Learn With Shopify
내용
[subtitle-meta] lang=en auto=True
Every great beverage starts with a
simple idea. Step one is to choose your
category. Are you crafting a refreshing
juice, a bold energy drink, a functional
wellness shot? Each category has
different trends and audiences, so
choose wisely. Market research is key.
You need to know what's already out
there and where there's room for
something new. Use tools like Google
Trends to see what beverage types are
trending and social media and Reddit,
which are gold mines for spotting
emerging trends and consumer
preferences. And finally, step three is
to talk to experts. Once you've got your
concept, connect with industry pros. A
great place to start is Parkside
Beverage, a company that helps brands
develop formulations that work in the
real world.
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WEBVTT Kind: captions Language: en 00:00:00.000 --> 00:00:01.790 align:start position:0% Every<00:00:00.440><c> great</c><00:00:00.840><c> beverage</c><00:00:01.280><c> starts</c><00:00:01.600><c> with</c><00:00:01.760><c> a</c> 00:00:01.790 --> 00:00:01.800 align:start position:0% Every great beverage starts with a 00:00:01.800 --> 00:00:04.510 align:start position:0% Every great beverage starts with a simple<00:00:02.280><c> idea.</c><00:00:02.720><c> Step</c><00:00:03.040><c> one</c><00:00:03.440><c> is</c><00:00:03.640><c> to</c><00:00:03.800><c> choose</c><00:00:04.360><c> your</c> 00:00:04.510 --> 00:00:04.520 align:start position:0% simple idea. Step one is to choose your 00:00:04.520 --> 00:00:06.950 align:start position:0% simple idea. Step one is to choose your category.<00:00:05.400><c> Are</c><00:00:05.520><c> you</c><00:00:05.680><c> crafting</c><00:00:06.240><c> a</c><00:00:06.320><c> refreshing</c> 00:00:06.950 --> 00:00:06.960 align:start position:0% category. Are you crafting a refreshing 00:00:06.960 --> 00:00:09.510 align:start position:0% category. Are you crafting a refreshing juice,<00:00:07.560><c> a</c><00:00:07.640><c> bold</c><00:00:08.080><c> energy</c><00:00:08.400><c> drink,</c><00:00:08.840><c> a</c><00:00:08.920><c> functional</c> 00:00:09.510 --> 00:00:09.520 align:start position:0% juice, a bold energy drink, a functional 00:00:09.520 --> 00:00:11.350 align:start position:0% juice, a bold energy drink, a functional wellness<00:00:09.920><c> shot?</c><00:00:10.360><c> Each</c><00:00:10.640><c> category</c><00:00:11.160><c> has</c> 00:00:11.350 --> 00:00:11.360 align:start position:0% wellness shot? Each category has 00:00:11.360 --> 00:00:13.070 align:start position:0% wellness shot? Each category has different<00:00:11.720><c> trends</c><00:00:12.040><c> and</c><00:00:12.160><c> audiences,</c><00:00:12.880><c> so</c> 00:00:13.070 --> 00:00:13.080 align:start position:0% different trends and audiences, so 00:00:13.080 --> 00:00:16.350 align:start position:0% different trends and audiences, so choose<00:00:13.600><c> wisely.</c><00:00:14.440><c> Market</c><00:00:14.800><c> research</c><00:00:15.240><c> is</c><00:00:15.560><c> key.</c> 00:00:16.350 --> 00:00:16.360 align:start position:0% choose wisely. Market research is key. 00:00:16.360 --> 00:00:17.830 align:start position:0% choose wisely. Market research is key. You<00:00:16.480><c> need</c><00:00:16.680><c> to</c><00:00:16.760><c> know</c><00:00:16.960><c> what's</c><00:00:17.280><c> already</c><00:00:17.640><c> out</c> 00:00:17.830 --> 00:00:17.840 align:start position:0% You need to know what's already out 00:00:17.840 --> 00:00:19.230 align:start position:0% You need to know what's already out there<00:00:18.280><c> and</c><00:00:18.480><c> where</c><00:00:18.600><c> there's</c><00:00:18.880><c> room</c><00:00:19.120><c> for</c> 00:00:19.230 --> 00:00:19.240 align:start position:0% there and where there's room for 00:00:19.240 --> 00:00:21.630 align:start position:0% there and where there's room for something<00:00:19.640><c> new.