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those of you running Coupang, Naver, or online shopping malls, what would you do if people visited your site but did
n't make a purchase
? 95% of
people try raising their advertising costs or
running trial sections, but the problem
won't be solved immediately. However, if
you watch today's video, anyone can learn
how to easily and quickly increase their purchase conversion rate
. In particular, those of you who are already
spending on advertising but not seeing sales will be
able to completely change your direction through today's video
. So, then, why is the conversion rate really
not coming out? I will tell you the three key
reasons. The
first target matching was incorrect. Many
people think this way. If there is
a lot of influx, doesn't that mean it's going well?
That is only half right. In other words, it means that the click-
inducing ads and ad creatives are
working well. Actually, the purchase
call has nothing to do with that. The point is that the
person who clicks and the person who buys are not always the same
. Let me give you an example.
We decided to create an ad that fits today's trends, in the style where a Mina or AI dog comes out and talks, so we
made this. Then, people in their 20s found it
fun and started clicking away enthusiastically
. However, what if our product had a somewhat
serious vibe and was primarily purchased by people in their 40s
?
Uh, the point is that the target in the advertisement did
not match our actual product target at all
. Then what is it? You could say that we just wasted the advertising costs
. There are probably
quite a few of you who are having this kind of experience.
We need to choose the
right target to buy our product, not the target that generates a lot of clicks
. Many people
focus on traffic. If you do that, the
click-through rate will naturally go up. However, the
problem is that it doesn't convert. Therefore,
we need to shift the standard from click-centric
to conversion-centric.
And this is the case where persuasion failed right on the second landing page
. This
is the real key point. There is traffic, but
no purchases. That means the landing page
wasn't persuasive enough.
In short, I do
n't see any reason to spend this money on this product. Another
important point here is that it’s not simply a product
issue. It is a problem with the structure of persuasion
. No matter how good a
product is, if I am not convinced why I should buy it
, why I should buy it now,
and why I should buy it at this price, a
purchase conversion
can never occur. Consumers these days are already so
smart. You must
persuade people by mixing the right amount of emotion and logic for them to
finally decide to buy
. And regarding the third point, if you
look at detail pages that lack effective eye-catching transition elements, there are many cases where there is
too much text or it is too photo-
centric.
However, humans are animals, so they basically
react to movement. Therefore, it is
important to include GIFs or videos. If that happens, dwell time will
increase, understanding of the product will improve, and
ultimately, the desire to purchase will rise. This is
exactly what makes the difference in conversion rates.
The GIF is a key cut of about 3 to 5 seconds
. The explanation video should be about 30 seconds to 1 minute
long. It is definitely
better to put it in at the beginning. However, there are occasionally
people who say that G doesn't work on Coupang
. But there is a way to do all of this
. In the next video, I will also show you
how to create a G for the detail page and how to upload it to Coupang
. Please make sure to remember just one thing today
. The sphere of e-commerce
is a structure. A structure that establishes fraud personas, creates a
grounding page that resolves their pain points, and
leads to purchase conversions. All of this
needs to be connected for real sales to be generated.
If you don't change this now, you might end up
repeating a subscription where you just keep spending on ads without generating any sales conversions
. Try applying at least one of the things I told you about today
. It will definitely
change. If you found today's video
helpful, please subscribe and like, and
see you next time. thank you
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WEBVTT Kind: captions Language: en 00:00:02.430 --> 00:00:02.440 align:start position:0% 00:00:02.440 --> 00:00:04.309 align:start position:0% those <00:00:02.511><c>of </c><00:00:02.582><c>you </c><00:00:02.653><c>running </c><00:00:02.724><c>Coupang, </c><00:00:02.795><c>Naver, </c><00:00:02.866><c>or </c><00:00:02.937><c>online </c><00:00:03.008><c>shopping </c><00:00:03.079><c>malls, </c><00:00:03.150><c>what </c><00:00:03.221><c>would </c><00:00:03.292><c>you </c><00:00:03.363><c>do </c><00:00:03.434><c>if </c><00:00:03.505><c>people </c><00:00:03.576><c>visited </c><00:00:03.647><c>your </c><00:00:03.718><c>site </c><00:00:03.789><c>but </c><00:00:03.860><c>did</c> 00:00:04.309 --> 00:00:04.319 align:start position:0% those of you running Coupang, Naver, or online shopping malls, what would you do if people visited your site but did 00:00:04.319 --> 00:00:06.670 align:start position:0% those of you running Coupang, Naver, or online shopping malls, what would you do if people visited your site but did n't <00:00:04.839><c>make </c><00:00:05.359><c>a </c><00:00:05.879><c>purchase</c> 00:00:06.670 --> 00:00:06.680 align:start position:0% n't make a purchase 00:00:06.680 --> 00:00:08.790 align:start position:0% n't make a purchase ? <00:00:07.299><c>95% </c><00:00:07.918><c>of</c> 00:00:08.790 --> 00:00:08.800 align:start position:0% ? 