www.shopify.com
내용
Shopify는 설립 이래로 전 세계 전자상거래 산업의 성장을 지원해 왔으며, 그 과정에서 사업을 확장하고 성장시키는 방법에 대해 많은 것을 배웠습니다. 그중 하나는 기업이 시간 소모가 큰 일상 업무를 자동화할 수 있는 맞춤형 워크플로를 구축하도록 돕는 것이 얼마나 중요한가라는 점입니다. 이런 이유로 Shopify는 Shopify Flow를 만들었습니다. Flow는 판매자가 사업을 더 스마트하게 운영할 수 있도록 설계된 목적 중심의 자동화 솔루션을 제공합니다.
Flow를 사용하면 코딩 없이도 맞춤형 기능을 쉽게 만들 수 있어, 판매자들이 사업 성장에 더 많은 시간을 집중할 수 있습니다. 기존 앱들을 연결하여 더욱 독특한 활용 사례를 만들어낼 수도 있습니다. 재주문이나 재입고 같은 재고 관리 업무 자동화부터 사기 방지 관리까지, Flow는 여러분이 상상할 수 있는 거의 모든 업무나 프로세스를 지원할 준비가 되어 있습니다.
새로워진 Shopify Flow를 소개합니다
최근 Flow에 중요한 개선사항들을 적용했습니다(2021년 기준). 이는 판매자와 파트너들이 제품을 사용하고 사업을 구축하는 방식을 근본적으로 변화시키고 긍정적인 영향을 미치는 변화입니다.
본 블로그는 Flow 개선을 위해 진행한 가장 흥미로운 작업들을 공유하고, 가능한 활용 사례들을 살펴보며, 여러분만의 Flow 여정을 시작할 수 있도록 도움을 드립니다.
새로운 Flow로 무엇을 할 수 있을까요?
새롭게 개선된 Shopify Flow가 더 스마트한 전자상거래를 위해 할 수 있는 몇 가지 기능들을 소개합니다.
관리자 API의 거의 모든 데이터 포인트에 손쉽게 접근
이 새로운 기능은 판매자가 자동화에서 조건과 조치를 설정할 때 선택할 수 있는 필드의 범위를 대폭 확장합니다. 또한 스토어의 데이터를 더욱 깊이 탐색하고, 이전에는 불가능했던 새로운 사용 사례를 구축할 수 있도록 지원합니다.
예를 들어, 판매자는 주문 내 제품 태그를 기반으로 워크플로를 만들 수 있습니다. 즉, ‘최종 세일(final sale)’ 상품을 추적하는 자동화를 구축할 수 있습니다. 개선 이전 Flow에서는 주문 수준(order level) 데이터까지만 접근할 수 있었고, 그 안의 개별 제품 데이터에는 접근할 수 없었습니다.
복잡한 워크플로우 구축을 위한 더 많은 유연성
새로운 Shopify Flow에서는 워크플로를 구축할 때 사용할 수 있는 논리 옵션이 대폭 개선되었습니다. 이는 실제로 판매자가 고급 조건 로직과 워크플로 순서를 활용해 더 복잡한 자동화를 구축할 수 있다는 것을 의미합니다.
이제 판매자는 “또는(or)” 조건을 포함하는 워크플로를 생성하거나, 하나의 변수를 다른 변수와 비교할 수도 있습니다. 예를 들어, 판매자는 특정 금액 이상의 주문(예를 들어, 100만 원)을 확인하거나, 주문 고객의 국가와 배송 국가의 일치 여부를 확인하는 사기 방지 워크플로를 구축할 수 있습니다. 이 두 기준 중 하나(금액 또는 배송 국가 일치 여부)라도 충족되면, Flow가 주문 검토를 알리는 이메일을 발송합니다.
고급 조건 로직 외에도 Flow는 자동화 내에서 작업이 실행되는 순서를 세밀하게 지정할 수 있는 기능을 제공합니다. 이 기능은, 예를 들어 재주문을 시작하거나 마케팅 팀에 새 광고 캠페인으로 전환하라는 알림을 보내기 전에 품절된 상품을 먼저 숨겨야 하는 경우에 특히 유용합니다.
이처럼 고급 조건 설정과 작업 순서 지정 기능이 Shopify 데이터에 대한 확장된 접근성과 결합되면서, Flow는 그 어느 때보다 유연해졌습니다. 이를 통해, 판매자는 이제 이전에는 구현할 수 없었던 다양한 자동화 시나리오를 생성할 수 있습니다.
더 간단한 탐색과 사용자 경험
결국, Shopify는 누구나 쉽게 워크플로를 만들 수 있도록 하고 싶었습니다. 따라서 모든 사용자에게 도움이 될 수 있는 작업에 집중했습니다. 새로운 Flow에서는 트리거, 조건, 조치(action)를 더 빠르게 검색하고, 더 간편하게 워크플로를 삭제 및 수정하며, 더 쉽게 Flow와 통합되는 앱을 확인할 수 있도록 했습니다.
이제 판매자는 새로 추가된 검색창에 키워드를 입력하기만 하면 트리거, 조건 또는 조치를 쉽게 찾을 수 있습니다. 관련된 모든 항목이 즉시 화면에 표시됩니다. 게다가 트리거, 조건, 액션이 중첩 메뉴로 그룹화되어 있어, 판매자는 상위 주제부터 시작해 필요한 세부 옵션으로 이동할 수 있습니다.
Flow와 연동되는 모든 제3자 앱도 이제 트리거와 조치 메뉴에서 바로 확인할 수 있습니다. 이를 통해 판매자는 자신이 사용하는 앱 중 어떤 앱이 커넥터를 갖추고 있으며, Shopify Flow에서 활용할 수 있는지를 손쉽게 파악할 수 있습니다. 더 이상 추측할 필요가 없습니다.
마지막으로, 단순하게 들릴 수 있지만 항목 삭제 방식 변경은 시간 절약과 워크플로 구축 측면에서 매우 큰 개선 부분입니다. 이전 버전의 Flow에서는 워크플로 내에서 항목을 삭제하면 해당 항목뿐 아니라, 그 이후의 모든 단계까지 함께 사라졌습니다. 사실 이러한 문제로 많은 판매자가 어려움을 겪었습니다. 이제 이러한 문제는 사라졌습니다. 현재는 해당 항목을 삭제하면 그 항목만 삭제됩니다. 물론 워크플로가 다시 작동하도록 하려면, 연결이 끊긴 부분은 다시 연결해야 합니다.
