www.hulkapps.com
내용
목차
- 소개
- Klaviyo 및 Shopify에서 시작하기
- Klaviyo 설정 구성
- Klaviyo 리스트 및 세그먼트 이해하기
- 첫 번째 Klaviyo 이메일 캠페인 생성
- 자동화된 Klaviyo 플로우를 사용한 이메일 캠페인
- 마케팅 성과 분석하기
- 다른 플랫폼과의 통합 확장하기
- 설정 완료
- 결론
- 자주 묻는 질문
소개
Shopify 스토어의 타깃 대상 고객에게 맞춤형 이메일 및 자동화 기능을 제공하여 마케팅 전략을 강화하고자 하는가요? Klaviyo를 Shopify 계정에 통합하면 고급 마케팅 기능을 활용하여 목표 대상 고객에게 효과적으로 도달할 수 있습니다. 이 포괄적인 안내서에서 Klaviyo를 Shopify에 설치하는 방법에 대해 안내하여 전자 상거래에 가장 강력한 마케팅 자동화 도구를 활용할 수 있게 도와 드립니다.
Shopify에 Klaviyo를 설정하면 다음과 같은 여러 가지 이점을 누릴 수 있습니다. 원활한 통합을 통해 데이터 기반 이메일 마케팅 캠페인, SMS 메시징, 개인화된 고객 경험 및 측정 가능한 인사이트를 활용하여 비즈니스 성장을 도와줍니다. Klaviyo, Shopify, 또는 이메일 마케팅이 처음이더라도 프로세스를 원활하고 간단하게 만드는 데 필요한 모든 단계를 다룹니다.
이 안내서를 완료하면 Klaviyo를 Shopify 플랫폼에 완전히 통합하고 운영할 수 있게 됩니다. 설치에서 동적인 이메일 캠페인 생성까지 필요한 모든 단계를 다루며, 세부사항을 빠뜨리지 않도록 합니다. 디지털 마케팅 능력을 향상시키기 위해 준비를 마쳐 봅시다.
Klaviyo 및 Shopify에서 시작하기
Shopify 스토어에서 Klaviyo를 설정하려면 Shopify 앱 스토어에서 Klaviyo 앱을 설치해야 합니다. 설치 프로세스는 간단합니다:
- Shopify 관리자 계정으로 로그인합니다.
- 앱 스토어로 이동하여 Klaviyo를 검색합니다.
- Klaviyo 앱을 클릭하여 Shopify 스토어에 추가합니다.
설치가 완료되면 Klaviyo에서 Shopify 스토어를 단일 클릭으로 연결하도록 안내합니다. 이렇게 함으로써 동기화 과정이 간편하고 빠릅니다.
Klaviyo 설정 구성
Klaviyo 구성은 Shopify 스토어에서 필요한 모든 데이터를 캡처하기 위해 몇 가지 주요 단계를 거칩니다:
- 사이트 추적을 설정하여 고객 동작을 모니터링합니다.
- Klaviyo의 내장된 양식을 구성하거나 사용자 정의 옵트인 양식을 사용하여 가입자 데이터와 이메일을 수집합니다.
- Klaviyo의 이메일 및 SMS 설정을 살펴보고 두 가지 채널을 사용할지 여부를 결정합니다.
- 개인정보 보호 및 동의 기능을 올바르게 설정하여 GDPR 및 기타 준수 사항을 처리합니다.
Klaviyo의 문서나 Klaviyo 앱의 온보딩 프로세스에서 상세한 지침을 참조하세요.
Klaviyo 리스트 및 세그먼트 이해하기
Klaviyo의 리스트와 세그먼트는 대상 캠페인의 기반으로 중요한 역할을 합니다:
- 리스트는 구독자를 옵트인 방법에 따라 묶어둡니다. 예를 들어, '뉴스레터' 리스트 또는 '프로모션 가입' 리스트 등이 있을 수 있습니다.
- 세그먼트는 반면에 리스트에 대한 필터를 적용하여 고객을 행동 및 거래 데이터로 식별합니다. (예: 자주 구매자 또는 장바구니 포기자 등)
세그먼트를 만들어 메시지를 올바른 대상 고객에게 전달하여 관련성과 효과를 높일 수 있습니다.
첫 번째 Klaviyo 이메일 캠페인 생성
리스트와 세그먼트를 설정한 후 첫 번째 이메일 캠페인을 만드는 것이 다음 흥미로운 단계입니다:
- Campaigns을 선택하고 Create Campaign을 클릭합니다.
