셀하 - 연매출 100억을 만든 노하우
내용
[subtitle-meta] lang=en auto=True
teach you everything, from how to create product names and how to market them to how to launch a brand. You can
become a brand representative. You
can create that kind of brand yourself.
Instead of the usual methods for finding items,
I’d like to explain a completely different way of finding core items.
Who is the person I am best at in the world? That’s right, that’s right. Now, let’s think of that person as a consumer.
Who is the person best at being that consumer? It’s me.
So, you can
think of it as simply satisfying yourself. It would be good to try
finding a product that is currently satisfying you. I’m going to keep
talking about that, and
core items
are in your shopping list.
Do some shopping. You order a lot of things on Naver and Coupang.
Then, you just
need to find one among them. Everyone has probably had this experience at least
once. You’ve
bought something new and then fixed it to use it.
There are some people who are a bit of a
fanatic, or those who are obsessed with
fishing. In my case, I
’m a bit of a shoe fanatic. I’m very
sensitive about things like shoe cases.
Anyway, there are times when I buy something new and then
slightly fix it to use it.
The second is when you clicked "See More" wondering, "Why isn't this here?" Usually, you buy
one or two items from the top, right?
But you have probably had the experience of going past the first page instead. It causes
inconvenience.
Ah, this is the most dangerous situation. That should
n't happen. To give you an idea of how extreme it was for me, when I was working on baby products—
my child is a high school student. I buy everything for
my
child, including feminine hygiene products.
My family members have
no authority to shop. I buy all the snacks from
our company,
all office supplies, snacks—whatever I say, I
buy. Even at home, I
buy everything that is ordered. I buy everything, down to a single wet wipe or tissue. Because for me,
that itself is my study and my work. While
shopping like that, I
constantly search for new items. Starting now, you must take back the
shopping authority your wife currently holds. You need to take it away and try
shopping yourself. Only then will you
understand the consumer's mindset. Anyway, everyone
has experienced this at least once. Most people have the experience of thinking, "Why is
n't this here?",
clicking "See More," and scrolling through pages 1, 2, and
3. You've never
bought something because it was labeled as the number one product only to find it disappointing. You've bought something because it was ranked number
one or two, only to find it did
n't meet your expectations. So,
everyone usually goes through this experience at least once. You need to
list all your recent purchases.
And from those, you choose one to
develop a brand. You can practice, and if it really works out
well, you can turn it into a brand.
Most recently, I
had three products. Since I buy everything for my kids, including ice cream,
I bought a branded product first.
How did I buy it? I searched for the lowest price. I
searched on Naver and Coupang, and
bought the cheapest one among them. Second, I
bought toilet paper because I needed it. I bought this myself; I
needed it, so I looked around everywhere before buying it. Third, I bought a
SIM card. Since I'm going on a business trip to China soon, I just looked at the top 1 or 2 products, looked at number 1, looked at number 2, and bought from number 2. You know, it just looked decent. Among these, what I want to say is about the second one: you can create a brand even with toilet paper. What toilet paper
brands are there these days? You can become a brand representative with those
kinds of brands. I can create a
brand like that. Why do people think we can't make a brand with toilet paper? You can make a brand.
Start with a toilet paper brand or a hand towel brand. What did I say earlier? We talked about the product lineup when
creating a brand, right? You start
with a hand towel brand, and once
that is successful, you
can move on to making wet wipes, toilet paper rolls, tissue boxes, and continue as a toilet paper brand. Right? That is the
key point.
If you make one item a success, you
can expand your lineup as much as you want. Let me tell you how I built a brand with toilet paper.
First, looking at my situation, the reason I went out of my way to search for and
buy multiple hand towels is that I had a
problem, so I looked on Coupang, but they weren't there. So I
went to Naver. There were these
four options, but
none of them were what I wanted. I looked at the brands there, like
Kleenex, the famous Thank You, and
Mippu. None of them were what I was looking for. But as soon as I
saw it, I knew it was the one, so I
bought it right away. It was the sixth one. You probably don't know what it is, right? It looks exactly the
same, doesn't it? It does have a brand name.
Anyway, as soon as I saw it, I
bought it immediately. Then I scrolled down a bit to look at the product detail page. If you set up
our selling
service, you can display things like this later. Then it shows how many units are sold in 7 days. Selling about 30 to 40 units a day—at that rate, the sales are surprisingly not bad. What was inconvenient about buying toilet paper was that we had toilet paper in stock at our office, and there were
three things that were inconvenient.
First, you know how hand towels are arranged like this and wrapped in plastic? Continuously You
have to pull it out sideways like this. But when you
pull it sideways, several sheets
come out. Still, as they come out, some fall out and scatter. Taking them
out was
really inconvenient. I could just put them
in a case, but since we
use two or three a day, the quantity is too
large. Putting them in the case was too much of a
hassle. If you leave it next to the sink, it
gets wet. Of course, the amount would be small since it's toilet paper. I
bought a third holder.
I bought one because there was a partition wall, but the
hole came off. So, we had no
choice but to just pile the toilet paper up there, which did
n't look good, so I
thought about what to do for a long time. Then I
thought it would be great if there was a product that solved this, and that's how I found it earlier. If you look now, it looks like this. Do you
understand?
All six sides are wrapped in plastic, and there are dotted lines horizontally. You just tear along the dotted lines and pull it
out like this. Then it's fine even if
water splashes on it, and you
can store it as is. It really
solved what I wanted.
Also, the fact that I could keep pulling out sheets without it getting wet even if I left it next to water, and that I
could use it without a case, was really great.
So I wondered if this was just my problem, or
what others thought, so I
looked through the reviews. The reviews were average.
There are about 20 reviews on Naver, and I
read through all 20 of them. One said they were very happy to see that the items were individually
bundled and the production date was
displayed. It’s exactly the same as my experience; they were bundled
low, and
although the box got wet because it rained, the contents remained dry since they were wrapped in plastic.
Another said it isn't convenient to have to tear it open from the middle. Usually, you have to tear it like this, but this one tears like this,
so taking them out is a bit inconvenient. Aside from that, it was great.
Next, they said they
really liked that it was individually packaged. This person
repurchased it because they liked being able to use it right away without a case, and they liked that the
inside was visible so they could see the remaining amount, making it
easy to replace.
Looking at the reviews, it seems most people bought this in shops or offices. It looks like they just place these on the counter in restaurants and pull them out as needed. So I thought, "Ah, so that's why restaurants like this." I analyzed the 20 reviews, and about
five people said they liked the individual packaging like this.
There were some who said the quality was poor, but conversely, there were also
people who said the quality was good. I did
n't look at the price separately; I just
bought it because it seemed decent. It's the same product, so
why is the quality different? I thought about why some people say it’s good while others
think it’s bad, and I realized their
situations are
a bit different. It seems some
people wanted something softer, while others
wanted something rigid.
If I were doing branding,
thinking about how to create a core item, the
first thing I considered was that it needs to tear horizontally, not vertically. Since it tears like this, the
tissues don't
all get torn when you pull them out. If you
pull it out like this, you can take it out easily. I think that alone would be
sufficient. I would
probably make two types of materials: a
standard version and a premium version. The standard version
seems to use recycled paper, so it is super
convenient. I would make the low-cost product the current lineup, and then
create a premium version as well.
So, even in high-end restaurants—though "high-end" doesn't really mean
anything huge—it should be comfortable enough to be used freely in places just a little
above a soup restaurant, with slightly better interiors. You
can take a roll of toilet paper with you when you go to the restroom. You know how it feels a bit... awkward?
I think we just need to get rid of that feeling. If we just put our brand logo on this plastic bag,
seal it slightly like a tissue box, and make it
look like it isn't toilet paper, I
think it would look good if placed in a restaurant.
So... We just need to slightly change the design,
make it a bit more premium, and
sell it for a higher price. And the most important thing is that we need to
use this product for branding. As we
saw earlier, the product name was actually
named poorly—it was a generic term. We need to
change that slightly and clearly
showcase our characteristics in the listing images.
Next, I noticed that
restaurants buy in bulk,
so we could
change our sales methods, such as offering repurchase coupons. For instance, if you
buy 10, get an extra box, or
give other items needed by restaurants as gifts, or provide cases,
etc. If we
simply add convenience to the purchase in various ways, I think
we can definitely create our own toilet paper brand. So,
today we covered
how to build a brand, why we need to do it, and
what
items we need to find to achieve that. I plan to talk about
how to manufacture it next time once we find those items. To prepare
for that, I have a little homework assignment. You need to
pull out your shopping list. I’m
deliberately breaking this video down so you can look at what you’ve bought so far, and I hope you, the viewers
watching, will try to follow along. Do the
same: look at
what you bought over the past week. If you don't shop much, look at what you bought over the past
month.
Pull out a list of about 20 or
30 items. It will work, right? Take everything
out and exclude things like "I bought this because it was cheap," "
I just bought this because I knew about it," "I
bought it because there were only one or two," and instead
click "See More Shopping" and write down what you found on
at least one page. I suggest you
practice building a brand by doing that. You can
decide later whether or not to actually pursue this item. So,
during this video, this lecture, or this consulting session, I would like you to try building a
virtual brand from start to finish using your shopping list. I will
teach you everything from how to create product names and expand your lineup to how to market and launch.
So, if you take this opportunity to quickly
define your limits and prepare your items, I
think we can work together starting next time. Then, we will wrap up today's lecture
here. Did you have a
question? You don't understand, do you? [
Music]
Call your wife, friends, or acquaintances, install
Naver, open Coupang, and
ask them, "Why did you buy this? Why did you buy this? Why did you buy this?" If they can't find items from you, you
have to expand to your acquaintances.
Once you expand, you
have to ask your acquaintances three times. If you just ask them, they will
inevitably say, "Just..." If you say you bought it because you liked it,
or because it was on sale, or for some other reason, then I ask you why you bought it. If you say you bought it because of that, then I ask you why you bought it again. I ask about
three
times. When marketing is done is when you ask "Why did you buy it? Why
did you buy it? Why did you buy it?" and
then ask "How did you buy it?" and that is when
marketing comes out.
[Music]
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WEBVTT Kind: captions Language: en 00:00:02.389 --> 00:00:02.399 align:start position:0% 00:00:02.399 --> 00:00:04.309 align:start position:0% teach <00:00:02.476><c>you </c><00:00:02.553><c>everything, </c><00:00:02.630><c>from </c><00:00:02.707><c>how </c><00:00:02.784><c>to </c><00:00:02.861><c>create </c><00:00:02.938><c>product </c><00:00:03.015><c>names </c><00:00:03.092><c>and </c><00:00:03.169><c>how </c><00:00:03.246><c>to </c><00:00:03.323><c>market </c><00:00:03.400><c>them </c><00:00:03.477><c>to </c><00:00:03.554><c>how </c><00:00:03.631><c>to </c><00:00:03.708><c>launch </c><00:00:03.785><c>a </c><00:00:03.862><c>brand. </c><00:00:03.939><c>You </c><00:00:04.016><c>can</c> 00:00:04.309 --> 00:00:04.319 align:start position:0% teach you everything, from how to create product names and how to market them to how to launch a brand. You can 00:00:04.319 --> 00:00:05.090 align:start position:0% teach you everything, from how to create product names and how to market them to how to launch a brand. You can 00:00:05.090 --> 00:00:05.100 align:start position:0% 00:00:05.100 --> 00:00:06.410 align:start position:0% become <00:00:05.264><c>a </c><00:00:05.428><c>brand </c><00:00:05.592><c>representative. </c><00:00:05.756><c>You</c> 00:00:06.410 --> 00:00:06.420 align:start position:0% become a brand representative. You 00:00:06.420 --> 00:00:08.150 align:start position:0% become a brand representative. You can <00:00:06.540><c>create </c><00:00:06.660><c>that </c><00:00:06.780><c>kind </c><00:00:06.900><c>of </c><00:00:07.020><c>brand </c><00:00:07.140><c>yourself.</c> 00:00:08.150 --> 00:00:08.160 align:start position:0% can create that kind of brand yourself. 00:00:08.160 --> 00:00:10.250 align:start position:0% can create that kind of brand yourself. Instead <00:00:08.425><c>of </c><00:00:08.690><c>the </c><00:00:08.955><c>usual </c><00:00:09.220><c>methods </c><00:00:09.485><c>for </c><00:00:09.750><c>finding </c><00:00:10.015><c>items,</c> 00:00:10.250 --> 00:00:10.260 align:start position:0% Instead of the usual methods for finding items, 00:00:10.260 --> 00:00:12.530 align:start position:0% Instead of the usual methods for finding items, I’d <00:00:10.429><c>like </c><00:00:10.598><c>to </c><00:00:10.767><c>explain </c><00:00:10.936><c>a </c><00:00:11.105><c>completely </c><00:00:11.274><c>different </c><00:00:11.443><c>way </c><00:00:11.612><c>of </c><00:00:11.781><c>finding </c><00:00:11.950><c>core </c><00:00:12.119><c>items.