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Shopify SEO, the ultimate guide to
[music] boost your online store.
Welcome to my channel. Today's [music]
video is on Shopify SEO for beginners.
If you're new to Shopify or SEO, [music]
don't worry, we'll explain everything in
simple terms so you can easily
understand how to optimize your store
for search engines.
Why is Shopify [music] SEO important?
Well, simply put, it's the key to
getting your store found [music] by
potential customers.
By optimizing your store for search
engines, you can increase your
visibility in search results and drive
more traffic to [music] your site.
And the best part? It's free.
Unlike paid advertising, SEO doesn't
cost anything to implement.
So, [music] if you want to get more
organic traffic to your Shopify store,
you need to invest time in optimizing
[music]
it for search engines.
Key features and functionalities of
Shopify.
Shopify is a powerful e-commerce
platform that offers a wide range of
features and functionalities [music]
that are essential for effective SEO.
One of the key advantages of Shopify is
its [music] user-friendly interface,
which makes it easy for beginners to
optimize their online stores for search
engines.
In addition to its user-friendly
interface, Shopify offers a number of
other features and functionalities that
are important [music] for SEO.
For example, Shopify allows users to
customize their URLs, meta tags, [music]
and page titles, which can help improve
their search engine rankings.
Shopify also provides [music] built-in
analytics tools that allow users to
track their website traffic and monitor
their SEO performance over time.
Shopify [music] SEO strategy.
The Shopify [music]
SEO strategy involves several key steps
that are essential for optimizing your
store for search engines.
The first step is to conduct thorough
keyword research [music] to identify the
most relevant and high-traffic keywords
for your business.
This will help you to optimize your
content [music]
and product descriptions with the right
keywords and phrases.
The next [music] step is to focus on
on-page optimization, which includes
optimizing your page titles, [music]
meta descriptions, and content for your
target keywords. You should also ensure
that your site has a clear [music] and
logical structure with easy-to-navigate
menus and categories.
Additionally, [music]
it's important to use schema markup to
provide search engines with additional
information [music] about your products
and services.
Off-page optimization is also crucial
for Shopify SEO.
This involves [music] building
high-quality backlinks to your site from
other reputable websites in your
industry.
You can do this by creating valuable
content that other sites will want to
link to or by reaching out to
influencers and bloggers in your niche
to request links.
Finally, [music] technical SEO is an
important aspect of optimizing your
Shopify store for search engines.
This includes optimizing your site's URL
structure, [music]
ensuring that your site is
mobile-friendly, and using structured
data to help search engines understand
your site's content [music] and
structure. Keyword research.
Keyword research is a crucial [music]
part of any successful Shopify SEO
strategy.
By identifying the [music] right
keywords, you can optimize your store's
content and improve its visibility in
search engine results [music] pages,
SERPs.
To conduct effective keyword research,
start by brainstorming [music]
relevant topics and phrases related to
your products or services.
Then, use keyword research tools like
Google Keyword Planner or SEMrush to
identify high-volume, low-competition
keywords that [music] you can target.
When conducting keyword research, it's
important to consider both short-tail
and long-tail keywords.
Short-tail keywords are broad search
[music] terms that are typically one or
two words long, while long-tail keywords
are more specific and usually consist of
three or more [music] words.
While short-tail keywords may have
higher search volumes, they also tend to
be more competitive and harder to rank
for.
Long-tail keywords, [music]
on the other hand, may have lower search
volumes, but are often easier to rank
for and can drive more targeted [music]
traffic to your store.
On-page optimization.
On-page optimization is a critical
component of any successful Shopify
[music]
SEO strategy.
>> [music]
>> It involves optimizing various elements
on your website to make it more search
engine friendly.
One [music] of the most important
aspects of on-page optimization is
optimizing your page titles.
Your [music] page title should
accurately reflect what your page is
about and include relevant keywords.
This helps search engines understand
what [music] your page is about and can
improve your rankings in search results.
>> [music]
>> Another important aspect of on-page
optimization is optimizing your meta
descriptions.
Your meta description [music]
is the short blurb that appears below
the page title in search results.
It should provide [music] a brief
summary of what your page is about and
encourage users to click through to
[music] your site.
Including relevant keywords [music] in
your meta description can also help
improve your rankings in search results.
Finally, optimizing your content is also
crucial for on-page optimization.
Your content should be high-quality,
informative, [music] and engaging.
It should also include relevant keywords
and be structured [music] in a way that
makes it easy for search engines to
understand.
Off-page [music] optimization.
>> [music]
>> Off-page optimization is a critical
component of Shopify SEO as it involves
building high-quality backlinks [music]
to your store.
Backlinks are like votes of confidence
from other websites [music] indicating
that your store is authoritative and
trustworthy.
To build high-quality backlinks,
>> [music]
>> you need to focus on creating valuable
content links. You need to focus on
creating valuable content [music] that
other websites will want to link to.
This can include blog posts,
infographics, and other types of content
that provide value to your target
audience.
>> [music]
>> Additionally, you can reach out to other
website owners and offer to guest post
[music] on their site, providing a link
back to your store in return.
Technical SEO.
Technical SEO is an essential aspect
[music] of optimizing a Shopify store
for search engines.
It involves improving [music] the site
structure, URL structure, and schema
markup to make it easier [music] for
search engines to crawl and index your
site.
Site structure refers to the [music] way
pages are organized on your site.
A well-structured site [music] makes it
easy for both users and search engines
to navigate.
URL structure is also important for SEO,
[music]
as it helps search engines understand
what your page is about.
Finally, [music] schema markup is a type
of code that you can add to your site to
help search engines [music] better
understand the content on your pages.
Conclusion.
In conclusion, we have learned [music]
that Shopify SEO is a critical component
of any successful online store.
By optimizing your store's key features
and functionalities, [music]
conducting effective keyword research,
and implementing on-page and [music]
off-page optimization techniques, you
can improve your store's search engine
rankings and attract more traffic to
your site.
Remember, a well-executed Shopify
[music] SEO strategy takes time and
effort, but the results are worth it.
By following [music] the steps outlined
in this presentation, you can take your
store to the next level [music] and
achieve long-term success.
So, what are you waiting for?
>> [music]
원문 자막 펼치기
