Winning With Shopify Podcast
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Hello and welcome to another episode of
the Winning with Shopify podcast with
me, your host Nick Truman. It's a
pleasure to have you tuning in and I'm
delighted that you decided to join us
today to talk about SEO. There is so
much changing in SEO. I've been working
in this industry for 19 years now. How
exciting. 2007's when I started as a
little whippersnapper 17-year-old. You
can work out how old I am now. October,
send me some presents. Thank you very
much. Um but anyway, we're going to talk
about SEO and a little bit obviously
about AI cuz that's been the big change
in SEO is AI is taking up quite a lot of
SEO space on Google. And also, a lot of
the SEO work we do now is also focused
on GEO and getting traffic from AI.
So, there's not a massive strategy
change, but there's a lot going on. I'm
going to unpack some of this stuff. Um I
like numbered lists. There's four things
we're going to unpack today. And before
all of that, some of these things are
done automatically by our partners
Yoast. So, check out Yoast. If you use
our code WWS15,
so Winning with Shopify 15. Sorry, not
Winning with Shopify. That is confusing.
It's WWS15.
That gets you 15% off either the
WordPress or Shopify apps to use Yoast.
Yoast does some of this stuff for you
and you're going to need an app like
that on Shopify and web makes it easier
on WordPress. You don't technically need
it on WordPress, but it makes it so much
easier and does a lot of stuff that
saves you a lot of time and money, but
you will need an app on Shopify to do
some of this stuff. So, we highly
recommend using our partners at Yoast
and getting that lovely fancy chunky
discount right there. Number one.
This isn't brand new, but something's
changed. Number one is you need a file
for SEO purposes or mainly AI purposes,
but it falls under the SEO banner in
terms of workload and the kind of thing
it is. You need a thing called an
LLMS.txt
file. I'll say that again. LLMS.txt
file. The reason I'm bringing this up is
these have existed for a while now, but
the 17th of June 2026,
Google used a very technical word and
said it is now
fine.
It's now fine to use this for AI
optimization purposes. How exciting.
When Google says something fine,
in my experience of all the algorithm
updates over 19 years, Google says
something's fine, it means you should do
this. Whenever they've said something's
fine, it's turned out when you do it,
you get more traffic, rankings go up, or
in AI's more visibility. That's been one
of the big changes. You want visibility.
And then people come and search your
brand later, or they will click through
from We People are starting to click
through from the AI agents, as well. A
year ago, weren't really getting any
traffic. Now it's starting to register
as small single-digit percentages of
total traffic. We're starting to get
some traffic in.
So, you need this. If you need one of
these, I should know this. I'm going to
Google it quickly, cuz why not? It's one
of the first things I try to work out in
an interview.
Is whether Yoast uses the LLMS. It does.
Yes, click a button and it's done. Click
a button and it's done. So, go use Yoast
and you'll get that feature in there.
I've been using my laptop more and more
for for show notes recently, rather than
just having a chat. So much technical
stuff going on. But, you need an LLMS.
It's a four-letters LLMS.txt
file, and you need that running in
something like Yoast will get that set
up for you.
Number two, this applies to content. You
need to be optimizing now for questions
and keywords.
Let me digest what each of those things
are, to make a bit more sense.
A keyword is the search term. That's
what somebody looks for on Google when
they want to buy that product. Let's
pick something at random. My glasses.
So, I want to buy a new pair of glasses,
and I've already decided I want to buy
them. So, I might do some research up,
but when I go to buy them, I'm going to
go on YouTube and search, "These are
tortoise shell effect. I've got a
stigmatism in one of my eyes, so I'm
going to search for someone that does
lenses like that. Everybody does now, so
don't worry about that too much. And I
might [snorts] even start looking um
it's actually written I've dropped them
now. Dropped my glasses. Can make a dad
joke. Where have they gone? Don't know.
>> [laughter]
>> But on the side of my glasses as well,
it's got some of the things like these
are Havana style. It's got some of the
sizing of how long the arms are and
stuff. So I might look for a very very
specific keyword to find my new glasses
frame. So that's that's a keyword. When
I talk about questions,
you don't go on and I've given I've
written an example here. You don't go on
chat GBT and tell it stuff. You don't go
women's black t-shirt with short
sleeves. You don't go and tell it that.
You have a conversation with it. That's
how AI works. That's how people use it.
So on AI you would say, what are my
options for a t-shirt that has XYZ, that
is black, that has short sleeves, or
what are the sleeve lengths of t-shirts
that you're aware of? And it'll come
back and say, well, it's a very very
good question. Um Uh we having looked,
lots of brands don't actually say how
long the the sleeves are. You're
probably going to need to buy a slightly
more premium model for an exact
measurement cuz they will have that on a
more premium luxurious product, but they
wouldn't on a cheaper product. But just
looking at the images, here are some
options. So the point being is you need
to optimize for keywords, which is what
we've traditionally always been doing in
SEO.
But actually one of the things that
supports that that is now more important
is we'd often have FAQs about that
keyword to get the keyword mentioned a
bit more and increase relevance to say,
not only is this a relevant place to
send people that want to buy tortoise
shell glasses and here's a whole
collection on Shopify of tortoise shell
glasses. We'd have some FAQs.
What are these similar options to
tortoise shell? Does tortoise shell
last? Does it fade in the sun? What are
the sizing dimensions of these glasses
and can I filter by that? We'd have
these FAQs.
When we're looking now at chat GBT and
AI in this whole new world of GEO,
generative
um engine optimization, which again is
kind of like SEO but it's slightly
different. Actually, those FAQs and
those questions are becoming even more
important. And two ways you can deploy
content to try and get more visibility
visibility so you come up in ChatGPT and
start getting a bit traffic from that.
Two ways you can do that. One is is FAQs
and having really good and
well-structured questions. They've got
to be things people will ask. I'll
answer that point in a second once I've
said the second thing. The second thing
is doing blog posts or doing guides or
doing some sort of how-to or even just
little information blocks on collections
of the products or throughout the site
that give one of those questions and
give the answer. If the question's quite
a big one of like, "Should I buy a
standing desk, a fixed desk for my home
study?" That's quite it's quite a big
article and there's a lot of
considerations that someone might go and
read. So, actually I would make that an
article make that an information page in
its own right.
But actually, if it's just what's the
maximum height of this desk, I wouldn't
write a blog post about that. That's
just an FAQ on that particular desk uh
product page. So, there's a lot of work
to do, but LLMs, which are the crawlers
for AI, hence that LLMs.txt file you
need, um go and use Yoast.
They they help fund the show and they
are actually amazing. I love the guys
there. Um they come on the show quite
regularly.
Um but yeah, beyond top of that, when
the LLMs come to crawl the page, if
there are actual questions with actual
answers, when someone asks the question
to ChatGPT, it'll know the answer and
it'll reference you and say, "I got this
information from Nick's awesome women's
black t-shirt shop." Or whatever the
you know, whatever the the name of the
shop is. And so, I think that's a really
good way that you can integrate some of
those questions to get more traffic from
AI. And so, one of the things you need
to change is we need to be targeting
keywords now for what the items are and
also questions as well.
This one is not so new, but again, the
way SEO's changing, the way Google
presents websites and answers and
information to the user and the way that
AI's working, this one I'm going to go
into probably the most detail on today
and because I think it's the most
important and it's the biggest myth and
actually it's quite easy and it's just
around building new pages on your
Shopify store. What kind of pages? Let's
talk about those. So I've taken the
example here of a health supplement. So
we have clients that sell these and
we've done a lot of projects around
health supplements.
So first you need a page on what the
health supplement is. If your whole
business sells one supplement, that can
be your home page or it could be a page
called the supplement. And there's a
whole page information about the
supplement. You got one page. This is
what it is. It is this. This is what's
in it. This is what it does. And that's
your what it is page.
Now what you need to think about are all
the different verticals
of that product. And this applies to
clothing, it applies to footwear, it
applies to cars, it applies to lights,
homeware,
kitchenware.
It applies to anything. There'll be
different verticals as to what people
are looking for
to in- inquire about this product or
service.
>> [snorts]
>> So taking the health supplement, we got
our page what is it?
The first set of pages we could make
is say there were seven ingredients in
this supplement, have a bit on the what
it is page that says these are the seven
ingredients with little buttons or links
um where people can click through to a
sub page. The URL is flat in Shopify. It
would just say {slash} pages {slash}
whatever you've called the page. {slash}
pages {slash} creatine for example as a
as a supplement um ingredient.
And then but you want a page about
creatine. But you don't want to talk
about creatine. You want to talk about
why it's in your supplement. You want to
keep that page focused back and linking
back to go and buy the supplement. It's
got really, really good uh creatine in
it. Our creatine is different to
everybody else's and here's why. Here's
why it's more beneficial for you. Here's
why you could for some of the benefits.
You want a page on creatine and the
other six or however many ingredients
you've got off that. So, you want a page
for each. And now you've got all this
information, all these information pages
for Google, for Google's AI, of ChatGPT,
and all the LLMs to go and crawl that
that initial page, and there's all this
supporting content around it as well.
So, then if somebody's looking for a
creatine supplement or having a
conversation with ChatGPT about
supplements that include creatine, but
don't dehydrate too much, and you know I
take creatine,
and also work really well with protein
shakes. ChatGPT will look at that and
go, "Well, this supplement's got this,
this, this, this, and this. So, you
could take it as a supplement and have
your protein shakes separate." And that
would also give you all of these other
things. You're having a protein shake, I
assume you're working out. And you're
giving ChatGPT that information by
answering those questions for it. And
again, you're the source of all of those
answers that ChatGPT has brought back.
Another example on the health supplement
is the benefits. So, some people I've
I've put two examples here. Some people
will look for a sleep supplements. Some
people will look for energy supplements.
So, you see how you've got the keyword
there, and you've also got what is the
best supplement. And my fourth and final
point, after we've spoke about health
supplements a bit longer, we'll talk
about how you can prove you're the best.
But if you start saying like, you know,
this is the we believe we've got the
best creatine on the market and here's
why, or the best supplement with all
these things in, and here's why, with
the those ingredient pages and then the
benefits pages. So, like supplements to
sleep better.
And supplements to What was the other
one I put? Supplements to have more
energy. Supplements to help you focus.
And so, you can have sub pages. So, you
have a benefits bit on that one main
page about the supplement, and then you
have other, again, offshoot pages with
more information about this, bit video
content, some UGC of the influencers
that take it. And you see how you're
pulling together a like a really, really
compelling case to the customer,
customer first, which then Google and
ChatGPT and others are looking at going,
"Okay, there's actually social proof of
this stuff. This is amazing."
>> [snorts]
>> The other another angle you could go
down to create more content, more pages
about this product, is also the use
cases. So, supplements for people who go
to the gym, supplements for people who
work night shifts, supplements for
people that work over 12-hour shifts.
So, it's the same as supplements for
more focus, but you're they're
specifically giving you the this is what
I'm doing. So, it could be supplements
for doctors and nurses or health care
workers, supplements for long-haul
drivers. So, there's a whole set of
other pages you can make around this as
well. So, we've got the ingredients,
we've got the benefits, we've got the
use cases, and finally, depending on
product,
you could also do a set of pages or even
just one page about the results. What
are the results of this product? People
who wear this T-shirt find that they
smell less, it's more breathable. The
supplement, they feel more focused, they
sleep better. These trainers, people's
feet are
you know, excuse excuse for being so
crude, but like they sweat less, right?
People's feet sweat less cuz they're
breathable shoes. Or actually, these
shoes you don't need to wear socks with.
And also, you you can put chuck these
shoes straight in the washing machine
once a week. You can literally wear them
in the ocean or a river, walk straight
out, they drain themselves, they dry as
just as quick as your skin will. Like,
that's a really cool pair of trainers,
and you're talking about the results
here. Trainers that dry quickly,
supplements
supplements that that help me feel
better. So, this is the feel better
supplement. T-shirts that make T-shirts
for people with eczema, as a really
really good example, or people that um
have very sensitive skin. T-shirts for
sensitive skin or T-shirts that prevent
sensitive skin. Again, conversation have
with ChatGPT, and then the keyword,
something you'd Google on Google itself.
So, these are my ideas of how you can
build content around the product. And
that's not just the pages. If you've got
multiple products that fit these things,
make a collection. Little bit of
information at the top, more information
at the bottom, corresponding guide, and
a list of here's here's our 20 products
or 20 supplements that are really good
for sleep. And here's, you know, and
these are the things that are in them as
to why. So, a lot a lot of work to do
there, little bit of change to your
site, but you can make it so much more
user-friendly and answer those
questions, get a lot more traffic coming
in as well. Fourth and final point, I
mentioned social proof earlier with some
UGC, that's user-generated content, if
you're new to this world. That's where
an influencer does a video about you and
then you feature that video. My fourth
point is actually about customer
reviews. It shocks me how many brands
don't ask for a review or don't ask
properly or don't ask hard enough.
I mentioned um
a few weeks back about different growth
strategies and one of them one
at least one maybe two or three of my
different areas where you need different
strategies for different parts of the
business. One is you need a review
strategy. You need a strategy of how
you're going to get as many reviews as
possible. Set a target or set a
benchmark. We need to double the amount
of people that are leaving reviews after
buying from us. And the second thing
people absolutely miss on their website
is featuring those reviews properly. If
you just have a thing saying five stars,
that could be from one customer, it
could be from 1 million customers. We
don't know. We don't know at this stage.
So you you need to feature some of the
when you're featuring reviews, you're
paying all this money for review
platform, you're putting all this energy
into get those reviews. You want to make
sure you feature them on the site. It
needs to say we've got five star or
we've got 4.6 star from 20,000
customers. Given that most people that
land on your site probably have never
heard of you. Like they've seen an
advert or they've seen a couple of your
meta ads. Now they're on your site, you
need to show off. You need to be like
look, we're just as good as we told you
we were. You could even feature those
reviews in your advertising. Put them on
your videos, put them on your social
assets, put them in your PMAX assets,
mention it in content on Google
Shopping. If you've got product reviews,
you can put them into Google Shopping.
Text adverts in Google Ads, make sure
you've got your reviews in there and
feature those reviews.
Reason being is when someone's talking
to ChatGPT and says, I need the best
waterproof backpack for hiking. When
someone searches that, ChatGPT's going
to go, well, these guys have the most
reviews, right? And I know that cuz when
I'm on their website, it shows me how
many there I don't even need to go to
Trustpilot or Feefo or whatever or Yotpo
and see how many reviews there are. It's
just there. And I actually saw it judge
me as well. The other one of the list
has been on the show. And but the
the the point being is it doesn't even
need to go to that site. It just goes,
"We got this many reviews and they're
4.8 stars." And ChatGPT goes, "Well,
that's pretty good. How many has
everyone else got? Right, well, these
guys win on reviews." And it ChatGPT
will actually say and the same with
Google's AI mode and also taking into
account for SEO, it will go, "This one's
got the most reviews. People love this
product. And they're on V3 now." I
mentioned again a few weeks ago about a
product optimization strategy. So, these
guys are on V3 of their product. People
loved V2 and V3 has just dropped as
well. And the reviews are looking even
better. The waterproofness of this
backpack is even better. So, again,
think about how you're going to get
these reviews, how you're going to
showcase them, and how you're going to
make sure you are the best. So, when
somebody asks ChatGPT, Google, or
anywhere else for a recommendation of
what product to buy, you are front and
center number one. I hope this has been
useful today. If you need any help with
SEO, check out our agency spec.digital.
We work with a whole range of brands and
we've got a whole range of Shopify and
Shopify Plus stores on there as well.
And we're happy to have a conversation
for free and see where it goes. But
thank you for listening today. Hope
you've enjoyed it. Remember to download
Yoast WWS15, get 15% off when you use
Yoast. Thanks for listening. I'm Nick.
You guys have been great and we hope you
can join us again on Friday. Thanks for
tuning in.
>> [music]
[music]
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Hello<00:00:00.800><c> and</c><00:00:00.960><c> welcome</c><00:00:01.240><c> to</c><00:00:01.320><c> another</c><00:00:01.560><c> episode</c><00:00:02.000><c> of</c>
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Hello and welcome to another episode of
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Hello and welcome to another episode of
the<00:00:02.120><c> Winning</c><00:00:02.440><c> with</c><00:00:02.560><c> Shopify</c><00:00:03.040><c> podcast</c><00:00:03.520><c> with</c>
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the Winning with Shopify podcast with
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the Winning with Shopify podcast with
me,<00:00:03.760><c> your</c><00:00:03.880><c> host</c><00:00:04.200><c> Nick</c><00:00:04.480><c> Truman.</c><00:00:04.880><c> It's</c><00:00:05.080><c> a</c>
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me, your host Nick Truman. It's a
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me, your host Nick Truman. It's a
pleasure<00:00:05.520><c> to</c><00:00:05.600><c> have</c><00:00:05.720><c> you</c><00:00:05.840><c> tuning</c><00:00:06.160><c> in</c><00:00:06.560><c> and</c><00:00:06.680><c> I'm</c>
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pleasure to have you tuning in and I'm
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pleasure to have you tuning in and I'm
delighted<00:00:07.200><c> that</c><00:00:07.280><c> you</c><00:00:07.320><c> decided</c><00:00:07.640><c> to</c><00:00:07.720><c> join</c><00:00:07.920><c> us</c>
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delighted that you decided to join us
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delighted that you decided to join us
today<00:00:08.240><c> to</c><00:00:08.320><c> talk</c><00:00:08.480><c> about</c><00:00:08.840><c> SEO.</c><00:00:10.040><c> There</c><00:00:10.320><c> is</c><00:00:10.640><c> so</c>
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today to talk about SEO. There is so
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today to talk about SEO. There is so
much<00:00:11.560><c> changing</c><00:00:11.920><c> in</c><00:00:12.000><c> SEO.</c><00:00:12.680><c> I've</c><00:00:12.960><c> been</c><00:00:13.120><c> working</c>
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much changing in SEO. I've been working
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much changing in SEO. I've been working
in<00:00:13.520><c> this</c><00:00:13.640><c> industry</c><00:00:14.560><c> for</c><00:00:14.680><c> 19</c><00:00:15.360><c> years</c><00:00:15.720><c> now.</c><00:00:16.200><c> How</c>
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in this industry for 19 years now. How
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in this industry for 19 years now. How
exciting.<00:00:17.200><c> 2007's</c><00:00:17.920><c> when</c><00:00:18.040><c> I</c><00:00:18.080><c> started</c><00:00:18.680><c> as</c><00:00:18.840><c> a</c>
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exciting. 2007's when I started as a
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exciting. 2007's when I started as a
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little whippersnapper 17-year-old. You
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little whippersnapper 17-year-old. You
can<00:00:21.200><c> work</c><00:00:21.360><c> out</c><00:00:21.480><c> how</c><00:00:21.600><c> old</c><00:00:21.840><c> I</c><00:00:21.960><c> am</c><00:00:22.160><c> now.</c><00:00:22.640><c> October,</c>
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can work out how old I am now. October,
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can work out how old I am now. October,
send<00:00:23.520><c> me</c><00:00:23.600><c> some</c><00:00:23.720><c> presents.</c><00:00:24.200><c> Thank</c><00:00:24.400><c> you</c><00:00:24.440><c> very</c>
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send me some presents. Thank you very
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send me some presents. Thank you very
much.<00:00:25.160><c> Um</c><00:00:25.400><c> but</c><00:00:25.560><c> anyway,</c><00:00:25.760><c> we're</c><00:00:25.880><c> going</c><00:00:26.000><c> to</c><00:00:26.040><c> talk</c>
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much. Um but anyway, we're going to talk
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much. Um but anyway, we're going to talk
about<00:00:26.640><c> SEO</c><00:00:27.520><c> and</c><00:00:27.920><c> a</c><00:00:27.960><c> little</c><00:00:28.120><c> bit</c><00:00:28.280><c> obviously</c>
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about SEO and a little bit obviously
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about SEO and a little bit obviously
about<00:00:28.840><c> AI</c><00:00:29.240><c> cuz</c><00:00:29.360><c> that's</c><00:00:29.520><c> been</c><00:00:29.640><c> the</c><00:00:29.720><c> big</c><00:00:30.040><c> change</c>
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about AI cuz that's been the big change
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about AI cuz that's been the big change
in<00:00:30.480><c> SEO</c><00:00:30.960><c> is</c><00:00:31.200><c> AI</c><00:00:31.440><c> is</c><00:00:31.560><c> taking</c><00:00:31.920><c> up</c><00:00:32.360><c> quite</c><00:00:32.560><c> a</c><00:00:32.599><c> lot</c><00:00:32.759><c> of</c>
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in SEO is AI is taking up quite a lot of
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in SEO is AI is taking up quite a lot of
SEO<00:00:33.280><c> space</c><00:00:33.920><c> on</c><00:00:34.160><c> Google.</c><00:00:35.200><c> And</c><00:00:35.600><c> also,</c><00:00:36.400><c> a</c><00:00:36.440><c> lot</c><00:00:36.520><c> of</c>
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SEO space on Google. And also, a lot of
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SEO space on Google. And also, a lot of
the<00:00:36.680><c> SEO</c><00:00:37.000><c> work</c><00:00:37.280><c> we</c><00:00:37.360><c> do</c><00:00:37.560><c> now</c><00:00:37.840><c> is</c><00:00:37.960><c> also</c><00:00:38.200><c> focused</c>
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the SEO work we do now is also focused
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the SEO work we do now is also focused
on<00:00:38.720><c> GEO</c><00:00:39.240><c> and</c><00:00:39.320><c> getting</c><00:00:39.520><c> traffic</c><00:00:39.880><c> from</c><00:00:40.160><c> AI.</c>
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on GEO and getting traffic from AI.
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on GEO and getting traffic from AI.
So,<00:00:42.240><c> there's</c><00:00:42.360><c> not</c><00:00:42.480><c> a</c><00:00:42.520><c> massive</c><00:00:42.800><c> strategy</c>
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So, there's not a massive strategy
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So, there's not a massive strategy
change,<00:00:43.600><c> but</c><00:00:43.680><c> there's</c><00:00:43.800><c> a</c><00:00:43.880><c> lot</c><00:00:44.120><c> going</c><00:00:44.360><c> on.</c><00:00:44.480><c> I'm</c>
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change, but there's a lot going on. I'm
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change, but there's a lot going on. I'm
going<00:00:44.640><c> to</c><00:00:44.720><c> unpack</c><00:00:45.200><c> some</c><00:00:45.400><c> of</c><00:00:45.480><c> this</c><00:00:45.640><c> stuff.</c><00:00:46.400><c> Um</c><00:00:46.680><c> I</c>
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going to unpack some of this stuff. Um I
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going to unpack some of this stuff. Um I
like<00:00:47.040><c> numbered</c><00:00:47.400><c> lists.</c><00:00:47.920><c> There's</c><00:00:48.040><c> four</c><00:00:48.240><c> things</c>
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like numbered lists. There's four things
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like numbered lists. There's four things
we're<00:00:48.520><c> going</c><00:00:48.640><c> to</c><00:00:48.680><c> unpack</c><00:00:49.200><c> today.</c><00:00:50.120><c> And</c><00:00:50.320><c> before</c>
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we're going to unpack today. And before
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we're going to unpack today. And before
all<00:00:50.680><c> of</c><00:00:50.760><c> that,</c><00:00:51.000><c> some</c><00:00:51.160><c> of</c><00:00:51.240><c> these</c><00:00:51.360><c> things</c><00:00:51.560><c> are</c>
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all of that, some of these things are
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all of that, some of these things are
done<00:00:52.160><c> automatically</c><00:00:52.800><c> by</c><00:00:53.000><c> our</c><00:00:53.120><c> partners</c>
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done automatically by our partners
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done automatically by our partners
Yoast.<00:00:54.000><c> So,</c><00:00:54.120><c> check</c><00:00:54.360><c> out</c><00:00:54.520><c> Yoast.</c><00:00:55.440><c> If</c><00:00:55.640><c> you</c><00:00:55.800><c> use</c>
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Yoast. So, check out Yoast. If you use
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Yoast. So, check out Yoast. If you use
our<00:00:56.160><c> code</c><00:00:56.600><c> WWS15,</c>
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our code WWS15,
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our code WWS15,
so<00:00:59.360><c> Winning</c><00:00:59.560><c> with</c><00:00:59.680><c> Shopify</c><00:01:00.000><c> 15.</c><00:01:00.440><c> Sorry,</c><00:01:00.600><c> not</c>
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so Winning with Shopify 15. Sorry, not
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so Winning with Shopify 15. Sorry, not
Winning<00:01:00.840><c> with</c><00:01:00.920><c> Shopify.</c><00:01:01.280><c> That</c><00:01:01.520><c> is</c><00:01:01.640><c> confusing.</c>
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Winning with Shopify. That is confusing.
