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YouTube 수집: 2026-09-10 게시: 2025-04-07

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[subtitle-meta] lang=en auto=True hello everyone. Today, we will be conducting a webinar on how to create marketing reports using GA4 data . There are two ways to create marketing reports: using GA4 and using Looker Studio. Today, we will explore through practical exercises how these two methods can be utilized together . yes. First, before we begin the practical session, I have summarized a few things to help you understand. First, many of you are curious about the reasons for using GA4 in data analysis, so I have summarized them into these five points . The first step is to observe the behavior of website users, or visitors, and identify meaningful information. Observing behavior refers to analyzing actions performed by website visitors, such as page views, clicks, and scrolling, and identifying meaningful information from these behaviors to determine how we can utilize it for marketing . And the second is to track and observe user groups with similar behavioral patterns . yes. When observing the behavior of users visiting a website, users with similar behavioral patterns begin to appear. We usually refer to users with similar behavioral patterns as segments. You will be able to track and observe that group . And third, you can check the website traffic sources. Uh, if you have set up UTMs, you can check how users arrived at our site through traffic sources such as UTM sources, Medium, and campaigns . The fourth method involves identifying usability through the user's movement on the website . This usability is commonly referred to as UX, and unlike marketing analysis, when viewing the website itself as a product, it is utilized to assess whether users are utilizing the web effectively and whether processes such as sign-ups or paid conversions are proceeding as intended . Uh, since we are observing user behavior, if there is a bottleneck or entry barrier preventing them from proceeding to the next step as intended, then improvements are necessary, right? Therefore, we are also utilizing this G4 for usability analysis to identify areas for improvement . And finally, the fifth point is that you can identify performance by tracking key behaviors such as visits, sign-ups, and purchases . Therefore, while observing behavior allows us to identify meaningful behavioral information, we can also track key actions—such as purchases or sign-ups—to determine how much performance they are generating for us . As such, GA4 has five major uses, so if you utilize it well, G4 can be a powerful tool . yes. G4 can be summarized as a tool that allows for the convenient analysis of user behavior data. To explain G4 once again, it has a data structure standardized by specific criteria and metrics. And we also provide standard reports, as well as template-based exploration reports . Therefore, in the case of the exploration report, it provides templates that allow us to explore and analyze desired things such as funnel analysis and user path analysis, making it very useful . Yes, in today's webinar, we will practice how to conduct analysis using traffic source exploration analysis . And it integrates easily with Google products such as Search Console and Google . Therefore, in conclusion, you can utilize GA4 as a tool that makes it easy to quickly identify key metrics and trends based on user behavior . And you should view RuckusDio not as a replacement for GA4, but as a complement or something that can complement it. LukersDIO is a visualization tool that utilizes various data sources. yes. It's a bit different from the G4. G4 was described as a simple analysis tool, while Looker Studio was described as a visualization dog. So, you can think of Looker Studio as a tool that allows us to freely and quickly visualize the views we want. And you can view GA4 as a tool that actually provides standardized reports and allows for simple yet fast analysis through exploratory analysis . Rooker Studio integrates easily with data sources such as GA4, Google Ads, Search Console, and YouTube data . And it is very convenient for creating reports or dashboards through free visualization . Also, the Siwa and Kadogu features are available in the free version . If you look at the table below, there is a table comparing the differences between the free and paid versions . As you can see, all visualization features are available in the free version . If you need to use it on a team basis, you can use the paid version. However, for the paid version, it costs about $9 per user per month. yes . Despite these differences, the free version is sufficient for creating reports and dashboards, so in most cases, the free version is used . So, to summarize again, Ruckus DIO can be described as a visualization tool that allows you to quickly create report dashboards . And measurement standards and measurement items are very important concepts. So, let me explain a little first . In J4 or Excel, the tables that make up a data report can be seen as being composed of dimensions and metrics . Here is what this means . First, if you look at this report table displayed in GA, there is a standard group on the left. For example, currently it is set to the session default channel group, so you can check channel information such as whether the visitor entered organically or through an ad . You can see the figures showing how much the items, or indicators, measured according to that standard have occurred . So, measurement criteria and measurement items are very important concepts. Since it might be a little difficult to understand, I will give you a simple example using Excel . yes. We often create pivot tables in Excel . Let's assume that we have raw data like this . It's simple raw data. The left column is the preferred food. So, as you can see, there are three items: ramyeon, seolleongtang, and sundaeguk. And in the right column, preferred side dishes like kimchi and kkakdugi are listed like this. Since the data is raw and unorganized, to create a pivot table from it, drag the entire file and click Pivot Table as shown below. A new sheet window will appear, displaying a summarized table on the left side . So, if you look at the bottom where it says "Row Label," the preferred foods are organized as Ramen, Seolleongtang, and Sundaegukgi. If you look to the right, you can see the tally of how much the preferred side dishes are counted according to the preferred food . So, as for how to set this up, if you look on the right, I laid down my preferred food and it became a specific standard. I turned the preferred side dishes into a heat, and now they have become specific items. Because the value is ultimately calculated by counting the number of preferred side dishes, you can consider the preferred side dishes as the measurement item. yes. I have to emphasize this once again. Specific criteria and specific items are very important concepts when dealing with Looker Studio and GA4. Even if you set up events or parameters directly using Tag Manager, it is extremely important to configure them while envisioning specific criteria and how particular items will be used . So, I tried applying some glaze to the bottom part . Data collection and aggregation are the starting points of data analysis and can be considered very important in the analysis process . yes. That is why we want to write a data analysis report and conduct the analysis right away . In reality, because it is extremely important to ensure that data collection and aggregation are well-defined and aggregated as expected, yes. It can be considered a very important factor in the analysis . And third, I would like to go over the concept of a user, which is easy to get confused about when using GA4 . The total number of users and the number of users are as follows. At first glance, the concepts seem very similar, so you might think they are not different . Uh, let's take a look at what the differences are . First, the total character was described as a sequence character with a record of event occurrences during the inquiry period . Yes, I would appreciate it if you could record and remember two things here . It was said that a user is someone who has a record of an event occurring—that is, regardless of the event, such as a page view or a click event— and is a pure user. The expression 'sun' means that duplicates have been removed. Therefore, in the case of the same user, two logins are counted as one . And second is the user. Yes, here it is simply referred to as "users" with the "total" removed from "total users." This means that in GA4, the term "user" refers to the net users who participated in the site during the viewing period, and it is also used to mean active users . yes. What is the difference from the one above ? yes. If you look, it says " Sunyongja" who participated in the site. Let's take a look at what "participated" means below . yes. First is the user who has an active session. And secondly, the first beat, that is, the first visitor. And thirdly, users for whom the engagement time parameter has a value in milliseconds. If any of these three conditions are satisfied, this user is counted. Then, you can see that even users who do not meet the first through third conditions are counted in the total but not in the users count . If you just look at this part like this, it is easy to get confused and think there is no difference . As I mentioned, please be aware that there is a clear difference between a general and a user. And fourth, regarding GA4 funnel exploration analysis, there are some concepts we need to cover before actually starting the practice . Let's take a look at that concept first . yes. Funnel exploration analysis is useful for verifying conversion rates from the perspective of key events . So, by using user segmentation settings, you can classify entry sources and media, and also check the site's funnel conversion rate. yes. There is something here called "Traffic Path Types." You might find it easier to understand if you look at the practice screen, but let me first explain the concept. As for common elements, let's assume that the funnel has a total of 3 stages. yes . The first step is Session Start, the session start phase, and the second step is Product Inquiry and Purchase. In cases where there are three stages like this, if, for example, a session starts but proceeds directly to purchase without product viewing, you can consider the third stage as not being counted as a conversion . Of course, you cannot skip the product lookup and go straight to purchasing, but please understand that this is just an example I used to explain it . If you skip an intermediate step, you can consider the section that was skipped and converted as not having been converted . And there are two types: closed and open. In the closed type, entry into the funnel is counted only when the first stage we set is mandatory . Conversely, regarding the open type, even if it occurs starting from stage 2 rather than stage 1, it can be considered as having entered the funnel, so you can view it as being counted. yes. Since it is easier to understand if I explain it while actually practicing, I will explain it again while looking at the practice screen . yes. This is the GA4 traffic source exploration analysis report screen. I will enlarge the screen a bit . yes. As you can see, as I just explained, creating an open funnel is currently enabled . If you want to view it in a closed format, you can disable it like this. So, it shows a slightly changed appearance like this, and you can see the changes, but I'm not sure if you noticed. I will try making it open-type once again . If you click on the open view, you'll see that a small additional line has appeared here at the top . In other words, even if you do not enter from stage 1 but start from stage 2, in an open type, you can consider it as having entered the funnel . It indicates that part . Therefore, in the case of an open type, even if a user comes directly to product viewing without going through the initial visit stage, if there is a purchase option, it is counted as a conversion. Conversely, in the case of a closed system, the first visit must unconditionally lead to entry, and only then is the transition to the next stage counted. yes. And regarding the common aspects, even if the first visit marks the entry, if you skip the product selection stage and proceed directly to purchase, you can consider it as not entering the purchase stage . So now, I will explain how to set the steps. If you look at the bottom of the left panel here, there is a place labeled 'Steps'. I have currently set the "First Visit Product" section to " Purchase" as a three-step process . If you click this pencil icon, a screen will appear where you can freely set the steps . Since I said it was my first visit, I selected the case where the event name, "First Beat," was generated. Also, for the product group, we set it to the product lookup stage when an e-commerce event, specifically a View Item event, occurs . And thirdly, similar to e-commerce, we set it up in three stages, where a purchase conversion occurs when an e-commerce event, specifically a purchase event, takes place . yes. You can set various conditions like this through OR conditions and AND conditions . And if you add parameters, you can add them freely. The reason for setting parameters is that it isn't simply the first visit; even on the first visit, it could be the first visit we want. For example, if we had configured the UTM settings, we would set it to track the first visit only if the UTM source is Naver. Since settings can be configured in such detail, you can consider that adding parameters allows us to set conditions within a narrow range . Then you can do steps 1 through 3 . By adding steps, you will be able to add 4 steps, 5 steps, or more . If you have added it like this, let's go back . Click Apply. yes. I set the current level to 3, so level 3 came out. Uh, but we might want to look at this funnel stage in more detail here. The segmentation I set up is labeled as the "New User Basic Channel Group." In other words, I configured the segmentation into three parts to examine how conversion rates differ by entry path and entry channel during the segmentation process as the funnel progresses . If you look at the left panel, the three divisions are labeled as measurement criteria . Press the plus button in the measurement criteria to select the relevant measurement criteria, then click the import button located at the top right to import it, and it will appear in this list . You just need to click and drag the list to set up the subdivision. Then, on the right side of the screen, you can see that each metric is displayed in a detailed breakdown, along with the conversion rate . And at the bottom, it says "Elapsed Time Display Here." If you look at the elapsed time display, if it is currently checked, you can see the time elapsed according to the funnel transition. Of course, if you disable this, the details regarding the elapsed time will definitely disappear. So, I usually recommend displaying the elapsed time and viewing them together. yes. When viewing funnel charts such as funnel entry path exploration analysis, they can be utilized for various purposes. When viewing purchase conversions as you do now, even if you set multiple time periods, the elapsed time may exceed one day, but we can still view the conversion . Because users do n't make a purchase immediately upon entering the session; instead, they can go through various deliberations before converting to a purchase. That is why we set up various periods in this way to establish a period during which we can observe. Conversely, if you want to see the conversion rate of users who visit your blog, it is recommended to set it to a daily basis. The reason is that you want to see the user click the CTA button at the bottom after scrolling down the blog page. However, since the activity of clicking this button requires checking whether a conversion occurred immediately by clicking the report button, rather than returning long after viewing the blog and clicking the CTA button, please note that in such cases, even if you set it up the same way, you should set the period to a daily basis to monitor it . yes. So, we have looked into the analysis of traffic source exploration. You can set up various funnels according to your purpose of use . And regarding the method of setting up this segment, you can see that I have created the second one like this . yes. In this case, unlike the three-way differentiation, we divided the segment into two entirely . Uh, first is new users, and second is re-users. Then, if you look at the screen on the right, two tables appear like this . The bar appears in two ways . In the case of subdivision, the details are gathered only at the bottom, but in the case of segmentation, you can view a comparison chart like this . Then, we can see that if we apply different segments, we can view different funnel charts . yes. Uh, since funnel exploration analysis can be used for various purposes, in addition to the method I will explain, regarding the parts you are curious about, it is good to create and view funnel charts in various ways by comparing segments, setting stages, and subdividing . In fact, this is a useful feature in GA4. Yes, Looker Studio can visualize in a slightly different way . I will address that part again from the Luker Studio side . And also, in GA4, there is a template called the Homogeneous Group Exploration Analysis. If we set up the segments from above and configure them like this, we are essentially viewing each user as a retention group, or a homogeneous group. Each segment is considered a homogeneous group, allowing you to compare how often users revisit over time . Then, after establishing segments considered significant, if you examine the content through homogeneous group exploratory analysis, you may find cases where retention is stronger in some homogeneous group segments but weaker in others . It would be a good idea to gain insight into that point and try applying various action plans . And finally, this part is what you usually refer to as page path analysis . yes. In other words, it involves examining each step a user goes through from the moment they enter a website until they leave. In the beneficial path exploration analysis mentioned earlier, we consider it a conversion simply by going through the steps we set. Pathfinding analysis is slightly different in meaning because it examines the precedence relationship, specifically whether the step is immediately next or immediately before . So, you can view this as content that observes behavior from the moment a user enters the website until they leave. I have now selected the final endpoint . I set the endpoint to non-checkout purchase. The reason I viewed it this way is that I set up a path search analysis for end-behavior observation to observe how the end-behavior leading up to the purchase decision, known as be-in checkout, is carried out. yes . In this way, GA4 has the advantage of allowing you to identify various funnel conversions through traffic source exploration analysis . yes . Now, let's take a look at how to create reports using LukusDIO visualization . yes. First, if you look here, it says aRr report . AARRR is a data analysis framework that we use frequently. So, I tried creating each indicator on a single report . First, there is a summary of the content and indicators related to action acquisition . And below are activation-related indicators associated with behavior . And at the bottom are metrics related to return visit retention. yes. But if you look here, the behavior and return visit metrics are the same. What is the difference here? yes. Uh, as I mentioned earlier, the segments are different from each other . Right now, activation is defined as the metrics for all users who have accessed the website. The return visits shown below only count metrics for returning users . Therefore, you can see that although the indicators are the same, the resulting values are different . Then, the transition. yes. Typically, if it is a sales transaction or not a sales transaction, or if it is not e-commerce, it is often set up as a conversion event . I have organized those direct lineal values into a table like this. And finally, we have the metrics for referrals . Similarly, the same metric as behavioral revisiting was defined, but the segment aggregated only the metrics for users who entered through referrals . yes. Let's take a quick look at these things and how to make this report . If you press the edit button at the top right like this, you can make edits . First, let's look at the indicator card, which is also called a scorecard. Since scorecards are widely used in reports these days, let's take a look at how to create one . yes. If you look at the right panel, you can see the screen where you can currently configure settings and the screen where you can set the style . When you return to the settings screen, the current indicator is displayed as "new embroidery ." So, if I click on the new embroidery here, the list of new embroidery comes up, right? I clicked this to set it up. Then, you can see the time series line at the bottom. We call this a spark line. You can see this spark line by searching for and setting a date here at the bottom. However, the area below this is marked in a darker color. If you go to the Style tab, there is a fill option for the spark line at the bottom . If you click the fill to activate it, the area will be filled. yes . It gets filled like this. yes. Next, there is the comparison indicator that is below 49,000. Here is how you can set it up to display an indication like " down 3% to -9.3% compared to the previous period ." Go to the Settings tab, and if you look at the bottom, you will see Comparison Period . If you set the comparison period here to "Previous Period" and apply it, you can view the details of the compared period. So, what is different about each score card now? yes. First, this metric item is currently new, but if you click the one on the right, it is selected as the active one . yes. The right side is similarly set to the number of sessions. You can create various indicator cards simply by changing the measurement items like this. However, as we saw below, here is how we create cases where the same indicator has different values . First, there is the average session time. The current metric is average session time, and it is the same below, but there is a difference here, though I'm not sure if you can spot it right now. yes . If you look at the bottom of the right panel under Average Session Time in the Revisit section, you will see a filter I have created called Returning Visitors. Yes. We created this filter to identify only the relevant users. Here is how to create this returning visitor filter . You can create it by clicking Add Filter like this. Let's take a look at what I made. When you press the Add button, this screen appears. I defined it as "Returning Visitors," and under the metric, there are "New Users" and " Returning Users." After selecting those, I created a filter to include values that match "Returning ." Then, all users other than returning users will be excluded, and the count will include only returning users . Then, you can create a filter for returning visitors like this . yes. So, as you can see in the bottom right corner, the difference between the average session time above and below is whether or not a filter was applied . Likewise, filters were applied to other indicators because the measurement items differ and there are differences in the segments . If you look at the referrer below, you can roughly predict the result now that I have explained how to create filters. yes . So, I created another filter called "Referral" in the filter section . Here is how I made it. Also, if you click the pencil icon and select "Add Filter," this screen appears. I have set a condition to include only when the session medium is the same as the referral . After doing that, I named this filter "Referral." Once you save and click Close, the filter is set up, allowing you to create an indicator that aggregates only the values obtained through the referrer . yes. You can also create AARR reports one by one like this. However, since an overview report is necessary for a quick glance, it is required to create a report that allows for a quick overview to first identify differences in metrics, and then create a detailed report to verify any further questions . And next, you can see that four reports have been created: traffic acquisition, acquisition by organization, landing pages, and e-commerce . First, let's take a look at the traffic acquisition report . Yes, I've switched to the replay screen. Uh, first of all, it is a table that can be seen in GA4 as well . I have presented a table showing how the metrics are aggregated for each session default channel group . And above, I have displayed a time series chart showing the changes in users by channel . And on the right, I created the same time series chart to compare how the number of users by session source medium is changing . Uh, everyone, what are the differences compared to viewing it on the G4 ? I think it looks good because it is easy to see at a glance and I can customize the visualization exactly as I want . As such, LucasDIO has the advantage of allowing us to create reports or dashboards that are easy to view through visualization . If you make good use of that part, you can use it together with GA4 as a sufficiently better complement . And if you look at the acquisition by period below that, yes, actually, it is not easy to create a chart like this in GA4 . Uh, the reason this is necessary is that we generally look at time series charts on a daily, weekly, and monthly basis . However, if you want to view the data in more detail at a micro level, you may want to view a timeline chart by day of the week and by time of day. In that case, the chart will be displayed by day of the week and by time like this. For the bottom section, I divided it into three parts to view it in more detail. yes . If you take another look, below this, there is time in this row . And in the heat, there are days of the week . Then you can see the indicators for the second dimension . Above, it was one-dimensional. Each. But since we can view the 2D heatmap table here, when does it really stand out right now? yes. You can see that the most indicators were built at 11 AM on Thursday . By creating a 2D table like this, you can see the differences in indicators at a glance, and you can even display a heatmap to make it more visually prominent . And if you look to the right, you can see the time series charts displayed by time period above, which can be separated into weekdays and weekends . If your business is B2C, the difference between weekdays and weekends might not be significant . Like this. However, in B2B or other cases, these indicators sometimes show different patterns on weekdays and weekends . It is also very useful to draw a time series chart that separates weekdays and weekends like this to observe them separately . yes. So, let's take a look at how I primarily created the period-based acquisition report. First, click the edit button at the top. Here, yes, the list is organized by day of the week. If you click on it, you will see that on the right, under measurement criteria, it says " New Day of the Week." The reason this is labeled as a new day is that I named it that because I newly edited the basic measurement criteria . Let me explain how I made this. I created a new day of the week like this . If you look here and hover your mouse over it, FX is here. If you press the button, you can see the details I have newly defined like this. Name the new field " New Day of the Week," and now the existing field. yes. If you look here, there is a measurement standard called the day of the week. I selected the day of the week as the measurement standard and changed it to the value I wanted . If you look, the days of the week are represented by numbers like this, and I assigned numbers starting with 1 to each one to create the days of the week. The reason I put numbers in front of the days of the week is to make it easier to sort . So, after I define the groups in order like 1st Sunday, 2nd Monday, save and press the complete button, the days of the week are included in the measurement criteria based on the content I redefined. If you look at the right panel to sort, you can see that when I set the new day of the week measurement criteria to pentatonic order, it is flexibly organized into 1 2 3 4 5 6 7 . And below, you can see that a 2D table has been created like this . Here is how I made this. If you click on the table here, you will see a table at the top of the chart, and there is a table called the Pivot table. If you select that pivot table, you can first choose two specific criteria like this . I included time in the action measurement criteria. The day of the week was included in the heat measurement criteria. yes. So, we can see that the indicator has been created in two dimensions using time and heat . And to make it easy to see at a glance which indicators appear most frequently, if you look at the Style section and scroll down, under the Measurement Items for Japan, you will see a Heatmap. If you use only numbers, they just get listed like this without any structure . If you click to switch to the heatmap, you can see that the colors are also highlighted . So, as we scrolled up and down, what immediately caught our eye was that the highest number of indicators were recorded at 11:00 AM on Thursday . If you represent it as a heatmap like this, it is easier to visualize. And on the right, you can see that a time series chart has been created distinguishing between weekdays and weekends. If you look at the weekdays, at the bottom of the settings here, you will see that I have created another filter . yes. Above, I created a filter labeled "weekday" because it is a weekday. Below, I created a filter called "Weekend" because it is the weekend . So, if you look at how to make the weekdays first... You can see it if you press Add to Filter, but since I have already created it, if you press the pencil button, I have set the name to " Weekday," and numbers 6 and 7 in the days are Saturday and Sunday. I made this choice to exclude it if it is the same . Then, since the weekend is excluded, it can be considered a weekday . So, I created a filter for weekdays, saved it, and pressed the complete button to set it up. You can approach the part labeled "weekend" below with a similar concept. If you press the pencil button in the same way, you will see that Saturday and Sunday are the same, and I made it like this to include this. Earlier, it was excluded during the weekdays, but since it is said to be included this time, we will get the days that apply only to weekends . If you set it up like this and click Save, the time series chart at the bottom will be able to display an hourly chart for the weekend . It is very important to look at time series charts in detail. This is because the various user behaviors occurring within event or promotion websites show patterns that appear differently over time . To look at that in more detail, we need to examine the poem in more detail. So, instead of checking down to the hour, you can also see the distinction between weekends and weekdays based on the time. And please note that there is a 2D table for the days and times . You can see the acquisition reports created by period like this . And next, you can see how to create a report that analyzes page performance and results . yes. If you switch to the replay screen, you can view it in a larger size. yes. An important part of page analysis is understanding the performance of each page on a website. So, what does that performance mean? If you look, the view count is displayed on every page. You can see the scroll rate to see if the page has been read to the end. But when they say the 90% scroll ratio here, it means scrolling 90%. Yes. If it's 90%, you can consider it to have dropped almost all the way down. You can see the percentage of 90% scrolled in that way on the clock chart . Since I haven't selected specific pages in the filter, you can view this as the aggregated value for all pages . If you want to view only specific pages, you can filter and select them like this . Then you will be able to view the performance of that page for 10 months . And now, I have created additional filters, so you can use the filter settings to see the incoming path and even the specific route taken to reach this page. And you can also see, on a more micro level, how you entered this page based on the day of the week . Coming back to this, you can view the clock month chart on every page like this . And at the bottom, you can see a list of pages . Now, if we consider this as e-commerce, we check whether the user enters the product lookup page, searches for a product, and receives the full product details. You can see the proportion of users who actually scrolled down to 90% of the page compared to the total number of users who viewed the page . And you can even see the bounce rate of users who entered the page but left immediately without participating. And the time spent participating in that page. In other words, you can consider these five indicators as performance metrics . You can view this as an indicator of how high the engagement is on that page . You can check the performance results by looking at the "Add to Cart" metric on the right . Since this is a demo account and an e-commerce site, the conversion element on the detail page is " Add to Cart." So, if we sort the "Add to Cart" actions in descending order, the corresponding detail page showed this kind of performance, and the conversion bounds resulting from that performance—the " Add" action— showed nine instances like this. So, to summarize the important points of page analysis, you can select specific pages or traffic sources through filters like this. Based on that, through performance comparisons on each page of the monthly performance, you can see how conversions are progressing and even compare whether each metric has risen or fallen compared to the previous period . Then, let's take a look at how this table was created. If you press the edit button again like this... If you click on the table, I have currently entered six items into the measurement section: one, two, three, four, five, and six . You know there is a comparison of the previous period for each one . As for how this was done, if you look below—I did explain the comparison period's previous period earlier— if you set the previous period, you can view the comparison of the previous period for each indicator together like this . So, if you select an earlier period and create this table, there are actually six indicators, but for each of the six, there is the advantage of being able to view the comparison with the previous institution . yes. In this way, CutsO allows us to gather content that is easy to view and what we want to see, and organize it into a table, making it much more visually appealing for visuals . And finally, let 's take a look at the e-commerce report. yes. Generally, when looking at e-commerce reports, you can see a lot of general information such as how much was purchased and the purchase amount . In the example I created above, I designed a chart so that you can first get a quick overview of the number of purchases by entry channel and the purchase amount per person by entry channel. And if you would like to see more detailed information, please refer to the content below. Purchase conversion. yes. In other words, in A Looker Studio, you can even configure conversion charts like this . On the right, I have configured the percentage of first-time purchases by session source medium . And because usually, when we do marketing or take action, the action that induces the buyer to make the first purchase can be very important . Therefore, I have structured the breakdown of the proportion of first-time buyers based on the entry channel . And on the right, we saw the difference in purchase rates based on new users and repeat users . What this means is that if you look at the cases where customers purchase immediately upon their first visit, it is 36.4%, whereas 4% are purchased on the first visit. Of course, it would be good to purchase on the first visit, but because customers go through a period of deliberation, there are cases where they end up purchasing through a return visit. However, we can observe how much of a difference there is in the purchase ratio between new visitors and repeat visitors . For example, if we run a promotion or event during a specific period, the purchase rate of new visitors might be higher. Although the intention was to increase it, to verify if it is actually rising, you can check the purchase ratio of new and returning users through this donut chart . And below, I have displayed a trend watch chart . This is a time series chart showing the ratio of buyers and the proportion of first-time buyers among them over time . The reason these two lines are important is... First, it is important to examine the ratio of purchasing users to non-purchasing users—that is, the ratio of buyers—by month based on the date. If the proportion of first-time buyers is high among purchasing users, as mentioned earlier, it can be attributed to users following specific intended events or promotions well; however, if that is not the case, it is crucial to understand the difference by comparing these two scenarios over time. Then, if you look at the center, it is the last day of the month, July 30th, and I presume that some action took place. I do not know exactly what happened, but through the indicators, you can clearly see a difference from other days. And if you look at August 3rd, it is the opposite case. The proportion of first-time buyers is 100%. And the purchase rate is 0.6%. It is 6%. In that case, it can be said that only first-time users made the purchase, but the purchase rate was relatively low . yes. And at the bottom, for each product, there is information on how many views, how many were added to carts, and how many were purchased; this is also included in the standard reports in J4 . Ultimately, looking at the flow above makes you want to see the details as well, so I have organized the table like this . yes. Even in the case of e-commerce, using Lookostio to freely configure reports according to the screen you want to view is much more convenient than viewing standard reports in GA4, and it is also very easy to extract insights . yes. You don't necessarily have to use only Ruckus Studio . If you utilize the traffic source exploration analysis in GA4 as I explained earlier, and also make good use of Seegak in Rooker Studio, you can check almost all the data you want to see through GA4 and Rooker Studio . yes. I have been explaining things while conducting the webinar for about 50 minutes . yes. If you become proficient in using GA4 and also make good use of Ruckus Studio, you will be fully able to create and utilize dashboards like this. And by extracting the insights visible within, you can utilize them to further grow your business . yes. Thank you for watching the webinar. We will be back soon with another webinar . Then, we will see you again at the next webinar.

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hello <00:00:00.968><c>everyone.  </c><00:00:01.137><c>Today, </c><00:00:01.306><c>we </c><00:00:01.475><c>will </c><00:00:01.644><c>be </c><00:00:01.813><c>conducting </c><00:00:01.982><c>a </c><00:00:02.151><c>webinar </c><00:00:02.320><c>on</c>

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hello everyone.  Today, we will be conducting a webinar on
 

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hello everyone.  Today, we will be conducting a webinar on
how <00:00:03.125><c>to </c><00:00:03.410><c>create </c><00:00:03.695><c>marketing </c><00:00:03.980><c>reports </c><00:00:04.265><c>using </c><00:00:04.550><c>GA4 </c><00:00:04.835><c>data</c>

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how to create marketing reports using GA4 data
 

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how to create marketing reports using GA4 data
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.
 

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There are two ways to create marketing reports: using GA4 and using Looker Studio.  Today, we will explore through practical exercises how these two methods can be
 

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There are two ways to create marketing reports: using GA4 and using Looker Studio.  Today, we will explore through practical exercises how these two methods can be
utilized <00:00:18.800><c>together</c>

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utilized together
 

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.  <00:00:23.884><c>yes.  </c><00:00:24.088><c>First, </c><00:00:24.292><c>before </c><00:00:24.496><c>we </c><00:00:24.700><c>begin </c><00:00:24.904><c>the </c><00:00:25.108><c>practical </c><00:00:25.312><c>session, </c><00:00:25.516><c>I </c><00:00:25.720><c>have</c>

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.  yes.  First, before we begin the practical session, I have
 

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summarized <00:00:28.402><c>a </c><00:00:28.564><c>few </c><00:00:28.726><c>things </c><00:00:28.888><c>to </c><00:00:29.050><c>help </c><00:00:29.212><c>you </c><00:00:29.374><c>understand.  </c><00:00:29.536><c>First, </c><00:00:29.698><c>many </c><00:00:29.860><c>of </c><00:00:30.022><c>you </c><00:00:30.184><c>are </c><00:00:30.346><c>curious </c><00:00:30.508><c>about </c><00:00:30.670><c>the</c>

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summarized a few things to help you understand.  First, many of you are curious about the
 

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summarized a few things to help you understand.  First, many of you are curious about the
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reasons for using GA4 in data analysis, so
 

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reasons for using GA4 in data analysis, so
I <00:00:36.280><c>have</c>

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I have
 

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I have
summarized <00:00:37.279><c>them </c><00:00:37.638><c>into </c><00:00:37.997><c>these </c><00:00:38.356><c>five </c><00:00:38.715><c>points</c>

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summarized them into these five points
 

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summarized them into these five points
.  <00:00:39.479><c>The </c><00:00:40.079><c>first </c><00:00:40.679><c>step </c><00:00:41.279><c>is </c><00:00:41.879><c>to</c>

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.  The first step is to
 

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.  The first step is to
observe <00:00:42.909><c>the </c><00:00:43.259><c>behavior </c><00:00:43.609><c>of </c><00:00:43.959><c>website </c><00:00:44.309><c>users, </c><00:00:44.659><c>or </c><00:00:45.009><c>visitors, </c><00:00:45.359><c>and</c>

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observe the behavior of website users, or visitors, and
 

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observe the behavior of website users, or visitors, and
identify <00:00:47.060><c>meaningful </c><00:00:48.160><c>information.</c>

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identify meaningful information.
 

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identify meaningful information.
Observing <00:00:48.955><c>behavior </c><00:00:49.270><c>refers </c><00:00:49.585><c>to </c><00:00:49.900><c>analyzing </c><00:00:50.215><c>actions </c><00:00:50.530><c>performed </c><00:00:50.845><c>by </c><00:00:51.160><c>website</c>

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Observing behavior refers to analyzing actions performed by website
 

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Observing behavior refers to analyzing actions performed by website
visitors, <00:00:52.444><c>such </c><00:00:52.809><c>as </c><00:00:53.174><c>page </c><00:00:53.539><c>views, </c><00:00:53.904><c>clicks, </c><00:00:54.269><c>and </c><00:00:54.634><c>scrolling, </c><00:00:54.999><c>and</c>

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visitors, such as page views, clicks, and scrolling, and
 

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identifying <00:00:58.294><c>meaningful </c><00:00:58.549><c>information </c><00:00:58.804><c>from </c><00:00:59.059><c>these </c><00:00:59.314><c>behaviors </c><00:00:59.569><c>to </c><00:00:59.824><c>determine </c><00:01:00.079><c>how</c>

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identifying meaningful information from these behaviors to determine how
 

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identifying meaningful information from these behaviors to determine how
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we can utilize it for marketing
 

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we can utilize it for marketing
.  <00:01:04.220><c>And </c><00:01:05.280><c>the</c>

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.  And the
 

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.  And the
second <00:01:05.821><c>is </c><00:01:06.002><c>to </c><00:01:06.183><c>track </c><00:01:06.364><c>and </c><00:01:06.545><c>observe </c><00:01:06.726><c>user </c><00:01:06.907><c>groups </c><00:01:07.088><c>with </c><00:01:07.269><c>similar </c><00:01:07.450><c>behavioral </c><00:01:07.631><c>patterns</c>

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second is to track and observe user groups with similar behavioral patterns
 

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.  <00:01:12.560><c>yes.</c>

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.  yes.
 

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.  yes.
When <00:01:13.535><c>observing </c><00:01:13.870><c>the </c><00:01:14.205><c>behavior </c><00:01:14.540><c>of </c><00:01:14.875><c>users </c><00:01:15.210><c>visiting </c><00:01:15.545><c>a </c><00:01:15.880><c>website,</c>

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When observing the behavior of users visiting a website,
 

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When observing the behavior of users visiting a website,
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users with similar behavioral patterns begin
 

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users with similar behavioral patterns begin
to <00:01:20.040><c>appear.</c>

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to appear.
 

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to appear.
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We usually refer to users with similar behavioral patterns as
 

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We usually refer to users with similar behavioral patterns as
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segments.  You will be able to track and observe that group
 

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.  And third, you
 

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.  And third, you
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can check the website traffic sources.
 

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can check the website traffic sources.
Uh, <00:01:33.500><c>if </c><00:01:34.000><c>you</c>

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Uh, if you
 

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Uh, if you
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have set up UTMs, you can check how users arrived at our site through traffic sources such as UTM sources, Medium, and
 

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have set up UTMs, you can check how users arrived at our site through traffic sources such as UTM sources, Medium, and
campaigns

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campaigns
 

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.   <00:01:44.840><c>The</c>

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.   The
 

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.   The
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fourth method involves identifying usability through the user's movement on the website
 

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. This usability is
 

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. This usability is
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commonly referred to as UX, and
 

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commonly referred to as UX, and
unlike <00:01:57.299><c>marketing </c><00:01:58.398><c>analysis,</c>

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unlike marketing analysis,
 

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unlike marketing analysis,
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when viewing the website itself as a product, it is utilized to assess whether
 

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when viewing the website itself as a product, it is utilized to assess whether
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users are utilizing the web effectively and whether processes such
 

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users are utilizing the web effectively and whether processes such
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as sign-ups or paid conversions are proceeding as intended
 

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.  <00:02:14.040><c>Uh,</c>

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.  Uh,
 

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.  Uh,
since <00:02:14.839><c>we </c><00:02:15.159><c>are </c><00:02:15.479><c>observing </c><00:02:15.799><c>user </c><00:02:16.119><c>behavior,</c>

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since we are observing user behavior,
 

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since we are observing user behavior,
if <00:02:16.888><c>there </c><00:02:17.416><c>is </c><00:02:17.944><c>a </c><00:02:18.472><c>bottleneck </c><00:02:19.000><c>or</c>

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if there is a bottleneck or
 

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if there is a bottleneck or
entry <00:02:19.790><c>barrier </c><00:02:20.220><c>preventing </c><00:02:20.650><c>them </c><00:02:21.080><c>from</c>

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entry barrier preventing them from
 

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entry barrier preventing them from
proceeding <00:02:21.868><c>to </c><00:02:22.096><c>the </c><00:02:22.324><c>next </c><00:02:22.552><c>step </c><00:02:22.780><c>as </c><00:02:23.008><c>intended, </c><00:02:23.236><c>then</c>

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proceeding to the next step as intended, then
 

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proceeding to the next step as intended, then
improvements <00:02:24.400><c>are </c><00:02:24.880><c>necessary, </c><00:02:25.360><c>right?</c>

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improvements are necessary, right?
 

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improvements are necessary, right?
Therefore, <00:02:26.689><c>we </c><00:02:27.059><c>are </c><00:02:27.429><c>also </c><00:02:27.799><c>utilizing</c>

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Therefore, we are also utilizing
 

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Therefore, we are also utilizing
this <00:02:28.586><c>G4 </c><00:02:28.812><c>for </c><00:02:29.038><c>usability </c><00:02:29.264><c>analysis </c><00:02:29.490><c>to </c><00:02:29.716><c>identify </c><00:02:29.942><c>areas </c><00:02:30.168><c>for </c><00:02:30.394><c>improvement</c>

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this G4 for usability analysis to identify areas for improvement
 

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this G4 for usability analysis to identify areas for improvement


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.  <00:02:33.600><c>And </c><00:02:33.800><c>finally, </c><00:02:34.000><c>the </c><00:02:34.200><c>fifth </c><00:02:34.400><c>point </c><00:02:34.600><c>is </c><00:02:34.800><c>that </c><00:02:35.000><c>you </c><00:02:35.200><c>can</c>

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.  And finally, the fifth point is that you can
 

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identify <00:02:38.360><c>performance </c><00:02:38.560><c>by </c><00:02:38.760><c>tracking </c><00:02:38.960><c>key </c><00:02:39.160><c>behaviors </c><00:02:39.360><c>such </c><00:02:39.560><c>as </c><00:02:39.760><c>visits, </c><00:02:39.960><c>sign-ups, </c><00:02:40.160><c>and </c><00:02:40.360><c>purchases</c>

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identify performance by tracking key behaviors such as visits, sign-ups, and purchases
 

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identify performance by tracking key behaviors such as visits, sign-ups, and purchases
.  <00:02:42.920><c>Therefore,</c>

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.  Therefore,
 

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.  Therefore,
while <00:02:43.624><c>observing </c><00:02:43.848><c>behavior </c><00:02:44.072><c>allows </c><00:02:44.296><c>us </c><00:02:44.520><c>to </c><00:02:44.744><c>identify </c><00:02:44.968><c>meaningful </c><00:02:45.192><c>behavioral </c><00:02:45.416><c>information, </c><00:02:45.640><c>we</c>

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while observing behavior allows us to identify meaningful behavioral information, we
 

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can <00:02:55.262><c>also </c><00:02:55.365><c>track </c><00:02:55.468><c>key </c><00:02:55.571><c>actions—such </c><00:02:55.674><c>as </c><00:02:55.777><c>purchases </c><00:02:55.880><c>or </c><00:02:55.983><c>sign-ups—to </c><00:02:56.086><c>determine </c><00:02:56.189><c>how </c><00:02:56.292><c>much </c><00:02:56.395><c>performance </c><00:02:56.498><c>they </c><00:02:56.601><c>are </c><00:02:56.704><c>generating </c><00:02:56.807><c>for </c><00:02:56.910><c>us</c>

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can also track key actions—such as purchases or sign-ups—to determine how much performance they are generating for us
 

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can also track key actions—such as purchases or sign-ups—to determine how much performance they are generating for us
.  <00:02:57.980><c>As </c><00:02:58.480><c>such, </c><00:02:58.980><c>GA4 </c><00:02:59.480><c>has </c><00:02:59.980><c>five </c><00:03:00.480><c>major</c>

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.  As such, GA4 has five major
 

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.  As such, GA4 has five major
uses, <00:03:02.480><c>so</c>

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uses, so
 

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uses, so
if <00:03:03.455><c>you </c><00:03:03.830><c>utilize </c><00:03:04.205><c>it </c><00:03:04.580><c>well, </c><00:03:04.955><c>G4</c>

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if you utilize it well, G4
 

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if you utilize it well, G4
can <00:03:05.850><c>be </c><00:03:06.140><c>a </c><00:03:06.430><c>powerful </c><00:03:06.720><c>tool</c>

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can be a powerful tool
 

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can be a powerful tool
.  <00:03:08.116><c>yes.  </c><00:03:08.392><c>G4 </c><00:03:08.668><c>can </c><00:03:08.944><c>be </c><00:03:09.220><c>summarized </c><00:03:09.496><c>as </c><00:03:09.772><c>a </c><00:03:10.048><c>tool </c><00:03:10.324><c>that </c><00:03:10.600><c>allows </c><00:03:10.876><c>for </c><00:03:11.152><c>the</c>

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.  yes.  G4 can be summarized as a tool that allows for the
 

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.  yes.  G4 can be summarized as a tool that allows for the
convenient <00:03:11.872><c>analysis </c><00:03:12.225><c>of </c><00:03:12.578><c>user </c><00:03:12.931><c>behavior </c><00:03:13.284><c>data. </c><00:03:13.637><c>To</c>

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convenient analysis of user behavior data. To
 

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explain <00:03:17.379><c>G4 </c><00:03:17.758><c>once </c><00:03:18.137><c>again, </c><00:03:18.516><c>it</c>

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explain G4 once again, it
 

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has <00:03:22.646><c>a </c><00:03:22.812><c>data </c><00:03:22.978><c>structure </c><00:03:23.144><c>standardized </c><00:03:23.310><c>by </c><00:03:23.476><c>specific </c><00:03:23.642><c>criteria </c><00:03:23.808><c>and </c><00:03:23.974><c>metrics.  </c><00:03:24.140><c>And </c><00:03:24.306><c>we </c><00:03:24.472><c>also</c>

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has a data structure standardized by specific criteria and metrics.  And we also
 

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has a data structure standardized by specific criteria and metrics.  And we also
provide <00:03:25.984><c>standard </c><00:03:26.488><c>reports, </c><00:03:26.992><c>as </c><00:03:27.496><c>well </c><00:03:28.000><c>as</c>

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provide standard reports, as well as
 

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provide standard reports, as well as
template-based <00:03:29.240><c>exploration </c><00:03:30.120><c>reports</c>

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template-based exploration reports
 

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template-based exploration reports
.  <00:03:31.346><c>Therefore, </c><00:03:32.012><c>in </c><00:03:32.678><c>the</c>

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.  Therefore, in the
 

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.  Therefore, in the
case <00:03:33.346><c>of </c><00:03:33.453><c>the </c><00:03:33.560><c>exploration </c><00:03:33.667><c>report, </c><00:03:33.774><c>it </c><00:03:33.881><c>provides </c><00:03:33.988><c>templates </c><00:03:34.095><c>that </c><00:03:34.202><c>allow </c><00:03:34.309><c>us </c><00:03:34.416><c>to </c><00:03:34.523><c>explore </c><00:03:34.630><c>and </c><00:03:34.737><c>analyze </c><00:03:34.844><c>desired </c><00:03:34.951><c>things</c>

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case of the exploration report, it provides templates that allow us to explore and analyze desired things
 

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case of the exploration report, it provides templates that allow us to explore and analyze desired things
such <00:03:35.500><c>as </c><00:03:35.720><c>funnel </c><00:03:35.940><c>analysis </c><00:03:36.160><c>and </c><00:03:36.380><c>user </c><00:03:36.600><c>path </c><00:03:36.820><c>analysis, </c><00:03:37.040><c>making </c><00:03:37.260><c>it </c><00:03:37.480><c>very</c>

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such as funnel analysis and user path analysis, making it very
 

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useful

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useful
 

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useful
.  <00:03:42.746><c>Yes, </c><00:03:43.452><c>in </c><00:03:44.158><c>today's</c>

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.  Yes, in today's
 

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.  Yes, in today's
webinar, <00:03:45.640><c>we </c><00:03:46.360><c>will </c><00:03:47.080><c>practice</c>

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webinar, we will practice
 

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webinar, we will practice
how <00:03:47.660><c>to </c><00:03:47.840><c>conduct </c><00:03:48.020><c>analysis </c><00:03:48.200><c>using </c><00:03:48.380><c>traffic </c><00:03:48.560><c>source </c><00:03:48.740><c>exploration </c><00:03:48.920><c>analysis</c>

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how to conduct analysis using traffic source exploration analysis
 

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.  <00:03:52.359><c>And </c><00:03:53.199><c>it</c>

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.  And it
 

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.  And it
integrates <00:03:53.803><c>easily </c><00:03:54.007><c>with </c><00:03:54.211><c>Google </c><00:03:54.415><c>products </c><00:03:54.619><c>such </c><00:03:54.823><c>as </c><00:03:55.027><c>Search </c><00:03:55.231><c>Console </c><00:03:55.435><c>and </c><00:03:55.639><c>Google</c>

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integrates easily with Google products such as Search Console and Google
 

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integrates easily with Google products such as Search Console and Google
.  <00:03:56.710><c>Therefore, </c><00:03:56.860><c>in </c><00:03:57.010><c>conclusion, </c><00:03:57.160><c>you </c><00:03:57.310><c>can </c><00:03:57.460><c>utilize </c><00:03:57.610><c>GA4 </c><00:03:57.760><c>as </c><00:03:57.910><c>a </c><00:03:58.060><c>tool </c><00:03:58.210><c>that </c><00:03:58.360><c>makes </c><00:03:58.510><c>it </c><00:03:58.660><c>easy </c><00:03:58.810><c>to </c><00:03:58.960><c>quickly </c><00:03:59.110><c>identify</c>

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.  Therefore, in conclusion, you can utilize GA4 as a tool that makes it easy to quickly identify
 

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.  Therefore, in conclusion, you can utilize GA4 as a tool that makes it easy to quickly identify
key <00:03:59.857><c>metrics </c><00:04:00.154><c>and </c><00:04:00.451><c>trends </c><00:04:00.748><c>based </c><00:04:01.045><c>on </c><00:04:01.342><c>user </c><00:04:01.639><c>behavior</c>

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key metrics and trends based on user behavior
 

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.  <00:04:05.740><c>And </c><00:04:07.000><c>you</c>

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.  And you
 

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should <00:04:12.760><c>view </c><00:04:12.840><c>RuckusDio </c><00:04:12.920><c>not </c><00:04:13.000><c>as </c><00:04:13.080><c>a </c><00:04:13.160><c>replacement </c><00:04:13.240><c>for </c><00:04:13.320><c>GA4, </c><00:04:13.400><c>but </c><00:04:13.480><c>as </c><00:04:13.560><c>a </c><00:04:13.640><c>complement </c><00:04:13.720><c>or </c><00:04:13.800><c>something </c><00:04:13.880><c>that </c><00:04:13.960><c>can </c><00:04:14.040><c>complement </c><00:04:14.120><c>it.</c>

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should view RuckusDio not as a replacement for GA4, but as a complement or something that can complement it.
 

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should view RuckusDio not as a replacement for GA4, but as a complement or something that can complement it.
LukersDIO

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LukersDIO
 

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LukersDIO
is <00:04:17.588><c>a </c><00:04:17.776><c>visualization </c><00:04:17.964><c>tool </c><00:04:18.152><c>that </c><00:04:18.340><c>utilizes </c><00:04:18.528><c>various </c><00:04:18.716><c>data </c><00:04:18.904><c>sources.  </c><00:04:19.092><c>yes.   </c><00:04:19.280><c>It's</c>

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is a visualization tool that utilizes various data sources.  yes.   It's
 

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is a visualization tool that utilizes various data sources.  yes.   It's
a <00:04:19.959><c>bit </c><00:04:20.399><c>different </c><00:04:20.839><c>from </c><00:04:21.279><c>the </c><00:04:21.719><c>G4.  </c><00:04:22.159><c>G4 </c><00:04:22.599><c>was</c>

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a bit different from the G4.  G4 was
 

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a bit different from the G4.  G4 was
described <00:04:23.448><c>as </c><00:04:23.656><c>a </c><00:04:23.864><c>simple </c><00:04:24.072><c>analysis </c><00:04:24.280><c>tool, </c><00:04:24.488><c>while </c><00:04:24.696><c>Looker </c><00:04:24.904><c>Studio </c><00:04:25.112><c>was</c>

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described as a simple analysis tool, while Looker Studio was
 

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described as a simple analysis tool, while Looker Studio was
described <00:04:26.017><c>as </c><00:04:26.234><c>a </c><00:04:26.451><c>visualization </c><00:04:26.668><c>dog.  </c><00:04:26.885><c>So, </c><00:04:27.102><c>you </c><00:04:27.319><c>can</c>

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described as a visualization dog.  So, you can
 

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think <00:04:35.072><c>of </c><00:04:35.144><c>Looker </c><00:04:35.216><c>Studio </c><00:04:35.288><c>as </c><00:04:35.360><c>a </c><00:04:35.432><c>tool </c><00:04:35.504><c>that </c><00:04:35.576><c>allows </c><00:04:35.648><c>us </c><00:04:35.720><c>to </c><00:04:35.792><c>freely </c><00:04:35.864><c>and </c><00:04:35.936><c>quickly </c><00:04:36.008><c>visualize </c><00:04:36.080><c>the </c><00:04:36.152><c>views </c><00:04:36.224><c>we </c><00:04:36.296><c>want.  </c><00:04:36.368><c>And </c><00:04:36.440><c>you </c><00:04:36.512><c>can</c>

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think of Looker Studio as a tool that allows us to freely and quickly visualize the views we want.  And you can
 

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view <00:04:42.759><c>GA4 </c><00:04:42.838><c>as </c><00:04:42.917><c>a </c><00:04:42.996><c>tool </c><00:04:43.075><c>that </c><00:04:43.154><c>actually </c><00:04:43.233><c>provides </c><00:04:43.312><c>standardized </c><00:04:43.391><c>reports </c><00:04:43.470><c>and </c><00:04:43.549><c>allows </c><00:04:43.628><c>for </c><00:04:43.707><c>simple </c><00:04:43.786><c>yet </c><00:04:43.865><c>fast </c><00:04:43.944><c>analysis </c><00:04:44.023><c>through </c><00:04:44.102><c>exploratory </c><00:04:44.181><c>analysis</c>

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view GA4 as a tool that actually provides standardized reports and allows for simple yet fast analysis through exploratory analysis
 

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view GA4 as a tool that actually provides standardized reports and allows for simple yet fast analysis through exploratory analysis
.

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.
 

