Shopify 리서치 허브 · 문서/위키형 둘러보기 분류 관리 자동 조사

www.shopify.com

수집: 2026-09-14
https://www.shopify.com/kr/blog/digital-ecosystem

내용

디지털 환경은 이제 각기 따로 작동하는 웹사이트와 앱들의 단순한 모음이 아닙니다. 오히려 서로 연결된 다양한 제품이 함께 움직이며 하나의 생태계를 이루는 거대한 네트워크에 가깝습니다. 이러한 디지털 생태계는 앱부터 데이터 플랫폼까지 폭넓은 IT 자원으로 구성되며, 협업과 데이터 교환을 촉진해 기업과 고객 모두에게 가치를 제공합니다. 기업은 이러한 생태계를 활용해 새로운 고객층에 도달하고, 새로운 수익원을 창출할 수 있습니다. 디지털 생태계의 구조와 작동 방식을 이해하면, 빠르게 변화하는 디지털 세상에서 더 현명하게 생태계에 참여하고 경쟁력을 확보할 수 있습니다. 본 블로그에서는 디지털 생태계에서 새로운 기회를 식별하고, 다양한 모델을 이해하는 데 도움이 되는 정보를 제공합니다. 디지털 생태계란 무엇인가요? 디지털 생태계는 웹사이트, 앱, 기기, 데이터 등 서로 연결된 정보기술 자원들이 온라인 쇼핑, 교육, 사업 운영과 같은 활동을 지원하기 위해 함께 작동하는 네트워크입니다. 디지털 생태계는 내부와 외부의 협업을 바탕으로 운영됩니다. 일부 기업은 일상 업무에 사용하는 소프트웨어와 도구를 통합해 사내 디지털 생태계를 구축하기도 합니다. 이 내부 생태계는 워크플로우를 간소화하고 부서 간 데이터 교환을 원활하게 합니다. 하지만 디지털 생태계는 기업의 경계를 넘어 확장되기도 합니다. 기업, 파트너, 고객을 연결해 모든 참여자에게 이익을 제공합니다. 예를 들어, Apple 앱스토어는 전 세계의 수많은 앱 개발자와 아이폰 사용자를 연결합니다. 이러한 다중 기업 중심의 접근 방식은 편의를 제공하는 데 그치지 않고, 단독으로는 존재할 수 없는 새로운 사업 모델과 기회를 창출합니다. 디지털 생태계의 유형 모든 디지털 생태계가 동일하게 만들어지는 것은 아닙니다. 단일 기업이 구축한 간단한 형태부터, 산업 전체를 형성하는 거대한 네트워크까지 다양합니다. 이러한 차이를 이해하면 여러분의 사업에 적합한 모델을 선택하는 데 도움이 됩니다. 기능적 디지털 생태계 기능적 디지털 생태계는 특정 제품, 서비스 또는 기능을 중심으로 형성됩니다. 하나의 핵심 활동을 지원하는 도구, 데이터, 서비스가 연결되어 관련 솔루션 전반에서 매끄러운 사용자 경험을 제공합니다. 예를 들어, 사진 편집 생태계는 편집 소프트웨어를 클라우드 저장소와 스톡 포토 라이브러리와 연결할 수 있습니다. 이를 통해 사진작가는 여러 구독이나 호환성 문제로 번거롭게 이동할 필요 없이, 필요한 모든 기능을 한곳에서 사용할 수 있습니다. 플랫폼 생태계 플랫폼 생태계는 협업 범위를 한 단계 확장한 모델입니다. 여러 기업이 중앙 플랫폼을 중심으로 함께 가치를 창출하며, 각 참여자가 단독으로는 제공할 수 없는 서비스를 창출합니다. 플랫폼은 다양한 참여자들이 상호작용하고 데이터를 교환하는 중심 무대 역할을 합니다. Shopify는 이런 생태계를 보여주는 대표적인 사례입니다. 플랫폼은 스토어 구축, 결제, 고객 상호작용을 관리하고, 판매자, 앱 개발자 및 디자이너는 스토어, 도구, 서비스 등을 제공합니다. 이 협업을 통해 판매자는 다양한 앱과 통합 기능으로 더 많은 선택권을 얻고, 개발자와 파트너는 글로벌 사용자에게 도달하며, 플랫폼은 공동 혁신을 통해 지속적으로 발전합니다. 슈퍼 플랫폼 생태계 슈퍼 플랫폼 생태계는 우리가 생활하고 일하는 방식을 재편한 거대 네트워크입니다. 다양한 플랫폼, 서비스 및 기기를 아우르며, 전 세계 수백만 명이 기본적으로 선택하는 생태계라고 할 수 있습니다. 대표적인 예로는 Amazon(아마존)이 있습니다. 온라인 마켓플레이스로 시작했지만, 현재는 클라우드 서비스, 결제, 스트리밍 플랫폼(Prime Video, Amazon Music)까지 포함하는 대규모 생태계로 확장되었습니다. 이런 포괄적 생태계는 단순한 편의 제공을 넘어서, 다른 기업들이 의존하는 기반이 되며, 산업 전반의 운영 방식에까지 영향을 미칩니다. 디지털 생태계의 장점 성공적인 디지털 생태계는 기업과 사용자 모두에게 이익을 제공합니다. 기업들은 새로운 시장에 도달하고, 운영을 간소화하며, 데이터를 공유하고, 협업을 통해 연결된 제품을 만들 수 있습니다. 사용자들은 통합된 제품과 서비스를 통해 더욱 편리하고 기능이 풍부한 경험을 누릴 수 있습니다. 