더 알아보기: 전자상거래 자동화를 위한 Shopify Flow 워크플로 템플릿 10가지
Flow의 독보적인 전자상거래 자동화 기능을 경험하세요
많은 경쟁 제품과 달리 Flow는 판매자가 미리 만들어진 워크플로를 빠르고 쉽게 활성화하고, 거의 모든 전자상거래 문제에 대해 직접 맞춤형 솔루션을 구축할 수 있도록 특별히 설계되었습니다. 실제로 Flow의 사용자 인터페이스는 전자상거래 환경을 고려해 설계되었기 때문에, 판매자는 원하는 옵션과 조치를 정확히 찾아 연결하고, 바로 다음 업무를 진행할 수 있습니다.
예를 들어 Flow에서는 주문을 신속하게 취소할 수 있는 기능을 제공합니다. 다른 플랫폼에서는 판매자가 주문 취소와 관련된 모든 작업을 각각 따로 설정해야 합니다. 일반적으로는 다음과 같은 단계를 일일이 구성해야 합니다.
- 취소 사유 제공
- 고객에게 주문 취소를 알림
- 상품 환불
- 배송비 환불
- 재고 복원
하지만 Flow에서는 이 모든 옵션을 간단한 드롭다운 메뉴(아래 참조)로 제공하여 판매자들이 필요한 모든 단계를 빠르게 선택할 수 있습니다. 이를 통해 워크플로 구축 과정이 훨씬 빠르고 간편합니다.
판매자에게 Flow가 이상적인 자동화 솔루션임을 보여주는 또 다른 예시를 원하시나요? Flow가 고유한 워크플로를 만들 때 제공하는 깊이와 다양성만 봐도 그 이유를 알 수 있습니다. 앞서 언급했듯이, Flow는 GraphQL Admin API의 데이터에 접근할 수 있습니다. 기본적으로 이는 판매자가 세 단계 아래까지 내려가 스토어 수준, 주문 수준, 그리고 상품 수준에서 자동화를 트리거할 수 있다는 뜻입니다. 다른 플랫폼들은 REST API만 활용하기 때문에, 사용할 수 있는 트리거, 조건, 조치의 옵션이 상당히 제한적입니다.
이것이 의미하는 바를 시각화하기 위해 예를 들어보겠습니다. 냉장 배송이 필요한 주문에 태그를 추가해야 하는 상황을 상상해 보세요. Flow에서는 판매자가 주문 내 어떤 상품이라도 “신선 식품(fresh food)”이라는 상품 태그가 있는지 확인하는 워크플로를 설정할 수 있습니다. 주문에 포함된 상품 중 하나라도 이 태그가 있다면, Flow는 해당 주문에 “냉장 배송(Refrigerated Shipping)”이라는 주문 태그를 추가하여 배송이 올바르게 처리되도록 합니다. 다른 자동화 플랫폼들은 주문이나 상품 수준의 데이터를 다룰 수 없거나, 주문에 태그를 추가하는 옵션을 제공하지 않기 때문에 이러한 맞춤형 솔루션을 구현할 수 없습니다. 또한, 이러한 솔루션은 판매자의 업체뿐 아니라 최종 고객 경험에도 매우 중요합니다.
고유한 전자상거래 워크플로를 구축할 때 Flow가 판매자에게 제공하는 놀라운 수준의 유연성도 함께 소개하지 않을 수가 없습니다. 그중 좋은 예가 바로 조건 로직입니다. Flow에서는 판매자가 사용할 수 있는 스토어 수준과 주문 수준의 모든 조건을 표시합니다. 또한, 조건 A 또는 B 중 하나가 발생했을 때 트리거되는 “또는(or)” 조건을 직접 판매자가 설정할 수 있도록 합니다. 이러한 유연성 덕분에 판매자는 특정 위험 관리와 같은 상황에 필요한 맞춤형 워크플로를 구축할 수 있습니다.
Shopify는 판매자들로부터 사기 위험을 최소화하는 것이 얼마나 중요한지 자주 듣습니다. 이제 Flow를 사용하면 판매자는 “주문 위험 분석기(order risk analyzer)”를 활용해 주문 이행 전에 검토가 이루어지도록 하거나, 필요할 경우 주문을 자동으로 취소하는 맞춤 규칙을 설정할 수 있습니다. 예를 들어, 주문의 위험 수준이 높고 배송 국가와 고객 주문이 발생한 국가가 일치하지 않거나, 주문 금액이 일정 금액을 초과하는 경우, 해당 주문이 결제 처리 전에 자동으로 검토 단계로 이동하도록 설정할 수 있습니다.
더 좋은 점은, 같은 워크플로 내에서 Flow가 다른 형태의 위험 관리 지점도 구성할 수 있다는 것입니다. 예를 들어, 블랙리스트에 등록된 이메일 주소에서 주문이 들어오면, Flow가 자동으로 해당 주문을 취소하도록 설정할 수 있습니다.
Flow는 판매자가 필요한 자동화를 직접 구현할 수 있도록 설계된 도구이기에, 이러한 형태의 위험 관리 맞춤 설정을 매우 쉽게 설정할 수 있습니다.
Shopify의 전자상거래 전문성을 활용하세요
Shopify는 오랜 시간 동안 전자상거래 분야에 집중해 왔습니다. 따라서 당사는 사업 운영 시간을 단축하면서도 훨씬 더 많은 작업을 할 수 있도록 돕는 도구인 Shopify Flow를 제공합니다. Flow의 강력한 기능을 직접 경험하고, 여러분의 사업이 눈앞에서 변화하는 모습을 확인해 보세요.
Flow 사용을 시작할 준비가 되었다면, 앱 스토어의 Flow 페이지에서 바로 시작할 수 있습니다.
Flow가 여러분에게 적합한지 확실히 모르시겠나요? 관리자에게 연락하여 Flow가 여러분의 사업을 위해 무엇을 할 수 있는지 상담받아보세요.
