Story of my life by Boonboon
내용
[subtitle-meta] lang=en auto=True
Hello friends, welcome back to my
channel. Hope all of you are doing well.
In today's video, I'm going to talk
about Shopify [music]
marketing strategy. Our successful
Shopify marketing strategy [music]
relies on a multi- channelannel funnel,
attracting the right audience [music]
via SEO and social media, converting
traffic through optimized product pages,
and retaining customers [music]
with personalized email and SMS
campaigns.
Leverage native tools to automate the
buyers journey from discovery to repeat
[music]
purchase.
co-pillars for Shopify growth, [music]
customer segmentation and retention,
influencer and creator marketing, social
commerce and short form video, search
engine [music] optimization
ensures your technical SEO is up to par
by improving core web vital. Optimized
landing pages [music]
build a foundation with SEO.
Organic traffic is most sustainable way
to drive long-term sales.
Traffic is useless if your store doesn't
convert. Make sure your product pages
are mobile optimized, feature user
generated content, and offer clear calls
to action.
How to create effective [music]
marketing strategies. A marketing
strategy is a necessary part of running
a business. Whether you are a scrappy
startup or an established brand. [music]
It's what keeps your team focused and
aligned on promoting your business.
There are many things to consider
[music] when developing a marketing
strategy. This guide simplifies the
process [music] with insights from top
marketing experts and business owners to
help you create successful marketing
strategies.
So what is a marketing strategy?
A marketing strategy is your overall
action plan for reaching potential
customers and turning them into local
buyers. A marketing strategy includes
marketing strategy versus plan versus
tactic versus channel. The term
marketing strategy, marketing plan,
marketing tactic, marketing channel are
sometimes used interchangeably.
A marketing strategy is the long-term
blueprint for your entire marketing
effort.
It uh details
your overall goals
as well as the channels you will use
[music] to reach your target audience.
Marketing plan is a condensed
actionoriented version of your strategy.
Plans are usually used for long
short-term [music] campaigns. Marketing
tactics are specific actions your brand
takes to accomplish marketing goals.
[music] For example, if you want to
drive traffic to your website, you can
run ads on Google or offer
time-sensitive discounts in social
media. A marketing channel is a medium
you use to communicate with and sell
products to your audience. Brands
typically use a combination of digital,
offline, free, and [music] paid
channels.
A good market business marketing
strategy [music] allows you to optimize
your time and money on tactics that
support your overall goals.
Connect with your target audience.
>> [music]
>> So key takeaways of uh Shopify marketing
strategy SEO is technical
content funnel social commerce AI
personalization trust drive sales.
How should I begin a Shopify marketing
plan? Start by clearly defining
your ideal customer profile
and understanding their specific pain
points rather than attempting to launch
on every channel simultaneously. [music]
Focus on mastering one organic channel.
Most effective tactic for Shopify.
While effectiveness depends on specific
brand,
customer retention typically yields the
highest ROI because retaining an
existing [music] customer is
significantly less expensive than
acquiring a new one for driving
immediate [music] sales.
I love my
I
love
[music]
I know
I love my
[music]
[music] heat.
>> [music]
[music]
>> Baby,
[music]
baby.
I'm sleep.
[music]
>> [music]
>> Father
[music]
>> [music]
>> I love
I love I love
[music]
I love I keep on holding my [music]
I
love
[music]
>> [music]
[music]
>> I love [music]
[music]
baby love.
I'm holding [music]
[music]
>> [music]
>> Found
[music]
[music] all day. Fallleep.
[music]
I love
[music]
the
love.
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WEBVTT Kind: captions Language: en 00:00:06.560 --> 00:00:07.990 align:start position:0% Hello<00:00:06.879><c> friends,</c><00:00:07.279><c> welcome</c><00:00:07.520><c> back</c><00:00:07.680><c> to</c><00:00:07.839><c> my</c> 00:00:07.990 --> 00:00:08.000 align:start position:0% Hello friends, welcome back to my 00:00:08.000 --> 00:00:10.390 align:start position:0% Hello friends, welcome back to my channel.<00:00:08.320><c> Hope</c><00:00:08.480><c> all</c><00:00:08.639><c> of</c><00:00:08.800><c> you</c><00:00:08.880><c> are</c><00:00:09.040><c> doing</c><00:00:09.280><c> well.</c> 00:00:10.390 --> 00:00:10.400 align:start position:0% channel. Hope all of you are doing well. 00:00:10.400 --> 00:00:12.070 align:start position:0% channel. Hope all of you are doing well. In<00:00:10.639><c> today's</c><00:00:11.040><c> video,</c><00:00:11.280><c> I'm</c><00:00:11.519><c> going</c><00:00:11.599><c> to</c><00:00:11.759><c> talk</c> 00:00:12.070 --> 00:00:12.080 align:start position:0% In today's video, I'm going to talk 00:00:12.080 --> 00:00:13.669 align:start position:0% In today's video, I'm going to talk about<00:00:12.800><c> Shopify</c><00:00:13.100><c> [music]</c> 00:00:13.669 --> 00:00:13.679 align:start position:0% about Shopify [music] 00:00:13.679 --> 00:00:16.710 align:start position:0% about Shopify [music] marketing<00:00:14.240><c> strategy.