다음은 오늘날 디지털 생태계가 필수적인 이유입니다. 향상된 사용자 경험 디지털 생태계는 사용자를 불편하게 만드는 장애물을 제거합니다. 예를 들어, 피트니스 트래커가 스마트워치, 식단 계획 앱, 음악 스트리밍 서비스와 자동으로 동기화되는 상황을 생각해 보세요. 여러 앱에 데이터를 직접 입력할 필요 없이 모든 것이 자동으로 연결됩니다. 사용자는 운동 기록, 영양 관리, 운동용 플레이리스트 준비까지, 이 모든 과정을 번거로움 없이 하나의 통합된 플랫폼에서 간단하게 처리할 수 있습니다. 다중 기업 파트너십 디지털 생태계는 기업이 여러 파트너와 협력해 새로운 시장에 진출하고 더 넓은 고객층을 확보할 수 있게 해줍니다. 예를 들어 차량 공유 앱이 공연장과 제휴해, 제3자 티켓팅 앱을 통해 예약한 콘서트 관람객에게 할인된 왕복 서비스를 제공하는 경우를 생각해 볼 수 있습니다. 이 생태계에 참여하는 모든 업체, 즉 차량 공유 앱, 공연장, 티켓팅 회사는 새로운 사용자 데이터를 활용할 수 있습니다. 이러한 협업은 기업의 고객 확보 비용을 줄여주고, 사용자에게는 할인된 차량 서비스와 더 원활한 사용자 경험을 제공합니다. 운영 효율성 탄탄한 디지털 생태계에서 데이터가 원활하게 교환되면 기업은 워크플로우를 최적화하고 사용자 경험을 개인화할 수 있습니다. 예를 들어, 전자상거래 플랫폼이 물류 네트워크와 통합되면, 실시간 데이터로 더 빠른 배송 옵션을 제안하거나, 배송 상태를 추적해 고객 서비스 품질을 높일 수 있습니다. 비즈니스 가치 창출 디지털 생태계는 파트너들이 서로의 강점을 예상치 못한 방식으로 결합할 수 있도록 해 혁신을 촉진합니다. 생태계 파트너들이 역량을 모으면 누구도 단독으로 만들 수 없던 제품과 서비스를 창출하여, 이전에는 존재하지 않던 새로운 수익 기회를 만들어 냅니다. 디지털 생태계에서의 역할 기업들은 단순히 디지털 생태계에 참여하는 것이 아니라, 전체 네트워크가 운영되는 방식을 형성하는 다양한 역할을 맡습니다. 이 역할들을 이해하면 회사를 발전시키는 데 필요한 적절한 기회와 파트너십을 파악할 수 있습니다. 소비자 소비자는 생태계가 제공하는 자원을 활용해 자신의 운영을 지원합니다. 예를 들어, 소규모 마케팅 에이전시는 더 큰 생태계 안에서 클라우드 기반 디자인 플랫폼과 소셜 미디어 관리 도구를 사용할 수 있습니다. 이러한 통합된 도구 덕분에 모든 것을 직접 구축하지 않아도 전문적인 작업을 수행할 수 있습니다. 생산자 생산자는 생태계를 가치 있게 만드는 제품과 서비스를 창출하는 역할을 합니다. 이들은 기존 플랫폼과 자연스럽게 연결되는 전문화된 도구를 개발하여 생태계가 지닌 기능을 확장합니다. 예를 들어, 인기 있는 채팅·화상회의 플랫폼과 연동되도록 설계된 프로젝트 관리 도구를 만드는 소프트웨어 회사가 여기에 해당합니다. 이러한 기여는 전체 생태계를 더 강력하게 만듭니다. 오케스트레이터 오케스트레이터는 생태계를 운영하는 중심 역할을 맡습니다. 인프라를 제공하고, 데이터 흐름을 관리하며, 생태계가 원활하게 작동하도록 규칙을 설정합니다. 이 중앙 허브를 통해 비즈니스 인텔리전스가 활성화되고, 모든 참여자가 서로 연결되어 가치를 주고받을 수 있습니다. Facebook(페이스북) 같은 소셜 미디어 플랫폼이 대표적인 예입니다. 이 플랫폼은 전 세계 수백만 생산자(소규모 사업자부터 대형 브랜드까지)가 소비자에게 도달하고 소통하도록 지원하는 거대한 생태계를 조율합니다. 디지털 생태계 FAQ 디지털 생태계의 예시는 무엇인가요? Amazon은 온라인 마켓플레이스, 동영상 및 음악 스트리밍, 스마트 홈 디바이스, 결제 처리 서비스를 제공하며, 이 모든 기능이 서로 연결된 디지털 생태계의 대표적인 예시입니다. 디지털 플랫폼과 디지털 생태계의 차이점은 무엇인가요? 디지털 플랫폼은 다양한 사용자를 연결하고 거래를 촉진하는 호스트입니다. 디지털 생태계는 이러한 플랫폼 가운데 일부를 포함하며 여러 종류의 상호작용과 교환을 지원하는 더 넓은 개념입니다. 예를 들어, 중고품 거래 플랫폼이 물류 플랫폼과 통합되어 데이터를 공유하고 원활한 배송을 제공하여 고객 여정을 개선한다면, 이는 디지털 생태계라고 할 수 있습니다. 디지털 생태계의 기능은 무엇인가요? 디지털 생태계는 플랫폼, 서비스, 기기를 연결하여 참여 기업 간의 데이터와 기능 교환을 지원합니다. 목표는 비즈니스 프로세스를 간소화하고 다양한 연결 서비스와 제품을 제공함하여 더 풍부한 고객 경험을 만드는 것입니다.
