Shopify 리서치 허브 · 문서/위키형 둘러보기 분류 관리 자동 조사

ECOM KNTRL

YouTube 수집: 2026-08-23 게시: 2025-12-16
https://youtu.be/pSU5CHc1Sck

내용

[subtitle-meta] lang=en auto=True In today's video, I'm going to teach you how to activate Shopify email automations. We'll start right from your Shopify admin. Go ahead and log in to your Shopify admin account, so you're on your main dashboard. This is where you manage everything for your store, and it's also where we'll be setting up your email automations. Before you can fully use Shopify's email automation features, you'll need to install two important apps, Shopify Messaging and Shopify Flow. To do that, go to the Shopify app store. In the search box, type messaging, then look for the official Shopify Messaging app and install it. Follow the prompts until the installation is complete. Once that's done, go back to the search box, type Flow, find the Shopify Flow app, and install that as well. These two apps work in the background and help power your automated workflows. When both apps are installed, return to your Shopify admin dashboard. On the left-hand side, you'll see a menu. Click on Marketing, and then choose Automations. This section is where all your marketing automations live. Here, you'll see a list of your existing automations, along with their current status, which will be shown as either active or inactive. This makes it easy to understand what's currently running for your store. If you want to edit a specific automation, simply click on its name. This opens the workflow, so you can customize it. Near the top right, you'll see an option to edit the workflow. Click Edit workflow to adjust the triggers, actions, and timing to match your strategy. Take a moment to review each part of the flow, so you're confident it behaves the way you expect. When you're ready to turn an automation on, look at the upper right corner, and click Turn on automation. If you ever need to pause it, you can click that same button again to turn it off and make it inactive. To edit the email content itself, find the small preview next to the activity name, and click it. A pop-up preview of your email automation will appear. Click edit there, and on the new page, click edit again in the top right. You'll see a message letting you know that editing this email will revert it to a draft. Click continue to proceed. Now you can customize the details. Update the two field, the subject line, preview text, and from name or address. You can also add new sections like elements, product recommendations, re-engagement blocks, layout sections, or custom liquid. And you can adjust the colors for the content background and borders to match your branding. When you're happy with everything, make sure you set the email back to active so it starts sending again. You can repeat the same process for all of your active email automations to ensure they're fully aligned with your brand and marketing goals.
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In<00:00:00.200><c> today's</c><00:00:00.600><c> video,</c><00:00:01.080><c> I'm</c><00:00:01.280><c> going</c><00:00:01.440><c> to</c><00:00:01.520><c> teach</c><00:00:01.800><c> you</c>

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In today's video, I'm going to teach you
 

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In today's video, I'm going to teach you
how<00:00:02.040><c> to</c><00:00:02.160><c> activate</c><00:00:02.600><c> Shopify</c><00:00:03.160><c> email</c>

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how to activate Shopify email
 

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how to activate Shopify email
automations.<00:00:04.640><c> We'll</c><00:00:04.760><c> start</c><00:00:05.120><c> right</c><00:00:05.320><c> from</c><00:00:05.520><c> your</c>

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automations. We'll start right from your
 

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automations. We'll start right from your
Shopify<00:00:06.200><c> admin.</c>

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Shopify admin.
 

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Shopify admin.
Go<00:00:07.400><c> ahead</c><00:00:07.680><c> and</c><00:00:07.840><c> log</c><00:00:08.040><c> in</c><00:00:08.160><c> to</c><00:00:08.240><c> your</c><00:00:08.360><c> Shopify</c>

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Go ahead and log in to your Shopify
 

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Go ahead and log in to your Shopify
admin<00:00:09.160><c> account,</c><00:00:09.720><c> so</c><00:00:09.880><c> you're</c><00:00:10.040><c> on</c><00:00:10.200><c> your</c><00:00:10.320><c> main</c>

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admin account, so you're on your main
 

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admin account, so you're on your main
dashboard.

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dashboard.
 

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dashboard.
This<00:00:12.040><c> is</c><00:00:12.160><c> where</c><00:00:12.320><c> you</c><00:00:12.440><c> manage</c><00:00:12.760><c> everything</c><00:00:13.120><c> for</c>

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This is where you manage everything for
 

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This is where you manage everything for
your<00:00:13.400><c> store,</c><00:00:14.240><c> and</c><00:00:14.360><c> it's</c><00:00:14.520><c> also</c><00:00:14.800><c> where</c><00:00:14.960><c> we'll</c><00:00:15.080><c> be</c>

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your store, and it's also where we'll be
 

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your store, and it's also where we'll be
setting<00:00:15.520><c> up</c><00:00:15.680><c> your</c><00:00:15.840><c> email</c><00:00:16.120><c> automations.</c>

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setting up your email automations.
 

