Learn With Shopify

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Let<00:00:00.400><c> me</c><00:00:00.560><c> introduce</c><00:00:00.960><c> you</c><00:00:01.120><c> to</c><00:00:01.320><c> Shopify's</c>

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Let me introduce you to Shopify's
 

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Let me introduce you to Shopify's
marketing<00:00:02.720><c> tools.</c><00:00:03.439><c> This</c><00:00:03.600><c> is</c><00:00:03.760><c> the</c><00:00:04.000><c> perfect</c>

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marketing tools. This is the perfect
 

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marketing tools. This is the perfect
formula<00:00:04.640><c> to</c><00:00:04.799><c> get</c><00:00:04.960><c> your</c><00:00:05.200><c> marketing</c><00:00:05.759><c> rolling.</c>

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formula to get your marketing rolling.
 

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formula to get your marketing rolling.
First,<00:00:06.799><c> let's</c><00:00:07.040><c> head</c><00:00:07.279><c> over</c><00:00:07.440><c> to</c><00:00:07.600><c> the</c><00:00:07.839><c> marketing</c>

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First, let's head over to the marketing
 

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First, let's head over to the marketing
section<00:00:08.559><c> in</c><00:00:08.720><c> your</c><00:00:08.880><c> Shopify</c><00:00:09.440><c> admin</c><00:00:09.840><c> dashboard.</c>

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section in your Shopify admin dashboard.
 

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section in your Shopify admin dashboard.
Here<00:00:10.719><c> is</c><00:00:10.880><c> where</c><00:00:11.120><c> you'll</c><00:00:11.360><c> find</c><00:00:11.519><c> your</c><00:00:11.759><c> campaigns</c>

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Here is where you'll find your campaigns
 

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Here is where you'll find your campaigns
and<00:00:12.639><c> automations.</c><00:00:13.440><c> A</c><00:00:13.679><c> marketing</c><00:00:14.080><c> campaign</c><00:00:14.480><c> is</c>

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and automations. A marketing campaign is
 

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and automations. A marketing campaign is
a<00:00:14.880><c> structured</c><00:00:15.360><c> set</c><00:00:15.519><c> of</c><00:00:15.759><c> marketing</c><00:00:16.160><c> activities</c>

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a structured set of marketing activities
 

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a structured set of marketing activities
to<00:00:17.199><c> promote</c><00:00:17.600><c> your</c><00:00:17.840><c> product</c><00:00:18.160><c> and</c><00:00:18.400><c> services.</c><00:00:19.119><c> We</c>

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to promote your product and services. We
 

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to promote your product and services. We
see<00:00:19.439><c> these</c><00:00:19.760><c> all</c><00:00:20.000><c> over</c><00:00:20.160><c> the</c><00:00:20.320><c> place</c><00:00:20.640><c> on</c>

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see these all over the place on
 

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see these all over the place on
billboards,<00:00:21.600><c> social</c><00:00:21.920><c> media,</c><00:00:22.320><c> and</c><00:00:22.640><c> TV</c><00:00:23.039><c> ads</c>

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billboards, social media, and TV ads
 

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billboards, social media, and TV ads
like<00:00:24.080><c> Nike's</c><00:00:24.720><c> Just</c><00:00:24.960><c> Do</c><00:00:25.119><c> It</c><00:00:25.359><c> campaign</c><00:00:25.840><c> from</c>

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like Nike's Just Do It campaign from
 

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like Nike's Just Do It campaign from
1988.<00:00:27.119><c> So,</c><00:00:27.439><c> let's</c><00:00:27.840><c> create</c><00:00:28.080><c> a</c><00:00:28.320><c> campaign</c><00:00:28.800><c> by</c>

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1988. So, let's create a campaign by
 

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1988. So, let's create a campaign by
clicking<00:00:29.439><c> on</c><00:00:29.679><c> campaigns</c><00:00:30.560><c> and</c><00:00:30.880><c> then</c><00:00:31.519><c> create</c>

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clicking on campaigns and then create
 

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clicking on campaigns and then create
activity.<00:00:32.559><c> You</c><00:00:32.800><c> can</c><00:00:32.880><c> now</c><00:00:33.120><c> see</c><00:00:33.280><c> the</c><00:00:33.440><c> marketing</c>

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activity. You can now see the marketing
 

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activity. You can now see the marketing
channels<00:00:34.239><c> that</c><00:00:34.480><c> you</c><00:00:34.719><c> have</c><00:00:34.880><c> installed</c><00:00:35.280><c> on</c><00:00:35.520><c> your</c>

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channels that you have installed on your
 

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channels that you have installed on your
store.<00:00:36.480><c> And</c><00:00:36.640><c> you</c><00:00:36.800><c> can</c><00:00:36.880><c> select</c><00:00:37.120><c> whichever</c><00:00:37.520><c> one</c>

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store. And you can select whichever one
 

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store. And you can select whichever one
you<00:00:37.840><c> want</c><00:00:37.920><c> to</c><00:00:38.079><c> use.</c><00:00:38.879><c> Once</c><00:00:39.200><c> you</c><00:00:39.360><c> click</c><00:00:39.520><c> on</c><00:00:39.680><c> one,</c>

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you want to use. Once you click on one,
 

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you want to use. Once you click on one,
it's<00:00:40.239><c> going</c><00:00:40.320><c> to</c><00:00:40.399><c> give</c><00:00:40.559><c> you</c><00:00:40.640><c> the</c><00:00:40.879><c> directions</c><00:00:41.200><c> to</c>

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it's going to give you the directions to
 

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it's going to give you the directions to
set<00:00:41.600><c> it</c><00:00:41.760><c> up.</c><00:00:42.239><c> But</c><00:00:42.480><c> you're</c><00:00:42.800><c> not</c><00:00:43.120><c> limited</c><00:00:43.440><c> to</c>

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set it up. But you're not limited to
 

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set it up. But you're not limited to
these.<00:00:44.079><c> You</c><00:00:44.320><c> can</c><00:00:44.480><c> actually</c><00:00:45.040><c> download</c><00:00:45.520><c> apps</c><00:00:45.760><c> on</c>

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these. You can actually download apps on
 

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these. You can actually download apps on
the<00:00:46.000><c> Shopify</c><00:00:46.559><c> app</c><00:00:46.800><c> store</c><00:00:47.039><c> that</c><00:00:47.280><c> integrate</c>

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the Shopify app store that integrate
 

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the Shopify app store that integrate
with<00:00:48.320><c> Shopify</c><00:00:48.879><c> marketing.</c><00:00:49.440><c> You</c><00:00:49.600><c> can</c><00:00:49.680><c> see</c><00:00:49.840><c> here</c>

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with Shopify marketing. You can see here
 

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with Shopify marketing. You can see here
that<00:00:50.160><c> we</c><00:00:50.320><c> have</c><00:00:50.480><c> Shopify</c><00:00:51.120><c> email,</c><00:00:51.680><c> Tik</c><00:00:51.840><c> Tok</c>

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that we have Shopify email, Tik Tok
 

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that we have Shopify email, Tik Tok
conversion<00:00:52.719><c> ads,</c><00:00:53.440><c> Pinterest</c><00:00:53.920><c> conversion</c>

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conversion ads, Pinterest conversion
 

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conversion ads, Pinterest conversion
ads,<00:00:54.719><c> and</c><00:00:54.879><c> a</c><00:00:55.039><c> lot</c><00:00:55.199><c> more.</c><00:00:55.520><c> Email</c><00:00:55.840><c> marketing</c><00:00:56.320><c> is</c>

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ads, and a lot more. Email marketing is
 

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ads, and a lot more. Email marketing is
an<00:00:56.719><c> incredibly</c><00:00:57.280><c> effective</c><00:00:57.680><c> way</c><00:00:57.840><c> to</c><00:00:58.000><c> acquire</c>

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an incredibly effective way to acquire
 

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an incredibly effective way to acquire
customers.<00:00:59.039><c> Let's</c><00:00:59.359><c> use</c><00:00:59.520><c> the</c><00:00:59.680><c> Shopify</c><00:01:00.239><c> email</c>

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customers. Let's use the Shopify email
 

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customers. Let's use the Shopify email
app<00:01:00.719><c> to</c><00:01:00.960><c> set</c><00:01:01.120><c> up</c><00:01:01.199><c> your</c><00:01:01.440><c> email</c><00:01:02.000><c> marketing.</c>

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app to set up your email marketing.
 

