Ecom Mastery
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If you're running a Shopify store in
2026 and you don't fully understand how
Shopify payments work behind the scenes,
you're exposed. Chargebacks can wipe out
profits, fraudulent orders can destroy
margins, incorrect payout settings can
choke your cash flow. Most store owners
focus on ads and product research, but
operational control, payments, fraud
checks, and dispute management is what
protects your business long-term. What's
going on everybody? My name is Kyle. In
today's tutorial, I'm going to walk you
through how Shopify payments work, how
to handle chargebacks, how to configure
fraud filters, how to manage payout
settings, and how to protect your store
from avoidable losses. By the end of
this video, you'll know how to properly
manage Shopify payments like an
operator, not just a beginner. Let's get
into it. Before we talk about
chargebacks and fraud, you need to
understand the structure. Shopify
Payments is Shopify's built-in payment
processor. Instead of using third-party
gateways like Stripe separately,
authorize.net,
or other processors, Shopify Payments
integrates directly into your admin.
That means orders, payment processing,
disputes, and payouts all live inside
Shopify. This centralization makes
management easier, but only if you know
where to look. Let's start with payouts.
Inside Shopify, go to settings in the
left bottom corner, then scroll down to
payments, then look for Shopify Payments
and view payouts. Here's what you'll
see. Upcoming payouts, paid payouts,
processing payouts, and adjustments such
as refunds, chargebacks, and fees. In
2026, payout timing depends on your
country, your risk profile, and your
sales history. New stores often have two
to seven business day payout windows. As
your account matures and risk decreases,
payouts may stabilize. This is
important. Weekends and holidays delay
payouts. When reviewing payouts, don't
just look at total revenue. Each payout
includes gross sales, processing fees,
refunds, chargeback deductions, and
adjustments. Always reconcile. Gross
sales minus fees minus refunds equals
your actual payout. If you don't monitor
this regularly, cash flow surprises
happen. Inside Shopify Payments
settings, you can configure bank
account, payout schedule, and statement
descriptor. Double-check your routing
number, account number, account type.
Incorrect bank details can freeze
payouts. If updating bank info, expect
temporary payout holds for security
review. Statement descriptor. This is
extremely important for reducing
chargebacks. Your statement descriptor
is what customers see on their bank
statements. Here's a bad descriptor. SP
star Shopify 12345.
Here's a better descriptor.
yourbrand.com. Make it recognizable,
clear, and matching your website name.
Many chargebacks happen because
customers don't recognize the charge.
Payout schedule strategy. If available
in your region, you can adjust payout
frequency. Some businesses prefer daily
payouts, faster cash flow. Others prefer
weekly payouts, easier accounting.
Choose what fits your cash flow model.
Now, let's talk about the big one,
chargebacks. A chargeback happens when a
customer disputes a charge with their
bank instead of contacting you. The bank
immediately pulls funds from your
account while investigating. Here are
some common chargeback reasons. Fraud,
card not present, product not as
described, duplicate charge, or
unrecognized charge. Each dispute costs
the order amount, a dispute fee, and
potential risk to your account. Too many
chargebacks equals higher risk profile.
Here's how to respond to chargebacks
properly. In Shopify, in the left
column, scroll down to orders, then
select filters, chargeback and inquiry.
Click the disputed order, you'll see
reason code, deadline to respond, and
evidence submission area. What evidence
should you submit? For physical
products, order confirmation, shipping
confirmation, tracking number, delivery
confirmation, signature confirmation if
available, customer communication,
refund policy, and product description
page screenshot. For digital products,
access logs, download confirmation,
login timestamps, and IP address match.
Be organized. Clear documentation
increases win rate. You won't win every
chargeback. Typical win rates range
between 20 to 40% depending on your
niche, but consistent evidence improves
odds. How to reduce chargebacks
proactively. Prevention is better than
fighting disputes. Here's how to lower
chargeback risk. Clear refund policy.
Your refund policy should be easy to
find, easy to read, and clear about
timelines. Hidden policies increase
disputes. Fast customer support. Many
chargebacks happen because customers
can't reach support. Respond quickly to
refund requests, shipping delays, and
product complaints. Speed reduces
disputes. Shipping transparency. Send
order confirmation, shipping
confirmation, tracking link, and
delivery notification. Communication
reduces confusion. Signature
confirmation for high-ticket orders. For
high AOV products, require signature on
delivery. This dramatically increases
dispute defense. Shopify includes
built-in fraud analysis tools. Inside
any order, you'll see fraud
medium risk, and high risk. Shopify
evaluates IP location, AVS match, CVV
match, past fraud patterns, and address
inconsistencies. What to do with
high-risk orders? If flagged high-risk,
verify billing and shipping address.
Check IP location, email customer
confirmation, call if necessary,
consider canceling and refunding. It's
better to lose a sale than lose a
chargeback plus a fee. Enabling fraud
filters. Shopify allows fraud filters
through apps and built-in tools. You can
block specific countries, block prepaid
cards, block high-risk IPs, and require
zip code verification. Balance
protection with conversion rate. Over
blocking reduces legitimate orders. In
some regions, you can enable 3D Secure
Authentication. This adds an extra
verification step at checkout. Benefits
shift liability in some cases, reduces
fraud, and improves dispute
verification. The downside, slight
friction increase at checkout. Use
strategically if fraud cases increase.
Inside Shopify Payments dashboard,
monitor dispute rate percentage. Card
networks consider above 0.9% equals
high-risk. Above 1% equals serious risk.
If your dispute rate climbs, immediately
review traffic sources, audit creatives,
check refund experience, and review
high-risk countries. Fix the root cause
fast. Sometimes Shopify may hold out
payments, delayed deposits, or increased
reserve requirements. This usually
happens when chargeback rate spike,
sales volume spikes suddenly, or risk
profile changes. To protect your
businesses, always keep operating
capital separate from ad spend. Never
rely on same-day payouts to fund ads. A
cash flow buffer equals stability.
Here's a simple weekly routine. Review
payouts, check fraud analysis on recent
orders, monitor dispute notifications,
respond to disputes before the deadline,
and review refund patterns. Operational
discipline prevents surprises. Here's a
real example scenario. Let's say you run
a $100 AOV store. You get three
chargebacks in a week. That's $300 lost
revenue, $45 to $75 in dispute fees,
potential account risk. But you also
notice all three came from prepaid
customers, same country, same traffic
source. You block that traffic source.
Fraud stops. That's operational
awareness. Shopify Payments isn't just
about collecting money. It's about
managing risks, protecting margins,
controlling cash flow, reducing
disputes, and monitoring fraud signals.
If you ignore these systems, problems
compound quietly. If you monitor them
consistently, your store becomes
resilient. Before finishing, statement
descriptor updated, bank account
verified, refund policy visible, fraud
analysis reviewed, high-risk filters
configured, chargeback process
understood, and payout schedule
reviewed. If these are in place, you're
operating professionally. And if you're
ready to start your own store, make sure
to use the link in the description
below. When you use our link, you can
get your first month for just $1 and
earn up to $10,000 in credits, which is
an incredible way to launch your store
with minimal upfront costs. If this
video helped, make sure to give it a
like, subscribe, and hit that bell icon.
Just so you know, these are affiliate
links, which means we may earn a small
referral fee at no extra cost to you.
Using these links helps support the
channel so we can continue bringing you
free content just like this. Thank you
so much for watching, and I'll see you
in the next one.
