Shopify 리서치 허브 · 문서/위키형 둘러보기 분류 관리 자동 조사

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웹 수집: 2026-09-15
https://www.shopify.com/kr/blog/how-to-write-a-newsletter

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평소에 사람들은 하루에 백 통이 넘는 이메일을 받지만, 대부분은 디지털 소음에 묻혀버립니다. 하지만 훌륭한 뉴스레터는 다릅니다. 사람들이 실제로 받아보기를 기대하는 콘텐츠입니다. Shopify 데이터에 따르면 일반적인 마케팅 이메일의 오픈율은 20% 정도이지만, 잘 만들어진 주간 뉴스레터는 무려 48.31%의 인상적인 오픈율을 달성할 수 있습니다. 사업주와 마케터에게 신중하게 작성된 뉴스레터는 브랜드를 고객의 마음속에 각인시키고 의미 있는 관계를 구축하는 강력한 도구입니다. 하지만 좋은 결과를 얻으려면 시간과 노력이 필요합니다. Shopify 수석 에디터 Josh Rosenblat은 "더 부드럽고 장기적인 마케팅 가치가 있습니다."라고 말합니다. 뉴스레터의 목적은 제품을 판매하는 것이 아니라 커뮤니티를 구축하는 것이기 때문입니다. "뉴스레터를 통해서는 교육에 집중하고, 다양한 고객과의 관계를 깊게 만들며, 개별적인 목소리를 부각시키는 데 중점을 둡니다." 앞으로 Josh가 뉴스레터 작성에 도전하고자 하는 사업주들을 위한 최고의 팁들을 공유하겠습니다. 구독자의 관심을 끄는 4가지 뉴스레터 유형 뉴스레터를 시작할 때는 명확한 가치 제안이 필요합니다. Josh는 성공적인 뉴스레터 대부분이 네 가지 주요 카테고리로 나뉜다고 설명합니다. 1. 유용한 뉴스레터 이런 뉴스레터는 구독자들이 이메일함을 넘어서 활용할 수 있는 실용적이고 실행 가능한 정보를 제공합니다. Josh는 "받는 사람에게 조언이나 이메일함 밖에서도 가져갈 수 있는 정보를 제공하는 것입니다."라고 말합니다. 반려견 샴푸 회사가 매주 펫케어 팁을 공유하는 것을 상상해 보세요. 예를 들어 반려견이 스컹크를 만났을 때 어떻게 해야 하는지 같은 정보 말입니다. 생활용품(CPG) 브랜드라면 자사 제품을 활용한 레시피를 포함해 독자들에게 즉시 유용한 정보를 제공할 수 있습니다. 2. 큐레이션 뉴스레터 큐레이션 뉴스레터는 웹상의 다양한 소스나 자체 아카이브(블로그 게시물 등)에서 가져온 링크나 이미지를 모아 제공합니다. Josh의 표현을 빌리면 "독자의 세계관을 넓혀주는 엄선된 자료"라고 할 수 있습니다. 업계 뉴스, 흥미로운 블로그 게시물, 심지어 사용자 제작 콘텐츠도 모을 수 있습니다. Josh는 "반려견 샴푸 회사라면 이전에 제품을 사용한 고객들의 반려견 사진을 큐레이션하는 뉴스레터를 만들 수 있습니다."라고 덧붙입니다. 패션 브랜드라면 구독자들의 코디 제출작을 소개할 수도 있습니다. 3. 개성 중심 뉴스레터 Josh는 "소비자들은 브랜드 뒤에 있는 사람들과의 진정한 연결을 갈망합니다."라고 말합니다. 이런 뉴스레터는 창업자가 직접 작성하여 사업 뒤편의 이야기를 진정성 있게 엿볼 수 있게 해줍니다. 회사의 여정에 대한 주간 업데이트를 공유하거나, 재미를 위해 반려견의 관점에서 글을 쓰는 등 창의적인 접근도 가능합니다. Josh는 "이메일은 진정성 있는 방식으로 브랜드 가치와 비전을 표현하는 훌륭한 방법"이라고 말합니다. 4. 교육 뉴스레터 제품 페이지를 넘어서 판매하는 제품 이면의 스토리를 깊이 있게 다룹니다. 커피 농축액 브랜드인 Kloo가 좋은 예시입니다. 이들은 인포그래픽을 사용해 커피 원두 등급과 풍미 요소를 설명하여, 단순한 뉴스레터를 "수제 커피의 복잡성을 파헤칩니다."는 그들의 미션과 일치하는 학습 경험으로 바꿔놓습니다. 뉴스레터 작성법: 단계별 가이드 - 뉴스레터의 가치 제안 파악하기 - 뉴스레터 유형 선택하기 - 타겟 독자 파악하기 - 뉴스레터 아이디어 브레인스토밍 - 탄탄한 개요 작성하기 - 본문 작성하기 - 이미지와 링크 추가하기 - 매력적인 제목 작성하기 - 뉴스레터 편집하기 - 반복과 개선하기 구독자들이 실제로 읽고 싶어 하는 뉴스레터를 만들려면 전략이 필요합니다. 정말 열어볼 가치가 있는 콘텐츠를 만드는 방법을 단계별로 살펴보겠습니다. 1. 뉴스레터의 가치 제안 파악하기 뉴스레터 작성을 시작하기 전에 스스로에게 몇 가지 핵심 질문을 던져보세요. - 뉴스레터로 인해 받는 사람의 삶을 어떻게 더 나아지게 만들고 싶나요? - 이메일함에서 보게 되어 기뻐할 만한 요소는 어떤 게 있을까요? - 뉴스레터 하나라도 놓치면 심각한 FOMO(놓치고 있다는 것에 대한 두려움)를 느끼게 할 독특한 가치는 무엇일까요? Josh는 간단히 말합니다. "독특하고 도움이 되며, 누군가가 실제로 구독하고 싶어 할 만한 것을 제공해야 합니다." 2. 뉴스레터 유형 선택하기 뉴스레터에는 명확한 목적이 필요합니다. 어떤 카테고리에 맞출지 결정하세요. - 개성 중심: 설득력 있는 스토리를 가진 의견이 뚜렷한 창업자에게 적합합니다. - 큐레이션: 업계 인사이트나 사용자 제작 콘텐츠 공유에 적합합니다. - 실용성: 실용적이고 실행 가능한 조언 제공에 집중합니다. - 교육: 제품이나 역사에 대한 심층 분석을 하는 경우에 적합합니다. Dieux Skin 공동창업자 Charlotte Palermino의 "All Left Turns"나 CAP Beauty의 "Sh*t We're Digging" 같은 성공 사례를 참고해 보세요. 3. 타겟 독자 파악하기 전체 타겟 고객보다는 몇 명의 구매자 페르소나나 실제 사람들에게 집중할 때 고객 구축이 훨씬 쉬워집니다. 45,000명 이상의 구독자를 보유한 DTC(소비자 직접 판매) 마케팅 뉴스레터를 구축한 마케팅 컨설턴트 Nik Sharma는 "좋은 콘텐츠는 항상 모든 사람이 아닌 몇 명의 사람을 위해 만들어집니다."라는 팁을 공유해 줬습니다. Sharma가 글을 쓸 때는 세 명의 구체적인 페르소나만 생각합니다. "하나는 돈은 없지만 마케팅에 뛰어들어야 하는 창업자입니다. 하나는 5천만 달러(약 728억 9,500만원) 이상의 매출을 올리는 회사의 CMO입니다. 그리고 세 번째는 초기 단계 회사의 투자자입니다." 반려견 샴푸 사업이라면, 첫 강아지를 입양한 친구를 돕는다고 생각하며 글을 쓸 수 있습니다. 이런 접근법은 다음과 같은 도움을 줍니다. - 더 진정성 있는 톤 개발 - 뉴스레터 아이디어 브레인스토밍과 더 관련성 높은 콘텐츠 제작 - 구독자와 깊은 소통 4. 뉴스레터 아이디어 브레인스토밍 Josh는 뉴스레터를 "누군가의 이메일함과의 악수"라고 표현합니다. 구독자들이 가입할 때, 여러분은 계약을 맺는 것입니다. 그들이 이메일 접근권을 주면, 여러분은 일정한 스케줄로 고품질 콘텐츠를 제공하는 것이죠. 런칭 전에 진정한 가치를 전달하는 다양한 잠재적 주제들을 생성하는 도전을 해보세요. 최고의 아이디어는 예상치 못한 곳에서 나올 수 있습니다. - 동료, 친구, 소셜 미디어 팔로워들을 대상으로 설문조사 실시 - 블로그 아카이브를 뒤져서 재활용할 수 있는 콘텐츠 찾기 - 시사나 계절 테마와의 영리한 연결점 찾기 예를 들어, 반려견 샴푸 브랜드라면 영국 웨스트민스터 도그쇼의 최고 헤어스타일 모음을 만들거나 겨울철 반려견 보호에 대해 쓸 수 있습니다. 목표는 단순히 공간을 채우는 것이 아니라 독자들이 읽고 싶어 하는 콘텐츠를 제공하는 것입니다. 💡Josh의 전문가 팁: 고객이 구독할 만한 다른 뉴스레터들을 살펴보세요. 그들의 접근 방식을 따라 하는 것이 아니라 환경을 이해하고 어떻게 차별화할 수 있는지 발견하기 위해서입니다. "그것은 여러분이 만들고 싶은 콘텐츠 유형에 대한 영감을 주고 '다른 뉴스레터와 어떻게 다를 수 있을까?'라고 묻는 프레임워크를 제공할 수 있습니다." 5. 탄탄한 개요 작성하기 사업을 시작하는 것처럼, 뉴스레터 작성에서 가장 어려운 부분은 바로 시작하는 것입니다. 진정으로 흥미를 느끼는 주제를 선택하고 아이디어를 적기 시작하세요. 예를 들어, 겨울철 반려견 케어에 대해 쓴다면 겨울철 위험 요소, 발가락 건강, 보호 전략에 대한 간단한 메모로 시작할 수 있습니다. 이런 초기 생각들을 대략적인 개요로 바꿔보세요. 주요 주제를 독자들을 논리적인 이야기로 안내하는 명확한 섹션들로 나누세요. 예를 들어 다음과 같습니다. | | 좋은 개요는 단순히 생각을 정리하는 것 이상의 역할을 합니다. 글쓰기 과정을 덜 부담스럽게 만들고 독자들이 여러분의 스토리를 쉽게 따라갈 수 있도록 도와줍니다. 6. 본문 작성하기 이제 개요가 있으니 뉴스레터에 생명을 불어넣을 시간입니다. 열정을 느끼는 주제를 선택했다면 글은 자연스럽게 흘러갈 것입니다. 첫 번째 초안에서 완벽함을 추구하지 마세요. 아이디어를 적기만 하면 됩니다. 의식의 흐름대로 글을 쓰는 것이 큰 변화를 불러올 수 있습니다. 문법, 맞춤법, 구성을 걱정하지 말고 그냥 쓰기 시작하세요. 목표는 진정성 있게 생각을 담아내는 것입니다. 나중에 정리하면 되니까 창의성을 마음껏 발휘하세요. 막막하시나요? 아이디어를 짧은 불릿 포인트로 나누세요. 진심으로 어려움을 겪고 있다면 AI 카피라이팅 도구가 그런 메모들을 읽기 쉬운 문단으로 변환하는 데 도움을 줄 수 있습니다. 하지만 기억하세요, 독자들과 진정으로 연결되는 것은 여러분만의 독특한 목소리입니다. 7. 이미지와 링크 추가하기 현실을 직시해 보겠습니다. Josh는 "대부분의 사람은 이메일을 읽는 데 30초에서 1분 정도만 소비합니다."라고 말합니다. 이미지와 링크는 콘텐츠를 더 이해하기 쉽게 만드는 비밀 무기입니다. 텍스트를 나누고 구독자들이 콘텐츠와 상호작용을 할 수 있는 빠른 방법을 제공합니다. 모든 것을 이메일 본문에 욱여넣는 대신, Momofuku가 시선을 사로잡는 뉴스레터에서 하는 것처럼 이미지와 링크를 사용해 독자들을 전체 길이의 콘텐츠로 안내하는 것을 고려해 보세요. 8. 매력적인 제목 작성하기 제목은 첫인상입니다. 인상적으로 만드세요. 뉴스레터에서 가장 흥미로운 부분은 무엇인가요? 구독자들이 클릭하고 싶게 만드는 몇 개의 단어로 압축해 보세요. Shopify Magic은 이메일 내용에 대한 짧은 설명을 바탕으로 AI를 사용하여 이메일 뉴스레터 제목을 생성하는 기능을 제공합니다. 