</c><00:00:15.679><c> Our</c><00:00:16.160><c> successful</c> 00:00:16.710 --> 00:00:16.720 align:start position:0% marketing strategy. Our successful 00:00:16.720 --> 00:00:18.470 align:start position:0% marketing strategy. Our successful Shopify<00:00:17.440><c> marketing</c><00:00:17.920><c> strategy</c><00:00:18.340><c> [music]</c> 00:00:18.470 --> 00:00:18.480 align:start position:0% Shopify marketing strategy [music] 00:00:18.480 --> 00:00:21.830 align:start position:0% Shopify marketing strategy [music] relies<00:00:19.039><c> on</c><00:00:19.439><c> a</c><00:00:19.920><c> multi-</c><00:00:20.480><c> channelannel</c><00:00:20.880><c> funnel,</c> 00:00:21.830 --> 00:00:21.840 align:start position:0% relies on a multi- channelannel funnel, 00:00:21.840 --> 00:00:23.830 align:start position:0% relies on a multi- channelannel funnel, attracting<00:00:22.400><c> the</c><00:00:22.720><c> right</c><00:00:23.199><c> audience</c><00:00:23.580><c> [music]</c> 00:00:23.830 --> 00:00:23.840 align:start position:0% attracting the right audience [music] 00:00:23.840 --> 00:00:28.630 align:start position:0% attracting the right audience [music] via<00:00:24.640><c> SEO</c><00:00:25.279><c> and</c><00:00:26.320><c> social</c><00:00:26.720><c> media,</c><00:00:28.080><c> converting</c> 00:00:28.630 --> 00:00:28.640 align:start position:0% via SEO and social media, converting 00:00:28.640 --> 00:00:31.349 align:start position:0% via SEO and social media, converting traffic<00:00:29.039><c> through</c><00:00:29.439><c> optimized</c><00:00:30.400><c> product</c><00:00:30.800><c> pages,</c> 00:00:31.349 --> 00:00:31.359 align:start position:0% traffic through optimized product pages, 00:00:31.359 --> 00:00:33.430 align:start position:0% traffic through optimized product pages, and<00:00:31.599><c> retaining</c><00:00:32.160><c> customers</c><00:00:32.750><c> [music]</c> 00:00:33.430 --> 00:00:33.440 align:start position:0% and retaining customers [music] 00:00:33.440 --> 00:00:36.229 align:start position:0% and retaining customers [music] with<00:00:33.760><c> personalized</c><00:00:34.480><c> email</c><00:00:34.880><c> and</c><00:00:35.120><c> SMS</c> 00:00:36.229 --> 00:00:36.239 align:start position:0% with personalized email and SMS 00:00:36.239 --> 00:00:38.069 align:start position:0% with personalized email and SMS campaigns. 00:00:38.069 --> 00:00:38.079 align:start position:0% campaigns. 00:00:38.079 --> 00:00:40.389 align:start position:0% campaigns. Leverage<00:00:38.800><c> native</c><00:00:39.200><c> tools</c><00:00:39.520><c> to</c><00:00:39.760><c> automate</c><00:00:40.160><c> the</c> 00:00:40.389 --> 00:00:40.399 align:start position:0% Leverage native tools to automate the 00:00:40.399 --> 00:00:43.220 align:start position:0% Leverage native tools to automate the buyers<00:00:40.960><c> journey</c><00:00:41.440><c> from</c><00:00:41.840><c> discovery</c><00:00:42.480><c> to</c><00:00:42.800><c> repeat</c> 00:00:43.220 --> 00:00:43.230 align:start position:0% buyers journey from discovery to repeat 00:00:43.230 --> 00:00:44.229 align:start position:0% buyers journey from discovery to repeat [music] 00:00:44.229 --> 00:00:44.239 align:start position:0% [music] 00:00:44.239 --> 00:00:46.069 align:start position:0% [music] purchase. 00:00:46.069 --> 00:00:46.079 align:start position:0% purchase. 00:00:46.079 --> 00:00:50.229 align:start position:0% purchase. co-pillars<00:00:46.879><c> for</c><00:00:48.160><c> Shopify</c><00:00:49.039><c> growth,</c><00:00:49.780><c> [music]</c> 00:00:50.229 --> 00:00:50.239 align:start position:0% co-pillars for Shopify growth, [music] 00:00:50.239 --> 00:00:53.350 align:start position:0% co-pillars for Shopify growth, [music] customer<00:00:50.719><c> segmentation</c><00:00:51.600><c> and</c><00:00:52.079><c> retention,</c> 00:00:53.350 --> 00:00:53.360 align:start position:0% customer segmentation and retention, 00:00:53.360 --> 00:00:57.910 align:start position:0% customer segmentation and retention, influencer<00:00:54.399><c> and</c><00:00:54.879><c> creator</c><00:00:56.160><c> marketing,</c><00:00:57.440><c> social</c> 00:00:57.910 --> 00:00:57.920 align:start position:0% influencer and creator marketing, social 00:00:57.920 --> 00:01:01.990 align:start position:0% influencer and creator marketing, social commerce<00:00:58.800><c> and</c><00:01:00.079><c> short</c><00:01:00.320><c> form</c><00:01:00.640><c> video,</c><00:01:01.680><c> search</c> 00:01:01.990 --> 00:01:02.000 align:start position:0% commerce and short form video, search 00:01:02.000 --> 00:01:05.350 align:start position:0% commerce and short form video, search engine<00:01:02.225><c> [music]</c><00:01:02.559><c> optimization</c> 00:01:05.350 --> 00:01:05.360 align:start position:0% engine [music] optimization 00:01:05.360 --> 00:01:08.230 align:start position:0% engine [music] optimization ensures<00:01:05.840><c> your</c><00:01:06.159><c> technical</c><00:01:06.640><c> SEO</c><00:01:07.119><c> is</c><00:01:07.360><c> up</c><00:01:07.600><c> to</c><00:01:07.920><c> par</c> 00:01:08.230 --> 00:01:08.240 align:start position:0% ensures your technical SEO is up to par 00:01:08.240 --> 00:01:12.469 align:start position:0% ensures your technical SEO is up to par by<00:01:08.479><c> improving</c><00:01:09.119><c> core</c><00:01:09.760><c> web</c><00:01:10.240><c> vital.