</c> 00:00:12.530 --> 00:00:14.150 align:start position:0% I’d like to explain a completely different way of finding core items. 00:00:14.150 --> 00:00:16.369 align:start position:0% 00:00:16.369 --> 00:00:16.379 align:start position:0% 00:00:16.379 --> 00:00:17.990 align:start position:0% Who <00:00:16.394><c>is </c><00:00:16.409><c>the </c><00:00:16.424><c>person </c><00:00:16.439><c>I </c><00:00:16.454><c>am </c><00:00:16.469><c>best </c><00:00:16.484><c>at </c><00:00:16.499><c>in </c><00:00:16.514><c>the </c><00:00:16.529><c>world? </c><00:00:16.544><c>That’s </c><00:00:16.559><c>right, </c><00:00:16.574><c>that’s </c><00:00:16.589><c>right. </c><00:00:16.604><c>Now, </c><00:00:16.619><c>let’s </c><00:00:16.634><c>think </c><00:00:16.649><c>of </c><00:00:16.664><c>that </c><00:00:16.679><c>person </c><00:00:16.694><c>as </c><00:00:16.709><c>a </c><00:00:16.724><c>consumer.</c> 00:00:17.990 --> 00:00:18.000 align:start position:0% Who is the person I am best at in the world? That’s right, that’s right. Now, let’s think of that person as a consumer. 00:00:18.000 --> 00:00:18.769 align:start position:0% Who is the person I am best at in the world? That’s right, that’s right. Now, let’s think of that person as a consumer. 00:00:18.769 --> 00:00:20.570 align:start position:0% 00:00:20.570 --> 00:00:22.370 align:start position:0% 00:00:22.370 --> 00:00:22.380 align:start position:0% 00:00:22.380 --> 00:00:24.890 align:start position:0% Who <00:00:22.476><c>is </c><00:00:22.572><c>the </c><00:00:22.668><c>person </c><00:00:22.764><c>best </c><00:00:22.860><c>at </c><00:00:22.956><c>being </c><00:00:23.052><c>that </c><00:00:23.148><c>consumer? </c><00:00:23.244><c>It’s </c><00:00:23.340><c>me.</c> 00:00:24.890 --> 00:00:24.900 align:start position:0% Who is the person best at being that consumer? It’s me. 00:00:24.900 --> 00:00:26.689 align:start position:0% Who is the person best at being that consumer? It’s me. So, <00:00:25.620><c>you </c><00:00:26.340><c>can</c> 00:00:26.689 --> 00:00:26.699 align:start position:0% So, you can 00:00:26.699 --> 00:00:28.429 align:start position:0% So, you can think <00:00:26.779><c>of </c><00:00:26.859><c>it </c><00:00:26.939><c>as </c><00:00:27.019><c>simply </c><00:00:27.099><c>satisfying </c><00:00:27.179><c>yourself. </c><00:00:27.259><c>It </c><00:00:27.339><c>would </c><00:00:27.419><c>be </c><00:00:27.499><c>good </c><00:00:27.579><c>to </c><00:00:27.659><c>try</c> 00:00:28.429 --> 00:00:28.439 align:start position:0% think of it as simply satisfying yourself. It would be good to try 00:00:28.439 --> 00:00:30.410 align:start position:0% think of it as simply satisfying yourself. It would be good to try finding <00:00:28.591><c>a </c><00:00:28.743><c>product </c><00:00:28.895><c>that </c><00:00:29.047><c>is </c><00:00:29.199><c>currently </c><00:00:29.351><c>satisfying </c><00:00:29.503><c>you. </c><00:00:29.655><c>I’m </c><00:00:29.807><c>going </c><00:00:29.959><c>to </c><00:00:30.111><c>keep</c> 00:00:30.410 --> 00:00:30.420 align:start position:0% finding a product that is currently satisfying you. I’m going to keep 00:00:30.420 --> 00:00:31.970 align:start position:0% finding a product that is currently satisfying you. I’m going to keep talking <00:00:30.880><c>about </c><00:00:31.340><c>that, </c><00:00:31.800><c>and</c> 00:00:31.970 --> 00:00:31.980 align:start position:0% talking about that, and 00:00:31.980 --> 00:00:33.650 align:start position:0% talking about that, and core <00:00:33.300><c>items</c> 00:00:33.650 --> 00:00:33.660 align:start position:0% core items 00:00:33.660 --> 00:00:35.630 align:start position:0% core items are <00:00:34.094><c>in </c><00:00:34.528><c>your </c><00:00:34.962><c>shopping </c><00:00:35.396><c>list.</c> 00:00:35.630 --> 00:00:35.640 align:start position:0% are in your shopping list. 00:00:35.640 --> 00:00:38.030 align:start position:0% are in your shopping list. Do <00:00:35.825><c>some </c><00:00:36.010><c>shopping. </c><00:00:36.195><c>You </c><00:00:36.380><c>order </c><00:00:36.565><c>a </c><00:00:36.750><c>lot </c><00:00:36.935><c>of </c><00:00:37.120><c>things </c><00:00:37.305><c>on </c><00:00:37.490><c>Naver </c><00:00:37.675><c>and </c><00:00:37.860><c>Coupang.</c> 00:00:38.030 --> 00:00:38.040 align:start position:0% Do some shopping. You order a lot of things on Naver and Coupang. 00:00:38.040 --> 00:00:39.770 align:start position:0% Do some shopping. You order a lot of things on Naver and Coupang. Then, <00:00:38.820><c>you </c><00:00:39.600><c>just</c> 00:00:39.770 --> 00:00:39.780 align:start position:0% Then, you just 00:00:39.780 --> 00:00:41.750 align:start position:0% Then, you just need <00:00:39.918><c>to </c><00:00:40.056><c>find </c><00:00:40.194><c>one </c><00:00:40.332><c>among </c><00:00:40.470><c>them. </c><00:00:40.608><c>Everyone </c><00:00:40.746><c>has </c><00:00:40.884><c>probably </c><00:00:41.022><c>had </c><00:00:41.160><c>this </c><00:00:41.298><c>experience </c><00:00:41.436><c>at </c><00:00:41.574><c>least</c> 00:00:41.750 --> 00:00:41.760 align:start position:0% need to find one among them. Everyone has probably had this experience at least 00:00:41.760 --> 00:00:43.490 align:start position:0% need to find one among them. Everyone has probably had this experience at least once. <00:00:43.140><c>You’ve</c> 00:00:43.490 --> 00:00:43.500 align:start position:0% once. You’ve 00:00:43.500 --> 00:00:45.049 align:start position:0% once. You’ve bought <00:00:43.653><c>something </c><00:00:43.806><c>new </c><00:00:43.959><c>and </c><00:00:44.112><c>then </c><00:00:44.265><c>fixed </c><00:00:44.418><c>it </c><00:00:44.571><c>to </c><00:00:44.724><c>use </c><00:00:44.877><c>it.</c> 00:00:45.049 --> 00:00:45.059 align:start position:0% bought something new and then fixed it to use it. 00:00:45.059 --> 00:00:46.490 align:start position:0% bought something new and then fixed it to use it. There <00:00:45.192><c>are </c><00:00:45.325><c>some </c><00:00:45.458><c>people </c><00:00:45.591><c>who </c><00:00:45.724><c>are </c><00:00:45.857><c>a </c><00:00:45.990><c>bit </c><00:00:46.123><c>of </c><00:00:46.256><c>a</c> 00:00:46.490 --> 00:00:46.500 align:start position:0% There are some people who are a bit of a 00:00:46.500 --> 00:00:47.750 align:start position:0% There are some people who are a bit of a fanatic, <00:00:46.600><c>or </c><00:00:46.700><c>those </c><00:00:46.800><c>who </c><00:00:46.900><c>are </c><00:00:47.000><c>obsessed </c><00:00:47.100><c>with</c> 00:00:47.750 --> 00:00:47.760 align:start position:0% fanatic, or those who are obsessed with 00:00:47.760 --> 00:00:49.729 align:start position:0% fanatic, or those who are obsessed with fishing. <00:00:48.164><c>In </c><00:00:48.568><c>my </c><00:00:48.972><c>case, </c><00:00:49.376><c>I</c> 00:00:49.729 --> 00:00:49.739 align:start position:0% fishing. In my case, I 00:00:49.739 --> 00:00:50.450 align:start position:0% fishing. In my case, I 00:00:50.450 --> 00:00:50.460 align:start position:0% 00:00:50.460 --> 00:00:52.190 align:start position:0% ’m <00:00:50.639><c>a </c><00:00:50.818><c>bit </c><00:00:50.997><c>of </c><00:00:51.176><c>a </c><00:00:51.355><c>shoe </c><00:00:51.534><c>fanatic. </c><00:00:51.713><c>I’m </c><00:00:51.892><c>very</c> 00:00:52.190 --> 00:00:52.200 align:start position:0% ’m a bit of a shoe fanatic. I’m very 00:00:52.200 --> 00:00:53.690 align:start position:0% ’m a bit of a shoe fanatic. I’m very sensitive <00:00:52.452><c>about </c><00:00:52.704><c>things </c><00:00:52.956><c>like </c><00:00:53.208><c>shoe </c><00:00:53.460><c>cases.</c> 00:00:53.690 --> 00:00:53.700 align:start position:0% sensitive about things like shoe cases. 00:00:53.700 --> 00:00:55.670 align:start position:0% sensitive about things like shoe cases. Anyway, <00:00:53.862><c>there </c><00:00:54.024><c>are </c><00:00:54.186><c>times </c><00:00:54.348><c>when </c><00:00:54.510><c>I </c><00:00:54.672><c>buy </c><00:00:54.834><c>something </c><00:00:54.996><c>new </c><00:00:55.158><c>and </c><00:00:55.320><c>then</c> 00:00:55.670 --> 00:00:55.680 align:start position:0% Anyway, there are times when I buy something new and then 00:00:55.680 --> 00:00:57.410 align:start position:0% Anyway, there are times when I buy something new and then slightly <00:00:55.980><c>fix </c><00:00:56.280><c>it </c><00:00:56.580><c>to </c><00:00:56.880><c>use </c><00:00:57.180><c>it.</c> 00:00:57.410 --> 00:00:57.420 align:start position:0% slightly fix it to use it. 00:00:57.420 --> 00:00:59.450 align:start position:0% slightly fix it to use it. The <00:00:57.532><c>second </c><00:00:57.644><c>is </c><00:00:57.756><c>when </c><00:00:57.868><c>you </c><00:00:57.980><c>clicked </c><00:00:58.092><c>"See </c><00:00:58.204><c>More" </c><00:00:58.316><c>wondering, </c><00:00:58.428><c>"Why </c><00:00:58.540><c>isn't </c><00:00:58.652><c>this </c><00:00:58.764><c>here?" </c><00:00:58.876><c>Usually, </c><00:00:58.988><c>you </c><00:00:59.100><c>buy</c> 00:00:59.450 --> 00:01:01.189 align:start position:0% The second is when you clicked "See More" wondering, "Why isn't this here?" Usually, you buy 00:01:01.189 --> 00:01:01.199 align:start position:0% 00:01:01.199 --> 00:01:02.330 align:start position:0% one <00:01:01.336><c>or </c><00:01:01.473><c>two </c><00:01:01.610><c>items </c><00:01:01.747><c>from </c><00:01:01.884><c>the </c><00:01:02.021><c>top, </c><00:01:02.158><c>right?</c> 00:01:02.330 --> 00:01:02.340 align:start position:0% one or two items from the top, right? 00:01:02.340 --> 00:01:04.430 align:start position:0% one or two items from the top, right? But <00:01:02.412><c>you </c><00:01:02.484><c>have </c><00:01:02.556><c>probably </c><00:01:02.628><c>had </c><00:01:02.700><c>the </c><00:01:02.772><c>experience </c><00:01:02.844><c>of </c><00:01:02.916><c>going </c><00:01:02.988><c>past </c><00:01:03.060><c>the </c><00:01:03.132><c>first </c><00:01:03.204><c>page </c><00:01:03.276><c>instead. </c><00:01:03.348><c>It </c><00:01:03.420><c>causes</c> 00:01:04.430 --> 00:01:08.090 align:start position:0% But you have probably had the experience of going past the first page instead. It causes 00:01:08.090 --> 00:01:08.100 align:start position:0% 00:01:08.100 --> 00:01:11.289 align:start position:0% inconvenience. 00:01:11.289 --> 00:01:11.299 align:start position:0% 00:01:11.299 --> 00:01:14.030 align:start position:0% Ah, <00:01:11.604><c>this </c><00:01:11.909><c>is </c><00:01:12.214><c>the </c><00:01:12.519><c>most </c><00:01:12.824><c>dangerous </c><00:01:13.129><c>situation. </c><00:01:13.434><c>That </c><00:01:13.739><c>should</c> 00:01:14.030 --> 00:01:14.040 align:start position:0% Ah, this is the most dangerous situation. That should 00:01:14.040 --> 00:01:16.070 align:start position:0% Ah, this is the most dangerous situation. That should n't <00:01:14.111><c>happen. </c><00:01:14.182><c>To </c><00:01:14.253><c>give </c><00:01:14.324><c>you </c><00:01:14.395><c>an </c><00:01:14.466><c>idea </c><00:01:14.537><c>of </c><00:01:14.608><c>how </c><00:01:14.679><c>extreme </c><00:01:14.750><c>it </c><00:01:14.821><c>was </c><00:01:14.892><c>for </c><00:01:14.963><c>me, </c><00:01:15.034><c>when </c><00:01:15.105><c>I </c><00:01:15.176><c>was </c><00:01:15.247><c>working </c><00:01:15.318><c>on </c><00:01:15.389><c>baby </c><00:01:15.460><c>products—</c> 00:01:16.070 --> 00:01:16.080 align:start position:0% n't happen. To give you an idea of how extreme it was for me, when I was working on baby products— 00:01:16.080 --> 00:01:18.170 align:start position:0% n't happen. To give you an idea of how extreme it was for me, when I was working on baby products— my <00:01:16.242><c>child </c><00:01:16.404><c>is </c><00:01:16.566><c>a </c><00:01:16.728><c>high </c><00:01:16.890><c>school </c><00:01:17.052><c>student. </c><00:01:17.214><c>I </c><00:01:17.376><c>buy </c><00:01:17.538><c>everything </c><00:01:17.700><c>for</c> 00:01:18.170 --> 00:01:18.180 align:start position:0% my child is a high school student. I buy everything for 00:01:18.180 --> 00:01:18.950 align:start position:0% my child is a high school student. I buy everything for my 00:01:18.950 --> 00:01:18.960 align:start position:0% my 00:01:18.960 --> 00:01:20.929 align:start position:0% my child, <00:01:19.395><c>including </c><00:01:19.830><c>feminine </c><00:01:20.265><c>hygiene </c><00:01:20.700><c>products.</c> 00:01:20.929 --> 00:01:20.939 align:start position:0% child, including feminine hygiene products. 00:01:20.939 --> 00:01:22.670 align:start position:0% child, including feminine hygiene products. My <00:01:21.019><c>family </c><00:01:21.099><c>members </c><00:01:21.179><c>have</c> 00:01:22.670 --> 00:01:22.680 align:start position:0% My family members have 00:01:22.680 --> 00:01:23.749 align:start position:0% My family members have no <00:01:22.786><c>authority </c><00:01:22.892><c>to </c><00:01:22.998><c>shop. </c><00:01:23.104><c>I </c><00:01:23.210><c>buy </c><00:01:23.316><c>all </c><00:01:23.422><c>the </c><00:01:23.528><c>snacks </c><00:01:23.634><c>from</c> 00:01:23.749 --> 00:01:23.759 align:start position:0% no authority to shop. I buy all the snacks from 00:01:23.759 --> 00:01:25.370 align:start position:0% no authority to shop. I buy all the snacks from our <00:01:25.259><c>company,</c> 00:01:25.370 --> 00:01:25.380 align:start position:0% our company, 00:01:25.380 --> 00:01:28.789 align:start position:0% our company, all <00:01:25.870><c>office </c><00:01:26.360><c>supplies, </c><00:01:26.850><c>snacks—whatever </c><00:01:27.340><c>I </c><00:01:27.830><c>say, </c><00:01:28.320><c>I</c> 00:01:28.789 --> 00:01:28.799 align:start position:0% all office supplies, snacks—whatever I say, I 00:01:28.799 --> 00:01:30.469 align:start position:0% all office supplies, snacks—whatever I say, I buy. <00:01:29.129><c>Even </c><00:01:29.459><c>at </c><00:01:29.789><c>home, </c><00:01:30.119><c>I</c> 00:01:30.469 --> 00:01:32.149 align:start position:0% buy. Even at home, I 00:01:32.149 --> 00:01:33.890 align:start position:0% 00:01:33.890 --> 00:01:33.900 align:start position:0% 00:01:33.900 --> 00:01:35.510 align:start position:0% buy <00:01:33.976><c>everything </c><00:01:34.052><c>that </c><00:01:34.128><c>is </c><00:01:34.204><c>ordered. </c><00:01:34.280><c>I </c><00:01:34.356><c>buy </c><00:01:34.432><c>everything, </c><00:01:34.508><c>down </c><00:01:34.584><c>to </c><00:01:34.660><c>a </c><00:01:34.736><c>single </c><00:01:34.812><c>wet </c><00:01:34.888><c>wipe </c><00:01:34.964><c>or </c><00:01:35.040><c>tissue. </c><00:01:35.116><c>Because </c><00:01:35.192><c>for </c><00:01:35.268><c>me,</c> 00:01:35.510 --> 00:01:35.520 align:start position:0% buy everything that is ordered. I buy everything, down to a single wet wipe or tissue. Because for me, 00:01:35.520 --> 00:01:37.969 align:start position:0% buy everything that is ordered. I buy everything, down to a single wet wipe or tissue. Because for me, that <00:01:35.745><c>itself </c><00:01:35.970><c>is </c><00:01:36.195><c>my </c><00:01:36.420><c>study </c><00:01:36.645><c>and </c><00:01:36.870><c>my </c><00:01:37.095><c>work. </c><00:01:37.320><c>While</c> 00:01:37.969 --> 00:01:37.979 align:start position:0% that itself is my study and my work. While 00:01:37.979 --> 00:01:39.350 