TUTOR BASE

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In<00:00:00.280><c> this</c><00:00:00.440><c> video,</c><00:00:01.040><c> I'll</c><00:00:01.200><c> guide</c><00:00:01.520><c> you</c><00:00:01.600><c> through</c>

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In this video, I'll guide you through
 

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In this video, I'll guide you through
how<00:00:02.040><c> to</c><00:00:02.160><c> customize</c><00:00:02.680><c> Shopify</c><00:00:03.240><c> email</c><00:00:03.560><c> templates</c>

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how to customize Shopify email templates
 

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how to customize Shopify email templates
using<00:00:04.520><c> Klaviyo.</c><00:00:05.440><c> Whether</c><00:00:05.680><c> you're</c><00:00:05.800><c> looking</c><00:00:06.080><c> to</c>

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using Klaviyo. Whether you're looking to
 

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using Klaviyo. Whether you're looking to
enhance<00:00:06.600><c> your</c><00:00:06.840><c> email</c><00:00:07.120><c> communications</c><00:00:08.200><c> or</c>

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enhance your email communications or
 

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enhance your email communications or
simply<00:00:08.680><c> want</c><00:00:08.880><c> to</c><00:00:09.000><c> add</c><00:00:09.160><c> a</c><00:00:09.240><c> personal</c><00:00:09.760><c> touch</c><00:00:10.080><c> to</c>

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simply want to add a personal touch to
 

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simply want to add a personal touch to
your<00:00:10.280><c> transactional</c><00:00:11.000><c> emails,</c><00:00:11.800><c> this</c><00:00:11.960><c> tutorial</c>

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your transactional emails, this tutorial
 

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your transactional emails, this tutorial
will<00:00:12.640><c> make</c><00:00:12.840><c> the</c><00:00:12.960><c> process</c><00:00:13.400><c> straightforward</c>

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will make the process straightforward
 

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will make the process straightforward
and<00:00:14.320><c> efficient.</c><00:00:15.320><c> So,</c><00:00:15.760><c> let's</c><00:00:16.040><c> dive</c><00:00:16.280><c> right</c><00:00:16.520><c> in</c>

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and efficient. So, let's dive right in
 

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and efficient. So, let's dive right in
and<00:00:16.880><c> transform</c><00:00:17.440><c> those</c><00:00:17.640><c> standard</c><00:00:18.040><c> Shopify</c>

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and transform those standard Shopify
 

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and transform those standard Shopify
emails<00:00:18.960><c> into</c><00:00:19.160><c> something</c><00:00:19.480><c> that</c><00:00:19.640><c> truly</c>

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emails into something that truly
 

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emails into something that truly
represents<00:00:20.520><c> your</c><00:00:20.680><c> brand.</c><00:00:21.440><c> First,</c><00:00:21.920><c> we're</c>

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represents your brand. First, we're
 

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represents your brand. First, we're
going<00:00:22.240><c> to</c><00:00:22.320><c> navigate</c><00:00:22.720><c> to</c><00:00:22.800><c> the</c><00:00:22.920><c> template</c>

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going to navigate to the template
 

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going to navigate to the template
section<00:00:23.720><c> within</c><00:00:23.960><c> Klaviyo.</c><00:00:24.800><c> To</c><00:00:24.920><c> do</c><00:00:25.080><c> this,</c><00:00:25.640><c> look</c>

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section within Klaviyo. To do this, look
 

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section within Klaviyo. To do this, look
over<00:00:26.080><c> at</c><00:00:26.160><c> the</c><00:00:26.240><c> left</c><00:00:26.560><c> sidebar</c><00:00:27.120><c> of</c><00:00:27.240><c> your</c><00:00:27.400><c> Klaviyo</c>

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over at the left sidebar of your Klaviyo
 

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over at the left sidebar of your Klaviyo
dashboard.<00:00:28.680><c> There,</c><00:00:29.200><c> you'll</c><00:00:29.400><c> see</c><00:00:29.560><c> an</c><00:00:29.680><c> option</c>

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dashboard. There, you'll see an option
 

