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YouTube 수집: 2026-08-20 게시: 2025-12-10
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[subtitle-meta] lang=en auto=True Cook purple. Heat. Hey, Heat. Data 2. Hey, hey, hey. Hey everyone and uh welcome to Shopify's winter 26 edition. Harley here. It is very very fun to be back with all of you. Uh I think the last time we connected was uh frankly about a week ago when we were wrapping up BFCM. Uh, for those of you that were were paying attention, BFCM here was was incredible. I think across the platform, we saw something like for 14.6 billion dollars across all our merchants in that 4-day period. But 81 million shoppers, and the coolest stat, I think, is that about 16,000 merchants had their very first sale, which uh, frankly is is is incredible. But today, we're here for a winter 26th edition drop day. This one is really, really big. As hopefully you all have seen, we do these editions about twice a year. And it's our way of showing all of you, merchants, partners, and the entire Shopite community, all the incredible stuff that we are building. I was told a couple days ago we were probably going to ship around 150 product releases. It looks like we're actually going to be shipping more than 200, which is uh the most Shopify thing ever, I think. Uh but we're really really excited about this one. >> Truly overd deliver, right, Harley? >> Definitely overd delivered. Um, and we wanted to do this sort of live drop type thing here where we can unpack some of the big updates together in real time. So, let's do that. I have Vanessa, Carl, and of course, Toby joining us today. Let's go. Team V, do you want to pull up the edition site and and get going? >> It is my absolute pleasure to be the one to pull up the site. Okay, >> you have a power. You can you are going to be the power of the SC. Okay, so the Renaissance edition. This is one of the most stacked editions that I have ever been a part of in my almost decade here and it was wrapped up in the most beautiful way in this incredible site. We're going to go through it live together. I don't know how much Harley, Toby, I mean Carl and I have been deep in this, but we are going to go and discover all the nooks and crannies of this amazing site together. >> Okay, so first things first, like for let's talk about the theme. I mean, we've had Boring, we've had Foundations, we've had Unified, and we've had Horizon. Now, we have the Renaissance edition. Uh, I love the sound of it. Tell us how you landed on that. You know, we had we went through a lot of names. Actually, Carl and I, we were debating the obvious edition. It was uh you guys all remember that that period. There was a lot of uh pentup AI launches in this one edition. We had really waited for a moment in time when our AI overd delivered and that was really important. I remember people telling me Vanessa, when are we going to be loud about Sidekick? Let's let's be louder about how good it is. And to be honest, it was really good, but our vision for Psychic was so far in the future and what we wanted it to do. And so, we wanted to wait until we hit this inflection point now. And so you're going to see some of the most incredible launches for Sidekick, which we have worked on through 2025. It hasn't just been a last six months thing. This has been an investment over the last couple years. Um, and so this is kind of how Renaissance, >> yeah, to zoom out even more, right? Like the Renaissance era was the meeting of art and science and where both of those two things furthered each other. And and that's really what we feel is like it's we're entering into a new renaissance era of of of technology and creativity where where we're harnessing the power of AI and putting it into the hands of all of the merchants on the Shopify platform so that they can supercharge incredible businesses, the artistic kind of side of of of commerce that they're they're driving forward and and so we couldn't think of a better name to kind of represent this this meeting uh of of things uh happening right now. >> I love that. So let's get into it. Let's let's start with Sidekick, which really feels kind of like our first kind of hero. >> Look at this. >> It will come as a surprise to no one that uh I'm obsessed with Sidekick. You've seen me talk about it a lot on social media, but but just generally like this idea of having an onplatform intelligent assistant. Um some people have called it kind of the their AI co-founder. And I think we have like 20 updates to Psychic in this edition, which is crazy. So, let's let's get right into it. Do you want to start with Psychic Pulse? before we get into it. So like just like like I um um just we know sidekick is ready because we had uh a technical glitch recently. We had to like actually turn it off for for a moment because it was uh >> um for various reasons um that I don't need to get into for but it was gone off the shop for admin for um I got 20 30 minutes and you got people were saying my co-founder didn't show up. saying like [laughter] like there's an entire meme subculture of like employee of a month pictures of people psychic in in in in in someone wrote in luckily premature abituary. So um we now it's connecting with everyone. People are using it every day and so it's it's really coming in its own. However, you have seen nothing yet. We've been working on like for years on on on some of the things we are just about to show you. So let's go get right into it. >> Yes. Okay. So let's talk about the first thing. This is probably my favorite feature. um of Sidekick, but to be honest, it's probably one of my favorites of the entire edition, which is Sidekick Pulse. >> I think one of the things that is incredible is a lot of people find value talking directly to Sidekick and having conversations. And now Psychic is thinking on your behalf with all of the smarts that it has around knowing your store, understanding all of your data, understanding economic trends, all of Shopify's knowledge of commerce as well. And we package it and deliver insights at the right time. This is insane. And I actually have a couple pulses that I'm going to read. Um because I think that this is like one of one of the fun things about this is that actually playing with it for staff stores. There's a lot of shop fog who actually have businesses and real ones. And so one of them is Andrew McNamera who is uh one of the director of engineering uh engineers here at Shopify and he works directly on Sidekick. And so I did a pulse for him, a pulse poll last night, and this is what Sidekick said. Said, "Reactivate 55 one-time buyers with a personalized win back campaign." Andrew, 55 customers made one purchase and never returned, leaving your repeat customer rate at just 10%. Typically, we see 20 to 30% repeat rates. And maple syrup is a consumable and therefore consu customer customers should naturally reorder your product two to three months every time. And yet some of your buyers haven't been back. One customer made a reorder five uh has f made a reorder of five purchases proving that you can have a product that has repeat purchases. Let's launch a personalized win back email to these 55 one-time customers offering a 15% discount. And then Sidekick went and drafted the discount and email for him, which is like that insight is insane for your platform to come and nudge you about. >> So this is a little uh it's a little galaxy brain sitting there toiling away at night um just like going through uh sifting through the data like updating uh you know industry benchmarks and just like working through everything to figure out if it can just like come up with something. We we've seen incredible examples of this. This is a great one. You know, I've read through so many of them now. It's really really staggering how good some of these pulses are when when they when they discovered by the system. >> And I really think this is a larger shift in how software is built, right? Like until this point, software has been entirely reactive. You come into a software and you absolutely need to instruct it. You need to have all of the ideas and tell it what to do. And from that point, it starts to do smart things. Shopify is now becoming proactive. It it is sort of foreseeing the things that are right for you, proposing them to you, and then going off and doing them, actually executing them on your behalf. And I think this is a completely different software paradigm that we're entering into. >> Totally. >> All right, let's keep going. >> Let's keep going. I mean, what I what I love about Paul, I will say is that I think entrepreneurship generally, especially for those that are just getting started, can feel lonely sometimes. I think what founders want is someone to think about or or obsess over their business as much as they do. And I think now they have it. So, it's incredible. Do you want to talk about the the AppGen uh from Sidekick V? >> Yeah, Toby, why don't you take this one off because I know that this has been a personal favorite of yours. >> Oh, yeah. Um, so yeah, like again like [clears throat] uh and by the way, we should say so the additions page again we we make the additions page is a love letter to the internet. We have company off and by the open web and so we celebrate the open web and its latest capabilities here. Um and um um we put this together. It is live. You can go visit it. um at shop.com/aditions um and uh you find the Renaissance edition there. So um please do that. Um but you can also then immediately tap back because you're also going for it. So this is what we're doing. All right. So um app generation look um you've heard about vibe coding, you've heard about like like these kind of things. How do you use it? Well um v coding and all of its excitement on like really really nerdy places of the internet such as my Twitter feed. Uh um um basically the engineers celebrating that the holographic get the we the we the we the we the we the we the we the we the we the we the we trained capabilities into these um uh models that exist that are just like phenomenal and like um you know we who can invoke and context engineer and uh uh you know deal with terminal windows that look scary and and and and hackery um can pull a lot of value out of it. But like the what Shopify's mission is is um galvanize all of the latest technologies, everything that's just became possible, maybe even like just marginally tipped over the point where anyone can pull value out of it and and and and get grab it and get it to all the entrepreneurs, the millions of people building Shops as quickly as possible. That is what we're doing here. So um in um uh one of Sidekick's capabilities now um this is this is a new start is um that if you asking it to do a thing that it can do but is the kind of thing that a simple application could do it will just simply write this application for you now and it's like absolute um craziness when you see it happen in front of you we we we left it as nerdy as it towns because we we feel like we need to actually tell you what is going on because otherwise this would just be like a way long like a spinner. But like um we've already seen incredible examples. People are getting like crazy uh uh weirdly formatted documents from their suppliers that no one's ever heard of. And I've been in this industry for 21 years and I've seen the craziest formats, trust me. And um um then going through a manual process of turning those into updates to their to their shop. Well, paste it in, tell it psychic that you're gonna get one of those every week and just do do your best with it and it will make a little app and you can you can put it in the sidebar afterwards. You just keep it around. It's there for you was bespoke and created and um um it had starting work into work and that's super exciting. I love it. I think this also changes everyone's relationship with software pretty dramatically and like this has been going on like writ large for all uh I think all especially developers with vibe coding and I know a lot of PMs now and UXers are getting into vibe coding. This is our version of taking that and then giving it to merchants, right? And so like yeah, these are apps that you can install, you can come back to it, create a custom workflow for your merchandiser, your fulfillment workflow, whatever that may be. Businesses are as varied as humans are unique. And so this is really speaks to that. And then you can use that, your whole team can use that app over and over and over again. I also love how it takes everything that we've built in the developer platform over the last 20 years and then because of AI has offered this capability which is just such a beautiful thing to see come together. So yeah this is this is a really cool one like even just some of these examples these are real merchants that we had uh spoken to in the development of this and they're like oh this app would be so useful for me. So like go explore it go try it this is rolling out today into admin uh into sidekick so can't say can't wait to see what you build with this. Okay, we got a lot to talk about here, so let's let's keep going. So, we've got we've got Appgen to create bespoke tools. We also have Flow to create bespoke automations. So, for those that that don't know that are watching, can you explain a bit about this flow and what I mean maybe just do a quick briefing on Flow, but also Flow automations in particular? >> Yeah, Flow has been a tool that a lot of merchants have used. Um, it helps you customize the actual logic of your site beyond just the storefront. So a lot of people will use it for whether it's anything from like a customer uh tagging or you know marking inventory um for a particular you know use case or gifting. So there's a lot there's a variety of use cases that people use flow for that has been around for a long time. Sidekick is now able to generate flows on your behalf. And when we start to think about all the skills that Sidekick can put together, this is yet another thing that now Sidekick can be like, "Okay, not only did I create that email campaign for you, created a discount that put in that email campaign, I've also created a flow to make sure that anyone who uses that discount gets marked into a particular customer segment. Like this just allows Sidekick a little bit more of the interconnected glue between resources because that's what flow naturally does. So this is a really cool skill that I think people will will really love. So, generate flows with words. >> Let's talk quickly about theme edits. Um, now we're getting into some of the more creative stuff Psychic can do. Can you talk a bit of customization? >> Yeah, let's look at this. Like, this is like one of the flexes on the site, right? So, >> everyone's been talking to us about when is Psychic going to be in themes more often, right? Um, you we already launched theme uh app block and section generation mid year and we saw some super creative stuff come out of that. This is now saying, "Okay, now with an existing section or block, I can now use words and say, "Hey, I want to change. I want to make a button rounder. I want to center the text." You can use words now to edit your site, edit sections that exist already. You don't need to create new ones. And so, this is actually one of those things that you would expect of the platform, but when done really, really well, it is actually really magical. So, this is right inside the online store editor. You can play with it. Psychic is now there. Psychic isn't just in a little box anymore on the side. Psychic is all around the admin. >> Yeah. And you will see this happen more and more as like the direction we are going here is to uh you know just like um you know sidekick is everywhere and um um it's always on the side but usually has an outpost um increasingly wherever it's valuable. We observe the way people are already using sidekick and um we constantly finding ways of bringing it into um you know more places um where we find the high value flows. So it's very cool, very exciting. >> By the way, we have 200 something things in. >> Yeah, we got we got to keep going here. >> This this one is worth it though. Let's let's pause here for a second. Um, skills is one of those things that psychic isn't just psychic has garnered such a following which has been such one of the funnest things and entrepreneurship like everyone said is kind of lonely. So, one of the fun things we did was we created skills and you can share skills. This is already out there now. These are actually real skills that we have seen people use. Go use them. These are actually live tickers um that we'll start to see peak over probably today, tomorrow. But skills allow you to essentially take a really cool uh sidekick prompt and share it so that other people can use it whether it's in your team or whether it's out in out in the community. So, this has been a really fun fun new approach to entrepreneurship and sharing sharing knowledge. >> I love that. >> I think this is I think this is a really cool new thing we're doing here. I really like skills. Okay, let's talk about what I think is one of the hottest topics probably in the room right now, which is uh Gentic Commerce. I know how excited everyone is about the possibilities here. We are looking, I think, at the next frontier of commerce coming to life in in real time. I know that every brand on Shopify, anyone watching is probably thinking about how they're going to show up in AI chats, whether it's chat GBT or any of the others. Maybe talk a bit about, you know, Shopify's role here on behalf of brands and and and how kind of this agentic thing happens. >> Yeah, the I think the answer here is like you don't ideally you have to not think about it. This is our job. like you are bringing your business uh to to to to Shopify. It we hope it's playing an enormously important role for you and you get a lot of value out of it. The the role we want to always and since day one wanted to audition for is being um uh your favorite and hopefully most important piece of software that represents your business as well as uh can. Um you're through Shopify you uh manage how your um go to market through global campaigns. uh your you know your international expansion and also uh how you how how you how you go into the channels the we in the total cambian explosion here of new surfaces there's uh you know you are going to need little store font outposts in a lot of agentic processes and you know we talked about chat GBT of of course is the obvious one but like what what the AI age also is going to create is like um uh hopefully uh you know there's going to be many many new very very important touched uh environment channels but also millions of small ones which are specific of some of them are fantastic for your particular um uh industry and many which we can't even imagine yet. So um we are building uh all the tooling to make it so that um we can represent your brand the way you uh um configured to us the way you told us um you need to be represented with um you know your uh uh you know with with all your configuration and your go to market decision intact and um make a little outpost and we'll be able to sell them of of course through chat GPT. So, so you will be fully agentic uh by just using Shopify. Um, and this is what aic uh storefronts are for. >> Yeah, I think there's there's something that's happening in the industry right now where we have this new tool in our tool belt and I have seen so many creative new shopping experiences come out over the last little while. This is us saying we are committed and we're going to give you the tools to make sure that you are all there in this next gold rush of creativity. I think that's like a really exciting thing about being in commerce right now is this next year will prove to be quite quite different I think than the last five years. >> I love it. Cool. All right, let's uh let's keep moving. Um let's talk about the online section now. We've got some major newness here. Uh we've been teasing this I think for quite some time here, but I know that merchants are eager about this one. V, do you want to talk about rollouts? What that is? >> Yeah, let's talk about rollouts. Also big appreciation for this guy. I I love him. I love that he's painting an online store. Um, okay. So, let's talk about rollouts. Um, a lot of folks have who have been on Shopify for a long time know, hey Shopify, I have a drop coming at midnight. I want to update my site. I want the product and merchandising to be published. I want a discount code to be published. How do I do that in a concerted, coordinated manner that doesn't breed a ton of heartburn for my team? This is the answer to that. So instead of just saying, okay, we're going to do scheduling in typical Shopify fashion, we went further and we said, okay, we're going to create something called a rollout in Shopify. First, we're going to start with rollouts inside of online store. So you can roll out changes. We know that this is often the place that people want to do a lot of changes often and schedule it, but it will roll out to many other resources across Shopify. So products, collections, discounts, you can coordinate all of that to be dropped at a single time together. And then we decided what else we can we do with rollouts. We can also extend it so that you can control the amount of traffic that goes to a particular rollout. Oh, what does that look like? That looks a lot like AB testing and experiments. And so not only does rollouts allow you to coordinate and roll something out with less anxiety knowing that the platform is going to roll something out at 1201, but you can also then start to control the traffic split and start to test which versions of your site and which versions of all of these resources are going are performing better. And then you can easily merge it or decide, okay, that was a cool experiment I learned. I don't want to merge it back. This is >> something that's really cool, I think, is that, you know, we're looking at each of the 200 plus features that we've launched one at a time, but they all of course build off of each other. And like I think it's, you know, calling out here that the the stores we see here running through an AB test is the store that you edited just a few sections up on the page, right? And and and so we're putting the power into the hands of the merchant to edit their site, create a new variation using Sidekick, and then test that against the current structure and the current page that they have live. These are all things that are building off of each other. >> And and just a little Easter egg on just how much time and attention goes into this site. You notice we updated the site above. That site is now here live. So like even just the thought and detail into each part of how we explain this concept has all been here. But yes, absolutely. The features tie into each other. >> Yeah, it's so it's so easy to just kind of almost scroll past this. But like you got like it just the roll out thing is like guys like this is it's it's pretty insane. Like so I know this sounds like such a basic feature but like think about it here. Like we showed you pulse. Pulse will tell you hey there's a thing that could be uh done better. Um uh now you have like the um uh AI features in the editor which you make changes and then instead of just flipping it live to think that you know like let's go you create a roll out. They say hey I I I think this version is better. you figure out if that's true. Um and um uh you know so now it's like and in our rollout system you can say what happens after the experiment once you have statistical confidence just set it live. So it's um like it it it massively reduces the amount of uh intestinal fortitude you need to put any kind of change directly in production of course and um this is specifically important because of all these agentic flows right like this we're building this so that uh increasingly tests can be run uh with high conviction um that are suggested by AIS and um uh you know you you can you can you can measure the craziest thing that we have is then exactly that thing we scrolling to. So this is insanity. >> So please someone explain Stim Jim. Uh I think the best name ever. >> I think we need to spend a little bit of time on the name specifically is a great name. How did we get there and what does it do? [snorts] >> Everyone. >> Okay. Who's going to take this one? Who's [laughter] gonna take this one? Everyone's been joing. Okay. I'm I'm gonna take this one. >> Vanessa, you got it. >> Okay. Sim Jim. Sim Jim. I actually had to explain it a couple times this week to some folks who weren't familiar with it. Here, here's the think about playing a sport. A gym is where you go to work out so you can do well at that sport when you go on the playing field. That is what this is. Okay. And when we say simulator, it's because we know a lot of folks, we just talked about launching with confidence in the one above about AB testing and you know rollouts and launching with confidence using rollouts. But Simjim allows you to launch with confidence when you don't quite have potentially the traffic or you don't really want to test with real humans, uh, real consumers. We said, okay, what are we going to do for those people? Because we are the entrepreneurship company. We help everybody grow. And a lot of those people don't have traffic yet. We took all of our knowledge across the decades of building online stores and we built AI shoppers that represent what we see real humans do. And it's not that. So the like the craziest thing about it is that it's we are actually um what what what we do is we are creating simulated versions of the people that are like ones that are like usually browsing on your particular store. Basically with this with this system we can take your rollouts and and simulate them how how to the uh best um knowledge of AI based on the personas of people who are visiting you actually clicking around on the store on the design changes and looking at whatever metrics you're you're going for and predict the future. And this is delivering a thing that is just kind of blowing our minds because it's um it is we found it to be um extremely accurate. Uh it for something that is for for for what it is. And again an AB test is something that like is super good when you're when then I don't know when you're fashion Nova you can run AB tests in in a couple of minutes given the traffic you have. If uh you are starting it's going to take sometimes for real statistical relevance on a small detail change months right now it doesn't know you can just go and uh simulate it and that is a game changer I don't we not aware of anyone having done this or having used AI in this way it's an incredible breakthrough from our uh um from our teams and uh uh in in in in our machine learning labs the the term is sufficiently nerdy uh gyms are the environments that um uh reinforcement learning runs in. And um >> yeah, that's the nerdy version of the [laughter] >> me that want to like play like Shopify the video game. Like I imagine like a kind of Sim City where you're just like you're only living in the simulation all the time. >> Yeah. It's >> also shout out to Sim City. >> Yeah. >> Yeah. It's uh it's it's it's sort of presented here as a feature from uh like this comes directly out of Shopify Labs. This is like again state-of-the-art stuff. Uh it it is ludicrously expensive to run. um we will figure out how to make this all work. Um but like it's way too valuable um to not get in the hands of people uh right now. >> Yeah, we were too excited to hold this back. >> This feels like it levels the playing field also like for for for merchants that don't have these massive analytics teams or these massive AB testing teams, right? This is where like smaller merchants can operate at the same type of velocity and and decision-m prowess as the biggest companies on the planet. >> What I also love about this feature is we didn't go just like, okay, I just want to collect data what converts. We know that a lot of brands want to test, okay, I want to test if my sustainability concept is coming through to the person on the site right now, right? So, you can actually set a goal for your customers. It's almost like a focus group and they will give you actual opinionated feedback, not just uh understanding their behavior, which is also very very powerful. So, yeah, it's amazing. >> I really love this. Um, okay. So, I also, as you know, all of us live and breathe our mission, which is to make entrepreneurship more common, more accessible. And I think you can really see just in the last, you know, 30 minutes here of how we think AI is going to shape this and create this I don't know this the greatest lever for business uh creation I think frankly in our lifetime but there's a lot to keep up with which brings us to Tinker. Um Toby do you want to take talk a bit about what we're trying to solve for entrepreneurs with Tinker? >> Yeah so this is Tinker is like we pre-announcing like watch the video when you get a chance and um this this this will come soon. This is a really really really cool um uh application. Basically, we found that um the like I I I've emphasized within Shopify I uh people to reflexively reach for AI for for for um um basically for any task that they that they find. And so like what we have found is there's a particular sort of joyful exploration of [snorts] um uh that that that you know uses AI not as like this sort of nebulous concept that completes words but actually just like leans into AI usage for all most like sometimes the most random small bits you know like maybe people on social media see like isometric weather report pictures coming along and like because that's sort of what the sort of nerdy cutting edge does. Tinker is is is a thing that you can um uh it's it's it's almost like a feed of AI delightful tools that you can use to kind of like just if you have an idea of any kind any kind of project any any um uh ambition um or like like really any of these kind of things you you can go to Tinker and just play with stuff around your idea to flesh it out like something that creates turns your ideas into artifact. facts of like an image, a text, a business plan, whatever like it is to um um uh that just nudges you a step forward. Why is Shopify building this? Because we do think that in some small percentage these kind of delightful investigations, these sort of uh joyful explorations lead to product ideas and people wanting to uh you know build something or create something. And then how do you do that? like um you know how do you get the product created that you just um uh designed? How can a figurine be made that you are so delighted by? Or how do you actually put the company together? What is the next steps? And what's the template? And how could do all the pieces and all the little tools that I've created along the way somehow make it now easier um for me to uh flesh out this idea? We've we've seen incredible like little um um uh emergent things here with like um um [clears throat] you know like you're building towards like the context engineering almost becomes automatic um um because you're building up these you're collecting these pieces that speak to you. you're seeing new ideas and people are create creating remixing little mini apps that allow you to generate a video, a product video, but but it's not commerce specifically and it just happens that lots of what people create is commerce and so it's it's all fitting together into the mission that Shopify just wants to see entrepreneurship become more common and definitely we we love the aspect of Shopify that people can go and uh you know express themselves in a way that is like unencumbered by uh um you their lack of um um you know path dependent lack of skills as as a designer or so like the the most wonderful thing about Shopify is that usually big enough project that you can put a team together where everyone has the skills and the wonderful thing about AI is now often AI can actually uh do a possible job even if you can't have a designer co-founder for your venture and we want to like tinker is sort of our exploration of how deep and far can we go and I'm very excited about it. Yeah, I I I think one of the things that I I love about this is when you're building something new, ideas come like in a foggy forest, right? And as you walk through the foggy forest, the shadows become clearer and clearer. The hard part is actually walking through that foggy forest. This kind of helps you bring into fruition. I go, "Do you mean this? Do you mean this?" Pulling your intuition out into something real that you can then iterate on, which I think is like half the battle for people generating ideas and crystallizing it into something new. I will just say one thing to on you guys nailed it like it's the job is to make entrepreneurship more common. Last time I I I recall Shopify announcing a small little utility app like this to a little bit of a different audience I think was in 2020. It was called shop. >> And and and I I I I I think my point here is just that like big great things start like kind of small nifty tools and and and I really feel like that like Tinker is is is in that category like it's it's opening up a category uh that that hasn't quite yet been defined yet and and that we're kind of laying ground for here. >> Yeah, I I I that's my that's my hope. Um, I I believe the future is best predicted by what uh highly creative and uh smart people do on the weekends. And um this is a product wrapped around exactly those activities. And so I I I can't wait to get in everyone's hand. >> I love it. And also, please check out the video. Russo does a great job explaining it uh on the video. So, make sure you take a look at that. Let's uh let's keep moving along. Um up next is there's some retail updates here shop. I have to say I I >> we got to get some of these made. >> They're beautiful. >> Yes. So, one thing I'd like to share is that for every edition, we make up a makebelieve Shopify brand. I don't know if everyone knows this, but but it's part of every edition. We invent a new brand that goes in to be an example in each of the different product stories that we share. For this edition, it was a skate brand called Muse. We're finding ourselves in the Muse Renaissance store. And and I I find that just this this backdrop and this retail section is of all of the sections. >> It's spectacular. I mean, I I I want to go to the store. I want to buy this. I want to buy these products. >> Yeah. Look at all the skateboards in the background. Okay. But looking looking at retail, yeah, we're getting distracted by the beauty of the site. >> So, let's let's unpack a little bit what we're talking about here. Particularly, maybe start with the point of sale hub, POS hub, because I think that is something that a lot of people that are watching right now have physical stores or thinking about opening up physical stores. Uh many of them are already using Shop Point of Sale. talk a bit about like unpacking what the hub is about. >> Yeah, I mean it's kind of on the screen here. So, one of the things that uh we noticed with point of sale is there's a lot of uh there's a lot of importance around making sure that you're checking customers out reliably and quickly. That is a big focus of POS in 2025 and into into 2026. You're starting to see the first d first drips of that here with the hub. peripherals and peripheral management has been something that we want to make sure is rock solid at all times. And we introduced this concept of the hub. So enter the hub where you now can choose between wired and wireless peripherals. So if you decide I want to have a wired scanner, I can plug it right in and your connectivity to your point of sale, your Shopify point of sale is instant. And this is not just a normal hub. Kind of like what I said here. This is a mini computer, right? And and I think that that's not obvious because it's such a beautifully simple looking device, but it is in fact actively looking at the connections and the peripherals and making sure that even if your point of sale goes to sleep, that these peripherals are ready to check someone out the moment you come back to your to your uh to your point of sale. So, I think that this is a pretty magical start to a refocus and a reimagining of point of sale as a whole. You will see lots of updates in 2026 around making sure that you can check people out reliably and fast in point of sale. This is very important to us. So this is the start of something much bigger. There there's so much intelligence and technology built into this small packet uh package of of of um hardware like it it's as MFI which is made for iPad like it it will make every hardware device every peripheral just immediately work. like we we can't really like state enough how powerful this is for retail environment. >> Just it's going to be a mess. Like just get one of those. It'll it'll make everything just super super um um >> uh uh solid. We're not going to make any money this just like if this needed to exist. So make the whole iPad uh um and and and tablet based retail thing just like as rock solid as it ought to be. Um enough enough enough is enough with all these dies and and and and and wireless ancient protocols. Too many uh legacy components that uh people still want to use for their own processes. This just like like just solve I Shopify has principle of solving every problem at the right layer of abstraction which I know sounds really nerdy but it translates into well sometimes you have to build hardware then that's the only way to do deal with it. So this is what we're doing. [snorts] >> Yep. Absolutely. >> How are we doing? We should do a couple, right? >> Let's keep rolling. I mean, we're we're like halfway through. We got some still big ones. This is >> Yeah. No, actually I'm going to put on my I'm put on my my Renaissance hat for this next one. >> Oh, Carl, you're the only one missing now. >> Oh, >> I didn't want to mess up my hair. Oh, see. Okay, now now we're talking. >> Okay, now the fun is I I was waiting for a skirt and Easter egg. >> This next one is uh >> unless I was a core influencer. I got my grubby hands on this and then the the the late majority also joins in. Yes, we've crossed the chasm. That's exactly right here. >> Carl, you are late majority. That's what it's saying. >> Okay, back to it. This is major. Uh, I think it's a great example of how merchants can leverage Shopify scale, I think, to achieve just more as as a like a merchant community on Shopify. Um, merchants will definitely know this pain point really, really well. But we all work so hard to get traffic to our stores, to our sites, and sometimes a customer actually bounces because they couldn't find a complimentary product ad to their cart. and um enter product network. Um what do you tell us about this? What how does this how does product network help merchants with conversion? Like what what is this all about? Yeah, product network is a um is a stealthfully uh amazing feature for conversion mainly because for large retailers they have always known if you have more products the chances of a customer checking out is higher purely out of the idea that if I'm looking for let's say a you know homeares like a chair um I'm also maybe looking for a table because I'm a customer shopping for my home office, but how do you get a really full-fledged merchandising catalog and keep it up to date? That has been something that takes a lot of time and effort. Product network solves that for you. So, with just a click, you access the 3 million merchants on Shopify or the millions of merchants on Shopify and then you can you can basically tap in and say, "Hey, I'm a home wares uh store. I I make chairs. I don't really make or want to source tables. Shopify, help me fill that category." Right? and I'm in control. I can say, you know, I I I don't really love this brand or, you know, I want specifically this category. And then automatically my online store will start to fill in the points that I want, whether it's empty search results, whether it's on collections, starts to fill with tables in my scenario. And the chances now of my customer not just finding my chairs, but also finding my chairs and these tables and making one nice big purchase for their home office increases. So, this is a very sneaky um interesting feature that kind of connects all of our merchants together in a in a way that we haven't really done before. Yeah, it's like to overstate how like this this is um >> like we integrated this add a level that like it's like like these products even though they come from the larger shop collective um are running through the normal APIs liquid um um and all these things we've integrated this deep and I think I don't know if you caught it like the checkout uh ended up like purchasing from multiple stores in this one go. Um so this is like really this is collaborative entrepreneurship. This collaborative uh like it's just like um a complete like completely new beginning for the platform and of course totally opt in. We will build like a lot a lot of our AI capabilities are at play here to figure out how to perfectly merchandise this. You you like the merchants are always in control of their own stores. This only any of this only happens for areas where you have said I would like this to be fleshed out uh by the creator shop network or here's the types of products uh that we that we would like to that I would like to see here. I don't I only want products from other places show up past uh like the third row of my search results or something like this. We we're going to ship all sorts of things depending on what we going to hear, but what people would uh uh uh how people are thinking about it and um it's I think super super super exciting. Um cuz yeah, like finding great like I I sold snowboards at some point. I sold bindings. I did not uh stock clothing. And >> you should have sourced these hats if you >> Yeah, I should I should have had these hats. I should have definitely had a collection where I said I would be perfectly happy with hats of any color to be added to to um people browsing and um it's very very very very exciting. >> Yeah. And it flows naturally into collective. So then you can get that data of like oh tables are actually people something people want. Okay maybe I maybe I'll start making tables. Maybe I'll talk to some merchants about you know wholesaling together on collective. I think this is like such a natural gradual path of of building out your catalog which is amazing. So go check it out. >> Yep. the Shopify product network. I I love it. >> Product network. >> Yeah, it's amazing. All right, maybe we'll do uh just because we're running out of time here, maybe switch to developers. We've talked a lot about agent commerce. >> We scroll past the egg. Please cover the >> Yeah, people are like, "What is So, this is the Renaissance person. We have this hat. Carl took it off because he's stylish for us." >> Yeah, he's too cool. >> I I I want to just like experience it when when everyone else >> No, I'm watch I'm watching on X right now. There are people like it's it's amazing. People are posting their uh buying hats. Yeah. >> Oh, did they buy? They're so fast. So, click into this. Get a beanie. My favorite detail is 1452, the year that Leonardo da Vinci was born. >> Small things like this that make Shopify Shopify. Like we we we the actual total is in Roman numerals. Like >> I I need Roman numerals for >> for no reason. just because obviously cuz it should be like >> the main launch of edition >> now featuring Roman. Let's see if I got it merged. [snorts] >> This is Taylor Swift. >> Do the math in your head though of like how much actually is this? Um it's fantastic. >> It's amazing. Yes. So many good Easter. >> It's also a great reminder that every time we build additions, we build additions on Shopify. Like we use additions as a wonderful opportunity for us to actually dog food through the platform. This is a great example of that. you know, bringing the commerce capabilities to life on the actual >> how motivating that is to dialing our content features in. >> Oh, yes. Yes. Environment variables. Great. >> As you can see, we're building a lot of stuff, but we're also uh the fun quotion here is is pretty ridiculously high. >> How fun is this website? I I'm just like I'm still stunned. It is incredible to >> to to scroll through this. >> Okay, let's do a few others. Uh we talked about Aentic earlier for merchants, but let's talk about developers. Uh what's possible to build now in minutes is actually really exciting. Do you want to talk about Dev Dash and kind of the catalog API and and what we're doing there a little bit? >> Yes, let's talk about Dev Dash. This is one of those features that people have been asking us for and asking us for and asking us for, especially since we announced the catalog. I think when we announced the catalog earlier this year, I have not gotten as much interest from our partner community about how to get access to this than I have with this one feature. So, the catalog for those who didn't tune in last time, the catalog is essentially the catalog of Shopify. And so, when you're building for Shopify, in the past, it was shop by shop by shop. We've always been a platform that supported um folks connecting into shops, but they were individual shops one by one. For the first time, the catalog really brings together all of Shopify's products in one place for developers building new experiences. And when we talked about it, people loved it. Now, it's finally available in the Dev Dash. So, this is a major update for those who are especially building in this new golden creative gold rush of um of building new consumer experiences. We want to be there first. So, if you're building something really cool, come talk now. You can actually go and try it in dev dash in partners dashboard. Um and if you're building once you get to a point where you're actually building production level, please talk to us because then we can talk about making sure you have the right limits. But this is now available. This is probably one of the biggest changes there. >> Our vision here is that like um the uh global catalog is just going to be become the predominant uh I I would like to build something commerce that is not like an on like an online store. I want to build a commerce experience or something. I I need products. I'm want to uh you know I'm like is it in virtual reality in agentic environments and like you you just tell us what type of products would be helpful to receive you are going to get the simplest APIs from us and uh in uh 100 200 millconds it will give you the perfect uh set of products with by whatever parameters you give us and it's a major effort for a company. We want to make it so so so simple to build incredibly good experiences uh that are commerce related because so often that's where the real fun is in our minds anyway. We might be a bit biased on this but like you know what even is a web that doesn't sell products like don't even understand any it anymore thing you've ever said. >> Do we have room time for one more? >> We have time for one more. >> One more. Okay. So we started this by talking about sidekick. Let's end with it too. Um, I think this is really important for our dev ecosystem for our developer partners out there. For the first time, we're actually inviting app developers to build into Sidekick into Sidekick with Sidekick app extensions. It's becoming, as Toby said, a primary way that our merchants are interacting with their store, with their businesses, and soon that'll extend to apps. What is Sidekick app extensions? >> This is something that um, again, a lot of our partners have asked us about. Probably this and catalog were like the two big topics at um, additions.dev, dev, something we do um midyear. How as as merchants start to engage with Sidekick, how can apps lend their functionality to Sidekick? Merchants are going to want this because merchants rely on a lot of apps for their for their business. And so Sidekick without apps is Sidekick without an ARM for their business. And so we want to fill that gap. And for partners, this is a way for you to now expose your app's functionality to Sidekick so that it's more useful for merchants. And this additions we're doing a developer preview of what we how we basically want the API to look for when psychic can actually ingest these app these essentially like data flows into apps. Um what we call intents where you can actually pop something up in admin and then a merchant can actually say okay yes that is the email I would like from that app. So, this is a really important update where Psychic is now truly expanding not just from its sidebox into all of Shopify. It's going to now expand into your whole constellation of software that you use to run your business, which I think is very important next step for us. >> Cool. >> Yeah. Amazing. >> Amazing. Really, really cool. [sighs] >> Okay, that's a lot. Um, we talked about a lot. We talked about AI. We talked about commerce. Uh there's actually something I think just before maybe we we we all say goodbye here that's I think even more remarkable that I I I just want to close out with. We shipped more than 200 new features in this edition. >> Yeah. >> I mean we barely scratched the surface on it on this sort of on this on this. >> We talked about like 10 >> I mean that's right we barely scratched the surface. And here's the crazy part. We do this twice a year. So I just want to say like to be operating at this level and this velocity I think is an absolutely insane achievement. And I just want to take a minute to say thank you to everyone. I know uh we're watching I know all the shop everyone who works Shopify is watching this right now. Just want to say thank you to our incredible team who are powering this. It is unequivocal that you are building the future and and your dedication is is next level. So just want to say thank you to all of you that helped make this edition what it is. >> Yeah. Incredible. >> Awesome. Awesome job team. Like a lot of you um worked so hard and I hope our customers who are watching this are excited. Um we we've got you we are um building uh we have a very very way very very very clear idea for um how the next um uh for how the rest of a decade here is going to unfold from our perspective. Our role here is to keep everyone super super cutting edge and um um our role is to um uh you know help people uh uh like you know launch changes with um uh uh you know high conviction um and and and either simulation or or data that it is a good change. We our our job is to um take all the amazing people that you amazing products that you all have and um put them together in such a way that they're easy and straightforward to consume from um all the uh new emerging places that that are creating sales. we going to get you into all of those. Um um and um uh it it it's really really good for us and for for for everyone in the ecosystem because um you know um while a lot of uh you know you are very very big businesses uh many of you have exciting things and are very small and when we put all these things together millions and millions of uh lights of various sizes make a sun uh is and it is the best products of the world are all sold on Shopify And um we can take both and uh you know talk with um all the super super busy platforms that are trying to you know invent the future and um make it easy for them to reason about all the great products get them in there and uh this is the role we will play and we will we are in talks with everyone and uh to do this and um it's all coming together in a quite wonderful way and um it's it's it's a super exciting time at Shopify. I hope it's this exciting time to be on Shopify and uh um yeah, Vanessa, I can't wait what what you will do next for >> and wrap many. >> All right. Well, thanks to everyone for joining us on this stream. If you want to check out the edition, go to shop.com/additions2026, but you can see all the additions at the editions website. And as it is, uh as we say, this is a new world of commerce that is awaiting you. And the renaissance is here. Thank you for joining us for the Renaissance edition. That was really fun. >> That was awesome. Great work. >> See you all. [snorts]
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Hey<00:04:40.160><c> everyone</c><00:04:40.800><c> and</c><00:04:41.199><c> uh</c><00:04:41.440><c> welcome</c><00:04:42.080><c> to</c><00:04:42.720><c> Shopify's</c>

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Hey everyone and uh welcome to Shopify's
 

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Hey everyone and uh welcome to Shopify's
winter<00:04:43.919><c> 26</c><00:04:44.320><c> edition.</c><00:04:44.960><c> Harley</c><00:04:45.440><c> here.</c><00:04:45.759><c> It</c><00:04:45.919><c> is</c>

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winter 26 edition. Harley here. It is
 

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winter 26 edition. Harley here. It is
very<00:04:46.240><c> very</c><00:04:46.479><c> fun</c><00:04:46.639><c> to</c><00:04:46.800><c> be</c><00:04:46.880><c> back</c><00:04:47.040><c> with</c><00:04:47.280><c> all</c><00:04:47.440><c> of</c>

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very very fun to be back with all of
 

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very very fun to be back with all of
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you. Uh I think the last time we
 

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you. Uh I think the last time we
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connected was uh frankly about a week
 

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connected was uh frankly about a week
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ago when we were wrapping up BFCM. Uh,
 

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ago when we were wrapping up BFCM. Uh,
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for those of you that were were paying
 

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for those of you that were were paying
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attention, BFCM here was was incredible.
 

