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자동차를 운전할 때는 주변 상황, 속도, 연료량, 엔진 온도, 전조등 등 신경 써야 할 요소가 많습니다. 여기에 차량 상태에 이상이 생기면 알려주는 경고등도 빼놓을 수 없습니다.
온라인 사업체를 운영한다면, 고객 성공 지표를 자동차 계기판의 표시등에 비유해 볼 수 있습니다. 고객 건강 점수, 순추천고객지수(NPS), 이탈률, 반복 매출과 같은 지표는 고객 만족도를 나타내는 신호입니다. 타이어 공기압 경고등이나 연료 게이지처럼, 이러한 지표는 비즈니스의 전반적인 상태를 파악하는 데 도움을 줍니다. 이를 꾸준히 확인하면 문제가 발생했을 때 빠르게 대응하고 고객 만족을 유지할 수 있습니다.
고객 성공 지표란 무엇인가요?
고객 성공 지표는 고객 관계의 건강도와 고객 니즈를 얼마나 잘 충족하고 있는지를 정량적으로 나타내는 지표입니다. 어떤 고객 성공 지표를 추적할지는 비즈니스 유형과 목표에 따라 달라집니다.
예를 들어, 고객 유지율 향상이 목표인 구독 기반 기업은 갱신율을 주요 지표로 삼을 수 있습니다. 반면, 고객 충성도에 중점을 둔 의류 브랜드는 순추천지수와 고객 생애 가치를 추적할 수 있습니다.
측정해야 할 주요 고객 성공 지표
- 고객 만족도 점수(CSAT)
- 고객 노력 점수(CES)
- 순추천고객지수(NPS)
- 고객 이탈률
- 고객 생애 가치(CLV)
- 고객 유지 비용(CRC)
- 갱신율
- 월간 반복 매출(MRR)
- 티켓 재오픈율
- 직원 만족도 점수(ESAT)
고객 성공 지표에 포함할 수 있는 10가지 주요 지표는 다음과 같습니다.
1. 고객 만족도 점수(CSAT)
고객 만족도 점수(CSAT)는 백분율로 표현되며, 제품, 서비스 또는 고객 상호작용에 대한 고객의 만족도를 측정하는 지표입니다. CSAT를 측정하려면 먼저 고객에게 만족도를 평가하도록 요청해야 합니다. 일반적으로 1부터 10까지의 척도를 사용하며, 1은 가장 낮은 만족도, 10은 가장 높은 만족도를 의미합니다. 또는 1~5 척도를 사용할 수도 있습니다. CSAT는 다음 두 가지 방법으로 계산할 수 있습니다.
첫 번째 방법은 가장 높은 점수만을 긍정 응답으로 간주하는 것입니다. 이를 통해 전체 고객 중 얼마나 많은 비율이 만족하고 있는지 파악할 수 있습니다. 긍정 응답의 기준에는 정해진 규칙이 없으며, 일부 기업은 상위 두 점수(예: 1~10 척도에서 9와 10, 또는 1~5 척도에서 4와 5)만을 만족으로 간주하기도 하고, 다른 기업은 6점 이상을 모두 긍정으로 보기도 합니다.
CSAT = (긍정적 응답 수 / 총 응답 수) × 100
두 번째 방법은 모든 응답 점수의 합을 가능한 최대 점수의 합으로 나눈 뒤 100을 곱하는 방식입니다. 이는 고객의 평균적인 만족도를 반영합니다.
CSAT = (전체 점수의 합 / 최대 가능 점수 합) × 100
일반적으로 CSAT가 80% 이상이면 매우 우수, 60~80%는 양호, 60% 미만은 개선이 필요한 수준으로 간주됩니다.
2. 고객 노력 점수(CES)
고객 노력 점수(CES)는 고객이 특정 상호작용에서 문제를 해결하기 위해 얼마나 많은 노력을 들였는지를 측정하는 지표입니다. 이 역시 상호작용 이후 단일 문항 설문을 통해 측정됩니다.
CSAT가 경험의 만족도를 평가하는 반면, CES는 원활한 경험(어려움 정도)에 초점을 맞춥니다. 일반적으로 고객에게 “문제를 해결하는 과정이 얼마나 쉬웠습니까?”라고 질문하며, 1은 매우 어려움, 10은 매우 쉬움을 의미합니다. 이 척도에서 6점 이상은 긍정적 응답으로 간주됩니다.
CES를 백분율로 계산하는 공식은 다음과 같습니다.
CES = (긍정 응답 수 / 전체 설문 응답 수) × 100
3. 순추천고객지수(NPS)
CSAT와 CES가 특정 상호작용에 대한 고객 만족도를 측정하는 반면, 순추천고객지수(NPS)는 기업에 대한 전반적인 고객 충성도와 만족도를 측정하는 지표입니다. NPS는 고객이 해당 기업을 다른 사람에게 추천할 의향이 얼마나 있는지를 1부터 10까지의 척도로 묻는 단일 질문을 기반으로 합니다.
“경험을 평가해 주세요”와 “저희를 추천하시겠습니까?”는 서로 다른 측면을 측정합니다. 전자는 특정 경험에 대한 만족도(해당 순간의 경험이 얼마나 좋았는지)를 평가하는 반면, 후자는 브랜드에 대한 전반적인 충성도와 신뢰(향후 추천 의향)를 측정합니다.
응답자 중 9점 또는 10점을 선택한 고객은 ‘추천자’, 7점 또는 8점은 ‘중립자’, 6점 이하는 ‘비추천자’로 분류됩니다. NPS는 다음과 같이 계산합니다.
NPS = 추천자 비율(9~10) − 비추천자 비율(0~6)
4. 고객 이탈률
고객 이탈률은 특정 기간 동안 기업이 잃은 고객의 비율을 측정하는 지표입니다. 이탈률을 계산하려면 해당 기간의 시작 시점과 종료 시점의 고객 수를 비교합니다. 고객 수가 비슷하게 유지된다면 고객 유지율이 안정적인 상태이며, 증가하면 고객이 성장하고 있는 것이고, 감소하면 고객 이탈이 발생하고 있는 것입니다.
이탈률은 다음 공식으로 계산합니다.
고객 이탈률 = (기간 동안 이탈한 고객 수 / 기간 시작 시 고객 수) × 100
이탈 고객을 지속적으로 모니터링하면 고객 만족도가 유지되고 있는지, 또는 하락하고 있는지를 파악하는 데 도움이 됩니다. 높은 이탈률은 경기 변화와 같은 외부 요인에 의해 발생할 수도 있지만, 고객 서비스 품질 저하나 제품 만족도 하락과 같은 내부 요인이 원인일 수도 있습니다.
이탈률이 증가하는 추세라면, 데이터를 분석해 고객 이탈이 시작된 시점을 파악하고 해당 시기가 비즈니스 변화와 맞물려 있는지 확인해야 합니다. 예를 들어, 2월에 새로운 고객 지원 소프트웨어를 도입한 이후 이탈률이 급증했다면, 해당 변화가 고객 경험에 미친 영향을 점검해볼 필요가 있습니다.