전문가들은 뉴스레터의 핵심 메시지가 바로 제목의 핵심이기 때문에 간단하고 직접적으로 유지할 것을 조언합니다. Josh의 조언은 훌륭합니다. "제목이 아무리 영리하고 제품이 아무리 좋아도, 뉴스레터 자체와 그것이 가져다주는 가치에 정말로 집중한다면, 무엇보다도 그것이 여러분을 차별화할 것입니다." 9. 뉴스레터 편집하기 전송 버튼을 누르기 전에 신뢰할 만한 몇 명의 눈으로 작업을 확인받으세요. 새로운 관점은 여러분이 놓친 일관성 부족과 불분명한 언어를 잡아낼 수 있습니다. 스스로 편집한다면 텍스트를 거꾸로 읽어보세요. 뇌가 콘텐츠를 다르게 보는 데 도움이 됩니다. 명확성과 간결성에 집중하세요. 특히 모바일 기기를 위해 문단을 나누세요. 모든 단어가 제자리에 있어야 합니다. 10. 반복과 개선하기 성공적인 뉴스레터는 목적지가 아니라 지속적인 개선의 여정입니다. 클릭률 같은 이메일 마케팅 지표를 추적하되, 거기서 멈추지 마세요. 구독자들과 직접 소통하세요. 피드백을 요청하세요. "무엇이 마음에 드셨나요? 다음에 어떤 내용을 보고 싶으신가요?" 이것은 단순히 뉴스레터를 개선하는 것이 아니라 목소리를 듣고 가치를 인정받는다고 느끼는 커뮤니티를 구축하는 것입니다. *환율: 2025년 11월 기준 뉴스레터 작성법 FAQ 효과적인 뉴스레터 요소는 무엇인가요? 훌륭한 뉴스레터는 관심을 끌고 가치를 전달합니다. 제목은 첫인상을 결정하므로 이메일 내용을 정확히 반영하여 인상적으로 만드세요. 본문은 간결하고 체계적으로 유지하고, 독자들을 원하는 곳으로 정확히 안내하는 명확한 행동 유도 문구(CTA)를 항상 포함하세요. 뉴스레터 형식은 어떻게 되나요? 뉴스레터를 독자를 위한 로드맵처럼 생각하세요. 성공적인 브랜드 대부분은 콘텐츠를 구별되고 쉽게 훑어볼 수 있는 섹션들로 나눕니다. 전문가들은 생각을 정리하고 첫 줄부터 마지막 줄까지 독자들의 관심을 유지하는 데 도움이 되는 탄탄한 개요로 시작할 것을 조언합니다. 모든 뉴스레터에 구독 취소 버튼이 필요한가요? 네. 단순히 매너가 아니라 법적 요구사항입니다. 미국 CAN-SPAM 법과 한국의 정보통신망법과 개인정보 보호법은 모든 뉴스레터에 명확한 구독 취소 안내를 포함하도록 규정하고 있습니다. Shopify Email을 사용한다면 바닥글에 자동 구독 취소 버튼이 포함되어 있어 추가 작업 없이 규정을 준수할 수 있습니다. 뉴스레터 작성과 배포에 어떤 도구를 사용할 수 있나요? Shopify 판매자라면 Shopify Email을 사용해 보세요. 전자상거래 스토어와 완벽하게 통합되고 Shopify 앱 스토어를 통해 설정하기 쉽습니다. 하지만 반드시 사용할 필요는 없습니다. Seguno, Mailchimp, Sendinblue, MailerLite 같은 플랫폼들도 각각 여러분의 사업에 딱 맞는 독특한 기능들을 제공합니다. 참고로 해당 앱들은 현재 한국어가 제공되지 않습니다.
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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b2e2f48c81f4ae49a1f1f3c128238f50.svg" alt="Shopify" class="h-9 lg:h-9" data-component-name="shopify-logo"/></a></div><nav class="max-lg:hidden flex h-full grow" aria-label="주요" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full group"><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">Shopify를 선택해야 하는 이유</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&amp;]:-scale-y-100 [.level1-item:focus-within_&amp;]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&amp;]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&amp;]:before:opacity-100 lg:[.level1-item:hover_&amp;]:before:duration-[300ms] lg:[.level1-item:hover_&amp;]:before:delay-[350ms] lg:[.level1-item:focus-within_&amp;]:before:opacity-100 lg:[.level1-item:focus-within_&amp;]:before:duration-[300ms] lg:[.level1-item:focus-within_&amp;]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-Shopify를 선택해야 하는 이유" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-200 lg:[.level1-item:focus-within_&amp;]:delay-200 lg:will-change-transform xl:px-auto-xl level2-media-container flex max-lg:flex-col max-lg:gap-y-10 max-lg:pb-20 lg:items-start lg:overflow-hidden text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&amp;]:delay-[250ms,300ms] max-md:flex max-md:flex-col max-md:gap-y-1.5 md:grid grid-cols-3 grid-rows-[1fr] md:gap-x-4 lg:gap-x-6 lg:mb-10"><li class="max-md:relative"><label for="bk-nav-Shopify를 선택해야 하는 이유" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/start"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="빠르게 시작하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-drag-and-drop"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">빠르게 시작하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">내일부터 바로 판매할 수 있습니다.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/sell"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Shopify로 전환하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-boost"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Shopify로 전환하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">더 많은 고객을 확보해 더 많은 매출을 올려보세요.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/enterprise"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="엔터프라이즈급 브랜드가 신뢰하는 플랫폼" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-sales-up"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">엔터프라이즈급 브랜드가 신뢰하는 플랫폼<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">규모, 복잡성 또는 목표와 관계없이 이용할 수 있습니다.</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] max-lg:before:content-none lg:pb-10 lg:ps-10 lg:before:-bottom-5 before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:max-lg:w-1/2 sm:w-64">모든 스토어에 기본 탑재</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] max-md:gap-x-2 max-lg:w-full max-lg:gap-x-4 lg:gap-y-6 lg:flex-col"><li class="max-lg:w-1/2"><a href="/kr/checkout" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/07baf8219532d81f6d6725151f9e3482.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/5a751065b0c61a7ef84271640431b54a.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/6b1441a90dc0d0215f138f66d6dc18bb.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">세계 최고의 결제 시스템<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">검증된 전환율 향상 효과를 경험하세요.</p><img class="relative z-10 w-[118px] aspect-[3.333] rounded max-sm:mt-auto sm:row-start-[span_2] sm:self-center sm:justify-self-end sm:w-[100px] sm:max-lg:justify-self-center max-lg:shadow-[0_8px_48px_0_rgba(24,24,27,0.24),_0_4px_8px_0_rgba(24,24,27,0.16)] md:w-[133px] lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg" alt="세계 최고의 결제 시스템"/></a></li><li class="max-lg:w-1/2"><a href="/kr/sidekick" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/b759ef6f62237393d768ad362888875f.