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attention, BFCM here was was incredible.
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I think across the platform, we saw
 

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I think across the platform, we saw
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something like for 14.6 billion dollars
 

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something like for 14.6 billion dollars
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across all our merchants in that 4-day
 

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across all our merchants in that 4-day
period.<00:05:06.479><c> But</c><00:05:06.639><c> 81</c><00:05:07.120><c> million</c><00:05:07.520><c> shoppers,</c><00:05:08.400><c> and</c><00:05:08.560><c> the</c>

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period. But 81 million shoppers, and the
 

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period. But 81 million shoppers, and the
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coolest stat, I think, is that about
 

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coolest stat, I think, is that about
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16,000 merchants had their very first
 

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16,000 merchants had their very first
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sale, which uh, frankly is is is
 

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sale, which uh, frankly is is is
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incredible. But today, we're here for a
 

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incredible. But today, we're here for a
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winter 26th edition drop day. This one
 

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winter 26th edition drop day. This one
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is really, really big. As hopefully you
 

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is really, really big. As hopefully you
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all have seen, we do these editions
 

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all have seen, we do these editions
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about twice a year. And it's our way of
 

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about twice a year. And it's our way of
showing<00:05:28.080><c> all</c><00:05:28.320><c> of</c><00:05:28.400><c> you,</c><00:05:28.720><c> merchants,</c><00:05:29.199><c> partners,</c>

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showing all of you, merchants, partners,
 

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showing all of you, merchants, partners,
and<00:05:30.000><c> the</c><00:05:30.240><c> entire</c><00:05:30.479><c> Shopite</c><00:05:30.960><c> community,</c><00:05:31.520><c> all</c>

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and the entire Shopite community, all
 

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and the entire Shopite community, all
the<00:05:31.919><c> incredible</c><00:05:32.400><c> stuff</c><00:05:32.560><c> that</c><00:05:32.800><c> we</c><00:05:33.039><c> are</c>

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the incredible stuff that we are
 

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the incredible stuff that we are
building.<00:05:33.919><c> I</c><00:05:34.240><c> was</c><00:05:34.320><c> told</c><00:05:34.560><c> a</c><00:05:34.800><c> couple</c><00:05:34.880><c> days</c><00:05:35.039><c> ago</c>

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building. I was told a couple days ago
 

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building. I was told a couple days ago
we<00:05:35.520><c> were</c><00:05:35.600><c> probably</c><00:05:35.759><c> going</c><00:05:35.840><c> to</c><00:05:35.919><c> ship</c><00:05:36.160><c> around</c>

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we were probably going to ship around
 

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we were probably going to ship around
150<00:05:37.280><c> product</c><00:05:37.600><c> releases.</c><00:05:38.400><c> It</c><00:05:38.639><c> looks</c><00:05:38.800><c> like</c>

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150 product releases. It looks like
 

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150 product releases. It looks like
we're<00:05:39.199><c> actually</c><00:05:39.360><c> going</c><00:05:39.440><c> to</c><00:05:39.520><c> be</c><00:05:39.600><c> shipping</c><00:05:40.000><c> more</c>

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we're actually going to be shipping more
 

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we're actually going to be shipping more
than<00:05:40.560><c> 200,</c><00:05:41.120><c> which</c><00:05:41.360><c> is</c><00:05:42.000><c> uh</c><00:05:42.160><c> the</c><00:05:42.320><c> most</c><00:05:42.720><c> Shopify</c>

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than 200, which is uh the most Shopify
 

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than 200, which is uh the most Shopify
thing<00:05:43.520><c> ever,</c><00:05:43.919><c> I</c><00:05:44.080><c> think.</c><00:05:44.479><c> Uh</c><00:05:44.720><c> but</c><00:05:44.880><c> we're</c><00:05:45.120><c> really</c>

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thing ever, I think. Uh but we're really
 

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thing ever, I think. Uh but we're really
really<00:05:45.520><c> excited</c><00:05:45.840><c> about</c><00:05:46.000><c> this</c><00:05:46.160><c> one.</c>

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really excited about this one.
 

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really excited about this one.
&gt;&gt; Truly<00:05:47.280><c> overd</c><00:05:47.600><c> deliver,</c><00:05:48.080><c> right,</c><00:05:48.240><c> Harley?</c>

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&gt;&gt; Truly overd deliver, right, Harley?
 

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&gt;&gt; Truly overd deliver, right, Harley?
&gt;&gt; Definitely<00:05:49.039><c> overd</c><00:05:49.280><c> delivered.</c><00:05:49.840><c> Um,</c><00:05:50.240><c> and</c><00:05:50.479><c> we</c>

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&gt;&gt; Definitely overd delivered. Um, and we
 

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&gt;&gt; Definitely overd delivered. Um, and we
wanted<00:05:50.880><c> to</c><00:05:51.039><c> do</c><00:05:51.199><c> this</c><00:05:51.440><c> sort</c><00:05:51.600><c> of</c><00:05:51.759><c> live</c><00:05:52.160><c> drop</c><00:05:52.560><c> type</c>

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wanted to do this sort of live drop type
 

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wanted to do this sort of live drop type
thing<00:05:53.120><c> here</c><00:05:53.680><c> where</c><00:05:53.919><c> we</c><00:05:54.160><c> can</c><00:05:54.320><c> unpack</c><00:05:54.720><c> some</c><00:05:54.960><c> of</c>

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thing here where we can unpack some of
 

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thing here where we can unpack some of
the<00:05:55.199><c> big</c><00:05:55.360><c> updates</c><00:05:56.080><c> together</c><00:05:56.479><c> in</c><00:05:56.880><c> real</c><00:05:57.120><c> time.</c>

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the big updates together in real time.
 

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the big updates together in real time.
So,<00:05:58.400><c> let's</c><00:05:58.720><c> do</c><00:05:58.800><c> that.</c><00:05:59.039><c> I</c><00:05:59.360><c> have</c><00:05:59.600><c> Vanessa,</c><00:06:00.160><c> Carl,</c>

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So, let's do that. I have Vanessa, Carl,
 

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So, let's do that. I have Vanessa, Carl,
and<00:06:00.639><c> of</c><00:06:00.720><c> course,</c><00:06:00.880><c> Toby</c><00:06:01.280><c> joining</c><00:06:01.600><c> us</c><00:06:01.759><c> today.</c>

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and of course, Toby joining us today.
 

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and of course, Toby joining us today.
Let's<00:06:02.880><c> go.</c><00:06:03.120><c> Team</c><00:06:03.759><c> V,</c><00:06:04.160><c> do</c><00:06:04.240><c> you</c><00:06:04.400><c> want</c><00:06:04.479><c> to</c><00:06:04.560><c> pull</c><00:06:04.720><c> up</c>

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Let's go. Team V, do you want to pull up
 

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Let's go. Team V, do you want to pull up
the<00:06:04.960><c> edition</c><00:06:05.360><c> site</c><00:06:05.520><c> and</c><00:06:05.680><c> and</c><00:06:06.000><c> get</c><00:06:06.160><c> going?</c>

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the edition site and and get going?
 

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the edition site and and get going?
&gt;&gt; It<00:06:06.880><c> is</c><00:06:07.039><c> my</c><00:06:07.600><c> absolute</c><00:06:08.639><c> pleasure</c><00:06:09.280><c> to</c><00:06:09.600><c> be</c><00:06:09.759><c> the</c><00:06:10.000><c> one</c>

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&gt;&gt; It is my absolute pleasure to be the one
 

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&gt;&gt; It is my absolute pleasure to be the one
to<00:06:10.400><c> pull</c><00:06:10.639><c> up</c><00:06:10.960><c> the</c><00:06:11.199><c> site.</c><00:06:11.919><c> Okay,</c>

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to pull up the site. Okay,
 

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to pull up the site. Okay,
&gt;&gt; you<00:06:12.800><c> have</c><00:06:12.880><c> a</c><00:06:13.039><c> power.</c><00:06:13.360><c> You</c><00:06:13.680><c> can</c><00:06:13.919><c> you</c><00:06:14.080><c> are</c><00:06:14.240><c> going</c>

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&gt;&gt; you have a power. You can you are going
 

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&gt;&gt; you have a power. You can you are going
to<00:06:14.560><c> be</c><00:06:15.120><c> the</c><00:06:15.280><c> power</c><00:06:15.520><c> of</c><00:06:15.680><c> the</c><00:06:15.759><c> SC.</c><00:06:16.560><c> Okay,</c><00:06:17.600><c> so</c><00:06:18.400><c> the</c>

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to be the power of the SC. Okay, so the
 

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to be the power of the SC. Okay, so the
Renaissance<00:06:19.520><c> edition.</c><00:06:20.319><c> This</c><00:06:20.479><c> is</c><00:06:21.039><c> one</c><00:06:21.360><c> of</c><00:06:21.440><c> the</c>

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Renaissance edition. This is one of the
 

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Renaissance edition. This is one of the
most<00:06:22.080><c> stacked</c><00:06:22.479><c> editions</c><00:06:22.880><c> that</c><00:06:23.120><c> I</c><00:06:23.280><c> have</c><00:06:23.440><c> ever</c>

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most stacked editions that I have ever
 

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most stacked editions that I have ever
been<00:06:23.759><c> a</c><00:06:23.919><c> part</c><00:06:24.080><c> of</c><00:06:24.160><c> in</c><00:06:24.400><c> my</c><00:06:24.560><c> almost</c><00:06:24.960><c> decade</c><00:06:25.840><c> here</c>

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been a part of in my almost decade here
 

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been a part of in my almost decade here
and<00:06:26.800><c> it</c><00:06:26.960><c> was</c><00:06:27.120><c> wrapped</c><00:06:27.440><c> up</c><00:06:27.600><c> in</c><00:06:27.840><c> the</c><00:06:28.000><c> most</c>

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and it was wrapped up in the most
 

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and it was wrapped up in the most
beautiful<00:06:28.880><c> way</c><00:06:29.120><c> in</c><00:06:29.360><c> this</c><00:06:29.600><c> incredible</c><00:06:29.919><c> site.</c>

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beautiful way in this incredible site.
 

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beautiful way in this incredible site.
We're<00:06:30.319><c> going</c><00:06:30.400><c> to</c><00:06:30.479><c> go</c><00:06:30.560><c> through</c><00:06:30.800><c> it</c><00:06:30.960><c> live</c>

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We're going to go through it live
 

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We're going to go through it live
together.<00:06:32.080><c> I</c><00:06:32.319><c> don't</c><00:06:32.479><c> know</c><00:06:32.560><c> how</c><00:06:32.880><c> much</c><00:06:33.280><c> Harley,</c>

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together. I don't know how much Harley,
 

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together. I don't know how much Harley,
Toby,<00:06:34.400><c> I</c><00:06:34.560><c> mean</c><00:06:34.639><c> Carl</c><00:06:34.960><c> and</c><00:06:35.039><c> I</c><00:06:35.199><c> have</c><00:06:35.360><c> been</c><00:06:35.520><c> deep</c>

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Toby, I mean Carl and I have been deep
 

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Toby, I mean Carl and I have been deep
in<00:06:35.919><c> this,</c><00:06:36.160><c> but</c><00:06:36.319><c> we</c><00:06:36.479><c> are</c><00:06:36.639><c> going</c><00:06:36.720><c> to</c><00:06:36.800><c> go</c><00:06:36.880><c> and</c>

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in this, but we are going to go and
 

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in this, but we are going to go and
discover<00:06:37.440><c> all</c><00:06:37.680><c> the</c><00:06:37.919><c> nooks</c><00:06:38.240><c> and</c><00:06:38.400><c> crannies</c><00:06:38.800><c> of</c>

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discover all the nooks and crannies of
 

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discover all the nooks and crannies of
this<00:06:39.440><c> amazing</c><00:06:40.560><c> site</c><00:06:40.800><c> together.</c>

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this amazing site together.
 

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this amazing site together.
&gt;&gt; Okay,<00:06:41.360><c> so</c><00:06:41.600><c> first</c><00:06:41.759><c> things</c><00:06:41.919><c> first,</c><00:06:42.400><c> like</c><00:06:42.720><c> for</c>

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&gt;&gt; Okay, so first things first, like for
 

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&gt;&gt; Okay, so first things first, like for
let's<00:06:43.199><c> talk</c><00:06:43.360><c> about</c><00:06:43.520><c> the</c><00:06:43.759><c> theme.</c><00:06:44.080><c> I</c><00:06:44.240><c> mean,</c>

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let's talk about the theme. I mean,
 

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let's talk about the theme. I mean,
we've<00:06:44.560><c> had</c><00:06:44.720><c> Boring,</c><00:06:45.520><c> we've</c><00:06:45.759><c> had</c><00:06:46.319><c> Foundations,</c>

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we've had Boring, we've had Foundations,
 

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we've had Boring, we've had Foundations,
we've<00:06:47.840><c> had</c><00:06:48.080><c> Unified,</c><00:06:48.720><c> and</c><00:06:48.880><c> we've</c><00:06:49.039><c> had</c>

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we've had Unified, and we've had
 

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we've had Unified, and we've had
Horizon.<00:06:50.240><c> Now,</c><00:06:50.479><c> we</c><00:06:50.800><c> have</c><00:06:51.600><c> the</c><00:06:51.840><c> Renaissance</c>

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Horizon. Now, we have the Renaissance
 

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Horizon. Now, we have the Renaissance
edition.<00:06:53.680><c> Uh,</c><00:06:54.160><c> I</c><00:06:54.400><c> love</c><00:06:54.560><c> the</c><00:06:54.800><c> sound</c><00:06:54.880><c> of</c><00:06:55.039><c> it.</c>

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edition. Uh, I love the sound of it.
 

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edition. Uh, I love the sound of it.
Tell<00:06:55.759><c> us</c><00:06:55.919><c> how</c><00:06:56.080><c> you</c><00:06:56.319><c> landed</c><00:06:56.560><c> on</c><00:06:56.800><c> that.</c><00:06:57.919><c> You</c>

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Tell us how you landed on that. You
 

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Tell us how you landed on that. You
know,<00:06:58.160><c> we</c><00:06:58.319><c> had</c><00:06:58.479><c> we</c><00:06:58.639><c> went</c><00:06:58.800><c> through</c><00:06:58.960><c> a</c><00:06:59.120><c> lot</c><00:06:59.199><c> of</c>

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know, we had we went through a lot of
 

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know, we had we went through a lot of
names.<00:06:59.680><c> Actually,</c><00:07:00.080><c> Carl</c><00:07:00.319><c> and</c><00:07:00.560><c> I,</c><00:07:00.800><c> we</c><00:07:01.039><c> were</c>

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names. Actually, Carl and I, we were
 

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names. Actually, Carl and I, we were
debating<00:07:01.599><c> the</c><00:07:02.160><c> obvious</c><00:07:02.720><c> edition.</c><00:07:03.919><c> It</c><00:07:04.240><c> was</c><00:07:04.880><c> uh</c>

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debating the obvious edition. It was uh
 

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debating the obvious edition. It was uh
you<00:07:05.199><c> guys</c><00:07:05.360><c> all</c><00:07:05.599><c> remember</c><00:07:05.840><c> that</c><00:07:06.000><c> that</c><00:07:06.319><c> period.</c>

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you guys all remember that that period.
 

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you guys all remember that that period.
There<00:07:07.440><c> was</c><00:07:07.680><c> a</c><00:07:08.000><c> lot</c><00:07:08.160><c> of</c><00:07:08.720><c> uh</c><00:07:08.880><c> pentup</c><00:07:09.680><c> AI</c><00:07:10.160><c> launches</c>

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There was a lot of uh pentup AI launches
 

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There was a lot of uh pentup AI launches
in<00:07:11.360><c> this</c><00:07:11.520><c> one</c><00:07:11.840><c> edition.</c><00:07:12.400><c> We</c><00:07:12.639><c> had</c><00:07:12.880><c> really</c>

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in this one edition. We had really
 

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in this one edition. We had really
waited<00:07:13.840><c> for</c><00:07:14.560><c> a</c><00:07:14.880><c> moment</c><00:07:15.039><c> in</c><00:07:15.360><c> time</c><00:07:15.599><c> when</c><00:07:15.919><c> our</c><00:07:16.160><c> AI</c>

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waited for a moment in time when our AI
 

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waited for a moment in time when our AI
overd<00:07:16.880><c> delivered</c><00:07:17.280><c> and</c><00:07:17.520><c> that</c><00:07:17.680><c> was</c><00:07:17.919><c> really</c>

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overd delivered and that was really
 

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overd delivered and that was really
important.<00:07:18.720><c> I</c><00:07:18.960><c> remember</c><00:07:19.199><c> people</c><00:07:19.440><c> telling</c><00:07:19.680><c> me</c>

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important. I remember people telling me
 

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important. I remember people telling me
Vanessa,<00:07:20.400><c> when</c><00:07:20.479><c> are</c><00:07:20.560><c> we</c><00:07:20.639><c> going</c><00:07:20.720><c> to</c><00:07:20.800><c> be</c><00:07:20.880><c> loud</c>

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Vanessa, when are we going to be loud
 

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Vanessa, when are we going to be loud
about<00:07:21.280><c> Sidekick?</c><00:07:21.840><c> Let's</c><00:07:22.000><c> let's</c><00:07:22.639><c> be</c><00:07:22.800><c> louder</c>

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about Sidekick? Let's let's be louder
 

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about Sidekick? Let's let's be louder
about<00:07:23.680><c> how</c><00:07:23.919><c> good</c><00:07:24.080><c> it</c><00:07:24.319><c> is.</c><00:07:24.720><c> And</c><00:07:24.960><c> to</c><00:07:25.120><c> be</c><00:07:25.280><c> honest,</c>

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about how good it is. And to be honest,
 

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about how good it is. And to be honest,
it<00:07:25.840><c> was</c><00:07:26.000><c> really</c><00:07:26.240><c> good,</c><00:07:26.400><c> but</c><00:07:26.639><c> our</c><00:07:26.880><c> vision</c><00:07:27.120><c> for</c>

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it was really good, but our vision for
 

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it was really good, but our vision for
Psychic<00:07:28.000><c> was</c><00:07:28.319><c> so</c><00:07:29.199><c> far</c><00:07:29.440><c> in</c><00:07:29.680><c> the</c><00:07:29.840><c> future</c><00:07:30.240><c> and</c>

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Psychic was so far in the future and
 

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Psychic was so far in the future and
what<00:07:30.639><c> we</c><00:07:30.800><c> wanted</c><00:07:30.960><c> it</c><00:07:31.120><c> to</c><00:07:31.280><c> do.</c><00:07:32.000><c> And</c><00:07:32.160><c> so,</c><00:07:32.800><c> we</c>

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what we wanted it to do. And so, we
 

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what we wanted it to do. And so, we
wanted<00:07:33.199><c> to</c><00:07:33.440><c> wait</c><00:07:33.599><c> until</c><00:07:33.919><c> we</c><00:07:34.160><c> hit</c><00:07:34.479><c> this</c>

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wanted to wait until we hit this
 

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wanted to wait until we hit this
inflection<00:07:35.680><c> point</c><00:07:36.560><c> now.</c><00:07:36.960><c> And</c><00:07:37.120><c> so</c><00:07:37.280><c> you're</c>

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inflection point now. And so you're
 

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inflection point now. And so you're
going to<00:07:37.599><c> see</c><00:07:37.680><c> some</c><00:07:37.840><c> of</c><00:07:37.919><c> the</c><00:07:38.080><c> most</c><00:07:38.319><c> incredible</c>

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going to see some of the most incredible
 

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going to see some of the most incredible
launches<00:07:39.680><c> for</c><00:07:40.000><c> Sidekick,</c><00:07:40.880><c> which</c><00:07:41.120><c> we</c><00:07:41.280><c> have</c>

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launches for Sidekick, which we have
 

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launches for Sidekick, which we have
worked<00:07:41.680><c> on</c><00:07:42.160><c> through</c><00:07:42.479><c> 2025.</c>

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worked on through 2025.
 

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worked on through 2025.
It<00:07:44.319><c> hasn't</c><00:07:44.639><c> just</c><00:07:44.800><c> been</c><00:07:44.960><c> a</c><00:07:45.120><c> last</c><00:07:45.360><c> six</c><00:07:45.599><c> months</c>

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It hasn't just been a last six months
 

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It hasn't just been a last six months
thing.<00:07:46.080><c> This</c><00:07:46.240><c> has</c><00:07:46.319><c> been</c><00:07:46.400><c> an</c><00:07:46.560><c> investment</c><00:07:46.960><c> over</c>

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thing. This has been an investment over
 

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thing. This has been an investment over
the<00:07:47.360><c> last</c><00:07:47.599><c> couple</c><00:07:47.840><c> years.</c><00:07:48.639><c> Um,</c><00:07:48.960><c> and</c><00:07:49.199><c> so</c><00:07:50.319><c> this</c>

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the last couple years. Um, and so this
 

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the last couple years. Um, and so this
is<00:07:50.800><c> kind</c><00:07:50.960><c> of</c><00:07:51.039><c> how</c><00:07:51.199><c> Renaissance,</c>

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is kind of how Renaissance,
 

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is kind of how Renaissance,
&gt;&gt; yeah,<00:07:52.720><c> to</c><00:07:53.039><c> zoom</c><00:07:53.280><c> out</c><00:07:53.520><c> even</c><00:07:53.759><c> more,</c><00:07:54.080><c> right?</c><00:07:54.319><c> Like</c>

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&gt;&gt; yeah, to zoom out even more, right? Like
 

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&gt;&gt; yeah, to zoom out even more, right? Like
the<00:07:54.639><c> Renaissance</c><00:07:55.199><c> era</c><00:07:55.360><c> was</c><00:07:55.599><c> the</c><00:07:55.759><c> meeting</c><00:07:56.160><c> of</c>

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the Renaissance era was the meeting of
 

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the Renaissance era was the meeting of
art<00:07:56.639><c> and</c><00:07:56.879><c> science</c><00:07:57.280><c> and</c><00:07:57.520><c> where</c><00:07:57.759><c> both</c><00:07:57.919><c> of</c><00:07:58.160><c> those</c>

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art and science and where both of those
 

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art and science and where both of those
two<00:07:58.879><c> things</c><00:07:59.360><c> furthered</c><00:07:59.919><c> each</c><00:08:00.160><c> other.</c><00:08:00.879><c> And</c><00:08:00.960><c> and</c>

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two things furthered each other. And and
 

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two things furthered each other. And and
that's<00:08:01.440><c> really</c><00:08:01.599><c> what</c><00:08:01.759><c> we</c><00:08:01.919><c> feel</c><00:08:02.080><c> is</c><00:08:02.240><c> like</c><00:08:02.479><c> it's</c>

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that's really what we feel is like it's
 

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that's really what we feel is like it's
we're<00:08:02.960><c> entering</c><00:08:03.199><c> into</c><00:08:03.440><c> a</c><00:08:03.599><c> new</c><00:08:03.759><c> renaissance</c>

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we're entering into a new renaissance
 

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we're entering into a new renaissance
era<00:08:04.879><c> of</c><00:08:05.039><c> of</c><00:08:05.120><c> of</c><00:08:05.680><c> technology</c><00:08:06.160><c> and</c><00:08:06.479><c> creativity</c>

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era of of of technology and creativity
 

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era of of of technology and creativity
where<00:08:07.280><c> where</c><00:08:07.520><c> we're</c><00:08:07.759><c> harnessing</c><00:08:08.240><c> the</c><00:08:08.479><c> power</c>

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where where we're harnessing the power
 

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where where we're harnessing the power
of<00:08:08.800><c> AI</c><00:08:09.440><c> and</c><00:08:09.680><c> putting</c><00:08:09.919><c> it</c><00:08:10.080><c> into</c><00:08:10.240><c> the</c><00:08:10.400><c> hands</c><00:08:10.639><c> of</c>

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of AI and putting it into the hands of
 

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of AI and putting it into the hands of
all<00:08:11.199><c> of</c><00:08:11.280><c> the</c><00:08:11.440><c> merchants</c><00:08:11.680><c> on</c><00:08:11.840><c> the</c><00:08:12.000><c> Shopify</c>

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all of the merchants on the Shopify
 

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all of the merchants on the Shopify
platform<00:08:13.120><c> so</c><00:08:13.360><c> that</c><00:08:13.520><c> they</c><00:08:13.759><c> can</c><00:08:14.080><c> supercharge</c>

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platform so that they can supercharge
 

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platform so that they can supercharge
incredible<00:08:15.919><c> businesses,</c><00:08:16.720><c> the</c><00:08:17.039><c> artistic</c><00:08:18.160><c> kind</c>

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incredible businesses, the artistic kind
 

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incredible businesses, the artistic kind
of<00:08:18.800><c> side</c><00:08:19.039><c> of</c><00:08:19.199><c> of</c><00:08:19.280><c> of</c><00:08:19.840><c> commerce</c><00:08:20.160><c> that</c><00:08:20.319><c> they're</c>

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of side of of of commerce that they're
 

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of side of of of commerce that they're
they're<00:08:20.800><c> driving</c><00:08:21.039><c> forward</c><00:08:21.360><c> and</c><00:08:21.520><c> and</c><00:08:21.759><c> so</c><00:08:21.840><c> we</c>

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they're driving forward and and so we
 

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they're driving forward and and so we
couldn't<00:08:22.319><c> think</c><00:08:22.479><c> of</c><00:08:22.560><c> a</c><00:08:22.720><c> better</c><00:08:22.960><c> name</c><00:08:23.120><c> to</c><00:08:23.280><c> kind</c>

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couldn't think of a better name to kind
 

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couldn't think of a better name to kind
of<00:08:23.599><c> represent</c><00:08:24.000><c> this</c><00:08:24.160><c> this</c><00:08:24.560><c> meeting</c><00:08:25.199><c> uh</c><00:08:25.360><c> of</c><00:08:26.000><c> of</c>

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of represent this this meeting uh of of
 

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of represent this this meeting uh of of
things<00:08:27.039><c> uh</c><00:08:27.199><c> happening</c><00:08:27.520><c> right</c><00:08:27.680><c> now.</c>

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things uh happening right now.
 

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things uh happening right now.
&gt;&gt; I<00:08:28.160><c> love</c><00:08:28.240><c> that.</c><00:08:28.479><c> So</c><00:08:28.639><c> let's</c><00:08:28.879><c> get</c><00:08:28.960><c> into</c><00:08:29.039><c> it.</c><00:08:29.199><c> Let's</c>

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&gt;&gt; I love that. So let's get into it. Let's
 

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&gt;&gt; I love that. So let's get into it. Let's
let's<00:08:29.680><c> start</c><00:08:29.759><c> with</c><00:08:29.840><c> Sidekick,</c><00:08:30.319><c> which</c><00:08:30.560><c> really</c>

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let's start with Sidekick, which really
 

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let's start with Sidekick, which really
feels<00:08:30.960><c> kind</c><00:08:31.120><c> of</c><00:08:31.199><c> like</c><00:08:31.280><c> our</c><00:08:31.520><c> first</c><00:08:31.919><c> kind</c><00:08:32.080><c> of</c>

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feels kind of like our first kind of
 

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feels kind of like our first kind of
hero.

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hero.
 

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hero.
&gt;&gt; Look<00:08:34.000><c> at</c><00:08:34.080><c> this.</c>

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&gt;&gt; Look at this.
 

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&gt;&gt; Look at this.
&gt;&gt; It<00:08:34.479><c> will</c><00:08:34.719><c> come</c><00:08:34.880><c> as</c><00:08:35.120><c> a</c><00:08:35.279><c> surprise</c><00:08:35.680><c> to</c><00:08:35.919><c> no</c><00:08:36.080><c> one</c>

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&gt;&gt; It will come as a surprise to no one
 

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&gt;&gt; It will come as a surprise to no one
that<00:08:36.959><c> uh</c><00:08:37.120><c> I'm</c><00:08:37.599><c> obsessed</c><00:08:37.919><c> with</c><00:08:38.080><c> Sidekick.</c>

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that uh I'm obsessed with Sidekick.
 

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that uh I'm obsessed with Sidekick.
You've<00:08:38.719><c> seen</c><00:08:38.880><c> me</c><00:08:39.039><c> talk</c><00:08:39.120><c> about</c><00:08:39.279><c> it</c><00:08:39.440><c> a</c><00:08:39.599><c> lot</c><00:08:39.680><c> on</c>

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You've seen me talk about it a lot on
 

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You've seen me talk about it a lot on
social<00:08:40.159><c> media,</c><00:08:40.479><c> but</c><00:08:40.719><c> but</c><00:08:40.959><c> just</c><00:08:41.200><c> generally</c>

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social media, but but just generally
 

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social media, but but just generally
like<00:08:41.760><c> this</c><00:08:42.000><c> idea</c><00:08:42.159><c> of</c><00:08:42.320><c> having</c><00:08:42.479><c> an</c><00:08:42.719><c> onplatform</c>

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like this idea of having an onplatform
 

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like this idea of having an onplatform
intelligent<00:08:44.560><c> assistant.</c><00:08:45.360><c> Um</c><00:08:45.760><c> some</c><00:08:46.000><c> people</c>

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intelligent assistant. Um some people
 

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intelligent assistant. Um some people
have<00:08:46.320><c> called</c><00:08:46.480><c> it</c><00:08:46.720><c> kind</c><00:08:46.880><c> of</c><00:08:46.880><c> the</c><00:08:47.040><c> their</c><00:08:47.360><c> AI</c>

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have called it kind of the their AI
 

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have called it kind of the their AI
co-founder.<00:08:48.640><c> And</c><00:08:48.800><c> I</c><00:08:48.880><c> think</c><00:08:48.959><c> we</c><00:08:49.200><c> have</c><00:08:49.279><c> like</c><00:08:49.519><c> 20</c>

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co-founder. And I think we have like 20
 

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co-founder. And I think we have like 20
updates<00:08:50.480><c> to</c><00:08:50.720><c> Psychic</c><00:08:51.200><c> in</c><00:08:51.360><c> this</c><00:08:51.440><c> edition,</c>

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updates to Psychic in this edition,
 

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updates to Psychic in this edition,
which<00:08:52.000><c> is</c><00:08:52.160><c> crazy.</c><00:08:52.720><c> So,</c><00:08:52.880><c> let's</c><00:08:53.120><c> let's</c><00:08:53.360><c> get</c>

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which is crazy. So, let's let's get
 

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which is crazy. So, let's let's get
right<00:08:53.680><c> into</c><00:08:53.839><c> it.</c><00:08:54.080><c> Do</c><00:08:54.160><c> you</c><00:08:54.240><c> want</c><00:08:54.320><c> to</c><00:08:54.399><c> start</c><00:08:54.480><c> with</c>

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right into it. Do you want to start with
 

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right into it. Do you want to start with
Psychic<00:08:54.959><c> Pulse?</c><00:08:55.760><c> before</c><00:08:56.000><c> we</c><00:08:56.160><c> get</c><00:08:56.320><c> into</c><00:08:56.560><c> it.</c><00:08:56.800><c> So</c>

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Psychic Pulse? before we get into it. So
 

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Psychic Pulse? before we get into it. So
like<00:08:57.040><c> just</c><00:08:57.279><c> like</c><00:08:57.680><c> like</c><00:08:57.920><c> I</c><00:08:58.320><c> um</c><00:08:58.880><c> um</c><00:08:59.200><c> just</c><00:08:59.760><c> we</c><00:09:00.080><c> know</c>

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like just like like I um um just we know
 

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like just like like I um um just we know
sidekick<00:09:00.880><c> is</c><00:09:01.040><c> ready</c><00:09:01.279><c> because</c><00:09:01.519><c> we</c><00:09:01.839><c> had</c><00:09:02.320><c> uh</c><00:09:02.480><c> a</c>

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sidekick is ready because we had uh a
 

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sidekick is ready because we had uh a
technical<00:09:03.120><c> glitch</c><00:09:03.440><c> recently.</c><00:09:03.839><c> We</c><00:09:04.080><c> had</c><00:09:04.160><c> to</c>

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technical glitch recently. We had to
 

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technical glitch recently. We had to
like<00:09:04.560><c> actually</c><00:09:04.880><c> turn</c><00:09:05.040><c> it</c><00:09:05.200><c> off</c><00:09:05.360><c> for</c><00:09:05.680><c> for</c><00:09:05.920><c> a</c>

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like actually turn it off for for a
 

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like actually turn it off for for a
moment<00:09:06.320><c> because</c><00:09:06.560><c> it</c><00:09:06.720><c> was</c><00:09:07.120><c> uh</c>

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moment because it was uh
 

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moment because it was uh
&gt;&gt; um<00:09:08.399><c> for</c><00:09:08.640><c> various</c><00:09:09.040><c> reasons</c><00:09:09.600><c> um</c><00:09:09.839><c> that</c><00:09:10.000><c> I</c><00:09:10.160><c> don't</c>

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&gt;&gt; um for various reasons um that I don't
 

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&gt;&gt; um for various reasons um that I don't
need<00:09:10.399><c> to</c><00:09:10.560><c> get</c><00:09:10.640><c> into</c><00:09:10.959><c> for</c><00:09:11.120><c> but</c><00:09:11.360><c> it</c><00:09:11.519><c> was</c><00:09:11.680><c> gone</c><00:09:12.080><c> off</c>

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need to get into for but it was gone off
 

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need to get into for but it was gone off
the<00:09:12.560><c> shop</c><00:09:12.800><c> for</c><00:09:12.959><c> admin</c><00:09:13.279><c> for</c><00:09:13.760><c> um</c><00:09:14.480><c> I</c><00:09:14.640><c> got</c><00:09:14.880><c> 20</c><00:09:15.200><c> 30</c>

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the shop for admin for um I got 20 30
 

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the shop for admin for um I got 20 30
minutes<00:09:15.600><c> and</c><00:09:16.480><c> you</c><00:09:16.560><c> got</c><00:09:16.880><c> people</c><00:09:17.120><c> were</c><00:09:17.279><c> saying</c>

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minutes and you got people were saying
 

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minutes and you got people were saying
my<00:09:17.680><c> co-founder</c><00:09:18.080><c> didn't</c><00:09:18.240><c> show</c><00:09:18.399><c> up.</c>

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my co-founder didn't show up.
 

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my co-founder didn't show up.
saying<00:09:19.600><c> like</c><00:09:20.031><c> [laughter]</c><00:09:20.240><c> like</c><00:09:20.480><c> there's</c><00:09:20.720><c> an</c>

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saying like [laughter] like there's an
 

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saying like [laughter] like there's an
entire<00:09:21.040><c> meme</c><00:09:21.440><c> subculture</c><00:09:22.000><c> of</c><00:09:22.480><c> like</c><00:09:22.880><c> employee</c>

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entire meme subculture of like employee
 

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entire meme subculture of like employee
of<00:09:23.440><c> a</c><00:09:23.600><c> month</c><00:09:23.920><c> pictures</c><00:09:24.240><c> of</c><00:09:24.880><c> people</c><00:09:25.680><c> psychic</c><00:09:26.000><c> in</c>

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of a month pictures of people psychic in
 

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of a month pictures of people psychic in
in<00:09:26.320><c> in</c><00:09:26.480><c> in</c><00:09:26.480><c> in</c><00:09:27.440><c> someone</c><00:09:27.839><c> wrote</c><00:09:28.160><c> in</c><00:09:28.959><c> luckily</c>

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in in in in someone wrote in luckily
 

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in in in in someone wrote in luckily
premature<00:09:29.839><c> abituary.</c><00:09:30.560><c> So</c><00:09:31.120><c> um</c><00:09:31.680><c> we</c><00:09:31.839><c> now</c><00:09:32.000><c> it's</c>

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premature abituary. So um we now it's
 

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premature abituary. So um we now it's
connecting<00:09:32.480><c> with</c><00:09:32.640><c> everyone.</c><00:09:33.040><c> People</c><00:09:33.200><c> are</c>

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connecting with everyone. People are
 

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connecting with everyone. People are
using<00:09:33.600><c> it</c><00:09:33.760><c> every</c><00:09:34.080><c> day</c><00:09:34.240><c> and</c><00:09:34.480><c> so</c><00:09:34.720><c> it's</c><00:09:34.959><c> it's</c>

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using it every day and so it's it's
 

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using it every day and so it's it's
really<00:09:35.519><c> coming</c><00:09:35.760><c> in</c><00:09:35.920><c> its</c><00:09:36.160><c> own.</c><00:09:36.399><c> However,</c><00:09:36.640><c> you</c>

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really coming in its own. However, you
 

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really coming in its own. However, you
have<00:09:36.959><c> seen</c><00:09:37.120><c> nothing</c><00:09:37.360><c> yet.</c><00:09:37.600><c> We've</c><00:09:37.839><c> been</c>

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have seen nothing yet. We've been
 

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have seen nothing yet. We've been
working<00:09:38.160><c> on</c><00:09:39.120><c> like</c><00:09:39.360><c> for</c><00:09:39.600><c> years</c><00:09:39.920><c> on</c><00:09:40.080><c> on</c><00:09:40.160><c> on</c><00:09:40.959><c> some</c>

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working on like for years on on on some
 

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working on like for years on on on some
of<00:09:41.279><c> the</c><00:09:41.360><c> things</c><00:09:41.519><c> we</c><00:09:41.760><c> are</c><00:09:41.920><c> just</c><00:09:42.080><c> about</c><00:09:42.320><c> to</c><00:09:42.480><c> show</c>

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of the things we are just about to show
 

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of the things we are just about to show
you.<00:09:42.800><c> So</c><00:09:42.959><c> let's</c><00:09:43.120><c> go</c><00:09:43.360><c> get</c><00:09:43.519><c> right</c><00:09:43.680><c> into</c><00:09:43.920><c> it.</c>

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you. So let's go get right into it.
 

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you. So let's go get right into it.
&gt;&gt; Yes.<00:09:44.880><c> Okay.</c><00:09:45.120><c> So</c><00:09:45.279><c> let's</c><00:09:45.519><c> talk</c><00:09:45.680><c> about</c><00:09:45.760><c> the</c><00:09:45.920><c> first</c>

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&gt;&gt; Yes. Okay. So let's talk about the first
 

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&gt;&gt; Yes. Okay. So let's talk about the first
thing.<00:09:46.320><c> This</c><00:09:46.399><c> is</c><00:09:46.560><c> probably</c><00:09:46.800><c> my</c><00:09:46.959><c> favorite</c>

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thing. This is probably my favorite
 

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thing. This is probably my favorite
feature.<00:09:48.480><c> um</c><00:09:48.720><c> of</c><00:09:48.959><c> Sidekick,</c><00:09:49.519><c> but</c><00:09:49.680><c> to</c><00:09:49.839><c> be</c>

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feature. um of Sidekick, but to be
 

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feature. um of Sidekick, but to be
honest,<00:09:50.240><c> it's</c><00:09:50.560><c> probably</c><00:09:50.800><c> one</c><00:09:50.959><c> of</c><00:09:51.040><c> my</c>

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honest, it's probably one of my
 

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honest, it's probably one of my
favorites<00:09:51.440><c> of</c><00:09:51.600><c> the</c><00:09:51.760><c> entire</c><00:09:52.000><c> edition,</c><00:09:52.640><c> which</c>

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favorites of the entire edition, which
 

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favorites of the entire edition, which
is<00:09:53.040><c> Sidekick</c><00:09:53.440><c> Pulse.</c>

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is Sidekick Pulse.
 

