www.shopify.com

웹 수집: 2026-08-22

https://www.shopify.com/blog/retail-crm

내용

A retail CRM (customer retail management) is software that helps retailers track customer data and purchase history across online and in-store channels. These customer insights make it possible to create more personalized offers and recommend relevant products. Census data shows that both retail and ecommerce sales are rising. According to US Census Bureau data, Q1 of 2026 saw an increase of 9.7% in ecommerce sales year over year, while total retail sales went up 4%. As sales volume grows, store owners need a way to connect customer data across channels. This guide covers what a retail CRM is, features to look for, and how to get started with your retail CRM of choice. What is a retail CRM? A retail CRM is customer relationship management software built specifically for retail brands. It helps store owners and marketers understand who their customers are and what they buy so they can reach them with more targeted marketing and relevant offers. While traditional CRMs often focus on leads and sales for software-as-a-service (SaaS) and other service-based businesses, a CRM for retail holds commerce-specific data like: - Purchase history - Preferred products - Loyalty status - Returns - Store visits versus online purchases A retail CRM can connect data from the channels and tools a retailer integrates, including ecommerce, POS, email, SMS, service tickets, loyalty tools, and associate notes. It combines connected data into a customer profile that gives you more context on their relationship with the brand. Shopify customer profiles store customer names and other details as soon as they make a purchase with your store. This enables business owners to manage customer details in their dashboard, group similar customers into segments for marketing purposes, and provide customers with access to their purchase history through their own customer accounts. Core retail CRM use cases Having a clear idea of how you want to use a retail CRM will help you choose the software that fits your business needs. Here are some core retail CRM use cases to explore. - Build unified customer profiles across online and in-store - Segment customers for more relevant marketing - Power clienteling and personalized service - Improve loyalty, retention, and repeat purchase - Connect inventory, orders, and customer service Build unified customer profiles across online and in-store A well-implemented retail CRM compiles all customer data in one place, rather than siloing purchasing patterns by location. That kind of fragmentation can keep your brand from seeing true purchasing patterns. For example, if a shopper buys clothing online and later visits a store, a retail associate can use purchase history to recommend complementary items. Diane von Furstenberg faced this challenge of fragmented customer data. “We couldn’t see our client’s online and store purchase history in the same place, which made it hard to cater our service to their preferences,” says Joanna Puccio, assistant manager of the brand’s New York City flagship store. “We needed a holistic view of our customers to take our store’s clienteling service to new heights.” DVF now uses Endear, a CRM and clienteling app available in the Shopify App Store, to track all customer history in one place. “All the information stored in a customer’s profile on Shopify is available in Endear pretty much instantly. That makes it easy for our team to continue nurturing those relationships once the customer leaves our store,” Joanna says. Segment customers for more relevant marketing According to a study from Attentive, 81% of customers ignore irrelevant messaging from brands, but 96% are more likely to make a purchase when brands send personalized messages. When your retail CRM has information about your customers’ purchasing history, your brand is able to craft more personalized marketing messaging. Customer segments let you target marketing and messaging based on purchase behavior and buying patterns. Some examples of customer segmentation your CRM could provide for you include: - Purchase frequency. Tailor messaging differently for first-time buyers versus loyal, frequent shoppers. - VIP customers. Reward top spenders with exclusive perks like early access to new products, special sales, and VIP events. - Lapsed customers. Win back formerly consistent buyers with targeted promotions and new product teasers. - Local shoppers. Use location data to drive foot traffic via geo-targeted store events and regional promos. - Product interest. Segment audiences by purchase history so shoppers see only categories relevant to them. - Omnichannel shoppers. Cross-promote channels by encouraging online buyers into local stores and retail buyers to your website. Menswear brand Mizzen+Main uses Shopify’s point of sale (POS) and unified profiles to target customers with more specific calls to action. “We target messages to customers who have purchased in-store but haven’t bought online in over a year,” says Natalie Shaddick, VP of ecommerce. Mizzen+Main’s switch to Shopify, including the level of personalization they now have with customers, has helped the brand generate a 27% growth in retail revenue. Power clienteling and personalized service A retail CRM reaches beyond marketing teams, helping in-store associates craft a more personalized experience for shoppers. When store teams can pull up a complete customer profile with preferences, sizing details, recommended products, and past shopping notes, they can provide a stronger customer experience to in-person shoppers. Twilio reports that 54% of consumers say they would spend more for personalized experiences. When the Diane von Furstenberg team was looking for more detailed, unified customer data, they switched to Shopify. Joanna says, “I can click on the customer’s profile and see it all there. I can see what a client bought, returned, their typical sizing, color preferences, even notes our staff add to their profiles—Shopify makes it easy to view customer information.” Use these retail CRM data points to improve the in-store shopping experience: - Associate notes. Record insights from past interactions to streamline future visits. - Purchase history. View omnichannel buying habits to understand customer preferences. - Sizing details. Pull well-fitting options without needing to ask. - Style and color preferences. Deliver a curated, personal stylist experience. - Follow-up logs. Reach out post-purchase (with consent) to gauge customer satisfaction. All of these details are available inside Shopify’s customer profiles. Store staff can also leave customer notes, and they can integrate with other CRM apps from the Shopify App Store to get access to even more capabilities. Improve loyalty, retention, and repeat purchase Retail CRM data can also improve customer retention. One example of a customer retention strategy is replenishment reminders, where you send a message when a customer is likely due for a refill based on their purchase history. Other retention tactics your CRM can automate include: - Loyalty offers. Your CRM has details on which tier of your brand’s loyalty plan a customer is in and can send offers accordingly. - Birthday or anniversary offers. Provide a discount code or free gift during a customer’s birthday month, increasing the chances they make a purchase. - Post-purchase education. Share information on how customers can make the most of your product. Having even more insight into your brand’s value can keep them coming back. - Store event invitations. If one of your stores is having an event or promotion, you can share details with customers close to that location. Beauty brand Sculpted by