Wise Explainer

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Language: en

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Shopify<00:00:01.280><c> CRM</c><00:00:01.839><c> honest</c><00:00:02.159><c> review.</c><00:00:02.800><c> Watch</c><00:00:03.040><c> before</c>

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Shopify CRM honest review. Watch before
 

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Shopify CRM honest review. Watch before
using.<00:00:04.240><c> Links</c><00:00:04.560><c> to</c><00:00:04.640><c> the</c><00:00:04.880><c> product</c><00:00:05.040><c> are</c><00:00:05.279><c> added</c><00:00:05.520><c> in</c>

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using. Links to the product are added in
 

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using. Links to the product are added in
the<00:00:05.839><c> description</c><00:00:06.160><c> below.</c><00:00:07.120><c> In</c><00:00:07.359><c> this</c><00:00:07.600><c> video,</c>

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the description below. In this video,
 

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the description below. In this video,
I'm<00:00:08.160><c> giving</c><00:00:08.320><c> you</c><00:00:08.480><c> a</c><00:00:08.720><c> clear</c><00:00:09.280><c> expert</c><00:00:09.760><c> level</c>

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I'm giving you a clear expert level
 

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I'm giving you a clear expert level
breakdown<00:00:10.400><c> of</c><00:00:10.559><c> Shopify's</c><00:00:11.120><c> CRM</c><00:00:11.599><c> capabilities.</c>

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breakdown of Shopify's CRM capabilities.
 

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breakdown of Shopify's CRM capabilities.
What<00:00:12.800><c> it</c><00:00:13.120><c> actually</c><00:00:13.599><c> does,</c><00:00:14.320><c> who</c><00:00:14.559><c> it's</c><00:00:14.799><c> built</c>

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What it actually does, who it's built
 

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What it actually does, who it's built
for,<00:00:15.519><c> and</c><00:00:15.759><c> whether</c><00:00:16.000><c> it's</c><00:00:16.160><c> the</c><00:00:16.400><c> right</c><00:00:16.560><c> choice</c>

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for, and whether it's the right choice
 

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for, and whether it's the right choice
for<00:00:16.960><c> your</c><00:00:17.119><c> business.</c><00:00:18.320><c> First,</c><00:00:19.119><c> it's</c><00:00:19.439><c> important</c>

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for your business. First, it's important
 

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for your business. First, it's important
to<00:00:19.920><c> understand</c><00:00:20.160><c> that</c><00:00:20.400><c> Shopify</c><00:00:20.960><c> is</c><00:00:21.279><c> not</c><00:00:21.520><c> a</c>

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to understand that Shopify is not a
 

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to understand that Shopify is not a
traditional<00:00:22.160><c> standalone</c><00:00:22.720><c> CRM.</c><00:00:23.840><c> Instead,</c>

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traditional standalone CRM. Instead,
 

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traditional standalone CRM. Instead,
it's<00:00:24.800><c> an</c><00:00:25.039><c> e-commerce</c><00:00:25.680><c> first</c><00:00:26.000><c> platform</c><00:00:26.640><c> with</c>

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it's an e-commerce first platform with
 

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it's an e-commerce first platform with
built-in<00:00:27.599><c> customer</c><00:00:28.000><c> management</c><00:00:28.480><c> features</c>

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built-in customer management features
 

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built-in customer management features
that<00:00:29.359><c> function</c><00:00:29.760><c> as</c><00:00:29.920><c> a</c><00:00:30.160><c> lightweight</c><00:00:30.640><c> but</c>

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that function as a lightweight but
 

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that function as a lightweight but
highly<00:00:31.359><c> practical</c><00:00:31.840><c> CRM</c><00:00:32.320><c> for</c><00:00:32.559><c> online</c><00:00:32.960><c> stores.</c>

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highly practical CRM for online stores.
 

