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사업 전략은 회사를 성장시키기 위한 청사진입니다. 명확한 전략은 기업이 목표를 달성하고, 효율적으로 협업하며, 일관된 메시지를 유지하는 데 도움이 됩니다.
본 블로그에서는 사업 전략을 구성하는 핵심 요소와, 여러분이 자체 전략을 수립할 때 참고할 수 있는 실제 사례들을 함께 소개합니다.
사업 전략이란 무엇인가요?
사업 전략은 기업이 목표를 달성하기 위한 방향과 방법을 제시하는 고차원적 계획입니다. 사업 전략을 개발하는 과정은 조사, 분석, 의사결정이 필요한 여러 단계로 이루어집니다. 초기에는 많은 시간과 노력이 필요하지만, 장기적으로는 조직 내 소통과 운영 효율성을 크게 높일 수 있습니다.
효과적인 사업 전략은 브랜딩, 마케팅 캠페인, 제품 개발, 확장, 인수합병과 같은 조직의 핵심 활동을 위한 프레임워크를 제공해 기업이 안정적으로 운영되도록 돕습니다. 회사의 전략적 방향을 명확히 공유하면 팀 리더들이 전체 사업 목표를 뒷받침하는 실질적인 전술을 세울 수 있습니다
사업 전략 vs 사업 모델 vs 사업계획서
이 용어들은 서로 다른 수준의 조직 계획을 설명합니다. 성공적인 기업은 이 3가지 요소를 모두 활용해 명확한 구조를 마련합니다.
- 사업 모델. 사업 모델은 기업의 운영 구조를 정의합니다. 즉, 무엇을 제공하고, 제품과 서비스를 고객에게 어떻게 판매할지를 설명합니다. 사업 모델을 선택하거나 개발하는 과정은 새로운 사업을 계획할 때 가장 먼저 수행하는 단계입니다.
- 사업계획서. 사업계획서는 사업 모델에 구체적인 내용을 더하는 문서입니다. 회사 출범 전에 작성되며, 회사의 가치 제안, 시장에서의 포지셔닝 방식, 사업 목표 등을 설명합니다. 스타트업은 투자 유치를 위해 사업계획서를 투자자에게 제출하기도 합니다.
- 사업 전략. 사업 전략은 기업이 목표를 달성하기 위해 어떤 방식으로 실행할지에 대한 방법론을 제시합니다. 사업 전략은 사업계획서나 비즈니스 모델보다 더 구체적인 운영 관점과 실행 세부 사항을 포함합니다.
사업 전략에 포함되는 요소는 무엇인가요?
기업 내 거의 모든 직급의 직원들은 업무 방향을 잡기 위해 사업 전략을 참고합니다. 특히 경영진은 전략을 기반으로 다음과 같은 중요한 의사결정을 내립니다.
- 제품 가격 책정. 전략에 정의된 목표에 따라 매출 확대를 위해 가격을 낮추거나, 프리미엄 시장에 진입하기 위해 높은 가격을 책정할 수 있습니다.
- 마케팅 전략. 마케팅 팀은 전략에서 설정한 타겟 시장에 도달하기 위한 캠페인을 기획합니다.
- 채용. 전략에서 제시된 자원과 조직 목표에 맞춰 새로운 역할과 직무가 형성됩니다.
- 성장. 사업 전략은 회사가 앞으로 어떻게 성장할지 제시합니다. 새로운 제품을 개발하거나, 새로운 고객층을 타겟팅하거나, 인수 대상 회사를 탐색하라는 지침이 포함될 수 있습니다.
각 기업의 전략은 세부 수준이 다를 수 있지만, 좋은 사업 전략은 직원들이 업무를 수행하는 데 필요한 충분한 정보를 제공해야 합니다. 즉, 다음 질문에 답할 수 있어야 합니다.
- 회사는 소비자에게 어떤 가치를 제공하는가? 제품의 차별적 가치를 명확히 하면 마케팅 팀이 차별화 전략을 세우는 데 도움이 됩니다.
- 기업은 어떻게 목표를 달성할 것인가? 목표뿐 아니라 이를 실현하기 위한 전략과 실행 방식을 함께 설명해야 합니다. 구체적인 실행 방법을 포함하면 직원들은 명확한 로드맵을 갖고 움직일 수 있습니다.
- 목표 달성을 위해 무엇이 필요한가? 회사가 극복해야 할 장애물, 필요한 자원, 보완해야 할 부분 등을 파악해야 합니다.
이러한 질문들에 답하려면, 사업 전략에 다음과 같은 핵심 구성 요소를 포함해야 합니다.
