Sunrise Integration
내용
[subtitle-meta] lang=en auto=True
Okay, let's look at Shopify's new uh
rollout feature. Uh this is something
that lets you do some AB testing for
different themes. You can schedule
changes for your site. Maybe if you're
doing a sale or maybe you want to see
which page looks better. You know, the
traditional kind of AB testing. Uh so
you can now do it with Shopify rollouts.
You can find the Shopify rollouts under
the market section here. Go to markets.
Uh you [music] click here where it says
rollouts and you'll get this rollout
screen.
So let's create our first rollout.
You're going to hit create. And [music]
then you're going to name the rollout.
So you can see whatever it is that you
want it to be.
For this particular one, why don't we
maybe just do like an AB [music] test?
Maybe we want to try two different home
pages or something like that. So we'll
call this home page AB
test. Okay?
So the next thing you got to do here is
say okay, well, what is it you want to
do?
Uh and you click here to [music] add
whatever change you want to this new
rollout. So I'm going to click on this
and you have a couple of choices here,
right? You can change the online store
theme or this, which is one of the new
features, where you can actually change
something on the checkout page or the
account page.
We'll do this one later, but for now
let's go back and actually do something
where we're going to change the online
store theme.
And when you click on this, right? It's
going to say, "Hey, this is the theme
[music] that I'm that I'm currently
using now. What edits do you want to
make to this theme?" So it's basically
going to take your live published theme
and it's going to say, "What edits do
you want to have?"
Now it's going to [music] take me into
my store editor.
And if you've used Shopify editor
before, this should look pretty familiar
to you before, right? I've got this home
page. I've got this [music] as my
current store that I've got. That's my
live theme. So any [music] edits I make
in this particular theme, you'll see
here it's this is the AB draft [music]
is going to show as my separate store.
So, let's let's just do something really
obvious [music] here so we can see,
right? So, this is going to be
you know,
we'll call this the other product theme.
So, I'm just doing something that's
really blatantly obvious so you can see
here, right? This is [music] the other
product theme that I made as part of
this AB
test that I've got here.
So, if I hit save,
I'm now saved with this particular one
here.
I can now click this exit link here
and it's going to take me back to the
rollout section.
And so now you can see here's the AB
test that I've created.
You can see here that it's going to say
you've got this theme, right? This is
the store that I have today, and this is
the change that I made, [music] right? I
went into Dawn and I made this
particular change.
So now, you have to decide [music]
how you're going to take the AB test and
how much traffic's going to go to one,
how much traffic's going to go to the
other, right? And the first [music]
obvious thing you've got is this here,
right? This little selector is going to
say, "Okay, well, how many people do you
want to have
>> [music]
>> between these two?" So, if I did
something like a 50/50, right? And I
scroll down here, you can see that it's
basically saying, "Okay, this is the
control, right? This is the initial
theme, and this is the new one here, and
I'm splitting it 50/50." So, Shopify's
going to take the traffic coming to the
site and automatically split it 50/50
for you.
So, that's the most simple thing that
you can do. If you want to
weigh it heavier on something, right?
Maybe you could say, "Well, there's kind
of a big change here. I don't want as
many people to see this, so I want most
of the people to go here, but just
trickle it down a little bit here 33%."
So, you can tune this, right? You can
adjust this, and of course you can use a
little slider here to adjust that you
want, however you want. Maybe we each
want to do a really small test and not
everybody to see it. You want only 10%
of the traffic to go, you can split it
10% for the new, 90% for [music] the
old.
Most AB tests work pretty good if you
just kind of 50/50 it. So, if it's not
something too sensitive [music] and
you're just trying something out, I
would suggest doing a 50/50.
So, that's the first thing you're going
to do here, right? We're going to say
I've got this theme set up here. I've
got the second change that I wanted to
do here. I want to split [music] it
50/50.
So, now there's a couple other things
you want to do. Maybe you want to
schedule the date. So, you can see here
this is going to experiment launch this
theme on and we're going to start,
right? So, what is the selected date
where you want to start [music] this
particular 50/50 change? And then down
here, what do you want to do for the end
date, right? When do you want to switch
it back?
So, you can say, "Hey, maybe I want it
to start next week. Let's say I want to
start it on
the first of the week, the 21st. And
then I want to end it here at the end of
the week on the 27th. [music]
So, this will give me one full week of
testing where the traffic coming to the
site's going to go half to this theme,
going to go half to this other theme,
and then on the 27th, you can [music]
see here that it's going to roll back to
0%. In other words, it's going to roll
back to everything going here. Now, of
course you can do this, right?
>> [music]
>> Um
you can say, "Okay, yeah, well, after a
week, I want to go ahead and apply it
automatically." Maybe you just want to
test it and see. Um if you're doing an
AB test, your best bet is going to be
this saying, "Hey, I'm going to roll it
back and this is the default. Roll it
back to the 0%, which basically means
this guy. I'm taking this treatment and
rolling everything back here." So, you
get a week's worth. You get from this
date to this date,
>> [music]
>> and you get a week where the traffic's
going to go half here, half there. If
you're adventurous and you say, "You
know what? I just want to apply it
automatically, you could certainly do
this. So, after a week it'll roll
[music] or after your end date, of
course, it goes back to this permanent,
but again, for safety's sake to gather
data, I would [music] suggest putting in
here to the 0%.
And so,
that's the basic in terms of this is
[music] the control theme, right? Your
original theme. This is the edit theme
that you've got here. You've got the
ability here to have the [music] start
date. You have the ability here to have
the end date and what you want to do
from rolling it back and it's telling
you here, right? We're going to launch
this to all your visitors coming to the
site, [music] right? It's going to take
100% of your traffic and send it here.
Now, this is a test store, of course, so
I don't have very many visitors here,
but if you had
>> [music]
>> um however many visitors you have, this
little slider can potentially let you
know what if this is looking like. So,
maybe you don't want to roll this out to
all 100% of the visitors [music] to your
site. Maybe you only want to take half
of the people to your site and of those
half of the people, half of them get
this slider here, you know, where we do
50/50.
So, not only can you choose how many
people are going to do this AB test, you
can also decide to say, well, how many
of my total traffic here.
And it's usually best to do your full
traffic. Again, this is a demo store, so
I don't have that many, but this will
show you roughly how many people are
going to be affected by your AB test.
So, this is a good thing to check out.
So,
>> [music]
>> this is an AB test. It's telling you
here this is the start, this is the end
date, this is what happens at the end,
this is the change that you made.
[music] You'll also notice here that
there's a little drop down thing here,
right? And so, it's going to tell you
what's happening here in this particular
theme and it's also going to click here
and show you what's happening with
[music] this particular theme in terms
of what's happening.
Now, um
one thing from we'll start we'll start
basic here.
Shh. Okay, so you've got these two
settings. You ever at any point in time
maybe want to change, you can always
click on this and edit again
if you want to do it. Or maybe you want
to replace the theme entirely, right?
What if you decided, you know what? I
don't want to just make an edit to my
existing theme. I want to do something
completely different. I could actually
click this and do something completely
different here and put in an entirely
different theme if I had a different
theme in my store.
So you do have the ability here to get
really kind of fancy in terms of what it
is that you want to do.
So for now, let's go ahead and hit save.
So we have this saved. And we see that
we've got this scheduled here.
>> [music]
>> So if I click back into my rollouts
area, you'll see that I've got this AB
test
>> [music]
>> that I've set up before. It's scheduled
means it's ready to go. So starting next
Sunday here on the 21st, it's [music]
going to run for a week. It's going to
be applied to all of my markets, right?
Cuz this is part of your markets, right?
So I'm just going to use my regular
markets
>> [music]
>> and I've got customization to the online
store and all 100% of my traffic's being
allocated [music] to that.
원문 자막 펼치기
WEBVTT Kind: captions Language: en 00:00:00.000 --> 00:00:02.830 align:start position:0% Okay,<00:00:00.360><c> let's</c><00:00:00.600><c> look</c><00:00:00.880><c> at</c><00:00:01.040><c> Shopify's</c><00:00:01.880><c> new</c><00:00:02.720><c> uh</c> 00:00:02.830 --> 00:00:02.840 align:start position:0% Okay, let's look at Shopify's new uh 00:00:02.840 --> 00:00:04.870 align:start position:0% Okay, let's look at Shopify's new uh rollout<00:00:03.320><c> feature.</c><00:00:04.200><c> Uh</c><00:00:04.280><c> this</c><00:00:04.480><c> is</c><00:00:04.560><c> something</c> 00:00:04.870 --> 00:00:04.880 align:start position:0% rollout feature. Uh this is something 00:00:04.880 --> 00:00:07.230 align:start position:0% rollout feature. Uh this is something that<00:00:05.000><c> lets</c><00:00:05.240><c> you</c><00:00:05.320><c> do</c><00:00:05.480><c> some</c><00:00:05.720><c> AB</c><00:00:06.000><c> testing</c><00:00:07.120><c> for</c> 00:00:07.230 --> 00:00:07.240 align:start position:0% that lets you do some AB testing for 00:00:07.240 --> 00:00:09.070 align:start position:0% that lets you do some AB testing for different<00:00:07.600><c> themes.</c><00:00:08.360><c> You</c><00:00:08.480><c> can</c><00:00:08.640><c> schedule</c> 00:00:09.070 --> 00:00:09.080 align:start position:0% different themes. You can schedule 00:00:09.080 --> 00:00:11.230 align:start position:0% different themes. You can schedule changes<00:00:09.720><c> for</c><00:00:09.840><c> your</c><00:00:10.000><c> site.</c><00:00:10.880><c> Maybe</c><00:00:11.080><c> if</c><00:00:11.160><c> you're</c> 00:00:11.230 --> 00:00:11.240 align:start position:0% changes for your site. Maybe if you're 00:00:11.240 --> 00:00:13.070 align:start position:0% changes for your site. Maybe if you're doing<00:00:11.480><c> a</c><00:00:11.560><c> sale</c><00:00:12.120><c> or</c><00:00:12.240><c> maybe</c><00:00:12.520><c> you</c><00:00:12.600><c> want</c><00:00:12.840><c> to</c><00:00:12.880><c> see</c> 00:00:13.070 --> 00:00:13.080 align:start position:0% doing a sale or maybe you want to see 00:00:13.080 --> 00:00:14.790 align:start position:0% doing a sale or maybe you want to see which<00:00:13.320><c> page</c><00:00:13.600><c> looks</c><00:00:13.840><c> better.</c><00:00:14.560><c> You</c><00:00:14.640><c> know,</c><00:00:14.720><c> the</c> 00:00:14.790 --> 00:00:14.800 align:start position:0% which page looks better. You know, the 00:00:14.800 --> 00:00:17.190 align:start position:0% which page looks better. You know, the traditional<00:00:15.200><c> kind</c><00:00:15.400><c> of</c><00:00:15.520><c> AB</c><00:00:15.800><c> testing.</c><00:00:16.880><c> Uh</c><00:00:17.080><c> so</c> 00:00:17.190 --> 00:00:17.200 align:start position:0% traditional kind of AB testing. Uh so 00:00:17.200 --> 00:00:19.790 align:start position:0% traditional kind of AB testing. Uh so you<00:00:17.280><c> can</c><00:00:17.400><c> now</c><00:00:17.520><c> do</c><00:00:17.720><c> it</c><00:00:17.840><c> with</c><00:00:18.000><c> Shopify</c><00:00:18.480><c> rollouts.