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is Sidekick Pulse.
&gt;&gt; I<00:09:54.640><c> think</c><00:09:54.800><c> one</c><00:09:54.959><c> of</c><00:09:55.040><c> the</c><00:09:55.200><c> things</c><00:09:55.360><c> that</c><00:09:55.680><c> is</c>

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&gt;&gt; I think one of the things that is
 

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&gt;&gt; I think one of the things that is
incredible<00:09:56.480><c> is</c><00:09:56.720><c> a</c><00:09:56.880><c> lot</c><00:09:56.959><c> of</c><00:09:57.040><c> people</c><00:09:57.279><c> find</c><00:09:57.440><c> value</c>

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incredible is a lot of people find value
 

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incredible is a lot of people find value
talking<00:09:58.160><c> directly</c><00:09:58.720><c> to</c><00:09:58.959><c> Sidekick</c><00:09:59.440><c> and</c><00:09:59.600><c> having</c>

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talking directly to Sidekick and having
 

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talking directly to Sidekick and having
conversations.<00:10:00.800><c> And</c><00:10:01.040><c> now</c><00:10:01.279><c> Psychic</c><00:10:01.760><c> is</c>

00:10:01.910 --> 00:10:01.920 align:start position:0%
conversations. And now Psychic is
 

00:10:01.920 --> 00:10:03.990 align:start position:0%
conversations. And now Psychic is
thinking<00:10:02.080><c> on</c><00:10:02.240><c> your</c><00:10:02.480><c> behalf</c><00:10:03.120><c> with</c><00:10:03.440><c> all</c><00:10:03.680><c> of</c><00:10:03.839><c> the</c>

00:10:03.990 --> 00:10:04.000 align:start position:0%
thinking on your behalf with all of the
 

00:10:04.000 --> 00:10:06.150 align:start position:0%
thinking on your behalf with all of the
smarts<00:10:04.320><c> that</c><00:10:04.480><c> it</c><00:10:04.640><c> has</c><00:10:04.880><c> around</c><00:10:05.519><c> knowing</c><00:10:05.920><c> your</c>

00:10:06.150 --> 00:10:06.160 align:start position:0%
smarts that it has around knowing your
 

00:10:06.160 --> 00:10:08.070 align:start position:0%
smarts that it has around knowing your
store,<00:10:06.640><c> understanding</c><00:10:07.120><c> all</c><00:10:07.360><c> of</c><00:10:07.519><c> your</c><00:10:07.680><c> data,</c>

00:10:08.070 --> 00:10:08.080 align:start position:0%
store, understanding all of your data,
 

00:10:08.080 --> 00:10:10.389 align:start position:0%
store, understanding all of your data,
understanding<00:10:08.640><c> economic</c><00:10:09.200><c> trends,</c><00:10:09.920><c> all</c><00:10:10.160><c> of</c>

00:10:10.389 --> 00:10:10.399 align:start position:0%
understanding economic trends, all of
 

00:10:10.399 --> 00:10:12.710 align:start position:0%
understanding economic trends, all of
Shopify's<00:10:11.120><c> knowledge</c><00:10:11.440><c> of</c><00:10:11.680><c> commerce</c><00:10:12.000><c> as</c><00:10:12.240><c> well.</c>

00:10:12.710 --> 00:10:12.720 align:start position:0%
Shopify's knowledge of commerce as well.
 

00:10:12.720 --> 00:10:15.110 align:start position:0%
Shopify's knowledge of commerce as well.
And<00:10:12.880><c> we</c><00:10:13.120><c> package</c><00:10:13.440><c> it</c><00:10:13.839><c> and</c><00:10:14.160><c> deliver</c><00:10:14.560><c> insights</c>

00:10:15.110 --> 00:10:15.120 align:start position:0%
And we package it and deliver insights
 

00:10:15.120 --> 00:10:18.310 align:start position:0%
And we package it and deliver insights
at<00:10:15.360><c> the</c><00:10:15.600><c> right</c><00:10:15.760><c> time.</c><00:10:16.320><c> This</c><00:10:16.800><c> is</c><00:10:17.279><c> insane.</c><00:10:17.920><c> And</c><00:10:18.079><c> I</c>

00:10:18.310 --> 00:10:18.320 align:start position:0%
at the right time. This is insane. And I
 

00:10:18.320 --> 00:10:20.310 align:start position:0%
at the right time. This is insane. And I
actually<00:10:18.560><c> have</c><00:10:19.040><c> a</c><00:10:19.279><c> couple</c><00:10:19.519><c> pulses</c><00:10:19.920><c> that</c><00:10:20.079><c> I'm</c>

00:10:20.310 --> 00:10:20.320 align:start position:0%
actually have a couple pulses that I'm
 

00:10:20.320 --> 00:10:22.150 align:start position:0%
actually have a couple pulses that I'm
going<00:10:20.399><c> to</c><00:10:20.560><c> read.</c><00:10:21.120><c> Um</c><00:10:21.440><c> because</c><00:10:21.680><c> I</c><00:10:21.839><c> think</c><00:10:21.920><c> that</c>

00:10:22.150 --> 00:10:22.160 align:start position:0%
going to read. Um because I think that
 

00:10:22.160 --> 00:10:24.550 align:start position:0%
going to read. Um because I think that
this<00:10:22.320><c> is</c><00:10:22.480><c> like</c><00:10:23.279><c> one</c><00:10:23.519><c> of</c><00:10:23.680><c> one</c><00:10:23.920><c> of</c><00:10:24.000><c> the</c><00:10:24.320><c> fun</c>

00:10:24.550 --> 00:10:24.560 align:start position:0%
this is like one of one of the fun
 

00:10:24.560 --> 00:10:25.750 align:start position:0%
this is like one of one of the fun
things<00:10:24.720><c> about</c><00:10:24.880><c> this</c><00:10:25.120><c> is</c><00:10:25.279><c> that</c><00:10:25.519><c> actually</c>

00:10:25.750 --> 00:10:25.760 align:start position:0%
things about this is that actually
 

00:10:25.760 --> 00:10:27.030 align:start position:0%
things about this is that actually
playing<00:10:26.000><c> with</c><00:10:26.160><c> it</c><00:10:26.320><c> for</c><00:10:26.480><c> staff</c><00:10:26.800><c> stores.</c>

00:10:27.030 --> 00:10:27.040 align:start position:0%
playing with it for staff stores.
 

00:10:27.040 --> 00:10:28.870 align:start position:0%
playing with it for staff stores.
There's<00:10:27.200><c> a</c><00:10:27.360><c> lot</c><00:10:27.440><c> of</c><00:10:27.519><c> shop</c><00:10:27.920><c> fog</c><00:10:28.320><c> who</c><00:10:28.640><c> actually</c>

00:10:28.870 --> 00:10:28.880 align:start position:0%
There's a lot of shop fog who actually
 

00:10:28.880 --> 00:10:31.430 align:start position:0%
There's a lot of shop fog who actually
have<00:10:29.120><c> businesses</c><00:10:29.680><c> and</c><00:10:29.920><c> real</c><00:10:30.160><c> ones.</c><00:10:30.959><c> And</c><00:10:31.120><c> so</c>

00:10:31.430 --> 00:10:31.440 align:start position:0%
have businesses and real ones. And so
 

00:10:31.440 --> 00:10:35.990 align:start position:0%
have businesses and real ones. And so
one<00:10:31.600><c> of</c><00:10:31.760><c> them</c><00:10:32.560><c> is</c><00:10:33.120><c> Andrew</c><00:10:33.519><c> McNamera</c><00:10:34.320><c> who</c><00:10:34.880><c> is</c><00:10:35.839><c> uh</c>

00:10:35.990 --> 00:10:36.000 align:start position:0%
one of them is Andrew McNamera who is uh
 

00:10:36.000 --> 00:10:37.990 align:start position:0%
one of them is Andrew McNamera who is uh
one<00:10:36.160><c> of</c><00:10:36.240><c> the</c><00:10:36.480><c> director</c><00:10:36.720><c> of</c><00:10:36.880><c> engineering</c><00:10:37.680><c> uh</c>

00:10:37.990 --> 00:10:38.000 align:start position:0%
one of the director of engineering uh
 

00:10:38.000 --> 00:10:39.750 align:start position:0%
one of the director of engineering uh
engineers<00:10:38.480><c> here</c><00:10:38.560><c> at</c><00:10:38.720><c> Shopify</c><00:10:39.200><c> and</c><00:10:39.360><c> he</c><00:10:39.600><c> works</c>

00:10:39.750 --> 00:10:39.760 align:start position:0%
engineers here at Shopify and he works
 

00:10:39.760 --> 00:10:42.310 align:start position:0%
engineers here at Shopify and he works
directly<00:10:40.079><c> on</c><00:10:40.320><c> Sidekick.</c><00:10:41.200><c> And</c><00:10:41.440><c> so</c><00:10:41.680><c> I</c><00:10:41.920><c> did</c><00:10:42.079><c> a</c>

00:10:42.310 --> 00:10:42.320 align:start position:0%
directly on Sidekick. And so I did a
 

00:10:42.320 --> 00:10:46.230 align:start position:0%
directly on Sidekick. And so I did a
pulse<00:10:43.680><c> for</c><00:10:43.920><c> him,</c><00:10:44.160><c> a</c><00:10:44.320><c> pulse</c><00:10:44.640><c> poll</c><00:10:45.120><c> last</c><00:10:45.519><c> night,</c>

00:10:46.230 --> 00:10:46.240 align:start position:0%
pulse for him, a pulse poll last night,
 

00:10:46.240 --> 00:10:49.190 align:start position:0%
pulse for him, a pulse poll last night,
and<00:10:46.560><c> this</c><00:10:46.720><c> is</c><00:10:46.880><c> what</c><00:10:47.279><c> Sidekick</c><00:10:48.079><c> said.</c><00:10:48.959><c> Said,</c>

00:10:49.190 --> 00:10:49.200 align:start position:0%
and this is what Sidekick said. Said,
 

00:10:49.200 --> 00:10:52.230 align:start position:0%
and this is what Sidekick said. Said,
"Reactivate<00:10:50.240><c> 55</c><00:10:50.880><c> one-time</c><00:10:51.360><c> buyers</c><00:10:51.839><c> with</c><00:10:52.079><c> a</c>

00:10:52.230 --> 00:10:52.240 align:start position:0%
"Reactivate 55 one-time buyers with a
 

00:10:52.240 --> 00:10:54.630 align:start position:0%
"Reactivate 55 one-time buyers with a
personalized<00:10:52.800><c> win</c><00:10:53.040><c> back</c><00:10:53.360><c> campaign."</c><00:10:53.760><c> Andrew,</c>

00:10:54.630 --> 00:10:54.640 align:start position:0%
personalized win back campaign." Andrew,
 

00:10:54.640 --> 00:10:56.870 align:start position:0%
personalized win back campaign." Andrew,
55<00:10:55.120><c> customers</c><00:10:55.519><c> made</c><00:10:55.760><c> one</c><00:10:56.000><c> purchase</c><00:10:56.320><c> and</c><00:10:56.640><c> never</c>

00:10:56.870 --> 00:10:56.880 align:start position:0%
55 customers made one purchase and never
 

00:10:56.880 --> 00:10:59.350 align:start position:0%
55 customers made one purchase and never
returned,<00:10:57.680><c> leaving</c><00:10:58.000><c> your</c><00:10:58.560><c> repeat</c><00:10:58.959><c> customer</c>

00:10:59.350 --> 00:10:59.360 align:start position:0%
returned, leaving your repeat customer
 

00:10:59.360 --> 00:11:02.150 align:start position:0%
returned, leaving your repeat customer
rate<00:10:59.600><c> at</c><00:10:59.760><c> just</c><00:10:59.920><c> 10%.</c><00:11:00.959><c> Typically,</c><00:11:01.519><c> we</c><00:11:01.680><c> see</c><00:11:01.920><c> 20</c>

00:11:02.150 --> 00:11:02.160 align:start position:0%
rate at just 10%. Typically, we see 20
 

00:11:02.160 --> 00:11:04.630 align:start position:0%
rate at just 10%. Typically, we see 20
to<00:11:02.399><c> 30%</c><00:11:02.880><c> repeat</c><00:11:03.279><c> rates.</c><00:11:03.680><c> And</c><00:11:03.839><c> maple</c><00:11:04.240><c> syrup</c><00:11:04.480><c> is</c>

00:11:04.630 --> 00:11:04.640 align:start position:0%
to 30% repeat rates. And maple syrup is
 

00:11:04.640 --> 00:11:06.790 align:start position:0%
to 30% repeat rates. And maple syrup is
a<00:11:04.800><c> consumable</c><00:11:05.680><c> and</c><00:11:05.920><c> therefore</c><00:11:06.320><c> consu</c>

00:11:06.790 --> 00:11:06.800 align:start position:0%
a consumable and therefore consu
 

00:11:06.800 --> 00:11:08.470 align:start position:0%
a consumable and therefore consu
customer<00:11:06.880><c> customers</c><00:11:07.440><c> should</c><00:11:08.000><c> naturally</c>

00:11:08.470 --> 00:11:08.480 align:start position:0%
customer customers should naturally
 

00:11:08.480 --> 00:11:10.710 align:start position:0%
customer customers should naturally
reorder<00:11:08.959><c> your</c><00:11:09.200><c> product</c><00:11:09.600><c> two</c><00:11:09.839><c> to</c><00:11:10.079><c> three</c><00:11:10.240><c> months</c>

00:11:10.710 --> 00:11:10.720 align:start position:0%
reorder your product two to three months
 

00:11:10.720 --> 00:11:13.509 align:start position:0%
reorder your product two to three months
every<00:11:11.279><c> time.</c><00:11:12.079><c> And</c><00:11:12.240><c> yet</c><00:11:12.480><c> some</c><00:11:12.640><c> of</c><00:11:12.720><c> your</c><00:11:12.880><c> buyers</c>

00:11:13.509 --> 00:11:13.519 align:start position:0%
every time. And yet some of your buyers
 

00:11:13.519 --> 00:11:15.910 align:start position:0%
every time. And yet some of your buyers
haven't<00:11:13.920><c> been</c><00:11:14.079><c> back.</c><00:11:14.800><c> One</c><00:11:15.120><c> customer</c><00:11:15.600><c> made</c><00:11:15.839><c> a</c>

00:11:15.910 --> 00:11:15.920 align:start position:0%
haven't been back. One customer made a
 

00:11:15.920 --> 00:11:18.630 align:start position:0%
haven't been back. One customer made a
reorder<00:11:16.399><c> five</c><00:11:16.880><c> uh</c><00:11:17.040><c> has</c><00:11:17.279><c> f</c><00:11:17.519><c> made</c><00:11:17.839><c> a</c><00:11:18.000><c> reorder</c><00:11:18.399><c> of</c>

00:11:18.630 --> 00:11:18.640 align:start position:0%
reorder five uh has f made a reorder of
 

00:11:18.640 --> 00:11:21.910 align:start position:0%
reorder five uh has f made a reorder of
five<00:11:19.040><c> purchases</c><00:11:20.160><c> proving</c><00:11:20.800><c> that</c><00:11:21.120><c> you</c><00:11:21.440><c> can</c><00:11:21.760><c> have</c>

00:11:21.910 --> 00:11:21.920 align:start position:0%
five purchases proving that you can have
 

00:11:21.920 --> 00:11:25.110 align:start position:0%
five purchases proving that you can have
a<00:11:22.160><c> product</c><00:11:22.640><c> that</c><00:11:22.959><c> has</c><00:11:23.200><c> repeat</c><00:11:23.600><c> purchases.</c>

00:11:25.110 --> 00:11:25.120 align:start position:0%
a product that has repeat purchases.
 

00:11:25.120 --> 00:11:27.670 align:start position:0%
a product that has repeat purchases.
Let's<00:11:25.440><c> launch</c><00:11:25.920><c> a</c><00:11:26.240><c> personalized</c><00:11:26.880><c> win</c><00:11:27.279><c> back</c>

00:11:27.670 --> 00:11:27.680 align:start position:0%
Let's launch a personalized win back
 

00:11:27.680 --> 00:11:30.630 align:start position:0%
Let's launch a personalized win back
email<00:11:28.320><c> to</c><00:11:28.560><c> these</c><00:11:28.959><c> 55</c><00:11:29.680><c> one-time</c><00:11:30.160><c> customers</c>

00:11:30.630 --> 00:11:30.640 align:start position:0%
email to these 55 one-time customers
 

00:11:30.640 --> 00:11:32.470 align:start position:0%
email to these 55 one-time customers
offering<00:11:30.880><c> a</c><00:11:31.120><c> 15%</c><00:11:31.600><c> discount.</c><00:11:32.160><c> And</c><00:11:32.320><c> then</c>

00:11:32.470 --> 00:11:32.480 align:start position:0%
offering a 15% discount. And then
 

00:11:32.480 --> 00:11:35.269 align:start position:0%
offering a 15% discount. And then
Sidekick<00:11:33.040><c> went</c><00:11:33.200><c> and</c><00:11:33.440><c> drafted</c><00:11:34.240><c> the</c><00:11:34.560><c> discount</c>

00:11:35.269 --> 00:11:35.279 align:start position:0%
Sidekick went and drafted the discount
 

00:11:35.279 --> 00:11:37.990 align:start position:0%
Sidekick went and drafted the discount
and<00:11:35.519><c> email</c><00:11:36.160><c> for</c><00:11:36.480><c> him,</c><00:11:36.800><c> which</c><00:11:37.040><c> is</c><00:11:37.200><c> like</c><00:11:37.680><c> that</c>

00:11:37.990 --> 00:11:38.000 align:start position:0%
and email for him, which is like that
 

00:11:38.000 --> 00:11:40.870 align:start position:0%
and email for him, which is like that
insight<00:11:38.480><c> is</c><00:11:39.279><c> insane</c><00:11:39.839><c> for</c><00:11:40.079><c> your</c><00:11:40.320><c> platform</c><00:11:40.640><c> to</c>

00:11:40.870 --> 00:11:40.880 align:start position:0%
insight is insane for your platform to
 

00:11:40.880 --> 00:11:42.550 align:start position:0%
insight is insane for your platform to
come<00:11:41.040><c> and</c><00:11:41.279><c> nudge</c><00:11:41.600><c> you</c><00:11:41.760><c> about.</c>

00:11:42.550 --> 00:11:42.560 align:start position:0%
come and nudge you about.
 

00:11:42.560 --> 00:11:44.790 align:start position:0%
come and nudge you about.
&gt;&gt; So<00:11:42.720><c> this</c><00:11:42.880><c> is</c><00:11:43.279><c> a</c><00:11:43.440><c> little</c><00:11:43.839><c> uh</c><00:11:44.000><c> it's</c><00:11:44.160><c> a</c><00:11:44.399><c> little</c>

00:11:44.790 --> 00:11:44.800 align:start position:0%
&gt;&gt; So this is a little uh it's a little
 

00:11:44.800 --> 00:11:47.269 align:start position:0%
&gt;&gt; So this is a little uh it's a little
galaxy<00:11:45.600><c> brain</c><00:11:45.920><c> sitting</c><00:11:46.240><c> there</c><00:11:46.640><c> toiling</c><00:11:47.040><c> away</c>

00:11:47.269 --> 00:11:47.279 align:start position:0%
galaxy brain sitting there toiling away
 

00:11:47.279 --> 00:11:50.069 align:start position:0%
galaxy brain sitting there toiling away
at<00:11:47.519><c> night</c><00:11:48.079><c> um</c><00:11:48.560><c> just</c><00:11:48.800><c> like</c><00:11:49.120><c> going</c><00:11:49.440><c> through</c><00:11:50.000><c> uh</c>

00:11:50.069 --> 00:11:50.079 align:start position:0%
at night um just like going through uh
 

00:11:50.079 --> 00:11:52.550 align:start position:0%
at night um just like going through uh
sifting<00:11:50.480><c> through</c><00:11:50.640><c> the</c><00:11:50.800><c> data</c><00:11:51.360><c> like</c><00:11:51.600><c> updating</c>

00:11:52.550 --> 00:11:52.560 align:start position:0%
sifting through the data like updating
 

00:11:52.560 --> 00:11:54.150 align:start position:0%
sifting through the data like updating
uh<00:11:52.640><c> you</c><00:11:52.800><c> know</c><00:11:52.959><c> industry</c><00:11:53.360><c> benchmarks</c><00:11:53.839><c> and</c><00:11:54.079><c> just</c>

00:11:54.150 --> 00:11:54.160 align:start position:0%
uh you know industry benchmarks and just
 

00:11:54.160 --> 00:11:56.710 align:start position:0%
uh you know industry benchmarks and just
like<00:11:54.640><c> working</c><00:11:54.959><c> through</c><00:11:55.279><c> everything</c><00:11:56.399><c> to</c>

00:11:56.710 --> 00:11:56.720 align:start position:0%
like working through everything to
 

00:11:56.720 --> 00:11:59.430 align:start position:0%
like working through everything to
figure<00:11:56.880><c> out</c><00:11:57.040><c> if</c><00:11:57.279><c> it</c><00:11:57.440><c> can</c><00:11:57.680><c> just</c><00:11:58.560><c> like</c><00:11:59.120><c> come</c><00:11:59.279><c> up</c>

00:11:59.430 --> 00:11:59.440 align:start position:0%
figure out if it can just like come up
 

00:11:59.440 --> 00:12:01.670 align:start position:0%
figure out if it can just like come up
with<00:11:59.680><c> something.</c><00:12:00.399><c> We</c><00:12:00.640><c> we've</c><00:12:00.880><c> seen</c><00:12:01.120><c> incredible</c>

00:12:01.670 --> 00:12:01.680 align:start position:0%
with something. We we've seen incredible
 

00:12:01.680 --> 00:12:04.069 align:start position:0%
with something. We we've seen incredible
examples<00:12:02.079><c> of</c><00:12:02.240><c> this.</c><00:12:02.480><c> This</c><00:12:02.720><c> is</c><00:12:02.800><c> a</c><00:12:02.959><c> great</c><00:12:03.200><c> one.</c>

00:12:04.069 --> 00:12:04.079 align:start position:0%
examples of this. This is a great one.
 

00:12:04.079 --> 00:12:05.670 align:start position:0%
examples of this. This is a great one.
You<00:12:04.160><c> know,</c><00:12:04.240><c> I've</c><00:12:04.480><c> read</c><00:12:04.880><c> through</c><00:12:05.120><c> so</c><00:12:05.360><c> many</c><00:12:05.519><c> of</c>

00:12:05.670 --> 00:12:05.680 align:start position:0%
You know, I've read through so many of
 

00:12:05.680 --> 00:12:08.230 align:start position:0%
You know, I've read through so many of
them<00:12:05.839><c> now.</c><00:12:06.639><c> It's</c><00:12:07.040><c> really</c><00:12:07.360><c> really</c><00:12:07.760><c> staggering</c>

00:12:08.230 --> 00:12:08.240 align:start position:0%
them now. It's really really staggering
 

00:12:08.240 --> 00:12:10.150 align:start position:0%
them now. It's really really staggering
how<00:12:08.480><c> good</c><00:12:08.639><c> some</c><00:12:08.800><c> of</c><00:12:08.880><c> these</c><00:12:09.120><c> pulses</c><00:12:09.600><c> are</c><00:12:09.839><c> when</c>

00:12:10.150 --> 00:12:10.160 align:start position:0%
how good some of these pulses are when
 

00:12:10.160 --> 00:12:11.750 align:start position:0%
how good some of these pulses are when
when<00:12:10.480><c> they</c><00:12:10.639><c> when</c><00:12:10.800><c> they</c><00:12:11.040><c> discovered</c><00:12:11.440><c> by</c><00:12:11.600><c> the</c>

00:12:11.750 --> 00:12:11.760 align:start position:0%
when they when they discovered by the
 

00:12:11.760 --> 00:12:12.389 align:start position:0%
when they when they discovered by the
system.

00:12:12.389 --> 00:12:12.399 align:start position:0%
system.
 

00:12:12.399 --> 00:12:13.829 align:start position:0%
system.
&gt;&gt; And<00:12:12.560><c> I</c><00:12:12.639><c> really</c><00:12:12.880><c> think</c><00:12:12.959><c> this</c><00:12:13.120><c> is</c><00:12:13.279><c> a</c><00:12:13.440><c> larger</c>

00:12:13.829 --> 00:12:13.839 align:start position:0%
&gt;&gt; And I really think this is a larger
 

00:12:13.839 --> 00:12:15.670 align:start position:0%
&gt;&gt; And I really think this is a larger
shift<00:12:14.000><c> in</c><00:12:14.240><c> how</c><00:12:14.480><c> software</c><00:12:14.800><c> is</c><00:12:15.040><c> built,</c><00:12:15.440><c> right?</c>

00:12:15.670 --> 00:12:15.680 align:start position:0%
shift in how software is built, right?
 

00:12:15.680 --> 00:12:17.590 align:start position:0%
shift in how software is built, right?
Like<00:12:15.920><c> until</c><00:12:16.320><c> this</c><00:12:16.560><c> point,</c><00:12:16.880><c> software</c><00:12:17.200><c> has</c><00:12:17.440><c> been</c>

00:12:17.590 --> 00:12:17.600 align:start position:0%
Like until this point, software has been
 

00:12:17.600 --> 00:12:19.670 align:start position:0%
Like until this point, software has been
entirely<00:12:18.079><c> reactive.</c><00:12:18.880><c> You</c><00:12:19.040><c> come</c><00:12:19.200><c> into</c><00:12:19.440><c> a</c>

00:12:19.670 --> 00:12:19.680 align:start position:0%
entirely reactive. You come into a
 

00:12:19.680 --> 00:12:21.030 align:start position:0%
entirely reactive. You come into a
software<00:12:20.000><c> and</c><00:12:20.160><c> you</c><00:12:20.399><c> absolutely</c><00:12:20.720><c> need</c><00:12:20.880><c> to</c>

00:12:21.030 --> 00:12:21.040 align:start position:0%
software and you absolutely need to
 

00:12:21.040 --> 00:12:22.870 align:start position:0%
software and you absolutely need to
instruct<00:12:21.440><c> it.</c><00:12:21.839><c> You</c><00:12:22.079><c> need</c><00:12:22.160><c> to</c><00:12:22.320><c> have</c><00:12:22.399><c> all</c><00:12:22.639><c> of</c><00:12:22.720><c> the</c>

00:12:22.870 --> 00:12:22.880 align:start position:0%
instruct it. You need to have all of the
 

00:12:22.880 --> 00:12:25.030 align:start position:0%
instruct it. You need to have all of the
ideas<00:12:23.519><c> and</c><00:12:23.760><c> tell</c><00:12:23.920><c> it</c><00:12:24.160><c> what</c><00:12:24.320><c> to</c><00:12:24.480><c> do.</c><00:12:24.720><c> And</c><00:12:24.880><c> from</c>

00:12:25.030 --> 00:12:25.040 align:start position:0%
ideas and tell it what to do. And from
 

00:12:25.040 --> 00:12:26.629 align:start position:0%
ideas and tell it what to do. And from
that<00:12:25.200><c> point,</c><00:12:25.440><c> it</c><00:12:25.760><c> starts</c><00:12:26.000><c> to</c><00:12:26.160><c> do</c><00:12:26.320><c> smart</c>

00:12:26.629 --> 00:12:26.639 align:start position:0%
that point, it starts to do smart
 

00:12:26.639 --> 00:12:28.470 align:start position:0%
that point, it starts to do smart
things.<00:12:27.279><c> Shopify</c><00:12:27.760><c> is</c><00:12:27.920><c> now</c><00:12:28.079><c> becoming</c>

00:12:28.470 --> 00:12:28.480 align:start position:0%
things. Shopify is now becoming
 

00:12:28.480 --> 00:12:31.750 align:start position:0%
things. Shopify is now becoming
proactive.<00:12:29.519><c> It</c><00:12:30.240><c> it</c><00:12:30.480><c> is</c><00:12:30.720><c> sort</c><00:12:30.959><c> of</c><00:12:31.200><c> foreseeing</c>

00:12:31.750 --> 00:12:31.760 align:start position:0%
proactive. It it is sort of foreseeing
 

00:12:31.760 --> 00:12:33.110 align:start position:0%
proactive. It it is sort of foreseeing
the<00:12:32.000><c> things</c><00:12:32.160><c> that</c><00:12:32.320><c> are</c><00:12:32.480><c> right</c><00:12:32.639><c> for</c><00:12:32.880><c> you,</c>

00:12:33.110 --> 00:12:33.120 align:start position:0%
the things that are right for you,
 

00:12:33.120 --> 00:12:34.629 align:start position:0%
the things that are right for you,
proposing<00:12:33.600><c> them</c><00:12:33.760><c> to</c><00:12:33.920><c> you,</c><00:12:34.079><c> and</c><00:12:34.240><c> then</c><00:12:34.399><c> going</c>

00:12:34.629 --> 00:12:34.639 align:start position:0%
proposing them to you, and then going
 

00:12:34.639 --> 00:12:36.230 align:start position:0%
proposing them to you, and then going
off<00:12:34.880><c> and</c><00:12:35.120><c> doing</c><00:12:35.279><c> them,</c><00:12:35.600><c> actually</c><00:12:35.839><c> executing</c>

00:12:36.230 --> 00:12:36.240 align:start position:0%
off and doing them, actually executing
 

00:12:36.240 --> 00:12:38.550 align:start position:0%
off and doing them, actually executing
them<00:12:36.480><c> on</c><00:12:36.800><c> your</c><00:12:36.959><c> behalf.</c><00:12:37.680><c> And</c><00:12:37.920><c> I</c><00:12:38.160><c> think</c><00:12:38.240><c> this</c><00:12:38.399><c> is</c>

00:12:38.550 --> 00:12:38.560 align:start position:0%
them on your behalf. And I think this is
 

00:12:38.560 --> 00:12:40.470 align:start position:0%
them on your behalf. And I think this is
a<00:12:39.040><c> completely</c><00:12:39.519><c> different</c><00:12:39.839><c> software</c><00:12:40.160><c> paradigm</c>

00:12:40.470 --> 00:12:40.480 align:start position:0%
a completely different software paradigm
 

00:12:40.480 --> 00:12:42.069 align:start position:0%
a completely different software paradigm
that<00:12:40.720><c> we're</c><00:12:40.880><c> entering</c><00:12:41.120><c> into.</c>

00:12:42.069 --> 00:12:42.079 align:start position:0%
that we're entering into.
 

00:12:42.079 --> 00:12:43.750 align:start position:0%
that we're entering into.
&gt;&gt; Totally.

00:12:43.750 --> 00:12:43.760 align:start position:0%
&gt;&gt; Totally.
 

00:12:43.760 --> 00:12:45.030 align:start position:0%
&gt;&gt; Totally.
&gt;&gt; All<00:12:43.839><c> right,</c><00:12:44.079><c> let's</c><00:12:44.320><c> keep</c><00:12:44.480><c> going.</c>

00:12:45.030 --> 00:12:45.040 align:start position:0%
&gt;&gt; All right, let's keep going.
 

00:12:45.040 --> 00:12:46.389 align:start position:0%
&gt;&gt; All right, let's keep going.
&gt;&gt; Let's<00:12:45.200><c> keep</c><00:12:45.360><c> going.</c><00:12:45.600><c> I</c><00:12:45.760><c> mean,</c><00:12:45.839><c> what</c><00:12:46.000><c> I</c><00:12:46.079><c> what</c><00:12:46.240><c> I</c>

00:12:46.389 --> 00:12:46.399 align:start position:0%
&gt;&gt; Let's keep going. I mean, what I what I
 

00:12:46.399 --> 00:12:48.629 align:start position:0%
&gt;&gt; Let's keep going. I mean, what I what I
love<00:12:46.639><c> about</c><00:12:47.200><c> Paul,</c><00:12:47.519><c> I</c><00:12:47.680><c> will</c><00:12:47.760><c> say</c><00:12:47.920><c> is</c><00:12:48.079><c> that</c><00:12:48.399><c> I</c>

00:12:48.629 --> 00:12:48.639 align:start position:0%
love about Paul, I will say is that I
 

00:12:48.639 --> 00:12:50.150 align:start position:0%
love about Paul, I will say is that I
think<00:12:48.800><c> entrepreneurship</c><00:12:49.600><c> generally,</c>

00:12:50.150 --> 00:12:50.160 align:start position:0%
think entrepreneurship generally,
 

00:12:50.160 --> 00:12:51.110 align:start position:0%
think entrepreneurship generally,
especially<00:12:50.480><c> for</c><00:12:50.639><c> those</c><00:12:50.800><c> that</c><00:12:50.959><c> are</c><00:12:51.040><c> just</c>

00:12:51.110 --> 00:12:51.120 align:start position:0%
especially for those that are just
 

00:12:51.120 --> 00:12:52.150 align:start position:0%
especially for those that are just
getting<00:12:51.279><c> started,</c><00:12:51.519><c> can</c><00:12:51.680><c> feel</c><00:12:51.839><c> lonely</c>

00:12:52.150 --> 00:12:52.160 align:start position:0%
getting started, can feel lonely
 

00:12:52.160 --> 00:12:53.910 align:start position:0%
getting started, can feel lonely
sometimes.<00:12:52.639><c> I</c><00:12:52.800><c> think</c><00:12:52.880><c> what</c><00:12:53.040><c> founders</c><00:12:53.519><c> want</c><00:12:53.680><c> is</c>

00:12:53.910 --> 00:12:53.920 align:start position:0%
sometimes. I think what founders want is
 

00:12:53.920 --> 00:12:55.829 align:start position:0%
sometimes. I think what founders want is
someone<00:12:54.079><c> to</c><00:12:54.320><c> think</c><00:12:54.399><c> about</c><00:12:54.639><c> or</c><00:12:54.800><c> or</c><00:12:55.040><c> obsess</c><00:12:55.600><c> over</c>

00:12:55.829 --> 00:12:55.839 align:start position:0%
someone to think about or or obsess over
 

00:12:55.839 --> 00:12:57.590 align:start position:0%
someone to think about or or obsess over
their<00:12:56.079><c> business</c><00:12:56.240><c> as</c><00:12:56.480><c> much</c><00:12:56.560><c> as</c><00:12:56.720><c> they</c><00:12:56.880><c> do.</c><00:12:57.279><c> And</c><00:12:57.440><c> I</c>

00:12:57.590 --> 00:12:57.600 align:start position:0%
their business as much as they do. And I
 

00:12:57.600 --> 00:12:59.350 align:start position:0%
their business as much as they do. And I
think<00:12:57.760><c> now</c><00:12:57.920><c> they</c><00:12:58.160><c> have</c><00:12:58.240><c> it.</c><00:12:58.560><c> So,</c><00:12:59.040><c> it's</c>

00:12:59.350 --> 00:12:59.360 align:start position:0%
think now they have it. So, it's
 

00:12:59.360 --> 00:13:00.629 align:start position:0%
think now they have it. So, it's
incredible.<00:12:59.839><c> Do</c><00:13:00.000><c> you</c><00:13:00.160><c> want</c><00:13:00.240><c> to</c><00:13:00.320><c> talk</c><00:13:00.480><c> about</c>

00:13:00.629 --> 00:13:00.639 align:start position:0%
incredible. Do you want to talk about
 

00:13:00.639 --> 00:13:03.509 align:start position:0%
incredible. Do you want to talk about
the<00:13:00.720><c> the</c><00:13:01.040><c> AppGen</c><00:13:01.680><c> uh</c><00:13:01.760><c> from</c><00:13:01.920><c> Sidekick</c><00:13:02.639><c> V?</c>

00:13:03.509 --> 00:13:03.519 align:start position:0%
the the AppGen uh from Sidekick V?
 

00:13:03.519 --> 00:13:05.269 align:start position:0%
the the AppGen uh from Sidekick V?
&gt;&gt; Yeah,<00:13:04.000><c> Toby,</c><00:13:04.480><c> why</c><00:13:04.639><c> don't</c><00:13:04.720><c> you</c><00:13:04.880><c> take</c><00:13:05.040><c> this</c><00:13:05.120><c> one</c>

00:13:05.269 --> 00:13:05.279 align:start position:0%
&gt;&gt; Yeah, Toby, why don't you take this one
 

00:13:05.279 --> 00:13:06.710 align:start position:0%
&gt;&gt; Yeah, Toby, why don't you take this one
off<00:13:05.519><c> because</c><00:13:05.680><c> I</c><00:13:05.839><c> know</c><00:13:05.920><c> that</c><00:13:06.079><c> this</c><00:13:06.240><c> has</c><00:13:06.399><c> been</c><00:13:06.480><c> a</c>

00:13:06.710 --> 00:13:06.720 align:start position:0%
off because I know that this has been a
 

00:13:06.720 --> 00:13:08.710 align:start position:0%
off because I know that this has been a
personal<00:13:07.040><c> favorite</c><00:13:07.279><c> of</c><00:13:07.440><c> yours.</c>

00:13:08.710 --> 00:13:08.720 align:start position:0%
personal favorite of yours.
 

