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웹 수집: 2026-09-01
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전자상거래 세계에서 방문자를 온라인 상점으로 유치하는 것은 성공의 절반에 불과합니다. 진짜 도전은 그 방문자들을 유료 고객으로 전환하는 데 있습니다. 안타깝게도, 장바구니 포기는 많은 전자상거래 기업들에게 흔한 좌절감입니다. 하지만 효과적인 전환율 최적화를 구현함으로써 (CRO) 결제 단계에서 전략을 사용하면 고객을 구매자로 전환할 가능성을 크게 높일 수 있습니다. 이 블로그 글에서는 장바구니 포기 1. 결제 과정을 간소화하기: "The simpler the process, the more likely it is to be completed." - Steve Krug 길고 복잡한 결제 과정은 쇼핑객이 구매를 완료하지 못하게 만들 수 있습니다. 필요한 단계 수를 최소화하고, 불필요한 양식 필드를 제거하며, 명확하고 직관적인 탐색을 제공함으로써 과정을 단순화합니다. 게스트 결제 옵션을 도입하고 자동 완성 기능을 활성화하면 과정을 더욱 간소화하고 마찰을 줄여 고객이 구매를 확정하기를 쉽게 할 수 있습니다. 2. 모바일 기기 최적화: "Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it's convenient for you." - Cyndie Shaffstall 모바일 쇼핑이 점점 보편화됨에 따라, 모바일 기기에 맞게 전자상거래 사이트를 최적화하는 것이 매우 중요합니다. 웹사이트가 모바일 반응형으로 구성되어 다양한 화면 크기에서 매끄럽고 사용자 친화적인 경험을 제공하도록 하세요. 모바일 지갑이나 원클릭 결제 옵션 등 모바일 전용 기능을 도입해 모바일 결제 과정을 더욱 단순화하세요. 모바일 쇼핑객의 요구를 충족시키면 그들의 관심을 끌고 전환율을 높일 수 있습니다. 3. 신뢰 신호 표시: "Trust is the glue of life. It's the most essential ingredient in effective communication." - Stephen R. Covey 신뢰를 쌓는 것은 쇼핑객이 구매를 완료하도록 격려하는 데 필수적입니다. 결제 과정 전반에 걸쳐 신뢰 신호를 표시하여 고객에게 신뢰를 심어주세요. 안전한 결제 배지, 고객 리뷰 및 추천사, 만족 보장, 명확한 개인정보 보호 정책을 포함하세요. 개인 및 금융 정보가 보호받고 있음을 보여주면 우려를 줄이고 신뢰를 높여 전환율을 높일 수 있습니다. LinkedIn 추천 4. 게스트 체크아웃 및 계정 생성 옵션 제공: "Give customers a choice. Some will prefer convenience, while others value personalized experiences." - Unknown 모든 쇼핑객이 결제 과정에서 계정을 만들고 싶어 하는 것은 아닙니다. 게스트 체크아웃과 계정 생성 옵션을 제공하여 다양한 선호도를 충족시키세요. 게스트 체크아웃은 빠르고 번거로움 없는 구매를 가능하게 하며, 계정 생성은 주문 추적과 맞춤형 추천 등의 혜택을 제공합니다. 유연성을 제공함으로써 다양한 고객 요구를 충족시키고 전환 가능성을 높일 수 있습니다. 5. 출구 의도 팝업 사용: "Opportunities are like sunrises. If you wait too long, you miss them." - William Arthur Ward 퇴장 의도 팝업은 구매하지 않고 사이트를 떠나려는 방문자를 다시 참여시키는 강력한 도구입니다. 이 팝업들은 할인, 무료 배송, 한정 프로모션 등 인센티브를 제공하여 쇼핑객이 구매를 완료하도록 유도할 수 있습니다. 떠나기 직전에 그들의 관심을 끌면, 다시 관심을 끌고 잠재적 카트 버림 고객을 유료 고객으로 전환할 기회를 갖게 됩니다. 결론: 장바구니 포기는 많은 전자상거래 기업들이 직면하는 도전 과제이지만, 반드시 성공의 장애물이 될 필요는 없습니다. 결제 단계에서 효과적인 CRO 전략을 실행하면 장바구니 버림을 최소화하고 전환율을 높일 수 있습니다. 결제 과정을 단순화하고, 모바일 기기에 최적화하며, 신뢰 신호를 표시하고, 게스트 결제 및 계정 생성 옵션을 제공하며, 종료 의도 팝업을 활용해 쇼핑객의 참여와 구매 동기를 유지하세요. 기억하세요, 매끄럽고 사용자 친화적인 결제 경험이 쇼핑객을 충성 고객으로 바꾸고 전자상거래 성공을 높이는 핵심입니다. "쇼핑객을 구매자로 바꾸는 것은 예술이며, 계산대 페이지는 당신의 캔버스입니다. CRO 전략을 활용해 전환의 걸작을 만들어라." - 아브라함 캐넌 #OutsourcingSuccess #ScalingBusinesses #MaximizingEfficiency #FocusOnSales #GlobalTalent #BusinessGrowth #LeadershipStrategies #DigitalAge #InnovationMatters #SalesSuccess #ObjectionHandling #SalesTechniques #ClosingDeals #SalesTips #SalesStrategies #SalesMastery #SalesSkills #SalesTraining #SalesMindset #NeilRackham #JeffreyGitomer #RobertCialdini #ProvenTechniques #SalesExcellence #SalesProfessionals #SalesHacks #BusinessGrowth #SalesLeadership #SalesPerformance #SalesMotivation #SalesInspiration #SalesGoals #SalesTeam #SalesCoaching #BusinessSuccess #EntrepreneurMindset #SellingSkills #SalesBlog #ViralContent #business #entrepreneur #startup #smallbusiness #success #leadership #marketing #sales #strategy #growth #innovation #productivity #finance #management #digitalmarketing #branding #socialmedia #ecommerce #worklifebalance #motivation #investing #networking #businessdevelopment #customerexperience #technology #entrepreneurship #startuptips #businesstips #money #mindset #startuplife #businessowner #entrepreneurlife #hustle #successmindset #leadershipdevelopment #marketingstrategy #salesfunnel #growthmindset #digitalstrategy #financialfreedom #managementconsulting #brandidentity #socialmediamarketing #ecommercebusiness #workfromanywhere #motivationalquotes #investmentstrategy #networkingevent #customerengagement #growthmarketing #growthhacking #abrahamcannon #growthstrategy #career #opportunities #like
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        <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--large fill-currentColor h-[60px] min-h-[60px] w-[60px] min-w-[60px]"></icon>
      </div>
    </div>
  