</c> 00:00:19.790 --> 00:00:19.800 align:start position:0% you can now do it with Shopify rollouts. 00:00:19.800 --> 00:00:21.710 align:start position:0% you can now do it with Shopify rollouts. You<00:00:20.000><c> can</c><00:00:20.280><c> find</c><00:00:20.560><c> the</c><00:00:20.640><c> Shopify</c><00:00:21.040><c> rollouts</c><00:00:21.520><c> under</c> 00:00:21.710 --> 00:00:21.720 align:start position:0% You can find the Shopify rollouts under 00:00:21.720 --> 00:00:24.630 align:start position:0% You can find the Shopify rollouts under the<00:00:21.840><c> market</c><00:00:22.280><c> section</c><00:00:22.640><c> here.</c><00:00:23.240><c> Go</c><00:00:23.320><c> to</c><00:00:23.440><c> markets.</c> 00:00:24.630 --> 00:00:24.640 align:start position:0% the market section here. Go to markets. 00:00:24.640 --> 00:00:25.910 align:start position:0% the market section here. Go to markets. Uh<00:00:24.840><c> you</c><00:00:24.890><c> [music]</c><00:00:24.960><c> click</c><00:00:25.200><c> here</c><00:00:25.440><c> where</c><00:00:25.560><c> it</c><00:00:25.680><c> says</c> 00:00:25.910 --> 00:00:25.920 align:start position:0% Uh you [music] click here where it says 00:00:25.920 --> 00:00:28.190 align:start position:0% Uh you [music] click here where it says rollouts<00:00:26.920><c> and</c><00:00:27.120><c> you'll</c><00:00:27.320><c> get</c><00:00:27.560><c> this</c><00:00:27.800><c> rollout</c> 00:00:28.190 --> 00:00:28.200 align:start position:0% rollouts and you'll get this rollout 00:00:28.200 --> 00:00:29.990 align:start position:0% rollouts and you'll get this rollout screen. 00:00:29.990 --> 00:00:30.000 align:start position:0% screen. 00:00:30.000 --> 00:00:32.950 align:start position:0% screen. So<00:00:30.160><c> let's</c><00:00:30.480><c> create</c><00:00:30.920><c> our</c><00:00:31.240><c> first</c><00:00:31.680><c> rollout.</c> 00:00:32.950 --> 00:00:32.960 align:start position:0% So let's create our first rollout. 00:00:32.960 --> 00:00:34.750 align:start position:0% So let's create our first rollout. You're<00:00:33.120><c> going</c><00:00:33.240><c> to</c><00:00:33.320><c> hit</c><00:00:33.520><c> create.</c><00:00:34.520><c> And</c><00:00:34.715><c> [music]</c> 00:00:34.750 --> 00:00:34.760 align:start position:0% You're going to hit create. And [music] 00:00:34.760 --> 00:00:36.990 align:start position:0% You're going to hit create. And [music] then<00:00:35.560><c> you're</c><00:00:35.640><c> going</c><00:00:35.760><c> to</c><00:00:35.840><c> name</c><00:00:36.160><c> the</c><00:00:36.280><c> rollout.</c> 00:00:36.990 --> 00:00:37.000 align:start position:0% then you're going to name the rollout. 00:00:37.000 --> 00:00:38.310 align:start position:0% then you're going to name the rollout. So<00:00:37.160><c> you</c><00:00:37.280><c> can</c><00:00:37.400><c> see</c><00:00:37.560><c> whatever</c><00:00:37.880><c> it</c><00:00:37.960><c> is</c><00:00:38.080><c> that</c><00:00:38.240><c> you</c> 00:00:38.310 --> 00:00:38.320 align:start position:0% So you can see whatever it is that you 00:00:38.320 --> 00:00:39.590 align:start position:0% So you can see whatever it is that you want<00:00:38.520><c> it</c><00:00:38.640><c> to</c><00:00:38.720><c> be.</c> 00:00:39.590 --> 00:00:39.600 align:start position:0% want it to be. 00:00:39.600 --> 00:00:40.870 align:start position:0% want it to be. For<00:00:39.760><c> this</c><00:00:39.880><c> particular</c><00:00:40.320><c> one,</c><00:00:40.520><c> why</c><00:00:40.600><c> don't</c><00:00:40.760><c> we</c> 00:00:40.870 --> 00:00:40.880 align:start position:0% For this particular one, why don't we 00:00:40.880 --> 00:00:42.390 align:start position:0% For this particular one, why don't we maybe<00:00:41.080><c> just</c><00:00:41.280><c> do</c><00:00:41.400><c> like</c><00:00:41.560><c> an</c><00:00:41.680><c> AB</c><00:00:41.920><c> [music]</c><00:00:41.960><c> test?</c> 00:00:42.390 --> 00:00:42.400 align:start position:0% maybe just do like an AB [music] test? 00:00:42.400 --> 00:00:43.910 align:start position:0% maybe just do like an AB [music] test? Maybe<00:00:42.680><c> we</c><00:00:42.760><c> want</c><00:00:42.960><c> to</c><00:00:43.000><c> try</c><00:00:43.280><c> two</c><00:00:43.480><c> different</c><00:00:43.760><c> home</c> 00:00:43.910 --> 00:00:43.920 align:start position:0% Maybe we want to try two different home 00:00:43.920 --> 00:00:45.870 align:start position:0% Maybe we want to try two different home pages<00:00:44.240><c> or</c><00:00:44.360><c> something</c><00:00:44.680><c> like</c><00:00:44.840><c> that.</c><00:00:45.480><c> So</c><00:00:45.680><c> we'll</c> 00:00:45.870 --> 00:00:45.880 align:start position:0% pages or something like that. So we'll 00:00:45.880 --> 00:00:49.630 align:start position:0% pages or something like that. So we'll call<00:00:46.200><c> this</c><00:00:46.800><c> home</c><00:00:47.080><c> page</c><00:00:48.240><c> AB</c> 00:00:49.630 --> 00:00:49.640 align:start position:0% call this home page AB 00:00:49.640 --> 00:00:51.670 align:start position:0% call this home page AB test.<00:00:50.680><c> Okay?</c> 00:00:51.670 --> 00:00:51.680 align:start position:0% test. Okay? 00:00:51.680 --> 00:00:53.550 align:start position:0% test. Okay? So<00:00:52.080><c> the</c><00:00:52.200><c> next</c><00:00:52.440><c> thing</c><00:00:52.560><c> you</c><00:00:52.640><c> got</c><00:00:52.800><c> to</c><00:00:52.880><c> do</c><00:00:53.000><c> here</c><00:00:53.240><c> is</c> 00:00:53.550 --> 00:00:53.560 align:start position:0% So the next thing you got to do here is 00:00:53.560 --> 00:00:55.030 align:start position:0% So the next thing you got to do here is say<00:00:53.840><c> okay,</c><00:00:54.160><c> well,</c><00:00:54.360><c> what</c><00:00:54.520><c> is</c><00:00:54.600><c> it</c><00:00:54.680><c> you</c><00:00:54.800><c> want</c><00:00:54.960><c> to</c> 00:00:55.030 --> 00:00:55.040 align:start position:0% say okay, well, what is it you want to 00:00:55.040 --> 00:00:56.030 align:start position:0% say okay, well, what is it you want to do? 00:00:56.030 --> 00:00:56.040 align:start position:0% do? 00:00:56.040 --> 00:00:57.990 align:start position:0% do? Uh<00:00:56.120><c> and</c><00:00:56.240><c> you</c><00:00:56.360><c> click</c><00:00:56.640><c> here</c><00:00:56.960><c> to</c><00:00:56.985><c> [music]</c><00:00:57.320><c> add</c> 00:00:57.990 --> 00:00:58.000 align:start position:0% Uh and you click here to [music] add 00:00:58.000 --> 00:01:00.030 align:start position:0% Uh and you click here to [music] add whatever<00:00:58.280><c> change</c><00:00:58.600><c> you</c><00:00:58.720><c> want</c><00:00:59.320><c> to</c><00:00:59.480><c> this</c><00:00:59.760><c> new</c> 00:01:00.030 --> 00:01:00.040 align:start position:0% whatever change you want to this new 00:01:00.040 --> 00:01:02.550 align:start position:0% whatever change you want to this new rollout.<00:01:00.880><c> So</c><00:01:01.080><c> I'm</c><00:01:01.120><c> going</c><00:01:01.240><c> to</c><00:01:01.320><c> click</c><00:01:01.600><c> on</c><00:01:01.720><c> this</c> 00:01:02.550 --> 00:01:02.560 align:start position:0% rollout. So I'm going to click on this 00:01:02.560 --> 00:01:03.710 align:start position:0% rollout. So I'm going to click on this and<00:01:02.680><c> you</c><00:01:02.760><c> have</c><00:01:02.880><c> a</c><00:01:02.920><c> couple</c><00:01:03.120><c> of</c><00:01:03.160><c> choices</c><00:01:03.520><c> here,</c> 00:01:03.710 --> 00:01:03.720 align:start position:0% and you have a couple of choices here, 00:01:03.720 --> 00:01:06.990 align:start position:0% and you have a couple of choices here, right?<00:01:04.160><c> You</c><00:01:04.400><c> can</c><00:01:05.160><c> change</c><00:01:05.519><c> the</c><00:01:05.680><c> online</c><00:01:06.120><c> store</c> 00:01:06.990 --> 00:01:07.000 align:start position:0% right? You can change the online store 00:01:07.000 --> 00:01:09.150 align:start position:0% right? You can change the online store theme<00:01:07.920><c> or</c><00:01:08.240><c> this,</c><00:01:08.520><c> which</c><00:01:08.680><c> is</c><00:01:08.760><c> one</c><00:01:08.840><c> of</c><00:01:08.920><c> the</c><00:01:09.000><c> new</c> 00:01:09.150 --> 00:01:09.160 align:start position:0% theme or this, which is one of the new 00:01:09.160 --> 00:01:10.750 align:start position:0% theme or this, which is one of the new features,<00:01:09.640><c> where</c><00:01:09.800><c> you</c><00:01:09.920><c> can</c><00:01:10.080><c> actually</c><00:01:10.440><c> change</c> 00:01:10.750 --> 00:01:10.760 align:start position:0% features, where you can actually change 00:01:10.760 --> 00:01:12.710 align:start position:0% features, where you can actually change something<00:01:11.240><c> on</c><00:01:11.560><c> the</c><00:01:11.760><c> checkout</c><00:01:12.240><c> page</c><00:01:12.520><c> or</c><00:01:12.600><c> the</c> 00:01:12.710 --> 00:01:12.720 align:start position:0% something on the checkout page or the 00:01:12.720 --> 00:01:14.710 align:start position:0% something on the checkout page or the account<00:01:13.120><c> page.</c> 00:01:14.710 --> 00:01:14.720 align:start position:0% account page. 00:01:14.720 --> 00:01:16.190 align:start position:0% account page. We'll<00:01:14.960><c> do</c><00:01:15.080><c> this</c><00:01:15.240><c> one</c><00:01:15.400><c> later,</c><00:01:15.680><c> but</c><00:01:15.880><c> for</c><00:01:15.960><c> now</c> 00:01:16.190 --> 00:01:16.200 align:start position:0% We'll do this one later, but for now 00:01:16.200 --> 00:01:17.990 align:start position:0% We'll do this one later, but for now let's<00:01:16.400><c> go</c><00:01:16.560><c> back</c><00:01:16.880><c> and</c><00:01:17.000><c> actually</c><00:01:17.360><c> do</c><00:01:17.560><c> something</c> 00:01:17.990 --> 00:01:18.000 align:start position:0% let's go back and actually do something 00:01:18.000 --> 00:01:19.990 align:start position:0% let's go back and actually do something where<00:01:18.120><c> we're</c><00:01:18.200><c> going</c><00:01:18.320><c> to</c><00:01:18.400><c> change</c><00:01:19.200><c> the</c><00:01:19.440><c> online</c> 00:01:19.990 --> 00:01:20.000 align:start position:0% where we're going to change the online 00:01:20.000 --> 00:01:21.390 align:start position:0% where we're going to change the online store<00:01:20.360><c> theme.</c> 00:01:21.390 --> 00:01:21.400 align:start position:0% store theme. 00:01:21.400 --> 00:01:23.230 align:start position:0% store theme. And<00:01:21.640><c> when</c><00:01:21.760><c> you</c><00:01:21.840><c> click</c><00:01:22.120><c> on</c><00:01:22.240><c> this,</c><00:01:22.520><c> right?</c><00:01:23.080><c> It's</c> 00:01:23.230 --> 00:01:23.240 align:start position:0% And when you click on this, right? It's 00:01:23.240 --> 00:01:25.140 align:start position:0% And when you click on this, right? It's going<00:01:23.360><c> to</c><00:01:23.440><c> say,</c><00:01:23.680><c> "Hey,</c><00:01:23.880><c> this</c><00:01:24.120><c> is</c><00:01:24.280><c> the</c><00:01:24.920><c> theme</c> 00:01:25.140 --> 00:01:25.150 align:start position:0% going to say, "Hey, this is the theme 00:01:25.150 --> 00:01:26.390 align:start position:0% going to say, "Hey, this is the theme [music]<00:01:25.240><c> that</c><00:01:25.440><c> I'm</c><00:01:25.640><c> that</c><00:01:25.800><c> I'm</c><00:01:25.920><c> currently</c> 00:01:26.390 --> 00:01:26.400 align:start position:0% [music] that I'm that I'm currently 00:01:26.400 --> 00:01:29.510 align:start position:0% [music] that I'm that I'm currently using<00:01:26.720><c> now.</c><00:01:27.680><c> What</c><00:01:28.360><c> edits</c><00:01:28.920><c> do</c><00:01:29.080><c> you</c><00:01:29.200><c> want</c><00:01:29.440><c> to</c> 00:01:29.510 --> 00:01:29.520 align:start position:0% using now. What edits do you want to 00:01:29.520 --> 00:01:32.030 align:start position:0% using now. What edits do you want to make<00:01:29.960><c> to</c><00:01:30.120><c> this</c><00:01:30.360><c> theme?"</c><00:01:31.280><c> So</c><00:01:31.480><c> it's</c><00:01:31.640><c> basically</c> 00:01:32.030 --> 00:01:32.040 align:start position:0% make to this theme?" So it's basically 00:01:32.040 --> 00:01:34.390 align:start position:0% make to this theme?" So it's basically going<00:01:32.160><c> to</c><00:01:32.280><c> take</c><00:01:32.520><c> your</c><00:01:32.680><c> live</c><00:01:33.160><c> published</c><00:01:33.600><c> theme</c> 00:01:34.390 --> 00:01:34.400 align:start position:0% going to take your live published theme 00:01:34.400 --> 00:01:35.990 align:start position:0% going to take your live published theme and<00:01:34.520><c> it's</c><00:01:34.600><c> going</c><00:01:34.720><c> to</c><00:01:34.800><c> say,</c><00:01:35.000><c> "What</c><00:01:35.400><c> edits</c><00:01:35.800><c> do</c> 00:01:35.990 --> 00:01:36.000 align:start position:0% and it's going to say, "What edits do 00:01:36.000 --> 00:01:38.350 align:start position:0% and it's going to say, "What edits do you<00:01:36.120><c> want</c><00:01:36.400><c> to</c><00:01:36.440><c> have?"