00:13:08.720 --> 00:13:12.549 align:start position:0%
personal favorite of yours.
&gt;&gt; Oh,<00:13:08.959><c> yeah.</c><00:13:09.360><c> Um,</c><00:13:09.760><c> so</c><00:13:10.720><c> yeah,</c><00:13:10.959><c> like</c><00:13:11.360><c> again</c><00:13:11.680><c> like</c>

00:13:12.549 --> 00:13:12.559 align:start position:0%
&gt;&gt; Oh, yeah. Um, so yeah, like again like
 

00:13:12.559 --> 00:13:13.670 align:start position:0%
&gt;&gt; Oh, yeah. Um, so yeah, like again like
[clears throat]<00:13:12.639><c> uh</c><00:13:12.800><c> and</c><00:13:13.200><c> by</c><00:13:13.279><c> the</c><00:13:13.360><c> way,</c><00:13:13.519><c> we</c>

00:13:13.670 --> 00:13:13.680 align:start position:0%
[clears throat] uh and by the way, we
 

00:13:13.680 --> 00:13:15.509 align:start position:0%
[clears throat] uh and by the way, we
should<00:13:13.839><c> say</c><00:13:14.079><c> so</c><00:13:14.320><c> the</c><00:13:14.560><c> additions</c><00:13:14.959><c> page</c><00:13:15.200><c> again</c>

00:13:15.509 --> 00:13:15.519 align:start position:0%
should say so the additions page again
 

00:13:15.519 --> 00:13:17.110 align:start position:0%
should say so the additions page again
we<00:13:15.760><c> we</c><00:13:15.920><c> make</c><00:13:16.079><c> the</c><00:13:16.240><c> additions</c><00:13:16.480><c> page</c><00:13:16.800><c> is</c><00:13:16.880><c> a</c><00:13:16.959><c> love</c>

00:13:17.110 --> 00:13:17.120 align:start position:0%
we we make the additions page is a love
 

00:13:17.120 --> 00:13:18.710 align:start position:0%
we we make the additions page is a love
letter<00:13:17.360><c> to</c><00:13:17.519><c> the</c><00:13:17.680><c> internet.</c><00:13:18.000><c> We</c><00:13:18.240><c> have</c><00:13:18.320><c> company</c>

00:13:18.710 --> 00:13:18.720 align:start position:0%
letter to the internet. We have company
 

00:13:18.720 --> 00:13:20.790 align:start position:0%
letter to the internet. We have company
off<00:13:18.880><c> and</c><00:13:19.120><c> by</c><00:13:19.279><c> the</c><00:13:19.519><c> open</c><00:13:19.920><c> web</c><00:13:20.240><c> and</c><00:13:20.399><c> so</c><00:13:20.560><c> we</c>

00:13:20.790 --> 00:13:20.800 align:start position:0%
off and by the open web and so we
 

00:13:20.800 --> 00:13:22.150 align:start position:0%
off and by the open web and so we
celebrate<00:13:21.040><c> the</c><00:13:21.279><c> open</c><00:13:21.440><c> web</c><00:13:21.600><c> and</c><00:13:21.760><c> its</c><00:13:21.920><c> latest</c>

00:13:22.150 --> 00:13:22.160 align:start position:0%
celebrate the open web and its latest
 

00:13:22.160 --> 00:13:25.030 align:start position:0%
celebrate the open web and its latest
capabilities<00:13:22.720><c> here.</c><00:13:23.200><c> Um</c><00:13:23.519><c> and</c><00:13:24.000><c> um</c><00:13:24.560><c> um</c><00:13:24.720><c> we</c><00:13:24.880><c> put</c>

00:13:25.030 --> 00:13:25.040 align:start position:0%
capabilities here. Um and um um we put
 

00:13:25.040 --> 00:13:27.110 align:start position:0%
capabilities here. Um and um um we put
this<00:13:25.279><c> together.</c><00:13:25.760><c> It</c><00:13:26.000><c> is</c><00:13:26.160><c> live.</c><00:13:26.560><c> You</c><00:13:26.800><c> can</c><00:13:26.880><c> go</c>

00:13:27.110 --> 00:13:27.120 align:start position:0%
this together. It is live. You can go
 

00:13:27.120 --> 00:13:30.550 align:start position:0%
this together. It is live. You can go
visit<00:13:27.440><c> it.</c><00:13:28.000><c> um</c><00:13:28.160><c> at</c><00:13:28.560><c> shop.com/aditions</c><00:13:30.000><c> um</c><00:13:30.079><c> and</c>

00:13:30.550 --> 00:13:30.560 align:start position:0%
visit it. um at shop.com/aditions um and
 

00:13:30.560 --> 00:13:32.629 align:start position:0%
visit it. um at shop.com/aditions um and
uh<00:13:30.639><c> you</c><00:13:30.880><c> find</c><00:13:31.519><c> the</c><00:13:31.839><c> Renaissance</c><00:13:32.320><c> edition</c>

00:13:32.629 --> 00:13:32.639 align:start position:0%
uh you find the Renaissance edition
 

00:13:32.639 --> 00:13:35.110 align:start position:0%
uh you find the Renaissance edition
there.<00:13:32.959><c> So</c><00:13:33.279><c> um</c><00:13:33.440><c> please</c><00:13:33.680><c> do</c><00:13:33.839><c> that.</c><00:13:34.160><c> Um</c><00:13:34.560><c> but</c><00:13:34.959><c> you</c>

00:13:35.110 --> 00:13:35.120 align:start position:0%
there. So um please do that. Um but you
 

00:13:35.120 --> 00:13:36.389 align:start position:0%
there. So um please do that. Um but you
can<00:13:35.200><c> also</c><00:13:35.360><c> then</c><00:13:35.600><c> immediately</c><00:13:35.920><c> tap</c><00:13:36.160><c> back</c>

00:13:36.389 --> 00:13:36.399 align:start position:0%
can also then immediately tap back
 

00:13:36.399 --> 00:13:37.509 align:start position:0%
can also then immediately tap back
because<00:13:36.560><c> you're</c><00:13:36.720><c> also</c><00:13:36.880><c> going</c><00:13:37.040><c> for</c><00:13:37.200><c> it.</c><00:13:37.360><c> So</c>

00:13:37.509 --> 00:13:37.519 align:start position:0%
because you're also going for it. So
 

00:13:37.519 --> 00:13:40.550 align:start position:0%
because you're also going for it. So
this<00:13:37.680><c> is</c><00:13:37.760><c> what</c><00:13:37.920><c> we're</c><00:13:38.160><c> doing.</c><00:13:39.040><c> All</c><00:13:39.040><c> right.</c><00:13:39.600><c> So</c>

00:13:40.550 --> 00:13:40.560 align:start position:0%
this is what we're doing. All right. So
 

00:13:40.560 --> 00:13:42.949 align:start position:0%
this is what we're doing. All right. So
um<00:13:40.959><c> app</c><00:13:41.279><c> generation</c>

00:13:42.949 --> 00:13:42.959 align:start position:0%
um app generation
 

00:13:42.959 --> 00:13:45.829 align:start position:0%
um app generation
look<00:13:43.839><c> um</c><00:13:44.399><c> you've</c><00:13:44.639><c> heard</c><00:13:44.880><c> about</c><00:13:45.040><c> vibe</c><00:13:45.440><c> coding,</c>

00:13:45.829 --> 00:13:45.839 align:start position:0%
look um you've heard about vibe coding,
 

00:13:45.839 --> 00:13:47.190 align:start position:0%
look um you've heard about vibe coding,
you've<00:13:46.000><c> heard</c><00:13:46.160><c> about</c><00:13:46.480><c> like</c><00:13:46.639><c> like</c><00:13:46.880><c> these</c><00:13:47.120><c> kind</c>

00:13:47.190 --> 00:13:47.200 align:start position:0%
you've heard about like like these kind
 

00:13:47.200 --> 00:13:50.470 align:start position:0%
you've heard about like like these kind
of<00:13:47.279><c> things.</c><00:13:47.519><c> How</c><00:13:47.680><c> do</c><00:13:47.760><c> you</c><00:13:47.920><c> use</c><00:13:48.079><c> it?</c><00:13:48.639><c> Well</c><00:13:49.519><c> um</c><00:13:50.079><c> v</c>

00:13:50.470 --> 00:13:50.480 align:start position:0%
of things. How do you use it? Well um v
 

00:13:50.480 --> 00:13:53.430 align:start position:0%
of things. How do you use it? Well um v
coding<00:13:50.720><c> and</c><00:13:50.959><c> all</c><00:13:51.200><c> of</c><00:13:51.279><c> its</c><00:13:51.519><c> excitement</c><00:13:52.000><c> on</c><00:13:52.800><c> like</c>

00:13:53.430 --> 00:13:53.440 align:start position:0%
coding and all of its excitement on like
 

00:13:53.440 --> 00:13:55.030 align:start position:0%
coding and all of its excitement on like
really<00:13:53.760><c> really</c><00:13:54.000><c> nerdy</c><00:13:54.399><c> places</c><00:13:54.720><c> of</c><00:13:54.880><c> the</c>

00:13:55.030 --> 00:13:55.040 align:start position:0%
really really nerdy places of the
 

00:13:55.040 --> 00:13:57.509 align:start position:0%
really really nerdy places of the
internet<00:13:55.360><c> such</c><00:13:55.519><c> as</c><00:13:55.760><c> my</c><00:13:55.920><c> Twitter</c><00:13:56.240><c> feed.</c><00:13:56.800><c> Uh</c><00:13:57.199><c> um</c>

00:13:57.509 --> 00:13:57.519 align:start position:0%
internet such as my Twitter feed. Uh um
 

00:13:57.519 --> 00:14:00.230 align:start position:0%
internet such as my Twitter feed. Uh um
um<00:13:57.839><c> basically</c><00:13:58.160><c> the</c><00:13:58.480><c> engineers</c><00:13:59.600><c> celebrating</c>

00:14:00.230 --> 00:14:00.240 align:start position:0%
um basically the engineers celebrating
 

00:14:00.240 --> 00:14:01.750 align:start position:0%
um basically the engineers celebrating
that

00:14:01.750 --> 00:14:01.760 align:start position:0%
that
 

00:14:01.760 --> 00:14:03.430 align:start position:0%
that
the<00:14:02.000><c> holographic</c><00:14:02.639><c> get</c><00:14:02.959><c> the</c><00:14:03.279><c> we</c><00:14:03.440><c> the</c><00:14:03.440><c> we</c><00:14:03.440><c> the</c><00:14:03.440><c> we</c>

00:14:03.430 --> 00:14:03.440 align:start position:0%
 
 

00:14:03.440 --> 00:14:04.790 align:start position:0%
the we the we the we the we the we the
we the we the we<00:14:03.680><c> trained</c><00:14:04.240><c> capabilities</c>

00:14:04.790 --> 00:14:04.800 align:start position:0%
we the we the we trained capabilities
 

00:14:04.800 --> 00:14:07.990 align:start position:0%
we the we the we trained capabilities
into<00:14:05.120><c> these</c><00:14:05.600><c> um</c><00:14:06.320><c> uh</c><00:14:06.959><c> models</c><00:14:07.360><c> that</c><00:14:07.600><c> exist</c><00:14:07.839><c> that</c>

00:14:07.990 --> 00:14:08.000 align:start position:0%
into these um uh models that exist that
 

00:14:08.000 --> 00:14:10.870 align:start position:0%
into these um uh models that exist that
are<00:14:08.160><c> just</c><00:14:08.399><c> like</c><00:14:09.120><c> phenomenal</c><00:14:09.680><c> and</c><00:14:09.920><c> like</c><00:14:10.320><c> um</c><00:14:10.720><c> you</c>

00:14:10.870 --> 00:14:10.880 align:start position:0%
are just like phenomenal and like um you
 

00:14:10.880 --> 00:14:13.590 align:start position:0%
are just like phenomenal and like um you
know<00:14:11.600><c> we</c><00:14:11.920><c> who</c><00:14:12.240><c> can</c><00:14:12.560><c> invoke</c><00:14:12.959><c> and</c><00:14:13.199><c> context</c>

00:14:13.590 --> 00:14:13.600 align:start position:0%
know we who can invoke and context
 

00:14:13.600 --> 00:14:15.990 align:start position:0%
know we who can invoke and context
engineer<00:14:14.079><c> and</c><00:14:14.399><c> uh</c><00:14:14.639><c> uh</c><00:14:14.800><c> you</c><00:14:14.959><c> know</c><00:14:15.360><c> deal</c><00:14:15.600><c> with</c>

00:14:15.990 --> 00:14:16.000 align:start position:0%
engineer and uh uh you know deal with
 

00:14:16.000 --> 00:14:17.829 align:start position:0%
engineer and uh uh you know deal with
terminal<00:14:16.480><c> windows</c><00:14:16.800><c> that</c><00:14:16.959><c> look</c><00:14:17.199><c> scary</c><00:14:17.600><c> and</c><00:14:17.760><c> and</c>

00:14:17.829 --> 00:14:17.839 align:start position:0%
terminal windows that look scary and and
 

00:14:17.839 --> 00:14:20.629 align:start position:0%
terminal windows that look scary and and
and<00:14:18.160><c> and</c><00:14:18.560><c> hackery</c><00:14:19.360><c> um</c><00:14:19.839><c> can</c><00:14:20.079><c> pull</c><00:14:20.320><c> a</c><00:14:20.480><c> lot</c><00:14:20.560><c> of</c>

00:14:20.629 --> 00:14:20.639 align:start position:0%
and and hackery um can pull a lot of
 

00:14:20.639 --> 00:14:21.910 align:start position:0%
and and hackery um can pull a lot of
value<00:14:20.880><c> out</c><00:14:21.040><c> of</c><00:14:21.120><c> it.</c><00:14:21.199><c> But</c><00:14:21.360><c> like</c><00:14:21.519><c> the</c><00:14:21.680><c> what</c>

00:14:21.910 --> 00:14:21.920 align:start position:0%
value out of it. But like the what
 

00:14:21.920 --> 00:14:25.430 align:start position:0%
value out of it. But like the what
Shopify's<00:14:22.480><c> mission</c><00:14:22.720><c> is</c><00:14:23.120><c> is</c><00:14:24.000><c> um</c><00:14:24.560><c> galvanize</c><00:14:25.199><c> all</c>

00:14:25.430 --> 00:14:25.440 align:start position:0%
Shopify's mission is is um galvanize all
 

00:14:25.440 --> 00:14:26.870 align:start position:0%
Shopify's mission is is um galvanize all
of<00:14:25.600><c> the</c><00:14:25.760><c> latest</c><00:14:26.079><c> technologies,</c><00:14:26.639><c> everything</c>

00:14:26.870 --> 00:14:26.880 align:start position:0%
of the latest technologies, everything
 

00:14:26.880 --> 00:14:29.670 align:start position:0%
of the latest technologies, everything
that's<00:14:27.519><c> just</c><00:14:27.839><c> became</c><00:14:28.320><c> possible,</c><00:14:28.880><c> maybe</c><00:14:29.360><c> even</c>

00:14:29.670 --> 00:14:29.680 align:start position:0%
that's just became possible, maybe even
 

00:14:29.680 --> 00:14:31.910 align:start position:0%
that's just became possible, maybe even
like<00:14:30.000><c> just</c><00:14:30.560><c> marginally</c><00:14:31.120><c> tipped</c><00:14:31.440><c> over</c><00:14:31.680><c> the</c>

00:14:31.910 --> 00:14:31.920 align:start position:0%
like just marginally tipped over the
 

00:14:31.920 --> 00:14:33.670 align:start position:0%
like just marginally tipped over the
point<00:14:32.079><c> where</c><00:14:32.240><c> anyone</c><00:14:32.720><c> can</c><00:14:32.959><c> pull</c><00:14:33.199><c> value</c><00:14:33.519><c> out</c><00:14:33.600><c> of</c>

00:14:33.670 --> 00:14:33.680 align:start position:0%
point where anyone can pull value out of
 

00:14:33.680 --> 00:14:36.069 align:start position:0%
point where anyone can pull value out of
it<00:14:34.160><c> and</c><00:14:34.320><c> and</c><00:14:34.399><c> and</c><00:14:34.560><c> and</c>

00:14:36.069 --> 00:14:36.079 align:start position:0%
it and and and and
 

00:14:36.079 --> 00:14:37.750 align:start position:0%
it and and and and
get<00:14:36.320><c> grab</c><00:14:36.560><c> it</c><00:14:36.720><c> and</c><00:14:36.880><c> get</c><00:14:37.040><c> it</c><00:14:37.120><c> to</c><00:14:37.360><c> all</c><00:14:37.519><c> the</c>

00:14:37.750 --> 00:14:37.760 align:start position:0%
get grab it and get it to all the
 

00:14:37.760 --> 00:14:39.030 align:start position:0%
get grab it and get it to all the
entrepreneurs,<00:14:38.160><c> the</c><00:14:38.480><c> millions</c><00:14:38.639><c> of</c><00:14:38.800><c> people</c>

00:14:39.030 --> 00:14:39.040 align:start position:0%
entrepreneurs, the millions of people
 

00:14:39.040 --> 00:14:40.790 align:start position:0%
entrepreneurs, the millions of people
building<00:14:39.279><c> Shops</c><00:14:39.920><c> as</c><00:14:40.160><c> quickly</c><00:14:40.320><c> as</c><00:14:40.480><c> possible.</c>

00:14:40.790 --> 00:14:40.800 align:start position:0%
building Shops as quickly as possible.
 

00:14:40.800 --> 00:14:44.310 align:start position:0%
building Shops as quickly as possible.
That<00:14:40.959><c> is</c><00:14:41.040><c> what</c><00:14:41.199><c> we're</c><00:14:41.440><c> doing</c><00:14:41.519><c> here.</c><00:14:41.920><c> So</c><00:14:42.639><c> um</c><00:14:43.440><c> in</c>

00:14:44.310 --> 00:14:44.320 align:start position:0%
That is what we're doing here. So um in
 

00:14:44.320 --> 00:14:47.590 align:start position:0%
That is what we're doing here. So um in
um<00:14:44.880><c> uh</c><00:14:45.360><c> one</c><00:14:45.600><c> of</c><00:14:45.760><c> Sidekick's</c><00:14:46.399><c> capabilities</c><00:14:47.040><c> now</c>

00:14:47.590 --> 00:14:47.600 align:start position:0%
um uh one of Sidekick's capabilities now
 

00:14:47.600 --> 00:14:50.949 align:start position:0%
um uh one of Sidekick's capabilities now
um<00:14:47.760><c> this</c><00:14:48.000><c> is</c><00:14:48.399><c> this</c><00:14:48.560><c> is</c><00:14:48.720><c> a</c><00:14:48.880><c> new</c><00:14:49.040><c> start</c><00:14:50.000><c> is</c><00:14:50.560><c> um</c>

00:14:50.949 --> 00:14:50.959 align:start position:0%
um this is this is a new start is um
 

00:14:50.959 --> 00:14:54.150 align:start position:0%
um this is this is a new start is um
that<00:14:51.279><c> if</c><00:14:51.839><c> you</c><00:14:52.079><c> asking</c><00:14:52.399><c> it</c><00:14:52.560><c> to</c><00:14:52.720><c> do</c><00:14:52.880><c> a</c><00:14:53.120><c> thing</c><00:14:53.839><c> that</c>

00:14:54.150 --> 00:14:54.160 align:start position:0%
that if you asking it to do a thing that
 

00:14:54.160 --> 00:14:57.030 align:start position:0%
that if you asking it to do a thing that
it<00:14:54.399><c> can</c><00:14:54.639><c> do</c><00:14:55.839><c> but</c><00:14:56.160><c> is</c><00:14:56.399><c> the</c><00:14:56.560><c> kind</c><00:14:56.639><c> of</c><00:14:56.800><c> thing</c><00:14:56.880><c> that</c>

00:14:57.030 --> 00:14:57.040 align:start position:0%
it can do but is the kind of thing that
 

00:14:57.040 --> 00:14:59.750 align:start position:0%
it can do but is the kind of thing that
a<00:14:57.279><c> simple</c><00:14:57.680><c> application</c><00:14:58.320><c> could</c><00:14:58.560><c> do</c><00:14:59.360><c> it</c><00:14:59.600><c> will</c>

00:14:59.750 --> 00:14:59.760 align:start position:0%
a simple application could do it will
 

00:14:59.760 --> 00:15:01.110 align:start position:0%
a simple application could do it will
just<00:14:59.920><c> simply</c><00:15:00.160><c> write</c><00:15:00.399><c> this</c><00:15:00.639><c> application</c><00:15:00.959><c> for</c>

00:15:01.110 --> 00:15:01.120 align:start position:0%
just simply write this application for
 

00:15:01.120 --> 00:15:05.990 align:start position:0%
just simply write this application for
you<00:15:01.360><c> now</c><00:15:01.920><c> and</c><00:15:02.160><c> it's</c><00:15:02.399><c> like</c><00:15:03.040><c> absolute</c><00:15:04.399><c> um</c>

00:15:05.990 --> 00:15:06.000 align:start position:0%
you now and it's like absolute um
 

00:15:06.000 --> 00:15:07.430 align:start position:0%
you now and it's like absolute um
craziness<00:15:06.560><c> when</c><00:15:06.720><c> you</c><00:15:06.800><c> see</c><00:15:06.880><c> it</c><00:15:07.040><c> happen</c><00:15:07.279><c> in</c>

00:15:07.430 --> 00:15:07.440 align:start position:0%
craziness when you see it happen in
 

00:15:07.440 --> 00:15:10.870 align:start position:0%
craziness when you see it happen in
front<00:15:07.600><c> of</c><00:15:07.680><c> you</c><00:15:08.480><c> we</c><00:15:08.720><c> we</c><00:15:09.120><c> we</c><00:15:09.760><c> left</c><00:15:10.000><c> it</c><00:15:10.160><c> as</c><00:15:10.480><c> nerdy</c>

00:15:10.870 --> 00:15:10.880 align:start position:0%
front of you we we we left it as nerdy
 

00:15:10.880 --> 00:15:13.030 align:start position:0%
front of you we we we left it as nerdy
as<00:15:11.120><c> it</c><00:15:11.360><c> towns</c><00:15:11.760><c> because</c><00:15:12.240><c> we</c><00:15:12.320><c> we</c><00:15:12.480><c> feel</c><00:15:12.720><c> like</c><00:15:12.880><c> we</c>

00:15:13.030 --> 00:15:13.040 align:start position:0%
as it towns because we we feel like we
 

00:15:13.040 --> 00:15:14.949 align:start position:0%
as it towns because we we feel like we
need<00:15:13.199><c> to</c><00:15:13.440><c> actually</c><00:15:13.920><c> tell</c><00:15:14.079><c> you</c><00:15:14.399><c> what</c><00:15:14.639><c> is</c><00:15:14.880><c> going</c>

00:15:14.949 --> 00:15:14.959 align:start position:0%
need to actually tell you what is going
 

00:15:14.959 --> 00:15:16.470 align:start position:0%
need to actually tell you what is going
on<00:15:15.199><c> because</c><00:15:15.440><c> otherwise</c><00:15:15.839><c> this</c><00:15:16.079><c> would</c><00:15:16.240><c> just</c><00:15:16.320><c> be</c>

00:15:16.470 --> 00:15:16.480 align:start position:0%
on because otherwise this would just be
 

00:15:16.480 --> 00:15:19.269 align:start position:0%
on because otherwise this would just be
like<00:15:16.639><c> a</c><00:15:16.959><c> way</c><00:15:17.120><c> long</c><00:15:17.360><c> like</c><00:15:17.519><c> a</c><00:15:17.680><c> spinner.</c><00:15:18.399><c> But</c><00:15:18.639><c> like</c>

00:15:19.269 --> 00:15:19.279 align:start position:0%
like a way long like a spinner. But like
 

00:15:19.279 --> 00:15:20.790 align:start position:0%
like a way long like a spinner. But like
um<00:15:19.519><c> we've</c><00:15:19.839><c> already</c><00:15:20.160><c> seen</c><00:15:20.320><c> incredible</c>

00:15:20.790 --> 00:15:20.800 align:start position:0%
um we've already seen incredible
 

00:15:20.800 --> 00:15:23.670 align:start position:0%
um we've already seen incredible
examples.<00:15:21.279><c> People</c><00:15:21.519><c> are</c><00:15:21.680><c> getting</c><00:15:21.920><c> like</c><00:15:22.720><c> crazy</c>

00:15:23.670 --> 00:15:23.680 align:start position:0%
examples. People are getting like crazy
 

00:15:23.680 --> 00:15:27.590 align:start position:0%
examples. People are getting like crazy
uh<00:15:24.480><c> uh</c><00:15:24.880><c> weirdly</c><00:15:25.680><c> formatted</c><00:15:26.320><c> documents</c><00:15:27.120><c> from</c>

00:15:27.590 --> 00:15:27.600 align:start position:0%
uh uh weirdly formatted documents from
 

00:15:27.600 --> 00:15:29.590 align:start position:0%
uh uh weirdly formatted documents from
their<00:15:27.920><c> suppliers</c><00:15:28.399><c> that</c><00:15:28.880><c> no</c><00:15:29.040><c> one's</c><00:15:29.279><c> ever</c><00:15:29.440><c> heard</c>

00:15:29.590 --> 00:15:29.600 align:start position:0%
their suppliers that no one's ever heard
 

00:15:29.600 --> 00:15:30.870 align:start position:0%
their suppliers that no one's ever heard
of.<00:15:29.760><c> And</c><00:15:29.920><c> I've</c><00:15:30.079><c> been</c><00:15:30.160><c> in</c><00:15:30.320><c> this</c><00:15:30.480><c> industry</c><00:15:30.720><c> for</c>

00:15:30.870 --> 00:15:30.880 align:start position:0%
of. And I've been in this industry for
 

00:15:30.880 --> 00:15:32.629 align:start position:0%
of. And I've been in this industry for
21<00:15:31.279><c> years</c><00:15:31.440><c> and</c><00:15:31.600><c> I've</c><00:15:31.760><c> seen</c><00:15:32.000><c> the</c><00:15:32.240><c> craziest</c>

00:15:32.629 --> 00:15:32.639 align:start position:0%
21 years and I've seen the craziest
 

00:15:32.639 --> 00:15:35.590 align:start position:0%
21 years and I've seen the craziest
formats,<00:15:33.120><c> trust</c><00:15:33.360><c> me.</c><00:15:34.000><c> And</c><00:15:34.399><c> um</c><00:15:34.800><c> um</c><00:15:34.959><c> then</c><00:15:35.360><c> going</c>

00:15:35.590 --> 00:15:35.600 align:start position:0%
formats, trust me. And um um then going
 

00:15:35.600 --> 00:15:37.030 align:start position:0%
formats, trust me. And um um then going
through<00:15:35.680><c> a</c><00:15:35.839><c> manual</c><00:15:36.160><c> process</c><00:15:36.480><c> of</c><00:15:36.720><c> turning</c>

00:15:37.030 --> 00:15:37.040 align:start position:0%
through a manual process of turning
 

00:15:37.040 --> 00:15:38.629 align:start position:0%
through a manual process of turning
those<00:15:37.279><c> into</c><00:15:37.519><c> updates</c><00:15:37.920><c> to</c><00:15:38.079><c> their</c><00:15:38.240><c> to</c><00:15:38.480><c> their</c>

00:15:38.629 --> 00:15:38.639 align:start position:0%
those into updates to their to their
 

00:15:38.639 --> 00:15:41.750 align:start position:0%
those into updates to their to their
shop.<00:15:39.279><c> Well,</c><00:15:40.240><c> paste</c><00:15:40.560><c> it</c><00:15:40.720><c> in,</c><00:15:41.040><c> tell</c><00:15:41.279><c> it</c><00:15:41.440><c> psychic</c>

00:15:41.750 --> 00:15:41.760 align:start position:0%
shop. Well, paste it in, tell it psychic
 

00:15:41.760 --> 00:15:43.110 align:start position:0%
shop. Well, paste it in, tell it psychic
that<00:15:41.920><c> you're</c><00:15:42.079><c> gonna</c><00:15:42.240><c> get</c><00:15:42.320><c> one</c><00:15:42.480><c> of</c><00:15:42.639><c> those</c><00:15:42.880><c> every</c>

00:15:43.110 --> 00:15:43.120 align:start position:0%
that you're gonna get one of those every
 

00:15:43.120 --> 00:15:45.189 align:start position:0%
that you're gonna get one of those every
week<00:15:43.279><c> and</c><00:15:43.519><c> just</c><00:15:43.680><c> do</c><00:15:44.079><c> do</c><00:15:44.320><c> your</c><00:15:44.480><c> best</c><00:15:44.720><c> with</c><00:15:44.880><c> it</c>

00:15:45.189 --> 00:15:45.199 align:start position:0%
week and just do do your best with it
 

00:15:45.199 --> 00:15:46.629 align:start position:0%
week and just do do your best with it
and<00:15:45.440><c> it</c><00:15:45.600><c> will</c><00:15:45.760><c> make</c><00:15:45.839><c> a</c><00:15:46.079><c> little</c><00:15:46.160><c> app</c><00:15:46.399><c> and</c><00:15:46.560><c> you</c>

00:15:46.629 --> 00:15:46.639 align:start position:0%
and it will make a little app and you
 

00:15:46.639 --> 00:15:48.150 align:start position:0%
and it will make a little app and you
can<00:15:46.880><c> you</c><00:15:47.040><c> can</c><00:15:47.120><c> put</c><00:15:47.279><c> it</c><00:15:47.360><c> in</c><00:15:47.519><c> the</c><00:15:47.680><c> sidebar</c>

00:15:48.150 --> 00:15:48.160 align:start position:0%
can you can put it in the sidebar
 

00:15:48.160 --> 00:15:49.509 align:start position:0%
can you can put it in the sidebar
afterwards.<00:15:48.639><c> You</c><00:15:48.720><c> just</c><00:15:48.880><c> keep</c><00:15:49.040><c> it</c><00:15:49.120><c> around.</c>

00:15:49.509 --> 00:15:49.519 align:start position:0%
afterwards. You just keep it around.
 

00:15:49.519 --> 00:15:51.350 align:start position:0%
afterwards. You just keep it around.
It's<00:15:49.759><c> there</c><00:15:50.000><c> for</c><00:15:50.240><c> you</c><00:15:50.639><c> was</c><00:15:50.800><c> bespoke</c><00:15:51.199><c> and</c>

00:15:51.350 --> 00:15:51.360 align:start position:0%
It's there for you was bespoke and
 

00:15:51.360 --> 00:15:53.990 align:start position:0%
It's there for you was bespoke and
created<00:15:51.680><c> and</c><00:15:52.160><c> um</c><00:15:52.560><c> um</c><00:15:53.040><c> it</c><00:15:53.199><c> had</c><00:15:53.360><c> starting</c><00:15:53.759><c> work</c>

00:15:53.990 --> 00:15:54.000 align:start position:0%
created and um um it had starting work
 

00:15:54.000 --> 00:15:55.670 align:start position:0%
created and um um it had starting work
into<00:15:54.240><c> work</c><00:15:54.399><c> and</c><00:15:54.560><c> that's</c><00:15:54.800><c> super</c><00:15:55.040><c> exciting.</c><00:15:55.519><c> I</c>

00:15:55.670 --> 00:15:55.680 align:start position:0%
into work and that's super exciting. I
 

00:15:55.680 --> 00:15:57.590 align:start position:0%
into work and that's super exciting. I
love<00:15:55.839><c> it.</c><00:15:56.240><c> I</c><00:15:56.480><c> think</c><00:15:56.560><c> this</c><00:15:56.800><c> also</c><00:15:57.040><c> changes</c>

00:15:57.590 --> 00:15:57.600 align:start position:0%
love it. I think this also changes
 

00:15:57.600 --> 00:16:00.150 align:start position:0%
love it. I think this also changes
everyone's<00:15:58.240><c> relationship</c><00:15:59.199><c> with</c><00:15:59.519><c> software</c>

00:16:00.150 --> 00:16:00.160 align:start position:0%
everyone's relationship with software
 

00:16:00.160 --> 00:16:01.910 align:start position:0%
everyone's relationship with software
pretty<00:16:00.480><c> dramatically</c><00:16:01.120><c> and</c><00:16:01.360><c> like</c><00:16:01.600><c> this</c><00:16:01.759><c> has</c>

00:16:01.910 --> 00:16:01.920 align:start position:0%
pretty dramatically and like this has
 

00:16:01.920 --> 00:16:05.590 align:start position:0%
pretty dramatically and like this has
been<00:16:02.079><c> going</c><00:16:02.240><c> on</c><00:16:02.880><c> like</c><00:16:03.199><c> writ</c><00:16:03.519><c> large</c><00:16:04.079><c> for</c><00:16:04.639><c> all</c><00:16:05.519><c> uh</c>

00:16:05.590 --> 00:16:05.600 align:start position:0%
been going on like writ large for all uh
 

00:16:05.600 --> 00:16:07.350 align:start position:0%
been going on like writ large for all uh
I<00:16:05.759><c> think</c><00:16:05.920><c> all</c><00:16:06.160><c> especially</c><00:16:06.639><c> developers</c><00:16:07.120><c> with</c>

00:16:07.350 --> 00:16:07.360 align:start position:0%
I think all especially developers with
 

00:16:07.360 --> 00:16:09.509 align:start position:0%
I think all especially developers with
vibe<00:16:07.680><c> coding</c><00:16:08.000><c> and</c><00:16:08.240><c> I</c><00:16:08.399><c> know</c><00:16:08.480><c> a</c><00:16:08.720><c> lot</c><00:16:08.800><c> of</c><00:16:08.880><c> PMs</c><00:16:09.360><c> now</c>

00:16:09.509 --> 00:16:09.519 align:start position:0%
vibe coding and I know a lot of PMs now
 

00:16:09.519 --> 00:16:11.590 align:start position:0%
vibe coding and I know a lot of PMs now
and<00:16:09.839><c> UXers</c><00:16:10.320><c> are</c><00:16:10.480><c> getting</c><00:16:10.639><c> into</c><00:16:10.800><c> vibe</c><00:16:11.120><c> coding.</c>

00:16:11.590 --> 00:16:11.600 align:start position:0%
and UXers are getting into vibe coding.
 

00:16:11.600 --> 00:16:13.430 align:start position:0%
and UXers are getting into vibe coding.
This<00:16:11.839><c> is</c><00:16:11.920><c> our</c><00:16:12.240><c> version</c><00:16:12.480><c> of</c><00:16:12.720><c> taking</c><00:16:13.040><c> that</c><00:16:13.279><c> and</c>

00:16:13.430 --> 00:16:13.440 align:start position:0%
This is our version of taking that and
 

00:16:13.440 --> 00:16:15.590 align:start position:0%
This is our version of taking that and
then<00:16:13.680><c> giving</c><00:16:14.000><c> it</c><00:16:14.160><c> to</c><00:16:14.320><c> merchants,</c><00:16:15.279><c> right?</c><00:16:15.440><c> And</c>

00:16:15.590 --> 00:16:15.600 align:start position:0%
then giving it to merchants, right? And
 

00:16:15.600 --> 00:16:16.949 align:start position:0%
then giving it to merchants, right? And
so<00:16:15.759><c> like</c><00:16:15.920><c> yeah,</c><00:16:16.079><c> these</c><00:16:16.320><c> are</c><00:16:16.480><c> apps</c><00:16:16.720><c> that</c><00:16:16.800><c> you</c>

00:16:16.949 --> 00:16:16.959 align:start position:0%
so like yeah, these are apps that you
 

00:16:16.959 --> 00:16:18.790 align:start position:0%
so like yeah, these are apps that you
can<00:16:17.040><c> install,</c><00:16:17.759><c> you</c><00:16:17.920><c> can</c><00:16:18.079><c> come</c><00:16:18.240><c> back</c><00:16:18.320><c> to</c><00:16:18.480><c> it,</c>

00:16:18.790 --> 00:16:18.800 align:start position:0%
can install, you can come back to it,
 

00:16:18.800 --> 00:16:20.150 align:start position:0%
can install, you can come back to it,
create<00:16:18.959><c> a</c><00:16:19.199><c> custom</c><00:16:19.440><c> workflow</c><00:16:19.839><c> for</c><00:16:20.000><c> your</c>

00:16:20.150 --> 00:16:20.160 align:start position:0%
create a custom workflow for your
 

00:16:20.160 --> 00:16:21.749 align:start position:0%
create a custom workflow for your
merchandiser,<00:16:20.800><c> your</c><00:16:20.959><c> fulfillment</c><00:16:21.360><c> workflow,</c>

00:16:21.749 --> 00:16:21.759 align:start position:0%
merchandiser, your fulfillment workflow,
 

00:16:21.759 --> 00:16:23.749 align:start position:0%
merchandiser, your fulfillment workflow,
whatever<00:16:22.000><c> that</c><00:16:22.240><c> may</c><00:16:22.399><c> be.</c><00:16:22.880><c> Businesses</c><00:16:23.360><c> are</c><00:16:23.519><c> as</c>

00:16:23.749 --> 00:16:23.759 align:start position:0%
whatever that may be. Businesses are as
 

00:16:23.759 --> 00:16:25.749 align:start position:0%
whatever that may be. Businesses are as
varied<00:16:24.079><c> as</c><00:16:24.240><c> humans</c><00:16:24.560><c> are</c><00:16:24.800><c> unique.</c><00:16:25.279><c> And</c><00:16:25.440><c> so</c><00:16:25.600><c> this</c>

00:16:25.749 --> 00:16:25.759 align:start position:0%
varied as humans are unique. And so this
 

00:16:25.759 --> 00:16:27.990 align:start position:0%
varied as humans are unique. And so this
is<00:16:26.079><c> really</c><00:16:26.399><c> speaks</c><00:16:26.720><c> to</c><00:16:26.959><c> that.</c><00:16:27.519><c> And</c><00:16:27.680><c> then</c><00:16:27.839><c> you</c>

00:16:27.990 --> 00:16:28.000 align:start position:0%
is really speaks to that. And then you
 

00:16:28.000 --> 00:16:29.509 align:start position:0%
is really speaks to that. And then you
can<00:16:28.160><c> use</c><00:16:28.240><c> that,</c><00:16:28.560><c> your</c><00:16:28.720><c> whole</c><00:16:28.880><c> team</c><00:16:29.120><c> can</c><00:16:29.360><c> use</c>

00:16:29.509 --> 00:16:29.519 align:start position:0%
can use that, your whole team can use
 

00:16:29.519 --> 00:16:31.670 align:start position:0%
can use that, your whole team can use
that<00:16:29.759><c> app</c><00:16:30.000><c> over</c><00:16:30.320><c> and</c><00:16:30.560><c> over</c><00:16:30.720><c> and</c><00:16:30.959><c> over</c><00:16:31.120><c> again.</c><00:16:31.440><c> I</c>

00:16:31.670 --> 00:16:31.680 align:start position:0%
that app over and over and over again. I
 

00:16:31.680 --> 00:16:33.509 align:start position:0%
that app over and over and over again. I
also<00:16:31.920><c> love</c><00:16:32.079><c> how</c><00:16:32.240><c> it</c><00:16:32.480><c> takes</c><00:16:32.880><c> everything</c><00:16:33.279><c> that</c>

00:16:33.509 --> 00:16:33.519 align:start position:0%
also love how it takes everything that
 

00:16:33.519 --> 00:16:35.509 align:start position:0%
also love how it takes everything that
we've<00:16:33.759><c> built</c><00:16:34.240><c> in</c><00:16:34.480><c> the</c><00:16:34.639><c> developer</c><00:16:35.120><c> platform</c>

00:16:35.509 --> 00:16:35.519 align:start position:0%
we've built in the developer platform
 

00:16:35.519 --> 00:16:38.069 align:start position:0%
we've built in the developer platform
over<00:16:35.680><c> the</c><00:16:35.839><c> last</c><00:16:36.000><c> 20</c><00:16:36.320><c> years</c><00:16:36.720><c> and</c><00:16:36.959><c> then</c><00:16:37.680><c> because</c>

00:16:38.069 --> 00:16:38.079 align:start position:0%
over the last 20 years and then because
 

00:16:38.079 --> 00:16:40.069 align:start position:0%
over the last 20 years and then because
of<00:16:38.240><c> AI</c><00:16:38.639><c> has</c><00:16:38.800><c> offered</c><00:16:39.120><c> this</c><00:16:39.360><c> capability</c><00:16:39.839><c> which</c>

00:16:40.069 --> 00:16:40.079 align:start position:0%
of AI has offered this capability which
 

00:16:40.079 --> 00:16:41.829 align:start position:0%
of AI has offered this capability which
is<00:16:40.240><c> just</c><00:16:40.399><c> such</c><00:16:40.639><c> a</c><00:16:40.880><c> beautiful</c><00:16:41.279><c> thing</c><00:16:41.440><c> to</c><00:16:41.680><c> see</c>

