www.shopify.com

웹 수집: 2026-09-17
https://www.shopify.com/kr/blog/understanding-revenue-models
내용

Blockbuster(블록버스터)를 기억하시나요? 1990년대 내내 Blockbuster의 상징적인 파란색과 노란색 매장은 전 세계 영화 팬들의 주말 명소였습니다. 비즈니스 모델은 단순했습니다. VHS 테이프나 DVD를 대여하고 요금을 지불하는 방식이었습니다. 이러한 저비용 구조는 높은 수익률로 이어져, 블록버스터의 성장을 이끌었습니다. 그러나 소비자 선호도가 온디맨드 스트리밍으로 전환되면서, Netflix(넷플릭스)는 디지털 편의성 시대에 정확히 부합하는 구독 기반 수익 모델을 도입했습니다. 그 결과는 어떠했을까요? Netflix는 글로벌 엔터테인먼트 기업으로 성장했고, Blockbuster는 몰락했습니다. Blockbuster가 수익 모델을 조정했다면 지배력을 유지할 수 있었을지도 모릅니다. 이는 올바른 비즈니스 수익 모델의 중요성을 시사하는 사례입니다. 비즈니스 수익 모델은 기업이 제공하는 것을 실질적인 현금으로 전환하는 청사진과도 같습니다. 다음은 여러분의 비즈니스에 적합한 수익 모델을 찾는 방법과, 이를 시작하는 데 도움이 되는 7가지 수익 모델 예시입니다. 수익 모델이란 무엇인가요? 수익 모델은 기업이 제품이나 서비스를 통해 수익을 창출하는 방법을 정의합니다. 여기에는 가치 제안, 판매 채널, 가격 전략과 같은 핵심 요소가 포함됩니다. 올바른 모델을 선택하려면 고객 수요, 경쟁 환경, 그리고 확장 가능성을 분석해 지속 가능한 성장을 이끌어야 합니다. 다양한 수익 모델의 유형과 적절한 모델을 선택하는 방법을 이해하면, 비즈니스에 안정적인 수익 흐름을 구축하고 장기적인 성공 기반을 마련할 수 있습니다. 수익 모델 vs 비즈니스 모델 "수익 모델"과 "비즈니스 모델"이라는 용어는 서로 관련이 있지만, 수익 모델은 회사의 비즈니스 모델의 하위 집합입니다. 수익 모델은 회사가 수익을 창출하고 돈을 버는 방법에 특별히 초점을 맞추며, 회사 운영에 연료를 공급하는 엔진처럼 작동합니다. 반면, 비즈니스 모델은 고객에게 가치를 창출하고, 전달하며, 그 가치를 수익으로 전환하기 위해 유기적으로 작동하는 모든 구성 요소를 포괄하는 개념입니다. 전자상거래 비즈니스의 일반적인 수익 모델 구독 구독 모델에서는 고객이 제품이나 서비스 이용을 위해 반복적으로 요금을 지불하며, 이를 통해 회사는 안정적인 수익 흐름을 창출합니다. 이러한 반복 수익 모델은 고객에게 지속적인 가치를 제공하는 제품이나 서비스에 적합합니다. 구독 수익 모델의 예로는 서비스형 소프트웨어(SaaS), 온라인 콘텐츠 스트리밍 서비스, 멤버십 클럽 등이 있습니다. - 장점. 구독 수익 모델은 안정적인 수익 흐름을 제공하고, 장기적인 고객 관계를 구축할 수 있으며, 더 많은 구독자가 늘어날수록 사업 확장이 쉽습니다. - 단점. 높은 이탈률(고객이 제품이나 서비스 사용을 중단하는 비율)로 인해 수익이 예측 불가능할 수 있으며, 초기 설정 비용과 콘텐츠나 제품 업데이트에 대한 지속적인 투자가 필요합니다. 판매 가장 오래되고 전통적인 방법 중 하나인 판매 수익 모델은 물리적 또는 디지털 제품을 일회성 비용을 받고 고객에게 판매하는 것입니다. 이는 간단하고 널리 사용되는 접근 방식입니다. 판매 수익 모델은 의류나 전자제품과 같은 제품을 판매하는 전자상거래 스토어에서 가장 일반적으로 사용됩니다. 또한 전자책이나 음악 다운로드와 같은 디지털 제품을 제공하는 크리에이터에게도 적합한 방식입니다. - 장점. 각 판매에서 즉시 수익이 발생하며, 다양한 제품을 제공하고 필요에 따라 가격을 조정할 수 있습니다. - 단점. 시장 수요에 따라 수익이 불규칙할 수 있으며, 과잉 재고와 품절을 방지하려면 재고를 효율적으로 관리해야 하며, 경쟁으로 인해 가격과 이윤율 문제가 발생할 수 있습니다. 광고 대규모 청중이나 사용자 기반을 갖춘 회사는 광고 수익 모델을 통해 수익을 창출할 수 있습니다. 이 모델은 웹사이트나 앱에 다른 회사의 광고를 표시하고 광고 공간에 대해 비용을 청구하는 방식으로 운영됩니다. 소셜미디어 플랫폼, 검색 엔진, 콘텐츠 웹사이트, 모바일 앱은 일반적으로 이러한 광고 모델을 사용하여 수익을 창출합니다. - 장점. 광고 게재에는 비용이 거의 들지 않아 이윤율이 높을 수 있습니다. 웹사이트와 소셜 미디어 등 다양한 트래픽 소스를 수익화할 수 있으며, 방문자 수와 참여도가 증가함에 따라 모델을 확장할 수 있습니다. - 단점. 광고 차단기의 사용 증가로 수익이 감소할 수 있으며, 효과를 내기 위해서는 대규모의 일관적인 청중을 확보해야 합니다. 또한 과도한 광고는 사용자 경험과 참여에 부정적인 영향을 미칠 수 있습니다. 