</c><00:01:11.680><c> Optimized</c> 00:01:12.469 --> 00:01:12.479 align:start position:0% by improving core web vital. Optimized 00:01:12.479 --> 00:01:14.149 align:start position:0% by improving core web vital. Optimized landing<00:01:12.960><c> pages</c><00:01:13.360><c> [music]</c> 00:01:14.149 --> 00:01:14.159 align:start position:0% landing pages [music] 00:01:14.159 --> 00:01:17.749 align:start position:0% landing pages [music] build<00:01:14.400><c> a</c><00:01:14.720><c> foundation</c><00:01:15.280><c> with</c><00:01:15.760><c> SEO.</c> 00:01:17.749 --> 00:01:17.759 align:start position:0% build a foundation with SEO. 00:01:17.759 --> 00:01:21.910 align:start position:0% build a foundation with SEO. Organic<00:01:18.640><c> traffic</c><00:01:19.200><c> is</c><00:01:19.759><c> most</c><00:01:20.960><c> sustainable</c><00:01:21.680><c> way</c> 00:01:21.910 --> 00:01:21.920 align:start position:0% Organic traffic is most sustainable way 00:01:21.920 --> 00:01:26.870 align:start position:0% Organic traffic is most sustainable way to<00:01:22.240><c> drive</c><00:01:22.960><c> long-term</c><00:01:23.600><c> sales.</c> 00:01:26.870 --> 00:01:26.880 align:start position:0% 00:01:26.880 --> 00:01:29.429 align:start position:0% Traffic<00:01:27.280><c> is</c><00:01:27.520><c> useless</c><00:01:28.000><c> if</c><00:01:28.320><c> your</c><00:01:28.560><c> store</c><00:01:28.960><c> doesn't</c> 00:01:29.429 --> 00:01:29.439 align:start position:0% Traffic is useless if your store doesn't 00:01:29.439 --> 00:01:31.910 align:start position:0% Traffic is useless if your store doesn't convert.<00:01:30.479><c> Make</c><00:01:30.720><c> sure</c><00:01:30.880><c> your</c><00:01:31.200><c> product</c><00:01:31.439><c> pages</c> 00:01:31.910 --> 00:01:31.920 align:start position:0% convert. Make sure your product pages 00:01:31.920 --> 00:01:35.350 align:start position:0% convert. Make sure your product pages are<00:01:32.799><c> mobile</c><00:01:33.200><c> optimized,</c><00:01:34.479><c> feature</c><00:01:34.960><c> user</c> 00:01:35.350 --> 00:01:35.360 align:start position:0% are mobile optimized, feature user 00:01:35.360 --> 00:01:38.630 align:start position:0% are mobile optimized, feature user generated<00:01:35.920><c> content,</c><00:01:36.560><c> and</c><00:01:36.799><c> offer</c><00:01:37.200><c> clear</c><00:01:37.520><c> calls</c> 00:01:38.630 --> 00:01:38.640 align:start position:0% generated content, and offer clear calls 00:01:38.640 --> 00:01:47.429 align:start position:0% generated content, and offer clear calls to<00:01:39.040><c> action.</c> 00:01:47.429 --> 00:01:47.439 align:start position:0% 00:01:47.439 --> 00:01:48.870 align:start position:0% How<00:01:47.680><c> to</c><00:01:48.000><c> create</c><00:01:48.399><c> effective</c><00:01:48.731><c> [music]</c> 00:01:48.870 --> 00:01:48.880 align:start position:0% How to create effective [music] 00:01:48.880 --> 00:01:51.510 align:start position:0% How to create effective [music] marketing<00:01:49.439><c> strategies.</c><00:01:50.799><c> A</c><00:01:51.119><c> marketing</c> 00:01:51.510 --> 00:01:51.520 align:start position:0% marketing strategies. A marketing 00:01:51.520 --> 00:01:53.990 align:start position:0% marketing strategies. A marketing strategy<00:01:52.079><c> is</c><00:01:52.240><c> a</c><00:01:52.479><c> necessary</c><00:01:53.040><c> part</c><00:01:53.360><c> of</c><00:01:53.680><c> running</c> 00:01:53.990 --> 00:01:54.000 align:start position:0% strategy is a necessary part of running 00:01:54.000 --> 00:01:56.310 align:start position:0% strategy is a necessary part of running a<00:01:54.240><c> business.</c><00:01:55.119><c> Whether</c><00:01:55.360><c> you</c><00:01:55.520><c> are</c><00:01:55.680><c> a</c><00:01:55.840><c> scrappy</c> 00:01:56.310 --> 00:01:56.320 align:start position:0% a business. Whether you are a scrappy 00:01:56.320 --> 00:01:58.630 align:start position:0% a business. Whether you are a scrappy startup<00:01:56.799><c> or</c><00:01:57.200><c> an</c><00:01:57.520><c> established</c><00:01:58.000><c> brand.</c><00:01:58.556><c> [music]</c> 00:01:58.630 --> 00:01:58.640 align:start position:0% startup or an established brand. [music] 00:01:58.640 --> 00:02:01.910 align:start position:0% startup or an established brand. [music] It's<00:01:59.280><c> what</c><00:01:59.600><c> keeps</c><00:02:00.000><c> your</c><00:02:00.240><c> team</c><00:02:00.560><c> focused</c><00:02:01.680><c> and</c> 00:02:01.910 --> 00:02:01.920 align:start position:0% It's what keeps your team focused and 00:02:01.920 --> 00:02:03.990 align:start position:0% It's what keeps your team focused and aligned<00:02:02.399><c> on</c><00:02:02.640><c> promoting</c><00:02:03.200><c> your</c><00:02:03.439><c> business.