www.shopify.com
내용
랜딩페이지는 잠재 고객과 브랜드가 처음 만나는 접점인 경우가 많습니다. 첫인상이 중요하듯, 랜딩페이지 역시 강력한 임팩트를 남겨야 합니다. 방문자를 효과적으로 전환시키기 위해 랜딩페이지에 화려한 기능들을 모두 담을 필요는 없지만, 고객의 마음을 사로잡을 수는 있어야 합니다.
어떤 메시지로 고객의 관심을 끌 수 있을까요? 그리고 고객이 행동을 취하기 가장 쉬운 방법은 무엇일까요? 이러한 질문에 답하고, 그에 맞게 랜딩페이지를 설계하여 전환율을 높인다면 궁극적으로 수익 증대로 이어질 것입니다.
훌륭한 랜딩페이지의 조건과 직접 랜딩페이지를 설계하는 단계별 방법에 대해 알아보겠습니다.
전환율 높은 랜딩페이지란 무엇인가요?
성과와 전환율이 높은 랜딩페이지는 하나의 전환 행동에 집중하여 설계되었으며, 그 특정 목표를 효과적으로 달성하는 페이지입니다. 전환 행동은 이메일 뉴스레터 구독부터 제품 구매까지 다양할 수 있습니다.
가장 단순하게 말하면, 랜딩페이지는 방문자가 사이트에 도착했을 때 처음 보게 되는 페이지입니다. 기술적으로는 어떤 페이지든 랜딩페이지가 될 수 있지만, 마케팅에서 랜딩페이지는 첫 번째 진입점으로 특별히 설계되며, 일반적으로 집중된 전환 목표를 가지고 있습니다.
명확한 클릭 유도 문구(CTA)와 강력한 가치 제안 같은 랜딩페이지 원칙을 특정 페이지와 캠페인에 적용하면 전체 전환율이 향상됩니다. 이는 광고를 통한 신규 고객 확보 능력 개선과 더 효율적인 매출 성장 같은 사업 효과로 이어집니다. 전자상거래에서 랜딩페이지 전환율 6.6%는 평균으로 간주되며, 이보다 높으면 성공적인 것으로 평가됩니다.
전환율 높은 랜딩페이지의 핵심 요소는 무엇인가요?
이 다섯 가지 핵심 요소는 함께 작용하여 사이트 방문자를 전환으로 이끌고 랜딩페이지의 성공을 결정합니다.
가치 제안
가치 제안은 단순한 멋진 문구가 아닙니다. 브랜드의 핵심 메시지이자 고객이 전환하는 이유입니다. 방문자가 페이지에 도착했을 때 "나에게 어떤 이익이 있는가?"라는 질문에 대한 명확한 답을 찾고 있습니다. 가치 제안은 다음을 포함하여 빠르고 명확하게 답을 제공해야 합니다.
- 이 제품이나 서비스는 무엇인가요?
- 왜 관심을 가져야 하나요?
- 왜 경쟁사가 아닌 여러분 회사를 선택해야 하나요?
가치 제안이 사업의 제품이나 서비스에만 적용된다는 것은 흔한 오해입니다. 실제로 가치 제안은 구매나 이메일 혜택 가입같이 고객이 행동하길 바라는 부분까지 포괄합니다.
카피라이팅과 스토리텔링
가치 제안은 종종 문구와 비주얼의 조합으로 표현됩니다. 강력한 카피라이팅은 고객이 몇 마디 단어만으로 행동의 가치를 이해하고 믿도록 돕는 반면, 스토리텔링은 감정적인 연결을 형성합니다.
잘 작성된 문구는 제안이 고객에게 관련성 있게 느껴지도록 하여 브랜드나 제품에 대한 신뢰를 높입니다. 방문자가 "이해했다"고 느낄 때, 전환을 향한 다음 단계를 밟을 가능성이 높아집니다.
UX 디자인
좋은 사용자 경험(UX) 디자인은 사용자가 쇼핑 여정에서 길을 잃거나 주의가 산만해지거나 좌절하지 않도록 보장합니다. UX 디자인은 방문자를 원하는 전환으로 안내하여 그들의 경로를 명확하고 수월하게 만듭니다.
여기에는 다음이 포함됩니다.
- 한눈에 파악할 수 있는 스캔 가능한 콘텐츠
- 명확한 내비게이션 신호
- 빠른 로딩 시간
인지적 편의성
인지적 편의성은 방문자가 랜딩페이지와 얼마나 쉽게 상호작용을 할 수 있는지를 의미합니다. 메시지를 파악하기 쉬울수록 방문자가 전환할 가능성이 높아집니다. 예를 들어, 리뷰나 고객 후기 형태의 사회적 증거는 이미 혜택을 받은 다른 사람들을 보여줌으로써 랜딩페이지 방문자를 안심시킵니다.
매끄러운 사용자 경험
마찰은 마치 자전거를 타는 사람에게 맞바람이 부는 것과 같은 저항을 유발합니다. 인지적 편의성을 높이는 것 외에도, 랜딩페이지는 가능한 모든 곳에서 마찰을 줄여야 합니다. 마찰에는 문구, 비주얼, 사용성이 포함될 수 있으며, 방문자가 속도를 늦추거나 선택을 재고하게 만드는 모든 것을 의미합니다. 혼란스러운 내비게이션, 불분명한 CTA, 느린 로딩 시간, 후기나 사회적 증거 같은 신뢰할 만한 신호의 부족은 모두 불필요한 장애물이 될 수 있습니다.
전환율 높은 랜딩페이지 제작 방법
생성하는 각 페이지에서 더 많은 전환을 이끌어내는 데 도움이 되는 랜딩페이지 모범 사례들을 소개합니다.
1. 목표 정의하기
방문자가 페이지에 도착했을 때 어떤 행동을 하길 원하나요? 제품 구매인가요, 가입인가요, 아니면 통화 예약인가요? 목표를 이해하면 문구부터 디자인까지 모든 요소가 방문자를 그 목표로 안내해야 합니다.