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dashboard. There, you'll see an option
labeled<00:00:30.560><c> content.</c><00:00:31.440><c> Click</c><00:00:31.640><c> on</c><00:00:31.760><c> that</c><00:00:32.360><c> and</c><00:00:32.480><c> then</c>

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labeled content. Click on that and then
 

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labeled content. Click on that and then
go<00:00:32.759><c> to</c><00:00:32.920><c> templates.</c><00:00:34.040><c> Here,</c><00:00:34.400><c> you'll</c><00:00:34.600><c> find</c><00:00:34.840><c> the</c>

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go to templates. Here, you'll find the
 

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go to templates. Here, you'll find the
option<00:00:35.280><c> to</c><00:00:35.360><c> create</c><00:00:35.720><c> a</c><00:00:35.760><c> new</c><00:00:36.000><c> template.</c>

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option to create a new template.
 

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option to create a new template.
If<00:00:37.440><c> you</c><00:00:37.560><c> prefer,</c><00:00:38.080><c> you</c><00:00:38.200><c> can</c><00:00:38.320><c> also</c><00:00:38.640><c> browse</c>

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If you prefer, you can also browse
 

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If you prefer, you can also browse
through<00:00:39.200><c> Shopify</c><00:00:39.720><c> templates</c><00:00:40.280><c> to</c><00:00:40.400><c> explore</c><00:00:40.800><c> a</c>

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through Shopify templates to explore a
 

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through Shopify templates to explore a
library<00:00:41.240><c> of</c><00:00:41.360><c> pre-built</c><00:00:41.880><c> transactional</c>

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library of pre-built transactional
 

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library of pre-built transactional
layouts.<00:00:43.440><c> This</c><00:00:43.640><c> is</c><00:00:43.760><c> a</c><00:00:43.800><c> great</c><00:00:44.040><c> starting</c><00:00:44.440><c> point</c>

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layouts. This is a great starting point
 

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layouts. This is a great starting point
if<00:00:44.840><c> you</c><00:00:44.920><c> want</c><00:00:45.080><c> some</c><00:00:45.200><c> inspiration</c><00:00:46.000><c> or</c><00:00:46.120><c> need</c><00:00:46.280><c> a</c>

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if you want some inspiration or need a
 

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if you want some inspiration or need a
quick<00:00:46.600><c> setup.</c><00:00:47.400><c> Once</c><00:00:47.640><c> you've</c><00:00:47.760><c> decided</c><00:00:48.240><c> on</c><00:00:48.320><c> the</c>

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quick setup. Once you've decided on the
 

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quick setup. Once you've decided on the
specific<00:00:48.920><c> template</c><00:00:49.360><c> type</c><00:00:49.600><c> you</c><00:00:49.720><c> want</c><00:00:49.840><c> to</c>

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specific template type you want to
 

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specific template type you want to
build,<00:00:50.440><c> it's</c><00:00:50.640><c> time</c><00:00:50.880><c> to</c><00:00:51.000><c> get</c><00:00:51.160><c> creative.</c><00:00:52.120><c> Design</c>

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build, it's time to get creative. Design
 

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build, it's time to get creative. Design
and<00:00:52.760><c> customize</c><00:00:53.320><c> your</c><00:00:53.520><c> email</c><00:00:53.840><c> template</c><00:00:54.360><c> to</c>

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and customize your email template to
 

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and customize your email template to
align<00:00:54.840><c> with</c><00:00:54.960><c> your</c><00:00:55.120><c> brand's</c><00:00:55.480><c> aesthetics.</c>

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align with your brand's aesthetics.
 

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align with your brand's aesthetics.
Klaviyo<00:00:56.920><c> offers</c><00:00:57.160><c> a</c><00:00:57.240><c> range</c><00:00:57.520><c> of</c><00:00:57.600><c> tools</c><00:00:57.920><c> to</c><00:00:58.000><c> help</c>

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Klaviyo offers a range of tools to help
 

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Klaviyo offers a range of tools to help
you<00:00:58.360><c> with</c><00:00:58.480><c> this,</c><00:00:58.880><c> such</c><00:00:59.160><c> as</c><00:00:59.280><c> drag-and-drop</c>

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you with this, such as drag-and-drop
 