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setting up your email automations.
Before<00:00:18.040><c> you</c><00:00:18.160><c> can</c><00:00:18.360><c> fully</c><00:00:18.680><c> use</c><00:00:18.920><c> Shopify's</c><00:00:19.520><c> email</c>

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Before you can fully use Shopify's email
 

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Before you can fully use Shopify's email
automation<00:00:20.320><c> features,</c><00:00:21.280><c> you'll</c><00:00:21.440><c> need</c><00:00:21.600><c> to</c>

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automation features, you'll need to
 

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automation features, you'll need to
install<00:00:22.080><c> two</c><00:00:22.360><c> important</c><00:00:22.880><c> apps,</c><00:00:23.720><c> Shopify</c>

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install two important apps, Shopify
 

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install two important apps, Shopify
Messaging<00:00:24.800><c> and</c><00:00:24.960><c> Shopify</c><00:00:25.440><c> Flow.</c>

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Messaging and Shopify Flow.
 

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Messaging and Shopify Flow.
To<00:00:27.160><c> do</c><00:00:27.320><c> that,</c><00:00:28.000><c> go</c><00:00:28.200><c> to</c><00:00:28.320><c> the</c><00:00:28.400><c> Shopify</c><00:00:28.960><c> app</c><00:00:29.240><c> store.</c>

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To do that, go to the Shopify app store.
 

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To do that, go to the Shopify app store.
In<00:00:30.320><c> the</c><00:00:30.400><c> search</c><00:00:30.720><c> box,</c><00:00:31.280><c> type</c><00:00:31.720><c> messaging,</c><00:00:32.840><c> then</c>

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In the search box, type messaging, then
 

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In the search box, type messaging, then
look<00:00:33.240><c> for</c><00:00:33.360><c> the</c><00:00:33.440><c> official</c><00:00:33.880><c> Shopify</c><00:00:34.320><c> Messaging</c>

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look for the official Shopify Messaging
 

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look for the official Shopify Messaging
app<00:00:35.200><c> and</c><00:00:35.320><c> install</c><00:00:35.760><c> it.</c>

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app and install it.
 

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app and install it.
Follow<00:00:37.040><c> the</c><00:00:37.160><c> prompts</c><00:00:37.520><c> until</c><00:00:37.760><c> the</c>

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Follow the prompts until the
 

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Follow the prompts until the
installation<00:00:38.400><c> is</c><00:00:38.520><c> complete.</c><00:00:39.560><c> Once</c><00:00:39.800><c> that's</c>

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installation is complete. Once that's
 

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installation is complete. Once that's
done,<00:00:40.720><c> go</c><00:00:40.880><c> back</c><00:00:41.120><c> to</c><00:00:41.200><c> the</c><00:00:41.280><c> search</c><00:00:41.600><c> box,</c><00:00:42.160><c> type</c>

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done, go back to the search box, type
 

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done, go back to the search box, type
Flow,<00:00:43.560><c> find</c><00:00:43.840><c> the</c><00:00:43.920><c> Shopify</c><00:00:44.520><c> Flow</c><00:00:44.920><c> app,</c><00:00:45.520><c> and</c>

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Flow, find the Shopify Flow app, and
 

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Flow, find the Shopify Flow app, and
install<00:00:46.040><c> that</c><00:00:46.240><c> as</c><00:00:46.400><c> well.</c>

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install that as well.
 

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install that as well.
These<00:00:47.720><c> two</c><00:00:47.880><c> apps</c><00:00:48.200><c> work</c><00:00:48.400><c> in</c><00:00:48.480><c> the</c><00:00:48.560><c> background</c>

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These two apps work in the background
 

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These two apps work in the background
and<00:00:49.280><c> help</c><00:00:49.520><c> power</c><00:00:49.800><c> your</c><00:00:50.040><c> automated</c><00:00:50.440><c> workflows.</c>

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and help power your automated workflows.
 

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and help power your automated workflows.
When<00:00:52.000><c> both</c><00:00:52.320><c> apps</c><00:00:52.600><c> are</c><00:00:52.720><c> installed,</c><00:00:53.400><c> return</c><00:00:53.760><c> to</c>

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When both apps are installed, return to
 

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When both apps are installed, return to
your<00:00:54.000><c> Shopify</c><00:00:54.560><c> admin</c><00:00:54.960><c> dashboard.</c>

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your Shopify admin dashboard.
 