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.
Rooker <00:04:47.694><c>Studio </c><00:04:47.868><c>integrates </c><00:04:48.042><c>easily </c><00:04:48.216><c>with </c><00:04:48.390><c>data </c><00:04:48.564><c>sources </c><00:04:48.738><c>such </c><00:04:48.912><c>as </c><00:04:49.086><c>GA4, </c><00:04:49.260><c>Google </c><00:04:49.434><c>Ads,</c>

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Rooker Studio integrates easily with data sources such as GA4, Google Ads,
 

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Rooker Studio integrates easily with data sources such as GA4, Google Ads,
Search <00:04:50.249><c>Console, </c><00:04:50.739><c>and </c><00:04:51.229><c>YouTube </c><00:04:51.719><c>data</c>

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Search Console, and YouTube data
 

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.  <00:04:54.704><c>And </c><00:04:55.088><c>it </c><00:04:55.472><c>is </c><00:04:55.856><c>very </c><00:04:56.240><c>convenient</c>

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.  And it is very convenient
 

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.  And it is very convenient
for <00:04:57.142><c>creating </c><00:04:57.444><c>reports </c><00:04:57.746><c>or </c><00:04:58.048><c>dashboards </c><00:04:58.350><c>through </c><00:04:58.652><c>free </c><00:04:58.954><c>visualization</c>

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for creating reports or dashboards through free visualization
 

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for creating reports or dashboards through free visualization
.  <00:05:00.259><c>Also, </c><00:05:00.879><c>the </c><00:05:01.499><c>Siwa </c><00:05:02.119><c>and</c>

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.  Also, the Siwa and
 

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.  Also, the Siwa and
Kadogu <00:05:02.719><c>features </c><00:05:02.959><c>are </c><00:05:03.199><c>available </c><00:05:03.439><c>in </c><00:05:03.679><c>the </c><00:05:03.919><c>free </c><00:05:04.159><c>version</c>

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Kadogu features are available in the free version
 

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Kadogu features are available in the free version
.  <00:05:04.840><c>If </c><00:05:05.080><c>you </c><00:05:05.320><c>look </c><00:05:05.560><c>at </c><00:05:05.800><c>the </c><00:05:06.040><c>table </c><00:05:06.280><c>below, </c><00:05:06.520><c>there </c><00:05:06.760><c>is </c><00:05:07.000><c>a </c><00:05:07.240><c>table</c>

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.  If you look at the table below, there is a table
 

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.  If you look at the table below, there is a table
comparing <00:05:07.955><c>the </c><00:05:08.190><c>differences </c><00:05:08.425><c>between </c><00:05:08.660><c>the </c><00:05:08.895><c>free </c><00:05:09.130><c>and </c><00:05:09.365><c>paid </c><00:05:09.600><c>versions</c>

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comparing the differences between the free and paid versions
 

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comparing the differences between the free and paid versions
.  <00:05:10.310><c>As </c><00:05:10.900><c>you </c><00:05:11.490><c>can </c><00:05:12.080><c>see,</c>

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.  As you can see,
 

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.  As you can see,
all <00:05:12.860><c>visualization </c><00:05:13.040><c>features </c><00:05:13.220><c>are </c><00:05:13.400><c>available </c><00:05:13.580><c>in </c><00:05:13.760><c>the </c><00:05:13.940><c>free </c><00:05:14.120><c>version</c>

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all visualization features are available in the free version
 

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all visualization features are available in the free version
.  <00:05:14.905><c>If </c><00:05:15.090><c>you </c><00:05:15.275><c>need </c><00:05:15.460><c>to </c><00:05:15.645><c>use </c><00:05:15.830><c>it </c><00:05:16.015><c>on </c><00:05:16.200><c>a </c><00:05:16.385><c>team </c><00:05:16.570><c>basis, </c><00:05:16.755><c>you</c>

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.  If you need to use it on a team basis, you
 

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can <00:05:19.611><c>use </c><00:05:19.942><c>the </c><00:05:20.273><c>paid </c><00:05:20.604><c>version.  </c><00:05:20.935><c>However, </c><00:05:21.266><c>for </c><00:05:21.597><c>the</c>

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can use the paid version.  However, for the
 

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can use the paid version.  However, for the
paid <00:05:23.379><c>version, </c><00:05:24.719><c>it</c>

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paid version, it
 

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paid version, it
costs <00:05:25.325><c>about </c><00:05:25.570><c>$9 </c><00:05:25.815><c>per </c><00:05:26.060><c>user </c><00:05:26.305><c>per </c><00:05:26.550><c>month.   </c><00:05:26.795><c>yes</c>

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costs about $9 per user per month.   yes
 

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costs about $9 per user per month.   yes
.  <00:05:28.167><c>Despite </c><00:05:28.534><c>these </c><00:05:28.901><c>differences, </c><00:05:29.268><c>the </c><00:05:29.635><c>free</c>

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.  Despite these differences, the free
 

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.  Despite these differences, the free
version <00:05:30.187><c>is </c><00:05:30.455><c>sufficient </c><00:05:30.723><c>for </c><00:05:30.991><c>creating </c><00:05:31.259><c>reports </c><00:05:31.527><c>and </c><00:05:31.795><c>dashboards,</c>

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version is sufficient for creating reports and dashboards,
 

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version is sufficient for creating reports and dashboards,
so

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so
 

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so
in <00:05:34.484><c>most </c><00:05:34.649><c>cases, </c><00:05:34.814><c>the </c><00:05:34.979><c>free </c><00:05:35.144><c>version </c><00:05:35.309><c>is </c><00:05:35.474><c>used</c>

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in most cases, the free version is used
 

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in most cases, the free version is used
.  <00:05:36.560><c>So, </c><00:05:37.000><c>to </c><00:05:37.440><c>summarize </c><00:05:37.880><c>again,</c>

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.  So, to summarize again,
 

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.  So, to summarize again,
Ruckus <00:05:39.058><c>DIO </c><00:05:39.236><c>can </c><00:05:39.414><c>be </c><00:05:39.592><c>described </c><00:05:39.770><c>as </c><00:05:39.948><c>a </c><00:05:40.126><c>visualization </c><00:05:40.304><c>tool </c><00:05:40.482><c>that </c><00:05:40.660><c>allows </c><00:05:40.838><c>you </c><00:05:41.016><c>to </c><00:05:41.194><c>quickly</c>

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Ruckus DIO can be described as a visualization tool that allows you to quickly
 

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Ruckus DIO can be described as a visualization tool that allows you to quickly
create <00:05:42.560><c>report </c><00:05:43.440><c>dashboards</c>

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create report dashboards
 

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.  <00:05:48.569><c>And </c><00:05:49.258><c>measurement </c><00:05:49.947><c>standards </c><00:05:50.636><c>and</c>

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.  And measurement standards and
 

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.  And measurement standards and
measurement <00:05:51.559><c>items </c><00:05:51.919><c>are </c><00:05:52.279><c>very </c><00:05:52.639><c>important</c>

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measurement items are very important
 

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measurement items are very important
concepts.  <00:05:53.285><c>So, </c><00:05:53.490><c>let </c><00:05:53.695><c>me </c><00:05:53.900><c>explain </c><00:05:54.105><c>a </c><00:05:54.310><c>little </c><00:05:54.515><c>first</c>

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concepts.  So, let me explain a little first
 

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concepts.  So, let me explain a little first
.  <00:05:55.390><c>In </c><00:05:56.060><c>J4 </c><00:05:56.730><c>or </c><00:05:57.400><c>Excel,</c>

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.  In J4 or Excel,
 

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the <00:06:00.439><c>tables </c><00:06:00.679><c>that </c><00:06:00.919><c>make </c><00:06:01.159><c>up </c><00:06:01.399><c>a </c><00:06:01.639><c>data </c><00:06:01.879><c>report </c><00:06:02.119><c>can </c><00:06:02.359><c>be</c>

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the tables that make up a data report can be
 

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the tables that make up a data report can be
seen <00:06:02.897><c>as </c><00:06:03.074><c>being </c><00:06:03.251><c>composed </c><00:06:03.428><c>of </c><00:06:03.605><c>dimensions </c><00:06:03.782><c>and </c><00:06:03.959><c>metrics</c>

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seen as being composed of dimensions and metrics
 

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seen as being composed of dimensions and metrics
.  <00:06:04.352><c>Here </c><00:06:04.624><c>is </c><00:06:04.896><c>what </c><00:06:05.168><c>this </c><00:06:05.440><c>means</c>

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.  Here is what this means
 

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.  Here is what this means
.  <00:06:06.812><c>First, </c><00:06:07.705><c>if </c><00:06:08.598><c>you</c>

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.  First, if you
 

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.  First, if you
look <00:06:09.639><c>at </c><00:06:09.918><c>this </c><00:06:10.197><c>report </c><00:06:10.476><c>table </c><00:06:10.755><c>displayed </c><00:06:11.034><c>in </c><00:06:11.313><c>GA,</c>

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look at this report table displayed in GA,
 

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look at this report table displayed in GA,
there <00:06:12.513><c>is </c><00:06:12.827><c>a </c><00:06:13.141><c>standard </c><00:06:13.455><c>group </c><00:06:13.769><c>on </c><00:06:14.083><c>the </c><00:06:14.397><c>left.</c>

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there is a standard group on the left.
 

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there is a standard group on the left.
For <00:06:14.948><c>example, </c><00:06:15.176><c>currently </c><00:06:15.404><c>it </c><00:06:15.632><c>is </c><00:06:15.860><c>set </c><00:06:16.088><c>to </c><00:06:16.316><c>the </c><00:06:16.544><c>session </c><00:06:16.772><c>default </c><00:06:17.000><c>channel</c>

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For example, currently it is set to the session default channel
 

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For example, currently it is set to the session default channel
group, <00:06:17.523><c>so </c><00:06:17.727><c>you </c><00:06:17.931><c>can </c><00:06:18.135><c>check </c><00:06:18.339><c>channel </c><00:06:18.543><c>information </c><00:06:18.747><c>such </c><00:06:18.951><c>as </c><00:06:19.155><c>whether </c><00:06:19.359><c>the</c>

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group, so you can check channel information such as whether the
 

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group, so you can check channel information such as whether the
visitor <00:06:20.393><c>entered </c><00:06:20.826><c>organically </c><00:06:21.259><c>or </c><00:06:21.692><c>through </c><00:06:22.125><c>an </c><00:06:22.558><c>ad</c>

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visitor entered organically or through an ad
 

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.  <00:06:25.706><c>You </c><00:06:25.892><c>can </c><00:06:26.078><c>see </c><00:06:26.264><c>the </c><00:06:26.450><c>figures </c><00:06:26.636><c>showing </c><00:06:26.822><c>how </c><00:06:27.008><c>much </c><00:06:27.194><c>the</c>

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.  You can see the figures showing how much the
 

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.  You can see the figures showing how much the
items, <00:06:27.889><c>or </c><00:06:28.139><c>indicators, </c><00:06:28.389><c>measured </c><00:06:28.639><c>according </c><00:06:28.889><c>to </c><00:06:29.139><c>that </c><00:06:29.389><c>standard </c><00:06:29.639><c>have</c>

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items, or indicators, measured according to that standard have
 

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items, or indicators, measured according to that standard have
occurred

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occurred
 

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occurred
.  <00:06:34.920><c>So, </c><00:06:35.560><c>measurement </c><00:06:36.200><c>criteria </c><00:06:36.840><c>and</c>

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.  So, measurement criteria and
 

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.  So, measurement criteria and
measurement <00:06:38.319><c>items </c><00:06:38.798><c>are </c><00:06:39.277><c>very </c><00:06:39.756><c>important</c>

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measurement items are very important
 

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measurement items are very important
concepts.  <00:06:40.708><c>Since </c><00:06:40.856><c>it </c><00:06:41.004><c>might </c><00:06:41.152><c>be </c><00:06:41.300><c>a </c><00:06:41.448><c>little </c><00:06:41.596><c>difficult </c><00:06:41.744><c>to </c><00:06:41.892><c>understand, </c><00:06:42.040><c>I </c><00:06:42.188><c>will </c><00:06:42.336><c>give </c><00:06:42.484><c>you </c><00:06:42.632><c>a</c>

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concepts.  Since it might be a little difficult to understand, I will give you a
 

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concepts.  Since it might be a little difficult to understand, I will give you a
simple <00:06:43.739><c>example </c><00:06:44.559><c>using</c>

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simple example using
 

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simple example using
Excel

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Excel
 

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Excel
.  <00:06:47.445><c>yes.  </c><00:06:47.770><c>We </c><00:06:48.095><c>often </c><00:06:48.420><c>create </c><00:06:48.745><c>pivot </c><00:06:49.070><c>tables </c><00:06:49.395><c>in </c><00:06:49.720><c>Excel</c>

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.  yes.  We often create pivot tables in Excel
 

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.  yes.  We often create pivot tables in Excel
.  <00:06:50.639><c>Let's </c><00:06:51.158><c>assume </c><00:06:51.677><c>that </c><00:06:52.196><c>we</c>

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.  Let's assume that we
 

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.  Let's assume that we
have <00:06:52.939><c>raw </c><00:06:53.279><c>data </c><00:06:53.619><c>like </c><00:06:53.959><c>this</c>

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have raw data like this
 

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have raw data like this
.

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.
 

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.
It's <00:06:56.326><c>simple </c><00:06:56.652><c>raw </c><00:06:56.978><c>data.  </c><00:06:57.304><c>The </c><00:06:57.630><c>left </c><00:06:57.956><c>column</c>

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It's simple raw data.  The left column
 

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It's simple raw data.  The left column
is <00:06:59.090><c>the </c><00:06:59.380><c>preferred </c><00:06:59.670><c>food.  </c><00:06:59.960><c>So, </c><00:07:00.250><c>as </c><00:07:00.540><c>you </c><00:07:00.830><c>can </c><00:07:01.120><c>see,</c>

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is the preferred food.  So, as you can see,
 

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is the preferred food.  So, as you can see,
there <00:07:02.204><c>are </c><00:07:02.489><c>three </c><00:07:02.774><c>items: </c><00:07:03.059><c>ramyeon, </c><00:07:03.344><c>seolleongtang, </c><00:07:03.629><c>and </c><00:07:03.914><c>sundaeguk.</c>

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there are three items: ramyeon, seolleongtang, and sundaeguk.
 

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there are three items: ramyeon, seolleongtang, and sundaeguk.
And <00:07:05.020><c>in </c><00:07:05.240><c>the </c><00:07:05.460><c>right </c><00:07:05.680><c>column,</c>

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And in the right column,
 

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And in the right column,
preferred <00:07:07.308><c>side </c><00:07:07.616><c>dishes </c><00:07:07.924><c>like </c><00:07:08.232><c>kimchi </c><00:07:08.540><c>and </c><00:07:08.848><c>kkakdugi </c><00:07:09.156><c>are</c>

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preferred side dishes like kimchi and kkakdugi are
 

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preferred side dishes like kimchi and kkakdugi are
listed <00:07:09.726><c>like </c><00:07:10.052><c>this.  </c><00:07:10.378><c>Since </c><00:07:10.704><c>the </c><00:07:11.030><c>data </c><00:07:11.356><c>is</c>

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listed like this.  Since the data is
 

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listed like this.  Since the data is
raw <00:07:12.880><c>and </c><00:07:13.800><c>unorganized,</c>

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raw and unorganized,
 

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raw and unorganized,
to <00:07:14.391><c>create </c><00:07:14.583><c>a </c><00:07:14.775><c>pivot </c><00:07:14.967><c>table </c><00:07:15.159><c>from </c><00:07:15.351><c>it, </c><00:07:15.543><c>drag </c><00:07:15.735><c>the </c><00:07:15.927><c>entire </c><00:07:16.119><c>file </c><00:07:16.311><c>and</c>

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to create a pivot table from it, drag the entire file and
 

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click <00:07:20.292><c>Pivot </c><00:07:20.464><c>Table </c><00:07:20.636><c>as </c><00:07:20.808><c>shown </c><00:07:20.980><c>below. </c><00:07:21.152><c>A </c><00:07:21.324><c>new </c><00:07:21.496><c>sheet </c><00:07:21.668><c>window </c><00:07:21.840><c>will</c>

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click Pivot Table as shown below. A new sheet window will
 

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click Pivot Table as shown below. A new sheet window will
appear, <00:07:22.420><c>displaying </c><00:07:22.680><c>a </c><00:07:22.940><c>summarized </c><00:07:23.200><c>table </c><00:07:23.460><c>on </c><00:07:23.720><c>the </c><00:07:23.980><c>left </c><00:07:24.240><c>side</c>

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appear, displaying a summarized table on the left side
 

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appear, displaying a summarized table on the left side
.  <00:07:26.080><c>So, </c><00:07:27.160><c>if</c>

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.  So, if
 

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you <00:07:29.655><c>look </c><00:07:29.790><c>at </c><00:07:29.925><c>the </c><00:07:30.060><c>bottom </c><00:07:30.195><c>where </c><00:07:30.330><c>it </c><00:07:30.465><c>says </c><00:07:30.600><c>"Row </c><00:07:30.735><c>Label," </c><00:07:30.870><c>the </c><00:07:31.005><c>preferred </c><00:07:31.140><c>foods </c><00:07:31.275><c>are </c><00:07:31.410><c>organized </c><00:07:31.545><c>as </c><00:07:31.680><c>Ramen, </c><00:07:31.815><c>Seolleongtang, </c><00:07:31.950><c>and</c>

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you look at the bottom where it says "Row Label," the preferred foods are organized as Ramen, Seolleongtang, and
 

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you look at the bottom where it says "Row Label," the preferred foods are organized as Ramen, Seolleongtang, and
Sundaegukgi.   <00:07:34.400><c>If</c>

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Sundaegukgi.   If
 

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Sundaegukgi.   If
you <00:07:35.367><c>look </c><00:07:35.494><c>to </c><00:07:35.621><c>the </c><00:07:35.748><c>right, </c><00:07:35.875><c>you </c><00:07:36.002><c>can </c><00:07:36.129><c>see </c><00:07:36.256><c>the </c><00:07:36.383><c>tally </c><00:07:36.510><c>of </c><00:07:36.637><c>how </c><00:07:36.764><c>much </c><00:07:36.891><c>the </c><00:07:37.018><c>preferred </c><00:07:37.145><c>side </c><00:07:37.272><c>dishes </c><00:07:37.399><c>are</c>

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you look to the right, you can see the tally of how much the preferred side dishes are
 

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you look to the right, you can see the tally of how much the preferred side dishes are
counted <00:07:38.248><c>according </c><00:07:38.816><c>to </c><00:07:39.384><c>the </c><00:07:39.952><c>preferred </c><00:07:40.520><c>food</c>

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counted according to the preferred food
 

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counted according to the preferred food
.

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.
 

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.
So, <00:07:43.523><c>as </c><00:07:43.727><c>for </c><00:07:43.931><c>how </c><00:07:44.135><c>to </c><00:07:44.339><c>set </c><00:07:44.543><c>this </c><00:07:44.747><c>up, </c><00:07:44.951><c>if </c><00:07:45.155><c>you</c>

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So, as for how to set this up, if you
 

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So, as for how to set this up, if you
look <00:07:45.704><c>on </c><00:07:45.929><c>the </c><00:07:46.154><c>right, </c><00:07:46.379><c>I </c><00:07:46.604><c>laid </c><00:07:46.829><c>down </c><00:07:47.054><c>my </c><00:07:47.279><c>preferred </c><00:07:47.504><c>food </c><00:07:47.729><c>and </c><00:07:47.954><c>it</c>

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look on the right, I laid down my preferred food and it
 

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look on the right, I laid down my preferred food and it
became <00:07:49.549><c>a </c><00:07:50.138><c>specific </c><00:07:50.727><c>standard.   </c><00:07:51.316><c>I</c>

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became a specific standard.   I
 

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became a specific standard.   I
turned <00:07:52.602><c>the </c><00:07:52.885><c>preferred </c><00:07:53.168><c>side </c><00:07:53.451><c>dishes </c><00:07:53.734><c>into </c><00:07:54.017><c>a </c><00:07:54.300><c>heat, </c><00:07:54.583><c>and </c><00:07:54.866><c>now </c><00:07:55.149><c>they </c><00:07:55.432><c>have</c>

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turned the preferred side dishes into a heat, and now they have
 

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turned the preferred side dishes into a heat, and now they have
become <00:07:56.297><c>specific </c><00:07:56.634><c>items.  </c><00:07:56.971><c>Because </c><00:07:57.308><c>the </c><00:07:57.645><c>value </c><00:07:57.982><c>is </c><00:07:58.319><c>ultimately</c>

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become specific items.  Because the value is ultimately
 

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become specific items.  Because the value is ultimately
calculated <00:07:59.448><c>by </c><00:07:59.697><c>counting </c><00:07:59.946><c>the </c><00:08:00.195><c>number </c><00:08:00.444><c>of </c><00:08:00.693><c>preferred </c><00:08:00.942><c>side </c><00:08:01.191><c>dishes, </c><00:08:01.440><c>you</c>

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calculated by counting the number of preferred side dishes, you
 

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can <00:08:05.039><c>consider </c><00:08:05.278><c>the </c><00:08:05.517><c>preferred </c><00:08:05.756><c>side </c><00:08:05.995><c>dishes </c><00:08:06.234><c>as </c><00:08:06.473><c>the </c><00:08:06.712><c>measurement </c><00:08:06.951><c>item.  </c><00:08:07.190><c>yes.  </c><00:08:07.429><c>I </c><00:08:07.668><c>have </c><00:08:07.907><c>to</c>

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can consider the preferred side dishes as the measurement item.  yes.  I have to
 

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can consider the preferred side dishes as the measurement item.  yes.  I have to
emphasize <00:08:08.633><c>this </c><00:08:09.026><c>once </c><00:08:09.419><c>again.  </c><00:08:09.812><c>Specific </c><00:08:10.205><c>criteria </c><00:08:10.598><c>and</c>

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emphasize this once again.  Specific criteria and
 

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emphasize this once again.  Specific criteria and
specific <00:08:13.720><c>items</c>

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specific items
 

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specific items
are <00:08:14.463><c>very </c><00:08:14.607><c>important </c><00:08:14.751><c>concepts </c><00:08:14.895><c>when </c><00:08:15.039><c>dealing </c><00:08:15.183><c>with </c><00:08:15.327><c>Looker </c><00:08:15.471><c>Studio </c><00:08:15.615><c>and </c><00:08:15.759><c>GA4.</c>

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are very important concepts when dealing with Looker Studio and GA4.
 

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Even <00:08:21.284><c>if </c><00:08:21.369><c>you </c><00:08:21.454><c>set </c><00:08:21.539><c>up </c><00:08:21.624><c>events </c><00:08:21.709><c>or </c><00:08:21.794><c>parameters </c><00:08:21.879><c>directly </c><00:08:21.964><c>using </c><00:08:22.049><c>Tag </c><00:08:22.134><c>Manager, </c><00:08:22.219><c>it </c><00:08:22.304><c>is </c><00:08:22.389><c>extremely </c><00:08:22.474><c>important </c><00:08:22.559><c>to </c><00:08:22.644><c>configure </c><00:08:22.729><c>them </c><00:08:22.814><c>while </c><00:08:22.899><c>envisioning </c><00:08:22.984><c>specific </c><00:08:23.069><c>criteria </c><00:08:23.154><c>and </c><00:08:23.239><c>how </c><00:08:23.324><c>particular </c><00:08:23.409><c>items </c><00:08:23.494><c>will </c><00:08:23.579><c>be</c>

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Even if you set up events or parameters directly using Tag Manager, it is extremely important to configure them while envisioning specific criteria and how particular items will be
 

00:08:24.120 --> 00:08:26.350 align:start position:0%
Even if you set up events or parameters directly using Tag Manager, it is extremely important to configure them while envisioning specific criteria and how particular items will be
used

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used
 

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.  <00:08:29.311><c>So, </c><00:08:29.502><c>I </c><00:08:29.693><c>tried </c><00:08:29.884><c>applying </c><00:08:30.075><c>some </c><00:08:30.266><c>glaze </c><00:08:30.457><c>to </c><00:08:30.648><c>the </c><00:08:30.839><c>bottom </c><00:08:31.030><c>part</c>

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.  So, I tried applying some glaze to the bottom part
 

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.  So, I tried applying some glaze to the bottom part
.  <00:08:32.880><c>Data</c>

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.  Data
 

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.  Data
collection <00:08:33.760><c>and </c><00:08:34.320><c>aggregation </c><00:08:34.880><c>are </c><00:08:35.440><c>the</c>

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collection and aggregation are the
 

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collection and aggregation are the
starting <00:08:35.934><c>points </c><00:08:36.108><c>of </c><00:08:36.282><c>data </c><00:08:36.456><c>analysis </c><00:08:36.630><c>and </c><00:08:36.804><c>can </c><00:08:36.978><c>be </c><00:08:37.152><c>considered </c><00:08:37.326><c>very </c><00:08:37.500><c>important </c><00:08:37.674><c>in </c><00:08:37.848><c>the </c><00:08:38.022><c>analysis </c><00:08:38.196><c>process</c>

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starting points of data analysis and can be considered very important in the analysis process
 

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starting points of data analysis and can be considered very important in the analysis process
.  <00:08:40.440><c>yes.</c>

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.  yes.
 

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.  yes.
That <00:08:40.819><c>is </c><00:08:40.958><c>why </c><00:08:41.097><c>we </c><00:08:41.236><c>want </c><00:08:41.375><c>to </c><00:08:41.514><c>write </c><00:08:41.653><c>a </c><00:08:41.792><c>data </c><00:08:41.931><c>analysis </c><00:08:42.070><c>report </c><00:08:42.209><c>and </c><00:08:42.348><c>conduct </c><00:08:42.487><c>the </c><00:08:42.626><c>analysis </c><00:08:42.765><c>right </c><00:08:42.904><c>away</c>

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That is why we want to write a data analysis report and conduct the analysis right away
 

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.  <00:08:45.147><c>In </c><00:08:45.294><c>reality, </c><00:08:45.441><c>because </c><00:08:45.588><c>it </c><00:08:45.735><c>is </c><00:08:45.882><c>extremely </c><00:08:46.029><c>important </c><00:08:46.176><c>to </c><00:08:46.323><c>ensure </c><00:08:46.470><c>that </c><00:08:46.617><c>data </c><00:08:46.764><c>collection </c><00:08:46.911><c>and</c>

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.  In reality, because it is extremely important to ensure that data collection and
 

00:08:47.640 --> 00:08:50.509 align:start position:0%
.  In reality, because it is extremely important to ensure that data collection and
aggregation <00:08:48.000><c>are </c><00:08:48.360><c>well-defined </c><00:08:48.720><c>and </c><00:08:49.080><c>aggregated </c><00:08:49.440><c>as </c><00:08:49.800><c>expected,</c>

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aggregation are well-defined and aggregated as expected,
 

00:08:52.630 --> 00:08:52.640 align:start position:0%
 
 

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yes.  <00:08:52.858><c>It </c><00:08:53.076><c>can </c><00:08:53.294><c>be </c><00:08:53.512><c>considered </c><00:08:53.730><c>a </c><00:08:53.948><c>very </c><00:08:54.166><c>important </c><00:08:54.384><c>factor </c><00:08:54.602><c>in </c><00:08:54.820><c>the </c><00:08:55.038><c>analysis</c>

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yes.  It can be considered a very important factor in the analysis
 

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.  <00:08:58.995><c>And </c><00:08:59.190><c>third, </c><00:08:59.385><c>I </c><00:08:59.580><c>would </c><00:08:59.775><c>like </c><00:08:59.970><c>to </c><00:09:00.165><c>go </c><00:09:00.360><c>over </c><00:09:00.555><c>the</c>

00:09:01.509 --> 00:09:04.350 align:start position:0%
.  And third, I would like to go over the
 

00:09:04.350 --> 00:09:04.360 align:start position:0%
 
 

00:09:04.360 --> 00:09:06.230 align:start position:0%
 
concept <00:09:04.480><c>of </c><00:09:04.600><c>a </c><00:09:04.720><c>user, </c><00:09:04.840><c>which </c><00:09:04.960><c>is </c><00:09:05.080><c>easy </c><00:09:05.200><c>to </c><00:09:05.320><c>get </c><00:09:05.440><c>confused </c><00:09:05.560><c>about </c><00:09:05.680><c>when </c><00:09:05.800><c>using </c><00:09:05.920><c>GA4</c>

00:09:06.230 --> 00:09:06.240 align:start position:0%
concept of a user, which is easy to get confused about when using GA4
 

00:09:06.240 --> 00:09:08.910 align:start position:0%
concept of a user, which is easy to get confused about when using GA4
.  <00:09:06.453><c>The </c><00:09:06.666><c>total </c><00:09:06.879><c>number </c><00:09:07.092><c>of </c><00:09:07.305><c>users </c><00:09:07.518><c>and </c><00:09:07.731><c>the </c><00:09:07.944><c>number </c><00:09:08.157><c>of</c>

00:09:08.910 --> 00:09:08.920 align:start position:0%
.  The total number of users and the number of
 

00:09:08.920 --> 00:09:10.949 align:start position:0%
.  The total number of users and the number of
users <00:09:09.256><c>are </c><00:09:09.592><c>as </c><00:09:09.928><c>follows.  </c><00:09:10.264><c>At </c><00:09:10.600><c>first</c>

00:09:10.949 --> 00:09:10.959 align:start position:0%
users are as follows.  At first
 

00:09:10.959 --> 00:09:13.110 align:start position:0%
users are as follows.  At first
glance, <00:09:11.170><c>the </c><00:09:11.381><c>concepts </c><00:09:11.592><c>seem </c><00:09:11.803><c>very </c><00:09:12.014><c>similar, </c><00:09:12.225><c>so </c><00:09:12.436><c>you</c>

00:09:13.110 --> 00:09:13.120 align:start position:0%
glance, the concepts seem very similar, so you
 

00:09:13.120 --> 00:09:14.670 align:start position:0%
glance, the concepts seem very similar, so you
might <00:09:13.399><c>think </c><00:09:13.678><c>they </c><00:09:13.957><c>are </c><00:09:14.236><c>not </c><00:09:14.515><c>different</c>

00:09:14.670 --> 00:09:14.680 align:start position:0%
might think they are not different
 

00:09:14.680 --> 00:09:16.750 align:start position:0%
might think they are not different
.  <00:09:14.856><c>Uh, </c><00:09:15.032><c>let's </c><00:09:15.208><c>take </c><00:09:15.384><c>a </c><00:09:15.560><c>look </c><00:09:15.736><c>at </c><00:09:15.912><c>what </c><00:09:16.088><c>the </c><00:09:16.264><c>differences </c><00:09:16.440><c>are</c>

00:09:16.750 --> 00:09:16.760 align:start position:0%
.  Uh, let's take a look at what the differences are
 

00:09:16.760 --> 00:09:18.630 align:start position:0%
.  Uh, let's take a look at what the differences are
.

00:09:18.630 --> 00:09:18.640 align:start position:0%
.
 

00:09:18.640 --> 00:09:22.350 align:start position:0%
.
First, <00:09:19.091><c>the </c><00:09:19.542><c>total </c><00:09:19.993><c>character </c><00:09:20.444><c>was </c><00:09:20.895><c>described </c><00:09:21.346><c>as </c><00:09:21.797><c>a</c>

00:09:22.350 --> 00:09:22.360 align:start position:0%
First, the total character was described as a
 

00:09:22.360 --> 00:09:25.269 align:start position:0%
First, the total character was described as a
sequence <00:09:22.538><c>character </c><00:09:22.716><c>with </c><00:09:22.894><c>a </c><00:09:23.072><c>record </c><00:09:23.250><c>of </c><00:09:23.428><c>event </c><00:09:23.606><c>occurrences </c><00:09:23.784><c>during </c><00:09:23.962><c>the </c><00:09:24.140><c>inquiry </c><00:09:24.318><c>period</c>

00:09:25.269 --> 00:09:25.279 align:start position:0%
sequence character with a record of event occurrences during the inquiry period
 

00:09:25.279 --> 00:09:28.190 align:start position:0%
sequence character with a record of event occurrences during the inquiry period
.  <00:09:25.473><c>Yes, </c><00:09:25.667><c>I </c><00:09:25.861><c>would </c><00:09:26.055><c>appreciate </c><00:09:26.249><c>it </c><00:09:26.443><c>if </c><00:09:26.637><c>you </c><00:09:26.831><c>could </c><00:09:27.025><c>record </c><00:09:27.219><c>and </c><00:09:27.413><c>remember </c><00:09:27.607><c>two </c><00:09:27.801><c>things </c><00:09:27.995><c>here</c>

00:09:28.190 --> 00:09:29.870 align:start position:0%
.  Yes, I would appreciate it if you could record and remember two things here
 

00:09:29.870 --> 00:09:29.880 align:start position:0%
 
 

00:09:29.880 --> 00:09:32.750 align:start position:0%
 
.  <00:09:30.068><c>It </c><00:09:30.256><c>was </c><00:09:30.444><c>said </c><00:09:30.632><c>that </c><00:09:30.820><c>a </c><00:09:31.008><c>user </c><00:09:31.196><c>is </c><00:09:31.384><c>someone </c><00:09:31.572><c>who </c><00:09:31.760><c>has </c><00:09:31.948><c>a </c><00:09:32.136><c>record </c><00:09:32.324><c>of </c><00:09:32.512><c>an</c>

00:09:32.750 --> 00:09:32.760 align:start position:0%
.  It was said that a user is someone who has a record of an
 

00:09:32.760 --> 00:09:35.269 align:start position:0%
.  It was said that a user is someone who has a record of an
event <00:09:32.917><c>occurring—that </c><00:09:33.074><c>is, </c><00:09:33.231><c>regardless </c><00:09:33.388><c>of </c><00:09:33.545><c>the </c><00:09:33.702><c>event, </c><00:09:33.859><c>such </c><00:09:34.016><c>as </c><00:09:34.173><c>a </c><00:09:34.330><c>page </c><00:09:34.487><c>view </c><00:09:34.644><c>or </c><00:09:34.801><c>a </c><00:09:34.958><c>click</c>

00:09:35.269 --> 00:09:35.279 align:start position:0%
event occurring—that is, regardless of the event, such as a page view or a click
 

00:09:35.279 --> 00:09:37.949 align:start position:0%
event occurring—that is, regardless of the event, such as a page view or a click
event—

00:09:37.949 --> 00:09:41.230 align:start position:0%
event—
 

00:09:41.230 --> 00:09:41.240 align:start position:0%
 
 

00:09:41.240 --> 00:09:43.590 align:start position:0%
 
and <00:09:41.690><c>is </c><00:09:42.140><c>a </c><00:09:42.590><c>pure </c><00:09:43.040><c>user.</c>

00:09:43.590 --> 00:09:43.600 align:start position:0%
and is a pure user.
 

00:09:43.600 --> 00:09:47.430 align:start position:0%
and is a pure user.
The <00:09:43.960><c>expression </c><00:09:44.320><c>'sun' </c><00:09:44.680><c>means </c><00:09:45.040><c>that </c><00:09:45.400><c>duplicates </c><00:09:45.760><c>have </c><00:09:46.120><c>been </c><00:09:46.480><c>removed.</c>

00:09:47.430 --> 00:09:47.440 align:start position:0%
The expression 'sun' means that duplicates have been removed.
 

00:09:47.440 --> 00:09:50.110 align:start position:0%
The expression 'sun' means that duplicates have been removed.
Therefore, <00:09:47.745><c>in </c><00:09:48.050><c>the </c><00:09:48.355><c>case </c><00:09:48.660><c>of </c><00:09:48.965><c>the </c><00:09:49.270><c>same </c><00:09:49.575><c>user, </c><00:09:49.880><c>two</c>

00:09:50.110 --> 00:09:50.120 align:start position:0%
Therefore, in the case of the same user, two
 

00:09:50.120 --> 00:09:53.550 align:start position:0%
Therefore, in the case of the same user, two
logins <00:09:50.600><c>are </c><00:09:51.080><c>counted </c><00:09:51.560><c>as </c><00:09:52.040><c>one</c>

00:09:53.550 --> 00:09:53.560 align:start position:0%
logins are counted as one
 

00:09:53.560 --> 00:09:56.269 align:start position:0%
logins are counted as one
.  <00:09:53.960><c>And </c><00:09:54.360><c>second </c><00:09:54.760><c>is </c><00:09:55.160><c>the</c>

00:09:56.269 --> 00:09:56.279 align:start position:0%
.  And second is the
 

00:09:56.279 --> 00:09:58.350 align:start position:0%
.  And second is the
user.  <00:09:56.689><c>Yes, </c><00:09:57.099><c>here </c><00:09:57.509><c>it </c><00:09:57.919><c>is</c>

00:09:58.350 --> 00:09:58.360 align:start position:0%
user.  Yes, here it is
 

00:09:58.360 --> 00:10:00.150 align:start position:0%
user.  Yes, here it is
simply <00:09:58.466><c>referred </c><00:09:58.572><c>to </c><00:09:58.678><c>as </c><00:09:58.784><c>"users" </c><00:09:58.890><c>with </c><00:09:58.996><c>the </c><00:09:59.102><c>"total" </c><00:09:59.208><c>removed </c><00:09:59.314><c>from </c><00:09:59.420><c>"total </c><00:09:59.526><c>users." </c><00:09:59.632><c>This</c>

00:10:00.150 --> 00:10:00.160 align:start position:0%
simply referred to as "users" with the "total" removed from "total users." This
 

00:10:00.160 --> 00:10:02.630 align:start position:0%
simply referred to as "users" with the "total" removed from "total users." This
means <00:10:01.880><c>that</c>

00:10:02.630 --> 00:10:02.640 align:start position:0%
means that
 

00:10:02.640 --> 00:10:05.230 align:start position:0%
means that
in <00:10:02.868><c>GA4, </c><00:10:03.096><c>the </c><00:10:03.324><c>term </c><00:10:03.552><c>"user" </c><00:10:03.780><c>refers </c><00:10:04.008><c>to </c><00:10:04.236><c>the</c>

00:10:05.230 --> 00:10:08.030 align:start position:0%
in GA4, the term "user" refers to the
 

00:10:08.030 --> 00:10:08.040 align:start position:0%
 
 

00:10:08.040 --> 00:10:11.030 align:start position:0%
 
net <00:10:08.170><c>users </c><00:10:08.300><c>who </c><00:10:08.430><c>participated </c><00:10:08.560><c>in </c><00:10:08.690><c>the </c><00:10:08.820><c>site </c><00:10:08.950><c>during </c><00:10:09.080><c>the </c><00:10:09.210><c>viewing </c><00:10:09.340><c>period, </c><00:10:09.470><c>and </c><00:10:09.600><c>it </c><00:10:09.730><c>is </c><00:10:09.860><c>also </c><00:10:09.990><c>used </c><00:10:10.120><c>to </c><00:10:10.250><c>mean </c><00:10:10.380><c>active </c><00:10:10.510><c>users</c>

00:10:11.030 --> 00:10:11.040 align:start position:0%
net users who participated in the site during the viewing period, and it is also used to mean active users
 

00:10:11.040 --> 00:10:13.350 align:start position:0%
net users who participated in the site during the viewing period, and it is also used to mean active users
.  <00:10:11.235><c>yes.  </c><00:10:11.430><c>What </c><00:10:11.625><c>is </c><00:10:11.820><c>the </c><00:10:12.015><c>difference </c><00:10:12.210><c>from </c><00:10:12.405><c>the </c><00:10:12.600><c>one </c><00:10:12.795><c>above</c>

00:10:13.350 --> 00:10:13.360 align:start position:0%
.  yes.  What is the difference from the one above
 

00:10:13.360 --> 00:10:16.470 align:start position:0%
.  yes.  What is the difference from the one above
?  <00:10:13.708><c>yes.  </c><00:10:14.056><c>If </c><00:10:14.404><c>you </c><00:10:14.752><c>look, </c><00:10:15.100><c>it </c><00:10:15.448><c>says </c><00:10:15.796><c>"</c>

00:10:16.470 --> 00:10:16.480 align:start position:0%
?  yes.  If you look, it says "
 

00:10:16.480 --> 00:10:18.550 align:start position:0%
?  yes.  If you look, it says "
Sunyongja" <00:10:16.632><c>who </c><00:10:16.784><c>participated </c><00:10:16.936><c>in </c><00:10:17.088><c>the </c><00:10:17.240><c>site.   </c><00:10:17.392><c>Let's </c><00:10:17.544><c>take </c><00:10:17.696><c>a </c><00:10:17.848><c>look </c><00:10:18.000><c>at</c>

00:10:18.550 --> 00:10:18.560 align:start position:0%
Sunyongja" who participated in the site.   Let's take a look at
 

00:10:18.560 --> 00:10:20.829 align:start position:0%
Sunyongja" who participated in the site.   Let's take a look at
what <00:10:19.120><c>"participated" </c><00:10:19.680><c>means </c><00:10:20.240><c>below</c>

00:10:20.829 --> 00:10:20.839 align:start position:0%
what "participated" means below
 

00:10:20.839 --> 00:10:21.590 align:start position:0%
what "participated" means below


00:10:21.590 --> 00:10:21.600 align:start position:0%
 
 

00:10:21.600 --> 00:10:24.150 align:start position:0%
 
.  <00:10:22.079><c>yes.  </c><00:10:22.558><c>First </c><00:10:23.037><c>is </c><00:10:23.516><c>the</c>

00:10:24.150 --> 00:10:24.160 align:start position:0%
.  yes.  First is the
 

00:10:24.160 --> 00:10:26.710 align:start position:0%
.  yes.  First is the
user <00:10:24.540><c>who </c><00:10:24.920><c>has </c><00:10:25.300><c>an </c><00:10:25.680><c>active </c><00:10:26.060><c>session.  </c><00:10:26.440><c>And</c>

00:10:26.710 --> 00:10:26.720 align:start position:0%
user who has an active session.  And
 

00:10:26.720 --> 00:10:29.630 align:start position:0%
user who has an active session.  And
secondly, <00:10:27.045><c>the </c><00:10:27.370><c>first </c><00:10:27.695><c>beat, </c><00:10:28.020><c>that </c><00:10:28.345><c>is, </c><00:10:28.670><c>the </c><00:10:28.995><c>first</c>

00:10:29.630 --> 00:10:29.640 align:start position:0%
secondly, the first beat, that is, the first
 

00:10:29.640 --> 00:10:31.790 align:start position:0%
secondly, the first beat, that is, the first
visitor.  <00:10:30.380><c>And </c><00:10:31.120><c>thirdly,</c>

00:10:31.790 --> 00:10:34.509 align:start position:0%
visitor.  And thirdly,
 

00:10:34.509 --> 00:10:37.150 align:start position:0%
 
 

00:10:37.150 --> 00:10:37.160 align:start position:0%
 
 

00:10:37.160 --> 00:10:39.750 align:start position:0%
 
users <00:10:37.288><c>for </c><00:10:37.416><c>whom </c><00:10:37.544><c>the </c><00:10:37.672><c>engagement </c><00:10:37.800><c>time </c><00:10:37.928><c>parameter </c><00:10:38.056><c>has </c><00:10:38.184><c>a </c><00:10:38.312><c>value </c><00:10:38.440><c>in </c><00:10:38.568><c>milliseconds. </c><00:10:38.696><c>If </c><00:10:38.824><c>any </c><00:10:38.952><c>of </c><00:10:39.080><c>these </c><00:10:39.208><c>three </c><00:10:39.336><c>conditions </c><00:10:39.464><c>are</c>

00:10:39.750 --> 00:10:39.760 align:start position:0%
users for whom the engagement time parameter has a value in milliseconds. If any of these three conditions are
 

00:10:39.760 --> 00:10:42.470 align:start position:0%
users for whom the engagement time parameter has a value in milliseconds. If any of these three conditions are
satisfied, <00:10:40.493><c>this </c><00:10:41.226><c>user </c><00:10:41.959><c>is</c>

00:10:42.470 --> 00:10:42.480 align:start position:0%
satisfied, this user is
 

00:10:42.480 --> 00:10:46.030 align:start position:0%
satisfied, this user is
counted.  <00:10:43.136><c>Then, </c><00:10:43.792><c>you </c><00:10:44.448><c>can </c><00:10:45.104><c>see </c><00:10:45.760><c>that</c>

00:10:46.030 --> 00:10:47.829 align:start position:0%
counted.  Then, you can see that
 

00:10:47.829 --> 00:10:47.839 align:start position:0%
 
 

00:10:47.839 --> 00:10:51.310 align:start position:0%
 
even <00:10:47.989><c>users </c><00:10:48.139><c>who </c><00:10:48.289><c>do </c><00:10:48.439><c>not </c><00:10:48.589><c>meet </c><00:10:48.739><c>the </c><00:10:48.889><c>first </c><00:10:49.039><c>through </c><00:10:49.189><c>third </c><00:10:49.339><c>conditions </c><00:10:49.489><c>are </c><00:10:49.639><c>counted </c><00:10:49.789><c>in </c><00:10:49.939><c>the </c><00:10:50.089><c>total </c><00:10:50.239><c>but</c>

00:10:51.310 --> 00:10:53.590 align:start position:0%
even users who do not meet the first through third conditions are counted in the total but
 

00:10:53.590 --> 00:10:53.600 align:start position:0%
 
 

00:10:53.600 --> 00:10:55.629 align:start position:0%
 
not <00:10:53.820><c>in </c><00:10:54.040><c>the </c><00:10:54.260><c>users </c><00:10:54.480><c>count</c>

00:10:55.629 --> 00:10:55.639 align:start position:0%
not in the users count
 

00:10:55.639 --> 00:10:57.870 align:start position:0%
not in the users count
. <00:10:56.265><c>If </c><00:10:56.891><c>you </c><00:10:57.517><c>just</c>

00:10:57.870 --> 00:10:57.880 align:start position:0%
. If you just
 

00:10:57.880 --> 00:11:00.150 align:start position:0%
. If you just
look <00:10:57.983><c>at </c><00:10:58.086><c>this </c><00:10:58.189><c>part </c><00:10:58.292><c>like </c><00:10:58.395><c>this, </c><00:10:58.498><c>it </c><00:10:58.601><c>is </c><00:10:58.704><c>easy </c><00:10:58.807><c>to </c><00:10:58.910><c>get </c><00:10:59.013><c>confused </c><00:10:59.116><c>and </c><00:10:59.219><c>think </c><00:10:59.322><c>there </c><00:10:59.425><c>is </c><00:10:59.528><c>no </c><00:10:59.631><c>difference</c>

00:11:00.150 --> 00:11:00.160 align:start position:0%
look at this part like this, it is easy to get confused and think there is no difference
 

00:11:00.160 --> 00:11:02.629 align:start position:0%
look at this part like this, it is easy to get confused and think there is no difference
.  <00:11:00.680><c>As </c><00:11:01.200><c>I </c><00:11:01.720><c>mentioned,</c>

00:11:02.629 --> 00:11:05.310 align:start position:0%
.  As I mentioned,
 

00:11:05.310 --> 00:11:09.110 align:start position:0%
 
 

00:11:09.110 --> 00:11:09.120 align:start position:0%
 
 

00:11:09.120 --> 00:11:11.910 align:start position:0%
 
please <00:11:09.237><c>be </c><00:11:09.354><c>aware </c><00:11:09.471><c>that </c><00:11:09.588><c>there </c><00:11:09.705><c>is </c><00:11:09.822><c>a </c><00:11:09.939><c>clear </c><00:11:10.056><c>difference </c><00:11:10.173><c>between </c><00:11:10.290><c>a </c><00:11:10.407><c>general </c><00:11:10.524><c>and </c><00:11:10.641><c>a </c><00:11:10.758><c>user.  </c><00:11:10.875><c>And </c><00:11:10.992><c>fourth, </c><00:11:11.109><c>regarding </c><00:11:11.226><c>GA4</c>

00:11:11.910 --> 00:11:11.920 align:start position:0%
please be aware that there is a clear difference between a general and a user.  And fourth, regarding GA4
 

00:11:11.920 --> 00:11:14.750 align:start position:0%
please be aware that there is a clear difference between a general and a user.  And fourth, regarding GA4
funnel <00:11:12.268><c>exploration </c><00:11:12.616><c>analysis, </c><00:11:12.964><c>there </c><00:11:13.312><c>are </c><00:11:13.660><c>some </c><00:11:14.008><c>concepts </c><00:11:14.356><c>we</c>

00:11:14.750 --> 00:11:14.760 align:start position:0%
funnel exploration analysis, there are some concepts we
 

00:11:14.760 --> 00:11:17.509 align:start position:0%
funnel exploration analysis, there are some concepts we
need <00:11:15.119><c>to </c><00:11:15.478><c>cover </c><00:11:15.837><c>before </c><00:11:16.196><c>actually </c><00:11:16.555><c>starting </c><00:11:16.914><c>the </c><00:11:17.273><c>practice</c>

00:11:17.509 --> 00:11:17.519 align:start position:0%
need to cover before actually starting the practice
 

00:11:17.519 --> 00:11:19.629 align:start position:0%
need to cover before actually starting the practice
.  <00:11:19.399><c>Let's</c>

00:11:19.629 --> 00:11:19.639 align:start position:0%
.  Let's
 

00:11:19.639 --> 00:11:22.389 align:start position:0%
.  Let's
take <00:11:19.665><c>a </c><00:11:19.691><c>look </c><00:11:19.717><c>at </c><00:11:19.743><c>that </c><00:11:19.769><c>concept </c><00:11:19.795><c>first</c>

00:11:22.389 --> 00:11:22.399 align:start position:0%
take a look at that concept first
 

00:11:22.399 --> 00:11:24.509 align:start position:0%
take a look at that concept first
.  <00:11:23.012><c>yes.  </c><00:11:23.625><c>Funnel </c><00:11:24.238><c>exploration</c>

00:11:24.509 --> 00:11:24.519 align:start position:0%
.  yes.  Funnel exploration
 

00:11:24.519 --> 00:11:27.790 align:start position:0%
.  yes.  Funnel exploration
analysis <00:11:24.745><c>is </c><00:11:24.971><c>useful </c><00:11:25.197><c>for </c><00:11:25.423><c>verifying </c><00:11:25.649><c>conversion </c><00:11:25.875><c>rates </c><00:11:26.101><c>from </c><00:11:26.327><c>the </c><00:11:26.553><c>perspective </c><00:11:26.779><c>of </c><00:11:27.005><c>key </c><00:11:27.231><c>events</c>

00:11:27.790 --> 00:11:27.800 align:start position:0%
analysis is useful for verifying conversion rates from the perspective of key events
 

00:11:27.800 --> 00:11:30.829 align:start position:0%
analysis is useful for verifying conversion rates from the perspective of key events
.  <00:11:30.320><c>So,</c>

00:11:30.829 --> 00:11:30.839 align:start position:0%
.  So,
 

00:11:30.839 --> 00:11:33.629 align:start position:0%
.  So,
by <00:11:31.067><c>using </c><00:11:31.295><c>user </c><00:11:31.523><c>segmentation </c><00:11:31.751><c>settings, </c><00:11:31.979><c>you </c><00:11:32.207><c>can </c><00:11:32.435><c>classify </c><00:11:32.663><c>entry </c><00:11:32.891><c>sources </c><00:11:33.119><c>and</c>

00:11:33.629 --> 00:11:33.639 align:start position:0%
by using user segmentation settings, you can classify entry sources and
 

00:11:33.639 --> 00:11:36.230 align:start position:0%
by using user segmentation settings, you can classify entry sources and
media, <00:11:34.012><c>and </c><00:11:34.385><c>also </c><00:11:34.758><c>check </c><00:11:35.131><c>the </c><00:11:35.504><c>site's </c><00:11:35.877><c>funnel</c>

00:11:36.230 --> 00:11:36.240 align:start position:0%
media, and also check the site's funnel
 

00:11:36.240 --> 00:11:38.990 align:start position:0%
media, and also check the site's funnel
conversion <00:11:37.340><c>rate.  </c><00:11:38.440><c>yes.</c>

00:11:38.990 --> 00:11:41.110 align:start position:0%
conversion rate.  yes.
 

