청운대학교 창업경영학과
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[subtitle-meta] lang=en auto=True
Okay, let's continue with the second session. We are
currently discussing
how to structure a business plan and
what specific frames to include within each
section.
First,
following the media strategy,
what is the next step? It is the commercialization
schedule, which is referred to as the development schedule. As
shown here, the first step is
when to complete the business modeling, right? It seems this is
missing right now.
Hmm, should we add what is missing like this below? We need to
split the cells like this, add a row counter, and
then... what needs to
go in here?
Schedule. So, here, you write the months—January, February, March, May, June, July,
August. For example, if I plan to finish everything by September, I should mark it like this. Then, we
study the colors here.
For the business modeling, you write this: "This is it, this is it, this isn't it."
Hmm, ah, here it is. For instance, you
put it in like this. Then, for market research, you
write from where to where, and then you have to erase that. Next,
here, you write
when to add MVP production, right? And for consumer market
research, you write from here to here.
That is how you are supposed to indicate it. You understand, right?
Product manufacturing will be done from here to here,
and so on. Then, patent registration will be done at this time, and we will proceed with the
expansion from this point. You understand, right? It is best to
create a table like this to
draft the development schedule.
Expressing it in a table is the
best way; you can do it this way. Now, next, the development schedule... let's
continue with this. Ah, the second thing you need to do is...
17. After the development schedule, you need to present the cost
plan, product cost plan, or cost
table.
This is the same. For example,
you should
split the cell and set the row counter to two, then
confirm. What is this here? Yes, the schedule. So, if it is
January, February, March, April, May, June, July, August, and
September,
then you need to indicate personnel costs. For example, you might use 5 million won per month. We
often use units like 5 million won,
5 million
won. You
mark it like this. Then, raw material costs.
For example, looking at the raw material costs earlier, development
started at this point, right? Then
all the raw material costs should be included here. You
need to prepare them. Raw costs might be 10 million
won initially, then 20 million
won, and so on. Equipment
usage fees will start from this point, right? The machinery... From
the moment of production, it will keep going in—1 million won, then
1 million won, then 1 million won, and so on.
Yes,
this continuous stream of expenses is called cash
flow. It shows the cash flow in a continuous sequence. Regarding the
cost
flow, let's look at analysis costs and performance analysis costs. It
looks like 5 million won will be needed around this time. Patent registration fees are set for around this time, right? When is the
patent registration? It's
July. So, around July, another
1 million won will be needed. Then, annually,
another
million won will be required. Since it's real estate purchase, rent costs need to be settled before the manufacturing plant starts. At that time, 20 million won is
needed. For marketing expenses, starting
from here, we decided to
spend 2 million won per month. That is how you
organize it. And
what do you do? You need to split this one more item. Okay,
let me organize this for you again. So, set it up like this.
What is this? The schedule is all correct, and looking at the total and monthly
total, 15 million
won is needed here, 45 million is
needed on this day, and 6 million is needed on this day. On
this day, 600 is needed, and this
month, 600 is needed, and this month,
1100 is needed, and this month, 700 is
needed, and this month, 400, 500, 700,
800, 900, and
900 are needed, and this month, 800 is needed. That is how you
organize it.
So, in total, 1500 is
needed for January, 4,500 for February, and
600 for March; you can break it down and view it like this. If
there is one more thing here, what is it? That is
right. It is better to divide it again and include "funding."
Hmm, it
looks
better, right? For example, you go up like this, bring it
all the way down, and it is right here. What
do you do? Monthly Total plus funding.
How do you handle funding? At this time, 50
million won. Cash Funding and Cash Secured. Cash Balance. You do it like this and put it here. For example, in the first month,
someone brought 50 million won. Then, how much is left? 35 million remains, right?
50 million came in.
50 million came in, but
in the next month, uh Since you spent 10,000,
3,500 remains. But then, the
next month, you
spent 600, so 4,500 is left. What happens? This is
n't right. So, what should you do?
At this point, you need to record how much funding will come in from February to March, whether through
loans or something else. If
you record this funding and cash balance, how does it become a
cash flow statement? It becomes a cash flow statement. So, it would be
very helpful if everyone could present these parts with numbers. You can
do that for this part.
Now, regarding prices,
channels 1 and 2—where did we decide earlier? We
decided on the channels above.
So, for distribution lines, let's set the cost,
logistics costs, and wholesale price. I'll
write this down as an example. For
instance, for
online sales, the cost is 1,000 won
and the logistics cost is 200 won, so you intend to sell the barley flour for
1,200 won. Understood?
No, 1,200 won. If you say you intend to sell it at a wholesale price of
10,000 won, how does that
work? So, regarding the wholesale price,
when it passes on to the wholesale, we add a 300 margin, right?
How much do we charge for the retail price? Let's say we'll
charge 2,000 won. Now, for the second scenario—not online, but what do you call a "changer"? For example, in the case of a chain store, let's say we charge 2,500 won. Why? Because even if we
pass it on to the wholesale price of 10,000 won, they
have invitation fees and other costs, so let's just
charge 2,500 won. The logistics cost is still
200 won, and the
cost is the same, right? So we go like this, yes, for a chain store. And for example, let's say it's a closed mall. In a closed mall, the cost is always
the same, right? The cost is the same, and the
logistics cost is the same at 200 won, but
when passing it on to the wholesale price, since there is a lot of waste, let's just take a 100 won
margin and pass it on for 1,300 won.
And instead, let's set the retail price at
1,400 won. You can do that.
Hmm, do you understand? This is
precisely the distribution
line-specific pricing strategy, number 18. You
need to establish this. Distribution number 18.
Pricing
strategy by line. Okay, next, it's cash flow. See number
19, number 9, the
cash flow
statement. This is where you
write down the details I explained earlier. This, this, this,
this is the cash flow. We've set this up
separately here. So, for
example, what are the expenses for the first month? Yes,
expenses... you
have to write them down exactly as they are here. You just need to write down what's here:
1,000 and 4,500. Okay, let me
copy this and try typing it in.
If I do it exactly like this... if I do it exactly like this...
why isn't it working? Okay, let's
copy it like this, place it on the page,
open it, and try it.
Here, let's see how the expenses
are entered: First month is
1,000, second month is
4,500, third month is 600, fourth month is 600,
then the fifth month (May) is 600, June is
10,000, July is 700,
August is
900, October is 8,800, and September is
800. Okay, so that's it. Then,
how about the revenue? Okay, so regarding income, first,
5,000
comes in during the first month. That's 3,500 in cash.
Then, 10 million won comes in during the second month, and 50 million won comes in again. Oh, this is a loan, and this is capital. So, when it comes in again in February,
what happens? 4,500. If you
spend 3,500 and 4,500, that's 1. Since 5,000 comes in,
4,000 will remain, right? Okay, so I need to write it
here.
Capital. The second is a loan. You should write it like that, right?
Yes. After that, you have to spend
another 600. You need to spend that
600, but there was
no income. So, what happens here? 400 remains. Okay,
then you
spend it again. 800 remains. You
spend it again. 22 remains. Then, you spend 10,000 again, and
1,100 remains. Okay, 700 was spent again. So, what happens? Since
700 was spent,
400 remains. Now, if you
can't secure funds the next month either, what happens?
So, at this point,
what needs to be done is either receiving government funds
or taking out another loan. Let's say you
raise 5,000.
Now, it's 400 minus 500, so
4,500 will remain. Here, another
loan. Next, although
800 was
spent, it will become
3,700. It will be 700.
What is this process of dividing it up like this? This is the cash flow statement. So,
this also needs to be prepared. It must be prepared. The
cash flow statement is the income,
procurement, and bidding flow statement. Next, next, and finally, the summary.
Number 20, the summary.
What did I say about the summary? It is to
discuss feasibility once again.
So, here, you need to mention your business-
related experience. What is this? It
shows that it is feasible, or
demonstrates the feasibility of the founding team's experience.
And second, you need to mention that a
business similar to yours has succeeded. This is the
most important part.
This is the core presentation content for securing investment.
When summarizing at the end of the core presentation content for securing investment, you must
mention that you have experience and
successful experience. You absolutely must mention this.
Second, regarding current
trends... You need to explain this.
For example, if early morning delivery
became incredibly popular two years ago, you should
emphasize that it is currently trending and explain that you are starting an early morning delivery business and that you
differentiate yourself from competitors in certain ways, stating that
this is the best approach. You understand, right?
So, mentioning that similar
businesses are currently successful is very
important. You need to talk about this.
However, it is best to clearly highlight the
differences or advantages over similar businesses. You understand, right?
And what else? You need to
express profitability in detail. You should consider
this the most important aspect. You must express it
specifically. You understand the
content of summarizing this, right? Okay, that’s the
explanation so far. Now, since we are short on time, we will move straight
to Chapter 13. It’s all about the framework. Let’s keep going with the framework. Okay, then, finally, let me summarize. To summarize...
what was the first thing? Yes, that’s right. On the cover,
write down things like the product, company name, or business name. Next,
what is the outline? It’s the core summary. Right,
write the core summary at the top. From
then on, it says [San], [Go]. This is what is
missing. The founding team, business goals,
market outlook, and target customers—all of these
go here. That is it.
In the second outline, things like market outlook go
in. Ah, regarding the outline, I'll
write down the key summary here for you: E-Cube Head and the founding team.
Then, the startup, and
then the business
objectives. That's it up to here. Next is the
market outlook. Then, the target
customers go in here.
Next, the product
description, product
photos, and product
value need to be entered separately. Then, the
target customers appear again. Here, the target
customers and competitors are
listed again. Target
customers, then the target customers and the
market. Then, competitive
analysis—competitive analysis and product
comparison—you understand, right? Those need to be included.
Next is the marketing strategy
objectives, distribution strategy, and
media strategy. Ah, they are separate. Okay,
these need to be included. Then, the distribution
strategy needs to be listed separately.
After the media strategy is finished, it would be
good to include the development schedule. Ah, the schedule is separate.
Oh, costs are separate too. It has moved up
again below. Costs, then the schedule, then
management, finances, and then the summary. It is structured like this. You need to
put the cash flow statement and things like that here.
Finally, it means you should summarize at 148.
So, anyway,
everyone, if you just have the framework... this framework... I
believe that having this will be sufficient for you to create a business plan. In particular, since these business
plan frameworks are provided, you can simply
change the color or format slightly to
create your own plan. I think this will serve as a valuable resource and preparation for your work. Yes, that is my opinion. Now, let's move on to additional matters.
Here is the third additional item: the
product development scoring sheet. Simply put, this is to assess whether this
product actually has sales potential, assigning a
score to it. For
example, let's take a look.
Okay. First, regarding the
question about whether
you
can express the product in one sentence, that is a point.
Also, regarding the question about being able to explain the target audience, if you
cannot do that, then
what happens? You just need to prepare
more for that. Do you understand? Yes.
Regarding the explanation of the goal and the ability to explain the target audience, well,
I
know exactly who the target audience is, but I don't know the size of the group.
Then, let's move on to the next question: the customer's usage environment
or prerequisites for use.
What is this? It means you understand consumer behavior. In other words,
what do they usually do before purchasing my product? Yes. What are the
prerequisites? This is completely my You get a zero if you didn't think of it. You get
points if the design or development objective can be
strongly summarized in a single document. You get points if
the design is already done or there are drawings. You get points if there are
photos of the product or drawings and diagrams
explaining how it works. The question is, did you create it? If
not, it's zero. If you've
made about half of it, it's 5 points. If you've made it completely, it's 10 points. Yes, if you
can explain the information by comparing it with competitor products, that's
5 points. So, I'm telling you to write it all down like this. Is
the developer or the startup team an expert on the relevant product? If not, that's a zero.
Next, can you classify and record at least 10 important items related to the business schedule? If you can, it's
10 points. If
not, it's zero. Yes. But the important thing is that the
conclusion of all this content is this: if you wrote a
zero for this,
what should you do? I'm telling you to
check what the prerequisites are and prepare it again. Hmm, do you understand?
So, record and grade each item on this product development
scoring
sheet.
If you get a low score of 5.2—or
lower than what you think—you need to
prepare the relevant content. It means you need to
prepare more on that specific topic. Next, if you get a score above a certain threshold, or an
average of 70 points or higher, you get 70 points. It means that if it is above that level, you
can develop the product. Ah, 80 points or higher—yes, you
can develop it. 89 out of 80 means it is at that
level, so you can develop it. Next, if it is
between 90 and 100 points, development and
success are possible. Yes, you know what an MVP is,
right? Yes, Minimal Viable Product. In short, you have
created a core product. Then that is
10 points. Next, the R&D and marketing teams
understand product development.
But the development team might not even exist, right? Then it is 0 points. If the development team exists and
understands everything, and the marketing team also
understands the content, then it is
10 points. So, simply put, if you don't have these things from the beginning, do you have to
create a team first? You have to
create one, right? I think you
can consider that the most important point. Okay,
next, there is something called a marketing
chart. It is the marketing
scoring sheet. It is the same thing. The marketing
scoring sheet
indicates your readiness for the business. First, you can
specifically describe the consumers who will purchase the product.
You know the market and target customers—
yes, that is what I mean. You
can write up to 10 points for this as well. If you don't know,
what happens? You need to prepare more regarding this.
Second, you have secured demographic analysis information, such as age groups or minority demographics.
I... a specific... It means that since you are
targeting women in their 20s, have you determined how many women in their 20s
currently exist in Korea and how
many are in your local area? If
not, you need to figure that out as well. Now,
third, have you
spoken to more than 10 customers about the product?
Have you conducted customer validation? That is what I mean. You need to
go to your target customers and ask them: "
Once this product is launched, would you be willing to use it?"
If not, why?
If you plan to sell it, at what price should you
sell it for? You are supposed to ask these kinds of questions. Do you understand?
This is exactly what
customer validation is—the first stage of market testing.
And have more than 10 customers said they would
purchase the product at a limited price point?
That is the most important thing. So,
among the people I researched, were there at least 100 customers who, when I said, "I plan to launch this product for 10,000 won," didn't say, "Oh, that's too expensive. I wouldn't buy it," but rather said, "
Oh, 1 million won?
Then I think I can definitely do this. I think I can buy it"? That is what I am saying. Now,
next,
if that doesn't happen, what should you do? You have to formulate a
new pricing strategy, right? Yes, that is how it goes, and
related products I visited ten retail outlets and
discussed the product. In short, if
there are chain stores or street shops that distribute my product, you should go there and
ask if they are willing to sell or receive my product.
Also, regarding
showing the product to potential customers—if those potential
customers haven't been targeted, they wo
n't even be able to answer the question, right?
Showing the product to potential customers—yes, this is
all related to customer validation.
If this isn't done, you must
first define your potential customers.
Second, go out to those potential customers and discuss their
willingness to sell your product, their perception of its differentiation and value, and even
how the product could be improved. That is the
point. Next, you need to
demonstrate the potential for sales to the sales organization or network. What does this mean? It means having a sales network
organization. If you
don't have one, you need to
build it first, right?
You build that first, and then
show them the product and record whether they said there is potential for sales. Do
you understand? That is worth
10 points. So, if you don't have this, you get zero points. If you
prepare that... The more you do it, the higher these
scores get, and the lower they get,
right? So, that is how it works. Next, customers are
using the MVP. This means you have created a product with core features. The fact that the MVP has already been used implies that if you hadn't created it,
this score would be zero. You are supposed to write down whether a majority of customers
showed positive reactions when you created and had them use the MVP.
Next, regarding the
focus group. A focus group refers to a select few people who can influence your target
customers—in a way,
experts who can exert influence. What do you call them? They are called a focus group.
So, they are
connected to the target customers; you
could describe them as key people. You give these focus
groups packaging, marketing materials, and advertisements, and ask them, "
How is this ad content?" "How is the packaging?" "How is the marketing and ad material?" "
How is the content?" You
receive feedback on these questions. In short,
if you haven't received this kind of verification, this
will also be zero. So, in short, what
is here is not only a scoring tool but also a checklist. To
put it simply, it is a checklist.
Next, the marketing plan is ready. The
strategy section of the marketing plan is
ready. The 4Ps Right. Whether aspects like the 4Ps or
3Cs are prepared,
and whether plans for conveying the value model,
CS, and promotions have been established—if you have identified these things or are
prepared, you get a
point. If not, what do you do? I will say it
again:
prepare.
Prepare so that you get a 10.
That is what I mean. You can view it that way. Now, next, you have signed distribution contracts with wholesalers, chain distributors, and other business operators. What does this mean? Yes,
that is correct. You have signed chain contracts. If you have
n't, it's a zero point. If you have, it
is a starting point. Once you do that and
test it, it becomes a 10.
So, what happens in that case? It means the
probability of success increases significantly. Now, finally, you have
specifically established logistics, delivery, and CS plans.
Logistics and delivery systems for each medium and distribution line—
if it is a franchise,
such a system is very important.
Logistics and delivery are also crucial for online shopping malls; if
you have created your own store,
logistics and delivery will be very important, right?
Similarly, for chain stores or similar businesses, you need to consider
how you will deliver your products
there. And
then,
regarding the wholesalers and online shopping
sellers, how will they handle the
logistics... Let's think together about whether you've prepared these aspects and get
ready.
So, how many
items are there in total? One, two, three, four, five, seven, eight, nine, ten, eleven, twelve, and thirteen.
If we rate these thirteen items out of ten, that's 130 points.
How does 130 points work? If it's 80 points or lower, it means
improvement is absolutely necessary.
What does that mean? It means if it's a score of [point], you need to put in
more effort and prepare until you make it 10 points. Right? For example, if
I have
n't consulted with the wholesale chains, I just need to consult them first.
Then it's a score. But if the
quality of the wholesale chains is lacking before I even consult, what happens? It's
definitely a zero. You can
view it that way. Once this
is finished, if it's 80 or
89 points, you can think that you can proceed with developing this product. If it's
90 or
100 points, there is definitely a possibility of success, and if it
exceeds 100 points, it means
success is guaranteed if developed. What does that mean? It means
all the preparations are complete.
So, similarly, for the marketing
scoring sheet, if it's a zero, you just need to
prepare the relevant content.
And here... As mentioned, you understand that you should prepare until you score at least
90 points,
right? It would be even
better if you could get over 100. The point is that
preparing in this way is the most
important thing if you want to pass safely. So,
regarding our practical course on writing business plans,
yes, the theoretical study is almost
finished, isn't it? Yes, since the theoretical study is nearly
complete, anyway, thank you all for your hard work.
Next week, we will
take some time to go through the summary again regarding business plans. You understand, right?
Yes, we will take some time to go through the summary. Uh,
it’s not completely finished next week either. Yes, but
anyway, I think we have covered the entire exam scope.
So, we will meet next week to have a
final review session. Thank you for your hard work, and I
hope to see you in good health during the last week. Thank you.
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WEBVTT Kind: captions Language: en 00:00:00.359 --> 00:00:02.669 align:start position:0% Okay, <00:00:00.594><c>let's </c><00:00:00.829><c>continue </c><00:00:01.064><c>with </c><00:00:01.299><c>the </c><00:00:01.534><c>second </c><00:00:01.769><c>session. </c><00:00:02.004><c>We </c><00:00:02.239><c>are</c> 00:00:02.669 --> 00:00:02.679 align:start position:0% Okay, let's continue with the second session. We are 00:00:02.679 --> 00:00:05.869 align:start position:0% Okay, let's continue with the second session. We are currently <00:00:05.160><c>discussing</c> 00:00:05.869 --> 00:00:05.879 align:start position:0% currently discussing 00:00:05.879 --> 00:00:08.549 align:start position:0% currently discussing how <00:00:06.232><c>to </c><00:00:06.585><c>structure </c><00:00:06.938><c>a </c><00:00:07.291><c>business </c><00:00:07.644><c>plan </c><00:00:07.997><c>and</c> 00:00:08.549 --> 00:00:08.559 align:start position:0% how to structure a business plan and 00:00:08.559 --> 00:00:11.789 align:start position:0% how to structure a business plan and what <00:00:09.005><c>specific </c><00:00:09.451><c>frames </c><00:00:09.897><c>to </c><00:00:10.343><c>include </c><00:00:10.789><c>within </c><00:00:11.235><c>each</c> 00:00:11.789 --> 00:00:11.799 align:start position:0% what specific frames to include within each 00:00:11.799 --> 00:00:13.589 align:start position:0% what specific frames to include within each section. 00:00:13.589 --> 00:00:13.599 align:start position:0% section. 00:00:13.599 --> 00:00:15.470 align:start position:0% section. First, 00:00:15.470 --> 00:00:15.480 align:start position:0% First, 00:00:15.480 --> 00:00:17.349 align:start position:0% First, following <00:00:15.999><c>the </c><00:00:16.518><c>media </c><00:00:17.037><c>strategy,</c> 00:00:17.349 --> 00:00:17.359 align:start position:0% following the media strategy, 00:00:17.359 --> 00:00:19.509 align:start position:0% following the media strategy, what <00:00:17.414><c>is </c><00:00:17.469><c>the </c><00:00:17.524><c>next </c><00:00:17.579><c>step? </c><00:00:17.634><c>It </c><00:00:17.689><c>is </c><00:00:17.744><c>the </c><00:00:17.799><c>commercialization</c> 00:00:19.509 --> 00:00:19.519 align:start position:0% what is the next step? It is the commercialization 00:00:19.519 --> 00:00:21.750 align:start position:0% what is the next step? It is the commercialization schedule, <00:00:19.665><c>which </c><00:00:19.811><c>is </c><00:00:19.957><c>referred </c><00:00:20.103><c>to </c><00:00:20.249><c>as </c><00:00:20.395><c>the </c><00:00:20.541><c>development </c><00:00:20.687><c>schedule. </c><00:00:20.833><c>As</c> 00:00:21.750 --> 00:00:24.750 align:start position:0% schedule, which is referred to as the development schedule. As 00:00:24.750 --> 00:00:24.760 align:start position:0% 00:00:24.760 --> 00:00:27.109 align:start position:0% shown <00:00:25.152><c>here, </c><00:00:25.544><c>the </c><00:00:25.936><c>first </c><00:00:26.328><c>step </c><00:00:26.720><c>is</c> 00:00:27.109 --> 00:00:27.119 align:start position:0% shown here, the first step is 00:00:27.119 --> 00:00:29.990 align:start position:0% shown here, the first step is when <00:00:27.347><c>to </c><00:00:27.575><c>complete </c><00:00:27.803><c>the </c><00:00:28.031><c>business </c><00:00:28.259><c>modeling, </c><00:00:28.487><c>right? </c><00:00:28.715><c>It </c><00:00:28.943><c>seems </c><00:00:29.171><c>this </c><00:00:29.399><c>is</c> 00:00:29.990 --> 00:00:30.000 align:start position:0% when to complete the business modeling, right? It seems this is 00:00:30.000 --> 00:00:32.670 align:start position:0% when to complete the business modeling, right? It seems this is missing <00:00:30.339><c>right </c><00:00:30.678><c>now.</c> 00:00:32.670 --> 00:00:36.910 align:start position:0% missing right now. 00:00:36.910 --> 00:00:36.920 align:start position:0% 00:00:36.920 --> 00:00:40.670 align:start position:0% Hmm, <00:00:37.123><c>should </c><00:00:37.326><c>we </c><00:00:37.529><c>add </c><00:00:37.732><c>what </c><00:00:37.935><c>is </c><00:00:38.138><c>missing </c><00:00:38.341><c>like </c><00:00:38.544><c>this </c><00:00:38.747><c>below? </c><00:00:38.950><c>We </c><00:00:39.153><c>need </c><00:00:39.356><c>to</c> 00:00:40.670 --> 00:00:40.680 align:start position:0% Hmm, should we add what is missing like this below? We need to 00:00:40.680 --> 00:00:45.430 align:start position:0% Hmm, should we add what is missing like this below? We need to split <00:00:41.182><c>the </c><00:00:41.684><c>cells </c><00:00:42.186><c>like </c><00:00:42.688><c>this, </c><00:00:43.190><c>add </c><00:00:43.692><c>a </c><00:00:44.194><c>row </c><00:00:44.696><c>counter, </c><00:00:45.198><c>and</c> 00:00:45.430 --> 00:00:45.440 align:start position:0% split the cells like this, add a row counter, and 00:00:45.440 --> 00:00:46.869 align:start position:0% split the cells like this, add a row counter, and then... <00:00:45.600><c>what </c><00:00:45.760><c>needs </c><00:00:45.920><c>to</c> 00:00:46.869 --> 00:00:46.879 align:start position:0% then... what needs to 00:00:46.879 --> 00:00:49.310 align:start position:0% then... what needs to go <00:00:47.939><c>in </c><00:00:48.999><c>here?