- 회사 비전과 핵심 가치. 전략을 설계하는 기본 토대입니다. 회사의 가치와 방향을 담은 사명 선언문은 직원들이 어떤 목표를 가지고 일하는지 알려줍니다.
- 고차원적 목표. 명확하고 측정 가능한 목표를 설정하여 달성하고자 하는 바를 분명히 하세요. 사업 목표에는 수익 목표, 주주 가치 증대, 시장 점유율 확대 등이 포함될 수 있습니다.
- SWOT 분석. 모든 사업 전략에는 SWOT(강점, 약점, 기회, 위협) 분석이 포함되어야 합니다. 회사의 강점과 약점을 이해하면 현실적인 목표를 설정하고 개선이 필요한 영역을 파악하는 데 도움이 됩니다.
- 전술. 전술은 전략을 실행하는 방법입니다. 예를 들어, 전략이 이익률 향상을 목표로 한다면, 전술로는 원자재 할인을 조건으로 공급업체와 독점 계약을 체결하는 방식 등이 있을 수 있습니다.
- 자원. 자원 조달과 배분을 설명하는 섹션을 전략에 포함하세요. 이를 통해 관리자들이 목표 달성에 도움이 되는 도구가 무엇인지 이해할 수 있습니다.
- 분석. 성과 측정과 분석 계획을 세우면 관리자와 직원에게 명확한 책임 기준을 제시할 수 있습니다. 이 섹션에서는 전략의 성공 여부를 어떻게 평가할지 설명합니다.
사업 전략의 3가지 수준
다층적인 사업 전략을 개발하고 조직 전체에 명확히 공유하면, 투명하고 이해하기 쉬운 업무 환경을 만들 수 있습니다. 사업 전략은 일반적으로 다음의 3가지 수준으로 나눌 수 있습니다.
1. 기업 수준
기업 전략은 기업의 전체적인 미션, 방향, 핵심 목표를 결정합니다. 기업 수준 전략의 예로는 다각화, 수평적 통합, 시장 침투 전략 등이 있습니다.
2. 사업부 수준
이 수준에서는 대기업의 개별 자회사나 사업부, 또는 단일 기업 내의 특정 제품군에 초점을 맞춥니다. 사업부 수준 전략은 더 구체적이며 회사의 제품과 직접적으로 연결됩니다. 예를 들어, 다양한 제품을 보유한 포장 베이커리 회사는 케이크 사업부와 쿠키 사업부 각각에 대해 서로 다른 전략을 수립할 수 있습니다.
3. 기능 수준
기능 수준 사업 전략은 회사의 일상적인 운영에 관한 전략입니다. 이 단계에서 각 부서의 리더들이 전략을 수립하며, 기업 전체 전략을 뒷받침하는 핵심성과지표(KPI)를 설정합니다.
일반적인 사업 전략 사례
기업은 가치 창출을 목표로 다양한 전략을 활용할 수 있습니다. 어떤 전략이 가장 적합한지는 업종, 경쟁 환경, 그리고 개별 사업 목표에 따라 달라집니다. 다음은 대표적인 사업 전략의 예시입니다.
- 원가 우위. 시장 내에서 가장 낮은 가격을 제공해 고객에게 어필하는 전략입니다. 다른 가격 전략으로는 프리미엄 제품을 위해 높은 가격을 책정하거나, 특정 이익률을 목표로 한 가격 정책 등이 있습니다.
- 지적재산권. 영업비밀, 저작권, 특허 등 지적재산권을 보유하는 것은 강력한 경쟁 우위가 될 수 있습니다. 이를 위해 연구원이나 엔지니어를 고용해 기술을 개발하거나, 특허를 직접 출원하거나, 특정 기술을 확보하기 위해 회사를 인수하는 등의 방식이 사용됩니다.
- 집중 차별화. 소규모 타겟 고객 그룹에 집중하여 틈새시장을 만드는 전략입니다.
- 고객 유지. SWOT 분석에서 이탈률이 높다는 결과가 나오면, 기업은 신규 고객 확보보다 기존 고객 유지에 집중할 수 있습니다. 고객 유지 전술에는 신제품 제공, 로열티 프로그램 구축, 또는 고객 서비스 개선을 통한 고객 중심 기업 만들기 등이 포함될 수 있습니다.
사업 전략 FAQ
사업 전략 개발에서 경쟁은 어떤 역할을 하나요?
경쟁사 분석은 효과적인 사업 전략을 수립하는 데 필수적입니다. 경쟁사의 시장 포지션은 제품 가격 책정 방식이나 타겟 고객 세그먼트 선택에 영향을 줄 수 있습니다. 또한 경쟁 환경을 이해하면 차별화 전략을 개발하는 데 도움이 됩니다. 경쟁이 치열한 시장에서는 차별화를 통해 여러분의 사업을 돋보이게 만드는 것이 매우 중요합니다.
