Shopify - 한국어

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Kind: captions
Language: en

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hello. <00:00:06.309><c>This </c><00:00:06.619><c>is </c><00:00:06.929><c>Alex </c><00:00:07.239><c>from </c><00:00:07.549><c>Forest </c><00:00:07.859><c>Pie.</c>

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hello. This is Alex from Forest Pie.
 

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hello. This is Alex from Forest Pie.
Today, <00:00:09.295><c>I </c><00:00:10.260><c>will</c>

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Today, I will
 

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Today, I will
tell <00:00:11.150><c>you </c><00:00:11.320><c>about </c><00:00:11.490><c>5 </c><00:00:11.660><c>ways </c><00:00:11.830><c>to </c><00:00:12.000><c>increase </c><00:00:12.170><c>sales </c><00:00:12.340><c>using </c><00:00:12.510><c>discounts.</c>

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tell you about 5 ways to increase sales using discounts.
 

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tell you about 5 ways to increase sales using discounts.
Number <00:00:14.600><c>1 </c><00:00:15.190><c>is </c><00:00:15.780><c>a</c>

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Number 1 is a
 

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Number 1 is a
powerful <00:00:16.536><c>means </c><00:00:16.693><c>of </c><00:00:16.850><c>capturing </c><00:00:17.007><c>the </c><00:00:17.164><c>attention </c><00:00:17.321><c>of </c><00:00:17.478><c>potential </c><00:00:17.635><c>customers, </c><00:00:17.792><c>offered </c><00:00:17.949><c>through </c><00:00:18.106><c>discount </c><00:00:18.263><c>rate-based </c><00:00:18.420><c>discounts,</c>

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powerful means of capturing the attention of potential customers, offered through discount rate-based discounts,
 

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powerful means of capturing the attention of potential customers, offered through discount rate-based discounts,
fixed-amount <00:00:19.720><c>discounts, </c><00:00:20.390><c>free </c><00:00:21.060><c>shipping,</c>

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fixed-amount discounts, free shipping,
 

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fixed-amount discounts, free shipping,
and <00:00:23.400><c>limited-time</c>

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and limited-time
 

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and limited-time
or <00:00:23.870><c>special </c><00:00:24.010><c>promotions </c><00:00:24.150><c>such </c><00:00:24.290><c>as </c><00:00:24.430><c>"you </c><00:00:24.570><c>bought </c><00:00:24.710><c>it" </c><00:00:24.850><c>free </c><00:00:24.990><c>gifts.</c>

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or special promotions such as "you bought it" free gifts.
 

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or special promotions such as "you bought it" free gifts.
Any <00:00:27.299><c>of </c><00:00:28.229><c>these</c>

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Any of these
 

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Any of these
can <00:00:28.711><c>be </c><00:00:28.832><c>added </c><00:00:28.953><c>to </c><00:00:29.074><c>Shopping </c><00:00:29.195><c>Pie </c><00:00:29.316><c>in </c><00:00:29.437><c>the </c><00:00:29.558><c>form </c><00:00:29.679><c>of </c><00:00:29.800><c>automatic </c><00:00:29.921><c>discounts </c><00:00:30.042><c>or </c><00:00:30.163><c>discount </c><00:00:30.284><c>codes. </c><00:00:30.405><c>Did </c><00:00:30.526><c>you</c>

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can be added to Shopping Pie in the form of automatic discounts or discount codes. Did you
 

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know <00:00:36.630><c>that </c><00:00:36.720><c>discount </c><00:00:36.810><c>codes </c><00:00:36.900><c>increase </c><00:00:36.990><c>the </c><00:00:37.080><c>likelihood </c><00:00:37.170><c>of </c><00:00:37.260><c>potential </c><00:00:37.350><c>customers </c><00:00:37.440><c>completing </c><00:00:37.530><c>their </c><00:00:37.620><c>checkout </c><00:00:37.710><c>by </c><00:00:37.800><c>25%? </c><00:00:37.890><c>Check </c><00:00:37.980><c>it </c><00:00:38.070><c>out </c><00:00:38.160><c>right </c><00:00:38.250><c>now. </c><00:00:38.340><c>Let's </c><00:00:38.430><c>look </c><00:00:38.520><c>at</c>