95% of 00:00:08.800 --> 00:00:11.350 align:start position:0% ? 95% of people <00:00:09.153><c>try </c><00:00:09.506><c>raising </c><00:00:09.859><c>their </c><00:00:10.212><c>advertising </c><00:00:10.565><c>costs </c><00:00:10.918><c>or</c> 00:00:11.350 --> 00:00:11.360 align:start position:0% people try raising their advertising costs or 00:00:11.360 --> 00:00:13.589 align:start position:0% people try raising their advertising costs or running <00:00:11.728><c>trial </c><00:00:12.096><c>sections, </c><00:00:12.464><c>but </c><00:00:12.832><c>the </c><00:00:13.200><c>problem</c> 00:00:13.589 --> 00:00:13.599 align:start position:0% running trial sections, but the problem 00:00:13.599 --> 00:00:15.350 align:start position:0% running trial sections, but the problem won't <00:00:13.863><c>be </c><00:00:14.127><c>solved </c><00:00:14.391><c>immediately. </c><00:00:14.655><c>However, </c><00:00:14.919><c>if</c> 00:00:15.350 --> 00:00:15.360 align:start position:0% won't be solved immediately. However, if 00:00:15.360 --> 00:00:17.390 align:start position:0% won't be solved immediately. However, if you <00:00:15.646><c>watch </c><00:00:15.932><c>today's </c><00:00:16.218><c>video, </c><00:00:16.504><c>anyone </c><00:00:16.790><c>can </c><00:00:17.076><c>learn</c> 00:00:17.390 --> 00:00:17.400 align:start position:0% you watch today's video, anyone can learn 00:00:17.400 --> 00:00:19.390 align:start position:0% you watch today's video, anyone can learn how <00:00:17.573><c>to </c><00:00:17.746><c>easily </c><00:00:17.919><c>and </c><00:00:18.092><c>quickly </c><00:00:18.265><c>increase </c><00:00:18.438><c>their </c><00:00:18.611><c>purchase </c><00:00:18.784><c>conversion </c><00:00:18.957><c>rate</c> 00:00:19.390 --> 00:00:19.400 align:start position:0% how to easily and quickly increase their purchase conversion rate 00:00:19.400 --> 00:00:21.189 align:start position:0% how to easily and quickly increase their purchase conversion rate . <00:00:19.580><c>In </c><00:00:19.760><c>particular, </c><00:00:19.940><c>those </c><00:00:20.120><c>of </c><00:00:20.300><c>you </c><00:00:20.480><c>who </c><00:00:20.660><c>are </c><00:00:20.840><c>already</c> 00:00:21.189 --> 00:00:21.199 align:start position:0% . In particular, those of you who are already 00:00:21.199 --> 00:00:22.910 align:start position:0% . In particular, those of you who are already spending <00:00:21.394><c>on </c><00:00:21.589><c>advertising </c><00:00:21.784><c>but </c><00:00:21.979><c>not </c><00:00:22.174><c>seeing </c><00:00:22.369><c>sales </c><00:00:22.564><c>will </c><00:00:22.759><c>be</c> 00:00:22.910 --> 00:00:25.230 align:start position:0% spending on advertising but not seeing sales will be 00:00:25.230 --> 00:00:25.240 align:start position:0% 00:00:25.240 --> 00:00:26.990 align:start position:0% able <00:00:25.430><c>to </c><00:00:25.620><c>completely </c><00:00:25.810><c>change </c><00:00:26.000><c>your </c><00:00:26.190><c>direction </c><00:00:26.380><c>through </c><00:00:26.570><c>today's </c><00:00:26.760><c>video</c> 00:00:26.990 --> 00:00:27.000 align:start position:0% able to completely change your direction through today's video 00:00:27.000 --> 00:00:29.109 align:start position:0% able to completely change your direction through today's video . <00:00:27.195><c>So, </c><00:00:27.390><c>then, </c><00:00:27.585><c>why </c><00:00:27.780><c>is </c><00:00:27.975><c>the </c><00:00:28.170><c>conversion </c><00:00:28.365><c>rate </c><00:00:28.560><c>really</c> 00:00:29.109 --> 00:00:29.119 align:start position:0% . So, then, why is the conversion rate really 00:00:29.119 --> 00:00:30.990 align:start position:0% . So, then, why is the conversion rate really not <00:00:29.296><c>coming </c><00:00:29.473><c>out? </c><00:00:29.650><c>I </c><00:00:29.827><c>will </c><00:00:30.004><c>tell </c><00:00:30.181><c>you </c><00:00:30.358><c>the </c><00:00:30.535><c>three </c><00:00:30.712><c>key</c> 00:00:30.990 --> 00:00:31.000 align:start position:0% not coming out? I will tell you the three key 00:00:31.000 --> 00:00:32.510 align:start position:0% not coming out? I will tell you the three key reasons. <00:00:32.000><c>The</c> 00:00:32.510 --> 00:00:32.520 align:start position:0% reasons. The 00:00:32.520 --> 00:00:35.150 align:start position:0% reasons. The first <00:00:33.008><c>target </c><00:00:33.496><c>matching </c><00:00:33.984><c>was </c><00:00:34.472><c>incorrect. </c><00:00:34.960><c>Many</c> 00:00:35.150 --> 00:00:35.160 align:start position:0% first target matching was incorrect. Many 00:00:35.160 --> 00:00:37.229 align:start position:0% first target matching was incorrect. Many people <00:00:35.446><c>think </c><00:00:35.732><c>this </c><00:00:36.018><c>way. </c><00:00:36.304><c>If </c><00:00:36.590><c>there </c><00:00:36.876><c>is</c> 00:00:37.229 --> 00:00:37.239 align:start position:0% people think this way. If there is 00:00:37.239 --> 00:00:39.110 align:start position:0% people think this way. If there is a <00:00:37.376><c>lot </c><00:00:37.513><c>of </c><00:00:37.650><c>influx, </c><00:00:37.787><c>doesn't </c><00:00:37.924><c>that </c><00:00:38.061><c>mean </c><00:00:38.198><c>it's </c><00:00:38.335><c>going </c><00:00:38.472><c>well?