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and that is algorithm uses the visual
signals inside your ad. The colors, the
words, even the movement to find your
audience. Your ad is the filter that
attracts your buyer and repels everyone
else. Here is the single biggest shift
in the industry. Creative is your
targeting. The old mindset, I need to
target women age 35 to 44 who like yoga
and greens. So, let's test three
distinct hooks to see what your audience
loves. Problem, solution, social proof,
and lifestyle. Meta's AI is smart enough
to predict which combination drives
incremental sales, not just clicks. And
remember, authentic content often beats
overly polished, high-production
commercials because it feels native to
the feed.
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WEBVTT Kind: captions Language: en 00:00:00.000 --> 00:00:01.950 align:start position:0% and<00:00:00.280><c> that</c><00:00:00.440><c> is</c><00:00:00.560><c> algorithm</c><00:00:01.040><c> uses</c><00:00:01.360><c> the</c><00:00:01.520><c> visual</c> 00:00:01.950 --> 00:00:01.960 align:start position:0% and that is algorithm uses the visual 00:00:01.960 --> 00:00:04.990 align:start position:0% and that is algorithm uses the visual signals<00:00:02.440><c> inside</c><00:00:03.240><c> your</c><00:00:03.440><c> ad.</c><00:00:04.120><c> The</c><00:00:04.240><c> colors,</c><00:00:04.880><c> the</c> 00:00:04.990 --> 00:00:05.000 align:start position:0% signals inside your ad. The colors, the 00:00:05.000 --> 00:00:07.070 align:start position:0% signals inside your ad. The colors, the words,<00:00:05.600><c> even</c><00:00:05.760><c> the</c><00:00:05.840><c> movement</c><00:00:06.440><c> to</c><00:00:06.560><c> find</c><00:00:06.920><c> your</c> 00:00:07.070 --> 00:00:07.080 align:start position:0% words, even the movement to find your 00:00:07.080 --> 00:00:09.190 align:start position:0% words, even the movement to find your audience.<00:00:07.960><c> Your</c><00:00:08.200><c> ad</c><00:00:08.480><c> is</c><00:00:08.600><c> the</c><00:00:08.720><c> filter</c><00:00:09.080><c> that</c> 00:00:09.190 --> 00:00:09.200 align:start position:0% audience. Your ad is the filter that 00:00:09.200 --> 00:00:11.830 align:start position:0% audience. Your ad is the filter that attracts<00:00:09.600><c> your</c><00:00:09.800><c> buyer</c><00:00:10.400><c> and</c><00:00:10.600><c> repels</c><00:00:11.400><c> everyone</c> 00:00:11.830 --> 00:00:11.840 align:start position:0% attracts your buyer and repels everyone 00:00:11.840 --> 00:00:13.990 align:start position:0% attracts your buyer and repels everyone else.<00:00:12.080><c> Here</c><00:00:12.360><c> is</c><00:00:12.560><c> the</c><00:00:12.760><c> single</c><00:00:13.320><c> biggest</c><00:00:13.680><c> shift</c> 00:00:13.990 --> 00:00:14.000 align:start position:0% else. Here is the single biggest shift 00:00:14.000 --> 00:00:16.550 align:start position:0% else. Here is the single biggest shift in<00:00:14.120><c> the</c><00:00:14.240><c> industry.</c><00:00:15.000><c> Creative</c><00:00:15.880><c> is</c><00:00:16.400><c> your</c> 00:00:16.550 --> 00:00:16.560 align:start position:0% in the industry. Creative is your 00:00:16.560 --> 00:00:18.950 align:start position:0% in the industry. Creative is your targeting.