SEO Lab | Shopify SEO App
내용
[subtitle-meta] lang=en auto=True
If you search SEO [music] on the Shopify
App Store right now, here is what you
will find. There are over 800 apps in
this category alone. Every single one is
promising to [music] fix your rankings,
boost your traffic, and get you to page
one of Google. But right at the top of
that list, ranked as the number one SEO
app on the entire Shopify App Store, is
an app called SEO Lab. Completely free,
4.9 stars, over 2,000 reviews, and it
carries the Built for Shopify badge,
which means Shopify itself has reviewed
it for quality and performance. In this
video, I am going to install this app on
a real store, run it through every
single feature it has, and show you
exactly what it does, what it fixes, and
whether it actually deserves that number
one spot. We are talking technical SEO,
image optimization, keyword research,
structured data, broken links, sitemap,
and something almost no other SEO app is
doing yet, which is optimizing your
store for AI search engines like
ChatGPT, Gemini, Perplexity, and Claude.
Stick around because that last part
might be the most important 5 minutes of
this video for your store in 2026.
Installing SEO Lab takes about 30
seconds. Once it is installed, it drops
you straight into your dashboard. The
SEO Lab homepage provides a centralized
view of your store's SEO health,
allowing you to track performance and
identify optimization opportunities at a
glance. On the left, the performance
stat section displays SEO scores for key
page types: homepage, product pages,
collection pages, blog pages. These
scores help you quickly understand how
well each page type is optimized for
search engines. The SEO site score
represents the overall SEO health of
your homepage. The speed optimizer
indicator visually shows how close your
page is to optimal SEO performance. You
can click recheck now to manually
refresh the analysis at any time. Site
speed is one of the biggest ranking
factors Google uses, and SEO lab
improved both of these automatically in
the background while I was still looking
at the dashboard. The speed score
section highlights homepage loading
performance across devices. Mobile speed
score, desktop speed score. Fast loading
speeds improve both user experience and
search engine rankings. Down here you
also get a domain authority tracker,
which shows how your store compares to
other sites on the web. A competitor
analysis section we will come back to
later, and a setup guide that walks you
through everything step by step. We just
completed step one of five. Let us go
into the SEO tags section. This has two
tabs, meta tags and alt tags, and
honestly these two things alone are
worth installing the app for if you have
a big catalog. Meta tags are the title
and description that show up when your
store appears in Google search results.
If you have ever Googled a product and
seen a weird cut-off or just plain blank
description under the link, that is a
missing meta tag. SEO lab has an auto
generate toggle for both products and
collections. Flip it on and it starts
writing optimized meta titles and
descriptions for every product
automatically using your free quota. You
have blog meta tags. Turning this on
will create SEO titles and descriptions
for all your blog articles
automatically. Now, the alt tags tab.
Alt text is the description attached to
every image on your store,
and it matters for two reasons.
First, it helps Google understand what
your images actually show,
which helps your products show up in
image search. Second, it makes your
store accessible to people using screen
readers. Most stores have zero alt text
on most of their images. SEO Lab shows
you a full table of every product image,
and there is a fix all alt text button
right here that writes alt text for
everything in one click. This next
section is where most of the real SEO
work happens, and it is called page
optimization. At the top, you can see a
stats bar. It shows how many pages have
important issues, how many need
improvement, how many are already
optimized, and how many have been
scanned out of the total. You also get
AI credits, which power the AI tools we
are about to look at. When you run a
scan now, you can actually watch it
happen product by product. Each one gets
checked in real time, and the counts for
issues, improvements, and optimized
pages update live. For a store with a
big catalog, this is the difference
between manually checking 97 products
one at a time, or letting this run while
you make coffee. Every product gets an
SEO score out of 100. And honestly, when
you first install this, brace yourself
because a lot of your products are going
to be sitting in single digits or low
20s. That is normal. That is not a
reflection of your store. That is just
what an unoptimized product page looks
like to a search engine. For each
product, you get two options: optimize
content and AI Optimizer. Let us click
into optimize content on one of these
low-scoring products. At the top, you
get an SEO health score in a circle, and
below that, a full list of remaining
issues. You set a focus keyword for the
page, and SEO Lab can suggest one for
you with AI if you are not sure what to
target. Then, you have your title field
and a full rich text description editor
with headings, bold, italic, lists, and
the ability to insert images directly.
Down here is the search engine listing
preview, which shows you exactly how
this page will look in Google with live
character counters for your meta title
and meta description. You can also edit
the URL handle directly and set product
tags, again with an AI suggestion option
if you want help. Now, go back to page
optimization page. Here is the faster
option. Instead of filling all of that
out manually, click AI Optimizer. You
give it a focus keyword, pick your
language, and hit get AI data. It
generates an optimized title,
description, and tags for that product
automatically. If you like what it
generated, hit set data, and it applies
everything to the product instantly. For
a store with hundreds of products, this
is the realistic way to actually get
through your whole catalog. Next up is
speed booster, and this is split into
three tabs: site speed up, image
optimization, and theme files
optimization. In site speed up, the
first toggle is instant page. When this
is on, the moment someone hovers over a
link for about 65 milliseconds, the next
page starts preloading in the
background. By the time they actually
click, it feels almost instant, and on
average, this saves around 300
milliseconds of load time. Below that,
you have lazy load images and lazy load
for video and iframe. Turn the toggle
on, which means content below the fold
does not load until the visitor actually
scrolls to it, so your initial page load
is much lighter. The image optimization
tab, it shows you how many images have
been optimized, the average percentage
saved per image, and the total space
saved across your store. And image
quota, you can turn on auto optimize for
products, collections, and blogs
separately. So, any new image you upload
gets compressed automatically going
forward. And if you are ever worried
about quality, there is a 30-day
optimization history where you can
restore the original image anytime. Last
tab here is theme files optimization.
This compresses the actual code files of
your theme, your CSS and JavaScript,
which helps your overall page weight and
load time on top of the image savings.
One toggle and it just runs. This next
section is called search appearance and
it has five tabs. First tab, Google
structured data, also called JSON-LD.
This is basically a translation layer
that tells Google exactly what kind of
content is on each page. SEO Lab gives
you individual toggles for breadcrumbs,
site search, products, articles,
collections, blogs, and your overall
business. Each with a run test button so
you can confirm it is working correctly.
The organization toggle is a personal
favorite. You fill in your logo, your
business name, and links to all your
social profiles.
And on the right, SEO Lab shows you a
live preview of what your Google
knowledge panel could look like. Next
tab is local business. Turn the toggle
on. If you have a physical storefront,
this is where you tell Google exactly
that. Your business name, the type of
business from a drop-down, your price
range, phone number, full address with
coordinates, and a complete weekly hours
grid for every day from Monday to
Sunday. And just like before, there is a
live preview showing how your business
could appear in the Google local pack,
that map and listing block that shows up
for local searches. The third tab is
instant index. And this one is genuinely
powerful. Normally, when you publish a
new page, Google has to discover it on
its own, which can take days or even
weeks. This tab connects directly to
your Google Search Console and lets you
submit your URLs straight to Google for
indexing. You can submit up to 100 URLs
per batch and up to 200 per day, plus
delete URLs if needed. And there is a
full submission history, so you can
track everything that has gone through.
The Google Analytics tab connects that
same Google Search Console data, so SEO
Lab can use your real traffic and search
data to inform its optimization
suggestions. If Google Search Console is
not connected yet, you'll see a warning
message like "Domain not found." This
means your store's domain has not been
added to Google Search Console, so SEO
Lab cannot retrieve search performance
data. To fix this, simply click "Add
domain" and connect your website to
Google Search Console. Last tab in this
section is robots.txt.
A robots.txt
file tell search engine crawlers which
parts of your site they are allowed to
access. SEO Lab organizes all of these
rules by which bot they apply to, so you
can see exactly what Google bot can see,
what RFs can see, and so on, all grouped
and collapsible. At the very top of this
robots.txt
file, before any of the normal allow or
disallow rules, there is a whole block
of instructions written specifically for
AI agents. It points to an agents.md
file. It lists a UCP discovery endpoint
and an actual API endpoint for AI agents
to use. This brings us to AI visibility.
There are two tabs here, llms.txt
and agents.md.
The llms.txt
tab lets you fill in your store name, a
description, and links to your social
profiles, all written specifically to
help large language models understand
what your store is and what you sell.
Click view to see the actual generated
file. Now, this agents.md tab is the
real headline feature. There is a banner
right here explaining that Shopify has
actually moved to a new standard called
agents.md.
Your old llms.txt
file now redirects here. This file is
the primary discovery file for AI and
agentic shopping experiences. When an AI
shopping assistant lands on your store,
this is the file it reads first to
understand how to interact with you. And
SEO Lab generates the entire thing for
you. It includes a section specifically
for personal shopping assistants,
recommending they install the Shopify
shopping skill so they can transact
properly. It defines your commerce
protocol with a discovery endpoint and
an MCP endpoint, which is essentially
the language AI agents use to browse
your catalog, your collections, run
searches, and even understand your cart
and checkout flow. It links your sitemap
and your store policies, so an AI
assistant has everything it needs to
represent your store accurately. Moving
on to URL management. Two tabs here,
broken links and HTML sitemap. Broken
links are one of those silent SEO
killers. Every 404 error on your store
is a dead end for both visitors and
search engines, and it can quietly hurt
your rankings over time. SEO Lab has an
auto fix toggle that monitors for these
errors and automatically redirects them
to the right page. You also get a full
breakdown of unresolved links, a place
to manage your existing redirects, and a
list of links you have chosen to ignore.
Plus tools to find broken links and
create redirects manually if you prefer.
The HTML sitemap tab generates a
human-readable sitemap of your store,
separate from the technical XML site map
Shopify already creates. You choose
which content types to include:
products, collections, blogs, blog
posts, and pages, and you can limit how
many items show per section. This gives
both visitors and search engines a
clean, organized map of everything your
store has to offer. Now, this next
section is one of my favorites: keyword
analysis. You type in a keyword, pick
your country, here it is set to United
States, and optionally filter by
competition level, low, medium, or high.
Let us search for something broad, like
skin care. Look at this: 301,000
average monthly searches. That sounds
amazing until you see the competition
rating, which is high, and the trend,
which is down 45%. High competition plus
high volume plus a declining trend means
this is an extremely difficult keyword
to actually rank for. Now, here is the
sweet spot. I searched vitamin D
supplement, and look at this. And the
competition is rated low, with a flat 0%
trend. This is exactly what you want:
high volume, low competition. When you
find a keyword worth targeting, hit the
collect button to save it, and it gets
added to your saved keywords list, so
you can build out a content and product
strategy around it later without losing
track of your research. Last section is
other tools. Four tabs here:
competition, backlink analysis, refer
analysis, and link analysis. In the
competition tab, you enter a URL and a
target keyword. I tried this with the
keyword shoes. Then below that, it shows
the table, ranking who actually does
show up, their backlink counts, and how
many of those are dofollow versus
nofollow. Backlink analysis: enter your
URL, and it shows you every site linking
back to you. The anchor text they used
and the page authority and domain
authority of those linking sites. This
is how you find out who is already
talking about you and whether those
links are actually helping your
authority or not.
Referral analysis. Plug in their URL and
you can see exactly which sites are
linking to them and giving them
authority. If you see a pattern like a
competitor getting consistent links from
beauty or wellness publications, that is
a direct roadmap for outreach you could
try for your own store. And finally link
analysis looks at the actual structure
of links on any given page. Total links,
how many are external, how many are
internal, and how many are no follow
along with a full table breaking down
each one. Internal linking is something
a lot of stores completely ignore and
this gives you a clear picture of how
well connected your own page actually
are. So that is SEO Lab top to bottom,
all from one app, completely free and
currently ranked as the number one SEO
app on the entire Shopify app store.
Now I want to be honest with you because
that is the only way any of this is
useful.
Installing an app and getting a high
score does not mean you will wake up on
page one of Google tomorrow.
SEO takes time, usually months, not
days.
What an app like this actually does is
remove the technical barriers that were
holding you back, fix the things Google
penalizes you for, and put your store in
a position where your [music] good
content and good products can actually
be found.
Link is in [music] the description
below.
If this was helpful, subscribe for more
Shopify tutorials and let me know in the
comments what your SEO [music] score was
before and after. I would love to see
your numbers.
원문 자막 펼치기
WEBVTT Kind: captions Language: en 00:00:00.000 --> 00:00:02.350 align:start position:0% If<00:00:00.280><c> you</c><00:00:00.400><c> search</c><00:00:00.800><c> SEO</c><00:00:01.309><c> [music]</c><00:00:01.440><c> on</c><00:00:01.560><c> the</c><00:00:01.640><c> Shopify</c> 00:00:02.350 --> 00:00:02.360 align:start position:0% If you search SEO [music] on the Shopify 00:00:02.360 --> 00:00:04.390 align:start position:0% If you search SEO [music] on the Shopify App<00:00:02.640><c> Store</c><00:00:03.000><c> right</c><00:00:03.240><c> now,</c><00:00:03.760><c> here</c><00:00:03.960><c> is</c><00:00:04.120><c> what</c><00:00:04.280><c> you</c> 00:00:04.390 --> 00:00:04.400 align:start position:0% App Store right now, here is what you 00:00:04.400 --> 00:00:07.470 align:start position:0% App Store right now, here is what you will<00:00:04.520><c> find.</c><00:00:05.160><c> There</c><00:00:05.320><c> are</c><00:00:05.560><c> over</c><00:00:05.960><c> 800</c><00:00:06.960><c> apps</c><00:00:07.360><c> in</c> 00:00:07.470 --> 00:00:07.480 align:start position:0% will find. There are over 800 apps in 00:00:07.480 --> 00:00:09.830 align:start position:0% will find. There are over 800 apps in this<00:00:07.680><c> category</c><00:00:08.280><c> alone.</c><00:00:08.880><c> Every</c><00:00:09.160><c> single</c><00:00:09.520><c> one</c><00:00:09.680><c> is</c> 00:00:09.830 --> 00:00:09.840 align:start position:0% this category alone. Every single one is 00:00:09.840 --> 00:00:11.950 align:start position:0% this category alone. Every single one is promising<00:00:10.440><c> to</c><00:00:10.480><c> [music]</c><00:00:10.600><c> fix</c><00:00:10.960><c> your</c><00:00:11.160><c> rankings,</c> 00:00:11.950 --> 00:00:11.960 align:start position:0% promising to [music] fix your rankings, 00:00:11.960 --> 00:00:14.030 align:start position:0% promising to [music] fix your rankings, boost<00:00:12.320><c> your</c><00:00:12.480><c> traffic,</c><00:00:13.080><c> and</c><00:00:13.240><c> get</c><00:00:13.400><c> you</c><00:00:13.520><c> to</c><00:00:13.640><c> page</c> 00:00:14.030 --> 00:00:14.040 align:start position:0% boost your traffic, and get you to page 00:00:14.040 --> 00:00:15.990 align:start position:0% boost your traffic, and get you to page one<00:00:14.240><c> of</c><00:00:14.400><c> Google.</c><00:00:14.960><c> But</c><00:00:15.200><c> right</c><00:00:15.400><c> at</c><00:00:15.480><c> the</c><00:00:15.600><c> top</c><00:00:15.880><c> of</c> 00:00:15.990 --> 00:00:16.000 align:start position:0% one of Google. But right at the top of 00:00:16.000 --> 00:00:18.910 align:start position:0% one of Google. But right at the top of that<00:00:16.240><c> list,</c><00:00:16.720><c> ranked</c><00:00:17.000><c> as</c><00:00:17.160><c> the</c><00:00:17.280><c> number</c><00:00:17.760><c> one</c><00:00:18.160><c> SEO</c> 00:00:18.910 --> 00:00:18.920 align:start position:0% that list, ranked as the number one SEO 00:00:18.920 --> 00:00:21.510 align:start position:0% that list, ranked as the number one SEO app<00:00:19.240><c> on</c><00:00:19.360><c> the</c><00:00:19.480><c> entire</c><00:00:20.000><c> Shopify</c><00:00:20.640><c> App</c><00:00:20.840><c> Store,</c><00:00:21.320><c> is</c> 00:00:21.510 --> 00:00:21.520 align:start position:0% app on the entire Shopify App Store, is 00:00:21.520 --> 00:00:24.630 align:start position:0% app on the entire Shopify App Store, is an<00:00:21.720><c> app</c><00:00:22.000><c> called</c><00:00:22.600><c> SEO</c><00:00:23.200><c> Lab.