- 리스트 또는 세그먼트를 선택하여 대상 지정 대상을 선택합니다.
- Klaviyo의 직관적인 드래그 앤 드롭 편집기를 사용하여 이메일 콘텐츠를 디자인합니다.
- 제목과 복사본 다른 버전에 대한 A/B 테스트를 진행하여 대상 고객과 잘 맞는 내용을 확인합니다.
- 이메일 마케팅에서 첫 인상이 모든 것을 뜻하므로 전송 전에 캠페인을 충분히 검토합니다.
자동화된 Klaviyo 플로우를 사용한 이메일 캠페인
Klaviyo에서 자동화는 참으로 빛나는 "플로우"입니다:
- 카트 포기 플로우: 장바구니에 상품을 둔 고객에게 자동으로 이메일 리마인더를 보냅니다.
- 환영 이메일 시리즈 플로우: 새 구독자에게 브랜드를 소개하는 일련의 이메일을 보냅니다.
- 구매 후 플로우: 판매 후 고객 관계 구축 및 재구매를 촉진합니다.
자동화된 경로를 설정하면 수동으로 각 상호작용을 입력할 필요없이 지속적인 고객 참여에 크게 기여합니다.
마케팅 성과 분석하기
Klaviyo의 캠페인 성과는 직감적으로 판단하는 것뿐만 아니라 풍부한 분석 도구로 측정할 수 있습니다:
- 캠페인 분석을 보려면 'Analytics' 탭으로 이동합니다.
- 개시율, 클릭률 및 생성된 수익과 같은 성과 지표는 이메일 마케팅 수익률을 측정하는 데 도움이 됩니다.
- 어떤 세그먼트나 캠페인이 잘 수행되고 있는지 확인하고 이러한 인사이트를 바탕으로 향후 전략을 조정합니다.
다른 플랫폼과의 통합 확장하기
Klaviyo와 Shopify 사이의 강력한 연결을 보완하기 위해 추가적인 통합을 설정할 수 있습니다:
- 소셜 미디어 플랫폼과 Klaviyo를 결합하여 마케팅 전략을 강화할 수 있습니다.
- 고객 서비스 도구를 통합하여 고객 관리 파이프라인에 대한 종합적인 인사이트를 얻을 수 있습니다.
Klaviyo의 마켓플레이스를 통해 다른 통합 기회를 탐색하세요.
설정 완료
설치를 완료하기 위해 구독 기능이 원활하게 작동하는지 확인합니다:
- 고객이 뉴스레터에 쉽게 등록할 수 있도록 폼 위젯을 배치합니다.
- 마케팅 지역의 법률에 따라 동의 설정을 구성합니다.
마지막으로, 데이터 수집이 리스트와 세그먼트와 일치하는지 확인하기 위해 여러 테스트 구독을 수행합니다.
결론
Shopify 스토어에 Klaviyo를 구현하면 이메일 및 SMS 마케팅 전략을 근본적으로 변화시킬 수 있습니다. 본 안내서에서 안내한 단계를 따라가면 대상 캠페인을 시작하고 가치있는 고객 유지 자동화를 설정하며 지속적인 개선을 위한 성과 분석을 수행할 수 있습니다. Klaviyo의 기능을 활용하고 Shopify 스토어의 마케팅 노력이 번성하도록 해 보세요.
자주 묻는 질문
Q: Klaviyo Shopify 통합은 무료인가요?
A: Klaviyo는 특정 이메일 및 연락처 수를 허용하는 무료 티어를 제공합니다. 요구 사항이 증가하면 추가 기능과 기능이 있는 가격 티어를 사용할 수 있습니다.
Q: Klaviyo는 SMS 마케팅을 다룰 수 있나요?
A: 네, Klaviyo는 이메일 및 SMS 마케팅 도구를 제공합니다. 이메일 캠페인을 만드는 방식과 유사하게 SMS 메시징을 디자인하고 자동화할 수 있습니다.
Q: Klaviyo의 세분화는 마케팅 노력에 어떻게 도움이 되나요?
A: Klaviyo의 세분화를 통해 고객의 행동과 선호도에 맞춰 메시지를 맞는 그룹에게 보낼 수 있으므로 참여도와 전환율을 높일 수 있습니다.
Q: Klaviyo는 다른 전자 상거래 플랫폼과 호환되나요?
A: 이 안내서는 Shopify에 초점을 맞추고 있지만, Klaviyo는 다른 인기있는 전자 상거래 플랫폼과도 통합이 가능하여 다양한 비즈니스에 유용합니다.
Q: Klaviyo 이메일이 GDPR와 호환되는 방법은 무엇인가요?