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app to set up your email marketing.
First,<00:01:03.280><c> choose</c><00:01:03.520><c> a</c><00:01:03.680><c> template</c><00:01:04.080><c> that</c><00:01:04.239><c> fits</c><00:01:04.559><c> your</c>

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First, choose a template that fits your
 

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First, choose a template that fits your
needs.<00:01:05.280><c> From</c><00:01:05.600><c> here,</c><00:01:06.000><c> you</c><00:01:06.240><c> can</c><00:01:06.320><c> edit</c><00:01:06.640><c> the</c><00:01:06.799><c> email</c>

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needs. From here, you can edit the email
 

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needs. From here, you can edit the email
template<00:01:07.520><c> to</c><00:01:07.680><c> reflect</c><00:01:08.000><c> your</c><00:01:08.360><c> information.</c>

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template to reflect your information.
 

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template to reflect your information.
Upload<00:01:09.840><c> photos</c><00:01:10.400><c> and</c><00:01:10.720><c> videos</c><00:01:11.280><c> and</c><00:01:11.600><c> even</c><00:01:11.920><c> add</c>

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Upload photos and videos and even add
 

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Upload photos and videos and even add
cool<00:01:12.560><c> add-ons</c><00:01:13.119><c> such</c><00:01:13.280><c> as</c><00:01:13.520><c> countdowns</c><00:01:14.240><c> or</c>

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cool add-ons such as countdowns or
 

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cool add-ons such as countdowns or
express<00:01:15.040><c> checkout.</c><00:01:15.600><c> And</c><00:01:15.760><c> when</c><00:01:16.000><c> you're</c><00:01:16.159><c> ready,</c>

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express checkout. And when you're ready,
 

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express checkout. And when you're ready,
send<00:01:16.640><c> a</c><00:01:16.880><c> test</c><00:01:17.119><c> email</c><00:01:17.600><c> and</c><00:01:17.840><c> review</c><00:01:18.159><c> it</c><00:01:18.320><c> to</c><00:01:18.479><c> make</c>

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send a test email and review it to make
 

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send a test email and review it to make
sure<00:01:18.720><c> that</c><00:01:18.960><c> email</c><00:01:19.280><c> is</c><00:01:19.439><c> up</c><00:01:19.600><c> to</c><00:01:19.759><c> your</c><00:01:19.920><c> standards.</c>

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sure that email is up to your standards.
 

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sure that email is up to your standards.
Now,<00:01:20.880><c> let's</c><00:01:21.200><c> talk</c><00:01:21.360><c> about</c><00:01:21.600><c> automations.</c><00:01:22.720><c> As</c>

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Now, let's talk about automations. As
 

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Now, let's talk about automations. As
Jenny<00:01:23.439><c> Ramdy,</c><00:01:24.080><c> former</c><00:01:24.479><c> CEO</c><00:01:24.880><c> of</c><00:01:25.119><c> IBM</c><00:01:25.680><c> said,</c>

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Jenny Ramdy, former CEO of IBM said,
 

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Jenny Ramdy, former CEO of IBM said,
"One<00:01:26.400><c> of</c><00:01:26.560><c> the</c><00:01:26.720><c> greatest</c><00:01:27.040><c> benefits</c><00:01:27.439><c> of</c>

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"One of the greatest benefits of
 

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"One of the greatest benefits of
automation<00:01:28.080><c> is</c><00:01:28.320><c> that</c><00:01:28.479><c> it</c><00:01:28.720><c> can</c><00:01:28.880><c> free</c><00:01:29.200><c> people</c>

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automation is that it can free people
 

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automation is that it can free people
from<00:01:29.759><c> mundane</c><00:01:30.320><c> tasks</c><00:01:30.720><c> so</c><00:01:30.960><c> they</c><00:01:31.200><c> can</c><00:01:31.360><c> focus</c><00:01:31.840><c> on</c>

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from mundane tasks so they can focus on
 

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from mundane tasks so they can focus on
innovation."<00:01:33.040><c> Shopify</c><00:01:33.680><c> has</c><00:01:33.840><c> marketing</c>

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innovation." Shopify has marketing
 

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innovation." Shopify has marketing
automation<00:01:34.720><c> tools</c><00:01:34.960><c> to</c><00:01:35.200><c> free</c><00:01:35.439><c> up</c><00:01:35.520><c> your</c><00:01:35.759><c> time</c>

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automation tools to free up your time
 

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automation tools to free up your time
and<00:01:36.240><c> make</c><00:01:36.400><c> your</c><00:01:36.560><c> processes</c><00:01:37.119><c> a</c><00:01:37.360><c> lot</c><00:01:37.520><c> more</c>

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and make your processes a lot more
 

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and make your processes a lot more
efficient.<00:01:38.320><c> We</c><00:01:38.560><c> don't</c><00:01:38.720><c> want</c><00:01:38.880><c> to</c><00:01:38.960><c> trade</c><00:01:39.280><c> our</c>

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efficient. We don't want to trade our
 

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efficient. We don't want to trade our
jobs<00:01:39.759><c> for</c><00:01:39.920><c> a</c><00:01:40.079><c> business</c><00:01:40.320><c> that</c><00:01:40.720><c> makes</c><00:01:40.880><c> you</c><00:01:41.119><c> work</c>

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jobs for a business that makes you work
 

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jobs for a business that makes you work
double<00:01:41.920><c> time.</c><00:01:42.240><c> Here's</c><00:01:42.479><c> how</c><00:01:42.560><c> to</c><00:01:42.720><c> create</c><00:01:42.960><c> and</c>

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double time. Here's how to create and
 

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double time. Here's how to create and
manage<00:01:43.680><c> marketing</c><00:01:44.079><c> automations</c><00:01:44.720><c> in</c><00:01:44.960><c> Shopify.</c>

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manage marketing automations in Shopify.
 

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manage marketing automations in Shopify.
Go<00:01:45.920><c> to</c><00:01:46.159><c> automations</c><00:01:46.960><c> under</c><00:01:47.200><c> the</c><00:01:47.360><c> marketing</c>

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Go to automations under the marketing
 

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Go to automations under the marketing
section<00:01:48.079><c> in</c><00:01:48.240><c> your</c><00:01:48.399><c> Shopify</c><00:01:48.880><c> admin.</c><00:01:49.439><c> To</c><00:01:49.680><c> create</c>

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section in your Shopify admin. To create
 

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section in your Shopify admin. To create
an<00:01:50.079><c> automation</c><00:01:50.560><c> from</c><00:01:50.799><c> a</c><00:01:51.040><c> template,</c><00:01:51.840><c> click</c>

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an automation from a template, click
 

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an automation from a template, click
view<00:01:52.600><c> templates.</c><00:01:53.600><c> Now,</c><00:01:53.920><c> click</c><00:01:54.079><c> the</c>

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view templates. Now, click the
 

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view templates. Now, click the
automation<00:01:54.720><c> that</c><00:01:54.880><c> you</c><00:01:55.040><c> want</c><00:01:55.119><c> to</c><00:01:55.280><c> use</c><00:01:55.600><c> and</c>

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automation that you want to use and
 

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automation that you want to use and
click<00:01:56.240><c> use</c><00:01:56.560><c> template.</c><00:01:57.200><c> Review</c><00:01:57.439><c> and</c><00:01:57.680><c> edit</c><00:01:57.920><c> the</c>

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click use template. Review and edit the
 

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click use template. Review and edit the
workflow<00:01:58.399><c> so</c><00:01:58.640><c> it</c><00:01:58.799><c> has</c><00:01:58.960><c> your</c><00:01:59.200><c> messaging</c><00:01:59.680><c> and</c>

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workflow so it has your messaging and
 

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workflow so it has your messaging and
branding.<00:02:00.560><c> Here</c><00:02:00.799><c> is</c><00:02:01.040><c> the</c><00:02:01.360><c> ultimate</c><00:02:01.759><c> Shopify</c>

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branding. Here is the ultimate Shopify
 

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branding. Here is the ultimate Shopify
marketing<00:02:02.960><c> process.</c><00:02:03.520><c> Capture</c><00:02:03.920><c> leads</c><00:02:04.240><c> with</c>

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marketing process. Capture leads with
 

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marketing process. Capture leads with
Shopify<00:02:04.960><c> forms.</c><00:02:05.520><c> Once</c><00:02:05.920><c> customers</c><00:02:06.479><c> sign</c><00:02:06.719><c> up</c>

