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Google Search just had one of its
biggest updates in years. We all
remember the process. A customer wrote a
search into Google, Google ranked the
most relevant pages, and ideally, your
website showed up high enough to get a
click. Now, Google can read a full
question, understand the intent behind
it, and answer right there on the
results page with AI. So, if search
results are becoming more specific, how
do people find you? By the end of this
video, you'll know what changed in
Google Search, the dos and don'ts of
Google, and what to change on your
website and blog for your content to get
surfaced by AI. So, before you throw
heaps of money at that SEO company you
keep getting ads for, check out this
video. We might just have the answers
you're looking for.
>> [music]
>> Chapter 1: What actually changed in
Google Search? For a long time, search
worked like this. You type something
like best running shoes for flat feet.
Google matched those words to pages
across the internet, and then it showed
you a ranked list of results. You
clicked around, opened five tabs,
immediately lost the tab you actually
needed, and somehow ended up reading a
Reddit thread from 2017 about how much
pasta you need to eat before a run.
Google has shifted from a keyword
matching experience to an AI
conversation experience. That means
people are no longer just typing short
keywords. Instead, they're asking things
like, "What are the best running shoes
for flat feet on pavement?" These are
specific questions, not just keywords
anymore. Google's AI features, like AI
overviews and AI mode, are designed to
answer those specific questions. AI
overviews are those AI generated
summaries you see at the top of search
results. AI mode is more like a
conversational search, where someone can
ask follow-up questions and keep
exploring. This change matters because
AI answers still rely on Google Search.
They pull from the web, they use
Google's index and they cite and link
supporting sources. Ranking number one
isn't the only goal anymore. It's can
Google AI agents understand your page?
Is your content informative enough that
Google can pull the answer from it? That
might change how you build your website
or write your blog. It definitely
changes how you think about product
pages. Another big shift is the search
box itself. It's not just a place to
search with written text anymore. Google
has been expanding AI mode so people can
search with text, images, files, videos,
and even browser tabs. You can even ask
Google to create images for you. Like
when I asked to make a unicorn and a
dragon combined as one animal. I don't
know. I was bored. It's pretty sick
though.
So instead of someone typing in find me
a running shoe that fits, they might
just upload a specific shoe and write
find me comparable shoes to this. AI can
take that image, scan it, and give you a
list of comparable shoes all just based
on an image. It's pretty wild. Not as
wild as my unicorn though.
Search is becoming more visual, more
conversational, and more context aware.
Then there are the agentic features,
which means AI tools can take action on
your behalf. For example, Google has
started testing features where AI mode
can help with tasks like finding
restaurant reservations and even
checking availability across websites.
Not everyone has these features yet.
Some are still rolling out gradually and
some are tied to paid tiers. Search is
moving from searchable links where we do
all the work to AI finding the answers
for us. Now the customer journey may not
start on your homepage, it can start
inside an AI conversation. Chapter two,
the new rules. What Google officially
says. Whenever something changes the
internet always reacts very normally in
a calm way. Nah, that ain't true.
Suddenly there are 50 new acronyms, five
guys on LinkedIn telling you SEO is
dead, and some influencers trying to
sell their secret business model. So,
let's push past all of that and see what
Google actually said. First, Google has
introduced Search Generative AI
performance reporting inside Search
Console. Search Console is Google's free
tool that shows how your site performs
in search. The new Generative AI
reporting is meant to show how often
pages from your site appear inside
Google's AI features, including AI
overviews and AI mode. This is a big
deal because until now site owners have
had a really hard time knowing whether
their content was showing up in AI
answers. And from the filming of this
video, the report is focused on
impressions. It doesn't give the full
traffic story yet. Access is still
rolling out, so you may open Search
Console today and not see it yet. Until
the report shows clicks and conversions
from AI, treat this report as a
visibility signal. Second, Google has
given us guidelines of what not to do.
You don't need a special AI file and
LLMS text file for Google Search. You
don't need to break your content into
chunks or rewrite every page into AI
language. You don't need fake mentions,
backlinks, or artificial brand
citations. Don't chase AI hacks. Just
keep following the fundamentals that
drive strong SEO. Create genuine, useful
pages and build content that people can
understand and trust. Like your
grandma's chocolate chip cookie recipe.
Heartfelt, genuine, and trustworthy.
Chapter three, how to get found in the
AI era. So, if hacks are out, what
should you focus on? We're going to
break down four pillars: information
gain, EEAT,
directness and comprehensiveness, and
lastly, monitoring. Information gain is
a fancy way of asking, "Does your
content add anything new?" Google has a
patent that can measure how much new
information is on a page versus when
information just repeats. This means
Google may try to measure how much new
value your page adds beyond what the
user already saw. This lines up to what
Google keeps telling site owners. Don't
just recycle the same information
everyone else already published. For
example, a customer searches how to
improve sleep. They already saw three
articles that say stick to a schedule,
exercise, eat better before getting to
your page that says the exact same
thing. Google might see that as a low
information gain because it adds nothing
new. But if your page includes original
examples, real data, screenshots, case
studies, expert insights, then it might
have a higher information gain because
it helps the customer learn something
they had not already seen. Maybe
showcase pillows that have the highest
return rate or interview a sleep expert
and find out the best bedding types.
Don't just rewrite what every other
ranking page says. Add something new.
Originality will always beat copies. The
second pillar is E-E-A-T,
which stands for experience, expertise,
authoritativeness, and trustworthiness.
Google wants to understand why someone
should trust your content. For a Shopify
merchant, this can be simple. Show the
founder's experience using the product
and why they made it. Show where you
source and make your product. Show your
product being used by real people. Use
testimonials. Add a proper author bio
and link your sources. Your content
should prove that it was created by
someone who knows what they are talking
about. The third pillar is directness
plus comprehensiveness. That means you
need to answer the question clearly and
then support that answer fully. A lot of
blog posts do the opposite of this. They
start with a long intro and don't get
into the answer until halfway through.
Answer the question up front so AI can
pull from it immediately. Lead with the
answer then earn the details. A strong
page should be easy for a person to skim
and easy for Google to parse. Use clear
headings, short paragraphs, and bullets
where they help. And don't add schema
just because you heard AI like schema.
Add it because it accurately describes
what's on the page. The fourth pillar is
monitoring. AI search is still new and
changing fast. You can't just publish a
blog and just let it sit. Open Search
Console and look at the pages getting
impressions. When the generative AI
report becomes available to you, look at
which pages are appearing in AI
features. This will tell you which
topics are working so you can create
more content like it. The more you can
measure your success, the more you can
improve it. Chapter four, how to
optimize for AI overviews.
Now that we know what AI looks for,
let's optimize for AI overviews. This is
the section that is the most vital.
Remember, AI overviews are Google's
AI-generated summaries that appear on
some search results pages. Here is an
optimization checklist to have the best
chance of landing in that AI overview
box. Number one, earn the foundation
first. Make sure your content is strong
enough for regular search. Before
worrying about AI, you already need to
rank well in normal searches. AI
optimization starts with regular SEO.
Does your page load well? Is your title
clear? Does the page match the search
intent? You want to rank on the first
page for AI overviews to find you. So,
if you're sitting on page nine, you're
not in the running yet. Number two,
build your brand so Google trusts you.
Make your business easier to understand
and trust. Keep your social profiles
consistent. Make sure your about page is
about you. Earn mentions from relevant
websites and review sites. The more
Google sees your name connected to a
topic, the more it trusts you as a
source. Number three, target high-intent
questions. The best AI search
opportunities usually come from specific
questions. Remember the running shoe
search? Most people aren't just Googling
running shoes. They are Googling
specific questions like, "What are the
best running shoes for flat feet?" A
great place to find popular searches and
questions is Google's people also search
for. After you search something, scroll
all the way down to the bottom of the
page, and Google will show you what
other customers are asking for. This is
a great way to find your questions, then
build a site around that. Number four,
answer first, explain later. This is
probably one of the easiest ones. Think
of your site as a movie trailer. Give
people a reason to keep watching in the
beginning so they stick till the end.
Give a quick summary at the top with the
full story below. If you start with the
full story, people are not going to have
the time to scroll through the
information to find what they want. Give
them the answer up front. Here is a
clever trick. Study the AI overview and
see what it has to say about your topic.
Look at what Google is already
surfacing. Learn the answer format
Google thinks is useful, then use that
to inform the content you're creating
and stand apart from everyone else. Use
the AI overview to your advantage. All
the answers are there. Number five, a
good structured site helps everyone,
including AI.
If Google is already pulling a paragraph
from the middle of your page, move that
paragraph higher up on your site.
Sometimes the best move is not writing
three new paragraphs of text, but just
moving the right paragraph to the top.
Use strategic headers, bullet points,
short paragraphs that make your info
easy to find. A simple [music] rule, if
a customer can understand your page in
20 seconds, Google has a much better
shot at understanding it, too.
Number six, add schema markup, which is
structured data that helps search
engines understand what is on the page.
For e-commerce brands, product schema is
especially important. You want clean
information around product name, price,
availability, reviews, and images. Make
sure your pages have a FAQ section and
show how your product is used. Think of
it like labeling your shelves. It helps
your customers and Google understand
what is there. When selling products,
the same ideas apply. AI search is not
only about text. Google can surface
images, videos, product listings, and
more. Write your own unique product
descriptions and keep it clean.
For Shopify merchants, your customers
want proof of the product, how it's
used, a demo what it looks like on the
table, in someone's hands. The more
useful formats you create, the more
trust you build.
If you want more help building out your
Shopify store and creating a trusted
page, check out the other Learn with
Shopify videos on SEO, content
marketing, and growing your online
store. Link in the description below.
Chapter [music] five, your action plan.
Okay, we've covered a lot. So, let's
turn this into an action plan. And you
know we love an action plan. Start with
one blog post. Not your whole site, just
one.
Pick a post that actually matters to
your business. Maybe it brings in
traffic, answers a key customer
question, or supports a product you
sell. Then run it through this
checklist. [music]
First, is it actually adding something
new? Or is it basically the same
information that already exists on 10
other blogs? Second, does it show
E-E-A-T?
Does it prove that a real person with
real experience wrote it? Are there
examples, opinions, photos, product
knowledge, customer insight, or anything
that shows actual expertise? Third, does
it answer the question quickly? Can
someone find the answer at the top of
the blog, or do they have to scroll
forever? I'm looking at you, cooking
blogs.
Fourth, check your performance. Go into
Google Search Console, look at
impressions, clicks, and visibility, and
track what changes over time. The key is
to start small, one page at a time. You
do not need to fix your entire website
overnight. Pick one important blog,
improve it, track it, and see what
happens. Let me know how it works. If
you found this helpful, we have more
guides on growing your traffic and your
store, so take a look around the
channel. I'm Josh Sale, I'll see you in
the next one.
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We might just have the answers 00:00:40.520 --> 00:00:43.875 align:start position:0% video. We might just have the answers you're<00:00:40.640><c> looking</c><00:00:40.880><c> for.</c> 00:00:43.875 --> 00:00:43.885 align:start position:0% 00:00:43.885 --> 00:00:46.550 align:start position:0% >> [music] 00:00:46.550 --> 00:00:46.560 align:start position:0% 00:00:46.560 --> 00:00:49.070 align:start position:0% >> Chapter<00:00:46.960><c> 1:</c><00:00:47.560><c> What</c><00:00:47.880><c> actually</c><00:00:48.280><c> changed</c><00:00:48.920><c> in</c> 00:00:49.070 --> 00:00:49.080 align:start position:0% >> Chapter 1: What actually changed in 00:00:49.080 --> 00:00:51.630 align:start position:0% >> Chapter 1: What actually changed in Google<00:00:49.400><c> Search?</c><00:00:50.320><c> For</c><00:00:50.400><c> a</c><00:00:50.440><c> long</c><00:00:50.760><c> time,</c><00:00:51.320><c> search</c> 00:00:51.630 --> 00:00:51.640 align:start position:0% Google Search? For a long time, search 00:00:51.640 --> 00:00:53.590 align:start position:0% Google Search? For a long time, search worked<00:00:51.920><c> like</c><00:00:52.120><c> this.</c><00:00:52.760><c> You</c><00:00:52.880><c> type</c><00:00:53.160><c> something</c> 00:00:53.590 --> 00:00:53.600 align:start position:0% worked like this. You type something 00:00:53.600 --> 00:00:56.270 align:start position:0% worked like this. You type something like<00:00:54.040><c> best</c><00:00:54.400><c> running</c><00:00:54.640><c> shoes</c><00:00:55.000><c> for</c><00:00:55.160><c> flat</c><00:00:55.480><c> feet.</c> 00:00:56.270 --> 00:00:56.280 align:start position:0% like best running shoes for flat feet. 00:00:56.280 --> 00:00:58.030 align:start position:0% like best running shoes for flat feet. Google<00:00:56.600><c> matched</c><00:00:56.960><c> those</c><00:00:57.160><c> words</c><00:00:57.480><c> to</c><00:00:57.600><c> pages</c> 00:00:58.030 --> 00:00:58.040 align:start position:0% Google matched those words to pages 00:00:58.040 --> 00:00:59.670 align:start position:0% Google matched those words to pages across<00:00:58.360><c> the</c><00:00:58.480><c> internet,</c><00:00:59.080><c> and</c><00:00:59.200><c> then</c><00:00:59.320><c> it</c><00:00:59.400><c> showed</c> 00:00:59.670 --> 00:00:59.680 align:start position:0% across the internet, and then it showed 00:00:59.680 --> 00:01:01.990 align:start position:0% across the internet, and then it showed you<00:00:59.840><c> a</c><00:00:59.920><c> ranked</c><00:01:00.320><c> list</c><00:01:00.680><c> of</c><00:01:00.840><c> results.