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</script><title>디지털 생태계: 2026년 비즈니스 네트워크 가이드 - Shopify 대한민국</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta http-equiv="Accept-CH" content="ECT, Save-Data, Device-Memory, Downlink"/><meta name="description" content="플랫폼, 앱, 서비스가 서로 연결된 디지털 생태계가 2026년에 어떤 가치를 창출하는지 알아보세요. 디지털 생태계의 유형과 장점, 실제 사례까지 한눈에 살펴보세요."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="디지털 생태계: 2026년 비즈니스 네트워크 가이드 - Shopify 대한민국"/><meta property="og:description" content="플랫폼, 앱, 서비스가 서로 연결된 디지털 생태계가 2026년에 어떤 가치를 창출하는지 알아보세요. 디지털 생태계의 유형과 장점, 실제 사례까지 한눈에 살펴보세요."/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823"/><meta name="twitter:image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823"/><meta property="og:url" content="https://www.shopify.com/kr/blog/digital-ecosystem"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="Shopify"/><meta name="twitter:account_id" content="17136315"/><meta name="twitter:title" content="디지털 생태계: 2026년 비즈니스 네트워크 가이드 - Shopify 대한민국"/><meta name="twitter:description" content="플랫폼, 앱, 서비스가 서로 연결된 디지털 생태계가 2026년에 어떤 가치를 창출하는지 알아보세요. 디지털 생태계의 유형과 장점, 실제 사례까지 한눈에 살펴보세요."/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://cdn.shopify.com" rel="preconnect" crossorigin="anonymous"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="alternate" hreflang="ko" href="https://www.shopify.com/kr/blog/digital-ecosystem"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/world/brochure/production-blog/assets/blogRedesign-Bqa6y5db.css"/><link rel="preload" as="font" type="font/woff2" crossorigin="anonymous" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b2ba26f35a9189c443bbbd74242e6b0e.woff2"/><script data-async-css-loader="true">(function(){function n(e){if(!e||e.media==="all")return;function t(){e.media="all"}e.sheet?t():e.addEventListener("load",t,{once:!0})}document.querySelectorAll("link[data-async-css]").forEach(n),typeof MutationObserver<"u"&&new MutationObserver(function(e){e.forEach(function(t){t.addedNodes.forEach(function(a){a.nodeType===1&&a.tagName==="LINK"&&a.hasAttribute("data-async-css")&&n(a)})})}).observe(document.head,{childList:!0,subtree:!0})})();
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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b2e2f48c81f4ae49a1f1f3c128238f50.svg" alt="Shopify" class="h-9 lg:h-9" data-component-name="shopify-logo"/></a></div><nav class="max-lg:hidden flex h-full grow" aria-label="주요" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full group"><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">Shopify를 선택해야 하는 이유</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&amp;]:-scale-y-100 [.level1-item:focus-within_&amp;]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&amp;]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&amp;]:before:opacity-100 lg:[.level1-item:hover_&amp;]:before:duration-[300ms] lg:[.level1-item:hover_&amp;]:before:delay-[350ms] lg:[.level1-item:focus-within_&amp;]:before:opacity-100 lg:[.level1-item:focus-within_&amp;]:before:duration-[300ms] lg:[.level1-item:focus-within_&amp;]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-Shopify를 선택해야 하는 이유" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-200 lg:[.level1-item:focus-within_&amp;]:delay-200 lg:will-change-transform xl:px-auto-xl level2-media-container flex max-lg:flex-col max-lg:gap-y-10 max-lg:pb-20 lg:items-start lg:overflow-hidden text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&amp;]:delay-[250ms,300ms] max-md:flex max-md:flex-col max-md:gap-y-1.5 md:grid grid-cols-3 grid-rows-[1fr] md:gap-x-4 lg:gap-x-6 lg:mb-10"><li class="max-md:relative"><label for="bk-nav-Shopify를 선택해야 하는 이유" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/start"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="빠르게 시작하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-drag-and-drop"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">빠르게 시작하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">내일부터 바로 판매할 수 있습니다.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/sell"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Shopify로 전환하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-boost"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Shopify로 전환하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">더 많은 고객을 확보해 더 많은 매출을 올려보세요.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/enterprise"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="엔터프라이즈급 브랜드가 신뢰하는 플랫폼" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-sales-up"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">엔터프라이즈급 브랜드가 신뢰하는 플랫폼<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">규모, 복잡성 또는 목표와 관계없이 이용할 수 있습니다.</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] max-lg:before:content-none lg:pb-10 lg:ps-10 lg:before:-bottom-5 before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:max-lg:w-1/2 sm:w-64">모든 스토어에 기본 탑재</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] max-md:gap-x-2 max-lg:w-full max-lg:gap-x-4 lg:gap-y-6 lg:flex-col"><li class="max-lg:w-1/2"><a href="/kr/checkout" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/07baf8219532d81f6d6725151f9e3482.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/5a751065b0c61a7ef84271640431b54a.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/6b1441a90dc0d0215f138f66d6dc18bb.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">세계 최고의 결제 시스템<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">검증된 전환율 향상 효과를 경험하세요.