</c><00:00:23.720><c> Completely</c><00:00:24.280><c> free,</c> 00:00:24.630 --> 00:00:24.640 align:start position:0% an app called SEO Lab. Completely free, 00:00:24.640 --> 00:00:27.950 align:start position:0% an app called SEO Lab. Completely free, 4.9<00:00:25.440><c> stars,</c><00:00:26.080><c> over</c><00:00:26.360><c> 2,000</c><00:00:27.160><c> reviews,</c><00:00:27.720><c> and</c><00:00:27.880><c> it</c> 00:00:27.950 --> 00:00:27.960 align:start position:0% 4.9 stars, over 2,000 reviews, and it 00:00:27.960 --> 00:00:30.470 align:start position:0% 4.9 stars, over 2,000 reviews, and it carries<00:00:28.440><c> the</c><00:00:28.760><c> Built</c><00:00:29.080><c> for</c><00:00:29.240><c> Shopify</c><00:00:30.000><c> badge,</c> 00:00:30.470 --> 00:00:30.480 align:start position:0% carries the Built for Shopify badge, 00:00:30.480 --> 00:00:32.910 align:start position:0% carries the Built for Shopify badge, which<00:00:30.680><c> means</c><00:00:31.000><c> Shopify</c><00:00:31.640><c> itself</c><00:00:32.240><c> has</c><00:00:32.480><c> reviewed</c> 00:00:32.910 --> 00:00:32.920 align:start position:0% which means Shopify itself has reviewed 00:00:32.920 --> 00:00:35.230 align:start position:0% which means Shopify itself has reviewed it<00:00:33.080><c> for</c><00:00:33.200><c> quality</c><00:00:33.800><c> and</c><00:00:33.960><c> performance.</c><00:00:34.880><c> In</c><00:00:35.040><c> this</c> 00:00:35.230 --> 00:00:35.240 align:start position:0% it for quality and performance. In this 00:00:35.240 --> 00:00:37.550 align:start position:0% it for quality and performance. In this video,<00:00:35.720><c> I</c><00:00:35.840><c> am</c><00:00:35.960><c> going</c><00:00:36.240><c> to</c><00:00:36.400><c> install</c><00:00:36.880><c> this</c><00:00:37.160><c> app</c><00:00:37.440><c> on</c> 00:00:37.550 --> 00:00:37.560 align:start position:0% video, I am going to install this app on 00:00:37.560 --> 00:00:39.390 align:start position:0% video, I am going to install this app on a<00:00:37.640><c> real</c><00:00:37.960><c> store,</c><00:00:38.560><c> run</c><00:00:38.760><c> it</c><00:00:38.840><c> through</c><00:00:39.080><c> every</c> 00:00:39.390 --> 00:00:39.400 align:start position:0% a real store, run it through every 00:00:39.400 --> 00:00:41.430 align:start position:0% a real store, run it through every single<00:00:39.840><c> feature</c><00:00:40.280><c> it</c><00:00:40.400><c> has,</c><00:00:40.880><c> and</c><00:00:41.040><c> show</c><00:00:41.240><c> you</c> 00:00:41.430 --> 00:00:41.440 align:start position:0% single feature it has, and show you 00:00:41.440 --> 00:00:44.350 align:start position:0% single feature it has, and show you exactly<00:00:42.120><c> what</c><00:00:42.320><c> it</c><00:00:42.480><c> does,</c><00:00:43.080><c> what</c><00:00:43.200><c> it</c><00:00:43.360><c> fixes,</c><00:00:44.160><c> and</c> 00:00:44.350 --> 00:00:44.360 align:start position:0% exactly what it does, what it fixes, and 00:00:44.360 --> 00:00:46.350 align:start position:0% exactly what it does, what it fixes, and whether<00:00:44.640><c> it</c><00:00:44.800><c> actually</c><00:00:45.200><c> deserves</c><00:00:45.800><c> that</c><00:00:46.040><c> number</c> 00:00:46.350 --> 00:00:46.360 align:start position:0% whether it actually deserves that number 00:00:46.360 --> 00:00:49.910 align:start position:0% whether it actually deserves that number one<00:00:46.600><c> spot.</c><00:00:47.240><c> We</c><00:00:47.400><c> are</c><00:00:47.520><c> talking</c><00:00:48.040><c> technical</c><00:00:48.760><c> SEO,</c> 00:00:49.910 --> 00:00:49.920 align:start position:0% one spot. We are talking technical SEO, 00:00:49.920 --> 00:00:52.790 align:start position:0% one spot. We are talking technical SEO, image<00:00:50.320><c> optimization,</c><00:00:51.480><c> keyword</c><00:00:52.040><c> research,</c> 00:00:52.790 --> 00:00:52.800 align:start position:0% image optimization, keyword research, 00:00:52.800 --> 00:00:55.750 align:start position:0% image optimization, keyword research, structured<00:00:53.440><c> data,</c><00:00:53.880><c> broken</c><00:00:54.400><c> links,</c><00:00:55.080><c> sitemap,</c> 00:00:55.750 --> 00:00:55.760 align:start position:0% structured data, broken links, sitemap, 00:00:55.760 --> 00:00:58.150 align:start position:0% structured data, broken links, sitemap, and<00:00:55.920><c> something</c><00:00:56.280><c> almost</c><00:00:56.680><c> no</c><00:00:56.920><c> other</c><00:00:57.200><c> SEO</c><00:00:57.760><c> app</c><00:00:58.040><c> is</c> 00:00:58.150 --> 00:00:58.160 align:start position:0% and something almost no other SEO app is 00:00:58.160 --> 00:01:00.030 align:start position:0% and something almost no other SEO app is doing<00:00:58.520><c> yet,</c><00:00:58.960><c> which</c><00:00:59.120><c> is</c><00:00:59.240><c> optimizing</c><00:01:00.040><c> your</c> 00:01:00.030 --> 00:01:00.040 align:start position:0% doing yet, which is optimizing your 00:01:00.040 --> 00:01:02.070 align:start position:0% doing yet, which is optimizing your store<00:01:00.360><c> for</c><00:01:00.640><c> AI</c><00:01:00.920><c> search</c><00:01:01.320><c> engines</c><00:01:01.840><c> like</c> 00:01:02.070 --> 00:01:02.080 align:start position:0% store for AI search engines like 00:01:02.080 --> 00:01:05.350 align:start position:0% store for AI search engines like ChatGPT,<00:01:03.240><c> Gemini,</c><00:01:03.880><c> Perplexity,</c><00:01:04.559><c> and</c><00:01:04.720><c> Claude.</c> 00:01:05.350 --> 00:01:05.360 align:start position:0% ChatGPT, Gemini, Perplexity, and Claude. 00:01:05.360 --> 00:01:07.190 align:start position:0% ChatGPT, Gemini, Perplexity, and Claude. Stick<00:01:05.640><c> around</c><00:01:06.120><c> because</c><00:01:06.400><c> that</c><00:01:06.640><c> last</c><00:01:06.960><c> part</c> 00:01:07.190 --> 00:01:07.200 align:start position:0% Stick around because that last part 00:01:07.200 --> 00:01:09.190 align:start position:0% Stick around because that last part might<00:01:07.360><c> be</c><00:01:07.480><c> the</c><00:01:07.600><c> most</c><00:01:07.880><c> important</c><00:01:08.440><c> 5</c><00:01:08.760><c> minutes</c><00:01:09.120><c> of</c> 00:01:09.190 --> 00:01:09.200 align:start position:0% might be the most important 5 minutes of 00:01:09.200 --> 00:01:12.190 align:start position:0% might be the most important 5 minutes of this<00:01:09.400><c> video</c><00:01:09.800><c> for</c><00:01:09.960><c> your</c><00:01:10.120><c> store</c><00:01:10.640><c> in</c><00:01:10.760><c> 2026.</c> 00:01:12.190 --> 00:01:12.200 align:start position:0% this video for your store in 2026. 00:01:12.200 --> 00:01:15.150 align:start position:0% this video for your store in 2026. Installing<00:01:12.840><c> SEO</c><00:01:13.600><c> Lab</c><00:01:14.080><c> takes</c><00:01:14.360><c> about</c><00:01:14.680><c> 30</c> 00:01:15.150 --> 00:01:15.160 align:start position:0% Installing SEO Lab takes about 30 00:01:15.160 --> 00:01:17.670 align:start position:0% Installing SEO Lab takes about 30 seconds.<00:01:15.920><c> Once</c><00:01:16.160><c> it</c><00:01:16.240><c> is</c><00:01:16.360><c> installed,</c><00:01:16.960><c> it</c><00:01:17.120><c> drops</c> 00:01:17.670 --> 00:01:17.680 align:start position:0% seconds. Once it is installed, it drops 00:01:17.680 --> 00:01:19.710 align:start position:0% seconds. Once it is installed, it drops you<00:01:17.840><c> straight</c><00:01:18.360><c> into</c><00:01:18.600><c> your</c><00:01:18.720><c> dashboard.</c><00:01:19.520><c> The</c> 00:01:19.710 --> 00:01:19.720 align:start position:0% you straight into your dashboard. The 00:01:19.720 --> 00:01:22.510 align:start position:0% you straight into your dashboard. The SEO<00:01:20.280><c> Lab</c><00:01:20.600><c> homepage</c><00:01:21.160><c> provides</c><00:01:21.600><c> a</c><00:01:21.640><c> centralized</c> 00:01:22.510 --> 00:01:22.520 align:start position:0% SEO Lab homepage provides a centralized 00:01:22.520 --> 00:01:24.950 align:start position:0% SEO Lab homepage provides a centralized view<00:01:22.800><c> of</c><00:01:22.920><c> your</c><00:01:23.080><c> store's</c><00:01:23.640><c> SEO</c><00:01:24.400><c> health,</c> 00:01:24.950 --> 00:01:24.960 align:start position:0% view of your store's SEO health, 00:01:24.960 --> 00:01:26.790 align:start position:0% view of your store's SEO health, allowing<00:01:25.360><c> you</c><00:01:25.480><c> to</c><00:01:25.600><c> track</c><00:01:25.920><c> performance</c><00:01:26.640><c> and</c> 00:01:26.790 --> 00:01:26.800 align:start position:0% allowing you to track performance and 00:01:26.800 --> 00:01:29.670 align:start position:0% allowing you to track performance and identify<00:01:27.560><c> optimization</c><00:01:28.520><c> opportunities</c><00:01:29.440><c> at</c><00:01:29.600><c> a</c> 00:01:29.670 --> 00:01:29.680 align:start position:0% identify optimization opportunities at a 00:01:29.680 --> 00:01:31.910 align:start position:0% identify optimization opportunities at a glance.<00:01:30.480><c> On</c><00:01:30.720><c> the</c><00:01:30.840><c> left,</c><00:01:31.240><c> the</c><00:01:31.360><c> performance</c> 00:01:31.910 --> 00:01:31.920 align:start position:0% glance. On the left, the performance 00:01:31.920 --> 00:01:34.990 align:start position:0% glance. On the left, the performance stat<00:01:32.280><c> section</c><00:01:32.800><c> displays</c><00:01:33.440><c> SEO</c><00:01:34.120><c> scores</c><00:01:34.600><c> for</c><00:01:34.720><c> key</c> 00:01:34.990 --> 00:01:35.000 align:start position:0% stat section displays SEO scores for key 00:01:35.000 --> 00:01:37.790 align:start position:0% stat section displays SEO scores for key page<00:01:35.400><c> types:</c><00:01:36.040><c> homepage,</c><00:01:36.640><c> product</c><00:01:37.120><c> pages,</c> 00:01:37.790 --> 00:01:37.800 align:start position:0% page types: homepage, product pages, 00:01:37.800 --> 00:01:40.270 align:start position:0% page types: homepage, product pages, collection<00:01:38.360><c> pages,</c><00:01:38.880><c> blog</c><00:01:39.360><c> pages.</c><00:01:40.000><c> These</c> 00:01:40.270 --> 00:01:40.280 align:start position:0% collection pages, blog pages. These 00:01:40.280 --> 00:01:42.470 align:start position:0% collection pages, blog pages. These scores<00:01:40.720><c> help</c><00:01:40.960><c> you</c><00:01:41.040><c> quickly</c><00:01:41.520><c> understand</c><00:01:42.200><c> how</c> 00:01:42.470 --> 00:01:42.480 align:start position:0% scores help you quickly understand how 00:01:42.480 --> 00:01:45.030 align:start position:0% scores help you quickly understand how well<00:01:42.880><c> each</c><00:01:43.160><c> page</c><00:01:43.600><c> type</c><00:01:43.960><c> is</c><00:01:44.160><c> optimized</c><00:01:44.920><c> for</c> 00:01:45.030 --> 00:01:45.040 align:start position:0% well each page type is optimized for 00:01:45.040 --> 00:01:47.830 align:start position:0% well each page type is optimized for search<00:01:45.400><c> engines.</c><00:01:46.160><c> The</c><00:01:46.360><c> SEO</c><00:01:47.080><c> site</c><00:01:47.480><c> score</c> 00:01:47.830 --> 00:01:47.840 align:start position:0% search engines. The SEO site score 00:01:47.840 --> 00:01:50.870 align:start position:0% search engines. The SEO site score represents<00:01:48.560><c> the</c><00:01:48.840><c> overall</c><00:01:49.600><c> SEO</c><00:01:50.400><c> health</c><00:01:50.760><c> of</c> 00:01:50.870 --> 00:01:50.880 align:start position:0% represents the overall SEO health of 00:01:50.880 --> 00:01:52.990 align:start position:0% represents the overall SEO health of your<00:01:51.040><c> homepage.</c><00:01:51.840><c> The</c><00:01:51.920><c> speed</c><00:01:52.320><c> optimizer</c> 00:01:52.990 --> 00:01:53.000 align:start position:0% your homepage. The speed optimizer 00:01:53.000 --> 00:01:55.390 align:start position:0% your homepage. The speed optimizer indicator<00:01:53.600><c> visually</c><00:01:54.200><c> shows</c><00:01:54.560><c> how</c><00:01:54.760><c> close</c><00:01:55.240><c> your</c> 00:01:55.390 --> 00:01:55.400 align:start position:0% indicator visually shows how close your 00:01:55.400 --> 00:01:58.670 align:start position:0% indicator visually shows how close your page<00:01:55.720><c> is</c><00:01:55.920><c> to</c><00:01:56.120><c> optimal</c><00:01:56.880><c> SEO</c><00:01:57.480><c> performance.</c><00:01:58.520><c> You</c> 00:01:58.670 --> 00:01:58.680 align:start position:0% page is to optimal SEO performance. You 00:01:58.680 --> 00:02:01.110 align:start position:0% page is to optimal SEO performance. You can<00:01:58.880><c> click</c><00:01:59.240><c> recheck</c><00:01:59.760><c> now</c><00:02:00.120><c> to</c><00:02:00.360><c> manually</c> 00:02:01.110 --> 00:02:01.120 align:start position:0% can click recheck now to manually 00:02:01.120 --> 00:02:04.150 align:start position:0% can click recheck now to manually refresh<00:02:01.760><c> the</c><00:02:01.880><c> analysis</c><00:02:02.680><c> at</c><00:02:02.840><c> any</c><00:02:03.080><c> time.</c><00:02:03.760><c> Site</c> 00:02:04.150 --> 00:02:04.160 align:start position:0% refresh the analysis at any time. Site 00:02:04.160 --> 00:02:06.190 align:start position:0% refresh the analysis at any time. Site speed<00:02:04.760><c> is</c><00:02:05.000><c> one</c><00:02:05.120><c> of</c><00:02:05.200><c> the</c><00:02:05.320><c> biggest</c><00:02:05.760><c> ranking</c> 00:02:06.190 --> 00:02:06.200 align:start position:0% speed is one of the biggest ranking 00:02:06.200 --> 00:02:09.190 align:start position:0% speed is one of the biggest ranking factors<00:02:06.720><c> Google</c><00:02:07.160><c> uses,</c><00:02:07.800><c> and</c><00:02:08.119><c> SEO</c><00:02:08.720><c> lab</c> 00:02:09.190 --> 00:02:09.200 align:start position:0% factors Google uses, and SEO lab 00:02:09.200 --> 00:02:11.550 align:start position:0% factors Google uses, and SEO lab improved<00:02:09.880><c> both</c><00:02:10.200><c> of</c><00:02:10.320><c> these</c><00:02:10.560><c> automatically</c><00:02:11.400><c> in</c> 00:02:11.550 --> 00:02:11.560 align:start position:0% improved both of these automatically in 00:02:11.560 --> 00:02:13.510 align:start position:0% improved both of these automatically in the<00:02:11.640><c> background</c><00:02:12.480><c> while</c><00:02:12.680><c> I</c><00:02:12.760><c> was</c><00:02:12.920><c> still</c><00:02:13.200><c> looking</c> 00:02:13.510 --> 00:02:13.520 align:start position:0% the background while I was still looking 00:02:13.520 --> 00:02:15.470 align:start position:0% the background while I was still looking at<00:02:13.640><c> the</c><00:02:13.720><c> dashboard.</c><00:02:14.520><c> The</c><00:02:14.600><c> speed</c><00:02:15.040><c> score</c> 00:02:15.470 --> 00:02:15.480 align:start position:0% at the dashboard. The speed score 00:02:15.480 --> 00:02:17.830 align:start position:0% at the dashboard. The speed score section<00:02:16.080><c> highlights</c><00:02:16.680><c> homepage</c><00:02:17.480><c> loading</c> 00:02:17.830 --> 00:02:17.840 align:start position:0% section highlights homepage loading 00:02:17.840 --> 00:02:20.550 align:start position:0% section highlights homepage loading performance<00:02:18.440><c> across</c><00:02:18.840><c> devices.</c><00:02:19.760><c> Mobile</c><00:02:20.160><c> speed</c> 00:02:20.550 --> 00:02:20.560 align:start position:0% performance across devices. Mobile speed 00:02:20.560 --> 00:02:23.550 align:start position:0% performance across devices. Mobile speed score,<00:02:21.160><c> desktop</c><00:02:21.840><c> speed</c><00:02:22.240><c> score.</c><00:02:22.840><c> Fast</c><00:02:23.280><c> loading</c> 00:02:23.550 --> 00:02:23.560 align:start position:0% score, desktop speed score. Fast loading 00:02:23.560 --> 00:02:26.230 align:start position:0% score, desktop speed score. Fast loading speeds<00:02:24.000><c> improve</c><00:02:24.440><c> both</c><00:02:24.880><c> user</c><00:02:25.160><c> experience</c><00:02:26.000><c> and</c> 00:02:26.230 --> 00:02:26.240 align:start position:0% speeds improve both user experience and 00:02:26.240 --> 00:02:28.390 align:start position:0% speeds improve both user experience and search<00:02:26.600><c> engine</c><00:02:26.920><c> rankings.</c><00:02:27.680><c> Down</c><00:02:27.959><c> here</c><00:02:28.240><c> you</c> 00:02:28.390 --> 00:02:28.400 align:start position:0% search engine rankings. Down here you 00:02:28.400 --> 00:02:30.949 align:start position:0% search engine rankings. Down here you also<00:02:28.680><c> get</c><00:02:28.880><c> a</c><00:02:28.959><c> domain</c><00:02:29.640><c> authority</c><00:02:30.280><c> tracker,</c> 00:02:30.949 --> 00:02:30.959 align:start position:0% also get a domain authority tracker, 00:02:30.959 --> 00:02:32.910 align:start position:0% also get a domain authority tracker, which<00:02:31.200><c> shows</c><00:02:31.520><c> how</c><00:02:31.680><c> your</c><00:02:31.840><c> store</c><00:02:32.200><c> compares</c><00:02:32.800><c> to</c> 00:02:32.910 --> 00:02:32.920 align:start position:0% which shows how your store compares to 00:02:32.920 --> 00:02:34.830 align:start position:0% which shows how your store compares to other<00:02:33.120><c> sites</c><00:02:33.480><c> on</c><00:02:33.600><c> the</c><00:02:33.680><c> web.</c><00:02:34.200><c> A</c><00:02:34.280><c> competitor</c> 00:02:34.830 --> 00:02:34.840 align:start position:0% other sites on the web. A competitor 00:02:34.840 --> 00:02:36.750 align:start position:0% other sites on the web. A competitor analysis<00:02:35.480><c> section</c><00:02:35.840><c> we</c><00:02:36.000><c> will</c><00:02:36.120><c> come</c><00:02:36.320><c> back</c><00:02:36.520><c> to</c> 00:02:36.750 --> 00:02:36.760 align:start position:0% analysis section we will come back to 00:02:36.760 --> 00:02:38.870 align:start position:0% analysis section we will come back to later,<00:02:37.320><c> and</c><00:02:37.520><c> a</c><00:02:37.560><c> setup</c><00:02:38.000><c> guide</c><00:02:38.280><c> that</c><00:02:38.440><c> walks</c><00:02:38.760><c> you</c> 00:02:38.870 --> 00:02:38.880 align:start position:0% later, and a setup guide that walks you 00:02:38.880 --> 00:02:41.110 align:start position:0% later, and a setup guide that walks you through<00:02:39.120><c> everything</c><00:02:39.640><c> step</c><00:02:40.000><c> by</c><00:02:40.160><c> step.</c><00:02:40.680><c> We</c><00:02:40.840><c> just</c> 00:02:41.110 --> 00:02:41.120 align:start position:0% through everything step by step. We just 00:02:41.120 --> 00:02:43.230 align:start position:0% through everything step by step. We just completed<00:02:41.680><c> step</c><00:02:41.959><c> one</c><00:02:42.120><c> of</c><00:02:42.240><c> five.</c><00:02:42.760><c> Let</c><00:02:42.920><c> us</c><00:02:43.040><c> go</c> 00:02:43.230 --> 00:02:43.240 align:start position:0% completed step one of five. Let us go 00:02:43.240 --> 00:02:46.510 align:start position:0% completed step one of five. Let us go into<00:02:43.480><c> the</c><00:02:43.680><c> SEO</c><00:02:44.480><c> tags</c><00:02:45.160><c> section.</c><00:02:45.800><c> This</c><00:02:46.040><c> has</c><00:02:46.320><c> two</c> 00:02:46.510 --> 00:02:46.520 align:start position:0% into the SEO tags section. This has two 00:02:46.520 --> 00:02:49.270 align:start position:0% into the SEO tags section. This has two tabs,<00:02:47.120><c> meta</c><00:02:47.440><c> tags</c><00:02:47.920><c> and</c><00:02:48.120><c> alt</c><00:02:48.360><c> tags,</c><00:02:48.959><c> and</c> 00:02:49.270 --> 00:02:49.280 align:start position:0% tabs, meta tags and alt tags, and 00:02:49.280 --> 00:02:50.990 align:start position:0% tabs, meta tags and alt tags, and honestly<00:02:49.720><c> these</c><00:02:50.000><c> two</c><00:02:50.200><c> things</c><00:02:50.520><c> alone</c><00:02:50.880><c> are</c> 00:02:50.990 --> 00:02:51.000 align:start position:0% honestly these two things alone are 00:02:51.000 --> 00:02:52.949 align:start position:0% honestly these two things alone are worth<00:02:51.240><c> installing</c><00:02:51.800><c> the</c><00:02:51.959><c> app</c><00:02:52.240><c> for</c><00:02:52.560><c> if</c><00:02:52.720><c> you</c><00:02:52.840><c> have</c> 00:02:52.949 --> 00:02:52.959 align:start position:0% worth installing the app for if you have 00:02:52.959 --> 00:02:55.470 align:start position:0% worth installing the app for if you have a<00:02:53.040><c> big</c><00:02:53.280><c> catalog.