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Klaviyo email marketing for Shopify in
2026.
Klaviyo is one of the most widely used
email marketing platforms for Shopify
stores.
Its main advantage is that it connects
marketing activity with real-time
e-commerce data, allowing businesses
to send highly targeted emails based on
what customers do on the website, what
they buy,
and how they interact with previous
messages.
In 2026,
the Shopify Klaviyo integration has
become even more focused
on automation, personalization, customer
data, AI, and international e-commerce.
One, what is Klaviyo? Klaviyo is a
customer data and marketing platform
designed particularly for e-commerce
business.
For a Shopify merchant, it can collect
and use information such as customer
details, purchases, products viewed,
checkout activity, email engagement, and
marketing consent.
Once Shopify is connected, Klaviyo can
create customer profiles and use Shopify
information to build audiences
and automated marketing campaigns.
Shopify data can include contact
information, marketing consent status,
locale, Shopify tags, and e-commerce
events.
This is important because traditional
email marketing often involves sending
the same newsletter to a large database.
Klaviyo allows a Shopify business to
move towards individualized marketing.
For example, a clothing store could send
asteriska welcome email to a new
subscriber asteriska product
recommendation to someone who purchased
trainers.
A reminder to someone who abandoned
checkout asteriska a replenishment email
when a customer is likely to need a
product again.
A VIP offer to customers who have spent
more than 500 pounds asteriska window a
campaign to customers who have not
purchased for several months.
Two, connecting Klaviyo with Shopify.
The first step is connecting the two
platforms.
In Klaviyo, merchants can install the
Shopify integration,
connect their Shopify store, approve the
required Shopify permissions, and
configure subscriber synchronization.
Klaviyo also recommends enabling on-site
tracking and the relevant Shopify app
embed so that customer activity can be
used for marketing.
One particularly important step is
choosing the Klaviyo list that should
receive Shopify email subscribers.
Shopify customers who provide marketing
consent can be synchronized to this list
giving the merchant a consented audience
for email marketing.
The quality of this setup matters if
customer data, consent, or tracking is
configured incorrectly, automated
campaigns may target the wrong people or
fail to trigger.
Three, email flows, the biggest
advantage.
One of Klaviyo's strongest features is
flows. A flow is an automated sequence
of messages triggered by an eve
or customer behavior. Klaviyo describes
flows as automated communications that
can be triggered by actions such as
joining a list, checking out,
purchasing, or reaching a particular
date.
For Shopify stores, some of the most
useful flows are
Welcome series. A visitor subscribes to
your email list and receives a series
introducing the brand, explaining its
products, and potentially offering an
incentive.
Abandoned checkout. A shopper begins the
purchasing process, but does not
complete it.
Klaviyo can send a reminder containing
information about the products they were
considering.
Post-purchase. After an order, customers
can receive thank you messages, product
education, usage instructions, and
relevant recommendation.
Customer winback. Customers who have not
purchased for a defined period can
receive a targeted re-engagement
campaign.
Repeat purchase. For consumable
products, Klaviyo can communicate with
customers around the time they are
likely to need another purchase.
VIP customer flow. High-value customers
can receive special communications,
early access, or loyalty offers.
The major benefit is that these emails
continue working automatically rather
than requiring the marketing team to
send every message manually.
For segmentation and personalization,
another major reason Shopify merchants
use Klaviyo is segmentation. Instead of
treating every subscriber equally, a
business can divide its
audience according to characteristics
and behavior.
For example, asterisk first-time
customers, asterisk repeat customers,
asterisk high-spending customers,
asterisk customers who purchased a
particular product, asterisk subscribers
who have never purchased, asterisk
customers who have not purchased
recently, asterisk highly engaged email
subscribe.
Particular product, asterisk subscribers
who have never purchased, asterisk
customers who have not purchased
recently, asterisk highly engaged email
subscribe.
For example, a skin care company should
not necessarily send the same message to
someone who purchased cleanser
yesterday,
and someone who has never bought
anything.
The first customer could receive product
usage advice or a complimentary product
recommendation.
While the second might need education
about the brand, Klaviyo can also use
Shopify's synchronized customer
properties and events in segments and
flows.
Five, personalize product
recommendation.
Klaviyo's Shopify integration also makes
e-commerce personalization possible. A
flow email can display products
connected to a customer's activate.
For example, an abandoned cart email can
show the products left behind.
Klaviyo's e-commerce integrations can
provide
dynamic product information without
merchants having to manually construct
every product block.
This can make an email feel much more
relevant than a generic newslet.
Instead of saying, "Check out our latest
products." a business can effectively
communicate, "The products you were
looking at are still available."
Six, campaigns versus flows. A Shopify
business should understand the
difference between campaigns and flows.
A campaign is generally a message or
series of messages that a marketer
deliberately schedules for an audience.
Examples include a Black Friday
promotion,
new product announcement, summer sale,
or weekly newsletter.
A flow is automated and triggered by
customer behavior. A strong Shopify
email strategy normally uses both.
For example, a business might use
automated flows throughout the year
while simultaneously sending two or
three campaigns per week to appropriate
segments.
Shopify markets and international
marketing.
International e-commerce is becoming
increasingly important. In 2026, Klaviyo
and Shopify have expanded their
integration around Shopify markets.
Allowing customer and product
information to be used across different
regions, languages, currencies, and
pricing environments.
This is particularly useful for a
Shopify business selling
internationally.
For example, customers in the UK,
France, and Germany may need different
currencies, languages.
Products or offers localized data can
help marketers avoid sending
inappropriate pricing or product
information to customers in different
markets.
Eight, measuring performance. Klaviyo
also provides analytics that allow
businesses to evaluate their email
marketing.
Important metrics include {asterisk}
revenue generated, {asterisk} conversion
rate, {asterisk} click rate, {asterisk}
open rate, {asterisk} unsubscribe rate,
{asterisk} flow revenue, {asterisk}
campaign revenue, {asterisk} revenue per
recipient, {asterisk} customer
engagement.
However, merchants should avoid focusing
on a single metric.
For e-commerce, revenue and profitable
customer behavior are generally more
meaningful than simply maximizing email
opens.
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Klaviyo<00:00:00.680><c> email</c><00:00:01.040><c> marketing</c><00:00:01.840><c> for</c><00:00:02.080><c> Shopify</c><00:00:02.760><c> in</c>
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Klaviyo email marketing for Shopify in
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Klaviyo email marketing for Shopify in
2026.
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2026.
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2026.
Klaviyo<00:00:06.680><c> is</c><00:00:06.920><c> one</c><00:00:07.120><c> of</c><00:00:07.200><c> the</c><00:00:07.320><c> most</c><00:00:08.120><c> widely</c><00:00:08.640><c> used</c>
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Klaviyo is one of the most widely used
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Klaviyo is one of the most widely used
email<00:00:09.320><c> marketing</c><00:00:10.000><c> platforms</c><00:00:10.720><c> for</c><00:00:10.920><c> Shopify</c>
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email marketing platforms for Shopify
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email marketing platforms for Shopify
stores.