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Shopify forms. Once customers sign up
 

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Shopify forms. Once customers sign up
through<00:02:07.040><c> one</c><00:02:07.200><c> of</c><00:02:07.280><c> your</c><00:02:07.439><c> forms,</c><00:02:08.000><c> send</c><00:02:08.319><c> email</c>

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through one of your forms, send email
 

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through one of your forms, send email
campaigns<00:02:09.520><c> that</c><00:02:09.840><c> convert</c><00:02:10.239><c> with</c><00:02:10.560><c> Shopify</c>

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campaigns that convert with Shopify
 

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campaigns that convert with Shopify
email.<00:02:11.840><c> You</c><00:02:12.000><c> can</c><00:02:12.160><c> then</c><00:02:12.640><c> automate</c><00:02:13.120><c> the</c><00:02:13.440><c> perfect</c>

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email. You can then automate the perfect
 

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email. You can then automate the perfect
message<00:02:14.160><c> to</c><00:02:14.400><c> the</c><00:02:14.640><c> right</c><00:02:14.879><c> people</c><00:02:15.520><c> at</c><00:02:15.840><c> the</c><00:02:16.000><c> right</c>

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message to the right people at the right
 

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message to the right people at the right
time<00:02:16.560><c> using</c><00:02:17.120><c> Shopify</c><00:02:17.840><c> segmentation.</c><00:02:18.879><c> That's</c>

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time using Shopify segmentation. That's
 

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time using Shopify segmentation. That's
found<00:02:19.440><c> under</c><00:02:19.680><c> the</c><00:02:19.920><c> customer</c><00:02:20.400><c> section.</c><00:02:20.879><c> I'm</c>

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found under the customer section. I'm
 

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found under the customer section. I'm
going<00:02:21.200><c> to</c><00:02:21.280><c> show</c><00:02:21.440><c> you</c><00:02:21.680><c> more</c><00:02:21.920><c> on</c><00:02:22.160><c> that</c><00:02:22.319><c> in</c><00:02:22.560><c> the</c>

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going to show you more on that in the
 

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going to show you more on that in the
customer<00:02:23.280><c> management</c><00:02:23.760><c> section</c><00:02:24.080><c> of</c><00:02:24.319><c> this</c>

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customer management section of this
 

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customer management section of this
video.<00:02:25.120><c> These</c><00:02:25.360><c> tools</c><00:02:26.000><c> drastically</c><00:02:26.640><c> simplify</c>

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video. These tools drastically simplify
 

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video. These tools drastically simplify
this<00:02:27.280><c> process</c><00:02:27.599><c> for</c><00:02:27.760><c> you</c><00:02:28.000><c> and</c><00:02:28.239><c> you</c><00:02:28.400><c> can</c><00:02:28.560><c> manage</c>

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this process for you and you can manage
 

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this process for you and you can manage
it<00:02:29.040><c> all</c><00:02:29.440><c> right</c><00:02:29.680><c> on</c><00:02:29.920><c> your</c><00:02:30.080><c> Shopify</c><00:02:30.800><c> dashboard.</c>

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it all right on your Shopify dashboard.
 

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it all right on your Shopify dashboard.
Shopify<00:02:32.080><c> forms,</c><00:02:32.720><c> Shopify</c><00:02:33.280><c> segments,</c><00:02:33.840><c> and</c>

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Shopify forms, Shopify segments, and
 

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Shopify forms, Shopify segments, and
Shopify<00:02:34.720><c> automations</c><00:02:35.360><c> are</c><00:02:35.599><c> all</c><00:02:35.920><c> included</c><00:02:36.319><c> in</c>

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Shopify automations are all included in
 

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Shopify automations are all included in
your<00:02:36.720><c> plan</c><00:02:37.120><c> and</c><00:02:37.440><c> are</c><00:02:37.760><c> free</c><00:02:38.239><c> to</c><00:02:38.560><c> use.</c><00:02:39.280><c> Shopify</c>

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your plan and are free to use. Shopify
 

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your plan and are free to use. Shopify
email<00:02:40.160><c> allows</c><00:02:40.480><c> you</c><00:02:40.560><c> to</c><00:02:40.720><c> send</c><00:02:40.959><c> up</c><00:02:41.120><c> to</c><00:02:41.360><c> 10,000</c>

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email allows you to send up to 10,000
 

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email allows you to send up to 10,000
emails<00:02:42.400><c> for</c><00:02:42.720><c> free</c><00:02:43.040><c> every</c><00:02:43.360><c> month.</c><00:02:43.840><c> After</c><00:02:44.080><c> that,</c>

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emails for free every month. After that,
 

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emails for free every month. After that,
it's<00:02:44.560><c> only</c><00:02:44.800><c> a</c><00:02:44.959><c> dollar</c><00:02:45.200><c> for</c><00:02:45.440><c> a,000</c><00:02:45.840><c> emails.</c><00:02:46.560><c> Not</c>

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it's only a dollar for a,000 emails. Not
 

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it's only a dollar for a,000 emails. Not
bad.<00:02:47.280><c> You</c><00:02:47.519><c> also</c><00:02:47.840><c> have</c><00:02:48.080><c> dozens</c><00:02:48.480><c> of</c><00:02:48.640><c> email</c>

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bad. You also have dozens of email
 

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bad. You also have dozens of email
marketing<00:02:49.360><c> apps</c><00:02:49.680><c> to</c><00:02:49.920><c> choose</c><00:02:50.080><c> from</c><00:02:50.319><c> on</c><00:02:50.560><c> the</c>

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marketing apps to choose from on the
 

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marketing apps to choose from on the
Shopify<00:02:51.200><c> app</c><00:02:51.440><c> store.</c><00:02:51.840><c> Some</c><00:02:52.160><c> great</c><00:02:52.640><c> marketing</c>

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Shopify app store. Some great marketing
 

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Shopify app store. Some great marketing
options<00:02:53.440><c> are</c><00:02:53.760><c> Mailchimp,</c><00:02:54.720><c> Clavio,</c><00:02:55.640><c> Omnisend,</c>

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options are Mailchimp, Clavio, Omnisend,
 

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options are Mailchimp, Clavio, Omnisend,
and<00:02:56.959><c> Privy.</c><00:02:57.519><c> However,</c><00:02:58.000><c> these</c><00:02:58.319><c> apps</c><00:02:58.640><c> will</c><00:02:58.879><c> have</c>

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and Privy. However, these apps will have
 

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and Privy. However, these apps will have
their<00:02:59.280><c> own</c><00:02:59.440><c> prices</c><00:02:59.840><c> and</c><00:03:00.080><c> plans</c><00:03:00.560><c> on</c><00:03:00.720><c> top</c><00:03:00.879><c> of</c>

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their own prices and plans on top of
 

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their own prices and plans on top of
Shopify.<00:03:01.760><c> Okay,</c><00:03:02.319><c> quiz</c><00:03:02.720><c> moment.</c><00:03:03.280><c> Where</c><00:03:03.599><c> can</c>

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Shopify. Okay, quiz moment. Where can
 

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Shopify. Okay, quiz moment. Where can
you<00:03:03.920><c> find</c><00:03:04.319><c> Shopify</c><00:03:05.080><c> automations?</c><00:03:06.080><c> A</c><00:03:06.720><c> under</c>

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you find Shopify automations? A under
 

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you find Shopify automations? A under
marketing<00:03:07.920><c> or</c><00:03:08.239><c> B</c><00:03:08.959><c> under</c>

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marketing or B under
 

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marketing or B under
customers?<00:03:10.879><c> If</c><00:03:11.120><c> you</c><00:03:11.280><c> answered</c><00:03:11.680><c> A,</c><00:03:12.319><c> then</c><00:03:12.560><c> you</c>

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customers? If you answered A, then you
 

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customers? If you answered A, then you
are<00:03:12.879><c> correct.</c><00:03:13.360><c> Now,</c><00:03:13.920><c> let's</c><00:03:14.159><c> get</c><00:03:14.319><c> you</c><00:03:14.480><c> set</c><00:03:14.640><c> up</c>

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are correct. Now, let's get you set up
 

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are correct. Now, let's get you set up
for<00:03:14.959><c> running</c><00:03:15.200><c> ads</c><00:03:15.519><c> on</c><00:03:15.760><c> Facebook,</c><00:03:16.319><c> Instagram,</c>

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for running ads on Facebook, Instagram,
 