</c><00:01:01.840><c> You</c> 00:01:01.990 --> 00:01:02.000 align:start position:0% you a ranked list of results. You 00:01:02.000 --> 00:01:04.310 align:start position:0% you a ranked list of results. You clicked<00:01:02.320><c> around,</c><00:01:02.920><c> opened</c><00:01:03.240><c> five</c><00:01:03.560><c> tabs,</c> 00:01:04.310 --> 00:01:04.320 align:start position:0% clicked around, opened five tabs, 00:01:04.320 --> 00:01:06.190 align:start position:0% clicked around, opened five tabs, immediately<00:01:04.920><c> lost</c><00:01:05.239><c> the</c><00:01:05.360><c> tab</c><00:01:05.720><c> you</c><00:01:05.840><c> actually</c> 00:01:06.190 --> 00:01:06.200 align:start position:0% immediately lost the tab you actually 00:01:06.200 --> 00:01:07.990 align:start position:0% immediately lost the tab you actually needed,<00:01:06.800><c> and</c><00:01:06.960><c> somehow</c><00:01:07.360><c> ended</c><00:01:07.600><c> up</c><00:01:07.720><c> reading</c><00:01:07.960><c> a</c> 00:01:07.990 --> 00:01:08.000 align:start position:0% needed, and somehow ended up reading a 00:01:08.000 --> 00:01:10.190 align:start position:0% needed, and somehow ended up reading a Reddit<00:01:08.320><c> thread</c><00:01:08.560><c> from</c><00:01:08.720><c> 2017</c><00:01:09.560><c> about</c><00:01:09.840><c> how</c><00:01:09.960><c> much</c> 00:01:10.190 --> 00:01:10.200 align:start position:0% Reddit thread from 2017 about how much 00:01:10.200 --> 00:01:12.230 align:start position:0% Reddit thread from 2017 about how much pasta<00:01:10.640><c> you</c><00:01:10.720><c> need</c><00:01:10.840><c> to</c><00:01:10.960><c> eat</c><00:01:11.120><c> before</c><00:01:11.520><c> a</c><00:01:11.560><c> run.</c> 00:01:12.230 --> 00:01:12.240 align:start position:0% pasta you need to eat before a run. 00:01:12.240 --> 00:01:13.990 align:start position:0% pasta you need to eat before a run. Google<00:01:12.600><c> has</c><00:01:12.800><c> shifted</c><00:01:13.200><c> from</c><00:01:13.400><c> a</c><00:01:13.440><c> keyword</c> 00:01:13.990 --> 00:01:14.000 align:start position:0% Google has shifted from a keyword 00:01:14.000 --> 00:01:16.070 align:start position:0% Google has shifted from a keyword matching<00:01:14.400><c> experience</c><00:01:15.200><c> to</c><00:01:15.400><c> an</c><00:01:15.640><c> AI</c> 00:01:16.070 --> 00:01:16.080 align:start position:0% matching experience to an AI 00:01:16.080 --> 00:01:18.630 align:start position:0% matching experience to an AI conversation<00:01:17.160><c> experience.</c><00:01:18.160><c> That</c><00:01:18.360><c> means</c> 00:01:18.630 --> 00:01:18.640 align:start position:0% conversation experience. That means 00:01:18.640 --> 00:01:20.550 align:start position:0% conversation experience. That means people<00:01:19.000><c> are</c><00:01:19.120><c> no</c><00:01:19.280><c> longer</c><00:01:19.560><c> just</c><00:01:19.800><c> typing</c><00:01:20.200><c> short</c> 00:01:20.550 --> 00:01:20.560 align:start position:0% people are no longer just typing short 00:01:20.560 --> 00:01:22.670 align:start position:0% people are no longer just typing short keywords.<00:01:21.400><c> Instead,</c><00:01:21.880><c> they're</c><00:01:22.040><c> asking</c><00:01:22.400><c> things</c> 00:01:22.670 --> 00:01:22.680 align:start position:0% keywords. Instead, they're asking things 00:01:22.680 --> 00:01:24.630 align:start position:0% keywords. Instead, they're asking things like,<00:01:23.320><c> "What</c><00:01:23.480><c> are</c><00:01:23.560><c> the</c><00:01:23.680><c> best</c><00:01:23.960><c> running</c><00:01:24.200><c> shoes</c> 00:01:24.630 --> 00:01:24.640 align:start position:0% like, "What are the best running shoes 00:01:24.640 --> 00:01:27.350 align:start position:0% like, "What are the best running shoes for<00:01:24.800><c> flat</c><00:01:25.160><c> feet</c><00:01:25.520><c> on</c><00:01:25.800><c> pavement?"</c><00:01:26.960><c> These</c><00:01:27.240><c> are</c> 00:01:27.350 --> 00:01:27.360 align:start position:0% for flat feet on pavement?" These are 00:01:27.360 --> 00:01:29.990 align:start position:0% for flat feet on pavement?" These are specific<00:01:28.040><c> questions,</c><00:01:28.920><c> not</c><00:01:29.160><c> just</c><00:01:29.440><c> keywords</c> 00:01:29.990 --> 00:01:30.000 align:start position:0% specific questions, not just keywords 00:01:30.000 --> 00:01:32.830 align:start position:0% specific questions, not just keywords anymore.<00:01:30.760><c> Google's</c><00:01:31.280><c> AI</c><00:01:31.520><c> features,</c><00:01:32.040><c> like</c><00:01:32.480><c> AI</c> 00:01:32.830 --> 00:01:32.840 align:start position:0% anymore. Google's AI features, like AI 00:01:32.840 --> 00:01:35.510 align:start position:0% anymore. Google's AI features, like AI overviews<00:01:33.560><c> and</c><00:01:33.880><c> AI</c><00:01:34.160><c> mode,</c><00:01:34.840><c> are</c><00:01:34.920><c> designed</c><00:01:35.400><c> to</c> 00:01:35.510 --> 00:01:35.520 align:start position:0% overviews and AI mode, are designed to 00:01:35.520 --> 00:01:38.270 align:start position:0% overviews and AI mode, are designed to answer<00:01:35.960><c> those</c><00:01:36.360><c> specific</c><00:01:36.920><c> questions.</c><00:01:37.960><c> AI</c> 00:01:38.270 --> 00:01:38.280 align:start position:0% answer those specific questions. AI 00:01:38.280 --> 00:01:40.310 align:start position:0% answer those specific questions. AI overviews<00:01:38.920><c> are</c><00:01:39.040><c> those</c><00:01:39.400><c> AI</c><00:01:39.720><c> generated</c> 00:01:40.310 --> 00:01:40.320 align:start position:0% overviews are those AI generated 00:01:40.320 --> 00:01:42.350 align:start position:0% overviews are those AI generated summaries<00:01:40.800><c> you</c><00:01:40.960><c> see</c><00:01:41.280><c> at</c><00:01:41.400><c> the</c><00:01:41.520><c> top</c><00:01:41.920><c> of</c><00:01:42.080><c> search</c> 00:01:42.350 --> 00:01:42.360 align:start position:0% summaries you see at the top of search 00:01:42.360 --> 00:01:44.950 align:start position:0% summaries you see at the top of search results.<00:01:43.240><c> AI</c><00:01:43.560><c> mode</c><00:01:44.320><c> is</c><00:01:44.480><c> more</c><00:01:44.680><c> like</c><00:01:44.880><c> a</c> 00:01:44.950 --> 00:01:44.960 align:start position:0% results. AI mode is more like a 00:01:44.960 --> 00:01:47.190 align:start position:0% results. AI mode is more like a conversational<00:01:45.880><c> search,</c><00:01:46.560><c> where</c><00:01:46.720><c> someone</c><00:01:47.040><c> can</c> 00:01:47.190 --> 00:01:47.200 align:start position:0% conversational search, where someone can 00:01:47.200 --> 00:01:48.950 align:start position:0% conversational search, where someone can ask<00:01:47.440><c> follow-up</c><00:01:47.800><c> questions</c><00:01:48.520><c> and</c><00:01:48.760><c> keep</c> 00:01:48.950 --> 00:01:48.960 align:start position:0% ask follow-up questions and keep 00:01:48.960 --> 00:01:51.430 align:start position:0% ask follow-up questions and keep exploring.<00:01:49.880><c> This</c><00:01:50.120><c> change</c><00:01:50.560><c> matters</c><00:01:51.040><c> because</c> 00:01:51.430 --> 00:01:51.440 align:start position:0% exploring. This change matters because 00:01:51.440 --> 00:01:54.430 align:start position:0% exploring. This change matters because AI<00:01:51.880><c> answers</c><00:01:52.400><c> still</c><00:01:52.760><c> rely</c><00:01:53.200><c> on</c><00:01:53.400><c> Google</c><00:01:53.720><c> Search.</c> 00:01:54.430 --> 00:01:54.440 align:start position:0% AI answers still rely on Google Search. 00:01:54.440 --> 00:01:56.630 align:start position:0% AI answers still rely on Google Search. They<00:01:54.600><c> pull</c><00:01:55.080><c> from</c><00:01:55.320><c> the</c><00:01:55.400><c> web,</c><00:01:56.000><c> they</c><00:01:56.160><c> use</c> 00:01:56.630 --> 00:01:56.640 align:start position:0% They pull from the web, they use 00:01:56.640 --> 00:01:59.310 align:start position:0% They pull from the web, they use Google's<00:01:57.080><c> index</c><00:01:57.840><c> and</c><00:01:58.120><c> they</c><00:01:58.280><c> cite</c><00:01:58.800><c> and</c><00:01:59.000><c> link</c> 00:01:59.310 --> 00:01:59.320 align:start position:0% Google's index and they cite and link 00:01:59.320 --> 00:02:01.790 align:start position:0% Google's index and they cite and link supporting<00:01:59.840><c> sources.</c><00:02:00.760><c> Ranking</c><00:02:01.200><c> number</c><00:02:01.440><c> one</c> 00:02:01.790 --> 00:02:01.800 align:start position:0% supporting sources. Ranking number one 00:02:01.800 --> 00:02:04.590 align:start position:0% supporting sources. Ranking number one isn't<00:02:02.160><c> the</c><00:02:02.360><c> only</c><00:02:02.600><c> goal</c><00:02:02.920><c> anymore.</c><00:02:03.680><c> It's</c><00:02:04.360><c> can</c> 00:02:04.590 --> 00:02:04.600 align:start position:0% isn't the only goal anymore. It's can 00:02:04.600 --> 00:02:07.750 align:start position:0% isn't the only goal anymore. It's can Google<00:02:05.080><c> AI</c><00:02:05.520><c> agents</c><00:02:06.040><c> understand</c><00:02:06.680><c> your</c><00:02:06.800><c> page?</c> 00:02:07.750 --> 00:02:07.760 align:start position:0% Google AI agents understand your page? 00:02:07.760 --> 00:02:09.830 align:start position:0% Google AI agents understand your page? Is<00:02:07.920><c> your</c><00:02:08.039><c> content</c><00:02:08.640><c> informative</c><00:02:09.320><c> enough</c><00:02:09.679><c> that</c> 00:02:09.830 --> 00:02:09.840 align:start position:0% Is your content informative enough that 00:02:09.840 --> 00:02:12.110 align:start position:0% Is your content informative enough that Google<00:02:10.160><c> can</c><00:02:10.320><c> pull</c><00:02:10.560><c> the</c><00:02:10.759><c> answer</c><00:02:11.080><c> from</c><00:02:11.360><c> it?</c><00:02:12.040><c> That</c> 00:02:12.110 --> 00:02:12.120 align:start position:0% Google can pull the answer from it? That 00:02:12.120 --> 00:02:13.990 align:start position:0% Google can pull the answer from it? That might<00:02:12.320><c> change</c><00:02:12.720><c> how</c><00:02:12.840><c> you</c><00:02:12.959><c> build</c><00:02:13.120><c> your</c><00:02:13.240><c> website</c> 00:02:13.990 --> 00:02:14.000 align:start position:0% might change how you build your website 00:02:14.000 --> 00:02:15.830 align:start position:0% might change how you build your website or<00:02:14.160><c> write</c><00:02:14.360><c> your</c><00:02:14.440><c> blog.</c><00:02:15.240><c> It</c><00:02:15.400><c> definitely</c> 00:02:15.830 --> 00:02:15.840 align:start position:0% or write your blog. It definitely 00:02:15.840 --> 00:02:17.350 align:start position:0% or write your blog. It definitely changes<00:02:16.240><c> how</c><00:02:16.360><c> you</c><00:02:16.480><c> think</c><00:02:16.680><c> about</c><00:02:16.920><c> product</c> 00:02:17.350 --> 00:02:17.360 align:start position:0% changes how you think about product 00:02:17.360 --> 00:02:20.030 align:start position:0% changes how you think about product pages.<00:02:18.280><c> Another</c><00:02:18.760><c> big</c><00:02:19.000><c> shift</c><00:02:19.400><c> is</c><00:02:19.560><c> the</c><00:02:19.680><c> search</c> 00:02:20.030 --> 00:02:20.040 align:start position:0% pages. Another big shift is the search 00:02:20.040 --> 00:02:22.510 align:start position:0% pages. Another big shift is the search box<00:02:20.440><c> itself.</c><00:02:21.360><c> It's</c><00:02:21.560><c> not</c><00:02:21.800><c> just</c><00:02:22.000><c> a</c><00:02:22.040><c> place</c><00:02:22.400><c> to</c> 00:02:22.510 --> 00:02:22.520 align:start position:0% box itself. It's not just a place to 00:02:22.520 --> 00:02:24.590 align:start position:0% box itself. It's not just a place to search<00:02:22.800><c> with</c><00:02:23.000><c> written</c><00:02:23.200><c> text</c><00:02:23.560><c> anymore.</c><00:02:24.360><c> Google</c> 00:02:24.590 --> 00:02:24.600 align:start position:0% search with written text anymore. Google 00:02:24.600 --> 00:02:26.990 align:start position:0% search with written text anymore. Google has<00:02:24.760><c> been</c><00:02:24.959><c> expanding</c><00:02:25.880><c> AI</c><00:02:26.200><c> mode</c><00:02:26.480><c> so</c><00:02:26.600><c> people</c><00:02:26.840><c> can</c> 00:02:26.990 --> 00:02:27.000 align:start position:0% has been expanding AI mode so people can 00:02:27.000 --> 00:02:30.510 align:start position:0% has been expanding AI mode so people can search<00:02:27.280><c> with</c><00:02:27.480><c> text,</c><00:02:28.280><c> images,</c><00:02:29.040><c> files,</c><00:02:29.800><c> videos,</c> 00:02:30.510 --> 00:02:30.520 align:start position:0% search with text, images, files, videos, 00:02:30.520 --> 00:02:32.830 align:start position:0% search with text, images, files, videos, and<00:02:30.760><c> even</c><00:02:31.080><c> browser</c><00:02:31.560><c> tabs.</c><00:02:32.320><c> You</c><00:02:32.400><c> can</c><00:02:32.520><c> even</c><00:02:32.680><c> ask</c> 00:02:32.830 --> 00:02:32.840 align:start position:0% and even browser tabs. You can even ask 00:02:32.840 --> 00:02:35.150 align:start position:0% and even browser tabs. You can even ask Google<00:02:33.160><c> to</c><00:02:33.280><c> create</c><00:02:33.640><c> images</c><00:02:34.120><c> for</c><00:02:34.440><c> you.</c><00:02:34.959><c> Like</c> 00:02:35.150 --> 00:02:35.160 align:start position:0% Google to create images for you. Like 00:02:35.160 --> 00:02:36.510 align:start position:0% Google to create images for you. Like when<00:02:35.320><c> I</c><00:02:35.360><c> asked</c><00:02:35.560><c> to</c><00:02:35.640><c> make</c><00:02:35.760><c> a</c><00:02:35.840><c> unicorn</c><00:02:36.360><c> and</c><00:02:36.480><c> a</c> 00:02:36.510 --> 00:02:36.520 align:start position:0% when I asked to make a unicorn and a 00:02:36.520 --> 00:02:39.070 align:start position:0% when I asked to make a unicorn and a dragon<00:02:37.000><c> combined</c><00:02:37.560><c> as</c><00:02:37.760><c> one</c><00:02:38.000><c> animal.</c><00:02:38.920><c> I</c><00:02:38.959><c> don't</c> 00:02:39.070 --> 00:02:39.080 align:start position:0% dragon combined as one animal. I don't 00:02:39.080 --> 00:02:40.830 align:start position:0% dragon combined as one animal. I don't know.<00:02:39.360><c> I</c><00:02:39.440><c> was</c><00:02:39.560><c> bored.</c><00:02:40.440><c> It's</c><00:02:40.480><c> pretty</c><00:02:40.640><c> sick</c> 00:02:40.830 --> 00:02:40.840 align:start position:0% know. I was bored. It's pretty sick 00:02:40.840 --> 00:02:41.590 align:start position:0% know. I was bored. It's pretty sick though. 00:02:41.590 --> 00:02:41.600 align:start position:0% though. 00:02:41.600 --> 00:02:43.430 align:start position:0% though. So<00:02:41.680><c> instead</c><00:02:42.000><c> of</c><00:02:42.080><c> someone</c><00:02:42.360><c> typing</c><00:02:42.720><c> in</c><00:02:42.959><c> find</c><00:02:43.320><c> me</c> 00:02:43.430 --> 00:02:43.440 align:start position:0% So instead of someone typing in find me 00:02:43.440 --> 00:02:45.110 align:start position:0% So instead of someone typing in find me a<00:02:43.520><c> running</c><00:02:43.800><c> shoe</c><00:02:43.959><c> that</c><00:02:44.160><c> fits,</c><00:02:44.840><c> they</c><00:02:44.920><c> might</c> 00:02:45.110 --> 00:02:45.120 align:start position:0% a running shoe that fits, they might 00:02:45.120 --> 00:02:47.190 align:start position:0% a running shoe that fits, they might just<00:02:45.280><c> upload</c><00:02:45.640><c> a</c><00:02:45.680><c> specific</c><00:02:46.160><c> shoe</c><00:02:46.520><c> and</c><00:02:46.680><c> write</c> 00:02:47.190 --> 00:02:47.200 align:start position:0% just upload a specific shoe and write 00:02:47.200 --> 00:02:50.230 align:start position:0% just upload a specific shoe and write find<00:02:47.520><c> me</c><00:02:47.640><c> comparable</c><00:02:48.240><c> shoes</c><00:02:48.680><c> to</c><00:02:48.840><c> this.