원문 자막 펼치기
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</script><title>모든 것을 자동화하는 Shopify Flow 자동화 - Shopify 대한민국</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta http-equiv="Accept-CH" content="ECT, Save-Data, Device-Memory, Downlink"/><meta name="description" content="Shopify Flow를 개선하기 위해 Shopify가 진행한 가장 흥미로운 업데이트들을 소개합니다. 가능한 활용 사례들을 함께 살펴보고, 여러분이 직접 Flow 자동화를 시작할 수 있도록 안내합니다."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="모든 것을 자동화하는 Shopify Flow 자동화 - Shopify 대한민국"/><meta property="og:description" content="Shopify Flow를 개선하기 위해 Shopify가 진행한 가장 흥미로운 업데이트들을 소개합니다. 가능한 활용 사례들을 함께 살펴보고, 여러분이 직접 Flow 자동화를 시작할 수 있도록 안내합니다."/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457"/><meta name="twitter:image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457"/><meta property="og:url" content="https://www.shopify.com/kr/blog/ecommerce-automation-shopify-flow"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="Shopify"/><meta name="twitter:account_id" content="17136315"/><meta name="twitter:title" content="모든 것을 자동화하는 Shopify Flow 자동화 - Shopify 대한민국"/><meta name="twitter:description" content="Shopify Flow를 개선하기 위해 Shopify가 진행한 가장 흥미로운 업데이트들을 소개합니다. 가능한 활용 사례들을 함께 살펴보고, 여러분이 직접 Flow 자동화를 시작할 수 있도록 안내합니다."/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://cdn.shopify.com" rel="preconnect" crossorigin="anonymous"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="alternate" hreflang="ko" href="https://www.shopify.com/kr/blog/ecommerce-automation-shopify-flow"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/world/brochure/production-blog/assets/blogRedesign-QoJ3HfO5.css"/><script data-async-css-loader="true">(function(){function n(e){if(!e||e.media==="all")return;function t(){e.media="all"}e.sheet?t():e.addEventListener("load",t,{once:!0})}document.querySelectorAll("link[data-async-css]").forEach(n),typeof MutationObserver<"u"&&new MutationObserver(function(e){e.forEach(function(t){t.addedNodes.forEach(function(a){a.nodeType===1&&a.tagName==="LINK"&&a.hasAttribute("data-async-css")&&n(a)})})}).observe(document.head,{childList:!0,subtree:!0})})();
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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b2e2f48c81f4ae49a1f1f3c128238f50.svg" alt="Shopify" class="h-9 lg:h-9" data-component-name="shopify-logo"/></a></div><nav class="max-lg:hidden flex h-full grow" aria-label="주요" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full group"><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">Shopify를 선택해야 하는 이유</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&]:-scale-y-100 [.level1-item:focus-within_&]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&]:before:opacity-100 lg:[.level1-item:hover_&]:before:duration-[300ms] lg:[.level1-item:hover_&]:before:delay-[350ms] lg:[.level1-item:focus-within_&]:before:opacity-100 lg:[.level1-item:focus-within_&]:before:duration-[300ms] lg:[.level1-item:focus-within_&]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-Shopify를 선택해야 하는 이유" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-200 lg:[.level1-item:focus-within_&]:delay-200 lg:will-change-transform xl:px-auto-xl level2-media-container flex max-lg:flex-col max-lg:gap-y-10 max-lg:pb-20 lg:items-start lg:overflow-hidden text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&]:delay-[250ms,300ms] max-md:flex max-md:flex-col max-md:gap-y-1.5 md:grid grid-cols-3 grid-rows-[1fr] md:gap-x-4 lg:gap-x-6 lg:mb-10"><li class="max-md:relative"><label for="bk-nav-Shopify를 선택해야 하는 이유" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/start"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="빠르게 시작하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-drag-and-drop"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">빠르게 시작하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">내일부터 바로 판매할 수 있습니다.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/sell"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Shopify로 전환하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-boost"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Shopify로 전환하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">더 많은 고객을 확보해 더 많은 매출을 올려보세요.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/enterprise"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="엔터프라이즈급 브랜드가 신뢰하는 플랫폼" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-sales-up"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">엔터프라이즈급 브랜드가 신뢰하는 플랫폼<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">규모, 복잡성 또는 목표와 상관없습니다.</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] max-lg:before:content-none lg:pb-10 lg:ps-10 lg:before:-bottom-5 before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:max-lg:w-1/2 sm:w-64">모든 스토어에 기본 탑재</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] max-md:gap-x-2 max-lg:w-full max-lg:gap-x-4 lg:gap-y-6 lg:flex-col"><li class="max-lg:w-1/2"><a href="/kr/checkout" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/07baf8219532d81f6d6725151f9e3482.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/5a751065b0c61a7ef84271640431b54a.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/6b1441a90dc0d0215f138f66d6dc18bb.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">세계 최고의 결제 시스템<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">검증된 전환율 향상 효과를 경험하세요.