2. 강력한 가치 제안 만들기
가치 제안을 만들 때는 고객의 고충과 랜딩페이지의 목표를 고려하여 다음 요소들을 검토하세요.
- 꿈의 결과. "더 많은 돈", "더 매력적인 외모", "더 적은 골칫거리" 같은 용어로 표현될 수 있습니다. 이는 혜택("더 날씬해 보이기")이나 기능("슬리밍 원단")일 수 있습니다.
- 달성 가능성에 대한 인식. 이 시점에서 방문자의 투자 위험을 최소화하고 싶을 것입니다. 이는 보통 사회적 증거를 통해 이루어지지만 보장, 신뢰성 신호, 핵심 기능도 포함됩니다.
- 시간 지연. 이 요소는 종종 간과되지만 전환과 이탈(아무 행동도 취하지 않고 떠나는 방문자) 사이의 차이를 만들 수 있습니다. 방문자가 혜택을 보기까지 얼마나 걸릴지 명확히 명시하세요. ("즉각적으로 날씬해 보이는 효과")
- 노력과 희생. 금전적 또는 시간적 희생이 포함될 수 있습니다. 고가 제품을 판매한다면 편의성, 지원, 장기적 보상("헬스장 멤버십보다 쉽게")을 강조하여 투자를 정당화하세요.
3. 매력적인 헤드라인 작성하기
방문자의 주의를 끌 수 있는 시간은 몇 초뿐입니다. 명확하고 매력적인 헤드라인은 고유한 가치 제안을 즉시 전달해야 합니다. 사용자가 얻을 수 있는 것을 보여주기 위해 기능보다 결과를 우선시하세요.
예를 들어, 휴대용 블렌더 랜딩페이지의 결과 중심 헤드라인은 "언제든지 건강한 스무디를 주방 청소 없이"가 될 것입니다. 기능 중심 헤드라인은 "USB 충전식 6날 휴대용 블렌더"가 될 것입니다. 첫 번째 헤드라인은 사용자의 건강과 편의성에 대한 욕구에 어필하는 반면, 두 번째는 그것이 무엇인지는 말하지만 왜 중요한지는 말하지 않습니다.
4. 고품질 비주얼 포함하기
고화질 이미지, 라이프스타일 사진, 데모 동영상을 사용하여 제안을 실제로 보여주세요. 예를 들어, 캠핑이나 사무실에서 스무디를 만드는 사람들의 이미지와 스무디 메이커의 충전식 배터리 사용법에 대한 데모 동영상을 포함할 수 있습니다.
5. 사회적 증거 추가하기
리뷰가 없는 제품, 별 다섯 개 만점을 맞은 리뷰, 고객 사용 이미지가 있는 제품 중 어느 것을 구매할 가능성이 높나요? 제품이 유명 매체에 소개되었다면 후기, 사용자 생성 콘텐츠(UGC), 미디어 로고를 포함하세요. 이 모든 것이 신뢰도를 높이고 전환에 대한 망설임을 줄입니다.
6. 인지적 편의성 최적화하기
랜딩페이지 콘텐츠가 방문자를 전환으로 이끌고 있는지 확인하세요. 여기에는 다음이 포함됩니다.
- 긴급성. 시간 압박("단 3개 남음!")문구를 만들어 더 빠른 의사결정을 유도하세요.
- 매몰 비용 오류. 매몰 비용 오류를 활용하고 과거 투자를 활용하여 방문자가 행동을 완료하도록 동기를 부여하세요. ("여기까지 왔는데 놓치지 마세요")
- 프레이밍 효과. 인식에 영향을 주기 위해 정보를 더 매력적인 방식으로 제시하세요. ("95% 무지방" vs "5% 지방")
- 후광 효과. 유명인이나 인플루언서 추천 같은 긍정적 연상을 사용하여 인지된 품질을 높이는 후광 효과를 활용하세요.
7. 마찰 줄이기
성공적인 랜딩페이지는 방문자의 전환 결정을 늦출 수 있는 모든 요소를 제거합니다. 페이지 마찰을 줄이려면 다음을 고려하세요.
- 사용성. 페이지가 간단하고 직관적으로 사용할 수 있는지 확인하세요.
- 명확성. 모든 문구, 비주얼, CTA가 명확하고 매력적인지 확인하세요.
- 방해 요소. 방문자의 전환 경로를 방해할 수 있는 복잡한 텍스트, 주의를 산만하게 하는 비주얼, 불필요한 링크를 제거하세요.
- 노력. 전환에 필요한 단계나 클릭 수를 최소화하세요.
- 신뢰. 반품 정책, 인식 가능한 결제 아이콘 같은 신뢰 신호를 포함하세요.
8. 테스트 및 문제 해결하기
랜딩페이지가 활성화되면 분석할 수 있는 데이터를 얻기 위해 최소 2주를 기다리세요. 예상대로 성과를 내고 있나요? 그렇지 않다면 A/B 테스트 도구인 Shoplift(현재 한국어 제공 안 함), Intelligems, VWO를 사용하여 다양한 변형을 테스트하고 어느 것이 전환율이 더 높은지 확인하세요.
장바구니 추가 클릭률 개선이나 스크롤 깊이 증가 같은 명확한 목표로 시작하세요. CTA 문구를 두 가지 버전으로 만드는 것처럼 동일한 요소에 두 가지 변형을 만드세요. 결과가 혼재될 수 있으므로 동시에 하나 이상의 요소를 테스트하는 것은 피하세요. 통계적으로 유의미한 결과에 도달할 때까지 데이터를 수집하세요. 일반적으로 결정을 내리기 전에 최소 1,000명의 방문자가 필요합니다. 페이지 성과가 이상해 보인다면 랜딩페이지 이외의 부분을 살펴보는 것을 고려하세요. 때로는 페이지가 문제가 아니라 유입되는 트래픽의 품질이 문제일 수 있습니다.