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WEBVTT Kind: captions Language: en 00:00:00.000 --> 00:00:02.030 align:start position:0% If<00:00:00.320><c> you're</c><00:00:00.520><c> running</c><00:00:00.800><c> a</c><00:00:00.880><c> Shopify</c><00:00:01.440><c> store</c><00:00:01.880><c> in</c> 00:00:02.030 --> 00:00:02.040 align:start position:0% If you're running a Shopify store in 00:00:02.040 --> 00:00:04.870 align:start position:0% If you're running a Shopify store in 2026<00:00:03.240><c> and</c><00:00:03.400><c> you</c><00:00:03.480><c> don't</c><00:00:03.800><c> fully</c><00:00:04.080><c> understand</c><00:00:04.720><c> how</c> 00:00:04.870 --> 00:00:04.880 align:start position:0% 2026 and you don't fully understand how 00:00:04.880 --> 00:00:07.510 align:start position:0% 2026 and you don't fully understand how Shopify<00:00:05.600><c> payments</c><00:00:06.080><c> work</c><00:00:06.360><c> behind</c><00:00:06.800><c> the</c><00:00:06.880><c> scenes,</c> 00:00:07.510 --> 00:00:07.520 align:start position:0% Shopify payments work behind the scenes, 00:00:07.520 --> 00:00:09.990 align:start position:0% Shopify payments work behind the scenes, you're<00:00:07.720><c> exposed.</c><00:00:08.560><c> Chargebacks</c><00:00:09.240><c> can</c><00:00:09.480><c> wipe</c><00:00:09.800><c> out</c> 00:00:09.990 --> 00:00:10.000 align:start position:0% you're exposed. Chargebacks can wipe out 00:00:10.000 --> 00:00:12.390 align:start position:0% you're exposed. Chargebacks can wipe out profits,<00:00:10.720><c> fraudulent</c><00:00:11.320><c> orders</c><00:00:11.760><c> can</c><00:00:11.920><c> destroy</c> 00:00:12.390 --> 00:00:12.400 align:start position:0% profits, fraudulent orders can destroy 00:00:12.400 --> 00:00:15.190 align:start position:0% profits, fraudulent orders can destroy margins,<00:00:13.240><c> incorrect</c><00:00:13.840><c> payout</c><00:00:14.240><c> settings</c><00:00:15.000><c> can</c> 00:00:15.190 --> 00:00:15.200 align:start position:0% margins, incorrect payout settings can 00:00:15.200 --> 00:00:17.390 align:start position:0% margins, incorrect payout settings can choke<00:00:15.560><c> your</c><00:00:15.680><c> cash</c><00:00:16.000><c> flow.</c><00:00:16.400><c> Most</c><00:00:16.720><c> store</c><00:00:16.960><c> owners</c> 00:00:17.390 --> 00:00:17.400 align:start position:0% choke your cash flow. Most store owners 00:00:17.400 --> 00:00:20.230 align:start position:0% choke your cash flow. Most store owners focus<00:00:17.800><c> on</c><00:00:18.040><c> ads</c><00:00:18.600><c> and</c><00:00:18.800><c> product</c><00:00:19.280><c> research,</c><00:00:20.000><c> but</c> 00:00:20.230 --> 00:00:20.240 align:start position:0% focus on ads and product research, but 00:00:20.240 --> 00:00:22.990 align:start position:0% focus on ads and product research, but operational<00:00:20.880><c> control,</c><00:00:21.560><c> payments,</c><00:00:22.360><c> fraud</c> 00:00:22.990 --> 00:00:23.000 align:start position:0% operational control, payments, fraud 00:00:23.000 --> 00:00:25.430 align:start position:0% operational control, payments, fraud checks,<00:00:23.680><c> and</c><00:00:23.840><c> dispute</c><00:00:24.280><c> management</c><00:00:25.080><c> is</c><00:00:25.240><c> what</c> 00:00:25.430 --> 00:00:25.440 align:start position:0% checks, and dispute management is what 00:00:25.440 --> 00:00:27.390 align:start position:0% checks, and dispute management is what protects<00:00:25.880><c> your</c><00:00:26.000><c> business</c><00:00:26.440><c> long-term.</c><00:00:27.160><c> What's</c> 00:00:27.390 --> 00:00:27.400 align:start position:0% protects your business long-term. What's 00:00:27.400 --> 00:00:29.670 align:start position:0% protects your business long-term. What's going<00:00:27.640><c> on</c><00:00:27.760><c> everybody?</c><00:00:28.280><c> My</c><00:00:28.520><c> name</c><00:00:28.880><c> is</c><00:00:29.040><c> Kyle.</c><00:00:29.560><c> In</c> 00:00:29.670 --> 00:00:29.680 align:start position:0% going on everybody? My name is Kyle. In 00:00:29.680 --> 00:00:31.670 align:start position:0% going on everybody? My name is Kyle. In today's<00:00:30.000><c> tutorial,</c><00:00:30.720><c> I'm</c><00:00:30.920><c> going</c><00:00:31.160><c> to</c><00:00:31.280><c> walk</c><00:00:31.560><c> you</c> 00:00:31.670 --> 00:00:31.680 align:start position:0% today's tutorial, I'm going to walk you 00:00:31.680 --> 00:00:34.150 align:start position:0% today's tutorial, I'm going to walk you through<00:00:32.119><c> how</c><00:00:32.320><c> Shopify</c><00:00:32.880><c> payments</c><00:00:33.400><c> work,</c><00:00:33.960><c> how</c> 00:00:34.150 --> 00:00:34.160 align:start position:0% through how Shopify payments work, how 00:00:34.160 --> 00:00:36.550 align:start position:0% through how Shopify payments work, how to<00:00:34.360><c> handle</c><00:00:34.720><c> chargebacks,</c><00:00:35.720><c> how</c><00:00:35.880><c> to</c><00:00:36.000><c> configure</c> 00:00:36.550 --> 00:00:36.560 align:start position:0% to handle chargebacks, how to configure 00:00:36.560 --> 00:00:38.790 align:start position:0% to handle chargebacks, how to configure fraud<00:00:36.920><c> filters,</c><00:00:37.680><c> how</c><00:00:37.840><c> to</c><00:00:38.000><c> manage</c><00:00:38.400><c> payout</c> 00:00:38.790 --> 00:00:38.800 align:start position:0% fraud filters, how to manage payout 00:00:38.800 --> 00:00:40.910 align:start position:0% fraud filters, how to manage payout settings,<00:00:39.600><c> and</c><00:00:39.760><c> how</c><00:00:39.920><c> to</c><00:00:40.040><c> protect</c><00:00:40.440><c> your</c><00:00:40.560><c> store</c> 00:00:40.910 --> 00:00:40.920 align:start position:0% settings, and how to protect your store 00:00:40.920 --> 00:00:42.790 align:start position:0% settings, and how to protect your store from<00:00:41.120><c> avoidable</c><00:00:41.640><c> losses.</c><00:00:42.320><c> By</c><00:00:42.440><c> the</c><00:00:42.560><c> end</c><00:00:42.720><c> of</c> 00:00:42.790 --> 00:00:42.800 align:start position:0% from avoidable losses. By the end of 00:00:42.800 --> 00:00:44.870 align:start position:0% from avoidable losses. By the end of this<00:00:43.000><c> video,</c><00:00:43.600><c> you'll</c><00:00:43.880><c> know</c><00:00:44.080><c> how</c><00:00:44.280><c> to</c><00:00:44.440><c> properly</c> 00:00:44.870 --> 00:00:44.880 align:start position:0% this video, you'll know how to properly 00:00:44.880 --> 00:00:47.110 align:start position:0% this video, you'll know how to properly manage<00:00:45.280><c> Shopify</c><00:00:45.840><c> payments</c><00:00:46.640><c> like</c><00:00:46.960><c> an</c> 00:00:47.110 --> 00:00:47.120 align:start position:0% manage Shopify payments like an 00:00:47.120 --> 00:00:49.550 align:start position:0% manage Shopify payments like an operator,<00:00:47.840><c> not</c><00:00:48.120><c> just</c><00:00:48.360><c> a</c><00:00:48.400><c> beginner.</c><00:00:49.080><c> Let's</c><00:00:49.360><c> get</c> 00:00:49.550 --> 00:00:49.560 align:start position:0% operator, not just a beginner. Let's get 00:00:49.560 --> 00:00:51.070 align:start position:0% operator, not just a beginner. Let's get into<00:00:49.840><c> it.</c><00:00:50.160><c> Before</c><00:00:50.440><c> we</c><00:00:50.520><c> talk</c><00:00:50.800><c> about</c> 00:00:51.070 --> 00:00:51.080 align:start position:0% into it. Before we talk about 00:00:51.080 --> 00:00:52.790 align:start position:0% into it. Before we talk about chargebacks<00:00:51.680><c> and</c><00:00:51.840><c> fraud,</c><00:00:52.320><c> you</c><00:00:52.440><c> need</c><00:00:52.680><c> to</c> 00:00:52.790 --> 00:00:52.800 align:start position:0% chargebacks and fraud, you need to 00:00:52.800 --> 00:00:54.670 align:start position:0% chargebacks and fraud, you need to understand<00:00:53.400><c> the</c><00:00:53.480><c> structure.</c><00:00:54.200><c> Shopify</c> 00:00:54.670 --> 00:00:54.680 align:start position:0% understand the structure. Shopify 00:00:54.680 --> 00:00:57.070 align:start position:0% understand the structure. Shopify Payments<00:00:55.280><c> is</c><00:00:55.440><c> Shopify's</c><00:00:56.120><c> built-in</c><00:00:56.640><c> payment</c> 00:00:57.070 --> 00:00:57.080 align:start position:0% Payments is Shopify's built-in payment 00:00:57.080 --> 00:00:59.310 align:start position:0% Payments is Shopify's built-in payment processor.<00:00:57.800><c> Instead</c><00:00:58.120><c> of</c><00:00:58.240><c> using</c><00:00:58.600><c> third-party</c> 00:00:59.310 --> 00:00:59.320 align:start position:0% processor. Instead of using third-party 00:00:59.320 --> 00:01:01.630 align:start position:0% processor. Instead of using third-party gateways<00:00:59.880><c> like</c><00:01:00.360><c> Stripe</c><00:01:00.840><c> separately,</c> 00:01:01.630 --> 00:01:01.640 align:start position:0% gateways like Stripe separately, 00:01:01.640 --> 00:01:03.190 align:start position:0% gateways like Stripe separately, authorize.net, 00:01:03.190 --> 00:01:03.200 align:start position:0% authorize.net, 00:01:03.200 --> 00:01:05.670 align:start position:0% authorize.net, or<00:01:03.400><c> other</c><00:01:03.640><c> processors,</c><00:01:04.559><c> Shopify</c><00:01:05.080><c> Payments</c> 00:01:05.670 --> 00:01:05.680 align:start position:0% or other processors, Shopify Payments 00:01:05.680 --> 00:01:07.910 align:start position:0% or other processors, Shopify Payments integrates<00:01:06.280><c> directly</c><00:01:06.880><c> into</c><00:01:07.120><c> your</c><00:01:07.320><c> admin.</c> 00:01:07.910 --> 00:01:07.920 align:start position:0% integrates directly into your admin. 00:01:07.920 --> 00:01:10.350 align:start position:0% integrates directly into your admin. That<00:01:08.080><c> means</c><00:01:08.440><c> orders,</c><00:01:09.040><c> payment</c><00:01:09.520><c> processing,</c> 00:01:10.350 --> 00:01:10.360 align:start position:0% That means orders, payment processing, 00:01:10.360 --> 00:01:13.070 align:start position:0% That means orders, payment processing, disputes,<00:01:11.040><c> and</c><00:01:11.240><c> payouts</c><00:01:11.960><c> all</c><00:01:12.240><c> live</c><00:01:12.520><c> inside</c> 00:01:13.070 --> 00:01:13.080 align:start position:0% disputes, and payouts all live inside 00:01:13.080 --> 00:01:15.190 align:start position:0% disputes, and payouts all live inside Shopify.<00:01:13.800><c> This</c><00:01:14.000><c> centralization</c><00:01:14.920><c> makes</c> 00:01:15.190 --> 00:01:15.200 align:start position:0% Shopify. This centralization makes 00:01:15.200 --> 00:01:17.590 align:start position:0% Shopify. This centralization makes management<00:01:15.920><c> easier,</c><00:01:16.480><c> but</c><00:01:16.680><c> only</c><00:01:17.000><c> if</c><00:01:17.160><c> you</c><00:01:17.280><c> know</c> 00:01:17.590 --> 00:01:17.600 align:start position:0% management easier, but only if you know 00:01:17.600 --> 00:01:19.990 align:start position:0% management easier, but only if you know where<00:01:17.840><c> to</c><00:01:18.000><c> look.</c><00:01:18.480><c> Let's</c><00:01:18.720><c> start</c><00:01:19.040><c> with</c><00:01:19.240><c> payouts.</c> 00:01:19.990 --> 00:01:20.000 align:start position:0% where to look. Let's start with payouts. 