Davie Fogarty Mentors
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You can rank number one on Google and
still make absolutely nothing if you hit
the right search term. It can print
money every single month. Within 6
months, we ranked number one. The brand
did 10 million of revenue in its first
year. In a world of AI generated
answers, only the best content is going
to be seen. Most people think ranking
number one on Google takes years, but
for e-commerce, that's just not true
anymore. With the right setup, you can
start driving high converting organic
traffic without relying on other paid
ads or expensive agencies. My name is
Dave Fogerty and I've built the Udy, a
wearable blanket brand into 800 million
in sales and I've helped over a,000 7
figure founders through my program Daily
Mentor. In this video, I'm going to show
you four advanced SEO hacks designed for
Shopify brands. How to know if your SEO
is worth your time, how to rank for more
terms with the same product, and how to
get your brand showing up in AI search
results. If done right, SEO can become
your most profitable, consistent
channel. Let's get into it. But first,
should you even care about SEO? Most
people think SEO is just something you
should just be doing, like it's a box to
tick. But the reality is for most
Shopify brands, SEO is either your most
profitable sales channel or a massive
waste of time. There's just no in
between. You can rank number one on
Google, get thousands of views to your
site, and still make absolutely nothing
because you've ranked for the wrong
thing. And yet, if you hit the right
search term in the right category at the
right times, it can print money every
single month without paying a scent on
ads. Back when I launched my first
brand, Calming Blankets, I was spending
big on Facebook. That was our main
growth engine. But I noticed something.
Weighted blankets, the term, was getting
searched a ton on Google. So, I started
optimizing our site for SEO. Within 6
months, we ranked number one. The brand
did 10 million of revenue in its first
year. Even when Facebook ads broke,
which it did multiple times, our SEO
kept running and it kept driving sales.
But here's the part no one tells you.
SEO isn't always a good idea. If you've
invented something brand new like a
product, nobody's ever searched for SEO
is just not going to help. There's no
demand to capture. Also, if your AOV is
too low, if your margins are razor thin,
or if people just don't Google your
category very often, you waste months
writing content that never ranks and
never converts. And that's exactly what
I think most brands do. They think SEO
is either something that's just broken
on their site or just another task
sitting on their to-do list. So they
hire an agency, write a 100 blogs, and
wait months for magic to happen. But it
never does. In 2025, blog traffic and
rankings alone are almost worthless.
What matters is intent. Bottomfunnel
keywords, conversion. SEO isn't all
about traffic. It's about catching and
converting people who are already
searching to buy. And when it's done
right, it's one of the most profitable
channels you'll ever touch. This happens
a lot in eop. You spend big on meta ads.
more people see your brand and that
visibility drives branded search. People
see your ad, don't click, and just
Google your product later. But what if
your site doesn't rank? Guess what? A
smaller competitor does. One brand
spends thousands driving awareness
through paid ads, while another ranks
ahead of them in search and captures all
of those sales. They didn't run ads.
They didn't outspend anyone. They just
showed up first on Google, and that was
enough to win the customer. So before we
get into the hacks, ask yourself, do
people already want what you're selling?
If the answer is yes, then the next part
is where things get really, really
exciting. So hack one, advanced keyword
optimization. Most stores have one
collection page per product type. One
for hoodies, one for t-shirts, one for
sneakers. That makes sense at first
glance, but it's also one of the biggest
missed opportunities in ecom SEO because
what you're really doing is betting
everything on a single keyword such as
hoodies, t-shirts, or sneakers. Those
terms are ultra competitive, hard to
rank for, and very, very broad. But
here's the thing, the same product can
be searched a dozen different ways, and
each variation opens up a new
opportunity to rank. So instead of
trying to win one page for hoodies, you
could add five or 10 separate different
pages targeting men's hoodies, oversized
hoodies, zip hoodies, running hoodies,
hoodies under $50. And in most cases,
those pages could include some of the
exact same products. They're the same
pages, just targeting something
different. You're changing nothing about
your inventory. You're just changing how
it's presented to match how people
actually search. And the result is that
you go from fighting over one massively
competitive keyword to only dozens of
smaller, easier ones. And it just adds
up fast. Now, you might be thinking this
is about tricking Google, but it's just
not. It's about aligning with search
intent. Someone searching for a
twoperson hot tub has a very different
search intent than someone searching
commercial hot tub or luxury spa bar.
Even if the product is technically the
same, most brands ignore this. But the
ones who are winning with SEO in 2025
are doing the complete opposite. They're
building out subolctions that target
every variation of demand and ranking
faster with less effort. So, how do you
apply this to your store? Start with
your bestselling product category. Let's
say it's just skinincare. Ask yourself,
what are the variations people might be
searching for such as anti-aging face
serum, vegan face serum, facial creams
under $30? Each of these can become its
own category. Each can rank
independently and each can capture a
different kind of customer. You can use
and find these keywords by using tools
like ah refs or sem rush. Go into one of
these tools, set the difficulty filter
below 35. Look for commercial intent.
They all of these tools have this. And
when in doubt, just Google the keyword.
If you see other collection pages
ranking, it means you can too. If you
see Nike ranking for them and it's
extremely competitive, maybe you can't.
One important rule though is only target
one keyword per page. Never try to rank
both a product page and a collection
page for the same keyword. That's called
keyword cannibalization and it will tank
your results. But done right, this is
one of the fastest ways to multiply your
visibility. No extra ads, no extra
content, no extra products, just smarter
structure and smarter results. That hack
that I just described is huge. But what
if you could generate traffic, rank
faster, and convert higher all without
touching your product pages? And this
brings us to hack number two, which is
the only e-commerce blogs that still
work. Cuz blog content is basically dead
in e-commerce. Most of it doesn't rank,
it doesn't drive traffic, and it sure as
hell doesn't drive revenue. That's
because most brands are still stuck
writing blogs like it's 2014. They chase
seasonal topics. They write lifestyle
fluff. They publish generic advice that
applies to everyone and sells to no one.
You've seen the usual ones such as how
to stay cozy in winter, five fun facts
about skincare, top fashion trends this
year. The problem is none of these
actually match how people shop. They
might get a few clicks, but they won't
rank long-term and they won't bring in
buyers. Worse, they waste time and
dilute what's called your site's
authority. The brands that are winning
in SEO in 25 are doing something
completely different. They're using four
specific blog formats, not for clicks,
not for brand awareness, but to rank in
the terms that actually bring in buyers.
These blog formats target bottom and
middlefunnel search terms. They rank
fast, they convert, and they attract
back links from other publications,
including directories and even Google AI
generated answers. So, let me break them
all down for you. You've got you verse
competitors. These posts target people
searching things like brand A versus
brand B. They're weighing their options
and actively looking to make a decision.
But here's the trick. Just mentioning
the competitor's name can help you rank
for their branded search. That means you
can show up when someone searches their
name and introduce yourself as the
stronger option. Even if that customer
wasn't considering you before, they now
are. Two, alternatives to competitors.
So that will be your blog name. Same
principle, different angle. These posts
catch people looking to move away from a
competitor such as best flasks
alternatives to Hydro Flask or best
alternatives to the hoodie. Don't do
that. That's a high intense search. You
list the options and put yourself first.
It reframes your product as the smarter
choice, more modern choice and gives you
a shot at converting customers who were
never in your funnel to begin with. Then
third, we got best product type four use
case. This is where people are searching
with clear buying intent such as best
eye serums for women over 50. They've
already decided to buy. They're just
looking for the right fit. If your
product generally matches what they need
and your content feels trustworthy, you
win. This format also gives you a way to
target dozens of longtail keywords with
lower competition and faster ranking
times. But remember, before you write,
always check the SER. If blogs are
ranking, go for it. If it's all
collection pages, skip the blog and
build that instead. Then fourth, we've
got buying guides, which is long- form
evergreen pieces of content that educate
and convert, such as the complete buying
guide to a sauna or how to choose the
right skinincare routine. These are
great for buyers who are curious but
hesitant. A good guide makes them feel
informed, confident, and ready to make
the purchase. These also naturally earn
back links over time which can boost
your overall domain authority and help
other pages rank faster. So together
these four blog types create a simple
but powerful system. They rank for
commercial intent keywords. They capture
ready to buy traffic. They support your
product and collection pages. And
becoming more important, they rank
highly in AI searches and you don't need
dozens of posts. You can build this
system with 10 to 15 well targeted
blocks. Kai Cromwell, our SEO coach at
Daily Mentor, helped one of our clients,
Simbotanica, implement two of these
competitor focused blog formats. And
less than a week later, they were
ranking number three on Google for their
main competitor's brand name. So, how do
we apply this? Start by looking at all
of the people who are already searching
around your competitors. If these are
high volume searches like competitor A
versus competitor B or alternatives to
competitor A, you can use that traffic
to drive your advantage. Write your own
versions of the comparison. Include your
brand. Make a case for it, a truthful
case for it. Even if you're not being
searched yet, you can still show up as a
result next to brands that are. That's
how you piggy back off demand that
already exists instead of trying to
generate your own from scratch. This is
how e-commerce blogs actually move the
needle in 2025. Smart content that
captures demand, builds authority, and
drives real sales. However, even the
best blogs just won't work if nobody
sees them. If you want them to rank,
support your product pages and actually
drive sales. They need to be connected.
So, this brings us to hack number three,
internal linking. Internal linking is
one of the most overlooked SEO levers in
e-commerce. Most store owners don't even
know about it or they just massively
underestimate the impact. But done
right, it can instantly rank your site.
We're not talking about backlinks here.
We're talking about something that you
fully control. how your own pages
connect between each other. Internal
links help Google crawl your site
faster. They distribute SEO value to
your most important pages and they tell
Google which pages matter the most so
they rank higher. So, here's what poor
internal linking usually looks like.
Random blog posts with no structure,
product pages that never get linked to,
and a few scattered links in your footer
or header and that's it. But the brands
that are winning at SEO have an actual
system. It starts with content. Top
ofunnel and middle of funnel blogs are
written with the intent of linking into
your core collection pages. Those
collection pages are what we call money
pages. And this is where the conversion
happens. Every blog should be written
with this flow in mind. Link to your
money pages in the first 100 to 200
words. Add three to five internal links
to related blogs later in the article.
This does two things. First, it pushes
the authority to the key pages so they
rank higher. And secondly, it keeps
people on your site longer, moving them
towards the purchase. And it doesn't
stop at blogs either. You should build
links between collections from general
to specific. For example, if someone
lands on your collagen supplements
collection page, link to a subolction
like hair loss collagen for women.
You're not just helping Google
understand your structure. You're
nudging users closer to the exact thing
that they actually want. And this stuff
compounds because most backlinks point
to your homepage or blog post, not your
product pages. Internal links are what
transfer the value where it counts. So,
how do we apply this? First, you want to
pick your top two to three highest
traffic blog posts. Add a clean,
relevant link from each of them to your
bestselling collection or product page.
Then use anchor text that clearly
describes what the user is clicking to.
Not click here, not your brand name,
just two to four words that match the
product. Then go to the same collection
page and link down into your more
specific subolctions. Repeat this until
your entire site is like a connected
spiderweb. That's how you build internal
authority. That's how you help pages
rank faster. And the best part is this
is all free. takes 10 seconds per link
and can make the difference between $100
a month or $1,000 a month. But even if
your internal linking is perfect,
there's one big shift happening in
search that most brands still aren't
ready for and it's already changing what
shows up on Google. So this brings us to
hack number four. Get ahead of
generative search or also known as geo.
Gio is how to get your brand cited
inside AI powered search tools like GPT
perlexity, Google's new AI overviews,
all of that kind of stuff. This is the
future of search and it's already
happening. Instead of 10 blue links,
users are getting answers directly from
Google. AI tools pull from multiple
sources and summarize them into single
blocks. That means that if you're not in
that summary, you may as well not exist.
We looked at a study with over 768,000
AI citations. More than half of all the
content that the AI tools cited came
from product pages, comparisonstyle
content, and buying guides, not blogs
that a lot of people are doing, not news
articles, and definitely not your
homepage. So, how do we show up? The key
is specificity. AI tools want to site
content that directly answers a specific
user's question. So instead of one
sunscreen's collection, you split it out
into multiple as I've talked about like
mineral sunscreen for sensitive skin or
mineral sunscreen for dry skin. Each one
can include the same core products, but
the structure and language to match
exactly the specificity what users are
searching for because this does two
things. It increases your odds of
showing up in that generative search
result. It also boosts your ranking
across more longtail keywords. This also
applies to blogs, the kind that I
mentioned in hack number two. If you
write comparison blogs like brand A
versus brand B, top seven competitors to
competitor, or best collagen supplements
for women over 40, you give AI tools the
kind of content that they love to site.
You're not writing to just get clicks
from search results. You're writing to
be quoted directly inside AI generated
answers. So, how do you apply this?
Start by googling your main product
type, but phrase it like a question. See
what kind of results come from Google.
For example, something like, "What
hoodie is best for me?" If an AI
overview comes up, study what pages are
being cited for that answer. Next, look
at your collections. Ask yourself, could
this collection be split into more
specific use cases because pages built
around individual needs or situations
tend to outperform best in both geo and
organic search terms. The same rules
apply. Match the search query as close
as possible. Structure the page to
answer a specific question or
comparison. And also make it skimable,
useful, and product focused because
you're not chasing trends here. You're
futurep proofing your store. It's about
being ready for the next phase of SER
before everyone else catches on. There's
an arbitrage there. Because in a world
of AI generated answers, only the best
content is going to be seen. If this
video helped you, make sure you go check
out my free video on YouTube about how
to go to six to 9 figures. And don't
forget to click the link below and apply
to Daily Men.
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My name is Dave<00:00:33.280><c> Fogerty</c><00:00:33.680><c> and</c><00:00:33.840><c> I've</c><00:00:33.920><c> built</c><00:00:34.079><c> the</c><00:00:34.239><c> Udy,</c><00:00:34.559><c> a</c> 00:00:34.709 --> 00:00:34.719 align:start position:0% Dave Fogerty and I've built the Udy, a 00:00:34.719 --> 00:00:37.190 align:start position:0% Dave Fogerty and I've built the Udy, a wearable<00:00:35.120><c> blanket</c><00:00:35.440><c> brand</c><00:00:35.680><c> into</c><00:00:36.079><c> 800</c><00:00:36.640><c> million</c> 00:00:37.190 --> 00:00:37.200 align:start position:0% wearable blanket brand into 800 million 00:00:37.200 --> 00:00:39.910 align:start position:0% wearable blanket brand into 800 million in<00:00:37.440><c> sales</c><00:00:37.760><c> and</c><00:00:38.000><c> I've</c><00:00:38.160><c> helped</c><00:00:38.399><c> over</c><00:00:38.719><c> a,000</c><00:00:39.520><c> 7</c> 00:00:39.910 --> 00:00:39.920 align:start position:0% in sales and I've helped over a,000 7 00:00:39.920 --> 00:00:42.310 align:start position:0% in sales and I've helped over a,000 7 figure<00:00:40.399><c> founders</c><00:00:40.960><c> through</c><00:00:41.280><c> my</c><00:00:41.440><c> program</c><00:00:41.920><c> Daily</c> 00:00:42.310 --> 00:00:42.320 align:start position:0% figure founders through my program Daily 00:00:42.320 --> 00:00:43.990 align:start position:0% figure founders through my program Daily Mentor.<00:00:42.879><c> In</c><00:00:43.120><c> this</c><00:00:43.280><c> video,</c><00:00:43.520><c> I'm</c><00:00:43.680><c> going</c><00:00:43.760><c> to</c><00:00:43.920><c> show</c> 00:00:43.990 --> 00:00:44.000 align:start position:0% Mentor. In this video, I'm going to show 00:00:44.000 --> 00:00:46.630 align:start position:0% Mentor. In this video, I'm going to show you<00:00:44.239><c> four</c><00:00:44.559><c> advanced</c><00:00:45.120><c> SEO</c><00:00:45.600><c> hacks</c><00:00:46.000><c> designed</c><00:00:46.399><c> for</c> 00:00:46.630 --> 00:00:46.640 align:start position:0% you four advanced SEO hacks designed for 00:00:46.640 --> 00:00:49.270 align:start position:0% you four advanced SEO hacks designed for Shopify<00:00:47.200><c> brands.</c><00:00:47.760><c> How</c><00:00:48.000><c> to</c><00:00:48.160><c> know</c><00:00:48.320><c> if</c><00:00:48.559><c> your</c><00:00:48.800><c> SEO</c> 00:00:49.270 --> 00:00:49.280 align:start position:0% Shopify brands. How to know if your SEO 00:00:49.280 --> 00:00:51.750 align:start position:0% Shopify brands. How to know if your SEO is<00:00:49.520><c> worth</c><00:00:49.760><c> your</c><00:00:50.000><c> time,</c><00:00:50.480><c> how</c><00:00:50.640><c> to</c><00:00:50.879><c> rank</c><00:00:51.200><c> for</c><00:00:51.440><c> more</c> 00:00:51.750 --> 00:00:51.760 align:start position:0% is worth your time, how to rank for more 00:00:51.760 --> 00:00:54.310 align:start position:0% is worth your time, how to rank for more terms<00:00:52.320><c> with</c><00:00:52.559><c> the</c><00:00:52.800><c> same</c><00:00:53.120><c> product,</c><00:00:53.760><c> and</c><00:00:53.920><c> how</c><00:00:54.160><c> to</c> 00:00:54.310 --> 00:00:54.320 align:start position:0% terms with the same product, and how to 00:00:54.320 --> 00:00:56.709 align:start position:0% terms with the same product, and how to get<00:00:54.480><c> your</c><00:00:54.640><c> brand</c><00:00:55.039><c> showing</c><00:00:55.360><c> up</c><00:00:55.520><c> in</c><00:00:55.920><c> AI</c><00:00:56.399><c> search</c> 00:00:56.709 --> 00:00:56.719 align:start position:0% get your brand showing up in AI search 00:00:56.719 --> 00:00:59.270 align:start position:0% get your brand showing up in AI search results.