align:start position:0% that itself is my study and my work. While shopping <00:01:38.439><c>like </c><00:01:38.899><c>that, </c><00:01:39.359><c>I</c> 00:01:39.350 --> 00:01:39.360 align:start position:0% shopping like that, I 00:01:39.360 --> 00:01:40.969 align:start position:0% shopping like that, I constantly <00:01:39.436><c>search </c><00:01:39.512><c>for </c><00:01:39.588><c>new </c><00:01:39.664><c>items. </c><00:01:39.740><c>Starting </c><00:01:39.816><c>now, </c><00:01:39.892><c>you </c><00:01:39.968><c>must </c><00:01:40.044><c>take </c><00:01:40.120><c>back </c><00:01:40.196><c>the</c> 00:01:40.969 --> 00:01:40.979 align:start position:0% constantly search for new items. Starting now, you must take back the 00:01:40.979 --> 00:01:43.969 align:start position:0% constantly search for new items. Starting now, you must take back the shopping <00:01:41.205><c>authority </c><00:01:41.431><c>your </c><00:01:41.657><c>wife </c><00:01:41.883><c>currently </c><00:01:42.109><c>holds. </c><00:01:42.335><c>You </c><00:01:42.561><c>need </c><00:01:42.787><c>to </c><00:01:43.013><c>take </c><00:01:43.239><c>it </c><00:01:43.465><c>away </c><00:01:43.691><c>and </c><00:01:43.917><c>try</c> 00:01:43.969 --> 00:01:46.130 align:start position:0% shopping authority your wife currently holds. You need to take it away and try 00:01:46.130 --> 00:01:46.140 align:start position:0% 00:01:46.140 --> 00:01:47.749 align:start position:0% shopping <00:01:46.380><c>yourself. </c><00:01:46.620><c>Only </c><00:01:46.860><c>then </c><00:01:47.100><c>will </c><00:01:47.340><c>you</c> 00:01:47.749 --> 00:01:47.759 align:start position:0% shopping yourself. Only then will you 00:01:47.759 --> 00:01:49.370 align:start position:0% shopping yourself. Only then will you understand <00:01:48.035><c>the </c><00:01:48.311><c>consumer's </c><00:01:48.587><c>mindset. </c><00:01:48.863><c>Anyway, </c><00:01:49.139><c>everyone</c> 00:01:49.370 --> 00:01:49.380 align:start position:0% understand the consumer's mindset. Anyway, everyone 00:01:49.380 --> 00:01:51.230 align:start position:0% understand the consumer's mindset. Anyway, everyone has <00:01:49.487><c>experienced </c><00:01:49.594><c>this </c><00:01:49.701><c>at </c><00:01:49.808><c>least </c><00:01:49.915><c>once. </c><00:01:50.022><c>Most </c><00:01:50.129><c>people </c><00:01:50.236><c>have </c><00:01:50.343><c>the </c><00:01:50.450><c>experience </c><00:01:50.557><c>of </c><00:01:50.664><c>thinking, </c><00:01:50.771><c>"Why </c><00:01:50.878><c>is</c> 00:01:51.230 --> 00:01:51.240 align:start position:0% has experienced this at least once. Most people have the experience of thinking, "Why is 00:01:51.240 --> 00:01:53.090 align:start position:0% has experienced this at least once. Most people have the experience of thinking, "Why is n't <00:01:51.929><c>this </c><00:01:52.618><c>here?",</c> 00:01:53.090 --> 00:01:53.100 align:start position:0% n't this here?", 00:01:53.100 --> 00:01:54.950 align:start position:0% n't this here?", clicking <00:01:53.253><c>"See </c><00:01:53.406><c>More," </c><00:01:53.559><c>and </c><00:01:53.712><c>scrolling </c><00:01:53.865><c>through </c><00:01:54.018><c>pages </c><00:01:54.171><c>1, </c><00:01:54.324><c>2, </c><00:01:54.477><c>and</c> 00:01:54.950 --> 00:01:54.960 align:start position:0% clicking "See More," and scrolling through pages 1, 2, and 00:01:54.960 --> 00:01:56.870 align:start position:0% clicking "See More," and scrolling through pages 1, 2, and 3. <00:01:55.830><c>You've </c><00:01:56.700><c>never</c> 00:01:56.870 --> 00:01:59.690 align:start position:0% 3. You've never 00:01:59.690 --> 00:01:59.700 align:start position:0% 00:01:59.700 --> 00:02:01.069 align:start position:0% bought <00:01:59.754><c>something </c><00:01:59.808><c>because </c><00:01:59.862><c>it </c><00:01:59.916><c>was </c><00:01:59.970><c>labeled </c><00:02:00.024><c>as </c><00:02:00.078><c>the </c><00:02:00.132><c>number </c><00:02:00.186><c>one </c><00:02:00.240><c>product </c><00:02:00.294><c>only </c><00:02:00.348><c>to </c><00:02:00.402><c>find </c><00:02:00.456><c>it </c><00:02:00.510><c>disappointing. </c><00:02:00.564><c>You've </c><00:02:00.618><c>bought </c><00:02:00.672><c>something </c><00:02:00.726><c>because </c><00:02:00.780><c>it </c><00:02:00.834><c>was </c><00:02:00.888><c>ranked </c><00:02:00.942><c>number</c> 00:02:01.069 --> 00:02:01.079 align:start position:0% bought something because it was labeled as the number one product only to find it disappointing. You've bought something because it was ranked number 00:02:01.079 --> 00:02:03.050 align:start position:0% bought something because it was labeled as the number one product only to find it disappointing. You've bought something because it was ranked number one <00:02:01.344><c>or </c><00:02:01.609><c>two, </c><00:02:01.874><c>only </c><00:02:02.139><c>to </c><00:02:02.404><c>find </c><00:02:02.669><c>it </c><00:02:02.934><c>did</c> 00:02:03.050 --> 00:02:03.060 align:start position:0% one or two, only to find it did 00:02:03.060 --> 00:02:04.609 align:start position:0% one or two, only to find it did n't <00:02:03.404><c>meet </c><00:02:03.748><c>your </c><00:02:04.092><c>expectations. </c><00:02:04.436><c>So,</c> 00:02:04.609 --> 00:02:04.619 align:start position:0% n't meet your expectations. So, 00:02:04.619 --> 00:02:06.230 align:start position:0% n't meet your expectations. So, everyone <00:02:04.750><c>usually </c><00:02:04.881><c>goes </c><00:02:05.012><c>through </c><00:02:05.143><c>this </c><00:02:05.274><c>experience </c><00:02:05.405><c>at </c><00:02:05.536><c>least </c><00:02:05.667><c>once. </c><00:02:05.798><c>You </c><00:02:05.929><c>need </c><00:02:06.060><c>to</c> 00:02:06.230 --> 00:02:06.240 align:start position:0% everyone usually goes through this experience at least once. You need to 00:02:06.240 --> 00:02:09.350 align:start position:0% everyone usually goes through this experience at least once. You need to list <00:02:06.989><c>all </c><00:02:07.738><c>your </c><00:02:08.487><c>recent </c><00:02:09.236><c>purchases.</c> 00:02:09.350 --> 00:02:09.360 align:start position:0% list all your recent purchases. 00:02:09.360 --> 00:02:11.089 align:start position:0% list all your recent purchases. And <00:02:09.530><c>from </c><00:02:09.700><c>those, </c><00:02:09.870><c>you </c><00:02:10.040><c>choose </c><00:02:10.210><c>one </c><00:02:10.380><c>to</c> 00:02:11.089 --> 00:02:11.099 align:start position:0% And from those, you choose one to 00:02:11.099 --> 00:02:11.990 align:start position:0% And from those, you choose one to 00:02:11.990 --> 00:02:12.000 align:start position:0% 00:02:12.000 --> 00:02:13.910 align:start position:0% develop <00:02:12.136><c>a </c><00:02:12.272><c>brand. </c><00:02:12.408><c>You </c><00:02:12.544><c>can </c><00:02:12.680><c>practice, </c><00:02:12.816><c>and </c><00:02:12.952><c>if </c><00:02:13.088><c>it </c><00:02:13.224><c>really </c><00:02:13.360><c>works </c><00:02:13.496><c>out</c> 00:02:13.910 --> 00:02:13.920 align:start position:0% develop a brand. You can practice, and if it really works out 00:02:13.920 --> 00:02:15.290 align:start position:0% develop a brand. You can practice, and if it really works out well, <00:02:14.091><c>you </c><00:02:14.262><c>can </c><00:02:14.433><c>turn </c><00:02:14.604><c>it </c><00:02:14.775><c>into </c><00:02:14.946><c>a </c><00:02:15.117><c>brand.</c> 00:02:15.290 --> 00:02:15.300 align:start position:0% well, you can turn it into a brand. 00:02:15.300 --> 00:02:17.089 align:start position:0% well, you can turn it into a brand. Most <00:02:16.019><c>recently, </c><00:02:16.738><c>I</c> 00:02:17.089 --> 00:02:17.099 align:start position:0% Most recently, I 00:02:17.099 --> 00:02:18.589 align:start position:0% Most recently, I had <00:02:17.164><c>three </c><00:02:17.229><c>products. </c><00:02:17.294><c>Since </c><00:02:17.359><c>I </c><00:02:17.424><c>buy </c><00:02:17.489><c>everything </c><00:02:17.554><c>for </c><00:02:17.619><c>my </c><00:02:17.684><c>kids, </c><00:02:17.749><c>including </c><00:02:17.814><c>ice </c><00:02:17.879><c>cream,</c> 00:02:18.589 --> 00:02:19.970 align:start position:0% had three products. Since I buy everything for my kids, including ice cream, 00:02:19.970 --> 00:02:19.980 align:start position:0% 00:02:19.980 --> 00:02:21.110 align:start position:0% I <00:02:20.147><c>bought </c><00:02:20.314><c>a </c><00:02:20.481><c>branded </c><00:02:20.648><c>product </c><00:02:20.815><c>first.</c> 00:02:21.110 --> 00:02:21.120 align:start position:0% I bought a branded product first. 00:02:21.120 --> 00:02:22.670 align:start position:0% I bought a branded product first. How <00:02:21.261><c>did </c><00:02:21.402><c>I </c><00:02:21.543><c>buy </c><00:02:21.684><c>it? </c><00:02:21.825><c>I </c><00:02:21.966><c>searched </c><00:02:22.107><c>for </c><00:02:22.248><c>the </c><00:02:22.389><c>lowest </c><00:02:22.530><c>price. </c><00:02:22.671><c>I</c> 00:02:22.670 --> 00:02:22.680 align:start position:0% How did I buy it? I searched for the lowest price. I 00:02:22.680 --> 00:02:24.470 align:start position:0% How did I buy it? I searched for the lowest price. I searched <00:02:22.991><c>on </c><00:02:23.302><c>Naver </c><00:02:23.613><c>and </c><00:02:23.924><c>Coupang, </c><00:02:24.235><c>and</c> 00:02:24.470 --> 00:02:24.480 align:start position:0% searched on Naver and Coupang, and 00:02:24.480 --> 00:02:25.970 align:start position:0% searched on Naver and Coupang, and bought <00:02:24.599><c>the </c><00:02:24.718><c>cheapest </c><00:02:24.837><c>one </c><00:02:24.956><c>among </c><00:02:25.075><c>them. </c><00:02:25.194><c>Second, </c><00:02:25.313><c>I</c> 00:02:25.970 --> 00:02:25.980 align:start position:0% bought the cheapest one among them. Second, I 00:02:25.980 --> 00:02:27.410 align:start position:0% bought the cheapest one among them. Second, I bought <00:02:26.078><c>toilet </c><00:02:26.176><c>paper </c><00:02:26.274><c>because </c><00:02:26.372><c>I </c><00:02:26.470><c>needed </c><00:02:26.568><c>it. </c><00:02:26.666><c>I </c><00:02:26.764><c>bought </c><00:02:26.862><c>this </c><00:02:26.960><c>myself; </c><00:02:27.058><c>I</c> 00:02:27.410 --> 00:02:27.420 align:start position:0% bought toilet paper because I needed it. I bought this myself; I 00:02:27.420 --> 00:02:27.949 align:start position:0% bought toilet paper because I needed it. I bought this myself; I 00:02:27.949 --> 00:02:27.959 align:start position:0% 00:02:27.959 --> 00:02:29.510 align:start position:0% needed <00:02:28.023><c>it, </c><00:02:28.087><c>so </c><00:02:28.151><c>I </c><00:02:28.215><c>looked </c><00:02:28.279><c>around </c><00:02:28.343><c>everywhere </c><00:02:28.407><c>before </c><00:02:28.471><c>buying </c><00:02:28.535><c>it. </c><00:02:28.599><c>Third, </c><00:02:28.663><c>I </c><00:02:28.727><c>bought </c><00:02:28.791><c>a</c> 00:02:29.510 --> 00:02:31.610 align:start position:0% needed it, so I looked around everywhere before buying it. Third, I bought a 00:02:31.610 --> 00:02:33.170 align:start position:0% 00:02:33.170 --> 00:02:35.330 align:start position:0% 00:02:35.330 --> 00:02:37.010 align:start position:0% 00:02:37.010 --> 00:02:38.330 align:start position:0% 00:02:38.330 --> 00:02:40.190 align:start position:0% 00:02:40.190 --> 00:02:40.200 align:start position:0% 00:02:40.200 --> 00:02:41.570 align:start position:0% SIM <00:02:40.218><c>card. </c><00:02:40.236><c>Since </c><00:02:40.254><c>I'm </c><00:02:40.272><c>going </c><00:02:40.290><c>on </c><00:02:40.308><c>a </c><00:02:40.326><c>business </c><00:02:40.344><c>trip </c><00:02:40.362><c>to </c><00:02:40.380><c>China </c><00:02:40.398><c>soon, </c><00:02:40.416><c>I </c><00:02:40.434><c>just </c><00:02:40.452><c>looked </c><00:02:40.470><c>at </c><00:02:40.488><c>the </c><00:02:40.506><c>top </c><00:02:40.524><c>1 </c><00:02:40.542><c>or </c><00:02:40.560><c>2 </c><00:02:40.578><c>products, </c><00:02:40.596><c>looked </c><00:02:40.614><c>at </c><00:02:40.632><c>number </c><00:02:40.650><c>1, </c><00:02:40.668><c>looked </c><00:02:40.686><c>at </c><00:02:40.704><c>number </c><00:02:40.722><c>2, </c><00:02:40.740><c>and </c><00:02:40.758><c>bought </c><00:02:40.776><c>from </c><00:02:40.794><c>number </c><00:02:40.812><c>2. </c><00:02:40.830><c>You </c><00:02:40.848><c>know, </c><00:02:40.866><c>it </c><00:02:40.884><c>just </c><00:02:40.902><c>looked </c><00:02:40.920><c>decent. </c><00:02:40.938><c>Among </c><00:02:40.956><c>these, </c><00:02:40.974><c>what </c><00:02:40.992><c>I </c><00:02:41.010><c>want </c><00:02:41.028><c>to </c><00:02:41.046><c>say </c><00:02:41.064><c>is </c><00:02:41.082><c>about </c><00:02:41.100><c>the </c><00:02:41.118><c>second </c><00:02:41.136><c>one: </c><00:02:41.154><c>you </c><00:02:41.172><c>can </c><00:02:41.190><c>create </c><00:02:41.208><c>a </c><00:02:41.226><c>brand </c><00:02:41.244><c>even </c><00:02:41.262><c>with </c><00:02:41.280><c>toilet </c><00:02:41.298><c>paper. </c><00:02:41.316><c>What </c><00:02:41.334><c>toilet </c><00:02:41.352><c>paper</c> 00:02:41.570 --> 00:02:45.530 align:start position:0% SIM card. Since I'm going on a business trip to China soon, I just looked at the top 1 or 2 products, looked at number 1, looked at number 2, and bought from number 2. You know, it just looked decent. Among these, what I want to say is about the second one: you can create a brand even with toilet paper. What toilet paper 00:02:45.530 --> 00:02:45.540 align:start position:0% 00:02:45.540 --> 00:02:47.030 align:start position:0% brands <00:02:45.665><c>are </c><00:02:45.790><c>there </c><00:02:45.915><c>these </c><00:02:46.040><c>days? </c><00:02:46.165><c>You </c><00:02:46.290><c>can </c><00:02:46.415><c>become </c><00:02:46.540><c>a </c><00:02:46.665><c>brand </c><00:02:46.790><c>representative </c><00:02:46.915><c>with </c><00:02:47.040><c>those</c> 00:02:47.030 --> 00:02:47.040 align:start position:0% brands are there these days? You can become a brand representative with those 00:02:47.040 --> 00:02:48.890 align:start position:0% brands are there these days? You can become a brand representative with those kinds <00:02:47.270><c>of </c><00:02:47.500><c>brands. </c><00:02:47.730><c>I </c><00:02:47.960><c>can </c><00:02:48.190><c>create </c><00:02:48.420><c>a</c> 00:02:48.890 --> 00:02:48.900 align:start position:0% kinds of brands. I can create a 00:02:48.900 --> 00:02:50.270 align:start position:0% kinds of brands. I can create a brand <00:02:48.956><c>like </c><00:02:49.012><c>that. </c><00:02:49.068><c>Why </c><00:02:49.124><c>do </c><00:02:49.180><c>people </c><00:02:49.236><c>think </c><00:02:49.292><c>we </c><00:02:49.348><c>can't </c><00:02:49.404><c>make </c><00:02:49.460><c>a </c><00:02:49.516><c>brand </c><00:02:49.572><c>with </c><00:02:49.628><c>toilet </c><00:02:49.684><c>paper? </c><00:02:49.740><c>You </c><00:02:49.796><c>can </c><00:02:49.852><c>make </c><00:02:49.908><c>a </c><00:02:49.964><c>brand.</c> 00:02:50.270 --> 00:02:51.949 align:start position:0% brand like that. Why do people think we can't make a brand with toilet paper? You can make a brand. 