Guides With Garry
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In today's video, I am going to teach
you how to use SMS and email marketing
for Shopify. To get started, open your
Shopify admin dashboard. This is the
main area where you manage your store,
including products, orders, customers,
and apps. Make sure you are signed in to
the correct Shopify store before moving
forward, especially if you manage more
than one store. Once you are on the
Shopify admin homepage, take a moment to
look at the left side menu. This is
where you will find the main navigation
options you need for this process. Next,
go to the apps menu inside Shopify. Your
SMS and email marketing tool should be
listed there if it has already been
installed on your store. Apps are where
Shopify keeps thirdparty tools that help
extend your store's features. And in
this case, the app will help you create
automated messages and marketing
campaigns for your customers. Click the
app from the apps menu to open it. After
you click the app, it may open in a new
browser tab. This is normal for many
Shopify marketing apps. Give the page a
moment to load fully before clicking
around. You should now be inside the app
dashboard where you can manage your
email and SMS marketing activity.
Depending on the app, the layout may
look slightly different, but the main
sections should be easy to recognize.
You are looking for the area where you
can create automations, flows, and
campaigns. Now, find and click the flows
section. Flows are automated message
sequences that are triggered by customer
actions. For example, a flow can send a
welcome message after someone signs up
or it can send a reminder after a
customer leaves products in their cart.
This is useful because it allows your
store to communicate with customers at
important moments without needing to
send every message manually. Once you
are in the flows area, click the option
to create a new flow. The app may show
you several templates to choose from.
Templates are helpful because they
provide a ready-made structure that you
can customize for your store. Look for a
template that fits the type of
automation you want to create. For
example, you may choose a welcome series
if you want to introduce new subscribers
to your brand. You may choose an
abandoned cart template if you want to
remind shoppers to return and complete
their purchase. After selecting a
template, review the flow before moving
forward. Look at the messages included
in the sequence and make sure the timing
and purpose make sense for your store.
You do not need to over complicate this.
The goal is to make sure the flow
supports the customer journey in a clear
and helpful way. A welcome series is
usually focused on greeting new
subscribers and encouraging them to
explore your store. An abandoned cart
flow is focused on reminding customers
about items they were interested in.
When your flow is ready, use the publish
option to make it active. Publishing the
flow means the automation can begin
running based on the conditions set
inside the app. Before you publish, it
is a good idea to quickly scan the flow
one last time so you know what customers
will receive and when they will receive
it. Once everything looks correct, click
publish. Now that your automated flow is
set up, you can also create campaigns.
Campaigns are different from flows
because they are usually one-time
messages or scheduled broadcasts. For
example, you can create a newsletter to
share updates, promotions, or new
products. You can also create an SMS
blast to send a short message to your
subscribers. Campaigns are useful when
you want to reach a group of customers
at the same time. Inside the app, go to
the campaigns area and create a new
campaign. Choose whether you are
creating an email campaign, an SMS
campaign, or whichever option your app
provides. Build the campaign using the
tools available in the app. Then choose
when you want it to go out. You can send
it right away, or you can schedule it
for a later time. Scheduling is helpful
if you want your message to arrive
during a specific promotion, launch, or
sales period. Once the campaign is
ready, review it carefully. Make sure
the message is clear, the timing is
correct, and the campaign is going to
the right audience. When everything
looks good, click send or schedule it to
launch at the selected time. And that is
all there is to it. You now know how to
open your SMS and email marketing app
from Shopify, create automated flows,
choose templates, set up campaigns, and
publish or send your messages.
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WEBVTT Kind: captions Language: en 00:00:00.160 --> 00:00:01.829 align:start position:0% In<00:00:00.400><c> today's</c><00:00:00.800><c> video,</c><00:00:01.040><c> I</c><00:00:01.280><c> am</c><00:00:01.439><c> going</c><00:00:01.520><c> to</c><00:00:01.680><c> teach</c> 00:00:01.829 --> 00:00:01.839 align:start position:0% In today's video, I am going to teach 00:00:01.839 --> 00:00:03.990 align:start position:0% In today's video, I am going to teach you<00:00:02.080><c> how</c><00:00:02.240><c> to</c><00:00:02.399><c> use</c><00:00:02.639><c> SMS</c><00:00:03.120><c> and</c><00:00:03.360><c> email</c><00:00:03.679><c> marketing</c> 00:00:03.990 --> 00:00:04.000 align:start position:0% you how to use SMS and email marketing 00:00:04.000 --> 00:00:06.150 align:start position:0% you how to use SMS and email marketing for<00:00:04.240><c> Shopify.