The Shopify Ecosystem
내용
[subtitle-meta] lang=en auto=True
The digital ecosystem gets stronger with
every purchase, and life cycle marketing
is what turns those purchases into
momentum. Without it, the system can't
[music] grow, it can't compound, and it
can't scale the way it's designed to.
So, now we're moving deeper into the
ecosystem, specifically into the life
cycle layer powered by your email
marketing. This is one of the most
important parts of the entire ecosystem
because this is where customer
relationships are built, strengthened,
and multiplied over time. When someone
enters your store, whether it's from
search or from social or organic or from
any other source, [music] they're
stepping into the digital ecosystem. And
inside that ecosystem, Clavio, which is
what we use for email marketing, is what
guides them through the journey. It's
the layer that stays with them long
after the first visit and long after the
first purchase.
So, here's how it works with Alpha
Digital. The moment someone shows
interest, whether they browse a product
or they add something to their cart or
they sign up for an [music] email, Claio
activates. This isn't manual. This is
fully automated and integrated into the
ecosystem. Your welcome [music] flows
build relationships. Your browse
abandonment flows recover interest. Your
cart abandonment flows recover lost
revenue. Each one plays a specific role
in moving someone deeper into the
ecosystem. Then once that first purchase
happens, everything shifts. [music] Now
that customer becomes part of your core
data layer. Now Clavio begins shaping
their long-term behavior. Post-purchase
flows reinforce the brand experience.
Education flows help the customer use
the product. Review flows build social
proof for the ecosystem. Cross-ell flows
increase lifetime value. Wimach flows
revive customers who drift away. Every
single one of these touch points becomes
data. [music] Clean structured data that
enriches the entire digital ecosystem.
Because Clavio doesn't just send [music]
emails. It learns who your customers
really are. It identifies patterns that
matter. It segments by value, by
behavior, by [music] timing, by
interests. And that intelligence becomes
the most powerful asset [music] in the
system. Here's why. The digital
ecosystem is designed to be
self-improving. [music] Every customer
who enters it strengthens every other
part and Claio is one of the main
engines behind that compounding effect.
The more people engage with your emails,
the more your ecosystem understands what
messaging works. The more people
purchase again, the more accurate your
lifetime value becomes. The more data
Clavio collects, the smarter your
segmentation becomes. And the smarter
your segmentation becomes, the stronger
the entire digital ecosystem grows. What
makes this so powerful [music] is that
Claio isn't working alone. It's
connected to your website, your data
layer, your tracking, your audiences,
your acquisition engine, and your
conversion rate optimization. Every
improvement in any one of those areas
automatically improves Clavio's results.
And every improvement Clavio makes
automatically improves the ecosystem.
This is the part that most brands never
see. Life cycle marketing isn't a side
channel. It's not just an email. It's a
core pillar of the digital ecosystem. It
multiplies new customers. It stabilizes
revenue. It increases margin. And it
creates the data that fuels the next
cycle of growth. So the journey looks
like this. A customer is going to enter
the ecosystem. Clavio is going to
capture them. Flows will guide them.
They purchase. They repurchase. Then
their behavior becomes data. That data
strengthens every layer of the ecosystem
and the cycle repeats stronger every
time. This is how the digital ecosystem
grows exponentially, not linearly. Each
customer doesn't just add revenue, they
add intelligence. [music]
And in the next episode, you're going to
see how we use that intelligence. The
next series is about tracking,
attribution, G4 tagging, [music]
and the data brain behind the entire
ecosystem. Because without accurate
data, none of it scales.
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WEBVTT Kind: captions Language: en 00:00:00.160 --> 00:00:02.310 align:start position:0% The<00:00:00.400><c> digital</c><00:00:00.800><c> ecosystem</c><00:00:01.439><c> gets</c><00:00:01.760><c> stronger</c><00:00:02.080><c> with</c> 00:00:02.310 --> 00:00:02.320 align:start position:0% The digital ecosystem gets stronger with 00:00:02.320 --> 00:00:04.550 align:start position:0% The digital ecosystem gets stronger with every<00:00:02.560><c> purchase,</c><00:00:03.200><c> and</c><00:00:03.439><c> life</c><00:00:03.679><c> cycle</c><00:00:04.080><c> marketing</c> 00:00:04.550 --> 00:00:04.560 align:start position:0% every purchase, and life cycle marketing 00:00:04.560 --> 00:00:06.550 align:start position:0% every purchase, and life cycle marketing is<00:00:04.720><c> what</c><00:00:04.960><c> turns</c><00:00:05.279><c> those</c><00:00:05.600><c> purchases</c><00:00:06.240><c> into</c> 00:00:06.550 --> 00:00:06.560 align:start position:0% is what turns those purchases into 00:00:06.560 --> 00:00:09.160 align:start position:0% is what turns those purchases into momentum.