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내용
차지백(charge)은 고객이 신용카드 발급사에 거래 취소를 요청하여 구매에 사용된 금액을 되돌려 받는 것을 말합니다. 고객이 차지백을 요청하는 이유는 상품이 배송되지 않았거나, 중복 결제가 발생했거나, 혹은 사기성 결제가 이루어진 경우입니다. 구매자가 거래에 이의를 제기하면 신용카드사는 해당 결제를 취소하고 고객에게 금액을 환불하며, 판매자의 계좌에서 해당 금액을 차감합니다.
차지백으로 인해 판매자들은 연간 총 매출의 0.47%를 잃고 있습니다. 따라서, 차지백 절차와 발생 원인, 그리고 잘못된 신용카드 결제 취소에 대응하는 방법을 이해하는 것이 중요합니다.
차지백이란 무엇인가요?
차지백은 고객이 신용카드 거래에 의문을 제기하고 은행에 거래 취소를 요청할 때 발생합니다. 차지백은 일반적인 반품 요청과는 여러 면에서 다릅니다. 차지백의 경우, 결제카드 발급사가 최종 결정을 내릴 때까지 판매자에게 자금 지급이 일시적으로 보류됩니다. 그리고, 카드 발급사가 구매자의 신청을 수락하면, 해당 금액은 카드 소지자에게 환불됩니다.
또한, 가맹점 서비스 제공업체는 판매자에게 차지백 조사 및 처리에 관한 수수료를 부과합니다. 이러한 수수료는 건당 약 15달러(약 2만 2천 원)이며, 차지백 건수가 늘어나면, 수수료가 누적되어 부담이 될 수 있습니다.
차지백 과정 설명
차지백을 처리할 때 고객, 판매자, 신용카드 회사가 거치는 구체적인 과정이 있습니다.
고객의 차지백 신청
판매자가 고객으로부터 결제를 받은 후, 해당 거래 내역은 고객의 신용카드 명세서에 표시됩니다. 고객이 이 거래를 기억하지 못하거나, 상품을 받지 못한 경우에는 카드 발급사에 결제 취소를 요청할 수 있습니다. 일반적으로 신청은 모바일 뱅킹 앱이나 전화를 통해 이뤄집니다.
미국 법률에 따르면, 카드 발급사는 청구일로부터 60일 이내에 차지백을 요청할 수 있는 권리를 고객에게 제공해야 합니다. 이때, 신용카드 업체는 차지백 승인 여부 판단을 위해 구매 영수증, 판매자와의 이메일 또는 메시지 기록 등의 증빙 자료를 요구할 수 있습니다.
판매자로부터 차지백 차감
고객의 카드 발급사는 차지백 요청을 접수하면, 분쟁 금액과 처리 수수료를 포함한 금액을 판매자의 계좌에서 차감합니다.
신용카드 발급사의 응답 검토
필요한 경우, 판매자는 고객의 카드 발급사에 배송 증명서, 결제 내역, 고객과의 커뮤니케이션 기록 등과 같은 증빙 자료를 제출해 차지백에 이의를 제기할 수 있습니다. 신용카드 회사가 판매자의 응답을 검토하는 데는 최대 75일이 걸릴 수 있습니다.
또한, Visa와 같은 일부 카드사는 차지백 발생 후 30일 이내에 가맹점 은행이 증거를 제출하도록 요구하기도 합니다.
차지백 분쟁 해결
차지백 분쟁은 판매자의 차지백 수용, 고객의 차지백 취소, 신용카드 회사의 추가 중재, 이렇게 3가지 결과로 마무리됩니다.
중재
양측(판매자와 구매자) 모두 차지백 결과에 동의하지 않을 경우, 신용카드 회사가 최종 결정을 내리는 중재 단계로 넘어갑니다.
분쟁 결과가 판매자에게 유리하게 결정되면, 고객의 은행이 해당 금액(및 지역에 따라 수수료 포함)을 판매자에게 다시 송금합니다.
그러나 차지백이 유효하다고 판단될 경우, 판매자가 추가 수수료를 부담해야 할 수도 있습니다.
차지백 발생 이유
신용카드 회사가 차지백을 발행할 때는 취소 사유를 나타내는 코드를 사용합니다. 일반적인 차지백 코드 범주는 다음의 4가지입니다.
- 사기
- 품질
- 행정적 오류
- 기술적 문제
사기
차지백은 고객이 보다 안전하게 쇼핑할 수 있도록 만들어진 시스템입니다. 카드 복제나 구매자의 동의 없이 이루어진 부정 거래 등으로부터 고객을 보호합니다. 사기는 차지백이 발생하는 가장 일반적인 이유입니다.