5. 고객 생애 가치(CLV)
고객 생애 가치는 고객과의 관계 전반에 걸쳐 발생할 것으로 예상되는 총 매출을 측정하는 지표로, 고객을 장기적으로 유지했을 때의 가치를 보여주는 핵심 고객 성공 지표 중 하나입니다.
CLV를 통해 다음과 같은 인사이트를 얻을 수 있습니다.
- 고객 유지 여부. CLV가 높다는 것은 장기적인 고객 관계가 잘 유지되고 있으며, 시간이 지남에 따라 높은 고객 유지율로 이어지고 있음을 의미합니다.
- 고가치 고객 식별. CLV 분석을 통해 가장 수익성이 높은 고객 세그먼트를 파악하고, 우선적으로 관리해야 할 고객을 식별할 수 있습니다.
- 고객 서비스 품질 평가. CLV가 높을수록 고객 서비스가 효과적임을 시사합니다. 충분한 관심과 지원을 받은 고객일수록 더 오래 유지될 가능성이 높습니다.
- 마케팅 캠페인 효과 검증. CLV는 마케팅 전략이 적절한 잠재고객을 타겟팅하고, 장기적인 관계 형성을 유도하고 있는지 판단하는 데 도움이 됩니다.
고객 생애 가치를 계산하려면 다음 공식을 따르세요.
고객 생애 가치(CLV) = 고객 가치 × 평균 고객 수명
고객 가치는 일정 기간 동안 고객 1인당 발생하는 평균 매출로, 평균 구매 빈도와 평균 거래 금액을 기반으로 계산됩니다.
평균 고객 수명은 고객이 비활성 상태로 전환되어 더 이상 구매하지 않기 전까지 유지되는 평균 기간을 의미합니다.
6. 고객 유지 비용(CRC)
이커머스 스토어를 운영한다면 신규 고객을 확보하는 일이 쉽지 않다는 것을 잘 알고 있을 것입니다. 이 때문에 반복 구매를 하는 충성 고객의 가치는 더욱 높습니다. 고객 유지 비용(CRC)은 이러한 기존 고객을 유지하는 데 드는 총비용을 측정하는 지표입니다.
이 지표를 고객 획득 비용(CAC)과 비교하면, 신규 고객 유치에 드는 비용이 기존 고객 유지 대비 얼마나 더 높은지 파악할 수 있으며, 이를 바탕으로 유지 전략에 자원을 보다 효율적으로 배분할 수 있습니다.
고객 유지 비용은 고객 유지와 관련된 모든 비용을 합산한 뒤, 특정 시점의 전체 고객 수로 나누어 계산합니다. 여기에는 고객 성공, 고객 참여, 교육 담당 인력의 인건비, 기존 고객 대상 마케팅 캠페인 비용, 고객 관계 관리(CRM) 소프트웨어 구독료 등이 포함됩니다. 계산 공식은 다음과 같습니다.
CRC = 고객 유지 총 비용 / 총 고객 수
7. 갱신율
구독 기반 비즈니스 모델을 운영한다면 갱신율은 고객 경험을 이해하는 데 중요한 지표입니다. 특정 기간에 구독을 갱신하는 활성 사용자 또는 활성 고객의 비율을 측정합니다. 갱신율은 다음과 같이 계산합니다.
갱신율 = 특정 기간의 총 갱신 수 / 동일 기간의 전체 갱신 대상 수
예를 들어, 한 달 동안 100명의 고객이 갱신 대상이고 이 중 90명이 구독을 유지했다면, 해당 월의 갱신율은 90%입니다.
이 지표는 큐레이션 의류 박스나 식사 구독 서비스처럼 반복 서비스 모델에 특히 유용합니다. 반면, 일회성 제품이나 전문 서비스를 제공하는 이커머스 업체에는 상대적으로 중요도가 낮을 수 있습니다.
8. 월간 반복 매출(MRR)
월간 반복 매출(MRR)은 정기 고객으로부터 매월 안정적으로 발생하는 예측 가능한 매출을 의미합니다. 총매출 기준 또는 사용자당 평균 매출 기준으로 표현할 수 있습니다.
이 지표는 구독 기반 업체뿐 아니라, 서비스형 소프트웨어(SaaS), 멤버십, 고객 충성도(로열티) 프로그램 등 반복 수익 구조를 가진 모든 기업에 매우 중요합니다.
MRR은 특정 월에 구독자 또는 반복 고객으로부터 발생한 총 매출을 합산하여 계산합니다.
9. 티켓 재오픈율
티켓 재오픈율은 한 번 해결된 고객 지원 요청이 다시 열리는 비율을 측정하는 지표로, 고객 지원 품질을 평가하는 데 활용됩니다. 이 지표를 통해 서비스 실패나 반복적으로 발생하는 고객 문제를 파악할 수 있습니다. 계산 방법은 간단합니다. 종료된 이후 다시 열린 고객 지원 티켓(문의) 수를 집계하면 됩니다.
10. 직원 만족도 점수(ESAT)
직원 만족도 점수(ESAT)는 “현재 근무 중인 회사에 얼마나 만족하십니까?”라는 질문을 통해 직원의 전반적인 만족도를 측정하는 지표입니다. 일반적으로 1~5 또는 1~10 척도를 사용합니다.
수집된 응답을 바탕으로 ESAT는 다음과 같이 계산합니다.
ESAT = 만족한 응답의 총 수(5점 만점에 4~5점 또는 10점 만점에 6~10점) / 총 응답 수 × 100
ESAT는 직접적인 고객 성공 지표는 아니지만, 직원 만족도는 고객 경험과 밀접하게 연결되어 있습니다. 만족도가 높은 조직일수록 더 나은 고객 서비스를 제공할 가능성이 높습니다.
고객 성공 지표 FAQ
고객 성공 측정에는 어떤 지표를 사용하나요?
고객 성공 지표에는 고객 만족도 점수, 순추천지수와 같은 정성적 지표와, 월간 반복 매출, 티켓 재오픈율과 같은 정량적 지표가 포함됩니다. 이러한 지표를 통해 고객 경험을 개선하고 고객 성공 전략을 보다 효과적으로 실행할 수 있습니다.
고객 성공 스코어카드란 무엇인가요?
고객 성공 스코어카드 또는 고객 성공 KPI 대시보드는 주요 고객 성공 지표를 한곳에서 추적하고 관리할 수 있도록 도와주는 도구입니다. 이를 통해 고객 성공 팀은 핵심 성과 지표를 실시간으로 모니터링할 수 있습니다.
고객 성공이 왜 그렇게 중요한가요?
고객 성공은 고객 이탈을 줄이고 충성도 높은 고객 기반을 구축하는 데 필수적인 역할을 합니다. 고객 성공 지표를 지속적으로 추적하면 고객 지원 팀이 문제를 조기에 파악하고, 전반적인 고객 만족도를 효과적으로 개선할 수 있습니다.
