Ecomclips
내용
[subtitle-meta] lang=en auto=True
You can have amazing product, a
beautiful Shopify store, and even
competitive pricing, but none of that
matters if the right people never find
your business. And that's one of the
biggest reason new Shopify stores
struggle. Most sellers spend weeks
improving their products. But almost no
time building a system to consistently
bring in qualified traffic. The good
news, driving traffic isn't about luck,
and it isn't about going viral. It's
about using the right strategies at the
right time. In this video, I'll walk you
through the same traffic channels that
successful Shopify brands use to attract
visitors. We'll start by making sure
your store is actually ready for
traffic. Then, we'll identify the right
audience. And finally, I'll break down
five proven strategies from free methods
that anyone can start today to paid
strategies that can help you scale
better. So, let's get started.
Before we get into the traffic
strategies, there is one important
principle you need to understand.
Getting more traffic doesn't
automatically mean getting more sales.
In online business, the quality of your
traffic is almost always most important
than the quantity. Here is a simple
example. Imagine your Shopify store gets
10,000 visitors today, but they are not
interested in your product. Most of them
will leave within seconds and you will
end up with plenty of traffic but few
sales. Now imagine another store get
only 500 visitors but every one of them
is actively looking for a product like
yours. Which store do you think is more
likely to make more money? That's why
successful Shopify brands don't focus on
attracting everyone. They focus on
attracting the right people. But there
is one mistake that beginners make
before they even start driving traffic.
They send visitor to a store that isn't
ready to convert them. Think of it like
filling a bucket with holes. You can
keep pouring in more and more water, but
you will never fill the bucket until you
fix the leaks. So, before we talk about
getting more traffic, let's make sure
your Shopify store is ready to turn
those visitors into customers. Step
number one, make sure your store worth
visiting. Before you spend money on ads
or starting creating content, ask
yourself one question. If 1,000 people
visited my Shopify store today, how many
you would actually buy? Because here is
the truth. Traffic doesn't create sales.
A welloptimized store does. If your
store looks unprofessional, load slowly,
or your product page doesn't answer
customers questions, people will leave
without buying, no matter how much
traffic you get. So before driving more
visitors, make sure your store is ready
to convert them. Start with the basics.
Use clear product title, benefit focused
descriptions, highquality images, and if
possible, add product videos. Then check
your store on mobile. Make navigation
simple and build trust with customer
reviews. Secure payment options and
clear shipping and return policies.
These may seem like small details, but
together they have a huge impact on
whether a visitor becomes a customer. If
you are not sure whether your Shopify
store is fully optimized, our team at
ecom clips can help. Just mail us at
info@eclips.com.
We have also created detailed Shopify
optimization tutorials here on YouTube
channel if you'd like to learn more.
Step number two, know exactly who you
are selling to. Now that your store is
ready, the next step is attracting the
right people. One mistake I see many new
Shopify sellers make is trying to market
their products to everyone. But here is
the truth. When everyone is your
customer, no one is your customer. Let's
say you are selling premium kitchen
products. Your ideal customer isn't just
someone who owns a kitchen. It's someone
who enjoys cooking, watches recipe
videos, follow food creators, or is
actively looking for better kitchen
tools. Before you spend money on
marketing, answer a few simple question.
Who is your ideal customer? How old are
they? What are they interested in? Where
do you spend their time online? The
clearer you are about your audience, the
easier it becomes to create content,
choose influencers, run ads, and write
messages that actually connect with the
right people. Once you are exactly know
who you are trying to reach, it's time
to bring them to your store. So, let's
start with one of the fastest traffic
strategies for Shopify business.
Strategy number one, influencer
marketing. Most beginners choose
influencer based on follower count.
That's a mistake. The best influencer
isn't the one with the biggest audience.
It's the one with the right audience. If
you're selling fitness products, partner
with fitness creators, selling home
decor, work with home and style
creators. Here's a simple pro tip.
Before contracting an influencer, read
their comments. If people are asking
things like where can I buy this or
link, please, that's exactly a sign they
have an audience that actually buys, not
just watches. Once you have found the
right creator, reach out and let them
showcase your product naturally. Their
audience already trusts them, which
means you are building credibility from
day one. It's one of the fastest ways to
drive qualified traffic to a new Shopify
store. But what if you don't have the
budget to pay creators? So, here is a
strategy that cost time instead of
money. Strategy number two, content
marketing. Imagine someone discover your
product through a 20- secondond Tik Tok
video. They don't buy. A few days later,
they see another video from your brand,
then an Instagram reel, maybe a YouTube
short. By the time they visit your
store, they already know who you are.
That's the power of content marketing.
Instead of constantly asking people to
buy your product, create content that
educate, entertains, solve a problem, or
shows your product in action. For
example, if you're selling kitchen
products, don't just post product
photos. share quick recipes, cooking
tips, or simple kitchen hacks using your
products. The best part, you don't need
excessive equipment. Your phone is
enough to get started. Now, you can also
use real user generated videos because
people often trust real experience more
than polished ads. So, if you're not
sure what to post, study your
competitors, find the content that's
getting the most views, then create your
own version with your own style. AI
tools can also help you uh generate
ideas, speed up your workflow. One good
video probably won't change your
business overnight, but consistent
content can build trust and keep
bringing free traffic to your Shopify
store over time. Now, getting visitor is
one thing, but how do you bring them
back after they leave? That's where
email marketing comes in. So, strategy
number three, email marketing. Here's a
question. What happens when someone
visit your store, browse a few products
and leave without buying? For most of
your stores, they are gone forever. But
it doesn't have to be that way. That's
why email marketing is so valuable.
Instead of hoping visitors come back on
your own, you can stay connected and
bring them back with a right message at
the right time. Getting started is
simple. Use an email marketing platform
like Omnisent and offer something
valuable such as a discount, free
shipping, or a special offer in exchange
for a visitor's email address. Once they
subscribe, you can automatically send
welcome emails, recover abandoned cards,
announce new product or share time
limited offers. The best part is that
this workflow run automatically after
you set them up. Email marketing is one
of the most cost-effective traffic
channels because you are reaching people
who already showed interest in your
products. So instead of finding new
visitors every day, you are bringing
interested shoppers back to complete
their purchase. Now what if you want to
reach brand new customers much faster?
Let's talk about paid advertising. So if
you want result faster then paid
advertising is your first option but
only if you are ready for it. You can
run ads on Tik Tok, Facebook, Instagram,
Google search, Google Shopping, um, or
even Snapchat. The right platform
depends on where your customers spend
their time. But here is a mistake that
cost beginners a lot of money. They
think ads will fix a bad store. They
won't. Ads simply bring more people to
your website. If your product, landing
page, offer, or ad creative isn't strong
enough, you'll just lose money faster.
That's why testing is everything. Try
different videos, headlines, offers, and
product angles. Sometimes a small change
is all it takes to turn a losing ad into
a profitable one. If you're just getting
started, Tik Tok ads are a great place
to begin because they're beginner
friendly and can help your product reach
a large audience. And once you have find
that's working, don't keep starting
over. Increase your budget gradually and
scale. what's already bringing results.
Now, let's finish with one strategy that
keeps working even after you stop
spending money. Strategy number five,
search engine optimization. Now, let's
talk about the slowest strategy on this
list, but one of the most valuable.
Unlike paid ads, SEO keeps working even
after you stop spending money. The goal
is simple. When someone searches for a
product like yours on Google, you want
your Shopify store to appear in those
search results, right? To improve your
chances, use relevant keywords in your
product title, descriptions, page URLs,
image, all text, and meta descriptions.
These help search engines understand
what your pages are about. You can also
create helpful blog content related to
your products. For example, if you sell
skincare products, write about skincare
routines, common skin concerns, or how
to choose the right ingredients. Helpful
content like this can bring potential
customers to your store before they are
even ready to buy. SEO takes time, but
every optimized page and every helpful
article becomes another opportunity for
customers to discover your business. And
before we wrap up, remember this. You
don't need to use all five strategies at
once. Start with one or two that fit
your budget, measure your results, and
improve as you grow. That's how
successful Shopify stores are built. One
step at a time. Before my editor fall
asleep, let's finish the video. If you
remember just one thing from this video,
let it be this. Traffic isn't something
you hope for. It's something you build.
You don't need to master all five
strategies overnight. Pick one that fits
your business. Stay consistent. Measure
your result and improve as you go.
That's how successful Shopify stores
grow. And if you need help optimizing
your Shopify store or building a traffic
strategy that actually drives sales, our
team at Ecoms is here to help. Just
email us at info@come.com.
If you found this guide helpful, give it
a thumbs, subscribe to the channel and
turn on notification. We share practical
Shopify and e-commerce tutorials every
week to help you grow your business.
Thanks for watching and I'll see you in
the next video. A peace.
원문 자막 펼치기
WEBVTT Kind: captions Language: en 00:00:00.080 --> 00:00:01.750 align:start position:0% You<00:00:00.320><c> can</c><00:00:00.400><c> have</c><00:00:00.640><c> amazing</c><00:00:01.120><c> product,</c><00:00:01.520><c> a</c> 00:00:01.750 --> 00:00:01.760 align:start position:0% You can have amazing product, a 00:00:01.760 --> 00:00:03.429 align:start position:0% You can have amazing product, a beautiful<00:00:02.159><c> Shopify</c><00:00:02.639><c> store,</c><00:00:02.960><c> and</c><00:00:03.120><c> even</c> 00:00:03.429 --> 00:00:03.439 align:start position:0% beautiful Shopify store, and even 00:00:03.439 --> 00:00:05.349 align:start position:0% beautiful Shopify store, and even competitive<00:00:04.080><c> pricing,</c><00:00:04.560><c> but</c><00:00:04.880><c> none</c><00:00:05.040><c> of</c><00:00:05.200><c> that</c> 00:00:05.349 --> 00:00:05.359 align:start position:0% competitive pricing, but none of that 00:00:05.359 --> 00:00:07.590 align:start position:0% competitive pricing, but none of that matters<00:00:05.920><c> if</c><00:00:06.160><c> the</c><00:00:06.400><c> right</c><00:00:06.640><c> people</c><00:00:07.040><c> never</c><00:00:07.359><c> find</c> 00:00:07.590 --> 00:00:07.600 align:start position:0% matters if the right people never find 00:00:07.600 --> 00:00:09.589 align:start position:0% matters if the right people never find your<00:00:07.839><c> business.</c><00:00:08.639><c> And</c><00:00:08.800><c> that's</c><00:00:09.120><c> one</c><00:00:09.360><c> of</c><00:00:09.440><c> the</c> 00:00:09.589 --> 00:00:09.599 align:start position:0% your business. And that's one of the 00:00:09.599 --> 00:00:11.350 align:start position:0% your business. And that's one of the biggest<00:00:09.840><c> reason</c><00:00:10.240><c> new</c><00:00:10.480><c> Shopify</c><00:00:10.960><c> stores</c> 00:00:11.350 --> 00:00:11.360 align:start position:0% biggest reason new Shopify stores 00:00:11.360 --> 00:00:13.910 align:start position:0% biggest reason new Shopify stores struggle.<00:00:12.080><c> Most</c><00:00:12.320><c> sellers</c><00:00:12.800><c> spend</c><00:00:13.280><c> weeks</c> 00:00:13.910 --> 00:00:13.920 align:start position:0% struggle. Most sellers spend weeks 00:00:13.920 --> 00:00:16.870 align:start position:0% struggle. Most sellers spend weeks improving<00:00:14.400><c> their</c><00:00:14.719><c> products.