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Ecom Mastery

YouTube 수집: 2026-09-02 게시: 2026-03-18
https://youtu.be/W_qQ3FnzEfM

내용

[subtitle-meta] lang=en auto=True If you're running a Shopify store in 2026 and you don't fully understand how Shopify payments work behind the scenes, you're exposed. Chargebacks can wipe out profits, fraudulent orders can destroy margins, incorrect payout settings can choke your cash flow. Most store owners focus on ads and product research, but operational control, payments, fraud checks, and dispute management is what protects your business long-term. What's going on everybody? My name is Kyle. In today's tutorial, I'm going to walk you through how Shopify payments work, how to handle chargebacks, how to configure fraud filters, how to manage payout settings, and how to protect your store from avoidable losses. By the end of this video, you'll know how to properly manage Shopify payments like an operator, not just a beginner. Let's get into it. Before we talk about chargebacks and fraud, you need to understand the structure. Shopify Payments is Shopify's built-in payment processor. Instead of using third-party gateways like Stripe separately, authorize.net, or other processors, Shopify Payments integrates directly into your admin. That means orders, payment processing, disputes, and payouts all live inside Shopify. This centralization makes management easier, but only if you know where to look. Let's start with payouts. Inside Shopify, go to settings in the left bottom corner, then scroll down to payments, then look for Shopify Payments and view payouts. Here's what you'll see. Upcoming payouts, paid payouts, processing payouts, and adjustments such as refunds, chargebacks, and fees. In 2026, payout timing depends on your country, your risk profile, and your sales history. New stores often have two to seven business day payout windows. As your account matures and risk decreases, payouts may stabilize. This is important. Weekends and holidays delay payouts. When reviewing payouts, don't just look at total revenue. Each payout includes gross sales, processing fees, refunds, chargeback deductions, and adjustments. Always reconcile. Gross sales minus fees minus refunds equals your actual payout. If you don't monitor this regularly, cash flow surprises happen. Inside Shopify Payments settings, you can configure bank account, payout schedule, and statement descriptor. Double-check your routing number, account number, account type. Incorrect bank details can freeze payouts. If updating bank info, expect temporary payout holds for security review. Statement descriptor. This is extremely important for reducing chargebacks. Your statement descriptor is what customers see on their bank statements. Here's a bad descriptor. SP star Shopify 12345. Here's a better descriptor. yourbrand.com. Make it recognizable, clear, and matching your website name. Many chargebacks happen because customers don't recognize the charge. Payout schedule strategy. If available in your region, you can adjust payout frequency. Some businesses prefer daily payouts, faster cash flow. Others prefer weekly payouts, easier accounting. Choose what fits your cash flow model. Now, let's talk about the big one, chargebacks. A chargeback happens when a customer disputes a charge with their bank instead of contacting you. The bank immediately pulls funds from your account while investigating. Here are some common chargeback reasons. Fraud, card not present, product not as described, duplicate charge, or unrecognized charge. Each dispute costs the order amount, a dispute fee, and potential risk to your account. Too many chargebacks equals higher risk profile. Here's how to respond to chargebacks properly. In Shopify, in the left column, scroll down to orders, then select filters, chargeback and inquiry. Click the disputed order, you'll see reason code, deadline to respond, and evidence submission area. What evidence should you submit? For physical products, order confirmation, shipping confirmation, tracking number, delivery confirmation, signature confirmation if available, customer communication, refund policy, and product description page screenshot. For digital products, access logs, download confirmation, login timestamps, and IP address match. Be organized. Clear documentation increases win rate. You won't win every chargeback. Typical win rates range between 20 to 40% depending on your niche, but consistent evidence improves odds. How to reduce chargebacks proactively. Prevention is better than fighting disputes. Here's how to lower chargeback risk. Clear refund policy. Your refund policy should be easy to find, easy to read, and clear about timelines. Hidden policies increase disputes. Fast customer support. Many chargebacks happen because customers can't reach support. Respond quickly to refund requests, shipping delays, and product complaints. Speed reduces disputes. Shipping transparency. Send order confirmation, shipping confirmation, tracking link, and delivery notification. Communication reduces confusion. Signature confirmation for high-ticket orders. For high AOV products, require signature on delivery. This dramatically increases dispute defense. Shopify includes built-in fraud analysis tools. Inside any order, you'll see fraud medium risk, and high risk. Shopify evaluates IP location, AVS match, CVV match, past fraud patterns, and address inconsistencies. What to do with high-risk orders? If flagged high-risk, verify billing and shipping address. Check IP location, email customer confirmation, call if necessary, consider canceling and refunding. It's better to lose a sale than lose a chargeback plus a fee. Enabling fraud filters. Shopify allows fraud filters through apps and built-in tools. You can block specific countries, block prepaid cards, block high-risk IPs, and require zip code verification. Balance protection with conversion rate. Over blocking reduces legitimate orders. In some regions, you can enable 3D Secure Authentication. This adds an extra verification step at checkout. Benefits shift liability in some cases, reduces fraud, and improves dispute verification. The downside, slight friction increase at checkout. Use strategically if fraud cases increase. Inside Shopify Payments dashboard, monitor dispute rate percentage. Card networks consider above 0.9% equals high-risk. Above 1% equals serious risk. If your dispute rate climbs, immediately review traffic sources, audit creatives, check refund experience, and review high-risk countries. Fix the root cause fast. Sometimes Shopify may hold out payments, delayed deposits, or increased reserve requirements. This usually happens when chargeback rate spike, sales volume spikes suddenly, or risk profile changes. To protect your businesses, always keep operating capital separate from ad spend. Never rely on same-day payouts to fund ads. A cash flow buffer equals stability. Here's a simple weekly routine. Review payouts, check fraud analysis on recent orders, monitor dispute notifications, respond to disputes before the deadline, and review refund patterns. Operational discipline prevents surprises. Here's a real example scenario. Let's say you run a $100 AOV store. You get three chargebacks in a week. That's $300 lost revenue, $45 to $75 in dispute fees, potential account risk. But you also notice all three came from prepaid customers, same country, same traffic source. You block that traffic source. Fraud stops. That's operational awareness. Shopify Payments isn't just about collecting money. It's about managing risks, protecting margins, controlling cash flow, reducing disputes, and monitoring fraud signals. If you ignore these systems, problems compound quietly. If you monitor them consistently, your store becomes resilient. Before finishing, statement descriptor updated, bank account verified, refund policy visible, fraud analysis reviewed, high-risk filters configured, chargeback process understood, and payout schedule reviewed. If these are in place, you're operating professionally. And if you're ready to start your own store, make sure to use the link in the description below. When you use our link, you can get your first month for just $1 and earn up to $10,000 in credits, which is an incredible way to launch your store with minimal upfront costs. If this video helped, make sure to give it a like, subscribe, and hit that bell icon. Just so you know, these are affiliate links, which means we may earn a small referral fee at no extra cost to you. Using these links helps support the channel so we can continue bringing you free content just like this. Thank you so much for watching, and I'll see you in the next one.
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If you're running a Shopify store in
 

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If you're running a Shopify store in
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2026 and you don't fully understand how
 

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2026 and you don't fully understand how
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Shopify payments work behind the scenes,
 

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Shopify payments work behind the scenes,
you're<00:00:07.720><c> exposed.</c><00:00:08.560><c> Chargebacks</c><00:00:09.240><c> can</c><00:00:09.480><c> wipe</c><00:00:09.800><c> out</c>

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you're exposed. Chargebacks can wipe out
 

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you're exposed. Chargebacks can wipe out
profits,<00:00:10.720><c> fraudulent</c><00:00:11.320><c> orders</c><00:00:11.760><c> can</c><00:00:11.920><c> destroy</c>

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profits, fraudulent orders can destroy
 

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profits, fraudulent orders can destroy
margins,<00:00:13.240><c> incorrect</c><00:00:13.840><c> payout</c><00:00:14.240><c> settings</c><00:00:15.000><c> can</c>

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margins, incorrect payout settings can
 

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margins, incorrect payout settings can
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choke your cash flow. Most store owners
 