</c> 00:02:03.990 --> 00:02:04.000 align:start position:0% aligned on promoting your business. 00:02:04.000 --> 00:02:05.751 align:start position:0% aligned on promoting your business. There<00:02:04.159><c> are</c><00:02:04.320><c> many</c><00:02:04.560><c> things</c><00:02:04.799><c> to</c><00:02:05.119><c> consider</c> 00:02:05.751 --> 00:02:05.761 align:start position:0% There are many things to consider 00:02:05.761 --> 00:02:07.429 align:start position:0% There are many things to consider [music]<00:02:05.920><c> when</c><00:02:06.320><c> developing</c><00:02:06.719><c> a</c><00:02:06.960><c> marketing</c> 00:02:07.429 --> 00:02:07.439 align:start position:0% [music] when developing a marketing 00:02:07.439 --> 00:02:09.669 align:start position:0% [music] when developing a marketing strategy.<00:02:08.080><c> This</c><00:02:08.319><c> guide</c><00:02:08.879><c> simplifies</c><00:02:09.440><c> the</c> 00:02:09.669 --> 00:02:09.679 align:start position:0% strategy. This guide simplifies the 00:02:09.679 --> 00:02:11.830 align:start position:0% strategy. This guide simplifies the process<00:02:10.346><c> [music]</c><00:02:10.399><c> with</c><00:02:10.640><c> insights</c><00:02:11.200><c> from</c><00:02:11.520><c> top</c> 00:02:11.830 --> 00:02:11.840 align:start position:0% process [music] with insights from top 00:02:11.840 --> 00:02:14.630 align:start position:0% process [music] with insights from top marketing<00:02:12.400><c> experts</c><00:02:12.959><c> and</c><00:02:13.280><c> business</c><00:02:13.599><c> owners</c><00:02:14.319><c> to</c> 00:02:14.630 --> 00:02:14.640 align:start position:0% marketing experts and business owners to 00:02:14.640 --> 00:02:17.030 align:start position:0% marketing experts and business owners to help<00:02:14.800><c> you</c><00:02:15.040><c> create</c><00:02:15.360><c> successful</c><00:02:16.080><c> marketing</c> 00:02:17.030 --> 00:02:17.040 align:start position:0% help you create successful marketing 00:02:17.040 --> 00:02:19.589 align:start position:0% help you create successful marketing strategies. 00:02:19.589 --> 00:02:19.599 align:start position:0% strategies. 00:02:19.599 --> 00:02:23.510 align:start position:0% strategies. So<00:02:19.920><c> what</c><00:02:20.239><c> is</c><00:02:20.400><c> a</c><00:02:20.800><c> marketing</c><00:02:21.520><c> strategy?</c> 00:02:23.510 --> 00:02:23.520 align:start position:0% So what is a marketing strategy? 00:02:23.520 --> 00:02:26.390 align:start position:0% So what is a marketing strategy? A<00:02:23.840><c> marketing</c><00:02:24.319><c> strategy</c><00:02:24.959><c> is</c><00:02:25.599><c> your</c><00:02:25.920><c> overall</c> 00:02:26.390 --> 00:02:26.400 align:start position:0% A marketing strategy is your overall 00:02:26.400 --> 00:02:28.470 align:start position:0% A marketing strategy is your overall action<00:02:26.800><c> plan</c><00:02:27.120><c> for</c><00:02:27.440><c> reaching</c><00:02:27.920><c> potential</c> 00:02:28.470 --> 00:02:28.480 align:start position:0% action plan for reaching potential 00:02:28.480 --> 00:02:30.550 align:start position:0% action plan for reaching potential customers<00:02:28.959><c> and</c><00:02:29.200><c> turning</c><00:02:29.520><c> them</c><00:02:29.760><c> into</c><00:02:30.160><c> local</c> 00:02:30.550 --> 00:02:30.560 align:start position:0% customers and turning them into local 00:02:30.560 --> 00:02:33.430 align:start position:0% customers and turning them into local buyers.<00:02:31.760><c> A</c><00:02:32.000><c> marketing</c><00:02:32.400><c> strategy</c><00:02:32.879><c> includes</c> 00:02:33.430 --> 00:02:33.440 align:start position:0% buyers. A marketing strategy includes 00:02:33.440 --> 00:02:35.910 align:start position:0% buyers. A marketing strategy includes marketing<00:02:33.920><c> strategy</c><00:02:34.560><c> versus</c><00:02:34.959><c> plan</c><00:02:35.440><c> versus</c> 00:02:35.910 --> 00:02:35.920 align:start position:0% marketing strategy versus plan versus 00:02:35.920 --> 00:02:37.990 align:start position:0% marketing strategy versus plan versus tactic<00:02:36.720><c> versus</c><00:02:37.120><c> channel.</c><00:02:37.519><c> The</c><00:02:37.760><c> term</c> 00:02:37.990 --> 00:02:38.000 align:start position:0% tactic versus channel. The term 00:02:38.000 --> 00:02:40.309 align:start position:0% tactic versus channel. The term marketing<00:02:38.400><c> strategy,</c><00:02:39.040><c> marketing</c><00:02:39.519><c> plan,</c> 00:02:40.309 --> 00:02:40.319 align:start position:0% marketing strategy, marketing plan, 00:02:40.319 --> 00:02:42.470 align:start position:0% marketing strategy, marketing plan, marketing<00:02:40.800><c> tactic,</c><00:02:41.360><c> marketing</c><00:02:41.840><c> channel</c><00:02:42.239><c> are</c> 00:02:42.470 --> 00:02:42.480 align:start position:0% marketing tactic, marketing channel are 00:02:42.480 --> 00:02:45.350 align:start position:0% marketing tactic, marketing channel are sometimes<00:02:42.959><c> used</c><00:02:43.360><c> interchangeably.</c> 00:02:45.350 --> 00:02:45.360 align:start position:0% sometimes used interchangeably. 