<00:00:07.839><c> Without</c><00:00:08.160><c> it,</c><00:00:08.400><c> the</c><00:00:08.720><c> system</c><00:00:09.040><c> can't</c> 00:00:09.160 --> 00:00:09.170 align:start position:0% momentum. Without it, the system can't 00:00:09.170 --> 00:00:11.669 align:start position:0% momentum. Without it, the system can't [music]<00:00:09.360><c> grow,</c><00:00:10.080><c> it</c><00:00:10.320><c> can't</c><00:00:10.559><c> compound,</c><00:00:11.200><c> and</c><00:00:11.440><c> it</c> 00:00:11.669 --> 00:00:11.679 align:start position:0% [music] grow, it can't compound, and it 00:00:11.679 --> 00:00:13.749 align:start position:0% [music] grow, it can't compound, and it can't<00:00:11.920><c> scale</c><00:00:12.320><c> the</c><00:00:12.559><c> way</c><00:00:12.639><c> it's</c><00:00:12.960><c> designed</c><00:00:13.280><c> to.</c> 00:00:13.749 --> 00:00:13.759 align:start position:0% can't scale the way it's designed to. 00:00:13.759 --> 00:00:15.270 align:start position:0% can't scale the way it's designed to. So,<00:00:14.000><c> now</c><00:00:14.160><c> we're</c><00:00:14.400><c> moving</c><00:00:14.559><c> deeper</c><00:00:14.880><c> into</c><00:00:15.120><c> the</c> 00:00:15.270 --> 00:00:15.280 align:start position:0% So, now we're moving deeper into the 00:00:15.280 --> 00:00:17.910 align:start position:0% So, now we're moving deeper into the ecosystem,<00:00:16.240><c> specifically</c><00:00:17.039><c> into</c><00:00:17.359><c> the</c><00:00:17.600><c> life</c> 00:00:17.910 --> 00:00:17.920 align:start position:0% ecosystem, specifically into the life 00:00:17.920 --> 00:00:20.230 align:start position:0% ecosystem, specifically into the life cycle<00:00:18.480><c> layer</c><00:00:18.800><c> powered</c><00:00:19.199><c> by</c><00:00:19.520><c> your</c><00:00:19.840><c> email</c> 00:00:20.230 --> 00:00:20.240 align:start position:0% cycle layer powered by your email 00:00:20.240 --> 00:00:22.390 align:start position:0% cycle layer powered by your email marketing.<00:00:21.359><c> This</c><00:00:21.600><c> is</c><00:00:21.760><c> one</c><00:00:21.920><c> of</c><00:00:22.000><c> the</c><00:00:22.160><c> most</c> 00:00:22.390 --> 00:00:22.400 align:start position:0% marketing. This is one of the most 00:00:22.400 --> 00:00:24.790 align:start position:0% marketing. This is one of the most important<00:00:22.960><c> parts</c><00:00:23.199><c> of</c><00:00:23.439><c> the</c><00:00:23.600><c> entire</c><00:00:24.000><c> ecosystem</c> 00:00:24.790 --> 00:00:24.800 align:start position:0% important parts of the entire ecosystem 00:00:24.800 --> 00:00:26.230 align:start position:0% important parts of the entire ecosystem because<00:00:25.119><c> this</c><00:00:25.359><c> is</c><00:00:25.439><c> where</c><00:00:25.760><c> customer</c> 00:00:26.230 --> 00:00:26.240 align:start position:0% because this is where customer 00:00:26.240 --> 00:00:28.630 align:start position:0% because this is where customer relationships<00:00:26.960><c> are</c><00:00:27.199><c> built,</c><00:00:27.920><c> strengthened,</c> 00:00:28.630 --> 00:00:28.640 align:start position:0% relationships are built, strengthened, 00:00:28.640 --> 00:00:31.429 align:start position:0% relationships are built, strengthened, and<00:00:29.039><c> multiplied</c><00:00:29.840><c> over</c><00:00:30.160><c> time.</c><00:00:30.880><c> When</c><00:00:31.119><c> someone</c> 00:00:31.429 --> 00:00:31.439 align:start position:0% and multiplied over time. When someone 00:00:31.439 --> 00:00:33.670 align:start position:0% and multiplied over time. When someone enters<00:00:31.840><c> your</c><00:00:32.079><c> store,</c><00:00:32.800><c> whether</c><00:00:33.040><c> it's</c><00:00:33.280><c> from</c> 00:00:33.670 --> 00:00:33.680 align:start position:0% enters your store, whether it's from 00:00:33.680 --> 00:00:36.950 align:start position:0% enters your store, whether it's from search<00:00:34.239><c> or</c><00:00:34.640><c> from</c><00:00:34.960><c> social</c><00:00:35.600><c> or</c><00:00:36.000><c> organic</c><00:00:36.559><c> or</c><00:00:36.800><c> from</c> 00:00:36.950 --> 00:00:36.960 align:start position:0% search or from social or organic or from 00:00:36.960 --> 00:00:38.549 align:start position:0% search or from social or organic or from any<00:00:37.200><c> other</c><00:00:37.680><c> source,</c><00:00:37.990><c> [music]</c><00:00:38.320><c> they're</c> 00:00:38.549 --> 00:00:38.559 align:start position:0% any other source, [music] they're 00:00:38.559 --> 00:00:41.110 align:start position:0% any other source, [music] they're stepping<00:00:38.879><c> into</c><00:00:39.120><c> the</c><00:00:39.280><c> digital</c><00:00:39.600><c> ecosystem.