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choke your cash flow. Most store owners
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focus on ads and product research, but
 

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focus on ads and product research, but
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operational control, payments, fraud
 

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operational control, payments, fraud
checks,<00:00:23.680><c> and</c><00:00:23.840><c> dispute</c><00:00:24.280><c> management</c><00:00:25.080><c> is</c><00:00:25.240><c> what</c>

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checks, and dispute management is what
 

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checks, and dispute management is what
protects<00:00:25.880><c> your</c><00:00:26.000><c> business</c><00:00:26.440><c> long-term.</c><00:00:27.160><c> What's</c>

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protects your business long-term. What's
 

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protects your business long-term. What's
going<00:00:27.640><c> on</c><00:00:27.760><c> everybody?</c><00:00:28.280><c> My</c><00:00:28.520><c> name</c><00:00:28.880><c> is</c><00:00:29.040><c> Kyle.</c><00:00:29.560><c> In</c>

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going on everybody? My name is Kyle. In
 

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going on everybody? My name is Kyle. In
today's<00:00:30.000><c> tutorial,</c><00:00:30.720><c> I'm</c><00:00:30.920><c> going</c><00:00:31.160><c> to</c><00:00:31.280><c> walk</c><00:00:31.560><c> you</c>

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today's tutorial, I'm going to walk you
 

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today's tutorial, I'm going to walk you
through<00:00:32.119><c> how</c><00:00:32.320><c> Shopify</c><00:00:32.880><c> payments</c><00:00:33.400><c> work,</c><00:00:33.960><c> how</c>

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through how Shopify payments work, how
 

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through how Shopify payments work, how
to<00:00:34.360><c> handle</c><00:00:34.720><c> chargebacks,</c><00:00:35.720><c> how</c><00:00:35.880><c> to</c><00:00:36.000><c> configure</c>

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to handle chargebacks, how to configure
 

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to handle chargebacks, how to configure
fraud<00:00:36.920><c> filters,</c><00:00:37.680><c> how</c><00:00:37.840><c> to</c><00:00:38.000><c> manage</c><00:00:38.400><c> payout</c>

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fraud filters, how to manage payout
 

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fraud filters, how to manage payout
settings,<00:00:39.600><c> and</c><00:00:39.760><c> how</c><00:00:39.920><c> to</c><00:00:40.040><c> protect</c><00:00:40.440><c> your</c><00:00:40.560><c> store</c>

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settings, and how to protect your store
 

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settings, and how to protect your store
from<00:00:41.120><c> avoidable</c><00:00:41.640><c> losses.</c><00:00:42.320><c> By</c><00:00:42.440><c> the</c><00:00:42.560><c> end</c><00:00:42.720><c> of</c>

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from avoidable losses. By the end of
 

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from avoidable losses. By the end of
this<00:00:43.000><c> video,</c><00:00:43.600><c> you'll</c><00:00:43.880><c> know</c><00:00:44.080><c> how</c><00:00:44.280><c> to</c><00:00:44.440><c> properly</c>

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this video, you'll know how to properly
 

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this video, you'll know how to properly
manage<00:00:45.280><c> Shopify</c><00:00:45.840><c> payments</c><00:00:46.640><c> like</c><00:00:46.960><c> an</c>

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manage Shopify payments like an
 

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manage Shopify payments like an
operator,<00:00:47.840><c> not</c><00:00:48.120><c> just</c><00:00:48.360><c> a</c><00:00:48.400><c> beginner.</c><00:00:49.080><c> Let's</c><00:00:49.360><c> get</c>

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operator, not just a beginner. Let's get
 

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operator, not just a beginner. Let's get
into<00:00:49.840><c> it.</c><00:00:50.160><c> Before</c><00:00:50.440><c> we</c><00:00:50.520><c> talk</c><00:00:50.800><c> about</c>

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into it. Before we talk about
 

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into it. Before we talk about
chargebacks<00:00:51.680><c> and</c><00:00:51.840><c> fraud,</c><00:00:52.320><c> you</c><00:00:52.440><c> need</c><00:00:52.680><c> to</c>

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chargebacks and fraud, you need to
 

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chargebacks and fraud, you need to
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understand the structure. Shopify
 

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understand the structure. Shopify
Payments<00:00:55.280><c> is</c><00:00:55.440><c> Shopify's</c><00:00:56.120><c> built-in</c><00:00:56.640><c> payment</c>

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Payments is Shopify's built-in payment
 

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Payments is Shopify's built-in payment
processor.<00:00:57.800><c> Instead</c><00:00:58.120><c> of</c><00:00:58.240><c> using</c><00:00:58.600><c> third-party</c>

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processor. Instead of using third-party
 

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processor. Instead of using third-party
gateways<00:00:59.880><c> like</c><00:01:00.360><c> Stripe</c><00:01:00.840><c> separately,</c>

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gateways like Stripe separately,
 

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gateways like Stripe separately,
authorize.net,

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authorize.net,
 

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authorize.net,
or<00:01:03.400><c> other</c><00:01:03.640><c> processors,</c><00:01:04.559><c> Shopify</c><00:01:05.080><c> Payments</c>

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or other processors, Shopify Payments
 

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or other processors, Shopify Payments
integrates<00:01:06.280><c> directly</c><00:01:06.880><c> into</c><00:01:07.120><c> your</c><00:01:07.320><c> admin.</c>

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integrates directly into your admin.
 

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integrates directly into your admin.
That<00:01:08.080><c> means</c><00:01:08.440><c> orders,</c><00:01:09.040><c> payment</c><00:01:09.520><c> processing,</c>

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That means orders, payment processing,
 

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That means orders, payment processing,
disputes,<00:01:11.040><c> and</c><00:01:11.240><c> payouts</c><00:01:11.960><c> all</c><00:01:12.240><c> live</c><00:01:12.520><c> inside</c>

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disputes, and payouts all live inside
 

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disputes, and payouts all live inside
Shopify.<00:01:13.800><c> This</c><00:01:14.000><c> centralization</c><00:01:14.920><c> makes</c>

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Shopify. This centralization makes
 

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Shopify. This centralization makes
management<00:01:15.920><c> easier,</c><00:01:16.480><c> but</c><00:01:16.680><c> only</c><00:01:17.000><c> if</c><00:01:17.160><c> you</c><00:01:17.280><c> know</c>

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management easier, but only if you know
 

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management easier, but only if you know
where<00:01:17.840><c> to</c><00:01:18.000><c> look.</c><00:01:18.480><c> Let's</c><00:01:18.720><c> start</c><00:01:19.040><c> with</c><00:01:19.240><c> payouts.</c>

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where to look. Let's start with payouts.
 

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where to look. Let's start with payouts.
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Inside Shopify, go to settings in the
 

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Inside Shopify, go to settings in the
left<00:01:22.760><c> bottom</c><00:01:23.120><c> corner,</c><00:01:23.680><c> then</c><00:01:23.960><c> scroll</c><00:01:24.400><c> down</c><00:01:24.800><c> to</c>

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left bottom corner, then scroll down to
 

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left bottom corner, then scroll down to
payments,<00:01:25.760><c> then</c><00:01:26.000><c> look</c><00:01:26.160><c> for</c><00:01:26.320><c> Shopify</c><00:01:26.880><c> Payments</c>

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payments, then look for Shopify Payments
 

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payments, then look for Shopify Payments
and<00:01:27.720><c> view</c><00:01:28.040><c> payouts.</c><00:01:28.760><c> Here's</c><00:01:29.040><c> what</c><00:01:29.280><c> you'll</c>

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and view payouts. Here's what you'll
 

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and view payouts. Here's what you'll
see.<00:01:29.880><c> Upcoming</c><00:01:30.440><c> payouts,</c><00:01:31.200><c> paid</c><00:01:31.560><c> payouts,</c>

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see. Upcoming payouts, paid payouts,
 

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see. Upcoming payouts, paid payouts,
processing<00:01:33.000><c> payouts,</c><00:01:33.800><c> and</c><00:01:34.000><c> adjustments</c><00:01:34.680><c> such</c>