다음 이유 코드를 가진 차지백은 사기 활동이 원인인 요청입니다.
| 차지백 이유 | American Express 이유 코드 | Discover 이유 코드 | Visa 이유 코드 | Mastercard 이유 코드 |
| 거래 시 카드가 없었음 | F29 | UA01 | 10.4 | |
| 위조 Europay, Mastercard, 또는 Visa(EMV) 카드 | F30 | UA05 또는 UA06 | 10.5 | 4870 |
| 거래 시 카드가 없었음 | F29 | UA06 | 10.4 | 4863 |
| EMV 카드 분실, 도난 또는 거래 시 미수령 | F31 | 4871 |
품질
차지백은 판매자에게도 책임을 묻습니다. 구매자가 결함이 있는 상품을 받았거나 결제한 상품을 전혀 받지 못한 경우, 차지백을 요청할 수 있습니다.
판매자가 배송 증거나 없거나 불법적인 반품 정책을 운영하면, 대부분의 경우에 고객은 차지백을 받을 정당한 권리가 있습니다.
최근에는 제품이나 서비스 구독을 제공하는 판매자가 늘어나고 있습니다. 무료 체험은 고객이 가입하도록 유도하는 좋은 방법이지만, 고객이 구독 취소를 요청했을 때 이를 즉시 처리하지 않으면 차지백이 발생할 수 있습니다.
| 차지백 이유 | American Express 이유 코드 | Discover 이유 코드 | Mastercard 이유 코드 | Visa 이유 코드 |
| 구독 취소 | C28 | NF | 4841 | 13.7 |
| 결함이 있는 상품 및 서비스 | C32 | RM | 13.3 | |
| 상품 또는 서비스가 설명과 다름 | C31 | RM | 13.3 | |
| 상품 또는 서비스를 받지 못함 | C08 | RG | 4855 | 13.1 |
행정적 오류
같은 상품에 대해 두 번 결제되었거나, 구매자가 제품을 반품했음에도 환불이 이루어지지 않은 경우에는 행정적 오류 차지백이 제기될 수 있습니다.
| 차지백 이유 | American Express 이유 코드 | Discover 이유 코드 | Mastercard 이유 코드 | Visa 이유 코드 |
| 유효하지 않은 카드 번호 | P01 | IN | 4834 | 12.1 |
| 잘못된 거래 금액 | P05 | AW | 4846 | 12.4 |
| 중복 결제 | P08 | DP | 4999 | 12.6 |
기술적 문제
구매자의 은행이나 신용카드에 문제가 있거나 계좌에 잔액이 부족한 경우, 기술적 차지백이 발생할 수 있습니다.
또한, 웹사이트 오류나 복잡한 결제 과정 역시 기술적 차지백의 원인이 될 수 있습니다. 이러한 문제를 방지하려면, 결제 과정이 간편한 신뢰할 수 있는 전자상거래 솔루션을 사용하는 것이 좋습니다.
Shop Pay는 결제 단계에서 불필요한 방해 요소를 최소화하여 고객이 자신이 구매하는 상품을 명확히 인지할 수 있도록 도와줍니다.
| 차지백 이유 | American Express 이유 코드 | Discover 이유 코드 | Mastercard 이유 코드 | Visa 이유 코드 |
| 유효하지 않은 카드 번호 | F10 | UA01 | 4837 | 10.1 |
| 서명 누락 | F14 | UA02 | 4840 | 10.2 |
부당한 차지백(우호적 사기)
때로는 고객이 상품을 이미 받았음에도 불구하고 차지백을 신청하는 경우가 있습니다.
이러한 부당한 차지백은 흔히 “우호적 사기(Friendly Fraud)”라고 불리며, 소비자가 제품에 불만족하거나 결제 과정에서 혼란을 겪었거나, 단순히 무료로 상품을 얻으려고 의도적으로 차지백을 신청할 때 발생합니다. 실제로 전체 차지백 중 약 61%가 우호적 사기로 인해 발생하는 것으로 추정됩니다.
주얼리 스토어 Vivalatina의 창립자 Nicolas Tranchant는 다음과 같이 말합니다. “우리 매장에서 발생하는 차지백의 가장 큰 원인은 부정직한 고객입니다. 그중 60%는 우리가 배송한 주얼리에 문제가 있다는 설명 이메일조차 없이, 어떠한 이유도 밝히지 않고, 우리에게 문제에 대해 해명을 할 기회조차 주지 않습니다.”
이러한 경우, 판매자는 고객의 차지백에 이의를 제기하여 자금을 돌려받을 수 있습니다.
우리 매장에서 발생하는 차지백의 가장 큰 원인은 부정직한 고객입니다.
Nicolas Tranchant, Vivalatina 창립자
차지백에 이의제기하는 방법
차지백에 이의를 제기할 때는 가능한 한 신속하게 대응해야 합니다. 대응이 늦어지면 차지백이 승인되어 판매자의 손실로 이어질 수 있습니다.
1. 정보 수집
차지백 통지를 받으면, 해당 고객과 거래를 먼저 확인하세요. 창고 기록, 배송 상태 등 거래와 관련된 가능한 모든 정보를 최대한 확보해야 합니다.