</c> 00:01:38.350 --> 00:01:38.360 align:start position:0% you want to have?" 00:01:38.360 --> 00:01:39.910 align:start position:0% you want to have?" Now<00:01:38.640><c> it's</c><00:01:38.760><c> going</c><00:01:38.880><c> to</c><00:01:38.906><c> [music]</c><00:01:38.920><c> take</c><00:01:39.160><c> me</c><00:01:39.320><c> into</c> 00:01:39.910 --> 00:01:39.920 align:start position:0% Now it's going to [music] take me into 00:01:39.920 --> 00:01:41.990 align:start position:0% Now it's going to [music] take me into my<00:01:40.440><c> store</c><00:01:40.840><c> editor.</c> 00:01:41.990 --> 00:01:42.000 align:start position:0% my store editor. 00:01:42.000 --> 00:01:44.190 align:start position:0% my store editor. And<00:01:42.240><c> if</c><00:01:42.360><c> you've</c><00:01:42.960><c> used</c><00:01:43.320><c> Shopify</c><00:01:43.920><c> editor</c> 00:01:44.190 --> 00:01:44.200 align:start position:0% And if you've used Shopify editor 00:01:44.200 --> 00:01:45.870 align:start position:0% And if you've used Shopify editor before,<00:01:44.560><c> this</c><00:01:44.680><c> should</c><00:01:44.840><c> look</c><00:01:45.040><c> pretty</c><00:01:45.400><c> familiar</c> 00:01:45.870 --> 00:01:45.880 align:start position:0% before, this should look pretty familiar 00:01:45.880 --> 00:01:47.430 align:start position:0% before, this should look pretty familiar to<00:01:46.000><c> you</c><00:01:46.080><c> before,</c><00:01:46.440><c> right?</c><00:01:46.720><c> I've</c><00:01:46.840><c> got</c><00:01:47.080><c> this</c><00:01:47.240><c> home</c> 00:01:47.430 --> 00:01:47.440 align:start position:0% to you before, right? I've got this home 00:01:47.440 --> 00:01:49.350 align:start position:0% to you before, right? I've got this home page.<00:01:48.280><c> I've</c><00:01:48.440><c> got</c><00:01:48.680><c> this</c><00:01:48.731><c> [music]</c><00:01:48.880><c> as</c><00:01:49.040><c> my</c> 00:01:49.350 --> 00:01:49.360 align:start position:0% page. I've got this [music] as my 00:01:49.360 --> 00:01:52.230 align:start position:0% page. I've got this [music] as my current<00:01:50.160><c> store</c><00:01:50.520><c> that</c><00:01:50.720><c> I've</c><00:01:50.880><c> got.</c><00:01:51.240><c> That's</c><00:01:51.560><c> my</c> 00:01:52.230 --> 00:01:52.240 align:start position:0% current store that I've got. That's my 00:01:52.240 --> 00:01:54.910 align:start position:0% current store that I've got. That's my live<00:01:52.720><c> theme.</c><00:01:53.480><c> So</c><00:01:53.760><c> any</c><00:01:53.971><c> [music]</c><00:01:54.080><c> edits</c><00:01:54.520><c> I</c><00:01:54.600><c> make</c> 00:01:54.910 --> 00:01:54.920 align:start position:0% live theme. So any [music] edits I make 00:01:54.920 --> 00:01:56.870 align:start position:0% live theme. So any [music] edits I make in<00:01:55.080><c> this</c><00:01:55.280><c> particular</c><00:01:55.840><c> theme,</c><00:01:56.560><c> you'll</c><00:01:56.720><c> see</c> 00:01:56.870 --> 00:01:56.880 align:start position:0% in this particular theme, you'll see 00:01:56.880 --> 00:01:59.750 align:start position:0% in this particular theme, you'll see here<00:01:57.120><c> it's</c><00:01:57.800><c> this</c><00:01:58.000><c> is</c><00:01:58.120><c> the</c><00:01:58.320><c> AB</c><00:01:58.960><c> draft</c><00:01:59.211><c> [music]</c> 00:01:59.750 --> 00:01:59.760 align:start position:0% here it's this is the AB draft [music] 00:01:59.760 --> 00:02:01.910 align:start position:0% here it's this is the AB draft [music] is<00:01:59.880><c> going</c><00:02:00.000><c> to</c><00:02:00.080><c> show</c><00:02:00.320><c> as</c><00:02:00.440><c> my</c><00:02:00.600><c> separate</c><00:02:01.040><c> store.</c> 00:02:01.910 --> 00:02:01.920 align:start position:0% is going to show as my separate store. 00:02:01.920 --> 00:02:03.469 align:start position:0% is going to show as my separate store. So,<00:02:02.040><c> let's</c><00:02:02.280><c> let's</c><00:02:02.440><c> just</c><00:02:02.600><c> do</c><00:02:02.720><c> something</c><00:02:03.040><c> really</c> 00:02:03.469 --> 00:02:03.479 align:start position:0% So, let's let's just do something really 00:02:03.479 --> 00:02:04.910 align:start position:0% So, let's let's just do something really obvious<00:02:03.796><c> [music]</c><00:02:03.880><c> here</c><00:02:04.120><c> so</c><00:02:04.320><c> we</c><00:02:04.479><c> can</c><00:02:04.680><c> see,</c> 00:02:04.910 --> 00:02:04.920 align:start position:0% obvious [music] here so we can see, 00:02:04.920 --> 00:02:07.230 align:start position:0% obvious [music] here so we can see, right?<00:02:05.200><c> So,</c><00:02:05.320><c> this</c><00:02:05.520><c> is</c><00:02:05.680><c> going</c><00:02:05.800><c> to</c><00:02:05.880><c> be</c> 00:02:07.230 --> 00:02:07.240 align:start position:0% right? So, this is going to be 00:02:07.240 --> 00:02:08.990 align:start position:0% right? So, this is going to be you<00:02:07.400><c> know,</c> 00:02:08.990 --> 00:02:09.000 align:start position:0% you know, 00:02:09.000 --> 00:02:14.030 align:start position:0% you know, we'll<00:02:09.119><c> call</c><00:02:09.399><c> this</c><00:02:10.280><c> the</c><00:02:10.520><c> other</c><00:02:11.280><c> product</c><00:02:12.200><c> theme.</c> 00:02:14.030 --> 00:02:14.040 align:start position:0% we'll call this the other product theme. 00:02:14.040 --> 00:02:14.990 align:start position:0% we'll call this the other product theme. So,<00:02:14.160><c> I'm</c><00:02:14.240><c> just</c><00:02:14.400><c> doing</c><00:02:14.600><c> something</c><00:02:14.840><c> that's</c> 00:02:14.990 --> 00:02:15.000 align:start position:0% So, I'm just doing something that's 00:02:15.000 --> 00:02:16.470 align:start position:0% So, I'm just doing something that's really<00:02:15.240><c> blatantly</c><00:02:15.680><c> obvious</c><00:02:16.000><c> so</c><00:02:16.040><c> you</c><00:02:16.160><c> can</c><00:02:16.280><c> see</c> 00:02:16.470 --> 00:02:16.480 align:start position:0% really blatantly obvious so you can see 00:02:16.480 --> 00:02:18.070 align:start position:0% really blatantly obvious so you can see here,<00:02:16.640><c> right?</c><00:02:17.200><c> This</c><00:02:17.400><c> is</c><00:02:17.551><c> [music]</c><00:02:17.560><c> the</c><00:02:17.800><c> other</c> 00:02:18.070 --> 00:02:18.080 align:start position:0% here, right? This is [music] the other 00:02:18.080 --> 00:02:20.830 align:start position:0% here, right? This is [music] the other product<00:02:18.600><c> theme</c><00:02:19.320><c> that</c><00:02:19.520><c> I</c><00:02:19.640><c> made</c><00:02:20.360><c> as</c><00:02:20.520><c> part</c><00:02:20.760><c> of</c> 00:02:20.830 --> 00:02:20.840 align:start position:0% product theme that I made as part of 00:02:20.840 --> 00:02:22.430 align:start position:0% product theme that I made as part of this<00:02:21.040><c> AB</c> 00:02:22.430 --> 00:02:22.440 align:start position:0% this AB 00:02:22.440 --> 00:02:24.430 align:start position:0% this AB test<00:02:22.880><c> that</c><00:02:23.040><c> I've</c><00:02:23.160><c> got</c><00:02:23.400><c> here.</c> 00:02:24.430 --> 00:02:24.440 align:start position:0% test that I've got here. 00:02:24.440 --> 00:02:26.830 align:start position:0% test that I've got here. So,<00:02:24.600><c> if</c><00:02:24.760><c> I</c><00:02:24.840><c> hit</c><00:02:25.080><c> save,</c> 00:02:26.830 --> 00:02:26.840 align:start position:0% So, if I hit save, 00:02:26.840 --> 00:02:28.750 align:start position:0% So, if I hit save, I'm<00:02:27.160><c> now</c><00:02:27.360><c> saved</c><00:02:27.800><c> with</c><00:02:27.920><c> this</c><00:02:28.080><c> particular</c><00:02:28.520><c> one</c> 00:02:28.750 --> 00:02:28.760 align:start position:0% I'm now saved with this particular one 00:02:28.760 --> 00:02:29.910 align:start position:0% I'm now saved with this particular one here. 00:02:29.910 --> 00:02:29.920 align:start position:0% here. 00:02:29.920 --> 00:02:33.430 align:start position:0% here. I<00:02:30.040><c> can</c><00:02:30.160><c> now</c><00:02:30.320><c> click</c><00:02:30.760><c> this</c><00:02:31.080><c> exit</c><00:02:31.560><c> link</c><00:02:32.080><c> here</c> 00:02:33.430 --> 00:02:33.440 align:start position:0% I can now click this exit link here 00:02:33.440 --> 00:02:35.350 align:start position:0% I can now click this exit link here and<00:02:33.560><c> it's</c><00:02:33.680><c> going</c><00:02:33.800><c> to</c><00:02:33.840><c> take</c><00:02:34.120><c> me</c><00:02:34.240><c> back</c><00:02:34.920><c> to</c><00:02:35.200><c> the</c> 00:02:35.350 --> 00:02:35.360 align:start position:0% and it's going to take me back to the 00:02:35.360 --> 00:02:37.630 align:start position:0% and it's going to take me back to the rollout<00:02:35.920><c> section.</c> 00:02:37.630 --> 00:02:37.640 align:start position:0% rollout section. 00:02:37.640 --> 00:02:39.270 align:start position:0% rollout section. And<00:02:37.840><c> so</c><00:02:37.920><c> now</c><00:02:38.200><c> you</c><00:02:38.320><c> can</c><00:02:38.480><c> see</c><00:02:38.600><c> here's</c><00:02:38.840><c> the</c><00:02:39.000><c> AB</c> 00:02:39.270 --> 00:02:39.280 align:start position:0% And so now you can see here's the AB 00:02:39.280 --> 00:02:41.150 align:start position:0% And so now you can see here's the AB test<00:02:39.600><c> that</c><00:02:39.720><c> I've</c><00:02:39.880><c> created.</c> 00:02:41.150 --> 00:02:41.160 align:start position:0% test that I've created. 00:02:41.160 --> 00:02:42.750 align:start position:0% test that I've created. You<00:02:41.280><c> can</c><00:02:41.480><c> see</c><00:02:41.680><c> here</c><00:02:41.920><c> that</c><00:02:42.040><c> it's</c><00:02:42.160><c> going</c><00:02:42.280><c> to</c><00:02:42.360><c> say</c> 00:02:42.750 --> 00:02:42.760 align:start position:0% You can see here that it's going to say 00:02:42.760 --> 00:02:44.949 align:start position:0% You can see here that it's going to say you've<00:02:43.000><c> got</c><00:02:43.480><c> this</c><00:02:43.800><c> theme,</c><00:02:44.360><c> right?</c><00:02:44.640><c> This</c><00:02:44.840><c> is</c> 00:02:44.949 --> 00:02:44.959 align:start position:0% you've got this theme, right? This is 00:02:44.959 --> 00:02:47.270 align:start position:0% you've got this theme, right? This is the<00:02:45.080><c> store</c><00:02:45.360><c> that</c><00:02:45.520><c> I</c><00:02:45.600><c> have</c><00:02:45.840><c> today,</c><00:02:46.720><c> and</c><00:02:46.880><c> this</c><00:02:47.120><c> is</c> 00:02:47.270 --> 00:02:47.280 align:start position:0% the store that I have today, and this is 00:02:47.280 --> 00:02:48.750 align:start position:0% the store that I have today, and this is the<00:02:47.440><c> change</c><00:02:47.920><c> that</c><00:02:48.040><c> I</c><00:02:48.120><c> made,</c><00:02:48.336><c> [music]</c><00:02:48.480><c> right?</c><00:02:48.680><c> I</c> 00:02:48.750 --> 00:02:48.760 align:start position:0% the change that I made, [music] right? I 00:02:48.760 --> 00:02:50.830 align:start position:0% the change that I made, [music] right? I went<00:02:48.959><c> into</c><00:02:49.200><c> Dawn</c><00:02:50.000><c> and</c><00:02:50.120><c> I</c><00:02:50.200><c> made</c><00:02:50.600><c> this</c> 00:02:50.830 --> 00:02:50.840 align:start position:0% went into Dawn and I made this 00:02:50.840 --> 00:02:53.190 align:start position:0% went into Dawn and I made this particular<00:02:51.320><c> change.</c> 00:02:53.190 --> 00:02:53.200 align:start position:0% particular change. 