AI Mastery

WEBVTT
Kind: captions
Language: en

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In<00:00:00.320><c> today's</c><00:00:00.560><c> video,</c><00:00:00.960><c> I'm</c><00:00:01.280><c> going</c><00:00:01.360><c> to</c><00:00:01.520><c> teach</c><00:00:01.680><c> you</c>

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In today's video, I'm going to teach you
 

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In today's video, I'm going to teach you
how<00:00:02.000><c> to</c><00:00:02.159><c> embrace</c><00:00:02.560><c> AB</c><00:00:02.960><c> testing</c><00:00:03.360><c> on</c><00:00:03.600><c> Shopify.</c>

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how to embrace AB testing on Shopify.
 

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how to embrace AB testing on Shopify.
We're<00:00:04.960><c> going</c><00:00:05.040><c> to</c><00:00:05.200><c> install</c><00:00:05.520><c> a</c><00:00:05.759><c> reliable</c>

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We're going to install a reliable
 

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We're going to install a reliable
testing<00:00:06.560><c> app</c><00:00:06.960><c> and</c><00:00:07.200><c> walk</c><00:00:07.440><c> through</c><00:00:07.759><c> launching</c>

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testing app and walk through launching
 

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testing app and walk through launching
your<00:00:08.320><c> first</c><00:00:08.559><c> experiment</c><00:00:09.440><c> so</c><00:00:09.679><c> you</c><00:00:09.920><c> can</c>

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your first experiment so you can
 

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your first experiment so you can
confidently<00:00:10.719><c> optimize</c><00:00:11.360><c> pages</c><00:00:11.759><c> and</c><00:00:12.080><c> lift</c>

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confidently optimize pages and lift
 

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confidently optimize pages and lift
performance.<00:00:13.759><c> Start</c><00:00:14.000><c> inside</c><00:00:14.320><c> your</c><00:00:14.480><c> Shopify</c>

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performance. Start inside your Shopify
 

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performance. Start inside your Shopify
admin.<00:00:16.160><c> Head</c><00:00:16.400><c> to</c><00:00:16.480><c> the</c><00:00:16.640><c> app</c><00:00:16.960><c> section,</c><00:00:17.840><c> then</c>

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admin. Head to the app section, then
 

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admin. Head to the app section, then
choose<00:00:18.320><c> the</c><00:00:18.560><c> option</c><00:00:18.800><c> to</c><00:00:19.039><c> add</c><00:00:19.279><c> apps.</c><00:00:20.400><c> This</c>

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choose the option to add apps. This
 

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choose the option to add apps. This
opens<00:00:20.880><c> the</c><00:00:21.039><c> Shopify</c><00:00:21.600><c> app</c><00:00:21.840><c> store</c><00:00:22.320><c> where</c><00:00:22.560><c> you'll</c>

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opens the Shopify app store where you'll
 

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opens the Shopify app store where you'll
use<00:00:22.960><c> the</c><00:00:23.199><c> search</c><00:00:23.439><c> bar</c><00:00:23.680><c> to</c><00:00:23.920><c> find</c><00:00:24.400><c> Shogun</c><00:00:25.199><c> AB</c>

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use the search bar to find Shogun AB
 

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use the search bar to find Shogun AB
testing.<00:00:27.119><c> When</c><00:00:27.359><c> you</c><00:00:27.519><c> see</c><00:00:27.599><c> the</c><00:00:27.760><c> app</c><00:00:28.000><c> listing,</c>

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testing. When you see the app listing,
 

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testing. When you see the app listing,
open<00:00:28.800><c> it</c><00:00:29.039><c> and</c><00:00:29.279><c> select</c><00:00:29.679><c> install.</c><00:00:31.039><c> Approve</c><00:00:31.439><c> the</c>

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open it and select install. Approve the
 

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open it and select install. Approve the
permissions<00:00:32.079><c> and</c><00:00:32.320><c> billing</c><00:00:32.719><c> prompt</c><00:00:33.040><c> so</c><00:00:33.200><c> the</c>