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</script><title>기업이 알아야 할 핵심적인 10가지 고객 성공 지표 - Shopify 대한민국</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta http-equiv="Accept-CH" content="ECT, Save-Data, Device-Memory, Downlink"/><meta name="description" content="고객 성공 지표는 고객 관계의 건강 상태와 고객 요구를 얼마나 잘 충족하고 있는지를 수치로 측정하는 지표입니다."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="기업이 알아야 할 핵심적인 10가지 고객 성공 지표 - Shopify 대한민국"/><meta property="og:description" content="고객 성공 지표는 고객 관계의 건강 상태와 고객 요구를 얼마나 잘 충족하고 있는지를 수치로 측정하는 지표입니다."/><meta property="og:image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg"/><meta name="twitter:image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg"/><meta property="og:url" content="https://www.shopify.com/kr/blog/customer-success-metrics"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="Shopify"/><meta name="twitter:account_id" content="17136315"/><meta name="twitter:title" content="기업이 알아야 할 핵심적인 10가지 고객 성공 지표 - Shopify 대한민국"/><meta name="twitter:description" content="고객 성공 지표는 고객 관계의 건강 상태와 고객 요구를 얼마나 잘 충족하고 있는지를 수치로 측정하는 지표입니다."/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://cdn.shopify.com" rel="preconnect" crossorigin="anonymous"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="alternate" hreflang="ko" href="https://www.shopify.com/kr/blog/customer-success-metrics"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/world/brochure/production-blog/assets/blogRedesign-IgyRLcAZ.css"/><link rel="preload" as="font" type="font/woff2" crossorigin="anonymous" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b2ba26f35a9189c443bbbd74242e6b0e.woff2"/><script data-async-css-loader="true">(function(){function n(e){if(!e||e.media==="all")return;function t(){e.media="all"}e.sheet?t():e.addEventListener("load",t,{once:!0})}document.querySelectorAll("link[data-async-css]").forEach(n),typeof MutationObserver<"u"&&new MutationObserver(function(e){e.forEach(function(t){t.addedNodes.forEach(function(a){a.nodeType===1&&a.tagName==="LINK"&&a.hasAttribute("data-async-css")&&n(a)})})}).observe(document.head,{childList:!0,subtree:!0})})();
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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b2e2f48c81f4ae49a1f1f3c128238f50.svg" alt="Shopify" class="h-9 lg:h-9" data-component-name="shopify-logo"/></a></div><nav class="max-lg:hidden flex h-full grow" aria-label="주요" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full group"><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">Shopify를 선택해야 하는 이유</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&]:-scale-y-100 [.level1-item:focus-within_&]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&]:before:opacity-100 lg:[.level1-item:hover_&]:before:duration-[300ms] lg:[.level1-item:hover_&]:before:delay-[350ms] lg:[.level1-item:focus-within_&]:before:opacity-100 lg:[.level1-item:focus-within_&]:before:duration-[300ms] lg:[.level1-item:focus-within_&]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-Shopify를 선택해야 하는 이유" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-200 lg:[.level1-item:focus-within_&]:delay-200 lg:will-change-transform xl:px-auto-xl level2-media-container flex max-lg:flex-col max-lg:gap-y-10 max-lg:pb-20 lg:items-start lg:overflow-hidden text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&]:delay-[250ms,300ms] max-md:flex max-md:flex-col max-md:gap-y-1.5 md:grid grid-cols-3 grid-rows-[1fr] md:gap-x-4 lg:gap-x-6 lg:mb-10"><li class="max-md:relative"><label for="bk-nav-Shopify를 선택해야 하는 이유" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/start"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="빠르게 시작하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-drag-and-drop"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">빠르게 시작하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">내일부터 바로 판매할 수 있습니다.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/sell"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Shopify로 전환하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-boost"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Shopify로 전환하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">더 많은 고객을 확보해 더 많은 매출을 올려보세요.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/enterprise"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="엔터프라이즈급 브랜드가 신뢰하는 플랫폼" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-sales-up"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">엔터프라이즈급 브랜드가 신뢰하는 플랫폼<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">규모, 복잡성 또는 목표와 관계없이 이용할 수 있습니다.</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] max-lg:before:content-none lg:pb-10 lg:ps-10 lg:before:-bottom-5 before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:max-lg:w-1/2 sm:w-64">모든 스토어에 기본 탑재</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] max-md:gap-x-2 max-lg:w-full max-lg:gap-x-4 lg:gap-y-6 lg:flex-col"><li class="max-lg:w-1/2"><a href="/kr/checkout" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/07baf8219532d81f6d6725151f9e3482.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/5a751065b0c61a7ef84271640431b54a.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/6b1441a90dc0d0215f138f66d6dc18bb.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">세계 최고의 결제 시스템<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">검증된 전환율 향상 효과를 경험하세요.</p><img class="relative z-10 w-[118px] aspect-[3.333] rounded max-sm:mt-auto sm:row-start-[span_2] sm:self-center sm:justify-self-end sm:w-[100px] sm:max-lg:justify-self-center max-lg:shadow-[0_8px_48px_0_rgba(24,24,27,0.24),_0_4px_8px_0_rgba(24,24,27,0.16)] md:w-[133px] lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg" alt="세계 최고의 결제 시스템"/></a></li><li class="max-lg:w-1/2"><a href="/kr/sidekick" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/b759ef6f62237393d768ad362888875f.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/90ccaa3754ed4c1f485353f1853faaa9.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/952301edf0f8a5a57f90d6a395dd4a10.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">상거래에 최적화된 AI 어시스턴트를 만나보세요.