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Winning with Shopify. That is confusing.
It's<00:01:02.240><c> WWS15.</c>
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It's WWS15.
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It's WWS15.
That<00:01:05.199><c> gets</c><00:01:05.360><c> you</c><00:01:05.440><c> 15%</c><00:01:06.040><c> off</c><00:01:06.240><c> either</c><00:01:06.400><c> the</c>
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That gets you 15% off either the
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That gets you 15% off either the
WordPress<00:01:07.120><c> or</c><00:01:07.440><c> Shopify</c><00:01:08.120><c> apps</c><00:01:08.720><c> to</c><00:01:08.880><c> use</c><00:01:09.520><c> Yoast.</c>
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WordPress or Shopify apps to use Yoast.
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WordPress or Shopify apps to use Yoast.
Yoast<00:01:10.560><c> does</c><00:01:10.760><c> some</c><00:01:10.920><c> of</c><00:01:11.000><c> this</c><00:01:11.120><c> stuff</c><00:01:11.360><c> for</c><00:01:11.640><c> you</c>
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Yoast does some of this stuff for you
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Yoast does some of this stuff for you
and<00:01:11.880><c> you're</c><00:01:11.960><c> going</c><00:01:12.080><c> to</c><00:01:12.160><c> need</c><00:01:12.320><c> an</c><00:01:12.400><c> app</c><00:01:12.560><c> like</c>
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and you're going to need an app like
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and you're going to need an app like
that<00:01:12.880><c> on</c><00:01:12.960><c> Shopify</c><00:01:13.960><c> and</c><00:01:14.200><c> web</c><00:01:14.400><c> makes</c><00:01:14.640><c> it</c><00:01:14.680><c> easier</c>
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that on Shopify and web makes it easier
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that on Shopify and web makes it easier
on<00:01:14.920><c> WordPress.</c><00:01:15.320><c> You</c><00:01:15.360><c> don't</c><00:01:15.520><c> technically</c><00:01:15.880><c> need</c>
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on WordPress. You don't technically need
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on WordPress. You don't technically need
it<00:01:16.080><c> on</c><00:01:16.160><c> WordPress,</c><00:01:16.680><c> but</c><00:01:16.880><c> it</c><00:01:16.960><c> makes</c><00:01:17.160><c> it</c><00:01:17.240><c> so</c><00:01:17.320><c> much</c>
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it on WordPress, but it makes it so much
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it on WordPress, but it makes it so much
easier<00:01:17.720><c> and</c><00:01:17.800><c> does</c><00:01:17.920><c> a</c><00:01:17.960><c> lot</c><00:01:18.080><c> of</c><00:01:18.160><c> stuff</c><00:01:18.440><c> that</c>
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easier and does a lot of stuff that
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easier and does a lot of stuff that
saves<00:01:18.720><c> you</c><00:01:18.760><c> a</c><00:01:18.800><c> lot</c><00:01:18.880><c> of</c><00:01:18.960><c> time</c><00:01:19.080><c> and</c><00:01:19.160><c> money,</c><00:01:19.760><c> but</c>
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saves you a lot of time and money, but
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saves you a lot of time and money, but
you<00:01:20.040><c> will</c><00:01:20.280><c> need</c><00:01:20.480><c> an</c><00:01:20.600><c> app</c><00:01:20.880><c> on</c><00:01:21.000><c> Shopify</c><00:01:21.560><c> to</c><00:01:21.680><c> do</c>
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you will need an app on Shopify to do
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you will need an app on Shopify to do
some<00:01:22.000><c> of</c><00:01:22.040><c> this</c><00:01:22.160><c> stuff.</c><00:01:22.520><c> So,</c><00:01:22.640><c> we</c><00:01:22.760><c> highly</c>
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some of this stuff. So, we highly
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some of this stuff. So, we highly
recommend<00:01:23.640><c> using</c><00:01:23.880><c> our</c><00:01:23.960><c> partners</c><00:01:24.280><c> at</c><00:01:24.400><c> Yoast</c>
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recommend using our partners at Yoast
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recommend using our partners at Yoast
and<00:01:24.760><c> getting</c><00:01:25.000><c> that</c><00:01:25.320><c> lovely</c><00:01:25.640><c> fancy</c><00:01:26.160><c> chunky</c>
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and getting that lovely fancy chunky
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and getting that lovely fancy chunky
discount<00:01:27.120><c> right</c><00:01:27.360><c> there.</c><00:01:28.240><c> Number</c><00:01:28.640><c> one.</c>
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discount right there. Number one.
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discount right there. Number one.
This<00:01:29.760><c> isn't</c><00:01:30.000><c> brand</c><00:01:30.280><c> new,</c><00:01:30.760><c> but</c><00:01:30.920><c> something's</c>
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This isn't brand new, but something's
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This isn't brand new, but something's
changed.<00:01:32.240><c> Number</c><00:01:32.440><c> one</c><00:01:32.600><c> is</c><00:01:32.960><c> you</c><00:01:33.120><c> need</c><00:01:33.440><c> a</c><00:01:33.560><c> file</c>
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changed. Number one is you need a file
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changed. Number one is you need a file
for<00:01:35.040><c> SEO</c><00:01:35.400><c> purposes</c><00:01:35.920><c> or</c><00:01:36.000><c> mainly</c><00:01:36.280><c> AI</c><00:01:36.640><c> purposes,</c>
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for SEO purposes or mainly AI purposes,
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for SEO purposes or mainly AI purposes,
but<00:01:37.600><c> it</c><00:01:37.680><c> falls</c><00:01:37.880><c> under</c><00:01:38.040><c> the</c><00:01:38.120><c> SEO</c><00:01:38.440><c> banner</c><00:01:38.920><c> in</c>
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but it falls under the SEO banner in
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but it falls under the SEO banner in
terms<00:01:39.280><c> of</c><00:01:39.800><c> workload</c><00:01:40.360><c> and</c><00:01:40.440><c> the</c><00:01:40.520><c> kind</c><00:01:40.680><c> of</c><00:01:40.800><c> thing</c>
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terms of workload and the kind of thing
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terms of workload and the kind of thing
it<00:01:41.120><c> is.</c><00:01:41.800><c> You</c><00:01:41.920><c> need</c><00:01:42.040><c> a</c><00:01:42.080><c> thing</c><00:01:42.280><c> called</c><00:01:42.440><c> an</c>
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it is. You need a thing called an
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it is. You need a thing called an
LLMS.txt
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file.<00:01:46.760><c> I'll</c><00:01:46.840><c> say</c><00:01:46.920><c> that</c><00:01:47.000><c> again.</c><00:01:47.280><c> LLMS.txt</c>
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file.<00:01:51.560><c> The</c><00:01:51.680><c> reason</c><00:01:51.960><c> I'm</c><00:01:52.040><c> bringing</c><00:01:52.280><c> this</c><00:01:52.480><c> up</c><00:01:52.680><c> is</c>
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file. The reason I'm bringing this up is
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file. The reason I'm bringing this up is
these<00:01:53.040><c> have</c><00:01:53.120><c> existed</c><00:01:53.960><c> for</c><00:01:54.120><c> a</c><00:01:54.200><c> while</c><00:01:54.560><c> now,</c><00:01:55.280><c> but</c>
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these have existed for a while now, but
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these have existed for a while now, but
the<00:01:55.640><c> 17th</c><00:01:56.400><c> of</c><00:01:56.640><c> June</c><00:01:57.120><c> 2026,</c>
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the 17th of June 2026,
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the 17th of June 2026,
Google<00:01:59.760><c> used</c><00:02:00.240><c> a</c><00:02:00.360><c> very</c><00:02:00.840><c> technical</c><00:02:01.280><c> word</c><00:02:01.720><c> and</c>
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Google used a very technical word and
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Google used a very technical word and
said<00:02:02.080><c> it</c><00:02:02.240><c> is</c><00:02:02.360><c> now</c>
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said it is now
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said it is now
fine.
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fine.
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fine.
It's<00:02:04.920><c> now</c><00:02:05.160><c> fine</c><00:02:06.000><c> to</c><00:02:06.160><c> use</c><00:02:06.440><c> this</c><00:02:07.200><c> for</c><00:02:07.479><c> AI</c>
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It's now fine to use this for AI
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It's now fine to use this for AI
optimization<00:02:09.399><c> purposes.</c><00:02:10.479><c> How</c><00:02:10.600><c> exciting.</c>
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optimization purposes. How exciting.
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optimization purposes. How exciting.
When<00:02:11.520><c> Google</c><00:02:11.760><c> says</c><00:02:11.920><c> something</c><00:02:12.160><c> fine,</c>
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When Google says something fine,
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When Google says something fine,
in<00:02:13.520><c> my</c><00:02:13.680><c> experience</c><00:02:14.280><c> of</c><00:02:14.440><c> all</c><00:02:14.520><c> the</c><00:02:14.640><c> algorithm</c>
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in my experience of all the algorithm
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in my experience of all the algorithm
updates<00:02:15.520><c> over</c><00:02:15.720><c> 19</c><00:02:16.120><c> years,</c><00:02:16.959><c> Google</c><00:02:17.240><c> says</c>
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updates over 19 years, Google says
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updates over 19 years, Google says
something's<00:02:17.680><c> fine,</c><00:02:18.120><c> it</c><00:02:18.280><c> means</c><00:02:18.840><c> you</c><00:02:19.040><c> should</c><00:02:19.240><c> do</c>
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something's fine, it means you should do
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something's fine, it means you should do
this.<00:02:20.040><c> Whenever</c><00:02:20.360><c> they've</c><00:02:20.560><c> said</c><00:02:20.959><c> something's</c>
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this. Whenever they've said something's
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this. Whenever they've said something's
fine,<00:02:21.760><c> it's</c><00:02:21.920><c> turned</c><00:02:22.240><c> out</c><00:02:22.320><c> when</c><00:02:22.480><c> you</c><00:02:22.600><c> do</c><00:02:22.840><c> it,</c>
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fine, it's turned out when you do it,
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fine, it's turned out when you do it,
you<00:02:23.360><c> get</c><00:02:23.520><c> more</c><00:02:23.680><c> traffic,</c><00:02:24.120><c> rankings</c><00:02:24.480><c> go</c><00:02:24.680><c> up,</c><00:02:25.000><c> or</c>
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you get more traffic, rankings go up, or
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you get more traffic, rankings go up, or
in<00:02:25.360><c> AI's</c><00:02:26.160><c> more</c><00:02:26.320><c> visibility.</c><00:02:27.360><c> That's</c><00:02:27.480><c> been</c><00:02:27.600><c> one</c>
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in AI's more visibility. That's been one
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in AI's more visibility. That's been one
of<00:02:27.760><c> the</c><00:02:27.840><c> big</c><00:02:27.959><c> changes.</c><00:02:28.280><c> You</c><00:02:28.320><c> want</c><00:02:28.440><c> visibility.</c>
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of the big changes. You want visibility.
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of the big changes. You want visibility.
And<00:02:29.760><c> then</c><00:02:29.920><c> people</c><00:02:30.160><c> come</c><00:02:30.320><c> and</c><00:02:30.440><c> search</c><00:02:30.680><c> your</c>
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And then people come and search your
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And then people come and search your
brand<00:02:31.320><c> later,</c><00:02:31.760><c> or</c><00:02:31.920><c> they</c><00:02:32.040><c> will</c><00:02:32.200><c> click</c><00:02:32.400><c> through</c>
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brand later, or they will click through
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brand later, or they will click through
from<00:02:33.400><c> We</c><00:02:33.520><c> People</c><00:02:33.760><c> are</c><00:02:33.800><c> starting</c><00:02:34.160><c> to</c><00:02:34.240><c> click</c>
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from We People are starting to click
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from We People are starting to click
through<00:02:34.720><c> from</c><00:02:34.920><c> the</c><00:02:35.040><c> AI</c><00:02:35.600><c> agents,</c><00:02:36.120><c> as</c><00:02:36.280><c> well.</c><00:02:36.560><c> A</c>
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through from the AI agents, as well. A
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through from the AI agents, as well. A
year<00:02:36.920><c> ago,</c><00:02:37.880><c> weren't</c><00:02:38.080><c> really</c><00:02:38.200><c> getting</c><00:02:38.360><c> any</c>
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year ago, weren't really getting any
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year ago, weren't really getting any
traffic.<00:02:39.320><c> Now</c><00:02:39.560><c> it's</c><00:02:39.720><c> starting</c><00:02:40.120><c> to</c><00:02:40.240><c> register</c>
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traffic. Now it's starting to register
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traffic. Now it's starting to register
as<00:02:41.320><c> small</c><00:02:41.680><c> single-digit</c><00:02:42.240><c> percentages</c><00:02:42.840><c> of</c>
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as small single-digit percentages of
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as small single-digit percentages of
total<00:02:43.320><c> traffic.</c><00:02:44.040><c> We're</c><00:02:44.160><c> starting</c><00:02:44.440><c> to</c><00:02:44.480><c> get</c>
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total traffic. We're starting to get
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total traffic. We're starting to get
some<00:02:44.720><c> traffic</c><00:02:45.080><c> in.</c>
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some traffic in.
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some traffic in.
So,<00:02:45.959><c> you</c><00:02:46.040><c> need</c><00:02:46.160><c> this.</c><00:02:46.600><c> If</c><00:02:46.840><c> you</c><00:02:47.120><c> need</c><00:02:47.440><c> one</c><00:02:47.600><c> of</c>
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So, you need this. If you need one of
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So, you need this. If you need one of
these,<00:02:48.640><c> I</c><00:02:48.840><c> should</c><00:02:49.080><c> know</c><00:02:49.280><c> this.</c><00:02:49.440><c> I'm</c><00:02:49.520><c> going</c><00:02:49.640><c> to</c>
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these, I should know this. I'm going to
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these, I should know this. I'm going to
Google<00:02:50.080><c> it</c><00:02:50.200><c> quickly,</c><00:02:50.680><c> cuz</c><00:02:50.959><c> why</c><00:02:51.240><c> not?</c><00:02:51.760><c> It's</c><00:02:51.880><c> one</c>
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Google it quickly, cuz why not? It's one
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Google it quickly, cuz why not? It's one
of<00:02:52.040><c> the</c><00:02:52.080><c> first</c><00:02:52.360><c> things</c><00:02:52.600><c> I</c><00:02:52.840><c> try</c><00:02:53.000><c> to</c><00:02:53.120><c> work</c><00:02:53.360><c> out</c><00:02:53.440><c> in</c>
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of the first things I try to work out in
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of the first things I try to work out in
an<00:02:53.640><c> interview.</c>
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an interview.
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an interview.
Is<00:02:55.480><c> whether</c><00:02:56.480><c> Yoast</c><00:02:57.280><c> uses</c><00:02:57.640><c> the</c><00:02:57.840><c> LLMS.</c><00:02:58.720><c> It</c><00:02:58.840><c> does.</c>
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Is whether Yoast uses the LLMS. It does.
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Is whether Yoast uses the LLMS. It does.
Yes,<00:02:59.600><c> click</c><00:02:59.800><c> a</c><00:02:59.880><c> button</c><00:03:00.200><c> and</c><00:03:00.360><c> it's</c><00:03:00.560><c> done.</c><00:03:01.400><c> Click</c>
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Yes, click a button and it's done. Click
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Yes, click a button and it's done. Click
a<00:03:01.640><c> button</c><00:03:01.880><c> and</c><00:03:02.000><c> it's</c><00:03:02.120><c> done.</c><00:03:02.360><c> So,</c><00:03:02.440><c> go</c><00:03:02.600><c> use</c><00:03:02.800><c> Yoast</c>
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a button and it's done. So, go use Yoast
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a button and it's done. So, go use Yoast
and<00:03:03.640><c> you'll</c><00:03:03.760><c> get</c><00:03:03.920><c> that</c><00:03:04.080><c> feature</c><00:03:04.519><c> in</c><00:03:04.800><c> there.</c>
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and you'll get that feature in there.
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and you'll get that feature in there.
I've<00:03:06.239><c> been</c><00:03:06.360><c> using</c><00:03:06.519><c> my</c><00:03:06.600><c> laptop</c><00:03:06.920><c> more</c><00:03:07.040><c> and</c><00:03:07.120><c> more</c>
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I've been using my laptop more and more
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I've been using my laptop more and more
for<00:03:07.720><c> for</c><00:03:07.840><c> show</c><00:03:08.080><c> notes</c><00:03:08.400><c> recently,</c><00:03:08.720><c> rather</c><00:03:08.920><c> than</c>
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for for show notes recently, rather than
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for for show notes recently, rather than
just<00:03:09.160><c> having</c><00:03:09.360><c> a</c><00:03:09.400><c> chat.</c><00:03:09.680><c> So</c><00:03:09.800><c> much</c><00:03:09.959><c> technical</c>
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just having a chat. So much technical
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just having a chat. So much technical
stuff<00:03:10.400><c> going</c><00:03:10.560><c> on.</c><00:03:10.959><c> But,</c><00:03:11.040><c> you</c><00:03:11.160><c> need</c><00:03:11.320><c> an</c><00:03:11.440><c> LLMS.</c>
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stuff going on. But, you need an LLMS.
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stuff going on. But, you need an LLMS.
It's<00:03:13.560><c> a</c><00:03:13.640><c> four-letters</c><00:03:14.560><c> LLMS.txt</c>
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It's a four-letters LLMS.txt
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It's a four-letters LLMS.txt
file,<00:03:18.160><c> and</c><00:03:18.320><c> you</c><00:03:18.400><c> need</c><00:03:18.560><c> that</c><00:03:18.720><c> running</c><00:03:18.959><c> in</c>
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file, and you need that running in
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file, and you need that running in
something<00:03:19.320><c> like</c><00:03:19.480><c> Yoast</c><00:03:19.760><c> will</c><00:03:19.840><c> get</c><00:03:20.000><c> that</c><00:03:20.239><c> set</c>
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something like Yoast will get that set
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something like Yoast will get that set
up<00:03:20.800><c> for</c><00:03:21.120><c> you.</c>
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up for you.
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up for you.
Number<00:03:22.280><c> two,</c><00:03:23.000><c> this</c><00:03:23.239><c> applies</c><00:03:23.640><c> to</c><00:03:23.720><c> content.</c><00:03:24.800><c> You</c>
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Number two, this applies to content. You
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Number two, this applies to content. You
need<00:03:25.160><c> to</c><00:03:25.200><c> be</c><00:03:25.280><c> optimizing</c><00:03:25.840><c> now</c><00:03:26.400><c> for</c><00:03:26.680><c> questions</c>
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need to be optimizing now for questions
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need to be optimizing now for questions
and<00:03:27.920><c> keywords.</c>
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and keywords.
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and keywords.
Let<00:03:29.440><c> me</c><00:03:30.040><c> digest</c><00:03:30.600><c> what</c><00:03:30.760><c> each</c><00:03:30.920><c> of</c><00:03:31.000><c> those</c><00:03:31.200><c> things</c>
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Let me digest what each of those things
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Let me digest what each of those things
are,<00:03:31.959><c> to</c><00:03:32.000><c> make</c><00:03:32.120><c> a</c><00:03:32.160><c> bit</c><00:03:32.239><c> more</c><00:03:32.360><c> sense.</c>
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are, to make a bit more sense.
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are, to make a bit more sense.
A<00:03:33.440><c> keyword</c><00:03:34.280><c> is</c><00:03:34.600><c> the</c><00:03:34.720><c> search</c><00:03:35.120><c> term.</c><00:03:35.440><c> That's</c>
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A keyword is the search term. That's
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A keyword is the search term. That's
what<00:03:35.640><c> somebody</c><00:03:35.880><c> looks</c><00:03:36.120><c> for</c><00:03:36.320><c> on</c><00:03:36.480><c> Google</c><00:03:37.400><c> when</c>
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what somebody looks for on Google when
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what somebody looks for on Google when
they<00:03:37.840><c> want</c><00:03:38.000><c> to</c><00:03:38.080><c> buy</c><00:03:38.360><c> that</c><00:03:38.640><c> product.</c><00:03:39.280><c> Let's</c>
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they want to buy that product. Let's
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they want to buy that product. Let's
pick<00:03:39.840><c> something</c><00:03:40.080><c> at</c><00:03:40.200><c> random.</c><00:03:41.200><c> My</c><00:03:41.360><c> glasses.</c>
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pick something at random. My glasses.
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pick something at random. My glasses.
So,<00:03:42.360><c> I</c><00:03:42.440><c> want</c><00:03:42.600><c> to</c><00:03:42.680><c> buy</c><00:03:43.040><c> a</c><00:03:43.120><c> new</c><00:03:43.320><c> pair</c><00:03:43.600><c> of</c><00:03:43.720><c> glasses,</c>
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So, I want to buy a new pair of glasses,
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So, I want to buy a new pair of glasses,
and<00:03:44.880><c> I've</c><00:03:44.959><c> already</c><00:03:45.120><c> decided</c><00:03:45.480><c> I</c><00:03:45.519><c> want</c><00:03:45.640><c> to</c><00:03:45.720><c> buy</c>
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and I've already decided I want to buy
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and I've already decided I want to buy
them.<00:03:46.280><c> So,</c><00:03:47.000><c> I</c><00:03:47.080><c> might</c><00:03:47.320><c> do</c><00:03:47.440><c> some</c><00:03:47.560><c> research</c><00:03:47.800><c> up,</c>
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them. So, I might do some research up,
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them. So, I might do some research up,
but<00:03:48.040><c> when</c><00:03:48.160><c> I</c><00:03:48.200><c> go</c><00:03:48.360><c> to</c><00:03:48.519><c> buy</c><00:03:48.800><c> them,</c><00:03:49.200><c> I'm</c><00:03:49.239><c> going</c><00:03:49.360><c> to</c>
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but when I go to buy them, I'm going to
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but when I go to buy them, I'm going to
go<00:03:49.560><c> on</c><00:03:49.800><c> YouTube</c><00:03:50.200><c> and</c><00:03:50.360><c> search,</c><00:03:51.200><c> "These</c><00:03:51.440><c> are</c>
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go on YouTube and search, "These are
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go on YouTube and search, "These are
tortoise<00:03:52.160><c> shell</c><00:03:52.400><c> effect.</c><00:03:53.400><c> I've</c><00:03:53.680><c> got</c><00:03:54.040><c> a</c>
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tortoise shell effect. I've got a
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tortoise shell effect. I've got a
stigmatism<00:03:54.880><c> in</c><00:03:54.960><c> one</c><00:03:55.080><c> of</c><00:03:55.120><c> my</c><00:03:55.400><c> eyes,</c><00:03:55.800><c> so</c><00:03:55.920><c> I'm</c>
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stigmatism in one of my eyes, so I'm
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stigmatism in one of my eyes, so I'm
going<00:03:56.080><c> to</c><00:03:56.120><c> search</c><00:03:56.440><c> for</c><00:03:56.680><c> someone</c><00:03:56.960><c> that</c><00:03:57.040><c> does</c>
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going to search for someone that does
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going to search for someone that does
lenses<00:03:57.760><c> like</c><00:03:58.000><c> that.</c><00:03:58.160><c> Everybody</c><00:03:58.440><c> does</c><00:03:58.600><c> now,</c><00:03:58.760><c> so</c>
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lenses like that. Everybody does now, so
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lenses like that. Everybody does now, so
don't<00:03:58.960><c> worry</c><00:03:59.080><c> about</c><00:03:59.240><c> that</c><00:03:59.400><c> too</c><00:03:59.520><c> much.</c><00:04:00.200><c> And</c><00:04:00.320><c> I</c>
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don't worry about that too much. And I
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don't worry about that too much. And I
might<00:04:00.387><c> [snorts]</c><00:04:00.560><c> even</c><00:04:00.760><c> start</c><00:04:01.000><c> looking</c><00:04:01.680><c> um</c>
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might [snorts] even start looking um
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might [snorts] even start looking um
it's<00:04:01.840><c> actually</c><00:04:02.040><c> written</c><00:04:02.440><c> I've</c><00:04:02.560><c> dropped</c><00:04:02.920><c> them</c>
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it's actually written I've dropped them
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it's actually written I've dropped them
now.<00:04:03.280><c> Dropped</c><00:04:03.480><c> my</c><00:04:03.560><c> glasses.</c><00:04:04.160><c> Can</c><00:04:04.240><c> make</c><00:04:04.360><c> a</c><00:04:04.400><c> dad</c>
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now. Dropped my glasses. Can make a dad
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now. Dropped my glasses. Can make a dad
joke.<00:04:04.880><c> Where</c><00:04:05.000><c> have</c><00:04:05.120><c> they</c><00:04:05.200><c> gone?</c><00:04:05.640><c> Don't</c><00:04:05.840><c> know.</c>
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joke. Where have they gone? Don't know.