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for running ads on Facebook, Instagram,
and<00:03:17.120><c> Google</c><00:03:17.760><c> right</c><00:03:18.080><c> from</c><00:03:18.239><c> your</c><00:03:18.480><c> Shopify</c>

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and Google right from your Shopify
 

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and Google right from your Shopify
store.<00:03:19.280><c> First,</c><00:03:19.599><c> download</c><00:03:19.920><c> the</c><00:03:20.159><c> Facebook</c><00:03:20.480><c> and</c>

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store. First, download the Facebook and
 

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store. First, download the Facebook and
Instagram<00:03:21.120><c> app.</c><00:03:21.440><c> To</c><00:03:21.680><c> run</c><00:03:21.920><c> ads,</c><00:03:22.400><c> you</c><00:03:22.560><c> need</c><00:03:22.640><c> to</c>

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Instagram app. To run ads, you need to
 

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Instagram app. To run ads, you need to
have<00:03:22.959><c> a</c><00:03:23.360><c> published</c><00:03:24.000><c> Facebook</c><00:03:24.400><c> page,</c><00:03:24.640><c> and</c><00:03:24.879><c> you</c>

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have a published Facebook page, and you
 

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have a published Facebook page, and you
need<00:03:25.120><c> to</c><00:03:25.280><c> have</c><00:03:25.360><c> an</c><00:03:25.599><c> admin</c><00:03:26.000><c> role</c><00:03:26.319><c> on</c><00:03:26.560><c> that</c><00:03:26.800><c> page.</c>

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need to have an admin role on that page.
 

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need to have an admin role on that page.
To<00:03:27.519><c> get</c><00:03:27.680><c> started,</c><00:03:28.159><c> connect</c><00:03:28.480><c> your</c><00:03:28.640><c> Facebook</c>

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To get started, connect your Facebook
 

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To get started, connect your Facebook
account<00:03:29.440><c> and</c><00:03:29.680><c> choose</c><00:03:30.239><c> which</c><00:03:30.560><c> pages</c><00:03:31.120><c> you</c><00:03:31.360><c> want</c>

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account and choose which pages you want
 

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account and choose which pages you want
to<00:03:31.680><c> connect.</c><00:03:32.239><c> You</c><00:03:32.480><c> can</c><00:03:32.560><c> also</c><00:03:32.879><c> connect</c><00:03:33.200><c> your</c>

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to connect. You can also connect your
 

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to connect. You can also connect your
Instagram<00:03:33.840><c> account</c><00:03:34.239><c> here</c><00:03:34.480><c> as</c><00:03:34.720><c> well.</c><00:03:35.120><c> Then,</c>

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Instagram account here as well. Then,
 

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Instagram account here as well. Then,
you<00:03:35.680><c> can</c><00:03:35.840><c> choose</c><00:03:36.080><c> your</c><00:03:36.319><c> data</c><00:03:36.640><c> sharing</c>

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you can choose your data sharing
 

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you can choose your data sharing
preferences.<00:03:37.760><c> You</c><00:03:37.920><c> can</c><00:03:38.080><c> choose</c>

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preferences. You can choose
 

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preferences. You can choose
conservative,<00:03:39.200><c> enhanced,</c><00:03:39.760><c> or</c><00:03:40.000><c> maximum.</c><00:03:40.560><c> This</c>

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conservative, enhanced, or maximum. This
 

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conservative, enhanced, or maximum. This
will<00:03:40.959><c> give</c><00:03:41.040><c> you</c><00:03:41.280><c> some</c><00:03:41.440><c> of</c><00:03:41.599><c> your</c><00:03:41.760><c> customers</c>

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will give you some of your customers
 

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will give you some of your customers
data.<00:03:42.879><c> It</c><00:03:43.120><c> explains</c><00:03:43.440><c> it</c><00:03:43.680><c> more</c><00:03:43.840><c> in</c><00:03:44.080><c> details</c>

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data. It explains it more in details
 

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data. It explains it more in details
below.<00:03:45.200><c> Now,</c><00:03:45.920><c> connect</c><00:03:46.239><c> or</c><00:03:46.560><c> create</c><00:03:46.879><c> a</c><00:03:47.200><c> pixel.</c>

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below. Now, connect or create a pixel.
 

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below. Now, connect or create a pixel.
Then,<00:03:48.319><c> read</c><00:03:48.560><c> and</c><00:03:48.720><c> agree</c><00:03:48.959><c> to</c><00:03:49.040><c> the</c><00:03:49.200><c> terms</c><00:03:49.440><c> and</c>

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Then, read and agree to the terms and
 

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Then, read and agree to the terms and
conditions<00:03:50.560><c> and</c><00:03:50.799><c> make</c><00:03:50.959><c> sure</c><00:03:51.120><c> that</c><00:03:51.280><c> you</c><00:03:51.519><c> have</c>

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conditions and make sure that you have
 

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conditions and make sure that you have
or<00:03:52.159><c> create</c><00:03:52.480><c> a</c><00:03:52.799><c> business</c><00:03:53.120><c> portfolio</c><00:03:53.599><c> in</c><00:03:53.840><c> Meta</c>

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or create a business portfolio in Meta
 

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or create a business portfolio in Meta
Business<00:03:54.640><c> Manager.</c><00:03:55.200><c> To</c><00:03:55.360><c> set</c><00:03:55.519><c> up</c><00:03:55.680><c> a</c><00:03:55.920><c> Facebook</c>

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Business Manager. To set up a Facebook
 

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Business Manager. To set up a Facebook
campaign,<00:03:57.120><c> click</c><00:03:57.680><c> create</c><00:03:58.080><c> campaign.</c><00:03:58.959><c> Select</c>

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campaign, click create campaign. Select
 

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campaign, click create campaign. Select
Facebook<00:04:00.080><c> audience</c><00:04:00.560><c> building</c><00:04:00.879><c> ad</c><00:04:01.360><c> and</c><00:04:01.599><c> click</c>

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Facebook audience building ad and click
 

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Facebook audience building ad and click
setup.<00:04:02.879><c> Now,</c><00:04:03.120><c> we</c><00:04:03.360><c> can't</c><00:04:03.599><c> forget</c><00:04:04.000><c> about</c><00:04:04.400><c> Google</c>

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setup. Now, we can't forget about Google
 

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setup. Now, we can't forget about Google
Ads.<00:04:05.200><c> To</c><00:04:05.439><c> run</c><00:04:05.760><c> Google</c><00:04:06.080><c> Ads,</c><00:04:06.560><c> first</c><00:04:06.799><c> install</c>

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Ads. To run Google Ads, first install
 

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Ads. To run Google Ads, first install
the<00:04:07.360><c> Google</c><00:04:07.599><c> and</c><00:04:07.840><c> YouTube</c><00:04:08.159><c> app</c><00:04:08.400><c> from</c><00:04:08.640><c> the</c>

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the Google and YouTube app from the
 

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the Google and YouTube app from the
Shopify<00:04:09.280><c> app</c><00:04:09.519><c> store.</c><00:04:09.920><c> Then,</c><00:04:10.319><c> connect</c><00:04:10.560><c> your</c>

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Shopify app store. Then, connect your
 

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Shopify app store. Then, connect your
Google<00:04:11.120><c> account.</c><00:04:11.599><c> Review</c><00:04:11.920><c> setup</c>

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Google account. Review setup
 

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Google account. Review setup
requirements<00:04:12.799><c> and</c><00:04:13.120><c> make</c><00:04:13.360><c> any</c><00:04:13.760><c> necessary</c>

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requirements and make any necessary
 

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requirements and make any necessary
changes.<00:04:15.040><c> To</c><00:04:15.280><c> complete</c><00:04:15.599><c> the</c><00:04:15.840><c> setup,</c><00:04:16.320><c> connect</c>

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changes. To complete the setup, connect
 

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changes. To complete the setup, connect
your<00:04:16.799><c> Google</c><00:04:17.120><c> Merchant</c><00:04:17.519><c> Center.</c><00:04:17.840><c> You</c><00:04:18.000><c> can</c>

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your Google Merchant Center. You can
 

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your Google Merchant Center. You can
always<00:04:18.400><c> make</c><00:04:18.560><c> one</c><00:04:18.799><c> if</c><00:04:18.959><c> you</c><00:04:19.120><c> don't</c><00:04:19.280><c> have</c><00:04:19.359><c> it.</c>

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always make one if you don't have it.
 