</c><00:02:49.760><c> AI</c><00:02:50.040><c> can</c> 00:02:50.230 --> 00:02:50.240 align:start position:0% find me comparable shoes to this. AI can 00:02:50.240 --> 00:02:52.310 align:start position:0% find me comparable shoes to this. AI can take<00:02:50.480><c> that</c><00:02:50.680><c> image,</c><00:02:51.200><c> scan</c><00:02:51.600><c> it,</c><00:02:51.840><c> and</c><00:02:52.000><c> give</c><00:02:52.160><c> you</c><00:02:52.280><c> a</c> 00:02:52.310 --> 00:02:52.320 align:start position:0% take that image, scan it, and give you a 00:02:52.320 --> 00:02:54.870 align:start position:0% take that image, scan it, and give you a list<00:02:52.560><c> of</c><00:02:52.680><c> comparable</c><00:02:53.240><c> shoes</c><00:02:53.920><c> all</c><00:02:54.160><c> just</c><00:02:54.440><c> based</c> 00:02:54.870 --> 00:02:54.880 align:start position:0% list of comparable shoes all just based 00:02:54.880 --> 00:02:57.510 align:start position:0% list of comparable shoes all just based on<00:02:55.040><c> an</c><00:02:55.240><c> image.</c><00:02:55.880><c> It's</c><00:02:56.040><c> pretty</c><00:02:56.240><c> wild.</c><00:02:57.280><c> Not</c><00:02:57.400><c> as</c> 00:02:57.510 --> 00:02:57.520 align:start position:0% on an image. It's pretty wild. Not as 00:02:57.520 --> 00:02:59.229 align:start position:0% on an image. It's pretty wild. Not as wild<00:02:57.760><c> as</c><00:02:57.840><c> my</c><00:02:57.959><c> unicorn</c><00:02:58.360><c> though.</c> 00:02:59.229 --> 00:02:59.239 align:start position:0% wild as my unicorn though. 00:02:59.239 --> 00:03:01.390 align:start position:0% wild as my unicorn though. Search<00:02:59.560><c> is</c><00:02:59.680><c> becoming</c><00:03:00.120><c> more</c><00:03:00.400><c> visual,</c><00:03:01.160><c> more</c> 00:03:01.390 --> 00:03:01.400 align:start position:0% Search is becoming more visual, more 00:03:01.400 --> 00:03:04.310 align:start position:0% Search is becoming more visual, more conversational,<00:03:02.400><c> and</c><00:03:02.519><c> more</c><00:03:02.720><c> context</c><00:03:03.519><c> aware.</c> 00:03:04.310 --> 00:03:04.320 align:start position:0% conversational, and more context aware. 00:03:04.320 --> 00:03:06.470 align:start position:0% conversational, and more context aware. Then<00:03:04.640><c> there</c><00:03:04.800><c> are</c><00:03:04.959><c> the</c><00:03:05.120><c> agentic</c><00:03:05.760><c> features,</c> 00:03:06.470 --> 00:03:06.480 align:start position:0% Then there are the agentic features, 00:03:06.480 --> 00:03:08.590 align:start position:0% Then there are the agentic features, which<00:03:06.640><c> means</c><00:03:06.959><c> AI</c><00:03:07.200><c> tools</c><00:03:07.560><c> can</c><00:03:07.680><c> take</c><00:03:07.959><c> action</c><00:03:08.400><c> on</c> 00:03:08.590 --> 00:03:08.600 align:start position:0% which means AI tools can take action on 00:03:08.600 --> 00:03:11.070 align:start position:0% which means AI tools can take action on your<00:03:08.840><c> behalf.</c><00:03:09.720><c> For</c><00:03:09.880><c> example,</c><00:03:10.640><c> Google</c><00:03:10.959><c> has</c> 00:03:11.070 --> 00:03:11.080 align:start position:0% your behalf. For example, Google has 00:03:11.080 --> 00:03:13.310 align:start position:0% your behalf. For example, Google has started<00:03:11.360><c> testing</c><00:03:11.720><c> features</c><00:03:12.400><c> where</c><00:03:12.720><c> AI</c><00:03:13.000><c> mode</c> 00:03:13.310 --> 00:03:13.320 align:start position:0% started testing features where AI mode 00:03:13.320 --> 00:03:14.990 align:start position:0% started testing features where AI mode can<00:03:13.440><c> help</c><00:03:13.600><c> with</c><00:03:13.720><c> tasks</c><00:03:14.160><c> like</c><00:03:14.640><c> finding</c> 00:03:14.990 --> 00:03:15.000 align:start position:0% can help with tasks like finding 00:03:15.000 --> 00:03:16.710 align:start position:0% can help with tasks like finding restaurant<00:03:15.440><c> reservations</c><00:03:16.400><c> and</c><00:03:16.519><c> even</c> 00:03:16.710 --> 00:03:16.720 align:start position:0% restaurant reservations and even 00:03:16.720 --> 00:03:19.150 align:start position:0% restaurant reservations and even checking<00:03:17.040><c> availability</c><00:03:17.720><c> across</c><00:03:18.200><c> websites.</c> 00:03:19.150 --> 00:03:19.160 align:start position:0% checking availability across websites. 00:03:19.160 --> 00:03:21.229 align:start position:0% checking availability across websites. Not<00:03:19.480><c> everyone</c><00:03:20.000><c> has</c><00:03:20.239><c> these</c><00:03:20.440><c> features</c><00:03:20.800><c> yet.</c> 00:03:21.229 --> 00:03:21.239 align:start position:0% Not everyone has these features yet. 00:03:21.239 --> 00:03:23.229 align:start position:0% Not everyone has these features yet. Some<00:03:21.440><c> are</c><00:03:21.560><c> still</c><00:03:21.920><c> rolling</c><00:03:22.239><c> out</c><00:03:22.360><c> gradually</c><00:03:23.080><c> and</c> 00:03:23.229 --> 00:03:23.239 align:start position:0% Some are still rolling out gradually and 00:03:23.239 --> 00:03:26.030 align:start position:0% Some are still rolling out gradually and some<00:03:23.400><c> are</c><00:03:23.519><c> tied</c><00:03:23.959><c> to</c><00:03:24.080><c> paid</c><00:03:24.519><c> tiers.</c><00:03:25.480><c> Search</c><00:03:25.880><c> is</c> 00:03:26.030 --> 00:03:26.040 align:start position:0% some are tied to paid tiers. Search is 00:03:26.040 --> 00:03:27.949 align:start position:0% some are tied to paid tiers. Search is moving<00:03:26.320><c> from</c><00:03:26.519><c> searchable</c><00:03:27.040><c> links</c><00:03:27.440><c> where</c><00:03:27.600><c> we</c><00:03:27.720><c> do</c> 00:03:27.949 --> 00:03:27.959 align:start position:0% moving from searchable links where we do 00:03:27.959 --> 00:03:30.830 align:start position:0% moving from searchable links where we do all<00:03:28.239><c> the</c><00:03:28.360><c> work</c><00:03:29.040><c> to</c><00:03:29.280><c> AI</c><00:03:29.680><c> finding</c><00:03:30.160><c> the</c><00:03:30.320><c> answers</c> 00:03:30.830 --> 00:03:30.840 align:start position:0% all the work to AI finding the answers 00:03:30.840 --> 00:03:33.350 align:start position:0% all the work to AI finding the answers for<00:03:31.160><c> us.</c><00:03:31.800><c> Now</c><00:03:32.160><c> the</c><00:03:32.320><c> customer</c><00:03:32.680><c> journey</c><00:03:33.040><c> may</c><00:03:33.160><c> not</c> 00:03:33.350 --> 00:03:33.360 align:start position:0% for us. Now the customer journey may not 00:03:33.360 --> 00:03:35.550 align:start position:0% for us. Now the customer journey may not start<00:03:33.680><c> on</c><00:03:33.800><c> your</c><00:03:33.920><c> homepage,</c><00:03:35.000><c> it</c><00:03:35.120><c> can</c><00:03:35.239><c> start</c> 00:03:35.550 --> 00:03:35.560 align:start position:0% start on your homepage, it can start 00:03:35.560 --> 00:03:38.949 align:start position:0% start on your homepage, it can start inside<00:03:36.160><c> an</c><00:03:36.400><c> AI</c><00:03:36.840><c> conversation.</c><00:03:38.120><c> Chapter</c><00:03:38.440><c> two,</c> 00:03:38.949 --> 00:03:38.959 align:start position:0% inside an AI conversation. Chapter two, 00:03:38.959 --> 00:03:41.430 align:start position:0% inside an AI conversation. Chapter two, the<00:03:39.080><c> new</c><00:03:39.360><c> rules.</c><00:03:40.040><c> What</c><00:03:40.280><c> Google</c><00:03:40.760><c> officially</c> 00:03:41.430 --> 00:03:41.440 align:start position:0% the new rules. What Google officially 00:03:41.440 --> 00:03:43.509 align:start position:0% the new rules. What Google officially says.<00:03:42.200><c> Whenever</c><00:03:42.519><c> something</c><00:03:42.880><c> changes</c><00:03:43.440><c> the</c> 00:03:43.509 --> 00:03:43.519 align:start position:0% says. Whenever something changes the 00:03:43.519 --> 00:03:46.070 align:start position:0% says. Whenever something changes the internet<00:03:43.959><c> always</c><00:03:44.480><c> reacts</c><00:03:44.920><c> very</c><00:03:45.360><c> normally</c><00:03:45.959><c> in</c> 00:03:46.070 --> 00:03:46.080 align:start position:0% internet always reacts very normally in 00:03:46.080 --> 00:03:49.270 align:start position:0% internet always reacts very normally in a<00:03:46.200><c> calm</c><00:03:47.120><c> way.</c><00:03:47.920><c> Nah,</c><00:03:48.320><c> that</c><00:03:48.519><c> ain't</c><00:03:48.640><c> true.</c> 00:03:49.270 --> 00:03:49.280 align:start position:0% a calm way. Nah, that ain't true. 00:03:49.280 --> 00:03:51.509 align:start position:0% a calm way. Nah, that ain't true. Suddenly<00:03:49.640><c> there</c><00:03:49.800><c> are</c><00:03:49.880><c> 50</c><00:03:50.320><c> new</c><00:03:50.519><c> acronyms,</c><00:03:51.160><c> five</c> 00:03:51.509 --> 00:03:51.519 align:start position:0% Suddenly there are 50 new acronyms, five 00:03:51.519 --> 00:03:53.350 align:start position:0% Suddenly there are 50 new acronyms, five guys<00:03:51.800><c> on</c><00:03:51.920><c> LinkedIn</c><00:03:52.360><c> telling</c><00:03:52.640><c> you</c><00:03:52.800><c> SEO</c><00:03:53.240><c> is</c> 00:03:53.350 --> 00:03:53.360 align:start position:0% guys on LinkedIn telling you SEO is 00:03:53.360 --> 00:03:55.350 align:start position:0% guys on LinkedIn telling you SEO is dead,<00:03:53.920><c> and</c><00:03:54.120><c> some</c><00:03:54.320><c> influencers</c><00:03:55.000><c> trying</c><00:03:55.280><c> to</c> 00:03:55.350 --> 00:03:55.360 align:start position:0% dead, and some influencers trying to 00:03:55.360 --> 00:03:57.350 align:start position:0% dead, and some influencers trying to sell<00:03:55.600><c> their</c><00:03:55.720><c> secret</c><00:03:56.240><c> business</c><00:03:56.600><c> model.</c><00:03:57.200><c> So,</c> 00:03:57.350 --> 00:03:57.360 align:start position:0% sell their secret business model. So, 00:03:57.360 --> 00:03:59.910 align:start position:0% sell their secret business model. So, let's<00:03:57.560><c> push</c><00:03:57.840><c> past</c><00:03:58.440><c> all</c><00:03:58.680><c> of</c><00:03:58.800><c> that</c><00:03:59.520><c> and</c><00:03:59.680><c> see</c><00:03:59.800><c> what</c> 00:03:59.910 --> 00:03:59.920 align:start position:0% let's push past all of that and see what 00:03:59.920 --> 00:04:02.710 align:start position:0% let's push past all of that and see what Google<00:04:00.520><c> actually</c><00:04:01.040><c> said.</c><00:04:01.760><c> First,</c><00:04:02.240><c> Google</c><00:04:02.560><c> has</c> 00:04:02.710 --> 00:04:02.720 align:start position:0% Google actually said. First, Google has 00:04:02.720 --> 00:04:04.630 align:start position:0% Google actually said. First, Google has introduced<00:04:03.320><c> Search</c><00:04:03.760><c> Generative</c><00:04:04.320><c> AI</c> 00:04:04.630 --> 00:04:04.640 align:start position:0% introduced Search Generative AI 00:04:04.640 --> 00:04:06.830 align:start position:0% introduced Search Generative AI performance<00:04:05.160><c> reporting</c><00:04:05.880><c> inside</c><00:04:06.520><c> Search</c> 00:04:06.830 --> 00:04:06.840 align:start position:0% performance reporting inside Search 00:04:06.840 --> 00:04:09.190 align:start position:0% performance reporting inside Search Console.<00:04:07.680><c> Search</c><00:04:08.040><c> Console</c><00:04:08.440><c> is</c><00:04:08.600><c> Google's</c><00:04:08.959><c> free</c> 00:04:09.190 --> 00:04:09.200 align:start position:0% Console. Search Console is Google's free 00:04:09.200 --> 00:04:11.110 align:start position:0% Console. Search Console is Google's free tool<00:04:09.520><c> that</c><00:04:09.680><c> shows</c><00:04:09.920><c> how</c><00:04:10.080><c> your</c><00:04:10.240><c> site</c><00:04:10.560><c> performs</c> 00:04:11.110 --> 00:04:11.120 align:start position:0% tool that shows how your site performs 00:04:11.120 --> 00:04:13.270 align:start position:0% tool that shows how your site performs in<00:04:11.280><c> search.</c><00:04:12.080><c> The</c><00:04:12.200><c> new</c><00:04:12.440><c> Generative</c><00:04:13.000><c> AI</c> 00:04:13.270 --> 00:04:13.280 align:start position:0% in search. The new Generative AI 00:04:13.280 --> 00:04:15.270 align:start position:0% in search. The new Generative AI reporting<00:04:13.800><c> is</c><00:04:13.959><c> meant</c><00:04:14.160><c> to</c><00:04:14.280><c> show</c><00:04:14.560><c> how</c><00:04:14.880><c> often</c> 00:04:15.270 --> 00:04:15.280 align:start position:0% reporting is meant to show how often 00:04:15.280 --> 00:04:17.470 align:start position:0% reporting is meant to show how often pages<00:04:15.720><c> from</c><00:04:15.840><c> your</c><00:04:15.959><c> site</c><00:04:16.200><c> appear</c><00:04:16.880><c> inside</c> 00:04:17.470 --> 00:04:17.480 align:start position:0% pages from your site appear inside 00:04:17.480 --> 00:04:19.870 align:start position:0% pages from your site appear inside Google's<00:04:17.920><c> AI</c><00:04:18.160><c> features,</c><00:04:18.959><c> including</c><00:04:19.519><c> AI</c> 00:04:19.870 --> 00:04:19.880 align:start position:0% Google's AI features, including AI 00:04:19.880 --> 00:04:23.190 align:start position:0% Google's AI features, including AI overviews<00:04:20.680><c> and</c><00:04:20.959><c> AI</c><00:04:21.280><c> mode.</c><00:04:22.080><c> This</c><00:04:22.440><c> is</c><00:04:22.680><c> a</c><00:04:22.800><c> big</c> 00:04:23.190 --> 00:04:23.200 align:start position:0% overviews and AI mode. This is a big 00:04:23.200 --> 00:04:25.990 align:start position:0% overviews and AI mode. This is a big deal<00:04:23.800><c> because</c><00:04:24.160><c> until</c><00:04:24.560><c> now</c><00:04:25.160><c> site</c><00:04:25.560><c> owners</c><00:04:25.840><c> have</c> 00:04:25.990 --> 00:04:26.000 align:start position:0% deal because until now site owners have 00:04:26.000 --> 00:04:27.670 align:start position:0% deal because until now site owners have had<00:04:26.120><c> a</c><00:04:26.200><c> really</c><00:04:26.640><c> hard</c><00:04:26.919><c> time</c><00:04:27.200><c> knowing</c><00:04:27.480><c> whether</c> 00:04:27.670 --> 00:04:27.680 align:start position:0% had a really hard time knowing whether 00:04:27.680 --> 00:04:29.750 align:start position:0% had a really hard time knowing whether their<00:04:27.840><c> content</c><00:04:28.280><c> was</c><00:04:28.400><c> showing</c><00:04:28.720><c> up</c><00:04:29.080><c> in</c><00:04:29.360><c> AI</c> 00:04:29.750 --> 00:04:29.760 align:start position:0% their content was showing up in AI 00:04:29.760 --> 00:04:31.590 align:start position:0% their content was showing up in AI answers.<00:04:30.680><c> And</c><00:04:30.800><c> from</c><00:04:30.919><c> the</c><00:04:31.000><c> filming</c><00:04:31.360><c> of</c><00:04:31.440><c> this</c> 00:04:31.590 --> 00:04:31.600 align:start position:0% answers. And from the filming of this 00:04:31.600 --> 00:04:33.550 align:start position:0% answers. And from the filming of this video,<00:04:32.160><c> the</c><00:04:32.280><c> report</c><00:04:32.720><c> is</c><00:04:32.919><c> focused</c><00:04:33.400><c> on</c> 00:04:33.550 --> 00:04:33.560 align:start position:0% video, the report is focused on 00:04:33.560 --> 00:04:35.909 align:start position:0% video, the report is focused on impressions.<00:04:34.760><c> It</c><00:04:34.960><c> doesn't</c><00:04:35.320><c> give</c><00:04:35.560><c> the</c><00:04:35.640><c> full</c> 00:04:35.909 --> 00:04:35.919 align:start position:0% impressions. It doesn't give the full 00:04:35.919 --> 00:04:38.510 align:start position:0% impressions. It doesn't give the full traffic<00:04:36.360><c> story</c><00:04:36.720><c> yet.</c><00:04:37.600><c> Access</c><00:04:38.080><c> is</c><00:04:38.240><c> still</c> 00:04:38.510 --> 00:04:38.520 align:start position:0% traffic story yet. Access is still 00:04:38.520 --> 00:04:40.270 align:start position:0% traffic story yet. Access is still rolling<00:04:38.840><c> out,</c><00:04:39.280><c> so</c><00:04:39.400><c> you</c><00:04:39.480><c> may</c><00:04:39.760><c> open</c><00:04:40.040><c> Search</c> 00:04:40.270 --> 00:04:40.280 align:start position:0% rolling out, so you may open Search 00:04:40.280 --> 00:04:42.550 align:start position:0% rolling out, so you may open Search Console<00:04:40.600><c> today</c><00:04:40.960><c> and</c><00:04:41.120><c> not</c><00:04:41.360><c> see</c><00:04:41.560><c> it</c><00:04:41.680><c> yet.