로지브릿지 | 물류·공급망 교육과 커리어

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Today, <00:00:07.290><c>we </c><00:00:07.440><c>are </c><00:00:07.590><c>going </c><00:00:07.740><c>to </c><00:00:07.890><c>explore </c><00:00:08.040><c>the </c><00:00:08.190><c>concept </c><00:00:08.340><c>of </c><00:00:08.490><c>fulfillment </c><00:00:08.640><c>services. </c><00:00:08.790><c>In </c><00:00:08.940><c>the</c>

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Today, we are going to explore the concept of fulfillment services. In the
 

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Today, we are going to explore the concept of fulfillment services. In the
previous <00:00:10.260><c>session, </c><00:00:11.160><c>we</c>

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previous session, we
 

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previous session, we
covered <00:00:11.640><c>logistics </c><00:00:11.820><c>from </c><00:00:12.000><c>first-party </c><00:00:12.180><c>logistics </c><00:00:12.360><c>to </c><00:00:12.540><c>fifth-party </c><00:00:12.720><c>logistics, </c><00:00:12.900><c>but</c>

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covered logistics from first-party logistics to fifth-party logistics, but
 

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covered logistics from first-party logistics to fifth-party logistics, but
fulfillment <00:00:14.549><c>can </c><00:00:14.999><c>generally </c><00:00:15.449><c>be </c><00:00:15.899><c>seen</c>

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fulfillment can generally be seen
 

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fulfillment can generally be seen
as <00:00:16.624><c>a </c><00:00:16.748><c>slightly </c><00:00:16.872><c>more </c><00:00:16.996><c>evolved </c><00:00:17.120><c>form </c><00:00:17.244><c>of </c><00:00:17.368><c>logistics </c><00:00:17.492><c>service </c><00:00:17.616><c>for </c><00:00:17.740><c>third-party </c><00:00:17.864><c>logistics. </c><00:00:17.988><c>While </c><00:00:18.112><c>we</c>

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as a slightly more evolved form of logistics service for third-party logistics. While we
 

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interpreted <00:00:23.137><c>first-party </c><00:00:23.294><c>logistics </c><00:00:23.451><c>as </c><00:00:23.608><c>involving </c><00:00:23.765><c>IT </c><00:00:23.922><c>and </c><00:00:24.079><c>consulting, </c><00:00:24.236><c>and</c>

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interpreted first-party logistics as involving IT and consulting, and
 

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interpreted first-party logistics as involving IT and consulting, and


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fifth-party <00:00:26.006><c>logistics </c><00:00:26.092><c>as </c><00:00:26.178><c>involving </c><00:00:26.264><c>the </c><00:00:26.350><c>entire </c><00:00:26.436><c>supply </c><00:00:26.522><c>chain, </c><00:00:26.608><c>fulfillment </c><00:00:26.694><c>is </c><00:00:26.780><c>strictly </c><00:00:26.866><c>a </c><00:00:26.952><c>concept </c><00:00:27.038><c>that </c><00:00:27.124><c>has </c><00:00:27.210><c>developed </c><00:00:27.296><c>within </c><00:00:27.382><c>third-party </c><00:00:27.468><c>logistics</c>

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fifth-party logistics as involving the entire supply chain, fulfillment is strictly a concept that has developed within third-party logistics
 

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fifth-party logistics as involving the entire supply chain, fulfillment is strictly a concept that has developed within third-party logistics
with <00:00:28.245><c>a </c><00:00:28.410><c>focus </c><00:00:28.575><c>on </c><00:00:28.740><c>the </c><00:00:28.905><c>logistics </c><00:00:29.070><c>service </c><00:00:29.235><c>itself. </c><00:00:29.400><c>In</c>

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with a focus on the logistics service itself. In
 

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with a focus on the logistics service itself. In
fact, <00:00:30.569><c>it </c><00:00:31.199><c>is </c><00:00:31.829><c>ambiguous </c><00:00:32.459><c>to</c>

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fact, it is ambiguous to
 

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fact, it is ambiguous to
provide <00:00:32.809><c>a </c><00:00:33.039><c>clear </c><00:00:33.269><c>definition </c><00:00:33.499><c>of </c><00:00:33.729><c>fulfillment </c><00:00:33.959><c>itself</c>

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provide a clear definition of fulfillment itself
 