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always make one if you don't have it.
Then<00:04:20.079><c> check</c><00:04:20.400><c> online</c><00:04:20.799><c> store</c><00:04:21.120><c> requirements.</c>

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Then check online store requirements.
 

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Then check online store requirements.
Verify<00:04:22.240><c> your</c><00:04:22.479><c> business.</c><00:04:23.120><c> Confirm</c><00:04:23.520><c> your</c>

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Verify your business. Confirm your
 

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Verify your business. Confirm your
recommended<00:04:24.160><c> store</c><00:04:24.479><c> setup</c><00:04:24.880><c> and</c><00:04:25.120><c> agree</c><00:04:25.440><c> to</c><00:04:25.600><c> all</c>

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recommended store setup and agree to all
 

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recommended store setup and agree to all
the<00:04:26.000><c> terms</c><00:04:26.320><c> and</c><00:04:26.639><c> conditions.</c><00:04:27.440><c> Now,</c><00:04:27.680><c> to</c><00:04:27.919><c> create</c>

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the terms and conditions. Now, to create
 

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the terms and conditions. Now, to create
a<00:04:28.400><c> Google</c><00:04:28.720><c> ad,</c><00:04:29.199><c> click</c><00:04:29.600><c> get</c><00:04:29.840><c> started</c><00:04:30.400><c> under</c>

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a Google ad, click get started under
 

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a Google ad, click get started under
advertise<00:04:31.199><c> your</c><00:04:31.440><c> products</c><00:04:31.759><c> on</c><00:04:32.000><c> Google</c><00:04:32.240><c> Ads.</c>

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advertise your products on Google Ads.
 

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advertise your products on Google Ads.
You<00:04:32.880><c> can</c><00:04:33.040><c> see</c><00:04:33.199><c> here</c><00:04:33.360><c> that</c><00:04:33.520><c> your</c><00:04:33.759><c> products</c><00:04:34.000><c> will</c>

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You can see here that your products will
 

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You can see here that your products will
need<00:04:34.320><c> to</c><00:04:34.479><c> get</c><00:04:34.560><c> approved</c><00:04:35.040><c> before</c><00:04:35.360><c> you</c><00:04:35.520><c> can</c><00:04:35.680><c> get</c>

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need to get approved before you can get
 

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need to get approved before you can get
started.<00:04:36.320><c> Lastly,</c><00:04:36.960><c> link</c><00:04:37.280><c> your</c><00:04:37.440><c> Google</c>

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started. Lastly, link your Google
 

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started. Lastly, link your Google
account<00:04:38.000><c> and</c><00:04:38.240><c> your</c><00:04:38.400><c> Google</c><00:04:38.639><c> Analytics</c>

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account and your Google Analytics
 

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account and your Google Analytics
account.<00:04:39.680><c> And</c><00:04:39.840><c> now</c><00:04:40.080><c> you</c><00:04:40.240><c> can</c><00:04:40.400><c> officially</c><00:04:40.720><c> set</c>

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account. And now you can officially set
 

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account. And now you can officially set
up<00:04:41.040><c> your</c><00:04:41.199><c> campaign</c><00:04:41.600><c> in</c><00:04:41.759><c> your</c><00:04:42.000><c> Google</c><00:04:42.400><c> Merchant</c>

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up your campaign in your Google Merchant
 

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up your campaign in your Google Merchant
Center.<00:04:43.440><c> Let's</c><00:04:43.759><c> talk</c><00:04:44.000><c> about</c><00:04:44.320><c> Shopify</c>

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Center. Let's talk about Shopify
 

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Center. Let's talk about Shopify
audiences.<00:04:45.759><c> Shopify</c><00:04:46.320><c> audience</c><00:04:46.639><c> is</c><00:04:46.800><c> a</c><00:04:46.960><c> tool</c>

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audiences. Shopify audience is a tool
 

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audiences. Shopify audience is a tool
that<00:04:47.360><c> helps</c><00:04:47.600><c> you</c><00:04:47.759><c> find</c><00:04:48.160><c> new</c><00:04:48.479><c> customers</c><00:04:49.120><c> by</c>

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that helps you find new customers by
 

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that helps you find new customers by
generating<00:04:50.080><c> custom</c><00:04:50.479><c> audiences</c><00:04:51.199><c> for</c>

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generating custom audiences for
 

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generating custom audiences for
advertising<00:04:52.080><c> platforms.</c><00:04:52.720><c> It</c><00:04:52.960><c> generates</c>

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advertising platforms. It generates
 

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advertising platforms. It generates
lists<00:04:53.919><c> of</c><00:04:54.080><c> customers</c><00:04:54.800><c> likely</c><00:04:55.199><c> to</c><00:04:55.440><c> buy</c><00:04:55.759><c> from</c>

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lists of customers likely to buy from
 

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lists of customers likely to buy from
your<00:04:56.320><c> store.</c><00:04:56.720><c> These</c><00:04:56.960><c> lists</c><00:04:57.280><c> are</c>

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your store. These lists are
 

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your store. These lists are
automatically<00:04:58.080><c> uploaded</c><00:04:58.639><c> into</c><00:04:59.040><c> your</c>

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automatically uploaded into your
 

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automatically uploaded into your
advertising<00:04:59.919><c> account</c><00:05:00.400><c> where</c><00:05:00.720><c> you</c><00:05:00.880><c> can</c><00:05:01.040><c> launch</c>

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advertising account where you can launch
 

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advertising account where you can launch
targeted<00:05:01.919><c> ads.</c><00:05:02.560><c> This</c><00:05:02.720><c> is</c><00:05:02.880><c> incredibly</c><00:05:03.440><c> helpful</c>

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targeted ads. This is incredibly helpful
 

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targeted ads. This is incredibly helpful
for<00:05:04.080><c> targeting</c><00:05:04.560><c> the</c><00:05:04.800><c> right</c><00:05:05.040><c> people.</c><00:05:05.440><c> To</c><00:05:05.680><c> set</c>

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for targeting the right people. To set
 

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for targeting the right people. To set
up<00:05:06.000><c> Shopify</c><00:05:06.400><c> audiences,</c><00:05:07.039><c> go</c><00:05:07.199><c> to</c><00:05:07.360><c> the</c><00:05:07.440><c> app</c>

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up Shopify audiences, go to the app
 

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up Shopify audiences, go to the app
store<00:05:07.840><c> and</c><00:05:08.080><c> look</c><00:05:08.240><c> up</c><00:05:08.479><c> Shopify</c><00:05:09.039><c> audience.</c><00:05:09.759><c> Open</c>

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store and look up Shopify audience. Open
 

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store and look up Shopify audience. Open
the<00:05:10.240><c> app</c><00:05:10.479><c> and</c><00:05:10.800><c> agree</c><00:05:11.120><c> to</c><00:05:11.280><c> terms</c><00:05:11.600><c> and</c>

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the app and agree to terms and
 

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the app and agree to terms and
conditions.<00:05:12.560><c> Now,</c><00:05:13.039><c> turn</c><00:05:13.360><c> on</c><00:05:13.759><c> data</c><00:05:14.160><c> sharing.</c>

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conditions. Now, turn on data sharing.
 

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conditions. Now, turn on data sharing.
Next,<00:05:15.199><c> you</c><00:05:15.440><c> can</c><00:05:15.600><c> connect</c><00:05:15.840><c> to</c><00:05:16.080><c> any</c><00:05:16.400><c> eligible</c><00:05:16.800><c> ad</c>

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Next, you can connect to any eligible ad
 

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Next, you can connect to any eligible ad
platform<00:05:17.680><c> where</c><00:05:17.919><c> you</c><00:05:18.080><c> have</c><00:05:18.320><c> ad</c><00:05:18.639><c> campaigns</c><00:05:19.280><c> and</c>

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platform where you have ad campaigns and
 

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platform where you have ad campaigns and
export<00:05:19.919><c> audiences</c><00:05:20.479><c> to</c><00:05:20.720><c> the</c><00:05:20.880><c> platform.</c><00:05:21.360><c> So,</c><00:05:21.520><c> to</c>

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export audiences to the platform. So, to
 

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export audiences to the platform. So, to
generate<00:05:22.000><c> an</c><00:05:22.160><c> audience,</c><00:05:22.720><c> click</c><00:05:22.960><c> the</c><00:05:23.120><c> meta</c>

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generate an audience, click the meta
 

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generate an audience, click the meta
tab,<00:05:23.759><c> for</c><00:05:23.840><c> example,</c><00:05:24.479><c> and</c><00:05:24.720><c> then</c><00:05:24.960><c> just</c><00:05:25.199><c> click</c>