00:01:20.000 --> 00:01:22.310 align:start position:0% where to look. Let's start with payouts. Inside<00:01:20.360><c> Shopify,</c><00:01:21.120><c> go</c><00:01:21.360><c> to</c><00:01:21.520><c> settings</c><00:01:22.080><c> in</c><00:01:22.200><c> the</c> 00:01:22.310 --> 00:01:22.320 align:start position:0% Inside Shopify, go to settings in the 00:01:22.320 --> 00:01:24.910 align:start position:0% Inside Shopify, go to settings in the left<00:01:22.760><c> bottom</c><00:01:23.120><c> corner,</c><00:01:23.680><c> then</c><00:01:23.960><c> scroll</c><00:01:24.400><c> down</c><00:01:24.800><c> to</c> 00:01:24.910 --> 00:01:24.920 align:start position:0% left bottom corner, then scroll down to 00:01:24.920 --> 00:01:27.510 align:start position:0% left bottom corner, then scroll down to payments,<00:01:25.760><c> then</c><00:01:26.000><c> look</c><00:01:26.160><c> for</c><00:01:26.320><c> Shopify</c><00:01:26.880><c> Payments</c> 00:01:27.510 --> 00:01:27.520 align:start position:0% payments, then look for Shopify Payments 00:01:27.520 --> 00:01:29.470 align:start position:0% payments, then look for Shopify Payments and<00:01:27.720><c> view</c><00:01:28.040><c> payouts.</c><00:01:28.760><c> Here's</c><00:01:29.040><c> what</c><00:01:29.280><c> you'll</c> 00:01:29.470 --> 00:01:29.480 align:start position:0% and view payouts. Here's what you'll 00:01:29.480 --> 00:01:32.350 align:start position:0% and view payouts. Here's what you'll see.<00:01:29.880><c> Upcoming</c><00:01:30.440><c> payouts,</c><00:01:31.200><c> paid</c><00:01:31.560><c> payouts,</c> 00:01:32.350 --> 00:01:32.360 align:start position:0% see. Upcoming payouts, paid payouts, 00:01:32.360 --> 00:01:34.990 align:start position:0% see. Upcoming payouts, paid payouts, processing<00:01:33.000><c> payouts,</c><00:01:33.800><c> and</c><00:01:34.000><c> adjustments</c><00:01:34.680><c> such</c> 00:01:34.990 --> 00:01:35.000 align:start position:0% processing payouts, and adjustments such 00:01:35.000 --> 00:01:37.870 align:start position:0% processing payouts, and adjustments such as<00:01:35.200><c> refunds,</c><00:01:36.040><c> chargebacks,</c><00:01:36.880><c> and</c><00:01:37.120><c> fees.</c><00:01:37.720><c> In</c> 00:01:37.870 --> 00:01:37.880 align:start position:0% as refunds, chargebacks, and fees. In 00:01:37.880 --> 00:01:40.830 align:start position:0% as refunds, chargebacks, and fees. In 2026,<00:01:38.840><c> payout</c><00:01:39.320><c> timing</c><00:01:39.760><c> depends</c><00:01:40.240><c> on</c><00:01:40.640><c> your</c> 00:01:40.830 --> 00:01:40.840 align:start position:0% 2026, payout timing depends on your 00:01:40.840 --> 00:01:43.230 align:start position:0% 2026, payout timing depends on your country,<00:01:41.600><c> your</c><00:01:41.840><c> risk</c><00:01:42.120><c> profile,</c><00:01:42.920><c> and</c><00:01:43.080><c> your</c> 00:01:43.230 --> 00:01:43.240 align:start position:0% country, your risk profile, and your 00:01:43.240 --> 00:01:46.190 align:start position:0% country, your risk profile, and your sales<00:01:43.680><c> history.</c><00:01:44.320><c> New</c><00:01:44.560><c> stores</c><00:01:45.080><c> often</c><00:01:45.480><c> have</c><00:01:46.000><c> two</c> 00:01:46.190 --> 00:01:46.200 align:start position:0% sales history. New stores often have two 00:01:46.200 --> 00:01:48.870 align:start position:0% sales history. New stores often have two to<00:01:46.320><c> seven</c><00:01:46.760><c> business</c><00:01:47.200><c> day</c><00:01:47.480><c> payout</c><00:01:47.960><c> windows.</c><00:01:48.680><c> As</c> 00:01:48.870 --> 00:01:48.880 align:start position:0% to seven business day payout windows. As 00:01:48.880 --> 00:01:51.910 align:start position:0% to seven business day payout windows. As your<00:01:49.040><c> account</c><00:01:49.480><c> matures</c><00:01:50.280><c> and</c><00:01:50.520><c> risk</c><00:01:50.880><c> decreases,</c> 00:01:51.910 --> 00:01:51.920 align:start position:0% your account matures and risk decreases, 00:01:51.920 --> 00:01:53.830 align:start position:0% your account matures and risk decreases, payouts<00:01:52.400><c> may</c><00:01:52.640><c> stabilize.</c><00:01:53.560><c> This</c><00:01:53.720><c> is</c> 00:01:53.830 --> 00:01:53.840 align:start position:0% payouts may stabilize. This is 00:01:53.840 --> 00:01:56.270 align:start position:0% payouts may stabilize. This is important.<00:01:54.640><c> Weekends</c><00:01:55.200><c> and</c><00:01:55.360><c> holidays</c><00:01:55.920><c> delay</c> 00:01:56.270 --> 00:01:56.280 align:start position:0% important. Weekends and holidays delay 00:01:56.280 --> 00:01:58.550 align:start position:0% important. Weekends and holidays delay payouts.<00:01:57.080><c> When</c><00:01:57.280><c> reviewing</c><00:01:57.760><c> payouts,</c><00:01:58.280><c> don't</c> 00:01:58.550 --> 00:01:58.560 align:start position:0% payouts. When reviewing payouts, don't 00:01:58.560 --> 00:02:00.870 align:start position:0% payouts. When reviewing payouts, don't just<00:01:58.800><c> look</c><00:01:59.040><c> at</c><00:01:59.160><c> total</c><00:01:59.560><c> revenue.</c><00:02:00.200><c> Each</c><00:02:00.520><c> payout</c> 00:02:00.870 --> 00:02:00.880 align:start position:0% just look at total revenue. Each payout 00:02:00.880 --> 00:02:03.950 align:start position:0% just look at total revenue. Each payout includes<00:02:01.640><c> gross</c><00:02:02.000><c> sales,</c><00:02:02.680><c> processing</c><00:02:03.320><c> fees,</c> 00:02:03.950 --> 00:02:03.960 align:start position:0% includes gross sales, processing fees, 00:02:03.960 --> 00:02:06.590 align:start position:0% includes gross sales, processing fees, refunds,<00:02:04.680><c> chargeback</c><00:02:05.360><c> deductions,</c><00:02:06.360><c> and</c> 00:02:06.590 --> 00:02:06.600 align:start position:0% refunds, chargeback deductions, and 00:02:06.600 --> 00:02:09.230 align:start position:0% refunds, chargeback deductions, and adjustments.<00:02:07.520><c> Always</c><00:02:08.000><c> reconcile.</c><00:02:08.920><c> Gross</c> 00:02:09.230 --> 00:02:09.240 align:start position:0% adjustments. Always reconcile. Gross 00:02:09.240 --> 00:02:12.830 align:start position:0% adjustments. Always reconcile. Gross sales<00:02:09.920><c> minus</c><00:02:10.399><c> fees</c><00:02:11.039><c> minus</c><00:02:11.520><c> refunds</c><00:02:12.360><c> equals</c> 00:02:12.830 --> 00:02:12.840 align:start position:0% sales minus fees minus refunds equals 00:02:12.840 --> 00:02:14.910 align:start position:0% sales minus fees minus refunds equals your<00:02:13.040><c> actual</c><00:02:13.440><c> payout.</c><00:02:14.080><c> If</c><00:02:14.200><c> you</c><00:02:14.280><c> don't</c><00:02:14.520><c> monitor</c> 00:02:14.910 --> 00:02:14.920 align:start position:0% your actual payout. If you don't monitor 00:02:14.920 --> 00:02:17.190 align:start position:0% your actual payout. If you don't monitor this<00:02:15.160><c> regularly,</c><00:02:15.920><c> cash</c><00:02:16.280><c> flow</c><00:02:16.520><c> surprises</c> 00:02:17.190 --> 00:02:17.200 align:start position:0% this regularly, cash flow surprises 00:02:17.200 --> 00:02:19.110 align:start position:0% this regularly, cash flow surprises happen.<00:02:17.800><c> Inside</c><00:02:18.200><c> Shopify</c><00:02:18.680><c> Payments</c> 00:02:19.110 --> 00:02:19.120 align:start position:0% happen. Inside Shopify Payments 00:02:19.120 --> 00:02:20.950 align:start position:0% happen. Inside Shopify Payments settings,<00:02:19.880><c> you</c><00:02:20.040><c> can</c><00:02:20.200><c> configure</c><00:02:20.720><c> bank</c> 00:02:20.950 --> 00:02:20.960 align:start position:0% settings, you can configure bank 00:02:20.960 --> 00:02:23.590 align:start position:0% settings, you can configure bank account,<00:02:21.640><c> payout</c><00:02:22.040><c> schedule,</c><00:02:22.800><c> and</c><00:02:23.000><c> statement</c> 00:02:23.590 --> 00:02:23.600 align:start position:0% account, payout schedule, and statement 00:02:23.600 --> 00:02:25.390 align:start position:0% account, payout schedule, and statement descriptor.<00:02:24.400><c> Double-check</c><00:02:24.880><c> your</c><00:02:25.040><c> routing</c> 00:02:25.390 --> 00:02:25.400 align:start position:0% descriptor. Double-check your routing 00:02:25.400 --> 00:02:27.990 align:start position:0% descriptor. Double-check your routing number,<00:02:25.960><c> account</c><00:02:26.440><c> number,</c><00:02:27.000><c> account</c><00:02:27.480><c> type.</c> 00:02:27.990 --> 00:02:28.000 align:start position:0% number, account number, account type. 00:02:28.000 --> 00:02:30.030 align:start position:0% number, account number, account type. Incorrect<00:02:28.600><c> bank</c><00:02:28.880><c> details</c><00:02:29.440><c> can</c><00:02:29.600><c> freeze</c> 00:02:30.030 --> 00:02:30.040 align:start position:0% Incorrect bank details can freeze 00:02:30.040 --> 00:02:33.030 align:start position:0% Incorrect bank details can freeze payouts.<00:02:30.800><c> If</c><00:02:30.960><c> updating</c><00:02:31.520><c> bank</c><00:02:31.840><c> info,</c><00:02:32.520><c> expect</c> 00:02:33.030 --> 00:02:33.040 align:start position:0% payouts. If updating bank info, expect 00:02:33.040 --> 00:02:35.430 align:start position:0% payouts. If updating bank info, expect temporary<00:02:33.560><c> payout</c><00:02:34.000><c> holds</c><00:02:34.640><c> for</c><00:02:34.800><c> security</c> 00:02:35.430 --> 00:02:35.440 align:start position:0% temporary payout holds for security 00:02:35.440 --> 00:02:37.790 align:start position:0% temporary payout holds for security review.<00:02:36.080><c> Statement</c><00:02:36.680><c> descriptor.</c><00:02:37.440><c> This</c><00:02:37.640><c> is</c> 00:02:37.790 --> 00:02:37.800 align:start position:0% review. Statement descriptor. This is 00:02:37.800 --> 00:02:39.750 align:start position:0% review. Statement descriptor. This is extremely<00:02:38.440><c> important</c><00:02:39.080><c> for</c><00:02:39.200><c> reducing</c> 00:02:39.750 --> 00:02:39.760 align:start position:0% extremely important for reducing 00:02:39.760 --> 00:02:41.990 align:start position:0% extremely important for reducing chargebacks.