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because <00:00:38.891><c>the </c><00:00:39.022><c>definition </c><00:00:39.153><c>varies </c><00:00:39.284><c>from </c><00:00:39.415><c>institution </c><00:00:39.546><c>to </c><00:00:39.677><c>institution </c><00:00:39.808><c>or </c><00:00:39.939><c>company </c><00:00:40.070><c>to </c><00:00:40.201><c>company. </c><00:00:40.332><c>The </c><00:00:40.463><c>dictionary </c><00:00:40.594><c>definition </c><00:00:40.725><c>of </c><00:00:40.856><c>fulfillment</c>

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because the definition varies from institution to institution or company to company. The dictionary definition of fulfillment
 

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encompasses <00:00:46.009><c>meanings </c><00:00:46.058><c>such </c><00:00:46.107><c>as </c><00:00:46.156><c>to </c><00:00:46.205><c>perform, </c><00:00:46.254><c>execute, </c><00:00:46.303><c>complete, </c><00:00:46.352><c>achieve, </c><00:00:46.401><c>and </c><00:00:46.450><c>satisfy. </c><00:00:46.499><c>Generally </c><00:00:46.548><c>speaking,</c>

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encompasses meanings such as to perform, execute, complete, achieve, and satisfy. Generally speaking,
 

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encompasses meanings such as to perform, execute, complete, achieve, and satisfy. Generally speaking,
fulfillment <00:00:47.959><c>aims </c><00:00:48.519><c>for </c><00:00:49.079><c>a</c>

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fulfillment aims for a
 

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fulfillment aims for a


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more <00:00:51.399><c>customer-centric, </c><00:00:51.978><c>customized </c><00:00:52.557><c>logistics</c>

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more customer-centric, customized logistics
 

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more customer-centric, customized logistics
service <00:00:52.841><c>compared </c><00:00:52.882><c>to </c><00:00:52.923><c>the </c><00:00:52.964><c>typical </c><00:00:53.005><c>logistics </c><00:00:53.046><c>outsourcing </c><00:00:53.087><c>of </c><00:00:53.128><c>third-party </c><00:00:53.169><c>logistics. </c><00:00:53.210><c>It </c><00:00:53.251><c>involves </c><00:00:53.292><c>a </c><00:00:53.333><c>much</c>

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service compared to the typical logistics outsourcing of third-party logistics. It involves a much
 

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deeper <00:00:56.667><c>involvement </c><00:00:56.814><c>in </c><00:00:56.961><c>the </c><00:00:57.108><c>entire </c><00:00:57.255><c>process, </c><00:00:57.402><c>from </c><00:00:57.549><c>start </c><00:00:57.696><c>to </c><00:00:57.843><c>finish, </c><00:00:57.990><c>including </c><00:00:58.137><c>returns.</c>

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deeper involvement in the entire process, from start to finish, including returns.
 

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Depending <00:01:01.484><c>on </c><00:01:01.589><c>the </c><00:01:01.694><c>products </c><00:01:01.799><c>handled </c><00:01:01.904><c>by </c><00:01:02.009><c>individual </c><00:01:02.114><c>companies </c><00:01:02.219><c>across </c><00:01:02.324><c>different </c><00:01:02.429><c>industries, </c><00:01:02.534><c>the </c><00:01:02.639><c>methods </c><00:01:02.744><c>of </c><00:01:02.849><c>executing </c><00:01:02.954><c>logistics, </c><00:01:03.059><c>customer</c>

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Depending on the products handled by individual companies across different industries, the methods of executing logistics, customer
 

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Depending on the products handled by individual companies across different industries, the methods of executing logistics, customer
service, <00:01:03.616><c>and </c><00:01:03.873><c>return </c><00:01:04.130><c>procedures </c><00:01:04.387><c>must </c><00:01:04.644><c>all </c><00:01:04.901><c>differ; </c><00:01:05.158><c>however,</c>

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service, and return procedures must all differ; however,
 

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service, and return procedures must all differ; however,
third-party <00:01:08.580><c>logistics</c>

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third-party logistics
 

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third-party logistics
provided <00:01:09.317><c>a </c><00:01:09.515><c>general </c><00:01:09.713><c>service </c><00:01:09.911><c>in </c><00:01:10.109><c>a </c><00:01:10.307><c>standardized </c><00:01:10.505><c>form. </c><00:01:10.703><c>But </c><00:01:10.901><c>fulfillment </c><00:01:11.099><c>is</c>

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provided a general service in a standardized form. But fulfillment is
 