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tab, for example, and then just click
 

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tab, for example, and then just click
generate<00:05:26.080><c> audiences.</c><00:05:26.880><c> You</c><00:05:27.039><c> can</c><00:05:27.199><c> now</c><00:05:27.440><c> add</c><00:05:27.680><c> the</c>

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generate audiences. You can now add the
 

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generate audiences. You can now add the
audience<00:05:28.240><c> to</c><00:05:28.400><c> your</c><00:05:28.639><c> existing</c><00:05:29.039><c> meta</c><00:05:29.360><c> campaigns</c>

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audience to your existing meta campaigns
 

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audience to your existing meta campaigns
or<00:05:30.400><c> add</c><00:05:30.560><c> it</c><00:05:30.720><c> to</c><00:05:30.800><c> new</c><00:05:30.960><c> ones.</c><00:05:31.280><c> You</c><00:05:31.520><c> can</c><00:05:31.600><c> do</c><00:05:31.680><c> this</c>

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or add it to new ones. You can do this
 

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or add it to new ones. You can do this
for<00:05:32.080><c> any</c><00:05:32.240><c> other</c><00:05:32.479><c> ad</c><00:05:32.720><c> account</c><00:05:32.960><c> you</c><00:05:33.199><c> have</c><00:05:33.360><c> for</c>

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for any other ad account you have for
 

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for any other ad account you have for
Tik<00:05:33.840><c> Tok,</c><00:05:34.479><c> Google,</c><00:05:35.120><c> Snapchat,</c><00:05:35.840><c> or</c><00:05:36.160><c> even</c>

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Tik Tok, Google, Snapchat, or even
 

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Tik Tok, Google, Snapchat, or even
Pinterest.<00:05:37.120><c> That</c><00:05:37.360><c> was</c><00:05:37.440><c> a</c><00:05:37.600><c> lot</c><00:05:37.680><c> of</c><00:05:37.840><c> good</c>

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Pinterest. That was a lot of good
 

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Pinterest. That was a lot of good
information<00:05:38.400><c> on</c><00:05:38.639><c> ads,</c><00:05:39.280><c> but</c><00:05:39.919><c> now</c><00:05:40.240><c> let's</c><00:05:40.479><c> move</c>

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information on ads, but now let's move
 

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information on ads, but now let's move
on<00:05:40.800><c> to</c><00:05:40.960><c> SEO.</c><00:05:41.600><c> Remember,</c><00:05:42.320><c> SEO</c><00:05:42.880><c> stands</c><00:05:43.120><c> for</c>

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on to SEO. Remember, SEO stands for
 

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on to SEO. Remember, SEO stands for
search<00:05:43.600><c> engine</c><00:05:43.919><c> optimization.</c><00:05:44.800><c> When</c><00:05:44.960><c> you</c><00:05:45.120><c> add</c>

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search engine optimization. When you add
 

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search engine optimization. When you add
a<00:05:45.440><c> product,</c><00:05:45.840><c> Shopify</c><00:05:46.400><c> Magic</c><00:05:46.880><c> actually</c>

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a product, Shopify Magic actually
 

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a product, Shopify Magic actually
automatically<00:05:47.919><c> shows</c><00:05:48.240><c> you</c><00:05:48.400><c> how</c><00:05:48.639><c> your</c><00:05:48.880><c> titles</c>

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automatically shows you how your titles
 

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automatically shows you how your titles
and<00:05:49.520><c> descriptions</c><00:05:49.919><c> will</c><00:05:50.160><c> show</c><00:05:50.320><c> up</c><00:05:50.479><c> for</c><00:05:50.639><c> SEO.</c>

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and descriptions will show up for SEO.
 

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and descriptions will show up for SEO.
So,<00:05:51.440><c> try</c><00:05:51.600><c> to</c><00:05:51.759><c> make</c><00:05:51.919><c> your</c><00:05:52.080><c> titles</c><00:05:52.479><c> and</c>

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So, try to make your titles and
 

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So, try to make your titles and
descriptions<00:05:53.360><c> something</c><00:05:53.680><c> that</c><00:05:53.919><c> your</c><00:05:54.160><c> target</c>

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descriptions something that your target
 

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descriptions something that your target
audience<00:05:54.960><c> would</c><00:05:55.199><c> actually</c><00:05:55.520><c> look</c><00:05:55.759><c> up.</c><00:05:56.080><c> And</c>

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audience would actually look up. And
 

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audience would actually look up. And
then<00:05:56.479><c> you</c><00:05:56.639><c> can</c><00:05:56.800><c> use</c><00:05:57.120><c> Google</c><00:05:57.360><c> Trends</c><00:05:57.680><c> to</c><00:05:57.840><c> see</c>

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then you can use Google Trends to see
 

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then you can use Google Trends to see
what<00:05:58.160><c> keywords</c><00:05:58.639><c> are</c><00:05:58.800><c> actually</c><00:05:59.039><c> trending</c>

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what keywords are actually trending
 

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what keywords are actually trending
right<00:05:59.680><c> now</c><00:05:59.840><c> in</c><00:06:00.080><c> your</c><00:06:00.240><c> industry.</c><00:06:00.720><c> Add</c><00:06:00.960><c> those</c>

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right now in your industry. Add those
 

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right now in your industry. Add those
keywords<00:06:01.600><c> into</c><00:06:01.840><c> your</c><00:06:02.000><c> Shopify</c><00:06:02.479><c> store</c><00:06:02.880><c> titles,</c>

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keywords into your Shopify store titles,
 

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keywords into your Shopify store titles,
descriptions,<00:06:04.000><c> and</c><00:06:04.240><c> image</c><00:06:04.560><c> alt</c><00:06:04.880><c> text.</c><00:06:05.360><c> To</c><00:06:05.600><c> set</c>

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descriptions, and image alt text. To set
 

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descriptions, and image alt text. To set
the<00:06:06.000><c> image</c><00:06:06.240><c> alt</c><00:06:06.560><c> text,</c><00:06:07.120><c> go</c><00:06:07.360><c> to</c><00:06:07.520><c> products</c><00:06:07.840><c> in</c>

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the image alt text, go to products in
 

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the image alt text, go to products in
your<00:06:08.160><c> Shopify</c><00:06:08.639><c> admin.</c><00:06:09.440><c> Click</c><00:06:09.680><c> the</c><00:06:09.919><c> product</c>

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your Shopify admin. Click the product
 

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your Shopify admin. Click the product
image<00:06:10.479><c> that</c><00:06:10.639><c> you</c><00:06:10.800><c> want</c><00:06:10.880><c> to</c><00:06:11.039><c> edit,</c><00:06:11.759><c> then</c><00:06:12.000><c> click</c>

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image that you want to edit, then click
 

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image that you want to edit, then click
edit<00:06:12.720><c> alt</c><00:06:13.039><c> text.</c><00:06:13.600><c> Next,</c><00:06:14.000><c> enter</c><00:06:14.240><c> the</c>

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edit alt text. Next, enter the
 

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edit alt text. Next, enter the
descriptive<00:06:14.960><c> keywords</c><00:06:15.600><c> and</c><00:06:15.840><c> click</c><00:06:16.160><c> save.</c><00:06:16.639><c> You</c>

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descriptive keywords and click save. You
 

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descriptive keywords and click save. You
can<00:06:16.880><c> do</c><00:06:17.039><c> the</c><00:06:17.199><c> same</c><00:06:17.360><c> thing</c><00:06:17.520><c> for</c><00:06:17.840><c> collections</c><00:06:18.479><c> or</c>

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can do the same thing for collections or
 

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can do the same thing for collections or
blog<00:06:19.199><c> post</c><00:06:19.440><c> photos.</c><00:06:19.919><c> Search</c><00:06:20.240><c> engines</c><00:06:20.639><c> show</c>

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blog post photos. Search engines show
 

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blog post photos. Search engines show
the<00:06:21.039><c> websites</c><00:06:21.360><c> that</c><00:06:21.520><c> appear</c><00:06:21.759><c> to</c><00:06:22.000><c> be</c><00:06:22.080><c> the</c><00:06:22.319><c> most</c>

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the websites that appear to be the most
 

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the websites that appear to be the most
relevant,<00:06:23.280><c> so</c><00:06:23.440><c> you</c><00:06:23.600><c> want</c><00:06:23.680><c> to</c><00:06:23.759><c> make</c><00:06:23.919><c> your</c>

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relevant, so you want to make your
 

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relevant, so you want to make your
website<00:06:24.479><c> as</c><00:06:24.800><c> relevant</c><00:06:25.280><c> as</c><00:06:25.680><c> possible.</c><00:06:26.479><c> The</c>

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website as relevant as possible. The
 

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website as relevant as possible. The
easiest<00:06:27.039><c> way</c><00:06:27.199><c> to</c><00:06:27.440><c> optimize</c><00:06:28.000><c> SEO</c><00:06:28.479><c> is</c><00:06:28.720><c> through</c>

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easiest way to optimize SEO is through
 

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easiest way to optimize SEO is through
your<00:06:29.440><c> content.</c><00:06:30.000><c> Content</c><00:06:30.639><c> is</c><00:06:30.960><c> key.</c><00:06:31.520><c> Okay.</c>

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your content. Content is key. Okay.
 

