Learn With Shopify
내용
[subtitle-meta] lang=en auto=True
Discount codes and percent off. Now we
all love a good discount. It's the most
basic promotional tool to entice buyers
to click that checkout button. Now as a
business owner, you shouldn't overlook
this. It only takes seconds to build one
in Shopify, so it's easy to overdo it.
What I want to focus on is the frequency
of those major site-wide sales. Fix them
to three key moments a year. Like give
those moments some weight and let
everything in between use targeted
codes. A pop-up with a first-timer
discount is fairly common. Now don't
overlook the you forgot got this cart
abandonment email either. Now those
convert way better than a blast to your
whole list. Always run the math first to
make sure the discount covers the margin
you're giving away.
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WEBVTT Kind: captions Language: en 00:00:00.000 --> 00:00:02.390 align:start position:0% Discount<00:00:00.560><c> codes</c><00:00:01.040><c> and</c><00:00:01.360><c> percent</c><00:00:01.760><c> off.</c><00:00:02.120><c> Now</c><00:00:02.240><c> we</c> 00:00:02.390 --> 00:00:02.400 align:start position:0% Discount codes and percent off. Now we 00:00:02.400 --> 00:00:04.510 align:start position:0% Discount codes and percent off. Now we all<00:00:02.600><c> love</c><00:00:02.840><c> a</c><00:00:02.920><c> good</c><00:00:03.160><c> discount.</c><00:00:03.840><c> It's</c><00:00:04.080><c> the</c><00:00:04.200><c> most</c> 00:00:04.510 --> 00:00:04.520 align:start position:0% all love a good discount. It's the most 00:00:04.520 --> 00:00:06.750 align:start position:0% all love a good discount. It's the most basic<00:00:04.880><c> promotional</c><00:00:05.360><c> tool</c><00:00:05.640><c> to</c><00:00:05.760><c> entice</c><00:00:06.160><c> buyers</c> 00:00:06.750 --> 00:00:06.760 align:start position:0% basic promotional tool to entice buyers 00:00:06.760 --> 00:00:08.590 align:start position:0% basic promotional tool to entice buyers to<00:00:06.880><c> click</c><00:00:07.120><c> that</c><00:00:07.320><c> checkout</c><00:00:07.760><c> button.</c><00:00:08.320><c> Now</c><00:00:08.400><c> as</c><00:00:08.560><c> a</c> 00:00:08.590 --> 00:00:08.600 align:start position:0% to click that checkout button. Now as a 00:00:08.600 --> 00:00:09.950 align:start position:0% to click that checkout button. Now as a business<00:00:08.920><c> owner,</c><00:00:09.240><c> you</c><00:00:09.360><c> shouldn't</c><00:00:09.600><c> overlook</c> 00:00:09.950 --> 00:00:09.960 align:start position:0% business owner, you shouldn't overlook 00:00:09.960 --> 00:00:12.190 align:start position:0% business owner, you shouldn't overlook this.<00:00:10.320><c> It</c><00:00:10.440><c> only</c><00:00:10.720><c> takes</c><00:00:11.160><c> seconds</c><00:00:11.680><c> to</c><00:00:11.760><c> build</c><00:00:12.040><c> one</c> 00:00:12.190 --> 00:00:12.200 align:start position:0% this. It only takes seconds to build one 00:00:12.200 --> 00:00:14.190 align:start position:0% this. It only takes seconds to build one in<00:00:12.320><c> Shopify,</c><00:00:12.920><c> so</c><00:00:13.120><c> it's</c><00:00:13.320><c> easy</c><00:00:13.520><c> to</c><00:00:13.600><c> overdo</c><00:00:14.040><c> it.</c> 00:00:14.190 --> 00:00:14.200 align:start position:0% in Shopify, so it's easy to overdo it. 00:00:14.200 --> 00:00:16.790 align:start position:0% in Shopify, so it's easy to overdo it. What<00:00:14.400><c> I</c><00:00:14.480><c> want</c><00:00:14.800><c> to</c><00:00:14.920><c> focus</c><00:00:15.400><c> on</c><00:00:15.760><c> is</c><00:00:16.000><c> the</c><00:00:16.120><c> frequency</c> 00:00:16.790 --> 00:00:16.800 align:start position:0% What I want to focus on is the frequency 00:00:16.800 --> 00:00:19.150 align:start position:0% What I want to focus on is the frequency of<00:00:17.000><c> those</c><00:00:17.280><c> major</c><00:00:17.640><c> site-wide</c><00:00:18.200><c> sales.