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provided a general service in a standardized form. But fulfillment is
like <00:01:11.986><c>custom-made </c><00:01:12.092><c>clothing—it </c><00:01:12.198><c>is </c><00:01:12.304><c>tailored </c><00:01:12.410><c>to </c><00:01:12.516><c>each </c><00:01:12.622><c>company's </c><00:01:12.728><c>specific </c><00:01:12.834><c>needs.  </c><00:01:12.940><c>We </c><00:01:13.046><c>provide </c><00:01:13.152><c>services </c><00:01:13.258><c>by </c><00:01:13.364><c>considering </c><00:01:13.470><c>detailed </c><00:01:13.576><c>specifications </c><00:01:13.682><c>such </c><00:01:13.788><c>as</c>

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like custom-made clothing—it is tailored to each company's specific needs.  We provide services by considering detailed specifications such as
 

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like custom-made clothing—it is tailored to each company's specific needs.  We provide services by considering detailed specifications such as
product <00:01:14.441><c>characteristics, </c><00:01:14.602><c>the </c><00:01:14.763><c>features </c><00:01:14.924><c>of </c><00:01:15.085><c>the </c><00:01:15.246><c>goods </c><00:01:15.407><c>being </c><00:01:15.568><c>handled, </c><00:01:15.729><c>and </c><00:01:15.890><c>temperature </c><00:01:16.051><c>and </c><00:01:16.212><c>humidity </c><00:01:16.373><c>management.</c>

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product characteristics, the features of the goods being handled, and temperature and humidity management.
 

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This <00:01:18.711><c>is </c><00:01:18.943><c>precisely </c><00:01:19.175><c>what </c><00:01:19.407><c>can </c><00:01:19.639><c>be </c><00:01:19.871><c>seen </c><00:01:20.103><c>as </c><00:01:20.335><c>the</c>

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This is precisely what can be seen as the
 

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This is precisely what can be seen as the
decisive <00:01:20.737><c>difference </c><00:01:21.014><c>between </c><00:01:21.291><c>traditional </c><00:01:21.568><c>3PL </c><00:01:21.845><c>and </c><00:01:22.122><c>fulfillment. </c><00:01:22.399><c>For </c><00:01:22.676><c>instance,</c>

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decisive difference between traditional 3PL and fulfillment. For instance,
 

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decisive difference between traditional 3PL and fulfillment. For instance,
since <00:01:24.060><c>clothing </c><00:01:25.020><c>and</c>

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since clothing and
 

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since clothing and
general <00:01:25.691><c>manufactured </c><00:01:26.123><c>goods </c><00:01:26.555><c>have </c><00:01:26.987><c>different </c><00:01:27.419><c>characteristics,</c>

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general manufactured goods have different characteristics,
 

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general manufactured goods have different characteristics,
applying <00:01:27.978><c>the </c><00:01:28.116><c>same </c><00:01:28.254><c>logistics </c><00:01:28.392><c>strategy </c><00:01:28.530><c>and </c><00:01:28.668><c>methods </c><00:01:28.806><c>would </c><00:01:28.944><c>compromise </c><00:01:29.082><c>the </c><00:01:29.220><c>precision </c><00:01:29.358><c>of </c><00:01:29.496><c>logistics </c><00:01:29.634><c>management.</c>

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applying the same logistics strategy and methods would compromise the precision of logistics management.
 

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Clothing, <00:01:32.046><c>due </c><00:01:32.232><c>to </c><00:01:32.418><c>its </c><00:01:32.604><c>nature, </c><00:01:32.790><c>experiences </c><00:01:32.976><c>frequent </c><00:01:33.162><c>returns </c><00:01:33.348><c>and </c><00:01:33.534><c>is</c>

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Clothing, due to its nature, experiences frequent returns and is
 

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Clothing, due to its nature, experiences frequent returns and is
heavily <00:01:34.444><c>influenced </c><00:01:34.688><c>by </c><00:01:34.932><c>seasonality, </c><00:01:35.176><c>making </c><00:01:35.420><c>it</c>

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heavily influenced by seasonality, making it
 

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heavily influenced by seasonality, making it
problematic <00:01:36.589><c>to </c><00:01:36.758><c>treat </c><00:01:36.927><c>it </c><00:01:37.096><c>the </c><00:01:37.265><c>same </c><00:01:37.434><c>way </c><00:01:37.603><c>as </c><00:01:37.772><c>general </c><00:01:37.941><c>ambient </c><00:01:38.110><c>temperature </c><00:01:38.279><c>goods.</c>

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problematic to treat it the same way as general ambient temperature goods.
 