기업은 얼마나 자주 전략을 검토하고 업데이트해야 하나요?
기업은 경쟁력을 유지하기 위해 정기적으로 전략을 검토하고 업데이트해야 합니다. 전략을 최신 상태로 유지하면 시장 변화에 민첩하게 대응할 수 있습니다. 경쟁사가 새로운 제품을 출시하거나 제조 방식에 변화가 생길 때는 사업 전략을 다시 검토하는 것이 좋습니다. 시장에 큰 변화가 없더라도 최소 연 1회는 사업 전략을 업데이트하는 것이 좋습니다. 변화하는 문화적 트렌드와 새로운 기술이 또 다른 마케팅 기회를 만들어 낼 수 있기 때문입니다.
기업은 어떤 사업 전략이 적합한지 어떻게 결정할 수 있나요?
적합한 사업 전략을 결정하려면 기업 목표를 설정하고, SWOT 분석을 실시하며, 시장 조사를 검토해야 합니다. 목표 설정은 달성하고자 하는 바를 명확히 설정하고, 시장 조사와 SWOT 분석은 극복해야 할 장애물을 파악하는 데 도움을 줍니다. 이를 통해 기업 목표에 부합하고 강점을 활용할 수 있는 전략을 선택하세요.
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active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">콘텐츠로 건너뛰기</a></div><div class="relative"><header class="font-sans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-component-extra-variant="brochureV2-newNav-header" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-opacity after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 [&:has(.level1-item:hover)]:after:opacity-100 [&:has(.level1-item:focus-within)]:after:opacity-100 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto before:absolute before:top-0 before:left-0 before:will-change-opacity before:pointer-events-none before:h-full before:w-full before:z-100 before:transition-opacity before:duration-200 before:opacity-0 before:translate-y-full [&:has(.level1-item:hover)]:before:opacity-100 [&:has(.level1-item:focus-within)]:before:opacity-100 [&:has(.level1-item)]:before:delay-[350ms] [&:has(.level1-item:hover)]:before:delay-100 [&:has(.level1-item:focus-within)]:before:delay-100 before:bg-[linear-gradient(180deg,#fff_0px,transparent_40px)] sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="relative flex shrink-0 items-center mr-8"><a href="/kr" data-component-name="logo-home" class="inline-block shrink-0 relative z-20"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/b2e2f48c81f4ae49a1f1f3c128238f50.svg" alt="Shopify" class="h-9 lg:h-9" data-component-name="shopify-logo"/></a></div><nav class="max-lg:hidden flex h-full grow" aria-label="주요" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full group"><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">Shopify를 선택해야 하는 이유</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&]:-scale-y-100 [.level1-item:focus-within_&]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&]:before:opacity-100 lg:[.level1-item:hover_&]:before:duration-[300ms] lg:[.level1-item:hover_&]:before:delay-[350ms] lg:[.level1-item:focus-within_&]:before:opacity-100 lg:[.level1-item:focus-within_&]:before:duration-[300ms] lg:[.level1-item:focus-within_&]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-Shopify를 선택해야 하는 이유" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-200 lg:[.level1-item:focus-within_&]:delay-200 lg:will-change-transform xl:px-auto-xl level2-media-container flex max-lg:flex-col max-lg:gap-y-10 max-lg:pb-20 lg:items-start lg:overflow-hidden text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&]:delay-[250ms,300ms] max-md:flex max-md:flex-col max-md:gap-y-1.5 md:grid grid-cols-3 grid-rows-[1fr] md:gap-x-4 lg:gap-x-6 lg:mb-10"><li class="max-md:relative"><label for="bk-nav-Shopify를 선택해야 하는 이유" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/start"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="빠르게 시작하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-drag-and-drop"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">빠르게 시작하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">내일부터 바로 판매할 수 있습니다.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/sell"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Shopify로 전환하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-boost"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Shopify로 전환하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">더 많은 고객을 확보해 더 많은 매출을 올려보세요.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/enterprise"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="엔터프라이즈급 브랜드가 신뢰하는 플랫폼" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-sales-up"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">엔터프라이즈급 브랜드가 신뢰하는 플랫폼<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">규모, 복잡성 또는 목표와 상관없습니다.</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] max-lg:before:content-none lg:pb-10 lg:ps-10 lg:before:-bottom-5 before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:max-lg:w-1/2 sm:w-64">모든 스토어에 기본 탑재</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] max-md:gap-x-2 max-lg:w-full max-lg:gap-x-4 lg:gap-y-6 lg:flex-col"><li class="max-lg:w-1/2"><a href="/kr/checkout" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/07baf8219532d81f6d6725151f9e3482.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/5a751065b0c61a7ef84271640431b54a.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/6b1441a90dc0d0215f138f66d6dc18bb.