Aimee switched to Shopify to unify customer profiles and data across channels. Shopify also integrates directly with their email marketing and loyalty platforms, making it easier to engage with and reward their customers. “By gaining a full view of our customers and their buying behaviors, there’s just so much more we can do in terms of sending personalized offers and even gifts every once in a while,” says Kevin Clark, head of ecommerce at Sculpted by Aimee. Having a CRM to unify data across in-store and online purchases has been a big part of that. Kevin says, “Our customers that shop in-store and online have three to four times higher lifetime value compared to those who just shop online, so having the visibility that Shopify enables is huge. It helps us to service our customers better and keep them engaged longer.” Connect inventory, orders, and customer service When customer, inventory, and order data are connected, store teams can check availability, ship items to customers, and answer order questions from one workflow. For example, Mizzen+Main operates smaller stores for a more intimate customer experience. But this means they don’t have a large space for housing products. The team needs real-time access to inventory data, whether a product is at a nearby store or needs to be ordered from a warehouse. “With our ability to only carry a select few sizes in the store, I would say about 20% of our weekly transactions happen through the ship to customer feature. Shopify POS makes it very simple,” says Trey Pritchard, district manager at Mizzen+Main. Connecting a retail CRM to an inventory management system offers a smoother experience for your customers, with features like easily checking order status and buy online, pickup in-store (BOPIS). Features to look for in retail CRM software There are a few features you should ensure your retail CRM of choice has before you buy. Use this table to help understand more about why each feature is important to a retail brand: | Feature | Why it matters in retail | Shopify native tools | |---|---|---| | Unified customer profiles | A single profile keeps one customer from becoming two disconnected records from in-store and online purchases. | Customer profiles combine online and POS purchase history in one view. | | Purchase history | Knowing what someone has already bought helps drive personalized marketing messaging and shopping experiences. | Order history appears on the customer profile across ecommerce and POS. | | Customer segmentation | Grouping similar customers together helps you send fewer irrelevant messages and more targeted offers. | Rule-based customer segments update automatically as shoppers meet or stop meeting criteria. | | Customer notes | Service feels more personal when an associate can recall a preference or past conversation rather than starting from scratch. | Staff-only notes on the customer profile capture context like fit or color preferences. | | Marketing automation | Set up triggered messages that go out at the right time so follow-up actually happens, improving the customer experience. | Shopify Email and App Store apps such as Klaviyo automate campaigns off customer segments. | | Loyalty integration | Loyalty rewards and perks keep customers coming back, and tying that data to customer profiles helps keep track of loyalty tiers in real time. | Loyalty apps from the Shopify App Store, such as LoyaltyLion, connect to customer data. | | Clienteling tools | Luxury experiences rely on your team remembering repeat shoppers and providing personalized recommendations. | Clienteling apps such as Endear extend customer notes, segments, and outreach for store teams. | | Store associate usability | Make sure in-store teams are able to easily access necessary customer data. | POS shows customer profiles and purchasing history for sales associates to access. | | Inventory and order visibility | Team members can better assist customers when they can see where products are and how long it will take them to ship. | POS and customer profiles show order status and ship-to-customer options in one place. | Shopify’s retail CRM foundation: built-in tools vs. CRM integrations Retailers with simpler orders and workflows may not need a dedicated CRM or clienteling app right away. With Shopify, you get your commerce platform as the basis for everything, then add on integrations as needed. When Shopify’s built-in customer tools are enough For stores with straightforward customer workflows, Shopify’s built-in tools can cover core needs without adding a separate CRM. Shopify’s native capabilities are a good fit if: - You’re building a new business and growing your customer base - You run a smaller retail operation or have only a few locations - Your team mainly needs access to customer details such as contact information, order history, notes, tags, and segments - Your marketing and retention efforts are relatively simple - You want a lighter tech stack and prefer to manage customer data directly in Shopify When to add a dedicated CRM or clienteling app Shopify’s built-in customer tools cover many common workflows, but some brands need additional functionality through apps or external CRM integrations. In those cases, the Shopify App Store has CRM, clienteling, marketing automation, and other specialized tools. Consider a dedicated CRM or clienteling app if: - You need customer workflows beyond Shopify’s core features - You want more advanced marketing automation or reporting - You need to connect Shopify with external CRM or other business systems - Your team relies on more specialized relationship-management workflows, such as associate-led outreach or client follow-up - Your business needs pipeline-style sales processes or other custom workflows not handled natively in Shopify How to know what your brand needs Here’s a quick reference guide to help you decide whether Shopify’s built-in tools are sufficient, or if you need additional apps: | Business need | Start with Shopify built-in tools | Add CRM/app integration | |---|---|---| | Basic customer profiles and order history | Yes | Optional | | Tags, notes, and simple segments | Yes | Optional | | Email capture and retention campaigns | Yes | Optional for advanced automation | | Store associate clienteling | Limited | Yes | | Sales rep ownership and pipeline tracking | No | Yes | | Advanced loyalty and lifecycle automation | Limited | Yes | | Complex enterprise reporting | Limited | Yes | How to choose and implement a retail CRM Follow this six-step guide to find and implement a retail CRM: - Audit your customer journey and data sources - Define the first CRM use cases - Decide what should be native and what should be integrated - Clean and migrate customer data - Train store and marketing teams - Measure the CRM program 1. Audit your customer journey and data sources Start by mapping out where your customer data is created and stored. When a new customer places an order, Shopify adds their name and other details to the customer list. If you use customer accounts, customers can also view details such as their order information in their account experience. As you review your setup, identify what customer data you collect and where it lives. This often includes: - Contact information - Order history - Order details and status - Marketing preferences - Customer notes - Tags and segment membership Then identify which teams need access to that data. For example: - Marketing teams use customer and subscription information for email or SMS campaigns - Support teams use order history and customer details to resolve issues - Retail and ecommerce teams use a shared customer view across channels to see shopper behavior 2. Define the first CRM use cases