</c><00:00:15.599><c> But</c><00:00:16.160><c> almost</c><00:00:16.560><c> no</c> 00:00:16.870 --> 00:00:16.880 align:start position:0% improving their products. But almost no 00:00:16.880 --> 00:00:19.109 align:start position:0% improving their products. But almost no time<00:00:17.119><c> building</c><00:00:17.440><c> a</c><00:00:17.760><c> system</c><00:00:18.080><c> to</c><00:00:18.400><c> consistently</c> 00:00:19.109 --> 00:00:19.119 align:start position:0% time building a system to consistently 00:00:19.119 --> 00:00:21.109 align:start position:0% time building a system to consistently bring<00:00:19.279><c> in</c><00:00:19.520><c> qualified</c><00:00:20.080><c> traffic.</c><00:00:20.720><c> The</c><00:00:20.880><c> good</c> 00:00:21.109 --> 00:00:21.119 align:start position:0% bring in qualified traffic. The good 00:00:21.119 --> 00:00:23.910 align:start position:0% bring in qualified traffic. The good news,<00:00:21.600><c> driving</c><00:00:22.000><c> traffic</c><00:00:22.560><c> isn't</c><00:00:22.960><c> about</c><00:00:23.279><c> luck,</c> 00:00:23.910 --> 00:00:23.920 align:start position:0% news, driving traffic isn't about luck, 00:00:23.920 --> 00:00:26.470 align:start position:0% news, driving traffic isn't about luck, and<00:00:24.480><c> it</c><00:00:24.720><c> isn't</c><00:00:25.039><c> about</c><00:00:25.279><c> going</c><00:00:25.600><c> viral.</c><00:00:26.320><c> It's</c> 00:00:26.470 --> 00:00:26.480 align:start position:0% and it isn't about going viral. It's 00:00:26.480 --> 00:00:28.710 align:start position:0% and it isn't about going viral. It's about<00:00:26.800><c> using</c><00:00:27.119><c> the</c><00:00:27.359><c> right</c><00:00:27.599><c> strategies</c><00:00:28.320><c> at</c><00:00:28.560><c> the</c> 00:00:28.710 --> 00:00:28.720 align:start position:0% about using the right strategies at the 00:00:28.720 --> 00:00:31.029 align:start position:0% about using the right strategies at the right<00:00:28.960><c> time.</c><00:00:29.439><c> In</c><00:00:29.679><c> this</c><00:00:29.920><c> video,</c><00:00:30.400><c> I'll</c><00:00:30.720><c> walk</c><00:00:30.880><c> you</c> 00:00:31.029 --> 00:00:31.039 align:start position:0% right time. In this video, I'll walk you 00:00:31.039 --> 00:00:32.870 align:start position:0% right time. In this video, I'll walk you through<00:00:31.279><c> the</c><00:00:31.519><c> same</c><00:00:31.760><c> traffic</c><00:00:32.160><c> channels</c><00:00:32.559><c> that</c> 00:00:32.870 --> 00:00:32.880 align:start position:0% through the same traffic channels that 00:00:32.880 --> 00:00:35.430 align:start position:0% through the same traffic channels that successful<00:00:33.440><c> Shopify</c><00:00:33.920><c> brands</c><00:00:34.399><c> use</c><00:00:34.640><c> to</c><00:00:34.960><c> attract</c> 00:00:35.430 --> 00:00:35.440 align:start position:0% successful Shopify brands use to attract 00:00:35.440 --> 00:00:37.590 align:start position:0% successful Shopify brands use to attract visitors.<00:00:36.239><c> We'll</c><00:00:36.480><c> start</c><00:00:36.719><c> by</c><00:00:36.960><c> making</c><00:00:37.280><c> sure</c> 00:00:37.590 --> 00:00:37.600 align:start position:0% visitors. We'll start by making sure 00:00:37.600 --> 00:00:39.350 align:start position:0% visitors. We'll start by making sure your<00:00:38.000><c> store</c><00:00:38.320><c> is</c><00:00:38.559><c> actually</c><00:00:38.960><c> ready</c><00:00:39.200><c> for</c> 00:00:39.350 --> 00:00:39.360 align:start position:0% your store is actually ready for 00:00:39.360 --> 00:00:41.590 align:start position:0% your store is actually ready for traffic.<00:00:40.000><c> Then,</c><00:00:40.239><c> we'll</c><00:00:40.800><c> identify</c><00:00:41.120><c> the</c><00:00:41.360><c> right</c> 00:00:41.590 --> 00:00:41.600 align:start position:0% traffic. Then, we'll identify the right 00:00:41.600 --> 00:00:43.750 align:start position:0% traffic. Then, we'll identify the right audience.<00:00:42.079><c> And</c><00:00:42.320><c> finally,</c><00:00:42.879><c> I'll</c><00:00:43.200><c> break</c><00:00:43.360><c> down</c> 00:00:43.750 --> 00:00:43.760 align:start position:0% audience. And finally, I'll break down 00:00:43.760 --> 00:00:46.069 align:start position:0% audience. And finally, I'll break down five<00:00:44.079><c> proven</c><00:00:44.480><c> strategies</c><00:00:45.120><c> from</c><00:00:45.360><c> free</c><00:00:45.680><c> methods</c> 00:00:46.069 --> 00:00:46.079 align:start position:0% five proven strategies from free methods 00:00:46.079 --> 00:00:48.790 align:start position:0% five proven strategies from free methods that<00:00:46.320><c> anyone</c><00:00:46.719><c> can</c><00:00:47.039><c> start</c><00:00:47.280><c> today</c><00:00:47.840><c> to</c><00:00:48.399><c> paid</c> 00:00:48.790 --> 00:00:48.800 align:start position:0% that anyone can start today to paid 00:00:48.800 --> 00:00:50.630 align:start position:0% that anyone can start today to paid strategies<00:00:49.360><c> that</c><00:00:49.600><c> can</c><00:00:49.760><c> help</c><00:00:50.000><c> you</c><00:00:50.320><c> scale</c> 00:00:50.630 --> 00:00:50.640 align:start position:0% strategies that can help you scale 00:00:50.640 --> 00:00:56.549 align:start position:0% strategies that can help you scale better.<00:00:51.280><c> So,</c><00:00:51.600><c> let's</c><00:00:51.920><c> get</c><00:00:52.079><c> started.</c> 00:00:56.549 --> 00:00:56.559 align:start position:0% 00:00:56.559 --> 00:00:57.990 align:start position:0% Before<00:00:56.879><c> we</c><00:00:57.039><c> get</c><00:00:57.199><c> into</c><00:00:57.440><c> the</c><00:00:57.600><c> traffic</c> 00:00:57.990 --> 00:00:58.000 align:start position:0% Before we get into the traffic 00:00:58.000 --> 00:00:59.750 align:start position:0% Before we get into the traffic strategies,<00:00:58.719><c> there</c><00:00:58.960><c> is</c><00:00:59.120><c> one</c><00:00:59.440><c> important</c> 00:00:59.750 --> 00:00:59.760 align:start position:0% strategies, there is one important 00:00:59.760 --> 00:01:01.430 align:start position:0% strategies, there is one important principle<00:01:00.239><c> you</c><00:01:00.559><c> need</c><00:01:00.719><c> to</c><00:01:00.879><c> understand.</c> 00:01:01.430 --> 00:01:01.440 align:start position:0% principle you need to understand. 00:01:01.440 --> 00:01:02.950 align:start position:0% principle you need to understand. Getting<00:01:01.760><c> more</c><00:01:02.079><c> traffic</c><00:01:02.559><c> doesn't</c> 00:01:02.950 --> 00:01:02.960 align:start position:0% Getting more traffic doesn't 00:01:02.960 --> 00:01:04.789 align:start position:0% Getting more traffic doesn't automatically<00:01:03.600><c> mean</c><00:01:03.840><c> getting</c><00:01:04.159><c> more</c><00:01:04.400><c> sales.</c> 00:01:04.789 --> 00:01:04.799 align:start position:0% automatically mean getting more sales. 00:01:04.799 --> 00:01:07.190 align:start position:0% automatically mean getting more sales. In<00:01:05.040><c> online</c><00:01:05.439><c> business,</c><00:01:05.840><c> the</c><00:01:06.159><c> quality</c><00:01:06.640><c> of</c><00:01:06.880><c> your</c> 00:01:07.190 --> 00:01:07.200 align:start position:0% In online business, the quality of your 00:01:07.200 --> 00:01:09.750 align:start position:0% In online business, the quality of your traffic<00:01:07.680><c> is</c><00:01:08.159><c> almost</c><00:01:08.640><c> always</c><00:01:09.119><c> most</c><00:01:09.439><c> important</c> 00:01:09.750 --> 00:01:09.760 align:start position:0% traffic is almost always most important 00:01:09.760 --> 00:01:11.510 align:start position:0% traffic is almost always most important than<00:01:10.000><c> the</c><00:01:10.240><c> quantity.</c><00:01:10.799><c> Here</c><00:01:10.960><c> is</c><00:01:11.119><c> a</c><00:01:11.280><c> simple</c> 00:01:11.510 --> 00:01:11.520 align:start position:0% than the quantity. Here is a simple 00:01:11.520 --> 00:01:13.910 align:start position:0% than the quantity. Here is a simple example.<00:01:12.159><c> Imagine</c><00:01:12.560><c> your</c><00:01:12.799><c> Shopify</c><00:01:13.360><c> store</c><00:01:13.600><c> gets</c> 00:01:13.910 --> 00:01:13.920 align:start position:0% example. Imagine your Shopify store gets 00:01:13.920 --> 00:01:16.950 align:start position:0% example. Imagine your Shopify store gets 10,000<00:01:14.560><c> visitors</c><00:01:15.200><c> today,</c><00:01:15.840><c> but</c><00:01:16.240><c> they</c><00:01:16.479><c> are</c><00:01:16.640><c> not</c> 00:01:16.950 --> 00:01:16.960 align:start position:0% 10,000 visitors today, but they are not 00:01:16.960 --> 00:01:18.950 align:start position:0% 10,000 visitors today, but they are not interested<00:01:17.360><c> in</c><00:01:17.520><c> your</c><00:01:17.840><c> product.</c><00:01:18.240><c> Most</c><00:01:18.560><c> of</c><00:01:18.720><c> them</c> 00:01:18.950 --> 00:01:18.960 align:start position:0% interested in your product. Most of them 00:01:18.960 --> 00:01:21.350 align:start position:0% interested in your product. Most of them will<00:01:19.360><c> leave</c><00:01:19.600><c> within</c><00:01:20.000><c> seconds</c><00:01:20.799><c> and</c><00:01:21.040><c> you</c><00:01:21.200><c> will</c> 00:01:21.350 --> 00:01:21.360 align:start position:0% will leave within seconds and you will 00:01:21.360 --> 00:01:23.590 align:start position:0% will leave within seconds and you will end<00:01:21.520><c> up</c><00:01:21.680><c> with</c><00:01:21.920><c> plenty</c><00:01:22.320><c> of</c><00:01:22.479><c> traffic</c><00:01:22.960><c> but</c><00:01:23.360><c> few</c> 00:01:23.590 --> 00:01:23.600 align:start position:0% end up with plenty of traffic but few 00:01:23.600 --> 00:01:26.550 align:start position:0% end up with plenty of traffic but few sales.<00:01:24.320><c> Now</c><00:01:24.720><c> imagine</c><00:01:25.280><c> another</c><00:01:25.680><c> store</c><00:01:26.080><c> get</c> 00:01:26.550 --> 00:01:26.560 align:start position:0% sales. Now imagine another store get 00:01:26.560 --> 00:01:29.749 align:start position:0% sales. Now imagine another store get only<00:01:27.119><c> 500</c><00:01:27.759><c> visitors</c><00:01:28.640><c> but</c><00:01:28.880><c> every</c><00:01:29.119><c> one</c><00:01:29.280><c> of</c><00:01:29.439><c> them</c> 00:01:29.749 --> 00:01:29.759 align:start position:0% only 500 visitors but every one of them 00:01:29.759 --> 00:01:31.990 align:start position:0% only 500 visitors but every one of them is<00:01:30.159><c> actively</c><00:01:30.720><c> looking</c><00:01:30.960><c> for</c><00:01:31.119><c> a</c><00:01:31.439><c> product</c><00:01:31.759><c> like</c> 00:01:31.990 --> 00:01:32.000 align:start position:0% is actively looking for a product like 00:01:32.000 --> 00:01:34.390 align:start position:0% is actively looking for a product like yours.<00:01:32.560><c> Which</c><00:01:32.880><c> store</c><00:01:33.200><c> do</c><00:01:33.439><c> you</c><00:01:33.680><c> think</c><00:01:33.920><c> is</c><00:01:34.159><c> more</c> 00:01:34.390 --> 00:01:34.400 align:start position:0% yours. Which store do you think is more 00:01:34.400 --> 00:01:36.469 align:start position:0% yours. Which store do you think is more likely<00:01:34.720><c> to</c><00:01:34.880><c> make</c><00:01:35.119><c> more</c><00:01:35.360><c> money?</c><00:01:35.920><c> That's</c><00:01:36.159><c> why</c> 00:01:36.469 --> 00:01:36.479 align:start position:0% likely to make more money? That's why 00:01:36.479 --> 00:01:38.789 align:start position:0% likely to make more money? That's why successful<00:01:36.960><c> Shopify</c><00:01:37.520><c> brands</c><00:01:37.920><c> don't</c><00:01:38.159><c> focus</c><00:01:38.479><c> on</c> 00:01:38.789 --> 00:01:38.799 align:start position:0% successful Shopify brands don't focus on 00:01:38.799 --> 00:01:41.429 align:start position:0% successful Shopify brands don't focus on attracting<00:01:39.520><c> everyone.</c><00:01:40.479><c> They</c><00:01:40.720><c> focus</c><00:01:41.040><c> on</c> 00:01:41.429 --> 00:01:41.439 align:start position:0% attracting everyone. They focus on 00:01:41.439 --> 00:01:43.429 align:start position:0% attracting everyone. They focus on attracting<00:01:42.000><c> the</c><00:01:42.240><c> right</c><00:01:42.479><c> people.</c><00:01:43.040><c> But</c><00:01:43.280><c> there</c> 00:01:43.429 --> 00:01:43.439 align:start position:0% attracting the right people. But there 00:01:43.439 --> 00:01:45.510 align:start position:0% attracting the right people. But there is<00:01:43.680><c> one</c><00:01:43.920><c> mistake</c><00:01:44.240><c> that</c><00:01:44.560><c> beginners</c><00:01:45.200><c> make</c> 00:01:45.510 --> 00:01:45.520 align:start position:0% is one mistake that beginners make 00:01:45.520 --> 00:01:47.910 align:start position:0% is one mistake that beginners make before<00:01:46.000><c> they</c><00:01:46.320><c> even</c><00:01:46.720><c> start</c><00:01:47.040><c> driving</c><00:01:47.439><c> traffic.</c> 00:01:47.910 --> 00:01:47.920 align:start position:0% before they even start driving traffic. 00:01:47.920 --> 00:01:49.910 align:start position:0% before they even start driving traffic. They<00:01:48.159><c> send</c><00:01:48.320><c> visitor</c><00:01:48.799><c> to</c><00:01:48.960><c> a</c><00:01:49.119><c> store</c><00:01:49.360><c> that</c><00:01:49.600><c> isn't</c> 00:01:49.910 --> 00:01:49.920 align:start position:0% They send visitor to a store that isn't 00:01:49.920 --> 00:01:52.069 align:start position:0% They send visitor to a store that isn't ready<00:01:50.240><c> to</c><00:01:50.479><c> convert</c><00:01:50.799><c> them.