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know that discount codes increase the likelihood of potential customers completing their checkout by 25%? Check it out right now. Let's look at
 

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know that discount codes increase the likelihood of potential customers completing their checkout by 25%? Check it out right now. Let's look at
5 <00:00:38.915><c>ways </c><00:00:39.190><c>to </c><00:00:39.465><c>boost </c><00:00:39.740><c>sales </c><00:00:40.015><c>using </c><00:00:40.290><c>this.</c>

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5 ways to boost sales using this.
 

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Before <00:00:48.143><c>adding </c><00:00:48.326><c>new </c><00:00:48.509><c>products </c><00:00:48.692><c>to </c><00:00:48.875><c>your </c><00:00:49.058><c>online </c><00:00:49.241><c>store, </c><00:00:49.424><c>send </c><00:00:49.607><c>email </c><00:00:49.790><c>invitations</c>

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Before adding new products to your online store, send email invitations
 

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Before adding new products to your online store, send email invitations
to <00:00:50.486><c>your </c><00:00:50.912><c>valued </c><00:00:51.338><c>customers </c><00:00:51.764><c>so </c><00:00:52.190><c>they</c>

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to your valued customers so they
 

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to your valued customers so they
can <00:00:52.839><c>purchase </c><00:00:52.948><c>the </c><00:00:53.057><c>product </c><00:00:53.166><c>before </c><00:00:53.275><c>anyone </c><00:00:53.384><c>else, </c><00:00:53.493><c>while </c><00:00:53.602><c>the </c><00:00:53.711><c>product </c><00:00:53.820><c>page </c><00:00:53.929><c>is </c><00:00:54.038><c>not </c><00:00:54.147><c>yet </c><00:00:54.256><c>public.</c>

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can purchase the product before anyone else, while the product page is not yet public.
 

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When <00:00:57.543><c>providing </c><00:00:57.706><c>exclusive </c><00:00:57.869><c>access, </c><00:00:58.032><c>the </c><00:00:58.195><c>discount </c><00:00:58.358><c>portion </c><00:00:58.521><c>doesn't </c><00:00:58.684><c>have </c><00:00:58.847><c>to </c><00:00:59.010><c>be </c><00:00:59.173><c>large;</c>

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When providing exclusive access, the discount portion doesn't have to be large;
 

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When providing exclusive access, the discount portion doesn't have to be large;
10% <00:01:00.240><c>or </c><00:01:00.910><c>15% </c><00:01:01.580><c>is</c>

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10% or 15% is
 

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10% or 15% is
enough.

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enough.
 

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Encourage <00:01:05.200><c>customers </c><00:01:05.400><c>to </c><00:01:05.600><c>leave </c><00:01:05.800><c>reviews </c><00:01:06.000><c>for </c><00:01:06.200><c>the </c><00:01:06.400><c>product. </c><00:01:06.600><c>When </c><00:01:06.800><c>you</c>

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Encourage customers to leave reviews for the product. When you
 

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Encourage customers to leave reviews for the product. When you
launch <00:01:07.520><c>the </c><00:01:07.790><c>product </c><00:01:08.060><c>publicly, </c><00:01:08.330><c>the </c><00:01:08.600><c>product </c><00:01:08.870><c>page </c><00:01:09.140><c>will</c>

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launch the product publicly, the product page will
 

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launch the product publicly, the product page will
already <00:01:09.791><c>be </c><00:01:10.052><c>filled </c><00:01:10.313><c>with </c><00:01:10.574><c>reviews </c><00:01:10.835><c>from </c><00:01:11.096><c>satisfied </c><00:01:11.357><c>customers.</c>

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already be filled with reviews from satisfied customers.
 