00:16:41.829 --> 00:16:41.839 align:start position:0%
is just such a beautiful thing to see
 

00:16:41.839 --> 00:16:44.150 align:start position:0%
is just such a beautiful thing to see
come<00:16:42.000><c> together.</c><00:16:42.480><c> So</c><00:16:42.880><c> yeah</c><00:16:43.120><c> this</c><00:16:43.279><c> is</c><00:16:43.440><c> this</c><00:16:43.680><c> is</c><00:16:43.839><c> a</c>

00:16:44.150 --> 00:16:44.160 align:start position:0%
come together. So yeah this is this is a
 

00:16:44.160 --> 00:16:45.829 align:start position:0%
come together. So yeah this is this is a
really<00:16:44.399><c> cool</c><00:16:44.639><c> one</c><00:16:44.959><c> like</c><00:16:45.199><c> even</c><00:16:45.360><c> just</c><00:16:45.519><c> some</c><00:16:45.759><c> of</c>

00:16:45.829 --> 00:16:45.839 align:start position:0%
really cool one like even just some of
 

00:16:45.839 --> 00:16:47.430 align:start position:0%
really cool one like even just some of
these<00:16:46.000><c> examples</c><00:16:46.320><c> these</c><00:16:46.560><c> are</c><00:16:46.720><c> real</c><00:16:47.040><c> merchants</c>

00:16:47.430 --> 00:16:47.440 align:start position:0%
these examples these are real merchants
 

00:16:47.440 --> 00:16:49.189 align:start position:0%
these examples these are real merchants
that<00:16:47.600><c> we</c><00:16:47.759><c> had</c><00:16:48.160><c> uh</c><00:16:48.320><c> spoken</c><00:16:48.560><c> to</c><00:16:48.720><c> in</c><00:16:48.959><c> the</c>

00:16:49.189 --> 00:16:49.199 align:start position:0%
that we had uh spoken to in the
 

00:16:49.199 --> 00:16:50.710 align:start position:0%
that we had uh spoken to in the
development<00:16:49.440><c> of</c><00:16:49.600><c> this</c><00:16:49.920><c> and</c><00:16:50.079><c> they're</c><00:16:50.320><c> like</c><00:16:50.480><c> oh</c>

00:16:50.710 --> 00:16:50.720 align:start position:0%
development of this and they're like oh
 

00:16:50.720 --> 00:16:52.790 align:start position:0%
development of this and they're like oh
this<00:16:50.880><c> app</c><00:16:51.120><c> would</c><00:16:51.360><c> be</c><00:16:51.519><c> so</c><00:16:51.839><c> useful</c><00:16:52.160><c> for</c><00:16:52.320><c> me.</c><00:16:52.560><c> So</c>

00:16:52.790 --> 00:16:52.800 align:start position:0%
this app would be so useful for me. So
 

00:16:52.800 --> 00:16:54.470 align:start position:0%
this app would be so useful for me. So
like<00:16:53.040><c> go</c><00:16:53.199><c> explore</c><00:16:53.440><c> it</c><00:16:53.759><c> go</c><00:16:53.920><c> try</c><00:16:54.000><c> it</c><00:16:54.240><c> this</c><00:16:54.399><c> is</c>

00:16:54.470 --> 00:16:54.480 align:start position:0%
like go explore it go try it this is
 

00:16:54.480 --> 00:16:57.749 align:start position:0%
like go explore it go try it this is
rolling<00:16:54.720><c> out</c><00:16:55.360><c> today</c><00:16:56.160><c> into</c><00:16:56.639><c> admin</c><00:16:57.279><c> uh</c><00:16:57.440><c> into</c>

00:16:57.749 --> 00:16:57.759 align:start position:0%
rolling out today into admin uh into
 

00:16:57.759 --> 00:16:59.590 align:start position:0%
rolling out today into admin uh into
sidekick<00:16:58.240><c> so</c><00:16:58.560><c> can't</c><00:16:58.800><c> say</c><00:16:59.120><c> can't</c><00:16:59.279><c> wait</c><00:16:59.360><c> to</c><00:16:59.519><c> see</c>

00:16:59.590 --> 00:16:59.600 align:start position:0%
sidekick so can't say can't wait to see
 

00:16:59.600 --> 00:17:01.350 align:start position:0%
sidekick so can't say can't wait to see
what<00:16:59.759><c> you</c><00:16:59.920><c> build</c><00:17:00.079><c> with</c><00:17:00.160><c> this.</c><00:17:00.720><c> Okay,</c><00:17:00.959><c> we</c><00:17:01.120><c> got</c><00:17:01.199><c> a</c>

00:17:01.350 --> 00:17:01.360 align:start position:0%
what you build with this. Okay, we got a
 

00:17:01.360 --> 00:17:02.710 align:start position:0%
what you build with this. Okay, we got a
lot<00:17:01.440><c> to</c><00:17:01.600><c> talk</c><00:17:01.680><c> about</c><00:17:01.839><c> here,</c><00:17:02.079><c> so</c><00:17:02.320><c> let's</c><00:17:02.480><c> let's</c>

00:17:02.710 --> 00:17:02.720 align:start position:0%
lot to talk about here, so let's let's
 

00:17:02.720 --> 00:17:04.069 align:start position:0%
lot to talk about here, so let's let's
keep<00:17:02.800><c> going.</c><00:17:03.040><c> So,</c><00:17:03.199><c> we've</c><00:17:03.360><c> got</c><00:17:03.600><c> we've</c><00:17:03.920><c> got</c>

00:17:04.069 --> 00:17:04.079 align:start position:0%
keep going. So, we've got we've got
 

00:17:04.079 --> 00:17:06.710 align:start position:0%
keep going. So, we've got we've got
Appgen<00:17:04.640><c> to</c><00:17:04.880><c> create</c><00:17:05.120><c> bespoke</c><00:17:05.600><c> tools.</c><00:17:06.240><c> We</c><00:17:06.480><c> also</c>

00:17:06.710 --> 00:17:06.720 align:start position:0%
Appgen to create bespoke tools. We also
 

00:17:06.720 --> 00:17:10.069 align:start position:0%
Appgen to create bespoke tools. We also
have<00:17:06.959><c> Flow</c><00:17:07.439><c> to</c><00:17:07.679><c> create</c><00:17:08.000><c> bespoke</c><00:17:08.880><c> automations.</c>

00:17:10.069 --> 00:17:10.079 align:start position:0%
have Flow to create bespoke automations.
 

00:17:10.079 --> 00:17:11.429 align:start position:0%
have Flow to create bespoke automations.
So,<00:17:10.240><c> for</c><00:17:10.400><c> those</c><00:17:10.559><c> that</c><00:17:10.720><c> that</c><00:17:10.959><c> don't</c><00:17:11.120><c> know</c><00:17:11.280><c> that</c>

00:17:11.429 --> 00:17:11.439 align:start position:0%
So, for those that that don't know that
 

00:17:11.439 --> 00:17:12.630 align:start position:0%
So, for those that that don't know that
are<00:17:11.600><c> watching,</c><00:17:11.919><c> can</c><00:17:12.079><c> you</c><00:17:12.160><c> explain</c><00:17:12.319><c> a</c><00:17:12.480><c> bit</c>

00:17:12.630 --> 00:17:12.640 align:start position:0%
are watching, can you explain a bit
 

00:17:12.640 --> 00:17:14.309 align:start position:0%
are watching, can you explain a bit
about<00:17:12.799><c> this</c><00:17:12.959><c> flow</c><00:17:13.360><c> and</c><00:17:13.520><c> what</c><00:17:13.760><c> I</c><00:17:13.919><c> mean</c><00:17:14.000><c> maybe</c>

00:17:14.309 --> 00:17:14.319 align:start position:0%
about this flow and what I mean maybe
 

00:17:14.319 --> 00:17:15.909 align:start position:0%
about this flow and what I mean maybe
just<00:17:14.640><c> do</c><00:17:14.799><c> a</c><00:17:14.959><c> quick</c><00:17:15.120><c> briefing</c><00:17:15.360><c> on</c><00:17:15.520><c> Flow,</c><00:17:15.760><c> but</c>

00:17:15.909 --> 00:17:15.919 align:start position:0%
just do a quick briefing on Flow, but
 

00:17:15.919 --> 00:17:17.990 align:start position:0%
just do a quick briefing on Flow, but
also<00:17:16.160><c> Flow</c><00:17:16.400><c> automations</c><00:17:16.880><c> in</c><00:17:17.120><c> particular?</c>

00:17:17.990 --> 00:17:18.000 align:start position:0%
also Flow automations in particular?
 

00:17:18.000 --> 00:17:19.750 align:start position:0%
also Flow automations in particular?
&gt;&gt; Yeah,<00:17:18.319><c> Flow</c><00:17:18.559><c> has</c><00:17:18.720><c> been</c><00:17:18.799><c> a</c><00:17:18.959><c> tool</c><00:17:19.120><c> that</c><00:17:19.360><c> a</c><00:17:19.520><c> lot</c><00:17:19.679><c> of</c>

00:17:19.750 --> 00:17:19.760 align:start position:0%
&gt;&gt; Yeah, Flow has been a tool that a lot of
 

00:17:19.760 --> 00:17:22.470 align:start position:0%
&gt;&gt; Yeah, Flow has been a tool that a lot of
merchants<00:17:20.319><c> have</c><00:17:20.640><c> used.</c><00:17:21.199><c> Um,</c><00:17:21.839><c> it</c><00:17:22.079><c> helps</c><00:17:22.240><c> you</c>

00:17:22.470 --> 00:17:22.480 align:start position:0%
merchants have used. Um, it helps you
 

00:17:22.480 --> 00:17:26.150 align:start position:0%
merchants have used. Um, it helps you
customize<00:17:23.439><c> the</c><00:17:23.760><c> actual</c><00:17:24.799><c> logic</c><00:17:25.199><c> of</c><00:17:25.439><c> your</c><00:17:25.679><c> site</c>

00:17:26.150 --> 00:17:26.160 align:start position:0%
customize the actual logic of your site
 

00:17:26.160 --> 00:17:29.029 align:start position:0%
customize the actual logic of your site
beyond<00:17:26.720><c> just</c><00:17:27.360><c> the</c><00:17:28.000><c> storefront.</c><00:17:28.559><c> So</c><00:17:28.720><c> a</c><00:17:28.880><c> lot</c><00:17:28.960><c> of</c>

00:17:29.029 --> 00:17:29.039 align:start position:0%
beyond just the storefront. So a lot of
 

00:17:29.039 --> 00:17:30.390 align:start position:0%
beyond just the storefront. So a lot of
people<00:17:29.120><c> will</c><00:17:29.360><c> use</c><00:17:29.440><c> it</c><00:17:29.600><c> for</c><00:17:30.000><c> whether</c><00:17:30.240><c> it's</c>

00:17:30.390 --> 00:17:30.400 align:start position:0%
people will use it for whether it's
 

00:17:30.400 --> 00:17:32.870 align:start position:0%
people will use it for whether it's
anything<00:17:30.640><c> from</c><00:17:30.799><c> like</c><00:17:30.960><c> a</c><00:17:31.200><c> customer</c><00:17:32.000><c> uh</c><00:17:32.240><c> tagging</c>

00:17:32.870 --> 00:17:32.880 align:start position:0%
anything from like a customer uh tagging
 

00:17:32.880 --> 00:17:36.390 align:start position:0%
anything from like a customer uh tagging
or<00:17:33.520><c> you</c><00:17:33.679><c> know</c><00:17:33.919><c> marking</c><00:17:34.400><c> inventory</c><00:17:35.679><c> um</c><00:17:35.840><c> for</c><00:17:36.160><c> a</c>

00:17:36.390 --> 00:17:36.400 align:start position:0%
or you know marking inventory um for a
 

00:17:36.400 --> 00:17:38.950 align:start position:0%
or you know marking inventory um for a
particular<00:17:37.200><c> you</c><00:17:37.360><c> know</c><00:17:37.520><c> use</c><00:17:37.840><c> case</c><00:17:38.240><c> or</c><00:17:38.480><c> gifting.</c>

00:17:38.950 --> 00:17:38.960 align:start position:0%
particular you know use case or gifting.
 

00:17:38.960 --> 00:17:40.230 align:start position:0%
particular you know use case or gifting.
So<00:17:39.120><c> there's</c><00:17:39.280><c> a</c><00:17:39.360><c> lot</c><00:17:39.600><c> there's</c><00:17:39.760><c> a</c><00:17:39.919><c> variety</c><00:17:40.160><c> of</c>

00:17:40.230 --> 00:17:40.240 align:start position:0%
So there's a lot there's a variety of
 

00:17:40.240 --> 00:17:41.830 align:start position:0%
So there's a lot there's a variety of
use<00:17:40.400><c> cases</c><00:17:40.640><c> that</c><00:17:40.880><c> people</c><00:17:41.039><c> use</c><00:17:41.200><c> flow</c><00:17:41.440><c> for</c><00:17:41.679><c> that</c>

00:17:41.830 --> 00:17:41.840 align:start position:0%
use cases that people use flow for that
 

00:17:41.840 --> 00:17:43.270 align:start position:0%
use cases that people use flow for that
has<00:17:42.000><c> been</c><00:17:42.080><c> around</c><00:17:42.240><c> for</c><00:17:42.400><c> a</c><00:17:42.559><c> long</c><00:17:42.720><c> time.</c>

00:17:43.270 --> 00:17:43.280 align:start position:0%
has been around for a long time.
 

00:17:43.280 --> 00:17:45.029 align:start position:0%
has been around for a long time.
Sidekick<00:17:43.760><c> is</c><00:17:43.919><c> now</c><00:17:44.080><c> able</c><00:17:44.240><c> to</c><00:17:44.400><c> generate</c><00:17:44.720><c> flows</c>

00:17:45.029 --> 00:17:45.039 align:start position:0%
Sidekick is now able to generate flows
 

00:17:45.039 --> 00:17:46.630 align:start position:0%
Sidekick is now able to generate flows
on<00:17:45.200><c> your</c><00:17:45.360><c> behalf.</c><00:17:45.600><c> And</c><00:17:45.760><c> when</c><00:17:46.000><c> we</c><00:17:46.240><c> start</c><00:17:46.480><c> to</c>

00:17:46.630 --> 00:17:46.640 align:start position:0%
on your behalf. And when we start to
 

00:17:46.640 --> 00:17:48.630 align:start position:0%
on your behalf. And when we start to
think<00:17:46.799><c> about</c><00:17:47.120><c> all</c><00:17:47.360><c> the</c><00:17:47.600><c> skills</c><00:17:47.919><c> that</c><00:17:48.160><c> Sidekick</c>

00:17:48.630 --> 00:17:48.640 align:start position:0%
think about all the skills that Sidekick
 

00:17:48.640 --> 00:17:50.710 align:start position:0%
think about all the skills that Sidekick
can<00:17:48.799><c> put</c><00:17:48.960><c> together,</c><00:17:49.679><c> this</c><00:17:49.840><c> is</c><00:17:50.000><c> yet</c><00:17:50.320><c> another</c>

00:17:50.710 --> 00:17:50.720 align:start position:0%
can put together, this is yet another
 

00:17:50.720 --> 00:17:52.150 align:start position:0%
can put together, this is yet another
thing<00:17:51.039><c> that</c><00:17:51.280><c> now</c><00:17:51.520><c> Sidekick</c><00:17:51.919><c> can</c><00:17:52.000><c> be</c><00:17:52.080><c> like,</c>

00:17:52.150 --> 00:17:52.160 align:start position:0%
thing that now Sidekick can be like,
 

00:17:52.160 --> 00:17:54.310 align:start position:0%
thing that now Sidekick can be like,
"Okay,<00:17:52.640><c> not</c><00:17:52.799><c> only</c><00:17:52.960><c> did</c><00:17:53.120><c> I</c><00:17:53.440><c> create</c><00:17:53.760><c> that</c><00:17:54.000><c> email</c>

00:17:54.310 --> 00:17:54.320 align:start position:0%
"Okay, not only did I create that email
 

00:17:54.320 --> 00:17:56.150 align:start position:0%
"Okay, not only did I create that email
campaign<00:17:54.640><c> for</c><00:17:54.880><c> you,</c><00:17:55.280><c> created</c><00:17:55.679><c> a</c><00:17:55.840><c> discount</c>

00:17:56.150 --> 00:17:56.160 align:start position:0%
campaign for you, created a discount
 

00:17:56.160 --> 00:17:57.990 align:start position:0%
campaign for you, created a discount
that<00:17:56.400><c> put</c><00:17:56.559><c> in</c><00:17:56.720><c> that</c><00:17:56.880><c> email</c><00:17:57.200><c> campaign,</c><00:17:57.760><c> I've</c>

00:17:57.990 --> 00:17:58.000 align:start position:0%
that put in that email campaign, I've
 

00:17:58.000 --> 00:17:59.430 align:start position:0%
that put in that email campaign, I've
also<00:17:58.240><c> created</c><00:17:58.480><c> a</c><00:17:58.640><c> flow</c><00:17:58.880><c> to</c><00:17:59.039><c> make</c><00:17:59.120><c> sure</c><00:17:59.200><c> that</c>

00:17:59.430 --> 00:17:59.440 align:start position:0%
also created a flow to make sure that
 

00:17:59.440 --> 00:18:00.950 align:start position:0%
also created a flow to make sure that
anyone<00:17:59.679><c> who</c><00:17:59.840><c> uses</c><00:18:00.160><c> that</c><00:18:00.320><c> discount</c><00:18:00.720><c> gets</c>

00:18:00.950 --> 00:18:00.960 align:start position:0%
anyone who uses that discount gets
 

00:18:00.960 --> 00:18:02.549 align:start position:0%
anyone who uses that discount gets
marked<00:18:01.280><c> into</c><00:18:01.440><c> a</c><00:18:01.760><c> particular</c><00:18:02.160><c> customer</c>

00:18:02.549 --> 00:18:02.559 align:start position:0%
marked into a particular customer
 

00:18:02.559 --> 00:18:05.190 align:start position:0%
marked into a particular customer
segment.<00:18:03.200><c> Like</c><00:18:03.520><c> this</c><00:18:03.760><c> just</c><00:18:04.080><c> allows</c><00:18:04.640><c> Sidekick</c>

00:18:05.190 --> 00:18:05.200 align:start position:0%
segment. Like this just allows Sidekick
 

00:18:05.200 --> 00:18:07.430 align:start position:0%
segment. Like this just allows Sidekick
a<00:18:05.520><c> little</c><00:18:05.600><c> bit</c><00:18:05.760><c> more</c><00:18:06.320><c> of</c><00:18:06.559><c> the</c><00:18:06.720><c> interconnected</c>

00:18:07.430 --> 00:18:07.440 align:start position:0%
a little bit more of the interconnected
 

00:18:07.440 --> 00:18:08.950 align:start position:0%
a little bit more of the interconnected
glue<00:18:07.840><c> between</c><00:18:08.240><c> resources</c><00:18:08.640><c> because</c><00:18:08.799><c> that's</c>

00:18:08.950 --> 00:18:08.960 align:start position:0%
glue between resources because that's
 

00:18:08.960 --> 00:18:11.110 align:start position:0%
glue between resources because that's
what<00:18:09.120><c> flow</c><00:18:09.440><c> naturally</c><00:18:09.840><c> does.</c><00:18:10.400><c> So</c><00:18:10.559><c> this</c><00:18:10.720><c> is</c><00:18:10.799><c> a</c>

00:18:11.110 --> 00:18:11.120 align:start position:0%
what flow naturally does. So this is a
 

00:18:11.120 --> 00:18:12.710 align:start position:0%
what flow naturally does. So this is a
really<00:18:11.360><c> cool</c><00:18:11.679><c> skill</c><00:18:11.919><c> that</c><00:18:12.160><c> I</c><00:18:12.320><c> think</c><00:18:12.480><c> people</c>

00:18:12.710 --> 00:18:12.720 align:start position:0%
really cool skill that I think people
 

00:18:12.720 --> 00:18:15.669 align:start position:0%
really cool skill that I think people
will<00:18:13.200><c> will</c><00:18:14.000><c> really</c><00:18:14.240><c> love.</c><00:18:14.880><c> So,</c><00:18:15.120><c> generate</c>

00:18:15.669 --> 00:18:15.679 align:start position:0%
will will really love. So, generate
 

00:18:15.679 --> 00:18:17.350 align:start position:0%
will will really love. So, generate
flows<00:18:16.080><c> with</c><00:18:16.320><c> words.</c>

00:18:17.350 --> 00:18:17.360 align:start position:0%
flows with words.
 

00:18:17.360 --> 00:18:18.950 align:start position:0%
flows with words.
&gt;&gt; Let's<00:18:17.600><c> talk</c><00:18:17.760><c> quickly</c><00:18:18.000><c> about</c><00:18:18.160><c> theme</c><00:18:18.400><c> edits.</c>

00:18:18.950 --> 00:18:18.960 align:start position:0%
&gt;&gt; Let's talk quickly about theme edits.
 

00:18:18.960 --> 00:18:20.549 align:start position:0%
&gt;&gt; Let's talk quickly about theme edits.
Um,<00:18:19.360><c> now</c><00:18:19.679><c> we're</c><00:18:19.840><c> getting</c><00:18:20.000><c> into</c><00:18:20.240><c> some</c><00:18:20.400><c> of</c><00:18:20.480><c> the</c>

00:18:20.549 --> 00:18:20.559 align:start position:0%
Um, now we're getting into some of the
 

00:18:20.559 --> 00:18:22.470 align:start position:0%
Um, now we're getting into some of the
more<00:18:20.720><c> creative</c><00:18:21.120><c> stuff</c><00:18:21.360><c> Psychic</c><00:18:21.919><c> can</c><00:18:22.080><c> do.</c><00:18:22.320><c> Can</c>

00:18:22.470 --> 00:18:22.480 align:start position:0%
more creative stuff Psychic can do. Can
 

00:18:22.480 --> 00:18:24.150 align:start position:0%
more creative stuff Psychic can do. Can
you<00:18:22.559><c> talk</c><00:18:22.640><c> a</c><00:18:22.799><c> bit</c><00:18:22.880><c> of</c><00:18:22.960><c> customization?</c>

00:18:24.150 --> 00:18:24.160 align:start position:0%
you talk a bit of customization?
 

00:18:24.160 --> 00:18:25.350 align:start position:0%
you talk a bit of customization?
&gt;&gt; Yeah,<00:18:24.400><c> let's</c><00:18:24.559><c> look</c><00:18:24.640><c> at</c><00:18:24.720><c> this.</c><00:18:24.960><c> Like,</c><00:18:25.200><c> this</c><00:18:25.280><c> is</c>

00:18:25.350 --> 00:18:25.360 align:start position:0%
&gt;&gt; Yeah, let's look at this. Like, this is
 

00:18:25.360 --> 00:18:26.870 align:start position:0%
&gt;&gt; Yeah, let's look at this. Like, this is
like<00:18:25.520><c> one</c><00:18:25.679><c> of</c><00:18:25.760><c> the</c><00:18:25.919><c> flexes</c><00:18:26.320><c> on</c><00:18:26.480><c> the</c><00:18:26.640><c> site,</c>

00:18:26.870 --> 00:18:26.880 align:start position:0%
like one of the flexes on the site,
 

00:18:26.880 --> 00:18:27.990 align:start position:0%
like one of the flexes on the site,
right?<00:18:27.120><c> So,</c>

00:18:27.990 --> 00:18:28.000 align:start position:0%
right? So,
 

00:18:28.000 --> 00:18:29.990 align:start position:0%
right? So,
&gt;&gt; everyone's<00:18:28.559><c> been</c><00:18:28.720><c> talking</c><00:18:28.960><c> to</c><00:18:29.120><c> us</c><00:18:29.360><c> about</c><00:18:29.760><c> when</c>

00:18:29.990 --> 00:18:30.000 align:start position:0%
&gt;&gt; everyone's been talking to us about when
 

00:18:30.000 --> 00:18:31.990 align:start position:0%
&gt;&gt; everyone's been talking to us about when
is<00:18:30.160><c> Psychic</c><00:18:30.720><c> going</c><00:18:30.799><c> to</c><00:18:30.960><c> be</c><00:18:31.120><c> in</c><00:18:31.440><c> themes</c><00:18:31.760><c> more</c>

00:18:31.990 --> 00:18:32.000 align:start position:0%
is Psychic going to be in themes more
 

00:18:32.000 --> 00:18:34.390 align:start position:0%
is Psychic going to be in themes more
often,<00:18:32.720><c> right?</c><00:18:33.280><c> Um,</c><00:18:33.600><c> you</c><00:18:33.840><c> we</c><00:18:34.080><c> already</c>

00:18:34.390 --> 00:18:34.400 align:start position:0%
often, right? Um, you we already
 

00:18:34.400 --> 00:18:36.870 align:start position:0%
often, right? Um, you we already
launched<00:18:35.120><c> theme</c><00:18:35.600><c> uh</c><00:18:35.760><c> app</c><00:18:36.000><c> block</c><00:18:36.320><c> and</c><00:18:36.559><c> section</c>

00:18:36.870 --> 00:18:36.880 align:start position:0%
launched theme uh app block and section
 

00:18:36.880 --> 00:18:39.110 align:start position:0%
launched theme uh app block and section
generation<00:18:37.679><c> mid</c><00:18:38.000><c> year</c><00:18:38.240><c> and</c><00:18:38.400><c> we</c><00:18:38.559><c> saw</c><00:18:38.720><c> some</c>

00:18:39.110 --> 00:18:39.120 align:start position:0%
generation mid year and we saw some
 

00:18:39.120 --> 00:18:41.510 align:start position:0%
generation mid year and we saw some
super<00:18:39.600><c> creative</c><00:18:40.160><c> stuff</c><00:18:40.480><c> come</c><00:18:40.640><c> out</c><00:18:40.720><c> of</c><00:18:40.880><c> that.</c>

00:18:41.510 --> 00:18:41.520 align:start position:0%
super creative stuff come out of that.
 

00:18:41.520 --> 00:18:43.510 align:start position:0%
super creative stuff come out of that.
This<00:18:41.760><c> is</c><00:18:41.840><c> now</c><00:18:42.080><c> saying,</c><00:18:42.240><c> "Okay,</c><00:18:42.640><c> now</c><00:18:42.960><c> with</c><00:18:43.200><c> an</c>

00:18:43.510 --> 00:18:43.520 align:start position:0%
This is now saying, "Okay, now with an
 

00:18:43.520 --> 00:18:45.750 align:start position:0%
This is now saying, "Okay, now with an
existing<00:18:44.000><c> section</c><00:18:44.320><c> or</c><00:18:44.559><c> block,</c><00:18:44.960><c> I</c><00:18:45.120><c> can</c><00:18:45.280><c> now</c><00:18:45.520><c> use</c>

00:18:45.750 --> 00:18:45.760 align:start position:0%
existing section or block, I can now use
 

00:18:45.760 --> 00:18:48.789 align:start position:0%
existing section or block, I can now use
words<00:18:46.320><c> and</c><00:18:46.559><c> say,</c><00:18:46.720><c> "Hey,</c><00:18:47.120><c> I</c><00:18:47.280><c> want</c><00:18:47.440><c> to</c><00:18:47.600><c> change.</c><00:18:48.559><c> I</c>

00:18:48.789 --> 00:18:48.799 align:start position:0%
words and say, "Hey, I want to change. I
 

00:18:48.799 --> 00:18:50.549 align:start position:0%
words and say, "Hey, I want to change. I
want<00:18:48.880><c> to</c><00:18:48.960><c> make</c><00:18:49.120><c> a</c><00:18:49.280><c> button</c><00:18:49.600><c> rounder.</c><00:18:50.080><c> I</c><00:18:50.320><c> want</c><00:18:50.400><c> to</c>

00:18:50.549 --> 00:18:50.559 align:start position:0%
want to make a button rounder. I want to
 

00:18:50.559 --> 00:18:52.710 align:start position:0%
want to make a button rounder. I want to
center<00:18:50.880><c> the</c><00:18:51.120><c> text."</c><00:18:51.679><c> You</c><00:18:51.840><c> can</c><00:18:52.000><c> use</c><00:18:52.240><c> words</c><00:18:52.559><c> now</c>

00:18:52.710 --> 00:18:52.720 align:start position:0%
center the text." You can use words now
 

00:18:52.720 --> 00:18:55.590 align:start position:0%
center the text." You can use words now
to<00:18:53.039><c> edit</c><00:18:53.600><c> your</c><00:18:53.840><c> site,</c><00:18:54.480><c> edit</c><00:18:54.880><c> sections</c><00:18:55.280><c> that</c>

00:18:55.590 --> 00:18:55.600 align:start position:0%
to edit your site, edit sections that
 

00:18:55.600 --> 00:18:56.870 align:start position:0%
to edit your site, edit sections that
exist<00:18:55.840><c> already.</c><00:18:56.240><c> You</c><00:18:56.320><c> don't</c><00:18:56.480><c> need</c><00:18:56.559><c> to</c><00:18:56.720><c> create</c>

00:18:56.870 --> 00:18:56.880 align:start position:0%
exist already. You don't need to create
 

00:18:56.880 --> 00:18:59.430 align:start position:0%
exist already. You don't need to create
new<00:18:57.120><c> ones.</c><00:18:57.679><c> And</c><00:18:57.840><c> so,</c><00:18:58.160><c> this</c><00:18:58.400><c> is</c><00:18:58.559><c> actually</c><00:18:59.200><c> one</c>

00:18:59.430 --> 00:18:59.440 align:start position:0%
new ones. And so, this is actually one
 

00:18:59.440 --> 00:19:00.710 align:start position:0%
new ones. And so, this is actually one
of<00:18:59.520><c> those</c><00:18:59.679><c> things</c><00:18:59.840><c> that</c><00:19:00.000><c> you</c><00:19:00.160><c> would</c><00:19:00.240><c> expect</c><00:19:00.480><c> of</c>

00:19:00.710 --> 00:19:00.720 align:start position:0%
of those things that you would expect of
 

00:19:00.720 --> 00:19:02.310 align:start position:0%
of those things that you would expect of
the<00:19:00.880><c> platform,</c><00:19:01.120><c> but</c><00:19:01.360><c> when</c><00:19:01.600><c> done</c><00:19:01.919><c> really,</c>

00:19:02.310 --> 00:19:02.320 align:start position:0%
the platform, but when done really,
 

00:19:02.320 --> 00:19:04.549 align:start position:0%
the platform, but when done really,
really<00:19:02.720><c> well,</c><00:19:03.600><c> it</c><00:19:03.840><c> is</c><00:19:04.000><c> actually</c><00:19:04.240><c> really</c>

00:19:04.549 --> 00:19:04.559 align:start position:0%
really well, it is actually really
 

00:19:04.559 --> 00:19:05.909 align:start position:0%
really well, it is actually really
magical.<00:19:04.960><c> So,</c><00:19:05.120><c> this</c><00:19:05.280><c> is</c><00:19:05.360><c> right</c><00:19:05.520><c> inside</c><00:19:05.760><c> the</c>

00:19:05.909 --> 00:19:05.919 align:start position:0%
magical. So, this is right inside the
 

00:19:05.919 --> 00:19:07.669 align:start position:0%
magical. So, this is right inside the
online<00:19:06.240><c> store</c><00:19:06.480><c> editor.</c><00:19:07.039><c> You</c><00:19:07.200><c> can</c><00:19:07.360><c> play</c><00:19:07.520><c> with</c>

00:19:07.669 --> 00:19:07.679 align:start position:0%
online store editor. You can play with
 

00:19:07.679 --> 00:19:09.909 align:start position:0%
online store editor. You can play with
it.<00:19:07.919><c> Psychic</c><00:19:08.480><c> is</c><00:19:08.559><c> now</c><00:19:08.799><c> there.</c><00:19:09.200><c> Psychic</c><00:19:09.600><c> isn't</c>

00:19:09.909 --> 00:19:09.919 align:start position:0%
it. Psychic is now there. Psychic isn't
 

00:19:09.919 --> 00:19:11.590 align:start position:0%
it. Psychic is now there. Psychic isn't
just<00:19:10.080><c> in</c><00:19:10.240><c> a</c><00:19:10.400><c> little</c><00:19:10.559><c> box</c><00:19:10.880><c> anymore</c><00:19:11.200><c> on</c><00:19:11.440><c> the</c>

00:19:11.590 --> 00:19:11.600 align:start position:0%
just in a little box anymore on the
 

00:19:11.600 --> 00:19:15.190 align:start position:0%
just in a little box anymore on the
side.<00:19:12.240><c> Psychic</c><00:19:12.720><c> is</c><00:19:12.960><c> all</c><00:19:13.200><c> around</c><00:19:13.760><c> the</c><00:19:14.080><c> admin.</c>

00:19:15.190 --> 00:19:15.200 align:start position:0%
side. Psychic is all around the admin.
 

00:19:15.200 --> 00:19:16.870 align:start position:0%
side. Psychic is all around the admin.
&gt;&gt; Yeah.<00:19:15.600><c> And</c><00:19:15.760><c> you</c><00:19:16.000><c> will</c><00:19:16.160><c> see</c><00:19:16.320><c> this</c><00:19:16.559><c> happen</c><00:19:16.720><c> more</c>

00:19:16.870 --> 00:19:16.880 align:start position:0%
&gt;&gt; Yeah. And you will see this happen more
 

00:19:16.880 --> 00:19:18.470 align:start position:0%
&gt;&gt; Yeah. And you will see this happen more
and<00:19:17.039><c> more</c><00:19:17.200><c> as</c><00:19:17.440><c> like</c><00:19:17.679><c> the</c><00:19:17.919><c> direction</c><00:19:18.160><c> we</c><00:19:18.320><c> are</c>

00:19:18.470 --> 00:19:18.480 align:start position:0%
and more as like the direction we are
 

00:19:18.480 --> 00:19:20.950 align:start position:0%
and more as like the direction we are
going<00:19:18.720><c> here</c><00:19:18.880><c> is</c><00:19:19.120><c> to</c><00:19:19.600><c> uh</c><00:19:19.919><c> you</c><00:19:20.080><c> know</c><00:19:20.240><c> just</c><00:19:20.480><c> like</c>

00:19:20.950 --> 00:19:20.960 align:start position:0%
going here is to uh you know just like
 

00:19:20.960 --> 00:19:23.750 align:start position:0%
going here is to uh you know just like
um<00:19:21.520><c> you</c><00:19:21.679><c> know</c><00:19:21.840><c> sidekick</c><00:19:22.400><c> is</c><00:19:22.640><c> everywhere</c><00:19:23.280><c> and</c>

00:19:23.750 --> 00:19:23.760 align:start position:0%
um you know sidekick is everywhere and
 

00:19:23.760 --> 00:19:26.230 align:start position:0%
um you know sidekick is everywhere and
um<00:19:24.160><c> um</c><00:19:24.240><c> it's</c><00:19:24.640><c> always</c><00:19:24.880><c> on</c><00:19:25.120><c> the</c><00:19:25.280><c> side</c><00:19:25.679><c> but</c>

00:19:26.230 --> 00:19:26.240 align:start position:0%
um um it's always on the side but
 

00:19:26.240 --> 00:19:28.390 align:start position:0%
um um it's always on the side but
usually<00:19:26.559><c> has</c><00:19:26.720><c> an</c><00:19:26.799><c> outpost</c><00:19:27.520><c> um</c><00:19:27.760><c> increasingly</c>

00:19:28.390 --> 00:19:28.400 align:start position:0%
usually has an outpost um increasingly
 

00:19:28.400 --> 00:19:30.470 align:start position:0%
usually has an outpost um increasingly
wherever<00:19:28.720><c> it's</c>

00:19:30.470 --> 00:19:30.480 align:start position:0%
wherever it's
 

00:19:30.480 --> 00:19:32.630 align:start position:0%
wherever it's
valuable.<00:19:31.200><c> We</c><00:19:31.520><c> observe</c><00:19:31.840><c> the</c><00:19:32.080><c> way</c><00:19:32.320><c> people</c><00:19:32.559><c> are</c>

00:19:32.630 --> 00:19:32.640 align:start position:0%
valuable. We observe the way people are
 

00:19:32.640 --> 00:19:35.029 align:start position:0%
valuable. We observe the way people are
already<00:19:32.960><c> using</c><00:19:33.200><c> sidekick</c><00:19:33.760><c> and</c><00:19:34.160><c> um</c><00:19:34.720><c> we</c>

00:19:35.029 --> 00:19:35.039 align:start position:0%
already using sidekick and um we
 

00:19:35.039 --> 00:19:36.710 align:start position:0%
already using sidekick and um we
constantly<00:19:35.440><c> finding</c><00:19:35.760><c> ways</c><00:19:35.919><c> of</c><00:19:36.320><c> bringing</c><00:19:36.559><c> it</c>

00:19:36.710 --> 00:19:36.720 align:start position:0%
constantly finding ways of bringing it
 

00:19:36.720 --> 00:19:39.750 align:start position:0%
constantly finding ways of bringing it
into<00:19:37.360><c> um</c><00:19:37.919><c> you</c><00:19:38.000><c> know</c><00:19:38.160><c> more</c><00:19:38.400><c> places</c><00:19:39.039><c> um</c><00:19:39.200><c> where</c><00:19:39.520><c> we</c>

00:19:39.750 --> 00:19:39.760 align:start position:0%
into um you know more places um where we
 

00:19:39.760 --> 00:19:42.549 align:start position:0%
into um you know more places um where we
find<00:19:39.919><c> the</c><00:19:40.160><c> high</c><00:19:40.480><c> value</c><00:19:40.720><c> flows.</c><00:19:41.280><c> So</c><00:19:41.919><c> it's</c><00:19:42.240><c> very</c>

00:19:42.549 --> 00:19:42.559 align:start position:0%
find the high value flows. So it's very
 

00:19:42.559 --> 00:19:44.710 align:start position:0%
find the high value flows. So it's very
cool,<00:19:42.960><c> very</c><00:19:43.280><c> exciting.</c>

00:19:44.710 --> 00:19:44.720 align:start position:0%
cool, very exciting.
 

00:19:44.720 --> 00:19:46.630 align:start position:0%
cool, very exciting.
&gt;&gt; By<00:19:44.880><c> the</c><00:19:44.960><c> way,</c><00:19:45.200><c> we</c><00:19:45.360><c> have</c><00:19:45.600><c> 200</c><00:19:46.000><c> something</c><00:19:46.400><c> things</c>

00:19:46.630 --> 00:19:46.640 align:start position:0%
&gt;&gt; By the way, we have 200 something things
 

00:19:46.640 --> 00:19:47.669 align:start position:0%
&gt;&gt; By the way, we have 200 something things
in.

00:19:47.669 --> 00:19:47.679 align:start position:0%
in.
 

00:19:47.679 --> 00:19:49.350 align:start position:0%
in.
&gt;&gt; Yeah,<00:19:47.919><c> we</c><00:19:48.000><c> got</c><00:19:48.160><c> we</c><00:19:48.320><c> got</c><00:19:48.400><c> to</c><00:19:48.480><c> keep</c><00:19:48.559><c> going</c><00:19:48.799><c> here.</c>

00:19:49.350 --> 00:19:49.360 align:start position:0%
&gt;&gt; Yeah, we got we got to keep going here.
 