Before choosing a CRM or clienteling app, define the first few problems you want it to solve. Start by choosing three to five use cases, and build from there. Examples might include: - Win-back campaigns for customers who haven’t purchased in a while - VIP segments to identify and engage high-value customers - In-store follow-up after a retail purchase or visit - Replenishment reminders based on expected reorder timing - Clienteling notes that help associates personalize future interactions This helps you evaluate tools based on your workflows instead of shopping for features you might not use. 3. Decide what should be native and what should be integrated Shopify includes native customer tools that can cover many common workflows, including: - Customer profiles - Order history - Customer notes - Tags - Customer segments - Customer accounts - Shopify POS customer management These built-in tools are a strong starting point. If you need more specialized workflows, then you can extend Shopify with apps or integrations. For example, some store owners add apps for: - Advanced marketing automation - Clienteling workflows - External CRM connections - Custom reporting or analytics You can find these options in the Shopify App Store. 4. Clean and migrate customer data If you’re moving to a new CRM or adding a new customer tool, clean your data before migration. This allows you to improve data quality by: - Merging duplicate customer records - Standardizing tag and segment naming - Reviewing marketing consent status - Removing outdated or unusable records - Preserving historical data in a structured archive if needed A cleaner migration makes reporting, segmentation, and customer outreach more reliable after launch. 5. Train store and marketing teams Even the best CRM setup depends on consistent use by your team. Create internal guidelines for how customer information should be collected, updated, and used. For example, define: - How to add customer notes - Which tags your team should use and when - When customer profiles should be updated - How segments should be created and maintained - What information should not be entered into the system - How to personalize outreach without being intrusive Standard operating processes help your retail, support, and marketing teams work from the same customer data and use it more consistently. 6. Measure the CRM program After implementation, track whether your CRM setup is improving customer engagement and business performance. Shopify’s analytics and marketing reporting can help measure certain outcomes, and additional apps may provide more advanced reporting, depending on your setup. Track these metrics: - Repeat purchase rate - Customer lifetime value - Retention rate - Email and SMS opt-in growth - Orders and sales - Segment performance - Average order value - Loyalty program enrollment - Unsubscribe rate The right success metrics depend on the use cases you defined at the start. Focus on the measures that show whether your new workflows are improving retention, personalization, and customer experience. Common retail CRM mistakes to avoid A CRM can make customer data more useful, but only if teams collect, clean, and act on that data. Keep these common retail CRM mistakes in mind as you set up your new system: - Keeping POS and ecommerce customer records separate. Separating in-store and online data prevents associates from seeing a customer’s full purchase history. This fragmentation frustrates customers trying to track their omnichannel orders. Avoid this by creating unified profiles that hold both sets of data in one place. - Collecting notes but not using them. Gather only the customer notes that directly support active service, marketing, or follow-up workflows. Unused data creates unnecessary administrative overhead. - Creating too many segments with no strategy. Avoid creating more segments than the team can manage. Build segments around specific campaigns or service workflows. - Personalizing in ways that feel invasive. Personalization helps with the customer experience until it starts feeling uncomfortable. A recent Gartner study found that personalized marketing actually generated negative experiences for 53% of customers. Restrict data usage to information shoppers expect a brand to have, such as past purchase history. - Buying a complex CRM before your team has clear workflows. Avoid purchasing complex software based on future goals rather than current needs. Delay investing in advanced functionality until immediate use cases exist to prevent unnecessary costs. Retail CRM FAQ What’s the difference between a retail CRM and a traditional CRM? A traditional CRM is often used by software or service-based companies and focuses on leads, accounts, and sales pipelines. A retail CRM is built for retailers, focusing on shopper behavior, transactions, order history, product preferences, customer loyalty, in-person and ecommerce sales, and repeat purchases. Does Shopify have CRM features? When should a retailer use a dedicated CRM app? A retailer should use a dedicated CRM app when they need better clienteling functionality, in-store associate task management, sales rep workflows, complex customer service, enterprise-level reporting, or in-depth marketing automation. How does retail CRM improve retention? Retail CRM improves retention by allowing retailers to segment their audiences, track and follow up after purchases, send relevant recommendations, personalize offers, and give in-store teams better customer context. What customer data should retailers track in a CRM? Retailers should use their CRM to track customer data like: - Contact information - Consent preferences - Order history - Purchase frequency - Preferred products - Loyalty status - Returns - Store visits - Customer support interactions - Notes - Tags - Segment membership

원문 자막 펼치기

<!DOCTYPE html><html lang="en" dir="ltr"><head><script data-pre-hydration-monitor="true">(()=>{try{if(typeof MutationObserver>"u")return;const r=20,f=120,s={injectedElements:[],removedElements:[],attributesChanged:[]},c=t=>t?t.length>f?`${t.slice(0,f)}...`:t:"",N=["cdn.shopify.com","shopify.com","shopifycloud"],b=t=>t?N.some(e=>t.includes(e)):!1,m=t=>{const e=t.nodeName;if(!e||e==="#text"||e==="#comment")return null;const n=t.id?`#${t.id}`:"";let o="";if(t.className&&typeof t.className=="string"){const p=t.className.trim().split(/\s+/).slice(0,2).join(".");p&&(o=`.${p}`)}const u=t.getAttribute?.("src"),l=t.getAttribute?.("href"),g=t.getAttribute?.("type"),i=[];u?i.push(`src=${c(u)}`):l&&i.push(`href=${c(l)}`),g&&i.push(`type=${g}`);const E=i.length>0?`[${i.join(",")}]`:"",A=u||l||"";return{desc:[e,n,o,E].filter(Boolean).join(""),internal:b(A)}},d=t=>{const{target:e}=t,n=e.nodeName||"";return e.id?`${n}#${e.id}`:n},y=t=>{for(const e of t.addedNodes){const n=m(e);!n||n.internal||s.injectedElements.length<r&&s.injectedElements.push(`${n.desc} -> ${d(t)}`)}},$=t=>{for(const e of t.removedNodes){const n=m(e);!n||n.internal||s.removedElements.length<r&&s.removedElements.push(`${n.desc} <- ${d(t)}`)}},v=t=>{const e=d(t),n=t.target.getAttribute?.(t.attributeName)||"",o=`${e}.${t.attributeName}=${c(n)}`;s.attributesChanged.length<r&&s.attributesChanged.push(o)},h=new MutationObserver(t=>{for(const e of t){const n=e.type==="childList",o=e.type==="attributes";if(n){y(e),$(e);continue}o&&v(e)}}),a=()=>{h.observe(document.documentElement,{childList:!0,subtree:!0,attributes:!0})};document.readyState==="loading"?document.addEventListener("DOMContentLoaded",a):a(),window.__preHydrationData=s,window.__stopPreHydrationMonitor=()=>{h.disconnect(),document.removeEventListener("DOMContentLoaded",a),delete window.__preHydrationData,delete window.__stopPreHydrationMonitor}}catch{}})();