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[Music] You have likely already

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[Music] You have likely already
 

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seen <00:01:21.846><c>stores </c><00:01:21.982><c>offering </c><00:01:22.118><c>free </c><00:01:22.254><c>shipping </c><00:01:22.390><c>services </c><00:01:22.526><c>when </c><00:01:22.662><c>a </c><00:01:22.798><c>purchase </c><00:01:22.934><c>amount </c><00:01:23.070><c>reaches </c><00:01:23.206><c>a </c><00:01:23.342><c>set </c><00:01:23.478><c>minimum.</c>

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seen stores offering free shipping services when a purchase amount reaches a set minimum.
 

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seen stores offering free shipping services when a purchase amount reaches a set minimum.


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Free <00:01:25.000><c>shipping </c><00:01:25.200><c>is </c><00:01:25.400><c>a </c><00:01:25.600><c>variation </c><00:01:25.800><c>that </c><00:01:26.000><c>online </c><00:01:26.200><c>stores </c><00:01:26.400><c>have...  </c><00:01:26.600><c>You</c>

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Free shipping is a variation that online stores have...  You
 

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Free shipping is a variation that online stores have...  You
can <00:01:27.289><c>configure </c><00:01:27.709><c>this.</c>

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can configure this.
 

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can configure this.
In <00:01:29.275><c>addition, </c><00:01:29.700><c>you </c><00:01:30.125><c>might </c><00:01:30.550><c>consider </c><00:01:30.975><c>offering</c>

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In addition, you might consider offering
 

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In addition, you might consider offering
discount <00:01:31.351><c>rate-based </c><00:01:31.572><c>discounts </c><00:01:31.793><c>when </c><00:01:32.014><c>customers </c><00:01:32.235><c>meet </c><00:01:32.456><c>minimum </c><00:01:32.677><c>purchase </c><00:01:32.898><c>criteria.</c>

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discount rate-based discounts when customers meet minimum purchase criteria.
 

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For <00:01:36.134><c>example, </c><00:01:37.369><c>this</c>

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For example, this
 

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For example, this
offers <00:01:37.757><c>a </c><00:01:37.934><c>20% </c><00:01:38.111><c>discount </c><00:01:38.288><c>on </c><00:01:38.465><c>orders </c><00:01:38.642><c>of </c><00:01:38.819><c>150,000 </c><00:01:38.996><c>KRW </c><00:01:39.173><c>or </c><00:01:39.350><c>more.</c>

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offers a 20% discount on orders of 150,000 KRW or more.
 

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offers a 20% discount on orders of 150,000 KRW or more.
[Music] As

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confirmed <00:01:45.485><c>by </c><00:01:46.010><c>online </c><00:01:46.535><c>store </c><00:01:47.060><c>analytics,</c>

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confirmed by online store analytics,
 

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confirmed by online store analytics,
customers <00:01:47.407><c>tend </c><00:01:47.665><c>to </c><00:01:47.923><c>add </c><00:01:48.181><c>products </c><00:01:48.439><c>to </c><00:01:48.697><c>their </c><00:01:48.955><c>carts </c><00:01:49.213><c>and</c>

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customers tend to add products to their carts and
 

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customers tend to add products to their carts and
then <00:01:50.180><c>leave </c><00:01:50.840><c>without </c><00:01:51.500><c>purchasing.</c>

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then leave without purchasing.
 

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Shop <00:01:53.937><c>FIFA </c><00:01:54.034><c>2 </c><00:01:54.131><c>provides </c><00:01:54.228><c>a </c><00:01:54.325><c>default </c><00:01:54.422><c>"Abandoned </c><00:01:54.519><c>Cart" </c><00:01:54.616><c>feature </c><00:01:54.713><c>that </c><00:01:54.810><c>is </c><00:01:54.907><c>sent </c><00:01:55.004><c>automatically.</c>

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Shop FIFA 2 provides a default "Abandoned Cart" feature that is sent automatically.
 