</c><00:02:54.080><c> Meta</c><00:02:54.400><c> tags</c><00:02:54.800><c> are</c><00:02:55.000><c> the</c><00:02:55.040><c> title</c> 00:02:55.470 --> 00:02:55.480 align:start position:0% a big catalog. Meta tags are the title 00:02:55.480 --> 00:02:57.110 align:start position:0% a big catalog. Meta tags are the title and<00:02:55.600><c> description</c><00:02:56.200><c> that</c><00:02:56.360><c> show</c><00:02:56.680><c> up</c><00:02:56.880><c> when</c><00:02:57.000><c> your</c> 00:02:57.110 --> 00:02:57.120 align:start position:0% and description that show up when your 00:02:57.120 --> 00:02:59.750 align:start position:0% and description that show up when your store<00:02:57.520><c> appears</c><00:02:57.959><c> in</c><00:02:58.120><c> Google</c><00:02:58.560><c> search</c><00:02:58.920><c> results.</c> 00:02:59.750 --> 00:02:59.760 align:start position:0% store appears in Google search results. 00:02:59.760 --> 00:03:01.750 align:start position:0% store appears in Google search results. If<00:02:59.920><c> you</c><00:03:00.040><c> have</c><00:03:00.280><c> ever</c><00:03:00.519><c> Googled</c><00:03:00.959><c> a</c><00:03:01.000><c> product</c><00:03:01.600><c> and</c> 00:03:01.750 --> 00:03:01.760 align:start position:0% If you have ever Googled a product and 00:03:01.760 --> 00:03:04.710 align:start position:0% If you have ever Googled a product and seen<00:03:02.040><c> a</c><00:03:02.120><c> weird</c><00:03:02.680><c> cut-off</c><00:03:03.280><c> or</c><00:03:03.480><c> just</c><00:03:03.920><c> plain</c><00:03:04.400><c> blank</c> 00:03:04.710 --> 00:03:04.720 align:start position:0% seen a weird cut-off or just plain blank 00:03:04.720 --> 00:03:06.430 align:start position:0% seen a weird cut-off or just plain blank description<00:03:05.320><c> under</c><00:03:05.519><c> the</c><00:03:05.640><c> link,</c><00:03:06.040><c> that</c><00:03:06.239><c> is</c><00:03:06.360><c> a</c> 00:03:06.430 --> 00:03:06.440 align:start position:0% description under the link, that is a 00:03:06.440 --> 00:03:09.350 align:start position:0% description under the link, that is a missing<00:03:06.880><c> meta</c><00:03:07.160><c> tag.</c><00:03:07.800><c> SEO</c><00:03:08.360><c> lab</c><00:03:08.640><c> has</c><00:03:08.840><c> an</c><00:03:09.040><c> auto</c> 00:03:09.350 --> 00:03:09.360 align:start position:0% missing meta tag. SEO lab has an auto 00:03:09.360 --> 00:03:11.670 align:start position:0% missing meta tag. SEO lab has an auto generate<00:03:09.959><c> toggle</c><00:03:10.440><c> for</c><00:03:10.640><c> both</c><00:03:11.000><c> products</c><00:03:11.480><c> and</c> 00:03:11.670 --> 00:03:11.680 align:start position:0% generate toggle for both products and 00:03:11.680 --> 00:03:14.270 align:start position:0% generate toggle for both products and collections.<00:03:12.640><c> Flip</c><00:03:12.920><c> it</c><00:03:13.040><c> on</c><00:03:13.680><c> and</c><00:03:13.800><c> it</c><00:03:13.920><c> starts</c> 00:03:14.270 --> 00:03:14.280 align:start position:0% collections. Flip it on and it starts 00:03:14.280 --> 00:03:16.430 align:start position:0% collections. Flip it on and it starts writing<00:03:14.720><c> optimized</c><00:03:15.480><c> meta</c><00:03:15.760><c> titles</c><00:03:16.320><c> and</c> 00:03:16.430 --> 00:03:16.440 align:start position:0% writing optimized meta titles and 00:03:16.440 --> 00:03:18.229 align:start position:0% writing optimized meta titles and descriptions<00:03:17.120><c> for</c><00:03:17.360><c> every</c><00:03:17.640><c> product</c> 00:03:18.229 --> 00:03:18.239 align:start position:0% descriptions for every product 00:03:18.239 --> 00:03:21.150 align:start position:0% descriptions for every product automatically<00:03:19.440><c> using</c><00:03:19.840><c> your</c><00:03:20.000><c> free</c><00:03:20.320><c> quota.</c><00:03:21.000><c> You</c> 00:03:21.150 --> 00:03:21.160 align:start position:0% automatically using your free quota. You 00:03:21.160 --> 00:03:23.590 align:start position:0% automatically using your free quota. You have<00:03:21.400><c> blog</c><00:03:21.840><c> meta</c><00:03:22.160><c> tags.</c><00:03:22.800><c> Turning</c><00:03:23.120><c> this</c><00:03:23.360><c> on</c> 00:03:23.590 --> 00:03:23.600 align:start position:0% have blog meta tags. Turning this on 00:03:23.600 --> 00:03:26.350 align:start position:0% have blog meta tags. Turning this on will<00:03:23.720><c> create</c><00:03:24.239><c> SEO</c><00:03:25.000><c> titles</c><00:03:25.480><c> and</c><00:03:25.600><c> descriptions</c> 00:03:26.350 --> 00:03:26.360 align:start position:0% will create SEO titles and descriptions 00:03:26.360 --> 00:03:27.910 align:start position:0% will create SEO titles and descriptions for<00:03:26.560><c> all</c><00:03:26.800><c> your</c><00:03:26.959><c> blog</c><00:03:27.320><c> articles</c> 00:03:27.910 --> 00:03:27.920 align:start position:0% for all your blog articles 00:03:27.920 --> 00:03:30.670 align:start position:0% for all your blog articles automatically.<00:03:28.840><c> Now,</c><00:03:29.120><c> the</c><00:03:29.360><c> alt</c><00:03:29.640><c> tags</c><00:03:30.080><c> tab.</c> 00:03:30.670 --> 00:03:30.680 align:start position:0% automatically. Now, the alt tags tab. 00:03:30.680 --> 00:03:33.550 align:start position:0% automatically. Now, the alt tags tab. Alt<00:03:30.920><c> text</c><00:03:31.840><c> is</c><00:03:32.000><c> the</c><00:03:32.120><c> description</c><00:03:32.760><c> attached</c><00:03:33.360><c> to</c> 00:03:33.550 --> 00:03:33.560 align:start position:0% Alt text is the description attached to 00:03:33.560 --> 00:03:35.870 align:start position:0% Alt text is the description attached to every<00:03:34.000><c> image</c><00:03:34.440><c> on</c><00:03:34.600><c> your</c><00:03:34.760><c> store,</c> 00:03:35.870 --> 00:03:35.880 align:start position:0% every image on your store, 00:03:35.880 --> 00:03:38.190 align:start position:0% every image on your store, and<00:03:35.959><c> it</c><00:03:36.080><c> matters</c><00:03:36.480><c> for</c><00:03:36.600><c> two</c><00:03:36.880><c> reasons.</c> 00:03:38.190 --> 00:03:38.200 align:start position:0% and it matters for two reasons. 00:03:38.200 --> 00:03:40.910 align:start position:0% and it matters for two reasons. First,<00:03:39.080><c> it</c><00:03:39.239><c> helps</c><00:03:39.600><c> Google</c><00:03:40.080><c> understand</c><00:03:40.760><c> what</c> 00:03:40.910 --> 00:03:40.920 align:start position:0% First, it helps Google understand what 00:03:40.920 --> 00:03:43.470 align:start position:0% First, it helps Google understand what your<00:03:41.120><c> images</c><00:03:41.720><c> actually</c><00:03:42.280><c> show,</c> 00:03:43.470 --> 00:03:43.480 align:start position:0% your images actually show, 00:03:43.480 --> 00:03:45.270 align:start position:0% your images actually show, which<00:03:43.640><c> helps</c><00:03:43.880><c> your</c><00:03:44.040><c> products</c><00:03:44.640><c> show</c><00:03:44.880><c> up</c><00:03:45.080><c> in</c> 00:03:45.270 --> 00:03:45.280 align:start position:0% which helps your products show up in 00:03:45.280 --> 00:03:48.270 align:start position:0% which helps your products show up in image<00:03:45.680><c> search.</c><00:03:46.760><c> Second,</c><00:03:47.680><c> it</c><00:03:47.840><c> makes</c><00:03:48.120><c> your</c> 00:03:48.270 --> 00:03:48.280 align:start position:0% image search. Second, it makes your 00:03:48.280 --> 00:03:51.110 align:start position:0% image search. Second, it makes your store<00:03:48.880><c> accessible</c><00:03:49.680><c> to</c><00:03:49.800><c> people</c><00:03:50.239><c> using</c><00:03:50.600><c> screen</c> 00:03:51.110 --> 00:03:51.120 align:start position:0% store accessible to people using screen 00:03:51.120 --> 00:03:54.510 align:start position:0% store accessible to people using screen readers.<00:03:51.920><c> Most</c><00:03:52.400><c> stores</c><00:03:52.840><c> have</c><00:03:53.080><c> zero</c><00:03:53.680><c> alt</c><00:03:54.000><c> text</c> 00:03:54.510 --> 00:03:54.520 align:start position:0% readers. Most stores have zero alt text 00:03:54.520 --> 00:03:57.470 align:start position:0% readers. Most stores have zero alt text on<00:03:54.680><c> most</c><00:03:55.040><c> of</c><00:03:55.120><c> their</c><00:03:55.320><c> images.</c><00:03:56.280><c> SEO</c><00:03:56.800><c> Lab</c><00:03:57.120><c> shows</c> 00:03:57.470 --> 00:03:57.480 align:start position:0% on most of their images. SEO Lab shows 00:03:57.480 --> 00:04:00.750 align:start position:0% on most of their images. SEO Lab shows you<00:03:57.640><c> a</c><00:03:57.720><c> full</c><00:03:58.160><c> table</c><00:03:58.680><c> of</c><00:03:58.920><c> every</c><00:03:59.240><c> product</c><00:03:59.800><c> image,</c> 00:04:00.750 --> 00:04:00.760 align:start position:0% you a full table of every product image, 00:04:00.760 --> 00:04:03.030 align:start position:0% you a full table of every product image, and<00:04:00.920><c> there</c><00:04:01.080><c> is</c><00:04:01.200><c> a</c><00:04:01.280><c> fix</c><00:04:01.720><c> all</c><00:04:02.080><c> alt</c><00:04:02.360><c> text</c><00:04:02.720><c> button</c> 00:04:03.030 --> 00:04:03.040 align:start position:0% and there is a fix all alt text button 00:04:03.040 --> 00:04:05.110 align:start position:0% and there is a fix all alt text button right<00:04:03.280><c> here</c><00:04:03.520><c> that</c><00:04:03.720><c> writes</c><00:04:04.080><c> alt</c><00:04:04.400><c> text</c><00:04:04.880><c> for</c> 00:04:05.110 --> 00:04:05.120 align:start position:0% right here that writes alt text for 00:04:05.120 --> 00:04:07.630 align:start position:0% right here that writes alt text for everything<00:04:05.680><c> in</c><00:04:05.840><c> one</c><00:04:06.080><c> click.</c><00:04:06.920><c> This</c><00:04:07.200><c> next</c> 00:04:07.630 --> 00:04:07.640 align:start position:0% everything in one click. This next 00:04:07.640 --> 00:04:10.070 align:start position:0% everything in one click. This next section<00:04:08.040><c> is</c><00:04:08.160><c> where</c><00:04:08.320><c> most</c><00:04:08.760><c> of</c><00:04:08.840><c> the</c><00:04:09.000><c> real</c><00:04:09.480><c> SEO</c> 00:04:10.070 --> 00:04:10.080 align:start position:0% section is where most of the real SEO 00:04:10.080 --> 00:04:12.510 align:start position:0% section is where most of the real SEO work<00:04:10.400><c> happens,</c><00:04:11.120><c> and</c><00:04:11.320><c> it</c><00:04:11.440><c> is</c><00:04:11.520><c> called</c><00:04:11.920><c> page</c> 00:04:12.510 --> 00:04:12.520 align:start position:0% work happens, and it is called page 00:04:12.520 --> 00:04:15.070 align:start position:0% work happens, and it is called page optimization.<00:04:13.720><c> At</c><00:04:13.920><c> the</c><00:04:14.040><c> top,</c><00:04:14.520><c> you</c><00:04:14.640><c> can</c><00:04:14.800><c> see</c><00:04:15.000><c> a</c> 00:04:15.070 --> 00:04:15.080 align:start position:0% optimization. At the top, you can see a 00:04:15.080 --> 00:04:17.750 align:start position:0% optimization. At the top, you can see a stats<00:04:15.680><c> bar.</c><00:04:16.200><c> It</c><00:04:16.400><c> shows</c><00:04:16.720><c> how</c><00:04:16.880><c> many</c><00:04:17.120><c> pages</c><00:04:17.600><c> have</c> 00:04:17.750 --> 00:04:17.760 align:start position:0% stats bar. It shows how many pages have 00:04:17.760 --> 00:04:19.670 align:start position:0% stats bar. It shows how many pages have important<00:04:18.320><c> issues,</c><00:04:19.000><c> how</c><00:04:19.120><c> many</c><00:04:19.359><c> need</c> 00:04:19.670 --> 00:04:19.680 align:start position:0% important issues, how many need 00:04:19.680 --> 00:04:21.630 align:start position:0% important issues, how many need improvement,<00:04:20.560><c> how</c><00:04:20.720><c> many</c><00:04:20.959><c> are</c><00:04:21.120><c> already</c> 00:04:21.630 --> 00:04:21.640 align:start position:0% improvement, how many are already 00:04:21.640 --> 00:04:23.470 align:start position:0% improvement, how many are already optimized,<00:04:22.600><c> and</c><00:04:22.760><c> how</c><00:04:22.880><c> many</c><00:04:23.120><c> have</c><00:04:23.280><c> been</c> 00:04:23.470 --> 00:04:23.480 align:start position:0% optimized, and how many have been 00:04:23.480 --> 00:04:25.750 align:start position:0% optimized, and how many have been scanned<00:04:23.960><c> out</c><00:04:24.080><c> of</c><00:04:24.200><c> the</c><00:04:24.320><c> total.</c><00:04:24.919><c> You</c><00:04:25.080><c> also</c><00:04:25.400><c> get</c> 00:04:25.750 --> 00:04:25.760 align:start position:0% scanned out of the total. You also get 00:04:25.760 --> 00:04:28.590 align:start position:0% scanned out of the total. You also get AI<00:04:26.160><c> credits,</c><00:04:27.040><c> which</c><00:04:27.240><c> power</c><00:04:27.520><c> the</c><00:04:27.720><c> AI</c><00:04:28.040><c> tools</c><00:04:28.440><c> we</c> 00:04:28.590 --> 00:04:28.600 align:start position:0% AI credits, which power the AI tools we 00:04:28.600 --> 00:04:30.190 align:start position:0% AI credits, which power the AI tools we are<00:04:28.680><c> about</c><00:04:28.960><c> to</c><00:04:29.080><c> look</c><00:04:29.320><c> at.</c><00:04:29.720><c> When</c><00:04:29.880><c> you</c><00:04:30.000><c> run</c><00:04:30.160><c> a</c> 00:04:30.190 --> 00:04:30.200 align:start position:0% are about to look at. When you run a 00:04:30.200 --> 00:04:31.990 align:start position:0% are about to look at. When you run a scan<00:04:30.600><c> now,</c><00:04:30.919><c> you</c><00:04:31.040><c> can</c><00:04:31.200><c> actually</c><00:04:31.600><c> watch</c><00:04:31.880><c> it</c> 00:04:31.990 --> 00:04:32.000 align:start position:0% scan now, you can actually watch it 00:04:32.000 --> 00:04:34.390 align:start position:0% scan now, you can actually watch it happen<00:04:32.480><c> product</c><00:04:32.919><c> by</c><00:04:33.080><c> product.</c><00:04:33.800><c> Each</c><00:04:34.000><c> one</c><00:04:34.120><c> gets</c> 00:04:34.390 --> 00:04:34.400 align:start position:0% happen product by product. Each one gets 00:04:34.400 --> 00:04:36.470 align:start position:0% happen product by product. Each one gets checked<00:04:34.720><c> in</c><00:04:34.840><c> real</c><00:04:35.120><c> time,</c><00:04:35.640><c> and</c><00:04:35.760><c> the</c><00:04:35.840><c> counts</c><00:04:36.280><c> for</c> 00:04:36.470 --> 00:04:36.480 align:start position:0% checked in real time, and the counts for 00:04:36.480 --> 00:04:38.590 align:start position:0% checked in real time, and the counts for issues,<00:04:37.000><c> improvements,</c><00:04:37.720><c> and</c><00:04:37.919><c> optimized</c> 00:04:38.590 --> 00:04:38.600 align:start position:0% issues, improvements, and optimized 00:04:38.600 --> 00:04:41.150 align:start position:0% issues, improvements, and optimized pages<00:04:39.160><c> update</c><00:04:39.720><c> live.</c><00:04:40.400><c> For</c><00:04:40.600><c> a</c><00:04:40.640><c> store</c><00:04:40.960><c> with</c><00:04:41.080><c> a</c> 00:04:41.150 --> 00:04:41.160 align:start position:0% pages update live. For a store with a 00:04:41.160 --> 00:04:43.190 align:start position:0% pages update live. For a store with a big<00:04:41.400><c> catalog,</c><00:04:42.360><c> this</c><00:04:42.600><c> is</c><00:04:42.720><c> the</c><00:04:42.840><c> difference</c> 00:04:43.190 --> 00:04:43.200 align:start position:0% big catalog, this is the difference 00:04:43.200 --> 00:04:45.950 align:start position:0% big catalog, this is the difference between<00:04:43.560><c> manually</c><00:04:44.120><c> checking</c><00:04:44.600><c> 97</c><00:04:45.360><c> products</c> 00:04:45.950 --> 00:04:45.960 align:start position:0% between manually checking 97 products 00:04:45.960 --> 00:04:48.470 align:start position:0% between manually checking 97 products one<00:04:46.120><c> at</c><00:04:46.240><c> a</c><00:04:46.280><c> time,</c><00:04:47.400><c> or</c><00:04:47.480><c> letting</c><00:04:47.800><c> this</c><00:04:48.040><c> run</c><00:04:48.320><c> while</c> 00:04:48.470 --> 00:04:48.480 align:start position:0% one at a time, or letting this run while 00:04:48.480 --> 00:04:50.750 align:start position:0% one at a time, or letting this run while you<00:04:48.560><c> make</c><00:04:48.760><c> coffee.</c><00:04:49.520><c> Every</c><00:04:49.840><c> product</c><00:04:50.360><c> gets</c><00:04:50.560><c> an</c> 00:04:50.750 --> 00:04:50.760 align:start position:0% you make coffee. Every product gets an 00:04:50.760 --> 00:04:54.590 align:start position:0% you make coffee. Every product gets an SEO<00:04:51.400><c> score</c><00:04:51.919><c> out</c><00:04:52.080><c> of</c><00:04:52.240><c> 100.</c><00:04:53.600><c> And</c><00:04:53.880><c> honestly,</c><00:04:54.440><c> when</c> 00:04:54.590 --> 00:04:54.600 align:start position:0% SEO score out of 100. And honestly, when 00:04:54.600 --> 00:04:57.750 align:start position:0% SEO score out of 100. And honestly, when you<00:04:54.720><c> first</c><00:04:55.160><c> install</c><00:04:55.640><c> this,</c><00:04:56.280><c> brace</c><00:04:56.720><c> yourself</c> 00:04:57.750 --> 00:04:57.760 align:start position:0% you first install this, brace yourself 00:04:57.760 --> 00:04:59.310 align:start position:0% you first install this, brace yourself because<00:04:58.000><c> a</c><00:04:58.080><c> lot</c><00:04:58.320><c> of</c><00:04:58.400><c> your</c><00:04:58.560><c> products</c><00:04:59.000><c> are</c><00:04:59.080><c> going</c> 00:04:59.310 --> 00:04:59.320 align:start position:0% because a lot of your products are going 00:04:59.320 --> 00:05:01.390 align:start position:0% because a lot of your products are going to<00:04:59.400><c> be</c><00:04:59.560><c> sitting</c><00:04:59.919><c> in</c><00:05:00.080><c> single</c><00:05:00.520><c> digits</c><00:05:01.040><c> or</c><00:05:01.200><c> low</c> 00:05:01.390 --> 00:05:01.400 align:start position:0% to be sitting in single digits or low 00:05:01.400 --> 00:05:04.110 align:start position:0% to be sitting in single digits or low 20s.<00:05:02.400><c> That</c><00:05:02.640><c> is</c><00:05:02.800><c> normal.</c><00:05:03.560><c> That</c><00:05:03.760><c> is</c><00:05:03.880><c> not</c><00:05:04.080><c> a</c> 00:05:04.110 --> 00:05:04.120 align:start position:0% 20s. That is normal. That is not a 00:05:04.120 --> 00:05:06.350 align:start position:0% 20s. That is normal. That is not a reflection<00:05:04.680><c> of</c><00:05:04.800><c> your</c><00:05:04.960><c> store.</c><00:05:05.560><c> That</c><00:05:05.760><c> is</c><00:05:05.960><c> just</c> 00:05:06.350 --> 00:05:06.360 align:start position:0% reflection of your store. That is just 00:05:06.360 --> 00:05:08.590 align:start position:0% reflection of your store. That is just what<00:05:06.520><c> an</c><00:05:06.720><c> unoptimized</c><00:05:07.560><c> product</c><00:05:08.000><c> page</c><00:05:08.320><c> looks</c> 00:05:08.590 --> 00:05:08.600 align:start position:0% what an unoptimized product page looks 00:05:08.600 --> 00:05:10.390 align:start position:0% what an unoptimized product page looks like<00:05:08.840><c> to</c><00:05:08.960><c> a</c><00:05:09.040><c> search</c><00:05:09.440><c> engine.