</c><00:00:40.879><c> And</c> 00:00:41.110 --> 00:00:41.120 align:start position:0% stepping into the digital ecosystem. And 00:00:41.120 --> 00:00:44.069 align:start position:0% stepping into the digital ecosystem. And inside<00:00:41.520><c> that</c><00:00:41.760><c> ecosystem,</c><00:00:42.800><c> Clavio,</c><00:00:43.680><c> which</c><00:00:43.920><c> is</c> 00:00:44.069 --> 00:00:44.079 align:start position:0% inside that ecosystem, Clavio, which is 00:00:44.079 --> 00:00:46.549 align:start position:0% inside that ecosystem, Clavio, which is what<00:00:44.239><c> we</c><00:00:44.480><c> use</c><00:00:44.640><c> for</c><00:00:44.960><c> email</c><00:00:45.360><c> marketing,</c><00:00:46.160><c> is</c><00:00:46.320><c> what</c> 00:00:46.549 --> 00:00:46.559 align:start position:0% what we use for email marketing, is what 00:00:46.559 --> 00:00:48.150 align:start position:0% what we use for email marketing, is what guides<00:00:46.800><c> them</c><00:00:46.960><c> through</c><00:00:47.200><c> the</c><00:00:47.360><c> journey.</c><00:00:47.920><c> It's</c> 00:00:48.150 --> 00:00:48.160 align:start position:0% guides them through the journey. It's 00:00:48.160 --> 00:00:50.069 align:start position:0% guides them through the journey. It's the<00:00:48.399><c> layer</c><00:00:48.640><c> that</c><00:00:48.800><c> stays</c><00:00:49.120><c> with</c><00:00:49.360><c> them</c><00:00:49.760><c> long</c> 00:00:50.069 --> 00:00:50.079 align:start position:0% the layer that stays with them long 00:00:50.079 --> 00:00:52.389 align:start position:0% the layer that stays with them long after<00:00:50.399><c> the</c><00:00:50.640><c> first</c><00:00:50.879><c> visit</c><00:00:51.280><c> and</c><00:00:51.600><c> long</c><00:00:51.920><c> after</c><00:00:52.160><c> the</c> 00:00:52.389 --> 00:00:52.399 align:start position:0% after the first visit and long after the 00:00:52.399 --> 00:00:54.229 align:start position:0% after the first visit and long after the first<00:00:52.640><c> purchase.</c> 00:00:54.229 --> 00:00:54.239 align:start position:0% first purchase. 00:00:54.239 --> 00:00:55.830 align:start position:0% first purchase. So,<00:00:54.480><c> here's</c><00:00:54.800><c> how</c><00:00:54.960><c> it</c><00:00:55.120><c> works</c><00:00:55.280><c> with</c><00:00:55.440><c> Alpha</c> 00:00:55.830 --> 00:00:55.840 align:start position:0% So, here's how it works with Alpha 00:00:55.840 --> 00:00:58.310 align:start position:0% So, here's how it works with Alpha Digital.<00:00:56.960><c> The</c><00:00:57.199><c> moment</c><00:00:57.520><c> someone</c><00:00:57.920><c> shows</c> 00:00:58.310 --> 00:00:58.320 align:start position:0% Digital. The moment someone shows 00:00:58.320 --> 00:01:00.709 align:start position:0% Digital. The moment someone shows interest,<00:00:59.280><c> whether</c><00:00:59.600><c> they</c><00:00:59.840><c> browse</c><00:01:00.079><c> a</c><00:01:00.320><c> product</c> 00:01:00.709 --> 00:01:00.719 align:start position:0% interest, whether they browse a product 00:01:00.719 --> 00:01:02.869 align:start position:0% interest, whether they browse a product or<00:01:01.039><c> they</c><00:01:01.280><c> add</c><00:01:01.520><c> something</c><00:01:01.760><c> to</c><00:01:01.920><c> their</c><00:01:02.079><c> cart</c><00:01:02.559><c> or</c> 00:01:02.869 --> 00:01:02.879 align:start position:0% or they add something to their cart or 00:01:02.879 --> 00:01:05.590 align:start position:0% or they add something to their cart or they<00:01:03.120><c> sign</c><00:01:03.359><c> up</c><00:01:03.600><c> for</c><00:01:04.000><c> an</c><00:01:04.190><c> [music]</c><00:01:04.320><c> email,</c><00:01:05.040><c> Claio</c> 00:01:05.590 --> 00:01:05.600 align:start position:0% they sign up for an [music] email, Claio 00:01:05.600 --> 00:01:08.550 align:start position:0% they sign up for an [music] email, Claio activates.<00:01:06.799><c> This</c><00:01:06.960><c> isn't</c><00:01:07.280><c> manual.</c><00:01:08.159><c> This</c><00:01:08.400><c> is</c> 00:01:08.550 --> 00:01:08.560 align:start position:0% activates. This isn't manual. This is 00:01:08.560 --> 00:01:10.789 align:start position:0% activates. This isn't manual. This is fully<00:01:08.880><c> automated</c><00:01:09.439><c> and</c><00:01:09.680><c> integrated</c><00:01:10.240><c> into</c><00:01:10.560><c> the</c> 00:01:10.789 --> 00:01:10.799 align:start position:0% fully automated and integrated into the 00:01:10.799 --> 00:01:12.710 align:start position:0% fully automated and integrated into the ecosystem.<00:01:11.520><c> Your</c><00:01:11.760><c> welcome</c><00:01:12.050><c> [music]</c><00:01:12.240><c> flows</c> 00:01:12.710 --> 00:01:12.720 align:start position:0% ecosystem. Your welcome [music] flows 00:01:12.720 --> 00:01:14.630 align:start position:0% ecosystem. Your welcome [music] flows build<00:01:13.040><c> relationships.