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permissions and billing prompt so the
 

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permissions and billing prompt so the
app<00:00:33.520><c> can</c><00:00:33.760><c> connect</c><00:00:34.000><c> to</c><00:00:34.160><c> your</c><00:00:34.399><c> store.</c><00:00:34.960><c> Then</c>

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app can connect to your store. Then
 

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app can connect to your store. Then
review<00:00:35.520><c> the</c><00:00:35.680><c> plan</c><00:00:36.000><c> options</c><00:00:36.399><c> and</c><00:00:36.719><c> choose</c><00:00:36.960><c> the</c>

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review the plan options and choose the
 

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review the plan options and choose the
one<00:00:37.280><c> that</c><00:00:37.440><c> fits</c><00:00:37.680><c> your</c><00:00:37.840><c> needs.</c><00:00:38.960><c> You</c><00:00:39.200><c> can</c><00:00:39.280><c> always</c>

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one that fits your needs. You can always
 

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one that fits your needs. You can always
upgrade<00:00:40.079><c> later</c><00:00:40.320><c> as</c><00:00:40.559><c> your</c><00:00:40.719><c> testing</c><00:00:41.040><c> road</c><00:00:41.360><c> map</c>

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upgrade later as your testing road map
 

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upgrade later as your testing road map
grows.<00:00:42.879><c> Once</c><00:00:43.280><c> Shogun</c><00:00:43.840><c> opens,</c><00:00:44.320><c> you'll</c><00:00:44.559><c> land</c><00:00:44.800><c> in</c>

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grows. Once Shogun opens, you'll land in
 

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grows. Once Shogun opens, you'll land in
its<00:00:45.200><c> testing</c><00:00:45.520><c> workspace.</c><00:00:46.879><c> Here</c><00:00:47.360><c> you</c><00:00:47.600><c> can</c>

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its testing workspace. Here you can
 

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its testing workspace. Here you can
preview<00:00:48.079><c> the</c><00:00:48.320><c> different</c><00:00:48.559><c> test</c><00:00:48.879><c> types</c><00:00:49.200><c> to</c>

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preview the different test types to
 

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preview the different test types to
learn<00:00:49.680><c> what</c><00:00:49.920><c> each</c><00:00:50.160><c> one</c><00:00:50.399><c> controls.</c>

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learn what each one controls.
 

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learn what each one controls.
Explore<00:00:52.239><c> the</c><00:00:52.480><c> pages</c><00:00:52.879><c> option</c><00:00:53.199><c> for</c><00:00:53.520><c> testing</c>

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Explore the pages option for testing
 

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Explore the pages option for testing
individual<00:00:54.480><c> pages,</c><00:00:55.520><c> templates</c><00:00:56.000><c> for</c><00:00:56.239><c> reusable</c>

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individual pages, templates for reusable
 

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individual pages, templates for reusable
layouts,<00:00:57.920><c> theme</c><00:00:58.239><c> for</c><00:00:58.480><c> broader</c><00:00:58.879><c> design</c>

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layouts, theme for broader design
 

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layouts, theme for broader design
changes,<00:01:00.160><c> and</c><00:01:00.399><c> split</c><00:01:00.800><c> URL.</c><00:01:01.760><c> If</c><00:01:01.920><c> you</c><00:01:02.079><c> want</c><00:01:02.160><c> to</c>

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changes, and split URL. If you want to
 

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changes, and split URL. If you want to
compare<00:01:02.719><c> separate</c><00:01:03.039><c> URLs</c><00:01:03.600><c> against</c><00:01:03.920><c> each</c>

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compare separate URLs against each
 

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compare separate URLs against each
other,<00:01:04.960><c> a</c><00:01:05.199><c> quick</c><00:01:05.439><c> preview</c><00:01:05.920><c> helps</c><00:01:06.159><c> you</c><00:01:06.320><c> choose</c>