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your content. Content is key. Okay.
Also,<00:06:32.800><c> you</c><00:06:33.039><c> want</c><00:06:33.120><c> to</c><00:06:33.280><c> make</c><00:06:33.440><c> sure</c><00:06:33.600><c> that</c><00:06:33.840><c> your</c>

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Also, you want to make sure that your
 

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Also, you want to make sure that your
URLs<00:06:34.720><c> and</c><00:06:35.120><c> file</c><00:06:35.360><c> names</c><00:06:35.919><c> match</c><00:06:36.240><c> your</c><00:06:36.479><c> content</c>

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URLs and file names match your content
 

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URLs and file names match your content
as<00:06:37.120><c> well.</c><00:06:37.440><c> Edit</c><00:06:37.759><c> the</c><00:06:38.000><c> title</c><00:06:38.319><c> tags,</c><00:06:39.199><c> web</c><00:06:39.440><c> pages,</c>

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as well. Edit the title tags, web pages,
 

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as well. Edit the title tags, web pages,
products,<00:06:41.039><c> and</c><00:06:41.440><c> collections</c><00:06:41.919><c> to</c><00:06:42.240><c> reflect</c>

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products, and collections to reflect
 

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products, and collections to reflect
those<00:06:42.880><c> popular</c><00:06:43.199><c> and</c><00:06:43.520><c> relevant</c><00:06:43.919><c> keywords,</c><00:06:44.639><c> and</c>

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those popular and relevant keywords, and
 

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those popular and relevant keywords, and
you're<00:06:45.199><c> now</c><00:06:45.440><c> set</c><00:06:45.680><c> for</c><00:06:45.840><c> SEO.</c><00:06:46.400><c> You</c><00:06:46.560><c> can</c><00:06:46.720><c> always</c>

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you're now set for SEO. You can always
 

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you're now set for SEO. You can always
build<00:06:47.280><c> on</c><00:06:47.520><c> this,</c><00:06:47.759><c> but</c><00:06:48.000><c> these</c><00:06:48.240><c> are</c><00:06:48.319><c> the</c>

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build on this, but these are the
 

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build on this, but these are the
fundamentals.<00:06:49.280><c> Next,</c><00:06:49.600><c> you</c><00:06:49.759><c> will</c><00:06:49.919><c> want</c><00:06:50.000><c> to</c>

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fundamentals. Next, you will want to
 

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fundamentals. Next, you will want to
submit<00:06:50.479><c> your</c><00:06:50.639><c> site</c><00:06:50.880><c> map</c><00:06:51.120><c> to</c><00:06:51.280><c> search</c><00:06:51.520><c> engines</c>

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submit your site map to search engines
 

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submit your site map to search engines
like<00:06:52.080><c> Google</c><00:06:52.400><c> and</c><00:06:52.560><c> Bing.</c><00:06:53.039><c> A</c><00:06:53.280><c> site</c><00:06:53.520><c> map</c><00:06:53.840><c> is</c><00:06:54.080><c> like</c>

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like Google and Bing. A site map is like
 

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like Google and Bing. A site map is like
a<00:06:54.639><c> road</c><00:06:54.880><c> map</c><00:06:55.199><c> of</c><00:06:55.360><c> your</c><00:06:55.600><c> website</c><00:06:56.000><c> and</c><00:06:56.240><c> all</c><00:06:56.400><c> of</c>

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a road map of your website and all of
 

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a road map of your website and all of
its<00:06:56.800><c> content.</c><00:06:57.440><c> This</c><00:06:57.680><c> will</c><00:06:57.840><c> allow</c><00:06:58.240><c> search</c>

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its content. This will allow search
 

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its content. This will allow search
engines<00:06:58.960><c> like</c><00:06:59.280><c> Google</c><00:06:59.759><c> to</c><00:07:00.080><c> read</c><00:07:00.479><c> or</c><00:07:00.800><c> crawl</c>

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engines like Google to read or crawl
 

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engines like Google to read or crawl
your<00:07:01.440><c> website.</c><00:07:01.919><c> It</c><00:07:02.080><c> will</c><00:07:02.240><c> also</c><00:07:02.479><c> tell</c><00:07:02.720><c> search</c>

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your website. It will also tell search
 

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your website. It will also tell search
engines<00:07:03.440><c> which</c><00:07:03.759><c> of</c><00:07:03.919><c> your</c><00:07:04.080><c> pages</c><00:07:04.479><c> is</c><00:07:04.800><c> most</c>

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engines which of your pages is most
 

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engines which of your pages is most
relevant<00:07:05.599><c> and</c><00:07:05.759><c> it's</c><00:07:06.000><c> going</c><00:07:06.080><c> to</c><00:07:06.160><c> help</c><00:07:06.319><c> you</c>

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relevant and it's going to help you
 

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relevant and it's going to help you
monitor<00:07:06.880><c> your</c><00:07:07.120><c> website</c><00:07:07.440><c> data.</c><00:07:07.840><c> Before</c><00:07:08.240><c> we</c>

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monitor your website data. Before we
 

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monitor your website data. Before we
start,<00:07:08.960><c> you</c><00:07:09.199><c> will</c><00:07:09.440><c> need</c><00:07:09.599><c> to</c><00:07:09.759><c> turn</c><00:07:10.000><c> off</c><00:07:10.240><c> your</c>

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start, you will need to turn off your
 

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start, you will need to turn off your
website<00:07:10.960><c> password</c><00:07:11.440><c> to</c><00:07:11.680><c> connect</c><00:07:11.919><c> your</c><00:07:12.080><c> sitemap</c>

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website password to connect your sitemap
 

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website password to connect your sitemap
to<00:07:12.720><c> Google</c><00:07:13.039><c> console.</c><00:07:13.599><c> So,</c><00:07:13.840><c> how</c><00:07:14.080><c> can</c><00:07:14.240><c> you</c><00:07:14.400><c> find</c>

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to Google console. So, how can you find
 

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to Google console. So, how can you find
your<00:07:14.880><c> Shopify</c><00:07:15.440><c> sitemap?</c><00:07:16.080><c> Your</c><00:07:16.240><c> Shopify</c>

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your Shopify sitemap? Your Shopify
 

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your Shopify sitemap? Your Shopify
sitemap<00:07:17.199><c> should</c><00:07:17.360><c> be</c><00:07:17.520><c> something</c><00:07:17.759><c> like</c>

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yourstore.com/sitemap.xml.<00:07:21.520><c> You</c><00:07:21.759><c> can</c>

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yourstore.com/sitemap.xml. You can
 

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yourstore.com/sitemap.xml. You can
confirm<00:07:22.160><c> your</c><00:07:22.400><c> sitemap</c><00:07:22.880><c> by</c><00:07:23.039><c> typing</c><00:07:23.360><c> in</c><00:07:23.520><c> your</c>

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confirm your sitemap by typing in your
 

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confirm your sitemap by typing in your
domain<00:07:24.080><c> name/sitemap.xml</c>

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domain name/sitemap.xml
 

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domain name/sitemap.xml
XML<00:07:26.160><c> at</c><00:07:26.319><c> the</c><00:07:26.479><c> end.</c><00:07:26.880><c> And</c><00:07:27.280><c> this</c><00:07:27.520><c> page</c><00:07:27.840><c> should</c><00:07:28.080><c> pop</c>

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XML at the end. And this page should pop
 