    </form>
      <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29rdkxlvag0d3cpj96fiilbju" data-module-id="google-gsi-lib" data-track-latency></script>
    <code id="isLinkedInAppWebView" style="display: none"><!--false--></code>
    <code id="shouldRemoveUndefinedValues" style="display: none"><!--false--></code>
    <code id="useDirectGoogleGsiLoad" style="display: none"><!--false--></code>
    <code id="isItpSupportEnabled" style="display: none"><!--false--></code>
    <code id="tncFlow" style="display: none"><!--"control"--></code>
      <code id="isGoogleAuthButtonLocaleSupportEnabled" style="display: none"><!--true--></code>
      <code id="gsiLocale" style="display: none"><!--"ko_KR"--></code>
  

        
    
    
    
    
    

    <div class="contextual-sign-in-modal base-contextual-sign-in-modal" data-impression-id="pulse-article_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>
<!---->
        

    
    <div class>
<!---->
      <div id="base-contextual-sign-in-modal" class="modal modal--contextual-sign-in modal--contextual-sign-in-v2 modal--contextual-sign-in-v2--stacked" data-outlet="base-contextual-sign-in-modal">
<!---->        <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s]
            py-4
            " aria-hidden="true">
          <section aria-modal="true" role="dialog" aria-labelledby="base-contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0
              
              w-[1128px] mamabear:w-[744px] babybear:w-[360px]
              
              rounded-md">
              
              <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0
                  contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="닫기" data-tracking-control-name="pulse-article_contextual-sign-in-modal_modal_dismiss">
                <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon>
              </button>
          
            <div class="modal__main w-full">
              
              <div class="flex overflow-hidden contextual-sign-in-modal__layout--stacked">
                <div class="contextual-sign-in-modal__left-content">
                    
                    
      <img class="inline-block relative hue-web-entity__image
          
          w-8 h-8
           contextual-sign-in-modal__img mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5k9cgtx8rhoyqkcxfoncu1svl" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>
      
                  <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-lg text-color-text mt-2 mb-1 text-center" id="base-contextual-sign-in-modal-modal-header">
                    로그인해서 콘텐츠 더보기
                  </h2>
                    <div class="contextual-sign-in-modal__divider left-right-divider"></div>
                    <p class="contextual-sign-in-modal__subtitle mt-1 mb-2 babybear:mx-0 text-center font-sans text-xs text-color-text-low-emphasis">
<!---->                      <span>무료 계정을 만들거나 로그인하여 검색을 계속하세요.</span>
                    </p>
                </div>
                <div class="contextual-sign-in-modal__right-content">
                    <div class="contextual-sign-in-modal__google-sign-in-primary w-full">
                      
    