</p><img class="relative z-10 w-[118px] aspect-[3.333] rounded max-sm:mt-auto sm:row-start-[span_2] sm:self-center sm:justify-self-end sm:w-[100px] sm:max-lg:justify-self-center max-lg:shadow-[0_8px_48px_0_rgba(24,24,27,0.24),_0_4px_8px_0_rgba(24,24,27,0.16)] md:w-[133px] lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg" alt="세계 최고의 결제 시스템"/></a></li><li class="max-lg:w-1/2"><a href="/kr/sidekick" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/b759ef6f62237393d768ad362888875f.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/90ccaa3754ed4c1f485353f1853faaa9.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/952301edf0f8a5a57f90d6a395dd4a10.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">상거래에 최적화된 AI 어시스턴트를 만나보세요.</p><img class="relative z-10 w-[70px] aspect-square max-sm:translate-y-2.5 max-sm:-mt-2.5 sm:w-[80px] sm:self-center sm:justify-self-end sm:row-start-[span_2] sm:max-lg:justify-self-center lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=80" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=160 2x" alt="Sidekick"/></a></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">제품</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&]:-scale-y-100 [.level1-item:focus-within_&]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&]:before:opacity-100 lg:[.level1-item:hover_&]:before:duration-[300ms] lg:[.level1-item:hover_&]:before:delay-[350ms] lg:[.level1-item:focus-within_&]:before:opacity-100 lg:[.level1-item:focus-within_&]:before:duration-[300ms] lg:[.level1-item:focus-within_&]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-제품" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-200 lg:[.level1-item:focus-within_&]:delay-200 lg:will-change-transform xl:px-auto-xl sm:[--bk-l2-rows:2] sm:grid sm:items-start sm:grid-cols-[1fr_1fr] sm:grid-rows-[repeat(var(--bk-l2-rows),min-content)] sm:[grid-template-areas:"items_aside"_"belt_aside"] max-md:pb-10 md:gap-y-8 md:[--bk-l2-rows:1] md:grid-cols-[2fr_1fr] md:[grid-template-areas:"items_aside"_"belt_belt"] md:max-lg:overflow-x-hidden lg:[--bk-l2-rows:2] lg:grid-cols-[3fr_1fr] text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&]:delay-[250ms,300ms] flex flex-col gap-y-[68px] w-full md:max-h-[686px] md:flex-wrap md:gap-x-10 md:gap-y-10 lg:max-h-[546px] [@media(max-height:771px)_and_(min-width:1200px)]:max-h-[417px] [@media(max-height:771px)_and_(min-width:1200px)]:gap-y-8"><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-1"><label for="bk-nav-제품" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">웹사이트 구축</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/website/builder" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-drag-and-drop"></use></svg><span class="flex items-center">웹사이트 빌더<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="https://themes.shopify.com/?locale=ko" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-design"></use></svg><span class="flex items-center">테마<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/domains" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-domain"></use></svg><span class="flex items-center">도메인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/customer-accounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-user-profile"></use></svg><span class="flex items-center">고객 계정<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/sidekick" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai"></use></svg><span class="flex items-center">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-4 lg:order-3 lg:mb-10"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">어디서든 판매</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/online" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-online"></use></svg><span class="flex items-center">온라인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/agentic-storefronts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai-chats"></use></svg><span class="flex items-center">AI 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/pos" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-pos-tick"></use></svg><span class="flex items-center">POS(Point of Sale)<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shop" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shop-app"></use></svg><span class="flex items-center">Shop 앱<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/channels" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-social"></use></svg><span class="flex items-center">소셜 및 마켓플레이스<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/international" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global"></use></svg><span class="flex items-center">전 세계<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/plus/solutions/b2b-ecommerce" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-sales-up"></use></svg><span class="flex items-center">B2B<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/markets" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global-markets"></use></svg><span class="flex items-center">Markets 전체에 적용하기<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-5 lg:order-4"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">마케팅 및 분석</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-marketing"></use></svg><span class="flex items-center">광고 및 캠페인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing-automation-tools" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-users"></use></svg><span class="flex items-center">이메일 및 고객 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/discounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-discount"></use></svg><span class="flex