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XML at the end. And this page should pop
up<00:07:28.479><c> to</c><00:07:28.720><c> confirm</c><00:07:29.039><c> that</c><00:07:29.280><c> it's</c><00:07:29.599><c> correct.</c><00:07:30.160><c> Now</c><00:07:30.560><c> go</c>

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up to confirm that it's correct. Now go
 

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up to confirm that it's correct. Now go
over<00:07:30.880><c> to</c><00:07:31.039><c> Google</c><00:07:31.360><c> Console</c><00:07:31.680><c> and</c><00:07:31.919><c> make</c><00:07:32.080><c> an</c>

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over to Google Console and make an
 

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over to Google Console and make an
account.<00:07:32.800><c> Click</c><00:07:33.120><c> add</c><00:07:33.440><c> property</c><00:07:33.919><c> in</c><00:07:34.080><c> the</c><00:07:34.240><c> URL</c>

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account. Click add property in the URL
 

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account. Click add property in the URL
section<00:07:35.199><c> and</c><00:07:35.440><c> paste</c><00:07:35.840><c> your</c><00:07:36.000><c> domain</c><00:07:36.400><c> name.</c><00:07:36.720><c> You</c>

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section and paste your domain name. You
 

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section and paste your domain name. You
will<00:07:37.039><c> then</c><00:07:37.199><c> be</c><00:07:37.440><c> brought</c><00:07:37.599><c> to</c><00:07:37.840><c> this</c><00:07:38.080><c> page.</c><00:07:38.639><c> Click</c>

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will then be brought to this page. Click
 

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will then be brought to this page. Click
on<00:07:39.199><c> sitemaps</c><00:07:39.840><c> on</c><00:07:40.000><c> the</c><00:07:40.160><c> left</c><00:07:40.400><c> menu</c><00:07:40.720><c> bar</c><00:07:41.120><c> and</c>

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on sitemaps on the left menu bar and
 

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on sitemaps on the left menu bar and
paste<00:07:41.680><c> your</c><00:07:41.840><c> website</c><00:07:42.240><c> sitemap</c><00:07:42.720><c> into</c><00:07:43.039><c> the</c><00:07:43.280><c> add</c>

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paste your website sitemap into the add
 

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paste your website sitemap into the add
new<00:07:43.840><c> sitemap</c><00:07:44.400><c> section.</c><00:07:44.960><c> It</c><00:07:45.199><c> should</c><00:07:45.360><c> be</c><00:07:45.599><c> your</c>

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new sitemap section. It should be your
 

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new sitemap section. It should be your
domain/sitemap.xml.<00:07:48.400><c> Now</c><00:07:48.720><c> click</c><00:07:49.039><c> submit.</c>

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domain/sitemap.xml. Now click submit.
 

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domain/sitemap.xml. Now click submit.
But<00:07:49.759><c> guys,</c><00:07:50.080><c> make</c><00:07:50.240><c> sure</c><00:07:50.400><c> you</c><00:07:50.560><c> see</c><00:07:50.800><c> success</c>

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But guys, make sure you see success
 

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But guys, make sure you see success
here.<00:07:51.680><c> If</c><00:07:51.919><c> it</c><00:07:52.080><c> says</c><00:07:52.319><c> couldn't</c><00:07:52.639><c> fetch,</c><00:07:53.120><c> just</c>

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here. If it says couldn't fetch, just
 

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here. If it says couldn't fetch, just
refresh<00:07:53.680><c> the</c><00:07:53.840><c> page</c><00:07:54.080><c> and</c><00:07:54.240><c> it</c><00:07:54.400><c> should</c><00:07:54.560><c> be</c><00:07:54.720><c> good</c>

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refresh the page and it should be good
 

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refresh the page and it should be good
to<00:07:54.960><c> go.</c><00:07:55.280><c> Your</c><00:07:55.440><c> site</c><00:07:55.759><c> map</c><00:07:56.000><c> is</c><00:07:56.160><c> now</c><00:07:56.400><c> set</c><00:07:56.560><c> up.</c><00:07:57.039><c> You</c>

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to go. Your site map is now set up. You
 

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to go. Your site map is now set up. You
now<00:07:57.599><c> officially</c><00:07:58.160><c> know</c><00:07:58.400><c> how</c><00:07:58.560><c> to</c><00:07:58.800><c> effectively</c>

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now officially know how to effectively
 

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now officially know how to effectively
utilize<00:07:59.759><c> Shopify's</c><00:08:00.479><c> marketing</c><00:08:00.879><c> tools</c><00:08:01.199><c> and</c>

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utilize Shopify's marketing tools and
 

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utilize Shopify's marketing tools and
SEO<00:08:01.919><c> to</c><00:08:02.160><c> attract</c><00:08:02.479><c> new</c><00:08:02.720><c> customers</c><00:08:03.120><c> to</c><00:08:03.360><c> your</c>

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SEO to attract new customers to your
 

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SEO to attract new customers to your
store.<00:08:04.000><c> Guys,</c><00:08:04.560><c> thank</c><00:08:04.720><c> you</c><00:08:04.960><c> so</c><00:08:05.199><c> much</c><00:08:05.360><c> for</c>

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store. Guys, thank you so much for
 

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store. Guys, thank you so much for
watching.<00:08:06.080><c> We</c><00:08:06.319><c> know</c><00:08:06.479><c> your</c><00:08:06.720><c> time</c><00:08:06.960><c> is</c><00:08:07.199><c> the</c><00:08:07.440><c> most</c>

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watching. We know your time is the most
 

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watching. We know your time is the most
valuable<00:08:08.080><c> commodity</c><00:08:08.560><c> that</c><00:08:08.800><c> you</c><00:08:09.039><c> have.</c><00:08:09.360><c> So,</c><00:08:09.520><c> we</c>

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valuable commodity that you have. So, we
 

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valuable commodity that you have. So, we
feel<00:08:10.000><c> very</c><00:08:10.319><c> honored</c><00:08:10.560><c> to</c><00:08:10.800><c> be</c><00:08:10.879><c> a</c><00:08:11.039><c> part</c><00:08:11.199><c> of</c><00:08:11.360><c> your</c>

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feel very honored to be a part of your
 

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feel very honored to be a part of your
business<00:08:11.919><c> journey.</c><00:08:12.479><c> Learn</c><00:08:12.800><c> with</c><00:08:12.960><c> Shopify</c><00:08:13.520><c> is</c>

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business journey. Learn with Shopify is
 

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business journey. Learn with Shopify is
full<00:08:14.000><c> of</c><00:08:14.240><c> business</c><00:08:14.639><c> tips</c><00:08:14.879><c> and</c><00:08:15.120><c> tricks.</c>

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full of business tips and tricks.
 

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full of business tips and tricks.
Everything<00:08:16.000><c> from</c><00:08:16.240><c> ads</c><00:08:16.639><c> to</c><00:08:16.960><c> sales</c><00:08:17.280><c> to</c><00:08:17.599><c> AI</c>

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Everything from ads to sales to AI
 

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Everything from ads to sales to AI
tools,<00:08:18.560><c> we've</c><00:08:18.879><c> got</c><00:08:19.039><c> you</c><00:08:19.280><c> covered.</c><00:08:19.840><c> So,</c>

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tools, we've got you covered. So,
 

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tools, we've got you covered. So,
subscribe<00:08:20.639><c> to</c><00:08:20.879><c> stay</c><00:08:21.039><c> uptodate</c><00:08:21.599><c> on</c><00:08:21.759><c> our</c><00:08:21.919><c> weekly</c>

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subscribe to stay uptodate on our weekly
 

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subscribe to stay uptodate on our weekly
videos<00:08:22.800><c> and</c><00:08:23.120><c> please</c><00:08:23.360><c> leave</c><00:08:23.680><c> a</c><00:08:23.919><c> like</c><00:08:24.080><c> and</c>

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videos and please leave a like and
 

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videos and please leave a like and
comment<00:08:24.639><c> below</c><00:08:24.960><c> if</c><00:08:25.199><c> this</c><00:08:25.440><c> video</c><00:08:25.759><c> helped</c><00:08:26.080><c> you</c>

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comment below if this video helped you
 

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comment below if this video helped you
out.<00:08:26.800><c> We</c><00:08:27.039><c> will</c><00:08:27.199><c> see</c><00:08:27.360><c> you</c><00:08:27.520><c> on</c><00:08:27.759><c> the</c><00:08:27.919><c> next</c><00:08:28.080><c> one.</c>

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out. We will see you on the next one.
 

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out. We will see you on the next one.
Bye.

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[Music]