제휴 제휴 수익 모델은 다른 회사의 제품이나 서비스를 홍보하고, 고유한 추천 링크를 통해 발생한 판매마다 수수료를 받는 방식입니다. 제휴 수익 모델의 예로는 의류 브랜드를 홍보하는 패션 블로거, 뷰티 제품을 추천하는 소셜미디어 인플루언서, 제휴 링크를 통해 호텔을 추천하는 여행 웹사이트 등이 있습니다. - 단점. 수익은 제휴 파트너의 성과에 따라 달라지며, 동일한 제품을 홍보하는 제휴사 간 경쟁이 치열할 수 있습니다. 수수료 구매자와 판매자를 연결하는 전자상거래 플랫폼은 대게 수수료 기반 수익 모델을 사용하여 각 거래에서 수익을 남깁니다. 이 모델은 플랫폼이 우수한 사용자 경험, 안전한 결제 처리, 분쟁 해결을 제공하도록 유도합니다. 수수료 기반 모델의 예로는 프리랜서와 클라이언트를 연결하는 구인 마켓플레이스, 여행 예약 플랫폼, 차량 호출 서비스 등이 있습니다. - 장점. 거래 수가 증가할수록 수익이 늘어나며, 거래에서 발생하는 수익으로 재고를 유지할 필요가 없습니다. - 단점. 수익은 거래량과 시장 상황에 크게 의존하며, 경쟁으로 인해 수수료율이 낮아질 수 있고, 업계 규정을 준수하는 것이 복잡하고 비용이 많이 들 수 있습니다. 멤버십 구독 모델과 유사하게, 멤버십 수익 모델은 반복 요금을 받고 독점적인 혜택이나 커뮤니티 접근권을 제공하는 방식입니다. 다만, 멤버십은 특정 틈새시장이나 관심 그룹에 초점을 맞추는 경우가 많습니다. 이 수익 모델의 예로는 독점 운동 프로그램에 대한 월 요금을 지불하는 온라인 피트니스 커뮤니티와 멤버십 혜택이 있는 전문 기관 등이 있습니다. - 장점. 멤버십 비용을 통한 수익은 안정적이고 예측 가능하며, 커뮤니티 형성과 장기적인 참여를 구축할 수 있습니다. - 단점. 회원을 유지하고 멤버십 요금을 정당화해야 하고, 초기 설정에 많은 노력이 필요하며, 고객에게 지속적으로 가치를 제공해야 합니다. 프리미엄 프리미엄 수익 모델은 디지털 제품이나 서비스를 제공하는 전자상거래 업체에 효과적인 고객 확보 전략입니다. 무료 버전을 제공하여 많은 사용자를 유치하고, 그 중 일부를 고급 기능에 접근할 수 있는 유료 고객으로 전환할 수 있습니다. 프리미엄 모델의 예로는, 무료 기본 도구와 고급 기능을 위한 프리미엄 구독을 제공하는 사진 편집 소프트웨어가 있습니다. 또 다른 예로는, 무료 광고 지원 계층과 오프라인 청취가 가능한 프리미엄 광고 없는 플랜을 제공하는 음악 스트리밍 서비스가 있습니다. - 장점. 무료 제공으로 비교적 적은 비용으로 많은 수의 사용자를 유치할 수 있으며, 프리미엄 기능을 제공하여 무료 사용자를 유료 고객으로 전환할 수 있습니다. - 단점. 무료 사용자의 일부만 유료 고객으로 전환되는 경우가 많고, 직접적인 수익 없이 무료 사용자를 지원하는 데 지속적인 비용이 발생하며, 프리미엄 모델을 사용하는 기업이 많아 경쟁이 치열합니다. 올바른 비즈니스 수익 모델 선택하기 적합한 비즈니스 수익 모델 선택의 전적으로 여러분의 고유한 제품과 타겟 오디언스에 따라 다릅니다. 수익 모델 선택 시 다음 요소를 고려하세요. - 제품 및 서비스. 제품이 지속적인 가치를 제공합니까(구독)? 아니면 일회성 구매입니까(판매)? - 타겟 오디언스. 고객이 예산을 중시하여 일회성 구매를 선호합니까(판매)? 아니면 서비스에 지속적으로 접근하는 것을 중요하게 생각합니까(멤버십)? - 리소스. 재고를 관리할 수 있습니까(판매)? 플랫폼을 구축하고 복잡한 거래를 처리할 수 있습니까(수수료)? 확신이 서지 않는 경우, 모델을 실험하거나 결합하는 방법도 고려할 수 있습니다. 예를 들어, 일러스트레이터라면 무료 디지털 프린트를 제공해 잠재고객을 유치하고, 개별 구매자에게 맞춤형 작품을 일회성 요금으로 판매할 수 있습니다. 이후 구독 기반 디자인 수업을 제공하는 방식으로 여러 수익원을 동시에 확보할 수 있습니다. 비즈니스 수익 모델 분석 FAQ 효과적인 비즈니스 수익 모델을 만드는 방법은 무엇인가요? 타겟 고객과 이들의 제품이나 서비스에 대한 지불 의향을 이해한 다음, 경쟁사의 가격 전략을 분석하여 여러분의 회사에 효과적일 수 있는 것에 대한 통찰력을 얻으세요. 수익 모델을 회사의 목표와 일치시키고, 시장 피드백, 고객 행동, 재무 성과를 기반으로 주기적으로 조정하여 수익성과 경쟁력을 유지하세요. 비즈니스 수익 모델에는 몇 가지 유형이 있나요? 구독, 판매, 광고, 제휴, 수수료, 멤버십, 프리미엄 모델 등 다양한 유형이 있습니다. 이외에도 임대, 라이선싱, 후원, 거래 수수료, 기부 기반, 크라우드펀딩, 로열티, 리드 생성 등의 대체 모델이 있습니다. 가장 일반적으로 사용되는 비즈니스 수익 모델은 무엇인가요? 가장 흔한 수익 모델은 판매 수익 모델로, 제품이나 서비스를 고객에게 직접 일회성 요금으로 판매하여 수익을 창출합니다. 단순하면서도 즉각적인 수익 창출이 가능해 가장 널리 이용되는 모델입니다.