A: Klaviyo는 GDPR 준수를 돕는 설정 및 기능을 제공합니다. 동의와 개인정보 보호 조건을 명확히 전달하고 동의 메커니즘이 GDPR 기준에 맞는지 확인해야 합니다.
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// End Rollbar Snippet
// To set the cookie of ref's value and redirect If found target in query string for affiliate
const main_url = window.location.href;
const url_arr = main_url.split('?');
if (url_arr && url_arr.length > 1) {
var app_prefix = '';
var app_redirect_url = '';
if (url_arr[0].indexOf('form-builder-shopify') !== -1) {
app_prefix = 'FB';
app_redirect_url = 'https://apps.shopify.com/form-builder-by-hulkapps';
} else if (url_arr[0].indexOf('infinite-product-options-shopify') !== -1) {
app_prefix = 'PO';
app_redirect_url = 'https://apps.shopify.com/product-options-by-hulkapps-1';
} else if (url_arr[0].indexOf('age-verification-shopify') !== -1) {
app_prefix = 'AV';
app_redirect_url = 'https://apps.shopify.com/age-verify';
} else if (url_arr[0].indexOf('shopify-advanced-wishlist') !== -1) {
app_prefix = 'WL';
app_redirect_url = 'https://apps.shopify.com/my-wishlist-share-remind';
} else if (url_arr[0].indexOf('master-marketer-shopify') !== -1) {
app_prefix = 'MA';
} else if (url_arr[0].indexOf('restock-master-shopify') !== -1) {
app_prefix = 'RM';
app_redirect_url = 'https://apps.shopify.com/restock-master-email-sms';
} else if (url_arr[0].indexOf('contact-us-form-shopify') !== -1) {
app_prefix = 'CU';
app_redirect_url = 'https://apps.shopify.com/contact-us-by-hulkapps';
} else if (url_arr[0].indexOf('gdpr-ccpa-cookie-manager-shopify-app') !== -1) {
app_prefix = 'GD';
app_redirect_url = 'https://apps.shopify.com/gdpr-cookie-notice';
} else if (url_arr[0].indexOf('post-purchase-survey-shopify') !== -1) {
app_prefix = 'PP';
app_redirect_url = 'https://apps.shopify.com/post-purchase-survey';
} else if (url_arr[0].indexOf('product-reviews-shopify') !== -1) {
app_prefix = 'PR';
app_redirect_url = 'https://apps.shopify.com/product-reviews-by-hulkapps';
} else if (url_arr[0].indexOf('badge-master-shopify') !== -1) {
app_prefix = 'BM';
app_redirect_url = 'https://apps.shopify.com/badge-master-by-hulkapps';
} else if (url_arr[0].indexOf('master-motivator-shopify') !== -1) {
app_prefix = 'MO';
app_redirect_url = 'https://apps.shopify.com/master-motivator-promos-bar';
} else if (url_arr[0].indexOf('master-slider-shopify') !== -1) {
app_prefix = 'MS';
} else if (url_arr[0].indexOf('metafields-master-shopify') !== -1) {
app_prefix = 'MM';
app_redirect_url = 'https://apps.shopify.com/metafields-manager-by-hulkapps';
} else if (url_arr[0].indexOf('order-status-tracker-shopify') !== -1) {
app_prefix = 'OL';
app_redirect_url = 'https://apps.shopify.com/order-status-tracker';
} else if (url_arr[0].indexOf('master-popup-shopify') !== -1) {
app_prefix = 'MP';
app_redirect_url = 'https://apps.shopify.com/master-popups-promos-signup';
} else if (url_arr[0].indexOf('reorder-master-shopify') !== -1) {
app_prefix = 'RE';
app_redirect_url = 'https://apps.shopify.com/simple-reorder';
} else if (url_arr[0].indexOf('sales-pop-shopify') !== -1) {
app_prefix = 'SP';
app_redirect_url = 'https://apps.shopify.com/sales-pop-2';
} else if (url_arr[0].indexOf('volume-tiered-discounts-shopify') !== -1) {
app_prefix = 'VD';
app_redirect_url = 'https://apps.shopify.com/volume-discount-by-hulkapps';
} else if (url_arr[0].indexOf('shopify-mobile-app-builder') !== -1) {
app_prefix = 'MB';
app_redirect_url = 'https://apps.shopify.com/mobile-app-builder';
}
const query_string = url_arr[1].split('&');
if (query_string && query_string.length > 0) {
const query_ref = query_string[0];
query_string.forEach((each_query_string, index) => {
const name_value = each_query_string.split('=');
if (name_value && name_value.length > 0) {
if (name_value[0] === 'target' && name_value[1] === 'app-listing' && app_redirect_url != '') {
window.location.href = app_redirect_url;
} else if (name_value[0] === 'ref' && app_prefix != '') {