WEBVTT Kind: captions Language: en 00:00:04.480 --> 00:00:06.540 align:start position:0% Shopify<00:00:05.000><c> SEO,</c><00:00:05.480><c> the</c><00:00:05.680><c> ultimate</c><00:00:06.080><c> guide</c><00:00:06.520><c> to</c> 00:00:06.540 --> 00:00:06.550 align:start position:0% Shopify SEO, the ultimate guide to 00:00:06.550 --> 00:00:12.230 align:start position:0% Shopify SEO, the ultimate guide to [music]<00:00:06.640><c> boost</c><00:00:07.000><c> your</c><00:00:07.200><c> online</c><00:00:07.640><c> store.</c> 00:00:12.230 --> 00:00:12.240 align:start position:0% 00:00:12.240 --> 00:00:13.990 align:start position:0% Welcome<00:00:12.680><c> to</c><00:00:12.800><c> my</c><00:00:12.960><c> channel.</c><00:00:13.640><c> Today's</c><00:00:13.755><c> [music]</c> 00:00:13.990 --> 00:00:14.000 align:start position:0% Welcome to my channel. Today's [music] 00:00:14.000 --> 00:00:17.750 align:start position:0% Welcome to my channel. Today's [music] video<00:00:14.480><c> is</c><00:00:14.640><c> on</c><00:00:14.800><c> Shopify</c><00:00:15.440><c> SEO</c><00:00:15.920><c> for</c><00:00:16.080><c> beginners.</c> 00:00:17.750 --> 00:00:17.760 align:start position:0% video is on Shopify SEO for beginners. 00:00:17.760 --> 00:00:19.910 align:start position:0% video is on Shopify SEO for beginners. If<00:00:17.920><c> you're</c><00:00:18.040><c> new</c><00:00:18.200><c> to</c><00:00:18.320><c> Shopify</c><00:00:19.040><c> or</c><00:00:19.200><c> SEO,</c><00:00:19.650><c> [music]</c> 00:00:19.910 --> 00:00:19.920 align:start position:0% If you're new to Shopify or SEO, [music] 00:00:19.920 --> 00:00:21.870 align:start position:0% If you're new to Shopify or SEO, [music] don't<00:00:20.240><c> worry,</c><00:00:20.560><c> we'll</c><00:00:20.760><c> explain</c><00:00:21.240><c> everything</c><00:00:21.720><c> in</c> 00:00:21.870 --> 00:00:21.880 align:start position:0% don't worry, we'll explain everything in 00:00:21.880 --> 00:00:23.630 align:start position:0% don't worry, we'll explain everything in simple<00:00:22.240><c> terms</c><00:00:22.840><c> so</c><00:00:22.960><c> you</c><00:00:23.120><c> can</c><00:00:23.280><c> easily</c> 00:00:23.630 --> 00:00:23.640 align:start position:0% simple terms so you can easily 00:00:23.640 --> 00:00:25.670 align:start position:0% simple terms so you can easily understand<00:00:24.360><c> how</c><00:00:24.480><c> to</c><00:00:24.600><c> optimize</c><00:00:25.120><c> your</c><00:00:25.240><c> store</c> 00:00:25.670 --> 00:00:25.680 align:start position:0% understand how to optimize your store 00:00:25.680 --> 00:00:27.390 align:start position:0% understand how to optimize your store for<00:00:25.840><c> search</c><00:00:26.200><c> engines.</c> 00:00:27.390 --> 00:00:27.400 align:start position:0% for search engines. 00:00:27.400 --> 00:00:30.230 align:start position:0% for search engines. Why<00:00:27.680><c> is</c><00:00:27.840><c> Shopify</c><00:00:28.165><c> [music]</c><00:00:28.480><c> SEO</c><00:00:28.880><c> important?</c> 00:00:30.230 --> 00:00:30.240 align:start position:0% Why is Shopify [music] SEO important? 00:00:30.240 --> 00:00:32.390 align:start position:0% Why is Shopify [music] SEO important? Well,<00:00:30.760><c> simply</c><00:00:31.160><c> put,</c><00:00:31.680><c> it's</c><00:00:31.920><c> the</c><00:00:32.000><c> key</c><00:00:32.279><c> to</c> 00:00:32.390 --> 00:00:32.400 align:start position:0% Well, simply put, it's the key to 00:00:32.400 --> 00:00:33.830 align:start position:0% Well, simply put, it's the key to getting<00:00:32.680><c> your</c><00:00:32.840><c> store</c><00:00:33.280><c> found</c><00:00:33.405><c> [music]</c><00:00:33.680><c> by</c> 00:00:33.830 --> 00:00:33.840 align:start position:0% getting your store found [music] by 00:00:33.840 --> 00:00:35.830 align:start position:0% getting your store found [music] by potential<00:00:34.320><c> customers.</c> 00:00:35.830 --> 00:00:35.840 align:start position:0% potential customers. 00:00:35.840 --> 00:00:37.830 align:start position:0% potential customers. By<00:00:36.040><c> optimizing</c><00:00:36.720><c> your</c><00:00:36.840><c> store</c><00:00:37.320><c> for</c><00:00:37.480><c> search</c> 00:00:37.830 --> 00:00:37.840 align:start position:0% By optimizing your store for search 00:00:37.840 --> 00:00:39.430 align:start position:0% By optimizing your store for search engines,<00:00:38.520><c> you</c><00:00:38.680><c> can</c><00:00:38.840><c> increase</c><00:00:39.280><c> your</c> 00:00:39.430 --> 00:00:39.440 align:start position:0% engines, you can increase your 00:00:39.440 --> 00:00:41.710 align:start position:0% engines, you can increase your visibility<00:00:40.200><c> in</c><00:00:40.360><c> search</c><00:00:40.680><c> results</c><00:00:41.240><c> and</c><00:00:41.360><c> drive</c> 00:00:41.710 --> 00:00:41.720 align:start position:0% visibility in search results and drive 00:00:41.720 --> 00:00:44.230 align:start position:0% visibility in search results and drive more<00:00:41.920><c> traffic</c><00:00:42.480><c> to</c><00:00:42.575><c> [music]</c><00:00:42.600><c> your</c><00:00:42.760><c> site.</c> 00:00:44.230 --> 00:00:44.240 align:start position:0% more traffic to [music] your site. 00:00:44.240 --> 00:00:47.070 align:start position:0% more traffic to [music] your site. And<00:00:44.400><c> the</c><00:00:44.480><c> best</c><00:00:44.840><c> part?</c><00:00:45.680><c> It's</c><00:00:45.960><c> free.</c> 00:00:47.070 --> 00:00:47.080 align:start position:0% And the best part? It's free. 00:00:47.080 --> 00:00:49.710 align:start position:0% And the best part? It's free. Unlike<00:00:47.480><c> paid</c><00:00:47.800><c> advertising,</c><00:00:48.880><c> SEO</c><00:00:49.320><c> doesn't</c> 00:00:49.710 --> 00:00:49.720 align:start position:0% Unlike paid advertising, SEO doesn't 00:00:49.720 --> 00:00:52.670 align:start position:0% Unlike paid advertising, SEO doesn't cost<00:00:50.040><c> anything</c><00:00:50.480><c> to</c><00:00:50.640><c> implement.</c> 00:00:52.670 --> 00:00:52.680 align:start position:0% cost anything to implement. 00:00:52.680 --> 00:00:54.230 align:start position:0% cost anything to implement. So,<00:00:53.055><c> [music]</c><00:00:53.240><c> if</c><00:00:53.400><c> you</c><00:00:53.520><c> want</c><00:00:53.680><c> to</c><00:00:53.760><c> get</c><00:00:53.960><c> more</c> 00:00:54.230 --> 00:00:54.240 align:start position:0% So, [music] if you want to get more 00:00:54.240 --> 00:00:56.750 align:start position:0% So, [music] if you want to get more organic<00:00:54.720><c> traffic</c><00:00:55.240><c> to</c><00:00:55.360><c> your</c><00:00:55.520><c> Shopify</c><00:00:56.080><c> store,</c> 00:00:56.750 --> 00:00:56.760 align:start position:0% organic traffic to your Shopify store, 00:00:56.760 --> 00:00:58.285 align:start position:0% organic traffic to your Shopify store, you<00:00:56.920><c> need</c><00:00:57.120><c> to</c><00:00:57.280><c> invest</c><00:00:57.720><c> time</c><00:00:58.120><c> in</c><00:00:58.240><c> optimizing</c> 00:00:58.285 --> 00:00:58.295 align:start position:0% you need to invest time in optimizing 00:00:58.295 --> 00:00:58.870 align:start position:0% you need to invest time in optimizing [music] 00:00:58.870 --> 00:00:58.880 align:start position:0% [music] 00:00:58.880 --> 00:01:01.110 align:start position:0% [music] it<00:00:59.040><c> for</c><00:00:59.200><c> search</c><00:00:59.560><c> engines.</c> 00:01:01.110 --> 00:01:01.120 align:start position:0% it for search engines. 00:01:01.120 --> 00:01:03.070 align:start position:0% it for search engines. Key<00:01:01.320><c> features</c><00:01:01.840><c> and</c><00:01:02.000><c> functionalities</c><00:01:02.960><c> of</c> 00:01:03.070 --> 00:01:03.080 align:start position:0% Key features and functionalities of 00:01:03.080 --> 00:01:09.510 align:start position:0% Key features and functionalities of Shopify. 00:01:09.510 --> 00:01:09.520 align:start position:0% 00:01:09.520 --> 00:01:11.670 align:start position:0% Shopify<00:01:10.240><c> is</c><00:01:10.400><c> a</c><00:01:10.480><c> powerful</c><00:01:11.120><c> e-commerce</c> 00:01:11.670 --> 00:01:11.680 align:start position:0% Shopify is a powerful e-commerce 00:01:11.680 --> 00:01:13.750 align:start position:0% Shopify is a powerful e-commerce platform<00:01:12.400><c> that</c><00:01:12.600><c> offers</c><00:01:12.920><c> a</c><00:01:13.000><c> wide</c><00:01:13.360><c> range</c><00:01:13.640><c> of</c> 00:01:13.750 --> 00:01:13.760 align:start position:0% platform that offers a wide range of 00:01:13.760 --> 00:01:15.390 align:start position:0% platform that offers a wide range of features<00:01:14.280><c> and</c><00:01:14.440><c> functionalities</c><00:01:14.670><c> [music]</c> 00:01:15.390 --> 00:01:15.400 align:start position:0% features and functionalities [music] 00:01:15.400 --> 00:01:17.990 align:start position:0% features and functionalities [music] that<00:01:15.600><c> are</c><00:01:15.680><c> essential</c><00:01:16.240><c> for</c><00:01:16.400><c> effective</c><00:01:16.920><c> SEO.</c> 00:01:17.990 --> 00:01:18.000 align:start position:0% that are essential for effective SEO. 00:01:18.000 --> 00:01:20.470 align:start position:0% that are essential for effective SEO. One<00:01:18.200><c> of</c><00:01:18.280><c> the</c><00:01:18.400><c> key</c><00:01:18.640><c> advantages</c><00:01:19.360><c> of</c><00:01:19.480><c> Shopify</c><00:01:20.280><c> is</c> 00:01:20.470 --> 00:01:20.480 align:start position:0% One of the key advantages of Shopify is 00:01:20.480 --> 00:01:22.430 align:start position:0% One of the key advantages of Shopify is its<00:01:20.565><c> [music]</c><00:01:20.680><c> user-friendly</c><00:01:21.440><c> interface,</c> 00:01:22.430 --> 00:01:22.440 align:start position:0% its [music] user-friendly interface, 00:01:22.440 --> 00:01:24.270 align:start position:0% its [music] user-friendly interface, which<00:01:22.680><c> makes</c><00:01:22.920><c> it</c><00:01:23.080><c> easy</c><00:01:23.400><c> for</c><00:01:23.560><c> beginners</c><00:01:24.160><c> to</c> 00:01:24.270 --> 00:01:24.280 align:start position:0% which makes it easy for beginners to 00:01:24.280 --> 00:01:26.510 align:start position:0% which makes it easy for beginners to optimize<00:01:24.880><c> their</c><00:01:25.080><c> online</c><00:01:25.520><c> stores</c><00:01:26.040><c> for</c><00:01:26.160><c> search</c> 00:01:26.510 --> 00:01:26.520 align:start position:0% optimize their online stores for search 00:01:26.520 --> 00:01:27.710 align:start position:0% optimize their online stores for search engines. 