"유입되는 트래픽이 좋지 않으면 랜딩페이지가 작동하지 않을 것입니다."라고 액세서리 회사 Ridge의 전자상거래 매니저 Mike De Lia는 말합니다. 예를 들어, 한 사례에서 Ridge 팀은 두 랜딩페이지 버전 간에 30달러(약 4만 3,557원)의 평균 주문 가치(AOV) 차이를 발견했습니다. Mike는 추가 조사를 통해 페이지로 저품질 트래픽을 보내는 실적이 저조한 광고를 발견했다고 이야기했습니다.
전환율 높은 랜딩페이지 FAQ
전환율 높은 랜딩페이지란 무엇인가요?
전환율 높은 랜딩페이지는 하나의 목적에 집중하여 방문자가 특정 행동을 하도록 성공적으로 안내하는 웹 페이지입니다.
랜딩페이지의 전환율은 어떻게 높일 수 있나요?
랜딩페이지를 만들 때 매력적인 가치 제안을 만들고 페이지 전체에서 문구와 디자인 요소를 사용하여 이를 강화하세요. 가능한 모든 곳에서 전환에 대한 마찰을 줄이고 인지적 편의성을 개선하세요.
원문 자막 펼치기
<!DOCTYPE html><html lang="ko" dir="ltr"><head><script data-pre-hydration-monitor="true">(()=>{try{if(typeof MutationObserver>"u")return;const r=20,f=120,s={injectedElements:[],removedElements:[],attributesChanged:[]},c=t=>t?t.length>f?`${t.slice(0,f)}...`:t:"",N=["cdn.shopify.com","shopify.com","shopifycloud"],b=t=>t?N.some(e=>t.includes(e)):!1,m=t=>{const e=t.nodeName;if(!e||e==="#text"||e==="#comment")return null;const n=t.id?`#${t.id}`:"";let o="";if(t.className&&typeof t.className=="string"){const p=t.className.trim().split(/\s+/).slice(0,2).join(".");p&&(o=`.${p}`)}const u=t.getAttribute?.("src"),l=t.getAttribute?.("href"),g=t.getAttribute?.("type"),i=[];u?i.push(`src=${c(u)}`):l&&i.push(`href=${c(l)}`),g&&i.push(`type=${g}`);const E=i.length>0?`[${i.join(",")}]`:"",A=u||l||"";return{desc:[e,n,o,E].filter(Boolean).join(""),internal:b(A)}},d=t=>{const{target:e}=t,n=e.nodeName||"";return e.id?`${n}#${e.id}`:n},y=t=>{for(const e of t.addedNodes){const n=m(e);!n||n.internal||s.injectedElements.length<r&&s.injectedElements.push(`${n.desc} -> ${d(t)}`)}},$=t=>{for(const e of t.removedNodes){const n=m(e);!n||n.internal||s.removedElements.length<r&&s.removedElements.push(`${n.desc} <- ${d(t)}`)}},v=t=>{const e=d(t),n=t.target.getAttribute?.(t.attributeName)||"",o=`${e}.${t.attributeName}=${c(n)}`;s.attributesChanged.length<r&&s.attributesChanged.push(o)},h=new MutationObserver(t=>{for(const e of t){const n=e.type==="childList",o=e.type==="attributes";if(n){y(e),$(e);continue}o&&v(e)}}),a=()=>{h.observe(document.documentElement,{childList:!0,subtree:!0,attributes:!0})};document.readyState==="loading"?document.addEventListener("DOMContentLoaded",a):a(),window.__preHydrationData=s,window.__stopPreHydrationMonitor=()=>{h.disconnect(),document.removeEventListener("DOMContentLoaded",a),delete window.__preHydrationData,delete window.__stopPreHydrationMonitor}}catch{}})();
</script><title>전환율 높은 랜딩페이지 모범 사례 및 핵심 요소 - Shopify 대한민국</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta http-equiv="Accept-CH" content="ECT, Save-Data, Device-Memory, Downlink"/><meta name="description" content="전환율 높은 랜딩페이지란 방문자가 이메일 뉴스레터 가입이나 신제품 구매 등 특정 행동을 하게 유도하는 페이지입니다."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="전환율 높은 랜딩페이지 모범 사례 및 핵심 요소 - Shopify 대한민국"/><meta property="og:description" content="전환율 높은 랜딩페이지란 방문자가 이메일 뉴스레터 가입이나 신제품 구매 등 특정 행동을 하게 유도하는 페이지입니다."/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066"/><meta name="twitter:image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066"/><meta property="og:url" content="https://www.shopify.com/kr/blog/high-converting-landing-pages"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="Shopify"/><meta name="twitter:account_id" content="17136315"/><meta name="twitter:title" content="전환율 높은 랜딩페이지 모범 사례 및 핵심 요소 - Shopify 대한민국"/><meta name="twitter:description" content="전환율 높은 랜딩페이지란 방문자가 이메일 뉴스레터 가입이나 신제품 구매 등 특정 행동을 하게 유도하는 페이지입니다."/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://cdn.shopify.com" rel="preconnect" crossorigin="anonymous"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="alternate" hreflang="ko" href="https://www.shopify.com/kr/blog/high-converting-landing-pages"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/world/brochure/production-blog/assets/blogRedesign-IgyRLcAZ.css"/><link rel="preload" as="font" type="font/woff2" crossorigin="anonymous" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b2ba26f35a9189c443bbbd74242e6b0e.woff2"/><script data-async-css-loader="true">(function(){function n(e){if(!e||e.media==="all")return;function t(){e.media="all"}e.sheet?t():e.addEventListener("load",t,{once:!0})}document.querySelectorAll("link[data-async-css]").forEach(n),typeof MutationObserver<"u"&&new MutationObserver(function(e){e.forEach(function(t){t.addedNodes.forEach(function(a){a.nodeType===1&&a.tagName==="LINK"&&a.hasAttribute("data-async-css")&&n(a)})})}).observe(document.head,{childList:!0,subtree:!0})})();
</script><link rel="icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/61cc781fe73f11e9d4bd160d27cc627b.png" type="image/png"/><link rel="apple-touch-icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/8734d76c98437c8ae8a628bbeed3750a.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/193f18e4855704ef1716dc0cd750c1ee.png"/><link rel="canonical" href="https://www.shopify.com/kr/blog/high-converting-landing-pages"/></head><body class="overscroll-y-none"><script>window.__brochureDuxConfig={"eventHandlerEndpoint":"/.well-known/dux?v2&_pri=1"}</script><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">콘텐츠로 건너뛰기</a></div><div class="relative"><header class="font-sans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-component-extra-variant="brochureV2-newNav-header" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-opacity after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 [&:has(.level1-item:hover)]:after:opacity-100 [&:has(.level1-item:focus-within)]:after:opacity-100 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto before:absolute before:top-0 before:left-0 before:will-change-opacity before:pointer-events-none before:h-full before:w-full before:z-100 before:transition-opacity before:duration-200 before:opacity-0 before:translate-y-full [&:has(.level1-item:hover)]:before:opacity-100 [&:has(.level1-item:focus-within)]:before:opacity-100 [&:has(.level1-item)]:before:delay-[350ms] [&:has(.level1-item:hover)]:before:delay-100 [&:has(.level1-item:focus-within)]:before:delay-100 before:bg-[linear-gradient(180deg,#fff_0px,transparent_40px)] sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="relative flex shrink-0 items-center mr-8"><a href="/kr" data-component-name="logo-home" class="inline-block shrink-0 relative z-20"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/b2e2f48c81f4ae49a1f1f3c128238f50.svg" alt="Shopify" class="h-9 