const cookieName = 'hulkapps_ref';
const affiliate = name_value[1];
const cookieValue = app_prefix + '|' + affiliate;
var expirationTime = 3600;
expirationTime *= 1000;
const date = new Date();
const dateTimeNow = date.getTime();
date.setTime(dateTimeNow + expirationTime);
expirationTime = date.toUTCString();
document.cookie = `${cookieName}=${cookieValue}; expires=${expirationTime}; path=/; domain=.${location.hostname.replace(/^www\./i, '')}; SameSite=None;secure`;
}
}
});
}
}
</script>
<script type="f61e5623ada72ea22809363c-text/javascript">
if(window.location.href.includes('/pages/bfcm-deal-2021') == true ){
window.location.href="https://www.hulkapps.com/collections/all-shopify-apps";
}
</script>
<script type="f61e5623ada72ea22809363c-text/javascript">
if(typeof window.hulkappsWishlist === 'undefined') {
window.hulkappsWishlist = {};
}
window.hulkappsWishlist.baseURL = '/apps/advanced-wishlist/api';
window.hulkappsWishlist.hasAppBlockSupport = '';
</script>
<link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/swiper@10/swiper-bundle.min.css">
<script defer src="https://cdn.jsdelivr.net/npm/swiper@10/swiper-bundle.min.js" type="f61e5623ada72ea22809363c-text/javascript"></script>
<script type="f61e5623ada72ea22809363c-text/javascript">
document.addEventListener("DOMContentLoaded", function () {
var swipers = document.querySelectorAll(".swiper");
swipers.forEach(function (container) {
var swiper = new Swiper(container, {
slidesPerView: 1,
direction: "horizontal",
pagination: {
el: ".swiper-pagination",
clickable: true,
},
breakpoints: {
768: {
slidesPerView: 2,
},
992: {
slidesPerView: 3,
},
},
});
});
});
</script>
<script type="f61e5623ada72ea22809363c-text/javascript">window.is_hulkpo_installed=false</script>
<!-- Newest Google Tag -->
<!-- Google Tag Manager -->
<script type="f61e5623ada72ea22809363c-text/javascript">
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-W466NCP6');
</script>
<!-- End Google Tag Manager -->
<!-- Ortto SC International Hubs capture code -->
<script type="f61e5623ada72ea22809363c-text/javascript">
window.ap3c = window.ap3c || {};
var ap3c = window.ap3c;
ap3c.cmd = ap3c.cmd || [];
ap3c.cmd.push(function() {
ap3c.init('aZxVuhpK6yNAGq2vc2NpbnRlcm5hdGlvbmFsaHVicw', 'https://capture-api-us.ortto.app/');
ap3c.track({v: 0});
});
ap3c.activity = function(act) { ap3c.act = (ap3c.act || []); ap3c.act.push(act); };
var s, t; s = document.createElement('script'); s.type = 'text/javascript'; s.src = "https://cdn3l.ink/app.js";
s.async = true;
t = document.getElementsByTagName('script')[0]; t.parentNode.insertBefore(s, t);
</script>
<!-- BEGIN app block: shopify://apps/sc-easy-redirects/blocks/app/be3f8dbd-5d43-46b4-ba43-2d65046054c2 -->
<!-- common for all pages -->
<script src="https://cdn.shopify.com/extensions/019feafe-a942-7fff-96d6-964177dec909/sc-easy-redirects-16/assets/esc-redirect-app-live-feature.js" async type="f61e5623ada72ea22809363c-text/javascript"></script>
<!-- END app block --><!-- BEGIN app block: shopify://apps/opinew-reviews/blocks/global/e1d8e0dc-17ff-4e4a-8a8a-1e73c8ef8676 --><script src="/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js" data-cf-settings="f61e5623ada72ea22809363c-|49"></script><link rel="preload" href="https://cdn.opinew.com/styles/opw-icons/styles2.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript><link rel="stylesheet" href="https://cdn.opinew.com/styles/opw-icons/styles2.css"></noscript>
<style id='opinew_product_plugin_css'>
.opinew-stars-plugin-product .opinew-star-plugin-inside .stars-color,
.opinew-stars-plugin-product .stars-color,
.stars-color {
color:#ECC43DFF !important;
}
.opinew-stars-plugin-link {
cursor: pointer;
}
.opinew-no-reviews-stars-plugin:hover {
color: #C45500;
}
.opw-widget-wrapper-default {
max-width: 1200px;
margin: 0 auto;
}
#opinew-stars-plugin-product {
text-align:center;
}
.opinew-stars-plugin-product-list {