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problematic to treat it the same way as general ambient temperature goods.
Fulfillment <00:01:39.420><c>can </c><00:01:39.600><c>be </c><00:01:39.780><c>understood </c><00:01:39.960><c>as </c><00:01:40.140><c>an</c>

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Fulfillment can be understood as an
 

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evolved <00:01:43.369><c>version </c><00:01:43.479><c>of </c><00:01:43.589><c>3PL, </c><00:01:43.699><c>situated </c><00:01:43.809><c>on </c><00:01:43.919><c>the </c><00:01:44.029><c>boundary </c><00:01:44.139><c>between </c><00:01:44.249><c>the </c><00:01:44.359><c>two. </c><00:01:44.469><c>While </c><00:01:44.579><c>it</c>

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evolved version of 3PL, situated on the boundary between the two. While it
 

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does <00:01:48.840><c>not </c><00:01:48.900><c>involve </c><00:01:48.960><c>consulting </c><00:01:49.020><c>services </c><00:01:49.080><c>or </c><00:01:49.140><c>supply </c><00:01:49.200><c>chain </c><00:01:49.260><c>management, </c><00:01:49.320><c>it</c>

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does not involve consulting services or supply chain management, it
 

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demonstrates <00:01:53.815><c>systematic </c><00:01:53.930><c>operational </c><00:01:54.045><c>management </c><00:01:54.160><c>based </c><00:01:54.275><c>on </c><00:01:54.390><c>IT </c><00:01:54.505><c>technology </c><00:01:54.620><c>compared </c><00:01:54.735><c>to </c><00:01:54.850><c>traditional </c><00:01:54.965><c>3PL. </c><00:01:55.080><c>Furthermore, </c><00:01:55.195><c>fulfillment </c><00:01:55.310><c>is </c><00:01:55.425><c>a</c>

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demonstrates systematic operational management based on IT technology compared to traditional 3PL. Furthermore, fulfillment is a
 

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method <00:01:59.982><c>that </c><00:02:00.084><c>creates </c><00:02:00.186><c>added </c><00:02:00.288><c>value </c><00:02:00.390><c>beyond </c><00:02:00.492><c>storage, </c><00:02:00.594><c>moving </c><00:02:00.696><c>beyond </c><00:02:00.798><c>the </c><00:02:00.900><c>traditional </c><00:02:01.002><c>storage-centric </c><00:02:01.104><c>nature </c><00:02:01.206><c>of </c><00:02:01.308><c>3PL. </c><00:02:01.410><c>It </c><00:02:01.512><c>is </c><00:02:01.614><c>deeply</c>

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method that creates added value beyond storage, moving beyond the traditional storage-centric nature of 3PL. It is deeply
 

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involved <00:02:10.722><c>in </c><00:02:10.765><c>almost </c><00:02:10.808><c>every </c><00:02:10.851><c>process, </c><00:02:10.894><c>from </c><00:02:10.937><c>the </c><00:02:10.980><c>moment </c><00:02:11.023><c>products </c><00:02:11.066><c>arrive </c><00:02:11.109><c>at </c><00:02:11.152><c>the </c><00:02:11.195><c>logistics </c><00:02:11.238><c>center—including </c><00:02:11.281><c>packaging, </c><00:02:11.324><c>sorting, </c><00:02:11.367><c>inventory </c><00:02:11.410><c>management, </c><00:02:11.453><c>and </c><00:02:11.496><c>the </c><00:02:11.539><c>aforementioned </c><00:02:11.582><c>customer </c><00:02:11.625><c>service </c><00:02:11.668><c>and </c><00:02:11.711><c>return </c><00:02:11.754><c>processing.</c>

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involved in almost every process, from the moment products arrive at the logistics center—including packaging, sorting, inventory management, and the aforementioned customer service and return processing.
 