</c><00:01:51.119><c> Think</c><00:01:51.280><c> of</c><00:01:51.439><c> it</c><00:01:51.680><c> like</c> 00:01:52.069 --> 00:01:52.079 align:start position:0% ready to convert them. Think of it like 00:01:52.079 --> 00:01:54.389 align:start position:0% ready to convert them. Think of it like filling<00:01:52.399><c> a</c><00:01:52.720><c> bucket</c><00:01:53.119><c> with</c><00:01:53.360><c> holes.</c><00:01:54.079><c> You</c><00:01:54.320><c> can</c> 00:01:54.389 --> 00:01:54.399 align:start position:0% filling a bucket with holes. You can 00:01:54.399 --> 00:01:57.030 align:start position:0% filling a bucket with holes. You can keep<00:01:54.560><c> pouring</c><00:01:55.119><c> in</c><00:01:55.439><c> more</c><00:01:55.680><c> and</c><00:01:56.000><c> more</c><00:01:56.240><c> water,</c><00:01:56.799><c> but</c> 00:01:57.030 --> 00:01:57.040 align:start position:0% keep pouring in more and more water, but 00:01:57.040 --> 00:01:59.109 align:start position:0% keep pouring in more and more water, but you<00:01:57.200><c> will</c><00:01:57.439><c> never</c><00:01:57.680><c> fill</c><00:01:57.920><c> the</c><00:01:58.079><c> bucket</c><00:01:58.560><c> until</c><00:01:58.880><c> you</c> 00:01:59.109 --> 00:01:59.119 align:start position:0% you will never fill the bucket until you 00:01:59.119 --> 00:02:01.350 align:start position:0% you will never fill the bucket until you fix<00:01:59.439><c> the</c><00:01:59.680><c> leaks.</c><00:02:00.240><c> So,</c><00:02:00.479><c> before</c><00:02:00.719><c> we</c><00:02:00.880><c> talk</c><00:02:01.119><c> about</c> 00:02:01.350 --> 00:02:01.360 align:start position:0% fix the leaks. So, before we talk about 00:02:01.360 --> 00:02:03.590 align:start position:0% fix the leaks. So, before we talk about getting<00:02:01.759><c> more</c><00:02:02.000><c> traffic,</c><00:02:02.640><c> let's</c><00:02:02.960><c> make</c><00:02:03.200><c> sure</c> 00:02:03.590 --> 00:02:03.600 align:start position:0% getting more traffic, let's make sure 00:02:03.600 --> 00:02:05.830 align:start position:0% getting more traffic, let's make sure your<00:02:04.000><c> Shopify</c><00:02:04.479><c> store</c><00:02:04.799><c> is</c><00:02:05.040><c> ready</c><00:02:05.200><c> to</c><00:02:05.520><c> turn</c> 00:02:05.830 --> 00:02:05.840 align:start position:0% your Shopify store is ready to turn 00:02:05.840 --> 00:02:07.910 align:start position:0% your Shopify store is ready to turn those<00:02:06.159><c> visitors</c><00:02:06.640><c> into</c><00:02:06.960><c> customers.</c><00:02:07.600><c> Step</c> 00:02:07.910 --> 00:02:07.920 align:start position:0% those visitors into customers. Step 00:02:07.920 --> 00:02:10.150 align:start position:0% those visitors into customers. Step number<00:02:08.160><c> one,</c><00:02:08.640><c> make</c><00:02:08.879><c> sure</c><00:02:09.200><c> your</c><00:02:09.440><c> store</c><00:02:09.759><c> worth</c> 00:02:10.150 --> 00:02:10.160 align:start position:0% number one, make sure your store worth 00:02:10.160 --> 00:02:12.550 align:start position:0% number one, make sure your store worth visiting.<00:02:10.800><c> Before</c><00:02:11.120><c> you</c><00:02:11.280><c> spend</c><00:02:11.680><c> money</c><00:02:11.920><c> on</c><00:02:12.080><c> ads</c> 00:02:12.550 --> 00:02:12.560 align:start position:0% visiting. Before you spend money on ads 00:02:12.560 --> 00:02:14.790 align:start position:0% visiting. Before you spend money on ads or<00:02:12.879><c> starting</c><00:02:13.280><c> creating</c><00:02:13.680><c> content,</c><00:02:14.560><c> ask</c> 00:02:14.790 --> 00:02:14.800 align:start position:0% or starting creating content, ask 00:02:14.800 --> 00:02:17.830 align:start position:0% or starting creating content, ask yourself<00:02:15.360><c> one</c><00:02:15.680><c> question.</c><00:02:16.480><c> If</c><00:02:16.959><c> 1,000</c><00:02:17.520><c> people</c> 00:02:17.830 --> 00:02:17.840 align:start position:0% yourself one question. If 1,000 people 00:02:17.840 --> 00:02:20.070 align:start position:0% yourself one question. If 1,000 people visited<00:02:18.319><c> my</c><00:02:18.480><c> Shopify</c><00:02:18.879><c> store</c><00:02:19.200><c> today,</c><00:02:19.680><c> how</c><00:02:19.920><c> many</c> 00:02:20.070 --> 00:02:20.080 align:start position:0% visited my Shopify store today, how many 00:02:20.080 --> 00:02:22.390 align:start position:0% visited my Shopify store today, how many you<00:02:20.239><c> would</c><00:02:20.480><c> actually</c><00:02:20.879><c> buy?</c><00:02:21.680><c> Because</c><00:02:22.080><c> here</c><00:02:22.319><c> is</c> 00:02:22.390 --> 00:02:22.400 align:start position:0% you would actually buy? Because here is 00:02:22.400 --> 00:02:25.110 align:start position:0% you would actually buy? Because here is the<00:02:22.640><c> truth.</c><00:02:23.280><c> Traffic</c><00:02:23.760><c> doesn't</c><00:02:24.160><c> create</c><00:02:24.480><c> sales.</c> 00:02:25.110 --> 00:02:25.120 align:start position:0% the truth. Traffic doesn't create sales. 00:02:25.120 --> 00:02:27.110 align:start position:0% the truth. Traffic doesn't create sales. A<00:02:25.360><c> welloptimized</c><00:02:26.080><c> store</c><00:02:26.319><c> does.</c><00:02:26.720><c> If</c><00:02:26.879><c> your</c> 00:02:27.110 --> 00:02:27.120 align:start position:0% A welloptimized store does. If your 00:02:27.120 --> 00:02:29.990 align:start position:0% A welloptimized store does. If your store<00:02:27.440><c> looks</c><00:02:27.760><c> unprofessional,</c><00:02:28.959><c> load</c><00:02:29.280><c> slowly,</c> 00:02:29.990 --> 00:02:30.000 align:start position:0% store looks unprofessional, load slowly, 00:02:30.000 --> 00:02:31.830 align:start position:0% store looks unprofessional, load slowly, or<00:02:30.160><c> your</c><00:02:30.480><c> product</c><00:02:30.720><c> page</c><00:02:31.120><c> doesn't</c><00:02:31.440><c> answer</c> 00:02:31.830 --> 00:02:31.840 align:start position:0% or your product page doesn't answer 00:02:31.840 --> 00:02:34.150 align:start position:0% or your product page doesn't answer customers<00:02:32.560><c> questions,</c><00:02:33.440><c> people</c><00:02:33.680><c> will</c><00:02:33.920><c> leave</c> 00:02:34.150 --> 00:02:34.160 align:start position:0% customers questions, people will leave 00:02:34.160 --> 00:02:36.150 align:start position:0% customers questions, people will leave without<00:02:34.560><c> buying,</c><00:02:35.120><c> no</c><00:02:35.200><c> matter</c><00:02:35.599><c> how</c><00:02:35.920><c> much</c> 00:02:36.150 --> 00:02:36.160 align:start position:0% without buying, no matter how much 00:02:36.160 --> 00:02:39.270 align:start position:0% without buying, no matter how much traffic<00:02:36.560><c> you</c><00:02:36.879><c> get.</c><00:02:37.599><c> So</c><00:02:37.920><c> before</c><00:02:38.480><c> driving</c><00:02:38.959><c> more</c> 00:02:39.270 --> 00:02:39.280 align:start position:0% traffic you get. So before driving more 00:02:39.280 --> 00:02:41.350 align:start position:0% traffic you get. So before driving more visitors,<00:02:40.080><c> make</c><00:02:40.319><c> sure</c><00:02:40.480><c> your</c><00:02:40.720><c> store</c><00:02:40.959><c> is</c><00:02:41.200><c> ready</c> 00:02:41.350 --> 00:02:41.360 align:start position:0% visitors, make sure your store is ready 00:02:41.360 --> 00:02:44.229 align:start position:0% visitors, make sure your store is ready to<00:02:41.519><c> convert</c><00:02:41.920><c> them.</c><00:02:42.480><c> Start</c><00:02:42.800><c> with</c><00:02:43.040><c> the</c><00:02:43.280><c> basics.</c> 00:02:44.229 --> 00:02:44.239 align:start position:0% to convert them. Start with the basics. 00:02:44.239 --> 00:02:46.869 align:start position:0% to convert them. Start with the basics. Use<00:02:44.640><c> clear</c><00:02:45.040><c> product</c><00:02:45.360><c> title,</c><00:02:45.920><c> benefit</c><00:02:46.400><c> focused</c> 00:02:46.869 --> 00:02:46.879 align:start position:0% Use clear product title, benefit focused 00:02:46.879 --> 00:02:49.589 align:start position:0% Use clear product title, benefit focused descriptions,<00:02:47.760><c> highquality</c><00:02:48.400><c> images,</c><00:02:49.040><c> and</c><00:02:49.360><c> if</c> 00:02:49.589 --> 00:02:49.599 align:start position:0% descriptions, highquality images, and if 00:02:49.599 --> 00:02:52.470 align:start position:0% descriptions, highquality images, and if possible,<00:02:50.400><c> add</c><00:02:50.800><c> product</c><00:02:51.200><c> videos.</c><00:02:51.920><c> Then</c><00:02:52.160><c> check</c> 00:02:52.470 --> 00:02:52.480 align:start position:0% possible, add product videos. Then check 00:02:52.480 --> 00:02:55.110 align:start position:0% possible, add product videos. Then check your<00:02:52.800><c> store</c><00:02:53.120><c> on</c><00:02:53.360><c> mobile.</c><00:02:54.080><c> Make</c><00:02:54.319><c> navigation</c> 00:02:55.110 --> 00:02:55.120 align:start position:0% your store on mobile. Make navigation 00:02:55.120 --> 00:02:57.509 align:start position:0% your store on mobile. Make navigation simple<00:02:55.920><c> and</c><00:02:56.319><c> build</c><00:02:56.640><c> trust</c><00:02:56.879><c> with</c><00:02:57.120><c> customer</c> 00:02:57.509 --> 00:02:57.519 align:start position:0% simple and build trust with customer 00:02:57.519 --> 00:02:59.990 align:start position:0% simple and build trust with customer reviews.<00:02:58.400><c> Secure</c><00:02:58.800><c> payment</c><00:02:59.120><c> options</c><00:02:59.680><c> and</c> 00:02:59.990 --> 00:03:00.000 align:start position:0% reviews. Secure payment options and 00:03:00.000 --> 00:03:02.070 align:start position:0% reviews. Secure payment options and clear<00:03:00.400><c> shipping</c><00:03:00.720><c> and</c><00:03:00.959><c> return</c><00:03:01.280><c> policies.</c> 00:03:02.070 --> 00:03:02.080 align:start position:0% clear shipping and return policies. 00:03:02.080 --> 00:03:04.550 align:start position:0% clear shipping and return policies. These<00:03:02.560><c> may</c><00:03:02.800><c> seem</c><00:03:03.040><c> like</c><00:03:03.360><c> small</c><00:03:03.680><c> details,</c><00:03:04.159><c> but</c> 00:03:04.550 --> 00:03:04.560 align:start position:0% These may seem like small details, but 00:03:04.560 --> 00:03:06.949 align:start position:0% These may seem like small details, but together<00:03:05.120><c> they</c><00:03:05.440><c> have</c><00:03:05.519><c> a</c><00:03:05.840><c> huge</c><00:03:06.239><c> impact</c><00:03:06.640><c> on</c> 00:03:06.949 --> 00:03:06.959 align:start position:0% together they have a huge impact on 00:03:06.959 --> 00:03:09.110 align:start position:0% together they have a huge impact on whether<00:03:07.280><c> a</c><00:03:07.519><c> visitor</c><00:03:07.920><c> becomes</c><00:03:08.239><c> a</c><00:03:08.400><c> customer.</c><00:03:08.959><c> If</c> 00:03:09.110 --> 00:03:09.120 align:start position:0% whether a visitor becomes a customer. If 00:03:09.120 --> 00:03:10.790 align:start position:0% whether a visitor becomes a customer. If you<00:03:09.280><c> are</c><00:03:09.360><c> not</c><00:03:09.599><c> sure</c><00:03:09.840><c> whether</c><00:03:10.159><c> your</c><00:03:10.319><c> Shopify</c> 00:03:10.790 --> 00:03:10.800 align:start position:0% you are not sure whether your Shopify 00:03:10.800 --> 00:03:12.550 align:start position:0% you are not sure whether your Shopify store<00:03:10.959><c> is</c><00:03:11.200><c> fully</c><00:03:11.360><c> optimized,</c><00:03:11.920><c> our</c><00:03:12.159><c> team</c><00:03:12.400><c> at</c> 00:03:12.550 --> 00:03:12.560 align:start position:0% store is fully optimized, our team at 00:03:12.560 --> 00:03:14.869 align:start position:0% store is fully optimized, our team at ecom<00:03:12.879><c> clips</c><00:03:13.280><c> can</c><00:03:13.440><c> help.</c><00:03:14.000><c> Just</c><00:03:14.319><c> mail</c><00:03:14.560><c> us</c><00:03:14.720><c> at</c> 00:03:14.869 --> 00:03:14.879 align:start position:0% ecom clips can help. Just mail us at 00:03:14.879 --> 00:03:16.630 align:start position:0% ecom clips can help. Just mail us at info@eclips.com. 00:03:16.630 --> 00:03:16.640 align:start position:0% info@eclips.com. 00:03:16.640 --> 00:03:18.550 align:start position:0% info@eclips.com. We<00:03:16.800><c> have</c><00:03:16.959><c> also</c><00:03:17.200><c> created</c><00:03:17.680><c> detailed</c><00:03:18.080><c> Shopify</c> 00:03:18.550 --> 00:03:18.560 align:start position:0% We have also created detailed Shopify 00:03:18.560 --> 00:03:20.869 align:start position:0% We have also created detailed Shopify optimization<00:03:19.280><c> tutorials</c><00:03:20.000><c> here</c><00:03:20.239><c> on</c><00:03:20.560><c> YouTube</c> 00:03:20.869 --> 00:03:20.879 align:start position:0% optimization tutorials here on YouTube 00:03:20.879 --> 00:03:23.430 align:start position:0% optimization tutorials here on YouTube channel<00:03:21.440><c> if</c><00:03:21.680><c> you'd</c><00:03:21.920><c> like</c><00:03:22.319><c> to</c><00:03:22.640><c> learn</c><00:03:22.800><c> more.</c> 00:03:23.430 --> 00:03:23.440 align:start position:0% channel if you'd like to learn more. 00:03:23.440 --> 00:03:25.350 align:start position:0% channel if you'd like to learn more. Step<00:03:23.760><c> number</c><00:03:23.920><c> two,</c><00:03:24.319><c> know</c><00:03:24.560><c> exactly</c><00:03:24.959><c> who</c><00:03:25.200><c> you</c> 00:03:25.350 --> 00:03:25.360 align:start position:0% Step number two, know exactly who you 00:03:25.360 --> 00:03:27.830 align:start position:0% Step number two, know exactly who you are<00:03:25.519><c> selling</c><00:03:25.760><c> to.