00:02:53.200 --> 00:02:55.750 align:start position:0% particular change. So<00:02:53.400><c> now,</c><00:02:54.120><c> you</c><00:02:54.400><c> have</c><00:02:54.640><c> to</c><00:02:54.760><c> decide</c><00:02:54.886><c> [music]</c> 00:02:55.750 --> 00:02:55.760 align:start position:0% So now, you have to decide [music] 00:02:55.760 --> 00:02:59.430 align:start position:0% So now, you have to decide [music] how<00:02:56.080><c> you're</c><00:02:56.280><c> going</c><00:02:56.680><c> to</c><00:02:57.400><c> take</c><00:02:57.840><c> the</c><00:02:58.240><c> AB</c><00:02:58.600><c> test</c><00:02:59.080><c> and</c> 00:02:59.430 --> 00:02:59.440 align:start position:0% how you're going to take the AB test and 00:02:59.440 --> 00:03:00.830 align:start position:0% how you're going to take the AB test and how<00:02:59.519><c> much</c><00:02:59.720><c> traffic's</c><00:03:00.160><c> going</c><00:03:00.280><c> to</c><00:03:00.360><c> go</c><00:03:00.440><c> to</c><00:03:00.560><c> one,</c> 00:03:00.830 --> 00:03:00.840 align:start position:0% how much traffic's going to go to one, 00:03:00.840 --> 00:03:02.110 align:start position:0% how much traffic's going to go to one, how<00:03:00.959><c> much</c><00:03:01.120><c> traffic's</c><00:03:01.600><c> going</c><00:03:01.720><c> to</c><00:03:01.800><c> go</c><00:03:01.880><c> to</c><00:03:01.959><c> the</c> 00:03:02.110 --> 00:03:02.120 align:start position:0% how much traffic's going to go to the 00:03:02.120 --> 00:03:03.670 align:start position:0% how much traffic's going to go to the other,<00:03:02.920><c> right?</c><00:03:03.200><c> And</c><00:03:03.320><c> the</c><00:03:03.360><c> first</c><00:03:03.402><c> [music]</c> 00:03:03.670 --> 00:03:03.680 align:start position:0% other, right? And the first [music] 00:03:03.680 --> 00:03:05.550 align:start position:0% other, right? And the first [music] obvious<00:03:04.000><c> thing</c><00:03:04.200><c> you've</c><00:03:04.360><c> got</c><00:03:04.640><c> is</c><00:03:04.840><c> this</c><00:03:05.160><c> here,</c> 00:03:05.550 --> 00:03:05.560 align:start position:0% obvious thing you've got is this here, 00:03:05.560 --> 00:03:07.710 align:start position:0% obvious thing you've got is this here, right?<00:03:05.959><c> This</c><00:03:06.200><c> little</c><00:03:06.440><c> selector</c><00:03:07.400><c> is</c><00:03:07.519><c> going</c><00:03:07.640><c> to</c> 00:03:07.710 --> 00:03:07.720 align:start position:0% right? This little selector is going to 00:03:07.720 --> 00:03:10.830 align:start position:0% right? This little selector is going to say,<00:03:07.920><c> "Okay,</c><00:03:08.400><c> well,</c><00:03:09.120><c> how</c><00:03:09.519><c> many</c><00:03:10.000><c> people</c><00:03:10.400><c> do</c><00:03:10.640><c> you</c> 00:03:10.830 --> 00:03:10.840 align:start position:0% say, "Okay, well, how many people do you 00:03:10.840 --> 00:03:12.562 align:start position:0% say, "Okay, well, how many people do you want<00:03:11.640><c> to</c><00:03:11.760><c> have</c> 00:03:12.562 --> 00:03:12.572 align:start position:0% want to have 00:03:12.572 --> 00:03:12.630 align:start position:0% want to have >> [music] 00:03:12.630 --> 00:03:12.640 align:start position:0% >> [music] 00:03:12.640 --> 00:03:14.110 align:start position:0% >> [music] >> between<00:03:13.040><c> these</c><00:03:13.280><c> two?"</c><00:03:13.680><c> So,</c><00:03:13.760><c> if</c><00:03:13.880><c> I</c><00:03:13.959><c> did</c> 00:03:14.110 --> 00:03:14.120 align:start position:0% >> between these two?" So, if I did 00:03:14.120 --> 00:03:16.350 align:start position:0% >> between these two?" So, if I did something<00:03:14.400><c> like</c><00:03:14.560><c> a</c><00:03:14.600><c> 50/50,</c><00:03:15.840><c> right?</c><00:03:16.200><c> And</c><00:03:16.320><c> I</c> 00:03:16.350 --> 00:03:16.360 align:start position:0% something like a 50/50, right? And I 00:03:16.360 --> 00:03:17.750 align:start position:0% something like a 50/50, right? And I scroll<00:03:16.600><c> down</c><00:03:16.840><c> here,</c><00:03:17.040><c> you</c><00:03:17.160><c> can</c><00:03:17.320><c> see</c><00:03:17.519><c> that</c><00:03:17.640><c> it's</c> 00:03:17.750 --> 00:03:17.760 align:start position:0% scroll down here, you can see that it's 00:03:17.760 --> 00:03:19.910 align:start position:0% scroll down here, you can see that it's basically<00:03:18.200><c> saying,</c><00:03:18.519><c> "Okay,</c><00:03:19.400><c> this</c><00:03:19.680><c> is</c><00:03:19.800><c> the</c> 00:03:19.910 --> 00:03:19.920 align:start position:0% basically saying, "Okay, this is the 00:03:19.920 --> 00:03:22.270 align:start position:0% basically saying, "Okay, this is the control,<00:03:20.480><c> right?</c><00:03:20.840><c> This</c><00:03:21.120><c> is</c><00:03:21.320><c> the</c><00:03:21.840><c> initial</c> 00:03:22.270 --> 00:03:22.280 align:start position:0% control, right? This is the initial 00:03:22.280 --> 00:03:24.390 align:start position:0% control, right? This is the initial theme,<00:03:23.040><c> and</c><00:03:23.120><c> this</c><00:03:23.280><c> is</c><00:03:23.440><c> the</c><00:03:23.560><c> new</c><00:03:23.760><c> one</c><00:03:23.959><c> here,</c><00:03:24.280><c> and</c> 00:03:24.390 --> 00:03:24.400 align:start position:0% theme, and this is the new one here, and 00:03:24.400 --> 00:03:27.470 align:start position:0% theme, and this is the new one here, and I'm<00:03:24.519><c> splitting</c><00:03:25.000><c> it</c><00:03:25.120><c> 50/50."</c><00:03:26.440><c> So,</c><00:03:26.760><c> Shopify's</c> 00:03:27.470 --> 00:03:27.480 align:start position:0% I'm splitting it 50/50." So, Shopify's 00:03:27.480 --> 00:03:29.150 align:start position:0% I'm splitting it 50/50." So, Shopify's going<00:03:27.600><c> to</c><00:03:27.720><c> take</c><00:03:27.920><c> the</c><00:03:28.000><c> traffic</c><00:03:28.640><c> coming</c><00:03:28.959><c> to</c><00:03:29.080><c> the</c> 00:03:29.150 --> 00:03:29.160 align:start position:0% going to take the traffic coming to the 00:03:29.160 --> 00:03:32.390 align:start position:0% going to take the traffic coming to the site<00:03:29.959><c> and</c><00:03:30.160><c> automatically</c><00:03:30.840><c> split</c><00:03:31.280><c> it</c><00:03:31.680><c> 50/50</c> 00:03:32.390 --> 00:03:32.400 align:start position:0% site and automatically split it 50/50 00:03:32.400 --> 00:03:34.110 align:start position:0% site and automatically split it 50/50 for<00:03:32.600><c> you.</c> 00:03:34.110 --> 00:03:34.120 align:start position:0% for you. 00:03:34.120 --> 00:03:36.190 align:start position:0% for you. So,<00:03:34.280><c> that's</c><00:03:35.040><c> the</c><00:03:35.160><c> most</c><00:03:35.560><c> simple</c><00:03:35.880><c> thing</c><00:03:36.080><c> that</c> 00:03:36.190 --> 00:03:36.200 align:start position:0% So, that's the most simple thing that 00:03:36.200 --> 00:03:38.350 align:start position:0% So, that's the most simple thing that you<00:03:36.320><c> can</c><00:03:36.440><c> do.</c><00:03:37.160><c> If</c><00:03:37.280><c> you</c><00:03:37.400><c> want</c><00:03:37.560><c> to</c> 00:03:38.350 --> 00:03:38.360 align:start position:0% you can do. If you want to 00:03:38.360 --> 00:03:39.990 align:start position:0% you can do. If you want to weigh<00:03:38.600><c> it</c><00:03:38.720><c> heavier</c><00:03:39.200><c> on</c><00:03:39.400><c> something,</c><00:03:39.800><c> right?</c> 00:03:39.990 --> 00:03:40.000 align:start position:0% weigh it heavier on something, right? 00:03:40.000 --> 00:03:41.910 align:start position:0% weigh it heavier on something, right? Maybe<00:03:40.239><c> you</c><00:03:40.280><c> could</c><00:03:40.400><c> say,</c><00:03:40.560><c> "Well,</c><00:03:41.600><c> there's</c><00:03:41.760><c> kind</c> 00:03:41.910 --> 00:03:41.920 align:start position:0% Maybe you could say, "Well, there's kind 00:03:41.920 --> 00:03:43.430 align:start position:0% Maybe you could say, "Well, there's kind of<00:03:42.000><c> a</c><00:03:42.040><c> big</c><00:03:42.280><c> change</c><00:03:42.640><c> here.</c><00:03:42.920><c> I</c><00:03:42.959><c> don't</c><00:03:43.080><c> want</c><00:03:43.320><c> as</c> 00:03:43.430 --> 00:03:43.440 align:start position:0% of a big change here. I don't want as 00:03:43.440 --> 00:03:45.509 align:start position:0% of a big change here. I don't want as many<00:03:43.760><c> people</c><00:03:44.040><c> to</c><00:03:44.160><c> see</c><00:03:44.360><c> this,</c><00:03:44.519><c> so</c><00:03:44.640><c> I</c><00:03:44.720><c> want</c><00:03:45.160><c> most</c> 00:03:45.509 --> 00:03:45.519 align:start position:0% many people to see this, so I want most 00:03:45.519 --> 00:03:47.509 align:start position:0% many people to see this, so I want most of<00:03:45.600><c> the</c><00:03:45.680><c> people</c><00:03:45.959><c> to</c><00:03:46.040><c> go</c><00:03:46.200><c> here,</c><00:03:46.959><c> but</c><00:03:47.080><c> just</c> 00:03:47.509 --> 00:03:47.519 align:start position:0% of the people to go here, but just 00:03:47.519 --> 00:03:50.110 align:start position:0% of the people to go here, but just trickle<00:03:47.880><c> it</c><00:03:48.040><c> down</c><00:03:48.320><c> a</c><00:03:48.360><c> little</c><00:03:48.560><c> bit</c><00:03:48.720><c> here</c><00:03:48.880><c> 33%."</c> 00:03:50.110 --> 00:03:50.120 align:start position:0% trickle it down a little bit here 33%." 00:03:50.120 --> 00:03:51.949 align:start position:0% trickle it down a little bit here 33%." So,<00:03:50.360><c> you</c><00:03:50.600><c> can</c><00:03:50.800><c> tune</c><00:03:51.160><c> this,</c><00:03:51.400><c> right?</c><00:03:51.640><c> You</c><00:03:51.800><c> can</c> 00:03:51.949 --> 00:03:51.959 align:start position:0% So, you can tune this, right? You can 00:03:51.959 --> 00:03:53.510 align:start position:0% So, you can tune this, right? You can adjust<00:03:52.400><c> this,</c><00:03:52.600><c> and</c><00:03:52.680><c> of</c><00:03:52.760><c> course</c><00:03:53.040><c> you</c><00:03:53.160><c> can</c><00:03:53.280><c> use</c><00:03:53.480><c> a</c> 00:03:53.510 --> 00:03:53.520 align:start position:0% adjust this, and of course you can use a 00:03:53.520 --> 00:03:55.590 align:start position:0% adjust this, and of course you can use a little<00:03:53.760><c> slider</c><00:03:54.160><c> here</c><00:03:54.400><c> to</c><00:03:54.920><c> adjust</c><00:03:55.360><c> that</c><00:03:55.480><c> you</c> 00:03:55.590 --> 00:03:55.600 align:start position:0% little slider here to adjust that you 00:03:55.600 --> 00:03:57.350 align:start position:0% little slider here to adjust that you want,<00:03:55.880><c> however</c><00:03:56.200><c> you</c><00:03:56.320><c> want.</c><00:03:56.520><c> Maybe</c><00:03:56.800><c> we</c><00:03:57.120><c> each</c> 00:03:57.350 --> 00:03:57.360 align:start position:0% want, however you want. Maybe we each 00:03:57.360 --> 00:03:59.590 align:start position:0% want, however you want. Maybe we each want<00:03:57.520><c> to</c><00:03:57.600><c> do</c><00:03:57.760><c> a</c><00:03:57.800><c> really</c><00:03:58.160><c> small</c><00:03:58.480><c> test</c><00:03:58.880><c> and</c><00:03:59.280><c> not</c> 00:03:59.590 --> 00:03:59.600 align:start position:0% want to do a really small test and not 00:03:59.600 --> 00:04:01.910 align:start position:0% want to do a really small test and not everybody<00:04:00.040><c> to</c><00:04:00.200><c> see</c><00:04:00.440><c> it.</c><00:04:00.920><c> You</c><00:04:01.040><c> want</c><00:04:01.200><c> only</c><00:04:01.440><c> 10%</c> 00:04:01.910 --> 00:04:01.920 align:start position:0% everybody to see it. You want only 10% 00:04:01.920 --> 00:04:03.430 align:start position:0% everybody to see it. You want only 10% of<00:04:02.000><c> the</c><00:04:02.080><c> traffic</c><00:04:02.480><c> to</c><00:04:02.600><c> go,</c><00:04:02.840><c> you</c><00:04:02.960><c> can</c><00:04:03.080><c> split</c><00:04:03.320><c> it</c> 00:04:03.430 --> 00:04:03.440 align:start position:0% of the traffic to go, you can split it 00:04:03.440 --> 00:04:05.830 align:start position:0% of the traffic to go, you can split it 10%<00:04:04.000><c> for</c><00:04:04.080><c> the</c><00:04:04.200><c> new,</c><00:04:04.880><c> 90%</c><00:04:05.600><c> for</c><00:04:05.627><c> [music]</c><00:04:05.680><c> the</c> 00:04:05.830 --> 00:04:05.840 align:start position:0% 10% for the new, 90% for [music] the 00:04:05.840 --> 00:04:07.470 align:start position:0% 10% for the new, 90% for [music] the old. 00:04:07.470 --> 00:04:07.480 align:start position:0% old. 00:04:07.480 --> 00:04:09.270 align:start position:0% old. Most<00:04:07.880><c> AB</c><00:04:08.080><c> tests</c><00:04:08.440><c> work</c><00:04:08.680><c> pretty</c><00:04:08.920><c> good</c><00:04:09.120><c> if</c><00:04:09.240><c> you</c> 00:04:09.270 --> 00:04:09.280 align:start position:0% Most AB tests work pretty good if you 00:04:09.280 --> 00:04:11.750 align:start position:0% Most AB tests work pretty good if you just<00:04:09.480><c> kind</c><00:04:09.640><c> of</c><00:04:09.720><c> 50/50</c><00:04:10.360><c> it.