<00:02:40.640><c> Your</c><00:02:40.800><c> statement</c><00:02:41.320><c> descriptor</c> 00:02:41.990 --> 00:02:42.000 align:start position:0% chargebacks. Your statement descriptor 00:02:42.000 --> 00:02:44.270 align:start position:0% chargebacks. Your statement descriptor is<00:02:42.200><c> what</c><00:02:42.440><c> customers</c><00:02:42.960><c> see</c><00:02:43.440><c> on</c><00:02:43.680><c> their</c><00:02:43.920><c> bank</c> 00:02:44.270 --> 00:02:44.280 align:start position:0% is what customers see on their bank 00:02:44.280 --> 00:02:46.990 align:start position:0% is what customers see on their bank statements.<00:02:45.120><c> Here's</c><00:02:45.400><c> a</c><00:02:45.480><c> bad</c><00:02:45.800><c> descriptor.</c><00:02:46.560><c> SP</c> 00:02:46.990 --> 00:02:47.000 align:start position:0% statements. Here's a bad descriptor. SP 00:02:47.000 --> 00:02:49.630 align:start position:0% statements. Here's a bad descriptor. SP star<00:02:47.360><c> Shopify</c><00:02:48.080><c> 12345.</c> 00:02:49.630 --> 00:02:49.640 align:start position:0% star Shopify 12345. 00:02:49.640 --> 00:02:50.950 align:start position:0% star Shopify 12345. Here's<00:02:49.880><c> a</c><00:02:49.920><c> better</c><00:02:50.200><c> descriptor.</c> 00:02:50.950 --> 00:02:50.960 align:start position:0% Here's a better descriptor. 00:02:50.960 --> 00:02:53.830 align:start position:0% Here's a better descriptor. yourbrand.com.<00:02:52.360><c> Make</c><00:02:52.640><c> it</c><00:02:52.760><c> recognizable,</c> 00:02:53.830 --> 00:02:53.840 align:start position:0% yourbrand.com. Make it recognizable, 00:02:53.840 --> 00:02:56.190 align:start position:0% yourbrand.com. Make it recognizable, clear,<00:02:54.440><c> and</c><00:02:54.640><c> matching</c><00:02:55.040><c> your</c><00:02:55.160><c> website</c><00:02:55.680><c> name.</c> 00:02:56.190 --> 00:02:56.200 align:start position:0% clear, and matching your website name. 00:02:56.200 --> 00:02:57.910 align:start position:0% clear, and matching your website name. Many<00:02:56.480><c> chargebacks</c><00:02:57.120><c> happen</c><00:02:57.560><c> because</c> 00:02:57.910 --> 00:02:57.920 align:start position:0% Many chargebacks happen because 00:02:57.920 --> 00:03:00.430 align:start position:0% Many chargebacks happen because customers<00:02:58.760><c> don't</c><00:02:59.040><c> recognize</c><00:02:59.640><c> the</c><00:02:59.760><c> charge.</c> 00:03:00.430 --> 00:03:00.440 align:start position:0% customers don't recognize the charge. 00:03:00.440 --> 00:03:02.750 align:start position:0% customers don't recognize the charge. Payout<00:03:00.880><c> schedule</c><00:03:01.320><c> strategy.</c><00:03:02.040><c> If</c><00:03:02.200><c> available</c> 00:03:02.750 --> 00:03:02.760 align:start position:0% Payout schedule strategy. If available 00:03:02.760 --> 00:03:04.910 align:start position:0% Payout schedule strategy. If available in<00:03:02.880><c> your</c><00:03:03.040><c> region,</c><00:03:03.720><c> you</c><00:03:03.920><c> can</c><00:03:04.080><c> adjust</c><00:03:04.560><c> payout</c> 00:03:04.910 --> 00:03:04.920 align:start position:0% in your region, you can adjust payout 00:03:04.920 --> 00:03:07.390 align:start position:0% in your region, you can adjust payout frequency.<00:03:05.720><c> Some</c><00:03:05.960><c> businesses</c><00:03:06.480><c> prefer</c><00:03:06.960><c> daily</c> 00:03:07.390 --> 00:03:07.400 align:start position:0% frequency. Some businesses prefer daily 00:03:07.400 --> 00:03:10.070 align:start position:0% frequency. Some businesses prefer daily payouts,<00:03:08.160><c> faster</c><00:03:08.560><c> cash</c><00:03:08.840><c> flow.</c><00:03:09.280><c> Others</c><00:03:09.640><c> prefer</c> 00:03:10.070 --> 00:03:10.080 align:start position:0% payouts, faster cash flow. Others prefer 00:03:10.080 --> 00:03:12.550 align:start position:0% payouts, faster cash flow. Others prefer weekly<00:03:10.480><c> payouts,</c><00:03:11.240><c> easier</c><00:03:11.760><c> accounting.</c> 00:03:12.550 --> 00:03:12.560 align:start position:0% weekly payouts, easier accounting. 00:03:12.560 --> 00:03:14.790 align:start position:0% weekly payouts, easier accounting. Choose<00:03:12.880><c> what</c><00:03:13.120><c> fits</c><00:03:13.440><c> your</c><00:03:13.680><c> cash</c><00:03:14.000><c> flow</c><00:03:14.240><c> model.</c> 00:03:14.790 --> 00:03:14.800 align:start position:0% Choose what fits your cash flow model. 00:03:14.800 --> 00:03:16.350 align:start position:0% Choose what fits your cash flow model. Now,<00:03:15.000><c> let's</c><00:03:15.200><c> talk</c><00:03:15.400><c> about</c><00:03:15.640><c> the</c><00:03:15.720><c> big</c><00:03:15.960><c> one,</c> 00:03:16.350 --> 00:03:16.360 align:start position:0% Now, let's talk about the big one, 00:03:16.360 --> 00:03:18.990 align:start position:0% Now, let's talk about the big one, chargebacks.<00:03:17.280><c> A</c><00:03:17.360><c> chargeback</c><00:03:17.960><c> happens</c><00:03:18.440><c> when</c><00:03:18.920><c> a</c> 00:03:18.990 --> 00:03:19.000 align:start position:0% chargebacks. A chargeback happens when a 00:03:19.000 --> 00:03:20.910 align:start position:0% chargebacks. A chargeback happens when a customer<00:03:19.480><c> disputes</c><00:03:20.040><c> a</c><00:03:20.120><c> charge</c><00:03:20.560><c> with</c><00:03:20.680><c> their</c> 00:03:20.910 --> 00:03:20.920 align:start position:0% customer disputes a charge with their 00:03:20.920 --> 00:03:23.510 align:start position:0% customer disputes a charge with their bank<00:03:21.480><c> instead</c><00:03:21.840><c> of</c><00:03:22.000><c> contacting</c><00:03:22.640><c> you.</c><00:03:23.000><c> The</c><00:03:23.120><c> bank</c> 00:03:23.510 --> 00:03:23.520 align:start position:0% bank instead of contacting you. The bank 00:03:23.520 --> 00:03:25.510 align:start position:0% bank instead of contacting you. The bank immediately<00:03:24.120><c> pulls</c><00:03:24.520><c> funds</c><00:03:25.120><c> from</c><00:03:25.360><c> your</c> 00:03:25.510 --> 00:03:25.520 align:start position:0% immediately pulls funds from your 00:03:25.520 --> 00:03:27.830 align:start position:0% immediately pulls funds from your account<00:03:26.120><c> while</c><00:03:26.480><c> investigating.</c><00:03:27.520><c> Here</c><00:03:27.760><c> are</c> 00:03:27.830 --> 00:03:27.840 align:start position:0% account while investigating. Here are 00:03:27.840 --> 00:03:30.350 align:start position:0% account while investigating. Here are some<00:03:28.040><c> common</c><00:03:28.440><c> chargeback</c><00:03:29.040><c> reasons.</c><00:03:29.760><c> Fraud,</c> 00:03:30.350 --> 00:03:30.360 align:start position:0% some common chargeback reasons. Fraud, 00:03:30.360 --> 00:03:32.590 align:start position:0% some common chargeback reasons. Fraud, card<00:03:30.760><c> not</c><00:03:31.000><c> present,</c><00:03:31.680><c> product</c><00:03:32.280><c> not</c><00:03:32.440><c> as</c> 00:03:32.590 --> 00:03:32.600 align:start position:0% card not present, product not as 00:03:32.600 --> 00:03:34.710 align:start position:0% card not present, product not as described,<00:03:33.400><c> duplicate</c><00:03:33.840><c> charge,</c><00:03:34.520><c> or</c> 00:03:34.710 --> 00:03:34.720 align:start position:0% described, duplicate charge, or 00:03:34.720 --> 00:03:37.390 align:start position:0% described, duplicate charge, or unrecognized<00:03:35.560><c> charge.</c><00:03:36.160><c> Each</c><00:03:36.480><c> dispute</c><00:03:36.960><c> costs</c> 00:03:37.390 --> 00:03:37.400 align:start position:0% unrecognized charge. Each dispute costs 00:03:37.400 --> 00:03:39.750 align:start position:0% unrecognized charge. Each dispute costs the<00:03:37.560><c> order</c><00:03:37.880><c> amount,</c><00:03:38.520><c> a</c><00:03:38.600><c> dispute</c><00:03:39.120><c> fee,</c><00:03:39.600><c> and</c> 00:03:39.750 --> 00:03:39.760 align:start position:0% the order amount, a dispute fee, and 00:03:39.760 --> 00:03:42.070 align:start position:0% the order amount, a dispute fee, and potential<00:03:40.360><c> risk</c><00:03:40.720><c> to</c><00:03:40.840><c> your</c><00:03:41.040><c> account.</c><00:03:41.680><c> Too</c><00:03:41.840><c> many</c> 00:03:42.070 --> 00:03:42.080 align:start position:0% potential risk to your account. Too many 00:03:42.080 --> 00:03:44.590 align:start position:0% potential risk to your account. Too many chargebacks<00:03:42.800><c> equals</c><00:03:43.280><c> higher</c><00:03:43.640><c> risk</c><00:03:43.920><c> profile.</c> 00:03:44.590 --> 00:03:44.600 align:start position:0% chargebacks equals higher risk profile. 00:03:44.600 --> 00:03:46.430 align:start position:0% chargebacks equals higher risk profile. Here's<00:03:44.920><c> how</c><00:03:45.080><c> to</c><00:03:45.240><c> respond</c><00:03:45.680><c> to</c><00:03:45.800><c> chargebacks</c> 00:03:46.430 --> 00:03:46.440 align:start position:0% Here's how to respond to chargebacks 00:03:46.440 --> 00:03:48.550 align:start position:0% Here's how to respond to chargebacks properly.<00:03:47.040><c> In</c><00:03:47.240><c> Shopify,</c><00:03:47.960><c> in</c><00:03:48.120><c> the</c><00:03:48.240><c> left</c> 00:03:48.550 --> 00:03:48.560 align:start position:0% properly. In Shopify, in the left 00:03:48.560 --> 00:03:50.750 align:start position:0% properly. In Shopify, in the left column,<00:03:49.080><c> scroll</c><00:03:49.400><c> down</c><00:03:49.680><c> to</c><00:03:49.880><c> orders,</c><00:03:50.520><c> then</c> 00:03:50.750 --> 00:03:50.760 align:start position:0% column, scroll down to orders, then 00:03:50.760 --> 00:03:53.590 align:start position:0% column, scroll down to orders, then select<00:03:51.160><c> filters,</c><00:03:51.920><c> chargeback</c><00:03:52.600><c> and</c><00:03:52.840><c> inquiry.</c> 00:03:53.590 --> 00:03:53.600 align:start position:0% select filters, chargeback and inquiry. 00:03:53.600 --> 00:03:55.790 align:start position:0% select filters, chargeback and inquiry. Click<00:03:53.840><c> the</c><00:03:53.920><c> disputed</c><00:03:54.520><c> order,</c><00:03:55.080><c> you'll</c><00:03:55.360><c> see</c> 00:03:55.790 --> 00:03:55.800 align:start position:0% Click the disputed order, you'll see 00:03:55.800 --> 00:03:58.310 align:start position:0% Click the disputed order, you'll see reason<00:03:56.240><c> code,</c><00:03:56.760><c> deadline</c><00:03:57.240><c> to</c><00:03:57.360><c> respond,</c><00:03:58.080><c> and</c> 00:03:58.310 --> 00:03:58.320 align:start position:0% reason code, deadline to respond, and 00:03:58.320 --> 00:04:00.670 align:start position:0% reason code, deadline to respond, and evidence<00:03:58.760><c> submission</c><00:03:59.400><c> area.