원문 자막 펼치기
<!DOCTYPE html><html lang="ko" dir="ltr"><head><script data-pre-hydration-monitor="true">(()=>{try{if(typeof MutationObserver>"u")return;const r=20,f=120,s={injectedElements:[],removedElements:[],attributesChanged:[]},c=t=>t?t.length>f?`${t.slice(0,f)}...`:t:"",N=["cdn.shopify.com","shopify.com","shopifycloud"],b=t=>t?N.some(e=>t.includes(e)):!1,m=t=>{const e=t.nodeName;if(!e||e==="#text"||e==="#comment")return null;const n=t.id?`#${t.id}`:"";let o="";if(t.className&&typeof t.className=="string"){const p=t.className.trim().split(/\s+/).slice(0,2).join(".");p&&(o=`.${p}`)}const u=t.getAttribute?.("src"),l=t.getAttribute?.("href"),g=t.getAttribute?.("type"),i=[];u?i.push(`src=${c(u)}`):l&&i.push(`href=${c(l)}`),g&&i.push(`type=${g}`);const E=i.length>0?`[${i.join(",")}]`:"",A=u||l||"";return{desc:[e,n,o,E].filter(Boolean).join(""),internal:b(A)}},d=t=>{const{target:e}=t,n=e.nodeName||"";return e.id?`${n}#${e.id}`:n},y=t=>{for(const e of t.addedNodes){const n=m(e);!n||n.internal||s.injectedElements.length<r&&s.injectedElements.push(`${n.desc} -> ${d(t)}`)}},$=t=>{for(const e of t.removedNodes){const n=m(e);!n||n.internal||s.removedElements.length<r&&s.removedElements.push(`${n.desc} <- ${d(t)}`)}},v=t=>{const e=d(t),n=t.target.getAttribute?.(t.attributeName)||"",o=`${e}.${t.attributeName}=${c(n)}`;s.attributesChanged.length<r&&s.attributesChanged.push(o)},h=new MutationObserver(t=>{for(const e of t){const n=e.type==="childList",o=e.type==="attributes";if(n){y(e),$(e);continue}o&&v(e)}}),a=()=>{h.observe(document.documentElement,{childList:!0,subtree:!0,attributes:!0})};document.readyState==="loading"?document.addEventListener("DOMContentLoaded",a):a(),window.__preHydrationData=s,window.__stopPreHydrationMonitor=()=>{h.disconnect(),document.removeEventListener("DOMContentLoaded",a),delete window.__preHydrationData,delete window.__stopPreHydrationMonitor}}catch{}})();
</script><title>비즈니스 수익 모델 분석과 선택 가이드 - Shopify 대한민국</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta http-equiv="Accept-CH" content="ECT, Save-Data, Device-Memory, Downlink"/><meta name="description" content="비즈니스 수익 모델 분석 관점에서 보면, 수익 모델이란 기업이 구독 모델부터 일회성 판매까지 다양한 방식을 통해 어떻게 수익을 창출하는지를 설명하는 구조입니다."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="비즈니스 수익 모델 분석과 선택 가이드 - Shopify 대한민국"/><meta property="og:description" content="비즈니스 수익 모델 분석 관점에서 보면, 수익 모델이란 기업이 구독 모델부터 일회성 판매까지 다양한 방식을 통해 어떻게 수익을 창출하는지를 설명하는 구조입니다."/><meta property="og:image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg"/><meta name="twitter:image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg"/><meta property="og:url" content="https://www.shopify.com/kr/blog/understanding-revenue-models"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="Shopify"/><meta name="twitter:account_id" content="17136315"/><meta name="twitter:title" content="비즈니스 수익 모델 분석과 선택 가이드 - Shopify 대한민국"/><meta name="twitter:description" content="비즈니스 수익 모델 분석 관점에서 보면, 수익 모델이란 기업이 구독 모델부터 일회성 판매까지 다양한 방식을 통해 어떻게 수익을 창출하는지를 설명하는 구조입니다."/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://cdn.shopify.com" rel="preconnect" crossorigin="anonymous"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="alternate" hreflang="ko" href="https://www.shopify.com/kr/blog/understanding-revenue-models"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/world/brochure/production-blog/assets/blogRedesign-C9NVmv62.css"/><link rel="preload" as="font" type="font/woff2" crossorigin="anonymous" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b2ba26f35a9189c443bbbd74242e6b0e.woff2"/><script data-async-css-loader="true">(function(){function n(e){if(!e||e.media==="all")return;function t(){e.media="all"}e.sheet?t():e.addEventListener("load",t,{once:!0})}document.querySelectorAll("link[data-async-css]").forEach(n),typeof MutationObserver<"u"&&new MutationObserver(function(e){e.forEach(function(t){t.addedNodes.forEach(function(a){a.nodeType===1&&a.tagName==="LINK"&&a.hasAttribute("data-async-css")&&n(a)})})}).observe(document.head,{childList:!0,subtree:!0})})();
</script><link rel="icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/61cc781fe73f11e9d4bd160d27cc627b.png" type="image/png"/><link rel="apple-touch-icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/8734d76c98437c8ae8a628bbeed3750a.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/193f18e4855704ef1716dc0cd750c1ee.png"/><link rel="canonical" href="https://www.shopify.com/kr/blog/understanding-revenue-models"/></head><body class="overscroll-y-none"><script>window.__brochureDuxConfig={"eventHandlerEndpoint":"/.well-known/dux?v2&_pri=1"}</script><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">콘텐츠로 건너뛰기</a></div><div class="relative"><header class="font-sans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-component-extra-variant="brochureV2-newNav-header" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-opacity after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 [&amp;:has(.level1-item:hover)]:after:opacity-100 [&amp;:has(.level1-item:focus-within)]:after:opacity-100 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto before:absolute before:top-0 before:left-0 before:will-change-opacity before:pointer-events-none before:h-full before:w-full before:z-100 before:transition-opacity before:duration-200 before:opacity-0 before:translate-y-full [&amp;:has(.level1-item:hover)]:before:opacity-100 [&amp;:has(.level1-item:focus-within)]:before:opacity-100 [&amp;:has(.level1-item)]:before:delay-[350ms] [&amp;:has(.level1-item:hover)]:before:delay-100 [&amp;:has(.level1-item:focus-within)]:before:delay-100 before:bg-[linear-gradient(180deg,#fff_0px,transparent_40px)] sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="relative flex shrink-0 items-center mr-8"><a href="/kr" data-component-name="logo-home" class="inline-block shrink-0 relative z-20"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/b2e2f48c81f4ae49a1f1f3c128238f50.svg" alt="Shopify" class="h-9 lg:h-9" data-component-name="shopify-logo"/></a></div><nav class="max-lg:hidden flex h-full grow" aria-label="주요" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full group"><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">Shopify를 선택해야 하는 이유</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&amp;]:-scale-y-100 [.level1-item:focus-within_&amp;]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&amp;]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&amp;]:before:opacity-100 lg:[.level1-item:hover_&amp;]:before:duration-[300ms] lg:[.level1-item:hover_&amp;]:before:delay-[350ms] lg:[.level1-item:focus-within_&amp;]:before:opacity-100 