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your Shopify admin dashboard.
On<00:00:56.440><c> the</c><00:00:56.520><c> left-hand</c><00:00:56.920><c> side,</c><00:00:57.320><c> you'll</c><00:00:57.480><c> see</c><00:00:57.640><c> a</c>

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On the left-hand side, you'll see a
 

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On the left-hand side, you'll see a
menu.

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menu.
 

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menu.
Click<00:00:59.000><c> on</c><00:00:59.160><c> Marketing,</c><00:01:00.000><c> and</c><00:01:00.120><c> then</c><00:01:00.320><c> choose</c>

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Click on Marketing, and then choose
 

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Click on Marketing, and then choose
Automations.

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Automations.
 

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Automations.
This<00:01:02.200><c> section</c><00:01:02.520><c> is</c><00:01:02.640><c> where</c><00:01:02.880><c> all</c><00:01:03.040><c> your</c><00:01:03.160><c> marketing</c>

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This section is where all your marketing
 

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This section is where all your marketing
automations<00:01:04.120><c> live.</c><00:01:05.000><c> Here,</c><00:01:05.239><c> you'll</c><00:01:05.440><c> see</c><00:01:05.600><c> a</c>

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automations live. Here, you'll see a
 

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automations live. Here, you'll see a
list<00:01:05.920><c> of</c><00:01:06.040><c> your</c><00:01:06.120><c> existing</c><00:01:06.560><c> automations,</c><00:01:07.440><c> along</c>

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list of your existing automations, along
 

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list of your existing automations, along
with<00:01:07.840><c> their</c><00:01:08.000><c> current</c><00:01:08.360><c> status,</c><00:01:09.280><c> which</c><00:01:09.480><c> will</c><00:01:09.560><c> be</c>

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with their current status, which will be
 

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with their current status, which will be
shown<00:01:10.000><c> as</c><00:01:10.120><c> either</c><00:01:10.440><c> active</c><00:01:10.880><c> or</c><00:01:11.080><c> inactive.</c><00:01:12.120><c> This</c>

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shown as either active or inactive. This
 

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shown as either active or inactive. This
makes<00:01:12.520><c> it</c><00:01:12.680><c> easy</c><00:01:12.920><c> to</c><00:01:13.040><c> understand</c><00:01:13.520><c> what's</c>

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makes it easy to understand what's
 

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makes it easy to understand what's
currently<00:01:14.120><c> running</c><00:01:14.400><c> for</c><00:01:14.520><c> your</c><00:01:14.640><c> store.</c>

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currently running for your store.
 

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currently running for your store.
If<00:01:15.800><c> you</c><00:01:15.920><c> want</c><00:01:16.120><c> to</c><00:01:16.240><c> edit</c><00:01:16.520><c> a</c><00:01:16.560><c> specific</c>

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If you want to edit a specific
 

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If you want to edit a specific
automation,<00:01:17.840><c> simply</c><00:01:18.280><c> click</c><00:01:18.520><c> on</c><00:01:18.600><c> its</c><00:01:18.760><c> name.</c>

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automation, simply click on its name.
 

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automation, simply click on its name.
This<00:01:19.720><c> opens</c><00:01:20.040><c> the</c><00:01:20.160><c> workflow,</c><00:01:20.760><c> so</c><00:01:20.960><c> you</c><00:01:21.080><c> can</c>

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This opens the workflow, so you can
 

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This opens the workflow, so you can
customize<00:01:21.840><c> it.</c><00:01:22.640><c> Near</c><00:01:22.800><c> the</c><00:01:22.920><c> top</c><00:01:23.200><c> right,</c><00:01:23.800><c> you'll</c>

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customize it. Near the top right, you'll
 

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customize it. Near the top right, you'll
see<00:01:24.080><c> an</c><00:01:24.240><c> option</c><00:01:24.600><c> to</c><00:01:24.800><c> edit</c><00:01:25.040><c> the</c><00:01:25.160><c> workflow.</c>

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see an option to edit the workflow.
 

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see an option to edit the workflow.
Click<00:01:27.160><c> Edit</c><00:01:27.400><c> workflow</c><00:01:27.840><c> to</c><00:01:28.000><c> adjust</c><00:01:28.360><c> the</c>

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Click Edit workflow to adjust the
 

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Click Edit workflow to adjust the
triggers,<00:01:29.280><c> actions,</c><00:01:29.760><c> and</c><00:01:29.920><c> timing</c><00:01:30.360><c> to</c><00:01:30.520><c> match</c>

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triggers, actions, and timing to match
 

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triggers, actions, and timing to match
your<00:01:31.000><c> strategy.</c>

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your strategy.
 