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involved in almost every process, from the moment products arrive at the logistics center—including packaging, sorting, inventory management, and the aforementioned customer service and return processing.
In <00:02:13.245><c>summary, </c><00:02:13.830><c>fulfillment </c><00:02:14.415><c>can </c><00:02:15.000><c>be</c>

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In summary, fulfillment can be
 

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In summary, fulfillment can be
defined <00:02:15.413><c>as </c><00:02:15.587><c>the </c><00:02:15.761><c>outsourced </c><00:02:15.935><c>operation </c><00:02:16.109><c>of </c><00:02:16.283><c>advanced </c><00:02:16.457><c>logistics </c><00:02:16.631><c>services. </c><00:02:16.805><c>This </c><00:02:16.979><c>is</c>

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defined as the outsourced operation of advanced logistics services. This is
 

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particularly <00:02:18.807><c>relevant </c><00:02:18.954><c>for </c><00:02:19.101><c>overseas </c><00:02:19.248><c>direct </c><00:02:19.395><c>purchasing </c><00:02:19.542><c>and </c><00:02:19.689><c>reverse </c><00:02:19.836><c>direct </c><00:02:19.983><c>purchasing.  </c><00:02:20.130><c>At </c><00:02:20.277><c>a</c>

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particularly relevant for overseas direct purchasing and reverse direct purchasing.  At a
 

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particularly relevant for overseas direct purchasing and reverse direct purchasing.  At a


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time <00:02:21.643><c>when </c><00:02:21.806><c>cross-border </c><00:02:21.969><c>parcel </c><00:02:22.132><c>delivery </c><00:02:22.295><c>is </c><00:02:22.458><c>becoming </c><00:02:22.621><c>increasingly </c><00:02:22.784><c>important </c><00:02:22.947><c>due </c><00:02:23.110><c>to </c><00:02:23.273><c>growth,</c>

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time when cross-border parcel delivery is becoming increasingly important due to growth,
 

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time when cross-border parcel delivery is becoming increasingly important due to growth,
providing <00:02:24.075><c>more </c><00:02:24.210><c>sophisticated </c><00:02:24.345><c>logistics </c><00:02:24.480><c>services </c><00:02:24.615><c>is </c><00:02:24.750><c>a </c><00:02:24.885><c>task </c><00:02:25.020><c>demanded </c><00:02:25.155><c>by </c><00:02:25.290><c>the </c><00:02:25.425><c>times. </c><00:02:25.560><c>The</c>

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providing more sophisticated logistics services is a task demanded by the times. The
 

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concept <00:02:27.990><c>of </c><00:02:28.140><c>fulfillment </c><00:02:28.290><c>is </c><00:02:28.440><c>evolving </c><00:02:28.590><c>even </c><00:02:28.740><c>at </c><00:02:28.890><c>this </c><00:02:29.040><c>moment, </c><00:02:29.190><c>and </c><00:02:29.340><c>I</c>

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concept of fulfillment is evolving even at this moment, and I
 

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believe <00:02:38.571><c>its </c><00:02:38.622><c>scope </c><00:02:38.673><c>will </c><00:02:38.724><c>expand </c><00:02:38.775><c>in </c><00:02:38.826><c>the </c><00:02:38.877><c>future </c><00:02:38.928><c>beyond </c><00:02:38.979><c>simple </c><00:02:39.030><c>delivery </c><00:02:39.081><c>and </c><00:02:39.132><c>return </c><00:02:39.183><c>of </c><00:02:39.234><c>goods </c><00:02:39.285><c>to </c><00:02:39.336><c>include </c><00:02:39.387><c>regular </c><00:02:39.438><c>product </c><00:02:39.489><c>rental </c><00:02:39.540><c>management </c><00:02:39.591><c>and </c><00:02:39.642><c>after-sales </c><00:02:39.693><c>service </c><00:02:39.744><c>for </c><00:02:39.795><c>damaged </c><00:02:39.846><c>products. </c><00:02:39.897><c>That </c><00:02:39.948><c>concludes </c><00:02:39.999><c>today's</c>

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believe its scope will expand in the future beyond simple delivery and return of goods to include regular product rental management and after-sales service for damaged products. That concludes today's
 

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believe its scope will expand in the future beyond simple delivery and return of goods to include regular product rental management and after-sales service for damaged products. That concludes today's
presentation. <00:02:41.339><c>I </c><00:02:41.579><c>look </c><00:02:41.819><c>forward </c><00:02:42.059><c>to</c>

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presentation. I look forward to
 

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presentation. I look forward to
returning <00:02:43.680><c>with </c><00:02:43.860><c>more </c><00:02:44.040><c>informative </c><00:02:44.220><c>content </c><00:02:44.400><c>next </c><00:02:44.580><c>time.</c>

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returning with more informative content next time.
 

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returning with more informative content next time.