</c><00:04:42.280><c> Until</c> 00:04:42.550 --> 00:04:42.560 align:start position:0% Console today and not see it yet. Until 00:04:42.560 --> 00:04:44.750 align:start position:0% Console today and not see it yet. Until the<00:04:42.640><c> report</c><00:04:43.000><c> shows</c><00:04:43.240><c> clicks</c><00:04:44.040><c> and</c><00:04:44.200><c> conversions</c> 00:04:44.750 --> 00:04:44.760 align:start position:0% the report shows clicks and conversions 00:04:44.760 --> 00:04:46.830 align:start position:0% the report shows clicks and conversions from<00:04:44.919><c> AI,</c><00:04:45.680><c> treat</c><00:04:46.040><c> this</c><00:04:46.200><c> report</c><00:04:46.640><c> as</c><00:04:46.760><c> a</c> 00:04:46.830 --> 00:04:46.840 align:start position:0% from AI, treat this report as a 00:04:46.840 --> 00:04:49.630 align:start position:0% from AI, treat this report as a visibility<00:04:47.560><c> signal.</c><00:04:48.480><c> Second,</c><00:04:49.200><c> Google</c><00:04:49.480><c> has</c> 00:04:49.630 --> 00:04:49.640 align:start position:0% visibility signal. Second, Google has 00:04:49.640 --> 00:04:52.230 align:start position:0% visibility signal. Second, Google has given<00:04:49.840><c> us</c><00:04:49.960><c> guidelines</c><00:04:50.640><c> of</c><00:04:50.800><c> what</c><00:04:51.040><c> not</c><00:04:51.400><c> to</c><00:04:51.520><c> do.</c> 00:04:52.230 --> 00:04:52.240 align:start position:0% given us guidelines of what not to do. 00:04:52.240 --> 00:04:54.790 align:start position:0% given us guidelines of what not to do. You<00:04:52.320><c> don't</c><00:04:52.560><c> need</c><00:04:52.800><c> a</c><00:04:52.880><c> special</c><00:04:53.520><c> AI</c><00:04:53.840><c> file</c><00:04:54.520><c> and</c> 00:04:54.790 --> 00:04:54.800 align:start position:0% You don't need a special AI file and 00:04:54.800 --> 00:04:57.710 align:start position:0% You don't need a special AI file and LLMS<00:04:55.560><c> text</c><00:04:56.000><c> file</c><00:04:56.360><c> for</c><00:04:56.520><c> Google</c><00:04:56.840><c> Search.</c><00:04:57.600><c> You</c> 00:04:57.710 --> 00:04:57.720 align:start position:0% LLMS text file for Google Search. You 00:04:57.720 --> 00:04:59.390 align:start position:0% LLMS text file for Google Search. You don't<00:04:57.919><c> need</c><00:04:58.080><c> to</c><00:04:58.200><c> break</c><00:04:58.560><c> your</c><00:04:58.680><c> content</c><00:04:59.160><c> into</c> 00:04:59.390 --> 00:04:59.400 align:start position:0% don't need to break your content into 00:04:59.400 --> 00:05:02.070 align:start position:0% don't need to break your content into chunks<00:05:00.040><c> or</c><00:05:00.320><c> rewrite</c><00:05:00.800><c> every</c><00:05:01.080><c> page</c><00:05:01.480><c> into</c><00:05:01.800><c> AI</c> 00:05:02.070 --> 00:05:02.080 align:start position:0% chunks or rewrite every page into AI 00:05:02.080 --> 00:05:04.710 align:start position:0% chunks or rewrite every page into AI language.<00:05:02.919><c> You</c><00:05:03.000><c> don't</c><00:05:03.200><c> need</c><00:05:03.440><c> fake</c><00:05:03.720><c> mentions,</c> 00:05:04.710 --> 00:05:04.720 align:start position:0% language. You don't need fake mentions, 00:05:04.720 --> 00:05:06.909 align:start position:0% language. You don't need fake mentions, backlinks,<00:05:05.440><c> or</c><00:05:06.000><c> artificial</c><00:05:06.600><c> brand</c> 00:05:06.909 --> 00:05:06.919 align:start position:0% backlinks, or artificial brand 00:05:06.919 --> 00:05:10.110 align:start position:0% backlinks, or artificial brand citations.<00:05:07.919><c> Don't</c><00:05:08.240><c> chase</c><00:05:08.800><c> AI</c><00:05:09.160><c> hacks.</c><00:05:09.880><c> Just</c> 00:05:10.110 --> 00:05:10.120 align:start position:0% citations. Don't chase AI hacks. Just 00:05:10.120 --> 00:05:11.710 align:start position:0% citations. Don't chase AI hacks. Just keep<00:05:10.360><c> following</c><00:05:10.800><c> the</c><00:05:10.880><c> fundamentals</c><00:05:11.520><c> that</c> 00:05:11.710 --> 00:05:11.720 align:start position:0% keep following the fundamentals that 00:05:11.720 --> 00:05:15.190 align:start position:0% keep following the fundamentals that drive<00:05:12.120><c> strong</c><00:05:12.600><c> SEO.</c><00:05:13.560><c> Create</c><00:05:14.000><c> genuine,</c><00:05:14.680><c> useful</c> 00:05:15.190 --> 00:05:15.200 align:start position:0% drive strong SEO. Create genuine, useful 00:05:15.200 --> 00:05:17.390 align:start position:0% drive strong SEO. Create genuine, useful pages<00:05:15.960><c> and</c><00:05:16.160><c> build</c><00:05:16.360><c> content</c><00:05:16.800><c> that</c><00:05:16.919><c> people</c><00:05:17.200><c> can</c> 00:05:17.390 --> 00:05:17.400 align:start position:0% pages and build content that people can 00:05:17.400 --> 00:05:19.470 align:start position:0% pages and build content that people can understand<00:05:18.160><c> and</c><00:05:18.280><c> trust.</c><00:05:19.240><c> Like</c><00:05:19.400><c> your</c> 00:05:19.470 --> 00:05:19.480 align:start position:0% understand and trust. Like your 00:05:19.480 --> 00:05:21.550 align:start position:0% understand and trust. Like your grandma's<00:05:19.919><c> chocolate</c><00:05:20.240><c> chip</c><00:05:20.400><c> cookie</c><00:05:20.640><c> recipe.</c> 00:05:21.550 --> 00:05:21.560 align:start position:0% grandma's chocolate chip cookie recipe. 00:05:21.560 --> 00:05:24.550 align:start position:0% grandma's chocolate chip cookie recipe. Heartfelt,<00:05:22.400><c> genuine,</c><00:05:23.120><c> and</c><00:05:23.280><c> trustworthy.</c> 00:05:24.550 --> 00:05:24.560 align:start position:0% Heartfelt, genuine, and trustworthy. 00:05:24.560 --> 00:05:26.790 align:start position:0% Heartfelt, genuine, and trustworthy. Chapter<00:05:24.919><c> three,</c><00:05:25.560><c> how</c><00:05:25.720><c> to</c><00:05:25.840><c> get</c><00:05:26.000><c> found</c><00:05:26.480><c> in</c><00:05:26.560><c> the</c> 00:05:26.790 --> 00:05:26.800 align:start position:0% Chapter three, how to get found in the 00:05:26.800 --> 00:05:29.990 align:start position:0% Chapter three, how to get found in the AI<00:05:27.200><c> era.</c><00:05:28.120><c> So,</c><00:05:28.320><c> if</c><00:05:28.480><c> hacks</c><00:05:28.840><c> are</c><00:05:29.040><c> out,</c><00:05:29.800><c> what</c> 00:05:29.990 --> 00:05:30.000 align:start position:0% AI era. So, if hacks are out, what 00:05:30.000 --> 00:05:31.710 align:start position:0% AI era. So, if hacks are out, what should<00:05:30.160><c> you</c><00:05:30.240><c> focus</c><00:05:30.560><c> on?</c><00:05:31.320><c> We're</c><00:05:31.520><c> going</c><00:05:31.640><c> to</c> 00:05:31.710 --> 00:05:31.720 align:start position:0% should you focus on? We're going to 00:05:31.720 --> 00:05:34.310 align:start position:0% should you focus on? We're going to break<00:05:31.919><c> down</c><00:05:32.360><c> four</c><00:05:32.919><c> pillars:</c><00:05:33.680><c> information</c> 00:05:34.310 --> 00:05:34.320 align:start position:0% break down four pillars: information 00:05:34.320 --> 00:05:36.670 align:start position:0% break down four pillars: information gain,<00:05:35.160><c> EEAT,</c> 00:05:36.670 --> 00:05:36.680 align:start position:0% gain, EEAT, 00:05:36.680 --> 00:05:39.270 align:start position:0% gain, EEAT, directness<00:05:37.520><c> and</c><00:05:37.680><c> comprehensiveness,</c><00:05:39.120><c> and</c> 00:05:39.270 --> 00:05:39.280 align:start position:0% directness and comprehensiveness, and 00:05:39.280 --> 00:05:42.230 align:start position:0% directness and comprehensiveness, and lastly,<00:05:40.120><c> monitoring.</c><00:05:41.080><c> Information</c><00:05:41.800><c> gain</c><00:05:42.080><c> is</c> 00:05:42.230 --> 00:05:42.240 align:start position:0% lastly, monitoring. Information gain is 00:05:42.240 --> 00:05:44.070 align:start position:0% lastly, monitoring. Information gain is a<00:05:42.280><c> fancy</c><00:05:42.720><c> way</c><00:05:42.880><c> of</c><00:05:43.000><c> asking,</c><00:05:43.720><c> "Does</c><00:05:43.960><c> your</c> 00:05:44.070 --> 00:05:44.080 align:start position:0% a fancy way of asking, "Does your 00:05:44.080 --> 00:05:46.750 align:start position:0% a fancy way of asking, "Does your content<00:05:44.640><c> add</c><00:05:44.880><c> anything</c><00:05:45.440><c> new?"</c><00:05:46.200><c> Google</c><00:05:46.520><c> has</c><00:05:46.680><c> a</c> 00:05:46.750 --> 00:05:46.760 align:start position:0% content add anything new?" Google has a 00:05:46.760 --> 00:05:48.550 align:start position:0% content add anything new?" Google has a patent<00:05:47.320><c> that</c><00:05:47.440><c> can</c><00:05:47.680><c> measure</c><00:05:47.960><c> how</c><00:05:48.160><c> much</c><00:05:48.400><c> new</c> 00:05:48.550 --> 00:05:48.560 align:start position:0% patent that can measure how much new 00:05:48.560 --> 00:05:50.670 align:start position:0% patent that can measure how much new information<00:05:49.080><c> is</c><00:05:49.200><c> on</c><00:05:49.320><c> a</c><00:05:49.360><c> page</c><00:05:50.080><c> versus</c><00:05:50.560><c> when</c> 00:05:50.670 --> 00:05:50.680 align:start position:0% information is on a page versus when 00:05:50.680 --> 00:05:53.150 align:start position:0% information is on a page versus when information<00:05:51.240><c> just</c><00:05:51.600><c> repeats.</c><00:05:52.640><c> This</c><00:05:52.880><c> means</c> 00:05:53.150 --> 00:05:53.160 align:start position:0% information just repeats. This means 00:05:53.160 --> 00:05:54.790 align:start position:0% information just repeats. This means Google<00:05:53.440><c> may</c><00:05:53.560><c> try</c><00:05:53.760><c> to</c><00:05:53.880><c> measure</c><00:05:54.160><c> how</c><00:05:54.400><c> much</c><00:05:54.640><c> new</c> 00:05:54.790 --> 00:05:54.800 align:start position:0% Google may try to measure how much new 00:05:54.800 --> 00:05:57.190 align:start position:0% Google may try to measure how much new value<00:05:55.160><c> your</c><00:05:55.360><c> page</c><00:05:55.760><c> adds</c><00:05:56.360><c> beyond</c><00:05:56.960><c> what</c><00:05:57.080><c> the</c> 00:05:57.190 --> 00:05:57.200 align:start position:0% value your page adds beyond what the 00:05:57.200 --> 00:05:59.710 align:start position:0% value your page adds beyond what the user<00:05:57.600><c> already</c><00:05:57.960><c> saw.</c><00:05:58.720><c> This</c><00:05:58.960><c> lines</c><00:05:59.280><c> up</c><00:05:59.440><c> to</c><00:05:59.560><c> what</c> 00:05:59.710 --> 00:05:59.720 align:start position:0% user already saw. This lines up to what 00:05:59.720 --> 00:06:01.990 align:start position:0% user already saw. This lines up to what Google<00:06:00.040><c> keeps</c><00:06:00.320><c> telling</c><00:06:00.640><c> site</c><00:06:00.960><c> owners.</c><00:06:01.720><c> Don't</c> 00:06:01.990 --> 00:06:02.000 align:start position:0% Google keeps telling site owners. Don't 00:06:02.000 --> 00:06:03.870 align:start position:0% Google keeps telling site owners. Don't just<00:06:02.200><c> recycle</c><00:06:02.720><c> the</c><00:06:02.840><c> same</c><00:06:03.160><c> information</c> 00:06:03.870 --> 00:06:03.880 align:start position:0% just recycle the same information 00:06:03.880 --> 00:06:06.070 align:start position:0% just recycle the same information everyone<00:06:04.440><c> else</c><00:06:04.760><c> already</c><00:06:05.120><c> published.</c><00:06:05.960><c> For</c> 00:06:06.070 --> 00:06:06.080 align:start position:0% everyone else already published. For 00:06:06.080 --> 00:06:08.630 align:start position:0% everyone else already published. For example,<00:06:06.840><c> a</c><00:06:06.920><c> customer</c><00:06:07.360><c> searches</c><00:06:08.120><c> how</c><00:06:08.400><c> to</c> 00:06:08.630 --> 00:06:08.640 align:start position:0% example, a customer searches how to 00:06:08.640 --> 00:06:10.910 align:start position:0% example, a customer searches how to improve<00:06:09.200><c> sleep.</c><00:06:10.000><c> They</c><00:06:10.120><c> already</c><00:06:10.360><c> saw</c><00:06:10.560><c> three</c> 00:06:10.910 --> 00:06:10.920 align:start position:0% improve sleep. They already saw three 00:06:10.920 --> 00:06:13.230 align:start position:0% improve sleep. They already saw three articles<00:06:11.360><c> that</c><00:06:11.520><c> say</c><00:06:11.920><c> stick</c><00:06:12.200><c> to</c><00:06:12.320><c> a</c><00:06:12.360><c> schedule,</c> 00:06:13.230 --> 00:06:13.240 align:start position:0% articles that say stick to a schedule, 00:06:13.240 --> 00:06:15.910 align:start position:0% articles that say stick to a schedule, exercise,<00:06:14.240><c> eat</c><00:06:14.440><c> better</c><00:06:15.280><c> before</c><00:06:15.560><c> getting</c><00:06:15.800><c> to</c> 00:06:15.910 --> 00:06:15.920 align:start position:0% exercise, eat better before getting to 00:06:15.920 --> 00:06:18.070 align:start position:0% exercise, eat better before getting to your<00:06:16.040><c> page</c><00:06:16.360><c> that</c><00:06:16.520><c> says</c><00:06:16.760><c> the</c><00:06:16.880><c> exact</c><00:06:17.560><c> same</c> 00:06:18.070 --> 00:06:18.080 align:start position:0% your page that says the exact same 00:06:18.080 --> 00:06:20.750 align:start position:0% your page that says the exact same thing.<00:06:18.800><c> Google</c><00:06:19.160><c> might</c><00:06:19.400><c> see</c><00:06:19.520><c> that</c><00:06:19.840><c> as</c><00:06:20.280><c> a</c><00:06:20.400><c> low</c> 00:06:20.750 --> 00:06:20.760 align:start position:0% thing. Google might see that as a low 00:06:20.760 --> 00:06:22.710 align:start position:0% thing. Google might see that as a low information<00:06:21.440><c> gain</c><00:06:21.720><c> because</c><00:06:21.960><c> it</c><00:06:22.120><c> adds</c><00:06:22.360><c> nothing</c> 00:06:22.710 --> 00:06:22.720 align:start position:0% information gain because it adds nothing 00:06:22.720 --> 00:06:24.909 align:start position:0% information gain because it adds nothing new.<00:06:23.480><c> But</c><00:06:23.600><c> if</c><00:06:23.680><c> your</c><00:06:23.800><c> page</c><00:06:24.080><c> includes</c><00:06:24.520><c> original</c> 00:06:24.909 --> 00:06:24.919 align:start position:0% new. But if your page includes original 00:06:24.919 --> 00:06:28.190 align:start position:0% new. But if your page includes original examples,<00:06:25.800><c> real</c><00:06:26.120><c> data,</c><00:06:26.800><c> screenshots,</c><00:06:27.840><c> case</c> 00:06:28.190 --> 00:06:28.200 align:start position:0% examples, real data, screenshots, case 00:06:28.200 --> 00:06:30.950 align:start position:0% examples, real data, screenshots, case studies,<00:06:29.000><c> expert</c><00:06:29.440><c> insights,</c><00:06:30.520><c> then</c><00:06:30.680><c> it</c><00:06:30.760><c> might</c> 00:06:30.950 --> 00:06:30.960 align:start position:0% studies, expert insights, then it might 00:06:30.960 --> 00:06:32.909 align:start position:0% studies, expert insights, then it might have<00:06:31.080><c> a</c><00:06:31.200><c> higher</c><00:06:31.560><c> information</c><00:06:32.160><c> gain</c><00:06:32.640><c> because</c> 00:06:32.909 --> 00:06:32.919 align:start position:0% have a higher information gain because 00:06:32.919 --> 00:06:34.470 align:start position:0% have a higher information gain because it<00:06:33.040><c> helps</c><00:06:33.280><c> the</c><00:06:33.400><c> customer</c><00:06:33.840><c> learn</c><00:06:34.080><c> something</c> 00:06:34.470 --> 00:06:34.480 align:start position:0% it helps the customer learn something 00:06:34.480 --> 00:06:36.590 align:start position:0% it helps the customer learn something they<00:06:34.600><c> had</c><00:06:34.760><c> not</c><00:06:35.120><c> already</c><00:06:35.520><c> seen.</c><00:06:36.320><c> Maybe</c> 00:06:36.590 --> 00:06:36.600 align:start position:0% they had not already seen. Maybe 00:06:36.600 --> 00:06:38.190 align:start position:0% they had not already seen. Maybe showcase<00:06:37.040><c> pillows</c><00:06:37.400><c> that</c><00:06:37.560><c> have</c><00:06:37.680><c> the</c><00:06:37.800><c> highest</c> 00:06:38.190 --> 00:06:38.200 align:start position:0% showcase pillows that have the highest 00:06:38.200 --> 00:06:40.510 align:start position:0% showcase pillows that have the highest return<00:06:38.560><c> rate</c><00:06:39.160><c> or</c><00:06:39.360><c> interview</c><00:06:39.680><c> a</c><00:06:39.760><c> sleep</c><00:06:40.120><c> expert</c> 00:06:40.510 --> 00:06:40.520 align:start position:0% return rate or interview a sleep expert 00:06:40.520 --> 00:06:42.470 align:start position:0% return rate or interview a sleep expert and<00:06:40.640><c> find</c><00:06:40.880><c> out</c><00:06:41.000><c> the</c><00:06:41.120><c> best</c><00:06:41.480><c> bedding</c><00:06:41.760><c> types.