</c> 00:00:49.310 --> 00:00:49.320 align:start position:0% go in here? 00:00:49.320 --> 00:00:50.670 align:start position:0% go in here? 00:00:50.670 --> 00:00:50.680 align:start position:0% 00:00:50.680 --> 00:00:54.310 align:start position:0% Schedule. <00:00:50.930><c>So, </c><00:00:51.180><c>here, </c><00:00:51.430><c>you </c><00:00:51.680><c>write </c><00:00:51.930><c>the </c><00:00:52.180><c>months—January, </c><00:00:52.430><c>February, </c><00:00:52.680><c>March, </c><00:00:52.930><c>May, </c><00:00:53.180><c>June, </c><00:00:53.430><c>July,</c> 00:00:54.310 --> 00:00:58.910 align:start position:0% Schedule. So, here, you write the months—January, February, March, May, June, July, 00:00:58.910 --> 00:00:58.920 align:start position:0% 00:00:58.920 --> 00:01:01.549 align:start position:0% 00:01:01.549 --> 00:01:04.469 align:start position:0% 00:01:04.469 --> 00:01:09.630 align:start position:0% 00:01:09.630 --> 00:01:09.640 align:start position:0% 00:01:09.640 --> 00:01:12.310 align:start position:0% August. <00:01:09.777><c>For </c><00:01:09.914><c>example, </c><00:01:10.051><c>if </c><00:01:10.188><c>I </c><00:01:10.325><c>plan </c><00:01:10.462><c>to </c><00:01:10.599><c>finish </c><00:01:10.736><c>everything </c><00:01:10.873><c>by </c><00:01:11.010><c>September, </c><00:01:11.147><c>I </c><00:01:11.284><c>should </c><00:01:11.421><c>mark </c><00:01:11.558><c>it </c><00:01:11.695><c>like </c><00:01:11.832><c>this. </c><00:01:11.969><c>Then, </c><00:01:12.106><c>we</c> 00:01:12.310 --> 00:01:14.149 align:start position:0% August. For example, if I plan to finish everything by September, I should mark it like this. Then, we 00:01:14.149 --> 00:01:14.159 align:start position:0% 00:01:14.159 --> 00:01:16.190 align:start position:0% study <00:01:14.746><c>the </c><00:01:15.333><c>colors </c><00:01:15.920><c>here.</c> 00:01:16.190 --> 00:01:16.200 align:start position:0% study the colors here. 00:01:16.200 --> 00:01:19.789 align:start position:0% study the colors here. For <00:01:16.336><c>the </c><00:01:16.472><c>business </c><00:01:16.608><c>modeling, </c><00:01:16.744><c>you </c><00:01:16.880><c>write </c><00:01:17.016><c>this: </c><00:01:17.152><c>"This </c><00:01:17.288><c>is </c><00:01:17.424><c>it, </c><00:01:17.560><c>this </c><00:01:17.696><c>is </c><00:01:17.832><c>it, </c><00:01:17.968><c>this </c><00:01:18.104><c>isn't </c><00:01:18.240><c>it."</c> 00:01:19.789 --> 00:01:26.830 align:start position:0% For the business modeling, you write this: "This is it, this is it, this isn't it." 00:01:26.830 --> 00:01:26.840 align:start position:0% 00:01:26.840 --> 00:01:30.630 align:start position:0% Hmm, <00:01:27.342><c>ah, </c><00:01:27.844><c>here </c><00:01:28.346><c>it </c><00:01:28.848><c>is. </c><00:01:29.350><c>For </c><00:01:29.852><c>instance, </c><00:01:30.354><c>you</c> 00:01:30.630 --> 00:01:30.640 align:start position:0% Hmm, ah, here it is. For instance, you 00:01:30.640 --> 00:01:33.590 align:start position:0% Hmm, ah, here it is. For instance, you put <00:01:30.897><c>it </c><00:01:31.154><c>in </c><00:01:31.411><c>like </c><00:01:31.668><c>this. </c><00:01:31.925><c>Then, </c><00:01:32.182><c>for </c><00:01:32.439><c>market </c><00:01:32.696><c>research, </c><00:01:32.953><c>you</c> 00:01:33.590 --> 00:01:33.600 align:start position:0% put it in like this. Then, for market research, you 00:01:33.600 --> 00:01:38.030 align:start position:0% put it in like this. Then, for market research, you write <00:01:33.796><c>from </c><00:01:33.992><c>where </c><00:01:34.188><c>to </c><00:01:34.384><c>where, </c><00:01:34.580><c>and </c><00:01:34.776><c>then </c><00:01:34.972><c>you </c><00:01:35.168><c>have </c><00:01:35.364><c>to </c><00:01:35.560><c>erase </c><00:01:35.756><c>that. </c><00:01:35.952><c>Next,</c> 00:01:38.030 --> 00:01:38.040 align:start position:0% write from where to where, and then you have to erase that. Next, 00:01:38.040 --> 00:01:40.630 align:start position:0% write from where to where, and then you have to erase that. Next, 00:01:40.630 --> 00:01:40.640 align:start position:0% 00:01:40.640 --> 00:01:43.749 align:start position:0% here, <00:01:41.859><c>you </c><00:01:43.078><c>write</c> 00:01:43.749 --> 00:01:43.759 align:start position:0% here, you write 00:01:43.759 --> 00:01:46.789 align:start position:0% here, you write when <00:01:44.061><c>to </c><00:01:44.363><c>add </c><00:01:44.665><c>MVP </c><00:01:44.967><c>production, </c><00:01:45.269><c>right? </c><00:01:45.571><c>And </c><00:01:45.873><c>for </c><00:01:46.175><c>consumer </c><00:01:46.477><c>market</c> 00:01:46.789 --> 00:01:46.799 align:start position:0% when to add MVP production, right? And for consumer market 00:01:46.799 --> 00:01:49.830 align:start position:0% when to add MVP production, right? And for consumer market research, <00:01:47.139><c>you </c><00:01:47.479><c>write </c><00:01:47.819><c>from </c><00:01:48.159><c>here </c><00:01:48.499><c>to </c><00:01:48.839><c>here.</c> 00:01:49.830 --> 00:01:49.840 align:start position:0% research, you write from here to here. 00:01:49.840 --> 00:01:51.990 align:start position:0% research, you write from here to here. That <00:01:49.974><c>is </c><00:01:50.108><c>how </c><00:01:50.242><c>you </c><00:01:50.376><c>are </c><00:01:50.510><c>supposed </c><00:01:50.644><c>to </c><00:01:50.778><c>indicate </c><00:01:50.912><c>it. </c><00:01:51.046><c>You </c><00:01:51.180><c>understand, </c><00:01:51.314><c>right?</c> 00:01:51.990 --> 00:01:52.000 align:start position:0% That is how you are supposed to indicate it. You understand, right? 00:01:52.000 --> 00:01:54.510 align:start position:0% That is how you are supposed to indicate it. You understand, right? Product <00:01:52.205><c>manufacturing </c><00:01:52.410><c>will </c><00:01:52.615><c>be </c><00:01:52.820><c>done </c><00:01:53.025><c>from </c><00:01:53.230><c>here </c><00:01:53.435><c>to </c><00:01:53.640><c>here,</c> 00:01:54.510 --> 00:01:54.520 align:start position:0% Product manufacturing will be done from here to here, 00:01:54.520 --> 00:01:58.830 align:start position:0% Product manufacturing will be done from here to here, and <00:01:54.675><c>so </c><00:01:54.830><c>on. </c><00:01:54.985><c>Then, </c><00:01:55.140><c>patent </c><00:01:55.295><c>registration </c><00:01:55.450><c>will </c><00:01:55.605><c>be </c><00:01:55.760><c>done </c><00:01:55.915><c>at </c><00:01:56.070><c>this </c><00:01:56.225><c>time, </c><00:01:56.380><c>and </c><00:01:56.535><c>we </c><00:01:56.690><c>will </c><00:01:56.845><c>proceed </c><00:01:57.000><c>with </c><00:01:57.155><c>the</c> 00:01:58.830 --> 00:01:58.840 align:start position:0% and so on. Then, patent registration will be done at this time, and we will proceed with the 00:01:58.840 --> 00:02:02.149 align:start position:0% and so on. Then, patent registration will be done at this time, and we will proceed with the expansion <00:01:59.112><c>from </c><00:01:59.384><c>this </c><00:01:59.656><c>point. </c><00:01:59.928><c>You </c><00:02:00.200><c>understand, </c><00:02:00.472><c>right? </c><00:02:00.744><c>It </c><00:02:01.016><c>is </c><00:02:01.288><c>best </c><00:02:01.560><c>to</c> 00:02:02.149 --> 00:02:02.159 align:start position:0% expansion from this point. You understand, right? It is best to 00:02:02.159 --> 00:02:05.429 align:start position:0% expansion from this point. You understand, right? It is best to create <00:02:02.687><c>a </c><00:02:03.215><c>table </c><00:02:03.743><c>like </c><00:02:04.271><c>this </c><00:02:04.799><c>to</c> 00:02:05.429 --> 00:02:05.439 align:start position:0% create a table like this to 00:02:05.439 --> 00:02:07.270 align:start position:0% create a table like this to draft <00:02:05.959><c>the </c><00:02:06.479><c>development </c><00:02:06.999><c>schedule.</c> 00:02:07.270 --> 00:02:07.280 align:start position:0% draft the development schedule. 00:02:07.280 --> 00:02:10.350 align:start position:0% draft the development schedule. Expressing <00:02:07.733><c>it </c><00:02:08.186><c>in </c><00:02:08.639><c>a </c><00:02:09.092><c>table </c><00:02:09.545><c>is </c><00:02:09.998><c>the</c> 00:02:10.350 --> 00:02:10.360 align:start position:0% Expressing it in a table is the 00:02:10.360 --> 00:02:11.910 align:start position:0% Expressing it in a table is the 00:02:11.910 --> 00:02:11.920 align:start position:0% 00:02:11.920 --> 00:02:15.270 align:start position:0% best <00:02:12.147><c>way; </c><00:02:12.374><c>you </c><00:02:12.601><c>can </c><00:02:12.828><c>do </c><00:02:13.055><c>it </c><00:02:13.282><c>this </c><00:02:13.509><c>way. </c><00:02:13.736><c>Now, </c><00:02:13.963><c>next, </c><00:02:14.190><c>the </c><00:02:14.417><c>development </c><00:02:14.644><c>schedule... </c><00:02:14.871><c>let's</c> 00:02:15.270 --> 00:02:15.280 align:start position:0% best way; you can do it this way. Now, next, the development schedule... let's 00:02:15.280 --> 00:02:17.550 align:start position:0% best way; you can do it this way. Now, next, the development schedule... let's continue <00:02:15.476><c>with </c><00:02:15.672><c>this. </c><00:02:15.868><c>Ah, </c><00:02:16.064><c>the </c><00:02:16.260><c>second </c><00:02:16.456><c>thing </c><00:02:16.652><c>you </c><00:02:16.848><c>need </c><00:02:17.044><c>to </c><00:02:17.240><c>do </c><00:02:17.436><c>is...</c> 00:02:17.550 --> 00:02:19.470 align:start position:0% continue with this. Ah, the second thing you need to do is... 00:02:19.470 --> 00:02:19.480 align:start position:0% 00:02:19.480 --> 00:02:24.509 align:start position:0% 17. <00:02:19.880><c>After </c><00:02:20.280><c>the </c><00:02:20.680><c>development </c><00:02:21.080><c>schedule, </c><00:02:21.480><c>you </c><00:02:21.880><c>need </c><00:02:22.280><c>to </c><00:02:22.680><c>present </c><00:02:23.080><c>the </c><00:02:23.480><c>cost</c> 00:02:24.509 --> 00:02:24.519 align:start position:0% 17. After the development schedule, you need to present the cost 00:02:24.519 --> 00:02:32.390 align:start position:0% 17. After the development schedule, you need to present the cost plan, <00:02:25.439><c>product </c><00:02:26.359><c>cost </c><00:02:27.279><c>plan, </c><00:02:28.199><c>or </c><00:02:29.119><c>cost</c> 00:02:32.390 --> 00:02:32.400 align:start position:0% 00:02:32.400 --> 00:02:34.790 align:start position:0% table. 00:02:34.790 --> 00:02:34.800 align:start position:0% table. 00:02:34.800 --> 00:02:38.509 align:start position:0% table. This <00:02:35.224><c>is </c><00:02:35.648><c>the </c><00:02:36.072><c>same. </c><00:02:36.496><c>For </c><00:02:36.920><c>example,</c> 00:02:38.509 --> 00:02:38.519 align:start position:0% This is the same. For example, 00:02:38.519 --> 00:02:41.309 align:start position:0% This is the same. For example, you <00:02:40.080><c>should</c> 00:02:41.309 --> 00:02:41.319 align:start position:0% you should 00:02:41.319 --> 00:02:45.030 align:start position:0% you should split <00:02:41.579><c>the </c><00:02:41.839><c>cell </c><00:02:42.099><c>and </c><00:02:42.359><c>set </c><00:02:42.619><c>the </c><00:02:42.879><c>row </c><00:02:43.139><c>counter </c><00:02:43.399><c>to </c><00:02:43.659><c>two, </c><00:02:43.919><c>then</c> 00:02:45.030 --> 00:02:45.040 align:start position:0% split the cell and set the row counter to two, then 00:02:45.040 --> 00:02:50.509 align:start position:0% split the cell and set the row counter to two, then confirm. <00:02:45.410><c>What </c><00:02:45.780><c>is </c><00:02:46.150><c>this </c><00:02:46.520><c>here? </c><00:02:46.890><c>Yes, </c><00:02:47.260><c>the </c><00:02:47.630><c>schedule. </c><00:02:48.000><c>So, </c><00:02:48.370><c>if </c><00:02:48.740><c>it </c><00:02:49.110><c>is</c> 00:02:50.509 --> 00:02:50.519 align:start position:0% confirm. What is this here? Yes, the schedule. So, if it is 00:02:50.519 --> 00:02:55.910 align:start position:0% confirm. What is this here? Yes, the schedule. So, if it is January, <00:02:51.104><c>February, </c><00:02:51.689><c>March, </c><00:02:52.274><c>April, </c><00:02:52.859><c>May, </c><00:02:53.444><c>June, </c><00:02:54.029><c>July, </c><00:02:54.614><c>August, </c><00:02:55.199><c>and</c> 00:02:55.910 --> 00:02:55.920 align:start position:0% January, February, March, April, May, June, July, August, and 00:02:55.920 --> 00:02:58.070 align:start position:0% January, February, March, April, May, June, July, August, and September, 00:02:58.070 --> 00:02:58.080 align:start position:0% September, 00:02:58.080 --> 00:03:04.190 align:start position:0% September, then <00:02:58.345><c>you </c><00:02:58.610><c>need </c><00:02:58.875><c>to </c><00:02:59.140><c>indicate </c><00:02:59.405><c>personnel </c><00:02:59.670><c>costs. </c><00:02:59.935><c>For </c><00:03:00.200><c>example, </c><00:03:00.465><c>you </c><00:03:00.730><c>might </c><00:03:00.995><c>use </c><00:03:01.260><c>5 </c><00:03:01.525><c>million </c><00:03:01.790><c>won </c><00:03:02.055><c>per </c><00:03:02.320><c>month. </c><00:03:02.585><c>We</c> 00:03:04.190 --> 00:03:04.200 align:start position:0% then you need to indicate personnel costs. For example, you might use 5 million won per month. We 00:03:04.200 --> 00:03:07.949 align:start position:0% then you need to indicate personnel costs. For example, you might use 5 million won per month. We often <00:03:04.680><c>use </c><00:03:05.160><c>units </c><00:03:05.640><c>like </c><00:03:06.120><c>5 </c><00:03:06.600><c>million </c><00:03:07.080><c>won,</c> 00:03:07.949 --> 00:03:07.959 align:start position:0% often use units like 5 million won, 00:03:07.959 --> 00:03:11.630 align:start position:0% often use units like 5 million won, 5 million 00:03:11.630 --> 00:03:11.640 align:start position:0% 00:03:11.640 --> 00:03:19.670 align:start position:0% won. <00:03:14.080><c>You</c> 00:03:19.670 --> 00:03:19.680 align:start position:0% 00:03:19.680 --> 00:03:23.270 align:start position:0% mark <00:03:20.051><c>it </c><00:03:20.422><c>like </c><00:03:20.793><c>this. </c><00:03:21.164><c>Then, </c><00:03:21.535><c>raw </c><00:03:21.906><c>material </c><00:03:22.277><c>costs.</c> 00:03:23.270 --> 00:03:23.280 align:start position:0% mark it like this. Then, raw material costs. 00:03:23.280 --> 00:03:26.390 align:start position:0% mark it like this. Then, raw material costs. For <00:03:23.577><c>example, </c><00:03:23.874><c>looking </c><00:03:24.171><c>at </c><00:03:24.468><c>the </c><00:03:24.765><c>raw </c><00:03:25.062><c>material </c><00:03:25.359><c>costs </c><00:03:25.656><c>earlier, </c><00:03:25.953><c>development</c> 00:03:26.390 --> 00:03:26.400 align:start position:0% For example, looking at the raw material costs earlier, development 00:03:26.400 --> 00:03:27.869 align:start position:0% For example, looking at the raw material costs earlier, development started <00:03:26.656><c>at </c><00:03:26.912><c>this </c><00:03:27.168><c>point, </c><00:03:27.424><c>right? </c><00:03:27.680><c>Then</c> 00:03:27.869 --> 00:03:27.879 align:start position:0% started at this point, right? Then 00:03:27.879 --> 00:03:30.270 align:start position:0% started at this point, right? Then all <00:03:28.030><c>the </c><00:03:28.181><c>raw </c><00:03:28.332><c>material </c><00:03:28.483><c>costs </c><00:03:28.634><c>should </c><00:03:28.785><c>be </c><00:03:28.936><c>included </c><00:03:29.087><c>here. </c><00:03:29.238><c>You</c> 00:03:30.270 --> 00:03:30.280 align:start position:0% all the raw material costs should be included here. You 00:03:30.280 --> 00:03:32.509 align:start position:0% all the raw material costs should be included here. You need <00:03:30.493><c>to </c><00:03:30.706><c>prepare </c><00:03:30.919><c>them. </c><00:03:31.132><c>Raw </c><00:03:31.345><c>costs </c><00:03:31.558><c>might </c><00:03:31.771><c>be </c><00:03:31.984><c>10 </c><00:03:32.197><c>million</c> 00:03:32.509 --> 00:03:32.519 align:start position:0% need to prepare them. Raw costs might be 10 million 00:03:32.519 --> 00:03:36.070 align:start position:0% need to prepare them. Raw costs might be 10 million won <00:03:33.089><c>initially, </c><00:03:33.659><c>then </c><00:03:34.229><c>20 </c><00:03:34.799><c>million</c> 00:03:36.070 --> 00:03:36.080 align:start position:0% won initially, then 20 million 00:03:36.080 --> 00:03:39.270 align:start position:0% won initially, then 20 million won, <00:03:36.779><c>and </c><00:03:37.478><c>so </c><00:03:38.177><c>on. </c><00:03:38.876><c>Equipment</c> 00:03:39.270 --> 00:03:39.280 align:start position:0% won, and so on. Equipment 00:03:39.280 --> 00:03:41.670 align:start position:0% won, and so on. Equipment usage <00:03:39.488><c>fees </c><00:03:39.696><c>will </c><00:03:39.904><c>start </c><00:03:40.112><c>from </c><00:03:40.320><c>this </c><00:03:40.528><c>point, </c><00:03:40.736><c>right? </c><00:03:40.944><c>The </c><00:03:41.152><c>machinery... </c><00:03:41.360><c>From</c> 00:03:41.670 --> 00:03:41.680 align:start position:0% usage fees will start from this point, right? The machinery... From 00:03:41.680 --> 00:03:44.750 align:start position:0% usage fees will start from this point, right? The machinery... From the <00:03:41.938><c>moment </c><00:03:42.196><c>of </c><00:03:42.454><c>production, </c><00:03:42.712><c>it </c><00:03:42.970><c>will </c><00:03:43.228><c>keep </c><00:03:43.486><c>going </c><00:03:43.744><c>in—1 </c><00:03:44.002><c>million </c><00:03:44.260><c>won, </c><00:03:44.518><c>then</c> 00:03:44.750 --> 00:03:44.760 align:start position:0% the moment of production, it will keep going in—1 million won, then 00:03:44.760 --> 00:03:48.429 align:start position:0% the moment of production, it will keep going in—1 million won, then 1 <00:03:45.075><c>million </c><00:03:45.390><c>won, </c><00:03:45.705><c>then </c><00:03:46.020><c>1 </c><00:03:46.335><c>million </c><00:03:46.650><c>won, </c><00:03:46.965><c>and </c><00:03:47.280><c>so </c><00:03:47.595><c>on.</c> 00:03:48.429 --> 00:03:48.439 align:start position:0% 1 million won, then 1 million won, and so on. 00:03:48.439 --> 00:03:51.190 align:start position:0% 1 million won, then 1 million won, and so on. Yes, 00:03:51.190 --> 00:03:51.200 align:start position:0% Yes, 00:03:51.200 --> 00:03:53.350 align:start position:0% Yes, this <00:03:51.422><c>continuous </c><00:03:51.644><c>stream </c><00:03:51.866><c>of </c><00:03:52.088><c>expenses </c><00:03:52.310><c>is </c><00:03:52.532><c>called </c><00:03:52.754><c>cash</c> 00:03:53.350 --> 00:03:53.360 align:start position:0% this continuous stream of expenses is called cash 00:03:53.360 --> 00:03:55.550 align:start position:0% this continuous stream of expenses is called cash flow. <00:03:53.509><c>It </c><00:03:53.658><c>shows </c><00:03:53.807><c>the </c><00:03:53.956><c>cash </c><00:03:54.105><c>flow </c><00:03:54.254><c>in </c><00:03:54.403><c>a </c><00:03:54.552><c>continuous </c><00:03:54.701><c>sequence. </c><00:03:54.850><c>Regarding </c><00:03:54.999><c>the</c> 00:03:55.550 --> 00:03:55.560 align:start position:0% flow. It shows the cash flow in a continuous sequence. Regarding the 00:03:55.560 --> 00:03:58.710 align:start position:0% flow. It shows the cash flow in a continuous sequence. Regarding the cost 00:03:58.710 --> 00:03:58.720 align:start position:0% 00:03:58.720 --> 00:04:02.470 align:start position:0% flow, <00:03:59.048><c>let's </c><00:03:59.376><c>look </c><00:03:59.704><c>at </c><00:04:00.032><c>analysis </c><00:04:00.360><c>costs </c><00:04:00.688><c>and </c><00:04:01.016><c>performance </c><00:04:01.344><c>analysis </c><00:04:01.672><c>costs. </c><00:04:02.000><c>It</c> 00:04:02.470 --> 00:04:04.670 align:start position:0% flow, let's look at analysis costs and performance analysis costs. It 00:04:04.670 --> 00:04:04.680 align:start position:0% 00:04:04.680 --> 00:04:07.990 align:start position:0% looks <00:04:04.799><c>like </c><00:04:04.918><c>5 </c><00:04:05.037><c>million </c><00:04:05.156><c>won </c><00:04:05.275><c>will </c><00:04:05.394><c>be </c><00:04:05.513><c>needed </c><00:04:05.632><c>around </c><00:04:05.751><c>this </c><00:04:05.870><c>time. </c><00:04:05.989><c>Patent </c><00:04:06.108><c>registration </c><00:04:06.227><c>fees </c><00:04:06.346><c>are </c><00:04:06.465><c>set </c><00:04:06.584><c>for </c><00:04:06.703><c>around </c><00:04:06.822><c>this </c><00:04:06.941><c>time, </c><00:04:07.060><c>right? </c><00:04:07.179><c>When </c><00:04:07.298><c>is </c><00:04:07.417><c>the</c> 00:04:07.990 --> 00:04:08.000 align:start position:0% looks like 5 million won will be needed around this time. Patent registration fees are set for around this time, right? When is the 00:04:08.000 --> 00:04:10.270 align:start position:0% looks like 5 million won will be needed around this time. Patent registration fees are set for around this time, right? When is the patent <00:04:08.920><c>registration? </c><00:04:09.840><c>It's</c> 00:04:10.270 --> 00:04:10.280 align:start position:0% patent registration? It's 00:04:10.280 --> 00:04:13.789 align:start position:0% patent registration? It's July. <00:04:10.979><c>So, </c><00:04:11.678><c>around </c><00:04:12.377><c>July, </c><00:04:13.076><c>another</c> 00:04:13.789 --> 00:04:13.799 align:start position:0% July. So, around July, another 00:04:13.799 --> 00:04:16.830 align:start position:0% July. So, around July, another 1 <00:04:14.090><c>million </c><00:04:14.381><c>won </c><00:04:14.672><c>will </c><00:04:14.963><c>be </c><00:04:15.254><c>needed. </c><00:04:15.545><c>Then, </c><00:04:15.836><c>annually,</c> 00:04:16.830 --> 00:04:16.840 align:start position:0% 1 million won will be needed. Then, annually, 00:04:16.840 --> 00:04:19.550 align:start position:0% 1 million won will be needed. Then, annually, another 00:04:19.550 --> 00:04:23.110 align:start position:0% another 00:04:23.110 --> 00:04:25.550 align:start position:0% 00:04:25.550 --> 00:04:25.560 align:start position:0% 00:04:25.560 --> 00:04:27.310 align:start position:0% million <00:04:25.595><c>won </c><00:04:25.630><c>will </c><00:04:25.665><c>be </c><00:04:25.700><c>required. </c><00:04:25.735><c>Since </c><00:04:25.770><c>it's </c><00:04:25.805><c>real </c><00:04:25.840><c>estate </c><00:04:25.875><c>purchase, </c><00:04:25.910><c>rent </c><00:04:25.945><c>costs </c><00:04:25.980><c>need </c><00:04:26.015><c>to </c><00:04:26.050><c>be </c><00:04:26.085><c>settled </c><00:04:26.120><c>before </c><00:04:26.155><c>the </c><00:04:26.190><c>manufacturing </c><00:04:26.225><c>plant </c><00:04:26.260><c>starts. </c><00:04:26.295><c>At </c><00:04:26.330><c>that </c><00:04:26.365><c>time, </c><00:04:26.400><c>20 </c><00:04:26.435><c>million </c><00:04:26.470><c>won </c><00:04:26.505><c>is</c> 00:04:27.310 --> 00:04:27.320 align:start position:0% million won will be required. Since it's real estate purchase, rent costs need to be settled before the manufacturing plant starts. At that time, 20 million won is 00:04:27.320 --> 00:04:30.110 align:start position:0% million won will be required. Since it's real estate purchase, rent costs need to be settled before the manufacturing plant starts. At that time, 20 million won is needed. <00:04:27.570><c>For </c><00:04:27.820><c>marketing </c><00:04:28.070><c>expenses, </c><00:04:28.320><c>starting</c> 00:04:30.110 --> 00:04:30.120 align:start position:0% needed. For marketing expenses, starting 00:04:30.120 --> 00:04:33.189 align:start position:0% needed. For marketing expenses, starting from <00:04:30.720><c>here, </c><00:04:31.320><c>we </c><00:04:31.920><c>decided </c><00:04:32.520><c>to</c> 00:04:33.189 --> 00:04:33.199 align:start position:0% from here, we decided to 00:04:33.199 --> 00:04:35.230 align:start position:0% from here, we decided to spend <00:04:33.390><c>2 </c><00:04:33.581><c>million </c><00:04:33.772><c>won </c><00:04:33.963><c>per </c><00:04:34.154><c>month. </c><00:04:34.345><c>That </c><00:04:34.536><c>is </c><00:04:34.727><c>how </c><00:04:34.918><c>you</c> 00:04:35.230 --> 00:04:35.240 align:start position:0% spend 2 million won per month. That is how you 00:04:35.240 --> 00:04:37.110 align:start position:0% spend 2 million won per month. That is how you organize <00:04:35.960><c>it. </c><00:04:36.680><c>And</c> 00:04:37.110 --> 00:04:37.120 align:start position:0% organize it. And 00:04:37.120 --> 00:04:45.749 align:start position:0% organize it. And what <00:04:37.243><c>do </c><00:04:37.366><c>you </c><00:04:37.489><c>do? </c><00:04:37.612><c>You </c><00:04:37.735><c>need </c><00:04:37.858><c>to </c><00:04:37.981><c>split </c><00:04:38.104><c>this </c><00:04:38.227><c>one </c><00:04:38.350><c>more </c><00:04:38.473><c>item. </c><00:04:38.596><c>Okay,</c> 00:04:45.749 --> 00:04:48.390 align:start position:0% 00:04:48.390 --> 00:04:49.590 align:start position:0% 00:04:49.590 --> 00:04:49.600 align:start position:0% 00:04:49.600 --> 00:04:52.029 align:start position:0% let <00:04:49.706><c>me </c><00:04:49.812><c>organize </c><00:04:49.918><c>this </c><00:04:50.024><c>for </c><00:04:50.130><c>you </c><00:04:50.236><c>again. </c><00:04:50.342><c>So, </c><00:04:50.448><c>set </c><00:04:50.554><c>it </c><00:04:50.660><c>up </c><00:04:50.766><c>like </c><00:04:50.872><c>this.</c> 00:04:52.029 --> 00:04:54.230 align:start position:0% let me organize this for you again. So, set it up like this. 00:04:54.230 --> 00:04:54.240 align:start position:0% 00:04:54.240 --> 00:04:57.629 align:start position:0% What <00:04:54.419><c>is </c><00:04:54.598><c>this? </c><00:04:54.777><c>The </c><00:04:54.956><c>schedule </c><00:04:55.135><c>is </c><00:04:55.314><c>all </c><00:04:55.493><c>correct, </c><00:04:55.672><c>and </c><00:04:55.851><c>looking </c><00:04:56.030><c>at </c><00:04:56.209><c>the </c><00:04:56.388><c>total </c><00:04:56.567><c>and </c><00:04:56.746><c>monthly</c> 00:04:57.629 --> 00:04:57.639 align:start position:0% What is this? The schedule is all correct, and looking at the total and monthly 00:04:57.639 --> 00:05:00.990 align:start position:0% What is this? The schedule is all correct, and looking at the total and monthly total, <00:04:59.019><c>15 </c><00:05:00.399><c>million</c> 00:05:00.990 --> 00:05:01.000 align:start position:0% total, 15 million 00:05:01.000 --> 00:05:04.070 align:start position:0% total, 15 million won <00:05:01.346><c>is </c><00:05:01.692><c>needed </c><00:05:02.038><c>here, </c><00:05:02.384><c>45 </c><00:05:02.730><c>million </c><00:05:03.076><c>is</c> 00:05:04.070 --> 00:05:04.080 align:start position:0% won is needed here, 45 million is 00:05:04.080 --> 00:05:06.469 align:start position:0% won is needed here, 45 million is needed <00:05:04.240><c>on </c><00:05:04.400><c>this </c><00:05:04.560><c>day, </c><00:05:04.720><c>and </c><00:05:04.880><c>6 </c><00:05:05.040><c>million </c><00:05:05.200><c>is </c><00:05:05.360><c>needed </c><00:05:05.520><c>on </c><00:05:05.680><c>this </c><00:05:05.840><c>day. </c><00:05:06.000><c>On</c> 00:05:06.469 --> 00:05:06.479 align:start position:0% needed on this day, and 6 million is needed on this day. On 00:05:06.479 --> 00:05:08.990 align:start position:0% needed on this day, and 6 million is needed on this day. On this <00:05:06.779><c>day, </c><00:05:07.079><c>600 </c><00:05:07.379><c>is </c><00:05:07.679><c>needed, </c><00:05:07.979><c>and </c><00:05:08.279><c>this</c> 00:05:08.990 --> 00:05:09.000 align:start position:0% this day, 600 is needed, and this 00:05:09.000 --> 00:05:11.390 align:start position:0% this day, 600 is needed, and this month, <00:05:09.339><c>600 </c><00:05:09.678><c>is </c><00:05:10.017><c>needed, </c><00:05:10.356><c>and </c><00:05:10.695><c>this </c><00:05:11.034><c>month,</c> 00:05:11.390 --> 00:05:11.400 align:start position:0% month, 600 is needed, and this month, 00:05:11.400 --> 00:05:14.790 align:start position:0% month, 600 is needed, and this month, 1100 <00:05:11.799><c>is </c><00:05:12.198><c>needed, </c><00:05:12.597><c>and </c><00:05:12.996><c>this </c><00:05:13.395><c>month, </c><00:05:13.794><c>700 </c><00:05:14.193><c>is</c> 00:05:14.790 --> 00:05:14.800 align:start position:0% 1100 is needed, and this month, 700 is 00:05:14.800 --> 00:05:18.150 align:start position:0% 1100 is needed, and this month, 700 is needed, <00:05:15.260><c>and </c><00:05:15.720><c>this </c><00:05:16.180><c>month, </c><00:05:16.640><c>400, </c><00:05:17.100><c>500, </c><00:05:17.560><c>700,</c> 00:05:18.150 --> 00:05:18.160 align:start position:0% needed, and this month, 400, 500, 700, 00:05:18.160 --> 00:05:20.270 align:start position:0% needed, and this month, 400, 500, 700, 800, <00:05:18.760><c>900, </c><00:05:19.360><c>and</c> 00:05:20.270 --> 00:05:20.280 align:start position:0% 800, 900, and 00:05:20.280 --> 00:05:23.629 align:start position:0% 800, 900, and 900 <00:05:20.483><c>are </c><00:05:20.686><c>needed, </c><00:05:20.889><c>and </c><00:05:21.092><c>this </c><00:05:21.295><c>month, </c><00:05:21.498><c>800 </c><00:05:21.701><c>is </c><00:05:21.904><c>needed. </c><00:05:22.107><c>That </c><00:05:22.310><c>is </c><00:05:22.513><c>how </c><00:05:22.716><c>you</c> 00:05:23.629 --> 00:05:23.639 align:start position:0% 900 are needed, and this month, 800 is needed. That is how you 00:05:23.639 --> 00:05:25.430 align:start position:0% 900 are needed, and this month, 800 is needed. That is how you organize <00:05:24.919><c>it.