00:01:27.710 --> 00:01:27.720 align:start position:0% engines. 00:01:27.720 --> 00:01:29.350 align:start position:0% engines. In<00:01:27.840><c> addition</c><00:01:28.240><c> to</c><00:01:28.400><c> its</c><00:01:28.600><c> user-friendly</c> 00:01:29.350 --> 00:01:29.360 align:start position:0% In addition to its user-friendly 00:01:29.360 --> 00:01:32.070 align:start position:0% In addition to its user-friendly interface,<00:01:30.360><c> Shopify</c><00:01:31.160><c> offers</c><00:01:31.560><c> a</c><00:01:31.640><c> number</c><00:01:31.960><c> of</c> 00:01:32.070 --> 00:01:32.080 align:start position:0% interface, Shopify offers a number of 00:01:32.080 --> 00:01:34.070 align:start position:0% interface, Shopify offers a number of other<00:01:32.320><c> features</c><00:01:32.840><c> and</c><00:01:33.000><c> functionalities</c><00:01:33.920><c> that</c> 00:01:34.070 --> 00:01:34.080 align:start position:0% other features and functionalities that 00:01:34.080 --> 00:01:36.150 align:start position:0% other features and functionalities that are<00:01:34.200><c> important</c><00:01:34.321><c> [music]</c><00:01:34.720><c> for</c><00:01:34.840><c> SEO.</c> 00:01:36.150 --> 00:01:36.160 align:start position:0% are important [music] for SEO. 00:01:36.160 --> 00:01:38.790 align:start position:0% are important [music] for SEO. For<00:01:36.280><c> example,</c><00:01:37.040><c> Shopify</c><00:01:37.800><c> allows</c><00:01:38.200><c> users</c><00:01:38.680><c> to</c> 00:01:38.790 --> 00:01:38.800 align:start position:0% For example, Shopify allows users to 00:01:38.800 --> 00:01:41.710 align:start position:0% For example, Shopify allows users to customize<00:01:39.440><c> their</c><00:01:39.680><c> URLs,</c><00:01:40.720><c> meta</c><00:01:41.040><c> tags,</c><00:01:41.526><c> [music]</c> 00:01:41.710 --> 00:01:41.720 align:start position:0% customize their URLs, meta tags, [music] 00:01:41.720 --> 00:01:44.030 align:start position:0% customize their URLs, meta tags, [music] and<00:01:41.880><c> page</c><00:01:42.280><c> titles,</c><00:01:42.960><c> which</c><00:01:43.200><c> can</c><00:01:43.360><c> help</c><00:01:43.600><c> improve</c> 00:01:44.030 --> 00:01:44.040 align:start position:0% and page titles, which can help improve 00:01:44.040 --> 00:01:46.070 align:start position:0% and page titles, which can help improve their<00:01:44.200><c> search</c><00:01:44.560><c> engine</c><00:01:44.840><c> rankings.</c> 00:01:46.070 --> 00:01:46.080 align:start position:0% their search engine rankings. 00:01:46.080 --> 00:01:48.230 align:start position:0% their search engine rankings. Shopify<00:01:46.840><c> also</c><00:01:47.200><c> provides</c><00:01:47.421><c> [music]</c><00:01:47.800><c> built-in</c> 00:01:48.230 --> 00:01:48.240 align:start position:0% Shopify also provides [music] built-in 00:01:48.240 --> 00:01:50.430 align:start position:0% Shopify also provides [music] built-in analytics<00:01:48.840><c> tools</c><00:01:49.360><c> that</c><00:01:49.520><c> allow</c><00:01:49.800><c> users</c><00:01:50.320><c> to</c> 00:01:50.430 --> 00:01:50.440 align:start position:0% analytics tools that allow users to 00:01:50.440 --> 00:01:52.590 align:start position:0% analytics tools that allow users to track<00:01:50.800><c> their</c><00:01:50.960><c> website</c><00:01:51.480><c> traffic</c><00:01:52.080><c> and</c><00:01:52.200><c> monitor</c> 00:01:52.590 --> 00:01:52.600 align:start position:0% track their website traffic and monitor 00:01:52.600 --> 00:01:55.190 align:start position:0% track their website traffic and monitor their<00:01:52.800><c> SEO</c><00:01:53.160><c> performance</c><00:01:53.840><c> over</c><00:01:54.080><c> time.</c> 00:01:55.190 --> 00:01:55.200 align:start position:0% their SEO performance over time. 00:01:55.200 --> 00:02:03.469 align:start position:0% their SEO performance over time. Shopify<00:01:55.936><c> [music]</c><00:01:55.960><c> SEO</c><00:01:56.400><c> strategy.</c> 00:02:03.469 --> 00:02:03.479 align:start position:0% 00:02:03.479 --> 00:02:04.390 align:start position:0% The<00:02:03.760><c> Shopify</c><00:02:03.796><c> [music]</c> 00:02:04.390 --> 00:02:04.400 align:start position:0% The Shopify [music] 00:02:04.400 --> 00:02:07.190 align:start position:0% The Shopify [music] SEO<00:02:04.800><c> strategy</c><00:02:05.520><c> involves</c><00:02:06.040><c> several</c><00:02:06.440><c> key</c><00:02:06.680><c> steps</c> 00:02:07.190 --> 00:02:07.200 align:start position:0% SEO strategy involves several key steps 00:02:07.200 --> 00:02:08.990 align:start position:0% SEO strategy involves several key steps that<00:02:07.360><c> are</c><00:02:07.479><c> essential</c><00:02:08.039><c> for</c><00:02:08.240><c> optimizing</c><00:02:08.880><c> your</c> 00:02:08.990 --> 00:02:09.000 align:start position:0% that are essential for optimizing your 00:02:09.000 --> 00:02:11.949 align:start position:0% that are essential for optimizing your store<00:02:09.479><c> for</c><00:02:09.640><c> search</c><00:02:10.000><c> engines.</c> 00:02:11.949 --> 00:02:11.959 align:start position:0% store for search engines. 00:02:11.959 --> 00:02:14.070 align:start position:0% store for search engines. The<00:02:12.160><c> first</c><00:02:12.520><c> step</c><00:02:12.920><c> is</c><00:02:13.080><c> to</c><00:02:13.200><c> conduct</c><00:02:13.720><c> thorough</c> 00:02:14.070 --> 00:02:14.080 align:start position:0% The first step is to conduct thorough 00:02:14.080 --> 00:02:16.110 align:start position:0% The first step is to conduct thorough keyword<00:02:14.600><c> research</c><00:02:14.931><c> [music]</c><00:02:15.160><c> to</c><00:02:15.360><c> identify</c><00:02:16.000><c> the</c> 00:02:16.110 --> 00:02:16.120 align:start position:0% keyword research [music] to identify the 00:02:16.120 --> 00:02:18.430 align:start position:0% keyword research [music] to identify the most<00:02:16.480><c> relevant</c><00:02:17.000><c> and</c><00:02:17.160><c> high-traffic</c><00:02:17.840><c> keywords</c> 00:02:18.430 --> 00:02:18.440 align:start position:0% most relevant and high-traffic keywords 00:02:18.440 --> 00:02:20.390 align:start position:0% most relevant and high-traffic keywords for<00:02:18.560><c> your</c><00:02:18.680><c> business.</c> 00:02:20.390 --> 00:02:20.400 align:start position:0% for your business. 00:02:20.400 --> 00:02:22.110 align:start position:0% for your business. This<00:02:20.760><c> will</c><00:02:20.880><c> help</c><00:02:21.120><c> you</c><00:02:21.240><c> to</c><00:02:21.400><c> optimize</c><00:02:21.959><c> your</c> 00:02:22.110 --> 00:02:22.120 align:start position:0% This will help you to optimize your 00:02:22.120 --> 00:02:22.710 align:start position:0% This will help you to optimize your content<00:02:22.140><c> [music]</c> 00:02:22.710 --> 00:02:22.720 align:start position:0% content [music] 00:02:22.720 --> 00:02:24.550 align:start position:0% content [music] and<00:02:22.840><c> product</c><00:02:23.240><c> descriptions</c><00:02:24.000><c> with</c><00:02:24.160><c> the</c><00:02:24.280><c> right</c> 00:02:24.550 --> 00:02:24.560 align:start position:0% and product descriptions with the right 00:02:24.560 --> 00:02:28.790 align:start position:0% and product descriptions with the right keywords<00:02:25.120><c> and</c><00:02:25.280><c> phrases.</c> 00:02:28.790 --> 00:02:28.800 align:start position:0% 00:02:28.800 --> 00:02:30.630 align:start position:0% The<00:02:29.000><c> next</c><00:02:29.341><c> [music]</c><00:02:29.360><c> step</c><00:02:29.760><c> is</c><00:02:29.920><c> to</c><00:02:30.040><c> focus</c><00:02:30.480><c> on</c> 00:02:30.630 --> 00:02:30.640 align:start position:0% The next [music] step is to focus on 00:02:30.640 --> 00:02:32.990 align:start position:0% The next [music] step is to focus on on-page<00:02:31.200><c> optimization,</c><00:02:32.280><c> which</c><00:02:32.520><c> includes</c> 00:02:32.990 --> 00:02:33.000 align:start position:0% on-page optimization, which includes 00:02:33.000 --> 00:02:34.949 align:start position:0% on-page optimization, which includes optimizing<00:02:33.680><c> your</c><00:02:33.840><c> page</c><00:02:34.240><c> titles,</c><00:02:34.581><c> [music]</c> 00:02:34.949 --> 00:02:34.959 align:start position:0% optimizing your page titles, [music] 00:02:34.959 --> 00:02:37.190 align:start position:0% optimizing your page titles, [music] meta<00:02:35.240><c> descriptions,</c><00:02:36.200><c> and</c><00:02:36.360><c> content</c><00:02:36.959><c> for</c><00:02:37.080><c> your</c> 00:02:37.190 --> 00:02:37.200 align:start position:0% meta descriptions, and content for your 00:02:37.200 --> 00:02:40.150 align:start position:0% meta descriptions, and content for your target<00:02:37.600><c> keywords.