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Its<00:00:14.560><c> main</c><00:00:14.840><c> advantage</c><00:00:15.480><c> is</c><00:00:15.680><c> that</c><00:00:16.160><c> it</c><00:00:16.360><c> connects</c>
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Its main advantage is that it connects
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Its main advantage is that it connects
marketing<00:00:17.360><c> activity</c><00:00:18.120><c> with</c><00:00:18.360><c> real-time</c>
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marketing activity with real-time
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marketing activity with real-time
e-commerce<00:00:19.480><c> data,</c><00:00:20.160><c> allowing</c><00:00:20.640><c> businesses</c>
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e-commerce data, allowing businesses
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e-commerce data, allowing businesses
to<00:00:23.400><c> send</c><00:00:23.760><c> highly</c><00:00:24.160><c> targeted</c><00:00:24.680><c> emails</c><00:00:25.360><c> based</c><00:00:25.760><c> on</c>
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to send highly targeted emails based on
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to send highly targeted emails based on
what<00:00:26.240><c> customers</c><00:00:27.080><c> do</c><00:00:27.320><c> on</c><00:00:27.440><c> the</c><00:00:27.560><c> website,</c><00:00:28.400><c> what</c>
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what customers do on the website, what
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what customers do on the website, what
they<00:00:28.800><c> buy,</c>
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they buy,
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they buy,
and<00:00:30.960><c> how</c><00:00:31.120><c> they</c><00:00:31.320><c> interact</c><00:00:31.840><c> with</c><00:00:32.320><c> previous</c>
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and how they interact with previous
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and how they interact with previous
messages.
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messages.
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messages.
In<00:00:34.480><c> 2026,</c>
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In 2026,
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In 2026,
the<00:00:36.200><c> Shopify</c><00:00:36.800><c> Klaviyo</c><00:00:37.320><c> integration</c><00:00:38.480><c> has</c>
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the Shopify Klaviyo integration has
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the Shopify Klaviyo integration has
become<00:00:39.320><c> even</c><00:00:39.680><c> more</c><00:00:40.160><c> focused</c>
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become even more focused
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become even more focused
on<00:00:42.840><c> automation,</c><00:00:43.760><c> personalization,</c><00:00:45.040><c> customer</c>
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on automation, personalization, customer
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on automation, personalization, customer
data,<00:00:46.160><c> AI,</c><00:00:46.760><c> and</c><00:00:47.280><c> international</c><00:00:48.120><c> e-commerce.</c>
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One,<00:00:52.080><c> what</c><00:00:52.320><c> is</c><00:00:52.480><c> Klaviyo?</c><00:00:53.120><c> Klaviyo</c><00:00:53.800><c> is</c><00:00:54.000><c> a</c>
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One, what is Klaviyo? Klaviyo is a
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One, what is Klaviyo? Klaviyo is a
customer<00:00:54.640><c> data</c><00:00:55.240><c> and</c><00:00:55.480><c> marketing</c><00:00:55.920><c> platform</c>
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customer data and marketing platform
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customer data and marketing platform
designed<00:00:57.400><c> particularly</c><00:00:58.200><c> for</c><00:00:58.760><c> e-commerce</c>
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designed particularly for e-commerce
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designed particularly for e-commerce
business.
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business.
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business.
For<00:01:02.160><c> a</c><00:01:02.200><c> Shopify</c><00:01:02.800><c> merchant,</c><00:01:03.480><c> it</c><00:01:03.680><c> can</c><00:01:04.280><c> collect</c>
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For a Shopify merchant, it can collect
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For a Shopify merchant, it can collect
and<00:01:05.080><c> use</c><00:01:05.360><c> information</c><00:01:06.320><c> such</c><00:01:06.680><c> as</c><00:01:06.800><c> customer</c>
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and use information such as customer
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and use information such as customer
details,<00:01:08.000><c> purchases,</c><00:01:08.880><c> products</c><00:01:09.320><c> viewed,</c>
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details, purchases, products viewed,
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details, purchases, products viewed,
checkout<00:01:10.360><c> activity,</c><00:01:11.040><c> email</c><00:01:11.640><c> engagement,</c><00:01:12.640><c> and</c>
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checkout activity, email engagement, and
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checkout activity, email engagement, and
marketing<00:01:13.400><c> consent.</c>
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marketing consent.
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marketing consent.
Once<00:01:16.560><c> Shopify</c><00:01:17.120><c> is</c><00:01:17.320><c> connected,</c><00:01:18.280><c> Klaviyo</c><00:01:18.800><c> can</c>
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Once Shopify is connected, Klaviyo can
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Once Shopify is connected, Klaviyo can
create<00:01:19.440><c> customer</c><00:01:19.960><c> profiles</c><00:01:20.760><c> and</c><00:01:21.040><c> use</c><00:01:21.240><c> Shopify</c>
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create customer profiles and use Shopify
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create customer profiles and use Shopify
information<00:01:22.560><c> to</c><00:01:22.680><c> build</c><00:01:23.120><c> audiences</c>
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information to build audiences
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information to build audiences
and<00:01:26.320><c> automated</c><00:01:26.880><c> marketing</c><00:01:27.560><c> campaigns.</c>
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and automated marketing campaigns.
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and automated marketing campaigns.
Shopify<00:01:29.040><c> data</c><00:01:29.360><c> can</c><00:01:30.120><c> include</c><00:01:30.640><c> contact</c>
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Shopify data can include contact
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Shopify data can include contact
information,<00:01:32.040><c> marketing</c><00:01:32.520><c> consent</c><00:01:33.000><c> status,</c>
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information, marketing consent status,
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information, marketing consent status,
locale,<00:01:34.360><c> Shopify</c><00:01:34.960><c> tags,</c><00:01:35.720><c> and</c><00:01:36.280><c> e-commerce</c>
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locale, Shopify tags, and e-commerce
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locale, Shopify tags, and e-commerce
events.
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events.
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events.
This<00:01:39.800><c> is</c><00:01:39.960><c> important</c><00:01:40.440><c> because</c><00:01:41.040><c> traditional</c>
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This is important because traditional
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This is important because traditional
email<00:01:42.040><c> marketing</c><00:01:42.960><c> often</c><00:01:43.360><c> involves</c><00:01:43.840><c> sending</c>
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email marketing often involves sending
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email marketing often involves sending
the<00:01:44.600><c> same</c><00:01:44.960><c> newsletter</c><00:01:45.520><c> to</c><00:01:46.160><c> a</c><00:01:46.280><c> large</c><00:01:46.760><c> database.</c>
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the same newsletter to a large database.
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the same newsletter to a large database.