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">세계 최고의 결제 시스템<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">검증된 전환율 향상 효과를 경험하세요.</p><img class="relative z-10 w-[118px] aspect-[3.333] rounded max-sm:mt-auto sm:row-start-[span_2] sm:self-center sm:justify-self-end sm:w-[100px] sm:max-lg:justify-self-center max-lg:shadow-[0_8px_48px_0_rgba(24,24,27,0.24),_0_4px_8px_0_rgba(24,24,27,0.16)] md:w-[133px] lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg" alt="세계 최고의 결제 시스템"/></a></li><li class="max-lg:w-1/2"><a href="/kr/sidekick" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/b759ef6f62237393d768ad362888875f.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/90ccaa3754ed4c1f485353f1853faaa9.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/952301edf0f8a5a57f90d6a395dd4a10.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">상거래에 최적화된 AI 어시스턴트를 만나보세요.</p><img class="relative z-10 w-[70px] aspect-square max-sm:translate-y-2.5 max-sm:-mt-2.5 sm:w-[80px] sm:self-center sm:justify-self-end sm:row-start-[span_2] sm:max-lg:justify-self-center lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=80" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=160 2x" alt="Sidekick"/></a></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">제품</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&]:-scale-y-100 [.level1-item:focus-within_&]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&]:before:opacity-100 lg:[.level1-item:hover_&]:before:duration-[300ms] lg:[.level1-item:hover_&]:before:delay-[350ms] lg:[.level1-item:focus-within_&]:before:opacity-100 lg:[.level1-item:focus-within_&]:before:duration-[300ms] lg:[.level1-item:focus-within_&]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-제품" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-200 lg:[.level1-item:focus-within_&]:delay-200 lg:will-change-transform xl:px-auto-xl sm:[--bk-l2-rows:2] sm:grid sm:items-start sm:grid-cols-[1fr_1fr] sm:grid-rows-[repeat(var(--bk-l2-rows),min-content)] sm:[grid-template-areas:"items_aside"_"belt_aside"] max-md:pb-10 md:gap-y-8 md:[--bk-l2-rows:1] md:grid-cols-[2fr_1fr] md:[grid-template-areas:"items_aside"_"belt_belt"] md:max-lg:overflow-x-hidden lg:[--bk-l2-rows:2] lg:grid-cols-[3fr_1fr] text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&]:delay-[250ms,300ms] flex flex-col gap-y-[68px] w-full md:max-h-[686px] md:flex-wrap md:gap-x-10 md:gap-y-10 lg:max-h-[546px] [@media(max-height:771px)_and_(min-width:1200px)]:max-h-[417px] [@media(max-height:771px)_and_(min-width:1200px)]:gap-y-8"><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-1"><label for="bk-nav-제품" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">웹사이트 구축</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/website/builder" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-drag-and-drop"></use></svg><span class="flex items-center">웹사이트 빌더<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="https://themes.shopify.com/?locale=ko" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-design"></use></svg><span class="flex items-center">테마<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/domains" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-domain"></use></svg><span class="flex items-center">도메인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/customer-accounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-user-profile"></use></svg><span class="flex items-center">고객 계정<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/sidekick" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai"></use></svg><span class="flex items-center">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-4 lg:order-3 lg:mb-10"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">어디서든 판매</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/online" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-online"></use></svg><span class="flex items-center">온라인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/agentic-storefronts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai-chats"></use></svg><span class="flex items-center">AI 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/pos" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-pos-tick"></use></svg><span class="flex items-center">POS(Point of Sale)<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shop" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shop-app"></use></svg><span class="flex items-center">Shop 앱<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/channels" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-social"></use></svg><span class="flex items-center">소셜 및 마켓플레이스<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/international" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global"></use></svg><span class="flex