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/90ccaa3754ed4c1f485353f1853faaa9.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/952301edf0f8a5a57f90d6a395dd4a10.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">상거래에 최적화된 AI 어시스턴트를 만나보세요.</p><img class="relative z-10 w-[70px] aspect-square max-sm:translate-y-2.5 max-sm:-mt-2.5 sm:w-[80px] sm:self-center sm:justify-self-end sm:row-start-[span_2] sm:max-lg:justify-self-center lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=80" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=160 2x" alt="Sidekick"/></a></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">제품</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&amp;]:-scale-y-100 [.level1-item:focus-within_&amp;]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&amp;]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&amp;]:before:opacity-100 lg:[.level1-item:hover_&amp;]:before:duration-[300ms] lg:[.level1-item:hover_&amp;]:before:delay-[350ms] lg:[.level1-item:focus-within_&amp;]:before:opacity-100 lg:[.level1-item:focus-within_&amp;]:before:duration-[300ms] lg:[.level1-item:focus-within_&amp;]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-제품" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-200 lg:[.level1-item:focus-within_&amp;]:delay-200 lg:will-change-transform xl:px-auto-xl sm:[--bk-l2-rows:2] sm:grid sm:items-start sm:grid-cols-[1fr_1fr] sm:grid-rows-[repeat(var(--bk-l2-rows),min-content)] sm:[grid-template-areas:&quot;items_aside&quot;_&quot;belt_aside&quot;] max-md:pb-10 md:gap-y-8 md:[--bk-l2-rows:1] md:grid-cols-[2fr_1fr] md:[grid-template-areas:&quot;items_aside&quot;_&quot;belt_belt&quot;] md:max-lg:overflow-x-hidden lg:[--bk-l2-rows:2] lg:grid-cols-[3fr_1fr] text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&amp;]:delay-[250ms,300ms] flex flex-col gap-y-[68px] w-full md:max-h-[686px] md:flex-wrap md:gap-x-10 md:gap-y-10 lg:max-h-[546px] [@media(max-height:771px)_and_(min-width:1200px)]:max-h-[417px] [@media(max-height:771px)_and_(min-width:1200px)]:gap-y-8"><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-1"><label for="bk-nav-제품" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">웹사이트 구축</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/website/builder" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-drag-and-drop"></use></svg><span class="flex items-center">웹사이트 빌더<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="https://themes.shopify.com/?locale=ko" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-design"></use></svg><span class="flex items-center">테마<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/domains" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-domain"></use></svg><span class="flex items-center">도메인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/customer-accounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-user-profile"></use></svg><span class="flex items-center">고객 계정<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/sidekick" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai"></use></svg><span class="flex items-center">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-4 lg:order-3 lg:mb-10"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">어디서든 판매</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/online" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-online"></use></svg><span class="flex items-center">온라인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/agentic-storefronts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai-chats"></use></svg><span class="flex items-center">AI 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/pos" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-pos-tick"></use></svg><span class="flex items-center">POS(Point of Sale)<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/shop" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shop-app"></use></svg><span class="flex items-center">Shop 앱<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/channels" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-social"></use></svg><span class="flex items-center">소셜 및 마켓플레이스<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/international" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global"></use></svg><span class="flex items-center">전 세계<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/plus/solutions/b2b-ecommerce" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-sales-up"></use></svg><span class="flex items-center">B2B<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/markets" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global-markets"></use></svg><span class="flex items-center">여러 마켓에서 판매<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-5 lg:order-4"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">마케팅 및 