</c><00:01:14.000><c> Your</c><00:01:14.240><c> browse</c> 00:01:14.630 --> 00:01:14.640 align:start position:0% build relationships. Your browse 00:01:14.640 --> 00:01:17.670 align:start position:0% build relationships. Your browse abandonment<00:01:15.520><c> flows</c><00:01:16.080><c> recover</c><00:01:16.640><c> interest.</c><00:01:17.360><c> Your</c> 00:01:17.670 --> 00:01:17.680 align:start position:0% abandonment flows recover interest. Your 00:01:17.680 --> 00:01:20.390 align:start position:0% abandonment flows recover interest. Your cart<00:01:18.000><c> abandonment</c><00:01:18.799><c> flows</c><00:01:19.520><c> recover</c><00:01:20.000><c> lost</c> 00:01:20.390 --> 00:01:20.400 align:start position:0% cart abandonment flows recover lost 00:01:20.400 --> 00:01:23.030 align:start position:0% cart abandonment flows recover lost revenue.<00:01:21.119><c> Each</c><00:01:21.360><c> one</c><00:01:21.600><c> plays</c><00:01:21.840><c> a</c><00:01:22.080><c> specific</c><00:01:22.479><c> role</c> 00:01:23.030 --> 00:01:23.040 align:start position:0% revenue. Each one plays a specific role 00:01:23.040 --> 00:01:25.030 align:start position:0% revenue. Each one plays a specific role in<00:01:23.280><c> moving</c><00:01:23.680><c> someone</c><00:01:24.080><c> deeper</c><00:01:24.560><c> into</c><00:01:24.880><c> the</c> 00:01:25.030 --> 00:01:25.040 align:start position:0% in moving someone deeper into the 00:01:25.040 --> 00:01:27.749 align:start position:0% in moving someone deeper into the ecosystem.<00:01:26.000><c> Then</c><00:01:26.400><c> once</c><00:01:26.720><c> that</c><00:01:26.960><c> first</c><00:01:27.280><c> purchase</c> 00:01:27.749 --> 00:01:27.759 align:start position:0% ecosystem. Then once that first purchase 00:01:27.759 --> 00:01:29.670 align:start position:0% ecosystem. Then once that first purchase happens,<00:01:28.400><c> everything</c><00:01:28.799><c> shifts.</c><00:01:29.080><c> [music]</c><00:01:29.360><c> Now</c> 00:01:29.670 --> 00:01:29.680 align:start position:0% happens, everything shifts. [music] Now 00:01:29.680 --> 00:01:32.149 align:start position:0% happens, everything shifts. [music] Now that<00:01:29.920><c> customer</c><00:01:30.400><c> becomes</c><00:01:30.799><c> part</c><00:01:31.119><c> of</c><00:01:31.360><c> your</c><00:01:31.840><c> core</c> 00:01:32.149 --> 00:01:32.159 align:start position:0% that customer becomes part of your core 00:01:32.159 --> 00:01:34.630 align:start position:0% that customer becomes part of your core data<00:01:32.560><c> layer.</c><00:01:32.799><c> Now</c><00:01:33.040><c> Clavio</c><00:01:33.759><c> begins</c><00:01:34.079><c> shaping</c> 00:01:34.630 --> 00:01:34.640 align:start position:0% data layer. Now Clavio begins shaping 00:01:34.640 --> 00:01:36.870 align:start position:0% data layer. Now Clavio begins shaping their<00:01:34.960><c> long-term</c><00:01:35.520><c> behavior.</c><00:01:36.079><c> Post-purchase</c> 00:01:36.870 --> 00:01:36.880 align:start position:0% their long-term behavior. Post-purchase 00:01:36.880 --> 00:01:39.270 align:start position:0% their long-term behavior. Post-purchase flows<00:01:37.360><c> reinforce</c><00:01:37.920><c> the</c><00:01:38.159><c> brand</c><00:01:38.479><c> experience.</c> 00:01:39.270 --> 00:01:39.280 align:start position:0% flows reinforce the brand experience. 00:01:39.280 --> 00:01:41.670 align:start position:0% flows reinforce the brand experience. Education<00:01:40.000><c> flows</c><00:01:40.560><c> help</c><00:01:40.799><c> the</c><00:01:41.119><c> customer</c><00:01:41.439><c> use</c> 00:01:41.670 --> 00:01:41.680 align:start position:0% Education flows help the customer use 00:01:41.680 --> 00:01:43.830 align:start position:0% Education flows help the customer use the<00:01:41.920><c> product.</c><00:01:42.320><c> Review</c><00:01:42.640><c> flows</c><00:01:43.200><c> build</c><00:01:43.520><c> social</c> 00:01:43.830 --> 00:01:43.840 align:start position:0% the product. Review flows build social 00:01:43.840 --> 00:01:46.550 align:start position:0% the product. Review flows build social proof<00:01:44.159><c> for</c><00:01:44.320><c> the</c><00:01:44.560><c> ecosystem.</c><00:01:45.280><c> Cross-ell</c><00:01:45.920><c> flows</c> 00:01:46.550 --> 00:01:46.560 align:start position:0% proof for the ecosystem. Cross-ell flows 00:01:46.560 --> 00:01:49.429 align:start position:0% proof for the ecosystem. Cross-ell flows increase<00:01:46.880><c> lifetime</c><00:01:47.439><c> value.</c><00:01:48.159><c> Wimach</c><00:01:48.720><c> flows</c> 00:01:49.429 --> 00:01:49.439 align:start position:0% increase lifetime value. Wimach flows 00:01:49.439 --> 00:01:51.830 align:start position:0% increase lifetime value. Wimach flows revive<00:01:50.079><c> customers</c><00:01:50.479><c> who</c><00:01:50.720><c> drift</c><00:01:51.040><c> away.