00:11:41.110 --> 00:11:41.120 align:start position:0%
 
 

00:11:41.120 --> 00:11:43.030 align:start position:0%
 
There <00:11:41.185><c>is </c><00:11:41.250><c>something </c><00:11:41.315><c>here </c><00:11:41.380><c>called </c><00:11:41.445><c>"Traffic </c><00:11:41.510><c>Path </c><00:11:41.575><c>Types." </c><00:11:41.640><c>You </c><00:11:41.705><c>might </c><00:11:41.770><c>find </c><00:11:41.835><c>it </c><00:11:41.900><c>easier </c><00:11:41.965><c>to </c><00:11:42.030><c>understand </c><00:11:42.095><c>if </c><00:11:42.160><c>you </c><00:11:42.225><c>look </c><00:11:42.290><c>at </c><00:11:42.355><c>the </c><00:11:42.420><c>practice </c><00:11:42.485><c>screen, </c><00:11:42.550><c>but </c><00:11:42.615><c>let </c><00:11:42.680><c>me</c>

00:11:43.030 --> 00:11:43.040 align:start position:0%
There is something here called "Traffic Path Types." You might find it easier to understand if you look at the practice screen, but let me
 

00:11:43.040 --> 00:11:44.870 align:start position:0%
There is something here called "Traffic Path Types." You might find it easier to understand if you look at the practice screen, but let me
first

00:11:44.870 --> 00:11:44.880 align:start position:0%
first
 

00:11:44.880 --> 00:11:47.590 align:start position:0%
first
explain <00:11:45.310><c>the </c><00:11:45.740><c>concept.   </c><00:11:46.170><c>As </c><00:11:46.600><c>for</c>

00:11:47.590 --> 00:11:47.600 align:start position:0%
explain the concept.   As for
 

00:11:47.600 --> 00:11:50.269 align:start position:0%
explain the concept.   As for
common <00:11:47.844><c>elements, </c><00:11:48.088><c>let's </c><00:11:48.332><c>assume </c><00:11:48.576><c>that </c><00:11:48.820><c>the </c><00:11:49.064><c>funnel </c><00:11:49.308><c>has </c><00:11:49.552><c>a </c><00:11:49.796><c>total </c><00:11:50.040><c>of</c>

00:11:50.269 --> 00:11:50.279 align:start position:0%
common elements, let's assume that the funnel has a total of
 

00:11:50.279 --> 00:11:52.389 align:start position:0%
common elements, let's assume that the funnel has a total of
3 <00:11:50.939><c>stages.   </c><00:11:51.599><c>yes</c>

00:11:52.389 --> 00:11:52.399 align:start position:0%
3 stages.   yes
 

00:11:52.399 --> 00:11:54.990 align:start position:0%
3 stages.   yes
.  <00:11:52.679><c>The </c><00:11:52.959><c>first </c><00:11:53.239><c>step </c><00:11:53.519><c>is </c><00:11:53.799><c>Session </c><00:11:54.079><c>Start, </c><00:11:54.359><c>the </c><00:11:54.639><c>session</c>

00:11:54.990 --> 00:11:55.000 align:start position:0%
.  The first step is Session Start, the session
 

00:11:55.000 --> 00:11:57.470 align:start position:0%
.  The first step is Session Start, the session
start <00:11:55.313><c>phase, </c><00:11:55.626><c>and </c><00:11:55.939><c>the </c><00:11:56.252><c>second </c><00:11:56.565><c>step </c><00:11:56.878><c>is</c>

00:11:57.470 --> 00:11:57.480 align:start position:0%
start phase, and the second step is
 

00:11:57.480 --> 00:11:58.790 align:start position:0%
start phase, and the second step is
Product

00:11:58.790 --> 00:11:58.800 align:start position:0%
Product
 

00:11:58.800 --> 00:12:01.269 align:start position:0%
Product
Inquiry <00:11:59.519><c>and </c><00:12:00.238><c>Purchase.  </c><00:12:00.957><c>In</c>

00:12:01.269 --> 00:12:01.279 align:start position:0%
Inquiry and Purchase.  In
 

00:12:01.279 --> 00:12:03.870 align:start position:0%
Inquiry and Purchase.  In
cases <00:12:01.490><c>where </c><00:12:01.701><c>there </c><00:12:01.912><c>are </c><00:12:02.123><c>three </c><00:12:02.334><c>stages </c><00:12:02.545><c>like </c><00:12:02.756><c>this, </c><00:12:02.967><c>if, </c><00:12:03.178><c>for </c><00:12:03.389><c>example, </c><00:12:03.600><c>a</c>

00:12:03.870 --> 00:12:03.880 align:start position:0%
cases where there are three stages like this, if, for example, a
 

00:12:03.880 --> 00:12:06.629 align:start position:0%
cases where there are three stages like this, if, for example, a
session <00:12:05.079><c>starts </c><00:12:06.278><c>but</c>

00:12:06.629 --> 00:12:06.639 align:start position:0%
session starts but
 

00:12:06.639 --> 00:12:09.150 align:start position:0%
session starts but
proceeds <00:12:06.844><c>directly </c><00:12:07.049><c>to </c><00:12:07.254><c>purchase </c><00:12:07.459><c>without </c><00:12:07.664><c>product </c><00:12:07.869><c>viewing, </c><00:12:08.074><c>you </c><00:12:08.279><c>can</c>

00:12:09.150 --> 00:12:11.870 align:start position:0%
proceeds directly to purchase without product viewing, you can
 

00:12:11.870 --> 00:12:11.880 align:start position:0%
 
 

00:12:11.880 --> 00:12:13.790 align:start position:0%
 
consider <00:12:11.955><c>the </c><00:12:12.030><c>third </c><00:12:12.105><c>stage </c><00:12:12.180><c>as </c><00:12:12.255><c>not </c><00:12:12.330><c>being </c><00:12:12.405><c>counted </c><00:12:12.480><c>as </c><00:12:12.555><c>a </c><00:12:12.630><c>conversion</c>

00:12:13.790 --> 00:12:13.800 align:start position:0%
consider the third stage as not being counted as a conversion
 

00:12:13.800 --> 00:12:16.389 align:start position:0%
consider the third stage as not being counted as a conversion
.  <00:12:14.026><c>Of </c><00:12:14.252><c>course, </c><00:12:14.478><c>you </c><00:12:14.704><c>cannot </c><00:12:14.930><c>skip </c><00:12:15.156><c>the </c><00:12:15.382><c>product </c><00:12:15.608><c>lookup </c><00:12:15.834><c>and</c>

00:12:16.389 --> 00:12:16.399 align:start position:0%
.  Of course, you cannot skip the product lookup and
 

00:12:16.399 --> 00:12:18.470 align:start position:0%
.  Of course, you cannot skip the product lookup and
go <00:12:16.562><c>straight </c><00:12:16.725><c>to </c><00:12:16.888><c>purchasing, </c><00:12:17.051><c>but </c><00:12:17.214><c>please </c><00:12:17.377><c>understand </c><00:12:17.540><c>that </c><00:12:17.703><c>this </c><00:12:17.866><c>is </c><00:12:18.029><c>just </c><00:12:18.192><c>an</c>

00:12:18.470 --> 00:12:18.480 align:start position:0%
go straight to purchasing, but please understand that this is just an
 

00:12:18.480 --> 00:12:20.710 align:start position:0%
go straight to purchasing, but please understand that this is just an
example <00:12:18.856><c>I </c><00:12:19.232><c>used </c><00:12:19.608><c>to </c><00:12:19.984><c>explain </c><00:12:20.360><c>it</c>

00:12:20.710 --> 00:12:20.720 align:start position:0%
example I used to explain it
 

00:12:20.720 --> 00:12:22.710 align:start position:0%
example I used to explain it
.  <00:12:21.520><c>If </c><00:12:22.320><c>you</c>

00:12:22.710 --> 00:12:22.720 align:start position:0%
.  If you
 

00:12:22.720 --> 00:12:25.389 align:start position:0%
.  If you
skip <00:12:23.074><c>an </c><00:12:23.428><c>intermediate </c><00:12:23.782><c>step, </c><00:12:24.136><c>you </c><00:12:24.490><c>can </c><00:12:24.844><c>consider </c><00:12:25.198><c>the</c>

00:12:25.389 --> 00:12:25.399 align:start position:0%
skip an intermediate step, you can consider the
 

00:12:25.399 --> 00:12:27.629 align:start position:0%
skip an intermediate step, you can consider the
section <00:12:25.789><c>that </c><00:12:26.179><c>was </c><00:12:26.569><c>skipped </c><00:12:26.959><c>and</c>

00:12:27.629 --> 00:12:27.639 align:start position:0%
section that was skipped and
 

00:12:27.639 --> 00:12:30.030 align:start position:0%
section that was skipped and
converted <00:12:28.015><c>as </c><00:12:28.391><c>not </c><00:12:28.767><c>having </c><00:12:29.143><c>been </c><00:12:29.519><c>converted</c>

00:12:30.030 --> 00:12:30.040 align:start position:0%
converted as not having been converted
 

00:12:30.040 --> 00:12:32.790 align:start position:0%
converted as not having been converted
.  <00:12:31.020><c>And </c><00:12:32.000><c>there</c>

00:12:32.790 --> 00:12:32.800 align:start position:0%
.  And there
 

00:12:32.800 --> 00:12:35.629 align:start position:0%
.  And there
are <00:12:33.040><c>two </c><00:12:33.280><c>types: </c><00:12:33.520><c>closed </c><00:12:33.760><c>and </c><00:12:34.000><c>open.   </c><00:12:34.240><c>In </c><00:12:34.480><c>the</c>

00:12:35.629 --> 00:12:35.639 align:start position:0%
are two types: closed and open.   In the
 

00:12:35.639 --> 00:12:38.949 align:start position:0%
are two types: closed and open.   In the
closed <00:12:37.639><c>type,</c>

00:12:38.949 --> 00:12:38.959 align:start position:0%
closed type,
 

00:12:38.959 --> 00:12:41.910 align:start position:0%
closed type,
entry <00:12:39.133><c>into </c><00:12:39.307><c>the </c><00:12:39.481><c>funnel </c><00:12:39.655><c>is </c><00:12:39.829><c>counted </c><00:12:40.003><c>only </c><00:12:40.177><c>when </c><00:12:40.351><c>the </c><00:12:40.525><c>first </c><00:12:40.699><c>stage </c><00:12:40.873><c>we </c><00:12:41.047><c>set </c><00:12:41.221><c>is </c><00:12:41.395><c>mandatory</c>

00:12:41.910 --> 00:12:41.920 align:start position:0%
entry into the funnel is counted only when the first stage we set is mandatory
 

00:12:41.920 --> 00:12:44.230 align:start position:0%
entry into the funnel is counted only when the first stage we set is mandatory
.

00:12:44.230 --> 00:12:44.240 align:start position:0%
.
 

00:12:44.240 --> 00:12:47.629 align:start position:0%
.
Conversely, <00:12:44.800><c>regarding </c><00:12:45.360><c>the </c><00:12:45.920><c>open </c><00:12:46.480><c>type,</c>

00:12:47.629 --> 00:12:47.639 align:start position:0%
Conversely, regarding the open type,
 

00:12:47.639 --> 00:12:50.310 align:start position:0%
Conversely, regarding the open type,
even <00:12:47.753><c>if </c><00:12:47.867><c>it </c><00:12:47.981><c>occurs </c><00:12:48.095><c>starting </c><00:12:48.209><c>from </c><00:12:48.323><c>stage </c><00:12:48.437><c>2 </c><00:12:48.551><c>rather </c><00:12:48.665><c>than </c><00:12:48.779><c>stage </c><00:12:48.893><c>1, </c><00:12:49.007><c>it </c><00:12:49.121><c>can </c><00:12:49.235><c>be </c><00:12:49.349><c>considered</c>

00:12:50.310 --> 00:12:50.320 align:start position:0%
even if it occurs starting from stage 2 rather than stage 1, it can be considered
 

00:12:50.320 --> 00:12:52.710 align:start position:0%
even if it occurs starting from stage 2 rather than stage 1, it can be considered
as <00:12:50.611><c>having </c><00:12:50.902><c>entered </c><00:12:51.193><c>the </c><00:12:51.484><c>funnel, </c><00:12:51.775><c>so </c><00:12:52.066><c>you </c><00:12:52.357><c>can</c>

00:12:52.710 --> 00:12:52.720 align:start position:0%
as having entered the funnel, so you can
 

00:12:52.720 --> 00:12:55.350 align:start position:0%
as having entered the funnel, so you can
view <00:12:53.136><c>it </c><00:12:53.552><c>as </c><00:12:53.968><c>being </c><00:12:54.384><c>counted.  </c><00:12:54.800><c>yes.</c>

00:12:55.350 --> 00:12:57.670 align:start position:0%
view it as being counted.  yes.
 

00:12:57.670 --> 00:12:59.350 align:start position:0%
 
 

00:12:59.350 --> 00:12:59.360 align:start position:0%
 
 

00:12:59.360 --> 00:13:01.629 align:start position:0%
 
Since <00:12:59.482><c>it </c><00:12:59.604><c>is </c><00:12:59.726><c>easier </c><00:12:59.848><c>to </c><00:12:59.970><c>understand </c><00:13:00.092><c>if </c><00:13:00.214><c>I </c><00:13:00.336><c>explain </c><00:13:00.458><c>it </c><00:13:00.580><c>while </c><00:13:00.702><c>actually </c><00:13:00.824><c>practicing, </c><00:13:00.946><c>I </c><00:13:01.068><c>will</c>

00:13:01.629 --> 00:13:01.639 align:start position:0%
Since it is easier to understand if I explain it while actually practicing, I will
 

00:13:01.639 --> 00:13:04.150 align:start position:0%
Since it is easier to understand if I explain it while actually practicing, I will
explain <00:13:01.894><c>it </c><00:13:02.149><c>again </c><00:13:02.404><c>while </c><00:13:02.659><c>looking </c><00:13:02.914><c>at </c><00:13:03.169><c>the </c><00:13:03.424><c>practice </c><00:13:03.679><c>screen</c>

00:13:04.150 --> 00:13:04.160 align:start position:0%
explain it again while looking at the practice screen
 

00:13:04.160 --> 00:13:07.189 align:start position:0%
explain it again while looking at the practice screen


00:13:07.189 --> 00:13:07.199 align:start position:0%
 
 

00:13:07.199 --> 00:13:10.389 align:start position:0%
 
.  <00:13:10.000><c>yes.</c>

00:13:10.389 --> 00:13:10.399 align:start position:0%
.  yes.
 

00:13:10.399 --> 00:13:13.389 align:start position:0%
.  yes.
This <00:13:10.584><c>is </c><00:13:10.769><c>the </c><00:13:10.954><c>GA4 </c><00:13:11.139><c>traffic </c><00:13:11.324><c>source </c><00:13:11.509><c>exploration </c><00:13:11.694><c>analysis </c><00:13:11.879><c>report </c><00:13:12.064><c>screen.  </c><00:13:12.249><c>I </c><00:13:12.434><c>will </c><00:13:12.619><c>enlarge </c><00:13:12.804><c>the </c><00:13:12.989><c>screen</c>

00:13:13.389 --> 00:13:13.399 align:start position:0%
This is the GA4 traffic source exploration analysis report screen.  I will enlarge the screen
 

00:13:13.399 --> 00:13:15.870 align:start position:0%
This is the GA4 traffic source exploration analysis report screen.  I will enlarge the screen
a bit

00:13:15.870 --> 00:13:15.880 align:start position:0%
 
 

00:13:15.880 --> 00:13:18.670 align:start position:0%
 
.  <00:13:16.179><c>yes.  </c><00:13:16.478><c>As </c><00:13:16.777><c>you </c><00:13:17.076><c>can </c><00:13:17.375><c>see, </c><00:13:17.674><c>as </c><00:13:17.973><c>I </c><00:13:18.272><c>just</c>

00:13:18.670 --> 00:13:18.680 align:start position:0%
.  yes.  As you can see, as I just
 

00:13:18.680 --> 00:13:21.550 align:start position:0%
.  yes.  As you can see, as I just
explained, <00:13:19.192><c>creating </c><00:13:19.704><c>an </c><00:13:20.216><c>open </c><00:13:20.728><c>funnel </c><00:13:21.240><c>is</c>

00:13:21.550 --> 00:13:21.560 align:start position:0%
explained, creating an open funnel is
 

00:13:21.560 --> 00:13:23.949 align:start position:0%
explained, creating an open funnel is
currently <00:13:23.720><c>enabled</c>

00:13:23.949 --> 00:13:23.959 align:start position:0%
currently enabled
 

00:13:23.959 --> 00:13:26.110 align:start position:0%
currently enabled
.  <00:13:24.122><c>If </c><00:13:24.285><c>you </c><00:13:24.448><c>want </c><00:13:24.611><c>to </c><00:13:24.774><c>view </c><00:13:24.937><c>it </c><00:13:25.100><c>in </c><00:13:25.263><c>a </c><00:13:25.426><c>closed </c><00:13:25.589><c>format, </c><00:13:25.752><c>you</c>

00:13:26.110 --> 00:13:26.120 align:start position:0%
.  If you want to view it in a closed format, you
 

00:13:26.120 --> 00:13:29.310 align:start position:0%
.  If you want to view it in a closed format, you
can <00:13:26.620><c>disable </c><00:13:27.120><c>it </c><00:13:27.620><c>like </c><00:13:28.120><c>this.</c>

00:13:29.310 --> 00:13:29.320 align:start position:0%
can disable it like this.
 

00:13:29.320 --> 00:13:31.629 align:start position:0%
can disable it like this.
So, <00:13:29.520><c>it </c><00:13:29.720><c>shows </c><00:13:29.920><c>a </c><00:13:30.120><c>slightly </c><00:13:30.320><c>changed </c><00:13:30.520><c>appearance </c><00:13:30.720><c>like </c><00:13:30.920><c>this, </c><00:13:31.120><c>and </c><00:13:31.320><c>you</c>

00:13:31.629 --> 00:13:31.639 align:start position:0%
So, it shows a slightly changed appearance like this, and you
 

00:13:31.639 --> 00:13:33.629 align:start position:0%
So, it shows a slightly changed appearance like this, and you
can <00:13:31.983><c>see </c><00:13:32.327><c>the </c><00:13:32.671><c>changes, </c><00:13:33.015><c>but </c><00:13:33.359><c>I'm</c>

00:13:33.629 --> 00:13:33.639 align:start position:0%
can see the changes, but I'm
 

00:13:33.639 --> 00:13:35.430 align:start position:0%
can see the changes, but I'm
not <00:13:33.816><c>sure </c><00:13:33.993><c>if </c><00:13:34.170><c>you </c><00:13:34.347><c>noticed.   </c><00:13:34.524><c>I </c><00:13:34.701><c>will </c><00:13:34.878><c>try</c>

00:13:35.430 --> 00:13:35.440 align:start position:0%
not sure if you noticed.   I will try
 

00:13:35.440 --> 00:13:37.550 align:start position:0%
not sure if you noticed.   I will try
making <00:13:35.899><c>it </c><00:13:36.358><c>open-type </c><00:13:36.817><c>once </c><00:13:37.276><c>again</c>

00:13:37.550 --> 00:13:37.560 align:start position:0%
making it open-type once again
 

00:13:37.560 --> 00:13:40.750 align:start position:0%
making it open-type once again
.  <00:13:37.740><c>If </c><00:13:37.920><c>you </c><00:13:38.100><c>click </c><00:13:38.280><c>on </c><00:13:38.460><c>the </c><00:13:38.640><c>open </c><00:13:38.820><c>view, </c><00:13:39.000><c>you'll</c>

00:13:40.750 --> 00:13:40.760 align:start position:0%
.  If you click on the open view, you'll
 

00:13:40.760 --> 00:13:42.949 align:start position:0%
.  If you click on the open view, you'll
see <00:13:40.938><c>that </c><00:13:41.116><c>a </c><00:13:41.294><c>small </c><00:13:41.472><c>additional </c><00:13:41.650><c>line </c><00:13:41.828><c>has </c><00:13:42.006><c>appeared </c><00:13:42.184><c>here </c><00:13:42.362><c>at </c><00:13:42.540><c>the </c><00:13:42.718><c>top</c>

00:13:42.949 --> 00:13:42.959 align:start position:0%
see that a small additional line has appeared here at the top
 

00:13:42.959 --> 00:13:45.470 align:start position:0%
see that a small additional line has appeared here at the top
.  <00:13:43.085><c>In </c><00:13:43.211><c>other </c><00:13:43.337><c>words, </c><00:13:43.463><c>even </c><00:13:43.589><c>if </c><00:13:43.715><c>you </c><00:13:43.841><c>do </c><00:13:43.967><c>not </c><00:13:44.093><c>enter </c><00:13:44.219><c>from </c><00:13:44.345><c>stage </c><00:13:44.471><c>1 </c><00:13:44.597><c>but</c>

00:13:45.470 --> 00:13:45.480 align:start position:0%
.  In other words, even if you do not enter from stage 1 but
 

00:13:45.480 --> 00:13:48.150 align:start position:0%
.  In other words, even if you do not enter from stage 1 but
start <00:13:45.936><c>from </c><00:13:46.392><c>stage </c><00:13:46.848><c>2, </c><00:13:47.304><c>in </c><00:13:47.760><c>an</c>

00:13:48.150 --> 00:13:48.160 align:start position:0%
start from stage 2, in an
 

00:13:48.160 --> 00:13:50.829 align:start position:0%
start from stage 2, in an
open <00:13:48.376><c>type, </c><00:13:48.592><c>you </c><00:13:48.808><c>can </c><00:13:49.024><c>consider </c><00:13:49.240><c>it </c><00:13:49.456><c>as </c><00:13:49.672><c>having </c><00:13:49.888><c>entered </c><00:13:50.104><c>the </c><00:13:50.320><c>funnel</c>

00:13:50.829 --> 00:13:52.829 align:start position:0%
open type, you can consider it as having entered the funnel
 

00:13:52.829 --> 00:13:52.839 align:start position:0%
 
 

00:13:52.839 --> 00:13:54.310 align:start position:0%
 
.  <00:13:53.079><c>It </c><00:13:53.319><c>indicates </c><00:13:53.559><c>that </c><00:13:53.799><c>part</c>

00:13:54.310 --> 00:13:54.320 align:start position:0%
.  It indicates that part
 

00:13:54.320 --> 00:13:57.230 align:start position:0%
.  It indicates that part
.  <00:13:54.489><c>Therefore, </c><00:13:54.658><c>in </c><00:13:54.827><c>the </c><00:13:54.996><c>case </c><00:13:55.165><c>of </c><00:13:55.334><c>an </c><00:13:55.503><c>open </c><00:13:55.672><c>type, </c><00:13:55.841><c>even </c><00:13:56.010><c>if </c><00:13:56.179><c>a </c><00:13:56.348><c>user </c><00:13:56.517><c>comes</c>

00:13:57.230 --> 00:14:00.509 align:start position:0%
.  Therefore, in the case of an open type, even if a user comes
 

00:14:00.509 --> 00:14:00.519 align:start position:0%
 
 

00:14:00.519 --> 00:14:03.470 align:start position:0%
 
directly <00:14:00.634><c>to </c><00:14:00.749><c>product </c><00:14:00.864><c>viewing </c><00:14:00.979><c>without </c><00:14:01.094><c>going </c><00:14:01.209><c>through </c><00:14:01.324><c>the </c><00:14:01.439><c>initial </c><00:14:01.554><c>visit </c><00:14:01.669><c>stage, </c><00:14:01.784><c>if </c><00:14:01.899><c>there </c><00:14:02.014><c>is </c><00:14:02.129><c>a </c><00:14:02.244><c>purchase </c><00:14:02.359><c>option, </c><00:14:02.474><c>it</c>

00:14:03.470 --> 00:14:05.550 align:start position:0%
directly to product viewing without going through the initial visit stage, if there is a purchase option, it
 

00:14:05.550 --> 00:14:05.560 align:start position:0%
 
 

00:14:05.560 --> 00:14:08.350 align:start position:0%
 
is <00:14:05.799><c>counted </c><00:14:06.038><c>as </c><00:14:06.277><c>a </c><00:14:06.516><c>conversion.  </c><00:14:06.755><c>Conversely,</c>

00:14:08.350 --> 00:14:08.360 align:start position:0%
is counted as a conversion.  Conversely,
 

00:14:08.360 --> 00:14:11.430 align:start position:0%
is counted as a conversion.  Conversely,
in <00:14:08.613><c>the </c><00:14:08.866><c>case </c><00:14:09.119><c>of </c><00:14:09.372><c>a </c><00:14:09.625><c>closed </c><00:14:09.878><c>system, </c><00:14:10.131><c>the </c><00:14:10.384><c>first </c><00:14:10.637><c>visit</c>

00:14:11.430 --> 00:14:11.440 align:start position:0%
in the case of a closed system, the first visit
 

00:14:11.440 --> 00:14:13.749 align:start position:0%
in the case of a closed system, the first visit
must <00:14:11.579><c>unconditionally </c><00:14:11.718><c>lead </c><00:14:11.857><c>to </c><00:14:11.996><c>entry, </c><00:14:12.135><c>and </c><00:14:12.274><c>only </c><00:14:12.413><c>then </c><00:14:12.552><c>is </c><00:14:12.691><c>the </c><00:14:12.830><c>transition </c><00:14:12.969><c>to </c><00:14:13.108><c>the </c><00:14:13.247><c>next </c><00:14:13.386><c>stage</c>

00:14:13.749 --> 00:14:13.759 align:start position:0%
must unconditionally lead to entry, and only then is the transition to the next stage
 

00:14:13.759 --> 00:14:16.470 align:start position:0%
must unconditionally lead to entry, and only then is the transition to the next stage
counted.  <00:14:14.379><c>yes.  </c><00:14:14.999><c>And </c><00:14:15.619><c>regarding </c><00:14:16.239><c>the</c>

00:14:16.470 --> 00:14:16.480 align:start position:0%
counted.  yes.  And regarding the
 

00:14:16.480 --> 00:14:19.269 align:start position:0%
counted.  yes.  And regarding the
common <00:14:16.810><c>aspects, </c><00:14:17.140><c>even </c><00:14:17.470><c>if </c><00:14:17.800><c>the </c><00:14:18.130><c>first </c><00:14:18.460><c>visit </c><00:14:18.790><c>marks </c><00:14:19.120><c>the</c>

00:14:19.269 --> 00:14:19.279 align:start position:0%
common aspects, even if the first visit marks the
 

00:14:19.279 --> 00:14:21.550 align:start position:0%
common aspects, even if the first visit marks the
entry, <00:14:19.559><c>if </c><00:14:19.839><c>you </c><00:14:20.119><c>skip </c><00:14:20.399><c>the </c><00:14:20.679><c>product </c><00:14:20.959><c>selection</c>

00:14:21.550 --> 00:14:21.560 align:start position:0%
entry, if you skip the product selection
 

00:14:21.560 --> 00:14:24.069 align:start position:0%
entry, if you skip the product selection
stage <00:14:21.897><c>and </c><00:14:22.234><c>proceed </c><00:14:22.571><c>directly </c><00:14:22.908><c>to </c><00:14:23.245><c>purchase, </c><00:14:23.582><c>you </c><00:14:23.919><c>can</c>

00:14:24.069 --> 00:14:26.470 align:start position:0%
stage and proceed directly to purchase, you can
 

00:14:26.470 --> 00:14:26.480 align:start position:0%
 
 

00:14:26.480 --> 00:14:28.990 align:start position:0%
 
consider <00:14:26.577><c>it </c><00:14:26.674><c>as </c><00:14:26.771><c>not </c><00:14:26.868><c>entering </c><00:14:26.965><c>the </c><00:14:27.062><c>purchase </c><00:14:27.159><c>stage</c>

00:14:28.990 --> 00:14:29.000 align:start position:0%
consider it as not entering the purchase stage
 

00:14:29.000 --> 00:14:31.829 align:start position:0%
consider it as not entering the purchase stage
.  <00:14:29.590><c>So </c><00:14:30.180><c>now, </c><00:14:30.770><c>I </c><00:14:31.360><c>will</c>

00:14:31.829 --> 00:14:31.839 align:start position:0%
.  So now, I will
 

00:14:31.839 --> 00:14:33.870 align:start position:0%
.  So now, I will
explain <00:14:32.111><c>how </c><00:14:32.383><c>to </c><00:14:32.655><c>set </c><00:14:32.927><c>the </c><00:14:33.199><c>steps.</c>

00:14:33.870 --> 00:14:33.880 align:start position:0%
explain how to set the steps.
 

00:14:33.880 --> 00:14:35.990 align:start position:0%
explain how to set the steps.
If <00:14:34.003><c>you </c><00:14:34.126><c>look </c><00:14:34.249><c>at </c><00:14:34.372><c>the </c><00:14:34.495><c>bottom </c><00:14:34.618><c>of </c><00:14:34.741><c>the </c><00:14:34.864><c>left </c><00:14:34.987><c>panel </c><00:14:35.110><c>here, </c><00:14:35.233><c>there </c><00:14:35.356><c>is </c><00:14:35.479><c>a</c>

00:14:35.990 --> 00:14:36.000 align:start position:0%
If you look at the bottom of the left panel here, there is a
 

00:14:36.000 --> 00:14:37.990 align:start position:0%
If you look at the bottom of the left panel here, there is a
place <00:14:36.580><c>labeled </c><00:14:37.160><c>'Steps'.</c>

00:14:37.990 --> 00:14:38.000 align:start position:0%
place labeled 'Steps'.
 

00:14:38.000 --> 00:14:40.470 align:start position:0%
place labeled 'Steps'.
I <00:14:38.168><c>have </c><00:14:38.336><c>currently </c><00:14:38.504><c>set </c><00:14:38.672><c>the </c><00:14:38.840><c>"First </c><00:14:39.008><c>Visit </c><00:14:39.176><c>Product" </c><00:14:39.344><c>section </c><00:14:39.512><c>to </c><00:14:39.680><c>"</c>

00:14:40.470 --> 00:14:40.480 align:start position:0%
I have currently set the "First Visit Product" section to "
 

00:14:40.480 --> 00:14:42.230 align:start position:0%
I have currently set the "First Visit Product" section to "
Purchase" <00:14:40.830><c>as </c><00:14:41.180><c>a </c><00:14:41.530><c>three-step </c><00:14:41.880><c>process</c>

00:14:42.230 --> 00:14:42.240 align:start position:0%
Purchase" as a three-step process
 

00:14:42.240 --> 00:14:44.269 align:start position:0%
Purchase" as a three-step process
. <00:14:42.439><c>If </c><00:14:42.638><c>you </c><00:14:42.837><c>click </c><00:14:43.036><c>this </c><00:14:43.235><c>pencil </c><00:14:43.434><c>icon, </c><00:14:43.633><c>a</c>

00:14:44.269 --> 00:14:46.990 align:start position:0%
. If you click this pencil icon, a
 

00:14:46.990 --> 00:14:47.000 align:start position:0%
 
 

00:14:47.000 --> 00:14:48.550 align:start position:0%
 
screen <00:14:47.133><c>will </c><00:14:47.266><c>appear </c><00:14:47.399><c>where </c><00:14:47.532><c>you </c><00:14:47.665><c>can </c><00:14:47.798><c>freely </c><00:14:47.931><c>set </c><00:14:48.064><c>the </c><00:14:48.197><c>steps</c>

00:14:48.550 --> 00:14:48.560 align:start position:0%
screen will appear where you can freely set the steps
 

00:14:48.560 --> 00:14:50.790 align:start position:0%
screen will appear where you can freely set the steps
.  <00:14:48.777><c>Since </c><00:14:48.994><c>I </c><00:14:49.211><c>said </c><00:14:49.428><c>it </c><00:14:49.645><c>was </c><00:14:49.862><c>my </c><00:14:50.079><c>first </c><00:14:50.296><c>visit, </c><00:14:50.513><c>I</c>

00:14:50.790 --> 00:14:53.710 align:start position:0%
.  Since I said it was my first visit, I
 

00:14:53.710 --> 00:14:53.720 align:start position:0%
 
 

00:14:53.720 --> 00:14:56.629 align:start position:0%
 
selected <00:14:53.931><c>the </c><00:14:54.142><c>case </c><00:14:54.353><c>where </c><00:14:54.564><c>the </c><00:14:54.775><c>event </c><00:14:54.986><c>name, </c><00:14:55.197><c>"First </c><00:14:55.408><c>Beat," </c><00:14:55.619><c>was </c><00:14:55.830><c>generated.</c>

00:14:56.629 --> 00:14:56.639 align:start position:0%
selected the case where the event name, "First Beat," was generated.
 

00:14:56.639 --> 00:14:59.230 align:start position:0%
selected the case where the event name, "First Beat," was generated.
Also, <00:14:56.745><c>for </c><00:14:56.851><c>the </c><00:14:56.957><c>product </c><00:14:57.063><c>group, </c><00:14:57.169><c>we </c><00:14:57.275><c>set </c><00:14:57.381><c>it </c><00:14:57.487><c>to </c><00:14:57.593><c>the </c><00:14:57.699><c>product </c><00:14:57.805><c>lookup </c><00:14:57.911><c>stage </c><00:14:58.017><c>when </c><00:14:58.123><c>an </c><00:14:58.229><c>e-commerce </c><00:14:58.335><c>event, </c><00:14:58.441><c>specifically </c><00:14:58.547><c>a</c>

00:14:59.230 --> 00:14:59.240 align:start position:0%
Also, for the product group, we set it to the product lookup stage when an e-commerce event, specifically a
 

00:14:59.240 --> 00:15:01.870 align:start position:0%
Also, for the product group, we set it to the product lookup stage when an e-commerce event, specifically a
View <00:14:59.853><c>Item </c><00:15:00.466><c>event, </c><00:15:01.079><c>occurs</c>

00:15:01.870 --> 00:15:04.389 align:start position:0%
View Item event, occurs
 

00:15:04.389 --> 00:15:04.399 align:start position:0%
 
 

00:15:04.399 --> 00:15:06.550 align:start position:0%
 
.  <00:15:05.179><c>And </c><00:15:05.959><c>thirdly,</c>

00:15:06.550 --> 00:15:06.560 align:start position:0%
.  And thirdly,
 

00:15:06.560 --> 00:15:08.590 align:start position:0%
.  And thirdly,
similar <00:15:06.640><c>to </c><00:15:06.720><c>e-commerce, </c><00:15:06.800><c>we </c><00:15:06.880><c>set </c><00:15:06.960><c>it </c><00:15:07.040><c>up </c><00:15:07.120><c>in </c><00:15:07.200><c>three </c><00:15:07.280><c>stages, </c><00:15:07.360><c>where </c><00:15:07.440><c>a </c><00:15:07.520><c>purchase </c><00:15:07.600><c>conversion </c><00:15:07.680><c>occurs </c><00:15:07.760><c>when </c><00:15:07.840><c>an </c><00:15:07.920><c>e-commerce</c>

00:15:08.590 --> 00:15:08.600 align:start position:0%
similar to e-commerce, we set it up in three stages, where a purchase conversion occurs when an e-commerce
 

00:15:08.600 --> 00:15:10.749 align:start position:0%
similar to e-commerce, we set it up in three stages, where a purchase conversion occurs when an e-commerce
event, <00:15:08.866><c>specifically </c><00:15:09.132><c>a </c><00:15:09.398><c>purchase </c><00:15:09.664><c>event, </c><00:15:09.930><c>takes </c><00:15:10.196><c>place</c>

00:15:10.749 --> 00:15:14.030 align:start position:0%
event, specifically a purchase event, takes place
 

00:15:14.030 --> 00:15:16.030 align:start position:0%
 
 

00:15:16.030 --> 00:15:16.040 align:start position:0%
 
 

00:15:16.040 --> 00:15:19.230 align:start position:0%
 
.  <00:15:16.395><c>yes.  </c><00:15:16.750><c>You </c><00:15:17.105><c>can </c><00:15:17.460><c>set </c><00:15:17.815><c>various </c><00:15:18.170><c>conditions </c><00:15:18.525><c>like </c><00:15:18.880><c>this</c>

00:15:19.230 --> 00:15:19.240 align:start position:0%
.  yes.  You can set various conditions like this
 

00:15:19.240 --> 00:15:21.710 align:start position:0%
.  yes.  You can set various conditions like this
through <00:15:19.631><c>OR </c><00:15:20.022><c>conditions </c><00:15:20.413><c>and </c><00:15:20.804><c>AND </c><00:15:21.195><c>conditions</c>

00:15:21.710 --> 00:15:21.720 align:start position:0%
through OR conditions and AND conditions
 

00:15:21.720 --> 00:15:23.829 align:start position:0%
through OR conditions and AND conditions
.

00:15:23.829 --> 00:15:23.839 align:start position:0%
.
 

00:15:23.839 --> 00:15:26.389 align:start position:0%
.
And <00:15:24.183><c>if </c><00:15:24.527><c>you </c><00:15:24.871><c>add </c><00:15:25.215><c>parameters, </c><00:15:25.559><c>you</c>

00:15:26.389 --> 00:15:26.399 align:start position:0%
And if you add parameters, you
 

00:15:26.399 --> 00:15:29.309 align:start position:0%
And if you add parameters, you
can <00:15:27.039><c>add </c><00:15:27.679><c>them </c><00:15:28.319><c>freely.  </c><00:15:28.959><c>The</c>

00:15:29.309 --> 00:15:29.319 align:start position:0%
can add them freely.  The
 

00:15:29.319 --> 00:15:31.670 align:start position:0%
can add them freely.  The
reason <00:15:29.692><c>for </c><00:15:30.065><c>setting </c><00:15:30.438><c>parameters </c><00:15:30.811><c>is </c><00:15:31.184><c>that </c><00:15:31.557><c>it</c>

00:15:31.670 --> 00:15:31.680 align:start position:0%
reason for setting parameters is that it
 

00:15:31.680 --> 00:15:33.550 align:start position:0%
reason for setting parameters is that it
isn't <00:15:31.796><c>simply </c><00:15:31.912><c>the </c><00:15:32.028><c>first </c><00:15:32.144><c>visit; </c><00:15:32.260><c>even </c><00:15:32.376><c>on </c><00:15:32.492><c>the </c><00:15:32.608><c>first </c><00:15:32.724><c>visit, </c><00:15:32.840><c>it </c><00:15:32.956><c>could </c><00:15:33.072><c>be </c><00:15:33.188><c>the</c>

00:15:33.550 --> 00:15:33.560 align:start position:0%
isn't simply the first visit; even on the first visit, it could be the
 

00:15:33.560 --> 00:15:35.350 align:start position:0%
isn't simply the first visit; even on the first visit, it could be the
first <00:15:33.890><c>visit </c><00:15:34.220><c>we </c><00:15:34.550><c>want.   </c><00:15:34.880><c>For</c>

00:15:35.350 --> 00:15:35.360 align:start position:0%
first visit we want.   For
 

00:15:35.360 --> 00:15:37.870 align:start position:0%
first visit we want.   For
example, <00:15:35.629><c>if </c><00:15:35.898><c>we </c><00:15:36.167><c>had </c><00:15:36.436><c>configured </c><00:15:36.705><c>the </c><00:15:36.974><c>UTM </c><00:15:37.243><c>settings, </c><00:15:37.512><c>we</c>

00:15:37.870 --> 00:15:40.749 align:start position:0%
example, if we had configured the UTM settings, we
 

00:15:40.749 --> 00:15:43.430 align:start position:0%
 
 

00:15:43.430 --> 00:15:43.440 align:start position:0%
 
 

00:15:43.440 --> 00:15:45.550 align:start position:0%
 
would <00:15:43.582><c>set </c><00:15:43.724><c>it </c><00:15:43.866><c>to </c><00:15:44.008><c>track </c><00:15:44.150><c>the </c><00:15:44.292><c>first </c><00:15:44.434><c>visit </c><00:15:44.576><c>only </c><00:15:44.718><c>if </c><00:15:44.860><c>the </c><00:15:45.002><c>UTM </c><00:15:45.144><c>source </c><00:15:45.286><c>is </c><00:15:45.428><c>Naver.</c>

00:15:45.550 --> 00:15:45.560 align:start position:0%
would set it to track the first visit only if the UTM source is Naver.
 

00:15:45.560 --> 00:15:47.870 align:start position:0%
would set it to track the first visit only if the UTM source is Naver.
Since <00:15:45.694><c>settings </c><00:15:45.828><c>can </c><00:15:45.962><c>be </c><00:15:46.096><c>configured </c><00:15:46.230><c>in </c><00:15:46.364><c>such </c><00:15:46.498><c>detail, </c><00:15:46.632><c>you </c><00:15:46.766><c>can </c><00:15:46.900><c>consider </c><00:15:47.034><c>that </c><00:15:47.168><c>adding </c><00:15:47.302><c>parameters </c><00:15:47.436><c>allows</c>

00:15:47.870 --> 00:15:47.880 align:start position:0%
Since settings can be configured in such detail, you can consider that adding parameters allows
 

00:15:47.880 --> 00:15:51.030 align:start position:0%
Since settings can be configured in such detail, you can consider that adding parameters allows
us <00:15:48.262><c>to </c><00:15:48.644><c>set </c><00:15:49.026><c>conditions </c><00:15:49.408><c>within </c><00:15:49.790><c>a </c><00:15:50.172><c>narrow </c><00:15:50.554><c>range</c>

00:15:51.030 --> 00:15:51.040 align:start position:0%
us to set conditions within a narrow range
 

00:15:51.040 --> 00:15:53.150 align:start position:0%
us to set conditions within a narrow range
.

00:15:53.150 --> 00:15:53.160 align:start position:0%
.
 

00:15:53.160 --> 00:15:55.790 align:start position:0%
.
Then <00:15:53.434><c>you </c><00:15:53.708><c>can </c><00:15:53.982><c>do </c><00:15:54.256><c>steps </c><00:15:54.530><c>1 </c><00:15:54.804><c>through </c><00:15:55.078><c>3</c>

00:15:55.790 --> 00:15:55.800 align:start position:0%
Then you can do steps 1 through 3
 

00:15:55.800 --> 00:15:57.910 align:start position:0%
Then you can do steps 1 through 3
.  <00:15:56.013><c>By </c><00:15:56.226><c>adding </c><00:15:56.439><c>steps, </c><00:15:56.652><c>you </c><00:15:56.865><c>will </c><00:15:57.078><c>be</c>

00:15:57.910 --> 00:16:00.230 align:start position:0%
.  By adding steps, you will be
 

00:16:00.230 --> 00:16:00.240 align:start position:0%
 
 

00:16:00.240 --> 00:16:02.350 align:start position:0%
 
able <00:16:00.329><c>to </c><00:16:00.418><c>add </c><00:16:00.507><c>4 </c><00:16:00.596><c>steps, </c><00:16:00.685><c>5 </c><00:16:00.774><c>steps, </c><00:16:00.863><c>or </c><00:16:00.952><c>more</c>

00:16:02.350 --> 00:16:02.360 align:start position:0%
able to add 4 steps, 5 steps, or more
 

00:16:02.360 --> 00:16:05.749 align:start position:0%
able to add 4 steps, 5 steps, or more
.  <00:16:02.663><c>If </c><00:16:02.966><c>you </c><00:16:03.269><c>have </c><00:16:03.572><c>added </c><00:16:03.875><c>it </c><00:16:04.178><c>like </c><00:16:04.481><c>this, </c><00:16:04.784><c>let's </c><00:16:05.087><c>go </c><00:16:05.390><c>back</c>

00:16:05.749 --> 00:16:05.759 align:start position:0%
.  If you have added it like this, let's go back
 

00:16:05.759 --> 00:16:07.749 align:start position:0%
.  If you have added it like this, let's go back
.

00:16:07.749 --> 00:16:07.759 align:start position:0%
.
 

00:16:07.759 --> 00:16:10.590 align:start position:0%
.
Click <00:16:08.412><c>Apply.  </c><00:16:09.065><c>yes.  </c><00:16:09.718><c>I</c>

00:16:10.590 --> 00:16:10.600 align:start position:0%
Click Apply.  yes.  I
 

00:16:10.600 --> 00:16:12.670 align:start position:0%
Click Apply.  yes.  I
set <00:16:10.795><c>the </c><00:16:10.990><c>current </c><00:16:11.185><c>level </c><00:16:11.380><c>to </c><00:16:11.575><c>3, </c><00:16:11.770><c>so </c><00:16:11.965><c>level </c><00:16:12.160><c>3</c>

00:16:12.670 --> 00:16:12.680 align:start position:0%
set the current level to 3, so level 3
 

00:16:12.680 --> 00:16:14.470 align:start position:0%
set the current level to 3, so level 3
came <00:16:12.992><c>out.  </c><00:16:13.304><c>Uh, </c><00:16:13.616><c>but </c><00:16:13.928><c>we </c><00:16:14.240><c>might</c>

00:16:14.470 --> 00:16:17.030 align:start position:0%
came out.  Uh, but we might
 

00:16:17.030 --> 00:16:17.040 align:start position:0%
 
 

00:16:17.040 --> 00:16:19.269 align:start position:0%
 
want <00:16:17.172><c>to </c><00:16:17.304><c>look </c><00:16:17.436><c>at </c><00:16:17.568><c>this </c><00:16:17.700><c>funnel </c><00:16:17.832><c>stage </c><00:16:17.964><c>in </c><00:16:18.096><c>more </c><00:16:18.228><c>detail </c><00:16:18.360><c>here.</c>

00:16:19.269 --> 00:16:19.279 align:start position:0%
want to look at this funnel stage in more detail here.
 

00:16:19.279 --> 00:16:21.470 align:start position:0%
want to look at this funnel stage in more detail here.
The <00:16:19.655><c>segmentation </c><00:16:20.031><c>I </c><00:16:20.407><c>set </c><00:16:20.783><c>up </c><00:16:21.159><c>is</c>

00:16:21.470 --> 00:16:21.480 align:start position:0%
The segmentation I set up is
 

00:16:21.480 --> 00:16:23.350 align:start position:0%
The segmentation I set up is
labeled <00:16:21.720><c>as </c><00:16:21.960><c>the </c><00:16:22.200><c>"New </c><00:16:22.440><c>User </c><00:16:22.680><c>Basic </c><00:16:22.920><c>Channel </c><00:16:23.160><c>Group."</c>

00:16:23.350 --> 00:16:23.360 align:start position:0%
labeled as the "New User Basic Channel Group."
 

00:16:23.360 --> 00:16:25.670 align:start position:0%
labeled as the "New User Basic Channel Group."
In <00:16:23.474><c>other </c><00:16:23.588><c>words, </c><00:16:23.702><c>I </c><00:16:23.816><c>configured </c><00:16:23.930><c>the </c><00:16:24.044><c>segmentation </c><00:16:24.158><c>into </c><00:16:24.272><c>three </c><00:16:24.386><c>parts </c><00:16:24.500><c>to </c><00:16:24.614><c>examine </c><00:16:24.728><c>how </c><00:16:24.842><c>conversion </c><00:16:24.956><c>rates </c><00:16:25.070><c>differ </c><00:16:25.184><c>by</c>

00:16:25.670 --> 00:16:25.680 align:start position:0%
In other words, I configured the segmentation into three parts to examine how conversion rates differ by
 

00:16:25.680 --> 00:16:28.230 align:start position:0%
In other words, I configured the segmentation into three parts to examine how conversion rates differ by
entry <00:16:25.866><c>path </c><00:16:26.052><c>and </c><00:16:26.238><c>entry </c><00:16:26.424><c>channel </c><00:16:26.610><c>during </c><00:16:26.796><c>the </c><00:16:26.982><c>segmentation </c><00:16:27.168><c>process </c><00:16:27.354><c>as </c><00:16:27.540><c>the </c><00:16:27.726><c>funnel </c><00:16:27.912><c>progresses</c>

00:16:28.230 --> 00:16:30.749 align:start position:0%
entry path and entry channel during the segmentation process as the funnel progresses
 

00:16:30.749 --> 00:16:32.829 align:start position:0%
 
 

00:16:32.829 --> 00:16:32.839 align:start position:0%
 
 

00:16:32.839 --> 00:16:35.749 align:start position:0%
 
.  <00:16:33.068><c>If </c><00:16:33.297><c>you </c><00:16:33.526><c>look </c><00:16:33.755><c>at </c><00:16:33.984><c>the </c><00:16:34.213><c>left </c><00:16:34.442><c>panel, </c><00:16:34.671><c>the </c><00:16:34.900><c>three </c><00:16:35.129><c>divisions </c><00:16:35.358><c>are</c>

00:16:35.749 --> 00:16:35.759 align:start position:0%
.  If you look at the left panel, the three divisions are
 

00:16:35.759 --> 00:16:37.309 align:start position:0%
.  If you look at the left panel, the three divisions are
labeled <00:16:36.212><c>as </c><00:16:36.665><c>measurement </c><00:16:37.118><c>criteria</c>

00:16:37.309 --> 00:16:37.319 align:start position:0%
labeled as measurement criteria
 

00:16:37.319 --> 00:16:39.430 align:start position:0%
labeled as measurement criteria
.  <00:16:37.544><c>Press </c><00:16:37.769><c>the </c><00:16:37.994><c>plus </c><00:16:38.219><c>button </c><00:16:38.444><c>in </c><00:16:38.669><c>the </c><00:16:38.894><c>measurement </c><00:16:39.119><c>criteria</c>

00:16:39.430 --> 00:16:41.749 align:start position:0%
.  Press the plus button in the measurement criteria
 

00:16:41.749 --> 00:16:41.759 align:start position:0%
 
 

00:16:41.759 --> 00:16:44.389 align:start position:0%
 
to <00:16:42.132><c>select </c><00:16:42.505><c>the </c><00:16:42.878><c>relevant </c><00:16:43.251><c>measurement </c><00:16:43.624><c>criteria, </c><00:16:43.997><c>then</c>

00:16:44.389 --> 00:16:44.399 align:start position:0%
to select the relevant measurement criteria, then
 

00:16:44.399 --> 00:16:47.030 align:start position:0%
to select the relevant measurement criteria, then
click <00:16:44.607><c>the </c><00:16:44.815><c>import </c><00:16:45.023><c>button </c><00:16:45.231><c>located </c><00:16:45.439><c>at </c><00:16:45.647><c>the </c><00:16:45.855><c>top </c><00:16:46.063><c>right </c><00:16:46.271><c>to</c>

00:16:47.030 --> 00:16:47.040 align:start position:0%
click the import button located at the top right to
 

00:16:47.040 --> 00:16:49.470 align:start position:0%
click the import button located at the top right to
import <00:16:47.294><c>it, </c><00:16:47.548><c>and </c><00:16:47.802><c>it </c><00:16:48.056><c>will </c><00:16:48.310><c>appear </c><00:16:48.564><c>in </c><00:16:48.818><c>this </c><00:16:49.072><c>list</c>

00:16:49.470 --> 00:16:49.480 align:start position:0%
import it, and it will appear in this list
 

00:16:49.480 --> 00:16:51.910 align:start position:0%
import it, and it will appear in this list
.  <00:16:49.671><c>You </c><00:16:49.862><c>just </c><00:16:50.053><c>need </c><00:16:50.244><c>to </c><00:16:50.435><c>click </c><00:16:50.626><c>and </c><00:16:50.817><c>drag </c><00:16:51.008><c>the </c><00:16:51.199><c>list </c><00:16:51.390><c>to</c>

00:16:51.910 --> 00:16:53.990 align:start position:0%
.  You just need to click and drag the list to
 

00:16:53.990 --> 00:16:54.000 align:start position:0%
 
 

00:16:54.000 --> 00:16:56.150 align:start position:0%
 
set <00:16:54.280><c>up </c><00:16:54.560><c>the </c><00:16:54.840><c>subdivision.  </c><00:16:55.120><c>Then, </c><00:16:55.400><c>on </c><00:16:55.680><c>the</c>

00:16:56.150 --> 00:16:56.160 align:start position:0%
set up the subdivision.  Then, on the
 

00:16:56.160 --> 00:16:59.430 align:start position:0%
set up the subdivision.  Then, on the
right <00:16:56.480><c>side </c><00:16:56.800><c>of </c><00:16:57.120><c>the </c><00:16:57.440><c>screen, </c><00:16:57.760><c>you </c><00:16:58.080><c>can </c><00:16:58.400><c>see </c><00:16:58.720><c>that </c><00:16:59.040><c>each</c>

00:16:59.430 --> 00:16:59.440 align:start position:0%
right side of the screen, you can see that each
 

00:16:59.440 --> 00:17:01.829 align:start position:0%
right side of the screen, you can see that each
metric <00:16:59.636><c>is </c><00:16:59.832><c>displayed </c><00:17:00.028><c>in </c><00:17:00.224><c>a </c><00:17:00.420><c>detailed </c><00:17:00.616><c>breakdown, </c><00:17:00.812><c>along </c><00:17:01.008><c>with </c><00:17:01.204><c>the </c><00:17:01.400><c>conversion </c><00:17:01.596><c>rate</c>

00:17:01.829 --> 00:17:03.750 align:start position:0%
metric is displayed in a detailed breakdown, along with the conversion rate
 

00:17:03.750 --> 00:17:03.760 align:start position:0%
 
 

00:17:03.760 --> 00:17:06.390 align:start position:0%
 
.  <00:17:04.215><c>And </c><00:17:04.670><c>at </c><00:17:05.125><c>the </c><00:17:05.580><c>bottom, </c><00:17:06.035><c>it</c>

00:17:06.390 --> 00:17:06.400 align:start position:0%
.  And at the bottom, it
 

00:17:06.400 --> 00:17:08.669 align:start position:0%
.  And at the bottom, it
says <00:17:06.792><c>"Elapsed </c><00:17:07.184><c>Time </c><00:17:07.576><c>Display </c><00:17:07.968><c>Here."  </c><00:17:08.360><c>If</c>

00:17:08.669 --> 00:17:08.679 align:start position:0%
says "Elapsed Time Display Here."  If
 

00:17:08.679 --> 00:17:11.150 align:start position:0%
says "Elapsed Time Display Here."  If
you <00:17:08.865><c>look </c><00:17:09.051><c>at </c><00:17:09.237><c>the </c><00:17:09.423><c>elapsed </c><00:17:09.609><c>time </c><00:17:09.795><c>display, </c><00:17:09.981><c>if </c><00:17:10.167><c>it </c><00:17:10.353><c>is </c><00:17:10.539><c>currently </c><00:17:10.725><c>checked, </c><00:17:10.911><c>you</c>

00:17:11.150 --> 00:17:13.309 align:start position:0%
you look at the elapsed time display, if it is currently checked, you
 

00:17:13.309 --> 00:17:13.319 align:start position:0%
 
 

00:17:13.319 --> 00:17:16.230 align:start position:0%
 
can <00:17:13.532><c>see </c><00:17:13.745><c>the </c><00:17:13.958><c>time </c><00:17:14.171><c>elapsed </c><00:17:14.384><c>according </c><00:17:14.597><c>to </c><00:17:14.810><c>the </c><00:17:15.023><c>funnel </c><00:17:15.236><c>transition.</c>

00:17:16.230 --> 00:17:16.240 align:start position:0%
can see the time elapsed according to the funnel transition.
 