</c><00:05:10.000><c> For</c><00:05:10.200><c> each</c> 00:05:10.390 --> 00:05:10.400 align:start position:0% like to a search engine. For each 00:05:10.400 --> 00:05:12.830 align:start position:0% like to a search engine. For each product,<00:05:10.880><c> you</c><00:05:10.960><c> get</c><00:05:11.160><c> two</c><00:05:11.400><c> options:</c><00:05:12.160><c> optimize</c> 00:05:12.830 --> 00:05:12.840 align:start position:0% product, you get two options: optimize 00:05:12.840 --> 00:05:15.710 align:start position:0% product, you get two options: optimize content<00:05:13.600><c> and</c><00:05:13.880><c> AI</c><00:05:14.240><c> Optimizer.</c><00:05:15.160><c> Let</c><00:05:15.360><c> us</c><00:05:15.480><c> click</c> 00:05:15.710 --> 00:05:15.720 align:start position:0% content and AI Optimizer. Let us click 00:05:15.720 --> 00:05:18.150 align:start position:0% content and AI Optimizer. Let us click into<00:05:16.000><c> optimize</c><00:05:16.640><c> content</c><00:05:17.400><c> on</c><00:05:17.600><c> one</c><00:05:17.760><c> of</c><00:05:17.880><c> these</c> 00:05:18.150 --> 00:05:18.160 align:start position:0% into optimize content on one of these 00:05:18.160 --> 00:05:20.470 align:start position:0% into optimize content on one of these low-scoring<00:05:18.960><c> products.</c><00:05:19.760><c> At</c><00:05:19.880><c> the</c><00:05:20.000><c> top,</c><00:05:20.360><c> you</c> 00:05:20.470 --> 00:05:20.480 align:start position:0% low-scoring products. At the top, you 00:05:20.480 --> 00:05:22.950 align:start position:0% low-scoring products. At the top, you get<00:05:20.640><c> an</c><00:05:20.800><c> SEO</c><00:05:21.440><c> health</c><00:05:21.680><c> score</c><00:05:22.040><c> in</c><00:05:22.160><c> a</c><00:05:22.240><c> circle,</c><00:05:22.840><c> and</c> 00:05:22.950 --> 00:05:22.960 align:start position:0% get an SEO health score in a circle, and 00:05:22.960 --> 00:05:24.990 align:start position:0% get an SEO health score in a circle, and below<00:05:23.240><c> that,</c><00:05:23.600><c> a</c><00:05:23.680><c> full</c><00:05:24.040><c> list</c><00:05:24.400><c> of</c><00:05:24.560><c> remaining</c> 00:05:24.990 --> 00:05:25.000 align:start position:0% below that, a full list of remaining 00:05:25.000 --> 00:05:27.150 align:start position:0% below that, a full list of remaining issues.<00:05:25.640><c> You</c><00:05:25.800><c> set</c><00:05:26.000><c> a</c><00:05:26.040><c> focus</c><00:05:26.480><c> keyword</c><00:05:26.919><c> for</c><00:05:27.040><c> the</c> 00:05:27.150 --> 00:05:27.160 align:start position:0% issues. You set a focus keyword for the 00:05:27.160 --> 00:05:30.230 align:start position:0% issues. You set a focus keyword for the page,<00:05:27.800><c> and</c><00:05:28.080><c> SEO</c><00:05:28.680><c> Lab</c><00:05:29.120><c> can</c><00:05:29.320><c> suggest</c><00:05:29.880><c> one</c><00:05:30.120><c> for</c> 00:05:30.230 --> 00:05:30.240 align:start position:0% page, and SEO Lab can suggest one for 00:05:30.240 --> 00:05:32.350 align:start position:0% page, and SEO Lab can suggest one for you<00:05:30.400><c> with</c><00:05:30.640><c> AI</c><00:05:31.120><c> if</c><00:05:31.280><c> you</c><00:05:31.400><c> are</c><00:05:31.480><c> not</c><00:05:31.720><c> sure</c><00:05:32.040><c> what</c><00:05:32.240><c> to</c> 00:05:32.350 --> 00:05:32.360 align:start position:0% you with AI if you are not sure what to 00:05:32.360 --> 00:05:34.950 align:start position:0% you with AI if you are not sure what to target.<00:05:33.080><c> Then,</c><00:05:33.320><c> you</c><00:05:33.480><c> have</c><00:05:33.640><c> your</c><00:05:33.800><c> title</c><00:05:34.240><c> field</c> 00:05:34.950 --> 00:05:34.960 align:start position:0% target. Then, you have your title field 00:05:34.960 --> 00:05:37.710 align:start position:0% target. Then, you have your title field and<00:05:35.160><c> a</c><00:05:35.240><c> full</c><00:05:35.720><c> rich</c><00:05:36.120><c> text</c><00:05:36.560><c> description</c><00:05:37.200><c> editor</c> 00:05:37.710 --> 00:05:37.720 align:start position:0% and a full rich text description editor 00:05:37.720 --> 00:05:40.990 align:start position:0% and a full rich text description editor with<00:05:37.919><c> headings,</c><00:05:38.640><c> bold,</c><00:05:39.280><c> italic,</c><00:05:39.919><c> lists,</c><00:05:40.880><c> and</c> 00:05:40.990 --> 00:05:41.000 align:start position:0% with headings, bold, italic, lists, and 00:05:41.000 --> 00:05:43.909 align:start position:0% with headings, bold, italic, lists, and the<00:05:41.120><c> ability</c><00:05:41.720><c> to</c><00:05:41.919><c> insert</c><00:05:42.480><c> images</c><00:05:43.040><c> directly.</c> 00:05:43.909 --> 00:05:43.919 align:start position:0% the ability to insert images directly. 00:05:43.919 --> 00:05:46.350 align:start position:0% the ability to insert images directly. Down<00:05:44.280><c> here</c><00:05:44.640><c> is</c><00:05:44.840><c> the</c><00:05:44.960><c> search</c><00:05:45.400><c> engine</c><00:05:45.840><c> listing</c> 00:05:46.350 --> 00:05:46.360 align:start position:0% Down here is the search engine listing 00:05:46.360 --> 00:05:48.590 align:start position:0% Down here is the search engine listing preview,<00:05:47.080><c> which</c><00:05:47.240><c> shows</c><00:05:47.600><c> you</c><00:05:47.800><c> exactly</c><00:05:48.440><c> how</c> 00:05:48.590 --> 00:05:48.600 align:start position:0% preview, which shows you exactly how 00:05:48.600 --> 00:05:50.750 align:start position:0% preview, which shows you exactly how this<00:05:48.840><c> page</c><00:05:49.160><c> will</c><00:05:49.280><c> look</c><00:05:49.480><c> in</c><00:05:49.600><c> Google</c><00:05:50.240><c> with</c><00:05:50.440><c> live</c> 00:05:50.750 --> 00:05:50.760 align:start position:0% this page will look in Google with live 00:05:50.760 --> 00:05:52.990 align:start position:0% this page will look in Google with live character<00:05:51.240><c> counters</c><00:05:51.880><c> for</c><00:05:52.000><c> your</c><00:05:52.200><c> meta</c><00:05:52.520><c> title</c> 00:05:52.990 --> 00:05:53.000 align:start position:0% character counters for your meta title 00:05:53.000 --> 00:05:55.230 align:start position:0% character counters for your meta title and<00:05:53.160><c> meta</c><00:05:53.400><c> description.</c><00:05:54.240><c> You</c><00:05:54.360><c> can</c><00:05:54.520><c> also</c><00:05:54.880><c> edit</c> 00:05:55.230 --> 00:05:55.240 align:start position:0% and meta description. You can also edit 00:05:55.240 --> 00:05:58.310 align:start position:0% and meta description. You can also edit the<00:05:55.400><c> URL</c><00:05:56.240><c> handle</c><00:05:56.600><c> directly</c><00:05:57.320><c> and</c><00:05:57.480><c> set</c><00:05:57.760><c> product</c> 00:05:58.310 --> 00:05:58.320 align:start position:0% the URL handle directly and set product 00:05:58.320 --> 00:06:01.430 align:start position:0% the URL handle directly and set product tags,<00:05:59.160><c> again</c><00:05:59.560><c> with</c><00:05:59.720><c> an</c><00:05:59.960><c> AI</c><00:06:00.320><c> suggestion</c><00:06:01.040><c> option</c> 00:06:01.430 --> 00:06:01.440 align:start position:0% tags, again with an AI suggestion option 00:06:01.440 --> 00:06:03.510 align:start position:0% tags, again with an AI suggestion option if<00:06:01.560><c> you</c><00:06:01.680><c> want</c><00:06:02.000><c> help.</c><00:06:02.480><c> Now,</c><00:06:02.680><c> go</c><00:06:02.840><c> back</c><00:06:03.080><c> to</c><00:06:03.200><c> page</c> 00:06:03.510 --> 00:06:03.520 align:start position:0% if you want help. Now, go back to page 00:06:03.520 --> 00:06:05.790 align:start position:0% if you want help. Now, go back to page optimization<00:06:04.320><c> page.</c><00:06:04.760><c> Here</c><00:06:05.000><c> is</c><00:06:05.160><c> the</c><00:06:05.280><c> faster</c> 00:06:05.790 --> 00:06:05.800 align:start position:0% optimization page. Here is the faster 00:06:05.800 --> 00:06:07.750 align:start position:0% optimization page. Here is the faster option.<00:06:06.440><c> Instead</c><00:06:06.840><c> of</c><00:06:06.960><c> filling</c><00:06:07.280><c> all</c><00:06:07.440><c> of</c><00:06:07.520><c> that</c> 00:06:07.750 --> 00:06:07.760 align:start position:0% option. Instead of filling all of that 00:06:07.760 --> 00:06:11.070 align:start position:0% option. Instead of filling all of that out<00:06:07.960><c> manually,</c><00:06:08.720><c> click</c><00:06:09.400><c> AI</c><00:06:09.920><c> Optimizer.</c><00:06:10.920><c> You</c> 00:06:11.070 --> 00:06:11.080 align:start position:0% out manually, click AI Optimizer. You 00:06:11.080 --> 00:06:13.150 align:start position:0% out manually, click AI Optimizer. You give<00:06:11.200><c> it</c><00:06:11.320><c> a</c><00:06:11.360><c> focus</c><00:06:11.840><c> keyword,</c><00:06:12.760><c> pick</c><00:06:13.000><c> your</c> 00:06:13.150 --> 00:06:13.160 align:start position:0% give it a focus keyword, pick your 00:06:13.160 --> 00:06:16.550 align:start position:0% give it a focus keyword, pick your language,<00:06:14.240><c> and</c><00:06:14.400><c> hit</c><00:06:14.800><c> get</c><00:06:15.160><c> AI</c><00:06:15.600><c> data.</c><00:06:16.360><c> It</c> 00:06:16.550 --> 00:06:16.560 align:start position:0% language, and hit get AI data. It 00:06:16.560 --> 00:06:19.070 align:start position:0% language, and hit get AI data. It generates<00:06:17.240><c> an</c><00:06:17.520><c> optimized</c><00:06:18.320><c> title,</c> 00:06:19.070 --> 00:06:19.080 align:start position:0% generates an optimized title, 00:06:19.080 --> 00:06:21.909 align:start position:0% generates an optimized title, description,<00:06:20.280><c> and</c><00:06:20.480><c> tags</c><00:06:20.919><c> for</c><00:06:21.040><c> that</c><00:06:21.280><c> product</c> 00:06:21.909 --> 00:06:21.919 align:start position:0% description, and tags for that product 00:06:21.919 --> 00:06:23.670 align:start position:0% description, and tags for that product automatically.<00:06:22.880><c> If</c><00:06:23.080><c> you</c><00:06:23.200><c> like</c><00:06:23.440><c> what</c><00:06:23.560><c> it</c> 00:06:23.670 --> 00:06:23.680 align:start position:0% automatically. If you like what it 00:06:23.680 --> 00:06:26.670 align:start position:0% automatically. If you like what it generated,<00:06:24.600><c> hit</c><00:06:24.880><c> set</c><00:06:25.200><c> data,</c><00:06:26.000><c> and</c><00:06:26.160><c> it</c><00:06:26.240><c> applies</c> 00:06:26.670 --> 00:06:26.680 align:start position:0% generated, hit set data, and it applies 00:06:26.680 --> 00:06:29.390 align:start position:0% generated, hit set data, and it applies everything<00:06:27.120><c> to</c><00:06:27.200><c> the</c><00:06:27.320><c> product</c><00:06:27.880><c> instantly.</c><00:06:29.240><c> For</c> 00:06:29.390 --> 00:06:29.400 align:start position:0% everything to the product instantly. For 00:06:29.400 --> 00:06:31.950 align:start position:0% everything to the product instantly. For a<00:06:29.440><c> store</c><00:06:29.840><c> with</c><00:06:30.040><c> hundreds</c><00:06:30.600><c> of</c><00:06:30.720><c> products,</c><00:06:31.640><c> this</c> 00:06:31.950 --> 00:06:31.960 align:start position:0% a store with hundreds of products, this 00:06:31.960 --> 00:06:34.070 align:start position:0% a store with hundreds of products, this is<00:06:32.120><c> the</c><00:06:32.320><c> realistic</c><00:06:33.080><c> way</c><00:06:33.200><c> to</c><00:06:33.360><c> actually</c><00:06:33.800><c> get</c> 00:06:34.070 --> 00:06:34.080 align:start position:0% is the realistic way to actually get 00:06:34.080 --> 00:06:36.790 align:start position:0% is the realistic way to actually get through<00:06:34.320><c> your</c><00:06:34.520><c> whole</c><00:06:34.840><c> catalog.</c><00:06:36.080><c> Next</c><00:06:36.440><c> up</c><00:06:36.640><c> is</c> 00:06:36.790 --> 00:06:36.800 align:start position:0% through your whole catalog. Next up is 00:06:36.800 --> 00:06:38.950 align:start position:0% through your whole catalog. Next up is speed<00:06:37.200><c> booster,</c><00:06:37.800><c> and</c><00:06:37.960><c> this</c><00:06:38.160><c> is</c><00:06:38.280><c> split</c><00:06:38.680><c> into</c> 00:06:38.950 --> 00:06:38.960 align:start position:0% speed booster, and this is split into 00:06:38.960 --> 00:06:41.510 align:start position:0% speed booster, and this is split into three<00:06:39.360><c> tabs:</c><00:06:40.120><c> site</c><00:06:40.560><c> speed</c><00:06:40.960><c> up,</c><00:06:41.200><c> image</c> 00:06:41.510 --> 00:06:41.520 align:start position:0% three tabs: site speed up, image 00:06:41.520 --> 00:06:43.670 align:start position:0% three tabs: site speed up, image optimization,<00:06:42.560><c> and</c><00:06:42.760><c> theme</c><00:06:43.120><c> files</c> 00:06:43.670 --> 00:06:43.680 align:start position:0% optimization, and theme files 00:06:43.680 --> 00:06:46.190 align:start position:0% optimization, and theme files optimization.<00:06:44.760><c> In</c><00:06:45.000><c> site</c><00:06:45.440><c> speed</c><00:06:45.800><c> up,</c><00:06:46.080><c> the</c> 00:06:46.190 --> 00:06:46.200 align:start position:0% optimization. In site speed up, the 00:06:46.200 --> 00:06:48.990 align:start position:0% optimization. In site speed up, the first<00:06:46.600><c> toggle</c><00:06:47.080><c> is</c><00:06:47.320><c> instant</c><00:06:48.000><c> page.</c><00:06:48.640><c> When</c><00:06:48.840><c> this</c> 00:06:48.990 --> 00:06:49.000 align:start position:0% first toggle is instant page. When this 00:06:49.000 --> 00:06:51.230 align:start position:0% first toggle is instant page. When this is<00:06:49.200><c> on,</c><00:06:49.520><c> the</c><00:06:49.640><c> moment</c><00:06:50.080><c> someone</c><00:06:50.440><c> hovers</c><00:06:50.880><c> over</c><00:06:51.160><c> a</c> 00:06:51.230 --> 00:06:51.240 align:start position:0% is on, the moment someone hovers over a 00:06:51.240 --> 00:06:54.190 align:start position:0% is on, the moment someone hovers over a link<00:06:51.560><c> for</c><00:06:51.720><c> about</c><00:06:52.040><c> 65</c><00:06:52.880><c> milliseconds,</c><00:06:53.760><c> the</c><00:06:53.880><c> next</c> 00:06:54.190 --> 00:06:54.200 align:start position:0% link for about 65 milliseconds, the next 00:06:54.200 --> 00:06:55.710 align:start position:0% link for about 65 milliseconds, the next page<00:06:54.520><c> starts</c><00:06:54.919><c> preloading</c><00:06:55.560><c> in</c><00:06:55.640><c> the</c> 00:06:55.710 --> 00:06:55.720 align:start position:0% page starts preloading in the 00:06:55.720 --> 00:06:57.430 align:start position:0% page starts preloading in the background.<00:06:56.360><c> By</c><00:06:56.480><c> the</c><00:06:56.600><c> time</c><00:06:56.840><c> they</c><00:06:57.000><c> actually</c> 00:06:57.430 --> 00:06:57.440 align:start position:0% background. By the time they actually 00:06:57.440 --> 00:06:59.870 align:start position:0% background. By the time they actually click,<00:06:57.800><c> it</c><00:06:57.960><c> feels</c><00:06:58.360><c> almost</c><00:06:58.880><c> instant,</c><00:06:59.520><c> and</c><00:06:59.720><c> on</c> 00:06:59.870 --> 00:06:59.880 align:start position:0% click, it feels almost instant, and on 00:06:59.880 --> 00:07:02.150 align:start position:0% click, it feels almost instant, and on average,<00:07:00.280><c> this</c><00:07:00.520><c> saves</c><00:07:00.880><c> around</c><00:07:01.200><c> 300</c> 00:07:02.150 --> 00:07:02.160 align:start position:0% average, this saves around 300 00:07:02.160 --> 00:07:04.430 align:start position:0% average, this saves around 300 milliseconds<00:07:02.880><c> of</c><00:07:03.040><c> load</c><00:07:03.320><c> time.</c><00:07:03.760><c> Below</c><00:07:04.080><c> that,</c> 00:07:04.430 --> 00:07:04.440 align:start position:0% milliseconds of load time. Below that, 00:07:04.440 --> 00:07:07.390 align:start position:0% milliseconds of load time. Below that, you<00:07:04.560><c> have</c><00:07:04.800><c> lazy</c><00:07:05.280><c> load</c><00:07:05.680><c> images</c><00:07:06.400><c> and</c><00:07:06.600><c> lazy</c><00:07:07.080><c> load</c> 00:07:07.390 --> 00:07:07.400 align:start position:0% you have lazy load images and lazy load 00:07:07.400 --> 00:07:09.990 align:start position:0% you have lazy load images and lazy load for<00:07:07.560><c> video</c><00:07:08.160><c> and</c><00:07:08.440><c> iframe.</c><00:07:09.160><c> Turn</c><00:07:09.400><c> the</c><00:07:09.520><c> toggle</c> 00:07:09.990 --> 00:07:10.000 align:start position:0% for video and iframe. Turn the toggle 00:07:10.000 --> 00:07:13.030 align:start position:0% for video and iframe. Turn the toggle on,<00:07:10.520><c> which</c><00:07:10.760><c> means</c><00:07:11.200><c> content</c><00:07:11.840><c> below</c><00:07:12.160><c> the</c><00:07:12.320><c> fold</c> 00:07:13.030 --> 00:07:13.040 align:start position:0% on, which means content below the fold 00:07:13.040 --> 00:07:15.510 align:start position:0% on, which means content below the fold does<00:07:13.240><c> not</c><00:07:13.600><c> load</c><00:07:14.080><c> until</c><00:07:14.360><c> the</c><00:07:14.480><c> visitor</c><00:07:14.960><c> actually</c> 00:07:15.510 --> 00:07:15.520 align:start position:0% does not load until the visitor actually 00:07:15.520 --> 00:07:18.070 align:start position:0% does not load until the visitor actually scrolls<00:07:16.160><c> to</c><00:07:16.360><c> it,</c><00:07:16.600><c> so</c><00:07:16.840><c> your</c><00:07:17.040><c> initial</c><00:07:17.440><c> page</c><00:07:17.800><c> load</c> 00:07:18.070 --> 00:07:18.080 align:start position:0% scrolls to it, so your initial page load 00:07:18.080 --> 00:07:21.270 align:start position:0% scrolls to it, so your initial page load is<00:07:18.240><c> much</c><00:07:18.560><c> lighter.</c><00:07:19.240><c> The</c><00:07:19.520><c> image</c><00:07:20.080><c> optimization</c> 00:07:21.270 --> 00:07:21.280 align:start position:0% is much lighter. The image optimization 00:07:21.280 --> 00:07:23.990 align:start position:0% is much lighter. The image optimization tab,<00:07:21.800><c> it</c><00:07:22.000><c> shows</c><00:07:22.400><c> you</c><00:07:22.600><c> how</c><00:07:22.840><c> many</c><00:07:23.240><c> images</c><00:07:23.840><c> have</c> 00:07:23.990 --> 00:07:24.000 align:start position:0% tab, it shows you how many images have 00:07:24.000 --> 00:07:26.710 align:start position:0% tab, it shows you how many images have been<00:07:24.200><c> optimized,</c><00:07:25.200><c> the</c><00:07:25.360><c> average</c><00:07:25.800><c> percentage</c> 00:07:26.710 --> 00:07:26.720 align:start position:0% been optimized, the average percentage 00:07:26.720 --> 00:07:29.630 align:start position:0% been optimized, the average percentage saved<00:07:27.240><c> per</c><00:07:27.480><c> image,</c><00:07:28.080><c> and</c><00:07:28.240><c> the</c><00:07:28.360><c> total</c><00:07:28.880><c> space</c> 00:07:29.630 --> 00:07:29.640 align:start position:0% saved per image, and the total space 00:07:29.640 --> 00:07:32.030 align:start position:0% saved per image, and the total space saved<00:07:30.040><c> across</c><00:07:30.520><c> your</c><00:07:30.680><c> store.