items-center">할인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/analytics" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-analytics"></use></svg><span class="flex items-center">분석<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-2"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">비즈니스 운영</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/orders" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-inventory-synced"></use></svg><span class="flex items-center">주문 및 재고<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shipping" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shipping"></use></svg><span class="flex items-center">배송<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/flow" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-save-time"></use></svg><span class="flex items-center">워크플로 자동화<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/mobile" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-mobile"></use></svg><span class="flex items-center">모바일<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-3 lg:order-5"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">결제 받기</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/checkout" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-credit-card"></use></svg><span class="flex items-center">결제<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/payments" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-money"></use></svg><span class="flex items-center">지급<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li></ul><ul class="[grid-area:belt] gap-y-8 max-md:flex max-md:flex-col md:relative md:pt-6 md:pb-12 md:grid md:gap-x-10 md:grid-cols-3 md:max-lg:grid-rows-[min-content] md:max-lg:gap-y-6 md:max-lg:before:absolute md:max-lg:before:w-[200vw] md:max-lg:before:h-px md:max-lg:before:z-10 md:max-lg:before:top-0 md:max-lg:before:left-1/2 md:max-lg:before:-translate-x-1/2 lg:[--belt-calc:calc((100%-416px)/3)] lg:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_296px] lg:sticky lg:py-6 lg:z-20 lg:before:absolute lg:before:w-[200vw] lg:before:h-10 lg:before:top-0 lg:before:left-1/2 lg:before:-translate-x-1/2 lg:before:-translate-y-full lg:before:pointer-events-none lg:before:z-10 lg:after:absolute lg:after:w-[200vw] lg:after:h-full lg:after:top-0 lg:after:left-1/2 lg:after:-translate-x-1/2 lg:after:pointer-events-none lg:after:ring-1 lg:after:ring-inset [@media(width>=1420px)]:[--belt-calc:calc((75%-110px)/3)] [@media(width>=1420px)]:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_calc(25%-10px)] md:max-lg:before:bg-[#f4f4f5] lg:after:ring-[#f4f4f5] lg:after:bg-white lg:-bottom-9 lg:before:bg-[linear-gradient(0deg,#fff_0px,transparent_40px)]"><li class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] text-[#008060] font-semibold lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10 mb-0 max-lg:w-full md:max-lg:col-span-3 lg:leading-[1.8]">Shopify 맞춤 설정 및 확장</li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="/kr/ucp" class="level3-link"><p class="flex items-center">에이전트 전용 상거래<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">에이전트 도구로 구축하세요</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://apps.shopify.com/?locale=ko" class="level3-link"><p class="flex items-center">Shopify App Store<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">최대 규모의 상거래 에코시스템</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://shopify.dev" class="level3-link"><p class="flex items-center">Shopify.dev<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">개발자 설명서, CLI 등</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] px-4 max-sm:pb-10 max-sm:before:rounded-lg max-sm:before:bg-none max-sm:before:w-full sm:ps-10 sm:pe-0 sm:self-stretch sm:before:-top-[104px] sm:before:-bottom-10 sm:after:absolute sm:after:-top-10 sm:after:start-0 sm:after:bottom-0 sm:after:w-px sm:after:bg-no-repeat sm:after:z-10 sm:after:will-change-[opacity] md:before:-bottom-[32px] md:after:-bottom-[32px] before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">멈추지 않는 혁신</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] gap-y-10 flex-col sm:w-64"><li class=""><a href="/editions/spring2026" class="level3-link"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/095b0536eb3a264c83761008f47aecbd.png?width=512" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block mb-3 aspect-[1.706] sm:h-[150px] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/88ca374851be502b9cf03e43dc3a4239.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/a47f449c4807b685632d92c0684c994b.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5">Shopify Editions<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Shopify는 매년 두 차례, 150개 이상의 업데이트를 진행합니다.