</p><img class="relative z-10 w-[70px] aspect-square max-sm:translate-y-2.5 max-sm:-mt-2.5 sm:w-[80px] sm:self-center sm:justify-self-end sm:row-start-[span_2] sm:max-lg:justify-self-center lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=80" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=160 2x" alt="Sidekick"/></a></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">제품</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&]:-scale-y-100 [.level1-item:focus-within_&]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&]:before:opacity-100 lg:[.level1-item:hover_&]:before:duration-[300ms] lg:[.level1-item:hover_&]:before:delay-[350ms] lg:[.level1-item:focus-within_&]:before:opacity-100 lg:[.level1-item:focus-within_&]:before:duration-[300ms] lg:[.level1-item:focus-within_&]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-제품" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-200 lg:[.level1-item:focus-within_&]:delay-200 lg:will-change-transform xl:px-auto-xl sm:[--bk-l2-rows:2] sm:grid sm:items-start sm:grid-cols-[1fr_1fr] sm:grid-rows-[repeat(var(--bk-l2-rows),min-content)] sm:[grid-template-areas:"items_aside"_"belt_aside"] max-md:pb-10 md:gap-y-8 md:[--bk-l2-rows:1] md:grid-cols-[2fr_1fr] md:[grid-template-areas:"items_aside"_"belt_belt"] md:max-lg:overflow-x-hidden lg:[--bk-l2-rows:2] lg:grid-cols-[3fr_1fr] text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&]:delay-[250ms,300ms] flex flex-col gap-y-[68px] w-full md:max-h-[686px] md:flex-wrap md:gap-x-10 md:gap-y-10 lg:max-h-[546px] [@media(max-height:771px)_and_(min-width:1200px)]:max-h-[417px] [@media(max-height:771px)_and_(min-width:1200px)]:gap-y-8"><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-1"><label for="bk-nav-제품" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">웹사이트 구축</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/website/builder" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-drag-and-drop"></use></svg><span class="flex items-center">웹사이트 빌더<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="https://themes.shopify.com/?locale=ko" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-design"></use></svg><span class="flex items-center">테마<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/domains" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-domain"></use></svg><span class="flex items-center">도메인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/customer-accounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-user-profile"></use></svg><span class="flex items-center">고객 계정<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/sidekick" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai"></use></svg><span class="flex items-center">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-4 lg:order-3 lg:mb-10"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">어디서든 판매</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/online" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-online"></use></svg><span class="flex items-center">온라인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/agentic-storefronts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai-chats"></use></svg><span class="flex items-center">AI 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/pos" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-pos-tick"></use></svg><span class="flex items-center">POS(Point of Sale)<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shop" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shop-app"></use></svg><span class="flex items-center">Shop 앱<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/channels" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-social"></use></svg><span class="flex items-center">소셜 및 마켓플레이스<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/international" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global"></use></svg><span class="flex items-center">전 세계<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/plus/solutions/b2b-ecommerce" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-sales-up"></use></svg><span class="flex items-center">B2B<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/markets" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global-markets"></use></svg><span class="flex items-center">여러 마켓에서 판매<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-5 lg:order-4"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">마케팅 및 분석</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-marketing"></use></svg><span class="flex items-center">광고 및 캠페인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing-automation-tools" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-users"></use></svg><span class="flex items-center">이메일 및 고객 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/discounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-discount"></use></svg><span class="flex items-center">할인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/analytics" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-analytics"></use></svg><span class="flex items-center">분석<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/test-and-launch" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-computer-tick"></use></svg><span class="flex items-center">테스트 및 출시<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-2"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">비즈니스 운영</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/orders" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-inventory-synced"></use></svg><span class="flex items-center">주문 및 재고<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shipping" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shipping"></use></svg><span class="flex items-center">배송<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/flow" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-save-time"></use></svg><span class="flex items-center">워크플로 자동화<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-3 lg:order-5"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">결제 받기</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/checkout" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-credit-card"></use></svg><span class="flex items-center">결제<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/payments" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-money"></use></svg><span class="flex items-center">지급<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li></ul><ul class="[grid-area:belt] gap-y-8 max-md:flex max-md:flex-col md:relative md:pt-6 md:pb-12 md:grid md:gap-x-10 md:grid-cols-3 md:max-lg:grid-rows-[min-content] md:max-lg:gap-y-6 md:max-lg:before:absolute md:max-lg:before:w-[200vw] md:max-lg:before:h-px md:max-lg:before:z-10 md:max-lg:before:top-0 md:max-lg:before:left-1/2 md:max-lg:before:-translate-x-1/2 lg:[--belt-calc:calc((100%-416px)/3)] lg:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_296px] lg:sticky lg:py-6 lg:z-20 lg:before:absolute lg:before:w-[200vw] lg:before:h-10 lg:before:top-0 lg:before:left-1/2 lg:before:-translate-x-1/2 lg:before:-translate-y-full lg:before:pointer-events-none lg:before:z-10 lg:after:absolute lg:after:w-[200vw] lg:after:h-full lg:after:top-0 lg:after:left-1/2 