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highly practical CRM for online stores.
Shopify<00:00:35.200><c> automatically</c><00:00:35.840><c> creates</c><00:00:36.239><c> customer</c>

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Shopify automatically creates customer
 

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Shopify automatically creates customer
profiles<00:00:37.200><c> for</c><00:00:37.520><c> every</c><00:00:37.760><c> buyer,</c><00:00:38.559><c> capturing</c>

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profiles for every buyer, capturing
 

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profiles for every buyer, capturing
order<00:00:39.520><c> history,</c><00:00:40.239><c> browsing</c><00:00:40.719><c> behavior,</c>

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order history, browsing behavior,
 

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order history, browsing behavior,
contact<00:00:42.000><c> details,</c><00:00:42.559><c> lifetime</c><00:00:43.120><c> value,</c><00:00:43.680><c> and</c>

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contact details, lifetime value, and
 

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contact details, lifetime value, and
marketing<00:00:44.480><c> preferences</c><00:00:44.960><c> in</c><00:00:45.200><c> one</c><00:00:45.440><c> place.</c><00:00:46.399><c> This</c>

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marketing preferences in one place. This
 

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marketing preferences in one place. This
gives<00:00:47.039><c> store</c><00:00:47.360><c> owners</c><00:00:47.840><c> immediate</c><00:00:48.320><c> visibility</c>

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gives store owners immediate visibility
 

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gives store owners immediate visibility
into<00:00:49.280><c> who</c><00:00:49.520><c> their</c><00:00:49.840><c> customers</c><00:00:50.239><c> are</c><00:00:50.559><c> and</c><00:00:50.879><c> how</c>

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into who their customers are and how
 

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into who their customers are and how
they<00:00:51.280><c> interact</c><00:00:51.680><c> with</c><00:00:51.840><c> the</c><00:00:52.000><c> brand.</c><00:00:52.399><c> One</c><00:00:52.640><c> of</c>

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they interact with the brand. One of
 

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they interact with the brand. One of
Shopify<00:00:53.280><c> CRM's</c><00:00:53.920><c> biggest</c><00:00:54.160><c> strengths</c><00:00:54.719><c> is</c><00:00:55.039><c> how</c>

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Shopify CRM's biggest strengths is how
 

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Shopify CRM's biggest strengths is how
seamlessly<00:00:55.920><c> it</c><00:00:56.160><c> ties</c><00:00:56.559><c> customer</c><00:00:56.960><c> data</c><00:00:57.280><c> to</c>

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seamlessly it ties customer data to
 

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seamlessly it ties customer data to
sales<00:00:57.920><c> activity.</c><00:00:58.879><c> You</c><00:00:59.120><c> can</c><00:00:59.280><c> see</c><00:00:59.440><c> what</c>

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sales activity. You can see what
 

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sales activity. You can see what
products<00:01:00.160><c> customers</c><00:01:00.640><c> buy,</c><00:01:01.199><c> how</c><00:01:01.440><c> often</c><00:01:01.760><c> they</c>

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products customers buy, how often they
 

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products customers buy, how often they
return,<00:01:02.719><c> average</c><00:01:03.120><c> order</c><00:01:03.440><c> value,</c><00:01:04.000><c> and</c><00:01:04.239><c> where</c>

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return, average order value, and where
 

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return, average order value, and where
they<00:01:04.720><c> drop</c><00:01:04.960><c> off</c><00:01:05.119><c> in</c><00:01:05.360><c> the</c><00:01:05.519><c> buying</c><00:01:05.760><c> journey.</c>

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they drop off in the buying journey.
 

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they drop off in the buying journey.
This<00:01:07.040><c> makes</c><00:01:07.200><c> it</c><00:01:07.439><c> easy</c><00:01:07.680><c> to</c><00:01:07.920><c> segment</c><00:01:08.400><c> customers</c>

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This makes it easy to segment customers
 

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This makes it easy to segment customers
based<00:01:09.119><c> on</c><00:01:09.360><c> behavior</c><00:01:10.240><c> such</c><00:01:10.400><c> as</c><00:01:10.640><c> repeat</c><00:01:11.040><c> buyers,</c>

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based on behavior such as repeat buyers,
 

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based on behavior such as repeat buyers,
high-value<00:01:12.400><c> customers,</c><00:01:12.880><c> or</c><00:01:13.200><c> firsttime</c>

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high-value customers, or firsttime
 

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high-value customers, or firsttime
shoppers,<00:01:14.479><c> and</c><00:01:14.720><c> then</c><00:01:14.960><c> target</c><00:01:15.280><c> them</c><00:01:15.439><c> with</c>

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shoppers, and then target them with
 

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shoppers, and then target them with
personalized<00:01:16.320><c> offers</c><00:01:16.640><c> or</c><00:01:16.880><c> campaigns.</c>

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personalized offers or campaigns.
 