</p><img class="relative z-10 w-[118px] aspect-[3.333] rounded max-sm:mt-auto sm:row-start-[span_2] sm:self-center sm:justify-self-end sm:w-[100px] sm:max-lg:justify-self-center max-lg:shadow-[0_8px_48px_0_rgba(24,24,27,0.24),_0_4px_8px_0_rgba(24,24,27,0.16)] md:w-[133px] lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg" alt="세계 최고의 결제 시스템"/></a></li><li class="max-lg:w-1/2"><a href="/kr/sidekick" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/b759ef6f62237393d768ad362888875f.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/90ccaa3754ed4c1f485353f1853faaa9.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/952301edf0f8a5a57f90d6a395dd4a10.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">상거래에 최적화된 AI 어시스턴트를 만나보세요.</p><img class="relative z-10 w-[70px] aspect-square max-sm:translate-y-2.5 max-sm:-mt-2.5 sm:w-[80px] sm:self-center sm:justify-self-end sm:row-start-[span_2] sm:max-lg:justify-self-center lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=80" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=160 2x" alt="Sidekick"/></a></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">제품</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&amp;]:-scale-y-100 [.level1-item:focus-within_&amp;]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&amp;]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&amp;]:before:opacity-100 lg:[.level1-item:hover_&amp;]:before:duration-[300ms] lg:[.level1-item:hover_&amp;]:before:delay-[350ms] lg:[.level1-item:focus-within_&amp;]:before:opacity-100 lg:[.level1-item:focus-within_&amp;]:before:duration-[300ms] lg:[.level1-item:focus-within_&amp;]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-제품" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-200 lg:[.level1-item:focus-within_&amp;]:delay-200 lg:will-change-transform xl:px-auto-xl sm:[--bk-l2-rows:2] sm:grid sm:items-start sm:grid-cols-[1fr_1fr] sm:grid-rows-[repeat(var(--bk-l2-rows),min-content)] sm:[grid-template-areas:&quot;items_aside&quot;_&quot;belt_aside&quot;] max-md:pb-10 md:gap-y-8 md:[--bk-l2-rows:1] md:grid-cols-[2fr_1fr] md:[grid-template-areas:&quot;items_aside&quot;_&quot;belt_belt&quot;] md:max-lg:overflow-x-hidden lg:[--bk-l2-rows:2] lg:grid-cols-[3fr_1fr] text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&amp;]:delay-[250ms,300ms] flex flex-col gap-y-[68px] w-full md:max-h-[686px] md:flex-wrap md:gap-x-10 md:gap-y-10 lg:max-h-[546px] [@media(max-height:771px)_and_(min-width:1200px)]:max-h-[417px] [@media(max-height:771px)_and_(min-width:1200px)]:gap-y-8"><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-1"><label for="bk-nav-제품" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">웹사이트 구축</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/website/builder" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-drag-and-drop"></use></svg><span class="flex items-center">웹사이트 빌더<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="https://themes.shopify.com/?locale=ko" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-design"></use></svg><span class="flex items-center">테마<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/domains" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-domain"></use></svg><span class="flex items-center">도메인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/customer-accounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-user-profile"></use></svg><span class="flex items-center">고객 계정<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/sidekick" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai"></use></svg><span class="flex items-center">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-4 lg:order-3 lg:mb-10"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">어디서든 판매</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/online" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-online"></use></svg><span class="flex items-center">온라인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/agentic-storefronts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai-chats"></use></svg><span class="flex items-center">AI 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/pos" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-pos-tick"></use></svg><span class="flex items-center">POS(Point of Sale)<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/shop" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shop-app"></use></svg><span class="flex items-center">Shop 앱<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/channels" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-social"></use></svg><span class="flex items-center">소셜 및 마켓플레이스<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/international" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global"></use></svg><span class="flex items-center">전 세계<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/plus/solutions/b2b-ecommerce" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-sales-up"></use></svg><span class="flex items-center">B2B<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/markets" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global-markets"></use></svg><span class="flex items-center">여러 마켓에서 판매<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-5 lg:order-4"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">마케팅 및 분석</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/marketing" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-marketing"></use></svg><span class="flex items-center">광고 및 캠페인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/marketing-automation-tools" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-users"></use></svg><span class="flex items-center">이메일 및 고객 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/discounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-discount"></use></svg><span class="flex items-center">할인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/analytics" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-analytics"></use></svg><span