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other, a quick preview helps you choose
 

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other, a quick preview helps you choose
the<00:01:06.799><c> right</c><00:01:06.960><c> path</c><00:01:07.360><c> before</c><00:01:07.600><c> you</c><00:01:07.760><c> commit.</c><00:01:09.200><c> To</c><00:01:09.360><c> see</c>

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the right path before you commit. To see
 

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the right path before you commit. To see
how<00:01:09.680><c> settings</c><00:01:10.080><c> look</c><00:01:10.240><c> in</c><00:01:10.479><c> practice,</c><00:01:11.200><c> open</c><00:01:11.520><c> an</c>

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how settings look in practice, open an
 

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how settings look in practice, open an
example<00:01:12.080><c> like</c><00:01:12.400><c> prices.</c><00:01:13.680><c> This</c><00:01:13.920><c> is</c><00:01:14.000><c> a</c><00:01:14.240><c> useful</c>

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example like prices. This is a useful
 

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example like prices. This is a useful
way<00:01:14.720><c> to</c><00:01:14.960><c> understand</c><00:01:15.360><c> where</c><00:01:15.680><c> variance,</c><00:01:16.479><c> goals,</c>

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way to understand where variance, goals,
 

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way to understand where variance, goals,
and<00:01:17.280><c> targeting</c><00:01:17.759><c> live.</c>

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and targeting live.
 

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and targeting live.
If<00:01:19.680><c> you</c><00:01:19.840><c> open</c><00:01:20.080><c> an</c><00:01:20.320><c> element</c><00:01:20.560><c> or</c><00:01:20.799><c> highlight</c><00:01:21.119><c> a</c>

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If you open an element or highlight a
 

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If you open an element or highlight a
component<00:01:21.680><c> in</c><00:01:21.840><c> the</c><00:01:22.000><c> editor,</c><00:01:22.880><c> feel</c><00:01:23.119><c> free</c><00:01:23.280><c> to</c>

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component in the editor, feel free to
 

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component in the editor, feel free to
discard<00:01:23.920><c> those</c><00:01:24.240><c> changes</c><00:01:24.560><c> to</c><00:01:24.799><c> return</c><00:01:25.040><c> to</c><00:01:25.200><c> a</c>

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discard those changes to return to a
 

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discard those changes to return to a
clean<00:01:25.600><c> slate.</c><00:01:26.400><c> No</c><00:01:26.640><c> harm</c><00:01:26.960><c> done.</c><00:01:28.240><c> The</c><00:01:28.479><c> goal</c><00:01:28.640><c> is</c>

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clean slate. No harm done. The goal is
 

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clean slate. No harm done. The goal is
to<00:01:29.040><c> get</c><00:01:29.200><c> comfortable</c><00:01:29.600><c> before</c><00:01:29.920><c> running</c><00:01:30.159><c> a</c><00:01:30.400><c> live</c>

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to get comfortable before running a live
 

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to get comfortable before running a live
test.<00:01:31.680><c> From</c><00:01:31.920><c> the</c><00:01:32.079><c> main</c><00:01:32.320><c> app</c><00:01:32.560><c> area,</c><00:01:33.040><c> start</c><00:01:33.280><c> a</c>

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test. From the main app area, start a
 

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test. From the main app area, start a
new<00:01:33.600><c> test.</c><00:01:34.640><c> Choose</c><00:01:34.880><c> to</c><00:01:35.119><c> start</c><00:01:35.280><c> a</c><00:01:35.520><c> page</c><00:01:35.840><c> test</c>

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new test. Choose to start a page test
 

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new test. Choose to start a page test
when<00:01:36.320><c> you're</c><00:01:36.479><c> ready</c><00:01:36.640><c> to</c><00:01:36.880><c> focus</c><00:01:37.119><c> on</c><00:01:37.280><c> a</c><00:01:37.520><c> single</c>

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when you're ready to focus on a single
 