</p></a></li><li class=""><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">최신 업데이트</p><ul class="level3-container flex flex-col"><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[400ms,450ms] lg:[.level1-item:focus-within_&]:delay-[400ms,450ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-agentic-storefronts-insights-v1#agentic-storefronts-insights" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Agentic Storefronts</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[450ms,500ms] lg:[.level1-item:focus-within_&]:delay-[450ms,500ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-campaign-autopilot-v1#introducing-campaign-autopilot" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Campaign Autopilot</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[500ms,550ms] lg:[.level1-item:focus-within_&]:delay-[500ms,550ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-shopify-ai-toolkit-for-devs-v1#shopify-ai-toolkit-for-developers" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">개발자용 Shopify AI Toolkit</a></li></ul></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/pricing">요금제</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/enterprise">Enterprise</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a href="/editions/spring2026" class="self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 border-2 ring-button-light-secondary-border hover:ring-button-light-secondary-border-hover focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled group flex items-center py-2 pl-[13px] pr-[13px] gap-x-1 ring-0 hover:ring-0 focus:ring-0 bg-transparent text-black border-[#D4D4D8] hover:bg-transparent hover:text-black hover:border-black focus:bg-transparent focus:text-black focus:border-black lg:max-[1280px]:px-2" data-component-name="button" data-mode="light" target=""><picture data-component-name="image"><img alt="" class="w-[18px] h-[18px] shrink-0 pointer-events-none -translate-y-[.5px]" height="18" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d35240ac8553d40d3c6f986b3a47e8bb.png?originalWidth=36&originalHeight=36&width=18&height=18" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/d35240ac8553d40d3c6f986b3a47e8bb.png?originalWidth=18&originalHeight=18 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/d35240ac8553d40d3c6f986b3a47e8bb.png?originalWidth=36&originalHeight=36 2x" 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href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fecommerce-automation-shopify-flow&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">무료 체험 시작</a></li></ul></div></div></div></div></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-component-section-bg text-component-section-content relative z-1 featured-blogs gap-y-0 pb-0 pt-36" data-section-name="" data-component-name="ecommerce-automation-shopify-flow" data-viewable-component="true"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">지금 바로 Shopify로 판매를 시작하세요</p><p class="richtext max-w-[680px] text-sm mb-4">지금 바로 Shopify 무료 체험을 시작한 다음, 과정의 모든 단계에서 여러분을 안내할 다양한 자료를 활용하세요.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fecommerce-automation-shopify-flow&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">무료 체험 시작</a><a href="/kr" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">자세히 알아보기</a></div></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="bg-white"><meta itemProp="mainEntityOfPage" content="/kr/blog/ecommerce-automation-shopify-flow"/><meta itemProp="dateModified" content="2025-10-28T02:19:00.000Z"/><meta itemProp="datePublished" content="2025-10-28T00:00:00.000Z"/><meta itemProp="image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457"/><div class="relative"><div class="pt-xl pb-xl md:text-center" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1 md:max-w-2xl lg:max-w-3xl md:mx-auto"><nav class="uppercase text-black text-eyebrow-md pb-xs"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/"><span class="inline underline hover:no-underline">블로그</span></a><span class="px-xs">•</span><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/topics/가이드"><span class="inline underline hover:no-underline">가이드</span></a></nav><h1 class="text-theme-content text-t2"><span itemProp="headline">모든 것을 자동화하는 Shopify Flow 자동화</span></h1><p class="text-theme-content text-body-lg mt-sm opacity-60">Shopify Flow를 개선하기 위해 Shopify가 진행한 가장 흥미로운 업데이트들을 소개합니다. 가능한 활용 사례들을 함께 살펴보고, 여러분이 직접 Flow 자동화를 시작할 수 있도록 안내합니다.</p><div class="lg:hidden mt-md flex items-center gap-md w-full md:justify-center" itemProp="author" itemscope="" itemType="https://schema.org/Person"><img src="https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404" alt="" width="48" height="48" class="size-12 md:size-14 rounded-full object-cover shrink-0"/><div class="flex flex-col text-left"><span class="text-theme-content text-t7"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/authors/shopify-팀"><span class="inline underline hover:no-underline"><span itemProp="name">Shopify 팀 작성</span></span></a></span><span class="text-body-sm text-theme-content-body">2025년 10월 28일<!-- --> • 읽는 데 6분</span></div></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1"><div class="-mx-margin md:mx-0 overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457&originalWidth=1848&originalHeight=782" alt="Shopify Flow를 나타내는 차트 일러스트" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image3_44dfb8da-335b-4821-bc12-0457cd8a7c45.jpg?v=1761704457&originalWidth=1848&originalHeight=782&width=1800 1800w" data-component-name="auto-responsive-image"/></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-2xl bg-component-grid-bg gap-x-xl my-xl" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-4 lg:col-span-3 col-start-1" data-component-name="blog-left-sidebar"><nav aria-label="이 페이지에서" data-component-name="blog-left-sidebar-nav" class="space-y-2xl rounded-lg bg-warm-gray-50 p-md md:sticky md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:rounded-none md:bg-transparent md:p-0"><div class="bg-blog-bannerBg p-md"><p class="text-theme-content richtext text-t5">지금 온라인 비즈니스를 시작하세요.</p><p class="text-theme-content richtext text-t5 font-bold">무료입니다.