또한, 고객에게 직접 연락해 문제를 해결할 수 있는지 확인하는 것도 좋은 방법입니다.
2. 차지백 응답 제출
차지백이 부당하다고 생각되면, 증거 자료를 첨부하여 차지백 응답(이의 제기)를 제출할 수 있습니다.
이 문서는 차지백 통지를 보낸 은행이나 카드 발급사로 다시 전달됩니다(또는 경우에 따라 직접 차지백 분쟁을 시작해야 할 수도 있습니다).
사기나 "승인 없음" 차지백에 대해서는, 카드 소지자가 거래를 인지하고 승인했다는 증거를 제공하세요. AVS(주소 확인 시스템) 일치, CVV 확인, 서명된 영수증 또는 계약서가 이를 증명하는 데 도움이 될 수 있습니다. 제출 시에는 반드시 지정된 형식과 마감일을 준수하고, 차지백 이유 코드에 명확하게 대응해야 합니다.
차지백 발생 이유는 사기나 승인되지 않은 거래의 경우, 카드 소지자가 해당 거래를 인지하고 승인했다는 증거를 제출하세요. 예를 들어 AVS(주소 확인 시스템) 일치 결과, CVV 확인, 서명된 영수증 또는 계약서 등이 유효한 증거가 될 수 있습니다.
3. 결과 대기
이의 제기 자료를 제출한 후에는 결과가 나올 때까지 기다려야 합니다. 판매자의 결제 처리를 담당하는 은행이 자료를 검토한 뒤, 카드 소지자의 은행이 최종 결정을 내립니다. 차지백 승인 여부는 카드 소지자 은행이 판단하며, 결과는 고객에게 통보됩니다.
차지백으로부터 판매자를 보호하는 방법
차지백이 처음부터 발생할 가능성을 줄이기 위해 다음 단계를 따르세요:
수동 처리 자제하기
결제 오류를 줄이려면, 고객 정보를 직접 입력하지 마세요. 고객의 신용카드 거래 날짜, 결제 금액, 승인 정보 등을 자동으로 기록해 두세요. 또한 차지백이 발생했을 때를 대비해 배송 및 수령 증빙 자료를 반드시 보관해야 합니다.
사기 방지 소프트웨어 사용
사기 방지 소프트웨어를 도입하는 등 사전 예방 전략을 세우면 차지백으로 이어질 수 있는 거래를 줄일 수 있습니다.
예를 들어, 헤어케어 브랜드 Calista의 고객 서비스 담당자 Ashley Shook은 NoFraud라는 사기 탐지 앱을 사용한다고 다음과 같이 설명합니다. “이 앱은 주문이 접수된 직후 고객 주문을 분석하고 검토합니다. 사기성 거래 징후가 발견되면, 해당 주문 내용이 팀 분석가에게 전달됩니다.”
고객이 쉽게 연락할 수 있도록 하기
사기 거래가 실제로 발생합니다. 하지만, 단순히 자신이 어떤 업체에서 구매했는지 잊거나 상호명을 알아보지 못해 차지백을 신청하는 경우도 많습니다. 이를 방지하려면, 신용카드 결제 내역에 표시되는 상호명이 고객이 알고 있는 이름과 일치하도록 하세요.
그게 어렵다면 결제 내역에 전화번호를 추가하는 것도 좋은 방법입니다. 예를 들어, 결제 내역에 “Luxury Lighting 800-123-4567”이라고 표시하면, 고객이 의심하기에 앞서 전화로 문의할 가능성이 큽니다.
스토어 정책을 명확히 설명하기
제품 설명과 서비스 정책을 명확하게 제공하면, 고객이 불만족스러운 구매에 대해 스스로 책임을 인식할 가능성이 높습니다.
정확한 반품 정책을 마련해 두세요. 고객이 구매에 불만족할 경우 반품 절차를 통해 문제를 해결하면 차지백이 발생하는 것을 방지할 수 있습니다.
또한 신용카드 영수증과 웹사이트에 연락처 정보를 명시하고, 고객이 자동으로 차지백을 신청하기 전에 문의하도록 유도하세요. 이렇게 하면 불필요한 수수료를 줄이고, 환불 여부를 검토하는 시간도 크게 절약할 수 있습니다.
악의적인 고객에게는 차지백이 ‘제품을 공짜로 얻는 쉬운 수단’처럼 보일 수 있지만, 우호적 사기(Friendly Fraud)에는 여러 가지 불이익이 따릅니다.
고객의 카드 발급사가 우호적 사기를 감지하면, 해당 사용자의 신용카드 계좌를 폐쇄할 수 있으며, 이는 신용 점수에 악영향을 미치고, 향후 금액이 큰 구매를 어렵게 만들 수 있습니다.