</c> 00:05:25.430 --> 00:05:25.440 align:start position:0% organize it. 00:05:25.440 --> 00:05:27.150 align:start position:0% organize it. So, <00:05:25.769><c>in </c><00:05:26.098><c>total, </c><00:05:26.427><c>1500 </c><00:05:26.756><c>is</c> 00:05:27.150 --> 00:05:27.160 align:start position:0% So, in total, 1500 is 00:05:27.160 --> 00:05:28.990 align:start position:0% So, in total, 1500 is needed <00:05:27.426><c>for </c><00:05:27.692><c>January, </c><00:05:27.958><c>4,500 </c><00:05:28.224><c>for </c><00:05:28.490><c>February, </c><00:05:28.756><c>and</c> 00:05:28.990 --> 00:05:29.000 align:start position:0% needed for January, 4,500 for February, and 00:05:29.000 --> 00:05:31.469 align:start position:0% needed for January, 4,500 for February, and 600 <00:05:29.160><c>for </c><00:05:29.320><c>March; </c><00:05:29.480><c>you </c><00:05:29.640><c>can </c><00:05:29.800><c>break </c><00:05:29.960><c>it </c><00:05:30.120><c>down </c><00:05:30.280><c>and </c><00:05:30.440><c>view </c><00:05:30.600><c>it </c><00:05:30.760><c>like </c><00:05:30.920><c>this. </c><00:05:31.080><c>If</c> 00:05:31.469 --> 00:05:33.670 align:start position:0% 600 for March; you can break it down and view it like this. If 00:05:33.670 --> 00:05:33.680 align:start position:0% 00:05:33.680 --> 00:05:36.230 align:start position:0% there <00:05:33.908><c>is </c><00:05:34.136><c>one </c><00:05:34.364><c>more </c><00:05:34.592><c>thing </c><00:05:34.820><c>here, </c><00:05:35.048><c>what </c><00:05:35.276><c>is </c><00:05:35.504><c>it? </c><00:05:35.732><c>That </c><00:05:35.960><c>is</c> 00:05:36.230 --> 00:05:36.240 align:start position:0% there is one more thing here, what is it? That is 00:05:36.240 --> 00:05:39.270 align:start position:0% there is one more thing here, what is it? That is right. <00:05:36.507><c>It </c><00:05:36.774><c>is </c><00:05:37.041><c>better </c><00:05:37.308><c>to </c><00:05:37.575><c>divide </c><00:05:37.842><c>it </c><00:05:38.109><c>again </c><00:05:38.376><c>and </c><00:05:38.643><c>include </c><00:05:38.910><c>"funding."</c> 00:05:39.270 --> 00:05:39.280 align:start position:0% right. It is better to divide it again and include "funding." 00:05:39.280 --> 00:05:41.950 align:start position:0% right. It is better to divide it again and include "funding." Hmm, <00:05:41.720><c>it</c> 00:05:41.950 --> 00:05:41.960 align:start position:0% Hmm, it 00:05:41.960 --> 00:05:43.629 align:start position:0% Hmm, it looks 00:05:43.629 --> 00:05:43.639 align:start position:0% looks 00:05:43.639 --> 00:05:46.790 align:start position:0% looks better, <00:05:43.935><c>right? </c><00:05:44.231><c>For </c><00:05:44.527><c>example, </c><00:05:44.823><c>you </c><00:05:45.119><c>go </c><00:05:45.415><c>up </c><00:05:45.711><c>like </c><00:05:46.007><c>this, </c><00:05:46.303><c>bring </c><00:05:46.599><c>it</c> 00:05:46.790 --> 00:05:46.800 align:start position:0% better, right? For example, you go up like this, bring it 00:05:46.800 --> 00:05:50.110 align:start position:0% better, right? For example, you go up like this, bring it all <00:05:47.151><c>the </c><00:05:47.502><c>way </c><00:05:47.853><c>down, </c><00:05:48.204><c>and </c><00:05:48.555><c>it </c><00:05:48.906><c>is </c><00:05:49.257><c>right </c><00:05:49.608><c>here. </c><00:05:49.959><c>What</c> 00:05:50.110 --> 00:05:50.120 align:start position:0% all the way down, and it is right here. What 00:05:50.120 --> 00:05:54.710 align:start position:0% all the way down, and it is right here. What do <00:05:50.746><c>you </c><00:05:51.372><c>do? </c><00:05:51.998><c>Monthly </c><00:05:52.624><c>Total </c><00:05:53.250><c>plus </c><00:05:53.876><c>funding.</c> 00:05:54.710 --> 00:05:54.720 align:start position:0% do you do? Monthly Total plus funding. 00:05:54.720 --> 00:06:00.870 align:start position:0% do you do? Monthly Total plus funding. How <00:05:55.050><c>do </c><00:05:55.380><c>you </c><00:05:55.710><c>handle </c><00:05:56.040><c>funding? </c><00:05:56.370><c>At </c><00:05:56.700><c>this </c><00:05:57.030><c>time, </c><00:05:57.360><c>50</c> 00:06:00.870 --> 00:06:02.390 align:start position:0% 00:06:02.390 --> 00:06:06.909 align:start position:0% 00:06:06.909 --> 00:06:06.919 align:start position:0% 00:06:06.919 --> 00:06:09.749 align:start position:0% million <00:06:07.018><c>won. </c><00:06:07.117><c>Cash </c><00:06:07.216><c>Funding </c><00:06:07.315><c>and </c><00:06:07.414><c>Cash </c><00:06:07.513><c>Secured. </c><00:06:07.612><c>Cash </c><00:06:07.711><c>Balance. </c><00:06:07.810><c>You </c><00:06:07.909><c>do </c><00:06:08.008><c>it </c><00:06:08.107><c>like </c><00:06:08.206><c>this </c><00:06:08.305><c>and </c><00:06:08.404><c>put </c><00:06:08.503><c>it </c><00:06:08.602><c>here. </c><00:06:08.701><c>For </c><00:06:08.800><c>example, </c><00:06:08.899><c>in </c><00:06:08.998><c>the </c><00:06:09.097><c>first </c><00:06:09.196><c>month,</c> 00:06:09.749 --> 00:06:09.759 align:start position:0% million won. Cash Funding and Cash Secured. Cash Balance. You do it like this and put it here. For example, in the first month, 00:06:09.759 --> 00:06:13.430 align:start position:0% million won. Cash Funding and Cash Secured. Cash Balance. You do it like this and put it here. For example, in the first month, someone <00:06:10.017><c>brought </c><00:06:10.275><c>50 </c><00:06:10.533><c>million </c><00:06:10.791><c>won. </c><00:06:11.049><c>Then, </c><00:06:11.307><c>how </c><00:06:11.565><c>much </c><00:06:11.823><c>is </c><00:06:12.081><c>left? </c><00:06:12.339><c>35 </c><00:06:12.597><c>million </c><00:06:12.855><c>remains, </c><00:06:13.113><c>right?</c> 00:06:13.430 --> 00:06:13.440 align:start position:0% someone brought 50 million won. Then, how much is left? 35 million remains, right? 00:06:13.440 --> 00:06:16.189 align:start position:0% someone brought 50 million won. Then, how much is left? 35 million remains, right? 50 <00:06:14.186><c>million </c><00:06:14.932><c>came </c><00:06:15.678><c>in.</c> 00:06:16.189 --> 00:06:16.199 align:start position:0% 50 million came in. 00:06:16.199 --> 00:06:17.950 align:start position:0% 50 million came in. 50 <00:06:16.569><c>million </c><00:06:16.939><c>came </c><00:06:17.309><c>in, </c><00:06:17.679><c>but</c> 00:06:17.950 --> 00:06:17.960 align:start position:0% 50 million came in, but 00:06:17.960 --> 00:06:20.189 align:start position:0% 50 million came in, but in <00:06:18.184><c>the </c><00:06:18.408><c>next </c><00:06:18.632><c>month, </c><00:06:18.856><c>uh </c><00:06:19.080><c>Since </c><00:06:19.304><c>you </c><00:06:19.528><c>spent </c><00:06:19.752><c>10,000,</c> 00:06:20.189 --> 00:06:20.199 align:start position:0% in the next month, uh Since you spent 10,000, 00:06:20.199 --> 00:06:23.510 align:start position:0% in the next month, uh Since you spent 10,000, 3,500 <00:06:20.699><c>remains. </c><00:06:21.199><c>But </c><00:06:21.699><c>then, </c><00:06:22.199><c>the</c> 00:06:23.510 --> 00:06:23.520 align:start position:0% 3,500 remains. But then, the 00:06:23.520 --> 00:06:26.270 align:start position:0% 3,500 remains. But then, the next <00:06:24.600><c>month, </c><00:06:25.680><c>you</c> 00:06:26.270 --> 00:06:26.280 align:start position:0% next month, you 00:06:26.280 --> 00:06:30.550 align:start position:0% next month, you spent <00:06:26.480><c>600, </c><00:06:26.680><c>so </c><00:06:26.880><c>4,500 </c><00:06:27.080><c>is </c><00:06:27.280><c>left. </c><00:06:27.480><c>What </c><00:06:27.680><c>happens? </c><00:06:27.880><c>This </c><00:06:28.080><c>is</c> 00:06:30.550 --> 00:06:30.560 align:start position:0% spent 600, so 4,500 is left. What happens? This is 00:06:30.560 --> 00:06:32.550 align:start position:0% spent 600, so 4,500 is left. What happens? This is n't <00:06:30.846><c>right. </c><00:06:31.132><c>So, </c><00:06:31.418><c>what </c><00:06:31.704><c>should </c><00:06:31.990><c>you </c><00:06:32.276><c>do?</c> 00:06:32.550 --> 00:06:32.560 align:start position:0% n't right. So, what should you do? 00:06:32.560 --> 00:06:34.830 align:start position:0% n't right. So, what should you do? At <00:06:32.675><c>this </c><00:06:32.790><c>point, </c><00:06:32.905><c>you </c><00:06:33.020><c>need </c><00:06:33.135><c>to </c><00:06:33.250><c>record </c><00:06:33.365><c>how </c><00:06:33.480><c>much </c><00:06:33.595><c>funding </c><00:06:33.710><c>will </c><00:06:33.825><c>come </c><00:06:33.940><c>in </c><00:06:34.055><c>from </c><00:06:34.170><c>February </c><00:06:34.285><c>to </c><00:06:34.400><c>March, </c><00:06:34.515><c>whether </c><00:06:34.630><c>through</c> 00:06:34.830 --> 00:06:37.270 align:start position:0% At this point, you need to record how much funding will come in from February to March, whether through 00:06:37.270 --> 00:06:37.280 align:start position:0% 00:06:37.280 --> 00:06:39.870 align:start position:0% loans <00:06:37.700><c>or </c><00:06:38.120><c>something </c><00:06:38.540><c>else. </c><00:06:38.960><c>If</c> 00:06:39.870 --> 00:06:43.629 align:start position:0% loans or something else. If 00:06:43.629 --> 00:06:43.639 align:start position:0% 00:06:43.639 --> 00:06:45.670 align:start position:0% you <00:06:43.770><c>record </c><00:06:43.901><c>this </c><00:06:44.032><c>funding </c><00:06:44.163><c>and </c><00:06:44.294><c>cash </c><00:06:44.425><c>balance, </c><00:06:44.556><c>how </c><00:06:44.687><c>does </c><00:06:44.818><c>it </c><00:06:44.949><c>become </c><00:06:45.080><c>a</c> 00:06:45.670 --> 00:06:45.680 align:start position:0% you record this funding and cash balance, how does it become a 00:06:45.680 --> 00:06:48.469 align:start position:0% you record this funding and cash balance, how does it become a cash <00:06:45.889><c>flow </c><00:06:46.098><c>statement? </c><00:06:46.307><c>It </c><00:06:46.516><c>becomes </c><00:06:46.725><c>a </c><00:06:46.934><c>cash </c><00:06:47.143><c>flow </c><00:06:47.352><c>statement. </c><00:06:47.561><c>So, </c><00:06:47.770><c>it </c><00:06:47.979><c>would </c><00:06:48.188><c>be</c> 00:06:48.469 --> 00:06:51.870 align:start position:0% cash flow statement? It becomes a cash flow statement. So, it would be 00:06:51.870 --> 00:06:51.880 align:start position:0% 00:06:51.880 --> 00:06:55.189 align:start position:0% very <00:06:51.938><c>helpful </c><00:06:51.996><c>if </c><00:06:52.054><c>everyone </c><00:06:52.112><c>could </c><00:06:52.170><c>present </c><00:06:52.228><c>these </c><00:06:52.286><c>parts </c><00:06:52.344><c>with </c><00:06:52.402><c>numbers. </c><00:06:52.460><c>You </c><00:06:52.518><c>can</c> 00:06:55.189 --> 00:06:55.199 align:start position:0% 00:06:55.199 --> 00:06:57.589 align:start position:0% do <00:06:55.739><c>that </c><00:06:56.279><c>for </c><00:06:56.819><c>this </c><00:06:57.359><c>part.</c> 00:06:57.589 --> 00:06:57.599 align:start position:0% do that for this part. 00:06:57.599 --> 00:06:59.710 align:start position:0% do that for this part. Now, <00:06:57.839><c>regarding </c><00:06:58.079><c>prices,</c> 00:06:59.710 --> 00:06:59.720 align:start position:0% Now, regarding prices, 00:06:59.720 --> 00:07:01.670 align:start position:0% Now, regarding prices, channels <00:06:59.840><c>1 </c><00:06:59.960><c>and </c><00:07:00.080><c>2—where </c><00:07:00.200><c>did </c><00:07:00.320><c>we </c><00:07:00.440><c>decide </c><00:07:00.560><c>earlier? </c><00:07:00.680><c>We</c> 00:07:01.670 --> 00:07:01.680 align:start position:0% channels 1 and 2—where did we decide earlier? We 00:07:01.680 --> 00:07:04.510 align:start position:0% channels 1 and 2—where did we decide earlier? We decided <00:07:02.180><c>on </c><00:07:02.680><c>the </c><00:07:03.180><c>channels </c><00:07:03.680><c>above.</c> 00:07:04.510 --> 00:07:04.520 align:start position:0% decided on the channels above. 00:07:04.520 --> 00:07:07.189 align:start position:0% decided on the channels above. So, <00:07:04.834><c>for </c><00:07:05.148><c>distribution </c><00:07:05.462><c>lines, </c><00:07:05.776><c>let's </c><00:07:06.090><c>set </c><00:07:06.404><c>the </c><00:07:06.718><c>cost,</c> 00:07:07.189 --> 00:07:07.199 align:start position:0% So, for distribution lines, let's set the cost, 00:07:07.199 --> 00:07:09.550 align:start position:0% So, for distribution lines, let's set the cost, logistics <00:07:07.575><c>costs, </c><00:07:07.951><c>and </c><00:07:08.327><c>wholesale </c><00:07:08.703><c>price. </c><00:07:09.079><c>I'll</c> 00:07:09.550 --> 00:07:09.560 align:start position:0% logistics costs, and wholesale price. I'll 00:07:09.560 --> 00:07:11.469 align:start position:0% logistics costs, and wholesale price. I'll write <00:07:09.840><c>this </c><00:07:10.120><c>down </c><00:07:10.400><c>as </c><00:07:10.680><c>an </c><00:07:10.960><c>example. </c><00:07:11.240><c>For</c> 00:07:11.469 --> 00:07:11.479 align:start position:0% write this down as an example. For 00:07:11.479 --> 00:07:12.950 align:start position:0% write this down as an example. For instance, <00:07:12.000><c>for</c> 00:07:12.950 --> 00:07:12.960 align:start position:0% instance, for 00:07:12.960 --> 00:07:16.790 align:start position:0% instance, for online <00:07:13.473><c>sales, </c><00:07:13.986><c>the </c><00:07:14.499><c>cost </c><00:07:15.012><c>is </c><00:07:15.525><c>1,000 </c><00:07:16.038><c>won</c> 00:07:16.790 --> 00:07:16.800 align:start position:0% online sales, the cost is 1,000 won 00:07:16.800 --> 00:07:21.070 align:start position:0% online sales, the cost is 1,000 won and <00:07:17.055><c>the </c><00:07:17.310><c>logistics </c><00:07:17.565><c>cost </c><00:07:17.820><c>is </c><00:07:18.075><c>200 </c><00:07:18.330><c>won, </c><00:07:18.585><c>so </c><00:07:18.840><c>you </c><00:07:19.095><c>intend </c><00:07:19.350><c>to </c><00:07:19.605><c>sell </c><00:07:19.860><c>the </c><00:07:20.115><c>barley </c><00:07:20.370><c>flour </c><00:07:20.625><c>for</c> 00:07:21.070 --> 00:07:21.080 align:start position:0% and the logistics cost is 200 won, so you intend to sell the barley flour for 00:07:21.080 --> 00:07:24.909 align:start position:0% and the logistics cost is 200 won, so you intend to sell the barley flour for 1,200 <00:07:22.760><c>won. </c><00:07:24.440><c>Understood?</c> 00:07:24.909 --> 00:07:24.919 align:start position:0% 1,200 won. Understood? 00:07:24.919 --> 00:07:26.790 align:start position:0% 1,200 won. Understood? No, <00:07:24.985><c>1,200 </c><00:07:25.051><c>won. </c><00:07:25.117><c>If </c><00:07:25.183><c>you </c><00:07:25.249><c>say </c><00:07:25.315><c>you </c><00:07:25.381><c>intend </c><00:07:25.447><c>to </c><00:07:25.513><c>sell </c><00:07:25.579><c>it </c><00:07:25.645><c>at </c><00:07:25.711><c>a </c><00:07:25.777><c>wholesale </c><00:07:25.843><c>price </c><00:07:25.909><c>of</c> 00:07:26.790 --> 00:07:26.800 align:start position:0% No, 1,200 won. If you say you intend to sell it at a wholesale price of 00:07:26.800 --> 00:07:28.430 align:start position:0% No, 1,200 won. If you say you intend to sell it at a wholesale price of 10,000 <00:07:27.160><c>won, </c><00:07:27.520><c>how </c><00:07:27.880><c>does </c><00:07:28.240><c>that</c> 00:07:28.430 --> 00:07:28.440 align:start position:0% 10,000 won, how does that 00:07:28.440 --> 00:07:32.110 align:start position:0% 10,000 won, how does that work? <00:07:28.976><c>So, </c><00:07:29.512><c>regarding </c><00:07:30.048><c>the </c><00:07:30.584><c>wholesale </c><00:07:31.120><c>price,</c> 00:07:32.110 --> 00:07:32.120 align:start position:0% work? So, regarding the wholesale price, 00:07:32.120 --> 00:07:34.150 align:start position:0% work? So, regarding the wholesale price, when <00:07:32.253><c>it </c><00:07:32.386><c>passes </c><00:07:32.519><c>on </c><00:07:32.652><c>to </c><00:07:32.785><c>the </c><00:07:32.918><c>wholesale, </c><00:07:33.051><c>we </c><00:07:33.184><c>add </c><00:07:33.317><c>a </c><00:07:33.450><c>300 </c><00:07:33.583><c>margin, </c><00:07:33.716><c>right?</c> 00:07:34.150 --> 00:07:34.160 align:start position:0% when it passes on to the wholesale, we add a 300 margin, right? 00:07:34.160 --> 00:07:36.390 align:start position:0% when it passes on to the wholesale, we add a 300 margin, right? How <00:07:34.345><c>much </c><00:07:34.530><c>do </c><00:07:34.715><c>we </c><00:07:34.900><c>charge </c><00:07:35.085><c>for </c><00:07:35.270><c>the </c><00:07:35.455><c>retail </c><00:07:35.640><c>price? </c><00:07:35.825><c>Let's </c><00:07:36.010><c>say </c><00:07:36.195><c>we'll</c> 00:07:36.390 --> 00:07:38.309 align:start position:0% How much do we charge for the retail price? Let's say we'll 00:07:38.309 --> 00:07:42.390 align:start position:0% 00:07:42.390 --> 00:07:44.909 align:start position:0% 00:07:44.909 --> 00:07:47.629 align:start position:0% 00:07:47.629 --> 00:07:50.869 align:start position:0% 00:07:50.869 --> 00:07:50.879 align:start position:0% 00:07:50.879 --> 00:07:54.830 align:start position:0% charge <00:07:50.963><c>2,000 </c><00:07:51.047><c>won. </c><00:07:51.131><c>Now, </c><00:07:51.215><c>for </c><00:07:51.299><c>the </c><00:07:51.383><c>second </c><00:07:51.467><c>scenario—not </c><00:07:51.551><c>online, </c><00:07:51.635><c>but </c><00:07:51.719><c>what </c><00:07:51.803><c>do </c><00:07:51.887><c>you </c><00:07:51.971><c>call </c><00:07:52.055><c>a </c><00:07:52.139><c>"changer"? </c><00:07:52.223><c>For </c><00:07:52.307><c>example, </c><00:07:52.391><c>in </c><00:07:52.475><c>the </c><00:07:52.559><c>case </c><00:07:52.643><c>of </c><00:07:52.727><c>a </c><00:07:52.811><c>chain </c><00:07:52.895><c>store, </c><00:07:52.979><c>let's </c><00:07:53.063><c>say </c><00:07:53.147><c>we </c><00:07:53.231><c>charge </c><00:07:53.315><c>2,500 </c><00:07:53.399><c>won. </c><00:07:53.483><c>Why? </c><00:07:53.567><c>Because </c><00:07:53.651><c>even </c><00:07:53.735><c>if </c><00:07:53.819><c>we</c> 00:07:54.830 --> 00:07:54.840 align:start position:0% charge 2,000 won. Now, for the second scenario—not online, but what do you call a "changer"? For example, in the case of a chain store, let's say we charge 2,500 won. Why? Because even if we 00:07:54.840 --> 00:07:57.550 align:start position:0% charge 2,000 won. Now, for the second scenario—not online, but what do you call a "changer"? For example, in the case of a chain store, let's say we charge 2,500 won. Why? Because even if we pass <00:07:55.059><c>it </c><00:07:55.278><c>on </c><00:07:55.497><c>to </c><00:07:55.716><c>the </c><00:07:55.935><c>wholesale </c><00:07:56.154><c>price </c><00:07:56.373><c>of </c><00:07:56.592><c>10,000 </c><00:07:56.811><c>won, </c><00:07:57.030><c>they</c> 00:07:57.550 --> 00:07:57.560 align:start position:0% pass it on to the wholesale price of 10,000 won, they 00:07:57.560 --> 00:08:00.029 align:start position:0% pass it on to the wholesale price of 10,000 won, they have <00:07:57.834><c>invitation </c><00:07:58.108><c>fees </c><00:07:58.382><c>and </c><00:07:58.656><c>other </c><00:07:58.930><c>costs, </c><00:07:59.204><c>so </c><00:07:59.478><c>let's </c><00:07:59.752><c>just</c> 00:08:00.029 --> 00:08:00.039 align:start position:0% have invitation fees and other costs, so let's just 00:08:00.039 --> 00:08:02.469 align:start position:0% have invitation fees and other costs, so let's just charge <00:08:00.290><c>2,500 </c><00:08:00.541><c>won. </c><00:08:00.792><c>The </c><00:08:01.043><c>logistics </c><00:08:01.294><c>cost </c><00:08:01.545><c>is </c><00:08:01.796><c>still</c> 00:08:02.469 --> 00:08:02.479 align:start position:0% charge 2,500 won. The logistics cost is still 00:08:02.479 --> 00:08:04.189 align:start position:0% charge 2,500 won. The logistics cost is still 200 <00:08:02.919><c>won, </c><00:08:03.359><c>and </c><00:08:03.799><c>the</c> 00:08:04.189 --> 00:08:07.230 align:start position:0% 200 won, and the 00:08:07.230 --> 00:08:10.469 align:start position:0% 00:08:10.469 --> 00:08:10.479 align:start position:0% 00:08:10.479 --> 00:08:15.589 align:start position:0% 00:08:15.589 --> 00:08:18.230 align:start position:0% 00:08:18.230 --> 00:08:18.240 align:start position:0% 00:08:18.240 --> 00:08:20.749 align:start position:0% cost <00:08:18.308><c>is </c><00:08:18.376><c>the </c><00:08:18.444><c>same, </c><00:08:18.512><c>right? </c><00:08:18.580><c>So </c><00:08:18.648><c>we </c><00:08:18.716><c>go </c><00:08:18.784><c>like </c><00:08:18.852><c>this, </c><00:08:18.920><c>yes, </c><00:08:18.988><c>for </c><00:08:19.056><c>a </c><00:08:19.124><c>chain </c><00:08:19.192><c>store. </c><00:08:19.260><c>And </c><00:08:19.328><c>for </c><00:08:19.396><c>example, </c><00:08:19.464><c>let's </c><00:08:19.532><c>say </c><00:08:19.600><c>it's </c><00:08:19.668><c>a </c><00:08:19.736><c>closed </c><00:08:19.804><c>mall. </c><00:08:19.872><c>In </c><00:08:19.940><c>a </c><00:08:20.008><c>closed </c><00:08:20.076><c>mall, </c><00:08:20.144><c>the </c><00:08:20.212><c>cost </c><00:08:20.280><c>is </c><00:08:20.348><c>always</c> 00:08:20.749 --> 00:08:20.759 align:start position:0% cost is the same, right? So we go like this, yes, for a chain store. And for example, let's say it's a closed mall. In a closed mall, the cost is always 00:08:20.759 --> 00:08:23.469 align:start position:0% cost is the same, right? So we go like this, yes, for a chain store. And for example, let's say it's a closed mall. In a closed mall, the cost is always the <00:08:20.990><c>same, </c><00:08:21.221><c>right? </c><00:08:21.452><c>The </c><00:08:21.683><c>cost </c><00:08:21.914><c>is </c><00:08:22.145><c>the </c><00:08:22.376><c>same, </c><00:08:22.607><c>and </c><00:08:22.838><c>the</c> 00:08:23.469 --> 00:08:23.479 align:start position:0% the same, right? The cost is the same, and the 00:08:23.479 --> 00:08:26.149 align:start position:0% the same, right? The cost is the same, and the logistics <00:08:23.739><c>cost </c><00:08:23.999><c>is </c><00:08:24.259><c>the </c><00:08:24.519><c>same </c><00:08:24.779><c>at </c><00:08:25.039><c>200 </c><00:08:25.299><c>won, </c><00:08:25.559><c>but</c> 00:08:26.149 --> 00:08:26.159 align:start position:0% logistics cost is the same at 200 won, but 00:08:26.159 --> 00:08:28.149 align:start position:0% logistics cost is the same at 200 won, but when <00:08:26.223><c>passing </c><00:08:26.287><c>it </c><00:08:26.351><c>on </c><00:08:26.415><c>to </c><00:08:26.479><c>the </c><00:08:26.543><c>wholesale </c><00:08:26.607><c>price, </c><00:08:26.671><c>since </c><00:08:26.735><c>there </c><00:08:26.799><c>is </c><00:08:26.863><c>a </c><00:08:26.927><c>lot </c><00:08:26.991><c>of </c><00:08:27.055><c>waste, </c><00:08:27.119><c>let's </c><00:08:27.183><c>just </c><00:08:27.247><c>take </c><00:08:27.311><c>a </c><00:08:27.375><c>100 </c><00:08:27.439><c>won</c> 00:08:28.149 --> 00:08:28.159 align:start position:0% when passing it on to the wholesale price, since there is a lot of waste, let's just take a 100 won 00:08:28.159 --> 00:08:30.629 align:start position:0% when passing it on to the wholesale price, since there is a lot of waste, let's just take a 100 won margin <00:08:28.399><c>and </c><00:08:28.639><c>pass </c><00:08:28.879><c>it </c><00:08:29.119><c>on </c><00:08:29.359><c>for </c><00:08:29.599><c>1,300 </c><00:08:29.839><c>won.</c> 00:08:30.629 --> 00:08:30.639 align:start position:0% margin and pass it on for 1,300 won. 00:08:30.639 --> 00:08:33.070 align:start position:0% margin and pass it on for 1,300 won. And <00:08:30.873><c>instead, </c><00:08:31.107><c>let's </c><00:08:31.341><c>set </c><00:08:31.575><c>the </c><00:08:31.809><c>retail </c><00:08:32.043><c>price </c><00:08:32.277><c>at</c> 00:08:33.070 --> 00:08:33.080 align:start position:0% And instead, let's set the retail price at 00:08:33.080 --> 00:08:36.949 align:start position:0% And instead, let's set the retail price at 1,400 <00:08:33.600><c>won. </c><00:08:34.120><c>You </c><00:08:34.640><c>can </c><00:08:35.160><c>do </c><00:08:35.680><c>that.</c> 00:08:36.949 --> 00:08:36.959 align:start position:0% 1,400 won. You can do that. 00:08:36.959 --> 00:08:40.389 align:start position:0% 1,400 won. You can do that. Hmm, <00:08:37.335><c>do </c><00:08:37.711><c>you </c><00:08:38.087><c>understand? </c><00:08:38.463><c>This </c><00:08:38.839><c>is</c> 00:08:40.389 --> 00:08:40.399 align:start position:0% Hmm, do you understand? This is 00:08:40.399 --> 00:08:43.550 align:start position:0% Hmm, do you understand? This is precisely <00:08:41.219><c>the </c><00:08:42.039><c>distribution</c> 00:08:43.550 --> 00:08:46.870 align:start position:0% precisely the distribution 00:08:46.870 --> 00:08:46.880 align:start position:0% 00:08:46.880 --> 00:08:50.070 align:start position:0% line-specific <00:08:47.368><c>pricing </c><00:08:47.856><c>strategy, </c><00:08:48.344><c>number </c><00:08:48.832><c>18. </c><00:08:49.320><c>You</c> 00:08:50.070 --> 00:08:50.080 align:start position:0% line-specific pricing strategy, number 18. You 00:08:50.080 --> 00:08:53.470 align:start position:0% line-specific pricing strategy, number 18. You need <00:08:50.520><c>to </c><00:08:50.960><c>establish </c><00:08:51.400><c>this. </c><00:08:51.840><c>Distribution </c><00:08:52.280><c>number </c><00:08:52.720><c>18.</c> 00:08:53.470 --> 00:08:53.480 align:start position:0% need to establish this. Distribution number 18. 00:08:53.480 --> 00:08:55.350 align:start position:0% need to establish this. Distribution number 18. Pricing 00:08:55.350 --> 00:08:55.360 align:start position:0% Pricing 00:08:55.360 --> 00:08:58.990 align:start position:0% Pricing strategy <00:08:55.711><c>by </c><00:08:56.062><c>line. </c><00:08:56.413><c>Okay, </c><00:08:56.764><c>next, </c><00:08:57.115><c>it's </c><00:08:57.466><c>cash </c><00:08:57.817><c>flow. </c><00:08:58.168><c>See </c><00:08:58.519><c>number</c> 00:08:58.990 --> 00:08:59.000 align:start position:0% strategy by line. Okay, next, it's cash flow. See number 00:08:59.000 --> 00:09:01.230 align:start position:0% strategy by line. Okay, next, it's cash flow. See number 19, <00:08:59.200><c>number </c><00:08:59.400><c>9, </c><00:08:59.600><c>the</c> 00:09:01.230 --> 00:09:01.240 align:start position:0% 19, number 9, the 00:09:01.240 --> 00:09:02.790 align:start position:0% 19, number 9, the cash flow 00:09:02.790 --> 00:09:02.800 align:start position:0% cash flow 00:09:02.800 --> 00:09:06.590 align:start position:0% cash flow statement. <00:09:03.320><c>This </c><00:09:03.840><c>is </c><00:09:04.360><c>where </c><00:09:04.880><c>you</c> 00:09:06.590 --> 00:09:06.600 align:start position:0% statement. This is where you 00:09:06.600 --> 00:09:08.870 align:start position:0% statement. This is where you write <00:09:06.826><c>down </c><00:09:07.052><c>the </c><00:09:07.278><c>details </c><00:09:07.504><c>I </c><00:09:07.730><c>explained </c><00:09:07.956><c>earlier. </c><00:09:08.182><c>This, </c><00:09:08.408><c>this, </c><00:09:08.634><c>this,</c> 00:09:08.870 --> 00:09:08.880 align:start position:0% write down the details I explained earlier. This, this, this, 00:09:08.880 --> 00:09:11.269 align:start position:0% write down the details I explained earlier. This, this, this, this <00:09:09.090><c>is </c><00:09:09.300><c>the </c><00:09:09.510><c>cash </c><00:09:09.720><c>flow. </c><00:09:09.930><c>We've </c><00:09:10.140><c>set </c><00:09:10.350><c>this </c><00:09:10.560><c>up</c> 00:09:11.269 --> 00:09:11.279 align:start position:0% this is the cash flow. We've set this up 00:09:11.279 --> 00:09:13.269 align:start position:0% this is the cash flow. We've set this up separately <00:09:11.852><c>here. </c><00:09:12.425><c>So, </c><00:09:12.998><c>for</c> 00:09:13.269 --> 00:09:13.279 align:start position:0% separately here. So, for 00:09:13.279 --> 00:09:16.190 align:start position:0% separately here. So, for example, <00:09:13.559><c>what </c><00:09:13.839><c>are </c><00:09:14.119><c>the </c><00:09:14.399><c>expenses </c><00:09:14.679><c>for </c><00:09:14.959><c>the </c><00:09:15.239><c>first </c><00:09:15.519><c>month? </c><00:09:15.799><c>Yes,</c> 00:09:16.190 --> 00:09:16.200 align:start position:0% example, what are the expenses for the first month? Yes, 00:09:16.200 --> 00:09:18.990 align:start position:0% example, what are the expenses for the first month? Yes, expenses... <00:09:18.880><c>you</c> 00:09:18.990 --> 00:09:19.000 align:start position:0% expenses... you 00:09:19.000 --> 00:09:20.350 align:start position:0% expenses... you have <00:09:19.070><c>to </c><00:09:19.140><c>write </c><00:09:19.210><c>them </c><00:09:19.280><c>down </c><00:09:19.350><c>exactly </c><00:09:19.420><c>as </c><00:09:19.490><c>they </c><00:09:19.560><c>are </c><00:09:19.630><c>here. </c><00:09:19.700><c>You </c><00:09:19.770><c>just </c><00:09:19.840><c>need </c><00:09:19.910><c>to </c><00:09:19.980><c>write </c><00:09:20.050><c>down </c><00:09:20.120><c>what's </c><00:09:20.190><c>here:</c> 00:09:20.350 --> 00:09:20.360 align:start position:0% have to write them down exactly as they are here. You just need to write down what's here: 00:09:20.360 --> 00:09:23.069 align:start position:0% have to write them down exactly as they are here. You just need to write down what's here: 1,000 <00:09:20.832><c>and </c><00:09:21.304><c>4,500. </c><00:09:21.776><c>Okay, </c><00:09:22.248><c>let </c><00:09:22.720><c>me</c> 00:09:23.069 --> 00:09:25.750 align:start position:0% 1,000 and 4,500. Okay, let me 00:09:25.750 --> 00:09:25.760 align:start position:0% 00:09:25.760 --> 00:09:27.550 align:start position:0% copy <00:09:25.979><c>this </c><00:09:26.198><c>and </c><00:09:26.417><c>try </c><00:09:26.636><c>typing </c><00:09:26.855><c>it </c><00:09:27.074><c>in.