class="flex items-center">분석<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/test-and-launch" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-computer-tick"></use></svg><span class="flex items-center">테스트 및 출시<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-2"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">비즈니스 운영</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/orders" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-inventory-synced"></use></svg><span class="flex items-center">주문 및 재고<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/shipping" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shipping"></use></svg><span class="flex items-center">배송<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/flow" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-save-time"></use></svg><span class="flex items-center">워크플로 자동화<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-3 lg:order-5"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">결제 받기</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/checkout" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-credit-card"></use></svg><span class="flex items-center">결제<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/kr/payments" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-money"></use></svg><span class="flex items-center">지급<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li></ul><ul class="[grid-area:belt] gap-y-8 max-md:flex max-md:flex-col md:relative md:pt-6 md:pb-12 md:grid md:gap-x-10 md:grid-cols-3 md:max-lg:grid-rows-[min-content] md:max-lg:gap-y-6 md:max-lg:before:absolute md:max-lg:before:w-[200vw] md:max-lg:before:h-px md:max-lg:before:z-10 md:max-lg:before:top-0 md:max-lg:before:left-1/2 md:max-lg:before:-translate-x-1/2 lg:[--belt-calc:calc((100%-416px)/3)] lg:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_296px] lg:sticky lg:py-6 lg:z-20 lg:before:absolute lg:before:w-[200vw] lg:before:h-10 lg:before:top-0 lg:before:left-1/2 lg:before:-translate-x-1/2 lg:before:-translate-y-full lg:before:pointer-events-none lg:before:z-10 lg:after:absolute lg:after:w-[200vw] lg:after:h-full lg:after:top-0 lg:after:left-1/2 lg:after:-translate-x-1/2 lg:after:pointer-events-none lg:after:ring-1 lg:after:ring-inset [@media(width&gt;=1420px)]:[--belt-calc:calc((75%-110px)/3)] [@media(width&gt;=1420px)]:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_calc(25%-10px)] md:max-lg:before:bg-[#f4f4f5] lg:after:ring-[#f4f4f5] lg:after:bg-white lg:-bottom-9 lg:before:bg-[linear-gradient(0deg,#fff_0px,transparent_40px)]"><li class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] text-[#008060] font-semibold lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10 mb-0 max-lg:w-full md:max-lg:col-span-3 lg:leading-[1.8]">Shopify 맞춤 설정 및 확장</li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="/kr/ucp" class="level3-link"><p class="flex items-center">에이전트 전용 상거래<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">에이전트 도구로 구축하세요</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://apps.shopify.com/?locale=ko" class="level3-link"><p class="flex items-center">Shopify App Store<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">최대 규모의 상거래 에코시스템</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://shopify.dev" class="level3-link"><p class="flex items-center">Shopify.dev<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">개발자 설명서, CLI 등</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] px-4 max-sm:pb-10 max-sm:before:rounded-lg max-sm:before:bg-none max-sm:before:w-full sm:ps-10 sm:pe-0 sm:self-stretch sm:before:-top-[104px] sm:before:-bottom-10 sm:after:absolute sm:after:-top-10 sm:after:start-0 sm:after:bottom-0 sm:after:w-px sm:after:bg-no-repeat sm:after:z-10 sm:after:will-change-[opacity] md:before:-bottom-[32px] md:after:-bottom-[32px] before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:w-64">멈추지 않는 혁신</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] gap-y-10 flex-col sm:w-64"><li class=""><a href="/editions" class="level3-link"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/095b0536eb3a264c83761008f47aecbd.png?width=512" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block mb-3 aspect-[1.706] sm:h-[150px] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/88ca374851be502b9cf03e43dc3a4239.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/a47f449c4807b685632d92c0684c994b.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5">Shopify Editions<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Shopify는 매년 두 차례, 150개 이상의 업데이트를 진행합니다.</p></a></li><li class=""><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:w-64">최신 업데이트</p><ul class="level3-container flex flex-col"><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[400ms,450ms] lg:[.level1-item:focus-within_&amp;]:delay-[400ms,450ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-agentic-storefronts-insights-v1#agentic-storefronts-insights" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Agentic Storefronts</a></li><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[450ms,500ms] lg:[.level1-item:focus-within_&amp;]:delay-[450ms,500ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-campaign-autopilot-v1#introducing-campaign-autopilot" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Campaign Autopilot</a></li><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[500ms,550ms] lg:[.level1-item:focus-within_&amp;]:delay-[500ms,550ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-shopify-ai-toolkit-for-devs-v1#shopify-ai-toolkit-for-developers" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">개발자용 Shopify AI