Klaviyo<00:01:50.000><c> allows</c><00:01:50.360><c> a</c><00:01:50.440><c> Shopify</c><00:01:51.200><c> business</c><00:01:51.720><c> to</c>
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Klaviyo allows a Shopify business to
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Klaviyo allows a Shopify business to
move<00:01:52.360><c> towards</c><00:01:52.720><c> individualized</c><00:01:53.840><c> marketing.</c>
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move towards individualized marketing.
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move towards individualized marketing.
For<00:01:56.480><c> example,</c><00:01:57.320><c> a</c><00:01:57.440><c> clothing</c><00:01:57.960><c> store</c><00:01:58.640><c> could</c><00:01:58.880><c> send</c>
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For example, a clothing store could send
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For example, a clothing store could send
asteriska<00:02:00.120><c> welcome</c><00:02:00.600><c> email</c><00:02:00.960><c> to</c><00:02:01.120><c> a</c><00:02:01.200><c> new</c>
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asteriska welcome email to a new
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asteriska welcome email to a new
subscriber<00:02:02.720><c> asteriska</c><00:02:03.360><c> product</c>
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subscriber asteriska product
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subscriber asteriska product
recommendation<00:02:05.040><c> to</c><00:02:05.200><c> someone</c><00:02:05.560><c> who</c><00:02:05.720><c> purchased</c>
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recommendation to someone who purchased
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recommendation to someone who purchased
trainers.
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trainers.
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trainers.
A<00:02:09.000><c> reminder</c><00:02:09.520><c> to</c><00:02:09.679><c> someone</c><00:02:10.399><c> who</c><00:02:10.560><c> abandoned</c>
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A reminder to someone who abandoned
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A reminder to someone who abandoned
checkout<00:02:11.880><c> asteriska</c><00:02:12.520><c> a</c><00:02:12.560><c> replenishment</c><00:02:13.320><c> email</c>
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checkout asteriska a replenishment email
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checkout asteriska a replenishment email
when<00:02:14.200><c> a</c><00:02:14.240><c> customer</c><00:02:14.840><c> is</c><00:02:15.000><c> likely</c><00:02:15.680><c> to</c><00:02:15.800><c> need</c><00:02:16.000><c> a</c>
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when a customer is likely to need a
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when a customer is likely to need a
product<00:02:16.560><c> again.</c>
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product again.
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product again.
A<00:02:19.040><c> VIP</c><00:02:19.720><c> offer</c><00:02:20.040><c> to</c><00:02:20.200><c> customers</c><00:02:20.760><c> who</c><00:02:21.400><c> have</c><00:02:21.600><c> spent</c>
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A VIP offer to customers who have spent
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A VIP offer to customers who have spent
more<00:02:22.200><c> than</c><00:02:22.400><c> 500</c><00:02:23.120><c> pounds</c><00:02:23.959><c> asteriska</c><00:02:24.640><c> window</c><00:02:25.040><c> a</c>
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more than 500 pounds asteriska window a
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more than 500 pounds asteriska window a
campaign<00:02:25.640><c> to</c><00:02:26.320><c> customers</c><00:02:26.959><c> who</c><00:02:27.160><c> have</c><00:02:27.360><c> not</c>
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campaign to customers who have not
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campaign to customers who have not
purchased<00:02:28.520><c> for</c><00:02:28.720><c> several</c><00:02:29.200><c> months.</c>
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purchased for several months.
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purchased for several months.
Two,<00:02:32.120><c> connecting</c><00:02:32.600><c> Klaviyo</c><00:02:33.400><c> with</c><00:02:33.640><c> Shopify.</c>
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Two, connecting Klaviyo with Shopify.
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Two, connecting Klaviyo with Shopify.
The<00:02:36.200><c> first</c><00:02:36.520><c> step</c><00:02:36.880><c> is</c><00:02:37.040><c> connecting</c><00:02:37.959><c> the</c><00:02:38.080><c> two</c>
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The first step is connecting the two
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The first step is connecting the two
platforms.
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platforms.
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platforms.
In<00:02:40.040><c> Klaviyo,</c><00:02:40.680><c> merchants</c><00:02:41.240><c> can</c><00:02:41.440><c> install</c><00:02:42.200><c> the</c>
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In Klaviyo, merchants can install the
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In Klaviyo, merchants can install the
Shopify<00:02:42.959><c> integration,</c>
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connect<00:02:46.600><c> their</c><00:02:46.760><c> Shopify</c><00:02:47.360><c> store,</c><00:02:48.160><c> approve</c><00:02:48.600><c> the</c>
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connect their Shopify store, approve the
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connect their Shopify store, approve the
required<00:02:49.280><c> Shopify</c><00:02:49.959><c> permissions,</c><00:02:51.000><c> and</c>
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required Shopify permissions, and
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required Shopify permissions, and
configure<00:02:52.160><c> subscriber</c><00:02:52.880><c> synchronization.</c>
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Klaviyo<00:02:56.600><c> also</c><00:02:57.000><c> recommends</c><00:02:57.840><c> enabling</c><00:02:58.440><c> on-site</c>
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Klaviyo also recommends enabling on-site
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Klaviyo also recommends enabling on-site
tracking<00:02:59.400><c> and</c><00:02:59.880><c> the</c><00:03:00.000><c> relevant</c><00:03:00.440><c> Shopify</c><00:03:01.000><c> app</c>
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tracking and the relevant Shopify app
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tracking and the relevant Shopify app
embed<00:03:02.000><c> so</c><00:03:02.200><c> that</c><00:03:02.480><c> customer</c><00:03:03.320><c> activity</c><00:03:03.920><c> can</c><00:03:04.080><c> be</c>
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embed so that customer activity can be
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embed so that customer activity can be
used<00:03:04.560><c> for</c><00:03:05.040><c> marketing.</c>
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One<00:03:08.360><c> particularly</c><00:03:09.239><c> important</c><00:03:10.160><c> step</c><00:03:10.560><c> is</c>
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One particularly important step is
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One particularly important step is
choosing<00:03:11.120><c> the</c><00:03:11.239><c> Klaviyo</c><00:03:12.000><c> list</c><00:03:12.400><c> that</c><00:03:12.600><c> should</c>
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choosing the Klaviyo list that should
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choosing the Klaviyo list that should
receive<00:03:13.480><c> Shopify</c><00:03:14.160><c> email</c><00:03:14.519><c> subscribers.</c>
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receive Shopify email subscribers.
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receive Shopify email subscribers.