</c><00:01:51.600><c> Every</c> 00:01:51.830 --> 00:01:51.840 align:start position:0% revive customers who drift away. Every 00:01:51.840 --> 00:01:53.910 align:start position:0% revive customers who drift away. Every single<00:01:52.159><c> one</c><00:01:52.399><c> of</c><00:01:52.479><c> these</c><00:01:52.720><c> touch</c><00:01:52.960><c> points</c><00:01:53.439><c> becomes</c> 00:01:53.910 --> 00:01:53.920 align:start position:0% single one of these touch points becomes 00:01:53.920 --> 00:01:56.630 align:start position:0% single one of these touch points becomes data.<00:01:53.971><c> [music]</c><00:01:54.479><c> Clean</c><00:01:55.040><c> structured</c><00:01:55.759><c> data</c><00:01:56.399><c> that</c> 00:01:56.630 --> 00:01:56.640 align:start position:0% data. [music] Clean structured data that 00:01:56.640 --> 00:01:58.870 align:start position:0% data. [music] Clean structured data that enriches<00:01:57.119><c> the</c><00:01:57.360><c> entire</c><00:01:57.759><c> digital</c><00:01:58.159><c> ecosystem.</c> 00:01:58.870 --> 00:01:58.880 align:start position:0% enriches the entire digital ecosystem. 00:01:58.880 --> 00:02:00.550 align:start position:0% enriches the entire digital ecosystem. Because<00:01:59.119><c> Clavio</c><00:01:59.840><c> doesn't</c><00:02:00.079><c> just</c><00:02:00.320><c> send</c><00:02:00.521><c> [music]</c> 00:02:00.550 --> 00:02:00.560 align:start position:0% Because Clavio doesn't just send [music] 00:02:00.560 --> 00:02:02.550 align:start position:0% Because Clavio doesn't just send [music] emails.<00:02:01.200><c> It</c><00:02:01.360><c> learns</c><00:02:01.680><c> who</c><00:02:01.840><c> your</c><00:02:02.079><c> customers</c> 00:02:02.550 --> 00:02:02.560 align:start position:0% emails. It learns who your customers 00:02:02.560 --> 00:02:04.950 align:start position:0% emails. It learns who your customers really<00:02:02.799><c> are.</c><00:02:03.119><c> It</c><00:02:03.520><c> identifies</c><00:02:04.079><c> patterns</c><00:02:04.640><c> that</c> 00:02:04.950 --> 00:02:04.960 align:start position:0% really are. It identifies patterns that 00:02:04.960 --> 00:02:07.429 align:start position:0% really are. It identifies patterns that matter.<00:02:05.360><c> It</c><00:02:05.600><c> segments</c><00:02:06.159><c> by</c><00:02:06.479><c> value,</c><00:02:07.119><c> by</c> 00:02:07.429 --> 00:02:07.439 align:start position:0% matter. It segments by value, by 00:02:07.439 --> 00:02:09.270 align:start position:0% matter. It segments by value, by behavior,<00:02:08.160><c> by</c><00:02:08.381><c> [music]</c><00:02:08.399><c> timing,</c><00:02:08.959><c> by</c> 00:02:09.270 --> 00:02:09.280 align:start position:0% behavior, by [music] timing, by 00:02:09.280 --> 00:02:11.750 align:start position:0% behavior, by [music] timing, by interests.<00:02:10.160><c> And</c><00:02:10.319><c> that</c><00:02:10.560><c> intelligence</c><00:02:11.360><c> becomes</c> 00:02:11.750 --> 00:02:11.760 align:start position:0% interests. And that intelligence becomes 00:02:11.760 --> 00:02:13.670 align:start position:0% interests. And that intelligence becomes the<00:02:12.000><c> most</c><00:02:12.239><c> powerful</c><00:02:12.720><c> asset</c><00:02:12.966><c> [music]</c><00:02:13.200><c> in</c><00:02:13.520><c> the</c> 00:02:13.670 --> 00:02:13.680 align:start position:0% the most powerful asset [music] in the 00:02:13.680 --> 00:02:15.270 align:start position:0% the most powerful asset [music] in the system.<00:02:14.160><c> Here's</c><00:02:14.480><c> why.</c><00:02:14.800><c> The</c><00:02:14.959><c> digital</c> 00:02:15.270 --> 00:02:15.280 align:start position:0% system. Here's why. The digital 00:02:15.280 --> 00:02:16.790 align:start position:0% system. Here's why. The digital ecosystem<00:02:15.840><c> is</c><00:02:16.080><c> designed</c><00:02:16.400><c> to</c><00:02:16.640><c> be</c> 00:02:16.790 --> 00:02:16.800 align:start position:0% ecosystem is designed to be 00:02:16.800 --> 00:02:18.550 align:start position:0% ecosystem is designed to be self-improving.<00:02:17.551><c> [music]</c><00:02:17.840><c> Every</c><00:02:18.160><c> customer</c> 00:02:18.550 --> 00:02:18.560 align:start position:0% self-improving. [music] Every customer 00:02:18.560 --> 00:02:21.030 align:start position:0% self-improving. [music] Every customer who<00:02:18.879><c> enters</c><00:02:19.200><c> it</c><00:02:19.520><c> strengthens</c><00:02:20.319><c> every</c><00:02:20.640><c> other</c> 00:02:21.030 --> 00:02:21.040 align:start position:0% who enters it strengthens every other 00:02:21.040 --> 00:02:23.510 align:start position:0% who enters it strengthens every other part<00:02:21.360><c> and</c><00:02:21.680><c> Claio</c><00:02:22.640><c> is</c><00:02:22.800><c> one</c><00:02:22.959><c> of</c><00:02:23.040><c> the</c><00:02:23.280><c> main</c> 00:02:23.510 --> 00:02:23.520 align:start position:0% part and Claio is one of the main 00:02:23.520 --> 00:02:25.910 align:start position:0% part and Claio is one of the main engines<00:02:24.000><c> behind</c><00:02:24.400><c> that</c><00:02:24.720><c> compounding</c><00:02:25.360><c> effect.