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Customizing <00:02:01.436><c>the </c><00:02:01.592><c>email </c><00:02:01.748><c>to </c><00:02:01.904><c>include </c><00:02:02.060><c>discount </c><00:02:02.216><c>offers </c><00:02:02.372><c>can </c><00:02:02.528><c>encourage </c><00:02:02.684><c>customers </c><00:02:02.840><c>to </c><00:02:02.996><c>revisit </c><00:02:03.152><c>and </c><00:02:03.308><c>complete </c><00:02:03.464><c>their</c>

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Customizing the email to include discount offers can encourage customers to revisit and complete their
 

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Customizing the email to include discount offers can encourage customers to revisit and complete their
order <00:02:04.475><c>using </c><00:02:04.700><c>an </c><00:02:04.925><c>additional </c><00:02:05.150><c>10% </c><00:02:05.375><c>discount. </c><00:02:05.600><c>There </c><00:02:05.825><c>is </c><00:02:06.050><c>a</c>

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order using an additional 10% discount. There is a
 

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point <00:02:09.480><c>to </c><00:02:09.701><c>keep </c><00:02:09.922><c>in </c><00:02:10.143><c>mind </c><00:02:10.364><c>when </c><00:02:10.585><c>using </c><00:02:10.806><c>this </c><00:02:11.027><c>strategy:</c>

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point to keep in mind when using this strategy:
 

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point to keep in mind when using this strategy:


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external <00:02:12.534><c>customers </c><00:02:12.658><c>may </c><00:02:12.782><c>be </c><00:02:12.906><c>aware </c><00:02:13.030><c>of </c><00:02:13.154><c>these </c><00:02:13.278><c>promotions </c><00:02:13.402><c>and </c><00:02:13.526><c>leave </c><00:02:13.650><c>the </c><00:02:13.774><c>site </c><00:02:13.898><c>assuming </c><00:02:14.022><c>they </c><00:02:14.146><c>will</c>

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external customers may be aware of these promotions and leave the site assuming they will
 

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external customers may be aware of these promotions and leave the site assuming they will
definitely <00:02:15.050><c>receive </c><00:02:15.710><c>the </c><00:02:16.370><c>discount.</c>

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definitely receive the discount.
 

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Monitor <00:02:20.080><c>discount </c><00:02:20.640><c>usage </c><00:02:21.200><c>and</c>

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Monitor discount usage and
 

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Monitor discount usage and
adjust <00:02:22.085><c>the </c><00:02:22.310><c>discount </c><00:02:22.535><c>rate </c><00:02:22.760><c>accordingly.</c>

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adjust the discount rate accordingly.
 

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adjust the discount rate accordingly.
[Music] Immediately

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[Music] Immediately
 

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[Music] Immediately
after <00:02:27.440><c>a </c><00:02:28.250><c>purchase,</c>

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after a purchase,
 

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offer <00:02:31.159><c>that </c><00:02:31.249><c>customer </c><00:02:31.339><c>a </c><00:02:31.429><c>discount </c><00:02:31.519><c>that </c><00:02:31.609><c>can </c><00:02:31.699><c>be </c><00:02:31.789><c>used </c><00:02:31.879><c>on </c><00:02:31.969><c>their </c><00:02:32.059><c>next </c><00:02:32.149><c>purchase </c><00:02:32.239><c>at </c><00:02:32.329><c>the </c><00:02:32.419><c>store. </c><00:02:32.509><c>Try </c><00:02:32.599><c>including </c><00:02:32.689><c>a </c><00:02:32.779><c>message </c><00:02:32.869><c>stating </c><00:02:32.959><c>that </c><00:02:33.049><c>if </c><00:02:33.139><c>they </c><00:02:33.229><c>buy </c><00:02:33.319><c>now, </c><00:02:33.409><c>it </c><00:02:33.499><c>will </c><00:02:33.589><c>be</c>

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offer that customer a discount that can be used on their next purchase at the store. Try including a message stating that if they buy now, it will be
 

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offer that customer a discount that can be used on their next purchase at the store. Try including a message stating that if they buy now, it will be
included <00:02:33.994><c>in </c><00:02:34.098><c>their </c><00:02:34.202><c>previous </c><00:02:34.306><c>order </c><00:02:34.410><c>history, </c><00:02:34.514><c>allowing </c><00:02:34.618><c>them </c><00:02:34.722><c>to </c><00:02:34.826><c>pay </c><00:02:34.930><c>for </c><00:02:35.034><c>the </c><00:02:35.138><c>Pear </c><00:02:35.242><c>Pomegranate </c><00:02:35.346><c>only </c><00:02:35.450><c>once</c>