items-center">전 세계<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/plus/solutions/b2b-ecommerce" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-sales-up"></use></svg><span class="flex items-center">B2B<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/markets" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global-markets"></use></svg><span class="flex items-center">Markets 전체에 적용하기<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-5 lg:order-4"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">마케팅 및 분석</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-marketing"></use></svg><span class="flex items-center">광고 및 캠페인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing-automation-tools" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-users"></use></svg><span class="flex items-center">이메일 및 고객 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/discounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-discount"></use></svg><span class="flex items-center">할인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/analytics" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-analytics"></use></svg><span class="flex items-center">분석<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-2"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">비즈니스 운영</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/orders" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-inventory-synced"></use></svg><span class="flex items-center">주문 및 재고<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shipping" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shipping"></use></svg><span class="flex items-center">배송<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/flow" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-save-time"></use></svg><span class="flex items-center">워크플로 자동화<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/mobile" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-mobile"></use></svg><span class="flex items-center">모바일<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-3 lg:order-5"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">결제 받기</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/checkout" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-credit-card"></use></svg><span class="flex items-center">결제<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/payments" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-money"></use></svg><span class="flex items-center">지급<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li></ul><ul class="[grid-area:belt] gap-y-8 max-md:flex max-md:flex-col md:relative md:pt-6 md:pb-12 md:grid md:gap-x-10 md:grid-cols-3 md:max-lg:grid-rows-[min-content] md:max-lg:gap-y-6 md:max-lg:before:absolute md:max-lg:before:w-[200vw] md:max-lg:before:h-px md:max-lg:before:z-10 md:max-lg:before:top-0 md:max-lg:before:left-1/2 md:max-lg:before:-translate-x-1/2 lg:[--belt-calc:calc((100%-416px)/3)] lg:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_296px] lg:sticky lg:py-6 lg:z-20 lg:before:absolute lg:before:w-[200vw] lg:before:h-10 lg:before:top-0 lg:before:left-1/2 lg:before:-translate-x-1/2 lg:before:-translate-y-full lg:before:pointer-events-none lg:before:z-10 lg:after:absolute lg:after:w-[200vw] lg:after:h-full lg:after:top-0 lg:after:left-1/2 lg:after:-translate-x-1/2 lg:after:pointer-events-none lg:after:ring-1 lg:after:ring-inset [@media(width>=1420px)]:[--belt-calc:calc((75%-110px)/3)] [@media(width>=1420px)]:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_calc(25%-10px)] md:max-lg:before:bg-[#f4f4f5] lg:after:ring-[#f4f4f5] lg:after:bg-white lg:-bottom-9 lg:before:bg-[linear-gradient(0deg,#fff_0px,transparent_40px)]"><li class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] text-[#008060] font-semibold lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10 mb-0 max-lg:w-full md:max-lg:col-span-3 lg:leading-[1.8]">Shopify 맞춤 설정 및 확장</li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="/kr/ucp" class="level3-link"><p class="flex items-center">에이전트 전용 상거래<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">에이전트 도구로 구축하세요</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://apps.shopify.com/?locale=ko" class="level3-link"><p class="flex items-center">Shopify App Store<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">최대 규모의 상거래 에코시스템</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://shopify.dev" class="level3-link"><p class="flex items-center">Shopify.dev<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">개발자 설명서, CLI 등</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] px-4 max-sm:pb-10 max-sm:before:rounded-lg max-sm:before:bg-none max-sm:before:w-full sm:ps-10 sm:pe-0 sm:self-stretch sm:before:-top-[104px] sm:before:-bottom-10 sm:after:absolute sm:after:-top-10 sm:after:start-0 sm:after:bottom-0 sm:after:w-px sm:after:bg-no-repeat sm:after:z-10 sm:after:will-change-[opacity] md:before:-bottom-[32px] md:after:-bottom-[32px] before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">멈추지 않는 혁신</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] gap-y-10 flex-col sm:w-64"><li class=""><a href="/editions/spring2026" class="level3-link"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/095b0536eb3a264c83761008f47aecbd.png?width=512" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block mb-3 aspect-[1.706] sm:h-[150px] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/88ca374851be502b9cf03e43dc3a4239.