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processing payouts, and adjustments such
 

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processing payouts, and adjustments such
as<00:01:35.200><c> refunds,</c><00:01:36.040><c> chargebacks,</c><00:01:36.880><c> and</c><00:01:37.120><c> fees.</c><00:01:37.720><c> In</c>

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as refunds, chargebacks, and fees. In
 

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as refunds, chargebacks, and fees. In
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2026, payout timing depends on your
 

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2026, payout timing depends on your
country,<00:01:41.600><c> your</c><00:01:41.840><c> risk</c><00:01:42.120><c> profile,</c><00:01:42.920><c> and</c><00:01:43.080><c> your</c>

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country, your risk profile, and your
 

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country, your risk profile, and your
sales<00:01:43.680><c> history.</c><00:01:44.320><c> New</c><00:01:44.560><c> stores</c><00:01:45.080><c> often</c><00:01:45.480><c> have</c><00:01:46.000><c> two</c>

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sales history. New stores often have two
 

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sales history. New stores often have two
to<00:01:46.320><c> seven</c><00:01:46.760><c> business</c><00:01:47.200><c> day</c><00:01:47.480><c> payout</c><00:01:47.960><c> windows.</c><00:01:48.680><c> As</c>

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to seven business day payout windows. As
 

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to seven business day payout windows. As
your<00:01:49.040><c> account</c><00:01:49.480><c> matures</c><00:01:50.280><c> and</c><00:01:50.520><c> risk</c><00:01:50.880><c> decreases,</c>

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your account matures and risk decreases,
 

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your account matures and risk decreases,
payouts<00:01:52.400><c> may</c><00:01:52.640><c> stabilize.</c><00:01:53.560><c> This</c><00:01:53.720><c> is</c>

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payouts may stabilize. This is
 

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payouts may stabilize. This is
important.<00:01:54.640><c> Weekends</c><00:01:55.200><c> and</c><00:01:55.360><c> holidays</c><00:01:55.920><c> delay</c>

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important. Weekends and holidays delay
 

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important. Weekends and holidays delay
payouts.<00:01:57.080><c> When</c><00:01:57.280><c> reviewing</c><00:01:57.760><c> payouts,</c><00:01:58.280><c> don't</c>

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payouts. When reviewing payouts, don't
 

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payouts. When reviewing payouts, don't
just<00:01:58.800><c> look</c><00:01:59.040><c> at</c><00:01:59.160><c> total</c><00:01:59.560><c> revenue.</c><00:02:00.200><c> Each</c><00:02:00.520><c> payout</c>

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just look at total revenue. Each payout
 

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just look at total revenue. Each payout
includes<00:02:01.640><c> gross</c><00:02:02.000><c> sales,</c><00:02:02.680><c> processing</c><00:02:03.320><c> fees,</c>

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includes gross sales, processing fees,
 

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includes gross sales, processing fees,
refunds,<00:02:04.680><c> chargeback</c><00:02:05.360><c> deductions,</c><00:02:06.360><c> and</c>

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refunds, chargeback deductions, and
 

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refunds, chargeback deductions, and
adjustments.<00:02:07.520><c> Always</c><00:02:08.000><c> reconcile.</c><00:02:08.920><c> Gross</c>

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adjustments. Always reconcile. Gross
 

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adjustments. Always reconcile. Gross
sales<00:02:09.920><c> minus</c><00:02:10.399><c> fees</c><00:02:11.039><c> minus</c><00:02:11.520><c> refunds</c><00:02:12.360><c> equals</c>

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sales minus fees minus refunds equals
 

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sales minus fees minus refunds equals
your<00:02:13.040><c> actual</c><00:02:13.440><c> payout.</c><00:02:14.080><c> If</c><00:02:14.200><c> you</c><00:02:14.280><c> don't</c><00:02:14.520><c> monitor</c>

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your actual payout. If you don't monitor
 

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your actual payout. If you don't monitor
this<00:02:15.160><c> regularly,</c><00:02:15.920><c> cash</c><00:02:16.280><c> flow</c><00:02:16.520><c> surprises</c>

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this regularly, cash flow surprises
 

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this regularly, cash flow surprises
happen.<00:02:17.800><c> Inside</c><00:02:18.200><c> Shopify</c><00:02:18.680><c> Payments</c>

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happen. Inside Shopify Payments
 

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happen. Inside Shopify Payments
settings,<00:02:19.880><c> you</c><00:02:20.040><c> can</c><00:02:20.200><c> configure</c><00:02:20.720><c> bank</c>

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settings, you can configure bank
 

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settings, you can configure bank
account,<00:02:21.640><c> payout</c><00:02:22.040><c> schedule,</c><00:02:22.800><c> and</c><00:02:23.000><c> statement</c>

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account, payout schedule, and statement
 

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account, payout schedule, and statement
descriptor.<00:02:24.400><c> Double-check</c><00:02:24.880><c> your</c><00:02:25.040><c> routing</c>

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descriptor. Double-check your routing
 

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descriptor. Double-check your routing
number,<00:02:25.960><c> account</c><00:02:26.440><c> number,</c><00:02:27.000><c> account</c><00:02:27.480><c> type.</c>

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number, account number, account type.
 

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number, account number, account type.
Incorrect<00:02:28.600><c> bank</c><00:02:28.880><c> details</c><00:02:29.440><c> can</c><00:02:29.600><c> freeze</c>

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Incorrect bank details can freeze
 

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Incorrect bank details can freeze
payouts.<00:02:30.800><c> If</c><00:02:30.960><c> updating</c><00:02:31.520><c> bank</c><00:02:31.840><c> info,</c><00:02:32.520><c> expect</c>

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payouts. If updating bank info, expect
 

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payouts. If updating bank info, expect
temporary<00:02:33.560><c> payout</c><00:02:34.000><c> holds</c><00:02:34.640><c> for</c><00:02:34.800><c> security</c>

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temporary payout holds for security
 

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temporary payout holds for security
review.<00:02:36.080><c> Statement</c><00:02:36.680><c> descriptor.</c><00:02:37.440><c> This</c><00:02:37.640><c> is</c>

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review. Statement descriptor. This is
 

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review. Statement descriptor. This is
extremely<00:02:38.440><c> important</c><00:02:39.080><c> for</c><00:02:39.200><c> reducing</c>

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extremely important for reducing
 

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extremely important for reducing
chargebacks.<00:02:40.640><c> Your</c><00:02:40.800><c> statement</c><00:02:41.320><c> descriptor</c>

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chargebacks. Your statement descriptor
 

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chargebacks. Your statement descriptor
is<00:02:42.200><c> what</c><00:02:42.440><c> customers</c><00:02:42.960><c> see</c><00:02:43.440><c> on</c><00:02:43.680><c> their</c><00:02:43.920><c> bank</c>

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is what customers see on their bank
 

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is what customers see on their bank
statements.<00:02:45.120><c> Here's</c><00:02:45.400><c> a</c><00:02:45.480><c> bad</c><00:02:45.800><c> descriptor.</c><00:02:46.560><c> SP</c>

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statements. Here's a bad descriptor. SP
 

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statements. Here's a bad descriptor. SP
star<00:02:47.360><c> Shopify</c><00:02:48.080><c> 12345.</c>

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star Shopify 12345.
 

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star Shopify 12345.
Here's<00:02:49.880><c> a</c><00:02:49.920><c> better</c><00:02:50.200><c> descriptor.</c>

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Here's a better descriptor.
 

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Here's a better descriptor.
yourbrand.com.<00:02:52.360><c> Make</c><00:02:52.640><c> it</c><00:02:52.760><c> recognizable,</c>

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yourbrand.com. Make it recognizable,
 

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yourbrand.com. Make it recognizable,
clear,<00:02:54.440><c> and</c><00:02:54.640><c> matching</c><00:02:55.040><c> your</c><00:02:55.160><c> website</c><00:02:55.680><c> name.</c>

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clear, and matching your website name.
 