</p><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-lg group mt-sm flex items-center justify-between border-b border-black pb-0 [&_span]:no-underline [&_span]:flex [&_span]:w-full [&_span]:items-center [&_span]:justify-between" style="widows:2" aria-label="외부 소스: 무료 체험 시작 " rel="noopener noreferrer" href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fecommerce-automation-shopify-flow&signup_types%5B%5D=paid_trial_experience"><span class="inline underline hover:no-underline">무료 체험 시작<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="20" height="20" class="text-component-icon rotate-90"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></div></nav></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-theme-content-body [&_h2]:text-t3 [&_h2]:mt-xl [&_h2]:mb-md [&_h2]:text-black [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:mb-md [&_h3]:text-t4 [&_h3]:mt-xl [&_h3]:mb-md [&_h3]:text-black [&_h4]:text-t5 [&_h4]:mt-xl [&_h4]:mb-md [&_h4]:text-black [&_h5]:text-t6 [&_.heading--4]:text-t5 [&_.heading--4]:text-black [&_.heading--4]:tracking-[-.02em] [&_p]:mb-md [&_p]:[overflow-wrap:anywhere] [&_hr]:mb-md [&_a]:text-black [&_a]:font-[550] [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_strong]:font-medium [&_strong]:text-black [&_img]:my-lg [&_img]:inline-block [&_figure]:mb-lg [&_figure>img]:mb-0 [&_a>img]:mt-3 [&_a>img]:mb-lg [&_a>img]:h-[revert-layer] [&_a>img]:inline-block [&_p_img:not(#text-cta_*)]:!mt-0 [&_p_img:not(#text-cta_*)]:!mb-md [&_figcaption]:mb-lg [&_figcaption]:text-body-sm [&_figcaption]:mt-2 [&_ul]:list-disc [&_ul]:mb-xs [&_ul]:pl-4 [&_ul_li]:pl-1 [&_ol]:list-decimal [&_ol]:mb-xs [&_ol]:pl-4 [&_ol_li]:pl-1 [&_ol_li::marker]:font-bold [&_li+li]:mt-xs [&_ul+p]:mt-md [&_ol+p]:mt-md [&_iframe]:max-w-full [&_iframe]:mt-3 [&_iframe]:mb-lg [&_.aspect-video_iframe]:mt-0 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_[id^="article-source-"]]:scroll-mt-40 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full [&_[data-component-name="blog-cta-marketing"]]:flex [&_[data-component-name="blog-cta-marketing"]]:flex-col [&_[data-component-name="blog-cta-marketing"]]:gap-md [&_[data-component-name="blog-cta-marketing"]_.marketing-button]:self-start [&_[data-component-name="blog-cta-marketing"]_:is(p,h2,h3,h4)]:!my-0 [&_[data-component-name="blog-cta-marketing"]_.heading--4+p]:!-mt-2 [&_[data-component-name="blog-cta-marketing"]_.heading--4+p]:md:!-mt-4 [&_[data-component-name="blog-cta-marketing"]_.heading--4]:!text-t4 [&_[data-component-name="blog-cta-marketing"]_p]:!text-body-base [&_.blog-cta-shopify-logo]:!font-normal [&_.blog-cta-shopify-logo]:!text-t6 [&_.blog-cta-shopify-logo]:!mb-md [&_.blog-cta-shopify-logo]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!pt-sm [&_.blog-cta-container_[data-component-name="message"]]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!text-body-sm [&_.blog-cta-container_[data-component-name="message"]_span]:!text-body-sm [&_[data-email-signup]_br]:hidden [&_[data-email-signup]_.marketing-block]:!my-xl [&_[data-email-signup]_.heading--4]:!mb-2 [&_[data-email-signup]_.heading--4]:!ml-0 [&_[data-email-signup]_form>p]:!mb-0 [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!bg-black [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!text-white [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:hover:!bg-[#3f3f46] [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:active:!bg-[#71717a] [&_[data-component-name="blog-read-more"]]:!my-lg [&_[data-component-name="blog-read-more"]]:font-sans [&_[data-component-name="blog-read-more"]_h2]:!font-sans [&_[data-component-name="blog-read-more"]_h2]:!text-t4 [&_[data-component-name="blog-read-more"]_a]:!text-body-base [&_[data-component-name="blog-read-more"]_a]:!text-component-link-content [&_[data-component-name="blog-read-more"]_a]:hover:!text-component-link-content-hover [&_[data-component-name="blog-read-more"]_li]:!mt-sm [&_#faq-section]:!my-xl [&_:is([data-component-name="blog-cta-marketing"],.blog-cta-container,[data-email-signup]_.marketing-block,[data-component-name="blog-read-more"],#faq-section,[data-guide]>div)]:!p-lg [&_[data-guide]>div]:!font-sans" itemProp="articleBody"><div><p>Shopify는 설립 이래로 전 세계 전자상거래 산업의 성장을 지원해 왔으며, 그 과정에서 사업을 확장하고 성장시키는 방법에 대해 많은 것을 배웠습니다. 그중 하나는 기업이 시간 소모가 큰 일상 업무를 자동화할 수 있는 맞춤형 워크플로를 구축하도록 돕는 것이 얼마나 중요한가라는 점입니다. 이런 이유로 Shopify는 Shopify Flow를 만들었습니다. Flow는 판매자가 사업을 더 스마트하게 운영할 수 있도록 설계된 목적 중심의 자동화 솔루션을 제공합니다.</p>
<p>Flow를 사용하면 코딩 없이도 맞춤형 기능을 쉽게 만들 수 있어, 판매자들이 사업 성장에 더 많은 시간을 집중할 수 있습니다. 기존 앱들을 연결하여 더욱 독특한 활용 사례를 만들어낼 수도 있습니다. 재주문이나 재입고 같은 재고 관리 업무 자동화부터 사기 방지 관리까지, Flow는 여러분이 상상할 수 있는 거의 모든 업무나 프로세스를 지원할 준비가 되어 있습니다.</p>
<p><strong>새로워진 Shopify Flow를 소개합니다</strong></p><div id="text-cta"></div>
<p>최근 Flow에 중요한 개선사항들을 적용했습니다(2021년 기준). 이는 판매자와 파트너들이 제품을 사용하고 사업을 구축하는 방식을 근본적으로 변화시키고 긍정적인 영향을 미치는 변화입니다.</p>
<p>본 블로그는 Flow 개선을 위해 진행한 가장 흥미로운 작업들을 공유하고, 가능한 활용 사례들을 살펴보며, 여러분만의 Flow 여정을 시작할 수 있도록 도움을 드립니다.</p>
<h2><strong>새로운 Flow로 무엇을 할 수 있을까요?</strong></h2>
<p>새롭게 개선된 Shopify Flow가 더 스마트한 전자상거래를 위해 할 수 있는 몇 가지 기능들을 소개합니다.</p>
<h3><strong>관리자 API의 거의 모든 데이터 포인트에 손쉽게 접근</strong></h3>
<p>이 새로운 기능은 판매자가 자동화에서 조건과 조치를 설정할 때 선택할 수 있는 필드의 범위를 대폭 확장합니다. 또한 스토어의 데이터를 더욱 깊이 탐색하고, 이전에는 불가능했던 새로운 사용 사례를 구축할 수 있도록 지원합니다.</p>
<p>예를 들어, 판매자는 주문 내 제품 태그를 기반으로 워크플로를 만들 수 있습니다. 즉, ‘최종 세일(final sale)’ 상품을 추적하는 자동화를 구축할 수 있습니다. 개선 이전 Flow에서는 주문 수준(order level) 데이터까지만 접근할 수 있었고, 그 안의 개별 제품 데이터에는 접근할 수 없었습니다.</p>
<img class="border block--bordered" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/files/image6_8fe4418a-0c9f-4ccb-b0ea-2eaf0c71b9d3.jpg?v=1761704141" alt="주문 생성 시 ‘최종 판매(Final Sale)’ 태그가 포함된 상품을 감지해 자동으로 스프레드시트에 추가하는 Shopify Flow 워크플로 화면" style="float: none;">