Shopify<00:03:17.760><c> customers</c><00:03:18.360><c> who</c><00:03:18.480><c> provide</c><00:03:19.080><c> marketing</c>
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Shopify customers who provide marketing
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Shopify customers who provide marketing
consent<00:03:20.160><c> can</c><00:03:20.360><c> be</c><00:03:20.880><c> synchronized</c><00:03:21.480><c> to</c><00:03:21.600><c> this</c><00:03:21.840><c> list</c>
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consent can be synchronized to this list
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consent can be synchronized to this list
giving<00:03:22.959><c> the</c><00:03:23.080><c> merchant</c><00:03:23.519><c> a</c><00:03:23.600><c> consented</c><00:03:24.480><c> audience</c>
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giving the merchant a consented audience
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giving the merchant a consented audience
for<00:03:25.320><c> email</c><00:03:25.680><c> marketing.</c>
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The<00:03:29.040><c> quality</c><00:03:29.600><c> of</c><00:03:29.680><c> this</c><00:03:29.880><c> setup</c><00:03:30.239><c> matters</c><00:03:30.840><c> if</c>
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The quality of this setup matters if
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The quality of this setup matters if
customer<00:03:31.519><c> data,</c><00:03:32.120><c> consent,</c><00:03:32.720><c> or</c><00:03:33.320><c> tracking</c><00:03:33.760><c> is</c>
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customer data, consent, or tracking is
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customer data, consent, or tracking is
configured<00:03:34.880><c> incorrectly,</c><00:03:35.760><c> automated</c>
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configured incorrectly, automated
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configured incorrectly, automated
campaigns<00:03:37.320><c> may</c><00:03:37.519><c> target</c><00:03:37.920><c> the</c><00:03:38.239><c> wrong</c><00:03:38.600><c> people</c><00:03:39.280><c> or</c>
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campaigns may target the wrong people or
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campaigns may target the wrong people or
fail<00:03:39.920><c> to</c><00:03:40.040><c> trigger.</c>
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Three,<00:03:43.840><c> email</c><00:03:44.239><c> flows,</c><00:03:45.040><c> the</c><00:03:45.160><c> biggest</c>
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Three, email flows, the biggest
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Three, email flows, the biggest
advantage.
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advantage.
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advantage.
One<00:03:48.640><c> of</c><00:03:48.760><c> Klaviyo's</c><00:03:49.360><c> strongest</c><00:03:50.239><c> features</c><00:03:50.720><c> is</c>
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One of Klaviyo's strongest features is
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One of Klaviyo's strongest features is
flows.<00:03:51.640><c> A</c><00:03:51.760><c> flow</c><00:03:52.160><c> is</c><00:03:52.720><c> an</c><00:03:53.000><c> automated</c><00:03:53.560><c> sequence</c>
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flows. A flow is an automated sequence
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flows. A flow is an automated sequence
of<00:03:54.440><c> messages</c><00:03:55.120><c> triggered</c><00:03:55.560><c> by</c><00:03:55.760><c> an</c><00:03:55.960><c> eve</c>
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or<00:03:59.120><c> customer</c><00:03:59.640><c> behavior.</c><00:04:00.520><c> Klaviyo</c><00:04:01.360><c> describes</c>
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or customer behavior. Klaviyo describes
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or customer behavior. Klaviyo describes
flows<00:04:02.400><c> as</c><00:04:02.640><c> automated</c><00:04:03.360><c> communications</c><00:04:04.160><c> that</c>
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flows as automated communications that
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flows as automated communications that
can<00:04:04.520><c> be</c><00:04:04.880><c> triggered</c><00:04:05.320><c> by</c><00:04:05.520><c> actions</c><00:04:06.040><c> such</c><00:04:06.640><c> as</c>
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can be triggered by actions such as
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can be triggered by actions such as
joining<00:04:07.280><c> a</c><00:04:07.360><c> list,</c><00:04:07.920><c> checking</c><00:04:08.480><c> out,</c>
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joining a list, checking out,
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joining a list, checking out,
purchasing,<00:04:09.680><c> or</c><00:04:09.880><c> reaching</c><00:04:10.640><c> a</c><00:04:10.760><c> particular</c>
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purchasing, or reaching a particular
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purchasing, or reaching a particular
date.
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For<00:04:15.800><c> Shopify</c><00:04:16.359><c> stores,</c><00:04:17.079><c> some</c><00:04:17.680><c> of</c><00:04:17.840><c> the</c><00:04:17.959><c> most</c>
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For Shopify stores, some of the most
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For Shopify stores, some of the most
useful<00:04:18.799><c> flows</c><00:04:19.200><c> are</c>
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useful flows are
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useful flows are
Welcome<00:04:22.040><c> series.</c><00:04:22.640><c> A</c><00:04:22.760><c> visitor</c><00:04:23.280><c> subscribes</c><00:04:23.919><c> to</c>
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Welcome series. A visitor subscribes to
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Welcome series. A visitor subscribes to
your<00:04:24.560><c> email</c><00:04:25.000><c> list</c><00:04:25.400><c> and</c><00:04:25.600><c> receives</c><00:04:26.040><c> a</c><00:04:26.120><c> series</c>
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your email list and receives a series
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your email list and receives a series
introducing<00:04:27.560><c> the</c><00:04:27.640><c> brand,</c><00:04:28.200><c> explaining</c><00:04:29.120><c> its</c>
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introducing the brand, explaining its
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introducing the brand, explaining its
products,<00:04:29.919><c> and</c><00:04:30.160><c> potentially</c><00:04:31.200><c> offering</c><00:04:31.880><c> an</c>
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products, and potentially offering an
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products, and potentially offering an
incentive.
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Abandoned<00:04:36.160><c> checkout.</c><00:04:36.960><c> A</c><00:04:37.080><c> shopper</c><00:04:37.520><c> begins</c><00:04:38.000><c> the</c>
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Abandoned checkout. A shopper begins the
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Abandoned checkout. A shopper begins the
purchasing<00:04:38.800><c> process,</c><00:04:39.680><c> but</c><00:04:39.919><c> does</c><00:04:40.120><c> not</c>
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purchasing process, but does not
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purchasing process, but does not
complete<00:04:40.880><c> it.</c>
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complete it.
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complete it.
Klaviyo<00:04:42.360><c> can</c><00:04:42.560><c> send</c><00:04:42.840><c> a</c><00:04:42.880><c> reminder</c><00:04:43.800><c> containing</c>
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Klaviyo can send a reminder containing
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Klaviyo can send a reminder containing
information<00:04:44.919><c> about</c><00:04:45.480><c> the</c><00:04:45.600><c> products</c><00:04:46.080><c> they</c><00:04:46.200><c> were</c>
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information about the products they were
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information about the products they were
considering.
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Post-purchase.<00:04:51.200><c> After</c><00:04:51.560><c> an</c><00:04:51.760><c> order,</c><00:04:52.360><c> customers</c>
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Post-purchase. After an order, customers
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Post-purchase. After an order, customers
can<00:04:53.560><c> receive</c><00:04:54.040><c> thank</c><00:04:54.280><c> you</c><00:04:54.400><c> messages,</c><00:04:55.280><c> product</c>
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can receive thank you messages, product
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can receive thank you messages, product
education,<00:04:56.680><c> usage</c><00:04:57.440><c> instructions,</c><00:04:58.320><c> and</c>
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education, usage instructions, and
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education, usage instructions, and
relevant<00:04:59.280><c> recommendation.</c>
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relevant recommendation.
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relevant recommendation.