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when you're ready to focus on a single
page.<00:01:39.119><c> Next,</c><00:01:39.920><c> pick</c><00:01:40.159><c> the</c><00:01:40.320><c> page</c><00:01:40.560><c> you</c><00:01:40.720><c> want</c><00:01:40.799><c> to</c>

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page. Next, pick the page you want to
 

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page. Next, pick the page you want to
optimize.<00:01:42.400><c> This</c><00:01:42.560><c> could</c><00:01:42.799><c> be</c><00:01:42.880><c> a</c><00:01:43.119><c> product</c><00:01:43.360><c> detail</c>

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optimize. This could be a product detail
 

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optimize. This could be a product detail
page,<00:01:44.320><c> a</c><00:01:44.560><c> landing</c><00:01:44.880><c> page,</c><00:01:45.360><c> or</c><00:01:45.600><c> a</c><00:01:45.759><c> collection.</c>

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page, a landing page, or a collection.
 

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page, a landing page, or a collection.
Selecting<00:01:47.680><c> the</c><00:01:47.840><c> right</c><00:01:48.079><c> page</c><00:01:48.399><c> matters.</c>

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Selecting the right page matters.
 

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Selecting the right page matters.
Prioritize<00:01:50.399><c> high</c><00:01:50.720><c> traffic</c><00:01:51.040><c> or</c><00:01:51.360><c> high</c><00:01:51.600><c> impact</c>

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Prioritize high traffic or high impact
 

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Prioritize high traffic or high impact
pages<00:01:52.640><c> so</c><00:01:52.880><c> you</c><00:01:53.119><c> reach</c><00:01:53.360><c> conclusions</c><00:01:54.000><c> faster.</c>

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pages so you reach conclusions faster.
 

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pages so you reach conclusions faster.
Now<00:01:55.920><c> set</c><00:01:56.159><c> your</c><00:01:56.399><c> primary</c><00:01:56.799><c> success</c><00:01:57.280><c> metric.</c><00:01:58.240><c> You</c>

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Now set your primary success metric. You
 

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Now set your primary success metric. You
can<00:01:58.560><c> track</c><00:01:58.960><c> conversion</c><00:01:59.439><c> for</c><00:01:59.759><c> purchases,</c>

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can track conversion for purchases,
 

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can track conversion for purchases,
clickthrough<00:02:01.360><c> if</c><00:02:01.520><c> you</c><00:02:01.680><c> care</c><00:02:01.920><c> about</c><00:02:02.159><c> button</c><00:02:02.479><c> or</c>

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clickthrough if you care about button or
 

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clickthrough if you care about button or
link<00:02:02.960><c> engagement,</c><00:02:04.320><c> form</c><00:02:04.719><c> submission</c><00:02:05.119><c> for</c>

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link engagement, form submission for
 

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link engagement, form submission for
lead<00:02:05.680><c> capture,</c><00:02:06.799><c> revenue</c><00:02:07.200><c> per</c><00:02:07.520><c> visitor</c><00:02:07.920><c> when</c>

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lead capture, revenue per visitor when
 

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lead capture, revenue per visitor when
you<00:02:08.239><c> want</c><00:02:08.399><c> revenue</c><00:02:08.800><c> efficiency,</c><00:02:10.000><c> or</c><00:02:10.239><c> average</c>

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you want revenue efficiency, or average
 

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you want revenue efficiency, or average
order<00:02:10.959><c> value</c><00:02:11.200><c> if</c><00:02:11.440><c> you're</c><00:02:11.599><c> testing</c><00:02:12.000><c> pricing,</c>

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order value if you're testing pricing,
 

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order value if you're testing pricing,
bundles,<00:02:13.280><c> or</c><00:02:13.520><c> upsells.</c>

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bundles, or upsells.
 