</c><00:07:31.360><c> And</c><00:07:31.680><c> image</c> 00:07:32.030 --> 00:07:32.040 align:start position:0% saved across your store. And image 00:07:32.040 --> 00:07:34.710 align:start position:0% saved across your store. And image quota,<00:07:32.600><c> you</c><00:07:32.720><c> can</c><00:07:32.880><c> turn</c><00:07:33.160><c> on</c><00:07:33.440><c> auto</c><00:07:33.840><c> optimize</c><00:07:34.520><c> for</c> 00:07:34.710 --> 00:07:34.720 align:start position:0% quota, you can turn on auto optimize for 00:07:34.720 --> 00:07:37.390 align:start position:0% quota, you can turn on auto optimize for products,<00:07:35.520><c> collections,</c><00:07:36.400><c> and</c><00:07:36.600><c> blogs</c> 00:07:37.390 --> 00:07:37.400 align:start position:0% products, collections, and blogs 00:07:37.400 --> 00:07:39.950 align:start position:0% products, collections, and blogs separately.<00:07:38.200><c> So,</c><00:07:38.400><c> any</c><00:07:38.640><c> new</c><00:07:38.880><c> image</c><00:07:39.240><c> you</c><00:07:39.400><c> upload</c> 00:07:39.950 --> 00:07:39.960 align:start position:0% separately. So, any new image you upload 00:07:39.960 --> 00:07:42.230 align:start position:0% separately. So, any new image you upload gets<00:07:40.280><c> compressed</c><00:07:41.080><c> automatically</c><00:07:41.840><c> going</c> 00:07:42.230 --> 00:07:42.240 align:start position:0% gets compressed automatically going 00:07:42.240 --> 00:07:44.190 align:start position:0% gets compressed automatically going forward.<00:07:42.919><c> And</c><00:07:43.160><c> if</c><00:07:43.280><c> you</c><00:07:43.440><c> are</c><00:07:43.600><c> ever</c><00:07:43.880><c> worried</c> 00:07:44.190 --> 00:07:44.200 align:start position:0% forward. And if you are ever worried 00:07:44.200 --> 00:07:46.590 align:start position:0% forward. And if you are ever worried about<00:07:44.480><c> quality,</c><00:07:45.240><c> there</c><00:07:45.480><c> is</c><00:07:45.640><c> a</c><00:07:45.720><c> 30-day</c> 00:07:46.590 --> 00:07:46.600 align:start position:0% about quality, there is a 30-day 00:07:46.600 --> 00:07:49.030 align:start position:0% about quality, there is a 30-day optimization<00:07:47.600><c> history</c><00:07:48.400><c> where</c><00:07:48.600><c> you</c><00:07:48.760><c> can</c> 00:07:49.030 --> 00:07:49.040 align:start position:0% optimization history where you can 00:07:49.040 --> 00:07:52.470 align:start position:0% optimization history where you can restore<00:07:49.680><c> the</c><00:07:49.840><c> original</c><00:07:50.560><c> image</c><00:07:51.240><c> anytime.</c><00:07:52.040><c> Last</c> 00:07:52.470 --> 00:07:52.480 align:start position:0% restore the original image anytime. Last 00:07:52.480 --> 00:07:56.110 align:start position:0% restore the original image anytime. Last tab<00:07:52.840><c> here</c><00:07:53.240><c> is</c><00:07:53.560><c> theme</c><00:07:54.040><c> files</c><00:07:54.760><c> optimization.</c> 00:07:56.110 --> 00:07:56.120 align:start position:0% tab here is theme files optimization. 00:07:56.120 --> 00:07:59.070 align:start position:0% tab here is theme files optimization. This<00:07:56.400><c> compresses</c><00:07:57.160><c> the</c><00:07:57.360><c> actual</c><00:07:57.920><c> code</c><00:07:58.320><c> files</c><00:07:58.920><c> of</c> 00:07:59.070 --> 00:07:59.080 align:start position:0% This compresses the actual code files of 00:07:59.080 --> 00:08:02.030 align:start position:0% This compresses the actual code files of your<00:07:59.240><c> theme,</c><00:07:59.800><c> your</c><00:08:00.040><c> CSS</c><00:08:01.040><c> and</c><00:08:01.200><c> JavaScript,</c> 00:08:02.030 --> 00:08:02.040 align:start position:0% your theme, your CSS and JavaScript, 00:08:02.040 --> 00:08:04.030 align:start position:0% your theme, your CSS and JavaScript, which<00:08:02.240><c> helps</c><00:08:02.480><c> your</c><00:08:02.720><c> overall</c><00:08:03.160><c> page</c><00:08:03.560><c> weight</c><00:08:03.840><c> and</c> 00:08:04.030 --> 00:08:04.040 align:start position:0% which helps your overall page weight and 00:08:04.040 --> 00:08:06.470 align:start position:0% which helps your overall page weight and load<00:08:04.360><c> time</c><00:08:04.760><c> on</c><00:08:04.920><c> top</c><00:08:05.160><c> of</c><00:08:05.280><c> the</c><00:08:05.440><c> image</c><00:08:05.760><c> savings.</c> 00:08:06.470 --> 00:08:06.480 align:start position:0% load time on top of the image savings. 00:08:06.480 --> 00:08:09.830 align:start position:0% load time on top of the image savings. One<00:08:06.800><c> toggle</c><00:08:07.440><c> and</c><00:08:07.680><c> it</c><00:08:07.840><c> just</c><00:08:08.200><c> runs.</c><00:08:09.120><c> This</c><00:08:09.360><c> next</c> 00:08:09.830 --> 00:08:09.840 align:start position:0% One toggle and it just runs. This next 00:08:09.840 --> 00:08:12.390 align:start position:0% One toggle and it just runs. This next section<00:08:10.280><c> is</c><00:08:10.400><c> called</c><00:08:10.840><c> search</c><00:08:11.480><c> appearance</c><00:08:12.240><c> and</c> 00:08:12.390 --> 00:08:12.400 align:start position:0% section is called search appearance and 00:08:12.400 --> 00:08:14.830 align:start position:0% section is called search appearance and it<00:08:12.520><c> has</c><00:08:12.720><c> five</c><00:08:13.040><c> tabs.</c><00:08:13.640><c> First</c><00:08:14.080><c> tab,</c><00:08:14.480><c> Google</c> 00:08:14.830 --> 00:08:14.840 align:start position:0% it has five tabs. First tab, Google 00:08:14.840 --> 00:08:18.830 align:start position:0% it has five tabs. First tab, Google structured<00:08:15.400><c> data,</c><00:08:16.040><c> also</c><00:08:16.400><c> called</c><00:08:16.800><c> JSON-LD.</c> 00:08:18.830 --> 00:08:18.840 align:start position:0% structured data, also called JSON-LD. 00:08:18.840 --> 00:08:20.790 align:start position:0% structured data, also called JSON-LD. This<00:08:19.040><c> is</c><00:08:19.200><c> basically</c><00:08:19.720><c> a</c><00:08:19.760><c> translation</c><00:08:20.560><c> layer</c> 00:08:20.790 --> 00:08:20.800 align:start position:0% This is basically a translation layer 00:08:20.800 --> 00:08:22.670 align:start position:0% This is basically a translation layer that<00:08:20.960><c> tells</c><00:08:21.240><c> Google</c><00:08:21.600><c> exactly</c><00:08:22.200><c> what</c><00:08:22.360><c> kind</c><00:08:22.600><c> of</c> 00:08:22.670 --> 00:08:22.680 align:start position:0% that tells Google exactly what kind of 00:08:22.680 --> 00:08:25.710 align:start position:0% that tells Google exactly what kind of content<00:08:23.280><c> is</c><00:08:23.440><c> on</c><00:08:23.600><c> each</c><00:08:23.840><c> page.</c><00:08:24.560><c> SEO</c><00:08:25.120><c> Lab</c><00:08:25.480><c> gives</c> 00:08:25.710 --> 00:08:25.720 align:start position:0% content is on each page. SEO Lab gives 00:08:25.720 --> 00:08:28.270 align:start position:0% content is on each page. SEO Lab gives you<00:08:25.880><c> individual</c><00:08:26.640><c> toggles</c><00:08:27.200><c> for</c><00:08:27.360><c> breadcrumbs,</c> 00:08:28.270 --> 00:08:28.280 align:start position:0% you individual toggles for breadcrumbs, 00:08:28.280 --> 00:08:31.310 align:start position:0% you individual toggles for breadcrumbs, site<00:08:28.600><c> search,</c><00:08:29.320><c> products,</c><00:08:30.360><c> articles,</c> 00:08:31.310 --> 00:08:31.320 align:start position:0% site search, products, articles, 00:08:31.320 --> 00:08:33.950 align:start position:0% site search, products, articles, collections,<00:08:32.320><c> blogs,</c><00:08:33.120><c> and</c><00:08:33.320><c> your</c><00:08:33.520><c> overall</c> 00:08:33.950 --> 00:08:33.960 align:start position:0% collections, blogs, and your overall 00:08:33.960 --> 00:08:36.830 align:start position:0% collections, blogs, and your overall business.<00:08:34.800><c> Each</c><00:08:35.120><c> with</c><00:08:35.280><c> a</c><00:08:35.400><c> run</c><00:08:35.760><c> test</c><00:08:36.159><c> button</c><00:08:36.599><c> so</c> 00:08:36.830 --> 00:08:36.840 align:start position:0% business. Each with a run test button so 00:08:36.840 --> 00:08:39.510 align:start position:0% business. Each with a run test button so you<00:08:36.960><c> can</c><00:08:37.159><c> confirm</c><00:08:37.800><c> it</c><00:08:37.919><c> is</c><00:08:38.039><c> working</c><00:08:38.520><c> correctly.</c> 00:08:39.510 --> 00:08:39.520 align:start position:0% you can confirm it is working correctly. 00:08:39.520 --> 00:08:41.909 align:start position:0% you can confirm it is working correctly. The<00:08:39.680><c> organization</c><00:08:40.560><c> toggle</c><00:08:41.039><c> is</c><00:08:41.159><c> a</c><00:08:41.240><c> personal</c> 00:08:41.909 --> 00:08:41.919 align:start position:0% The organization toggle is a personal 00:08:41.919 --> 00:08:44.110 align:start position:0% The organization toggle is a personal favorite.<00:08:42.800><c> You</c><00:08:42.960><c> fill</c><00:08:43.200><c> in</c><00:08:43.280><c> your</c><00:08:43.440><c> logo,</c><00:08:43.960><c> your</c> 00:08:44.110 --> 00:08:44.120 align:start position:0% favorite. You fill in your logo, your 00:08:44.120 --> 00:08:45.790 align:start position:0% favorite. You fill in your logo, your business<00:08:44.520><c> name,</c><00:08:44.800><c> and</c><00:08:45.000><c> links</c><00:08:45.320><c> to</c><00:08:45.440><c> all</c><00:08:45.640><c> your</c> 00:08:45.790 --> 00:08:45.800 align:start position:0% business name, and links to all your 00:08:45.800 --> 00:08:47.670 align:start position:0% business name, and links to all your social<00:08:46.240><c> profiles.</c> 00:08:47.670 --> 00:08:47.680 align:start position:0% social profiles. 00:08:47.680 --> 00:08:50.750 align:start position:0% social profiles. And<00:08:47.839><c> on</c><00:08:47.960><c> the</c><00:08:48.080><c> right,</c><00:08:48.920><c> SEO</c><00:08:49.640><c> Lab</c><00:08:50.120><c> shows</c><00:08:50.480><c> you</c><00:08:50.680><c> a</c> 00:08:50.750 --> 00:08:50.760 align:start position:0% And on the right, SEO Lab shows you a 00:08:50.760 --> 00:08:52.710 align:start position:0% And on the right, SEO Lab shows you a live<00:08:51.240><c> preview</c><00:08:51.839><c> of</c><00:08:52.000><c> what</c><00:08:52.160><c> your</c><00:08:52.320><c> Google</c> 00:08:52.710 --> 00:08:52.720 align:start position:0% live preview of what your Google 00:08:52.720 --> 00:08:54.990 align:start position:0% live preview of what your Google knowledge<00:08:53.120><c> panel</c><00:08:53.480><c> could</c><00:08:53.680><c> look</c><00:08:53.880><c> like.</c><00:08:54.520><c> Next</c> 00:08:54.990 --> 00:08:55.000 align:start position:0% knowledge panel could look like. Next 00:08:55.000 --> 00:08:58.030 align:start position:0% knowledge panel could look like. Next tab<00:08:55.520><c> is</c><00:08:55.760><c> local</c><00:08:56.240><c> business.</c><00:08:57.040><c> Turn</c><00:08:57.440><c> the</c><00:08:57.560><c> toggle</c> 00:08:58.030 --> 00:08:58.040 align:start position:0% tab is local business. Turn the toggle 00:08:58.040 --> 00:09:00.670 align:start position:0% tab is local business. Turn the toggle on.<00:08:58.400><c> If</c><00:08:58.600><c> you</c><00:08:58.720><c> have</c><00:08:58.880><c> a</c><00:08:58.960><c> physical</c><00:08:59.600><c> storefront,</c> 00:09:00.670 --> 00:09:00.680 align:start position:0% on. If you have a physical storefront, 00:09:00.680 --> 00:09:02.790 align:start position:0% on. If you have a physical storefront, this<00:09:00.920><c> is</c><00:09:01.080><c> where</c><00:09:01.240><c> you</c><00:09:01.360><c> tell</c><00:09:01.680><c> Google</c><00:09:02.120><c> exactly</c> 00:09:02.790 --> 00:09:02.800 align:start position:0% this is where you tell Google exactly 00:09:02.800 --> 00:09:05.030 align:start position:0% this is where you tell Google exactly that.<00:09:03.320><c> Your</c><00:09:03.520><c> business</c><00:09:04.080><c> name,</c><00:09:04.560><c> the</c><00:09:04.680><c> type</c><00:09:04.920><c> of</c> 00:09:05.030 --> 00:09:05.040 align:start position:0% that. Your business name, the type of 00:09:05.040 --> 00:09:07.310 align:start position:0% that. Your business name, the type of business<00:09:05.440><c> from</c><00:09:05.600><c> a</c><00:09:05.680><c> drop-down,</c><00:09:06.600><c> your</c><00:09:06.800><c> price</c> 00:09:07.310 --> 00:09:07.320 align:start position:0% business from a drop-down, your price 00:09:07.320 --> 00:09:09.350 align:start position:0% business from a drop-down, your price range,<00:09:07.800><c> phone</c><00:09:08.080><c> number,</c><00:09:08.560><c> full</c><00:09:08.800><c> address</c><00:09:09.200><c> with</c> 00:09:09.350 --> 00:09:09.360 align:start position:0% range, phone number, full address with 00:09:09.360 --> 00:09:12.150 align:start position:0% range, phone number, full address with coordinates,<00:09:10.560><c> and</c><00:09:10.680><c> a</c><00:09:10.760><c> complete</c><00:09:11.360><c> weekly</c><00:09:11.760><c> hours</c> 00:09:12.150 --> 00:09:12.160 align:start position:0% coordinates, and a complete weekly hours 00:09:12.160 --> 00:09:13.910 align:start position:0% coordinates, and a complete weekly hours grid<00:09:12.440><c> for</c><00:09:12.680><c> every</c><00:09:12.960><c> day</c><00:09:13.200><c> from</c><00:09:13.440><c> Monday</c><00:09:13.800><c> to</c> 00:09:13.910 --> 00:09:13.920 align:start position:0% grid for every day from Monday to 00:09:13.920 --> 00:09:16.030 align:start position:0% grid for every day from Monday to Sunday.<00:09:14.720><c> And</c><00:09:14.839><c> just</c><00:09:15.040><c> like</c><00:09:15.200><c> before,</c><00:09:15.640><c> there</c><00:09:15.839><c> is</c><00:09:15.960><c> a</c> 00:09:16.030 --> 00:09:16.040 align:start position:0% Sunday. And just like before, there is a 00:09:16.040 --> 00:09:18.270 align:start position:0% Sunday. And just like before, there is a live<00:09:16.440><c> preview</c><00:09:17.040><c> showing</c><00:09:17.480><c> how</c><00:09:17.600><c> your</c><00:09:17.800><c> business</c> 00:09:18.270 --> 00:09:18.280 align:start position:0% live preview showing how your business 00:09:18.280 --> 00:09:20.470 align:start position:0% live preview showing how your business could<00:09:18.440><c> appear</c><00:09:18.880><c> in</c><00:09:18.960><c> the</c><00:09:19.160><c> Google</c><00:09:19.480><c> local</c><00:09:19.880><c> pack,</c> 00:09:20.470 --> 00:09:20.480 align:start position:0% could appear in the Google local pack, 00:09:20.480 --> 00:09:22.790 align:start position:0% could appear in the Google local pack, that<00:09:20.720><c> map</c><00:09:21.160><c> and</c><00:09:21.320><c> listing</c><00:09:21.760><c> block</c><00:09:22.080><c> that</c><00:09:22.240><c> shows</c><00:09:22.600><c> up</c> 00:09:22.790 --> 00:09:22.800 align:start position:0% that map and listing block that shows up 00:09:22.800 --> 00:09:25.590 align:start position:0% that map and listing block that shows up for<00:09:22.960><c> local</c><00:09:23.320><c> searches.</c><00:09:24.240><c> The</c><00:09:24.400><c> third</c><00:09:24.800><c> tab</c><00:09:25.240><c> is</c> 00:09:25.590 --> 00:09:25.600 align:start position:0% for local searches. The third tab is 00:09:25.600 --> 00:09:28.829 align:start position:0% for local searches. The third tab is instant<00:09:26.440><c> index.</c><00:09:27.240><c> And</c><00:09:27.360><c> this</c><00:09:27.600><c> one</c><00:09:27.839><c> is</c><00:09:28.040><c> genuinely</c> 00:09:28.829 --> 00:09:28.839 align:start position:0% instant index. And this one is genuinely 00:09:28.839 --> 00:09:31.030 align:start position:0% instant index. And this one is genuinely powerful.<00:09:29.680><c> Normally,</c><00:09:30.320><c> when</c><00:09:30.480><c> you</c><00:09:30.600><c> publish</c><00:09:31.000><c> a</c> 00:09:31.030 --> 00:09:31.040 align:start position:0% powerful. Normally, when you publish a 00:09:31.040 --> 00:09:33.750 align:start position:0% powerful. Normally, when you publish a new<00:09:31.320><c> page,</c><00:09:32.120><c> Google</c><00:09:32.520><c> has</c><00:09:32.720><c> to</c><00:09:32.880><c> discover</c><00:09:33.440><c> it</c><00:09:33.640><c> on</c> 00:09:33.750 --> 00:09:33.760 align:start position:0% new page, Google has to discover it on 00:09:33.760 --> 00:09:35.910 align:start position:0% new page, Google has to discover it on its<00:09:33.960><c> own,</c><00:09:34.440><c> which</c><00:09:34.640><c> can</c><00:09:34.800><c> take</c><00:09:35.040><c> days</c><00:09:35.520><c> or</c><00:09:35.680><c> even</c> 00:09:35.910 --> 00:09:35.920 align:start position:0% its own, which can take days or even 00:09:35.920 --> 00:09:38.790 align:start position:0% its own, which can take days or even weeks.<00:09:36.680><c> This</c><00:09:37.000><c> tab</c><00:09:37.480><c> connects</c><00:09:38.000><c> directly</c><00:09:38.640><c> to</c> 00:09:38.790 --> 00:09:38.800 align:start position:0% weeks. This tab connects directly to 00:09:38.800 --> 00:09:40.990 align:start position:0% weeks. This tab connects directly to your<00:09:38.960><c> Google</c><00:09:39.320><c> Search</c><00:09:39.680><c> Console</c><00:09:40.400><c> and</c><00:09:40.600><c> lets</c><00:09:40.880><c> you</c> 00:09:40.990 --> 00:09:41.000 align:start position:0% your Google Search Console and lets you 00:09:41.000 --> 00:09:44.150 align:start position:0% your Google Search Console and lets you submit<00:09:41.440><c> your</c><00:09:41.640><c> URLs</c><00:09:43.000><c> straight</c><00:09:43.480><c> to</c><00:09:43.600><c> Google</c><00:09:44.000><c> for</c> 00:09:44.150 --> 00:09:44.160 align:start position:0% submit your URLs straight to Google for 00:09:44.160 --> 00:09:47.470 align:start position:0% submit your URLs straight to Google for indexing.<00:09:44.960><c> You</c><00:09:45.080><c> can</c><00:09:45.240><c> submit</c><00:09:45.560><c> up</c><00:09:45.720><c> to</c><00:09:45.880><c> 100</c><00:09:46.640><c> URLs</c> 00:09:47.470 --> 00:09:47.480 align:start position:0% indexing. You can submit up to 100 URLs 00:09:47.480 --> 00:09:50.510 align:start position:0% indexing. You can submit up to 100 URLs per<00:09:47.680><c> batch</c><00:09:48.520><c> and</c><00:09:48.720><c> up</c><00:09:48.840><c> to</c><00:09:49.000><c> 200</c><00:09:49.600><c> per</c><00:09:49.720><c> day,</c><00:09:50.160><c> plus</c> 00:09:50.510 --> 00:09:50.520 align:start position:0% per batch and up to 200 per day, plus 00:09:50.520 --> 00:09:53.150 align:start position:0% per batch and up to 200 per day, plus delete<00:09:51.040><c> URLs</c><00:09:51.880><c> if</c><00:09:52.040><c> needed.</c><00:09:52.600><c> And</c><00:09:52.720><c> there</c><00:09:52.920><c> is</c><00:09:53.080><c> a</c> 00:09:53.150 --> 00:09:53.160 align:start position:0% delete URLs if needed. And there is a 00:09:53.160 --> 00:09:55.150 align:start position:0% delete URLs if needed. And there is a full<00:09:53.480><c> submission</c><00:09:54.040><c> history,</c><00:09:54.680><c> so</c><00:09:54.840><c> you</c><00:09:55.000><c> can</c> 00:09:55.150 --> 00:09:55.160 align:start position:0% full submission history, so you can 00:09:55.160 --> 00:09:57.070 align:start position:0% full submission history, so you can track<00:09:55.560><c> everything</c><00:09:56.040><c> that</c><00:09:56.200><c> has</c><00:09:56.320><c> gone</c><00:09:56.600><c> through.</c> 00:09:57.070 --> 00:09:57.080 align:start position:0% track everything that has gone through. 