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joke. Where have they gone? Don't know.
>> [laughter]
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>> [laughter]
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>> [laughter]
>> But<00:04:07.560><c> on</c><00:04:07.680><c> the</c><00:04:07.800><c> side</c><00:04:08.080><c> of</c><00:04:08.160><c> my</c><00:04:08.240><c> glasses</c><00:04:08.720><c> as</c><00:04:08.840><c> well,</c>
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>> But on the side of my glasses as well,
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>> But on the side of my glasses as well,
it's<00:04:09.160><c> got</c><00:04:09.280><c> some</c><00:04:09.440><c> of</c><00:04:09.520><c> the</c><00:04:09.560><c> things</c><00:04:09.760><c> like</c><00:04:09.880><c> these</c>
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it's got some of the things like these
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it's got some of the things like these
are<00:04:10.160><c> Havana</c><00:04:10.840><c> style.</c><00:04:11.560><c> It's</c><00:04:11.680><c> got</c><00:04:11.840><c> some</c><00:04:12.000><c> of</c><00:04:12.120><c> the</c>
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are Havana style. It's got some of the
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are Havana style. It's got some of the
sizing<00:04:12.920><c> of</c><00:04:13.440><c> how</c><00:04:13.720><c> long</c><00:04:14.040><c> the</c><00:04:14.240><c> arms</c><00:04:14.520><c> are</c><00:04:14.640><c> and</c>
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sizing of how long the arms are and
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sizing of how long the arms are and
stuff.<00:04:14.880><c> So</c><00:04:14.959><c> I</c><00:04:15.000><c> might</c><00:04:15.200><c> look</c><00:04:15.360><c> for</c><00:04:15.480><c> a</c><00:04:15.520><c> very</c><00:04:15.840><c> very</c>
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stuff. So I might look for a very very
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stuff. So I might look for a very very
specific<00:04:16.680><c> keyword</c><00:04:17.640><c> to</c><00:04:17.760><c> find</c><00:04:18.120><c> my</c><00:04:18.239><c> new</c><00:04:18.480><c> glasses</c>
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specific keyword to find my new glasses
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specific keyword to find my new glasses
frame.<00:04:19.600><c> So</c><00:04:19.720><c> that's</c><00:04:20.079><c> that's</c><00:04:20.320><c> a</c><00:04:20.400><c> keyword.</c><00:04:21.600><c> When</c>
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frame. So that's that's a keyword. When
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frame. So that's that's a keyword. When
I<00:04:21.720><c> talk</c><00:04:21.840><c> about</c><00:04:22.000><c> questions,</c>
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I talk about questions,
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I talk about questions,
you<00:04:23.520><c> don't</c><00:04:23.840><c> go</c><00:04:24.480><c> on</c><00:04:25.200><c> and</c><00:04:25.280><c> I've</c><00:04:25.360><c> given</c><00:04:25.520><c> I've</c>
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you don't go on and I've given I've
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you don't go on and I've given I've
written<00:04:25.800><c> an</c><00:04:25.880><c> example</c><00:04:26.320><c> here.</c><00:04:26.800><c> You</c><00:04:26.919><c> don't</c><00:04:27.080><c> go</c><00:04:27.200><c> on</c>
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written an example here. You don't go on
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written an example here. You don't go on
chat<00:04:27.600><c> GBT</c><00:04:28.280><c> and</c><00:04:28.480><c> tell</c><00:04:28.680><c> it</c><00:04:28.800><c> stuff.</c><00:04:29.360><c> You</c><00:04:29.440><c> don't</c><00:04:29.640><c> go</c>
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chat GBT and tell it stuff. You don't go
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chat GBT and tell it stuff. You don't go
women's<00:04:30.520><c> black</c><00:04:30.800><c> t-shirt</c><00:04:31.280><c> with</c><00:04:31.440><c> short</c>
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women's black t-shirt with short
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women's black t-shirt with short
sleeves.<00:04:32.600><c> You</c><00:04:32.640><c> don't</c><00:04:32.880><c> go</c><00:04:33.120><c> and</c><00:04:33.440><c> tell</c><00:04:33.680><c> it</c><00:04:33.880><c> that.</c>
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sleeves. You don't go and tell it that.
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sleeves. You don't go and tell it that.
You<00:04:34.880><c> have</c><00:04:35.040><c> a</c><00:04:35.080><c> conversation</c><00:04:35.919><c> with</c><00:04:36.160><c> it.</c><00:04:36.800><c> That's</c>
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You have a conversation with it. That's
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You have a conversation with it. That's
how<00:04:37.160><c> AI</c><00:04:37.440><c> works.</c><00:04:37.760><c> That's</c><00:04:37.880><c> how</c><00:04:37.960><c> people</c><00:04:38.240><c> use</c><00:04:38.480><c> it.</c>
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how AI works. That's how people use it.
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how AI works. That's how people use it.
So<00:04:39.000><c> on</c><00:04:39.120><c> AI</c><00:04:39.440><c> you</c><00:04:39.560><c> would</c><00:04:39.680><c> say,</c><00:04:39.919><c> what</c><00:04:40.080><c> are</c><00:04:40.160><c> my</c>
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So on AI you would say, what are my
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So on AI you would say, what are my
options<00:04:40.720><c> for</c><00:04:40.840><c> a</c><00:04:40.880><c> t-shirt</c><00:04:41.360><c> that</c><00:04:41.560><c> has</c><00:04:42.000><c> XYZ,</c><00:04:42.720><c> that</c>
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options for a t-shirt that has XYZ, that
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options for a t-shirt that has XYZ, that
is<00:04:42.960><c> black,</c><00:04:43.320><c> that</c><00:04:43.440><c> has</c><00:04:43.880><c> short</c><00:04:44.200><c> sleeves,</c><00:04:44.640><c> or</c>
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is black, that has short sleeves, or
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is black, that has short sleeves, or
what<00:04:44.880><c> are</c><00:04:44.919><c> the</c><00:04:45.040><c> sleeve</c><00:04:45.360><c> lengths</c><00:04:45.800><c> of</c><00:04:46.000><c> t-shirts</c>
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what are the sleeve lengths of t-shirts
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what are the sleeve lengths of t-shirts
that<00:04:46.680><c> you're</c><00:04:46.880><c> aware</c><00:04:47.280><c> of?</c><00:04:47.760><c> And</c><00:04:47.840><c> it'll</c><00:04:47.960><c> come</c>
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that you're aware of? And it'll come
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that you're aware of? And it'll come
back<00:04:48.240><c> and</c><00:04:48.360><c> say,</c><00:04:48.960><c> well,</c><00:04:49.480><c> it's</c><00:04:49.600><c> a</c><00:04:49.640><c> very</c><00:04:49.840><c> very</c>
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back and say, well, it's a very very
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back and say, well, it's a very very
good<00:04:50.280><c> question.</c><00:04:51.200><c> Um</c><00:04:52.160><c> Uh</c><00:04:52.520><c> we</c><00:04:53.000><c> having</c><00:04:53.320><c> looked,</c>
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good question. Um Uh we having looked,
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good question. Um Uh we having looked,
lots<00:04:54.120><c> of</c><00:04:54.160><c> brands</c><00:04:54.440><c> don't</c><00:04:54.600><c> actually</c><00:04:54.840><c> say</c><00:04:55.040><c> how</c>
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lots of brands don't actually say how
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lots of brands don't actually say how
long<00:04:55.680><c> the</c><00:04:56.000><c> the</c><00:04:56.080><c> sleeves</c><00:04:56.520><c> are.</c><00:04:57.080><c> You're</c>
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long the the sleeves are. You're
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long the the sleeves are. You're
probably<00:04:57.360><c> going</c><00:04:57.480><c> to</c><00:04:57.520><c> need</c><00:04:57.600><c> to</c><00:04:57.640><c> buy</c><00:04:57.760><c> a</c><00:04:57.800><c> slightly</c>
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probably going to need to buy a slightly
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probably going to need to buy a slightly
more<00:04:58.240><c> premium</c><00:04:58.640><c> model</c><00:04:59.000><c> for</c><00:04:59.120><c> an</c><00:04:59.200><c> exact</c>
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more premium model for an exact
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more premium model for an exact
measurement<00:05:00.160><c> cuz</c><00:05:00.320><c> they</c><00:05:00.840><c> will</c><00:05:01.080><c> have</c><00:05:01.200><c> that</c><00:05:01.360><c> on</c><00:05:01.480><c> a</c>
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measurement cuz they will have that on a
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measurement cuz they will have that on a
more<00:05:01.800><c> premium</c><00:05:02.240><c> luxurious</c><00:05:02.720><c> product,</c><00:05:03.000><c> but</c><00:05:03.120><c> they</c>
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more premium luxurious product, but they
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more premium luxurious product, but they
wouldn't<00:05:03.440><c> on</c><00:05:03.560><c> a</c><00:05:03.880><c> cheaper</c><00:05:04.160><c> product.</c><00:05:04.680><c> But</c><00:05:04.840><c> just</c>
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wouldn't on a cheaper product. But just
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wouldn't on a cheaper product. But just
looking<00:05:05.240><c> at</c><00:05:05.320><c> the</c><00:05:05.400><c> images,</c><00:05:05.880><c> here</c><00:05:06.040><c> are</c><00:05:06.120><c> some</c>
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looking at the images, here are some
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looking at the images, here are some
options.<00:05:07.200><c> So</c><00:05:07.240><c> the</c><00:05:07.360><c> point</c><00:05:07.600><c> being</c><00:05:07.800><c> is</c><00:05:07.919><c> you</c><00:05:07.960><c> need</c>
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options. So the point being is you need
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options. So the point being is you need
to<00:05:08.160><c> optimize</c><00:05:08.640><c> for</c><00:05:08.960><c> keywords,</c><00:05:09.440><c> which</c><00:05:09.560><c> is</c><00:05:09.640><c> what</c>
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to optimize for keywords, which is what
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to optimize for keywords, which is what
we've<00:05:09.919><c> traditionally</c><00:05:10.280><c> always</c><00:05:10.440><c> been</c><00:05:10.560><c> doing</c><00:05:10.840><c> in</c>
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we've traditionally always been doing in
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we've traditionally always been doing in
SEO.
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SEO.
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SEO.
But<00:05:12.320><c> actually</c><00:05:12.560><c> one</c><00:05:12.680><c> of</c><00:05:12.720><c> the</c><00:05:12.840><c> things</c><00:05:13.080><c> that</c>
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But actually one of the things that
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But actually one of the things that
supports<00:05:13.720><c> that</c><00:05:14.240><c> that</c><00:05:14.360><c> is</c><00:05:14.480><c> now</c><00:05:14.640><c> more</c><00:05:14.880><c> important</c>
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supports that that is now more important
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supports that that is now more important
is<00:05:15.480><c> we'd</c><00:05:15.600><c> often</c><00:05:15.880><c> have</c><00:05:16.440><c> FAQs</c><00:05:17.160><c> about</c><00:05:17.440><c> that</c>
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is we'd often have FAQs about that
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is we'd often have FAQs about that
keyword<00:05:18.720><c> to</c><00:05:18.840><c> get</c><00:05:18.960><c> the</c><00:05:19.040><c> keyword</c><00:05:19.400><c> mentioned</c><00:05:19.760><c> a</c>
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keyword to get the keyword mentioned a
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keyword to get the keyword mentioned a
bit<00:05:20.000><c> more</c><00:05:20.360><c> and</c><00:05:20.480><c> increase</c><00:05:20.800><c> relevance</c><00:05:21.280><c> to</c><00:05:21.400><c> say,</c>
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bit more and increase relevance to say,
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bit more and increase relevance to say,
not<00:05:22.320><c> only</c><00:05:22.640><c> is</c><00:05:22.760><c> this</c><00:05:22.880><c> a</c><00:05:22.919><c> relevant</c><00:05:23.280><c> place</c><00:05:23.520><c> to</c>
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not only is this a relevant place to
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not only is this a relevant place to
send<00:05:23.800><c> people</c><00:05:24.040><c> that</c><00:05:24.160><c> want</c><00:05:24.280><c> to</c><00:05:24.320><c> buy</c><00:05:24.640><c> tortoise</c>
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send people that want to buy tortoise
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send people that want to buy tortoise
shell<00:05:25.200><c> glasses</c><00:05:25.720><c> and</c><00:05:25.800><c> here's</c><00:05:26.000><c> a</c><00:05:26.040><c> whole</c>
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shell glasses and here's a whole
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shell glasses and here's a whole
collection<00:05:27.000><c> on</c><00:05:27.120><c> Shopify</c><00:05:27.600><c> of</c><00:05:27.720><c> tortoise</c><00:05:28.160><c> shell</c>
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collection on Shopify of tortoise shell
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collection on Shopify of tortoise shell
glasses.<00:05:29.360><c> We'd</c><00:05:29.440><c> have</c><00:05:29.520><c> some</c><00:05:29.640><c> FAQs.</c>
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glasses. We'd have some FAQs.
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glasses. We'd have some FAQs.
What<00:05:30.880><c> are</c><00:05:30.960><c> these</c><00:05:31.200><c> similar</c><00:05:31.480><c> options</c><00:05:31.919><c> to</c>
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What are these similar options to
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What are these similar options to
tortoise<00:05:32.400><c> shell?</c><00:05:32.960><c> Does</c><00:05:33.160><c> tortoise</c><00:05:33.560><c> shell</c>
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tortoise shell? Does tortoise shell
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tortoise shell? Does tortoise shell
last?<00:05:34.360><c> Does</c><00:05:34.520><c> it</c><00:05:34.640><c> fade</c><00:05:34.919><c> in</c><00:05:35.080><c> the</c><00:05:35.200><c> sun?</c><00:05:35.880><c> What</c><00:05:36.040><c> are</c>
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last? Does it fade in the sun? What are
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last? Does it fade in the sun? What are
the<00:05:36.240><c> sizing</c><00:05:36.680><c> dimensions</c><00:05:37.240><c> of</c><00:05:37.360><c> these</c><00:05:37.560><c> glasses</c>
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the sizing dimensions of these glasses
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the sizing dimensions of these glasses
and<00:05:38.040><c> can</c><00:05:38.160><c> I</c><00:05:38.200><c> filter</c><00:05:38.520><c> by</c><00:05:38.720><c> that?</c><00:05:39.200><c> We'd</c><00:05:39.280><c> have</c>
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and can I filter by that? We'd have
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and can I filter by that? We'd have
these<00:05:39.520><c> FAQs.</c>
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these FAQs.
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these FAQs.
When<00:05:41.200><c> we're</c><00:05:41.280><c> looking</c><00:05:41.520><c> now</c><00:05:41.680><c> at</c><00:05:41.760><c> chat</c><00:05:41.960><c> GBT</c><00:05:42.280><c> and</c>
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When we're looking now at chat GBT and
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When we're looking now at chat GBT and
AI<00:05:42.840><c> in</c><00:05:42.919><c> this</c><00:05:43.080><c> whole</c><00:05:43.320><c> new</c><00:05:43.480><c> world</c><00:05:43.760><c> of</c><00:05:43.960><c> GEO,</c>
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AI in this whole new world of GEO,
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AI in this whole new world of GEO,
generative
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generative
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generative
um<00:05:45.840><c> engine</c><00:05:46.120><c> optimization,</c><00:05:47.040><c> which</c><00:05:47.160><c> again</c><00:05:47.360><c> is</c>
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um engine optimization, which again is
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um engine optimization, which again is
kind<00:05:47.600><c> of</c><00:05:47.680><c> like</c><00:05:47.800><c> SEO</c><00:05:48.200><c> but</c><00:05:48.320><c> it's</c><00:05:48.440><c> slightly</c>
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kind of like SEO but it's slightly
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kind of like SEO but it's slightly
different.<00:05:49.600><c> Actually,</c><00:05:49.840><c> those</c><00:05:49.960><c> FAQs</c><00:05:50.600><c> and</c>
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different. Actually, those FAQs and
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different. Actually, those FAQs and
those<00:05:50.840><c> questions</c><00:05:51.320><c> are</c><00:05:51.360><c> becoming</c><00:05:51.680><c> even</c><00:05:51.880><c> more</c>
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those questions are becoming even more
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those questions are becoming even more
important.<00:05:52.880><c> And</c><00:05:53.040><c> two</c><00:05:53.200><c> ways</c><00:05:53.400><c> you</c><00:05:53.480><c> can</c><00:05:53.600><c> deploy</c>
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important. And two ways you can deploy
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important. And two ways you can deploy
content<00:05:55.160><c> to</c><00:05:55.240><c> try</c><00:05:55.480><c> and</c><00:05:55.600><c> get</c><00:05:56.120><c> more</c><00:05:56.280><c> visibility</c>
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content to try and get more visibility
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content to try and get more visibility
visibility<00:05:58.240><c> so</c><00:05:58.400><c> you</c><00:05:58.560><c> come</c><00:05:58.840><c> up</c><00:05:59.040><c> in</c><00:05:59.160><c> ChatGPT</c><00:05:59.760><c> and</c>
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visibility so you come up in ChatGPT and
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visibility so you come up in ChatGPT and
start<00:06:00.360><c> getting</c><00:06:00.480><c> a</c><00:06:00.520><c> bit</c><00:06:00.640><c> traffic</c><00:06:00.920><c> from</c><00:06:01.080><c> that.</c>
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start getting a bit traffic from that.
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start getting a bit traffic from that.
Two<00:06:02.080><c> ways</c><00:06:02.240><c> you</c><00:06:02.280><c> can</c><00:06:02.360><c> do</c><00:06:02.480><c> that.</c><00:06:02.680><c> One</c><00:06:02.840><c> is</c><00:06:03.080><c> is</c><00:06:03.240><c> FAQs</c>
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Two ways you can do that. One is is FAQs
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Two ways you can do that. One is is FAQs
and<00:06:04.080><c> having</c><00:06:04.440><c> really</c><00:06:04.760><c> good</c><00:06:05.000><c> and</c>
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and having really good and
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and having really good and
well-structured<00:06:05.640><c> questions.</c><00:06:06.320><c> They've</c><00:06:06.480><c> got</c>
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well-structured questions. They've got
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well-structured questions. They've got
to<00:06:06.800><c> be</c><00:06:06.880><c> things</c><00:06:07.160><c> people</c><00:06:07.480><c> will</c><00:06:07.760><c> ask.</c><00:06:08.600><c> I'll</c>
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to be things people will ask. I'll
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to be things people will ask. I'll
answer<00:06:09.200><c> that</c><00:06:09.440><c> point</c><00:06:09.640><c> in</c><00:06:09.720><c> a</c><00:06:09.760><c> second</c><00:06:10.600><c> once</c><00:06:10.800><c> I've</c>
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answer that point in a second once I've
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answer that point in a second once I've
said<00:06:10.960><c> the</c><00:06:11.040><c> second</c><00:06:11.320><c> thing.</c><00:06:11.440><c> The</c><00:06:11.520><c> second</c><00:06:11.880><c> thing</c>
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said the second thing. The second thing
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said the second thing. The second thing
is<00:06:12.200><c> doing</c><00:06:12.480><c> blog</c><00:06:12.760><c> posts</c><00:06:13.320><c> or</c><00:06:13.440><c> doing</c><00:06:13.680><c> guides</c><00:06:14.360><c> or</c>
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is doing blog posts or doing guides or
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is doing blog posts or doing guides or
doing<00:06:14.800><c> some</c><00:06:15.040><c> sort</c><00:06:15.200><c> of</c><00:06:15.320><c> how-to</c><00:06:16.320><c> or</c><00:06:16.520><c> even</c><00:06:16.680><c> just</c>
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doing some sort of how-to or even just
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doing some sort of how-to or even just
little<00:06:17.000><c> information</c><00:06:17.480><c> blocks</c><00:06:17.800><c> on</c><00:06:18.160><c> collections</c>
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little information blocks on collections
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little information blocks on collections
of<00:06:18.600><c> the</c><00:06:18.680><c> products</c><00:06:19.200><c> or</c><00:06:19.360><c> throughout</c><00:06:19.600><c> the</c><00:06:19.680><c> site</c>
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of the products or throughout the site
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of the products or throughout the site
that<00:06:20.919><c> give</c><00:06:21.240><c> one</c><00:06:21.360><c> of</c><00:06:21.440><c> those</c><00:06:21.600><c> questions</c><00:06:22.000><c> and</c>
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that give one of those questions and
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that give one of those questions and
give<00:06:22.280><c> the</c><00:06:22.400><c> answer.</c><00:06:23.160><c> If</c><00:06:23.320><c> the</c><00:06:23.440><c> question's</c><00:06:23.840><c> quite</c>
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give the answer. If the question's quite
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give the answer. If the question's quite
a<00:06:24.120><c> big</c><00:06:24.400><c> one</c><00:06:24.560><c> of</c><00:06:24.680><c> like,</c><00:06:25.400><c> "Should</c><00:06:25.760><c> I</c><00:06:25.919><c> buy</c><00:06:26.640><c> a</c>
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a big one of like, "Should I buy a
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a big one of like, "Should I buy a
standing<00:06:27.919><c> desk,</c><00:06:28.360><c> a</c><00:06:28.440><c> fixed</c><00:06:29.040><c> desk</c><00:06:30.000><c> for</c><00:06:30.320><c> my</c><00:06:30.480><c> home</c>
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standing desk, a fixed desk for my home
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standing desk, a fixed desk for my home
study?"<00:06:32.080><c> That's</c><00:06:32.320><c> quite</c><00:06:32.600><c> it's</c><00:06:32.720><c> quite</c><00:06:32.880><c> a</c><00:06:32.919><c> big</c>
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study?" That's quite it's quite a big
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study?" That's quite it's quite a big
article<00:06:33.600><c> and</c><00:06:33.680><c> there's</c><00:06:33.800><c> a</c><00:06:33.840><c> lot</c><00:06:33.960><c> of</c>
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article and there's a lot of
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article and there's a lot of
considerations<00:06:35.080><c> that</c><00:06:35.320><c> someone</c><00:06:35.600><c> might</c><00:06:35.800><c> go</c><00:06:35.919><c> and</c>
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considerations that someone might go and
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considerations that someone might go and
read.<00:06:36.720><c> So,</c><00:06:36.840><c> actually</c><00:06:37.080><c> I</c><00:06:37.120><c> would</c><00:06:37.240><c> make</c><00:06:37.440><c> that</c><00:06:37.720><c> an</c>
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read. So, actually I would make that an
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read. So, actually I would make that an
article<00:06:38.360><c> make</c><00:06:38.520><c> that</c><00:06:38.640><c> an</c><00:06:38.760><c> information</c><00:06:39.320><c> page</c><00:06:39.720><c> in</c>
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article make that an information page in
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article make that an information page in
its<00:06:39.960><c> own</c><00:06:40.240><c> right.</c>
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its own right.