lg:h-9" data-component-name="shopify-logo"/></a></div><nav class="max-lg:hidden flex h-full grow" aria-label="주요" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full group"><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">Shopify를 선택해야 하는 이유</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&]:-scale-y-100 [.level1-item:focus-within_&]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&]:before:opacity-100 lg:[.level1-item:hover_&]:before:duration-[300ms] lg:[.level1-item:hover_&]:before:delay-[350ms] lg:[.level1-item:focus-within_&]:before:opacity-100 lg:[.level1-item:focus-within_&]:before:duration-[300ms] lg:[.level1-item:focus-within_&]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-Shopify를 선택해야 하는 이유" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-200 lg:[.level1-item:focus-within_&]:delay-200 lg:will-change-transform xl:px-auto-xl level2-media-container flex max-lg:flex-col max-lg:gap-y-10 max-lg:pb-20 lg:items-start lg:overflow-hidden text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&]:delay-[250ms,300ms] max-md:flex max-md:flex-col max-md:gap-y-1.5 md:grid grid-cols-3 grid-rows-[1fr] md:gap-x-4 lg:gap-x-6 lg:mb-10"><li class="max-md:relative"><label for="bk-nav-Shopify를 선택해야 하는 이유" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/start"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="빠르게 시작하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-drag-and-drop"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">빠르게 시작하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">내일부터 바로 판매할 수 있습니다.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/sell"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Shopify로 전환하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-boost"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Shopify로 전환하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">더 많은 고객을 확보해 더 많은 매출을 올려보세요.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/enterprise"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="엔터프라이즈급 브랜드가 신뢰하는 플랫폼" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-sales-up"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">엔터프라이즈급 브랜드가 신뢰하는 플랫폼<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">규모, 복잡성 또는 목표와 관계없이 이용할 수 있습니다.</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] max-lg:before:content-none lg:pb-10 lg:ps-10 lg:before:-bottom-5 before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:max-lg:w-1/2 sm:w-64">모든 스토어에 기본 탑재</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] max-md:gap-x-2 max-lg:w-full max-lg:gap-x-4 lg:gap-y-6 lg:flex-col"><li class="max-lg:w-1/2"><a href="/kr/checkout" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/07baf8219532d81f6d6725151f9e3482.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/5a751065b0c61a7ef84271640431b54a.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/6b1441a90dc0d0215f138f66d6dc18bb.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">세계 최고의 결제 시스템<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">검증된 전환율 향상 효과를 경험하세요.</p><img class="relative z-10 w-[118px] aspect-[3.333] rounded max-sm:mt-auto sm:row-start-[span_2] sm:self-center sm:justify-self-end sm:w-[100px] sm:max-lg:justify-self-center max-lg:shadow-[0_8px_48px_0_rgba(24,24,27,0.24),_0_4px_8px_0_rgba(24,24,27,0.16)] md:w-[133px] lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg" alt="세계 최고의 결제 시스템"/></a></li><li class="max-lg:w-1/2"><a href="/kr/sidekick" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/b759ef6f62237393d768ad362888875f.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/90ccaa3754ed4c1f485353f1853faaa9.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/952301edf0f8a5a57f90d6a395dd4a10.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">상거래에 최적화된 AI 어시스턴트를 만나보세요.</p><img class="relative z-10 w-[70px] aspect-square max-sm:translate-y-2.5 max-sm:-mt-2.5 sm:w-[80px] sm:self-center sm:justify-self-end sm:row-start-[span_2] sm:max-lg:justify-self-center lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=80" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=160 2x" alt="Sidekick"/></a></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">제품</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&]:-scale-y-100 [.level1-item:focus-within_&]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&]:before:opacity-100 lg:[.level1-item:hover_&]:before:duration-[300ms] lg:[.level1-item:hover_&]:before:delay-[350ms] lg:[.level1-item:focus-within_&]:before:opacity-100 lg:[.level1-item:focus-within_&]:before:duration-[300ms] lg:[.level1-item:focus-within_&]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-제품" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-200 lg:[.level1-item:focus-within_&]:delay-200 lg:will-change-transform xl:px-auto-xl sm:[--bk-l2-rows:2] sm:grid sm:items-start sm:grid-cols-[1fr_1fr] sm:grid-rows-[repeat(var(--bk-l2-rows),min-content)] sm:[grid-template-areas:"items_aside"_"belt_aside"] max-md:pb-10 md:gap-y-8 md:[--bk-l2-rows:1] md:grid-cols-[2fr_1fr] md:[grid-template-areas:"items_aside"_"belt_belt"] md:max-lg:overflow-x-hidden lg:[--bk-l2-rows:2] lg:grid-cols-[3fr_1fr] text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&]:delay-[250ms,300ms] flex flex-col gap-y-[68px] w-full md:max-h-[686px] md:flex-wrap md:gap-x-10 md:gap-y-10 lg:max-h-[546px] [@media(max-height:771px)_and_(min-width:1200px)]:max-h-[417px] [@media(max-height:771px)_and_(min-width:1200px)]:gap-y-8"><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-1"><label for="bk-nav-제품" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">웹사이트 구축</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/website/builder" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-drag-and-drop"></use></svg><span class="flex items-center">웹사이트 빌더<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="https://themes.shopify.com/?locale=ko" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-design"></use></svg><span class="flex items-center">테마<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/domains" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-domain"></use></svg><span class="flex