    <div class="google-auth-button">
<!---->      <div class="google-auth-button__placeholder mx-auto
          " data-theme="filled_blue" data-logo-alignment="center" data-locale="ko_KR" role="button" aria-label="구글 계정으로 계속"></div>
<!---->    </div>
  
                    </div>

                  
    
    
    
    
    
    
    
    
    
    

    <code id="i18n_sign_in_form_show_text" style="display: none"><!--"표시"--></code>
    <code id="i18n_sign_in_form_show_label" style="display: none"><!--"LinkedIn 비밀번호 표시하기"--></code>
    <code id="i18n_sign_in_form_hide_text" style="display: none"><!--"숨기기"--></code>
    <code id="i18n_sign_in_form_hide_label" style="display: none"><!--"LinkedIn 비밀번호 숨기기"--></code>

    
    <code id="i18n_username_error_empty" style="display: none"><!--"이메일 주소나 전화번호를 입력하세요."--></code>
    
    <code id="i18n_username_error_too_long" style="display: none"><!--"이메일 주소나 전화번호는 3-128자여야 합니다."--></code>
    <code id="i18n_username_error_too_short" style="display: none"><!--"이메일 주소나 전화번호는 3-128자여야 합니다."--></code>

    
    <code id="i18n_password_error_empty" style="display: none"><!--"비밀번호 입력"--></code>
    
    <code id="i18n_password_error_too_short" style="display: none"><!--"비밀번호는 6자 이상이어야 합니다."--></code>
    
    <code id="i18n_password_error_too_long" style="display: none"><!--"비밀번호는 최대 400자여야 합니다."--></code>

<!---->    <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="contextual-sign-in-modal__sign-in-form mb-1 hidden">
      <input name="loginCsrfParam" value="2bb0b73c-f0ba-46b1-8a8f-07631391788a" type="hidden">

      <div class="flex flex-col">
        
    <div class="mt-1.5" data-js-module-id="guest-input">
      <div class="flex flex-col">
        <label class="input-label mb-1" for="csm-v2_session_key">
          이메일 또는 전화
        </label>
        <div class="text-input flex">
          <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="csm-v2_session_key" name="session_key" required data-tracking-control-name="csm-v2_sign-in-session-key" data-tracking-client-ingraph type="text">
          
        </div>
      </div>

      <p class="input-helper mt-1.5" for="csm-v2_session_key" role="alert" data-js-module-id="guest-input__message"></p>
    </div>
  

        
    <div class="mt-1.5" data-js-module-id="guest-input">
      <div class="flex flex-col">
        <label class="input-label mb-1" for="csm-v2_session_password">
          비밀번호
        </label>
        <div class="text-input flex">
          <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="csm-v2_session_password" name="session_password" required data-tracking-control-name="csm-v2_sign-in-password" data-tracking-client-ingraph type="password">
          
            <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="LinkedIn 비밀번호 표시하기" data-tracking-control-name="csm-v2_sign-in-password-visibility-toggle-btn" type="button">표시</button>
          
        </div>
      </div>

      <p class="input-helper mt-1.5" for="csm-v2_session_password" role="alert" data-js-module-id="guest-input__message"></p>
    </div>
  

        <input name="session_redirect" value="https://kr.linkedin.com/pulse/e-commerce-success-avoiding-cart-abandonment-boosting-abraham-cannon?tl=ko" type="hidden">

<!---->      </div>

      <div data-id="sign-in-form__footer" class="flex justify-between
          sign-in-form__footer--full-width">
        <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular
            sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=csm-v2_forgot_password" data-tracking-control-name="csm-v2_forgot_password" data-tracking-will-navigate>비밀번호를 잊으셨나요?</a>

<!---->
        <input name="trk" value="csm-v2_sign-in-submit" type="hidden">
        <button class="btn-md btn-primary flex-shrink-0 cursor-pointer
            sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="csm-v2_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit">
          로그인
        </button>
      </div>
<!---->    </form>
<!----><!---->  

                  <button class="contextual-sign-in-modal__sign-in-with-email-cta my-2 btn-sm btn-secondary min-h-[40px] w-full flex align-center justify-center" data-tracking-control-name="sign-in-with-email-cta">
                    <icon class="inline-block align-middle h-[24px] w-[24px] mr-0.5" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9w7euj0n5gnk6np2akf853sm3"></icon>
                    <span class="self-center">이메일로 로그인</span>
                  </button>

                  <div class="contextual-sign-in-modal__divider left-right-divider">
                    <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2">
                      또는
                    </p>
                  </div>

                    <div class="contextual-sign-in-modal__google-sign-in-secondary contextual-sign-in-modal__google-sign-in-secondary--hidden">
                      
    