00:02:51.949 --> 00:02:53.750 align:start position:0% 00:02:53.750 --> 00:02:53.760 align:start position:0% 00:02:53.760 --> 00:02:55.490 align:start position:0% Start <00:02:53.836><c>with </c><00:02:53.912><c>a </c><00:02:53.988><c>toilet </c><00:02:54.064><c>paper </c><00:02:54.140><c>brand </c><00:02:54.216><c>or </c><00:02:54.292><c>a </c><00:02:54.368><c>hand </c><00:02:54.444><c>towel </c><00:02:54.520><c>brand. </c><00:02:54.596><c>What </c><00:02:54.672><c>did </c><00:02:54.748><c>I </c><00:02:54.824><c>say </c><00:02:54.900><c>earlier? </c><00:02:54.976><c>We </c><00:02:55.052><c>talked </c><00:02:55.128><c>about </c><00:02:55.204><c>the </c><00:02:55.280><c>product </c><00:02:55.356><c>lineup </c><00:02:55.432><c>when</c> 00:02:55.490 --> 00:02:55.500 align:start position:0% Start with a toilet paper brand or a hand towel brand. What did I say earlier? We talked about the product lineup when 00:02:55.500 --> 00:02:56.869 align:start position:0% Start with a toilet paper brand or a hand towel brand. What did I say earlier? We talked about the product lineup when creating <00:02:55.752><c>a </c><00:02:56.004><c>brand, </c><00:02:56.256><c>right? </c><00:02:56.508><c>You </c><00:02:56.760><c>start</c> 00:02:56.869 --> 00:02:56.879 align:start position:0% creating a brand, right? You start 00:02:56.879 --> 00:02:58.550 align:start position:0% creating a brand, right? You start with <00:02:57.139><c>a </c><00:02:57.399><c>hand </c><00:02:57.659><c>towel </c><00:02:57.919><c>brand, </c><00:02:58.179><c>and </c><00:02:58.439><c>once</c> 00:02:58.550 --> 00:02:58.560 align:start position:0% with a hand towel brand, and once 00:02:58.560 --> 00:03:00.229 align:start position:0% with a hand towel brand, and once that <00:02:58.960><c>is </c><00:02:59.360><c>successful, </c><00:02:59.760><c>you</c> 00:03:00.229 --> 00:03:02.750 align:start position:0% that is successful, you 00:03:02.750 --> 00:03:05.270 align:start position:0% 00:03:05.270 --> 00:03:05.280 align:start position:0% 00:03:05.280 --> 00:03:06.589 align:start position:0% can <00:03:05.326><c>move </c><00:03:05.372><c>on </c><00:03:05.418><c>to </c><00:03:05.464><c>making </c><00:03:05.510><c>wet </c><00:03:05.556><c>wipes, </c><00:03:05.602><c>toilet </c><00:03:05.648><c>paper </c><00:03:05.694><c>rolls, </c><00:03:05.740><c>tissue </c><00:03:05.786><c>boxes, </c><00:03:05.832><c>and </c><00:03:05.878><c>continue </c><00:03:05.924><c>as </c><00:03:05.970><c>a </c><00:03:06.016><c>toilet </c><00:03:06.062><c>paper </c><00:03:06.108><c>brand. </c><00:03:06.154><c>Right? </c><00:03:06.200><c>That </c><00:03:06.246><c>is </c><00:03:06.292><c>the</c> 00:03:06.589 --> 00:03:06.599 align:start position:0% can move on to making wet wipes, toilet paper rolls, tissue boxes, and continue as a toilet paper brand. Right? That is the 00:03:06.599 --> 00:03:08.210 align:start position:0% can move on to making wet wipes, toilet paper rolls, tissue boxes, and continue as a toilet paper brand. Right? That is the key <00:03:07.860><c>point.</c> 00:03:08.210 --> 00:03:08.220 align:start position:0% key point. 00:03:08.220 --> 00:03:10.070 align:start position:0% key point. If <00:03:08.460><c>you </c><00:03:08.700><c>make </c><00:03:08.940><c>one </c><00:03:09.180><c>item </c><00:03:09.420><c>a </c><00:03:09.660><c>success, </c><00:03:09.900><c>you</c> 00:03:10.070 --> 00:03:10.080 align:start position:0% If you make one item a success, you 00:03:10.080 --> 00:03:12.170 align:start position:0% If you make one item a success, you can <00:03:10.161><c>expand </c><00:03:10.242><c>your </c><00:03:10.323><c>lineup </c><00:03:10.404><c>as </c><00:03:10.485><c>much </c><00:03:10.566><c>as </c><00:03:10.647><c>you </c><00:03:10.728><c>want. </c><00:03:10.809><c>Let </c><00:03:10.890><c>me </c><00:03:10.971><c>tell </c><00:03:11.052><c>you </c><00:03:11.133><c>how </c><00:03:11.214><c>I </c><00:03:11.295><c>built </c><00:03:11.376><c>a </c><00:03:11.457><c>brand </c><00:03:11.538><c>with </c><00:03:11.619><c>toilet </c><00:03:11.700><c>paper.</c> 00:03:12.170 --> 00:03:13.190 align:start position:0% can expand your lineup as much as you want. Let me tell you how I built a brand with toilet paper. 00:03:13.190 --> 00:03:13.200 align:start position:0% 00:03:13.200 --> 00:03:14.570 align:start position:0% 00:03:14.570 --> 00:03:14.580 align:start position:0% 00:03:14.580 --> 00:03:16.369 align:start position:0% First, <00:03:14.655><c>looking </c><00:03:14.730><c>at </c><00:03:14.805><c>my </c><00:03:14.880><c>situation, </c><00:03:14.955><c>the </c><00:03:15.030><c>reason </c><00:03:15.105><c>I </c><00:03:15.180><c>went </c><00:03:15.255><c>out </c><00:03:15.330><c>of </c><00:03:15.405><c>my </c><00:03:15.480><c>way </c><00:03:15.555><c>to </c><00:03:15.630><c>search </c><00:03:15.705><c>for </c><00:03:15.780><c>and</c> 00:03:16.369 --> 00:03:18.770 align:start position:0% First, looking at my situation, the reason I went out of my way to search for and 00:03:18.770 --> 00:03:18.780 align:start position:0% 00:03:18.780 --> 00:03:20.509 align:start position:0% buy <00:03:18.967><c>multiple </c><00:03:19.154><c>hand </c><00:03:19.341><c>towels </c><00:03:19.528><c>is </c><00:03:19.715><c>that </c><00:03:19.902><c>I </c><00:03:20.089><c>had </c><00:03:20.276><c>a</c> 00:03:20.509 --> 00:03:20.519 align:start position:0% buy multiple hand towels is that I had a 00:03:20.519 --> 00:03:22.430 align:start position:0% buy multiple hand towels is that I had a problem, <00:03:20.693><c>so </c><00:03:20.867><c>I </c><00:03:21.041><c>looked </c><00:03:21.215><c>on </c><00:03:21.389><c>Coupang, </c><00:03:21.563><c>but </c><00:03:21.737><c>they </c><00:03:21.911><c>weren't </c><00:03:22.085><c>there. </c><00:03:22.259><c>So </c><00:03:22.433><c>I</c> 00:03:22.430 --> 00:03:22.440 align:start position:0% problem, so I looked on Coupang, but they weren't there. So I 00:03:22.440 --> 00:03:24.410 align:start position:0% problem, so I looked on Coupang, but they weren't there. So I went <00:03:22.727><c>to </c><00:03:23.014><c>Naver. </c><00:03:23.301><c>There </c><00:03:23.588><c>were </c><00:03:23.875><c>these</c> 00:03:24.410 --> 00:03:24.420 align:start position:0% went to Naver. There were these 00:03:24.420 --> 00:03:25.970 align:start position:0% went to Naver. There were these four <00:03:25.140><c>options, </c><00:03:25.860><c>but</c> 00:03:25.970 --> 00:03:25.980 align:start position:0% four options, but 00:03:25.980 --> 00:03:27.530 align:start position:0% four options, but none <00:03:26.081><c>of </c><00:03:26.182><c>them </c><00:03:26.283><c>were </c><00:03:26.384><c>what </c><00:03:26.485><c>I </c><00:03:26.586><c>wanted. </c><00:03:26.687><c>I </c><00:03:26.788><c>looked </c><00:03:26.889><c>at </c><00:03:26.990><c>the </c><00:03:27.091><c>brands </c><00:03:27.192><c>there, </c><00:03:27.293><c>like</c> 00:03:27.530 --> 00:03:27.540 align:start position:0% none of them were what I wanted. I looked at the brands there, like 00:03:27.540 --> 00:03:30.290 align:start position:0% none of them were what I wanted. I looked at the brands there, like Kleenex, <00:03:28.044><c>the </c><00:03:28.548><c>famous </c><00:03:29.052><c>Thank </c><00:03:29.556><c>You, </c><00:03:30.060><c>and</c> 00:03:30.290 --> 00:03:30.300 align:start position:0% Kleenex, the famous Thank You, and 00:03:30.300 --> 00:03:31.910 align:start position:0% Kleenex, the famous Thank You, and Mippu. <00:03:30.407><c>None </c><00:03:30.514><c>of </c><00:03:30.621><c>them </c><00:03:30.728><c>were </c><00:03:30.835><c>what </c><00:03:30.942><c>I </c><00:03:31.049><c>was </c><00:03:31.156><c>looking </c><00:03:31.263><c>for. </c><00:03:31.370><c>But </c><00:03:31.477><c>as </c><00:03:31.584><c>soon </c><00:03:31.691><c>as </c><00:03:31.798><c>I</c> 00:03:31.910 --> 00:03:33.589 align:start position:0% Mippu. None of them were what I was looking for. But as soon as I 00:03:33.589 --> 00:03:33.599 align:start position:0% 00:03:33.599 --> 00:03:35.630 align:start position:0% saw <00:03:33.825><c>it, </c><00:03:34.051><c>I </c><00:03:34.277><c>knew </c><00:03:34.503><c>it </c><00:03:34.729><c>was </c><00:03:34.955><c>the </c><00:03:35.181><c>one, </c><00:03:35.407><c>so </c><00:03:35.633><c>I</c> 00:03:35.630 --> 00:03:35.640 align:start position:0% saw it, I knew it was the one, so I 00:03:35.640 --> 00:03:37.130 align:start position:0% saw it, I knew it was the one, so I bought <00:03:35.705><c>it </c><00:03:35.770><c>right </c><00:03:35.835><c>away. </c><00:03:35.900><c>It </c><00:03:35.965><c>was </c><00:03:36.030><c>the </c><00:03:36.095><c>sixth </c><00:03:36.160><c>one. </c><00:03:36.225><c>You </c><00:03:36.290><c>probably </c><00:03:36.355><c>don't </c><00:03:36.420><c>know </c><00:03:36.485><c>what </c><00:03:36.550><c>it </c><00:03:36.615><c>is, </c><00:03:36.680><c>right? </c><00:03:36.745><c>It </c><00:03:36.810><c>looks </c><00:03:36.875><c>exactly </c><00:03:36.940><c>the</c> 00:03:37.130 --> 00:03:39.110 align:start position:0% bought it right away. It was the sixth one. You probably don't know what it is, right? It looks exactly the 00:03:39.110 --> 00:03:39.120 align:start position:0% 00:03:39.120 --> 00:03:40.670 align:start position:0% same, <00:03:39.315><c>doesn't </c><00:03:39.510><c>it? </c><00:03:39.705><c>It </c><00:03:39.900><c>does </c><00:03:40.095><c>have </c><00:03:40.290><c>a </c><00:03:40.485><c>brand </c><00:03:40.680><c>name.</c> 00:03:40.670 --> 00:03:40.680 align:start position:0% same, doesn't it? It does have a brand name. 00:03:40.680 --> 00:03:42.890 align:start position:0% same, doesn't it? It does have a brand name. Anyway, <00:03:40.928><c>as </c><00:03:41.176><c>soon </c><00:03:41.424><c>as </c><00:03:41.672><c>I </c><00:03:41.920><c>saw </c><00:03:42.168><c>it, </c><00:03:42.416><c>I</c> 00:03:42.890 --> 00:03:42.900 align:start position:0% Anyway, as soon as I saw it, I 00:03:42.900 --> 00:03:44.630 align:start position:0% Anyway, as soon as I saw it, I bought <00:03:42.978><c>it </c><00:03:43.056><c>immediately. </c><00:03:43.134><c>Then </c><00:03:43.212><c>I </c><00:03:43.290><c>scrolled </c><00:03:43.368><c>down </c><00:03:43.446><c>a </c><00:03:43.524><c>bit </c><00:03:43.602><c>to </c><00:03:43.680><c>look </c><00:03:43.758><c>at </c><00:03:43.836><c>the </c><00:03:43.914><c>product </c><00:03:43.992><c>detail </c><00:03:44.070><c>page. </c><00:03:44.148><c>If </c><00:03:44.226><c>you </c><00:03:44.304><c>set </c><00:03:44.382><c>up</c> 00:03:44.630 --> 00:03:44.640 align:start position:0% bought it immediately. Then I scrolled down a bit to look at the product detail page. If you set up 00:03:44.640 --> 00:03:46.250 align:start position:0% bought it immediately. Then I scrolled down a bit to look at the product detail page. If you set up our <00:03:46.080><c>selling</c> 00:03:46.250 --> 00:03:48.050 align:start position:0% our selling 00:03:48.050 --> 00:03:49.610 align:start position:0% 00:03:49.610 --> 00:03:51.410 align:start position:0% 00:03:51.410 --> 00:03:53.089 align:start position:0% 00:03:53.089 --> 00:03:54.770 align:start position:0% 00:03:54.770 --> 00:03:54.780 align:start position:0% 00:03:54.780 --> 00:03:56.750 align:start position:0% service, <00:03:54.811><c>you </c><00:03:54.842><c>can </c><00:03:54.873><c>display </c><00:03:54.904><c>things </c><00:03:54.935><c>like </c><00:03:54.966><c>this </c><00:03:54.997><c>later. </c><00:03:55.028><c>Then </c><00:03:55.059><c>it </c><00:03:55.090><c>shows </c><00:03:55.121><c>how </c><00:03:55.152><c>many </c><00:03:55.183><c>units </c><00:03:55.214><c>are </c><00:03:55.245><c>sold </c><00:03:55.276><c>in </c><00:03:55.307><c>7 </c><00:03:55.338><c>days. </c><00:03:55.369><c>Selling </c><00:03:55.400><c>about </c><00:03:55.431><c>30 </c><00:03:55.462><c>to </c><00:03:55.493><c>40 </c><00:03:55.524><c>units </c><00:03:55.555><c>a </c><00:03:55.586><c>day—at </c><00:03:55.617><c>that </c><00:03:55.648><c>rate, </c><00:03:55.679><c>the </c><00:03:55.710><c>sales </c><00:03:55.741><c>are </c><00:03:55.772><c>surprisingly </c><00:03:55.803><c>not </c><00:03:55.834><c>bad. </c><00:03:55.865><c>What </c><00:03:55.896><c>was </c><00:03:55.927><c>inconvenient </c><00:03:55.958><c>about </c><00:03:55.989><c>buying </c><00:03:56.020><c>toilet </c><00:03:56.051><c>paper </c><00:03:56.082><c>was </c><00:03:56.113><c>that </c><00:03:56.144><c>we </c><00:03:56.175><c>had </c><00:03:56.206><c>toilet </c><00:03:56.237><c>paper </c><00:03:56.268><c>in </c><00:03:56.299><c>stock </c><00:03:56.330><c>at </c><00:03:56.361><c>our </c><00:03:56.392><c>office, </c><00:03:56.423><c>and </c><00:03:56.454><c>there </c><00:03:56.485><c>were</c> 00:03:56.750 --> 00:03:56.760 align:start position:0% service, you can display things like this later. Then it shows how many units are sold in 7 days. Selling about 30 to 40 units a day—at that rate, the sales are surprisingly not bad. What was inconvenient about buying toilet paper was that we had toilet paper in stock at our office, and there were 00:03:56.760 --> 00:03:58.369 align:start position:0% service, you can display things like this later. Then it shows how many units are sold in 7 days. Selling about 30 to 40 units a day—at that rate, the sales are surprisingly not bad. What was inconvenient about buying toilet paper was that we had toilet paper in stock at our office, and there were three <00:03:57.149><c>things </c><00:03:57.538><c>that </c><00:03:57.927><c>were </c><00:03:58.316><c>inconvenient.</c> 00:03:58.369 --> 00:03:58.379 align:start position:0% three things that were inconvenient. 