<00:00:57.280><c> If</c><00:00:57.520><c> done</c><00:00:57.760><c> right,</c><00:00:58.160><c> SEO</c><00:00:58.640><c> can</c><00:00:58.879><c> become</c> 00:00:59.270 --> 00:00:59.280 align:start position:0% results. If done right, SEO can become 00:00:59.280 --> 00:01:01.830 align:start position:0% results. If done right, SEO can become your<00:00:59.680><c> most</c><00:01:00.079><c> profitable,</c><00:01:01.039><c> consistent</c> 00:01:01.830 --> 00:01:01.840 align:start position:0% your most profitable, consistent 00:01:01.840 --> 00:01:04.630 align:start position:0% your most profitable, consistent channel.<00:01:02.399><c> Let's</c><00:01:02.719><c> get</c><00:01:02.879><c> into</c><00:01:03.039><c> it.</c><00:01:03.600><c> But</c><00:01:03.760><c> first,</c> 00:01:04.630 --> 00:01:04.640 align:start position:0% channel. Let's get into it. But first, 00:01:04.640 --> 00:01:07.030 align:start position:0% channel. Let's get into it. But first, should<00:01:04.879><c> you</c><00:01:05.119><c> even</c><00:01:05.360><c> care</c><00:01:05.760><c> about</c><00:01:06.080><c> SEO?</c><00:01:06.799><c> Most</c> 00:01:07.030 --> 00:01:07.040 align:start position:0% should you even care about SEO? Most 00:01:07.040 --> 00:01:08.950 align:start position:0% should you even care about SEO? Most people<00:01:07.280><c> think</c><00:01:07.520><c> SEO</c><00:01:08.000><c> is</c><00:01:08.159><c> just</c><00:01:08.400><c> something</c><00:01:08.720><c> you</c> 00:01:08.950 --> 00:01:08.960 align:start position:0% people think SEO is just something you 00:01:08.960 --> 00:01:11.270 align:start position:0% people think SEO is just something you should<00:01:09.119><c> just</c><00:01:09.360><c> be</c><00:01:09.600><c> doing,</c><00:01:10.080><c> like</c><00:01:10.320><c> it's</c><00:01:10.560><c> a</c><00:01:10.799><c> box</c><00:01:11.119><c> to</c> 00:01:11.270 --> 00:01:11.280 align:start position:0% should just be doing, like it's a box to 00:01:11.280 --> 00:01:13.429 align:start position:0% should just be doing, like it's a box to tick.<00:01:11.680><c> But</c><00:01:11.920><c> the</c><00:01:12.240><c> reality</c><00:01:12.560><c> is</c><00:01:12.880><c> for</c><00:01:13.119><c> most</c> 00:01:13.429 --> 00:01:13.439 align:start position:0% tick. But the reality is for most 00:01:13.439 --> 00:01:16.070 align:start position:0% tick. But the reality is for most Shopify<00:01:14.000><c> brands,</c><00:01:14.560><c> SEO</c><00:01:15.040><c> is</c><00:01:15.280><c> either</c><00:01:15.600><c> your</c><00:01:15.840><c> most</c> 00:01:16.070 --> 00:01:16.080 align:start position:0% Shopify brands, SEO is either your most 00:01:16.080 --> 00:01:18.550 align:start position:0% Shopify brands, SEO is either your most profitable<00:01:16.640><c> sales</c><00:01:16.960><c> channel</c><00:01:17.520><c> or</c><00:01:17.759><c> a</c><00:01:18.080><c> massive</c> 00:01:18.550 --> 00:01:18.560 align:start position:0% profitable sales channel or a massive 00:01:18.560 --> 00:01:20.550 align:start position:0% profitable sales channel or a massive waste<00:01:18.880><c> of</c><00:01:19.040><c> time.</c><00:01:19.520><c> There's</c><00:01:19.759><c> just</c><00:01:20.000><c> no</c><00:01:20.320><c> in</c> 00:01:20.550 --> 00:01:20.560 align:start position:0% waste of time. There's just no in 00:01:20.560 --> 00:01:22.390 align:start position:0% waste of time. There's just no in between.<00:01:21.040><c> You</c><00:01:21.280><c> can</c><00:01:21.360><c> rank</c><00:01:21.759><c> number</c><00:01:22.000><c> one</c><00:01:22.159><c> on</c> 00:01:22.390 --> 00:01:22.400 align:start position:0% between. You can rank number one on 00:01:22.400 --> 00:01:24.390 align:start position:0% between. You can rank number one on Google,<00:01:22.960><c> get</c><00:01:23.200><c> thousands</c><00:01:23.680><c> of</c><00:01:23.840><c> views</c><00:01:24.080><c> to</c><00:01:24.240><c> your</c> 00:01:24.390 --> 00:01:24.400 align:start position:0% Google, get thousands of views to your 00:01:24.400 --> 00:01:26.870 align:start position:0% Google, get thousands of views to your site,<00:01:24.880><c> and</c><00:01:25.200><c> still</c><00:01:25.520><c> make</c><00:01:25.840><c> absolutely</c><00:01:26.479><c> nothing</c> 00:01:26.870 --> 00:01:26.880 align:start position:0% site, and still make absolutely nothing 00:01:26.880 --> 00:01:28.469 align:start position:0% site, and still make absolutely nothing because<00:01:27.200><c> you've</c><00:01:27.439><c> ranked</c><00:01:27.759><c> for</c><00:01:28.000><c> the</c><00:01:28.159><c> wrong</c> 00:01:28.469 --> 00:01:28.479 align:start position:0% because you've ranked for the wrong 00:01:28.479 --> 00:01:30.630 align:start position:0% because you've ranked for the wrong thing.<00:01:29.040><c> And</c><00:01:29.200><c> yet,</c><00:01:29.439><c> if</c><00:01:29.680><c> you</c><00:01:29.840><c> hit</c><00:01:30.159><c> the</c><00:01:30.320><c> right</c> 00:01:30.630 --> 00:01:30.640 align:start position:0% thing. And yet, if you hit the right 00:01:30.640 --> 00:01:33.030 align:start position:0% thing. And yet, if you hit the right search<00:01:30.960><c> term</c><00:01:31.439><c> in</c><00:01:31.680><c> the</c><00:01:31.840><c> right</c><00:01:32.079><c> category</c><00:01:32.560><c> at</c><00:01:32.880><c> the</c> 00:01:33.030 --> 00:01:33.040 align:start position:0% search term in the right category at the 00:01:33.040 --> 00:01:35.670 align:start position:0% search term in the right category at the right<00:01:33.280><c> times,</c><00:01:33.920><c> it</c><00:01:34.159><c> can</c><00:01:34.400><c> print</c><00:01:34.799><c> money</c><00:01:35.360><c> every</c> 00:01:35.670 --> 00:01:35.680 align:start position:0% right times, it can print money every 00:01:35.680 --> 00:01:37.670 align:start position:0% right times, it can print money every single<00:01:36.000><c> month</c><00:01:36.320><c> without</c><00:01:36.720><c> paying</c><00:01:36.960><c> a</c><00:01:37.200><c> scent</c><00:01:37.520><c> on</c> 00:01:37.670 --> 00:01:37.680 align:start position:0% single month without paying a scent on 00:01:37.680 --> 00:01:39.590 align:start position:0% single month without paying a scent on ads.<00:01:38.320><c> Back</c><00:01:38.560><c> when</c><00:01:38.720><c> I</c><00:01:38.880><c> launched</c><00:01:39.119><c> my</c><00:01:39.439><c> first</c> 00:01:39.590 --> 00:01:39.600 align:start position:0% ads. Back when I launched my first 00:01:39.600 --> 00:01:41.510 align:start position:0% ads. Back when I launched my first brand,<00:01:40.000><c> Calming</c><00:01:40.400><c> Blankets,</c><00:01:40.880><c> I</c><00:01:41.040><c> was</c><00:01:41.200><c> spending</c> 00:01:41.510 --> 00:01:41.520 align:start position:0% brand, Calming Blankets, I was spending 00:01:41.520 --> 00:01:43.429 align:start position:0% brand, Calming Blankets, I was spending big<00:01:41.759><c> on</c><00:01:42.000><c> Facebook.</c><00:01:42.560><c> That</c><00:01:42.799><c> was</c><00:01:42.880><c> our</c><00:01:43.200><c> main</c> 00:01:43.429 --> 00:01:43.439 align:start position:0% big on Facebook. That was our main 00:01:43.439 --> 00:01:45.429 align:start position:0% big on Facebook. That was our main growth<00:01:43.759><c> engine.</c><00:01:44.240><c> But</c><00:01:44.400><c> I</c><00:01:44.560><c> noticed</c><00:01:44.880><c> something.</c> 00:01:45.429 --> 00:01:45.439 align:start position:0% growth engine. But I noticed something. 00:01:45.439 --> 00:01:47.590 align:start position:0% growth engine. But I noticed something. Weighted<00:01:45.840><c> blankets,</c><00:01:46.479><c> the</c><00:01:46.720><c> term,</c><00:01:47.119><c> was</c><00:01:47.360><c> getting</c> 00:01:47.590 --> 00:01:47.600 align:start position:0% Weighted blankets, the term, was getting 00:01:47.600 --> 00:01:49.910 align:start position:0% Weighted blankets, the term, was getting searched<00:01:48.000><c> a</c><00:01:48.320><c> ton</c><00:01:48.560><c> on</c><00:01:48.799><c> Google.</c><00:01:49.280><c> So,</c><00:01:49.439><c> I</c><00:01:49.680><c> started</c> 00:01:49.910 --> 00:01:49.920 align:start position:0% searched a ton on Google. So, I started 00:01:49.920 --> 00:01:52.469 align:start position:0% searched a ton on Google. So, I started optimizing<00:01:50.560><c> our</c><00:01:50.799><c> site</c><00:01:50.960><c> for</c><00:01:51.119><c> SEO.</c><00:01:51.759><c> Within</c><00:01:52.240><c> 6</c> 00:01:52.469 --> 00:01:52.479 align:start position:0% optimizing our site for SEO. Within 6 00:01:52.479 --> 00:01:54.310 align:start position:0% optimizing our site for SEO. Within 6 months,<00:01:52.799><c> we</c><00:01:52.960><c> ranked</c><00:01:53.280><c> number</c><00:01:53.520><c> one.</c><00:01:53.920><c> The</c><00:01:54.079><c> brand</c> 00:01:54.310 --> 00:01:54.320 align:start position:0% months, we ranked number one. The brand 00:01:54.320 --> 00:01:56.230 align:start position:0% months, we ranked number one. The brand did<00:01:54.640><c> 10</c><00:01:54.880><c> million</c><00:01:55.119><c> of</c><00:01:55.280><c> revenue</c><00:01:55.600><c> in</c><00:01:55.840><c> its</c><00:01:56.000><c> first</c> 00:01:56.230 --> 00:01:56.240 align:start position:0% did 10 million of revenue in its first 00:01:56.240 --> 00:01:58.230 align:start position:0% did 10 million of revenue in its first year.<00:01:56.640><c> Even</c><00:01:56.880><c> when</c><00:01:57.200><c> Facebook</c><00:01:57.600><c> ads</c><00:01:57.920><c> broke,</c> 00:01:58.230 --> 00:01:58.240 align:start position:0% year. Even when Facebook ads broke, 00:01:58.240 --> 00:02:00.709 align:start position:0% year. Even when Facebook ads broke, which<00:01:58.399><c> it</c><00:01:58.640><c> did</c><00:01:58.960><c> multiple</c><00:01:59.520><c> times,</c><00:01:59.920><c> our</c><00:02:00.159><c> SEO</c> 00:02:00.709 --> 00:02:00.719 align:start position:0% which it did multiple times, our SEO 00:02:00.719 --> 00:02:03.030 align:start position:0% which it did multiple times, our SEO kept<00:02:00.960><c> running</c><00:02:01.280><c> and</c><00:02:01.520><c> it</c><00:02:01.759><c> kept</c><00:02:02.079><c> driving</c><00:02:02.560><c> sales.</c> 00:02:03.030 --> 00:02:03.040 align:start position:0% kept running and it kept driving sales. 00:02:03.040 --> 00:02:04.950 align:start position:0% kept running and it kept driving sales. But<00:02:03.200><c> here's</c><00:02:03.439><c> the</c><00:02:03.600><c> part</c><00:02:03.920><c> no</c><00:02:04.240><c> one</c><00:02:04.399><c> tells</c><00:02:04.640><c> you.</c> 00:02:04.950 --> 00:02:04.960 align:start position:0% But here's the part no one tells you. 00:02:04.960 --> 00:02:07.590 align:start position:0% But here's the part no one tells you. SEO<00:02:05.520><c> isn't</c><00:02:05.920><c> always</c><00:02:06.159><c> a</c><00:02:06.320><c> good</c><00:02:06.479><c> idea.</c><00:02:07.200><c> If</c><00:02:07.439><c> you've</c> 00:02:07.590 --> 00:02:07.600 align:start position:0% SEO isn't always a good idea. If you've 00:02:07.600 --> 00:02:09.669 align:start position:0% SEO isn't always a good idea. If you've invented<00:02:08.080><c> something</c><00:02:08.560><c> brand</c><00:02:08.879><c> new</c><00:02:09.200><c> like</c><00:02:09.440><c> a</c> 00:02:09.669 --> 00:02:09.679 align:start position:0% invented something brand new like a 00:02:09.679 --> 00:02:12.070 align:start position:0% invented something brand new like a product,<00:02:10.319><c> nobody's</c><00:02:10.879><c> ever</c><00:02:11.120><c> searched</c><00:02:11.360><c> for</c><00:02:11.680><c> SEO</c> 00:02:12.070 --> 00:02:12.080 align:start position:0% product, nobody's ever searched for SEO 00:02:12.080 --> 00:02:14.150 align:start position:0% product, nobody's ever searched for SEO is<00:02:12.239><c> just</c><00:02:12.480><c> not</c><00:02:12.720><c> going</c><00:02:12.879><c> to</c><00:02:13.040><c> help.</c><00:02:13.599><c> There's</c><00:02:13.840><c> no</c> 00:02:14.150 --> 00:02:14.160 align:start position:0% is just not going to help. There's no 00:02:14.160 --> 00:02:17.030 align:start position:0% is just not going to help. There's no demand<00:02:14.560><c> to</c><00:02:14.800><c> capture.</c><00:02:15.520><c> Also,</c><00:02:15.920><c> if</c><00:02:16.080><c> your</c><00:02:16.319><c> AOV</c><00:02:16.879><c> is</c> 00:02:17.030 --> 00:02:17.040 align:start position:0% demand to capture. Also, if your AOV is 00:02:17.040 --> 00:02:19.430 align:start position:0% demand to capture. Also, if your AOV is too<00:02:17.280><c> low,</c><00:02:17.599><c> if</c><00:02:17.760><c> your</c><00:02:18.000><c> margins</c><00:02:18.480><c> are</c><00:02:18.560><c> razor</c><00:02:18.959><c> thin,</c> 00:02:19.430 --> 00:02:19.440 align:start position:0% too low, if your margins are razor thin, 00:02:19.440 --> 00:02:21.350 align:start position:0% too low, if your margins are razor thin, or<00:02:19.599><c> if</c><00:02:19.760><c> people</c><00:02:20.080><c> just</c><00:02:20.480><c> don't</c><00:02:20.800><c> Google</c><00:02:21.120><c> your</c> 00:02:21.350 --> 00:02:21.360 align:start position:0% or if people just don't Google your 00:02:21.360 --> 00:02:23.589 align:start position:0% or if people just don't Google your category<00:02:21.760><c> very</c><00:02:22.000><c> often,</c><00:02:22.480><c> you</c><00:02:22.720><c> waste</c><00:02:23.040><c> months</c> 00:02:23.589 --> 00:02:23.599 align:start position:0% category very often, you waste months 00:02:23.599 --> 00:02:25.670 align:start position:0% category very often, you waste months writing<00:02:24.000><c> content</c><00:02:24.319><c> that</c><00:02:24.720><c> never</c><00:02:24.959><c> ranks</c><00:02:25.360><c> and</c> 00:02:25.670 --> 00:02:25.680 align:start position:0% writing content that never ranks and 00:02:25.680 --> 00:02:27.589 align:start position:0% writing content that never ranks and never<00:02:26.080><c> converts.</c><00:02:26.800><c> And</c><00:02:26.959><c> that's</c><00:02:27.120><c> exactly</c><00:02:27.440><c> what</c> 00:02:27.589 --> 00:02:27.599 align:start position:0% never converts. And that's exactly what 00:02:27.599 --> 00:02:29.589 align:start position:0% never converts. And that's exactly what I<00:02:27.840><c> think</c><00:02:27.920><c> most</c><00:02:28.239><c> brands</c><00:02:28.560><c> do.</c><00:02:28.800><c> They</c><00:02:28.959><c> think</c><00:02:29.200><c> SEO</c> 00:02:29.589 --> 00:02:29.599 align:start position:0% I think most brands do. They think SEO 00:02:29.599 --> 00:02:31.030 align:start position:0% I think most brands do. They think SEO is<00:02:29.760><c> either</c><00:02:30.000><c> something</c><00:02:30.239><c> that's</c><00:02:30.480><c> just</c><00:02:30.720><c> broken</c> 00:02:31.030 --> 00:02:31.040 align:start position:0% is either something that's just broken 00:02:31.040 --> 00:02:32.790 align:start position:0% is either something that's just broken on<00:02:31.200><c> their</c><00:02:31.360><c> site</c><00:02:31.599><c> or</c><00:02:31.840><c> just</c><00:02:32.080><c> another</c><00:02:32.400><c> task</c> 00:02:32.790 --> 00:02:32.800 align:start position:0% on their site or just another task 00:02:32.800 --> 00:02:34.710 align:start position:0% on their site or just another task sitting<00:02:33.040><c> on</c><00:02:33.200><c> their</c><00:02:33.360><c> to-do</c><00:02:33.680><c> list.</c><00:02:34.160><c> So</c><00:02:34.480><c> they</c> 00:02:34.710 --> 00:02:34.720 align:start position:0% sitting on their to-do list. So they 00:02:34.720 --> 00:02:36.869 align:start position:0% sitting on their to-do list. So they hire<00:02:34.879><c> an</c><00:02:35.120><c> agency,</c><00:02:35.599><c> write</c><00:02:35.840><c> a</c><00:02:36.000><c> 100</c><00:02:36.319><c> blogs,</c><00:02:36.640><c> and</c> 00:02:36.869 --> 00:02:36.879 align:start position:0% hire an agency, write a 100 blogs, and 00:02:36.879 --> 00:02:39.430 align:start position:0% hire an agency, write a 100 blogs, and wait<00:02:37.120><c> months</c><00:02:37.440><c> for</c><00:02:37.840><c> magic</c><00:02:38.239><c> to</c><00:02:38.400><c> happen.</c><00:02:38.800><c> But</c><00:02:39.120><c> it</c> 00:02:39.430 --> 00:02:39.440 align:start position:0% wait months for magic to happen. But it 00:02:39.440 --> 00:02:42.790 align:start position:0% wait months for magic to happen. But it never<00:02:39.760><c> does.</c><00:02:40.319><c> In</c><00:02:40.640><c> 2025,</c><00:02:41.599><c> blog</c><00:02:42.000><c> traffic</c><00:02:42.480><c> and</c> 00:02:42.790 --> 00:02:42.800 align:start position:0% never does. In 2025, blog traffic and 00:02:42.800 --> 00:02:45.589 align:start position:0% never does. In 2025, blog traffic and rankings<00:02:43.280><c> alone</c><00:02:43.680><c> are</c><00:02:43.920><c> almost</c><00:02:44.560><c> worthless.</c> 00:02:45.589 --> 00:02:45.599 align:start position:0% rankings alone are almost worthless. 00:02:45.599 --> 00:02:48.070 align:start position:0% rankings alone are almost worthless. What<00:02:45.840><c> matters</c><00:02:46.160><c> is</c><00:02:46.400><c> intent.</c><00:02:47.040><c> Bottomfunnel</c> 00:02:48.070 --> 00:02:48.080 align:start position:0% What matters is intent. Bottomfunnel 00:02:48.080 --> 00:02:50.949 align:start position:0% What matters is intent. Bottomfunnel keywords,<00:02:49.120><c> conversion.</c><00:02:49.920><c> SEO</c><00:02:50.400><c> isn't</c><00:02:50.720><c> all</c> 00:02:50.949 --> 00:02:50.959 align:start position:0% keywords, conversion. SEO isn't all 00:02:50.959 --> 00:02:52.790 align:start position:0% keywords, conversion. SEO isn't all about<00:02:51.280><c> traffic.</c><00:02:51.760><c> It's</c><00:02:51.920><c> about</c><00:02:52.160><c> catching</c><00:02:52.560><c> and</c> 00:02:52.790 --> 00:02:52.800 align:start position:0% about traffic. It's about catching and 00:02:52.800 --> 00:02:54.630 align:start position:0% about traffic. It's about catching and converting<00:02:53.280><c> people</c><00:02:53.519><c> who</c><00:02:53.840><c> are</c><00:02:54.160><c> already</c> 00:02:54.630 --> 00:02:54.640 align:start position:0% converting people who are already 00:02:54.640 --> 00:02:56.710 align:start position:0% converting people who are already searching<00:02:55.040><c> to</c><00:02:55.280><c> buy.</c><00:02:55.920><c> And</c><00:02:56.080><c> when</c><00:02:56.319><c> it's</c><00:02:56.480><c> done</c> 00:02:56.710 --> 00:02:56.720 align:start position:0% searching to buy. And when it's done 00:02:56.720 --> 00:02:58.309 align:start position:0% searching to buy. And when it's done right,<00:02:57.120><c> it's</c><00:02:57.360><c> one</c><00:02:57.519><c> of</c><00:02:57.519><c> the</c><00:02:57.680><c> most</c><00:02:57.840><c> profitable</c> 00:02:58.309 --> 00:02:58.319 align:start position:0% right, it's one of the most profitable 00:02:58.319 --> 00:03:00.229 align:start position:0% right, it's one of the most profitable channels<00:02:58.560><c> you'll</c><00:02:58.879><c> ever</c><00:02:59.120><c> touch.</c><00:02:59.680><c> This</c><00:02:59.920><c> happens</c> 00:03:00.229 --> 00:03:00.239 align:start position:0% channels you'll ever touch. This happens 00:03:00.239 --> 00:03:03.030 align:start position:0% channels you'll ever touch. This happens a<00:03:00.480><c> lot</c><00:03:00.560><c> in</c><00:03:00.800><c> eop.</c><00:03:01.360><c> You</c><00:03:01.519><c> spend</c><00:03:01.760><c> big</c><00:03:01.920><c> on</c><00:03:02.080><c> meta</c><00:03:02.480><c> ads.</c> 00:03:03.030 --> 00:03:03.040 align:start position:0% a lot in eop. You spend big on meta ads. 00:03:03.040 --> 00:03:04.790 align:start position:0% a lot in eop. You spend big on meta ads. more<00:03:03.360><c> people</c><00:03:03.680><c> see</c><00:03:03.840><c> your</c><00:03:04.000><c> brand</c><00:03:04.319><c> and</c><00:03:04.560><c> that</c> 00:03:04.790 --> 00:03:04.800 align:start position:0% more people see your brand and that 00:03:04.800 --> 00:03:07.509 align:start position:0% more people see your brand and that visibility<00:03:05.519><c> drives</c><00:03:06.000><c> branded</c><00:03:06.560><c> search.</c><00:03:07.120><c> People</c> 00:03:07.509 --> 00:03:07.519 align:start position:0% visibility drives branded search. People 00:03:07.519 --> 00:03:09.830 align:start position:0% visibility drives branded search. People see<00:03:07.680><c> your</c><00:03:07.920><c> ad,</c><00:03:08.560><c> don't</c><00:03:08.800><c> click,</c><00:03:09.200><c> and</c><00:03:09.440><c> just</c> 00:03:09.830 --> 00:03:09.840 align:start position:0% see your ad, don't click, and just 00:03:09.840 --> 00:03:12.070 align:start position:0% see your ad, don't click, and just Google<00:03:10.239><c> your</c><00:03:10.560><c> product</c><00:03:10.879><c> later.