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its own right.
But<00:06:41.480><c> actually,</c><00:06:41.840><c> if</c><00:06:42.000><c> it's</c><00:06:42.200><c> just</c><00:06:42.680><c> what's</c><00:06:42.840><c> the</c>
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But actually, if it's just what's the
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But actually, if it's just what's the
maximum<00:06:43.280><c> height</c><00:06:43.440><c> of</c><00:06:43.520><c> this</c><00:06:43.680><c> desk,</c><00:06:44.120><c> I</c><00:06:44.160><c> wouldn't</c>
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maximum height of this desk, I wouldn't
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maximum height of this desk, I wouldn't
write<00:06:44.480><c> a</c><00:06:44.520><c> blog</c><00:06:44.720><c> post</c><00:06:44.960><c> about</c><00:06:45.160><c> that.</c><00:06:45.400><c> That's</c>
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write a blog post about that. That's
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write a blog post about that. That's
just<00:06:45.680><c> an</c><00:06:45.760><c> FAQ</c><00:06:46.200><c> on</c><00:06:46.360><c> that</c><00:06:46.600><c> particular</c><00:06:47.280><c> desk</c><00:06:48.280><c> uh</c>
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just an FAQ on that particular desk uh
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just an FAQ on that particular desk uh
product<00:06:48.760><c> page.</c><00:06:49.360><c> So,</c><00:06:49.400><c> there's</c><00:06:49.520><c> a</c><00:06:49.560><c> lot</c><00:06:49.680><c> of</c><00:06:49.760><c> work</c>
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product page. So, there's a lot of work
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product page. So, there's a lot of work
to<00:06:50.040><c> do,</c><00:06:50.640><c> but</c><00:06:50.800><c> LLMs,</c><00:06:51.640><c> which</c><00:06:51.800><c> are</c><00:06:51.840><c> the</c><00:06:51.960><c> crawlers</c>
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to do, but LLMs, which are the crawlers
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to do, but LLMs, which are the crawlers
for<00:06:52.600><c> AI,</c><00:06:52.880><c> hence</c><00:06:53.120><c> that</c><00:06:53.320><c> LLMs.txt</c><00:06:54.600><c> file</c><00:06:54.800><c> you</c>
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for AI, hence that LLMs.txt file you
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for AI, hence that LLMs.txt file you
need,<00:06:55.560><c> um</c><00:06:56.400><c> go</c><00:06:56.520><c> and</c><00:06:56.600><c> use</c><00:06:56.720><c> Yoast.</c>
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need, um go and use Yoast.
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need, um go and use Yoast.
They<00:06:58.160><c> they</c><00:06:58.320><c> help</c><00:06:58.520><c> fund</c><00:06:58.720><c> the</c><00:06:58.800><c> show</c><00:06:59.040><c> and</c><00:06:59.160><c> they</c>
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They they help fund the show and they
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They they help fund the show and they
are<00:06:59.480><c> actually</c><00:06:59.680><c> amazing.</c><00:07:00.000><c> I</c><00:07:00.040><c> love</c><00:07:00.200><c> the</c><00:07:00.280><c> guys</c>
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are actually amazing. I love the guys
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are actually amazing. I love the guys
there.<00:07:00.960><c> Um</c><00:07:01.160><c> they</c><00:07:01.280><c> come</c><00:07:01.400><c> on</c><00:07:01.480><c> the</c><00:07:01.520><c> show</c><00:07:01.680><c> quite</c>
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there. Um they come on the show quite
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there. Um they come on the show quite
regularly.
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regularly.
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regularly.
Um<00:07:03.480><c> but</c><00:07:03.919><c> yeah,</c><00:07:04.400><c> beyond</c><00:07:04.560><c> top</c><00:07:04.720><c> of</c><00:07:04.760><c> that,</c><00:07:04.880><c> when</c>
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Um but yeah, beyond top of that, when
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Um but yeah, beyond top of that, when
the<00:07:05.120><c> LLMs</c><00:07:05.520><c> come</c><00:07:05.720><c> to</c><00:07:05.880><c> crawl</c><00:07:06.120><c> the</c><00:07:06.200><c> page,</c><00:07:06.560><c> if</c>
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the LLMs come to crawl the page, if
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the LLMs come to crawl the page, if
there<00:07:06.800><c> are</c><00:07:07.040><c> actual</c><00:07:07.440><c> questions</c><00:07:07.919><c> with</c><00:07:08.120><c> actual</c>
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there are actual questions with actual
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there are actual questions with actual
answers,<00:07:09.200><c> when</c><00:07:09.360><c> someone</c><00:07:09.640><c> asks</c><00:07:09.960><c> the</c><00:07:10.040><c> question</c>
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answers, when someone asks the question
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answers, when someone asks the question
to<00:07:10.760><c> ChatGPT,</c><00:07:11.720><c> it'll</c><00:07:11.919><c> know</c><00:07:12.160><c> the</c><00:07:12.320><c> answer</c><00:07:13.000><c> and</c>
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to ChatGPT, it'll know the answer and
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to ChatGPT, it'll know the answer and
it'll<00:07:13.240><c> reference</c><00:07:13.600><c> you</c><00:07:13.720><c> and</c><00:07:13.840><c> say,</c><00:07:14.000><c> "I</c><00:07:14.080><c> got</c><00:07:14.200><c> this</c>
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it'll reference you and say, "I got this
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it'll reference you and say, "I got this
information<00:07:14.840><c> from</c><00:07:15.480><c> Nick's</c><00:07:15.840><c> awesome</c><00:07:16.640><c> women's</c>
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information from Nick's awesome women's
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information from Nick's awesome women's
black<00:07:17.320><c> t-shirt</c><00:07:17.760><c> shop."</c><00:07:18.160><c> Or</c><00:07:18.240><c> whatever</c><00:07:18.480><c> the</c>
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black t-shirt shop." Or whatever the
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black t-shirt shop." Or whatever the
you<00:07:19.360><c> know,</c><00:07:19.440><c> whatever</c><00:07:19.680><c> the</c><00:07:19.840><c> the</c><00:07:19.960><c> name</c><00:07:20.080><c> of</c><00:07:20.160><c> the</c>
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you know, whatever the the name of the
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you know, whatever the the name of the
shop<00:07:20.400><c> is.</c><00:07:20.840><c> And</c><00:07:21.040><c> so,</c><00:07:21.480><c> I</c><00:07:21.520><c> think</c><00:07:21.680><c> that's</c><00:07:21.800><c> a</c><00:07:21.880><c> really</c>
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shop is. And so, I think that's a really
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shop is. And so, I think that's a really
good<00:07:22.320><c> way</c><00:07:22.960><c> that</c><00:07:23.080><c> you</c><00:07:23.160><c> can</c><00:07:23.280><c> integrate</c><00:07:23.600><c> some</c><00:07:23.680><c> of</c>
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good way that you can integrate some of
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good way that you can integrate some of
those<00:07:23.880><c> questions</c><00:07:24.280><c> to</c><00:07:24.360><c> get</c><00:07:24.480><c> more</c><00:07:24.600><c> traffic</c><00:07:25.040><c> from</c>
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those questions to get more traffic from
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those questions to get more traffic from
AI.<00:07:25.880><c> And</c><00:07:25.960><c> so,</c><00:07:26.040><c> one</c><00:07:26.160><c> of</c><00:07:26.200><c> the</c><00:07:26.280><c> things</c><00:07:26.480><c> you</c><00:07:26.560><c> need</c>
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AI. And so, one of the things you need
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AI. And so, one of the things you need
to<00:07:26.880><c> change</c><00:07:27.200><c> is</c><00:07:27.680><c> we</c><00:07:27.760><c> need</c><00:07:27.880><c> to</c><00:07:27.919><c> be</c><00:07:28.000><c> targeting</c>
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to change is we need to be targeting
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to change is we need to be targeting
keywords<00:07:28.880><c> now</c><00:07:29.040><c> for</c><00:07:29.200><c> what</c><00:07:29.320><c> the</c><00:07:29.440><c> items</c><00:07:29.760><c> are</c><00:07:30.040><c> and</c>
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keywords now for what the items are and
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keywords now for what the items are and
also<00:07:30.600><c> questions</c><00:07:31.360><c> as</c><00:07:31.520><c> well.</c>
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also questions as well.
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also questions as well.
This<00:07:33.120><c> one</c><00:07:33.400><c> is</c><00:07:33.600><c> not</c><00:07:33.880><c> so</c><00:07:34.120><c> new,</c><00:07:34.480><c> but</c><00:07:34.640><c> again,</c><00:07:35.440><c> the</c>
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This one is not so new, but again, the
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This one is not so new, but again, the
way<00:07:36.040><c> SEO's</c><00:07:36.640><c> changing,</c><00:07:37.080><c> the</c><00:07:37.160><c> way</c><00:07:37.360><c> Google</c>
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way SEO's changing, the way Google
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way SEO's changing, the way Google
presents<00:07:39.240><c> websites</c><00:07:39.919><c> and</c><00:07:40.080><c> answers</c><00:07:40.520><c> and</c>
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presents websites and answers and
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presents websites and answers and
information<00:07:41.640><c> to</c><00:07:41.880><c> the</c><00:07:42.080><c> user</c><00:07:43.040><c> and</c><00:07:43.280><c> the</c><00:07:43.360><c> way</c><00:07:43.520><c> that</c>
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information to the user and the way that
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information to the user and the way that
AI's<00:07:44.120><c> working,</c><00:07:45.200><c> this</c><00:07:45.400><c> one</c><00:07:45.480><c> I'm</c><00:07:45.560><c> going</c><00:07:45.680><c> to</c><00:07:45.720><c> go</c>
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AI's working, this one I'm going to go
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AI's working, this one I'm going to go
into<00:07:45.920><c> probably</c><00:07:46.120><c> the</c><00:07:46.200><c> most</c><00:07:46.600><c> detail</c><00:07:47.040><c> on</c><00:07:47.280><c> today</c>
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into probably the most detail on today
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into probably the most detail on today
and<00:07:48.280><c> because</c><00:07:48.560><c> I</c><00:07:48.600><c> think</c><00:07:48.880><c> it's</c><00:07:49.040><c> the</c><00:07:49.120><c> most</c>
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and because I think it's the most
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and because I think it's the most
important<00:07:49.960><c> and</c><00:07:50.040><c> it's</c><00:07:50.160><c> the</c><00:07:50.240><c> biggest</c><00:07:50.520><c> myth</c><00:07:50.720><c> and</c>
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important and it's the biggest myth and
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important and it's the biggest myth and
actually<00:07:51.000><c> it's</c><00:07:51.080><c> quite</c><00:07:51.400><c> easy</c><00:07:52.240><c> and</c><00:07:52.360><c> it's</c><00:07:52.480><c> just</c>
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actually it's quite easy and it's just
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actually it's quite easy and it's just
around<00:07:52.880><c> building</c><00:07:53.240><c> new</c><00:07:53.440><c> pages</c><00:07:54.320><c> on</c><00:07:54.440><c> your</c>
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around building new pages on your
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around building new pages on your
Shopify<00:07:54.960><c> store.</c><00:07:55.640><c> What</c><00:07:55.760><c> kind</c><00:07:55.880><c> of</c><00:07:55.960><c> pages?</c><00:07:56.320><c> Let's</c>
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Shopify store. What kind of pages? Let's
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Shopify store. What kind of pages? Let's
talk<00:07:56.600><c> about</c><00:07:56.840><c> those.</c><00:07:57.640><c> So</c><00:07:57.720><c> I've</c><00:07:57.800><c> taken</c><00:07:58.040><c> the</c>
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talk about those. So I've taken the
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talk about those. So I've taken the
example<00:07:58.560><c> here</c><00:07:58.720><c> of</c><00:07:58.840><c> a</c><00:07:58.920><c> health</c><00:07:59.480><c> supplement.</c><00:08:00.440><c> So</c>
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example here of a health supplement. So
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example here of a health supplement. So
we<00:08:01.720><c> have</c><00:08:01.880><c> clients</c><00:08:02.240><c> that</c><00:08:02.360><c> sell</c><00:08:02.600><c> these</c><00:08:03.280><c> and</c>
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we have clients that sell these and
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we have clients that sell these and
we've<00:08:03.480><c> done</c><00:08:03.600><c> a</c><00:08:03.680><c> lot</c><00:08:03.880><c> of</c><00:08:04.160><c> projects</c><00:08:04.680><c> around</c>
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we've done a lot of projects around
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we've done a lot of projects around
health<00:08:05.280><c> supplements.</c>
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health supplements.
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health supplements.
So<00:08:06.960><c> first</c><00:08:07.200><c> you</c><00:08:07.240><c> need</c><00:08:07.360><c> a</c><00:08:07.400><c> page</c><00:08:07.680><c> on</c><00:08:07.800><c> what</c><00:08:07.960><c> the</c>
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So first you need a page on what the
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So first you need a page on what the
health<00:08:08.200><c> supplement</c><00:08:08.600><c> is.</c><00:08:09.120><c> If</c><00:08:09.360><c> your</c><00:08:09.640><c> whole</c>
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health supplement is. If your whole
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health supplement is. If your whole
business<00:08:10.280><c> sells</c><00:08:10.640><c> one</c><00:08:10.920><c> supplement,</c><00:08:11.880><c> that</c><00:08:12.120><c> can</c>
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business sells one supplement, that can
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business sells one supplement, that can
be<00:08:12.640><c> your</c><00:08:12.880><c> home</c><00:08:13.120><c> page</c><00:08:13.480><c> or</c><00:08:13.640><c> it</c><00:08:13.720><c> could</c><00:08:13.880><c> be</c><00:08:14.000><c> a</c><00:08:14.080><c> page</c>
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be your home page or it could be a page
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be your home page or it could be a page
called<00:08:14.840><c> the</c><00:08:15.000><c> supplement.</c><00:08:16.160><c> And</c><00:08:16.200><c> there's</c><00:08:16.320><c> a</c>
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called the supplement. And there's a
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called the supplement. And there's a
whole<00:08:16.600><c> page</c><00:08:16.840><c> information</c><00:08:17.240><c> about</c><00:08:17.680><c> the</c>
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whole page information about the
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whole page information about the
supplement.<00:08:18.720><c> You</c><00:08:18.800><c> got</c><00:08:18.919><c> one</c><00:08:19.120><c> page.</c><00:08:19.720><c> This</c><00:08:19.919><c> is</c>
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supplement. You got one page. This is
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supplement. You got one page. This is
what<00:08:20.400><c> it</c><00:08:20.560><c> is.</c><00:08:21.200><c> It</c><00:08:21.440><c> is</c><00:08:21.560><c> this.</c><00:08:22.200><c> This</c><00:08:22.400><c> is</c><00:08:22.520><c> what's</c>
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what it is. It is this. This is what's
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what it is. It is this. This is what's
in<00:08:22.880><c> it.</c><00:08:23.240><c> This</c><00:08:23.440><c> is</c><00:08:23.560><c> what</c><00:08:23.720><c> it</c><00:08:23.800><c> does.</c><00:08:24.280><c> And</c><00:08:24.400><c> that's</c>
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in it. This is what it does. And that's
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in it. This is what it does. And that's
your<00:08:24.840><c> what</c><00:08:25.080><c> it</c><00:08:25.240><c> is</c><00:08:25.480><c> page.</c>
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your what it is page.
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your what it is page.
Now<00:08:27.000><c> what</c><00:08:27.160><c> you</c><00:08:27.280><c> need</c><00:08:27.400><c> to</c><00:08:27.520><c> think</c><00:08:27.800><c> about</c><00:08:28.800><c> are</c><00:08:29.040><c> all</c>
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Now what you need to think about are all
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Now what you need to think about are all
the<00:08:29.320><c> different</c><00:08:29.800><c> verticals</c>
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the different verticals
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the different verticals
of<00:08:31.560><c> that</c><00:08:31.760><c> product.</c><00:08:32.760><c> And</c><00:08:32.800><c> this</c><00:08:32.919><c> applies</c><00:08:33.360><c> to</c>
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of that product. And this applies to
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of that product. And this applies to
clothing,<00:08:34.080><c> it</c><00:08:34.120><c> applies</c><00:08:34.520><c> to</c><00:08:35.280><c> footwear,</c><00:08:35.880><c> it</c>
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clothing, it applies to footwear, it
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clothing, it applies to footwear, it
applies<00:08:36.320><c> to</c><00:08:36.440><c> cars,</c><00:08:37.000><c> it</c><00:08:37.120><c> applies</c><00:08:37.520><c> to</c><00:08:37.719><c> lights,</c>
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applies to cars, it applies to lights,
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applies to cars, it applies to lights,
homeware,
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homeware,
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homeware,
kitchenware.
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kitchenware.
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kitchenware.
It<00:08:41.240><c> applies</c><00:08:41.599><c> to</c><00:08:41.719><c> anything.</c><00:08:42.200><c> There'll</c><00:08:42.320><c> be</c>
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It applies to anything. There'll be
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It applies to anything. There'll be
different<00:08:42.840><c> verticals</c><00:08:43.440><c> as</c><00:08:43.560><c> to</c><00:08:43.680><c> what</c><00:08:43.880><c> people</c>
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different verticals as to what people
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different verticals as to what people
are<00:08:44.120><c> looking</c><00:08:44.400><c> for</c>
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are looking for
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are looking for
to<00:08:45.480><c> in-</c><00:08:45.760><c> inquire</c><00:08:46.240><c> about</c><00:08:46.400><c> this</c><00:08:46.520><c> product</c><00:08:46.839><c> or</c>
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to in- inquire about this product or
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to in- inquire about this product or
service.
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service.
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service.
>> [snorts]
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>> [snorts]
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>> [snorts]
>> So<00:08:48.000><c> taking</c><00:08:48.240><c> the</c><00:08:48.320><c> health</c><00:08:48.560><c> supplement,</c><00:08:49.120><c> we</c><00:08:49.240><c> got</c>
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>> So taking the health supplement, we got
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>> So taking the health supplement, we got
our<00:08:49.680><c> page</c><00:08:50.080><c> what</c><00:08:50.240><c> is</c><00:08:50.400><c> it?</c>
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our page what is it?
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our page what is it?
The<00:08:51.360><c> first</c><00:08:51.720><c> set</c><00:08:51.960><c> of</c><00:08:52.120><c> pages</c><00:08:52.680><c> we</c><00:08:52.839><c> could</c><00:08:53.000><c> make</c>
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The first set of pages we could make
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The first set of pages we could make
is<00:08:54.280><c> say</c><00:08:54.440><c> there</c><00:08:54.560><c> were</c><00:08:54.640><c> seven</c><00:08:55.080><c> ingredients</c><00:08:55.800><c> in</c>
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is say there were seven ingredients in
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is say there were seven ingredients in
this<00:08:56.040><c> supplement,</c><00:08:57.320><c> have</c><00:08:57.520><c> a</c><00:08:57.600><c> bit</c><00:08:57.920><c> on</c><00:08:58.120><c> the</c><00:08:58.480><c> what</c>
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this supplement, have a bit on the what
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this supplement, have a bit on the what
it<00:08:58.800><c> is</c><00:08:58.960><c> page</c><00:08:59.280><c> that</c><00:08:59.400><c> says</c><00:08:59.680><c> these</c><00:08:59.839><c> are</c><00:08:59.880><c> the</c><00:08:59.960><c> seven</c>
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it is page that says these are the seven
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it is page that says these are the seven
ingredients<00:09:01.280><c> with</c><00:09:01.440><c> little</c><00:09:01.680><c> buttons</c><00:09:02.040><c> or</c><00:09:02.160><c> links</c>
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ingredients with little buttons or links
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ingredients with little buttons or links
um<00:09:03.280><c> where</c><00:09:03.440><c> people</c><00:09:03.640><c> can</c><00:09:03.760><c> click</c><00:09:04.000><c> through</c><00:09:04.200><c> to</c><00:09:04.360><c> a</c>
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um where people can click through to a
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um where people can click through to a
sub<00:09:04.760><c> page.</c><00:09:05.480><c> The</c><00:09:05.560><c> URL</c><00:09:05.920><c> is</c><00:09:06.080><c> flat</c><00:09:06.400><c> in</c><00:09:06.480><c> Shopify.</c><00:09:06.839><c> It</c>
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sub page. The URL is flat in Shopify. It
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sub page. The URL is flat in Shopify. It
would<00:09:07.000><c> just</c><00:09:07.080><c> say</c><00:09:07.200><c> {slash}</c><00:09:07.480><c> pages</c><00:09:07.880><c> {slash}</c>
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would just say {slash} pages {slash}
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would just say {slash} pages {slash}
whatever<00:09:08.839><c> you've</c><00:09:08.960><c> called</c><00:09:09.120><c> the</c><00:09:09.200><c> page.</c><00:09:10.000><c> {slash}</c>
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whatever you've called the page. {slash}
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whatever you've called the page. {slash}
pages<00:09:10.760><c> {slash}</c><00:09:11.040><c> creatine</c><00:09:11.720><c> for</c><00:09:11.839><c> example</c><00:09:12.200><c> as</c><00:09:12.320><c> a</c>
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pages {slash} creatine for example as a
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pages {slash} creatine for example as a
as<00:09:12.760><c> a</c><00:09:12.800><c> supplement</c><00:09:13.640><c> um</c><00:09:14.080><c> ingredient.</c>
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as a supplement um ingredient.
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as a supplement um ingredient.
And<00:09:15.320><c> then</c><00:09:15.440><c> but</c><00:09:15.520><c> you</c><00:09:15.600><c> want</c><00:09:15.760><c> a</c><00:09:15.800><c> page</c><00:09:16.040><c> about</c>
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And then but you want a page about
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And then but you want a page about
creatine.<00:09:17.160><c> But</c><00:09:17.280><c> you</c><00:09:17.400><c> don't</c><00:09:17.520><c> want</c><00:09:17.640><c> to</c><00:09:17.760><c> talk</c>
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creatine. But you don't want to talk
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creatine. But you don't want to talk
about<00:09:18.240><c> creatine.</c><00:09:18.880><c> You</c><00:09:18.920><c> want</c><00:09:19.040><c> to</c><00:09:19.080><c> talk</c><00:09:19.160><c> about</c>
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about creatine. You want to talk about
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about creatine. You want to talk about
why<00:09:19.520><c> it's</c><00:09:19.680><c> in</c><00:09:19.760><c> your</c><00:09:19.839><c> supplement.</c><00:09:20.360><c> You</c><00:09:20.440><c> want</c><00:09:20.560><c> to</c>
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why it's in your supplement. You want to
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why it's in your supplement. You want to
keep<00:09:21.120><c> that</c><00:09:21.360><c> page</c><00:09:21.680><c> focused</c><00:09:22.200><c> back</c><00:09:22.560><c> and</c><00:09:22.720><c> linking</c>
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keep that page focused back and linking
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keep that page focused back and linking
back<00:09:23.320><c> to</c><00:09:23.960><c> go</c><00:09:24.120><c> and</c><00:09:24.240><c> buy</c><00:09:24.320><c> the</c><00:09:24.400><c> supplement.</c><00:09:24.880><c> It's</c>
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back to go and buy the supplement. It's
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back to go and buy the supplement. It's
got<00:09:25.240><c> really,</c><00:09:25.600><c> really</c><00:09:25.920><c> good</c><00:09:26.520><c> uh</c><00:09:26.760><c> creatine</c><00:09:27.320><c> in</c>
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got really, really good uh creatine in
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got really, really good uh creatine in
it.<00:09:27.800><c> Our</c><00:09:27.920><c> creatine</c><00:09:28.320><c> is</c><00:09:28.400><c> different</c><00:09:28.720><c> to</c>
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it. Our creatine is different to
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it. Our creatine is different to
everybody<00:09:29.080><c> else's</c><00:09:29.440><c> and</c><00:09:29.520><c> here's</c><00:09:29.760><c> why.</c><00:09:30.240><c> Here's</c>
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everybody else's and here's why. Here's
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everybody else's and here's why. Here's
why<00:09:30.560><c> it's</c><00:09:30.680><c> more</c><00:09:30.800><c> beneficial</c><00:09:31.240><c> for</c><00:09:31.360><c> you.</c><00:09:31.760><c> Here's</c>
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why it's more beneficial for you. Here's
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why it's more beneficial for you. Here's
why<00:09:32.120><c> you</c><00:09:32.240><c> could</c><00:09:32.600><c> for</c><00:09:32.760><c> some</c><00:09:32.880><c> of</c><00:09:32.960><c> the</c><00:09:33.000><c> benefits.</c>
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why you could for some of the benefits.