00:02:45.360 --> 00:02:47.910 align:start position:0% sometimes used interchangeably. A<00:02:45.680><c> marketing</c><00:02:46.080><c> strategy</c><00:02:46.640><c> is</c><00:02:46.879><c> the</c><00:02:47.120><c> long-term</c> 00:02:47.910 --> 00:02:47.920 align:start position:0% A marketing strategy is the long-term 00:02:47.920 --> 00:02:50.070 align:start position:0% A marketing strategy is the long-term blueprint<00:02:48.480><c> for</c><00:02:48.800><c> your</c><00:02:49.040><c> entire</c><00:02:49.599><c> marketing</c> 00:02:50.070 --> 00:02:50.080 align:start position:0% blueprint for your entire marketing 00:02:50.080 --> 00:02:51.589 align:start position:0% blueprint for your entire marketing effort. 00:02:51.589 --> 00:02:51.599 align:start position:0% effort. 00:02:51.599 --> 00:02:54.710 align:start position:0% effort. It<00:02:52.160><c> uh</c><00:02:52.879><c> details</c> 00:02:54.710 --> 00:02:54.720 align:start position:0% It uh details 00:02:54.720 --> 00:02:58.790 align:start position:0% It uh details your<00:02:55.200><c> overall</c><00:02:55.680><c> goals</c> 00:02:58.790 --> 00:02:58.800 align:start position:0% 00:02:58.800 --> 00:03:00.772 align:start position:0% as<00:02:59.040><c> well</c><00:02:59.200><c> as</c><00:02:59.440><c> the</c><00:02:59.680><c> channels</c><00:03:00.160><c> you</c><00:03:00.400><c> will</c><00:03:00.560><c> use</c> 00:03:00.772 --> 00:03:00.782 align:start position:0% as well as the channels you will use 00:03:00.782 --> 00:03:03.670 align:start position:0% as well as the channels you will use [music]<00:03:00.879><c> to</c><00:03:01.120><c> reach</c><00:03:01.440><c> your</c><00:03:01.840><c> target</c><00:03:02.239><c> audience.</c> 00:03:03.670 --> 00:03:03.680 align:start position:0% [music] to reach your target audience. 00:03:03.680 --> 00:03:06.070 align:start position:0% [music] to reach your target audience. Marketing<00:03:04.239><c> plan</c><00:03:04.560><c> is</c><00:03:04.879><c> a</c><00:03:05.120><c> condensed</c> 00:03:06.070 --> 00:03:06.080 align:start position:0% Marketing plan is a condensed 00:03:06.080 --> 00:03:09.110 align:start position:0% Marketing plan is a condensed actionoriented<00:03:07.120><c> version</c><00:03:07.440><c> of</c><00:03:07.680><c> your</c><00:03:08.080><c> strategy.</c> 00:03:09.110 --> 00:03:09.120 align:start position:0% actionoriented version of your strategy. 00:03:09.120 --> 00:03:12.070 align:start position:0% actionoriented version of your strategy. Plans<00:03:09.519><c> are</c><00:03:09.680><c> usually</c><00:03:10.879><c> used</c><00:03:11.120><c> for</c><00:03:11.440><c> long</c> 00:03:12.070 --> 00:03:12.080 align:start position:0% Plans are usually used for long 00:03:12.080 --> 00:03:14.949 align:start position:0% Plans are usually used for long short-term<00:03:13.227><c> [music]</c><00:03:13.440><c> campaigns.</c><00:03:14.480><c> Marketing</c> 00:03:14.949 --> 00:03:14.959 align:start position:0% short-term [music] campaigns. Marketing 00:03:14.959 --> 00:03:18.309 align:start position:0% short-term [music] campaigns. Marketing tactics<00:03:15.599><c> are</c><00:03:16.159><c> specific</c><00:03:16.720><c> actions</c><00:03:17.680><c> your</c><00:03:18.000><c> brand</c> 00:03:18.309 --> 00:03:18.319 align:start position:0% tactics are specific actions your brand 00:03:18.319 --> 00:03:20.422 align:start position:0% tactics are specific actions your brand takes<00:03:18.640><c> to</c><00:03:18.879><c> accomplish</c><00:03:19.519><c> marketing</c><00:03:19.920><c> goals.</c> 00:03:20.422 --> 00:03:20.432 align:start position:0% takes to accomplish marketing goals. 00:03:20.432 --> 00:03:21.990 align:start position:0% takes to accomplish marketing goals. [music]<00:03:20.800><c> For</c><00:03:20.879><c> example,</c><00:03:21.360><c> if</c><00:03:21.519><c> you</c><00:03:21.680><c> want</c><00:03:21.840><c> to</c> 00:03:21.990 --> 00:03:22.000 align:start position:0% [music] For example, if you want to 00:03:22.000 --> 00:03:24.390 align:start position:0% [music] For example, if you want to drive<00:03:22.319><c> traffic</c><00:03:22.800><c> to</c><00:03:23.040><c> your</c><00:03:23.280><c> website,</c><00:03:24.080><c> you</c><00:03:24.239><c> can</c> 00:03:24.390 --> 00:03:24.400 align:start position:0% drive traffic to your website, you can 00:03:24.400 --> 00:03:26.229 align:start position:0% drive traffic to your website, you can run<00:03:24.560><c> ads</c><00:03:24.879><c> on</c><00:03:25.120><c> Google</c><00:03:25.519><c> or</c><00:03:25.760><c> offer</c> 00:03:26.229 --> 00:03:26.239 align:start position:0% run ads on Google or offer 00:03:26.239 --> 00:03:28.229 align:start position:0% run ads on Google or offer time-sensitive<00:03:27.200><c> discounts</c><00:03:27.680><c> in</c><00:03:27.920><c> social</c> 00:03:28.229 --> 00:03:28.239 align:start position:0% time-sensitive discounts in social 00:03:28.239 --> 00:03:30.869 align:start position:0% time-sensitive discounts in social media.