    <div class="google-auth-button">
<!---->      <div class="google-auth-button__placeholder mx-auto
          google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="ko_KR" role="button" aria-label="구글 계정으로 계속"></div>
<!---->    </div>
  
                    </div>

                  <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-center text-color-text my-2">
                    LinkedIn이 처음이세요? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fe-commerce-success-avoiding-cart-abandonment-boosting-abraham-cannon%3Ftl%3Dko&trk=pulse-article_contextual-sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">회원 가입</a>
                  </p>

                  
    
    
    
    <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-full" data-impression-id="linkedin-tc__button-skip-tc-text">
      가입이나 로그인을 하기 위해 계속 버튼을 클릭하면 LinkedIn <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">사용자약관</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">개인정보 처리방침</a>, <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">쿠키정책</a>에 동의하게 됩니다.
    </p>
  
                </div>
              </div>
          
            </div>

<!---->          </section>
        </div>
      </div>
    </div>
  
<!----><!---->    </div>
  

      
    
    
    

    
    

<!---->  
    </div>
    <code id="disableOneTapOnInitIfCsm" style="display: none"><!--false--></code>
  
          
  <code id="isGuest" style="display: none"><!--true--></code>
  <code id="isLite" style="display: none"><!--false--></code>
  <code id="isMobile" style="display: none"><!--false--></code>
  <code id="articleViewEventData" style="display: none"><!--"{\"articleId\":7075994941130215000,\"articleUrn\":\"urn:li:article:8091567590285032122\",\"authorId\":29246040,\"linkedInArticleUrn\":\"urn:li:linkedInArticle:7075994941130215424\"}"--></code>
  <code id="articleUrn" style="display: none"><!--"urn:li:linkedInArticle:7075994941130215424"--></code>
    <code id="legacyArticleUrn" style="display: none"><!--"urn:li:article:8091567590285032122"--></code>
  
              
        
<!---->
    
      
    

    <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0">
      본문 내용으로 가기
    </a>
  
    <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header">
      
        

    
    
    
    

    

    <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5
         nav--minified-mobile 
        
         babybear:flex-wrap " aria-label="기본">

      <a href="/?trk=article-ssr-frontend-pulse_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline
           babymamabear:mr-3" data-tracking-control-name="article-ssr-frontend-pulse_nav-header-logo" data-tracking-will-navigate>
          
              
    
    <span class="sr-only">LinkedIn</span>
      <icon class="nav-logo--inbug flex text-color-brand
          papabear:hidden mamabear:hidden" data-svg-class-name="h-[34px] w-[34px] babybear:h-[26px] babybear:w-[26px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon>
      <icon class="block text-color-brand w-[102px] h-[26px] babybear:hidden" data-test-id="nav-logo" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8fkga714vy9b2wk5auqo5reeb"></icon>
  
          
      </a>

<!---->
        
    
    
    
    
    
    
    
    
    <ul class="top-nav-menu flex items-center babybear:w-full babybear:justify-between babybear:pt-1 justify-start w-max pt-0 overflow-x-auto
        after:papamamabear:up-down-divider after:papamamabear:!h-[37px]
         nav__menu babybear:order-last order-3 ml-auto">
        <li class>
          
    <a href="https://www.linkedin.com/top-content?trk=article-ssr-frontend-pulse_guest_nav_menu_topContent" data-tracking-control-name="article-ssr-frontend-pulse_guest_nav_menu_topContent" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline
        min-w-8
        flex-col mx-1 babybear:mx-0
        text-color-text-secondary visited:text-color-text-secondary">
      <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ofmdgombsj3cqmfn03qb7h60">
      </icon>
      <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center
          font-regular whitespace-nowrap">
        대표 콘텐츠
      </span>
    </a>
  
        </li>
        <li class>
          
    <a href="https://www.linkedin.com/pub/dir/+/+?trk=article-ssr-frontend-pulse_guest_nav_menu_people" data-tracking-control-name="article-ssr-frontend-pulse_guest_nav_menu_people" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline
        min-w-8
        flex-col mx-1 babybear:mx-0
        text-color-text-secondary visited:text-color-text-secondary">
      <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7kb6sn3tm4cx918cx9a5jlb0">
      </icon>
      <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center
          font-regular whitespace-nowrap">
        사람
      </span>
    </a>
  
        </li>
        <li class>
          
    <a href="https://www.linkedin.com/learning/search?trk=article-ssr-frontend-pulse_guest_nav_menu_learning" data-tracking-control-name="article-ssr-frontend-pulse_guest_nav_menu_learning" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline
        min-w-8
        flex-col mx-1 babybear:mx-0
        text-color-text-secondary visited:text-color-text-secondary">
      <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8wykgzgbqy0t3fnkgborvz54u">
      </icon>
      <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center
          font-regular whitespace-nowrap">
        온라인클래스
      </span>
    </a>
  