Customer<00:05:02.680><c> winback.</c><00:05:03.440><c> Customers</c><00:05:04.040><c> who</c><00:05:04.160><c> have</c><00:05:04.400><c> not</c>
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Customer winback. Customers who have not
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Customer winback. Customers who have not
purchased<00:05:05.480><c> for</c><00:05:05.680><c> a</c><00:05:05.720><c> defined</c><00:05:06.240><c> period</c><00:05:07.160><c> can</c>
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purchased for a defined period can
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purchased for a defined period can
receive<00:05:07.800><c> a</c><00:05:07.840><c> targeted</c><00:05:08.440><c> re-engagement</c>
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receive a targeted re-engagement
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receive a targeted re-engagement
campaign.
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Repeat<00:05:13.560><c> purchase.</c><00:05:14.320><c> For</c><00:05:14.520><c> consumable</c>
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Repeat purchase. For consumable
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Repeat purchase. For consumable
products,<00:05:15.919><c> Klaviyo</c><00:05:16.720><c> can</c><00:05:16.919><c> communicate</c><00:05:17.560><c> with</c>
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products, Klaviyo can communicate with
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products, Klaviyo can communicate with
customers<00:05:18.680><c> around</c><00:05:19.040><c> the</c><00:05:19.160><c> time</c><00:05:19.440><c> they</c><00:05:19.600><c> are</c>
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customers around the time they are
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customers around the time they are
likely<00:05:20.400><c> to</c><00:05:20.520><c> need</c><00:05:20.800><c> another</c><00:05:21.360><c> purchase.</c>
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VIP<00:05:25.400><c> customer</c><00:05:25.880><c> flow.</c><00:05:26.440><c> High-value</c><00:05:27.120><c> customers</c>
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VIP customer flow. High-value customers
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VIP customer flow. High-value customers
can<00:05:28.400><c> receive</c><00:05:28.919><c> special</c><00:05:29.360><c> communications,</c>
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can receive special communications,
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can receive special communications,
early<00:05:31.040><c> access,</c><00:05:31.880><c> or</c><00:05:32.080><c> loyalty</c><00:05:32.680><c> offers.</c>
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early access, or loyalty offers.
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early access, or loyalty offers.
The<00:05:35.000><c> major</c><00:05:35.440><c> benefit</c><00:05:35.880><c> is</c><00:05:36.040><c> that</c><00:05:36.520><c> these</c><00:05:36.840><c> emails</c>
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The major benefit is that these emails
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The major benefit is that these emails
continue<00:05:37.880><c> working</c><00:05:38.520><c> automatically</c><00:05:39.240><c> rather</c>
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continue working automatically rather
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continue working automatically rather
than<00:05:40.000><c> requiring</c><00:05:40.560><c> the</c><00:05:40.680><c> marketing</c><00:05:41.400><c> team</c><00:05:41.680><c> to</c>
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than requiring the marketing team to
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than requiring the marketing team to
send<00:05:42.160><c> every</c><00:05:42.480><c> message</c><00:05:43.240><c> manually.</c>
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For<00:05:46.760><c> segmentation</c><00:05:47.720><c> and</c><00:05:48.280><c> personalization,</c>
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For segmentation and personalization,
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For segmentation and personalization,
another<00:05:51.600><c> major</c><00:05:52.080><c> reason</c><00:05:52.440><c> Shopify</c><00:05:53.200><c> merchants</c>
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another major reason Shopify merchants
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another major reason Shopify merchants
use<00:05:54.000><c> Klaviyo</c><00:05:54.600><c> is</c><00:05:55.160><c> segmentation.</c><00:05:56.440><c> Instead</c><00:05:56.840><c> of</c>
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use Klaviyo is segmentation. Instead of
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use Klaviyo is segmentation. Instead of
treating<00:05:57.400><c> every</c><00:05:57.720><c> subscriber</c><00:05:58.560><c> equally,</c><00:05:59.240><c> a</c>
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treating every subscriber equally, a
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treating every subscriber equally, a
business<00:05:59.920><c> can</c><00:06:00.160><c> divide</c><00:06:00.560><c> its</c>
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audience<00:06:04.160><c> according</c><00:06:04.640><c> to</c><00:06:05.080><c> characteristics</c>
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audience according to characteristics
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audience according to characteristics
and<00:06:06.520><c> behavior.</c>
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and behavior.
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and behavior.
For<00:06:08.120><c> example,</c><00:06:09.000><c> asterisk</c><00:06:09.680><c> first-time</c>
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For example, asterisk first-time
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For example, asterisk first-time
customers,<00:06:11.120><c> asterisk</c><00:06:11.680><c> repeat</c><00:06:12.040><c> customers,</c>
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customers, asterisk repeat customers,
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customers, asterisk repeat customers,
asterisk<00:06:13.480><c> high-spending</c><00:06:14.040><c> customers,</c>
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asterisk high-spending customers,
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asterisk high-spending customers,
asterisk<00:06:15.640><c> customers</c><00:06:16.280><c> who</c><00:06:16.440><c> purchased</c><00:06:16.960><c> a</c>
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particular<00:06:20.080><c> product,</c><00:06:20.840><c> asterisk</c><00:06:21.440><c> subscribers</c>
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particular product, asterisk subscribers
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particular product, asterisk subscribers
who<00:06:22.560><c> have</c><00:06:22.840><c> never</c><00:06:23.280><c> purchased,</c><00:06:24.000><c> asterisk</c>
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who have never purchased, asterisk
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who have never purchased, asterisk
customers<00:06:25.520><c> who</c><00:06:25.640><c> have</c><00:06:25.800><c> not</c><00:06:26.160><c> purchased</c>
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customers who have not purchased
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customers who have not purchased
recently,<00:06:27.400><c> asterisk</c><00:06:28.120><c> highly</c><00:06:28.480><c> engaged</c><00:06:29.080><c> email</c>
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recently, asterisk highly engaged email
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recently, asterisk highly engaged email
subscribe.
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Particular<00:06:33.560><c> product,</c><00:06:34.360><c> asterisk</c><00:06:34.960><c> subscribers</c>
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Particular product, asterisk subscribers
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Particular product, asterisk subscribers
who<00:06:36.080><c> have</c><00:06:36.360><c> never</c><00:06:36.800><c> purchased,</c><00:06:37.520><c> asterisk</c>
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who have never purchased, asterisk
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who have never purchased, asterisk
customers<00:06:39.040><c> who</c><00:06:39.160><c> have</c><00:06:39.320><c> not</c><00:06:39.680><c> purchased</c>
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customers who have not purchased
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customers who have not purchased
recently,<00:06:40.880><c> asterisk</c><00:06:41.640><c> highly</c><00:06:42.000><c> engaged</c><00:06:42.600><c> email</c>
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recently, asterisk highly engaged email
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recently, asterisk highly engaged email
subscribe.