</c><00:02:38.840><c> You</c><00:02:39.080><c> should</c><00:02:39.280><c> also</c><00:02:39.640><c> ensure</c> 00:02:40.150 --> 00:02:40.160 align:start position:0% target keywords. You should also ensure 00:02:40.160 --> 00:02:41.670 align:start position:0% target keywords. You should also ensure that<00:02:40.320><c> your</c><00:02:40.480><c> site</c><00:02:40.840><c> has</c><00:02:41.040><c> a</c><00:02:41.120><c> clear</c><00:02:41.140><c> [music]</c><00:02:41.520><c> and</c> 00:02:41.670 --> 00:02:41.680 align:start position:0% that your site has a clear [music] and 00:02:41.680 --> 00:02:44.310 align:start position:0% that your site has a clear [music] and logical<00:02:42.160><c> structure</c><00:02:43.120><c> with</c><00:02:43.360><c> easy-to-navigate</c> 00:02:44.310 --> 00:02:44.320 align:start position:0% logical structure with easy-to-navigate 00:02:44.320 --> 00:02:47.230 align:start position:0% logical structure with easy-to-navigate menus<00:02:44.840><c> and</c><00:02:44.959><c> categories.</c> 00:02:47.230 --> 00:02:47.240 align:start position:0% menus and categories. 00:02:47.240 --> 00:02:48.230 align:start position:0% menus and categories. Additionally,<00:02:47.681><c> [music]</c> 00:02:48.230 --> 00:02:48.240 align:start position:0% Additionally, [music] 00:02:48.240 --> 00:02:50.390 align:start position:0% Additionally, [music] it's<00:02:48.440><c> important</c><00:02:48.920><c> to</c><00:02:49.040><c> use</c><00:02:49.320><c> schema</c><00:02:49.720><c> markup</c><00:02:50.280><c> to</c> 00:02:50.390 --> 00:02:50.400 align:start position:0% it's important to use schema markup to 00:02:50.400 --> 00:02:52.390 align:start position:0% it's important to use schema markup to provide<00:02:50.840><c> search</c><00:02:51.200><c> engines</c><00:02:51.720><c> with</c><00:02:51.880><c> additional</c> 00:02:52.390 --> 00:02:52.400 align:start position:0% provide search engines with additional 00:02:52.400 --> 00:02:53.990 align:start position:0% provide search engines with additional information<00:02:52.921><c> [music]</c><00:02:53.080><c> about</c><00:02:53.360><c> your</c><00:02:53.520><c> products</c> 00:02:53.990 --> 00:02:54.000 align:start position:0% information [music] about your products 00:02:54.000 --> 00:02:55.630 align:start position:0% information [music] about your products and<00:02:54.160><c> services.</c> 00:02:55.630 --> 00:02:55.640 align:start position:0% and services. 00:02:55.640 --> 00:02:58.230 align:start position:0% and services. Off-page<00:02:56.360><c> optimization</c><00:02:57.240><c> is</c><00:02:57.440><c> also</c><00:02:57.760><c> crucial</c> 00:02:58.230 --> 00:02:58.240 align:start position:0% Off-page optimization is also crucial 00:02:58.240 --> 00:03:04.070 align:start position:0% Off-page optimization is also crucial for<00:02:58.400><c> Shopify</c><00:02:59.000><c> SEO.</c> 00:03:04.070 --> 00:03:04.080 align:start position:0% 00:03:04.080 --> 00:03:05.350 align:start position:0% This<00:03:04.400><c> involves</c><00:03:04.712><c> [music]</c><00:03:04.920><c> building</c> 00:03:05.350 --> 00:03:05.360 align:start position:0% This involves [music] building 00:03:05.360 --> 00:03:07.590 align:start position:0% This involves [music] building high-quality<00:03:06.040><c> backlinks</c><00:03:06.640><c> to</c><00:03:06.760><c> your</c><00:03:06.920><c> site</c><00:03:07.360><c> from</c> 00:03:07.590 --> 00:03:07.600 align:start position:0% high-quality backlinks to your site from 00:03:07.600 --> 00:03:09.270 align:start position:0% high-quality backlinks to your site from other<00:03:07.840><c> reputable</c><00:03:08.400><c> websites</c><00:03:09.000><c> in</c><00:03:09.120><c> your</c> 00:03:09.270 --> 00:03:09.280 align:start position:0% other reputable websites in your 00:03:09.280 --> 00:03:12.430 align:start position:0% other reputable websites in your industry. 00:03:12.430 --> 00:03:12.440 align:start position:0% 00:03:12.440 --> 00:03:14.710 align:start position:0% You<00:03:12.720><c> can</c><00:03:12.880><c> do</c><00:03:13.080><c> this</c><00:03:13.440><c> by</c><00:03:13.640><c> creating</c><00:03:14.160><c> valuable</c> 00:03:14.710 --> 00:03:14.720 align:start position:0% You can do this by creating valuable 00:03:14.720 --> 00:03:16.710 align:start position:0% You can do this by creating valuable content<00:03:15.400><c> that</c><00:03:15.560><c> other</c><00:03:15.800><c> sites</c><00:03:16.280><c> will</c><00:03:16.400><c> want</c><00:03:16.600><c> to</c> 00:03:16.710 --> 00:03:16.720 align:start position:0% content that other sites will want to 00:03:16.720 --> 00:03:18.550 align:start position:0% content that other sites will want to link<00:03:16.959><c> to</c><00:03:17.440><c> or</c><00:03:17.640><c> by</c><00:03:17.800><c> reaching</c><00:03:18.239><c> out</c><00:03:18.440><c> to</c> 00:03:18.550 --> 00:03:18.560 align:start position:0% link to or by reaching out to 00:03:18.560 --> 00:03:20.750 align:start position:0% link to or by reaching out to influencers<00:03:19.400><c> and</c><00:03:19.519><c> bloggers</c><00:03:20.080><c> in</c><00:03:20.239><c> your</c><00:03:20.400><c> niche</c> 00:03:20.750 --> 00:03:20.760 align:start position:0% influencers and bloggers in your niche 00:03:20.760 --> 00:03:22.430 align:start position:0% influencers and bloggers in your niche to<00:03:20.880><c> request</c><00:03:21.360><c> links.</c> 00:03:22.430 --> 00:03:22.440 align:start position:0% to request links. 00:03:22.440 --> 00:03:24.550 align:start position:0% to request links. Finally,<00:03:23.052><c> [music]</c><00:03:23.200><c> technical</c><00:03:23.760><c> SEO</c><00:03:24.280><c> is</c><00:03:24.440><c> an</c> 00:03:24.550 --> 00:03:24.560 align:start position:0% Finally, [music] technical SEO is an 00:03:24.560 --> 00:03:26.509 align:start position:0% Finally, [music] technical SEO is an important<00:03:25.040><c> aspect</c><00:03:25.560><c> of</c><00:03:25.680><c> optimizing</c><00:03:26.360><c> your</c> 00:03:26.509 --> 00:03:26.519 align:start position:0% important aspect of optimizing your 00:03:26.519 --> 00:03:30.790 align:start position:0% important aspect of optimizing your Shopify<00:03:27.080><c> store</c><00:03:27.519><c> for</c><00:03:27.680><c> search</c><00:03:28.040><c> engines.</c> 00:03:30.790 --> 00:03:30.800 align:start position:0% 00:03:30.800 --> 00:03:33.390 align:start position:0% This<00:03:31.120><c> includes</c><00:03:31.640><c> optimizing</c><00:03:32.280><c> your</c><00:03:32.400><c> site's</c><00:03:32.880><c> URL</c> 00:03:33.390 --> 00:03:33.400 align:start position:0% This includes optimizing your site's URL 00:03:33.400 --> 00:03:34.430 align:start position:0% This includes optimizing your site's URL structure,<00:03:33.532><c> [music]</c> 00:03:34.430 --> 00:03:34.440 align:start position:0% structure, [music] 00:03:34.440 --> 00:03:35.750 align:start position:0% structure, [music] ensuring<00:03:34.959><c> that</c><00:03:35.120><c> your</c><00:03:35.239><c> site</c><00:03:35.600><c> is</c> 00:03:35.750 --> 00:03:35.760 align:start position:0% ensuring that your site is 00:03:35.760 --> 00:03:37.910 align:start position:0% ensuring that your site is mobile-friendly,<00:03:36.880><c> and</c><00:03:37.040><c> using</c><00:03:37.360><c> structured</c> 00:03:37.910 --> 00:03:37.920 align:start position:0% mobile-friendly, and using structured 00:03:37.920 --> 00:03:40.070 align:start position:0% mobile-friendly, and using structured data<00:03:38.320><c> to</c><00:03:38.480><c> help</c><00:03:38.720><c> search</c><00:03:39.040><c> engines</c><00:03:39.519><c> understand</c> 00:03:40.070 --> 00:03:40.080 align:start position:0% data to help search engines understand 00:03:40.080 --> 00:03:41.229 align:start position:0% data to help search engines understand your<00:03:40.239><c> site's</c><00:03:40.560><c> content</c><00:03:40.737><c> [music]</c><00:03:41.080><c> and</c> 00:03:41.229 --> 00:03:41.239 align:start position:0% your site's content [music] and 00:03:41.239 --> 00:03:50.750 align:start position:0% your site's content [music] and structure.<00:03:42.360><c> Keyword</c><00:03:42.959><c> research.</c> 00:03:50.750 --> 00:03:50.760 align:start position:0% 00:03:50.760 --> 00:03:52.550 align:start position:0% Keyword<00:03:51.360><c> research</c><00:03:51.880><c> is</c><00:03:52.040><c> a</c><00:03:52.080><c> crucial</c><00:03:52.527><c> [music]</c> 00:03:52.550 --> 00:03:52.560 align:start position:0% Keyword research is a crucial [music] 00:03:52.560 --> 00:03:54.910 align:start position:0% Keyword research is a crucial [music] part<00:03:52.840><c> of</c><00:03:52.960><c> any</c><00:03:53.160><c> successful</c><00:03:53.840><c> Shopify</c><00:03:54.520><c> SEO</c> 00:03:54.910 --> 00:03:54.920 align:start position:0% part of any successful Shopify SEO 00:03:54.920 --> 00:03:59.270 align:start position:0% part of any successful Shopify SEO strategy. 