items-center">도메인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/customer-accounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-user-profile"></use></svg><span class="flex items-center">고객 계정<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/sidekick" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai"></use></svg><span class="flex items-center">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-4 lg:order-3 lg:mb-10"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">어디서든 판매</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/online" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-online"></use></svg><span class="flex items-center">온라인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/agentic-storefronts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai-chats"></use></svg><span class="flex items-center">AI 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/pos" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-pos-tick"></use></svg><span class="flex items-center">POS(Point of Sale)<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shop" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shop-app"></use></svg><span class="flex items-center">Shop 앱<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/channels" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-social"></use></svg><span class="flex items-center">소셜 및 마켓플레이스<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/international" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global"></use></svg><span class="flex items-center">전 세계<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/plus/solutions/b2b-ecommerce" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-sales-up"></use></svg><span class="flex items-center">B2B<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/markets" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global-markets"></use></svg><span class="flex items-center">여러 마켓에서 판매<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-5 lg:order-4"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">마케팅 및 분석</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-marketing"></use></svg><span class="flex items-center">광고 및 캠페인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing-automation-tools" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-users"></use></svg><span class="flex items-center">이메일 및 고객 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/discounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-discount"></use></svg><span class="flex items-center">할인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/analytics" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-analytics"></use></svg><span class="flex items-center">분석<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/test-and-launch" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-computer-tick"></use></svg><span class="flex items-center">테스트 및 출시<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-2"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">비즈니스 운영</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/orders" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-inventory-synced"></use></svg><span class="flex items-center">주문 및 재고<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shipping" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shipping"></use></svg><span class="flex items-center">배송<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/flow" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-save-time"></use></svg><span class="flex items-center">워크플로 자동화<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-3 lg:order-5"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">결제 받기</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/checkout" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-credit-card"></use></svg><span class="flex items-center">결제<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/payments" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-money"></use></svg><span class="flex items-center">지급<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li></ul><ul class="[grid-area:belt] gap-y-8 max-md:flex max-md:flex-col md:relative md:pt-6 md:pb-12 md:grid md:gap-x-10 md:grid-cols-3 md:max-lg:grid-rows-[min-content] md:max-lg:gap-y-6 md:max-lg:before:absolute md:max-lg:before:w-[200vw] md:max-lg:before:h-px md:max-lg:before:z-10 md:max-lg:before:top-0 md:max-lg:before:left-1/2 md:max-lg:before:-translate-x-1/2 lg:[--belt-calc:calc((100%-416px)/3)] lg:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_296px] lg:sticky lg:py-6 lg:z-20 lg:before:absolute lg:before:w-[200vw] lg:before:h-10 lg:before:top-0 lg:before:left-1/2 lg:before:-translate-x-1/2 lg:before:-translate-y-full lg:before:pointer-events-none lg:before:z-10 lg:after:absolute lg:after:w-[200vw] lg:after:h-full lg:after:top-0 lg:after:left-1/2 lg:after:-translate-x-1/2 lg:after:pointer-events-none lg:after:ring-1 lg:after:ring-inset [@media(width>=1420px)]:[--belt-calc:calc((75%-110px)/3)] [@media(width>=1420px)]:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_calc(25%-10px)] md:max-lg:before:bg-[#f4f4f5] lg:after:ring-[#f4f4f5] lg:after:bg-white lg:-bottom-9 lg:before:bg-[linear-gradient(0deg,#fff_0px,transparent_40px)]"><li class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] text-[#008060] font-semibold lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10 mb-0 max-lg:w-full md:max-lg:col-span-3 lg:leading-[1.8]">Shopify 맞춤 설정 및 확장</li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="/kr/ucp" class="level3-link"><p class="flex items-center">에이전트 전용 상거래<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">에이전트 도구로 구축하세요</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://apps.shopify.com/?locale=ko" class="level3-link"><p class="flex items-center">Shopify App Store<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">최대 규모의 상거래 에코시스템</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://shopify.dev" class="level3-link"><p class="flex items-center">Shopify.dev<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">개발자 설명서, CLI 등</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] px-4 max-sm:pb-10 max-sm:before:rounded-lg max-sm:before:bg-none max-sm:before:w-full sm:ps-10 sm:pe-0 sm:self-stretch sm:before:-top-[104px] sm:before:-bottom-10 sm:after:absolute sm:after:-top-10 sm:after:start-0 sm:after:bottom-0 sm:after:w-px sm:after:bg-no-repeat sm:after:z-10 sm:after:will-change-[opacity] md:before:-bottom-[32px] md:after:-bottom-[32px] before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">멈추지 않는 혁신</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] gap-y-10 flex-col sm:w-64"><li class=""><a href="/editions" class="level3-link"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/095b0536eb3a264c83761008f47aecbd.png?width=512" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block mb-3 aspect-[1.706] sm:h-[150px] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/88ca374851be502b9cf03e43dc3a4239.