Lee Ruane | Shopify CRO Specialist
내용
[subtitle-meta] lang=en auto=True
Your Shopify cart drawer should be
working harder than your home page, but
most brands completely miss this. Here
are my seven top tips. Number one, add a
free shipping progress bar, not just
text. Show your customers exactly how
close they are. If you want to use an
app for this, then I've linked my
recommendation in the description below.
Number two, make it friction free. Let
people edit quantities and remove items
without leaving the drawer. Number
three, add smart micro upsells.
Low-priced, relevant products that help
boost AOV. Number four, make your
checkout button impossible to miss. And
I see this all the time. Don't let any
widgets, like live chat, cover it.
Number five, add trust signals. Secure
checkout, easy returns, and delivery
info. Number six, if it makes sense to
do so, show the estimated delivery date
or genuine urgency. And finally, number
seven, keep it fast. Slow site speed
kills conversions. If you optimize your
cart drawer properly, you'll increase
your average order value and your
conversion rate without touching your
traffic. Follow for more Shopify tips,
and if you want more in-depth personal
support, join the e-community at
e-community. digital.uk.
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WEBVTT Kind: captions Language: en 00:00:00.000 --> 00:00:01.750 align:start position:0% Your<00:00:00.200><c> Shopify</c><00:00:00.680><c> cart</c><00:00:01.040><c> drawer</c><00:00:01.520><c> should</c><00:00:01.640><c> be</c> 00:00:01.750 --> 00:00:01.760 align:start position:0% Your Shopify cart drawer should be 00:00:01.760 --> 00:00:03.430 align:start position:0% Your Shopify cart drawer should be working<00:00:02.120><c> harder</c><00:00:02.400><c> than</c><00:00:02.520><c> your</c><00:00:02.680><c> home</c><00:00:02.880><c> page,</c><00:00:03.280><c> but</c> 00:00:03.430 --> 00:00:03.440 align:start position:0% working harder than your home page, but 00:00:03.440 --> 00:00:05.350 align:start position:0% working harder than your home page, but most<00:00:03.680><c> brands</c><00:00:04.080><c> completely</c><00:00:04.520><c> miss</c><00:00:04.720><c> this.</c><00:00:05.160><c> Here</c> 00:00:05.350 --> 00:00:05.360 align:start position:0% most brands completely miss this. Here 00:00:05.360 --> 00:00:07.910 align:start position:0% most brands completely miss this. Here are<00:00:05.400><c> my</c><00:00:05.560><c> seven</c><00:00:06.120><c> top</c><00:00:06.320><c> tips.</c><00:00:06.880><c> Number</c><00:00:07.120><c> one,</c><00:00:07.600><c> add</c><00:00:07.840><c> a</c> 00:00:07.910 --> 00:00:07.920 align:start position:0% are my seven top tips. Number one, add a 00:00:07.920 --> 00:00:10.150 align:start position:0% are my seven top tips. Number one, add a free<00:00:08.400><c> shipping</c><00:00:08.960><c> progress</c><00:00:09.440><c> bar,</c><00:00:09.760><c> not</c><00:00:09.960><c> just</c> 00:00:10.150 --> 00:00:10.160 align:start position:0% free shipping progress bar, not just 00:00:10.160 --> 00:00:12.270 align:start position:0% free shipping progress bar, not just text.<00:00:10.760><c> Show</c><00:00:10.960><c> your</c><00:00:11.080><c> customers</c><00:00:11.600><c> exactly</c><00:00:12.120><c> how</c> 00:00:12.270 --> 00:00:12.280 align:start position:0% text. Show your customers exactly how 00:00:12.280 --> 00:00:13.710 align:start position:0% text. Show your customers exactly how close<00:00:12.520><c> they</c><00:00:12.680><c> are.</c><00:00:13.000><c> If</c><00:00:13.120><c> you</c><00:00:13.200><c> want</c><00:00:13.360><c> to</c><00:00:13.440><c> use</c><00:00:13.600><c> an</c> 00:00:13.710 --> 00:00:13.720 align:start position:0% close they are. If you want to use an 00:00:13.720 --> 00:00:14.990 align:start position:0% close they are. If you want to use an app<00:00:13.920><c> for</c><00:00:14.040><c> this,</c><00:00:14.440><c> then</c><00:00:14.560><c> I've</c><00:00:14.680><c> linked</c><00:00:14.880><c> my</c> 00:00:14.990 --> 00:00:15.000 align:start position:0% app for this, then I've linked my 00:00:15.000 --> 00:00:16.790 align:start position:0% app for this, then I've linked my recommendation<00:00:15.840><c> in</c><00:00:15.960><c> the</c><00:00:16.040><c> description</c><00:00:16.440><c> below.