또한, 고객이 결제 분쟁에서 패소할 경우 차지백 수수료를 부담해야 합니다. 게다가 차지백 절차는 일반적인 환불 절차보다 훨씬 오래 걸리기 때문에, 고객이 직접 판매자에게 연락해 문제를 해결하는 것이 훨씬 빠릅니다.
차지백 분쟁
소비자들은 차지백을 통해 사기나 부실한 고객 서비스로부터 보호받을 수 있습니다.
차지백 규정은 공정한 반품 정책을 장려하고, 판매자가 품질이 낮은 제품을 판매하지 않도록 억제하는 역할을 합니다. 그러나 소비자가 이 시스템을 남용할 경우, 판매자는 예상치 못한 손실과 수수료를 부담하게 될 수 있습니다.
판매자는 고객이 거래를 승인했으며 실제로 상품을 수령했다는 증거를 소비자의 신용카드 회사에 제출하여 차지백이 제기된 금액을 돌려받을 수 있습니다.
차지백(chargeback) 분쟁 처리 FAQ
차지백은 어떻게 처리되나요?
차지백은 고객이 신용카드 회사에 연락해 자신의 계좌에 청구된 금액에 대해 이의를 제기하는 절차입니다. 차지백이 신청되면, 신용카드 회사는 해당 분쟁 금액을 판매자의 계좌에서 차감합니다. 판매자는 결제가 정당하게 이루어졌다는 증거를 제출해야 차지백을 취소할 수 있습니다. 이 과정은 보통 30일에서 90일 정도 소요됩니다.
차지백은 환불인가요?
차지백은 환불과는 다릅니다. 차지백은 카드 소지자가 카드 발급사에 거래 이의를 제기하는 분쟁 절차이고, 환불은 판매자가 자발적으로 고객에게 구매 금액을 돌려주는 자체 처리 절차입니다.
고객이 차지백을 하면 어떻게 되나요?
고객이 차지백을 신청하면, 판매자는 차지백이 접수되었다는 통보를 받게 되며 분쟁 거래를 입증할 수 있는 증거를 제출하라는 요청을 받습니다. 판매자가 증거를 제출하지 못하면 차지백이 승인되고, 결제 금액은 고객에게 반환됩니다. 반대로 판매자가 결제가 정당했다는 증거를 제시하면 차지백이 취소됩니다.
차지백을 간단히 설명하면 무엇인가요?
차지백은 고객이 신용카드 거래에 이의를 제기하고 결제 금액을 돌려받을 수 있는 절차입니다.
차지백의 예시는 무엇인가요?
예를 들어, 고객이 신용카드 명세서에 있는 특정 거래를 알아보지 못하여 차지백을 신청할 수 있습니다.
또는, 온라인에서 상품을 주문했지만 상품을 받지 못하고 판매자에게 환불 요청도 할 수 없는 경우, 은행이 해당 클레임을 검토하여, 합당한 경우 결제를 취소하고 고객에게 해당 결제 금액을 반환합니다.
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href="#icon-chevron"></use></svg>뒤로</label><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/start"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="빠르게 시작하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-drag-and-drop"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">빠르게 시작하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">내일부터 바로 판매할 수 있습니다.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/sell"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Shopify로 전환하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-boost"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Shopify로 전환하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">더 많은 고객을 확보해 더 많은 매출을 올려보세요.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/enterprise"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="엔터프라이즈급 브랜드가 신뢰하는 플랫폼" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-sales-up"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">엔터프라이즈급 브랜드가 신뢰하는 플랫폼<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">규모, 복잡성 또는 목표와 관계없이 이용할 수 있습니다.</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] max-lg:before:content-none lg:pb-10 lg:ps-10 lg:before:-bottom-5 before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:max-lg:w-1/2 sm:w-64">모든 스토어에 기본 탑재</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] max-md:gap-x-2 max-lg:w-full max-lg:gap-x-4 lg:gap-y-6 lg:flex-col"><li class="max-lg:w-1/2"><a href="/kr/checkout" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/07baf8219532d81f6d6725151f9e3482.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/5a751065b0c61a7ef84271640431b54a.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/6b1441a90dc0d0215f138f66d6dc18bb.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">세계 최고의 결제 시스템<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">검증된 전환율 향상 효과를 경험하세요.</p><img class="relative z-10 w-[118px] aspect-[3.333] rounded max-sm:mt-auto sm:row-start-[span_2] sm:self-center sm:justify-self-end sm:w-[100px] sm:max-lg:justify-self-center max-lg:shadow-[0_8px_48px_0_rgba(24,24,27,0.24),_0_4px_8px_0_rgba(24,24,27,0.16)] md:w-[133px] lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg" alt="세계 최고의 결제 시스템"/></a></li><li class="max-lg:w-1/2"><a href="/kr/sidekick" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/b759ef6f62237393d768ad362888875f.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/90ccaa3754ed4c1f485353f1853faaa9.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/952301edf0f8a5a57f90d6a395dd4a10.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">상거래에 최적화된 AI 어시스턴트를 만나보세요.</p><img class="relative z-10 w-[70px] aspect-square max-sm:translate-y-2.5 max-sm:-mt-2.5 sm:w-[80px] sm:self-center sm:justify-self-end sm:row-start-[span_2] sm:max-lg:justify-self-center lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=80" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=160 2x" alt="Sidekick"/></a></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">제품</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&]:-scale-y-100 [.level1-item:focus-within_&]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&]:before:opacity-100 lg:[.level1-item:hover_&]:before:duration-[300ms] lg:[.level1-item:hover_&]:before:delay-[350ms] lg:[.level1-item:focus-within_&]:before:opacity-100 lg:[.level1-item:focus-within_&]:before:duration-[300ms] lg:[.level1-item:focus-within_&]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-제품" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-200 lg:[.level1-item:focus-within_&]:delay-200 lg:will-change-transform xl:px-auto-xl sm:[--bk-l2-rows:2] sm:grid sm:items-start sm:grid-cols-[1fr_1fr] sm:grid-rows-[repeat(var(--bk-l2-rows),min-content)] sm:[grid-template-areas:"items_aside"_"belt_aside"] max-md:pb-10 md:gap-y-8 md:[--bk-l2-rows:1] md:grid-cols-[2fr_1fr] md:[grid-template-areas:"items_aside"_"belt_belt"] md:max-lg:overflow-x-hidden lg:[--bk-l2-rows:2] lg:grid-cols-[3fr_1fr] text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&]:delay-[250ms,300ms] flex flex-col gap-y-[68px] w-full md:max-h-[686px] md:flex-wrap md:gap-x-10 md:gap-y-10 lg:max-h-[546px] [@media(max-height:771px)_and_(min-width:1200px)]:max-h-[417px] [@media(max-height:771px)_and_(min-width:1200px)]:gap-y-8"><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-1"><label