Toolkit</a></li></ul></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/pricing">요금제</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/enterprise">Enterprise</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="me-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=ko" data-component-name="login">로그인</a></li><li class="leading-[0]"><a href="https://admin.shopify.com/signup?locale=ko&amp;language=ko&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fdigital-ecosystem&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">무료 체험 시작</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://admin.shopify.com/signup?locale=ko&amp;language=ko&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fdigital-ecosystem&amp;signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="외부 소스: 무료 체험 시작">무료 체험 시작</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="메뉴" aria-expanded="false" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-opacity after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a href="/kr" data-component-name="logo-home" class="inline-block shrink-0 absolute left-0 top-1/2 -translate-y-1/2 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class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/topics/비즈니스-아이디어-찾기" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">비즈니스 아이디어 찾기</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/topics/온라인으로-수익-창출" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">온라인으로 수익 창출</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">최신 정보</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">더 보기<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></button><div id="id_더 보기_4" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/kr/blog/topics/마케팅" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">마케팅</a></li><li class="py-3 px-4 rounded-lg"><a href="/kr/blog/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">모든 주제 보기</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><button type="button" class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation" aria-label="검색" aria-expanded="false">검색<span style="width:16px;height:16px;display:inline-block"></span></button><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/kr/blog/digital-ecosystem" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value="" role="search" aria-label="검색" data-discover="true"><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-[var(--color-shade-500,#71717a)]" type="text" name="header-search" autoComplete="off" placeholder="검색" aria-label="검색 입력" aria-describedby="search-instructions" value=""/><button type="submit" class="lg:hidden p-6 -mr-6" aria-label="검색 제출"><span style="width:16px;height:16px;display:inline-block"></span></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-[var(--color-shade-500,#71717a)]" id="search-instructions" aria-hidden="true">찾으려는 항목을 입력하세요.<span style="width:16px;height:16px;display:inline-block"></span></div><button type="button" class="hidden lg:block p-2 cursor-pointer ml-auto" aria-label="검색 닫기"><span style="width:20px;height:20px;display:inline-block"></span></button></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 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bg-component-section-bg text-component-section-content relative z-1 featured-blogs gap-y-0 pb-0 pt-36" data-section-name="" data-component-name="digital-ecosystem" data-viewable-component="true"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px] !px-0 !py-xl sm:!px-[40px] sm:!pt-16 sm:!pb-12 tablet-xl:!px-[130px] tablet-xl:!pt-12 tablet-xl:!pb-12 desktop:!px-[210px] max-sm:[&amp;&gt;p+p]:!mb-0"><p class="richtext uppercase font-medium font-sans mb-2 text-2xl tablet:text-3xl max-w-[680px]">지금 바로 Shopify로 판매를 시작하세요</p><p class="richtext max-w-[680px] text-sm mb-4">지금 바로 Shopify 무료 체험을 시작한 다음, 과정의 모든 단계에서 여러분을 안내할 다양한 자료를 활용하세요.</p><div data-component-name="button-group" class="text-base relative z-20 max-sm:hidden" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a 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active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">무료 체험 시작</a><a href="/kr" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">자세히 알아보기</a></div></div><div data-component-name="blog-header-banner-ctas" class="relative z-20 mx-auto mt-md flex w-full max-w-xl flex-col items-center gap-md sm:hidden mt-md"><div data-component-name="email-form" class="flex w-full max-w-full justify-center sm:w-md"><form novalidate="" action="https://admin.shopify.com/signup" class="[&amp;_[data-component-name=&#x27;message&#x27;]]:mt-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:max-h-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:overflow-hidden [&amp;_[data-component-name=&#x27;message&#x27;]]:pt-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:opacity-0 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:mt-2 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:max-h-24 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:pt-1 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:opacity-100 [&amp;_[data-component-name=&#x27;message&#x27;]]:text-left flex w-full flex-col justify-center" method="post"><div data-component-name="text-input" class="flex flex-col" data-mode="light"><div class="relative box-border flex min-h-14 w-full items-center justify-between rounded-button bg-input-light-bg text-input-light-text ring-1 ring-inset ring-input-light-border hover:ring-input-light-border-hover focus-within:ring-state-focus focus-within:outline-0"><input aria-describedby="blog-header-banner-email-form-:R5l55n5:-description" autoComplete="email" class="peer h-14 w-full bg-transparent px-6 pb-2 pt-6 placeholder:text-transparent focus-visible:outline-none" id="blog-header-banner-email-form-:R5l55n5:" placeholder=" " type="email"/><label class="pointer-events-none absolute left-6 z-10 origin-top-left text-base text-input-light-label-text duration-300 ease-out top-2 translate-y-0 scale-75 peer-placeholder-shown:top-1/2 peer-placeholder-shown:-translate-y-1/2 peer-placeholder-shown:scale-100 peer-focus:!top-2 peer-focus:!translate-y-0 peer-focus:!scale-75" for="blog-header-banner-email-form-:R5l55n5:">이메일 주소를 입력해 주세요</label></div><p id="blog-header-banner-email-form-:R5l55n5:-description" data-mode="light" data-component-name="message" class="flex leading-4" style="transition:max-height 300ms ease-out, opacity 300ms ease-out, margin-top 300ms ease-out, padding-top 300ms ease-out"><span class="text-xs text-shade-60">Shopify 마케팅 이메일 수신에 동의하시게 됩니다.