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For<00:06:46.600><c> example,</c><00:06:47.280><c> a</c><00:06:47.400><c> skin</c><00:06:47.760><c> care</c><00:06:47.960><c> company</c><00:06:48.640><c> should</c>
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For example, a skin care company should
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For example, a skin care company should
not<00:06:49.160><c> necessarily</c><00:06:49.960><c> send</c><00:06:50.640><c> the</c><00:06:50.760><c> same</c><00:06:51.080><c> message</c><00:06:51.480><c> to</c>
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not necessarily send the same message to
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not necessarily send the same message to
someone<00:06:52.360><c> who</c><00:06:52.520><c> purchased</c><00:06:53.240><c> cleanser</c>
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someone who purchased cleanser
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someone who purchased cleanser
yesterday,
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yesterday,
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yesterday,
and<00:06:56.840><c> someone</c><00:06:57.240><c> who</c><00:06:57.440><c> has</c><00:06:57.640><c> never</c><00:06:58.400><c> bought</c>
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and someone who has never bought
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and someone who has never bought
anything.
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anything.
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anything.
The<00:07:00.360><c> first</c><00:07:00.880><c> customer</c><00:07:01.440><c> could</c><00:07:01.640><c> receive</c><00:07:02.000><c> product</c>
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The first customer could receive product
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The first customer could receive product
usage<00:07:03.200><c> advice</c><00:07:03.840><c> or</c><00:07:04.040><c> a</c><00:07:04.120><c> complimentary</c><00:07:05.080><c> product</c>
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usage advice or a complimentary product
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usage advice or a complimentary product
recommendation.
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While<00:07:09.200><c> the</c><00:07:09.360><c> second</c><00:07:09.760><c> might</c><00:07:10.320><c> need</c><00:07:10.640><c> education</c>
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While the second might need education
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While the second might need education
about<00:07:11.880><c> the</c><00:07:12.000><c> brand,</c><00:07:12.919><c> Klaviyo</c><00:07:13.440><c> can</c><00:07:13.720><c> also</c><00:07:14.080><c> use</c>
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about the brand, Klaviyo can also use
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about the brand, Klaviyo can also use
Shopify's<00:07:15.320><c> synchronized</c><00:07:15.960><c> customer</c>
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Shopify's synchronized customer
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Shopify's synchronized customer
properties<00:07:17.320><c> and</c><00:07:17.520><c> events</c><00:07:18.040><c> in</c><00:07:18.600><c> segments</c><00:07:19.280><c> and</c>
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properties and events in segments and
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properties and events in segments and
flows.
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flows.
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flows.
Five,<00:07:21.640><c> personalize</c><00:07:22.280><c> product</c>
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Five, personalize product
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Five, personalize product
recommendation.
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Klaviyo's<00:07:26.880><c> Shopify</c><00:07:27.480><c> integration</c><00:07:28.720><c> also</c><00:07:29.120><c> makes</c>
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Klaviyo's Shopify integration also makes
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Klaviyo's Shopify integration also makes
e-commerce<00:07:30.200><c> personalization</c><00:07:31.160><c> possible.</c><00:07:31.919><c> A</c>
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e-commerce personalization possible. A
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e-commerce personalization possible. A
flow<00:07:32.440><c> email</c><00:07:32.800><c> can</c><00:07:32.960><c> display</c><00:07:33.360><c> products</c>
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flow email can display products
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flow email can display products
connected<00:07:34.800><c> to</c><00:07:34.919><c> a</c><00:07:35.000><c> customer's</c><00:07:35.680><c> activate.</c>
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connected to a customer's activate.
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connected to a customer's activate.
For<00:07:38.400><c> example,</c><00:07:39.240><c> an</c><00:07:39.400><c> abandoned</c><00:07:40.240><c> cart</c><00:07:40.600><c> email</c><00:07:40.919><c> can</c>
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For example, an abandoned cart email can
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For example, an abandoned cart email can
show<00:07:41.400><c> the</c><00:07:41.600><c> products</c><00:07:42.400><c> left</c><00:07:42.800><c> behind.</c>
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show the products left behind.
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show the products left behind.
Klaviyo's<00:07:44.840><c> e-commerce</c><00:07:45.720><c> integrations</c><00:07:46.560><c> can</c>
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Klaviyo's e-commerce integrations can
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Klaviyo's e-commerce integrations can
provide
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provide
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provide
dynamic<00:07:50.040><c> product</c><00:07:50.480><c> information</c><00:07:51.520><c> without</c>
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dynamic product information without
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dynamic product information without
merchants<00:07:52.360><c> having</c><00:07:52.920><c> to</c><00:07:53.080><c> manually</c><00:07:53.640><c> construct</c>
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merchants having to manually construct
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merchants having to manually construct
every<00:07:54.720><c> product</c><00:07:55.320><c> block.</c>
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This<00:07:58.440><c> can</c><00:07:58.680><c> make</c><00:07:58.920><c> an</c><00:07:59.080><c> email</c><00:07:59.480><c> feel</c><00:08:00.240><c> much</c><00:08:00.600><c> more</c>
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This can make an email feel much more
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This can make an email feel much more
relevant<00:08:01.280><c> than</c><00:08:02.000><c> a</c><00:08:02.120><c> generic</c><00:08:02.760><c> newslet.</c>
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relevant than a generic newslet.
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relevant than a generic newslet.
Instead<00:08:05.720><c> of</c><00:08:05.840><c> saying,</c><00:08:06.440><c> "Check</c><00:08:06.760><c> out</c><00:08:06.960><c> our</c><00:08:07.120><c> latest</c>
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Instead of saying, "Check out our latest
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Instead of saying, "Check out our latest
products."<00:08:08.400><c> a</c><00:08:08.480><c> business</c><00:08:09.000><c> can</c><00:08:09.200><c> effectively</c>
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products." a business can effectively
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products." a business can effectively
communicate,<00:08:11.120><c> "The</c><00:08:11.240><c> products</c><00:08:11.720><c> you</c><00:08:11.840><c> were</c>
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communicate, "The products you were
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communicate, "The products you were
looking<00:08:12.560><c> at</c><00:08:12.800><c> are</c><00:08:12.960><c> still</c><00:08:13.360><c> available."</c>
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Six,<00:08:16.880><c> campaigns</c><00:08:17.480><c> versus</c><00:08:17.919><c> flows.</c><00:08:18.760><c> A</c><00:08:18.840><c> Shopify</c>
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Six, campaigns versus flows. A Shopify
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Six, campaigns versus flows. A Shopify
business<00:08:19.919><c> should</c><00:08:20.440><c> understand</c><00:08:21.040><c> the</c>
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business should understand the
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business should understand the
difference<00:08:21.919><c> between</c><00:08:22.320><c> campaigns</c><00:08:23.000><c> and</c><00:08:23.320><c> flows.</c>
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difference between campaigns and flows.
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difference between campaigns and flows.