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/a47f449c4807b685632d92c0684c994b.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5">Shopify Editions<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Shopify는 매년 두 차례, 150개 이상의 업데이트를 진행합니다.</p></a></li><li class=""><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">최신 업데이트</p><ul class="level3-container flex flex-col"><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[400ms,450ms] lg:[.level1-item:focus-within_&]:delay-[400ms,450ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-agentic-storefronts-insights-v1#agentic-storefronts-insights" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Agentic Storefronts</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[450ms,500ms] lg:[.level1-item:focus-within_&]:delay-[450ms,500ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-campaign-autopilot-v1#introducing-campaign-autopilot" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Campaign Autopilot</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[500ms,550ms] lg:[.level1-item:focus-within_&]:delay-[500ms,550ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-shopify-ai-toolkit-for-devs-v1#shopify-ai-toolkit-for-developers" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">개발자용 Shopify AI Toolkit</a></li></ul></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/pricing">요금제</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/enterprise">Enterprise</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="me-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=ko" data-component-name="login">로그인</a></li><li class="leading-[0]"><a href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fhigh-converting-landing-pages&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">무료 체험 시작</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fhigh-converting-landing-pages&signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="외부 소스: 무료 체험 시작">무료 체험 시작</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="메뉴" aria-expanded="false" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-opacity after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a href="/kr" data-component-name="logo-home" class="inline-block shrink-0 absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 w-9 opacity-0 pointer-events-none"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/cac815e4ee0f383f7b4b5302b5a7a29a.svg" alt="Shopify" class="h-9" data-component-name="shopify-logo"/></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/kr/blog/" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">블로그</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/topics/비즈니스-시작하기" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">비즈니스 시작하기</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/topics/비즈니스-아이디어-찾기" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">비즈니스 아이디어 찾기</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/topics/온라인으로-수익-창출" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">온라인으로 수익 창출</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">최신 정보</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">더 보기<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></button><div id="id_더 보기_4" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/kr/blog/topics/마케팅" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">마케팅</a></li><li class="py-3 px-4 rounded-lg"><a href="/kr/blog/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">모든 주제 보기</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><button type="button" class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation" aria-label="검색" aria-expanded="false">검색<span style="width:16px;height:16px;display:inline-block"></span></button><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/kr/blog/high-converting-landing-pages" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value="" role="search" aria-label="검색" data-discover="true"><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-[var(--color-shade-500,#71717a)]" type="text" name="header-search" autoComplete="off" placeholder="검색" aria-label="검색 입력" aria-describedby="search-instructions" value=""/><button type="submit" class="lg:hidden p-6 -mr-6" aria-label="검색 제출"><span style="width:16px;height:16px;display:inline-block"></span></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-[var(--color-shade-500,#71717a)]" id="search-instructions" aria-hidden="true">찾으려는 항목을 입력하세요.<span style="width:16px;height:16px;display:inline-block"></span></div><button type="button" class="hidden lg:block p-2 cursor-pointer ml-auto" aria-label="검색 닫기"><span style="width:20px;height:20px;display:inline-block"></span></button></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><ul class="flex items-center"><li class="me-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=ko" data-component-name="login">로그인</a></li><li class="leading-[0]"><a href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fhigh-converting-landing-pages&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">무료 체험 시작</a></li></ul></div></div></div></div></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-component-section-bg text-component-section-content relative z-1 featured-blogs gap-y-0 pb-0 pt-36" data-section-name="" data-component-name="high-converting-landing-pages" data-viewable-component="true"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px] !px-0 !py-xl sm:!px-[40px] sm:!pt-16 sm:!pb-12 tablet-xl:!px-[130px] tablet-xl:!pt-12 tablet-xl:!pb-12 desktop:!px-[210px] max-sm:[&>p+p]:!mb-0"><p class="richtext uppercase font-medium font-sans mb-2 text-2xl tablet:text-3xl max-w-[680px]">지금 바로 Shopify로 판매를 시작하세요</p><p class="richtext max-w-[680px] text-sm mb-4">지금 바로 Shopify 무료 체험을 시작한 다음, 과정의 모든 단계에서 여러분을 안내할 다양한 자료를 활용하세요.