</c><00:03:11.599><c> But</c><00:03:11.760><c> what</c><00:03:11.920><c> if</c> 00:03:12.070 --> 00:03:12.080 align:start position:0% Google your product later. But what if 00:03:12.080 --> 00:03:14.229 align:start position:0% Google your product later. But what if your<00:03:12.319><c> site</c><00:03:12.640><c> doesn't</c><00:03:12.879><c> rank?</c><00:03:13.440><c> Guess</c><00:03:13.680><c> what?</c><00:03:14.000><c> A</c> 00:03:14.229 --> 00:03:14.239 align:start position:0% your site doesn't rank? Guess what? A 00:03:14.239 --> 00:03:16.470 align:start position:0% your site doesn't rank? Guess what? A smaller<00:03:14.640><c> competitor</c><00:03:15.360><c> does.</c><00:03:16.000><c> One</c><00:03:16.239><c> brand</c> 00:03:16.470 --> 00:03:16.480 align:start position:0% smaller competitor does. One brand 00:03:16.480 --> 00:03:18.229 align:start position:0% smaller competitor does. One brand spends<00:03:16.879><c> thousands</c><00:03:17.440><c> driving</c><00:03:17.840><c> awareness</c> 00:03:18.229 --> 00:03:18.239 align:start position:0% spends thousands driving awareness 00:03:18.239 --> 00:03:20.390 align:start position:0% spends thousands driving awareness through<00:03:18.560><c> paid</c><00:03:18.800><c> ads,</c><00:03:19.280><c> while</c><00:03:19.519><c> another</c><00:03:20.000><c> ranks</c> 00:03:20.390 --> 00:03:20.400 align:start position:0% through paid ads, while another ranks 00:03:20.400 --> 00:03:22.630 align:start position:0% through paid ads, while another ranks ahead<00:03:20.640><c> of</c><00:03:20.800><c> them</c><00:03:21.040><c> in</c><00:03:21.360><c> search</c><00:03:21.599><c> and</c><00:03:21.840><c> captures</c><00:03:22.319><c> all</c> 00:03:22.630 --> 00:03:22.640 align:start position:0% ahead of them in search and captures all 00:03:22.640 --> 00:03:24.790 align:start position:0% ahead of them in search and captures all of<00:03:22.800><c> those</c><00:03:23.040><c> sales.</c><00:03:23.680><c> They</c><00:03:23.920><c> didn't</c><00:03:24.080><c> run</c><00:03:24.239><c> ads.</c> 00:03:24.790 --> 00:03:24.800 align:start position:0% of those sales. They didn't run ads. 00:03:24.800 --> 00:03:26.470 align:start position:0% of those sales. They didn't run ads. They<00:03:24.959><c> didn't</c><00:03:25.120><c> outspend</c><00:03:25.599><c> anyone.</c><00:03:26.080><c> They</c><00:03:26.319><c> just</c> 00:03:26.470 --> 00:03:26.480 align:start position:0% They didn't outspend anyone. They just 00:03:26.480 --> 00:03:28.790 align:start position:0% They didn't outspend anyone. They just showed<00:03:26.720><c> up</c><00:03:27.040><c> first</c><00:03:27.360><c> on</c><00:03:27.599><c> Google,</c><00:03:28.159><c> and</c><00:03:28.400><c> that</c><00:03:28.640><c> was</c> 00:03:28.790 --> 00:03:28.800 align:start position:0% showed up first on Google, and that was 00:03:28.800 --> 00:03:30.869 align:start position:0% showed up first on Google, and that was enough<00:03:29.040><c> to</c><00:03:29.280><c> win</c><00:03:29.519><c> the</c><00:03:29.760><c> customer.</c><00:03:30.239><c> So</c><00:03:30.480><c> before</c><00:03:30.720><c> we</c> 00:03:30.869 --> 00:03:30.879 align:start position:0% enough to win the customer. So before we 00:03:30.879 --> 00:03:32.869 align:start position:0% enough to win the customer. So before we get<00:03:30.959><c> into</c><00:03:31.200><c> the</c><00:03:31.360><c> hacks,</c><00:03:31.840><c> ask</c><00:03:32.080><c> yourself,</c><00:03:32.640><c> do</c> 00:03:32.869 --> 00:03:32.879 align:start position:0% get into the hacks, ask yourself, do 00:03:32.879 --> 00:03:34.789 align:start position:0% get into the hacks, ask yourself, do people<00:03:33.200><c> already</c><00:03:33.599><c> want</c><00:03:33.920><c> what</c><00:03:34.159><c> you're</c><00:03:34.400><c> selling?</c> 00:03:34.789 --> 00:03:34.799 align:start position:0% people already want what you're selling? 00:03:34.799 --> 00:03:36.470 align:start position:0% people already want what you're selling? If<00:03:34.959><c> the</c><00:03:35.120><c> answer</c><00:03:35.280><c> is</c><00:03:35.519><c> yes,</c><00:03:35.760><c> then</c><00:03:36.000><c> the</c><00:03:36.159><c> next</c><00:03:36.319><c> part</c> 00:03:36.470 --> 00:03:36.480 align:start position:0% If the answer is yes, then the next part 00:03:36.480 --> 00:03:38.070 align:start position:0% If the answer is yes, then the next part is<00:03:36.640><c> where</c><00:03:36.879><c> things</c><00:03:37.120><c> get</c><00:03:37.440><c> really,</c><00:03:37.760><c> really</c> 00:03:38.070 --> 00:03:38.080 align:start position:0% is where things get really, really 00:03:38.080 --> 00:03:41.110 align:start position:0% is where things get really, really exciting.<00:03:38.720><c> So</c><00:03:39.040><c> hack</c><00:03:39.360><c> one,</c><00:03:39.840><c> advanced</c><00:03:40.480><c> keyword</c> 00:03:41.110 --> 00:03:41.120 align:start position:0% exciting. So hack one, advanced keyword 00:03:41.120 --> 00:03:43.589 align:start position:0% exciting. So hack one, advanced keyword optimization.<00:03:42.239><c> Most</c><00:03:42.560><c> stores</c><00:03:43.040><c> have</c><00:03:43.280><c> one</c> 00:03:43.589 --> 00:03:43.599 align:start position:0% optimization. Most stores have one 00:03:43.599 --> 00:03:46.149 align:start position:0% optimization. Most stores have one collection<00:03:44.000><c> page</c><00:03:44.640><c> per</c><00:03:45.040><c> product</c><00:03:45.440><c> type.</c><00:03:45.920><c> One</c> 00:03:46.149 --> 00:03:46.159 align:start position:0% collection page per product type. One 00:03:46.159 --> 00:03:48.229 align:start position:0% collection page per product type. One for<00:03:46.319><c> hoodies,</c><00:03:46.879><c> one</c><00:03:47.040><c> for</c><00:03:47.200><c> t-shirts,</c><00:03:47.840><c> one</c><00:03:48.080><c> for</c> 00:03:48.229 --> 00:03:48.239 align:start position:0% for hoodies, one for t-shirts, one for 00:03:48.239 --> 00:03:50.390 align:start position:0% for hoodies, one for t-shirts, one for sneakers.<00:03:49.120><c> That</c><00:03:49.360><c> makes</c><00:03:49.599><c> sense</c><00:03:49.840><c> at</c><00:03:50.159><c> first</c> 00:03:50.390 --> 00:03:50.400 align:start position:0% sneakers. That makes sense at first 00:03:50.400 --> 00:03:52.149 align:start position:0% sneakers. That makes sense at first glance,<00:03:50.879><c> but</c><00:03:51.040><c> it's</c><00:03:51.280><c> also</c><00:03:51.519><c> one</c><00:03:51.680><c> of</c><00:03:51.760><c> the</c><00:03:51.920><c> biggest</c> 00:03:52.149 --> 00:03:52.159 align:start position:0% glance, but it's also one of the biggest 00:03:52.159 --> 00:03:55.270 align:start position:0% glance, but it's also one of the biggest missed<00:03:52.480><c> opportunities</c><00:03:53.280><c> in</c><00:03:53.599><c> ecom</c><00:03:54.080><c> SEO</c><00:03:54.879><c> because</c> 00:03:55.270 --> 00:03:55.280 align:start position:0% missed opportunities in ecom SEO because 00:03:55.280 --> 00:03:57.110 align:start position:0% missed opportunities in ecom SEO because what<00:03:55.519><c> you're</c><00:03:55.840><c> really</c><00:03:56.159><c> doing</c><00:03:56.400><c> is</c><00:03:56.640><c> betting</c> 00:03:57.110 --> 00:03:57.120 align:start position:0% what you're really doing is betting 00:03:57.120 --> 00:03:59.270 align:start position:0% what you're really doing is betting everything<00:03:57.439><c> on</c><00:03:57.680><c> a</c><00:03:58.000><c> single</c><00:03:58.319><c> keyword</c><00:03:58.959><c> such</c><00:03:59.120><c> as</c> 00:03:59.270 --> 00:03:59.280 align:start position:0% everything on a single keyword such as 00:03:59.280 --> 00:04:01.830 align:start position:0% everything on a single keyword such as hoodies,<00:03:59.840><c> t-shirts,</c><00:04:00.319><c> or</c><00:04:00.560><c> sneakers.</c><00:04:01.599><c> Those</c> 00:04:01.830 --> 00:04:01.840 align:start position:0% hoodies, t-shirts, or sneakers. Those 00:04:01.840 --> 00:04:04.710 align:start position:0% hoodies, t-shirts, or sneakers. Those terms<00:04:02.400><c> are</c><00:04:03.120><c> ultra</c><00:04:03.519><c> competitive,</c><00:04:04.319><c> hard</c><00:04:04.560><c> to</c> 00:04:04.710 --> 00:04:04.720 align:start position:0% terms are ultra competitive, hard to 00:04:04.720 --> 00:04:07.509 align:start position:0% terms are ultra competitive, hard to rank<00:04:04.959><c> for,</c><00:04:05.439><c> and</c><00:04:06.000><c> very,</c><00:04:06.239><c> very</c><00:04:06.720><c> broad.</c><00:04:07.360><c> But</c> 00:04:07.509 --> 00:04:07.519 align:start position:0% rank for, and very, very broad. But 00:04:07.519 --> 00:04:09.190 align:start position:0% rank for, and very, very broad. But here's<00:04:07.840><c> the</c><00:04:07.920><c> thing,</c><00:04:08.319><c> the</c><00:04:08.480><c> same</c><00:04:08.799><c> product</c><00:04:09.040><c> can</c> 00:04:09.190 --> 00:04:09.200 align:start position:0% here's the thing, the same product can 00:04:09.200 --> 00:04:11.350 align:start position:0% here's the thing, the same product can be<00:04:09.280><c> searched</c><00:04:09.599><c> a</c><00:04:09.840><c> dozen</c><00:04:10.239><c> different</c><00:04:10.480><c> ways,</c><00:04:11.120><c> and</c> 00:04:11.350 --> 00:04:11.360 align:start position:0% be searched a dozen different ways, and 00:04:11.360 --> 00:04:13.110 align:start position:0% be searched a dozen different ways, and each<00:04:11.599><c> variation</c><00:04:12.159><c> opens</c><00:04:12.480><c> up</c><00:04:12.640><c> a</c><00:04:12.879><c> new</c> 00:04:13.110 --> 00:04:13.120 align:start position:0% each variation opens up a new 00:04:13.120 --> 00:04:15.350 align:start position:0% each variation opens up a new opportunity<00:04:13.760><c> to</c><00:04:14.000><c> rank.</c><00:04:14.400><c> So</c><00:04:14.799><c> instead</c><00:04:15.200><c> of</c> 00:04:15.350 --> 00:04:15.360 align:start position:0% opportunity to rank. So instead of 00:04:15.360 --> 00:04:17.590 align:start position:0% opportunity to rank. So instead of trying<00:04:15.599><c> to</c><00:04:15.760><c> win</c><00:04:16.079><c> one</c><00:04:16.320><c> page</c><00:04:16.639><c> for</c><00:04:16.799><c> hoodies,</c><00:04:17.440><c> you</c> 00:04:17.590 --> 00:04:17.600 align:start position:0% trying to win one page for hoodies, you 00:04:17.600 --> 00:04:19.990 align:start position:0% trying to win one page for hoodies, you could<00:04:17.759><c> add</c><00:04:18.079><c> five</c><00:04:18.400><c> or</c><00:04:18.720><c> 10</c><00:04:19.199><c> separate</c><00:04:19.680><c> different</c> 00:04:19.990 --> 00:04:20.000 align:start position:0% could add five or 10 separate different 00:04:20.000 --> 00:04:22.469 align:start position:0% could add five or 10 separate different pages<00:04:20.400><c> targeting</c><00:04:21.120><c> men's</c><00:04:21.440><c> hoodies,</c><00:04:22.000><c> oversized</c> 00:04:22.469 --> 00:04:22.479 align:start position:0% pages targeting men's hoodies, oversized 00:04:22.479 --> 00:04:24.390 align:start position:0% pages targeting men's hoodies, oversized hoodies,<00:04:22.960><c> zip</c><00:04:23.440><c> hoodies,</c><00:04:23.759><c> running</c><00:04:24.000><c> hoodies,</c> 00:04:24.390 --> 00:04:24.400 align:start position:0% hoodies, zip hoodies, running hoodies, 00:04:24.400 --> 00:04:27.030 align:start position:0% hoodies, zip hoodies, running hoodies, hoodies<00:04:24.800><c> under</c><00:04:25.120><c> $50.</c><00:04:25.840><c> And</c><00:04:26.000><c> in</c><00:04:26.160><c> most</c><00:04:26.400><c> cases,</c> 00:04:27.030 --> 00:04:27.040 align:start position:0% hoodies under $50. And in most cases, 00:04:27.040 --> 00:04:29.110 align:start position:0% hoodies under $50. And in most cases, those<00:04:27.280><c> pages</c><00:04:27.919><c> could</c><00:04:28.160><c> include</c><00:04:28.479><c> some</c><00:04:28.720><c> of</c><00:04:28.800><c> the</c> 00:04:29.110 --> 00:04:29.120 align:start position:0% those pages could include some of the 00:04:29.120 --> 00:04:30.870 align:start position:0% those pages could include some of the exact<00:04:29.600><c> same</c><00:04:29.919><c> products.</c><00:04:30.320><c> They're</c><00:04:30.479><c> the</c><00:04:30.720><c> same</c> 00:04:30.870 --> 00:04:30.880 align:start position:0% exact same products. They're the same 00:04:30.880 --> 00:04:32.469 align:start position:0% exact same products. They're the same pages,<00:04:31.360><c> just</c><00:04:31.680><c> targeting</c><00:04:32.160><c> something</c> 00:04:32.469 --> 00:04:32.479 align:start position:0% pages, just targeting something 00:04:32.479 --> 00:04:33.990 align:start position:0% pages, just targeting something different.<00:04:32.880><c> You're</c><00:04:33.120><c> changing</c><00:04:33.440><c> nothing</c><00:04:33.759><c> about</c> 00:04:33.990 --> 00:04:34.000 align:start position:0% different. You're changing nothing about 00:04:34.000 --> 00:04:35.670 align:start position:0% different. You're changing nothing about your<00:04:34.160><c> inventory.</c><00:04:34.720><c> You're</c><00:04:34.880><c> just</c><00:04:35.120><c> changing</c><00:04:35.440><c> how</c> 00:04:35.670 --> 00:04:35.680 align:start position:0% your inventory. You're just changing how 00:04:35.680 --> 00:04:37.670 align:start position:0% your inventory. You're just changing how it's<00:04:35.919><c> presented</c><00:04:36.400><c> to</c><00:04:36.720><c> match</c><00:04:37.040><c> how</c><00:04:37.280><c> people</c> 00:04:37.670 --> 00:04:37.680 align:start position:0% it's presented to match how people 00:04:37.680 --> 00:04:39.830 align:start position:0% it's presented to match how people actually<00:04:38.160><c> search.</c><00:04:38.720><c> And</c><00:04:38.960><c> the</c><00:04:39.120><c> result</c><00:04:39.360><c> is</c><00:04:39.600><c> that</c> 00:04:39.830 --> 00:04:39.840 align:start position:0% actually search. And the result is that 00:04:39.840 --> 00:04:41.990 align:start position:0% actually search. And the result is that you<00:04:40.000><c> go</c><00:04:40.160><c> from</c><00:04:40.320><c> fighting</c><00:04:40.639><c> over</c><00:04:40.960><c> one</c><00:04:41.199><c> massively</c> 00:04:41.990 --> 00:04:42.000 align:start position:0% you go from fighting over one massively 00:04:42.000 --> 00:04:44.469 align:start position:0% you go from fighting over one massively competitive<00:04:42.639><c> keyword</c><00:04:43.280><c> to</c><00:04:43.520><c> only</c><00:04:43.840><c> dozens</c><00:04:44.320><c> of</c> 00:04:44.469 --> 00:04:44.479 align:start position:0% competitive keyword to only dozens of 00:04:44.479 --> 00:04:46.870 align:start position:0% competitive keyword to only dozens of smaller,<00:04:44.960><c> easier</c><00:04:45.280><c> ones.</c><00:04:45.919><c> And</c><00:04:46.000><c> it</c><00:04:46.240><c> just</c><00:04:46.479><c> adds</c> 00:04:46.870 --> 00:04:46.880 align:start position:0% smaller, easier ones. And it just adds 00:04:46.880 --> 00:04:49.030 align:start position:0% smaller, easier ones. And it just adds up<00:04:47.120><c> fast.</c><00:04:47.680><c> Now,</c><00:04:47.919><c> you</c><00:04:48.080><c> might</c><00:04:48.160><c> be</c><00:04:48.320><c> thinking</c><00:04:48.720><c> this</c> 00:04:49.030 --> 00:04:49.040 align:start position:0% up fast. Now, you might be thinking this 00:04:49.040 --> 00:04:51.189 align:start position:0% up fast. Now, you might be thinking this is<00:04:49.199><c> about</c><00:04:49.600><c> tricking</c><00:04:50.080><c> Google,</c><00:04:50.479><c> but</c><00:04:50.720><c> it's</c><00:04:50.960><c> just</c> 00:04:51.189 --> 00:04:51.199 align:start position:0% is about tricking Google, but it's just 00:04:51.199 --> 00:04:53.430 align:start position:0% is about tricking Google, but it's just not.<00:04:51.680><c> It's</c><00:04:51.919><c> about</c><00:04:52.160><c> aligning</c><00:04:52.720><c> with</c><00:04:53.120><c> search</c> 00:04:53.430 --> 00:04:53.440 align:start position:0% not. It's about aligning with search 00:04:53.440 --> 00:04:55.030 align:start position:0% not. It's about aligning with search intent.<00:04:54.000><c> Someone</c><00:04:54.320><c> searching</c><00:04:54.639><c> for</c><00:04:54.800><c> a</c> 00:04:55.030 --> 00:04:55.040 align:start position:0% intent. Someone searching for a 00:04:55.040 --> 00:04:58.070 align:start position:0% intent. Someone searching for a twoperson<00:04:55.680><c> hot</c><00:04:55.919><c> tub</c><00:04:56.320><c> has</c><00:04:56.560><c> a</c><00:04:56.880><c> very</c><00:04:57.280><c> different</c> 00:04:58.070 --> 00:04:58.080 align:start position:0% twoperson hot tub has a very different 00:04:58.080 --> 00:04:59.990 align:start position:0% twoperson hot tub has a very different search<00:04:58.400><c> intent</c><00:04:58.880><c> than</c><00:04:59.280><c> someone</c><00:04:59.600><c> searching</c> 00:04:59.990 --> 00:05:00.000 align:start position:0% search intent than someone searching 00:05:00.000 --> 00:05:02.469 align:start position:0% search intent than someone searching commercial<00:05:00.400><c> hot</c><00:05:00.639><c> tub</c><00:05:00.960><c> or</c><00:05:01.280><c> luxury</c><00:05:01.759><c> spa</c><00:05:02.080><c> bar.</c> 00:05:02.469 --> 00:05:02.479 align:start position:0% commercial hot tub or luxury spa bar. 00:05:02.479 --> 00:05:04.629 align:start position:0% commercial hot tub or luxury spa bar. Even<00:05:02.720><c> if</c><00:05:02.880><c> the</c><00:05:03.120><c> product</c><00:05:03.440><c> is</c><00:05:03.759><c> technically</c><00:05:04.400><c> the</c> 00:05:04.629 --> 00:05:04.639 align:start position:0% Even if the product is technically the 00:05:04.639 --> 00:05:06.870 align:start position:0% Even if the product is technically the same,<00:05:05.120><c> most</c><00:05:05.440><c> brands</c><00:05:05.840><c> ignore</c><00:05:06.080><c> this.</c><00:05:06.479><c> But</c><00:05:06.639><c> the</c> 00:05:06.870 --> 00:05:06.880 align:start position:0% same, most brands ignore this. But the 00:05:06.880 --> 00:05:09.670 align:start position:0% same, most brands ignore this. But the ones<00:05:07.120><c> who</c><00:05:07.280><c> are</c><00:05:07.440><c> winning</c><00:05:07.680><c> with</c><00:05:07.919><c> SEO</c><00:05:08.400><c> in</c><00:05:08.720><c> 2025</c> 00:05:09.670 --> 00:05:09.680 align:start position:0% ones who are winning with SEO in 2025 00:05:09.680 --> 00:05:11.830 align:start position:0% ones who are winning with SEO in 2025 are<00:05:09.919><c> doing</c><00:05:10.160><c> the</c><00:05:10.479><c> complete</c><00:05:10.880><c> opposite.</c><00:05:11.520><c> They're</c> 00:05:11.830 --> 00:05:11.840 align:start position:0% are doing the complete opposite. They're 00:05:11.840 --> 00:05:13.670 align:start position:0% are doing the complete opposite. They're building<00:05:12.080><c> out</c><00:05:12.320><c> subolctions</c><00:05:13.039><c> that</c><00:05:13.360><c> target</c> 00:05:13.670 --> 00:05:13.680 align:start position:0% building out subolctions that target 00:05:13.680 --> 00:05:15.990 align:start position:0% building out subolctions that target every<00:05:14.080><c> variation</c><00:05:14.560><c> of</c><00:05:14.720><c> demand</c><00:05:15.280><c> and</c><00:05:15.600><c> ranking</c> 00:05:15.990 --> 00:05:16.000 align:start position:0% every variation of demand and ranking 00:05:16.000 --> 00:05:18.469 align:start position:0% every variation of demand and ranking faster<00:05:16.400><c> with</c><00:05:16.800><c> less</c><00:05:17.199><c> effort.</c><00:05:17.680><c> So,</c><00:05:18.000><c> how</c><00:05:18.240><c> do</c><00:05:18.320><c> you</c> 00:05:18.469 --> 00:05:18.479 align:start position:0% faster with less effort. So, how do you 00:05:18.479 --> 00:05:20.710 align:start position:0% faster with less effort. So, how do you apply<00:05:18.720><c> this</c><00:05:18.960><c> to</c><00:05:19.199><c> your</c><00:05:19.440><c> store?</c><00:05:19.919><c> Start</c><00:05:20.320><c> with</c> 00:05:20.710 --> 00:05:20.720 align:start position:0% apply this to your store? Start with 00:05:20.720 --> 00:05:22.550 align:start position:0% apply this to your store? Start with your<00:05:20.960><c> bestselling</c><00:05:21.520><c> product</c><00:05:21.759><c> category.</c><00:05:22.320><c> Let's</c> 00:05:22.550 --> 00:05:22.560 align:start position:0% your bestselling product category. Let's 00:05:22.560 --> 00:05:25.430 align:start position:0% your bestselling product category. Let's say<00:05:22.800><c> it's</c><00:05:23.039><c> just</c><00:05:23.360><c> skinincare.