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you with this, such as drag-and-drop
features<00:01:00.280><c> for</c><00:01:00.440><c> adding</c><00:01:00.720><c> images,</c><00:01:01.200><c> text,</c><00:01:01.640><c> and</c>

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features for adding images, text, and
 

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features for adding images, text, and
buttons.<00:01:02.720><c> Take</c><00:01:02.960><c> your</c><00:01:03.080><c> time</c><00:01:03.360><c> here</c><00:01:03.560><c> to</c><00:01:03.680><c> ensure</c>

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buttons. Take your time here to ensure
 

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buttons. Take your time here to ensure
everything<00:01:04.400><c> looks</c><00:01:04.640><c> just</c><00:01:04.960><c> right.</c><00:01:05.640><c> Remember,</c>

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everything looks just right. Remember,
 

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everything looks just right. Remember,
the<00:01:06.480><c> goal</c><00:01:06.760><c> is</c><00:01:06.880><c> to</c><00:01:07.000><c> create</c><00:01:07.360><c> a</c><00:01:07.440><c> seamless</c>

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the goal is to create a seamless
 

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the goal is to create a seamless
experience<00:01:08.480><c> for</c><00:01:08.600><c> your</c><00:01:08.720><c> customers</c><00:01:09.240><c> that</c><00:01:09.400><c> feels</c>

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experience for your customers that feels
 

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experience for your customers that feels
personalized<00:01:10.360><c> and</c><00:01:10.480><c> professional.</c><00:01:11.400><c> After</c>

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personalized and professional. After
 

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personalized and professional. After
you're<00:01:11.840><c> satisfied</c><00:01:12.400><c> with</c><00:01:12.520><c> your</c><00:01:12.640><c> design,</c><00:01:13.200><c> the</c>

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you're satisfied with your design, the
 

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you're satisfied with your design, the
next<00:01:13.520><c> step</c><00:01:13.800><c> is</c><00:01:13.920><c> to</c><00:01:14.040><c> export</c><00:01:14.480><c> the</c><00:01:14.560><c> HTML</c><00:01:15.160><c> code.</c>

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next step is to export the HTML code.
 

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next step is to export the HTML code.
Klaviyo<00:01:16.280><c> makes</c><00:01:16.560><c> this</c><00:01:16.760><c> simple.</c><00:01:17.480><c> Once</c><00:01:17.720><c> your</c>

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Klaviyo makes this simple. Once your
 

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Klaviyo makes this simple. Once your
design<00:01:18.200><c> is</c><00:01:18.320><c> complete,</c><00:01:19.160><c> find</c><00:01:19.440><c> the</c><00:01:19.560><c> option</c><00:01:19.920><c> to</c>

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design is complete, find the option to
 

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design is complete, find the option to
export<00:01:20.520><c> the</c><00:01:20.640><c> HTML</c><00:01:21.320><c> code</c><00:01:21.960><c> and</c><00:01:22.160><c> copy</c><00:01:22.440><c> it</c><00:01:22.560><c> to</c><00:01:22.640><c> your</c>

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export the HTML code and copy it to your
 

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export the HTML code and copy it to your
clipboard.<00:01:23.680><c> This</c><00:01:23.840><c> code</c><00:01:24.160><c> is</c><00:01:24.280><c> what</c><00:01:24.400><c> you'll</c><00:01:24.600><c> use</c>

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clipboard. This code is what you'll use
 

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clipboard. This code is what you'll use
to<00:01:24.920><c> update</c><00:01:25.280><c> your</c><00:01:25.400><c> Shopify</c><00:01:25.920><c> email</c><00:01:26.240><c> template.</c>

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to update your Shopify email template.
 