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why you could for some of the benefits.
You<00:09:33.560><c> want</c><00:09:33.680><c> a</c><00:09:33.720><c> page</c><00:09:34.040><c> on</c><00:09:34.120><c> creatine</c><00:09:35.000><c> and</c><00:09:35.120><c> the</c>
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You want a page on creatine and the
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You want a page on creatine and the
other<00:09:35.360><c> six</c><00:09:35.920><c> or</c><00:09:36.040><c> however</c><00:09:36.320><c> many</c><00:09:36.520><c> ingredients</c>
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other six or however many ingredients
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other six or however many ingredients
you've<00:09:37.160><c> got</c><00:09:37.360><c> off</c><00:09:37.520><c> that.</c><00:09:37.720><c> So,</c><00:09:37.760><c> you</c><00:09:37.840><c> want</c><00:09:37.960><c> a</c><00:09:38.000><c> page</c>
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you've got off that. So, you want a page
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you've got off that. So, you want a page
for<00:09:38.440><c> each.</c><00:09:38.960><c> And</c><00:09:39.080><c> now</c><00:09:39.200><c> you've</c><00:09:39.280><c> got</c><00:09:39.400><c> all</c><00:09:39.440><c> this</c>
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for each. And now you've got all this
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for each. And now you've got all this
information,<00:09:40.360><c> all</c><00:09:40.440><c> these</c><00:09:40.560><c> information</c><00:09:41.000><c> pages</c>
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information, all these information pages
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information, all these information pages
for<00:09:41.960><c> Google,</c><00:09:42.560><c> for</c><00:09:42.720><c> Google's</c><00:09:43.080><c> AI,</c><00:09:43.520><c> of</c><00:09:43.680><c> ChatGPT,</c>
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for Google, for Google's AI, of ChatGPT,
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for Google, for Google's AI, of ChatGPT,
and<00:09:44.280><c> all</c><00:09:44.360><c> the</c><00:09:44.680><c> LLMs</c><00:09:45.560><c> to</c><00:09:45.680><c> go</c><00:09:45.840><c> and</c><00:09:46.000><c> crawl</c><00:09:46.360><c> that</c>
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and all the LLMs to go and crawl that
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and all the LLMs to go and crawl that
that<00:09:47.200><c> initial</c><00:09:47.600><c> page,</c><00:09:48.200><c> and</c><00:09:48.280><c> there's</c><00:09:48.480><c> all</c><00:09:48.640><c> this</c>
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that initial page, and there's all this
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that initial page, and there's all this
supporting<00:09:49.320><c> content</c><00:09:49.720><c> around</c><00:09:49.960><c> it</c><00:09:50.040><c> as</c><00:09:50.160><c> well.</c>
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supporting content around it as well.
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supporting content around it as well.
So,<00:09:50.800><c> then</c><00:09:51.000><c> if</c><00:09:51.120><c> somebody's</c><00:09:51.520><c> looking</c><00:09:51.840><c> for</c><00:09:52.160><c> a</c>
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So, then if somebody's looking for a
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So, then if somebody's looking for a
creatine<00:09:52.760><c> supplement</c><00:09:53.200><c> or</c><00:09:53.320><c> having</c><00:09:53.480><c> a</c>
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creatine supplement or having a
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creatine supplement or having a
conversation<00:09:54.280><c> with</c><00:09:54.400><c> ChatGPT</c><00:09:55.800><c> about</c>
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conversation with ChatGPT about
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conversation with ChatGPT about
supplements<00:09:56.560><c> that</c><00:09:56.680><c> include</c><00:09:57.080><c> creatine,</c><00:09:58.080><c> but</c>
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supplements that include creatine, but
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supplements that include creatine, but
don't<00:09:58.440><c> dehydrate</c><00:09:59.120><c> too</c><00:09:59.280><c> much,</c><00:10:00.000><c> and</c><00:10:00.320><c> you</c><00:10:00.360><c> know</c><00:10:00.440><c> I</c>
00:10:00.470 --> 00:10:00.480 align:start position:0%
don't dehydrate too much, and you know I
00:10:00.480 --> 00:10:02.030 align:start position:0%
don't dehydrate too much, and you know I
take<00:10:00.720><c> creatine,</c>
00:10:02.030 --> 00:10:02.040 align:start position:0%
take creatine,
00:10:02.040 --> 00:10:03.550 align:start position:0%
take creatine,
and<00:10:02.200><c> also</c><00:10:02.440><c> work</c><00:10:02.680><c> really</c><00:10:02.880><c> well</c><00:10:03.000><c> with</c><00:10:03.120><c> protein</c>
00:10:03.550 --> 00:10:03.560 align:start position:0%
and also work really well with protein
00:10:03.560 --> 00:10:05.630 align:start position:0%
and also work really well with protein
shakes.<00:10:04.480><c> ChatGPT</c><00:10:05.000><c> will</c><00:10:05.120><c> look</c><00:10:05.320><c> at</c><00:10:05.400><c> that</c><00:10:05.520><c> and</c>
00:10:05.630 --> 00:10:05.640 align:start position:0%
shakes. ChatGPT will look at that and
00:10:05.640 --> 00:10:07.190 align:start position:0%
shakes. ChatGPT will look at that and
go,<00:10:06.040><c> "Well,</c><00:10:06.160><c> this</c><00:10:06.280><c> supplement's</c><00:10:06.720><c> got</c><00:10:06.960><c> this,</c>
00:10:07.190 --> 00:10:07.200 align:start position:0%
go, "Well, this supplement's got this,
00:10:07.200 --> 00:10:08.590 align:start position:0%
go, "Well, this supplement's got this,
this,<00:10:07.400><c> this,</c><00:10:07.600><c> this,</c><00:10:07.760><c> and</c><00:10:07.920><c> this.</c><00:10:08.440><c> So,</c><00:10:08.520><c> you</c>
00:10:08.590 --> 00:10:08.600 align:start position:0%
this, this, this, and this. So, you
00:10:08.600 --> 00:10:09.910 align:start position:0%
this, this, this, and this. So, you
could<00:10:08.680><c> take</c><00:10:08.800><c> it</c><00:10:08.880><c> as</c><00:10:08.920><c> a</c><00:10:09.000><c> supplement</c><00:10:09.720><c> and</c><00:10:09.800><c> have</c>
00:10:09.910 --> 00:10:09.920 align:start position:0%
could take it as a supplement and have
00:10:09.920 --> 00:10:11.790 align:start position:0%
could take it as a supplement and have
your<00:10:10.000><c> protein</c><00:10:10.360><c> shakes</c><00:10:10.640><c> separate."</c><00:10:11.560><c> And</c><00:10:11.680><c> that</c>
00:10:11.790 --> 00:10:11.800 align:start position:0%
your protein shakes separate." And that
00:10:11.800 --> 00:10:12.830 align:start position:0%
your protein shakes separate." And that
would<00:10:11.920><c> also</c><00:10:12.120><c> give</c><00:10:12.280><c> you</c><00:10:12.400><c> all</c><00:10:12.480><c> of</c><00:10:12.560><c> these</c><00:10:12.680><c> other</c>
00:10:12.830 --> 00:10:12.840 align:start position:0%
would also give you all of these other
00:10:12.840 --> 00:10:14.710 align:start position:0%
would also give you all of these other
things.<00:10:13.640><c> You're</c><00:10:13.800><c> having</c><00:10:13.960><c> a</c><00:10:14.000><c> protein</c><00:10:14.400><c> shake,</c><00:10:14.640><c> I</c>
00:10:14.710 --> 00:10:14.720 align:start position:0%
things. You're having a protein shake, I
00:10:14.720 --> 00:10:15.590 align:start position:0%
things. You're having a protein shake, I
assume<00:10:14.960><c> you're</c><00:10:15.040><c> working</c><00:10:15.320><c> out.</c><00:10:15.400><c> And</c><00:10:15.520><c> you're</c>
00:10:15.590 --> 00:10:15.600 align:start position:0%
assume you're working out. And you're
00:10:15.600 --> 00:10:17.430 align:start position:0%
assume you're working out. And you're
giving<00:10:15.920><c> ChatGPT</c><00:10:16.400><c> that</c><00:10:16.600><c> information</c><00:10:17.240><c> by</c>
00:10:17.430 --> 00:10:17.440 align:start position:0%
giving ChatGPT that information by
00:10:17.440 --> 00:10:19.350 align:start position:0%
giving ChatGPT that information by
answering<00:10:17.840><c> those</c><00:10:18.000><c> questions</c><00:10:18.440><c> for</c><00:10:18.720><c> it.</c><00:10:19.280><c> And</c>
00:10:19.350 --> 00:10:19.360 align:start position:0%
answering those questions for it. And
00:10:19.360 --> 00:10:20.710 align:start position:0%
answering those questions for it. And
again,<00:10:19.560><c> you're</c><00:10:19.760><c> the</c><00:10:19.880><c> source</c><00:10:20.240><c> of</c><00:10:20.360><c> all</c><00:10:20.480><c> of</c><00:10:20.520><c> those</c>
00:10:20.710 --> 00:10:20.720 align:start position:0%
again, you're the source of all of those
00:10:20.720 --> 00:10:22.990 align:start position:0%
again, you're the source of all of those
answers<00:10:21.080><c> that</c><00:10:21.240><c> ChatGPT</c><00:10:21.880><c> has</c><00:10:22.040><c> brought</c><00:10:22.240><c> back.</c>
00:10:22.990 --> 00:10:23.000 align:start position:0%
answers that ChatGPT has brought back.
00:10:23.000 --> 00:10:24.750 align:start position:0%
answers that ChatGPT has brought back.
Another<00:10:23.240><c> example</c><00:10:23.920><c> on</c><00:10:24.040><c> the</c><00:10:24.160><c> health</c><00:10:24.400><c> supplement</c>
00:10:24.750 --> 00:10:24.760 align:start position:0%
Another example on the health supplement
00:10:24.760 --> 00:10:26.790 align:start position:0%
Another example on the health supplement
is<00:10:24.840><c> the</c><00:10:24.880><c> benefits.</c><00:10:25.840><c> So,</c><00:10:25.960><c> some</c><00:10:26.160><c> people</c><00:10:26.640><c> I've</c>
00:10:26.790 --> 00:10:26.800 align:start position:0%
is the benefits. So, some people I've
00:10:26.800 --> 00:10:28.070 align:start position:0%
is the benefits. So, some people I've
I've<00:10:26.920><c> put</c><00:10:27.120><c> two</c><00:10:27.240><c> examples</c><00:10:27.600><c> here.</c><00:10:27.760><c> Some</c><00:10:27.880><c> people</c>
00:10:28.070 --> 00:10:28.080 align:start position:0%
I've put two examples here. Some people
00:10:28.080 --> 00:10:30.550 align:start position:0%
I've put two examples here. Some people
will<00:10:28.160><c> look</c><00:10:28.360><c> for</c><00:10:28.920><c> a</c><00:10:29.360><c> sleep</c><00:10:29.760><c> supplements.</c><00:10:30.400><c> Some</c>
00:10:30.550 --> 00:10:30.560 align:start position:0%
will look for a sleep supplements. Some
00:10:30.560 --> 00:10:32.390 align:start position:0%
will look for a sleep supplements. Some
people<00:10:30.720><c> will</c><00:10:30.800><c> look</c><00:10:30.960><c> for</c><00:10:31.160><c> energy</c><00:10:31.480><c> supplements.</c>
00:10:32.390 --> 00:10:32.400 align:start position:0%
people will look for energy supplements.
00:10:32.400 --> 00:10:33.510 align:start position:0%
people will look for energy supplements.
So,<00:10:32.480><c> you</c><00:10:32.520><c> see</c><00:10:32.640><c> how</c><00:10:32.680><c> you've</c><00:10:32.800><c> got</c><00:10:32.880><c> the</c><00:10:32.960><c> keyword</c>
00:10:33.510 --> 00:10:33.520 align:start position:0%
So, you see how you've got the keyword
00:10:33.520 --> 00:10:35.070 align:start position:0%
So, you see how you've got the keyword
there,<00:10:34.120><c> and</c><00:10:34.240><c> you've</c><00:10:34.320><c> also</c><00:10:34.560><c> got</c><00:10:34.760><c> what</c><00:10:34.880><c> is</c><00:10:34.960><c> the</c>
00:10:35.070 --> 00:10:35.080 align:start position:0%
there, and you've also got what is the
00:10:35.080 --> 00:10:37.270 align:start position:0%
there, and you've also got what is the
best<00:10:35.520><c> supplement.</c><00:10:36.440><c> And</c><00:10:36.520><c> my</c><00:10:36.680><c> fourth</c><00:10:36.920><c> and</c><00:10:37.040><c> final</c>
00:10:37.270 --> 00:10:37.280 align:start position:0%
best supplement. And my fourth and final
00:10:37.280 --> 00:10:38.750 align:start position:0%
best supplement. And my fourth and final
point,<00:10:37.800><c> after</c><00:10:38.000><c> we've</c><00:10:38.240><c> spoke</c><00:10:38.440><c> about</c><00:10:38.600><c> health</c>
00:10:38.750 --> 00:10:38.760 align:start position:0%
point, after we've spoke about health
00:10:38.760 --> 00:10:40.190 align:start position:0%
point, after we've spoke about health
supplements<00:10:39.160><c> a</c><00:10:39.200><c> bit</c><00:10:39.320><c> longer,</c><00:10:39.920><c> we'll</c><00:10:40.040><c> talk</c>
00:10:40.190 --> 00:10:40.200 align:start position:0%
supplements a bit longer, we'll talk
00:10:40.200 --> 00:10:42.350 align:start position:0%
supplements a bit longer, we'll talk
about<00:10:40.440><c> how</c><00:10:40.560><c> you</c><00:10:40.680><c> can</c><00:10:40.839><c> prove</c><00:10:41.240><c> you're</c><00:10:41.400><c> the</c><00:10:41.480><c> best.</c>
00:10:42.350 --> 00:10:42.360 align:start position:0%
about how you can prove you're the best.
00:10:42.360 --> 00:10:43.670 align:start position:0%
about how you can prove you're the best.
But<00:10:42.480><c> if</c><00:10:42.600><c> you</c><00:10:42.720><c> start</c><00:10:43.080><c> saying</c><00:10:43.320><c> like,</c><00:10:43.520><c> you</c><00:10:43.600><c> know,</c>
00:10:43.670 --> 00:10:43.680 align:start position:0%
But if you start saying like, you know,
00:10:43.680 --> 00:10:45.190 align:start position:0%
But if you start saying like, you know,
this<00:10:43.880><c> is</c><00:10:44.000><c> the</c><00:10:44.480><c> we</c><00:10:44.600><c> believe</c><00:10:44.880><c> we've</c><00:10:45.000><c> got</c><00:10:45.120><c> the</c>
00:10:45.190 --> 00:10:45.200 align:start position:0%
this is the we believe we've got the
00:10:45.200 --> 00:10:46.590 align:start position:0%
this is the we believe we've got the
best<00:10:45.400><c> creatine</c><00:10:45.800><c> on</c><00:10:45.839><c> the</c><00:10:45.920><c> market</c><00:10:46.280><c> and</c><00:10:46.360><c> here's</c>
00:10:46.590 --> 00:10:46.600 align:start position:0%
best creatine on the market and here's
00:10:46.600 --> 00:10:47.829 align:start position:0%
best creatine on the market and here's
why,<00:10:46.800><c> or</c><00:10:46.880><c> the</c><00:10:47.000><c> best</c><00:10:47.240><c> supplement</c><00:10:47.640><c> with</c><00:10:47.760><c> all</c>
00:10:47.829 --> 00:10:47.839 align:start position:0%
why, or the best supplement with all
00:10:47.839 --> 00:10:49.790 align:start position:0%
why, or the best supplement with all
these<00:10:47.960><c> things</c><00:10:48.200><c> in,</c><00:10:48.600><c> and</c><00:10:48.800><c> here's</c><00:10:49.080><c> why,</c><00:10:49.680><c> with</c>
00:10:49.790 --> 00:10:49.800 align:start position:0%
these things in, and here's why, with
00:10:49.800 --> 00:10:51.670 align:start position:0%
these things in, and here's why, with
the<00:10:49.960><c> those</c><00:10:50.240><c> ingredient</c><00:10:50.720><c> pages</c><00:10:51.360><c> and</c><00:10:51.440><c> then</c><00:10:51.560><c> the</c>
00:10:51.670 --> 00:10:51.680 align:start position:0%
the those ingredient pages and then the
00:10:51.680 --> 00:10:54.310 align:start position:0%
the those ingredient pages and then the
benefits<00:10:52.240><c> pages.</c><00:10:53.040><c> So,</c><00:10:53.200><c> like</c><00:10:53.680><c> supplements</c><00:10:54.200><c> to</c>
00:10:54.310 --> 00:10:54.320 align:start position:0%
benefits pages. So, like supplements to
00:10:54.320 --> 00:10:56.190 align:start position:0%
benefits pages. So, like supplements to
sleep<00:10:54.640><c> better.</c>
00:10:56.190 --> 00:10:56.200 align:start position:0%
sleep better.
00:10:56.200 --> 00:10:57.470 align:start position:0%
sleep better.
And<00:10:56.480><c> supplements</c><00:10:57.000><c> to</c><00:10:57.160><c> What</c><00:10:57.240><c> was</c><00:10:57.320><c> the</c><00:10:57.360><c> other</c>
00:10:57.470 --> 00:10:57.480 align:start position:0%
And supplements to What was the other
00:10:57.480 --> 00:10:58.910 align:start position:0%
And supplements to What was the other
one<00:10:57.560><c> I</c><00:10:57.640><c> put?</c><00:10:58.080><c> Supplements</c><00:10:58.480><c> to</c><00:10:58.560><c> have</c><00:10:58.720><c> more</c>
00:10:58.910 --> 00:10:58.920 align:start position:0%
one I put? Supplements to have more
00:10:58.920 --> 00:11:01.430 align:start position:0%
one I put? Supplements to have more
energy.<00:10:59.640><c> Supplements</c><00:11:00.040><c> to</c><00:11:00.120><c> help</c><00:11:00.360><c> you</c><00:11:00.480><c> focus.</c>
00:11:01.430 --> 00:11:01.440 align:start position:0%
energy. Supplements to help you focus.
00:11:01.440 --> 00:11:03.070 align:start position:0%
energy. Supplements to help you focus.
And<00:11:01.560><c> so,</c><00:11:01.640><c> you</c><00:11:01.680><c> can</c><00:11:01.800><c> have</c><00:11:02.000><c> sub</c><00:11:02.200><c> pages.</c><00:11:02.960><c> So,</c><00:11:03.040><c> you</c>
00:11:03.070 --> 00:11:03.080 align:start position:0%
And so, you can have sub pages. So, you
00:11:03.080 --> 00:11:04.470 align:start position:0%
And so, you can have sub pages. So, you
have<00:11:03.160><c> a</c><00:11:03.200><c> benefits</c><00:11:03.640><c> bit</c><00:11:03.760><c> on</c><00:11:03.839><c> that</c><00:11:04.000><c> one</c><00:11:04.200><c> main</c>
00:11:04.470 --> 00:11:04.480 align:start position:0%
have a benefits bit on that one main
00:11:04.480 --> 00:11:05.790 align:start position:0%
have a benefits bit on that one main
page<00:11:04.800><c> about</c><00:11:05.040><c> the</c><00:11:05.080><c> supplement,</c><00:11:05.560><c> and</c><00:11:05.640><c> then</c><00:11:05.760><c> you</c>
00:11:05.790 --> 00:11:05.800 align:start position:0%
page about the supplement, and then you
00:11:05.800 --> 00:11:07.590 align:start position:0%
page about the supplement, and then you
have<00:11:05.920><c> other,</c><00:11:06.560><c> again,</c><00:11:06.800><c> offshoot</c><00:11:07.120><c> pages</c><00:11:07.440><c> with</c>
00:11:07.590 --> 00:11:07.600 align:start position:0%
have other, again, offshoot pages with
00:11:07.600 --> 00:11:09.590 align:start position:0%
have other, again, offshoot pages with
more<00:11:07.800><c> information</c><00:11:08.200><c> about</c><00:11:08.440><c> this,</c><00:11:09.160><c> bit</c><00:11:09.320><c> video</c>
00:11:09.590 --> 00:11:09.600 align:start position:0%
more information about this, bit video
00:11:09.600 --> 00:11:11.150 align:start position:0%
more information about this, bit video
content,<00:11:10.000><c> some</c><00:11:10.120><c> UGC</c><00:11:10.520><c> of</c><00:11:10.600><c> the</c><00:11:10.680><c> influencers</c>
00:11:11.150 --> 00:11:11.160 align:start position:0%
content, some UGC of the influencers
00:11:11.160 --> 00:11:12.550 align:start position:0%
content, some UGC of the influencers
that<00:11:11.280><c> take</c><00:11:11.560><c> it.</c><00:11:11.920><c> And</c><00:11:12.000><c> you</c><00:11:12.080><c> see</c><00:11:12.240><c> how</c><00:11:12.360><c> you're</c>
00:11:12.550 --> 00:11:12.560 align:start position:0%
that take it. And you see how you're
00:11:12.560 --> 00:11:14.829 align:start position:0%
that take it. And you see how you're
pulling<00:11:12.880><c> together</c><00:11:13.280><c> a</c><00:11:13.680><c> like</c><00:11:13.880><c> a</c><00:11:14.200><c> really,</c><00:11:14.560><c> really</c>
00:11:14.829 --> 00:11:14.839 align:start position:0%
pulling together a like a really, really
00:11:14.839 --> 00:11:17.270 align:start position:0%
pulling together a like a really, really
compelling<00:11:15.280><c> case</c><00:11:16.040><c> to</c><00:11:16.160><c> the</c><00:11:16.240><c> customer,</c>
00:11:17.270 --> 00:11:17.280 align:start position:0%
compelling case to the customer,
00:11:17.280 --> 00:11:19.670 align:start position:0%
compelling case to the customer,
customer<00:11:17.640><c> first,</c><00:11:18.560><c> which</c><00:11:18.800><c> then</c><00:11:19.040><c> Google</c><00:11:19.560><c> and</c>
00:11:19.670 --> 00:11:19.680 align:start position:0%
customer first, which then Google and
00:11:19.680 --> 00:11:20.870 align:start position:0%
customer first, which then Google and
ChatGPT<00:11:20.080><c> and</c><00:11:20.160><c> others</c><00:11:20.320><c> are</c><00:11:20.360><c> looking</c><00:11:20.600><c> at</c><00:11:20.720><c> going,</c>
00:11:20.870 --> 00:11:20.880 align:start position:0%
ChatGPT and others are looking at going,
00:11:20.880 --> 00:11:22.070 align:start position:0%
ChatGPT and others are looking at going,
"Okay,<00:11:21.000><c> there's</c><00:11:21.160><c> actually</c><00:11:21.440><c> social</c><00:11:21.800><c> proof</c><00:11:22.040><c> of</c>
00:11:22.070 --> 00:11:22.080 align:start position:0%
"Okay, there's actually social proof of
00:11:22.080 --> 00:11:23.817 align:start position:0%
"Okay, there's actually social proof of
this<00:11:22.240><c> stuff.</c><00:11:22.480><c> This</c><00:11:22.600><c> is</c><00:11:22.680><c> amazing."</c>
00:11:23.817 --> 00:11:23.827 align:start position:0%
this stuff. This is amazing."