        </li>
        <li class>
          
    <a href="https://www.linkedin.com/jobs/search?trk=article-ssr-frontend-pulse_guest_nav_menu_jobs" data-tracking-control-name="article-ssr-frontend-pulse_guest_nav_menu_jobs" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline
        min-w-8
        flex-col mx-1 babybear:mx-0
        text-color-text-secondary visited:text-color-text-secondary">
      <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/92eb1xekc34eklevj0io6x4ki">
      </icon>
      <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center
          font-regular whitespace-nowrap">
        채용공고
      </span>
    </a>
  
        </li>
        <li class>
          
    <a href="https://www.linkedin.com/games?trk=article-ssr-frontend-pulse_guest_nav_menu_games" data-tracking-control-name="article-ssr-frontend-pulse_guest_nav_menu_games" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline
        min-w-8
        flex-col mx-1 babybear:mx-0
        text-color-text-secondary visited:text-color-text-secondary">
      <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29h8hsjuomfp50lam5ipnc3uh">
      </icon>
      <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center
          font-regular whitespace-nowrap">
        게임
      </span>
    </a>
  
        </li>
    </ul>
  

      <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2
           babymamabear:min-w-[50px] ">
<!---->
          
    
    <a class="nav__button-tertiary btn-tertiary ml-1 btn-md" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fe-commerce-success-avoiding-cart-abandonment-boosting-abraham-cannon%3Ftl%3Dko&amp;trk=article-ssr-frontend-pulse_nav-header-join" data-tracking-control-name="article-ssr-frontend-pulse_nav-header-join" data-test-live-nav-primary-cta data-tracking-will-navigate data-tracking-client-ingraph>
      회원 가입
<!---->    </a>


<!---->
          
  
  

      
      <a class="nav__button-secondary btn-secondary-emphasis btn-md" href="https://www.linkedin.com/uas/login?session_redirect=%2Fpulse%2Fe-commerce-success-avoiding-cart-abandonment-boosting-abraham-cannon%3Ftl%3Dko&amp;fromSignIn=true&amp;trk=article-ssr-frontend-pulse_nav-header-signin" data-tracking-control-name="article-ssr-frontend-pulse_nav-header-signin" data-tracking-will-navigate data-tracking-client-ingraph>
          로그인
      </a>


          <a aria-label="로그인" class="nav__link-person papabear:hidden mamabear:hidden" data-tracking-control-name="article-ssr-frontend-pulse_nav-header-signin" data-tracking-will-navigate href="https://www.linkedin.com/uas/login?session_redirect=%2Fpulse%2Fe-commerce-success-avoiding-cart-abandonment-boosting-abraham-cannon%3Ftl%3Dko&amp;fromSignIn=true&amp;trk=article-ssr-frontend-pulse_nav-header-signin">
            
      <img class="inline-block relative hue-web-entity__image
          rounded-[50%]
          w-4 h-4
          bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt>
      
          </a>
      </div>

<!---->
<!---->    </nav>
  
      
    </header>

    
<!---->      

<!---->
    <main class="main papabear:flex papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin
        " id="main-content" role="main">
      <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]">
        
        
      

        <div class="details mx-details-container-padding">
          
        
            
    
    
    
    
    
    
    
    
    
    
    
    
    
    

<!---->    <code id="isGuest" style="display: none"><!--true--></code>
    <code id="memberUrn" style="display: none"><!--"urn:li:member:0"--></code>
    <code id="isNbaRecommendedArticlesDeeplinkEnabled" style="display: none"><!--"true"--></code>
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  <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">전자상거래 성공: 계산대 시 효과적인 CRO 전략으로 장바구니 포기 방지와 전환 촉진</h1>

                

    
    
    
    
    
    
    
    
    
    
    
    
    
    