분석</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/marketing" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-marketing"></use></svg><span class="flex items-center">광고 및 캠페인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/marketing-automation-tools" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-users"></use></svg><span class="flex items-center">이메일 및 고객 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/discounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-discount"></use></svg><span class="flex items-center">할인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/analytics" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-analytics"></use></svg><span class="flex items-center">분석<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/test-and-launch" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-computer-tick"></use></svg><span class="flex items-center">테스트 및 출시<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-2"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">비즈니스 운영</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/orders" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-inventory-synced"></use></svg><span class="flex items-center">주문 및 재고<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/shipping" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shipping"></use></svg><span class="flex items-center">배송<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/flow" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-save-time"></use></svg><span class="flex items-center">워크플로 자동화<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-3 lg:order-5"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">결제 받기</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/checkout" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-credit-card"></use></svg><span class="flex items-center">결제<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/payments" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-money"></use></svg><span class="flex items-center">지급<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li></ul><ul class="[grid-area:belt] gap-y-8 max-md:flex max-md:flex-col md:relative md:pt-6 md:pb-12 md:grid md:gap-x-10 md:grid-cols-3 md:max-lg:grid-rows-[min-content] md:max-lg:gap-y-6 md:max-lg:before:absolute md:max-lg:before:w-[200vw] md:max-lg:before:h-px md:max-lg:before:z-10 md:max-lg:before:top-0 md:max-lg:before:left-1/2 md:max-lg:before:-translate-x-1/2 lg:[--belt-calc:calc((100%-416px)/3)] lg:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_296px] lg:sticky lg:py-6 lg:z-20 lg:before:absolute lg:before:w-[200vw] lg:before:h-10 lg:before:top-0 lg:before:left-1/2 lg:before:-translate-x-1/2 lg:before:-translate-y-full lg:before:pointer-events-none lg:before:z-10 lg:after:absolute lg:after:w-[200vw] lg:after:h-full lg:after:top-0 lg:after:left-1/2 lg:after:-translate-x-1/2 lg:after:pointer-events-none lg:after:ring-1 lg:after:ring-inset [@media(width&gt;=1420px)]:[--belt-calc:calc((75%-110px)/3)] [@media(width&gt;=1420px)]:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_calc(25%-10px)] md:max-lg:before:bg-[#f4f4f5] lg:after:ring-[#f4f4f5] lg:after:bg-white lg:-bottom-9 lg:before:bg-[linear-gradient(0deg,#fff_0px,transparent_40px)]"><li class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] text-[#008060] font-semibold lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10 mb-0 max-lg:w-full md:max-lg:col-span-3 lg:leading-[1.8]">Shopify 맞춤 설정 및 확장</li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="/kr/ucp" class="level3-link"><p class="flex items-center">에이전트 전용 상거래<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">에이전트 도구로 구축하세요</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://apps.shopify.com/?locale=ko" class="level3-link"><p class="flex items-center">Shopify App Store<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">최대 규모의 상거래 에코시스템</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://shopify.dev" class="level3-link"><p class="flex items-center">Shopify.dev<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">개발자 설명서, CLI 등</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] px-4 max-sm:pb-10 max-sm:before:rounded-lg max-sm:before:bg-none max-sm:before:w-full sm:ps-10 sm:pe-0 sm:self-stretch sm:before:-top-[104px] sm:before:-bottom-10 sm:after:absolute sm:after:-top-10 sm:after:start-0 sm:after:bottom-0 sm:after:w-px sm:after:bg-no-repeat sm:after:z-10 sm:after:will-change-[opacity] md:before:-bottom-[32px] md:after:-bottom-[32px] before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:w-64">멈추지 않는 혁신</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] gap-y-10 flex-col sm:w-64"><li class=""><a href="/editions" class="level3-link"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/095b0536eb3a264c83761008f47aecbd.png?width=512" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block mb-3 aspect-[1.706] sm:h-[150px] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/88ca374851be502b9cf03e43dc3a4239.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/a47f449c4807b685632d92c0684c994b.