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personalized offers or campaigns.
Shopify<00:01:18.799><c> also</c><00:01:19.040><c> integrates</c><00:01:19.520><c> tightly</c><00:01:19.840><c> with</c>

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Shopify also integrates tightly with
 

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Shopify also integrates tightly with
email<00:01:20.400><c> marketing,</c><00:01:21.119><c> SMS</c><00:01:21.680><c> marketing,</c><00:01:22.240><c> and</c>

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email marketing, SMS marketing, and
 

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email marketing, SMS marketing, and
automation<00:01:23.119><c> tools,</c><00:01:23.840><c> allowing</c><00:01:24.240><c> you</c><00:01:24.400><c> to</c>

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automation tools, allowing you to
 

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automation tools, allowing you to
trigger<00:01:24.880><c> messages</c><00:01:25.360><c> based</c><00:01:25.600><c> on</c><00:01:25.840><c> actions</c><00:01:26.240><c> like</c>

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trigger messages based on actions like
 

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trigger messages based on actions like
abandoned<00:01:27.040><c> carts,</c><00:01:27.680><c> repeat</c><00:01:28.080><c> purchases,</c><00:01:28.720><c> or</c>

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abandoned carts, repeat purchases, or
 

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abandoned carts, repeat purchases, or
inactivity<00:01:29.920><c> without</c><00:01:30.400><c> complex</c><00:01:30.880><c> setup.</c>

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inactivity without complex setup.
 

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inactivity without complex setup.
Another<00:01:32.240><c> key</c><00:01:32.479><c> advantage</c><00:01:32.880><c> is</c><00:01:33.040><c> its</c><00:01:33.280><c> app</c>

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Another key advantage is its app
 

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Another key advantage is its app
ecosystem.<00:01:34.640><c> While</c><00:01:34.960><c> Shopify's</c><00:01:35.680><c> native</c><00:01:36.000><c> CRM</c>

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ecosystem. While Shopify's native CRM
 

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ecosystem. While Shopify's native CRM
features<00:01:36.880><c> are</c><00:01:37.040><c> intentionally</c><00:01:37.680><c> simple,</c><00:01:38.479><c> you</c>

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features are intentionally simple, you
 

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features are intentionally simple, you
can<00:01:38.720><c> extend</c><00:01:39.040><c> them</c><00:01:39.200><c> with</c><00:01:39.520><c> thousands</c><00:01:39.920><c> of</c><00:01:40.079><c> CRM</c>

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can extend them with thousands of CRM
 

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can extend them with thousands of CRM
support,<00:01:41.280><c> loyalty,</c><00:01:41.840><c> and</c><00:01:42.079><c> marketing</c><00:01:42.479><c> apps</c><00:01:42.880><c> to</c>

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support, loyalty, and marketing apps to
 

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support, loyalty, and marketing apps to
build<00:01:43.280><c> a</c><00:01:43.520><c> more</c><00:01:43.680><c> advanced</c><00:01:44.159><c> system</c><00:01:44.560><c> as</c><00:01:44.720><c> your</c>

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build a more advanced system as your
 

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build a more advanced system as your
store<00:01:45.200><c> grows.</c><00:01:46.240><c> This</c><00:01:46.479><c> modular</c><00:01:47.040><c> approach</c><00:01:47.360><c> makes</c>

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store grows. This modular approach makes
 

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store grows. This modular approach makes
Shopify<00:01:48.159><c> CRM</c><00:01:48.720><c> very</c><00:01:49.040><c> flexible.</c><00:01:49.840><c> You</c><00:01:50.079><c> only</c><00:01:50.320><c> add</c>

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Shopify CRM very flexible. You only add
 

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Shopify CRM very flexible. You only add
what<00:01:50.799><c> you</c><00:01:50.960><c> actually</c><00:01:51.360><c> need.</c><00:01:52.079><c> From</c><00:01:52.320><c> a</c><00:01:52.479><c> usability</c>

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what you actually need. From a usability
 

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what you actually need. From a usability
standpoint,<00:01:53.759><c> Shopify</c><00:01:54.240><c> is</c><00:01:54.399><c> one</c><00:01:54.560><c> of</c><00:01:54.640><c> the</c>

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standpoint, Shopify is one of the
 

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standpoint, Shopify is one of the
easiest<00:01:55.200><c> platforms</c><00:01:55.680><c> on</c><00:01:55.920><c> the</c><00:01:56.079><c> market.</c><00:01:56.720><c> The</c>

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easiest platforms on the market. The
 