</c><00:04:10.959><c> So,</c><00:04:11.280><c> if</c><00:04:11.400><c> it's</c><00:04:11.560><c> not</c> 00:04:11.750 --> 00:04:11.760 align:start position:0% just kind of 50/50 it. So, if it's not 00:04:11.760 --> 00:04:12.910 align:start position:0% just kind of 50/50 it. So, if it's not something<00:04:12.120><c> too</c><00:04:12.320><c> sensitive</c><00:04:12.832><c> [music]</c><00:04:12.840><c> and</c> 00:04:12.910 --> 00:04:12.920 align:start position:0% something too sensitive [music] and 00:04:12.920 --> 00:04:14.550 align:start position:0% something too sensitive [music] and you're<00:04:13.000><c> just</c><00:04:13.160><c> trying</c><00:04:13.440><c> something</c><00:04:13.800><c> out,</c><00:04:14.480><c> I</c> 00:04:14.550 --> 00:04:14.560 align:start position:0% you're just trying something out, I 00:04:14.560 --> 00:04:17.910 align:start position:0% you're just trying something out, I would<00:04:14.720><c> suggest</c><00:04:15.120><c> doing</c><00:04:15.400><c> a</c><00:04:15.480><c> 50/50.</c> 00:04:17.910 --> 00:04:17.920 align:start position:0% would suggest doing a 50/50. 00:04:17.920 --> 00:04:18.830 align:start position:0% would suggest doing a 50/50. So,<00:04:18.079><c> that's</c><00:04:18.280><c> the</c><00:04:18.359><c> first</c><00:04:18.560><c> thing</c><00:04:18.640><c> you're</c><00:04:18.720><c> going</c> 00:04:18.830 --> 00:04:18.840 align:start position:0% So, that's the first thing you're going 00:04:18.840 --> 00:04:19.710 align:start position:0% So, that's the first thing you're going to<00:04:18.880><c> do</c><00:04:19.000><c> here,</c><00:04:19.160><c> right?</c><00:04:19.320><c> We're</c><00:04:19.400><c> going</c><00:04:19.519><c> to</c><00:04:19.600><c> say</c> 00:04:19.710 --> 00:04:19.720 align:start position:0% to do here, right? We're going to say 00:04:19.720 --> 00:04:21.789 align:start position:0% to do here, right? We're going to say I've<00:04:19.840><c> got</c><00:04:20.040><c> this</c><00:04:20.280><c> theme</c><00:04:20.560><c> set</c><00:04:20.799><c> up</c><00:04:20.920><c> here.</c><00:04:21.640><c> I've</c> 00:04:21.789 --> 00:04:21.799 align:start position:0% I've got this theme set up here. I've 00:04:21.799 --> 00:04:23.310 align:start position:0% I've got this theme set up here. I've got<00:04:21.959><c> the</c><00:04:22.080><c> second</c><00:04:22.440><c> change</c><00:04:22.800><c> that</c><00:04:22.880><c> I</c><00:04:22.960><c> wanted</c><00:04:23.240><c> to</c> 00:04:23.310 --> 00:04:23.320 align:start position:0% got the second change that I wanted to 00:04:23.320 --> 00:04:24.750 align:start position:0% got the second change that I wanted to do<00:04:23.400><c> here.</c><00:04:24.040><c> I</c><00:04:24.120><c> want</c><00:04:24.320><c> to</c><00:04:24.360><c> split</c><00:04:24.623><c> [music]</c><00:04:24.640><c> it</c> 00:04:24.750 --> 00:04:24.760 align:start position:0% do here. I want to split [music] it 00:04:24.760 --> 00:04:26.750 align:start position:0% do here. I want to split [music] it 50/50. 00:04:26.750 --> 00:04:26.760 align:start position:0% 50/50. 00:04:26.760 --> 00:04:27.909 align:start position:0% 50/50. So,<00:04:26.919><c> now</c><00:04:27.120><c> there's</c><00:04:27.280><c> a</c><00:04:27.320><c> couple</c><00:04:27.560><c> other</c><00:04:27.720><c> things</c> 00:04:27.909 --> 00:04:27.919 align:start position:0% So, now there's a couple other things 00:04:27.919 --> 00:04:29.110 align:start position:0% So, now there's a couple other things you<00:04:28.040><c> want</c><00:04:28.200><c> to</c><00:04:28.280><c> do.</c><00:04:28.600><c> Maybe</c><00:04:28.880><c> you</c><00:04:28.960><c> want</c><00:04:29.080><c> to</c> 00:04:29.110 --> 00:04:29.120 align:start position:0% you want to do. Maybe you want to 00:04:29.120 --> 00:04:31.230 align:start position:0% you want to do. Maybe you want to schedule<00:04:29.480><c> the</c><00:04:29.600><c> date.</c><00:04:30.360><c> So,</c><00:04:30.520><c> you</c><00:04:30.640><c> can</c><00:04:30.800><c> see</c><00:04:31.000><c> here</c> 00:04:31.230 --> 00:04:31.240 align:start position:0% schedule the date. So, you can see here 00:04:31.240 --> 00:04:33.630 align:start position:0% schedule the date. So, you can see here this<00:04:31.440><c> is</c><00:04:31.560><c> going</c><00:04:31.680><c> to</c><00:04:31.760><c> experiment</c><00:04:32.520><c> launch</c><00:04:33.360><c> this</c> 00:04:33.630 --> 00:04:33.640 align:start position:0% this is going to experiment launch this 00:04:33.640 --> 00:04:36.630 align:start position:0% this is going to experiment launch this theme<00:04:34.720><c> on</c><00:04:35.760><c> and</c><00:04:35.960><c> we're</c><00:04:36.080><c> going</c><00:04:36.200><c> to</c><00:04:36.240><c> start,</c> 00:04:36.630 --> 00:04:36.640 align:start position:0% theme on and we're going to start, 00:04:36.640 --> 00:04:38.950 align:start position:0% theme on and we're going to start, right?<00:04:36.840><c> So,</c><00:04:37.000><c> what</c><00:04:37.280><c> is</c><00:04:37.520><c> the</c><00:04:37.680><c> selected</c><00:04:38.400><c> date</c> 00:04:38.950 --> 00:04:38.960 align:start position:0% right? So, what is the selected date 00:04:38.960 --> 00:04:40.270 align:start position:0% right? So, what is the selected date where<00:04:39.080><c> you</c><00:04:39.200><c> want</c><00:04:39.320><c> to</c><00:04:39.400><c> start</c><00:04:39.688><c> [music]</c><00:04:40.080><c> this</c> 00:04:40.270 --> 00:04:40.280 align:start position:0% where you want to start [music] this 00:04:40.280 --> 00:04:42.790 align:start position:0% where you want to start [music] this particular<00:04:40.760><c> 50/50</c><00:04:41.440><c> change?</c><00:04:42.240><c> And</c><00:04:42.360><c> then</c><00:04:42.520><c> down</c> 00:04:42.790 --> 00:04:42.800 align:start position:0% particular 50/50 change? And then down 00:04:42.800 --> 00:04:44.950 align:start position:0% particular 50/50 change? And then down here,<00:04:43.480><c> what</c><00:04:43.880><c> do</c><00:04:43.960><c> you</c><00:04:44.040><c> want</c><00:04:44.200><c> to</c><00:04:44.280><c> do</c><00:04:44.520><c> for</c><00:04:44.640><c> the</c><00:04:44.760><c> end</c> 00:04:44.950 --> 00:04:44.960 align:start position:0% here, what do you want to do for the end 00:04:44.960 --> 00:04:46.390 align:start position:0% here, what do you want to do for the end date,<00:04:45.200><c> right?</c><00:04:45.480><c> When</c><00:04:45.720><c> do</c><00:04:45.840><c> you</c><00:04:45.919><c> want</c><00:04:46.040><c> to</c><00:04:46.120><c> switch</c> 00:04:46.390 --> 00:04:46.400 align:start position:0% date, right? When do you want to switch 00:04:46.400 --> 00:04:47.990 align:start position:0% date, right? When do you want to switch it<00:04:46.480><c> back?</c> 00:04:47.990 --> 00:04:48.000 align:start position:0% it back? 00:04:48.000 --> 00:04:50.230 align:start position:0% it back? So,<00:04:48.320><c> you</c><00:04:48.480><c> can</c><00:04:48.640><c> say,</c><00:04:48.840><c> "Hey,</c><00:04:49.640><c> maybe</c><00:04:49.880><c> I</c><00:04:49.919><c> want</c><00:04:50.120><c> it</c> 00:04:50.230 --> 00:04:50.240 align:start position:0% So, you can say, "Hey, maybe I want it 00:04:50.240 --> 00:04:52.110 align:start position:0% So, you can say, "Hey, maybe I want it to<00:04:50.320><c> start</c><00:04:50.760><c> next</c><00:04:51.080><c> week.</c><00:04:51.520><c> Let's</c><00:04:51.720><c> say</c><00:04:51.840><c> I</c><00:04:51.880><c> want</c><00:04:52.040><c> to</c> 00:04:52.110 --> 00:04:52.120 align:start position:0% to start next week. Let's say I want to 00:04:52.120 --> 00:04:53.590 align:start position:0% to start next week. Let's say I want to start<00:04:52.400><c> it</c><00:04:52.560><c> on</c> 00:04:53.590 --> 00:04:53.600 align:start position:0% start it on 00:04:53.600 --> 00:04:56.150 align:start position:0% start it on the<00:04:53.760><c> first</c><00:04:54.120><c> of</c><00:04:54.200><c> the</c><00:04:54.280><c> week,</c><00:04:54.600><c> the</c><00:04:54.640><c> 21st.</c><00:04:55.960><c> And</c> 00:04:56.150 --> 00:04:56.160 align:start position:0% the first of the week, the 21st. And 00:04:56.160 --> 00:04:57.870 align:start position:0% the first of the week, the 21st. And then<00:04:56.280><c> I</c><00:04:56.360><c> want</c><00:04:56.560><c> to</c><00:04:56.680><c> end</c><00:04:56.919><c> it</c><00:04:57.120><c> here</c><00:04:57.360><c> at</c><00:04:57.480><c> the</c><00:04:57.640><c> end</c><00:04:57.800><c> of</c> 00:04:57.870 --> 00:04:57.880 align:start position:0% then I want to end it here at the end of 00:04:57.880 --> 00:05:00.150 align:start position:0% then I want to end it here at the end of the<00:04:58.000><c> week</c><00:04:58.760><c> on</c><00:04:58.960><c> the</c><00:04:59.040><c> 27th.</c><00:04:59.338><c> [music]</c> 00:05:00.150 --> 00:05:00.160 align:start position:0% the week on the 27th. [music] 00:05:00.160 --> 00:05:02.550 align:start position:0% the week on the 27th. [music] So,<00:05:00.320><c> this</c><00:05:00.480><c> will</c><00:05:00.600><c> give</c><00:05:00.720><c> me</c><00:05:00.880><c> one</c><00:05:01.240><c> full</c><00:05:01.680><c> week</c><00:05:02.360><c> of</c> 00:05:02.550 --> 00:05:02.560 align:start position:0% So, this will give me one full week of 00:05:02.560 --> 00:05:04.470 align:start position:0% So, this will give me one full week of testing<00:05:03.120><c> where</c><00:05:03.360><c> the</c><00:05:03.480><c> traffic</c><00:05:03.960><c> coming</c><00:05:04.280><c> to</c><00:05:04.400><c> the</c> 00:05:04.470 --> 00:05:04.480 align:start position:0% testing where the traffic coming to the 00:05:04.480 --> 00:05:06.510 align:start position:0% testing where the traffic coming to the site's<00:05:04.880><c> going</c><00:05:05.000><c> to</c><00:05:05.080><c> go</c><00:05:05.200><c> half</c><00:05:05.480><c> to</c><00:05:05.600><c> this</c><00:05:05.840><c> theme,</c> 00:05:06.510 --> 00:05:06.520 align:start position:0% site's going to go half to this theme, 00:05:06.520 --> 00:05:08.590 align:start position:0% site's going to go half to this theme, going<00:05:06.640><c> to</c><00:05:06.720><c> go</c><00:05:06.880><c> half</c><00:05:07.160><c> to</c><00:05:07.280><c> this</c><00:05:07.480><c> other</c><00:05:07.760><c> theme,</c> 00:05:08.590 --> 00:05:08.600 align:start position:0% going to go half to this other theme, 00:05:08.600 --> 00:05:10.470 align:start position:0% going to go half to this other theme, and<00:05:08.720><c> then</c><00:05:08.880><c> on</c><00:05:08.960><c> the</c><00:05:09.040><c> 27th,</c><00:05:10.160><c> you</c><00:05:10.320><c> can</c><00:05:10.473><c> [music]</c> 00:05:10.470 --> 00:05:10.480 align:start position:0% and then on the 27th, you can [music] 00:05:10.480 --> 00:05:11.909 align:start position:0% and then on the 27th, you can [music] see<00:05:10.640><c> here</c><00:05:10.800><c> that</c><00:05:10.919><c> it's</c><00:05:11.040><c> going</c><00:05:11.160><c> to</c><00:05:11.240><c> roll</c><00:05:11.480><c> back</c><00:05:11.800><c> to</c> 00:05:11.909 --> 00:05:11.919 align:start position:0% see here that it's going to roll back to 00:05:11.919 --> 00:05:13.590 align:start position:0% see here that it's going to roll back to 0%.<00:05:12.720><c> In</c><00:05:12.760><c> other</c><00:05:12.919><c> words,</c><00:05:13.040><c> it's</c><00:05:13.160><c> going</c><00:05:13.280><c> to</c><00:05:13.400><c> roll</c> 00:05:13.590 --> 00:05:13.600 align:start position:0% 0%. In other words, it's going to roll 00:05:13.600 --> 00:05:16.470 align:start position:0% 0%. In other words, it's going to roll back<00:05:14.040><c> to</c><00:05:14.640><c> everything</c><00:05:15.080><c> going</c><00:05:15.400><c> here.</c><00:05:16.200><c> Now,</c><00:05:16.400><c> of</c> 00:05:16.470 --> 00:05:16.480 align:start position:0% back to everything going here. Now, of 00:05:16.480 --> 00:05:18.323 align:start position:0% back to everything going here. Now, of course<00:05:16.840><c> you</c><00:05:16.960><c> can</c><00:05:17.120><c> do</c><00:05:17.280><c> this,</c><00:05:17.520><c> right?</c> 00:05:18.323 --> 00:05:18.333 align:start position:0% course you can do this, right? 