</c> 00:02:25.910 --> 00:02:25.920 align:start position:0% engines behind that compounding effect. 00:02:25.920 --> 00:02:28.150 align:start position:0% engines behind that compounding effect. The<00:02:26.160><c> more</c><00:02:26.400><c> people</c><00:02:26.720><c> engage</c><00:02:27.120><c> with</c><00:02:27.360><c> your</c><00:02:27.599><c> emails,</c> 00:02:28.150 --> 00:02:28.160 align:start position:0% The more people engage with your emails, 00:02:28.160 --> 00:02:30.630 align:start position:0% The more people engage with your emails, the<00:02:28.400><c> more</c><00:02:28.480><c> your</c><00:02:28.720><c> ecosystem</c><00:02:29.599><c> understands</c><00:02:30.319><c> what</c> 00:02:30.630 --> 00:02:30.640 align:start position:0% the more your ecosystem understands what 00:02:30.640 --> 00:02:32.390 align:start position:0% the more your ecosystem understands what messaging<00:02:31.200><c> works.</c><00:02:31.680><c> The</c><00:02:31.920><c> more</c><00:02:32.080><c> people</c> 00:02:32.390 --> 00:02:32.400 align:start position:0% messaging works. The more people 00:02:32.400 --> 00:02:34.790 align:start position:0% messaging works. The more people purchase<00:02:32.879><c> again,</c><00:02:33.599><c> the</c><00:02:33.840><c> more</c><00:02:34.080><c> accurate</c><00:02:34.560><c> your</c> 00:02:34.790 --> 00:02:34.800 align:start position:0% purchase again, the more accurate your 00:02:34.800 --> 00:02:37.350 align:start position:0% purchase again, the more accurate your lifetime<00:02:35.280><c> value</c><00:02:35.680><c> becomes.</c><00:02:36.400><c> The</c><00:02:36.640><c> more</c><00:02:36.800><c> data</c> 00:02:37.350 --> 00:02:37.360 align:start position:0% lifetime value becomes. The more data 00:02:37.360 --> 00:02:39.750 align:start position:0% lifetime value becomes. The more data Clavio<00:02:38.000><c> collects,</c><00:02:38.879><c> the</c><00:02:39.120><c> smarter</c><00:02:39.519><c> your</c> 00:02:39.750 --> 00:02:39.760 align:start position:0% Clavio collects, the smarter your 00:02:39.760 --> 00:02:42.309 align:start position:0% Clavio collects, the smarter your segmentation<00:02:40.480><c> becomes.</c><00:02:41.519><c> And</c><00:02:41.680><c> the</c><00:02:41.920><c> smarter</c> 00:02:42.309 --> 00:02:42.319 align:start position:0% segmentation becomes. And the smarter 00:02:42.319 --> 00:02:45.190 align:start position:0% segmentation becomes. And the smarter your<00:02:42.480><c> segmentation</c><00:02:43.280><c> becomes,</c><00:02:44.239><c> the</c><00:02:44.480><c> stronger</c> 00:02:45.190 --> 00:02:45.200 align:start position:0% your segmentation becomes, the stronger 00:02:45.200 --> 00:02:48.070 align:start position:0% your segmentation becomes, the stronger the<00:02:45.519><c> entire</c><00:02:46.000><c> digital</c><00:02:46.480><c> ecosystem</c><00:02:47.200><c> grows.</c><00:02:47.840><c> What</c> 00:02:48.070 --> 00:02:48.080 align:start position:0% the entire digital ecosystem grows. What 00:02:48.080 --> 00:02:49.670 align:start position:0% the entire digital ecosystem grows. What makes<00:02:48.239><c> this</c><00:02:48.480><c> so</c><00:02:48.720><c> powerful</c><00:02:48.991><c> [music]</c><00:02:49.280><c> is</c><00:02:49.519><c> that</c> 00:02:49.670 --> 00:02:49.680 align:start position:0% makes this so powerful [music] is that 00:02:49.680 --> 00:02:51.589 align:start position:0% makes this so powerful [music] is that Claio<00:02:50.239><c> isn't</c><00:02:50.560><c> working</c><00:02:50.800><c> alone.</c><00:02:51.280><c> It's</c> 00:02:51.589 --> 00:02:51.599 align:start position:0% Claio isn't working alone. It's 00:02:51.599 --> 00:02:53.589 align:start position:0% Claio isn't working alone. It's connected<00:02:51.920><c> to</c><00:02:52.080><c> your</c><00:02:52.319><c> website,</c><00:02:52.959><c> your</c><00:02:53.200><c> data</c> 00:02:53.589 --> 00:02:53.599 align:start position:0% connected to your website, your data 00:02:53.599 --> 00:02:55.990 align:start position:0% connected to your website, your data layer,<00:02:53.920><c> your</c><00:02:54.239><c> tracking,</c><00:02:54.879><c> your</c><00:02:55.200><c> audiences,</c> 00:02:55.990 --> 00:02:56.000 align:start position:0% layer, your tracking, your audiences, 00:02:56.000 --> 00:02:58.229 align:start position:0% layer, your tracking, your audiences, your<00:02:56.239><c> acquisition</c><00:02:56.879><c> engine,</c><00:02:57.680><c> and</c><00:02:58.000><c> your</c> 00:02:58.229 --> 00:02:58.239 align:start position:0% your acquisition engine, and your 00:02:58.239 --> 00:03:00.229 align:start position:0% your acquisition engine, and your conversion<00:02:58.640><c> rate</c><00:02:58.879><c> optimization.