</c><00:00:04.960><c> To</c><00:00:05.200><c> get</c><00:00:05.359><c> started,</c><00:00:05.759><c> open</c><00:00:06.000><c> your</c> 00:00:06.150 --> 00:00:06.160 align:start position:0% for Shopify. To get started, open your 00:00:06.160 --> 00:00:08.470 align:start position:0% for Shopify. To get started, open your Shopify<00:00:06.720><c> admin</c><00:00:07.120><c> dashboard.</c><00:00:08.000><c> This</c><00:00:08.160><c> is</c><00:00:08.240><c> the</c> 00:00:08.470 --> 00:00:08.480 align:start position:0% Shopify admin dashboard. This is the 00:00:08.480 --> 00:00:10.390 align:start position:0% Shopify admin dashboard. This is the main<00:00:08.639><c> area</c><00:00:08.960><c> where</c><00:00:09.200><c> you</c><00:00:09.360><c> manage</c><00:00:09.599><c> your</c><00:00:09.840><c> store,</c> 00:00:10.390 --> 00:00:10.400 align:start position:0% main area where you manage your store, 00:00:10.400 --> 00:00:12.230 align:start position:0% main area where you manage your store, including<00:00:10.880><c> products,</c><00:00:11.360><c> orders,</c><00:00:11.840><c> customers,</c> 00:00:12.230 --> 00:00:12.240 align:start position:0% including products, orders, customers, 00:00:12.240 --> 00:00:14.310 align:start position:0% including products, orders, customers, and<00:00:12.480><c> apps.</c><00:00:13.120><c> Make</c><00:00:13.280><c> sure</c><00:00:13.360><c> you</c><00:00:13.599><c> are</c><00:00:13.759><c> signed</c><00:00:14.000><c> in</c><00:00:14.160><c> to</c> 00:00:14.310 --> 00:00:14.320 align:start position:0% and apps. Make sure you are signed in to 00:00:14.320 --> 00:00:16.150 align:start position:0% and apps. Make sure you are signed in to the<00:00:14.480><c> correct</c><00:00:14.719><c> Shopify</c><00:00:15.280><c> store</c><00:00:15.599><c> before</c><00:00:15.920><c> moving</c> 00:00:16.150 --> 00:00:16.160 align:start position:0% the correct Shopify store before moving 00:00:16.160 --> 00:00:18.230 align:start position:0% the correct Shopify store before moving forward,<00:00:16.960><c> especially</c><00:00:17.359><c> if</c><00:00:17.520><c> you</c><00:00:17.680><c> manage</c><00:00:18.000><c> more</c> 00:00:18.230 --> 00:00:18.240 align:start position:0% forward, especially if you manage more 00:00:18.240 --> 00:00:19.990 align:start position:0% forward, especially if you manage more than<00:00:18.400><c> one</c><00:00:18.640><c> store.</c><00:00:19.279><c> Once</c><00:00:19.520><c> you</c><00:00:19.680><c> are</c><00:00:19.760><c> on</c><00:00:19.920><c> the</c> 00:00:19.990 --> 00:00:20.000 align:start position:0% than one store. Once you are on the 00:00:20.000 --> 00:00:22.390 align:start position:0% than one store. Once you are on the Shopify<00:00:20.560><c> admin</c><00:00:20.960><c> homepage,</c><00:00:21.680><c> take</c><00:00:21.920><c> a</c><00:00:22.080><c> moment</c><00:00:22.240><c> to</c> 00:00:22.390 --> 00:00:22.400 align:start position:0% Shopify admin homepage, take a moment to 00:00:22.400 --> 00:00:24.310 align:start position:0% Shopify admin homepage, take a moment to look<00:00:22.560><c> at</c><00:00:22.720><c> the</c><00:00:22.880><c> left</c><00:00:23.039><c> side</c><00:00:23.359><c> menu.</c><00:00:24.000><c> This</c><00:00:24.160><c> is</c> 00:00:24.310 --> 00:00:24.320 align:start position:0% look at the left side menu. This is 00:00:24.320 --> 00:00:25.910 align:start position:0% look at the left side menu. This is where<00:00:24.480><c> you</c><00:00:24.640><c> will</c><00:00:24.800><c> find</c><00:00:24.880><c> the</c><00:00:25.119><c> main</c><00:00:25.359><c> navigation</c> 00:00:25.910 --> 00:00:25.920 align:start position:0% where you will find the main navigation 00:00:25.920 --> 00:00:28.310 align:start position:0% where you will find the main navigation options<00:00:26.320><c> you</c><00:00:26.480><c> need</c><00:00:26.640><c> for</c><00:00:26.880><c> this</c><00:00:27.039><c> process.</c><00:00:27.920><c> Next,</c> 00:00:28.310 --> 00:00:28.320 align:start position:0% options you need for this process. Next, 00:00:28.320 --> 00:00:30.870 align:start position:0% options you need for this process. Next, go<00:00:28.480><c> to</c><00:00:28.560><c> the</c><00:00:28.720><c> apps</c><00:00:29.039><c> menu</c><00:00:29.359><c> inside</c><00:00:29.760><c> Shopify.</c><00:00:30.640><c> Your</c> 00:00:30.870 --> 00:00:30.880 align:start position:0% go to the apps menu inside Shopify. Your 00:00:30.880 --> 00:00:32.870 align:start position:0% go to the apps menu inside Shopify. Your SMS<00:00:31.359><c> and</c><00:00:31.599><c> email</c><00:00:31.840><c> marketing</c><00:00:32.239><c> tool</c><00:00:32.559><c> should</c><00:00:32.719><c> be</c> 00:00:32.870 --> 00:00:32.880 align:start position:0% SMS and email marketing tool should be 00:00:32.880 --> 00:00:34.389 align:start position:0% SMS and email marketing tool should be listed<00:00:33.120><c> there</c><00:00:33.360><c> if</c><00:00:33.520><c> it</c><00:00:33.760><c> has</c><00:00:33.920><c> already</c><00:00:34.160><c> been</c> 00:00:34.389 --> 00:00:34.399 align:start position:0% listed there if it has already been 00:00:34.399 --> 00:00:36.389 align:start position:0% listed there if it has already been installed<00:00:34.719><c> on</c><00:00:34.960><c> your</c><00:00:35.120><c> store.</c><00:00:35.760><c> Apps</c><00:00:36.000><c> are</c><00:00:36.160><c> where</c> 00:00:36.389 --> 00:00:36.399 align:start position:0% installed on your store. Apps are where 00:00:36.399 --> 00:00:38.470 align:start position:0% installed on your store. Apps are where Shopify<00:00:36.880><c> keeps</c><00:00:37.200><c> thirdparty</c><00:00:37.760><c> tools</c><00:00:38.079><c> that</c><00:00:38.320><c> help</c> 00:00:38.470 --> 00:00:38.480 align:start position:0% Shopify keeps thirdparty tools that help 00:00:38.480 --> 00:00:40.549 align:start position:0% Shopify keeps thirdparty tools that help extend<00:00:38.879><c> your</c><00:00:39.120><c> store's</c><00:00:39.520><c> features.