00:19:49.360 --> 00:19:51.110 align:start position:0%
&gt;&gt; Yeah, we got we got to keep going here.
&gt;&gt; This<00:19:49.600><c> this</c><00:19:49.840><c> one</c><00:19:50.000><c> is</c><00:19:50.240><c> worth</c><00:19:50.400><c> it</c><00:19:50.640><c> though.</c><00:19:50.960><c> Let's</c>

00:19:51.110 --> 00:19:51.120 align:start position:0%
&gt;&gt; This this one is worth it though. Let's
 

00:19:51.120 --> 00:19:53.830 align:start position:0%
&gt;&gt; This this one is worth it though. Let's
let's<00:19:51.440><c> pause</c><00:19:51.679><c> here</c><00:19:51.919><c> for</c><00:19:52.080><c> a</c><00:19:52.320><c> second.</c><00:19:53.120><c> Um,</c>

00:19:53.830 --> 00:19:53.840 align:start position:0%
let's pause here for a second. Um,
 

00:19:53.840 --> 00:19:55.430 align:start position:0%
let's pause here for a second. Um,
skills<00:19:54.240><c> is</c><00:19:54.400><c> one</c><00:19:54.559><c> of</c><00:19:54.720><c> those</c><00:19:54.880><c> things</c><00:19:55.039><c> that</c>

00:19:55.430 --> 00:19:55.440 align:start position:0%
skills is one of those things that
 

00:19:55.440 --> 00:19:57.430 align:start position:0%
skills is one of those things that
psychic<00:19:56.000><c> isn't</c><00:19:56.240><c> just</c><00:19:56.480><c> psychic</c><00:19:56.960><c> has</c><00:19:57.120><c> garnered</c>

00:19:57.430 --> 00:19:57.440 align:start position:0%
psychic isn't just psychic has garnered
 

00:19:57.440 --> 00:19:59.669 align:start position:0%
psychic isn't just psychic has garnered
such<00:19:57.600><c> a</c><00:19:57.760><c> following</c><00:19:58.480><c> which</c><00:19:58.640><c> has</c><00:19:58.799><c> been</c><00:19:58.960><c> such</c><00:19:59.440><c> one</c>

00:19:59.669 --> 00:19:59.679 align:start position:0%
such a following which has been such one
 

00:19:59.679 --> 00:20:00.870 align:start position:0%
such a following which has been such one
of<00:19:59.760><c> the</c><00:19:59.919><c> funnest</c><00:20:00.240><c> things</c><00:20:00.559><c> and</c>

00:20:00.870 --> 00:20:00.880 align:start position:0%
of the funnest things and
 

00:20:00.880 --> 00:20:02.390 align:start position:0%
of the funnest things and
entrepreneurship<00:20:01.679><c> like</c><00:20:01.840><c> everyone</c><00:20:02.080><c> said</c><00:20:02.240><c> is</c>

00:20:02.390 --> 00:20:02.400 align:start position:0%
entrepreneurship like everyone said is
 

00:20:02.400 --> 00:20:04.150 align:start position:0%
entrepreneurship like everyone said is
kind<00:20:02.480><c> of</c><00:20:02.559><c> lonely.</c><00:20:03.440><c> So,</c><00:20:03.679><c> one</c><00:20:03.840><c> of</c><00:20:03.840><c> the</c><00:20:04.000><c> fun</c>

00:20:04.150 --> 00:20:04.160 align:start position:0%
kind of lonely. So, one of the fun
 

00:20:04.160 --> 00:20:05.750 align:start position:0%
kind of lonely. So, one of the fun
things<00:20:04.240><c> we</c><00:20:04.480><c> did</c><00:20:04.559><c> was</c><00:20:04.720><c> we</c><00:20:04.880><c> created</c><00:20:05.200><c> skills</c><00:20:05.600><c> and</c>

00:20:05.750 --> 00:20:05.760 align:start position:0%
things we did was we created skills and
 

00:20:05.760 --> 00:20:07.270 align:start position:0%
things we did was we created skills and
you<00:20:06.000><c> can</c><00:20:06.160><c> share</c><00:20:06.480><c> skills.</c><00:20:06.799><c> This</c><00:20:06.960><c> is</c><00:20:07.120><c> already</c>

00:20:07.270 --> 00:20:07.280 align:start position:0%
you can share skills. This is already
 

00:20:07.280 --> 00:20:09.510 align:start position:0%
you can share skills. This is already
out<00:20:07.520><c> there</c><00:20:07.760><c> now.</c><00:20:08.480><c> These</c><00:20:08.720><c> are</c><00:20:08.880><c> actually</c><00:20:09.200><c> real</c>

00:20:09.510 --> 00:20:09.520 align:start position:0%
out there now. These are actually real
 

00:20:09.520 --> 00:20:11.430 align:start position:0%
out there now. These are actually real
skills<00:20:09.840><c> that</c><00:20:10.000><c> we</c><00:20:10.240><c> have</c><00:20:10.320><c> seen</c><00:20:10.559><c> people</c><00:20:10.799><c> use.</c><00:20:11.200><c> Go</c>

00:20:11.430 --> 00:20:11.440 align:start position:0%
skills that we have seen people use. Go
 

00:20:11.440 --> 00:20:12.710 align:start position:0%
skills that we have seen people use. Go
use<00:20:11.679><c> them.</c><00:20:11.840><c> These</c><00:20:12.080><c> are</c><00:20:12.160><c> actually</c><00:20:12.400><c> live</c>

00:20:12.710 --> 00:20:12.720 align:start position:0%
use them. These are actually live
 

00:20:12.720 --> 00:20:15.110 align:start position:0%
use them. These are actually live
tickers<00:20:13.600><c> um</c><00:20:13.679><c> that</c><00:20:14.000><c> we'll</c><00:20:14.240><c> start</c><00:20:14.400><c> to</c><00:20:14.559><c> see</c><00:20:14.720><c> peak</c>

00:20:15.110 --> 00:20:15.120 align:start position:0%
tickers um that we'll start to see peak
 

00:20:15.120 --> 00:20:18.310 align:start position:0%
tickers um that we'll start to see peak
over<00:20:15.679><c> probably</c><00:20:16.080><c> today,</c><00:20:16.480><c> tomorrow.</c><00:20:17.520><c> But</c>

00:20:18.310 --> 00:20:18.320 align:start position:0%
over probably today, tomorrow. But
 

00:20:18.320 --> 00:20:20.710 align:start position:0%
over probably today, tomorrow. But
skills<00:20:18.799><c> allow</c><00:20:19.120><c> you</c><00:20:19.280><c> to</c><00:20:19.679><c> essentially</c><00:20:20.080><c> take</c><00:20:20.400><c> a</c>

00:20:20.710 --> 00:20:20.720 align:start position:0%
skills allow you to essentially take a
 

00:20:20.720 --> 00:20:23.669 align:start position:0%
skills allow you to essentially take a
really<00:20:21.120><c> cool</c><00:20:22.160><c> uh</c><00:20:22.320><c> sidekick</c><00:20:22.799><c> prompt</c><00:20:23.120><c> and</c><00:20:23.440><c> share</c>

00:20:23.669 --> 00:20:23.679 align:start position:0%
really cool uh sidekick prompt and share
 

00:20:23.679 --> 00:20:25.190 align:start position:0%
really cool uh sidekick prompt and share
it<00:20:23.840><c> so</c><00:20:24.000><c> that</c><00:20:24.240><c> other</c><00:20:24.480><c> people</c><00:20:24.720><c> can</c><00:20:24.880><c> use</c><00:20:25.039><c> it</c>

00:20:25.190 --> 00:20:25.200 align:start position:0%
it so that other people can use it
 

00:20:25.200 --> 00:20:26.390 align:start position:0%
it so that other people can use it
whether<00:20:25.440><c> it's</c><00:20:25.600><c> in</c><00:20:25.760><c> your</c><00:20:25.840><c> team</c><00:20:26.000><c> or</c><00:20:26.240><c> whether</c>

00:20:26.390 --> 00:20:26.400 align:start position:0%
whether it's in your team or whether
 

00:20:26.400 --> 00:20:28.310 align:start position:0%
whether it's in your team or whether
it's<00:20:26.559><c> out</c><00:20:26.720><c> in</c><00:20:27.120><c> out</c><00:20:27.360><c> in</c><00:20:27.520><c> the</c><00:20:27.679><c> community.</c><00:20:28.080><c> So,</c>

00:20:28.310 --> 00:20:28.320 align:start position:0%
it's out in out in the community. So,
 

00:20:28.320 --> 00:20:30.789 align:start position:0%
it's out in out in the community. So,
this<00:20:28.480><c> has</c><00:20:28.640><c> been</c><00:20:28.799><c> a</c><00:20:29.039><c> really</c><00:20:29.280><c> fun</c><00:20:30.159><c> fun</c><00:20:30.480><c> new</c>

00:20:30.789 --> 00:20:30.799 align:start position:0%
this has been a really fun fun new
 

00:20:30.799 --> 00:20:32.950 align:start position:0%
this has been a really fun fun new
approach<00:20:31.120><c> to</c><00:20:31.440><c> entrepreneurship</c><00:20:32.159><c> and</c><00:20:32.480><c> sharing</c>

00:20:32.950 --> 00:20:32.960 align:start position:0%
approach to entrepreneurship and sharing
 

00:20:32.960 --> 00:20:34.070 align:start position:0%
approach to entrepreneurship and sharing
sharing<00:20:33.360><c> knowledge.</c>

00:20:34.070 --> 00:20:34.080 align:start position:0%
sharing knowledge.
 

00:20:34.080 --> 00:20:35.270 align:start position:0%
sharing knowledge.
&gt;&gt; I<00:20:34.240><c> love</c><00:20:34.400><c> that.</c>

00:20:35.270 --> 00:20:35.280 align:start position:0%
&gt;&gt; I love that.
 

00:20:35.280 --> 00:20:36.789 align:start position:0%
&gt;&gt; I love that.
&gt;&gt; I<00:20:35.440><c> think</c><00:20:35.520><c> this</c><00:20:35.679><c> is</c><00:20:35.840><c> I</c><00:20:36.080><c> think</c><00:20:36.159><c> this</c><00:20:36.320><c> is</c><00:20:36.400><c> a</c><00:20:36.559><c> really</c>

00:20:36.789 --> 00:20:36.799 align:start position:0%
&gt;&gt; I think this is I think this is a really
 

00:20:36.799 --> 00:20:38.149 align:start position:0%
&gt;&gt; I think this is I think this is a really
cool<00:20:37.039><c> new</c><00:20:37.280><c> thing</c><00:20:37.440><c> we're</c><00:20:37.600><c> doing</c><00:20:37.760><c> here.</c><00:20:37.919><c> I</c>

00:20:38.149 --> 00:20:38.159 align:start position:0%
cool new thing we're doing here. I
 

00:20:38.159 --> 00:20:39.750 align:start position:0%
cool new thing we're doing here. I
really<00:20:38.240><c> like</c><00:20:38.480><c> skills.</c><00:20:38.960><c> Okay,</c><00:20:39.360><c> let's</c><00:20:39.600><c> talk</c>

00:20:39.750 --> 00:20:39.760 align:start position:0%
really like skills. Okay, let's talk
 

00:20:39.760 --> 00:20:40.950 align:start position:0%
really like skills. Okay, let's talk
about<00:20:40.000><c> what</c><00:20:40.159><c> I</c><00:20:40.320><c> think</c><00:20:40.400><c> is</c><00:20:40.559><c> one</c><00:20:40.640><c> of</c><00:20:40.640><c> the</c><00:20:40.799><c> hottest</c>

00:20:40.950 --> 00:20:40.960 align:start position:0%
about what I think is one of the hottest
 

00:20:40.960 --> 00:20:42.390 align:start position:0%
about what I think is one of the hottest
topics<00:20:41.280><c> probably</c><00:20:41.440><c> in</c><00:20:41.600><c> the</c><00:20:41.760><c> room</c><00:20:41.840><c> right</c><00:20:42.080><c> now,</c>

00:20:42.390 --> 00:20:42.400 align:start position:0%
topics probably in the room right now,
 

00:20:42.400 --> 00:20:45.750 align:start position:0%
topics probably in the room right now,
which<00:20:42.640><c> is</c><00:20:43.360><c> uh</c><00:20:43.679><c> Gentic</c><00:20:44.320><c> Commerce.</c><00:20:45.200><c> I</c><00:20:45.440><c> know</c><00:20:45.600><c> how</c>

00:20:45.750 --> 00:20:45.760 align:start position:0%
which is uh Gentic Commerce. I know how
 

00:20:45.760 --> 00:20:47.029 align:start position:0%
which is uh Gentic Commerce. I know how
excited<00:20:46.159><c> everyone</c><00:20:46.400><c> is</c><00:20:46.640><c> about</c><00:20:46.799><c> the</c>

00:20:47.029 --> 00:20:47.039 align:start position:0%
excited everyone is about the
 

00:20:47.039 --> 00:20:48.789 align:start position:0%
excited everyone is about the
possibilities<00:20:47.600><c> here.</c><00:20:47.919><c> We</c><00:20:48.080><c> are</c><00:20:48.240><c> looking,</c><00:20:48.559><c> I</c>

00:20:48.789 --> 00:20:48.799 align:start position:0%
possibilities here. We are looking, I
 

00:20:48.799 --> 00:20:50.470 align:start position:0%
possibilities here. We are looking, I
think,<00:20:48.880><c> at</c><00:20:49.039><c> the</c><00:20:49.200><c> next</c><00:20:49.360><c> frontier</c><00:20:49.840><c> of</c><00:20:50.080><c> commerce</c>

00:20:50.470 --> 00:20:50.480 align:start position:0%
think, at the next frontier of commerce
 

00:20:50.480 --> 00:20:53.430 align:start position:0%
think, at the next frontier of commerce
coming<00:20:50.720><c> to</c><00:20:50.880><c> life</c><00:20:51.360><c> in</c><00:20:51.520><c> in</c><00:20:51.919><c> real</c><00:20:52.240><c> time.</c><00:20:53.120><c> I</c><00:20:53.360><c> know</c>

00:20:53.430 --> 00:20:53.440 align:start position:0%
coming to life in in real time. I know
 

00:20:53.440 --> 00:20:55.270 align:start position:0%
coming to life in in real time. I know
that<00:20:53.679><c> every</c><00:20:53.919><c> brand</c><00:20:54.080><c> on</c><00:20:54.320><c> Shopify,</c><00:20:54.960><c> anyone</c>

00:20:55.270 --> 00:20:55.280 align:start position:0%
that every brand on Shopify, anyone
 

00:20:55.280 --> 00:20:57.029 align:start position:0%
that every brand on Shopify, anyone
watching<00:20:55.520><c> is</c><00:20:55.760><c> probably</c><00:20:55.919><c> thinking</c><00:20:56.240><c> about</c><00:20:56.720><c> how</c>

00:20:57.029 --> 00:20:57.039 align:start position:0%
watching is probably thinking about how
 

00:20:57.039 --> 00:20:58.870 align:start position:0%
watching is probably thinking about how
they're<00:20:57.280><c> going</c><00:20:57.360><c> to</c><00:20:57.520><c> show</c><00:20:57.679><c> up</c><00:20:57.919><c> in</c><00:20:58.240><c> AI</c><00:20:58.559><c> chats,</c>

00:20:58.870 --> 00:20:58.880 align:start position:0%
they're going to show up in AI chats,
 

00:20:58.880 --> 00:21:00.630 align:start position:0%
they're going to show up in AI chats,
whether<00:20:59.039><c> it's</c><00:20:59.200><c> chat</c><00:20:59.520><c> GBT</c><00:21:00.000><c> or</c><00:21:00.240><c> any</c><00:21:00.400><c> of</c><00:21:00.480><c> the</c>

00:21:00.630 --> 00:21:00.640 align:start position:0%
whether it's chat GBT or any of the
 

00:21:00.640 --> 00:21:02.549 align:start position:0%
whether it's chat GBT or any of the
others.<00:21:01.520><c> Maybe</c><00:21:01.760><c> talk</c><00:21:01.919><c> a</c><00:21:02.080><c> bit</c><00:21:02.240><c> about,</c><00:21:02.480><c> you</c>

00:21:02.549 --> 00:21:02.559 align:start position:0%
others. Maybe talk a bit about, you
 

00:21:02.559 --> 00:21:04.470 align:start position:0%
others. Maybe talk a bit about, you
know,<00:21:02.720><c> Shopify's</c><00:21:03.360><c> role</c><00:21:03.520><c> here</c><00:21:03.760><c> on</c><00:21:04.000><c> behalf</c><00:21:04.240><c> of</c>

00:21:04.470 --> 00:21:04.480 align:start position:0%
know, Shopify's role here on behalf of
 

00:21:04.480 --> 00:21:06.390 align:start position:0%
know, Shopify's role here on behalf of
brands<00:21:05.039><c> and</c><00:21:05.200><c> and</c><00:21:05.360><c> and</c><00:21:05.840><c> how</c><00:21:06.000><c> kind</c><00:21:06.159><c> of</c><00:21:06.159><c> this</c>

00:21:06.390 --> 00:21:06.400 align:start position:0%
brands and and and how kind of this
 

00:21:06.400 --> 00:21:07.430 align:start position:0%
brands and and and how kind of this
agentic<00:21:06.799><c> thing</c><00:21:06.960><c> happens.</c>

00:21:07.430 --> 00:21:07.440 align:start position:0%
agentic thing happens.
 

00:21:07.440 --> 00:21:08.870 align:start position:0%
agentic thing happens.
&gt;&gt; Yeah,<00:21:07.600><c> the</c><00:21:07.840><c> I</c><00:21:08.080><c> think</c><00:21:08.159><c> the</c><00:21:08.320><c> answer</c><00:21:08.559><c> here</c><00:21:08.720><c> is</c>

00:21:08.870 --> 00:21:08.880 align:start position:0%
&gt;&gt; Yeah, the I think the answer here is
 

00:21:08.880 --> 00:21:10.870 align:start position:0%
&gt;&gt; Yeah, the I think the answer here is
like<00:21:09.039><c> you</c><00:21:09.200><c> don't</c><00:21:10.000><c> ideally</c><00:21:10.400><c> you</c><00:21:10.480><c> have</c><00:21:10.559><c> to</c><00:21:10.720><c> not</c>

00:21:10.870 --> 00:21:10.880 align:start position:0%
like you don't ideally you have to not
 

00:21:10.880 --> 00:21:12.549 align:start position:0%
like you don't ideally you have to not
think<00:21:11.039><c> about</c><00:21:11.120><c> it.</c><00:21:11.360><c> This</c><00:21:11.520><c> is</c><00:21:11.600><c> our</c><00:21:11.760><c> job.</c><00:21:12.320><c> like</c>

00:21:12.549 --> 00:21:12.559 align:start position:0%
think about it. This is our job. like
 

00:21:12.559 --> 00:21:14.390 align:start position:0%
think about it. This is our job. like
you<00:21:12.880><c> are</c><00:21:13.039><c> bringing</c><00:21:13.360><c> your</c><00:21:13.679><c> business</c><00:21:14.159><c> uh</c><00:21:14.240><c> to</c><00:21:14.400><c> to</c>

00:21:14.390 --> 00:21:14.400 align:start position:0%
you are bringing your business uh to to
 

00:21:14.400 --> 00:21:17.350 align:start position:0%
you are bringing your business uh to to
to<00:21:14.640><c> to</c><00:21:15.120><c> Shopify.</c><00:21:15.760><c> It</c><00:21:15.919><c> we</c><00:21:16.240><c> hope</c><00:21:16.400><c> it's</c><00:21:17.039><c> playing</c>

00:21:17.350 --> 00:21:17.360 align:start position:0%
to to Shopify. It we hope it's playing
 

00:21:17.360 --> 00:21:19.190 align:start position:0%
to to Shopify. It we hope it's playing
an<00:21:17.600><c> enormously</c><00:21:18.159><c> important</c><00:21:18.480><c> role</c><00:21:18.720><c> for</c><00:21:18.880><c> you</c><00:21:19.039><c> and</c>

00:21:19.190 --> 00:21:19.200 align:start position:0%
an enormously important role for you and
 

00:21:19.200 --> 00:21:21.029 align:start position:0%
an enormously important role for you and
you<00:21:19.360><c> get</c><00:21:19.440><c> a</c><00:21:19.600><c> lot</c><00:21:19.679><c> of</c><00:21:19.840><c> value</c><00:21:20.080><c> out</c><00:21:20.240><c> of</c><00:21:20.320><c> it.</c><00:21:20.880><c> The</c>

00:21:21.029 --> 00:21:21.039 align:start position:0%
you get a lot of value out of it. The
 

00:21:21.039 --> 00:21:23.830 align:start position:0%
you get a lot of value out of it. The
the<00:21:21.440><c> role</c><00:21:21.600><c> we</c><00:21:21.840><c> want</c><00:21:22.000><c> to</c><00:21:22.640><c> always</c><00:21:23.039><c> and</c><00:21:23.280><c> since</c><00:21:23.600><c> day</c>

00:21:23.830 --> 00:21:23.840 align:start position:0%
the role we want to always and since day
 

00:21:23.840 --> 00:21:26.470 align:start position:0%
the role we want to always and since day
one<00:21:24.080><c> wanted</c><00:21:24.320><c> to</c><00:21:24.480><c> audition</c><00:21:24.799><c> for</c><00:21:25.039><c> is</c><00:21:25.280><c> being</c><00:21:25.840><c> um</c>

00:21:26.470 --> 00:21:26.480 align:start position:0%
one wanted to audition for is being um
 

00:21:26.480 --> 00:21:27.990 align:start position:0%
one wanted to audition for is being um
uh<00:21:26.640><c> your</c><00:21:26.880><c> favorite</c><00:21:27.120><c> and</c><00:21:27.360><c> hopefully</c><00:21:27.760><c> most</c>

00:21:27.990 --> 00:21:28.000 align:start position:0%
uh your favorite and hopefully most
 

00:21:28.000 --> 00:21:29.350 align:start position:0%
uh your favorite and hopefully most
important<00:21:28.320><c> piece</c><00:21:28.480><c> of</c><00:21:28.640><c> software</c><00:21:29.039><c> that</c>

00:21:29.350 --> 00:21:29.360 align:start position:0%
important piece of software that
 

00:21:29.360 --> 00:21:31.590 align:start position:0%
important piece of software that
represents<00:21:29.840><c> your</c><00:21:30.080><c> business</c><00:21:30.320><c> as</c><00:21:30.640><c> well</c><00:21:30.799><c> as</c><00:21:31.200><c> uh</c>

00:21:31.590 --> 00:21:31.600 align:start position:0%
represents your business as well as uh
 

00:21:31.600 --> 00:21:35.909 align:start position:0%
represents your business as well as uh
can.<00:21:32.320><c> Um</c><00:21:32.720><c> you're</c><00:21:34.000><c> through</c><00:21:34.320><c> Shopify</c><00:21:35.280><c> you</c><00:21:35.679><c> uh</c>

00:21:35.909 --> 00:21:35.919 align:start position:0%
can. Um you're through Shopify you uh
 

00:21:35.919 --> 00:21:39.750 align:start position:0%
can. Um you're through Shopify you uh
manage<00:21:36.480><c> how</c><00:21:37.280><c> your</c><00:21:38.159><c> um</c><00:21:38.559><c> go</c><00:21:38.799><c> to</c><00:21:38.960><c> market</c><00:21:39.440><c> through</c>

00:21:39.750 --> 00:21:39.760 align:start position:0%
manage how your um go to market through
 

00:21:39.760 --> 00:21:41.909 align:start position:0%
manage how your um go to market through
global<00:21:40.080><c> campaigns.</c><00:21:40.880><c> uh</c><00:21:40.960><c> your</c><00:21:41.360><c> you</c><00:21:41.600><c> know</c><00:21:41.679><c> your</c>

00:21:41.909 --> 00:21:41.919 align:start position:0%
global campaigns. uh your you know your
 

00:21:41.919 --> 00:21:43.990 align:start position:0%
global campaigns. uh your you know your
international<00:21:42.400><c> expansion</c><00:21:42.960><c> and</c><00:21:43.200><c> also</c><00:21:43.679><c> uh</c><00:21:43.760><c> how</c>

00:21:43.990 --> 00:21:44.000 align:start position:0%
international expansion and also uh how
 

00:21:44.000 --> 00:21:45.830 align:start position:0%
international expansion and also uh how
you<00:21:44.400><c> how</c><00:21:44.640><c> how</c><00:21:44.880><c> you</c><00:21:45.039><c> how</c><00:21:45.280><c> you</c><00:21:45.360><c> go</c><00:21:45.520><c> into</c><00:21:45.679><c> the</c>

00:21:45.830 --> 00:21:45.840 align:start position:0%
you how how you how you go into the
 

00:21:45.840 --> 00:21:49.430 align:start position:0%
you how how you how you go into the
channels<00:21:46.559><c> the</c><00:21:47.200><c> we</c><00:21:47.600><c> in</c><00:21:47.840><c> the</c><00:21:48.480><c> total</c><00:21:48.799><c> cambian</c>

00:21:49.430 --> 00:21:49.440 align:start position:0%
channels the we in the total cambian
 

00:21:49.440 --> 00:21:51.510 align:start position:0%
channels the we in the total cambian
explosion<00:21:49.840><c> here</c><00:21:50.080><c> of</c><00:21:50.320><c> new</c><00:21:50.559><c> surfaces</c><00:21:51.120><c> there's</c>

00:21:51.510 --> 00:21:51.520 align:start position:0%
explosion here of new surfaces there's
 

00:21:51.520 --> 00:21:53.590 align:start position:0%
explosion here of new surfaces there's
uh<00:21:51.760><c> you</c><00:21:51.840><c> know</c><00:21:52.159><c> you</c><00:21:52.400><c> are</c><00:21:52.559><c> going</c><00:21:52.640><c> to</c><00:21:52.960><c> need</c><00:21:53.280><c> little</c>

00:21:53.590 --> 00:21:53.600 align:start position:0%
uh you know you are going to need little
 

00:21:53.600 --> 00:21:56.549 align:start position:0%
uh you know you are going to need little
store<00:21:53.919><c> font</c><00:21:54.240><c> outposts</c><00:21:54.799><c> in</c><00:21:55.600><c> a</c><00:21:55.840><c> lot</c><00:21:55.919><c> of</c><00:21:56.000><c> agentic</c>

00:21:56.549 --> 00:21:56.559 align:start position:0%
store font outposts in a lot of agentic
 

00:21:56.559 --> 00:21:58.230 align:start position:0%
store font outposts in a lot of agentic
processes<00:21:57.039><c> and</c><00:21:57.280><c> you</c><00:21:57.440><c> know</c><00:21:57.600><c> we</c><00:21:57.919><c> talked</c><00:21:58.080><c> about</c>

00:21:58.230 --> 00:21:58.240 align:start position:0%
processes and you know we talked about
 

00:21:58.240 --> 00:22:00.390 align:start position:0%
processes and you know we talked about
chat<00:21:58.559><c> GBT</c><00:21:59.200><c> of</c><00:21:59.200><c> of</c><00:21:59.360><c> course</c><00:21:59.520><c> is</c><00:21:59.679><c> the</c><00:21:59.840><c> obvious</c><00:22:00.159><c> one</c>

00:22:00.390 --> 00:22:00.400 align:start position:0%
chat GBT of of course is the obvious one
 

00:22:00.400 --> 00:22:02.870 align:start position:0%
chat GBT of of course is the obvious one
but<00:22:00.559><c> like</c><00:22:01.039><c> what</c><00:22:01.200><c> what</c><00:22:01.520><c> the</c><00:22:01.760><c> AI</c><00:22:02.159><c> age</c><00:22:02.400><c> also</c><00:22:02.720><c> is</c>

00:22:02.870 --> 00:22:02.880 align:start position:0%
but like what what the AI age also is
 

00:22:02.880 --> 00:22:07.110 align:start position:0%
but like what what the AI age also is
going<00:22:03.039><c> to</c><00:22:03.520><c> create</c><00:22:03.760><c> is</c><00:22:04.000><c> like</c><00:22:04.720><c> um</c><00:22:05.520><c> uh</c><00:22:06.159><c> hopefully</c>

00:22:07.110 --> 00:22:07.120 align:start position:0%
going to create is like um uh hopefully
 

00:22:07.120 --> 00:22:08.470 align:start position:0%
going to create is like um uh hopefully
uh<00:22:07.280><c> you</c><00:22:07.440><c> know</c><00:22:07.520><c> there's</c><00:22:07.840><c> going</c><00:22:07.919><c> to</c><00:22:08.080><c> be</c><00:22:08.240><c> many</c>

00:22:08.470 --> 00:22:08.480 align:start position:0%
uh you know there's going to be many
 

00:22:08.480 --> 00:22:11.510 align:start position:0%
uh you know there's going to be many
many<00:22:08.799><c> new</c><00:22:09.039><c> very</c><00:22:09.200><c> very</c><00:22:09.440><c> important</c><00:22:09.840><c> touched</c><00:22:10.559><c> uh</c>

00:22:11.510 --> 00:22:11.520 align:start position:0%
many new very very important touched uh
 

00:22:11.520 --> 00:22:13.590 align:start position:0%
many new very very important touched uh
environment<00:22:12.080><c> channels</c><00:22:12.559><c> but</c><00:22:12.880><c> also</c><00:22:13.200><c> millions</c>

00:22:13.590 --> 00:22:13.600 align:start position:0%
environment channels but also millions
 

00:22:13.600 --> 00:22:16.149 align:start position:0%
environment channels but also millions
of<00:22:13.840><c> small</c><00:22:14.159><c> ones</c><00:22:14.480><c> which</c><00:22:14.720><c> are</c><00:22:15.039><c> specific</c><00:22:15.679><c> of</c><00:22:16.000><c> some</c>

00:22:16.149 --> 00:22:16.159 align:start position:0%
of small ones which are specific of some
 

00:22:16.159 --> 00:22:17.990 align:start position:0%
of small ones which are specific of some
of<00:22:16.320><c> them</c><00:22:16.480><c> are</c><00:22:16.799><c> fantastic</c><00:22:17.360><c> for</c><00:22:17.679><c> your</c>

00:22:17.990 --> 00:22:18.000 align:start position:0%
of them are fantastic for your
 

00:22:18.000 --> 00:22:20.789 align:start position:0%
of them are fantastic for your
particular<00:22:18.799><c> um</c><00:22:19.520><c> uh</c><00:22:19.760><c> industry</c><00:22:20.080><c> and</c><00:22:20.320><c> many</c><00:22:20.559><c> which</c>

00:22:20.789 --> 00:22:20.799 align:start position:0%
particular um uh industry and many which
 

00:22:20.799 --> 00:22:23.510 align:start position:0%
particular um uh industry and many which
we<00:22:20.960><c> can't</c><00:22:21.120><c> even</c><00:22:21.440><c> imagine</c><00:22:21.760><c> yet.</c><00:22:22.159><c> So</c><00:22:22.799><c> um</c><00:22:23.120><c> we</c><00:22:23.360><c> are</c>

00:22:23.510 --> 00:22:23.520 align:start position:0%
we can't even imagine yet. So um we are
 

00:22:23.520 --> 00:22:25.590 align:start position:0%
we can't even imagine yet. So um we are
building<00:22:24.159><c> uh</c><00:22:24.320><c> all</c><00:22:24.480><c> the</c><00:22:24.640><c> tooling</c><00:22:25.120><c> to</c><00:22:25.360><c> make</c><00:22:25.440><c> it</c>

00:22:25.590 --> 00:22:25.600 align:start position:0%
building uh all the tooling to make it
 

00:22:25.600 --> 00:22:27.909 align:start position:0%
building uh all the tooling to make it
so<00:22:25.760><c> that</c><00:22:26.240><c> um</c><00:22:26.320><c> we</c><00:22:26.640><c> can</c><00:22:26.799><c> represent</c><00:22:27.280><c> your</c><00:22:27.520><c> brand</c>

00:22:27.909 --> 00:22:27.919 align:start position:0%
so that um we can represent your brand
 

00:22:27.919 --> 00:22:31.510 align:start position:0%
so that um we can represent your brand
the<00:22:28.159><c> way</c><00:22:28.320><c> you</c><00:22:29.280><c> uh</c><00:22:30.000><c> um</c><00:22:30.240><c> configured</c><00:22:30.720><c> to</c><00:22:30.960><c> us</c><00:22:31.280><c> the</c>

00:22:31.510 --> 00:22:31.520 align:start position:0%
the way you uh um configured to us the
 

00:22:31.520 --> 00:22:33.750 align:start position:0%
the way you uh um configured to us the
way<00:22:31.679><c> you</c><00:22:32.000><c> told</c><00:22:32.240><c> us</c><00:22:33.039><c> um</c><00:22:33.120><c> you</c><00:22:33.360><c> need</c><00:22:33.440><c> to</c><00:22:33.600><c> be</c>

00:22:33.750 --> 00:22:33.760 align:start position:0%
way you told us um you need to be
 

00:22:33.760 --> 00:22:37.510 align:start position:0%
way you told us um you need to be
represented<00:22:34.400><c> with</c><00:22:34.960><c> um</c><00:22:35.280><c> you</c><00:22:35.520><c> know</c><00:22:35.679><c> your</c><00:22:36.960><c> uh</c><00:22:37.360><c> uh</c>

00:22:37.510 --> 00:22:37.520 align:start position:0%
represented with um you know your uh uh
 

00:22:37.520 --> 00:22:38.470 align:start position:0%
represented with um you know your uh uh
you<00:22:37.679><c> know</c><00:22:37.919><c> with</c><00:22:38.000><c> with</c><00:22:38.159><c> all</c><00:22:38.320><c> your</c>

00:22:38.470 --> 00:22:38.480 align:start position:0%
you know with with all your
 

00:22:38.480 --> 00:22:39.830 align:start position:0%
you know with with all your
configuration<00:22:38.880><c> and</c><00:22:39.120><c> your</c><00:22:39.280><c> go</c><00:22:39.440><c> to</c><00:22:39.600><c> market</c>

00:22:39.830 --> 00:22:39.840 align:start position:0%
configuration and your go to market
 

00:22:39.840 --> 00:22:42.070 align:start position:0%
configuration and your go to market
decision<00:22:40.080><c> intact</c><00:22:40.880><c> and</c><00:22:41.360><c> um</c><00:22:41.600><c> make</c><00:22:41.840><c> a</c><00:22:41.919><c> little</c>

00:22:42.070 --> 00:22:42.080 align:start position:0%
decision intact and um make a little
 

00:22:42.080 --> 00:22:43.830 align:start position:0%
decision intact and um make a little
outpost<00:22:42.640><c> and</c><00:22:42.880><c> we'll</c><00:22:43.120><c> be</c><00:22:43.200><c> able</c><00:22:43.280><c> to</c><00:22:43.440><c> sell</c><00:22:43.600><c> them</c>

00:22:43.830 --> 00:22:43.840 align:start position:0%
outpost and we'll be able to sell them
 

00:22:43.840 --> 00:22:45.750 align:start position:0%
outpost and we'll be able to sell them
of<00:22:44.080><c> of</c><00:22:44.320><c> course</c><00:22:44.480><c> through</c><00:22:44.640><c> chat</c><00:22:44.880><c> GPT.</c><00:22:45.360><c> So,</c><00:22:45.600><c> so</c>

00:22:45.750 --> 00:22:45.760 align:start position:0%
of of course through chat GPT. So, so
 

00:22:45.760 --> 00:22:49.350 align:start position:0%
of of course through chat GPT. So, so
you<00:22:46.000><c> will</c><00:22:46.240><c> be</c><00:22:46.960><c> fully</c><00:22:47.360><c> agentic</c><00:22:48.480><c> uh</c><00:22:48.880><c> by</c><00:22:49.120><c> just</c>

00:22:49.350 --> 00:22:49.360 align:start position:0%
you will be fully agentic uh by just
 

00:22:49.360 --> 00:22:53.029 align:start position:0%
you will be fully agentic uh by just
using<00:22:49.600><c> Shopify.</c><00:22:50.480><c> Um,</c><00:22:51.120><c> and</c><00:22:51.840><c> this</c><00:22:52.000><c> is</c><00:22:52.080><c> what</c><00:22:52.240><c> aic</c>

00:22:53.029 --> 00:22:53.039 align:start position:0%
using Shopify. Um, and this is what aic
 

00:22:53.039 --> 00:22:54.549 align:start position:0%
using Shopify. Um, and this is what aic
uh<00:22:53.200><c> storefronts</c><00:22:53.760><c> are</c><00:22:53.840><c> for.</c>

00:22:54.549 --> 00:22:54.559 align:start position:0%
uh storefronts are for.
 