00:11:23.827 --> 00:11:23.829 align:start position:0%
this stuff. This is amazing."
>> [snorts]
00:11:23.829 --> 00:11:23.839 align:start position:0%
>> [snorts]
00:11:23.839 --> 00:11:25.990 align:start position:0%
>> [snorts]
>> The<00:11:23.960><c> other</c><00:11:24.560><c> another</c><00:11:25.240><c> angle</c><00:11:25.560><c> you</c><00:11:25.640><c> could</c><00:11:25.800><c> go</c>
00:11:25.990 --> 00:11:26.000 align:start position:0%
>> The other another angle you could go
00:11:26.000 --> 00:11:28.110 align:start position:0%
>> The other another angle you could go
down<00:11:26.280><c> to</c><00:11:26.400><c> create</c><00:11:26.680><c> more</c><00:11:27.160><c> content,</c><00:11:27.560><c> more</c><00:11:27.680><c> pages</c>
00:11:28.110 --> 00:11:28.120 align:start position:0%
down to create more content, more pages
00:11:28.120 --> 00:11:30.110 align:start position:0%
down to create more content, more pages
about<00:11:28.400><c> this</c><00:11:28.560><c> product,</c><00:11:29.440><c> is</c><00:11:29.560><c> also</c><00:11:29.760><c> the</c><00:11:29.880><c> use</c>
00:11:30.110 --> 00:11:30.120 align:start position:0%
about this product, is also the use
00:11:30.120 --> 00:11:32.430 align:start position:0%
about this product, is also the use
cases.<00:11:30.839><c> So,</c><00:11:31.040><c> supplements</c><00:11:31.680><c> for</c><00:11:31.800><c> people</c><00:11:32.080><c> who</c><00:11:32.200><c> go</c>
00:11:32.430 --> 00:11:32.440 align:start position:0%
cases. So, supplements for people who go
00:11:32.440 --> 00:11:34.230 align:start position:0%
cases. So, supplements for people who go
to<00:11:32.600><c> the</c><00:11:32.720><c> gym,</c><00:11:33.200><c> supplements</c><00:11:33.720><c> for</c><00:11:33.800><c> people</c><00:11:34.080><c> who</c>
00:11:34.230 --> 00:11:34.240 align:start position:0%
to the gym, supplements for people who
00:11:34.240 --> 00:11:36.270 align:start position:0%
to the gym, supplements for people who
work<00:11:34.680><c> night</c><00:11:34.920><c> shifts,</c><00:11:35.680><c> supplements</c><00:11:36.200><c> for</c>
00:11:36.270 --> 00:11:36.280 align:start position:0%
work night shifts, supplements for
00:11:36.280 --> 00:11:38.350 align:start position:0%
work night shifts, supplements for
people<00:11:36.520><c> that</c><00:11:36.640><c> work</c><00:11:36.880><c> over</c><00:11:37.040><c> 12-hour</c><00:11:37.600><c> shifts.</c>
00:11:38.350 --> 00:11:38.360 align:start position:0%
people that work over 12-hour shifts.
00:11:38.360 --> 00:11:39.750 align:start position:0%
people that work over 12-hour shifts.
So,<00:11:38.480><c> it's</c><00:11:38.600><c> the</c><00:11:38.680><c> same</c><00:11:39.000><c> as</c><00:11:39.160><c> supplements</c><00:11:39.640><c> for</c>
00:11:39.750 --> 00:11:39.760 align:start position:0%
So, it's the same as supplements for
00:11:39.760 --> 00:11:41.270 align:start position:0%
So, it's the same as supplements for
more<00:11:40.000><c> focus,</c><00:11:40.600><c> but</c><00:11:40.720><c> you're</c><00:11:41.120><c> they're</c>
00:11:41.270 --> 00:11:41.280 align:start position:0%
more focus, but you're they're
00:11:41.280 --> 00:11:43.390 align:start position:0%
more focus, but you're they're
specifically<00:11:41.880><c> giving</c><00:11:42.240><c> you</c><00:11:42.400><c> the</c><00:11:42.960><c> this</c><00:11:43.120><c> is</c><00:11:43.240><c> what</c>
00:11:43.390 --> 00:11:43.400 align:start position:0%
specifically giving you the this is what
00:11:43.400 --> 00:11:45.190 align:start position:0%
specifically giving you the this is what
I'm<00:11:43.520><c> doing.</c><00:11:44.240><c> So,</c><00:11:44.360><c> it</c><00:11:44.400><c> could</c><00:11:44.520><c> be</c><00:11:44.640><c> supplements</c>
00:11:45.190 --> 00:11:45.200 align:start position:0%
I'm doing. So, it could be supplements
00:11:45.200 --> 00:11:46.790 align:start position:0%
I'm doing. So, it could be supplements
for<00:11:45.440><c> doctors</c><00:11:45.800><c> and</c><00:11:45.880><c> nurses</c><00:11:46.320><c> or</c><00:11:46.400><c> health</c><00:11:46.640><c> care</c>
00:11:46.790 --> 00:11:46.800 align:start position:0%
for doctors and nurses or health care
00:11:46.800 --> 00:11:48.950 align:start position:0%
for doctors and nurses or health care
workers,<00:11:47.480><c> supplements</c><00:11:48.040><c> for</c><00:11:48.480><c> long-haul</c>
00:11:48.950 --> 00:11:48.960 align:start position:0%
workers, supplements for long-haul
00:11:48.960 --> 00:11:51.070 align:start position:0%
workers, supplements for long-haul
drivers.<00:11:50.120><c> So,</c><00:11:50.240><c> there's</c><00:11:50.400><c> a</c><00:11:50.480><c> whole</c><00:11:50.800><c> set</c><00:11:51.000><c> of</c>
00:11:51.070 --> 00:11:51.080 align:start position:0%
drivers. So, there's a whole set of
00:11:51.080 --> 00:11:52.430 align:start position:0%
drivers. So, there's a whole set of
other<00:11:51.280><c> pages</c><00:11:51.640><c> you</c><00:11:51.720><c> can</c><00:11:51.800><c> make</c><00:11:51.960><c> around</c><00:11:52.160><c> this</c><00:11:52.320><c> as</c>
00:11:52.430 --> 00:11:52.440 align:start position:0%
other pages you can make around this as
00:11:52.440 --> 00:11:53.830 align:start position:0%
other pages you can make around this as
well.<00:11:53.000><c> So,</c><00:11:53.120><c> we've</c><00:11:53.200><c> got</c><00:11:53.320><c> the</c><00:11:53.400><c> ingredients,</c>
00:11:53.830 --> 00:11:53.840 align:start position:0%
well. So, we've got the ingredients,
00:11:53.840 --> 00:11:54.790 align:start position:0%
well. So, we've got the ingredients,
we've<00:11:53.920><c> got</c><00:11:54.000><c> the</c><00:11:54.080><c> benefits,</c><00:11:54.560><c> we've</c><00:11:54.640><c> got</c><00:11:54.720><c> the</c>
00:11:54.790 --> 00:11:54.800 align:start position:0%
we've got the benefits, we've got the
00:11:54.800 --> 00:11:57.230 align:start position:0%
we've got the benefits, we've got the
use<00:11:55.000><c> cases,</c><00:11:55.920><c> and</c><00:11:56.080><c> finally,</c><00:11:56.880><c> depending</c><00:11:57.160><c> on</c>
00:11:57.230 --> 00:11:57.240 align:start position:0%
use cases, and finally, depending on
00:11:57.240 --> 00:11:58.310 align:start position:0%
use cases, and finally, depending on
product,
00:11:58.310 --> 00:11:58.320 align:start position:0%
product,
00:11:58.320 --> 00:11:59.790 align:start position:0%
product,
you<00:11:58.400><c> could</c><00:11:58.520><c> also</c><00:11:58.720><c> do</c><00:11:58.840><c> a</c><00:11:58.880><c> set</c><00:11:59.080><c> of</c><00:11:59.160><c> pages</c><00:11:59.520><c> or</c><00:11:59.640><c> even</c>
00:11:59.790 --> 00:11:59.800 align:start position:0%
you could also do a set of pages or even
00:11:59.800 --> 00:12:02.110 align:start position:0%
you could also do a set of pages or even
just<00:12:00.000><c> one</c><00:12:00.120><c> page</c><00:12:00.360><c> about</c><00:12:00.600><c> the</c><00:12:00.720><c> results.</c><00:12:01.960><c> What</c>
00:12:02.110 --> 00:12:02.120 align:start position:0%
just one page about the results. What
00:12:02.120 --> 00:12:03.990 align:start position:0%
just one page about the results. What
are<00:12:02.160><c> the</c><00:12:02.280><c> results</c><00:12:02.680><c> of</c><00:12:02.800><c> this</c><00:12:03.040><c> product?</c><00:12:03.760><c> People</c>
00:12:03.990 --> 00:12:04.000 align:start position:0%
are the results of this product? People
00:12:04.000 --> 00:12:06.110 align:start position:0%
are the results of this product? People
who<00:12:04.160><c> wear</c><00:12:04.320><c> this</c><00:12:04.520><c> T-shirt</c><00:12:05.480><c> find</c><00:12:05.760><c> that</c><00:12:05.880><c> they</c>
00:12:06.110 --> 00:12:06.120 align:start position:0%
who wear this T-shirt find that they
00:12:06.120 --> 00:12:07.710 align:start position:0%
who wear this T-shirt find that they
smell<00:12:06.520><c> less,</c><00:12:06.880><c> it's</c><00:12:07.000><c> more</c><00:12:07.160><c> breathable.</c><00:12:07.640><c> The</c>
00:12:07.710 --> 00:12:07.720 align:start position:0%
smell less, it's more breathable. The
00:12:07.720 --> 00:12:09.550 align:start position:0%
smell less, it's more breathable. The
supplement,<00:12:08.480><c> they</c><00:12:08.600><c> feel</c><00:12:08.800><c> more</c><00:12:08.960><c> focused,</c><00:12:09.440><c> they</c>
00:12:09.550 --> 00:12:09.560 align:start position:0%
supplement, they feel more focused, they
00:12:09.560 --> 00:12:11.510 align:start position:0%
supplement, they feel more focused, they
sleep<00:12:09.920><c> better.</c><00:12:10.240><c> These</c><00:12:10.480><c> trainers,</c><00:12:11.200><c> people's</c>
00:12:11.510 --> 00:12:11.520 align:start position:0%
sleep better. These trainers, people's
00:12:11.520 --> 00:12:12.670 align:start position:0%
sleep better. These trainers, people's
feet<00:12:11.760><c> are</c>
00:12:12.670 --> 00:12:12.680 align:start position:0%
feet are
00:12:12.680 --> 00:12:14.110 align:start position:0%
feet are
you<00:12:12.720><c> know,</c><00:12:12.800><c> excuse</c><00:12:13.360><c> excuse</c><00:12:13.640><c> for</c><00:12:13.760><c> being</c><00:12:13.960><c> so</c>
00:12:14.110 --> 00:12:14.120 align:start position:0%
you know, excuse excuse for being so
00:12:14.120 --> 00:12:15.990 align:start position:0%
you know, excuse excuse for being so
crude,<00:12:14.360><c> but</c><00:12:14.480><c> like</c><00:12:14.600><c> they</c><00:12:14.720><c> sweat</c><00:12:15.080><c> less,</c><00:12:15.440><c> right?</c>
00:12:15.990 --> 00:12:16.000 align:start position:0%
crude, but like they sweat less, right?
00:12:16.000 --> 00:12:17.190 align:start position:0%
crude, but like they sweat less, right?
People's<00:12:16.360><c> feet</c><00:12:16.600><c> sweat</c><00:12:16.800><c> less</c><00:12:16.960><c> cuz</c><00:12:17.080><c> they're</c>
00:12:17.190 --> 00:12:17.200 align:start position:0%
People's feet sweat less cuz they're
00:12:17.200 --> 00:12:19.110 align:start position:0%
People's feet sweat less cuz they're
breathable<00:12:17.800><c> shoes.</c><00:12:18.600><c> Or</c><00:12:18.760><c> actually,</c><00:12:18.960><c> these</c>
00:12:19.110 --> 00:12:19.120 align:start position:0%
breathable shoes. Or actually, these
00:12:19.120 --> 00:12:20.790 align:start position:0%
breathable shoes. Or actually, these
shoes<00:12:19.320><c> you</c><00:12:19.400><c> don't</c><00:12:19.520><c> need</c><00:12:19.600><c> to</c><00:12:19.640><c> wear</c><00:12:19.800><c> socks</c><00:12:20.200><c> with.</c>
00:12:20.790 --> 00:12:20.800 align:start position:0%
shoes you don't need to wear socks with.
00:12:20.800 --> 00:12:22.310 align:start position:0%
shoes you don't need to wear socks with.
And<00:12:20.920><c> also,</c><00:12:21.160><c> you</c><00:12:21.560><c> you</c><00:12:21.680><c> can</c><00:12:21.800><c> put</c><00:12:22.000><c> chuck</c><00:12:22.160><c> these</c>
00:12:22.310 --> 00:12:22.320 align:start position:0%
And also, you you can put chuck these
00:12:22.320 --> 00:12:23.510 align:start position:0%
And also, you you can put chuck these
shoes<00:12:22.600><c> straight</c><00:12:22.840><c> in</c><00:12:22.920><c> the</c><00:12:23.000><c> washing</c><00:12:23.240><c> machine</c>
00:12:23.510 --> 00:12:23.520 align:start position:0%
shoes straight in the washing machine
00:12:23.520 --> 00:12:25.430 align:start position:0%
shoes straight in the washing machine
once<00:12:23.760><c> a</c><00:12:23.840><c> week.</c><00:12:24.560><c> You</c><00:12:24.720><c> can</c><00:12:24.880><c> literally</c><00:12:25.160><c> wear</c><00:12:25.360><c> them</c>
00:12:25.430 --> 00:12:25.440 align:start position:0%
once a week. You can literally wear them
00:12:25.440 --> 00:12:27.190 align:start position:0%
once a week. You can literally wear them
in<00:12:25.520><c> the</c><00:12:25.680><c> ocean</c><00:12:26.040><c> or</c><00:12:26.160><c> a</c><00:12:26.200><c> river,</c><00:12:26.720><c> walk</c><00:12:26.920><c> straight</c>
00:12:27.190 --> 00:12:27.200 align:start position:0%
in the ocean or a river, walk straight
00:12:27.200 --> 00:12:28.710 align:start position:0%
in the ocean or a river, walk straight
out,<00:12:27.320><c> they</c><00:12:27.400><c> drain</c><00:12:27.680><c> themselves,</c><00:12:28.160><c> they</c><00:12:28.240><c> dry</c><00:12:28.560><c> as</c>
00:12:28.710 --> 00:12:28.720 align:start position:0%
out, they drain themselves, they dry as
00:12:28.720 --> 00:12:30.470 align:start position:0%
out, they drain themselves, they dry as
just<00:12:28.960><c> as</c><00:12:29.040><c> quick</c><00:12:29.240><c> as</c><00:12:29.320><c> your</c><00:12:29.400><c> skin</c><00:12:29.680><c> will.</c><00:12:30.400><c> Like,</c>
00:12:30.470 --> 00:12:30.480 align:start position:0%
just as quick as your skin will. Like,
00:12:30.480 --> 00:12:31.630 align:start position:0%
just as quick as your skin will. Like,
that's<00:12:30.640><c> a</c><00:12:30.720><c> really</c><00:12:30.920><c> cool</c><00:12:31.040><c> pair</c><00:12:31.200><c> of</c><00:12:31.280><c> trainers,</c>
00:12:31.630 --> 00:12:31.640 align:start position:0%
that's a really cool pair of trainers,
00:12:31.640 --> 00:12:32.590 align:start position:0%
that's a really cool pair of trainers,
and<00:12:31.720><c> you're</c><00:12:31.760><c> talking</c><00:12:31.920><c> about</c><00:12:32.040><c> the</c><00:12:32.120><c> results</c>
00:12:32.590 --> 00:12:32.600 align:start position:0%
and you're talking about the results
00:12:32.600 --> 00:12:34.430 align:start position:0%
and you're talking about the results
here.<00:12:33.040><c> Trainers</c><00:12:33.440><c> that</c><00:12:33.600><c> dry</c><00:12:33.880><c> quickly,</c>
00:12:34.430 --> 00:12:34.440 align:start position:0%
here. Trainers that dry quickly,
00:12:34.440 --> 00:12:35.590 align:start position:0%
here. Trainers that dry quickly,
supplements
00:12:35.590 --> 00:12:35.600 align:start position:0%
supplements
00:12:35.600 --> 00:12:37.430 align:start position:0%
supplements
supplements<00:12:36.080><c> that</c><00:12:36.200><c> that</c><00:12:36.720><c> help</c><00:12:37.000><c> me</c><00:12:37.160><c> feel</c>
00:12:37.430 --> 00:12:37.440 align:start position:0%
supplements that that help me feel
00:12:37.440 --> 00:12:39.390 align:start position:0%
supplements that that help me feel
better.<00:12:38.440><c> So,</c><00:12:38.480><c> this</c><00:12:38.680><c> is</c><00:12:38.760><c> the</c><00:12:38.880><c> feel</c><00:12:39.120><c> better</c>
00:12:39.390 --> 00:12:39.400 align:start position:0%
better. So, this is the feel better
00:12:39.400 --> 00:12:42.430 align:start position:0%
better. So, this is the feel better
supplement.<00:12:40.320><c> T-shirts</c><00:12:40.920><c> that</c><00:12:41.400><c> make</c><00:12:42.000><c> T-shirts</c>
00:12:42.430 --> 00:12:42.440 align:start position:0%
supplement. T-shirts that make T-shirts
00:12:42.440 --> 00:12:44.230 align:start position:0%
supplement. T-shirts that make T-shirts
for<00:12:42.560><c> people</c><00:12:42.800><c> with</c><00:12:43.000><c> eczema,</c><00:12:43.760><c> as</c><00:12:43.920><c> a</c><00:12:44.000><c> really</c>
00:12:44.230 --> 00:12:44.240 align:start position:0%
for people with eczema, as a really
00:12:44.240 --> 00:12:45.950 align:start position:0%
for people with eczema, as a really
really<00:12:44.360><c> good</c><00:12:44.480><c> example,</c><00:12:44.839><c> or</c><00:12:44.880><c> people</c><00:12:45.120><c> that</c><00:12:45.640><c> um</c>
00:12:45.950 --> 00:12:45.960 align:start position:0%
really good example, or people that um
00:12:45.960 --> 00:12:47.750 align:start position:0%
really good example, or people that um
have<00:12:46.160><c> very</c><00:12:46.440><c> sensitive</c><00:12:46.920><c> skin.</c><00:12:47.280><c> T-shirts</c><00:12:47.640><c> for</c>
00:12:47.750 --> 00:12:47.760 align:start position:0%
have very sensitive skin. T-shirts for
00:12:47.760 --> 00:12:49.910 align:start position:0%
have very sensitive skin. T-shirts for
sensitive<00:12:48.200><c> skin</c><00:12:48.760><c> or</c><00:12:48.880><c> T-shirts</c><00:12:49.360><c> that</c><00:12:49.560><c> prevent</c>
00:12:49.910 --> 00:12:49.920 align:start position:0%
sensitive skin or T-shirts that prevent
00:12:49.920 --> 00:12:51.510 align:start position:0%
sensitive skin or T-shirts that prevent
sensitive<00:12:50.320><c> skin.</c><00:12:50.600><c> Again,</c><00:12:50.839><c> conversation</c><00:12:51.440><c> have</c>
00:12:51.510 --> 00:12:51.520 align:start position:0%
sensitive skin. Again, conversation have
00:12:51.520 --> 00:12:53.310 align:start position:0%
sensitive skin. Again, conversation have
with<00:12:51.600><c> ChatGPT,</c><00:12:52.560><c> and</c><00:12:52.720><c> then</c><00:12:52.839><c> the</c><00:12:52.920><c> keyword,</c>
00:12:53.310 --> 00:12:53.320 align:start position:0%
with ChatGPT, and then the keyword,
00:12:53.320 --> 00:12:55.430 align:start position:0%
with ChatGPT, and then the keyword,
something<00:12:53.560><c> you'd</c><00:12:53.680><c> Google</c><00:12:54.240><c> on</c><00:12:54.400><c> Google</c><00:12:54.800><c> itself.</c>
00:12:55.430 --> 00:12:55.440 align:start position:0%
something you'd Google on Google itself.
00:12:55.440 --> 00:12:56.590 align:start position:0%
something you'd Google on Google itself.