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clear, and matching your website name.
Many<00:02:56.480><c> chargebacks</c><00:02:57.120><c> happen</c><00:02:57.560><c> because</c>

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Many chargebacks happen because
 

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Many chargebacks happen because
customers<00:02:58.760><c> don't</c><00:02:59.040><c> recognize</c><00:02:59.640><c> the</c><00:02:59.760><c> charge.</c>

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customers don't recognize the charge.
 

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customers don't recognize the charge.
Payout<00:03:00.880><c> schedule</c><00:03:01.320><c> strategy.</c><00:03:02.040><c> If</c><00:03:02.200><c> available</c>

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Payout schedule strategy. If available
 

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Payout schedule strategy. If available
in<00:03:02.880><c> your</c><00:03:03.040><c> region,</c><00:03:03.720><c> you</c><00:03:03.920><c> can</c><00:03:04.080><c> adjust</c><00:03:04.560><c> payout</c>

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in your region, you can adjust payout
 

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in your region, you can adjust payout
frequency.<00:03:05.720><c> Some</c><00:03:05.960><c> businesses</c><00:03:06.480><c> prefer</c><00:03:06.960><c> daily</c>

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frequency. Some businesses prefer daily
 

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frequency. Some businesses prefer daily
payouts,<00:03:08.160><c> faster</c><00:03:08.560><c> cash</c><00:03:08.840><c> flow.</c><00:03:09.280><c> Others</c><00:03:09.640><c> prefer</c>

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payouts, faster cash flow. Others prefer
 

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payouts, faster cash flow. Others prefer
weekly<00:03:10.480><c> payouts,</c><00:03:11.240><c> easier</c><00:03:11.760><c> accounting.</c>

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weekly payouts, easier accounting.
 

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weekly payouts, easier accounting.
Choose<00:03:12.880><c> what</c><00:03:13.120><c> fits</c><00:03:13.440><c> your</c><00:03:13.680><c> cash</c><00:03:14.000><c> flow</c><00:03:14.240><c> model.</c>

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Choose what fits your cash flow model.
 

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Choose what fits your cash flow model.
Now,<00:03:15.000><c> let's</c><00:03:15.200><c> talk</c><00:03:15.400><c> about</c><00:03:15.640><c> the</c><00:03:15.720><c> big</c><00:03:15.960><c> one,</c>

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Now, let's talk about the big one,
 

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Now, let's talk about the big one,
chargebacks.<00:03:17.280><c> A</c><00:03:17.360><c> chargeback</c><00:03:17.960><c> happens</c><00:03:18.440><c> when</c><00:03:18.920><c> a</c>

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chargebacks. A chargeback happens when a
 

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chargebacks. A chargeback happens when a
customer<00:03:19.480><c> disputes</c><00:03:20.040><c> a</c><00:03:20.120><c> charge</c><00:03:20.560><c> with</c><00:03:20.680><c> their</c>

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customer disputes a charge with their
 

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customer disputes a charge with their
bank<00:03:21.480><c> instead</c><00:03:21.840><c> of</c><00:03:22.000><c> contacting</c><00:03:22.640><c> you.</c><00:03:23.000><c> The</c><00:03:23.120><c> bank</c>

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bank instead of contacting you. The bank
 

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bank instead of contacting you. The bank
immediately<00:03:24.120><c> pulls</c><00:03:24.520><c> funds</c><00:03:25.120><c> from</c><00:03:25.360><c> your</c>

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immediately pulls funds from your
 

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immediately pulls funds from your
account<00:03:26.120><c> while</c><00:03:26.480><c> investigating.</c><00:03:27.520><c> Here</c><00:03:27.760><c> are</c>

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account while investigating. Here are
 

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account while investigating. Here are
some<00:03:28.040><c> common</c><00:03:28.440><c> chargeback</c><00:03:29.040><c> reasons.</c><00:03:29.760><c> Fraud,</c>

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some common chargeback reasons. Fraud,
 

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some common chargeback reasons. Fraud,
card<00:03:30.760><c> not</c><00:03:31.000><c> present,</c><00:03:31.680><c> product</c><00:03:32.280><c> not</c><00:03:32.440><c> as</c>

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card not present, product not as
 

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card not present, product not as
described,<00:03:33.400><c> duplicate</c><00:03:33.840><c> charge,</c><00:03:34.520><c> or</c>

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described, duplicate charge, or
 

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described, duplicate charge, or
unrecognized<00:03:35.560><c> charge.</c><00:03:36.160><c> Each</c><00:03:36.480><c> dispute</c><00:03:36.960><c> costs</c>

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unrecognized charge. Each dispute costs
 

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unrecognized charge. Each dispute costs
the<00:03:37.560><c> order</c><00:03:37.880><c> amount,</c><00:03:38.520><c> a</c><00:03:38.600><c> dispute</c><00:03:39.120><c> fee,</c><00:03:39.600><c> and</c>

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the order amount, a dispute fee, and
 

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the order amount, a dispute fee, and
potential<00:03:40.360><c> risk</c><00:03:40.720><c> to</c><00:03:40.840><c> your</c><00:03:41.040><c> account.</c><00:03:41.680><c> Too</c><00:03:41.840><c> many</c>

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potential risk to your account. Too many
 

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potential risk to your account. Too many
chargebacks<00:03:42.800><c> equals</c><00:03:43.280><c> higher</c><00:03:43.640><c> risk</c><00:03:43.920><c> profile.</c>

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chargebacks equals higher risk profile.
 

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chargebacks equals higher risk profile.
Here's<00:03:44.920><c> how</c><00:03:45.080><c> to</c><00:03:45.240><c> respond</c><00:03:45.680><c> to</c><00:03:45.800><c> chargebacks</c>

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Here's how to respond to chargebacks
 

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Here's how to respond to chargebacks
properly.<00:03:47.040><c> In</c><00:03:47.240><c> Shopify,</c><00:03:47.960><c> in</c><00:03:48.120><c> the</c><00:03:48.240><c> left</c>

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properly. In Shopify, in the left
 

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properly. In Shopify, in the left
column,<00:03:49.080><c> scroll</c><00:03:49.400><c> down</c><00:03:49.680><c> to</c><00:03:49.880><c> orders,</c><00:03:50.520><c> then</c>

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column, scroll down to orders, then
 

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column, scroll down to orders, then
select<00:03:51.160><c> filters,</c><00:03:51.920><c> chargeback</c><00:03:52.600><c> and</c><00:03:52.840><c> inquiry.</c>

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select filters, chargeback and inquiry.
 

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select filters, chargeback and inquiry.
Click<00:03:53.840><c> the</c><00:03:53.920><c> disputed</c><00:03:54.520><c> order,</c><00:03:55.080><c> you'll</c><00:03:55.360><c> see</c>

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Click the disputed order, you'll see
 

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Click the disputed order, you'll see
reason<00:03:56.240><c> code,</c><00:03:56.760><c> deadline</c><00:03:57.240><c> to</c><00:03:57.360><c> respond,</c><00:03:58.080><c> and</c>

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reason code, deadline to respond, and
 

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reason code, deadline to respond, and
evidence<00:03:58.760><c> submission</c><00:03:59.400><c> area.</c><00:04:00.000><c> What</c><00:04:00.240><c> evidence</c>

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evidence submission area. What evidence
 

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evidence submission area. What evidence
should<00:04:00.920><c> you</c><00:04:01.040><c> submit?</c><00:04:01.720><c> For</c><00:04:01.840><c> physical</c>

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should you submit? For physical
 

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should you submit? For physical
products,<00:04:02.960><c> order</c><00:04:03.240><c> confirmation,</c><00:04:04.280><c> shipping</c>

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products, order confirmation, shipping
 

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products, order confirmation, shipping
confirmation,<00:04:05.720><c> tracking</c><00:04:06.120><c> number,</c><00:04:06.720><c> delivery</c>

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confirmation, tracking number, delivery
 

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confirmation, tracking number, delivery
confirmation,<00:04:08.160><c> signature</c><00:04:08.640><c> confirmation</c><00:04:09.480><c> if</c>

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confirmation, signature confirmation if
 

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confirmation, signature confirmation if
available,<00:04:10.440><c> customer</c><00:04:10.840><c> communication,</c>

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available, customer communication,
 

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available, customer communication,
refund<00:04:12.400><c> policy,</c><00:04:13.080><c> and</c><00:04:13.240><c> product</c><00:04:13.680><c> description</c>

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refund policy, and product description
 

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refund policy, and product description
page<00:04:14.600><c> screenshot.</c><00:04:15.360><c> For</c><00:04:15.480><c> digital</c><00:04:15.920><c> products,</c>

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page screenshot. For digital products,
 

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page screenshot. For digital products,
access<00:04:17.000><c> logs,</c><00:04:17.560><c> download</c><00:04:18.000><c> confirmation,</c>

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access logs, download confirmation,
 

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access logs, download confirmation,
login<00:04:19.400><c> timestamps,</c><00:04:20.440><c> and</c><00:04:20.720><c> IP</c><00:04:21.079><c> address</c><00:04:21.519><c> match.</c>

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login timestamps, and IP address match.
 