text-align:center;
}
.opinew-star-plugin-inside i.opw-noci:empty,.opinew-star-plugin-inside i.opw-nocin:empty{display:inherit!important}#opinew_all_reviews_plugin_app:empty,#opinew_badge_plugin_app:empty,#opinew_carousel_plugin_app:empty,#opinew_product_floating_widget:empty,#opinew_product_plugin_app:empty,#opinew_review_request_app:empty,.opinew-all-reviews-plugin-dynamic:empty,.opinew-badge-plugin-dynamic:empty,.opinew-carousel-plugin-dynamic:empty,.opinew-product-plugin-dynamic:empty,.opinew-review-request-dynamic:empty,.opw-dynamic-stars-collection:empty,.opw-dynamic-stars:empty{display:block!important} </style>
<meta id='opinew_config_container' data-opwconfig='{"server_url": "https://api.opinew.com", "shop": {"id": 380944, "name": "HulkApps", "public_api_key": "VPPT8XKTLQ9F2RXXKVOT", "logo_url": null}, "permissions": {"no_branding": true, "up_to3_photos": false, "up_to5_photos": true, "q_and_a": true, "video_reviews": true, "optimised_images": true, "link_shops_single": false, "link_shops_double": false, "link_shops_unlimited": true, "bazaarvoice_integration": true}, "review_publishing": "email", "badge_shop_reviews_link": "https://api.opinew.com/shop-reviews/380944", "stars_color_product_and_collections": "#ECC43DFF", "theme_transparent_color": "initial", "navbar_color": "#000000", "questions_and_answers_active": false, "number_reviews_per_page": 8, "show_customer_images_section": true, "display_stars_if_no_reviews": true, "stars_alignment_product_page": "center", "stars_alignment_product_page_mobile": "center", "stars_alignment_collections": "center", "stars_alignment_collections_mobile": "center", "badge_stars_color": "#ECC43DFF", "badge_border_color": "#dae1e7", "badge_background_color": "#ffffff", "badge_text_color": "#050505FF", "badge_secondary_text_color": "#606f7b", "carousel_theme_style": "card", "carousel_stars_color": "#ECC43DFF", "carousel_border_color": "#c5c5c5", "carousel_background_color": "#ffffff00", "carousel_controls_color": "#5a5a5a", "carousel_verified_badge_color": "#AEAEAE", "carousel_text_color": "#050505FF", "carousel_secondary_text_color": "#606f7b", "carousel_product_name_color": "#3d4852", "carousel_widget_show_dates": true, "carousel_border_active": false, "carousel_auto_scroll": false, "carousel_show_product_name": false, "carousel_featured_reviews": [{"id": 22812407, "body": "Accurate, high quality and concrete. A pleasure to work with.", "star_rating": 5, "verified_review": false, "by_shop_owner": false, "created_ts": "2020-02-02 10:35:57+00:00", "user_name": "Charlie B.", "score": 0, "product_url": "https://hulkapps.myshopify.com/products/commission-junction-cj-affiliate-shopify", "product_name": "Shopify Commission Junction (CJ) Affiliate Pixel Tracking Package"}, {"id": 22812409, "body": "Amazing work, will recommend to others! We needed help to add Reddit pixel tracking on our website and the team did a fast and efficient job. Thank you.", "star_rating": 5, "verified_review": false, "by_shop_owner": false, "created_ts": "2020-01-28 20:39:00+00:00", "user_name": "Michael M.", "score": 0, "product_url": "https://hulkapps.myshopify.com/products/reddit-pixel-tracking-shopify", "product_name": "Shopify Reddit Pixel Tracking Package"}, {"id": 22812411, "body": "Hulkapps service were a pleasure to work with from start to finish. They were extremely professional and before taking on our project, took a lot of time to prepare a detailed proposal that suited our needs.", "star_rating": 5, "verified_review": false, "by_shop_owner": false, "created_ts": "2020-02-13 20:37:22+00:00", "user_name": "Edward C.", "score": 0, "product_url": "https://hulkapps.myshopify.com/products/linkedin-pixel-tracking-shopify", "product_name": "Shopify LinkedIn Pixel Tracking Package"}, {"id": 22812415, "body": "Helpful and quick to respond. 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