lg:[.level1-item:focus-within_&amp;]:before:duration-[300ms] lg:[.level1-item:focus-within_&amp;]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-Shopify를 선택해야 하는 이유" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-200 lg:[.level1-item:focus-within_&amp;]:delay-200 lg:will-change-transform xl:px-auto-xl level2-media-container flex max-lg:flex-col max-lg:gap-y-10 max-lg:pb-20 lg:items-start lg:overflow-hidden text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&amp;]:delay-[250ms,300ms] max-md:flex max-md:flex-col max-md:gap-y-1.5 md:grid grid-cols-3 grid-rows-[1fr] md:gap-x-4 lg:gap-x-6 lg:mb-10"><li class="max-md:relative"><label for="bk-nav-Shopify를 선택해야 하는 이유" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/start"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="빠르게 시작하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-drag-and-drop"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">빠르게 시작하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">내일부터 바로 판매할 수 있습니다.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/sell"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Shopify로 전환하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-boost"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Shopify로 전환하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">더 많은 고객을 확보해 더 많은 매출을 올려보세요.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/enterprise"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="엔터프라이즈급 브랜드가 신뢰하는 플랫폼" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-sales-up"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">엔터프라이즈급 브랜드가 신뢰하는 플랫폼<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">규모, 복잡성 또는 목표와 관계없이 이용할 수 있습니다.</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] max-lg:before:content-none lg:pb-10 lg:ps-10 lg:before:-bottom-5 before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:max-lg:w-1/2 sm:w-64">모든 스토어에 기본 탑재</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] max-md:gap-x-2 max-lg:w-full max-lg:gap-x-4 lg:gap-y-6 lg:flex-col"><li class="max-lg:w-1/2"><a href="/kr/checkout" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/07baf8219532d81f6d6725151f9e3482.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/5a751065b0c61a7ef84271640431b54a.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/6b1441a90dc0d0215f138f66d6dc18bb.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">세계 최고의 결제 시스템<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">검증된 전환율 향상 효과를 경험하세요.</p><img class="relative z-10 w-[118px] aspect-[3.333] rounded max-sm:mt-auto sm:row-start-[span_2] sm:self-center sm:justify-self-end sm:w-[100px] sm:max-lg:justify-self-center max-lg:shadow-[0_8px_48px_0_rgba(24,24,27,0.24),_0_4px_8px_0_rgba(24,24,27,0.16)] md:w-[133px] lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg" alt="세계 최고의 결제 시스템"/></a></li><li class="max-lg:w-1/2"><a href="/kr/sidekick" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/b759ef6f62237393d768ad362888875f.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/90ccaa3754ed4c1f485353f1853faaa9.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/952301edf0f8a5a57f90d6a395dd4a10.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">상거래에 최적화된 AI 어시스턴트를 만나보세요.</p><img class="relative z-10 w-[70px] aspect-square max-sm:translate-y-2.5 max-sm:-mt-2.5 sm:w-[80px] sm:self-center sm:justify-self-end sm:row-start-[span_2] sm:max-lg:justify-self-center lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=80" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=160 2x" alt="Sidekick"/></a></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">제품</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&amp;]:-scale-y-100 [.level1-item:focus-within_&amp;]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&amp;]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&amp;]:before:opacity-100 lg:[.level1-item:hover_&amp;]:before:duration-[300ms] lg:[.level1-item:hover_&amp;]:before:delay-[350ms] lg:[.level1-item:focus-within_&amp;]:before:opacity-100 lg:[.level1-item:focus-within_&amp;]:before:duration-[300ms] lg:[.level1-item:focus-within_&amp;]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-제품" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-200 lg:[.level1-item:focus-within_&amp;]:delay-200 lg:will-change-transform xl:px-auto-xl sm:[--bk-l2-rows:2] sm:grid sm:items-start sm:grid-cols-[1fr_1fr] sm:grid-rows-[repeat(var(--bk-l2-rows),min-content)] sm:[grid-template-areas:&quot;items_aside&quot;_&quot;belt_aside&quot;] max-md:pb-10 md:gap-y-8 md:[--bk-l2-rows:1] md:grid-cols-[2fr_1fr] md:[grid-template-areas:&quot;items_aside&quot;_&quot;belt_belt&quot;] md:max-lg:overflow-x-hidden lg:[--bk-l2-rows:2] lg:grid-cols-[3fr_1fr] text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&amp;]:delay-[250ms,300ms] flex flex-col gap-y-[68px] w-full md:max-h-[686px] md:flex-wrap md:gap-x-10 md:gap-y-10 lg:max-h-[546px] [@media(max-height:771px)_and_(min-width:1200px)]:max-h-[417px] [@media(max-height:771px)_and_(min-width:1200px)]:gap-y-8"><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-1"><label for="bk-nav-제품" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">웹사이트 구축</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/website/builder" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-drag-and-drop"></use></svg><span class="flex items-center">웹사이트 빌더<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="https://themes.shopify.com/?locale=ko" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-design"></use></svg><span class="flex items-center">테마<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/domains" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-domain"></use></svg><span class="flex items-center">도메인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/customer-accounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-user-profile"></use></svg><span class="flex items-center">고객 계정<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/sidekick" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai"></use></svg><span class="flex items-center">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-4 lg:order-3 lg:mb-10"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">어디서든 판매</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/online" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-online"></use></svg><span class="flex items-center">온라인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/agentic-storefronts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai-chats"></use></svg><span