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bundles, or upsells.
Choose<00:02:15.840><c> the</c><00:02:16.000><c> one</c><00:02:16.239><c> metric</c><00:02:16.720><c> that</c><00:02:16.959><c> best</c><00:02:17.200><c> matches</c>

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Choose the one metric that best matches
 

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Choose the one metric that best matches
the<00:02:17.840><c> purpose</c><00:02:18.080><c> of</c><00:02:18.319><c> your</c><00:02:18.480><c> experiment</c><00:02:19.280><c> to</c><00:02:19.520><c> keep</c>

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the purpose of your experiment to keep
 

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the purpose of your experiment to keep
results<00:02:20.160><c> clear</c><00:02:20.400><c> and</c><00:02:20.720><c> actionable.</c><00:02:22.160><c> When</c><00:02:22.480><c> your</c>

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results clear and actionable. When your
 

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results clear and actionable. When your
page<00:02:23.040><c> and</c><00:02:23.200><c> metric</c><00:02:23.599><c> are</c><00:02:23.840><c> selected,</c><00:02:24.480><c> save</c><00:02:24.800><c> your</c>

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page and metric are selected, save your
 

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page and metric are selected, save your
configuration.

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configuration.
 

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configuration.
That<00:02:26.879><c> locks</c><00:02:27.120><c> in</c><00:02:27.280><c> the</c><00:02:27.440><c> structure</c><00:02:27.680><c> of</c><00:02:27.840><c> your</c><00:02:28.000><c> test</c>

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That locks in the structure of your test
 

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That locks in the structure of your test
so<00:02:28.640><c> you</c><00:02:28.800><c> can</c><00:02:28.879><c> move</c><00:02:29.040><c> on</c><00:02:29.200><c> to</c><00:02:29.360><c> building</c><00:02:29.680><c> variance</c>

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so you can move on to building variance
 

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so you can move on to building variance
and<00:02:30.480><c> launching</c><00:02:30.879><c> with</c><00:02:31.120><c> confidence.</c>

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and launching with confidence.
 

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and launching with confidence.
A<00:02:33.040><c> quick</c><00:02:33.280><c> tip</c><00:02:33.680><c> before</c><00:02:33.920><c> you</c><00:02:34.080><c> go</c><00:02:34.239><c> live,</c><00:02:35.360><c> aim</c><00:02:35.680><c> for</c>

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A quick tip before you go live, aim for
 

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A quick tip before you go live, aim for
a<00:02:36.000><c> fair</c><00:02:36.239><c> traffic</c><00:02:36.640><c> split.</c><00:02:37.440><c> Avoid</c><00:02:37.840><c> changing</c>

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a fair traffic split. Avoid changing
 

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a fair traffic split. Avoid changing
variance<00:02:38.560><c> mid</c><00:02:38.879><c> test</c><00:02:39.360><c> and</c><00:02:39.599><c> allow</c><00:02:39.920><c> enough</c><00:02:40.160><c> time</c>

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variance mid test and allow enough time
 

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variance mid test and allow enough time
for<00:02:40.640><c> statistically</c><00:02:41.200><c> reliable</c><00:02:41.680><c> results</c><00:02:42.080><c> based</c>

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for statistically reliable results based
 

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for statistically reliable results based
on<00:02:42.480><c> your</c><00:02:42.640><c> traffic</c><00:02:42.959><c> and</c><00:02:43.200><c> conversion</c><00:02:43.599><c> rate.</c>

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on your traffic and conversion rate.
 

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on your traffic and conversion rate.
That's<00:02:44.879><c> it.</c><00:02:45.599><c> Your</c><00:02:45.840><c> Shopify</c><00:02:46.319><c> store</c><00:02:46.560><c> is</c><00:02:46.800><c> set</c><00:02:46.879><c> up</c>

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That's it. Your Shopify store is set up
 

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That's it. Your Shopify store is set up
to<00:02:47.200><c> embrace</c><00:02:47.599><c> AB</c><00:02:48.000><c> testing</c><00:02:48.319><c> with</c><00:02:48.480><c> Shogun.</c>