</p><div data-component-name="button-group" class="text-base relative z-20 max-sm:hidden" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fhigh-converting-landing-pages&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">무료 체험 시작</a><a href="/kr" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">자세히 알아보기</a></div></div><div data-component-name="blog-header-banner-ctas" class="relative z-20 mx-auto mt-md flex w-full max-w-xl flex-col items-center gap-md sm:hidden mt-md"><div data-component-name="email-form" class="flex w-full max-w-full justify-center sm:w-md"><form novalidate="" action="https://admin.shopify.com/signup" class="[&_[data-component-name='message']]:mt-0 [&_[data-component-name='message']]:max-h-0 [&_[data-component-name='message']]:overflow-hidden [&_[data-component-name='message']]:pt-0 [&_[data-component-name='message']]:opacity-0 focus-within:[&_[data-component-name='message']]:mt-2 focus-within:[&_[data-component-name='message']]:max-h-24 focus-within:[&_[data-component-name='message']]:pt-1 focus-within:[&_[data-component-name='message']]:opacity-100 [&_[data-component-name='message']]:text-left flex w-full flex-col justify-center" method="post"><div data-component-name="text-input" class="flex flex-col" data-mode="light"><div class="relative box-border flex min-h-14 w-full items-center justify-between rounded-button bg-input-light-bg text-input-light-text ring-1 ring-inset ring-input-light-border hover:ring-input-light-border-hover focus-within:ring-state-focus focus-within:outline-0"><input aria-describedby="blog-header-banner-email-form-:R5l55n5:-description" autoComplete="email" class="peer h-14 w-full bg-transparent px-6 pb-2 pt-6 placeholder:text-transparent focus-visible:outline-none" id="blog-header-banner-email-form-:R5l55n5:" placeholder=" " type="email"/><label class="pointer-events-none absolute left-6 z-10 origin-top-left text-base text-input-light-label-text duration-300 ease-out top-2 translate-y-0 scale-75 peer-placeholder-shown:top-1/2 peer-placeholder-shown:-translate-y-1/2 peer-placeholder-shown:scale-100 peer-focus:!top-2 peer-focus:!translate-y-0 peer-focus:!scale-75" for="blog-header-banner-email-form-:R5l55n5:">이메일 주소를 입력해 주세요</label></div><p id="blog-header-banner-email-form-:R5l55n5:-description" data-mode="light" data-component-name="message" class="flex leading-4" style="transition:max-height 300ms ease-out, opacity 300ms ease-out, margin-top 300ms ease-out, padding-top 300ms ease-out"><span class="text-xs text-shade-60">Shopify 마케팅 이메일 수신에 동의하시게 됩니다.</span></p><div class="block w-full pt-2"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled mr-1 my-1 whitespace-nowrap w-full py-4" data-component-name="start-free-trial" data-mode="light" role="link">무료 체험 시작</button></div></div></form></div><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm link no-underline font-bold" style="widows:2" href="/kr"><span class="inline underline hover:no-underline">자세히 알아보기</span></a></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="bg-white"><meta itemProp="mainEntityOfPage" content="/kr/blog/high-converting-landing-pages"/><meta itemProp="dateModified" content="2025-11-12T12:47:00.000Z"/><meta itemProp="datePublished" content="2025-11-12T00:00:00.000Z"/><meta itemProp="image" content="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066"/><div class="relative"><div class="pt-xl pb-xl md:text-center" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1 md:max-w-2xl lg:max-w-3xl md:mx-auto"><nav class="uppercase text-black text-eyebrow-md pb-xs"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/"><span class="inline underline hover:no-underline">블로그</span></a><span class="px-xs">•</span><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/topics/가이드"><span class="inline underline hover:no-underline">가이드</span></a></nav><h1 class="text-theme-content text-t2"><span itemProp="headline">전환율 높은 랜딩페이지 모범 사례 및 핵심 요소</span></h1><p class="text-theme-content text-body-lg mt-sm opacity-60">전환율 높은 랜딩페이지란 방문자가 이메일 뉴스레터 가입이나 신제품 구매 등 특정 행동을 하게 유도하는 페이지입니다.</p><div class="lg:hidden mt-md flex items-center gap-md w-full md:justify-center" itemProp="author" itemscope="" itemType="https://schema.org/Person"><img src="https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404" alt="" width="48" height="48" class="size-12 md:size-14 rounded-full object-cover shrink-0"/><div class="flex flex-col text-left"><span class="text-theme-content text-t7"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/authors/shopify-팀"><span class="inline underline hover:no-underline"><span itemProp="name">Shopify 팀 작성</span></span></a></span><span class="text-body-sm text-theme-content-body">2025년 11월 12일<!-- --> • 읽는 데 6분</span></div></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1"><div class="-mx-margin md:mx-0 overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066&originalWidth=1848&originalHeight=782" alt="전환율 높은 랜딩페이지를 대표하는 스토어 “Goods”의 홈페이지" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0841/2764/5718/articles/image1_6578cac0-f554-4233-8d3b-337593fe93eb.jpg?v=1763038066&originalWidth=1848&originalHeight=782&width=1800 1800w" data-component-name="auto-responsive-image"/></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-2xl bg-component-grid-bg gap-x-xl my-xl" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-4 lg:col-span-3 col-start-1" data-component-name="blog-left-sidebar"><nav aria-label="이 페이지에서" data-component-name="blog-left-sidebar-nav" class="space-y-2xl rounded-lg bg-warm-gray-50 p-md md:sticky md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:rounded-none md:bg-transparent md:p-0"><div><p class="text-theme-content richtext text-t7 mb-md">이 페이지에서</p><ul class="flex flex-col gap-md md:gap-sm border-l border-shade-300"><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#1"><span class="inline underline hover:no-underline">전환율 높은 랜딩페이지란 무엇인가요?<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#2"><span class="inline underline hover:no-underline">전환율 높은 랜딩페이지의 핵심 요소는 무엇인가요?