00:05:18.333 --> 00:05:18.430 align:start position:0% course you can do this, right? >> [music] 00:05:18.430 --> 00:05:18.440 align:start position:0% >> [music] 00:05:18.440 --> 00:05:18.990 align:start position:0% >> [music] >> Um 00:05:18.990 --> 00:05:19.000 align:start position:0% >> Um 00:05:19.000 --> 00:05:21.070 align:start position:0% >> Um you<00:05:19.200><c> can</c><00:05:19.880><c> say,</c><00:05:20.080><c> "Okay,</c><00:05:20.360><c> yeah,</c><00:05:20.520><c> well,</c><00:05:20.720><c> after</c><00:05:21.000><c> a</c> 00:05:21.070 --> 00:05:21.080 align:start position:0% you can say, "Okay, yeah, well, after a 00:05:21.080 --> 00:05:22.950 align:start position:0% you can say, "Okay, yeah, well, after a week,<00:05:21.720><c> I</c><00:05:21.800><c> want</c><00:05:21.960><c> to</c><00:05:22.040><c> go</c><00:05:22.160><c> ahead</c><00:05:22.360><c> and</c><00:05:22.440><c> apply</c><00:05:22.800><c> it</c> 00:05:22.950 --> 00:05:22.960 align:start position:0% week, I want to go ahead and apply it 00:05:22.960 --> 00:05:24.230 align:start position:0% week, I want to go ahead and apply it automatically."<00:05:23.520><c> Maybe</c><00:05:23.800><c> you</c><00:05:23.880><c> just</c><00:05:24.040><c> want</c><00:05:24.160><c> to</c> 00:05:24.230 --> 00:05:24.240 align:start position:0% automatically." Maybe you just want to 00:05:24.240 --> 00:05:26.470 align:start position:0% automatically." Maybe you just want to test<00:05:24.560><c> it</c><00:05:24.640><c> and</c><00:05:24.760><c> see.</c><00:05:25.680><c> Um</c><00:05:25.880><c> if</c><00:05:26.000><c> you're</c><00:05:26.120><c> doing</c><00:05:26.360><c> an</c> 00:05:26.470 --> 00:05:26.480 align:start position:0% test it and see. Um if you're doing an 00:05:26.480 --> 00:05:28.110 align:start position:0% test it and see. Um if you're doing an AB<00:05:26.720><c> test,</c><00:05:27.200><c> your</c><00:05:27.320><c> best</c><00:05:27.600><c> bet</c><00:05:27.760><c> is</c><00:05:27.840><c> going</c><00:05:27.960><c> to</c><00:05:28.040><c> be</c> 00:05:28.110 --> 00:05:28.120 align:start position:0% AB test, your best bet is going to be 00:05:28.120 --> 00:05:29.230 align:start position:0% AB test, your best bet is going to be this<00:05:28.360><c> saying,</c><00:05:28.560><c> "Hey,</c><00:05:28.720><c> I'm</c><00:05:28.800><c> going</c><00:05:28.919><c> to</c><00:05:29.000><c> roll</c><00:05:29.160><c> it</c> 00:05:29.230 --> 00:05:29.240 align:start position:0% this saying, "Hey, I'm going to roll it 00:05:29.240 --> 00:05:30.990 align:start position:0% this saying, "Hey, I'm going to roll it back<00:05:29.520><c> and</c><00:05:29.600><c> this</c><00:05:29.760><c> is</c><00:05:29.840><c> the</c><00:05:29.919><c> default.</c><00:05:30.680><c> Roll</c><00:05:30.880><c> it</c> 00:05:30.990 --> 00:05:31.000 align:start position:0% back and this is the default. Roll it 00:05:31.000 --> 00:05:33.670 align:start position:0% back and this is the default. Roll it back<00:05:31.320><c> to</c><00:05:31.400><c> the</c><00:05:31.560><c> 0%,</c><00:05:32.800><c> which</c><00:05:32.960><c> basically</c><00:05:33.400><c> means</c> 00:05:33.670 --> 00:05:33.680 align:start position:0% back to the 0%, which basically means 00:05:33.680 --> 00:05:35.510 align:start position:0% back to the 0%, which basically means this<00:05:33.919><c> guy.</c><00:05:34.200><c> I'm</c><00:05:34.280><c> taking</c><00:05:34.640><c> this</c><00:05:34.840><c> treatment</c><00:05:35.240><c> and</c> 00:05:35.510 --> 00:05:35.520 align:start position:0% this guy. I'm taking this treatment and 00:05:35.520 --> 00:05:37.390 align:start position:0% this guy. I'm taking this treatment and rolling<00:05:35.880><c> everything</c><00:05:36.240><c> back</c><00:05:36.520><c> here."</c><00:05:37.160><c> So,</c><00:05:37.320><c> you</c> 00:05:37.390 --> 00:05:37.400 align:start position:0% rolling everything back here." So, you 00:05:37.400 --> 00:05:38.950 align:start position:0% rolling everything back here." So, you get<00:05:37.520><c> a</c><00:05:37.600><c> week's</c><00:05:38.000><c> worth.</c><00:05:38.320><c> You</c><00:05:38.400><c> get</c><00:05:38.640><c> from</c><00:05:38.760><c> this</c> 00:05:38.950 --> 00:05:38.960 align:start position:0% get a week's worth. You get from this 00:05:38.960 --> 00:05:40.593 align:start position:0% get a week's worth. You get from this date<00:05:39.560><c> to</c><00:05:39.680><c> this</c><00:05:39.919><c> date,</c> 00:05:40.593 --> 00:05:40.603 align:start position:0% date to this date, 00:05:40.603 --> 00:05:40.630 align:start position:0% date to this date, >> [music] 00:05:40.630 --> 00:05:40.640 align:start position:0% >> [music] 00:05:40.640 --> 00:05:42.230 align:start position:0% >> [music] >> and<00:05:40.760><c> you</c><00:05:40.800><c> get</c><00:05:40.919><c> a</c><00:05:40.960><c> week</c><00:05:41.640><c> where</c><00:05:41.760><c> the</c><00:05:41.880><c> traffic's</c> 00:05:42.230 --> 00:05:42.240 align:start position:0% >> and you get a week where the traffic's 00:05:42.240 --> 00:05:44.310 align:start position:0% >> and you get a week where the traffic's going<00:05:42.360><c> to</c><00:05:42.440><c> go</c><00:05:42.520><c> half</c><00:05:42.800><c> here,</c><00:05:43.040><c> half</c><00:05:43.320><c> there.</c><00:05:44.160><c> If</c> 00:05:44.310 --> 00:05:44.320 align:start position:0% going to go half here, half there. If 00:05:44.320 --> 00:05:45.470 align:start position:0% going to go half here, half there. If you're<00:05:44.440><c> adventurous</c><00:05:45.080><c> and</c><00:05:45.200><c> you</c><00:05:45.280><c> say,</c><00:05:45.440><c> "You</c> 00:05:45.470 --> 00:05:45.480 align:start position:0% you're adventurous and you say, "You 00:05:45.480 --> 00:05:46.830 align:start position:0% you're adventurous and you say, "You know<00:05:45.600><c> what?</c><00:05:45.840><c> I</c><00:05:45.919><c> just</c><00:05:46.120><c> want</c><00:05:46.320><c> to</c><00:05:46.360><c> apply</c><00:05:46.680><c> it</c> 00:05:46.830 --> 00:05:46.840 align:start position:0% know what? I just want to apply it 00:05:46.840 --> 00:05:48.190 align:start position:0% know what? I just want to apply it automatically,<00:05:47.440><c> you</c><00:05:47.520><c> could</c><00:05:47.680><c> certainly</c><00:05:48.000><c> do</c> 00:05:48.190 --> 00:05:48.200 align:start position:0% automatically, you could certainly do 00:05:48.200 --> 00:05:49.763 align:start position:0% automatically, you could certainly do this.<00:05:48.520><c> So,</c><00:05:48.720><c> after</c><00:05:49.040><c> a</c><00:05:49.120><c> week</c><00:05:49.400><c> it'll</c><00:05:49.720><c> roll</c> 00:05:49.763 --> 00:05:49.773 align:start position:0% this. So, after a week it'll roll 00:05:49.773 --> 00:05:50.630 align:start position:0% this. So, after a week it'll roll [music]<00:05:49.840><c> or</c><00:05:49.920><c> after</c><00:05:50.160><c> your</c><00:05:50.280><c> end</c><00:05:50.440><c> date,</c><00:05:50.560><c> of</c> 00:05:50.630 --> 00:05:50.640 align:start position:0% [music] or after your end date, of 00:05:50.640 --> 00:05:53.030 align:start position:0% [music] or after your end date, of course,<00:05:51.120><c> it</c><00:05:51.240><c> goes</c><00:05:51.480><c> back</c><00:05:51.760><c> to</c><00:05:51.840><c> this</c><00:05:52.080><c> permanent,</c> 00:05:53.030 --> 00:05:53.040 align:start position:0% course, it goes back to this permanent, 00:05:53.040 --> 00:05:55.310 align:start position:0% course, it goes back to this permanent, but<00:05:53.360><c> again,</c><00:05:53.720><c> for</c><00:05:53.840><c> safety's</c><00:05:54.320><c> sake</c><00:05:54.840><c> to</c><00:05:54.960><c> gather</c> 00:05:55.310 --> 00:05:55.320 align:start position:0% but again, for safety's sake to gather 00:05:55.320 --> 00:05:57.350 align:start position:0% but again, for safety's sake to gather data,<00:05:56.160><c> I</c><00:05:56.280><c> would</c><00:05:56.324><c> [music]</c><00:05:56.440><c> suggest</c><00:05:56.960><c> putting</c><00:05:57.240><c> in</c> 00:05:57.350 --> 00:05:57.360 align:start position:0% data, I would [music] suggest putting in 00:05:57.360 --> 00:06:00.310 align:start position:0% data, I would [music] suggest putting in here<00:05:57.520><c> to</c><00:05:57.680><c> the</c><00:05:57.800><c> 0%.</c> 00:06:00.310 --> 00:06:00.320 align:start position:0% here to the 0%. 00:06:00.320 --> 00:06:01.510 align:start position:0% here to the 0%. And<00:06:00.480><c> so,</c> 00:06:01.510 --> 00:06:01.520 align:start position:0% And so, 00:06:01.520 --> 00:06:03.529 align:start position:0% And so, that's<00:06:01.800><c> the</c><00:06:01.920><c> basic</c><00:06:02.480><c> in</c><00:06:02.600><c> terms</c><00:06:03.000><c> of</c><00:06:03.320><c> this</c><00:06:03.520><c> is</c> 00:06:03.529 --> 00:06:03.539 align:start position:0% that's the basic in terms of this is 00:06:03.539 --> 00:06:04.750 align:start position:0% that's the basic in terms of this is [music]<00:06:03.680><c> the</c><00:06:03.760><c> control</c><00:06:04.200><c> theme,</c><00:06:04.480><c> right?</c><00:06:04.640><c> Your</c> 00:06:04.750 --> 00:06:04.760 align:start position:0% [music] the control theme, right? Your 00:06:04.760 --> 00:06:06.830 align:start position:0% [music] the control theme, right? Your original<00:06:05.160><c> theme.</c><00:06:05.800><c> This</c><00:06:05.960><c> is</c><00:06:06.080><c> the</c><00:06:06.240><c> edit</c><00:06:06.600><c> theme</c> 00:06:06.830 --> 00:06:06.840 align:start position:0% original theme. This is the edit theme 00:06:06.840 --> 00:06:08.630 align:start position:0% original theme. This is the edit theme that<00:06:07.000><c> you've</c><00:06:07.160><c> got</c><00:06:07.440><c> here.</c><00:06:08.200><c> You've</c><00:06:08.360><c> got</c><00:06:08.560><c> the</c> 00:06:08.630 --> 00:06:08.640 align:start position:0% that you've got here. You've got the 00:06:08.640 --> 00:06:10.710 align:start position:0% that you've got here. You've got the ability<00:06:09.080><c> here</c><00:06:09.360><c> to</c><00:06:09.600><c> have</c><00:06:09.960><c> the</c><00:06:10.079><c> [music]</c><00:06:10.200><c> start</c> 00:06:10.710 --> 00:06:10.720 align:start position:0% ability here to have the [music] start 00:06:10.720 --> 00:06:12.830 align:start position:0% ability here to have the [music] start date.<00:06:11.480><c> You</c><00:06:11.600><c> have</c><00:06:11.760><c> the</c><00:06:11.840><c> ability</c><00:06:12.240><c> here</c><00:06:12.480><c> to</c><00:06:12.600><c> have</c> 00:06:12.830 --> 00:06:12.840 align:start position:0% date. You have the ability here to have 00:06:12.840 --> 00:06:14.790 align:start position:0% date. You have the ability here to have the<00:06:13.040><c> end</c><00:06:13.320><c> date</c><00:06:14.040><c> and</c><00:06:14.200><c> what</c><00:06:14.360><c> you</c><00:06:14.440><c> want</c><00:06:14.560><c> to</c><00:06:14.640><c> do</c> 00:06:14.790 --> 00:06:14.800 align:start position:0% the end date and what you want to do 00:06:14.800 --> 00:06:16.230 align:start position:0% the end date and what you want to do from<00:06:15.000><c> rolling</c><00:06:15.320><c> it</c><00:06:15.440><c> back</c><00:06:15.800><c> and</c><00:06:15.880><c> it's</c><00:06:16.000><c> telling</c> 00:06:16.230 --> 00:06:16.240 align:start position:0% from rolling it back and it's telling 00:06:16.240 --> 00:06:17.630 align:start position:0% from rolling it back and it's telling you<00:06:16.320><c> here,</c><00:06:16.520><c> right?</c><00:06:17.000><c> We're</c><00:06:17.080><c> going</c><00:06:17.200><c> to</c><00:06:17.280><c> launch</c> 00:06:17.630 --> 00:06:17.640 align:start position:0% you here, right? We're going to launch 00:06:17.640 --> 00:06:20.190 align:start position:0% you here, right? We're going to launch this<00:06:18.240><c> to</c><00:06:18.600><c> all</c><00:06:19.000><c> your</c><00:06:19.120><c> visitors</c><00:06:19.680><c> coming</c><00:06:20.000><c> to</c><00:06:20.120><c> the</c> 00:06:20.190 --> 00:06:20.200 align:start position:0% this to all your visitors coming to the 00:06:20.200 --> 00:06:21.110 align:start position:0% this to all your visitors coming to the site,<00:06:20.559><c> [music]</c><00:06:20.560><c> right?</c><00:06:20.720><c> It's</c><00:06:20.800><c> going</c><00:06:20.919><c> to</c><00:06:21.000><c> take</c> 00:06:21.110 --> 00:06:21.120 align:start position:0% site, [music] right? It's going to take 00:06:21.120 --> 00:06:23.870 align:start position:0% site, [music] right? It's going to take 100%<00:06:21.720><c> of</c><00:06:21.760><c> your</c><00:06:21.880><c> traffic</c><00:06:22.760><c> and</c><00:06:22.960><c> send</c><00:06:23.200><c> it</c><00:06:23.320><c> here.