</c><00:02:59.920><c> Every</c> 00:03:00.229 --> 00:03:00.239 align:start position:0% conversion rate optimization. Every 00:03:00.239 --> 00:03:02.550 align:start position:0% conversion rate optimization. Every improvement<00:03:00.800><c> in</c><00:03:01.120><c> any</c><00:03:01.360><c> one</c><00:03:01.599><c> of</c><00:03:01.680><c> those</c><00:03:01.920><c> areas</c> 00:03:02.550 --> 00:03:02.560 align:start position:0% improvement in any one of those areas 00:03:02.560 --> 00:03:05.350 align:start position:0% improvement in any one of those areas automatically<00:03:03.440><c> improves</c><00:03:03.920><c> Clavio's</c><00:03:04.640><c> results.</c> 00:03:05.350 --> 00:03:05.360 align:start position:0% automatically improves Clavio's results. 00:03:05.360 --> 00:03:07.350 align:start position:0% automatically improves Clavio's results. And<00:03:05.519><c> every</c><00:03:05.840><c> improvement</c><00:03:06.400><c> Clavio</c><00:03:07.040><c> makes</c> 00:03:07.350 --> 00:03:07.360 align:start position:0% And every improvement Clavio makes 00:03:07.360 --> 00:03:10.070 align:start position:0% And every improvement Clavio makes automatically<00:03:08.400><c> improves</c><00:03:08.800><c> the</c><00:03:09.040><c> ecosystem.</c> 00:03:10.070 --> 00:03:10.080 align:start position:0% automatically improves the ecosystem. 00:03:10.080 --> 00:03:12.390 align:start position:0% automatically improves the ecosystem. This<00:03:10.319><c> is</c><00:03:10.480><c> the</c><00:03:10.720><c> part</c><00:03:10.959><c> that</c><00:03:11.280><c> most</c><00:03:11.680><c> brands</c><00:03:12.080><c> never</c> 00:03:12.390 --> 00:03:12.400 align:start position:0% This is the part that most brands never 00:03:12.400 --> 00:03:14.630 align:start position:0% This is the part that most brands never see.<00:03:12.800><c> Life</c><00:03:13.120><c> cycle</c><00:03:13.440><c> marketing</c><00:03:13.840><c> isn't</c><00:03:14.239><c> a</c><00:03:14.400><c> side</c> 00:03:14.630 --> 00:03:14.640 align:start position:0% see. Life cycle marketing isn't a side 00:03:14.640 --> 00:03:17.030 align:start position:0% see. Life cycle marketing isn't a side channel.<00:03:15.200><c> It's</c><00:03:15.440><c> not</c><00:03:15.680><c> just</c><00:03:15.920><c> an</c><00:03:16.159><c> email.</c><00:03:16.640><c> It's</c><00:03:16.879><c> a</c> 00:03:17.030 --> 00:03:17.040 align:start position:0% channel. It's not just an email. It's a 00:03:17.040 --> 00:03:19.430 align:start position:0% channel. It's not just an email. It's a core<00:03:17.360><c> pillar</c><00:03:17.760><c> of</c><00:03:17.920><c> the</c><00:03:18.159><c> digital</c><00:03:18.480><c> ecosystem.</c><00:03:19.200><c> It</c> 00:03:19.430 --> 00:03:19.440 align:start position:0% core pillar of the digital ecosystem. It 00:03:19.440 --> 00:03:21.990 align:start position:0% core pillar of the digital ecosystem. It multiplies<00:03:20.000><c> new</c><00:03:20.319><c> customers.</c><00:03:21.040><c> It</c><00:03:21.280><c> stabilizes</c> 00:03:21.990 --> 00:03:22.000 align:start position:0% multiplies new customers. It stabilizes 00:03:22.000 --> 00:03:24.550 align:start position:0% multiplies new customers. It stabilizes revenue.<00:03:22.560><c> It</c><00:03:22.800><c> increases</c><00:03:23.360><c> margin.</c><00:03:24.159><c> And</c><00:03:24.319><c> it</c> 00:03:24.550 --> 00:03:24.560 align:start position:0% revenue. It increases margin. And it 00:03:24.560 --> 00:03:26.790 align:start position:0% revenue. It increases margin. And it creates<00:03:24.879><c> the</c><00:03:25.200><c> data</c><00:03:25.519><c> that</c><00:03:25.920><c> fuels</c><00:03:26.319><c> the</c><00:03:26.560><c> next</c> 00:03:26.790 --> 00:03:26.800 align:start position:0% creates the data that fuels the next 00:03:26.800 --> 00:03:28.630 align:start position:0% creates the data that fuels the next cycle<00:03:27.120><c> of</c><00:03:27.280><c> growth.</c><00:03:27.680><c> So</c><00:03:27.840><c> the</c><00:03:28.080><c> journey</c><00:03:28.400><c> looks</c> 00:03:28.630 --> 00:03:28.640 align:start position:0% cycle of growth. So the journey looks 00:03:28.640 --> 00:03:30.309 align:start position:0% cycle of growth. So the journey looks like<00:03:28.800><c> this.</c><00:03:29.200><c> A</c><00:03:29.440><c> customer</c><00:03:29.680><c> is</c><00:03:29.920><c> going</c><00:03:30.000><c> to</c><00:03:30.080><c> enter</c> 00:03:30.309 --> 00:03:30.319 align:start position:0% like this. A customer is going to enter 00:03:30.319 --> 00:03:32.070 align:start position:0% like this. A customer is going to enter the<00:03:30.560><c> ecosystem.</c><00:03:31.280><c> Clavio</c><00:03:31.760><c> is</c><00:03:31.920><c> going</c><00:03:32.000><c> to</c> 00:03:32.070 --> 00:03:32.080 align:start position:0% the ecosystem. Clavio is going to 00:03:32.080 --> 00:03:34.229 align:start position:0% the ecosystem. Clavio is going to capture<00:03:32.400><c> them.