</c><00:04:00.000><c> What</c><00:04:00.240><c> evidence</c> 00:04:00.670 --> 00:04:00.680 align:start position:0% evidence submission area. What evidence 00:04:00.680 --> 00:04:02.230 align:start position:0% evidence submission area. What evidence should<00:04:00.920><c> you</c><00:04:01.040><c> submit?</c><00:04:01.720><c> For</c><00:04:01.840><c> physical</c> 00:04:02.230 --> 00:04:02.240 align:start position:0% should you submit? For physical 00:04:02.240 --> 00:04:04.670 align:start position:0% should you submit? For physical products,<00:04:02.960><c> order</c><00:04:03.240><c> confirmation,</c><00:04:04.280><c> shipping</c> 00:04:04.670 --> 00:04:04.680 align:start position:0% products, order confirmation, shipping 00:04:04.680 --> 00:04:07.150 align:start position:0% products, order confirmation, shipping confirmation,<00:04:05.720><c> tracking</c><00:04:06.120><c> number,</c><00:04:06.720><c> delivery</c> 00:04:07.150 --> 00:04:07.160 align:start position:0% confirmation, tracking number, delivery 00:04:07.160 --> 00:04:09.670 align:start position:0% confirmation, tracking number, delivery confirmation,<00:04:08.160><c> signature</c><00:04:08.640><c> confirmation</c><00:04:09.480><c> if</c> 00:04:09.670 --> 00:04:09.680 align:start position:0% confirmation, signature confirmation if 00:04:09.680 --> 00:04:11.830 align:start position:0% confirmation, signature confirmation if available,<00:04:10.440><c> customer</c><00:04:10.840><c> communication,</c> 00:04:11.830 --> 00:04:11.840 align:start position:0% available, customer communication, 00:04:11.840 --> 00:04:14.270 align:start position:0% available, customer communication, refund<00:04:12.400><c> policy,</c><00:04:13.080><c> and</c><00:04:13.240><c> product</c><00:04:13.680><c> description</c> 00:04:14.270 --> 00:04:14.280 align:start position:0% refund policy, and product description 00:04:14.280 --> 00:04:16.550 align:start position:0% refund policy, and product description page<00:04:14.600><c> screenshot.</c><00:04:15.360><c> For</c><00:04:15.480><c> digital</c><00:04:15.920><c> products,</c> 00:04:16.550 --> 00:04:16.560 align:start position:0% page screenshot. For digital products, 00:04:16.560 --> 00:04:18.990 align:start position:0% page screenshot. For digital products, access<00:04:17.000><c> logs,</c><00:04:17.560><c> download</c><00:04:18.000><c> confirmation,</c> 00:04:18.990 --> 00:04:19.000 align:start position:0% access logs, download confirmation, 00:04:19.000 --> 00:04:22.069 align:start position:0% access logs, download confirmation, login<00:04:19.400><c> timestamps,</c><00:04:20.440><c> and</c><00:04:20.720><c> IP</c><00:04:21.079><c> address</c><00:04:21.519><c> match.</c> 00:04:22.069 --> 00:04:22.079 align:start position:0% login timestamps, and IP address match. 00:04:22.079 --> 00:04:24.430 align:start position:0% login timestamps, and IP address match. Be<00:04:22.320><c> organized.</c><00:04:23.160><c> Clear</c><00:04:23.440><c> documentation</c> 00:04:24.430 --> 00:04:24.440 align:start position:0% Be organized. Clear documentation 00:04:24.440 --> 00:04:26.870 align:start position:0% Be organized. Clear documentation increases<00:04:25.120><c> win</c><00:04:25.320><c> rate.</c><00:04:25.760><c> You</c><00:04:25.880><c> won't</c><00:04:26.160><c> win</c><00:04:26.480><c> every</c> 00:04:26.870 --> 00:04:26.880 align:start position:0% increases win rate. You won't win every 00:04:26.880 --> 00:04:29.350 align:start position:0% increases win rate. You won't win every chargeback.<00:04:27.720><c> Typical</c><00:04:28.120><c> win</c><00:04:28.360><c> rates</c><00:04:28.760><c> range</c> 00:04:29.350 --> 00:04:29.360 align:start position:0% chargeback. Typical win rates range 00:04:29.360 --> 00:04:32.070 align:start position:0% chargeback. Typical win rates range between<00:04:29.800><c> 20</c><00:04:30.200><c> to</c><00:04:30.360><c> 40%</c><00:04:31.200><c> depending</c><00:04:31.760><c> on</c><00:04:31.920><c> your</c> 00:04:32.070 --> 00:04:32.080 align:start position:0% between 20 to 40% depending on your 00:04:32.080 --> 00:04:34.630 align:start position:0% between 20 to 40% depending on your niche,<00:04:32.680><c> but</c><00:04:32.840><c> consistent</c><00:04:33.520><c> evidence</c><00:04:34.000><c> improves</c> 00:04:34.630 --> 00:04:34.640 align:start position:0% niche, but consistent evidence improves 00:04:34.640 --> 00:04:36.590 align:start position:0% niche, but consistent evidence improves odds.<00:04:35.200><c> How</c><00:04:35.360><c> to</c><00:04:35.520><c> reduce</c><00:04:35.920><c> chargebacks</c> 00:04:36.590 --> 00:04:36.600 align:start position:0% odds. How to reduce chargebacks 00:04:36.600 --> 00:04:38.750 align:start position:0% odds. How to reduce chargebacks proactively.<00:04:37.480><c> Prevention</c><00:04:38.040><c> is</c><00:04:38.240><c> better</c><00:04:38.560><c> than</c> 00:04:38.750 --> 00:04:38.760 align:start position:0% proactively. Prevention is better than 00:04:38.760 --> 00:04:40.790 align:start position:0% proactively. Prevention is better than fighting<00:04:39.160><c> disputes.</c><00:04:39.960><c> Here's</c><00:04:40.200><c> how</c><00:04:40.360><c> to</c><00:04:40.520><c> lower</c> 00:04:40.790 --> 00:04:40.800 align:start position:0% fighting disputes. Here's how to lower 00:04:40.800 --> 00:04:43.470 align:start position:0% fighting disputes. Here's how to lower chargeback<00:04:41.480><c> risk.</c><00:04:42.000><c> Clear</c><00:04:42.320><c> refund</c><00:04:42.840><c> policy.</c> 00:04:43.470 --> 00:04:43.480 align:start position:0% chargeback risk. Clear refund policy. 00:04:43.480 --> 00:04:45.670 align:start position:0% chargeback risk. Clear refund policy. Your<00:04:43.640><c> refund</c><00:04:44.080><c> policy</c><00:04:44.560><c> should</c><00:04:44.840><c> be</c><00:04:45.240><c> easy</c><00:04:45.520><c> to</c> 00:04:45.670 --> 00:04:45.680 align:start position:0% Your refund policy should be easy to 00:04:45.680 --> 00:04:48.310 align:start position:0% Your refund policy should be easy to find,<00:04:46.360><c> easy</c><00:04:46.720><c> to</c><00:04:46.920><c> read,</c><00:04:47.400><c> and</c><00:04:47.600><c> clear</c><00:04:48.000><c> about</c> 00:04:48.310 --> 00:04:48.320 align:start position:0% find, easy to read, and clear about 00:04:48.320 --> 00:04:50.630 align:start position:0% find, easy to read, and clear about timelines.<00:04:49.160><c> Hidden</c><00:04:49.440><c> policies</c><00:04:50.120><c> increase</c> 00:04:50.630 --> 00:04:50.640 align:start position:0% timelines. Hidden policies increase 00:04:50.640 --> 00:04:53.070 align:start position:0% timelines. Hidden policies increase disputes.<00:04:51.440><c> Fast</c><00:04:51.760><c> customer</c><00:04:52.160><c> support.</c><00:04:52.840><c> Many</c> 00:04:53.070 --> 00:04:53.080 align:start position:0% disputes. Fast customer support. Many 00:04:53.080 --> 00:04:55.270 align:start position:0% disputes. Fast customer support. Many chargebacks<00:04:53.680><c> happen</c><00:04:54.080><c> because</c><00:04:54.800><c> customers</c> 00:04:55.270 --> 00:04:55.280 align:start position:0% chargebacks happen because customers 00:04:55.280 --> 00:04:57.470 align:start position:0% chargebacks happen because customers can't<00:04:55.640><c> reach</c><00:04:55.880><c> support.</c><00:04:56.440><c> Respond</c><00:04:56.880><c> quickly</c><00:04:57.280><c> to</c> 00:04:57.470 --> 00:04:57.480 align:start position:0% can't reach support. Respond quickly to 00:04:57.480 --> 00:04:59.750 align:start position:0% can't reach support. Respond quickly to refund<00:04:57.920><c> requests,</c><00:04:58.680><c> shipping</c><00:04:59.040><c> delays,</c><00:04:59.600><c> and</c> 00:04:59.750 --> 00:04:59.760 align:start position:0% refund requests, shipping delays, and 00:04:59.760 --> 00:05:02.190 align:start position:0% refund requests, shipping delays, and product<00:05:00.240><c> complaints.</c><00:05:01.000><c> Speed</c><00:05:01.520><c> reduces</c> 00:05:02.190 --> 00:05:02.200 align:start position:0% product complaints. Speed reduces 00:05:02.200 --> 00:05:04.870 align:start position:0% product complaints. Speed reduces disputes.<00:05:03.040><c> Shipping</c><00:05:03.480><c> transparency.</c><00:05:04.480><c> Send</c> 00:05:04.870 --> 00:05:04.880 align:start position:0% disputes. Shipping transparency. Send 00:05:04.880 --> 00:05:06.430 align:start position:0% disputes. Shipping transparency. Send order<00:05:05.120><c> confirmation,</c><00:05:06.080><c> shipping</c> 00:05:06.430 --> 00:05:06.440 align:start position:0% order confirmation, shipping 00:05:06.440 --> 00:05:08.470 align:start position:0% order confirmation, shipping confirmation,<00:05:07.400><c> tracking</c><00:05:07.840><c> link,</c><00:05:08.320><c> and</c> 00:05:08.470 --> 00:05:08.480 align:start position:0% confirmation, tracking link, and 00:05:08.480 --> 00:05:10.710 align:start position:0% confirmation, tracking link, and delivery<00:05:08.920><c> notification.</c><00:05:09.960><c> Communication</c> 00:05:10.710 --> 00:05:10.720 align:start position:0% delivery notification. Communication 00:05:10.720 --> 00:05:12.630 align:start position:0% delivery notification. Communication reduces<00:05:11.320><c> confusion.</c><00:05:12.200><c> Signature</c> 00:05:12.630 --> 00:05:12.640 align:start position:0% reduces confusion. Signature 00:05:12.640 --> 00:05:15.070 align:start position:0% reduces confusion. Signature confirmation<00:05:13.400><c> for</c><00:05:13.600><c> high-ticket</c><00:05:14.240><c> orders.</c><00:05:14.880><c> For</c> 00:05:15.070 --> 00:05:15.080 align:start position:0% confirmation for high-ticket orders. For 00:05:15.080 --> 00:05:17.990 align:start position:0% confirmation for high-ticket orders. For high<00:05:15.440><c> AOV</c><00:05:15.960><c> products,</c><00:05:16.720><c> require</c><00:05:17.280><c> signature</c><00:05:17.800><c> on</c> 00:05:17.990 --> 00:05:18.000 align:start position:0% high AOV products, require signature on 00:05:18.000 --> 00:05:20.310 align:start position:0% high AOV products, require signature on delivery.