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        Abraham Cannon
      
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          발행일: 2023년 7월 29일
              
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          <span class>전자상거래 세계에서 방문자를 온라인 상점으로 유치하는 것은 성공의 절반에 불과합니다. 진짜 도전은 그 방문자들을 유료 고객으로 전환하는 데 있습니다. 안타깝게도, 장바구니 포기는 많은 전자상거래 기업들에게 흔한 좌절감입니다. 하지만 효과적인 전환율 최적화를 구현함으로써 (CRO) 결제 단계에서 전략을 사용하면 고객을 구매자로 전환할 가능성을 크게 높일 수 있습니다. 이 블로그 글에서는 장바구니 포기</span><!---->
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        <h3><span class>1. 결제 과정을 간소화하기:</span><!----></h3>
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        <blockquote class="w-auto"><span class>"The simpler the process, the more likely it is to be completed." - Steve Krug</span><!----></blockquote>
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          <span class>길고 복잡한 결제 과정은 쇼핑객이 구매를 완료하지 못하게 만들 수 있습니다. 필요한 단계 수를 최소화하고, 불필요한 양식 필드를 제거하며, 명확하고 직관적인 탐색을 제공함으로써 과정을 단순화합니다. 게스트 결제 옵션을 도입하고 자동 완성 기능을 활성화하면 과정을 더욱 간소화하고 마찰을 줄여 고객이 구매를 확정하기를 쉽게 할 수 있습니다.</span><!---->
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        <h3><span class>2. 모바일 기기 최적화:</span><!----></h3>
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        <blockquote class="w-auto"><span class>"Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it's convenient for you." - Cyndie Shaffstall</span><!----></blockquote>
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          <span class>모바일 쇼핑이 점점 보편화됨에 따라, 모바일 기기에 맞게 전자상거래 사이트를 최적화하는 것이 매우 중요합니다. 웹사이트가 모바일 반응형으로 구성되어 다양한 화면 크기에서 매끄럽고 사용자 친화적인 경험을 제공하도록 하세요. 모바일 지갑이나 원클릭 결제 옵션 등 모바일 전용 기능을 도입해 모바일 결제 과정을 더욱 단순화하세요. 모바일 쇼핑객의 요구를 충족시키면 그들의 관심을 끌고 전환율을 높일 수 있습니다.</span><!---->
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        <h3><span class>3. 신뢰 신호 표시:</span><!----></h3>
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        <blockquote class="w-auto"><span class>"Trust is the glue of life. It's the most essential ingredient in effective communication." - Stephen R. Covey</span><!----></blockquote>
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          <span class>신뢰를 쌓는 것은 쇼핑객이 구매를 완료하도록 격려하는 데 필수적입니다. 결제 과정 전반에 걸쳐 신뢰 신호를 표시하여 고객에게 신뢰를 심어주세요. 안전한 결제 배지, 고객 리뷰 및 추천사, 만족 보장, 명확한 개인정보 보호 정책을 포함하세요. 개인 및 금융 정보가 보호받고 있음을 보여주면 우려를 줄이고 신뢰를 높여 전환율을 높일 수 있습니다.</span><!---->
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    <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after" data-nosnippet="true">
     <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">LinkedIn 추천</h2>
      <div class="flex flex-wrap mx-0.5 babybear:mx-1.5">
         
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          <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEVK_AosBmIfg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1729632705599?e=2147483647&amp;v=beta&amp;t=_GhPReC5jbUmg6WnKYrVtXr2ylJR8XzYtg2vQ50DeVo" alt="전자상거래 성공을 위한 결제 과정에서 사용자 경험의 중요한 역할">
                  
             <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">전자상거래 성공을 위한 결제 과정에서 사용자 경험의 중요한 역할</div>
            

          
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                   <span class="inline-article-author pt-0.5">
                    Agam Chaudhary
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      1년 전
  
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      <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://kr.linkedin.com/pulse/navigating-wave-mobile-commerce-retailers-guide-aptimyz-2eave?tl=ko">
          <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQF6oUcpJoLp4Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1699547470987?e=2147483647&amp;v=beta&amp;t=012o5l6UigpLcCtWxY7imO97F3IJU2SdDvueu2QDywA" alt="모바일 커머스의 물결을 헤쳐 나가기: 소매업자 가이드">
                  
             <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">모바일 커머스의 물결을 헤쳐 나가기: 소매업자 가이드</div>
            

          
              <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full">
                   <span class="inline-article-author pt-0.5">
                    Aptimyz Retail
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      2년 전
  
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      <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://kr.linkedin.com/pulse/what-customers-want-how-provide-commercey-r21jf?tl=ko">
          <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQG3ZA55DimcNg/article-cover_image-shrink_720_1280/B4DZqWfqd5JAAM-/0/1763461481408?e=2147483647&amp;v=beta&amp;t=xmOiRWrv4LLWiaf7bUt72XUtdHLtnFCLY9_XN5BYTDc" alt="고객이 원하는 것은 무엇이며, 어떻게 제공할 것인가?">
                  
             <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">고객이 원하는 것은 무엇이며, 어떻게 제공할 것인가?</div>
            

          
              <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full">
                   <span class="inline-article-author pt-0.5">
                    Commercey
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      9개월 전
  