</c><00:03:26.560><c> Now</c><00:03:26.800><c> that</c><00:03:27.120><c> your</c><00:03:27.440><c> store</c><00:03:27.680><c> is</c> 00:03:27.830 --> 00:03:27.840 align:start position:0% are selling to. Now that your store is 00:03:27.840 --> 00:03:30.309 align:start position:0% are selling to. Now that your store is ready,<00:03:28.319><c> the</c><00:03:28.560><c> next</c><00:03:28.800><c> step</c><00:03:29.040><c> is</c><00:03:29.519><c> attracting</c><00:03:30.080><c> the</c> 00:03:30.309 --> 00:03:30.319 align:start position:0% ready, the next step is attracting the 00:03:30.319 --> 00:03:32.470 align:start position:0% ready, the next step is attracting the right<00:03:30.560><c> people.</c><00:03:30.959><c> One</c><00:03:31.200><c> mistake</c><00:03:31.440><c> I</c><00:03:31.760><c> see</c><00:03:32.000><c> many</c><00:03:32.319><c> new</c> 00:03:32.470 --> 00:03:32.480 align:start position:0% right people. One mistake I see many new 00:03:32.480 --> 00:03:34.869 align:start position:0% right people. One mistake I see many new Shopify<00:03:33.040><c> sellers</c><00:03:33.360><c> make</c><00:03:33.599><c> is</c><00:03:33.920><c> trying</c><00:03:34.159><c> to</c><00:03:34.319><c> market</c> 00:03:34.869 --> 00:03:34.879 align:start position:0% Shopify sellers make is trying to market 00:03:34.879 --> 00:03:37.990 align:start position:0% Shopify sellers make is trying to market their<00:03:35.280><c> products</c><00:03:36.080><c> to</c><00:03:36.480><c> everyone.</c><00:03:37.440><c> But</c><00:03:37.599><c> here</c><00:03:37.840><c> is</c> 00:03:37.990 --> 00:03:38.000 align:start position:0% their products to everyone. But here is 00:03:38.000 --> 00:03:39.670 align:start position:0% their products to everyone. But here is the<00:03:38.159><c> truth.</c><00:03:38.560><c> When</c><00:03:38.879><c> everyone</c><00:03:39.200><c> is</c><00:03:39.440><c> your</c> 00:03:39.670 --> 00:03:39.680 align:start position:0% the truth. When everyone is your 00:03:39.680 --> 00:03:41.910 align:start position:0% the truth. When everyone is your customer,<00:03:40.239><c> no</c><00:03:40.400><c> one</c><00:03:40.560><c> is</c><00:03:40.720><c> your</c><00:03:40.959><c> customer.</c><00:03:41.680><c> Let's</c> 00:03:41.910 --> 00:03:41.920 align:start position:0% customer, no one is your customer. Let's 00:03:41.920 --> 00:03:43.910 align:start position:0% customer, no one is your customer. Let's say<00:03:42.080><c> you</c><00:03:42.319><c> are</c><00:03:42.560><c> selling</c><00:03:43.040><c> premium</c><00:03:43.519><c> kitchen</c> 00:03:43.910 --> 00:03:43.920 align:start position:0% say you are selling premium kitchen 00:03:43.920 --> 00:03:46.710 align:start position:0% say you are selling premium kitchen products.<00:03:44.879><c> Your</c><00:03:45.120><c> ideal</c><00:03:45.599><c> customer</c><00:03:46.000><c> isn't</c><00:03:46.480><c> just</c> 00:03:46.710 --> 00:03:46.720 align:start position:0% products. Your ideal customer isn't just 00:03:46.720 --> 00:03:49.110 align:start position:0% products. Your ideal customer isn't just someone<00:03:47.040><c> who</c><00:03:47.360><c> owns</c><00:03:47.599><c> a</c><00:03:47.840><c> kitchen.</c><00:03:48.480><c> It's</c><00:03:48.799><c> someone</c> 00:03:49.110 --> 00:03:49.120 align:start position:0% someone who owns a kitchen. It's someone 00:03:49.120 --> 00:03:51.350 align:start position:0% someone who owns a kitchen. It's someone who<00:03:49.360><c> enjoys</c><00:03:49.920><c> cooking,</c><00:03:50.480><c> watches</c><00:03:50.959><c> recipe</c> 00:03:51.350 --> 00:03:51.360 align:start position:0% who enjoys cooking, watches recipe 00:03:51.360 --> 00:03:54.390 align:start position:0% who enjoys cooking, watches recipe videos,<00:03:52.000><c> follow</c><00:03:52.560><c> food</c><00:03:52.879><c> creators,</c><00:03:53.840><c> or</c><00:03:54.080><c> is</c> 00:03:54.390 --> 00:03:54.400 align:start position:0% videos, follow food creators, or is 00:03:54.400 --> 00:03:56.309 align:start position:0% videos, follow food creators, or is actively<00:03:55.040><c> looking</c><00:03:55.440><c> for</c><00:03:55.680><c> better</c><00:03:56.000><c> kitchen</c> 00:03:56.309 --> 00:03:56.319 align:start position:0% actively looking for better kitchen 00:03:56.319 --> 00:03:58.309 align:start position:0% actively looking for better kitchen tools.<00:03:56.879><c> Before</c><00:03:57.120><c> you</c><00:03:57.360><c> spend</c><00:03:57.680><c> money</c><00:03:57.920><c> on</c> 00:03:58.309 --> 00:03:58.319 align:start position:0% tools. Before you spend money on 00:03:58.319 --> 00:04:01.030 align:start position:0% tools. Before you spend money on marketing,<00:03:58.959><c> answer</c><00:03:59.280><c> a</c><00:03:59.519><c> few</c><00:03:59.760><c> simple</c><00:04:00.159><c> question.</c> 00:04:01.030 --> 00:04:01.040 align:start position:0% marketing, answer a few simple question. 00:04:01.040 --> 00:04:03.270 align:start position:0% marketing, answer a few simple question. Who<00:04:01.280><c> is</c><00:04:01.439><c> your</c><00:04:01.760><c> ideal</c><00:04:02.159><c> customer?</c><00:04:02.799><c> How</c><00:04:02.959><c> old</c><00:04:03.120><c> are</c> 00:04:03.270 --> 00:04:03.280 align:start position:0% Who is your ideal customer? How old are 00:04:03.280 --> 00:04:05.589 align:start position:0% Who is your ideal customer? How old are they?<00:04:03.760><c> What</c><00:04:03.920><c> are</c><00:04:04.080><c> they</c><00:04:04.319><c> interested</c><00:04:04.799><c> in?</c><00:04:05.360><c> Where</c> 00:04:05.589 --> 00:04:05.599 align:start position:0% they? What are they interested in? Where 00:04:05.599 --> 00:04:07.750 align:start position:0% they? What are they interested in? Where do<00:04:05.760><c> you</c><00:04:05.920><c> spend</c><00:04:06.239><c> their</c><00:04:06.560><c> time</c><00:04:06.799><c> online?</c><00:04:07.519><c> The</c> 00:04:07.750 --> 00:04:07.760 align:start position:0% do you spend their time online? The 00:04:07.760 --> 00:04:10.390 align:start position:0% do you spend their time online? The clearer<00:04:08.159><c> you</c><00:04:08.400><c> are</c><00:04:08.640><c> about</c><00:04:09.040><c> your</c><00:04:09.280><c> audience,</c><00:04:10.239><c> the</c> 00:04:10.390 --> 00:04:10.400 align:start position:0% clearer you are about your audience, the 00:04:10.400 --> 00:04:12.710 align:start position:0% clearer you are about your audience, the easier<00:04:10.799><c> it</c><00:04:11.040><c> becomes</c><00:04:11.360><c> to</c><00:04:11.599><c> create</c><00:04:11.920><c> content,</c> 00:04:12.710 --> 00:04:12.720 align:start position:0% easier it becomes to create content, 00:04:12.720 --> 00:04:15.509 align:start position:0% easier it becomes to create content, choose<00:04:13.040><c> influencers,</c><00:04:14.080><c> run</c><00:04:14.319><c> ads,</c><00:04:14.959><c> and</c><00:04:15.280><c> write</c> 00:04:15.509 --> 00:04:15.519 align:start position:0% choose influencers, run ads, and write 00:04:15.519 --> 00:04:17.749 align:start position:0% choose influencers, run ads, and write messages<00:04:16.000><c> that</c><00:04:16.400><c> actually</c><00:04:16.880><c> connect</c><00:04:17.199><c> with</c><00:04:17.519><c> the</c> 00:04:17.749 --> 00:04:17.759 align:start position:0% messages that actually connect with the 00:04:17.759 --> 00:04:19.749 align:start position:0% messages that actually connect with the right<00:04:18.000><c> people.</c><00:04:18.479><c> Once</c><00:04:18.720><c> you</c><00:04:18.880><c> are</c><00:04:19.040><c> exactly</c><00:04:19.440><c> know</c> 00:04:19.749 --> 00:04:19.759 align:start position:0% right people. Once you are exactly know 00:04:19.759 --> 00:04:21.430 align:start position:0% right people. Once you are exactly know who<00:04:19.919><c> you</c><00:04:20.079><c> are</c><00:04:20.239><c> trying</c><00:04:20.400><c> to</c><00:04:20.560><c> reach,</c><00:04:20.959><c> it's</c><00:04:21.280><c> time</c> 00:04:21.430 --> 00:04:21.440 align:start position:0% who you are trying to reach, it's time 00:04:21.440 --> 00:04:23.670 align:start position:0% who you are trying to reach, it's time to<00:04:21.680><c> bring</c><00:04:22.000><c> them</c><00:04:22.240><c> to</c><00:04:22.479><c> your</c><00:04:22.800><c> store.</c><00:04:23.280><c> So,</c><00:04:23.440><c> let's</c> 00:04:23.670 --> 00:04:23.680 align:start position:0% to bring them to your store. So, let's 00:04:23.680 --> 00:04:25.430 align:start position:0% to bring them to your store. So, let's start<00:04:23.919><c> with</c><00:04:24.160><c> one</c><00:04:24.400><c> of</c><00:04:24.479><c> the</c><00:04:24.639><c> fastest</c><00:04:25.040><c> traffic</c> 00:04:25.430 --> 00:04:25.440 align:start position:0% start with one of the fastest traffic 00:04:25.440 --> 00:04:27.430 align:start position:0% start with one of the fastest traffic strategies<00:04:26.000><c> for</c><00:04:26.240><c> Shopify</c><00:04:26.880><c> business.</c> 00:04:27.430 --> 00:04:27.440 align:start position:0% strategies for Shopify business. 00:04:27.440 --> 00:04:29.189 align:start position:0% strategies for Shopify business. Strategy<00:04:27.919><c> number</c><00:04:28.160><c> one,</c><00:04:28.479><c> influencer</c> 00:04:29.189 --> 00:04:29.199 align:start position:0% Strategy number one, influencer 00:04:29.199 --> 00:04:30.950 align:start position:0% Strategy number one, influencer marketing.<00:04:29.759><c> Most</c><00:04:30.080><c> beginners</c><00:04:30.639><c> choose</c> 00:04:30.950 --> 00:04:30.960 align:start position:0% marketing. Most beginners choose 00:04:30.960 --> 00:04:33.270 align:start position:0% marketing. Most beginners choose influencer<00:04:31.680><c> based</c><00:04:31.919><c> on</c><00:04:32.160><c> follower</c><00:04:32.560><c> count.</c> 00:04:33.270 --> 00:04:33.280 align:start position:0% influencer based on follower count. 00:04:33.280 --> 00:04:35.909 align:start position:0% influencer based on follower count. That's<00:04:33.440><c> a</c><00:04:33.680><c> mistake.</c><00:04:34.560><c> The</c><00:04:34.800><c> best</c><00:04:35.040><c> influencer</c> 00:04:35.909 --> 00:04:35.919 align:start position:0% That's a mistake. The best influencer 00:04:35.919 --> 00:04:38.550 align:start position:0% That's a mistake. The best influencer isn't<00:04:36.400><c> the</c><00:04:36.639><c> one</c><00:04:36.880><c> with</c><00:04:37.199><c> the</c><00:04:37.360><c> biggest</c><00:04:37.680><c> audience.</c> 00:04:38.550 --> 00:04:38.560 align:start position:0% isn't the one with the biggest audience. 00:04:38.560 --> 00:04:40.870 align:start position:0% isn't the one with the biggest audience. It's<00:04:38.800><c> the</c><00:04:39.040><c> one</c><00:04:39.360><c> with</c><00:04:39.600><c> the</c><00:04:39.759><c> right</c><00:04:40.000><c> audience.</c><00:04:40.639><c> If</c> 00:04:40.870 --> 00:04:40.880 align:start position:0% It's the one with the right audience. If 00:04:40.880 --> 00:04:42.629 align:start position:0% It's the one with the right audience. If you're<00:04:41.040><c> selling</c><00:04:41.360><c> fitness</c><00:04:41.759><c> products,</c><00:04:42.320><c> partner</c> 00:04:42.629 --> 00:04:42.639 align:start position:0% you're selling fitness products, partner 00:04:42.639 --> 00:04:44.710 align:start position:0% you're selling fitness products, partner with<00:04:42.960><c> fitness</c><00:04:43.360><c> creators,</c><00:04:44.080><c> selling</c><00:04:44.479><c> home</c> 00:04:44.710 --> 00:04:44.720 align:start position:0% with fitness creators, selling home 00:04:44.720 --> 00:04:46.790 align:start position:0% with fitness creators, selling home decor,<00:04:45.440><c> work</c><00:04:45.680><c> with</c><00:04:45.919><c> home</c><00:04:46.160><c> and</c><00:04:46.479><c> style</c> 00:04:46.790 --> 00:04:46.800 align:start position:0% decor, work with home and style 00:04:46.800 --> 00:04:48.950 align:start position:0% decor, work with home and style creators.<00:04:47.440><c> Here's</c><00:04:47.680><c> a</c><00:04:47.919><c> simple</c><00:04:48.080><c> pro</c><00:04:48.320><c> tip.</c> 00:04:48.950 --> 00:04:48.960 align:start position:0% creators. Here's a simple pro tip. 00:04:48.960 --> 00:04:51.670 align:start position:0% creators. Here's a simple pro tip. Before<00:04:49.360><c> contracting</c><00:04:49.919><c> an</c><00:04:50.400><c> influencer,</c><00:04:51.440><c> read</c> 00:04:51.670 --> 00:04:51.680 align:start position:0% Before contracting an influencer, read 00:04:51.680 --> 00:04:53.590 align:start position:0% Before contracting an influencer, read their<00:04:51.919><c> comments.</c><00:04:52.560><c> If</c><00:04:52.800><c> people</c><00:04:52.960><c> are</c><00:04:53.199><c> asking</c> 00:04:53.590 --> 00:04:53.600 align:start position:0% their comments. If people are asking 00:04:53.600 --> 00:04:55.909 align:start position:0% their comments. If people are asking things<00:04:53.919><c> like</c><00:04:54.320><c> where</c><00:04:54.560><c> can</c><00:04:54.720><c> I</c><00:04:54.880><c> buy</c><00:04:55.120><c> this</c><00:04:55.440><c> or</c> 00:04:55.909 --> 00:04:55.919 align:start position:0% things like where can I buy this or 00:04:55.919 --> 00:04:58.710 align:start position:0% things like where can I buy this or link,<00:04:56.240><c> please,</c><00:04:56.800><c> that's</c><00:04:57.199><c> exactly</c><00:04:57.680><c> a</c><00:04:58.000><c> sign</c><00:04:58.400><c> they</c> 00:04:58.710 --> 00:04:58.720 align:start position:0% link, please, that's exactly a sign they 00:04:58.720 --> 00:05:01.110 align:start position:0% link, please, that's exactly a sign they have<00:04:58.800><c> an</c><00:04:59.120><c> audience</c><00:04:59.520><c> that</c><00:04:59.840><c> actually</c><00:05:00.240><c> buys,</c><00:05:00.880><c> not</c> 00:05:01.110 --> 00:05:01.120 align:start position:0% have an audience that actually buys, not 00:05:01.120 --> 00:05:03.110 align:start position:0% have an audience that actually buys, not just<00:05:01.360><c> watches.