<00:03:29.360><c> A</c><00:03:29.599><c> marketing</c><00:03:30.000><c> channel</c><00:03:30.319><c> is</c><00:03:30.480><c> a</c><00:03:30.640><c> medium</c> 00:03:30.869 --> 00:03:30.879 align:start position:0% media. A marketing channel is a medium 00:03:30.879 --> 00:03:33.270 align:start position:0% media. A marketing channel is a medium you<00:03:31.200><c> use</c><00:03:31.360><c> to</c><00:03:31.599><c> communicate</c><00:03:32.239><c> with</c><00:03:32.640><c> and</c><00:03:32.959><c> sell</c> 00:03:33.270 --> 00:03:33.280 align:start position:0% you use to communicate with and sell 00:03:33.280 --> 00:03:35.430 align:start position:0% you use to communicate with and sell products<00:03:34.080><c> to</c><00:03:34.239><c> your</c><00:03:34.480><c> audience.</c><00:03:34.959><c> Brands</c> 00:03:35.430 --> 00:03:35.440 align:start position:0% products to your audience. Brands 00:03:35.440 --> 00:03:37.589 align:start position:0% products to your audience. Brands typically<00:03:35.920><c> use</c><00:03:36.159><c> a</c><00:03:36.400><c> combination</c><00:03:36.799><c> of</c><00:03:37.040><c> digital,</c> 00:03:37.589 --> 00:03:37.599 align:start position:0% typically use a combination of digital, 00:03:37.599 --> 00:03:39.270 align:start position:0% typically use a combination of digital, offline,<00:03:38.400><c> free,</c><00:03:38.720><c> and</c><00:03:38.772><c> [music]</c><00:03:38.959><c> paid</c> 00:03:39.270 --> 00:03:39.280 align:start position:0% offline, free, and [music] paid 00:03:39.280 --> 00:03:41.190 align:start position:0% offline, free, and [music] paid channels. 00:03:41.190 --> 00:03:41.200 align:start position:0% channels. 00:03:41.200 --> 00:03:43.110 align:start position:0% channels. A<00:03:41.440><c> good</c><00:03:41.840><c> market</c><00:03:42.239><c> business</c><00:03:42.640><c> marketing</c> 00:03:43.110 --> 00:03:43.120 align:start position:0% A good market business marketing 00:03:43.120 --> 00:03:45.589 align:start position:0% A good market business marketing strategy<00:03:43.357><c> [music]</c><00:03:43.599><c> allows</c><00:03:44.000><c> you</c><00:03:44.239><c> to</c><00:03:44.480><c> optimize</c> 00:03:45.589 --> 00:03:45.599 align:start position:0% strategy [music] allows you to optimize 00:03:45.599 --> 00:03:47.430 align:start position:0% strategy [music] allows you to optimize your<00:03:45.840><c> time</c><00:03:46.080><c> and</c><00:03:46.319><c> money</c><00:03:46.480><c> on</c><00:03:46.720><c> tactics</c><00:03:47.120><c> that</c> 00:03:47.430 --> 00:03:47.440 align:start position:0% your time and money on tactics that 00:03:47.440 --> 00:03:50.550 align:start position:0% your time and money on tactics that support<00:03:47.760><c> your</c><00:03:48.080><c> overall</c><00:03:48.480><c> goals.</c> 00:03:50.550 --> 00:03:50.560 align:start position:0% support your overall goals. 00:03:50.560 --> 00:03:57.102 align:start position:0% support your overall goals. Connect<00:03:50.959><c> with</c><00:03:51.200><c> your</c><00:03:51.519><c> target</c><00:03:51.840><c> audience.</c> 00:03:57.102 --> 00:03:57.112 align:start position:0% 00:03:57.112 --> 00:04:04.070 align:start position:0% >> [music] 00:04:04.070 --> 00:04:04.080 align:start position:0% 00:04:04.080 --> 00:04:07.509 align:start position:0% >> So<00:04:04.879><c> key</c><00:04:05.200><c> takeaways</c><00:04:05.840><c> of</c><00:04:06.159><c> uh</c><00:04:06.400><c> Shopify</c><00:04:07.040><c> marketing</c> 00:04:07.509 --> 00:04:07.519 align:start position:0% >> So key takeaways of uh Shopify marketing 00:04:07.519 --> 00:04:10.309 align:start position:0% >> So key takeaways of uh Shopify marketing strategy<00:04:08.159><c> SEO</c><00:04:08.560><c> is</c><00:04:08.799><c> technical</c> 00:04:10.309 --> 00:04:10.319 align:start position:0% strategy SEO is technical 00:04:10.319 --> 00:04:12.630 align:start position:0% strategy SEO is technical content<00:04:10.720><c> funnel</c><00:04:11.120><c> social</c><00:04:11.519><c> commerce</c><00:04:12.159><c> AI</c> 00:04:12.630 --> 00:04:12.640 align:start position:0% content funnel social commerce AI 00:04:12.640 --> 00:04:22.550 align:start position:0% content funnel social commerce AI personalization<00:04:13.840><c> trust</c><00:04:14.239><c> drive</c><00:04:14.560><c> sales.</c> 00:04:22.550 --> 00:04:22.560 align:start position:0% 00:04:22.560 --> 00:04:24.710 align:start position:0% How<00:04:22.800><c> should</c><00:04:22.960><c> I</c><00:04:23.120><c> begin</c><00:04:23.360><c> a</c><00:04:23.680><c> Shopify</c><00:04:24.240><c> marketing</c> 00:04:24.710 --> 00:04:24.720 align:start position:0% How should I begin a Shopify marketing 00:04:24.720 --> 00:04:29.189 align:start position:0% How should I begin a Shopify marketing plan?<00:04:25.600><c> Start</c><00:04:25.919><c> by</c><00:04:26.320><c> clearly</c><00:04:26.960><c> defining</c> 00:04:29.189 --> 00:04:29.199 align:start position:0% plan? Start by clearly defining 00:04:29.199 --> 00:04:33.909 align:start position:0% plan? Start by clearly defining your<00:04:29.680><c> ideal</c><00:04:30.320><c> customer</c><00:04:30.880><c> profile</c> 00:04:33.909 --> 00:04:33.919 align:start position:0% 00:04:33.919 --> 00:04:35.749 align:start position:0% and<00:04:34.320><c> understanding</c><00:04:34.800><c> their</c><00:04:35.040><c> specific</c><00:04:35.440><c> pain</c> 00:04:35.749 --> 00:04:35.759 align:start position:0% and understanding their specific pain 00:04:35.759 --> 00:04:38.070 align:start position:0% and understanding their specific pain points<00:04:36.479><c> rather</c><00:04:36.800><c> than</c><00:04:37.040><c> attempting</c><00:04:37.440><c> to</c><00:04:37.680><c> launch</c> 00:04:38.070 --> 00:04:38.080 align:start position:0% points rather than attempting to launch 00:04:38.080 --> 00:04:40.469 align:start position:0% points rather than attempting to launch on<00:04:38.320><c> every</c><00:04:38.639><c> channel</c><00:04:39.440><c> simultaneously.