</span></p><div class="block w-full pt-2"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled mr-1 my-1 whitespace-nowrap w-full py-4" data-component-name="start-free-trial" data-mode="light" role="link">무료 체험 시작</button></div></div></form></div><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm link no-underline font-bold" style="widows:2" href="/kr"><span class="inline underline hover:no-underline">자세히 알아보기</span></a></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="bg-white"><meta itemProp="mainEntityOfPage" content="/kr/blog/digital-ecosystem"/><meta itemProp="dateModified" content="2025-12-08T12:03:00.000Z"/><meta itemProp="datePublished" content="2025-12-08T00:00:00.000Z"/><meta itemProp="image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823"/><div class="relative"><div class="pt-xl pb-xl md:text-center" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1 md:max-w-2xl lg:max-w-3xl md:mx-auto"><nav class="uppercase text-black text-eyebrow-md pb-xs"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&amp;_span]:no-underline" style="widows:2" href="/kr/blog/"><span class="inline underline hover:no-underline">블로그</span></a><span class="px-xs">•</span><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&amp;_span]:no-underline" style="widows:2" href="/kr/blog/topics/가이드"><span class="inline underline hover:no-underline">가이드</span></a></nav><h1 class="text-theme-content text-t2"><span itemProp="headline">디지털 생태계: 2026년 비즈니스 네트워크 가이드</span></h1><p class="text-theme-content text-body-lg mt-sm opacity-60">플랫폼, 앱, 서비스가 서로 연결된 디지털 생태계가 2026년에 어떤 가치를 창출하는지 알아보세요. 디지털 생태계의 유형과 장점, 실제 사례까지 한눈에 살펴보세요.</p><div class="lg:hidden mt-md flex items-center gap-md w-full md:justify-center" itemProp="author" itemscope="" itemType="https://schema.org/Person"><img src="https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&amp;d=404" alt="" width="48" height="48" class="size-12 md:size-14 rounded-full object-cover shrink-0"/><div class="flex flex-col text-left"><span class="text-theme-content text-t7"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&amp;_span]:no-underline" style="widows:2" href="/kr/blog/authors/shopify-팀"><span class="inline underline hover:no-underline"><span itemProp="name">Shopify 팀 작성</span></span></a></span><span class="text-body-sm text-theme-content-body">2025년 12월 8일<!-- --> • 읽는 데 5분</span></div></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1"><div class="-mx-margin md:mx-0 overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823&amp;originalWidth=1848&amp;originalHeight=782" alt="보라색과 파란색 배경 위에 세 개의 화면이 형태와 색상을 반사하고 있음" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/digital_ecosystem_1848x970_3b9e46fc-f285-4e12-bb9c-918a04f7c751.jpg?v=1765281823&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w" data-component-name="auto-responsive-image"/></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-2xl bg-component-grid-bg gap-x-xl my-xl" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-4 lg:col-span-3 col-start-1" data-component-name="blog-left-sidebar"><nav aria-label="이 페이지에서" data-component-name="blog-left-sidebar-nav" class="space-y-2xl rounded-lg bg-warm-gray-50 p-md md:sticky md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:rounded-none md:bg-transparent md:p-0"><div><p class="text-theme-content richtext text-t7 mb-md">이 페이지에서</p><ul class="flex flex-col gap-md md:gap-sm border-l border-shade-300"><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&amp;_span]:flex [&amp;_span]:items-center [&amp;_span]:justify-between [&amp;_span]:!no-underline hover:[&amp;_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#1"><span class="inline underline hover:no-underline">디지털 생태계란 무엇인가요?<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&amp;_span]:flex [&amp;_span]:items-center [&amp;_span]:justify-between [&amp;_span]:!no-underline hover:[&amp;_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#2"><span class="inline underline hover:no-underline">디지털 생태계의 유형<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&amp;_span]:flex [&amp;_span]:items-center [&amp;_span]:justify-between [&amp;_span]:!no-underline hover:[&amp;_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#3"><span class="inline underline hover:no-underline">디지털 생태계의 장점<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&amp;_span]:flex [&amp;_span]:items-center [&amp;_span]:justify-between [&amp;_span]:!no-underline hover:[&amp;_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#4"><span class="inline underline hover:no-underline">디지털 생태계에서의 역할<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&amp;_span]:flex [&amp;_span]:items-center [&amp;_span]:justify-between [&amp;_span]:!no-underline hover:[&amp;_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#5"><span class="inline underline hover:no-underline">디지털 생태계 FAQ<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li></ul></div><div class="bg-blog-bannerBg p-md"><p class="text-theme-content richtext text-t5">지금 온라인 비즈니스를 시작하세요.