00:17:16.240 --> 00:17:18.270 align:start position:0%
can see the time elapsed according to the funnel transition.
Of <00:17:16.546><c>course, </c><00:17:16.852><c>if </c><00:17:17.158><c>you </c><00:17:17.464><c>disable </c><00:17:17.770><c>this, </c><00:17:18.076><c>the</c>

00:17:18.270 --> 00:17:20.470 align:start position:0%
Of course, if you disable this, the
 

00:17:20.470 --> 00:17:20.480 align:start position:0%
 
 

00:17:20.480 --> 00:17:23.069 align:start position:0%
 
details <00:17:20.711><c>regarding </c><00:17:20.942><c>the </c><00:17:21.173><c>elapsed </c><00:17:21.404><c>time </c><00:17:21.635><c>will </c><00:17:21.866><c>definitely </c><00:17:22.097><c>disappear.  </c><00:17:22.328><c>So, </c><00:17:22.559><c>I </c><00:17:22.790><c>usually</c>

00:17:23.069 --> 00:17:24.990 align:start position:0%
details regarding the elapsed time will definitely disappear.  So, I usually
 

00:17:24.990 --> 00:17:26.230 align:start position:0%
 
 

00:17:26.230 --> 00:17:26.240 align:start position:0%
 
 

00:17:26.240 --> 00:17:29.230 align:start position:0%
 
recommend <00:17:26.461><c>displaying </c><00:17:26.682><c>the </c><00:17:26.903><c>elapsed </c><00:17:27.124><c>time </c><00:17:27.345><c>and </c><00:17:27.566><c>viewing </c><00:17:27.787><c>them </c><00:17:28.008><c>together.  </c><00:17:28.229><c>yes.  </c><00:17:28.450><c>When </c><00:17:28.671><c>viewing</c>

00:17:29.230 --> 00:17:29.240 align:start position:0%
recommend displaying the elapsed time and viewing them together.  yes.  When viewing
 

00:17:29.240 --> 00:17:31.830 align:start position:0%
recommend displaying the elapsed time and viewing them together.  yes.  When viewing
funnel <00:17:29.447><c>charts </c><00:17:29.654><c>such </c><00:17:29.861><c>as </c><00:17:30.068><c>funnel </c><00:17:30.275><c>entry </c><00:17:30.482><c>path </c><00:17:30.689><c>exploration </c><00:17:30.896><c>analysis, </c><00:17:31.103><c>they </c><00:17:31.310><c>can </c><00:17:31.517><c>be</c>

00:17:31.830 --> 00:17:34.630 align:start position:0%
funnel charts such as funnel entry path exploration analysis, they can be
 

00:17:34.630 --> 00:17:34.640 align:start position:0%
 
 

00:17:34.640 --> 00:17:36.510 align:start position:0%
 
utilized <00:17:34.929><c>for </c><00:17:35.218><c>various </c><00:17:35.507><c>purposes.   </c><00:17:35.796><c>When</c>

00:17:36.510 --> 00:17:36.520 align:start position:0%
utilized for various purposes.   When
 

00:17:36.520 --> 00:17:39.909 align:start position:0%
utilized for various purposes.   When
viewing <00:17:36.862><c>purchase </c><00:17:37.204><c>conversions </c><00:17:37.546><c>as </c><00:17:37.888><c>you </c><00:17:38.230><c>do </c><00:17:38.572><c>now, </c><00:17:38.914><c>even</c>

00:17:39.909 --> 00:17:39.919 align:start position:0%
viewing purchase conversions as you do now, even
 

00:17:39.919 --> 00:17:42.950 align:start position:0%
viewing purchase conversions as you do now, even
if <00:17:40.379><c>you </c><00:17:40.839><c>set </c><00:17:41.299><c>multiple </c><00:17:41.759><c>time </c><00:17:42.219><c>periods, </c><00:17:42.679><c>the</c>

00:17:42.950 --> 00:17:42.960 align:start position:0%
if you set multiple time periods, the
 

00:17:42.960 --> 00:17:44.549 align:start position:0%
if you set multiple time periods, the
elapsed <00:17:43.193><c>time </c><00:17:43.426><c>may </c><00:17:43.659><c>exceed </c><00:17:43.892><c>one </c><00:17:44.125><c>day, </c><00:17:44.358><c>but</c>

00:17:44.549 --> 00:17:44.559 align:start position:0%
elapsed time may exceed one day, but
 

00:17:44.559 --> 00:17:46.549 align:start position:0%
elapsed time may exceed one day, but
we <00:17:44.919><c>can </c><00:17:45.279><c>still </c><00:17:45.639><c>view </c><00:17:45.999><c>the </c><00:17:46.359><c>conversion</c>

00:17:46.549 --> 00:17:46.559 align:start position:0%
we can still view the conversion
 

00:17:46.559 --> 00:17:49.750 align:start position:0%
we can still view the conversion
.  <00:17:47.292><c>Because </c><00:17:48.025><c>users </c><00:17:48.758><c>do</c>

00:17:49.750 --> 00:17:52.070 align:start position:0%
.  Because users do
 

00:17:52.070 --> 00:17:52.080 align:start position:0%
 
 

00:17:52.080 --> 00:17:54.230 align:start position:0%
 
n't <00:17:52.190><c>make </c><00:17:52.300><c>a </c><00:17:52.410><c>purchase </c><00:17:52.520><c>immediately </c><00:17:52.630><c>upon </c><00:17:52.740><c>entering </c><00:17:52.850><c>the </c><00:17:52.960><c>session; </c><00:17:53.070><c>instead, </c><00:17:53.180><c>they </c><00:17:53.290><c>can </c><00:17:53.400><c>go </c><00:17:53.510><c>through </c><00:17:53.620><c>various </c><00:17:53.730><c>deliberations </c><00:17:53.840><c>before</c>

00:17:54.230 --> 00:17:54.240 align:start position:0%
n't make a purchase immediately upon entering the session; instead, they can go through various deliberations before
 

00:17:54.240 --> 00:17:56.310 align:start position:0%
n't make a purchase immediately upon entering the session; instead, they can go through various deliberations before
converting <00:17:54.485><c>to </c><00:17:54.730><c>a </c><00:17:54.975><c>purchase.  </c><00:17:55.220><c>That </c><00:17:55.465><c>is </c><00:17:55.710><c>why </c><00:17:55.955><c>we</c>

00:17:56.310 --> 00:17:57.990 align:start position:0%
converting to a purchase.  That is why we
 

00:17:57.990 --> 00:18:00.549 align:start position:0%
 
 

00:18:00.549 --> 00:18:00.559 align:start position:0%
 
 

00:18:00.559 --> 00:18:03.310 align:start position:0%
 
set <00:18:00.676><c>up </c><00:18:00.793><c>various </c><00:18:00.910><c>periods </c><00:18:01.027><c>in </c><00:18:01.144><c>this </c><00:18:01.261><c>way </c><00:18:01.378><c>to </c><00:18:01.495><c>establish </c><00:18:01.612><c>a </c><00:18:01.729><c>period </c><00:18:01.846><c>during </c><00:18:01.963><c>which </c><00:18:02.080><c>we </c><00:18:02.197><c>can </c><00:18:02.314><c>observe.  </c><00:18:02.431><c>Conversely,</c>

00:18:03.310 --> 00:18:03.320 align:start position:0%
set up various periods in this way to establish a period during which we can observe.  Conversely,
 

00:18:03.320 --> 00:18:05.029 align:start position:0%
set up various periods in this way to establish a period during which we can observe.  Conversely,
if you

00:18:05.029 --> 00:18:07.710 align:start position:0%
if you
 

00:18:07.710 --> 00:18:07.720 align:start position:0%
 
 

00:18:07.720 --> 00:18:10.710 align:start position:0%
 
want <00:18:07.895><c>to </c><00:18:08.070><c>see </c><00:18:08.245><c>the </c><00:18:08.420><c>conversion </c><00:18:08.595><c>rate </c><00:18:08.770><c>of </c><00:18:08.945><c>users </c><00:18:09.120><c>who </c><00:18:09.295><c>visit </c><00:18:09.470><c>your </c><00:18:09.645><c>blog, </c><00:18:09.820><c>it </c><00:18:09.995><c>is</c>

00:18:10.710 --> 00:18:12.149 align:start position:0%
want to see the conversion rate of users who visit your blog, it is
 

00:18:12.149 --> 00:18:12.159 align:start position:0%
 
 

00:18:12.159 --> 00:18:14.590 align:start position:0%
 
recommended <00:18:12.322><c>to </c><00:18:12.485><c>set </c><00:18:12.648><c>it </c><00:18:12.811><c>to </c><00:18:12.974><c>a </c><00:18:13.137><c>daily </c><00:18:13.300><c>basis.  </c><00:18:13.463><c>The </c><00:18:13.626><c>reason </c><00:18:13.789><c>is </c><00:18:13.952><c>that </c><00:18:14.115><c>you</c>

00:18:14.590 --> 00:18:16.870 align:start position:0%
recommended to set it to a daily basis.  The reason is that you
 

00:18:16.870 --> 00:18:19.470 align:start position:0%
 
 

00:18:19.470 --> 00:18:19.480 align:start position:0%
 
 

00:18:19.480 --> 00:18:21.710 align:start position:0%
 
want <00:18:19.555><c>to </c><00:18:19.630><c>see </c><00:18:19.705><c>the </c><00:18:19.780><c>user </c><00:18:19.855><c>click </c><00:18:19.930><c>the </c><00:18:20.005><c>CTA </c><00:18:20.080><c>button </c><00:18:20.155><c>at </c><00:18:20.230><c>the </c><00:18:20.305><c>bottom </c><00:18:20.380><c>after </c><00:18:20.455><c>scrolling </c><00:18:20.530><c>down </c><00:18:20.605><c>the </c><00:18:20.680><c>blog </c><00:18:20.755><c>page.   </c><00:18:20.830><c>However,</c>

00:18:21.710 --> 00:18:24.630 align:start position:0%
want to see the user click the CTA button at the bottom after scrolling down the blog page.   However,
 

00:18:24.630 --> 00:18:26.830 align:start position:0%
 
 

00:18:26.830 --> 00:18:28.590 align:start position:0%
 
 

00:18:28.590 --> 00:18:31.190 align:start position:0%
 
 

00:18:31.190 --> 00:18:32.870 align:start position:0%
 
 

00:18:32.870 --> 00:18:32.880 align:start position:0%
 
 

00:18:32.880 --> 00:18:35.590 align:start position:0%
 
since <00:18:32.924><c>the </c><00:18:32.968><c>activity </c><00:18:33.012><c>of </c><00:18:33.056><c>clicking </c><00:18:33.100><c>this </c><00:18:33.144><c>button </c><00:18:33.188><c>requires </c><00:18:33.232><c>checking </c><00:18:33.276><c>whether </c><00:18:33.320><c>a </c><00:18:33.364><c>conversion </c><00:18:33.408><c>occurred </c><00:18:33.452><c>immediately </c><00:18:33.496><c>by </c><00:18:33.540><c>clicking </c><00:18:33.584><c>the </c><00:18:33.628><c>report </c><00:18:33.672><c>button, </c><00:18:33.716><c>rather </c><00:18:33.760><c>than </c><00:18:33.804><c>returning </c><00:18:33.848><c>long </c><00:18:33.892><c>after </c><00:18:33.936><c>viewing </c><00:18:33.980><c>the </c><00:18:34.024><c>blog </c><00:18:34.068><c>and </c><00:18:34.112><c>clicking </c><00:18:34.156><c>the </c><00:18:34.200><c>CTA </c><00:18:34.244><c>button, </c><00:18:34.288><c>please </c><00:18:34.332><c>note </c><00:18:34.376><c>that </c><00:18:34.420><c>in </c><00:18:34.464><c>such </c><00:18:34.508><c>cases, </c><00:18:34.552><c>even </c><00:18:34.596><c>if </c><00:18:34.640><c>you </c><00:18:34.684><c>set </c><00:18:34.728><c>it </c><00:18:34.772><c>up </c><00:18:34.816><c>the </c><00:18:34.860><c>same </c><00:18:34.904><c>way, </c><00:18:34.948><c>you </c><00:18:34.992><c>should</c>

00:18:35.590 --> 00:18:35.600 align:start position:0%
since the activity of clicking this button requires checking whether a conversion occurred immediately by clicking the report button, rather than returning long after viewing the blog and clicking the CTA button, please note that in such cases, even if you set it up the same way, you should
 

00:18:35.600 --> 00:18:38.470 align:start position:0%
since the activity of clicking this button requires checking whether a conversion occurred immediately by clicking the report button, rather than returning long after viewing the blog and clicking the CTA button, please note that in such cases, even if you set it up the same way, you should
set <00:18:35.960><c>the </c><00:18:36.320><c>period </c><00:18:36.680><c>to </c><00:18:37.040><c>a </c><00:18:37.400><c>daily </c><00:18:37.760><c>basis </c><00:18:38.120><c>to</c>

00:18:38.470 --> 00:18:38.480 align:start position:0%
set the period to a daily basis to
 

00:18:38.480 --> 00:18:41.750 align:start position:0%
set the period to a daily basis to
monitor <00:18:38.799><c>it</c>

00:18:41.750 --> 00:18:41.760 align:start position:0%
 
 

00:18:41.760 --> 00:18:44.470 align:start position:0%
 
.  <00:18:42.546><c>yes.  </c><00:18:43.332><c>So, </c><00:18:44.118><c>we</c>

00:18:44.470 --> 00:18:45.870 align:start position:0%
.  yes.  So, we
 

00:18:45.870 --> 00:18:45.880 align:start position:0%
 
 

00:18:45.880 --> 00:18:47.990 align:start position:0%
 
have <00:18:46.044><c>looked </c><00:18:46.208><c>into </c><00:18:46.372><c>the </c><00:18:46.536><c>analysis </c><00:18:46.700><c>of </c><00:18:46.864><c>traffic </c><00:18:47.028><c>source </c><00:18:47.192><c>exploration.  </c><00:18:47.356><c>You </c><00:18:47.520><c>can</c>

00:18:47.990 --> 00:18:48.000 align:start position:0%
have looked into the analysis of traffic source exploration.  You can
 

00:18:48.000 --> 00:18:50.390 align:start position:0%
have looked into the analysis of traffic source exploration.  You can
set <00:18:48.191><c>up </c><00:18:48.382><c>various </c><00:18:48.573><c>funnels </c><00:18:48.764><c>according </c><00:18:48.955><c>to </c><00:18:49.146><c>your </c><00:18:49.337><c>purpose </c><00:18:49.528><c>of </c><00:18:49.719><c>use</c>

00:18:50.390 --> 00:18:50.400 align:start position:0%
set up various funnels according to your purpose of use
 

00:18:50.400 --> 00:18:53.070 align:start position:0%
set up various funnels according to your purpose of use
.  <00:18:52.440><c>And</c>

00:18:53.070 --> 00:18:53.080 align:start position:0%
.  And
 

00:18:53.080 --> 00:18:56.190 align:start position:0%
.  And
regarding <00:18:53.195><c>the </c><00:18:53.310><c>method </c><00:18:53.425><c>of </c><00:18:53.540><c>setting </c><00:18:53.655><c>up </c><00:18:53.770><c>this </c><00:18:53.885><c>segment, </c><00:18:54.000><c>you</c>

00:18:56.190 --> 00:18:59.190 align:start position:0%
regarding the method of setting up this segment, you
 

00:18:59.190 --> 00:18:59.200 align:start position:0%
 
 

00:18:59.200 --> 00:19:01.510 align:start position:0%
 
can <00:18:59.247><c>see </c><00:18:59.294><c>that </c><00:18:59.341><c>I </c><00:18:59.388><c>have </c><00:18:59.435><c>created </c><00:18:59.482><c>the </c><00:18:59.529><c>second </c><00:18:59.576><c>one </c><00:18:59.623><c>like </c><00:18:59.670><c>this</c>

00:19:01.510 --> 00:19:01.520 align:start position:0%
can see that I have created the second one like this
 

00:19:01.520 --> 00:19:04.430 align:start position:0%
can see that I have created the second one like this
.  <00:19:02.029><c>yes.  </c><00:19:02.538><c>In </c><00:19:03.047><c>this </c><00:19:03.556><c>case,</c>

00:19:04.430 --> 00:19:04.440 align:start position:0%
.  yes.  In this case,
 

00:19:04.440 --> 00:19:07.270 align:start position:0%
.  yes.  In this case,
unlike <00:19:04.696><c>the </c><00:19:04.952><c>three-way </c><00:19:05.208><c>differentiation, </c><00:19:05.464><c>we </c><00:19:05.720><c>divided </c><00:19:05.976><c>the </c><00:19:06.232><c>segment </c><00:19:06.488><c>into </c><00:19:06.744><c>two </c><00:19:07.000><c>entirely</c>

00:19:07.270 --> 00:19:07.280 align:start position:0%
unlike the three-way differentiation, we divided the segment into two entirely
 

00:19:07.280 --> 00:19:09.110 align:start position:0%
unlike the three-way differentiation, we divided the segment into two entirely
.  <00:19:08.960><c>Uh,</c>

00:19:09.110 --> 00:19:09.120 align:start position:0%
.  Uh,
 

00:19:09.120 --> 00:19:11.669 align:start position:0%
.  Uh,
first <00:19:09.453><c>is </c><00:19:09.786><c>new </c><00:19:10.119><c>users, </c><00:19:10.452><c>and </c><00:19:10.785><c>second </c><00:19:11.118><c>is</c>

00:19:11.669 --> 00:19:11.679 align:start position:0%
first is new users, and second is
 

00:19:11.679 --> 00:19:14.110 align:start position:0%
first is new users, and second is
re-users.  <00:19:12.319><c>Then, </c><00:19:12.959><c>if </c><00:19:13.599><c>you</c>

00:19:14.110 --> 00:19:14.120 align:start position:0%
re-users.  Then, if you
 

00:19:14.120 --> 00:19:16.549 align:start position:0%
re-users.  Then, if you
look <00:19:14.309><c>at </c><00:19:14.498><c>the </c><00:19:14.687><c>screen </c><00:19:14.876><c>on </c><00:19:15.065><c>the </c><00:19:15.254><c>right, </c><00:19:15.443><c>two </c><00:19:15.632><c>tables </c><00:19:15.821><c>appear </c><00:19:16.010><c>like </c><00:19:16.199><c>this</c>

00:19:16.549 --> 00:19:16.559 align:start position:0%
look at the screen on the right, two tables appear like this
 

00:19:16.559 --> 00:19:18.710 align:start position:0%
look at the screen on the right, two tables appear like this
.  <00:19:16.825><c>The </c><00:19:17.091><c>bar </c><00:19:17.357><c>appears </c><00:19:17.623><c>in </c><00:19:17.889><c>two </c><00:19:18.155><c>ways</c>

00:19:18.710 --> 00:19:18.720 align:start position:0%
.  The bar appears in two ways
 

00:19:18.720 --> 00:19:20.950 align:start position:0%
.  The bar appears in two ways
.  <00:19:19.006><c>In </c><00:19:19.292><c>the </c><00:19:19.578><c>case </c><00:19:19.864><c>of </c><00:19:20.150><c>subdivision, </c><00:19:20.436><c>the</c>

00:19:20.950 --> 00:19:20.960 align:start position:0%
.  In the case of subdivision, the
 

00:19:20.960 --> 00:19:22.669 align:start position:0%
.  In the case of subdivision, the
details <00:19:21.160><c>are </c><00:19:21.360><c>gathered </c><00:19:21.560><c>only </c><00:19:21.760><c>at </c><00:19:21.960><c>the </c><00:19:22.160><c>bottom, </c><00:19:22.360><c>but</c>

00:19:22.669 --> 00:19:22.679 align:start position:0%
details are gathered only at the bottom, but
 

00:19:22.679 --> 00:19:24.750 align:start position:0%
details are gathered only at the bottom, but
in <00:19:22.992><c>the </c><00:19:23.305><c>case </c><00:19:23.618><c>of </c><00:19:23.931><c>segmentation, </c><00:19:24.244><c>you </c><00:19:24.557><c>can</c>

00:19:24.750 --> 00:19:24.760 align:start position:0%
in the case of segmentation, you can
 

00:19:24.760 --> 00:19:26.789 align:start position:0%
in the case of segmentation, you can
view <00:19:25.104><c>a </c><00:19:25.448><c>comparison </c><00:19:25.792><c>chart </c><00:19:26.136><c>like </c><00:19:26.480><c>this</c>

00:19:26.789 --> 00:19:26.799 align:start position:0%
view a comparison chart like this
 

00:19:26.799 --> 00:19:29.870 align:start position:0%
view a comparison chart like this
.  <00:19:27.096><c>Then, </c><00:19:27.393><c>we </c><00:19:27.690><c>can </c><00:19:27.987><c>see </c><00:19:28.284><c>that </c><00:19:28.581><c>if </c><00:19:28.878><c>we</c>

00:19:29.870 --> 00:19:29.880 align:start position:0%
.  Then, we can see that if we
 

00:19:29.880 --> 00:19:32.510 align:start position:0%
.  Then, we can see that if we
apply <00:19:30.493><c>different </c><00:19:31.106><c>segments, </c><00:19:31.719><c>we</c>

00:19:32.510 --> 00:19:32.520 align:start position:0%
apply different segments, we
 

00:19:32.520 --> 00:19:34.630 align:start position:0%
apply different segments, we
can <00:19:32.970><c>view </c><00:19:33.420><c>different </c><00:19:33.870><c>funnel </c><00:19:34.320><c>charts</c>

00:19:34.630 --> 00:19:36.750 align:start position:0%
can view different funnel charts
 

00:19:36.750 --> 00:19:36.760 align:start position:0%
 
 

00:19:36.760 --> 00:19:39.470 align:start position:0%
 
.  <00:19:37.248><c>yes.  </c><00:19:37.736><c>Uh, </c><00:19:38.224><c>since </c><00:19:38.712><c>funnel </c><00:19:39.200><c>exploration</c>

00:19:39.470 --> 00:19:39.480 align:start position:0%
.  yes.  Uh, since funnel exploration
 

00:19:39.480 --> 00:19:42.070 align:start position:0%
.  yes.  Uh, since funnel exploration
analysis <00:19:39.893><c>can </c><00:19:40.306><c>be </c><00:19:40.719><c>used </c><00:19:41.132><c>for </c><00:19:41.545><c>various </c><00:19:41.958><c>purposes,</c>

00:19:42.070 --> 00:19:44.669 align:start position:0%
analysis can be used for various purposes,
 

00:19:44.669 --> 00:19:44.679 align:start position:0%
 
 

00:19:44.679 --> 00:19:46.630 align:start position:0%
 
in <00:19:44.862><c>addition </c><00:19:45.045><c>to </c><00:19:45.228><c>the </c><00:19:45.411><c>method </c><00:19:45.594><c>I </c><00:19:45.777><c>will </c><00:19:45.960><c>explain,</c>

00:19:46.630 --> 00:19:46.640 align:start position:0%
in addition to the method I will explain,
 

00:19:46.640 --> 00:19:49.470 align:start position:0%
in addition to the method I will explain,
regarding <00:19:46.756><c>the </c><00:19:46.872><c>parts </c><00:19:46.988><c>you </c><00:19:47.104><c>are </c><00:19:47.220><c>curious </c><00:19:47.336><c>about, </c><00:19:47.452><c>it </c><00:19:47.568><c>is </c><00:19:47.684><c>good </c><00:19:47.800><c>to </c><00:19:47.916><c>create </c><00:19:48.032><c>and </c><00:19:48.148><c>view </c><00:19:48.264><c>funnel </c><00:19:48.380><c>charts </c><00:19:48.496><c>in </c><00:19:48.612><c>various </c><00:19:48.728><c>ways </c><00:19:48.844><c>by </c><00:19:48.960><c>comparing </c><00:19:49.076><c>segments,</c>

00:19:49.470 --> 00:19:49.480 align:start position:0%
regarding the parts you are curious about, it is good to create and view funnel charts in various ways by comparing segments,
 

00:19:49.480 --> 00:19:51.750 align:start position:0%
regarding the parts you are curious about, it is good to create and view funnel charts in various ways by comparing segments,
setting <00:19:49.933><c>stages, </c><00:19:50.386><c>and </c><00:19:50.839><c>subdividing</c>

00:19:51.750 --> 00:19:54.390 align:start position:0%
setting stages, and subdividing
 

00:19:54.390 --> 00:19:54.400 align:start position:0%
 
 

00:19:54.400 --> 00:19:56.590 align:start position:0%
 
. <00:19:54.768><c>In </c><00:19:55.136><c>fact, </c><00:19:55.504><c>this </c><00:19:55.872><c>is </c><00:19:56.240><c>a</c>

00:19:56.590 --> 00:19:56.600 align:start position:0%
. In fact, this is a
 

00:19:56.600 --> 00:19:59.310 align:start position:0%
. In fact, this is a
useful <00:19:57.200><c>feature </c><00:19:57.800><c>in </c><00:19:58.400><c>GA4.  </c><00:19:59.000><c>Yes,</c>

00:19:59.310 --> 00:19:59.320 align:start position:0%
useful feature in GA4.  Yes,
 

00:19:59.320 --> 00:20:01.310 align:start position:0%
useful feature in GA4.  Yes,
Looker <00:19:59.510><c>Studio </c><00:19:59.700><c>can </c><00:19:59.890><c>visualize </c><00:20:00.080><c>in </c><00:20:00.270><c>a </c><00:20:00.460><c>slightly </c><00:20:00.650><c>different </c><00:20:00.840><c>way</c>

00:20:01.310 --> 00:20:01.320 align:start position:0%
Looker Studio can visualize in a slightly different way
 

00:20:01.320 --> 00:20:03.350 align:start position:0%
Looker Studio can visualize in a slightly different way
.  <00:20:01.632><c>I </c><00:20:01.944><c>will </c><00:20:02.256><c>address </c><00:20:02.568><c>that </c><00:20:02.880><c>part</c>

00:20:03.350 --> 00:20:03.360 align:start position:0%
.  I will address that part
 

00:20:03.360 --> 00:20:05.549 align:start position:0%
.  I will address that part
again <00:20:03.744><c>from </c><00:20:04.128><c>the </c><00:20:04.512><c>Luker </c><00:20:04.896><c>Studio </c><00:20:05.280><c>side</c>

00:20:05.549 --> 00:20:05.559 align:start position:0%
again from the Luker Studio side
 

00:20:05.559 --> 00:20:06.870 align:start position:0%
again from the Luker Studio side


00:20:06.870 --> 00:20:06.880 align:start position:0%
 
 

00:20:06.880 --> 00:20:09.190 align:start position:0%
 
.  <00:20:07.620><c>And </c><00:20:08.360><c>also,</c>

00:20:09.190 --> 00:20:09.200 align:start position:0%
.  And also,
 

00:20:09.200 --> 00:20:11.750 align:start position:0%
.  And also,
in <00:20:09.416><c>GA4, </c><00:20:09.632><c>there </c><00:20:09.848><c>is </c><00:20:10.064><c>a </c><00:20:10.280><c>template </c><00:20:10.496><c>called </c><00:20:10.712><c>the </c><00:20:10.928><c>Homogeneous </c><00:20:11.144><c>Group </c><00:20:11.360><c>Exploration</c>

00:20:11.750 --> 00:20:11.760 align:start position:0%
in GA4, there is a template called the Homogeneous Group Exploration
 

00:20:11.760 --> 00:20:14.190 align:start position:0%
in GA4, there is a template called the Homogeneous Group Exploration
Analysis.   <00:20:13.400><c>If</c>

00:20:14.190 --> 00:20:14.200 align:start position:0%
Analysis.   If
 

00:20:14.200 --> 00:20:16.669 align:start position:0%
Analysis.   If
we <00:20:14.422><c>set </c><00:20:14.644><c>up </c><00:20:14.866><c>the </c><00:20:15.088><c>segments </c><00:20:15.310><c>from </c><00:20:15.532><c>above </c><00:20:15.754><c>and</c>

00:20:16.669 --> 00:20:16.679 align:start position:0%
we set up the segments from above and
 

00:20:16.679 --> 00:20:19.230 align:start position:0%
we set up the segments from above and
configure <00:20:17.039><c>them </c><00:20:17.399><c>like </c><00:20:17.759><c>this, </c><00:20:18.119><c>we </c><00:20:18.479><c>are </c><00:20:18.839><c>essentially</c>

00:20:19.230 --> 00:20:22.830 align:start position:0%
configure them like this, we are essentially
 

00:20:22.830 --> 00:20:22.840 align:start position:0%
 
 

00:20:22.840 --> 00:20:24.909 align:start position:0%
 
viewing <00:20:22.964><c>each </c><00:20:23.088><c>user </c><00:20:23.212><c>as </c><00:20:23.336><c>a </c><00:20:23.460><c>retention </c><00:20:23.584><c>group, </c><00:20:23.708><c>or </c><00:20:23.832><c>a </c><00:20:23.956><c>homogeneous </c><00:20:24.080><c>group.</c>

00:20:24.909 --> 00:20:24.919 align:start position:0%
viewing each user as a retention group, or a homogeneous group.
 

00:20:24.919 --> 00:20:26.909 align:start position:0%
viewing each user as a retention group, or a homogeneous group.
Each <00:20:25.659><c>segment </c><00:20:26.399><c>is</c>

00:20:26.909 --> 00:20:26.919 align:start position:0%
Each segment is
 

00:20:26.919 --> 00:20:29.870 align:start position:0%
Each segment is
considered <00:20:27.112><c>a </c><00:20:27.305><c>homogeneous </c><00:20:27.498><c>group, </c><00:20:27.691><c>allowing </c><00:20:27.884><c>you </c><00:20:28.077><c>to </c><00:20:28.270><c>compare </c><00:20:28.463><c>how </c><00:20:28.656><c>often </c><00:20:28.849><c>users </c><00:20:29.042><c>revisit </c><00:20:29.235><c>over </c><00:20:29.428><c>time</c>

00:20:29.870 --> 00:20:32.350 align:start position:0%
considered a homogeneous group, allowing you to compare how often users revisit over time
 

00:20:32.350 --> 00:20:34.710 align:start position:0%
 
 

00:20:34.710 --> 00:20:34.720 align:start position:0%
 
 

00:20:34.720 --> 00:20:37.430 align:start position:0%
 
.  <00:20:36.880><c>Then,</c>

00:20:37.430 --> 00:20:37.440 align:start position:0%
.  Then,
 

00:20:37.440 --> 00:20:40.549 align:start position:0%
.  Then,
after <00:20:37.702><c>establishing </c><00:20:37.964><c>segments </c><00:20:38.226><c>considered </c><00:20:38.488><c>significant, </c><00:20:38.750><c>if </c><00:20:39.012><c>you </c><00:20:39.274><c>examine </c><00:20:39.536><c>the </c><00:20:39.798><c>content</c>

00:20:40.549 --> 00:20:40.559 align:start position:0%
after establishing segments considered significant, if you examine the content
 

00:20:40.559 --> 00:20:42.590 align:start position:0%
after establishing segments considered significant, if you examine the content
through <00:20:40.804><c>homogeneous </c><00:20:41.049><c>group </c><00:20:41.294><c>exploratory </c><00:20:41.539><c>analysis, </c><00:20:41.784><c>you </c><00:20:42.029><c>may </c><00:20:42.274><c>find</c>

00:20:42.590 --> 00:20:45.990 align:start position:0%
through homogeneous group exploratory analysis, you may find
 

00:20:45.990 --> 00:20:47.870 align:start position:0%
 
 

00:20:47.870 --> 00:20:50.029 align:start position:0%
 
 

00:20:50.029 --> 00:20:50.039 align:start position:0%
 
 

00:20:50.039 --> 00:20:51.750 align:start position:0%
 
cases <00:20:50.146><c>where </c><00:20:50.253><c>retention </c><00:20:50.360><c>is </c><00:20:50.467><c>stronger </c><00:20:50.574><c>in </c><00:20:50.681><c>some </c><00:20:50.788><c>homogeneous </c><00:20:50.895><c>group </c><00:20:51.002><c>segments </c><00:20:51.109><c>but </c><00:20:51.216><c>weaker </c><00:20:51.323><c>in </c><00:20:51.430><c>others</c>

00:20:51.750 --> 00:20:51.760 align:start position:0%
cases where retention is stronger in some homogeneous group segments but weaker in others
 

00:20:51.760 --> 00:20:53.270 align:start position:0%
cases where retention is stronger in some homogeneous group segments but weaker in others
.  <00:20:51.851><c>It </c><00:20:51.942><c>would </c><00:20:52.033><c>be </c><00:20:52.124><c>a </c><00:20:52.215><c>good </c><00:20:52.306><c>idea </c><00:20:52.397><c>to </c><00:20:52.488><c>gain </c><00:20:52.579><c>insight </c><00:20:52.670><c>into </c><00:20:52.761><c>that </c><00:20:52.852><c>point </c><00:20:52.943><c>and </c><00:20:53.034><c>try</c>

00:20:53.270 --> 00:20:55.310 align:start position:0%
.  It would be a good idea to gain insight into that point and try
 

00:20:55.310 --> 00:20:55.320 align:start position:0%
 
 

00:20:55.320 --> 00:20:59.909 align:start position:0%
 
applying <00:20:55.733><c>various </c><00:20:56.146><c>action </c><00:20:56.559><c>plans</c>

00:20:59.909 --> 00:20:59.919 align:start position:0%
 
 

00:20:59.919 --> 00:21:03.029 align:start position:0%
 
.  <00:21:00.365><c>And </c><00:21:00.811><c>finally, </c><00:21:01.257><c>this </c><00:21:01.703><c>part </c><00:21:02.149><c>is </c><00:21:02.595><c>what</c>

00:21:03.029 --> 00:21:03.039 align:start position:0%
.  And finally, this part is what
 

00:21:03.039 --> 00:21:05.110 align:start position:0%
.  And finally, this part is what
you <00:21:03.256><c>usually </c><00:21:03.473><c>refer </c><00:21:03.690><c>to </c><00:21:03.907><c>as </c><00:21:04.124><c>page </c><00:21:04.341><c>path </c><00:21:04.558><c>analysis</c>

00:21:05.110 --> 00:21:05.120 align:start position:0%
you usually refer to as page path analysis
 

00:21:05.120 --> 00:21:07.870 align:start position:0%
you usually refer to as page path analysis
.  <00:21:05.513><c>yes.  </c><00:21:05.906><c>In </c><00:21:06.299><c>other </c><00:21:06.692><c>words, </c><00:21:07.085><c>it </c><00:21:07.478><c>involves</c>

00:21:07.870 --> 00:21:11.029 align:start position:0%
.  yes.  In other words, it involves
 

00:21:11.029 --> 00:21:13.470 align:start position:0%
 
 

00:21:13.470 --> 00:21:13.480 align:start position:0%
 
 

00:21:13.480 --> 00:21:15.909 align:start position:0%
 
examining <00:21:13.587><c>each </c><00:21:13.694><c>step </c><00:21:13.801><c>a </c><00:21:13.908><c>user </c><00:21:14.015><c>goes </c><00:21:14.122><c>through </c><00:21:14.229><c>from </c><00:21:14.336><c>the </c><00:21:14.443><c>moment </c><00:21:14.550><c>they </c><00:21:14.657><c>enter </c><00:21:14.764><c>a </c><00:21:14.871><c>website </c><00:21:14.978><c>until </c><00:21:15.085><c>they </c><00:21:15.192><c>leave.</c>

00:21:15.909 --> 00:21:15.919 align:start position:0%
examining each step a user goes through from the moment they enter a website until they leave.
 

00:21:15.919 --> 00:21:18.510 align:start position:0%
examining each step a user goes through from the moment they enter a website until they leave.
In <00:21:16.214><c>the </c><00:21:16.509><c>beneficial </c><00:21:16.804><c>path </c><00:21:17.099><c>exploration </c><00:21:17.394><c>analysis </c><00:21:17.689><c>mentioned </c><00:21:17.984><c>earlier, </c><00:21:18.279><c>we</c>

00:21:18.510 --> 00:21:20.710 align:start position:0%
In the beneficial path exploration analysis mentioned earlier, we
 

00:21:20.710 --> 00:21:20.720 align:start position:0%
 
 

00:21:20.720 --> 00:21:23.029 align:start position:0%
 
consider <00:21:20.890><c>it </c><00:21:21.060><c>a </c><00:21:21.230><c>conversion </c><00:21:21.400><c>simply </c><00:21:21.570><c>by </c><00:21:21.740><c>going </c><00:21:21.910><c>through </c><00:21:22.080><c>the </c><00:21:22.250><c>steps </c><00:21:22.420><c>we </c><00:21:22.590><c>set.  </c><00:21:22.760><c>Pathfinding</c>

00:21:23.029 --> 00:21:23.039 align:start position:0%
consider it a conversion simply by going through the steps we set.  Pathfinding
 

00:21:23.039 --> 00:21:26.350 align:start position:0%
consider it a conversion simply by going through the steps we set.  Pathfinding
analysis <00:21:23.167><c>is </c><00:21:23.295><c>slightly </c><00:21:23.423><c>different </c><00:21:23.551><c>in </c><00:21:23.679><c>meaning </c><00:21:23.807><c>because </c><00:21:23.935><c>it </c><00:21:24.063><c>examines </c><00:21:24.191><c>the </c><00:21:24.319><c>precedence </c><00:21:24.447><c>relationship, </c><00:21:24.575><c>specifically </c><00:21:24.703><c>whether </c><00:21:24.831><c>the </c><00:21:24.959><c>step </c><00:21:25.087><c>is </c><00:21:25.215><c>immediately </c><00:21:25.343><c>next </c><00:21:25.471><c>or </c><00:21:25.599><c>immediately</c>

00:21:26.350 --> 00:21:26.360 align:start position:0%
analysis is slightly different in meaning because it examines the precedence relationship, specifically whether the step is immediately next or immediately
 

00:21:26.360 --> 00:21:29.070 align:start position:0%
analysis is slightly different in meaning because it examines the precedence relationship, specifically whether the step is immediately next or immediately
before

00:21:29.070 --> 00:21:31.070 align:start position:0%
before
 

00:21:31.070 --> 00:21:31.080 align:start position:0%
 
 

00:21:31.080 --> 00:21:33.590 align:start position:0%
 
.  <00:21:32.059><c>So, </c><00:21:33.038><c>you</c>

00:21:33.590 --> 00:21:36.390 align:start position:0%
.  So, you
 

00:21:36.390 --> 00:21:36.400 align:start position:0%
 
 

00:21:36.400 --> 00:21:38.950 align:start position:0%
 
can <00:21:36.491><c>view </c><00:21:36.582><c>this </c><00:21:36.673><c>as </c><00:21:36.764><c>content </c><00:21:36.855><c>that </c><00:21:36.946><c>observes </c><00:21:37.037><c>behavior </c><00:21:37.128><c>from </c><00:21:37.219><c>the </c><00:21:37.310><c>moment </c><00:21:37.401><c>a </c><00:21:37.492><c>user </c><00:21:37.583><c>enters </c><00:21:37.674><c>the </c><00:21:37.765><c>website </c><00:21:37.856><c>until </c><00:21:37.947><c>they </c><00:21:38.038><c>leave.</c>

00:21:38.950 --> 00:21:38.960 align:start position:0%
can view this as content that observes behavior from the moment a user enters the website until they leave.
 

00:21:38.960 --> 00:21:41.590 align:start position:0%
can view this as content that observes behavior from the moment a user enters the website until they leave.
I <00:21:39.340><c>have </c><00:21:39.720><c>now </c><00:21:40.100><c>selected </c><00:21:40.480><c>the </c><00:21:40.860><c>final </c><00:21:41.240><c>endpoint</c>

00:21:41.590 --> 00:21:41.600 align:start position:0%
I have now selected the final endpoint
 

00:21:41.600 --> 00:21:44.390 align:start position:0%
I have now selected the final endpoint
.  <00:21:41.879><c>I </c><00:21:42.158><c>set </c><00:21:42.437><c>the </c><00:21:42.716><c>endpoint </c><00:21:42.995><c>to </c><00:21:43.274><c>non-checkout</c>

00:21:44.390 --> 00:21:44.400 align:start position:0%
.  I set the endpoint to non-checkout
 

00:21:44.400 --> 00:21:46.750 align:start position:0%
.  I set the endpoint to non-checkout
purchase.  <00:21:45.146><c>The </c><00:21:45.892><c>reason </c><00:21:46.638><c>I</c>

00:21:46.750 --> 00:21:46.760 align:start position:0%
purchase.  The reason I
 

00:21:46.760 --> 00:21:49.590 align:start position:0%
purchase.  The reason I
viewed <00:21:47.026><c>it </c><00:21:47.292><c>this </c><00:21:47.558><c>way </c><00:21:47.824><c>is </c><00:21:48.090><c>that </c><00:21:48.356><c>I</c>

00:21:49.590 --> 00:21:52.750 align:start position:0%
viewed it this way is that I
 

00:21:52.750 --> 00:21:54.870 align:start position:0%
 
 

00:21:54.870 --> 00:21:57.710 align:start position:0%
 
 

00:21:57.710 --> 00:21:57.720 align:start position:0%
 
 

00:21:57.720 --> 00:22:00.269 align:start position:0%
 
set <00:21:57.764><c>up </c><00:21:57.808><c>a </c><00:21:57.852><c>path </c><00:21:57.896><c>search </c><00:21:57.940><c>analysis </c><00:21:57.984><c>for </c><00:21:58.028><c>end-behavior </c><00:21:58.072><c>observation </c><00:21:58.116><c>to </c><00:21:58.160><c>observe </c><00:21:58.204><c>how </c><00:21:58.248><c>the </c><00:21:58.292><c>end-behavior </c><00:21:58.336><c>leading </c><00:21:58.380><c>up </c><00:21:58.424><c>to </c><00:21:58.468><c>the </c><00:21:58.512><c>purchase </c><00:21:58.556><c>decision, </c><00:21:58.600><c>known </c><00:21:58.644><c>as </c><00:21:58.688><c>be-in </c><00:21:58.732><c>checkout, </c><00:21:58.776><c>is </c><00:21:58.820><c>carried </c><00:21:58.864><c>out.  </c><00:21:58.908><c>yes</c>

00:22:00.269 --> 00:22:00.279 align:start position:0%
set up a path search analysis for end-behavior observation to observe how the end-behavior leading up to the purchase decision, known as be-in checkout, is carried out.  yes
 

00:22:00.279 --> 00:22:03.830 align:start position:0%
set up a path search analysis for end-behavior observation to observe how the end-behavior leading up to the purchase decision, known as be-in checkout, is carried out.  yes
.

00:22:03.830 --> 00:22:03.840 align:start position:0%
.
 

00:22:03.840 --> 00:22:06.710 align:start position:0%
.
In <00:22:04.072><c>this </c><00:22:04.304><c>way, </c><00:22:04.536><c>GA4 </c><00:22:04.768><c>has </c><00:22:05.000><c>the </c><00:22:05.232><c>advantage </c><00:22:05.464><c>of </c><00:22:05.696><c>allowing </c><00:22:05.928><c>you </c><00:22:06.160><c>to </c><00:22:06.392><c>identify</c>

00:22:06.710 --> 00:22:06.720 align:start position:0%
In this way, GA4 has the advantage of allowing you to identify
 

00:22:06.720 --> 00:22:09.590 align:start position:0%
In this way, GA4 has the advantage of allowing you to identify
various <00:22:07.057><c>funnel </c><00:22:07.394><c>conversions </c><00:22:07.731><c>through </c><00:22:08.068><c>traffic </c><00:22:08.405><c>source </c><00:22:08.742><c>exploration </c><00:22:09.079><c>analysis</c>

00:22:09.590 --> 00:22:09.600 align:start position:0%
various funnel conversions through traffic source exploration analysis
 

00:22:09.600 --> 00:22:12.029 align:start position:0%
various funnel conversions through traffic source exploration analysis
.   <00:22:11.039><c>yes</c>

00:22:12.029 --> 00:22:12.039 align:start position:0%
.   yes
 

00:22:12.039 --> 00:22:14.390 align:start position:0%
.   yes
.  <00:22:12.312><c>Now, </c><00:22:12.585><c>let's </c><00:22:12.858><c>take </c><00:22:13.131><c>a </c><00:22:13.404><c>look </c><00:22:13.677><c>at</c>

00:22:14.390 --> 00:22:14.400 align:start position:0%
.  Now, let's take a look at
 

00:22:14.400 --> 00:22:17.110 align:start position:0%
.  Now, let's take a look at
how <00:22:14.806><c>to </c><00:22:15.212><c>create </c><00:22:15.618><c>reports </c><00:22:16.024><c>using </c><00:22:16.430><c>LukusDIO </c><00:22:16.836><c>visualization</c>

00:22:17.110 --> 00:22:20.909 align:start position:0%
how to create reports using LukusDIO visualization
 

00:22:20.909 --> 00:22:20.919 align:start position:0%
 
 

00:22:20.919 --> 00:22:23.230 align:start position:0%
 
.  <00:22:21.263><c>yes.  </c><00:22:21.607><c>First, </c><00:22:21.951><c>if </c><00:22:22.295><c>you </c><00:22:22.639><c>look</c>

00:22:23.230 --> 00:22:23.240 align:start position:0%
.  yes.  First, if you look
 

00:22:23.240 --> 00:22:25.990 align:start position:0%
.  yes.  First, if you look
here, <00:22:23.879><c>it </c><00:22:24.518><c>says </c><00:22:25.157><c>aRr </c><00:22:25.796><c>report</c>

00:22:25.990 --> 00:22:26.000 align:start position:0%
here, it says aRr report
 

00:22:26.000 --> 00:22:28.870 align:start position:0%
here, it says aRr report
.  <00:22:26.853><c>AARRR </c><00:22:27.706><c>is </c><00:22:28.559><c>a</c>

00:22:28.870 --> 00:22:28.880 align:start position:0%
.  AARRR is a
 

00:22:28.880 --> 00:22:30.630 align:start position:0%
.  AARRR is a
data <00:22:29.960><c>analysis</c>

00:22:30.630 --> 00:22:30.640 align:start position:0%
data analysis
 

00:22:30.640 --> 00:22:32.990 align:start position:0%
data analysis
framework <00:22:30.920><c>that </c><00:22:31.200><c>we </c><00:22:31.480><c>use </c><00:22:31.760><c>frequently.  </c><00:22:32.040><c>So, </c><00:22:32.320><c>I </c><00:22:32.600><c>tried</c>

00:22:32.990 --> 00:22:33.000 align:start position:0%
framework that we use frequently.  So, I tried
 

00:22:33.000 --> 00:22:35.630 align:start position:0%
framework that we use frequently.  So, I tried
creating <00:22:33.386><c>each </c><00:22:33.772><c>indicator </c><00:22:34.158><c>on </c><00:22:34.544><c>a </c><00:22:34.930><c>single </c><00:22:35.316><c>report</c>

00:22:35.630 --> 00:22:35.640 align:start position:0%
creating each indicator on a single report
 

00:22:35.640 --> 00:22:38.070 align:start position:0%
creating each indicator on a single report
.  <00:22:36.100><c>First, </c><00:22:36.560><c>there </c><00:22:37.020><c>is </c><00:22:37.480><c>a</c>

00:22:38.070 --> 00:22:38.080 align:start position:0%
.  First, there is a
 

00:22:38.080 --> 00:22:40.669 align:start position:0%
.  First, there is a
summary <00:22:38.333><c>of </c><00:22:38.586><c>the </c><00:22:38.839><c>content </c><00:22:39.092><c>and </c><00:22:39.345><c>indicators </c><00:22:39.598><c>related </c><00:22:39.851><c>to </c><00:22:40.104><c>action </c><00:22:40.357><c>acquisition</c>

00:22:40.669 --> 00:22:40.679 align:start position:0%
summary of the content and indicators related to action acquisition
 

00:22:40.679 --> 00:22:42.510 align:start position:0%
summary of the content and indicators related to action acquisition
.  <00:22:41.106><c>And </c><00:22:41.533><c>below </c><00:22:41.960><c>are</c>

00:22:42.510 --> 00:22:42.520 align:start position:0%
.  And below are
 

00:22:42.520 --> 00:22:44.510 align:start position:0%
.  And below are
activation-related <00:22:42.850><c>indicators </c><00:22:43.180><c>associated </c><00:22:43.510><c>with </c><00:22:43.840><c>behavior</c>

00:22:44.510 --> 00:22:44.520 align:start position:0%
activation-related indicators associated with behavior
 

00:22:44.520 --> 00:22:46.710 align:start position:0%
activation-related indicators associated with behavior
.  <00:22:44.808><c>And </c><00:22:45.096><c>at </c><00:22:45.384><c>the </c><00:22:45.672><c>bottom </c><00:22:45.960><c>are</c>

00:22:46.710 --> 00:22:46.720 align:start position:0%
.  And at the bottom are
 

00:22:46.720 --> 00:22:49.269 align:start position:0%
.  And at the bottom are
metrics <00:22:47.106><c>related </c><00:22:47.492><c>to </c><00:22:47.878><c>return </c><00:22:48.264><c>visit </c><00:22:48.650><c>retention.  </c><00:22:49.036><c>yes.</c>

00:22:49.269 --> 00:22:49.279 align:start position:0%
metrics related to return visit retention.  yes.
 

00:22:49.279 --> 00:22:52.029 align:start position:0%
metrics related to return visit retention.  yes.
But <00:22:49.633><c>if </c><00:22:49.987><c>you </c><00:22:50.341><c>look </c><00:22:50.695><c>here, </c><00:22:51.049><c>the </c><00:22:51.403><c>behavior </c><00:22:51.757><c>and</c>

00:22:52.029 --> 00:22:52.039 align:start position:0%
But if you look here, the behavior and
 

00:22:52.039 --> 00:22:54.430 align:start position:0%
But if you look here, the behavior and
return <00:22:52.439><c>visit </c><00:22:52.839><c>metrics </c><00:22:53.239><c>are </c><00:22:53.639><c>the </c><00:22:54.039><c>same.</c>

00:22:54.430 --> 00:22:54.440 align:start position:0%
return visit metrics are the same.
 