</script><title>Retail CRM: Features and Examples (2026) - Shopify</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta http-equiv="Accept-CH" content="ECT, Save-Data, Device-Memory, Downlink"/><meta name="description" content="Learn what a retail CRM is, how it connects online and in-store customer data, and when to use Shopify’s built-in tools or dedicated CRM apps."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Retail CRM: Features and Examples (2026) - Shopify"/><meta property="og:description" content="Learn what a retail CRM is, how it connects online and in-store customer data, and when to use Shopify’s built-in tools or dedicated CRM apps."/><meta property="og:image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg"/><meta name="twitter:image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg"/><meta property="og:url" content="https://www.shopify.com/blog/retail-crm"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="Shopify"/><meta name="twitter:account_id" content="17136315"/><meta name="twitter:title" content="Retail CRM: Features and Examples (2026) - Shopify"/><meta name="twitter:description" content="Learn what a retail CRM is, how it connects online and in-store customer data, and when to use Shopify’s built-in tools or dedicated CRM apps."/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://cdn.shopify.com" rel="preconnect" crossorigin="anonymous"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="alternate" hreflang="x-default" href="https://www.shopify.com/blog/retail-crm"/><link rel="alternate" hreflang="en-US" href="https://www.shopify.com/blog/retail-crm"/><link rel="alternate" hreflang="en-AE" href="https://www.shopify.com/ae/blog/retail-crm"/><link rel="alternate" hreflang="en-AU" href="https://www.shopify.com/au/blog/retail-crm"/><link rel="alternate" hreflang="en-CA" href="https://www.shopify.com/ca/blog/retail-crm"/><link rel="alternate" hreflang="en-HK" href="https://www.shopify.com/hk-en/blog/retail-crm"/><link rel="alternate" hreflang="en-ID" href="https://www.shopify.com/id/blog/retail-crm"/><link rel="alternate" hreflang="en-IE" href="https://www.shopify.com/ie/blog/retail-crm"/><link rel="alternate" hreflang="en-IL" href="https://www.shopify.com/il/blog/retail-crm"/><link rel="alternate" hreflang="en-IN" href="https://www.shopify.com/in/blog/retail-crm"/><link rel="alternate" hreflang="en-MY" href="https://www.shopify.com/my/blog/retail-crm"/><link rel="alternate" hreflang="en-NG" href="https://www.shopify.com/ng/blog/retail-crm"/><link rel="alternate" hreflang="en-NZ" href="https://www.shopify.com/nz/blog/retail-crm"/><link rel="alternate" hreflang="en-PH" href="https://www.shopify.com/ph/blog/retail-crm"/><link rel="alternate" hreflang="en-PK" href="https://www.shopify.com/pk/blog/retail-crm"/><link rel="alternate" hreflang="en-SG" href="https://www.shopify.com/sg/blog/retail-crm"/><link rel="alternate" hreflang="en-GB" href="https://www.shopify.com/uk/blog/retail-crm"/><link rel="alternate" hreflang="en-ZA" href="https://www.shopify.com/za/blog/retail-crm"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/world/brochure/production-blog/assets/blog-BA9ZtW6k.css"/><script data-async-css-loader="true">(function(){function n(e){if(!e||e.media==="all")return;function t(){e.media="all"}e.sheet?t():e.addEventListener("load",t,{once:!0})}document.querySelectorAll("link[data-async-css]").forEach(n),typeof MutationObserver<"u"&&new MutationObserver(function(e){e.forEach(function(t){t.addedNodes.forEach(function(a){a.nodeType===1&&a.tagName==="LINK"&&a.hasAttribute("data-async-css")&&n(a)})})}).observe(document.head,{childList:!0,subtree:!0})})();
</script><link rel="icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/61cc781fe73f11e9d4bd160d27cc627b.png" type="image/png"/><link rel="apple-touch-icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/8734d76c98437c8ae8a628bbeed3750a.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/193f18e4855704ef1716dc0cd750c1ee.png"/><link rel="canonical" href="https://www.shopify.com/blog/retail-crm"/></head><body class="overscroll-y-none"><script>window.__brochureDuxConfig={"eventHandlerEndpoint":"/.well-known/dux?v2&_pri=1"}</script><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">Skip to Content</a></div><div class="relative"><header class="font-sans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-component-extra-variant="brochureV2-newNav-header" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-opacity after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 [&amp;:has(.level1-item:hover)]:after:opacity-100 [&amp;:has(.level1-item:focus-within)]:after:opacity-100 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto before:absolute before:top-0 before:left-0 before:will-change-opacity before:pointer-events-none before:h-full before:w-full before:z-100 before:transition-opacity before:duration-200 before:opacity-0 before:translate-y-full [&amp;:has(.level1-item:hover)]:before:opacity-100 [&amp;:has(.level1-item:focus-within)]:before:opacity-100 [&amp;:has(.level1-item)]:before:delay-[350ms] [&amp;:has(.level1-item:hover)]:before:delay-100 [&amp;:has(.level1-item:focus-within)]:before:delay-100 before:bg-[linear-gradient(180deg,#fff_0px,transparent_40px)] sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="relative flex shrink-0 items-center mr-8"><a href="/" data-component-name="logo-home" class="inline-block shrink-0 relative z-20"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/b2e2f48c81f4ae49a1f1f3c128238f50.svg" alt="Shopify" class="h-9 lg:h-9" data-component-name="shopify-logo"/></a></div><nav class="max-lg:hidden flex h-full grow" aria-label="Main" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full group"><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">Why Shopify</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&amp;]:-scale-y-100 [.level1-item:focus-within_&amp;]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&amp;]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&amp;]:before:opacity-100 lg:[.level1-item:hover_&amp;]:before:duration-[300ms] lg:[.level1-item:hover_&amp;]:before:delay-[350ms] lg:[.level1-item:focus-within_&amp;]:before:opacity-100 lg:[.level1-item:focus-within_&amp;]:before:duration-[300ms] lg:[.level1-item:focus-within_&amp;]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-Why Shopify" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-200 lg:[.level1-item:focus-within_&amp;]:delay-200 lg:will-change-transform xl:px-auto-xl level2-media-container flex max-lg:flex-col max-lg:gap-y-10 max-lg:pb-20 lg:items-start lg:overflow-hidden text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&amp;]:delay-[250ms,300ms] max-md:flex max-md:flex-col max-md:gap-y-1.5 md:grid grid-cols-3 grid-rows-[1fr] md:gap-x-4 lg:gap-x-6 lg:mb-10"><li class="max-md:relative"><label for="bk-nav-Why Shopify" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>Back</label><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/start"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Get started fast" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-drag-and-drop"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Get started fast<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">You could be selling by tomorrow.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/sell"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Switch to Shopify" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-boost"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Switch to Shopify<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">Get more customers. Make more sales.