</c> 00:06:42.470 --> 00:06:42.480 align:start position:0% and find out the best bedding types. 00:06:42.480 --> 00:06:44.310 align:start position:0% and find out the best bedding types. Don't<00:06:42.680><c> just</c><00:06:42.919><c> rewrite</c><00:06:43.440><c> what</c><00:06:43.680><c> every</c><00:06:44.040><c> other</c> 00:06:44.310 --> 00:06:44.320 align:start position:0% Don't just rewrite what every other 00:06:44.320 --> 00:06:47.430 align:start position:0% Don't just rewrite what every other ranking<00:06:44.720><c> page</c><00:06:45.120><c> says.</c><00:06:45.800><c> Add</c><00:06:46.280><c> something</c><00:06:46.840><c> new.</c> 00:06:47.430 --> 00:06:47.440 align:start position:0% ranking page says. Add something new. 00:06:47.440 --> 00:06:50.790 align:start position:0% ranking page says. Add something new. Originality<00:06:48.360><c> will</c><00:06:48.640><c> always</c><00:06:49.320><c> beat</c><00:06:49.680><c> copies.</c><00:06:50.720><c> The</c> 00:06:50.790 --> 00:06:50.800 align:start position:0% Originality will always beat copies. The 00:06:50.800 --> 00:06:53.430 align:start position:0% Originality will always beat copies. The second<00:06:51.120><c> pillar</c><00:06:51.600><c> is</c><00:06:51.880><c> E-E-A-T,</c> 00:06:53.430 --> 00:06:53.440 align:start position:0% second pillar is E-E-A-T, 00:06:53.440 --> 00:06:56.310 align:start position:0% second pillar is E-E-A-T, which<00:06:53.600><c> stands</c><00:06:53.880><c> for</c><00:06:54.280><c> experience,</c><00:06:55.280><c> expertise,</c> 00:06:56.310 --> 00:06:56.320 align:start position:0% which stands for experience, expertise, 00:06:56.320 --> 00:06:59.510 align:start position:0% which stands for experience, expertise, authoritativeness,<00:06:57.560><c> and</c><00:06:57.919><c> trustworthiness.</c> 00:06:59.510 --> 00:06:59.520 align:start position:0% authoritativeness, and trustworthiness. 00:06:59.520 --> 00:07:01.150 align:start position:0% authoritativeness, and trustworthiness. Google<00:06:59.840><c> wants</c><00:07:00.040><c> to</c><00:07:00.120><c> understand</c><00:07:00.640><c> why</c><00:07:00.760><c> someone</c> 00:07:01.150 --> 00:07:01.160 align:start position:0% Google wants to understand why someone 00:07:01.160 --> 00:07:03.630 align:start position:0% Google wants to understand why someone should<00:07:01.400><c> trust</c><00:07:01.960><c> your</c><00:07:02.080><c> content.</c><00:07:02.960><c> For</c><00:07:03.120><c> a</c><00:07:03.160><c> Shopify</c> 00:07:03.630 --> 00:07:03.640 align:start position:0% should trust your content. For a Shopify 00:07:03.640 --> 00:07:05.590 align:start position:0% should trust your content. For a Shopify merchant,<00:07:04.040><c> this</c><00:07:04.200><c> can</c><00:07:04.360><c> be</c><00:07:04.480><c> simple.</c><00:07:05.200><c> Show</c><00:07:05.440><c> the</c> 00:07:05.590 --> 00:07:05.600 align:start position:0% merchant, this can be simple. Show the 00:07:05.600 --> 00:07:07.710 align:start position:0% merchant, this can be simple. Show the founder's<00:07:06.080><c> experience</c><00:07:06.680><c> using</c><00:07:07.040><c> the</c><00:07:07.120><c> product</c> 00:07:07.710 --> 00:07:07.720 align:start position:0% founder's experience using the product 00:07:07.720 --> 00:07:09.630 align:start position:0% founder's experience using the product and<00:07:07.880><c> why</c><00:07:08.080><c> they</c><00:07:08.240><c> made</c><00:07:08.520><c> it.</c><00:07:09.000><c> Show</c><00:07:09.320><c> where</c><00:07:09.480><c> you</c> 00:07:09.630 --> 00:07:09.640 align:start position:0% and why they made it. Show where you 00:07:09.640 --> 00:07:11.710 align:start position:0% and why they made it. Show where you source<00:07:10.120><c> and</c><00:07:10.280><c> make</c><00:07:10.520><c> your</c><00:07:10.680><c> product.</c><00:07:11.360><c> Show</c><00:07:11.560><c> your</c> 00:07:11.710 --> 00:07:11.720 align:start position:0% source and make your product. Show your 00:07:11.720 --> 00:07:13.710 align:start position:0% source and make your product. Show your product<00:07:12.040><c> being</c><00:07:12.280><c> used</c><00:07:12.560><c> by</c><00:07:12.680><c> real</c><00:07:12.960><c> people.</c><00:07:13.480><c> Use</c> 00:07:13.710 --> 00:07:13.720 align:start position:0% product being used by real people. Use 00:07:13.720 --> 00:07:16.270 align:start position:0% product being used by real people. Use testimonials.<00:07:14.960><c> Add</c><00:07:15.040><c> a</c><00:07:15.080><c> proper</c><00:07:15.520><c> author</c><00:07:15.840><c> bio</c> 00:07:16.270 --> 00:07:16.280 align:start position:0% testimonials. Add a proper author bio 00:07:16.280 --> 00:07:18.190 align:start position:0% testimonials. Add a proper author bio and<00:07:16.520><c> link</c><00:07:16.680><c> your</c><00:07:16.800><c> sources.</c><00:07:17.640><c> Your</c><00:07:17.800><c> content</c> 00:07:18.190 --> 00:07:18.200 align:start position:0% and link your sources. Your content 00:07:18.200 --> 00:07:19.510 align:start position:0% and link your sources. Your content should<00:07:18.400><c> prove</c><00:07:18.720><c> that</c><00:07:18.840><c> it</c><00:07:18.919><c> was</c><00:07:19.040><c> created</c><00:07:19.360><c> by</c> 00:07:19.510 --> 00:07:19.520 align:start position:0% should prove that it was created by 00:07:19.520 --> 00:07:21.110 align:start position:0% should prove that it was created by someone<00:07:19.919><c> who</c><00:07:20.080><c> knows</c><00:07:20.440><c> what</c><00:07:20.560><c> they</c><00:07:20.680><c> are</c><00:07:20.760><c> talking</c> 00:07:21.110 --> 00:07:21.120 align:start position:0% someone who knows what they are talking 00:07:21.120 --> 00:07:23.350 align:start position:0% someone who knows what they are talking about.<00:07:21.760><c> The</c><00:07:21.880><c> third</c><00:07:22.160><c> pillar</c><00:07:22.520><c> is</c><00:07:22.720><c> directness</c> 00:07:23.350 --> 00:07:23.360 align:start position:0% about. The third pillar is directness 00:07:23.360 --> 00:07:25.750 align:start position:0% about. The third pillar is directness plus<00:07:23.680><c> comprehensiveness.</c><00:07:25.160><c> That</c><00:07:25.360><c> means</c><00:07:25.680><c> you</c> 00:07:25.750 --> 00:07:25.760 align:start position:0% plus comprehensiveness. That means you 00:07:25.760 --> 00:07:27.830 align:start position:0% plus comprehensiveness. That means you need<00:07:25.919><c> to</c><00:07:26.040><c> answer</c><00:07:26.280><c> the</c><00:07:26.360><c> question</c><00:07:26.760><c> clearly</c><00:07:27.760><c> and</c> 00:07:27.830 --> 00:07:27.840 align:start position:0% need to answer the question clearly and 00:07:27.840 --> 00:07:30.270 align:start position:0% need to answer the question clearly and then<00:07:27.960><c> support</c><00:07:28.320><c> that</c><00:07:28.480><c> answer</c><00:07:29.120><c> fully.</c><00:07:29.880><c> A</c><00:07:29.960><c> lot</c><00:07:30.160><c> of</c> 00:07:30.270 --> 00:07:30.280 align:start position:0% then support that answer fully. A lot of 00:07:30.280 --> 00:07:32.590 align:start position:0% then support that answer fully. A lot of blog<00:07:30.560><c> posts</c><00:07:30.840><c> do</c><00:07:30.960><c> the</c><00:07:31.200><c> opposite</c><00:07:31.720><c> of</c><00:07:31.840><c> this.</c><00:07:32.480><c> They</c> 00:07:32.590 --> 00:07:32.600 align:start position:0% blog posts do the opposite of this. They 00:07:32.600 --> 00:07:34.550 align:start position:0% blog posts do the opposite of this. They start<00:07:32.880><c> with</c><00:07:33.040><c> a</c><00:07:33.080><c> long</c><00:07:33.600><c> intro</c><00:07:34.080><c> and</c><00:07:34.240><c> don't</c><00:07:34.440><c> get</c> 00:07:34.550 --> 00:07:34.560 align:start position:0% start with a long intro and don't get 00:07:34.560 --> 00:07:36.670 align:start position:0% start with a long intro and don't get into<00:07:34.720><c> the</c><00:07:34.880><c> answer</c><00:07:35.200><c> until</c><00:07:35.480><c> halfway</c><00:07:35.919><c> through.</c> 00:07:36.670 --> 00:07:36.680 align:start position:0% into the answer until halfway through. 00:07:36.680 --> 00:07:39.390 align:start position:0% into the answer until halfway through. Answer<00:07:37.000><c> the</c><00:07:37.120><c> question</c><00:07:37.600><c> up</c><00:07:37.880><c> front</c><00:07:38.640><c> so</c><00:07:38.919><c> AI</c><00:07:39.200><c> can</c> 00:07:39.390 --> 00:07:39.400 align:start position:0% Answer the question up front so AI can 00:07:39.400 --> 00:07:41.590 align:start position:0% Answer the question up front so AI can pull<00:07:39.560><c> from</c><00:07:39.760><c> it</c><00:07:39.960><c> immediately.</c><00:07:41.120><c> Lead</c><00:07:41.360><c> with</c><00:07:41.480><c> the</c> 00:07:41.590 --> 00:07:41.600 align:start position:0% pull from it immediately. Lead with the 00:07:41.600 --> 00:07:44.830 align:start position:0% pull from it immediately. Lead with the answer<00:07:42.240><c> then</c><00:07:42.600><c> earn</c><00:07:43.160><c> the</c><00:07:43.280><c> details.</c><00:07:44.360><c> A</c><00:07:44.440><c> strong</c> 00:07:44.830 --> 00:07:44.840 align:start position:0% answer then earn the details. A strong 00:07:44.840 --> 00:07:46.950 align:start position:0% answer then earn the details. A strong page<00:07:45.120><c> should</c><00:07:45.280><c> be</c><00:07:45.440><c> easy</c><00:07:45.720><c> for</c><00:07:45.880><c> a</c><00:07:45.920><c> person</c><00:07:46.240><c> to</c><00:07:46.320><c> skim</c> 00:07:46.950 --> 00:07:46.960 align:start position:0% page should be easy for a person to skim 00:07:46.960 --> 00:07:49.470 align:start position:0% page should be easy for a person to skim and<00:07:47.160><c> easy</c><00:07:47.440><c> for</c><00:07:47.640><c> Google</c><00:07:47.960><c> to</c><00:07:48.120><c> parse.</c><00:07:48.920><c> Use</c><00:07:49.200><c> clear</c> 00:07:49.470 --> 00:07:49.480 align:start position:0% and easy for Google to parse. Use clear 00:07:49.480 --> 00:07:52.190 align:start position:0% and easy for Google to parse. Use clear headings,<00:07:50.200><c> short</c><00:07:50.480><c> paragraphs,</c><00:07:51.440><c> and</c><00:07:51.640><c> bullets</c> 00:07:52.190 --> 00:07:52.200 align:start position:0% headings, short paragraphs, and bullets 00:07:52.200 --> 00:07:54.190 align:start position:0% headings, short paragraphs, and bullets where<00:07:52.360><c> they</c><00:07:52.560><c> help.</c><00:07:53.120><c> And</c><00:07:53.280><c> don't</c><00:07:53.560><c> add</c><00:07:53.760><c> schema</c> 00:07:54.190 --> 00:07:54.200 align:start position:0% where they help. And don't add schema 00:07:54.200 --> 00:07:56.630 align:start position:0% where they help. And don't add schema just<00:07:54.400><c> because</c><00:07:54.720><c> you</c><00:07:54.800><c> heard</c><00:07:55.120><c> AI</c><00:07:55.440><c> like</c><00:07:55.720><c> schema.</c> 00:07:56.630 --> 00:07:56.640 align:start position:0% just because you heard AI like schema. 00:07:56.640 --> 00:07:58.590 align:start position:0% just because you heard AI like schema. Add<00:07:56.840><c> it</c><00:07:56.920><c> because</c><00:07:57.240><c> it</c><00:07:57.440><c> accurately</c><00:07:57.960><c> describes</c> 00:07:58.590 --> 00:07:58.600 align:start position:0% Add it because it accurately describes 00:07:58.600 --> 00:08:01.230 align:start position:0% Add it because it accurately describes what's<00:07:58.800><c> on</c><00:07:59.000><c> the</c><00:07:59.120><c> page.</c><00:08:00.120><c> The</c><00:08:00.200><c> fourth</c><00:08:00.480><c> pillar</c><00:08:01.000><c> is</c> 00:08:01.230 --> 00:08:01.240 align:start position:0% what's on the page. The fourth pillar is 00:08:01.240 --> 00:08:03.950 align:start position:0% what's on the page. The fourth pillar is monitoring.<00:08:02.240><c> AI</c><00:08:02.520><c> search</c><00:08:02.880><c> is</c><00:08:03.080><c> still</c><00:08:03.320><c> new</c><00:08:03.680><c> and</c> 00:08:03.950 --> 00:08:03.960 align:start position:0% monitoring. AI search is still new and 00:08:03.960 --> 00:08:06.430 align:start position:0% monitoring. AI search is still new and changing<00:08:04.520><c> fast.</c><00:08:05.360><c> You</c><00:08:05.480><c> can't</c><00:08:05.720><c> just</c><00:08:06.000><c> publish</c><00:08:06.400><c> a</c> 00:08:06.430 --> 00:08:06.440 align:start position:0% changing fast. You can't just publish a 00:08:06.440 --> 00:08:08.950 align:start position:0% changing fast. You can't just publish a blog<00:08:06.840><c> and</c><00:08:06.920><c> just</c><00:08:07.160><c> let</c><00:08:07.320><c> it</c><00:08:07.440><c> sit.</c><00:08:08.320><c> Open</c><00:08:08.680><c> Search</c> 00:08:08.950 --> 00:08:08.960 align:start position:0% blog and just let it sit. Open Search 00:08:08.960 --> 00:08:10.830 align:start position:0% blog and just let it sit. Open Search Console<00:08:09.640><c> and</c><00:08:09.800><c> look</c><00:08:09.960><c> at</c><00:08:10.040><c> the</c><00:08:10.120><c> pages</c><00:08:10.600><c> getting</c> 00:08:10.830 --> 00:08:10.840 align:start position:0% Console and look at the pages getting 00:08:10.840 --> 00:08:12.950 align:start position:0% Console and look at the pages getting impressions.<00:08:11.880><c> When</c><00:08:12.000><c> the</c><00:08:12.080><c> generative</c><00:08:12.640><c> AI</c> 00:08:12.950 --> 00:08:12.960 align:start position:0% impressions. When the generative AI 00:08:12.960 --> 00:08:14.990 align:start position:0% impressions. When the generative AI report<00:08:13.320><c> becomes</c><00:08:13.600><c> available</c><00:08:14.080><c> to</c><00:08:14.200><c> you,</c><00:08:14.640><c> look</c><00:08:14.880><c> at</c> 00:08:14.990 --> 00:08:15.000 align:start position:0% report becomes available to you, look at 00:08:15.000 --> 00:08:16.750 align:start position:0% report becomes available to you, look at which<00:08:15.200><c> pages</c><00:08:15.640><c> are</c><00:08:15.760><c> appearing</c><00:08:16.280><c> in</c><00:08:16.480><c> AI</c> 00:08:16.750 --> 00:08:16.760 align:start position:0% which pages are appearing in AI 00:08:16.760 --> 00:08:18.470 align:start position:0% which pages are appearing in AI features.<00:08:17.680><c> This</c><00:08:17.880><c> will</c><00:08:18.000><c> tell</c><00:08:18.160><c> you</c><00:08:18.280><c> which</c> 00:08:18.470 --> 00:08:18.480 align:start position:0% features. This will tell you which 00:08:18.480 --> 00:08:20.510 align:start position:0% features. This will tell you which topics<00:08:18.919><c> are</c><00:08:19.080><c> working</c><00:08:19.800><c> so</c><00:08:19.919><c> you</c><00:08:20.000><c> can</c><00:08:20.160><c> create</c> 00:08:20.510 --> 00:08:20.520 align:start position:0% topics are working so you can create 00:08:20.520 --> 00:08:22.630 align:start position:0% topics are working so you can create more<00:08:20.800><c> content</c><00:08:21.320><c> like</c><00:08:21.600><c> it.</c><00:08:22.120><c> The</c><00:08:22.240><c> more</c><00:08:22.440><c> you</c><00:08:22.520><c> can</c> 00:08:22.630 --> 00:08:22.640 align:start position:0% more content like it. The more you can 00:08:22.640 --> 00:08:24.470 align:start position:0% more content like it. The more you can measure<00:08:22.880><c> your</c><00:08:23.000><c> success,</c><00:08:23.960><c> the</c><00:08:24.080><c> more</c><00:08:24.280><c> you</c><00:08:24.360><c> can</c> 00:08:24.470 --> 00:08:24.480 align:start position:0% measure your success, the more you can 00:08:24.480 --> 00:08:26.790 align:start position:0% measure your success, the more you can improve<00:08:24.800><c> it.</c><00:08:25.440><c> Chapter</c><00:08:25.760><c> four,</c><00:08:26.480><c> how</c><00:08:26.640><c> to</c> 00:08:26.790 --> 00:08:26.800 align:start position:0% improve it. Chapter four, how to 00:08:26.800 --> 00:08:29.190 align:start position:0% improve it. Chapter four, how to optimize<00:08:27.360><c> for</c><00:08:27.640><c> AI</c><00:08:28.040><c> overviews.