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your strategy.
Take<00:01:32.880><c> a</c><00:01:32.920><c> moment</c><00:01:33.360><c> to</c><00:01:33.480><c> review</c><00:01:33.880><c> each</c><00:01:34.160><c> part</c><00:01:34.400><c> of</c><00:01:34.480><c> the</c>

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Take a moment to review each part of the
 

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Take a moment to review each part of the
flow,<00:01:35.240><c> so</c><00:01:35.440><c> you're</c><00:01:35.600><c> confident</c><00:01:36.120><c> it</c><00:01:36.240><c> behaves</c><00:01:36.720><c> the</c>

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flow, so you're confident it behaves the
 

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flow, so you're confident it behaves the
way<00:01:37.000><c> you</c><00:01:37.120><c> expect.</c>

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way you expect.
 

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way you expect.
When<00:01:38.880><c> you're</c><00:01:39.000><c> ready</c><00:01:39.240><c> to</c><00:01:39.360><c> turn</c><00:01:39.560><c> an</c><00:01:39.640><c> automation</c>

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When you're ready to turn an automation
 

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When you're ready to turn an automation
on,<00:01:40.680><c> look</c><00:01:40.920><c> at</c><00:01:41.000><c> the</c><00:01:41.160><c> upper</c><00:01:41.400><c> right</c><00:01:41.640><c> corner,</c><00:01:42.120><c> and</c>

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on, look at the upper right corner, and
 

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on, look at the upper right corner, and
click

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click
 

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click
Turn<00:01:44.240><c> on</c><00:01:44.680><c> automation.</c>

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Turn on automation.
 

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Turn on automation.
If<00:01:46.320><c> you</c><00:01:46.440><c> ever</c><00:01:46.600><c> need</c><00:01:46.760><c> to</c><00:01:46.880><c> pause</c><00:01:47.160><c> it,</c><00:01:47.680><c> you</c><00:01:47.800><c> can</c>

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If you ever need to pause it, you can
 

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If you ever need to pause it, you can
click<00:01:48.240><c> that</c><00:01:48.480><c> same</c><00:01:48.800><c> button</c><00:01:49.080><c> again</c><00:01:49.400><c> to</c><00:01:49.520><c> turn</c><00:01:49.720><c> it</c>

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click that same button again to turn it
 

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click that same button again to turn it
off<00:01:50.160><c> and</c><00:01:50.320><c> make</c><00:01:50.480><c> it</c><00:01:50.600><c> inactive.</c>

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off and make it inactive.
 

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off and make it inactive.
To<00:01:52.200><c> edit</c><00:01:52.400><c> the</c><00:01:52.520><c> email</c><00:01:52.920><c> content</c><00:01:53.440><c> itself,</c><00:01:54.480><c> find</c>

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To edit the email content itself, find
 

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To edit the email content itself, find
the<00:01:54.960><c> small</c><00:01:55.320><c> preview</c><00:01:55.760><c> next</c><00:01:56.000><c> to</c><00:01:56.080><c> the</c><00:01:56.160><c> activity</c>

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the small preview next to the activity
 

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the small preview next to the activity
name,<00:01:56.960><c> and</c><00:01:57.160><c> click</c><00:01:57.440><c> it.</c><00:01:58.160><c> A</c><00:01:58.280><c> pop-up</c><00:01:58.680><c> preview</c><00:01:59.120><c> of</c>

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name, and click it. A pop-up preview of
 

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name, and click it. A pop-up preview of
your<00:01:59.480><c> email</c><00:01:59.840><c> automation</c><00:02:00.440><c> will</c><00:02:00.560><c> appear.</c>

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your email automation will appear.
 

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your email automation will appear.
Click<00:02:01.840><c> edit</c><00:02:02.080><c> there,</c><00:02:02.840><c> and</c><00:02:02.960><c> on</c><00:02:03.080><c> the</c><00:02:03.160><c> new</c><00:02:03.320><c> page,</c>

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Click edit there, and on the new page,
 

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Click edit there, and on the new page,
click<00:02:04.240><c> edit</c><00:02:04.440><c> again</c><00:02:04.720><c> in</c><00:02:04.800><c> the</c><00:02:04.920><c> top</c><00:02:05.240><c> right.</c>

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click edit again in the top right.
 