<h3><strong>복잡한 워크플로우 구축을 위한 더 많은 유연성</strong></h3>
<p>새로운 Shopify Flow에서는 워크플로를 구축할 때 사용할 수 있는 논리 옵션이 대폭 개선되었습니다. 이는 실제로 판매자가 고급 조건 로직과 워크플로 순서를 활용해 더 복잡한 자동화를 구축할 수 있다는 것을 의미합니다.</p>
<p>이제 판매자는 “또는(or)” 조건을 포함하는 워크플로를 생성하거나, 하나의 변수를 다른 변수와 비교할 수도 있습니다. 예를 들어, 판매자는 특정 금액 이상의 주문(예를 들어, 100만 원)을 확인하거나, 주문 고객의 국가와 배송 국가의 일치 여부를 확인하는 사기 방지 워크플로를 구축할 수 있습니다. 이 두 기준 중 하나(금액 또는 배송 국가 일치 여부)라도 충족되면, Flow가 주문 검토를 알리는 이메일을 발송합니다.</p>
<p>고급 조건 로직 외에도 Flow는 자동화 내에서 작업이 실행되는 순서를 세밀하게 지정할 수 있는 기능을 제공합니다. 이 기능은, 예를 들어 재주문을 시작하거나 마케팅 팀에 새 광고 캠페인으로 전환하라는 알림을 보내기 전에 품절된 상품을 먼저 숨겨야 하는 경우에 특히 유용합니다.</p>
<p>이처럼 고급 조건 설정과 작업 순서 지정 기능이 Shopify 데이터에 대한 확장된 접근성과 결합되면서, Flow는 그 어느 때보다 유연해졌습니다. 이를 통해, 판매자는 이제 이전에는 구현할 수 없었던 다양한 자동화 시나리오를 생성할 수 있습니다.</p>
<img src="https://cdn.shopify.com/s/files/1/0841/2764/5718/files/image2_22a411bb-32d9-4403-91f0-ae423b3e0eec.jpg?v=1761704140" alt="재고가 0이 되면 상품을 자동으로 숨기고, 마케팅팀과 공급팀에 품절 알림 이메일을 보내는 Shopify Flow 워크플로 화면" style="float: none;" loading="lazy">
<h3><strong>더 간단한 탐색과 사용자 경험</strong></h3>
<p>결국, Shopify는 누구나 쉽게 워크플로를 만들 수 있도록 하고 싶었습니다. 따라서 모든 사용자에게 도움이 될 수 있는 작업에 집중했습니다. 새로운 Flow에서는 트리거, 조건, 조치(action)를 더 빠르게 검색하고, 더 간편하게 워크플로를 삭제 및 수정하며, 더 쉽게 Flow와 통합되는 앱을 확인할 수 있도록 했습니다.</p>
<p>이제 판매자는 새로 추가된 검색창에 키워드를 입력하기만 하면 트리거, 조건 또는 조치를 쉽게 찾을 수 있습니다. 관련된 모든 항목이 즉시 화면에 표시됩니다. 게다가 트리거, 조건, 액션이 중첩 메뉴로 그룹화되어 있어, 판매자는 상위 주제부터 시작해 필요한 세부 옵션으로 이동할 수 있습니다.</p>
<p>Flow와 연동되는 모든 제3자 앱도 이제 트리거와 조치 메뉴에서 바로 확인할 수 있습니다. 이를 통해 판매자는 자신이 사용하는 앱 중 어떤 앱이 커넥터를 갖추고 있으며, Shopify Flow에서 활용할 수 있는지를 손쉽게 파악할 수 있습니다. 더 이상 추측할 필요가 없습니다.</p>
<p>마지막으로, 단순하게 들릴 수 있지만 항목 삭제 방식 변경은 시간 절약과 워크플로 구축 측면에서 매우 큰 개선 부분입니다. 이전 버전의 Flow에서는 워크플로 내에서 항목을 삭제하면 해당 항목뿐 아니라, 그 이후의 모든 단계까지 함께 사라졌습니다. 사실 이러한 문제로 많은 판매자가 어려움을 겪었습니다. 이제 이러한 문제는 사라졌습니다. 현재는 해당 항목을 삭제하면 그 항목만 삭제됩니다. 물론 워크플로가 다시 작동하도록 하려면, 연결이 끊긴 부분은 다시 연결해야 합니다.</p>
<img class="border block--bordered" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/files/image7_329fe078-4295-44ee-bcf6-f4e7ce77c388.jpg?v=1761704141" alt="재고 수량이 변경될 때 품절 상품을 숨기고 재주문 및 마케팅을 일시 중지하도록 설정한 Shopify Flow 워크플로 화면" style="float: none;" loading="lazy">
<p><strong>더 알아보기:</strong> <a href="/kr/blog/ecommerce-automation-software-shopify-flow">전자상거래 자동화를 위한 Shopify Flow 워크플로 템플릿 10가지</a></p>
<h2><strong>Flow의 독보적인 전자상거래 자동화 기능을 경험하세요</strong></h2>
<p>많은 경쟁 제품과 달리 Flow는 판매자가 미리 만들어진 워크플로를 빠르고 쉽게 활성화하고, 거의 모든 전자상거래 문제에 대해 직접 맞춤형 솔루션을 구축할 수 있도록 특별히 설계되었습니다. 실제로 Flow의 사용자 인터페이스는 전자상거래 환경을 고려해 설계되었기 때문에, 판매자는 원하는 옵션과 조치를 정확히 찾아 연결하고, 바로 다음 업무를 진행할 수 있습니다.</p>
<p>예를 들어 Flow에서는 주문을 신속하게 취소할 수 있는 기능을 제공합니다. 다른 플랫폼에서는 판매자가 주문 취소와 관련된 모든 작업을 각각 따로 설정해야 합니다. 일반적으로는 다음과 같은 단계를 일일이 구성해야 합니다.</p>
<ol>
<li>취소 사유 제공</li>
<li>고객에게 주문 취소를 알림</li>
<li>상품 환불</li>
<li>배송비 환불</li>
<li>재고 복원</li>
</ol>
<p>하지만 Flow에서는 이 모든 옵션을 간단한 드롭다운 메뉴(아래 참조)로 제공하여 판매자들이 필요한 모든 단계를 빠르게 선택할 수 있습니다. 이를 통해 워크플로 구축 과정이 훨씬 빠르고 간편합니다.</p>
<img class="border block--bordered" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/files/image1_ee39d3b1-4e6e-456c-b89f-d46f9a5ea47d.jpg?v=1761704144" alt="주문 취소 사유를 선택하고 고객 알림, 환불, 재고 복원을 한 번에 설정할 수 있는 Shopify Flow의 주문 취소 조치 화면" style="float: none;" loading="lazy">
<p>판매자에게 Flow가 이상적인 자동화 솔루션임을 보여주는 또 다른 예시를 원하시나요? Flow가 고유한 워크플로를 만들 때 제공하는 깊이와 다양성만 봐도 그 이유를 알 수 있습니다. 앞서 언급했듯이, Flow는 GraphQL Admin API의 데이터에 접근할 수 있습니다. 기본적으로 이는 판매자가 세 단계 아래까지 내려가 스토어 수준, 주문 수준, 그리고 상품 수준에서 자동화를 트리거할 수 있다는 뜻입니다. 다른 플랫폼들은 REST API만 활용하기 때문에, 사용할 수 있는 트리거, 조건, 조치의 옵션이 상당히 제한적입니다.</p>
<p>이것이 의미하는 바를 시각화하기 위해 예를 들어보겠습니다. 냉장 배송이 필요한 주문에 태그를 추가해야 하는 상황을 상상해 보세요. Flow에서는 판매자가 주문 내 어떤 상품이라도 “신선 식품(fresh food)”이라는 상품 태그가 있는지 확인하는 워크플로를 설정할 수 있습니다. 주문에 포함된 상품 중 하나라도 이 태그가 있다면, Flow는 해당 주문에 “냉장 배송(Refrigerated Shipping)”이라는 주문 태그를 추가하여 배송이 올바르게 처리되도록 합니다. 다른 자동화 플랫폼들은 주문이나 상품 수준의 데이터를 다룰 수 없거나, 주문에 태그를 추가하는 옵션을 제공하지 않기 때문에 이러한 맞춤형 솔루션을 구현할 수 없습니다. 또한, 이러한 솔루션은 판매자의 업체뿐 아니라 최종 고객 경험에도 매우 중요합니다.</p>
<img class="border block--bordered" style="float: none;" alt="주문 내 ‘Fresh Food’ 태그가 있는 상품을 감지해 자동으로 ‘Refrigerated Shipping’ 주문 태그를 추가하고 알림 이메일을 보내는 Shopify Flow 워크플로 화면" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/files/image8_31b78547-f52e-4d0b-8b10-1b89ac4a5b56.jpg?v=1761704141" loading="lazy">
<p>고유한 전자상거래 워크플로를 구축할 때 Flow가 판매자에게 제공하는 놀라운 수준의 유연성도 함께 소개하지 않을 수가 없습니다. 그중 좋은 예가 바로 조건 로직입니다. Flow에서는 판매자가 사용할 수 있는 스토어 수준과 주문 수준의 모든 조건을 표시합니다. 또한, 조건 A 또는 B 중 하나가 발생했을 때 트리거되는 “또는(or)” 조건을 직접 판매자가 설정할 수 있도록 합니다. 이러한 유연성 덕분에 판매자는 특정 위험 관리와 같은 상황에 필요한 맞춤형 워크플로를 구축할 수 있습니다.</p>
<img style="float: none;" alt="주문 고객 국가와 배송 국가가 다르거나, 주문 금액이 특정 금액 이상일 때 트리거되도록 설정한 Shopify Flow의 조건 설정 화면" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/files/image4_b6ac70cd-63a0-4b91-b127-7bb187728973.jpg?v=1761704144" class="border block--bordered" loading="lazy">
<p>Shopify는 판매자들로부터 사기 위험을 최소화하는 것이 얼마나 중요한지 자주 듣습니다. 이제 Flow를 사용하면 판매자는 “주문 위험 분석기(order risk analyzer)”를 활용해 주문 이행 전에 검토가 이루어지도록 하거나, 필요할 경우 주문을 자동으로 취소하는 맞춤 규칙을 설정할 수 있습니다. 예를 들어, 주문의 위험 수준이 높고 배송 국가와 고객 주문이 발생한 국가가 일치하지 않거나, 주문 금액이 일정 금액을 초과하는 경우, 해당 주문이 결제 처리 전에 자동으로 검토 단계로 이동하도록 설정할 수 있습니다.</p>
<img src="https://cdn.shopify.com/s/files/1/0841/2764/5718/files/image5_08f85a0a-a4a8-494e-ab71-0171bd631f94.jpg?v=1761704140" alt="주문 위험이 높을 때 자동으로 ‘Risky’ 태그를 추가하고, 알림 이메일 발송 및 스프레드시트 기록 또는 사기 주문 취소를 설정하는 Shopify Flow 워크플로 화면" style="float: none;" loading="lazy">
<p>더 좋은 점은, 같은 워크플로 내에서 Flow가 다른 형태의 위험 관리 지점도 구성할 수 있다는 것입니다. 예를 들어, 블랙리스트에 등록된 이메일 주소에서 주문이 들어오면, Flow가 자동으로 해당 주문을 취소하도록 설정할 수