</c> 00:08:29.190 --> 00:08:29.200 align:start position:0% optimize for AI overviews. 00:08:29.200 --> 00:08:31.470 align:start position:0% optimize for AI overviews. Now<00:08:29.440><c> that</c><00:08:29.640><c> we</c><00:08:29.760><c> know</c><00:08:30.080><c> what</c><00:08:30.360><c> AI</c><00:08:30.640><c> looks</c><00:08:31.000><c> for,</c> 00:08:31.470 --> 00:08:31.480 align:start position:0% Now that we know what AI looks for, 00:08:31.480 --> 00:08:34.670 align:start position:0% Now that we know what AI looks for, let's<00:08:31.800><c> optimize</c><00:08:32.479><c> for</c><00:08:32.800><c> AI</c><00:08:33.320><c> overviews.</c><00:08:34.440><c> This</c><00:08:34.599><c> is</c> 00:08:34.670 --> 00:08:34.680 align:start position:0% let's optimize for AI overviews. This is 00:08:34.680 --> 00:08:36.870 align:start position:0% let's optimize for AI overviews. This is the<00:08:34.760><c> section</c><00:08:35.159><c> that</c><00:08:35.320><c> is</c><00:08:35.400><c> the</c><00:08:35.520><c> most</c><00:08:36.080><c> vital.</c> 00:08:36.870 --> 00:08:36.880 align:start position:0% the section that is the most vital. 00:08:36.880 --> 00:08:39.310 align:start position:0% the section that is the most vital. Remember,<00:08:37.599><c> AI</c><00:08:37.960><c> overviews</c><00:08:38.560><c> are</c><00:08:38.719><c> Google's</c> 00:08:39.310 --> 00:08:39.320 align:start position:0% Remember, AI overviews are Google's 00:08:39.320 --> 00:08:41.430 align:start position:0% Remember, AI overviews are Google's AI-generated<00:08:40.719><c> summaries</c><00:08:40.880><c> that</c><00:08:41.000><c> appear</c><00:08:41.320><c> on</c> 00:08:41.430 --> 00:08:41.440 align:start position:0% AI-generated summaries that appear on 00:08:41.440 --> 00:08:43.909 align:start position:0% AI-generated summaries that appear on some<00:08:41.880><c> search</c><00:08:42.240><c> results</c><00:08:42.599><c> pages.</c><00:08:43.440><c> Here</c><00:08:43.680><c> is</c><00:08:43.800><c> an</c> 00:08:43.909 --> 00:08:43.919 align:start position:0% some search results pages. Here is an 00:08:43.919 --> 00:08:45.630 align:start position:0% some search results pages. Here is an optimization<00:08:44.520><c> checklist</c><00:08:44.960><c> to</c><00:08:45.040><c> have</c><00:08:45.200><c> the</c><00:08:45.280><c> best</c> 00:08:45.630 --> 00:08:45.640 align:start position:0% optimization checklist to have the best 00:08:45.640 --> 00:08:47.630 align:start position:0% optimization checklist to have the best chance<00:08:45.960><c> of</c><00:08:46.080><c> landing</c><00:08:46.400><c> in</c><00:08:46.520><c> that</c><00:08:46.760><c> AI</c><00:08:47.200><c> overview</c> 00:08:47.630 --> 00:08:47.640 align:start position:0% chance of landing in that AI overview 00:08:47.640 --> 00:08:50.310 align:start position:0% chance of landing in that AI overview box.<00:08:48.400><c> Number</c><00:08:48.680><c> one,</c><00:08:49.360><c> earn</c><00:08:49.600><c> the</c><00:08:49.720><c> foundation</c> 00:08:50.310 --> 00:08:50.320 align:start position:0% box. Number one, earn the foundation 00:08:50.320 --> 00:08:52.390 align:start position:0% box. Number one, earn the foundation first.<00:08:51.040><c> Make</c><00:08:51.280><c> sure</c><00:08:51.400><c> your</c><00:08:51.520><c> content</c><00:08:51.920><c> is</c><00:08:52.040><c> strong</c> 00:08:52.390 --> 00:08:52.400 align:start position:0% first. Make sure your content is strong 00:08:52.400 --> 00:08:54.350 align:start position:0% first. Make sure your content is strong enough<00:08:52.640><c> for</c><00:08:52.800><c> regular</c><00:08:53.200><c> search.</c><00:08:53.920><c> Before</c> 00:08:54.350 --> 00:08:54.360 align:start position:0% enough for regular search. Before 00:08:54.360 --> 00:08:56.390 align:start position:0% enough for regular search. Before worrying<00:08:54.640><c> about</c><00:08:54.960><c> AI,</c><00:08:55.560><c> you</c><00:08:55.720><c> already</c><00:08:56.080><c> need</c><00:08:56.240><c> to</c> 00:08:56.390 --> 00:08:56.400 align:start position:0% worrying about AI, you already need to 00:08:56.400 --> 00:08:58.829 align:start position:0% worrying about AI, you already need to rank<00:08:56.680><c> well</c><00:08:57.000><c> in</c><00:08:57.160><c> normal</c><00:08:57.560><c> searches.</c><00:08:58.560><c> AI</c> 00:08:58.829 --> 00:08:58.839 align:start position:0% rank well in normal searches. AI 00:08:58.839 --> 00:09:01.350 align:start position:0% rank well in normal searches. AI optimization<00:08:59.480><c> starts</c><00:08:59.839><c> with</c><00:09:00.040><c> regular</c><00:09:00.520><c> SEO.</c> 00:09:01.350 --> 00:09:01.360 align:start position:0% optimization starts with regular SEO. 00:09:01.360 --> 00:09:03.630 align:start position:0% optimization starts with regular SEO. Does<00:09:01.520><c> your</c><00:09:01.640><c> page</c><00:09:02.040><c> load</c><00:09:02.400><c> well?</c><00:09:02.920><c> Is</c><00:09:03.080><c> your</c><00:09:03.200><c> title</c> 00:09:03.630 --> 00:09:03.640 align:start position:0% Does your page load well? Is your title 00:09:03.640 --> 00:09:05.710 align:start position:0% Does your page load well? Is your title clear?<00:09:04.400><c> Does</c><00:09:04.520><c> the</c><00:09:04.640><c> page</c><00:09:04.960><c> match</c><00:09:05.280><c> the</c><00:09:05.400><c> search</c> 00:09:05.710 --> 00:09:05.720 align:start position:0% clear? Does the page match the search 00:09:05.720 --> 00:09:07.670 align:start position:0% clear? Does the page match the search intent?<00:09:06.440><c> You</c><00:09:06.600><c> want</c><00:09:06.720><c> to</c><00:09:06.839><c> rank</c><00:09:07.120><c> on</c><00:09:07.240><c> the</c><00:09:07.320><c> first</c> 00:09:07.670 --> 00:09:07.680 align:start position:0% intent? You want to rank on the first 00:09:07.680 --> 00:09:10.070 align:start position:0% intent? You want to rank on the first page<00:09:08.120><c> for</c><00:09:08.360><c> AI</c><00:09:08.640><c> overviews</c><00:09:09.080><c> to</c><00:09:09.200><c> find</c><00:09:09.520><c> you.</c><00:09:09.960><c> So,</c> 00:09:10.070 --> 00:09:10.080 align:start position:0% page for AI overviews to find you. So, 00:09:10.080 --> 00:09:11.510 align:start position:0% page for AI overviews to find you. So, if<00:09:10.120><c> you're</c><00:09:10.240><c> sitting</c><00:09:10.440><c> on</c><00:09:10.560><c> page</c><00:09:10.800><c> nine,</c><00:09:11.400><c> you're</c> 00:09:11.510 --> 00:09:11.520 align:start position:0% if you're sitting on page nine, you're 00:09:11.520 --> 00:09:13.870 align:start position:0% if you're sitting on page nine, you're not<00:09:11.720><c> in</c><00:09:11.800><c> the</c><00:09:11.880><c> running</c><00:09:12.160><c> yet.</c><00:09:12.960><c> Number</c><00:09:13.200><c> two,</c> 00:09:13.870 --> 00:09:13.880 align:start position:0% not in the running yet. Number two, 00:09:13.880 --> 00:09:16.390 align:start position:0% not in the running yet. Number two, build<00:09:14.160><c> your</c><00:09:14.280><c> brand</c><00:09:14.800><c> so</c><00:09:14.960><c> Google</c><00:09:15.320><c> trusts</c><00:09:15.760><c> you.</c> 00:09:16.390 --> 00:09:16.400 align:start position:0% build your brand so Google trusts you. 00:09:16.400 --> 00:09:18.670 align:start position:0% build your brand so Google trusts you. Make<00:09:16.640><c> your</c><00:09:16.760><c> business</c><00:09:17.240><c> easier</c><00:09:17.640><c> to</c><00:09:17.800><c> understand</c> 00:09:18.670 --> 00:09:18.680 align:start position:0% Make your business easier to understand 00:09:18.680 --> 00:09:21.070 align:start position:0% Make your business easier to understand and<00:09:18.880><c> trust.</c><00:09:19.800><c> Keep</c><00:09:20.040><c> your</c><00:09:20.160><c> social</c><00:09:20.520><c> profiles</c> 00:09:21.070 --> 00:09:21.080 align:start position:0% and trust. Keep your social profiles 00:09:21.080 --> 00:09:23.470 align:start position:0% and trust. Keep your social profiles consistent.<00:09:22.000><c> Make</c><00:09:22.200><c> sure</c><00:09:22.440><c> your</c><00:09:22.600><c> about</c><00:09:22.960><c> page</c><00:09:23.320><c> is</c> 00:09:23.470 --> 00:09:23.480 align:start position:0% consistent. Make sure your about page is 00:09:23.480 --> 00:09:25.870 align:start position:0% consistent. Make sure your about page is about<00:09:23.839><c> you.</c><00:09:24.520><c> Earn</c><00:09:24.800><c> mentions</c><00:09:25.360><c> from</c><00:09:25.520><c> relevant</c> 00:09:25.870 --> 00:09:25.880 align:start position:0% about you. Earn mentions from relevant 00:09:25.880 --> 00:09:28.310 align:start position:0% about you. Earn mentions from relevant websites<00:09:26.560><c> and</c><00:09:26.720><c> review</c><00:09:27.000><c> sites.</c><00:09:27.880><c> The</c><00:09:28.000><c> more</c> 00:09:28.310 --> 00:09:28.320 align:start position:0% websites and review sites. The more 00:09:28.320 --> 00:09:30.030 align:start position:0% websites and review sites. The more Google<00:09:28.640><c> sees</c><00:09:28.880><c> your</c><00:09:29.000><c> name</c><00:09:29.520><c> connected</c><00:09:29.880><c> to</c><00:09:29.960><c> a</c> 00:09:30.030 --> 00:09:30.040 align:start position:0% Google sees your name connected to a 00:09:30.040 --> 00:09:32.070 align:start position:0% Google sees your name connected to a topic,<00:09:30.839><c> the</c><00:09:30.960><c> more</c><00:09:31.200><c> it</c><00:09:31.280><c> trusts</c><00:09:31.640><c> you</c><00:09:31.839><c> as</c><00:09:32.000><c> a</c> 00:09:32.070 --> 00:09:32.080 align:start position:0% topic, the more it trusts you as a 00:09:32.080 --> 00:09:35.710 align:start position:0% topic, the more it trusts you as a source.<00:09:33.040><c> Number</c><00:09:33.280><c> three,</c><00:09:34.200><c> target</c><00:09:34.760><c> high-intent</c> 00:09:35.710 --> 00:09:35.720 align:start position:0% source. Number three, target high-intent 00:09:35.720 --> 00:09:37.990 align:start position:0% source. Number three, target high-intent questions.<00:09:36.720><c> The</c><00:09:36.880><c> best</c><00:09:37.320><c> AI</c><00:09:37.640><c> search</c> 00:09:37.990 --> 00:09:38.000 align:start position:0% questions. The best AI search 00:09:38.000 --> 00:09:40.030 align:start position:0% questions. The best AI search opportunities<00:09:38.640><c> usually</c><00:09:39.040><c> come</c><00:09:39.320><c> from</c><00:09:39.520><c> specific</c> 00:09:40.030 --> 00:09:40.040 align:start position:0% opportunities usually come from specific 00:09:40.040 --> 00:09:42.030 align:start position:0% opportunities usually come from specific questions.<00:09:41.000><c> Remember</c><00:09:41.360><c> the</c><00:09:41.480><c> running</c><00:09:41.800><c> shoe</c> 00:09:42.030 --> 00:09:42.040 align:start position:0% questions. Remember the running shoe 00:09:42.040 --> 00:09:44.150 align:start position:0% questions. Remember the running shoe search?<00:09:42.800><c> Most</c><00:09:43.080><c> people</c><00:09:43.360><c> aren't</c><00:09:43.560><c> just</c><00:09:43.760><c> Googling</c> 00:09:44.150 --> 00:09:44.160 align:start position:0% search? Most people aren't just Googling 00:09:44.160 --> 00:09:45.750 align:start position:0% search? Most people aren't just Googling running<00:09:44.480><c> shoes.</c><00:09:45.160><c> They</c><00:09:45.280><c> are</c><00:09:45.400><c> Googling</c> 00:09:45.750 --> 00:09:45.760 align:start position:0% running shoes. They are Googling 00:09:45.760 --> 00:09:47.670 align:start position:0% running shoes. They are Googling specific<00:09:46.320><c> questions</c><00:09:46.880><c> like,</c><00:09:47.360><c> "What</c><00:09:47.520><c> are</c><00:09:47.560><c> the</c> 00:09:47.670 --> 00:09:47.680 align:start position:0% specific questions like, "What are the 00:09:47.680 --> 00:09:49.910 align:start position:0% specific questions like, "What are the best<00:09:47.960><c> running</c><00:09:48.200><c> shoes</c><00:09:48.520><c> for</c><00:09:48.680><c> flat</c><00:09:49.000><c> feet?"</c><00:09:49.800><c> A</c> 00:09:49.910 --> 00:09:49.920 align:start position:0% best running shoes for flat feet?" A 00:09:49.920 --> 00:09:52.070 align:start position:0% best running shoes for flat feet?" A great<00:09:50.400><c> place</c><00:09:50.760><c> to</c><00:09:50.880><c> find</c><00:09:51.120><c> popular</c><00:09:51.520><c> searches</c><00:09:51.960><c> and</c> 00:09:52.070 --> 00:09:52.080 align:start position:0% great place to find popular searches and 00:09:52.080 --> 00:09:54.950 align:start position:0% great place to find popular searches and questions<00:09:52.840><c> is</c><00:09:53.000><c> Google's</c><00:09:53.440><c> people</c><00:09:54.080><c> also</c><00:09:54.560><c> search</c> 00:09:54.950 --> 00:09:54.960 align:start position:0% questions is Google's people also search 00:09:54.960 --> 00:09:57.150 align:start position:0% questions is Google's people also search for.<00:09:55.680><c> After</c><00:09:56.000><c> you</c><00:09:56.080><c> search</c><00:09:56.360><c> something,</c><00:09:56.720><c> scroll</c> 00:09:57.150 --> 00:09:57.160 align:start position:0% for. After you search something, scroll 00:09:57.160 --> 00:09:58.750 align:start position:0% for. After you search something, scroll all<00:09:57.560><c> the</c><00:09:57.680><c> way</c><00:09:57.800><c> down</c><00:09:58.160><c> to</c><00:09:58.240><c> the</c><00:09:58.320><c> bottom</c><00:09:58.640><c> of</c><00:09:58.720><c> the</c> 00:09:58.750 --> 00:09:58.760 align:start position:0% all the way down to the bottom of the 00:09:58.760 --> 00:10:00.630 align:start position:0% all the way down to the bottom of the page,<00:09:59.520><c> and</c><00:09:59.680><c> Google</c><00:09:59.960><c> will</c><00:10:00.080><c> show</c><00:10:00.280><c> you</c><00:10:00.440><c> what</c> 00:10:00.630 --> 00:10:00.640 align:start position:0% page, and Google will show you what 00:10:00.640 --> 00:10:02.630 align:start position:0% page, and Google will show you what other<00:10:00.880><c> customers</c><00:10:01.360><c> are</c><00:10:01.520><c> asking</c><00:10:01.880><c> for.</c><00:10:02.440><c> This</c><00:10:02.560><c> is</c> 00:10:02.630 --> 00:10:02.640 align:start position:0% other customers are asking for. This is 00:10:02.640 --> 00:10:04.590 align:start position:0% other customers are asking for. This is a<00:10:02.720><c> great</c><00:10:03.160><c> way</c><00:10:03.320><c> to</c><00:10:03.440><c> find</c><00:10:03.680><c> your</c><00:10:03.760><c> questions,</c><00:10:04.400><c> then</c> 00:10:04.590 --> 00:10:04.600 align:start position:0% a great way to find your questions, then 00:10:04.600 --> 00:10:07.190 align:start position:0% a great way to find your questions, then build<00:10:04.840><c> a</c><00:10:05.040><c> site</c><00:10:05.320><c> around</c><00:10:05.680><c> that.</c><00:10:06.280><c> Number</c><00:10:06.560><c> four,</c> 00:10:07.190 --> 00:10:07.200 align:start position:0% build a site around that. Number four, 00:10:07.200 --> 00:10:09.990 align:start position:0% build a site around that. Number four, answer<00:10:07.640><c> first,</c><00:10:08.240><c> explain</c><00:10:09.000><c> later.</c><00:10:09.680><c> This</c><00:10:09.880><c> is</c> 00:10:09.990 --> 00:10:10.000 align:start position:0% answer first, explain later. This is 00:10:10.000 --> 00:10:12.510 align:start position:0% answer first, explain later. This is probably<00:10:10.400><c> one</c><00:10:10.680><c> of</c><00:10:10.800><c> the</c><00:10:11.000><c> easiest</c><00:10:11.480><c> ones.</c><00:10:12.320><c> Think</c> 00:10:12.510 --> 00:10:12.520 align:start position:0% probably one of the easiest ones. Think 00:10:12.520 --> 00:10:14.830 align:start position:0% probably one of the easiest ones. Think of<00:10:12.600><c> your</c><00:10:12.720><c> site</c><00:10:13.240><c> as</c><00:10:13.360><c> a</c><00:10:13.440><c> movie</c><00:10:13.760><c> trailer.</c><00:10:14.600><c> Give</c> 00:10:14.830 --> 00:10:14.840 align:start position:0% of your site as a movie trailer. Give 00:10:14.840 --> 00:10:16.510 align:start position:0% of your site as a movie trailer. Give people<00:10:15.160><c> a</c><00:10:15.280><c> reason</c><00:10:15.640><c> to</c><00:10:15.720><c> keep</c><00:10:16.000><c> watching</c><00:10:16.360><c> in</c><00:10:16.440><c> the</c> 00:10:16.510 --> 00:10:16.520 align:start position:0% people a reason to keep watching in the 00:10:16.520 --> 00:10:18.710 align:start position:0% people a reason to keep watching in the beginning<00:10:17.160><c> so</c><00:10:17.280><c> they</c><00:10:17.400><c> stick</c><00:10:17.840><c> till</c><00:10:18.000><c> the</c><00:10:18.160><c> end.