<00:05:18.600><c> This</c><00:05:18.800><c> dramatically</c><00:05:19.560><c> increases</c> 00:05:20.310 --> 00:05:20.320 align:start position:0% delivery. This dramatically increases 00:05:20.320 --> 00:05:22.710 align:start position:0% delivery. This dramatically increases dispute<00:05:20.800><c> defense.</c><00:05:21.480><c> Shopify</c><00:05:22.040><c> includes</c> 00:05:22.710 --> 00:05:22.720 align:start position:0% dispute defense. Shopify includes 00:05:22.720 --> 00:05:25.390 align:start position:0% dispute defense. Shopify includes built-in<00:05:23.240><c> fraud</c><00:05:23.640><c> analysis</c><00:05:24.280><c> tools.</c><00:05:24.880><c> Inside</c> 00:05:25.390 --> 00:05:25.400 align:start position:0% built-in fraud analysis tools. Inside 00:05:25.400 --> 00:05:30.510 align:start position:0% built-in fraud analysis tools. Inside any<00:05:25.720><c> order,</c><00:05:26.120><c> you'll</c><00:05:26.400><c> see</c><00:05:26.840><c> fraud</c> 00:05:30.510 --> 00:05:30.520 align:start position:0% 00:05:30.520 --> 00:05:32.830 align:start position:0% medium<00:05:30.920><c> risk,</c><00:05:31.360><c> and</c><00:05:31.560><c> high</c><00:05:31.800><c> risk.</c><00:05:32.320><c> Shopify</c> 00:05:32.830 --> 00:05:32.840 align:start position:0% medium risk, and high risk. Shopify 00:05:32.840 --> 00:05:36.910 align:start position:0% medium risk, and high risk. Shopify evaluates<00:05:33.720><c> IP</c><00:05:34.120><c> location,</c><00:05:34.920><c> AVS</c><00:05:35.520><c> match,</c><00:05:36.120><c> CVV</c> 00:05:36.910 --> 00:05:36.920 align:start position:0% evaluates IP location, AVS match, CVV 00:05:36.920 --> 00:05:39.870 align:start position:0% evaluates IP location, AVS match, CVV match,<00:05:37.560><c> past</c><00:05:38.000><c> fraud</c><00:05:38.360><c> patterns,</c><00:05:39.160><c> and</c><00:05:39.440><c> address</c> 00:05:39.870 --> 00:05:39.880 align:start position:0% match, past fraud patterns, and address 00:05:39.880 --> 00:05:41.870 align:start position:0% match, past fraud patterns, and address inconsistencies.<00:05:41.200><c> What</c><00:05:41.400><c> to</c><00:05:41.480><c> do</c><00:05:41.680><c> with</c> 00:05:41.870 --> 00:05:41.880 align:start position:0% inconsistencies. What to do with 00:05:41.880 --> 00:05:44.550 align:start position:0% inconsistencies. What to do with high-risk<00:05:42.440><c> orders?</c><00:05:43.080><c> If</c><00:05:43.280><c> flagged</c><00:05:43.760><c> high-risk,</c> 00:05:44.550 --> 00:05:44.560 align:start position:0% high-risk orders? If flagged high-risk, 00:05:44.560 --> 00:05:46.750 align:start position:0% high-risk orders? If flagged high-risk, verify<00:05:45.040><c> billing</c><00:05:45.480><c> and</c><00:05:45.640><c> shipping</c><00:05:46.080><c> address.</c> 00:05:46.750 --> 00:05:46.760 align:start position:0% verify billing and shipping address. 00:05:46.760 --> 00:05:49.270 align:start position:0% verify billing and shipping address. Check<00:05:47.120><c> IP</c><00:05:47.480><c> location,</c><00:05:48.320><c> email</c><00:05:48.760><c> customer</c> 00:05:49.270 --> 00:05:49.280 align:start position:0% Check IP location, email customer 00:05:49.280 --> 00:05:51.750 align:start position:0% Check IP location, email customer confirmation,<00:05:50.280><c> call</c><00:05:50.720><c> if</c><00:05:50.920><c> necessary,</c> 00:05:51.750 --> 00:05:51.760 align:start position:0% confirmation, call if necessary, 00:05:51.760 --> 00:05:53.990 align:start position:0% confirmation, call if necessary, consider<00:05:52.200><c> canceling</c><00:05:52.800><c> and</c><00:05:53.040><c> refunding.</c><00:05:53.840><c> It's</c> 00:05:53.990 --> 00:05:54.000 align:start position:0% consider canceling and refunding. It's 00:05:54.000 --> 00:05:55.870 align:start position:0% consider canceling and refunding. It's better<00:05:54.280><c> to</c><00:05:54.440><c> lose</c><00:05:54.640><c> a</c><00:05:54.720><c> sale</c><00:05:55.240><c> than</c><00:05:55.440><c> lose</c><00:05:55.760><c> a</c> 00:05:55.870 --> 00:05:55.880 align:start position:0% better to lose a sale than lose a 00:05:55.880 --> 00:05:58.710 align:start position:0% better to lose a sale than lose a chargeback<00:05:56.600><c> plus</c><00:05:57.040><c> a</c><00:05:57.120><c> fee.</c><00:05:57.600><c> Enabling</c><00:05:58.280><c> fraud</c> 00:05:58.710 --> 00:05:58.720 align:start position:0% chargeback plus a fee. Enabling fraud 00:05:58.720 --> 00:06:01.750 align:start position:0% chargeback plus a fee. Enabling fraud filters.<00:05:59.480><c> Shopify</c><00:06:00.120><c> allows</c><00:06:00.640><c> fraud</c><00:06:01.000><c> filters</c> 00:06:01.750 --> 00:06:01.760 align:start position:0% filters. Shopify allows fraud filters 00:06:01.760 --> 00:06:03.950 align:start position:0% filters. Shopify allows fraud filters through<00:06:02.040><c> apps</c><00:06:02.400><c> and</c><00:06:02.600><c> built-in</c><00:06:03.000><c> tools.</c><00:06:03.640><c> You</c><00:06:03.760><c> can</c> 00:06:03.950 --> 00:06:03.960 align:start position:0% through apps and built-in tools. You can 00:06:03.960 --> 00:06:06.390 align:start position:0% through apps and built-in tools. You can block<00:06:04.280><c> specific</c><00:06:04.800><c> countries,</c><00:06:05.560><c> block</c><00:06:05.880><c> prepaid</c> 00:06:06.390 --> 00:06:06.400 align:start position:0% block specific countries, block prepaid 00:06:06.400 --> 00:06:09.430 align:start position:0% block specific countries, block prepaid cards,<00:06:07.080><c> block</c><00:06:07.400><c> high-risk</c><00:06:08.000><c> IPs,</c><00:06:08.800><c> and</c><00:06:08.960><c> require</c> 00:06:09.430 --> 00:06:09.440 align:start position:0% cards, block high-risk IPs, and require 00:06:09.440 --> 00:06:11.350 align:start position:0% cards, block high-risk IPs, and require zip<00:06:09.720><c> code</c><00:06:10.000><c> verification.</c><00:06:11.000><c> Balance</c> 00:06:11.350 --> 00:06:11.360 align:start position:0% zip code verification. Balance 00:06:11.360 --> 00:06:13.510 align:start position:0% zip code verification. Balance protection<00:06:12.000><c> with</c><00:06:12.160><c> conversion</c><00:06:12.800><c> rate.</c><00:06:13.240><c> Over</c> 00:06:13.510 --> 00:06:13.520 align:start position:0% protection with conversion rate. Over 00:06:13.520 --> 00:06:15.990 align:start position:0% protection with conversion rate. Over blocking<00:06:14.000><c> reduces</c><00:06:14.560><c> legitimate</c><00:06:15.200><c> orders.</c><00:06:15.880><c> In</c> 00:06:15.990 --> 00:06:16.000 align:start position:0% blocking reduces legitimate orders. In 00:06:16.000 --> 00:06:18.710 align:start position:0% blocking reduces legitimate orders. In some<00:06:16.240><c> regions,</c><00:06:16.760><c> you</c><00:06:16.880><c> can</c><00:06:17.040><c> enable</c><00:06:17.760><c> 3D</c><00:06:18.240><c> Secure</c> 00:06:18.710 --> 00:06:18.720 align:start position:0% some regions, you can enable 3D Secure 00:06:18.720 --> 00:06:20.950 align:start position:0% some regions, you can enable 3D Secure Authentication.<00:06:19.760><c> This</c><00:06:20.000><c> adds</c><00:06:20.320><c> an</c><00:06:20.560><c> extra</c> 00:06:20.950 --> 00:06:20.960 align:start position:0% Authentication. This adds an extra 00:06:20.960 --> 00:06:23.430 align:start position:0% Authentication. This adds an extra verification<00:06:21.720><c> step</c><00:06:22.160><c> at</c><00:06:22.280><c> checkout.</c><00:06:22.960><c> Benefits</c> 00:06:23.430 --> 00:06:23.440 align:start position:0% verification step at checkout. Benefits 00:06:23.440 --> 00:06:26.350 align:start position:0% verification step at checkout. Benefits shift<00:06:23.800><c> liability</c><00:06:24.520><c> in</c><00:06:24.720><c> some</c><00:06:25.000><c> cases,</c><00:06:25.760><c> reduces</c> 00:06:26.350 --> 00:06:26.360 align:start position:0% shift liability in some cases, reduces 00:06:26.360 --> 00:06:28.030 align:start position:0% shift liability in some cases, reduces fraud,<00:06:26.880><c> and</c><00:06:27.040><c> improves</c><00:06:27.560><c> dispute</c> 00:06:28.030 --> 00:06:28.040 align:start position:0% fraud, and improves dispute 00:06:28.040 --> 00:06:30.430 align:start position:0% fraud, and improves dispute verification.<00:06:29.040><c> The</c><00:06:29.120><c> downside,</c><00:06:30.000><c> slight</c> 00:06:30.430 --> 00:06:30.440 align:start position:0% verification. The downside, slight 00:06:30.440 --> 00:06:32.670 align:start position:0% verification. The downside, slight friction<00:06:30.880><c> increase</c><00:06:31.480><c> at</c><00:06:31.640><c> checkout.</c><00:06:32.400><c> Use</c> 00:06:32.670 --> 00:06:32.680 align:start position:0% friction increase at checkout. Use 00:06:32.680 --> 00:06:35.390 align:start position:0% friction increase at checkout. Use strategically<00:06:33.520><c> if</c><00:06:33.680><c> fraud</c><00:06:34.080><c> cases</c><00:06:34.640><c> increase.</c> 00:06:35.390 --> 00:06:35.400 align:start position:0% strategically if fraud cases increase. 00:06:35.400 --> 00:06:37.670 align:start position:0% strategically if fraud cases increase. Inside<00:06:35.840><c> Shopify</c><00:06:36.360><c> Payments</c><00:06:36.920><c> dashboard,</c> 00:06:37.670 --> 00:06:37.680 align:start position:0% Inside Shopify Payments dashboard, 00:06:37.680 --> 00:06:40.110 align:start position:0% Inside Shopify Payments dashboard, monitor<00:06:38.120><c> dispute</c><00:06:38.720><c> rate</c><00:06:38.960><c> percentage.</c><00:06:39.800><c> Card</c> 00:06:40.110 --> 00:06:40.120 align:start position:0% monitor dispute rate percentage. Card 00:06:40.120 --> 00:06:43.350 align:start position:0% monitor dispute rate percentage. Card networks<00:06:40.640><c> consider</c><00:06:41.320><c> above</c><00:06:41.680><c> 0.9%</c><00:06:42.960><c> equals</c> 00:06:43.350 --> 00:06:43.360 align:start position:0% networks consider above 0.9% equals 00:06:43.360 --> 00:06:46.790 align:start position:0% networks consider above 0.9% equals high-risk.