So,<00:12:55.520><c> these</c><00:12:55.680><c> are</c><00:12:55.760><c> my</c><00:12:55.839><c> ideas</c><00:12:56.200><c> of</c><00:12:56.280><c> how</c><00:12:56.360><c> you</c><00:12:56.480><c> can</c>
00:12:56.590 --> 00:12:56.600 align:start position:0%
So, these are my ideas of how you can
00:12:56.600 --> 00:12:59.190 align:start position:0%
So, these are my ideas of how you can
build<00:12:57.000><c> content</c><00:12:57.600><c> around</c><00:12:58.040><c> the</c><00:12:58.120><c> product.</c><00:12:59.080><c> And</c>
00:12:59.190 --> 00:12:59.200 align:start position:0%
build content around the product. And
00:12:59.200 --> 00:13:01.190 align:start position:0%
build content around the product. And
that's<00:12:59.320><c> not</c><00:12:59.520><c> just</c><00:12:59.839><c> the</c><00:12:59.960><c> pages.</c><00:13:00.720><c> If</c><00:13:00.839><c> you've</c><00:13:00.960><c> got</c>
00:13:01.190 --> 00:13:01.200 align:start position:0%
that's not just the pages. If you've got
00:13:01.200 --> 00:13:03.750 align:start position:0%
that's not just the pages. If you've got
multiple<00:13:01.880><c> products</c><00:13:02.640><c> that</c><00:13:02.760><c> fit</c><00:13:02.960><c> these</c><00:13:03.120><c> things,</c>
00:13:03.750 --> 00:13:03.760 align:start position:0%
multiple products that fit these things,
00:13:03.760 --> 00:13:04.910 align:start position:0%
multiple products that fit these things,
make<00:13:03.960><c> a</c><00:13:04.040><c> collection.</c><00:13:04.640><c> Little</c><00:13:04.800><c> bit</c><00:13:04.880><c> of</c>
00:13:04.910 --> 00:13:04.920 align:start position:0%
make a collection. Little bit of
00:13:04.920 --> 00:13:06.150 align:start position:0%
make a collection. Little bit of
information<00:13:05.240><c> at</c><00:13:05.280><c> the</c><00:13:05.360><c> top,</c><00:13:05.680><c> more</c><00:13:05.839><c> information</c>
00:13:06.150 --> 00:13:06.160 align:start position:0%
information at the top, more information
00:13:06.160 --> 00:13:08.270 align:start position:0%
information at the top, more information
at<00:13:06.200><c> the</c><00:13:06.280><c> bottom,</c><00:13:06.960><c> corresponding</c><00:13:07.640><c> guide,</c><00:13:08.160><c> and</c>
00:13:08.270 --> 00:13:08.280 align:start position:0%
at the bottom, corresponding guide, and
00:13:08.280 --> 00:13:10.350 align:start position:0%
at the bottom, corresponding guide, and
a<00:13:08.320><c> list</c><00:13:08.560><c> of</c><00:13:08.680><c> here's</c><00:13:08.920><c> here's</c><00:13:09.120><c> our</c><00:13:09.200><c> 20</c><00:13:09.560><c> products</c>
00:13:10.350 --> 00:13:10.360 align:start position:0%
a list of here's here's our 20 products
00:13:10.360 --> 00:13:11.750 align:start position:0%
a list of here's here's our 20 products
or<00:13:10.480><c> 20</c><00:13:10.800><c> supplements</c><00:13:11.280><c> that</c><00:13:11.400><c> are</c><00:13:11.480><c> really</c><00:13:11.640><c> good</c>
00:13:11.750 --> 00:13:11.760 align:start position:0%
or 20 supplements that are really good
00:13:11.760 --> 00:13:13.350 align:start position:0%
or 20 supplements that are really good
for<00:13:11.839><c> sleep.</c><00:13:12.760><c> And</c><00:13:12.880><c> here's,</c><00:13:13.120><c> you</c><00:13:13.200><c> know,</c><00:13:13.280><c> and</c>
00:13:13.350 --> 00:13:13.360 align:start position:0%
for sleep. And here's, you know, and
00:13:13.360 --> 00:13:14.310 align:start position:0%
for sleep. And here's, you know, and
these<00:13:13.480><c> are</c><00:13:13.520><c> the</c><00:13:13.600><c> things</c><00:13:13.800><c> that</c><00:13:13.920><c> are</c><00:13:13.960><c> in</c><00:13:14.080><c> them</c><00:13:14.200><c> as</c>
00:13:14.310 --> 00:13:14.320 align:start position:0%
these are the things that are in them as
00:13:14.320 --> 00:13:16.390 align:start position:0%
these are the things that are in them as
to<00:13:14.400><c> why.</c><00:13:15.240><c> So,</c><00:13:15.480><c> a</c><00:13:15.520><c> lot</c><00:13:15.760><c> a</c><00:13:15.800><c> lot</c><00:13:15.960><c> of</c><00:13:16.040><c> work</c><00:13:16.200><c> to</c><00:13:16.280><c> do</c>
00:13:16.390 --> 00:13:16.400 align:start position:0%
to why. So, a lot a lot of work to do
00:13:16.400 --> 00:13:17.790 align:start position:0%
to why. So, a lot a lot of work to do
there,<00:13:16.920><c> little</c><00:13:17.160><c> bit</c><00:13:17.280><c> of</c><00:13:17.320><c> change</c><00:13:17.560><c> to</c><00:13:17.640><c> your</c>
00:13:17.790 --> 00:13:17.800 align:start position:0%
there, little bit of change to your
00:13:17.800 --> 00:13:19.270 align:start position:0%
there, little bit of change to your
site,<00:13:18.280><c> but</c><00:13:18.360><c> you</c><00:13:18.400><c> can</c><00:13:18.520><c> make</c><00:13:18.640><c> it</c><00:13:18.760><c> so</c><00:13:19.000><c> much</c><00:13:19.160><c> more</c>
00:13:19.270 --> 00:13:19.280 align:start position:0%
site, but you can make it so much more
00:13:19.280 --> 00:13:20.390 align:start position:0%
site, but you can make it so much more
user-friendly<00:13:19.839><c> and</c><00:13:19.960><c> answer</c><00:13:20.240><c> those</c>
00:13:20.390 --> 00:13:20.400 align:start position:0%
user-friendly and answer those
00:13:20.400 --> 00:13:22.110 align:start position:0%
user-friendly and answer those
questions,<00:13:21.200><c> get</c><00:13:21.360><c> a</c><00:13:21.400><c> lot</c><00:13:21.480><c> more</c><00:13:21.600><c> traffic</c><00:13:21.920><c> coming</c>
00:13:22.110 --> 00:13:22.120 align:start position:0%
questions, get a lot more traffic coming
00:13:22.120 --> 00:13:24.430 align:start position:0%
questions, get a lot more traffic coming
in<00:13:22.280><c> as</c><00:13:22.400><c> well.</c><00:13:22.800><c> Fourth</c><00:13:23.040><c> and</c><00:13:23.160><c> final</c><00:13:23.440><c> point,</c><00:13:24.400><c> I</c>
00:13:24.430 --> 00:13:24.440 align:start position:0%
in as well. Fourth and final point, I
00:13:24.440 --> 00:13:25.950 align:start position:0%
in as well. Fourth and final point, I
mentioned<00:13:24.760><c> social</c><00:13:25.120><c> proof</c><00:13:25.480><c> earlier</c><00:13:25.720><c> with</c><00:13:25.839><c> some</c>
00:13:25.950 --> 00:13:25.960 align:start position:0%
mentioned social proof earlier with some
00:13:25.960 --> 00:13:28.350 align:start position:0%
mentioned social proof earlier with some
UGC,<00:13:26.560><c> that's</c><00:13:26.920><c> user-generated</c><00:13:27.760><c> content,</c><00:13:28.280><c> if</c>
00:13:28.350 --> 00:13:28.360 align:start position:0%
UGC, that's user-generated content, if
00:13:28.360 --> 00:13:29.550 align:start position:0%
UGC, that's user-generated content, if
you're<00:13:28.440><c> new</c><00:13:28.520><c> to</c><00:13:28.600><c> this</c><00:13:28.760><c> world.</c><00:13:29.360><c> That's</c><00:13:29.480><c> where</c>
00:13:29.550 --> 00:13:29.560 align:start position:0%
you're new to this world. That's where
00:13:29.560 --> 00:13:32.270 align:start position:0%
you're new to this world. That's where
an<00:13:29.680><c> influencer</c><00:13:30.800><c> does</c><00:13:31.000><c> a</c><00:13:31.040><c> video</c><00:13:31.520><c> about</c><00:13:31.920><c> you</c><00:13:32.200><c> and</c>
00:13:32.270 --> 00:13:32.280 align:start position:0%
an influencer does a video about you and
00:13:32.280 --> 00:13:34.030 align:start position:0%
an influencer does a video about you and
then<00:13:32.400><c> you</c><00:13:32.480><c> feature</c><00:13:32.720><c> that</c><00:13:32.880><c> video.</c><00:13:33.520><c> My</c><00:13:33.720><c> fourth</c>
00:13:34.030 --> 00:13:34.040 align:start position:0%
then you feature that video. My fourth
00:13:34.040 --> 00:13:35.590 align:start position:0%
then you feature that video. My fourth
point<00:13:34.440><c> is</c><00:13:34.560><c> actually</c><00:13:34.800><c> about</c><00:13:35.120><c> customer</c>
00:13:35.590 --> 00:13:35.600 align:start position:0%
point is actually about customer
00:13:35.600 --> 00:13:38.910 align:start position:0%
point is actually about customer
reviews.<00:13:36.720><c> It</c><00:13:36.920><c> shocks</c><00:13:37.400><c> me</c><00:13:37.920><c> how</c><00:13:38.160><c> many</c><00:13:38.400><c> brands</c>
00:13:38.910 --> 00:13:38.920 align:start position:0%
reviews. It shocks me how many brands
00:13:38.920 --> 00:13:40.910 align:start position:0%
reviews. It shocks me how many brands
don't<00:13:39.280><c> ask</c><00:13:39.640><c> for</c><00:13:39.800><c> a</c><00:13:39.880><c> review</c><00:13:40.360><c> or</c><00:13:40.480><c> don't</c><00:13:40.680><c> ask</c>
00:13:40.910 --> 00:13:40.920 align:start position:0%
don't ask for a review or don't ask
00:13:40.920 --> 00:13:43.070 align:start position:0%
don't ask for a review or don't ask
properly<00:13:41.360><c> or</c><00:13:41.480><c> don't</c><00:13:41.680><c> ask</c><00:13:41.920><c> hard</c><00:13:42.160><c> enough.</c>
00:13:43.070 --> 00:13:43.080 align:start position:0%
properly or don't ask hard enough.
00:13:43.080 --> 00:13:44.790 align:start position:0%
properly or don't ask hard enough.
I<00:13:43.280><c> mentioned</c><00:13:44.040><c> um</c>
00:13:44.790 --> 00:13:44.800 align:start position:0%
I mentioned um
00:13:44.800 --> 00:13:46.870 align:start position:0%
I mentioned um
a<00:13:44.840><c> few</c><00:13:45.040><c> weeks</c><00:13:45.280><c> back</c><00:13:45.680><c> about</c><00:13:46.200><c> different</c><00:13:46.560><c> growth</c>
00:13:46.870 --> 00:13:46.880 align:start position:0%
a few weeks back about different growth
00:13:46.880 --> 00:13:50.150 align:start position:0%
a few weeks back about different growth
strategies<00:13:48.080><c> and</c><00:13:48.360><c> one</c><00:13:48.560><c> of</c><00:13:48.640><c> them</c><00:13:49.080><c> one</c>
00:13:50.150 --> 00:13:50.160 align:start position:0%
strategies and one of them one
00:13:50.160 --> 00:13:51.630 align:start position:0%
strategies and one of them one
at<00:13:50.240><c> least</c><00:13:50.480><c> one</c><00:13:50.680><c> maybe</c><00:13:50.880><c> two</c><00:13:51.040><c> or</c><00:13:51.120><c> three</c><00:13:51.360><c> of</c><00:13:51.480><c> my</c>
00:13:51.630 --> 00:13:51.640 align:start position:0%
at least one maybe two or three of my
00:13:51.640 --> 00:13:53.150 align:start position:0%
at least one maybe two or three of my
different<00:13:52.040><c> areas</c><00:13:52.360><c> where</c><00:13:52.480><c> you</c><00:13:52.600><c> need</c><00:13:52.840><c> different</c>
00:13:53.150 --> 00:13:53.160 align:start position:0%
different areas where you need different
00:13:53.160 --> 00:13:54.190 align:start position:0%
different areas where you need different
strategies<00:13:53.680><c> for</c><00:13:53.760><c> different</c><00:13:53.920><c> parts</c><00:13:54.120><c> of</c><00:13:54.160><c> the</c>
00:13:54.190 --> 00:13:54.200 align:start position:0%
strategies for different parts of the
00:13:54.200 --> 00:13:55.710 align:start position:0%
strategies for different parts of the
business.<00:13:54.880><c> One</c><00:13:55.080><c> is</c><00:13:55.200><c> you</c><00:13:55.280><c> need</c><00:13:55.400><c> a</c><00:13:55.440><c> review</c>
00:13:55.710 --> 00:13:55.720 align:start position:0%
business. One is you need a review
00:13:55.720 --> 00:13:57.470 align:start position:0%
business. One is you need a review
strategy.<00:13:56.600><c> You</c><00:13:56.720><c> need</c><00:13:56.880><c> a</c><00:13:56.920><c> strategy</c><00:13:57.280><c> of</c><00:13:57.360><c> how</c>
00:13:57.470 --> 00:13:57.480 align:start position:0%
strategy. You need a strategy of how
00:13:57.480 --> 00:13:58.670 align:start position:0%
strategy. You need a strategy of how
you're<00:13:57.600><c> going</c><00:13:57.720><c> to</c><00:13:57.760><c> get</c><00:13:57.880><c> as</c><00:13:58.000><c> many</c><00:13:58.280><c> reviews</c><00:13:58.600><c> as</c>
00:13:58.670 --> 00:13:58.680 align:start position:0%
you're going to get as many reviews as
00:13:58.680 --> 00:14:00.070 align:start position:0%
you're going to get as many reviews as
possible.<00:13:59.120><c> Set</c><00:13:59.400><c> a</c><00:13:59.440><c> target</c><00:13:59.800><c> or</c><00:13:59.880><c> set</c><00:14:00.000><c> a</c>
00:14:00.070 --> 00:14:00.080 align:start position:0%
possible. Set a target or set a
00:14:00.080 --> 00:14:01.830 align:start position:0%
possible. Set a target or set a
benchmark.<00:14:00.800><c> We</c><00:14:00.920><c> need</c><00:14:01.080><c> to</c><00:14:01.200><c> double</c><00:14:01.560><c> the</c><00:14:01.640><c> amount</c>
00:14:01.830 --> 00:14:01.840 align:start position:0%
benchmark. We need to double the amount
00:14:01.840 --> 00:14:03.630 align:start position:0%
benchmark. We need to double the amount
of<00:14:01.920><c> people</c><00:14:02.240><c> that</c><00:14:02.640><c> are</c><00:14:02.720><c> leaving</c><00:14:03.040><c> reviews</c><00:14:03.400><c> after</c>
00:14:03.630 --> 00:14:03.640 align:start position:0%
of people that are leaving reviews after
00:14:03.640 --> 00:14:05.550 align:start position:0%
of people that are leaving reviews after
buying<00:14:03.960><c> from</c><00:14:04.160><c> us.</c><00:14:04.840><c> And</c><00:14:04.920><c> the</c><00:14:05.000><c> second</c><00:14:05.400><c> thing</c>
00:14:05.550 --> 00:14:05.560 align:start position:0%
buying from us. And the second thing
00:14:05.560 --> 00:14:08.870 align:start position:0%
buying from us. And the second thing
people<00:14:06.040><c> absolutely</c><00:14:07.040><c> miss</c><00:14:07.560><c> on</c><00:14:07.680><c> their</c><00:14:07.800><c> website</c>
00:14:08.870 --> 00:14:08.880 align:start position:0%
people absolutely miss on their website
00:14:08.880 --> 00:14:11.590 align:start position:0%
people absolutely miss on their website
is<00:14:09.160><c> featuring</c><00:14:09.600><c> those</c><00:14:09.840><c> reviews</c><00:14:10.440><c> properly.</c><00:14:11.440><c> If</c>
00:14:11.590 --> 00:14:11.600 align:start position:0%
is featuring those reviews properly. If
00:14:11.600 --> 00:14:13.950 align:start position:0%
is featuring those reviews properly. If
you<00:14:11.720><c> just</c><00:14:11.840><c> have</c><00:14:11.960><c> a</c><00:14:12.000><c> thing</c><00:14:12.280><c> saying</c><00:14:12.600><c> five</c><00:14:12.880><c> stars,</c>
00:14:13.950 --> 00:14:13.960 align:start position:0%
you just have a thing saying five stars,
00:14:13.960 --> 00:14:15.550 align:start position:0%
you just have a thing saying five stars,
that<00:14:14.120><c> could</c><00:14:14.240><c> be</c><00:14:14.360><c> from</c><00:14:14.600><c> one</c><00:14:14.840><c> customer,</c><00:14:15.480><c> it</c>
00:14:15.550 --> 00:14:15.560 align:start position:0%
that could be from one customer, it
00:14:15.560 --> 00:14:18.110 align:start position:0%
that could be from one customer, it
could<00:14:15.680><c> be</c><00:14:15.800><c> from</c><00:14:16.000><c> 1</c><00:14:16.280><c> million</c><00:14:16.800><c> customers.</c><00:14:18.000><c> We</c>
00:14:18.110 --> 00:14:18.120 align:start position:0%
could be from 1 million customers. We
00:14:18.120 --> 00:14:20.830 align:start position:0%
could be from 1 million customers. We
don't<00:14:18.280><c> know.</c><00:14:19.040><c> We</c><00:14:19.120><c> don't</c><00:14:19.520><c> know</c><00:14:19.720><c> at</c><00:14:19.840><c> this</c><00:14:20.000><c> stage.</c>
00:14:20.830 --> 00:14:20.840 align:start position:0%
don't know. We don't know at this stage.
00:14:20.840 --> 00:14:22.550 align:start position:0%
don't know. We don't know at this stage.
So<00:14:20.960><c> you</c><00:14:21.200><c> you</c><00:14:21.280><c> need</c><00:14:21.520><c> to</c><00:14:21.640><c> feature</c><00:14:22.000><c> some</c><00:14:22.280><c> of</c><00:14:22.400><c> the</c>
00:14:22.550 --> 00:14:22.560 align:start position:0%
So you you need to feature some of the
00:14:22.560 --> 00:14:23.950 align:start position:0%
So you you need to feature some of the
when<00:14:22.720><c> you're</c><00:14:22.800><c> featuring</c><00:14:23.080><c> reviews,</c><00:14:23.840><c> you're</c>
00:14:23.950 --> 00:14:23.960 align:start position:0%
when you're featuring reviews, you're
00:14:23.960 --> 00:14:24.950 align:start position:0%
when you're featuring reviews, you're
paying<00:14:24.200><c> all</c><00:14:24.280><c> this</c><00:14:24.440><c> money</c><00:14:24.640><c> for</c><00:14:24.720><c> review</c>
00:14:24.950 --> 00:14:24.960 align:start position:0%
paying all this money for review
00:14:24.960 --> 00:14:26.190 align:start position:0%
paying all this money for review
platform,<00:14:25.400><c> you're</c><00:14:25.480><c> putting</c><00:14:25.640><c> all</c><00:14:25.720><c> this</c><00:14:25.880><c> energy</c>
00:14:26.190 --> 00:14:26.200 align:start position:0%
platform, you're putting all this energy
00:14:26.200 --> 00:14:27.950 align:start position:0%
platform, you're putting all this energy
into<00:14:26.400><c> get</c><00:14:26.560><c> those</c><00:14:26.720><c> reviews.</c><00:14:27.520><c> You</c><00:14:27.560><c> want</c><00:14:27.680><c> to</c><00:14:27.760><c> make</c>
00:14:27.950 --> 00:14:27.960 align:start position:0%
into get those reviews. You want to make
00:14:27.960 --> 00:14:29.390 align:start position:0%
into get those reviews. You want to make
sure<00:14:28.080><c> you</c><00:14:28.200><c> feature</c><00:14:28.520><c> them</c><00:14:28.640><c> on</c><00:14:28.760><c> the</c><00:14:28.840><c> site.</c><00:14:29.280><c> It</c>
00:14:29.390 --> 00:14:29.400 align:start position:0%
sure you feature them on the site. It
00:14:29.400 --> 00:14:31.270 align:start position:0%
sure you feature them on the site. It
needs<00:14:29.600><c> to</c><00:14:29.720><c> say</c><00:14:30.000><c> we've</c><00:14:30.200><c> got</c><00:14:30.440><c> five</c><00:14:30.720><c> star</c><00:14:31.200><c> or</c>
00:14:31.270 --> 00:14:31.280 align:start position:0%
needs to say we've got five star or
00:14:31.280 --> 00:14:33.990 align:start position:0%
needs to say we've got five star or
we've<00:14:31.400><c> got</c><00:14:31.520><c> 4.6</c><00:14:32.240><c> star</c><00:14:32.760><c> from</c><00:14:32.960><c> 20,000</c>
00:14:33.990 --> 00:14:34.000 align:start position:0%
we've got 4.6 star from 20,000
00:14:34.000 --> 00:14:36.310 align:start position:0%
we've got 4.6 star from 20,000
customers.<00:14:35.280><c> Given</c><00:14:35.480><c> that</c><00:14:35.640><c> most</c><00:14:35.960><c> people</c><00:14:36.200><c> that</c>
00:14:36.310 --> 00:14:36.320 align:start position:0%
customers. Given that most people that
00:14:36.320 --> 00:14:37.990 align:start position:0%
customers. Given that most people that
land<00:14:36.480><c> on</c><00:14:36.600><c> your</c><00:14:36.680><c> site</c><00:14:37.000><c> probably</c><00:14:37.520><c> have</c><00:14:37.640><c> never</c>
00:14:37.990 --> 00:14:38.000 align:start position:0%
land on your site probably have never
00:14:38.000 --> 00:14:39.790 align:start position:0%
land on your site probably have never
heard<00:14:38.280><c> of</c><00:14:38.400><c> you.</c><00:14:39.160><c> Like</c><00:14:39.320><c> they've</c><00:14:39.560><c> seen</c><00:14:39.720><c> an</c>
00:14:39.790 --> 00:14:39.800 align:start position:0%
heard of you. Like they've seen an
00:14:39.800 --> 00:14:41.430 align:start position:0%
heard of you. Like they've seen an
advert<00:14:40.160><c> or</c><00:14:40.240><c> they've</c><00:14:40.360><c> seen</c><00:14:40.480><c> a</c><00:14:40.520><c> couple</c><00:14:40.800><c> of</c><00:14:40.880><c> your</c>
00:14:41.430 --> 00:14:41.440 align:start position:0%
advert or they've seen a couple of your
00:14:41.440 --> 00:14:43.270 align:start position:0%
advert or they've seen a couple of your
meta<00:14:41.800><c> ads.</c><00:14:42.320><c> Now</c><00:14:42.480><c> they're</c><00:14:42.600><c> on</c><00:14:42.720><c> your</c><00:14:42.800><c> site,</c><00:14:43.200><c> you</c>
00:14:43.270 --> 00:14:43.280 align:start position:0%
meta ads. Now they're on your site, you
00:14:43.280 --> 00:14:44.750 align:start position:0%
meta ads. Now they're on your site, you
need<00:14:43.440><c> to</c><00:14:43.560><c> show</c><00:14:43.800><c> off.</c><00:14:44.120><c> You</c><00:14:44.200><c> need</c><00:14:44.320><c> to</c><00:14:44.360><c> be</c><00:14:44.400><c> like</c>
00:14:44.750 --> 00:14:44.760 align:start position:0%
need to show off. You need to be like
00:14:44.760 --> 00:14:46.030 align:start position:0%
need to show off. You need to be like
look,<00:14:44.920><c> we're</c><00:14:45.040><c> just</c><00:14:45.280><c> as</c><00:14:45.400><c> good</c><00:14:45.520><c> as</c><00:14:45.600><c> we</c><00:14:45.720><c> told</c><00:14:45.960><c> you</c>
00:14:46.030 --> 00:14:46.040 align:start position:0%
look, we're just as good as we told you
00:14:46.040 --> 00:14:47.510 align:start position:0%
look, we're just as good as we told you
we<00:14:46.160><c> were.</c><00:14:46.640><c> You</c><00:14:46.760><c> could</c><00:14:46.880><c> even</c><00:14:47.080><c> feature</c><00:14:47.360><c> those</c>
00:14:47.510 --> 00:14:47.520 align:start position:0%
we were. You could even feature those
00:14:47.520 --> 00:14:49.630 align:start position:0%
we were. You could even feature those
reviews<00:14:47.960><c> in</c><00:14:48.160><c> your</c><00:14:48.320><c> advertising.</c><00:14:49.360><c> Put</c><00:14:49.480><c> them</c><00:14:49.560><c> on</c>
00:14:49.630 --> 00:14:49.640 align:start position:0%
reviews in your advertising. Put them on
00:14:49.640 --> 00:14:50.910 align:start position:0%
reviews in your advertising. Put them on
your<00:14:49.720><c> videos,</c><00:14:50.200><c> put</c><00:14:50.320><c> them</c><00:14:50.400><c> on</c><00:14:50.480><c> your</c><00:14:50.560><c> social</c>
00:14:50.910 --> 00:14:50.920 align:start position:0%
your videos, put them on your social
00:14:50.920 --> 00:14:53.670 align:start position:0%
your videos, put them on your social
assets,<00:14:51.640><c> put</c><00:14:51.760><c> them</c><00:14:51.880><c> in</c><00:14:52.040><c> your</c><00:14:52.280><c> PMAX</c><00:14:52.800><c> assets,</c>
00:14:53.670 --> 00:14:53.680 align:start position:0%
assets, put them in your PMAX assets,
00:14:53.680 --> 00:14:55.829 align:start position:0%
assets, put them in your PMAX assets,
mention<00:14:54.080><c> it</c><00:14:54.240><c> in</c><00:14:54.480><c> content</c><00:14:55.080><c> on</c><00:14:55.600><c> Google</c>
00:14:55.829 --> 00:14:55.839 align:start position:0%
mention it in content on Google
00:14:55.839 --> 00:14:57.110 align:start position:0%
mention it in content on Google
Shopping.<00:14:56.240><c> If</c><00:14:56.360><c> you've</c><00:14:56.440><c> got</c><00:14:56.560><c> product</c><00:14:56.839><c> reviews,</c>
00:14:57.110 --> 00:14:57.120 align:start position:0%
Shopping. If you've got product reviews,
00:14:57.120 --> 00:14:58.470 align:start position:0%
Shopping. If you've got product reviews,
you<00:14:57.160><c> can</c><00:14:57.240><c> put</c><00:14:57.320><c> them</c><00:14:57.400><c> into</c><00:14:57.520><c> Google</c><00:14:57.720><c> Shopping.</c>
00:14:58.470 --> 00:14:58.480 align:start position:0%
you can put them into Google Shopping.
00:14:58.480 --> 00:15:00.110 align:start position:0%
you can put them into Google Shopping.