lg:after:-translate-x-1/2 lg:after:pointer-events-none lg:after:ring-1 lg:after:ring-inset [@media(width>=1420px)]:[--belt-calc:calc((75%-110px)/3)] [@media(width>=1420px)]:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_calc(25%-10px)] md:max-lg:before:bg-[#f4f4f5] lg:after:ring-[#f4f4f5] lg:after:bg-white lg:-bottom-9 lg:before:bg-[linear-gradient(0deg,#fff_0px,transparent_40px)]"><li class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] text-[#008060] font-semibold lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10 mb-0 max-lg:w-full md:max-lg:col-span-3 lg:leading-[1.8]">Shopify 맞춤 설정 및 확장</li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="/kr/ucp" class="level3-link"><p class="flex items-center">에이전트 전용 상거래<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">에이전트 도구로 구축하세요</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://apps.shopify.com/?locale=ko" class="level3-link"><p class="flex items-center">Shopify App Store<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">최대 규모의 상거래 에코시스템</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://shopify.dev" class="level3-link"><p class="flex items-center">Shopify.dev<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">개발자 설명서, CLI 등</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] px-4 max-sm:pb-10 max-sm:before:rounded-lg max-sm:before:bg-none max-sm:before:w-full sm:ps-10 sm:pe-0 sm:self-stretch sm:before:-top-[104px] sm:before:-bottom-10 sm:after:absolute sm:after:-top-10 sm:after:start-0 sm:after:bottom-0 sm:after:w-px sm:after:bg-no-repeat sm:after:z-10 sm:after:will-change-[opacity] md:before:-bottom-[32px] md:after:-bottom-[32px] before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">멈추지 않는 혁신</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] gap-y-10 flex-col sm:w-64"><li class=""><a href="/editions" class="level3-link"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/095b0536eb3a264c83761008f47aecbd.png?width=512" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block mb-3 aspect-[1.706] sm:h-[150px] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/88ca374851be502b9cf03e43dc3a4239.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/a47f449c4807b685632d92c0684c994b.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5">Shopify Editions<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Shopify는 매년 두 차례, 150개 이상의 업데이트를 진행합니다.</p></a></li><li class=""><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">최신 업데이트</p><ul class="level3-container flex flex-col"><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[400ms,450ms] lg:[.level1-item:focus-within_&]:delay-[400ms,450ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-agentic-storefronts-insights-v1#agentic-storefronts-insights" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Agentic Storefronts</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[450ms,500ms] lg:[.level1-item:focus-within_&]:delay-[450ms,500ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-campaign-autopilot-v1#introducing-campaign-autopilot" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Campaign Autopilot</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[500ms,550ms] lg:[.level1-item:focus-within_&]:delay-[500ms,550ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-shopify-ai-toolkit-for-devs-v1#shopify-ai-toolkit-for-developers" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">개발자용 Shopify AI Toolkit</a></li></ul></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/pricing">요금제</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/enterprise">Enterprise</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="me-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=ko" data-component-name="login">로그인</a></li><li class="leading-[0]"><a href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fcustomer-success-metrics&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">무료 체험 시작</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fcustomer-success-metrics&signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="외부 소스: 무료 체험 시작">무료 체험 시작</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="메뉴" aria-expanded="false" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-opacity after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a href="/kr" data-component-name="logo-home" class="inline-block shrink-0 absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 w-9 opacity-0 pointer-events-none"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/cac815e4ee0f383f7b4b5302b5a7a29a.svg" alt="Shopify" class="h-9" data-component-name="shopify-logo"/></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/kr/blog/" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">블로그</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/topics/비즈니스-시작하기" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">비즈니스 시작하기</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/topics/비즈니스-아이디어-찾기" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">비즈니스 아이디어 찾기</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/topics/온라인으로-수익-창출" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">온라인으로 수익 창출</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/kr/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">최신 정보</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">더 보기<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path stroke="currentColor" 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lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/kr/blog/customer-success-metrics" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value="" role="search" aria-label="검색" data-discover="true"><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-[var(--color-shade-500,#71717a)]" type="text" name="header-search" autoComplete="off" placeholder="검색" aria-label="검색 입력" aria-describedby="search-instructions" value=""/><button type="submit" class="lg:hidden p-6 -mr-6" aria-label="검색 제출"><span style="width:16px;height:16px;display:inline-block"></span></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-[var(--color-shade-500,#71717a)]" id="search-instructions" aria-hidden="true">찾으려는 항목을 입력하세요.