</c> 00:00:16.790 --> 00:00:16.800 align:start position:0% recommendation in the description below. 00:00:16.800 --> 00:00:18.830 align:start position:0% recommendation in the description below. Number<00:00:17.040><c> two,</c><00:00:17.480><c> make</c><00:00:17.720><c> it</c><00:00:17.840><c> friction</c><00:00:18.240><c> free.</c><00:00:18.640><c> Let</c> 00:00:18.830 --> 00:00:18.840 align:start position:0% Number two, make it friction free. Let 00:00:18.840 --> 00:00:21.150 align:start position:0% Number two, make it friction free. Let people<00:00:19.320><c> edit</c><00:00:19.520><c> quantities</c><00:00:20.160><c> and</c><00:00:20.320><c> remove</c><00:00:20.640><c> items</c> 00:00:21.150 --> 00:00:21.160 align:start position:0% people edit quantities and remove items 00:00:21.160 --> 00:00:22.510 align:start position:0% people edit quantities and remove items without<00:00:21.560><c> leaving</c><00:00:21.840><c> the</c><00:00:21.920><c> drawer.</c><00:00:22.320><c> Number</c> 00:00:22.510 --> 00:00:22.520 align:start position:0% without leaving the drawer. Number 00:00:22.520 --> 00:00:24.870 align:start position:0% without leaving the drawer. Number three,<00:00:23.040><c> add</c><00:00:23.240><c> smart</c><00:00:23.840><c> micro</c><00:00:24.280><c> upsells.</c> 00:00:24.870 --> 00:00:24.880 align:start position:0% three, add smart micro upsells. 00:00:24.880 --> 00:00:26.910 align:start position:0% three, add smart micro upsells. Low-priced,<00:00:25.640><c> relevant</c><00:00:25.960><c> products</c><00:00:26.520><c> that</c><00:00:26.680><c> help</c> 00:00:26.910 --> 00:00:26.920 align:start position:0% Low-priced, relevant products that help 00:00:26.920 --> 00:00:28.830 align:start position:0% Low-priced, relevant products that help boost<00:00:27.280><c> AOV.</c><00:00:27.800><c> Number</c><00:00:28.040><c> four,</c><00:00:28.480><c> make</c><00:00:28.720><c> your</c> 00:00:28.830 --> 00:00:28.840 align:start position:0% boost AOV. Number four, make your 00:00:28.840 --> 00:00:30.870 align:start position:0% boost AOV. Number four, make your checkout<00:00:29.240><c> button</c><00:00:29.840><c> impossible</c><00:00:30.200><c> to</c><00:00:30.320><c> miss.</c><00:00:30.760><c> And</c> 00:00:30.870 --> 00:00:30.880 align:start position:0% checkout button impossible to miss. And 00:00:30.880 --> 00:00:32.950 align:start position:0% checkout button impossible to miss. And I<00:00:30.960><c> see</c><00:00:31.160><c> this</c><00:00:31.400><c> all</c><00:00:31.560><c> the</c><00:00:31.680><c> time.</c><00:00:32.160><c> Don't</c><00:00:32.439><c> let</c><00:00:32.720><c> any</c> 00:00:32.950 --> 00:00:32.960 align:start position:0% I see this all the time. Don't let any 00:00:32.960 --> 00:00:35.190 align:start position:0% I see this all the time. Don't let any widgets,<00:00:33.600><c> like</c><00:00:33.840><c> live</c><00:00:34.080><c> chat,</c><00:00:34.640><c> cover</c><00:00:34.920><c> it.</c> 00:00:35.190 --> 00:00:35.200 align:start position:0% widgets, like live chat, cover it. 00:00:35.200 --> 00:00:37.470 align:start position:0% widgets, like live chat, cover it. Number<00:00:35.360><c> five,</c><00:00:35.920><c> add</c><00:00:36.120><c> trust</c><00:00:36.520><c> signals.</c><00:00:37.120><c> Secure</c> 00:00:37.470 --> 00:00:37.480 align:start position:0% Number five, add trust signals. Secure 00:00:37.480 --> 00:00:39.430 align:start position:0% Number five, add trust signals. Secure checkout,<00:00:38.080><c> easy</c><00:00:38.320><c> returns,</c><00:00:38.960><c> and</c><00:00:39.080><c> delivery</c> 00:00:39.430 --> 00:00:39.440 align:start position:0% checkout, easy returns, and delivery 00:00:39.440 --> 00:00:41.350 align:start position:0% checkout, easy returns, and delivery info.