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login timestamps, and IP address match.
Be<00:04:22.320><c> organized.</c><00:04:23.160><c> Clear</c><00:04:23.440><c> documentation</c>

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Be organized. Clear documentation
 

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Be organized. Clear documentation
increases<00:04:25.120><c> win</c><00:04:25.320><c> rate.</c><00:04:25.760><c> You</c><00:04:25.880><c> won't</c><00:04:26.160><c> win</c><00:04:26.480><c> every</c>

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increases win rate. You won't win every
 

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increases win rate. You won't win every
chargeback.<00:04:27.720><c> Typical</c><00:04:28.120><c> win</c><00:04:28.360><c> rates</c><00:04:28.760><c> range</c>

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chargeback. Typical win rates range
 

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chargeback. Typical win rates range
between<00:04:29.800><c> 20</c><00:04:30.200><c> to</c><00:04:30.360><c> 40%</c><00:04:31.200><c> depending</c><00:04:31.760><c> on</c><00:04:31.920><c> your</c>

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between 20 to 40% depending on your
 

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between 20 to 40% depending on your
niche,<00:04:32.680><c> but</c><00:04:32.840><c> consistent</c><00:04:33.520><c> evidence</c><00:04:34.000><c> improves</c>

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niche, but consistent evidence improves
 

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niche, but consistent evidence improves
odds.<00:04:35.200><c> How</c><00:04:35.360><c> to</c><00:04:35.520><c> reduce</c><00:04:35.920><c> chargebacks</c>

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odds. How to reduce chargebacks
 

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odds. How to reduce chargebacks
proactively.<00:04:37.480><c> Prevention</c><00:04:38.040><c> is</c><00:04:38.240><c> better</c><00:04:38.560><c> than</c>

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proactively. Prevention is better than
 

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proactively. Prevention is better than
fighting<00:04:39.160><c> disputes.</c><00:04:39.960><c> Here's</c><00:04:40.200><c> how</c><00:04:40.360><c> to</c><00:04:40.520><c> lower</c>

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fighting disputes. Here's how to lower
 

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fighting disputes. Here's how to lower
chargeback<00:04:41.480><c> risk.</c><00:04:42.000><c> Clear</c><00:04:42.320><c> refund</c><00:04:42.840><c> policy.</c>

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chargeback risk. Clear refund policy.
 

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chargeback risk. Clear refund policy.
Your<00:04:43.640><c> refund</c><00:04:44.080><c> policy</c><00:04:44.560><c> should</c><00:04:44.840><c> be</c><00:04:45.240><c> easy</c><00:04:45.520><c> to</c>

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Your refund policy should be easy to
 

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Your refund policy should be easy to
find,<00:04:46.360><c> easy</c><00:04:46.720><c> to</c><00:04:46.920><c> read,</c><00:04:47.400><c> and</c><00:04:47.600><c> clear</c><00:04:48.000><c> about</c>

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find, easy to read, and clear about
 

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find, easy to read, and clear about
timelines.<00:04:49.160><c> Hidden</c><00:04:49.440><c> policies</c><00:04:50.120><c> increase</c>

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timelines. Hidden policies increase
 

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timelines. Hidden policies increase
disputes.<00:04:51.440><c> Fast</c><00:04:51.760><c> customer</c><00:04:52.160><c> support.</c><00:04:52.840><c> Many</c>

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disputes. Fast customer support. Many
 

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disputes. Fast customer support. Many
chargebacks<00:04:53.680><c> happen</c><00:04:54.080><c> because</c><00:04:54.800><c> customers</c>

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chargebacks happen because customers
 

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chargebacks happen because customers
can't<00:04:55.640><c> reach</c><00:04:55.880><c> support.</c><00:04:56.440><c> Respond</c><00:04:56.880><c> quickly</c><00:04:57.280><c> to</c>

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can't reach support. Respond quickly to
 

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can't reach support. Respond quickly to
refund<00:04:57.920><c> requests,</c><00:04:58.680><c> shipping</c><00:04:59.040><c> delays,</c><00:04:59.600><c> and</c>

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refund requests, shipping delays, and
 

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refund requests, shipping delays, and
product<00:05:00.240><c> complaints.</c><00:05:01.000><c> Speed</c><00:05:01.520><c> reduces</c>

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product complaints. Speed reduces
 

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product complaints. Speed reduces
disputes.<00:05:03.040><c> Shipping</c><00:05:03.480><c> transparency.</c><00:05:04.480><c> Send</c>

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disputes. Shipping transparency. Send
 

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disputes. Shipping transparency. Send
order<00:05:05.120><c> confirmation,</c><00:05:06.080><c> shipping</c>

00:05:06.430 --> 00:05:06.440 align:start position:0%
order confirmation, shipping
 

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order confirmation, shipping
confirmation,<00:05:07.400><c> tracking</c><00:05:07.840><c> link,</c><00:05:08.320><c> and</c>

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confirmation, tracking link, and
 

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confirmation, tracking link, and
delivery<00:05:08.920><c> notification.</c><00:05:09.960><c> Communication</c>

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delivery notification. Communication
 

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delivery notification. Communication
reduces<00:05:11.320><c> confusion.</c><00:05:12.200><c> Signature</c>

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reduces confusion. Signature
 

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reduces confusion. Signature
confirmation<00:05:13.400><c> for</c><00:05:13.600><c> high-ticket</c><00:05:14.240><c> orders.</c><00:05:14.880><c> For</c>

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confirmation for high-ticket orders. For
 

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confirmation for high-ticket orders. For
high<00:05:15.440><c> AOV</c><00:05:15.960><c> products,</c><00:05:16.720><c> require</c><00:05:17.280><c> signature</c><00:05:17.800><c> on</c>

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high AOV products, require signature on
 

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high AOV products, require signature on
delivery.<00:05:18.600><c> This</c><00:05:18.800><c> dramatically</c><00:05:19.560><c> increases</c>

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delivery. This dramatically increases
 

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delivery. This dramatically increases
dispute<00:05:20.800><c> defense.</c><00:05:21.480><c> Shopify</c><00:05:22.040><c> includes</c>

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dispute defense. Shopify includes
 

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dispute defense. Shopify includes
built-in<00:05:23.240><c> fraud</c><00:05:23.640><c> analysis</c><00:05:24.280><c> tools.</c><00:05:24.880><c> Inside</c>

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built-in fraud analysis tools. Inside
 

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built-in fraud analysis tools. Inside
any<00:05:25.720><c> order,</c><00:05:26.120><c> you'll</c><00:05:26.400><c> see</c><00:05:26.840><c> fraud</c>

00:05:30.510 --> 00:05:30.520 align:start position:0%
 
 

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medium<00:05:30.920><c> risk,</c><00:05:31.360><c> and</c><00:05:31.560><c> high</c><00:05:31.800><c> risk.</c><00:05:32.320><c> Shopify</c>

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medium risk, and high risk. Shopify
 

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medium risk, and high risk. Shopify
evaluates<00:05:33.720><c> IP</c><00:05:34.120><c> location,</c><00:05:34.920><c> AVS</c><00:05:35.520><c> match,</c><00:05:36.120><c> CVV</c>

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evaluates IP location, AVS match, CVV
 

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evaluates IP location, AVS match, CVV
match,<00:05:37.560><c> past</c><00:05:38.000><c> fraud</c><00:05:38.360><c> patterns,</c><00:05:39.160><c> and</c><00:05:39.440><c> address</c>

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match, past fraud patterns, and address
 

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match, past fraud patterns, and address
inconsistencies.<00:05:41.200><c> What</c><00:05:41.400><c> to</c><00:05:41.480><c> do</c><00:05:41.680><c> with</c>

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inconsistencies. What to do with
 

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inconsistencies. What to do with
high-risk<00:05:42.440><c> orders?</c><00:05:43.080><c> If</c><00:05:43.280><c> flagged</c><00:05:43.760><c> high-risk,</c>

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high-risk orders? If flagged high-risk,
 

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high-risk orders? If flagged high-risk,
verify<00:05:45.040><c> billing</c><00:05:45.480><c> and</c><00:05:45.640><c> shipping</c><00:05:46.080><c> address.</c>

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verify billing and shipping address.
 