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5">Shopify Editions<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Shopify는 매년 두 차례, 150개 이상의 업데이트를 진행합니다.</p></a></li><li class=""><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:w-64">최신 업데이트</p><ul class="level3-container flex flex-col"><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[400ms,450ms] lg:[.level1-item:focus-within_&amp;]:delay-[400ms,450ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-agentic-storefronts-insights-v1#agentic-storefronts-insights" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Agentic Storefronts</a></li><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[450ms,500ms] lg:[.level1-item:focus-within_&amp;]:delay-[450ms,500ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-campaign-autopilot-v1#introducing-campaign-autopilot" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Campaign Autopilot</a></li><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[500ms,550ms] lg:[.level1-item:focus-within_&amp;]:delay-[500ms,550ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-shopify-ai-toolkit-for-devs-v1#shopify-ai-toolkit-for-developers" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">개발자용 Shopify AI Toolkit</a></li></ul></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/pricing">요금제</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/enterprise">Enterprise</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="me-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=ko" data-component-name="login">로그인</a></li><li class="leading-[0]"><a href="https://admin.shopify.com/signup?locale=ko&amp;language=ko&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fhow-to-write-a-newsletter&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center 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z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-[var(--color-shade-500,#71717a)]" type="text" name="header-search" autoComplete="off" placeholder="검색" aria-label="검색 입력" aria-describedby="search-instructions" value=""/><button type="submit" class="lg:hidden p-6 -mr-6" aria-label="검색 제출"><span style="width:16px;height:16px;display:inline-block"></span></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-[var(--color-shade-500,#71717a)]" id="search-instructions" aria-hidden="true">찾으려는 항목을 입력하세요.<span style="width:16px;height:16px;display:inline-block"></span></div><button type="button" class="hidden lg:block p-2 cursor-pointer ml-auto" aria-label="검색 닫기"><span style="width:20px;height:20px;display:inline-block"></span></button></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute 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hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">무료 체험 시작</a></li></ul></div></div></div></div></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-component-section-bg text-component-section-content relative z-1 featured-blogs gap-y-0 pb-0 pt-36" data-section-name="" data-component-name="how-to-write-a-newsletter" data-viewable-component="true"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px] !px-0 !py-xl sm:!px-[40px] sm:!pt-16 sm:!pb-12 tablet-xl:!px-[130px] tablet-xl:!pt-12 tablet-xl:!pb-12 desktop:!px-[210px] max-sm:[&amp;&gt;p+p]:!mb-0"><p class="richtext uppercase font-medium font-sans mb-2 text-2xl tablet:text-3xl max-w-[680px]">지금 바로 Shopify로 판매를 시작하세요</p><p class="richtext max-w-[680px] text-sm mb-4">지금 바로 Shopify 무료 체험을 시작한 다음, 과정의 모든 단계에서 여러분을 안내할 다양한 자료를 활용하세요.</p><div data-component-name="button-group" class="text-base relative z-20 max-sm:hidden" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/signup?locale=ko&amp;language=ko&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fhow-to-write-a-newsletter&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">무료 체험 시작</a><a href="/kr" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">자세히 알아보기</a></div></div><div data-component-name="blog-header-banner-ctas" class="relative z-20 mx-auto mt-md flex w-full max-w-xl flex-col items-center gap-md sm:hidden mt-md"><div data-component-name="email-form" class="flex w-full max-w-full justify-center sm:w-md"><form novalidate="" action="https://admin.shopify.com/signup" class="[&amp;_[data-component-name=&#x27;message&#x27;]]:mt-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:max-h-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:overflow-hidden [&amp;_[data-component-name=&#x27;message&#x27;]]:pt-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:opacity-0 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:mt-2 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:max-h-24 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:pt-1 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:opacity-100 [&amp;_[data-component-name=&#x27;message&#x27;]]:text-left flex w-full flex-col justify-center" method="post"><div data-component-name="text-input" class="flex flex-col" data-mode="light"><div class="relative box-border flex min-h-14 w-full