</c><00:05:02.000><c> Once</c><00:05:02.240><c> you</c><00:05:02.400><c> have</c><00:05:02.560><c> found</c><00:05:02.880><c> the</c> 00:05:03.110 --> 00:05:03.120 align:start position:0% just watches. Once you have found the 00:05:03.120 --> 00:05:05.189 align:start position:0% just watches. Once you have found the right<00:05:03.280><c> creator,</c><00:05:03.840><c> reach</c><00:05:04.160><c> out</c><00:05:04.400><c> and</c><00:05:04.720><c> let</c><00:05:04.960><c> them</c> 00:05:05.189 --> 00:05:05.199 align:start position:0% right creator, reach out and let them 00:05:05.199 --> 00:05:07.110 align:start position:0% right creator, reach out and let them showcase<00:05:05.600><c> your</c><00:05:05.840><c> product</c><00:05:06.160><c> naturally.</c><00:05:06.880><c> Their</c> 00:05:07.110 --> 00:05:07.120 align:start position:0% showcase your product naturally. Their 00:05:07.120 --> 00:05:08.950 align:start position:0% showcase your product naturally. Their audience<00:05:07.520><c> already</c><00:05:07.840><c> trusts</c><00:05:08.160><c> them,</c><00:05:08.720><c> which</c> 00:05:08.950 --> 00:05:08.960 align:start position:0% audience already trusts them, which 00:05:08.960 --> 00:05:11.270 align:start position:0% audience already trusts them, which means<00:05:09.280><c> you</c><00:05:09.520><c> are</c><00:05:09.840><c> building</c><00:05:10.240><c> credibility</c><00:05:11.039><c> from</c> 00:05:11.270 --> 00:05:11.280 align:start position:0% means you are building credibility from 00:05:11.280 --> 00:05:13.510 align:start position:0% means you are building credibility from day<00:05:11.520><c> one.</c><00:05:11.919><c> It's</c><00:05:12.160><c> one</c><00:05:12.320><c> of</c><00:05:12.400><c> the</c><00:05:12.560><c> fastest</c><00:05:12.960><c> ways</c><00:05:13.280><c> to</c> 00:05:13.510 --> 00:05:13.520 align:start position:0% day one. It's one of the fastest ways to 00:05:13.520 --> 00:05:16.230 align:start position:0% day one. It's one of the fastest ways to drive<00:05:13.919><c> qualified</c><00:05:14.639><c> traffic</c><00:05:15.120><c> to</c><00:05:15.360><c> a</c><00:05:15.520><c> new</c><00:05:15.680><c> Shopify</c> 00:05:16.230 --> 00:05:16.240 align:start position:0% drive qualified traffic to a new Shopify 00:05:16.240 --> 00:05:18.870 align:start position:0% drive qualified traffic to a new Shopify store.<00:05:17.120><c> But</c><00:05:17.440><c> what</c><00:05:17.680><c> if</c><00:05:17.919><c> you</c><00:05:18.240><c> don't</c><00:05:18.479><c> have</c><00:05:18.639><c> the</c> 00:05:18.870 --> 00:05:18.880 align:start position:0% store. But what if you don't have the 00:05:18.880 --> 00:05:21.189 align:start position:0% store. But what if you don't have the budget<00:05:19.280><c> to</c><00:05:19.440><c> pay</c><00:05:19.759><c> creators?</c><00:05:20.560><c> So,</c><00:05:20.720><c> here</c><00:05:20.880><c> is</c><00:05:21.039><c> a</c> 00:05:21.189 --> 00:05:21.199 align:start position:0% budget to pay creators? So, here is a 00:05:21.199 --> 00:05:23.110 align:start position:0% budget to pay creators? So, here is a strategy<00:05:21.600><c> that</c><00:05:21.919><c> cost</c><00:05:22.160><c> time</c><00:05:22.560><c> instead</c><00:05:22.880><c> of</c> 00:05:23.110 --> 00:05:23.120 align:start position:0% strategy that cost time instead of 00:05:23.120 --> 00:05:25.270 align:start position:0% strategy that cost time instead of money.<00:05:23.600><c> Strategy</c><00:05:24.080><c> number</c><00:05:24.320><c> two,</c><00:05:24.800><c> content</c> 00:05:25.270 --> 00:05:25.280 align:start position:0% money. Strategy number two, content 00:05:25.280 --> 00:05:27.510 align:start position:0% money. Strategy number two, content marketing.<00:05:26.000><c> Imagine</c><00:05:26.479><c> someone</c><00:05:26.800><c> discover</c><00:05:27.280><c> your</c> 00:05:27.510 --> 00:05:27.520 align:start position:0% marketing. Imagine someone discover your 00:05:27.520 --> 00:05:29.430 align:start position:0% marketing. Imagine someone discover your product<00:05:27.840><c> through</c><00:05:28.160><c> a</c><00:05:28.479><c> 20-</c><00:05:28.720><c> secondond</c><00:05:29.039><c> Tik</c><00:05:29.199><c> Tok</c> 00:05:29.430 --> 00:05:29.440 align:start position:0% product through a 20- secondond Tik Tok 00:05:29.440 --> 00:05:32.390 align:start position:0% product through a 20- secondond Tik Tok video.<00:05:30.080><c> They</c><00:05:30.320><c> don't</c><00:05:30.560><c> buy.</c><00:05:31.360><c> A</c><00:05:31.520><c> few</c><00:05:31.680><c> days</c><00:05:31.919><c> later,</c> 00:05:32.390 --> 00:05:32.400 align:start position:0% video. They don't buy. A few days later, 00:05:32.400 --> 00:05:35.110 align:start position:0% video. They don't buy. A few days later, they<00:05:32.720><c> see</c><00:05:32.960><c> another</c><00:05:33.440><c> video</c><00:05:33.680><c> from</c><00:05:33.919><c> your</c><00:05:34.240><c> brand,</c> 00:05:35.110 --> 00:05:35.120 align:start position:0% they see another video from your brand, 00:05:35.120 --> 00:05:37.590 align:start position:0% they see another video from your brand, then<00:05:35.360><c> an</c><00:05:35.600><c> Instagram</c><00:05:36.080><c> reel,</c><00:05:36.800><c> maybe</c><00:05:37.039><c> a</c><00:05:37.199><c> YouTube</c> 00:05:37.590 --> 00:05:37.600 align:start position:0% then an Instagram reel, maybe a YouTube 00:05:37.600 --> 00:05:39.670 align:start position:0% then an Instagram reel, maybe a YouTube short.<00:05:38.160><c> By</c><00:05:38.320><c> the</c><00:05:38.560><c> time</c><00:05:38.800><c> they</c><00:05:39.120><c> visit</c><00:05:39.440><c> your</c> 00:05:39.670 --> 00:05:39.680 align:start position:0% short. By the time they visit your 00:05:39.680 --> 00:05:41.909 align:start position:0% short. By the time they visit your store,<00:05:40.080><c> they</c><00:05:40.400><c> already</c><00:05:40.800><c> know</c><00:05:41.039><c> who</c><00:05:41.280><c> you</c><00:05:41.520><c> are.</c> 00:05:41.909 --> 00:05:41.919 align:start position:0% store, they already know who you are. 00:05:41.919 --> 00:05:44.070 align:start position:0% store, they already know who you are. That's<00:05:42.240><c> the</c><00:05:42.479><c> power</c><00:05:42.720><c> of</c><00:05:42.960><c> content</c><00:05:43.280><c> marketing.</c> 00:05:44.070 --> 00:05:44.080 align:start position:0% That's the power of content marketing. 00:05:44.080 --> 00:05:46.150 align:start position:0% That's the power of content marketing. Instead<00:05:44.400><c> of</c><00:05:44.639><c> constantly</c><00:05:45.199><c> asking</c><00:05:45.600><c> people</c><00:05:45.919><c> to</c> 00:05:46.150 --> 00:05:46.160 align:start position:0% Instead of constantly asking people to 00:05:46.160 --> 00:05:48.310 align:start position:0% Instead of constantly asking people to buy<00:05:46.400><c> your</c><00:05:46.639><c> product,</c><00:05:47.280><c> create</c><00:05:47.600><c> content</c><00:05:47.919><c> that</c> 00:05:48.310 --> 00:05:48.320 align:start position:0% buy your product, create content that 00:05:48.320 --> 00:05:51.830 align:start position:0% buy your product, create content that educate,<00:05:49.440><c> entertains,</c><00:05:50.400><c> solve</c><00:05:50.639><c> a</c><00:05:50.960><c> problem,</c><00:05:51.520><c> or</c> 00:05:51.830 --> 00:05:51.840 align:start position:0% educate, entertains, solve a problem, or 00:05:51.840 --> 00:05:53.830 align:start position:0% educate, entertains, solve a problem, or shows<00:05:52.160><c> your</c><00:05:52.479><c> product</c><00:05:52.720><c> in</c><00:05:52.960><c> action.</c><00:05:53.759><c> For</c> 00:05:53.830 --> 00:05:53.840 align:start position:0% shows your product in action. For 00:05:53.840 --> 00:05:55.590 align:start position:0% shows your product in action. For example,<00:05:54.400><c> if</c><00:05:54.639><c> you're</c><00:05:54.880><c> selling</c><00:05:55.199><c> kitchen</c> 00:05:55.590 --> 00:05:55.600 align:start position:0% example, if you're selling kitchen 00:05:55.600 --> 00:05:57.510 align:start position:0% example, if you're selling kitchen products,<00:05:56.240><c> don't</c><00:05:56.560><c> just</c><00:05:56.800><c> post</c><00:05:57.199><c> product</c> 00:05:57.510 --> 00:05:57.520 align:start position:0% products, don't just post product 00:05:57.520 --> 00:06:00.070 align:start position:0% products, don't just post product photos.<00:05:58.240><c> share</c><00:05:58.560><c> quick</c><00:05:58.880><c> recipes,</c><00:05:59.680><c> cooking</c> 00:06:00.070 --> 00:06:00.080 align:start position:0% photos. share quick recipes, cooking 00:06:00.080 --> 00:06:02.390 align:start position:0% photos. share quick recipes, cooking tips,<00:06:00.639><c> or</c><00:06:00.880><c> simple</c><00:06:01.199><c> kitchen</c><00:06:01.520><c> hacks</c><00:06:01.919><c> using</c><00:06:02.160><c> your</c> 00:06:02.390 --> 00:06:02.400 align:start position:0% tips, or simple kitchen hacks using your 00:06:02.400 --> 00:06:05.350 align:start position:0% tips, or simple kitchen hacks using your products.<00:06:03.440><c> The</c><00:06:03.600><c> best</c><00:06:03.840><c> part,</c><00:06:04.319><c> you</c><00:06:04.639><c> don't</c><00:06:05.039><c> need</c> 00:06:05.350 --> 00:06:05.360 align:start position:0% products. The best part, you don't need 00:06:05.360 --> 00:06:07.830 align:start position:0% products. The best part, you don't need excessive<00:06:06.080><c> equipment.</c><00:06:07.120><c> Your</c><00:06:07.360><c> phone</c><00:06:07.600><c> is</c> 00:06:07.830 --> 00:06:07.840 align:start position:0% excessive equipment. Your phone is 00:06:07.840 --> 00:06:09.909 align:start position:0% excessive equipment. Your phone is enough<00:06:08.080><c> to</c><00:06:08.319><c> get</c><00:06:08.560><c> started.</c><00:06:09.120><c> Now,</c><00:06:09.360><c> you</c><00:06:09.520><c> can</c><00:06:09.680><c> also</c> 00:06:09.909 --> 00:06:09.919 align:start position:0% enough to get started. Now, you can also 00:06:09.919 --> 00:06:12.629 align:start position:0% enough to get started. Now, you can also use<00:06:10.160><c> real</c><00:06:10.560><c> user</c><00:06:10.960><c> generated</c><00:06:11.600><c> videos</c><00:06:12.319><c> because</c> 00:06:12.629 --> 00:06:12.639 align:start position:0% use real user generated videos because 00:06:12.639 --> 00:06:15.189 align:start position:0% use real user generated videos because people<00:06:12.960><c> often</c><00:06:13.360><c> trust</c><00:06:13.840><c> real</c><00:06:14.319><c> experience</c><00:06:14.960><c> more</c> 00:06:15.189 --> 00:06:15.199 align:start position:0% people often trust real experience more 00:06:15.199 --> 00:06:17.430 align:start position:0% people often trust real experience more than<00:06:15.440><c> polished</c><00:06:16.000><c> ads.</c><00:06:16.720><c> So,</c><00:06:16.880><c> if</c><00:06:17.039><c> you're</c><00:06:17.280><c> not</c> 00:06:17.430 --> 00:06:17.440 align:start position:0% than polished ads. So, if you're not 00:06:17.440 --> 00:06:19.189 align:start position:0% than polished ads. So, if you're not sure<00:06:17.680><c> what</c><00:06:18.000><c> to</c><00:06:18.160><c> post,</c><00:06:18.639><c> study</c><00:06:18.880><c> your</c> 00:06:19.189 --> 00:06:19.199 align:start position:0% sure what to post, study your 00:06:19.199 --> 00:06:21.189 align:start position:0% sure what to post, study your competitors,<00:06:19.919><c> find</c><00:06:20.080><c> the</c><00:06:20.400><c> content</c><00:06:20.720><c> that's</c> 00:06:21.189 --> 00:06:21.199 align:start position:0% competitors, find the content that's 00:06:21.199 --> 00:06:23.350 align:start position:0% competitors, find the content that's getting<00:06:21.600><c> the</c><00:06:21.919><c> most</c><00:06:22.160><c> views,</c><00:06:22.639><c> then</c><00:06:22.960><c> create</c><00:06:23.199><c> your</c> 00:06:23.350 --> 00:06:23.360 align:start position:0% getting the most views, then create your 00:06:23.360 --> 00:06:25.590 align:start position:0% getting the most views, then create your own<00:06:23.600><c> version</c><00:06:24.000><c> with</c><00:06:24.319><c> your</c><00:06:24.479><c> own</c><00:06:24.720><c> style.</c><00:06:25.280><c> AI</c> 00:06:25.590 --> 00:06:25.600 align:start position:0% own version with your own style. AI 00:06:25.600 --> 00:06:27.909 align:start position:0% own version with your own style. AI tools<00:06:25.919><c> can</c><00:06:26.160><c> also</c><00:06:26.560><c> help</c><00:06:26.800><c> you</c><00:06:27.280><c> uh</c><00:06:27.520><c> generate</c> 00:06:27.909 --> 00:06:27.919 align:start position:0% tools can also help you uh generate 00:06:27.919 --> 00:06:30.790 align:start position:0% tools can also help you uh generate ideas,<00:06:28.639><c> speed</c><00:06:28.960><c> up</c><00:06:29.199><c> your</c><00:06:29.680><c> workflow.