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to update your Shopify email template.
Now,<00:01:27.800><c> open</c><00:01:28.080><c> a</c><00:01:28.120><c> new</c><00:01:28.280><c> browser</c><00:01:28.640><c> tab</c><00:01:29.000><c> and</c><00:01:29.120><c> log</c><00:01:29.320><c> in</c>

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Now, open a new browser tab and log in
 

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Now, open a new browser tab and log in
to<00:01:29.520><c> your</c><00:01:29.640><c> Shopify</c><00:01:30.120><c> admin</c><00:01:30.400><c> account.</c><00:01:31.400><c> Once</c>

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to your Shopify admin account. Once
 

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to your Shopify admin account. Once
you're<00:01:31.760><c> in,</c><00:01:32.200><c> navigate</c><00:01:32.680><c> to</c><00:01:32.760><c> the</c><00:01:32.840><c> settings</c><00:01:33.320><c> by</c>

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you're in, navigate to the settings by
 

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you're in, navigate to the settings by
clicking<00:01:33.800><c> the</c><00:01:33.920><c> gear</c><00:01:34.280><c> icon</c><00:01:34.680><c> located</c><00:01:35.160><c> in</c><00:01:35.240><c> the</c>

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clicking the gear icon located in the
 

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clicking the gear icon located in the
bottom<00:01:35.680><c> left</c><00:01:35.960><c> corner</c><00:01:36.240><c> of</c><00:01:36.320><c> the</c><00:01:36.400><c> screen.</c><00:01:37.280><c> From</c>

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bottom left corner of the screen. From
 

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bottom left corner of the screen. From
there,<00:01:37.960><c> go</c><00:01:38.120><c> to</c><00:01:38.240><c> notifications</c><00:01:39.280><c> and</c><00:01:39.400><c> then</c><00:01:39.680><c> to</c>

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there, go to notifications and then to
 

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there, go to notifications and then to
customer<00:01:40.440><c> notifications.</c><00:01:41.800><c> This</c><00:01:42.000><c> section</c>

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customer notifications. This section
 

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customer notifications. This section
houses<00:01:42.800><c> all</c><00:01:42.960><c> the</c><00:01:43.080><c> default</c><00:01:43.520><c> email</c><00:01:43.800><c> templates</c>

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houses all the default email templates
 

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houses all the default email templates
that<00:01:44.480><c> Shopify</c><00:01:44.960><c> uses</c><00:01:45.400><c> to</c><00:01:45.520><c> communicate</c><00:01:46.040><c> with</c>

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that Shopify uses to communicate with
 

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that Shopify uses to communicate with
your<00:01:46.280><c> customers.</c><00:01:47.280><c> Find</c><00:01:47.560><c> the</c><00:01:47.640><c> email</c><00:01:47.920><c> title</c>

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your customers. Find the email title
 

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your customers. Find the email title
that<00:01:48.400><c> corresponds</c><00:01:48.960><c> with</c><00:01:49.080><c> the</c><00:01:49.160><c> template</c><00:01:49.600><c> you</c>

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that corresponds with the template you
 

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that corresponds with the template you
just<00:01:49.880><c> created.</c><00:01:50.920><c> For</c><00:01:51.040><c> instance,</c><00:01:51.640><c> if</c><00:01:51.760><c> you</c>

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just created. For instance, if you
 

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just created. For instance, if you
designed<00:01:52.200><c> an</c><00:01:52.320><c> order</c><00:01:52.520><c> confirmation</c><00:01:53.120><c> email,</c>

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designed an order confirmation email,
 

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designed an order confirmation email,
look<00:01:54.040><c> for</c><00:01:54.160><c> that</c><00:01:54.360><c> specific</c><00:01:54.880><c> email</c><00:01:55.160><c> title.</c>

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look for that specific email title.
 

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look for that specific email title.
Click<00:01:56.120><c> on</c><00:01:56.240><c> it,</c><00:01:56.720><c> and</c><00:01:56.840><c> you'll</c><00:01:56.920><c> be</c><00:01:57.040><c> taken</c><00:01:57.360><c> to</c><00:01:57.520><c> a</c>

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Click on it, and you'll be taken to a
 

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Click on it, and you'll be taken to a
screen<00:01:58.000><c> where</c><00:01:58.120><c> you</c><00:01:58.240><c> can</c><00:01:58.400><c> edit</c><00:01:58.640><c> the</c><00:01:58.720><c> code.</c><00:01:59.440><c> In</c>

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screen where you can edit the code. In
 

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screen where you can edit the code. In
the<00:01:59.640><c> top</c><00:01:59.880><c> right</c><00:02:00.080><c> corner</c><00:02:00.360><c> of</c><00:02:00.440><c> this</c><00:02:00.600><c> window,</c>