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click edit again in the top right.
You'll<00:02:06.400><c> see</c><00:02:06.520><c> a</c><00:02:06.600><c> message</c><00:02:06.960><c> letting</c><00:02:07.240><c> you</c><00:02:07.320><c> know</c>

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You'll see a message letting you know
 

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You'll see a message letting you know
that<00:02:07.800><c> editing</c><00:02:08.160><c> this</c><00:02:08.399><c> email</c><00:02:08.759><c> will</c><00:02:08.880><c> revert</c><00:02:09.280><c> it</c>

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that editing this email will revert it
 

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that editing this email will revert it
to<00:02:09.560><c> a</c><00:02:09.600><c> draft.</c><00:02:10.720><c> Click</c><00:02:11.000><c> continue</c><00:02:11.560><c> to</c><00:02:11.760><c> proceed.</c>

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to a draft. Click continue to proceed.
 

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to a draft. Click continue to proceed.
Now<00:02:13.760><c> you</c><00:02:13.840><c> can</c><00:02:14.000><c> customize</c><00:02:14.480><c> the</c><00:02:14.560><c> details.</c>

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Now you can customize the details.
 

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Now you can customize the details.
Update<00:02:16.080><c> the</c><00:02:16.240><c> two</c><00:02:16.520><c> field,</c><00:02:17.240><c> the</c><00:02:17.360><c> subject</c><00:02:17.760><c> line,</c>

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Update the two field, the subject line,
 

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Update the two field, the subject line,
preview<00:02:19.000><c> text,</c><00:02:19.840><c> and</c><00:02:20.040><c> from</c><00:02:20.240><c> name</c><00:02:20.640><c> or</c><00:02:20.840><c> address.</c>

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preview text, and from name or address.
 

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preview text, and from name or address.
You<00:02:22.320><c> can</c><00:02:22.480><c> also</c><00:02:22.760><c> add</c><00:02:23.000><c> new</c><00:02:23.200><c> sections</c><00:02:23.720><c> like</c>

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You can also add new sections like
 

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You can also add new sections like
elements,

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elements,
 

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elements,
product<00:02:25.280><c> recommendations,</c>

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product recommendations,
 

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product recommendations,
re-engagement<00:02:27.880><c> blocks,</c>

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re-engagement blocks,
 

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re-engagement blocks,
layout<00:02:29.440><c> sections,</c><00:02:30.560><c> or</c><00:02:30.680><c> custom</c><00:02:31.000><c> liquid.</c><00:02:31.800><c> And</c>

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layout sections, or custom liquid. And
 

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layout sections, or custom liquid. And
you<00:02:32.000><c> can</c><00:02:32.160><c> adjust</c><00:02:32.560><c> the</c><00:02:32.640><c> colors</c><00:02:33.080><c> for</c><00:02:33.200><c> the</c>

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you can adjust the colors for the
 

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you can adjust the colors for the
content<00:02:33.840><c> background</c><00:02:34.800><c> and</c><00:02:35.000><c> borders</c><00:02:35.760><c> to</c><00:02:35.920><c> match</c>

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content background and borders to match
 

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content background and borders to match
your<00:02:36.360><c> branding.</c>

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your branding.
 

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your branding.
When<00:02:37.840><c> you're</c><00:02:38.000><c> happy</c><00:02:38.280><c> with</c><00:02:38.440><c> everything,</c><00:02:39.320><c> make</c>

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When you're happy with everything, make
 

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When you're happy with everything, make
sure<00:02:39.760><c> you</c><00:02:39.920><c> set</c><00:02:40.200><c> the</c><00:02:40.360><c> email</c><00:02:40.760><c> back</c><00:02:41.080><c> to</c><00:02:41.280><c> active</c><00:02:41.800><c> so</c>

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sure you set the email back to active so
 

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sure you set the email back to active so
it<00:02:42.080><c> starts</c><00:02:42.400><c> sending</c><00:02:42.640><c> again.</c>

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it starts sending again.
 

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it starts sending again.
You<00:02:43.959><c> can</c><00:02:44.080><c> repeat</c><00:02:44.440><c> the</c><00:02:44.560><c> same</c><00:02:44.840><c> process</c><00:02:45.400><c> for</c><00:02:45.600><c> all</c>

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You can repeat the same process for all
 

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You can repeat the same process for all
of<00:02:45.880><c> your</c><00:02:46.040><c> active</c><00:02:46.400><c> email</c><00:02:46.760><c> automations</c><00:02:47.400><c> to</c>

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of your active email automations to
 

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of your active email automations to
ensure<00:02:47.840><c> they're</c><00:02:48.040><c> fully</c><00:02:48.360><c> aligned</c><00:02:48.760><c> with</c><00:02:48.920><c> your</c>

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ensure they're fully aligned with your
 

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ensure they're fully aligned with your
brand<00:02:49.480><c> and</c><00:02:49.600><c> marketing</c><00:02:50.040><c> goals.</c>

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