</c><00:03:32.799><c> Flows</c><00:03:33.280><c> will</c><00:03:33.519><c> guide</c><00:03:33.840><c> them.</c> 00:03:34.229 --> 00:03:34.239 align:start position:0% capture them. Flows will guide them. 00:03:34.239 --> 00:03:36.550 align:start position:0% capture them. Flows will guide them. They<00:03:34.480><c> purchase.</c><00:03:35.280><c> They</c><00:03:35.519><c> repurchase.</c><00:03:36.319><c> Then</c> 00:03:36.550 --> 00:03:36.560 align:start position:0% They purchase. They repurchase. Then 00:03:36.560 --> 00:03:39.270 align:start position:0% They purchase. They repurchase. Then their<00:03:36.799><c> behavior</c><00:03:37.440><c> becomes</c><00:03:38.080><c> data.</c><00:03:38.640><c> That</c><00:03:38.879><c> data</c> 00:03:39.270 --> 00:03:39.280 align:start position:0% their behavior becomes data. That data 00:03:39.280 --> 00:03:41.910 align:start position:0% their behavior becomes data. That data strengthens<00:03:40.080><c> every</c><00:03:40.640><c> layer</c><00:03:40.799><c> of</c><00:03:41.040><c> the</c><00:03:41.280><c> ecosystem</c> 00:03:41.910 --> 00:03:41.920 align:start position:0% strengthens every layer of the ecosystem 00:03:41.920 --> 00:03:44.149 align:start position:0% strengthens every layer of the ecosystem and<00:03:42.159><c> the</c><00:03:42.319><c> cycle</c><00:03:42.640><c> repeats</c><00:03:43.440><c> stronger</c><00:03:43.920><c> every</c> 00:03:44.149 --> 00:03:44.159 align:start position:0% and the cycle repeats stronger every 00:03:44.159 --> 00:03:46.149 align:start position:0% and the cycle repeats stronger every time.<00:03:44.560><c> This</c><00:03:44.799><c> is</c><00:03:44.879><c> how</c><00:03:45.040><c> the</c><00:03:45.200><c> digital</c><00:03:45.519><c> ecosystem</c> 00:03:46.149 --> 00:03:46.159 align:start position:0% time. This is how the digital ecosystem 00:03:46.159 --> 00:03:48.869 align:start position:0% time. This is how the digital ecosystem grows<00:03:46.560><c> exponentially,</c><00:03:47.440><c> not</c><00:03:47.680><c> linearly.</c><00:03:48.560><c> Each</c> 00:03:48.869 --> 00:03:48.879 align:start position:0% grows exponentially, not linearly. Each 00:03:48.879 --> 00:03:51.190 align:start position:0% grows exponentially, not linearly. Each customer<00:03:49.440><c> doesn't</c><00:03:49.760><c> just</c><00:03:50.000><c> add</c><00:03:50.319><c> revenue,</c><00:03:50.959><c> they</c> 00:03:51.190 --> 00:03:51.200 align:start position:0% customer doesn't just add revenue, they 00:03:51.200 --> 00:03:52.470 align:start position:0% customer doesn't just add revenue, they add<00:03:51.599><c> intelligence.</c><00:03:51.872><c> [music]</c> 00:03:52.470 --> 00:03:52.480 align:start position:0% add intelligence. [music] 00:03:52.480 --> 00:03:54.229 align:start position:0% add intelligence. [music] And<00:03:52.640><c> in</c><00:03:52.799><c> the</c><00:03:52.959><c> next</c><00:03:53.120><c> episode,</c><00:03:53.840><c> you're</c><00:03:54.080><c> going</c><00:03:54.159><c> to</c> 00:03:54.229 --> 00:03:54.239 align:start position:0% And in the next episode, you're going to 00:03:54.239 --> 00:03:56.309 align:start position:0% And in the next episode, you're going to see<00:03:54.400><c> how</c><00:03:54.640><c> we</c><00:03:54.799><c> use</c><00:03:55.040><c> that</c><00:03:55.280><c> intelligence.</c><00:03:56.159><c> The</c> 00:03:56.309 --> 00:03:56.319 align:start position:0% see how we use that intelligence. The 00:03:56.319 --> 00:03:58.309 align:start position:0% see how we use that intelligence. The next<00:03:56.560><c> series</c><00:03:56.879><c> is</c><00:03:57.120><c> about</c><00:03:57.439><c> tracking,</c> 00:03:58.309 --> 00:03:58.319 align:start position:0% next series is about tracking, 00:03:58.319 --> 00:04:01.030 align:start position:0% next series is about tracking, attribution,<00:03:59.360><c> G4</c><00:04:00.319><c> tagging,</c><00:04:00.387><c> [music]</c> 00:04:01.030 --> 00:04:01.040 align:start position:0% attribution, G4 tagging, [music] 00:04:01.040 --> 00:04:03.110 align:start position:0% attribution, G4 tagging, [music] and<00:04:01.200><c> the</c><00:04:01.439><c> data</c><00:04:01.760><c> brain</c><00:04:02.080><c> behind</c><00:04:02.400><c> the</c><00:04:02.720><c> entire</c> 00:04:03.110 --> 00:04:03.120 align:start position:0% and the data brain behind the entire 00:04:03.120 --> 00:04:05.110 align:start position:0% and the data brain behind the entire ecosystem.<00:04:04.000><c> Because</c><00:04:04.239><c> without</c><00:04:04.640><c> accurate</c> 00:04:05.110 --> 00:04:05.120 align:start position:0% ecosystem. Because without accurate 00:04:05.120 --> 00:04:09.599 align:start position:0% ecosystem. Because without accurate data,<00:04:06.239><c> none</c><00:04:06.400><c> of</c><00:04:06.480><c> it</c><00:04:06.720><c> scales.</c>