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/a47f449c4807b685632d92c0684c994b.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5">Shopify Editions<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Shopify는 매년 두 차례, 150개 이상의 업데이트를 진행합니다.</p></a></li><li class=""><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">최신 업데이트</p><ul class="level3-container flex flex-col"><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[400ms,450ms] lg:[.level1-item:focus-within_&]:delay-[400ms,450ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-agentic-storefronts-insights-v1#agentic-storefronts-insights" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Agentic Storefronts</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[450ms,500ms] lg:[.level1-item:focus-within_&]:delay-[450ms,500ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-campaign-autopilot-v1#introducing-campaign-autopilot" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Campaign Autopilot</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[500ms,550ms] lg:[.level1-item:focus-within_&]:delay-[500ms,550ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-shopify-ai-toolkit-for-devs-v1#shopify-ai-toolkit-for-developers" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">개발자용 Shopify AI Toolkit</a></li></ul></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/pricing">요금제</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/enterprise">Enterprise</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 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flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px] !px-0 !py-xl sm:!px-[40px] sm:!pt-16 sm:!pb-12 tablet-xl:!px-[130px] tablet-xl:!pt-12 tablet-xl:!pb-12 desktop:!px-[210px] [&>p:first-child]:!mb-0"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">구독하세요,<br/><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/ffcfc4ecdf6b3f9c4235e83008b97f1d.svg" alt="Shopify" class="inline-block h-[0.9em] w-auto align-baseline" data-component-name="shopify-logo"/> <!-- -->Shopify 블로그</p><div data-component-name="blog-header-banner-ctas" class="relative z-20 mx-auto mt-md flex w-full max-w-xl flex-col items-center gap-md mt-md"><div class="w-full max-w-md mx-auto"><form id=":R5l55n5H1:" method="post" class="relative [&_[data-component-name='blog-subscribe-form-disclaimer']]:mt-0 [&_[data-component-name='blog-subscribe-form-disclaimer']]:max-h-0 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active:text-component-button-primary-content-active disabled:text-component-button-primary-content-disabled font-component-button-primary inline-flex gap-2 w-11 h-11 p-0 text-component-button-primary-sm md:me-1 md:my-1 mt-2 whitespace-nowrap md:py-2.5 !m-1 !flex !h-12 !w-12 !min-w-12 !max-w-12 shrink-0 items-center justify-center !rounded-full !bg-black !p-0 !text-white hover:!bg-black/90 disabled:!bg-black/50 max-md:!absolute max-md:!right-0 max-md:!top-0 max-md:!z-10" data-component-name="button-form" aria-disabled="false" aria-label="구독하기" data-testid="blog-subscribe-form-submit"><span style="width:20px;height:20px;display:inline-block"></span></button></div></div><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/kr/blog/business-strategy"/><input type="hidden" name="locale" value="ko"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><input class="sr-only" id=":R7ll55n5:" name="address" tabindex="-1" autoComplete="off" aria-hidden="true"/><p class="flex text-left [transition:max-height_300ms_ease-out,opacity_300ms_ease-out,margin-top_300ms_ease-out,padding-top_300ms_ease-out] text-xs text-shade-60" data-component-name="blog-subscribe-form-disclaimer" data-mode="light" data-testid="blog-subscribe-form-disclaimer">Shopify 마케팅 이메일 수신에 동의하시게 됩니다.