</c><00:06:30.400><c> One</c><00:06:30.639><c> good</c> 00:06:30.790 --> 00:06:30.800 align:start position:0% ideas, speed up your workflow. One good 00:06:30.800 --> 00:06:32.469 align:start position:0% ideas, speed up your workflow. One good video<00:06:31.120><c> probably</c><00:06:31.600><c> won't</c><00:06:31.840><c> change</c><00:06:32.080><c> your</c> 00:06:32.469 --> 00:06:32.479 align:start position:0% video probably won't change your 00:06:32.479 --> 00:06:34.550 align:start position:0% video probably won't change your business<00:06:32.800><c> overnight,</c><00:06:33.440><c> but</c><00:06:33.840><c> consistent</c> 00:06:34.550 --> 00:06:34.560 align:start position:0% business overnight, but consistent 00:06:34.560 --> 00:06:36.629 align:start position:0% business overnight, but consistent content<00:06:35.039><c> can</c><00:06:35.360><c> build</c><00:06:35.600><c> trust</c><00:06:36.080><c> and</c><00:06:36.400><c> keep</c> 00:06:36.629 --> 00:06:36.639 align:start position:0% content can build trust and keep 00:06:36.639 --> 00:06:38.550 align:start position:0% content can build trust and keep bringing<00:06:37.039><c> free</c><00:06:37.280><c> traffic</c><00:06:37.680><c> to</c><00:06:37.840><c> your</c><00:06:38.000><c> Shopify</c> 00:06:38.550 --> 00:06:38.560 align:start position:0% bringing free traffic to your Shopify 00:06:38.560 --> 00:06:41.110 align:start position:0% bringing free traffic to your Shopify store<00:06:38.960><c> over</c><00:06:39.280><c> time.</c><00:06:39.840><c> Now,</c><00:06:40.160><c> getting</c><00:06:40.479><c> visitor</c><00:06:40.880><c> is</c> 00:06:41.110 --> 00:06:41.120 align:start position:0% store over time. Now, getting visitor is 00:06:41.120 --> 00:06:43.189 align:start position:0% store over time. Now, getting visitor is one<00:06:41.360><c> thing,</c><00:06:41.680><c> but</c><00:06:42.000><c> how</c><00:06:42.240><c> do</c><00:06:42.400><c> you</c><00:06:42.639><c> bring</c><00:06:42.880><c> them</c> 00:06:43.189 --> 00:06:43.199 align:start position:0% one thing, but how do you bring them 00:06:43.199 --> 00:06:45.430 align:start position:0% one thing, but how do you bring them back<00:06:43.520><c> after</c><00:06:43.840><c> they</c><00:06:44.160><c> leave?</c><00:06:44.880><c> That's</c><00:06:45.120><c> where</c> 00:06:45.430 --> 00:06:45.440 align:start position:0% back after they leave? That's where 00:06:45.440 --> 00:06:47.830 align:start position:0% back after they leave? That's where email<00:06:45.840><c> marketing</c><00:06:46.240><c> comes</c><00:06:46.479><c> in.</c><00:06:47.120><c> So,</c><00:06:47.360><c> strategy</c> 00:06:47.830 --> 00:06:47.840 align:start position:0% email marketing comes in. So, strategy 00:06:47.840 --> 00:06:49.990 align:start position:0% email marketing comes in. So, strategy number<00:06:48.000><c> three,</c><00:06:48.479><c> email</c><00:06:48.880><c> marketing.</c><00:06:49.600><c> Here's</c><00:06:49.840><c> a</c> 00:06:49.990 --> 00:06:50.000 align:start position:0% number three, email marketing. Here's a 00:06:50.000 --> 00:06:51.590 align:start position:0% number three, email marketing. Here's a question.<00:06:50.479><c> What</c><00:06:50.720><c> happens</c><00:06:50.960><c> when</c><00:06:51.280><c> someone</c> 00:06:51.590 --> 00:06:51.600 align:start position:0% question. What happens when someone 00:06:51.600 --> 00:06:53.749 align:start position:0% question. What happens when someone visit<00:06:51.919><c> your</c><00:06:52.240><c> store,</c><00:06:52.639><c> browse</c><00:06:52.960><c> a</c><00:06:53.199><c> few</c><00:06:53.360><c> products</c> 00:06:53.749 --> 00:06:53.759 align:start position:0% visit your store, browse a few products 00:06:53.759 --> 00:06:56.070 align:start position:0% visit your store, browse a few products and<00:06:54.000><c> leave</c><00:06:54.240><c> without</c><00:06:54.639><c> buying?</c><00:06:55.280><c> For</c><00:06:55.520><c> most</c><00:06:55.759><c> of</c> 00:06:56.070 --> 00:06:56.080 align:start position:0% and leave without buying? For most of 00:06:56.080 --> 00:06:58.309 align:start position:0% and leave without buying? For most of your<00:06:56.240><c> stores,</c><00:06:56.560><c> they</c><00:06:56.800><c> are</c><00:06:56.880><c> gone</c><00:06:57.360><c> forever.</c><00:06:58.160><c> But</c> 00:06:58.309 --> 00:06:58.319 align:start position:0% your stores, they are gone forever. But 00:06:58.319 --> 00:07:00.309 align:start position:0% your stores, they are gone forever. But it<00:06:58.560><c> doesn't</c><00:06:58.720><c> have</c><00:06:58.880><c> to</c><00:06:59.039><c> be</c><00:06:59.120><c> that</c><00:06:59.360><c> way.</c><00:07:00.080><c> That's</c> 00:07:00.309 --> 00:07:00.319 align:start position:0% it doesn't have to be that way. That's 00:07:00.319 --> 00:07:02.550 align:start position:0% it doesn't have to be that way. That's why<00:07:00.560><c> email</c><00:07:00.880><c> marketing</c><00:07:01.280><c> is</c><00:07:01.520><c> so</c><00:07:01.759><c> valuable.</c> 00:07:02.550 --> 00:07:02.560 align:start position:0% why email marketing is so valuable. 00:07:02.560 --> 00:07:05.189 align:start position:0% why email marketing is so valuable. Instead<00:07:02.880><c> of</c><00:07:03.120><c> hoping</c><00:07:03.599><c> visitors</c><00:07:04.400><c> come</c><00:07:04.639><c> back</c><00:07:04.960><c> on</c> 00:07:05.189 --> 00:07:05.199 align:start position:0% Instead of hoping visitors come back on 00:07:05.199 --> 00:07:07.589 align:start position:0% Instead of hoping visitors come back on your<00:07:05.360><c> own,</c><00:07:06.080><c> you</c><00:07:06.319><c> can</c><00:07:06.560><c> stay</c><00:07:06.800><c> connected</c><00:07:07.199><c> and</c> 00:07:07.589 --> 00:07:07.599 align:start position:0% your own, you can stay connected and 00:07:07.599 --> 00:07:10.469 align:start position:0% your own, you can stay connected and bring<00:07:07.840><c> them</c><00:07:08.319><c> back</c><00:07:09.039><c> with</c><00:07:09.280><c> a</c><00:07:09.520><c> right</c><00:07:09.919><c> message</c><00:07:10.240><c> at</c> 00:07:10.469 --> 00:07:10.479 align:start position:0% bring them back with a right message at 00:07:10.479 --> 00:07:12.390 align:start position:0% bring them back with a right message at the<00:07:10.639><c> right</c><00:07:10.800><c> time.</c><00:07:11.280><c> Getting</c><00:07:11.680><c> started</c><00:07:12.080><c> is</c> 00:07:12.390 --> 00:07:12.400 align:start position:0% the right time. Getting started is 00:07:12.400 --> 00:07:14.710 align:start position:0% the right time. Getting started is simple.<00:07:13.120><c> Use</c><00:07:13.360><c> an</c><00:07:13.599><c> email</c><00:07:13.840><c> marketing</c><00:07:14.319><c> platform</c> 00:07:14.710 --> 00:07:14.720 align:start position:0% simple. Use an email marketing platform 00:07:14.720 --> 00:07:16.870 align:start position:0% simple. Use an email marketing platform like<00:07:14.960><c> Omnisent</c><00:07:15.759><c> and</c><00:07:16.080><c> offer</c><00:07:16.479><c> something</c> 00:07:16.870 --> 00:07:16.880 align:start position:0% like Omnisent and offer something 00:07:16.880 --> 00:07:19.110 align:start position:0% like Omnisent and offer something valuable<00:07:17.599><c> such</c><00:07:17.840><c> as</c><00:07:18.000><c> a</c><00:07:18.240><c> discount,</c><00:07:18.800><c> free</c> 00:07:19.110 --> 00:07:19.120 align:start position:0% valuable such as a discount, free 00:07:19.120 --> 00:07:21.909 align:start position:0% valuable such as a discount, free shipping,<00:07:19.599><c> or</c><00:07:19.840><c> a</c><00:07:20.080><c> special</c><00:07:20.319><c> offer</c><00:07:21.199><c> in</c><00:07:21.520><c> exchange</c> 00:07:21.909 --> 00:07:21.919 align:start position:0% shipping, or a special offer in exchange 00:07:21.919 --> 00:07:24.390 align:start position:0% shipping, or a special offer in exchange for<00:07:22.160><c> a</c><00:07:22.400><c> visitor's</c><00:07:22.880><c> email</c><00:07:23.199><c> address.</c><00:07:23.840><c> Once</c><00:07:24.080><c> they</c> 00:07:24.390 --> 00:07:24.400 align:start position:0% for a visitor's email address. Once they 00:07:24.400 --> 00:07:26.390 align:start position:0% for a visitor's email address. Once they subscribe,<00:07:25.039><c> you</c><00:07:25.280><c> can</c><00:07:25.440><c> automatically</c><00:07:26.080><c> send</c> 00:07:26.390 --> 00:07:26.400 align:start position:0% subscribe, you can automatically send 00:07:26.400 --> 00:07:29.350 align:start position:0% subscribe, you can automatically send welcome<00:07:26.800><c> emails,</c><00:07:27.440><c> recover</c><00:07:27.919><c> abandoned</c><00:07:28.479><c> cards,</c> 00:07:29.350 --> 00:07:29.360 align:start position:0% welcome emails, recover abandoned cards, 00:07:29.360 --> 00:07:31.670 align:start position:0% welcome emails, recover abandoned cards, announce<00:07:30.000><c> new</c><00:07:30.319><c> product</c><00:07:30.880><c> or</c><00:07:31.120><c> share</c><00:07:31.360><c> time</c> 00:07:31.670 --> 00:07:31.680 align:start position:0% announce new product or share time 00:07:31.680 --> 00:07:33.909 align:start position:0% announce new product or share time limited<00:07:32.080><c> offers.</c><00:07:32.720><c> The</c><00:07:32.880><c> best</c><00:07:33.120><c> part</c><00:07:33.280><c> is</c><00:07:33.440><c> that</c> 00:07:33.909 --> 00:07:33.919 align:start position:0% limited offers. The best part is that 00:07:33.919 --> 00:07:35.990 align:start position:0% limited offers. The best part is that this<00:07:34.160><c> workflow</c><00:07:34.720><c> run</c><00:07:34.960><c> automatically</c><00:07:35.680><c> after</c> 00:07:35.990 --> 00:07:36.000 align:start position:0% this workflow run automatically after 00:07:36.000 --> 00:07:38.150 align:start position:0% this workflow run automatically after you<00:07:36.240><c> set</c><00:07:36.479><c> them</c><00:07:36.720><c> up.</c><00:07:37.039><c> Email</c><00:07:37.360><c> marketing</c><00:07:37.759><c> is</c><00:07:38.000><c> one</c> 00:07:38.150 --> 00:07:38.160 align:start position:0% you set them up. Email marketing is one 00:07:38.160 --> 00:07:40.070 align:start position:0% you set them up. Email marketing is one of<00:07:38.240><c> the</c><00:07:38.479><c> most</c><00:07:38.880><c> cost-effective</c><00:07:39.599><c> traffic</c> 00:07:40.070 --> 00:07:40.080 align:start position:0% of the most cost-effective traffic 00:07:40.080 --> 00:07:42.070 align:start position:0% of the most cost-effective traffic channels<00:07:40.560><c> because</c><00:07:41.039><c> you</c><00:07:41.280><c> are</c><00:07:41.520><c> reaching</c><00:07:41.840><c> people</c> 00:07:42.070 --> 00:07:42.080 align:start position:0% channels because you are reaching people 00:07:42.080 --> 00:07:43.990 align:start position:0% channels because you are reaching people who<00:07:42.400><c> already</c><00:07:42.800><c> showed</c><00:07:43.199><c> interest</c><00:07:43.520><c> in</c><00:07:43.759><c> your</c> 00:07:43.990 --> 00:07:44.000 align:start position:0% who already showed interest in your 00:07:44.000 --> 00:07:45.990 align:start position:0% who already showed interest in your products.<00:07:44.639><c> So</c><00:07:44.880><c> instead</c><00:07:45.280><c> of</c><00:07:45.440><c> finding</c><00:07:45.759><c> new</c> 00:07:45.990 --> 00:07:46.000 align:start position:0% products. So instead of finding new 00:07:46.000 --> 00:07:48.230 align:start position:0% products. So instead of finding new visitors<00:07:46.720><c> every</c><00:07:47.039><c> day,</c><00:07:47.440><c> you</c><00:07:47.680><c> are</c><00:07:47.840><c> bringing</c> 00:07:48.230 --> 00:07:48.240 align:start position:0% visitors every day, you are bringing 00:07:48.240 --> 00:07:50.550 align:start position:0% visitors every day, you are bringing interested<00:07:48.800><c> shoppers</c><00:07:49.360><c> back</c><00:07:49.680><c> to</c><00:07:50.000><c> complete</c> 00:07:50.550 --> 00:07:50.560 align:start position:0% interested shoppers back to complete 00:07:50.560 --> 00:07:53.029 align:start position:0% interested shoppers back to complete their<00:07:50.960><c> purchase.</c><00:07:51.599><c> Now</c><00:07:51.840><c> what</c><00:07:52.080><c> if</c><00:07:52.319><c> you</c><00:07:52.639><c> want</c><00:07:52.800><c> to</c> 00:07:53.029 --> 00:07:53.039 align:start position:0% their purchase. Now what if you want to 00:07:53.039 --> 00:07:55.589 align:start position:0% their purchase. Now what if you want to reach<00:07:53.520><c> brand</c><00:07:53.840><c> new</c><00:07:54.160><c> customers</c><00:07:54.720><c> much</c><00:07:55.039><c> faster?</c> 00:07:55.589 --> 00:07:55.599 align:start position:0% reach brand new customers much faster? 00:07:55.599 --> 00:07:58.230 align:start position:0% reach brand new customers much faster? Let's<00:07:55.919><c> talk</c><00:07:56.160><c> about</c><00:07:56.479><c> paid</c><00:07:56.879><c> advertising.</c><00:07:57.840><c> So</c><00:07:58.000><c> if</c> 00:07:58.230 --> 00:07:58.240 align:start position:0% Let's talk about paid advertising. So if 00:07:58.240 --> 00:08:00.710 align:start position:0% Let's talk about paid advertising. So if you<00:07:58.400><c> want</c><00:07:58.720><c> result</c><00:07:59.120><c> faster</c><00:07:59.759><c> then</c><00:08:00.319><c> paid</c> 00:08:00.710 --> 00:08:00.720 align:start position:0% you want result faster then paid 00:08:00.720 --> 00:08:03.350 align:start position:0% you want result faster then paid advertising<00:08:01.280><c> is</c><00:08:01.440><c> your</c><00:08:01.680><c> first</c><00:08:02.000><c> option</c><00:08:02.960><c> but</c> 00:08:03.350 --> 00:08:03.360 align:start position:0% advertising is your first option but 00:08:03.360 --> 00:08:05.670 align:start position:0% advertising is your first option but only<00:08:03.680><c> if</c><00:08:03.919><c> you</c><00:08:04.080><c> are</c><00:08:04.319><c> ready</c><00:08:04.639><c> for</c><00:08:04.879><c> it.