</c> 00:00:39.110 --> 00:00:39.120 align:start position:0% a lot of influx, doesn't that mean it's going well? 00:00:39.120 --> 00:00:41.430 align:start position:0% a lot of influx, doesn't that mean it's going well? That <00:00:39.276><c>is </c><00:00:39.432><c>only </c><00:00:39.588><c>half </c><00:00:39.744><c>right. </c><00:00:39.900><c>In </c><00:00:40.056><c>other </c><00:00:40.212><c>words, </c><00:00:40.368><c>it </c><00:00:40.524><c>means </c><00:00:40.680><c>that </c><00:00:40.836><c>the </c><00:00:40.992><c>click-</c> 00:00:41.430 --> 00:00:41.440 align:start position:0% That is only half right. In other words, it means that the click- 00:00:41.440 --> 00:00:43.709 align:start position:0% That is only half right. In other words, it means that the click- inducing <00:00:41.856><c>ads </c><00:00:42.272><c>and </c><00:00:42.688><c>ad </c><00:00:43.104><c>creatives </c><00:00:43.520><c>are</c> 00:00:43.709 --> 00:00:43.719 align:start position:0% inducing ads and ad creatives are 00:00:43.719 --> 00:00:46.150 align:start position:0% inducing ads and ad creatives are working <00:00:44.249><c>well. </c><00:00:44.779><c>Actually, </c><00:00:45.309><c>the </c><00:00:45.839><c>purchase</c> 00:00:46.150 --> 00:00:46.160 align:start position:0% working well. Actually, the purchase 00:00:46.160 --> 00:00:48.750 align:start position:0% working well. Actually, the purchase call <00:00:46.349><c>has </c><00:00:46.538><c>nothing </c><00:00:46.727><c>to </c><00:00:46.916><c>do </c><00:00:47.105><c>with </c><00:00:47.294><c>that. </c><00:00:47.483><c>The </c><00:00:47.672><c>point </c><00:00:47.861><c>is </c><00:00:48.050><c>that </c><00:00:48.239><c>the</c> 00:00:48.750 --> 00:00:48.760 align:start position:0% call has nothing to do with that. The point is that the 00:00:48.760 --> 00:00:51.549 align:start position:0% call has nothing to do with that. The point is that the person <00:00:48.949><c>who </c><00:00:49.138><c>clicks </c><00:00:49.327><c>and </c><00:00:49.516><c>the </c><00:00:49.705><c>person </c><00:00:49.894><c>who </c><00:00:50.083><c>buys </c><00:00:50.272><c>are </c><00:00:50.461><c>not </c><00:00:50.650><c>always </c><00:00:50.839><c>the </c><00:00:51.028><c>same</c> 00:00:51.549 --> 00:00:51.559 align:start position:0% person who clicks and the person who buys are not always the same 00:00:51.559 --> 00:00:53.189 align:start position:0% person who clicks and the person who buys are not always the same . <00:00:51.739><c>Let </c><00:00:51.919><c>me </c><00:00:52.099><c>give </c><00:00:52.279><c>you </c><00:00:52.459><c>an </c><00:00:52.639><c>example.</c> 00:00:53.189 --> 00:00:55.510 align:start position:0% . Let me give you an example. 00:00:55.510 --> 00:00:57.670 align:start position:0% 00:00:57.670 --> 00:00:57.680 align:start position:0% 00:00:57.680 --> 00:00:59.590 align:start position:0% We <00:00:57.749><c>decided </c><00:00:57.818><c>to </c><00:00:57.887><c>create </c><00:00:57.956><c>an </c><00:00:58.025><c>ad </c><00:00:58.094><c>that </c><00:00:58.163><c>fits </c><00:00:58.232><c>today's </c><00:00:58.301><c>trends, </c><00:00:58.370><c>in </c><00:00:58.439><c>the </c><00:00:58.508><c>style </c><00:00:58.577><c>where </c><00:00:58.646><c>a </c><00:00:58.715><c>Mina </c><00:00:58.784><c>or </c><00:00:58.853><c>AI </c><00:00:58.922><c>dog </c><00:00:58.991><c>comes </c><00:00:59.060><c>out </c><00:00:59.129><c>and </c><00:00:59.198><c>talks, </c><00:00:59.267><c>so </c><00:00:59.336><c>we</c> 00:00:59.590 --> 00:01:01.029 align:start position:0% We decided to create an ad that fits today's trends, in the style where a Mina or AI dog comes out and talks, so we 00:01:01.029 --> 00:01:01.039 align:start position:0% 00:01:01.039 --> 00:01:02.630 align:start position:0% made <00:01:01.169><c>this. </c><00:01:01.299><c>Then, </c><00:01:01.429><c>people </c><00:01:01.559><c>in </c><00:01:01.689><c>their </c><00:01:01.819><c>20s </c><00:01:01.949><c>found </c><00:01:02.079><c>it</c> 00:01:02.630 --> 00:01:02.640 align:start position:0% made this. Then, people in their 20s found it 00:01:02.640 --> 00:01:04.189 align:start position:0% made this. Then, people in their 20s found it fun <00:01:02.904><c>and </c><00:01:03.168><c>started </c><00:01:03.432><c>clicking </c><00:01:03.696><c>away </c><00:01:03.960><c>enthusiastically</c> 00:01:04.189 --> 00:01:04.199 align:start position:0% fun and started clicking away enthusiastically 00:01:04.199 --> 00:01:07.230 align:start position:0% fun and started clicking away enthusiastically . <00:01:04.534><c>However, </c><00:01:04.869><c>what </c><00:01:05.204><c>if </c><00:01:05.539><c>our </c><00:01:05.874><c>product </c><00:01:06.209><c>had </c><00:01:06.544><c>a </c><00:01:06.879><c>somewhat</c> 00:01:07.230 --> 00:01:07.240 align:start position:0% . However, what if our product had a somewhat 00:01:07.240 --> 00:01:10.270 align:start position:0% . However, what if our product had a somewhat serious <00:01:07.500><c>vibe </c><00:01:07.760><c>and </c><00:01:08.020><c>was </c><00:01:08.280><c>primarily </c><00:01:08.540><c>purchased </c><00:01:08.800><c>by </c><00:01:09.060><c>people </c><00:01:09.320><c>in </c><00:01:09.580><c>their </c><00:01:09.840><c>40s</c> 00:01:10.270 --> 00:01:10.280 align:start position:0% serious vibe and was primarily purchased by people in their 40s 00:01:10.280 --> 00:01:12.429 align:start position:0% serious vibe and was primarily purchased by people in their 40s ? 00:01:12.429 --> 00:01:12.439 align:start position:0% ? 00:01:12.439 --> 00:01:15.070 align:start position:0% ? Uh, <00:01:12.627><c>the </c><00:01:12.815><c>point </c><00:01:13.003><c>is </c><00:01:13.191><c>that </c><00:01:13.379><c>the </c><00:01:13.567><c>target </c><00:01:13.755><c>in </c><00:01:13.943><c>the </c><00:01:14.131><c>advertisement </c><00:01:14.319><c>did</c> 00:01:15.070 --> 00:01:15.080 align:start position:0% Uh, the point is that the target in the advertisement did 00:01:15.080 --> 00:01:17.390 align:start position:0% Uh, the point is that the target in the advertisement did not <00:01:15.337><c>match </c><00:01:15.594><c>our </c><00:01:15.851><c>actual </c><00:01:16.108><c>product </c><00:01:16.365><c>target </c><00:01:16.622><c>at </c><00:01:16.879><c>all</c> 00:01:17.390 --> 00:01:17.400 align:start position:0% not match our actual product target at all 00:01:17.400 --> 00:01:19.590 align:start position:0% not match our actual product target at all . <00:01:17.537><c>Then </c><00:01:17.674><c>what </c><00:01:17.811><c>is </c><00:01:17.948><c>it? </c><00:01:18.085><c>You </c><00:01:18.222><c>could </c><00:01:18.359><c>say </c><00:01:18.496><c>that </c><00:01:18.633><c>we </c><00:01:18.770><c>just </c><00:01:18.907><c>wasted </c><00:01:19.044><c>the </c><00:01:19.181><c>advertising </c><00:01:19.318><c>costs</c> 00:01:19.590 --> 00:01:19.600 align:start position:0% . Then what is it? You could say that we just wasted the advertising costs 00:01:19.600 --> 00:01:21.149 align:start position:0% . Then what is it? You could say that we just wasted the advertising costs . <00:01:19.973><c>There </c><00:01:20.346><c>are </c><00:01:20.719><c>probably</c> 00:01:21.149 --> 00:01:21.159 align:start position:0% . There are probably 00:01:21.159 --> 00:01:22.950 align:start position:0% . There are probably quite <00:01:21.300><c>a </c><00:01:21.441><c>few </c><00:01:21.582><c>of </c><00:01:21.723><c>you </c><00:01:21.864><c>who </c><00:01:22.005><c>are </c><00:01:22.146><c>having </c><00:01:22.287><c>this </c><00:01:22.428><c>kind </c><00:01:22.569><c>of </c><00:01:22.710><c>experience.</c> 00:01:22.950 --> 00:01:22.960 align:start position:0% quite a few of you who are having this kind of experience. 00:01:22.960 --> 00:01:24.830 align:start position:0% quite a few of you who are having this kind of experience. We <00:01:23.320><c>need </c><00:01:23.680><c>to </c><00:01:24.040><c>choose </c><00:01:24.400><c>the</c> 00:01:24.830 --> 00:01:24.840 align:start position:0% We need to choose the 00:01:24.840 --> 00:01:27.390 align:start position:0% We need to choose the right <00:01:24.991><c>target </c><00:01:25.142><c>to </c><00:01:25.293><c>buy </c><00:01:25.444><c>our </c><00:01:25.595><c>product, </c><00:01:25.746><c>not </c><00:01:25.897><c>the </c><00:01:26.048><c>target </c><00:01:26.199><c>that </c><00:01:26.350><c>generates </c><00:01:26.501><c>a </c><00:01:26.652><c>lot </c><00:01:26.803><c>of </c><00:01:26.954><c>clicks</c> 00:01:27.390 --> 00:01:27.400 align:start position:0% right target to buy our product, not the target that generates a lot of clicks 00:01:27.400 --> 00:01:29.350 align:start position:0% right target to buy our product, not the target that generates a lot of clicks . <00:01:28.220><c>Many </c><00:01:29.040><c>people</c> 00:01:29.350 --> 00:01:29.360 align:start position:0% . Many people 00:01:29.360 --> 00:01:30.830 align:start position:0% . Many people focus <00:01:29.548><c>on </c><00:01:29.736><c>traffic. </c><00:01:29.924><c>If </c><00:01:30.112><c>you </c><00:01:30.300><c>do </c><00:01:30.488><c>that, </c><00:01:30.676><c>the</c> 00:01:30.830 --> 00:01:30.840 align:start position:0% focus on traffic. If you do that, the 00:01:30.840 --> 00:01:32.950 align:start position:0% focus on traffic. If you do that, the click-through <00:01:31.062><c>rate </c><00:01:31.284><c>will </c><00:01:31.506><c>naturally </c><00:01:31.728><c>go </c><00:01:31.950><c>up. </c><00:01:32.172><c>However, </c><00:01:32.394><c>the</c> 00:01:32.950 --> 00:01:32.960 align:start position:0% click-through rate will naturally go up. However, the 00:01:32.960 --> 00:01:34.789 align:start position:0% click-through rate will naturally go up. However, the problem <00:01:33.226><c>is </c><00:01:33.492><c>that </c><00:01:33.758><c>it </c><00:01:34.024><c>doesn't </c><00:01:34.290><c>convert. </c><00:01:34.556><c>Therefore,</c> 00:01:34.789 --> 00:01:34.799 align:start position:0% problem is that it doesn't convert. Therefore, 00:01:34.799 --> 00:01:37.149 align:start position:0% problem is that it doesn't convert. Therefore, we <00:01:35.090><c>need </c><00:01:35.381><c>to </c><00:01:35.672><c>shift </c><00:01:35.963><c>the </c><00:01:36.254><c>standard </c><00:01:36.545><c>from </c><00:01:36.836><c>click-centric</c> 00:01:37.149 --> 00:01:37.159 align:start position:0% we need to shift the standard from click-centric 00:01:37.159 --> 00:01:39.109 align:start position:0% we need to shift the standard from click-centric to <00:01:38.479><c>conversion-centric.