</c> 00:09:27.550 --> 00:09:27.560 align:start position:0% copy this and try typing it in. 00:09:27.560 --> 00:09:31.030 align:start position:0% copy this and try typing it in. If <00:09:27.630><c>I </c><00:09:27.700><c>do </c><00:09:27.770><c>it </c><00:09:27.840><c>exactly </c><00:09:27.910><c>like </c><00:09:27.980><c>this... </c><00:09:28.050><c>if </c><00:09:28.120><c>I </c><00:09:28.190><c>do </c><00:09:28.260><c>it </c><00:09:28.330><c>exactly </c><00:09:28.400><c>like </c><00:09:28.470><c>this...</c> 00:09:31.030 --> 00:09:32.350 align:start position:0% If I do it exactly like this... if I do it exactly like this... 00:09:32.350 --> 00:09:32.360 align:start position:0% 00:09:32.360 --> 00:09:37.949 align:start position:0% why <00:09:32.624><c>isn't </c><00:09:32.888><c>it </c><00:09:33.152><c>working? </c><00:09:33.416><c>Okay, </c><00:09:33.680><c>let's</c> 00:09:37.949 --> 00:09:37.959 align:start position:0% 00:09:37.959 --> 00:09:42.030 align:start position:0% copy <00:09:38.389><c>it </c><00:09:38.819><c>like </c><00:09:39.249><c>this, </c><00:09:39.679><c>place </c><00:09:40.109><c>it </c><00:09:40.539><c>on </c><00:09:40.969><c>the </c><00:09:41.399><c>page,</c> 00:09:42.030 --> 00:09:42.040 align:start position:0% copy it like this, place it on the page, 00:09:42.040 --> 00:09:45.310 align:start position:0% copy it like this, place it on the page, open <00:09:42.519><c>it, </c><00:09:42.998><c>and </c><00:09:43.477><c>try </c><00:09:43.956><c>it.</c> 00:09:45.310 --> 00:09:45.320 align:start position:0% open it, and try it. 00:09:45.320 --> 00:09:47.509 align:start position:0% open it, and try it. Here, <00:09:45.711><c>let's </c><00:09:46.102><c>see </c><00:09:46.493><c>how </c><00:09:46.884><c>the </c><00:09:47.275><c>expenses</c> 00:09:47.509 --> 00:09:47.519 align:start position:0% Here, let's see how the expenses 00:09:47.519 --> 00:09:50.110 align:start position:0% Here, let's see how the expenses are <00:09:47.819><c>entered: </c><00:09:48.119><c>First </c><00:09:48.419><c>month </c><00:09:48.719><c>is</c> 00:09:50.110 --> 00:09:50.120 align:start position:0% are entered: First month is 00:09:50.120 --> 00:09:52.550 align:start position:0% are entered: First month is 1,000, <00:09:50.613><c>second </c><00:09:51.106><c>month </c><00:09:51.599><c>is</c> 00:09:52.550 --> 00:09:52.560 align:start position:0% 1,000, second month is 00:09:52.560 --> 00:09:56.110 align:start position:0% 1,000, second month is 4,500, <00:09:52.960><c>third </c><00:09:53.360><c>month </c><00:09:53.760><c>is </c><00:09:54.160><c>600, </c><00:09:54.560><c>fourth </c><00:09:54.960><c>month </c><00:09:55.360><c>is </c><00:09:55.760><c>600,</c> 00:09:56.110 --> 00:10:01.590 align:start position:0% 4,500, third month is 600, fourth month is 600, 00:10:01.590 --> 00:10:01.600 align:start position:0% 00:10:01.600 --> 00:10:04.550 align:start position:0% then <00:10:01.784><c>the </c><00:10:01.968><c>fifth </c><00:10:02.152><c>month </c><00:10:02.336><c>(May) </c><00:10:02.520><c>is </c><00:10:02.704><c>600, </c><00:10:02.888><c>June </c><00:10:03.072><c>is</c> 00:10:04.550 --> 00:10:07.590 align:start position:0% then the fifth month (May) is 600, June is 00:10:07.590 --> 00:10:07.600 align:start position:0% 00:10:07.600 --> 00:10:10.430 align:start position:0% 10,000, <00:10:07.933><c>July </c><00:10:08.266><c>is </c><00:10:08.599><c>700,</c> 00:10:10.430 --> 00:10:10.440 align:start position:0% 10,000, July is 700, 00:10:10.440 --> 00:10:13.389 align:start position:0% 10,000, July is 700, August <00:10:11.440><c>is</c> 00:10:13.389 --> 00:10:13.399 align:start position:0% August is 00:10:13.399 --> 00:10:16.150 align:start position:0% August is 900, <00:10:13.799><c>October </c><00:10:14.199><c>is </c><00:10:14.599><c>8,800, </c><00:10:14.999><c>and </c><00:10:15.399><c>September </c><00:10:15.799><c>is</c> 00:10:16.150 --> 00:10:16.160 align:start position:0% 900, October is 8,800, and September is 00:10:16.160 --> 00:10:18.949 align:start position:0% 900, October is 8,800, and September is 800. <00:10:16.631><c>Okay, </c><00:10:17.102><c>so </c><00:10:17.573><c>that's </c><00:10:18.044><c>it. </c><00:10:18.515><c>Then,</c> 00:10:18.949 --> 00:10:18.959 align:start position:0% 800. Okay, so that's it. Then, 00:10:18.959 --> 00:10:22.269 align:start position:0% 800. Okay, so that's it. Then, how <00:10:19.334><c>about </c><00:10:19.709><c>the </c><00:10:20.084><c>revenue? </c><00:10:20.459><c>Okay, </c><00:10:20.834><c>so </c><00:10:21.209><c>regarding </c><00:10:21.584><c>income, </c><00:10:21.959><c>first,</c> 00:10:22.269 --> 00:10:22.279 align:start position:0% how about the revenue? Okay, so regarding income, first, 00:10:22.279 --> 00:10:23.829 align:start position:0% how about the revenue? Okay, so regarding income, first, 5,000 00:10:23.829 --> 00:10:23.839 align:start position:0% 5,000 00:10:23.839 --> 00:10:26.829 align:start position:0% 5,000 comes <00:10:24.030><c>in </c><00:10:24.221><c>during </c><00:10:24.412><c>the </c><00:10:24.603><c>first </c><00:10:24.794><c>month. </c><00:10:24.985><c>That's </c><00:10:25.176><c>3,500 </c><00:10:25.367><c>in </c><00:10:25.558><c>cash.</c> 00:10:26.829 --> 00:10:29.829 align:start position:0% comes in during the first month. That's 3,500 in cash. 00:10:29.829 --> 00:10:31.949 align:start position:0% 00:10:31.949 --> 00:10:36.750 align:start position:0% 00:10:36.750 --> 00:10:36.760 align:start position:0% 00:10:36.760 --> 00:10:39.670 align:start position:0% 00:10:39.670 --> 00:10:39.680 align:start position:0% 00:10:39.680 --> 00:10:41.949 align:start position:0% Then, <00:10:39.735><c>10 </c><00:10:39.790><c>million </c><00:10:39.845><c>won </c><00:10:39.900><c>comes </c><00:10:39.955><c>in </c><00:10:40.010><c>during </c><00:10:40.065><c>the </c><00:10:40.120><c>second </c><00:10:40.175><c>month, </c><00:10:40.230><c>and </c><00:10:40.285><c>50 </c><00:10:40.340><c>million </c><00:10:40.395><c>won </c><00:10:40.450><c>comes </c><00:10:40.505><c>in </c><00:10:40.560><c>again. </c><00:10:40.615><c>Oh, </c><00:10:40.670><c>this </c><00:10:40.725><c>is </c><00:10:40.780><c>a </c><00:10:40.835><c>loan, </c><00:10:40.890><c>and </c><00:10:40.945><c>this </c><00:10:41.000><c>is </c><00:10:41.055><c>capital. </c><00:10:41.110><c>So, </c><00:10:41.165><c>when </c><00:10:41.220><c>it </c><00:10:41.275><c>comes </c><00:10:41.330><c>in </c><00:10:41.385><c>again </c><00:10:41.440><c>in </c><00:10:41.495><c>February,</c> 00:10:41.949 --> 00:10:41.959 align:start position:0% Then, 10 million won comes in during the second month, and 50 million won comes in again. Oh, this is a loan, and this is capital. So, when it comes in again in February, 00:10:41.959 --> 00:10:44.750 align:start position:0% Then, 10 million won comes in during the second month, and 50 million won comes in again. Oh, this is a loan, and this is capital. So, when it comes in again in February, what <00:10:42.449><c>happens? </c><00:10:42.939><c>4,500. </c><00:10:43.429><c>If </c><00:10:43.919><c>you</c> 00:10:44.750 --> 00:10:44.760 align:start position:0% what happens? 4,500. If you 00:10:44.760 --> 00:10:48.230 align:start position:0% what happens? 4,500. If you spend <00:10:45.097><c>3,500 </c><00:10:45.434><c>and </c><00:10:45.771><c>4,500, </c><00:10:46.108><c>that's </c><00:10:46.445><c>1. </c><00:10:46.782><c>Since </c><00:10:47.119><c>5,000 </c><00:10:47.456><c>comes </c><00:10:47.793><c>in,</c> 00:10:48.230 --> 00:10:48.240 align:start position:0% spend 3,500 and 4,500, that's 1. Since 5,000 comes in, 00:10:48.240 --> 00:10:51.870 align:start position:0% spend 3,500 and 4,500, that's 1. Since 5,000 comes in, 4,000 <00:10:48.523><c>will </c><00:10:48.806><c>remain, </c><00:10:49.089><c>right? </c><00:10:49.372><c>Okay, </c><00:10:49.655><c>so </c><00:10:49.938><c>I </c><00:10:50.221><c>need </c><00:10:50.504><c>to </c><00:10:50.787><c>write </c><00:10:51.070><c>it</c> 00:10:51.870 --> 00:10:51.880 align:start position:0% 4,000 will remain, right? Okay, so I need to write it 00:10:51.880 --> 00:10:53.910 align:start position:0% 4,000 will remain, right? Okay, so I need to write it here. 00:10:53.910 --> 00:10:53.920 align:start position:0% here. 00:10:53.920 --> 00:10:56.550 align:start position:0% here. Capital. <00:10:54.116><c>The </c><00:10:54.312><c>second </c><00:10:54.508><c>is </c><00:10:54.704><c>a </c><00:10:54.900><c>loan. </c><00:10:55.096><c>You </c><00:10:55.292><c>should </c><00:10:55.488><c>write </c><00:10:55.684><c>it </c><00:10:55.880><c>like </c><00:10:56.076><c>that, </c><00:10:56.272><c>right?</c> 00:10:56.550 --> 00:10:56.560 align:start position:0% Capital. The second is a loan. You should write it like that, right? 00:10:56.560 --> 00:11:00.829 align:start position:0% Capital. The second is a loan. You should write it like that, right? Yes. <00:10:56.866><c>After </c><00:10:57.172><c>that, </c><00:10:57.478><c>you </c><00:10:57.784><c>have </c><00:10:58.090><c>to </c><00:10:58.396><c>spend</c> 00:11:00.829 --> 00:11:00.839 align:start position:0% Yes. After that, you have to spend 00:11:00.839 --> 00:11:02.389 align:start position:0% Yes. After that, you have to spend another <00:11:01.032><c>600. </c><00:11:01.225><c>You </c><00:11:01.418><c>need </c><00:11:01.611><c>to </c><00:11:01.804><c>spend </c><00:11:01.997><c>that</c> 00:11:02.389 --> 00:11:02.399 align:start position:0% another 600. You need to spend that 00:11:02.399 --> 00:11:04.230 align:start position:0% another 600. You need to spend that 600, <00:11:02.919><c>but </c><00:11:03.439><c>there </c><00:11:03.959><c>was</c> 00:11:04.230 --> 00:11:04.240 align:start position:0% 600, but there was 00:11:04.240 --> 00:11:06.590 align:start position:0% 600, but there was no <00:11:04.500><c>income. </c><00:11:04.760><c>So, </c><00:11:05.020><c>what </c><00:11:05.280><c>happens </c><00:11:05.540><c>here? </c><00:11:05.800><c>400 </c><00:11:06.060><c>remains. </c><00:11:06.320><c>Okay,</c> 00:11:06.590 --> 00:11:06.600 align:start position:0% no income. So, what happens here? 400 remains. Okay, 00:11:06.600 --> 00:11:10.509 align:start position:0% no income. So, what happens here? 400 remains. Okay, then <00:11:10.200><c>you</c> 00:11:10.509 --> 00:11:10.519 align:start position:0% then you 00:11:10.519 --> 00:11:14.509 align:start position:0% then you spend <00:11:11.271><c>it </c><00:11:12.023><c>again. </c><00:11:12.775><c>800 </c><00:11:13.527><c>remains. </c><00:11:14.279><c>You</c> 00:11:14.509 --> 00:11:14.519 align:start position:0% spend it again. 800 remains. You 00:11:14.519 --> 00:11:18.110 align:start position:0% spend it again. 800 remains. You spend <00:11:14.835><c>it </c><00:11:15.151><c>again. </c><00:11:15.467><c>22 </c><00:11:15.783><c>remains. </c><00:11:16.099><c>Then, </c><00:11:16.415><c>you </c><00:11:16.731><c>spend </c><00:11:17.047><c>10,000 </c><00:11:17.363><c>again, </c><00:11:17.679><c>and</c> 00:11:18.110 --> 00:11:18.120 align:start position:0% spend it again. 22 remains. Then, you spend 10,000 again, and 00:11:18.120 --> 00:11:19.910 align:start position:0% spend it again. 22 remains. Then, you spend 10,000 again, and 1,100 <00:11:18.208><c>remains. </c><00:11:18.296><c>Okay, </c><00:11:18.384><c>700 </c><00:11:18.472><c>was </c><00:11:18.560><c>spent </c><00:11:18.648><c>again. </c><00:11:18.736><c>So, </c><00:11:18.824><c>what </c><00:11:18.912><c>happens? </c><00:11:19.000><c>Since</c> 00:11:19.910 --> 00:11:22.710 align:start position:0% 1,100 remains. Okay, 700 was spent again. So, what happens? Since 00:11:22.710 --> 00:11:22.720 align:start position:0% 00:11:22.720 --> 00:11:24.870 align:start position:0% 700 <00:11:23.499><c>was </c><00:11:24.278><c>spent,</c> 00:11:24.870 --> 00:11:24.880 align:start position:0% 700 was spent, 00:11:24.880 --> 00:11:27.430 align:start position:0% 700 was spent, 400 <00:11:25.420><c>remains. </c><00:11:25.960><c>Now, </c><00:11:26.500><c>if </c><00:11:27.040><c>you</c> 00:11:27.430 --> 00:11:27.440 align:start position:0% 400 remains. Now, if you 00:11:27.440 --> 00:11:29.590 align:start position:0% 400 remains. Now, if you can't <00:11:27.684><c>secure </c><00:11:27.928><c>funds </c><00:11:28.172><c>the </c><00:11:28.416><c>next </c><00:11:28.660><c>month </c><00:11:28.904><c>either, </c><00:11:29.148><c>what </c><00:11:29.392><c>happens?</c> 00:11:29.590 --> 00:11:29.600 align:start position:0% can't secure funds the next month either, what happens? 00:11:29.600 --> 00:11:31.550 align:start position:0% can't secure funds the next month either, what happens? So, <00:11:30.186><c>at </c><00:11:30.772><c>this </c><00:11:31.358><c>point,</c> 00:11:31.550 --> 00:11:31.560 align:start position:0% So, at this point, 00:11:31.560 --> 00:11:34.150 align:start position:0% So, at this point, what <00:11:31.764><c>needs </c><00:11:31.968><c>to </c><00:11:32.172><c>be </c><00:11:32.376><c>done </c><00:11:32.580><c>is </c><00:11:32.784><c>either </c><00:11:32.988><c>receiving </c><00:11:33.192><c>government </c><00:11:33.396><c>funds</c> 00:11:34.150 --> 00:11:34.160 align:start position:0% what needs to be done is either receiving government funds 00:11:34.160 --> 00:11:36.870 align:start position:0% what needs to be done is either receiving government funds or <00:11:34.422><c>taking </c><00:11:34.684><c>out </c><00:11:34.946><c>another </c><00:11:35.208><c>loan. </c><00:11:35.470><c>Let's </c><00:11:35.732><c>say </c><00:11:35.994><c>you</c> 00:11:36.870 --> 00:11:36.880 align:start position:0% or taking out another loan. Let's say you 00:11:36.880 --> 00:11:39.910 align:start position:0% or taking out another loan. Let's say you raise <00:11:39.680><c>5,000.</c> 00:11:39.910 --> 00:11:39.920 align:start position:0% raise 5,000. 00:11:39.920 --> 00:11:42.629 align:start position:0% raise 5,000. Now, <00:11:40.263><c>it's </c><00:11:40.606><c>400 </c><00:11:40.949><c>minus </c><00:11:41.292><c>500, </c><00:11:41.635><c>so</c> 00:11:42.629 --> 00:11:42.639 align:start position:0% Now, it's 400 minus 500, so 00:11:42.639 --> 00:11:45.590 align:start position:0% Now, it's 400 minus 500, so 4,500 <00:11:43.149><c>will </c><00:11:43.659><c>remain. </c><00:11:44.169><c>Here, </c><00:11:44.679><c>another</c> 00:11:45.590 --> 00:11:45.600 align:start position:0% 4,500 will remain. Here, another 00:11:45.600 --> 00:11:48.829 align:start position:0% 4,500 will remain. Here, another loan. <00:11:46.760><c>Next, </c><00:11:47.920><c>although</c> 00:11:48.829 --> 00:11:48.839 align:start position:0% loan. Next, although 00:11:48.839 --> 00:11:55.150 align:start position:0% loan. Next, although 800 <00:11:49.839><c>was</c> 00:11:55.150 --> 00:11:55.160 align:start position:0% 00:11:55.160 --> 00:11:57.030 align:start position:0% spent, it will become 00:11:57.030 --> 00:11:57.040 align:start position:0% spent, it will become 00:11:57.040 --> 00:11:59.629 align:start position:0% spent, it will become 3,700. <00:11:57.629><c>It </c><00:11:58.218><c>will </c><00:11:58.807><c>be </c><00:11:59.396><c>700.</c> 00:11:59.629 --> 00:12:02.870 align:start position:0% 3,700. It will be 700. 00:12:02.870 --> 00:12:02.880 align:start position:0% 00:12:02.880 --> 00:12:05.590 align:start position:0% What <00:12:03.032><c>is </c><00:12:03.184><c>this </c><00:12:03.336><c>process </c><00:12:03.488><c>of </c><00:12:03.640><c>dividing </c><00:12:03.792><c>it </c><00:12:03.944><c>up </c><00:12:04.096><c>like </c><00:12:04.248><c>this? </c><00:12:04.400><c>This </c><00:12:04.552><c>is </c><00:12:04.704><c>the </c><00:12:04.856><c>cash </c><00:12:05.008><c>flow </c><00:12:05.160><c>statement. </c><00:12:05.312><c>So,</c> 00:12:05.590 --> 00:12:05.600 align:start position:0% What is this process of dividing it up like this? This is the cash flow statement. So, 00:12:05.600 --> 00:12:09.629 align:start position:0% What is this process of dividing it up like this? This is the cash flow statement. So, this <00:12:05.956><c>also </c><00:12:06.312><c>needs </c><00:12:06.668><c>to </c><00:12:07.024><c>be </c><00:12:07.380><c>prepared. </c><00:12:07.736><c>It </c><00:12:08.092><c>must </c><00:12:08.448><c>be </c><00:12:08.804><c>prepared. </c><00:12:09.160><c>The</c> 00:12:09.629 --> 00:12:09.639 align:start position:0% this also needs to be prepared. It must be prepared. The 00:12:09.639 --> 00:12:11.030 align:start position:0% this also needs to be prepared. It must be prepared. The 00:12:11.030 --> 00:12:11.040 align:start position:0% 00:12:11.040 --> 00:12:12.829 align:start position:0% cash flow statement is the income, 00:12:12.829 --> 00:12:12.839 align:start position:0% cash flow statement is the income, 00:12:12.839 --> 00:12:31.509 align:start position:0% cash flow statement is the income, procurement, <00:12:12.939><c>and </c><00:12:13.039><c>bidding </c><00:12:13.139><c>flow </c><00:12:13.239><c>statement. </c><00:12:13.339><c>Next, </c><00:12:13.439><c>next, </c><00:12:13.539><c>and </c><00:12:13.639><c>finally, </c><00:12:13.739><c>the </c><00:12:13.839><c>summary.</c> 00:12:31.509 --> 00:12:34.150 align:start position:0% 00:12:34.150 --> 00:12:34.160 align:start position:0% 00:12:34.160 --> 00:12:37.310 align:start position:0% Number <00:12:35.053><c>20, </c><00:12:35.946><c>the </c><00:12:36.839><c>summary.</c> 00:12:37.310 --> 00:12:37.320 align:start position:0% Number 20, the summary. 00:12:37.320 --> 00:12:40.590 align:start position:0% Number 20, the summary. What <00:12:37.457><c>did </c><00:12:37.594><c>I </c><00:12:37.731><c>say </c><00:12:37.868><c>about </c><00:12:38.005><c>the </c><00:12:38.142><c>summary? </c><00:12:38.279><c>It </c><00:12:38.416><c>is </c><00:12:38.553><c>to</c> 00:12:40.590 --> 00:12:40.600 align:start position:0% What did I say about the summary? It is to 00:12:40.600 --> 00:12:42.750 align:start position:0% What did I say about the summary? It is to discuss <00:12:41.253><c>feasibility </c><00:12:41.906><c>once </c><00:12:42.559><c>again.</c> 00:12:42.750 --> 00:12:42.760 align:start position:0% discuss feasibility once again. 00:12:42.760 --> 00:12:45.910 align:start position:0% discuss feasibility once again. So, <00:12:43.160><c>here, </c><00:12:43.560><c>you </c><00:12:43.960><c>need </c><00:12:44.360><c>to </c><00:12:44.760><c>mention </c><00:12:45.160><c>your </c><00:12:45.560><c>business-</c> 00:12:45.910 --> 00:12:45.920 align:start position:0% So, here, you need to mention your business- 00:12:45.920 --> 00:12:48.110 align:start position:0% So, here, you need to mention your business- related <00:12:46.296><c>experience. </c><00:12:46.672><c>What </c><00:12:47.048><c>is </c><00:12:47.424><c>this? </c><00:12:47.800><c>It</c> 00:12:48.110 --> 00:12:48.120 align:start position:0% related experience. What is this? It 00:12:48.120 --> 00:12:50.110 align:start position:0% related experience. What is this? It shows <00:12:48.320><c>that </c><00:12:48.520><c>it </c><00:12:48.720><c>is </c><00:12:48.920><c>feasible, </c><00:12:49.120><c>or</c> 00:12:50.110 --> 00:12:50.120 align:start position:0% shows that it is feasible, or 00:12:50.120 --> 00:12:52.750 align:start position:0% shows that it is feasible, or demonstrates <00:12:50.440><c>the </c><00:12:50.760><c>feasibility </c><00:12:51.080><c>of </c><00:12:51.400><c>the </c><00:12:51.720><c>founding </c><00:12:52.040><c>team's </c><00:12:52.360><c>experience.</c> 00:12:52.750 --> 00:12:52.760 align:start position:0% demonstrates the feasibility of the founding team's experience. 00:12:52.760 --> 00:12:56.590 align:start position:0% demonstrates the feasibility of the founding team's experience. And <00:12:53.240><c>second, </c><00:12:53.720><c>you </c><00:12:54.200><c>need </c><00:12:54.680><c>to </c><00:12:55.160><c>mention </c><00:12:55.640><c>that </c><00:12:56.120><c>a</c> 00:12:56.590 --> 00:12:56.600 align:start position:0% And second, you need to mention that a 00:12:56.600 --> 00:12:59.550 align:start position:0% And second, you need to mention that a business <00:12:56.945><c>similar </c><00:12:57.290><c>to </c><00:12:57.635><c>yours </c><00:12:57.980><c>has </c><00:12:58.325><c>succeeded. </c><00:12:58.670><c>This </c><00:12:59.015><c>is </c><00:12:59.360><c>the</c> 00:12:59.550 --> 00:12:59.560 align:start position:0% business similar to yours has succeeded. This is the 00:12:59.560 --> 00:13:07.750 align:start position:0% business similar to yours has succeeded. This is the most <00:12:59.740><c>important </c><00:12:59.920><c>part.</c> 00:13:07.750 --> 00:13:07.760 align:start position:0% 00:13:07.760 --> 00:13:10.430 align:start position:0% This <00:13:08.060><c>is </c><00:13:08.360><c>the </c><00:13:08.660><c>core </c><00:13:08.960><c>presentation </c><00:13:09.260><c>content </c><00:13:09.560><c>for </c><00:13:09.860><c>securing </c><00:13:10.160><c>investment.</c> 00:13:10.430 --> 00:13:12.389 align:start position:0% This is the core presentation content for securing investment. 00:13:12.389 --> 00:13:12.399 align:start position:0% 00:13:12.399 --> 00:13:14.550 align:start position:0% When <00:13:12.539><c>summarizing </c><00:13:12.679><c>at </c><00:13:12.819><c>the </c><00:13:12.959><c>end </c><00:13:13.099><c>of </c><00:13:13.239><c>the </c><00:13:13.379><c>core </c><00:13:13.519><c>presentation </c><00:13:13.659><c>content </c><00:13:13.799><c>for </c><00:13:13.939><c>securing </c><00:13:14.079><c>investment, </c><00:13:14.219><c>you </c><00:13:14.359><c>must</c> 00:13:14.550 --> 00:13:14.560 align:start position:0% When summarizing at the end of the core presentation content for securing investment, you must 00:13:14.560 --> 00:13:17.949 align:start position:0% When summarizing at the end of the core presentation content for securing investment, you must mention <00:13:15.015><c>that </c><00:13:15.470><c>you </c><00:13:15.925><c>have </c><00:13:16.380><c>experience </c><00:13:16.835><c>and</c> 00:13:17.949 --> 00:13:17.959 align:start position:0% mention that you have experience and 00:13:17.959 --> 00:13:21.310 align:start position:0% mention that you have experience and successful <00:13:18.472><c>experience. </c><00:13:18.985><c>You </c><00:13:19.498><c>absolutely </c><00:13:20.011><c>must </c><00:13:20.524><c>mention </c><00:13:21.037><c>this.</c> 00:13:21.310 --> 00:13:21.320 align:start position:0% successful experience. You absolutely must mention this. 00:13:21.320 --> 00:13:24.870 align:start position:0% successful experience. You absolutely must mention this. Second, <00:13:22.680><c>regarding </c><00:13:24.040><c>current</c> 00:13:24.870 --> 00:13:24.880 align:start position:0% Second, regarding current 00:13:24.880 --> 00:13:26.629 align:start position:0% Second, regarding current trends... <00:13:25.168><c>You </c><00:13:25.456><c>need </c><00:13:25.744><c>to </c><00:13:26.032><c>explain </c><00:13:26.320><c>this.</c> 00:13:26.629 --> 00:13:26.639 align:start position:0% trends... You need to explain this. 00:13:26.639 --> 00:13:29.230 align:start position:0% trends... You need to explain this. For <00:13:27.047><c>example, </c><00:13:27.455><c>if </c><00:13:27.863><c>early </c><00:13:28.271><c>morning </c><00:13:28.679><c>delivery</c> 00:13:29.230 --> 00:13:29.240 align:start position:0% For example, if early morning delivery 00:13:29.240 --> 00:13:31.910 align:start position:0% For example, if early morning delivery became <00:13:29.571><c>incredibly </c><00:13:29.902><c>popular </c><00:13:30.233><c>two </c><00:13:30.564><c>years </c><00:13:30.895><c>ago, </c><00:13:31.226><c>you </c><00:13:31.557><c>should</c> 00:13:31.910 --> 00:13:33.750 align:start position:0% became incredibly popular two years ago, you should 00:13:33.750 --> 00:13:33.760 align:start position:0% 00:13:33.760 --> 00:13:36.110 align:start position:0% emphasize <00:13:33.867><c>that </c><00:13:33.974><c>it </c><00:13:34.081><c>is </c><00:13:34.188><c>currently </c><00:13:34.295><c>trending </c><00:13:34.402><c>and </c><00:13:34.509><c>explain </c><00:13:34.616><c>that </c><00:13:34.723><c>you </c><00:13:34.830><c>are </c><00:13:34.937><c>starting </c><00:13:35.044><c>an </c><00:13:35.151><c>early </c><00:13:35.258><c>morning </c><00:13:35.365><c>delivery </c><00:13:35.472><c>business </c><00:13:35.579><c>and </c><00:13:35.686><c>that </c><00:13:35.793><c>you</c> 00:13:36.110 --> 00:13:36.120 align:start position:0% emphasize that it is currently trending and explain that you are starting an early morning delivery business and that you 00:13:36.120 --> 00:13:38.430 align:start position:0% emphasize that it is currently trending and explain that you are starting an early morning delivery business and that you differentiate <00:13:36.349><c>yourself </c><00:13:36.578><c>from </c><00:13:36.807><c>competitors </c><00:13:37.036><c>in </c><00:13:37.265><c>certain </c><00:13:37.494><c>ways, </c><00:13:37.723><c>stating </c><00:13:37.952><c>that</c> 00:13:38.430 --> 00:13:38.440 align:start position:0% differentiate yourself from competitors in certain ways, stating that 00:13:38.440 --> 00:13:40.430 align:start position:0% differentiate yourself from competitors in certain ways, stating that this <00:13:38.594><c>is </c><00:13:38.748><c>the </c><00:13:38.902><c>best </c><00:13:39.056><c>approach. </c><00:13:39.210><c>You </c><00:13:39.364><c>understand, </c><00:13:39.518><c>right?</c> 00:13:40.430 --> 00:13:40.440 align:start position:0% this is the best approach. You understand, right? 00:13:40.440 --> 00:13:44.509 align:start position:0% this is the best approach. You understand, right? So, <00:13:41.173><c>mentioning </c><00:13:41.906><c>that </c><00:13:42.639><c>similar</c> 00:13:44.509 --> 00:13:44.519 align:start position:0% So, mentioning that similar 00:13:44.519 --> 00:13:47.670 align:start position:0% So, mentioning that similar businesses <00:13:45.103><c>are </c><00:13:45.687><c>currently </c><00:13:46.271><c>successful </c><00:13:46.855><c>is </c><00:13:47.439><c>very</c> 00:13:47.670 --> 00:13:47.680 align:start position:0% businesses are currently successful is very 00:13:47.680 --> 00:13:49.470 align:start position:0% businesses are currently successful is very important. <00:13:47.940><c>You </c><00:13:48.200><c>need </c><00:13:48.460><c>to </c><00:13:48.720><c>talk </c><00:13:48.980><c>about </c><00:13:49.240><c>this.