<00:00:39.840><c> Number</c><00:00:40.040><c> six,</c><00:00:40.560><c> if</c><00:00:40.680><c> it</c><00:00:40.800><c> makes</c><00:00:41.000><c> sense</c><00:00:41.280><c> to</c> 00:00:41.350 --> 00:00:41.360 align:start position:0% info. Number six, if it makes sense to 00:00:41.360 --> 00:00:43.630 align:start position:0% info. Number six, if it makes sense to do<00:00:41.520><c> so,</c><00:00:41.920><c> show</c><00:00:42.120><c> the</c><00:00:42.320><c> estimated</c><00:00:42.880><c> delivery</c><00:00:43.200><c> date</c> 00:00:43.630 --> 00:00:43.640 align:start position:0% do so, show the estimated delivery date 00:00:43.640 --> 00:00:45.670 align:start position:0% do so, show the estimated delivery date or<00:00:43.760><c> genuine</c><00:00:44.200><c> urgency.</c><00:00:44.800><c> And</c><00:00:44.880><c> finally,</c><00:00:45.440><c> number</c> 00:00:45.670 --> 00:00:45.680 align:start position:0% or genuine urgency. And finally, number 00:00:45.680 --> 00:00:47.910 align:start position:0% or genuine urgency. And finally, number seven,<00:00:46.200><c> keep</c><00:00:46.400><c> it</c><00:00:46.480><c> fast.</c><00:00:46.960><c> Slow</c><00:00:47.200><c> site</c><00:00:47.440><c> speed</c> 00:00:47.910 --> 00:00:47.920 align:start position:0% seven, keep it fast. Slow site speed 00:00:47.920 --> 00:00:49.510 align:start position:0% seven, keep it fast. Slow site speed kills<00:00:48.120><c> conversions.</c><00:00:48.720><c> If</c><00:00:48.840><c> you</c><00:00:49.000><c> optimize</c><00:00:49.400><c> your</c> 00:00:49.510 --> 00:00:49.520 align:start position:0% kills conversions. If you optimize your 00:00:49.520 --> 00:00:51.030 align:start position:0% kills conversions. If you optimize your cart<00:00:49.760><c> drawer</c><00:00:49.920><c> properly,</c><00:00:50.520><c> you'll</c><00:00:50.680><c> increase</c> 00:00:51.030 --> 00:00:51.040 align:start position:0% cart drawer properly, you'll increase 00:00:51.040 --> 00:00:52.430 align:start position:0% cart drawer properly, you'll increase your<00:00:51.240><c> average</c><00:00:51.520><c> order</c><00:00:51.680><c> value</c><00:00:52.200><c> and</c><00:00:52.360><c> your</c> 00:00:52.430 --> 00:00:52.440 align:start position:0% your average order value and your 00:00:52.440 --> 00:00:53.950 align:start position:0% your average order value and your conversion<00:00:52.880><c> rate</c><00:00:53.080><c> without</c><00:00:53.400><c> touching</c><00:00:53.800><c> your</c> 00:00:53.950 --> 00:00:53.960 align:start position:0% conversion rate without touching your 00:00:53.960 --> 00:00:55.870 align:start position:0% conversion rate without touching your traffic.<00:00:54.520><c> Follow</c><00:00:54.720><c> for</c><00:00:54.840><c> more</c><00:00:55.080><c> Shopify</c><00:00:55.360><c> tips,</c> 00:00:55.870 --> 00:00:55.880 align:start position:0% traffic. Follow for more Shopify tips, 00:00:55.880 --> 00:00:57.430 align:start position:0% traffic. Follow for more Shopify tips, and<00:00:56.000><c> if</c><00:00:56.080><c> you</c><00:00:56.200><c> want</c><00:00:56.400><c> more</c><00:00:56.600><c> in-depth</c><00:00:57.080><c> personal</c> 00:00:57.430 --> 00:00:57.440 align:start position:0% and if you want more in-depth personal 00:00:57.440 --> 00:00:59.430 align:start position:0% and if you want more in-depth personal support,<00:00:57.960><c> join</c><00:00:58.160><c> the</c><00:00:58.320><c> e-community</c><00:00:59.080><c> at</c> 00:00:59.430 --> 00:00:59.440 align:start position:0% support, join the e-community at 00:00:59.440 --> 00:01:03.280 align:start position:0% support, join the e-community at e-community.<00:01:00.280><c> digital.uk.</c>