<span style="width:16px;height:16px;display:inline-block"></span></div><button type="button" class="hidden lg:block p-2 cursor-pointer ml-auto" aria-label="검색 닫기"><span style="width:20px;height:20px;display:inline-block"></span></button></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><ul class="flex items-center"><li class="me-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=ko" data-component-name="login">로그인</a></li><li class="leading-[0]"><a href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fcustomer-success-metrics&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">무료 체험 시작</a></li></ul></div></div></div></div></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-component-section-bg text-component-section-content relative z-1 featured-blogs gap-y-0 pb-0 pt-36" data-section-name="" data-component-name="customer-success-metrics" data-viewable-component="true"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px] !px-0 !py-xl sm:!px-[40px] sm:!pt-16 sm:!pb-12 tablet-xl:!px-[130px] tablet-xl:!pt-12 tablet-xl:!pb-12 desktop:!px-[210px] [&>p:first-child]:!mb-0"><p class="richtext uppercase font-medium font-sans mb-2 text-2xl tablet:text-3xl max-w-[680px]">구독하세요,<br/><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/ffcfc4ecdf6b3f9c4235e83008b97f1d.svg" alt="Shopify" class="inline-block h-[0.9em] w-auto align-baseline" data-component-name="shopify-logo"/> <!-- -->Shopify 블로그</p><div data-component-name="blog-header-banner-ctas" class="relative z-20 mx-auto mt-md flex w-full max-w-xl flex-col items-center gap-md mt-md"><div class="w-full max-w-md mx-auto"><form id=":R5l55n5H1:" method="post" class="relative [&_[data-component-name='blog-subscribe-form-disclaimer']]:mt-0 [&_[data-component-name='blog-subscribe-form-disclaimer']]:max-h-0 [&_[data-component-name='blog-subscribe-form-disclaimer']]:overflow-hidden [&_[data-component-name='blog-subscribe-form-disclaimer']]:pt-0 [&_[data-component-name='blog-subscribe-form-disclaimer']]:opacity-0 focus-within:[&_[data-component-name='blog-subscribe-form-disclaimer']]:mt-2 focus-within:[&_[data-component-name='blog-subscribe-form-disclaimer']]:max-h-24 focus-within:[&_[data-component-name='blog-subscribe-form-disclaimer']]:pt-1 focus-within:[&_[data-component-name='blog-subscribe-form-disclaimer']]:opacity-100" data-component-name="blog-subscribe-form-field" data-testid="blog-subscribe-form-field" action="/kr/blog/api/subscribe" data-color-mode="light"><div data-component-name="input-text-button" class="flex flex-col"><div class="relative box-border w-full duration-300 ease-out peer placeholder:text-transparent ring-1 ring-inset hover:focus-within:ring-component-input-border-focus focus-within:outline-0 font-component-input-value text-component-input-value text-component-input-content default:ring-component-input-border flex items-start justify-between rounded-full md:rounded-full bg-white ring-black/20 hover:ring-black/20 focus-within:ring-state-focus [&_input]:min-w-0 [&_input]:pl-6 [&_input]:pr-16 [&_input]:text-black [&_label]:start-6 [&_label]:!text-input-light-label-text"><input name="email" type="email" required="" class="w-full pb-2 pt-6 peer placeholder:text-transparent input:bg-transparent bg-transparent focus-visible:outline-none px-4 md:w-auto flex-1 md:px-6" id=":R5l55n5:" placeholder=" "/><label class="absolute z-10 font-component-input-label text-component-input-label pointer-events-none duration-300 ease-out origin-top-left rtl:origin-top-right peer-placeholder-shown:scale-100 peer-placeholder-shown:top-8 peer-placeholder-shown:-translate-y-4 -translate-y-full peer-focus:-translate-y-full scale-75 peer-focus:scale-75 top-8 text-component-input-label-content peer-focus:text-component-input-label-content line-clamp-1 peer-placeholder-shown:text-component-input-content md:start-6 start-4" for=":R5l55n5:">이메일 입력</label><div class="max-md:hidden md:contents"><button type="submit" class="self-center overflow-hidden max-w-full ring-inset rounded-component-button transition-all duration-150 focus-visible:outline-offset-2 focus-visible:outline-state-focus border-2 focus-visible:outline bg-component-button-primary-bg hover:bg-component-button-primary-bg-hover active:bg-component-button-primary-bg-active disabled:bg-component-button-primary-bg-disabled border-component-button-primary-border hover:border-component-button-primary-border-hover active:border-component-button-primary-border-active disabled:border-component-button-primary-border-disabled ring-component-button-primary-border hover:ring-component-button-primary-border-hover active:ring-component-button-primary-border-active disabled:ring-component-button-primary-border-disabled text-component-button-primary-content hover:text-component-button-primary-content-hover active:text-component-button-primary-content-active disabled:text-component-button-primary-content-disabled font-component-button-primary inline-flex gap-2 w-11 h-11 p-0 text-component-button-primary-sm md:me-1 md:my-1 mt-2 whitespace-nowrap md:py-2.5 !m-1 !flex !h-12 !w-12 !min-w-12 !max-w-12 shrink-0 items-center justify-center !rounded-full !bg-black !p-0 !text-white hover:!bg-black/90 disabled:!bg-black/50 max-md:!absolute max-md:!right-0 max-md:!top-0 max-md:!z-10" data-component-name="button-form" aria-disabled="false" aria-label="구독하기" data-testid="blog-subscribe-form-submit"><span style="width:20px;height:20px;display:inline-block"></span></button></div></div><div class="max-md:contents md:hidden"><button type="submit" class="self-center overflow-hidden max-w-full ring-inset rounded-component-button transition-all duration-150 focus-visible:outline-offset-2 focus-visible:outline-state-focus border-2 focus-visible:outline bg-component-button-primary-bg hover:bg-component-button-primary-bg-hover active:bg-component-button-primary-bg-active disabled:bg-component-button-primary-bg-disabled border-component-button-primary-border hover:border-component-button-primary-border-hover active:border-component-button-primary-border-active disabled:border-component-button-primary-border-disabled ring-component-button-primary-border hover:ring-component-button-primary-border-hover active:ring-component-button-primary-border-active disabled:ring-component-button-primary-border-disabled text-component-button-primary-content hover:text-component-button-primary-content-hover active:text-component-button-primary-content-active disabled:text-component-button-primary-content-disabled font-component-button-primary gap-2 h-11 p-0 text-component-button-primary-sm md:me-1 md:my-1 mt-2 whitespace-nowrap md:py-2.5 !m-1 !flex !h-12 !w-12 !min-w-12 !max-w-12 shrink-0 items-center justify-center !rounded-full !bg-black !p-0 !text-white hover:!bg-black/90 disabled:!bg-black/50 max-md:!absolute max-md:!right-0 max-md:!top-0 max-md:!z-10 block w-full" data-component-name="button-form" aria-disabled="false" aria-label="구독하기" data-testid="blog-subscribe-form-submit"><span style="width:20px;height:20px;display:inline-block"></span></button></div></div><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/kr/blog/customer-success-metrics"/><input type="hidden" name="locale" value="ko"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><input class="sr-only" id=":R7ll55n5:" name="address" tabindex="-1" autoComplete="off" aria-hidden="true"/><p class="flex text-left [transition:max-height_300ms_ease-out,opacity_300ms_ease-out,margin-top_300ms_ease-out,padding-top_300ms_ease-out] text-xs text-shade-60" data-component-name="blog-subscribe-form-disclaimer" data-mode="light" data-testid="blog-subscribe-form-disclaimer">Shopify 마케팅 이메일 수신에 동의하시게 됩니다.