</c><00:00:40.160><c> And</c><00:00:40.320><c> in</c> 00:00:40.549 --> 00:00:40.559 align:start position:0% extend your store's features. And in 00:00:40.559 --> 00:00:42.150 align:start position:0% extend your store's features. And in this<00:00:40.719><c> case,</c><00:00:40.960><c> the</c><00:00:41.120><c> app</c><00:00:41.360><c> will</c><00:00:41.520><c> help</c><00:00:41.680><c> you</c><00:00:41.840><c> create</c> 00:00:42.150 --> 00:00:42.160 align:start position:0% this case, the app will help you create 00:00:42.160 --> 00:00:43.830 align:start position:0% this case, the app will help you create automated<00:00:42.719><c> messages</c><00:00:43.120><c> and</c><00:00:43.440><c> marketing</c> 00:00:43.830 --> 00:00:43.840 align:start position:0% automated messages and marketing 00:00:43.840 --> 00:00:45.830 align:start position:0% automated messages and marketing campaigns<00:00:44.239><c> for</c><00:00:44.480><c> your</c><00:00:44.719><c> customers.</c><00:00:45.440><c> Click</c><00:00:45.680><c> the</c> 00:00:45.830 --> 00:00:45.840 align:start position:0% campaigns for your customers. Click the 00:00:45.840 --> 00:00:48.150 align:start position:0% campaigns for your customers. Click the app<00:00:46.079><c> from</c><00:00:46.239><c> the</c><00:00:46.399><c> apps</c><00:00:46.719><c> menu</c><00:00:46.960><c> to</c><00:00:47.200><c> open</c><00:00:47.440><c> it.</c><00:00:47.920><c> After</c> 00:00:48.150 --> 00:00:48.160 align:start position:0% app from the apps menu to open it. After 00:00:48.160 --> 00:00:49.990 align:start position:0% app from the apps menu to open it. After you<00:00:48.320><c> click</c><00:00:48.559><c> the</c><00:00:48.719><c> app,</c><00:00:48.960><c> it</c><00:00:49.120><c> may</c><00:00:49.280><c> open</c><00:00:49.520><c> in</c><00:00:49.680><c> a</c><00:00:49.840><c> new</c> 00:00:49.990 --> 00:00:50.000 align:start position:0% you click the app, it may open in a new 00:00:50.000 --> 00:00:51.990 align:start position:0% you click the app, it may open in a new browser<00:00:50.399><c> tab.</c><00:00:50.960><c> This</c><00:00:51.120><c> is</c><00:00:51.280><c> normal</c><00:00:51.520><c> for</c><00:00:51.760><c> many</c> 00:00:51.990 --> 00:00:52.000 align:start position:0% browser tab. This is normal for many 00:00:52.000 --> 00:00:54.310 align:start position:0% browser tab. This is normal for many Shopify<00:00:52.559><c> marketing</c><00:00:52.879><c> apps.</c><00:00:53.520><c> Give</c><00:00:53.760><c> the</c><00:00:53.920><c> page</c><00:00:54.160><c> a</c> 00:00:54.310 --> 00:00:54.320 align:start position:0% Shopify marketing apps. Give the page a 00:00:54.320 --> 00:00:56.069 align:start position:0% Shopify marketing apps. Give the page a moment<00:00:54.480><c> to</c><00:00:54.719><c> load</c><00:00:54.960><c> fully</c><00:00:55.360><c> before</c><00:00:55.680><c> clicking</c> 00:00:56.069 --> 00:00:56.079 align:start position:0% moment to load fully before clicking 00:00:56.079 --> 00:00:58.069 align:start position:0% moment to load fully before clicking around.<00:00:56.640><c> You</c><00:00:56.879><c> should</c><00:00:57.039><c> now</c><00:00:57.199><c> be</c><00:00:57.360><c> inside</c><00:00:57.600><c> the</c><00:00:57.840><c> app</c> 00:00:58.069 --> 00:00:58.079 align:start position:0% around. You should now be inside the app 00:00:58.079 --> 00:00:59.590 align:start position:0% around. You should now be inside the app dashboard<00:00:58.640><c> where</c><00:00:58.879><c> you</c><00:00:59.039><c> can</c><00:00:59.120><c> manage</c><00:00:59.359><c> your</c> 00:00:59.590 --> 00:00:59.600 align:start position:0% dashboard where you can manage your 00:00:59.600 --> 00:01:01.750 align:start position:0% dashboard where you can manage your email<00:00:59.840><c> and</c><00:01:00.079><c> SMS</c><00:01:00.559><c> marketing</c><00:01:00.960><c> activity.</c> 00:01:01.750 --> 00:01:01.760 align:start position:0% email and SMS marketing activity. 00:01:01.760 --> 00:01:03.349 align:start position:0% email and SMS marketing activity. Depending<00:01:02.079><c> on</c><00:01:02.239><c> the</c><00:01:02.399><c> app,</c><00:01:02.640><c> the</c><00:01:02.879><c> layout</c><00:01:03.120><c> may</c> 00:01:03.349 --> 00:01:03.359 align:start position:0% Depending on the app, the layout may 00:01:03.359 --> 00:01:05.030 align:start position:0% Depending on the app, the layout may look<00:01:03.520><c> slightly</c><00:01:03.920><c> different,</c><00:01:04.400><c> but</c><00:01:04.640><c> the</c><00:01:04.799><c> main</c> 00:01:05.030 --> 00:01:05.040 align:start position:0% look slightly different, but the main 00:01:05.040 --> 00:01:07.109 align:start position:0% look slightly different, but the main sections<00:01:05.519><c> should</c><00:01:05.760><c> be</c><00:01:05.920><c> easy</c><00:01:06.159><c> to</c><00:01:06.320><c> recognize.</c> 00:01:07.109 --> 00:01:07.119 align:start position:0% sections should be easy to recognize. 00:01:07.119 --> 00:01:08.630 align:start position:0% sections should be easy to recognize. You<00:01:07.280><c> are</c><00:01:07.520><c> looking</c><00:01:07.680><c> for</c><00:01:07.760><c> the</c><00:01:08.000><c> area</c><00:01:08.240><c> where</c><00:01:08.479><c> you</c> 00:01:08.630 --> 00:01:08.640 align:start position:0% You are looking for the area where you 00:01:08.640 --> 00:01:10.630 align:start position:0% You are looking for the area where you can<00:01:08.799><c> create</c><00:01:09.040><c> automations,</c><00:01:09.920><c> flows,</c><00:01:10.400><c> and</c> 00:01:10.630 --> 00:01:10.640 align:start position:0% can create automations, flows, and 00:01:10.640 --> 00:01:12.950 align:start position:0% can create automations, flows, and campaigns.