</c> 00:10:18.710 --> 00:10:18.720 align:start position:0% beginning so they stick till the end. 00:10:18.720 --> 00:10:20.350 align:start position:0% beginning so they stick till the end. Give<00:10:18.920><c> a</c><00:10:18.960><c> quick</c><00:10:19.240><c> summary</c><00:10:19.560><c> at</c><00:10:19.640><c> the</c><00:10:19.760><c> top</c><00:10:20.120><c> with</c><00:10:20.240><c> the</c> 00:10:20.350 --> 00:10:20.360 align:start position:0% Give a quick summary at the top with the 00:10:20.360 --> 00:10:22.390 align:start position:0% Give a quick summary at the top with the full<00:10:20.640><c> story</c><00:10:21.040><c> below.</c><00:10:21.680><c> If</c><00:10:21.840><c> you</c><00:10:21.920><c> start</c><00:10:22.200><c> with</c><00:10:22.320><c> the</c> 00:10:22.390 --> 00:10:22.400 align:start position:0% full story below. If you start with the 00:10:22.400 --> 00:10:23.910 align:start position:0% full story below. If you start with the full<00:10:22.600><c> story,</c><00:10:23.000><c> people</c><00:10:23.320><c> are</c><00:10:23.400><c> not</c><00:10:23.600><c> going</c><00:10:23.720><c> to</c><00:10:23.800><c> have</c> 00:10:23.910 --> 00:10:23.920 align:start position:0% full story, people are not going to have 00:10:23.920 --> 00:10:24.950 align:start position:0% full story, people are not going to have the<00:10:24.040><c> time</c><00:10:24.280><c> to</c><00:10:24.360><c> scroll</c><00:10:24.680><c> through</c><00:10:24.840><c> the</c> 00:10:24.950 --> 00:10:24.960 align:start position:0% the time to scroll through the 00:10:24.960 --> 00:10:27.390 align:start position:0% the time to scroll through the information<00:10:25.720><c> to</c><00:10:25.840><c> find</c><00:10:26.160><c> what</c><00:10:26.280><c> they</c><00:10:26.400><c> want.</c><00:10:27.120><c> Give</c> 00:10:27.390 --> 00:10:27.400 align:start position:0% information to find what they want. Give 00:10:27.400 --> 00:10:29.750 align:start position:0% information to find what they want. Give them<00:10:27.560><c> the</c><00:10:27.720><c> answer</c><00:10:28.240><c> up</c><00:10:28.600><c> front.</c><00:10:29.400><c> Here</c><00:10:29.600><c> is</c><00:10:29.720><c> a</c> 00:10:29.750 --> 00:10:29.760 align:start position:0% them the answer up front. Here is a 00:10:29.760 --> 00:10:32.470 align:start position:0% them the answer up front. Here is a clever<00:10:30.040><c> trick.</c><00:10:30.640><c> Study</c><00:10:31.160><c> the</c><00:10:31.360><c> AI</c><00:10:31.640><c> overview</c><00:10:32.280><c> and</c> 00:10:32.470 --> 00:10:32.480 align:start position:0% clever trick. Study the AI overview and 00:10:32.480 --> 00:10:34.390 align:start position:0% clever trick. Study the AI overview and see<00:10:32.720><c> what</c><00:10:32.840><c> it</c><00:10:32.920><c> has</c><00:10:33.120><c> to</c><00:10:33.200><c> say</c><00:10:33.400><c> about</c><00:10:33.600><c> your</c><00:10:33.720><c> topic.</c> 00:10:34.390 --> 00:10:34.400 align:start position:0% see what it has to say about your topic. 00:10:34.400 --> 00:10:35.870 align:start position:0% see what it has to say about your topic. Look<00:10:34.640><c> at</c><00:10:34.760><c> what</c><00:10:35.120><c> Google</c><00:10:35.320><c> is</c><00:10:35.480><c> already</c> 00:10:35.870 --> 00:10:35.880 align:start position:0% Look at what Google is already 00:10:35.880 --> 00:10:37.990 align:start position:0% Look at what Google is already surfacing.<00:10:36.800><c> Learn</c><00:10:37.080><c> the</c><00:10:37.240><c> answer</c><00:10:37.560><c> format</c> 00:10:37.990 --> 00:10:38.000 align:start position:0% surfacing. Learn the answer format 00:10:38.000 --> 00:10:40.030 align:start position:0% surfacing. Learn the answer format Google<00:10:38.280><c> thinks</c><00:10:38.520><c> is</c><00:10:38.640><c> useful,</c><00:10:39.320><c> then</c><00:10:39.560><c> use</c><00:10:39.800><c> that</c> 00:10:40.030 --> 00:10:40.040 align:start position:0% Google thinks is useful, then use that 00:10:40.040 --> 00:10:41.950 align:start position:0% Google thinks is useful, then use that to<00:10:40.160><c> inform</c><00:10:40.520><c> the</c><00:10:40.600><c> content</c><00:10:41.080><c> you're</c><00:10:41.240><c> creating</c> 00:10:41.950 --> 00:10:41.960 align:start position:0% to inform the content you're creating 00:10:41.960 --> 00:10:44.510 align:start position:0% to inform the content you're creating and<00:10:42.120><c> stand</c><00:10:42.360><c> apart</c><00:10:42.800><c> from</c><00:10:43.120><c> everyone</c><00:10:43.560><c> else.</c><00:10:44.240><c> Use</c> 00:10:44.510 --> 00:10:44.520 align:start position:0% and stand apart from everyone else. Use 00:10:44.520 --> 00:10:47.070 align:start position:0% and stand apart from everyone else. Use the<00:10:44.720><c> AI</c><00:10:45.040><c> overview</c><00:10:45.520><c> to</c><00:10:45.720><c> your</c><00:10:45.880><c> advantage.</c><00:10:46.800><c> All</c> 00:10:47.070 --> 00:10:47.080 align:start position:0% the AI overview to your advantage. All 00:10:47.080 --> 00:10:49.790 align:start position:0% the AI overview to your advantage. All the<00:10:47.280><c> answers</c><00:10:47.800><c> are</c><00:10:47.960><c> there.</c><00:10:48.760><c> Number</c><00:10:49.080><c> five,</c><00:10:49.680><c> a</c> 00:10:49.790 --> 00:10:49.800 align:start position:0% the answers are there. Number five, a 00:10:49.800 --> 00:10:52.350 align:start position:0% the answers are there. Number five, a good<00:10:50.080><c> structured</c><00:10:50.600><c> site</c><00:10:51.200><c> helps</c><00:10:51.600><c> everyone,</c> 00:10:52.350 --> 00:10:52.360 align:start position:0% good structured site helps everyone, 00:10:52.360 --> 00:10:54.310 align:start position:0% good structured site helps everyone, including<00:10:53.240><c> AI.</c> 00:10:54.310 --> 00:10:54.320 align:start position:0% including AI. 00:10:54.320 --> 00:10:56.350 align:start position:0% including AI. If<00:10:54.480><c> Google</c><00:10:54.800><c> is</c><00:10:54.960><c> already</c><00:10:55.400><c> pulling</c><00:10:55.760><c> a</c><00:10:55.800><c> paragraph</c> 00:10:56.350 --> 00:10:56.360 align:start position:0% If Google is already pulling a paragraph 00:10:56.360 --> 00:10:58.350 align:start position:0% If Google is already pulling a paragraph from<00:10:56.520><c> the</c><00:10:56.600><c> middle</c><00:10:56.960><c> of</c><00:10:57.040><c> your</c><00:10:57.160><c> page,</c><00:10:57.920><c> move</c><00:10:58.120><c> that</c> 00:10:58.350 --> 00:10:58.360 align:start position:0% from the middle of your page, move that 00:10:58.360 --> 00:11:00.150 align:start position:0% from the middle of your page, move that paragraph<00:10:58.839><c> higher</c><00:10:59.120><c> up</c><00:10:59.240><c> on</c><00:10:59.320><c> your</c><00:10:59.440><c> site.</c> 00:11:00.150 --> 00:11:00.160 align:start position:0% paragraph higher up on your site. 00:11:00.160 --> 00:11:02.350 align:start position:0% paragraph higher up on your site. Sometimes<00:11:00.800><c> the</c><00:11:00.920><c> best</c><00:11:01.280><c> move</c><00:11:01.640><c> is</c><00:11:01.800><c> not</c><00:11:02.040><c> writing</c> 00:11:02.350 --> 00:11:02.360 align:start position:0% Sometimes the best move is not writing 00:11:02.360 --> 00:11:04.710 align:start position:0% Sometimes the best move is not writing three<00:11:02.720><c> new</c><00:11:02.920><c> paragraphs</c><00:11:03.480><c> of</c><00:11:03.600><c> text,</c><00:11:04.400><c> but</c><00:11:04.520><c> just</c> 00:11:04.710 --> 00:11:04.720 align:start position:0% three new paragraphs of text, but just 00:11:04.720 --> 00:11:07.070 align:start position:0% three new paragraphs of text, but just moving<00:11:05.000><c> the</c><00:11:05.080><c> right</c><00:11:05.320><c> paragraph</c><00:11:06.000><c> to</c><00:11:06.120><c> the</c><00:11:06.240><c> top.</c> 00:11:07.070 --> 00:11:07.080 align:start position:0% moving the right paragraph to the top. 00:11:07.080 --> 00:11:09.470 align:start position:0% moving the right paragraph to the top. Use<00:11:07.360><c> strategic</c><00:11:07.920><c> headers,</c><00:11:08.640><c> bullet</c><00:11:08.960><c> points,</c> 00:11:09.470 --> 00:11:09.480 align:start position:0% Use strategic headers, bullet points, 00:11:09.480 --> 00:11:11.270 align:start position:0% Use strategic headers, bullet points, short<00:11:09.800><c> paragraphs</c><00:11:10.440><c> that</c><00:11:10.600><c> make</c><00:11:10.760><c> your</c><00:11:10.920><c> info</c> 00:11:11.270 --> 00:11:11.280 align:start position:0% short paragraphs that make your info 00:11:11.280 --> 00:11:13.750 align:start position:0% short paragraphs that make your info easy<00:11:11.520><c> to</c><00:11:11.640><c> find.</c><00:11:12.400><c> A</c><00:11:12.480><c> simple</c><00:11:12.692><c> [music]</c><00:11:12.800><c> rule,</c><00:11:13.600><c> if</c> 00:11:13.750 --> 00:11:13.760 align:start position:0% easy to find. A simple [music] rule, if 00:11:13.760 --> 00:11:15.150 align:start position:0% easy to find. A simple [music] rule, if a<00:11:13.800><c> customer</c><00:11:14.240><c> can</c><00:11:14.360><c> understand</c><00:11:14.720><c> your</c><00:11:14.839><c> page</c><00:11:15.080><c> in</c> 00:11:15.150 --> 00:11:15.160 align:start position:0% a customer can understand your page in 00:11:15.160 --> 00:11:17.430 align:start position:0% a customer can understand your page in 20<00:11:15.400><c> seconds,</c><00:11:16.360><c> Google</c><00:11:16.720><c> has</c><00:11:16.880><c> a</c><00:11:16.920><c> much</c><00:11:17.240><c> better</c> 00:11:17.430 --> 00:11:17.440 align:start position:0% 20 seconds, Google has a much better 00:11:17.440 --> 00:11:19.510 align:start position:0% 20 seconds, Google has a much better shot<00:11:17.760><c> at</c><00:11:17.880><c> understanding</c><00:11:18.400><c> it,</c><00:11:18.560><c> too.</c> 00:11:19.510 --> 00:11:19.520 align:start position:0% shot at understanding it, too. 00:11:19.520 --> 00:11:22.510 align:start position:0% shot at understanding it, too. Number<00:11:19.800><c> six,</c><00:11:20.560><c> add</c><00:11:21.000><c> schema</c><00:11:21.480><c> markup,</c><00:11:22.200><c> which</c><00:11:22.400><c> is</c> 00:11:22.510 --> 00:11:22.520 align:start position:0% Number six, add schema markup, which is 00:11:22.520 --> 00:11:24.110 align:start position:0% Number six, add schema markup, which is structured<00:11:23.040><c> data</c><00:11:23.400><c> that</c><00:11:23.600><c> helps</c><00:11:23.839><c> search</c> 00:11:24.110 --> 00:11:24.120 align:start position:0% structured data that helps search 00:11:24.120 --> 00:11:26.630 align:start position:0% structured data that helps search engines<00:11:24.560><c> understand</c><00:11:25.160><c> what</c><00:11:25.280><c> is</c><00:11:25.440><c> on</c><00:11:25.640><c> the</c><00:11:25.760><c> page.</c> 00:11:26.630 --> 00:11:26.640 align:start position:0% engines understand what is on the page. 00:11:26.640 --> 00:11:28.870 align:start position:0% engines understand what is on the page. For<00:11:26.839><c> e-commerce</c><00:11:27.320><c> brands,</c><00:11:27.920><c> product</c><00:11:28.280><c> schema</c><00:11:28.680><c> is</c> 00:11:28.870 --> 00:11:28.880 align:start position:0% For e-commerce brands, product schema is 00:11:28.880 --> 00:11:31.390 align:start position:0% For e-commerce brands, product schema is especially<00:11:29.680><c> important.</c><00:11:30.640><c> You</c><00:11:30.800><c> want</c><00:11:31.040><c> clean</c> 00:11:31.390 --> 00:11:31.400 align:start position:0% especially important. You want clean 00:11:31.400 --> 00:11:33.830 align:start position:0% especially important. You want clean information<00:11:32.000><c> around</c><00:11:32.320><c> product</c><00:11:32.680><c> name,</c><00:11:33.160><c> price,</c> 00:11:33.830 --> 00:11:33.840 align:start position:0% information around product name, price, 00:11:33.840 --> 00:11:36.630 align:start position:0% information around product name, price, availability,<00:11:34.720><c> reviews,</c><00:11:35.360><c> and</c><00:11:35.600><c> images.</c><00:11:36.440><c> Make</c> 00:11:36.630 --> 00:11:36.640 align:start position:0% availability, reviews, and images. Make 00:11:36.640 --> 00:11:38.990 align:start position:0% availability, reviews, and images. Make sure<00:11:36.760><c> your</c><00:11:36.920><c> pages</c><00:11:37.320><c> have</c><00:11:37.480><c> a</c><00:11:37.560><c> FAQ</c><00:11:38.080><c> section</c><00:11:38.840><c> and</c> 00:11:38.990 --> 00:11:39.000 align:start position:0% sure your pages have a FAQ section and 00:11:39.000 --> 00:11:40.910 align:start position:0% sure your pages have a FAQ section and show<00:11:39.200><c> how</c><00:11:39.360><c> your</c><00:11:39.480><c> product</c><00:11:39.840><c> is</c><00:11:39.960><c> used.</c><00:11:40.640><c> Think</c><00:11:40.840><c> of</c> 00:11:40.910 --> 00:11:40.920 align:start position:0% show how your product is used. Think of 00:11:40.920 --> 00:11:43.030 align:start position:0% show how your product is used. Think of it<00:11:41.040><c> like</c><00:11:41.240><c> labeling</c><00:11:41.680><c> your</c><00:11:41.800><c> shelves.</c><00:11:42.600><c> It</c><00:11:42.800><c> helps</c> 00:11:43.030 --> 00:11:43.040 align:start position:0% it like labeling your shelves. It helps 00:11:43.040 --> 00:11:44.950 align:start position:0% it like labeling your shelves. It helps your<00:11:43.160><c> customers</c><00:11:43.760><c> and</c><00:11:43.960><c> Google</c><00:11:44.360><c> understand</c> 00:11:44.950 --> 00:11:44.960 align:start position:0% your customers and Google understand 00:11:44.960 --> 00:11:46.830 align:start position:0% your customers and Google understand what<00:11:45.080><c> is</c><00:11:45.200><c> there.</c><00:11:46.000><c> When</c><00:11:46.120><c> selling</c><00:11:46.400><c> products,</c> 00:11:46.830 --> 00:11:46.840 align:start position:0% what is there. When selling products, 00:11:46.840 --> 00:11:49.830 align:start position:0% what is there. When selling products, the<00:11:46.960><c> same</c><00:11:47.400><c> ideas</c><00:11:47.920><c> apply.</c><00:11:48.800><c> AI</c><00:11:49.080><c> search</c><00:11:49.480><c> is</c><00:11:49.600><c> not</c> 00:11:49.830 --> 00:11:49.840 align:start position:0% the same ideas apply. AI search is not 00:11:49.840 --> 00:11:51.870 align:start position:0% the same ideas apply. AI search is not only<00:11:50.040><c> about</c><00:11:50.320><c> text.</c><00:11:51.080><c> Google</c><00:11:51.360><c> can</c><00:11:51.520><c> surface</c> 00:11:51.870 --> 00:11:51.880 align:start position:0% only about text. Google can surface 00:11:51.880 --> 00:11:54.430 align:start position:0% only about text. Google can surface images,<00:11:52.600><c> videos,</c><00:11:53.240><c> product</c><00:11:53.680><c> listings,</c><00:11:54.200><c> and</c> 00:11:54.430 --> 00:11:54.440 align:start position:0% images, videos, product listings, and 00:11:54.440 --> 00:11:56.510 align:start position:0% images, videos, product listings, and more.<00:11:55.200><c> Write</c><00:11:55.440><c> your</c><00:11:55.640><c> own</c><00:11:55.840><c> unique</c><00:11:56.160><c> product</c> 00:11:56.510 --> 00:11:56.520 align:start position:0% more. Write your own unique product 00:11:56.520 --> 00:11:58.830 align:start position:0% more. Write your own unique product descriptions<00:11:57.240><c> and</c><00:11:57.400><c> keep</c><00:11:57.680><c> it</c><00:11:57.840><c> clean.</c> 00:11:58.830 --> 00:11:58.840 align:start position:0% descriptions and keep it clean. 