00:22:54.559 --> 00:22:55.750 align:start position:0%
uh storefronts are for.
&gt;&gt; Yeah,<00:22:54.720><c> I</c><00:22:54.960><c> think</c><00:22:55.039><c> there's</c><00:22:55.280><c> there's</c><00:22:55.520><c> something</c>

00:22:55.750 --> 00:22:55.760 align:start position:0%
&gt;&gt; Yeah, I think there's there's something
 

00:22:55.760 --> 00:22:57.270 align:start position:0%
&gt;&gt; Yeah, I think there's there's something
that's<00:22:56.000><c> happening</c><00:22:56.320><c> in</c><00:22:56.480><c> the</c><00:22:56.640><c> industry</c><00:22:57.039><c> right</c>

00:22:57.270 --> 00:22:57.280 align:start position:0%
that's happening in the industry right
 

00:22:57.280 --> 00:22:59.350 align:start position:0%
that's happening in the industry right
now<00:22:57.440><c> where</c><00:22:57.919><c> we</c><00:22:58.159><c> have</c><00:22:58.320><c> this</c><00:22:58.559><c> new</c><00:22:58.720><c> tool</c><00:22:59.039><c> in</c><00:22:59.280><c> our</c>

00:22:59.350 --> 00:22:59.360 align:start position:0%
now where we have this new tool in our
 

00:22:59.360 --> 00:23:02.390 align:start position:0%
now where we have this new tool in our
tool<00:22:59.600><c> belt</c><00:23:00.400><c> and</c><00:23:00.720><c> I</c><00:23:01.039><c> have</c><00:23:01.200><c> seen</c><00:23:01.520><c> so</c><00:23:01.919><c> many</c>

00:23:02.390 --> 00:23:02.400 align:start position:0%
tool belt and I have seen so many
 

00:23:02.400 --> 00:23:04.870 align:start position:0%
tool belt and I have seen so many
creative<00:23:03.280><c> new</c><00:23:03.679><c> shopping</c><00:23:04.080><c> experiences</c><00:23:04.720><c> come</c>

00:23:04.870 --> 00:23:04.880 align:start position:0%
creative new shopping experiences come
 

00:23:04.880 --> 00:23:06.789 align:start position:0%
creative new shopping experiences come
out<00:23:05.039><c> over</c><00:23:05.280><c> the</c><00:23:05.440><c> last</c><00:23:05.600><c> little</c><00:23:05.840><c> while.</c><00:23:06.480><c> This</c><00:23:06.640><c> is</c>

00:23:06.789 --> 00:23:06.799 align:start position:0%
out over the last little while. This is
 

00:23:06.799 --> 00:23:08.950 align:start position:0%
out over the last little while. This is
us<00:23:07.039><c> saying</c><00:23:07.440><c> we</c><00:23:07.760><c> are</c><00:23:07.919><c> committed</c><00:23:08.480><c> and</c><00:23:08.720><c> we're</c>

00:23:08.950 --> 00:23:08.960 align:start position:0%
us saying we are committed and we're
 

00:23:08.960 --> 00:23:10.149 align:start position:0%
us saying we are committed and we're
going<00:23:09.039><c> to</c><00:23:09.120><c> give</c><00:23:09.200><c> you</c><00:23:09.360><c> the</c><00:23:09.520><c> tools</c><00:23:09.760><c> to</c><00:23:09.919><c> make</c><00:23:10.000><c> sure</c>

00:23:10.149 --> 00:23:10.159 align:start position:0%
going to give you the tools to make sure
 

00:23:10.159 --> 00:23:12.630 align:start position:0%
going to give you the tools to make sure
that<00:23:10.320><c> you</c><00:23:10.559><c> are</c><00:23:10.720><c> all</c><00:23:11.360><c> there</c><00:23:11.760><c> in</c><00:23:12.000><c> this</c><00:23:12.159><c> next</c><00:23:12.400><c> gold</c>

00:23:12.630 --> 00:23:12.640 align:start position:0%
that you are all there in this next gold
 

00:23:12.640 --> 00:23:14.470 align:start position:0%
that you are all there in this next gold
rush<00:23:12.880><c> of</c><00:23:13.039><c> creativity.</c><00:23:13.840><c> I</c><00:23:14.080><c> think</c><00:23:14.159><c> that's</c><00:23:14.320><c> like</c>

00:23:14.470 --> 00:23:14.480 align:start position:0%
rush of creativity. I think that's like
 

00:23:14.480 --> 00:23:17.190 align:start position:0%
rush of creativity. I think that's like
a<00:23:14.720><c> really</c><00:23:15.280><c> exciting</c><00:23:16.240><c> thing</c><00:23:16.480><c> about</c><00:23:16.720><c> being</c><00:23:16.960><c> in</c>

00:23:17.190 --> 00:23:17.200 align:start position:0%
a really exciting thing about being in
 

00:23:17.200 --> 00:23:19.110 align:start position:0%
a really exciting thing about being in
commerce<00:23:17.520><c> right</c><00:23:17.760><c> now</c><00:23:17.919><c> is</c><00:23:18.400><c> this</c><00:23:18.720><c> next</c><00:23:18.880><c> year</c>

00:23:19.110 --> 00:23:19.120 align:start position:0%
commerce right now is this next year
 

00:23:19.120 --> 00:23:22.470 align:start position:0%
commerce right now is this next year
will<00:23:19.440><c> prove</c><00:23:19.679><c> to</c><00:23:19.840><c> be</c><00:23:21.039><c> quite</c><00:23:21.600><c> quite</c><00:23:22.000><c> different</c><00:23:22.240><c> I</c>

00:23:22.470 --> 00:23:22.480 align:start position:0%
will prove to be quite quite different I
 

00:23:22.480 --> 00:23:24.789 align:start position:0%
will prove to be quite quite different I
think<00:23:22.559><c> than</c><00:23:22.799><c> the</c><00:23:22.960><c> last</c><00:23:23.360><c> five</c><00:23:23.600><c> years.</c>

00:23:24.789 --> 00:23:24.799 align:start position:0%
think than the last five years.
 

00:23:24.799 --> 00:23:27.750 align:start position:0%
think than the last five years.
&gt;&gt; I<00:23:25.039><c> love</c><00:23:25.120><c> it.</c><00:23:25.760><c> Cool.</c><00:23:26.640><c> All</c><00:23:26.640><c> right,</c><00:23:27.120><c> let's</c><00:23:27.600><c> uh</c>

00:23:27.750 --> 00:23:27.760 align:start position:0%
&gt;&gt; I love it. Cool. All right, let's uh
 

00:23:27.760 --> 00:23:29.669 align:start position:0%
&gt;&gt; I love it. Cool. All right, let's uh
let's<00:23:28.080><c> keep</c><00:23:28.240><c> moving.</c><00:23:28.720><c> Um</c><00:23:29.200><c> let's</c><00:23:29.440><c> talk</c><00:23:29.600><c> about</c>

00:23:29.669 --> 00:23:29.679 align:start position:0%
let's keep moving. Um let's talk about
 

00:23:29.679 --> 00:23:31.590 align:start position:0%
let's keep moving. Um let's talk about
the<00:23:29.840><c> online</c><00:23:30.159><c> section</c><00:23:30.480><c> now.</c><00:23:30.960><c> We've</c><00:23:31.200><c> got</c><00:23:31.360><c> some</c>

00:23:31.590 --> 00:23:31.600 align:start position:0%
the online section now. We've got some
 

00:23:31.600 --> 00:23:33.990 align:start position:0%
the online section now. We've got some
major<00:23:32.320><c> newness</c><00:23:32.799><c> here.</c><00:23:33.440><c> Uh</c><00:23:33.679><c> we've</c><00:23:33.840><c> been</c>

00:23:33.990 --> 00:23:34.000 align:start position:0%
major newness here. Uh we've been
 

00:23:34.000 --> 00:23:35.270 align:start position:0%
major newness here. Uh we've been
teasing<00:23:34.240><c> this</c><00:23:34.400><c> I</c><00:23:34.559><c> think</c><00:23:34.720><c> for</c><00:23:34.880><c> quite</c><00:23:35.039><c> some</c><00:23:35.200><c> time</c>

00:23:35.270 --> 00:23:35.280 align:start position:0%
teasing this I think for quite some time
 

00:23:35.280 --> 00:23:36.710 align:start position:0%
teasing this I think for quite some time
here,<00:23:35.520><c> but</c><00:23:35.679><c> I</c><00:23:35.840><c> know</c><00:23:35.919><c> that</c><00:23:36.080><c> merchants</c><00:23:36.480><c> are</c>

00:23:36.710 --> 00:23:36.720 align:start position:0%
here, but I know that merchants are
 

00:23:36.720 --> 00:23:38.710 align:start position:0%
here, but I know that merchants are
eager<00:23:37.039><c> about</c><00:23:37.200><c> this</c><00:23:37.440><c> one.</c><00:23:38.080><c> V,</c><00:23:38.400><c> do</c><00:23:38.480><c> you</c><00:23:38.559><c> want</c><00:23:38.640><c> to</c>

00:23:38.710 --> 00:23:38.720 align:start position:0%
eager about this one. V, do you want to
 

00:23:38.720 --> 00:23:39.990 align:start position:0%
eager about this one. V, do you want to
talk<00:23:38.799><c> about</c><00:23:38.960><c> rollouts?</c><00:23:39.520><c> What</c><00:23:39.679><c> that</c><00:23:39.760><c> is?</c>

00:23:39.990 --> 00:23:40.000 align:start position:0%
talk about rollouts? What that is?
 

00:23:40.000 --> 00:23:41.350 align:start position:0%
talk about rollouts? What that is?
&gt;&gt; Yeah,<00:23:40.159><c> let's</c><00:23:40.320><c> talk</c><00:23:40.480><c> about</c><00:23:40.559><c> rollouts.</c><00:23:40.960><c> Also</c>

00:23:41.350 --> 00:23:41.360 align:start position:0%
&gt;&gt; Yeah, let's talk about rollouts. Also
 

00:23:41.360 --> 00:23:43.510 align:start position:0%
&gt;&gt; Yeah, let's talk about rollouts. Also
big<00:23:41.679><c> appreciation</c><00:23:42.240><c> for</c><00:23:42.480><c> this</c><00:23:42.720><c> guy.</c><00:23:42.960><c> I</c><00:23:43.120><c> I</c><00:23:43.440><c> love</c>

00:23:43.510 --> 00:23:43.520 align:start position:0%
big appreciation for this guy. I I love
 

00:23:43.520 --> 00:23:45.830 align:start position:0%
big appreciation for this guy. I I love
him.<00:23:43.679><c> I</c><00:23:43.840><c> love</c><00:23:43.919><c> that</c><00:23:44.159><c> he's</c><00:23:44.559><c> painting</c><00:23:45.120><c> an</c><00:23:45.440><c> online</c>

00:23:45.830 --> 00:23:45.840 align:start position:0%
him. I love that he's painting an online
 

00:23:45.840 --> 00:23:48.149 align:start position:0%
him. I love that he's painting an online
store.<00:23:46.480><c> Um,</c><00:23:46.880><c> okay.</c><00:23:47.360><c> So,</c><00:23:47.600><c> let's</c><00:23:47.840><c> talk</c><00:23:48.000><c> about</c>

00:23:48.149 --> 00:23:48.159 align:start position:0%
store. Um, okay. So, let's talk about
 

00:23:48.159 --> 00:23:51.190 align:start position:0%
store. Um, okay. So, let's talk about
rollouts.<00:23:48.720><c> Um,</c><00:23:49.440><c> a</c><00:23:49.760><c> lot</c><00:23:49.840><c> of</c><00:23:50.000><c> folks</c><00:23:50.640><c> have</c><00:23:51.039><c> who</c>

00:23:51.190 --> 00:23:51.200 align:start position:0%
rollouts. Um, a lot of folks have who
 

00:23:51.200 --> 00:23:52.789 align:start position:0%
rollouts. Um, a lot of folks have who
have<00:23:51.360><c> been</c><00:23:51.520><c> on</c><00:23:51.679><c> Shopify</c><00:23:52.159><c> for</c><00:23:52.320><c> a</c><00:23:52.480><c> long</c><00:23:52.559><c> time</c>

00:23:52.789 --> 00:23:52.799 align:start position:0%
have been on Shopify for a long time
 

00:23:52.799 --> 00:23:55.669 align:start position:0%
have been on Shopify for a long time
know,<00:23:53.840><c> hey</c><00:23:54.080><c> Shopify,</c><00:23:54.640><c> I</c><00:23:54.799><c> have</c><00:23:54.880><c> a</c><00:23:55.039><c> drop</c><00:23:55.360><c> coming</c>

00:23:55.669 --> 00:23:55.679 align:start position:0%
know, hey Shopify, I have a drop coming
 

00:23:55.679 --> 00:23:59.029 align:start position:0%
know, hey Shopify, I have a drop coming
at<00:23:55.919><c> midnight.</c><00:23:56.880><c> I</c><00:23:57.280><c> want</c><00:23:57.600><c> to</c><00:23:58.000><c> update</c><00:23:58.320><c> my</c><00:23:58.559><c> site.</c><00:23:58.880><c> I</c>

00:23:59.029 --> 00:23:59.039 align:start position:0%
at midnight. I want to update my site. I
 

00:23:59.039 --> 00:24:00.789 align:start position:0%
at midnight. I want to update my site. I
want<00:23:59.200><c> the</c><00:23:59.440><c> product</c><00:23:59.679><c> and</c><00:23:59.919><c> merchandising</c><00:24:00.480><c> to</c><00:24:00.640><c> be</c>

00:24:00.789 --> 00:24:00.799 align:start position:0%
want the product and merchandising to be
 

00:24:00.799 --> 00:24:02.390 align:start position:0%
want the product and merchandising to be
published.<00:24:01.120><c> I</c><00:24:01.360><c> want</c><00:24:01.440><c> a</c><00:24:01.600><c> discount</c><00:24:01.919><c> code</c><00:24:02.159><c> to</c><00:24:02.320><c> be</c>

00:24:02.390 --> 00:24:02.400 align:start position:0%
published. I want a discount code to be
 

00:24:02.400 --> 00:24:05.029 align:start position:0%
published. I want a discount code to be
published.<00:24:03.120><c> How</c><00:24:03.280><c> do</c><00:24:03.440><c> I</c><00:24:03.600><c> do</c><00:24:03.679><c> that</c><00:24:04.000><c> in</c><00:24:04.240><c> a</c>

00:24:05.029 --> 00:24:05.039 align:start position:0%
published. How do I do that in a
 

00:24:05.039 --> 00:24:07.270 align:start position:0%
published. How do I do that in a
concerted,<00:24:05.760><c> coordinated</c><00:24:06.320><c> manner</c><00:24:06.960><c> that</c>

00:24:07.270 --> 00:24:07.280 align:start position:0%
concerted, coordinated manner that
 

00:24:07.280 --> 00:24:11.190 align:start position:0%
concerted, coordinated manner that
doesn't<00:24:07.600><c> breed</c><00:24:08.400><c> a</c><00:24:08.640><c> ton</c><00:24:08.960><c> of</c><00:24:09.440><c> heartburn</c><00:24:10.720><c> for</c><00:24:10.960><c> my</c>

00:24:11.190 --> 00:24:11.200 align:start position:0%
doesn't breed a ton of heartburn for my
 

00:24:11.200 --> 00:24:13.430 align:start position:0%
doesn't breed a ton of heartburn for my
team?<00:24:11.919><c> This</c><00:24:12.240><c> is</c><00:24:12.320><c> the</c><00:24:12.559><c> answer</c><00:24:12.720><c> to</c><00:24:12.880><c> that.</c><00:24:13.200><c> So</c>

00:24:13.430 --> 00:24:13.440 align:start position:0%
team? This is the answer to that. So
 

00:24:13.440 --> 00:24:14.470 align:start position:0%
team? This is the answer to that. So
instead<00:24:13.679><c> of</c><00:24:13.840><c> just</c><00:24:13.919><c> saying,</c><00:24:14.159><c> okay,</c><00:24:14.320><c> we're</c>

00:24:14.470 --> 00:24:14.480 align:start position:0%
instead of just saying, okay, we're
 

00:24:14.480 --> 00:24:16.230 align:start position:0%
instead of just saying, okay, we're
going<00:24:14.559><c> to</c><00:24:14.640><c> do</c><00:24:14.799><c> scheduling</c><00:24:15.600><c> in</c><00:24:15.919><c> typical</c>

00:24:16.230 --> 00:24:16.240 align:start position:0%
going to do scheduling in typical
 

00:24:16.240 --> 00:24:18.630 align:start position:0%
going to do scheduling in typical
Shopify<00:24:16.720><c> fashion,</c><00:24:16.960><c> we</c><00:24:17.200><c> went</c><00:24:17.600><c> further</c><00:24:18.240><c> and</c><00:24:18.400><c> we</c>

00:24:18.630 --> 00:24:18.640 align:start position:0%
Shopify fashion, we went further and we
 

00:24:18.640 --> 00:24:19.830 align:start position:0%
Shopify fashion, we went further and we
said,<00:24:18.960><c> okay,</c><00:24:19.279><c> we're</c><00:24:19.440><c> going</c><00:24:19.520><c> to</c><00:24:19.600><c> create</c>

00:24:19.830 --> 00:24:19.840 align:start position:0%
said, okay, we're going to create
 

00:24:19.840 --> 00:24:22.310 align:start position:0%
said, okay, we're going to create
something<00:24:20.159><c> called</c><00:24:20.400><c> a</c><00:24:20.640><c> rollout</c><00:24:21.039><c> in</c><00:24:21.279><c> Shopify.</c>

00:24:22.310 --> 00:24:22.320 align:start position:0%
something called a rollout in Shopify.
 

00:24:22.320 --> 00:24:23.269 align:start position:0%
something called a rollout in Shopify.
First,<00:24:22.640><c> we're</c><00:24:22.880><c> going</c><00:24:22.880><c> to</c><00:24:23.039><c> start</c><00:24:23.120><c> with</c>

00:24:23.269 --> 00:24:23.279 align:start position:0%
First, we're going to start with
 

00:24:23.279 --> 00:24:25.350 align:start position:0%
First, we're going to start with
rollouts<00:24:23.760><c> inside</c><00:24:24.000><c> of</c><00:24:24.240><c> online</c><00:24:24.640><c> store.</c><00:24:24.960><c> So</c><00:24:25.120><c> you</c>

00:24:25.350 --> 00:24:25.360 align:start position:0%
rollouts inside of online store. So you
 

00:24:25.360 --> 00:24:26.950 align:start position:0%
rollouts inside of online store. So you
can<00:24:25.600><c> roll</c><00:24:25.840><c> out</c><00:24:26.000><c> changes.</c><00:24:26.400><c> We</c><00:24:26.559><c> know</c><00:24:26.640><c> that</c><00:24:26.799><c> this</c>

00:24:26.950 --> 00:24:26.960 align:start position:0%
can roll out changes. We know that this
 

00:24:26.960 --> 00:24:28.710 align:start position:0%
can roll out changes. We know that this
is<00:24:27.039><c> often</c><00:24:27.279><c> the</c><00:24:27.520><c> place</c><00:24:27.600><c> that</c><00:24:27.919><c> people</c><00:24:28.159><c> want</c><00:24:28.320><c> to</c>

00:24:28.710 --> 00:24:28.720 align:start position:0%
is often the place that people want to
 

00:24:28.720 --> 00:24:30.549 align:start position:0%
is often the place that people want to
do<00:24:28.880><c> a</c><00:24:29.039><c> lot</c><00:24:29.200><c> of</c><00:24:29.279><c> changes</c><00:24:29.679><c> often</c><00:24:29.919><c> and</c><00:24:30.240><c> schedule</c>

00:24:30.549 --> 00:24:30.559 align:start position:0%
do a lot of changes often and schedule
 

00:24:30.559 --> 00:24:32.470 align:start position:0%
do a lot of changes often and schedule
it,<00:24:30.960><c> but</c><00:24:31.200><c> it</c><00:24:31.360><c> will</c><00:24:31.520><c> roll</c><00:24:31.679><c> out</c><00:24:31.840><c> to</c><00:24:32.080><c> many</c><00:24:32.320><c> other</c>

00:24:32.470 --> 00:24:32.480 align:start position:0%
it, but it will roll out to many other
 

00:24:32.480 --> 00:24:34.470 align:start position:0%
it, but it will roll out to many other
resources<00:24:32.880><c> across</c><00:24:33.200><c> Shopify.</c><00:24:33.760><c> So</c><00:24:33.919><c> products,</c>

00:24:34.470 --> 00:24:34.480 align:start position:0%
resources across Shopify. So products,
 

00:24:34.480 --> 00:24:36.070 align:start position:0%
resources across Shopify. So products,
collections,<00:24:35.200><c> discounts,</c><00:24:35.760><c> you</c><00:24:36.000><c> can</c>

00:24:36.070 --> 00:24:36.080 align:start position:0%
collections, discounts, you can
 

00:24:36.080 --> 00:24:38.070 align:start position:0%
collections, discounts, you can
coordinate<00:24:36.640><c> all</c><00:24:36.960><c> of</c><00:24:37.120><c> that</c><00:24:37.279><c> to</c><00:24:37.520><c> be</c><00:24:37.600><c> dropped</c><00:24:37.919><c> at</c>

00:24:38.070 --> 00:24:38.080 align:start position:0%
coordinate all of that to be dropped at
 

00:24:38.080 --> 00:24:40.630 align:start position:0%
coordinate all of that to be dropped at
a<00:24:38.240><c> single</c><00:24:38.480><c> time</c><00:24:39.039><c> together.</c><00:24:40.080><c> And</c><00:24:40.320><c> then</c><00:24:40.480><c> we</c>

00:24:40.630 --> 00:24:40.640 align:start position:0%
a single time together. And then we
 

00:24:40.640 --> 00:24:42.230 align:start position:0%
a single time together. And then we
decided<00:24:41.039><c> what</c><00:24:41.200><c> else</c><00:24:41.360><c> we</c><00:24:41.520><c> can</c><00:24:41.679><c> we</c><00:24:41.840><c> do</c><00:24:42.000><c> with</c>

00:24:42.230 --> 00:24:42.240 align:start position:0%
decided what else we can we do with
 

00:24:42.240 --> 00:24:45.110 align:start position:0%
decided what else we can we do with
rollouts.<00:24:43.279><c> We</c><00:24:43.520><c> can</c><00:24:43.679><c> also</c><00:24:44.320><c> extend</c><00:24:44.640><c> it</c><00:24:44.799><c> so</c><00:24:44.960><c> that</c>

00:24:45.110 --> 00:24:45.120 align:start position:0%
rollouts. We can also extend it so that
 

00:24:45.120 --> 00:24:46.549 align:start position:0%
rollouts. We can also extend it so that
you<00:24:45.279><c> can</c><00:24:45.440><c> control</c><00:24:45.679><c> the</c><00:24:45.919><c> amount</c><00:24:46.080><c> of</c><00:24:46.240><c> traffic</c>

00:24:46.549 --> 00:24:46.559 align:start position:0%
you can control the amount of traffic
 

00:24:46.559 --> 00:24:48.549 align:start position:0%
you can control the amount of traffic
that<00:24:46.880><c> goes</c><00:24:47.120><c> to</c><00:24:47.360><c> a</c><00:24:47.440><c> particular</c><00:24:47.760><c> rollout.</c><00:24:48.400><c> Oh,</c>

00:24:48.549 --> 00:24:48.559 align:start position:0%
that goes to a particular rollout. Oh,
 

00:24:48.559 --> 00:24:49.909 align:start position:0%
that goes to a particular rollout. Oh,
what<00:24:48.720><c> does</c><00:24:48.799><c> that</c><00:24:48.960><c> look</c><00:24:49.039><c> like?</c><00:24:49.279><c> That</c><00:24:49.440><c> looks</c><00:24:49.679><c> a</c>

00:24:49.909 --> 00:24:49.919 align:start position:0%
what does that look like? That looks a
 

00:24:49.919 --> 00:24:53.110 align:start position:0%
what does that look like? That looks a
lot<00:24:50.480><c> like</c><00:24:50.799><c> AB</c><00:24:51.120><c> testing</c><00:24:51.760><c> and</c><00:24:52.000><c> experiments.</c><00:24:52.880><c> And</c>

00:24:53.110 --> 00:24:53.120 align:start position:0%
lot like AB testing and experiments. And
 

00:24:53.120 --> 00:24:54.950 align:start position:0%
lot like AB testing and experiments. And
so<00:24:53.279><c> not</c><00:24:53.520><c> only</c><00:24:53.679><c> does</c><00:24:53.919><c> rollouts</c><00:24:54.400><c> allow</c><00:24:54.559><c> you</c><00:24:54.720><c> to</c>

00:24:54.950 --> 00:24:54.960 align:start position:0%
so not only does rollouts allow you to
 

00:24:54.960 --> 00:24:56.950 align:start position:0%
so not only does rollouts allow you to
coordinate<00:24:55.520><c> and</c><00:24:55.840><c> roll</c><00:24:56.080><c> something</c><00:24:56.400><c> out</c><00:24:56.720><c> with</c>

00:24:56.950 --> 00:24:56.960 align:start position:0%
coordinate and roll something out with
 

00:24:56.960 --> 00:24:58.710 align:start position:0%
coordinate and roll something out with
less<00:24:57.279><c> anxiety</c><00:24:57.919><c> knowing</c><00:24:58.240><c> that</c><00:24:58.320><c> the</c><00:24:58.559><c> platform</c>

00:24:58.710 --> 00:24:58.720 align:start position:0%
less anxiety knowing that the platform
 

00:24:58.720 --> 00:25:01.510 align:start position:0%
less anxiety knowing that the platform
is<00:24:58.880><c> going</c><00:24:58.960><c> to</c><00:24:59.039><c> roll</c><00:24:59.200><c> something</c><00:24:59.360><c> out</c><00:24:59.520><c> at</c><00:25:00.080><c> 1201,</c>

00:25:01.510 --> 00:25:01.520 align:start position:0%
is going to roll something out at 1201,
 

00:25:01.520 --> 00:25:03.510 align:start position:0%
is going to roll something out at 1201,
but<00:25:01.919><c> you</c><00:25:02.159><c> can</c><00:25:02.320><c> also</c><00:25:02.480><c> then</c><00:25:02.720><c> start</c><00:25:02.960><c> to</c><00:25:03.120><c> control</c>

00:25:03.510 --> 00:25:03.520 align:start position:0%
but you can also then start to control
 

00:25:03.520 --> 00:25:05.430 align:start position:0%
but you can also then start to control
the<00:25:03.760><c> traffic</c><00:25:04.080><c> split</c><00:25:04.559><c> and</c><00:25:04.799><c> start</c><00:25:04.960><c> to</c><00:25:05.200><c> test</c>

00:25:05.430 --> 00:25:05.440 align:start position:0%
the traffic split and start to test
 

00:25:05.440 --> 00:25:07.269 align:start position:0%
the traffic split and start to test
which<00:25:05.760><c> versions</c><00:25:06.159><c> of</c><00:25:06.320><c> your</c><00:25:06.480><c> site</c><00:25:06.720><c> and</c><00:25:07.039><c> which</c>

00:25:07.269 --> 00:25:07.279 align:start position:0%
which versions of your site and which
 

00:25:07.279 --> 00:25:09.269 align:start position:0%
which versions of your site and which
versions<00:25:07.679><c> of</c><00:25:07.840><c> all</c><00:25:08.000><c> of</c><00:25:08.080><c> these</c><00:25:08.320><c> resources</c><00:25:09.039><c> are</c>

00:25:09.269 --> 00:25:09.279 align:start position:0%
versions of all of these resources are
 

00:25:09.279 --> 00:25:11.110 align:start position:0%
versions of all of these resources are
going<00:25:09.679><c> are</c><00:25:09.919><c> performing</c><00:25:10.320><c> better.</c><00:25:10.799><c> And</c><00:25:10.960><c> then</c>

00:25:11.110 --> 00:25:11.120 align:start position:0%
going are performing better. And then
 

00:25:11.120 --> 00:25:13.029 align:start position:0%
going are performing better. And then
you<00:25:11.279><c> can</c><00:25:11.440><c> easily</c><00:25:11.760><c> merge</c><00:25:12.000><c> it</c><00:25:12.159><c> or</c><00:25:12.400><c> decide,</c><00:25:12.799><c> okay,</c>

00:25:13.029 --> 00:25:13.039 align:start position:0%
you can easily merge it or decide, okay,
 

00:25:13.039 --> 00:25:14.470 align:start position:0%
you can easily merge it or decide, okay,
that<00:25:13.279><c> was</c><00:25:13.360><c> a</c><00:25:13.440><c> cool</c><00:25:13.600><c> experiment</c><00:25:13.919><c> I</c><00:25:14.080><c> learned.</c><00:25:14.320><c> I</c>

00:25:14.470 --> 00:25:14.480 align:start position:0%
that was a cool experiment I learned. I
 

00:25:14.480 --> 00:25:16.149 align:start position:0%
that was a cool experiment I learned. I
don't<00:25:14.559><c> want</c><00:25:14.640><c> to</c><00:25:14.720><c> merge</c><00:25:14.880><c> it</c><00:25:15.039><c> back.</c><00:25:15.760><c> This</c><00:25:15.919><c> is</c>

00:25:16.149 --> 00:25:16.159 align:start position:0%
don't want to merge it back. This is
 

00:25:16.159 --> 00:25:17.430 align:start position:0%
don't want to merge it back. This is
&gt;&gt; something<00:25:16.400><c> that's</c><00:25:16.640><c> really</c><00:25:16.960><c> cool,</c><00:25:17.120><c> I</c><00:25:17.360><c> think,</c>

00:25:17.430 --> 00:25:17.440 align:start position:0%
&gt;&gt; something that's really cool, I think,
 

00:25:17.440 --> 00:25:18.789 align:start position:0%
&gt;&gt; something that's really cool, I think,
is<00:25:17.679><c> that,</c><00:25:17.840><c> you</c><00:25:18.000><c> know,</c><00:25:18.080><c> we're</c><00:25:18.320><c> looking</c><00:25:18.400><c> at</c><00:25:18.640><c> each</c>

00:25:18.789 --> 00:25:18.799 align:start position:0%
is that, you know, we're looking at each
 

00:25:18.799 --> 00:25:20.789 align:start position:0%
is that, you know, we're looking at each
of<00:25:18.960><c> the</c><00:25:19.360><c> 200</c><00:25:19.760><c> plus</c><00:25:20.080><c> features</c><00:25:20.320><c> that</c><00:25:20.559><c> we've</c>

00:25:20.789 --> 00:25:20.799 align:start position:0%
of the 200 plus features that we've
 

00:25:20.799 --> 00:25:22.870 align:start position:0%
of the 200 plus features that we've
launched<00:25:21.120><c> one</c><00:25:21.279><c> at</c><00:25:21.520><c> a</c><00:25:21.679><c> time,</c><00:25:22.080><c> but</c><00:25:22.320><c> they</c><00:25:22.559><c> all</c><00:25:22.720><c> of</c>

00:25:22.870 --> 00:25:22.880 align:start position:0%
launched one at a time, but they all of
 

00:25:22.880 --> 00:25:24.870 align:start position:0%
launched one at a time, but they all of
course<00:25:23.120><c> build</c><00:25:23.360><c> off</c><00:25:23.520><c> of</c><00:25:23.760><c> each</c><00:25:23.919><c> other.</c><00:25:24.320><c> And</c><00:25:24.720><c> like</c>

00:25:24.870 --> 00:25:24.880 align:start position:0%
course build off of each other. And like
 

00:25:24.880 --> 00:25:26.870 align:start position:0%
course build off of each other. And like
I<00:25:25.039><c> think</c><00:25:25.200><c> it's,</c><00:25:25.679><c> you</c><00:25:25.840><c> know,</c><00:25:26.159><c> calling</c><00:25:26.480><c> out</c><00:25:26.720><c> here</c>

00:25:26.870 --> 00:25:26.880 align:start position:0%
I think it's, you know, calling out here
 

00:25:26.880 --> 00:25:28.390 align:start position:0%
I think it's, you know, calling out here
that<00:25:27.120><c> the</c><00:25:27.200><c> the</c><00:25:27.440><c> stores</c><00:25:27.679><c> we</c><00:25:27.840><c> see</c><00:25:28.000><c> here</c><00:25:28.159><c> running</c>

00:25:28.390 --> 00:25:28.400 align:start position:0%
that the the stores we see here running
 

00:25:28.400 --> 00:25:30.310 align:start position:0%
that the the stores we see here running
through<00:25:28.559><c> an</c><00:25:28.640><c> AB</c><00:25:28.960><c> test</c><00:25:29.360><c> is</c><00:25:29.600><c> the</c><00:25:29.840><c> store</c><00:25:30.000><c> that</c><00:25:30.159><c> you</c>

00:25:30.310 --> 00:25:30.320 align:start position:0%
through an AB test is the store that you
 

00:25:30.320 --> 00:25:32.230 align:start position:0%
through an AB test is the store that you
edited<00:25:30.799><c> just</c><00:25:30.960><c> a</c><00:25:31.200><c> few</c><00:25:31.360><c> sections</c><00:25:31.679><c> up</c><00:25:31.919><c> on</c><00:25:32.080><c> the</c>

00:25:32.230 --> 00:25:32.240 align:start position:0%
edited just a few sections up on the
 

00:25:32.240 --> 00:25:33.990 align:start position:0%
edited just a few sections up on the
page,<00:25:32.640><c> right?</c><00:25:33.120><c> And</c><00:25:33.279><c> and</c><00:25:33.440><c> and</c><00:25:33.679><c> so</c><00:25:33.760><c> we're</c>

00:25:33.990 --> 00:25:34.000 align:start position:0%
page, right? And and and so we're
 

00:25:34.000 --> 00:25:35.430 align:start position:0%
page, right? And and and so we're
putting<00:25:34.159><c> the</c><00:25:34.320><c> power</c><00:25:34.559><c> into</c><00:25:34.799><c> the</c><00:25:34.960><c> hands</c><00:25:35.200><c> of</c><00:25:35.279><c> the</c>

00:25:35.430 --> 00:25:35.440 align:start position:0%
putting the power into the hands of the
 

00:25:35.440 --> 00:25:37.510 align:start position:0%
putting the power into the hands of the
merchant<00:25:36.080><c> to</c><00:25:36.320><c> edit</c><00:25:36.640><c> their</c><00:25:36.799><c> site,</c><00:25:37.120><c> create</c><00:25:37.279><c> a</c>

00:25:37.510 --> 00:25:37.520 align:start position:0%
merchant to edit their site, create a
 

00:25:37.520 --> 00:25:39.750 align:start position:0%
merchant to edit their site, create a
new<00:25:37.600><c> variation</c><00:25:38.159><c> using</c><00:25:38.559><c> Sidekick,</c><00:25:39.360><c> and</c><00:25:39.520><c> then</c>

00:25:39.750 --> 00:25:39.760 align:start position:0%
new variation using Sidekick, and then
 

00:25:39.760 --> 00:25:41.350 align:start position:0%
new variation using Sidekick, and then
test<00:25:40.000><c> that</c><00:25:40.240><c> against</c><00:25:40.559><c> the</c><00:25:40.799><c> current</c><00:25:41.039><c> structure</c>

00:25:41.350 --> 00:25:41.360 align:start position:0%
test that against the current structure
 

00:25:41.360 --> 00:25:42.549 align:start position:0%
test that against the current structure
and<00:25:41.600><c> the</c><00:25:41.760><c> current</c><00:25:41.919><c> page</c><00:25:42.080><c> that</c><00:25:42.240><c> they</c><00:25:42.400><c> have</c>

00:25:42.549 --> 00:25:42.559 align:start position:0%
and the current page that they have
 

00:25:42.559 --> 00:25:44.149 align:start position:0%
and the current page that they have
live.<00:25:43.039><c> These</c><00:25:43.360><c> are</c><00:25:43.520><c> all</c><00:25:43.679><c> things</c><00:25:43.840><c> that</c><00:25:44.000><c> are</c>

00:25:44.149 --> 00:25:44.159 align:start position:0%
live. These are all things that are
 

00:25:44.159 --> 00:25:45.590 align:start position:0%
live. These are all things that are
building<00:25:44.400><c> off</c><00:25:44.559><c> of</c><00:25:44.720><c> each</c><00:25:44.960><c> other.</c>

00:25:45.590 --> 00:25:45.600 align:start position:0%
building off of each other.
 

00:25:45.600 --> 00:25:47.430 align:start position:0%
building off of each other.
&gt;&gt; And<00:25:45.679><c> and</c><00:25:46.000><c> just</c><00:25:46.080><c> a</c><00:25:46.320><c> little</c><00:25:46.480><c> Easter</c><00:25:46.720><c> egg</c><00:25:46.880><c> on</c><00:25:47.200><c> just</c>

00:25:47.430 --> 00:25:47.440 align:start position:0%
&gt;&gt; And and just a little Easter egg on just
 

00:25:47.440 --> 00:25:49.110 align:start position:0%
&gt;&gt; And and just a little Easter egg on just
how<00:25:47.679><c> much</c><00:25:47.919><c> time</c><00:25:48.159><c> and</c><00:25:48.400><c> attention</c><00:25:48.799><c> goes</c><00:25:48.960><c> into</c>

00:25:49.110 --> 00:25:49.120 align:start position:0%
how much time and attention goes into
 

00:25:49.120 --> 00:25:50.710 align:start position:0%
how much time and attention goes into
this<00:25:49.279><c> site.</c><00:25:49.520><c> You</c><00:25:49.679><c> notice</c><00:25:49.919><c> we</c><00:25:50.159><c> updated</c><00:25:50.559><c> the</c>

00:25:50.710 --> 00:25:50.720 align:start position:0%
this site. You notice we updated the
 

00:25:50.720 --> 00:25:53.190 align:start position:0%
this site. You notice we updated the
site<00:25:50.960><c> above.</c><00:25:51.760><c> That</c><00:25:52.000><c> site</c><00:25:52.240><c> is</c><00:25:52.400><c> now</c><00:25:52.640><c> here</c><00:25:52.880><c> live.</c>

00:25:53.190 --> 00:25:53.200 align:start position:0%
site above. That site is now here live.
 

00:25:53.200 --> 00:25:55.269 align:start position:0%
site above. That site is now here live.
So<00:25:53.440><c> like</c><00:25:53.600><c> even</c><00:25:53.840><c> just</c><00:25:54.000><c> the</c><00:25:54.320><c> thought</c><00:25:54.559><c> and</c><00:25:54.880><c> detail</c>

00:25:55.269 --> 00:25:55.279 align:start position:0%
So like even just the thought and detail
 

00:25:55.279 --> 00:25:57.990 align:start position:0%
So like even just the thought and detail
into<00:25:55.679><c> each</c><00:25:56.000><c> part</c><00:25:56.240><c> of</c><00:25:56.720><c> how</c><00:25:56.960><c> we</c><00:25:57.200><c> explain</c><00:25:57.679><c> this</c>

00:25:57.990 --> 00:25:58.000 align:start position:0%
into each part of how we explain this
 

00:25:58.000 --> 00:26:00.230 align:start position:0%
into each part of how we explain this
concept<00:25:58.640><c> has</c><00:25:58.960><c> all</c><00:25:59.120><c> been</c><00:25:59.279><c> here.</c><00:25:59.679><c> But</c><00:25:59.919><c> yes,</c>

00:26:00.230 --> 00:26:00.240 align:start position:0%
concept has all been here. But yes,
 

00:26:00.240 --> 00:26:02.230 align:start position:0%
concept has all been here. But yes,
absolutely.<00:26:00.799><c> The</c><00:26:01.120><c> features</c><00:26:01.520><c> tie</c><00:26:01.760><c> into</c><00:26:02.000><c> each</c>

00:26:02.230 --> 00:26:02.240 align:start position:0%
absolutely. The features tie into each
 

00:26:02.240 --> 00:26:03.830 align:start position:0%
absolutely. The features tie into each
other.

00:26:03.830 --> 00:26:03.840 align:start position:0%
other.
 

00:26:03.840 --> 00:26:06.070 align:start position:0%
other.
&gt;&gt; Yeah,<00:26:04.080><c> it's</c><00:26:04.240><c> so</c><00:26:04.799><c> it's</c><00:26:05.120><c> so</c><00:26:05.360><c> easy</c><00:26:05.520><c> to</c><00:26:05.760><c> just</c><00:26:05.919><c> kind</c>

00:26:06.070 --> 00:26:06.080 align:start position:0%
&gt;&gt; Yeah, it's so it's so easy to just kind
 

00:26:06.080 --> 00:26:07.830 align:start position:0%
&gt;&gt; Yeah, it's so it's so easy to just kind
of<00:26:06.240><c> almost</c><00:26:06.559><c> scroll</c><00:26:06.960><c> past</c><00:26:07.120><c> this.</c><00:26:07.440><c> But</c><00:26:07.520><c> like</c><00:26:07.679><c> you</c>

00:26:07.830 --> 00:26:07.840 align:start position:0%
of almost scroll past this. But like you
 

00:26:07.840 --> 00:26:09.590 align:start position:0%
of almost scroll past this. But like you
got<00:26:08.080><c> like</c><00:26:08.240><c> it</c><00:26:08.400><c> just</c><00:26:08.559><c> the</c><00:26:08.720><c> roll</c><00:26:08.960><c> out</c><00:26:09.200><c> thing</c><00:26:09.360><c> is</c>

00:26:09.590 --> 00:26:09.600 align:start position:0%
got like it just the roll out thing is
 

00:26:09.600 --> 00:26:12.310 align:start position:0%
got like it just the roll out thing is
like<00:26:09.840><c> guys</c><00:26:10.240><c> like</c><00:26:10.400><c> this</c><00:26:10.640><c> is</c><00:26:11.039><c> it's</c><00:26:11.200><c> it's</c><00:26:11.919><c> pretty</c>

00:26:12.310 --> 00:26:12.320 align:start position:0%
like guys like this is it's it's pretty
 

00:26:12.320 --> 00:26:14.630 align:start position:0%
like guys like this is it's it's pretty
insane.<00:26:12.960><c> Like</c><00:26:13.279><c> so</c><00:26:13.679><c> I</c><00:26:13.919><c> know</c><00:26:14.000><c> this</c><00:26:14.240><c> sounds</c><00:26:14.480><c> like</c>

00:26:14.630 --> 00:26:14.640 align:start position:0%
insane. Like so I know this sounds like
 

00:26:14.640 --> 00:26:16.070 align:start position:0%
insane. Like so I know this sounds like
such<00:26:14.799><c> a</c><00:26:14.960><c> basic</c><00:26:15.200><c> feature</c><00:26:15.440><c> but</c><00:26:15.679><c> like</c><00:26:15.919><c> think</c>

00:26:16.070 --> 00:26:16.080 align:start position:0%
such a basic feature but like think
 

00:26:16.080 --> 00:26:17.669 align:start position:0%
such a basic feature but like think
about<00:26:16.240><c> it</c><00:26:16.400><c> here.</c><00:26:16.640><c> Like</c><00:26:16.799><c> we</c><00:26:16.960><c> showed</c><00:26:17.039><c> you</c><00:26:17.279><c> pulse.</c>

00:26:17.669 --> 00:26:17.679 align:start position:0%
about it here. Like we showed you pulse.
 