<00:01:11.439><c> Now,</c><00:01:11.760><c> find</c><00:01:12.000><c> and</c><00:01:12.240><c> click</c><00:01:12.400><c> the</c><00:01:12.560><c> flows</c> 00:01:12.950 --> 00:01:12.960 align:start position:0% campaigns. Now, find and click the flows 00:01:12.960 --> 00:01:14.950 align:start position:0% campaigns. Now, find and click the flows section.<00:01:13.600><c> Flows</c><00:01:14.000><c> are</c><00:01:14.159><c> automated</c><00:01:14.640><c> message</c> 00:01:14.950 --> 00:01:14.960 align:start position:0% section. Flows are automated message 00:01:14.960 --> 00:01:16.710 align:start position:0% section. Flows are automated message sequences<00:01:15.439><c> that</c><00:01:15.680><c> are</c><00:01:15.840><c> triggered</c><00:01:16.159><c> by</c><00:01:16.400><c> customer</c> 00:01:16.710 --> 00:01:16.720 align:start position:0% sequences that are triggered by customer 00:01:16.720 --> 00:01:19.350 align:start position:0% sequences that are triggered by customer actions.<00:01:17.600><c> For</c><00:01:17.680><c> example,</c><00:01:18.320><c> a</c><00:01:18.479><c> flow</c><00:01:18.799><c> can</c><00:01:18.960><c> send</c><00:01:19.119><c> a</c> 00:01:19.350 --> 00:01:19.360 align:start position:0% actions. For example, a flow can send a 00:01:19.360 --> 00:01:21.350 align:start position:0% actions. For example, a flow can send a welcome<00:01:19.680><c> message</c><00:01:20.000><c> after</c><00:01:20.320><c> someone</c><00:01:20.640><c> signs</c><00:01:20.960><c> up</c> 00:01:21.350 --> 00:01:21.360 align:start position:0% welcome message after someone signs up 00:01:21.360 --> 00:01:23.109 align:start position:0% welcome message after someone signs up or<00:01:21.520><c> it</c><00:01:21.680><c> can</c><00:01:21.840><c> send</c><00:01:22.000><c> a</c><00:01:22.240><c> reminder</c><00:01:22.560><c> after</c><00:01:22.880><c> a</c> 00:01:23.109 --> 00:01:23.119 align:start position:0% or it can send a reminder after a 00:01:23.119 --> 00:01:24.950 align:start position:0% or it can send a reminder after a customer<00:01:23.360><c> leaves</c><00:01:23.759><c> products</c><00:01:24.080><c> in</c><00:01:24.240><c> their</c><00:01:24.400><c> cart.</c> 00:01:24.950 --> 00:01:24.960 align:start position:0% customer leaves products in their cart. 00:01:24.960 --> 00:01:26.630 align:start position:0% customer leaves products in their cart. This<00:01:25.200><c> is</c><00:01:25.360><c> useful</c><00:01:25.680><c> because</c><00:01:25.920><c> it</c><00:01:26.159><c> allows</c><00:01:26.400><c> your</c> 00:01:26.630 --> 00:01:26.640 align:start position:0% This is useful because it allows your 00:01:26.640 --> 00:01:28.310 align:start position:0% This is useful because it allows your store<00:01:26.799><c> to</c><00:01:27.040><c> communicate</c><00:01:27.439><c> with</c><00:01:27.680><c> customers</c><00:01:28.080><c> at</c> 00:01:28.310 --> 00:01:28.320 align:start position:0% store to communicate with customers at 00:01:28.320 --> 00:01:29.830 align:start position:0% store to communicate with customers at important<00:01:28.640><c> moments</c><00:01:29.040><c> without</c><00:01:29.439><c> needing</c><00:01:29.680><c> to</c> 00:01:29.830 --> 00:01:29.840 align:start position:0% important moments without needing to 00:01:29.840 --> 00:01:31.670 align:start position:0% important moments without needing to send<00:01:30.000><c> every</c><00:01:30.320><c> message</c><00:01:30.640><c> manually.</c><00:01:31.280><c> Once</c><00:01:31.520><c> you</c> 00:01:31.670 --> 00:01:31.680 align:start position:0% send every message manually. Once you 00:01:31.680 --> 00:01:33.350 align:start position:0% send every message manually. Once you are<00:01:31.759><c> in</c><00:01:31.840><c> the</c><00:01:32.000><c> flows</c><00:01:32.320><c> area,</c><00:01:32.720><c> click</c><00:01:32.880><c> the</c><00:01:33.119><c> option</c> 00:01:33.350 --> 00:01:33.360 align:start position:0% are in the flows area, click the option 00:01:33.360 --> 00:01:35.270 align:start position:0% are in the flows area, click the option to<00:01:33.520><c> create</c><00:01:33.759><c> a</c><00:01:33.920><c> new</c><00:01:34.079><c> flow.</c><00:01:34.560><c> The</c><00:01:34.720><c> app</c><00:01:34.960><c> may</c><00:01:35.119><c> show</c> 00:01:35.270 --> 00:01:35.280 align:start position:0% to create a new flow. The app may show 00:01:35.280 --> 00:01:37.190 align:start position:0% to create a new flow. The app may show you<00:01:35.520><c> several</c><00:01:35.840><c> templates</c><00:01:36.240><c> to</c><00:01:36.479><c> choose</c><00:01:36.640><c> from.</c> 00:01:37.190 --> 00:01:37.200 align:start position:0% you several templates to choose from. 00:01:37.200 --> 00:01:38.630 align:start position:0% you several templates to choose from. Templates<00:01:37.680><c> are</c><00:01:37.920><c> helpful</c><00:01:38.159><c> because</c><00:01:38.400><c> they</c> 00:01:38.630 --> 00:01:38.640 align:start position:0% Templates are helpful because they 00:01:38.640 --> 00:01:40.310 align:start position:0% Templates are helpful because they provide<00:01:38.880><c> a</c><00:01:39.040><c> ready-made</c><00:01:39.600><c> structure</c><00:01:39.920><c> that</c><00:01:40.159><c> you</c> 00:01:40.310 --> 00:01:40.320 align:start position:0% provide a ready-made structure that you 00:01:40.320 --> 00:01:42.390 align:start position:0% provide a ready-made structure that you can<00:01:40.479><c> customize</c><00:01:40.960><c> for</c><00:01:41.200><c> your</c><00:01:41.360><c> store.