A<00:08:26.160><c> campaign</c><00:08:26.800><c> is</c><00:08:27.040><c> generally</c><00:08:27.640><c> a</c><00:08:27.840><c> message</c><00:08:28.600><c> or</c>
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A campaign is generally a message or
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A campaign is generally a message or
series<00:08:29.280><c> of</c><00:08:29.440><c> messages</c><00:08:30.480><c> that</c><00:08:30.640><c> a</c><00:08:30.720><c> marketer</c>
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series of messages that a marketer
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series of messages that a marketer
deliberately<00:08:32.000><c> schedules</c><00:08:32.640><c> for</c><00:08:32.840><c> an</c><00:08:33.039><c> audience.</c>
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deliberately schedules for an audience.
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deliberately schedules for an audience.
Examples<00:08:35.039><c> include</c><00:08:35.479><c> a</c><00:08:35.520><c> Black</c><00:08:36.200><c> Friday</c>
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Examples include a Black Friday
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Examples include a Black Friday
promotion,
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new<00:08:40.159><c> product</c><00:08:40.599><c> announcement,</c><00:08:41.440><c> summer</c><00:08:41.840><c> sale,</c>
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new product announcement, summer sale,
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new product announcement, summer sale,
or<00:08:42.599><c> weekly</c><00:08:43.000><c> newsletter.</c>
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or weekly newsletter.
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or weekly newsletter.
A<00:08:45.880><c> flow</c><00:08:46.320><c> is</c><00:08:46.640><c> automated</c><00:08:47.280><c> and</c><00:08:47.520><c> triggered</c><00:08:48.200><c> by</c>
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A flow is automated and triggered by
00:08:48.360 --> 00:08:51.070 align:start position:0%
A flow is automated and triggered by
customer<00:08:48.880><c> behavior.</c><00:08:49.960><c> A</c><00:08:50.040><c> strong</c><00:08:50.520><c> Shopify</c>
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customer behavior. A strong Shopify
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customer behavior. A strong Shopify
email<00:08:51.400><c> strategy</c><00:08:52.120><c> normally</c><00:08:52.680><c> uses</c><00:08:53.160><c> both.</c>
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email strategy normally uses both.
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email strategy normally uses both.
For<00:08:55.760><c> example,</c><00:08:56.400><c> a</c><00:08:56.520><c> business</c><00:08:57.080><c> might</c><00:08:57.600><c> use</c>
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For example, a business might use
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For example, a business might use
automated<00:08:58.520><c> flows</c><00:08:58.839><c> throughout</c><00:08:59.600><c> the</c><00:08:59.720><c> year</c>
00:08:59.990 --> 00:09:00.000 align:start position:0%
automated flows throughout the year
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automated flows throughout the year
while<00:09:00.200><c> simultaneously</c><00:09:01.440><c> sending</c><00:09:01.839><c> two</c><00:09:02.040><c> or</c>
00:09:02.190 --> 00:09:02.200 align:start position:0%
while simultaneously sending two or
00:09:02.200 --> 00:09:04.710 align:start position:0%
while simultaneously sending two or
three<00:09:02.480><c> campaigns</c><00:09:03.520><c> per</c><00:09:03.680><c> week</c><00:09:03.920><c> to</c><00:09:04.080><c> appropriate</c>
00:09:04.710 --> 00:09:04.720 align:start position:0%
three campaigns per week to appropriate
00:09:04.720 --> 00:09:08.550 align:start position:0%
three campaigns per week to appropriate
segments.
00:09:08.550 --> 00:09:08.560 align:start position:0%
00:09:08.560 --> 00:09:11.030 align:start position:0%
Shopify<00:09:09.160><c> markets</c><00:09:09.680><c> and</c><00:09:10.240><c> international</c>
00:09:11.030 --> 00:09:11.040 align:start position:0%
Shopify markets and international
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Shopify markets and international
marketing.
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00:09:14.720 --> 00:09:16.870 align:start position:0%
International<00:09:15.520><c> e-commerce</c><00:09:16.000><c> is</c><00:09:16.400><c> becoming</c>
00:09:16.870 --> 00:09:16.880 align:start position:0%
International e-commerce is becoming
00:09:16.880 --> 00:09:20.790 align:start position:0%
International e-commerce is becoming
increasingly<00:09:17.680><c> important.</c><00:09:18.720><c> In</c><00:09:18.920><c> 2026,</c><00:09:20.240><c> Klaviyo</c>
00:09:20.790 --> 00:09:20.800 align:start position:0%
increasingly important. In 2026, Klaviyo
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increasingly important. In 2026, Klaviyo
and<00:09:21.040><c> Shopify</c><00:09:21.960><c> have</c><00:09:22.120><c> expanded</c><00:09:22.720><c> their</c>
00:09:22.910 --> 00:09:22.920 align:start position:0%
and Shopify have expanded their
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and Shopify have expanded their
integration<00:09:24.080><c> around</c><00:09:24.560><c> Shopify</c><00:09:25.120><c> markets.</c>
00:09:28.990 --> 00:09:29.000 align:start position:0%
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Allowing<00:09:29.480><c> customer</c><00:09:30.040><c> and</c><00:09:30.280><c> product</c>
00:09:30.829 --> 00:09:30.839 align:start position:0%
Allowing customer and product
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Allowing customer and product
information<00:09:31.520><c> to</c><00:09:31.640><c> be</c><00:09:31.800><c> used</c><00:09:32.040><c> across</c><00:09:32.680><c> different</c>
00:09:33.110 --> 00:09:33.120 align:start position:0%
information to be used across different
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information to be used across different
regions,<00:09:33.800><c> languages,</c><00:09:34.680><c> currencies,</c><00:09:35.360><c> and</c>
00:09:35.630 --> 00:09:35.640 align:start position:0%
regions, languages, currencies, and
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regions, languages, currencies, and
pricing<00:09:36.160><c> environments.</c>
00:09:38.910 --> 00:09:38.920 align:start position:0%
pricing environments.
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pricing environments.
This<00:09:39.160><c> is</c><00:09:39.320><c> particularly</c><00:09:40.200><c> useful</c><00:09:40.560><c> for</c><00:09:40.840><c> a</c>
00:09:41.030 --> 00:09:41.040 align:start position:0%
This is particularly useful for a
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This is particularly useful for a
Shopify<00:09:41.640><c> business</c><00:09:42.080><c> selling</c>
00:09:42.870 --> 00:09:42.880 align:start position:0%
Shopify business selling
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Shopify business selling
internationally.