</c><00:05:24.560><c> Ask</c><00:05:24.800><c> yourself,</c> 00:05:25.430 --> 00:05:25.440 align:start position:0% say it's just skinincare. Ask yourself, 00:05:25.440 --> 00:05:27.670 align:start position:0% say it's just skinincare. Ask yourself, what<00:05:25.680><c> are</c><00:05:25.840><c> the</c><00:05:26.000><c> variations</c><00:05:26.960><c> people</c><00:05:27.199><c> might</c><00:05:27.520><c> be</c> 00:05:27.670 --> 00:05:27.680 align:start position:0% what are the variations people might be 00:05:27.680 --> 00:05:30.230 align:start position:0% what are the variations people might be searching<00:05:28.000><c> for</c><00:05:28.639><c> such</c><00:05:28.880><c> as</c><00:05:29.199><c> anti-aging</c><00:05:30.000><c> face</c> 00:05:30.230 --> 00:05:30.240 align:start position:0% searching for such as anti-aging face 00:05:30.240 --> 00:05:32.469 align:start position:0% searching for such as anti-aging face serum,<00:05:30.720><c> vegan</c><00:05:31.120><c> face</c><00:05:31.440><c> serum,</c><00:05:31.840><c> facial</c><00:05:32.160><c> creams</c> 00:05:32.469 --> 00:05:32.479 align:start position:0% serum, vegan face serum, facial creams 00:05:32.479 --> 00:05:34.710 align:start position:0% serum, vegan face serum, facial creams under<00:05:32.880><c> $30?</c><00:05:33.520><c> Each</c><00:05:33.680><c> of</c><00:05:33.840><c> these</c><00:05:34.080><c> can</c><00:05:34.320><c> become</c><00:05:34.560><c> its</c> 00:05:34.710 --> 00:05:34.720 align:start position:0% under $30? Each of these can become its 00:05:34.720 --> 00:05:36.150 align:start position:0% under $30? Each of these can become its own<00:05:34.880><c> category.</c><00:05:35.440><c> Each</c><00:05:35.680><c> can</c><00:05:35.919><c> rank</c> 00:05:36.150 --> 00:05:36.160 align:start position:0% own category. Each can rank 00:05:36.160 --> 00:05:38.230 align:start position:0% own category. Each can rank independently<00:05:36.800><c> and</c><00:05:37.120><c> each</c><00:05:37.360><c> can</c><00:05:37.600><c> capture</c><00:05:38.000><c> a</c> 00:05:38.230 --> 00:05:38.240 align:start position:0% independently and each can capture a 00:05:38.240 --> 00:05:40.629 align:start position:0% independently and each can capture a different<00:05:38.560><c> kind</c><00:05:38.800><c> of</c><00:05:39.039><c> customer.</c><00:05:39.680><c> You</c><00:05:39.840><c> can</c><00:05:40.080><c> use</c> 00:05:40.629 --> 00:05:40.639 align:start position:0% different kind of customer. You can use 00:05:40.639 --> 00:05:43.110 align:start position:0% different kind of customer. You can use and<00:05:40.960><c> find</c><00:05:41.199><c> these</c><00:05:41.840><c> keywords</c><00:05:42.320><c> by</c><00:05:42.560><c> using</c><00:05:42.720><c> tools</c> 00:05:43.110 --> 00:05:43.120 align:start position:0% and find these keywords by using tools 00:05:43.120 --> 00:05:46.150 align:start position:0% and find these keywords by using tools like<00:05:43.600><c> ah</c><00:05:44.000><c> refs</c><00:05:44.400><c> or</c><00:05:44.720><c> sem</c><00:05:45.199><c> rush.</c><00:05:45.600><c> Go</c><00:05:45.759><c> into</c><00:05:45.919><c> one</c><00:05:46.080><c> of</c> 00:05:46.150 --> 00:05:46.160 align:start position:0% like ah refs or sem rush. Go into one of 00:05:46.160 --> 00:05:48.390 align:start position:0% like ah refs or sem rush. Go into one of these<00:05:46.320><c> tools,</c><00:05:46.960><c> set</c><00:05:47.120><c> the</c><00:05:47.360><c> difficulty</c><00:05:47.919><c> filter</c> 00:05:48.390 --> 00:05:48.400 align:start position:0% these tools, set the difficulty filter 00:05:48.400 --> 00:05:51.270 align:start position:0% these tools, set the difficulty filter below<00:05:48.960><c> 35.</c><00:05:49.680><c> Look</c><00:05:49.919><c> for</c><00:05:50.240><c> commercial</c><00:05:50.720><c> intent.</c> 00:05:51.270 --> 00:05:51.280 align:start position:0% below 35. Look for commercial intent. 00:05:51.280 --> 00:05:53.350 align:start position:0% below 35. Look for commercial intent. They<00:05:51.600><c> all</c><00:05:51.759><c> of</c><00:05:51.919><c> these</c><00:05:52.080><c> tools</c><00:05:52.479><c> have</c><00:05:52.639><c> this.</c><00:05:53.199><c> And</c> 00:05:53.350 --> 00:05:53.360 align:start position:0% They all of these tools have this. And 00:05:53.360 --> 00:05:55.350 align:start position:0% They all of these tools have this. And when<00:05:53.520><c> in</c><00:05:53.759><c> doubt,</c><00:05:54.080><c> just</c><00:05:54.320><c> Google</c><00:05:54.639><c> the</c><00:05:54.880><c> keyword.</c> 00:05:55.350 --> 00:05:55.360 align:start position:0% when in doubt, just Google the keyword. 00:05:55.360 --> 00:05:56.870 align:start position:0% when in doubt, just Google the keyword. If<00:05:55.600><c> you</c><00:05:55.680><c> see</c><00:05:55.840><c> other</c><00:05:56.160><c> collection</c><00:05:56.560><c> pages</c> 00:05:56.870 --> 00:05:56.880 align:start position:0% If you see other collection pages 00:05:56.880 --> 00:05:59.350 align:start position:0% If you see other collection pages ranking,<00:05:57.360><c> it</c><00:05:57.520><c> means</c><00:05:57.919><c> you</c><00:05:58.240><c> can</c><00:05:58.560><c> too.</c><00:05:59.039><c> If</c><00:05:59.280><c> you</c> 00:05:59.350 --> 00:05:59.360 align:start position:0% ranking, it means you can too. If you 00:05:59.360 --> 00:06:01.350 align:start position:0% ranking, it means you can too. If you see<00:05:59.600><c> Nike</c><00:06:00.000><c> ranking</c><00:06:00.400><c> for</c><00:06:00.639><c> them</c><00:06:00.960><c> and</c><00:06:01.199><c> it's</c> 00:06:01.350 --> 00:06:01.360 align:start position:0% see Nike ranking for them and it's 00:06:01.360 --> 00:06:03.189 align:start position:0% see Nike ranking for them and it's extremely<00:06:01.840><c> competitive,</c><00:06:02.320><c> maybe</c><00:06:02.639><c> you</c><00:06:02.800><c> can't.</c> 00:06:03.189 --> 00:06:03.199 align:start position:0% extremely competitive, maybe you can't. 00:06:03.199 --> 00:06:05.749 align:start position:0% extremely competitive, maybe you can't. One<00:06:03.520><c> important</c><00:06:03.919><c> rule</c><00:06:04.160><c> though</c><00:06:04.400><c> is</c><00:06:04.960><c> only</c><00:06:05.280><c> target</c> 00:06:05.749 --> 00:06:05.759 align:start position:0% One important rule though is only target 00:06:05.759 --> 00:06:08.710 align:start position:0% One important rule though is only target one<00:06:06.080><c> keyword</c><00:06:06.560><c> per</c><00:06:06.960><c> page.</c><00:06:07.680><c> Never</c><00:06:08.000><c> try</c><00:06:08.160><c> to</c><00:06:08.400><c> rank</c> 00:06:08.710 --> 00:06:08.720 align:start position:0% one keyword per page. Never try to rank 00:06:08.720 --> 00:06:11.110 align:start position:0% one keyword per page. Never try to rank both<00:06:09.039><c> a</c><00:06:09.360><c> product</c><00:06:09.680><c> page</c><00:06:10.240><c> and</c><00:06:10.479><c> a</c><00:06:10.720><c> collection</c> 00:06:11.110 --> 00:06:11.120 align:start position:0% both a product page and a collection 00:06:11.120 --> 00:06:13.430 align:start position:0% both a product page and a collection page<00:06:11.440><c> for</c><00:06:11.680><c> the</c><00:06:11.840><c> same</c><00:06:12.080><c> keyword.</c><00:06:12.800><c> That's</c><00:06:13.039><c> called</c> 00:06:13.430 --> 00:06:13.440 align:start position:0% page for the same keyword. That's called 00:06:13.440 --> 00:06:16.070 align:start position:0% page for the same keyword. That's called keyword<00:06:14.160><c> cannibalization</c><00:06:15.120><c> and</c><00:06:15.360><c> it</c><00:06:15.520><c> will</c><00:06:15.759><c> tank</c> 00:06:16.070 --> 00:06:16.080 align:start position:0% keyword cannibalization and it will tank 00:06:16.080 --> 00:06:18.390 align:start position:0% keyword cannibalization and it will tank your<00:06:16.319><c> results.</c><00:06:17.360><c> But</c><00:06:17.520><c> done</c><00:06:17.759><c> right,</c><00:06:18.160><c> this</c><00:06:18.319><c> is</c> 00:06:18.390 --> 00:06:18.400 align:start position:0% your results. But done right, this is 00:06:18.400 --> 00:06:20.230 align:start position:0% your results. But done right, this is one<00:06:18.560><c> of</c><00:06:18.639><c> the</c><00:06:18.800><c> fastest</c><00:06:19.120><c> ways</c><00:06:19.360><c> to</c><00:06:19.600><c> multiply</c><00:06:20.080><c> your</c> 00:06:20.230 --> 00:06:20.240 align:start position:0% one of the fastest ways to multiply your 00:06:20.240 --> 00:06:22.469 align:start position:0% one of the fastest ways to multiply your visibility.<00:06:21.039><c> No</c><00:06:21.199><c> extra</c><00:06:21.520><c> ads,</c><00:06:22.000><c> no</c><00:06:22.160><c> extra</c> 00:06:22.469 --> 00:06:22.479 align:start position:0% visibility. No extra ads, no extra 00:06:22.479 --> 00:06:25.189 align:start position:0% visibility. No extra ads, no extra content,<00:06:22.880><c> no</c><00:06:23.199><c> extra</c><00:06:23.600><c> products,</c><00:06:24.319><c> just</c><00:06:24.720><c> smarter</c> 00:06:25.189 --> 00:06:25.199 align:start position:0% content, no extra products, just smarter 00:06:25.199 --> 00:06:27.510 align:start position:0% content, no extra products, just smarter structure<00:06:25.520><c> and</c><00:06:25.840><c> smarter</c><00:06:26.319><c> results.</c><00:06:26.960><c> That</c><00:06:27.199><c> hack</c> 00:06:27.510 --> 00:06:27.520 align:start position:0% structure and smarter results. That hack 00:06:27.520 --> 00:06:29.830 align:start position:0% structure and smarter results. That hack that<00:06:27.680><c> I</c><00:06:27.919><c> just</c><00:06:28.080><c> described</c><00:06:28.479><c> is</c><00:06:28.720><c> huge.</c><00:06:29.360><c> But</c><00:06:29.600><c> what</c> 00:06:29.830 --> 00:06:29.840 align:start position:0% that I just described is huge. But what 00:06:29.840 --> 00:06:31.510 align:start position:0% that I just described is huge. But what if<00:06:30.000><c> you</c><00:06:30.160><c> could</c><00:06:30.319><c> generate</c><00:06:30.639><c> traffic,</c><00:06:31.199><c> rank</c> 00:06:31.510 --> 00:06:31.520 align:start position:0% if you could generate traffic, rank 00:06:31.520 --> 00:06:33.909 align:start position:0% if you could generate traffic, rank faster,<00:06:32.000><c> and</c><00:06:32.240><c> convert</c><00:06:32.639><c> higher</c><00:06:33.280><c> all</c><00:06:33.520><c> without</c> 00:06:33.909 --> 00:06:33.919 align:start position:0% faster, and convert higher all without 00:06:33.919 --> 00:06:35.670 align:start position:0% faster, and convert higher all without touching<00:06:34.319><c> your</c><00:06:34.560><c> product</c><00:06:34.800><c> pages?</c><00:06:35.360><c> And</c><00:06:35.520><c> this</c> 00:06:35.670 --> 00:06:35.680 align:start position:0% touching your product pages? And this 00:06:35.680 --> 00:06:37.350 align:start position:0% touching your product pages? And this brings<00:06:35.840><c> us</c><00:06:36.000><c> to</c><00:06:36.160><c> hack</c><00:06:36.479><c> number</c><00:06:36.639><c> two,</c><00:06:36.960><c> which</c><00:06:37.199><c> is</c> 00:06:37.350 --> 00:06:37.360 align:start position:0% brings us to hack number two, which is 00:06:37.360 --> 00:06:39.909 align:start position:0% brings us to hack number two, which is the<00:06:37.680><c> only</c><00:06:38.240><c> e-commerce</c><00:06:38.800><c> blogs</c><00:06:39.280><c> that</c><00:06:39.600><c> still</c> 00:06:39.909 --> 00:06:39.919 align:start position:0% the only e-commerce blogs that still 00:06:39.919 --> 00:06:42.230 align:start position:0% the only e-commerce blogs that still work.<00:06:40.240><c> Cuz</c><00:06:40.479><c> blog</c><00:06:40.800><c> content</c><00:06:41.120><c> is</c><00:06:41.440><c> basically</c><00:06:41.919><c> dead</c> 00:06:42.230 --> 00:06:42.240 align:start position:0% work. Cuz blog content is basically dead 00:06:42.240 --> 00:06:44.469 align:start position:0% work. Cuz blog content is basically dead in<00:06:42.479><c> e-commerce.</c><00:06:43.199><c> Most</c><00:06:43.440><c> of</c><00:06:43.520><c> it</c><00:06:43.759><c> doesn't</c><00:06:44.080><c> rank,</c> 00:06:44.469 --> 00:06:44.479 align:start position:0% in e-commerce. Most of it doesn't rank, 00:06:44.479 --> 00:06:46.150 align:start position:0% in e-commerce. Most of it doesn't rank, it<00:06:44.720><c> doesn't</c><00:06:44.960><c> drive</c><00:06:45.120><c> traffic,</c><00:06:45.520><c> and</c><00:06:45.680><c> it</c><00:06:45.840><c> sure</c><00:06:46.000><c> as</c> 00:06:46.150 --> 00:06:46.160 align:start position:0% it doesn't drive traffic, and it sure as 00:06:46.160 --> 00:06:47.909 align:start position:0% it doesn't drive traffic, and it sure as hell<00:06:46.479><c> doesn't</c><00:06:46.800><c> drive</c><00:06:47.039><c> revenue.</c><00:06:47.680><c> That's</c> 00:06:47.909 --> 00:06:47.919 align:start position:0% hell doesn't drive revenue. That's 00:06:47.919 --> 00:06:49.749 align:start position:0% hell doesn't drive revenue. That's because<00:06:48.160><c> most</c><00:06:48.560><c> brands</c><00:06:48.960><c> are</c><00:06:49.199><c> still</c><00:06:49.440><c> stuck</c> 00:06:49.749 --> 00:06:49.759 align:start position:0% because most brands are still stuck 00:06:49.759 --> 00:06:52.390 align:start position:0% because most brands are still stuck writing<00:06:50.000><c> blogs</c><00:06:50.400><c> like</c><00:06:50.639><c> it's</c><00:06:50.960><c> 2014.</c><00:06:51.919><c> They</c><00:06:52.080><c> chase</c> 00:06:52.390 --> 00:06:52.400 align:start position:0% writing blogs like it's 2014. They chase 00:06:52.400 --> 00:06:54.550 align:start position:0% writing blogs like it's 2014. They chase seasonal<00:06:52.880><c> topics.</c><00:06:53.440><c> They</c><00:06:53.600><c> write</c><00:06:54.000><c> lifestyle</c> 00:06:54.550 --> 00:06:54.560 align:start position:0% seasonal topics. They write lifestyle 00:06:54.560 --> 00:06:56.629 align:start position:0% seasonal topics. They write lifestyle fluff.<00:06:54.960><c> They</c><00:06:55.199><c> publish</c><00:06:55.600><c> generic</c><00:06:56.080><c> advice</c><00:06:56.400><c> that</c> 00:06:56.629 --> 00:06:56.639 align:start position:0% fluff. They publish generic advice that 00:06:56.639 --> 00:06:59.189 align:start position:0% fluff. They publish generic advice that applies<00:06:57.039><c> to</c><00:06:57.280><c> everyone</c><00:06:57.919><c> and</c><00:06:58.240><c> sells</c><00:06:58.560><c> to</c><00:06:58.720><c> no</c><00:06:58.960><c> one.</c> 00:06:59.189 --> 00:06:59.199 align:start position:0% applies to everyone and sells to no one. 00:06:59.199 --> 00:07:01.110 align:start position:0% applies to everyone and sells to no one. You've<00:06:59.360><c> seen</c><00:06:59.599><c> the</c><00:06:59.759><c> usual</c><00:06:59.919><c> ones</c><00:07:00.240><c> such</c><00:07:00.400><c> as</c><00:07:00.880><c> how</c> 00:07:01.110 --> 00:07:01.120 align:start position:0% You've seen the usual ones such as how 00:07:01.120 --> 00:07:03.670 align:start position:0% You've seen the usual ones such as how to<00:07:01.280><c> stay</c><00:07:01.520><c> cozy</c><00:07:01.840><c> in</c><00:07:02.000><c> winter,</c><00:07:02.560><c> five</c><00:07:02.960><c> fun</c><00:07:03.280><c> facts</c> 00:07:03.670 --> 00:07:03.680 align:start position:0% to stay cozy in winter, five fun facts 00:07:03.680 --> 00:07:05.830 align:start position:0% to stay cozy in winter, five fun facts about<00:07:03.919><c> skincare,</c><00:07:04.479><c> top</c><00:07:04.800><c> fashion</c><00:07:05.199><c> trends</c><00:07:05.599><c> this</c> 00:07:05.830 --> 00:07:05.840 align:start position:0% about skincare, top fashion trends this 00:07:05.840 --> 00:07:07.670 align:start position:0% about skincare, top fashion trends this year.<00:07:06.240><c> The</c><00:07:06.400><c> problem</c><00:07:06.639><c> is</c><00:07:07.039><c> none</c><00:07:07.280><c> of</c><00:07:07.440><c> these</c> 00:07:07.670 --> 00:07:07.680 align:start position:0% year. The problem is none of these 00:07:07.680 --> 00:07:09.510 align:start position:0% year. The problem is none of these actually<00:07:08.080><c> match</c><00:07:08.400><c> how</c><00:07:08.639><c> people</c><00:07:09.039><c> shop.</c><00:07:09.360><c> They</c> 00:07:09.510 --> 00:07:09.520 align:start position:0% actually match how people shop. They 00:07:09.520 --> 00:07:10.950 align:start position:0% actually match how people shop. They might<00:07:09.680><c> get</c><00:07:09.840><c> a</c><00:07:09.919><c> few</c><00:07:10.080><c> clicks,</c><00:07:10.319><c> but</c><00:07:10.560><c> they</c><00:07:10.720><c> won't</c> 00:07:10.950 --> 00:07:10.960 align:start position:0% might get a few clicks, but they won't 00:07:10.960 --> 00:07:12.790 align:start position:0% might get a few clicks, but they won't rank<00:07:11.199><c> long-term</c><00:07:11.680><c> and</c><00:07:11.840><c> they</c><00:07:12.080><c> won't</c><00:07:12.319><c> bring</c><00:07:12.479><c> in</c> 00:07:12.790 --> 00:07:12.800 align:start position:0% rank long-term and they won't bring in 00:07:12.800 --> 00:07:15.830 align:start position:0% rank long-term and they won't bring in buyers.<00:07:13.759><c> Worse,</c><00:07:14.240><c> they</c><00:07:14.560><c> waste</c><00:07:14.880><c> time</c><00:07:15.440><c> and</c> 00:07:15.830 --> 00:07:15.840 align:start position:0% buyers. Worse, they waste time and 00:07:15.840 --> 00:07:17.670 align:start position:0% buyers. Worse, they waste time and dilute<00:07:16.319><c> what's</c><00:07:16.639><c> called</c><00:07:16.800><c> your</c><00:07:17.120><c> site's</c> 00:07:17.670 --> 00:07:17.680 align:start position:0% dilute what's called your site's 00:07:17.680 --> 00:07:19.670 align:start position:0% dilute what's called your site's authority.<00:07:18.639><c> The</c><00:07:18.880><c> brands</c><00:07:19.120><c> that</c><00:07:19.280><c> are</c><00:07:19.440><c> winning</c> 00:07:19.670 --> 00:07:19.680 align:start position:0% authority. The brands that are winning 00:07:19.680 --> 00:07:21.830 align:start position:0% authority. The brands that are winning in<00:07:19.919><c> SEO</c><00:07:20.400><c> in</c><00:07:20.560><c> 25</c><00:07:21.039><c> are</c><00:07:21.360><c> doing</c><00:07:21.520><c> something</c> 00:07:21.830 --> 00:07:21.840 align:start position:0% in SEO in 25 are doing something 00:07:21.840 --> 00:07:23.830 align:start position:0% in SEO in 25 are doing something completely<00:07:22.319><c> different.</c><00:07:22.720><c> They're</c><00:07:23.039><c> using</c><00:07:23.440><c> four</c> 00:07:23.830 --> 00:07:23.840 align:start position:0% completely different. They're using four 00:07:23.840 --> 00:07:26.710 align:start position:0% completely different. They're using four specific<00:07:24.560><c> blog</c><00:07:24.960><c> formats,</c><00:07:25.759><c> not</c><00:07:26.000><c> for</c><00:07:26.240><c> clicks,</c> 00:07:26.710 --> 00:07:26.720 align:start position:0% specific blog formats, not for clicks, 00:07:26.720 --> 00:07:28.710 align:start position:0% specific blog formats, not for clicks, not<00:07:26.880><c> for</c><00:07:27.039><c> brand</c><00:07:27.280><c> awareness,</c><00:07:27.759><c> but</c><00:07:27.919><c> to</c><00:07:28.160><c> rank</c><00:07:28.479><c> in</c> 00:07:28.710 --> 00:07:28.720 align:start position:0% not for brand awareness, but to rank in 00:07:28.720 --> 00:07:30.710 align:start position:0% not for brand awareness, but to rank in the<00:07:28.880><c> terms</c><00:07:29.199><c> that</c><00:07:29.440><c> actually</c><00:07:29.680><c> bring</c><00:07:29.840><c> in</c><00:07:30.000><c> buyers.</c> 00:07:30.710 --> 00:07:30.720 align:start position:0% the terms that actually bring in buyers. 00:07:30.720 --> 00:07:33.110 align:start position:0% the terms that actually bring in buyers. These<00:07:30.960><c> blog</c><00:07:31.199><c> formats</c><00:07:31.759><c> target</c><00:07:32.160><c> bottom</c><00:07:32.800><c> and</c> 00:07:33.110 --> 00:07:33.120 align:start position:0% These blog formats target bottom and 00:07:33.120 --> 00:07:35.589 align:start position:0% These blog formats target bottom and middlefunnel<00:07:34.080><c> search</c><00:07:34.400><c> terms.</c><00:07:35.039><c> They</c><00:07:35.280><c> rank</c> 00:07:35.589 --> 00:07:35.599 align:start position:0% middlefunnel search terms. They rank 00:07:35.599 --> 00:07:37.909 align:start position:0% middlefunnel search terms. They rank fast,<00:07:36.240><c> they</c><00:07:36.479><c> convert,</c><00:07:36.960><c> and</c><00:07:37.199><c> they</c><00:07:37.360><c> attract</c> 00:07:37.909 --> 00:07:37.919 align:start position:0% fast, they convert, and they attract 00:07:37.919 --> 00:07:40.230 align:start position:0% fast, they convert, and they attract back<00:07:38.240><c> links</c><00:07:38.560><c> from</c><00:07:38.880><c> other</c><00:07:39.120><c> publications,</c> 00:07:40.230 --> 00:07:40.240 align:start position:0% back links from other publications, 00:07:40.240 --> 00:07:42.870 align:start position:0% back links from other publications, including<00:07:40.800><c> directories</c><00:07:41.360><c> and</c><00:07:41.599><c> even</c><00:07:42.000><c> Google</c><00:07:42.400><c> AI</c> 00:07:42.870 --> 00:07:42.880 align:start position:0% including directories and even Google AI 00:07:42.880 --> 00:07:45.350 align:start position:0% including directories and even Google AI generated<00:07:43.520><c> answers.