</c> 00:06:23.870 --> 00:06:23.880 align:start position:0% 100% of your traffic and send it here. 00:06:23.880 --> 00:06:25.590 align:start position:0% 100% of your traffic and send it here. Now,<00:06:24.200><c> this</c><00:06:24.400><c> is</c><00:06:24.520><c> a</c><00:06:24.600><c> test</c><00:06:24.919><c> store,</c><00:06:25.160><c> of</c><00:06:25.280><c> course,</c><00:06:25.520><c> so</c> 00:06:25.590 --> 00:06:25.600 align:start position:0% Now, this is a test store, of course, so 00:06:25.600 --> 00:06:26.790 align:start position:0% Now, this is a test store, of course, so I<00:06:25.640><c> don't</c><00:06:25.800><c> have</c><00:06:25.919><c> very</c><00:06:26.080><c> many</c><00:06:26.280><c> visitors</c><00:06:26.640><c> here,</c> 00:06:26.790 --> 00:06:26.800 align:start position:0% I don't have very many visitors here, 00:06:26.800 --> 00:06:27.754 align:start position:0% I don't have very many visitors here, but<00:06:26.919><c> if</c><00:06:27.040><c> you</c><00:06:27.200><c> had</c> 00:06:27.754 --> 00:06:27.764 align:start position:0% but if you had 00:06:27.764 --> 00:06:27.990 align:start position:0% but if you had >> [music] 00:06:27.990 --> 00:06:28.000 align:start position:0% >> [music] 00:06:28.000 --> 00:06:29.870 align:start position:0% >> [music] >> um<00:06:28.120><c> however</c><00:06:28.360><c> many</c><00:06:28.520><c> visitors</c><00:06:28.960><c> you</c><00:06:29.080><c> have,</c><00:06:29.720><c> this</c> 00:06:29.870 --> 00:06:29.880 align:start position:0% >> um however many visitors you have, this 00:06:29.880 --> 00:06:32.110 align:start position:0% >> um however many visitors you have, this little<00:06:30.120><c> slider</c><00:06:31.160><c> can</c><00:06:31.240><c> potentially</c><00:06:31.760><c> let</c><00:06:32.040><c> you</c> 00:06:32.110 --> 00:06:32.120 align:start position:0% little slider can potentially let you 00:06:32.120 --> 00:06:34.310 align:start position:0% little slider can potentially let you know<00:06:32.480><c> what</c><00:06:32.919><c> if</c><00:06:33.000><c> this</c><00:06:33.240><c> is</c><00:06:33.520><c> looking</c><00:06:33.720><c> like.</c><00:06:34.240><c> So,</c> 00:06:34.310 --> 00:06:34.320 align:start position:0% know what if this is looking like. So, 00:06:34.320 --> 00:06:36.270 align:start position:0% know what if this is looking like. So, maybe<00:06:34.640><c> you</c><00:06:34.840><c> don't</c><00:06:35.280><c> want</c><00:06:35.440><c> to</c><00:06:35.520><c> roll</c><00:06:35.720><c> this</c><00:06:35.960><c> out</c><00:06:36.120><c> to</c> 00:06:36.270 --> 00:06:36.280 align:start position:0% maybe you don't want to roll this out to 00:06:36.280 --> 00:06:37.909 align:start position:0% maybe you don't want to roll this out to all<00:06:36.400><c> 100%</c><00:06:37.080><c> of</c><00:06:37.120><c> the</c><00:06:37.240><c> visitors</c><00:06:37.589><c> [music]</c><00:06:37.720><c> to</c><00:06:37.800><c> your</c> 00:06:37.909 --> 00:06:37.919 align:start position:0% all 100% of the visitors [music] to your 00:06:37.919 --> 00:06:40.270 align:start position:0% all 100% of the visitors [music] to your site.<00:06:38.240><c> Maybe</c><00:06:38.520><c> you</c><00:06:38.680><c> only</c><00:06:38.960><c> want</c><00:06:39.080><c> to</c><00:06:39.160><c> take</c><00:06:39.880><c> half</c> 00:06:40.270 --> 00:06:40.280 align:start position:0% site. Maybe you only want to take half 00:06:40.280 --> 00:06:42.630 align:start position:0% site. Maybe you only want to take half of<00:06:40.400><c> the</c><00:06:40.520><c> people</c><00:06:40.880><c> to</c><00:06:40.960><c> your</c><00:06:41.120><c> site</c><00:06:41.840><c> and</c><00:06:42.120><c> of</c><00:06:42.360><c> those</c> 00:06:42.630 --> 00:06:42.640 align:start position:0% of the people to your site and of those 00:06:42.640 --> 00:06:45.750 align:start position:0% of the people to your site and of those half<00:06:43.000><c> of</c><00:06:43.120><c> the</c><00:06:43.200><c> people,</c><00:06:44.160><c> half</c><00:06:44.440><c> of</c><00:06:44.560><c> them</c><00:06:45.480><c> get</c> 00:06:45.750 --> 00:06:45.760 align:start position:0% half of the people, half of them get 00:06:45.760 --> 00:06:47.630 align:start position:0% half of the people, half of them get this<00:06:46.440><c> slider</c><00:06:46.919><c> here,</c><00:06:47.120><c> you</c><00:06:47.160><c> know,</c><00:06:47.280><c> where</c><00:06:47.360><c> we</c><00:06:47.480><c> do</c> 00:06:47.630 --> 00:06:47.640 align:start position:0% this slider here, you know, where we do 00:06:47.640 --> 00:06:49.110 align:start position:0% this slider here, you know, where we do 50/50. 00:06:49.110 --> 00:06:49.120 align:start position:0% 50/50. 00:06:49.120 --> 00:06:51.270 align:start position:0% 50/50. So,<00:06:49.240><c> not</c><00:06:49.480><c> only</c><00:06:49.680><c> can</c><00:06:49.880><c> you</c><00:06:50.000><c> choose</c><00:06:50.960><c> how</c><00:06:51.080><c> many</c> 00:06:51.270 --> 00:06:51.280 align:start position:0% So, not only can you choose how many 00:06:51.280 --> 00:06:53.390 align:start position:0% So, not only can you choose how many people<00:06:51.560><c> are</c><00:06:51.640><c> going</c><00:06:51.760><c> to</c><00:06:51.840><c> do</c><00:06:51.960><c> this</c><00:06:52.160><c> AB</c><00:06:52.400><c> test,</c><00:06:53.240><c> you</c> 00:06:53.390 --> 00:06:53.400 align:start position:0% people are going to do this AB test, you 00:06:53.400 --> 00:06:55.990 align:start position:0% people are going to do this AB test, you can<00:06:53.560><c> also</c><00:06:53.880><c> decide</c><00:06:54.360><c> to</c><00:06:54.440><c> say,</c><00:06:54.680><c> well,</c><00:06:55.520><c> how</c><00:06:55.680><c> many</c> 00:06:55.990 --> 00:06:56.000 align:start position:0% can also decide to say, well, how many 00:06:56.000 --> 00:06:58.310 align:start position:0% can also decide to say, well, how many of<00:06:56.160><c> my</c><00:06:56.320><c> total</c><00:06:56.680><c> traffic</c><00:06:57.200><c> here.</c> 00:06:58.310 --> 00:06:58.320 align:start position:0% of my total traffic here. 00:06:58.320 --> 00:07:00.110 align:start position:0% of my total traffic here. And<00:06:58.480><c> it's</c><00:06:58.600><c> usually</c><00:06:58.960><c> best</c><00:06:59.280><c> to</c><00:06:59.360><c> do</c><00:06:59.480><c> your</c><00:06:59.640><c> full</c> 00:07:00.110 --> 00:07:00.120 align:start position:0% And it's usually best to do your full 00:07:00.120 --> 00:07:02.390 align:start position:0% And it's usually best to do your full traffic.<00:07:01.080><c> Again,</c><00:07:01.360><c> this</c><00:07:01.520><c> is</c><00:07:01.640><c> a</c><00:07:01.680><c> demo</c><00:07:02.000><c> store,</c><00:07:02.280><c> so</c> 00:07:02.390 --> 00:07:02.400 align:start position:0% traffic. Again, this is a demo store, so 00:07:02.400 --> 00:07:03.830 align:start position:0% traffic. Again, this is a demo store, so I<00:07:02.440><c> don't</c><00:07:02.640><c> have</c><00:07:02.760><c> that</c><00:07:02.919><c> many,</c><00:07:03.240><c> but</c><00:07:03.480><c> this</c><00:07:03.720><c> will</c> 00:07:03.830 --> 00:07:03.840 align:start position:0% I don't have that many, but this will 00:07:03.840 --> 00:07:05.590 align:start position:0% I don't have that many, but this will show<00:07:04.200><c> you</c><00:07:04.440><c> roughly</c><00:07:04.880><c> how</c><00:07:05.000><c> many</c><00:07:05.200><c> people</c><00:07:05.520><c> are</c> 00:07:05.590 --> 00:07:05.600 align:start position:0% show you roughly how many people are 00:07:05.600 --> 00:07:08.230 align:start position:0% show you roughly how many people are going<00:07:05.720><c> to</c><00:07:05.800><c> be</c><00:07:05.880><c> affected</c><00:07:06.800><c> by</c><00:07:07.000><c> your</c><00:07:07.240><c> AB</c><00:07:07.480><c> test.</c> 00:07:08.230 --> 00:07:08.240 align:start position:0% going to be affected by your AB test. 00:07:08.240 --> 00:07:11.790 align:start position:0% going to be affected by your AB test. So,<00:07:08.360><c> this</c><00:07:08.560><c> is</c><00:07:08.680><c> a</c><00:07:08.760><c> good</c><00:07:08.960><c> thing</c><00:07:09.120><c> to</c><00:07:09.200><c> check</c><00:07:09.480><c> out.</c> 00:07:11.790 --> 00:07:11.800 align:start position:0% So, this is a good thing to check out. 00:07:11.800 --> 00:07:12.294 align:start position:0% So, this is a good thing to check out. So, 00:07:12.294 --> 00:07:12.304 align:start position:0% So, 00:07:12.304 --> 00:07:12.470 align:start position:0% So, >> [music] 00:07:12.470 --> 00:07:12.480 align:start position:0% >> [music] 00:07:12.480 --> 00:07:14.470 align:start position:0% >> [music] >> this<00:07:12.680><c> is</c><00:07:12.800><c> an</c><00:07:12.919><c> AB</c><00:07:13.200><c> test.</c><00:07:13.840><c> It's</c><00:07:14.040><c> telling</c><00:07:14.360><c> you</c> 00:07:14.470 --> 00:07:14.480 align:start position:0% >> this is an AB test. It's telling you 00:07:14.480 --> 00:07:16.710 align:start position:0% >> this is an AB test. It's telling you here<00:07:14.960><c> this</c><00:07:15.160><c> is</c><00:07:15.280><c> the</c><00:07:15.360><c> start,</c><00:07:16.120><c> this</c><00:07:16.280><c> is</c><00:07:16.400><c> the</c><00:07:16.560><c> end</c> 00:07:16.710 --> 00:07:16.720 align:start position:0% here this is the start, this is the end 00:07:16.720 --> 00:07:18.590 align:start position:0% here this is the start, this is the end date,<00:07:16.919><c> this</c><00:07:17.120><c> is</c><00:07:17.240><c> what</c><00:07:17.360><c> happens</c><00:07:17.680><c> at</c><00:07:17.760><c> the</c><00:07:17.960><c> end,</c> 00:07:18.590 --> 00:07:18.600 align:start position:0% date, this is what happens at the end, 00:07:18.600 --> 00:07:20.154 align:start position:0% date, this is what happens at the end, this<00:07:18.760><c> is</c><00:07:18.919><c> the</c><00:07:19.040><c> change</c><00:07:19.520><c> that</c><00:07:19.760><c> you</c><00:07:19.880><c> made.</c> 00:07:20.154 --> 00:07:20.164 align:start position:0% this is the change that you made. 00:07:20.164 --> 00:07:21.790 align:start position:0% this is the change that you made. [music]<00:07:20.640><c> You'll</c><00:07:20.840><c> also</c><00:07:21.160><c> notice</c><00:07:21.480><c> here</c><00:07:21.640><c> that</c> 00:07:21.790 --> 00:07:21.800 align:start position:0% [music] You'll also notice here that 00:07:21.800 --> 00:07:23.670 align:start position:0% [music] You'll also notice here that there's<00:07:22.000><c> a</c><00:07:22.080><c> little</c><00:07:22.400><c> drop</c><00:07:22.760><c> down</c><00:07:23.080><c> thing</c><00:07:23.400><c> here,</c> 00:07:23.670 --> 00:07:23.680 align:start position:0% there's a little drop down thing here, 00:07:23.680 --> 00:07:26.350 align:start position:0% there's a little drop down thing here, right?<00:07:24.560><c> And</c><00:07:24.800><c> so,</c><00:07:25.200><c> it's</c><00:07:25.520><c> going</c><00:07:25.760><c> to</c><00:07:25.880><c> tell</c><00:07:26.120><c> you</c> 00:07:26.350 --> 00:07:26.360 align:start position:0% right? And so, it's going to tell you 00:07:26.360 --> 00:07:28.430 align:start position:0% right? And so, it's going to tell you what's<00:07:26.680><c> happening</c><00:07:27.120><c> here</c><00:07:27.600><c> in</c><00:07:27.720><c> this</c><00:07:27.960><c> particular</c> 00:07:28.430 --> 00:07:28.440 align:start position:0% what's happening here in this particular 00:07:28.440 --> 00:07:30.310 align:start position:0% what's happening here in this particular theme<00:07:29.200><c> and</c><00:07:29.320><c> it's</c><00:07:29.440><c> also</c><00:07:29.720><c> going</c><00:07:29.840><c> to</c><00:07:29.919><c> click</c><00:07:30.160><c> here</c> 00:07:30.310 --> 00:07:30.320 align:start position:0% theme and it's also going to click here 00:07:30.320 --> 00:07:31.290 align:start position:0% theme and it's also going to click here and<00:07:30.440><c> show</c><00:07:30.640><c> you</c><00:07:30.720><c> what's</c><00:07:30.919><c> happening</c><00:07:31.280><c> with</c> 00:07:31.290 --> 00:07:31.300 align:start position:0% and show you what's happening with 00:07:31.300 --> 00:07:32.630 align:start position:0% and show you what's happening with [music]<00:07:31.400><c> this</c><00:07:31.600><c> particular</c><00:07:32.080><c> theme</c><00:07:32.320><c> in</c><00:07:32.400><c> terms</c> 00:07:32.630 --> 00:07:32.640 align:start position:0% [music] this particular theme in terms 00:07:32.640 --> 00:07:34.909 align:start position:0% [music] this particular theme in terms of<00:07:32.760><c> what's</c><00:07:33.000><c> happening.</c> 00:07:34.909 --> 00:07:34.919 align:start position:0% of what's happening. 