00:22:54.440 --> 00:22:56.870 align:start position:0%
return visit metrics are the same.
What <00:22:54.719><c>is </c><00:22:54.998><c>the </c><00:22:55.277><c>difference </c><00:22:55.556><c>here?  </c><00:22:55.835><c>yes.  </c><00:22:56.114><c>Uh, </c><00:22:56.393><c>as </c><00:22:56.672><c>I</c>

00:22:56.870 --> 00:22:56.880 align:start position:0%
What is the difference here?  yes.  Uh, as I
 

00:22:56.880 --> 00:22:58.750 align:start position:0%
What is the difference here?  yes.  Uh, as I
mentioned <00:22:57.039><c>earlier, </c><00:22:57.198><c>the </c><00:22:57.357><c>segments </c><00:22:57.516><c>are </c><00:22:57.675><c>different </c><00:22:57.834><c>from </c><00:22:57.993><c>each </c><00:22:58.152><c>other</c>

00:22:58.750 --> 00:22:58.760 align:start position:0%
mentioned earlier, the segments are different from each other
 

00:22:58.760 --> 00:23:01.310 align:start position:0%
mentioned earlier, the segments are different from each other
.  <00:22:59.340><c>Right </c><00:22:59.920><c>now, </c><00:23:00.500><c>activation </c><00:23:01.080><c>is</c>

00:23:01.310 --> 00:23:03.669 align:start position:0%
.  Right now, activation is
 

00:23:03.669 --> 00:23:03.679 align:start position:0%
 
 

00:23:03.679 --> 00:23:06.230 align:start position:0%
 
defined <00:23:03.825><c>as </c><00:23:03.971><c>the </c><00:23:04.117><c>metrics </c><00:23:04.263><c>for </c><00:23:04.409><c>all </c><00:23:04.555><c>users </c><00:23:04.701><c>who </c><00:23:04.847><c>have </c><00:23:04.993><c>accessed </c><00:23:05.139><c>the </c><00:23:05.285><c>website.   </c><00:23:05.431><c>The</c>

00:23:06.230 --> 00:23:06.240 align:start position:0%
defined as the metrics for all users who have accessed the website.   The
 

00:23:06.240 --> 00:23:08.750 align:start position:0%
defined as the metrics for all users who have accessed the website.   The
return <00:23:06.839><c>visits </c><00:23:07.438><c>shown </c><00:23:08.037><c>below</c>

00:23:08.750 --> 00:23:08.760 align:start position:0%
return visits shown below
 

00:23:08.760 --> 00:23:11.149 align:start position:0%
return visits shown below
only <00:23:09.208><c>count </c><00:23:09.656><c>metrics </c><00:23:10.104><c>for </c><00:23:10.552><c>returning </c><00:23:11.000><c>users</c>

00:23:11.149 --> 00:23:11.159 align:start position:0%
only count metrics for returning users
 

00:23:11.159 --> 00:23:13.710 align:start position:0%
only count metrics for returning users
.  <00:23:11.309><c>Therefore, </c><00:23:11.459><c>you </c><00:23:11.609><c>can </c><00:23:11.759><c>see </c><00:23:11.909><c>that </c><00:23:12.059><c>although </c><00:23:12.209><c>the </c><00:23:12.359><c>indicators </c><00:23:12.509><c>are </c><00:23:12.659><c>the </c><00:23:12.809><c>same, </c><00:23:12.959><c>the</c>

00:23:13.710 --> 00:23:13.720 align:start position:0%
.  Therefore, you can see that although the indicators are the same, the
 

00:23:13.720 --> 00:23:16.269 align:start position:0%
.  Therefore, you can see that although the indicators are the same, the
resulting <00:23:14.493><c>values </c><00:23:15.266><c>are </c><00:23:16.039><c>different</c>

00:23:16.269 --> 00:23:17.950 align:start position:0%
resulting values are different
 

00:23:17.950 --> 00:23:17.960 align:start position:0%
 
 

00:23:17.960 --> 00:23:20.430 align:start position:0%
 
.  <00:23:18.208><c>Then, </c><00:23:18.456><c>the </c><00:23:18.704><c>transition.  </c><00:23:18.952><c>yes.  </c><00:23:19.200><c>Typically, </c><00:23:19.448><c>if </c><00:23:19.696><c>it </c><00:23:19.944><c>is </c><00:23:20.192><c>a</c>

00:23:20.430 --> 00:23:20.440 align:start position:0%
.  Then, the transition.  yes.  Typically, if it is a
 

00:23:20.440 --> 00:23:22.710 align:start position:0%
.  Then, the transition.  yes.  Typically, if it is a
sales <00:23:20.623><c>transaction </c><00:23:20.806><c>or </c><00:23:20.989><c>not </c><00:23:21.172><c>a </c><00:23:21.355><c>sales </c><00:23:21.538><c>transaction, </c><00:23:21.721><c>or </c><00:23:21.904><c>if </c><00:23:22.087><c>it </c><00:23:22.270><c>is</c>

00:23:22.710 --> 00:23:22.720 align:start position:0%
sales transaction or not a sales transaction, or if it is
 

00:23:22.720 --> 00:23:24.470 align:start position:0%
sales transaction or not a sales transaction, or if it is
not <00:23:23.199><c>e-commerce, </c><00:23:23.678><c>it </c><00:23:24.157><c>is</c>

00:23:24.470 --> 00:23:24.480 align:start position:0%
not e-commerce, it is
 

00:23:24.480 --> 00:23:26.190 align:start position:0%
not e-commerce, it is
often <00:23:24.713><c>set </c><00:23:24.946><c>up </c><00:23:25.179><c>as </c><00:23:25.412><c>a </c><00:23:25.645><c>conversion </c><00:23:25.878><c>event</c>

00:23:26.190 --> 00:23:26.200 align:start position:0%
often set up as a conversion event
 

00:23:26.200 --> 00:23:28.510 align:start position:0%
often set up as a conversion event
.  <00:23:28.200><c>I</c>

00:23:28.510 --> 00:23:28.520 align:start position:0%
.  I
 

00:23:28.520 --> 00:23:30.870 align:start position:0%
.  I
have <00:23:28.683><c>organized </c><00:23:28.846><c>those </c><00:23:29.009><c>direct </c><00:23:29.172><c>lineal </c><00:23:29.335><c>values </c><00:23:29.498><c>into </c><00:23:29.661><c>a </c><00:23:29.824><c>table </c><00:23:29.987><c>like </c><00:23:30.150><c>this.  </c><00:23:30.313><c>And</c>

00:23:30.870 --> 00:23:30.880 align:start position:0%
have organized those direct lineal values into a table like this.  And
 

00:23:30.880 --> 00:23:33.430 align:start position:0%
have organized those direct lineal values into a table like this.  And
finally, <00:23:31.266><c>we </c><00:23:31.652><c>have </c><00:23:32.038><c>the </c><00:23:32.424><c>metrics </c><00:23:32.810><c>for </c><00:23:33.196><c>referrals</c>

00:23:33.430 --> 00:23:33.440 align:start position:0%
finally, we have the metrics for referrals
 

00:23:33.440 --> 00:23:36.029 align:start position:0%
finally, we have the metrics for referrals
.  <00:23:34.480><c>Similarly, </c><00:23:35.520><c>the</c>

00:23:36.029 --> 00:23:36.039 align:start position:0%
.  Similarly, the
 

00:23:36.039 --> 00:23:38.789 align:start position:0%
.  Similarly, the
same <00:23:36.332><c>metric </c><00:23:36.625><c>as </c><00:23:36.918><c>behavioral </c><00:23:37.211><c>revisiting </c><00:23:37.504><c>was </c><00:23:37.797><c>defined,</c>

00:23:38.789 --> 00:23:38.799 align:start position:0%
same metric as behavioral revisiting was defined,
 

00:23:38.799 --> 00:23:41.190 align:start position:0%
same metric as behavioral revisiting was defined,
but <00:23:39.799><c>the </c><00:23:40.799><c>segment</c>

00:23:41.190 --> 00:23:41.200 align:start position:0%
but the segment
 

00:23:41.200 --> 00:23:43.830 align:start position:0%
but the segment
aggregated <00:23:41.408><c>only </c><00:23:41.616><c>the </c><00:23:41.824><c>metrics </c><00:23:42.032><c>for </c><00:23:42.240><c>users </c><00:23:42.448><c>who </c><00:23:42.656><c>entered </c><00:23:42.864><c>through </c><00:23:43.072><c>referrals</c>

00:23:43.830 --> 00:23:43.840 align:start position:0%
aggregated only the metrics for users who entered through referrals
 

00:23:43.840 --> 00:23:46.470 align:start position:0%
aggregated only the metrics for users who entered through referrals
.  <00:23:43.973><c>yes.  </c><00:23:44.106><c>Let's </c><00:23:44.239><c>take </c><00:23:44.372><c>a </c><00:23:44.505><c>quick </c><00:23:44.638><c>look </c><00:23:44.771><c>at </c><00:23:44.904><c>these </c><00:23:45.037><c>things </c><00:23:45.170><c>and </c><00:23:45.303><c>how </c><00:23:45.436><c>to </c><00:23:45.569><c>make </c><00:23:45.702><c>this </c><00:23:45.835><c>report</c>

00:23:46.470 --> 00:23:48.190 align:start position:0%
.  yes.  Let's take a quick look at these things and how to make this report
 

00:23:48.190 --> 00:23:48.200 align:start position:0%
 
 

00:23:48.200 --> 00:23:49.470 align:start position:0%
 


00:23:49.470 --> 00:23:49.480 align:start position:0%
 
 

00:23:49.480 --> 00:23:51.909 align:start position:0%
 
.  <00:23:49.621><c>If </c><00:23:49.762><c>you </c><00:23:49.903><c>press </c><00:23:50.044><c>the </c><00:23:50.185><c>edit </c><00:23:50.326><c>button </c><00:23:50.467><c>at </c><00:23:50.608><c>the </c><00:23:50.749><c>top </c><00:23:50.890><c>right </c><00:23:51.031><c>like </c><00:23:51.172><c>this, </c><00:23:51.313><c>you </c><00:23:51.454><c>can </c><00:23:51.595><c>make</c>

00:23:51.909 --> 00:23:51.919 align:start position:0%
.  If you press the edit button at the top right like this, you can make
 

00:23:51.919 --> 00:23:53.110 align:start position:0%
.  If you press the edit button at the top right like this, you can make


00:23:53.110 --> 00:23:53.120 align:start position:0%
 
 

00:23:53.120 --> 00:23:54.990 align:start position:0%
 
edits

00:23:54.990 --> 00:23:55.000 align:start position:0%
edits
 

00:23:55.000 --> 00:23:57.750 align:start position:0%
edits
.  <00:23:55.220><c>First, </c><00:23:55.440><c>let's </c><00:23:55.660><c>look </c><00:23:55.880><c>at </c><00:23:56.100><c>the </c><00:23:56.320><c>indicator </c><00:23:56.540><c>card, </c><00:23:56.760><c>which </c><00:23:56.980><c>is </c><00:23:57.200><c>also</c>

00:23:57.750 --> 00:23:57.760 align:start position:0%
.  First, let's look at the indicator card, which is also
 

00:23:57.760 --> 00:23:59.830 align:start position:0%
.  First, let's look at the indicator card, which is also
called <00:23:58.320><c>a </c><00:23:58.880><c>scorecard. </c><00:23:59.440><c>Since</c>

00:23:59.830 --> 00:23:59.840 align:start position:0%
called a scorecard. Since
 

00:23:59.840 --> 00:24:02.710 align:start position:0%
called a scorecard. Since
scorecards <00:24:00.165><c>are </c><00:24:00.490><c>widely </c><00:24:00.815><c>used </c><00:24:01.140><c>in </c><00:24:01.465><c>reports </c><00:24:01.790><c>these </c><00:24:02.115><c>days, </c><00:24:02.440><c>let's</c>

00:24:02.710 --> 00:24:04.710 align:start position:0%
scorecards are widely used in reports these days, let's
 

00:24:04.710 --> 00:24:04.720 align:start position:0%
 
 

00:24:04.720 --> 00:24:07.310 align:start position:0%
 
take <00:24:04.748><c>a </c><00:24:04.776><c>look </c><00:24:04.804><c>at </c><00:24:04.832><c>how </c><00:24:04.860><c>to </c><00:24:04.888><c>create </c><00:24:04.916><c>one</c>

00:24:07.310 --> 00:24:07.320 align:start position:0%
take a look at how to create one
 

00:24:07.320 --> 00:24:10.029 align:start position:0%
take a look at how to create one
.  <00:24:07.513><c>yes.  </c><00:24:07.706><c>If </c><00:24:07.899><c>you </c><00:24:08.092><c>look </c><00:24:08.285><c>at </c><00:24:08.478><c>the </c><00:24:08.671><c>right </c><00:24:08.864><c>panel, </c><00:24:09.057><c>you </c><00:24:09.250><c>can </c><00:24:09.443><c>see </c><00:24:09.636><c>the</c>

00:24:10.029 --> 00:24:12.470 align:start position:0%
.  yes.  If you look at the right panel, you can see the
 

00:24:12.470 --> 00:24:12.480 align:start position:0%
 
 

00:24:12.480 --> 00:24:14.669 align:start position:0%
 
screen <00:24:12.616><c>where </c><00:24:12.752><c>you </c><00:24:12.888><c>can </c><00:24:13.024><c>currently </c><00:24:13.160><c>configure </c><00:24:13.296><c>settings </c><00:24:13.432><c>and </c><00:24:13.568><c>the </c><00:24:13.704><c>screen </c><00:24:13.840><c>where </c><00:24:13.976><c>you </c><00:24:14.112><c>can </c><00:24:14.248><c>set </c><00:24:14.384><c>the </c><00:24:14.520><c>style</c>

00:24:14.669 --> 00:24:14.679 align:start position:0%
screen where you can currently configure settings and the screen where you can set the style
 

00:24:14.679 --> 00:24:16.830 align:start position:0%
screen where you can currently configure settings and the screen where you can set the style
.  <00:24:14.909><c>When </c><00:24:15.139><c>you </c><00:24:15.369><c>return </c><00:24:15.599><c>to </c><00:24:15.829><c>the </c><00:24:16.059><c>settings </c><00:24:16.289><c>screen, </c><00:24:16.519><c>the</c>

00:24:16.830 --> 00:24:16.840 align:start position:0%
.  When you return to the settings screen, the
 

00:24:16.840 --> 00:24:19.630 align:start position:0%
.  When you return to the settings screen, the
current <00:24:17.273><c>indicator </c><00:24:17.706><c>is </c><00:24:18.139><c>displayed </c><00:24:18.572><c>as </c><00:24:19.005><c>"new </c><00:24:19.438><c>embroidery</c>

00:24:19.630 --> 00:24:19.640 align:start position:0%
current indicator is displayed as "new embroidery
 

00:24:19.640 --> 00:24:22.350 align:start position:0%
current indicator is displayed as "new embroidery
."  <00:24:20.319><c>So, </c><00:24:20.998><c>if </c><00:24:21.677><c>I</c>

00:24:22.350 --> 00:24:22.360 align:start position:0%
."  So, if I
 

00:24:22.360 --> 00:24:25.230 align:start position:0%
."  So, if I
click <00:24:22.627><c>on </c><00:24:22.894><c>the </c><00:24:23.161><c>new </c><00:24:23.428><c>embroidery </c><00:24:23.695><c>here, </c><00:24:23.962><c>the </c><00:24:24.229><c>list </c><00:24:24.496><c>of </c><00:24:24.763><c>new </c><00:24:25.030><c>embroidery</c>

00:24:25.230 --> 00:24:25.240 align:start position:0%
click on the new embroidery here, the list of new embroidery
 

00:24:25.240 --> 00:24:27.669 align:start position:0%
click on the new embroidery here, the list of new embroidery
comes <00:24:25.526><c>up, </c><00:24:25.812><c>right?  </c><00:24:26.098><c>I </c><00:24:26.384><c>clicked </c><00:24:26.670><c>this </c><00:24:26.956><c>to</c>

00:24:27.669 --> 00:24:27.679 align:start position:0%
comes up, right?  I clicked this to
 

00:24:27.679 --> 00:24:31.470 align:start position:0%
comes up, right?  I clicked this to
set <00:24:28.399><c>it </c><00:24:29.119><c>up.  </c><00:24:29.839><c>Then, </c><00:24:30.559><c>you</c>

00:24:31.470 --> 00:24:31.480 align:start position:0%
set it up.  Then, you
 

00:24:31.480 --> 00:24:33.430 align:start position:0%
set it up.  Then, you
can <00:24:31.665><c>see </c><00:24:31.850><c>the </c><00:24:32.035><c>time </c><00:24:32.220><c>series </c><00:24:32.405><c>line </c><00:24:32.590><c>at </c><00:24:32.775><c>the </c><00:24:32.960><c>bottom.</c>

00:24:33.430 --> 00:24:33.440 align:start position:0%
can see the time series line at the bottom.
 

00:24:33.440 --> 00:24:35.510 align:start position:0%
can see the time series line at the bottom.
We <00:24:33.673><c>call </c><00:24:33.906><c>this </c><00:24:34.139><c>a </c><00:24:34.372><c>spark </c><00:24:34.605><c>line. </c><00:24:34.838><c>You</c>

00:24:35.510 --> 00:24:38.710 align:start position:0%
We call this a spark line. You
 

00:24:38.710 --> 00:24:38.720 align:start position:0%
 
 

00:24:38.720 --> 00:24:40.389 align:start position:0%
 


00:24:40.389 --> 00:24:43.070 align:start position:0%
 
 

00:24:43.070 --> 00:24:43.080 align:start position:0%
 
 

00:24:43.080 --> 00:24:44.909 align:start position:0%
 
can <00:24:43.138><c>see </c><00:24:43.196><c>this </c><00:24:43.254><c>spark </c><00:24:43.312><c>line </c><00:24:43.370><c>by </c><00:24:43.428><c>searching </c><00:24:43.486><c>for </c><00:24:43.544><c>and </c><00:24:43.602><c>setting </c><00:24:43.660><c>a </c><00:24:43.718><c>date </c><00:24:43.776><c>here </c><00:24:43.834><c>at </c><00:24:43.892><c>the </c><00:24:43.950><c>bottom.</c>

00:24:44.909 --> 00:24:44.919 align:start position:0%
can see this spark line by searching for and setting a date here at the bottom.
 

00:24:44.919 --> 00:24:47.269 align:start position:0%
can see this spark line by searching for and setting a date here at the bottom.
However, <00:24:45.319><c>the </c><00:24:45.719><c>area </c><00:24:46.119><c>below </c><00:24:46.519><c>this </c><00:24:46.919><c>is</c>

00:24:47.269 --> 00:24:47.279 align:start position:0%
However, the area below this is
 

00:24:47.279 --> 00:24:48.870 align:start position:0%
However, the area below this is
marked <00:24:47.495><c>in </c><00:24:47.711><c>a </c><00:24:47.927><c>darker </c><00:24:48.143><c>color.   </c><00:24:48.359><c>If</c>

00:24:48.870 --> 00:24:48.880 align:start position:0%
marked in a darker color.   If
 

00:24:48.880 --> 00:24:51.350 align:start position:0%
marked in a darker color.   If
you <00:24:49.065><c>go </c><00:24:49.250><c>to </c><00:24:49.435><c>the </c><00:24:49.620><c>Style </c><00:24:49.805><c>tab, </c><00:24:49.990><c>there </c><00:24:50.175><c>is </c><00:24:50.360><c>a</c>

00:24:51.350 --> 00:24:51.360 align:start position:0%
you go to the Style tab, there is a
 

00:24:51.360 --> 00:24:53.990 align:start position:0%
you go to the Style tab, there is a
fill <00:24:51.625><c>option </c><00:24:51.890><c>for </c><00:24:52.155><c>the </c><00:24:52.420><c>spark </c><00:24:52.685><c>line </c><00:24:52.950><c>at </c><00:24:53.215><c>the </c><00:24:53.480><c>bottom</c>

00:24:53.990 --> 00:24:54.000 align:start position:0%
fill option for the spark line at the bottom
 

00:24:54.000 --> 00:24:55.870 align:start position:0%
fill option for the spark line at the bottom
.  <00:24:54.220><c>If </c><00:24:54.440><c>you </c><00:24:54.660><c>click </c><00:24:54.880><c>the </c><00:24:55.100><c>fill </c><00:24:55.320><c>to</c>

00:24:55.870 --> 00:24:55.880 align:start position:0%
.  If you click the fill to
 

00:24:55.880 --> 00:24:58.750 align:start position:0%
.  If you click the fill to
activate <00:24:56.160><c>it, </c><00:24:56.440><c>the </c><00:24:56.720><c>area </c><00:24:57.000><c>will </c><00:24:57.280><c>be </c><00:24:57.560><c>filled.   </c><00:24:57.840><c>yes</c>

00:24:58.750 --> 00:24:58.760 align:start position:0%
activate it, the area will be filled.   yes
 

00:24:58.760 --> 00:25:00.750 align:start position:0%
activate it, the area will be filled.   yes
.  <00:24:59.040><c>It </c><00:24:59.320><c>gets </c><00:24:59.600><c>filled </c><00:24:59.880><c>like </c><00:25:00.160><c>this.  </c><00:25:00.440><c>yes.</c>

00:25:00.750 --> 00:25:00.760 align:start position:0%
.  It gets filled like this.  yes.
 

00:25:00.760 --> 00:25:03.230 align:start position:0%
.  It gets filled like this.  yes.
Next,

00:25:03.230 --> 00:25:03.240 align:start position:0%
Next,
 

00:25:03.240 --> 00:25:06.269 align:start position:0%
Next,
there <00:25:03.352><c>is </c><00:25:03.464><c>the </c><00:25:03.576><c>comparison </c><00:25:03.688><c>indicator </c><00:25:03.800><c>that </c><00:25:03.912><c>is </c><00:25:04.024><c>below </c><00:25:04.136><c>49,000.  </c><00:25:04.248><c>Here </c><00:25:04.360><c>is </c><00:25:04.472><c>how </c><00:25:04.584><c>you </c><00:25:04.696><c>can </c><00:25:04.808><c>set </c><00:25:04.920><c>it </c><00:25:05.032><c>up </c><00:25:05.144><c>to </c><00:25:05.256><c>display </c><00:25:05.368><c>an </c><00:25:05.480><c>indication </c><00:25:05.592><c>like </c><00:25:05.704><c>"</c>

00:25:06.269 --> 00:25:06.279 align:start position:0%
there is the comparison indicator that is below 49,000.  Here is how you can set it up to display an indication like "
 

00:25:06.279 --> 00:25:09.190 align:start position:0%
there is the comparison indicator that is below 49,000.  Here is how you can set it up to display an indication like "
down <00:25:06.554><c>3% </c><00:25:06.829><c>to </c><00:25:07.104><c>-9.3% </c><00:25:07.379><c>compared </c><00:25:07.654><c>to </c><00:25:07.929><c>the </c><00:25:08.204><c>previous </c><00:25:08.479><c>period</c>

00:25:09.190 --> 00:25:11.070 align:start position:0%
down 3% to -9.3% compared to the previous period
 

00:25:11.070 --> 00:25:11.080 align:start position:0%
 
 

00:25:11.080 --> 00:25:12.470 align:start position:0%
 


00:25:12.470 --> 00:25:12.480 align:start position:0%
 
 

00:25:12.480 --> 00:25:14.950 align:start position:0%
 
."  <00:25:12.657><c>Go </c><00:25:12.834><c>to </c><00:25:13.011><c>the </c><00:25:13.188><c>Settings </c><00:25:13.365><c>tab, </c><00:25:13.542><c>and </c><00:25:13.719><c>if </c><00:25:13.896><c>you </c><00:25:14.073><c>look</c>

00:25:14.950 --> 00:25:14.960 align:start position:0%
."  Go to the Settings tab, and if you look
 

00:25:14.960 --> 00:25:16.990 align:start position:0%
."  Go to the Settings tab, and if you look
at <00:25:15.171><c>the </c><00:25:15.382><c>bottom, </c><00:25:15.593><c>you </c><00:25:15.804><c>will </c><00:25:16.015><c>see </c><00:25:16.226><c>Comparison </c><00:25:16.437><c>Period</c>

00:25:16.990 --> 00:25:17.000 align:start position:0%
at the bottom, you will see Comparison Period
 

00:25:17.000 --> 00:25:19.590 align:start position:0%
at the bottom, you will see Comparison Period
.  <00:25:17.248><c>If </c><00:25:17.496><c>you </c><00:25:17.744><c>set </c><00:25:17.992><c>the </c><00:25:18.240><c>comparison </c><00:25:18.488><c>period </c><00:25:18.736><c>here </c><00:25:18.984><c>to </c><00:25:19.232><c>"Previous</c>

00:25:19.590 --> 00:25:19.600 align:start position:0%
.  If you set the comparison period here to "Previous
 

00:25:19.600 --> 00:25:22.430 align:start position:0%
.  If you set the comparison period here to "Previous
Period" <00:25:21.440><c>and</c>

00:25:22.430 --> 00:25:22.440 align:start position:0%
Period" and
 

00:25:22.440 --> 00:25:24.830 align:start position:0%
Period" and
apply <00:25:23.460><c>it, </c><00:25:24.480><c>you</c>

00:25:24.830 --> 00:25:24.840 align:start position:0%
apply it, you
 

00:25:24.840 --> 00:25:27.070 align:start position:0%
apply it, you
can <00:25:25.069><c>view </c><00:25:25.298><c>the </c><00:25:25.527><c>details </c><00:25:25.756><c>of </c><00:25:25.985><c>the </c><00:25:26.214><c>compared </c><00:25:26.443><c>period.  </c><00:25:26.672><c>So,</c>

00:25:27.070 --> 00:25:29.630 align:start position:0%
can view the details of the compared period.  So,
 

00:25:29.630 --> 00:25:29.640 align:start position:0%
 
 

00:25:29.640 --> 00:25:33.110 align:start position:0%
 
what <00:25:29.912><c>is </c><00:25:30.184><c>different </c><00:25:30.456><c>about </c><00:25:30.728><c>each </c><00:25:31.000><c>score </c><00:25:31.272><c>card </c><00:25:31.544><c>now?  </c><00:25:31.816><c>yes.  </c><00:25:32.088><c>First, </c><00:25:32.360><c>this </c><00:25:32.632><c>metric</c>

00:25:33.110 --> 00:25:33.120 align:start position:0%
what is different about each score card now?  yes.  First, this metric
 

00:25:33.120 --> 00:25:36.230 align:start position:0%
what is different about each score card now?  yes.  First, this metric
item <00:25:33.328><c>is </c><00:25:33.536><c>currently </c><00:25:33.744><c>new, </c><00:25:33.952><c>but </c><00:25:34.160><c>if </c><00:25:34.368><c>you </c><00:25:34.576><c>click </c><00:25:34.784><c>the </c><00:25:34.992><c>one </c><00:25:35.200><c>on </c><00:25:35.408><c>the </c><00:25:35.616><c>right, </c><00:25:35.824><c>it </c><00:25:36.032><c>is</c>

00:25:36.230 --> 00:25:36.240 align:start position:0%
item is currently new, but if you click the one on the right, it is
 

00:25:36.240 --> 00:25:38.950 align:start position:0%
item is currently new, but if you click the one on the right, it is
selected <00:25:36.870><c>as </c><00:25:37.500><c>the </c><00:25:38.130><c>active </c><00:25:38.760><c>one</c>

00:25:38.950 --> 00:25:38.960 align:start position:0%
selected as the active one
 

00:25:38.960 --> 00:25:41.110 align:start position:0%
selected as the active one
.  <00:25:39.206><c>yes.  </c><00:25:39.452><c>The </c><00:25:39.698><c>right </c><00:25:39.944><c>side </c><00:25:40.190><c>is </c><00:25:40.436><c>similarly</c>

00:25:41.110 --> 00:25:41.120 align:start position:0%
.  yes.  The right side is similarly
 

00:25:41.120 --> 00:25:44.070 align:start position:0%
.  yes.  The right side is similarly
set <00:25:41.479><c>to </c><00:25:41.838><c>the </c><00:25:42.197><c>number </c><00:25:42.556><c>of </c><00:25:42.915><c>sessions.  </c><00:25:43.274><c>You</c>

00:25:44.070 --> 00:25:46.310 align:start position:0%
set to the number of sessions.  You
 

00:25:46.310 --> 00:25:46.320 align:start position:0%
 
 

00:25:46.320 --> 00:25:49.230 align:start position:0%
 
can <00:25:46.491><c>create </c><00:25:46.662><c>various </c><00:25:46.833><c>indicator </c><00:25:47.004><c>cards </c><00:25:47.175><c>simply </c><00:25:47.346><c>by </c><00:25:47.517><c>changing </c><00:25:47.688><c>the </c><00:25:47.859><c>measurement </c><00:25:48.030><c>items </c><00:25:48.201><c>like </c><00:25:48.372><c>this.  </c><00:25:48.543><c>However, </c><00:25:48.714><c>as</c>

00:25:49.230 --> 00:25:49.240 align:start position:0%
can create various indicator cards simply by changing the measurement items like this.  However, as
 

00:25:49.240 --> 00:25:51.710 align:start position:0%
can create various indicator cards simply by changing the measurement items like this.  However, as
we <00:25:49.457><c>saw </c><00:25:49.674><c>below, </c><00:25:49.891><c>here </c><00:25:50.108><c>is </c><00:25:50.325><c>how </c><00:25:50.542><c>we </c><00:25:50.759><c>create</c>

00:25:51.710 --> 00:25:51.720 align:start position:0%
we saw below, here is how we create
 

00:25:51.720 --> 00:25:53.870 align:start position:0%
we saw below, here is how we create
cases <00:25:51.994><c>where </c><00:25:52.268><c>the </c><00:25:52.542><c>same </c><00:25:52.816><c>indicator </c><00:25:53.090><c>has </c><00:25:53.364><c>different </c><00:25:53.638><c>values</c>

00:25:53.870 --> 00:25:53.880 align:start position:0%
cases where the same indicator has different values
 

00:25:53.880 --> 00:25:56.830 align:start position:0%
cases where the same indicator has different values
.  <00:25:54.320><c>First, </c><00:25:54.760><c>there </c><00:25:55.200><c>is </c><00:25:55.640><c>the </c><00:25:56.080><c>average </c><00:25:56.520><c>session</c>

00:25:56.830 --> 00:25:56.840 align:start position:0%
.  First, there is the average session
 

00:25:56.840 --> 00:25:58.630 align:start position:0%
.  First, there is the average session
time.  <00:25:57.580><c>The </c><00:25:58.320><c>current</c>

00:25:58.630 --> 00:25:58.640 align:start position:0%
time.  The current
 

00:25:58.640 --> 00:26:01.830 align:start position:0%
time.  The current
metric <00:25:58.960><c>is </c><00:25:59.280><c>average </c><00:25:59.600><c>session </c><00:25:59.920><c>time, </c><00:26:00.240><c>and </c><00:26:00.560><c>it </c><00:26:00.880><c>is </c><00:26:01.200><c>the</c>

00:26:01.830 --> 00:26:01.840 align:start position:0%
metric is average session time, and it is the
 

00:26:01.840 --> 00:26:03.990 align:start position:0%
metric is average session time, and it is the
same <00:26:02.053><c>below, </c><00:26:02.266><c>but </c><00:26:02.479><c>there </c><00:26:02.692><c>is </c><00:26:02.905><c>a </c><00:26:03.118><c>difference </c><00:26:03.331><c>here, </c><00:26:03.544><c>though </c><00:26:03.757><c>I'm</c>

00:26:03.990 --> 00:26:04.000 align:start position:0%
same below, but there is a difference here, though I'm
 

00:26:04.000 --> 00:26:06.310 align:start position:0%
same below, but there is a difference here, though I'm
not <00:26:04.146><c>sure </c><00:26:04.292><c>if </c><00:26:04.438><c>you </c><00:26:04.584><c>can </c><00:26:04.730><c>spot </c><00:26:04.876><c>it </c><00:26:05.022><c>right </c><00:26:05.168><c>now.   </c><00:26:05.314><c>yes</c>

00:26:06.310 --> 00:26:06.320 align:start position:0%
not sure if you can spot it right now.   yes
 

00:26:06.320 --> 00:26:08.750 align:start position:0%
not sure if you can spot it right now.   yes
.  <00:26:06.850><c>If </c><00:26:07.380><c>you </c><00:26:07.910><c>look </c><00:26:08.440><c>at</c>

00:26:08.750 --> 00:26:08.760 align:start position:0%
.  If you look at
 

00:26:08.760 --> 00:26:10.830 align:start position:0%
.  If you look at
the <00:26:08.851><c>bottom </c><00:26:08.942><c>of </c><00:26:09.033><c>the </c><00:26:09.124><c>right </c><00:26:09.215><c>panel </c><00:26:09.306><c>under </c><00:26:09.397><c>Average </c><00:26:09.488><c>Session </c><00:26:09.579><c>Time </c><00:26:09.670><c>in </c><00:26:09.761><c>the </c><00:26:09.852><c>Revisit </c><00:26:09.943><c>section, </c><00:26:10.034><c>you </c><00:26:10.125><c>will </c><00:26:10.216><c>see </c><00:26:10.307><c>a</c>

00:26:10.830 --> 00:26:13.590 align:start position:0%
the bottom of the right panel under Average Session Time in the Revisit section, you will see a
 

00:26:13.590 --> 00:26:13.600 align:start position:0%
 
 

00:26:13.600 --> 00:26:15.630 align:start position:0%
 
filter <00:26:13.793><c>I </c><00:26:13.986><c>have </c><00:26:14.179><c>created </c><00:26:14.372><c>called </c><00:26:14.565><c>Returning </c><00:26:14.758><c>Visitors.</c>

00:26:15.630 --> 00:26:15.640 align:start position:0%
filter I have created called Returning Visitors.
 

00:26:15.640 --> 00:26:17.870 align:start position:0%
filter I have created called Returning Visitors.
Yes. <00:26:15.943><c>We </c><00:26:16.246><c>created </c><00:26:16.549><c>this </c><00:26:16.852><c>filter </c><00:26:17.155><c>to</c>

00:26:17.870 --> 00:26:17.880 align:start position:0%
Yes. We created this filter to
 

00:26:17.880 --> 00:26:20.230 align:start position:0%
Yes. We created this filter to
identify <00:26:18.113><c>only </c><00:26:18.346><c>the </c><00:26:18.579><c>relevant </c><00:26:18.812><c>users. </c><00:26:19.045><c>Here </c><00:26:19.278><c>is</c>

00:26:20.230 --> 00:26:20.240 align:start position:0%
identify only the relevant users. Here is
 

00:26:20.240 --> 00:26:22.269 align:start position:0%
identify only the relevant users. Here is
how <00:26:20.473><c>to </c><00:26:20.706><c>create </c><00:26:20.939><c>this </c><00:26:21.172><c>returning </c><00:26:21.405><c>visitor </c><00:26:21.638><c>filter</c>

00:26:22.269 --> 00:26:22.279 align:start position:0%
how to create this returning visitor filter
 

00:26:22.279 --> 00:26:24.070 align:start position:0%
how to create this returning visitor filter
.  <00:26:23.679><c>You</c>

00:26:24.070 --> 00:26:24.080 align:start position:0%
.  You
 

00:26:24.080 --> 00:26:25.830 align:start position:0%
.  You
can <00:26:24.207><c>create </c><00:26:24.334><c>it </c><00:26:24.461><c>by </c><00:26:24.588><c>clicking </c><00:26:24.715><c>Add </c><00:26:24.842><c>Filter </c><00:26:24.969><c>like </c><00:26:25.096><c>this.   </c><00:26:25.223><c>Let's </c><00:26:25.350><c>take </c><00:26:25.477><c>a</c>

00:26:25.830 --> 00:26:27.990 align:start position:0%
can create it by clicking Add Filter like this.   Let's take a
 

00:26:27.990 --> 00:26:28.000 align:start position:0%
 
 

00:26:28.000 --> 00:26:30.070 align:start position:0%
 
look <00:26:28.160><c>at </c><00:26:28.320><c>what </c><00:26:28.480><c>I </c><00:26:28.640><c>made.  </c><00:26:28.800><c>When </c><00:26:28.960><c>you </c><00:26:29.120><c>press </c><00:26:29.280><c>the </c><00:26:29.440><c>Add </c><00:26:29.600><c>button,</c>

00:26:30.070 --> 00:26:30.080 align:start position:0%
look at what I made.  When you press the Add button,
 

00:26:30.080 --> 00:26:31.870 align:start position:0%
look at what I made.  When you press the Add button,
this <00:26:30.573><c>screen </c><00:26:31.066><c>appears. </c><00:26:31.559><c>I</c>

00:26:31.870 --> 00:26:31.880 align:start position:0%
this screen appears. I
 

00:26:31.880 --> 00:26:34.389 align:start position:0%
this screen appears. I
defined <00:26:32.165><c>it </c><00:26:32.450><c>as </c><00:26:32.735><c>"Returning </c><00:26:33.020><c>Visitors," </c><00:26:33.305><c>and </c><00:26:33.590><c>under </c><00:26:33.875><c>the</c>

00:26:34.389 --> 00:26:34.399 align:start position:0%
defined it as "Returning Visitors," and under the
 

00:26:34.399 --> 00:26:37.070 align:start position:0%
defined it as "Returning Visitors," and under the
metric, <00:26:34.679><c>there </c><00:26:34.959><c>are </c><00:26:35.239><c>"New </c><00:26:35.519><c>Users" </c><00:26:35.799><c>and </c><00:26:36.079><c>"</c>

00:26:37.070 --> 00:26:37.080 align:start position:0%
metric, there are "New Users" and "
 

00:26:37.080 --> 00:26:38.669 align:start position:0%
metric, there are "New Users" and "
Returning <00:26:38.320><c>Users."</c>

00:26:38.669 --> 00:26:38.679 align:start position:0%
Returning Users."
 

00:26:38.679 --> 00:26:41.430 align:start position:0%
Returning Users."
After <00:26:39.619><c>selecting </c><00:26:40.559><c>those,</c>

00:26:41.430 --> 00:26:43.710 align:start position:0%
After selecting those,
 

00:26:43.710 --> 00:26:43.720 align:start position:0%
 
 

00:26:43.720 --> 00:26:46.190 align:start position:0%
 
I <00:26:43.951><c>created </c><00:26:44.182><c>a </c><00:26:44.413><c>filter </c><00:26:44.644><c>to </c><00:26:44.875><c>include </c><00:26:45.106><c>values </c><00:26:45.337><c>that </c><00:26:45.568><c>match </c><00:26:45.799><c>"Returning</c>

00:26:46.190 --> 00:26:46.200 align:start position:0%
I created a filter to include values that match "Returning
 

00:26:46.200 --> 00:26:48.789 align:start position:0%
I created a filter to include values that match "Returning
."  <00:26:46.431><c>Then, </c><00:26:46.662><c>all </c><00:26:46.893><c>users </c><00:26:47.124><c>other </c><00:26:47.355><c>than </c><00:26:47.586><c>returning </c><00:26:47.817><c>users </c><00:26:48.048><c>will </c><00:26:48.279><c>be</c>

00:26:48.789 --> 00:26:48.799 align:start position:0%
."  Then, all users other than returning users will be
 

00:26:48.799 --> 00:26:51.350 align:start position:0%
."  Then, all users other than returning users will be
excluded, <00:26:49.759><c>and </c><00:26:50.719><c>the</c>

00:26:51.350 --> 00:26:51.360 align:start position:0%
excluded, and the
 

00:26:51.360 --> 00:26:53.870 align:start position:0%
excluded, and the
count <00:26:51.784><c>will </c><00:26:52.208><c>include </c><00:26:52.632><c>only </c><00:26:53.056><c>returning </c><00:26:53.480><c>users</c>

00:26:53.870 --> 00:26:53.880 align:start position:0%
count will include only returning users
 

00:26:53.880 --> 00:26:56.310 align:start position:0%
count will include only returning users
.  <00:26:54.018><c>Then, </c><00:26:54.156><c>you </c><00:26:54.294><c>can </c><00:26:54.432><c>create </c><00:26:54.570><c>a </c><00:26:54.708><c>filter </c><00:26:54.846><c>for </c><00:26:54.984><c>returning </c><00:26:55.122><c>visitors </c><00:26:55.260><c>like </c><00:26:55.398><c>this</c>

00:26:56.310 --> 00:26:59.070 align:start position:0%
.  Then, you can create a filter for returning visitors like this
 

00:26:59.070 --> 00:26:59.080 align:start position:0%
 
 

00:26:59.080 --> 00:27:01.710 align:start position:0%
 
.  <00:26:59.234><c>yes.  </c><00:26:59.388><c>So, </c><00:26:59.542><c>as </c><00:26:59.696><c>you </c><00:26:59.850><c>can </c><00:27:00.004><c>see </c><00:27:00.158><c>in </c><00:27:00.312><c>the </c><00:27:00.466><c>bottom </c><00:27:00.620><c>right </c><00:27:00.774><c>corner, </c><00:27:00.928><c>the </c><00:27:01.082><c>difference </c><00:27:01.236><c>between </c><00:27:01.390><c>the</c>

00:27:01.710 --> 00:27:01.720 align:start position:0%
.  yes.  So, as you can see in the bottom right corner, the difference between the
 

00:27:01.720 --> 00:27:04.230 align:start position:0%
.  yes.  So, as you can see in the bottom right corner, the difference between the
average <00:27:01.979><c>session </c><00:27:02.238><c>time </c><00:27:02.497><c>above </c><00:27:02.756><c>and </c><00:27:03.015><c>below </c><00:27:03.274><c>is </c><00:27:03.533><c>whether </c><00:27:03.792><c>or</c>

00:27:04.230 --> 00:27:06.990 align:start position:0%
average session time above and below is whether or
 

00:27:06.990 --> 00:27:09.230 align:start position:0%
 
 

00:27:09.230 --> 00:27:09.240 align:start position:0%
 
 

00:27:09.240 --> 00:27:11.710 align:start position:0%
 
not <00:27:09.659><c>a </c><00:27:10.078><c>filter </c><00:27:10.497><c>was </c><00:27:10.916><c>applied</c>

00:27:11.710 --> 00:27:11.720 align:start position:0%
not a filter was applied
 

00:27:11.720 --> 00:27:14.029 align:start position:0%
not a filter was applied
.

00:27:14.029 --> 00:27:14.039 align:start position:0%
.
 

00:27:14.039 --> 00:27:16.669 align:start position:0%
.
Likewise,

00:27:16.669 --> 00:27:19.710 align:start position:0%
Likewise,
 

00:27:19.710 --> 00:27:19.720 align:start position:0%
 
 

00:27:19.720 --> 00:27:21.510 align:start position:0%
 
filters <00:27:19.800><c>were </c><00:27:19.880><c>applied </c><00:27:19.960><c>to </c><00:27:20.040><c>other </c><00:27:20.120><c>indicators </c><00:27:20.200><c>because </c><00:27:20.280><c>the </c><00:27:20.360><c>measurement </c><00:27:20.440><c>items </c><00:27:20.520><c>differ </c><00:27:20.600><c>and </c><00:27:20.680><c>there </c><00:27:20.760><c>are </c><00:27:20.840><c>differences </c><00:27:20.920><c>in </c><00:27:21.000><c>the </c><00:27:21.080><c>segments</c>

00:27:21.510 --> 00:27:21.520 align:start position:0%
filters were applied to other indicators because the measurement items differ and there are differences in the segments
 

00:27:21.520 --> 00:27:24.750 align:start position:0%
filters were applied to other indicators because the measurement items differ and there are differences in the segments
.  <00:27:21.830><c>If </c><00:27:22.140><c>you </c><00:27:22.450><c>look </c><00:27:22.760><c>at </c><00:27:23.070><c>the </c><00:27:23.380><c>referrer </c><00:27:23.690><c>below, </c><00:27:24.000><c>you</c>

00:27:24.750 --> 00:27:26.630 align:start position:0%
.  If you look at the referrer below, you
 

00:27:26.630 --> 00:27:28.830 align:start position:0%
 
 

00:27:28.830 --> 00:27:28.840 align:start position:0%
 
 

00:27:28.840 --> 00:27:30.630 align:start position:0%
 
can <00:27:28.931><c>roughly </c><00:27:29.022><c>predict </c><00:27:29.113><c>the </c><00:27:29.204><c>result </c><00:27:29.295><c>now </c><00:27:29.386><c>that </c><00:27:29.477><c>I </c><00:27:29.568><c>have </c><00:27:29.659><c>explained </c><00:27:29.750><c>how </c><00:27:29.841><c>to </c><00:27:29.932><c>create </c><00:27:30.023><c>filters.   </c><00:27:30.114><c>yes</c>

00:27:30.630 --> 00:27:30.640 align:start position:0%
can roughly predict the result now that I have explained how to create filters.   yes
 

00:27:30.640 --> 00:27:32.990 align:start position:0%
can roughly predict the result now that I have explained how to create filters.   yes
.  <00:27:31.346><c>So, </c><00:27:32.052><c>I </c><00:27:32.758><c>created</c>

00:27:32.990 --> 00:27:33.000 align:start position:0%
.  So, I created
 

00:27:33.000 --> 00:27:34.549 align:start position:0%
.  So, I created
another <00:27:33.194><c>filter </c><00:27:33.388><c>called </c><00:27:33.582><c>"Referral" </c><00:27:33.776><c>in </c><00:27:33.970><c>the </c><00:27:34.164><c>filter </c><00:27:34.358><c>section</c>

00:27:34.549 --> 00:27:34.559 align:start position:0%
another filter called "Referral" in the filter section
 

00:27:34.559 --> 00:27:36.750 align:start position:0%
another filter called "Referral" in the filter section
.  <00:27:34.759><c>Here </c><00:27:34.959><c>is </c><00:27:35.159><c>how </c><00:27:35.359><c>I </c><00:27:35.559><c>made </c><00:27:35.759><c>it.</c>

00:27:36.750 --> 00:27:36.760 align:start position:0%
.  Here is how I made it.
 

00:27:36.760 --> 00:27:39.190 align:start position:0%
.  Here is how I made it.
Also, <00:27:36.942><c>if </c><00:27:37.124><c>you </c><00:27:37.306><c>click </c><00:27:37.488><c>the </c><00:27:37.670><c>pencil </c><00:27:37.852><c>icon </c><00:27:38.034><c>and</c>

00:27:39.190 --> 00:27:39.200 align:start position:0%
Also, if you click the pencil icon and
 

00:27:39.200 --> 00:27:40.950 align:start position:0%
Also, if you click the pencil icon and
select <00:27:39.720><c>"Add </c><00:27:40.240><c>Filter," </c><00:27:40.760><c>this</c>

00:27:40.950 --> 00:27:40.960 align:start position:0%
select "Add Filter," this
 

00:27:40.960 --> 00:27:44.389 align:start position:0%
select "Add Filter," this
screen <00:27:41.308><c>appears. </c><00:27:41.656><c>I </c><00:27:42.004><c>have </c><00:27:42.352><c>set </c><00:27:42.700><c>a </c><00:27:43.048><c>condition </c><00:27:43.396><c>to</c>

00:27:44.389 --> 00:27:44.399 align:start position:0%
screen appears. I have set a condition to
 

00:27:44.399 --> 00:27:46.470 align:start position:0%
screen appears. I have set a condition to
include <00:27:44.555><c>only </c><00:27:44.711><c>when </c><00:27:44.867><c>the </c><00:27:45.023><c>session </c><00:27:45.179><c>medium </c><00:27:45.335><c>is </c><00:27:45.491><c>the </c><00:27:45.647><c>same </c><00:27:45.803><c>as </c><00:27:45.959><c>the </c><00:27:46.115><c>referral</c>

00:27:46.470 --> 00:27:48.110 align:start position:0%
include only when the session medium is the same as the referral
 

00:27:48.110 --> 00:27:48.120 align:start position:0%
 
 

00:27:48.120 --> 00:27:50.630 align:start position:0%
 
.  <00:27:48.620><c>After </c><00:27:49.120><c>doing </c><00:27:49.620><c>that, </c><00:27:50.120><c>I</c>

00:27:50.630 --> 00:27:50.640 align:start position:0%
.  After doing that, I
 

00:27:50.640 --> 00:27:53.190 align:start position:0%
.  After doing that, I
named <00:27:51.373><c>this </c><00:27:52.106><c>filter </c><00:27:52.839><c>"Referral."</c>

00:27:53.190 --> 00:27:53.200 align:start position:0%
named this filter "Referral."
 

00:27:53.200 --> 00:27:55.230 align:start position:0%
named this filter "Referral."
Once <00:27:53.746><c>you </c><00:27:54.292><c>save </c><00:27:54.838><c>and</c>

00:27:55.230 --> 00:27:55.240 align:start position:0%
Once you save and
 

00:27:55.240 --> 00:27:56.789 align:start position:0%
Once you save and
click Close, the

00:27:56.789 --> 00:27:56.799 align:start position:0%
click Close, the
 

00:27:56.799 --> 00:28:01.710 align:start position:0%
click Close, the
filter <00:27:57.319><c>is </c><00:27:57.839><c>set </c><00:27:58.359><c>up, </c><00:27:58.879><c>allowing </c><00:27:59.399><c>you </c><00:27:59.919><c>to</c>

00:28:01.710 --> 00:28:01.720 align:start position:0%
filter is set up, allowing you to
 

00:28:01.720 --> 00:28:04.549 align:start position:0%
filter is set up, allowing you to
create <00:28:01.960><c>an </c><00:28:02.200><c>indicator </c><00:28:02.440><c>that </c><00:28:02.680><c>aggregates </c><00:28:02.920><c>only </c><00:28:03.160><c>the </c><00:28:03.400><c>values </c><00:28:03.640><c>obtained </c><00:28:03.880><c>through </c><00:28:04.120><c>the </c><00:28:04.360><c>referrer</c>

00:28:04.549 --> 00:28:04.559 align:start position:0%
create an indicator that aggregates only the values obtained through the referrer
 

00:28:04.559 --> 00:28:05.350 align:start position:0%
create an indicator that aggregates only the values obtained through the referrer


00:28:05.350 --> 00:28:05.360 align:start position:0%
 
 

00:28:05.360 --> 00:28:07.549 align:start position:0%
 
.  <00:28:05.860><c>yes.   </c><00:28:06.360><c>You</c>

00:28:07.549 --> 00:28:10.830 align:start position:0%
.  yes.   You
 

00:28:10.830 --> 00:28:10.840 align:start position:0%
 
 

00:28:10.840 --> 00:28:12.750 align:start position:0%
 
can <00:28:11.000><c>also </c><00:28:11.160><c>create </c><00:28:11.320><c>AARR </c><00:28:11.480><c>reports </c><00:28:11.640><c>one </c><00:28:11.800><c>by </c><00:28:11.960><c>one </c><00:28:12.120><c>like </c><00:28:12.280><c>this.  </c><00:28:12.440><c>However,</c>

00:28:12.750 --> 00:28:14.830 align:start position:0%
can also create AARR reports one by one like this.  However,
 

00:28:14.830 --> 00:28:14.840 align:start position:0%
 
 

00:28:14.840 --> 00:28:16.870 align:start position:0%
 
since <00:28:14.987><c>an </c><00:28:15.134><c>overview </c><00:28:15.281><c>report </c><00:28:15.428><c>is </c><00:28:15.575><c>necessary </c><00:28:15.722><c>for </c><00:28:15.869><c>a </c><00:28:16.016><c>quick </c><00:28:16.163><c>glance, </c><00:28:16.310><c>it </c><00:28:16.457><c>is </c><00:28:16.604><c>required </c><00:28:16.751><c>to</c>

00:28:16.870 --> 00:28:16.880 align:start position:0%
since an overview report is necessary for a quick glance, it is required to
 

00:28:16.880 --> 00:28:19.070 align:start position:0%
since an overview report is necessary for a quick glance, it is required to
create <00:28:17.013><c>a </c><00:28:17.146><c>report </c><00:28:17.279><c>that </c><00:28:17.412><c>allows </c><00:28:17.545><c>for </c><00:28:17.678><c>a </c><00:28:17.811><c>quick </c><00:28:17.944><c>overview </c><00:28:18.077><c>to</c>

00:28:19.070 --> 00:28:19.080 align:start position:0%
create a report that allows for a quick overview to
 

00:28:19.080 --> 00:28:21.230 align:start position:0%
create a report that allows for a quick overview to
first <00:28:19.380><c>identify </c><00:28:19.680><c>differences </c><00:28:19.980><c>in </c><00:28:20.280><c>metrics, </c><00:28:20.580><c>and </c><00:28:20.880><c>then</c>

00:28:21.230 --> 00:28:23.310 align:start position:0%
first identify differences in metrics, and then
 

00:28:23.310 --> 00:28:23.320 align:start position:0%
 
 

00:28:23.320 --> 00:28:30.389 align:start position:0%
 
create <00:28:23.500><c>a </c><00:28:23.680><c>detailed </c><00:28:23.860><c>report </c><00:28:24.040><c>to </c><00:28:24.220><c>verify </c><00:28:24.400><c>any </c><00:28:24.580><c>further </c><00:28:24.760><c>questions</c>

00:28:30.389 --> 00:28:30.399 align:start position:0%
 
 

00:28:30.399 --> 00:28:33.269 align:start position:0%
 
.  <00:28:31.199><c>And </c><00:28:31.999><c>next, </c><00:28:32.799><c>you</c>

00:28:33.269 --> 00:28:35.789 align:start position:0%
.  And next, you
 

00:28:35.789 --> 00:28:37.789 align:start position:0%
 
 

00:28:37.789 --> 00:28:37.799 align:start position:0%
 
 

00:28:37.799 --> 00:28:39.669 align:start position:0%
 
can <00:28:37.904><c>see </c><00:28:38.009><c>that </c><00:28:38.114><c>four </c><00:28:38.219><c>reports </c><00:28:38.324><c>have </c><00:28:38.429><c>been </c><00:28:38.534><c>created: </c><00:28:38.639><c>traffic </c><00:28:38.744><c>acquisition, </c><00:28:38.849><c>acquisition </c><00:28:38.954><c>by </c><00:28:39.059><c>organization, </c><00:28:39.164><c>landing </c><00:28:39.269><c>pages, </c><00:28:39.374><c>and </c><00:28:39.479><c>e-commerce</c>

00:28:39.669 --> 00:28:39.679 align:start position:0%
can see that four reports have been created: traffic acquisition, acquisition by organization, landing pages, and e-commerce
 

00:28:39.679 --> 00:28:42.430 align:start position:0%
can see that four reports have been created: traffic acquisition, acquisition by organization, landing pages, and e-commerce
.  <00:28:39.907><c>First, </c><00:28:40.135><c>let's </c><00:28:40.363><c>take </c><00:28:40.591><c>a </c><00:28:40.819><c>look </c><00:28:41.047><c>at </c><00:28:41.275><c>the </c><00:28:41.503><c>traffic </c><00:28:41.731><c>acquisition </c><00:28:41.959><c>report</c>

00:28:42.430 --> 00:28:42.440 align:start position:0%
.  First, let's take a look at the traffic acquisition report
 

00:28:42.440 --> 00:28:43.630 align:start position:0%
.  First, let's take a look at the traffic acquisition report


00:28:43.630 --> 00:28:43.640 align:start position:0%
 
 

00:28:43.640 --> 00:28:46.630 align:start position:0%
 
.  <00:28:45.000><c>Yes, </c><00:28:46.360><c>I've</c>

00:28:46.630 --> 00:28:46.640 align:start position:0%
.  Yes, I've
 

00:28:46.640 --> 00:28:48.950 align:start position:0%
.  Yes, I've
switched <00:28:46.792><c>to </c><00:28:46.944><c>the </c><00:28:47.096><c>replay </c><00:28:47.248><c>screen.  </c><00:28:47.400><c>Uh, </c><00:28:47.552><c>first </c><00:28:47.704><c>of </c><00:28:47.856><c>all, </c><00:28:48.008><c>it </c><00:28:48.160><c>is </c><00:28:48.312><c>a</c>

00:28:48.950 --> 00:28:48.960 align:start position:0%
switched to the replay screen.  Uh, first of all, it is a
 

00:28:48.960 --> 00:28:51.149 align:start position:0%
switched to the replay screen.  Uh, first of all, it is a
table <00:28:49.180><c>that </c><00:28:49.400><c>can </c><00:28:49.620><c>be </c><00:28:49.840><c>seen </c><00:28:50.060><c>in </c><00:28:50.280><c>GA4 </c><00:28:50.500><c>as </c><00:28:50.720><c>well</c>

00:28:51.149 --> 00:28:51.159 align:start position:0%
table that can be seen in GA4 as well
 

00:28:51.159 --> 00:28:53.669 align:start position:0%
table that can be seen in GA4 as well
.  <00:28:51.255><c>I </c><00:28:51.351><c>have </c><00:28:51.447><c>presented </c><00:28:51.543><c>a </c><00:28:51.639><c>table </c><00:28:51.735><c>showing </c><00:28:51.831><c>how </c><00:28:51.927><c>the </c><00:28:52.023><c>metrics </c><00:28:52.119><c>are </c><00:28:52.215><c>aggregated </c><00:28:52.311><c>for </c><00:28:52.407><c>each </c><00:28:52.503><c>session </c><00:28:52.599><c>default </c><00:28:52.695><c>channel </c><00:28:52.791><c>group</c>

00:28:53.669 --> 00:28:56.070 align:start position:0%
.  I have presented a table showing how the metrics are aggregated for each session default channel group
 

00:28:56.070 --> 00:28:56.080 align:start position:0%
 
 

00:28:56.080 --> 00:28:58.630 align:start position:0%
 
.