class="flex items-center">AI 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/pos" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-pos-tick"></use></svg><span class="flex items-center">POS(Point of Sale)<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/shop" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shop-app"></use></svg><span class="flex items-center">Shop 앱<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/channels" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-social"></use></svg><span class="flex items-center">소셜 및 마켓플레이스<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/international" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global"></use></svg><span class="flex items-center">전 세계<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/plus/solutions/b2b-ecommerce" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-sales-up"></use></svg><span class="flex items-center">B2B<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/markets" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global-markets"></use></svg><span class="flex items-center">여러 마켓에서 판매<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-5 lg:order-4"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">마케팅 및 분석</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/marketing" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-marketing"></use></svg><span class="flex items-center">광고 및 캠페인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/marketing-automation-tools" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-users"></use></svg><span class="flex items-center">이메일 및 고객 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/discounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-discount"></use></svg><span class="flex items-center">할인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/analytics" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-analytics"></use></svg><span class="flex items-center">분석<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/test-and-launch" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-computer-tick"></use></svg><span class="flex items-center">테스트 및 출시<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-2"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">비즈니스 운영</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/orders" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-inventory-synced"></use></svg><span class="flex items-center">주문 및 재고<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/shipping" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shipping"></use></svg><span class="flex items-center">배송<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/flow" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-save-time"></use></svg><span class="flex items-center">워크플로 자동화<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-3 lg:order-5"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">결제 받기</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/checkout" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-credit-card"></use></svg><span class="flex items-center">결제<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/payments" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-money"></use></svg><span class="flex items-center">지급<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li></ul><ul class="[grid-area:belt] gap-y-8 max-md:flex max-md:flex-col md:relative md:pt-6 md:pb-12 md:grid md:gap-x-10 md:grid-cols-3 md:max-lg:grid-rows-[min-content] md:max-lg:gap-y-6 md:max-lg:before:absolute md:max-lg:before:w-[200vw] md:max-lg:before:h-px md:max-lg:before:z-10 md:max-lg:before:top-0 md:max-lg:before:left-1/2 md:max-lg:before:-translate-x-1/2 lg:[--belt-calc:calc((100%-416px)/3)] lg:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_296px] lg:sticky lg:py-6 lg:z-20 lg:before:absolute lg:before:w-[200vw] lg:before:h-10 lg:before:top-0 lg:before:left-1/2 lg:before:-translate-x-1/2 lg:before:-translate-y-full lg:before:pointer-events-none lg:before:z-10 lg:after:absolute lg:after:w-[200vw] lg:after:h-full lg:after:top-0 lg:after:left-1/2 lg:after:-translate-x-1/2 lg:after:pointer-events-none lg:after:ring-1 lg:after:ring-inset [@media(width&gt;=1420px)]:[--belt-calc:calc((75%-110px)/3)] [@media(width&gt;=1420px)]:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_calc(25%-10px)] md:max-lg:before:bg-[#f4f4f5] lg:after:ring-[#f4f4f5] lg:after:bg-white lg:-bottom-9 lg:before:bg-[linear-gradient(0deg,#fff_0px,transparent_40px)]"><li class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] text-[#008060] font-semibold lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10 mb-0 max-lg:w-full md:max-lg:col-span-3 lg:leading-[1.8]">Shopify 맞춤 설정 및 확장</li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="/kr/ucp" class="level3-link"><p class="flex items-center">에이전트 전용 상거래<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">에이전트 도구로 구축하세요</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://apps.shopify.com/?locale=ko" class="level3-link"><p class="flex items-center">Shopify App Store<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">최대 규모의 상거래 에코시스템</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://shopify.dev" class="level3-link"><p class="flex items-center">Shopify.dev<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">개발자 설명서, CLI 등</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] px-4 max-sm:pb-10 max-sm:before:rounded-lg max-sm:before:bg-none max-sm:before:w-full sm:ps-10 sm:pe-0 sm:self-stretch sm:before:-top-[104px] sm:before:-bottom-10 sm:after:absolute sm:after:-top-10 sm:after:start-0 sm:after:bottom-0 sm:after:w-px sm:after:bg-no-repeat sm:after:z-10 sm:after:will-change-[opacity] md:before:-bottom-[32px] md:after:-bottom-[32px] before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:w-64">멈추지 않는 혁신</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] gap-y-10 flex-col sm:w-64"><li class=""><a href="/editions" class="level3-link"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/095b0536eb3a264c83761008f47aecbd.png?width=512" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block mb-3 aspect-[1.706] sm:h-[150px] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/88ca374851be502b9cf03e43dc3a4239.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/a47f449c4807b685632d92c0684c994b.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5">Shopify Editions<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Shopify는 매년 두 차례, 150개 이상의 업데이트를 진행합니다.