00:09:57.080 --> 00:09:59.310 align:start position:0% track everything that has gone through. The<00:09:57.200><c> Google</c><00:09:57.600><c> Analytics</c><00:09:58.240><c> tab</c><00:09:58.640><c> connects</c><00:09:59.040><c> that</c> 00:09:59.310 --> 00:09:59.320 align:start position:0% The Google Analytics tab connects that 00:09:59.320 --> 00:10:02.350 align:start position:0% The Google Analytics tab connects that same<00:09:59.760><c> Google</c><00:10:00.080><c> Search</c><00:10:00.400><c> Console</c><00:10:00.880><c> data,</c><00:10:01.400><c> so</c><00:10:01.680><c> SEO</c> 00:10:02.350 --> 00:10:02.360 align:start position:0% same Google Search Console data, so SEO 00:10:02.360 --> 00:10:05.070 align:start position:0% same Google Search Console data, so SEO Lab<00:10:02.800><c> can</c><00:10:03.040><c> use</c><00:10:03.280><c> your</c><00:10:03.520><c> real</c><00:10:03.920><c> traffic</c><00:10:04.480><c> and</c><00:10:04.640><c> search</c> 00:10:05.070 --> 00:10:05.080 align:start position:0% Lab can use your real traffic and search 00:10:05.080 --> 00:10:07.310 align:start position:0% Lab can use your real traffic and search data<00:10:05.480><c> to</c><00:10:05.600><c> inform</c><00:10:06.080><c> its</c><00:10:06.320><c> optimization</c> 00:10:07.310 --> 00:10:07.320 align:start position:0% data to inform its optimization 00:10:07.320 --> 00:10:09.950 align:start position:0% data to inform its optimization suggestions.<00:10:08.360><c> If</c><00:10:08.600><c> Google</c><00:10:08.960><c> Search</c><00:10:09.280><c> Console</c><00:10:09.840><c> is</c> 00:10:09.950 --> 00:10:09.960 align:start position:0% suggestions. If Google Search Console is 00:10:09.960 --> 00:10:12.110 align:start position:0% suggestions. If Google Search Console is not<00:10:10.200><c> connected</c><00:10:10.760><c> yet,</c><00:10:11.160><c> you'll</c><00:10:11.400><c> see</c><00:10:11.640><c> a</c><00:10:11.720><c> warning</c> 00:10:12.110 --> 00:10:12.120 align:start position:0% not connected yet, you'll see a warning 00:10:12.120 --> 00:10:14.950 align:start position:0% not connected yet, you'll see a warning message<00:10:12.600><c> like</c><00:10:13.200><c> "Domain</c><00:10:13.800><c> not</c><00:10:14.080><c> found."</c><00:10:14.760><c> This</c> 00:10:14.950 --> 00:10:14.960 align:start position:0% message like "Domain not found." This 00:10:14.960 --> 00:10:16.910 align:start position:0% message like "Domain not found." This means<00:10:15.240><c> your</c><00:10:15.360><c> store's</c><00:10:15.840><c> domain</c><00:10:16.280><c> has</c><00:10:16.440><c> not</c><00:10:16.680><c> been</c> 00:10:16.910 --> 00:10:16.920 align:start position:0% means your store's domain has not been 00:10:16.920 --> 00:10:19.510 align:start position:0% means your store's domain has not been added<00:10:17.280><c> to</c><00:10:17.400><c> Google</c><00:10:17.760><c> Search</c><00:10:18.040><c> Console,</c><00:10:18.680><c> so</c><00:10:18.920><c> SEO</c> 00:10:19.510 --> 00:10:19.520 align:start position:0% added to Google Search Console, so SEO 00:10:19.520 --> 00:10:21.670 align:start position:0% added to Google Search Console, so SEO Lab<00:10:19.880><c> cannot</c><00:10:20.320><c> retrieve</c><00:10:20.800><c> search</c><00:10:21.120><c> performance</c> 00:10:21.670 --> 00:10:21.680 align:start position:0% Lab cannot retrieve search performance 00:10:21.680 --> 00:10:24.470 align:start position:0% Lab cannot retrieve search performance data.<00:10:22.280><c> To</c><00:10:22.400><c> fix</c><00:10:22.720><c> this,</c><00:10:23.320><c> simply</c><00:10:23.720><c> click</c><00:10:24.120><c> "Add</c> 00:10:24.470 --> 00:10:24.480 align:start position:0% data. To fix this, simply click "Add 00:10:24.480 --> 00:10:26.630 align:start position:0% data. To fix this, simply click "Add domain"<00:10:25.240><c> and</c><00:10:25.400><c> connect</c><00:10:25.800><c> your</c><00:10:25.920><c> website</c><00:10:26.480><c> to</c> 00:10:26.630 --> 00:10:26.640 align:start position:0% domain" and connect your website to 00:10:26.640 --> 00:10:29.110 align:start position:0% domain" and connect your website to Google<00:10:27.040><c> Search</c><00:10:27.400><c> Console.</c><00:10:28.200><c> Last</c><00:10:28.600><c> tab</c><00:10:28.880><c> in</c><00:10:28.960><c> this</c> 00:10:29.110 --> 00:10:29.120 align:start position:0% Google Search Console. Last tab in this 00:10:29.120 --> 00:10:32.550 align:start position:0% Google Search Console. Last tab in this section<00:10:29.640><c> is</c><00:10:30.000><c> robots.txt.</c> 00:10:32.550 --> 00:10:32.560 align:start position:0% section is robots.txt. 00:10:32.560 --> 00:10:34.350 align:start position:0% section is robots.txt. A<00:10:32.680><c> robots.txt</c> 00:10:34.350 --> 00:10:34.360 align:start position:0% A robots.txt 00:10:34.360 --> 00:10:36.870 align:start position:0% A robots.txt file<00:10:34.800><c> tell</c><00:10:35.120><c> search</c><00:10:35.600><c> engine</c><00:10:35.960><c> crawlers</c><00:10:36.600><c> which</c> 00:10:36.870 --> 00:10:36.880 align:start position:0% file tell search engine crawlers which 00:10:36.880 --> 00:10:38.590 align:start position:0% file tell search engine crawlers which parts<00:10:37.240><c> of</c><00:10:37.360><c> your</c><00:10:37.520><c> site</c><00:10:37.880><c> they</c><00:10:38.040><c> are</c><00:10:38.120><c> allowed</c><00:10:38.440><c> to</c> 00:10:38.590 --> 00:10:38.600 align:start position:0% parts of your site they are allowed to 00:10:38.600 --> 00:10:42.110 align:start position:0% parts of your site they are allowed to access.<00:10:39.280><c> SEO</c><00:10:40.160><c> Lab</c><00:10:40.640><c> organizes</c><00:10:41.480><c> all</c><00:10:41.720><c> of</c><00:10:41.839><c> these</c> 00:10:42.110 --> 00:10:42.120 align:start position:0% access. SEO Lab organizes all of these 00:10:42.120 --> 00:10:44.710 align:start position:0% access. SEO Lab organizes all of these rules<00:10:42.480><c> by</c><00:10:42.680><c> which</c><00:10:42.960><c> bot</c><00:10:43.360><c> they</c><00:10:43.520><c> apply</c><00:10:43.920><c> to,</c><00:10:44.400><c> so</c><00:10:44.600><c> you</c> 00:10:44.710 --> 00:10:44.720 align:start position:0% rules by which bot they apply to, so you 00:10:44.720 --> 00:10:47.110 align:start position:0% rules by which bot they apply to, so you can<00:10:44.880><c> see</c><00:10:45.120><c> exactly</c><00:10:45.680><c> what</c><00:10:45.880><c> Google</c><00:10:46.200><c> bot</c><00:10:46.480><c> can</c><00:10:46.640><c> see,</c> 00:10:47.110 --> 00:10:47.120 align:start position:0% can see exactly what Google bot can see, 00:10:47.120 --> 00:10:50.150 align:start position:0% can see exactly what Google bot can see, what<00:10:47.400><c> RFs</c><00:10:47.880><c> can</c><00:10:48.120><c> see,</c><00:10:48.480><c> and</c><00:10:48.680><c> so</c><00:10:48.960><c> on,</c><00:10:49.400><c> all</c><00:10:49.680><c> grouped</c> 00:10:50.150 --> 00:10:50.160 align:start position:0% what RFs can see, and so on, all grouped 00:10:50.160 --> 00:10:52.710 align:start position:0% what RFs can see, and so on, all grouped and<00:10:50.280><c> collapsible.</c><00:10:51.240><c> At</c><00:10:51.400><c> the</c><00:10:51.480><c> very</c><00:10:51.920><c> top</c><00:10:52.360><c> of</c><00:10:52.440><c> this</c> 00:10:52.710 --> 00:10:52.720 align:start position:0% and collapsible. At the very top of this 00:10:52.720 --> 00:10:54.390 align:start position:0% and collapsible. At the very top of this robots.txt 00:10:54.390 --> 00:10:54.400 align:start position:0% robots.txt 00:10:54.400 --> 00:10:57.110 align:start position:0% robots.txt file,<00:10:54.960><c> before</c><00:10:55.440><c> any</c><00:10:55.680><c> of</c><00:10:55.800><c> the</c><00:10:55.920><c> normal</c><00:10:56.400><c> allow</c><00:10:56.960><c> or</c> 00:10:57.110 --> 00:10:57.120 align:start position:0% file, before any of the normal allow or 00:10:57.120 --> 00:10:59.590 align:start position:0% file, before any of the normal allow or disallow<00:10:57.720><c> rules,</c><00:10:58.320><c> there</c><00:10:58.480><c> is</c><00:10:58.600><c> a</c><00:10:58.680><c> whole</c><00:10:59.080><c> block</c> 00:10:59.590 --> 00:10:59.600 align:start position:0% disallow rules, there is a whole block 00:10:59.600 --> 00:11:01.750 align:start position:0% disallow rules, there is a whole block of<00:10:59.720><c> instructions</c><00:11:00.520><c> written</c><00:11:00.760><c> specifically</c><00:11:01.520><c> for</c> 00:11:01.750 --> 00:11:01.760 align:start position:0% of instructions written specifically for 00:11:01.760 --> 00:11:05.030 align:start position:0% of instructions written specifically for AI<00:11:02.120><c> agents.</c><00:11:02.880><c> It</c><00:11:03.040><c> points</c><00:11:03.440><c> to</c><00:11:03.600><c> an</c><00:11:03.839><c> agents.md</c> 00:11:05.030 --> 00:11:05.040 align:start position:0% AI agents. It points to an agents.md 00:11:05.040 --> 00:11:08.150 align:start position:0% AI agents. It points to an agents.md file.<00:11:05.680><c> It</c><00:11:05.839><c> lists</c><00:11:06.200><c> a</c><00:11:06.280><c> UCP</c><00:11:06.839><c> discovery</c><00:11:07.520><c> endpoint</c> 00:11:08.150 --> 00:11:08.160 align:start position:0% file. It lists a UCP discovery endpoint 00:11:08.160 --> 00:11:11.230 align:start position:0% file. It lists a UCP discovery endpoint and<00:11:08.320><c> an</c><00:11:08.440><c> actual</c><00:11:09.000><c> API</c><00:11:09.600><c> endpoint</c><00:11:10.080><c> for</c><00:11:10.320><c> AI</c><00:11:10.720><c> agents</c> 00:11:11.230 --> 00:11:11.240 align:start position:0% and an actual API endpoint for AI agents 00:11:11.240 --> 00:11:14.550 align:start position:0% and an actual API endpoint for AI agents to<00:11:11.400><c> use.</c><00:11:12.000><c> This</c><00:11:12.280><c> brings</c><00:11:12.600><c> us</c><00:11:12.800><c> to</c><00:11:13.080><c> AI</c><00:11:13.480><c> visibility.</c> 00:11:14.550 --> 00:11:14.560 align:start position:0% to use. This brings us to AI visibility. 00:11:14.560 --> 00:11:18.110 align:start position:0% to use. This brings us to AI visibility. There<00:11:14.720><c> are</c><00:11:14.839><c> two</c><00:11:15.120><c> tabs</c><00:11:15.560><c> here,</c><00:11:16.000><c> llms.txt</c> 00:11:18.110 --> 00:11:18.120 align:start position:0% There are two tabs here, llms.txt 00:11:18.120 --> 00:11:20.030 align:start position:0% There are two tabs here, llms.txt and<00:11:18.400><c> agents.md.</c> 00:11:20.030 --> 00:11:20.040 align:start position:0% and agents.md. 00:11:20.040 --> 00:11:22.190 align:start position:0% and agents.md. The<00:11:20.240><c> llms.txt</c> 00:11:22.190 --> 00:11:22.200 align:start position:0% The llms.txt 00:11:22.200 --> 00:11:24.510 align:start position:0% The llms.txt tab<00:11:22.600><c> lets</c><00:11:22.839><c> you</c><00:11:23.000><c> fill</c><00:11:23.240><c> in</c><00:11:23.360><c> your</c><00:11:23.520><c> store</c><00:11:23.880><c> name,</c><00:11:24.440><c> a</c> 00:11:24.510 --> 00:11:24.520 align:start position:0% tab lets you fill in your store name, a 00:11:24.520 --> 00:11:26.670 align:start position:0% tab lets you fill in your store name, a description,<00:11:25.400><c> and</c><00:11:25.600><c> links</c><00:11:25.920><c> to</c><00:11:26.040><c> your</c><00:11:26.200><c> social</c> 00:11:26.670 --> 00:11:26.680 align:start position:0% description, and links to your social 00:11:26.680 --> 00:11:28.990 align:start position:0% description, and links to your social profiles,<00:11:27.640><c> all</c><00:11:27.880><c> written</c><00:11:28.200><c> specifically</c><00:11:28.880><c> to</c> 00:11:28.990 --> 00:11:29.000 align:start position:0% profiles, all written specifically to 00:11:29.000 --> 00:11:31.230 align:start position:0% profiles, all written specifically to help<00:11:29.280><c> large</c><00:11:29.720><c> language</c><00:11:30.160><c> models</c><00:11:30.520><c> understand</c> 00:11:31.230 --> 00:11:31.240 align:start position:0% help large language models understand 00:11:31.240 --> 00:11:33.270 align:start position:0% help large language models understand what<00:11:31.480><c> your</c><00:11:31.600><c> store</c><00:11:32.040><c> is</c><00:11:32.240><c> and</c><00:11:32.440><c> what</c><00:11:32.600><c> you</c><00:11:32.720><c> sell.</c> 00:11:33.270 --> 00:11:33.280 align:start position:0% what your store is and what you sell. 00:11:33.280 --> 00:11:35.470 align:start position:0% what your store is and what you sell. Click<00:11:33.560><c> view</c><00:11:33.760><c> to</c><00:11:33.840><c> see</c><00:11:34.000><c> the</c><00:11:34.240><c> actual</c><00:11:34.800><c> generated</c> 00:11:35.470 --> 00:11:35.480 align:start position:0% Click view to see the actual generated 00:11:35.480 --> 00:11:38.830 align:start position:0% Click view to see the actual generated file.<00:11:36.080><c> Now,</c><00:11:36.360><c> this</c><00:11:36.760><c> agents.md</c><00:11:38.080><c> tab</c><00:11:38.520><c> is</c><00:11:38.680><c> the</c> 00:11:38.830 --> 00:11:38.840 align:start position:0% file. Now, this agents.md tab is the 00:11:38.840 --> 00:11:41.070 align:start position:0% file. Now, this agents.md tab is the real<00:11:39.240><c> headline</c><00:11:39.720><c> feature.</c><00:11:40.360><c> There</c><00:11:40.560><c> is</c><00:11:40.680><c> a</c><00:11:40.720><c> banner</c> 00:11:41.070 --> 00:11:41.080 align:start position:0% real headline feature. There is a banner 00:11:41.080 --> 00:11:43.230 align:start position:0% real headline feature. There is a banner right<00:11:41.360><c> here</c><00:11:41.640><c> explaining</c><00:11:42.200><c> that</c><00:11:42.400><c> Shopify</c><00:11:43.040><c> has</c> 00:11:43.230 --> 00:11:43.240 align:start position:0% right here explaining that Shopify has 00:11:43.240 --> 00:11:45.710 align:start position:0% right here explaining that Shopify has actually<00:11:43.720><c> moved</c><00:11:44.120><c> to</c><00:11:44.280><c> a</c><00:11:44.360><c> new</c><00:11:44.680><c> standard</c><00:11:45.280><c> called</c> 00:11:45.710 --> 00:11:45.720 align:start position:0% actually moved to a new standard called 00:11:45.720 --> 00:11:47.350 align:start position:0% actually moved to a new standard called agents.md. 00:11:47.350 --> 00:11:47.360 align:start position:0% agents.md. 00:11:47.360 --> 00:11:50.230 align:start position:0% agents.md. Your<00:11:47.600><c> old</c><00:11:48.000><c> llms.txt</c> 00:11:50.230 --> 00:11:50.240 align:start position:0% Your old llms.txt 00:11:50.240 --> 00:11:53.110 align:start position:0% Your old llms.txt file<00:11:50.680><c> now</c><00:11:51.000><c> redirects</c><00:11:51.760><c> here.</c><00:11:52.320><c> This</c><00:11:52.600><c> file</c><00:11:53.000><c> is</c> 00:11:53.110 --> 00:11:53.120 align:start position:0% file now redirects here. This file is 00:11:53.120 --> 00:11:55.990 align:start position:0% file now redirects here. This file is the<00:11:53.240><c> primary</c><00:11:53.880><c> discovery</c><00:11:54.520><c> file</c><00:11:54.960><c> for</c><00:11:55.280><c> AI</c><00:11:55.760><c> and</c> 00:11:55.990 --> 00:11:56.000 align:start position:0% the primary discovery file for AI and 00:11:56.000 --> 00:11:58.870 align:start position:0% the primary discovery file for AI and agentic<00:11:56.560><c> shopping</c><00:11:57.080><c> experiences.</c><00:11:58.160><c> When</c><00:11:58.320><c> an</c><00:11:58.560><c> AI</c> 00:11:58.870 --> 00:11:58.880 align:start position:0% agentic shopping experiences. When an AI 00:11:58.880 --> 00:12:01.270 align:start position:0% agentic shopping experiences. When an AI shopping<00:11:59.360><c> assistant</c><00:12:00.160><c> lands</c><00:12:00.400><c> on</c><00:12:00.520><c> your</c><00:12:00.640><c> store,</c> 00:12:01.270 --> 00:12:01.280 align:start position:0% shopping assistant lands on your store, 00:12:01.280 --> 00:12:03.390 align:start position:0% shopping assistant lands on your store, this<00:12:01.520><c> is</c><00:12:01.680><c> the</c><00:12:01.800><c> file</c><00:12:02.160><c> it</c><00:12:02.280><c> reads</c><00:12:02.640><c> first</c><00:12:03.280><c> to</c> 00:12:03.390 --> 00:12:03.400 align:start position:0% this is the file it reads first to 00:12:03.400 --> 00:12:05.910 align:start position:0% this is the file it reads first to understand<00:12:03.960><c> how</c><00:12:04.040><c> to</c><00:12:04.200><c> interact</c><00:12:04.680><c> with</c><00:12:04.840><c> you.</c><00:12:05.280><c> And</c> 00:12:05.910 --> 00:12:05.920 align:start position:0% understand how to interact with you. And 00:12:05.920 --> 00:12:09.750 align:start position:0% understand how to interact with you. And SEO<00:12:06.720><c> Lab</c><00:12:07.480><c> generates</c><00:12:08.200><c> the</c><00:12:08.360><c> entire</c><00:12:09.040><c> thing</c><00:12:09.480><c> for</c> 00:12:09.750 --> 00:12:09.760 align:start position:0% SEO Lab generates the entire thing for 00:12:09.760 --> 00:12:12.070 align:start position:0% SEO Lab generates the entire thing for you.<00:12:10.200><c> It</c><00:12:10.360><c> includes</c><00:12:10.760><c> a</c><00:12:10.840><c> section</c><00:12:11.320><c> specifically</c> 00:12:12.070 --> 00:12:12.080 align:start position:0% you. It includes a section specifically 00:12:12.080 --> 00:12:14.110 align:start position:0% you. It includes a section specifically for<00:12:12.240><c> personal</c><00:12:12.800><c> shopping</c><00:12:13.280><c> assistants,</c> 00:12:14.110 --> 00:12:14.120 align:start position:0% for personal shopping assistants, 00:12:14.120 --> 00:12:16.310 align:start position:0% for personal shopping assistants, recommending<00:12:14.840><c> they</c><00:12:15.000><c> install</c><00:12:15.520><c> the</c><00:12:15.640><c> Shopify</c> 00:12:16.310 --> 00:12:16.320 align:start position:0% recommending they install the Shopify 00:12:16.320 --> 00:12:18.550 align:start position:0% recommending they install the Shopify shopping<00:12:16.840><c> skill</c><00:12:17.280><c> so</c><00:12:17.400><c> they</c><00:12:17.560><c> can</c><00:12:17.720><c> transact</c> 00:12:18.550 --> 00:12:18.560 align:start position:0% shopping skill so they can transact 00:12:18.560 --> 00:12:20.710 align:start position:0% shopping skill so they can transact properly.<00:12:19.400><c> It</c><00:12:19.560><c> defines</c><00:12:20.080><c> your</c><00:12:20.200><c> commerce</c> 00:12:20.710 --> 00:12:20.720 align:start position:0% properly. It defines your commerce 00:12:20.720 --> 00:12:23.590 align:start position:0% properly. It defines your commerce protocol<00:12:21.520><c> with</c><00:12:21.680><c> a</c><00:12:21.720><c> discovery</c><00:12:22.480><c> endpoint</c><00:12:23.400><c> and</c> 00:12:23.590 --> 00:12:23.600 align:start position:0% protocol with a discovery endpoint and 00:12:23.600 --> 00:12:26.430 align:start position:0% protocol with a discovery endpoint and an<00:12:23.840><c> MCP</c><00:12:24.760><c> endpoint,</c><00:12:25.560><c> which</c><00:12:25.720><c> is</c><00:12:25.840><c> essentially</c> 00:12:26.430 --> 00:12:26.440 align:start position:0% an MCP endpoint, which is essentially 00:12:26.440 --> 00:12:28.630 align:start position:0% an MCP endpoint, which is essentially the<00:12:26.560><c> language</c><00:12:27.040><c> AI</c><00:12:27.400><c> agents</c><00:12:27.840><c> use</c><00:12:28.160><c> to</c><00:12:28.280><c> browse</c> 00:12:28.630 --> 00:12:28.640 align:start position:0% the language AI agents use to browse 00:12:28.640 --> 00:12:31.030 align:start position:0% the language AI agents use to browse your<00:12:28.840><c> catalog,</c><00:12:29.600><c> your</c><00:12:29.800><c> collections,</c><00:12:30.760><c> run</c> 00:12:31.030 --> 00:12:31.040 align:start position:0% your catalog, your collections, run 00:12:31.040 --> 00:12:33.230 align:start position:0% your catalog, your collections, run searches,<00:12:31.720><c> and</c><00:12:31.960><c> even</c><00:12:32.200><c> understand</c><00:12:32.720><c> your</c><00:12:32.880><c> cart</c> 00:12:33.230 --> 00:12:33.240 align:start position:0% searches, and even understand your cart 00:12:33.240 --> 00:12:35.750 align:start position:0% searches, and even understand your cart and<00:12:33.360><c> checkout</c><00:12:33.840><c> flow.