items-center justify-between rounded-button bg-input-light-bg text-input-light-text ring-1 ring-inset ring-input-light-border hover:ring-input-light-border-hover focus-within:ring-state-focus focus-within:outline-0"><input aria-describedby="blog-header-banner-email-form-:R5l55n5:-description" autoComplete="email" class="peer h-14 w-full bg-transparent px-6 pb-2 pt-6 placeholder:text-transparent focus-visible:outline-none" id="blog-header-banner-email-form-:R5l55n5:" placeholder=" " type="email"/><label class="pointer-events-none absolute left-6 z-10 origin-top-left text-base text-input-light-label-text duration-300 ease-out top-2 translate-y-0 scale-75 peer-placeholder-shown:top-1/2 peer-placeholder-shown:-translate-y-1/2 peer-placeholder-shown:scale-100 peer-focus:!top-2 peer-focus:!translate-y-0 peer-focus:!scale-75" for="blog-header-banner-email-form-:R5l55n5:">이메일 주소를 입력해 주세요</label></div><p id="blog-header-banner-email-form-:R5l55n5:-description" data-mode="light" data-component-name="message" class="flex leading-4" style="transition:max-height 300ms ease-out, opacity 300ms ease-out, margin-top 300ms ease-out, padding-top 300ms ease-out"><span class="text-xs text-shade-60">Shopify 마케팅 이메일 수신에 동의하시게 됩니다.</span></p><div class="block w-full pt-2"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled mr-1 my-1 whitespace-nowrap w-full py-4" data-component-name="start-free-trial" data-mode="light" role="link">무료 체험 시작</button></div></div></form></div><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm link no-underline font-bold" style="widows:2" href="/kr"><span class="inline underline hover:no-underline">자세히 알아보기</span></a></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="bg-white"><meta itemProp="mainEntityOfPage" content="/kr/blog/how-to-write-a-newsletter"/><meta itemProp="dateModified" content="2025-11-13T09:42:00.000Z"/><meta itemProp="datePublished" content="2025-11-13T00:00:00.000Z"/><meta itemProp="image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image2_0fd7afec-38a0-4f8b-adfa-14bd697180a6.jpg?v=1763113475"/><div class="relative"><div class="pt-xl pb-xl md:text-center" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1 md:max-w-2xl lg:max-w-3xl md:mx-auto"><nav class="uppercase text-black text-eyebrow-md pb-xs"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&amp;_span]:no-underline" style="widows:2" href="/kr/blog/"><span class="inline underline hover:no-underline">블로그</span></a><span class="px-xs">•</span><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&amp;_span]:no-underline" style="widows:2" href="/kr/blog/topics/마케팅"><span class="inline underline hover:no-underline">마케팅</span></a></nav><h1 class="text-theme-content text-t2"><span itemProp="headline">2026년 구독자의 관심을 끄는 뉴스레터 작성법</span></h1><p class="text-theme-content text-body-lg mt-sm opacity-60">구독자를 충성도 높은 팬으로 전환하는 뉴스레터 작성법을 배워보세요. Shopify 전문가의 팁을 살펴보고 글쓰기, 디자인, 전략을 마스터하세요.</p><div class="lg:hidden mt-md flex items-center gap-md w-full md:justify-center" itemProp="author" itemscope="" itemType="https://schema.org/Person"><img src="https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&amp;d=404" alt="" width="48" height="48" class="size-12 md:size-14 rounded-full object-cover shrink-0"/><div class="flex flex-col text-left"><span class="text-theme-content text-t7"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&amp;_span]:no-underline" style="widows:2" href="/kr/blog/authors/shopify-팀"><span class="inline underline hover:no-underline"><span itemProp="name">Shopify 팀 작성</span></span></a></span><span class="text-body-sm text-theme-content-body">2025년 11월 13일<!-- --> • 읽는 데 7분</span></div></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1"><div class="-mx-margin md:mx-0 overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image2_0fd7afec-38a0-4f8b-adfa-14bd697180a6.jpg?v=1763113475&amp;originalWidth=1848&amp;originalHeight=782" alt="분홍색 배경에 무언가가 작성된 종이가 들어 있는 편지봉투가 있고 그걸 마우스 커서가 가리키고 있습니다." loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image2_0fd7afec-38a0-4f8b-adfa-14bd697180a6.jpg?v=1763113475&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image2_0fd7afec-38a0-4f8b-adfa-14bd697180a6.jpg?v=1763113475&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image2_0fd7afec-38a0-4f8b-adfa-14bd697180a6.jpg?v=1763113475&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image2_0fd7afec-38a0-4f8b-adfa-14bd697180a6.jpg?v=1763113475&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image2_0fd7afec-38a0-4f8b-adfa-14bd697180a6.jpg?v=1763113475&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image2_0fd7afec-38a0-4f8b-adfa-14bd697180a6.jpg?v=1763113475&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image2_0fd7afec-38a0-4f8b-adfa-14bd697180a6.jpg?v=1763113475&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image2_0fd7afec-38a0-4f8b-adfa-14bd697180a6.jpg?v=1763113475&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image2_0fd7afec-38a0-4f8b-adfa-14bd697180a6.jpg?v=1763113475&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w" data-component-name="auto-responsive-image"/></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-2xl bg-component-grid-bg gap-x-xl my-xl" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-4 lg:col-span-3 col-start-1" data-component-name="blog-left-sidebar"><nav aria-label="이 페이지에서" data-component-name="blog-left-sidebar-nav" class="space-y-2xl rounded-lg bg-warm-gray-50 p-md md:sticky md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:rounded-none md:bg-transparent md:p-0"><div class="bg-blog-bannerBg p-md"><p class="text-theme-content richtext text-t5">지금 온라인 비즈니스를 시작하세요.