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the top right corner of this window,
 

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the top right corner of this window,
you'll<00:02:01.360><c> see</c><00:02:01.520><c> an</c><00:02:01.640><c> option</c><00:02:01.960><c> to</c><00:02:02.200><c> edit</c><00:02:02.560><c> code.</c><00:02:03.240><c> Click</c>

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you'll see an option to edit code. Click
 

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you'll see an option to edit code. Click
on<00:02:03.640><c> it</c><00:02:04.120><c> and</c><00:02:04.240><c> you'll</c><00:02:04.400><c> notice</c><00:02:04.760><c> the</c><00:02:04.880><c> existing</c>

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on it and you'll notice the existing
 

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on it and you'll notice the existing
code<00:02:05.640><c> for</c><00:02:05.720><c> the</c><00:02:05.880><c> email.</c><00:02:06.640><c> Select</c><00:02:07.080><c> all</c><00:02:07.200><c> the</c><00:02:07.280><c> code</c>

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code for the email. Select all the code
 

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code for the email. Select all the code
in<00:02:07.680><c> that</c><00:02:07.840><c> window</c><00:02:08.280><c> and</c><00:02:08.440><c> delete</c><00:02:08.759><c> it</c><00:02:08.880><c> completely.</c>

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in that window and delete it completely.
 

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in that window and delete it completely.
This<00:02:10.080><c> step</c><00:02:10.320><c> is</c><00:02:10.440><c> crucial</c><00:02:10.920><c> as</c><00:02:11.080><c> it</c><00:02:11.160><c> ensures</c>

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This step is crucial as it ensures
 

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This step is crucial as it ensures
you're<00:02:11.720><c> starting</c><00:02:12.160><c> with</c><00:02:12.280><c> a</c><00:02:12.320><c> clean</c><00:02:12.640><c> slate</c><00:02:13.360><c> where</c>

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you're starting with a clean slate where
 

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you're starting with a clean slate where
your<00:02:13.640><c> custom</c><00:02:14.000><c> design</c><00:02:14.480><c> will</c><00:02:14.600><c> take</c><00:02:14.840><c> center</c>

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your custom design will take center
 

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your custom design will take center
stage.<00:02:16.080><c> Now,</c><00:02:16.680><c> paste</c><00:02:16.959><c> the</c><00:02:17.040><c> HTML</c><00:02:17.640><c> code</c><00:02:17.880><c> you</c>

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stage. Now, paste the HTML code you
 

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stage. Now, paste the HTML code you
copied<00:02:18.320><c> from</c><00:02:18.480><c> Klaviyo</c><00:02:18.959><c> into</c><00:02:19.200><c> this</c><00:02:19.400><c> empty</c><00:02:19.680><c> code</c>

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copied from Klaviyo into this empty code
 

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copied from Klaviyo into this empty code
window.

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window.
 

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window.
Double<00:02:21.240><c> check</c><00:02:21.560><c> to</c><00:02:21.680><c> ensure</c><00:02:22.080><c> all</c><00:02:22.200><c> your</c><00:02:22.400><c> code</c><00:02:22.640><c> is</c>

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Double check to ensure all your code is
 

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Double check to ensure all your code is
pasted<00:02:23.160><c> correctly.</c><00:02:24.080><c> Once</c><00:02:24.320><c> you're</c><00:02:24.440><c> satisfied,</c>

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pasted correctly. Once you're satisfied,
 

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pasted correctly. Once you're satisfied,
click<00:02:25.560><c> save.</c><00:02:26.400><c> By</c><00:02:26.520><c> doing</c><00:02:26.840><c> this,</c><00:02:27.280><c> you've</c>

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click save. By doing this, you've
 

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click save. By doing this, you've
successfully<00:02:28.160><c> integrated</c><00:02:28.760><c> your</c>

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successfully integrated your
 

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successfully integrated your
custom-designed<00:02:29.760><c> email</c><00:02:30.160><c> from</c><00:02:30.360><c> Klaviyo</c><00:02:31.000><c> into</c>

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custom-designed email from Klaviyo into
 