</c><00:12:34.480><c> It</c><00:12:34.640><c> links</c><00:12:34.880><c> your</c><00:12:35.000><c> sitemap</c> 00:12:35.750 --> 00:12:35.760 align:start position:0% and checkout flow. It links your sitemap 00:12:35.760 --> 00:12:38.190 align:start position:0% and checkout flow. It links your sitemap and<00:12:35.880><c> your</c><00:12:36.000><c> store</c><00:12:36.400><c> policies,</c><00:12:37.440><c> so</c><00:12:37.640><c> an</c><00:12:37.839><c> AI</c> 00:12:38.190 --> 00:12:38.200 align:start position:0% and your store policies, so an AI 00:12:38.200 --> 00:12:40.150 align:start position:0% and your store policies, so an AI assistant<00:12:38.800><c> has</c><00:12:39.000><c> everything</c><00:12:39.400><c> it</c><00:12:39.560><c> needs</c><00:12:40.000><c> to</c> 00:12:40.150 --> 00:12:40.160 align:start position:0% assistant has everything it needs to 00:12:40.160 --> 00:12:43.030 align:start position:0% assistant has everything it needs to represent<00:12:40.880><c> your</c><00:12:41.040><c> store</c><00:12:41.600><c> accurately.</c><00:12:42.600><c> Moving</c> 00:12:43.030 --> 00:12:43.040 align:start position:0% represent your store accurately. Moving 00:12:43.040 --> 00:12:45.950 align:start position:0% represent your store accurately. Moving on<00:12:43.240><c> to</c><00:12:43.520><c> URL</c><00:12:44.240><c> management.</c><00:12:45.120><c> Two</c><00:12:45.240><c> tabs</c><00:12:45.600><c> here,</c> 00:12:45.950 --> 00:12:45.960 align:start position:0% on to URL management. Two tabs here, 00:12:45.960 --> 00:12:49.270 align:start position:0% on to URL management. Two tabs here, broken<00:12:46.400><c> links</c><00:12:46.800><c> and</c><00:12:47.040><c> HTML</c><00:12:48.040><c> sitemap.</c><00:12:48.839><c> Broken</c> 00:12:49.270 --> 00:12:49.280 align:start position:0% broken links and HTML sitemap. Broken 00:12:49.280 --> 00:12:51.510 align:start position:0% broken links and HTML sitemap. Broken links<00:12:49.640><c> are</c><00:12:49.720><c> one</c><00:12:49.880><c> of</c><00:12:49.960><c> those</c><00:12:50.200><c> silent</c><00:12:50.839><c> SEO</c> 00:12:51.510 --> 00:12:51.520 align:start position:0% links are one of those silent SEO 00:12:51.520 --> 00:12:54.390 align:start position:0% links are one of those silent SEO killers.<00:12:52.360><c> Every</c><00:12:52.640><c> 404</c><00:12:53.360><c> error</c><00:12:53.720><c> on</c><00:12:53.839><c> your</c><00:12:53.960><c> store</c> 00:12:54.390 --> 00:12:54.400 align:start position:0% killers. Every 404 error on your store 00:12:54.400 --> 00:12:56.670 align:start position:0% killers. Every 404 error on your store is<00:12:54.560><c> a</c><00:12:54.640><c> dead</c><00:12:54.960><c> end</c><00:12:55.280><c> for</c><00:12:55.440><c> both</c><00:12:55.720><c> visitors</c><00:12:56.400><c> and</c> 00:12:56.670 --> 00:12:56.680 align:start position:0% is a dead end for both visitors and 00:12:56.680 --> 00:12:58.910 align:start position:0% is a dead end for both visitors and search<00:12:56.960><c> engines,</c><00:12:57.680><c> and</c><00:12:57.839><c> it</c><00:12:57.920><c> can</c><00:12:58.080><c> quietly</c><00:12:58.640><c> hurt</c> 00:12:58.910 --> 00:12:58.920 align:start position:0% search engines, and it can quietly hurt 00:12:58.920 --> 00:13:01.710 align:start position:0% search engines, and it can quietly hurt your<00:12:59.080><c> rankings</c><00:12:59.600><c> over</c><00:12:59.839><c> time.</c><00:13:00.440><c> SEO</c><00:13:00.960><c> Lab</c><00:13:01.360><c> has</c><00:13:01.520><c> an</c> 00:13:01.710 --> 00:13:01.720 align:start position:0% your rankings over time. SEO Lab has an 00:13:01.720 --> 00:13:04.150 align:start position:0% your rankings over time. SEO Lab has an auto<00:13:02.000><c> fix</c><00:13:02.360><c> toggle</c><00:13:02.800><c> that</c><00:13:03.000><c> monitors</c><00:13:03.720><c> for</c><00:13:03.839><c> these</c> 00:13:04.150 --> 00:13:04.160 align:start position:0% auto fix toggle that monitors for these 00:13:04.160 --> 00:13:06.630 align:start position:0% auto fix toggle that monitors for these errors<00:13:04.680><c> and</c><00:13:04.920><c> automatically</c><00:13:05.680><c> redirects</c><00:13:06.400><c> them</c> 00:13:06.630 --> 00:13:06.640 align:start position:0% errors and automatically redirects them 00:13:06.640 --> 00:13:08.790 align:start position:0% errors and automatically redirects them to<00:13:06.760><c> the</c><00:13:06.880><c> right</c><00:13:07.200><c> page.</c><00:13:07.839><c> You</c><00:13:08.000><c> also</c><00:13:08.280><c> get</c><00:13:08.440><c> a</c><00:13:08.520><c> full</c> 00:13:08.790 --> 00:13:08.800 align:start position:0% to the right page. You also get a full 00:13:08.800 --> 00:13:11.390 align:start position:0% to the right page. You also get a full breakdown<00:13:09.320><c> of</c><00:13:09.520><c> unresolved</c><00:13:10.360><c> links,</c><00:13:10.920><c> a</c><00:13:11.040><c> place</c> 00:13:11.390 --> 00:13:11.400 align:start position:0% breakdown of unresolved links, a place 00:13:11.400 --> 00:13:13.710 align:start position:0% breakdown of unresolved links, a place to<00:13:11.520><c> manage</c><00:13:11.880><c> your</c><00:13:12.040><c> existing</c><00:13:12.640><c> redirects,</c><00:13:13.480><c> and</c><00:13:13.640><c> a</c> 00:13:13.710 --> 00:13:13.720 align:start position:0% to manage your existing redirects, and a 00:13:13.720 --> 00:13:15.990 align:start position:0% to manage your existing redirects, and a list<00:13:14.040><c> of</c><00:13:14.160><c> links</c><00:13:14.480><c> you</c><00:13:14.560><c> have</c><00:13:14.680><c> chosen</c><00:13:15.160><c> to</c><00:13:15.320><c> ignore.</c> 00:13:15.990 --> 00:13:16.000 align:start position:0% list of links you have chosen to ignore. 00:13:16.000 --> 00:13:18.030 align:start position:0% list of links you have chosen to ignore. Plus<00:13:16.320><c> tools</c><00:13:16.680><c> to</c><00:13:16.800><c> find</c><00:13:17.120><c> broken</c><00:13:17.600><c> links</c><00:13:17.920><c> and</c> 00:13:18.030 --> 00:13:18.040 align:start position:0% Plus tools to find broken links and 00:13:18.040 --> 00:13:20.510 align:start position:0% Plus tools to find broken links and create<00:13:18.400><c> redirects</c><00:13:18.960><c> manually</c><00:13:19.600><c> if</c><00:13:19.720><c> you</c><00:13:19.839><c> prefer.</c> 00:13:20.510 --> 00:13:20.520 align:start position:0% create redirects manually if you prefer. 00:13:20.520 --> 00:13:24.150 align:start position:0% create redirects manually if you prefer. The<00:13:20.839><c> HTML</c><00:13:22.240><c> sitemap</c><00:13:22.880><c> tab</c><00:13:23.480><c> generates</c><00:13:24.080><c> a</c> 00:13:24.150 --> 00:13:24.160 align:start position:0% The HTML sitemap tab generates a 00:13:24.160 --> 00:13:26.790 align:start position:0% The HTML sitemap tab generates a human-readable<00:13:25.280><c> sitemap</c><00:13:25.880><c> of</c><00:13:26.000><c> your</c><00:13:26.160><c> store,</c> 00:13:26.790 --> 00:13:26.800 align:start position:0% human-readable sitemap of your store, 00:13:26.800 --> 00:13:29.710 align:start position:0% human-readable sitemap of your store, separate<00:13:27.320><c> from</c><00:13:27.480><c> the</c><00:13:27.600><c> technical</c><00:13:28.360><c> XML</c><00:13:29.080><c> site</c><00:13:29.400><c> map</c> 00:13:29.710 --> 00:13:29.720 align:start position:0% separate from the technical XML site map 00:13:29.720 --> 00:13:32.230 align:start position:0% separate from the technical XML site map Shopify<00:13:30.440><c> already</c><00:13:30.920><c> creates.</c><00:13:31.760><c> You</c><00:13:31.880><c> choose</c> 00:13:32.230 --> 00:13:32.240 align:start position:0% Shopify already creates. You choose 00:13:32.240 --> 00:13:34.390 align:start position:0% Shopify already creates. You choose which<00:13:32.480><c> content</c><00:13:33.120><c> types</c><00:13:33.560><c> to</c><00:13:33.680><c> include:</c> 00:13:34.390 --> 00:13:34.400 align:start position:0% which content types to include: 00:13:34.400 --> 00:13:37.190 align:start position:0% which content types to include: products,<00:13:35.120><c> collections,</c><00:13:36.040><c> blogs,</c><00:13:36.760><c> blog</c> 00:13:37.190 --> 00:13:37.200 align:start position:0% products, collections, blogs, blog 00:13:37.200 --> 00:13:39.950 align:start position:0% products, collections, blogs, blog posts,<00:13:37.960><c> and</c><00:13:38.200><c> pages,</c><00:13:38.920><c> and</c><00:13:39.080><c> you</c><00:13:39.160><c> can</c><00:13:39.400><c> limit</c><00:13:39.800><c> how</c> 00:13:39.950 --> 00:13:39.960 align:start position:0% posts, and pages, and you can limit how 00:13:39.960 --> 00:13:42.590 align:start position:0% posts, and pages, and you can limit how many<00:13:40.320><c> items</c><00:13:40.760><c> show</c><00:13:41.000><c> per</c><00:13:41.200><c> section.</c><00:13:41.920><c> This</c><00:13:42.200><c> gives</c> 00:13:42.590 --> 00:13:42.600 align:start position:0% many items show per section. This gives 00:13:42.600 --> 00:13:45.270 align:start position:0% many items show per section. This gives both<00:13:42.960><c> visitors</c><00:13:43.720><c> and</c><00:13:43.920><c> search</c><00:13:44.280><c> engines</c><00:13:45.160><c> a</c> 00:13:45.270 --> 00:13:45.280 align:start position:0% both visitors and search engines a 00:13:45.280 --> 00:13:47.670 align:start position:0% both visitors and search engines a clean,<00:13:45.760><c> organized</c><00:13:46.480><c> map</c><00:13:46.840><c> of</c><00:13:47.080><c> everything</c><00:13:47.560><c> your</c> 00:13:47.670 --> 00:13:47.680 align:start position:0% clean, organized map of everything your 00:13:47.680 --> 00:13:50.110 align:start position:0% clean, organized map of everything your store<00:13:48.040><c> has</c><00:13:48.280><c> to</c><00:13:48.440><c> offer.</c><00:13:49.160><c> Now,</c><00:13:49.480><c> this</c><00:13:49.720><c> next</c> 00:13:50.110 --> 00:13:50.120 align:start position:0% store has to offer. Now, this next 00:13:50.120 --> 00:13:52.670 align:start position:0% store has to offer. Now, this next section<00:13:50.560><c> is</c><00:13:50.720><c> one</c><00:13:50.840><c> of</c><00:13:50.960><c> my</c><00:13:51.120><c> favorites:</c><00:13:51.960><c> keyword</c> 00:13:52.670 --> 00:13:52.680 align:start position:0% section is one of my favorites: keyword 00:13:52.680 --> 00:13:55.350 align:start position:0% section is one of my favorites: keyword analysis.<00:13:53.880><c> You</c><00:13:54.040><c> type</c><00:13:54.320><c> in</c><00:13:54.440><c> a</c><00:13:54.480><c> keyword,</c><00:13:55.200><c> pick</c> 00:13:55.350 --> 00:13:55.360 align:start position:0% analysis. You type in a keyword, pick 00:13:55.360 --> 00:13:57.310 align:start position:0% analysis. You type in a keyword, pick your<00:13:55.480><c> country,</c><00:13:56.040><c> here</c><00:13:56.280><c> it</c><00:13:56.360><c> is</c><00:13:56.520><c> set</c><00:13:56.720><c> to</c><00:13:56.840><c> United</c> 00:13:57.310 --> 00:13:57.320 align:start position:0% your country, here it is set to United 00:13:57.320 --> 00:13:59.550 align:start position:0% your country, here it is set to United States,<00:13:57.840><c> and</c><00:13:58.160><c> optionally</c><00:13:58.880><c> filter</c><00:13:59.360><c> by</c> 00:13:59.550 --> 00:13:59.560 align:start position:0% States, and optionally filter by 00:13:59.560 --> 00:14:02.950 align:start position:0% States, and optionally filter by competition<00:14:00.400><c> level,</c><00:14:00.920><c> low,</c><00:14:01.480><c> medium,</c><00:14:02.080><c> or</c><00:14:02.320><c> high.</c> 00:14:02.950 --> 00:14:02.960 align:start position:0% competition level, low, medium, or high. 00:14:02.960 --> 00:14:04.590 align:start position:0% competition level, low, medium, or high. Let<00:14:03.160><c> us</c><00:14:03.280><c> search</c><00:14:03.560><c> for</c><00:14:03.680><c> something</c><00:14:04.040><c> broad,</c><00:14:04.440><c> like</c> 00:14:04.590 --> 00:14:04.600 align:start position:0% Let us search for something broad, like 00:14:04.600 --> 00:14:08.350 align:start position:0% Let us search for something broad, like skin<00:14:04.960><c> care.</c><00:14:05.480><c> Look</c><00:14:05.640><c> at</c><00:14:05.760><c> this:</c><00:14:06.240><c> 301,000</c> 00:14:08.350 --> 00:14:08.360 align:start position:0% skin care. Look at this: 301,000 00:14:08.360 --> 00:14:10.350 align:start position:0% skin care. Look at this: 301,000 average<00:14:08.720><c> monthly</c><00:14:09.120><c> searches.</c><00:14:09.840><c> That</c><00:14:10.040><c> sounds</c> 00:14:10.350 --> 00:14:10.360 align:start position:0% average monthly searches. That sounds 00:14:10.360 --> 00:14:12.630 align:start position:0% average monthly searches. That sounds amazing<00:14:11.120><c> until</c><00:14:11.400><c> you</c><00:14:11.520><c> see</c><00:14:11.680><c> the</c><00:14:11.800><c> competition</c> 00:14:12.630 --> 00:14:12.640 align:start position:0% amazing until you see the competition 00:14:12.640 --> 00:14:14.710 align:start position:0% amazing until you see the competition rating,<00:14:13.120><c> which</c><00:14:13.320><c> is</c><00:14:13.440><c> high,</c><00:14:13.920><c> and</c><00:14:14.040><c> the</c><00:14:14.160><c> trend,</c> 00:14:14.710 --> 00:14:14.720 align:start position:0% rating, which is high, and the trend, 00:14:14.720 --> 00:14:17.950 align:start position:0% rating, which is high, and the trend, which<00:14:14.880><c> is</c><00:14:15.000><c> down</c><00:14:15.400><c> 45%.</c><00:14:16.880><c> High</c><00:14:17.000><c> competition</c><00:14:17.680><c> plus</c> 00:14:17.950 --> 00:14:17.960 align:start position:0% which is down 45%. High competition plus 00:14:17.960 --> 00:14:20.790 align:start position:0% which is down 45%. High competition plus high<00:14:18.160><c> volume</c><00:14:18.640><c> plus</c><00:14:19.120><c> a</c><00:14:19.240><c> declining</c><00:14:19.880><c> trend</c><00:14:20.360><c> means</c> 00:14:20.790 --> 00:14:20.800 align:start position:0% high volume plus a declining trend means 00:14:20.800 --> 00:14:23.510 align:start position:0% high volume plus a declining trend means this<00:14:21.040><c> is</c><00:14:21.200><c> an</c><00:14:21.320><c> extremely</c><00:14:22.160><c> difficult</c><00:14:22.920><c> keyword</c> 00:14:23.510 --> 00:14:23.520 align:start position:0% this is an extremely difficult keyword 00:14:23.520 --> 00:14:26.070 align:start position:0% this is an extremely difficult keyword to<00:14:23.680><c> actually</c><00:14:24.160><c> rank</c><00:14:24.560><c> for.</c><00:14:25.080><c> Now,</c><00:14:25.280><c> here</c><00:14:25.680><c> is</c><00:14:25.920><c> the</c> 00:14:26.070 --> 00:14:26.080 align:start position:0% to actually rank for. Now, here is the 00:14:26.080 --> 00:14:28.750 align:start position:0% to actually rank for. Now, here is the sweet<00:14:26.800><c> spot.</c><00:14:27.560><c> I</c><00:14:27.680><c> searched</c><00:14:28.160><c> vitamin</c><00:14:28.560><c> D</c> 00:14:28.750 --> 00:14:28.760 align:start position:0% sweet spot. I searched vitamin D 00:14:28.760 --> 00:14:30.550 align:start position:0% sweet spot. I searched vitamin D supplement,<00:14:29.560><c> and</c><00:14:29.720><c> look</c><00:14:29.839><c> at</c><00:14:29.960><c> this.</c><00:14:30.360><c> And</c><00:14:30.480><c> the</c> 00:14:30.550 --> 00:14:30.560 align:start position:0% supplement, and look at this. And the 00:14:30.560 --> 00:14:34.230 align:start position:0% supplement, and look at this. And the competition<00:14:31.280><c> is</c><00:14:31.480><c> rated</c><00:14:31.880><c> low,</c><00:14:32.480><c> with</c><00:14:32.640><c> a</c><00:14:32.720><c> flat</c><00:14:33.200><c> 0%</c> 00:14:34.230 --> 00:14:34.240 align:start position:0% competition is rated low, with a flat 0% 00:14:34.240 --> 00:14:36.350 align:start position:0% competition is rated low, with a flat 0% trend.<00:14:34.839><c> This</c><00:14:35.000><c> is</c><00:14:35.120><c> exactly</c><00:14:35.560><c> what</c><00:14:35.720><c> you</c><00:14:35.839><c> want:</c> 00:14:36.350 --> 00:14:36.360 align:start position:0% trend. This is exactly what you want: 00:14:36.360 --> 00:14:38.670 align:start position:0% trend. This is exactly what you want: high<00:14:36.520><c> volume,</c><00:14:37.200><c> low</c><00:14:37.400><c> competition.</c><00:14:38.400><c> When</c><00:14:38.560><c> you</c> 00:14:38.670 --> 00:14:38.680 align:start position:0% high volume, low competition. When you 00:14:38.680 --> 00:14:40.910 align:start position:0% high volume, low competition. When you find<00:14:38.960><c> a</c><00:14:39.000><c> keyword</c><00:14:39.520><c> worth</c><00:14:39.720><c> targeting,</c><00:14:40.600><c> hit</c><00:14:40.839><c> the</c> 00:14:40.910 --> 00:14:40.920 align:start position:0% find a keyword worth targeting, hit the 00:14:40.920 --> 00:14:43.310 align:start position:0% find a keyword worth targeting, hit the collect<00:14:41.400><c> button</c><00:14:41.720><c> to</c><00:14:41.880><c> save</c><00:14:42.200><c> it,</c><00:14:42.800><c> and</c><00:14:42.920><c> it</c><00:14:43.000><c> gets</c> 00:14:43.310 --> 00:14:43.320 align:start position:0% collect button to save it, and it gets 00:14:43.320 --> 00:14:46.230 align:start position:0% collect button to save it, and it gets added<00:14:43.720><c> to</c><00:14:43.880><c> your</c><00:14:44.120><c> saved</c><00:14:44.839><c> keywords</c><00:14:45.480><c> list,</c><00:14:46.080><c> so</c> 00:14:46.230 --> 00:14:46.240 align:start position:0% added to your saved keywords list, so 00:14:46.240 --> 00:14:48.710 align:start position:0% added to your saved keywords list, so you<00:14:46.360><c> can</c><00:14:46.600><c> build</c><00:14:47.000><c> out</c><00:14:47.280><c> a</c><00:14:47.360><c> content</c><00:14:48.120><c> and</c><00:14:48.280><c> product</c> 00:14:48.710 --> 00:14:48.720 align:start position:0% you can build out a content and product 00:14:48.720 --> 00:14:50.950 align:start position:0% you can build out a content and product strategy<00:14:49.320><c> around</c><00:14:49.680><c> it</c><00:14:49.839><c> later</c><00:14:50.160><c> without</c><00:14:50.560><c> losing</c> 00:14:50.950 --> 00:14:50.960 align:start position:0% strategy around it later without losing 00:14:50.960 --> 00:14:53.870 align:start position:0% strategy around it later without losing track<00:14:51.320><c> of</c><00:14:51.440><c> your</c><00:14:51.640><c> research.</c><00:14:52.760><c> Last</c><00:14:53.160><c> section</c><00:14:53.640><c> is</c> 00:14:53.870 --> 00:14:53.880 align:start position:0% track of your research. Last section is 00:14:53.880 --> 00:14:55.950 align:start position:0% track of your research. Last section is other<00:14:54.240><c> tools.