</c> 00:13:49.470 --> 00:13:49.480 align:start position:0% important. You need to talk about this. 00:13:49.480 --> 00:13:54.269 align:start position:0% important. You need to talk about this. However, <00:13:49.788><c>it </c><00:13:50.096><c>is </c><00:13:50.404><c>best </c><00:13:50.712><c>to </c><00:13:51.020><c>clearly </c><00:13:51.328><c>highlight </c><00:13:51.636><c>the</c> 00:13:54.269 --> 00:13:54.279 align:start position:0% However, it is best to clearly highlight the 00:13:54.279 --> 00:13:58.590 align:start position:0% However, it is best to clearly highlight the differences <00:13:54.744><c>or </c><00:13:55.209><c>advantages </c><00:13:55.674><c>over </c><00:13:56.139><c>similar </c><00:13:56.604><c>businesses. </c><00:13:57.069><c>You </c><00:13:57.534><c>understand, </c><00:13:57.999><c>right?</c> 00:13:58.590 --> 00:14:01.350 align:start position:0% differences or advantages over similar businesses. You understand, right? 00:14:01.350 --> 00:14:01.360 align:start position:0% 00:14:01.360 --> 00:14:08.189 align:start position:0% And <00:14:01.903><c>what </c><00:14:02.446><c>else? </c><00:14:02.989><c>You </c><00:14:03.532><c>need </c><00:14:04.075><c>to</c> 00:14:08.189 --> 00:14:08.199 align:start position:0% 00:14:08.199 --> 00:14:12.069 align:start position:0% express <00:14:08.679><c>profitability </c><00:14:09.159><c>in </c><00:14:09.639><c>detail. </c><00:14:10.119><c>You </c><00:14:10.599><c>should </c><00:14:11.079><c>consider</c> 00:14:12.069 --> 00:14:12.079 align:start position:0% express profitability in detail. You should consider 00:14:12.079 --> 00:14:13.910 align:start position:0% express profitability in detail. You should consider this <00:14:12.259><c>the </c><00:14:12.439><c>most </c><00:14:12.619><c>important </c><00:14:12.799><c>aspect. </c><00:14:12.979><c>You </c><00:14:13.159><c>must </c><00:14:13.339><c>express </c><00:14:13.519><c>it</c> 00:14:13.910 --> 00:14:13.920 align:start position:0% this the most important aspect. You must express it 00:14:13.920 --> 00:14:16.389 align:start position:0% this the most important aspect. You must express it specifically. <00:14:14.480><c>You </c><00:14:15.040><c>understand </c><00:14:15.600><c>the</c> 00:14:16.389 --> 00:14:16.399 align:start position:0% specifically. You understand the 00:14:16.399 --> 00:14:19.829 align:start position:0% specifically. You understand the content <00:14:16.793><c>of </c><00:14:17.187><c>summarizing </c><00:14:17.581><c>this, </c><00:14:17.975><c>right? </c><00:14:18.369><c>Okay, </c><00:14:18.763><c>that’s </c><00:14:19.157><c>the</c> 00:14:19.829 --> 00:14:19.839 align:start position:0% content of summarizing this, right? Okay, that’s the 00:14:19.839 --> 00:14:22.949 align:start position:0% content of summarizing this, right? Okay, that’s the explanation <00:14:20.002><c>so </c><00:14:20.165><c>far. </c><00:14:20.328><c>Now, </c><00:14:20.491><c>since </c><00:14:20.654><c>we </c><00:14:20.817><c>are </c><00:14:20.980><c>short </c><00:14:21.143><c>on </c><00:14:21.306><c>time, </c><00:14:21.469><c>we </c><00:14:21.632><c>will </c><00:14:21.795><c>move </c><00:14:21.958><c>straight</c> 00:14:22.949 --> 00:14:22.959 align:start position:0% explanation so far. Now, since we are short on time, we will move straight 00:14:22.959 --> 00:14:25.230 align:start position:0% explanation so far. Now, since we are short on time, we will move straight to <00:14:23.042><c>Chapter </c><00:14:23.125><c>13. </c><00:14:23.208><c>It’s </c><00:14:23.291><c>all </c><00:14:23.374><c>about </c><00:14:23.457><c>the </c><00:14:23.540><c>framework. </c><00:14:23.623><c>Let’s </c><00:14:23.706><c>keep </c><00:14:23.789><c>going </c><00:14:23.872><c>with </c><00:14:23.955><c>the </c><00:14:24.038><c>framework. </c><00:14:24.121><c>Okay, </c><00:14:24.204><c>then, </c><00:14:24.287><c>finally, </c><00:14:24.370><c>let </c><00:14:24.453><c>me </c><00:14:24.536><c>summarize. </c><00:14:24.619><c>To </c><00:14:24.702><c>summarize...</c> 00:14:25.230 --> 00:14:27.949 align:start position:0% to Chapter 13. It’s all about the framework. Let’s keep going with the framework. Okay, then, finally, let me summarize. To summarize... 00:14:27.949 --> 00:14:31.030 align:start position:0% 00:14:31.030 --> 00:14:33.550 align:start position:0% 00:14:33.550 --> 00:14:36.430 align:start position:0% 00:14:36.430 --> 00:14:39.069 align:start position:0% 00:14:39.069 --> 00:14:39.079 align:start position:0% 00:14:39.079 --> 00:14:42.030 align:start position:0% what <00:14:39.271><c>was </c><00:14:39.463><c>the </c><00:14:39.655><c>first </c><00:14:39.847><c>thing? </c><00:14:40.039><c>Yes, </c><00:14:40.231><c>that’s </c><00:14:40.423><c>right. </c><00:14:40.615><c>On </c><00:14:40.807><c>the </c><00:14:40.999><c>cover,</c> 00:14:42.030 --> 00:14:45.269 align:start position:0% what was the first thing? Yes, that’s right. On the cover, 00:14:45.269 --> 00:14:45.279 align:start position:0% 00:14:45.279 --> 00:14:47.509 align:start position:0% write <00:14:45.442><c>down </c><00:14:45.605><c>things </c><00:14:45.768><c>like </c><00:14:45.931><c>the </c><00:14:46.094><c>product, </c><00:14:46.257><c>company </c><00:14:46.420><c>name, </c><00:14:46.583><c>or </c><00:14:46.746><c>business </c><00:14:46.909><c>name. </c><00:14:47.072><c>Next,</c> 00:14:47.509 --> 00:14:47.519 align:start position:0% write down things like the product, company name, or business name. Next, 00:14:47.519 --> 00:14:52.550 align:start position:0% write down things like the product, company name, or business name. Next, what <00:14:47.964><c>is </c><00:14:48.409><c>the </c><00:14:48.854><c>outline? </c><00:14:49.299><c>It’s </c><00:14:49.744><c>the </c><00:14:50.189><c>core </c><00:14:50.634><c>summary. </c><00:14:51.079><c>Right,</c> 00:14:52.550 --> 00:14:52.560 align:start position:0% what is the outline? It’s the core summary. Right, 00:14:52.560 --> 00:14:56.670 align:start position:0% what is the outline? It’s the core summary. Right, write <00:14:53.005><c>the </c><00:14:53.450><c>core </c><00:14:53.895><c>summary </c><00:14:54.340><c>at </c><00:14:54.785><c>the </c><00:14:55.230><c>top. </c><00:14:55.675><c>From</c> 00:14:56.670 --> 00:14:56.680 align:start position:0% write the core summary at the top. From 00:14:56.680 --> 00:15:00.829 align:start position:0% write the core summary at the top. From then <00:14:57.111><c>on, </c><00:14:57.542><c>it </c><00:14:57.973><c>says </c><00:14:58.404><c>[San], </c><00:14:58.835><c>[Go]. </c><00:14:59.266><c>This </c><00:14:59.697><c>is </c><00:15:00.128><c>what </c><00:15:00.559><c>is</c> 00:15:00.829 --> 00:15:00.839 align:start position:0% then on, it says [San], [Go]. This is what is 00:15:00.839 --> 00:15:04.670 align:start position:0% then on, it says [San], [Go]. This is what is missing. <00:15:01.407><c>The </c><00:15:01.975><c>founding </c><00:15:02.543><c>team, </c><00:15:03.111><c>business </c><00:15:03.679><c>goals,</c> 00:15:04.670 --> 00:15:04.680 align:start position:0% missing. The founding team, business goals, 00:15:04.680 --> 00:15:07.350 align:start position:0% missing. The founding team, business goals, market <00:15:05.099><c>outlook, </c><00:15:05.518><c>and </c><00:15:05.937><c>target </c><00:15:06.356><c>customers—all </c><00:15:06.775><c>of </c><00:15:07.194><c>these</c> 00:15:07.350 --> 00:15:07.360 align:start position:0% market outlook, and target customers—all of these 00:15:07.360 --> 00:15:08.670 align:start position:0% market outlook, and target customers—all of these go <00:15:07.610><c>here. </c><00:15:07.860><c>That </c><00:15:08.110><c>is </c><00:15:08.360><c>it.</c> 00:15:08.670 --> 00:15:08.680 align:start position:0% go here. That is it. 00:15:08.680 --> 00:15:11.790 align:start position:0% go here. That is it. In <00:15:09.045><c>the </c><00:15:09.410><c>second </c><00:15:09.775><c>outline, </c><00:15:10.140><c>things </c><00:15:10.505><c>like </c><00:15:10.870><c>market </c><00:15:11.235><c>outlook </c><00:15:11.600><c>go</c> 00:15:11.790 --> 00:15:11.800 align:start position:0% In the second outline, things like market outlook go 00:15:11.800 --> 00:15:15.910 align:start position:0% In the second outline, things like market outlook go in. <00:15:12.479><c>Ah, </c><00:15:13.158><c>regarding </c><00:15:13.837><c>the </c><00:15:14.516><c>outline, </c><00:15:15.195><c>I'll</c> 00:15:15.910 --> 00:15:20.990 align:start position:0% in. Ah, regarding the outline, I'll 00:15:20.990 --> 00:15:21.000 align:start position:0% 00:15:21.000 --> 00:15:24.910 align:start position:0% write <00:15:21.175><c>down </c><00:15:21.350><c>the </c><00:15:21.525><c>key </c><00:15:21.700><c>summary </c><00:15:21.875><c>here </c><00:15:22.050><c>for </c><00:15:22.225><c>you: </c><00:15:22.400><c>E-Cube </c><00:15:22.575><c>Head </c><00:15:22.750><c>and </c><00:15:22.925><c>the </c><00:15:23.100><c>founding </c><00:15:23.275><c>team.</c> 00:15:24.910 --> 00:15:24.920 align:start position:0% write down the key summary here for you: E-Cube Head and the founding team. 00:15:24.920 --> 00:15:27.949 align:start position:0% write down the key summary here for you: E-Cube Head and the founding team. Then, the startup, and 00:15:27.949 --> 00:15:27.959 align:start position:0% 00:15:27.959 --> 00:15:30.629 align:start position:0% then <00:15:28.619><c>the </c><00:15:29.279><c>business</c> 00:15:30.629 --> 00:15:30.639 align:start position:0% then the business 00:15:30.639 --> 00:15:34.110 align:start position:0% then the business objectives. <00:15:30.949><c>That's </c><00:15:31.259><c>it </c><00:15:31.569><c>up </c><00:15:31.879><c>to </c><00:15:32.189><c>here. </c><00:15:32.499><c>Next </c><00:15:32.809><c>is </c><00:15:33.119><c>the</c> 00:15:34.110 --> 00:15:39.790 align:start position:0% objectives. That's it up to here. Next is the 00:15:39.790 --> 00:15:39.800 align:start position:0% 00:15:39.800 --> 00:15:45.550 align:start position:0% market <00:15:40.530><c>outlook. </c><00:15:41.260><c>Then, </c><00:15:41.990><c>the </c><00:15:42.720><c>target</c> 00:15:45.550 --> 00:15:45.560 align:start position:0% 00:15:45.560 --> 00:15:48.350 align:start position:0% customers <00:15:46.346><c>go </c><00:15:47.132><c>in </c><00:15:47.918><c>here.</c> 00:15:48.350 --> 00:15:48.360 align:start position:0% customers go in here. 00:15:48.360 --> 00:15:52.829 align:start position:0% customers go in here. Next, <00:15:49.059><c>the </c><00:15:49.758><c>product</c> 00:15:52.829 --> 00:15:52.839 align:start position:0% 00:15:52.839 --> 00:15:54.910 align:start position:0% description, <00:15:53.839><c>product</c> 00:15:54.910 --> 00:15:54.920 align:start position:0% description, product 00:15:54.920 --> 00:15:57.509 align:start position:0% description, product photos, <00:15:55.420><c>and </c><00:15:55.920><c>product</c> 00:15:57.509 --> 00:15:57.519 align:start position:0% photos, and product 00:15:57.519 --> 00:16:00.990 align:start position:0% photos, and product value <00:15:57.953><c>need </c><00:15:58.387><c>to </c><00:15:58.821><c>be </c><00:15:59.255><c>entered </c><00:15:59.689><c>separately. </c><00:16:00.123><c>Then, </c><00:16:00.557><c>the</c> 00:16:00.990 --> 00:16:01.000 align:start position:0% value need to be entered separately. Then, the 00:16:01.000 --> 00:16:02.910 align:start position:0% value need to be entered separately. Then, the target <00:16:01.260><c>customers </c><00:16:01.520><c>appear </c><00:16:01.780><c>again. </c><00:16:02.040><c>Here, </c><00:16:02.300><c>the </c><00:16:02.560><c>target</c> 00:16:02.910 --> 00:16:02.920 align:start position:0% target customers appear again. Here, the target 00:16:02.920 --> 00:16:05.749 align:start position:0% target customers appear again. Here, the target customers <00:16:03.693><c>and </c><00:16:04.466><c>competitors </c><00:16:05.239><c>are</c> 00:16:05.749 --> 00:16:05.759 align:start position:0% customers and competitors are 00:16:05.759 --> 00:16:09.629 align:start position:0% customers and competitors are listed <00:16:06.199><c>again. </c><00:16:06.639><c>Target</c> 00:16:09.629 --> 00:16:09.639 align:start position:0% 00:16:09.639 --> 00:16:13.389 align:start position:0% customers, <00:16:09.999><c>then </c><00:16:10.359><c>the </c><00:16:10.719><c>target </c><00:16:11.079><c>customers </c><00:16:11.439><c>and </c><00:16:11.799><c>the</c> 00:16:13.389 --> 00:16:13.399 align:start position:0% customers, then the target customers and the 00:16:13.399 --> 00:16:19.829 align:start position:0% customers, then the target customers and the market. <00:16:14.199><c>Then, </c><00:16:14.999><c>competitive</c> 00:16:19.829 --> 00:16:19.839 align:start position:0% 00:16:19.839 --> 00:16:25.470 align:start position:0% analysis—competitive <00:16:20.772><c>analysis </c><00:16:21.705><c>and </c><00:16:22.638><c>product</c> 00:16:25.470 --> 00:16:25.480 align:start position:0% 00:16:25.480 --> 00:16:27.910 align:start position:0% comparison—you <00:16:25.794><c>understand, </c><00:16:26.108><c>right? </c><00:16:26.422><c>Those </c><00:16:26.736><c>need </c><00:16:27.050><c>to </c><00:16:27.364><c>be </c><00:16:27.678><c>included.</c> 00:16:27.910 --> 00:16:27.920 align:start position:0% comparison—you understand, right? Those need to be included. 00:16:27.920 --> 00:16:33.470 align:start position:0% comparison—you understand, right? Those need to be included. Next <00:16:28.330><c>is </c><00:16:28.740><c>the </c><00:16:29.150><c>marketing </c><00:16:29.560><c>strategy</c> 00:16:33.470 --> 00:16:33.480 align:start position:0% 00:16:33.480 --> 00:16:37.110 align:start position:0% objectives, <00:16:33.986><c>distribution </c><00:16:34.492><c>strategy, </c><00:16:34.998><c>and</c> 00:16:37.110 --> 00:16:37.120 align:start position:0% objectives, distribution strategy, and 00:16:37.120 --> 00:16:42.269 align:start position:0% objectives, distribution strategy, and media <00:16:37.813><c>strategy. </c><00:16:38.506><c>Ah, </c><00:16:39.199><c>they </c><00:16:39.892><c>are </c><00:16:40.585><c>separate. </c><00:16:41.278><c>Okay,</c> 00:16:42.269 --> 00:16:42.279 align:start position:0% media strategy. Ah, they are separate. Okay, 00:16:42.279 --> 00:16:45.069 align:start position:0% media strategy. Ah, they are separate. Okay, these <00:16:42.627><c>need </c><00:16:42.975><c>to </c><00:16:43.323><c>be </c><00:16:43.671><c>included. </c><00:16:44.019><c>Then, </c><00:16:44.367><c>the </c><00:16:44.715><c>distribution</c> 00:16:45.069 --> 00:16:45.079 align:start position:0% these need to be included. Then, the distribution 00:16:45.079 --> 00:16:48.710 align:start position:0% these need to be included. Then, the distribution strategy <00:16:45.247><c>needs </c><00:16:45.415><c>to </c><00:16:45.583><c>be </c><00:16:45.751><c>listed </c><00:16:45.919><c>separately.</c> 00:16:48.710 --> 00:16:51.389 align:start position:0% 00:16:51.389 --> 00:16:51.399 align:start position:0% 00:16:51.399 --> 00:16:54.430 align:start position:0% After <00:16:51.724><c>the </c><00:16:52.049><c>media </c><00:16:52.374><c>strategy </c><00:16:52.699><c>is </c><00:16:53.024><c>finished, </c><00:16:53.349><c>it </c><00:16:53.674><c>would </c><00:16:53.999><c>be</c> 00:16:54.430 --> 00:16:54.440 align:start position:0% After the media strategy is finished, it would be 00:16:54.440 --> 00:16:56.230 align:start position:0% After the media strategy is finished, it would be good <00:16:54.591><c>to </c><00:16:54.742><c>include </c><00:16:54.893><c>the </c><00:16:55.044><c>development </c><00:16:55.195><c>schedule. </c><00:16:55.346><c>Ah, </c><00:16:55.497><c>the </c><00:16:55.648><c>schedule </c><00:16:55.799><c>is </c><00:16:55.950><c>separate.</c> 00:16:56.230 --> 00:16:56.240 align:start position:0% good to include the development schedule. Ah, the schedule is separate. 00:16:56.240 --> 00:16:59.269 align:start position:0% good to include the development schedule. Ah, the schedule is separate. Oh, <00:16:56.570><c>costs </c><00:16:56.900><c>are </c><00:16:57.230><c>separate </c><00:16:57.560><c>too. </c><00:16:57.890><c>It </c><00:16:58.220><c>has </c><00:16:58.550><c>moved </c><00:16:58.880><c>up</c> 00:16:59.269 --> 00:16:59.279 align:start position:0% Oh, costs are separate too. It has moved up 00:16:59.279 --> 00:17:02.389 align:start position:0% Oh, costs are separate too. It has moved up again <00:16:59.652><c>below. </c><00:17:00.025><c>Costs, </c><00:17:00.398><c>then </c><00:17:00.771><c>the </c><00:17:01.144><c>schedule, </c><00:17:01.517><c>then</c> 00:17:02.389 --> 00:17:02.399 align:start position:0% again below. Costs, then the schedule, then 00:17:02.399 --> 00:17:05.829 align:start position:0% again below. Costs, then the schedule, then management, <00:17:02.636><c>finances, </c><00:17:02.873><c>and </c><00:17:03.110><c>then </c><00:17:03.347><c>the </c><00:17:03.584><c>summary. </c><00:17:03.821><c>It </c><00:17:04.058><c>is </c><00:17:04.295><c>structured </c><00:17:04.532><c>like </c><00:17:04.769><c>this. </c><00:17:05.006><c>You </c><00:17:05.243><c>need </c><00:17:05.480><c>to</c> 00:17:05.829 --> 00:17:08.069 align:start position:0% management, finances, and then the summary. It is structured like this. You need to 00:17:08.069 --> 00:17:08.079 align:start position:0% 00:17:08.079 --> 00:17:09.549 align:start position:0% put <00:17:08.199><c>the </c><00:17:08.319><c>cash </c><00:17:08.439><c>flow </c><00:17:08.559><c>statement </c><00:17:08.679><c>and </c><00:17:08.799><c>things </c><00:17:08.919><c>like </c><00:17:09.039><c>that </c><00:17:09.159><c>here.</c> 00:17:09.549 --> 00:17:09.559 align:start position:0% put the cash flow statement and things like that here. 00:17:09.559 --> 00:17:12.189 align:start position:0% put the cash flow statement and things like that here. Finally, <00:17:09.913><c>it </c><00:17:10.267><c>means </c><00:17:10.621><c>you </c><00:17:10.975><c>should </c><00:17:11.329><c>summarize </c><00:17:11.683><c>at </c><00:17:12.037><c>148.</c> 00:17:12.189 --> 00:17:12.199 align:start position:0% Finally, it means you should summarize at 148. 00:17:12.199 --> 00:17:14.590 align:start position:0% Finally, it means you should summarize at 148. So, <00:17:13.480><c>anyway,</c> 00:17:14.590 --> 00:17:14.600 align:start position:0% So, anyway, 00:17:14.600 --> 00:17:17.429 align:start position:0% So, anyway, everyone, <00:17:14.875><c>if </c><00:17:15.150><c>you </c><00:17:15.425><c>just </c><00:17:15.700><c>have </c><00:17:15.975><c>the </c><00:17:16.250><c>framework... </c><00:17:16.525><c>this </c><00:17:16.800><c>framework... </c><00:17:17.075><c>I</c> 00:17:17.429 --> 00:17:19.870 align:start position:0% everyone, if you just have the framework... this framework... I 00:17:19.870 --> 00:17:21.909 align:start position:0% 00:17:21.909 --> 00:17:21.919 align:start position:0% 00:17:21.919 --> 00:17:23.789 align:start position:0% believe <00:17:22.007><c>that </c><00:17:22.095><c>having </c><00:17:22.183><c>this </c><00:17:22.271><c>will </c><00:17:22.359><c>be </c><00:17:22.447><c>sufficient </c><00:17:22.535><c>for </c><00:17:22.623><c>you </c><00:17:22.711><c>to </c><00:17:22.799><c>create </c><00:17:22.887><c>a </c><00:17:22.975><c>business </c><00:17:23.063><c>plan. </c><00:17:23.151><c>In </c><00:17:23.239><c>particular, </c><00:17:23.327><c>since </c><00:17:23.415><c>these </c><00:17:23.503><c>business</c> 00:17:23.789 --> 00:17:23.799 align:start position:0% believe that having this will be sufficient for you to create a business plan. In particular, since these business 00:17:23.799 --> 00:17:26.189 align:start position:0% believe that having this will be sufficient for you to create a business plan. In particular, since these business plan <00:17:24.165><c>frameworks </c><00:17:24.531><c>are </c><00:17:24.897><c>provided, </c><00:17:25.263><c>you </c><00:17:25.629><c>can </c><00:17:25.995><c>simply</c> 00:17:26.189 --> 00:17:28.470 align:start position:0% plan frameworks are provided, you can simply 00:17:28.470 --> 00:17:28.480 align:start position:0% 00:17:28.480 --> 00:17:30.990 align:start position:0% change <00:17:28.800><c>the </c><00:17:29.120><c>color </c><00:17:29.440><c>or </c><00:17:29.760><c>format </c><00:17:30.080><c>slightly </c><00:17:30.400><c>to</c> 00:17:30.990 --> 00:17:31.000 align:start position:0% change the color or format slightly to 00:17:31.000 --> 00:17:34.470 align:start position:0% change the color or format slightly to create <00:17:31.110><c>your </c><00:17:31.220><c>own </c><00:17:31.330><c>plan. </c><00:17:31.440><c>I </c><00:17:31.550><c>think </c><00:17:31.660><c>this </c><00:17:31.770><c>will </c><00:17:31.880><c>serve </c><00:17:31.990><c>as </c><00:17:32.100><c>a </c><00:17:32.210><c>valuable </c><00:17:32.320><c>resource </c><00:17:32.430><c>and </c><00:17:32.540><c>preparation </c><00:17:32.650><c>for </c><00:17:32.760><c>your </c><00:17:32.870><c>work. </c><00:17:32.980><c>Yes, </c><00:17:33.090><c>that </c><00:17:33.200><c>is </c><00:17:33.310><c>my </c><00:17:33.420><c>opinion. </c><00:17:33.530><c>Now, </c><00:17:33.640><c>let's </c><00:17:33.750><c>move </c><00:17:33.860><c>on </c><00:17:33.970><c>to </c><00:17:34.080><c>additional </c><00:17:34.190><c>matters.</c> 00:17:34.470 --> 00:17:37.510 align:start position:0% create your own plan. I think this will serve as a valuable resource and preparation for your work. Yes, that is my opinion. Now, let's move on to additional matters. 00:17:37.510 --> 00:17:40.350 align:start position:0% 00:17:40.350 --> 00:17:42.590 align:start position:0% 00:17:42.590 --> 00:17:42.600 align:start position:0% 00:17:42.600 --> 00:17:46.310 align:start position:0% Here <00:17:42.720><c>is </c><00:17:42.840><c>the </c><00:17:42.960><c>third </c><00:17:43.080><c>additional </c><00:17:43.200><c>item: </c><00:17:43.320><c>the</c> 00:17:46.310 --> 00:17:48.549 align:start position:0% 00:17:48.549 --> 00:17:48.559 align:start position:0% 00:17:48.559 --> 00:17:52.470 align:start position:0% product <00:17:48.835><c>development </c><00:17:49.111><c>scoring </c><00:17:49.387><c>sheet. </c><00:17:49.663><c>Simply </c><00:17:49.939><c>put, </c><00:17:50.215><c>this </c><00:17:50.491><c>is </c><00:17:50.767><c>to </c><00:17:51.043><c>assess </c><00:17:51.319><c>whether </c><00:17:51.595><c>this</c> 00:17:52.470 --> 00:17:54.630 align:start position:0% product development scoring sheet. Simply put, this is to assess whether this 00:17:54.630 --> 00:17:54.640 align:start position:0% 00:17:54.640 --> 00:17:57.549 align:start position:0% product <00:17:55.026><c>actually </c><00:17:55.412><c>has </c><00:17:55.798><c>sales </c><00:17:56.184><c>potential, </c><00:17:56.570><c>assigning </c><00:17:56.956><c>a</c> 00:17:57.549 --> 00:17:57.559 align:start position:0% product actually has sales potential, assigning a 00:17:57.559 --> 00:18:00.710 align:start position:0% product actually has sales potential, assigning a score <00:17:58.319><c>to </c><00:17:59.079><c>it. </c><00:17:59.839><c>For</c> 00:18:00.710 --> 00:18:00.720 align:start position:0% score to it. For 00:18:00.720 --> 00:18:11.870 align:start position:0% score to it. For example, <00:18:01.579><c>let's </c><00:18:02.438><c>take </c><00:18:03.297><c>a </c><00:18:04.156><c>look.</c> 00:18:11.870 --> 00:18:11.880 align:start position:0% 00:18:11.880 --> 00:18:16.350 align:start position:0% Okay. <00:18:13.160><c>First, </c><00:18:14.440><c>regarding </c><00:18:15.720><c>the</c> 00:18:16.350 --> 00:18:16.360 align:start position:0% Okay. First, regarding the 00:18:16.360 --> 00:18:18.470 align:start position:0% Okay. First, regarding the question <00:18:17.160><c>about </c><00:18:17.960><c>whether</c> 00:18:18.470 --> 00:18:18.480 align:start position:0% question about whether 00:18:18.480 --> 00:18:21.870 align:start position:0% question about whether you 00:18:21.870 --> 00:18:21.880 align:start position:0% you 00:18:21.880 --> 00:18:24.669 align:start position:0% you can <00:18:22.007><c>express </c><00:18:22.134><c>the </c><00:18:22.261><c>product </c><00:18:22.388><c>in </c><00:18:22.515><c>one </c><00:18:22.642><c>sentence, </c><00:18:22.769><c>that </c><00:18:22.896><c>is </c><00:18:23.023><c>a </c><00:18:23.150><c>point.</c> 00:18:24.669 --> 00:18:24.679 align:start position:0% can express the product in one sentence, that is a point. 00:18:24.679 --> 00:18:29.029 align:start position:0% can express the product in one sentence, that is a point. Also, <00:18:24.992><c>regarding </c><00:18:25.305><c>the </c><00:18:25.618><c>question </c><00:18:25.931><c>about </c><00:18:26.244><c>being </c><00:18:26.557><c>able </c><00:18:26.870><c>to </c><00:18:27.183><c>explain </c><00:18:27.496><c>the </c><00:18:27.809><c>target </c><00:18:28.122><c>audience, </c><00:18:28.435><c>if </c><00:18:28.748><c>you</c> 00:18:29.029 --> 00:18:29.039 align:start position:0% Also, regarding the question about being able to explain the target audience, if you 00:18:29.039 --> 00:18:30.870 align:start position:0% Also, regarding the question about being able to explain the target audience, if you cannot <00:18:29.572><c>do </c><00:18:30.105><c>that, </c><00:18:30.638><c>then</c> 00:18:30.870 --> 00:18:30.880 align:start position:0% cannot do that, then 00:18:30.880 --> 00:18:33.390 align:start position:0% cannot do that, then what <00:18:31.233><c>happens? </c><00:18:31.586><c>You </c><00:18:31.939><c>just </c><00:18:32.292><c>need </c><00:18:32.645><c>to </c><00:18:32.998><c>prepare</c> 00:18:33.390 --> 00:18:33.400 align:start position:0% what happens? You just need to prepare 00:18:33.400 --> 00:18:36.430 align:start position:0% what happens? You just need to prepare more <00:18:33.793><c>for </c><00:18:34.186><c>that. </c><00:18:34.579><c>Do </c><00:18:34.972><c>you </c><00:18:35.365><c>understand? </c><00:18:35.758><c>Yes.</c> 00:18:36.430 --> 00:18:36.440 align:start position:0% more for that. Do you understand? Yes. 00:18:36.440 --> 00:18:38.789 align:start position:0% more for that. Do you understand? Yes. Regarding <00:18:36.582><c>the </c><00:18:36.724><c>explanation </c><00:18:36.866><c>of </c><00:18:37.008><c>the </c><00:18:37.150><c>goal </c><00:18:37.292><c>and </c><00:18:37.434><c>the </c><00:18:37.576><c>ability </c><00:18:37.718><c>to </c><00:18:37.860><c>explain </c><00:18:38.002><c>the </c><00:18:38.144><c>target </c><00:18:38.286><c>audience, </c><00:18:38.428><c>well,</c> 00:18:38.789 --> 00:18:38.799 align:start position:0% Regarding the explanation of the goal and the ability to explain the target audience, well, 00:18:38.799 --> 00:18:41.950 align:start position:0% Regarding the explanation of the goal and the ability to explain the target audience, well, I 00:18:41.950 --> 00:18:41.960 align:start position:0% I 00:18:41.960 --> 00:18:43.909 align:start position:0% I know <00:18:42.064><c>exactly </c><00:18:42.168><c>who </c><00:18:42.272><c>the </c><00:18:42.376><c>target </c><00:18:42.480><c>audience </c><00:18:42.584><c>is, </c><00:18:42.688><c>but </c><00:18:42.792><c>I </c><00:18:42.896><c>don't </c><00:18:43.000><c>know </c><00:18:43.104><c>the </c><00:18:43.208><c>size </c><00:18:43.312><c>of </c><00:18:43.416><c>the </c><00:18:43.520><c>group.</c> 00:18:43.909 --> 00:18:43.919 align:start position:0% know exactly who the target audience is, but I don't know the size of the group. 00:18:43.919 --> 00:18:47.270 align:start position:0% know exactly who the target audience is, but I don't know the size of the group. Then, <00:18:44.162><c>let's </c><00:18:44.405><c>move </c><00:18:44.648><c>on </c><00:18:44.891><c>to </c><00:18:45.134><c>the </c><00:18:45.377><c>next </c><00:18:45.620><c>question: </c><00:18:45.863><c>the </c><00:18:46.106><c>customer's </c><00:18:46.349><c>usage </c><00:18:46.592><c>environment</c> 00:18:47.270 --> 00:18:47.280 align:start position:0% Then, let's move on to the next question: the customer's usage environment 00:18:47.280 --> 00:18:49.789 align:start position:0% Then, let's move on to the next question: the customer's usage environment or <00:18:47.986><c>prerequisites </c><00:18:48.692><c>for </c><00:18:49.398><c>use.