00:03:58.379 --> 00:04:00.050 align:start position:0% three things that were inconvenient. First, <00:03:58.467><c>you </c><00:03:58.555><c>know </c><00:03:58.643><c>how </c><00:03:58.731><c>hand </c><00:03:58.819><c>towels </c><00:03:58.907><c>are </c><00:03:58.995><c>arranged </c><00:03:59.083><c>like </c><00:03:59.171><c>this </c><00:03:59.259><c>and </c><00:03:59.347><c>wrapped </c><00:03:59.435><c>in </c><00:03:59.523><c>plastic? </c><00:03:59.611><c>Continuously </c><00:03:59.699><c>You</c> 00:04:00.050 --> 00:04:01.850 align:start position:0% First, you know how hand towels are arranged like this and wrapped in plastic? Continuously You 00:04:01.850 --> 00:04:01.860 align:start position:0% 00:04:01.860 --> 00:04:03.110 align:start position:0% have <00:04:01.986><c>to </c><00:04:02.112><c>pull </c><00:04:02.238><c>it </c><00:04:02.364><c>out </c><00:04:02.490><c>sideways </c><00:04:02.616><c>like </c><00:04:02.742><c>this. </c><00:04:02.868><c>But </c><00:04:02.994><c>when </c><00:04:03.120><c>you</c> 00:04:03.110 --> 00:04:03.120 align:start position:0% have to pull it out sideways like this. But when you 00:04:03.120 --> 00:04:04.670 align:start position:0% have to pull it out sideways like this. But when you pull <00:04:03.495><c>it </c><00:04:03.870><c>sideways, </c><00:04:04.245><c>several </c><00:04:04.620><c>sheets</c> 00:04:04.670 --> 00:04:04.680 align:start position:0% pull it sideways, several sheets 00:04:04.680 --> 00:04:06.170 align:start position:0% pull it sideways, several sheets come <00:04:04.781><c>out. </c><00:04:04.882><c>Still, </c><00:04:04.983><c>as </c><00:04:05.084><c>they </c><00:04:05.185><c>come </c><00:04:05.286><c>out, </c><00:04:05.387><c>some </c><00:04:05.488><c>fall </c><00:04:05.589><c>out </c><00:04:05.690><c>and </c><00:04:05.791><c>scatter. </c><00:04:05.892><c>Taking </c><00:04:05.993><c>them</c> 00:04:06.170 --> 00:04:06.180 align:start position:0% come out. Still, as they come out, some fall out and scatter. Taking them 00:04:06.180 --> 00:04:07.910 align:start position:0% come out. Still, as they come out, some fall out and scatter. Taking them out <00:04:07.620><c>was</c> 00:04:07.910 --> 00:04:07.920 align:start position:0% out was 00:04:07.920 --> 00:04:09.350 align:start position:0% out was really <00:04:08.009><c>inconvenient. </c><00:04:08.098><c>I </c><00:04:08.187><c>could </c><00:04:08.276><c>just </c><00:04:08.365><c>put </c><00:04:08.454><c>them</c> 00:04:09.350 --> 00:04:09.360 align:start position:0% really inconvenient. I could just put them 00:04:09.360 --> 00:04:11.030 align:start position:0% really inconvenient. I could just put them in <00:04:09.588><c>a </c><00:04:09.816><c>case, </c><00:04:10.044><c>but </c><00:04:10.272><c>since </c><00:04:10.500><c>we</c> 00:04:11.030 --> 00:04:11.040 align:start position:0% in a case, but since we 00:04:11.040 --> 00:04:13.490 align:start position:0% in a case, but since we use <00:04:11.299><c>two </c><00:04:11.558><c>or </c><00:04:11.817><c>three </c><00:04:12.076><c>a </c><00:04:12.335><c>day, </c><00:04:12.594><c>the </c><00:04:12.853><c>quantity </c><00:04:13.112><c>is </c><00:04:13.371><c>too</c> 00:04:13.490 --> 00:04:13.500 align:start position:0% use two or three a day, the quantity is too 00:04:13.500 --> 00:04:14.750 align:start position:0% use two or three a day, the quantity is too large. <00:04:13.601><c>Putting </c><00:04:13.702><c>them </c><00:04:13.803><c>in </c><00:04:13.904><c>the </c><00:04:14.005><c>case </c><00:04:14.106><c>was </c><00:04:14.207><c>too </c><00:04:14.308><c>much </c><00:04:14.409><c>of </c><00:04:14.510><c>a</c> 00:04:14.750 --> 00:04:14.760 align:start position:0% large. Putting them in the case was too much of a 00:04:14.760 --> 00:04:16.430 align:start position:0% large. Putting them in the case was too much of a hassle. <00:04:14.919><c>If </c><00:04:15.078><c>you </c><00:04:15.237><c>leave </c><00:04:15.396><c>it </c><00:04:15.555><c>next </c><00:04:15.714><c>to </c><00:04:15.873><c>the </c><00:04:16.032><c>sink, </c><00:04:16.191><c>it</c> 00:04:16.430 --> 00:04:16.440 align:start position:0% hassle. If you leave it next to the sink, it 00:04:16.440 --> 00:04:18.289 align:start position:0% hassle. If you leave it next to the sink, it gets <00:04:16.541><c>wet. </c><00:04:16.642><c>Of </c><00:04:16.743><c>course, </c><00:04:16.844><c>the </c><00:04:16.945><c>amount </c><00:04:17.046><c>would </c><00:04:17.147><c>be </c><00:04:17.248><c>small </c><00:04:17.349><c>since </c><00:04:17.450><c>it's </c><00:04:17.551><c>toilet </c><00:04:17.652><c>paper. </c><00:04:17.753><c>I</c> 00:04:18.289 --> 00:04:18.299 align:start position:0% gets wet. Of course, the amount would be small since it's toilet paper. I 00:04:18.299 --> 00:04:20.090 align:start position:0% gets wet. Of course, the amount would be small since it's toilet paper. I bought <00:04:18.839><c>a </c><00:04:19.379><c>third </c><00:04:19.919><c>holder.</c> 00:04:20.090 --> 00:04:20.100 align:start position:0% bought a third holder. 00:04:20.100 --> 00:04:21.770 align:start position:0% bought a third holder. I <00:04:20.213><c>bought </c><00:04:20.326><c>one </c><00:04:20.439><c>because </c><00:04:20.552><c>there </c><00:04:20.665><c>was </c><00:04:20.778><c>a </c><00:04:20.891><c>partition </c><00:04:21.004><c>wall, </c><00:04:21.117><c>but </c><00:04:21.230><c>the</c> 00:04:21.770 --> 00:04:21.780 align:start position:0% I bought one because there was a partition wall, but the 00:04:21.780 --> 00:04:23.330 align:start position:0% I bought one because there was a partition wall, but the hole <00:04:21.920><c>came </c><00:04:22.060><c>off. </c><00:04:22.200><c>So, </c><00:04:22.340><c>we </c><00:04:22.480><c>had </c><00:04:22.620><c>no</c> 00:04:23.330 --> 00:04:23.340 align:start position:0% hole came off. So, we had no 00:04:23.340 --> 00:04:25.790 align:start position:0% hole came off. So, we had no choice <00:04:23.454><c>but </c><00:04:23.568><c>to </c><00:04:23.682><c>just </c><00:04:23.796><c>pile </c><00:04:23.910><c>the </c><00:04:24.024><c>toilet </c><00:04:24.138><c>paper </c><00:04:24.252><c>up </c><00:04:24.366><c>there, </c><00:04:24.480><c>which </c><00:04:24.594><c>did</c> 00:04:25.790 --> 00:04:27.650 align:start position:0% choice but to just pile the toilet paper up there, which did 00:04:27.650 --> 00:04:27.660 align:start position:0% 00:04:27.660 --> 00:04:29.330 align:start position:0% n't <00:04:28.080><c>look </c><00:04:28.500><c>good, </c><00:04:28.920><c>so </c><00:04:29.340><c>I</c> 00:04:29.330 --> 00:04:29.340 align:start position:0% n't look good, so I 00:04:29.340 --> 00:04:31.070 align:start position:0% n't look good, so I thought <00:04:29.447><c>about </c><00:04:29.554><c>what </c><00:04:29.661><c>to </c><00:04:29.768><c>do </c><00:04:29.875><c>for </c><00:04:29.982><c>a </c><00:04:30.089><c>long </c><00:04:30.196><c>time. </c><00:04:30.303><c>Then </c><00:04:30.410><c>I</c> 00:04:31.070 --> 00:04:32.930 align:start position:0% thought about what to do for a long time. Then I 00:04:32.930 --> 00:04:32.940 align:start position:0% 00:04:32.940 --> 00:04:34.730 align:start position:0% thought <00:04:33.000><c>it </c><00:04:33.060><c>would </c><00:04:33.120><c>be </c><00:04:33.180><c>great </c><00:04:33.240><c>if </c><00:04:33.300><c>there </c><00:04:33.360><c>was </c><00:04:33.420><c>a </c><00:04:33.480><c>product </c><00:04:33.540><c>that </c><00:04:33.600><c>solved </c><00:04:33.660><c>this, </c><00:04:33.720><c>and </c><00:04:33.780><c>that's </c><00:04:33.840><c>how </c><00:04:33.900><c>I </c><00:04:33.960><c>found </c><00:04:34.020><c>it </c><00:04:34.080><c>earlier. </c><00:04:34.140><c>If </c><00:04:34.200><c>you </c><00:04:34.260><c>look </c><00:04:34.320><c>now, </c><00:04:34.380><c>it </c><00:04:34.440><c>looks </c><00:04:34.500><c>like </c><00:04:34.560><c>this. </c><00:04:34.620><c>Do </c><00:04:34.680><c>you</c> 00:04:34.730 --> 00:04:35.870 align:start position:0% thought it would be great if there was a product that solved this, and that's how I found it earlier. If you look now, it looks like this. Do you 00:04:35.870 --> 00:04:35.880 align:start position:0% 00:04:35.880 --> 00:04:37.010 align:start position:0% understand? 00:04:37.010 --> 00:04:37.020 align:start position:0% understand? 00:04:37.020 --> 00:04:38.990 align:start position:0% understand? All <00:04:37.088><c>six </c><00:04:37.156><c>sides </c><00:04:37.224><c>are </c><00:04:37.292><c>wrapped </c><00:04:37.360><c>in </c><00:04:37.428><c>plastic, </c><00:04:37.496><c>and </c><00:04:37.564><c>there </c><00:04:37.632><c>are </c><00:04:37.700><c>dotted </c><00:04:37.768><c>lines </c><00:04:37.836><c>horizontally. </c><00:04:37.904><c>You </c><00:04:37.972><c>just </c><00:04:38.040><c>tear </c><00:04:38.108><c>along </c><00:04:38.176><c>the </c><00:04:38.244><c>dotted </c><00:04:38.312><c>lines </c><00:04:38.380><c>and </c><00:04:38.448><c>pull </c><00:04:38.516><c>it</c> 00:04:38.990 --> 00:04:40.670 align:start position:0% All six sides are wrapped in plastic, and there are dotted lines horizontally. You just tear along the dotted lines and pull it 00:04:40.670 --> 00:04:40.680 align:start position:0% 00:04:40.680 --> 00:04:41.930 align:start position:0% out <00:04:40.834><c>like </c><00:04:40.988><c>this. </c><00:04:41.142><c>Then </c><00:04:41.296><c>it's </c><00:04:41.450><c>fine </c><00:04:41.604><c>even </c><00:04:41.758><c>if</c> 00:04:41.930 --> 00:04:41.940 align:start position:0% out like this. Then it's fine even if 00:04:41.940 --> 00:04:43.490 align:start position:0% out like this. Then it's fine even if water <00:04:42.228><c>splashes </c><00:04:42.516><c>on </c><00:04:42.804><c>it, </c><00:04:43.092><c>and </c><00:04:43.380><c>you</c> 00:04:43.490 --> 00:04:43.500 align:start position:0% water splashes on it, and you 00:04:43.500 --> 00:04:45.710 align:start position:0% water splashes on it, and you can <00:04:43.840><c>store </c><00:04:44.180><c>it </c><00:04:44.520><c>as </c><00:04:44.860><c>is. </c><00:04:45.200><c>It </c><00:04:45.540><c>really</c> 00:04:45.710 --> 00:04:45.720 align:start position:0% can store it as is. It really 00:04:45.720 --> 00:04:47.210 align:start position:0% can store it as is. It really solved <00:04:46.100><c>what </c><00:04:46.480><c>I </c><00:04:46.860><c>wanted.</c> 00:04:47.210 --> 00:04:47.220 align:start position:0% solved what I wanted. 00:04:47.220 --> 00:04:49.430 align:start position:0% solved what I wanted. Also, <00:04:47.277><c>the </c><00:04:47.334><c>fact </c><00:04:47.391><c>that </c><00:04:47.448><c>I </c><00:04:47.505><c>could </c><00:04:47.562><c>keep </c><00:04:47.619><c>pulling </c><00:04:47.676><c>out </c><00:04:47.733><c>sheets </c><00:04:47.790><c>without </c><00:04:47.847><c>it </c><00:04:47.904><c>getting </c><00:04:47.961><c>wet </c><00:04:48.018><c>even </c><00:04:48.075><c>if </c><00:04:48.132><c>I </c><00:04:48.189><c>left </c><00:04:48.246><c>it </c><00:04:48.303><c>next </c><00:04:48.360><c>to </c><00:04:48.417><c>water, </c><00:04:48.474><c>and </c><00:04:48.531><c>that </c><00:04:48.588><c>I</c> 00:04:49.430 --> 00:04:50.270 align:start position:0% Also, the fact that I could keep pulling out sheets without it getting wet even if I left it next to water, and that I 00:04:50.270 --> 00:04:52.070 align:start position:0% 00:04:52.070 --> 00:04:52.080 align:start position:0% 00:04:52.080 --> 00:04:53.330 align:start position:0% could <00:04:52.192><c>use </c><00:04:52.304><c>it </c><00:04:52.416><c>without </c><00:04:52.528><c>a </c><00:04:52.640><c>case, </c><00:04:52.752><c>was </c><00:04:52.864><c>really </c><00:04:52.976><c>great.</c> 00:04:53.330 --> 00:04:53.340 align:start position:0% could use it without a case, was really great. 00:04:53.340 --> 00:04:55.909 align:start position:0% could use it without a case, was really great. So <00:04:53.593><c>I </c><00:04:53.846><c>wondered </c><00:04:54.099><c>if </c><00:04:54.352><c>this </c><00:04:54.605><c>was </c><00:04:54.858><c>just </c><00:04:55.111><c>my </c><00:04:55.364><c>problem, </c><00:04:55.617><c>or</c> 00:04:55.909 --> 00:04:55.919 align:start position:0% So I wondered if this was just my problem, or 00:04:55.919 --> 00:04:58.129 align:start position:0% So I wondered if this was just my problem, or what <00:04:56.474><c>others </c><00:04:57.029><c>thought, </c><00:04:57.584><c>so </c><00:04:58.139><c>I</c> 00:04:58.129 --> 00:04:58.139 align:start position:0% what others thought, so I 00:04:58.139 --> 00:05:00.170 align:start position:0% what others thought, so I looked <00:04:58.361><c>through </c><00:04:58.583><c>the </c><00:04:58.805><c>reviews. </c><00:04:59.027><c>The </c><00:04:59.249><c>reviews </c><00:04:59.471><c>were </c><00:04:59.693><c>average.</c> 00:05:00.170 --> 00:05:00.180 align:start position:0% looked through the reviews. The reviews were average. 00:05:00.180 --> 00:05:02.030 align:start position:0% looked through the reviews. The reviews were average. There <00:05:00.330><c>are </c><00:05:00.480><c>about </c><00:05:00.630><c>20 </c><00:05:00.780><c>reviews </c><00:05:00.930><c>on </c><00:05:01.080><c>Naver, </c><00:05:01.230><c>and </c><00:05:01.380><c>I</c> 00:05:02.030 --> 00:05:02.040 align:start position:0% There are about 20 reviews on Naver, and I 00:05:02.040 --> 00:05:03.650 align:start position:0% There are about 20 reviews on Naver, and I read <00:05:02.110><c>through </c><00:05:02.180><c>all </c><00:05:02.250><c>20 </c><00:05:02.320><c>of </c><00:05:02.390><c>them. </c><00:05:02.460><c>One </c><00:05:02.530><c>said </c><00:05:02.600><c>they </c><00:05:02.670><c>were </c><00:05:02.740><c>very </c><00:05:02.810><c>happy </c><00:05:02.880><c>to </c><00:05:02.950><c>see </c><00:05:03.020><c>that </c><00:05:03.090><c>the </c><00:05:03.160><c>items </c><00:05:03.230><c>were </c><00:05:03.300><c>individually</c> 00:05:03.650 --> 00:05:03.660 align:start position:0% read through all 20 of them. One said they were very happy to see that the items were individually 00:05:03.660 --> 00:05:05.090 align:start position:0% read through all 20 of them. One said they were very happy to see that the items were individually bundled <00:05:03.840><c>and </c><00:05:04.020><c>the </c><00:05:04.200><c>production </c><00:05:04.380><c>date </c><00:05:04.560><c>was</c> 00:05:05.090 --> 00:05:05.100 align:start position:0% bundled and the production date was 00:05:05.100 --> 00:05:06.710 align:start position:0% bundled and the production date was displayed. <00:05:05.256><c>It’s </c><00:05:05.412><c>exactly </c><00:05:05.568><c>the </c><00:05:05.724><c>same </c><00:05:05.880><c>as </c><00:05:06.036><c>my </c><00:05:06.192><c>experience; </c><00:05:06.348><c>they </c><00:05:06.504><c>were </c><00:05:06.660><c>bundled</c> 00:05:06.710 --> 00:05:06.720 align:start position:0% displayed. It’s exactly the same as my experience; they were bundled 00:05:06.720 --> 00:05:09.350 align:start position:0% displayed. It’s exactly the same as my experience; they were bundled low, <00:05:08.880><c>and</c> 00:05:09.350 --> 00:05:09.360 align:start position:0% low, and 00:05:09.360 --> 00:05:10.070 align:start position:0% low, and 00:05:10.070 --> 00:05:10.080 align:start position:0% 00:05:10.080 --> 00:05:12.650 align:start position:0% although <00:05:10.224><c>the </c><00:05:10.368><c>box </c><00:05:10.512><c>got </c><00:05:10.656><c>wet </c><00:05:10.800><c>because </c><00:05:10.944><c>it </c><00:05:11.088><c>rained, </c><00:05:11.232><c>the </c><00:05:11.376><c>contents </c><00:05:11.520><c>remained </c><00:05:11.664><c>dry </c><00:05:11.808><c>since </c><00:05:11.952><c>they </c><00:05:12.096><c>were </c><00:05:12.240><c>wrapped </c><00:05:12.384><c>in </c><00:05:12.528><c>plastic.</c> 00:05:12.650 --> 00:05:15.530 align:start position:0% although the box got wet because it rained, the contents remained dry since they were wrapped in plastic. 00:05:15.530 --> 00:05:15.540 align:start position:0% 00:05:15.540 --> 00:05:17.510 align:start position:0% Another <00:05:15.604><c>said </c><00:05:15.668><c>it </c><00:05:15.732><c>isn't </c><00:05:15.796><c>convenient </c><00:05:15.860><c>to </c><00:05:15.924><c>have </c><00:05:15.988><c>to </c><00:05:16.052><c>tear </c><00:05:16.116><c>it </c><00:05:16.180><c>open </c><00:05:16.244><c>from </c><00:05:16.308><c>the </c><00:05:16.372><c>middle. </c><00:05:16.436><c>Usually, </c><00:05:16.500><c>you </c><00:05:16.564><c>have </c><00:05:16.628><c>to </c><00:05:16.692><c>tear </c><00:05:16.756><c>it </c><00:05:16.820><c>like </c><00:05:16.884><c>this, </c><00:05:16.948><c>but </c><00:05:17.012><c>this </c><00:05:17.076><c>one </c><00:05:17.140><c>tears </c><00:05:17.204><c>like </c><00:05:17.268><c>this,</c> 00:05:17.510 --> 00:05:19.010 align:start position:0% Another said it isn't convenient to have to tear it open from the middle. Usually, you have to tear it like this, but this one tears like this, 00:05:19.010 --> 00:05:19.020 align:start position:0% 00:05:19.020 --> 00:05:21.469 align:start position:0% so <00:05:19.116><c>taking </c><00:05:19.212><c>them </c><00:05:19.308><c>out </c><00:05:19.404><c>is </c><00:05:19.500><c>a </c><00:05:19.596><c>bit </c><00:05:19.692><c>inconvenient. </c><00:05:19.788><c>Aside </c><00:05:19.884><c>from </c><00:05:19.980><c>that, </c><00:05:20.076><c>it </c><00:05:20.172><c>was </c><00:05:20.268><c>great.