</c><00:01:41.920><c> Look</c><00:01:42.079><c> for</c><00:01:42.240><c> a</c> 00:01:42.390 --> 00:01:42.400 align:start position:0% can customize for your store. Look for a 00:01:42.400 --> 00:01:43.670 align:start position:0% can customize for your store. Look for a template<00:01:42.720><c> that</c><00:01:42.960><c> fits</c><00:01:43.200><c> the</c><00:01:43.360><c> type</c><00:01:43.520><c> of</c> 00:01:43.670 --> 00:01:43.680 align:start position:0% template that fits the type of 00:01:43.680 --> 00:01:45.429 align:start position:0% template that fits the type of automation<00:01:44.079><c> you</c><00:01:44.320><c> want</c><00:01:44.479><c> to</c><00:01:44.640><c> create.</c><00:01:45.360><c> For</c> 00:01:45.429 --> 00:01:45.439 align:start position:0% automation you want to create. For 00:01:45.439 --> 00:01:47.190 align:start position:0% automation you want to create. For example,<00:01:45.840><c> you</c><00:01:46.000><c> may</c><00:01:46.159><c> choose</c><00:01:46.320><c> a</c><00:01:46.560><c> welcome</c><00:01:46.880><c> series</c> 00:01:47.190 --> 00:01:47.200 align:start position:0% example, you may choose a welcome series 00:01:47.200 --> 00:01:49.030 align:start position:0% example, you may choose a welcome series if<00:01:47.439><c> you</c><00:01:47.600><c> want</c><00:01:47.680><c> to</c><00:01:47.840><c> introduce</c><00:01:48.240><c> new</c><00:01:48.479><c> subscribers</c> 00:01:49.030 --> 00:01:49.040 align:start position:0% if you want to introduce new subscribers 00:01:49.040 --> 00:01:50.630 align:start position:0% if you want to introduce new subscribers to<00:01:49.200><c> your</c><00:01:49.360><c> brand.</c><00:01:49.920><c> You</c><00:01:50.159><c> may</c><00:01:50.320><c> choose</c><00:01:50.479><c> an</c> 00:01:50.630 --> 00:01:50.640 align:start position:0% to your brand. You may choose an 00:01:50.640 --> 00:01:52.230 align:start position:0% to your brand. You may choose an abandoned<00:01:51.119><c> cart</c><00:01:51.360><c> template</c><00:01:51.680><c> if</c><00:01:51.920><c> you</c><00:01:52.000><c> want</c><00:01:52.079><c> to</c> 00:01:52.230 --> 00:01:52.240 align:start position:0% abandoned cart template if you want to 00:01:52.240 --> 00:01:53.990 align:start position:0% abandoned cart template if you want to remind<00:01:52.560><c> shoppers</c><00:01:53.040><c> to</c><00:01:53.200><c> return</c><00:01:53.439><c> and</c><00:01:53.759><c> complete</c> 00:01:53.990 --> 00:01:54.000 align:start position:0% remind shoppers to return and complete 00:01:54.000 --> 00:01:55.910 align:start position:0% remind shoppers to return and complete their<00:01:54.240><c> purchase.</c><00:01:55.040><c> After</c><00:01:55.360><c> selecting</c><00:01:55.680><c> a</c> 00:01:55.910 --> 00:01:55.920 align:start position:0% their purchase. After selecting a 00:01:55.920 --> 00:01:57.670 align:start position:0% their purchase. After selecting a template,<00:01:56.320><c> review</c><00:01:56.640><c> the</c><00:01:56.799><c> flow</c><00:01:57.040><c> before</c><00:01:57.360><c> moving</c> 00:01:57.670 --> 00:01:57.680 align:start position:0% template, review the flow before moving 00:01:57.680 --> 00:01:59.590 align:start position:0% template, review the flow before moving forward.<00:01:58.320><c> Look</c><00:01:58.479><c> at</c><00:01:58.640><c> the</c><00:01:58.799><c> messages</c><00:01:59.200><c> included</c> 00:01:59.590 --> 00:01:59.600 align:start position:0% forward. Look at the messages included 00:01:59.600 --> 00:02:01.270 align:start position:0% forward. Look at the messages included in<00:01:59.759><c> the</c><00:01:59.920><c> sequence</c><00:02:00.240><c> and</c><00:02:00.479><c> make</c><00:02:00.640><c> sure</c><00:02:00.719><c> the</c><00:02:00.960><c> timing</c> 00:02:01.270 --> 00:02:01.280 align:start position:0% in the sequence and make sure the timing 00:02:01.280 --> 00:02:03.190 align:start position:0% in the sequence and make sure the timing and<00:02:01.520><c> purpose</c><00:02:01.840><c> make</c><00:02:02.079><c> sense</c><00:02:02.320><c> for</c><00:02:02.479><c> your</c><00:02:02.719><c> store.</c> 00:02:03.190 --> 00:02:03.200 align:start position:0% and purpose make sense for your store. 00:02:03.200 --> 00:02:05.190 align:start position:0% and purpose make sense for your store. You<00:02:03.360><c> do</c><00:02:03.520><c> not</c><00:02:03.680><c> need</c><00:02:03.759><c> to</c><00:02:03.920><c> over</c><00:02:04.159><c> complicate</c><00:02:04.640><c> this.</c> 00:02:05.190 --> 00:02:05.200 align:start position:0% You do not need to over complicate this. 00:02:05.200 --> 00:02:06.550 align:start position:0% You do not need to over complicate this. The<00:02:05.360><c> goal</c><00:02:05.520><c> is</c><00:02:05.680><c> to</c><00:02:05.840><c> make</c><00:02:06.000><c> sure</c><00:02:06.079><c> the</c><00:02:06.320><c> flow</c> 00:02:06.550 --> 00:02:06.560 align:start position:0% The goal is to make sure the flow 00:02:06.560 --> 00:02:08.309 align:start position:0% The goal is to make sure the flow supports<00:02:06.960><c> the</c><00:02:07.119><c> customer</c><00:02:07.520><c> journey</c><00:02:07.759><c> in</c><00:02:08.000><c> a</c><00:02:08.160><c> clear</c> 00:02:08.309 --> 00:02:08.319 align:start position:0% supports the customer journey in a clear 00:02:08.319 --> 00:02:10.389 align:start position:0% supports the customer journey in a clear and<00:02:08.560><c> helpful</c><00:02:08.879><c> way.