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verify billing and shipping address.
Check<00:05:47.120><c> IP</c><00:05:47.480><c> location,</c><00:05:48.320><c> email</c><00:05:48.760><c> customer</c>

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Check IP location, email customer
 

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Check IP location, email customer
confirmation,<00:05:50.280><c> call</c><00:05:50.720><c> if</c><00:05:50.920><c> necessary,</c>

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confirmation, call if necessary,
 

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confirmation, call if necessary,
consider<00:05:52.200><c> canceling</c><00:05:52.800><c> and</c><00:05:53.040><c> refunding.</c><00:05:53.840><c> It's</c>

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consider canceling and refunding. It's
 

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consider canceling and refunding. It's
better<00:05:54.280><c> to</c><00:05:54.440><c> lose</c><00:05:54.640><c> a</c><00:05:54.720><c> sale</c><00:05:55.240><c> than</c><00:05:55.440><c> lose</c><00:05:55.760><c> a</c>

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better to lose a sale than lose a
 

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better to lose a sale than lose a
chargeback<00:05:56.600><c> plus</c><00:05:57.040><c> a</c><00:05:57.120><c> fee.</c><00:05:57.600><c> Enabling</c><00:05:58.280><c> fraud</c>

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chargeback plus a fee. Enabling fraud
 

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chargeback plus a fee. Enabling fraud
filters.<00:05:59.480><c> Shopify</c><00:06:00.120><c> allows</c><00:06:00.640><c> fraud</c><00:06:01.000><c> filters</c>

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filters. Shopify allows fraud filters
 

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filters. Shopify allows fraud filters
through<00:06:02.040><c> apps</c><00:06:02.400><c> and</c><00:06:02.600><c> built-in</c><00:06:03.000><c> tools.</c><00:06:03.640><c> You</c><00:06:03.760><c> can</c>

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through apps and built-in tools. You can
 

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through apps and built-in tools. You can
block<00:06:04.280><c> specific</c><00:06:04.800><c> countries,</c><00:06:05.560><c> block</c><00:06:05.880><c> prepaid</c>

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block specific countries, block prepaid
 

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block specific countries, block prepaid
cards,<00:06:07.080><c> block</c><00:06:07.400><c> high-risk</c><00:06:08.000><c> IPs,</c><00:06:08.800><c> and</c><00:06:08.960><c> require</c>

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cards, block high-risk IPs, and require
 

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cards, block high-risk IPs, and require
zip<00:06:09.720><c> code</c><00:06:10.000><c> verification.</c><00:06:11.000><c> Balance</c>

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zip code verification. Balance
 

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zip code verification. Balance
protection<00:06:12.000><c> with</c><00:06:12.160><c> conversion</c><00:06:12.800><c> rate.</c><00:06:13.240><c> Over</c>

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protection with conversion rate. Over
 

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protection with conversion rate. Over
blocking<00:06:14.000><c> reduces</c><00:06:14.560><c> legitimate</c><00:06:15.200><c> orders.</c><00:06:15.880><c> In</c>

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blocking reduces legitimate orders. In
 

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blocking reduces legitimate orders. In
some<00:06:16.240><c> regions,</c><00:06:16.760><c> you</c><00:06:16.880><c> can</c><00:06:17.040><c> enable</c><00:06:17.760><c> 3D</c><00:06:18.240><c> Secure</c>

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some regions, you can enable 3D Secure
 

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some regions, you can enable 3D Secure
Authentication.<00:06:19.760><c> This</c><00:06:20.000><c> adds</c><00:06:20.320><c> an</c><00:06:20.560><c> extra</c>

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Authentication. This adds an extra
 

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Authentication. This adds an extra
verification<00:06:21.720><c> step</c><00:06:22.160><c> at</c><00:06:22.280><c> checkout.</c><00:06:22.960><c> Benefits</c>

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verification step at checkout. Benefits
 

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verification step at checkout. Benefits
shift<00:06:23.800><c> liability</c><00:06:24.520><c> in</c><00:06:24.720><c> some</c><00:06:25.000><c> cases,</c><00:06:25.760><c> reduces</c>

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shift liability in some cases, reduces
 

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shift liability in some cases, reduces
fraud,<00:06:26.880><c> and</c><00:06:27.040><c> improves</c><00:06:27.560><c> dispute</c>

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fraud, and improves dispute
 

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fraud, and improves dispute
verification.<00:06:29.040><c> The</c><00:06:29.120><c> downside,</c><00:06:30.000><c> slight</c>

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verification. The downside, slight
 

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verification. The downside, slight
friction<00:06:30.880><c> increase</c><00:06:31.480><c> at</c><00:06:31.640><c> checkout.</c><00:06:32.400><c> Use</c>

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friction increase at checkout. Use
 

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friction increase at checkout. Use
strategically<00:06:33.520><c> if</c><00:06:33.680><c> fraud</c><00:06:34.080><c> cases</c><00:06:34.640><c> increase.</c>

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strategically if fraud cases increase.
 

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strategically if fraud cases increase.
Inside<00:06:35.840><c> Shopify</c><00:06:36.360><c> Payments</c><00:06:36.920><c> dashboard,</c>

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Inside Shopify Payments dashboard,
 

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Inside Shopify Payments dashboard,
monitor<00:06:38.120><c> dispute</c><00:06:38.720><c> rate</c><00:06:38.960><c> percentage.</c><00:06:39.800><c> Card</c>

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monitor dispute rate percentage. Card
 

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monitor dispute rate percentage. Card
networks<00:06:40.640><c> consider</c><00:06:41.320><c> above</c><00:06:41.680><c> 0.9%</c><00:06:42.960><c> equals</c>

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networks consider above 0.9% equals
 

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networks consider above 0.9% equals
high-risk.<00:06:44.160><c> Above</c><00:06:44.560><c> 1%</c><00:06:45.280><c> equals</c><00:06:45.720><c> serious</c><00:06:46.320><c> risk.</c>

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high-risk. Above 1% equals serious risk.
 