</c><00:04:39.688><c> [music]</c> 00:04:40.469 --> 00:04:40.479 align:start position:0% on every channel simultaneously. [music] 00:04:40.479 --> 00:04:45.350 align:start position:0% on every channel simultaneously. [music] Focus<00:04:40.880><c> on</c><00:04:41.120><c> mastering</c><00:04:41.600><c> one</c><00:04:42.320><c> organic</c><00:04:42.880><c> channel.</c> 00:04:45.350 --> 00:04:45.360 align:start position:0% Focus on mastering one organic channel. 00:04:45.360 --> 00:04:49.189 align:start position:0% Focus on mastering one organic channel. Most<00:04:45.680><c> effective</c><00:04:46.160><c> tactic</c><00:04:46.720><c> for</c><00:04:47.360><c> Shopify.</c> 00:04:49.189 --> 00:04:49.199 align:start position:0% Most effective tactic for Shopify. 00:04:49.199 --> 00:04:51.909 align:start position:0% Most effective tactic for Shopify. While<00:04:49.440><c> effectiveness</c><00:04:50.080><c> depends</c><00:04:50.560><c> on</c><00:04:51.280><c> specific</c> 00:04:51.909 --> 00:04:51.919 align:start position:0% While effectiveness depends on specific 00:04:51.919 --> 00:04:53.990 align:start position:0% While effectiveness depends on specific brand, 00:04:53.990 --> 00:04:54.000 align:start position:0% brand, 00:04:54.000 --> 00:04:57.830 align:start position:0% brand, customer<00:04:54.800><c> retention</c><00:04:55.919><c> typically</c><00:04:56.400><c> yields</c><00:04:56.800><c> the</c> 00:04:57.830 --> 00:04:57.840 align:start position:0% customer retention typically yields the 00:04:57.840 --> 00:05:01.189 align:start position:0% customer retention typically yields the highest<00:04:58.400><c> ROI</c><00:04:59.120><c> because</c><00:04:59.840><c> retaining</c><00:05:00.880><c> an</c> 00:05:01.189 --> 00:05:01.199 align:start position:0% highest ROI because retaining an 00:05:01.199 --> 00:05:02.550 align:start position:0% highest ROI because retaining an existing<00:05:01.303><c> [music]</c><00:05:01.600><c> customer</c><00:05:02.080><c> is</c> 00:05:02.550 --> 00:05:02.560 align:start position:0% existing [music] customer is 00:05:02.560 --> 00:05:05.350 align:start position:0% existing [music] customer is significantly<00:05:03.360><c> less</c><00:05:03.840><c> expensive</c><00:05:05.040><c> than</c> 00:05:05.350 --> 00:05:05.360 align:start position:0% significantly less expensive than 00:05:05.360 --> 00:05:07.670 align:start position:0% significantly less expensive than acquiring<00:05:05.919><c> a</c><00:05:06.160><c> new</c><00:05:06.320><c> one</c><00:05:06.720><c> for</c><00:05:07.120><c> driving</c> 00:05:07.670 --> 00:05:07.680 align:start position:0% acquiring a new one for driving 00:05:07.680 --> 00:05:15.430 align:start position:0% acquiring a new one for driving immediate<00:05:07.853><c> [music]</c><00:05:08.240><c> sales.</c> 00:05:15.430 --> 00:05:15.440 align:start position:0% 00:05:15.440 --> 00:05:18.790 align:start position:0% I<00:05:15.600><c> love</c><00:05:16.240><c> my</c> 00:05:18.790 --> 00:05:18.800 align:start position:0% I love my 00:05:18.800 --> 00:05:22.310 align:start position:0% I love my I 00:05:22.310 --> 00:05:22.320 align:start position:0% 00:05:22.320 --> 00:05:40.593 align:start position:0% love 00:05:40.593 --> 00:05:40.603 align:start position:0% 00:05:40.603 --> 00:05:43.029 align:start position:0% [music] 00:05:43.029 --> 00:05:43.039 align:start position:0% 00:05:43.039 --> 00:05:45.510 align:start position:0% I<00:05:43.199><c> know</c> 00:05:45.510 --> 00:05:45.520 align:start position:0% 00:05:45.520 --> 00:05:56.969 align:start position:0% I<00:05:45.680><c> love</c><00:05:46.320><c> my</c> 00:05:56.969 --> 00:05:56.979 align:start position:0% 00:05:56.979 --> 00:06:02.209 align:start position:0% [music] 00:06:02.209 --> 00:06:02.219 align:start position:0% 00:06:02.219 --> 00:06:10.069 align:start position:0% [music]<00:06:02.720><c> heat.</c> 00:06:10.069 --> 00:06:10.079 align:start position:0% 00:06:10.079 --> 00:06:17.929 align:start position:0% >> [music] 00:06:17.929 --> 00:06:17.939 align:start position:0% 00:06:17.939 --> 00:06:24.479 align:start position:0% [music] 00:06:24.479 --> 00:06:24.489 align:start position:0% 00:06:24.489 --> 00:06:29.064 align:start position:0% [music] 00:06:29.064 --> 00:06:29.074 align:start position:0% 00:06:29.074 --> 00:06:33.649 align:start position:0% [music] 00:06:33.649 --> 00:06:33.659 align:start position:0% 00:06:33.659 --> 00:06:36.710 align:start position:0% [music] 00:06:36.710 --> 00:06:36.720 align:start position:0% 00:06:36.720 --> 00:06:38.234 align:start position:0% >> Baby, 00:06:38.234 --> 00:06:38.244 align:start position:0% >> Baby, 00:06:38.244 --> 00:07:00.504 align:start position:0% >> Baby, [music] 00:07:00.504 --> 00:07:00.514 align:start position:0% 00:07:00.514 --> 00:07:03.350 align:start position:0% [music] 00:07:03.350 --> 00:07:03.360 align:start position:0% 00:07:03.360 --> 00:07:05.589 align:start position:0% baby. 00:07:05.589 --> 00:07:05.599 align:start position:0% baby. 00:07:05.599 --> 00:07:09.019 align:start position:0% baby. I'm<00:07:06.080><c> sleep.