</p></a></li><li class=""><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:w-64">최신 업데이트</p><ul class="level3-container flex flex-col"><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[400ms,450ms] lg:[.level1-item:focus-within_&amp;]:delay-[400ms,450ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-agentic-storefronts-insights-v1#agentic-storefronts-insights" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Agentic Storefronts</a></li><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[450ms,500ms] lg:[.level1-item:focus-within_&amp;]:delay-[450ms,500ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-campaign-autopilot-v1#introducing-campaign-autopilot" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Campaign Autopilot</a></li><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[500ms,550ms] lg:[.level1-item:focus-within_&amp;]:delay-[500ms,550ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-shopify-ai-toolkit-for-devs-v1#shopify-ai-toolkit-for-developers" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">개발자용 Shopify AI Toolkit</a></li></ul></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/pricing">요금제</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/enterprise">Enterprise</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="me-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=ko" data-component-name="login">로그인</a></li><li class="leading-[0]"><a href="https://admin.shopify.com/signup?locale=ko&amp;language=ko&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Funderstanding-revenue-models&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">무료 체험 시작</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://admin.shopify.com/signup?locale=ko&amp;language=ko&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Funderstanding-revenue-models&amp;signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="외부 소스: 무료 체험 시작">무료 체험 시작</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="메뉴" aria-expanded="false" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-opacity after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a href="/kr" data-component-name="logo-home" class="inline-block shrink-0 absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 w-9 opacity-0 pointer-events-none"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/cac815e4ee0f383f7b4b5302b5a7a29a.svg" alt="Shopify" class="h-9" data-component-name="shopify-logo"/></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/kr/blog/" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">블로그</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/topics/비즈니스-시작하기" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">비즈니스 시작하기</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/topics/비즈니스-아이디어-찾기" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">비즈니스 아이디어 찾기</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/topics/온라인으로-수익-창출" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">온라인으로 수익 창출</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">최신 정보</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">더 보기<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></button><div id="id_더 보기_4" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/kr/blog/topics/마케팅" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">마케팅</a></li><li class="py-3 px-4 rounded-lg"><a href="/kr/blog/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">모든 주제 보기</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><button type="button" class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation" aria-label="검색" aria-expanded="false">검색<span style="width:16px;height:16px;display:inline-block"></span></button><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/kr/blog/understanding-revenue-models" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value="" role="search" aria-label="검색" data-discover="true"><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-[var(--color-shade-500,#71717a)]" type="text" name="header-search" autoComplete="off" placeholder="검색" aria-label="검색 입력" aria-describedby="search-instructions" value=""/><button type="submit" class="lg:hidden p-6 -mr-6" aria-label="검색 제출"><span style="width:16px;height:16px;display:inline-block"></span></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-[var(--color-shade-500,#71717a)]" id="search-instructions" aria-hidden="true">찾으려는 항목을 입력하세요.<span style="width:16px;height:16px;display:inline-block"></span></div><button type="button" class="hidden lg:block p-2 cursor-pointer ml-auto" aria-label="검색 닫기"><span style="width:20px;height:20px;display:inline-block"></span></button></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><ul class="flex items-center"><li class="me-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=ko" data-component-name="login">로그인</a></li><li class="leading-[0]"><a href="https://admin.shopify.com/signup?locale=ko&amp;language=ko&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Funderstanding-revenue-models&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">무료 체험 시작</a></li></ul></div></div></div></div></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-component-section-bg text-component-section-content relative z-1 featured-blogs gap-y-0 pb-0 pt-36" data-section-name="" data-component-name="understanding-revenue-models" data-viewable-component="true"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px] !px-0 !py-xl sm:!px-[40px] sm:!pt-16 sm:!pb-12 tablet-xl:!px-[130px] tablet-xl:!pt-12 tablet-xl:!pb-12 desktop:!px-[210px] max-sm:[&amp;&gt;p+p]:!mb-0"><p class="richtext uppercase font-medium font-sans mb-2 text-2xl tablet:text-3xl max-w-[680px]">지금 바로 Shopify로 판매를 시작하세요</p><p class="richtext max-w-[680px] text-sm mb-4">지금 바로 Shopify 무료 체험을 시작한 다음, 과정의 모든 단계에서 여러분을 안내할 다양한 자료를 활용하세요.