</c> 00:18:49.789 --> 00:18:49.799 align:start position:0% or prerequisites for use. 00:18:49.799 --> 00:18:51.270 align:start position:0% or prerequisites for use. What <00:18:49.926><c>is </c><00:18:50.053><c>this? </c><00:18:50.180><c>It </c><00:18:50.307><c>means </c><00:18:50.434><c>you </c><00:18:50.561><c>understand </c><00:18:50.688><c>consumer </c><00:18:50.815><c>behavior. </c><00:18:50.942><c>In </c><00:18:51.069><c>other </c><00:18:51.196><c>words,</c> 00:18:51.270 --> 00:18:53.110 align:start position:0% What is this? It means you understand consumer behavior. In other words, 00:18:53.110 --> 00:18:53.120 align:start position:0% 00:18:53.120 --> 00:18:55.710 align:start position:0% what <00:18:53.313><c>do </c><00:18:53.506><c>they </c><00:18:53.699><c>usually </c><00:18:53.892><c>do </c><00:18:54.085><c>before </c><00:18:54.278><c>purchasing </c><00:18:54.471><c>my </c><00:18:54.664><c>product? </c><00:18:54.857><c>Yes. </c><00:18:55.050><c>What </c><00:18:55.243><c>are </c><00:18:55.436><c>the</c> 00:18:55.710 --> 00:18:55.720 align:start position:0% what do they usually do before purchasing my product? Yes. What are the 00:18:55.720 --> 00:18:58.070 align:start position:0% what do they usually do before purchasing my product? Yes. What are the prerequisites? <00:18:55.852><c>This </c><00:18:55.984><c>is </c><00:18:56.116><c>completely </c><00:18:56.248><c>my </c><00:18:56.380><c>You </c><00:18:56.512><c>get </c><00:18:56.644><c>a </c><00:18:56.776><c>zero </c><00:18:56.908><c>if </c><00:18:57.040><c>you </c><00:18:57.172><c>didn't </c><00:18:57.304><c>think </c><00:18:57.436><c>of </c><00:18:57.568><c>it. </c><00:18:57.700><c>You </c><00:18:57.832><c>get</c> 00:18:58.070 --> 00:18:58.080 align:start position:0% prerequisites? This is completely my You get a zero if you didn't think of it. You get 00:18:58.080 --> 00:18:59.710 align:start position:0% prerequisites? This is completely my You get a zero if you didn't think of it. You get 00:18:59.710 --> 00:18:59.720 align:start position:0% 00:18:59.720 --> 00:19:02.590 align:start position:0% points <00:19:00.060><c>if </c><00:19:00.400><c>the </c><00:19:00.740><c>design </c><00:19:01.080><c>or </c><00:19:01.420><c>development </c><00:19:01.760><c>objective </c><00:19:02.100><c>can </c><00:19:02.440><c>be</c> 00:19:02.590 --> 00:19:02.600 align:start position:0% points if the design or development objective can be 00:19:02.600 --> 00:19:05.510 align:start position:0% points if the design or development objective can be strongly <00:19:02.844><c>summarized </c><00:19:03.088><c>in </c><00:19:03.332><c>a </c><00:19:03.576><c>single </c><00:19:03.820><c>document. </c><00:19:04.064><c>You </c><00:19:04.308><c>get </c><00:19:04.552><c>points </c><00:19:04.796><c>if</c> 00:19:05.510 --> 00:19:05.520 align:start position:0% strongly summarized in a single document. You get points if 00:19:05.520 --> 00:19:09.310 align:start position:0% strongly summarized in a single document. You get points if the <00:19:05.702><c>design </c><00:19:05.884><c>is </c><00:19:06.066><c>already </c><00:19:06.248><c>done </c><00:19:06.430><c>or </c><00:19:06.612><c>there </c><00:19:06.794><c>are </c><00:19:06.976><c>drawings. </c><00:19:07.158><c>You </c><00:19:07.340><c>get </c><00:19:07.522><c>points </c><00:19:07.704><c>if </c><00:19:07.886><c>there </c><00:19:08.068><c>are</c> 00:19:09.310 --> 00:19:09.320 align:start position:0% the design is already done or there are drawings. You get points if there are 00:19:09.320 --> 00:19:12.510 align:start position:0% the design is already done or there are drawings. You get points if there are photos <00:19:09.714><c>of </c><00:19:10.108><c>the </c><00:19:10.502><c>product </c><00:19:10.896><c>or </c><00:19:11.290><c>drawings </c><00:19:11.684><c>and </c><00:19:12.078><c>diagrams</c> 00:19:12.510 --> 00:19:12.520 align:start position:0% photos of the product or drawings and diagrams 00:19:12.520 --> 00:19:14.789 align:start position:0% photos of the product or drawings and diagrams explaining <00:19:12.676><c>how </c><00:19:12.832><c>it </c><00:19:12.988><c>works. </c><00:19:13.144><c>The </c><00:19:13.300><c>question </c><00:19:13.456><c>is, </c><00:19:13.612><c>did </c><00:19:13.768><c>you </c><00:19:13.924><c>create </c><00:19:14.080><c>it? </c><00:19:14.236><c>If</c> 00:19:14.789 --> 00:19:14.799 align:start position:0% explaining how it works. The question is, did you create it? If 00:19:14.799 --> 00:19:18.230 align:start position:0% explaining how it works. The question is, did you create it? If not, <00:19:15.599><c>it's </c><00:19:16.399><c>zero. </c><00:19:17.199><c>If </c><00:19:17.999><c>you've</c> 00:19:18.230 --> 00:19:18.240 align:start position:0% not, it's zero. If you've 00:19:18.240 --> 00:19:20.510 align:start position:0% not, it's zero. If you've made <00:19:18.335><c>about </c><00:19:18.430><c>half </c><00:19:18.525><c>of </c><00:19:18.620><c>it, </c><00:19:18.715><c>it's </c><00:19:18.810><c>5 </c><00:19:18.905><c>points. </c><00:19:19.000><c>If </c><00:19:19.095><c>you've </c><00:19:19.190><c>made </c><00:19:19.285><c>it </c><00:19:19.380><c>completely, </c><00:19:19.475><c>it's </c><00:19:19.570><c>10 </c><00:19:19.665><c>points. </c><00:19:19.760><c>Yes, </c><00:19:19.855><c>if </c><00:19:19.950><c>you</c> 00:19:20.510 --> 00:19:23.750 align:start position:0% made about half of it, it's 5 points. If you've made it completely, it's 10 points. Yes, if you 00:19:23.750 --> 00:19:23.760 align:start position:0% 00:19:23.760 --> 00:19:26.110 align:start position:0% can <00:19:23.968><c>explain </c><00:19:24.176><c>the </c><00:19:24.384><c>information </c><00:19:24.592><c>by </c><00:19:24.800><c>comparing </c><00:19:25.008><c>it </c><00:19:25.216><c>with </c><00:19:25.424><c>competitor </c><00:19:25.632><c>products, </c><00:19:25.840><c>that's</c> 00:19:26.110 --> 00:19:26.120 align:start position:0% can explain the information by comparing it with competitor products, that's 00:19:26.120 --> 00:19:28.070 align:start position:0% can explain the information by comparing it with competitor products, that's 5 <00:19:26.249><c>points. </c><00:19:26.378><c>So, </c><00:19:26.507><c>I'm </c><00:19:26.636><c>telling </c><00:19:26.765><c>you </c><00:19:26.894><c>to </c><00:19:27.023><c>write </c><00:19:27.152><c>it </c><00:19:27.281><c>all </c><00:19:27.410><c>down </c><00:19:27.539><c>like </c><00:19:27.668><c>this. </c><00:19:27.797><c>Is</c> 00:19:28.070 --> 00:19:29.789 align:start position:0% 5 points. So, I'm telling you to write it all down like this. Is 00:19:29.789 --> 00:19:29.799 align:start position:0% 00:19:29.799 --> 00:19:32.350 align:start position:0% the <00:19:29.921><c>developer </c><00:19:30.043><c>or </c><00:19:30.165><c>the </c><00:19:30.287><c>startup </c><00:19:30.409><c>team </c><00:19:30.531><c>an </c><00:19:30.653><c>expert </c><00:19:30.775><c>on </c><00:19:30.897><c>the </c><00:19:31.019><c>relevant </c><00:19:31.141><c>product? </c><00:19:31.263><c>If </c><00:19:31.385><c>not, </c><00:19:31.507><c>that's </c><00:19:31.629><c>a </c><00:19:31.751><c>zero.</c> 00:19:32.350 --> 00:19:34.990 align:start position:0% the developer or the startup team an expert on the relevant product? If not, that's a zero. 00:19:34.990 --> 00:19:35.000 align:start position:0% 00:19:35.000 --> 00:19:37.710 align:start position:0% Next, <00:19:35.126><c>can </c><00:19:35.252><c>you </c><00:19:35.378><c>classify </c><00:19:35.504><c>and </c><00:19:35.630><c>record </c><00:19:35.756><c>at </c><00:19:35.882><c>least </c><00:19:36.008><c>10 </c><00:19:36.134><c>important </c><00:19:36.260><c>items </c><00:19:36.386><c>related </c><00:19:36.512><c>to </c><00:19:36.638><c>the </c><00:19:36.764><c>business </c><00:19:36.890><c>schedule? </c><00:19:37.016><c>If </c><00:19:37.142><c>you </c><00:19:37.268><c>can, </c><00:19:37.394><c>it's</c> 00:19:37.710 --> 00:19:39.830 align:start position:0% Next, can you classify and record at least 10 important items related to the business schedule? If you can, it's 00:19:39.830 --> 00:19:39.840 align:start position:0% 00:19:39.840 --> 00:19:42.510 align:start position:0% 10 <00:19:40.960><c>points. </c><00:19:42.080><c>If</c> 00:19:42.510 --> 00:19:42.520 align:start position:0% 10 points. If 00:19:42.520 --> 00:19:45.549 align:start position:0% 10 points. If not, <00:19:42.744><c>it's </c><00:19:42.968><c>zero. </c><00:19:43.192><c>Yes. </c><00:19:43.416><c>But </c><00:19:43.640><c>the </c><00:19:43.864><c>important </c><00:19:44.088><c>thing </c><00:19:44.312><c>is </c><00:19:44.536><c>that </c><00:19:44.760><c>the</c> 00:19:45.549 --> 00:19:45.559 align:start position:0% not, it's zero. Yes. But the important thing is that the 00:19:45.559 --> 00:19:48.390 align:start position:0% not, it's zero. Yes. But the important thing is that the conclusion <00:19:45.795><c>of </c><00:19:46.031><c>all </c><00:19:46.267><c>this </c><00:19:46.503><c>content </c><00:19:46.739><c>is </c><00:19:46.975><c>this: </c><00:19:47.211><c>if </c><00:19:47.447><c>you </c><00:19:47.683><c>wrote </c><00:19:47.919><c>a</c> 00:19:48.390 --> 00:19:48.400 align:start position:0% conclusion of all this content is this: if you wrote a 00:19:48.400 --> 00:19:52.430 align:start position:0% conclusion of all this content is this: if you wrote a zero <00:19:50.080><c>for </c><00:19:51.760><c>this,</c> 00:19:52.430 --> 00:19:52.440 align:start position:0% zero for this, 00:19:52.440 --> 00:19:54.270 align:start position:0% zero for this, what <00:19:52.640><c>should </c><00:19:52.840><c>you </c><00:19:53.040><c>do? </c><00:19:53.240><c>I'm </c><00:19:53.440><c>telling </c><00:19:53.640><c>you </c><00:19:53.840><c>to</c> 00:19:54.270 --> 00:19:54.280 align:start position:0% what should you do? I'm telling you to 00:19:54.280 --> 00:19:56.510 align:start position:0% what should you do? I'm telling you to check <00:19:54.443><c>what </c><00:19:54.606><c>the </c><00:19:54.769><c>prerequisites </c><00:19:54.932><c>are </c><00:19:55.095><c>and </c><00:19:55.258><c>prepare </c><00:19:55.421><c>it </c><00:19:55.584><c>again. </c><00:19:55.747><c>Hmm, </c><00:19:55.910><c>do </c><00:19:56.073><c>you </c><00:19:56.236><c>understand?</c> 00:19:56.510 --> 00:19:58.909 align:start position:0% check what the prerequisites are and prepare it again. Hmm, do you understand? 00:19:58.909 --> 00:19:58.919 align:start position:0% 00:19:58.919 --> 00:20:03.310 align:start position:0% So, <00:19:59.230><c>record </c><00:19:59.541><c>and </c><00:19:59.852><c>grade </c><00:20:00.163><c>each </c><00:20:00.474><c>item </c><00:20:00.785><c>on </c><00:20:01.096><c>this </c><00:20:01.407><c>product </c><00:20:01.718><c>development</c> 00:20:03.310 --> 00:20:03.320 align:start position:0% So, record and grade each item on this product development 00:20:03.320 --> 00:20:06.190 align:start position:0% So, record and grade each item on this product development scoring 00:20:06.190 --> 00:20:06.200 align:start position:0% scoring 00:20:06.200 --> 00:20:09.830 align:start position:0% scoring sheet. 00:20:09.830 --> 00:20:12.909 align:start position:0% sheet. 00:20:12.909 --> 00:20:12.919 align:start position:0% 00:20:12.919 --> 00:20:17.669 align:start position:0% If <00:20:13.530><c>you </c><00:20:14.141><c>get </c><00:20:14.752><c>a </c><00:20:15.363><c>low </c><00:20:15.974><c>score </c><00:20:16.585><c>of </c><00:20:17.196><c>5.2—or</c> 00:20:17.669 --> 00:20:17.679 align:start position:0% If you get a low score of 5.2—or 00:20:17.679 --> 00:20:21.630 align:start position:0% If you get a low score of 5.2—or lower <00:20:18.139><c>than </c><00:20:18.599><c>what </c><00:20:19.059><c>you </c><00:20:19.519><c>think—you </c><00:20:19.979><c>need </c><00:20:20.439><c>to</c> 00:20:21.630 --> 00:20:21.640 align:start position:0% lower than what you think—you need to 00:20:21.640 --> 00:20:24.789 align:start position:0% lower than what you think—you need to prepare <00:20:21.990><c>the </c><00:20:22.340><c>relevant </c><00:20:22.690><c>content. </c><00:20:23.040><c>It </c><00:20:23.390><c>means </c><00:20:23.740><c>you </c><00:20:24.090><c>need </c><00:20:24.440><c>to</c> 00:20:24.789 --> 00:20:24.799 align:start position:0% prepare the relevant content. It means you need to 00:20:24.799 --> 00:20:27.630 align:start position:0% prepare the relevant content. It means you need to prepare <00:20:24.916><c>more </c><00:20:25.033><c>on </c><00:20:25.150><c>that </c><00:20:25.267><c>specific </c><00:20:25.384><c>topic. </c><00:20:25.501><c>Next, </c><00:20:25.618><c>if </c><00:20:25.735><c>you </c><00:20:25.852><c>get </c><00:20:25.969><c>a </c><00:20:26.086><c>score </c><00:20:26.203><c>above </c><00:20:26.320><c>a </c><00:20:26.437><c>certain </c><00:20:26.554><c>threshold, </c><00:20:26.671><c>or </c><00:20:26.788><c>an</c> 00:20:27.630 --> 00:20:31.789 align:start position:0% prepare more on that specific topic. Next, if you get a score above a certain threshold, or an 00:20:31.789 --> 00:20:31.799 align:start position:0% 00:20:31.799 --> 00:20:35.909 align:start position:0% average <00:20:31.982><c>of </c><00:20:32.165><c>70 </c><00:20:32.348><c>points </c><00:20:32.531><c>or </c><00:20:32.714><c>higher, </c><00:20:32.897><c>you </c><00:20:33.080><c>get </c><00:20:33.263><c>70 </c><00:20:33.446><c>points. </c><00:20:33.629><c>It </c><00:20:33.812><c>means </c><00:20:33.995><c>that </c><00:20:34.178><c>if </c><00:20:34.361><c>it </c><00:20:34.544><c>is </c><00:20:34.727><c>above </c><00:20:34.910><c>that </c><00:20:35.093><c>level, </c><00:20:35.276><c>you</c> 00:20:35.909 --> 00:20:39.270 align:start position:0% average of 70 points or higher, you get 70 points. It means that if it is above that level, you 00:20:39.270 --> 00:20:39.280 align:start position:0% 00:20:39.280 --> 00:20:42.470 align:start position:0% can <00:20:39.564><c>develop </c><00:20:39.848><c>the </c><00:20:40.132><c>product. </c><00:20:40.416><c>Ah, </c><00:20:40.700><c>80 </c><00:20:40.984><c>points </c><00:20:41.268><c>or </c><00:20:41.552><c>higher—yes, </c><00:20:41.836><c>you</c> 00:20:42.470 --> 00:20:42.480 align:start position:0% can develop the product. Ah, 80 points or higher—yes, you 00:20:42.480 --> 00:20:45.510 align:start position:0% can develop the product. Ah, 80 points or higher—yes, you can <00:20:42.745><c>develop </c><00:20:43.010><c>it. </c><00:20:43.275><c>89 </c><00:20:43.540><c>out </c><00:20:43.805><c>of </c><00:20:44.070><c>80 </c><00:20:44.335><c>means </c><00:20:44.600><c>it </c><00:20:44.865><c>is </c><00:20:45.130><c>at </c><00:20:45.395><c>that</c> 00:20:45.510 --> 00:20:45.520 align:start position:0% can develop it. 89 out of 80 means it is at that 00:20:45.520 --> 00:20:47.750 align:start position:0% can develop it. 89 out of 80 means it is at that level, <00:20:45.706><c>so </c><00:20:45.892><c>you </c><00:20:46.078><c>can </c><00:20:46.264><c>develop </c><00:20:46.450><c>it. </c><00:20:46.636><c>Next, </c><00:20:46.822><c>if </c><00:20:47.008><c>it </c><00:20:47.194><c>is</c> 00:20:47.750 --> 00:20:47.760 align:start position:0% level, so you can develop it. Next, if it is 00:20:47.760 --> 00:20:50.470 align:start position:0% level, so you can develop it. Next, if it is between <00:20:48.139><c>90 </c><00:20:48.518><c>and </c><00:20:48.897><c>100 </c><00:20:49.276><c>points, </c><00:20:49.655><c>development </c><00:20:50.034><c>and</c> 00:20:50.470 --> 00:20:50.480 align:start position:0% between 90 and 100 points, development and 00:20:50.480 --> 00:20:53.430 align:start position:0% between 90 and 100 points, development and success <00:20:50.768><c>are </c><00:20:51.056><c>possible. </c><00:20:51.344><c>Yes, </c><00:20:51.632><c>you </c><00:20:51.920><c>know </c><00:20:52.208><c>what </c><00:20:52.496><c>an </c><00:20:52.784><c>MVP </c><00:20:53.072><c>is,</c> 00:20:53.430 --> 00:20:53.440 align:start position:0% success are possible. Yes, you know what an MVP is, 00:20:53.440 --> 00:20:56.669 align:start position:0% success are possible. Yes, you know what an MVP is, right? <00:20:53.719><c>Yes, </c><00:20:53.998><c>Minimal </c><00:20:54.277><c>Viable </c><00:20:54.556><c>Product. </c><00:20:54.835><c>In </c><00:20:55.114><c>short, </c><00:20:55.393><c>you </c><00:20:55.672><c>have</c> 00:20:56.669 --> 00:20:56.679 align:start position:0% right? Yes, Minimal Viable Product. In short, you have 00:20:56.679 --> 00:20:59.710 align:start position:0% right? Yes, Minimal Viable Product. In short, you have created <00:20:57.085><c>a </c><00:20:57.491><c>core </c><00:20:57.897><c>product. </c><00:20:58.303><c>Then </c><00:20:58.709><c>that </c><00:20:59.115><c>is</c> 00:20:59.710 --> 00:20:59.720 align:start position:0% created a core product. Then that is 00:20:59.720 --> 00:21:01.549 align:start position:0% created a core product. Then that is 00:21:01.549 --> 00:21:01.559 align:start position:0% 00:21:01.559 --> 00:21:04.390 align:start position:0% 10 <00:21:01.924><c>points. </c><00:21:02.289><c>Next, </c><00:21:02.654><c>the </c><00:21:03.019><c>R&D </c><00:21:03.384><c>and </c><00:21:03.749><c>marketing </c><00:21:04.114><c>teams</c> 00:21:04.390 --> 00:21:04.400 align:start position:0% 10 points. Next, the R&D and marketing teams 00:21:04.400 --> 00:21:06.990 align:start position:0% 10 points. Next, the R&D and marketing teams understand <00:21:05.580><c>product </c><00:21:06.760><c>development.</c> 00:21:06.990 --> 00:21:07.000 align:start position:0% understand product development. 00:21:07.000 --> 00:21:09.750 align:start position:0% understand product development. But <00:21:07.113><c>the </c><00:21:07.226><c>development </c><00:21:07.339><c>team </c><00:21:07.452><c>might </c><00:21:07.565><c>not </c><00:21:07.678><c>even </c><00:21:07.791><c>exist, </c><00:21:07.904><c>right? </c><00:21:08.017><c>Then </c><00:21:08.130><c>it </c><00:21:08.243><c>is </c><00:21:08.356><c>0 </c><00:21:08.469><c>points. </c><00:21:08.582><c>If </c><00:21:08.695><c>the </c><00:21:08.808><c>development </c><00:21:08.921><c>team </c><00:21:09.034><c>exists </c><00:21:09.147><c>and</c> 00:21:09.750 --> 00:21:09.760 align:start position:0% But the development team might not even exist, right? Then it is 0 points. If the development team exists and 00:21:09.760 --> 00:21:12.190 align:start position:0% But the development team might not even exist, right? Then it is 0 points. If the development team exists and understands <00:21:10.146><c>everything, </c><00:21:10.532><c>and </c><00:21:10.918><c>the </c><00:21:11.304><c>marketing </c><00:21:11.690><c>team </c><00:21:12.076><c>also</c> 00:21:12.190 --> 00:21:12.200 align:start position:0% understands everything, and the marketing team also 00:21:12.200 --> 00:21:13.990 align:start position:0% understands everything, and the marketing team also understands <00:21:12.471><c>the </c><00:21:12.742><c>content, </c><00:21:13.013><c>then </c><00:21:13.284><c>it </c><00:21:13.555><c>is</c> 00:21:13.990 --> 00:21:14.000 align:start position:0% understands the content, then it is 00:21:14.000 --> 00:21:15.990 align:start position:0% understands the content, then it is 10 <00:21:14.098><c>points. </c><00:21:14.196><c>So, </c><00:21:14.294><c>simply </c><00:21:14.392><c>put, </c><00:21:14.490><c>if </c><00:21:14.588><c>you </c><00:21:14.686><c>don't </c><00:21:14.784><c>have </c><00:21:14.882><c>these </c><00:21:14.980><c>things </c><00:21:15.078><c>from </c><00:21:15.176><c>the </c><00:21:15.274><c>beginning, </c><00:21:15.372><c>do </c><00:21:15.470><c>you </c><00:21:15.568><c>have </c><00:21:15.666><c>to</c> 00:21:15.990 --> 00:21:16.000 align:start position:0% 10 points. So, simply put, if you don't have these things from the beginning, do you have to 00:21:16.000 --> 00:21:18.549 align:start position:0% 10 points. So, simply put, if you don't have these things from the beginning, do you have to create <00:21:16.393><c>a </c><00:21:16.786><c>team </c><00:21:17.179><c>first? </c><00:21:17.572><c>You </c><00:21:17.965><c>have </c><00:21:18.358><c>to</c> 00:21:18.549 --> 00:21:18.559 align:start position:0% create a team first? You have to 00:21:18.559 --> 00:21:21.750 align:start position:0% create a team first? You have to create <00:21:19.135><c>one, </c><00:21:19.711><c>right? </c><00:21:20.287><c>I </c><00:21:20.863><c>think </c><00:21:21.439><c>you</c> 00:21:21.750 --> 00:21:21.760 align:start position:0% create one, right? I think you 00:21:21.760 --> 00:21:24.830 align:start position:0% create one, right? I think you can <00:21:22.182><c>consider </c><00:21:22.604><c>that </c><00:21:23.026><c>the </c><00:21:23.448><c>most </c><00:21:23.870><c>important </c><00:21:24.292><c>point. </c><00:21:24.714><c>Okay,</c> 00:21:24.830 --> 00:21:24.840 align:start position:0% can consider that the most important point. Okay, 00:21:24.840 --> 00:21:25.990 align:start position:0% can consider that the most important point. Okay, 00:21:25.990 --> 00:21:26.000 align:start position:0% 00:21:26.000 --> 00:21:29.310 align:start position:0% next, <00:21:26.466><c>there </c><00:21:26.932><c>is </c><00:21:27.398><c>something </c><00:21:27.864><c>called </c><00:21:28.330><c>a </c><00:21:28.796><c>marketing</c> 00:21:29.310 --> 00:21:29.320 align:start position:0% next, there is something called a marketing 00:21:29.320 --> 00:21:31.470 align:start position:0% next, there is something called a marketing chart. <00:21:29.600><c>It </c><00:21:29.880><c>is </c><00:21:30.160><c>the </c><00:21:30.440><c>marketing</c> 00:21:31.470 --> 00:21:31.480 align:start position:0% chart. It is the marketing 00:21:31.480 --> 00:21:35.070 align:start position:0% chart. It is the marketing scoring <00:21:31.805><c>sheet. </c><00:21:32.130><c>It </c><00:21:32.455><c>is </c><00:21:32.780><c>the </c><00:21:33.105><c>same </c><00:21:33.430><c>thing. </c><00:21:33.755><c>The </c><00:21:34.080><c>marketing</c> 00:21:35.070 --> 00:21:35.080 align:start position:0% scoring sheet. It is the same thing. The marketing 00:21:35.080 --> 00:21:38.230 align:start position:0% scoring sheet. It is the same thing. The marketing scoring <00:21:37.840><c>sheet</c> 00:21:38.230 --> 00:21:38.240 align:start position:0% scoring sheet 00:21:38.240 --> 00:21:41.870 align:start position:0% scoring sheet indicates <00:21:38.595><c>your </c><00:21:38.950><c>readiness </c><00:21:39.305><c>for </c><00:21:39.660><c>the </c><00:21:40.015><c>business. </c><00:21:40.370><c>First, </c><00:21:40.725><c>you </c><00:21:41.080><c>can</c> 00:21:41.870 --> 00:21:41.880 align:start position:0% indicates your readiness for the business. First, you can 00:21:41.880 --> 00:21:45.070 align:start position:0% indicates your readiness for the business. First, you can specifically <00:21:42.229><c>describe </c><00:21:42.578><c>the </c><00:21:42.927><c>consumers </c><00:21:43.276><c>who </c><00:21:43.625><c>will </c><00:21:43.974><c>purchase </c><00:21:44.323><c>the </c><00:21:44.672><c>product.</c> 00:21:45.070 --> 00:21:45.080 align:start position:0% specifically describe the consumers who will purchase the product. 00:21:45.080 --> 00:21:47.510 align:start position:0% specifically describe the consumers who will purchase the product. You <00:21:45.420><c>know </c><00:21:45.760><c>the </c><00:21:46.100><c>market </c><00:21:46.440><c>and </c><00:21:46.780><c>target </c><00:21:47.120><c>customers—</c> 00:21:47.510 --> 00:21:47.520 align:start position:0% You know the market and target customers— 00:21:47.520 --> 00:21:49.390 align:start position:0% You know the market and target customers— yes, <00:21:47.773><c>that </c><00:21:48.026><c>is </c><00:21:48.279><c>what </c><00:21:48.532><c>I </c><00:21:48.785><c>mean. </c><00:21:49.038><c>You</c> 00:21:49.390 --> 00:21:49.400 align:start position:0% yes, that is what I mean. You 00:21:49.400 --> 00:21:51.909 align:start position:0% yes, that is what I mean. You can <00:21:49.566><c>write </c><00:21:49.732><c>up </c><00:21:49.898><c>to </c><00:21:50.064><c>10 </c><00:21:50.230><c>points </c><00:21:50.396><c>for </c><00:21:50.562><c>this </c><00:21:50.728><c>as </c><00:21:50.894><c>well. </c><00:21:51.060><c>If </c><00:21:51.226><c>you </c><00:21:51.392><c>don't </c><00:21:51.558><c>know,</c> 00:21:51.909 --> 00:21:51.919 align:start position:0% can write up to 10 points for this as well. If you don't know, 00:21:51.919 --> 00:21:53.830 align:start position:0% can write up to 10 points for this as well. If you don't know, what <00:21:52.139><c>happens? </c><00:21:52.359><c>You </c><00:21:52.579><c>need </c><00:21:52.799><c>to </c><00:21:53.019><c>prepare </c><00:21:53.239><c>more </c><00:21:53.459><c>regarding </c><00:21:53.679><c>this.</c> 00:21:53.830 --> 00:21:53.840 align:start position:0% what happens? You need to prepare more regarding this. 00:21:53.840 --> 00:21:55.590 align:start position:0% what happens? You need to prepare more regarding this. 00:21:55.590 --> 00:21:55.600 align:start position:0% 00:21:55.600 --> 00:21:59.269 align:start position:0% Second, <00:21:55.827><c>you </c><00:21:56.054><c>have </c><00:21:56.281><c>secured </c><00:21:56.508><c>demographic </c><00:21:56.735><c>analysis </c><00:21:56.962><c>information, </c><00:21:57.189><c>such </c><00:21:57.416><c>as </c><00:21:57.643><c>age </c><00:21:57.870><c>groups </c><00:21:58.097><c>or </c><00:21:58.324><c>minority </c><00:21:58.551><c>demographics.</c> 00:21:59.269 --> 00:22:01.669 align:start position:0% Second, you have secured demographic analysis information, such as age groups or minority demographics. 00:22:01.669 --> 00:22:01.679 align:start position:0% 00:22:01.679 --> 00:22:04.470 align:start position:0% I... <00:22:01.969><c>a </c><00:22:02.259><c>specific... </c><00:22:02.549><c>It </c><00:22:02.839><c>means </c><00:22:03.129><c>that </c><00:22:03.419><c>since </c><00:22:03.709><c>you </c><00:22:03.999><c>are</c> 00:22:04.470 --> 00:22:04.480 align:start position:0% I... a specific... It means that since you are 00:22:04.480 --> 00:22:06.669 align:start position:0% I... a specific... It means that since you are targeting <00:22:04.590><c>women </c><00:22:04.700><c>in </c><00:22:04.810><c>their </c><00:22:04.920><c>20s, </c><00:22:05.030><c>have </c><00:22:05.140><c>you </c><00:22:05.250><c>determined </c><00:22:05.360><c>how </c><00:22:05.470><c>many </c><00:22:05.580><c>women </c><00:22:05.690><c>in </c><00:22:05.800><c>their </c><00:22:05.910><c>20s</c> 00:22:06.669 --> 00:22:06.679 align:start position:0% targeting women in their 20s, have you determined how many women in their 20s 00:22:06.679 --> 00:22:08.510 align:start position:0% targeting women in their 20s, have you determined how many women in their 20s currently <00:22:06.999><c>exist </c><00:22:07.319><c>in </c><00:22:07.639><c>Korea </c><00:22:07.959><c>and </c><00:22:08.279><c>how</c> 00:22:08.510 --> 00:22:08.520 align:start position:0% currently exist in Korea and how 00:22:08.520 --> 00:22:10.990 align:start position:0% currently exist in Korea and how many <00:22:08.826><c>are </c><00:22:09.132><c>in </c><00:22:09.438><c>your </c><00:22:09.744><c>local </c><00:22:10.050><c>area? </c><00:22:10.356><c>If</c> 00:22:10.990 --> 00:22:11.000 align:start position:0% many are in your local area? If 00:22:11.000 --> 00:22:13.390 align:start position:0% many are in your local area? If not, <00:22:11.235><c>you </c><00:22:11.470><c>need </c><00:22:11.705><c>to </c><00:22:11.940><c>figure </c><00:22:12.175><c>that </c><00:22:12.410><c>out </c><00:22:12.645><c>as </c><00:22:12.880><c>well. </c><00:22:13.115><c>Now,</c> 00:22:13.390 --> 00:22:13.400 align:start position:0% not, you need to figure that out as well. Now, 00:22:13.400 --> 00:22:16.750 align:start position:0% not, you need to figure that out as well. Now, third, <00:22:14.800><c>have </c><00:22:16.200><c>you</c> 00:22:16.750 --> 00:22:16.760 align:start position:0% third, have you 00:22:16.760 --> 00:22:18.950 align:start position:0% third, have you spoken <00:22:16.984><c>to </c><00:22:17.208><c>more </c><00:22:17.432><c>than </c><00:22:17.656><c>10 </c><00:22:17.880><c>customers </c><00:22:18.104><c>about </c><00:22:18.328><c>the </c><00:22:18.552><c>product?</c> 00:22:18.950 --> 00:22:18.960 align:start position:0% spoken to more than 10 customers about the product? 00:22:18.960 --> 00:22:21.669 align:start position:0% spoken to more than 10 customers about the product? Have <00:22:19.140><c>you </c><00:22:19.320><c>conducted </c><00:22:19.500><c>customer </c><00:22:19.680><c>validation? </c><00:22:19.860><c>That </c><00:22:20.040><c>is </c><00:22:20.220><c>what </c><00:22:20.400><c>I </c><00:22:20.580><c>mean. </c><00:22:20.760><c>You </c><00:22:20.940><c>need </c><00:22:21.120><c>to</c> 00:22:21.669 --> 00:22:24.710 align:start position:0% Have you conducted customer validation? That is what I mean. You need to 00:22:24.710 --> 00:22:24.720 align:start position:0% 00:22:24.720 --> 00:22:27.510 align:start position:0% go <00:22:25.009><c>to </c><00:22:25.298><c>your </c><00:22:25.587><c>target </c><00:22:25.876><c>customers </c><00:22:26.165><c>and </c><00:22:26.454><c>ask </c><00:22:26.743><c>them: </c><00:22:27.032><c>"</c> 00:22:27.510 --> 00:22:27.520 align:start position:0% go to your target customers and ask them: " 00:22:27.520 --> 00:22:30.070 align:start position:0% go to your target customers and ask them: " Once <00:22:27.716><c>this </c><00:22:27.912><c>product </c><00:22:28.108><c>is </c><00:22:28.304><c>launched, </c><00:22:28.500><c>would </c><00:22:28.696><c>you </c><00:22:28.892><c>be </c><00:22:29.088><c>willing </c><00:22:29.284><c>to </c><00:22:29.480><c>use </c><00:22:29.676><c>it?"