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easiest platforms on the market. The
interface<00:01:57.360><c> is</c><00:01:57.680><c> clean,</c><00:01:58.159><c> intuitive,</c><00:01:58.719><c> and</c>

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interface is clean, intuitive, and
 

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interface is clean, intuitive, and
designed<00:01:59.360><c> for</c><00:01:59.520><c> business</c><00:01:59.840><c> owners,</c><00:02:00.640><c> not</c>

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designed for business owners, not
 

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designed for business owners, not
technical<00:02:01.439><c> teams.</c><00:02:02.479><c> You</c><00:02:02.719><c> don't</c><00:02:02.880><c> need</c><00:02:03.119><c> prior</c>

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technical teams. You don't need prior
 

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technical teams. You don't need prior
CRM<00:02:04.079><c> experience</c><00:02:04.479><c> to</c><00:02:04.719><c> start</c><00:02:04.960><c> tracking</c>

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CRM experience to start tracking
 

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CRM experience to start tracking
customers,<00:02:06.159><c> managing</c><00:02:06.640><c> relationships,</c><00:02:07.280><c> or</c>

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customers, managing relationships, or
 

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customers, managing relationships, or
acting<00:02:07.840><c> on</c><00:02:08.080><c> data.</c><00:02:09.119><c> However,</c><00:02:09.759><c> this</c><00:02:10.000><c> simplicity</c>

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acting on data. However, this simplicity
 

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acting on data. However, this simplicity
also<00:02:11.039><c> highlights</c><00:02:11.440><c> its</c><00:02:11.680><c> limitations.</c><00:02:12.480><c> Shopify</c>

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also highlights its limitations. Shopify
 

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also highlights its limitations. Shopify
CRM<00:02:13.599><c> lacks</c><00:02:14.000><c> advanced</c><00:02:14.480><c> sales</c><00:02:14.879><c> pipeline</c>

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CRM lacks advanced sales pipeline
 

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CRM lacks advanced sales pipeline
management,<00:02:16.080><c> complex</c><00:02:16.560><c> deal</c><00:02:16.879><c> tracking,</c><00:02:17.360><c> and</c>

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management, complex deal tracking, and
 

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management, complex deal tracking, and
deep<00:02:17.920><c> account-based</c><00:02:18.560><c> CRM</c><00:02:19.120><c> features</c><00:02:19.520><c> found</c><00:02:19.680><c> in</c>

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deep account-based CRM features found in
 

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deep account-based CRM features found in
enterprise<00:02:20.480><c> tools.</c><00:02:21.360><c> It's</c><00:02:21.680><c> designed</c><00:02:21.920><c> for</c>

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enterprise tools. It's designed for
 

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enterprise tools. It's designed for
transactional<00:02:22.959><c> e-commerce</c><00:02:23.599><c> focused</c>

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transactional e-commerce focused
 

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transactional e-commerce focused
relationships<00:02:24.879><c> rather</c><00:02:25.200><c> than</c><00:02:25.360><c> long</c>

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relationships rather than long
 

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relationships rather than long
multi-touch<00:02:26.400><c> B2B</c><00:02:26.879><c> sales</c><00:02:27.120><c> cycles.</c><00:02:28.160><c> Reporting</c>

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multi-touch B2B sales cycles. Reporting
 

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multi-touch B2B sales cycles. Reporting
and<00:02:28.800><c> customization</c><00:02:29.520><c> are</c><00:02:29.760><c> solid,</c><00:02:30.160><c> but</c><00:02:30.400><c> not</c><00:02:30.560><c> as</c>

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and customization are solid, but not as
 

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and customization are solid, but not as
deep<00:02:30.959><c> as</c><00:02:31.120><c> full-scale</c><00:02:31.680><c> CRM</c><00:02:32.160><c> platforms.</c><00:02:33.280><c> So,</c>

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deep as full-scale CRM platforms. So,
 

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deep as full-scale CRM platforms. So,
who<00:02:33.760><c> is</c><00:02:33.920><c> Shopify</c><00:02:34.480><c> CRM</c><00:02:34.959><c> made</c><00:02:35.120><c> for?</c><00:02:35.760><c> It's</c><00:02:36.080><c> ideal</c>

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who is Shopify CRM made for? It's ideal
 

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who is Shopify CRM made for? It's ideal
for<00:02:36.560><c> small</c><00:02:36.720><c> to</c><00:02:36.959><c> midsized</c><00:02:37.519><c> e-commerce</c>

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for small to midsized e-commerce
 