</p><div data-component-name="button-group" class="text-base relative z-20 max-sm:hidden" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/signup?locale=ko&amp;language=ko&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Funderstanding-revenue-models&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">무료 체험 시작</a><a href="/kr" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">자세히 알아보기</a></div></div><div data-component-name="blog-header-banner-ctas" class="relative z-20 mx-auto mt-md flex w-full max-w-xl flex-col items-center gap-md sm:hidden mt-md"><div data-component-name="email-form" class="flex w-full max-w-full justify-center sm:w-md"><form novalidate="" action="https://admin.shopify.com/signup" class="[&amp;_[data-component-name=&#x27;message&#x27;]]:mt-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:max-h-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:overflow-hidden [&amp;_[data-component-name=&#x27;message&#x27;]]:pt-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:opacity-0 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:mt-2 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:max-h-24 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:pt-1 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:opacity-100 [&amp;_[data-component-name=&#x27;message&#x27;]]:text-left flex w-full flex-col justify-center" method="post"><div data-component-name="text-input" class="flex flex-col" data-mode="light"><div class="relative box-border flex min-h-14 w-full items-center justify-between rounded-button bg-input-light-bg text-input-light-text ring-1 ring-inset ring-input-light-border hover:ring-input-light-border-hover focus-within:ring-state-focus focus-within:outline-0"><input aria-describedby="blog-header-banner-email-form-:R5l55n5:-description" autoComplete="email" class="peer h-14 w-full bg-transparent px-6 pb-2 pt-6 placeholder:text-transparent focus-visible:outline-none" id="blog-header-banner-email-form-:R5l55n5:" placeholder=" " type="email"/><label class="pointer-events-none absolute left-6 z-10 origin-top-left text-base text-input-light-label-text duration-300 ease-out top-2 translate-y-0 scale-75 peer-placeholder-shown:top-1/2 peer-placeholder-shown:-translate-y-1/2 peer-placeholder-shown:scale-100 peer-focus:!top-2 peer-focus:!translate-y-0 peer-focus:!scale-75" for="blog-header-banner-email-form-:R5l55n5:">이메일 주소를 입력해 주세요</label></div><p id="blog-header-banner-email-form-:R5l55n5:-description" data-mode="light" data-component-name="message" class="flex leading-4" style="transition:max-height 300ms ease-out, opacity 300ms ease-out, margin-top 300ms ease-out, padding-top 300ms ease-out"><span class="text-xs text-shade-60">Shopify 마케팅 이메일 수신에 동의하시게 됩니다.</span></p><div class="block w-full pt-2"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled mr-1 my-1 whitespace-nowrap w-full py-4" data-component-name="start-free-trial" data-mode="light" role="link">무료 체험 시작</button></div></div></form></div><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm link no-underline font-bold" style="widows:2" href="/kr"><span class="inline underline hover:no-underline">자세히 알아보기</span></a></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="bg-white"><meta itemProp="mainEntityOfPage" content="/kr/blog/understanding-revenue-models"/><meta itemProp="dateModified" content="2026-03-12T03:42:00.000Z"/><meta itemProp="datePublished" content="2026-03-12T00:00:00.000Z"/><meta itemProp="image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg"/><div class="relative"><div class="pt-xl pb-xl md:text-center" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1 md:max-w-2xl lg:max-w-3xl md:mx-auto"><nav class="uppercase text-black text-eyebrow-md pb-xs"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&amp;_span]:no-underline" style="widows:2" href="/kr/blog/"><span class="inline underline hover:no-underline">블로그</span></a><span class="px-xs">•</span><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&amp;_span]:no-underline" style="widows:2" href="/kr/blog/topics/비즈니스-시작하기"><span class="inline underline hover:no-underline">비즈니스 시작하기</span></a></nav><h1 class="text-theme-content text-t2"><span itemProp="headline">비즈니스 수익 모델 분석과 선택 가이드</span></h1><p class="text-theme-content text-body-lg mt-sm opacity-60">비즈니스 수익 모델 분석 관점에서 보면, 수익 모델이란 기업이 구독 모델부터 일회성 판매까지 다양한 방식을 통해 어떻게 수익을 창출하는지를 설명하는 구조입니다.</p><div class="lg:hidden mt-md flex items-center gap-md w-full md:justify-center" itemProp="author" itemscope="" itemType="https://schema.org/Person"><img src="https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&amp;d=404" alt="" width="48" height="48" class="size-12 md:size-14 rounded-full object-cover shrink-0"/><div class="flex flex-col text-left"><span class="text-theme-content text-t7"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&amp;_span]:no-underline" style="widows:2" href="/kr/blog/authors/shopify-팀"><span class="inline underline hover:no-underline"><span itemProp="name">Shopify 팀 작성</span></span></a></span><span class="text-body-sm text-theme-content-body">2026년 3월 12일<!-- --> • 읽는 데 5분</span></div></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1"><div class="-mx-margin md:mx-0 overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg?originalWidth=1848&amp;originalHeight=782" alt="주황색 배경 위에 쌓여 있던 금화 더미가 넘어져 있는 모습" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/b/shopify-brochure2-assets/ad07aa5a8272e7e8711fb5492b4c46ff.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w" data-component-name="auto-responsive-image"/></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-2xl bg-component-grid-bg gap-x-xl my-xl" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-4 lg:col-span-3 col-start-1" data-component-name="blog-left-sidebar"><nav aria-label="이 페이지에서" data-component-name="blog-left-sidebar-nav" class="space-y-2xl rounded-lg bg-warm-gray-50 p-md md:sticky md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:rounded-none md:bg-transparent md:p-0"><div><p class="text-theme-content richtext text-t7 mb-md">이 페이지에서</p><ul class="flex flex-col gap-md md:gap-sm border-l border-shade-300"><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&amp;_span]:flex [&amp;_span]:items-center [&amp;_span]:justify-between [&amp;_span]:!no-underline hover:[&amp;_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#1"><span class="inline underline hover:no-underline">수익 모델이란 무엇인가요?<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&amp;_span]:flex [&amp;_span]:items-center [&amp;_span]:justify-between [&amp;_span]:!no-underline hover:[&amp;_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#2"><span class="inline underline hover:no-underline">수익 모델 vs 비즈니스 모델<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&amp;_span]:flex [&amp;_span]:items-center [&amp;_span]:justify-between [&amp;_span]:!no-underline hover:[&amp;_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#3"><span class="inline underline hover:no-underline">전자상거래 비즈니스의 일반적인 수익 모델<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&amp;_span]:flex [&amp;_span]:items-center [&amp;_span]:justify-between [&amp;_span]:!no-underline hover:[&amp;_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#4"><span class="inline underline hover:no-underline">올바른 비즈니스 수익 모델 선택하기<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&amp;_span]:flex [&amp;_span]:items-center [&amp;_span]:justify-between [&amp;_span]:!no-underline hover:[&amp;_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#5"><span class="inline underline hover:no-underline">비즈니스 수익 모델 분석 FAQ<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li></ul></div><div class="bg-blog-bannerBg p-md"><p class="text-theme-content richtext text-t5">지금 온라인 비즈니스를 시작하세요.