00:28:58.630 --> 00:28:58.640 align:start position:0%
.
 

00:28:58.640 --> 00:29:01.029 align:start position:0%
.
And <00:28:59.333><c>above, </c><00:29:00.026><c>I </c><00:29:00.719><c>have</c>

00:29:01.029 --> 00:29:01.039 align:start position:0%
And above, I have
 

00:29:01.039 --> 00:29:03.110 align:start position:0%
And above, I have
displayed <00:29:01.191><c>a </c><00:29:01.343><c>time </c><00:29:01.495><c>series </c><00:29:01.647><c>chart </c><00:29:01.799><c>showing </c><00:29:01.951><c>the </c><00:29:02.103><c>changes </c><00:29:02.255><c>in </c><00:29:02.407><c>users </c><00:29:02.559><c>by </c><00:29:02.711><c>channel</c>

00:29:03.110 --> 00:29:03.120 align:start position:0%
displayed a time series chart showing the changes in users by channel
 

00:29:03.120 --> 00:29:06.110 align:start position:0%
displayed a time series chart showing the changes in users by channel
.  <00:29:03.313><c>And </c><00:29:03.506><c>on </c><00:29:03.699><c>the </c><00:29:03.892><c>right, </c><00:29:04.085><c>I </c><00:29:04.278><c>created </c><00:29:04.471><c>the </c><00:29:04.664><c>same </c><00:29:04.857><c>time </c><00:29:05.050><c>series </c><00:29:05.243><c>chart </c><00:29:05.436><c>to </c><00:29:05.629><c>compare</c>

00:29:06.110 --> 00:29:06.120 align:start position:0%
.  And on the right, I created the same time series chart to compare
 

00:29:06.120 --> 00:29:08.110 align:start position:0%
.  And on the right, I created the same time series chart to compare
how <00:29:06.297><c>the </c><00:29:06.474><c>number </c><00:29:06.651><c>of </c><00:29:06.828><c>users </c><00:29:07.005><c>by </c><00:29:07.182><c>session </c><00:29:07.359><c>source </c><00:29:07.536><c>medium </c><00:29:07.713><c>is</c>

00:29:08.110 --> 00:29:08.120 align:start position:0%
how the number of users by session source medium is
 

00:29:08.120 --> 00:29:10.509 align:start position:0%
how the number of users by session source medium is
changing

00:29:10.509 --> 00:29:12.509 align:start position:0%
changing
 

00:29:12.509 --> 00:29:12.519 align:start position:0%
 
 

00:29:12.519 --> 00:29:14.630 align:start position:0%
 
.  <00:29:13.459><c>Uh, </c><00:29:14.399><c>everyone,</c>

00:29:14.630 --> 00:29:14.640 align:start position:0%
.  Uh, everyone,
 

00:29:14.640 --> 00:29:16.549 align:start position:0%
.  Uh, everyone,
what <00:29:14.788><c>are </c><00:29:14.936><c>the </c><00:29:15.084><c>differences </c><00:29:15.232><c>compared </c><00:29:15.380><c>to </c><00:29:15.528><c>viewing </c><00:29:15.676><c>it </c><00:29:15.824><c>on </c><00:29:15.972><c>the </c><00:29:16.120><c>G4</c>

00:29:16.549 --> 00:29:16.559 align:start position:0%
what are the differences compared to viewing it on the G4
 

00:29:16.559 --> 00:29:19.350 align:start position:0%
what are the differences compared to viewing it on the G4
?  <00:29:16.874><c>I </c><00:29:17.189><c>think </c><00:29:17.504><c>it </c><00:29:17.819><c>looks </c><00:29:18.134><c>good </c><00:29:18.449><c>because </c><00:29:18.764><c>it </c><00:29:19.079><c>is</c>

00:29:19.350 --> 00:29:19.360 align:start position:0%
?  I think it looks good because it is
 

00:29:19.360 --> 00:29:21.590 align:start position:0%
?  I think it looks good because it is
easy <00:29:19.482><c>to </c><00:29:19.604><c>see </c><00:29:19.726><c>at </c><00:29:19.848><c>a </c><00:29:19.970><c>glance </c><00:29:20.092><c>and </c><00:29:20.214><c>I </c><00:29:20.336><c>can </c><00:29:20.458><c>customize </c><00:29:20.580><c>the </c><00:29:20.702><c>visualization </c><00:29:20.824><c>exactly </c><00:29:20.946><c>as </c><00:29:21.068><c>I </c><00:29:21.190><c>want</c>

00:29:21.590 --> 00:29:23.230 align:start position:0%
easy to see at a glance and I can customize the visualization exactly as I want
 

00:29:23.230 --> 00:29:23.240 align:start position:0%
 
 

00:29:23.240 --> 00:29:25.870 align:start position:0%
 
.  <00:29:24.100><c>As </c><00:29:24.960><c>such,</c>

00:29:25.870 --> 00:29:25.880 align:start position:0%
.  As such,
 

00:29:25.880 --> 00:29:28.509 align:start position:0%
.  As such,
LucasDIO <00:29:26.320><c>has </c><00:29:26.760><c>the </c><00:29:27.200><c>advantage </c><00:29:27.640><c>of </c><00:29:28.080><c>allowing</c>

00:29:28.509 --> 00:29:28.519 align:start position:0%
LucasDIO has the advantage of allowing
 

00:29:28.519 --> 00:29:31.549 align:start position:0%
LucasDIO has the advantage of allowing
us <00:29:28.729><c>to </c><00:29:28.939><c>create </c><00:29:29.149><c>reports </c><00:29:29.359><c>or </c><00:29:29.569><c>dashboards </c><00:29:29.779><c>that </c><00:29:29.989><c>are </c><00:29:30.199><c>easy </c><00:29:30.409><c>to </c><00:29:30.619><c>view </c><00:29:30.829><c>through </c><00:29:31.039><c>visualization</c>

00:29:31.549 --> 00:29:33.190 align:start position:0%
us to create reports or dashboards that are easy to view through visualization
 

00:29:33.190 --> 00:29:33.200 align:start position:0%
 
 

00:29:33.200 --> 00:29:35.669 align:start position:0%
 
.  <00:29:33.364><c>If </c><00:29:33.528><c>you </c><00:29:33.692><c>make </c><00:29:33.856><c>good </c><00:29:34.020><c>use </c><00:29:34.184><c>of </c><00:29:34.348><c>that </c><00:29:34.512><c>part, </c><00:29:34.676><c>you</c>

00:29:35.669 --> 00:29:38.430 align:start position:0%
.  If you make good use of that part, you
 

00:29:38.430 --> 00:29:38.440 align:start position:0%
 
 

00:29:38.440 --> 00:29:40.710 align:start position:0%
 
can <00:29:38.532><c>use </c><00:29:38.624><c>it </c><00:29:38.716><c>together </c><00:29:38.808><c>with </c><00:29:38.900><c>GA4 </c><00:29:38.992><c>as </c><00:29:39.084><c>a </c><00:29:39.176><c>sufficiently </c><00:29:39.268><c>better </c><00:29:39.360><c>complement</c>

00:29:40.710 --> 00:29:40.720 align:start position:0%
can use it together with GA4 as a sufficiently better complement
 

00:29:40.720 --> 00:29:43.389 align:start position:0%
can use it together with GA4 as a sufficiently better complement
.  <00:29:42.799><c>And</c>

00:29:43.389 --> 00:29:43.399 align:start position:0%
.  And
 

00:29:43.399 --> 00:29:46.870 align:start position:0%
.  And
if <00:29:43.647><c>you </c><00:29:43.895><c>look </c><00:29:44.143><c>at </c><00:29:44.391><c>the </c><00:29:44.639><c>acquisition </c><00:29:44.887><c>by </c><00:29:45.135><c>period </c><00:29:45.383><c>below </c><00:29:45.631><c>that, </c><00:29:45.879><c>yes,</c>

00:29:46.870 --> 00:29:46.880 align:start position:0%
if you look at the acquisition by period below that, yes,
 

00:29:46.880 --> 00:29:49.029 align:start position:0%
if you look at the acquisition by period below that, yes,
actually, <00:29:47.033><c>it </c><00:29:47.186><c>is </c><00:29:47.339><c>not </c><00:29:47.492><c>easy </c><00:29:47.645><c>to </c><00:29:47.798><c>create </c><00:29:47.951><c>a </c><00:29:48.104><c>chart </c><00:29:48.257><c>like </c><00:29:48.410><c>this </c><00:29:48.563><c>in </c><00:29:48.716><c>GA4</c>

00:29:49.029 --> 00:29:49.039 align:start position:0%
actually, it is not easy to create a chart like this in GA4
 

00:29:49.039 --> 00:29:51.509 align:start position:0%
actually, it is not easy to create a chart like this in GA4
.  <00:29:49.289><c>Uh, </c><00:29:49.539><c>the </c><00:29:49.789><c>reason </c><00:29:50.039><c>this </c><00:29:50.289><c>is </c><00:29:50.539><c>necessary </c><00:29:50.789><c>is </c><00:29:51.039><c>that</c>

00:29:51.509 --> 00:29:51.519 align:start position:0%
.  Uh, the reason this is necessary is that
 

00:29:51.519 --> 00:29:54.830 align:start position:0%
.  Uh, the reason this is necessary is that
we <00:29:54.200><c>generally</c>

00:29:54.830 --> 00:29:54.840 align:start position:0%
we generally
 

00:29:54.840 --> 00:29:57.230 align:start position:0%
we generally
look <00:29:55.021><c>at </c><00:29:55.202><c>time </c><00:29:55.383><c>series </c><00:29:55.564><c>charts </c><00:29:55.745><c>on </c><00:29:55.926><c>a </c><00:29:56.107><c>daily, </c><00:29:56.288><c>weekly, </c><00:29:56.469><c>and </c><00:29:56.650><c>monthly </c><00:29:56.831><c>basis</c>

00:29:57.230 --> 00:29:57.240 align:start position:0%
look at time series charts on a daily, weekly, and monthly basis
 

00:29:57.240 --> 00:29:59.269 align:start position:0%
look at time series charts on a daily, weekly, and monthly basis
.  <00:29:57.374><c>However, </c><00:29:57.508><c>if </c><00:29:57.642><c>you </c><00:29:57.776><c>want </c><00:29:57.910><c>to </c><00:29:58.044><c>view </c><00:29:58.178><c>the </c><00:29:58.312><c>data </c><00:29:58.446><c>in </c><00:29:58.580><c>more </c><00:29:58.714><c>detail</c>

00:29:59.269 --> 00:29:59.279 align:start position:0%
.  However, if you want to view the data in more detail
 

00:29:59.279 --> 00:30:01.509 align:start position:0%
.  However, if you want to view the data in more detail
at <00:29:59.535><c>a </c><00:29:59.791><c>micro </c><00:30:00.047><c>level, </c><00:30:00.303><c>you </c><00:30:00.559><c>may</c>

00:30:01.509 --> 00:30:04.029 align:start position:0%
at a micro level, you may
 

00:30:04.029 --> 00:30:04.039 align:start position:0%
 
 

00:30:04.039 --> 00:30:06.350 align:start position:0%
 
want <00:30:04.129><c>to </c><00:30:04.219><c>view </c><00:30:04.309><c>a </c><00:30:04.399><c>timeline </c><00:30:04.489><c>chart </c><00:30:04.579><c>by </c><00:30:04.669><c>day </c><00:30:04.759><c>of </c><00:30:04.849><c>the </c><00:30:04.939><c>week </c><00:30:05.029><c>and </c><00:30:05.119><c>by </c><00:30:05.209><c>time </c><00:30:05.299><c>of </c><00:30:05.389><c>day.</c>

00:30:06.350 --> 00:30:06.360 align:start position:0%
want to view a timeline chart by day of the week and by time of day.
 

00:30:06.360 --> 00:30:08.430 align:start position:0%
want to view a timeline chart by day of the week and by time of day.
In <00:30:06.959><c>that </c><00:30:07.558><c>case,</c>

00:30:08.430 --> 00:30:08.440 align:start position:0%
In that case,
 

00:30:08.440 --> 00:30:11.269 align:start position:0%
In that case,
the <00:30:08.552><c>chart </c><00:30:08.664><c>will </c><00:30:08.776><c>be </c><00:30:08.888><c>displayed </c><00:30:09.000><c>by </c><00:30:09.112><c>day </c><00:30:09.224><c>of </c><00:30:09.336><c>the </c><00:30:09.448><c>week </c><00:30:09.560><c>and </c><00:30:09.672><c>by </c><00:30:09.784><c>time </c><00:30:09.896><c>like </c><00:30:10.008><c>this.   </c><00:30:10.120><c>For </c><00:30:10.232><c>the</c>

00:30:11.269 --> 00:30:11.279 align:start position:0%
the chart will be displayed by day of the week and by time like this.   For the
 

00:30:11.279 --> 00:30:13.830 align:start position:0%
the chart will be displayed by day of the week and by time like this.   For the
bottom <00:30:13.559><c>section,</c>

00:30:13.830 --> 00:30:13.840 align:start position:0%
bottom section,
 

00:30:13.840 --> 00:30:16.190 align:start position:0%
bottom section,
I <00:30:13.956><c>divided </c><00:30:14.072><c>it </c><00:30:14.188><c>into </c><00:30:14.304><c>three </c><00:30:14.420><c>parts </c><00:30:14.536><c>to </c><00:30:14.652><c>view </c><00:30:14.768><c>it </c><00:30:14.884><c>in </c><00:30:15.000><c>more </c><00:30:15.116><c>detail.   </c><00:30:15.232><c>yes</c>

00:30:16.190 --> 00:30:16.200 align:start position:0%
I divided it into three parts to view it in more detail.   yes
 

00:30:16.200 --> 00:30:18.509 align:start position:0%
I divided it into three parts to view it in more detail.   yes
.  <00:30:16.432><c>If </c><00:30:16.664><c>you </c><00:30:16.896><c>take </c><00:30:17.128><c>another </c><00:30:17.360><c>look,</c>

00:30:18.509 --> 00:30:18.519 align:start position:0%
.  If you take another look,
 

00:30:18.519 --> 00:30:21.149 align:start position:0%
.  If you take another look,
below <00:30:18.839><c>this, </c><00:30:19.159><c>there </c><00:30:19.479><c>is </c><00:30:19.799><c>time </c><00:30:20.119><c>in </c><00:30:20.439><c>this </c><00:30:20.759><c>row</c>

00:30:21.149 --> 00:30:21.159 align:start position:0%
below this, there is time in this row
 

00:30:21.159 --> 00:30:23.310 align:start position:0%
below this, there is time in this row
.  <00:30:21.335><c>And </c><00:30:21.511><c>in </c><00:30:21.687><c>the </c><00:30:21.863><c>heat, </c><00:30:22.039><c>there </c><00:30:22.215><c>are </c><00:30:22.391><c>days </c><00:30:22.567><c>of </c><00:30:22.743><c>the </c><00:30:22.919><c>week</c>

00:30:23.310 --> 00:30:23.320 align:start position:0%
.  And in the heat, there are days of the week
 

00:30:23.320 --> 00:30:26.149 align:start position:0%
.  And in the heat, there are days of the week
.  <00:30:23.564><c>Then </c><00:30:23.808><c>you </c><00:30:24.052><c>can </c><00:30:24.296><c>see </c><00:30:24.540><c>the </c><00:30:24.784><c>indicators </c><00:30:25.028><c>for </c><00:30:25.272><c>the </c><00:30:25.516><c>second </c><00:30:25.760><c>dimension</c>

00:30:26.149 --> 00:30:26.159 align:start position:0%
.  Then you can see the indicators for the second dimension
 

00:30:26.159 --> 00:30:27.630 align:start position:0%
.  Then you can see the indicators for the second dimension
.  <00:30:26.559><c>Above, </c><00:30:26.959><c>it</c>

00:30:27.630 --> 00:30:27.640 align:start position:0%
.  Above, it
 

00:30:27.640 --> 00:30:29.630 align:start position:0%
.  Above, it
was <00:30:27.967><c>one-dimensional.  </c><00:30:28.294><c>Each.  </c><00:30:28.621><c>But </c><00:30:28.948><c>since </c><00:30:29.275><c>we</c>

00:30:29.630 --> 00:30:29.640 align:start position:0%
was one-dimensional.  Each.  But since we
 

00:30:29.640 --> 00:30:32.230 align:start position:0%
was one-dimensional.  Each.  But since we
can <00:30:30.039><c>view </c><00:30:30.438><c>the </c><00:30:30.837><c>2D </c><00:30:31.236><c>heatmap </c><00:30:31.635><c>table </c><00:30:32.034><c>here,</c>

00:30:32.230 --> 00:30:34.350 align:start position:0%
can view the 2D heatmap table here,
 

00:30:34.350 --> 00:30:34.360 align:start position:0%
 
 

00:30:34.360 --> 00:30:36.230 align:start position:0%
 
when <00:30:34.466><c>does </c><00:30:34.572><c>it </c><00:30:34.678><c>really </c><00:30:34.784><c>stand </c><00:30:34.890><c>out </c><00:30:34.996><c>right </c><00:30:35.102><c>now?  </c><00:30:35.208><c>yes.   </c><00:30:35.314><c>You</c>

00:30:36.230 --> 00:30:39.549 align:start position:0%
when does it really stand out right now?  yes.   You
 

00:30:39.549 --> 00:30:39.559 align:start position:0%
 
 

00:30:39.559 --> 00:30:40.789 align:start position:0%
 
can <00:30:39.649><c>see </c><00:30:39.739><c>that </c><00:30:39.829><c>the </c><00:30:39.919><c>most </c><00:30:40.009><c>indicators </c><00:30:40.099><c>were </c><00:30:40.189><c>built </c><00:30:40.279><c>at </c><00:30:40.369><c>11 </c><00:30:40.459><c>AM </c><00:30:40.549><c>on </c><00:30:40.639><c>Thursday</c>

00:30:40.789 --> 00:30:40.799 align:start position:0%
can see that the most indicators were built at 11 AM on Thursday
 

00:30:40.799 --> 00:30:42.990 align:start position:0%
can see that the most indicators were built at 11 AM on Thursday
.  <00:30:41.029><c>By </c><00:30:41.259><c>creating </c><00:30:41.489><c>a </c><00:30:41.719><c>2D </c><00:30:41.949><c>table </c><00:30:42.179><c>like </c><00:30:42.409><c>this, </c><00:30:42.639><c>you</c>

00:30:42.990 --> 00:30:45.350 align:start position:0%
.  By creating a 2D table like this, you
 

00:30:45.350 --> 00:30:45.360 align:start position:0%
 
 

00:30:45.360 --> 00:30:47.350 align:start position:0%
 
can <00:30:45.499><c>see </c><00:30:45.638><c>the </c><00:30:45.777><c>differences </c><00:30:45.916><c>in </c><00:30:46.055><c>indicators </c><00:30:46.194><c>at </c><00:30:46.333><c>a </c><00:30:46.472><c>glance, </c><00:30:46.611><c>and </c><00:30:46.750><c>you </c><00:30:46.889><c>can </c><00:30:47.028><c>even</c>

00:30:47.350 --> 00:30:47.360 align:start position:0%
can see the differences in indicators at a glance, and you can even
 

00:30:47.360 --> 00:30:49.789 align:start position:0%
can see the differences in indicators at a glance, and you can even
display <00:30:47.625><c>a </c><00:30:47.890><c>heatmap </c><00:30:48.155><c>to </c><00:30:48.420><c>make </c><00:30:48.685><c>it </c><00:30:48.950><c>more </c><00:30:49.215><c>visually </c><00:30:49.480><c>prominent</c>

00:30:49.789 --> 00:30:49.799 align:start position:0%
display a heatmap to make it more visually prominent
 

00:30:49.799 --> 00:30:52.549 align:start position:0%
display a heatmap to make it more visually prominent
.  <00:30:49.995><c>And </c><00:30:50.191><c>if </c><00:30:50.387><c>you </c><00:30:50.583><c>look </c><00:30:50.779><c>to </c><00:30:50.975><c>the </c><00:30:51.171><c>right, </c><00:30:51.367><c>you </c><00:30:51.563><c>can </c><00:30:51.759><c>see </c><00:30:51.955><c>the</c>

00:30:52.549 --> 00:30:52.559 align:start position:0%
.  And if you look to the right, you can see the
 

00:30:52.559 --> 00:30:55.230 align:start position:0%
.  And if you look to the right, you can see the
time <00:30:52.890><c>series </c><00:30:53.221><c>charts </c><00:30:53.552><c>displayed </c><00:30:53.883><c>by </c><00:30:54.214><c>time </c><00:30:54.545><c>period </c><00:30:54.876><c>above,</c>

00:30:55.230 --> 00:30:55.240 align:start position:0%
time series charts displayed by time period above,
 

00:30:55.240 --> 00:30:57.909 align:start position:0%
time series charts displayed by time period above,
which <00:30:56.079><c>can </c><00:30:56.918><c>be</c>

00:30:57.909 --> 00:30:57.919 align:start position:0%
which can be
 

00:30:57.919 --> 00:31:00.629 align:start position:0%
which can be
separated <00:30:58.569><c>into </c><00:30:59.219><c>weekdays </c><00:30:59.869><c>and </c><00:31:00.519><c>weekends</c>

00:31:00.629 --> 00:31:01.669 align:start position:0%
separated into weekdays and weekends
 

00:31:01.669 --> 00:31:01.679 align:start position:0%
 
 

00:31:01.679 --> 00:31:04.110 align:start position:0%
 
.  <00:31:02.599><c>If </c><00:31:03.519><c>your</c>

00:31:04.110 --> 00:31:04.120 align:start position:0%
.  If your
 

00:31:04.120 --> 00:31:06.950 align:start position:0%
.  If your
business <00:31:04.906><c>is </c><00:31:05.692><c>B2C, </c><00:31:06.478><c>the</c>

00:31:06.950 --> 00:31:06.960 align:start position:0%
business is B2C, the
 

00:31:06.960 --> 00:31:08.629 align:start position:0%
business is B2C, the
difference <00:31:07.145><c>between </c><00:31:07.330><c>weekdays </c><00:31:07.515><c>and </c><00:31:07.700><c>weekends </c><00:31:07.885><c>might </c><00:31:08.070><c>not </c><00:31:08.255><c>be </c><00:31:08.440><c>significant</c>

00:31:08.629 --> 00:31:08.639 align:start position:0%
difference between weekdays and weekends might not be significant
 

00:31:08.639 --> 00:31:11.070 align:start position:0%
difference between weekdays and weekends might not be significant
.  <00:31:08.879><c>Like </c><00:31:09.119><c>this.  </c><00:31:09.359><c>However, </c><00:31:09.599><c>in </c><00:31:09.839><c>B2B </c><00:31:10.079><c>or</c>

00:31:11.070 --> 00:31:11.080 align:start position:0%
.  Like this.  However, in B2B or
 

00:31:11.080 --> 00:31:14.070 align:start position:0%
.  Like this.  However, in B2B or
other <00:31:11.312><c>cases, </c><00:31:11.544><c>these </c><00:31:11.776><c>indicators </c><00:31:12.008><c>sometimes </c><00:31:12.240><c>show </c><00:31:12.472><c>different </c><00:31:12.704><c>patterns </c><00:31:12.936><c>on </c><00:31:13.168><c>weekdays </c><00:31:13.400><c>and </c><00:31:13.632><c>weekends</c>

00:31:14.070 --> 00:31:16.149 align:start position:0%
other cases, these indicators sometimes show different patterns on weekdays and weekends
 

00:31:16.149 --> 00:31:16.159 align:start position:0%
 
 

00:31:16.159 --> 00:31:18.269 align:start position:0%
 
.  <00:31:16.279><c>It </c><00:31:16.399><c>is </c><00:31:16.519><c>also </c><00:31:16.639><c>very </c><00:31:16.759><c>useful </c><00:31:16.879><c>to </c><00:31:16.999><c>draw </c><00:31:17.119><c>a </c><00:31:17.239><c>time </c><00:31:17.359><c>series </c><00:31:17.479><c>chart </c><00:31:17.599><c>that </c><00:31:17.719><c>separates</c>

00:31:18.269 --> 00:31:18.279 align:start position:0%
.  It is also very useful to draw a time series chart that separates
 

00:31:18.279 --> 00:31:20.950 align:start position:0%
.  It is also very useful to draw a time series chart that separates
weekdays <00:31:18.554><c>and </c><00:31:18.829><c>weekends </c><00:31:19.104><c>like </c><00:31:19.379><c>this </c><00:31:19.654><c>to </c><00:31:19.929><c>observe </c><00:31:20.204><c>them </c><00:31:20.479><c>separately</c>

00:31:20.950 --> 00:31:23.070 align:start position:0%
weekdays and weekends like this to observe them separately
 

00:31:23.070 --> 00:31:23.080 align:start position:0%
 
 

00:31:23.080 --> 00:31:25.430 align:start position:0%
 
.  <00:31:23.733><c>yes.  </c><00:31:24.386><c>So, </c><00:31:25.039><c>let's</c>

00:31:25.430 --> 00:31:28.750 align:start position:0%
.  yes.  So, let's
 

00:31:28.750 --> 00:31:30.669 align:start position:0%
 
 

00:31:30.669 --> 00:31:30.679 align:start position:0%
 
 

00:31:30.679 --> 00:31:32.389 align:start position:0%
 
take a look at how I primarily created the period-based acquisition report.

00:31:32.389 --> 00:31:32.399 align:start position:0%
take a look at how I primarily created the period-based acquisition report.
 

00:31:32.399 --> 00:31:35.350 align:start position:0%
take a look at how I primarily created the period-based acquisition report.
First, <00:31:32.650><c>click </c><00:31:32.901><c>the </c><00:31:33.152><c>edit </c><00:31:33.403><c>button </c><00:31:33.654><c>at </c><00:31:33.905><c>the </c><00:31:34.156><c>top.</c>

00:31:35.350 --> 00:31:35.360 align:start position:0%
First, click the edit button at the top.
 

00:31:35.360 --> 00:31:38.350 align:start position:0%
First, click the edit button at the top.
Here, <00:31:38.120><c>yes,</c>

00:31:38.350 --> 00:31:38.360 align:start position:0%
Here, yes,
 

00:31:38.360 --> 00:31:40.470 align:start position:0%
Here, yes,
the <00:31:38.460><c>list </c><00:31:38.560><c>is </c><00:31:38.660><c>organized </c><00:31:38.760><c>by </c><00:31:38.860><c>day </c><00:31:38.960><c>of </c><00:31:39.060><c>the </c><00:31:39.160><c>week. </c><00:31:39.260><c>If </c><00:31:39.360><c>you </c><00:31:39.460><c>click </c><00:31:39.560><c>on </c><00:31:39.660><c>it, </c><00:31:39.760><c>you </c><00:31:39.860><c>will </c><00:31:39.960><c>see</c>

00:31:40.470 --> 00:31:40.480 align:start position:0%
the list is organized by day of the week. If you click on it, you will see
 

00:31:40.480 --> 00:31:42.430 align:start position:0%
the list is organized by day of the week. If you click on it, you will see
that <00:31:40.644><c>on </c><00:31:40.808><c>the </c><00:31:40.972><c>right, </c><00:31:41.136><c>under </c><00:31:41.300><c>measurement </c><00:31:41.464><c>criteria, </c><00:31:41.628><c>it </c><00:31:41.792><c>says </c><00:31:41.956><c>"</c>

00:31:42.430 --> 00:31:42.440 align:start position:0%
that on the right, under measurement criteria, it says "
 

00:31:42.440 --> 00:31:44.310 align:start position:0%
that on the right, under measurement criteria, it says "
New <00:31:42.820><c>Day </c><00:31:43.200><c>of </c><00:31:43.580><c>the </c><00:31:43.960><c>Week."</c>

00:31:44.310 --> 00:31:44.320 align:start position:0%
New Day of the Week."
 

00:31:44.320 --> 00:31:46.269 align:start position:0%
New Day of the Week."
The <00:31:44.415><c>reason </c><00:31:44.510><c>this </c><00:31:44.605><c>is </c><00:31:44.700><c>labeled </c><00:31:44.795><c>as </c><00:31:44.890><c>a </c><00:31:44.985><c>new </c><00:31:45.080><c>day </c><00:31:45.175><c>is </c><00:31:45.270><c>that </c><00:31:45.365><c>I </c><00:31:45.460><c>named </c><00:31:45.555><c>it </c><00:31:45.650><c>that </c><00:31:45.745><c>because </c><00:31:45.840><c>I</c>

00:31:46.269 --> 00:31:46.279 align:start position:0%
The reason this is labeled as a new day is that I named it that because I
 

00:31:46.279 --> 00:31:48.870 align:start position:0%
The reason this is labeled as a new day is that I named it that because I
newly <00:31:46.719><c>edited </c><00:31:47.159><c>the </c><00:31:47.599><c>basic </c><00:31:48.039><c>measurement </c><00:31:48.479><c>criteria</c>

00:31:48.870 --> 00:31:50.149 align:start position:0%
newly edited the basic measurement criteria
 

00:31:50.149 --> 00:31:50.159 align:start position:0%
 
 

00:31:50.159 --> 00:31:52.070 align:start position:0%
 
.  <00:31:50.939><c>Let </c><00:31:51.719><c>me</c>

00:31:52.070 --> 00:31:52.080 align:start position:0%
.  Let me
 

00:31:52.080 --> 00:31:56.710 align:start position:0%
.  Let me
explain <00:31:52.390><c>how </c><00:31:52.700><c>I </c><00:31:53.010><c>made </c><00:31:53.320><c>this.</c>

00:31:56.710 --> 00:31:56.720 align:start position:0%
 
 

00:31:56.720 --> 00:31:59.629 align:start position:0%
 
I <00:31:57.008><c>created </c><00:31:57.296><c>a </c><00:31:57.584><c>new </c><00:31:57.872><c>day </c><00:31:58.160><c>of </c><00:31:58.448><c>the </c><00:31:58.736><c>week </c><00:31:59.024><c>like </c><00:31:59.312><c>this</c>

00:31:59.629 --> 00:31:59.639 align:start position:0%
I created a new day of the week like this
 

00:31:59.639 --> 00:32:01.389 align:start position:0%
I created a new day of the week like this
.  <00:31:59.787><c>If </c><00:31:59.935><c>you </c><00:32:00.083><c>look </c><00:32:00.231><c>here </c><00:32:00.379><c>and </c><00:32:00.527><c>hover </c><00:32:00.675><c>your </c><00:32:00.823><c>mouse </c><00:32:00.971><c>over </c><00:32:01.119><c>it,</c>

00:32:01.389 --> 00:32:01.399 align:start position:0%
.  If you look here and hover your mouse over it,
 

00:32:01.399 --> 00:32:04.990 align:start position:0%
.  If you look here and hover your mouse over it,
FX <00:32:01.634><c>is </c><00:32:01.869><c>here.  </c><00:32:02.104><c>If </c><00:32:02.339><c>you </c><00:32:02.574><c>press </c><00:32:02.809><c>the </c><00:32:03.044><c>button, </c><00:32:03.279><c>you</c>

00:32:04.990 --> 00:32:07.509 align:start position:0%
FX is here.  If you press the button, you
 

00:32:07.509 --> 00:32:07.519 align:start position:0%
 
 

00:32:07.519 --> 00:32:09.629 align:start position:0%
 
can <00:32:07.650><c>see </c><00:32:07.781><c>the </c><00:32:07.912><c>details </c><00:32:08.043><c>I </c><00:32:08.174><c>have </c><00:32:08.305><c>newly </c><00:32:08.436><c>defined </c><00:32:08.567><c>like </c><00:32:08.698><c>this.  </c><00:32:08.829><c>Name </c><00:32:08.960><c>the </c><00:32:09.091><c>new </c><00:32:09.222><c>field </c><00:32:09.353><c>"</c>

00:32:09.629 --> 00:32:09.639 align:start position:0%
can see the details I have newly defined like this.  Name the new field "
 

00:32:09.639 --> 00:32:11.629 align:start position:0%
can see the details I have newly defined like this.  Name the new field "
New <00:32:09.989><c>Day </c><00:32:10.339><c>of </c><00:32:10.689><c>the </c><00:32:11.039><c>Week,"</c>

00:32:11.629 --> 00:32:11.639 align:start position:0%
New Day of the Week,"
 

00:32:11.639 --> 00:32:14.110 align:start position:0%
New Day of the Week,"
and <00:32:12.005><c>now </c><00:32:12.371><c>the </c><00:32:12.737><c>existing </c><00:32:13.103><c>field.  </c><00:32:13.469><c>yes.  </c><00:32:13.835><c>If</c>

00:32:14.110 --> 00:32:14.120 align:start position:0%
and now the existing field.  yes.  If
 

00:32:14.120 --> 00:32:16.230 align:start position:0%
and now the existing field.  yes.  If
you <00:32:15.019><c>look </c><00:32:15.918><c>here,</c>

00:32:16.230 --> 00:32:16.240 align:start position:0%
you look here,
 

00:32:16.240 --> 00:32:18.389 align:start position:0%
you look here,
there <00:32:16.314><c>is </c><00:32:16.388><c>a </c><00:32:16.462><c>measurement </c><00:32:16.536><c>standard </c><00:32:16.610><c>called </c><00:32:16.684><c>the </c><00:32:16.758><c>day </c><00:32:16.832><c>of </c><00:32:16.906><c>the </c><00:32:16.980><c>week.  </c><00:32:17.054><c>I </c><00:32:17.128><c>selected </c><00:32:17.202><c>the </c><00:32:17.276><c>day </c><00:32:17.350><c>of </c><00:32:17.424><c>the </c><00:32:17.498><c>week </c><00:32:17.572><c>as </c><00:32:17.646><c>the </c><00:32:17.720><c>measurement </c><00:32:17.794><c>standard </c><00:32:17.868><c>and</c>

00:32:18.389 --> 00:32:18.399 align:start position:0%
there is a measurement standard called the day of the week.  I selected the day of the week as the measurement standard and
 

00:32:18.399 --> 00:32:21.070 align:start position:0%
there is a measurement standard called the day of the week.  I selected the day of the week as the measurement standard and
changed <00:32:18.785><c>it </c><00:32:19.171><c>to </c><00:32:19.557><c>the </c><00:32:19.943><c>value </c><00:32:20.329><c>I </c><00:32:20.715><c>wanted</c>

00:32:21.070 --> 00:32:21.080 align:start position:0%
changed it to the value I wanted
 

00:32:21.080 --> 00:32:23.350 align:start position:0%
changed it to the value I wanted
.  <00:32:21.272><c>If </c><00:32:21.464><c>you </c><00:32:21.656><c>look, </c><00:32:21.848><c>the </c><00:32:22.040><c>days </c><00:32:22.232><c>of </c><00:32:22.424><c>the </c><00:32:22.616><c>week </c><00:32:22.808><c>are </c><00:32:23.000><c>represented</c>

00:32:23.350 --> 00:32:23.360 align:start position:0%
.  If you look, the days of the week are represented
 

00:32:23.360 --> 00:32:26.830 align:start position:0%
.  If you look, the days of the week are represented
by <00:32:23.577><c>numbers </c><00:32:23.794><c>like </c><00:32:24.011><c>this, </c><00:32:24.228><c>and </c><00:32:24.445><c>I </c><00:32:24.662><c>assigned </c><00:32:24.879><c>numbers </c><00:32:25.096><c>starting </c><00:32:25.313><c>with </c><00:32:25.530><c>1 </c><00:32:25.747><c>to </c><00:32:25.964><c>each </c><00:32:26.181><c>one </c><00:32:26.398><c>to</c>

00:32:26.830 --> 00:32:28.870 align:start position:0%
by numbers like this, and I assigned numbers starting with 1 to each one to
 

00:32:28.870 --> 00:32:28.880 align:start position:0%
 
 

00:32:28.880 --> 00:32:31.149 align:start position:0%
 
create <00:32:28.978><c>the </c><00:32:29.076><c>days </c><00:32:29.174><c>of </c><00:32:29.272><c>the </c><00:32:29.370><c>week.  </c><00:32:29.468><c>The </c><00:32:29.566><c>reason </c><00:32:29.664><c>I </c><00:32:29.762><c>put </c><00:32:29.860><c>numbers </c><00:32:29.958><c>in </c><00:32:30.056><c>front </c><00:32:30.154><c>of </c><00:32:30.252><c>the </c><00:32:30.350><c>days </c><00:32:30.448><c>of </c><00:32:30.546><c>the </c><00:32:30.644><c>week </c><00:32:30.742><c>is </c><00:32:30.840><c>to</c>

00:32:31.149 --> 00:32:33.629 align:start position:0%
create the days of the week.  The reason I put numbers in front of the days of the week is to
 

00:32:33.629 --> 00:32:33.639 align:start position:0%
 
 

00:32:33.639 --> 00:32:35.310 align:start position:0%
 
make <00:32:33.989><c>it </c><00:32:34.339><c>easier </c><00:32:34.689><c>to </c><00:32:35.039><c>sort</c>

00:32:35.310 --> 00:32:35.320 align:start position:0%
make it easier to sort
 

00:32:35.320 --> 00:32:38.269 align:start position:0%
make it easier to sort
.  <00:32:35.691><c>So, </c><00:32:36.062><c>after </c><00:32:36.433><c>I </c><00:32:36.804><c>define </c><00:32:37.175><c>the </c><00:32:37.546><c>groups </c><00:32:37.917><c>in</c>

00:32:38.269 --> 00:32:38.279 align:start position:0%
.  So, after I define the groups in
 

00:32:38.279 --> 00:32:40.470 align:start position:0%
.  So, after I define the groups in
order <00:32:38.631><c>like </c><00:32:38.983><c>1st </c><00:32:39.335><c>Sunday, </c><00:32:39.687><c>2nd </c><00:32:40.039><c>Monday,</c>

00:32:40.470 --> 00:32:40.480 align:start position:0%
order like 1st Sunday, 2nd Monday,
 

00:32:40.480 --> 00:32:43.430 align:start position:0%
order like 1st Sunday, 2nd Monday,
save <00:32:43.159><c>and</c>

00:32:43.430 --> 00:32:44.950 align:start position:0%
save and
 

00:32:44.950 --> 00:32:44.960 align:start position:0%
 
 

00:32:44.960 --> 00:32:47.310 align:start position:0%
 
press <00:32:45.430><c>the </c><00:32:45.900><c>complete </c><00:32:46.370><c>button, </c><00:32:46.840><c>the</c>

00:32:47.310 --> 00:32:47.320 align:start position:0%
press the complete button, the
 

00:32:47.320 --> 00:32:49.710 align:start position:0%
press the complete button, the
days <00:32:47.421><c>of </c><00:32:47.522><c>the </c><00:32:47.623><c>week </c><00:32:47.724><c>are </c><00:32:47.825><c>included </c><00:32:47.926><c>in </c><00:32:48.027><c>the </c><00:32:48.128><c>measurement </c><00:32:48.229><c>criteria </c><00:32:48.330><c>based </c><00:32:48.431><c>on </c><00:32:48.532><c>the </c><00:32:48.633><c>content </c><00:32:48.734><c>I </c><00:32:48.835><c>redefined.   </c><00:32:48.936><c>If </c><00:32:49.037><c>you</c>

00:32:49.710 --> 00:32:51.710 align:start position:0%
days of the week are included in the measurement criteria based on the content I redefined.   If you
 

00:32:51.710 --> 00:32:51.720 align:start position:0%
 
 

00:32:51.720 --> 00:32:55.070 align:start position:0%
 
look <00:32:51.829><c>at </c><00:32:51.938><c>the </c><00:32:52.047><c>right </c><00:32:52.156><c>panel </c><00:32:52.265><c>to </c><00:32:52.374><c>sort, </c><00:32:52.483><c>you </c><00:32:52.592><c>can </c><00:32:52.701><c>see </c><00:32:52.810><c>that </c><00:32:52.919><c>when </c><00:32:53.028><c>I </c><00:32:53.137><c>set </c><00:32:53.246><c>the </c><00:32:53.355><c>new </c><00:32:53.464><c>day </c><00:32:53.573><c>of </c><00:32:53.682><c>the </c><00:32:53.791><c>week </c><00:32:53.900><c>measurement </c><00:32:54.009><c>criteria </c><00:32:54.118><c>to </c><00:32:54.227><c>pentatonic </c><00:32:54.336><c>order, </c><00:32:54.445><c>it </c><00:32:54.554><c>is</c>

00:32:55.070 --> 00:32:56.950 align:start position:0%
look at the right panel to sort, you can see that when I set the new day of the week measurement criteria to pentatonic order, it is
 

00:32:56.950 --> 00:32:56.960 align:start position:0%
 
 

00:32:56.960 --> 00:32:59.149 align:start position:0%
 
flexibly <00:32:57.155><c>organized </c><00:32:57.350><c>into </c><00:32:57.545><c>1 </c><00:32:57.740><c>2 </c><00:32:57.935><c>3 </c><00:32:58.130><c>4 </c><00:32:58.325><c>5 </c><00:32:58.520><c>6 </c><00:32:58.715><c>7</c>

00:32:59.149 --> 00:33:02.310 align:start position:0%
flexibly organized into 1 2 3 4 5 6 7
 

00:33:02.310 --> 00:33:02.320 align:start position:0%
 
 

00:33:02.320 --> 00:33:04.590 align:start position:0%
 
.  <00:33:02.605><c>And </c><00:33:02.890><c>below, </c><00:33:03.175><c>you </c><00:33:03.460><c>can </c><00:33:03.745><c>see </c><00:33:04.030><c>that </c><00:33:04.315><c>a</c>

00:33:04.590 --> 00:33:04.600 align:start position:0%
.  And below, you can see that a
 

00:33:04.600 --> 00:33:06.909 align:start position:0%
.  And below, you can see that a
2D <00:33:04.933><c>table </c><00:33:05.266><c>has </c><00:33:05.599><c>been </c><00:33:05.932><c>created </c><00:33:06.265><c>like </c><00:33:06.598><c>this</c>

00:33:06.909 --> 00:33:06.919 align:start position:0%
2D table has been created like this
 

00:33:06.919 --> 00:33:08.470 align:start position:0%
2D table has been created like this
.  <00:33:07.519><c>Here </c><00:33:08.119><c>is</c>

00:33:08.470 --> 00:33:08.480 align:start position:0%
.  Here is
 

00:33:08.480 --> 00:33:11.230 align:start position:0%
.  Here is
how <00:33:09.213><c>I </c><00:33:09.946><c>made </c><00:33:10.679><c>this.</c>

00:33:11.230 --> 00:33:11.240 align:start position:0%
how I made this.
 

00:33:11.240 --> 00:33:14.269 align:start position:0%
how I made this.
If <00:33:11.467><c>you </c><00:33:11.694><c>click </c><00:33:11.921><c>on </c><00:33:12.148><c>the </c><00:33:12.375><c>table </c><00:33:12.602><c>here, </c><00:33:12.829><c>you </c><00:33:13.056><c>will </c><00:33:13.283><c>see </c><00:33:13.510><c>a</c>

00:33:14.269 --> 00:33:14.279 align:start position:0%
If you click on the table here, you will see a
 

00:33:14.279 --> 00:33:16.870 align:start position:0%
If you click on the table here, you will see a
table <00:33:14.482><c>at </c><00:33:14.685><c>the </c><00:33:14.888><c>top </c><00:33:15.091><c>of </c><00:33:15.294><c>the </c><00:33:15.497><c>chart, </c><00:33:15.700><c>and </c><00:33:15.903><c>there </c><00:33:16.106><c>is </c><00:33:16.309><c>a </c><00:33:16.512><c>table</c>

00:33:16.870 --> 00:33:16.880 align:start position:0%
table at the top of the chart, and there is a table
 

00:33:16.880 --> 00:33:19.070 align:start position:0%
table at the top of the chart, and there is a table
called <00:33:17.479><c>the </c><00:33:18.078><c>Pivot </c><00:33:18.677><c>table.</c>

00:33:19.070 --> 00:33:19.080 align:start position:0%
called the Pivot table.
 

00:33:19.080 --> 00:33:21.629 align:start position:0%
called the Pivot table.
If <00:33:19.420><c>you </c><00:33:19.760><c>select </c><00:33:20.100><c>that </c><00:33:20.440><c>pivot </c><00:33:20.780><c>table, </c><00:33:21.120><c>you</c>

00:33:21.629 --> 00:33:21.639 align:start position:0%
If you select that pivot table, you
 

00:33:21.639 --> 00:33:23.870 align:start position:0%
If you select that pivot table, you
can <00:33:21.930><c>first </c><00:33:22.221><c>choose </c><00:33:22.512><c>two </c><00:33:22.803><c>specific </c><00:33:23.094><c>criteria </c><00:33:23.385><c>like </c><00:33:23.676><c>this</c>

00:33:23.870 --> 00:33:23.880 align:start position:0%
can first choose two specific criteria like this
 

00:33:23.880 --> 00:33:26.830 align:start position:0%
can first choose two specific criteria like this
.  <00:33:26.559><c>I</c>

00:33:26.830 --> 00:33:26.840 align:start position:0%
.  I
 

00:33:26.840 --> 00:33:29.590 align:start position:0%
.  I
included <00:33:27.194><c>time </c><00:33:27.548><c>in </c><00:33:27.902><c>the </c><00:33:28.256><c>action </c><00:33:28.610><c>measurement </c><00:33:28.964><c>criteria.  </c><00:33:29.318><c>The</c>

00:33:29.590 --> 00:33:29.600 align:start position:0%
included time in the action measurement criteria.  The
 

00:33:29.600 --> 00:33:32.190 align:start position:0%
included time in the action measurement criteria.  The
day <00:33:29.807><c>of </c><00:33:30.014><c>the </c><00:33:30.221><c>week </c><00:33:30.428><c>was </c><00:33:30.635><c>included </c><00:33:30.842><c>in </c><00:33:31.049><c>the </c><00:33:31.256><c>heat </c><00:33:31.463><c>measurement </c><00:33:31.670><c>criteria.  </c><00:33:31.877><c>yes.</c>

00:33:32.190 --> 00:33:32.200 align:start position:0%
day of the week was included in the heat measurement criteria.  yes.
 

00:33:32.200 --> 00:33:35.310 align:start position:0%
day of the week was included in the heat measurement criteria.  yes.
So, <00:33:32.776><c>we </c><00:33:33.352><c>can </c><00:33:33.928><c>see </c><00:33:34.504><c>that </c><00:33:35.080><c>the</c>

00:33:35.310 --> 00:33:35.320 align:start position:0%
So, we can see that the
 

00:33:35.320 --> 00:33:37.549 align:start position:0%
So, we can see that the
indicator <00:33:35.520><c>has </c><00:33:35.720><c>been </c><00:33:35.920><c>created </c><00:33:36.120><c>in </c><00:33:36.320><c>two </c><00:33:36.520><c>dimensions </c><00:33:36.720><c>using </c><00:33:36.920><c>time </c><00:33:37.120><c>and </c><00:33:37.320><c>heat</c>

00:33:37.549 --> 00:33:37.559 align:start position:0%
indicator has been created in two dimensions using time and heat
 

00:33:37.559 --> 00:33:40.190 align:start position:0%
indicator has been created in two dimensions using time and heat
.  <00:33:37.849><c>And </c><00:33:38.139><c>to </c><00:33:38.429><c>make </c><00:33:38.719><c>it </c><00:33:39.009><c>easy </c><00:33:39.299><c>to </c><00:33:39.589><c>see </c><00:33:39.879><c>at</c>

00:33:40.190 --> 00:33:40.200 align:start position:0%
.  And to make it easy to see at
 

00:33:40.200 --> 00:33:42.870 align:start position:0%
.  And to make it easy to see at
a <00:33:40.520><c>glance </c><00:33:40.840><c>which </c><00:33:41.160><c>indicators </c><00:33:41.480><c>appear </c><00:33:41.800><c>most </c><00:33:42.120><c>frequently, </c><00:33:42.440><c>if </c><00:33:42.760><c>you</c>

00:33:42.870 --> 00:33:44.470 align:start position:0%
a glance which indicators appear most frequently, if you
 

00:33:44.470 --> 00:33:44.480 align:start position:0%
 
 

00:33:44.480 --> 00:33:48.029 align:start position:0%
 
look <00:33:45.087><c>at </c><00:33:45.694><c>the </c><00:33:46.301><c>Style </c><00:33:46.908><c>section </c><00:33:47.515><c>and</c>

00:33:48.029 --> 00:33:48.039 align:start position:0%
look at the Style section and
 

00:33:48.039 --> 00:33:50.990 align:start position:0%
look at the Style section and
scroll <00:33:48.231><c>down, </c><00:33:48.423><c>under </c><00:33:48.615><c>the </c><00:33:48.807><c>Measurement </c><00:33:48.999><c>Items </c><00:33:49.191><c>for </c><00:33:49.383><c>Japan, </c><00:33:49.575><c>you </c><00:33:49.767><c>will </c><00:33:49.959><c>see </c><00:33:50.151><c>a</c>

00:33:50.990 --> 00:33:53.789 align:start position:0%
scroll down, under the Measurement Items for Japan, you will see a
 

00:33:53.789 --> 00:33:53.799 align:start position:0%
 
 

00:33:53.799 --> 00:33:55.590 align:start position:0%
 
Heatmap.  <00:33:54.439><c>If </c><00:33:55.079><c>you</c>

00:33:55.590 --> 00:33:55.600 align:start position:0%
Heatmap.  If you
 

00:33:55.600 --> 00:33:57.909 align:start position:0%
Heatmap.  If you
use <00:33:55.781><c>only </c><00:33:55.962><c>numbers, </c><00:33:56.143><c>they </c><00:33:56.324><c>just </c><00:33:56.505><c>get </c><00:33:56.686><c>listed </c><00:33:56.867><c>like </c><00:33:57.048><c>this </c><00:33:57.229><c>without </c><00:33:57.410><c>any </c><00:33:57.591><c>structure</c>

00:33:57.909 --> 00:33:57.919 align:start position:0%
use only numbers, they just get listed like this without any structure
 

00:33:57.919 --> 00:34:00.430 align:start position:0%
use only numbers, they just get listed like this without any structure
.  <00:33:58.303><c>If </c><00:33:58.687><c>you </c><00:33:59.071><c>click </c><00:33:59.455><c>to </c><00:33:59.839><c>switch</c>

00:34:00.430 --> 00:34:00.440 align:start position:0%
.  If you click to switch
 

00:34:00.440 --> 00:34:02.470 align:start position:0%
.  If you click to switch
to <00:34:00.893><c>the </c><00:34:01.346><c>heatmap, </c><00:34:01.799><c>you</c>

00:34:02.470 --> 00:34:02.480 align:start position:0%
to the heatmap, you
 

00:34:02.480 --> 00:34:03.870 align:start position:0%
to the heatmap, you
can <00:34:02.645><c>see </c><00:34:02.810><c>that </c><00:34:02.975><c>the </c><00:34:03.140><c>colors </c><00:34:03.305><c>are </c><00:34:03.470><c>also </c><00:34:03.635><c>highlighted</c>

00:34:03.870 --> 00:34:03.880 align:start position:0%
can see that the colors are also highlighted
 

00:34:03.880 --> 00:34:05.789 align:start position:0%
can see that the colors are also highlighted
.  <00:34:04.386><c>So, </c><00:34:04.892><c>as </c><00:34:05.398><c>we</c>

00:34:05.789 --> 00:34:05.799 align:start position:0%
.  So, as we
 

00:34:05.799 --> 00:34:08.030 align:start position:0%
.  So, as we
scrolled <00:34:06.199><c>up </c><00:34:06.599><c>and </c><00:34:06.999><c>down, </c><00:34:07.399><c>what </c><00:34:07.799><c>immediately</c>

00:34:08.030 --> 00:34:08.040 align:start position:0%
scrolled up and down, what immediately
 

00:34:08.040 --> 00:34:10.589 align:start position:0%
scrolled up and down, what immediately
caught <00:34:08.182><c>our </c><00:34:08.324><c>eye </c><00:34:08.466><c>was </c><00:34:08.608><c>that </c><00:34:08.750><c>the </c><00:34:08.892><c>highest </c><00:34:09.034><c>number </c><00:34:09.176><c>of </c><00:34:09.318><c>indicators </c><00:34:09.460><c>were </c><00:34:09.602><c>recorded </c><00:34:09.744><c>at </c><00:34:09.886><c>11:00 </c><00:34:10.028><c>AM </c><00:34:10.170><c>on </c><00:34:10.312><c>Thursday</c>

00:34:10.589 --> 00:34:12.710 align:start position:0%
caught our eye was that the highest number of indicators were recorded at 11:00 AM on Thursday
 

00:34:12.710 --> 00:34:12.720 align:start position:0%
 
 

00:34:12.720 --> 00:34:14.069 align:start position:0%
 
.  <00:34:12.785><c>If </c><00:34:12.850><c>you </c><00:34:12.915><c>represent </c><00:34:12.980><c>it </c><00:34:13.045><c>as </c><00:34:13.110><c>a </c><00:34:13.175><c>heatmap </c><00:34:13.240><c>like </c><00:34:13.305><c>this, </c><00:34:13.370><c>it </c><00:34:13.435><c>is</c>

00:34:14.069 --> 00:34:16.270 align:start position:0%
.  If you represent it as a heatmap like this, it is
 

00:34:16.270 --> 00:34:16.280 align:start position:0%
 
 

00:34:16.280 --> 00:34:18.430 align:start position:0%
 
easier <00:34:16.548><c>to </c><00:34:16.816><c>visualize.  </c><00:34:17.084><c>And </c><00:34:17.352><c>on </c><00:34:17.620><c>the </c><00:34:17.888><c>right, </c><00:34:18.156><c>you</c>

00:34:18.430 --> 00:34:20.909 align:start position:0%
easier to visualize.  And on the right, you
 

00:34:20.909 --> 00:34:20.919 align:start position:0%
 
 

00:34:20.919 --> 00:34:23.510 align:start position:0%
 
can <00:34:21.052><c>see </c><00:34:21.185><c>that </c><00:34:21.318><c>a </c><00:34:21.451><c>time </c><00:34:21.584><c>series </c><00:34:21.717><c>chart </c><00:34:21.850><c>has </c><00:34:21.983><c>been </c><00:34:22.116><c>created </c><00:34:22.249><c>distinguishing </c><00:34:22.382><c>between </c><00:34:22.515><c>weekdays </c><00:34:22.648><c>and </c><00:34:22.781><c>weekends.  </c><00:34:22.914><c>If</c>

00:34:23.510 --> 00:34:23.520 align:start position:0%
can see that a time series chart has been created distinguishing between weekdays and weekends.  If
 

00:34:23.520 --> 00:34:26.470 align:start position:0%
can see that a time series chart has been created distinguishing between weekdays and weekends.  If
you <00:34:23.741><c>look </c><00:34:23.962><c>at </c><00:34:24.183><c>the </c><00:34:24.404><c>weekdays, </c><00:34:24.625><c>at </c><00:34:24.846><c>the </c><00:34:25.067><c>bottom </c><00:34:25.288><c>of </c><00:34:25.509><c>the </c><00:34:25.730><c>settings </c><00:34:25.951><c>here,</c>

00:34:26.470 --> 00:34:26.480 align:start position:0%
you look at the weekdays, at the bottom of the settings here,
 

00:34:26.480 --> 00:34:28.270 align:start position:0%
you look at the weekdays, at the bottom of the settings here,
you <00:34:26.659><c>will </c><00:34:26.838><c>see </c><00:34:27.017><c>that </c><00:34:27.196><c>I </c><00:34:27.375><c>have </c><00:34:27.554><c>created </c><00:34:27.733><c>another </c><00:34:27.912><c>filter</c>

00:34:28.270 --> 00:34:28.280 align:start position:0%
you will see that I have created another filter
 

00:34:28.280 --> 00:34:30.389 align:start position:0%
you will see that I have created another filter
.  <00:34:29.040><c>yes.  </c><00:34:29.800><c>Above,</c>

00:34:30.389 --> 00:34:30.399 align:start position:0%
.  yes.  Above,
 

00:34:30.399 --> 00:34:33.109 align:start position:0%
.  yes.  Above,
I <00:34:30.571><c>created </c><00:34:30.743><c>a </c><00:34:30.915><c>filter </c><00:34:31.087><c>labeled </c><00:34:31.259><c>"weekday" </c><00:34:31.431><c>because </c><00:34:31.603><c>it </c><00:34:31.775><c>is </c><00:34:31.947><c>a </c><00:34:32.119><c>weekday.</c>

00:34:33.109 --> 00:34:33.119 align:start position:0%
I created a filter labeled "weekday" because it is a weekday.
 