</c><00:02:09.360><c> A</c><00:02:09.520><c> welcome</c><00:02:09.920><c> series</c><00:02:10.239><c> is</c> 00:02:10.389 --> 00:02:10.399 align:start position:0% and helpful way. A welcome series is 00:02:10.399 --> 00:02:11.830 align:start position:0% and helpful way. A welcome series is usually<00:02:10.720><c> focused</c><00:02:11.039><c> on</c><00:02:11.280><c> greeting</c><00:02:11.599><c> new</c> 00:02:11.830 --> 00:02:11.840 align:start position:0% usually focused on greeting new 00:02:11.840 --> 00:02:13.350 align:start position:0% usually focused on greeting new subscribers<00:02:12.319><c> and</c><00:02:12.560><c> encouraging</c><00:02:13.040><c> them</c><00:02:13.200><c> to</c> 00:02:13.350 --> 00:02:13.360 align:start position:0% subscribers and encouraging them to 00:02:13.360 --> 00:02:15.510 align:start position:0% subscribers and encouraging them to explore<00:02:13.760><c> your</c><00:02:14.000><c> store.</c><00:02:14.560><c> An</c><00:02:14.720><c> abandoned</c><00:02:15.200><c> cart</c> 00:02:15.510 --> 00:02:15.520 align:start position:0% explore your store. An abandoned cart 00:02:15.520 --> 00:02:17.430 align:start position:0% explore your store. An abandoned cart flow<00:02:15.760><c> is</c><00:02:16.000><c> focused</c><00:02:16.319><c> on</c><00:02:16.560><c> reminding</c><00:02:17.040><c> customers</c> 00:02:17.430 --> 00:02:17.440 align:start position:0% flow is focused on reminding customers 00:02:17.440 --> 00:02:19.270 align:start position:0% flow is focused on reminding customers about<00:02:17.760><c> items</c><00:02:18.160><c> they</c><00:02:18.319><c> were</c><00:02:18.560><c> interested</c><00:02:18.879><c> in.</c> 00:02:19.270 --> 00:02:19.280 align:start position:0% about items they were interested in. 00:02:19.280 --> 00:02:21.190 align:start position:0% about items they were interested in. When<00:02:19.520><c> your</c><00:02:19.680><c> flow</c><00:02:19.920><c> is</c><00:02:20.080><c> ready,</c><00:02:20.480><c> use</c><00:02:20.640><c> the</c><00:02:20.800><c> publish</c> 00:02:21.190 --> 00:02:21.200 align:start position:0% When your flow is ready, use the publish 00:02:21.200 --> 00:02:23.270 align:start position:0% When your flow is ready, use the publish option<00:02:21.520><c> to</c><00:02:21.680><c> make</c><00:02:21.840><c> it</c><00:02:22.000><c> active.</c><00:02:22.640><c> Publishing</c><00:02:23.120><c> the</c> 00:02:23.270 --> 00:02:23.280 align:start position:0% option to make it active. Publishing the 00:02:23.280 --> 00:02:25.030 align:start position:0% option to make it active. Publishing the flow<00:02:23.599><c> means</c><00:02:23.840><c> the</c><00:02:24.080><c> automation</c><00:02:24.560><c> can</c><00:02:24.800><c> begin</c> 00:02:25.030 --> 00:02:25.040 align:start position:0% flow means the automation can begin 00:02:25.040 --> 00:02:26.630 align:start position:0% flow means the automation can begin running<00:02:25.360><c> based</c><00:02:25.599><c> on</c><00:02:25.760><c> the</c><00:02:26.000><c> conditions</c><00:02:26.400><c> set</c> 00:02:26.630 --> 00:02:26.640 align:start position:0% running based on the conditions set 00:02:26.640 --> 00:02:28.710 align:start position:0% running based on the conditions set inside<00:02:26.959><c> the</c><00:02:27.120><c> app.</c><00:02:27.680><c> Before</c><00:02:27.920><c> you</c><00:02:28.160><c> publish,</c><00:02:28.560><c> it</c> 00:02:28.710 --> 00:02:28.720 align:start position:0% inside the app. Before you publish, it 00:02:28.720 --> 00:02:30.630 align:start position:0% inside the app. Before you publish, it is<00:02:28.800><c> a</c><00:02:28.959><c> good</c><00:02:29.120><c> idea</c><00:02:29.360><c> to</c><00:02:29.520><c> quickly</c><00:02:29.920><c> scan</c><00:02:30.160><c> the</c><00:02:30.319><c> flow</c> 00:02:30.630 --> 00:02:30.640 align:start position:0% is a good idea to quickly scan the flow 00:02:30.640 --> 00:02:32.470 align:start position:0% is a good idea to quickly scan the flow one<00:02:30.879><c> last</c><00:02:31.120><c> time</c><00:02:31.360><c> so</c><00:02:31.520><c> you</c><00:02:31.680><c> know</c><00:02:31.760><c> what</c><00:02:32.000><c> customers</c> 00:02:32.470 --> 00:02:32.480 align:start position:0% one last time so you know what customers 00:02:32.480 --> 00:02:33.990 align:start position:0% one last time so you know what customers will<00:02:32.640><c> receive</c><00:02:32.959><c> and</c><00:02:33.200><c> when</c><00:02:33.360><c> they</c><00:02:33.519><c> will</c><00:02:33.680><c> receive</c> 00:02:33.990 --> 00:02:34.000 align:start position:0% will receive and when they will receive 00:02:34.000 --> 00:02:36.309 align:start position:0% will receive and when they will receive it.<00:02:34.480><c> Once</c><00:02:34.800><c> everything</c><00:02:35.120><c> looks</c><00:02:35.440><c> correct,</c><00:02:36.000><c> click</c> 00:02:36.309 --> 00:02:36.319 align:start position:0% it. Once everything looks correct, click 00:02:36.319 --> 00:02:38.470 align:start position:0% it. Once everything looks correct, click publish.<00:02:37.040><c> Now</c><00:02:37.200><c> that</c><00:02:37.360><c> your</c><00:02:37.519><c> automated</c><00:02:38.000><c> flow</c><00:02:38.319><c> is</c> 00:02:38.470 --> 00:02:38.480 align:start position:0% publish. Now that your automated flow is 00:02:38.480 --> 00:02:40.869 align:start position:0% publish. Now that your automated flow is set<00:02:38.640><c> up,</c><00:02:38.959><c> you</c><00:02:39.200><c> can</c><00:02:39.360><c> also</c><00:02:39.680><c> create</c><00:02:40.000><c> campaigns.