</c> 00:01:39.109 --> 00:01:39.119 align:start position:0% to conversion-centric. 00:01:39.119 --> 00:01:41.670 align:start position:0% to conversion-centric. And <00:01:39.269><c>this </c><00:01:39.419><c>is </c><00:01:39.569><c>the </c><00:01:39.719><c>case </c><00:01:39.869><c>where </c><00:01:40.019><c>persuasion </c><00:01:40.169><c>failed </c><00:01:40.319><c>right </c><00:01:40.469><c>on </c><00:01:40.619><c>the </c><00:01:40.769><c>second </c><00:01:40.919><c>landing </c><00:01:41.069><c>page</c> 00:01:41.670 --> 00:01:41.680 align:start position:0% And this is the case where persuasion failed right on the second landing page 00:01:41.680 --> 00:01:43.990 align:start position:0% And this is the case where persuasion failed right on the second landing page . <00:01:43.680><c>This</c> 00:01:43.990 --> 00:01:44.000 align:start position:0% . This 00:01:44.000 --> 00:01:46.190 align:start position:0% . This is <00:01:44.230><c>the </c><00:01:44.460><c>real </c><00:01:44.690><c>key </c><00:01:44.920><c>point. </c><00:01:45.150><c>There </c><00:01:45.380><c>is </c><00:01:45.610><c>traffic, </c><00:01:45.840><c>but</c> 00:01:46.190 --> 00:01:46.200 align:start position:0% is the real key point. There is traffic, but 00:01:46.200 --> 00:01:48.230 align:start position:0% is the real key point. There is traffic, but no <00:01:46.446><c>purchases. </c><00:01:46.692><c>That </c><00:01:46.938><c>means </c><00:01:47.184><c>the </c><00:01:47.430><c>landing </c><00:01:47.676><c>page</c> 00:01:48.230 --> 00:01:48.240 align:start position:0% no purchases. That means the landing page 00:01:48.240 --> 00:01:50.069 align:start position:0% no purchases. That means the landing page wasn't <00:01:48.920><c>persuasive </c><00:01:49.600><c>enough.</c> 00:01:50.069 --> 00:01:50.079 align:start position:0% wasn't persuasive enough. 00:01:50.079 --> 00:01:52.389 align:start position:0% wasn't persuasive enough. In <00:01:50.786><c>short, </c><00:01:51.493><c>I </c><00:01:52.200><c>do</c> 00:01:52.389 --> 00:01:52.399 align:start position:0% In short, I do 00:01:52.399 --> 00:01:54.630 align:start position:0% In short, I do n't <00:01:52.588><c>see </c><00:01:52.777><c>any </c><00:01:52.966><c>reason </c><00:01:53.155><c>to </c><00:01:53.344><c>spend </c><00:01:53.533><c>this </c><00:01:53.722><c>money </c><00:01:53.911><c>on </c><00:01:54.100><c>this </c><00:01:54.289><c>product. </c><00:01:54.478><c>Another</c> 00:01:54.630 --> 00:01:54.640 align:start position:0% n't see any reason to spend this money on this product. Another 00:01:54.640 --> 00:01:56.190 align:start position:0% n't see any reason to spend this money on this product. Another important <00:01:54.782><c>point </c><00:01:54.924><c>here </c><00:01:55.066><c>is </c><00:01:55.208><c>that </c><00:01:55.350><c>it’s </c><00:01:55.492><c>not </c><00:01:55.634><c>simply </c><00:01:55.776><c>a </c><00:01:55.918><c>product</c> 00:01:56.190 --> 00:01:56.200 align:start position:0% important point here is that it’s not simply a product 00:01:56.200 --> 00:01:58.550 align:start position:0% important point here is that it’s not simply a product issue. <00:01:56.404><c>It </c><00:01:56.608><c>is </c><00:01:56.812><c>a </c><00:01:57.016><c>problem </c><00:01:57.220><c>with </c><00:01:57.424><c>the </c><00:01:57.628><c>structure </c><00:01:57.832><c>of </c><00:01:58.036><c>persuasion</c> 00:01:58.550 --> 00:01:58.560 align:start position:0% issue. It is a problem with the structure of persuasion 00:01:58.560 --> 00:02:00.029 align:start position:0% issue. It is a problem with the structure of persuasion . <00:01:58.816><c>No </c><00:01:59.072><c>matter </c><00:01:59.328><c>how </c><00:01:59.584><c>good </c><00:01:59.840><c>a</c> 00:02:00.029 --> 00:02:00.039 align:start position:0% . No matter how good a 00:02:00.039 --> 00:02:01.630 align:start position:0% . No matter how good a product <00:02:00.159><c>is, </c><00:02:00.279><c>if </c><00:02:00.399><c>I </c><00:02:00.519><c>am </c><00:02:00.639><c>not </c><00:02:00.759><c>convinced </c><00:02:00.879><c>why </c><00:02:00.999><c>I </c><00:02:01.119><c>should </c><00:02:01.239><c>buy </c><00:02:01.359><c>it</c> 00:02:01.630 --> 00:02:01.640 align:start position:0% product is, if I am not convinced why I should buy it 00:02:01.640 --> 00:02:03.630 align:start position:0% product is, if I am not convinced why I should buy it , <00:02:01.900><c>why </c><00:02:02.160><c>I </c><00:02:02.420><c>should </c><00:02:02.680><c>buy </c><00:02:02.940><c>it </c><00:02:03.200><c>now,</c> 00:02:03.630 --> 00:02:03.640 align:start position:0% , why I should buy it now, 00:02:03.640 --> 00:02:05.469 align:start position:0% , why I should buy it now, and <00:02:03.786><c>why </c><00:02:03.932><c>I </c><00:02:04.078><c>should </c><00:02:04.224><c>buy </c><00:02:04.370><c>it </c><00:02:04.516><c>at </c><00:02:04.662><c>this </c><00:02:04.808><c>price, </c><00:02:04.954><c>a</c> 00:02:05.469 --> 00:02:05.479 align:start position:0% and why I should buy it at this price, a 00:02:05.479 --> 00:02:07.590 align:start position:0% and why I should buy it at this price, a purchase <00:02:07.280><c>conversion</c> 00:02:07.590 --> 00:02:07.600 align:start position:0% purchase conversion 00:02:07.600 --> 00:02:09.710 align:start position:0% purchase conversion can <00:02:07.830><c>never </c><00:02:08.060><c>occur. </c><00:02:08.290><c>Consumers </c><00:02:08.520><c>these </c><00:02:08.750><c>days </c><00:02:08.980><c>are </c><00:02:09.210><c>already </c><00:02:09.440><c>so</c> 00:02:09.710 --> 00:02:09.720 align:start position:0% can never occur. Consumers these days are already so 00:02:09.720 --> 00:02:11.990 align:start position:0% can never occur. Consumers these days are already so smart. <00:02:10.640><c>You </c><00:02:11.560><c>must</c> 00:02:11.990 --> 00:02:12.000 align:start position:0% smart. You must 00:02:12.000 --> 00:02:15.070 align:start position:0% smart. You must persuade <00:02:12.181><c>people </c><00:02:12.362><c>by </c><00:02:12.543><c>mixing </c><00:02:12.724><c>the </c><00:02:12.905><c>right </c><00:02:13.086><c>amount </c><00:02:13.267><c>of </c><00:02:13.448><c>emotion </c><00:02:13.629><c>and </c><00:02:13.810><c>logic </c><00:02:13.991><c>for </c><00:02:14.172><c>them </c><00:02:14.353><c>to</c> 00:02:15.070 --> 00:02:15.080 align:start position:0% persuade people by mixing the right amount of emotion and logic for them to 00:02:15.080 --> 00:02:17.270 align:start position:0% persuade people by mixing the right amount of emotion and logic for them to finally <00:02:15.693><c>decide </c><00:02:16.306><c>to </c><00:02:16.919><c>buy</c> 00:02:17.270 --> 00:02:17.280 align:start position:0% finally decide to buy 00:02:17.280 --> 00:02:19.309 align:start position:0% finally decide to buy . <00:02:17.508><c>And </c><00:02:17.736><c>regarding </c><00:02:17.964><c>the </c><00:02:18.192><c>third </c><00:02:18.420><c>point, </c><00:02:18.648><c>if </c><00:02:18.876><c>you</c> 00:02:19.309 --> 00:02:22.110 align:start position:0% . And regarding the third point, if you 00:02:22.110 --> 00:02:22.120 align:start position:0% 00:02:22.120 --> 00:02:23.869 align:start position:0% look <00:02:22.212><c>at </c><00:02:22.304><c>detail </c><00:02:22.396><c>pages </c><00:02:22.488><c>that </c><00:02:22.580><c>lack </c><00:02:22.672><c>effective </c><00:02:22.764><c>eye-catching </c><00:02:22.856><c>transition </c><00:02:22.948><c>elements, </c><00:02:23.040><c>there </c><00:02:23.132><c>are </c><00:02:23.224><c>many </c><00:02:23.316><c>cases </c><00:02:23.408><c>where </c><00:02:23.500><c>there </c><00:02:23.592><c>is</c> 00:02:23.869 --> 00:02:23.879 align:start position:0% look at detail pages that lack effective eye-catching transition elements, there are many cases where there is 00:02:23.879 --> 00:02:25.949 align:start position:0% look at detail pages that lack effective eye-catching transition elements, there are many cases where there is too <00:02:24.130><c>much </c><00:02:24.381><c>text </c><00:02:24.632><c>or </c><00:02:24.883><c>it </c><00:02:25.134><c>is </c><00:02:25.385><c>too </c><00:02:25.636><c>photo-</c> 00:02:25.949 --> 00:02:25.959 align:start position:0% too much text or it is too photo- 00:02:25.959 --> 00:02:28.070 align:start position:0% too much text or it is too photo- centric. 00:02:28.070 --> 00:02:28.080 align:start position:0% centric. 00:02:28.080 --> 00:02:30.550 align:start position:0% centric. However, <00:02:28.340><c>humans </c><00:02:28.600><c>are </c><00:02:28.860><c>animals, </c><00:02:29.120><c>so </c><00:02:29.380><c>they </c><00:02:29.640><c>basically</c> 00:02:30.550 --> 00:02:30.560 align:start position:0% However, humans are animals, so they basically 00:02:30.560 --> 00:02:32.229 align:start position:0% However, humans are animals, so they basically react <00:02:30.823><c>to </c><00:02:31.086><c>movement. </c><00:02:31.349><c>Therefore, </c><00:02:31.612><c>it </c><00:02:31.875><c>is</c> 00:02:32.229 --> 00:02:34.670 align:start position:0% react to movement. Therefore, it is 00:02:34.670 --> 00:02:34.680 align:start position:0% 00:02:34.680 --> 00:02:36.470 align:start position:0% important <00:02:34.803><c>to </c><00:02:34.926><c>include </c><00:02:35.049><c>GIFs </c><00:02:35.172><c>or </c><00:02:35.295><c>videos. </c><00:02:35.418><c>If </c><00:02:35.541><c>that </c><00:02:35.664><c>happens, </c><00:02:35.787><c>dwell </c><00:02:35.910><c>time </c><00:02:36.033><c>will</c> 00:02:36.470 --> 00:02:36.480 align:start position:0% important to include GIFs or videos. If that happens, dwell