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00:09:45.760 --> 00:09:48.590 align:start position:0%
For<00:09:45.920><c> example,</c><00:09:46.840><c> customers</c><00:09:47.400><c> in</c><00:09:47.600><c> the</c><00:09:47.840><c> UK,</c>
00:09:48.590 --> 00:09:48.600 align:start position:0%
For example, customers in the UK,
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For example, customers in the UK,
France,<00:09:49.000><c> and</c><00:09:49.200><c> Germany</c><00:09:49.560><c> may</c><00:09:50.120><c> need</c><00:09:50.440><c> different</c>
00:09:50.790 --> 00:09:50.800 align:start position:0%
France, and Germany may need different
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France, and Germany may need different
currencies,<00:09:51.680><c> languages.</c>
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Products<00:09:56.040><c> or</c><00:09:56.280><c> offers</c><00:09:56.920><c> localized</c><00:09:57.960><c> data</c><00:09:58.360><c> can</c>
00:09:58.550 --> 00:09:58.560 align:start position:0%
Products or offers localized data can
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Products or offers localized data can
help<00:09:58.800><c> marketers</c><00:09:59.280><c> avoid</c><00:10:00.160><c> sending</c>
00:10:00.590 --> 00:10:00.600 align:start position:0%
help marketers avoid sending
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help marketers avoid sending
inappropriate<00:10:01.360><c> pricing</c><00:10:01.840><c> or</c><00:10:02.520><c> product</c>
00:10:02.910 --> 00:10:02.920 align:start position:0%
inappropriate pricing or product
00:10:02.920 --> 00:10:05.270 align:start position:0%
inappropriate pricing or product
information<00:10:03.600><c> to</c><00:10:03.720><c> customers</c><00:10:04.600><c> in</c><00:10:04.840><c> different</c>
00:10:05.270 --> 00:10:05.280 align:start position:0%
information to customers in different
00:10:05.280 --> 00:10:08.470 align:start position:0%
information to customers in different
markets.
00:10:08.470 --> 00:10:08.480 align:start position:0%
00:10:08.480 --> 00:10:10.830 align:start position:0%
Eight,<00:10:08.800><c> measuring</c><00:10:09.240><c> performance.</c><00:10:10.200><c> Klaviyo</c>
00:10:10.830 --> 00:10:10.840 align:start position:0%
Eight, measuring performance. Klaviyo
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Eight, measuring performance. Klaviyo
also<00:10:11.200><c> provides</c><00:10:11.760><c> analytics</c><00:10:12.720><c> that</c><00:10:12.960><c> allow</c>
00:10:13.270 --> 00:10:13.280 align:start position:0%
also provides analytics that allow
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also provides analytics that allow
businesses<00:10:13.840><c> to</c><00:10:14.000><c> evaluate</c><00:10:14.920><c> their</c><00:10:15.240><c> email</c>
00:10:15.590 --> 00:10:15.600 align:start position:0%
businesses to evaluate their email
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businesses to evaluate their email
marketing.
00:10:18.470 --> 00:10:18.480 align:start position:0%
00:10:18.480 --> 00:10:21.030 align:start position:0%
Important<00:10:19.080><c> metrics</c><00:10:19.600><c> include</c><00:10:20.440><c> {asterisk}</c>
00:10:21.030 --> 00:10:21.040 align:start position:0%
Important metrics include {asterisk}
00:10:21.040 --> 00:10:23.510 align:start position:0%
Important metrics include {asterisk}
revenue<00:10:21.480><c> generated,</c><00:10:22.320><c> {asterisk}</c><00:10:22.920><c> conversion</c>
00:10:23.510 --> 00:10:23.520 align:start position:0%
revenue generated, {asterisk} conversion
00:10:23.520 --> 00:10:26.150 align:start position:0%
revenue generated, {asterisk} conversion
rate,<00:10:24.040><c> {asterisk}</c><00:10:24.640><c> click</c><00:10:24.920><c> rate,</c><00:10:25.520><c> {asterisk}</c>
00:10:26.150 --> 00:10:26.160 align:start position:0%
rate, {asterisk} click rate, {asterisk}
00:10:26.160 --> 00:10:29.270 align:start position:0%
rate, {asterisk} click rate, {asterisk}
open<00:10:26.520><c> rate,</c><00:10:27.080><c> {asterisk}</c><00:10:27.760><c> unsubscribe</c><00:10:28.560><c> rate,</c>
00:10:29.270 --> 00:10:29.280 align:start position:0%
open rate, {asterisk} unsubscribe rate,
00:10:29.280 --> 00:10:31.590 align:start position:0%
open rate, {asterisk} unsubscribe rate,
{asterisk}<00:10:29.920><c> flow</c><00:10:30.240><c> revenue,</c><00:10:30.960><c> {asterisk}</c>
00:10:31.590 --> 00:10:31.600 align:start position:0%
{asterisk} flow revenue, {asterisk}
00:10:31.600 --> 00:10:34.190 align:start position:0%
{asterisk} flow revenue, {asterisk}
campaign<00:10:32.160><c> revenue,</c><00:10:32.880><c> {asterisk}</c><00:10:33.560><c> revenue</c><00:10:34.040><c> per</c>
00:10:34.190 --> 00:10:34.200 align:start position:0%
campaign revenue, {asterisk} revenue per
00:10:34.200 --> 00:10:36.430 align:start position:0%
campaign revenue, {asterisk} revenue per
recipient,<00:10:35.160><c> {asterisk}</c><00:10:35.880><c> customer</c>
00:10:36.430 --> 00:10:36.440 align:start position:0%
recipient, {asterisk} customer
00:10:36.440 --> 00:10:39.550 align:start position:0%
recipient, {asterisk} customer
engagement.
00:10:39.550 --> 00:10:39.560 align:start position:0%
00:10:39.560 --> 00:10:42.750 align:start position:0%
However,<00:10:40.240><c> merchants</c><00:10:40.920><c> should</c><00:10:41.600><c> avoid</c><00:10:42.080><c> focusing</c>
00:10:42.750 --> 00:10:42.760 align:start position:0%
However, merchants should avoid focusing
00:10:42.760 --> 00:10:44.790 align:start position:0%
However, merchants should avoid focusing
on<00:10:42.960><c> a</c><00:10:43.040><c> single</c><00:10:43.520><c> metric.</c>
00:10:44.790 --> 00:10:44.800 align:start position:0%
on a single metric.
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on a single metric.
For<00:10:45.200><c> e-commerce,</c><00:10:45.960><c> revenue</c><00:10:46.480><c> and</c><00:10:46.760><c> profitable</c>
00:10:47.710 --> 00:10:47.720 align:start position:0%
For e-commerce, revenue and profitable
00:10:47.720 --> 00:10:50.110 align:start position:0%
For e-commerce, revenue and profitable
customer<00:10:48.240><c> behavior</c><00:10:48.839><c> are</c><00:10:49.000><c> generally</c><00:10:49.800><c> more</c>
00:10:50.110 --> 00:10:50.120 align:start position:0%
customer behavior are generally more
00:10:50.120 --> 00:10:52.790 align:start position:0%
customer behavior are generally more
meaningful<00:10:50.680><c> than</c><00:10:50.880><c> simply</c><00:10:51.440><c> maximizing</c><00:10:52.320><c> email</c>
00:10:52.790 --> 00:10:52.800 align:start position:0%
meaningful than simply maximizing email
00:10:52.800 --> 00:10:55.440 align:start position:0%
meaningful than simply maximizing email
opens.