<00:00:17.600><c> The</c><00:00:17.720><c> old</c><00:00:17.920><c> mindset,</c><00:00:18.640><c> I</c><00:00:18.720><c> need</c><00:00:18.880><c> to</c> 00:00:18.950 --> 00:00:18.960 align:start position:0% targeting. The old mindset, I need to 00:00:18.960 --> 00:00:22.110 align:start position:0% targeting. The old mindset, I need to target<00:00:19.320><c> women</c><00:00:19.680><c> age</c><00:00:19.880><c> 35</c><00:00:20.520><c> to</c><00:00:20.600><c> 44</c><00:00:21.160><c> who</c><00:00:21.320><c> like</c><00:00:21.600><c> yoga</c> 00:00:22.110 --> 00:00:22.120 align:start position:0% target women age 35 to 44 who like yoga 00:00:22.120 --> 00:00:23.990 align:start position:0% target women age 35 to 44 who like yoga and<00:00:22.640><c> greens.</c><00:00:23.080><c> So,</c><00:00:23.160><c> let's</c><00:00:23.400><c> test</c><00:00:23.720><c> three</c> 00:00:23.990 --> 00:00:24.000 align:start position:0% and greens. So, let's test three 00:00:24.000 --> 00:00:25.910 align:start position:0% and greens. So, let's test three distinct<00:00:24.480><c> hooks</c><00:00:24.760><c> to</c><00:00:24.880><c> see</c><00:00:25.120><c> what</c><00:00:25.360><c> your</c><00:00:25.520><c> audience</c> 00:00:25.910 --> 00:00:25.920 align:start position:0% distinct hooks to see what your audience 00:00:25.920 --> 00:00:29.230 align:start position:0% distinct hooks to see what your audience loves.<00:00:26.880><c> Problem,</c><00:00:27.440><c> solution,</c><00:00:28.200><c> social</c><00:00:28.720><c> proof,</c> 00:00:29.230 --> 00:00:29.240 align:start position:0% loves. Problem, solution, social proof, 00:00:29.240 --> 00:00:31.870 align:start position:0% loves. Problem, solution, social proof, and<00:00:29.720><c> lifestyle.</c><00:00:30.520><c> Meta's</c><00:00:30.920><c> AI</c><00:00:31.160><c> is</c><00:00:31.360><c> smart</c><00:00:31.640><c> enough</c> 00:00:31.870 --> 00:00:31.880 align:start position:0% and lifestyle. Meta's AI is smart enough 00:00:31.880 --> 00:00:33.710 align:start position:0% and lifestyle. Meta's AI is smart enough to<00:00:31.960><c> predict</c><00:00:32.360><c> which</c><00:00:32.560><c> combination</c><00:00:33.320><c> drives</c> 00:00:33.710 --> 00:00:33.720 align:start position:0% to predict which combination drives 00:00:33.720 --> 00:00:36.350 align:start position:0% to predict which combination drives incremental<00:00:34.280><c> sales,</c><00:00:35.000><c> not</c><00:00:35.360><c> just</c><00:00:35.560><c> clicks.</c><00:00:36.120><c> And</c> 00:00:36.350 --> 00:00:36.360 align:start position:0% incremental sales, not just clicks. And 00:00:36.360 --> 00:00:38.550 align:start position:0% incremental sales, not just clicks. And remember,<00:00:36.840><c> authentic</c><00:00:37.320><c> content</c><00:00:37.840><c> often</c><00:00:38.200><c> beats</c> 00:00:38.550 --> 00:00:38.560 align:start position:0% remember, authentic content often beats 00:00:38.560 --> 00:00:40.670 align:start position:0% remember, authentic content often beats overly<00:00:39.040><c> polished,</c><00:00:39.920><c> high-production</c> 00:00:40.670 --> 00:00:40.680 align:start position:0% overly polished, high-production 00:00:40.680 --> 00:00:42.870 align:start position:0% overly polished, high-production commercials<00:00:41.240><c> because</c><00:00:41.520><c> it</c><00:00:41.720><c> feels</c><00:00:42.240><c> native</c><00:00:42.760><c> to</c> 00:00:42.870 --> 00:00:42.880 align:start position:0% commercials because it feels native to 00:00:42.880 --> 00:00:45.520 align:start position:0% commercials because it feels native to the<00:00:43.000><c> feed.</c>