</c> 00:02:40.869 --> 00:02:40.879 align:start position:0% set up, you can also create campaigns. 00:02:40.879 --> 00:02:42.470 align:start position:0% set up, you can also create campaigns. Campaigns<00:02:41.440><c> are</c><00:02:41.599><c> different</c><00:02:41.840><c> from</c><00:02:42.000><c> flows</c> 00:02:42.470 --> 00:02:42.480 align:start position:0% Campaigns are different from flows 00:02:42.480 --> 00:02:43.830 align:start position:0% Campaigns are different from flows because<00:02:42.640><c> they</c><00:02:42.879><c> are</c><00:02:43.040><c> usually</c><00:02:43.440><c> one-time</c> 00:02:43.830 --> 00:02:43.840 align:start position:0% because they are usually one-time 00:02:43.840 --> 00:02:46.150 align:start position:0% because they are usually one-time messages<00:02:44.239><c> or</c><00:02:44.560><c> scheduled</c><00:02:44.959><c> broadcasts.</c><00:02:46.000><c> For</c> 00:02:46.150 --> 00:02:46.160 align:start position:0% messages or scheduled broadcasts. For 00:02:46.160 --> 00:02:47.750 align:start position:0% messages or scheduled broadcasts. For example,<00:02:46.480><c> you</c><00:02:46.720><c> can</c><00:02:46.800><c> create</c><00:02:46.959><c> a</c><00:02:47.200><c> newsletter</c><00:02:47.599><c> to</c> 00:02:47.750 --> 00:02:47.760 align:start position:0% example, you can create a newsletter to 00:02:47.760 --> 00:02:49.350 align:start position:0% example, you can create a newsletter to share<00:02:48.000><c> updates,</c><00:02:48.480><c> promotions,</c><00:02:48.959><c> or</c><00:02:49.200><c> new</c> 00:02:49.350 --> 00:02:49.360 align:start position:0% share updates, promotions, or new 00:02:49.360 --> 00:02:51.509 align:start position:0% share updates, promotions, or new products.<00:02:50.080><c> You</c><00:02:50.239><c> can</c><00:02:50.400><c> also</c><00:02:50.640><c> create</c><00:02:50.800><c> an</c><00:02:51.040><c> SMS</c> 00:02:51.509 --> 00:02:51.519 align:start position:0% products. You can also create an SMS 00:02:51.519 --> 00:02:53.350 align:start position:0% products. You can also create an SMS blast<00:02:51.920><c> to</c><00:02:52.080><c> send</c><00:02:52.239><c> a</c><00:02:52.400><c> short</c><00:02:52.640><c> message</c><00:02:52.959><c> to</c><00:02:53.120><c> your</c> 00:02:53.350 --> 00:02:53.360 align:start position:0% blast to send a short message to your 00:02:53.360 --> 00:02:55.350 align:start position:0% blast to send a short message to your subscribers.<00:02:54.239><c> Campaigns</c><00:02:54.720><c> are</c><00:02:54.879><c> useful</c><00:02:55.120><c> when</c> 00:02:55.350 --> 00:02:55.360 align:start position:0% subscribers. Campaigns are useful when 00:02:55.360 --> 00:02:56.869 align:start position:0% subscribers. Campaigns are useful when you<00:02:55.519><c> want</c><00:02:55.599><c> to</c><00:02:55.760><c> reach</c><00:02:55.920><c> a</c><00:02:56.080><c> group</c><00:02:56.239><c> of</c><00:02:56.480><c> customers</c> 00:02:56.869 --> 00:02:56.879 align:start position:0% you want to reach a group of customers 00:02:56.879 --> 00:02:59.190 align:start position:0% you want to reach a group of customers at<00:02:57.120><c> the</c><00:02:57.280><c> same</c><00:02:57.440><c> time.</c><00:02:58.080><c> Inside</c><00:02:58.400><c> the</c><00:02:58.640><c> app,</c><00:02:58.879><c> go</c><00:02:59.040><c> to</c> 00:02:59.190 --> 00:02:59.200 align:start position:0% at the same time. Inside the app, go to 00:02:59.200 --> 00:03:00.869 align:start position:0% at the same time. Inside the app, go to the<00:02:59.280><c> campaigns</c><00:02:59.760><c> area</c><00:03:00.080><c> and</c><00:03:00.319><c> create</c><00:03:00.560><c> a</c><00:03:00.720><c> new</c> 00:03:00.869 --> 00:03:00.879 align:start position:0% the campaigns area and create a new 00:03:00.879 --> 00:03:02.630 align:start position:0% the campaigns area and create a new campaign.<00:03:01.680><c> Choose</c><00:03:02.000><c> whether</c><00:03:02.239><c> you</c><00:03:02.480><c> are</c> 00:03:02.630 --> 00:03:02.640 align:start position:0% campaign. Choose whether you are 00:03:02.640 --> 00:03:04.710 align:start position:0% campaign. Choose whether you are creating<00:03:02.879><c> an</c><00:03:03.120><c> email</c><00:03:03.440><c> campaign,</c><00:03:04.000><c> an</c><00:03:04.239><c> SMS</c> 00:03:04.710 --> 00:03:04.720 align:start position:0% creating an email campaign, an SMS 00:03:04.720 --> 00:03:06.550 align:start position:0% creating an email campaign, an SMS campaign,<00:03:05.200><c> or</c><00:03:05.440><c> whichever</c><00:03:05.760><c> option</c><00:03:06.080><c> your</c><00:03:06.319><c> app</c> 00:03:06.550 --> 00:03:06.560 align:start position:0% campaign, or whichever option your app 00:03:06.560 --> 00:03:08.470 align:start position:0% campaign, or whichever option your app provides.<00:03:07.280><c> Build</c><00:03:07.519><c> the</c><00:03:07.680><c> campaign</c><00:03:08.080><c> using</c><00:03:08.319><c> the</c> 00:03:08.470 --> 00:03:08.480 align:start position:0% provides. Build the campaign using the 00:03:08.480 --> 00:03:10.390 align:start position:0% provides. Build the campaign using the tools<00:03:08.800><c> available</c><00:03:09.120><c> in</c><00:03:09.360><c> the</c><00:03:09.519><c> app.</c><00:03:09.920><c> Then</c><00:03:10.159><c> choose</c> 00:03:10.390 --> 00:03:10.400 align:start position:0% tools available in the app. Then choose 00:03:10.400 --> 00:03:12.229 align:start position:0% tools available in the app. Then choose when<00:03:10.640><c> you</c><00:03:10.800><c> want</c><00:03:10.879><c> it</c><00:03:11.040><c> to</c><00:03:11.120><c> go</c><00:03:11.280><c> out.