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        <h3><span class>4. 게스트 체크아웃 및 계정 생성 옵션 제공:</span><!----></h3>
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        <blockquote class="w-auto"><span class>"Give customers a choice. Some will prefer convenience, while others value personalized experiences." - Unknown</span><!----></blockquote>
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          <span class>모든 쇼핑객이 결제 과정에서 계정을 만들고 싶어 하는 것은 아닙니다. 게스트 체크아웃과 계정 생성 옵션을 제공하여 다양한 선호도를 충족시키세요. 게스트 체크아웃은 빠르고 번거로움 없는 구매를 가능하게 하며, 계정 생성은 주문 추적과 맞춤형 추천 등의 혜택을 제공합니다. 유연성을 제공함으로써 다양한 고객 요구를 충족시키고 전환 가능성을 높일 수 있습니다.</span><!---->
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        <h3><span class>5. 출구 의도 팝업 사용:</span><!----></h3>
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        <blockquote class="w-auto"><span class>"Opportunities are like sunrises. If you wait too long, you miss them." - William Arthur Ward</span><!----></blockquote>
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          <span class>퇴장 의도 팝업은 구매하지 않고 사이트를 떠나려는 방문자를 다시 참여시키는 강력한 도구입니다. 이 팝업들은 할인, 무료 배송, 한정 프로모션 등 인센티브를 제공하여 쇼핑객이 구매를 완료하도록 유도할 수 있습니다. 떠나기 직전에 그들의 관심을 끌면, 다시 관심을 끌고 잠재적 카트 버림 고객을 유료 고객으로 전환할 기회를 갖게 됩니다.</span><!---->
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        <h3><span class>결론:</span><!----></h3>
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          <span class>장바구니 포기는 많은 전자상거래 기업들이 직면하는 도전 과제이지만, 반드시 성공의 장애물이 될 필요는 없습니다. 결제 단계에서 효과적인 CRO 전략을 실행하면 장바구니 버림을 최소화하고 전환율을 높일 수 있습니다. 결제 과정을 단순화하고, 모바일 기기에 최적화하며, 신뢰 신호를 표시하고, 게스트 결제 및 계정 생성 옵션을 제공하며, 종료 의도 팝업을 활용해 쇼핑객의 참여와 구매 동기를 유지하세요. 기억하세요, 매끄럽고 사용자 친화적인 결제 경험이 쇼핑객을 충성 고객으로 바꾸고 전자상거래 성공을 높이는 핵심입니다.</span><!---->
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          <span class>"쇼핑객을 구매자로 바꾸는 것은 예술이며, 계산대 페이지는 당신의 캔버스입니다. CRO 전략을 활용해 전환의 걸작을 만들어라." - 아브라함 캐넌</span><!---->
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          <span class><a href="https://www.linkedin.com/feed/hashtag/outsourcingsuccess?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#OutsourcingSuccess<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/scalingbusinesses?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#ScalingBusinesses<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/maximizingefficiency?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#MaximizingEfficiency<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/focusonsales?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#FocusOnSales<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/globaltalent?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#GlobalTalent<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/businessgrowth?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#BusinessGrowth<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/leadershipstrategies?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#LeadershipStrategies<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/digitalage?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#DigitalAge<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/innovationmatters?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#InnovationMatters<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salessuccess?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesSuccess<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/objectionhandling?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#ObjectionHandling<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salestechniques?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesTechniques<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/closingdeals?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#ClosingDeals<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salestips?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesTips<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesstrategies?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesStrategies<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesmastery?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesMastery<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesskills?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesSkills<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salestraining?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesTraining<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesmindset?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesMindset<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/neilrackham?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#NeilRackham<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/jeffreygitomer?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#JeffreyGitomer<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/robertcialdini?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#RobertCialdini<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/proventechniques?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#ProvenTechniques<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesexcellence?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesExcellence<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesprofessionals?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesProfessionals<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/saleshacks?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesHacks<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/businessgrowth?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#BusinessGrowth<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesleadership?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesLeadership<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesperformance?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesPerformance<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesmotivation?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesMotivation<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesinspiration?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesInspiration<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesgoals?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesGoals<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesteam?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesTeam<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salescoaching?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesCoaching<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/businesssuccess?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#BusinessSuccess<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/entrepreneurmindset?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#EntrepreneurMindset<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/sellingskills?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SellingSkills<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/salesblog?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#SalesBlog<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/viralcontent?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#ViralContent<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/business?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#business<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/entrepreneur?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#entrepreneur<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/startup?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#startup<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/smallbusiness?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#smallbusiness<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/success?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#success<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/leadership?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#leadership<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/marketing?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#marketing<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/sales?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#sales<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/strategy?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#strategy<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/growth?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#growth<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/innovation?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" 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href="https://www.linkedin.com/feed/hashtag/businesstips?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#businesstips<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/money?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#money<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/mindset?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#mindset<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/startuplife?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#startuplife<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/businessowner?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#businessowner<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/entrepreneurlife?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link 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data-test-id="little-text-block-hashtag">#growthhacking<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/abrahamcannon?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#abrahamcannon<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/growthstrategy?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link data-test-id="little-text-block-hashtag">#growthstrategy<!----></a></span><span class> </span><span class><a href="https://www.linkedin.com/feed/hashtag/career?trk=article-ssr-frontend-pulse_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" 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      </template>
  