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custom-designed email from Klaviyo into
Shopify.<00:02:32.240><c> And</c><00:02:32.360><c> there</c><00:02:32.520><c> you</c><00:02:32.640><c> have</c><00:02:32.840><c> it.</c><00:02:33.160><c> You've</c>

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Shopify. And there you have it. You've
 

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Shopify. And there you have it. You've
just<00:02:33.480><c> customized</c><00:02:34.040><c> a</c><00:02:34.080><c> Shopify</c><00:02:34.600><c> email</c><00:02:34.959><c> template</c>

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just customized a Shopify email template
 

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just customized a Shopify email template
using<00:02:35.680><c> Klaviyo.</c><00:02:36.520><c> This</c><00:02:36.720><c> method</c><00:02:37.040><c> not</c><00:02:37.240><c> only</c>

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using Klaviyo. This method not only
 

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using Klaviyo. This method not only
allows<00:02:37.760><c> you</c><00:02:37.880><c> to</c><00:02:37.959><c> personalize</c><00:02:38.520><c> your</c><00:02:38.720><c> emails,</c>

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allows you to personalize your emails,
 

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allows you to personalize your emails,
but<00:02:39.320><c> also</c><00:02:39.600><c> ensures</c><00:02:40.080><c> that</c><00:02:40.200><c> your</c><00:02:40.360><c> customer</c>

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but also ensures that your customer
 

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but also ensures that your customer
communications<00:02:41.560><c> are</c><00:02:41.680><c> consistent</c><00:02:42.560><c> with</c><00:02:42.680><c> your</c>

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communications are consistent with your
 

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communications are consistent with your
brand's<00:02:43.280><c> identity.</c><00:02:44.360><c> Feel</c><00:02:44.480><c> free</c><00:02:44.720><c> to</c><00:02:44.840><c> revisit</c>

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brand's identity. Feel free to revisit
 

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brand's identity. Feel free to revisit
and<00:02:45.400><c> adjust</c><00:02:45.720><c> your</c><00:02:45.840><c> templates</c><00:02:46.320><c> as</c><00:02:46.440><c> necessary.</c>

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and adjust your templates as necessary.
 

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and adjust your templates as necessary.
Remember,<00:02:48.080><c> the</c><00:02:48.200><c> key</c><00:02:48.400><c> to</c><00:02:48.560><c> effective</c>

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Remember, the key to effective
 

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Remember, the key to effective
communication<00:02:49.680><c> is</c><00:02:49.800><c> not</c><00:02:50.040><c> just</c><00:02:50.280><c> in</c><00:02:50.360><c> the</c>

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communication is not just in the
 

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communication is not just in the
content,<00:02:51.200><c> but</c><00:02:51.320><c> in</c><00:02:51.440><c> how</c><00:02:51.640><c> it's</c><00:02:51.800><c> presented</c><00:02:52.280><c> as</c>

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content, but in how it's presented as
 

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content, but in how it's presented as
well.<00:02:53.080><c> Thank</c><00:02:53.360><c> you</c><00:02:53.480><c> for</c><00:02:53.640><c> following</c><00:02:53.959><c> along</c><00:02:54.200><c> with</c>

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well. Thank you for following along with
 

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well. Thank you for following along with
this<00:02:54.480><c> tutorial.</c><00:02:55.360><c> If</c><00:02:55.520><c> you</c><00:02:55.600><c> found</c><00:02:55.840><c> this</c><00:02:56.000><c> guide</c>

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this tutorial. If you found this guide
 

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this tutorial. If you found this guide
helpful,<00:02:56.920><c> be</c><00:02:57.040><c> sure</c><00:02:57.240><c> to</c><00:02:57.360><c> subscribe</c><00:02:57.920><c> for</c><00:02:58.040><c> more</c>

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helpful, be sure to subscribe for more
 

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helpful, be sure to subscribe for more
tips<00:02:58.560><c> and</c><00:02:58.680><c> tricks</c><00:02:59.040><c> on</c><00:02:59.160><c> enhancing</c><00:02:59.680><c> your</c>

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tips and tricks on enhancing your
 

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tips and tricks on enhancing your
e-commerce<00:03:00.360><c> experience.</c><00:03:01.480><c> Happy</c>

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e-commerce experience. Happy
 

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e-commerce experience. Happy
customizing.