</c> 00:22:30.070 --> 00:22:30.080 align:start position:0% Once this product is launched, would you be willing to use it?" 00:22:30.080 --> 00:22:32.950 align:start position:0% Once this product is launched, would you be willing to use it?" If <00:22:31.379><c>not, </c><00:22:32.678><c>why?</c> 00:22:32.950 --> 00:22:32.960 align:start position:0% If not, why? 00:22:32.960 --> 00:22:35.430 align:start position:0% If not, why? If <00:22:33.172><c>you </c><00:22:33.384><c>plan </c><00:22:33.596><c>to </c><00:22:33.808><c>sell </c><00:22:34.020><c>it, </c><00:22:34.232><c>at </c><00:22:34.444><c>what </c><00:22:34.656><c>price </c><00:22:34.868><c>should </c><00:22:35.080><c>you</c> 00:22:35.430 --> 00:22:35.440 align:start position:0% If you plan to sell it, at what price should you 00:22:35.440 --> 00:22:37.430 align:start position:0% If you plan to sell it, at what price should you sell <00:22:35.554><c>it </c><00:22:35.668><c>for? </c><00:22:35.782><c>You </c><00:22:35.896><c>are </c><00:22:36.010><c>supposed </c><00:22:36.124><c>to </c><00:22:36.238><c>ask </c><00:22:36.352><c>these </c><00:22:36.466><c>kinds </c><00:22:36.580><c>of </c><00:22:36.694><c>questions. </c><00:22:36.808><c>Do </c><00:22:36.922><c>you </c><00:22:37.036><c>understand?</c> 00:22:37.430 --> 00:22:37.440 align:start position:0% sell it for? You are supposed to ask these kinds of questions. Do you understand? 00:22:37.440 --> 00:22:39.950 align:start position:0% sell it for? You are supposed to ask these kinds of questions. Do you understand? This <00:22:38.200><c>is </c><00:22:38.960><c>exactly </c><00:22:39.720><c>what</c> 00:22:39.950 --> 00:22:39.960 align:start position:0% This is exactly what 00:22:39.960 --> 00:22:43.750 align:start position:0% This is exactly what customer <00:22:40.360><c>validation </c><00:22:40.760><c>is—the </c><00:22:41.160><c>first </c><00:22:41.560><c>stage </c><00:22:41.960><c>of </c><00:22:42.360><c>market </c><00:22:42.760><c>testing.</c> 00:22:43.750 --> 00:22:43.760 align:start position:0% customer validation is—the first stage of market testing. 00:22:43.760 --> 00:22:46.269 align:start position:0% customer validation is—the first stage of market testing. And <00:22:44.025><c>have </c><00:22:44.290><c>more </c><00:22:44.555><c>than </c><00:22:44.820><c>10 </c><00:22:45.085><c>customers </c><00:22:45.350><c>said </c><00:22:45.615><c>they </c><00:22:45.880><c>would</c> 00:22:46.269 --> 00:22:46.279 align:start position:0% And have more than 10 customers said they would 00:22:46.279 --> 00:22:48.510 align:start position:0% And have more than 10 customers said they would purchase <00:22:46.559><c>the </c><00:22:46.839><c>product </c><00:22:47.119><c>at </c><00:22:47.399><c>a </c><00:22:47.679><c>limited </c><00:22:47.959><c>price </c><00:22:48.239><c>point?</c> 00:22:48.510 --> 00:22:48.520 align:start position:0% purchase the product at a limited price point? 00:22:48.520 --> 00:22:50.029 align:start position:0% purchase the product at a limited price point? That <00:22:48.586><c>is </c><00:22:48.652><c>the </c><00:22:48.718><c>most </c><00:22:48.784><c>important </c><00:22:48.850><c>thing. </c><00:22:48.916><c>So,</c> 00:22:50.029 --> 00:22:52.710 align:start position:0% That is the most important thing. So, 00:22:52.710 --> 00:22:52.720 align:start position:0% 00:22:52.720 --> 00:22:55.950 align:start position:0% among <00:22:52.799><c>the </c><00:22:52.878><c>people </c><00:22:52.957><c>I </c><00:22:53.036><c>researched, </c><00:22:53.115><c>were </c><00:22:53.194><c>there </c><00:22:53.273><c>at </c><00:22:53.352><c>least </c><00:22:53.431><c>100 </c><00:22:53.510><c>customers </c><00:22:53.589><c>who, </c><00:22:53.668><c>when </c><00:22:53.747><c>I </c><00:22:53.826><c>said, </c><00:22:53.905><c>"I </c><00:22:53.984><c>plan </c><00:22:54.063><c>to </c><00:22:54.142><c>launch </c><00:22:54.221><c>this </c><00:22:54.300><c>product </c><00:22:54.379><c>for </c><00:22:54.458><c>10,000 </c><00:22:54.537><c>won," </c><00:22:54.616><c>didn't </c><00:22:54.695><c>say, </c><00:22:54.774><c>"Oh, </c><00:22:54.853><c>that's </c><00:22:54.932><c>too </c><00:22:55.011><c>expensive. </c><00:22:55.090><c>I </c><00:22:55.169><c>wouldn't </c><00:22:55.248><c>buy </c><00:22:55.327><c>it," </c><00:22:55.406><c>but </c><00:22:55.485><c>rather </c><00:22:55.564><c>said, </c><00:22:55.643><c>"</c> 00:22:55.950 --> 00:22:57.590 align:start position:0% among the people I researched, were there at least 100 customers who, when I said, "I plan to launch this product for 10,000 won," didn't say, "Oh, that's too expensive. I wouldn't buy it," but rather said, " 00:22:57.590 --> 00:23:00.470 align:start position:0% 00:23:00.470 --> 00:23:02.350 align:start position:0% 00:23:02.350 --> 00:23:02.360 align:start position:0% 00:23:02.360 --> 00:23:04.950 align:start position:0% Oh, <00:23:03.066><c>1 </c><00:23:03.772><c>million </c><00:23:04.478><c>won?</c> 00:23:04.950 --> 00:23:04.960 align:start position:0% Oh, 1 million won? 00:23:04.960 --> 00:23:06.430 align:start position:0% Oh, 1 million won? Then <00:23:05.024><c>I </c><00:23:05.088><c>think </c><00:23:05.152><c>I </c><00:23:05.216><c>can </c><00:23:05.280><c>definitely </c><00:23:05.344><c>do </c><00:23:05.408><c>this. </c><00:23:05.472><c>I </c><00:23:05.536><c>think </c><00:23:05.600><c>I </c><00:23:05.664><c>can </c><00:23:05.728><c>buy </c><00:23:05.792><c>it"? </c><00:23:05.856><c>That </c><00:23:05.920><c>is </c><00:23:05.984><c>what </c><00:23:06.048><c>I </c><00:23:06.112><c>am </c><00:23:06.176><c>saying. </c><00:23:06.240><c>Now,</c> 00:23:06.430 --> 00:23:08.909 align:start position:0% Then I think I can definitely do this. I think I can buy it"? That is what I am saying. Now, 00:23:08.909 --> 00:23:11.350 align:start position:0% 00:23:11.350 --> 00:23:11.360 align:start position:0% 00:23:11.360 --> 00:23:14.870 align:start position:0% next, 00:23:14.870 --> 00:23:14.880 align:start position:0% next, 00:23:14.880 --> 00:23:16.110 align:start position:0% next, if <00:23:14.966><c>that </c><00:23:15.052><c>doesn't </c><00:23:15.138><c>happen, </c><00:23:15.224><c>what </c><00:23:15.310><c>should </c><00:23:15.396><c>you </c><00:23:15.482><c>do? </c><00:23:15.568><c>You </c><00:23:15.654><c>have </c><00:23:15.740><c>to </c><00:23:15.826><c>formulate </c><00:23:15.912><c>a</c> 00:23:16.110 --> 00:23:16.120 align:start position:0% if that doesn't happen, what should you do? You have to formulate a 00:23:16.120 --> 00:23:19.110 align:start position:0% if that doesn't happen, what should you do? You have to formulate a new <00:23:16.356><c>pricing </c><00:23:16.592><c>strategy, </c><00:23:16.828><c>right? </c><00:23:17.064><c>Yes, </c><00:23:17.300><c>that </c><00:23:17.536><c>is </c><00:23:17.772><c>how </c><00:23:18.008><c>it </c><00:23:18.244><c>goes, </c><00:23:18.480><c>and</c> 00:23:19.110 --> 00:23:19.120 align:start position:0% new pricing strategy, right? Yes, that is how it goes, and 00:23:19.120 --> 00:23:21.950 align:start position:0% new pricing strategy, right? Yes, that is how it goes, and related <00:23:19.434><c>products </c><00:23:19.748><c>I </c><00:23:20.062><c>visited </c><00:23:20.376><c>ten </c><00:23:20.690><c>retail </c><00:23:21.004><c>outlets </c><00:23:21.318><c>and</c> 00:23:21.950 --> 00:23:24.590 align:start position:0% related products I visited ten retail outlets and 00:23:24.590 --> 00:23:24.600 align:start position:0% 00:23:24.600 --> 00:23:27.029 align:start position:0% discussed <00:23:24.984><c>the </c><00:23:25.368><c>product. </c><00:23:25.752><c>In </c><00:23:26.136><c>short, </c><00:23:26.520><c>if</c> 00:23:27.029 --> 00:23:30.470 align:start position:0% discussed the product. In short, if 00:23:30.470 --> 00:23:30.480 align:start position:0% 00:23:30.480 --> 00:23:33.070 align:start position:0% there <00:23:30.634><c>are </c><00:23:30.788><c>chain </c><00:23:30.942><c>stores </c><00:23:31.096><c>or </c><00:23:31.250><c>street </c><00:23:31.404><c>shops </c><00:23:31.558><c>that </c><00:23:31.712><c>distribute </c><00:23:31.866><c>my </c><00:23:32.020><c>product, </c><00:23:32.174><c>you </c><00:23:32.328><c>should </c><00:23:32.482><c>go </c><00:23:32.636><c>there </c><00:23:32.790><c>and</c> 00:23:33.070 --> 00:23:35.070 align:start position:0% there are chain stores or street shops that distribute my product, you should go there and 00:23:35.070 --> 00:23:36.549 align:start position:0% 00:23:36.549 --> 00:23:36.559 align:start position:0% 00:23:36.559 --> 00:23:38.430 align:start position:0% ask if they are willing to sell or receive my product. 00:23:38.430 --> 00:23:38.440 align:start position:0% ask if they are willing to sell or receive my product. 00:23:38.440 --> 00:23:41.029 align:start position:0% ask if they are willing to sell or receive my product. Also, <00:23:40.360><c>regarding</c> 00:23:41.029 --> 00:23:41.039 align:start position:0% Also, regarding 00:23:41.039 --> 00:23:43.070 align:start position:0% Also, regarding showing <00:23:41.262><c>the </c><00:23:41.485><c>product </c><00:23:41.708><c>to </c><00:23:41.931><c>potential </c><00:23:42.154><c>customers—if </c><00:23:42.377><c>those </c><00:23:42.600><c>potential</c> 00:23:43.070 --> 00:23:43.080 align:start position:0% showing the product to potential customers—if those potential 00:23:43.080 --> 00:23:45.029 align:start position:0% showing the product to potential customers—if those potential customers <00:23:43.368><c>haven't </c><00:23:43.656><c>been </c><00:23:43.944><c>targeted, </c><00:23:44.232><c>they </c><00:23:44.520><c>wo</c> 00:23:45.029 --> 00:23:45.039 align:start position:0% customers haven't been targeted, they wo 00:23:45.039 --> 00:23:48.070 align:start position:0% customers haven't been targeted, they wo n't <00:23:45.319><c>even </c><00:23:45.599><c>be </c><00:23:45.879><c>able </c><00:23:46.159><c>to </c><00:23:46.439><c>answer </c><00:23:46.719><c>the </c><00:23:46.999><c>question, </c><00:23:47.279><c>right?</c> 00:23:48.070 --> 00:23:48.080 align:start position:0% n't even be able to answer the question, right? 00:23:48.080 --> 00:23:51.789 align:start position:0% n't even be able to answer the question, right? Showing <00:23:48.428><c>the </c><00:23:48.776><c>product </c><00:23:49.124><c>to </c><00:23:49.472><c>potential </c><00:23:49.820><c>customers—yes, </c><00:23:50.168><c>this </c><00:23:50.516><c>is</c> 00:23:51.789 --> 00:23:51.799 align:start position:0% Showing the product to potential customers—yes, this is 00:23:51.799 --> 00:23:54.510 align:start position:0% Showing the product to potential customers—yes, this is all <00:23:52.409><c>related </c><00:23:53.019><c>to </c><00:23:53.629><c>customer </c><00:23:54.239><c>validation.</c> 00:23:54.510 --> 00:23:54.520 align:start position:0% all related to customer validation. 00:23:54.520 --> 00:23:56.870 align:start position:0% all related to customer validation. If <00:23:54.904><c>this </c><00:23:55.288><c>isn't </c><00:23:55.672><c>done, </c><00:23:56.056><c>you </c><00:23:56.440><c>must</c> 00:23:56.870 --> 00:23:56.880 align:start position:0% If this isn't done, you must 00:23:56.880 --> 00:23:59.470 align:start position:0% If this isn't done, you must first <00:23:57.419><c>define </c><00:23:57.958><c>your </c><00:23:58.497><c>potential </c><00:23:59.036><c>customers.</c> 00:23:59.470 --> 00:23:59.480 align:start position:0% first define your potential customers. 00:23:59.480 --> 00:24:01.990 align:start position:0% first define your potential customers. Second, <00:23:59.702><c>go </c><00:23:59.924><c>out </c><00:24:00.146><c>to </c><00:24:00.368><c>those </c><00:24:00.590><c>potential </c><00:24:00.812><c>customers </c><00:24:01.034><c>and </c><00:24:01.256><c>discuss </c><00:24:01.478><c>their</c> 00:24:01.990 --> 00:24:04.950 align:start position:0% Second, go out to those potential customers and discuss their 00:24:04.950 --> 00:24:04.960 align:start position:0% 00:24:04.960 --> 00:24:08.470 align:start position:0% willingness <00:24:05.190><c>to </c><00:24:05.420><c>sell </c><00:24:05.650><c>your </c><00:24:05.880><c>product, </c><00:24:06.110><c>their </c><00:24:06.340><c>perception </c><00:24:06.570><c>of </c><00:24:06.800><c>its </c><00:24:07.030><c>differentiation </c><00:24:07.260><c>and </c><00:24:07.490><c>value, </c><00:24:07.720><c>and </c><00:24:07.950><c>even</c> 00:24:08.470 --> 00:24:11.830 align:start position:0% willingness to sell your product, their perception of its differentiation and value, and even 00:24:11.830 --> 00:24:11.840 align:start position:0% 00:24:11.840 --> 00:24:13.789 align:start position:0% how <00:24:12.054><c>the </c><00:24:12.268><c>product </c><00:24:12.482><c>could </c><00:24:12.696><c>be </c><00:24:12.910><c>improved. </c><00:24:13.124><c>That </c><00:24:13.338><c>is </c><00:24:13.552><c>the</c> 00:24:13.789 --> 00:24:16.830 align:start position:0% how the product could be improved. That is the 00:24:16.830 --> 00:24:16.840 align:start position:0% 00:24:16.840 --> 00:24:19.510 align:start position:0% point. <00:24:17.440><c>Next, </c><00:24:18.040><c>you </c><00:24:18.640><c>need </c><00:24:19.240><c>to</c> 00:24:19.510 --> 00:24:22.430 align:start position:0% point. Next, you need to 00:24:22.430 --> 00:24:22.440 align:start position:0% 00:24:22.440 --> 00:24:25.310 align:start position:0% demonstrate <00:24:22.540><c>the </c><00:24:22.640><c>potential </c><00:24:22.740><c>for </c><00:24:22.840><c>sales </c><00:24:22.940><c>to </c><00:24:23.040><c>the </c><00:24:23.140><c>sales </c><00:24:23.240><c>organization </c><00:24:23.340><c>or </c><00:24:23.440><c>network. </c><00:24:23.540><c>What </c><00:24:23.640><c>does </c><00:24:23.740><c>this </c><00:24:23.840><c>mean? </c><00:24:23.940><c>It </c><00:24:24.040><c>means </c><00:24:24.140><c>having </c><00:24:24.240><c>a </c><00:24:24.340><c>sales </c><00:24:24.440><c>network</c> 00:24:25.310 --> 00:24:25.320 align:start position:0% demonstrate the potential for sales to the sales organization or network. What does this mean? It means having a sales network 00:24:25.320 --> 00:24:28.430 align:start position:0% demonstrate the potential for sales to the sales organization or network. What does this mean? It means having a sales network organization. <00:24:26.420><c>If </c><00:24:27.520><c>you</c> 00:24:28.430 --> 00:24:28.440 align:start position:0% organization. If you 00:24:28.440 --> 00:24:31.669 align:start position:0% organization. If you don't <00:24:28.887><c>have </c><00:24:29.334><c>one, </c><00:24:29.781><c>you </c><00:24:30.228><c>need </c><00:24:30.675><c>to</c> 00:24:31.669 --> 00:24:31.679 align:start position:0% don't have one, you need to 00:24:31.679 --> 00:24:34.470 align:start position:0% don't have one, you need to build <00:24:32.412><c>it </c><00:24:33.145><c>first, </c><00:24:33.878><c>right?</c> 00:24:34.470 --> 00:24:34.480 align:start position:0% build it first, right? 00:24:34.480 --> 00:24:38.750 align:start position:0% build it first, right? You <00:24:35.191><c>build </c><00:24:35.902><c>that </c><00:24:36.613><c>first, </c><00:24:37.324><c>and </c><00:24:38.035><c>then</c> 00:24:38.750 --> 00:24:38.760 align:start position:0% You build that first, and then 00:24:38.760 --> 00:24:41.590 align:start position:0% You build that first, and then show <00:24:38.922><c>them </c><00:24:39.084><c>the </c><00:24:39.246><c>product </c><00:24:39.408><c>and </c><00:24:39.570><c>record </c><00:24:39.732><c>whether </c><00:24:39.894><c>they </c><00:24:40.056><c>said </c><00:24:40.218><c>there </c><00:24:40.380><c>is </c><00:24:40.542><c>potential </c><00:24:40.704><c>for </c><00:24:40.866><c>sales. </c><00:24:41.028><c>Do</c> 00:24:41.590 --> 00:24:43.669 align:start position:0% show them the product and record whether they said there is potential for sales. Do 00:24:43.669 --> 00:24:43.679 align:start position:0% 00:24:43.679 --> 00:24:45.990 align:start position:0% you <00:24:44.179><c>understand? </c><00:24:44.679><c>That </c><00:24:45.179><c>is </c><00:24:45.679><c>worth</c> 00:24:45.990 --> 00:24:46.000 align:start position:0% you understand? That is worth 00:24:46.000 --> 00:24:47.549 align:start position:0% you understand? That is worth 10 <00:24:46.089><c>points. </c><00:24:46.178><c>So, </c><00:24:46.267><c>if </c><00:24:46.356><c>you </c><00:24:46.445><c>don't </c><00:24:46.534><c>have </c><00:24:46.623><c>this, </c><00:24:46.712><c>you </c><00:24:46.801><c>get </c><00:24:46.890><c>zero </c><00:24:46.979><c>points. </c><00:24:47.068><c>If </c><00:24:47.157><c>you</c> 00:24:47.549 --> 00:24:47.559 align:start position:0% 10 points. So, if you don't have this, you get zero points. If you 00:24:47.559 --> 00:24:49.789 align:start position:0% 10 points. So, if you don't have this, you get zero points. If you prepare <00:24:47.745><c>that... </c><00:24:47.931><c>The </c><00:24:48.117><c>more </c><00:24:48.303><c>you </c><00:24:48.489><c>do </c><00:24:48.675><c>it, </c><00:24:48.861><c>the </c><00:24:49.047><c>higher </c><00:24:49.233><c>these</c> 00:24:49.789 --> 00:24:49.799 align:start position:0% prepare that... The more you do it, the higher these 00:24:49.799 --> 00:24:54.029 align:start position:0% prepare that... The more you do it, the higher these scores <00:24:50.345><c>get, </c><00:24:50.891><c>and </c><00:24:51.437><c>the </c><00:24:51.983><c>lower </c><00:24:52.529><c>they </c><00:24:53.075><c>get,</c> 00:24:54.029 --> 00:24:54.039 align:start position:0% scores get, and the lower they get, 00:24:54.039 --> 00:24:56.470 align:start position:0% scores get, and the lower they get, right? <00:24:54.234><c>So, </c><00:24:54.429><c>that </c><00:24:54.624><c>is </c><00:24:54.819><c>how </c><00:24:55.014><c>it </c><00:24:55.209><c>works. </c><00:24:55.404><c>Next, </c><00:24:55.599><c>customers </c><00:24:55.794><c>are</c> 00:24:56.470 --> 00:25:00.310 align:start position:0% right? So, that is how it works. Next, customers are 00:25:00.310 --> 00:25:02.789 align:start position:0% 00:25:02.789 --> 00:25:02.799 align:start position:0% 00:25:02.799 --> 00:25:04.950 align:start position:0% using <00:25:02.854><c>the </c><00:25:02.909><c>MVP. </c><00:25:02.964><c>This </c><00:25:03.019><c>means </c><00:25:03.074><c>you </c><00:25:03.129><c>have </c><00:25:03.184><c>created </c><00:25:03.239><c>a </c><00:25:03.294><c>product </c><00:25:03.349><c>with </c><00:25:03.404><c>core </c><00:25:03.459><c>features. </c><00:25:03.514><c>The </c><00:25:03.569><c>fact </c><00:25:03.624><c>that </c><00:25:03.679><c>the </c><00:25:03.734><c>MVP </c><00:25:03.789><c>has </c><00:25:03.844><c>already </c><00:25:03.899><c>been </c><00:25:03.954><c>used </c><00:25:04.009><c>implies </c><00:25:04.064><c>that </c><00:25:04.119><c>if </c><00:25:04.174><c>you </c><00:25:04.229><c>hadn't </c><00:25:04.284><c>created </c><00:25:04.339><c>it,</c> 00:25:04.950 --> 00:25:04.960 align:start position:0% using the MVP. This means you have created a product with core features. The fact that the MVP has already been used implies that if you hadn't created it, 00:25:04.960 --> 00:25:08.310 align:start position:0% using the MVP. This means you have created a product with core features. The fact that the MVP has already been used implies that if you hadn't created it, this <00:25:05.128><c>score </c><00:25:05.296><c>would </c><00:25:05.464><c>be </c><00:25:05.632><c>zero. </c><00:25:05.800><c>You </c><00:25:05.968><c>are </c><00:25:06.136><c>supposed </c><00:25:06.304><c>to </c><00:25:06.472><c>write </c><00:25:06.640><c>down </c><00:25:06.808><c>whether </c><00:25:06.976><c>a </c><00:25:07.144><c>majority </c><00:25:07.312><c>of </c><00:25:07.480><c>customers</c> 00:25:08.310 --> 00:25:11.350 align:start position:0% this score would be zero. You are supposed to write down whether a majority of customers 00:25:11.350 --> 00:25:11.360 align:start position:0% 00:25:11.360 --> 00:25:14.630 align:start position:0% showed <00:25:11.600><c>positive </c><00:25:11.840><c>reactions </c><00:25:12.080><c>when </c><00:25:12.320><c>you </c><00:25:12.560><c>created </c><00:25:12.800><c>and </c><00:25:13.040><c>had </c><00:25:13.280><c>them </c><00:25:13.520><c>use </c><00:25:13.760><c>the </c><00:25:14.000><c>MVP.</c> 00:25:14.630 --> 00:25:17.630 align:start position:0% showed positive reactions when you created and had them use the MVP. 00:25:17.630 --> 00:25:17.640 align:start position:0% 00:25:17.640 --> 00:25:20.430 align:start position:0% Next, <00:25:18.839><c>regarding </c><00:25:20.038><c>the</c> 00:25:20.430 --> 00:25:20.440 align:start position:0% Next, regarding the 00:25:20.440 --> 00:25:23.510 align:start position:0% Next, regarding the focus <00:25:20.616><c>group. </c><00:25:20.792><c>A </c><00:25:20.968><c>focus </c><00:25:21.144><c>group </c><00:25:21.320><c>refers </c><00:25:21.496><c>to </c><00:25:21.672><c>a </c><00:25:21.848><c>select </c><00:25:22.024><c>few </c><00:25:22.200><c>people </c><00:25:22.376><c>who </c><00:25:22.552><c>can </c><00:25:22.728><c>influence </c><00:25:22.904><c>your </c><00:25:23.080><c>target</c> 00:25:23.510 --> 00:25:23.520 align:start position:0% focus group. A focus group refers to a select few people who can influence your target 00:25:23.520 --> 00:25:26.710 align:start position:0% focus group. A focus group refers to a select few people who can influence your target customers—in <00:25:24.940><c>a </c><00:25:26.360><c>way,</c> 00:25:26.710 --> 00:25:29.669 align:start position:0% customers—in a way, 00:25:29.669 --> 00:25:29.679 align:start position:0% 00:25:29.679 --> 00:25:33.029 align:start position:0% experts <00:25:29.884><c>who </c><00:25:30.089><c>can </c><00:25:30.294><c>exert </c><00:25:30.499><c>influence. </c><00:25:30.704><c>What </c><00:25:30.909><c>do </c><00:25:31.114><c>you </c><00:25:31.319><c>call </c><00:25:31.524><c>them? </c><00:25:31.729><c>They </c><00:25:31.934><c>are </c><00:25:32.139><c>called </c><00:25:32.344><c>a </c><00:25:32.549><c>focus </c><00:25:32.754><c>group.</c> 00:25:33.029 --> 00:25:33.039 align:start position:0% experts who can exert influence. What do you call them? They are called a focus group. 00:25:33.039 --> 00:25:34.950 align:start position:0% experts who can exert influence. What do you call them? They are called a focus group. So, <00:25:33.799><c>they </c><00:25:34.559><c>are</c> 00:25:34.950 --> 00:25:34.960 align:start position:0% So, they are 00:25:34.960 --> 00:25:36.830 align:start position:0% So, they are connected <00:25:35.279><c>to </c><00:25:35.598><c>the </c><00:25:35.917><c>target </c><00:25:36.236><c>customers; </c><00:25:36.555><c>you</c> 00:25:36.830 --> 00:25:36.840 align:start position:0% connected to the target customers; you 00:25:36.840 --> 00:25:40.269 align:start position:0% connected to the target customers; you could <00:25:37.146><c>describe </c><00:25:37.452><c>them </c><00:25:37.758><c>as </c><00:25:38.064><c>key </c><00:25:38.370><c>people. </c><00:25:38.676><c>You </c><00:25:38.982><c>give </c><00:25:39.288><c>these </c><00:25:39.594><c>focus</c> 00:25:40.269 --> 00:25:40.279 align:start position:0% could describe them as key people. You give these focus 00:25:40.279 --> 00:25:44.269 align:start position:0% could describe them as key people. You give these focus groups <00:25:40.630><c>packaging, </c><00:25:40.981><c>marketing </c><00:25:41.332><c>materials, </c><00:25:41.683><c>and </c><00:25:42.034><c>advertisements, </c><00:25:42.385><c>and </c><00:25:42.736><c>ask </c><00:25:43.087><c>them, </c><00:25:43.438><c>"</c> 00:25:44.269 --> 00:25:47.630 align:start position:0% groups packaging, marketing materials, and advertisements, and ask them, " 00:25:47.630 --> 00:25:50.149 align:start position:0% 00:25:50.149 --> 00:25:50.159 align:start position:0% 00:25:50.159 --> 00:25:53.350 align:start position:0% How <00:25:50.331><c>is </c><00:25:50.503><c>this </c><00:25:50.675><c>ad </c><00:25:50.847><c>content?" </c><00:25:51.019><c>"How </c><00:25:51.191><c>is </c><00:25:51.363><c>the </c><00:25:51.535><c>packaging?" </c><00:25:51.707><c>"How </c><00:25:51.879><c>is </c><00:25:52.051><c>the </c><00:25:52.223><c>marketing </c><00:25:52.395><c>and </c><00:25:52.567><c>ad </c><00:25:52.739><c>material?" </c><00:25:52.911><c>"</c> 00:25:53.350 --> 00:25:53.360 align:start position:0% How is this ad content?" "How is the packaging?" "How is the marketing and ad material?" " 00:25:53.360 --> 00:25:55.430 align:start position:0% How is this ad content?" "How is the packaging?" "How is the marketing and ad material?" " How <00:25:53.839><c>is </c><00:25:54.318><c>the </c><00:25:54.797><c>content?" </c><00:25:55.276><c>You</c> 00:25:55.430 --> 00:25:58.549 align:start position:0% How is the content?" You 00:25:58.549 --> 00:25:58.559 align:start position:0% 00:25:58.559 --> 00:26:01.149 align:start position:0% receive <00:25:58.912><c>feedback </c><00:25:59.265><c>on </c><00:25:59.618><c>these </c><00:25:59.971><c>questions. </c><00:26:00.324><c>In </c><00:26:00.677><c>short,</c> 00:26:01.149 --> 00:26:01.159 align:start position:0% receive feedback on these questions. In short, 00:26:01.159 --> 00:26:03.269 align:start position:0% receive feedback on these questions. In short, if <00:26:01.369><c>you </c><00:26:01.579><c>haven't </c><00:26:01.789><c>received </c><00:26:01.999><c>this </c><00:26:02.209><c>kind </c><00:26:02.419><c>of </c><00:26:02.629><c>verification, </c><00:26:02.839><c>this</c> 00:26:03.269 --> 00:26:03.279 align:start position:0% if you haven't received this kind of verification, this 00:26:03.279 --> 00:26:05.470 align:start position:0% if you haven't received this kind of verification, this will <00:26:03.559><c>also </c><00:26:03.839><c>be </c><00:26:04.119><c>zero. </c><00:26:04.399><c>So, </c><00:26:04.679><c>in </c><00:26:04.959><c>short, </c><00:26:05.239><c>what</c> 00:26:05.470 --> 00:26:05.480 align:start position:0% will also be zero. So, in short, what 00:26:05.480 --> 00:26:09.230 align:start position:0% will also be zero. So, in short, what is <00:26:05.760><c>here </c><00:26:06.040><c>is </c><00:26:06.320><c>not </c><00:26:06.600><c>only </c><00:26:06.880><c>a </c><00:26:07.160><c>scoring </c><00:26:07.440><c>tool </c><00:26:07.720><c>but </c><00:26:08.000><c>also </c><00:26:08.280><c>a </c><00:26:08.560><c>checklist. </c><00:26:08.840><c>To</c> 00:26:09.230 --> 00:26:11.590 align:start position:0% is here is not only a scoring tool but also a checklist. To 00:26:11.590 --> 00:26:11.600 align:start position:0% 00:26:11.600 --> 00:26:14.590 align:start position:0% put <00:26:11.933><c>it </c><00:26:12.266><c>simply, </c><00:26:12.599><c>it </c><00:26:12.932><c>is </c><00:26:13.265><c>a </c><00:26:13.598><c>checklist.</c> 00:26:14.590 --> 00:26:14.600 align:start position:0% put it simply, it is a checklist. 00:26:14.600 --> 00:26:17.190 align:start position:0% put it simply, it is a checklist. Next, <00:26:14.980><c>the </c><00:26:15.360><c>marketing </c><00:26:15.740><c>plan </c><00:26:16.120><c>is </c><00:26:16.500><c>ready. </c><00:26:16.880><c>The</c> 00:26:17.190 --> 00:26:17.200 align:start position:0% Next, the marketing plan is ready. The 00:26:17.200 --> 00:26:20.630 align:start position:0% Next, the marketing plan is ready. The strategy <00:26:17.686><c>section </c><00:26:18.172><c>of </c><00:26:18.658><c>the </c><00:26:19.144><c>marketing </c><00:26:19.630><c>plan </c><00:26:20.116><c>is</c> 00:26:20.630 --> 00:26:20.640 align:start position:0% strategy section of the marketing plan is 00:26:20.640 --> 00:26:24.710 align:start position:0% strategy section of the marketing plan is ready. <00:26:20.986><c>The </c><00:26:21.332><c>4Ps </c><00:26:21.678><c>Right. </c><00:26:22.024><c>Whether </c><00:26:22.370><c>aspects </c><00:26:22.716><c>like </c><00:26:23.062><c>the </c><00:26:23.408><c>4Ps </c><00:26:23.754><c>or</c> 00:26:24.710 --> 00:26:24.720 align:start position:0% ready. The 4Ps Right. Whether aspects like the 4Ps or 00:26:24.720 --> 00:26:27.070 align:start position:0% ready. The 4Ps Right. Whether aspects like the 4Ps or 3Cs <00:26:25.759><c>are </c><00:26:26.798><c>prepared,</c> 00:26:27.070 --> 00:26:27.080 align:start position:0% 3Cs are prepared, 00:26:27.080 --> 00:26:31.029 align:start position:0% 3Cs are prepared, and <00:26:27.502><c>whether </c><00:26:27.924><c>plans </c><00:26:28.346><c>for </c><00:26:28.768><c>conveying </c><00:26:29.190><c>the </c><00:26:29.612><c>value </c><00:26:30.034><c>model,</c> 00:26:31.029 --> 00:26:31.039 align:start position:0% and whether plans for conveying the value model, 00:26:31.039 --> 00:26:33.750 align:start position:0% and whether plans for conveying the value model, CS, <00:26:31.235><c>and </c><00:26:31.431><c>promotions </c><00:26:31.627><c>have </c><00:26:31.823><c>been </c><00:26:32.019><c>established—if </c><00:26:32.215><c>you </c><00:26:32.411><c>have </c><00:26:32.607><c>identified </c><00:26:32.803><c>these </c><00:26:32.999><c>things </c><00:26:33.195><c>or </c><00:26:33.391><c>are</c> 00:26:33.750 --> 00:26:36.230 align:start position:0% CS, and promotions have been established—if you have identified these things or are 00:26:36.230 --> 00:26:36.240 align:start position:0% 00:26:36.240 --> 00:26:40.350 align:start position:0% prepared, <00:26:37.533><c>you </c><00:26:38.826><c>get </c><00:26:40.119><c>a</c> 00:26:40.350 --> 00:26:40.360 align:start position:0% prepared, you get a 00:26:40.360 --> 00:26:42.510 align:start position:0% prepared, you get a point. <00:26:40.548><c>If </c><00:26:40.736><c>not, </c><00:26:40.924><c>what </c><00:26:41.112><c>do </c><00:26:41.300><c>you </c><00:26:41.488><c>do? </c><00:26:41.676><c>I </c><00:26:41.864><c>will </c><00:26:42.052><c>say </c><00:26:42.240><c>it</c> 00:26:42.510 --> 00:26:42.520 align:start position:0% point. If not, what do you do? I will say it 00:26:42.520 --> 00:26:44.350 align:start position:0% point. If not, what do you do? I will say it again: 00:26:44.350 --> 00:26:44.360 align:start position:0% again: 00:26:44.360 --> 00:26:45.950 align:start position:0% again: prepare. 