00:34:33.119 --> 00:34:35.750 align:start position:0%
I created a filter labeled "weekday" because it is a weekday.
Below, <00:34:33.300><c>I </c><00:34:33.481><c>created </c><00:34:33.662><c>a </c><00:34:33.843><c>filter </c><00:34:34.024><c>called </c><00:34:34.205><c>"Weekend" </c><00:34:34.386><c>because </c><00:34:34.567><c>it </c><00:34:34.748><c>is </c><00:34:34.929><c>the </c><00:34:35.110><c>weekend</c>

00:34:35.750 --> 00:34:35.760 align:start position:0%
Below, I created a filter called "Weekend" because it is the weekend
 

00:34:35.760 --> 00:34:37.750 align:start position:0%
Below, I created a filter called "Weekend" because it is the weekend


00:34:37.750 --> 00:34:37.760 align:start position:0%
 
 

00:34:37.760 --> 00:34:40.149 align:start position:0%
 
.  <00:34:38.780><c>So, </c><00:34:39.800><c>if</c>

00:34:40.149 --> 00:34:40.159 align:start position:0%
.  So, if
 

00:34:40.159 --> 00:34:42.470 align:start position:0%
.  So, if
you <00:34:40.310><c>look </c><00:34:40.461><c>at </c><00:34:40.612><c>how </c><00:34:40.763><c>to </c><00:34:40.914><c>make </c><00:34:41.065><c>the </c><00:34:41.216><c>weekdays </c><00:34:41.367><c>first...  </c><00:34:41.518><c>You</c>

00:34:42.470 --> 00:34:42.480 align:start position:0%
you look at how to make the weekdays first...  You
 

00:34:42.480 --> 00:34:44.589 align:start position:0%
you look at how to make the weekdays first...  You
can <00:34:42.680><c>see </c><00:34:42.880><c>it </c><00:34:43.080><c>if </c><00:34:43.280><c>you </c><00:34:43.480><c>press </c><00:34:43.680><c>Add </c><00:34:43.880><c>to </c><00:34:44.080><c>Filter, </c><00:34:44.280><c>but</c>

00:34:44.589 --> 00:34:44.599 align:start position:0%
can see it if you press Add to Filter, but
 

00:34:44.599 --> 00:34:46.550 align:start position:0%
can see it if you press Add to Filter, but
since <00:34:44.833><c>I </c><00:34:45.067><c>have </c><00:34:45.301><c>already </c><00:34:45.535><c>created </c><00:34:45.769><c>it, </c><00:34:46.003><c>if </c><00:34:46.237><c>you</c>

00:34:46.550 --> 00:34:46.560 align:start position:0%
since I have already created it, if you
 

00:34:46.560 --> 00:34:48.750 align:start position:0%
since I have already created it, if you
press <00:34:46.736><c>the </c><00:34:46.912><c>pencil </c><00:34:47.088><c>button, </c><00:34:47.264><c>I </c><00:34:47.440><c>have </c><00:34:47.616><c>set </c><00:34:47.792><c>the </c><00:34:47.968><c>name </c><00:34:48.144><c>to </c><00:34:48.320><c>"</c>

00:34:48.750 --> 00:34:48.760 align:start position:0%
press the pencil button, I have set the name to "
 

00:34:48.760 --> 00:34:51.990 align:start position:0%
press the pencil button, I have set the name to "
Weekday," <00:34:49.880><c>and </c><00:34:51.000><c>numbers</c>

00:34:51.990 --> 00:34:52.000 align:start position:0%
Weekday," and numbers
 

00:34:52.000 --> 00:34:54.030 align:start position:0%
Weekday," and numbers
6 <00:34:52.105><c>and </c><00:34:52.210><c>7 </c><00:34:52.315><c>in </c><00:34:52.420><c>the </c><00:34:52.525><c>days </c><00:34:52.630><c>are </c><00:34:52.735><c>Saturday </c><00:34:52.840><c>and </c><00:34:52.945><c>Sunday.   </c><00:34:53.050><c>I </c><00:34:53.155><c>made</c>

00:34:54.030 --> 00:34:54.040 align:start position:0%
6 and 7 in the days are Saturday and Sunday.   I made
 

00:34:54.040 --> 00:34:56.430 align:start position:0%
6 and 7 in the days are Saturday and Sunday.   I made
this <00:34:54.271><c>choice </c><00:34:54.502><c>to </c><00:34:54.733><c>exclude </c><00:34:54.964><c>it </c><00:34:55.195><c>if </c><00:34:55.426><c>it </c><00:34:55.657><c>is </c><00:34:55.888><c>the </c><00:34:56.119><c>same</c>

00:34:56.430 --> 00:34:56.440 align:start position:0%
this choice to exclude it if it is the same
 

00:34:56.440 --> 00:34:58.150 align:start position:0%
this choice to exclude it if it is the same
.  <00:34:56.696><c>Then, </c><00:34:56.952><c>since </c><00:34:57.208><c>the </c><00:34:57.464><c>weekend </c><00:34:57.720><c>is</c>

00:34:58.150 --> 00:34:58.160 align:start position:0%
.  Then, since the weekend is
 

00:34:58.160 --> 00:35:00.109 align:start position:0%
.  Then, since the weekend is
excluded, <00:34:58.460><c>it </c><00:34:58.760><c>can </c><00:34:59.060><c>be </c><00:34:59.360><c>considered </c><00:34:59.660><c>a </c><00:34:59.960><c>weekday</c>

00:35:00.109 --> 00:35:00.119 align:start position:0%
excluded, it can be considered a weekday
 

00:35:00.119 --> 00:35:02.349 align:start position:0%
excluded, it can be considered a weekday
.  <00:35:00.376><c>So, </c><00:35:00.633><c>I </c><00:35:00.890><c>created </c><00:35:01.147><c>a </c><00:35:01.404><c>filter </c><00:35:01.661><c>for </c><00:35:01.918><c>weekdays,</c>

00:35:02.349 --> 00:35:02.359 align:start position:0%
.  So, I created a filter for weekdays,
 

00:35:02.359 --> 00:35:04.430 align:start position:0%
.  So, I created a filter for weekdays,
saved <00:35:02.599><c>it, </c><00:35:02.839><c>and </c><00:35:03.079><c>pressed </c><00:35:03.319><c>the </c><00:35:03.559><c>complete </c><00:35:03.799><c>button </c><00:35:04.039><c>to</c>

00:35:04.430 --> 00:35:04.440 align:start position:0%
saved it, and pressed the complete button to
 

00:35:04.440 --> 00:35:07.230 align:start position:0%
saved it, and pressed the complete button to
set <00:35:05.040><c>it </c><00:35:05.640><c>up.   </c><00:35:06.240><c>You</c>

00:35:07.230 --> 00:35:09.470 align:start position:0%
set it up.   You
 

00:35:09.470 --> 00:35:09.480 align:start position:0%
 
 

00:35:09.480 --> 00:35:11.390 align:start position:0%
 
can <00:35:09.600><c>approach </c><00:35:09.720><c>the </c><00:35:09.840><c>part </c><00:35:09.960><c>labeled </c><00:35:10.080><c>"weekend" </c><00:35:10.200><c>below </c><00:35:10.320><c>with </c><00:35:10.440><c>a </c><00:35:10.560><c>similar </c><00:35:10.680><c>concept.   </c><00:35:10.800><c>If </c><00:35:10.920><c>you</c>

00:35:11.390 --> 00:35:11.400 align:start position:0%
can approach the part labeled "weekend" below with a similar concept.   If you
 

00:35:11.400 --> 00:35:14.710 align:start position:0%
can approach the part labeled "weekend" below with a similar concept.   If you
press <00:35:11.614><c>the </c><00:35:11.828><c>pencil </c><00:35:12.042><c>button </c><00:35:12.256><c>in </c><00:35:12.470><c>the </c><00:35:12.684><c>same </c><00:35:12.898><c>way, </c><00:35:13.112><c>you </c><00:35:13.326><c>will </c><00:35:13.540><c>see </c><00:35:13.754><c>that</c>

00:35:14.710 --> 00:35:14.720 align:start position:0%
press the pencil button in the same way, you will see that
 

00:35:14.720 --> 00:35:17.589 align:start position:0%
press the pencil button in the same way, you will see that
Saturday <00:35:15.113><c>and </c><00:35:15.506><c>Sunday </c><00:35:15.899><c>are </c><00:35:16.292><c>the </c><00:35:16.685><c>same, </c><00:35:17.078><c>and</c>

00:35:17.589 --> 00:35:17.599 align:start position:0%
Saturday and Sunday are the same, and
 

00:35:17.599 --> 00:35:19.109 align:start position:0%
Saturday and Sunday are the same, and
I

00:35:19.109 --> 00:35:19.119 align:start position:0%
I
 

00:35:19.119 --> 00:35:21.150 align:start position:0%
I
made <00:35:19.261><c>it </c><00:35:19.403><c>like </c><00:35:19.545><c>this </c><00:35:19.687><c>to </c><00:35:19.829><c>include </c><00:35:19.971><c>this.  </c><00:35:20.113><c>Earlier, </c><00:35:20.255><c>it </c><00:35:20.397><c>was</c>

00:35:21.150 --> 00:35:21.160 align:start position:0%
made it like this to include this.  Earlier, it was
 

00:35:21.160 --> 00:35:23.349 align:start position:0%
made it like this to include this.  Earlier, it was
excluded <00:35:21.272><c>during </c><00:35:21.384><c>the </c><00:35:21.496><c>weekdays, </c><00:35:21.608><c>but </c><00:35:21.720><c>since </c><00:35:21.832><c>it </c><00:35:21.944><c>is </c><00:35:22.056><c>said </c><00:35:22.168><c>to </c><00:35:22.280><c>be </c><00:35:22.392><c>included </c><00:35:22.504><c>this </c><00:35:22.616><c>time, </c><00:35:22.728><c>we </c><00:35:22.840><c>will </c><00:35:22.952><c>get </c><00:35:23.064><c>the</c>

00:35:23.349 --> 00:35:23.359 align:start position:0%
excluded during the weekdays, but since it is said to be included this time, we will get the
 

00:35:23.359 --> 00:35:25.310 align:start position:0%
excluded during the weekdays, but since it is said to be included this time, we will get the
days <00:35:23.687><c>that </c><00:35:24.015><c>apply </c><00:35:24.343><c>only </c><00:35:24.671><c>to </c><00:35:24.999><c>weekends</c>

00:35:25.310 --> 00:35:25.320 align:start position:0%
days that apply only to weekends
 

00:35:25.320 --> 00:35:27.349 align:start position:0%
days that apply only to weekends
.  <00:35:25.515><c>If </c><00:35:25.710><c>you </c><00:35:25.905><c>set </c><00:35:26.100><c>it </c><00:35:26.295><c>up </c><00:35:26.490><c>like </c><00:35:26.685><c>this </c><00:35:26.880><c>and</c>

00:35:27.349 --> 00:35:27.359 align:start position:0%
.  If you set it up like this and
 

00:35:27.359 --> 00:35:29.750 align:start position:0%
.  If you set it up like this and
click <00:35:28.419><c>Save, </c><00:35:29.479><c>the</c>

00:35:29.750 --> 00:35:29.760 align:start position:0%
click Save, the
 

00:35:29.760 --> 00:35:33.470 align:start position:0%
click Save, the
time <00:35:29.930><c>series </c><00:35:30.100><c>chart </c><00:35:30.270><c>at </c><00:35:30.440><c>the </c><00:35:30.610><c>bottom </c><00:35:30.780><c>will </c><00:35:30.950><c>be </c><00:35:31.120><c>able </c><00:35:31.290><c>to </c><00:35:31.460><c>display </c><00:35:31.630><c>an </c><00:35:31.800><c>hourly </c><00:35:31.970><c>chart </c><00:35:32.140><c>for </c><00:35:32.310><c>the </c><00:35:32.480><c>weekend</c>

00:35:33.470 --> 00:35:33.480 align:start position:0%
time series chart at the bottom will be able to display an hourly chart for the weekend
 

00:35:33.480 --> 00:35:36.349 align:start position:0%
time series chart at the bottom will be able to display an hourly chart for the weekend
.   <00:35:34.419><c>It </c><00:35:35.358><c>is</c>

00:35:36.349 --> 00:35:38.670 align:start position:0%
.   It is
 

00:35:38.670 --> 00:35:38.680 align:start position:0%
 
 

00:35:38.680 --> 00:35:41.270 align:start position:0%
 
very <00:35:38.809><c>important </c><00:35:38.938><c>to </c><00:35:39.067><c>look </c><00:35:39.196><c>at </c><00:35:39.325><c>time </c><00:35:39.454><c>series </c><00:35:39.583><c>charts </c><00:35:39.712><c>in </c><00:35:39.841><c>detail.  </c><00:35:39.970><c>This </c><00:35:40.099><c>is </c><00:35:40.228><c>because </c><00:35:40.357><c>the</c>

00:35:41.270 --> 00:35:43.190 align:start position:0%
very important to look at time series charts in detail.  This is because the
 

00:35:43.190 --> 00:35:43.200 align:start position:0%
 
 

00:35:43.200 --> 00:35:45.589 align:start position:0%
 
various <00:35:45.160><c>user</c>

00:35:45.589 --> 00:35:45.599 align:start position:0%
various user
 

00:35:45.599 --> 00:35:48.430 align:start position:0%
various user
behaviors <00:35:45.780><c>occurring </c><00:35:45.961><c>within </c><00:35:46.142><c>event </c><00:35:46.323><c>or </c><00:35:46.504><c>promotion </c><00:35:46.685><c>websites </c><00:35:46.866><c>show </c><00:35:47.047><c>patterns </c><00:35:47.228><c>that </c><00:35:47.409><c>appear </c><00:35:47.590><c>differently </c><00:35:47.771><c>over </c><00:35:47.952><c>time</c>

00:35:48.430 --> 00:35:48.440 align:start position:0%
behaviors occurring within event or promotion websites show patterns that appear differently over time
 

00:35:48.440 --> 00:35:49.990 align:start position:0%
behaviors occurring within event or promotion websites show patterns that appear differently over time
.

00:35:49.990 --> 00:35:50.000 align:start position:0%
.
 

00:35:50.000 --> 00:35:52.430 align:start position:0%
.
To <00:35:50.314><c>look </c><00:35:50.628><c>at </c><00:35:50.942><c>that </c><00:35:51.256><c>in </c><00:35:51.570><c>more </c><00:35:51.884><c>detail, </c><00:35:52.198><c>we</c>

00:35:52.430 --> 00:35:52.440 align:start position:0%
To look at that in more detail, we
 

00:35:52.440 --> 00:35:54.390 align:start position:0%
To look at that in more detail, we
need <00:35:52.600><c>to </c><00:35:52.760><c>examine </c><00:35:52.920><c>the </c><00:35:53.080><c>poem </c><00:35:53.240><c>in </c><00:35:53.400><c>more </c><00:35:53.560><c>detail.</c>

00:35:54.390 --> 00:35:54.400 align:start position:0%
need to examine the poem in more detail.
 

00:35:54.400 --> 00:35:56.069 align:start position:0%
need to examine the poem in more detail.
So, <00:35:54.565><c>instead </c><00:35:54.730><c>of </c><00:35:54.895><c>checking </c><00:35:55.060><c>down </c><00:35:55.225><c>to </c><00:35:55.390><c>the </c><00:35:55.555><c>hour, </c><00:35:55.720><c>you</c>

00:35:56.069 --> 00:35:58.470 align:start position:0%
So, instead of checking down to the hour, you
 

00:35:58.470 --> 00:35:58.480 align:start position:0%
 
 

00:35:58.480 --> 00:36:00.630 align:start position:0%
 
can <00:35:58.547><c>also </c><00:35:58.614><c>see </c><00:35:58.681><c>the </c><00:35:58.748><c>distinction </c><00:35:58.815><c>between </c><00:35:58.882><c>weekends </c><00:35:58.949><c>and </c><00:35:59.016><c>weekdays </c><00:35:59.083><c>based </c><00:35:59.150><c>on </c><00:35:59.217><c>the </c><00:35:59.284><c>time.  </c><00:35:59.351><c>And </c><00:35:59.418><c>please </c><00:35:59.485><c>note </c><00:35:59.552><c>that </c><00:35:59.619><c>there </c><00:35:59.686><c>is </c><00:35:59.753><c>a </c><00:35:59.820><c>2D </c><00:35:59.887><c>table </c><00:35:59.954><c>for </c><00:36:00.021><c>the </c><00:36:00.088><c>days </c><00:36:00.155><c>and</c>

00:36:00.630 --> 00:36:00.640 align:start position:0%
can also see the distinction between weekends and weekdays based on the time.  And please note that there is a 2D table for the days and
 

00:36:00.640 --> 00:36:03.510 align:start position:0%
can also see the distinction between weekends and weekdays based on the time.  And please note that there is a 2D table for the days and
times

00:36:03.510 --> 00:36:03.520 align:start position:0%
times
 

00:36:03.520 --> 00:36:05.230 align:start position:0%
times


00:36:05.230 --> 00:36:05.240 align:start position:0%
 
 

00:36:05.240 --> 00:36:07.349 align:start position:0%
 
.  <00:36:07.040><c>You</c>

00:36:07.349 --> 00:36:07.359 align:start position:0%
.  You
 

00:36:07.359 --> 00:36:08.870 align:start position:0%
.  You
can <00:36:07.505><c>see </c><00:36:07.651><c>the </c><00:36:07.797><c>acquisition </c><00:36:07.943><c>reports </c><00:36:08.089><c>created </c><00:36:08.235><c>by </c><00:36:08.381><c>period </c><00:36:08.527><c>like </c><00:36:08.673><c>this</c>

00:36:08.870 --> 00:36:08.880 align:start position:0%
can see the acquisition reports created by period like this
 

00:36:08.880 --> 00:36:11.430 align:start position:0%
can see the acquisition reports created by period like this
.  <00:36:09.106><c>And </c><00:36:09.332><c>next, </c><00:36:09.558><c>you </c><00:36:09.784><c>can </c><00:36:10.010><c>see </c><00:36:10.236><c>how </c><00:36:10.462><c>to </c><00:36:10.688><c>create </c><00:36:10.914><c>a</c>

00:36:11.430 --> 00:36:11.440 align:start position:0%
.  And next, you can see how to create a
 

00:36:11.440 --> 00:36:14.270 align:start position:0%
.  And next, you can see how to create a
report <00:36:11.826><c>that </c><00:36:12.212><c>analyzes </c><00:36:12.598><c>page </c><00:36:12.984><c>performance </c><00:36:13.370><c>and </c><00:36:13.756><c>results</c>

00:36:14.270 --> 00:36:14.280 align:start position:0%
report that analyzes page performance and results
 

00:36:14.280 --> 00:36:16.150 align:start position:0%
report that analyzes page performance and results
.  <00:36:15.960><c>yes.</c>

00:36:16.150 --> 00:36:16.160 align:start position:0%
.  yes.
 

00:36:16.160 --> 00:36:17.910 align:start position:0%
.  yes.
If <00:36:16.382><c>you </c><00:36:16.604><c>switch </c><00:36:16.826><c>to </c><00:36:17.048><c>the </c><00:36:17.270><c>replay </c><00:36:17.492><c>screen, </c><00:36:17.714><c>you</c>

00:36:17.910 --> 00:36:17.920 align:start position:0%
If you switch to the replay screen, you
 

00:36:17.920 --> 00:36:19.990 align:start position:0%
If you switch to the replay screen, you
can <00:36:18.135><c>view </c><00:36:18.350><c>it </c><00:36:18.565><c>in </c><00:36:18.780><c>a </c><00:36:18.995><c>larger </c><00:36:19.210><c>size.  </c><00:36:19.425><c>yes.   </c><00:36:19.640><c>An</c>

00:36:19.990 --> 00:36:20.000 align:start position:0%
can view it in a larger size.  yes.   An
 

00:36:20.000 --> 00:36:22.829 align:start position:0%
can view it in a larger size.  yes.   An
important <00:36:20.415><c>part </c><00:36:20.830><c>of </c><00:36:21.245><c>page </c><00:36:21.660><c>analysis </c><00:36:22.075><c>is</c>

00:36:22.829 --> 00:36:24.309 align:start position:0%
important part of page analysis is
 

00:36:24.309 --> 00:36:24.319 align:start position:0%
 
 

00:36:24.319 --> 00:36:26.670 align:start position:0%
 
understanding <00:36:24.554><c>the </c><00:36:24.789><c>performance </c><00:36:25.024><c>of </c><00:36:25.259><c>each </c><00:36:25.494><c>page </c><00:36:25.729><c>on </c><00:36:25.964><c>a </c><00:36:26.199><c>website.</c>

00:36:26.670 --> 00:36:26.680 align:start position:0%
understanding the performance of each page on a website.
 

00:36:26.680 --> 00:36:28.870 align:start position:0%
understanding the performance of each page on a website.
So, <00:36:27.190><c>what </c><00:36:27.700><c>does </c><00:36:28.210><c>that </c><00:36:28.720><c>performance</c>

00:36:28.870 --> 00:36:28.880 align:start position:0%
So, what does that performance
 

00:36:28.880 --> 00:36:31.030 align:start position:0%
So, what does that performance
mean?  <00:36:29.260><c>If </c><00:36:29.640><c>you </c><00:36:30.020><c>look, </c><00:36:30.400><c>the</c>

00:36:31.030 --> 00:36:31.040 align:start position:0%
mean?  If you look, the
 

00:36:31.040 --> 00:36:33.069 align:start position:0%
mean?  If you look, the
view <00:36:31.291><c>count </c><00:36:31.542><c>is </c><00:36:31.793><c>displayed </c><00:36:32.044><c>on </c><00:36:32.295><c>every </c><00:36:32.546><c>page.  </c><00:36:32.797><c>You</c>

00:36:33.069 --> 00:36:35.589 align:start position:0%
view count is displayed on every page.  You
 

00:36:35.589 --> 00:36:35.599 align:start position:0%
 
 

00:36:35.599 --> 00:36:37.550 align:start position:0%
 
can <00:36:35.681><c>see </c><00:36:35.763><c>the </c><00:36:35.845><c>scroll </c><00:36:35.927><c>rate </c><00:36:36.009><c>to </c><00:36:36.091><c>see </c><00:36:36.173><c>if </c><00:36:36.255><c>the </c><00:36:36.337><c>page </c><00:36:36.419><c>has </c><00:36:36.501><c>been </c><00:36:36.583><c>read </c><00:36:36.665><c>to </c><00:36:36.747><c>the </c><00:36:36.829><c>end.  </c><00:36:36.911><c>But </c><00:36:36.993><c>when </c><00:36:37.075><c>they </c><00:36:37.157><c>say </c><00:36:37.239><c>the</c>

00:36:37.550 --> 00:36:37.560 align:start position:0%
can see the scroll rate to see if the page has been read to the end.  But when they say the
 

00:36:37.560 --> 00:36:40.349 align:start position:0%
can see the scroll rate to see if the page has been read to the end.  But when they say the
90% <00:36:38.008><c>scroll </c><00:36:38.456><c>ratio </c><00:36:38.904><c>here, </c><00:36:39.352><c>it </c><00:36:39.800><c>means</c>

00:36:40.349 --> 00:36:40.359 align:start position:0%
90% scroll ratio here, it means
 

00:36:40.359 --> 00:36:42.990 align:start position:0%
90% scroll ratio here, it means
scrolling <00:36:41.619><c>90%. </c><00:36:42.879><c>Yes.</c>

00:36:42.990 --> 00:36:43.000 align:start position:0%
scrolling 90%. Yes.
 

00:36:43.000 --> 00:36:44.990 align:start position:0%
scrolling 90%. Yes.
If <00:36:43.410><c>it's </c><00:36:43.820><c>90%, </c><00:36:44.230><c>you </c><00:36:44.640><c>can</c>

00:36:44.990 --> 00:36:45.000 align:start position:0%
If it's 90%, you can
 

00:36:45.000 --> 00:36:47.109 align:start position:0%
If it's 90%, you can
consider <00:36:45.172><c>it </c><00:36:45.344><c>to </c><00:36:45.516><c>have </c><00:36:45.688><c>dropped </c><00:36:45.860><c>almost </c><00:36:46.032><c>all </c><00:36:46.204><c>the </c><00:36:46.376><c>way </c><00:36:46.548><c>down.  </c><00:36:46.720><c>You</c>

00:36:47.109 --> 00:36:49.230 align:start position:0%
consider it to have dropped almost all the way down.  You
 

00:36:49.230 --> 00:36:49.240 align:start position:0%
 
 

00:36:49.240 --> 00:36:51.230 align:start position:0%
 
can <00:36:49.360><c>see </c><00:36:49.480><c>the </c><00:36:49.600><c>percentage </c><00:36:49.720><c>of </c><00:36:49.840><c>90% </c><00:36:49.960><c>scrolled </c><00:36:50.080><c>in </c><00:36:50.200><c>that </c><00:36:50.320><c>way </c><00:36:50.440><c>on </c><00:36:50.560><c>the </c><00:36:50.680><c>clock </c><00:36:50.800><c>chart</c>

00:36:51.230 --> 00:36:51.240 align:start position:0%
can see the percentage of 90% scrolled in that way on the clock chart
 

00:36:51.240 --> 00:36:54.030 align:start position:0%
can see the percentage of 90% scrolled in that way on the clock chart
.

00:36:54.030 --> 00:36:54.040 align:start position:0%
.
 

00:36:54.040 --> 00:36:57.069 align:start position:0%
.
Since <00:36:54.304><c>I </c><00:36:54.568><c>haven't </c><00:36:54.832><c>selected </c><00:36:55.096><c>specific </c><00:36:55.360><c>pages </c><00:36:55.624><c>in </c><00:36:55.888><c>the </c><00:36:56.152><c>filter, </c><00:36:56.416><c>you </c><00:36:56.680><c>can</c>

00:36:57.069 --> 00:36:57.079 align:start position:0%
Since I haven't selected specific pages in the filter, you can
 

00:36:57.079 --> 00:36:59.349 align:start position:0%
Since I haven't selected specific pages in the filter, you can
view <00:36:57.324><c>this </c><00:36:57.569><c>as </c><00:36:57.814><c>the </c><00:36:58.059><c>aggregated </c><00:36:58.304><c>value </c><00:36:58.549><c>for </c><00:36:58.794><c>all </c><00:36:59.039><c>pages</c>

00:36:59.349 --> 00:36:59.359 align:start position:0%
view this as the aggregated value for all pages
 

00:36:59.359 --> 00:37:01.630 align:start position:0%
view this as the aggregated value for all pages
.  <00:36:59.555><c>If </c><00:36:59.751><c>you </c><00:36:59.947><c>want </c><00:37:00.143><c>to </c><00:37:00.339><c>view </c><00:37:00.535><c>only </c><00:37:00.731><c>specific </c><00:37:00.927><c>pages, </c><00:37:01.123><c>you </c><00:37:01.319><c>can</c>

00:37:01.630 --> 00:37:01.640 align:start position:0%
.  If you want to view only specific pages, you can
 

00:37:01.640 --> 00:37:03.670 align:start position:0%
.  If you want to view only specific pages, you can
filter

00:37:03.670 --> 00:37:03.680 align:start position:0%
filter
 

00:37:03.680 --> 00:37:06.150 align:start position:0%
filter
and <00:37:03.920><c>select </c><00:37:04.160><c>them </c><00:37:04.400><c>like </c><00:37:04.640><c>this</c>

00:37:06.150 --> 00:37:06.160 align:start position:0%
and select them like this
 

00:37:06.160 --> 00:37:08.670 align:start position:0%
and select them like this
.  <00:37:06.526><c>Then </c><00:37:06.892><c>you </c><00:37:07.258><c>will </c><00:37:07.624><c>be </c><00:37:07.990><c>able </c><00:37:08.356><c>to</c>

00:37:08.670 --> 00:37:08.680 align:start position:0%
.  Then you will be able to
 

00:37:08.680 --> 00:37:10.349 align:start position:0%
.  Then you will be able to
view <00:37:08.870><c>the </c><00:37:09.060><c>performance </c><00:37:09.250><c>of </c><00:37:09.440><c>that </c><00:37:09.630><c>page </c><00:37:09.820><c>for </c><00:37:10.010><c>10 </c><00:37:10.200><c>months</c>

00:37:10.349 --> 00:37:10.359 align:start position:0%
view the performance of that page for 10 months
 

00:37:10.359 --> 00:37:12.950 align:start position:0%
view the performance of that page for 10 months
.  <00:37:10.939><c>And </c><00:37:11.519><c>now, </c><00:37:12.099><c>I </c><00:37:12.679><c>have</c>

00:37:12.950 --> 00:37:12.960 align:start position:0%
.  And now, I have
 

00:37:12.960 --> 00:37:15.670 align:start position:0%
.  And now, I have
created <00:37:13.480><c>additional </c><00:37:14.000><c>filters, </c><00:37:14.520><c>so </c><00:37:15.040><c>you</c>

00:37:15.670 --> 00:37:17.829 align:start position:0%
created additional filters, so you
 

00:37:17.829 --> 00:37:19.750 align:start position:0%
 
 

00:37:19.750 --> 00:37:19.760 align:start position:0%
 
 

00:37:19.760 --> 00:37:21.670 align:start position:0%
 
can <00:37:19.840><c>use </c><00:37:19.920><c>the </c><00:37:20.000><c>filter </c><00:37:20.080><c>settings </c><00:37:20.160><c>to </c><00:37:20.240><c>see </c><00:37:20.320><c>the </c><00:37:20.400><c>incoming </c><00:37:20.480><c>path </c><00:37:20.560><c>and </c><00:37:20.640><c>even </c><00:37:20.720><c>the </c><00:37:20.800><c>specific </c><00:37:20.880><c>route </c><00:37:20.960><c>taken </c><00:37:21.040><c>to </c><00:37:21.120><c>reach </c><00:37:21.200><c>this </c><00:37:21.280><c>page.</c>

00:37:21.670 --> 00:37:21.680 align:start position:0%
can use the filter settings to see the incoming path and even the specific route taken to reach this page.
 

00:37:21.680 --> 00:37:23.470 align:start position:0%
can use the filter settings to see the incoming path and even the specific route taken to reach this page.
And <00:37:21.835><c>you </c><00:37:21.990><c>can </c><00:37:22.145><c>also </c><00:37:22.300><c>see, </c><00:37:22.455><c>on </c><00:37:22.610><c>a </c><00:37:22.765><c>more </c><00:37:22.920><c>micro </c><00:37:23.075><c>level,</c>

00:37:23.470 --> 00:37:23.480 align:start position:0%
And you can also see, on a more micro level,
 

00:37:23.480 --> 00:37:26.109 align:start position:0%
And you can also see, on a more micro level,
how <00:37:23.654><c>you </c><00:37:23.828><c>entered </c><00:37:24.002><c>this </c><00:37:24.176><c>page </c><00:37:24.350><c>based </c><00:37:24.524><c>on </c><00:37:24.698><c>the </c><00:37:24.872><c>day </c><00:37:25.046><c>of </c><00:37:25.220><c>the </c><00:37:25.394><c>week</c>

00:37:26.109 --> 00:37:27.670 align:start position:0%
how you entered this page based on the day of the week
 

00:37:27.670 --> 00:37:27.680 align:start position:0%
 
 

00:37:27.680 --> 00:37:29.589 align:start position:0%
 
.

00:37:29.589 --> 00:37:29.599 align:start position:0%
.
 

00:37:29.599 --> 00:37:31.910 align:start position:0%
.
Coming <00:37:29.716><c>back </c><00:37:29.833><c>to </c><00:37:29.950><c>this, </c><00:37:30.067><c>you </c><00:37:30.184><c>can </c><00:37:30.301><c>view </c><00:37:30.418><c>the </c><00:37:30.535><c>clock </c><00:37:30.652><c>month </c><00:37:30.769><c>chart </c><00:37:30.886><c>on </c><00:37:31.003><c>every </c><00:37:31.120><c>page </c><00:37:31.237><c>like </c><00:37:31.354><c>this</c>

00:37:31.910 --> 00:37:31.920 align:start position:0%
Coming back to this, you can view the clock month chart on every page like this
 

00:37:31.920 --> 00:37:33.990 align:start position:0%
Coming back to this, you can view the clock month chart on every page like this
.  <00:37:32.820><c>And </c><00:37:33.720><c>at</c>

00:37:33.990 --> 00:37:34.000 align:start position:0%
.  And at
 

00:37:34.000 --> 00:37:36.309 align:start position:0%
.  And at
the <00:37:34.235><c>bottom, </c><00:37:34.470><c>you </c><00:37:34.705><c>can </c><00:37:34.940><c>see </c><00:37:35.175><c>a </c><00:37:35.410><c>list </c><00:37:35.645><c>of </c><00:37:35.880><c>pages</c>

00:37:36.309 --> 00:37:36.319 align:start position:0%
the bottom, you can see a list of pages
 

00:37:36.319 --> 00:37:38.750 align:start position:0%
the bottom, you can see a list of pages
.  <00:37:36.524><c>Now, </c><00:37:36.729><c>if </c><00:37:36.934><c>we </c><00:37:37.139><c>consider </c><00:37:37.344><c>this </c><00:37:37.549><c>as </c><00:37:37.754><c>e-commerce, </c><00:37:37.959><c>we</c>

00:37:38.750 --> 00:37:41.230 align:start position:0%
.  Now, if we consider this as e-commerce, we
 

00:37:41.230 --> 00:37:43.109 align:start position:0%
 
 

00:37:43.109 --> 00:37:45.710 align:start position:0%
 
 

00:37:45.710 --> 00:37:45.720 align:start position:0%
 
 

00:37:45.720 --> 00:37:48.710 align:start position:0%
 
check <00:37:45.809><c>whether </c><00:37:45.898><c>the </c><00:37:45.987><c>user </c><00:37:46.076><c>enters </c><00:37:46.165><c>the </c><00:37:46.254><c>product </c><00:37:46.343><c>lookup </c><00:37:46.432><c>page, </c><00:37:46.521><c>searches </c><00:37:46.610><c>for </c><00:37:46.699><c>a </c><00:37:46.788><c>product, </c><00:37:46.877><c>and </c><00:37:46.966><c>receives </c><00:37:47.055><c>the </c><00:37:47.144><c>full </c><00:37:47.233><c>product </c><00:37:47.322><c>details.  </c><00:37:47.411><c>You </c><00:37:47.500><c>can </c><00:37:47.589><c>see </c><00:37:47.678><c>the </c><00:37:47.767><c>proportion </c><00:37:47.856><c>of </c><00:37:47.945><c>users </c><00:37:48.034><c>who</c>

00:37:48.710 --> 00:37:48.720 align:start position:0%
check whether the user enters the product lookup page, searches for a product, and receives the full product details.  You can see the proportion of users who
 

00:37:48.720 --> 00:37:51.470 align:start position:0%
check whether the user enters the product lookup page, searches for a product, and receives the full product details.  You can see the proportion of users who
actually

00:37:51.470 --> 00:37:51.480 align:start position:0%
actually
 

00:37:51.480 --> 00:37:54.150 align:start position:0%
actually
scrolled <00:37:51.656><c>down </c><00:37:51.832><c>to </c><00:37:52.008><c>90% </c><00:37:52.184><c>of </c><00:37:52.360><c>the </c><00:37:52.536><c>page </c><00:37:52.712><c>compared </c><00:37:52.888><c>to </c><00:37:53.064><c>the </c><00:37:53.240><c>total </c><00:37:53.416><c>number </c><00:37:53.592><c>of</c>

00:37:54.150 --> 00:37:54.160 align:start position:0%
scrolled down to 90% of the page compared to the total number of
 

00:37:54.160 --> 00:37:56.670 align:start position:0%
scrolled down to 90% of the page compared to the total number of
users <00:37:54.709><c>who </c><00:37:55.258><c>viewed </c><00:37:55.807><c>the </c><00:37:56.356><c>page</c>

00:37:56.670 --> 00:37:56.680 align:start position:0%
users who viewed the page
 

00:37:56.680 --> 00:37:59.430 align:start position:0%
users who viewed the page
.  <00:37:57.680><c>And </c><00:37:58.680><c>you</c>

00:37:59.430 --> 00:38:01.670 align:start position:0%
.  And you
 

00:38:01.670 --> 00:38:01.680 align:start position:0%
 
 

00:38:01.680 --> 00:38:03.870 align:start position:0%
 
can <00:38:01.786><c>even </c><00:38:01.892><c>see </c><00:38:01.998><c>the </c><00:38:02.104><c>bounce </c><00:38:02.210><c>rate </c><00:38:02.316><c>of </c><00:38:02.422><c>users </c><00:38:02.528><c>who </c><00:38:02.634><c>entered </c><00:38:02.740><c>the </c><00:38:02.846><c>page </c><00:38:02.952><c>but </c><00:38:03.058><c>left </c><00:38:03.164><c>immediately </c><00:38:03.270><c>without </c><00:38:03.376><c>participating.  </c><00:38:03.482><c>And </c><00:38:03.588><c>the</c>

00:38:03.870 --> 00:38:03.880 align:start position:0%
can even see the bounce rate of users who entered the page but left immediately without participating.  And the
 

00:38:03.880 --> 00:38:06.829 align:start position:0%
can even see the bounce rate of users who entered the page but left immediately without participating.  And the
time <00:38:04.066><c>spent </c><00:38:04.252><c>participating </c><00:38:04.438><c>in </c><00:38:04.624><c>that </c><00:38:04.810><c>page.  </c><00:38:04.996><c>In </c><00:38:05.182><c>other </c><00:38:05.368><c>words, </c><00:38:05.554><c>you </c><00:38:05.740><c>can </c><00:38:05.926><c>consider </c><00:38:06.112><c>these</c>

00:38:06.829 --> 00:38:06.839 align:start position:0%
time spent participating in that page.  In other words, you can consider these
 

00:38:06.839 --> 00:38:09.430 align:start position:0%
time spent participating in that page.  In other words, you can consider these
five <00:38:07.349><c>indicators </c><00:38:07.859><c>as </c><00:38:08.369><c>performance </c><00:38:08.879><c>metrics</c>

00:38:09.430 --> 00:38:09.440 align:start position:0%
five indicators as performance metrics
 

00:38:09.440 --> 00:38:12.349 align:start position:0%
five indicators as performance metrics
.  <00:38:09.572><c>You </c><00:38:09.704><c>can </c><00:38:09.836><c>view </c><00:38:09.968><c>this </c><00:38:10.100><c>as </c><00:38:10.232><c>an </c><00:38:10.364><c>indicator </c><00:38:10.496><c>of </c><00:38:10.628><c>how </c><00:38:10.760><c>high </c><00:38:10.892><c>the </c><00:38:11.024><c>engagement </c><00:38:11.156><c>is </c><00:38:11.288><c>on </c><00:38:11.420><c>that </c><00:38:11.552><c>page</c>

00:38:12.349 --> 00:38:14.710 align:start position:0%
.  You can view this as an indicator of how high the engagement is on that page
 

00:38:14.710 --> 00:38:14.720 align:start position:0%
 
 

00:38:14.720 --> 00:38:17.390 align:start position:0%
 
.  <00:38:15.191><c>You </c><00:38:15.662><c>can </c><00:38:16.133><c>check </c><00:38:16.604><c>the </c><00:38:17.075><c>performance</c>

00:38:17.390 --> 00:38:17.400 align:start position:0%
.  You can check the performance
 

00:38:17.400 --> 00:38:19.790 align:start position:0%
.  You can check the performance
results <00:38:17.592><c>by </c><00:38:17.784><c>looking </c><00:38:17.976><c>at </c><00:38:18.168><c>the </c><00:38:18.360><c>"Add </c><00:38:18.552><c>to </c><00:38:18.744><c>Cart" </c><00:38:18.936><c>metric </c><00:38:19.128><c>on </c><00:38:19.320><c>the </c><00:38:19.512><c>right</c>

00:38:19.790 --> 00:38:19.800 align:start position:0%
results by looking at the "Add to Cart" metric on the right
 

00:38:19.800 --> 00:38:22.030 align:start position:0%
results by looking at the "Add to Cart" metric on the right
. <00:38:19.970><c>Since </c><00:38:20.140><c>this </c><00:38:20.310><c>is </c><00:38:20.480><c>a</c>

00:38:22.030 --> 00:38:22.040 align:start position:0%
. Since this is a
 

00:38:22.040 --> 00:38:24.030 align:start position:0%
. Since this is a
demo <00:38:22.330><c>account </c><00:38:22.620><c>and </c><00:38:22.910><c>an </c><00:38:23.200><c>e-commerce</c>

00:38:24.030 --> 00:38:24.040 align:start position:0%
demo account and an e-commerce
 

00:38:24.040 --> 00:38:26.670 align:start position:0%
demo account and an e-commerce
site, <00:38:24.226><c>the </c><00:38:24.412><c>conversion </c><00:38:24.598><c>element </c><00:38:24.784><c>on </c><00:38:24.970><c>the </c><00:38:25.156><c>detail </c><00:38:25.342><c>page </c><00:38:25.528><c>is </c><00:38:25.714><c>"</c>

00:38:26.670 --> 00:38:28.430 align:start position:0%
site, the conversion element on the detail page is "
 

00:38:28.430 --> 00:38:28.440 align:start position:0%
 
 

00:38:28.440 --> 00:38:30.710 align:start position:0%
 
Add <00:38:28.792><c>to </c><00:38:29.144><c>Cart."  </c><00:38:29.496><c>So, </c><00:38:29.848><c>if </c><00:38:30.200><c>we</c>

00:38:30.710 --> 00:38:30.720 align:start position:0%
Add to Cart."  So, if we
 

00:38:30.720 --> 00:38:32.910 align:start position:0%
Add to Cart."  So, if we
sort <00:38:30.928><c>the </c><00:38:31.136><c>"Add </c><00:38:31.344><c>to </c><00:38:31.552><c>Cart" </c><00:38:31.760><c>actions </c><00:38:31.968><c>in </c><00:38:32.176><c>descending </c><00:38:32.384><c>order, </c><00:38:32.592><c>the</c>

00:38:32.910 --> 00:38:32.920 align:start position:0%
sort the "Add to Cart" actions in descending order, the
 

00:38:32.920 --> 00:38:35.950 align:start position:0%
sort the "Add to Cart" actions in descending order, the
corresponding <00:38:33.960><c>detail </c><00:38:35.000><c>page</c>

00:38:35.950 --> 00:38:35.960 align:start position:0%
corresponding detail page
 

00:38:35.960 --> 00:38:37.990 align:start position:0%
corresponding detail page
showed <00:38:36.253><c>this </c><00:38:36.546><c>kind </c><00:38:36.839><c>of </c><00:38:37.132><c>performance, </c><00:38:37.425><c>and </c><00:38:37.718><c>the</c>

00:38:37.990 --> 00:38:38.000 align:start position:0%
showed this kind of performance, and the
 

00:38:38.000 --> 00:38:40.550 align:start position:0%
showed this kind of performance, and the
conversion <00:38:38.333><c>bounds </c><00:38:38.666><c>resulting </c><00:38:38.999><c>from </c><00:38:39.332><c>that </c><00:38:39.665><c>performance—the </c><00:38:39.998><c>"</c>

00:38:40.550 --> 00:38:40.560 align:start position:0%
conversion bounds resulting from that performance—the "
 

00:38:40.560 --> 00:38:44.069 align:start position:0%
conversion bounds resulting from that performance—the "
Add" <00:38:43.359><c>action—</c>

00:38:44.069 --> 00:38:44.079 align:start position:0%
Add" action—
 

00:38:44.079 --> 00:38:46.670 align:start position:0%
Add" action—
showed <00:38:44.479><c>nine </c><00:38:44.879><c>instances </c><00:38:45.279><c>like </c><00:38:45.679><c>this.</c>

00:38:46.670 --> 00:38:46.680 align:start position:0%
showed nine instances like this.
 

00:38:46.680 --> 00:38:48.470 align:start position:0%
showed nine instances like this.
So, <00:38:46.839><c>to </c><00:38:46.998><c>summarize </c><00:38:47.157><c>the </c><00:38:47.316><c>important </c><00:38:47.475><c>points </c><00:38:47.634><c>of </c><00:38:47.793><c>page </c><00:38:47.952><c>analysis, </c><00:38:48.111><c>you</c>

00:38:48.470 --> 00:38:50.870 align:start position:0%
So, to summarize the important points of page analysis, you
 

00:38:50.870 --> 00:38:53.230 align:start position:0%
 
 

00:38:53.230 --> 00:38:53.240 align:start position:0%
 
 

00:38:53.240 --> 00:38:55.309 align:start position:0%
 
can <00:38:53.372><c>select </c><00:38:53.504><c>specific </c><00:38:53.636><c>pages </c><00:38:53.768><c>or </c><00:38:53.900><c>traffic </c><00:38:54.032><c>sources </c><00:38:54.164><c>through </c><00:38:54.296><c>filters </c><00:38:54.428><c>like </c><00:38:54.560><c>this.  </c><00:38:54.692><c>Based </c><00:38:54.824><c>on </c><00:38:54.956><c>that,</c>

00:38:55.309 --> 00:38:57.190 align:start position:0%
can select specific pages or traffic sources through filters like this.  Based on that,
 

00:38:57.190 --> 00:39:00.150 align:start position:0%
 
 

00:39:00.150 --> 00:39:00.160 align:start position:0%
 
 

00:39:00.160 --> 00:39:02.069 align:start position:0%
 
through <00:39:00.264><c>performance </c><00:39:00.368><c>comparisons </c><00:39:00.472><c>on </c><00:39:00.576><c>each </c><00:39:00.680><c>page </c><00:39:00.784><c>of </c><00:39:00.888><c>the </c><00:39:00.992><c>monthly </c><00:39:01.096><c>performance, </c><00:39:01.200><c>you </c><00:39:01.304><c>can </c><00:39:01.408><c>see </c><00:39:01.512><c>how </c><00:39:01.616><c>conversions </c><00:39:01.720><c>are</c>

00:39:02.069 --> 00:39:02.079 align:start position:0%
through performance comparisons on each page of the monthly performance, you can see how conversions are
 

00:39:02.079 --> 00:39:04.790 align:start position:0%
through performance comparisons on each page of the monthly performance, you can see how conversions are
progressing <00:39:02.567><c>and </c><00:39:03.055><c>even </c><00:39:03.543><c>compare </c><00:39:04.031><c>whether </c><00:39:04.519><c>each</c>

00:39:04.790 --> 00:39:04.800 align:start position:0%
progressing and even compare whether each
 

00:39:04.800 --> 00:39:07.630 align:start position:0%
progressing and even compare whether each
metric <00:39:05.053><c>has </c><00:39:05.306><c>risen </c><00:39:05.559><c>or </c><00:39:05.812><c>fallen </c><00:39:06.065><c>compared </c><00:39:06.318><c>to </c><00:39:06.571><c>the </c><00:39:06.824><c>previous </c><00:39:07.077><c>period</c>

00:39:07.630 --> 00:39:09.270 align:start position:0%
metric has risen or fallen compared to the previous period
 

00:39:09.270 --> 00:39:09.280 align:start position:0%
 
 

00:39:09.280 --> 00:39:11.349 align:start position:0%
 
.  <00:39:09.444><c>Then, </c><00:39:09.608><c>let's </c><00:39:09.772><c>take </c><00:39:09.936><c>a </c><00:39:10.100><c>look </c><00:39:10.264><c>at </c><00:39:10.428><c>how </c><00:39:10.592><c>this </c><00:39:10.756><c>table </c><00:39:10.920><c>was</c>

00:39:11.349 --> 00:39:11.359 align:start position:0%
.  Then, let's take a look at how this table was
 

00:39:11.359 --> 00:39:13.230 align:start position:0%
.  Then, let's take a look at how this table was
created.

00:39:13.230 --> 00:39:14.950 align:start position:0%
created.
 