00:03:59.270 --> 00:03:59.280 align:start position:0% 00:03:59.280 --> 00:04:00.710 align:start position:0% By<00:03:59.560><c> identifying</c><00:04:00.280><c> the</c><00:04:00.387><c> [music]</c><00:04:00.400><c> right</c> 00:04:00.710 --> 00:04:00.720 align:start position:0% By identifying the [music] right 00:04:00.720 --> 00:04:02.990 align:start position:0% By identifying the [music] right keywords,<00:04:01.560><c> you</c><00:04:01.720><c> can</c><00:04:01.880><c> optimize</c><00:04:02.440><c> your</c><00:04:02.600><c> store's</c> 00:04:02.990 --> 00:04:03.000 align:start position:0% keywords, you can optimize your store's 00:04:03.000 --> 00:04:05.310 align:start position:0% keywords, you can optimize your store's content<00:04:03.680><c> and</c><00:04:03.800><c> improve</c><00:04:04.200><c> its</c><00:04:04.360><c> visibility</c><00:04:05.120><c> in</c> 00:04:05.310 --> 00:04:05.320 align:start position:0% content and improve its visibility in 00:04:05.320 --> 00:04:07.390 align:start position:0% content and improve its visibility in search<00:04:05.680><c> engine</c><00:04:06.040><c> results</c><00:04:06.282><c> [music]</c><00:04:06.520><c> pages,</c> 00:04:07.390 --> 00:04:07.400 align:start position:0% search engine results [music] pages, 00:04:07.400 --> 00:04:08.630 align:start position:0% search engine results [music] pages, SERPs. 00:04:08.630 --> 00:04:08.640 align:start position:0% SERPs. 00:04:08.640 --> 00:04:10.990 align:start position:0% SERPs. To<00:04:08.760><c> conduct</c><00:04:09.200><c> effective</c><00:04:09.720><c> keyword</c><00:04:10.240><c> research,</c> 00:04:10.990 --> 00:04:11.000 align:start position:0% To conduct effective keyword research, 00:04:11.000 --> 00:04:12.310 align:start position:0% To conduct effective keyword research, start<00:04:11.360><c> by</c><00:04:11.520><c> brainstorming</c><00:04:11.540><c> [music]</c> 00:04:12.310 --> 00:04:12.320 align:start position:0% start by brainstorming [music] 00:04:12.320 --> 00:04:14.670 align:start position:0% start by brainstorming [music] relevant<00:04:12.800><c> topics</c><00:04:13.360><c> and</c><00:04:13.520><c> phrases</c><00:04:14.120><c> related</c><00:04:14.560><c> to</c> 00:04:14.670 --> 00:04:14.680 align:start position:0% relevant topics and phrases related to 00:04:14.680 --> 00:04:17.030 align:start position:0% relevant topics and phrases related to your<00:04:14.840><c> products</c><00:04:15.360><c> or</c><00:04:15.480><c> services.</c> 00:04:17.030 --> 00:04:17.040 align:start position:0% your products or services. 00:04:17.040 --> 00:04:19.670 align:start position:0% your products or services. Then,<00:04:17.640><c> use</c><00:04:18.000><c> keyword</c><00:04:18.480><c> research</c><00:04:18.959><c> tools</c><00:04:19.400><c> like</c> 00:04:19.670 --> 00:04:19.680 align:start position:0% Then, use keyword research tools like 00:04:19.680 --> 00:04:21.949 align:start position:0% Then, use keyword research tools like Google<00:04:20.040><c> Keyword</c><00:04:20.519><c> Planner</c><00:04:21.000><c> or</c><00:04:21.160><c> SEMrush</c><00:04:21.799><c> to</c> 00:04:21.949 --> 00:04:21.959 align:start position:0% Google Keyword Planner or SEMrush to 00:04:21.959 --> 00:04:24.630 align:start position:0% Google Keyword Planner or SEMrush to identify<00:04:22.600><c> high-volume,</c><00:04:23.680><c> low-competition</c> 00:04:24.630 --> 00:04:24.640 align:start position:0% identify high-volume, low-competition 00:04:24.640 --> 00:04:26.790 align:start position:0% identify high-volume, low-competition keywords<00:04:25.240><c> that</c><00:04:25.278><c> [music]</c><00:04:25.400><c> you</c><00:04:25.520><c> can</c><00:04:25.640><c> target.</c> 00:04:26.790 --> 00:04:26.800 align:start position:0% keywords that [music] you can target. 00:04:26.800 --> 00:04:28.950 align:start position:0% keywords that [music] you can target. When<00:04:27.000><c> conducting</c><00:04:27.560><c> keyword</c><00:04:28.040><c> research,</c><00:04:28.760><c> it's</c> 00:04:28.950 --> 00:04:28.960 align:start position:0% When conducting keyword research, it's 00:04:28.960 --> 00:04:31.190 align:start position:0% When conducting keyword research, it's important<00:04:29.440><c> to</c><00:04:29.520><c> consider</c><00:04:30.080><c> both</c><00:04:30.400><c> short-tail</c> 00:04:31.190 --> 00:04:31.200 align:start position:0% important to consider both short-tail 00:04:31.200 --> 00:04:35.190 align:start position:0% important to consider both short-tail and<00:04:31.400><c> long-tail</c><00:04:32.000><c> keywords.</c> 00:04:35.190 --> 00:04:35.200 align:start position:0% 00:04:35.200 --> 00:04:37.058 align:start position:0% Short-tail<00:04:35.880><c> keywords</c><00:04:36.520><c> are</c><00:04:36.640><c> broad</c><00:04:37.040><c> search</c> 00:04:37.058 --> 00:04:37.068 align:start position:0% Short-tail keywords are broad search 00:04:37.068 --> 00:04:39.110 align:start position:0% Short-tail keywords are broad search [music]<00:04:37.400><c> terms</c><00:04:37.880><c> that</c><00:04:38.040><c> are</c><00:04:38.160><c> typically</c><00:04:38.720><c> one</c><00:04:39.000><c> or</c> 00:04:39.110 --> 00:04:39.120 align:start position:0% [music] terms that are typically one or 00:04:39.120 --> 00:04:41.990 align:start position:0% [music] terms that are typically one or two<00:04:39.360><c> words</c><00:04:39.720><c> long,</c><00:04:40.600><c> while</c><00:04:40.840><c> long-tail</c><00:04:41.440><c> keywords</c> 00:04:41.990 --> 00:04:42.000 align:start position:0% two words long, while long-tail keywords 00:04:42.000 --> 00:04:44.310 align:start position:0% two words long, while long-tail keywords are<00:04:42.120><c> more</c><00:04:42.360><c> specific</c><00:04:43.120><c> and</c><00:04:43.280><c> usually</c><00:04:43.680><c> consist</c><00:04:44.200><c> of</c> 00:04:44.310 --> 00:04:44.320 align:start position:0% are more specific and usually consist of 00:04:44.320 --> 00:04:46.270 align:start position:0% are more specific and usually consist of three<00:04:44.680><c> or</c><00:04:44.800><c> more</c><00:04:44.928><c> [music]</c><00:04:45.080><c> words.</c> 00:04:46.270 --> 00:04:46.280 align:start position:0% three or more [music] words. 00:04:46.280 --> 00:04:48.230 align:start position:0% three or more [music] words. While<00:04:46.520><c> short-tail</c><00:04:47.200><c> keywords</c><00:04:47.840><c> may</c><00:04:48.040><c> have</c> 00:04:48.230 --> 00:04:48.240 align:start position:0% While short-tail keywords may have 00:04:48.240 --> 00:04:50.630 align:start position:0% While short-tail keywords may have higher<00:04:48.560><c> search</c><00:04:48.919><c> volumes,</c><00:04:49.760><c> they</c><00:04:49.919><c> also</c><00:04:50.240><c> tend</c><00:04:50.560><c> to</c> 00:04:50.630 --> 00:04:50.640 align:start position:0% higher search volumes, they also tend to 00:04:50.640 --> 00:04:52.670 align:start position:0% higher search volumes, they also tend to be<00:04:50.760><c> more</c><00:04:51.000><c> competitive</c><00:04:51.760><c> and</c><00:04:51.919><c> harder</c><00:04:52.240><c> to</c><00:04:52.360><c> rank</c> 00:04:52.670 --> 00:04:52.680 align:start position:0% be more competitive and harder to rank 00:04:52.680 --> 00:04:54.630 align:start position:0% be more competitive and harder to rank for. 00:04:54.630 --> 00:04:54.640 align:start position:0% for. 00:04:54.640 --> 00:04:56.110 align:start position:0% for. Long-tail<00:04:55.360><c> keywords,</c><00:04:55.408><c> [music]</c> 00:04:56.110 --> 00:04:56.120 align:start position:0% Long-tail keywords, [music] 00:04:56.120 --> 00:04:58.390 align:start position:0% Long-tail keywords, [music] on<00:04:56.280><c> the</c><00:04:56.440><c> other</c><00:04:56.680><c> hand,</c><00:04:57.280><c> may</c><00:04:57.480><c> have</c><00:04:57.720><c> lower</c><00:04:58.040><c> search</c> 00:04:58.390 --> 00:04:58.400 align:start position:0% on the other hand, may have lower search 00:04:58.400 --> 00:05:00.550 align:start position:0% on the other hand, may have lower search volumes,<00:04:59.040><c> but</c><00:04:59.240><c> are</c><00:04:59.400><c> often</c><00:04:59.760><c> easier</c><00:05:00.120><c> to</c><00:05:00.280><c> rank</c> 00:05:00.550 --> 00:05:00.560 align:start position:0% volumes, but are often easier to rank 00:05:00.560 --> 00:05:02.270 align:start position:0% volumes, but are often easier to rank for<00:05:00.880><c> and</c><00:05:01.040><c> can</c><00:05:01.160><c> drive</c><00:05:01.560><c> more</c><00:05:01.800><c> targeted</c><00:05:01.958><c> [music]</c> 00:05:02.270 --> 00:05:02.280 align:start position:0% for and can drive more targeted [music] 00:05:02.280 --> 00:05:04.110 align:start position:0% for and can drive more targeted [music] traffic<00:05:02.760><c> to</c><00:05:02.880><c> your</c><00:05:03.040><c> store.</c> 00:05:04.110 --> 00:05:04.120 align:start position:0% traffic to your store. 00:05:04.120 --> 00:05:12.550 align:start position:0% traffic to your store. On-page<00:05:04.760><c> optimization.</c> 00:05:12.550 --> 00:05:12.560 align:start position:0% 00:05:12.560 --> 00:05:14.750 align:start position:0% On-page<00:05:13.160><c> optimization</c><00:05:14.080><c> is</c><00:05:14.240><c> a</c><00:05:14.320><c> critical</c> 00:05:14.750 --> 00:05:14.760 align:start position:0% On-page optimization is a critical 00:05:14.760 --> 00:05:16.369 align:start position:0% On-page optimization is a critical component<00:05:15.400><c> of</c><00:05:15.520><c> any</c><00:05:15.760><c> successful</c><00:05:16.360><c> Shopify</c> 00:05:16.369 --> 00:05:16.379 align:start position:0% component of any successful Shopify 00:05:16.379 --> 00:05:17.030 align:start position:0% component of any successful Shopify [music] 00:05:17.030 --> 00:05:17.040 align:start position:0% [music] 00:05:17.040 --> 00:05:20.943 align:start position:0% [music] SEO<00:05:17.400><c> strategy.