00:11:58.840 --> 00:12:00.590 align:start position:0% descriptions and keep it clean. For<00:11:58.920><c> Shopify</c><00:11:59.400><c> merchants,</c><00:11:59.920><c> your</c><00:12:00.080><c> customers</c> 00:12:00.590 --> 00:12:00.600 align:start position:0% For Shopify merchants, your customers 00:12:00.600 --> 00:12:03.030 align:start position:0% For Shopify merchants, your customers want<00:12:00.840><c> proof</c><00:12:01.360><c> of</c><00:12:01.600><c> the</c><00:12:01.720><c> product,</c><00:12:02.600><c> how</c><00:12:02.840><c> it's</c> 00:12:03.030 --> 00:12:03.040 align:start position:0% want proof of the product, how it's 00:12:03.040 --> 00:12:04.910 align:start position:0% want proof of the product, how it's used,<00:12:03.720><c> a</c><00:12:03.800><c> demo</c><00:12:04.200><c> what</c><00:12:04.320><c> it</c><00:12:04.440><c> looks</c><00:12:04.600><c> like</c><00:12:04.760><c> on</c><00:12:04.840><c> the</c> 00:12:04.910 --> 00:12:04.920 align:start position:0% used, a demo what it looks like on the 00:12:04.920 --> 00:12:07.190 align:start position:0% used, a demo what it looks like on the table,<00:12:05.480><c> in</c><00:12:05.640><c> someone's</c><00:12:06.000><c> hands.</c><00:12:06.880><c> The</c><00:12:06.960><c> more</c> 00:12:07.190 --> 00:12:07.200 align:start position:0% table, in someone's hands. The more 00:12:07.200 --> 00:12:09.190 align:start position:0% table, in someone's hands. The more useful<00:12:07.640><c> formats</c><00:12:08.080><c> you</c><00:12:08.160><c> create,</c><00:12:08.960><c> the</c><00:12:09.040><c> more</c> 00:12:09.190 --> 00:12:09.200 align:start position:0% useful formats you create, the more 00:12:09.200 --> 00:12:11.110 align:start position:0% useful formats you create, the more trust<00:12:09.880><c> you</c><00:12:10.040><c> build.</c> 00:12:11.110 --> 00:12:11.120 align:start position:0% trust you build. 00:12:11.120 --> 00:12:12.470 align:start position:0% trust you build. If<00:12:11.280><c> you</c><00:12:11.360><c> want</c><00:12:11.520><c> more</c><00:12:11.760><c> help</c><00:12:12.000><c> building</c><00:12:12.280><c> out</c><00:12:12.400><c> your</c> 00:12:12.470 --> 00:12:12.480 align:start position:0% If you want more help building out your 00:12:12.480 --> 00:12:14.390 align:start position:0% If you want more help building out your Shopify<00:12:12.960><c> store</c><00:12:13.400><c> and</c><00:12:13.560><c> creating</c><00:12:13.920><c> a</c><00:12:13.960><c> trusted</c> 00:12:14.390 --> 00:12:14.400 align:start position:0% Shopify store and creating a trusted 00:12:14.400 --> 00:12:16.230 align:start position:0% Shopify store and creating a trusted page,<00:12:15.080><c> check</c><00:12:15.360><c> out</c><00:12:15.480><c> the</c><00:12:15.600><c> other</c><00:12:15.880><c> Learn</c><00:12:16.120><c> with</c> 00:12:16.230 --> 00:12:16.240 align:start position:0% page, check out the other Learn with 00:12:16.240 --> 00:12:18.430 align:start position:0% page, check out the other Learn with Shopify<00:12:16.680><c> videos</c><00:12:17.120><c> on</c><00:12:17.320><c> SEO,</c><00:12:18.040><c> content</c> 00:12:18.430 --> 00:12:18.440 align:start position:0% Shopify videos on SEO, content 00:12:18.440 --> 00:12:19.990 align:start position:0% Shopify videos on SEO, content marketing,<00:12:19.040><c> and</c><00:12:19.200><c> growing</c><00:12:19.480><c> your</c><00:12:19.640><c> online</c> 00:12:19.990 --> 00:12:20.000 align:start position:0% marketing, and growing your online 00:12:20.000 --> 00:12:22.470 align:start position:0% marketing, and growing your online store.<00:12:20.600><c> Link</c><00:12:20.920><c> in</c><00:12:21.000><c> the</c><00:12:21.080><c> description</c><00:12:21.520><c> below.</c> 00:12:22.470 --> 00:12:22.480 align:start position:0% store. Link in the description below. 00:12:22.480 --> 00:12:24.910 align:start position:0% store. Link in the description below. Chapter<00:12:22.778><c> [music]</c><00:12:22.800><c> five,</c><00:12:23.400><c> your</c><00:12:23.720><c> action</c><00:12:24.120><c> plan.</c> 00:12:24.910 --> 00:12:24.920 align:start position:0% Chapter [music] five, your action plan. 00:12:24.920 --> 00:12:27.750 align:start position:0% Chapter [music] five, your action plan. Okay,<00:12:25.480><c> we've</c><00:12:25.800><c> covered</c><00:12:26.440><c> a</c><00:12:26.520><c> lot.</c><00:12:27.440><c> So,</c><00:12:27.560><c> let's</c> 00:12:27.750 --> 00:12:27.760 align:start position:0% Okay, we've covered a lot. So, let's 00:12:27.760 --> 00:12:29.990 align:start position:0% Okay, we've covered a lot. So, let's turn<00:12:28.080><c> this</c><00:12:28.240><c> into</c><00:12:28.720><c> an</c><00:12:28.880><c> action</c><00:12:29.200><c> plan.</c><00:12:29.680><c> And</c><00:12:29.920><c> you</c> 00:12:29.990 --> 00:12:30.000 align:start position:0% turn this into an action plan. And you 00:12:30.000 --> 00:12:33.230 align:start position:0% turn this into an action plan. And you know<00:12:30.360><c> we</c><00:12:30.640><c> love</c><00:12:31.000><c> an</c><00:12:31.120><c> action</c><00:12:31.480><c> plan.</c><00:12:32.440><c> Start</c><00:12:32.920><c> with</c> 00:12:33.230 --> 00:12:33.240 align:start position:0% know we love an action plan. Start with 00:12:33.240 --> 00:12:36.030 align:start position:0% know we love an action plan. Start with one<00:12:33.680><c> blog</c><00:12:34.040><c> post.</c><00:12:34.640><c> Not</c><00:12:34.839><c> your</c><00:12:34.960><c> whole</c><00:12:35.080><c> site,</c><00:12:35.760><c> just</c> 00:12:36.030 --> 00:12:36.040 align:start position:0% one blog post. Not your whole site, just 00:12:36.040 --> 00:12:36.910 align:start position:0% one blog post. Not your whole site, just one. 00:12:36.910 --> 00:12:36.920 align:start position:0% one. 00:12:36.920 --> 00:12:38.590 align:start position:0% one. Pick<00:12:37.080><c> a</c><00:12:37.120><c> post</c><00:12:37.480><c> that</c><00:12:37.680><c> actually</c><00:12:38.080><c> matters</c><00:12:38.520><c> to</c> 00:12:38.590 --> 00:12:38.600 align:start position:0% Pick a post that actually matters to 00:12:38.600 --> 00:12:40.150 align:start position:0% Pick a post that actually matters to your<00:12:38.720><c> business.</c><00:12:39.480><c> Maybe</c><00:12:39.720><c> it</c><00:12:39.839><c> brings</c><00:12:40.080><c> in</c> 00:12:40.150 --> 00:12:40.160 align:start position:0% your business. Maybe it brings in 00:12:40.160 --> 00:12:41.910 align:start position:0% your business. Maybe it brings in traffic,<00:12:40.920><c> answers</c><00:12:41.280><c> a</c><00:12:41.320><c> key</c><00:12:41.520><c> customer</c> 00:12:41.910 --> 00:12:41.920 align:start position:0% traffic, answers a key customer 00:12:41.920 --> 00:12:44.150 align:start position:0% traffic, answers a key customer question,<00:12:42.839><c> or</c><00:12:43.040><c> supports</c><00:12:43.600><c> a</c><00:12:43.680><c> product</c><00:12:44.080><c> you</c> 00:12:44.150 --> 00:12:44.160 align:start position:0% question, or supports a product you 00:12:44.160 --> 00:12:46.110 align:start position:0% question, or supports a product you sell.<00:12:45.000><c> Then</c><00:12:45.200><c> run</c><00:12:45.360><c> it</c><00:12:45.480><c> through</c><00:12:45.720><c> this</c> 00:12:46.110 --> 00:12:46.120 align:start position:0% sell. Then run it through this 00:12:46.120 --> 00:12:47.110 align:start position:0% sell. Then run it through this checklist.<00:12:46.358><c> [music]</c> 00:12:47.110 --> 00:12:47.120 align:start position:0% checklist. [music] 00:12:47.120 --> 00:12:49.430 align:start position:0% checklist. [music] First,<00:12:47.960><c> is</c><00:12:48.120><c> it</c><00:12:48.320><c> actually</c><00:12:48.800><c> adding</c><00:12:49.080><c> something</c> 00:12:49.430 --> 00:12:49.440 align:start position:0% First, is it actually adding something 00:12:49.440 --> 00:12:51.470 align:start position:0% First, is it actually adding something new?<00:12:50.120><c> Or</c><00:12:50.360><c> is</c><00:12:50.480><c> it</c><00:12:50.640><c> basically</c><00:12:51.120><c> the</c><00:12:51.200><c> same</c> 00:12:51.470 --> 00:12:51.480 align:start position:0% new? Or is it basically the same 00:12:51.480 --> 00:12:53.550 align:start position:0% new? Or is it basically the same information<00:12:52.040><c> that</c><00:12:52.240><c> already</c><00:12:52.560><c> exists</c><00:12:53.000><c> on</c><00:12:53.200><c> 10</c> 00:12:53.550 --> 00:12:53.560 align:start position:0% information that already exists on 10 00:12:53.560 --> 00:12:56.430 align:start position:0% information that already exists on 10 other<00:12:53.839><c> blogs?</c><00:12:54.880><c> Second,</c><00:12:55.680><c> does</c><00:12:55.920><c> it</c><00:12:56.040><c> show</c> 00:12:56.430 --> 00:12:56.440 align:start position:0% other blogs? Second, does it show 00:12:56.440 --> 00:12:57.990 align:start position:0% other blogs? Second, does it show E-E-A-T? 00:12:57.990 --> 00:12:58.000 align:start position:0% E-E-A-T? 00:12:58.000 --> 00:12:59.910 align:start position:0% E-E-A-T? Does<00:12:58.120><c> it</c><00:12:58.240><c> prove</c><00:12:58.600><c> that</c><00:12:58.720><c> a</c><00:12:58.800><c> real</c><00:12:59.080><c> person</c><00:12:59.680><c> with</c> 00:12:59.910 --> 00:12:59.920 align:start position:0% Does it prove that a real person with 00:12:59.920 --> 00:13:01.630 align:start position:0% Does it prove that a real person with real<00:13:00.120><c> experience</c><00:13:00.680><c> wrote</c><00:13:00.920><c> it?</c><00:13:01.360><c> Are</c><00:13:01.480><c> there</c> 00:13:01.630 --> 00:13:01.640 align:start position:0% real experience wrote it? Are there 00:13:01.640 --> 00:13:04.470 align:start position:0% real experience wrote it? Are there examples,<00:13:02.520><c> opinions,</c><00:13:03.320><c> photos,</c><00:13:04.080><c> product</c> 00:13:04.470 --> 00:13:04.480 align:start position:0% examples, opinions, photos, product 00:13:04.480 --> 00:13:06.870 align:start position:0% examples, opinions, photos, product knowledge,<00:13:04.960><c> customer</c><00:13:05.360><c> insight,</c><00:13:06.240><c> or</c><00:13:06.520><c> anything</c> 00:13:06.870 --> 00:13:06.880 align:start position:0% knowledge, customer insight, or anything 00:13:06.880 --> 00:13:09.990 align:start position:0% knowledge, customer insight, or anything that<00:13:07.040><c> shows</c><00:13:07.440><c> actual</c><00:13:07.960><c> expertise?</c><00:13:09.080><c> Third,</c><00:13:09.839><c> does</c> 00:13:09.990 --> 00:13:10.000 align:start position:0% that shows actual expertise? Third, does 00:13:10.000 --> 00:13:12.350 align:start position:0% that shows actual expertise? Third, does it<00:13:10.200><c> answer</c><00:13:10.640><c> the</c><00:13:10.800><c> question</c><00:13:11.320><c> quickly?</c><00:13:12.240><c> Can</c> 00:13:12.350 --> 00:13:12.360 align:start position:0% it answer the question quickly? Can 00:13:12.360 --> 00:13:13.750 align:start position:0% it answer the question quickly? Can someone<00:13:12.680><c> find</c><00:13:12.960><c> the</c><00:13:13.040><c> answer</c><00:13:13.320><c> at</c><00:13:13.400><c> the</c><00:13:13.480><c> top</c><00:13:13.680><c> of</c> 00:13:13.750 --> 00:13:13.760 align:start position:0% someone find the answer at the top of 00:13:13.760 --> 00:13:15.590 align:start position:0% someone find the answer at the top of the<00:13:13.800><c> blog,</c><00:13:14.440><c> or</c><00:13:14.640><c> do</c><00:13:14.760><c> they</c><00:13:14.839><c> have</c><00:13:14.960><c> to</c><00:13:15.080><c> scroll</c> 00:13:15.590 --> 00:13:15.600 align:start position:0% the blog, or do they have to scroll 00:13:15.600 --> 00:13:17.710 align:start position:0% the blog, or do they have to scroll forever?<00:13:16.440><c> I'm</c><00:13:16.600><c> looking</c><00:13:16.880><c> at</c><00:13:17.080><c> you,</c><00:13:17.400><c> cooking</c> 00:13:17.710 --> 00:13:17.720 align:start position:0% forever? I'm looking at you, cooking 00:13:17.720 --> 00:13:18.990 align:start position:0% forever? I'm looking at you, cooking blogs. 00:13:18.990 --> 00:13:19.000 align:start position:0% blogs. 00:13:19.000 --> 00:13:21.870 align:start position:0% blogs. Fourth,<00:13:19.680><c> check</c><00:13:20.200><c> your</c><00:13:20.320><c> performance.</c><00:13:21.440><c> Go</c><00:13:21.640><c> into</c> 00:13:21.870 --> 00:13:21.880 align:start position:0% Fourth, check your performance. Go into 00:13:21.880 --> 00:13:23.510 align:start position:0% Fourth, check your performance. Go into Google<00:13:22.160><c> Search</c><00:13:22.440><c> Console,</c><00:13:23.200><c> look</c><00:13:23.400><c> at</c> 00:13:23.510 --> 00:13:23.520 align:start position:0% Google Search Console, look at 00:13:23.520 --> 00:13:26.350 align:start position:0% Google Search Console, look at impressions,<00:13:24.560><c> clicks,</c><00:13:25.120><c> and</c><00:13:25.240><c> visibility,</c><00:13:26.200><c> and</c> 00:13:26.350 --> 00:13:26.360 align:start position:0% impressions, clicks, and visibility, and 00:13:26.360 --> 00:13:29.350 align:start position:0% impressions, clicks, and visibility, and track<00:13:26.720><c> what</c><00:13:26.839><c> changes</c><00:13:27.480><c> over</c><00:13:27.840><c> time.</c><00:13:28.800><c> The</c><00:13:28.920><c> key</c><00:13:29.240><c> is</c> 00:13:29.350 --> 00:13:29.360 align:start position:0% track what changes over time. The key is 00:13:29.360 --> 00:13:32.430 align:start position:0% track what changes over time. The key is to<00:13:29.480><c> start</c><00:13:29.760><c> small,</c><00:13:30.520><c> one</c><00:13:30.840><c> page</c><00:13:31.320><c> at</c><00:13:31.440><c> a</c><00:13:31.520><c> time.</c><00:13:32.360><c> You</c> 00:13:32.430 --> 00:13:32.440 align:start position:0% to start small, one page at a time. You 00:13:32.440 --> 00:13:34.110 align:start position:0% to start small, one page at a time. You do<00:13:32.520><c> not</c><00:13:32.680><c> need</c><00:13:32.840><c> to</c><00:13:32.880><c> fix</c><00:13:33.160><c> your</c><00:13:33.240><c> entire</c><00:13:33.640><c> website</c> 00:13:34.110 --> 00:13:34.120 align:start position:0% do not need to fix your entire website 00:13:34.120 --> 00:13:36.590 align:start position:0% do not need to fix your entire website overnight.<00:13:35.120><c> Pick</c><00:13:35.360><c> one</c><00:13:35.600><c> important</c><00:13:35.960><c> blog,</c> 00:13:36.590 --> 00:13:36.600 align:start position:0% overnight. Pick one important blog, 00:13:36.600 --> 00:13:38.990 align:start position:0% overnight. Pick one important blog, improve<00:13:37.040><c> it,</c><00:13:37.600><c> track</c><00:13:37.960><c> it,</c><00:13:38.480><c> and</c><00:13:38.640><c> see</c><00:13:38.840><c> what</c> 00:13:38.990 --> 00:13:39.000 align:start position:0% improve it, track it, and see what 00:13:39.000 --> 00:13:41.390 align:start position:0% improve it, track it, and see what happens.<00:13:39.960><c> Let</c><00:13:40.080><c> me</c><00:13:40.120><c> know</c><00:13:40.240><c> how</c><00:13:40.360><c> it</c><00:13:40.440><c> works.</c><00:13:41.320><c> If</c> 00:13:41.390 --> 00:13:41.400 align:start position:0% happens. Let me know how it works. If 00:13:41.400 --> 00:13:42.950 align:start position:0% happens. Let me know how it works. If you<00:13:41.480><c> found</c><00:13:41.680><c> this</c><00:13:41.800><c> helpful,</c><00:13:42.440><c> we</c><00:13:42.560><c> have</c><00:13:42.680><c> more</c> 00:13:42.950 --> 00:13:42.960 align:start position:0% you found this helpful, we have more 00:13:42.960 --> 00:13:44.830 align:start position:0% you found this helpful, we have more guides<00:13:43.320><c> on</c><00:13:43.440><c> growing</c><00:13:43.720><c> your</c><00:13:43.800><c> traffic</c><00:13:44.520><c> and</c><00:13:44.720><c> your</c> 00:13:44.830 --> 00:13:44.840 align:start position:0% guides on growing your traffic and your 00:13:44.840 --> 00:13:46.230 align:start position:0% guides on growing your traffic and your store,<00:13:45.480><c> so</c><00:13:45.600><c> take</c><00:13:45.800><c> a</c><00:13:45.840><c> look</c><00:13:45.960><c> around</c><00:13:46.160><c> the</c> 00:13:46.230 --> 00:13:46.240 align:start position:0% store, so take a look around the 00:13:46.240 --> 00:13:48.550 align:start position:0% store, so take a look around the channel.<00:13:47.000><c> I'm</c><00:13:47.200><c> Josh</c><00:13:47.480><c> Sale,</c><00:13:48.160><c> I'll</c><00:13:48.280><c> see</c><00:13:48.440><c> you</c><00:13:48.520><c> in</c> 00:13:48.550 --> 00:13:48.560 align:start position:0% channel. I'm Josh Sale, I'll see you in 00:13:48.560 --> 00:13:51.080 align:start position:0% channel. I'm Josh Sale, I'll see you in the<00:13:48.640><c> next</c><00:13:48.840><c> one.</c>