<00:06:44.160><c> Above</c><00:06:44.560><c> 1%</c><00:06:45.280><c> equals</c><00:06:45.720><c> serious</c><00:06:46.320><c> risk.</c> 00:06:46.790 --> 00:06:46.800 align:start position:0% high-risk. Above 1% equals serious risk. 00:06:46.800 --> 00:06:49.190 align:start position:0% high-risk. Above 1% equals serious risk. If<00:06:46.920><c> your</c><00:06:47.040><c> dispute</c><00:06:47.560><c> rate</c><00:06:47.800><c> climbs,</c><00:06:48.520><c> immediately</c> 00:06:49.190 --> 00:06:49.200 align:start position:0% If your dispute rate climbs, immediately 00:06:49.200 --> 00:06:52.110 align:start position:0% If your dispute rate climbs, immediately review<00:06:49.640><c> traffic</c><00:06:50.120><c> sources,</c><00:06:50.840><c> audit</c><00:06:51.200><c> creatives,</c> 00:06:52.110 --> 00:06:52.120 align:start position:0% review traffic sources, audit creatives, 00:06:52.120 --> 00:06:54.390 align:start position:0% review traffic sources, audit creatives, check<00:06:52.480><c> refund</c><00:06:52.960><c> experience,</c><00:06:53.880><c> and</c><00:06:54.040><c> review</c> 00:06:54.390 --> 00:06:54.400 align:start position:0% check refund experience, and review 00:06:54.400 --> 00:06:56.910 align:start position:0% check refund experience, and review high-risk<00:06:55.080><c> countries.</c><00:06:55.800><c> Fix</c><00:06:56.040><c> the</c><00:06:56.200><c> root</c><00:06:56.520><c> cause</c> 00:06:56.910 --> 00:06:56.920 align:start position:0% high-risk countries. Fix the root cause 00:06:56.920 --> 00:06:59.390 align:start position:0% high-risk countries. Fix the root cause fast.<00:06:57.560><c> Sometimes</c><00:06:58.040><c> Shopify</c><00:06:58.600><c> may</c><00:06:58.880><c> hold</c><00:06:59.240><c> out</c> 00:06:59.390 --> 00:06:59.400 align:start position:0% fast. Sometimes Shopify may hold out 00:06:59.400 --> 00:07:02.150 align:start position:0% fast. Sometimes Shopify may hold out payments,<00:07:00.200><c> delayed</c><00:07:00.560><c> deposits,</c><00:07:01.440><c> or</c><00:07:01.600><c> increased</c> 00:07:02.150 --> 00:07:02.160 align:start position:0% payments, delayed deposits, or increased 00:07:02.160 --> 00:07:04.070 align:start position:0% payments, delayed deposits, or increased reserve<00:07:02.640><c> requirements.</c><00:07:03.560><c> This</c><00:07:03.760><c> usually</c> 00:07:04.070 --> 00:07:04.080 align:start position:0% reserve requirements. This usually 00:07:04.080 --> 00:07:06.710 align:start position:0% reserve requirements. This usually happens<00:07:04.600><c> when</c><00:07:05.040><c> chargeback</c><00:07:05.720><c> rate</c><00:07:06.040><c> spike,</c> 00:07:06.710 --> 00:07:06.720 align:start position:0% happens when chargeback rate spike, 00:07:06.720 --> 00:07:09.230 align:start position:0% happens when chargeback rate spike, sales<00:07:07.200><c> volume</c><00:07:07.640><c> spikes</c><00:07:08.080><c> suddenly,</c><00:07:08.760><c> or</c><00:07:08.920><c> risk</c> 00:07:09.230 --> 00:07:09.240 align:start position:0% sales volume spikes suddenly, or risk 00:07:09.240 --> 00:07:11.230 align:start position:0% sales volume spikes suddenly, or risk profile<00:07:09.720><c> changes.</c><00:07:10.520><c> To</c><00:07:10.680><c> protect</c><00:07:11.120><c> your</c> 00:07:11.230 --> 00:07:11.240 align:start position:0% profile changes. To protect your 00:07:11.240 --> 00:07:13.470 align:start position:0% profile changes. To protect your businesses,<00:07:12.120><c> always</c><00:07:12.520><c> keep</c><00:07:12.920><c> operating</c> 00:07:13.470 --> 00:07:13.480 align:start position:0% businesses, always keep operating 00:07:13.480 --> 00:07:16.230 align:start position:0% businesses, always keep operating capital<00:07:14.160><c> separate</c><00:07:14.640><c> from</c><00:07:15.000><c> ad</c><00:07:15.360><c> spend.</c><00:07:15.960><c> Never</c> 00:07:16.230 --> 00:07:16.240 align:start position:0% capital separate from ad spend. Never 00:07:16.240 --> 00:07:19.310 align:start position:0% capital separate from ad spend. Never rely<00:07:16.720><c> on</c><00:07:16.920><c> same-day</c><00:07:17.520><c> payouts</c><00:07:18.000><c> to</c><00:07:18.160><c> fund</c><00:07:18.640><c> ads.</c><00:07:19.200><c> A</c> 00:07:19.310 --> 00:07:19.320 align:start position:0% rely on same-day payouts to fund ads. A 00:07:19.320 --> 00:07:21.750 align:start position:0% rely on same-day payouts to fund ads. A cash<00:07:19.680><c> flow</c><00:07:19.960><c> buffer</c><00:07:20.480><c> equals</c><00:07:20.960><c> stability.</c> 00:07:21.750 --> 00:07:21.760 align:start position:0% cash flow buffer equals stability. 00:07:21.760 --> 00:07:23.870 align:start position:0% cash flow buffer equals stability. Here's<00:07:21.920><c> a</c><00:07:22.000><c> simple</c><00:07:22.480><c> weekly</c><00:07:22.880><c> routine.</c><00:07:23.480><c> Review</c> 00:07:23.870 --> 00:07:23.880 align:start position:0% Here's a simple weekly routine. Review 00:07:23.880 --> 00:07:26.670 align:start position:0% Here's a simple weekly routine. Review payouts,<00:07:24.640><c> check</c><00:07:24.880><c> fraud</c><00:07:25.240><c> analysis</c><00:07:25.960><c> on</c><00:07:26.160><c> recent</c> 00:07:26.670 --> 00:07:26.680 align:start position:0% payouts, check fraud analysis on recent 00:07:26.680 --> 00:07:29.590 align:start position:0% payouts, check fraud analysis on recent orders,<00:07:27.360><c> monitor</c><00:07:27.800><c> dispute</c><00:07:28.320><c> notifications,</c> 00:07:29.590 --> 00:07:29.600 align:start position:0% orders, monitor dispute notifications, 00:07:29.600 --> 00:07:31.830 align:start position:0% orders, monitor dispute notifications, respond<00:07:30.040><c> to</c><00:07:30.160><c> disputes</c><00:07:30.680><c> before</c><00:07:31.000><c> the</c><00:07:31.080><c> deadline,</c> 00:07:31.830 --> 00:07:31.840 align:start position:0% respond to disputes before the deadline, 00:07:31.840 --> 00:07:34.350 align:start position:0% respond to disputes before the deadline, and<00:07:32.000><c> review</c><00:07:32.440><c> refund</c><00:07:33.000><c> patterns.</c><00:07:33.720><c> Operational</c> 00:07:34.350 --> 00:07:34.360 align:start position:0% and review refund patterns. Operational 00:07:34.360 --> 00:07:36.630 align:start position:0% and review refund patterns. Operational discipline<00:07:34.960><c> prevents</c><00:07:35.480><c> surprises.</c><00:07:36.360><c> Here's</c><00:07:36.600><c> a</c> 00:07:36.630 --> 00:07:36.640 align:start position:0% discipline prevents surprises. Here's a 00:07:36.640 --> 00:07:39.230 align:start position:0% discipline prevents surprises. Here's a real<00:07:36.920><c> example</c><00:07:37.520><c> scenario.</c><00:07:38.200><c> Let's</c><00:07:38.440><c> say</c><00:07:38.680><c> you</c><00:07:38.840><c> run</c> 00:07:39.230 --> 00:07:39.240 align:start position:0% real example scenario. Let's say you run 00:07:39.240 --> 00:07:41.990 align:start position:0% real example scenario. Let's say you run a<00:07:39.320><c> $100</c><00:07:40.360><c> AOV</c><00:07:41.000><c> store.</c><00:07:41.480><c> You</c><00:07:41.600><c> get</c><00:07:41.760><c> three</c> 00:07:41.990 --> 00:07:42.000 align:start position:0% a $100 AOV store. You get three 00:07:42.000 --> 00:07:44.710 align:start position:0% a $100 AOV store. You get three chargebacks<00:07:42.680><c> in</c><00:07:42.800><c> a</c><00:07:42.880><c> week.</c><00:07:43.280><c> That's</c><00:07:43.520><c> $300</c><00:07:44.360><c> lost</c> 00:07:44.710 --> 00:07:44.720 align:start position:0% chargebacks in a week. That's $300 lost 00:07:44.720 --> 00:07:48.190 align:start position:0% chargebacks in a week. That's $300 lost revenue,<00:07:45.280><c> $45</c><00:07:45.920><c> to</c><00:07:46.040><c> $75</c><00:07:47.040><c> in</c><00:07:47.200><c> dispute</c><00:07:47.680><c> fees,</c> 00:07:48.190 --> 00:07:48.200 align:start position:0% revenue, $45 to $75 in dispute fees, 00:07:48.200 --> 00:07:50.310 align:start position:0% revenue, $45 to $75 in dispute fees, potential<00:07:48.840><c> account</c><00:07:49.280><c> risk.</c><00:07:49.760><c> But</c><00:07:49.880><c> you</c><00:07:50.000><c> also</c> 00:07:50.310 --> 00:07:50.320 align:start position:0% potential account risk. But you also 00:07:50.320 --> 00:07:52.510 align:start position:0% potential account risk. But you also notice<00:07:50.920><c> all</c><00:07:51.160><c> three</c><00:07:51.480><c> came</c><00:07:51.760><c> from</c><00:07:52.000><c> prepaid</c> 00:07:52.510 --> 00:07:52.520 align:start position:0% notice all three came from prepaid 00:07:52.520 --> 00:07:55.070 align:start position:0% notice all three came from prepaid customers,<00:07:53.320><c> same</c><00:07:53.640><c> country,</c><00:07:54.280><c> same</c><00:07:54.640><c> traffic</c> 00:07:55.070 --> 00:07:55.080 align:start position:0% customers, same country, same traffic 00:07:55.080 --> 00:07:57.310 align:start position:0% customers, same country, same traffic source.<00:07:55.640><c> You</c><00:07:55.800><c> block</c><00:07:56.120><c> that</c><00:07:56.360><c> traffic</c><00:07:56.760><c> source.</c> 00:07:57.310 --> 00:07:57.320 align:start position:0% source. You block that traffic source. 00:07:57.320 --> 00:07:59.470 align:start position:0% source. You block that traffic source. Fraud<00:07:57.680><c> stops.</c><00:07:58.360><c> That's</c><00:07:58.640><c> operational</c> 00:07:59.470 --> 00:07:59.480 align:start position:0% Fraud stops. That's operational 00:07:59.480 --> 00:08:01.830 align:start position:0% Fraud stops. That's operational awareness.<00:08:00.240><c> Shopify</c><00:08:00.760><c> Payments</c><00:08:01.320><c> isn't</c><00:08:01.680><c> just</c> 00:08:01.830 --> 00:08:01.840 align:start position:0% awareness. Shopify Payments isn't just 00:08:01.840 --> 00:08:03.590 align:start position:0% awareness. Shopify Payments isn't just about<00:08:02.160><c> collecting</c><00:08:02.720><c> money.