</c> 00:05:21.469 --> 00:05:21.479 align:start position:0% so taking them out is a bit inconvenient. Aside from that, it was great. 00:05:21.479 --> 00:05:23.450 align:start position:0% so taking them out is a bit inconvenient. Aside from that, it was great. Next, <00:05:21.919><c>they </c><00:05:22.359><c>said </c><00:05:22.799><c>they</c> 00:05:23.450 --> 00:05:23.460 align:start position:0% Next, they said they 00:05:23.460 --> 00:05:25.310 align:start position:0% Next, they said they really <00:05:23.632><c>liked </c><00:05:23.804><c>that </c><00:05:23.976><c>it </c><00:05:24.148><c>was </c><00:05:24.320><c>individually </c><00:05:24.492><c>packaged. </c><00:05:24.664><c>This </c><00:05:24.836><c>person</c> 00:05:25.310 --> 00:05:25.320 align:start position:0% really liked that it was individually packaged. This person 00:05:25.320 --> 00:05:27.230 align:start position:0% really liked that it was individually packaged. This person repurchased <00:05:25.389><c>it </c><00:05:25.458><c>because </c><00:05:25.527><c>they </c><00:05:25.596><c>liked </c><00:05:25.665><c>being </c><00:05:25.734><c>able </c><00:05:25.803><c>to </c><00:05:25.872><c>use </c><00:05:25.941><c>it </c><00:05:26.010><c>right </c><00:05:26.079><c>away </c><00:05:26.148><c>without </c><00:05:26.217><c>a </c><00:05:26.286><c>case, </c><00:05:26.355><c>and </c><00:05:26.424><c>they </c><00:05:26.493><c>liked </c><00:05:26.562><c>that </c><00:05:26.631><c>the</c> 00:05:27.230 --> 00:05:28.249 align:start position:0% repurchased it because they liked being able to use it right away without a case, and they liked that the 00:05:28.249 --> 00:05:28.259 align:start position:0% 00:05:28.259 --> 00:05:30.170 align:start position:0% inside <00:05:28.368><c>was </c><00:05:28.477><c>visible </c><00:05:28.586><c>so </c><00:05:28.695><c>they </c><00:05:28.804><c>could </c><00:05:28.913><c>see </c><00:05:29.022><c>the </c><00:05:29.131><c>remaining </c><00:05:29.240><c>amount, </c><00:05:29.349><c>making </c><00:05:29.458><c>it</c> 00:05:30.170 --> 00:05:30.180 align:start position:0% inside was visible so they could see the remaining amount, making it 00:05:30.180 --> 00:05:31.610 align:start position:0% inside was visible so they could see the remaining amount, making it easy <00:05:30.719><c>to </c><00:05:31.258><c>replace.</c> 00:05:31.610 --> 00:05:34.490 align:start position:0% easy to replace. 00:05:34.490 --> 00:05:36.290 align:start position:0% 00:05:36.290 --> 00:05:38.390 align:start position:0% 00:05:38.390 --> 00:05:40.129 align:start position:0% 00:05:40.129 --> 00:05:41.629 align:start position:0% 00:05:41.629 --> 00:05:43.610 align:start position:0% 00:05:43.610 --> 00:05:43.620 align:start position:0% 00:05:43.620 --> 00:05:45.469 align:start position:0% Looking <00:05:43.653><c>at </c><00:05:43.686><c>the </c><00:05:43.719><c>reviews, </c><00:05:43.752><c>it </c><00:05:43.785><c>seems </c><00:05:43.818><c>most </c><00:05:43.851><c>people </c><00:05:43.884><c>bought </c><00:05:43.917><c>this </c><00:05:43.950><c>in </c><00:05:43.983><c>shops </c><00:05:44.016><c>or </c><00:05:44.049><c>offices. </c><00:05:44.082><c>It </c><00:05:44.115><c>looks </c><00:05:44.148><c>like </c><00:05:44.181><c>they </c><00:05:44.214><c>just </c><00:05:44.247><c>place </c><00:05:44.280><c>these </c><00:05:44.313><c>on </c><00:05:44.346><c>the </c><00:05:44.379><c>counter </c><00:05:44.412><c>in </c><00:05:44.445><c>restaurants </c><00:05:44.478><c>and </c><00:05:44.511><c>pull </c><00:05:44.544><c>them </c><00:05:44.577><c>out </c><00:05:44.610><c>as </c><00:05:44.643><c>needed. </c><00:05:44.676><c>So </c><00:05:44.709><c>I </c><00:05:44.742><c>thought, </c><00:05:44.775><c>"Ah, </c><00:05:44.808><c>so </c><00:05:44.841><c>that's </c><00:05:44.874><c>why </c><00:05:44.907><c>restaurants </c><00:05:44.940><c>like </c><00:05:44.973><c>this." </c><00:05:45.006><c>I </c><00:05:45.039><c>analyzed </c><00:05:45.072><c>the </c><00:05:45.105><c>20 </c><00:05:45.138><c>reviews, </c><00:05:45.171><c>and </c><00:05:45.204><c>about</c> 00:05:45.469 --> 00:05:45.479 align:start position:0% Looking at the reviews, it seems most people bought this in shops or offices. It looks like they just place these on the counter in restaurants and pull them out as needed. So I thought, "Ah, so that's why restaurants like this." I analyzed the 20 reviews, and about 00:05:45.479 --> 00:05:47.150 align:start position:0% Looking at the reviews, it seems most people bought this in shops or offices. It looks like they just place these on the counter in restaurants and pull them out as needed. So I thought, "Ah, so that's why restaurants like this." I analyzed the 20 reviews, and about five <00:05:45.632><c>people </c><00:05:45.785><c>said </c><00:05:45.938><c>they </c><00:05:46.091><c>liked </c><00:05:46.244><c>the </c><00:05:46.397><c>individual </c><00:05:46.550><c>packaging </c><00:05:46.703><c>like </c><00:05:46.856><c>this.</c> 00:05:47.150 --> 00:05:49.010 align:start position:0% five people said they liked the individual packaging like this. 00:05:49.010 --> 00:05:49.020 align:start position:0% 00:05:49.020 --> 00:05:50.570 align:start position:0% There <00:05:49.121><c>were </c><00:05:49.222><c>some </c><00:05:49.323><c>who </c><00:05:49.424><c>said </c><00:05:49.525><c>the </c><00:05:49.626><c>quality </c><00:05:49.727><c>was </c><00:05:49.828><c>poor, </c><00:05:49.929><c>but </c><00:05:50.030><c>conversely, </c><00:05:50.131><c>there </c><00:05:50.232><c>were </c><00:05:50.333><c>also</c> 00:05:50.570 --> 00:05:50.580 align:start position:0% There were some who said the quality was poor, but conversely, there were also 00:05:50.580 --> 00:05:51.890 align:start position:0% There were some who said the quality was poor, but conversely, there were also people <00:05:50.715><c>who </c><00:05:50.850><c>said </c><00:05:50.985><c>the </c><00:05:51.120><c>quality </c><00:05:51.255><c>was </c><00:05:51.390><c>good. </c><00:05:51.525><c>I </c><00:05:51.660><c>did</c> 00:05:51.890 --> 00:05:51.900 align:start position:0% people who said the quality was good. I did 00:05:51.900 --> 00:05:53.270 align:start position:0% people who said the quality was good. I did n't <00:05:52.011><c>look </c><00:05:52.122><c>at </c><00:05:52.233><c>the </c><00:05:52.344><c>price </c><00:05:52.455><c>separately; </c><00:05:52.566><c>I </c><00:05:52.677><c>just</c> 00:05:53.270 --> 00:05:53.280 align:start position:0% n't look at the price separately; I just 00:05:53.280 --> 00:05:54.830 align:start position:0% n't look at the price separately; I just bought <00:05:53.393><c>it </c><00:05:53.506><c>because </c><00:05:53.619><c>it </c><00:05:53.732><c>seemed </c><00:05:53.845><c>decent. </c><00:05:53.958><c>It's </c><00:05:54.071><c>the </c><00:05:54.184><c>same </c><00:05:54.297><c>product, </c><00:05:54.410><c>so</c> 00:05:54.830 --> 00:05:54.840 align:start position:0% bought it because it seemed decent. It's the same product, so 00:05:54.840 --> 00:05:56.870 align:start position:0% bought it because it seemed decent. It's the same product, so why <00:05:54.972><c>is </c><00:05:55.104><c>the </c><00:05:55.236><c>quality </c><00:05:55.368><c>different? </c><00:05:55.500><c>I </c><00:05:55.632><c>thought </c><00:05:55.764><c>about </c><00:05:55.896><c>why </c><00:05:56.028><c>some </c><00:05:56.160><c>people </c><00:05:56.292><c>say </c><00:05:56.424><c>it’s </c><00:05:56.556><c>good </c><00:05:56.688><c>while </c><00:05:56.820><c>others</c> 00:05:56.870 --> 00:05:56.880 align:start position:0% why is the quality different? I thought about why some people say it’s good while others 00:05:56.880 --> 00:05:58.189 align:start position:0% why is the quality different? I thought about why some people say it’s good while others think <00:05:56.950><c>it’s </c><00:05:57.020><c>bad, </c><00:05:57.090><c>and </c><00:05:57.160><c>I </c><00:05:57.230><c>realized </c><00:05:57.300><c>their</c> 00:05:58.189 --> 00:05:58.199 align:start position:0% think it’s bad, and I realized their 00:05:58.199 --> 00:05:59.510 align:start position:0% think it’s bad, and I realized their situations <00:05:59.340><c>are</c> 00:05:59.510 --> 00:05:59.520 align:start position:0% situations are 00:05:59.520 --> 00:06:00.590 align:start position:0% situations are a <00:05:59.604><c>bit </c><00:05:59.688><c>different. </c><00:05:59.772><c>It </c><00:05:59.856><c>seems </c><00:05:59.940><c>some</c> 00:06:00.590 --> 00:06:00.600 align:start position:0% a bit different. It seems some 00:06:00.600 --> 00:06:02.330 align:start position:0% a bit different. It seems some people <00:06:00.875><c>wanted </c><00:06:01.150><c>something </c><00:06:01.425><c>softer, </c><00:06:01.700><c>while </c><00:06:01.975><c>others</c> 00:06:02.330 --> 00:06:02.340 align:start position:0% people wanted something softer, while others 00:06:02.340 --> 00:06:03.890 align:start position:0% people wanted something softer, while others wanted <00:06:03.030><c>something </c><00:06:03.720><c>rigid.</c> 00:06:03.890 --> 00:06:03.900 align:start position:0% wanted something rigid. 00:06:03.900 --> 00:06:05.270 align:start position:0% wanted something rigid. If <00:06:04.184><c>I </c><00:06:04.468><c>were </c><00:06:04.752><c>doing </c><00:06:05.036><c>branding,</c> 00:06:05.270 --> 00:06:06.890 align:start position:0% If I were doing branding, 00:06:06.890 --> 00:06:06.900 align:start position:0% 00:06:06.900 --> 00:06:08.870 align:start position:0% thinking <00:06:07.110><c>about </c><00:06:07.320><c>how </c><00:06:07.530><c>to </c><00:06:07.740><c>create </c><00:06:07.950><c>a </c><00:06:08.160><c>core </c><00:06:08.370><c>item, </c><00:06:08.580><c>the</c> 00:06:08.870 --> 00:06:08.880 align:start position:0% thinking about how to create a core item, the 00:06:08.880 --> 00:06:10.790 align:start position:0% thinking about how to create a core item, the first <00:06:08.953><c>thing </c><00:06:09.026><c>I </c><00:06:09.099><c>considered </c><00:06:09.172><c>was </c><00:06:09.245><c>that </c><00:06:09.318><c>it </c><00:06:09.391><c>needs </c><00:06:09.464><c>to </c><00:06:09.537><c>tear </c><00:06:09.610><c>horizontally, </c><00:06:09.683><c>not </c><00:06:09.756><c>vertically. </c><00:06:09.829><c>Since </c><00:06:09.902><c>it </c><00:06:09.975><c>tears </c><00:06:10.048><c>like </c><00:06:10.121><c>this, </c><00:06:10.194><c>the</c> 00:06:10.790 --> 00:06:10.800 align:start position:0% first thing I considered was that it needs to tear horizontally, not vertically. Since it tears like this, the 00:06:10.800 --> 00:06:12.110 align:start position:0% first thing I considered was that it needs to tear horizontally, not vertically. Since it tears like this, the tissues <00:06:12.000><c>don't</c> 00:06:12.110 --> 00:06:12.120 align:start position:0% tissues don't 00:06:12.120 --> 00:06:13.670 align:start position:0% tissues don't all <00:06:12.226><c>get </c><00:06:12.332><c>torn </c><00:06:12.438><c>when </c><00:06:12.544><c>you </c><00:06:12.650><c>pull </c><00:06:12.756><c>them </c><00:06:12.862><c>out. </c><00:06:12.968><c>If </c><00:06:13.074><c>you</c> 00:06:13.670 --> 00:06:13.680 align:start position:0% all get torn when you pull them out. If you 00:06:13.680 --> 00:06:15.050 align:start position:0% all get torn when you pull them out. If you pull <00:06:13.755><c>it </c><00:06:13.830><c>out </c><00:06:13.905><c>like </c><00:06:13.980><c>this, </c><00:06:14.055><c>you </c><00:06:14.130><c>can </c><00:06:14.205><c>take </c><00:06:14.280><c>it </c><00:06:14.355><c>out </c><00:06:14.430><c>easily. </c><00:06:14.505><c>I </c><00:06:14.580><c>think </c><00:06:14.655><c>that </c><00:06:14.730><c>alone </c><00:06:14.805><c>would </c><00:06:14.880><c>be</c> 00:06:15.050 --> 00:06:15.060 align:start position:0% pull it out like this, you can take it out easily. I think that alone would be 00:06:15.060 --> 00:06:17.029 align:start position:0% pull it out like this, you can take it out easily. I think that alone would be sufficient. <00:06:15.989><c>I </c><00:06:16.918><c>would</c> 00:06:17.029 --> 00:06:17.039 align:start position:0% sufficient. I would 00:06:17.039 --> 00:06:19.129 align:start position:0% sufficient. I would probably <00:06:17.349><c>make </c><00:06:17.659><c>two </c><00:06:17.969><c>types </c><00:06:18.279><c>of </c><00:06:18.589><c>materials: </c><00:06:18.899><c>a</c> 00:06:19.129 --> 00:06:19.139 align:start position:0% probably make two types of materials: a 00:06:19.139 --> 00:06:20.810 align:start position:0% probably make two types of materials: a standard <00:06:19.304><c>version </c><00:06:19.469><c>and </c><00:06:19.634><c>a </c><00:06:19.799><c>premium </c><00:06:19.964><c>version. </c><00:06:20.129><c>The </c><00:06:20.294><c>standard </c><00:06:20.459><c>version</c> 00:06:20.810 --> 00:06:22.550 align:start position:0% standard version and a premium version. The standard version 00:06:22.550 --> 00:06:22.560 align:start position:0% 00:06:22.560 --> 00:06:24.590 align:start position:0% seems <00:06:22.702><c>to </c><00:06:22.844><c>use </c><00:06:22.986><c>recycled </c><00:06:23.128><c>paper, </c><00:06:23.270><c>so </c><00:06:23.412><c>it </c><00:06:23.554><c>is </c><00:06:23.696><c>super</c> 00:06:24.590 --> 00:06:24.600 align:start position:0% seems to use recycled paper, so it is super 00:06:24.600 --> 00:06:26.150 align:start position:0% seems to use recycled paper, so it is super convenient. <00:06:24.714><c>I </c><00:06:24.828><c>would </c><00:06:24.942><c>make </c><00:06:25.056><c>the </c><00:06:25.170><c>low-cost </c><00:06:25.284><c>product </c><00:06:25.398><c>the </c><00:06:25.512><c>current </c><00:06:25.626><c>lineup, </c><00:06:25.740><c>and </c><00:06:25.854><c>then</c> 00:06:26.150 --> 00:06:26.160 align:start position:0% convenient. I would make the low-cost product the current lineup, and then 00:06:26.160 --> 00:06:28.189 align:start position:0% convenient. I would make the low-cost product the current lineup, and then create <00:06:26.544><c>a </c><00:06:26.928><c>premium </c><00:06:27.312><c>version </c><00:06:27.696><c>as </c><00:06:28.080><c>well.