00:39:14.950 --> 00:39:14.960 align:start position:0%
 
 

00:39:14.960 --> 00:39:17.910 align:start position:0%
 
If <00:39:15.082><c>you </c><00:39:15.204><c>press </c><00:39:15.326><c>the </c><00:39:15.448><c>edit </c><00:39:15.570><c>button </c><00:39:15.692><c>again </c><00:39:15.814><c>like </c><00:39:15.936><c>this...  </c><00:39:16.058><c>If </c><00:39:16.180><c>you </c><00:39:16.302><c>click </c><00:39:16.424><c>on </c><00:39:16.546><c>the </c><00:39:16.668><c>table, </c><00:39:16.790><c>I </c><00:39:16.912><c>have</c>

00:39:17.910 --> 00:39:17.920 align:start position:0%
If you press the edit button again like this...  If you click on the table, I have
 

00:39:17.920 --> 00:39:20.870 align:start position:0%
If you press the edit button again like this...  If you click on the table, I have
currently <00:39:18.163><c>entered </c><00:39:18.406><c>six </c><00:39:18.649><c>items </c><00:39:18.892><c>into </c><00:39:19.135><c>the </c><00:39:19.378><c>measurement </c><00:39:19.621><c>section: </c><00:39:19.864><c>one, </c><00:39:20.107><c>two, </c><00:39:20.350><c>three, </c><00:39:20.593><c>four,</c>

00:39:20.870 --> 00:39:20.880 align:start position:0%
currently entered six items into the measurement section: one, two, three, four,
 

00:39:20.880 --> 00:39:22.270 align:start position:0%
currently entered six items into the measurement section: one, two, three, four,
five, <00:39:21.499><c>and </c><00:39:22.118><c>six</c>

00:39:22.270 --> 00:39:22.280 align:start position:0%
five, and six
 

00:39:22.280 --> 00:39:24.390 align:start position:0%
five, and six
.  <00:39:22.424><c>You </c><00:39:22.568><c>know </c><00:39:22.712><c>there </c><00:39:22.856><c>is </c><00:39:23.000><c>a </c><00:39:23.144><c>comparison </c><00:39:23.288><c>of </c><00:39:23.432><c>the </c><00:39:23.576><c>previous </c><00:39:23.720><c>period </c><00:39:23.864><c>for </c><00:39:24.008><c>each </c><00:39:24.152><c>one</c>

00:39:24.390 --> 00:39:24.400 align:start position:0%
.  You know there is a comparison of the previous period for each one
 

00:39:24.400 --> 00:39:26.630 align:start position:0%
.  You know there is a comparison of the previous period for each one
. <00:39:25.200><c>As </c><00:39:26.000><c>for</c>

00:39:26.630 --> 00:39:26.640 align:start position:0%
. As for
 

00:39:26.640 --> 00:39:29.870 align:start position:0%
. As for
how <00:39:26.920><c>this </c><00:39:27.200><c>was </c><00:39:27.480><c>done, </c><00:39:27.760><c>if</c>

00:39:29.870 --> 00:39:29.880 align:start position:0%
how this was done, if
 

00:39:29.880 --> 00:39:32.710 align:start position:0%
how this was done, if
you <00:39:30.132><c>look </c><00:39:30.384><c>below—I </c><00:39:30.636><c>did </c><00:39:30.888><c>explain </c><00:39:31.140><c>the </c><00:39:31.392><c>comparison </c><00:39:31.644><c>period's </c><00:39:31.896><c>previous </c><00:39:32.148><c>period </c><00:39:32.400><c>earlier—</c>

00:39:32.710 --> 00:39:34.670 align:start position:0%
you look below—I did explain the comparison period's previous period earlier—
 

00:39:34.670 --> 00:39:34.680 align:start position:0%
 
 

00:39:34.680 --> 00:39:36.990 align:start position:0%
 
if <00:39:34.971><c>you </c><00:39:35.262><c>set </c><00:39:35.553><c>the </c><00:39:35.844><c>previous </c><00:39:36.135><c>period, </c><00:39:36.426><c>you </c><00:39:36.717><c>can</c>

00:39:36.990 --> 00:39:37.000 align:start position:0%
if you set the previous period, you can
 

00:39:37.000 --> 00:39:39.190 align:start position:0%
if you set the previous period, you can
view <00:39:37.163><c>the </c><00:39:37.326><c>comparison </c><00:39:37.489><c>of </c><00:39:37.652><c>the </c><00:39:37.815><c>previous </c><00:39:37.978><c>period </c><00:39:38.141><c>for </c><00:39:38.304><c>each </c><00:39:38.467><c>indicator </c><00:39:38.630><c>together </c><00:39:38.793><c>like </c><00:39:38.956><c>this</c>

00:39:39.190 --> 00:39:39.200 align:start position:0%
view the comparison of the previous period for each indicator together like this
 

00:39:39.200 --> 00:39:41.390 align:start position:0%
view the comparison of the previous period for each indicator together like this
.  <00:39:39.425><c>So, </c><00:39:39.650><c>if </c><00:39:39.875><c>you </c><00:39:40.100><c>select </c><00:39:40.325><c>an </c><00:39:40.550><c>earlier </c><00:39:40.775><c>period </c><00:39:41.000><c>and</c>

00:39:41.390 --> 00:39:41.400 align:start position:0%
.  So, if you select an earlier period and
 

00:39:41.400 --> 00:39:44.430 align:start position:0%
.  So, if you select an earlier period and
create <00:39:42.080><c>this </c><00:39:42.760><c>table, </c><00:39:43.440><c>there</c>

00:39:44.430 --> 00:39:44.440 align:start position:0%
create this table, there
 

00:39:44.440 --> 00:39:47.109 align:start position:0%
create this table, there
are <00:39:45.030><c>actually </c><00:39:45.620><c>six </c><00:39:46.210><c>indicators, </c><00:39:46.800><c>but</c>

00:39:47.109 --> 00:39:47.119 align:start position:0%
are actually six indicators, but
 

00:39:47.119 --> 00:39:50.270 align:start position:0%
are actually six indicators, but
for <00:39:47.232><c>each </c><00:39:47.345><c>of </c><00:39:47.458><c>the </c><00:39:47.571><c>six, </c><00:39:47.684><c>there </c><00:39:47.797><c>is </c><00:39:47.910><c>the </c><00:39:48.023><c>advantage </c><00:39:48.136><c>of </c><00:39:48.249><c>being </c><00:39:48.362><c>able </c><00:39:48.475><c>to </c><00:39:48.588><c>view </c><00:39:48.701><c>the </c><00:39:48.814><c>comparison </c><00:39:48.927><c>with </c><00:39:49.040><c>the </c><00:39:49.153><c>previous </c><00:39:49.266><c>institution</c>

00:39:50.270 --> 00:39:52.030 align:start position:0%
for each of the six, there is the advantage of being able to view the comparison with the previous institution
 

00:39:52.030 --> 00:39:52.040 align:start position:0%
 
 

00:39:52.040 --> 00:39:54.910 align:start position:0%
 
.  <00:39:52.353><c>yes.  </c><00:39:52.666><c>In </c><00:39:52.979><c>this </c><00:39:53.292><c>way, </c><00:39:53.605><c>CutsO </c><00:39:53.918><c>allows</c>

00:39:54.910 --> 00:39:54.920 align:start position:0%
.  yes.  In this way, CutsO allows
 

00:39:54.920 --> 00:39:56.990 align:start position:0%
.  yes.  In this way, CutsO allows
us <00:39:55.012><c>to </c><00:39:55.104><c>gather </c><00:39:55.196><c>content </c><00:39:55.288><c>that </c><00:39:55.380><c>is </c><00:39:55.472><c>easy </c><00:39:55.564><c>to </c><00:39:55.656><c>view </c><00:39:55.748><c>and </c><00:39:55.840><c>what </c><00:39:55.932><c>we </c><00:39:56.024><c>want </c><00:39:56.116><c>to </c><00:39:56.208><c>see, </c><00:39:56.300><c>and </c><00:39:56.392><c>organize </c><00:39:56.484><c>it </c><00:39:56.576><c>into </c><00:39:56.668><c>a</c>

00:39:56.990 --> 00:39:57.000 align:start position:0%
us to gather content that is easy to view and what we want to see, and organize it into a
 

00:39:57.000 --> 00:39:59.829 align:start position:0%
us to gather content that is easy to view and what we want to see, and organize it into a
table,

00:39:59.829 --> 00:40:01.550 align:start position:0%
table,
 

00:40:01.550 --> 00:40:01.560 align:start position:0%
 
 

00:40:01.560 --> 00:40:04.270 align:start position:0%
 
making <00:40:01.651><c>it </c><00:40:01.742><c>much </c><00:40:01.833><c>more </c><00:40:01.924><c>visually </c><00:40:02.015><c>appealing </c><00:40:02.106><c>for </c><00:40:02.197><c>visuals</c>

00:40:04.270 --> 00:40:04.280 align:start position:0%
making it much more visually appealing for visuals
 

00:40:04.280 --> 00:40:06.710 align:start position:0%
making it much more visually appealing for visuals
.  <00:40:04.959><c>And </c><00:40:05.638><c>finally, </c><00:40:06.317><c>let</c>

00:40:06.710 --> 00:40:08.829 align:start position:0%
.  And finally, let
 

00:40:08.829 --> 00:40:08.839 align:start position:0%
 
 

00:40:08.839 --> 00:40:10.950 align:start position:0%
 
's <00:40:08.975><c>take </c><00:40:09.111><c>a </c><00:40:09.247><c>look </c><00:40:09.383><c>at </c><00:40:09.519><c>the </c><00:40:09.655><c>e-commerce </c><00:40:09.791><c>report.  </c><00:40:09.927><c>yes.  </c><00:40:10.063><c>Generally, </c><00:40:10.199><c>when</c>

00:40:10.950 --> 00:40:10.960 align:start position:0%
's take a look at the e-commerce report.  yes.  Generally, when
 

00:40:10.960 --> 00:40:13.870 align:start position:0%
's take a look at the e-commerce report.  yes.  Generally, when
looking <00:40:11.549><c>at </c><00:40:12.138><c>e-commerce </c><00:40:12.727><c>reports, </c><00:40:13.316><c>you</c>

00:40:13.870 --> 00:40:15.750 align:start position:0%
looking at e-commerce reports, you
 

00:40:15.750 --> 00:40:15.760 align:start position:0%
 
 

00:40:15.760 --> 00:40:17.829 align:start position:0%
 
can <00:40:15.874><c>see </c><00:40:15.988><c>a </c><00:40:16.102><c>lot </c><00:40:16.216><c>of </c><00:40:16.330><c>general </c><00:40:16.444><c>information </c><00:40:16.558><c>such </c><00:40:16.672><c>as </c><00:40:16.786><c>how </c><00:40:16.900><c>much </c><00:40:17.014><c>was </c><00:40:17.128><c>purchased </c><00:40:17.242><c>and </c><00:40:17.356><c>the </c><00:40:17.470><c>purchase </c><00:40:17.584><c>amount</c>

00:40:17.829 --> 00:40:17.839 align:start position:0%
can see a lot of general information such as how much was purchased and the purchase amount
 

00:40:17.839 --> 00:40:20.829 align:start position:0%
can see a lot of general information such as how much was purchased and the purchase amount
.  <00:40:18.153><c>In </c><00:40:18.467><c>the </c><00:40:18.781><c>example </c><00:40:19.095><c>I </c><00:40:19.409><c>created </c><00:40:19.723><c>above, </c><00:40:20.037><c>I</c>

00:40:20.829 --> 00:40:23.309 align:start position:0%
.  In the example I created above, I
 

00:40:23.309 --> 00:40:26.349 align:start position:0%
 
 

00:40:26.349 --> 00:40:28.829 align:start position:0%
 
 

00:40:28.829 --> 00:40:28.839 align:start position:0%
 
 

00:40:28.839 --> 00:40:30.950 align:start position:0%
 
designed <00:40:28.896><c>a </c><00:40:28.953><c>chart </c><00:40:29.010><c>so </c><00:40:29.067><c>that </c><00:40:29.124><c>you </c><00:40:29.181><c>can </c><00:40:29.238><c>first </c><00:40:29.295><c>get </c><00:40:29.352><c>a </c><00:40:29.409><c>quick </c><00:40:29.466><c>overview </c><00:40:29.523><c>of </c><00:40:29.580><c>the </c><00:40:29.637><c>number </c><00:40:29.694><c>of </c><00:40:29.751><c>purchases </c><00:40:29.808><c>by </c><00:40:29.865><c>entry </c><00:40:29.922><c>channel </c><00:40:29.979><c>and </c><00:40:30.036><c>the </c><00:40:30.093><c>purchase </c><00:40:30.150><c>amount </c><00:40:30.207><c>per </c><00:40:30.264><c>person </c><00:40:30.321><c>by </c><00:40:30.378><c>entry </c><00:40:30.435><c>channel.  </c><00:40:30.492><c>And </c><00:40:30.549><c>if </c><00:40:30.606><c>you </c><00:40:30.663><c>would </c><00:40:30.720><c>like </c><00:40:30.777><c>to </c><00:40:30.834><c>see</c>

00:40:30.950 --> 00:40:30.960 align:start position:0%
designed a chart so that you can first get a quick overview of the number of purchases by entry channel and the purchase amount per person by entry channel.  And if you would like to see
 

00:40:30.960 --> 00:40:32.750 align:start position:0%
designed a chart so that you can first get a quick overview of the number of purchases by entry channel and the purchase amount per person by entry channel.  And if you would like to see
more <00:40:31.426><c>detailed </c><00:40:31.892><c>information, </c><00:40:32.358><c>please</c>

00:40:32.750 --> 00:40:32.760 align:start position:0%
more detailed information, please
 

00:40:32.760 --> 00:40:35.230 align:start position:0%
more detailed information, please
refer <00:40:33.130><c>to </c><00:40:33.500><c>the </c><00:40:33.870><c>content </c><00:40:34.240><c>below.</c>

00:40:35.230 --> 00:40:35.240 align:start position:0%
refer to the content below.
 

00:40:35.240 --> 00:40:37.109 align:start position:0%
refer to the content below.
Purchase <00:40:35.568><c>conversion.  </c><00:40:35.896><c>yes.  </c><00:40:36.224><c>In </c><00:40:36.552><c>other </c><00:40:36.880><c>words,</c>

00:40:37.109 --> 00:40:37.119 align:start position:0%
Purchase conversion.  yes.  In other words,
 

00:40:37.119 --> 00:40:39.069 align:start position:0%
Purchase conversion.  yes.  In other words,
in <00:40:37.250><c>A </c><00:40:37.381><c>Looker </c><00:40:37.512><c>Studio, </c><00:40:37.643><c>you </c><00:40:37.774><c>can </c><00:40:37.905><c>even </c><00:40:38.036><c>configure </c><00:40:38.167><c>conversion </c><00:40:38.298><c>charts </c><00:40:38.429><c>like </c><00:40:38.560><c>this</c>

00:40:39.069 --> 00:40:39.079 align:start position:0%
in A Looker Studio, you can even configure conversion charts like this
 

00:40:39.079 --> 00:40:40.589 align:start position:0%
in A Looker Studio, you can even configure conversion charts like this
.   <00:40:40.000><c>On</c>

00:40:40.589 --> 00:40:40.599 align:start position:0%
.   On
 

00:40:40.599 --> 00:40:43.950 align:start position:0%
.   On
the <00:40:40.768><c>right, </c><00:40:40.937><c>I </c><00:40:41.106><c>have </c><00:40:41.275><c>configured </c><00:40:41.444><c>the </c><00:40:41.613><c>percentage </c><00:40:41.782><c>of </c><00:40:41.951><c>first-time </c><00:40:42.120><c>purchases </c><00:40:42.289><c>by </c><00:40:42.458><c>session </c><00:40:42.627><c>source </c><00:40:42.796><c>medium</c>

00:40:43.950 --> 00:40:46.150 align:start position:0%
the right, I have configured the percentage of first-time purchases by session source medium
 

00:40:46.150 --> 00:40:46.160 align:start position:0%
 
 

00:40:46.160 --> 00:40:48.470 align:start position:0%
 
.  <00:40:46.639><c>And </c><00:40:47.118><c>because</c>

00:40:48.470 --> 00:40:48.480 align:start position:0%
.  And because
 

00:40:48.480 --> 00:40:50.990 align:start position:0%
.  And because
usually,

00:40:50.990 --> 00:40:51.000 align:start position:0%
usually,
 

00:40:51.000 --> 00:40:52.990 align:start position:0%
usually,
when <00:40:51.088><c>we </c><00:40:51.176><c>do </c><00:40:51.264><c>marketing </c><00:40:51.352><c>or </c><00:40:51.440><c>take </c><00:40:51.528><c>action, </c><00:40:51.616><c>the </c><00:40:51.704><c>action </c><00:40:51.792><c>that </c><00:40:51.880><c>induces </c><00:40:51.968><c>the </c><00:40:52.056><c>buyer </c><00:40:52.144><c>to </c><00:40:52.232><c>make </c><00:40:52.320><c>the </c><00:40:52.408><c>first </c><00:40:52.496><c>purchase </c><00:40:52.584><c>can </c><00:40:52.672><c>be</c>

00:40:52.990 --> 00:40:53.000 align:start position:0%
when we do marketing or take action, the action that induces the buyer to make the first purchase can be
 

00:40:53.000 --> 00:40:54.670 align:start position:0%
when we do marketing or take action, the action that induces the buyer to make the first purchase can be
very <00:40:54.560><c>important</c>

00:40:54.670 --> 00:40:54.680 align:start position:0%
very important
 

00:40:54.680 --> 00:40:56.870 align:start position:0%
very important
.  <00:40:54.884><c>Therefore, </c><00:40:55.088><c>I </c><00:40:55.292><c>have </c><00:40:55.496><c>structured </c><00:40:55.700><c>the </c><00:40:55.904><c>breakdown </c><00:40:56.108><c>of </c><00:40:56.312><c>the</c>

00:40:56.870 --> 00:40:56.880 align:start position:0%
.  Therefore, I have structured the breakdown of the
 

00:40:56.880 --> 00:40:59.230 align:start position:0%
.  Therefore, I have structured the breakdown of the
proportion <00:40:57.110><c>of </c><00:40:57.340><c>first-time </c><00:40:57.570><c>buyers </c><00:40:57.800><c>based </c><00:40:58.030><c>on </c><00:40:58.260><c>the </c><00:40:58.490><c>entry </c><00:40:58.720><c>channel</c>

00:40:59.230 --> 00:41:01.950 align:start position:0%
proportion of first-time buyers based on the entry channel
 

00:41:01.950 --> 00:41:01.960 align:start position:0%
 
 

00:41:01.960 --> 00:41:05.349 align:start position:0%
 
.  <00:41:02.295><c>And </c><00:41:02.630><c>on </c><00:41:02.965><c>the </c><00:41:03.300><c>right, </c><00:41:03.635><c>we </c><00:41:03.970><c>saw </c><00:41:04.305><c>the </c><00:41:04.640><c>difference</c>

00:41:05.349 --> 00:41:05.359 align:start position:0%
.  And on the right, we saw the difference
 

00:41:05.359 --> 00:41:07.630 align:start position:0%
.  And on the right, we saw the difference
in <00:41:05.576><c>purchase </c><00:41:05.793><c>rates </c><00:41:06.010><c>based </c><00:41:06.227><c>on </c><00:41:06.444><c>new </c><00:41:06.661><c>users </c><00:41:06.878><c>and </c><00:41:07.095><c>repeat </c><00:41:07.312><c>users</c>

00:41:07.630 --> 00:41:07.640 align:start position:0%
in purchase rates based on new users and repeat users
 

00:41:07.640 --> 00:41:09.150 align:start position:0%
in purchase rates based on new users and repeat users
.  <00:41:08.260><c>What </c><00:41:08.880><c>this</c>

00:41:09.150 --> 00:41:09.160 align:start position:0%
.  What this
 

00:41:09.160 --> 00:41:12.069 align:start position:0%
.  What this
means <00:41:09.293><c>is </c><00:41:09.426><c>that </c><00:41:09.559><c>if </c><00:41:09.692><c>you </c><00:41:09.825><c>look </c><00:41:09.958><c>at </c><00:41:10.091><c>the </c><00:41:10.224><c>cases </c><00:41:10.357><c>where </c><00:41:10.490><c>customers </c><00:41:10.623><c>purchase </c><00:41:10.756><c>immediately </c><00:41:10.889><c>upon </c><00:41:11.022><c>their </c><00:41:11.155><c>first </c><00:41:11.288><c>visit, </c><00:41:11.421><c>it </c><00:41:11.554><c>is</c>

00:41:12.069 --> 00:41:13.870 align:start position:0%
means is that if you look at the cases where customers purchase immediately upon their first visit, it is
 

00:41:13.870 --> 00:41:13.880 align:start position:0%
 
 

00:41:13.880 --> 00:41:16.150 align:start position:0%
 
36.4%, <00:41:14.046><c>whereas </c><00:41:14.212><c>4% </c><00:41:14.378><c>are </c><00:41:14.544><c>purchased </c><00:41:14.710><c>on </c><00:41:14.876><c>the </c><00:41:15.042><c>first </c><00:41:15.208><c>visit. </c><00:41:15.374><c>Of </c><00:41:15.540><c>course, </c><00:41:15.706><c>it </c><00:41:15.872><c>would </c><00:41:16.038><c>be</c>

00:41:16.150 --> 00:41:16.160 align:start position:0%
36.4%, whereas 4% are purchased on the first visit. Of course, it would be
 

00:41:16.160 --> 00:41:18.309 align:start position:0%
36.4%, whereas 4% are purchased on the first visit. Of course, it would be
good <00:41:16.434><c>to </c><00:41:16.708><c>purchase </c><00:41:16.982><c>on </c><00:41:17.256><c>the </c><00:41:17.530><c>first </c><00:41:17.804><c>visit, </c><00:41:18.078><c>but</c>

00:41:18.309 --> 00:41:18.319 align:start position:0%
good to purchase on the first visit, but
 

00:41:18.319 --> 00:41:20.630 align:start position:0%
good to purchase on the first visit, but
because <00:41:18.483><c>customers </c><00:41:18.647><c>go </c><00:41:18.811><c>through </c><00:41:18.975><c>a </c><00:41:19.139><c>period </c><00:41:19.303><c>of </c><00:41:19.467><c>deliberation, </c><00:41:19.631><c>there </c><00:41:19.795><c>are</c>

00:41:20.630 --> 00:41:22.430 align:start position:0%
because customers go through a period of deliberation, there are
 

00:41:22.430 --> 00:41:22.440 align:start position:0%
 
 

00:41:22.440 --> 00:41:24.589 align:start position:0%
 
cases <00:41:22.521><c>where </c><00:41:22.602><c>they </c><00:41:22.683><c>end </c><00:41:22.764><c>up </c><00:41:22.845><c>purchasing </c><00:41:22.926><c>through </c><00:41:23.007><c>a </c><00:41:23.088><c>return </c><00:41:23.169><c>visit.  </c><00:41:23.250><c>However, </c><00:41:23.331><c>we </c><00:41:23.412><c>can </c><00:41:23.493><c>observe </c><00:41:23.574><c>how </c><00:41:23.655><c>much </c><00:41:23.736><c>of </c><00:41:23.817><c>a </c><00:41:23.898><c>difference </c><00:41:23.979><c>there </c><00:41:24.060><c>is </c><00:41:24.141><c>in </c><00:41:24.222><c>the</c>

00:41:24.589 --> 00:41:24.599 align:start position:0%
cases where they end up purchasing through a return visit.  However, we can observe how much of a difference there is in the
 

00:41:24.599 --> 00:41:26.870 align:start position:0%
cases where they end up purchasing through a return visit.  However, we can observe how much of a difference there is in the
purchase <00:41:24.867><c>ratio </c><00:41:25.135><c>between </c><00:41:25.403><c>new </c><00:41:25.671><c>visitors </c><00:41:25.939><c>and </c><00:41:26.207><c>repeat </c><00:41:26.475><c>visitors</c>

00:41:26.870 --> 00:41:29.109 align:start position:0%
purchase ratio between new visitors and repeat visitors
 

00:41:29.109 --> 00:41:29.119 align:start position:0%
 
 

00:41:29.119 --> 00:41:31.030 align:start position:0%
 
.  <00:41:29.679><c>For </c><00:41:30.239><c>example, </c><00:41:30.799><c>if</c>

00:41:31.030 --> 00:41:31.040 align:start position:0%
.  For example, if
 

00:41:31.040 --> 00:41:32.790 align:start position:0%
.  For example, if
we

00:41:32.790 --> 00:41:32.800 align:start position:0%
we
 

00:41:32.800 --> 00:41:34.710 align:start position:0%
we
run <00:41:32.951><c>a </c><00:41:33.102><c>promotion </c><00:41:33.253><c>or </c><00:41:33.404><c>event </c><00:41:33.555><c>during </c><00:41:33.706><c>a </c><00:41:33.857><c>specific </c><00:41:34.008><c>period, </c><00:41:34.159><c>the</c>

00:41:34.710 --> 00:41:34.720 align:start position:0%
run a promotion or event during a specific period, the
 

00:41:34.720 --> 00:41:37.109 align:start position:0%
run a promotion or event during a specific period, the
purchase <00:41:35.066><c>rate </c><00:41:35.412><c>of </c><00:41:35.758><c>new </c><00:41:36.104><c>visitors </c><00:41:36.450><c>might </c><00:41:36.796><c>be</c>

00:41:37.109 --> 00:41:37.119 align:start position:0%
purchase rate of new visitors might be
 

00:41:37.119 --> 00:41:38.829 align:start position:0%
purchase rate of new visitors might be
higher.  <00:41:38.520><c>Although</c>

00:41:38.829 --> 00:41:38.839 align:start position:0%
higher.  Although
 

00:41:38.839 --> 00:41:41.150 align:start position:0%
higher.  Although
the <00:41:39.103><c>intention </c><00:41:39.367><c>was </c><00:41:39.631><c>to </c><00:41:39.895><c>increase </c><00:41:40.159><c>it,</c>

00:41:41.150 --> 00:41:41.160 align:start position:0%
the intention was to increase it,
 

00:41:41.160 --> 00:41:43.190 align:start position:0%
the intention was to increase it,
to <00:41:41.315><c>verify </c><00:41:41.470><c>if </c><00:41:41.625><c>it </c><00:41:41.780><c>is </c><00:41:41.935><c>actually </c><00:41:42.090><c>rising, </c><00:41:42.245><c>you </c><00:41:42.400><c>can</c>

00:41:43.190 --> 00:41:45.430 align:start position:0%
to verify if it is actually rising, you can
 

00:41:45.430 --> 00:41:45.440 align:start position:0%
 
 

00:41:45.440 --> 00:41:47.430 align:start position:0%
 
check <00:41:45.570><c>the </c><00:41:45.700><c>purchase </c><00:41:45.830><c>ratio </c><00:41:45.960><c>of </c><00:41:46.090><c>new </c><00:41:46.220><c>and </c><00:41:46.350><c>returning </c><00:41:46.480><c>users </c><00:41:46.610><c>through </c><00:41:46.740><c>this </c><00:41:46.870><c>donut </c><00:41:47.000><c>chart</c>

00:41:47.430 --> 00:41:47.440 align:start position:0%
check the purchase ratio of new and returning users through this donut chart
 

00:41:47.440 --> 00:41:50.430 align:start position:0%
check the purchase ratio of new and returning users through this donut chart
.  <00:41:48.099><c>And </c><00:41:48.758><c>below, </c><00:41:49.417><c>I </c><00:41:50.076><c>have</c>

00:41:50.430 --> 00:41:50.440 align:start position:0%
.  And below, I have
 

00:41:50.440 --> 00:41:52.670 align:start position:0%
.  And below, I have
displayed <00:41:50.960><c>a </c><00:41:51.480><c>trend </c><00:41:52.000><c>watch </c><00:41:52.520><c>chart</c>

00:41:52.670 --> 00:41:52.680 align:start position:0%
displayed a trend watch chart
 

00:41:52.680 --> 00:41:55.270 align:start position:0%
displayed a trend watch chart
.  <00:41:52.858><c>This </c><00:41:53.036><c>is </c><00:41:53.214><c>a </c><00:41:53.392><c>time </c><00:41:53.570><c>series </c><00:41:53.748><c>chart </c><00:41:53.926><c>showing </c><00:41:54.104><c>the </c><00:41:54.282><c>ratio </c><00:41:54.460><c>of </c><00:41:54.638><c>buyers</c>

00:41:55.270 --> 00:41:55.280 align:start position:0%
.  This is a time series chart showing the ratio of buyers
 

00:41:55.280 --> 00:41:58.030 align:start position:0%
.  This is a time series chart showing the ratio of buyers
and <00:41:55.524><c>the </c><00:41:55.768><c>proportion </c><00:41:56.012><c>of </c><00:41:56.256><c>first-time </c><00:41:56.500><c>buyers </c><00:41:56.744><c>among </c><00:41:56.988><c>them </c><00:41:57.232><c>over </c><00:41:57.476><c>time</c>

00:41:58.030 --> 00:42:00.109 align:start position:0%
and the proportion of first-time buyers among them over time
 

00:42:00.109 --> 00:42:00.119 align:start position:0%
 
 

00:42:00.119 --> 00:42:01.950 align:start position:0%
 
. <00:42:00.499><c>The </c><00:42:00.879><c>reason </c><00:42:01.259><c>these </c><00:42:01.639><c>two</c>

00:42:01.950 --> 00:42:01.960 align:start position:0%
. The reason these two
 

00:42:01.960 --> 00:42:04.829 align:start position:0%
. The reason these two
lines <00:42:02.153><c>are </c><00:42:02.346><c>important </c><00:42:02.539><c>is...  </c><00:42:02.732><c>First, </c><00:42:02.925><c>it </c><00:42:03.118><c>is </c><00:42:03.311><c>important </c><00:42:03.504><c>to </c><00:42:03.697><c>examine </c><00:42:03.890><c>the </c><00:42:04.083><c>ratio </c><00:42:04.276><c>of</c>

00:42:04.829 --> 00:42:04.839 align:start position:0%
lines are important is...  First, it is important to examine the ratio of
 

00:42:04.839 --> 00:42:07.589 align:start position:0%
lines are important is...  First, it is important to examine the ratio of
purchasing <00:42:05.919><c>users </c><00:42:06.999><c>to</c>

00:42:07.589 --> 00:42:07.599 align:start position:0%
purchasing users to
 

00:42:07.599 --> 00:42:09.390 align:start position:0%
purchasing users to
non-purchasing <00:42:08.052><c>users—that </c><00:42:08.505><c>is, </c><00:42:08.958><c>the</c>

00:42:09.390 --> 00:42:09.400 align:start position:0%
non-purchasing users—that is, the
 

00:42:09.400 --> 00:42:11.550 align:start position:0%
non-purchasing users—that is, the
ratio <00:42:09.635><c>of </c><00:42:09.870><c>buyers—by </c><00:42:10.105><c>month </c><00:42:10.340><c>based </c><00:42:10.575><c>on </c><00:42:10.810><c>the </c><00:42:11.045><c>date. </c><00:42:11.280><c>If</c>

00:42:11.550 --> 00:42:14.510 align:start position:0%
ratio of buyers—by month based on the date. If
 

00:42:14.510 --> 00:42:14.520 align:start position:0%
 
 

00:42:14.520 --> 00:42:16.829 align:start position:0%
 
the <00:42:14.724><c>proportion </c><00:42:14.928><c>of </c><00:42:15.132><c>first-time </c><00:42:15.336><c>buyers </c><00:42:15.540><c>is </c><00:42:15.744><c>high </c><00:42:15.948><c>among </c><00:42:16.152><c>purchasing </c><00:42:16.356><c>users, </c><00:42:16.560><c>as</c>

00:42:16.829 --> 00:42:16.839 align:start position:0%
the proportion of first-time buyers is high among purchasing users, as
 

00:42:16.839 --> 00:42:19.630 align:start position:0%
the proportion of first-time buyers is high among purchasing users, as
mentioned <00:42:17.092><c>earlier, </c><00:42:17.345><c>it </c><00:42:17.598><c>can </c><00:42:17.851><c>be </c><00:42:18.104><c>attributed </c><00:42:18.357><c>to </c><00:42:18.610><c>users </c><00:42:18.863><c>following </c><00:42:19.116><c>specific</c>

00:42:19.630 --> 00:42:19.640 align:start position:0%
mentioned earlier, it can be attributed to users following specific
 

00:42:19.640 --> 00:42:21.630 align:start position:0%
mentioned earlier, it can be attributed to users following specific
intended <00:42:20.106><c>events </c><00:42:20.572><c>or </c><00:42:21.038><c>promotions</c>

00:42:21.630 --> 00:42:21.640 align:start position:0%
intended events or promotions
 

00:42:21.640 --> 00:42:23.829 align:start position:0%
intended events or promotions
well; <00:42:22.160><c>however, </c><00:42:22.680><c>if </c><00:42:23.200><c>that </c><00:42:23.720><c>is</c>

00:42:23.829 --> 00:42:23.839 align:start position:0%
well; however, if that is
 

00:42:23.839 --> 00:42:26.030 align:start position:0%
well; however, if that is
not <00:42:24.339><c>the </c><00:42:24.839><c>case, </c><00:42:25.339><c>it </c><00:42:25.839><c>is</c>

00:42:26.030 --> 00:42:27.990 align:start position:0%
not the case, it is
 

00:42:27.990 --> 00:42:29.829 align:start position:0%
 
 

00:42:29.829 --> 00:42:29.839 align:start position:0%
 
 

00:42:29.839 --> 00:42:31.270 align:start position:0%
 


00:42:31.270 --> 00:42:31.280 align:start position:0%
 
 

00:42:31.280 --> 00:42:33.589 align:start position:0%
 
crucial <00:42:31.411><c>to </c><00:42:31.542><c>understand </c><00:42:31.673><c>the </c><00:42:31.804><c>difference </c><00:42:31.935><c>by </c><00:42:32.066><c>comparing </c><00:42:32.197><c>these </c><00:42:32.328><c>two </c><00:42:32.459><c>scenarios </c><00:42:32.590><c>over </c><00:42:32.721><c>time.  </c><00:42:32.852><c>Then, </c><00:42:32.983><c>if </c><00:42:33.114><c>you</c>

00:42:33.589 --> 00:42:33.599 align:start position:0%
crucial to understand the difference by comparing these two scenarios over time.  Then, if you
 

00:42:33.599 --> 00:42:36.430 align:start position:0%
crucial to understand the difference by comparing these two scenarios over time.  Then, if you
look <00:42:33.759><c>at </c><00:42:33.919><c>the </c><00:42:34.079><c>center, </c><00:42:34.239><c>it </c><00:42:34.399><c>is </c><00:42:34.559><c>the </c><00:42:34.719><c>last </c><00:42:34.879><c>day </c><00:42:35.039><c>of </c><00:42:35.199><c>the </c><00:42:35.359><c>month, </c><00:42:35.519><c>July </c><00:42:35.679><c>30th, </c><00:42:35.839><c>and</c>

00:42:36.430 --> 00:42:36.440 align:start position:0%
look at the center, it is the last day of the month, July 30th, and
 

00:42:36.440 --> 00:42:38.710 align:start position:0%
look at the center, it is the last day of the month, July 30th, and
I <00:42:36.695><c>presume </c><00:42:36.950><c>that </c><00:42:37.205><c>some </c><00:42:37.460><c>action </c><00:42:37.715><c>took </c><00:42:37.970><c>place. </c><00:42:38.225><c>I </c><00:42:38.480><c>do</c>

00:42:38.710 --> 00:42:40.710 align:start position:0%
I presume that some action took place. I do
 

00:42:40.710 --> 00:42:40.720 align:start position:0%
 
 

00:42:40.720 --> 00:42:42.990 align:start position:0%
 
not <00:42:40.871><c>know </c><00:42:41.022><c>exactly </c><00:42:41.173><c>what </c><00:42:41.324><c>happened, </c><00:42:41.475><c>but </c><00:42:41.626><c>through </c><00:42:41.777><c>the </c><00:42:41.928><c>indicators, </c><00:42:42.079><c>you</c>

00:42:42.990 --> 00:42:44.870 align:start position:0%
not know exactly what happened, but through the indicators, you
 

00:42:44.870 --> 00:42:44.880 align:start position:0%
 
 

00:42:44.880 --> 00:42:46.349 align:start position:0%
 
can <00:42:45.008><c>clearly </c><00:42:45.136><c>see </c><00:42:45.264><c>a </c><00:42:45.392><c>difference </c><00:42:45.520><c>from </c><00:42:45.648><c>other </c><00:42:45.776><c>days.  </c><00:42:45.904><c>And </c><00:42:46.032><c>if</c>

00:42:46.349 --> 00:42:46.359 align:start position:0%
can clearly see a difference from other days.  And if
 

00:42:46.359 --> 00:42:48.990 align:start position:0%
can clearly see a difference from other days.  And if
you <00:42:46.775><c>look </c><00:42:47.191><c>at </c><00:42:47.607><c>August </c><00:42:48.023><c>3rd, </c><00:42:48.439><c>it</c>

00:42:48.990 --> 00:42:49.000 align:start position:0%
you look at August 3rd, it
 

00:42:49.000 --> 00:42:51.270 align:start position:0%
you look at August 3rd, it
is <00:42:49.205><c>the </c><00:42:49.410><c>opposite </c><00:42:49.615><c>case.  </c><00:42:49.820><c>The </c><00:42:50.025><c>proportion </c><00:42:50.230><c>of </c><00:42:50.435><c>first-time </c><00:42:50.640><c>buyers</c>

00:42:51.270 --> 00:42:51.280 align:start position:0%
is the opposite case.  The proportion of first-time buyers
 

00:42:51.280 --> 00:42:53.270 align:start position:0%
is the opposite case.  The proportion of first-time buyers
is <00:42:51.600><c>100%.  </c><00:42:51.920><c>And </c><00:42:52.240><c>the </c><00:42:52.560><c>purchase </c><00:42:52.880><c>rate</c>

00:42:53.270 --> 00:42:53.280 align:start position:0%
is 100%.  And the purchase rate
 

00:42:53.280 --> 00:42:55.109 align:start position:0%
is 100%.  And the purchase rate
is <00:42:53.465><c>0.6%.  </c><00:42:53.650><c>It </c><00:42:53.835><c>is </c><00:42:54.020><c>6%.  </c><00:42:54.205><c>In </c><00:42:54.390><c>that </c><00:42:54.575><c>case, </c><00:42:54.760><c>it</c>

00:42:55.109 --> 00:42:58.109 align:start position:0%
is 0.6%.  It is 6%.  In that case, it
 

00:42:58.109 --> 00:43:00.910 align:start position:0%
 
 

00:43:00.910 --> 00:43:00.920 align:start position:0%
 
 

00:43:00.920 --> 00:43:03.470 align:start position:0%
 
can <00:43:00.985><c>be </c><00:43:01.050><c>said </c><00:43:01.115><c>that </c><00:43:01.180><c>only </c><00:43:01.245><c>first-time </c><00:43:01.310><c>users </c><00:43:01.375><c>made </c><00:43:01.440><c>the </c><00:43:01.505><c>purchase, </c><00:43:01.570><c>but </c><00:43:01.635><c>the </c><00:43:01.700><c>purchase </c><00:43:01.765><c>rate </c><00:43:01.830><c>was </c><00:43:01.895><c>relatively </c><00:43:01.960><c>low</c>

00:43:03.470 --> 00:43:03.480 align:start position:0%
can be said that only first-time users made the purchase, but the purchase rate was relatively low
 

00:43:03.480 --> 00:43:06.109 align:start position:0%
can be said that only first-time users made the purchase, but the purchase rate was relatively low
.  <00:43:03.685><c>yes.  </c><00:43:03.890><c>And </c><00:43:04.095><c>at </c><00:43:04.300><c>the </c><00:43:04.505><c>bottom, </c><00:43:04.710><c>for </c><00:43:04.915><c>each</c>

00:43:06.109 --> 00:43:06.119 align:start position:0%
.  yes.  And at the bottom, for each
 

00:43:06.119 --> 00:43:09.270 align:start position:0%
.  yes.  And at the bottom, for each
product, <00:43:06.355><c>there </c><00:43:06.591><c>is </c><00:43:06.827><c>information </c><00:43:07.063><c>on </c><00:43:07.299><c>how </c><00:43:07.535><c>many </c><00:43:07.771><c>views, </c><00:43:08.007><c>how </c><00:43:08.243><c>many </c><00:43:08.479><c>were</c>

00:43:09.270 --> 00:43:09.280 align:start position:0%
product, there is information on how many views, how many were
 

00:43:09.280 --> 00:43:11.710 align:start position:0%
product, there is information on how many views, how many were
added <00:43:09.502><c>to </c><00:43:09.724><c>carts, </c><00:43:09.946><c>and </c><00:43:10.168><c>how </c><00:43:10.390><c>many </c><00:43:10.612><c>were </c><00:43:10.834><c>purchased;</c>

00:43:11.710 --> 00:43:11.720 align:start position:0%
added to carts, and how many were purchased;
 

00:43:11.720 --> 00:43:13.829 align:start position:0%
added to carts, and how many were purchased;
this <00:43:11.897><c>is </c><00:43:12.074><c>also </c><00:43:12.251><c>included </c><00:43:12.428><c>in </c><00:43:12.605><c>the </c><00:43:12.782><c>standard </c><00:43:12.959><c>reports </c><00:43:13.136><c>in </c><00:43:13.313><c>J4</c>

00:43:13.829 --> 00:43:13.839 align:start position:0%
this is also included in the standard reports in J4
 

00:43:13.839 --> 00:43:16.510 align:start position:0%
this is also included in the standard reports in J4
.  <00:43:15.520><c>Ultimately,</c>

00:43:16.510 --> 00:43:16.520 align:start position:0%
.  Ultimately,
 

00:43:16.520 --> 00:43:18.549 align:start position:0%
.  Ultimately,
looking <00:43:16.658><c>at </c><00:43:16.796><c>the </c><00:43:16.934><c>flow </c><00:43:17.072><c>above </c><00:43:17.210><c>makes </c><00:43:17.348><c>you </c><00:43:17.486><c>want </c><00:43:17.624><c>to </c><00:43:17.762><c>see </c><00:43:17.900><c>the </c><00:43:18.038><c>details </c><00:43:18.176><c>as </c><00:43:18.314><c>well,</c>

00:43:18.549 --> 00:43:18.559 align:start position:0%
looking at the flow above makes you want to see the details as well,
 

00:43:18.559 --> 00:43:20.470 align:start position:0%
looking at the flow above makes you want to see the details as well,
so <00:43:18.787><c>I </c><00:43:19.015><c>have </c><00:43:19.243><c>organized </c><00:43:19.471><c>the </c><00:43:19.699><c>table </c><00:43:19.927><c>like </c><00:43:20.155><c>this</c>

00:43:20.470 --> 00:43:20.480 align:start position:0%
so I have organized the table like this
 

00:43:20.480 --> 00:43:21.630 align:start position:0%
so I have organized the table like this


00:43:21.630 --> 00:43:21.640 align:start position:0%
 
 

00:43:21.640 --> 00:43:24.109 align:start position:0%
 
.  <00:43:21.900><c>yes.  </c><00:43:22.160><c>Even </c><00:43:22.420><c>in </c><00:43:22.680><c>the </c><00:43:22.940><c>case </c><00:43:23.200><c>of </c><00:43:23.460><c>e-commerce, </c><00:43:23.720><c>using</c>

00:43:24.109 --> 00:43:26.630 align:start position:0%
.  yes.  Even in the case of e-commerce, using
 

00:43:26.630 --> 00:43:28.910 align:start position:0%
 
 

00:43:28.910 --> 00:43:28.920 align:start position:0%
 
 

00:43:28.920 --> 00:43:31.430 align:start position:0%
 
Lookostio <00:43:30.880><c>to</c>

00:43:31.430 --> 00:43:31.440 align:start position:0%
Lookostio to
 

00:43:31.440 --> 00:43:33.870 align:start position:0%
Lookostio to
freely <00:43:31.600><c>configure </c><00:43:31.760><c>reports </c><00:43:31.920><c>according </c><00:43:32.080><c>to </c><00:43:32.240><c>the </c><00:43:32.400><c>screen </c><00:43:32.560><c>you </c><00:43:32.720><c>want </c><00:43:32.880><c>to </c><00:43:33.040><c>view </c><00:43:33.200><c>is</c>

00:43:33.870 --> 00:43:33.880 align:start position:0%
freely configure reports according to the screen you want to view is
 

00:43:33.880 --> 00:43:36.069 align:start position:0%
freely configure reports according to the screen you want to view is
much <00:43:34.013><c>more </c><00:43:34.146><c>convenient </c><00:43:34.279><c>than </c><00:43:34.412><c>viewing </c><00:43:34.545><c>standard </c><00:43:34.678><c>reports </c><00:43:34.811><c>in </c><00:43:34.944><c>GA4, </c><00:43:35.077><c>and </c><00:43:35.210><c>it </c><00:43:35.343><c>is </c><00:43:35.476><c>also</c>

00:43:36.069 --> 00:43:36.079 align:start position:0%
much more convenient than viewing standard reports in GA4, and it is also
 

00:43:36.079 --> 00:43:38.190 align:start position:0%
much more convenient than viewing standard reports in GA4, and it is also
very <00:43:36.519><c>easy </c><00:43:36.959><c>to </c><00:43:37.399><c>extract </c><00:43:37.839><c>insights</c>

00:43:38.190 --> 00:43:38.200 align:start position:0%
very easy to extract insights
 

00:43:38.200 --> 00:43:40.670 align:start position:0%
very easy to extract insights
.  <00:43:38.348><c>yes.  </c><00:43:38.496><c>You </c><00:43:38.644><c>don't </c><00:43:38.792><c>necessarily </c><00:43:38.940><c>have </c><00:43:39.088><c>to </c><00:43:39.236><c>use </c><00:43:39.384><c>only </c><00:43:39.532><c>Ruckus </c><00:43:39.680><c>Studio</c>

00:43:40.670 --> 00:43:40.680 align:start position:0%
.  yes.  You don't necessarily have to use only Ruckus Studio
 

00:43:40.680 --> 00:43:42.230 align:start position:0%
.  yes.  You don't necessarily have to use only Ruckus Studio
.

00:43:42.230 --> 00:43:45.109 align:start position:0%
.
 

00:43:45.109 --> 00:43:47.470 align:start position:0%
 
 

00:43:47.470 --> 00:43:49.470 align:start position:0%
 
 

00:43:49.470 --> 00:43:49.480 align:start position:0%
 
 

00:43:49.480 --> 00:43:51.549 align:start position:0%
 
If <00:43:49.528><c>you </c><00:43:49.576><c>utilize </c><00:43:49.624><c>the </c><00:43:49.672><c>traffic </c><00:43:49.720><c>source </c><00:43:49.768><c>exploration </c><00:43:49.816><c>analysis </c><00:43:49.864><c>in </c><00:43:49.912><c>GA4 </c><00:43:49.960><c>as </c><00:43:50.008><c>I </c><00:43:50.056><c>explained </c><00:43:50.104><c>earlier, </c><00:43:50.152><c>and </c><00:43:50.200><c>also </c><00:43:50.248><c>make </c><00:43:50.296><c>good </c><00:43:50.344><c>use </c><00:43:50.392><c>of </c><00:43:50.440><c>Seegak </c><00:43:50.488><c>in </c><00:43:50.536><c>Rooker </c><00:43:50.584><c>Studio, </c><00:43:50.632><c>you </c><00:43:50.680><c>can</c>

00:43:51.549 --> 00:43:53.430 align:start position:0%
If you utilize the traffic source exploration analysis in GA4 as I explained earlier, and also make good use of Seegak in Rooker Studio, you can
 

00:43:53.430 --> 00:43:55.790 align:start position:0%
 
 

00:43:55.790 --> 00:43:55.800 align:start position:0%
 
 

00:43:55.800 --> 00:43:58.230 align:start position:0%
 
check <00:43:55.926><c>almost </c><00:43:56.052><c>all </c><00:43:56.178><c>the </c><00:43:56.304><c>data </c><00:43:56.430><c>you </c><00:43:56.556><c>want </c><00:43:56.682><c>to </c><00:43:56.808><c>see </c><00:43:56.934><c>through </c><00:43:57.060><c>GA4 </c><00:43:57.186><c>and </c><00:43:57.312><c>Rooker </c><00:43:57.438><c>Studio</c>

00:43:58.230 --> 00:43:58.240 align:start position:0%
check almost all the data you want to see through GA4 and Rooker Studio
 

00:43:58.240 --> 00:44:00.750 align:start position:0%
check almost all the data you want to see through GA4 and Rooker Studio
.  <00:43:58.600><c>yes.  </c><00:43:58.960><c>I </c><00:43:59.320><c>have </c><00:43:59.680><c>been </c><00:44:00.040><c>explaining </c><00:44:00.400><c>things</c>

00:44:00.750 --> 00:44:00.760 align:start position:0%
.  yes.  I have been explaining things
 

00:44:00.760 --> 00:44:03.150 align:start position:0%
.  yes.  I have been explaining things
while <00:44:01.000><c>conducting </c><00:44:01.240><c>the </c><00:44:01.480><c>webinar </c><00:44:01.720><c>for </c><00:44:01.960><c>about </c><00:44:02.200><c>50 </c><00:44:02.440><c>minutes</c>

00:44:03.150 --> 00:44:03.160 align:start position:0%
while conducting the webinar for about 50 minutes
 

00:44:03.160 --> 00:44:04.710 align:start position:0%
while conducting the webinar for about 50 minutes
.  <00:44:04.520><c>yes.</c>

00:44:04.710 --> 00:44:07.030 align:start position:0%
.  yes.
 

00:44:07.030 --> 00:44:09.390 align:start position:0%
 
 

00:44:09.390 --> 00:44:09.400 align:start position:0%
 
 

00:44:09.400 --> 00:44:12.109 align:start position:0%
 
If <00:44:09.515><c>you </c><00:44:09.630><c>become </c><00:44:09.745><c>proficient </c><00:44:09.860><c>in </c><00:44:09.975><c>using </c><00:44:10.090><c>GA4 </c><00:44:10.205><c>and </c><00:44:10.320><c>also </c><00:44:10.435><c>make </c><00:44:10.550><c>good </c><00:44:10.665><c>use </c><00:44:10.780><c>of </c><00:44:10.895><c>Ruckus </c><00:44:11.010><c>Studio, </c><00:44:11.125><c>you </c><00:44:11.240><c>will </c><00:44:11.355><c>be </c><00:44:11.470><c>fully</c>

00:44:12.109 --> 00:44:14.589 align:start position:0%
If you become proficient in using GA4 and also make good use of Ruckus Studio, you will be fully
 

00:44:14.589 --> 00:44:14.599 align:start position:0%
 
 

00:44:14.599 --> 00:44:17.109 align:start position:0%
 
able <00:44:14.808><c>to </c><00:44:15.017><c>create </c><00:44:15.226><c>and </c><00:44:15.435><c>utilize </c><00:44:15.644><c>dashboards </c><00:44:15.853><c>like </c><00:44:16.062><c>this.  </c><00:44:16.271><c>And </c><00:44:16.480><c>by</c>

00:44:17.109 --> 00:44:17.119 align:start position:0%
able to create and utilize dashboards like this.  And by
 

00:44:17.119 --> 00:44:19.670 align:start position:0%
able to create and utilize dashboards like this.  And by
extracting <00:44:17.315><c>the </c><00:44:17.511><c>insights </c><00:44:17.707><c>visible </c><00:44:17.903><c>within, </c><00:44:18.099><c>you </c><00:44:18.295><c>can </c><00:44:18.491><c>utilize </c><00:44:18.687><c>them </c><00:44:18.883><c>to </c><00:44:19.079><c>further</c>

00:44:19.670 --> 00:44:19.680 align:start position:0%
extracting the insights visible within, you can utilize them to further
 

00:44:19.680 --> 00:44:21.470 align:start position:0%
extracting the insights visible within, you can utilize them to further
grow <00:44:20.379><c>your </c><00:44:21.078><c>business</c>

00:44:21.470 --> 00:44:21.480 align:start position:0%
grow your business
 

00:44:21.480 --> 00:44:23.230 align:start position:0%
grow your business
.  <00:44:23.000><c>yes.</c>

00:44:23.230 --> 00:44:25.230 align:start position:0%
.  yes.
 

00:44:25.230 --> 00:44:25.240 align:start position:0%
 
 

00:44:25.240 --> 00:44:27.349 align:start position:0%
 
Thank <00:44:25.366><c>you </c><00:44:25.492><c>for </c><00:44:25.618><c>watching </c><00:44:25.744><c>the </c><00:44:25.870><c>webinar.  </c><00:44:25.996><c>We </c><00:44:26.122><c>will </c><00:44:26.248><c>be </c><00:44:26.374><c>back </c><00:44:26.500><c>soon </c><00:44:26.626><c>with </c><00:44:26.752><c>another </c><00:44:26.878><c>webinar</c>

00:44:27.349 --> 00:44:27.359 align:start position:0%
Thank you for watching the webinar.  We will be back soon with another webinar
 

00:44:27.359 --> 00:44:29.109 align:start position:0%
Thank you for watching the webinar.  We will be back soon with another webinar
.  <00:44:27.655><c>Then, </c><00:44:27.951><c>we </c><00:44:28.247><c>will </c><00:44:28.543><c>see </c><00:44:28.839><c>you</c>

00:44:29.109 --> 00:44:29.119 align:start position:0%
.  Then, we will see you
 

00:44:29.119 --> 00:44:32.920 align:start position:0%
.  Then, we will see you
again <00:44:29.349><c>at </c><00:44:29.579><c>the </c><00:44:29.809><c>next </c><00:44:30.039><c>webinar.</c>

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