</c><00:07:44.319><c> So,</c><00:07:44.560><c> let</c><00:07:44.800><c> me</c><00:07:44.960><c> break</c><00:07:45.199><c> them</c> 00:07:45.350 --> 00:07:45.360 align:start position:0% generated answers. So, let me break them 00:07:45.360 --> 00:07:47.430 align:start position:0% generated answers. So, let me break them all<00:07:45.599><c> down</c><00:07:45.759><c> for</c><00:07:45.919><c> you.</c><00:07:46.240><c> You've</c><00:07:46.479><c> got</c><00:07:46.800><c> you</c><00:07:47.120><c> verse</c> 00:07:47.430 --> 00:07:47.440 align:start position:0% all down for you. You've got you verse 00:07:47.440 --> 00:07:49.670 align:start position:0% all down for you. You've got you verse competitors.<00:07:48.240><c> These</c><00:07:48.560><c> posts</c><00:07:48.960><c> target</c><00:07:49.360><c> people</c> 00:07:49.670 --> 00:07:49.680 align:start position:0% competitors. These posts target people 00:07:49.680 --> 00:07:51.430 align:start position:0% competitors. These posts target people searching<00:07:50.080><c> things</c><00:07:50.319><c> like</c><00:07:50.560><c> brand</c><00:07:50.880><c> A</c><00:07:51.199><c> versus</c> 00:07:51.430 --> 00:07:51.440 align:start position:0% searching things like brand A versus 00:07:51.440 --> 00:07:53.350 align:start position:0% searching things like brand A versus brand<00:07:51.759><c> B.</c><00:07:52.080><c> They're</c><00:07:52.319><c> weighing</c><00:07:52.800><c> their</c><00:07:53.039><c> options</c> 00:07:53.350 --> 00:07:53.360 align:start position:0% brand B. They're weighing their options 00:07:53.360 --> 00:07:55.749 align:start position:0% brand B. They're weighing their options and<00:07:53.680><c> actively</c><00:07:54.319><c> looking</c><00:07:54.639><c> to</c><00:07:54.879><c> make</c><00:07:55.039><c> a</c><00:07:55.280><c> decision.</c> 00:07:55.749 --> 00:07:55.759 align:start position:0% and actively looking to make a decision. 00:07:55.759 --> 00:07:57.430 align:start position:0% and actively looking to make a decision. But<00:07:55.919><c> here's</c><00:07:56.240><c> the</c><00:07:56.400><c> trick.</c><00:07:56.720><c> Just</c><00:07:57.039><c> mentioning</c> 00:07:57.430 --> 00:07:57.440 align:start position:0% But here's the trick. Just mentioning 00:07:57.440 --> 00:07:59.670 align:start position:0% But here's the trick. Just mentioning the<00:07:57.680><c> competitor's</c><00:07:58.319><c> name</c><00:07:58.639><c> can</c><00:07:58.879><c> help</c><00:07:59.120><c> you</c><00:07:59.360><c> rank</c> 00:07:59.670 --> 00:07:59.680 align:start position:0% the competitor's name can help you rank 00:07:59.680 --> 00:08:01.909 align:start position:0% the competitor's name can help you rank for<00:07:59.919><c> their</c><00:08:00.160><c> branded</c><00:08:00.720><c> search.</c><00:08:01.440><c> That</c><00:08:01.599><c> means</c><00:08:01.759><c> you</c> 00:08:01.909 --> 00:08:01.919 align:start position:0% for their branded search. That means you 00:08:01.919 --> 00:08:03.830 align:start position:0% for their branded search. That means you can<00:08:02.080><c> show</c><00:08:02.240><c> up</c><00:08:02.479><c> when</c><00:08:02.800><c> someone</c><00:08:03.120><c> searches</c><00:08:03.599><c> their</c> 00:08:03.830 --> 00:08:03.840 align:start position:0% can show up when someone searches their 00:08:03.840 --> 00:08:06.230 align:start position:0% can show up when someone searches their name<00:08:04.160><c> and</c><00:08:04.479><c> introduce</c><00:08:04.960><c> yourself</c><00:08:05.680><c> as</c><00:08:06.000><c> the</c> 00:08:06.230 --> 00:08:06.240 align:start position:0% name and introduce yourself as the 00:08:06.240 --> 00:08:08.309 align:start position:0% name and introduce yourself as the stronger<00:08:06.639><c> option.</c><00:08:07.280><c> Even</c><00:08:07.440><c> if</c><00:08:07.680><c> that</c><00:08:07.919><c> customer</c> 00:08:08.309 --> 00:08:08.319 align:start position:0% stronger option. Even if that customer 00:08:08.319 --> 00:08:10.230 align:start position:0% stronger option. Even if that customer wasn't<00:08:08.720><c> considering</c><00:08:09.039><c> you</c><00:08:09.280><c> before,</c><00:08:09.840><c> they</c><00:08:10.080><c> now</c> 00:08:10.230 --> 00:08:10.240 align:start position:0% wasn't considering you before, they now 00:08:10.240 --> 00:08:13.029 align:start position:0% wasn't considering you before, they now are.<00:08:10.720><c> Two,</c><00:08:11.120><c> alternatives</c><00:08:12.080><c> to</c><00:08:12.400><c> competitors.</c> 00:08:13.029 --> 00:08:13.039 align:start position:0% are. Two, alternatives to competitors. 00:08:13.039 --> 00:08:14.710 align:start position:0% are. Two, alternatives to competitors. So<00:08:13.120><c> that</c><00:08:13.280><c> will</c><00:08:13.440><c> be</c><00:08:13.520><c> your</c><00:08:13.759><c> blog</c><00:08:14.000><c> name.</c><00:08:14.400><c> Same</c> 00:08:14.710 --> 00:08:14.720 align:start position:0% So that will be your blog name. Same 00:08:14.720 --> 00:08:16.869 align:start position:0% So that will be your blog name. Same principle,<00:08:15.599><c> different</c><00:08:15.919><c> angle.</c><00:08:16.319><c> These</c><00:08:16.639><c> posts</c> 00:08:16.869 --> 00:08:16.879 align:start position:0% principle, different angle. These posts 00:08:16.879 --> 00:08:19.029 align:start position:0% principle, different angle. These posts catch<00:08:17.199><c> people</c><00:08:17.520><c> looking</c><00:08:17.759><c> to</c><00:08:18.000><c> move</c><00:08:18.240><c> away</c><00:08:18.639><c> from</c><00:08:18.800><c> a</c> 00:08:19.029 --> 00:08:19.039 align:start position:0% catch people looking to move away from a 00:08:19.039 --> 00:08:21.350 align:start position:0% catch people looking to move away from a competitor<00:08:19.680><c> such</c><00:08:19.919><c> as</c><00:08:20.319><c> best</c><00:08:20.720><c> flasks</c> 00:08:21.350 --> 00:08:21.360 align:start position:0% competitor such as best flasks 00:08:21.360 --> 00:08:23.670 align:start position:0% competitor such as best flasks alternatives<00:08:22.000><c> to</c><00:08:22.319><c> Hydro</c><00:08:22.720><c> Flask</c><00:08:23.120><c> or</c><00:08:23.440><c> best</c> 00:08:23.670 --> 00:08:23.680 align:start position:0% alternatives to Hydro Flask or best 00:08:23.680 --> 00:08:25.589 align:start position:0% alternatives to Hydro Flask or best alternatives<00:08:24.319><c> to</c><00:08:24.720><c> the</c><00:08:24.800><c> hoodie.</c><00:08:25.280><c> Don't</c><00:08:25.440><c> do</c> 00:08:25.589 --> 00:08:25.599 align:start position:0% alternatives to the hoodie. Don't do 00:08:25.599 --> 00:08:27.510 align:start position:0% alternatives to the hoodie. Don't do that.<00:08:25.919><c> That's</c><00:08:26.080><c> a</c><00:08:26.240><c> high</c><00:08:26.479><c> intense</c><00:08:26.879><c> search.</c><00:08:27.280><c> You</c> 00:08:27.510 --> 00:08:27.520 align:start position:0% that. That's a high intense search. You 00:08:27.520 --> 00:08:29.909 align:start position:0% that. That's a high intense search. You list<00:08:27.759><c> the</c><00:08:28.000><c> options</c><00:08:28.400><c> and</c><00:08:28.720><c> put</c><00:08:28.960><c> yourself</c><00:08:29.280><c> first.</c> 00:08:29.909 --> 00:08:29.919 align:start position:0% list the options and put yourself first. 00:08:29.919 --> 00:08:32.389 align:start position:0% list the options and put yourself first. It<00:08:30.240><c> reframes</c><00:08:30.879><c> your</c><00:08:31.120><c> product</c><00:08:31.440><c> as</c><00:08:31.759><c> the</c><00:08:31.919><c> smarter</c> 00:08:32.389 --> 00:08:32.399 align:start position:0% It reframes your product as the smarter 00:08:32.399 --> 00:08:34.630 align:start position:0% It reframes your product as the smarter choice,<00:08:33.039><c> more</c><00:08:33.279><c> modern</c><00:08:33.680><c> choice</c><00:08:34.080><c> and</c><00:08:34.399><c> gives</c><00:08:34.560><c> you</c> 00:08:34.630 --> 00:08:34.640 align:start position:0% choice, more modern choice and gives you 00:08:34.640 --> 00:08:36.709 align:start position:0% choice, more modern choice and gives you a<00:08:34.800><c> shot</c><00:08:35.039><c> at</c><00:08:35.200><c> converting</c><00:08:35.680><c> customers</c><00:08:36.240><c> who</c><00:08:36.479><c> were</c> 00:08:36.709 --> 00:08:36.719 align:start position:0% a shot at converting customers who were 00:08:36.719 --> 00:08:38.790 align:start position:0% a shot at converting customers who were never<00:08:36.959><c> in</c><00:08:37.200><c> your</c><00:08:37.360><c> funnel</c><00:08:37.680><c> to</c><00:08:37.919><c> begin</c><00:08:38.080><c> with.</c><00:08:38.479><c> Then</c> 00:08:38.790 --> 00:08:38.800 align:start position:0% never in your funnel to begin with. Then 00:08:38.800 --> 00:08:42.310 align:start position:0% never in your funnel to begin with. Then third,<00:08:39.200><c> we</c><00:08:39.360><c> got</c><00:08:39.680><c> best</c><00:08:40.320><c> product</c><00:08:40.640><c> type</c><00:08:41.279><c> four</c><00:08:42.000><c> use</c> 00:08:42.310 --> 00:08:42.320 align:start position:0% third, we got best product type four use 00:08:42.320 --> 00:08:44.310 align:start position:0% third, we got best product type four use case.<00:08:42.880><c> This</c><00:08:43.120><c> is</c><00:08:43.200><c> where</c><00:08:43.440><c> people</c><00:08:43.760><c> are</c><00:08:44.000><c> searching</c> 00:08:44.310 --> 00:08:44.320 align:start position:0% case. This is where people are searching 00:08:44.320 --> 00:08:46.630 align:start position:0% case. This is where people are searching with<00:08:44.560><c> clear</c><00:08:44.959><c> buying</c><00:08:45.279><c> intent</c><00:08:45.839><c> such</c><00:08:46.000><c> as</c><00:08:46.240><c> best</c> 00:08:46.630 --> 00:08:46.640 align:start position:0% with clear buying intent such as best 00:08:46.640 --> 00:08:49.430 align:start position:0% with clear buying intent such as best eye<00:08:46.880><c> serums</c><00:08:47.440><c> for</c><00:08:47.760><c> women</c><00:08:48.160><c> over</c><00:08:48.560><c> 50.</c><00:08:49.120><c> They've</c> 00:08:49.430 --> 00:08:49.440 align:start position:0% eye serums for women over 50. They've 00:08:49.440 --> 00:08:51.190 align:start position:0% eye serums for women over 50. They've already<00:08:49.760><c> decided</c><00:08:50.080><c> to</c><00:08:50.240><c> buy.</c><00:08:50.640><c> They're</c><00:08:50.959><c> just</c> 00:08:51.190 --> 00:08:51.200 align:start position:0% already decided to buy. They're just 00:08:51.200 --> 00:08:53.190 align:start position:0% already decided to buy. They're just looking<00:08:51.440><c> for</c><00:08:51.680><c> the</c><00:08:51.839><c> right</c><00:08:52.080><c> fit.</c><00:08:52.720><c> If</c><00:08:52.959><c> your</c> 00:08:53.190 --> 00:08:53.200 align:start position:0% looking for the right fit. If your 00:08:53.200 --> 00:08:55.350 align:start position:0% looking for the right fit. If your product<00:08:53.519><c> generally</c><00:08:54.080><c> matches</c><00:08:54.640><c> what</c><00:08:54.880><c> they</c><00:08:55.120><c> need</c> 00:08:55.350 --> 00:08:55.360 align:start position:0% product generally matches what they need 00:08:55.360 --> 00:08:57.590 align:start position:0% product generally matches what they need and<00:08:55.600><c> your</c><00:08:55.839><c> content</c><00:08:56.160><c> feels</c><00:08:56.480><c> trustworthy,</c><00:08:57.360><c> you</c> 00:08:57.590 --> 00:08:57.600 align:start position:0% and your content feels trustworthy, you 00:08:57.600 --> 00:09:00.230 align:start position:0% and your content feels trustworthy, you win.<00:08:58.000><c> This</c><00:08:58.320><c> format</c><00:08:58.880><c> also</c><00:08:59.200><c> gives</c><00:08:59.440><c> you</c><00:08:59.600><c> a</c><00:08:59.839><c> way</c><00:09:00.000><c> to</c> 00:09:00.230 --> 00:09:00.240 align:start position:0% win. This format also gives you a way to 00:09:00.240 --> 00:09:02.790 align:start position:0% win. This format also gives you a way to target<00:09:00.640><c> dozens</c><00:09:01.040><c> of</c><00:09:01.279><c> longtail</c><00:09:01.920><c> keywords</c><00:09:02.480><c> with</c> 00:09:02.790 --> 00:09:02.800 align:start position:0% target dozens of longtail keywords with 00:09:02.800 --> 00:09:04.870 align:start position:0% target dozens of longtail keywords with lower<00:09:03.200><c> competition</c><00:09:03.760><c> and</c><00:09:04.080><c> faster</c><00:09:04.560><c> ranking</c> 00:09:04.870 --> 00:09:04.880 align:start position:0% lower competition and faster ranking 00:09:04.880 --> 00:09:07.030 align:start position:0% lower competition and faster ranking times.<00:09:05.519><c> But</c><00:09:05.680><c> remember,</c><00:09:06.080><c> before</c><00:09:06.399><c> you</c><00:09:06.560><c> write,</c> 00:09:07.030 --> 00:09:07.040 align:start position:0% times. But remember, before you write, 00:09:07.040 --> 00:09:09.509 align:start position:0% times. But remember, before you write, always<00:09:07.279><c> check</c><00:09:07.600><c> the</c><00:09:07.839><c> SER.</c><00:09:08.320><c> If</c><00:09:08.640><c> blogs</c><00:09:09.279><c> are</c> 00:09:09.509 --> 00:09:09.519 align:start position:0% always check the SER. If blogs are 00:09:09.519 --> 00:09:11.590 align:start position:0% always check the SER. If blogs are ranking,<00:09:10.080><c> go</c><00:09:10.320><c> for</c><00:09:10.480><c> it.</c><00:09:10.880><c> If</c><00:09:11.120><c> it's</c><00:09:11.360><c> all</c> 00:09:11.590 --> 00:09:11.600 align:start position:0% ranking, go for it. If it's all 00:09:11.600 --> 00:09:13.990 align:start position:0% ranking, go for it. If it's all collection<00:09:12.000><c> pages,</c><00:09:12.880><c> skip</c><00:09:13.120><c> the</c><00:09:13.360><c> blog</c><00:09:13.680><c> and</c> 00:09:13.990 --> 00:09:14.000 align:start position:0% collection pages, skip the blog and 00:09:14.000 --> 00:09:15.990 align:start position:0% collection pages, skip the blog and build<00:09:14.320><c> that</c><00:09:14.720><c> instead.</c><00:09:15.279><c> Then</c><00:09:15.519><c> fourth,</c><00:09:15.839><c> we've</c> 00:09:15.990 --> 00:09:16.000 align:start position:0% build that instead. Then fourth, we've 00:09:16.000 --> 00:09:18.389 align:start position:0% build that instead. Then fourth, we've got<00:09:16.160><c> buying</c><00:09:16.560><c> guides,</c><00:09:16.959><c> which</c><00:09:17.200><c> is</c><00:09:17.600><c> long-</c><00:09:17.920><c> form</c> 00:09:18.389 --> 00:09:18.399 align:start position:0% got buying guides, which is long- form 00:09:18.399 --> 00:09:20.470 align:start position:0% got buying guides, which is long- form evergreen<00:09:18.880><c> pieces</c><00:09:19.200><c> of</c><00:09:19.360><c> content</c><00:09:19.680><c> that</c><00:09:20.000><c> educate</c> 00:09:20.470 --> 00:09:20.480 align:start position:0% evergreen pieces of content that educate 00:09:20.480 --> 00:09:23.110 align:start position:0% evergreen pieces of content that educate and<00:09:20.800><c> convert,</c><00:09:21.279><c> such</c><00:09:21.519><c> as</c><00:09:22.000><c> the</c><00:09:22.240><c> complete</c><00:09:22.720><c> buying</c> 00:09:23.110 --> 00:09:23.120 align:start position:0% and convert, such as the complete buying 00:09:23.120 --> 00:09:25.910 align:start position:0% and convert, such as the complete buying guide<00:09:23.440><c> to</c><00:09:23.839><c> a</c><00:09:24.160><c> sauna</c><00:09:24.720><c> or</c><00:09:24.959><c> how</c><00:09:25.200><c> to</c><00:09:25.360><c> choose</c><00:09:25.680><c> the</c> 00:09:25.910 --> 00:09:25.920 align:start position:0% guide to a sauna or how to choose the 00:09:25.920 --> 00:09:27.829 align:start position:0% guide to a sauna or how to choose the right<00:09:26.240><c> skinincare</c><00:09:26.800><c> routine.</c><00:09:27.440><c> These</c><00:09:27.680><c> are</c> 00:09:27.829 --> 00:09:27.839 align:start position:0% right skinincare routine. These are 00:09:27.839 --> 00:09:29.670 align:start position:0% right skinincare routine. These are great<00:09:28.080><c> for</c><00:09:28.320><c> buyers</c><00:09:28.640><c> who</c><00:09:28.880><c> are</c><00:09:29.040><c> curious</c><00:09:29.360><c> but</c> 00:09:29.670 --> 00:09:29.680 align:start position:0% great for buyers who are curious but 00:09:29.680 --> 00:09:31.829 align:start position:0% great for buyers who are curious but hesitant.<00:09:30.480><c> A</c><00:09:30.720><c> good</c><00:09:30.959><c> guide</c><00:09:31.200><c> makes</c><00:09:31.440><c> them</c><00:09:31.600><c> feel</c> 00:09:31.829 --> 00:09:31.839 align:start position:0% hesitant. A good guide makes them feel 00:09:31.839 --> 00:09:33.750 align:start position:0% hesitant. A good guide makes them feel informed,<00:09:32.560><c> confident,</c><00:09:32.959><c> and</c><00:09:33.200><c> ready</c><00:09:33.360><c> to</c><00:09:33.600><c> make</c> 00:09:33.750 --> 00:09:33.760 align:start position:0% informed, confident, and ready to make 00:09:33.760 --> 00:09:36.150 align:start position:0% informed, confident, and ready to make the<00:09:34.000><c> purchase.</c><00:09:34.560><c> These</c><00:09:34.880><c> also</c><00:09:35.360><c> naturally</c><00:09:35.839><c> earn</c> 00:09:36.150 --> 00:09:36.160 align:start position:0% the purchase. These also naturally earn 00:09:36.160 --> 00:09:38.230 align:start position:0% the purchase. These also naturally earn back<00:09:36.399><c> links</c><00:09:36.720><c> over</c><00:09:37.040><c> time</c><00:09:37.519><c> which</c><00:09:37.760><c> can</c><00:09:37.920><c> boost</c> 00:09:38.230 --> 00:09:38.240 align:start position:0% back links over time which can boost 00:09:38.240 --> 00:09:40.070 align:start position:0% back links over time which can boost your<00:09:38.399><c> overall</c><00:09:38.720><c> domain</c><00:09:39.120><c> authority</c><00:09:39.600><c> and</c><00:09:39.839><c> help</c> 00:09:40.070 --> 00:09:40.080 align:start position:0% your overall domain authority and help 00:09:40.080 --> 00:09:42.470 align:start position:0% your overall domain authority and help other<00:09:40.399><c> pages</c><00:09:40.880><c> rank</c><00:09:41.279><c> faster.</c><00:09:41.920><c> So</c><00:09:42.080><c> together</c> 00:09:42.470 --> 00:09:42.480 align:start position:0% other pages rank faster. So together 00:09:42.480 --> 00:09:44.710 align:start position:0% other pages rank faster. So together these<00:09:42.800><c> four</c><00:09:43.120><c> blog</c><00:09:43.440><c> types</c><00:09:44.000><c> create</c><00:09:44.240><c> a</c><00:09:44.480><c> simple</c> 00:09:44.710 --> 00:09:44.720 align:start position:0% these four blog types create a simple 00:09:44.720 --> 00:09:46.630 align:start position:0% these four blog types create a simple but<00:09:44.959><c> powerful</c><00:09:45.440><c> system.</c><00:09:46.000><c> They</c><00:09:46.160><c> rank</c><00:09:46.480><c> for</c> 00:09:46.630 --> 00:09:46.640 align:start position:0% but powerful system. They rank for 00:09:46.640 --> 00:09:49.110 align:start position:0% but powerful system. They rank for commercial<00:09:47.120><c> intent</c><00:09:47.600><c> keywords.</c><00:09:48.480><c> They</c><00:09:48.720><c> capture</c> 00:09:49.110 --> 00:09:49.120 align:start position:0% commercial intent keywords. They capture 00:09:49.120 --> 00:09:51.190 align:start position:0% commercial intent keywords. They capture ready<00:09:49.360><c> to</c><00:09:49.519><c> buy</c><00:09:49.760><c> traffic.</c><00:09:50.399><c> They</c><00:09:50.640><c> support</c><00:09:50.880><c> your</c> 00:09:51.190 --> 00:09:51.200 align:start position:0% ready to buy traffic. They support your 00:09:51.200 --> 00:09:53.350 align:start position:0% ready to buy traffic. They support your product<00:09:51.440><c> and</c><00:09:51.760><c> collection</c><00:09:52.160><c> pages.</c><00:09:52.880><c> And</c> 00:09:53.350 --> 00:09:53.360 align:start position:0% product and collection pages. And 00:09:53.360 --> 00:09:55.269 align:start position:0% product and collection pages. And becoming<00:09:53.760><c> more</c><00:09:54.000><c> important,</c><00:09:54.720><c> they</c><00:09:54.959><c> rank</c> 00:09:55.269 --> 00:09:55.279 align:start position:0% becoming more important, they rank 00:09:55.279 --> 00:09:57.829 align:start position:0% becoming more important, they rank highly<00:09:55.600><c> in</c><00:09:55.839><c> AI</c><00:09:56.320><c> searches</c><00:09:57.040><c> and</c><00:09:57.279><c> you</c><00:09:57.440><c> don't</c><00:09:57.600><c> need</c> 00:09:57.829 --> 00:09:57.839 align:start position:0% highly in AI searches and you don't need 00:09:57.839 --> 00:09:59.750 align:start position:0% highly in AI searches and you don't need dozens<00:09:58.240><c> of</c><00:09:58.399><c> posts.