for="bk-nav-제품" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">웹사이트 구축</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/website/builder" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-drag-and-drop"></use></svg><span class="flex items-center">웹사이트 빌더<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="https://themes.shopify.com/?locale=ko" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-design"></use></svg><span class="flex items-center">테마<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/domains" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-domain"></use></svg><span class="flex items-center">도메인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/customer-accounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-user-profile"></use></svg><span class="flex items-center">고객 계정<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/sidekick" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai"></use></svg><span class="flex items-center">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-4 lg:order-3 lg:mb-10"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">어디서든 판매</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/online" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-online"></use></svg><span class="flex items-center">온라인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/agentic-storefronts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai-chats"></use></svg><span class="flex items-center">AI 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/pos" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-pos-tick"></use></svg><span class="flex items-center">POS(Point of Sale)<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shop" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shop-app"></use></svg><span class="flex items-center">Shop 앱<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/channels" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-social"></use></svg><span class="flex items-center">소셜 및 마켓플레이스<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/international" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global"></use></svg><span class="flex items-center">전 세계<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/plus/solutions/b2b-ecommerce" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-sales-up"></use></svg><span class="flex items-center">B2B<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/markets" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global-markets"></use></svg><span class="flex items-center">여러 마켓에서 판매<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-5 lg:order-4"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">마케팅 및 분석</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-marketing"></use></svg><span class="flex items-center">광고 및 캠페인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing-automation-tools" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-users"></use></svg><span class="flex items-center">이메일 및 고객 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/discounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-discount"></use></svg><span class="flex items-center">할인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/analytics" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-analytics"></use></svg><span class="flex items-center">분석<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/test-and-launch" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-computer-tick"></use></svg><span class="flex items-center">테스트 및 출시<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-2"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">비즈니스 운영</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/orders" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-inventory-synced"></use></svg><span class="flex items-center">주문 및 재고<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shipping" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shipping"></use></svg><span class="flex items-center">배송<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/flow" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-save-time"></use></svg><span class="flex items-center">워크플로 자동화<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-3 lg:order-5"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">결제 받기</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/checkout" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-credit-card"></use></svg><span class="flex items-center">결제<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/payments" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-money"></use></svg><span class="flex items-center">지급<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li></ul><ul class="[grid-area:belt] gap-y-8 max-md:flex max-md:flex-col md:relative md:pt-6 md:pb-12 md:grid md:gap-x-10 md:grid-cols-3 md:max-lg:grid-rows-[min-content] md:max-lg:gap-y-6 md:max-lg:before:absolute md:max-lg:before:w-[200vw] md:max-lg:before:h-px md:max-lg:before:z-10 md:max-lg:before:top-0 md:max-lg:before:left-1/2 md:max-lg:before:-translate-x-1/2 lg:[--belt-calc:calc((100%-416px)/3)] lg:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_296px] lg:sticky lg:py-6 lg:z-20 lg:before:absolute lg:before:w-[200vw] lg:before:h-10 lg:before:top-0 lg:before:left-1/2 lg:before:-translate-x-1/2 lg:before:-translate-y-full lg:before:pointer-events-none lg:before:z-10 lg:after:absolute lg:after:w-[200vw] lg:after:h-full lg:after:top-0 lg:after:left-1/2 lg:after:-translate-x-1/2 