</c><00:03:11.760><c> You</c><00:03:11.920><c> can</c><00:03:12.080><c> send</c> 00:03:12.229 --> 00:03:12.239 align:start position:0% when you want it to go out. You can send 00:03:12.239 --> 00:03:14.070 align:start position:0% when you want it to go out. You can send it<00:03:12.400><c> right</c><00:03:12.640><c> away,</c><00:03:13.040><c> or</c><00:03:13.280><c> you</c><00:03:13.519><c> can</c><00:03:13.599><c> schedule</c><00:03:13.920><c> it</c> 00:03:14.070 --> 00:03:14.080 align:start position:0% it right away, or you can schedule it 00:03:14.080 --> 00:03:16.149 align:start position:0% it right away, or you can schedule it for<00:03:14.239><c> a</c><00:03:14.319><c> later</c><00:03:14.640><c> time.</c><00:03:15.280><c> Scheduling</c><00:03:15.760><c> is</c><00:03:15.920><c> helpful</c> 00:03:16.149 --> 00:03:16.159 align:start position:0% for a later time. Scheduling is helpful 00:03:16.159 --> 00:03:17.670 align:start position:0% for a later time. Scheduling is helpful if<00:03:16.400><c> you</c><00:03:16.560><c> want</c><00:03:16.640><c> your</c><00:03:16.800><c> message</c><00:03:17.120><c> to</c><00:03:17.360><c> arrive</c> 00:03:17.670 --> 00:03:17.680 align:start position:0% if you want your message to arrive 00:03:17.680 --> 00:03:19.830 align:start position:0% if you want your message to arrive during<00:03:18.000><c> a</c><00:03:18.239><c> specific</c><00:03:18.560><c> promotion,</c><00:03:19.200><c> launch,</c><00:03:19.519><c> or</c> 00:03:19.830 --> 00:03:19.840 align:start position:0% during a specific promotion, launch, or 00:03:19.840 --> 00:03:21.830 align:start position:0% during a specific promotion, launch, or sales<00:03:20.159><c> period.</c><00:03:20.800><c> Once</c><00:03:21.040><c> the</c><00:03:21.280><c> campaign</c><00:03:21.599><c> is</c> 00:03:21.830 --> 00:03:21.840 align:start position:0% sales period. Once the campaign is 00:03:21.840 --> 00:03:23.830 align:start position:0% sales period. Once the campaign is ready,<00:03:22.239><c> review</c><00:03:22.560><c> it</c><00:03:22.800><c> carefully.</c><00:03:23.519><c> Make</c><00:03:23.760><c> sure</c> 00:03:23.830 --> 00:03:23.840 align:start position:0% ready, review it carefully. Make sure 00:03:23.840 --> 00:03:25.750 align:start position:0% ready, review it carefully. Make sure the<00:03:24.080><c> message</c><00:03:24.400><c> is</c><00:03:24.560><c> clear,</c><00:03:25.040><c> the</c><00:03:25.200><c> timing</c><00:03:25.599><c> is</c> 00:03:25.750 --> 00:03:25.760 align:start position:0% the message is clear, the timing is 00:03:25.760 --> 00:03:27.350 align:start position:0% the message is clear, the timing is correct,<00:03:26.080><c> and</c><00:03:26.319><c> the</c><00:03:26.480><c> campaign</c><00:03:26.879><c> is</c><00:03:27.040><c> going</c><00:03:27.200><c> to</c> 00:03:27.350 --> 00:03:27.360 align:start position:0% correct, and the campaign is going to 00:03:27.360 --> 00:03:29.190 align:start position:0% correct, and the campaign is going to the<00:03:27.519><c> right</c><00:03:27.680><c> audience.</c><00:03:28.640><c> When</c><00:03:28.879><c> everything</c> 00:03:29.190 --> 00:03:29.200 align:start position:0% the right audience. When everything 00:03:29.200 --> 00:03:31.350 align:start position:0% the right audience. When everything looks<00:03:29.519><c> good,</c><00:03:29.920><c> click</c><00:03:30.239><c> send</c><00:03:30.480><c> or</c><00:03:30.720><c> schedule</c><00:03:31.040><c> it</c><00:03:31.200><c> to</c> 00:03:31.350 --> 00:03:31.360 align:start position:0% looks good, click send or schedule it to 00:03:31.360 --> 00:03:33.430 align:start position:0% looks good, click send or schedule it to launch<00:03:31.599><c> at</c><00:03:31.760><c> the</c><00:03:31.920><c> selected</c><00:03:32.400><c> time.</c><00:03:32.959><c> And</c><00:03:33.120><c> that</c><00:03:33.360><c> is</c> 00:03:33.430 --> 00:03:33.440 align:start position:0% launch at the selected time. And that is 00:03:33.440 --> 00:03:35.350 align:start position:0% launch at the selected time. And that is all<00:03:33.599><c> there</c><00:03:33.760><c> is</c><00:03:33.920><c> to</c><00:03:34.080><c> it.</c><00:03:34.480><c> You</c><00:03:34.720><c> now</c><00:03:34.879><c> know</c><00:03:35.040><c> how</c><00:03:35.200><c> to</c> 00:03:35.350 --> 00:03:35.360 align:start position:0% all there is to it. You now know how to 00:03:35.360 --> 00:03:37.190 align:start position:0% all there is to it. You now know how to open<00:03:35.519><c> your</c><00:03:35.680><c> SMS</c><00:03:36.159><c> and</c><00:03:36.319><c> email</c><00:03:36.640><c> marketing</c><00:03:36.959><c> app</c> 00:03:37.190 --> 00:03:37.200 align:start position:0% open your SMS and email marketing app 00:03:37.200 --> 00:03:39.750 align:start position:0% open your SMS and email marketing app from<00:03:37.360><c> Shopify,</c><00:03:38.239><c> create</c><00:03:38.640><c> automated</c><00:03:39.120><c> flows,</c> 00:03:39.750 --> 00:03:39.760 align:start position:0% from Shopify, create automated flows, 00:03:39.760 --> 00:03:41.990 align:start position:0% from Shopify, create automated flows, choose<00:03:40.080><c> templates,</c><00:03:40.720><c> set</c><00:03:40.879><c> up</c><00:03:41.120><c> campaigns,</c><00:03:41.760><c> and</c> 00:03:41.990 --> 00:03:42.000 align:start position:0% choose templates, set up campaigns, and 00:03:42.000 --> 00:03:45.879 align:start position:0% choose templates, set up campaigns, and publish<00:03:42.319><c> or</c><00:03:42.560><c> send</c><00:03:42.720><c> your</c><00:03:42.879><c> messages.</c>