</c><00:09:58.959><c> You</c><00:09:59.120><c> can</c><00:09:59.279><c> build</c><00:09:59.519><c> this</c> 00:09:59.750 --> 00:09:59.760 align:start position:0% dozens of posts. You can build this 00:09:59.760 --> 00:10:02.150 align:start position:0% dozens of posts. You can build this system<00:10:00.080><c> with</c><00:10:00.320><c> 10</c><00:10:00.640><c> to</c><00:10:00.880><c> 15</c><00:10:01.360><c> well</c><00:10:01.760><c> targeted</c> 00:10:02.150 --> 00:10:02.160 align:start position:0% system with 10 to 15 well targeted 00:10:02.160 --> 00:10:04.630 align:start position:0% system with 10 to 15 well targeted blocks.<00:10:02.720><c> Kai</c><00:10:03.040><c> Cromwell,</c><00:10:03.600><c> our</c><00:10:03.839><c> SEO</c><00:10:04.240><c> coach</c><00:10:04.480><c> at</c> 00:10:04.630 --> 00:10:04.640 align:start position:0% blocks. Kai Cromwell, our SEO coach at 00:10:04.640 --> 00:10:06.310 align:start position:0% blocks. Kai Cromwell, our SEO coach at Daily<00:10:04.880><c> Mentor,</c><00:10:05.279><c> helped</c><00:10:05.600><c> one</c><00:10:05.760><c> of</c><00:10:05.839><c> our</c><00:10:06.000><c> clients,</c> 00:10:06.310 --> 00:10:06.320 align:start position:0% Daily Mentor, helped one of our clients, 00:10:06.320 --> 00:10:08.470 align:start position:0% Daily Mentor, helped one of our clients, Simbotanica,<00:10:07.360><c> implement</c><00:10:07.760><c> two</c><00:10:08.000><c> of</c><00:10:08.160><c> these</c> 00:10:08.470 --> 00:10:08.480 align:start position:0% Simbotanica, implement two of these 00:10:08.480 --> 00:10:10.630 align:start position:0% Simbotanica, implement two of these competitor<00:10:09.040><c> focused</c><00:10:09.440><c> blog</c><00:10:09.680><c> formats.</c><00:10:10.399><c> And</c> 00:10:10.630 --> 00:10:10.640 align:start position:0% competitor focused blog formats. And 00:10:10.640 --> 00:10:12.550 align:start position:0% competitor focused blog formats. And less<00:10:10.959><c> than</c><00:10:11.360><c> a</c><00:10:11.600><c> week</c><00:10:11.839><c> later,</c><00:10:12.160><c> they</c><00:10:12.399><c> were</c> 00:10:12.550 --> 00:10:12.560 align:start position:0% less than a week later, they were 00:10:12.560 --> 00:10:14.710 align:start position:0% less than a week later, they were ranking<00:10:13.040><c> number</c><00:10:13.279><c> three</c><00:10:13.519><c> on</c><00:10:13.760><c> Google</c><00:10:14.160><c> for</c><00:10:14.399><c> their</c> 00:10:14.710 --> 00:10:14.720 align:start position:0% ranking number three on Google for their 00:10:14.720 --> 00:10:17.269 align:start position:0% ranking number three on Google for their main<00:10:15.040><c> competitor's</c><00:10:15.680><c> brand</c><00:10:16.000><c> name.</c><00:10:16.640><c> So,</c><00:10:17.040><c> how</c><00:10:17.200><c> do</c> 00:10:17.269 --> 00:10:17.279 align:start position:0% main competitor's brand name. So, how do 00:10:17.279 --> 00:10:19.430 align:start position:0% main competitor's brand name. So, how do we<00:10:17.440><c> apply</c><00:10:17.760><c> this?</c><00:10:18.160><c> Start</c><00:10:18.399><c> by</c><00:10:18.640><c> looking</c><00:10:18.880><c> at</c><00:10:19.120><c> all</c> 00:10:19.430 --> 00:10:19.440 align:start position:0% we apply this? Start by looking at all 00:10:19.440 --> 00:10:20.870 align:start position:0% we apply this? Start by looking at all of the<00:10:19.680><c> people</c><00:10:19.920><c> who</c><00:10:20.160><c> are</c><00:10:20.320><c> already</c><00:10:20.560><c> searching</c> 00:10:20.870 --> 00:10:20.880 align:start position:0% of the people who are already searching 00:10:20.880 --> 00:10:22.710 align:start position:0% of the people who are already searching around<00:10:21.120><c> your</c><00:10:21.360><c> competitors.</c><00:10:22.000><c> If</c><00:10:22.240><c> these</c><00:10:22.480><c> are</c> 00:10:22.710 --> 00:10:22.720 align:start position:0% around your competitors. If these are 00:10:22.720 --> 00:10:24.710 align:start position:0% around your competitors. If these are high<00:10:23.040><c> volume</c><00:10:23.360><c> searches</c><00:10:23.680><c> like</c><00:10:23.920><c> competitor</c><00:10:24.399><c> A</c> 00:10:24.710 --> 00:10:24.720 align:start position:0% high volume searches like competitor A 00:10:24.720 --> 00:10:27.030 align:start position:0% high volume searches like competitor A versus<00:10:25.040><c> competitor</c><00:10:25.440><c> B</c><00:10:26.000><c> or</c><00:10:26.320><c> alternatives</c><00:10:26.880><c> to</c> 00:10:27.030 --> 00:10:27.040 align:start position:0% versus competitor B or alternatives to 00:10:27.040 --> 00:10:29.110 align:start position:0% versus competitor B or alternatives to competitor<00:10:27.519><c> A,</c><00:10:27.920><c> you</c><00:10:28.160><c> can</c><00:10:28.320><c> use</c><00:10:28.560><c> that</c><00:10:28.800><c> traffic</c> 00:10:29.110 --> 00:10:29.120 align:start position:0% competitor A, you can use that traffic 00:10:29.120 --> 00:10:31.670 align:start position:0% competitor A, you can use that traffic to<00:10:29.440><c> drive</c><00:10:29.839><c> your</c><00:10:30.079><c> advantage.</c><00:10:30.880><c> Write</c><00:10:31.200><c> your</c><00:10:31.440><c> own</c> 00:10:31.670 --> 00:10:31.680 align:start position:0% to drive your advantage. Write your own 00:10:31.680 --> 00:10:34.230 align:start position:0% to drive your advantage. Write your own versions<00:10:32.079><c> of</c><00:10:32.240><c> the</c><00:10:32.480><c> comparison.</c><00:10:33.440><c> Include</c><00:10:34.000><c> your</c> 00:10:34.230 --> 00:10:34.240 align:start position:0% versions of the comparison. Include your 00:10:34.240 --> 00:10:36.550 align:start position:0% versions of the comparison. Include your brand.<00:10:34.959><c> Make</c><00:10:35.200><c> a</c><00:10:35.360><c> case</c><00:10:35.600><c> for</c><00:10:35.760><c> it,</c><00:10:35.920><c> a</c><00:10:36.079><c> truthful</c> 00:10:36.550 --> 00:10:36.560 align:start position:0% brand. Make a case for it, a truthful 00:10:36.560 --> 00:10:38.389 align:start position:0% brand. Make a case for it, a truthful case<00:10:36.800><c> for</c><00:10:36.959><c> it.</c><00:10:37.600><c> Even</c><00:10:37.760><c> if</c><00:10:37.920><c> you're</c><00:10:38.079><c> not</c><00:10:38.240><c> being</c> 00:10:38.389 --> 00:10:38.399 align:start position:0% case for it. Even if you're not being 00:10:38.399 --> 00:10:40.310 align:start position:0% case for it. Even if you're not being searched<00:10:38.720><c> yet,</c><00:10:39.040><c> you</c><00:10:39.200><c> can</c><00:10:39.360><c> still</c><00:10:39.600><c> show</c><00:10:39.760><c> up</c><00:10:39.920><c> as</c><00:10:40.079><c> a</c> 00:10:40.310 --> 00:10:40.320 align:start position:0% searched yet, you can still show up as a 00:10:40.320 --> 00:10:43.030 align:start position:0% searched yet, you can still show up as a result<00:10:40.880><c> next</c><00:10:41.120><c> to</c><00:10:41.360><c> brands</c><00:10:41.839><c> that</c><00:10:42.160><c> are.</c><00:10:42.800><c> That's</c> 00:10:43.030 --> 00:10:43.040 align:start position:0% result next to brands that are. That's 00:10:43.040 --> 00:10:44.790 align:start position:0% result next to brands that are. That's how<00:10:43.200><c> you</c><00:10:43.360><c> piggy</c><00:10:43.680><c> back</c><00:10:43.920><c> off</c><00:10:44.160><c> demand</c><00:10:44.480><c> that</c> 00:10:44.790 --> 00:10:44.800 align:start position:0% how you piggy back off demand that 00:10:44.800 --> 00:10:46.710 align:start position:0% how you piggy back off demand that already<00:10:45.040><c> exists</c><00:10:45.680><c> instead</c><00:10:46.000><c> of</c><00:10:46.240><c> trying</c><00:10:46.480><c> to</c> 00:10:46.710 --> 00:10:46.720 align:start position:0% already exists instead of trying to 00:10:46.720 --> 00:10:48.630 align:start position:0% already exists instead of trying to generate<00:10:47.120><c> your</c><00:10:47.360><c> own</c><00:10:47.519><c> from</c><00:10:47.760><c> scratch.</c><00:10:48.320><c> This</c><00:10:48.480><c> is</c> 00:10:48.630 --> 00:10:48.640 align:start position:0% generate your own from scratch. This is 00:10:48.640 --> 00:10:50.630 align:start position:0% generate your own from scratch. This is how<00:10:48.800><c> e-commerce</c><00:10:49.279><c> blogs</c><00:10:49.839><c> actually</c><00:10:50.160><c> move</c><00:10:50.399><c> the</c> 00:10:50.630 --> 00:10:50.640 align:start position:0% how e-commerce blogs actually move the 00:10:50.640 --> 00:10:53.110 align:start position:0% how e-commerce blogs actually move the needle<00:10:50.880><c> in</c><00:10:51.120><c> 2025.</c><00:10:52.079><c> Smart</c><00:10:52.480><c> content</c><00:10:52.880><c> that</c> 00:10:53.110 --> 00:10:53.120 align:start position:0% needle in 2025. Smart content that 00:10:53.120 --> 00:10:55.190 align:start position:0% needle in 2025. Smart content that captures<00:10:53.600><c> demand,</c><00:10:54.079><c> builds</c><00:10:54.480><c> authority,</c><00:10:54.959><c> and</c> 00:10:55.190 --> 00:10:55.200 align:start position:0% captures demand, builds authority, and 00:10:55.200 --> 00:10:57.590 align:start position:0% captures demand, builds authority, and drives<00:10:55.600><c> real</c><00:10:56.000><c> sales.</c><00:10:56.640><c> However,</c><00:10:57.120><c> even</c><00:10:57.360><c> the</c> 00:10:57.590 --> 00:10:57.600 align:start position:0% drives real sales. However, even the 00:10:57.600 --> 00:10:59.990 align:start position:0% drives real sales. However, even the best<00:10:57.839><c> blogs</c><00:10:58.399><c> just</c><00:10:58.720><c> won't</c><00:10:59.040><c> work</c><00:10:59.200><c> if</c><00:10:59.519><c> nobody</c> 00:10:59.990 --> 00:11:00.000 align:start position:0% best blogs just won't work if nobody 00:11:00.000 --> 00:11:01.910 align:start position:0% best blogs just won't work if nobody sees<00:11:00.240><c> them.</c><00:11:00.720><c> If</c><00:11:00.880><c> you</c><00:11:01.040><c> want</c><00:11:01.200><c> them</c><00:11:01.360><c> to</c><00:11:01.519><c> rank,</c> 00:11:01.910 --> 00:11:01.920 align:start position:0% sees them. If you want them to rank, 00:11:01.920 --> 00:11:03.750 align:start position:0% sees them. If you want them to rank, support<00:11:02.240><c> your</c><00:11:02.480><c> product</c><00:11:02.720><c> pages</c><00:11:03.200><c> and</c><00:11:03.440><c> actually</c> 00:11:03.750 --> 00:11:03.760 align:start position:0% support your product pages and actually 00:11:03.760 --> 00:11:06.550 align:start position:0% support your product pages and actually drive<00:11:04.079><c> sales.</c><00:11:04.640><c> They</c><00:11:04.880><c> need</c><00:11:05.120><c> to</c><00:11:05.360><c> be</c><00:11:05.760><c> connected.</c> 00:11:06.550 --> 00:11:06.560 align:start position:0% drive sales. They need to be connected. 00:11:06.560 --> 00:11:08.790 align:start position:0% drive sales. They need to be connected. So,<00:11:06.880><c> this</c><00:11:07.120><c> brings</c><00:11:07.279><c> us</c><00:11:07.440><c> to</c><00:11:07.600><c> hack</c><00:11:08.000><c> number</c><00:11:08.240><c> three,</c> 00:11:08.790 --> 00:11:08.800 align:start position:0% So, this brings us to hack number three, 00:11:08.800 --> 00:11:11.030 align:start position:0% So, this brings us to hack number three, internal<00:11:09.279><c> linking.</c><00:11:09.920><c> Internal</c><00:11:10.399><c> linking</c><00:11:10.800><c> is</c> 00:11:11.030 --> 00:11:11.040 align:start position:0% internal linking. Internal linking is 00:11:11.040 --> 00:11:13.110 align:start position:0% internal linking. Internal linking is one<00:11:11.279><c> of</c><00:11:11.279><c> the</c><00:11:11.519><c> most</c><00:11:11.680><c> overlooked</c><00:11:12.160><c> SEO</c><00:11:12.560><c> levers</c><00:11:12.959><c> in</c> 00:11:13.110 --> 00:11:13.120 align:start position:0% one of the most overlooked SEO levers in 00:11:13.120 --> 00:11:15.509 align:start position:0% one of the most overlooked SEO levers in e-commerce.<00:11:13.920><c> Most</c><00:11:14.240><c> store</c><00:11:14.480><c> owners</c><00:11:14.959><c> don't</c><00:11:15.200><c> even</c> 00:11:15.509 --> 00:11:15.519 align:start position:0% e-commerce. Most store owners don't even 00:11:15.519 --> 00:11:17.670 align:start position:0% e-commerce. Most store owners don't even know<00:11:15.760><c> about</c><00:11:16.000><c> it</c><00:11:16.399><c> or</c><00:11:16.720><c> they</c><00:11:16.880><c> just</c><00:11:17.040><c> massively</c> 00:11:17.670 --> 00:11:17.680 align:start position:0% know about it or they just massively 00:11:17.680 --> 00:11:19.670 align:start position:0% know about it or they just massively underestimate<00:11:18.399><c> the</c><00:11:18.640><c> impact.</c><00:11:19.279><c> But</c><00:11:19.440><c> done</c> 00:11:19.670 --> 00:11:19.680 align:start position:0% underestimate the impact. But done 00:11:19.680 --> 00:11:21.750 align:start position:0% underestimate the impact. But done right,<00:11:20.000><c> it</c><00:11:20.160><c> can</c><00:11:20.399><c> instantly</c><00:11:20.959><c> rank</c><00:11:21.279><c> your</c><00:11:21.440><c> site.</c> 00:11:21.750 --> 00:11:21.760 align:start position:0% right, it can instantly rank your site. 00:11:21.760 --> 00:11:23.110 align:start position:0% right, it can instantly rank your site. We're<00:11:22.000><c> not</c><00:11:22.160><c> talking</c><00:11:22.320><c> about</c><00:11:22.480><c> backlinks</c><00:11:22.880><c> here.</c> 00:11:23.110 --> 00:11:23.120 align:start position:0% We're not talking about backlinks here. 00:11:23.120 --> 00:11:24.150 align:start position:0% We're not talking about backlinks here. We're<00:11:23.279><c> talking</c><00:11:23.440><c> about</c><00:11:23.600><c> something</c><00:11:23.839><c> that</c><00:11:24.000><c> you</c> 00:11:24.150 --> 00:11:24.160 align:start position:0% We're talking about something that you 00:11:24.160 --> 00:11:26.310 align:start position:0% We're talking about something that you fully<00:11:24.560><c> control.</c><00:11:25.040><c> how</c><00:11:25.279><c> your</c><00:11:25.519><c> own</c><00:11:25.760><c> pages</c> 00:11:26.310 --> 00:11:26.320 align:start position:0% fully control. how your own pages 00:11:26.320 --> 00:11:28.710 align:start position:0% fully control. how your own pages connect<00:11:26.959><c> between</c><00:11:27.360><c> each</c><00:11:27.600><c> other.</c><00:11:28.240><c> Internal</c> 00:11:28.710 --> 00:11:28.720 align:start position:0% connect between each other. Internal 00:11:28.720 --> 00:11:30.550 align:start position:0% connect between each other. Internal links<00:11:29.120><c> help</c><00:11:29.440><c> Google</c><00:11:29.760><c> crawl</c><00:11:30.079><c> your</c><00:11:30.320><c> site</c> 00:11:30.550 --> 00:11:30.560 align:start position:0% links help Google crawl your site 00:11:30.560 --> 00:11:33.430 align:start position:0% links help Google crawl your site faster.<00:11:31.440><c> They</c><00:11:31.839><c> distribute</c><00:11:32.480><c> SEO</c><00:11:32.959><c> value</c><00:11:33.200><c> to</c> 00:11:33.430 --> 00:11:33.440 align:start position:0% faster. They distribute SEO value to 00:11:33.440 --> 00:11:36.069 align:start position:0% faster. They distribute SEO value to your<00:11:33.680><c> most</c><00:11:33.920><c> important</c><00:11:34.320><c> pages</c><00:11:35.120><c> and</c><00:11:35.519><c> they</c><00:11:35.839><c> tell</c> 00:11:36.069 --> 00:11:36.079 align:start position:0% your most important pages and they tell 00:11:36.079 --> 00:11:38.230 align:start position:0% your most important pages and they tell Google<00:11:36.560><c> which</c><00:11:36.800><c> pages</c><00:11:37.360><c> matter</c><00:11:37.680><c> the</c><00:11:37.920><c> most</c><00:11:38.079><c> so</c> 00:11:38.230 --> 00:11:38.240 align:start position:0% Google which pages matter the most so 00:11:38.240 --> 00:11:40.069 align:start position:0% Google which pages matter the most so they<00:11:38.480><c> rank</c><00:11:38.720><c> higher.</c><00:11:39.120><c> So,</c><00:11:39.360><c> here's</c><00:11:39.519><c> what</c><00:11:39.760><c> poor</c> 00:11:40.069 --> 00:11:40.079 align:start position:0% they rank higher. So, here's what poor 00:11:40.079 --> 00:11:41.829 align:start position:0% they rank higher. So, here's what poor internal<00:11:40.560><c> linking</c><00:11:41.040><c> usually</c><00:11:41.360><c> looks</c><00:11:41.600><c> like.</c> 00:11:41.829 --> 00:11:41.839 align:start position:0% internal linking usually looks like. 00:11:41.839 --> 00:11:44.150 align:start position:0% internal linking usually looks like. Random<00:11:42.240><c> blog</c><00:11:42.399><c> posts</c><00:11:42.720><c> with</c><00:11:42.959><c> no</c><00:11:43.200><c> structure,</c> 00:11:44.150 --> 00:11:44.160 align:start position:0% Random blog posts with no structure, 00:11:44.160 --> 00:11:46.310 align:start position:0% Random blog posts with no structure, product<00:11:44.480><c> pages</c><00:11:44.800><c> that</c><00:11:45.040><c> never</c><00:11:45.279><c> get</c><00:11:45.519><c> linked</c><00:11:45.760><c> to,</c> 00:11:46.310 --> 00:11:46.320 align:start position:0% product pages that never get linked to, 00:11:46.320 --> 00:11:48.389 align:start position:0% product pages that never get linked to, and<00:11:46.560><c> a</c><00:11:46.800><c> few</c><00:11:46.959><c> scattered</c><00:11:47.360><c> links</c><00:11:47.680><c> in</c><00:11:47.839><c> your</c><00:11:48.079><c> footer</c> 00:11:48.389 --> 00:11:48.399 align:start position:0% and a few scattered links in your footer 00:11:48.399 --> 00:11:50.470 align:start position:0% and a few scattered links in your footer or<00:11:48.640><c> header</c><00:11:49.040><c> and</c><00:11:49.279><c> that's</c><00:11:49.440><c> it.</c><00:11:49.839><c> But</c><00:11:50.000><c> the</c><00:11:50.240><c> brands</c> 00:11:50.470 --> 00:11:50.480 align:start position:0% or header and that's it. But the brands 00:11:50.480 --> 00:11:52.790 align:start position:0% or header and that's it. But the brands that<00:11:50.640><c> are</c><00:11:50.800><c> winning</c><00:11:50.959><c> at</c><00:11:51.200><c> SEO</c><00:11:51.920><c> have</c><00:11:52.160><c> an</c><00:11:52.480><c> actual</c> 00:11:52.790 --> 00:11:52.800 align:start position:0% that are winning at SEO have an actual 00:11:52.800 --> 00:11:54.790 align:start position:0% that are winning at SEO have an actual system.<00:11:53.279><c> It</c><00:11:53.519><c> starts</c><00:11:53.680><c> with</c><00:11:53.920><c> content.</c><00:11:54.480><c> Top</c> 00:11:54.790 --> 00:11:54.800 align:start position:0% system. It starts with content. Top 00:11:54.800 --> 00:11:56.790 align:start position:0% system. It starts with content. Top ofunnel<00:11:55.200><c> and</c><00:11:55.360><c> middle</c><00:11:55.680><c> of</c><00:11:55.920><c> funnel</c><00:11:56.160><c> blogs</c><00:11:56.560><c> are</c> 00:11:56.790 --> 00:11:56.800 align:start position:0% ofunnel and middle of funnel blogs are 00:11:56.800 --> 00:11:58.630 align:start position:0% ofunnel and middle of funnel blogs are written<00:11:57.040><c> with</c><00:11:57.200><c> the</c><00:11:57.360><c> intent</c><00:11:57.600><c> of</c><00:11:57.760><c> linking</c><00:11:58.240><c> into</c> 00:11:58.630 --> 00:11:58.640 align:start position:0% written with the intent of linking into 00:11:58.640 --> 00:12:00.949 align:start position:0% written with the intent of linking into your<00:11:58.880><c> core</c><00:11:59.200><c> collection</c><00:11:59.600><c> pages.</c><00:12:00.640><c> Those</c> 00:12:00.949 --> 00:12:00.959 align:start position:0% your core collection pages. Those 00:12:00.959 --> 00:12:03.030 align:start position:0% your core collection pages. Those collection<00:12:01.360><c> pages</c><00:12:01.760><c> are</c><00:12:01.920><c> what</c><00:12:02.160><c> we</c><00:12:02.320><c> call</c><00:12:02.640><c> money</c> 00:12:03.030 --> 00:12:03.040 align:start position:0% collection pages are what we call money 00:12:03.040 --> 00:12:05.350 align:start position:0% collection pages are what we call money pages.<00:12:03.920><c> And</c><00:12:04.240><c> this</c><00:12:04.399><c> is</c><00:12:04.560><c> where</c><00:12:04.720><c> the</c><00:12:04.880><c> conversion</c> 00:12:05.350 --> 00:12:05.360 align:start position:0% pages. And this is where the conversion 00:12:05.360 --> 00:12:07.910 align:start position:0% pages. And this is where the conversion happens.<00:12:06.240><c> Every</c><00:12:06.639><c> blog</c><00:12:07.120><c> should</c><00:12:07.360><c> be</c><00:12:07.519><c> written</c> 00:12:07.910 --> 00:12:07.920 align:start position:0% happens. Every blog should be written 00:12:07.920 --> 00:12:10.230 align:start position:0% happens. Every blog should be written with<00:12:08.160><c> this</c><00:12:08.399><c> flow</c><00:12:08.720><c> in</c><00:12:08.959><c> mind.