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high-risk. Above 1% equals serious risk.
If<00:06:46.920><c> your</c><00:06:47.040><c> dispute</c><00:06:47.560><c> rate</c><00:06:47.800><c> climbs,</c><00:06:48.520><c> immediately</c>

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If your dispute rate climbs, immediately
 

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If your dispute rate climbs, immediately
review<00:06:49.640><c> traffic</c><00:06:50.120><c> sources,</c><00:06:50.840><c> audit</c><00:06:51.200><c> creatives,</c>

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review traffic sources, audit creatives,
 

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review traffic sources, audit creatives,
check<00:06:52.480><c> refund</c><00:06:52.960><c> experience,</c><00:06:53.880><c> and</c><00:06:54.040><c> review</c>

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check refund experience, and review
 

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check refund experience, and review
high-risk<00:06:55.080><c> countries.</c><00:06:55.800><c> Fix</c><00:06:56.040><c> the</c><00:06:56.200><c> root</c><00:06:56.520><c> cause</c>

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high-risk countries. Fix the root cause
 

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high-risk countries. Fix the root cause
fast.<00:06:57.560><c> Sometimes</c><00:06:58.040><c> Shopify</c><00:06:58.600><c> may</c><00:06:58.880><c> hold</c><00:06:59.240><c> out</c>

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fast. Sometimes Shopify may hold out
 

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fast. Sometimes Shopify may hold out
payments,<00:07:00.200><c> delayed</c><00:07:00.560><c> deposits,</c><00:07:01.440><c> or</c><00:07:01.600><c> increased</c>

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payments, delayed deposits, or increased
 

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payments, delayed deposits, or increased
reserve<00:07:02.640><c> requirements.</c><00:07:03.560><c> This</c><00:07:03.760><c> usually</c>

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reserve requirements. This usually
 

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reserve requirements. This usually
happens<00:07:04.600><c> when</c><00:07:05.040><c> chargeback</c><00:07:05.720><c> rate</c><00:07:06.040><c> spike,</c>

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happens when chargeback rate spike,
 

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happens when chargeback rate spike,
sales<00:07:07.200><c> volume</c><00:07:07.640><c> spikes</c><00:07:08.080><c> suddenly,</c><00:07:08.760><c> or</c><00:07:08.920><c> risk</c>

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sales volume spikes suddenly, or risk
 

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sales volume spikes suddenly, or risk
profile<00:07:09.720><c> changes.</c><00:07:10.520><c> To</c><00:07:10.680><c> protect</c><00:07:11.120><c> your</c>

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profile changes. To protect your
 

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profile changes. To protect your
businesses,<00:07:12.120><c> always</c><00:07:12.520><c> keep</c><00:07:12.920><c> operating</c>

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businesses, always keep operating
 

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businesses, always keep operating
capital<00:07:14.160><c> separate</c><00:07:14.640><c> from</c><00:07:15.000><c> ad</c><00:07:15.360><c> spend.</c><00:07:15.960><c> Never</c>

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capital separate from ad spend. Never
 

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capital separate from ad spend. Never
rely<00:07:16.720><c> on</c><00:07:16.920><c> same-day</c><00:07:17.520><c> payouts</c><00:07:18.000><c> to</c><00:07:18.160><c> fund</c><00:07:18.640><c> ads.</c><00:07:19.200><c> A</c>

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rely on same-day payouts to fund ads. A
 

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rely on same-day payouts to fund ads. A
cash<00:07:19.680><c> flow</c><00:07:19.960><c> buffer</c><00:07:20.480><c> equals</c><00:07:20.960><c> stability.</c>

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cash flow buffer equals stability.
 

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cash flow buffer equals stability.
Here's<00:07:21.920><c> a</c><00:07:22.000><c> simple</c><00:07:22.480><c> weekly</c><00:07:22.880><c> routine.</c><00:07:23.480><c> Review</c>

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Here's a simple weekly routine. Review
 

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Here's a simple weekly routine. Review
payouts,<00:07:24.640><c> check</c><00:07:24.880><c> fraud</c><00:07:25.240><c> analysis</c><00:07:25.960><c> on</c><00:07:26.160><c> recent</c>

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payouts, check fraud analysis on recent
 

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payouts, check fraud analysis on recent
orders,<00:07:27.360><c> monitor</c><00:07:27.800><c> dispute</c><00:07:28.320><c> notifications,</c>

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orders, monitor dispute notifications,
 

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orders, monitor dispute notifications,
respond<00:07:30.040><c> to</c><00:07:30.160><c> disputes</c><00:07:30.680><c> before</c><00:07:31.000><c> the</c><00:07:31.080><c> deadline,</c>

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respond to disputes before the deadline,
 

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respond to disputes before the deadline,
and<00:07:32.000><c> review</c><00:07:32.440><c> refund</c><00:07:33.000><c> patterns.</c><00:07:33.720><c> Operational</c>

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and review refund patterns. Operational
 

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and review refund patterns. Operational
discipline<00:07:34.960><c> prevents</c><00:07:35.480><c> surprises.</c><00:07:36.360><c> Here's</c><00:07:36.600><c> a</c>

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discipline prevents surprises. Here's a
 

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discipline prevents surprises. Here's a
real<00:07:36.920><c> example</c><00:07:37.520><c> scenario.</c><00:07:38.200><c> Let's</c><00:07:38.440><c> say</c><00:07:38.680><c> you</c><00:07:38.840><c> run</c>

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real example scenario. Let's say you run
 

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real example scenario. Let's say you run
a<00:07:39.320><c> $100</c><00:07:40.360><c> AOV</c><00:07:41.000><c> store.</c><00:07:41.480><c> You</c><00:07:41.600><c> get</c><00:07:41.760><c> three</c>

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a $100 AOV store. You get three
 

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a $100 AOV store. You get three
chargebacks<00:07:42.680><c> in</c><00:07:42.800><c> a</c><00:07:42.880><c> week.</c><00:07:43.280><c> That's</c><00:07:43.520><c> $300</c><00:07:44.360><c> lost</c>

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chargebacks in a week. That's $300 lost
 

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chargebacks in a week. That's $300 lost
revenue,<00:07:45.280><c> $45</c><00:07:45.920><c> to</c><00:07:46.040><c> $75</c><00:07:47.040><c> in</c><00:07:47.200><c> dispute</c><00:07:47.680><c> fees,</c>

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revenue, $45 to $75 in dispute fees,
 

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revenue, $45 to $75 in dispute fees,
potential<00:07:48.840><c> account</c><00:07:49.280><c> risk.</c><00:07:49.760><c> But</c><00:07:49.880><c> you</c><00:07:50.000><c> also</c>

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potential account risk. But you also
 

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potential account risk. But you also
notice<00:07:50.920><c> all</c><00:07:51.160><c> three</c><00:07:51.480><c> came</c><00:07:51.760><c> from</c><00:07:52.000><c> prepaid</c>

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notice all three came from prepaid
 

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notice all three came from prepaid
customers,<00:07:53.320><c> same</c><00:07:53.640><c> country,</c><00:07:54.280><c> same</c><00:07:54.640><c> traffic</c>

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customers, same country, same traffic
 

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customers, same country, same traffic
source.<00:07:55.640><c> You</c><00:07:55.800><c> block</c><00:07:56.120><c> that</c><00:07:56.360><c> traffic</c><00:07:56.760><c> source.</c>

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source. You block that traffic source.
 

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source. You block that traffic source.
Fraud<00:07:57.680><c> stops.</c><00:07:58.360><c> That's</c><00:07:58.640><c> operational</c>

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Fraud stops. That's operational
 

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Fraud stops. That's operational
awareness.<00:08:00.240><c> Shopify</c><00:08:00.760><c> Payments</c><00:08:01.320><c> isn't</c><00:08:01.680><c> just</c>

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awareness. Shopify Payments isn't just
 

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awareness. Shopify Payments isn't just
about<00:08:02.160><c> collecting</c><00:08:02.720><c> money.</c><00:08:03.200><c> It's</c><00:08:03.360><c> about</c>

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about collecting money. It's about
 

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about collecting money. It's about
managing<00:08:04.040><c> risks,</c><00:08:04.680><c> protecting</c><00:08:05.200><c> margins,</c>

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managing risks, protecting margins,
 

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managing risks, protecting margins,
controlling<00:08:06.560><c> cash</c><00:08:06.880><c> flow,</c><00:08:07.360><c> reducing</c>

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controlling cash flow, reducing
 

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controlling cash flow, reducing
disputes,<00:08:08.800><c> and</c><00:08:09.000><c> monitoring</c><00:08:09.520><c> fraud</c><00:08:10.000><c> signals.</c>

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disputes, and monitoring fraud signals.
 