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/enterprise"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:flex lg:[.level1-item:focus-within_&amp;]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Trusted by enterprise brands" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-sales-up"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Trusted by enterprise brands<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">No matter your size, complexity, or ambition.</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] max-lg:before:content-none lg:pb-10 lg:ps-10 lg:before:-bottom-5 before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:max-lg:w-1/2 sm:w-64">Built into every store</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] max-md:gap-x-2 max-lg:w-full max-lg:gap-x-4 lg:gap-y-6 lg:flex-col"><li class="max-lg:w-1/2"><a href="/checkout" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/07baf8219532d81f6d6725151f9e3482.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/5a751065b0c61a7ef84271640431b54a.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/6b1441a90dc0d0215f138f66d6dc18bb.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">World&#x27;s best checkout<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">Proven to convert better.</p><img class="relative z-10 w-[118px] aspect-[3.333] rounded max-sm:mt-auto sm:row-start-[span_2] sm:self-center sm:justify-self-end sm:w-[100px] sm:max-lg:justify-self-center max-lg:shadow-[0_8px_48px_0_rgba(24,24,27,0.24),_0_4px_8px_0_rgba(24,24,27,0.16)] md:w-[133px] lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg" alt="World&#x27;s best checkout"/></a></li><li class="max-lg:w-1/2"><a href="/sidekick" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/b759ef6f62237393d768ad362888875f.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/90ccaa3754ed4c1f485353f1853faaa9.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/952301edf0f8a5a57f90d6a395dd4a10.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">Your commerce-obsessed AI assistant.</p><img class="relative z-10 w-[70px] aspect-square max-sm:translate-y-2.5 max-sm:-mt-2.5 sm:w-[80px] sm:self-center sm:justify-self-end sm:row-start-[span_2] sm:max-lg:justify-self-center lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=80" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=160 2x" alt="Sidekick"/></a></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">Products</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&amp;]:-scale-y-100 [.level1-item:focus-within_&amp;]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&amp;]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&amp;]:before:opacity-100 lg:[.level1-item:hover_&amp;]:before:duration-[300ms] lg:[.level1-item:hover_&amp;]:before:delay-[350ms] lg:[.level1-item:focus-within_&amp;]:before:opacity-100 lg:[.level1-item:focus-within_&amp;]:before:duration-[300ms] lg:[.level1-item:focus-within_&amp;]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-Products" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-200 lg:[.level1-item:focus-within_&amp;]:delay-200 lg:will-change-transform xl:px-auto-xl sm:[--bk-l2-rows:2] sm:grid sm:items-start sm:grid-cols-[1fr_1fr] sm:grid-rows-[repeat(var(--bk-l2-rows),min-content)] sm:[grid-template-areas:&quot;items_aside&quot;_&quot;belt_aside&quot;] max-md:pb-10 md:gap-y-8 md:[--bk-l2-rows:1] md:grid-cols-[2fr_1fr] md:[grid-template-areas:&quot;items_aside&quot;_&quot;belt_belt&quot;] md:max-lg:overflow-x-hidden lg:[--bk-l2-rows:2] lg:grid-cols-[3fr_1fr] text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&amp;]:delay-[250ms,300ms] flex flex-col gap-y-[68px] w-full md:max-h-[686px] md:flex-wrap md:gap-x-10 md:gap-y-10 lg:max-h-[546px] [@media(max-height:771px)_and_(min-width:1200px)]:max-h-[417px] [@media(max-height:771px)_and_(min-width:1200px)]:gap-y-8"><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-1"><label for="bk-nav-Products" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>Back</label><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">Build your website</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/website/builder" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-drag-and-drop"></use></svg><span class="flex items-center">Website Builder<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="https://themes.shopify.com/" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-design"></use></svg><span class="flex items-center">Themes<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/domains" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-domain"></use></svg><span class="flex items-center">Domains<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/customer-accounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-user-profile"></use></svg><span class="flex items-center">Customer Accounts<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/sidekick" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai"></use></svg><span class="flex items-center">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-4 lg:order-3 lg:mb-10"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">Sell anywhere</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/online" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-online"></use></svg><span class="flex items-center">Online<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/agentic-storefronts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai-chats"></use></svg><span class="flex items-center">AI Chats<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/pos" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-pos-tick"></use></svg><span class="flex items-center">Point of Sale<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/shop" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shop-app"></use></svg><span class="flex items-center">Shop App<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/channels" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-social"></use></svg><span class="flex items-center">Social &amp; Marketplaces<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/international" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global"></use></svg><span class="flex items-center">Global<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/plus/solutions/b2b-ecommerce" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-sales-up"></use></svg><span class="flex items-center">B2B<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/markets" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global-markets"></use></svg><span class="flex items-center">Across Markets<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-5 lg:order-4"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">Marketing &amp; analytics</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/marketing" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-marketing"></use></svg><span class="flex items-center">Advertising &amp; Campaigns<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/marketing-automation-tools" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-users"></use></svg><span class="flex items-center">Email &amp; Customer Chat<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/discounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-discount"></use></svg><span class="flex items-center">Discounts<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/analytics" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-analytics"></use></svg><span class="flex items-center">Analytics<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/test-and-launch" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-computer-tick"></use></svg><span class="flex items-center">Test &amp; Launch<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-2"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">Run