</c><00:12:09.360><c> Link</c><00:12:09.680><c> to</c><00:12:09.920><c> your</c> 00:12:10.230 --> 00:12:10.240 align:start position:0% with this flow in mind. Link to your 00:12:10.240 --> 00:12:13.110 align:start position:0% with this flow in mind. Link to your money<00:12:10.560><c> pages</c><00:12:11.040><c> in</c><00:12:11.279><c> the</c><00:12:11.440><c> first</c><00:12:11.839><c> 100</c><00:12:12.240><c> to</c><00:12:12.639><c> 200</c> 00:12:13.110 --> 00:12:13.120 align:start position:0% money pages in the first 100 to 200 00:12:13.120 --> 00:12:16.230 align:start position:0% money pages in the first 100 to 200 words.<00:12:13.920><c> Add</c><00:12:14.320><c> three</c><00:12:14.560><c> to</c><00:12:14.800><c> five</c><00:12:15.120><c> internal</c><00:12:15.680><c> links</c> 00:12:16.230 --> 00:12:16.240 align:start position:0% words. Add three to five internal links 00:12:16.240 --> 00:12:19.430 align:start position:0% words. Add three to five internal links to<00:12:16.639><c> related</c><00:12:17.200><c> blogs</c><00:12:18.000><c> later</c><00:12:18.320><c> in</c><00:12:18.560><c> the</c><00:12:18.720><c> article.</c> 00:12:19.430 --> 00:12:19.440 align:start position:0% to related blogs later in the article. 00:12:19.440 --> 00:12:21.750 align:start position:0% to related blogs later in the article. This<00:12:19.680><c> does</c><00:12:20.000><c> two</c><00:12:20.320><c> things.</c><00:12:20.800><c> First,</c><00:12:21.200><c> it</c><00:12:21.440><c> pushes</c> 00:12:21.750 --> 00:12:21.760 align:start position:0% This does two things. First, it pushes 00:12:21.760 --> 00:12:23.509 align:start position:0% This does two things. First, it pushes the<00:12:22.000><c> authority</c><00:12:22.320><c> to</c><00:12:22.480><c> the</c><00:12:22.639><c> key</c><00:12:22.880><c> pages</c><00:12:23.200><c> so</c><00:12:23.360><c> they</c> 00:12:23.509 --> 00:12:23.519 align:start position:0% the authority to the key pages so they 00:12:23.519 --> 00:12:25.750 align:start position:0% the authority to the key pages so they rank<00:12:23.760><c> higher.</c><00:12:24.240><c> And</c><00:12:24.480><c> secondly,</c><00:12:25.200><c> it</c><00:12:25.519><c> keeps</c> 00:12:25.750 --> 00:12:25.760 align:start position:0% rank higher. And secondly, it keeps 00:12:25.760 --> 00:12:27.990 align:start position:0% rank higher. And secondly, it keeps people<00:12:26.079><c> on</c><00:12:26.320><c> your</c><00:12:26.560><c> site</c><00:12:26.800><c> longer,</c><00:12:27.440><c> moving</c><00:12:27.760><c> them</c> 00:12:27.990 --> 00:12:28.000 align:start position:0% people on your site longer, moving them 00:12:28.000 --> 00:12:29.750 align:start position:0% people on your site longer, moving them towards<00:12:28.399><c> the</c><00:12:28.639><c> purchase.</c><00:12:29.279><c> And</c><00:12:29.440><c> it</c><00:12:29.600><c> doesn't</c> 00:12:29.750 --> 00:12:29.760 align:start position:0% towards the purchase. And it doesn't 00:12:29.760 --> 00:12:31.990 align:start position:0% towards the purchase. And it doesn't stop<00:12:30.000><c> at</c><00:12:30.240><c> blogs</c><00:12:30.639><c> either.</c><00:12:31.120><c> You</c><00:12:31.360><c> should</c><00:12:31.680><c> build</c> 00:12:31.990 --> 00:12:32.000 align:start position:0% stop at blogs either. You should build 00:12:32.000 --> 00:12:34.150 align:start position:0% stop at blogs either. You should build links<00:12:32.399><c> between</c><00:12:32.720><c> collections</c><00:12:33.360><c> from</c><00:12:33.760><c> general</c> 00:12:34.150 --> 00:12:34.160 align:start position:0% links between collections from general 00:12:34.160 --> 00:12:36.710 align:start position:0% links between collections from general to<00:12:34.560><c> specific.</c><00:12:35.279><c> For</c><00:12:35.279><c> example,</c><00:12:36.000><c> if</c><00:12:36.399><c> someone</c> 00:12:36.710 --> 00:12:36.720 align:start position:0% to specific. For example, if someone 00:12:36.720 --> 00:12:38.389 align:start position:0% to specific. For example, if someone lands<00:12:36.959><c> on</c><00:12:37.120><c> your</c><00:12:37.440><c> collagen</c><00:12:37.920><c> supplements</c> 00:12:38.389 --> 00:12:38.399 align:start position:0% lands on your collagen supplements 00:12:38.399 --> 00:12:41.430 align:start position:0% lands on your collagen supplements collection<00:12:38.880><c> page,</c><00:12:39.440><c> link</c><00:12:39.839><c> to</c><00:12:40.079><c> a</c><00:12:40.320><c> subolction</c> 00:12:41.430 --> 00:12:41.440 align:start position:0% collection page, link to a subolction 00:12:41.440 --> 00:12:43.509 align:start position:0% collection page, link to a subolction like<00:12:41.839><c> hair</c><00:12:42.079><c> loss</c><00:12:42.399><c> collagen</c><00:12:42.880><c> for</c><00:12:43.120><c> women.</c> 00:12:43.509 --> 00:12:43.519 align:start position:0% like hair loss collagen for women. 00:12:43.519 --> 00:12:44.790 align:start position:0% like hair loss collagen for women. You're<00:12:43.760><c> not</c><00:12:43.839><c> just</c><00:12:44.000><c> helping</c><00:12:44.399><c> Google</c> 00:12:44.790 --> 00:12:44.800 align:start position:0% You're not just helping Google 00:12:44.800 --> 00:12:46.150 align:start position:0% You're not just helping Google understand<00:12:45.120><c> your</c><00:12:45.360><c> structure.</c><00:12:45.920><c> You're</c> 00:12:46.150 --> 00:12:46.160 align:start position:0% understand your structure. You're 00:12:46.160 --> 00:12:48.150 align:start position:0% understand your structure. You're nudging<00:12:46.560><c> users</c><00:12:46.959><c> closer</c><00:12:47.279><c> to</c><00:12:47.600><c> the</c><00:12:47.760><c> exact</c><00:12:48.000><c> thing</c> 00:12:48.150 --> 00:12:48.160 align:start position:0% nudging users closer to the exact thing 00:12:48.160 --> 00:12:50.470 align:start position:0% nudging users closer to the exact thing that<00:12:48.399><c> they</c><00:12:48.639><c> actually</c><00:12:49.040><c> want.</c><00:12:49.519><c> And</c><00:12:49.760><c> this</c><00:12:50.079><c> stuff</c> 00:12:50.470 --> 00:12:50.480 align:start position:0% that they actually want. And this stuff 00:12:50.480 --> 00:12:52.870 align:start position:0% that they actually want. And this stuff compounds<00:12:51.360><c> because</c><00:12:51.760><c> most</c><00:12:52.079><c> backlinks</c><00:12:52.639><c> point</c> 00:12:52.870 --> 00:12:52.880 align:start position:0% compounds because most backlinks point 00:12:52.880 --> 00:12:55.350 align:start position:0% compounds because most backlinks point to<00:12:53.040><c> your</c><00:12:53.200><c> homepage</c><00:12:53.680><c> or</c><00:12:54.000><c> blog</c><00:12:54.240><c> post,</c><00:12:54.880><c> not</c><00:12:55.120><c> your</c> 00:12:55.350 --> 00:12:55.360 align:start position:0% to your homepage or blog post, not your 00:12:55.360 --> 00:12:57.590 align:start position:0% to your homepage or blog post, not your product<00:12:55.680><c> pages.</c><00:12:56.320><c> Internal</c><00:12:56.880><c> links</c><00:12:57.120><c> are</c><00:12:57.279><c> what</c> 00:12:57.590 --> 00:12:57.600 align:start position:0% product pages. Internal links are what 00:12:57.600 --> 00:13:00.230 align:start position:0% product pages. Internal links are what transfer<00:12:58.079><c> the</c><00:12:58.320><c> value</c><00:12:58.720><c> where</c><00:12:59.040><c> it</c><00:12:59.200><c> counts.</c><00:12:59.920><c> So,</c> 00:13:00.230 --> 00:13:00.240 align:start position:0% transfer the value where it counts. So, 00:13:00.240 --> 00:13:02.150 align:start position:0% transfer the value where it counts. So, how<00:13:00.399><c> do</c><00:13:00.480><c> we</c><00:13:00.639><c> apply</c><00:13:00.959><c> this?</c><00:13:01.440><c> First,</c><00:13:01.680><c> you</c><00:13:01.920><c> want</c><00:13:02.000><c> to</c> 00:13:02.150 --> 00:13:02.160 align:start position:0% how do we apply this? First, you want to 00:13:02.160 --> 00:13:04.230 align:start position:0% how do we apply this? First, you want to pick<00:13:02.399><c> your</c><00:13:02.639><c> top</c><00:13:03.040><c> two</c><00:13:03.279><c> to</c><00:13:03.600><c> three</c><00:13:03.839><c> highest</c> 00:13:04.230 --> 00:13:04.240 align:start position:0% pick your top two to three highest 00:13:04.240 --> 00:13:06.230 align:start position:0% pick your top two to three highest traffic<00:13:04.560><c> blog</c><00:13:04.880><c> posts.</c><00:13:05.200><c> Add</c><00:13:05.440><c> a</c><00:13:05.680><c> clean,</c> 00:13:06.230 --> 00:13:06.240 align:start position:0% traffic blog posts. Add a clean, 00:13:06.240 --> 00:13:08.550 align:start position:0% traffic blog posts. Add a clean, relevant<00:13:06.720><c> link</c><00:13:07.120><c> from</c><00:13:07.360><c> each</c><00:13:07.600><c> of</c><00:13:07.760><c> them</c><00:13:08.079><c> to</c><00:13:08.320><c> your</c> 00:13:08.550 --> 00:13:08.560 align:start position:0% relevant link from each of them to your 00:13:08.560 --> 00:13:10.870 align:start position:0% relevant link from each of them to your bestselling<00:13:09.279><c> collection</c><00:13:09.760><c> or</c><00:13:10.079><c> product</c><00:13:10.399><c> page.</c> 00:13:10.870 --> 00:13:10.880 align:start position:0% bestselling collection or product page. 00:13:10.880 --> 00:13:12.710 align:start position:0% bestselling collection or product page. Then<00:13:11.120><c> use</c><00:13:11.440><c> anchor</c><00:13:11.760><c> text</c><00:13:12.000><c> that</c><00:13:12.320><c> clearly</c> 00:13:12.710 --> 00:13:12.720 align:start position:0% Then use anchor text that clearly 00:13:12.720 --> 00:13:14.949 align:start position:0% Then use anchor text that clearly describes<00:13:13.200><c> what</c><00:13:13.519><c> the</c><00:13:13.680><c> user</c><00:13:14.000><c> is</c><00:13:14.160><c> clicking</c><00:13:14.480><c> to.</c> 00:13:14.949 --> 00:13:14.959 align:start position:0% describes what the user is clicking to. 00:13:14.959 --> 00:13:17.509 align:start position:0% describes what the user is clicking to. Not<00:13:15.360><c> click</c><00:13:15.760><c> here,</c><00:13:16.399><c> not</c><00:13:16.560><c> your</c><00:13:16.800><c> brand</c><00:13:17.040><c> name,</c> 00:13:17.509 --> 00:13:17.519 align:start position:0% Not click here, not your brand name, 00:13:17.519 --> 00:13:20.310 align:start position:0% Not click here, not your brand name, just<00:13:17.920><c> two</c><00:13:18.160><c> to</c><00:13:18.399><c> four</c><00:13:18.639><c> words</c><00:13:19.200><c> that</c><00:13:19.519><c> match</c><00:13:19.920><c> the</c> 00:13:20.310 --> 00:13:20.320 align:start position:0% just two to four words that match the 00:13:20.320 --> 00:13:22.230 align:start position:0% just two to four words that match the product.<00:13:20.800><c> Then</c><00:13:21.120><c> go</c><00:13:21.279><c> to</c><00:13:21.440><c> the</c><00:13:21.600><c> same</c><00:13:21.839><c> collection</c> 00:13:22.230 --> 00:13:22.240 align:start position:0% product. Then go to the same collection 00:13:22.240 --> 00:13:24.310 align:start position:0% product. Then go to the same collection page<00:13:22.560><c> and</c><00:13:22.880><c> link</c><00:13:23.200><c> down</c><00:13:23.519><c> into</c><00:13:23.839><c> your</c><00:13:24.079><c> more</c> 00:13:24.310 --> 00:13:24.320 align:start position:0% page and link down into your more 00:13:24.320 --> 00:13:27.190 align:start position:0% page and link down into your more specific<00:13:25.120><c> subolctions.</c><00:13:26.320><c> Repeat</c><00:13:26.639><c> this</c><00:13:26.880><c> until</c> 00:13:27.190 --> 00:13:27.200 align:start position:0% specific subolctions. Repeat this until 00:13:27.200 --> 00:13:29.590 align:start position:0% specific subolctions. Repeat this until your<00:13:27.519><c> entire</c><00:13:28.000><c> site</c><00:13:28.320><c> is</c><00:13:28.480><c> like</c><00:13:28.639><c> a</c><00:13:28.880><c> connected</c> 00:13:29.590 --> 00:13:29.600 align:start position:0% your entire site is like a connected 00:13:29.600 --> 00:13:31.829 align:start position:0% your entire site is like a connected spiderweb.<00:13:30.320><c> That's</c><00:13:30.560><c> how</c><00:13:30.720><c> you</c><00:13:30.880><c> build</c><00:13:31.279><c> internal</c> 00:13:31.829 --> 00:13:31.839 align:start position:0% spiderweb. That's how you build internal 00:13:31.839 --> 00:13:34.150 align:start position:0% spiderweb. That's how you build internal authority.<00:13:32.720><c> That's</c><00:13:32.880><c> how</c><00:13:33.120><c> you</c><00:13:33.279><c> help</c><00:13:33.600><c> pages</c> 00:13:34.150 --> 00:13:34.160 align:start position:0% authority. That's how you help pages 00:13:34.160 --> 00:13:36.470 align:start position:0% authority. That's how you help pages rank<00:13:34.560><c> faster.</c><00:13:35.279><c> And</c><00:13:35.440><c> the</c><00:13:35.600><c> best</c><00:13:35.760><c> part</c><00:13:36.000><c> is</c><00:13:36.320><c> this</c> 00:13:36.470 --> 00:13:36.480 align:start position:0% rank faster. And the best part is this 00:13:36.480 --> 00:13:39.030 align:start position:0% rank faster. And the best part is this is<00:13:36.720><c> all</c><00:13:37.040><c> free.</c><00:13:37.680><c> takes</c><00:13:38.000><c> 10</c><00:13:38.240><c> seconds</c><00:13:38.480><c> per</c><00:13:38.720><c> link</c> 00:13:39.030 --> 00:13:39.040 align:start position:0% is all free. takes 10 seconds per link 00:13:39.040 --> 00:13:41.430 align:start position:0% is all free. takes 10 seconds per link and<00:13:39.279><c> can</c><00:13:39.440><c> make</c><00:13:39.600><c> the</c><00:13:39.760><c> difference</c><00:13:40.079><c> between</c><00:13:40.959><c> $100</c> 00:13:41.430 --> 00:13:41.440 align:start position:0% and can make the difference between $100 00:13:41.440 --> 00:13:43.990 align:start position:0% and can make the difference between $100 a<00:13:41.600><c> month</c><00:13:41.760><c> or</c><00:13:42.160><c> $1,000</c><00:13:42.959><c> a</c><00:13:43.120><c> month.</c><00:13:43.519><c> But</c><00:13:43.600><c> even</c><00:13:43.839><c> if</c> 00:13:43.990 --> 00:13:44.000 align:start position:0% a month or $1,000 a month. But even if 00:13:44.000 --> 00:13:45.829 align:start position:0% a month or $1,000 a month. But even if your<00:13:44.160><c> internal</c><00:13:44.639><c> linking</c><00:13:45.040><c> is</c><00:13:45.279><c> perfect,</c> 00:13:45.829 --> 00:13:45.839 align:start position:0% your internal linking is perfect, 00:13:45.839 --> 00:13:47.750 align:start position:0% your internal linking is perfect, there's<00:13:46.079><c> one</c><00:13:46.320><c> big</c><00:13:46.639><c> shift</c><00:13:46.959><c> happening</c><00:13:47.440><c> in</c> 00:13:47.750 --> 00:13:47.760 align:start position:0% there's one big shift happening in 00:13:47.760 --> 00:13:49.750 align:start position:0% there's one big shift happening in search<00:13:48.160><c> that</c><00:13:48.560><c> most</c><00:13:48.800><c> brands</c><00:13:49.200><c> still</c><00:13:49.440><c> aren't</c> 00:13:49.750 --> 00:13:49.760 align:start position:0% search that most brands still aren't 00:13:49.760 --> 00:13:52.230 align:start position:0% search that most brands still aren't ready<00:13:49.920><c> for</c><00:13:50.480><c> and</c><00:13:50.720><c> it's</c><00:13:51.040><c> already</c><00:13:51.360><c> changing</c><00:13:52.000><c> what</c> 00:13:52.230 --> 00:13:52.240 align:start position:0% ready for and it's already changing what 00:13:52.240 --> 00:13:54.470 align:start position:0% ready for and it's already changing what shows<00:13:52.560><c> up</c><00:13:52.720><c> on</c><00:13:52.959><c> Google.</c><00:13:53.519><c> So</c><00:13:53.760><c> this</c><00:13:54.000><c> brings</c><00:13:54.160><c> us</c><00:13:54.320><c> to</c> 00:13:54.470 --> 00:13:54.480 align:start position:0% shows up on Google. So this brings us to 00:13:54.480 --> 00:13:56.150 align:start position:0% shows up on Google. So this brings us to hack<00:13:54.720><c> number</c><00:13:54.959><c> four.</c><00:13:55.279><c> Get</c><00:13:55.440><c> ahead</c><00:13:55.839><c> of</c> 00:13:56.150 --> 00:13:56.160 align:start position:0% hack number four. Get ahead of 00:13:56.160 --> 00:13:59.590 align:start position:0% hack number four. Get ahead of generative<00:13:57.199><c> search</c><00:13:57.760><c> or</c><00:13:58.079><c> also</c><00:13:58.399><c> known</c><00:13:58.639><c> as</c><00:13:58.959><c> geo.</c> 00:13:59.590 --> 00:13:59.600 align:start position:0% generative search or also known as geo. 00:13:59.600 --> 00:14:01.990 align:start position:0% generative search or also known as geo. Gio<00:14:00.079><c> is</c><00:14:00.480><c> how</c><00:14:00.639><c> to</c><00:14:00.880><c> get</c><00:14:01.040><c> your</c><00:14:01.199><c> brand</c><00:14:01.519><c> cited</c> 00:14:01.990 --> 00:14:02.000 align:start position:0% Gio is how to get your brand cited 00:14:02.000 --> 00:14:05.350 align:start position:0% Gio is how to get your brand cited inside<00:14:02.480><c> AI</c><00:14:02.880><c> powered</c><00:14:03.199><c> search</c><00:14:03.519><c> tools</c><00:14:04.000><c> like</c><00:14:04.639><c> GPT</c> 00:14:05.350 --> 00:14:05.360 align:start position:0% inside AI powered search tools like GPT 00:14:05.360 --> 00:14:08.310 align:start position:0% inside AI powered search tools like GPT perlexity,<00:14:06.320><c> Google's</c><00:14:06.639><c> new</c><00:14:07.120><c> AI</c><00:14:07.519><c> overviews,</c> 00:14:08.310 --> 00:14:08.320 align:start position:0% perlexity, Google's new AI overviews, 00:14:08.320 --> 00:14:10.310 align:start position:0% perlexity, Google's new AI overviews, all<00:14:08.480><c> of</c><00:14:08.639><c> that</c><00:14:08.800><c> kind</c><00:14:08.959><c> of</c><00:14:09.120><c> stuff.</c><00:14:09.600><c> This</c><00:14:09.760><c> is</c><00:14:10.000><c> the</c> 00:14:10.310 --> 00:14:10.320 align:start position:0% all of that kind of stuff. This is the 00:14:10.320 --> 00:14:11.750 align:start position:0% all of that kind of stuff. This is the future<00:14:10.560><c> of</c><00:14:10.800><c> search</c><00:14:11.040><c> and</c><00:14:11.279><c> it's</c><00:14:11.519><c> already</c> 00:14:11.750 --> 00:14:11.760 align:start position:0% future of search and it's already 00:14:11.760 --> 00:14:14.150 align:start position:0% future of search and it's already happening.<00:14:12.399><c> Instead</c><00:14:12.720><c> of</c><00:14:12.959><c> 10</c><00:14:13.279><c> blue</c><00:14:13.519><c> links,</c> 00:14:14.150 --> 00:14:14.160 align:start position:0% happening. Instead of 10 blue links, 00:14:14.160 --> 00:14:16.629 align:start position:0% happening. Instead of 10 blue links, users<00:14:14.639><c> are</c><00:14:15.040><c> getting</c><00:14:15.360><c> answers</c><00:14:15.839><c> directly</c><00:14:16.320><c> from</c> 00:14:16.629 --> 00:14:16.639 align:start position:0% users are getting answers directly from 00:14:16.639 --> 00:14:19.590 align:start position:0% users are getting answers directly from Google.<00:14:17.440><c> AI</c><00:14:17.839><c> tools</c><00:14:18.240><c> pull</c><00:14:18.560><c> from</c><00:14:19.120><c> multiple</c> 00:14:19.590 --> 00:14:19.600 align:start position:0% Google. AI tools pull from multiple 00:14:19.600 --> 00:14:21.670 align:start position:0% Google. AI tools pull from multiple sources<00:14:20.000><c> and</c><00:14:20.320><c> summarize</c><00:14:20.800><c> them</c><00:14:20.959><c> into</c><00:14:21.360><c> single</c> 00:14:21.670 --> 00:14:21.680 align:start position:0% sources and summarize them into single 00:14:21.680 --> 00:14:24.069 align:start position:0% sources and summarize them into single blocks.<00:14:22.480><c> That</c><00:14:22.720><c> means</c><00:14:22.880><c> that</c><00:14:23.199><c> if</c><00:14:23.440><c> you're</c><00:14:23.680><c> not</c><00:14:23.839><c> in</c> 00:14:24.069 --> 00:14:24.079 align:start position:0% blocks. That means that if you're not in 00:14:24.079 --> 00:14:26.389 align:start position:0% blocks. That means that if you're not in that<00:14:24.320><c> summary,</c><00:14:24.800><c> you</c><00:14:24.959><c> may</c><00:14:25.120><c> as</c><00:14:25.279><c> well</c><00:14:25.519><c> not</c><00:14:25.760><c> exist.</c> 00:14:26.389 --> 00:14:26.399 align:start position:0% that summary, you may as well not exist. 00:14:26.399 --> 00:14:30.389 align:start position:0% that summary, you may as well not exist. We<00:14:26.639><c> looked</c><00:14:26.880><c> at</c><00:14:27.120><c> a</c><00:14:27.360><c> study</c><00:14:27.600><c> with</c><00:14:27.839><c> over</c><00:14:28.399><c> 768,000</c> 00:14:30.389 --> 00:14:30.399 align:start position:0% We looked at a study with over 768,000 00:14:30.399 --> 00:14:33.110 align:start position:0% We looked at a study with over 768,000 AI<00:14:30.800><c> citations.