</p></form></div></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="bg-white"><meta itemProp="mainEntityOfPage" content="/kr/blog/business-strategy"/><meta itemProp="dateModified" content="2025-12-04T12:53:00.000Z"/><meta itemProp="datePublished" content="2025-12-04T00:00:00.000Z"/><meta itemProp="image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/business_20strategy.jpg?v=1764939210"/><div class="relative"><div class="pt-xl pb-xl md:text-center" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1 md:max-w-2xl lg:max-w-3xl md:mx-auto"><nav class="uppercase text-black text-eyebrow-md pb-xs"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/"><span class="inline underline hover:no-underline">블로그</span></a><span class="px-xs">•</span><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/topics/비즈니스-시작하기"><span class="inline underline hover:no-underline">비즈니스 시작하기</span></a></nav><h1 class="text-theme-content text-t2"><span itemProp="headline">사업 전략: 의미, 주요 요소 및 실제 예시</span></h1><p class="text-theme-content text-body-lg mt-sm opacity-60">사업 전략은 기업이 목표를 달성하기 위한 사업 방향성 및 실행 계획에 대한 개요이며, 브랜딩이나 제품 개발 같은 다양한 이니셔티브를 위한 프레임워크를 포함합니다.</p><div class="lg:hidden mt-md flex items-center gap-md w-full md:justify-center" itemProp="author" itemscope="" itemType="https://schema.org/Person"><img src="https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404" alt="" width="48" height="48" class="size-12 md:size-14 rounded-full object-cover shrink-0"/><div class="flex flex-col text-left"><span class="text-theme-content text-t7"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/authors/shopify-팀"><span class="inline underline hover:no-underline"><span itemProp="name">Shopify 팀 작성</span></span></a></span><span class="text-body-sm text-theme-content-body">2025년 12월 4일<!-- --> • 읽는 데 5분</span></div></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1"><div class="-mx-margin md:mx-0 overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/business_20strategy.jpg?v=1764939210&originalWidth=1848&originalHeight=782" alt="높고 낮은 막대들이 있는 막대 그래프 이미지: 사업 전략" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/business_20strategy.jpg?v=1764939210&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/business_20strategy.jpg?v=1764939210&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/business_20strategy.jpg?v=1764939210&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/business_20strategy.jpg?v=1764939210&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/business_20strategy.jpg?v=1764939210&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/business_20strategy.jpg?v=1764939210&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/business_20strategy.jpg?v=1764939210&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/business_20strategy.jpg?v=1764939210&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/business_20strategy.jpg?v=1764939210&originalWidth=1848&originalHeight=782&width=1800 1800w" data-component-name="auto-responsive-image"/></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-2xl bg-component-grid-bg gap-x-xl my-xl" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-4 lg:col-span-3 col-start-1" data-component-name="blog-left-sidebar"><nav aria-label="이 페이지에서" data-component-name="blog-left-sidebar-nav" class="space-y-2xl rounded-lg bg-warm-gray-50 p-md md:sticky md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:rounded-none md:bg-transparent md:p-0"><div><p class="text-theme-content richtext text-t7 mb-md">이 페이지에서</p><ul class="flex flex-col gap-md md:gap-sm border-l border-shade-300"><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#1"><span class="inline underline hover:no-underline">사업 전략이란 무엇인가요?<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#2"><span class="inline underline hover:no-underline">사업 전략 vs 사업 모델 vs 사업계획서<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#3"><span class="inline underline hover:no-underline">사업 전략에 포함되는 요소는 무엇인가요?<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#4"><span class="inline underline hover:no-underline">사업 전략의 3가지 수준<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#5"><span class="inline underline hover:no-underline">일반적인 사업 전략 사례<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li></ul></div><div class="bg-blog-bannerBg p-md"><p class="text-theme-content richtext text-t5">지금 온라인 비즈니스를 시작하세요.</p><p class="text-theme-content richtext text-t5 font-bold">무료입니다.</p><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-lg group mt-sm flex items-center justify-between border-b border-black pb-0 [&_span]:no-underline [&_span]:flex [&_span]:w-full [&_span]:items-center [&_span]:justify-between" style="widows:2" aria-label="외부 소스: 무료 체험 시작 " rel="noopener noreferrer" href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fbusiness-strategy&signup_types%5B%5D=paid_trial_experience"><span class="inline underline hover:no-underline">무료 체험 시작<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="20" height="20" class="text-component-icon rotate-90"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></div></nav></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-theme-content-body [&_h2]:text-t3 [&_h2]:mt-xl [&_h2]:mb-md [&_h2]:text-black [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:mb-md [&_h3]:text-t4 [&_h3]:mt-xl [&_h3]:mb-md [&_h3]:text-black [&_h4]:text-t5 [&_h4]:mt-xl [&_h4]:mb-md [&_h4]:text-black [&_h5]:text-t6 [&_.heading--4]:text-t5 [&_.heading--4]:text-black [&_.heading--4]:tracking-[-.02em] [&_p]:mb-md [&_p]:[overflow-wrap:anywhere] [&_hr]:mb-md [&_a]:text-black [&_a]:font-[550] [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_strong]:font-medium [&_strong]:text-black [&_img]:my-lg [&_img]:inline-block [&_figure]:mb-lg [&_figure>img]:mb-0 [&_a>img]:mt-3 [&_a>img]:mb-lg [&_a>img]:h-[revert-layer] [&_a>img]:inline-block [&_p_img:not(#text-cta_*)]:!mt-0 [&_p_img:not(#text-cta_*)]:!mb-md [&_figcaption]:mb-lg [&_figcaption]:text-body-sm [&_figcaption]:mt-2 [&_ul]:list-disc [&_ul]:mb-xs [&_ul]:pl-4 [&_ul_li]:pl-1 [&_ol]:list-decimal [&_ol]:mb-xs [&_ol]:pl-4 [&_ol_li]:pl-1 [&_ol_li::marker]:font-bold [&_li+li]:mt-xs [&_ul+p]:mt-md [&_ol+p]:mt-md [&_iframe]:max-w-full [&_iframe]:mt-3 [&_iframe]:mb-lg [&_.aspect-video_iframe]:mt-0 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_[id^="article-source-"]]:scroll-mt-40 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full [&_[data-component-name="blog-cta-marketing"]]:flex [&_[data-component-name="blog-cta-marketing"]]:flex-col [&_[data-component-name="blog-cta-marketing"]]:gap-md [&_[data-component-name="blog-cta-marketing"]_.marketing-button]:self-start [&_[data-component-name="blog-cta-marketing"]_:is(p,h2,h3,h4)]:!my-0 [&_[data-component-name="blog-cta-marketing"]_.heading--4+p]:!-mt-2 [&_[data-component-name="blog-cta-marketing"]_.heading--4+p]:md:!-mt-4 [&_[data-component-name="blog-cta-marketing"]_.heading--4]:!text-t4 [&_[data-component-name="blog-cta-marketing"]_p]:!text-body-base [&_.blog-cta-shopify-logo]:!font-normal [&_.blog-cta-shopify-logo]:!text-t6 [&_.blog-cta-shopify-logo]:!mb-md [&_.blog-cta-shopify-logo]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!pt-sm [&_.blog-cta-container_[data-component-name="message"]]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!text-body-sm [&_.blog-cta-container_[data-component-name="message"]_span]:!text-body-sm [&_[data-email-signup]_br]:hidden [&_[data-email-signup]_.marketing-block]:!my-xl [&_[data-email-signup]_.heading--4]:!mb-2 [&_[data-email-signup]_.heading--4]:!ml-0 [&_[data-email-signup]_form>p]:!mb-0 [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!bg-black [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!text-white [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:hover:!bg-[#3f3f46] [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:active:!bg-[#71717a] [&_[data-component-name="blog-read-more"]]:!my-lg [&_[data-component-name="blog-read-more"]]:font-sans [&_[data-component-name="blog-read-more"]_h2]:!font-sans [&_[data-component-name="blog-read-more"]_h2]:!text-t4 [&_[data-component-name="blog-read-more"]_a]:!text-body-base [&_[data-component-name="blog-read-more"]_a]:!text-component-link-content [&_[data-component-name="blog-read-more"]_a]:hover:!text-component-link-content-hover [&_[data-component-name="blog-read-more"]_li]:!mt-sm [&_#faq-section]:!my-xl [&_:is([data-component-name="blog-cta-marketing"],.blog-cta-container,[data-email-signup]_.marketing-block,[data-component-name="blog-read-more"],#faq-section,[data-guide]>div)]:!p-lg [&_[data-guide]>div]:!font-sans" itemProp="articleBody"><div><p>사업 전략은 회사를 성장시키기 위한 청사진입니다. 명확한 전략은 기업이 목표를 달성하고, 효율적으로 협업하며, 일관된 메시지를 유지하는 데 도움이 됩니다.</p>
<p>본 블로그에서는 사업 전략을 구성하는 핵심 요소와, 여러분이 자체 전략을 수립할 때 참고할 수 있는 실제 사례들을 함께 소개합니다.</p>
<h2 id="1"><strong>사업 전략이란 무엇인가요?</strong></h2>
<p>사업 전략은 기업이 목표를 달성하기 위한 방향과 방법을 제시하는 고차원적 계획입니다. 사업 전략을 개발하는 과정은 조사, 분석, 의사결정이 필요한 여러 단계로 이루어집니다. 초기에는 많은 시간과 노력이 필요하지만, 장기적으로는 조직 내 소통과 운영 효율성을 크게 높일 수 있습니다.</p><div id="text-cta"></div>
<p>효과적인 사업 전략은 <a href="/kr/blog/what-is-branding">브랜딩</a>, 마케팅 캠페인, 제품 개발, 확장, 인수합병과 같은 조직의 핵심 활동을 위한 프레임워크를 제공해 기업이 안정적으로 운영되도록 돕습니다. 회사의 전략적 방향을 명확히 공유하면 팀 리더들이 전체 사업 목표를 뒷받침하는 실질적인 전술을 세울 수 있습니다</p>
<h2 id="2"><strong>사업 전략 vs 사업 모델 vs 사업계획서</strong></h2>
<p>이 용어들은 서로 다른 수준의 조직 계획을 설명합니다. 성공적인 기업은 이 3가지 요소를 모두 활용해 명확한 구조를 마련합니다.</p>
<ul>
<li>
<strong>사업 모델.</strong> 사업 모델은 기업의 운영 구조를 정의합니다. 즉, 무엇을 제공하고, 제품과 서비스를 고객에게 어떻게 판매할지를 설명합니다. 사업 모델을 선택하거나 개발하는 과정은 새로운 사업을 계획할 때 가장 먼저 수행하는 단계입니다.</li>
<li>
<strong>사업계획서.</strong> <a href="/kr/blog/business-plan">사업계획서</a>는 사업 모델에 구체적인 내용을 더하는 문서입니다. 회사 출범 전에 작성되며, 회사의 <a href="/kr/blog/value-proposition">가치 제안</a>, 시장에서의 포지셔닝 방식, 사업 목표 등을 설명합니다. 스타트업은 투자 유치를 위해 사업계획서를 투자자에게 제출하기도 합니다.</li>
<li>
<strong>사업 전략.</strong> 사업 전략은 기업이 목표를 달성하기 위해 어떤 방식으로 실행할지에 대한 방법론을 제시합니다. 사업 전략은 사업계획서나 비즈니스 모델보다 더 구체적인 운영 관점과 실행 세부 사항을 포함합니다.</li>
</ul>
<h2 id="3"><strong>사업 전략에 포함되는 요