</p><p class="text-theme-content richtext text-t5 font-bold">무료입니다.</p><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-lg group mt-sm flex items-center justify-between border-b border-black pb-0 [&amp;_span]:no-underline [&amp;_span]:flex [&amp;_span]:w-full [&amp;_span]:items-center [&amp;_span]:justify-between" style="widows:2" aria-label="외부 소스: 무료 체험 시작 " rel="noopener noreferrer" href="https://admin.shopify.com/signup?locale=ko&amp;language=ko&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fhow-to-write-a-newsletter&amp;signup_types%5B%5D=paid_trial_experience"><span class="inline underline hover:no-underline">무료 체험 시작<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="20" height="20" class="text-component-icon rotate-90"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></div></nav></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-theme-content-body [&amp;_h2]:text-t3 [&amp;_h2]:mt-xl [&amp;_h2]:mb-md [&amp;_h2]:text-black [&amp;_.heading--2]:text-t5 [&amp;_.heading--2]:text-black [&amp;_.heading--2]:mb-md [&amp;_h3]:text-t4 [&amp;_h3]:mt-xl [&amp;_h3]:mb-md [&amp;_h3]:text-black [&amp;_h4]:text-t5 [&amp;_h4]:mt-xl [&amp;_h4]:mb-md [&amp;_h4]:text-black [&amp;_h5]:text-t6 [&amp;_.heading--4]:text-t5 [&amp;_.heading--4]:text-black [&amp;_.heading--4]:tracking-[-.02em] [&amp;_p]:mb-md [&amp;_p]:[overflow-wrap:anywhere] [&amp;_hr]:mb-md [&amp;_a]:text-black [&amp;_a]:font-[550] [&amp;_a]:underline [&amp;_a:hover]:no-underline [&amp;_sup_a]:no-underline [&amp;_sup_a:hover]:underline [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_img]:my-lg [&amp;_img]:inline-block [&amp;_figure]:mb-lg [&amp;_figure&gt;img]:mb-0 [&amp;_a&gt;img]:mt-3 [&amp;_a&gt;img]:mb-lg [&amp;_a&gt;img]:h-[revert-layer] [&amp;_a&gt;img]:inline-block [&amp;_p_img:not(#text-cta_*)]:!mt-0 [&amp;_p_img:not(#text-cta_*)]:!mb-md [&amp;_figcaption]:mb-lg [&amp;_figcaption]:text-body-sm [&amp;_figcaption]:mt-2 [&amp;_ul]:list-disc [&amp;_ul]:mb-xs [&amp;_ul]:pl-4 [&amp;_ul_li]:pl-1 [&amp;_ol]:list-decimal [&amp;_ol]:mb-xs [&amp;_ol]:pl-4 [&amp;_ol_li]:pl-1 [&amp;_ol_li::marker]:font-bold [&amp;_li+li]:mt-xs [&amp;_ul+p]:mt-md [&amp;_ol+p]:mt-md [&amp;_iframe]:max-w-full [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-lg [&amp;_.aspect-video_iframe]:mt-0 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap [&amp;_.green]:text-[green] [&amp;_.red]:text-[red] [&amp;_.pros]:bg-[#eafaea] [&amp;_.pros]:rounded-[10px] [&amp;_.pros]:p-5 [&amp;_.pros_h3]:mt-2 [&amp;_.cons]:bg-[#ffebe6] [&amp;_.cons]:rounded-[10px] [&amp;_.cons]:p-5 [&amp;_.cons_h3]:mt-2 [&amp;_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.pros]:flex-[1_0_100%] [&amp;_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.cons]:flex-[1_0_100%] [&amp;_.pros_.grid-container]:grid [&amp;_.cons_.grid-container]:grid [&amp;_.grid-container]:gap-[5px] [&amp;_.grid-container]:grid-cols-[15px_auto] [&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_[id^=&quot;article-source-&quot;]]:scroll-mt-40 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]]:flex [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]]:flex-col [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]]:gap-md [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.marketing-button]:self-start [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_:is(p,h2,h3,h4)]:!my-0 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.heading--4+p]:!-mt-2 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.heading--4+p]:md:!-mt-4 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.heading--4]:!text-t4 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_p]:!text-body-base [&amp;_.blog-cta-shopify-logo]:!font-normal [&amp;_.blog-cta-shopify-logo]:!text-t6 [&amp;_.blog-cta-shopify-logo]:!mb-md [&amp;_.blog-cta-shopify-logo]:!ml-0 [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]]:!pt-sm [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]]:!ml-0 [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]]:!text-body-sm [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]_span]:!text-body-sm [&amp;_[data-email-signup]_br]:hidden [&amp;_[data-email-signup]_.marketing-block]:!my-xl [&amp;_[data-email-signup]_.heading--4]:!mb-2 [&amp;_[data-email-signup]_.heading--4]:!ml-0 [&amp;_[data-email-signup]_form&gt;p]:!mb-0 [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:!bg-black [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:!text-white [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:hover:!bg-[#3f3f46] [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:active:!bg-[#71717a] [&amp;_[data-component-name=&quot;blog-read-more&quot;]]:!my-lg [&amp;_[data-component-name=&quot;blog-read-more&quot;]]:font-sans [&amp;_[data-component-name=&quot;blog-read-more&quot;]_h2]:!font-sans [&amp;_[data-component-name=&quot;blog-read-more&quot;]_h2]:!text-t4 [&amp;_[data-component-name=&quot;blog-read-more&quot;]_a]:!text-body-base [&amp;_[data-component-name=&quot;blog-read-more&quot;]_a]:!text-component-link-content [&amp;_[data-component-name=&quot;blog-read-more&quot;]_a]:hover:!text-component-link-content-hover [&amp;_[data-component-name=&quot;blog-read-more&quot;]_li]:!mt-sm [&amp;_#faq-section]:!my-xl [&amp;_:is([data-component-name=&quot;blog-cta-marketing&quot;],.blog-cta-container,[data-email-signup]_.marketing-block,[data-component-name=&quot;blog-read-more&quot;],#faq-section,[data-guide]&gt;div)]:!p-lg [&amp;_[data-guide]&gt;div]:!font-sans" itemProp="articleBody"><div><p>평소에 사람들은 하루에 백 통이 넘는 이메일을 받지만, 대부분은 디지털 소음에 묻혀버립니다. 하지만 훌륭한 뉴스레터는 다릅니다. 사람들이 실제로 받아보기를 기대하는 콘텐츠입니다.</p>
<p><a href="https://help.shopify.com/ko/manual/promoting-marketing/analyze-marketing/shopify-email-analytics">Shopify 데이터에 따르면</a> 일반적인 마케팅 이메일의 오픈율은 20% 정도이지만, 잘 만들어진 주간 뉴스레터는 무려 <a href="https://www.getresponse.com/resources/reports/email-marketing-benchmarks" rel="nofollow noopener noreferrer" target="_blank">48.31%</a>의 인상적인 오픈율을 달성할 수 있습니다. 사업주와 마케터에게 신중하게 작성된 뉴스레터는 브랜드를 고객의 마음속에 각인시키고 의미 있는 관계를 구축하는 강력한 도구입니다. 하지만 좋은 결과를 얻으려면 시간과 노력이 필요합니다. Shopify 수석 에디터 Josh Rosenblat은 "더 부드럽고 장기적인 마케팅 가치가 있습니다."라고 말합니다. 뉴스레터의 목적은 제품을 판매하는 것이 아니라 커뮤니티를 구축하는 것이기 때문입니다. "뉴스레터를 통해서는 교육에 집중하고, 다양한 고객과의 관계를 깊게 만들며, 개별적인 목소리를 부각시키는 데 중점을 둡니다."</p>
<p>앞으로 Josh가 뉴스레터 작성에 도전하고자 하는 사업주들을 위한 최고의 팁들을 공유하겠습니다.</p><div id="text-cta"></div>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:!text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">Shopify 마케팅 자동화 도구로 사업 홍보하기</p>
<p>Shopify는 더 많은 잠재 고객 확보, 이메일 캠페인 발송, 핵심 마케팅 순간 자동화, 고객 세분화, 결과 분석에 필요한 모든 기능을 제공합니다. 또한 매월 10,000개의 이메일을 무료로 이용 가능합니다.</p>
<a href="/kr/marketing-automation-tools" class="marketing-button marketing-button--small" target="_blank">Shopify 마케팅 자동화 도구 살펴보기</a>
</div>
<h2 id=""><strong>구독자의 관심을 끄는 4가지 뉴스레터 유형</strong></h2>
<ol>
<li><a href="#1">유용한 뉴스레터</a></li>
<li><a href="#2">큐레이션 뉴스레터</a></li>
<li><a href="#3">개성 중심 뉴스레터</a></li>
<li><a href="#4">교육 뉴스레터</a></li>
</ol>
<p>뉴스레터를 시작할 때는 명확한 <a href="/kr/blog/value-proposition">가치 제안</a>이 필요합니다. Josh는 성공적인 뉴스레터 대부분이 네 가지 주요 카테고리로 나뉜다고 설명합니다.</p>
<h3 id="1"><strong>1. 유용한 뉴스레터</strong></h3>
<p>이런 뉴스레터는 구독자들이 이메일함을 넘어서 활용할 수 있는 실용적이고 실행 가능한 정보를 제공합니다. Josh는 "받는 사람에게 조언이나 이메일함 밖에서도 가져갈 수 있는 정보를 제공하는 것입니다."라고 말합니다.</p>
<p>반려견 샴푸 회사가 매주 펫케어 팁을 공유하는 것을 상상해 보세요. 예를 들어 반려견이 스컹크를 만났을 때 어떻게 해야 하는지 같은 정보 말입니다. 생활용품(CPG) 브랜드라면 자사 제품을 활용한 레시피를 포함해 독자들에게 즉시 유용한 정보를 제공할 수 있습니다.</p>
<h3 id="2"><strong>2. 큐레이션 뉴스레터</strong></h3>
<p>큐레이션 뉴스레터는 웹상의 다양한 소스나 자체 아카이브(블로그 게시물 등)에서 가져온 링크나 이미지를 모아 제공합니다. Josh의 표현을 빌리면 "독자의 세계관을 넓혀주는 엄선된 자료"라고 할 수 있습니다.</p>
<p>업계 뉴스, 흥미로운 블로그 게시물, 심지어 사용자 제작 콘텐츠도 모을 수 있습니다. Josh는 "반려견 샴푸 회사라면 이전에 제품을 사용한 고객들의 반려견 사진을 큐레이션하는 뉴스레터를 만들 수 있습니다."라고 덧붙입니다. 패션 브랜드라면 구독자들의 코디 제출작을 소개할 수도 있습니다.</p>
<h3 id="3"><strong>3. 개성 중심 뉴스레터</strong></h3>
<p>Josh는 "소비자들은 브랜드 뒤에 있는 사람들과의 진정한 연결을 갈망합니다."라고 말합니다. 이런 뉴스레터는 창업자가 직접 작성하여 사업 뒤편의 이야기를 진정성 있게 엿볼 수 있게 해줍니다.</p>
<p>회사의 여정에 대한 주간 업데이트를 공유하거나, 재미를 위해 반려견의 관점에서 글을 쓰는 등 창의적인 접근도 가능합니다. Josh는 "이메일은 진정성 있는 방식으로 <a href="/kr/blog/brand-values">브랜드 가치</a>와 비전을 표현하는 훌륭한 방법"이라고 말합니다.</p>
<h3 id="4"><strong>4. 교육 뉴스레터</strong></h3>
<p>제품 페이지를 넘어서 판매하는 제품 이면의 스토리를 깊이 있게 다룹니다.</p>
<p>커피 농축액 브랜드인 Kloo가 좋은 예시입니다. 이들은 인포그래픽을 사용해 커피 원두 등급과 풍미 요소를 설명하여, 단순한 뉴스레터를 "수제 커피의 복잡성을 파헤칩니다."는 그들의 미션과 일치하는 학습 경험으로 바꿔놓습니다.</p>
<p><img style="float: none; display: block; margin-left: auto; margin-right: auto;" alt="커피 원두의 Q 점수를 설명하는 Kloo의 뉴스레터" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/files/image4_38c5b6db-2207-4493-8b0c-eba9457fe3c3.jpg?v=1763113176"></p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:!text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">Shopify Email로 몇 분 만에 브랜드 이메일 만들기</p>
<p>Shopify Email을 사용하면 코딩 없이 Shopify 관리자에서 바로 이메일 캠페인을 쉽게 생성, 발송, 자동화, 추적할 수 있습니다.</p>
<a href="/kr/email-marketing?itcat=coreblog&amp;itterm=shopify-email-cta" class="marketing-button marketing-button--small" target="_blank">Shopify Email 알아보기</a>
</div>
<h2 id=""><strong>뉴스레터 작성법: 단계별 가이드</strong></h2>
<ol>
<li><a href="#5">뉴스레터의 가치 제안 파악하기</a></li>
<li><a href="#6">뉴스레터 유형 선택하기</a></li>
<li><a href="#7">타겟 독자 파악하기</a></li>
<li><a href="#8">뉴스레터 아이디어 브레인스토밍</a></li>
<li><a href="#9">탄탄한 개요 작성하기</a></li>
<li><a href="#10">본문 작성하기</a></li>
<li><a href="#11">이미지와 링크 추가하기</a></li>
<li><a href="#12">매력적인 제목 작성하기</a></li>
<li><a href="#13">뉴스레터 편집하기</a></li>
<li><a href="#14">반복과 개선하기</a></li>
</ol>
<p>구독자들이 실제로 읽고 싶어 하는 뉴스레터를 만들려면 전략

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