</c><00:08:05.280><c> You</c><00:08:05.520><c> can</c> 00:08:05.670 --> 00:08:05.680 align:start position:0% only if you are ready for it. You can 00:08:05.680 --> 00:08:08.629 align:start position:0% only if you are ready for it. You can run<00:08:05.840><c> ads</c><00:08:06.160><c> on</c><00:08:06.400><c> Tik</c><00:08:06.639><c> Tok,</c><00:08:07.120><c> Facebook,</c><00:08:07.840><c> Instagram,</c> 00:08:08.629 --> 00:08:08.639 align:start position:0% run ads on Tik Tok, Facebook, Instagram, 00:08:08.639 --> 00:08:11.670 align:start position:0% run ads on Tik Tok, Facebook, Instagram, Google<00:08:08.960><c> search,</c><00:08:09.599><c> Google</c><00:08:09.919><c> Shopping,</c><00:08:11.039><c> um,</c><00:08:11.440><c> or</c> 00:08:11.670 --> 00:08:11.680 align:start position:0% Google search, Google Shopping, um, or 00:08:11.680 --> 00:08:13.830 align:start position:0% Google search, Google Shopping, um, or even<00:08:12.080><c> Snapchat.</c><00:08:12.879><c> The</c><00:08:13.120><c> right</c><00:08:13.360><c> platform</c> 00:08:13.830 --> 00:08:13.840 align:start position:0% even Snapchat. The right platform 00:08:13.840 --> 00:08:16.150 align:start position:0% even Snapchat. The right platform depends<00:08:14.240><c> on</c><00:08:14.560><c> where</c><00:08:15.039><c> your</c><00:08:15.360><c> customers</c><00:08:15.919><c> spend</c> 00:08:16.150 --> 00:08:16.160 align:start position:0% depends on where your customers spend 00:08:16.160 --> 00:08:18.309 align:start position:0% depends on where your customers spend their<00:08:16.400><c> time.</c><00:08:16.960><c> But</c><00:08:17.120><c> here</c><00:08:17.360><c> is</c><00:08:17.440><c> a</c><00:08:17.680><c> mistake</c><00:08:18.000><c> that</c> 00:08:18.309 --> 00:08:18.319 align:start position:0% their time. But here is a mistake that 00:08:18.319 --> 00:08:21.029 align:start position:0% their time. But here is a mistake that cost<00:08:18.720><c> beginners</c><00:08:19.280><c> a</c><00:08:19.520><c> lot</c><00:08:19.680><c> of</c><00:08:19.840><c> money.</c><00:08:20.720><c> They</c> 00:08:21.029 --> 00:08:21.039 align:start position:0% cost beginners a lot of money. They 00:08:21.039 --> 00:08:23.589 align:start position:0% cost beginners a lot of money. They think<00:08:21.440><c> ads</c><00:08:21.840><c> will</c><00:08:22.080><c> fix</c><00:08:22.319><c> a</c><00:08:22.560><c> bad</c><00:08:22.800><c> store.</c><00:08:23.360><c> They</c> 00:08:23.589 --> 00:08:23.599 align:start position:0% think ads will fix a bad store. They 00:08:23.599 --> 00:08:26.309 align:start position:0% think ads will fix a bad store. They won't.<00:08:24.160><c> Ads</c><00:08:24.639><c> simply</c><00:08:25.039><c> bring</c><00:08:25.440><c> more</c><00:08:25.759><c> people</c><00:08:26.080><c> to</c> 00:08:26.309 --> 00:08:26.319 align:start position:0% won't. Ads simply bring more people to 00:08:26.319 --> 00:08:28.469 align:start position:0% won't. Ads simply bring more people to your<00:08:26.560><c> website.</c><00:08:27.199><c> If</c><00:08:27.440><c> your</c><00:08:27.680><c> product,</c><00:08:28.080><c> landing</c> 00:08:28.469 --> 00:08:28.479 align:start position:0% your website. If your product, landing 00:08:28.479 --> 00:08:31.350 align:start position:0% your website. If your product, landing page,<00:08:29.039><c> offer,</c><00:08:29.599><c> or</c><00:08:29.840><c> ad</c><00:08:30.160><c> creative</c><00:08:30.639><c> isn't</c><00:08:31.039><c> strong</c> 00:08:31.350 --> 00:08:31.360 align:start position:0% page, offer, or ad creative isn't strong 00:08:31.360 --> 00:08:34.310 align:start position:0% page, offer, or ad creative isn't strong enough,<00:08:31.840><c> you'll</c><00:08:32.159><c> just</c><00:08:32.479><c> lose</c><00:08:32.800><c> money</c><00:08:33.039><c> faster.</c> 00:08:34.310 --> 00:08:34.320 align:start position:0% enough, you'll just lose money faster. 00:08:34.320 --> 00:08:37.110 align:start position:0% enough, you'll just lose money faster. That's<00:08:34.640><c> why</c><00:08:35.120><c> testing</c><00:08:35.519><c> is</c><00:08:35.919><c> everything.</c><00:08:36.800><c> Try</c> 00:08:37.110 --> 00:08:37.120 align:start position:0% That's why testing is everything. Try 00:08:37.120 --> 00:08:39.990 align:start position:0% That's why testing is everything. Try different<00:08:37.519><c> videos,</c><00:08:38.080><c> headlines,</c><00:08:38.880><c> offers,</c><00:08:39.680><c> and</c> 00:08:39.990 --> 00:08:40.000 align:start position:0% different videos, headlines, offers, and 00:08:40.000 --> 00:08:42.389 align:start position:0% different videos, headlines, offers, and product<00:08:40.240><c> angles.</c><00:08:41.039><c> Sometimes</c><00:08:41.519><c> a</c><00:08:41.760><c> small</c><00:08:42.000><c> change</c> 00:08:42.389 --> 00:08:42.399 align:start position:0% product angles. Sometimes a small change 00:08:42.399 --> 00:08:45.269 align:start position:0% product angles. Sometimes a small change is<00:08:42.800><c> all</c><00:08:43.039><c> it</c><00:08:43.279><c> takes</c><00:08:43.599><c> to</c><00:08:43.839><c> turn</c><00:08:44.159><c> a</c><00:08:44.399><c> losing</c><00:08:44.720><c> ad</c><00:08:44.959><c> into</c> 00:08:45.269 --> 00:08:45.279 align:start position:0% is all it takes to turn a losing ad into 00:08:45.279 --> 00:08:47.269 align:start position:0% is all it takes to turn a losing ad into a<00:08:45.440><c> profitable</c><00:08:45.920><c> one.</c><00:08:46.320><c> If</c><00:08:46.560><c> you're</c><00:08:46.720><c> just</c><00:08:46.959><c> getting</c> 00:08:47.269 --> 00:08:47.279 align:start position:0% a profitable one. If you're just getting 00:08:47.279 --> 00:08:49.670 align:start position:0% a profitable one. If you're just getting started,<00:08:48.000><c> Tik</c><00:08:48.160><c> Tok</c><00:08:48.399><c> ads</c><00:08:48.720><c> are</c><00:08:48.880><c> a</c><00:08:49.120><c> great</c><00:08:49.440><c> place</c> 00:08:49.670 --> 00:08:49.680 align:start position:0% started, Tik Tok ads are a great place 00:08:49.680 --> 00:08:51.829 align:start position:0% started, Tik Tok ads are a great place to<00:08:50.000><c> begin</c><00:08:50.480><c> because</c><00:08:51.200><c> they're</c><00:08:51.519><c> beginner</c> 00:08:51.829 --> 00:08:51.839 align:start position:0% to begin because they're beginner 00:08:51.839 --> 00:08:54.310 align:start position:0% to begin because they're beginner friendly<00:08:52.399><c> and</c><00:08:52.959><c> can</c><00:08:53.200><c> help</c><00:08:53.440><c> your</c><00:08:53.680><c> product</c><00:08:54.000><c> reach</c> 00:08:54.310 --> 00:08:54.320 align:start position:0% friendly and can help your product reach 00:08:54.320 --> 00:08:58.389 align:start position:0% friendly and can help your product reach a<00:08:54.640><c> large</c><00:08:54.959><c> audience.</c><00:08:56.000><c> And</c><00:08:56.240><c> once</c><00:08:56.640><c> you</c><00:08:56.880><c> have</c><00:08:57.279><c> find</c> 00:08:58.389 --> 00:08:58.399 align:start position:0% a large audience. And once you have find 00:08:58.399 --> 00:09:00.470 align:start position:0% a large audience. And once you have find that's<00:08:58.880><c> working,</c><00:08:59.600><c> don't</c><00:08:59.839><c> keep</c><00:09:00.160><c> starting</c> 00:09:00.470 --> 00:09:00.480 align:start position:0% that's working, don't keep starting 00:09:00.480 --> 00:09:03.030 align:start position:0% that's working, don't keep starting over.<00:09:01.040><c> Increase</c><00:09:01.279><c> your</c><00:09:01.519><c> budget</c><00:09:02.000><c> gradually</c><00:09:02.640><c> and</c> 00:09:03.030 --> 00:09:03.040 align:start position:0% over. Increase your budget gradually and 00:09:03.040 --> 00:09:05.670 align:start position:0% over. Increase your budget gradually and scale.<00:09:03.440><c> what's</c><00:09:03.920><c> already</c><00:09:04.399><c> bringing</c><00:09:04.959><c> results.</c> 00:09:05.670 --> 00:09:05.680 align:start position:0% scale. what's already bringing results. 00:09:05.680 --> 00:09:07.829 align:start position:0% scale. what's already bringing results. Now,<00:09:05.920><c> let's</c><00:09:06.240><c> finish</c><00:09:06.560><c> with</c><00:09:06.880><c> one</c><00:09:07.200><c> strategy</c><00:09:07.600><c> that</c> 00:09:07.829 --> 00:09:07.839 align:start position:0% Now, let's finish with one strategy that 00:09:07.839 --> 00:09:10.150 align:start position:0% Now, let's finish with one strategy that keeps<00:09:08.160><c> working</c><00:09:08.880><c> even</c><00:09:09.120><c> after</c><00:09:09.440><c> you</c><00:09:09.760><c> stop</c> 00:09:10.150 --> 00:09:10.160 align:start position:0% keeps working even after you stop 00:09:10.160 --> 00:09:12.389 align:start position:0% keeps working even after you stop spending<00:09:10.560><c> money.</c><00:09:11.200><c> Strategy</c><00:09:11.680><c> number</c><00:09:11.920><c> five,</c> 00:09:12.389 --> 00:09:12.399 align:start position:0% spending money. Strategy number five, 00:09:12.399 --> 00:09:14.870 align:start position:0% spending money. Strategy number five, search<00:09:12.720><c> engine</c><00:09:13.120><c> optimization.</c><00:09:14.320><c> Now,</c><00:09:14.560><c> let's</c> 00:09:14.870 --> 00:09:14.880 align:start position:0% search engine optimization. Now, let's 00:09:14.880 --> 00:09:17.110 align:start position:0% search engine optimization. Now, let's talk<00:09:15.120><c> about</c><00:09:15.360><c> the</c><00:09:15.680><c> slowest</c><00:09:16.080><c> strategy</c><00:09:16.560><c> on</c><00:09:16.880><c> this</c> 00:09:17.110 --> 00:09:17.120 align:start position:0% talk about the slowest strategy on this 00:09:17.120 --> 00:09:20.150 align:start position:0% talk about the slowest strategy on this list,<00:09:17.600><c> but</c><00:09:18.000><c> one</c><00:09:18.240><c> of</c><00:09:18.399><c> the</c><00:09:18.640><c> most</c><00:09:19.040><c> valuable.</c> 00:09:20.150 --> 00:09:20.160 align:start position:0% list, but one of the most valuable. 00:09:20.160 --> 00:09:22.710 align:start position:0% list, but one of the most valuable. Unlike<00:09:20.560><c> paid</c><00:09:20.880><c> ads,</c><00:09:21.360><c> SEO</c><00:09:21.839><c> keeps</c><00:09:22.160><c> working</c><00:09:22.480><c> even</c> 00:09:22.710 --> 00:09:22.720 align:start position:0% Unlike paid ads, SEO keeps working even 00:09:22.720 --> 00:09:24.790 align:start position:0% Unlike paid ads, SEO keeps working even after<00:09:23.040><c> you</c><00:09:23.279><c> stop</c><00:09:23.600><c> spending</c><00:09:24.000><c> money.</c><00:09:24.399><c> The</c><00:09:24.560><c> goal</c> 00:09:24.790 --> 00:09:24.800 align:start position:0% after you stop spending money. The goal 00:09:24.800 --> 00:09:26.630 align:start position:0% after you stop spending money. The goal is<00:09:24.959><c> simple.</c><00:09:25.360><c> When</c><00:09:25.600><c> someone</c><00:09:25.920><c> searches</c><00:09:26.320><c> for</c><00:09:26.480><c> a</c> 00:09:26.630 --> 00:09:26.640 align:start position:0% is simple. When someone searches for a 00:09:26.640 --> 00:09:29.190 align:start position:0% is simple. When someone searches for a product<00:09:26.959><c> like</c><00:09:27.279><c> yours</c><00:09:27.600><c> on</c><00:09:27.839><c> Google,</c><00:09:28.560><c> you</c><00:09:28.880><c> want</c> 00:09:29.190 --> 00:09:29.200 align:start position:0% product like yours on Google, you want 00:09:29.200 --> 00:09:31.509 align:start position:0% product like yours on Google, you want your<00:09:29.600><c> Shopify</c><00:09:30.160><c> store</c><00:09:30.399><c> to</c><00:09:30.640><c> appear</c><00:09:30.959><c> in</c><00:09:31.279><c> those</c> 00:09:31.509 --> 00:09:31.519 align:start position:0% your Shopify store to appear in those 00:09:31.519 --> 00:09:34.070 align:start position:0% your Shopify store to appear in those search<00:09:31.839><c> results,</c><00:09:32.399><c> right?</c><00:09:33.040><c> To</c><00:09:33.279><c> improve</c><00:09:33.680><c> your</c> 00:09:34.070 --> 00:09:34.080 align:start position:0% search results, right? To improve your 00:09:34.080 --> 00:09:36.389 align:start position:0% search results, right? To improve your chances,<00:09:34.800><c> use</c><00:09:35.040><c> relevant</c><00:09:35.440><c> keywords</c><00:09:35.920><c> in</c><00:09:36.240><c> your</c> 00:09:36.389 --> 00:09:36.399 align:start position:0% chances, use relevant keywords in your 00:09:36.399 --> 00:09:39.590 align:start position:0% chances, use relevant keywords in your product<00:09:36.720><c> title,</c><00:09:37.600><c> descriptions,</c><00:09:38.560><c> page</c><00:09:38.880><c> URLs,</c> 00:09:39.590 --> 00:09:39.600 align:start position:0% product title, descriptions, page URLs, 00:09:39.600 --> 00:09:42.550 align:start position:0% product title, descriptions, page URLs, image,<00:09:40.000><c> all</c><00:09:40.240><c> text,</c><00:09:40.640><c> and</c><00:09:40.880><c> meta</c><00:09:41.279><c> descriptions.</c> 00:09:42.550 --> 00:09:42.560 align:start position:0% image, all text, and meta descriptions. 