</c> 00:05:20.943 --> 00:05:20.950 align:start position:0% 00:05:20.950 --> 00:05:20.953 align:start position:0% 00:05:20.953 --> 00:05:20.960 align:start position:0% >> [music] 00:05:20.960 --> 00:05:23.350 align:start position:0% >> [music] >> It<00:05:21.120><c> involves</c><00:05:21.600><c> optimizing</c><00:05:22.320><c> various</c><00:05:22.800><c> elements</c> 00:05:23.350 --> 00:05:23.360 align:start position:0% >> It involves optimizing various elements 00:05:23.360 --> 00:05:25.390 align:start position:0% >> It involves optimizing various elements on<00:05:23.480><c> your</c><00:05:23.640><c> website</c><00:05:24.320><c> to</c><00:05:24.440><c> make</c><00:05:24.640><c> it</c><00:05:24.760><c> more</c><00:05:25.040><c> search</c> 00:05:25.390 --> 00:05:25.400 align:start position:0% on your website to make it more search 00:05:25.400 --> 00:05:29.350 align:start position:0% on your website to make it more search engine<00:05:25.760><c> friendly.</c> 00:05:29.350 --> 00:05:29.360 align:start position:0% 00:05:29.360 --> 00:05:30.550 align:start position:0% One<00:05:29.468><c> [music]</c><00:05:29.600><c> of</c><00:05:29.680><c> the</c><00:05:29.800><c> most</c><00:05:30.080><c> important</c> 00:05:30.550 --> 00:05:30.560 align:start position:0% One [music] of the most important 00:05:30.560 --> 00:05:32.990 align:start position:0% One [music] of the most important aspects<00:05:31.160><c> of</c><00:05:31.320><c> on-page</c><00:05:31.880><c> optimization</c><00:05:32.800><c> is</c> 00:05:32.990 --> 00:05:33.000 align:start position:0% aspects of on-page optimization is 00:05:33.000 --> 00:05:37.790 align:start position:0% aspects of on-page optimization is optimizing<00:05:33.680><c> your</c><00:05:33.800><c> page</c><00:05:34.200><c> titles.</c> 00:05:37.790 --> 00:05:37.800 align:start position:0% 00:05:37.800 --> 00:05:39.110 align:start position:0% Your<00:05:37.983><c> [music]</c><00:05:38.000><c> page</c><00:05:38.400><c> title</c><00:05:38.880><c> should</c> 00:05:39.110 --> 00:05:39.120 align:start position:0% Your [music] page title should 00:05:39.120 --> 00:05:40.990 align:start position:0% Your [music] page title should accurately<00:05:39.680><c> reflect</c><00:05:40.240><c> what</c><00:05:40.360><c> your</c><00:05:40.520><c> page</c><00:05:40.880><c> is</c> 00:05:40.990 --> 00:05:41.000 align:start position:0% accurately reflect what your page is 00:05:41.000 --> 00:05:46.230 align:start position:0% accurately reflect what your page is about<00:05:41.480><c> and</c><00:05:41.600><c> include</c><00:05:42.120><c> relevant</c><00:05:42.600><c> keywords.</c> 00:05:46.230 --> 00:05:46.240 align:start position:0% 00:05:46.240 --> 00:05:48.430 align:start position:0% This<00:05:46.520><c> helps</c><00:05:46.840><c> search</c><00:05:47.160><c> engines</c><00:05:47.680><c> understand</c> 00:05:48.430 --> 00:05:48.440 align:start position:0% This helps search engines understand 00:05:48.440 --> 00:05:49.990 align:start position:0% This helps search engines understand what<00:05:48.463><c> [music]</c><00:05:48.560><c> your</c><00:05:48.680><c> page</c><00:05:49.080><c> is</c><00:05:49.200><c> about</c><00:05:49.720><c> and</c><00:05:49.840><c> can</c> 00:05:49.990 --> 00:05:50.000 align:start position:0% what [music] your page is about and can 00:05:50.000 --> 00:05:54.349 align:start position:0% what [music] your page is about and can improve<00:05:50.440><c> your</c><00:05:50.600><c> rankings</c><00:05:51.200><c> in</c><00:05:51.360><c> search</c><00:05:51.680><c> results.</c> 00:05:54.349 --> 00:05:54.359 align:start position:0% improve your rankings in search results. 00:05:54.359 --> 00:05:54.630 align:start position:0% improve your rankings in search results. >> [music] 00:05:54.630 --> 00:05:54.640 align:start position:0% >> [music] 00:05:54.640 --> 00:05:56.670 align:start position:0% >> [music] >> Another<00:05:55.000><c> important</c><00:05:55.480><c> aspect</c><00:05:56.040><c> of</c><00:05:56.160><c> on-page</c> 00:05:56.670 --> 00:05:56.680 align:start position:0% >> Another important aspect of on-page 00:05:56.680 --> 00:05:58.950 align:start position:0% >> Another important aspect of on-page optimization<00:05:57.640><c> is</c><00:05:57.840><c> optimizing</c><00:05:58.520><c> your</c><00:05:58.680><c> meta</c> 00:05:58.950 --> 00:05:58.960 align:start position:0% optimization is optimizing your meta 00:05:58.960 --> 00:06:03.070 align:start position:0% optimization is optimizing your meta descriptions. 00:06:03.070 --> 00:06:03.080 align:start position:0% 00:06:03.080 --> 00:06:04.270 align:start position:0% Your<00:06:03.280><c> meta</c><00:06:03.520><c> description</c><00:06:03.539><c> [music]</c> 00:06:04.270 --> 00:06:04.280 align:start position:0% Your meta description [music] 00:06:04.280 --> 00:06:06.310 align:start position:0% Your meta description [music] is<00:06:04.440><c> the</c><00:06:04.560><c> short</c><00:06:04.960><c> blurb</c><00:06:05.400><c> that</c><00:06:05.560><c> appears</c><00:06:06.040><c> below</c> 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what your page is about and 00:06:14.760 --> 00:06:16.619 align:start position:0% summary of what your page is about and encourage<00:06:15.320><c> users</c><00:06:15.840><c> to</c><00:06:15.960><c> click</c><00:06:16.280><c> through</c><00:06:16.520><c> to</c> 00:06:16.619 --> 00:06:16.629 align:start position:0% encourage users to click through to 00:06:16.629 --> 00:06:19.870 align:start position:0% encourage users to click through to [music]<00:06:16.640><c> your</c><00:06:16.800><c> site.</c> 00:06:19.870 --> 00:06:19.880 align:start position:0% 00:06:19.880 --> 00:06:21.750 align:start position:0% Including<00:06:20.480><c> relevant</c><00:06:20.960><c> keywords</c><00:06:21.214><c> [music]</c><00:06:21.640><c> in</c> 00:06:21.750 --> 00:06:21.760 align:start position:0% Including relevant keywords [music] in 00:06:21.760 --> 00:06:23.750 align:start position:0% Including relevant keywords [music] in your<00:06:21.880><c> meta</c><00:06:22.160><c> description</c><00:06:22.919><c> can</c><00:06:23.160><c> also</c><00:06:23.480><c> help</c> 00:06:23.750 --> 00:06:23.760 align:start position:0% your meta description can also help 00:06:23.760 --> 00:06:28.310 align:start position:0% your meta description can also help improve<00:06:24.160><c> your</c><00:06:24.320><c> rankings</c><00:06:24.919><c> in</c><00:06:25.080><c> search</c><00:06:25.400><c> results.</c> 00:06:28.310 --> 00:06:28.320 align:start position:0% 00:06:28.320 --> 00:06:30.990 align:start position:0% Finally,<00:06:29.040><c> optimizing</c><00:06:29.720><c> your</c><00:06:29.880><c> content</c><00:06:30.520><c> is</c><00:06:30.680><c> also</c> 00:06:30.990 --> 00:06:31.000 align:start position:0% Finally, optimizing your content is also 00:06:31.000 --> 00:06:36.750 align:start position:0% Finally, optimizing your content is also crucial<00:06:31.520><c> for</c><00:06:31.720><c> on-page</c><00:06:32.280><c> optimization.</c> 00:06:36.750 --> 00:06:36.760 align:start position:0% 00:06:36.760 --> 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in</c><00:06:48.640><c> a</c><00:06:48.720><c> way</c><00:06:48.919><c> that</c> 00:06:49.070 --> 00:06:49.080 align:start position:0% and be structured [music] in a way that 00:06:49.080 --> 00:06:50.909 align:start position:0% and be structured [music] in a way that makes<00:06:49.360><c> it</c><00:06:49.520><c> easy</c><00:06:49.800><c> for</c><00:06:50.000><c> search</c><00:06:50.360><c> engines</c><00:06:50.800><c> to</c> 00:06:50.909 --> 00:06:50.919 align:start position:0% makes it easy for search engines to 00:06:50.919 --> 00:06:53.550 align:start position:0% makes it easy for search engines to understand. 00:06:53.550 --> 00:06:53.560 align:start position:0% understand. 00:06:53.560 --> 00:07:01.814 align:start position:0% understand. Off-page<00:06:53.964><c> [music]</c><00:06:54.280><c> optimization.</c> 00:07:01.814 --> 00:07:01.824 align:start position:0% 00:07:01.824 --> 00:07:01.990 align:start position:0% >> [music] 00:07:01.990 --> 00:07:02.000 align:start position:0% >> [music] 00:07:02.000 --> 00:07:04.270 align:start position:0% >> [music] >> Off-page<00:07:02.680><c> optimization</c><00:07:03.600><c> is</c><00:07:03.760><c> a</c><00:07:03.800><c> critical</c> 00:07:04.270 --> 00:07:04.280 align:start position:0% >> Off-page optimization is a critical 00:07:04.280 --> 00:07:07.110 align:start position:0% >> Off-page optimization is a critical component<00:07:04.880><c> of</c><00:07:05.000><c> Shopify</c><00:07:05.600><c> SEO</c><00:07:06.360><c> as</c><00:07:06.520><c> it</c><00:07:06.640><c> involves</c> 00:07:07.110 --> 00:07:07.120 align:start position:0% component of Shopify SEO as it involves 00:07:07.120 --> 00:07:08.830 align:start position:0% component of Shopify SEO as it involves building<00:07:07.520><c> high-quality</c><00:07:08.240><c> backlinks</c><00:07:08.374><c> [music]</c> 00:07:08.830 --> 00:07:08.840 align:start position:0% building high-quality backlinks [music] 00:07:08.840 --> 00:07:10.430 align:start position:0% building high-quality backlinks [music] to<00:07:08.960><c> your</c><00:07:09.120><c> store.