</c><00:00:18.760><c> Fix</c><00:00:18.960><c> them</c> 00:00:19.150 --> 00:00:19.160 align:start position:0% of those major site-wide sales. Fix them 00:00:19.160 --> 00:00:21.470 align:start position:0% of those major site-wide sales. Fix them to<00:00:19.360><c> three</c><00:00:19.840><c> key</c><00:00:20.080><c> moments</c><00:00:20.440><c> a</c><00:00:20.520><c> year.</c><00:00:20.960><c> Like</c><00:00:21.280><c> give</c> 00:00:21.470 --> 00:00:21.480 align:start position:0% to three key moments a year. Like give 00:00:21.480 --> 00:00:23.070 align:start position:0% to three key moments a year. Like give those<00:00:21.720><c> moments</c><00:00:22.080><c> some</c><00:00:22.280><c> weight</c><00:00:22.640><c> and</c><00:00:22.800><c> let</c> 00:00:23.070 --> 00:00:23.080 align:start position:0% those moments some weight and let 00:00:23.080 --> 00:00:25.070 align:start position:0% those moments some weight and let everything<00:00:23.600><c> in</c><00:00:23.720><c> between</c><00:00:24.440><c> use</c><00:00:24.680><c> targeted</c> 00:00:25.070 --> 00:00:25.080 align:start position:0% everything in between use targeted 00:00:25.080 --> 00:00:27.110 align:start position:0% everything in between use targeted codes.<00:00:25.800><c> A</c><00:00:25.920><c> pop-up</c><00:00:26.320><c> with</c><00:00:26.480><c> a</c><00:00:26.520><c> first-timer</c> 00:00:27.110 --> 00:00:27.120 align:start position:0% codes. A pop-up with a first-timer 00:00:27.120 --> 00:00:29.070 align:start position:0% codes. A pop-up with a first-timer discount<00:00:27.680><c> is</c><00:00:27.880><c> fairly</c><00:00:28.360><c> common.</c><00:00:28.840><c> Now</c><00:00:28.880><c> don't</c> 00:00:29.070 --> 00:00:29.080 align:start position:0% discount is fairly common. Now don't 00:00:29.080 --> 00:00:30.710 align:start position:0% discount is fairly common. Now don't overlook<00:00:29.480><c> the</c><00:00:29.640><c> you</c><00:00:29.760><c> forgot</c><00:00:30.040><c> got</c><00:00:30.240><c> this</c><00:00:30.440><c> cart</c> 00:00:30.710 --> 00:00:30.720 align:start position:0% overlook the you forgot got this cart 00:00:30.720 --> 00:00:32.429 align:start position:0% overlook the you forgot got this cart abandonment<00:00:31.280><c> email</c><00:00:31.640><c> either.</c><00:00:32.119><c> Now</c><00:00:32.160><c> those</c> 00:00:32.429 --> 00:00:32.439 align:start position:0% abandonment email either. Now those 00:00:32.439 --> 00:00:34.710 align:start position:0% abandonment email either. Now those convert<00:00:33.000><c> way</c><00:00:33.320><c> better</c><00:00:33.640><c> than</c><00:00:33.840><c> a</c><00:00:33.920><c> blast</c><00:00:34.440><c> to</c><00:00:34.560><c> your</c> 00:00:34.710 --> 00:00:34.720 align:start position:0% convert way better than a blast to your 00:00:34.720 --> 00:00:37.270 align:start position:0% convert way better than a blast to your whole<00:00:35.040><c> list.</c><00:00:35.560><c> Always</c><00:00:36.120><c> run</c><00:00:36.320><c> the</c><00:00:36.400><c> math</c><00:00:36.800><c> first</c><00:00:37.160><c> to</c> 00:00:37.270 --> 00:00:37.280 align:start position:0% whole list. Always run the math first to 00:00:37.280 --> 00:00:39.390 align:start position:0% whole list. Always run the math first to make<00:00:37.480><c> sure</c><00:00:37.720><c> the</c><00:00:37.840><c> discount</c><00:00:38.400><c> covers</c><00:00:38.680><c> the</c><00:00:38.760><c> margin</c> 00:00:39.390 --> 00:00:39.400 align:start position:0% make sure the discount covers the margin 00:00:39.400 --> 00:00:42.240 align:start position:0% make sure the discount covers the margin you're<00:00:39.520><c> giving</c><00:00:39.800><c> away.</c>