lg:after:pointer-events-none lg:after:ring-1 lg:after:ring-inset [@media(width>=1420px)]:[--belt-calc:calc((75%-110px)/3)] [@media(width>=1420px)]:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_calc(25%-10px)] md:max-lg:before:bg-[#f4f4f5] lg:after:ring-[#f4f4f5] lg:after:bg-white lg:-bottom-9 lg:before:bg-[linear-gradient(0deg,#fff_0px,transparent_40px)]"><li class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] text-[#008060] font-semibold lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10 mb-0 max-lg:w-full md:max-lg:col-span-3 lg:leading-[1.8]">Shopify 맞춤 설정 및 확장</li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="/kr/ucp" class="level3-link"><p class="flex items-center">에이전트 전용 상거래<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">에이전트 도구로 구축하세요</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://apps.shopify.com/?locale=ko" class="level3-link"><p class="flex items-center">Shopify App Store<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">최대 규모의 상거래 에코시스템</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://shopify.dev" class="level3-link"><p class="flex items-center">Shopify.dev<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">개발자 설명서, CLI 등</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] px-4 max-sm:pb-10 max-sm:before:rounded-lg max-sm:before:bg-none max-sm:before:w-full sm:ps-10 sm:pe-0 sm:self-stretch sm:before:-top-[104px] sm:before:-bottom-10 sm:after:absolute sm:after:-top-10 sm:after:start-0 sm:after:bottom-0 sm:after:w-px sm:after:bg-no-repeat sm:after:z-10 sm:after:will-change-[opacity] md:before:-bottom-[32px] md:after:-bottom-[32px] before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">멈추지 않는 혁신</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] gap-y-10 flex-col sm:w-64"><li class=""><a href="/editions" class="level3-link"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/095b0536eb3a264c83761008f47aecbd.png?width=512" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block mb-3 aspect-[1.706] sm:h-[150px] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/88ca374851be502b9cf03e43dc3a4239.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/a47f449c4807b685632d92c0684c994b.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5">Shopify Editions<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Shopify는 매년 두 차례, 150개 이상의 업데이트를 진행합니다.</p></a></li><li class=""><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">최신 업데이트</p><ul class="level3-container flex flex-col"><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[400ms,450ms] lg:[.level1-item:focus-within_&]:delay-[400ms,450ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-agentic-storefronts-insights-v1#agentic-storefronts-insights" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Agentic Storefronts</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[450ms,500ms] lg:[.level1-item:focus-within_&]:delay-[450ms,500ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-campaign-autopilot-v1#introducing-campaign-autopilot" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Campaign Autopilot</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[500ms,550ms] lg:[.level1-item:focus-within_&]:delay-[500ms,550ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-shopify-ai-toolkit-for-devs-v1#shopify-ai-toolkit-for-developers" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">개발자용 Shopify AI Toolkit</a></li></ul></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/pricing">요금제</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/enterprise">Enterprise</a></div></li></ul></nav><div class="ml-auto transition-opacity 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hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">무료 체험 시작</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fwhat-is-a-chargeback&signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" 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after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a href="/kr" data-component-name="logo-home" class="inline-block shrink-0 absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 w-9 opacity-0 pointer-events-none"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/cac815e4ee0f383f7b4b5302b5a7a29a.svg" alt="Shopify" class="h-9" data-component-name="shopify-logo"/></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full 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href="/kr/blog/topics/온라인으로-수익-창출" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">온라인으로 수익 창출</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">최신 정보</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">더 보기<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path stroke="currentColor" 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lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/kr/blog/what-is-a-chargeback" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value="" role="search" aria-label="검색" data-discover="true"><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-[var(--color-shade-500,#71717a)]" type="text" name="header-search" autoComplete="off" placeholder="검색" aria-label="검색 입력" aria-describedby="search-instructions" value=""/><button type="submit" class="lg:hidden p-6 -mr-6" aria-label="검색 제출"><span style="width:16px;height:16px;display:inline-block"></span></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-[var(--color-shade-500,#71717a)]" id="search-instructions" aria-hidden="true">찾으려는 항목을 입력하세요.