</c> 00:07:10.430 --> 00:07:10.440 align:start position:0% to your store. 00:07:10.440 --> 00:07:12.550 align:start position:0% to your store. Backlinks<00:07:11.080><c> are</c><00:07:11.200><c> like</c><00:07:11.480><c> votes</c><00:07:11.760><c> of</c><00:07:11.880><c> confidence</c> 00:07:12.550 --> 00:07:12.560 align:start position:0% Backlinks are like votes of confidence 00:07:12.560 --> 00:07:14.470 align:start position:0% Backlinks are like votes of confidence from<00:07:12.760><c> other</c><00:07:13.000><c> websites</c><00:07:13.614><c> [music]</c><00:07:13.880><c> indicating</c> 00:07:14.470 --> 00:07:14.480 align:start position:0% from other websites [music] indicating 00:07:14.480 --> 00:07:16.110 align:start position:0% from other websites [music] indicating that<00:07:14.640><c> your</c><00:07:14.760><c> store</c><00:07:15.200><c> is</c><00:07:15.360><c> authoritative</c><00:07:16.000><c> and</c> 00:07:16.110 --> 00:07:16.120 align:start position:0% that your store is authoritative and 00:07:16.120 --> 00:07:18.830 align:start position:0% that your store is authoritative and trustworthy. 00:07:18.830 --> 00:07:18.840 align:start position:0% trustworthy. 00:07:18.840 --> 00:07:20.810 align:start position:0% trustworthy. To<00:07:19.000><c> build</c><00:07:19.320><c> high-quality</c><00:07:20.000><c> backlinks,</c> 00:07:20.810 --> 00:07:20.820 align:start position:0% To build high-quality backlinks, 00:07:20.820 --> 00:07:20.830 align:start position:0% To build high-quality backlinks, >> [music] 00:07:20.830 --> 00:07:20.840 align:start position:0% >> [music] 00:07:20.840 --> 00:07:22.909 align:start position:0% >> [music] >> you<00:07:21.000><c> need</c><00:07:21.200><c> to</c><00:07:21.320><c> focus</c><00:07:21.720><c> on</c><00:07:21.880><c> creating</c><00:07:22.400><c> valuable</c> 00:07:22.909 --> 00:07:22.919 align:start position:0% >> you need to focus on creating valuable 00:07:22.919 --> 00:07:25.150 align:start position:0% >> you need to focus on creating valuable content<00:07:23.600><c> links.</c><00:07:24.120><c> You</c><00:07:24.280><c> need</c><00:07:24.480><c> to</c><00:07:24.560><c> focus</c><00:07:25.000><c> on</c> 00:07:25.150 --> 00:07:25.160 align:start position:0% content links. You need to focus on 00:07:25.160 --> 00:07:26.990 align:start position:0% content links. You need to focus on creating<00:07:25.640><c> valuable</c><00:07:26.200><c> content</c><00:07:26.715><c> [music]</c><00:07:26.840><c> that</c> 00:07:26.990 --> 00:07:27.000 align:start position:0% creating valuable content [music] that 00:07:27.000 --> 00:07:30.550 align:start position:0% creating valuable content [music] that other<00:07:27.240><c> websites</c><00:07:27.880><c> will</c><00:07:28.000><c> want</c><00:07:28.200><c> to</c><00:07:28.320><c> link</c><00:07:28.560><c> to.</c> 00:07:30.550 --> 00:07:30.560 align:start position:0% other websites will want to link to. 00:07:30.560 --> 00:07:32.550 align:start position:0% other websites will want to link to. This<00:07:30.800><c> can</c><00:07:30.960><c> include</c><00:07:31.480><c> blog</c><00:07:31.840><c> posts,</c> 00:07:32.550 --> 00:07:32.560 align:start position:0% This can include blog posts, 00:07:32.560 --> 00:07:35.190 align:start position:0% This can include blog posts, infographics,<00:07:33.720><c> and</c><00:07:33.880><c> other</c><00:07:34.120><c> types</c><00:07:34.440><c> of</c><00:07:34.560><c> content</c> 00:07:35.190 --> 00:07:35.200 align:start position:0% infographics, and other types of content 00:07:35.200 --> 00:07:36.950 align:start position:0% infographics, and other types of content that<00:07:35.360><c> provide</c><00:07:35.760><c> value</c><00:07:36.240><c> to</c><00:07:36.360><c> your</c><00:07:36.520><c> target</c> 00:07:36.950 --> 00:07:36.960 align:start position:0% that provide value to your target 00:07:36.960 --> 00:07:37.840 align:start position:0% that provide value to your target audience. 00:07:37.840 --> 00:07:37.850 align:start position:0% audience. 00:07:37.850 --> 00:07:38.909 align:start position:0% audience. >> [music] 00:07:38.909 --> 00:07:38.919 align:start position:0% >> [music] 00:07:38.919 --> 00:07:41.030 align:start position:0% >> [music] >> Additionally,<00:07:39.880><c> you</c><00:07:40.040><c> can</c><00:07:40.240><c> reach</c><00:07:40.520><c> out</c><00:07:40.680><c> to</c><00:07:40.800><c> other</c> 00:07:41.030 --> 00:07:41.040 align:start position:0% >> Additionally, you can reach out to other 00:07:41.040 --> 00:07:43.080 align:start position:0% >> Additionally, you can reach out to other website<00:07:41.560><c> owners</c><00:07:42.040><c> and</c><00:07:42.280><c> offer</c><00:07:42.520><c> to</c><00:07:42.640><c> guest</c><00:07:42.960><c> post</c> 00:07:43.080 --> 00:07:43.090 align:start position:0% website owners and offer to guest post 00:07:43.090 --> 00:07:45.230 align:start position:0% website owners and offer to guest post [music]<00:07:43.320><c> on</c><00:07:43.440><c> their</c><00:07:43.560><c> site,</c><00:07:44.320><c> providing</c><00:07:44.800><c> a</c><00:07:44.880><c> link</c> 00:07:45.230 --> 00:07:45.240 align:start position:0% [music] on their site, providing a link 00:07:45.240 --> 00:07:47.470 align:start position:0% [music] on their site, providing a link back<00:07:45.520><c> to</c><00:07:45.600><c> your</c><00:07:45.760><c> store</c><00:07:46.200><c> in</c><00:07:46.320><c> return.</c> 00:07:47.470 --> 00:07:47.480 align:start position:0% back to your store in return. 00:07:47.480 --> 00:07:55.910 align:start position:0% back to your store in return. Technical<00:07:48.040><c> SEO.</c> 00:07:55.910 --> 00:07:55.920 align:start position:0% 00:07:55.920 --> 00:07:58.145 align:start position:0% Technical<00:07:56.440><c> SEO</c><00:07:56.960><c> is</c><00:07:57.080><c> an</c><00:07:57.200><c> essential</c><00:07:57.720><c> aspect</c> 00:07:58.145 --> 00:07:58.155 align:start position:0% Technical SEO is an essential aspect 00:07:58.155 --> 00:08:00.070 align:start position:0% Technical SEO is an essential aspect [music]<00:07:58.240><c> of</c><00:07:58.360><c> optimizing</c><00:07:59.000><c> a</c><00:07:59.080><c> Shopify</c><00:07:59.680><c> store</c> 00:08:00.070 --> 00:08:00.080 align:start position:0% [music] of optimizing a Shopify store 00:08:00.080 --> 00:08:04.310 align:start position:0% [music] of optimizing a Shopify store for<00:08:00.280><c> search</c><00:08:00.640><c> engines.</c> 00:08:04.310 --> 00:08:04.320 align:start position:0% 00:08:04.320 --> 00:08:05.870 align:start position:0% It<00:08:04.440><c> involves</c><00:08:04.920><c> improving</c><00:08:05.360><c> [music]</c><00:08:05.440><c> the</c><00:08:05.560><c> site</c> 00:08:05.870 --> 00:08:05.880 align:start position:0% It involves improving [music] the site 00:08:05.880 --> 00:08:08.670 align:start position:0% It involves improving [music] the site structure,<00:08:06.720><c> URL</c><00:08:07.320><c> structure,</c><00:08:08.120><c> and</c><00:08:08.320><c> schema</c> 00:08:08.670 --> 00:08:08.680 align:start position:0% structure, URL structure, and schema 00:08:08.680 --> 00:08:10.310 align:start position:0% structure, URL structure, and schema markup<00:08:09.240><c> to</c><00:08:09.360><c> make</c><00:08:09.600><c> it</c><00:08:09.720><c> easier</c><00:08:09.945><c> [music]</c><00:08:10.160><c> for</c> 00:08:10.310 --> 00:08:10.320 align:start position:0% markup to make it easier [music] for 00:08:10.320 --> 00:08:12.390 align:start position:0% markup to make it easier [music] for search<00:08:10.680><c> engines</c><00:08:11.120><c> to</c><00:08:11.240><c> crawl</c><00:08:11.680><c> and</c><00:08:11.840><c> index</c><00:08:12.240><c> your</c> 00:08:12.390 --> 00:08:12.400 align:start position:0% search engines to crawl and index your 00:08:12.400 --> 00:08:13.510 align:start position:0% search engines to crawl and index your site. 00:08:13.510 --> 00:08:13.520 align:start position:0% site. 00:08:13.520 --> 00:08:15.430 align:start position:0% site. Site<00:08:13.840><c> structure</c><00:08:14.480><c> refers</c><00:08:15.000><c> to</c><00:08:15.120><c> the</c><00:08:15.185><c> [music]</c><00:08:15.240><c> way</c> 00:08:15.430 --> 00:08:15.440 align:start position:0% Site structure refers to the [music] way 00:08:15.440 --> 00:08:21.870 align:start position:0% Site structure refers to the [music] way pages<00:08:15.960><c> are</c><00:08:16.120><c> organized</c><00:08:16.800><c> on</c><00:08:16.919><c> your</c><00:08:17.080><c> site.