your business</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/orders" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-inventory-synced"></use></svg><span class="flex items-center">Orders &amp; Inventory<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/shipping" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shipping"></use></svg><span class="flex items-center">Shipping<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/finance" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global-currency"></use></svg><span class="flex items-center">Finances &amp; Funding<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/flow" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-save-time"></use></svg><span class="flex items-center">Workflow Automation<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/mobile" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-mobile"></use></svg><span class="flex items-center">Mobile<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-3 lg:order-5"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">Get paid</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/checkout" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-credit-card"></use></svg><span class="flex items-center">Checkout<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/payments" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-money"></use></svg><span class="flex items-center">Payments<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100"><a href="/tax" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-taxes"></use></svg><span class="flex items-center">Taxes<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li></ul><ul class="[grid-area:belt] gap-y-8 max-md:flex max-md:flex-col md:relative md:pt-6 md:pb-12 md:grid md:gap-x-10 md:grid-cols-3 md:max-lg:grid-rows-[min-content] md:max-lg:gap-y-6 md:max-lg:before:absolute md:max-lg:before:w-[200vw] md:max-lg:before:h-px md:max-lg:before:z-10 md:max-lg:before:top-0 md:max-lg:before:left-1/2 md:max-lg:before:-translate-x-1/2 lg:[--belt-calc:calc((100%-416px)/3)] lg:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_296px] lg:sticky lg:py-6 lg:z-20 lg:before:absolute lg:before:w-[200vw] lg:before:h-10 lg:before:top-0 lg:before:left-1/2 lg:before:-translate-x-1/2 lg:before:-translate-y-full lg:before:pointer-events-none lg:before:z-10 lg:after:absolute lg:after:w-[200vw] lg:after:h-full lg:after:top-0 lg:after:left-1/2 lg:after:-translate-x-1/2 lg:after:pointer-events-none lg:after:ring-1 lg:after:ring-inset [@media(width&gt;=1420px)]:[--belt-calc:calc((75%-110px)/3)] [@media(width&gt;=1420px)]:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_calc(25%-10px)] md:max-lg:before:bg-[#f4f4f5] lg:after:ring-[#f4f4f5] lg:after:bg-white lg:-bottom-9 lg:before:bg-[linear-gradient(0deg,#fff_0px,transparent_40px)]"><li class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] text-[#008060] font-semibold lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10 mb-0 max-lg:w-full md:max-lg:col-span-3 lg:leading-[1.8]">Customize &amp; extend Shopify</li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="/ucp" class="level3-link"><p class="flex items-center">Commerce for Agents<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Build with our agent tools</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://apps.shopify.com/" class="level3-link"><p class="flex items-center">Shopify App Store<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Largest commerce ecosystem</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&amp;]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://shopify.dev" class="level3-link"><p class="flex items-center">Shopify.dev<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Dev docs, CLI, and more</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] px-4 max-sm:pb-10 max-sm:before:rounded-lg max-sm:before:bg-none max-sm:before:w-full sm:ps-10 sm:pe-0 sm:self-stretch sm:before:-top-[104px] sm:before:-bottom-10 sm:after:absolute sm:after:-top-10 sm:after:start-0 sm:after:bottom-0 sm:after:w-px sm:after:bg-no-repeat sm:after:z-10 sm:after:will-change-[opacity] md:before:-bottom-[32px] md:after:-bottom-[32px] before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:w-64">Non-stop innovation</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] gap-y-10 flex-col sm:w-64"><li class=""><a href="/editions/spring2026" class="level3-link"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/095b0536eb3a264c83761008f47aecbd.png?width=512" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&amp;]:block lg:[.level1-item:focus-within_&amp;]:block mb-3 aspect-[1.706] sm:h-[150px] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/88ca374851be502b9cf03e43dc3a4239.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/a47f449c4807b685632d92c0684c994b.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5">Shopify Editions<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&amp;]:opacity-100 lg:[.level3-link:hover_&amp;]:translate-x-1/2 rtl:lg:[.level3-link:hover_&amp;]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">150+ updates to Shopify, twice a year.</p></a></li><li class=""><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level1-item:hover_&amp;]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&amp;]:delay-[350ms,400ms] sm:w-64">Latest updates</p><ul class="level3-container flex flex-col"><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[400ms,450ms] lg:[.level1-item:focus-within_&amp;]:delay-[400ms,450ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-agentic-storefronts-insights-v1#agentic-storefronts-insights" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Agentic Storefronts</a></li><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[450ms,500ms] lg:[.level1-item:focus-within_&amp;]:delay-[450ms,500ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-campaign-autopilot-v1#introducing-campaign-autopilot" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Campaign Autopilot</a></li><li class="lg:[.level3-container:hover&gt;&amp;]:opacity-50 lg:[.level3-container:hover&gt;&amp;]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&amp;]:opacity-100 lg:[.level1-item:focus-within_&amp;]:opacity-100 lg:[.level1-item:hover_&amp;]:translate-y-0 lg:[.level1-item:focus-within_&amp;]:translate-y-0 lg:[.level2-wrapper:hover_&amp;]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&amp;]:delay-[500ms,550ms] lg:[.level1-item:focus-within_&amp;]:delay-[500ms,550ms]"><a href="/editions/spring2026?utm_source=homepage&amp;utm_medium=content&amp;utm_campaign=spring26edition-launch_Q226SETPNZ&amp;utm_content=dotcom-nav-shopify-ai-toolkit-for-devs-v1#shopify-ai-toolkit-for-developers" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Shopify AI Toolkit for devs</a></li></ul></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&amp;]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a href="/editions/spring2026" class="self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 border-2 ring-button-light-secondary-border hover:ring-button-light-secondary-border-hover focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled group flex items-center py-2 pl-[13px] pr-[13px] gap-x-1 ring-0 hover:ring-0 focus:ring-0 bg-transparent text-black border-[#D4D4D8] hover:bg-transparent hover:text-black hover:border-black focus:bg-transparent focus:text-black focus:border-black" data-component-name="button" data-mode="light" target=""><picture data-component-name="image"><img alt="" class="w-[18px] h-[18px] shrink-0 pointer-events-none -translate-y-[.5px]" height="18" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d35240ac8553d40d3c6f986b3a47e8bb.png?originalWidth=36&amp;originalHeight=36&amp;width=18&amp;height=18" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/d35240ac8553d40d3c6f986b3a47e8bb.png?originalWidth=18&amp;originalHeight=18 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/d35240ac8553d40d3c6f986b3a47e8bb.png?originalWidth=36&amp;originalHeight=36 2x" width="18"/></picture><span class="pointer-events-none">Spring &#x27;26 Edition</span></a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="me-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=en" data-component-name="login">Log in</a></li><li class="leading-[0]"><a href="https://admin.shopify.com/signup?locale=en&amp;language=en&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fblog%2Fretail-crm&amp;signup_types%5B%5D=paid_trial_experience&amp;signup_types%5B%5D=pos" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Start for free</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://admin.shopify.com/signup?locale=en&amp;language=en&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fblog%2Fretail-crm&amp;signup_types%5B%5D=paid_trial_experience&amp;signup_types%5B%5D=pos" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="External source: Start for free">Start for free</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-opacity after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a href="/" data-component-name="logo-home" class="inline-block shrink-0 absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 w-9 opacity-0 pointer-events-none"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/cac815e4ee0f383f7b4b5302b5a7a29a.svg" alt="Shopify" class="h-9" data-component-name="shopify-logo"/></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/blog/" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">Blog</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/blog/topics/find-an-idea" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Find an Idea</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/blog/topics/starting-up" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Starting Up</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/blog/topics/marketing" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Marketing</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Latest</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">More<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></button><div id="id_More_4" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/blog/topics/guides" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Guides</a></li><li class="py-3 px-4 rounded-lg"><a href="/blog/topics/podcasts" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">The Shopify Podcast</a></li><li class="py-3 px-4 rounded-lg"><a href="/blog/topics/founder-stories" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Founder Stories</a></li><li class="py-3 px-4 rounded-lg"><a href="/blog/topics/sell-online" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Ecommerce Business Tips</a></li><li class="py-3 px-4 rounded-lg"><a href="/blog/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">See All topics</a></li><li class="py-3 px-4 rounded-lg"><a href="/enterprise/blog" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Enterprise Blog</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><button type="button" class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation" aria-label="Search" aria-expanded="false">Search<span style="width:16px;height:16px;display:inline-block"></span></button><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/blog/retail-crm" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value="" role="search" aria-label="Search" data-discover="true"><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-[var(--color-shade-500,#71717a)]" type="text" name="header-search" autoComplete="off" placeholder="Search" aria-label="Search input" aria-describedby="search-instructions" value=""/><button type="submit" class="lg:hidden p-6 -mr-6" aria-label="Submit search"><span style="width:16px;height:16px;display:inline-block"></span></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-[var(--color-shade-500,#71717a)]" id="search-instructions" aria-hidden="true">Type something you&#x27;re looking for<span style="width:16px;height:16px;display:inline-block"></span></div><button type="button" class="hidden lg:block p-2 cursor-pointer ml-auto" aria-label="Close search"><span style="width:20px;height:20px;display:inline-block"></span></button></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><ul class="flex items-center"><li class="me-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=en" data-component-name="login">Log in</a></li><li class="leading-[0]"><a href="https://admin.shopify.com/signup?locale=en&amp;language=en&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fblog%2Fretail-crm&amp;signup_types%5B%5D=paid_trial_experience&amp;signup_types%5B%5D=pos" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Start for free</a></li></ul></div></div></div></div></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div><div class="fixed top-0 left-0 h-[6px] z-50 bg-retail-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pb-0 pt-36" data-section-name="" data-component-name="retail-crm" data-viewable-component="true" data-mode="light"><div class="bg-retail-bannerBg overflow-hidden relative" data-component-name="retail-article-header"><div class="container pt-16 tablet-xl:pt-12 pb-12 px-6 tablet:px-[85px] desktop:px-[200px] relative !px-0 !py-xl tablet:!px-[85px] tablet:!pt-16 tablet:!pb-12 tablet-xl:!pt-12 tablet-xl:!pb-12 desktop:!px-[200px] max-sm:[&amp;&gt;p+p]:!mb-0"><p class="richtext text-center uppercase font-aktivgroteskextended mb-2 text-t5 font-medium tablet:text-3xl">Unify online and in-person sales today</p><p class="richtext text-center text-body-sm mb-6 font-normal">Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.</p><div class="flex flex-col space-y-4 text-center tablet:block tablet:space-y-0 tablet:space-x-4 max-sm:hidden"><a href="https://admin.shopify.com/signup?locale=en&amp;language=en&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fblog%2Fretail-crm&amp;signup_types%5B%5D=pos&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-white text-base w-full sm:w-auto" data-component-name="button" target="">Start for free</a><a href="/pos/request-info?itcat=retailblog&amp;itterm=hero_cta_talk_to_sales" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled text-base w-full sm:w-auto" data-component-name="button" data-mode="light" target="">Talk to sales</a></div><div data-component-name="blog-header-banner-ctas" class="relative z-20 mx-auto mt-md flex w-full max-w-xl flex-col items-center gap-md sm:hidden mt-md"><div data-component-name="email-form" class="flex w-full max-w-full justify-center sm:w-md"><form novalidate="" action="https://admin.shopify.com/signup" class="[&amp;_[data-component-name=&#x27;message&#x27;]]:mt-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:max-h-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:overflow-hidden [&amp;_[data-component-name=&#x27;message&#x27;]]:pt-0 [&amp;_[data-component-name=&#x27;message&#x27;]]:opacity-0 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:mt-2 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:max-h-24 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:pt-1 focus-within:[&amp;_[data-component-name=&#x27;message&#x27;]]:opacity-100 [&amp;_[data-component-name=&#x27;message&#x27;]]:text-left flex w-full flex-col justify-center" method="post"><div data-component-name="text-input" class="flex flex-col" data-mode="light"><div class="relative box-border flex min-h-14 w-full items-center justify-between rounded-button bg-input-light-bg