<span style="width:16px;height:16px;display:inline-block"></span></div><button type="button" class="hidden lg:block p-2 cursor-pointer ml-auto" aria-label="검색 닫기"><span style="width:20px;height:20px;display:inline-block"></span></button></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><ul class="flex items-center"><li class="me-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=ko" data-component-name="login">로그인</a></li><li class="leading-[0]"><a href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fwhat-is-a-chargeback&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center 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disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">무료 체험 시작</a></li></ul></div></div></div></div></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-component-section-bg text-component-section-content relative z-1 featured-blogs gap-y-0 pb-0 pt-36" data-section-name="" data-component-name="what-is-a-chargeback" data-viewable-component="true"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px] !px-0 !py-xl sm:!px-[40px] sm:!pt-16 sm:!pb-12 tablet-xl:!px-[130px] tablet-xl:!pt-12 tablet-xl:!pb-12 desktop:!px-[210px] max-sm:[&>p+p]:!mb-0"><p class="richtext uppercase font-medium font-sans mb-2 text-2xl tablet:text-3xl max-w-[680px]">지금 바로 Shopify로 판매를 시작하세요</p><p class="richtext max-w-[680px] text-sm mb-4">지금 바로 Shopify 무료 체험을 시작한 다음, 과정의 모든 단계에서 여러분을 안내할 다양한 자료를 활용하세요.</p><div data-component-name="button-group" class="text-base relative z-20 max-sm:hidden" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fwhat-is-a-chargeback&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">무료 체험 시작</a><a href="/kr" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">자세히 알아보기</a></div></div><div data-component-name="blog-header-banner-ctas" class="relative z-20 mx-auto mt-md flex w-full max-w-xl flex-col items-center gap-md sm:hidden mt-md"><div data-component-name="email-form" class="flex w-full max-w-full justify-center sm:w-md"><form novalidate="" action="https://admin.shopify.com/signup" class="[&_[data-component-name='message']]:mt-0 [&_[data-component-name='message']]:max-h-0 [&_[data-component-name='message']]:overflow-hidden [&_[data-component-name='message']]:pt-0 [&_[data-component-name='message']]:opacity-0 focus-within:[&_[data-component-name='message']]:mt-2 focus-within:[&_[data-component-name='message']]:max-h-24 focus-within:[&_[data-component-name='message']]:pt-1 focus-within:[&_[data-component-name='message']]:opacity-100 [&_[data-component-name='message']]:text-left flex w-full flex-col justify-center" method="post"><div data-component-name="text-input" class="flex flex-col" data-mode="light"><div class="relative box-border flex min-h-14 w-full items-center justify-between rounded-button bg-input-light-bg text-input-light-text ring-1 ring-inset ring-input-light-border hover:ring-input-light-border-hover focus-within:ring-state-focus focus-within:outline-0"><input aria-describedby="blog-header-banner-email-form-:R5l55n5:-description" autoComplete="email" class="peer h-14 w-full bg-transparent px-6 pb-2 pt-6 placeholder:text-transparent focus-visible:outline-none" id="blog-header-banner-email-form-:R5l55n5:" placeholder=" " type="email"/><label class="pointer-events-none absolute left-6 z-10 origin-top-left text-base text-input-light-label-text duration-300 ease-out top-2 translate-y-0 scale-75 peer-placeholder-shown:top-1/2 peer-placeholder-shown:-translate-y-1/2 peer-placeholder-shown:scale-100 peer-focus:!top-2 peer-focus:!translate-y-0 peer-focus:!scale-75" for="blog-header-banner-email-form-:R5l55n5:">이메일 주소를 입력해 주세요</label></div><p id="blog-header-banner-email-form-:R5l55n5:-description" data-mode="light" data-component-name="message" class="flex leading-4" style="transition:max-height 300ms ease-out, opacity 300ms ease-out, margin-top 300ms ease-out, padding-top 300ms ease-out"><span class="text-xs text-shade-60">Shopify 마케팅 이메일 수신에 동의하시게 됩니다.</span></p><div class="block w-full pt-2"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled mr-1 my-1 whitespace-nowrap w-full py-4" data-component-name="start-free-trial" data-mode="light" role="link">무료 체험 시작</button></div></div></form></div><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm link no-underline font-bold" style="widows:2" href="/kr"><span class="inline underline hover:no-underline">자세히 알아보기</span></a></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="bg-white"><meta itemProp="mainEntityOfPage" content="/kr/blog/what-is-a-chargeback"/><meta itemProp="dateModified" content="2025-11-13T09:26:00.000Z"/><meta itemProp="datePublished" content="2025-11-13T00:00:00.000Z"/><meta itemProp="image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/chargeback_dffa134c-b02a-4735-ba10-65fba07ecb65.jpg?v=1763112487"/><div class="relative"><div class="pt-xl pb-xl md:text-center" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1 md:max-w-2xl lg:max-w-3xl md:mx-auto"><nav class="uppercase text-black text-eyebrow-md pb-xs"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/"><span class="inline underline hover:no-underline">블로그</span></a><span class="px-xs">•</span><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/topics/가이드"><span class="inline underline hover:no-underline">가이드</span></a></nav><h1 class="text-theme-content text-t2"><span itemProp="headline">차지백(Chargeback) 정의 및 차지백 분쟁 처리 방법</span></h1><p class="text-theme-content text-body-lg mt-sm opacity-60">차지백(Chargeback)이란 구매자가 신용카드 발급사에 결제 금액의 환불을 요청하는 것을 말합니다. 차지백 발생 시, 판매자가 취해야 할 조치에 관해 알아보세요.