</c><00:14:31.839><c> More</c><00:14:32.079><c> than</c><00:14:32.240><c> half</c><00:14:32.480><c> of</c><00:14:32.720><c> all</c><00:14:32.880><c> the</c> 00:14:33.110 --> 00:14:33.120 align:start position:0% AI citations. More than half of all the 00:14:33.120 --> 00:14:35.750 align:start position:0% AI citations. More than half of all the content<00:14:33.440><c> that</c><00:14:33.680><c> the</c><00:14:33.839><c> AI</c><00:14:34.240><c> tools</c><00:14:34.959><c> cited</c><00:14:35.519><c> came</c> 00:14:35.750 --> 00:14:35.760 align:start position:0% content that the AI tools cited came 00:14:35.760 --> 00:14:38.310 align:start position:0% content that the AI tools cited came from<00:14:36.079><c> product</c><00:14:36.399><c> pages,</c><00:14:37.199><c> comparisonstyle</c> 00:14:38.310 --> 00:14:38.320 align:start position:0% from product pages, comparisonstyle 00:14:38.320 --> 00:14:40.790 align:start position:0% from product pages, comparisonstyle content,<00:14:39.040><c> and</c><00:14:39.279><c> buying</c><00:14:39.680><c> guides,</c><00:14:40.240><c> not</c><00:14:40.480><c> blogs</c> 00:14:40.790 --> 00:14:40.800 align:start position:0% content, and buying guides, not blogs 00:14:40.800 --> 00:14:42.790 align:start position:0% content, and buying guides, not blogs that<00:14:41.040><c> a</c><00:14:41.199><c> lot</c><00:14:41.279><c> of</c><00:14:41.360><c> people</c><00:14:41.519><c> are</c><00:14:41.760><c> doing,</c><00:14:42.240><c> not</c><00:14:42.480><c> news</c> 00:14:42.790 --> 00:14:42.800 align:start position:0% that a lot of people are doing, not news 00:14:42.800 --> 00:14:44.629 align:start position:0% that a lot of people are doing, not news articles,<00:14:43.440><c> and</c><00:14:43.760><c> definitely</c><00:14:44.160><c> not</c><00:14:44.399><c> your</c> 00:14:44.629 --> 00:14:44.639 align:start position:0% articles, and definitely not your 00:14:44.639 --> 00:14:47.350 align:start position:0% articles, and definitely not your homepage.<00:14:45.440><c> So,</c><00:14:45.839><c> how</c><00:14:46.000><c> do</c><00:14:46.079><c> we</c><00:14:46.240><c> show</c><00:14:46.399><c> up?</c><00:14:46.880><c> The</c><00:14:47.120><c> key</c> 00:14:47.350 --> 00:14:47.360 align:start position:0% homepage. So, how do we show up? The key 00:14:47.360 --> 00:14:50.150 align:start position:0% homepage. So, how do we show up? The key is<00:14:47.680><c> specificity.</c><00:14:48.639><c> AI</c><00:14:49.040><c> tools</c><00:14:49.360><c> want</c><00:14:49.519><c> to</c><00:14:49.760><c> site</c> 00:14:50.150 --> 00:14:50.160 align:start position:0% is specificity. AI tools want to site 00:14:50.160 --> 00:14:52.550 align:start position:0% is specificity. AI tools want to site content<00:14:50.560><c> that</c><00:14:50.880><c> directly</c><00:14:51.360><c> answers</c><00:14:51.760><c> a</c><00:14:52.000><c> specific</c> 00:14:52.550 --> 00:14:52.560 align:start position:0% content that directly answers a specific 00:14:52.560 --> 00:14:54.790 align:start position:0% content that directly answers a specific user's<00:14:53.040><c> question.</c><00:14:53.519><c> So</c><00:14:53.760><c> instead</c><00:14:54.160><c> of</c><00:14:54.480><c> one</c> 00:14:54.790 --> 00:14:54.800 align:start position:0% user's question. So instead of one 00:14:54.800 --> 00:14:56.550 align:start position:0% user's question. So instead of one sunscreen's<00:14:55.440><c> collection,</c><00:14:55.920><c> you</c><00:14:56.079><c> split</c><00:14:56.320><c> it</c><00:14:56.399><c> out</c> 00:14:56.550 --> 00:14:56.560 align:start position:0% sunscreen's collection, you split it out 00:14:56.560 --> 00:14:58.710 align:start position:0% sunscreen's collection, you split it out into<00:14:57.040><c> multiple</c><00:14:57.519><c> as</c><00:14:57.760><c> I've</c><00:14:58.000><c> talked</c><00:14:58.160><c> about</c><00:14:58.480><c> like</c> 00:14:58.710 --> 00:14:58.720 align:start position:0% into multiple as I've talked about like 00:14:58.720 --> 00:15:00.949 align:start position:0% into multiple as I've talked about like mineral<00:14:59.120><c> sunscreen</c><00:14:59.519><c> for</c><00:14:59.760><c> sensitive</c><00:15:00.160><c> skin</c><00:15:00.560><c> or</c> 00:15:00.949 --> 00:15:00.959 align:start position:0% mineral sunscreen for sensitive skin or 00:15:00.959 --> 00:15:03.670 align:start position:0% mineral sunscreen for sensitive skin or mineral<00:15:01.360><c> sunscreen</c><00:15:01.920><c> for</c><00:15:02.320><c> dry</c><00:15:02.720><c> skin.</c><00:15:03.279><c> Each</c><00:15:03.519><c> one</c> 00:15:03.670 --> 00:15:03.680 align:start position:0% mineral sunscreen for dry skin. Each one 00:15:03.680 --> 00:15:05.670 align:start position:0% mineral sunscreen for dry skin. Each one can<00:15:03.839><c> include</c><00:15:04.160><c> the</c><00:15:04.399><c> same</c><00:15:04.639><c> core</c><00:15:04.959><c> products,</c><00:15:05.360><c> but</c> 00:15:05.670 --> 00:15:05.680 align:start position:0% can include the same core products, but 00:15:05.680 --> 00:15:07.750 align:start position:0% can include the same core products, but the<00:15:06.000><c> structure</c><00:15:06.320><c> and</c><00:15:06.639><c> language</c><00:15:07.120><c> to</c><00:15:07.360><c> match</c> 00:15:07.750 --> 00:15:07.760 align:start position:0% the structure and language to match 00:15:07.760 --> 00:15:10.710 align:start position:0% the structure and language to match exactly<00:15:08.480><c> the</c><00:15:08.800><c> specificity</c><00:15:09.760><c> what</c><00:15:10.000><c> users</c><00:15:10.480><c> are</c> 00:15:10.710 --> 00:15:10.720 align:start position:0% exactly the specificity what users are 00:15:10.720 --> 00:15:12.470 align:start position:0% exactly the specificity what users are searching<00:15:11.040><c> for</c><00:15:11.519><c> because</c><00:15:11.760><c> this</c><00:15:12.000><c> does</c><00:15:12.240><c> two</c> 00:15:12.470 --> 00:15:12.480 align:start position:0% searching for because this does two 00:15:12.480 --> 00:15:14.389 align:start position:0% searching for because this does two things.<00:15:12.880><c> It</c><00:15:13.120><c> increases</c><00:15:13.600><c> your</c><00:15:13.839><c> odds</c><00:15:14.160><c> of</c> 00:15:14.389 --> 00:15:14.399 align:start position:0% things. It increases your odds of 00:15:14.399 --> 00:15:15.910 align:start position:0% things. It increases your odds of showing<00:15:14.639><c> up</c><00:15:14.800><c> in</c><00:15:14.959><c> that</c><00:15:15.199><c> generative</c><00:15:15.600><c> search</c> 00:15:15.910 --> 00:15:15.920 align:start position:0% showing up in that generative search 00:15:15.920 --> 00:15:18.470 align:start position:0% showing up in that generative search result.<00:15:16.560><c> It</c><00:15:16.800><c> also</c><00:15:17.279><c> boosts</c><00:15:17.600><c> your</c><00:15:17.839><c> ranking</c> 00:15:18.470 --> 00:15:18.480 align:start position:0% result. It also boosts your ranking 00:15:18.480 --> 00:15:21.189 align:start position:0% result. It also boosts your ranking across<00:15:18.959><c> more</c><00:15:19.360><c> longtail</c><00:15:20.000><c> keywords.</c><00:15:20.720><c> This</c><00:15:20.959><c> also</c> 00:15:21.189 --> 00:15:21.199 align:start position:0% across more longtail keywords. This also 00:15:21.199 --> 00:15:22.710 align:start position:0% across more longtail keywords. This also applies<00:15:21.519><c> to</c><00:15:21.680><c> blogs,</c><00:15:22.079><c> the</c><00:15:22.240><c> kind</c><00:15:22.399><c> that</c><00:15:22.560><c> I</c> 00:15:22.710 --> 00:15:22.720 align:start position:0% applies to blogs, the kind that I 00:15:22.720 --> 00:15:24.310 align:start position:0% applies to blogs, the kind that I mentioned<00:15:22.959><c> in</c><00:15:23.120><c> hack</c><00:15:23.440><c> number</c><00:15:23.600><c> two.</c><00:15:24.000><c> If</c><00:15:24.160><c> you</c> 00:15:24.310 --> 00:15:24.320 align:start position:0% mentioned in hack number two. If you 00:15:24.320 --> 00:15:26.470 align:start position:0% mentioned in hack number two. If you write<00:15:24.560><c> comparison</c><00:15:25.040><c> blogs</c><00:15:25.440><c> like</c><00:15:25.839><c> brand</c><00:15:26.160><c> A</c> 00:15:26.470 --> 00:15:26.480 align:start position:0% write comparison blogs like brand A 00:15:26.480 --> 00:15:29.030 align:start position:0% write comparison blogs like brand A versus<00:15:26.800><c> brand</c><00:15:27.120><c> B,</c><00:15:27.519><c> top</c><00:15:27.920><c> seven</c><00:15:28.160><c> competitors</c><00:15:28.800><c> to</c> 00:15:29.030 --> 00:15:29.040 align:start position:0% versus brand B, top seven competitors to 00:15:29.040 --> 00:15:31.189 align:start position:0% versus brand B, top seven competitors to competitor,<00:15:29.600><c> or</c><00:15:29.839><c> best</c><00:15:30.079><c> collagen</c><00:15:30.720><c> supplements</c> 00:15:31.189 --> 00:15:31.199 align:start position:0% competitor, or best collagen supplements 00:15:31.199 --> 00:15:33.910 align:start position:0% competitor, or best collagen supplements for<00:15:31.360><c> women</c><00:15:31.600><c> over</c><00:15:31.839><c> 40,</c><00:15:32.399><c> you</c><00:15:32.639><c> give</c><00:15:32.880><c> AI</c><00:15:33.360><c> tools</c><00:15:33.680><c> the</c> 00:15:33.910 --> 00:15:33.920 align:start position:0% for women over 40, you give AI tools the 00:15:33.920 --> 00:15:35.990 align:start position:0% for women over 40, you give AI tools the kind<00:15:34.079><c> of</c><00:15:34.240><c> content</c><00:15:34.639><c> that</c><00:15:34.800><c> they</c><00:15:35.040><c> love</c><00:15:35.360><c> to</c><00:15:35.519><c> site.</c> 00:15:35.990 --> 00:15:36.000 align:start position:0% kind of content that they love to site. 00:15:36.000 --> 00:15:37.430 align:start position:0% kind of content that they love to site. You're<00:15:36.160><c> not</c><00:15:36.320><c> writing</c><00:15:36.639><c> to</c><00:15:36.800><c> just</c><00:15:36.959><c> get</c><00:15:37.120><c> clicks</c> 00:15:37.430 --> 00:15:37.440 align:start position:0% You're not writing to just get clicks 00:15:37.440 --> 00:15:38.949 align:start position:0% You're not writing to just get clicks from<00:15:37.600><c> search</c><00:15:37.920><c> results.</c><00:15:38.320><c> You're</c><00:15:38.480><c> writing</c><00:15:38.720><c> to</c> 00:15:38.949 --> 00:15:38.959 align:start position:0% from search results. You're writing to 00:15:38.959 --> 00:15:41.590 align:start position:0% from search results. You're writing to be<00:15:39.040><c> quoted</c><00:15:39.600><c> directly</c><00:15:40.240><c> inside</c><00:15:40.720><c> AI</c><00:15:41.120><c> generated</c> 00:15:41.590 --> 00:15:41.600 align:start position:0% be quoted directly inside AI generated 00:15:41.600 --> 00:15:43.750 align:start position:0% be quoted directly inside AI generated answers.<00:15:42.320><c> So,</c><00:15:42.560><c> how</c><00:15:42.720><c> do</c><00:15:42.880><c> you</c><00:15:43.040><c> apply</c><00:15:43.279><c> this?</c> 00:15:43.750 --> 00:15:43.760 align:start position:0% answers. So, how do you apply this? 00:15:43.760 --> 00:15:45.590 align:start position:0% answers. So, how do you apply this? Start<00:15:44.000><c> by</c><00:15:44.240><c> googling</c><00:15:44.720><c> your</c><00:15:44.959><c> main</c><00:15:45.279><c> product</c> 00:15:45.590 --> 00:15:45.600 align:start position:0% Start by googling your main product 00:15:45.600 --> 00:15:48.069 align:start position:0% Start by googling your main product type,<00:15:45.920><c> but</c><00:15:46.240><c> phrase</c><00:15:46.560><c> it</c><00:15:46.720><c> like</c><00:15:46.880><c> a</c><00:15:47.120><c> question.</c><00:15:47.839><c> See</c> 00:15:48.069 --> 00:15:48.079 align:start position:0% type, but phrase it like a question. See 00:15:48.079 --> 00:15:50.470 align:start position:0% type, but phrase it like a question. See what<00:15:48.320><c> kind</c><00:15:48.560><c> of</c><00:15:48.800><c> results</c><00:15:49.360><c> come</c><00:15:49.600><c> from</c><00:15:50.000><c> Google.</c> 00:15:50.470 --> 00:15:50.480 align:start position:0% what kind of results come from Google. 00:15:50.480 --> 00:15:52.470 align:start position:0% what kind of results come from Google. For<00:15:50.560><c> example,</c><00:15:51.360><c> something</c><00:15:51.600><c> like,</c><00:15:52.079><c> "What</c> 00:15:52.470 --> 00:15:52.480 align:start position:0% For example, something like, "What 00:15:52.480 --> 00:15:54.310 align:start position:0% For example, something like, "What hoodie<00:15:52.880><c> is</c><00:15:53.040><c> best</c><00:15:53.199><c> for</c><00:15:53.360><c> me?"</c><00:15:53.680><c> If</c><00:15:53.839><c> an</c><00:15:54.000><c> AI</c> 00:15:54.310 --> 00:15:54.320 align:start position:0% hoodie is best for me?" If an AI 00:15:54.320 --> 00:15:56.790 align:start position:0% hoodie is best for me?" If an AI overview<00:15:54.800><c> comes</c><00:15:55.040><c> up,</c><00:15:55.440><c> study</c><00:15:55.839><c> what</c><00:15:56.160><c> pages</c><00:15:56.639><c> are</c> 00:15:56.790 --> 00:15:56.800 align:start position:0% overview comes up, study what pages are 00:15:56.800 --> 00:15:59.110 align:start position:0% overview comes up, study what pages are being<00:15:56.959><c> cited</c><00:15:57.360><c> for</c><00:15:57.600><c> that</c><00:15:57.839><c> answer.</c><00:15:58.480><c> Next,</c><00:15:58.959><c> look</c> 00:15:59.110 --> 00:15:59.120 align:start position:0% being cited for that answer. Next, look 00:15:59.120 --> 00:16:01.110 align:start position:0% being cited for that answer. Next, look at<00:15:59.279><c> your</c><00:15:59.440><c> collections.</c><00:16:00.160><c> Ask</c><00:16:00.399><c> yourself,</c><00:16:00.880><c> could</c> 00:16:01.110 --> 00:16:01.120 align:start position:0% at your collections. Ask yourself, could 00:16:01.120 --> 00:16:02.949 align:start position:0% at your collections. Ask yourself, could this<00:16:01.360><c> collection</c><00:16:01.759><c> be</c><00:16:02.000><c> split</c><00:16:02.320><c> into</c><00:16:02.720><c> more</c> 00:16:02.949 --> 00:16:02.959 align:start position:0% this collection be split into more 00:16:02.959 --> 00:16:05.269 align:start position:0% this collection be split into more specific<00:16:03.519><c> use</c><00:16:03.759><c> cases</c><00:16:04.240><c> because</c><00:16:04.560><c> pages</c><00:16:04.959><c> built</c> 00:16:05.269 --> 00:16:05.279 align:start position:0% specific use cases because pages built 00:16:05.279 --> 00:16:07.110 align:start position:0% specific use cases because pages built around<00:16:05.519><c> individual</c><00:16:06.000><c> needs</c><00:16:06.320><c> or</c><00:16:06.560><c> situations</c> 00:16:07.110 --> 00:16:07.120 align:start position:0% around individual needs or situations 00:16:07.120 --> 00:16:09.990 align:start position:0% around individual needs or situations tend<00:16:07.440><c> to</c><00:16:07.600><c> outperform</c><00:16:08.240><c> best</c><00:16:08.560><c> in</c><00:16:08.800><c> both</c><00:16:09.120><c> geo</c><00:16:09.680><c> and</c> 00:16:09.990 --> 00:16:10.000 align:start position:0% tend to outperform best in both geo and 00:16:10.000 --> 00:16:11.990 align:start position:0% tend to outperform best in both geo and organic<00:16:10.480><c> search</c><00:16:10.800><c> terms.</c><00:16:11.279><c> The</c><00:16:11.519><c> same</c><00:16:11.680><c> rules</c> 00:16:11.990 --> 00:16:12.000 align:start position:0% organic search terms. The same rules 00:16:12.000 --> 00:16:14.310 align:start position:0% organic search terms. The same rules apply.<00:16:12.480><c> Match</c><00:16:12.800><c> the</c><00:16:13.040><c> search</c><00:16:13.279><c> query</c><00:16:13.759><c> as</c><00:16:14.079><c> close</c> 00:16:14.310 --> 00:16:14.320 align:start position:0% apply. Match the search query as close 00:16:14.320 --> 00:16:16.230 align:start position:0% apply. Match the search query as close as<00:16:14.560><c> possible.</c><00:16:15.120><c> Structure</c><00:16:15.519><c> the</c><00:16:15.680><c> page</c><00:16:16.000><c> to</c> 00:16:16.230 --> 00:16:16.240 align:start position:0% as possible. Structure the page to 00:16:16.240 --> 00:16:17.749 align:start position:0% as possible. Structure the page to answer<00:16:16.480><c> a</c><00:16:16.720><c> specific</c><00:16:17.120><c> question</c><00:16:17.440><c> or</c> 00:16:17.749 --> 00:16:17.759 align:start position:0% answer a specific question or 00:16:17.759 --> 00:16:20.069 align:start position:0% answer a specific question or comparison.<00:16:18.480><c> And</c><00:16:18.720><c> also</c><00:16:19.040><c> make</c><00:16:19.199><c> it</c><00:16:19.440><c> skimable,</c> 00:16:20.069 --> 00:16:20.079 align:start position:0% comparison. And also make it skimable, 00:16:20.079 --> 00:16:22.150 align:start position:0% comparison. And also make it skimable, useful,<00:16:20.480><c> and</c><00:16:20.800><c> product</c><00:16:21.199><c> focused</c><00:16:21.839><c> because</c> 00:16:22.150 --> 00:16:22.160 align:start position:0% useful, and product focused because 00:16:22.160 --> 00:16:23.749 align:start position:0% useful, and product focused because you're<00:16:22.399><c> not</c><00:16:22.560><c> chasing</c><00:16:22.880><c> trends</c><00:16:23.199><c> here.</c><00:16:23.519><c> You're</c> 00:16:23.749 --> 00:16:23.759 align:start position:0% you're not chasing trends here. You're 00:16:23.759 --> 00:16:25.749 align:start position:0% you're not chasing trends here. You're futurep<00:16:24.160><c> proofing</c><00:16:24.560><c> your</c><00:16:24.800><c> store.</c><00:16:25.279><c> It's</c><00:16:25.519><c> about</c> 00:16:25.749 --> 00:16:25.759 align:start position:0% futurep proofing your store. It's about 00:16:25.759 --> 00:16:27.670 align:start position:0% futurep proofing your store. It's about being<00:16:26.000><c> ready</c><00:16:26.160><c> for</c><00:16:26.399><c> the</c><00:16:26.639><c> next</c><00:16:26.880><c> phase</c><00:16:27.120><c> of</c><00:16:27.360><c> SER</c> 00:16:27.670 --> 00:16:27.680 align:start position:0% being ready for the next phase of SER 00:16:27.680 --> 00:16:29.509 align:start position:0% being ready for the next phase of SER before<00:16:28.160><c> everyone</c><00:16:28.480><c> else</c><00:16:28.720><c> catches</c><00:16:29.040><c> on.</c><00:16:29.360><c> There's</c> 00:16:29.509 --> 00:16:29.519 align:start position:0% before everyone else catches on. There's 00:16:29.519 --> 00:16:31.749 align:start position:0% before everyone else catches on. There's an<00:16:29.680><c> arbitrage</c><00:16:30.320><c> there.</c><00:16:30.800><c> Because</c><00:16:31.040><c> in</c><00:16:31.360><c> a</c><00:16:31.519><c> world</c> 00:16:31.749 --> 00:16:31.759 align:start position:0% an arbitrage there. Because in a world 00:16:31.759 --> 00:16:34.069 align:start position:0% an arbitrage there. Because in a world of<00:16:31.920><c> AI</c><00:16:32.320><c> generated</c><00:16:32.720><c> answers,</c><00:16:33.279><c> only</c><00:16:33.600><c> the</c><00:16:33.839><c> best</c> 00:16:34.069 --> 00:16:34.079 align:start position:0% of AI generated answers, only the best 00:16:34.079 --> 00:16:35.829 align:start position:0% of AI generated answers, only the best content<00:16:34.480><c> is</c><00:16:34.720><c> going</c><00:16:34.800><c> to</c><00:16:34.880><c> be</c><00:16:35.040><c> seen.</c><00:16:35.440><c> If</c><00:16:35.680><c> this</c> 00:16:35.829 --> 00:16:35.839 align:start position:0% content is going to be seen. If this 00:16:35.839 --> 00:16:37.189 align:start position:0% content is going to be seen. If this video<00:16:36.079><c> helped</c><00:16:36.320><c> you,</c><00:16:36.560><c> make</c><00:16:36.639><c> sure</c><00:16:36.720><c> you</c><00:16:36.880><c> go</c><00:16:37.040><c> check</c> 00:16:37.189 --> 00:16:37.199 align:start position:0% video helped you, make sure you go check 00:16:37.199 --> 00:16:39.189 align:start position:0% video helped you, make sure you go check out<00:16:37.360><c> my</c><00:16:37.600><c> free</c><00:16:37.839><c> video</c><00:16:38.079><c> on</c><00:16:38.320><c> YouTube</c><00:16:38.800><c> about</c><00:16:39.040><c> how</c> 00:16:39.189 --> 00:16:39.199 align:start position:0% out my free video on YouTube about how 00:16:39.199 --> 00:16:41.189 align:start position:0% out my free video on YouTube about how to<00:16:39.279><c> go</c><00:16:39.360><c> to</c><00:16:39.600><c> six</c><00:16:39.839><c> to</c><00:16:40.160><c> 9</c><00:16:40.320><c> figures.</c><00:16:40.800><c> And</c><00:16:40.959><c> don't</c> 00:16:41.189 --> 00:16:41.199 align:start position:0% to go to six to 9 figures. And don't 00:16:41.199 --> 00:16:42.790 align:start position:0% to go to six to 9 figures. And don't forget<00:16:41.440><c> to</c><00:16:41.600><c> click</c><00:16:41.759><c> the</c><00:16:41.920><c> link</c><00:16:42.160><c> below</c><00:16:42.399><c> and</c><00:16:42.560><c> apply</c> 00:16:42.790 --> 00:16:42.800 align:start position:0% forget to click the link below and apply 00:16:42.800 --> 00:16:45.279 align:start position:0% forget to click the link below and apply to<00:16:42.959><c> Daily</c><00:16:43.120><c> Men.</c>