</p><p class="text-theme-content richtext text-t5 font-bold">무료입니다.</p><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-lg group mt-sm flex items-center justify-between border-b border-black pb-0 [&amp;_span]:no-underline [&amp;_span]:flex [&amp;_span]:w-full [&amp;_span]:items-center [&amp;_span]:justify-between" style="widows:2" aria-label="외부 소스: 무료 체험 시작 " rel="noopener noreferrer" href="https://admin.shopify.com/signup?locale=ko&amp;language=ko&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Funderstanding-revenue-models&amp;signup_types%5B%5D=paid_trial_experience"><span class="inline underline hover:no-underline">무료 체험 시작<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="20" height="20" class="text-component-icon rotate-90"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></div></nav></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-theme-content-body [&amp;_h2]:text-t3 [&amp;_h2]:mt-xl [&amp;_h2]:mb-md [&amp;_h2]:text-black [&amp;_.heading--2]:text-t5 [&amp;_.heading--2]:text-black [&amp;_.heading--2]:mb-md [&amp;_h3]:text-t4 [&amp;_h3]:mt-xl [&amp;_h3]:mb-md [&amp;_h3]:text-black [&amp;_h4]:text-t5 [&amp;_h4]:mt-xl [&amp;_h4]:mb-md [&amp;_h4]:text-black [&amp;_h5]:text-t6 [&amp;_.heading--4]:text-t5 [&amp;_.heading--4]:text-black [&amp;_.heading--4]:tracking-[-.02em] [&amp;_p]:mb-md [&amp;_p]:[overflow-wrap:anywhere] [&amp;_hr]:mb-md [&amp;_a]:text-black [&amp;_a]:font-[550] [&amp;_a]:underline [&amp;_a:hover]:no-underline [&amp;_sup_a]:no-underline [&amp;_sup_a:hover]:underline [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_img]:my-lg [&amp;_img]:inline-block [&amp;_figure]:mb-lg [&amp;_figure&gt;img]:mb-0 [&amp;_a&gt;img]:mt-3 [&amp;_a&gt;img]:mb-lg [&amp;_a&gt;img]:h-[revert-layer] [&amp;_a&gt;img]:inline-block [&amp;_p_img:not(#text-cta_*)]:!mt-0 [&amp;_p_img:not(#text-cta_*)]:!mb-md [&amp;_figcaption]:mb-lg [&amp;_figcaption]:text-body-sm [&amp;_figcaption]:mt-2 [&amp;_ul]:list-disc [&amp;_ul]:mb-xs [&amp;_ul]:pl-4 [&amp;_ul_li]:pl-1 [&amp;_ol]:list-decimal [&amp;_ol]:mb-xs [&amp;_ol]:pl-4 [&amp;_ol_li]:pl-1 [&amp;_ol_li::marker]:font-bold [&amp;_li+li]:mt-xs [&amp;_ul+p]:mt-md [&amp;_ol+p]:mt-md [&amp;_iframe]:max-w-full [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-lg [&amp;_.aspect-video_iframe]:mt-0 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap [&amp;_.green]:text-[green] [&amp;_.red]:text-[red] [&amp;_.pros]:bg-[#eafaea] [&amp;_.pros]:rounded-[10px] [&amp;_.pros]:p-5 [&amp;_.pros_h3]:mt-2 [&amp;_.cons]:bg-[#ffebe6] [&amp;_.cons]:rounded-[10px] [&amp;_.cons]:p-5 [&amp;_.cons_h3]:mt-2 [&amp;_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.pros]:flex-[1_0_100%] [&amp;_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.cons]:flex-[1_0_100%] [&amp;_.pros_.grid-container]:grid [&amp;_.cons_.grid-container]:grid [&amp;_.grid-container]:gap-[5px] [&amp;_.grid-container]:grid-cols-[15px_auto] [&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_[id^=&quot;article-source-&quot;]]:scroll-mt-40 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]]:flex [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]]:flex-col [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]]:gap-md [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.marketing-button]:self-start [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_:is(p,h2,h3,h4)]:!my-0 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.heading--4+p]:!-mt-2 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.heading--4+p]:md:!-mt-4 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.heading--4]:!text-t4 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_p]:!text-body-base [&amp;_.blog-cta-shopify-logo]:!font-normal [&amp;_.blog-cta-shopify-logo]:!text-t6 [&amp;_.blog-cta-shopify-logo]:!mb-md [&amp;_.blog-cta-shopify-logo]:!ml-0 [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]]:!pt-sm [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]]:!ml-0 [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]]:!text-body-sm [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]_span]:!text-body-sm [&amp;_[data-email-signup]_br]:hidden [&amp;_[data-email-signup]_.marketing-block]:!my-xl [&amp;_[data-email-signup]_.heading--4]:!mb-2 [&amp;_[data-email-signup]_.heading--4]:!ml-0 [&amp;_[data-email-signup]_form&gt;p]:!mb-0 [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:!bg-black [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:!text-white [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:hover:!bg-[#3f3f46] [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:active:!bg-[#71717a] [&amp;_[data-component-name=&quot;blog-read-more&quot;]]:!my-lg [&amp;_[data-component-name=&quot;blog-read-more&quot;]]:font-sans [&amp;_[data-component-name=&quot;blog-read-more&quot;]_h2]:!font-sans [&amp;_[data-component-name=&quot;blog-read-more&quot;]_h2]:!text-t4 [&amp;_[data-component-name=&quot;blog-read-more&quot;]_a]:!text-body-base [&amp;_[data-component-name=&quot;blog-read-more&quot;]_a]:!text-component-link-content [&amp;_[data-component-name=&quot;blog-read-more&quot;]_a]:hover:!text-component-link-content-hover [&amp;_[data-component-name=&quot;blog-read-more&quot;]_li]:!mt-sm [&amp;_#faq-section]:!my-xl [&amp;_:is([data-component-name=&quot;blog-cta-marketing&quot;],.blog-cta-container,[data-email-signup]_.marketing-block,[data-component-name=&quot;blog-read-more&quot;],#faq-section,[data-guide]&gt;div)]:!p-lg [&amp;_[data-guide]&gt;div]:!font-sans" itemProp="articleBody"><div><p>Blockbuster(블록버스터)를 기억하시나요? 1990년대 내내 Blockbuster의 상징적인 파란색과 노란색 매장은 전 세계 영화 팬들의 주말 명소였습니다. 비즈니스 모델은 단순했습니다. VHS 테이프나 DVD를 대여하고 요금을 지불하는 방식이었습니다. 이러한 저비용 구조는 높은 <a href="/kr/blog/what-is-profit-margin">수익률</a>로 이어져, 블록버스터의 성장을 이끌었습니다.</p>
<p>그러나 소비자 선호도가 온디맨드 스트리밍으로 전환되면서, Netflix(넷플릭스)는 디지털 편의성 시대에 정확히 부합하는 <a href="/kr/blog/how-to-start-a-subscription-business">구독</a> 기반 수익 모델을 도입했습니다. 그 결과는 어떠했을까요? Netflix는 글로벌 엔터테인먼트 기업으로 성장했고, Blockbuster는 몰락했습니다.</p>
<p>Blockbuster가 수익 모델을 조정했다면 지배력을 유지할 수 있었을지도 모릅니다. 이는 올바른 비즈니스 수익 모델의 중요성을 시사하는 사례입니다. 비즈니스 수익 모델은 기업이 제공하는 것을 실질적인 현금으로 전환하는 청사진과도 같습니다.</p><div id="text-cta"></div>
<p>다음은 여러분의 비즈니스에
이 자료가 속한 분류

비즈니스 모델 선택
← 돌아가기