</c><00:14:55.000><c> Four</c><00:14:55.280><c> tabs</c><00:14:55.640><c> here:</c> 00:14:55.950 --> 00:14:55.960 align:start position:0% other tools. Four tabs here: 00:14:55.960 --> 00:14:58.829 align:start position:0% other tools. Four tabs here: competition,<00:14:56.880><c> backlink</c><00:14:57.400><c> analysis,</c><00:14:58.320><c> refer</c> 00:14:58.829 --> 00:14:58.839 align:start position:0% competition, backlink analysis, refer 00:14:58.839 --> 00:15:01.190 align:start position:0% competition, backlink analysis, refer analysis,<00:14:59.720><c> and</c><00:14:59.920><c> link</c><00:15:00.200><c> analysis.</c><00:15:01.000><c> In</c><00:15:01.120><c> the</c> 00:15:01.190 --> 00:15:01.200 align:start position:0% analysis, and link analysis. In the 00:15:01.200 --> 00:15:04.190 align:start position:0% analysis, and link analysis. In the competition<00:15:01.920><c> tab,</c><00:15:02.320><c> you</c><00:15:02.440><c> enter</c><00:15:02.839><c> a</c><00:15:02.960><c> URL</c><00:15:04.000><c> and</c><00:15:04.160><c> a</c> 00:15:04.190 --> 00:15:04.200 align:start position:0% competition tab, you enter a URL and a 00:15:04.200 --> 00:15:06.190 align:start position:0% competition tab, you enter a URL and a target<00:15:04.760><c> keyword.</c><00:15:05.440><c> I</c><00:15:05.480><c> tried</c><00:15:05.800><c> this</c><00:15:05.960><c> with</c><00:15:06.080><c> the</c> 00:15:06.190 --> 00:15:06.200 align:start position:0% target keyword. I tried this with the 00:15:06.200 --> 00:15:08.510 align:start position:0% target keyword. I tried this with the keyword<00:15:06.720><c> shoes.</c><00:15:07.280><c> Then</c><00:15:07.520><c> below</c><00:15:07.800><c> that,</c><00:15:08.160><c> it</c><00:15:08.280><c> shows</c> 00:15:08.510 --> 00:15:08.520 align:start position:0% keyword shoes. Then below that, it shows 00:15:08.520 --> 00:15:11.270 align:start position:0% keyword shoes. Then below that, it shows the<00:15:08.640><c> table,</c><00:15:09.400><c> ranking</c><00:15:09.960><c> who</c><00:15:10.200><c> actually</c><00:15:10.839><c> does</c> 00:15:11.270 --> 00:15:11.280 align:start position:0% the table, ranking who actually does 00:15:11.280 --> 00:15:13.630 align:start position:0% the table, ranking who actually does show<00:15:11.600><c> up,</c><00:15:11.839><c> their</c><00:15:12.040><c> backlink</c><00:15:12.720><c> counts,</c><00:15:13.280><c> and</c><00:15:13.480><c> how</c> 00:15:13.630 --> 00:15:13.640 align:start position:0% show up, their backlink counts, and how 00:15:13.640 --> 00:15:15.990 align:start position:0% show up, their backlink counts, and how many<00:15:13.880><c> of</c><00:15:14.000><c> those</c><00:15:14.320><c> are</c><00:15:14.480><c> dofollow</c><00:15:15.400><c> versus</c> 00:15:15.990 --> 00:15:16.000 align:start position:0% many of those are dofollow versus 00:15:16.000 --> 00:15:19.270 align:start position:0% many of those are dofollow versus nofollow.<00:15:17.120><c> Backlink</c><00:15:17.640><c> analysis:</c><00:15:18.600><c> enter</c><00:15:19.000><c> your</c> 00:15:19.270 --> 00:15:19.280 align:start position:0% nofollow. Backlink analysis: enter your 00:15:19.280 --> 00:15:22.310 align:start position:0% nofollow. Backlink analysis: enter your URL,<00:15:20.320><c> and</c><00:15:20.480><c> it</c><00:15:20.600><c> shows</c><00:15:20.920><c> you</c><00:15:21.080><c> every</c><00:15:21.400><c> site</c><00:15:21.800><c> linking</c> 00:15:22.310 --> 00:15:22.320 align:start position:0% URL, and it shows you every site linking 00:15:22.320 --> 00:15:24.750 align:start position:0% URL, and it shows you every site linking back<00:15:22.600><c> to</c><00:15:22.800><c> you.</c><00:15:23.200><c> The</c><00:15:23.360><c> anchor</c><00:15:23.640><c> text</c><00:15:24.040><c> they</c><00:15:24.200><c> used</c> 00:15:24.750 --> 00:15:24.760 align:start position:0% back to you. The anchor text they used 00:15:24.760 --> 00:15:26.790 align:start position:0% back to you. The anchor text they used and<00:15:24.920><c> the</c><00:15:25.000><c> page</c><00:15:25.520><c> authority</c><00:15:26.200><c> and</c><00:15:26.400><c> domain</c> 00:15:26.790 --> 00:15:26.800 align:start position:0% and the page authority and domain 00:15:26.800 --> 00:15:29.430 align:start position:0% and the page authority and domain authority<00:15:27.360><c> of</c><00:15:27.520><c> those</c><00:15:27.880><c> linking</c><00:15:28.440><c> sites.</c><00:15:29.160><c> This</c> 00:15:29.430 --> 00:15:29.440 align:start position:0% authority of those linking sites. This 00:15:29.440 --> 00:15:30.910 align:start position:0% authority of those linking sites. This is<00:15:29.560><c> how</c><00:15:29.680><c> you</c><00:15:29.800><c> find</c><00:15:30.120><c> out</c><00:15:30.280><c> who</c><00:15:30.440><c> is</c><00:15:30.560><c> already</c> 00:15:30.910 --> 00:15:30.920 align:start position:0% is how you find out who is already 00:15:30.920 --> 00:15:32.670 align:start position:0% is how you find out who is already talking<00:15:31.360><c> about</c><00:15:31.680><c> you</c><00:15:32.000><c> and</c><00:15:32.160><c> whether</c><00:15:32.400><c> those</c> 00:15:32.670 --> 00:15:32.680 align:start position:0% talking about you and whether those 00:15:32.680 --> 00:15:34.270 align:start position:0% talking about you and whether those links<00:15:33.000><c> are</c><00:15:33.120><c> actually</c><00:15:33.680><c> helping</c><00:15:34.120><c> your</c> 00:15:34.270 --> 00:15:34.280 align:start position:0% links are actually helping your 00:15:34.280 --> 00:15:36.270 align:start position:0% links are actually helping your authority<00:15:34.880><c> or</c><00:15:35.000><c> not.</c> 00:15:36.270 --> 00:15:36.280 align:start position:0% authority or not. 00:15:36.280 --> 00:15:40.190 align:start position:0% authority or not. Referral<00:15:37.040><c> analysis.</c><00:15:38.160><c> Plug</c><00:15:38.480><c> in</c><00:15:38.680><c> their</c><00:15:38.960><c> URL</c><00:15:40.040><c> and</c> 00:15:40.190 --> 00:15:40.200 align:start position:0% Referral analysis. Plug in their URL and 00:15:40.200 --> 00:15:42.430 align:start position:0% Referral analysis. Plug in their URL and you<00:15:40.280><c> can</c><00:15:40.440><c> see</c><00:15:40.680><c> exactly</c><00:15:41.440><c> which</c><00:15:41.840><c> sites</c><00:15:42.280><c> are</c> 00:15:42.430 --> 00:15:42.440 align:start position:0% you can see exactly which sites are 00:15:42.440 --> 00:15:44.310 align:start position:0% you can see exactly which sites are linking<00:15:43.000><c> to</c><00:15:43.160><c> them</c><00:15:43.560><c> and</c><00:15:43.760><c> giving</c><00:15:44.080><c> them</c> 00:15:44.310 --> 00:15:44.320 align:start position:0% linking to them and giving them 00:15:44.320 --> 00:15:46.670 align:start position:0% linking to them and giving them authority.<00:15:45.080><c> If</c><00:15:45.240><c> you</c><00:15:45.360><c> see</c><00:15:45.560><c> a</c><00:15:45.640><c> pattern</c><00:15:46.400><c> like</c><00:15:46.640><c> a</c> 00:15:46.670 --> 00:15:46.680 align:start position:0% authority. If you see a pattern like a 00:15:46.680 --> 00:15:48.830 align:start position:0% authority. If you see a pattern like a competitor<00:15:47.360><c> getting</c><00:15:47.600><c> consistent</c><00:15:48.280><c> links</c><00:15:48.600><c> from</c> 00:15:48.830 --> 00:15:48.840 align:start position:0% competitor getting consistent links from 00:15:48.840 --> 00:15:51.350 align:start position:0% competitor getting consistent links from beauty<00:15:49.280><c> or</c><00:15:49.480><c> wellness</c><00:15:49.920><c> publications,</c><00:15:50.880><c> that</c><00:15:51.200><c> is</c> 00:15:51.350 --> 00:15:51.360 align:start position:0% beauty or wellness publications, that is 00:15:51.360 --> 00:15:53.550 align:start position:0% beauty or wellness publications, that is a<00:15:51.440><c> direct</c><00:15:51.960><c> roadmap</c><00:15:52.520><c> for</c><00:15:52.680><c> outreach</c><00:15:53.240><c> you</c><00:15:53.360><c> could</c> 00:15:53.550 --> 00:15:53.560 align:start position:0% a direct roadmap for outreach you could 00:15:53.560 --> 00:15:56.350 align:start position:0% a direct roadmap for outreach you could try<00:15:53.920><c> for</c><00:15:54.120><c> your</c><00:15:54.400><c> own</c><00:15:54.640><c> store.</c><00:15:55.320><c> And</c><00:15:55.480><c> finally</c><00:15:56.000><c> link</c> 00:15:56.350 --> 00:15:56.360 align:start position:0% try for your own store. And finally link 00:15:56.360 --> 00:15:58.950 align:start position:0% try for your own store. And finally link analysis<00:15:57.120><c> looks</c><00:15:57.360><c> at</c><00:15:57.480><c> the</c><00:15:57.720><c> actual</c><00:15:58.320><c> structure</c> 00:15:58.950 --> 00:15:58.960 align:start position:0% analysis looks at the actual structure 00:15:58.960 --> 00:16:02.470 align:start position:0% analysis looks at the actual structure of<00:15:59.160><c> links</c><00:15:59.560><c> on</c><00:15:59.840><c> any</c><00:16:00.120><c> given</c><00:16:00.560><c> page.</c><00:16:01.360><c> Total</c><00:16:01.920><c> links,</c> 00:16:02.470 --> 00:16:02.480 align:start position:0% of links on any given page. Total links, 00:16:02.480 --> 00:16:04.910 align:start position:0% of links on any given page. Total links, how<00:16:02.720><c> many</c><00:16:03.080><c> are</c><00:16:03.240><c> external,</c><00:16:04.080><c> how</c><00:16:04.320><c> many</c><00:16:04.680><c> are</c> 00:16:04.910 --> 00:16:04.920 align:start position:0% how many are external, how many are 00:16:04.920 --> 00:16:07.670 align:start position:0% how many are external, how many are internal,<00:16:05.840><c> and</c><00:16:06.040><c> how</c><00:16:06.240><c> many</c><00:16:06.600><c> are</c><00:16:06.720><c> no</c><00:16:07.000><c> follow</c> 00:16:07.670 --> 00:16:07.680 align:start position:0% internal, and how many are no follow 00:16:07.680 --> 00:16:10.270 align:start position:0% internal, and how many are no follow along<00:16:08.040><c> with</c><00:16:08.200><c> a</c><00:16:08.280><c> full</c><00:16:08.680><c> table</c><00:16:09.320><c> breaking</c><00:16:09.760><c> down</c> 00:16:10.270 --> 00:16:10.280 align:start position:0% along with a full table breaking down 00:16:10.280 --> 00:16:12.350 align:start position:0% along with a full table breaking down each<00:16:10.600><c> one.</c><00:16:11.040><c> Internal</c><00:16:11.480><c> linking</c><00:16:11.920><c> is</c><00:16:12.040><c> something</c> 00:16:12.350 --> 00:16:12.360 align:start position:0% each one. Internal linking is something 00:16:12.360 --> 00:16:14.710 align:start position:0% each one. Internal linking is something a<00:16:12.400><c> lot</c><00:16:12.640><c> of</c><00:16:12.760><c> stores</c><00:16:13.200><c> completely</c><00:16:13.880><c> ignore</c><00:16:14.560><c> and</c> 00:16:14.710 --> 00:16:14.720 align:start position:0% a lot of stores completely ignore and 00:16:14.720 --> 00:16:16.830 align:start position:0% a lot of stores completely ignore and this<00:16:14.920><c> gives</c><00:16:15.120><c> you</c><00:16:15.240><c> a</c><00:16:15.320><c> clear</c><00:16:15.680><c> picture</c><00:16:16.200><c> of</c><00:16:16.360><c> how</c> 00:16:16.830 --> 00:16:16.840 align:start position:0% this gives you a clear picture of how 00:16:16.840 --> 00:16:18.470 align:start position:0% this gives you a clear picture of how well<00:16:17.240><c> connected</c><00:16:17.880><c> your</c><00:16:17.960><c> own</c><00:16:18.000><c> page</c><00:16:18.160><c> actually</c> 00:16:18.470 --> 00:16:18.480 align:start position:0% well connected your own page actually 00:16:18.480 --> 00:16:22.350 align:start position:0% well connected your own page actually are.<00:16:19.160><c> So</c><00:16:19.360><c> that</c><00:16:19.640><c> is</c><00:16:19.960><c> SEO</c><00:16:20.600><c> Lab</c><00:16:21.320><c> top</c><00:16:21.640><c> to</c><00:16:21.760><c> bottom,</c> 00:16:22.350 --> 00:16:22.360 align:start position:0% are. So that is SEO Lab top to bottom, 00:16:22.360 --> 00:16:25.590 align:start position:0% are. So that is SEO Lab top to bottom, all<00:16:22.640><c> from</c><00:16:22.920><c> one</c><00:16:23.160><c> app,</c><00:16:23.680><c> completely</c><00:16:24.520><c> free</c><00:16:25.400><c> and</c> 00:16:25.590 --> 00:16:25.600 align:start position:0% all from one app, completely free and 00:16:25.600 --> 00:16:28.790 align:start position:0% all from one app, completely free and currently<00:16:26.240><c> ranked</c><00:16:26.640><c> as</c><00:16:26.800><c> the</c><00:16:26.920><c> number</c><00:16:27.400><c> one</c><00:16:27.920><c> SEO</c> 00:16:28.790 --> 00:16:28.800 align:start position:0% currently ranked as the number one SEO 00:16:28.800 --> 00:16:33.190 align:start position:0% currently ranked as the number one SEO app<00:16:29.560><c> on</c><00:16:29.720><c> the</c><00:16:29.880><c> entire</c><00:16:30.600><c> Shopify</c><00:16:31.440><c> app</c><00:16:31.720><c> store.</c> 00:16:33.190 --> 00:16:33.200 align:start position:0% app on the entire Shopify app store. 00:16:33.200 --> 00:16:35.470 align:start position:0% app on the entire Shopify app store. Now<00:16:33.480><c> I</c><00:16:33.560><c> want</c><00:16:33.839><c> to</c><00:16:33.920><c> be</c><00:16:34.120><c> honest</c><00:16:34.440><c> with</c><00:16:34.640><c> you</c><00:16:35.160><c> because</c> 00:16:35.470 --> 00:16:35.480 align:start position:0% Now I want to be honest with you because 00:16:35.480 --> 00:16:37.870 align:start position:0% Now I want to be honest with you because that<00:16:35.839><c> is</c><00:16:36.000><c> the</c><00:16:36.240><c> only</c><00:16:36.640><c> way</c><00:16:36.960><c> any</c><00:16:37.280><c> of</c><00:16:37.400><c> this</c><00:16:37.680><c> is</c> 00:16:37.870 --> 00:16:37.880 align:start position:0% that is the only way any of this is 00:16:37.880 --> 00:16:39.270 align:start position:0% that is the only way any of this is useful. 00:16:39.270 --> 00:16:39.280 align:start position:0% useful. 00:16:39.280 --> 00:16:40.950 align:start position:0% useful. Installing<00:16:39.880><c> an</c><00:16:40.000><c> app</c><00:16:40.280><c> and</c><00:16:40.440><c> getting</c><00:16:40.680><c> a</c><00:16:40.760><c> high</c> 00:16:40.950 --> 00:16:40.960 align:start position:0% Installing an app and getting a high 00:16:40.960 --> 00:16:43.230 align:start position:0% Installing an app and getting a high score<00:16:41.360><c> does</c><00:16:41.560><c> not</c><00:16:41.839><c> mean</c><00:16:42.200><c> you</c><00:16:42.320><c> will</c><00:16:42.520><c> wake</c><00:16:42.839><c> up</c><00:16:43.040><c> on</c> 00:16:43.230 --> 00:16:43.240 align:start position:0% score does not mean you will wake up on 00:16:43.240 --> 00:16:45.870 align:start position:0% score does not mean you will wake up on page<00:16:43.600><c> one</c><00:16:43.920><c> of</c><00:16:44.040><c> Google</c><00:16:44.360><c> tomorrow.</c> 00:16:45.870 --> 00:16:45.880 align:start position:0% page one of Google tomorrow. 00:16:45.880 --> 00:16:48.870 align:start position:0% page one of Google tomorrow. SEO<00:16:46.520><c> takes</c><00:16:46.920><c> time,</c><00:16:47.560><c> usually</c><00:16:48.040><c> months,</c><00:16:48.640><c> not</c> 00:16:48.870 --> 00:16:48.880 align:start position:0% SEO takes time, usually months, not 00:16:48.880 --> 00:16:50.150 align:start position:0% SEO takes time, usually months, not days. 00:16:50.150 --> 00:16:50.160 align:start position:0% days. 00:16:50.160 --> 00:16:51.870 align:start position:0% days. What<00:16:50.320><c> an</c><00:16:50.440><c> app</c><00:16:50.640><c> like</c><00:16:50.839><c> this</c><00:16:51.080><c> actually</c><00:16:51.480><c> does</c><00:16:51.720><c> is</c> 00:16:51.870 --> 00:16:51.880 align:start position:0% What an app like this actually does is 00:16:51.880 --> 00:16:53.790 align:start position:0% What an app like this actually does is remove<00:16:52.360><c> the</c><00:16:52.480><c> technical</c><00:16:53.000><c> barriers</c><00:16:53.560><c> that</c><00:16:53.680><c> were</c> 00:16:53.790 --> 00:16:53.800 align:start position:0% remove the technical barriers that were 00:16:53.800 --> 00:16:56.430 align:start position:0% remove the technical barriers that were holding<00:16:54.160><c> you</c><00:16:54.280><c> back,</c><00:16:55.040><c> fix</c><00:16:55.440><c> the</c><00:16:55.560><c> things</c><00:16:56.000><c> Google</c> 00:16:56.430 --> 00:16:56.440 align:start position:0% holding you back, fix the things Google 00:16:56.440 --> 00:16:59.310 align:start position:0% holding you back, fix the things Google penalizes<00:16:57.240><c> you</c><00:16:57.400><c> for,</c><00:16:58.280><c> and</c><00:16:58.480><c> put</c><00:16:58.680><c> your</c><00:16:58.839><c> store</c><00:16:59.200><c> in</c> 00:16:59.310 --> 00:16:59.320 align:start position:0% penalizes you for, and put your store in 00:16:59.320 --> 00:17:00.870 align:start position:0% penalizes you for, and put your store in a<00:16:59.360><c> position</c><00:17:00.240><c> where</c><00:17:00.440><c> your</c><00:17:00.501><c> [music]</c><00:17:00.640><c> good</c> 00:17:00.870 --> 00:17:00.880 align:start position:0% a position where your [music] good 00:17:00.880 --> 00:17:03.510 align:start position:0% a position where your [music] good content<00:17:01.600><c> and</c><00:17:01.760><c> good</c><00:17:02.000><c> products</c><00:17:02.680><c> can</c><00:17:02.960><c> actually</c> 00:17:03.510 --> 00:17:03.520 align:start position:0% content and good products can actually 00:17:03.520 --> 00:17:05.069 align:start position:0% content and good products can actually be<00:17:03.680><c> found.</c> 00:17:05.069 --> 00:17:05.079 align:start position:0% be found. 00:17:05.079 --> 00:17:06.470 align:start position:0% be found. Link<00:17:05.520><c> is</c><00:17:05.680><c> in</c><00:17:05.741><c> [music]</c><00:17:05.800><c> the</c><00:17:05.880><c> description</c> 00:17:06.470 --> 00:17:06.480 align:start position:0% Link is in [music] the description 00:17:06.480 --> 00:17:07.590 align:start position:0% Link is in [music] the description below. 00:17:07.590 --> 00:17:07.600 align:start position:0% below. 00:17:07.600 --> 00:17:10.150 align:start position:0% below. If<00:17:07.760><c> this</c><00:17:08.040><c> was</c><00:17:08.199><c> helpful,</c><00:17:09.040><c> subscribe</c><00:17:09.720><c> for</c><00:17:09.880><c> more</c> 00:17:10.150 --> 00:17:10.160 align:start position:0% If this was helpful, subscribe for more 00:17:10.160 --> 00:17:12.949 align:start position:0% If this was helpful, subscribe for more Shopify<00:17:10.839><c> tutorials</c><00:17:12.240><c> and</c><00:17:12.400><c> let</c><00:17:12.560><c> me</c><00:17:12.640><c> know</c><00:17:12.800><c> in</c><00:17:12.880><c> the</c> 00:17:12.949 --> 00:17:12.959 align:start position:0% Shopify tutorials and let me know in the 00:17:12.959 --> 00:17:15.350 align:start position:0% Shopify tutorials and let me know in the comments<00:17:13.520><c> what</c><00:17:13.680><c> your</c><00:17:13.920><c> SEO</c><00:17:14.256><c> [music]</c><00:17:14.560><c> score</c><00:17:15.000><c> was</c> 00:17:15.350 --> 00:17:15.360 align:start position:0% comments what your SEO [music] score was 00:17:15.360 --> 00:17:17.670 align:start position:0% comments what your SEO [music] score was before<00:17:15.800><c> and</c><00:17:15.959><c> after.</c><00:17:16.720><c> I</c><00:17:16.839><c> would</c><00:17:17.079><c> love</c><00:17:17.360><c> to</c><00:17:17.520><c> see</c> 00:17:17.670 --> 00:17:17.680 align:start position:0% before and after. I would love to see 00:17:17.680 --> 00:17:20.439 align:start position:0% before and after. I would love to see your<00:17:17.839><c> numbers.</c>