time will 00:02:36.480 --> 00:02:39.229 align:start position:0% important to include GIFs or videos. If that happens, dwell time will increase, <00:02:36.748><c>understanding </c><00:02:37.016><c>of </c><00:02:37.284><c>the </c><00:02:37.552><c>product </c><00:02:37.820><c>will </c><00:02:38.088><c>improve, </c><00:02:38.356><c>and</c> 00:02:39.229 --> 00:02:39.239 align:start position:0% increase, understanding of the product will improve, and 00:02:39.239 --> 00:02:41.589 align:start position:0% increase, understanding of the product will improve, and ultimately, <00:02:39.499><c>the </c><00:02:39.759><c>desire </c><00:02:40.019><c>to </c><00:02:40.279><c>purchase </c><00:02:40.539><c>will </c><00:02:40.799><c>rise. </c><00:02:41.059><c>This </c><00:02:41.319><c>is</c> 00:02:41.589 --> 00:02:41.599 align:start position:0% ultimately, the desire to purchase will rise. This is 00:02:41.599 --> 00:02:43.910 align:start position:0% ultimately, the desire to purchase will rise. This is exactly <00:02:41.862><c>what </c><00:02:42.125><c>makes </c><00:02:42.388><c>the </c><00:02:42.651><c>difference </c><00:02:42.914><c>in </c><00:02:43.177><c>conversion </c><00:02:43.440><c>rates.</c> 00:02:43.910 --> 00:02:43.920 align:start position:0% exactly what makes the difference in conversion rates. 00:02:43.920 --> 00:02:46.550 align:start position:0% exactly what makes the difference in conversion rates. The <00:02:44.127><c>GIF </c><00:02:44.334><c>is </c><00:02:44.541><c>a </c><00:02:44.748><c>key </c><00:02:44.955><c>cut </c><00:02:45.162><c>of </c><00:02:45.369><c>about </c><00:02:45.576><c>3 </c><00:02:45.783><c>to </c><00:02:45.990><c>5 </c><00:02:46.197><c>seconds</c> 00:02:46.550 --> 00:02:46.560 align:start position:0% The GIF is a key cut of about 3 to 5 seconds 00:02:46.560 --> 00:02:48.869 align:start position:0% The GIF is a key cut of about 3 to 5 seconds . <00:02:46.741><c>The </c><00:02:46.922><c>explanation </c><00:02:47.103><c>video </c><00:02:47.284><c>should </c><00:02:47.465><c>be </c><00:02:47.646><c>about </c><00:02:47.827><c>30 </c><00:02:48.008><c>seconds </c><00:02:48.189><c>to </c><00:02:48.370><c>1 </c><00:02:48.551><c>minute</c> 00:02:48.869 --> 00:02:48.879 align:start position:0% . The explanation video should be about 30 seconds to 1 minute 00:02:48.879 --> 00:02:51.390 align:start position:0% . The explanation video should be about 30 seconds to 1 minute long. <00:02:49.545><c>It </c><00:02:50.211><c>is </c><00:02:50.877><c>definitely</c> 00:02:51.390 --> 00:02:51.400 align:start position:0% long. It is definitely 00:02:51.400 --> 00:02:53.509 align:start position:0% long. It is definitely better <00:02:51.556><c>to </c><00:02:51.712><c>put </c><00:02:51.868><c>it </c><00:02:52.024><c>in </c><00:02:52.180><c>at </c><00:02:52.336><c>the </c><00:02:52.492><c>beginning. </c><00:02:52.648><c>However, </c><00:02:52.804><c>there </c><00:02:52.960><c>are </c><00:02:53.116><c>occasionally</c> 00:02:53.509 --> 00:02:53.519 align:start position:0% better to put it in at the beginning. However, there are occasionally 00:02:53.519 --> 00:02:55.270 align:start position:0% better to put it in at the beginning. However, there are occasionally people <00:02:53.694><c>who </c><00:02:53.869><c>say </c><00:02:54.044><c>that </c><00:02:54.219><c>G </c><00:02:54.394><c>doesn't </c><00:02:54.569><c>work </c><00:02:54.744><c>on </c><00:02:54.919><c>Coupang</c> 00:02:55.270 --> 00:02:55.280 align:start position:0% people who say that G doesn't work on Coupang 00:02:55.280 --> 00:02:56.790 align:start position:0% people who say that G doesn't work on Coupang . <00:02:55.392><c>But </c><00:02:55.504><c>there </c><00:02:55.616><c>is </c><00:02:55.728><c>a </c><00:02:55.840><c>way </c><00:02:55.952><c>to </c><00:02:56.064><c>do </c><00:02:56.176><c>all </c><00:02:56.288><c>of </c><00:02:56.400><c>this</c> 00:02:56.790 --> 00:02:56.800 align:start position:0% . But there is a way to do all of this 00:02:56.800 --> 00:02:58.270 align:start position:0% . But there is a way to do all of this . <00:02:56.933><c>In </c><00:02:57.066><c>the </c><00:02:57.199><c>next </c><00:02:57.332><c>video, </c><00:02:57.465><c>I </c><00:02:57.598><c>will </c><00:02:57.731><c>also </c><00:02:57.864><c>show </c><00:02:57.997><c>you</c> 00:02:58.270 --> 00:02:58.280 align:start position:0% . In the next video, I will also show you 00:02:58.280 --> 00:03:00.309 align:start position:0% . In the next video, I will also show you how <00:02:58.394><c>to </c><00:02:58.508><c>create </c><00:02:58.622><c>a </c><00:02:58.736><c>G </c><00:02:58.850><c>for </c><00:02:58.964><c>the </c><00:02:59.078><c>detail </c><00:02:59.192><c>page </c><00:02:59.306><c>and </c><00:02:59.420><c>how </c><00:02:59.534><c>to </c><00:02:59.648><c>upload </c><00:02:59.762><c>it </c><00:02:59.876><c>to </c><00:02:59.990><c>Coupang</c> 00:03:00.309 --> 00:03:02.030 align:start position:0% how to create a G for the detail page and how to upload it to Coupang 00:03:02.030 --> 00:03:02.040 align:start position:0% 00:03:02.040 --> 00:03:03.990 align:start position:0% . <00:03:02.248><c>Please </c><00:03:02.456><c>make </c><00:03:02.664><c>sure </c><00:03:02.872><c>to </c><00:03:03.080><c>remember </c><00:03:03.288><c>just </c><00:03:03.496><c>one </c><00:03:03.704><c>thing </c><00:03:03.912><c>today</c> 00:03:03.990 --> 00:03:04.000 align:start position:0% . Please make sure to remember just one thing today 00:03:04.000 --> 00:03:06.149 align:start position:0% . Please make sure to remember just one thing today . <00:03:04.410><c>The </c><00:03:04.820><c>sphere </c><00:03:05.230><c>of </c><00:03:05.640><c>e-commerce</c> 00:03:06.149 --> 00:03:06.159 align:start position:0% . The sphere of e-commerce 00:03:06.159 --> 00:03:08.350 align:start position:0% . The sphere of e-commerce is <00:03:06.315><c>a </c><00:03:06.471><c>structure. </c><00:03:06.627><c>A </c><00:03:06.783><c>structure </c><00:03:06.939><c>that </c><00:03:07.095><c>establishes </c><00:03:07.251><c>fraud </c><00:03:07.407><c>personas, </c><00:03:07.563><c>creates </c><00:03:07.719><c>a</c> 00:03:08.350 --> 00:03:08.360 align:start position:0% is a structure. A structure that establishes fraud personas, creates a 00:03:08.360 --> 00:03:10.470 align:start position:0% is a structure. A structure that establishes fraud personas, creates a grounding <00:03:08.622><c>page </c><00:03:08.884><c>that </c><00:03:09.146><c>resolves </c><00:03:09.408><c>their </c><00:03:09.670><c>pain </c><00:03:09.932><c>points, </c><00:03:10.194><c>and</c> 00:03:10.470 --> 00:03:12.110 align:start position:0% grounding page that resolves their pain points, and 00:03:12.110 --> 00:03:12.120 align:start position:0% 00:03:12.120 --> 00:03:14.309 align:start position:0% leads <00:03:12.353><c>to </c><00:03:12.586><c>purchase </c><00:03:12.819><c>conversions. </c><00:03:13.052><c>All </c><00:03:13.285><c>of </c><00:03:13.518><c>this</c> 00:03:14.309 --> 00:03:14.319 align:start position:0% leads to purchase conversions. All of this 00:03:14.319 --> 00:03:16.070 align:start position:0% leads to purchase conversions. All of this needs <00:03:14.488><c>to </c><00:03:14.657><c>be </c><00:03:14.826><c>connected </c><00:03:14.995><c>for </c><00:03:15.164><c>real </c><00:03:15.333><c>sales </c><00:03:15.502><c>to </c><00:03:15.671><c>be </c><00:03:15.840><c>generated.</c> 00:03:16.070 --> 00:03:16.080 align:start position:0% needs to be connected for real sales to be generated. 00:03:16.080 --> 00:03:18.789 align:start position:0% needs to be connected for real sales to be generated. If <00:03:16.311><c>you </c><00:03:16.542><c>don't </c><00:03:16.773><c>change </c><00:03:17.004><c>this </c><00:03:17.235><c>now, </c><00:03:17.466><c>you </c><00:03:17.697><c>might </c><00:03:17.928><c>end </c><00:03:18.159><c>up</c> 00:03:18.789 --> 00:03:18.799 align:start position:0% If you don't change this now, you might end up 00:03:18.799 --> 00:03:20.830 align:start position:0% If you don't change this now, you might end up repeating <00:03:18.913><c>a </c><00:03:19.027><c>subscription </c><00:03:19.141><c>where </c><00:03:19.255><c>you </c><00:03:19.369><c>just </c><00:03:19.483><c>keep </c><00:03:19.597><c>spending </c><00:03:19.711><c>on </c><00:03:19.825><c>ads </c><00:03:19.939><c>without </c><00:03:20.053><c>generating </c><00:03:20.167><c>any </c><00:03:20.281><c>sales </c><00:03:20.395><c>conversions</c> 00:03:20.830 --> 00:03:20.840 align:start position:0% repeating a subscription where you just keep spending on ads without generating any sales conversions 00:03:20.840 --> 00:03:22.470 align:start position:0% repeating a subscription where you just keep spending on ads without generating any sales conversions . <00:03:20.941><c>Try </c><00:03:21.042><c>applying </c><00:03:21.143><c>at </c><00:03:21.244><c>least </c><00:03:21.345><c>one </c><00:03:21.446><c>of </c><00:03:21.547><c>the </c><00:03:21.648><c>things </c><00:03:21.749><c>I </c><00:03:21.850><c>told </c><00:03:21.951><c>you </c><00:03:22.052><c>about </c><00:03:22.153><c>today</c> 00:03:22.470 --> 00:03:22.480 align:start position:0% . Try applying at least one of the things I told you about today 00:03:22.480 --> 00:03:24.070 align:start position:0% . Try applying at least one of the things I told you about today . <00:03:22.906><c>It </c><00:03:23.332><c>will </c><00:03:23.758><c>definitely</c> 00:03:24.070 --> 00:03:24.080 align:start position:0% . It will definitely 00:03:24.080 --> 00:03:25.390 align:start position:0% . It will definitely change. <00:03:24.311><c>If </c><00:03:24.542><c>you </c><00:03:24.773><c>found </c><00:03:25.004><c>today's </c><00:03:25.235><c>video</c> 00:03:25.390 --> 00:03:25.400 align:start position:0% change. If you found today's video 00:03:25.400 --> 00:03:27.869 align:start position:0% change. If you found today's video helpful, <00:03:25.751><c>please </c><00:03:26.102><c>subscribe </c><00:03:26.453><c>and </c><00:03:26.804><c>like, </c><00:03:27.155><c>and</c> 00:03:27.869 --> 00:03:27.879 align:start position:0% helpful, please subscribe and like, and 00:03:27.879 --> 00:03:31.560 align:start position:0% helpful, please subscribe and like, and see <00:03:28.071><c>you </c><00:03:28.263><c>next </c><00:03:28.455><c>time. </c><00:03:28.647><c>thank </c><00:03:28.839><c>you</c>