00:09:42.560 --> 00:09:44.389 align:start position:0% image, all text, and meta descriptions. These<00:09:42.880><c> help</c><00:09:43.200><c> search</c><00:09:43.440><c> engines</c><00:09:43.920><c> understand</c> 00:09:44.389 --> 00:09:44.399 align:start position:0% These help search engines understand 00:09:44.399 --> 00:09:47.110 align:start position:0% These help search engines understand what<00:09:44.880><c> your</c><00:09:45.279><c> pages</c><00:09:45.760><c> are</c><00:09:46.000><c> about.</c><00:09:46.480><c> You</c><00:09:46.720><c> can</c><00:09:46.800><c> also</c> 00:09:47.110 --> 00:09:47.120 align:start position:0% what your pages are about. You can also 00:09:47.120 --> 00:09:49.030 align:start position:0% what your pages are about. You can also create<00:09:47.440><c> helpful</c><00:09:47.839><c> blog</c><00:09:48.160><c> content</c><00:09:48.560><c> related</c><00:09:48.880><c> to</c> 00:09:49.030 --> 00:09:49.040 align:start position:0% create helpful blog content related to 00:09:49.040 --> 00:09:51.590 align:start position:0% create helpful blog content related to your<00:09:49.360><c> products.</c><00:09:50.000><c> For</c><00:09:50.080><c> example,</c><00:09:50.880><c> if</c><00:09:51.120><c> you</c><00:09:51.279><c> sell</c> 00:09:51.590 --> 00:09:51.600 align:start position:0% your products. For example, if you sell 00:09:51.600 --> 00:09:53.910 align:start position:0% your products. For example, if you sell skincare<00:09:52.080><c> products,</c><00:09:52.880><c> write</c><00:09:53.200><c> about</c><00:09:53.519><c> skincare</c> 00:09:53.910 --> 00:09:53.920 align:start position:0% skincare products, write about skincare 00:09:53.920 --> 00:09:57.030 align:start position:0% skincare products, write about skincare routines,<00:09:54.560><c> common</c><00:09:54.959><c> skin</c><00:09:55.360><c> concerns,</c><00:09:56.480><c> or</c><00:09:56.800><c> how</c> 00:09:57.030 --> 00:09:57.040 align:start position:0% routines, common skin concerns, or how 00:09:57.040 --> 00:09:59.269 align:start position:0% routines, common skin concerns, or how to<00:09:57.200><c> choose</c><00:09:57.440><c> the</c><00:09:57.680><c> right</c><00:09:57.920><c> ingredients.</c><00:09:58.800><c> Helpful</c> 00:09:59.269 --> 00:09:59.279 align:start position:0% to choose the right ingredients. Helpful 00:09:59.279 --> 00:10:01.509 align:start position:0% to choose the right ingredients. Helpful content<00:09:59.600><c> like</c><00:09:59.839><c> this</c><00:10:00.399><c> can</c><00:10:00.640><c> bring</c><00:10:00.959><c> potential</c> 00:10:01.509 --> 00:10:01.519 align:start position:0% content like this can bring potential 00:10:01.519 --> 00:10:03.590 align:start position:0% content like this can bring potential customers<00:10:02.000><c> to</c><00:10:02.320><c> your</c><00:10:02.560><c> store</c><00:10:02.880><c> before</c><00:10:03.200><c> they</c><00:10:03.440><c> are</c> 00:10:03.590 --> 00:10:03.600 align:start position:0% customers to your store before they are 00:10:03.600 --> 00:10:06.150 align:start position:0% customers to your store before they are even<00:10:03.920><c> ready</c><00:10:04.080><c> to</c><00:10:04.320><c> buy.</c><00:10:04.720><c> SEO</c><00:10:05.120><c> takes</c><00:10:05.360><c> time,</c><00:10:05.760><c> but</c> 00:10:06.150 --> 00:10:06.160 align:start position:0% even ready to buy. SEO takes time, but 00:10:06.160 --> 00:10:08.710 align:start position:0% even ready to buy. SEO takes time, but every<00:10:06.560><c> optimized</c><00:10:07.040><c> page</c><00:10:07.360><c> and</c><00:10:07.600><c> every</c><00:10:08.080><c> helpful</c> 00:10:08.710 --> 00:10:08.720 align:start position:0% every optimized page and every helpful 00:10:08.720 --> 00:10:11.430 align:start position:0% every optimized page and every helpful article<00:10:09.279><c> becomes</c><00:10:09.760><c> another</c><00:10:10.320><c> opportunity</c><00:10:11.040><c> for</c> 00:10:11.430 --> 00:10:11.440 align:start position:0% article becomes another opportunity for 00:10:11.440 --> 00:10:13.590 align:start position:0% article becomes another opportunity for customers<00:10:11.920><c> to</c><00:10:12.080><c> discover</c><00:10:12.480><c> your</c><00:10:12.720><c> business.</c><00:10:13.279><c> And</c> 00:10:13.590 --> 00:10:13.600 align:start position:0% customers to discover your business. And 00:10:13.600 --> 00:10:16.069 align:start position:0% customers to discover your business. And before<00:10:13.839><c> we</c><00:10:14.079><c> wrap</c><00:10:14.320><c> up,</c><00:10:14.880><c> remember</c><00:10:15.360><c> this.</c><00:10:15.920><c> You</c> 00:10:16.069 --> 00:10:16.079 align:start position:0% before we wrap up, remember this. You 00:10:16.079 --> 00:10:18.630 align:start position:0% before we wrap up, remember this. You don't<00:10:16.320><c> need</c><00:10:16.480><c> to</c><00:10:16.720><c> use</c><00:10:17.120><c> all</c><00:10:17.360><c> five</c><00:10:17.680><c> strategies</c><00:10:18.320><c> at</c> 00:10:18.630 --> 00:10:18.640 align:start position:0% don't need to use all five strategies at 00:10:18.640 --> 00:10:21.829 align:start position:0% don't need to use all five strategies at once.<00:10:19.600><c> Start</c><00:10:19.920><c> with</c><00:10:20.320><c> one</c><00:10:20.640><c> or</c><00:10:20.959><c> two</c><00:10:21.279><c> that</c><00:10:21.600><c> fit</c> 00:10:21.829 --> 00:10:21.839 align:start position:0% once. Start with one or two that fit 00:10:21.839 --> 00:10:24.069 align:start position:0% once. Start with one or two that fit your<00:10:22.000><c> budget,</c><00:10:22.560><c> measure</c><00:10:22.880><c> your</c><00:10:23.120><c> results,</c><00:10:23.839><c> and</c> 00:10:24.069 --> 00:10:24.079 align:start position:0% your budget, measure your results, and 00:10:24.079 --> 00:10:26.069 align:start position:0% your budget, measure your results, and improve<00:10:24.560><c> as</c><00:10:24.880><c> you</c><00:10:25.120><c> grow.</c><00:10:25.600><c> That's</c><00:10:25.920><c> how</c> 00:10:26.069 --> 00:10:26.079 align:start position:0% improve as you grow. That's how 00:10:26.079 --> 00:10:28.550 align:start position:0% improve as you grow. That's how successful<00:10:26.560><c> Shopify</c><00:10:27.040><c> stores</c><00:10:27.440><c> are</c><00:10:27.680><c> built.</c><00:10:28.240><c> One</c> 00:10:28.550 --> 00:10:28.560 align:start position:0% successful Shopify stores are built. One 00:10:28.560 --> 00:10:30.790 align:start position:0% successful Shopify stores are built. One step<00:10:28.800><c> at</c><00:10:28.959><c> a</c><00:10:29.200><c> time.</c><00:10:29.600><c> Before</c><00:10:29.920><c> my</c><00:10:30.079><c> editor</c><00:10:30.640><c> fall</c> 00:10:30.790 --> 00:10:30.800 align:start position:0% step at a time. Before my editor fall 00:10:30.800 --> 00:10:32.790 align:start position:0% step at a time. Before my editor fall asleep,<00:10:31.360><c> let's</c><00:10:31.600><c> finish</c><00:10:31.839><c> the</c><00:10:32.079><c> video.</c><00:10:32.399><c> If</c><00:10:32.640><c> you</c> 00:10:32.790 --> 00:10:32.800 align:start position:0% asleep, let's finish the video. If you 00:10:32.800 --> 00:10:34.949 align:start position:0% asleep, let's finish the video. If you remember<00:10:33.120><c> just</c><00:10:33.360><c> one</c><00:10:33.600><c> thing</c><00:10:33.760><c> from</c><00:10:34.079><c> this</c><00:10:34.320><c> video,</c> 00:10:34.949 --> 00:10:34.959 align:start position:0% remember just one thing from this video, 00:10:34.959 --> 00:10:37.030 align:start position:0% remember just one thing from this video, let<00:10:35.120><c> it</c><00:10:35.279><c> be</c><00:10:35.440><c> this.</c><00:10:35.920><c> Traffic</c><00:10:36.320><c> isn't</c><00:10:36.640><c> something</c> 00:10:37.030 --> 00:10:37.040 align:start position:0% let it be this. Traffic isn't something 00:10:37.040 --> 00:10:39.750 align:start position:0% let it be this. Traffic isn't something you<00:10:37.360><c> hope</c><00:10:37.600><c> for.</c><00:10:38.160><c> It's</c><00:10:38.399><c> something</c><00:10:38.720><c> you</c><00:10:39.040><c> build.</c> 00:10:39.750 --> 00:10:39.760 align:start position:0% you hope for. It's something you build. 00:10:39.760 --> 00:10:41.590 align:start position:0% you hope for. It's something you build. You<00:10:40.000><c> don't</c><00:10:40.240><c> need</c><00:10:40.399><c> to</c><00:10:40.560><c> master</c><00:10:41.040><c> all</c><00:10:41.360><c> five</c> 00:10:41.590 --> 00:10:41.600 align:start position:0% You don't need to master all five 00:10:41.600 --> 00:10:43.829 align:start position:0% You don't need to master all five strategies<00:10:42.079><c> overnight.</c><00:10:42.720><c> Pick</c><00:10:42.959><c> one</c><00:10:43.200><c> that</c><00:10:43.519><c> fits</c> 00:10:43.829 --> 00:10:43.839 align:start position:0% strategies overnight. Pick one that fits 00:10:43.839 --> 00:10:45.910 align:start position:0% strategies overnight. Pick one that fits your<00:10:44.000><c> business.</c><00:10:44.560><c> Stay</c><00:10:44.880><c> consistent.</c><00:10:45.600><c> Measure</c> 00:10:45.910 --> 00:10:45.920 align:start position:0% your business. Stay consistent. Measure 00:10:45.920 --> 00:10:48.470 align:start position:0% your business. Stay consistent. Measure your<00:10:46.160><c> result</c><00:10:46.880><c> and</c><00:10:47.120><c> improve</c><00:10:47.519><c> as</c><00:10:47.760><c> you</c><00:10:48.000><c> go.</c> 00:10:48.470 --> 00:10:48.480 align:start position:0% your result and improve as you go. 00:10:48.480 --> 00:10:50.310 align:start position:0% your result and improve as you go. That's<00:10:48.720><c> how</c><00:10:48.959><c> successful</c><00:10:49.440><c> Shopify</c><00:10:49.920><c> stores</c> 00:10:50.310 --> 00:10:50.320 align:start position:0% That's how successful Shopify stores 00:10:50.320 --> 00:10:52.550 align:start position:0% That's how successful Shopify stores grow.<00:10:50.959><c> And</c><00:10:51.279><c> if</c><00:10:51.519><c> you</c><00:10:51.680><c> need</c><00:10:51.839><c> help</c><00:10:52.079><c> optimizing</c> 00:10:52.550 --> 00:10:52.560 align:start position:0% grow. And if you need help optimizing 00:10:52.560 --> 00:10:54.790 align:start position:0% grow. And if you need help optimizing your<00:10:52.720><c> Shopify</c><00:10:53.120><c> store</c><00:10:53.440><c> or</c><00:10:53.760><c> building</c><00:10:54.160><c> a</c><00:10:54.399><c> traffic</c> 00:10:54.790 --> 00:10:54.800 align:start position:0% your Shopify store or building a traffic 00:10:54.800 --> 00:10:57.030 align:start position:0% your Shopify store or building a traffic strategy<00:10:55.279><c> that</c><00:10:55.519><c> actually</c><00:10:55.920><c> drives</c><00:10:56.240><c> sales,</c><00:10:56.800><c> our</c> 00:10:57.030 --> 00:10:57.040 align:start position:0% strategy that actually drives sales, our 00:10:57.040 --> 00:10:59.509 align:start position:0% strategy that actually drives sales, our team<00:10:57.200><c> at</c><00:10:57.360><c> Ecoms</c><00:10:58.079><c> is</c><00:10:58.240><c> here</c><00:10:58.480><c> to</c><00:10:58.720><c> help.</c><00:10:59.279><c> Just</c> 00:10:59.509 --> 00:10:59.519 align:start position:0% team at Ecoms is here to help. Just 00:10:59.519 --> 00:11:01.670 align:start position:0% team at Ecoms is here to help. Just email<00:10:59.760><c> us</c><00:10:59.920><c> at</c><00:11:00.079><c> info@come.com.</c> 00:11:01.670 --> 00:11:01.680 align:start position:0% email us at info@come.com. 00:11:01.680 --> 00:11:03.750 align:start position:0% email us at info@come.com. If<00:11:01.920><c> you</c><00:11:02.000><c> found</c><00:11:02.240><c> this</c><00:11:02.480><c> guide</c><00:11:02.720><c> helpful,</c><00:11:03.440><c> give</c><00:11:03.600><c> it</c> 00:11:03.750 --> 00:11:03.760 align:start position:0% If you found this guide helpful, give it 00:11:03.760 --> 00:11:06.790 align:start position:0% If you found this guide helpful, give it a<00:11:03.920><c> thumbs,</c><00:11:04.800><c> subscribe</c><00:11:05.200><c> to</c><00:11:05.360><c> the</c><00:11:05.600><c> channel</c><00:11:06.399><c> and</c> 00:11:06.790 --> 00:11:06.800 align:start position:0% a thumbs, subscribe to the channel and 00:11:06.800 --> 00:11:09.030 align:start position:0% a thumbs, subscribe to the channel and turn<00:11:06.959><c> on</c><00:11:07.200><c> notification.</c><00:11:08.079><c> We</c><00:11:08.320><c> share</c><00:11:08.640><c> practical</c> 00:11:09.030 --> 00:11:09.040 align:start position:0% turn on notification. We share practical 00:11:09.040 --> 00:11:11.190 align:start position:0% turn on notification. We share practical Shopify<00:11:09.519><c> and</c><00:11:09.760><c> e-commerce</c><00:11:10.160><c> tutorials</c><00:11:10.800><c> every</c> 00:11:11.190 --> 00:11:11.200 align:start position:0% Shopify and e-commerce tutorials every 00:11:11.200 --> 00:11:13.670 align:start position:0% Shopify and e-commerce tutorials every week<00:11:11.519><c> to</c><00:11:11.760><c> help</c><00:11:12.000><c> you</c><00:11:12.160><c> grow</c><00:11:12.399><c> your</c><00:11:12.720><c> business.</c> 00:11:13.670 --> 00:11:13.680 align:start position:0% week to help you grow your business. 00:11:13.680 --> 00:11:15.750 align:start position:0% week to help you grow your business. Thanks<00:11:13.920><c> for</c><00:11:14.160><c> watching</c><00:11:14.800><c> and</c><00:11:15.040><c> I'll</c><00:11:15.360><c> see</c><00:11:15.440><c> you</c><00:11:15.600><c> in</c> 00:11:15.750 --> 00:11:15.760 align:start position:0% Thanks for watching and I'll see you in 00:11:15.760 --> 00:11:19.959 align:start position:0% Thanks for watching and I'll see you in the<00:11:15.839><c> next</c><00:11:16.079><c> video.</c><00:11:16.640><c> A</c><00:11:16.959><c> peace.</c>