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included in their previous order history, allowing them to pay for the Pear Pomegranate only once
 

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included in their previous order history, allowing them to pay for the Pear Pomegranate only once
and <00:02:36.427><c>receive </c><00:02:36.774><c>the </c><00:02:37.121><c>products </c><00:02:37.468><c>all </c><00:02:37.815><c>at </c><00:02:38.162><c>once. </c><00:02:38.509><c>You</c>

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and receive the products all at once. You
 

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can <00:02:41.389><c>express </c><00:02:41.628><c>this </c><00:02:41.867><c>as </c><00:02:42.106><c>a </c><00:02:42.345><c>special </c><00:02:42.584><c>offer </c><00:02:42.823><c>or </c><00:02:43.062><c>consider</c>

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can express this as a special offer or consider
 

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can express this as a special offer or consider
including <00:02:43.561><c>this </c><00:02:43.752><c>message </c><00:02:43.943><c>directly </c><00:02:44.134><c>in </c><00:02:44.325><c>the </c><00:02:44.516><c>purchase </c><00:02:44.707><c>confirmation </c><00:02:44.898><c>email.</c>

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including this message directly in the purchase confirmation email.
 

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[Music]

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[Music]
 

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Offer a discount to the fifth loyal customer.

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Offer a discount to the fifth loyal customer.
 

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Offer a discount to the fifth loyal customer.
Loyalty  <00:02:55.709><c>It </c><00:02:55.878><c>is </c><00:02:56.047><c>a </c><00:02:56.216><c>good </c><00:02:56.385><c>way </c><00:02:56.554><c>to </c><00:02:56.723><c>express </c><00:02:56.892><c>gratitude </c><00:02:57.061><c>to </c><00:02:57.230><c>your </c><00:02:57.399><c>customers.</c>

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Loyalty  It is a good way to express gratitude to your customers.
 

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Review <00:03:00.947><c>their </c><00:03:01.194><c>order </c><00:03:01.441><c>history </c><00:03:01.688><c>to </c><00:03:01.935><c>identify </c><00:03:02.182><c>your </c><00:03:02.429><c>top </c><00:03:02.676><c>customers.</c>

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Review their order history to identify your top customers.
 

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Review their order history to identify your top customers.


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Orders <00:03:04.078><c>on </c><00:03:04.246><c>the </c><00:03:04.414><c>magazine </c><00:03:04.582><c>could </c><00:03:04.750><c>be </c><00:03:04.918><c>from </c><00:03:05.086><c>Korea, </c><00:03:05.254><c>or </c><00:03:05.422><c>they </c><00:03:05.590><c>could</c>

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Orders on the magazine could be from Korea, or they could
 

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Orders on the magazine could be from Korea, or they could
be <00:03:06.172><c>customers </c><00:03:06.484><c>who </c><00:03:06.796><c>have </c><00:03:07.108><c>spent </c><00:03:07.420><c>over </c><00:03:07.732><c>600,000 </c><00:03:08.044><c>won.</c>

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be customers who have spent over 600,000 won.
 

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Consider <00:03:14.595><c>offering </c><00:03:14.660><c>a </c><00:03:14.725><c>5% </c><00:03:14.790><c>to </c><00:03:14.855><c>15% </c><00:03:14.920><c>discount </c><00:03:14.985><c>or </c><00:03:15.050><c>free </c><00:03:15.115><c>shipping </c><00:03:15.180><c>as </c><00:03:15.245><c>a </c><00:03:15.310><c>token </c><00:03:15.375><c>of </c><00:03:15.440><c>appreciation </c><00:03:15.505><c>for </c><00:03:15.570><c>their </c><00:03:15.635><c>orders.</c>

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Consider offering a 5% to 15% discount or free shipping as a token of appreciation for their orders.
 