</c> 00:07:09.019 --> 00:07:09.029 align:start position:0% I'm sleep. 00:07:09.029 --> 00:07:20.154 align:start position:0% I'm sleep. [music] 00:07:20.154 --> 00:07:20.164 align:start position:0% 00:07:20.164 --> 00:07:25.395 align:start position:0% [music] 00:07:25.395 --> 00:07:25.405 align:start position:0% 00:07:25.405 --> 00:07:37.840 align:start position:0% [music] 00:07:37.840 --> 00:07:37.850 align:start position:0% 00:07:37.850 --> 00:07:42.150 align:start position:0% >> [music] 00:07:42.150 --> 00:07:42.160 align:start position:0% 00:07:42.160 --> 00:07:52.905 align:start position:0% >> Father 00:07:52.905 --> 00:07:52.915 align:start position:0% 00:07:52.915 --> 00:08:00.110 align:start position:0% [music] 00:08:00.110 --> 00:08:00.120 align:start position:0% 00:08:00.120 --> 00:08:02.230 align:start position:0% >> [music] 00:08:02.230 --> 00:08:02.240 align:start position:0% 00:08:02.240 --> 00:08:03.909 align:start position:0% >> I<00:08:02.400><c> love</c> 00:08:03.909 --> 00:08:03.919 align:start position:0% >> I love 00:08:03.919 --> 00:08:24.345 align:start position:0% >> I love I<00:08:04.080><c> love</c><00:08:05.520><c> I</c><00:08:05.759><c> love</c> 00:08:24.345 --> 00:08:24.355 align:start position:0% 00:08:24.355 --> 00:08:27.350 align:start position:0% [music] 00:08:27.350 --> 00:08:27.360 align:start position:0% 00:08:27.360 --> 00:08:32.310 align:start position:0% I<00:08:27.520><c> love</c><00:08:28.960><c> I</c><00:08:29.520><c> keep</c><00:08:29.759><c> on</c><00:08:30.000><c> holding</c><00:08:30.639><c> my</c><00:08:30.905><c> [music]</c> 00:08:32.310 --> 00:08:32.320 align:start position:0% I love I keep on holding my [music] 00:08:32.320 --> 00:08:35.829 align:start position:0% I love I keep on holding my [music] I 00:08:35.829 --> 00:08:35.839 align:start position:0% 00:08:35.839 --> 00:08:37.445 align:start position:0% love 00:08:37.445 --> 00:08:37.455 align:start position:0% love 00:08:37.455 --> 00:08:46.616 align:start position:0% love [music] 00:08:46.616 --> 00:08:46.626 align:start position:0% 00:08:46.626 --> 00:08:53.166 align:start position:0% [music] 00:08:53.166 --> 00:08:53.176 align:start position:0% 00:08:53.176 --> 00:09:01.026 align:start position:0% >> [music] 00:09:01.026 --> 00:09:01.036 align:start position:0% 00:09:01.036 --> 00:09:10.196 align:start position:0% [music] 00:09:10.196 --> 00:09:10.206 align:start position:0% 00:09:10.206 --> 00:09:14.781 align:start position:0% [music] 00:09:14.781 --> 00:09:14.791 align:start position:0% 00:09:14.791 --> 00:09:19.110 align:start position:0% [music] 00:09:19.110 --> 00:09:19.120 align:start position:0% 00:09:19.120 --> 00:09:23.951 align:start position:0% >> I<00:09:19.200><c> love</c><00:09:19.376><c> [music]</c> 00:09:23.951 --> 00:09:23.961 align:start position:0% 00:09:23.961 --> 00:09:44.256 align:start position:0% [music] 00:09:44.256 --> 00:09:44.266 align:start position:0% 00:09:44.266 --> 00:09:46.790 align:start position:0% [music] 00:09:46.790 --> 00:09:46.800 align:start position:0% 00:09:46.800 --> 00:09:49.829 align:start position:0% baby<00:09:47.519><c> love.</c> 00:09:49.829 --> 00:09:49.839 align:start position:0% baby love. 00:09:49.839 --> 00:09:59.976 align:start position:0% baby love. I'm<00:09:50.000><c> holding</c><00:09:50.816><c> [music]</c> 00:09:59.976 --> 00:09:59.986 align:start position:0% 00:09:59.986 --> 00:10:12.421 align:start position:0% [music] 00:10:12.421 --> 00:10:12.431 align:start position:0% 00:10:12.431 --> 00:10:23.557 align:start position:0% [music] 00:10:23.557 --> 00:10:23.567 align:start position:0% 00:10:23.567 --> 00:10:23.910 align:start position:0% >> [music] 00:10:23.910 --> 00:10:23.920 align:start position:0% >> [music] 00:10:23.920 --> 00:10:30.762 align:start position:0% >> [music] >> Found 00:10:30.762 --> 00:10:30.772 align:start position:0% 00:10:30.772 --> 00:10:36.657 align:start position:0% [music] 00:10:36.657 --> 00:10:36.667 align:start position:0% 00:10:36.667 --> 00:10:41.242 align:start position:0% [music]<00:10:36.720><c> all</c><00:10:36.880><c> day.</c><00:10:37.279><c> Fallleep.</c> 00:10:41.242 --> 00:10:41.252 align:start position:0% 00:10:41.252 --> 00:10:43.990 align:start position:0% [music] 00:10:43.990 --> 00:10:44.000 align:start position:0% 00:10:44.000 --> 00:10:45.827 align:start position:0% I<00:10:44.079><c> love</c> 00:10:45.827 --> 00:10:45.837 align:start position:0% I love 00:10:45.837 --> 00:10:47.350 align:start position:0% I love [music] 00:10:47.350 --> 00:10:47.360 align:start position:0% [music] 00:10:47.360 --> 00:10:49.110 align:start position:0% [music] the 00:10:49.110 --> 00:10:49.120 align:start position:0% the 00:10:49.120 --> 00:10:52.120 align:start position:0% the love.