</p><div class="lg:hidden mt-md flex items-center gap-md w-full md:justify-center" itemProp="author" itemscope="" itemType="https://schema.org/Person"><img src="https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404" alt="" width="48" height="48" class="size-12 md:size-14 rounded-full object-cover shrink-0"/><div class="flex flex-col text-left"><span class="text-theme-content text-t7"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/authors/shopify-팀"><span class="inline underline hover:no-underline"><span itemProp="name">Shopify 팀 작성</span></span></a></span><span class="text-body-sm text-theme-content-body">2025년 11월 13일<!-- --> • 읽는 데 8분</span></div></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1"><div class="-mx-margin md:mx-0 overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/chargeback_dffa134c-b02a-4735-ba10-65fba07ecb65.jpg?v=1763112487&originalWidth=1848&originalHeight=782" alt="차지백을 상징하는 카드 더미 이미지" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/chargeback_dffa134c-b02a-4735-ba10-65fba07ecb65.jpg?v=1763112487&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/chargeback_dffa134c-b02a-4735-ba10-65fba07ecb65.jpg?v=1763112487&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/chargeback_dffa134c-b02a-4735-ba10-65fba07ecb65.jpg?v=1763112487&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/chargeback_dffa134c-b02a-4735-ba10-65fba07ecb65.jpg?v=1763112487&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/chargeback_dffa134c-b02a-4735-ba10-65fba07ecb65.jpg?v=1763112487&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/chargeback_dffa134c-b02a-4735-ba10-65fba07ecb65.jpg?v=1763112487&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/chargeback_dffa134c-b02a-4735-ba10-65fba07ecb65.jpg?v=1763112487&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/chargeback_dffa134c-b02a-4735-ba10-65fba07ecb65.jpg?v=1763112487&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/chargeback_dffa134c-b02a-4735-ba10-65fba07ecb65.jpg?v=1763112487&originalWidth=1848&originalHeight=782&width=1800 1800w" data-component-name="auto-responsive-image"/></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-2xl bg-component-grid-bg gap-x-xl my-xl" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-4 lg:col-span-3 col-start-1" data-component-name="blog-left-sidebar"><nav aria-label="이 페이지에서" data-component-name="blog-left-sidebar-nav" class="space-y-2xl rounded-lg bg-warm-gray-50 p-md md:sticky md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:rounded-none md:bg-transparent md:p-0"><div><p class="text-theme-content richtext text-t7 mb-md">이 페이지에서</p><ul class="flex flex-col gap-md md:gap-sm border-l border-shade-300"><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#1"><span class="inline underline hover:no-underline">차지백이란 무엇인가요?<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#2"><span class="inline underline hover:no-underline">차지백 과정 설명<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#3"><span class="inline underline hover:no-underline">차지백 발생 이유<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#4"><span class="inline underline hover:no-underline">차지백에 이의제기하는 방법<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#5"><span class="inline underline hover:no-underline">차지백으로부터 판매자를 보호하는 방법<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#7"><span class="inline underline hover:no-underline">차지백(chargeback) 분쟁 처리 FAQ<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li></ul></div><div class="bg-blog-bannerBg p-md"><p class="text-theme-content richtext text-t5">지금 온라인 비즈니스를 시작하세요.</p><p class="text-theme-content richtext text-t5 font-bold">무료입니다.</p><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-lg group mt-sm flex items-center justify-between border-b border-black pb-0 [&_span]:no-underline [&_span]:flex [&_span]:w-full [&_span]:items-center [&_span]:justify-between" style="widows:2" aria-label="외부 소스: 무료 체험 시작 " rel="noopener noreferrer" href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fwhat-is-a-chargeback&signup_types%5B%5D=paid_trial_experience"><span class="inline underline hover:no-underline">무료 체험 시작<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="20" height="20" class="text-component-icon rotate-90"><path stroke="currentColor" 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[&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_[id^="article-source-"]]:scroll-mt-40 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block 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[&_.blog-cta-shopify-logo]:!mb-md [&_.blog-cta-shopify-logo]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!pt-sm [&_.blog-cta-container_[data-component-name="message"]]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!text-body-sm [&_.blog-cta-container_[data-component-name="message"]_span]:!text-body-sm [&_[data-email-signup]_br]:hidden [&_[data-email-signup]_.marketing-block]:!my-xl [&_[data-email-signup]_.heading--4]:!mb-2 [&_[data-email-signup]_.heading--4]:!ml-0 [&_[data-email-signup]_form>p]:!mb-0 [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!bg-black [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!text-white [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:hover:!bg-[#3f3f46] [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:active:!bg-[#71717a] [&_[data-component-name="blog-read-more"]]:!my-lg [&_[data-component-name="blog-read-more"]]:font-sans [&_[data-component-name="blog-read-more"]_h2]:!font-sans [&_[data-compone