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for small to midsized e-commerce
businesses,<00:02:38.879><c> direct</c><00:02:39.120><c> to</c><00:02:39.360><c> consumer</c><00:02:39.760><c> brands,</c>

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businesses, direct to consumer brands,
 

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businesses, direct to consumer brands,
and<00:02:40.560><c> entrepreneurs</c><00:02:41.200><c> who</c><00:02:41.440><c> want</c><00:02:41.680><c> customer</c>

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and entrepreneurs who want customer
 

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and entrepreneurs who want customer
insights<00:02:42.640><c> tightly</c><00:02:43.120><c> connected</c><00:02:43.519><c> to</c><00:02:43.680><c> sales</c>

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insights tightly connected to sales
 

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insights tightly connected to sales
without<00:02:44.560><c> CRM</c><00:02:45.120><c> complexity.</c><00:02:46.239><c> It's</c><00:02:46.480><c> especially</c>

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without CRM complexity. It's especially
 

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without CRM complexity. It's especially
powerful<00:02:47.360><c> for</c><00:02:47.599><c> online</c><00:02:48.000><c> retailers</c><00:02:48.560><c> focused</c><00:02:48.879><c> on</c>

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powerful for online retailers focused on
 

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powerful for online retailers focused on
growth,<00:02:49.680><c> retention,</c><00:02:50.480><c> and</c><00:02:50.879><c> marketing</c>

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growth, retention, and marketing
 

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growth, retention, and marketing
automation.<00:02:52.640><c> In</c><00:02:52.959><c> summary,</c><00:02:53.519><c> Shopify</c><00:02:54.080><c> CRM</c><00:02:54.560><c> is</c>

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automation. In summary, Shopify CRM is
 

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automation. In summary, Shopify CRM is
not<00:02:54.959><c> trying</c><00:02:55.200><c> to</c><00:02:55.440><c> compete</c><00:02:55.680><c> with</c><00:02:55.920><c> enterprise</c>

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not trying to compete with enterprise
 

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not trying to compete with enterprise
CRM,<00:02:57.040><c> and</c><00:02:57.280><c> that's</c><00:02:57.599><c> its</c><00:02:57.920><c> strength.</c><00:02:58.640><c> It</c>

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CRM, and that's its strength. It
 

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CRM, and that's its strength. It
delivers<00:02:59.360><c> exactly</c><00:02:59.680><c> what</c><00:02:59.920><c> e-commerce</c>

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delivers exactly what e-commerce
 

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delivers exactly what e-commerce
businesses<00:03:00.959><c> need.</c><00:03:01.440><c> Clear</c><00:03:01.760><c> customer</c>

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businesses need. Clear customer
 

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businesses need. Clear customer
visibility,<00:03:03.120><c> seamless</c><00:03:03.599><c> sales</c><00:03:04.000><c> integration,</c>

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visibility, seamless sales integration,
 

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visibility, seamless sales integration,
and<00:03:05.120><c> easy</c><00:03:05.519><c> automation,</c><00:03:06.480><c> all</c><00:03:06.720><c> without</c>

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and easy automation, all without
 

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and easy automation, all without
friction.<00:03:07.680><c> If</c><00:03:07.840><c> you</c><00:03:08.000><c> run</c><00:03:08.159><c> an</c><00:03:08.319><c> online</c><00:03:08.720><c> store</c><00:03:08.959><c> and</c>

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friction. If you run an online store and
 

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friction. If you run an online store and
want<00:03:09.360><c> a</c><00:03:09.599><c> practical,</c><00:03:10.239><c> scalable</c><00:03:10.720><c> way</c><00:03:10.879><c> to</c><00:03:11.120><c> manage</c>

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want a practical, scalable way to manage
 

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want a practical, scalable way to manage
customer<00:03:11.840><c> relationships,</c><00:03:12.800><c> Shopify's</c><00:03:13.440><c> CRM</c>

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customer relationships, Shopify's CRM
 

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customer relationships, Shopify's CRM
approach<00:03:14.159><c> is</c><00:03:14.400><c> efficient,</c><00:03:15.040><c> reliable,</c><00:03:15.599><c> and</c>

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approach is efficient, reliable, and
 

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approach is efficient, reliable, and
built<00:03:16.159><c> for</c><00:03:16.319><c> realworld</c><00:03:16.959><c> e-commerce</c>

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built for realworld e-commerce
 

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built for realworld e-commerce
workflows.