<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#3"><span class="inline underline hover:no-underline">전환율 높은 랜딩페이지 제작 방법<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li><li class="pl-4"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled [&_span]:flex [&_span]:items-center [&_span]:justify-between [&_span]:!no-underline hover:[&_span]:!no-underline text-body-sm no-underline hover:no-underline" style="widows:2" href="#4"><span class="inline underline hover:no-underline">전환율 높은 랜딩페이지 FAQ<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="16" height="16" class="text-component-icon ml-4 rotate-90 md:hidden"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></li></ul></div><div class="bg-blog-bannerBg p-md"><p class="text-theme-content richtext text-t5">지금 온라인 비즈니스를 시작하세요.</p><p class="text-theme-content richtext text-t5 font-bold">무료입니다.</p><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-lg group mt-sm flex items-center justify-between border-b border-black pb-0 [&_span]:no-underline [&_span]:flex [&_span]:w-full [&_span]:items-center [&_span]:justify-between" style="widows:2" aria-label="외부 소스: 무료 체험 시작 " rel="noopener noreferrer" href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fhigh-converting-landing-pages&signup_types%5B%5D=paid_trial_experience"><span class="inline underline hover:no-underline">무료 체험 시작<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="20" height="20" class="text-component-icon rotate-90"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></div></nav></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-theme-content-body [&_h2]:text-t3 [&_h2]:mt-xl [&_h2]:mb-md [&_h2]:text-black [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:mb-md [&_h3]:text-t4 [&_h3]:mt-xl [&_h3]:mb-md [&_h3]:text-black [&_h4]:text-t5 [&_h4]:mt-xl [&_h4]:mb-md [&_h4]:text-black [&_h5]:text-t6 [&_.heading--4]:text-t5 [&_.heading--4]:text-black [&_.heading--4]:tracking-[-.02em] [&_p]:mb-md [&_p]:[overflow-wrap:anywhere] [&_hr]:mb-md [&_a]:text-black [&_a]:font-[550] [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_strong]:font-medium [&_strong]:text-black [&_img]:my-lg [&_img]:inline-block [&_figure]:mb-lg [&_figure>img]:mb-0 [&_a>img]:mt-3 [&_a>img]:mb-lg [&_a>img]:h-[revert-layer] [&_a>img]:inline-block [&_p_img:not(#text-cta_*)]:!mt-0 [&_p_img:not(#text-cta_*)]:!mb-md [&_figcaption]:mb-lg [&_figcaption]:text-body-sm [&_figcaption]:mt-2 [&_ul]:list-disc [&_ul]:mb-xs [&_ul]:pl-4 [&_ul_li]:pl-1 [&_ol]:list-decimal [&_ol]:mb-xs [&_ol]:pl-4 [&_ol_li]:pl-1 [&_ol_li::marker]:font-bold [&_li+li]:mt-xs [&_ul+p]:mt-md [&_ol+p]:mt-md [&_iframe]:max-w-full [&_iframe]:mt-3 [&_iframe]:mb-lg [&_.aspect-video_iframe]:mt-0 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_[id^="article-source-"]]:scroll-mt-40 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full [&_[data-component-name="blog-cta-marketing"]]:flex [&_[data-component-name="blog-cta-marketing"]]:flex-col [&_[data-component-name="blog-cta-marketing"]]:gap-md [&_[data-component-name="blog-cta-marketing"]_.marketing-button]:self-start [&_[data-component-name="blog-cta-marketing"]_:is(p,h2,h3,h4)]:!my-0 [&_[data-component-name="blog-cta-marketing"]_.heading--4+p]:!-mt-2 [&_[data-component-name="blog-cta-marketing"]_.heading--4+p]:md:!-mt-4 [&_[data-component-name="blog-cta-marketing"]_.heading--4]:!text-t4 [&_[data-component-name="blog-cta-marketing"]_p]:!text-body-base [&_.blog-cta-shopify-logo]:!font-normal [&_.blog-cta-shopify-logo]:!text-t6 [&_.blog-cta-shopify-logo]:!mb-md [&_.blog-cta-shopify-logo]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!pt-sm [&_.blog-cta-container_[data-component-name="message"]]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!text-body-sm [&_.blog-cta-container_[data-component-name="message"]_span]:!text-body-sm [&_[data-email-signup]_br]:hidden [&_[data-email-signup]_.marketing-block]:!my-xl [&_[data-email-signup]_.heading--4]:!mb-2 [&_[data-email-signup]_.heading--4]:!ml-0 [&_[data-email-signup]_form>p]:!mb-0 [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!bg-black [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!text-white [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:hover:!bg-[#3f3f46] [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:active:!bg-[#71717a] [&_[data-component-name="blog-read-more"]]:!my-lg [&_[data-component-name="blog-read-more"]]:font-sans [&_[data-component-name="blog-read-more"]_h2]:!font-sans [&_[data-component-name="blog-read-more"]_h2]:!text-t4 [&_[data-component-name="blog-read-more"]_a]:!text-body-base [&_[data-component-name="blog-read-more"]_a]:!text-component-link-content [&_[data-component-name="blog-read-more"]_a]:hover:!text-component-link-content-hover [&_[data-component-name="blog-read-more"]_li]:!mt-sm [&_#faq-section]:!my-xl [&_:is([data-component-name="blog-cta-marketing"],.blog-cta-container,[data-email-signup]_.marketing-block,[data-component-name="blog-read-more"],#faq-section,[data-guide]>div)]:!p-lg [&_[data-guide]>div]:!font-sans" itemProp="articleBody"><div><p>랜딩페이지는 잠재 고객과 브랜드가 처음 만나는 접점인 경우가 많습니다. 첫인상이 중요하듯, 랜딩페이지 역시 강력한 임팩트를 남겨야 합니다. 방문자를 효과적으로 전환시키기 위해 랜딩페이지에 화려한 기능들을 모두 담을 필요는 없지만, 고객의 마음을 사로잡을 수는 있어야 합니다.</p>
<p>어떤 메시지로 고객의 관심을 끌 수 있을까요? 그리고 고객이 행동을 취하기 가장 쉬운 방법은 무엇일까요? 이러한 질문에 답하고, 그에 맞게 랜딩페이지를 설계하여 전환율을 높인다면 궁극적으로 수익 증대로 이어질 것입니다.</p>
<p>훌륭한 랜딩페이지의 조건과 직접 랜딩페이지를 설계하는 단계별 방법에 대해 알아보겠습니다.</p><div id="text-cta"></div>
<h2 id="1"><strong>전환율 높은 랜딩페이지란 무엇인가요?</strong></h2>
<p>성과와 전환율이 높은 랜딩페이지는 하나의 전환 행동에 집중하여 설계되었으며, 그 특정 목표를 효과적으로 달성하는 페이지입니다. 전환 행동은 이메일 뉴스레터 구독부터 제품 구매까지 다양할 수 있습니다.</p>
<p>가장 단순하게 말하면, 랜딩페이지는 방문자가 사이트에 도착했을 때 처음 보게 되는 페이지입니다. 기술적으로는 어떤 페이지든 랜딩페이지가 될 수 있지만, 마케팅에서 랜딩페이지는 첫 번째 진입점으로 특별히 설계되며, 일반적으로 집중된 전환 목표를 가지고 있습니다.</p>
<p>명확한 클릭 유도 문구(CTA)와 강력한 가치 제안 같은 랜딩페이지 원칙을 특정 페이지와 캠페인에 적용하면 전체 전환율이 향상됩니다. 이는 광고를 통한 신규 고객 확보 능력 개선과 더 효율적인 매출 성장 같은 사업 효과로 이어집니다. 전자상거래에서 랜딩페이지 전환율 <a href="https://unbounce.com/average-conversion-rates-landing-pages/" rel="nofollow noopener noreferrer" target="_blank">6.6%</a>는 평균으로 간주되며, 이보다 높으면 성공적인 것으로 평가됩니다.</p>
<h2 id="2"><strong>전환율 높은 랜딩페이지의 핵심 요소는 무엇인가요?</strong></h2>
<ul>
<li><a href="#5">가치 제안</a></li>
<li><a href="#6">문구라이팅과 스토