00:26:45.950 --> 00:26:45.960 align:start position:0% prepare. 00:26:45.960 --> 00:26:48.110 align:start position:0% prepare. Prepare <00:26:46.240><c>so </c><00:26:46.520><c>that </c><00:26:46.800><c>you </c><00:26:47.080><c>get </c><00:26:47.360><c>a </c><00:26:47.640><c>10.</c> 00:26:48.110 --> 00:26:49.669 align:start position:0% Prepare so that you get a 10. 00:26:49.669 --> 00:26:52.430 align:start position:0% 00:26:52.430 --> 00:26:56.029 align:start position:0% 00:26:56.029 --> 00:26:56.039 align:start position:0% 00:26:56.039 --> 00:26:58.950 align:start position:0% That <00:26:56.119><c>is </c><00:26:56.199><c>what </c><00:26:56.279><c>I </c><00:26:56.359><c>mean. </c><00:26:56.439><c>You </c><00:26:56.519><c>can </c><00:26:56.599><c>view </c><00:26:56.679><c>it </c><00:26:56.759><c>that </c><00:26:56.839><c>way. </c><00:26:56.919><c>Now, </c><00:26:56.999><c>next, </c><00:26:57.079><c>you </c><00:26:57.159><c>have </c><00:26:57.239><c>signed </c><00:26:57.319><c>distribution </c><00:26:57.399><c>contracts </c><00:26:57.479><c>with </c><00:26:57.559><c>wholesalers, </c><00:26:57.639><c>chain </c><00:26:57.719><c>distributors, </c><00:26:57.799><c>and </c><00:26:57.879><c>other </c><00:26:57.959><c>business </c><00:26:58.039><c>operators. </c><00:26:58.119><c>What </c><00:26:58.199><c>does </c><00:26:58.279><c>this </c><00:26:58.359><c>mean? </c><00:26:58.439><c>Yes,</c> 00:26:58.950 --> 00:26:58.960 align:start position:0% That is what I mean. You can view it that way. Now, next, you have signed distribution contracts with wholesalers, chain distributors, and other business operators. What does this mean? Yes, 00:26:58.960 --> 00:27:01.389 align:start position:0% That is what I mean. You can view it that way. Now, next, you have signed distribution contracts with wholesalers, chain distributors, and other business operators. What does this mean? Yes, that <00:26:59.155><c>is </c><00:26:59.350><c>correct. </c><00:26:59.545><c>You </c><00:26:59.740><c>have </c><00:26:59.935><c>signed </c><00:27:00.130><c>chain </c><00:27:00.325><c>contracts. </c><00:27:00.520><c>If </c><00:27:00.715><c>you </c><00:27:00.910><c>have</c> 00:27:01.389 --> 00:27:01.399 align:start position:0% that is correct. You have signed chain contracts. If you have 00:27:01.399 --> 00:27:04.389 align:start position:0% that is correct. You have signed chain contracts. If you have n't, <00:27:01.634><c>it's </c><00:27:01.869><c>a </c><00:27:02.104><c>zero </c><00:27:02.339><c>point. </c><00:27:02.574><c>If </c><00:27:02.809><c>you </c><00:27:03.044><c>have, </c><00:27:03.279><c>it</c> 00:27:04.389 --> 00:27:04.399 align:start position:0% n't, it's a zero point. If you have, it 00:27:04.399 --> 00:27:07.149 align:start position:0% n't, it's a zero point. If you have, it is <00:27:04.669><c>a </c><00:27:04.939><c>starting </c><00:27:05.209><c>point. </c><00:27:05.479><c>Once </c><00:27:05.749><c>you </c><00:27:06.019><c>do </c><00:27:06.289><c>that </c><00:27:06.559><c>and</c> 00:27:07.149 --> 00:27:07.159 align:start position:0% is a starting point. Once you do that and 00:27:07.159 --> 00:27:09.029 align:start position:0% is a starting point. Once you do that and test <00:27:07.383><c>it, </c><00:27:07.607><c>it </c><00:27:07.831><c>becomes </c><00:27:08.055><c>a </c><00:27:08.279><c>10.</c> 00:27:09.029 --> 00:27:09.039 align:start position:0% test it, it becomes a 10. 00:27:09.039 --> 00:27:11.909 align:start position:0% test it, it becomes a 10. So, <00:27:09.354><c>what </c><00:27:09.669><c>happens </c><00:27:09.984><c>in </c><00:27:10.299><c>that </c><00:27:10.614><c>case? </c><00:27:10.929><c>It </c><00:27:11.244><c>means </c><00:27:11.559><c>the</c> 00:27:11.909 --> 00:27:11.919 align:start position:0% So, what happens in that case? It means the 00:27:11.919 --> 00:27:14.310 align:start position:0% So, what happens in that case? It means the probability <00:27:12.204><c>of </c><00:27:12.489><c>success </c><00:27:12.774><c>increases </c><00:27:13.059><c>significantly. </c><00:27:13.344><c>Now, </c><00:27:13.629><c>finally, </c><00:27:13.914><c>you </c><00:27:14.199><c>have</c> 00:27:14.310 --> 00:27:16.590 align:start position:0% probability of success increases significantly. Now, finally, you have 00:27:16.590 --> 00:27:19.350 align:start position:0% 00:27:19.350 --> 00:27:19.360 align:start position:0% 00:27:19.360 --> 00:27:21.830 align:start position:0% specifically <00:27:19.720><c>established </c><00:27:20.080><c>logistics, </c><00:27:20.440><c>delivery, </c><00:27:20.800><c>and </c><00:27:21.160><c>CS </c><00:27:21.520><c>plans.</c> 00:27:21.830 --> 00:27:21.840 align:start position:0% specifically established logistics, delivery, and CS plans. 00:27:21.840 --> 00:27:24.950 align:start position:0% specifically established logistics, delivery, and CS plans. Logistics <00:27:22.142><c>and </c><00:27:22.444><c>delivery </c><00:27:22.746><c>systems </c><00:27:23.048><c>for </c><00:27:23.350><c>each </c><00:27:23.652><c>medium </c><00:27:23.954><c>and </c><00:27:24.256><c>distribution </c><00:27:24.558><c>line—</c> 00:27:24.950 --> 00:27:24.960 align:start position:0% Logistics and delivery systems for each medium and distribution line— 00:27:24.960 --> 00:27:27.549 align:start position:0% Logistics and delivery systems for each medium and distribution line— if <00:27:25.430><c>it </c><00:27:25.900><c>is </c><00:27:26.370><c>a </c><00:27:26.840><c>franchise,</c> 00:27:27.549 --> 00:27:27.559 align:start position:0% if it is a franchise, 00:27:27.559 --> 00:27:29.389 align:start position:0% if it is a franchise, such <00:27:27.791><c>a </c><00:27:28.023><c>system </c><00:27:28.255><c>is </c><00:27:28.487><c>very </c><00:27:28.719><c>important.</c> 00:27:29.389 --> 00:27:29.399 align:start position:0% such a system is very important. 00:27:29.399 --> 00:27:32.510 align:start position:0% such a system is very important. Logistics <00:27:29.643><c>and </c><00:27:29.887><c>delivery </c><00:27:30.131><c>are </c><00:27:30.375><c>also </c><00:27:30.619><c>crucial </c><00:27:30.863><c>for </c><00:27:31.107><c>online </c><00:27:31.351><c>shopping </c><00:27:31.595><c>malls; </c><00:27:31.839><c>if</c> 00:27:32.510 --> 00:27:32.520 align:start position:0% Logistics and delivery are also crucial for online shopping malls; if 00:27:32.520 --> 00:27:34.870 align:start position:0% Logistics and delivery are also crucial for online shopping malls; if you <00:27:32.871><c>have </c><00:27:33.222><c>created </c><00:27:33.573><c>your </c><00:27:33.924><c>own </c><00:27:34.275><c>store,</c> 00:27:34.870 --> 00:27:34.880 align:start position:0% you have created your own store, 00:27:34.880 --> 00:27:37.350 align:start position:0% you have created your own store, logistics <00:27:35.125><c>and </c><00:27:35.370><c>delivery </c><00:27:35.615><c>will </c><00:27:35.860><c>be </c><00:27:36.105><c>very </c><00:27:36.350><c>important, </c><00:27:36.595><c>right?</c> 00:27:37.350 --> 00:27:37.360 align:start position:0% logistics and delivery will be very important, right? 00:27:37.360 --> 00:27:39.830 align:start position:0% logistics and delivery will be very important, right? Similarly, <00:27:37.544><c>for </c><00:27:37.728><c>chain </c><00:27:37.912><c>stores </c><00:27:38.096><c>or </c><00:27:38.280><c>similar </c><00:27:38.464><c>businesses, </c><00:27:38.648><c>you </c><00:27:38.832><c>need </c><00:27:39.016><c>to </c><00:27:39.200><c>consider</c> 00:27:39.830 --> 00:27:39.840 align:start position:0% Similarly, for chain stores or similar businesses, you need to consider 00:27:39.840 --> 00:27:42.230 align:start position:0% Similarly, for chain stores or similar businesses, you need to consider how <00:27:40.240><c>you </c><00:27:40.640><c>will </c><00:27:41.040><c>deliver </c><00:27:41.440><c>your </c><00:27:41.840><c>products</c> 00:27:42.230 --> 00:27:42.240 align:start position:0% how you will deliver your products 00:27:42.240 --> 00:27:44.990 align:start position:0% how you will deliver your products there. <00:27:44.159><c>And</c> 00:27:44.990 --> 00:27:45.000 align:start position:0% there. And 00:27:45.000 --> 00:27:46.389 align:start position:0% there. And then, 00:27:46.389 --> 00:27:46.399 align:start position:0% then, 00:27:46.399 --> 00:27:49.830 align:start position:0% then, regarding <00:27:46.991><c>the </c><00:27:47.583><c>wholesalers </c><00:27:48.175><c>and </c><00:27:48.767><c>online </c><00:27:49.359><c>shopping</c> 00:27:49.830 --> 00:27:49.840 align:start position:0% regarding the wholesalers and online shopping 00:27:49.840 --> 00:27:52.830 align:start position:0% regarding the wholesalers and online shopping sellers, <00:27:50.383><c>how </c><00:27:50.926><c>will </c><00:27:51.469><c>they </c><00:27:52.012><c>handle </c><00:27:52.555><c>the</c> 00:27:52.830 --> 00:27:52.840 align:start position:0% sellers, how will they handle the 00:27:52.840 --> 00:27:55.470 align:start position:0% sellers, how will they handle the logistics... <00:27:53.036><c>Let's </c><00:27:53.232><c>think </c><00:27:53.428><c>together </c><00:27:53.624><c>about </c><00:27:53.820><c>whether </c><00:27:54.016><c>you've </c><00:27:54.212><c>prepared </c><00:27:54.408><c>these </c><00:27:54.604><c>aspects </c><00:27:54.800><c>and </c><00:27:54.996><c>get</c> 00:27:55.470 --> 00:27:57.750 align:start position:0% logistics... Let's think together about whether you've prepared these aspects and get 00:27:57.750 --> 00:27:57.760 align:start position:0% 00:27:57.760 --> 00:27:59.470 align:start position:0% ready. 00:27:59.470 --> 00:27:59.480 align:start position:0% ready. 00:27:59.480 --> 00:28:02.350 align:start position:0% ready. So, <00:28:00.780><c>how </c><00:28:02.080><c>many</c> 00:28:02.350 --> 00:28:02.360 align:start position:0% So, how many 00:28:02.360 --> 00:28:05.789 align:start position:0% So, how many items <00:28:02.541><c>are </c><00:28:02.722><c>there </c><00:28:02.903><c>in </c><00:28:03.084><c>total? </c><00:28:03.265><c>One, </c><00:28:03.446><c>two, </c><00:28:03.627><c>three, </c><00:28:03.808><c>four, </c><00:28:03.989><c>five, </c><00:28:04.170><c>seven, </c><00:28:04.351><c>eight, </c><00:28:04.532><c>nine, </c><00:28:04.713><c>ten, </c><00:28:04.894><c>eleven, </c><00:28:05.075><c>twelve, </c><00:28:05.256><c>and </c><00:28:05.437><c>thirteen.</c> 00:28:05.789 --> 00:28:05.799 align:start position:0% items are there in total? One, two, three, four, five, seven, eight, nine, ten, eleven, twelve, and thirteen. 00:28:05.799 --> 00:28:07.350 align:start position:0% items are there in total? One, two, three, four, five, seven, eight, nine, ten, eleven, twelve, and thirteen. 00:28:07.350 --> 00:28:10.430 align:start position:0% 00:28:10.430 --> 00:28:13.230 align:start position:0% 00:28:13.230 --> 00:28:13.240 align:start position:0% 00:28:13.240 --> 00:28:16.269 align:start position:0% If <00:28:13.378><c>we </c><00:28:13.516><c>rate </c><00:28:13.654><c>these </c><00:28:13.792><c>thirteen </c><00:28:13.930><c>items </c><00:28:14.068><c>out </c><00:28:14.206><c>of </c><00:28:14.344><c>ten, </c><00:28:14.482><c>that's </c><00:28:14.620><c>130 </c><00:28:14.758><c>points.</c> 00:28:16.269 --> 00:28:16.279 align:start position:0% If we rate these thirteen items out of ten, that's 130 points. 00:28:16.279 --> 00:28:20.029 align:start position:0% If we rate these thirteen items out of ten, that's 130 points. How <00:28:16.542><c>does </c><00:28:16.805><c>130 </c><00:28:17.068><c>points </c><00:28:17.331><c>work? </c><00:28:17.594><c>If </c><00:28:17.857><c>it's </c><00:28:18.120><c>80 </c><00:28:18.383><c>points </c><00:28:18.646><c>or </c><00:28:18.909><c>lower, </c><00:28:19.172><c>it </c><00:28:19.435><c>means</c> 00:28:20.029 --> 00:28:20.039 align:start position:0% How does 130 points work? If it's 80 points or lower, it means 00:28:20.039 --> 00:28:22.310 align:start position:0% How does 130 points work? If it's 80 points or lower, it means improvement <00:28:20.639><c>is </c><00:28:21.239><c>absolutely </c><00:28:21.839><c>necessary.</c> 00:28:22.310 --> 00:28:22.320 align:start position:0% improvement is absolutely necessary. 00:28:22.320 --> 00:28:24.909 align:start position:0% improvement is absolutely necessary. What <00:28:22.465><c>does </c><00:28:22.610><c>that </c><00:28:22.755><c>mean? </c><00:28:22.900><c>It </c><00:28:23.045><c>means </c><00:28:23.190><c>if </c><00:28:23.335><c>it's </c><00:28:23.480><c>a </c><00:28:23.625><c>score </c><00:28:23.770><c>of </c><00:28:23.915><c>[point], </c><00:28:24.060><c>you </c><00:28:24.205><c>need </c><00:28:24.350><c>to </c><00:28:24.495><c>put </c><00:28:24.640><c>in</c> 00:28:24.909 --> 00:28:24.919 align:start position:0% What does that mean? It means if it's a score of [point], you need to put in 00:28:24.919 --> 00:28:27.549 align:start position:0% What does that mean? It means if it's a score of [point], you need to put in more <00:28:25.100><c>effort </c><00:28:25.281><c>and </c><00:28:25.462><c>prepare </c><00:28:25.643><c>until </c><00:28:25.824><c>you </c><00:28:26.005><c>make </c><00:28:26.186><c>it </c><00:28:26.367><c>10 </c><00:28:26.548><c>points. </c><00:28:26.729><c>Right? </c><00:28:26.910><c>For </c><00:28:27.091><c>example, </c><00:28:27.272><c>if</c> 00:28:27.549 --> 00:28:29.909 align:start position:0% more effort and prepare until you make it 10 points. Right? For example, if 00:28:29.909 --> 00:28:29.919 align:start position:0% 00:28:29.919 --> 00:28:32.750 align:start position:0% I <00:28:32.039><c>have</c> 00:28:32.750 --> 00:28:32.760 align:start position:0% I have 00:28:32.760 --> 00:28:34.549 align:start position:0% I have n't <00:28:32.880><c>consulted </c><00:28:33.000><c>with </c><00:28:33.120><c>the </c><00:28:33.240><c>wholesale </c><00:28:33.360><c>chains, </c><00:28:33.480><c>I </c><00:28:33.600><c>just </c><00:28:33.720><c>need </c><00:28:33.840><c>to </c><00:28:33.960><c>consult </c><00:28:34.080><c>them </c><00:28:34.200><c>first.</c> 00:28:34.549 --> 00:28:34.559 align:start position:0% n't consulted with the wholesale chains, I just need to consult them first. 00:28:34.559 --> 00:28:37.269 align:start position:0% n't consulted with the wholesale chains, I just need to consult them first. Then <00:28:34.919><c>it's </c><00:28:35.279><c>a </c><00:28:35.639><c>score. </c><00:28:35.999><c>But </c><00:28:36.359><c>if </c><00:28:36.719><c>the</c> 00:28:37.269 --> 00:28:37.279 align:start position:0% Then it's a score. But if the 00:28:37.279 --> 00:28:39.470 align:start position:0% Then it's a score. But if the quality <00:28:37.420><c>of </c><00:28:37.561><c>the </c><00:28:37.702><c>wholesale </c><00:28:37.843><c>chains </c><00:28:37.984><c>is </c><00:28:38.125><c>lacking </c><00:28:38.266><c>before </c><00:28:38.407><c>I </c><00:28:38.548><c>even </c><00:28:38.689><c>consult, </c><00:28:38.830><c>what </c><00:28:38.971><c>happens? </c><00:28:39.112><c>It's</c> 00:28:39.470 --> 00:28:39.480 align:start position:0% quality of the wholesale chains is lacking before I even consult, what happens? It's 00:28:39.480 --> 00:28:41.389 align:start position:0% quality of the wholesale chains is lacking before I even consult, what happens? It's definitely <00:28:39.630><c>a </c><00:28:39.780><c>zero. </c><00:28:39.930><c>You </c><00:28:40.080><c>can</c> 00:28:41.389 --> 00:28:41.399 align:start position:0% definitely a zero. You can 00:28:41.399 --> 00:28:44.310 align:start position:0% definitely a zero. You can view <00:28:41.935><c>it </c><00:28:42.471><c>that </c><00:28:43.007><c>way. </c><00:28:43.543><c>Once </c><00:28:44.079><c>this</c> 00:28:44.310 --> 00:28:44.320 align:start position:0% view it that way. Once this 00:28:44.320 --> 00:28:47.870 align:start position:0% view it that way. Once this is <00:28:44.584><c>finished, </c><00:28:44.848><c>if </c><00:28:45.112><c>it's </c><00:28:45.376><c>80 </c><00:28:45.640><c>or</c> 00:28:47.870 --> 00:28:47.880 align:start position:0% is finished, if it's 80 or 00:28:47.880 --> 00:28:51.149 align:start position:0% is finished, if it's 80 or 89 <00:28:48.048><c>points, </c><00:28:48.216><c>you </c><00:28:48.384><c>can </c><00:28:48.552><c>think </c><00:28:48.720><c>that </c><00:28:48.888><c>you </c><00:28:49.056><c>can </c><00:28:49.224><c>proceed </c><00:28:49.392><c>with </c><00:28:49.560><c>developing </c><00:28:49.728><c>this </c><00:28:49.896><c>product. </c><00:28:50.064><c>If </c><00:28:50.232><c>it's</c> 00:28:51.149 --> 00:28:51.159 align:start position:0% 89 points, you can think that you can proceed with developing this product. If it's 00:28:51.159 --> 00:28:53.549 align:start position:0% 89 points, you can think that you can proceed with developing this product. If it's 90 <00:28:52.919><c>or</c> 00:28:53.549 --> 00:28:53.559 align:start position:0% 90 or 00:28:53.559 --> 00:28:55.909 align:start position:0% 90 or 100 <00:28:53.722><c>points, </c><00:28:53.885><c>there </c><00:28:54.048><c>is </c><00:28:54.211><c>definitely </c><00:28:54.374><c>a </c><00:28:54.537><c>possibility </c><00:28:54.700><c>of </c><00:28:54.863><c>success, </c><00:28:55.026><c>and </c><00:28:55.189><c>if </c><00:28:55.352><c>it</c> 00:28:55.909 --> 00:28:55.919 align:start position:0% 100 points, there is definitely a possibility of success, and if it 00:28:55.919 --> 00:28:58.070 align:start position:0% 100 points, there is definitely a possibility of success, and if it exceeds <00:28:56.369><c>100 </c><00:28:56.819><c>points, </c><00:28:57.269><c>it </c><00:28:57.719><c>means</c> 00:28:58.070 --> 00:28:58.080 align:start position:0% exceeds 100 points, it means 00:28:58.080 --> 00:29:00.190 align:start position:0% exceeds 100 points, it means success <00:28:58.260><c>is </c><00:28:58.440><c>guaranteed </c><00:28:58.620><c>if </c><00:28:58.800><c>developed. </c><00:28:58.980><c>What </c><00:28:59.160><c>does </c><00:28:59.340><c>that </c><00:28:59.520><c>mean? </c><00:28:59.700><c>It </c><00:28:59.880><c>means</c> 00:29:00.190 --> 00:29:00.200 align:start position:0% success is guaranteed if developed. What does that mean? It means 00:29:00.200 --> 00:29:03.070 align:start position:0% success is guaranteed if developed. What does that mean? It means all <00:29:00.670><c>the </c><00:29:01.140><c>preparations </c><00:29:01.610><c>are </c><00:29:02.080><c>complete.</c> 00:29:03.070 --> 00:29:03.080 align:start position:0% all the preparations are complete. 00:29:03.080 --> 00:29:05.830 align:start position:0% all the preparations are complete. So, <00:29:03.670><c>similarly, </c><00:29:04.260><c>for </c><00:29:04.850><c>the </c><00:29:05.440><c>marketing</c> 00:29:05.830 --> 00:29:05.840 align:start position:0% So, similarly, for the marketing 00:29:05.840 --> 00:29:08.230 align:start position:0% So, similarly, for the marketing scoring <00:29:05.928><c>sheet, </c><00:29:06.016><c>if </c><00:29:06.104><c>it's </c><00:29:06.192><c>a </c><00:29:06.280><c>zero, </c><00:29:06.368><c>you </c><00:29:06.456><c>just </c><00:29:06.544><c>need </c><00:29:06.632><c>to</c> 00:29:08.230 --> 00:29:08.240 align:start position:0% scoring sheet, if it's a zero, you just need to 00:29:08.240 --> 00:29:13.590 align:start position:0% scoring sheet, if it's a zero, you just need to prepare <00:29:09.373><c>the </c><00:29:10.506><c>relevant </c><00:29:11.639><c>content.</c> 00:29:13.590 --> 00:29:13.600 align:start position:0% prepare the relevant content. 00:29:13.600 --> 00:29:16.830 align:start position:0% prepare the relevant content. And <00:29:13.771><c>here... </c><00:29:13.942><c>As </c><00:29:14.113><c>mentioned, </c><00:29:14.284><c>you </c><00:29:14.455><c>understand </c><00:29:14.626><c>that </c><00:29:14.797><c>you </c><00:29:14.968><c>should </c><00:29:15.139><c>prepare </c><00:29:15.310><c>until </c><00:29:15.481><c>you </c><00:29:15.652><c>score </c><00:29:15.823><c>at </c><00:29:15.994><c>least</c> 00:29:16.830 --> 00:29:16.840 align:start position:0% And here... As mentioned, you understand that you should prepare until you score at least 00:29:16.840 --> 00:29:19.230 align:start position:0% And here... As mentioned, you understand that you should prepare until you score at least 90 points, 00:29:19.230 --> 00:29:22.029 align:start position:0% 90 points, 00:29:22.029 --> 00:29:22.039 align:start position:0% 00:29:22.039 --> 00:29:25.950 align:start position:0% right? <00:29:22.939><c>It </c><00:29:23.839><c>would </c><00:29:24.739><c>be </c><00:29:25.639><c>even</c> 00:29:25.950 --> 00:29:25.960 align:start position:0% right? It would be even 00:29:25.960 --> 00:29:28.470 align:start position:0% right? It would be even better <00:29:26.108><c>if </c><00:29:26.256><c>you </c><00:29:26.404><c>could </c><00:29:26.552><c>get </c><00:29:26.700><c>over </c><00:29:26.848><c>100. </c><00:29:26.996><c>The </c><00:29:27.144><c>point </c><00:29:27.292><c>is </c><00:29:27.440><c>that</c> 00:29:28.470 --> 00:29:28.480 align:start position:0% better if you could get over 100. The point is that 00:29:28.480 --> 00:29:32.029 align:start position:0% better if you could get over 100. The point is that preparing <00:29:28.699><c>in </c><00:29:28.918><c>this </c><00:29:29.137><c>way </c><00:29:29.356><c>is </c><00:29:29.575><c>the </c><00:29:29.794><c>most</c> 00:29:32.029 --> 00:29:32.039 align:start position:0% preparing in this way is the most 00:29:32.039 --> 00:29:35.630 align:start position:0% preparing in this way is the most important <00:29:32.414><c>thing </c><00:29:32.789><c>if </c><00:29:33.164><c>you </c><00:29:33.539><c>want </c><00:29:33.914><c>to </c><00:29:34.289><c>pass </c><00:29:34.664><c>safely. </c><00:29:35.039><c>So,</c> 00:29:35.630 --> 00:29:35.640 align:start position:0% important thing if you want to pass safely. So, 00:29:35.640 --> 00:29:38.430 align:start position:0% important thing if you want to pass safely. So, regarding <00:29:35.960><c>our </c><00:29:36.280><c>practical </c><00:29:36.600><c>course </c><00:29:36.920><c>on </c><00:29:37.240><c>writing </c><00:29:37.560><c>business </c><00:29:37.880><c>plans,</c> 00:29:38.430 --> 00:29:38.440 align:start position:0% regarding our practical course on writing business plans, 00:29:38.440 --> 00:29:41.310 align:start position:0% regarding our practical course on writing business plans, yes, <00:29:38.935><c>the </c><00:29:39.430><c>theoretical </c><00:29:39.925><c>study </c><00:29:40.420><c>is </c><00:29:40.915><c>almost</c> 00:29:41.310 --> 00:29:41.320 align:start position:0% yes, the theoretical study is almost 00:29:41.320 --> 00:29:43.669 align:start position:0% yes, the theoretical study is almost finished, <00:29:41.564><c>isn't </c><00:29:41.808><c>it? </c><00:29:42.052><c>Yes, </c><00:29:42.296><c>since </c><00:29:42.540><c>the </c><00:29:42.784><c>theoretical </c><00:29:43.028><c>study </c><00:29:43.272><c>is </c><00:29:43.516><c>nearly</c> 00:29:43.669 --> 00:29:43.679 align:start position:0% finished, isn't it? Yes, since the theoretical study is nearly 00:29:43.679 --> 00:29:45.870 align:start position:0% finished, isn't it? Yes, since the theoretical study is nearly complete, <00:29:43.909><c>anyway, </c><00:29:44.139><c>thank </c><00:29:44.369><c>you </c><00:29:44.599><c>all </c><00:29:44.829><c>for </c><00:29:45.059><c>your </c><00:29:45.289><c>hard </c><00:29:45.519><c>work.</c> 00:29:45.870 --> 00:29:45.880 align:start position:0% complete, anyway, thank you all for your hard work. 00:29:45.880 --> 00:29:49.350 align:start position:0% complete, anyway, thank you all for your hard work. Next <00:29:46.706><c>week, </c><00:29:47.532><c>we </c><00:29:48.358><c>will</c> 00:29:49.350 --> 00:29:52.590 align:start position:0% Next week, we will 00:29:52.590 --> 00:29:52.600 align:start position:0% 00:29:52.600 --> 00:29:54.710 align:start position:0% take <00:29:52.702><c>some </c><00:29:52.804><c>time </c><00:29:52.906><c>to </c><00:29:53.008><c>go </c><00:29:53.110><c>through </c><00:29:53.212><c>the </c><00:29:53.314><c>summary </c><00:29:53.416><c>again </c><00:29:53.518><c>regarding </c><00:29:53.620><c>business </c><00:29:53.722><c>plans. </c><00:29:53.824><c>You </c><00:29:53.926><c>understand, </c><00:29:54.028><c>right?</c> 00:29:54.710 --> 00:29:54.720 align:start position:0% take some time to go through the summary again regarding business plans. You understand, right? 00:29:54.720 --> 00:29:57.430 align:start position:0% take some time to go through the summary again regarding business plans. You understand, right? Yes, <00:29:54.927><c>we </c><00:29:55.134><c>will </c><00:29:55.341><c>take </c><00:29:55.548><c>some </c><00:29:55.755><c>time </c><00:29:55.962><c>to </c><00:29:56.169><c>go </c><00:29:56.376><c>through </c><00:29:56.583><c>the </c><00:29:56.790><c>summary. </c><00:29:56.997><c>Uh,</c> 00:29:57.430 --> 00:29:59.750 align:start position:0% Yes, we will take some time to go through the summary. Uh, 00:29:59.750 --> 00:29:59.760 align:start position:0% 00:29:59.760 --> 00:30:02.149 align:start position:0% it’s <00:30:00.025><c>not </c><00:30:00.290><c>completely </c><00:30:00.555><c>finished </c><00:30:00.820><c>next </c><00:30:01.085><c>week </c><00:30:01.350><c>either. </c><00:30:01.615><c>Yes, </c><00:30:01.880><c>but</c> 00:30:02.149 --> 00:30:02.159 align:start position:0% it’s not completely finished next week either. Yes, but 00:30:02.159 --> 00:30:03.830 align:start position:0% it’s not completely finished next week either. Yes, but anyway, <00:30:02.327><c>I </c><00:30:02.495><c>think </c><00:30:02.663><c>we </c><00:30:02.831><c>have </c><00:30:02.999><c>covered </c><00:30:03.167><c>the </c><00:30:03.335><c>entire </c><00:30:03.503><c>exam </c><00:30:03.671><c>scope.</c> 00:30:03.830 --> 00:30:03.840 align:start position:0% anyway, I think we have covered the entire exam scope. 00:30:03.840 --> 00:30:06.310 align:start position:0% anyway, I think we have covered the entire exam scope. So, <00:30:04.054><c>we </c><00:30:04.268><c>will </c><00:30:04.482><c>meet </c><00:30:04.696><c>next </c><00:30:04.910><c>week </c><00:30:05.124><c>to </c><00:30:05.338><c>have </c><00:30:05.552><c>a</c> 00:30:06.310 --> 00:30:06.320 align:start position:0% So, we will meet next week to have a 00:30:06.320 --> 00:30:09.350 align:start position:0% So, we will meet next week to have a final <00:30:06.548><c>review </c><00:30:06.776><c>session. </c><00:30:07.004><c>Thank </c><00:30:07.232><c>you </c><00:30:07.460><c>for </c><00:30:07.688><c>your </c><00:30:07.916><c>hard </c><00:30:08.144><c>work, </c><00:30:08.372><c>and </c><00:30:08.600><c>I</c> 00:30:09.350 --> 00:30:12.029 align:start position:0% final review session. Thank you for your hard work, and I 00:30:12.029 --> 00:30:14.509 align:start position:0% 00:30:14.509 --> 00:30:14.519 align:start position:0% 00:30:14.519 --> 00:30:18.240 align:start position:0% hope <00:30:14.579><c>to </c><00:30:14.639><c>see </c><00:30:14.699><c>you </c><00:30:14.759><c>in </c><00:30:14.819><c>good </c><00:30:14.879><c>health </c><00:30:14.939><c>during </c><00:30:14.999><c>the </c><00:30:15.059><c>last </c><00:30:15.119><c>week. </c><00:30:15.179><c>Thank </c><00:30:15.239><c>you.</c>