</p></form></div></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="bg-white"><meta itemProp="mainEntityOfPage" content="/kr/blog/customer-success-metrics"/><meta itemProp="dateModified" content="2026-04-14T10:46:00.000Z"/><meta itemProp="datePublished" content="2026-04-14T00:00:00.000Z"/><meta itemProp="image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg"/><div class="relative"><div class="pt-xl pb-xl md:text-center" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1 md:max-w-2xl lg:max-w-3xl md:mx-auto"><nav class="uppercase text-black text-eyebrow-md pb-xs"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/"><span class="inline underline hover:no-underline">블로그</span></a><span class="px-xs">•</span><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/topics/고객-유지"><span class="inline underline hover:no-underline">고객 유지</span></a></nav><h1 class="text-theme-content text-t2"><span itemProp="headline">기업이 알아야 할 핵심적인 10가지 고객 성공 지표</span></h1><p class="text-theme-content text-body-lg mt-sm opacity-60">고객 성공 지표는 고객 관계의 건강 상태와 고객 요구를 얼마나 잘 충족하고 있는지를 수치로 측정하는 지표입니다.</p><div class="lg:hidden mt-md flex items-center gap-md w-full md:justify-center" itemProp="author" itemscope="" itemType="https://schema.org/Person"><img src="https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404" alt="" width="48" height="48" class="size-12 md:size-14 rounded-full object-cover shrink-0"/><div class="flex flex-col text-left"><span class="text-theme-content text-t7"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/authors/shopify-팀"><span class="inline underline hover:no-underline"><span itemProp="name">Shopify 팀 작성</span></span></a></span><span class="text-body-sm text-theme-content-body">2026년 4월 14일<!-- --> • 읽는 데 6분</span></div></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1"><div class="-mx-margin md:mx-0 overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg?originalWidth=1848&originalHeight=782" alt="고객 성공 지표를 나타내는 반짝이는 파스텔 색상의 별 모음" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg?originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg?originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg?originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg?originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg?originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg?originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg?originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg?originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/b/shopify-brochure2-assets/219944101faa9f0fab26d8b49b3c4d2f.jpg?originalWidth=1848&originalHeight=782&width=1800 1800w" data-component-name="auto-responsive-image"/></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-2xl bg-component-grid-bg gap-x-xl my-xl" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-4 lg:col-span-3 col-start-1" data-component-name="blog-left-sidebar"><nav aria-label="이 페이지에서" data-component-name="blog-left-sidebar-nav" class="space-y-2xl rounded-lg bg-warm-gray-50 p-md md:sticky md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:rounded-none md:bg-transparent md:p-0"><div class="bg-blog-bannerBg p-md"><p class="text-theme-content richtext text-t5">지금 온라인 비즈니스를 시작하세요.</p><p class="text-theme-content richtext text-t5 font-bold">무료입니다.</p><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-lg group mt-sm flex items-center justify-between border-b border-black pb-0 [&_span]:no-underline [&_span]:flex [&_span]:w-full [&_span]:items-center [&_span]:justify-between" style="widows:2" aria-label="외부 소스: 무료 체험 시작 " rel="noopener noreferrer" href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fcustomer-success-metrics&signup_types%5B%5D=paid_trial_experience"><span class="inline underline hover:no-underline">무료 체험 시작<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="20" height="20" class="text-component-icon rotate-90"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></div></nav></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-theme-content-body [&_h2]:text-t3 [&_h2]:mt-xl [&_h2]:mb-md [&_h2]:text-black [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:mb-md [&_h3]:text-t4 [&_h3]:mt-xl [&_h3]:mb-md [&_h3]:text-black [&_h4]:text-t5 [&_h4]:mt-xl [&_h4]:mb-md [&_h4]:text-black [&_h5]:text-t6 [&_.heading--4]:text-t5 [&_.heading--4]:text-black [&_.heading--4]:tracking-[-.02em] [&_p]:mb-md [&_p]:[overflow-wrap:anywhere] [&_hr]:mb-md [&_a]:text-black [&_a]:font-[550] [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_strong]:font-medium [&_strong]:text-black [&_img]:my-lg [&_img]:inline-block [&_figure]:mb-lg [&_figure>img]:mb-0 [&_a>img]:mt-3 [&_a>img]:mb-lg [&_a>img]:h-[revert-layer] [&_a>img]:inline-block [&_p_img:not(#text-cta_*)]:!mt-0 [&_p_img:not(#text-cta_*)]:!mb-md [&_figcaption]:mb-lg [&_figcaption]:text-body-sm [&_figcaption]:mt-2 [&_ul]:list-disc [&_ul]:mb-xs [&_ul]:pl-4 [&_ul_li]:pl-1 [&_ol]:list-decimal [&_ol]:mb-xs [&_ol]:pl-4 [&_ol_li]:pl-1 [&_ol_li::marker]:font-bold [&_li+li]:mt-xs [&_ul+p]:mt-md [&_ol+p]:mt-md [&_iframe]:max-w-full [&_iframe]:mt-3 [&_iframe]:mb-lg [&_.aspect-video_iframe]:mt-0 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_[id^="article-source-"]]:scroll-mt-40 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full [&_[data-component-name="blog-cta-marketing"]]:flex [&_[data-component-name="blog-cta-marketing"]]:flex-col [&_[data-component-name="blog-cta-marketing"]]:gap-md [&_[data-component-name="blog-cta-marketing"]_.marketing-button]:self-start [&_[data-component-name="blog-cta-marketing"]_:is(p,h2,h3,h4)]:!my-0 [&_[data-component-name="blog-cta-marketing"]_.heading--4+p]:!-mt-2 [&_[data-component-name="blog-cta-marketing"]_.heading--4+p]:md:!