</p><p class="text-theme-content richtext text-t5 font-bold">무료입니다.</p><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-lg group mt-sm flex items-center justify-between border-b border-black pb-0 [&amp;_span]:no-underline [&amp;_span]:flex [&amp;_span]:w-full [&amp;_span]:items-center [&amp;_span]:justify-between" style="widows:2" aria-label="외부 소스: 무료 체험 시작 " rel="noopener noreferrer" href="https://admin.shopify.com/signup?locale=ko&amp;language=ko&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fdigital-ecosystem&amp;signup_types%5B%5D=paid_trial_experience"><span class="inline underline hover:no-underline">무료 체험 시작<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="20" height="20" class="text-component-icon rotate-90"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></div></nav></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-theme-content-body [&amp;_h2]:text-t3 [&amp;_h2]:mt-xl [&amp;_h2]:mb-md [&amp;_h2]:text-black [&amp;_.heading--2]:text-t5 [&amp;_.heading--2]:text-black [&amp;_.heading--2]:mb-md [&amp;_h3]:text-t4 [&amp;_h3]:mt-xl [&amp;_h3]:mb-md [&amp;_h3]:text-black [&amp;_h4]:text-t5 [&amp;_h4]:mt-xl [&amp;_h4]:mb-md [&amp;_h4]:text-black [&amp;_h5]:text-t6 [&amp;_.heading--4]:text-t5 [&amp;_.heading--4]:text-black [&amp;_.heading--4]:tracking-[-.02em] [&amp;_p]:mb-md [&amp;_p]:[overflow-wrap:anywhere] [&amp;_hr]:mb-md [&amp;_a]:text-black [&amp;_a]:font-[550] [&amp;_a]:underline [&amp;_a:hover]:no-underline [&amp;_sup_a]:no-underline [&amp;_sup_a:hover]:underline [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_img]:my-lg [&amp;_img]:inline-block [&amp;_figure]:mb-lg [&amp;_figure&gt;img]:mb-0 [&amp;_a&gt;img]:mt-3 [&amp;_a&gt;img]:mb-lg [&amp;_a&gt;img]:h-[revert-layer] [&amp;_a&gt;img]:inline-block [&amp;_p_img:not(#text-cta_*)]:!mt-0 [&amp;_p_img:not(#text-cta_*)]:!mb-md [&amp;_figcaption]:mb-lg [&amp;_figcaption]:text-body-sm [&amp;_figcaption]:mt-2 [&amp;_ul]:list-disc [&amp;_ul]:mb-xs [&amp;_ul]:pl-4 [&amp;_ul_li]:pl-1 [&amp;_ol]:list-decimal [&amp;_ol]:mb-xs [&amp;_ol]:pl-4 [&amp;_ol_li]:pl-1 [&amp;_ol_li::marker]:font-bold [&amp;_li+li]:mt-xs [&amp;_ul+p]:mt-md [&amp;_ol+p]:mt-md [&amp;_iframe]:max-w-full [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-lg [&amp;_.aspect-video_iframe]:mt-0 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap [&amp;_.green]:text-[green] [&amp;_.red]:text-[red] [&amp;_.pros]:bg-[#eafaea] [&amp;_.pros]:rounded-[10px] [&amp;_.pros]:p-5 [&amp;_.pros_h3]:mt-2 [&amp;_.cons]:bg-[#ffebe6] [&amp;_.cons]:rounded-[10px] [&amp;_.cons]:p-5 [&amp;_.cons_h3]:mt-2 [&amp;_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.pros]:flex-[1_0_100%] [&amp;_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.cons]:flex-[1_0_100%] [&amp;_.pros_.grid-container]:grid [&amp;_.cons_.grid-container]:grid [&amp;_.grid-container]:gap-[5px] [&amp;_.grid-container]:grid-cols-[15px_auto] [&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_[id^=&quot;article-source-&quot;]]:scroll-mt-40 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]]:flex [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]]:flex-col [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]]:gap-md [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.marketing-button]:self-start [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_:is(p,h2,h3,h4)]:!my-0 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.heading--4+p]:!-mt-2 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.heading--4+p]:md:!-mt-4 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_.heading--4]:!text-t4 [&amp;_[data-component-name=&quot;blog-cta-marketing&quot;]_p]:!text-body-base [&amp;_.blog-cta-shopify-logo]:!font-normal [&amp;_.blog-cta-shopify-logo]:!text-t6 [&amp;_.blog-cta-shopify-logo]:!mb-md [&amp;_.blog-cta-shopify-logo]:!ml-0 [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]]:!pt-sm [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]]:!ml-0 [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]]:!text-body-sm [&amp;_.blog-cta-container_[data-component-name=&quot;message&quot;]_span]:!text-body-sm [&amp;_[data-email-signup]_br]:hidden [&amp;_[data-email-signup]_.marketing-block]:!my-xl [&amp;_[data-email-signup]_.heading--4]:!mb-2 [&amp;_[data-email-signup]_.heading--4]:!ml-0 [&amp;_[data-email-signup]_form&gt;p]:!mb-0 [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:!bg-black [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:!text-white [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:hover:!bg-[#3f3f46] [&amp;_[data-email-signup]_[data-component-name=&quot;join-waitlist-form-button&quot;]]:active:!bg-[#71717a] [&amp;_[data-component-name=&quot;blog-read-more&quot;]]:!my-lg [&amp;_[data-component-name=&quot;blog-read-more&quot;]]:font-sans [&amp;_[data-component-name=&quot;blog-read-more&quot;]_h2]:!font-sans [&amp;_[data-component-name=&quot;blog-read-more&quot;]_h2]:!text-t4 [&amp;_[data-component-name=&quot;blog-read-more&quot;]_a]:!text-body-base [&amp;_[data-component-name=&quot;blog-read-more&quot;]_a]:!text-component-link-content [&amp;_[data-component-name=&quot;blog-read-more&quot;]_a]:hover:!text-component-link-content-hover [&amp;_[data-component-name=&quot;blog-read-more&quot;]_li]:!mt-sm [&amp;_#faq-section]:!my-xl [&amp;_:is([data-component-name=&quot;blog-cta-marketing&quot;],.blog-cta-container,[data-email-signup]_.marketing-block,[data-component-name=&quot;blog-read-more&quot;],#faq-section,[data-guide]&gt;div)]:!p-lg [&amp;_[data-guide]&gt;div]:!font-sans" itemProp="articleBody"><div><p>디지털 환경은 이제 각기 따로 작동하는 웹사이트와 <a href="/kr/blog/free-shopify-ap

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