text-input-light-text ring-1 ring-inset ring-input-light-border hover:ring-input-light-border-hover focus-within:ring-state-focus focus-within:outline-0"><input aria-describedby="blog-header-banner-email-form-:R5gkln5:-description" autoComplete="email" class="peer h-14 w-full bg-transparent px-6 pb-2 pt-6 placeholder:text-transparent focus-visible:outline-none" id="blog-header-banner-email-form-:R5gkln5:" placeholder=" " type="email"/><label class="pointer-events-none absolute left-6 z-10 origin-top-left text-base text-input-light-label-text duration-300 ease-out top-2 translate-y-0 scale-75 peer-placeholder-shown:top-1/2 peer-placeholder-shown:-translate-y-1/2 peer-placeholder-shown:scale-100 peer-focus:!top-2 peer-focus:!translate-y-0 peer-focus:!scale-75" for="blog-header-banner-email-form-:R5gkln5:">Enter your email address</label></div><p id="blog-header-banner-email-form-:R5gkln5:-description" data-mode="light" data-component-name="message" class="flex leading-4" style="transition:max-height 300ms ease-out, opacity 300ms ease-out, margin-top 300ms ease-out, padding-top 300ms ease-out"><span class="text-xs text-shade-60">You agree to receive Shopify marketing emails.</span></p><div class="block w-full pt-2"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled mr-1 my-1 whitespace-nowrap w-full py-4" data-component-name="start-free-trial" data-mode="light" role="link">Start for free</button></div></div></form></div><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm link no-underline font-bold" style="widows:2" href="/pos/request-info?itcat=retailblog&amp;itterm=hero_cta_talk_to_sales"><span class="inline underline hover:no-underline">Talk to sales</span></a></div><div class="desktop:h-48 bottom-0 tablet-xl:-bottom-12 -left-2.5 hidden sm:block absolute w-24 tablet-xl:w-32 desktop:w-40"><picture data-component-name="image"><img alt="" class="overflow-hidden rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/e03803c72bfcb9c3ef83f877bc5d56f2.png?originalWidth=450&amp;originalHeight=570"/></picture></div><div class="h-16 tablet-xl:h-36 desktop:h-44 -top-3 tablet-xl:-top-8 desktop:-top-10 right-5 tablet:-right-8 tablet-xl:-right-5 desktop:right-16 hidden sm:block absolute w-24 tablet-xl:w-32 desktop:w-40"><picture data-component-name="image"><img alt="" class="overflow-hidden rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/4ad7ff56021b4164eb6a3ba53600f180.png?originalWidth=660&amp;originalHeight=670"/></picture></div><div class="desktop:h-48 bottom-16 tablet-xl:-bottom-12 desktop:-bottom-12 -right-8 tablet-xl:-right-16 desktop:-right-8 hidden sm:block absolute w-24 tablet-xl:w-32 desktop:w-40"><picture data-component-name="image"><img alt="" class="overflow-hidden rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d16cdb69b9913e5054d18007ecc1cdeb.png?originalWidth=888&amp;originalHeight=1037"/></picture></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/blog//retail-crm"/><meta itemProp="dateModified" content="2026-08-19T23:04:36.000Z"/><meta itemProp="datePublished" content="2026-08-19T00:00:00.000Z"/><meta itemProp="image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/blog/" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/blog/topics/customer-retention" class="no-underline hover:text-link-light-hover topic-link">Customer Retention</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Retail CRM: Features and Examples (2026)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Learn what a retail CRM is, how it connects online and in-store customer data, and when to use Shopify’s built-in tools or dedicated CRM apps.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90">by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/chloe-west" class="no-underline" itemProp="url"><span itemProp="name">Chloe West</span></a></span></div><div class="text-body-sm text-shade-50">Published on<!-- --> <time>Aug 19, 2026</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg?originalWidth=1848&amp;originalHeight=782" alt="a wave of multicolored light flowing through a dark indigo space" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/b/shopify-brochure2-assets/656c954b564b5d4d94da8a82ed9734cf.jpg?originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" height="20" width="20" class="ml-auto transition rotate-180"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What is a retail CRM?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Core retail CRM use cases</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Features to look for in retail CRM software</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">Shopify’s retail CRM foundation: built-in tools vs. CRM integrations</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">How to choose and implement a retail CRM</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Common retail CRM mistakes to avoid</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">Retail CRM FAQ</a></li></ul><div class="hidden md:block bg-retail-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-6 desktop:leading-7 color-black tracking-[-0.02em]">Unify online and in-person sales today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="/pos/request-info" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b border-black group"><span>Talk to sales</span><span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&amp;_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&amp;_h2]:text-t4 [&amp;_h2]:mt-12 [&amp;_h2]:mb-6 [&amp;_h2]:text-black [&amp;_h2]:font-medium [&amp;_.heading--2]:text-t5 [&amp;_.heading--2]:text-black [&amp;_.heading--2]:font-aktivgroteskextended [&amp;_.heading--2]:mb-6 [&amp;_.heading--2]:font-medium [&amp;_h3]:text-t5 [&amp;_h3]:mt-12 [&amp;_h3]:mb-4 [&amp;_h3]:text-black [&amp;_h4]:text-t6 [&amp;_h4]:mt-12 [&amp;_h4]:mb-4 [&amp;_h4]:text-black [&amp;_h5]:text-t7 [&amp;_p]:mb-6 [&amp;_hr]:mb-6 [&amp;_a]:text-black [&amp;_a]:font-medium [&amp;_a]:underline [&amp;_a:hover]:no-underline [&amp;_sup_a]:no-underline [&amp;_sup_a:hover]:underline [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline [&amp;_a&gt;img]:mt-3 [&amp;_a&gt;img]:mb-8 [&amp;_a&gt;img]:h-[revert-layer] [&amp;_img]:my-12 [&amp;_a&gt;img]:inline-block [&amp;_figure&gt;img]:mb-0 [&amp;_figure]:mb-12 [&amp;_img]:inline-block [&amp;_ul]:list-disc [&amp;_ul]:space-y-3 [&amp;_ul]:pl-6 [&amp;_ul]:mb-6 [&amp;_ul_li]:pl-4 [&amp;_ol]:list-decimal [&amp;_ol]:space-y-3 [&amp;_ol]:pl-6 [&amp;_ol]:mb-6 [&amp;_ol_li]:pl-4 [&amp;_ol_li::marker]:font-bold [&amp;_iframe]:max-w-full [&amp;_figcaption]:mb-12 [&amp;_figcaption]:text-center [&amp;_figcaption]:text-xs [&amp;_figcaption]:sm:text-sm [&amp;_figcaption]:mt-1 [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_.heading--4]:font-aktivgroteskextended [&amp;_.heading--4]:text-2xl [&amp;_.heading--4]:text-black [&amp;_.heading--4]:font-medium [&amp;_.heading--4]:tracking-[-.02em] [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-9 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap [&amp;_.green]:text-[green] [&amp;_.red]:text-[red] [&amp;_.pros]:bg-[#eafaea] [&amp;_.pros]:rounded-[10px] [&amp;_.pros]:p-5 [&amp;_.pros_h3]:mt-2 [&amp;_.cons]:bg-[#ffebe6] [&amp;_.cons]:rounded-[10px] [&amp;_.cons]:p-5 [&amp;_.cons_h3]:mt-2 [&amp;_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.pros]:flex-[1_0_100%] [&amp;_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.cons]:flex-[1_0_100%] [&amp;_.pros_.grid-container]:grid [&amp;_.cons_.grid-container]:grid [&amp;_.grid-container]:gap-[5px] [&amp;_.grid-container]:grid-cols-[15px_auto] [&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_.aspect-video_iframe]:mt-0 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.trunca

이 자료가 속한 분류

고객 데이터 관리 리텐션 전략 개요 세그먼테이션·개인화

← 돌아가기