-mt-4 [&_[data-component-name="blog-cta-marketing"]_.heading--4]:!text-t4 [&_[data-component-name="blog-cta-marketing"]_p]:!text-body-base [&_.blog-cta-shopify-logo]:!font-normal [&_.blog-cta-shopify-logo]:!text-t6 [&_.blog-cta-shopify-logo]:!mb-md [&_.blog-cta-shopify-logo]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!pt-sm [&_.blog-cta-container_[data-component-name="message"]]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!text-body-sm [&_.blog-cta-container_[data-component-name="message"]_span]:!text-body-sm [&_[data-email-signup]_br]:hidden [&_[data-email-signup]_.marketing-block]:!my-xl [&_[data-email-signup]_.heading--4]:!mb-2 [&_[data-email-signup]_.heading--4]:!ml-0 [&_[data-email-signup]_form>p]:!mb-0 [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!bg-black [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!text-white [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:hover:!bg-[#3f3f46] [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:active:!bg-[#71717a] [&_[data-component-name="blog-read-more"]]:!my-lg [&_[data-component-name="blog-read-more"]]:font-sans [&_[data-component-name="blog-read-more"]_h2]:!font-sans [&_[data-component-name="blog-read-more"]_h2]:!text-t4 [&_[data-component-name="blog-read-more"]_a]:!text-body-base [&_[data-component-name="blog-read-more"]_a]:!text-component-link-content [&_[data-component-name="blog-read-more"]_a]:hover:!text-component-link-content-hover [&_[data-component-name="blog-read-more"]_li]:!mt-sm [&_#faq-section]:!my-xl [&_:is([data-component-name="blog-cta-marketing"],.blog-cta-container,[data-email-signup]_.marketing-block,[data-component-name="blog-read-more"],#faq-section,[data-guide]>div)]:!p-lg [&_[data-guide]>div]:!font-sans" itemProp="articleBody"><div><p>자동차를 운전할 때는 주변 상황, 속도, 연료량, 엔진 온도, 전조등 등 신경 써야 할 요소가 많습니다. 여기에 차량 상태에 이상이 생기면 알려주는 경고등도 빼놓을 수 없습니다.</p>
<p>온라인 사업체를 운영한다면, 고객 성공 지표를 자동차 계기판의 표시등에 비유해 볼 수 있습니다. 고객 건강 점수, 순추천고객지수(NPS), 이탈률, 반복 매출과 같은 지표는 고객 만족도를 나타내는 신호입니다. 타이어 공기압 경고등이나 연료 게이지처럼, 이러한 지표는 비즈니스의 전반적인 상태를 파악하는 데 도움을 줍니다. 이를 꾸준히 확인하면 문제가 발생했을 때 빠르게 대응하고 고객 만족을 유지할 수 있습니다.</p>
<h2><strong>고객 성공 지표란 무엇인가요?</strong></h2>
<p>고객 성공 지표는 고객 관계의 건강도와 고객 니즈를 얼마나 잘 충족하고 있는지를 정량적으로 나타내는 지표입니다. 어떤 고객 성공 지표를 추적할지는 비즈니스 유형과 목표에 따라 달라집니다. </p><div id="text-cta"></div>
<p>예를 들어, <a href="/kr/blog/customer-retention-strategies">고객 유지</a>율 향상이 목표인 구독 기반 기업은 갱신율을 주요 지표로 삼을 수 있습니다. 반면, 고객 충성도에 중점을 둔 의류 브랜드는 순추천지수와 <a href="/kr/blog/customer-lifetime-value">고객 생애 가치</a>를 추적할 수 있습니다.</p>
<h2 id=""><strong>측정해야 할 주요 고객 성공 지표</strong></h2>
<ol>
<li><a href="#1">고객 만족도 점수(CSAT)</a></li>
<li><a href="#2">고객 노력 점수(CES)</a></li>
<li><a href="#3">순추천고객지수(NPS)</a></li>
<li><a href="#4">고객 이탈률</a></li>
<li><a href="#5">고객 생애 가치(CLV)</a></li>
<li><a href="#6">고객 유지 비용(CRC)</a></li>
<li><a href="#7">갱신율</a></li>
<li><a href="#8">월간 반복 매출(MRR)</a></li>
<li><a href="#9">티켓 재오픈율</a></li>
<li><a href="#10">직원 만족도 점수(ESAT)</a></li>
</ol>
<p>고객 성공 지표에 포함할 수 있는 10가지 주요 지표는 다음과 같습니다.</p>
<h3 id="1"><strong>1. 고객 만족도 점수(CSAT)</strong></h3>
<p>고객 만족도 점수(CSAT)는 백분율로 표현되며, 제품, 서비스 또는 고객 상호작용에 대한 고객의 만족도를 측정하는 지표입니다. CSAT를 측정하려면 먼저 고객에게 만족도를 평가하도록 요청해야 합니다. 일반적으로 1부터 10까지의 척도를 사용하며, 1은 가장 낮은 만족도, 10은 가장 높은 만족도를 의미합니다. 또는 1~5 척도를 사용할 수도 있습니다. CSAT는 다음 두 가지 방법으로 계산할 수 있습니다.</p>
<p>첫 번째 방법은 가장 높은 점수만을 긍정 응답으로 간주하는 것입니다. 이를 통해 전체 고객 중 얼마나 많은 비율이 만족하고 있는지 파악할 수 있습니다. 긍정 응답의 기준에는 정해진 규칙이 없으며, 일부 기업은 상위 두 점수(예: 1~10 척도에서 9와 10, 또는 1~5 척도에서 4와 5)만을 만족으로 간주하기도 하고, 다른 기업은 6점 이상을 모두 긍정으로 보기도 합니다.</p>
<p style="text-align: center;"><strong>CSAT = (긍정적 응답 수 / 총 응답 수) × 100</strong></p>
<p>두 번째 방법은 모든 응답 점수의 합을 가능한 최대 점수의 합으로 나눈 뒤 100을 곱하는 방식입니다. 이는 고객의 평균적인 만족도를 반영합니다.</p>
<p style="text-align: center;"><strong>CSAT = (전체 점수의 합 / 최대 가능 점수 합) × 100</strong></p>
<p>일반적으로 CSAT가 80% 이상이면 매우 우수, 60~80%는 양호, 60% 미만은 개선이 필요한 수준으로 간주됩니다.</p>
<h3 id="2"><strong>2. 고객 노력 점수(CES)</strong></h3>
<p>고객 노력 점수(CES)는 고객이 특정 상호작용에서 문제를 해결하기 위해 얼마나 많은 노력을 들였는지를 측정하는 지표입니다. 이 역시 상호작용 이후 단일 문항 설문을 통해 측정됩니다.</p>
<p>CSAT가 경험의 만족도를 평가하는 반면, CES는 원활한 경험(어려움 정도)에 초점을 맞춥니다. 일반적으로 고객에게 “문제를 해결하는 과정이 얼마나 쉬웠습니까?”라고 질문하며, 1은 매우 어려움, 10은 매우 쉬움을 의미합니다. 이 척도에서 6점 이상은 긍정적 응답으로 간주됩니다.</p>
<p>CES를 백분율로 계산하는 공식은 다음과 같습니다.</p>
<p style="text-align: center;"><strong>CES = (긍정 응답 수 / 전체 설문 응답 수) × 100</strong></p>
<h3 id="3"><strong>3. 순추천고객지수(NPS)</strong></h3>
<p>CSAT와 CES가 특정 상호작용에 대한 고객 만족도를 측정하는 반면, 순추천고객지수(NPS)는 기업에 대한 전반적인 고객 충성도와 만족도를 측정하는 지표입니다. NPS는 고객이 해당 기업을 다른 사람에게 추천할 의향이 얼마나 있는지를 1부터 10까지의 척도로 묻는 단일 질문을 기반으로 합니다.</p>
<p>“경험을 평가해 주세요”와 “저희를 추천하시겠습니까?”는 서로 다른 측면을 측정합니다. 전자는 특정 경험에 대한 만족도(해당 순간의 경험이 얼마나 좋았는지)를 평가하는 반면, 후자는 브랜드에 대한 전반적인 충성도와 신뢰(향후 추천 의향)를 측정합니다.</p>
<p>응답자 중 9점 또는 10점을 선택한 고객은 ‘추천자’, 7점 또는 8점은 ‘중립자’, 6점 이하는 ‘비추천자’로 분류됩니다. NPS는 다음과 같이 계산합니다.</p>
<p style="text-align: center;"><strong>NPS = 추천자 비율(9~10) − 비추천자 비율(0~6)</strong></p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:!text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">고객이 쇼핑하는 모든 곳에서 충성도를 보상하세요</p>
<p>Shopify의 통합 충성도 앱을 사용하면 고객이 온라인과 오프라인 매장 모두에서 포인트를 적립하고 사용할 수 있습니다. 별도의 연동 없이 일관된 쇼핑 경험을 제공하세요.</p>
<a class="marketing-button marketing-button--small" href="https://apps.shopify.com/categories/store-management-customer-accounts-loyalty-and-rewards" target="_blank">지금 충성도 앱 살펴보기</a>
</div>
<h3 id="4"><strong>4. 고객 이탈률</strong></h3>
<p>고객 이탈률은 특정 기간 동안 기업이 잃은 고객의 비율을 측정하는 지표입니다. 이탈률을 계산하려면 해당 기간의 시작 시점과 종료 시점의 고객 수를 비교합니다. 고객 수가 비슷하게 유지된다면 고객 유지율이 안정적인 상태이며, 증가하면 고객이 성장하고 있는 것이고, 감소하면 고객 이탈이 발생하고 있는 것입니다.</p>
<p>이탈률은 다음 공식으로 계산합니다.</p>
<p style="text-align: center;"><strong>고객 이탈률 = (기간 동안 이탈한 고객 수 / 기간 시작 시 고객 수) × 100</strong></p>
<p>이탈 고객을 지속적으로 모니터링하면 고객 만족도가 유지되고 있는지, 또는 하락하고 있는지를 파악하는 데 도움이 됩니다. 높은 이탈률은 경기 변화와 같은 외부 요인에 의해 발생할 수도 있지만, 고객 서비스 품질 저하나 제품 만족도 하락과 같은 내부 요인이 원인일 수도 있습니다.</p>
<p>이탈률이 증가하는 추세라면, 데이터를 분석해 고객 이탈이 시작된 시점을 파악하고 해당 시기가 비즈니스 변화와 맞물려 있는지 확인해야 합니다. 예를 들어, 2월에 새로운 고객 지원 소프트웨어를 도입한 이후 이탈률이 급증했다면, 해당 변화가 고객 경험에 미친 영향을 점검해볼 필요가 있습니다.</p>
<h3 id="5"><strong>5. 고객 생애 가치(CLV)</strong></h3>
<p><a href="/kr/blog/customer-lifetime-value">고객 생애 가치</a>는 고객과의 관계 전반에 걸쳐 발생할 것으로 예상되는 총 매출을 측정하는 지표로, 고객을 장기적으로 유지했을 때의 가치를 보여주는 핵심 고객 성공 지표 중 하나입니다.</p>
<p>CLV를 통해 다음과 같은 인사이트를 얻을 수 있습니다.</p>
<ul>
<li>고객 유지 여부. CLV가 높다는 것은 장기적인 고객 관계가 잘 유지되고 있으며, 시간이 지남에 따라 높은 고객 유지율로 이어지고 있음을 의미합니다.</li>
<li>고가치 고객 식별. CLV 분석을 통해 가장 수익성이 높은 고객 세그먼트를 파악하고, 우선적으로 관리해야 할 고객을 식별할 수 있습니다.</li>
<li>고객 서비스 품질 평가. CLV가 높을수록 <a href="/kr/blog/customer-service">고객 서비스</a>가 효과적임을 시사합니다. 충분한 관심과 지원을 받은 고객일수록 더 오래 유지될 가능성이 높습니다.</li>
<li>마케팅 캠페인 효과 검증. CLV는 <a href="/kr/blog/marketing-strategies">마케팅 전략</a>이 <a href="/kr/blog/target-audience">적절한 잠재고객</a>을 타겟팅하고, 장기적인 관계 형성을 유도하고 있는지 판단하는 데 도움이 됩니다.</li>
</ul>
<p>고객 생애 가치를 계산하려면 다음 공식을 따르세요.</p>
<p style="text-align: center;"><strong>고객 생애 가치(CLV) = 고객 가치 × 평균 고객 수명</strong></p>
<p>고객 가치는 일정 기간 동안 고객 1인당 발생하는 평균 매출로, 평균 구매 빈도와 평균 거래 금액을 기반으로 계산됩니다.</p>
<p>평균 고객 수명은 고객이 비활성 상태로 전환되어 더 이상 구매하지 않기 전까지 유지되는 평균 기간을 의미합니다.</p>
<h3 id="6"><strong>6. 고객 유지 비용(CRC)</strong></h3>
<p>이커머스 스토어를 운영한다면 신규 고객을 확보하는 일이 쉽지 않다는 것을 잘 알고 있을 것입니다. 이 때문에 반복 구매를 하는 충성 고객의 가치는 더욱 높습니다. 고객 유지 비용(CRC)은 이러한 기존 고객을 유지하는