  
            <div class="relative flex select-none flex-row items-center justify-center">
              <a class="social-action-bar__button !rounded-none " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fe-commerce-success-avoiding-cart-abandonment-boosting-abraham-cannon%3Ftl%3Dko&amp;trk=article-ssr-frontend-pulse_comment-cta" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comment-cta" data-tracking-will-navigate>
                <icon class="social-action-bar__icon" data-svg-class-name="social-action-bar__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/1p9aa0o2ms48w7ipecq9amsti">
                </icon>
                <span class="social-action-bar__button-text">
                  댓글
                </span>
              </a>
            </div>
          
      

    
    
    
    
    

    <code id="i18n_copy_cta_message_success" style="display: none"><!--"링크를 클립보드에 복사했습니다."--></code>
    <code id="i18n_copy_cta_message_error" style="display: none"><!--"클립보드에 복사하는 중 오류가 발생했습니다."--></code>

    

    

    <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none x-social-share " data-share-message="공유" data-share-url="https://kr.linkedin.com/pulse/e-commerce-success-avoiding-cart-abandonment-boosting-abraham-cannon?tl=ko&amp;utm_source=share&amp;utm_medium=guest_desktop" data-feed-control="article-ssr-frontend-x-article_x-social-details_social-share-intent_social-share_main_button" data-feed-action-category="EXPAND" data-feed-action-type="openShareMenu">
<!---->
        <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-[9999] bottom-[100%] top-auto" role="menu" tabindex="-1">
          
        
  <li role="presentation">
    <button data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_social-share-intent_social-share_copy" class="social-share__item social-share-item" data-share-service="copy" role="menuitem">
      <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon>
      <span class="social-share__item-text pl-1">복사</span>
    </button>
  </li>


        
  <li role="presentation">
    <button data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_social-share-intent_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin" role="menuitem">
      <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon>
      <span class="social-share__item-text pl-1">LinkedIn</span>
    </button>
  </li>

          
  <li role="presentation">
    <button data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_social-share-intent_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook" role="menuitem">
      <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon>
      <span class="social-share__item-text pl-1">Facebook</span>
    </button>
  </li>

          
  <li role="presentation">
    <button data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_social-share-intent_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter" role="menuitem">
      <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2pdd1nk5ocycpv963y85l3bt4"></icon>
      <span class="social-share__item-text pl-1">X</span>
    </button>
  </li>

<!---->      
        </ul>

          
        <button aria-expanded="false" class="social-share__button social-share__button-square
            social-share-button social-action-bar__button
            
            
            social-share-button--square
            " aria-label data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_social-share-intent_social-share_main_button">
          <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/l7s88viq07vqke49pnrbl5e4" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon>
            <span class="social-share__button-text-square
                social-action-bar__button-text
                ">
              공유
            </span>
        </button>
      
    </div>
  
  
  
        </div>
          
    
    
    
    
    
    
    
    
    
    
    
    
    

    <code id="i18n_reaction_singular" style="display: none"><!--"반응 %numReactions%"--></code>
    <code id="i18n_reactions_plural" style="display: none"><!--"반응 %numReactions%"--></code>

      <div class="flex items-center font-sans text-sm babybear:text-xs" data-sap-comment-urn="urn:li:ugcPost:7089619585586376704">
            
      <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fe-commerce-success-avoiding-cart-abandonment-boosting-abraham-cannon%3Ftl%3Dko&amp;trk=article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-reactions" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis !no-underline visited:text-color-text-low-emphasis  my-1" aria-label="반응 8" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="8" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:ugcPost:7089619585586376704" tabindex="0">
        
                    <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px">

              <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count">
                    8
              </span>
            
      </a>
  
                  <code id="social-actions__reaction-image-APPRECIATION" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/cyfai5zw4nrqhyyhl0p7so58v"--></code>
<!----><!---->                  <code id="social-actions__reaction-image-EMPATHY" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2"--></code>
                  <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/22ifp2etz8kb9tgjqn65s9ics"--></code>
<!---->                  <code id="social-actions__reaction-image-INTEREST" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu"--></code>
                  <code id="social-actions__reaction-image-LIKE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671"--></code>
                  <code id="social-actions__reaction-image-MAYBE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/cryzkreqrh52ja5bc6njlrupa"--></code>
                  <code id="social-actions__reaction-image-PRAISE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v"--></code>
<!----><!---->            
      <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse

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