</c><00:00:20.080><c> Use</c><00:00:20.400><c> tools</c><00:00:20.800><c> like</c><00:00:21.320><c> Google</c> 00:00:21.630 --> 00:00:21.640 align:start position:0% something new. Use tools like Google 00:00:21.640 --> 00:00:23.390 align:start position:0% something new. Use tools like Google Trends<00:00:22.040><c> to</c><00:00:22.120><c> see</c><00:00:22.320><c> what</c><00:00:22.600><c> beverage</c><00:00:22.960><c> types</c><00:00:23.280><c> are</c> 00:00:23.390 --> 00:00:23.400 align:start position:0% Trends to see what beverage types are 00:00:23.400 --> 00:00:26.150 align:start position:0% Trends to see what beverage types are trending<00:00:24.040><c> and</c><00:00:24.760><c> social</c><00:00:25.160><c> media</c><00:00:25.480><c> and</c><00:00:25.720><c> Reddit,</c> 00:00:26.150 --> 00:00:26.160 align:start position:0% trending and social media and Reddit, 00:00:26.160 --> 00:00:28.070 align:start position:0% trending and social media and Reddit, which<00:00:26.400><c> are</c><00:00:26.640><c> gold</c><00:00:27.120><c> mines</c><00:00:27.520><c> for</c><00:00:27.640><c> spotting</c> 00:00:28.070 --> 00:00:28.080 align:start position:0% which are gold mines for spotting 00:00:28.080 --> 00:00:29.590 align:start position:0% which are gold mines for spotting emerging<00:00:28.600><c> trends</c><00:00:29.080><c> and</c><00:00:29.200><c> consumer</c> 00:00:29.590 --> 00:00:29.600 align:start position:0% emerging trends and consumer 00:00:29.600 --> 00:00:32.190 align:start position:0% emerging trends and consumer preferences.<00:00:30.440><c> And</c><00:00:30.640><c> finally,</c><00:00:31.280><c> step</c><00:00:31.640><c> three</c><00:00:32.000><c> is</c> 00:00:32.190 --> 00:00:32.200 align:start position:0% preferences. And finally, step three is 00:00:32.200 --> 00:00:34.470 align:start position:0% preferences. And finally, step three is to<00:00:32.400><c> talk</c><00:00:32.800><c> to</c><00:00:33.000><c> experts.</c><00:00:33.760><c> Once</c><00:00:34.000><c> you've</c><00:00:34.160><c> got</c><00:00:34.360><c> your</c> 00:00:34.470 --> 00:00:34.480 align:start position:0% to talk to experts. Once you've got your 00:00:34.480 --> 00:00:37.190 align:start position:0% to talk to experts. Once you've got your concept,<00:00:35.280><c> connect</c><00:00:35.720><c> with</c><00:00:35.920><c> industry</c><00:00:36.360><c> pros.</c><00:00:37.080><c> A</c> 00:00:37.190 --> 00:00:37.200 align:start position:0% concept, connect with industry pros. A 00:00:37.200 --> 00:00:38.990 align:start position:0% concept, connect with industry pros. A great<00:00:37.520><c> place</c><00:00:37.720><c> to</c><00:00:37.800><c> start</c><00:00:38.120><c> is</c><00:00:38.360><c> Parkside</c> 00:00:38.990 --> 00:00:39.000 align:start position:0% great place to start is Parkside 00:00:39.000 --> 00:00:41.070 align:start position:0% great place to start is Parkside Beverage,<00:00:39.840><c> a</c><00:00:39.920><c> company</c><00:00:40.280><c> that</c><00:00:40.440><c> helps</c><00:00:40.720><c> brands</c> 00:00:41.070 --> 00:00:41.080 align:start position:0% Beverage, a company that helps brands 00:00:41.080 --> 00:00:43.110 align:start position:0% Beverage, a company that helps brands develop<00:00:41.600><c> formulations</c><00:00:42.480><c> that</c><00:00:42.640><c> work</c><00:00:42.880><c> in</c><00:00:43.000><c> the</c> 00:00:43.110 --> 00:00:43.120 align:start position:0% develop formulations that work in the 00:00:43.120 --> 00:00:45.960 align:start position:0% develop formulations that work in the real<00:00:43.360><c> world.</c>