</c> 00:06:28.189 --> 00:06:28.199 align:start position:0% create a premium version as well. 00:06:28.199 --> 00:06:30.590 align:start position:0% create a premium version as well. So, <00:06:28.461><c>even </c><00:06:28.723><c>in </c><00:06:28.985><c>high-end </c><00:06:29.247><c>restaurants—though </c><00:06:29.509><c>"high-end" </c><00:06:29.771><c>doesn't </c><00:06:30.033><c>really </c><00:06:30.295><c>mean</c> 00:06:30.590 --> 00:06:30.600 align:start position:0% So, even in high-end restaurants—though "high-end" doesn't really mean 00:06:30.600 --> 00:06:32.029 align:start position:0% So, even in high-end restaurants—though "high-end" doesn't really mean anything <00:06:30.694><c>huge—it </c><00:06:30.788><c>should </c><00:06:30.882><c>be </c><00:06:30.976><c>comfortable </c><00:06:31.070><c>enough </c><00:06:31.164><c>to </c><00:06:31.258><c>be </c><00:06:31.352><c>used </c><00:06:31.446><c>freely </c><00:06:31.540><c>in </c><00:06:31.634><c>places </c><00:06:31.728><c>just </c><00:06:31.822><c>a </c><00:06:31.916><c>little</c> 00:06:32.029 --> 00:06:32.039 align:start position:0% anything huge—it should be comfortable enough to be used freely in places just a little 00:06:32.039 --> 00:06:33.529 align:start position:0% anything huge—it should be comfortable enough to be used freely in places just a little above <00:06:32.204><c>a </c><00:06:32.369><c>soup </c><00:06:32.534><c>restaurant, </c><00:06:32.699><c>with </c><00:06:32.864><c>slightly </c><00:06:33.029><c>better </c><00:06:33.194><c>interiors. </c><00:06:33.359><c>You</c> 00:06:33.529 --> 00:06:35.749 align:start position:0% above a soup restaurant, with slightly better interiors. You 00:06:35.749 --> 00:06:36.830 align:start position:0% 00:06:36.830 --> 00:06:38.870 align:start position:0% 00:06:38.870 --> 00:06:38.880 align:start position:0% 00:06:38.880 --> 00:06:40.309 align:start position:0% can <00:06:38.931><c>take </c><00:06:38.982><c>a </c><00:06:39.033><c>roll </c><00:06:39.084><c>of </c><00:06:39.135><c>toilet </c><00:06:39.186><c>paper </c><00:06:39.237><c>with </c><00:06:39.288><c>you </c><00:06:39.339><c>when </c><00:06:39.390><c>you </c><00:06:39.441><c>go </c><00:06:39.492><c>to </c><00:06:39.543><c>the </c><00:06:39.594><c>restroom. </c><00:06:39.645><c>You </c><00:06:39.696><c>know </c><00:06:39.747><c>how </c><00:06:39.798><c>it </c><00:06:39.849><c>feels </c><00:06:39.900><c>a </c><00:06:39.951><c>bit... </c><00:06:40.002><c>awkward?</c> 00:06:40.309 --> 00:06:41.990 align:start position:0% can take a roll of toilet paper with you when you go to the restroom. You know how it feels a bit... awkward? 00:06:41.990 --> 00:06:42.000 align:start position:0% 00:06:42.000 --> 00:06:44.510 align:start position:0% I <00:06:42.102><c>think </c><00:06:42.204><c>we </c><00:06:42.306><c>just </c><00:06:42.408><c>need </c><00:06:42.510><c>to </c><00:06:42.612><c>get </c><00:06:42.714><c>rid </c><00:06:42.816><c>of </c><00:06:42.918><c>that </c><00:06:43.020><c>feeling. </c><00:06:43.122><c>If </c><00:06:43.224><c>we </c><00:06:43.326><c>just </c><00:06:43.428><c>put </c><00:06:43.530><c>our </c><00:06:43.632><c>brand </c><00:06:43.734><c>logo </c><00:06:43.836><c>on </c><00:06:43.938><c>this </c><00:06:44.040><c>plastic </c><00:06:44.142><c>bag,</c> 00:06:44.510 --> 00:06:45.950 align:start position:0% I think we just need to get rid of that feeling. If we just put our brand logo on this plastic bag, 00:06:45.950 --> 00:06:45.960 align:start position:0% 00:06:45.960 --> 00:06:47.809 align:start position:0% seal <00:06:46.126><c>it </c><00:06:46.292><c>slightly </c><00:06:46.458><c>like </c><00:06:46.624><c>a </c><00:06:46.790><c>tissue </c><00:06:46.956><c>box, </c><00:06:47.122><c>and </c><00:06:47.288><c>make </c><00:06:47.454><c>it</c> 00:06:47.809 --> 00:06:47.819 align:start position:0% seal it slightly like a tissue box, and make it 00:06:47.819 --> 00:06:49.790 align:start position:0% seal it slightly like a tissue box, and make it look <00:06:48.089><c>like </c><00:06:48.359><c>it </c><00:06:48.629><c>isn't </c><00:06:48.899><c>toilet </c><00:06:49.169><c>paper, </c><00:06:49.439><c>I</c> 00:06:49.790 --> 00:06:49.800 align:start position:0% look like it isn't toilet paper, I 00:06:49.800 --> 00:06:50.870 align:start position:0% look like it isn't toilet paper, I 00:06:50.870 --> 00:06:50.880 align:start position:0% 00:06:50.880 --> 00:06:52.370 align:start position:0% think <00:06:51.033><c>it </c><00:06:51.186><c>would </c><00:06:51.339><c>look </c><00:06:51.492><c>good </c><00:06:51.645><c>if </c><00:06:51.798><c>placed </c><00:06:51.951><c>in </c><00:06:52.104><c>a </c><00:06:52.257><c>restaurant.</c> 00:06:52.370 --> 00:06:52.380 align:start position:0% think it would look good if placed in a restaurant. 00:06:52.380 --> 00:06:54.830 align:start position:0% think it would look good if placed in a restaurant. So... <00:06:52.642><c>We </c><00:06:52.904><c>just </c><00:06:53.166><c>need </c><00:06:53.428><c>to </c><00:06:53.690><c>slightly </c><00:06:53.952><c>change </c><00:06:54.214><c>the </c><00:06:54.476><c>design,</c> 00:06:54.830 --> 00:06:54.840 align:start position:0% So... We just need to slightly change the design, 00:06:54.840 --> 00:06:56.570 align:start position:0% So... We just need to slightly change the design, make <00:06:55.050><c>it </c><00:06:55.260><c>a </c><00:06:55.470><c>bit </c><00:06:55.680><c>more </c><00:06:55.890><c>premium, </c><00:06:56.100><c>and</c> 00:06:56.570 --> 00:06:56.580 align:start position:0% make it a bit more premium, and 00:06:56.580 --> 00:06:57.650 align:start position:0% make it a bit more premium, and sell <00:06:56.628><c>it </c><00:06:56.676><c>for </c><00:06:56.724><c>a </c><00:06:56.772><c>higher </c><00:06:56.820><c>price. </c><00:06:56.868><c>And </c><00:06:56.916><c>the </c><00:06:56.964><c>most </c><00:06:57.012><c>important </c><00:06:57.060><c>thing </c><00:06:57.108><c>is </c><00:06:57.156><c>that </c><00:06:57.204><c>we </c><00:06:57.252><c>need </c><00:06:57.300><c>to</c> 00:06:57.650 --> 00:06:57.660 align:start position:0% sell it for a higher price. And the most important thing is that we need to 00:06:57.660 --> 00:06:59.689 align:start position:0% sell it for a higher price. And the most important thing is that we need to use <00:06:57.999><c>this </c><00:06:58.338><c>product </c><00:06:58.677><c>for </c><00:06:59.016><c>branding. </c><00:06:59.355><c>As </c><00:06:59.694><c>we</c> 00:06:59.689 --> 00:06:59.699 align:start position:0% use this product for branding. As we 00:06:59.699 --> 00:07:01.969 align:start position:0% use this product for branding. As we saw <00:07:00.059><c>earlier, </c><00:07:00.419><c>the </c><00:07:00.779><c>product </c><00:07:01.139><c>name </c><00:07:01.499><c>was </c><00:07:01.859><c>actually</c> 00:07:01.969 --> 00:07:01.979 align:start position:0% saw earlier, the product name was actually 00:07:01.979 --> 00:07:03.710 align:start position:0% saw earlier, the product name was actually named <00:07:02.174><c>poorly—it </c><00:07:02.369><c>was </c><00:07:02.564><c>a </c><00:07:02.759><c>generic </c><00:07:02.954><c>term. </c><00:07:03.149><c>We </c><00:07:03.344><c>need </c><00:07:03.539><c>to</c> 00:07:03.710 --> 00:07:03.720 align:start position:0% named poorly—it was a generic term. We need to 00:07:03.720 --> 00:07:05.450 align:start position:0% named poorly—it was a generic term. We need to change <00:07:04.110><c>that </c><00:07:04.500><c>slightly </c><00:07:04.890><c>and </c><00:07:05.280><c>clearly</c> 00:07:05.450 --> 00:07:05.460 align:start position:0% change that slightly and clearly 00:07:05.460 --> 00:07:07.610 align:start position:0% change that slightly and clearly showcase <00:07:05.749><c>our </c><00:07:06.038><c>characteristics </c><00:07:06.327><c>in </c><00:07:06.616><c>the </c><00:07:06.905><c>listing </c><00:07:07.194><c>images.</c> 00:07:07.610 --> 00:07:07.620 align:start position:0% showcase our characteristics in the listing images. 00:07:07.620 --> 00:07:09.230 align:start position:0% showcase our characteristics in the listing images. Next, <00:07:07.660><c>I </c><00:07:07.700><c>noticed </c><00:07:07.740><c>that</c> 00:07:09.230 --> 00:07:09.240 align:start position:0% Next, I noticed that 00:07:09.240 --> 00:07:10.730 align:start position:0% Next, I noticed that restaurants <00:07:09.579><c>buy </c><00:07:09.918><c>in </c><00:07:10.257><c>bulk,</c> 00:07:10.730 --> 00:07:10.740 align:start position:0% restaurants buy in bulk, 00:07:10.740 --> 00:07:11.570 align:start position:0% restaurants buy in bulk, so we could 00:07:11.570 --> 00:07:13.610 align:start position:0% so we could 00:07:13.610 --> 00:07:13.620 align:start position:0% 00:07:13.620 --> 00:07:15.409 align:start position:0% change <00:07:13.714><c>our </c><00:07:13.808><c>sales </c><00:07:13.902><c>methods, </c><00:07:13.996><c>such </c><00:07:14.090><c>as </c><00:07:14.184><c>offering </c><00:07:14.278><c>repurchase </c><00:07:14.372><c>coupons. </c><00:07:14.466><c>For </c><00:07:14.560><c>instance, </c><00:07:14.654><c>if </c><00:07:14.748><c>you</c> 00:07:15.409 --> 00:07:15.419 align:start position:0% change our sales methods, such as offering repurchase coupons. For instance, if you 00:07:15.419 --> 00:07:17.029 align:start position:0% change our sales methods, such as offering repurchase coupons. For instance, if you buy <00:07:15.619><c>10, </c><00:07:15.819><c>get </c><00:07:16.019><c>an </c><00:07:16.219><c>extra </c><00:07:16.419><c>box, </c><00:07:16.619><c>or</c> 00:07:17.029 --> 00:07:19.249 align:start position:0% buy 10, get an extra box, or 00:07:19.249 --> 00:07:19.259 align:start position:0% 00:07:19.259 --> 00:07:21.409 align:start position:0% give <00:07:19.415><c>other </c><00:07:19.571><c>items </c><00:07:19.727><c>needed </c><00:07:19.883><c>by </c><00:07:20.039><c>restaurants </c><00:07:20.195><c>as </c><00:07:20.351><c>gifts, </c><00:07:20.507><c>or </c><00:07:20.663><c>provide </c><00:07:20.819><c>cases,</c> 00:07:21.409 --> 00:07:21.419 align:start position:0% give other items needed by restaurants as gifts, or provide cases, 00:07:21.419 --> 00:07:23.390 align:start position:0% give other items needed by restaurants as gifts, or provide cases, etc. <00:07:22.229><c>If </c><00:07:23.039><c>we</c> 00:07:23.390 --> 00:07:23.400 align:start position:0% etc. If we 00:07:23.400 --> 00:07:25.610 align:start position:0% etc. If we simply <00:07:23.519><c>add </c><00:07:23.638><c>convenience </c><00:07:23.757><c>to </c><00:07:23.876><c>the </c><00:07:23.995><c>purchase </c><00:07:24.114><c>in </c><00:07:24.233><c>various </c><00:07:24.352><c>ways, </c><00:07:24.471><c>I </c><00:07:24.590><c>think</c> 00:07:25.610 --> 00:07:25.620 align:start position:0% simply add convenience to the purchase in various ways, I think 00:07:25.620 --> 00:07:27.529 align:start position:0% simply add convenience to the purchase in various ways, I think we <00:07:25.819><c>can </c><00:07:26.018><c>definitely </c><00:07:26.217><c>create </c><00:07:26.416><c>our </c><00:07:26.615><c>own </c><00:07:26.814><c>toilet </c><00:07:27.013><c>paper </c><00:07:27.212><c>brand. </c><00:07:27.411><c>So,</c> 00:07:27.529 --> 00:07:27.539 align:start position:0% we can definitely create our own toilet paper brand. So, 00:07:27.539 --> 00:07:29.150 align:start position:0% we can definitely create our own toilet paper brand. So, today <00:07:28.109><c>we </c><00:07:28.679><c>covered</c> 00:07:29.150 --> 00:07:29.160 align:start position:0% today we covered 00:07:29.160 --> 00:07:31.670 align:start position:0% today we covered how <00:07:29.356><c>to </c><00:07:29.552><c>build </c><00:07:29.748><c>a </c><00:07:29.944><c>brand, </c><00:07:30.140><c>why </c><00:07:30.336><c>we </c><00:07:30.532><c>need </c><00:07:30.728><c>to </c><00:07:30.924><c>do </c><00:07:31.120><c>it, </c><00:07:31.316><c>and</c> 00:07:31.670 --> 00:07:31.680 align:start position:0% how to build a brand, why we need to do it, and 00:07:31.680 --> 00:07:33.469 align:start position:0% how to build a brand, why we need to do it, and what 00:07:33.469 --> 00:07:33.479 align:start position:0% what 00:07:33.479 --> 00:07:35.809 align:start position:0% what items <00:07:33.614><c>we </c><00:07:33.749><c>need </c><00:07:33.884><c>to </c><00:07:34.019><c>find </c><00:07:34.154><c>to </c><00:07:34.289><c>achieve </c><00:07:34.424><c>that. </c><00:07:34.559><c>I </c><00:07:34.694><c>plan </c><00:07:34.829><c>to </c><00:07:34.964><c>talk </c><00:07:35.099><c>about</c> 00:07:35.809 --> 00:07:35.819 align:start position:0% items we need to find to achieve that. I plan to talk about 00:07:35.819 --> 00:07:37.969 align:start position:0% items we need to find to achieve that. I plan to talk about how <00:07:35.919><c>to </c><00:07:36.019><c>manufacture </c><00:07:36.119><c>it </c><00:07:36.219><c>next </c><00:07:36.319><c>time </c><00:07:36.419><c>once </c><00:07:36.519><c>we </c><00:07:36.619><c>find </c><00:07:36.719><c>those </c><00:07:36.819><c>items. </c><00:07:36.919><c>To </c><00:07:37.019><c>prepare</c> 00:07:37.969 --> 00:07:37.979 align:start position:0% how to manufacture it next time once we find those items. To prepare 00:07:37.979 --> 00:07:38.809 align:start position:0% how to manufacture it next time once we find those items. To prepare 00:07:38.809 --> 00:07:40.129 align:start position:0% 00:07:40.129 --> 00:07:40.139 align:start position:0% 00:07:40.139 --> 00:07:41.689 align:start position:0% for <00:07:40.229><c>that, </c><00:07:40.319><c>I </c><00:07:40.409><c>have </c><00:07:40.499><c>a </c><00:07:40.589><c>little </c><00:07:40.679><c>homework </c><00:07:40.769><c>assignment. </c><00:07:40.859><c>You </c><00:07:40.949><c>need </c><00:07:41.039><c>to</c> 00:07:41.689 --> 00:07:41.699 align:start position:0% for that, I have a little homework assignment. You need to 00:07:41.699 --> 00:07:43.850 align:start position:0% for that, I have a little homework assignment. You need to pull <00:07:41.999><c>out </c><00:07:42.299><c>your </c><00:07:42.599><c>shopping </c><00:07:42.899><c>list. </c><00:07:43.199><c>I’m</c> 00:07:43.850 --> 00:07:43.860 align:start position:0% pull out your shopping list. I’m 00:07:43.860 --> 00:07:46.430 align:start position:0% pull out your shopping list. I’m deliberately <00:07:43.953><c>breaking </c><00:07:44.046><c>this </c><00:07:44.139><c>video </c><00:07:44.232><c>down </c><00:07:44.325><c>so </c><00:07:44.418><c>you </c><00:07:44.511><c>can </c><00:07:44.604><c>look </c><00:07:44.697><c>at </c><00:07:44.790><c>what </c><00:07:44.883><c>you’ve </c><00:07:44.976><c>bought </c><00:07:45.069><c>so </c><00:07:45.162><c>far, </c><00:07:45.255><c>and </c><00:07:45.348><c>I </c><00:07:45.441><c>hope </c><00:07:45.534><c>you, </c><00:07:45.627><c>the </c><00:07:45.720><c>viewers</c> 00:07:46.430 --> 00:07:48.350 align:start position:0% deliberately breaking this video down so you can look at what you’ve bought so far, and I hope you, the viewers 00:07:48.350 --> 00:07:48.360 align:start position:0% 00:07:48.360 --> 00:07:49.850 align:start position:0% watching, <00:07:48.531><c>will </c><00:07:48.702><c>try </c><00:07:48.873><c>to </c><00:07:49.044><c>follow </c><00:07:49.215><c>along. </c><00:07:49.386><c>Do </c><00:07:49.557><c>the</c> 00:07:49.850 --> 00:07:49.860 align:start position:0% watching, will try to follow along. Do the 00:07:49.860 --> 00:07:52.249 align:start position:0% watching, will try to follow along. Do the same: <00:07:50.820><c>look </c><00:07:51.780><c>at</c> 00:07:52.249 --> 00:07:52.259 align:start position:0% same: look at 00:07:52.259 --> 00:07:53.930 align:start position:0% same: look at what <00:07:52.337><c>you </c><00:07:52.415><c>bought </c><00:07:52.493><c>over </c><00:07:52.571><c>the </c><00:07:52.649><c>past </c><00:07:52.727><c>week. </c><00:07:52.805><c>If </c><00:07:52.883><c>you </c><00:07:52.961><c>don't </c><00:07:53.039><c>shop </c><00:07:53.117><c>much, </c><00:07:53.195><c>look </c><00:07:53.273><c>at </c><00:07:53.351><c>what </c><00:07:53.429><c>you </c><00:07:53.507><c>bought </c><00:07:53.585><c>over </c><00:07:53.663><c>the </c><00:07:53.741><c>past</c> 00:07:53.930 --> 00:07:53.940 align:start position:0% what you bought over the past week. If you don't shop much, look at what you bought over the past 00:07:53.940 --> 00:07:55.430 align:start position:0% what you bought over the past week. If you don't shop much, look at what you bought over the past month. 