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disputes, and monitoring fraud signals.
If<00:08:10.840><c> you</c><00:08:10.960><c> ignore</c><00:08:11.320><c> these</c><00:08:11.560><c> systems,</c><00:08:12.320><c> problems</c>

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If you ignore these systems, problems
 

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If you ignore these systems, problems
compound<00:08:13.520><c> quietly.</c><00:08:14.280><c> If</c><00:08:14.400><c> you</c><00:08:14.520><c> monitor</c><00:08:14.880><c> them</c>

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compound quietly. If you monitor them
 

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compound quietly. If you monitor them
consistently,<00:08:16.040><c> your</c><00:08:16.240><c> store</c><00:08:16.600><c> becomes</c>

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consistently, your store becomes
 

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consistently, your store becomes
resilient.<00:08:17.800><c> Before</c><00:08:18.120><c> finishing,</c><00:08:18.880><c> statement</c>

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resilient. Before finishing, statement
 

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resilient. Before finishing, statement
descriptor<00:08:20.280><c> updated,</c><00:08:21.160><c> bank</c><00:08:21.400><c> account</c>

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descriptor updated, bank account
 

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descriptor updated, bank account
verified,<00:08:22.600><c> refund</c><00:08:23.040><c> policy</c><00:08:23.480><c> visible,</c><00:08:24.160><c> fraud</c>

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verified, refund policy visible, fraud
 

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verified, refund policy visible, fraud
analysis<00:08:25.240><c> reviewed,</c><00:08:26.000><c> high-risk</c><00:08:26.560><c> filters</c>

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analysis reviewed, high-risk filters
 

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analysis reviewed, high-risk filters
configured,<00:08:27.840><c> chargeback</c><00:08:28.400><c> process</c>

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configured, chargeback process
 

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configured, chargeback process
understood,<00:08:29.760><c> and</c><00:08:30.040><c> payout</c><00:08:30.360><c> schedule</c>

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understood, and payout schedule
 

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understood, and payout schedule
reviewed.<00:08:31.720><c> If</c><00:08:31.880><c> these</c><00:08:32.200><c> are</c><00:08:32.360><c> in</c><00:08:32.479><c> place,</c><00:08:33.039><c> you're</c>

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reviewed. If these are in place, you're
 

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reviewed. If these are in place, you're
operating<00:08:34.080><c> professionally.</c><00:08:34.919><c> And</c><00:08:35.039><c> if</c><00:08:35.120><c> you're</c>

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operating professionally. And if you're
 

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operating professionally. And if you're
ready<00:08:35.560><c> to</c><00:08:35.719><c> start</c><00:08:36.120><c> your</c><00:08:36.280><c> own</c><00:08:36.479><c> store,</c><00:08:37.039><c> make</c><00:08:37.320><c> sure</c>

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ready to start your own store, make sure
 

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ready to start your own store, make sure
to<00:08:37.760><c> use</c><00:08:38.000><c> the</c><00:08:38.120><c> link</c><00:08:38.400><c> in</c><00:08:38.520><c> the</c><00:08:38.599><c> description</c>

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to use the link in the description
 

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to use the link in the description
below.<00:08:39.760><c> When</c><00:08:39.919><c> you</c><00:08:40.039><c> use</c><00:08:40.360><c> our</c><00:08:40.599><c> link,</c><00:08:41.000><c> you</c><00:08:41.159><c> can</c>

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below. When you use our link, you can
 

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below. When you use our link, you can
get<00:08:41.599><c> your</c><00:08:41.760><c> first</c><00:08:42.200><c> month</c><00:08:42.520><c> for</c><00:08:42.640><c> just</c><00:08:43.039><c> $1</c><00:08:43.880><c> and</c>

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get your first month for just $1 and
 

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get your first month for just $1 and
earn<00:08:44.360><c> up</c><00:08:44.520><c> to</c><00:08:44.680><c> $10,000</c><00:08:45.840><c> in</c><00:08:45.960><c> credits,</c><00:08:46.640><c> which</c><00:08:46.840><c> is</c>

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earn up to $10,000 in credits, which is
 

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earn up to $10,000 in credits, which is
an<00:08:47.080><c> incredible</c><00:08:47.680><c> way</c><00:08:47.920><c> to</c><00:08:48.120><c> launch</c><00:08:48.480><c> your</c><00:08:48.640><c> store</c>

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an incredible way to launch your store
 

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an incredible way to launch your store
with<00:08:49.320><c> minimal</c><00:08:49.840><c> upfront</c><00:08:50.400><c> costs.</c><00:08:51.040><c> If</c><00:08:51.160><c> this</c>

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with minimal upfront costs. If this
 

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with minimal upfront costs. If this
video<00:08:51.640><c> helped,</c><00:08:52.040><c> make</c><00:08:52.240><c> sure</c><00:08:52.440><c> to</c><00:08:52.560><c> give</c><00:08:52.680><c> it</c><00:08:52.760><c> a</c>

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video helped, make sure to give it a
 

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video helped, make sure to give it a
like,<00:08:53.280><c> subscribe,</c><00:08:54.000><c> and</c><00:08:54.160><c> hit</c><00:08:54.360><c> that</c><00:08:54.560><c> bell</c><00:08:54.920><c> icon.</c>

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like, subscribe, and hit that bell icon.
 

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like, subscribe, and hit that bell icon.
Just<00:08:55.600><c> so</c><00:08:55.720><c> you</c><00:08:55.800><c> know,</c><00:08:56.200><c> these</c><00:08:56.560><c> are</c><00:08:56.720><c> affiliate</c>

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Just so you know, these are affiliate
 

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Just so you know, these are affiliate
links,<00:08:57.800><c> which</c><00:08:58.040><c> means</c><00:08:58.360><c> we</c><00:08:58.520><c> may</c><00:08:58.760><c> earn</c><00:08:59.040><c> a</c><00:08:59.120><c> small</c>

00:08:59.510 --> 00:08:59.520 align:start position:0%
links, which means we may earn a small
 

00:08:59.520 --> 00:09:01.910 align:start position:0%
links, which means we may earn a small
referral<00:09:00.000><c> fee</c><00:09:00.320><c> at</c><00:09:00.560><c> no</c><00:09:00.840><c> extra</c><00:09:01.200><c> cost</c><00:09:01.480><c> to</c><00:09:01.600><c> you.</c>

00:09:01.910 --> 00:09:01.920 align:start position:0%
referral fee at no extra cost to you.
 

00:09:01.920 --> 00:09:03.470 align:start position:0%
referral fee at no extra cost to you.
Using<00:09:02.200><c> these</c><00:09:02.440><c> links</c><00:09:02.800><c> helps</c><00:09:03.080><c> support</c><00:09:03.400><c> the</c>

00:09:03.470 --> 00:09:03.480 align:start position:0%
Using these links helps support the
 

00:09:03.480 --> 00:09:05.470 align:start position:0%
Using these links helps support the
channel<00:09:03.920><c> so</c><00:09:04.080><c> we</c><00:09:04.200><c> can</c><00:09:04.400><c> continue</c><00:09:04.840><c> bringing</c><00:09:05.200><c> you</c>

00:09:05.470 --> 00:09:05.480 align:start position:0%
channel so we can continue bringing you
 

00:09:05.480 --> 00:09:07.670 align:start position:0%
channel so we can continue bringing you
free<00:09:05.800><c> content</c><00:09:06.400><c> just</c><00:09:06.680><c> like</c><00:09:06.920><c> this.</c><00:09:07.400><c> Thank</c><00:09:07.600><c> you</c>

00:09:07.670 --> 00:09:07.680 align:start position:0%
free content just like this. Thank you
 

00:09:07.680 --> 00:09:09.350 align:start position:0%
free content just like this. Thank you
so<00:09:07.880><c> much</c><00:09:08.080><c> for</c><00:09:08.240><c> watching,</c><00:09:08.760><c> and</c><00:09:08.880><c> I'll</c><00:09:09.040><c> see</c><00:09:09.200><c> you</c>

00:09:09.350 --> 00:09:09.360 align:start position:0%
so much for watching, and I'll see you
 

00:09:09.360 --> 00:09:12.200 align:start position:0%
so much for watching, and I'll see you
in<00:09:09.440><c> the</c><00:09:09.520><c> next</c><00:09:09.840><c> one.</c>

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