Text<00:14:58.880><c> adverts</c><00:14:59.320><c> in</c><00:14:59.400><c> Google</c><00:14:59.720><c> Ads,</c><00:14:59.920><c> make</c><00:15:00.040><c> sure</c>
00:15:00.110 --> 00:15:00.120 align:start position:0%
Text adverts in Google Ads, make sure
00:15:00.120 --> 00:15:01.710 align:start position:0%
Text adverts in Google Ads, make sure
you've<00:15:00.200><c> got</c><00:15:00.280><c> your</c><00:15:00.400><c> reviews</c><00:15:00.720><c> in</c><00:15:00.920><c> there</c><00:15:01.520><c> and</c>
00:15:01.710 --> 00:15:01.720 align:start position:0%
you've got your reviews in there and
00:15:01.720 --> 00:15:03.630 align:start position:0%
you've got your reviews in there and
feature<00:15:02.160><c> those</c><00:15:02.520><c> reviews.</c>
00:15:03.630 --> 00:15:03.640 align:start position:0%
feature those reviews.
00:15:03.640 --> 00:15:05.510 align:start position:0%
feature those reviews.
Reason<00:15:03.960><c> being</c><00:15:04.200><c> is</c><00:15:04.320><c> when</c><00:15:04.880><c> someone's</c><00:15:05.280><c> talking</c>
00:15:05.510 --> 00:15:05.520 align:start position:0%
Reason being is when someone's talking
00:15:05.520 --> 00:15:08.110 align:start position:0%
Reason being is when someone's talking
to<00:15:05.600><c> ChatGPT</c><00:15:06.240><c> and</c><00:15:06.360><c> says,</c><00:15:06.880><c> I</c><00:15:07.040><c> need</c><00:15:07.320><c> the</c><00:15:07.520><c> best</c>
00:15:08.110 --> 00:15:08.120 align:start position:0%
to ChatGPT and says, I need the best
00:15:08.120 --> 00:15:10.630 align:start position:0%
to ChatGPT and says, I need the best
waterproof<00:15:08.800><c> backpack</c><00:15:09.400><c> for</c><00:15:09.520><c> hiking.</c><00:15:10.520><c> When</c>
00:15:10.630 --> 00:15:10.640 align:start position:0%
waterproof backpack for hiking. When
00:15:10.640 --> 00:15:12.470 align:start position:0%
waterproof backpack for hiking. When
someone<00:15:10.960><c> searches</c><00:15:11.320><c> that,</c><00:15:11.839><c> ChatGPT's</c><00:15:12.360><c> going</c>
00:15:12.470 --> 00:15:12.480 align:start position:0%
someone searches that, ChatGPT's going
00:15:12.480 --> 00:15:13.829 align:start position:0%
someone searches that, ChatGPT's going
to<00:15:12.520><c> go,</c><00:15:13.000><c> well,</c><00:15:13.120><c> these</c><00:15:13.280><c> guys</c><00:15:13.440><c> have</c><00:15:13.520><c> the</c><00:15:13.600><c> most</c>
00:15:13.829 --> 00:15:13.839 align:start position:0%
to go, well, these guys have the most
00:15:13.839 --> 00:15:15.950 align:start position:0%
to go, well, these guys have the most
reviews,<00:15:14.240><c> right?</c><00:15:15.000><c> And</c><00:15:15.160><c> I</c><00:15:15.200><c> know</c><00:15:15.440><c> that</c><00:15:15.680><c> cuz</c><00:15:15.839><c> when</c>
00:15:15.950 --> 00:15:15.960 align:start position:0%
reviews, right? And I know that cuz when
00:15:15.960 --> 00:15:17.390 align:start position:0%
reviews, right? And I know that cuz when
I'm<00:15:16.080><c> on</c><00:15:16.160><c> their</c><00:15:16.280><c> website,</c><00:15:16.720><c> it</c><00:15:16.800><c> shows</c><00:15:17.080><c> me</c><00:15:17.200><c> how</c>
00:15:17.390 --> 00:15:17.400 align:start position:0%
I'm on their website, it shows me how
00:15:17.400 --> 00:15:18.630 align:start position:0%
I'm on their website, it shows me how
many<00:15:17.640><c> there</c><00:15:17.760><c> I</c><00:15:17.800><c> don't</c><00:15:17.920><c> even</c><00:15:18.040><c> need</c><00:15:18.160><c> to</c><00:15:18.240><c> go</c><00:15:18.480><c> to</c>
00:15:18.630 --> 00:15:18.640 align:start position:0%
many there I don't even need to go to
00:15:18.640 --> 00:15:20.910 align:start position:0%
many there I don't even need to go to
Trustpilot<00:15:19.320><c> or</c><00:15:19.400><c> Feefo</c><00:15:19.760><c> or</c><00:15:19.800><c> whatever</c><00:15:20.480><c> or</c><00:15:20.600><c> Yotpo</c>
00:15:20.910 --> 00:15:20.920 align:start position:0%
Trustpilot or Feefo or whatever or Yotpo
00:15:20.920 --> 00:15:22.710 align:start position:0%
Trustpilot or Feefo or whatever or Yotpo
and<00:15:21.080><c> see</c><00:15:21.280><c> how</c><00:15:21.360><c> many</c><00:15:21.520><c> reviews</c><00:15:21.880><c> there</c><00:15:22.040><c> are.</c><00:15:22.520><c> It's</c>
00:15:22.710 --> 00:15:22.720 align:start position:0%
and see how many reviews there are. It's
00:15:22.720 --> 00:15:24.750 align:start position:0%
and see how many reviews there are. It's
just<00:15:22.960><c> there.</c><00:15:23.840><c> And</c><00:15:24.000><c> I</c><00:15:24.040><c> actually</c><00:15:24.240><c> saw</c><00:15:24.360><c> it</c><00:15:24.480><c> judge</c>
00:15:24.750 --> 00:15:24.760 align:start position:0%
just there. And I actually saw it judge
00:15:24.760 --> 00:15:26.270 align:start position:0%
just there. And I actually saw it judge
me<00:15:24.880><c> as</c><00:15:25.000><c> well.</c><00:15:25.120><c> The</c><00:15:25.640><c> other</c><00:15:25.800><c> one</c><00:15:25.920><c> of</c><00:15:25.960><c> the</c><00:15:26.040><c> list</c>
00:15:26.270 --> 00:15:26.280 align:start position:0%
me as well. The other one of the list
00:15:26.280 --> 00:15:28.270 align:start position:0%
me as well. The other one of the list
has<00:15:26.360><c> been</c><00:15:26.480><c> on</c><00:15:26.560><c> the</c><00:15:26.640><c> show.</c><00:15:27.080><c> And</c><00:15:27.480><c> but</c><00:15:27.600><c> the</c>
00:15:28.270 --> 00:15:28.280 align:start position:0%
has been on the show. And but the
00:15:28.280 --> 00:15:29.870 align:start position:0%
has been on the show. And but the
the<00:15:28.880><c> the</c><00:15:28.960><c> point</c><00:15:29.200><c> being</c><00:15:29.400><c> is</c><00:15:29.520><c> it</c><00:15:29.600><c> doesn't</c><00:15:29.760><c> even</c>
00:15:29.870 --> 00:15:29.880 align:start position:0%
the the point being is it doesn't even
00:15:29.880 --> 00:15:31.430 align:start position:0%
the the point being is it doesn't even
need<00:15:30.000><c> to</c><00:15:30.120><c> go</c><00:15:30.360><c> to</c><00:15:30.480><c> that</c><00:15:30.680><c> site.</c><00:15:30.880><c> It</c><00:15:30.920><c> just</c><00:15:31.040><c> goes,</c>
00:15:31.430 --> 00:15:31.440 align:start position:0%
need to go to that site. It just goes,
00:15:31.440 --> 00:15:32.910 align:start position:0%
need to go to that site. It just goes,
"We<00:15:31.480><c> got</c><00:15:31.600><c> this</c><00:15:31.720><c> many</c><00:15:31.920><c> reviews</c><00:15:32.600><c> and</c><00:15:32.760><c> they're</c>
00:15:32.910 --> 00:15:32.920 align:start position:0%
"We got this many reviews and they're
00:15:32.920 --> 00:15:35.030 align:start position:0%
"We got this many reviews and they're
4.8<00:15:33.440><c> stars."</c><00:15:33.960><c> And</c><00:15:34.040><c> ChatGPT</c><00:15:34.480><c> goes,</c><00:15:34.960><c> "Well,</c>
00:15:35.030 --> 00:15:35.040 align:start position:0%
4.8 stars." And ChatGPT goes, "Well,
00:15:35.040 --> 00:15:36.030 align:start position:0%
4.8 stars." And ChatGPT goes, "Well,
that's<00:15:35.200><c> pretty</c><00:15:35.440><c> good.</c><00:15:35.720><c> How</c><00:15:35.800><c> many</c><00:15:35.960><c> has</c>
00:15:36.030 --> 00:15:36.040 align:start position:0%
that's pretty good. How many has
00:15:36.040 --> 00:15:37.110 align:start position:0%
that's pretty good. How many has
everyone<00:15:36.240><c> else</c><00:15:36.480><c> got?</c><00:15:36.720><c> Right,</c><00:15:36.920><c> well,</c><00:15:37.000><c> these</c>
00:15:37.110 --> 00:15:37.120 align:start position:0%
everyone else got? Right, well, these
00:15:37.120 --> 00:15:39.230 align:start position:0%
everyone else got? Right, well, these
guys<00:15:37.320><c> win</c><00:15:37.480><c> on</c><00:15:37.600><c> reviews."</c><00:15:38.440><c> And</c><00:15:38.560><c> it</c><00:15:38.680><c> ChatGPT</c>
00:15:39.230 --> 00:15:39.240 align:start position:0%
guys win on reviews." And it ChatGPT
00:15:39.240 --> 00:15:40.350 align:start position:0%
guys win on reviews." And it ChatGPT
will<00:15:39.400><c> actually</c><00:15:39.680><c> say</c><00:15:39.880><c> and</c><00:15:40.000><c> the</c><00:15:40.040><c> same</c><00:15:40.200><c> with</c>
00:15:40.350 --> 00:15:40.360 align:start position:0%
will actually say and the same with
00:15:40.360 --> 00:15:42.990 align:start position:0%
will actually say and the same with
Google's<00:15:40.800><c> AI</c><00:15:41.160><c> mode</c><00:15:41.760><c> and</c><00:15:41.920><c> also</c><00:15:42.640><c> taking</c><00:15:42.880><c> into</c>
00:15:42.990 --> 00:15:43.000 align:start position:0%
Google's AI mode and also taking into
00:15:43.000 --> 00:15:45.310 align:start position:0%
Google's AI mode and also taking into
account<00:15:43.280><c> for</c><00:15:43.400><c> SEO,</c><00:15:44.240><c> it</c><00:15:44.400><c> will</c><00:15:44.520><c> go,</c><00:15:44.840><c> "This</c><00:15:45.160><c> one's</c>
00:15:45.310 --> 00:15:45.320 align:start position:0%
account for SEO, it will go, "This one's
00:15:45.320 --> 00:15:47.750 align:start position:0%
account for SEO, it will go, "This one's
got<00:15:45.520><c> the</c><00:15:45.600><c> most</c><00:15:46.000><c> reviews.</c><00:15:46.800><c> People</c><00:15:47.240><c> love</c><00:15:47.560><c> this</c>
00:15:47.750 --> 00:15:47.760 align:start position:0%
got the most reviews. People love this
00:15:47.760 --> 00:15:49.790 align:start position:0%
got the most reviews. People love this
product.<00:15:48.600><c> And</c><00:15:48.760><c> they're</c><00:15:48.880><c> on</c><00:15:49.000><c> V3</c><00:15:49.520><c> now."</c><00:15:49.720><c> I</c>
00:15:49.790 --> 00:15:49.800 align:start position:0%
product. And they're on V3 now." I
00:15:49.800 --> 00:15:51.430 align:start position:0%
product. And they're on V3 now." I
mentioned<00:15:50.000><c> again</c><00:15:50.360><c> a</c><00:15:50.400><c> few</c><00:15:50.520><c> weeks</c><00:15:50.680><c> ago</c><00:15:51.160><c> about</c><00:15:51.360><c> a</c>
00:15:51.430 --> 00:15:51.440 align:start position:0%
mentioned again a few weeks ago about a
00:15:51.440 --> 00:15:54.270 align:start position:0%
mentioned again a few weeks ago about a
product<00:15:52.360><c> optimization</c><00:15:53.000><c> strategy.</c><00:15:54.000><c> So,</c><00:15:54.080><c> these</c>
00:15:54.270 --> 00:15:54.280 align:start position:0%
product optimization strategy. So, these
00:15:54.280 --> 00:15:56.190 align:start position:0%
product optimization strategy. So, these
guys<00:15:54.440><c> are</c><00:15:54.480><c> on</c><00:15:54.600><c> V3</c><00:15:55.080><c> of</c><00:15:55.160><c> their</c><00:15:55.280><c> product.</c><00:15:55.920><c> People</c>
00:15:56.190 --> 00:15:56.200 align:start position:0%
guys are on V3 of their product. People
00:15:56.200 --> 00:15:58.110 align:start position:0%
guys are on V3 of their product. People
loved<00:15:56.520><c> V2</c><00:15:56.920><c> and</c><00:15:57.040><c> V3</c><00:15:57.360><c> has</c><00:15:57.480><c> just</c><00:15:57.640><c> dropped</c><00:15:57.960><c> as</c>
00:15:58.110 --> 00:15:58.120 align:start position:0%
loved V2 and V3 has just dropped as
00:15:58.120 --> 00:15:59.470 align:start position:0%
loved V2 and V3 has just dropped as
well.<00:15:58.560><c> And</c><00:15:58.680><c> the</c><00:15:58.720><c> reviews</c><00:15:59.000><c> are</c><00:15:59.080><c> looking</c><00:15:59.280><c> even</c>
00:15:59.470 --> 00:15:59.480 align:start position:0%
well. And the reviews are looking even
00:15:59.480 --> 00:16:01.350 align:start position:0%
well. And the reviews are looking even
better.<00:16:00.240><c> The</c><00:16:00.360><c> waterproofness</c><00:16:01.080><c> of</c><00:16:01.200><c> this</c>
00:16:01.350 --> 00:16:01.360 align:start position:0%
better. The waterproofness of this
00:16:01.360 --> 00:16:04.110 align:start position:0%
better. The waterproofness of this
backpack<00:16:01.800><c> is</c><00:16:01.960><c> even</c><00:16:02.320><c> better.</c><00:16:03.240><c> So,</c><00:16:03.360><c> again,</c>
00:16:04.110 --> 00:16:04.120 align:start position:0%
backpack is even better. So, again,
00:16:04.120 --> 00:16:05.110 align:start position:0%
backpack is even better. So, again,
think<00:16:04.320><c> about</c><00:16:04.560><c> how</c><00:16:04.680><c> you're</c><00:16:04.760><c> going</c><00:16:04.880><c> to</c><00:16:04.960><c> get</c>
00:16:05.110 --> 00:16:05.120 align:start position:0%
think about how you're going to get
00:16:05.120 --> 00:16:06.230 align:start position:0%
think about how you're going to get
these<00:16:05.280><c> reviews,</c><00:16:05.800><c> how</c><00:16:05.960><c> you're</c><00:16:06.080><c> going</c><00:16:06.200><c> to</c>
00:16:06.230 --> 00:16:06.240 align:start position:0%
these reviews, how you're going to
00:16:06.240 --> 00:16:07.590 align:start position:0%
these reviews, how you're going to
showcase<00:16:06.760><c> them,</c><00:16:07.160><c> and</c><00:16:07.280><c> how</c><00:16:07.360><c> you're</c><00:16:07.440><c> going</c><00:16:07.560><c> to</c>
00:16:07.590 --> 00:16:07.600 align:start position:0%
showcase them, and how you're going to
00:16:07.600 --> 00:16:08.910 align:start position:0%
showcase them, and how you're going to
make<00:16:07.720><c> sure</c><00:16:07.880><c> you</c><00:16:08.080><c> are</c><00:16:08.280><c> the</c><00:16:08.400><c> best.</c><00:16:08.680><c> So,</c><00:16:08.800><c> when</c>
00:16:08.910 --> 00:16:08.920 align:start position:0%
make sure you are the best. So, when
00:16:08.920 --> 00:16:10.870 align:start position:0%
make sure you are the best. So, when
somebody<00:16:09.280><c> asks</c><00:16:09.800><c> ChatGPT,</c><00:16:10.480><c> Google,</c><00:16:10.800><c> or</c>
00:16:10.870 --> 00:16:10.880 align:start position:0%
somebody asks ChatGPT, Google, or
00:16:10.880 --> 00:16:12.670 align:start position:0%
somebody asks ChatGPT, Google, or
anywhere<00:16:11.160><c> else</c><00:16:11.400><c> for</c><00:16:11.640><c> a</c><00:16:11.720><c> recommendation</c><00:16:12.320><c> of</c>
00:16:12.670 --> 00:16:12.680 align:start position:0%
anywhere else for a recommendation of
00:16:12.680 --> 00:16:14.910 align:start position:0%
anywhere else for a recommendation of
what<00:16:12.840><c> product</c><00:16:13.120><c> to</c><00:16:13.200><c> buy,</c><00:16:13.800><c> you</c><00:16:14.040><c> are</c><00:16:14.480><c> front</c><00:16:14.800><c> and</c>
00:16:14.910 --> 00:16:14.920 align:start position:0%
what product to buy, you are front and
00:16:14.920 --> 00:16:16.750 align:start position:0%
what product to buy, you are front and
center<00:16:15.280><c> number</c><00:16:15.760><c> one.</c><00:16:16.360><c> I</c><00:16:16.400><c> hope</c><00:16:16.520><c> this</c><00:16:16.600><c> has</c><00:16:16.680><c> been</c>
00:16:16.750 --> 00:16:16.760 align:start position:0%
center number one. I hope this has been
00:16:16.760 --> 00:16:17.710 align:start position:0%
center number one. I hope this has been
useful<00:16:16.960><c> today.</c><00:16:17.120><c> If</c><00:16:17.200><c> you</c><00:16:17.240><c> need</c><00:16:17.360><c> any</c><00:16:17.480><c> help</c><00:16:17.600><c> with</c>
00:16:17.710 --> 00:16:17.720 align:start position:0%
useful today. If you need any help with
00:16:17.720 --> 00:16:20.270 align:start position:0%
useful today. If you need any help with
SEO,<00:16:18.080><c> check</c><00:16:18.280><c> out</c><00:16:18.360><c> our</c><00:16:18.480><c> agency</c><00:16:19.000><c> spec.digital.</c>
00:16:20.270 --> 00:16:20.280 align:start position:0%
SEO, check out our agency spec.digital.
00:16:20.280 --> 00:16:22.270 align:start position:0%
SEO, check out our agency spec.digital.
We<00:16:20.400><c> work</c><00:16:20.520><c> with</c><00:16:20.600><c> a</c><00:16:20.640><c> whole</c><00:16:20.840><c> range</c><00:16:21.080><c> of</c><00:16:21.160><c> brands</c><00:16:21.960><c> and</c>
00:16:22.270 --> 00:16:22.280 align:start position:0%
We work with a whole range of brands and
00:16:22.280 --> 00:16:23.390 align:start position:0%
We work with a whole range of brands and
we've<00:16:22.360><c> got</c><00:16:22.480><c> a</c><00:16:22.520><c> whole</c><00:16:22.640><c> range</c><00:16:22.840><c> of</c><00:16:22.880><c> Shopify</c><00:16:23.280><c> and</c>
00:16:23.390 --> 00:16:23.400 align:start position:0%
we've got a whole range of Shopify and
00:16:23.400 --> 00:16:24.990 align:start position:0%
we've got a whole range of Shopify and
Shopify<00:16:23.680><c> Plus</c><00:16:23.920><c> stores</c><00:16:24.240><c> on</c><00:16:24.320><c> there</c><00:16:24.520><c> as</c><00:16:24.640><c> well.</c>
00:16:24.990 --> 00:16:25.000 align:start position:0%
Shopify Plus stores on there as well.
00:16:25.000 --> 00:16:25.950 align:start position:0%
Shopify Plus stores on there as well.
And<00:16:25.080><c> we're</c><00:16:25.160><c> happy</c><00:16:25.280><c> to</c><00:16:25.360><c> have</c><00:16:25.440><c> a</c><00:16:25.480><c> conversation</c>
00:16:25.950 --> 00:16:25.960 align:start position:0%
And we're happy to have a conversation
00:16:25.960 --> 00:16:27.790 align:start position:0%
And we're happy to have a conversation
for<00:16:26.080><c> free</c><00:16:26.680><c> and</c><00:16:27.120><c> see</c><00:16:27.320><c> where</c><00:16:27.400><c> it</c><00:16:27.480><c> goes.</c><00:16:27.680><c> But</c>
00:16:27.790 --> 00:16:27.800 align:start position:0%
for free and see where it goes. But
00:16:27.800 --> 00:16:28.829 align:start position:0%
for free and see where it goes. But
thank<00:16:27.920><c> you</c><00:16:27.960><c> for</c><00:16:28.040><c> listening</c><00:16:28.280><c> today.</c><00:16:28.720><c> Hope</c>
00:16:28.829 --> 00:16:28.839 align:start position:0%
thank you for listening today. Hope
00:16:28.839 --> 00:16:30.030 align:start position:0%
thank you for listening today. Hope
you've<00:16:28.920><c> enjoyed</c><00:16:29.200><c> it.</c><00:16:29.320><c> Remember</c><00:16:29.520><c> to</c><00:16:29.680><c> download</c>
00:16:30.030 --> 00:16:30.040 align:start position:0%
you've enjoyed it. Remember to download
00:16:30.040 --> 00:16:33.630 align:start position:0%
you've enjoyed it. Remember to download
Yoast<00:16:30.480><c> WWS15,</c><00:16:31.960><c> get</c><00:16:32.120><c> 15%</c><00:16:32.760><c> off</c><00:16:33.200><c> when</c><00:16:33.360><c> you</c><00:16:33.440><c> use</c>
00:16:33.630 --> 00:16:33.640 align:start position:0%
Yoast WWS15, get 15% off when you use
00:16:33.640 --> 00:16:35.550 align:start position:0%
Yoast WWS15, get 15% off when you use
Yoast.<00:16:34.200><c> Thanks</c><00:16:34.360><c> for</c><00:16:34.440><c> listening.</c><00:16:35.080><c> I'm</c><00:16:35.240><c> Nick.</c>
00:16:35.550 --> 00:16:35.560 align:start position:0%
Yoast. Thanks for listening. I'm Nick.
00:16:35.560 --> 00:16:36.910 align:start position:0%
Yoast. Thanks for listening. I'm Nick.
You<00:16:35.640><c> guys</c><00:16:35.800><c> have</c><00:16:35.880><c> been</c><00:16:35.960><c> great</c><00:16:36.400><c> and</c><00:16:36.560><c> we</c><00:16:36.640><c> hope</c><00:16:36.839><c> you</c>
00:16:36.910 --> 00:16:36.920 align:start position:0%
You guys have been great and we hope you
00:16:36.920 --> 00:16:38.350 align:start position:0%
You guys have been great and we hope you
can<00:16:37.000><c> join</c><00:16:37.120><c> us</c><00:16:37.200><c> again</c><00:16:37.440><c> on</c><00:16:37.560><c> Friday.</c><00:16:38.080><c> Thanks</c><00:16:38.280><c> for</c>
00:16:38.350 --> 00:16:38.360 align:start position:0%
can join us again on Friday. Thanks for
00:16:38.360 --> 00:16:42.806 align:start position:0%
can join us again on Friday. Thanks for
tuning<00:16:38.560><c> in.</c>
00:16:42.806 --> 00:16:42.816 align:start position:0%
00:16:42.816 --> 00:16:50.011 align:start position:0%
>> [music]
00:16:50.011 --> 00:16:50.021 align:start position:0%
00:16:50.021 --> 00:16:52.041 align:start position:0%
[music]