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Consider offering a 5% to 15% discount or free shipping as a token of appreciation for their orders.
Discounts <00:03:16.964><c>can </c><00:03:17.458><c>build </c><00:03:17.952><c>customer </c><00:03:18.446><c>loyalty </c><00:03:18.940><c>and</c>

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Discounts can build customer loyalty and
 

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Discounts can build customer loyalty and
increase <00:03:19.660><c>conversion </c><00:03:20.020><c>rates, </c><00:03:20.380><c>but </c><00:03:20.740><c>be </c><00:03:21.100><c>careful, </c><00:03:21.460><c>as</c>

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increase conversion rates, but be careful, as
 

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increase conversion rates, but be careful, as
offering <00:03:21.956><c>too </c><00:03:22.122><c>much </c><00:03:22.288><c>discount </c><00:03:22.454><c>can </c><00:03:22.620><c>impact </c><00:03:22.786><c>your </c><00:03:22.952><c>sales </c><00:03:23.118><c>revenue. </c><00:03:23.284><c>If</c>

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offering too much discount can impact your sales revenue. If
 

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potential <00:03:26.170><c>customers </c><00:03:26.590><c>are </c><00:03:27.010><c>constantly</c>

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potential customers are constantly
 

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potential customers are constantly
exposed <00:03:27.707><c>to </c><00:03:27.804><c>discount </c><00:03:27.901><c>promotions, </c><00:03:27.998><c>they </c><00:03:28.095><c>may </c><00:03:28.192><c>end </c><00:03:28.289><c>up </c><00:03:28.386><c>buying </c><00:03:28.483><c>products </c><00:03:28.580><c>only </c><00:03:28.677><c>when </c><00:03:28.774><c>they </c><00:03:28.871><c>are </c><00:03:28.968><c>on </c><00:03:29.065><c>sale. </c><00:03:29.162><c>A</c>

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exposed to discount promotions, they may end up buying products only when they are on sale. A
 

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minimum <00:03:32.150><c>approach </c><00:03:32.730><c>is </c><00:03:33.310><c>to</c>

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minimum approach is to
 

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minimum approach is to
lower <00:03:33.906><c>your </c><00:03:34.082><c>target </c><00:03:34.258><c>every </c><00:03:34.434><c>time </c><00:03:34.610><c>you </c><00:03:34.786><c>offer </c><00:03:34.962><c>a </c><00:03:35.138><c>discount.</c>

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lower your target every time you offer a discount.
 

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lower your target every time you offer a discount.
Start <00:03:36.646><c>small </c><00:03:37.012><c>and </c><00:03:37.378><c>monitor </c><00:03:37.744><c>the </c><00:03:38.110><c>results.</c>

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Start small and monitor the results.
 

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Start small and monitor the results.
In <00:03:39.116><c>summary, </c><00:03:39.252><c>the </c><00:03:39.388><c>most </c><00:03:39.524><c>effective </c><00:03:39.660><c>discount </c><00:03:39.796><c>is </c><00:03:39.932><c>a </c><00:03:40.068><c>great </c><00:03:40.204><c>way </c><00:03:40.340><c>to </c><00:03:40.476><c>increase </c><00:03:40.612><c>sales </c><00:03:40.748><c>volume </c><00:03:40.884><c>and </c><00:03:41.020><c>grow </c><00:03:41.156><c>your</c>

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In summary, the most effective discount is a great way to increase sales volume and grow your
 

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In summary, the most effective discount is a great way to increase sales volume and grow your
business. <00:03:42.137><c>Don't </c><00:03:42.624><c>overthink </c><00:03:43.111><c>it; </c><00:03:43.598><c>just</c>

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business. Don't overthink it; just
 

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monitor <00:03:47.880><c>the </c><00:03:48.140><c>results </c><00:03:48.400><c>and </c><00:03:48.660><c>figure </c><00:03:48.920><c>out </c><00:03:49.180><c>how </c><00:03:49.440><c>to </c><00:03:49.700><c>utilize </c><00:03:49.960><c>it.</c>

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monitor the results and figure out how to utilize it.
 

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monitor the results and figure out how to utilize it.
Thank <00:03:51.610><c>you.</c>

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Thank you.
 

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