00:07:55.430 --> 00:07:55.440 align:start position:0% month. 00:07:55.440 --> 00:07:57.409 align:start position:0% month. Pull <00:07:55.654><c>out </c><00:07:55.868><c>a </c><00:07:56.082><c>list </c><00:07:56.296><c>of </c><00:07:56.510><c>about </c><00:07:56.724><c>20 </c><00:07:56.938><c>or</c> 00:07:57.409 --> 00:07:57.419 align:start position:0% Pull out a list of about 20 or 00:07:57.419 --> 00:07:58.670 align:start position:0% Pull out a list of about 20 or 30 <00:07:57.573><c>items. </c><00:07:57.727><c>It </c><00:07:57.881><c>will </c><00:07:58.035><c>work, </c><00:07:58.189><c>right? </c><00:07:58.343><c>Take </c><00:07:58.497><c>everything</c> 00:07:58.670 --> 00:07:58.680 align:start position:0% 30 items. It will work, right? Take everything 00:07:58.680 --> 00:08:01.370 align:start position:0% 30 items. It will work, right? Take everything out <00:07:58.884><c>and </c><00:07:59.088><c>exclude </c><00:07:59.292><c>things </c><00:07:59.496><c>like </c><00:07:59.700><c>"I </c><00:07:59.904><c>bought </c><00:08:00.108><c>this </c><00:08:00.312><c>because </c><00:08:00.516><c>it </c><00:08:00.720><c>was </c><00:08:00.924><c>cheap," </c><00:08:01.128><c>"</c> 00:08:01.370 --> 00:08:01.380 align:start position:0% out and exclude things like "I bought this because it was cheap," " 00:08:01.380 --> 00:08:03.350 align:start position:0% out and exclude things like "I bought this because it was cheap," " I <00:08:01.573><c>just </c><00:08:01.766><c>bought </c><00:08:01.959><c>this </c><00:08:02.152><c>because </c><00:08:02.345><c>I </c><00:08:02.538><c>knew </c><00:08:02.731><c>about </c><00:08:02.924><c>it," </c><00:08:03.117><c>"I</c> 00:08:03.350 --> 00:08:03.360 align:start position:0% I just bought this because I knew about it," "I 00:08:03.360 --> 00:08:05.210 align:start position:0% I just bought this because I knew about it," "I bought <00:08:03.533><c>it </c><00:08:03.706><c>because </c><00:08:03.879><c>there </c><00:08:04.052><c>were </c><00:08:04.225><c>only </c><00:08:04.398><c>one </c><00:08:04.571><c>or </c><00:08:04.744><c>two," </c><00:08:04.917><c>and </c><00:08:05.090><c>instead</c> 00:08:05.210 --> 00:08:06.350 align:start position:0% bought it because there were only one or two," and instead 00:08:06.350 --> 00:08:06.360 align:start position:0% 00:08:06.360 --> 00:08:07.930 align:start position:0% click <00:08:06.449><c>"See </c><00:08:06.538><c>More </c><00:08:06.627><c>Shopping" </c><00:08:06.716><c>and </c><00:08:06.805><c>write </c><00:08:06.894><c>down </c><00:08:06.983><c>what </c><00:08:07.072><c>you </c><00:08:07.161><c>found </c><00:08:07.250><c>on</c> 00:08:07.930 --> 00:08:07.940 align:start position:0% click "See More Shopping" and write down what you found on 00:08:07.940 --> 00:08:10.610 align:start position:0% click "See More Shopping" and write down what you found on at <00:08:08.316><c>least </c><00:08:08.692><c>one </c><00:08:09.068><c>page. </c><00:08:09.444><c>I </c><00:08:09.820><c>suggest </c><00:08:10.196><c>you</c> 00:08:10.610 --> 00:08:12.350 align:start position:0% at least one page. I suggest you 00:08:12.350 --> 00:08:12.360 align:start position:0% 00:08:12.360 --> 00:08:13.850 align:start position:0% practice <00:08:12.525><c>building </c><00:08:12.690><c>a </c><00:08:12.855><c>brand </c><00:08:13.020><c>by </c><00:08:13.185><c>doing </c><00:08:13.350><c>that. </c><00:08:13.515><c>You </c><00:08:13.680><c>can</c> 00:08:13.850 --> 00:08:15.529 align:start position:0% practice building a brand by doing that. You can 00:08:15.529 --> 00:08:15.539 align:start position:0% 00:08:15.539 --> 00:08:16.969 align:start position:0% decide <00:08:15.665><c>later </c><00:08:15.791><c>whether </c><00:08:15.917><c>or </c><00:08:16.043><c>not </c><00:08:16.169><c>to </c><00:08:16.295><c>actually </c><00:08:16.421><c>pursue </c><00:08:16.547><c>this </c><00:08:16.673><c>item. </c><00:08:16.799><c>So,</c> 00:08:16.969 --> 00:08:19.490 align:start position:0% decide later whether or not to actually pursue this item. So, 00:08:19.490 --> 00:08:19.500 align:start position:0% 00:08:19.500 --> 00:08:21.529 align:start position:0% during <00:08:19.593><c>this </c><00:08:19.686><c>video, </c><00:08:19.779><c>this </c><00:08:19.872><c>lecture, </c><00:08:19.965><c>or </c><00:08:20.058><c>this </c><00:08:20.151><c>consulting </c><00:08:20.244><c>session, </c><00:08:20.337><c>I </c><00:08:20.430><c>would </c><00:08:20.523><c>like </c><00:08:20.616><c>you </c><00:08:20.709><c>to </c><00:08:20.802><c>try </c><00:08:20.895><c>building </c><00:08:20.988><c>a</c> 00:08:21.529 --> 00:08:21.539 align:start position:0% during this video, this lecture, or this consulting session, I would like you to try building a 00:08:21.539 --> 00:08:23.689 align:start position:0% during this video, this lecture, or this consulting session, I would like you to try building a virtual <00:08:21.697><c>brand </c><00:08:21.855><c>from </c><00:08:22.013><c>start </c><00:08:22.171><c>to </c><00:08:22.329><c>finish </c><00:08:22.487><c>using </c><00:08:22.645><c>your </c><00:08:22.803><c>shopping </c><00:08:22.961><c>list. </c><00:08:23.119><c>I </c><00:08:23.277><c>will</c> 00:08:23.689 --> 00:08:24.710 align:start position:0% virtual brand from start to finish using your shopping list. I will 00:08:24.710 --> 00:08:27.170 align:start position:0% 00:08:27.170 --> 00:08:29.210 align:start position:0% 00:08:29.210 --> 00:08:29.220 align:start position:0% 00:08:29.220 --> 00:08:31.070 align:start position:0% teach <00:08:29.289><c>you </c><00:08:29.358><c>everything </c><00:08:29.427><c>from </c><00:08:29.496><c>how </c><00:08:29.565><c>to </c><00:08:29.634><c>create </c><00:08:29.703><c>product </c><00:08:29.772><c>names </c><00:08:29.841><c>and </c><00:08:29.910><c>expand </c><00:08:29.979><c>your </c><00:08:30.048><c>lineup </c><00:08:30.117><c>to </c><00:08:30.186><c>how </c><00:08:30.255><c>to </c><00:08:30.324><c>market </c><00:08:30.393><c>and </c><00:08:30.462><c>launch.</c> 00:08:31.070 --> 00:08:31.080 align:start position:0% teach you everything from how to create product names and expand your lineup to how to market and launch. 00:08:31.080 --> 00:08:33.290 align:start position:0% teach you everything from how to create product names and expand your lineup to how to market and launch. So, <00:08:31.311><c>if </c><00:08:31.542><c>you </c><00:08:31.773><c>take </c><00:08:32.004><c>this </c><00:08:32.235><c>opportunity </c><00:08:32.466><c>to </c><00:08:32.697><c>quickly</c> 00:08:33.290 --> 00:08:33.300 align:start position:0% So, if you take this opportunity to quickly 00:08:33.300 --> 00:08:35.149 align:start position:0% So, if you take this opportunity to quickly define <00:08:33.454><c>your </c><00:08:33.608><c>limits </c><00:08:33.762><c>and </c><00:08:33.916><c>prepare </c><00:08:34.070><c>your </c><00:08:34.224><c>items, </c><00:08:34.378><c>I</c> 00:08:35.149 --> 00:08:38.089 align:start position:0% define your limits and prepare your items, I 00:08:38.089 --> 00:08:38.099 align:start position:0% 00:08:38.099 --> 00:08:41.329 align:start position:0% think <00:08:38.300><c>we </c><00:08:38.501><c>can </c><00:08:38.702><c>work </c><00:08:38.903><c>together </c><00:08:39.104><c>starting </c><00:08:39.305><c>next </c><00:08:39.506><c>time. </c><00:08:39.707><c>Then, </c><00:08:39.908><c>we </c><00:08:40.109><c>will </c><00:08:40.310><c>wrap </c><00:08:40.511><c>up </c><00:08:40.712><c>today's </c><00:08:40.913><c>lecture</c> 00:08:41.329 --> 00:08:41.339 align:start position:0% think we can work together starting next time. Then, we will wrap up today's lecture 00:08:41.339 --> 00:08:43.550 align:start position:0% think we can work together starting next time. Then, we will wrap up today's lecture here. <00:08:41.594><c>Did </c><00:08:41.849><c>you </c><00:08:42.104><c>have </c><00:08:42.359><c>a</c> 00:08:43.550 --> 00:08:43.560 align:start position:0% here. Did you have a 00:08:43.560 --> 00:08:48.120 align:start position:0% here. Did you have a question? <00:08:43.860><c>You </c><00:08:44.160><c>don't </c><00:08:44.460><c>understand, </c><00:08:44.760><c>do </c><00:08:45.060><c>you? </c><00:08:45.360><c>[</c> 00:08:48.120 --> 00:08:48.130 align:start position:0% question? You don't understand, do you? [ 00:08:48.130 --> 00:08:53.269 align:start position:0% question? You don't understand, do you? [ Music] 00:08:53.269 --> 00:08:53.279 align:start position:0% 00:08:53.279 --> 00:08:54.970 align:start position:0% Call <00:08:53.549><c>your </c><00:08:53.819><c>wife, </c><00:08:54.089><c>friends, </c><00:08:54.359><c>or </c><00:08:54.629><c>acquaintances, </c><00:08:54.899><c>install</c> 00:08:54.970 --> 00:08:54.980 align:start position:0% Call your wife, friends, or acquaintances, install 00:08:54.980 --> 00:08:57.829 align:start position:0% Call your wife, friends, or acquaintances, install Naver, <00:08:55.813><c>open </c><00:08:56.646><c>Coupang, </c><00:08:57.479><c>and</c> 00:08:57.829 --> 00:08:59.509 align:start position:0% Naver, open Coupang, and 00:08:59.509 --> 00:08:59.519 align:start position:0% 00:08:59.519 --> 00:09:01.310 align:start position:0% ask <00:08:59.581><c>them, </c><00:08:59.643><c>"Why </c><00:08:59.705><c>did </c><00:08:59.767><c>you </c><00:08:59.829><c>buy </c><00:08:59.891><c>this? </c><00:08:59.953><c>Why </c><00:09:00.015><c>did </c><00:09:00.077><c>you </c><00:09:00.139><c>buy </c><00:09:00.201><c>this? </c><00:09:00.263><c>Why </c><00:09:00.325><c>did </c><00:09:00.387><c>you </c><00:09:00.449><c>buy </c><00:09:00.511><c>this?" </c><00:09:00.573><c>If </c><00:09:00.635><c>they </c><00:09:00.697><c>can't </c><00:09:00.759><c>find </c><00:09:00.821><c>items </c><00:09:00.883><c>from </c><00:09:00.945><c>you, </c><00:09:01.007><c>you</c> 00:09:01.310 --> 00:09:01.320 align:start position:0% ask them, "Why did you buy this? Why did you buy this? Why did you buy this?" If they can't find items from you, you 00:09:01.320 --> 00:09:02.990 align:start position:0% ask them, "Why did you buy this? Why did you buy this? Why did you buy this?" If they can't find items from you, you have <00:09:01.656><c>to </c><00:09:01.992><c>expand </c><00:09:02.328><c>to </c><00:09:02.664><c>your </c><00:09:03.000><c>acquaintances.</c> 00:09:02.990 --> 00:09:03.000 align:start position:0% have to expand to your acquaintances. 00:09:03.000 --> 00:09:05.210 align:start position:0% have to expand to your acquaintances. Once <00:09:03.500><c>you </c><00:09:04.000><c>expand, </c><00:09:04.500><c>you</c> 00:09:05.210 --> 00:09:05.220 align:start position:0% Once you expand, you 00:09:05.220 --> 00:09:06.530 align:start position:0% Once you expand, you have <00:09:05.303><c>to </c><00:09:05.386><c>ask </c><00:09:05.469><c>your </c><00:09:05.552><c>acquaintances </c><00:09:05.635><c>three </c><00:09:05.718><c>times. </c><00:09:05.801><c>If </c><00:09:05.884><c>you </c><00:09:05.967><c>just </c><00:09:06.050><c>ask </c><00:09:06.133><c>them, </c><00:09:06.216><c>they </c><00:09:06.299><c>will</c> 00:09:06.530 --> 00:09:06.540 align:start position:0% have to ask your acquaintances three times. If you just ask them, they will 00:09:06.540 --> 00:09:08.570 align:start position:0% have to ask your acquaintances three times. If you just ask them, they will inevitably <00:09:06.635><c>say, </c><00:09:06.730><c>"Just..." </c><00:09:06.825><c>If </c><00:09:06.920><c>you </c><00:09:07.015><c>say </c><00:09:07.110><c>you </c><00:09:07.205><c>bought </c><00:09:07.300><c>it </c><00:09:07.395><c>because </c><00:09:07.490><c>you </c><00:09:07.585><c>liked </c><00:09:07.680><c>it,</c> 00:09:08.570 --> 00:09:08.580 align:start position:0% inevitably say, "Just..." If you say you bought it because you liked it, 00:09:08.580 --> 00:09:10.490 align:start position:0% inevitably say, "Just..." If you say you bought it because you liked it, or <00:09:08.624><c>because </c><00:09:08.668><c>it </c><00:09:08.712><c>was </c><00:09:08.756><c>on </c><00:09:08.800><c>sale, </c><00:09:08.844><c>or </c><00:09:08.888><c>for </c><00:09:08.932><c>some </c><00:09:08.976><c>other </c><00:09:09.020><c>reason, </c><00:09:09.064><c>then </c><00:09:09.108><c>I </c><00:09:09.152><c>ask </c><00:09:09.196><c>you </c><00:09:09.240><c>why </c><00:09:09.284><c>you </c><00:09:09.328><c>bought </c><00:09:09.372><c>it. </c><00:09:09.416><c>If </c><00:09:09.460><c>you </c><00:09:09.504><c>say </c><00:09:09.548><c>you </c><00:09:09.592><c>bought </c><00:09:09.636><c>it </c><00:09:09.680><c>because </c><00:09:09.724><c>of </c><00:09:09.768><c>that, </c><00:09:09.812><c>then </c><00:09:09.856><c>I </c><00:09:09.900><c>ask </c><00:09:09.944><c>you </c><00:09:09.988><c>why </c><00:09:10.032><c>you </c><00:09:10.076><c>bought </c><00:09:10.120><c>it </c><00:09:10.164><c>again. </c><00:09:10.208><c>I </c><00:09:10.252><c>ask </c><00:09:10.296><c>about</c> 00:09:10.490 --> 00:09:12.050 align:start position:0% or because it was on sale, or for some other reason, then I ask you why you bought it. If you say you bought it because of that, then I ask you why you bought it again. I ask about 00:09:12.050 --> 00:09:12.060 align:start position:0% 00:09:12.060 --> 00:09:14.210 align:start position:0% three 00:09:14.210 --> 00:09:14.220 align:start position:0% three 00:09:14.220 --> 00:09:16.370 align:start position:0% three times. <00:09:14.374><c>When </c><00:09:14.528><c>marketing </c><00:09:14.682><c>is </c><00:09:14.836><c>done </c><00:09:14.990><c>is </c><00:09:15.144><c>when </c><00:09:15.298><c>you </c><00:09:15.452><c>ask </c><00:09:15.606><c>"Why </c><00:09:15.760><c>did </c><00:09:15.914><c>you </c><00:09:16.068><c>buy </c><00:09:16.222><c>it? </c><00:09:16.376><c>Why</c> 00:09:16.370 --> 00:09:16.380 align:start position:0% times. When marketing is done is when you ask "Why did you buy it? Why 00:09:16.380 --> 00:09:18.470 align:start position:0% times. When marketing is done is when you ask "Why did you buy it? Why did <00:09:16.573><c>you </c><00:09:16.766><c>buy </c><00:09:16.959><c>it? </c><00:09:17.152><c>Why </c><00:09:17.345><c>did </c><00:09:17.538><c>you </c><00:09:17.731><c>buy </c><00:09:17.924><c>it?" </c><00:09:18.117><c>and</c> 00:09:18.470 --> 00:09:18.480 align:start position:0% did you buy it? Why did you buy it?" and 00:09:18.480 --> 00:09:20.570 align:start position:0% did you buy it? Why did you buy it?" and then <00:09:18.659><c>ask </c><00:09:18.838><c>"How </c><00:09:19.017><c>did </c><00:09:19.196><c>you </c><00:09:19.375><c>buy </c><00:09:19.554><c>it?" </c><00:09:19.733><c>and </c><00:09:19.912><c>that </c><00:09:20.091><c>is </c><00:09:20.270><c>when</c> 00:09:20.570 --> 00:09:20.580 align:start position:0% then ask "How did you buy it?" and that is when 00:09:20.580 --> 00:09:21.440 align:start position:0% then ask "How did you buy it?" and that is when marketing <00:09:20.820><c>comes </c><00:09:21.060><c>out.</c> 00:09:21.440 --> 00:09:21.450 align:start position:0% marketing comes out. 00:09:21.450 --> 00:09:24.489 align:start position:0% marketing comes out. [Music]