</c> 00:08:21.870 --> 00:08:21.880 align:start position:0% 00:08:21.880 --> 00:08:23.750 align:start position:0% A<00:08:21.960><c> well-structured</c><00:08:22.880><c> site</c><00:08:23.045><c> [music]</c><00:08:23.320><c> makes</c><00:08:23.600><c> it</c> 00:08:23.750 --> 00:08:23.760 align:start position:0% A well-structured site [music] makes it 00:08:23.760 --> 00:08:25.950 align:start position:0% A well-structured site [music] makes it easy<00:08:24.080><c> for</c><00:08:24.240><c> both</c><00:08:24.520><c> users</c><00:08:25.040><c> and</c><00:08:25.200><c> search</c><00:08:25.520><c> engines</c> 00:08:25.950 --> 00:08:25.960 align:start position:0% easy for both users and search engines 00:08:25.960 --> 00:08:30.310 align:start position:0% easy for both users and search engines to<00:08:26.080><c> navigate.</c> 00:08:30.310 --> 00:08:30.320 align:start position:0% 00:08:30.320 --> 00:08:32.860 align:start position:0% URL<00:08:30.919><c> structure</c><00:08:31.520><c> is</c><00:08:31.720><c> also</c><00:08:32.039><c> important</c><00:08:32.560><c> for</c><00:08:32.719><c> SEO,</c> 00:08:32.860 --> 00:08:32.870 align:start position:0% URL structure is also important for SEO, 00:08:32.870 --> 00:08:33.430 align:start position:0% URL structure is also important for SEO, [music] 00:08:33.430 --> 00:08:33.440 align:start position:0% [music] 00:08:33.440 --> 00:08:35.550 align:start position:0% [music] as<00:08:33.640><c> it</c><00:08:33.760><c> helps</c><00:08:34.080><c> search</c><00:08:34.400><c> engines</c><00:08:34.880><c> understand</c> 00:08:35.550 --> 00:08:35.560 align:start position:0% as it helps search engines understand 00:08:35.560 --> 00:08:38.830 align:start position:0% as it helps search engines understand what<00:08:35.680><c> your</c><00:08:35.800><c> page</c><00:08:36.200><c> is</c><00:08:36.320><c> about.</c> 00:08:38.830 --> 00:08:38.840 align:start position:0% what your page is about. 00:08:38.840 --> 00:08:40.990 align:start position:0% what your page is about. Finally,<00:08:39.420><c> [music]</c><00:08:39.479><c> schema</c><00:08:39.919><c> markup</c><00:08:40.479><c> is</c><00:08:40.640><c> a</c><00:08:40.719><c> type</c> 00:08:40.990 --> 00:08:41.000 align:start position:0% Finally, [music] schema markup is a type 00:08:41.000 --> 00:08:43.070 align:start position:0% Finally, [music] schema markup is a type of<00:08:41.120><c> code</c><00:08:41.560><c> that</c><00:08:41.719><c> you</c><00:08:41.840><c> can</c><00:08:42.000><c> add</c><00:08:42.240><c> to</c><00:08:42.320><c> your</c><00:08:42.479><c> site</c><00:08:42.960><c> to</c> 00:08:43.070 --> 00:08:43.080 align:start position:0% of code that you can add to your site to 00:08:43.080 --> 00:08:44.510 align:start position:0% of code that you can add to your site to help<00:08:43.320><c> search</c><00:08:43.680><c> engines</c><00:08:44.005><c> [music]</c><00:08:44.200><c> better</c> 00:08:44.510 --> 00:08:44.520 align:start position:0% help search engines [music] better 00:08:44.520 --> 00:08:47.270 align:start position:0% help search engines [music] better understand<00:08:45.080><c> the</c><00:08:45.200><c> content</c><00:08:45.760><c> on</c><00:08:45.880><c> your</c><00:08:46.000><c> pages.</c> 00:08:47.270 --> 00:08:47.280 align:start position:0% understand the content on your pages. 00:08:47.280 --> 00:08:55.670 align:start position:0% understand the content on your pages. Conclusion. 00:08:55.670 --> 00:08:55.680 align:start position:0% 00:08:55.680 --> 00:08:57.310 align:start position:0% In<00:08:55.800><c> conclusion,</c><00:08:56.680><c> we</c><00:08:56.839><c> have</c><00:08:57.000><c> learned</c><00:08:57.106><c> [music]</c> 00:08:57.310 --> 00:08:57.320 align:start position:0% In conclusion, we have learned [music] 00:08:57.320 --> 00:08:59.950 align:start position:0% In conclusion, we have learned [music] that<00:08:57.480><c> Shopify</c><00:08:58.120><c> SEO</c><00:08:58.680><c> is</c><00:08:58.839><c> a</c><00:08:58.920><c> critical</c><00:08:59.320><c> component</c> 00:08:59.950 --> 00:08:59.960 align:start position:0% that Shopify SEO is a critical component 00:08:59.960 --> 00:09:04.110 align:start position:0% that Shopify SEO is a critical component of<00:09:00.080><c> any</c><00:09:00.320><c> successful</c><00:09:00.960><c> online</c><00:09:01.400><c> store.</c> 00:09:04.110 --> 00:09:04.120 align:start position:0% 00:09:04.120 --> 00:09:06.350 align:start position:0% By<00:09:04.320><c> optimizing</c><00:09:05.000><c> your</c><00:09:05.120><c> store's</c><00:09:05.600><c> key</c><00:09:05.839><c> features</c> 00:09:06.350 --> 00:09:06.360 align:start position:0% By optimizing your store's key features 00:09:06.360 --> 00:09:07.630 align:start position:0% By optimizing your store's key features and<00:09:06.520><c> functionalities,</c><00:09:06.931><c> [music]</c> 00:09:07.630 --> 00:09:07.640 align:start position:0% and functionalities, [music] 00:09:07.640 --> 00:09:09.950 align:start position:0% and functionalities, [music] conducting<00:09:08.200><c> effective</c><00:09:08.720><c> keyword</c><00:09:09.200><c> research,</c> 00:09:09.950 --> 00:09:09.960 align:start position:0% conducting effective keyword research, 00:09:09.960 --> 00:09:11.590 align:start position:0% conducting effective keyword research, and<00:09:10.080><c> implementing</c><00:09:10.760><c> on-page</c><00:09:11.480><c> and</c><00:09:11.516><c> [music]</c> 00:09:11.590 --> 00:09:11.600 align:start position:0% and implementing on-page and [music] 00:09:11.600 --> 00:09:13.870 align:start position:0% and implementing on-page and [music] off-page<00:09:12.120><c> optimization</c><00:09:12.839><c> techniques,</c><00:09:13.720><c> you</c> 00:09:13.870 --> 00:09:13.880 align:start position:0% off-page optimization techniques, you 00:09:13.880 --> 00:09:15.630 align:start position:0% off-page optimization techniques, you can<00:09:14.040><c> improve</c><00:09:14.440><c> your</c><00:09:14.600><c> store's</c><00:09:15.000><c> search</c><00:09:15.320><c> engine</c> 00:09:15.630 --> 00:09:15.640 align:start position:0% can improve your store's search engine 00:09:15.640 --> 00:09:17.630 align:start position:0% can improve your store's search engine rankings<00:09:16.240><c> and</c><00:09:16.360><c> attract</c><00:09:16.800><c> more</c><00:09:17.000><c> traffic</c><00:09:17.520><c> to</c> 00:09:17.630 --> 00:09:17.640 align:start position:0% rankings and attract more traffic to 00:09:17.640 --> 00:09:18.910 align:start position:0% rankings and attract more traffic to your<00:09:17.800><c> site.</c> 00:09:18.910 --> 00:09:18.920 align:start position:0% your site. 00:09:18.920 --> 00:09:21.331 align:start position:0% your site. Remember,<00:09:19.680><c> a</c><00:09:19.760><c> well-executed</c><00:09:20.760><c> Shopify</c> 00:09:21.331 --> 00:09:21.341 align:start position:0% Remember, a well-executed Shopify 00:09:21.341 --> 00:09:23.230 align:start position:0% Remember, a well-executed Shopify [music]<00:09:21.360><c> SEO</c><00:09:21.720><c> strategy</c><00:09:22.440><c> takes</c><00:09:22.800><c> time</c><00:09:23.120><c> and</c> 00:09:23.230 --> 00:09:23.240 align:start position:0% [music] SEO strategy takes time and 00:09:23.240 --> 00:09:27.390 align:start position:0% [music] SEO strategy takes time and effort,<00:09:23.839><c> but</c><00:09:24.000><c> the</c><00:09:24.120><c> results</c><00:09:24.600><c> are</c><00:09:24.720><c> worth</c><00:09:25.000><c> it.</c> 00:09:27.390 --> 00:09:27.400 align:start position:0% 00:09:27.400 --> 00:09:29.030 align:start position:0% By<00:09:27.520><c> following</c><00:09:27.891><c> [music]</c><00:09:28.000><c> the</c><00:09:28.120><c> steps</c><00:09:28.520><c> outlined</c> 00:09:29.030 --> 00:09:29.040 align:start position:0% By following [music] the steps outlined 00:09:29.040 --> 00:09:31.150 align:start position:0% By following [music] the steps outlined in<00:09:29.120><c> this</c><00:09:29.320><c> presentation,</c><00:09:30.440><c> you</c><00:09:30.600><c> can</c><00:09:30.760><c> take</c><00:09:31.000><c> your</c> 00:09:31.150 --> 00:09:31.160 align:start position:0% in this presentation, you can take your 00:09:31.160 --> 00:09:32.750 align:start position:0% in this presentation, you can take your store<00:09:31.600><c> to</c><00:09:31.720><c> the</c><00:09:31.839><c> next</c><00:09:32.200><c> level</c><00:09:32.476><c> [music]</c><00:09:32.600><c> and</c> 00:09:32.750 --> 00:09:32.760 align:start position:0% store to the next level [music] and 00:09:32.760 --> 00:09:35.750 align:start position:0% store to the next level [music] and achieve<00:09:33.120><c> long-term</c><00:09:33.680><c> success.</c> 00:09:35.750 --> 00:09:35.760 align:start position:0% achieve long-term success. 00:09:35.760 --> 00:09:37.706 align:start position:0% achieve long-term success. So,<00:09:36.320><c> what</c><00:09:36.480><c> are</c><00:09:36.560><c> you</c><00:09:36.680><c> waiting</c><00:09:37.000><c> for?</c> 00:09:37.706 --> 00:09:37.716 align:start position:0% So, what are you waiting for? 00:09:37.716 --> 00:09:39.736 align:start position:0% So, what are you waiting for? >> [music]