</c><00:08:03.200><c> It's</c><00:08:03.360><c> about</c> 00:08:03.590 --> 00:08:03.600 align:start position:0% about collecting money. It's about 00:08:03.600 --> 00:08:06.030 align:start position:0% about collecting money. It's about managing<00:08:04.040><c> risks,</c><00:08:04.680><c> protecting</c><00:08:05.200><c> margins,</c> 00:08:06.030 --> 00:08:06.040 align:start position:0% managing risks, protecting margins, 00:08:06.040 --> 00:08:07.950 align:start position:0% managing risks, protecting margins, controlling<00:08:06.560><c> cash</c><00:08:06.880><c> flow,</c><00:08:07.360><c> reducing</c> 00:08:07.950 --> 00:08:07.960 align:start position:0% controlling cash flow, reducing 00:08:07.960 --> 00:08:10.710 align:start position:0% controlling cash flow, reducing disputes,<00:08:08.800><c> and</c><00:08:09.000><c> monitoring</c><00:08:09.520><c> fraud</c><00:08:10.000><c> signals.</c> 00:08:10.710 --> 00:08:10.720 align:start position:0% disputes, and monitoring fraud signals. 00:08:10.720 --> 00:08:12.830 align:start position:0% disputes, and monitoring fraud signals. If<00:08:10.840><c> you</c><00:08:10.960><c> ignore</c><00:08:11.320><c> these</c><00:08:11.560><c> systems,</c><00:08:12.320><c> problems</c> 00:08:12.830 --> 00:08:12.840 align:start position:0% If you ignore these systems, problems 00:08:12.840 --> 00:08:15.070 align:start position:0% If you ignore these systems, problems compound<00:08:13.520><c> quietly.</c><00:08:14.280><c> If</c><00:08:14.400><c> you</c><00:08:14.520><c> monitor</c><00:08:14.880><c> them</c> 00:08:15.070 --> 00:08:15.080 align:start position:0% compound quietly. If you monitor them 00:08:15.080 --> 00:08:17.070 align:start position:0% compound quietly. If you monitor them consistently,<00:08:16.040><c> your</c><00:08:16.240><c> store</c><00:08:16.600><c> becomes</c> 00:08:17.070 --> 00:08:17.080 align:start position:0% consistently, your store becomes 00:08:17.080 --> 00:08:19.510 align:start position:0% consistently, your store becomes resilient.<00:08:17.800><c> Before</c><00:08:18.120><c> finishing,</c><00:08:18.880><c> statement</c> 00:08:19.510 --> 00:08:19.520 align:start position:0% resilient. Before finishing, statement 00:08:19.520 --> 00:08:21.750 align:start position:0% resilient. Before finishing, statement descriptor<00:08:20.280><c> updated,</c><00:08:21.160><c> bank</c><00:08:21.400><c> account</c> 00:08:21.750 --> 00:08:21.760 align:start position:0% descriptor updated, bank account 00:08:21.760 --> 00:08:24.550 align:start position:0% descriptor updated, bank account verified,<00:08:22.600><c> refund</c><00:08:23.040><c> policy</c><00:08:23.480><c> visible,</c><00:08:24.160><c> fraud</c> 00:08:24.550 --> 00:08:24.560 align:start position:0% verified, refund policy visible, fraud 00:08:24.560 --> 00:08:27.030 align:start position:0% verified, refund policy visible, fraud analysis<00:08:25.240><c> reviewed,</c><00:08:26.000><c> high-risk</c><00:08:26.560><c> filters</c> 00:08:27.030 --> 00:08:27.040 align:start position:0% analysis reviewed, high-risk filters 00:08:27.040 --> 00:08:28.950 align:start position:0% analysis reviewed, high-risk filters configured,<00:08:27.840><c> chargeback</c><00:08:28.400><c> process</c> 00:08:28.950 --> 00:08:28.960 align:start position:0% configured, chargeback process 00:08:28.960 --> 00:08:30.950 align:start position:0% configured, chargeback process understood,<00:08:29.760><c> and</c><00:08:30.040><c> payout</c><00:08:30.360><c> schedule</c> 00:08:30.950 --> 00:08:30.960 align:start position:0% understood, and payout schedule 00:08:30.960 --> 00:08:33.350 align:start position:0% understood, and payout schedule reviewed.<00:08:31.720><c> If</c><00:08:31.880><c> these</c><00:08:32.200><c> are</c><00:08:32.360><c> in</c><00:08:32.479><c> place,</c><00:08:33.039><c> you're</c> 00:08:33.350 --> 00:08:33.360 align:start position:0% reviewed. If these are in place, you're 00:08:33.360 --> 00:08:35.310 align:start position:0% reviewed. If these are in place, you're operating<00:08:34.080><c> professionally.</c><00:08:34.919><c> And</c><00:08:35.039><c> if</c><00:08:35.120><c> you're</c> 00:08:35.310 --> 00:08:35.320 align:start position:0% operating professionally. And if you're 00:08:35.320 --> 00:08:37.550 align:start position:0% operating professionally. And if you're ready<00:08:35.560><c> to</c><00:08:35.719><c> start</c><00:08:36.120><c> your</c><00:08:36.280><c> own</c><00:08:36.479><c> store,</c><00:08:37.039><c> make</c><00:08:37.320><c> sure</c> 00:08:37.550 --> 00:08:37.560 align:start position:0% ready to start your own store, make sure 00:08:37.560 --> 00:08:39.230 align:start position:0% ready to start your own store, make sure to<00:08:37.760><c> use</c><00:08:38.000><c> the</c><00:08:38.120><c> link</c><00:08:38.400><c> in</c><00:08:38.520><c> the</c><00:08:38.599><c> description</c> 00:08:39.230 --> 00:08:39.240 align:start position:0% to use the link in the description 00:08:39.240 --> 00:08:41.350 align:start position:0% to use the link in the description below.<00:08:39.760><c> When</c><00:08:39.919><c> you</c><00:08:40.039><c> use</c><00:08:40.360><c> our</c><00:08:40.599><c> link,</c><00:08:41.000><c> you</c><00:08:41.159><c> can</c> 00:08:41.350 --> 00:08:41.360 align:start position:0% below. When you use our link, you can 00:08:41.360 --> 00:08:44.110 align:start position:0% below. When you use our link, you can get<00:08:41.599><c> your</c><00:08:41.760><c> first</c><00:08:42.200><c> month</c><00:08:42.520><c> for</c><00:08:42.640><c> just</c><00:08:43.039><c> $1</c><00:08:43.880><c> and</c> 00:08:44.110 --> 00:08:44.120 align:start position:0% get your first month for just $1 and 00:08:44.120 --> 00:08:46.950 align:start position:0% get your first month for just $1 and earn<00:08:44.360><c> up</c><00:08:44.520><c> to</c><00:08:44.680><c> $10,000</c><00:08:45.840><c> in</c><00:08:45.960><c> credits,</c><00:08:46.640><c> which</c><00:08:46.840><c> is</c> 00:08:46.950 --> 00:08:46.960 align:start position:0% earn up to $10,000 in credits, which is 00:08:46.960 --> 00:08:49.110 align:start position:0% earn up to $10,000 in credits, which is an<00:08:47.080><c> incredible</c><00:08:47.680><c> way</c><00:08:47.920><c> to</c><00:08:48.120><c> launch</c><00:08:48.480><c> your</c><00:08:48.640><c> store</c> 00:08:49.110 --> 00:08:49.120 align:start position:0% an incredible way to launch your store 00:08:49.120 --> 00:08:51.350 align:start position:0% an incredible way to launch your store with<00:08:49.320><c> minimal</c><00:08:49.840><c> upfront</c><00:08:50.400><c> costs.</c><00:08:51.040><c> If</c><00:08:51.160><c> this</c> 00:08:51.350 --> 00:08:51.360 align:start position:0% with minimal upfront costs. If this 00:08:51.360 --> 00:08:52.790 align:start position:0% with minimal upfront costs. If this video<00:08:51.640><c> helped,</c><00:08:52.040><c> make</c><00:08:52.240><c> sure</c><00:08:52.440><c> to</c><00:08:52.560><c> give</c><00:08:52.680><c> it</c><00:08:52.760><c> a</c> 00:08:52.790 --> 00:08:52.800 align:start position:0% video helped, make sure to give it a 00:08:52.800 --> 00:08:55.430 align:start position:0% video helped, make sure to give it a like,<00:08:53.280><c> subscribe,</c><00:08:54.000><c> and</c><00:08:54.160><c> hit</c><00:08:54.360><c> that</c><00:08:54.560><c> bell</c><00:08:54.920><c> icon.</c> 00:08:55.430 --> 00:08:55.440 align:start position:0% like, subscribe, and hit that bell icon. 00:08:55.440 --> 00:08:57.270 align:start position:0% like, subscribe, and hit that bell icon. Just<00:08:55.600><c> so</c><00:08:55.720><c> you</c><00:08:55.800><c> know,</c><00:08:56.200><c> these</c><00:08:56.560><c> are</c><00:08:56.720><c> affiliate</c> 00:08:57.270 --> 00:08:57.280 align:start position:0% Just so you know, these are affiliate 00:08:57.280 --> 00:08:59.510 align:start position:0% Just so you know, these are affiliate links,<00:08:57.800><c> which</c><00:08:58.040><c> means</c><00:08:58.360><c> we</c><00:08:58.520><c> may</c><00:08:58.760><c> earn</c><00:08:59.040><c> a</c><00:08:59.120><c> small</c> 00:08:59.510 --> 00:08:59.520 align:start position:0% links, which means we may earn a small 00:08:59.520 --> 00:09:01.910 align:start position:0% links, which means we may earn a small referral<00:09:00.000><c> fee</c><00:09:00.320><c> at</c><00:09:00.560><c> no</c><00:09:00.840><c> extra</c><00:09:01.200><c> cost</c><00:09:01.480><c> to</c><00:09:01.600><c> you.</c> 00:09:01.910 --> 00:09:01.920 align:start position:0% referral fee at no extra cost to you. 00:09:01.920 --> 00:09:03.470 align:start position:0% referral fee at no extra cost to you. Using<00:09:02.200><c> these</c><00:09:02.440><c> links</c><00:09:02.800><c> helps</c><00:09:03.080><c> support</c><00:09:03.400><c> the</c> 00:09:03.470 --> 00:09:03.480 align:start position:0% Using these links helps support the 00:09:03.480 --> 00:09:05.470 align:start position:0% Using these links helps support the channel<00:09:03.920><c> so</c><00:09:04.080><c> we</c><00:09:04.200><c> can</c><00:09:04.400><c> continue</c><00:09:04.840><c> bringing</c><00:09:05.200><c> you</c> 00:09:05.470 --> 00:09:05.480 align:start position:0% channel so we can continue bringing you 00:09:05.480 --> 00:09:07.670 align:start position:0% channel so we can continue bringing you free<00:09:05.800><c> content</c><00:09:06.400><c> just</c><00:09:06.680><c> like</c><00:09:06.920><c> this.</c><00:09:07.400><c> Thank</c><00:09:07.600><c> you</c> 00:09:07.670 --> 00:09:07.680 align:start position:0% free content just like this. Thank you 00:09:07.680 --> 00:09:09.350 align:start position:0% free content just like this. Thank you so<00:09:07.880><c> much</c><00:09:08.080><c> for</c><00:09:08.240><c> watching,</c><00:09:08.760><c> and</c><00:09:08.880><c> I'll</c><00:09:09.040><c> see</c><00:09:09.200><c> you</c> 00:09:09.350 --> 00:09:09.360 align:start position:0% so much for watching, and I'll see you 00:09:09.360 --> 00:09:12.200 align:start position:0% so much for watching, and I'll see you in<00:09:09.440><c> the</c><00:09:09.520><c> next</c><00:09:09.840><c> one.</c>