00:07:34.919 --> 00:07:36.830 align:start position:0% of what's happening. Now,<00:07:35.800><c> um</c> 00:07:36.830 --> 00:07:36.840 align:start position:0% Now, um 00:07:36.840 --> 00:07:38.950 align:start position:0% Now, um one<00:07:37.240><c> thing</c><00:07:37.919><c> from</c><00:07:38.320><c> we'll</c><00:07:38.400><c> start</c><00:07:38.600><c> we'll</c><00:07:38.720><c> start</c> 00:07:38.950 --> 00:07:38.960 align:start position:0% one thing from we'll start we'll start 00:07:38.960 --> 00:07:42.510 align:start position:0% one thing from we'll start we'll start basic<00:07:39.280><c> here.</c> 00:07:42.510 --> 00:07:42.520 align:start position:0% 00:07:42.520 --> 00:07:44.350 align:start position:0% Shh.<00:07:42.760><c> Okay,</c><00:07:43.440><c> so</c><00:07:43.680><c> you've</c><00:07:43.880><c> got</c><00:07:44.040><c> these</c><00:07:44.240><c> two</c> 00:07:44.350 --> 00:07:44.360 align:start position:0% Shh. Okay, so you've got these two 00:07:44.360 --> 00:07:46.310 align:start position:0% Shh. Okay, so you've got these two settings.<00:07:45.160><c> You</c><00:07:45.240><c> ever</c><00:07:45.480><c> at</c><00:07:45.600><c> any</c><00:07:45.760><c> point</c><00:07:46.000><c> in</c><00:07:46.080><c> time</c> 00:07:46.310 --> 00:07:46.320 align:start position:0% settings. You ever at any point in time 00:07:46.320 --> 00:07:47.750 align:start position:0% settings. You ever at any point in time maybe<00:07:46.560><c> want</c><00:07:46.720><c> to</c><00:07:46.800><c> change,</c><00:07:47.240><c> you</c><00:07:47.320><c> can</c><00:07:47.440><c> always</c> 00:07:47.750 --> 00:07:47.760 align:start position:0% maybe want to change, you can always 00:07:47.760 --> 00:07:50.150 align:start position:0% maybe want to change, you can always click<00:07:48.000><c> on</c><00:07:48.120><c> this</c><00:07:48.440><c> and</c><00:07:48.640><c> edit</c><00:07:49.040><c> again</c> 00:07:50.150 --> 00:07:50.160 align:start position:0% click on this and edit again 00:07:50.160 --> 00:07:51.950 align:start position:0% click on this and edit again if<00:07:50.320><c> you</c><00:07:50.440><c> want</c><00:07:50.560><c> to</c><00:07:50.640><c> do</c><00:07:50.800><c> it.</c><00:07:51.240><c> Or</c><00:07:51.360><c> maybe</c><00:07:51.680><c> you</c><00:07:51.760><c> want</c> 00:07:51.950 --> 00:07:51.960 align:start position:0% if you want to do it. Or maybe you want 00:07:51.960 --> 00:07:53.870 align:start position:0% if you want to do it. Or maybe you want to<00:07:52.000><c> replace</c><00:07:52.360><c> the</c><00:07:52.480><c> theme</c><00:07:52.720><c> entirely,</c><00:07:53.320><c> right?</c> 00:07:53.870 --> 00:07:53.880 align:start position:0% to replace the theme entirely, right? 00:07:53.880 --> 00:07:55.630 align:start position:0% to replace the theme entirely, right? What<00:07:54.120><c> if</c><00:07:54.240><c> you</c><00:07:54.360><c> decided,</c><00:07:54.800><c> you</c><00:07:54.840><c> know</c><00:07:55.000><c> what?</c><00:07:55.520><c> I</c> 00:07:55.630 --> 00:07:55.640 align:start position:0% What if you decided, you know what? I 00:07:55.640 --> 00:07:57.390 align:start position:0% What if you decided, you know what? I don't<00:07:55.880><c> want</c><00:07:56.040><c> to</c><00:07:56.120><c> just</c><00:07:56.600><c> make</c><00:07:56.800><c> an</c><00:07:56.960><c> edit</c><00:07:57.200><c> to</c><00:07:57.280><c> my</c> 00:07:57.390 --> 00:07:57.400 align:start position:0% don't want to just make an edit to my 00:07:57.400 --> 00:07:59.390 align:start position:0% don't want to just make an edit to my existing<00:07:57.960><c> theme.</c><00:07:58.680><c> I</c><00:07:58.760><c> want</c><00:07:58.920><c> to</c><00:07:58.960><c> do</c><00:07:59.080><c> something</c> 00:07:59.390 --> 00:07:59.400 align:start position:0% existing theme. I want to do something 00:07:59.400 --> 00:08:01.550 align:start position:0% existing theme. I want to do something completely<00:08:00.040><c> different.</c><00:08:00.840><c> I</c><00:08:00.960><c> could</c><00:08:01.160><c> actually</c> 00:08:01.550 --> 00:08:01.560 align:start position:0% completely different. I could actually 00:08:01.560 --> 00:08:03.910 align:start position:0% completely different. I could actually click<00:08:01.920><c> this</c><00:08:02.720><c> and</c><00:08:02.880><c> do</c><00:08:03.040><c> something</c><00:08:03.400><c> completely</c> 00:08:03.910 --> 00:08:03.920 align:start position:0% click this and do something completely 00:08:03.920 --> 00:08:05.470 align:start position:0% click this and do something completely different<00:08:04.240><c> here</c><00:08:04.400><c> and</c><00:08:04.520><c> put</c><00:08:04.720><c> in</c><00:08:04.840><c> an</c><00:08:05.000><c> entirely</c> 00:08:05.470 --> 00:08:05.480 align:start position:0% different here and put in an entirely 00:08:05.480 --> 00:08:07.390 align:start position:0% different here and put in an entirely different<00:08:05.800><c> theme</c><00:08:06.520><c> if</c><00:08:06.720><c> I</c><00:08:06.800><c> had</c><00:08:06.960><c> a</c><00:08:07.080><c> different</c> 00:08:07.390 --> 00:08:07.400 align:start position:0% different theme if I had a different 00:08:07.400 --> 00:08:08.910 align:start position:0% different theme if I had a different theme<00:08:07.600><c> in</c><00:08:07.680><c> my</c><00:08:07.840><c> store.</c> 00:08:08.910 --> 00:08:08.920 align:start position:0% theme in my store. 00:08:08.920 --> 00:08:11.110 align:start position:0% theme in my store. So<00:08:09.000><c> you</c><00:08:09.160><c> do</c><00:08:09.360><c> have</c><00:08:09.520><c> the</c><00:08:09.560><c> ability</c><00:08:09.960><c> here</c><00:08:10.120><c> to</c><00:08:10.280><c> get</c> 00:08:11.110 --> 00:08:11.120 align:start position:0% So you do have the ability here to get 00:08:11.120 --> 00:08:12.710 align:start position:0% So you do have the ability here to get really<00:08:11.400><c> kind</c><00:08:11.560><c> of</c><00:08:11.640><c> fancy</c><00:08:12.000><c> in</c><00:08:12.080><c> terms</c><00:08:12.360><c> of</c><00:08:12.480><c> what</c><00:08:12.640><c> it</c> 00:08:12.710 --> 00:08:12.720 align:start position:0% really kind of fancy in terms of what it 00:08:12.720 --> 00:08:15.030 align:start position:0% really kind of fancy in terms of what it is<00:08:12.840><c> that</c><00:08:12.919><c> you</c><00:08:13.000><c> want</c><00:08:13.160><c> to</c><00:08:13.240><c> do.</c> 00:08:15.030 --> 00:08:15.040 align:start position:0% is that you want to do. 00:08:15.040 --> 00:08:17.230 align:start position:0% is that you want to do. So<00:08:15.160><c> for</c><00:08:15.280><c> now,</c><00:08:15.480><c> let's</c><00:08:15.680><c> go</c><00:08:15.840><c> ahead</c><00:08:16.080><c> and</c><00:08:16.160><c> hit</c><00:08:16.320><c> save.</c> 00:08:17.230 --> 00:08:17.240 align:start position:0% So for now, let's go ahead and hit save. 00:08:17.240 --> 00:08:19.550 align:start position:0% So for now, let's go ahead and hit save. So<00:08:17.400><c> we</c><00:08:17.560><c> have</c><00:08:17.840><c> this</c><00:08:18.040><c> saved.</c><00:08:19.080><c> And</c><00:08:19.160><c> we</c><00:08:19.280><c> see</c><00:08:19.440><c> that</c> 00:08:19.550 --> 00:08:19.560 align:start position:0% So we have this saved. And we see that 00:08:19.560 --> 00:08:21.725 align:start position:0% So we have this saved. And we see that we've<00:08:19.760><c> got</c><00:08:20.080><c> this</c><00:08:20.320><c> scheduled</c><00:08:20.880><c> here.</c> 00:08:21.725 --> 00:08:21.735 align:start position:0% we've got this scheduled here. 00:08:21.735 --> 00:08:22.110 align:start position:0% we've got this scheduled here. >> [music] 00:08:22.110 --> 00:08:22.120 align:start position:0% >> [music] 00:08:22.120 --> 00:08:23.950 align:start position:0% >> [music] >> So<00:08:22.240><c> if</c><00:08:22.400><c> I</c><00:08:22.520><c> click</c><00:08:22.800><c> back</c><00:08:23.040><c> into</c><00:08:23.280><c> my</c><00:08:23.440><c> rollouts</c> 00:08:23.950 --> 00:08:23.960 align:start position:0% >> So if I click back into my rollouts 00:08:23.960 --> 00:08:26.190 align:start position:0% >> So if I click back into my rollouts area,<00:08:24.800><c> you'll</c><00:08:24.960><c> see</c><00:08:25.160><c> that</c><00:08:25.320><c> I've</c><00:08:25.400><c> got</c><00:08:25.640><c> this</c><00:08:25.880><c> AB</c> 00:08:26.190 --> 00:08:26.200 align:start position:0% area, you'll see that I've got this AB 00:08:26.200 --> 00:08:26.965 align:start position:0% area, you'll see that I've got this AB test 00:08:26.965 --> 00:08:26.975 align:start position:0% test 00:08:26.975 --> 00:08:27.150 align:start position:0% test >> [music] 00:08:27.150 --> 00:08:27.160 align:start position:0% >> [music] 00:08:27.160 --> 00:08:28.830 align:start position:0% >> [music] >> that<00:08:27.240><c> I've</c><00:08:27.360><c> set</c><00:08:27.520><c> up</c><00:08:27.640><c> before.</c><00:08:28.080><c> It's</c><00:08:28.240><c> scheduled</c> 00:08:28.830 --> 00:08:28.840 align:start position:0% >> that I've set up before. It's scheduled 00:08:28.840 --> 00:08:31.510 align:start position:0% >> that I've set up before. It's scheduled means<00:08:29.040><c> it's</c><00:08:29.200><c> ready</c><00:08:29.400><c> to</c><00:08:29.480><c> go.</c><00:08:30.240><c> So</c><00:08:30.480><c> starting</c><00:08:30.960><c> next</c> 00:08:31.510 --> 00:08:31.520 align:start position:0% means it's ready to go. So starting next 00:08:31.520 --> 00:08:33.630 align:start position:0% means it's ready to go. So starting next Sunday<00:08:31.960><c> here</c><00:08:32.159><c> on</c><00:08:32.280><c> the</c><00:08:32.360><c> 21st,</c><00:08:33.479><c> it's</c><00:08:33.525><c> [music]</c> 00:08:33.630 --> 00:08:33.640 align:start position:0% Sunday here on the 21st, it's [music] 00:08:33.640 --> 00:08:35.390 align:start position:0% Sunday here on the 21st, it's [music] going<00:08:33.760><c> to</c><00:08:33.840><c> run</c><00:08:34.080><c> for</c><00:08:34.240><c> a</c><00:08:34.320><c> week.</c><00:08:35.120><c> It's</c><00:08:35.200><c> going</c><00:08:35.320><c> to</c> 00:08:35.390 --> 00:08:35.400 align:start position:0% going to run for a week. It's going to 00:08:35.400 --> 00:08:37.550 align:start position:0% going to run for a week. It's going to be<00:08:35.479><c> applied</c><00:08:35.880><c> to</c><00:08:36.039><c> all</c><00:08:36.400><c> of</c><00:08:36.479><c> my</c><00:08:36.640><c> markets,</c><00:08:37.320><c> right?</c> 00:08:37.550 --> 00:08:37.560 align:start position:0% be applied to all of my markets, right? 00:08:37.560 --> 00:08:39.029 align:start position:0% be applied to all of my markets, right? Cuz<00:08:37.719><c> this</c><00:08:37.880><c> is</c><00:08:38.039><c> part</c><00:08:38.240><c> of</c><00:08:38.320><c> your</c><00:08:38.440><c> markets,</c><00:08:38.880><c> right?</c> 00:08:39.029 --> 00:08:39.039 align:start position:0% Cuz this is part of your markets, right? 00:08:39.039 --> 00:08:40.029 align:start position:0% Cuz this is part of your markets, right? So<00:08:39.120><c> I'm</c><00:08:39.200><c> just</c><00:08:39.320><c> going</c><00:08:39.440><c> to</c><00:08:39.479><c> use</c><00:08:39.599><c> my</c><00:08:39.719><c> regular</c> 00:08:40.029 --> 00:08:40.039 align:start position:0% So I'm just going to use my regular 00:08:40.039 --> 00:08:40.720 align:start position:0% So I'm just going to use my regular markets 00:08:40.720 --> 00:08:40.730 align:start position:0% markets 00:08:40.730 --> 00:08:41.070 align:start position:0% markets >> [music] 00:08:41.070 --> 00:08:41.080 align:start position:0% >> [music] 00:08:41.080 --> 00:08:43.430 align:start position:0% >> [music] >> and<00:08:41.240><c> I've</c><00:08:41.360><c> got</c><00:08:41.960><c> customization</c><00:08:42.719><c> to</c><00:08:42.840><c> the</c><00:08:43.000><c> online</c> 00:08:43.430 --> 00:08:43.440 align:start position:0% >> and I've got customization to the online 00:08:43.440 --> 00:08:46.430 align:start position:0% >> and I've got customization to the online store<00:08:44.360><c> and</c><00:08:44.520><c> all</c><00:08:44.800><c> 100%</c><00:08:45.480><c> of</c><00:08:45.560><c> my</c><00:08:45.680><c> traffic's</c><00:08:46.200><c> being</c> 00:08:46.430 --> 00:08:46.440 align:start position:0% store and all 100% of my traffic's being 00:08:46.440 --> 00:08:49.560 align:start position:0% store and all 100% of my traffic's being allocated<00:08:46.626><c> [music]</c><00:08:47.000><c> to</c><00:08:47.080><c> that.</c>