00:26:17.679 --> 00:26:19.269 align:start position:0%
about it here. Like we showed you pulse.
Pulse<00:26:18.080><c> will</c><00:26:18.320><c> tell</c><00:26:18.400><c> you</c><00:26:18.640><c> hey</c><00:26:18.880><c> there's</c><00:26:19.039><c> a</c><00:26:19.120><c> thing</c>

00:26:19.269 --> 00:26:19.279 align:start position:0%
Pulse will tell you hey there's a thing
 

00:26:19.279 --> 00:26:23.750 align:start position:0%
Pulse will tell you hey there's a thing
that<00:26:19.440><c> could</c><00:26:19.600><c> be</c><00:26:20.080><c> uh</c><00:26:20.240><c> done</c><00:26:20.480><c> better.</c><00:26:21.440><c> Um</c><00:26:22.559><c> uh</c><00:26:22.960><c> now</c>

00:26:23.750 --> 00:26:23.760 align:start position:0%
that could be uh done better. Um uh now
 

00:26:23.760 --> 00:26:26.789 align:start position:0%
that could be uh done better. Um uh now
you<00:26:24.080><c> have</c><00:26:24.320><c> like</c><00:26:24.640><c> the</c><00:26:25.200><c> um</c><00:26:25.600><c> uh</c><00:26:25.840><c> AI</c><00:26:26.240><c> features</c><00:26:26.640><c> in</c>

00:26:26.789 --> 00:26:26.799 align:start position:0%
you have like the um uh AI features in
 

00:26:26.799 --> 00:26:28.789 align:start position:0%
you have like the um uh AI features in
the<00:26:27.039><c> editor</c><00:26:27.440><c> which</c><00:26:27.679><c> you</c><00:26:27.840><c> make</c><00:26:28.080><c> changes</c><00:26:28.640><c> and</c>

00:26:28.789 --> 00:26:28.799 align:start position:0%
the editor which you make changes and
 

00:26:28.799 --> 00:26:30.710 align:start position:0%
the editor which you make changes and
then<00:26:29.039><c> instead</c><00:26:29.279><c> of</c><00:26:29.520><c> just</c><00:26:29.840><c> flipping</c><00:26:30.240><c> it</c><00:26:30.320><c> live</c><00:26:30.559><c> to</c>

00:26:30.710 --> 00:26:30.720 align:start position:0%
then instead of just flipping it live to
 

00:26:30.720 --> 00:26:33.350 align:start position:0%
then instead of just flipping it live to
think<00:26:30.880><c> that</c><00:26:31.279><c> you</c><00:26:31.440><c> know</c><00:26:32.080><c> like</c><00:26:32.320><c> let's</c><00:26:32.559><c> go</c><00:26:33.120><c> you</c>

00:26:33.350 --> 00:26:33.360 align:start position:0%
think that you know like let's go you
 

00:26:33.360 --> 00:26:35.590 align:start position:0%
think that you know like let's go you
create<00:26:33.520><c> a</c><00:26:33.679><c> roll</c><00:26:33.840><c> out.</c><00:26:34.080><c> They</c><00:26:34.320><c> say</c><00:26:34.640><c> hey</c><00:26:34.880><c> I</c><00:26:35.039><c> I</c><00:26:35.120><c> I</c>

00:26:35.590 --> 00:26:35.600 align:start position:0%
create a roll out. They say hey I I I
 

00:26:35.600 --> 00:26:37.190 align:start position:0%
create a roll out. They say hey I I I
think<00:26:35.760><c> this</c><00:26:36.000><c> version</c><00:26:36.240><c> is</c><00:26:36.400><c> better.</c><00:26:36.720><c> you</c><00:26:37.039><c> figure</c>

00:26:37.190 --> 00:26:37.200 align:start position:0%
think this version is better. you figure
 

00:26:37.200 --> 00:26:40.390 align:start position:0%
think this version is better. you figure
out<00:26:37.360><c> if</c><00:26:37.520><c> that's</c><00:26:37.760><c> true.</c><00:26:38.400><c> Um</c><00:26:38.720><c> and</c><00:26:39.279><c> um</c><00:26:40.000><c> uh</c><00:26:40.240><c> you</c>

00:26:40.390 --> 00:26:40.400 align:start position:0%
out if that's true. Um and um uh you
 

00:26:40.400 --> 00:26:43.430 align:start position:0%
out if that's true. Um and um uh you
know<00:26:40.559><c> so</c><00:26:40.720><c> now</c><00:26:41.039><c> it's</c><00:26:41.360><c> like</c><00:26:42.240><c> and</c><00:26:42.799><c> in</c><00:26:42.960><c> our</c><00:26:43.120><c> rollout</c>

00:26:43.430 --> 00:26:43.440 align:start position:0%
know so now it's like and in our rollout
 

00:26:43.440 --> 00:26:45.190 align:start position:0%
know so now it's like and in our rollout
system<00:26:43.679><c> you</c><00:26:43.919><c> can</c><00:26:44.000><c> say</c><00:26:44.159><c> what</c><00:26:44.400><c> happens</c><00:26:44.880><c> after</c>

00:26:45.190 --> 00:26:45.200 align:start position:0%
system you can say what happens after
 

00:26:45.200 --> 00:26:46.789 align:start position:0%
system you can say what happens after
the<00:26:45.360><c> experiment</c><00:26:45.760><c> once</c><00:26:45.919><c> you</c><00:26:46.080><c> have</c><00:26:46.159><c> statistical</c>

00:26:46.789 --> 00:26:46.799 align:start position:0%
the experiment once you have statistical
 

00:26:46.799 --> 00:26:51.110 align:start position:0%
the experiment once you have statistical
confidence<00:26:47.600><c> just</c><00:26:48.480><c> set</c><00:26:48.640><c> it</c><00:26:48.880><c> live.</c><00:26:49.440><c> So</c><00:26:49.760><c> it's</c><00:26:50.240><c> um</c>

00:26:51.110 --> 00:26:51.120 align:start position:0%
confidence just set it live. So it's um
 

00:26:51.120 --> 00:26:53.029 align:start position:0%
confidence just set it live. So it's um
like<00:26:51.440><c> it</c><00:26:51.600><c> it</c><00:26:51.760><c> it</c><00:26:52.000><c> massively</c><00:26:52.480><c> reduces</c><00:26:52.799><c> the</c>

00:26:53.029 --> 00:26:53.039 align:start position:0%
like it it it massively reduces the
 

00:26:53.039 --> 00:26:55.110 align:start position:0%
like it it it massively reduces the
amount<00:26:53.279><c> of</c><00:26:53.600><c> uh</c><00:26:53.760><c> intestinal</c><00:26:54.400><c> fortitude</c><00:26:54.880><c> you</c>

00:26:55.110 --> 00:26:55.120 align:start position:0%
amount of uh intestinal fortitude you
 

00:26:55.120 --> 00:26:56.710 align:start position:0%
amount of uh intestinal fortitude you
need<00:26:55.200><c> to</c><00:26:55.440><c> put</c><00:26:55.679><c> any</c><00:26:55.919><c> kind</c><00:26:56.000><c> of</c><00:26:56.159><c> change</c><00:26:56.480><c> directly</c>

00:26:56.710 --> 00:26:56.720 align:start position:0%
need to put any kind of change directly
 

00:26:56.720 --> 00:26:59.190 align:start position:0%
need to put any kind of change directly
in<00:26:56.960><c> production</c><00:26:57.360><c> of</c><00:26:57.600><c> course</c><00:26:58.080><c> and</c><00:26:58.559><c> um</c><00:26:58.720><c> this</c><00:26:58.960><c> is</c>

00:26:59.190 --> 00:26:59.200 align:start position:0%
in production of course and um this is
 

00:26:59.200 --> 00:27:01.269 align:start position:0%
in production of course and um this is
specifically<00:27:00.240><c> important</c><00:27:00.720><c> because</c><00:27:00.960><c> of</c><00:27:01.120><c> all</c>

00:27:01.269 --> 00:27:01.279 align:start position:0%
specifically important because of all
 

00:27:01.279 --> 00:27:02.789 align:start position:0%
specifically important because of all
these<00:27:01.440><c> agentic</c><00:27:01.919><c> flows</c><00:27:02.240><c> right</c><00:27:02.400><c> like</c><00:27:02.559><c> this</c>

00:27:02.789 --> 00:27:02.799 align:start position:0%
these agentic flows right like this
 

00:27:02.799 --> 00:27:04.390 align:start position:0%
these agentic flows right like this
we're<00:27:03.039><c> building</c><00:27:03.279><c> this</c><00:27:03.600><c> so</c><00:27:03.840><c> that</c><00:27:04.240><c> uh</c>

00:27:04.390 --> 00:27:04.400 align:start position:0%
we're building this so that uh
 

00:27:04.400 --> 00:27:07.269 align:start position:0%
we're building this so that uh
increasingly<00:27:05.360><c> tests</c><00:27:05.679><c> can</c><00:27:05.919><c> be</c><00:27:06.080><c> run</c><00:27:06.640><c> uh</c><00:27:06.799><c> with</c>

00:27:07.269 --> 00:27:07.279 align:start position:0%
increasingly tests can be run uh with
 

00:27:07.279 --> 00:27:10.149 align:start position:0%
increasingly tests can be run uh with
high<00:27:07.600><c> conviction</c><00:27:08.559><c> um</c><00:27:08.720><c> that</c><00:27:08.960><c> are</c><00:27:09.440><c> suggested</c><00:27:09.840><c> by</c>

00:27:10.149 --> 00:27:10.159 align:start position:0%
high conviction um that are suggested by
 

00:27:10.159 --> 00:27:13.269 align:start position:0%
high conviction um that are suggested by
AIS<00:27:10.720><c> and</c><00:27:11.200><c> um</c><00:27:11.840><c> uh</c><00:27:12.080><c> you</c><00:27:12.240><c> know</c><00:27:12.320><c> you</c><00:27:12.480><c> you</c><00:27:12.799><c> can</c><00:27:13.039><c> you</c>

00:27:13.269 --> 00:27:13.279 align:start position:0%
AIS and um uh you know you you can you
 

00:27:13.279 --> 00:27:15.510 align:start position:0%
AIS and um uh you know you you can you
can<00:27:13.360><c> you</c><00:27:13.600><c> can</c><00:27:13.760><c> measure</c>

00:27:15.510 --> 00:27:15.520 align:start position:0%
can you can measure
 

00:27:15.520 --> 00:27:18.230 align:start position:0%
can you can measure
the<00:27:16.080><c> craziest</c><00:27:16.720><c> thing</c><00:27:16.960><c> that</c><00:27:17.200><c> we</c><00:27:17.440><c> have</c><00:27:17.679><c> is</c><00:27:17.919><c> then</c>

00:27:18.230 --> 00:27:18.240 align:start position:0%
the craziest thing that we have is then
 

00:27:18.240 --> 00:27:20.390 align:start position:0%
the craziest thing that we have is then
exactly<00:27:18.559><c> that</c><00:27:18.880><c> thing</c><00:27:19.039><c> we</c><00:27:19.360><c> scrolling</c><00:27:19.679><c> to.</c><00:27:20.159><c> So</c>

00:27:20.390 --> 00:27:20.400 align:start position:0%
exactly that thing we scrolling to. So
 

00:27:20.400 --> 00:27:22.470 align:start position:0%
exactly that thing we scrolling to. So
this<00:27:20.640><c> is</c><00:27:21.039><c> insanity.</c>

00:27:22.470 --> 00:27:22.480 align:start position:0%
this is insanity.
 

00:27:22.480 --> 00:27:26.390 align:start position:0%
this is insanity.
&gt;&gt; So<00:27:22.880><c> please</c><00:27:23.360><c> someone</c><00:27:23.760><c> explain</c><00:27:24.480><c> Stim</c><00:27:24.880><c> Jim.</c><00:27:25.520><c> Uh</c><00:27:26.240><c> I</c>

00:27:26.390 --> 00:27:26.400 align:start position:0%
&gt;&gt; So please someone explain Stim Jim. Uh I
 

00:27:26.400 --> 00:27:27.909 align:start position:0%
&gt;&gt; So please someone explain Stim Jim. Uh I
think<00:27:26.640><c> the</c><00:27:26.799><c> best</c><00:27:26.960><c> name</c><00:27:27.120><c> ever.</c>

00:27:27.909 --> 00:27:27.919 align:start position:0%
think the best name ever.
 

00:27:27.919 --> 00:27:29.110 align:start position:0%
think the best name ever.
&gt;&gt; I<00:27:28.159><c> think</c><00:27:28.240><c> we</c><00:27:28.400><c> need</c><00:27:28.480><c> to</c><00:27:28.559><c> spend</c><00:27:28.720><c> a</c><00:27:28.799><c> little</c><00:27:28.880><c> bit</c><00:27:29.039><c> of</c>

00:27:29.110 --> 00:27:29.120 align:start position:0%
&gt;&gt; I think we need to spend a little bit of
 

00:27:29.120 --> 00:27:31.590 align:start position:0%
&gt;&gt; I think we need to spend a little bit of
time<00:27:29.200><c> on</c><00:27:29.360><c> the</c><00:27:29.520><c> name</c><00:27:29.840><c> specifically</c>

00:27:31.590 --> 00:27:31.600 align:start position:0%
time on the name specifically
 

00:27:31.600 --> 00:27:33.350 align:start position:0%
time on the name specifically
is<00:27:31.760><c> a</c><00:27:31.919><c> great</c><00:27:32.080><c> name.</c><00:27:32.320><c> How</c><00:27:32.480><c> did</c><00:27:32.640><c> we</c><00:27:32.799><c> get</c><00:27:32.880><c> there</c>

00:27:33.350 --> 00:27:33.360 align:start position:0%
is a great name. How did we get there
 

00:27:33.360 --> 00:27:36.549 align:start position:0%
is a great name. How did we get there
and<00:27:33.679><c> what</c><00:27:33.919><c> does</c><00:27:34.080><c> it</c><00:27:34.320><c> do?</c><00:27:35.204><c> [snorts]</c>

00:27:36.549 --> 00:27:36.559 align:start position:0%
and what does it do? [snorts]
 

00:27:36.559 --> 00:27:36.870 align:start position:0%
and what does it do? [snorts]
&gt;&gt; Everyone.

00:27:36.870 --> 00:27:36.880 align:start position:0%
&gt;&gt; Everyone.
 

00:27:36.880 --> 00:27:38.390 align:start position:0%
&gt;&gt; Everyone.
&gt;&gt; Okay.<00:27:37.039><c> Who's</c><00:27:37.279><c> going</c><00:27:37.360><c> to</c><00:27:37.440><c> take</c><00:27:37.600><c> this</c><00:27:37.760><c> one?</c>

00:27:38.390 --> 00:27:38.400 align:start position:0%
&gt;&gt; Okay. Who's going to take this one?
 

00:27:38.400 --> 00:27:39.350 align:start position:0%
&gt;&gt; Okay. Who's going to take this one?
Who's<00:27:38.479><c> [laughter]</c><00:27:38.640><c> gonna</c><00:27:38.799><c> take</c><00:27:38.960><c> this</c><00:27:39.120><c> one?</c>

00:27:39.350 --> 00:27:39.360 align:start position:0%
Who's [laughter] gonna take this one?
 

00:27:39.360 --> 00:27:40.710 align:start position:0%
Who's [laughter] gonna take this one?
Everyone's<00:27:39.679><c> been</c><00:27:39.840><c> joing.</c><00:27:40.240><c> Okay.</c><00:27:40.400><c> I'm</c><00:27:40.559><c> I'm</c>

00:27:40.710 --> 00:27:40.720 align:start position:0%
Everyone's been joing. Okay. I'm I'm
 

00:27:40.720 --> 00:27:41.430 align:start position:0%
Everyone's been joing. Okay. I'm I'm
gonna<00:27:40.880><c> take</c><00:27:40.960><c> this</c><00:27:41.120><c> one.</c>

00:27:41.430 --> 00:27:41.440 align:start position:0%
gonna take this one.
 

00:27:41.440 --> 00:27:42.710 align:start position:0%
gonna take this one.
&gt;&gt; Vanessa,<00:27:41.919><c> you</c><00:27:42.080><c> got</c><00:27:42.240><c> it.</c>

00:27:42.710 --> 00:27:42.720 align:start position:0%
&gt;&gt; Vanessa, you got it.
 

00:27:42.720 --> 00:27:45.110 align:start position:0%
&gt;&gt; Vanessa, you got it.
&gt;&gt; Okay.<00:27:43.039><c> Sim</c><00:27:43.360><c> Jim.</c><00:27:43.840><c> Sim</c><00:27:44.240><c> Jim.</c><00:27:44.559><c> I</c><00:27:44.799><c> actually</c><00:27:44.960><c> had</c>

00:27:45.110 --> 00:27:45.120 align:start position:0%
&gt;&gt; Okay. Sim Jim. Sim Jim. I actually had
 

00:27:45.120 --> 00:27:46.630 align:start position:0%
&gt;&gt; Okay. Sim Jim. Sim Jim. I actually had
to<00:27:45.279><c> explain</c><00:27:45.520><c> it</c><00:27:45.679><c> a</c><00:27:45.919><c> couple</c><00:27:46.080><c> times</c><00:27:46.240><c> this</c><00:27:46.480><c> week</c>

00:27:46.630 --> 00:27:46.640 align:start position:0%
to explain it a couple times this week
 

00:27:46.640 --> 00:27:47.990 align:start position:0%
to explain it a couple times this week
to<00:27:46.880><c> some</c><00:27:47.039><c> folks</c><00:27:47.200><c> who</c><00:27:47.360><c> weren't</c><00:27:47.600><c> familiar</c><00:27:47.840><c> with</c>

00:27:47.990 --> 00:27:48.000 align:start position:0%
to some folks who weren't familiar with
 

00:27:48.000 --> 00:27:50.230 align:start position:0%
to some folks who weren't familiar with
it.<00:27:48.320><c> Here,</c><00:27:48.559><c> here's</c><00:27:48.880><c> the</c><00:27:49.520><c> think</c><00:27:49.760><c> about</c><00:27:50.000><c> playing</c>

00:27:50.230 --> 00:27:50.240 align:start position:0%
it. Here, here's the think about playing
 

00:27:50.240 --> 00:27:52.630 align:start position:0%
it. Here, here's the think about playing
a<00:27:50.400><c> sport.</c><00:27:50.960><c> A</c><00:27:51.120><c> gym</c><00:27:51.360><c> is</c><00:27:51.600><c> where</c><00:27:51.840><c> you</c><00:27:52.000><c> go</c><00:27:52.159><c> to</c><00:27:52.400><c> work</c>

00:27:52.630 --> 00:27:52.640 align:start position:0%
a sport. A gym is where you go to work
 

00:27:52.640 --> 00:27:54.789 align:start position:0%
a sport. A gym is where you go to work
out<00:27:53.039><c> so</c><00:27:53.279><c> you</c><00:27:53.440><c> can</c><00:27:53.760><c> do</c><00:27:54.000><c> well</c><00:27:54.159><c> at</c><00:27:54.320><c> that</c><00:27:54.559><c> sport</c>

00:27:54.789 --> 00:27:54.799 align:start position:0%
out so you can do well at that sport
 

00:27:54.799 --> 00:27:56.630 align:start position:0%
out so you can do well at that sport
when<00:27:55.039><c> you</c><00:27:55.120><c> go</c><00:27:55.200><c> on</c><00:27:55.360><c> the</c><00:27:55.520><c> playing</c><00:27:55.679><c> field.</c><00:27:56.399><c> That</c>

00:27:56.630 --> 00:27:56.640 align:start position:0%
when you go on the playing field. That
 

00:27:56.640 --> 00:27:59.190 align:start position:0%
when you go on the playing field. That
is<00:27:56.799><c> what</c><00:27:57.039><c> this</c><00:27:57.279><c> is.</c><00:27:58.000><c> Okay.</c><00:27:58.480><c> And</c><00:27:58.720><c> when</c><00:27:58.880><c> we</c><00:27:58.960><c> say</c>

00:27:59.190 --> 00:27:59.200 align:start position:0%
is what this is. Okay. And when we say
 

00:27:59.200 --> 00:28:01.269 align:start position:0%
is what this is. Okay. And when we say
simulator,<00:27:59.760><c> it's</c><00:28:00.080><c> because</c><00:28:00.559><c> we</c><00:28:00.799><c> know</c><00:28:00.880><c> a</c><00:28:01.120><c> lot</c><00:28:01.200><c> of</c>

00:28:01.269 --> 00:28:01.279 align:start position:0%
simulator, it's because we know a lot of
 

00:28:01.279 --> 00:28:02.549 align:start position:0%
simulator, it's because we know a lot of
folks,<00:28:01.520><c> we</c><00:28:01.760><c> just</c><00:28:01.840><c> talked</c><00:28:02.000><c> about</c><00:28:02.159><c> launching</c>

00:28:02.549 --> 00:28:02.559 align:start position:0%
folks, we just talked about launching
 

00:28:02.559 --> 00:28:04.710 align:start position:0%
folks, we just talked about launching
with<00:28:02.799><c> confidence</c><00:28:03.440><c> in</c><00:28:03.679><c> the</c><00:28:03.840><c> one</c><00:28:04.000><c> above</c><00:28:04.399><c> about</c>

00:28:04.710 --> 00:28:04.720 align:start position:0%
with confidence in the one above about
 

00:28:04.720 --> 00:28:06.470 align:start position:0%
with confidence in the one above about
AB<00:28:05.120><c> testing</c><00:28:05.360><c> and</c><00:28:05.600><c> you</c><00:28:05.679><c> know</c><00:28:05.840><c> rollouts</c><00:28:06.240><c> and</c>

00:28:06.470 --> 00:28:06.480 align:start position:0%
AB testing and you know rollouts and
 

00:28:06.480 --> 00:28:07.590 align:start position:0%
AB testing and you know rollouts and
launching<00:28:06.799><c> with</c><00:28:06.960><c> confidence</c><00:28:07.360><c> using</c>

00:28:07.590 --> 00:28:07.600 align:start position:0%
launching with confidence using
 

00:28:07.600 --> 00:28:09.830 align:start position:0%
launching with confidence using
rollouts.<00:28:08.640><c> But</c><00:28:08.799><c> Simjim</c><00:28:09.360><c> allows</c><00:28:09.600><c> you</c><00:28:09.679><c> to</c>

00:28:09.830 --> 00:28:09.840 align:start position:0%
rollouts. But Simjim allows you to
 

00:28:09.840 --> 00:28:11.669 align:start position:0%
rollouts. But Simjim allows you to
launch<00:28:10.080><c> with</c><00:28:10.320><c> confidence</c><00:28:10.880><c> when</c><00:28:11.120><c> you</c><00:28:11.360><c> don't</c>

00:28:11.669 --> 00:28:11.679 align:start position:0%
launch with confidence when you don't
 

00:28:11.679 --> 00:28:14.310 align:start position:0%
launch with confidence when you don't
quite<00:28:12.159><c> have</c><00:28:12.960><c> potentially</c><00:28:13.520><c> the</c><00:28:13.840><c> traffic</c><00:28:14.159><c> or</c>

00:28:14.310 --> 00:28:14.320 align:start position:0%
quite have potentially the traffic or
 

00:28:14.320 --> 00:28:16.470 align:start position:0%
quite have potentially the traffic or
you<00:28:14.480><c> don't</c><00:28:14.640><c> really</c><00:28:14.799><c> want</c><00:28:14.960><c> to</c><00:28:15.279><c> test</c><00:28:15.600><c> with</c><00:28:15.760><c> real</c>

00:28:16.470 --> 00:28:16.480 align:start position:0%
you don't really want to test with real
 

00:28:16.480 --> 00:28:19.110 align:start position:0%
you don't really want to test with real
humans,<00:28:17.279><c> uh,</c><00:28:17.440><c> real</c><00:28:17.760><c> consumers.</c><00:28:18.640><c> We</c><00:28:18.799><c> said,</c>

00:28:19.110 --> 00:28:19.120 align:start position:0%
humans, uh, real consumers. We said,
 

00:28:19.120 --> 00:28:20.310 align:start position:0%
humans, uh, real consumers. We said,
okay,<00:28:19.360><c> what</c><00:28:19.520><c> are</c><00:28:19.600><c> we</c><00:28:19.760><c> going</c><00:28:19.760><c> to</c><00:28:19.919><c> do</c><00:28:20.000><c> for</c><00:28:20.159><c> those</c>

00:28:20.310 --> 00:28:20.320 align:start position:0%
okay, what are we going to do for those
 

00:28:20.320 --> 00:28:21.350 align:start position:0%
okay, what are we going to do for those
people?<00:28:20.559><c> Because</c><00:28:20.799><c> we</c><00:28:21.039><c> are</c><00:28:21.200><c> the</c>

00:28:21.350 --> 00:28:21.360 align:start position:0%
people? Because we are the
 

00:28:21.360 --> 00:28:22.789 align:start position:0%
people? Because we are the
entrepreneurship<00:28:22.000><c> company.</c><00:28:22.320><c> We</c><00:28:22.559><c> help</c>

00:28:22.789 --> 00:28:22.799 align:start position:0%
entrepreneurship company. We help
 

00:28:22.799 --> 00:28:24.789 align:start position:0%
entrepreneurship company. We help
everybody<00:28:23.440><c> grow.</c><00:28:24.159><c> And</c><00:28:24.320><c> a</c><00:28:24.480><c> lot</c><00:28:24.559><c> of</c><00:28:24.640><c> those</c>

00:28:24.789 --> 00:28:24.799 align:start position:0%
everybody grow. And a lot of those
 

00:28:24.799 --> 00:28:26.310 align:start position:0%
everybody grow. And a lot of those
people<00:28:24.960><c> don't</c><00:28:25.120><c> have</c><00:28:25.200><c> traffic</c><00:28:25.520><c> yet.</c><00:28:25.919><c> We</c><00:28:26.080><c> took</c>

00:28:26.310 --> 00:28:26.320 align:start position:0%
people don't have traffic yet. We took
 

00:28:26.320 --> 00:28:29.269 align:start position:0%
people don't have traffic yet. We took
all<00:28:26.559><c> of</c><00:28:26.640><c> our</c><00:28:26.880><c> knowledge</c><00:28:27.600><c> across</c><00:28:28.320><c> the</c><00:28:28.640><c> decades</c>

00:28:29.269 --> 00:28:29.279 align:start position:0%
all of our knowledge across the decades
 

00:28:29.279 --> 00:28:32.149 align:start position:0%
all of our knowledge across the decades
of<00:28:29.600><c> building</c><00:28:30.080><c> online</c><00:28:30.480><c> stores</c><00:28:31.120><c> and</c><00:28:31.360><c> we</c><00:28:31.600><c> built</c>

00:28:32.149 --> 00:28:32.159 align:start position:0%
of building online stores and we built
 

00:28:32.159 --> 00:28:35.190 align:start position:0%
of building online stores and we built
AI<00:28:32.559><c> shoppers</c><00:28:33.039><c> that</c><00:28:33.440><c> represent</c><00:28:34.080><c> what</c><00:28:34.399><c> we</c><00:28:34.720><c> see</c>

00:28:35.190 --> 00:28:35.200 align:start position:0%
AI shoppers that represent what we see
 

00:28:35.200 --> 00:28:38.549 align:start position:0%
AI shoppers that represent what we see
real<00:28:35.520><c> humans</c><00:28:36.000><c> do.</c><00:28:36.880><c> And</c><00:28:37.039><c> it's</c><00:28:37.200><c> not</c><00:28:37.840><c> that.</c><00:28:38.320><c> So</c>

00:28:38.549 --> 00:28:38.559 align:start position:0%
real humans do. And it's not that. So
 

00:28:38.559 --> 00:28:40.710 align:start position:0%
real humans do. And it's not that. So
the<00:28:38.880><c> like</c><00:28:39.120><c> the</c><00:28:39.520><c> craziest</c><00:28:40.000><c> thing</c><00:28:40.159><c> about</c><00:28:40.320><c> it</c><00:28:40.559><c> is</c>

00:28:40.710 --> 00:28:40.720 align:start position:0%
the like the craziest thing about it is
 

00:28:40.720 --> 00:28:43.350 align:start position:0%
the like the craziest thing about it is
that<00:28:40.880><c> it's</c><00:28:41.120><c> we</c><00:28:41.360><c> are</c><00:28:41.520><c> actually</c><00:28:42.159><c> um</c><00:28:43.039><c> what</c><00:28:43.200><c> what</c>

00:28:43.350 --> 00:28:43.360 align:start position:0%
that it's we are actually um what what
 

00:28:43.360 --> 00:28:45.909 align:start position:0%
that it's we are actually um what what
what<00:28:43.600><c> we</c><00:28:43.840><c> do</c><00:28:44.000><c> is</c><00:28:44.159><c> we</c><00:28:44.399><c> are</c><00:28:44.640><c> creating</c><00:28:45.200><c> simulated</c>

00:28:45.909 --> 00:28:45.919 align:start position:0%
what we do is we are creating simulated
 

00:28:45.919 --> 00:28:48.710 align:start position:0%
what we do is we are creating simulated
versions<00:28:46.399><c> of</c><00:28:46.640><c> the</c><00:28:46.880><c> people</c><00:28:47.679><c> that</c><00:28:47.919><c> are</c><00:28:48.240><c> like</c>

00:28:48.710 --> 00:28:48.720 align:start position:0%
versions of the people that are like
 

00:28:48.720 --> 00:28:51.990 align:start position:0%
versions of the people that are like
ones<00:28:49.120><c> that</c><00:28:49.360><c> are</c><00:28:50.000><c> like</c><00:28:50.880><c> usually</c><00:28:51.279><c> browsing</c><00:28:51.679><c> on</c>

00:28:51.990 --> 00:28:52.000 align:start position:0%
ones that are like usually browsing on
 

00:28:52.000 --> 00:28:54.470 align:start position:0%
ones that are like usually browsing on
your<00:28:52.320><c> particular</c><00:28:52.720><c> store.</c><00:28:53.760><c> Basically</c><00:28:54.240><c> with</c>

00:28:54.470 --> 00:28:54.480 align:start position:0%
your particular store. Basically with
 

00:28:54.480 --> 00:28:56.710 align:start position:0%
your particular store. Basically with
this<00:28:54.880><c> with</c><00:28:55.120><c> this</c><00:28:55.360><c> system</c><00:28:55.919><c> we</c><00:28:56.240><c> can</c><00:28:56.399><c> take</c><00:28:56.559><c> your</c>

00:28:56.710 --> 00:28:56.720 align:start position:0%
this with this system we can take your
 

00:28:56.720 --> 00:28:59.990 align:start position:0%
this with this system we can take your
rollouts<00:28:57.279><c> and</c><00:28:57.520><c> and</c><00:28:58.159><c> simulate</c><00:28:58.720><c> them</c><00:28:59.120><c> how</c><00:28:59.520><c> how</c>

00:28:59.990 --> 00:29:00.000 align:start position:0%
rollouts and and simulate them how how
 

00:29:00.000 --> 00:29:04.070 align:start position:0%
rollouts and and simulate them how how
to<00:29:00.240><c> the</c><00:29:00.799><c> uh</c><00:29:00.960><c> best</c><00:29:02.080><c> um</c><00:29:02.799><c> knowledge</c><00:29:03.200><c> of</c><00:29:03.440><c> AI</c><00:29:03.840><c> based</c>

00:29:04.070 --> 00:29:04.080 align:start position:0%
to the uh best um knowledge of AI based
 

00:29:04.080 --> 00:29:05.750 align:start position:0%
to the uh best um knowledge of AI based
on<00:29:04.240><c> the</c><00:29:04.399><c> personas</c><00:29:04.960><c> of</c><00:29:05.279><c> people</c><00:29:05.520><c> who</c><00:29:05.600><c> are</c>

00:29:05.750 --> 00:29:05.760 align:start position:0%
on the personas of people who are
 

00:29:05.760 --> 00:29:08.070 align:start position:0%
on the personas of people who are
visiting<00:29:06.080><c> you</c><00:29:06.480><c> actually</c><00:29:06.799><c> clicking</c><00:29:07.200><c> around</c><00:29:07.520><c> on</c>

00:29:08.070 --> 00:29:08.080 align:start position:0%
visiting you actually clicking around on
 

00:29:08.080 --> 00:29:10.870 align:start position:0%
visiting you actually clicking around on
the<00:29:08.320><c> store</c><00:29:08.640><c> on</c><00:29:08.799><c> the</c><00:29:09.279><c> design</c><00:29:09.679><c> changes</c><00:29:10.559><c> and</c>

00:29:10.870 --> 00:29:10.880 align:start position:0%
the store on the design changes and
 

00:29:10.880 --> 00:29:12.549 align:start position:0%
the store on the design changes and
looking<00:29:11.039><c> at</c><00:29:11.279><c> whatever</c><00:29:11.679><c> metrics</c><00:29:12.080><c> you're</c>

00:29:12.549 --> 00:29:12.559 align:start position:0%
looking at whatever metrics you're
 

00:29:12.559 --> 00:29:15.669 align:start position:0%
looking at whatever metrics you're
you're<00:29:12.880><c> going</c><00:29:13.120><c> for</c><00:29:13.760><c> and</c><00:29:14.480><c> predict</c><00:29:14.799><c> the</c><00:29:15.120><c> future.</c>

00:29:15.669 --> 00:29:15.679 align:start position:0%
you're going for and predict the future.
 

00:29:15.679 --> 00:29:17.750 align:start position:0%
you're going for and predict the future.
And<00:29:15.919><c> this</c><00:29:16.080><c> is</c><00:29:16.559><c> delivering</c><00:29:16.960><c> a</c><00:29:17.200><c> thing</c><00:29:17.360><c> that</c><00:29:17.600><c> is</c>

00:29:17.750 --> 00:29:17.760 align:start position:0%
And this is delivering a thing that is
 

00:29:17.760 --> 00:29:19.830 align:start position:0%
And this is delivering a thing that is
just<00:29:18.000><c> kind</c><00:29:18.080><c> of</c><00:29:18.240><c> blowing</c><00:29:18.559><c> our</c><00:29:18.799><c> minds</c><00:29:19.120><c> because</c>

00:29:19.830 --> 00:29:19.840 align:start position:0%
just kind of blowing our minds because
 

00:29:19.840 --> 00:29:24.470 align:start position:0%
just kind of blowing our minds because
it's<00:29:20.399><c> um</c><00:29:20.640><c> it</c><00:29:20.880><c> is</c><00:29:21.520><c> we</c><00:29:21.840><c> found</c><00:29:22.080><c> it</c><00:29:22.399><c> to</c><00:29:22.640><c> be</c><00:29:23.440><c> um</c>

00:29:24.470 --> 00:29:24.480 align:start position:0%
it's um it is we found it to be um
 

00:29:24.480 --> 00:29:27.110 align:start position:0%
it's um it is we found it to be um
extremely<00:29:25.120><c> accurate.</c><00:29:25.840><c> Uh</c><00:29:26.159><c> it</c><00:29:26.559><c> for</c><00:29:26.880><c> something</c>

00:29:27.110 --> 00:29:27.120 align:start position:0%
extremely accurate. Uh it for something
 

00:29:27.120 --> 00:29:29.830 align:start position:0%
extremely accurate. Uh it for something
that<00:29:27.360><c> is</c><00:29:28.080><c> for</c><00:29:28.320><c> for</c><00:29:28.399><c> for</c><00:29:28.799><c> what</c><00:29:28.960><c> it</c><00:29:29.200><c> is.</c><00:29:29.600><c> And</c>

00:29:29.830 --> 00:29:29.840 align:start position:0%
that is for for for what it is. And
 

00:29:29.840 --> 00:29:32.549 align:start position:0%
that is for for for what it is. And
again<00:29:30.080><c> an</c><00:29:30.320><c> AB</c><00:29:30.720><c> test</c><00:29:31.520><c> is</c><00:29:31.840><c> something</c><00:29:32.080><c> that</c><00:29:32.320><c> like</c>

00:29:32.549 --> 00:29:32.559 align:start position:0%
again an AB test is something that like
 

00:29:32.559 --> 00:29:35.029 align:start position:0%
again an AB test is something that like
is<00:29:32.880><c> super</c><00:29:33.120><c> good</c><00:29:33.279><c> when</c><00:29:33.520><c> you're</c>

00:29:35.029 --> 00:29:35.039 align:start position:0%
is super good when you're
 

00:29:35.039 --> 00:29:37.029 align:start position:0%
is super good when you're
when<00:29:35.200><c> then</c><00:29:36.240><c> I</c><00:29:36.399><c> don't</c><00:29:36.480><c> know</c><00:29:36.640><c> when</c><00:29:36.799><c> you're</c>

00:29:37.029 --> 00:29:37.039 align:start position:0%
when then I don't know when you're
 

00:29:37.039 --> 00:29:39.350 align:start position:0%
when then I don't know when you're
fashion<00:29:37.360><c> Nova</c><00:29:37.760><c> you</c><00:29:38.000><c> can</c><00:29:38.080><c> run</c><00:29:38.240><c> AB</c><00:29:38.640><c> tests</c><00:29:38.880><c> in</c><00:29:39.120><c> in</c>

00:29:39.350 --> 00:29:39.360 align:start position:0%
fashion Nova you can run AB tests in in
 

00:29:39.360 --> 00:29:40.710 align:start position:0%
fashion Nova you can run AB tests in in
a<00:29:39.520><c> couple</c><00:29:39.600><c> of</c><00:29:39.760><c> minutes</c><00:29:40.000><c> given</c><00:29:40.240><c> the</c><00:29:40.480><c> traffic</c>

00:29:40.710 --> 00:29:40.720 align:start position:0%
a couple of minutes given the traffic
 

00:29:40.720 --> 00:29:44.310 align:start position:0%
a couple of minutes given the traffic
you<00:29:40.960><c> have.</c><00:29:41.840><c> If</c><00:29:42.399><c> uh</c><00:29:42.640><c> you</c><00:29:43.279><c> are</c><00:29:43.440><c> starting</c><00:29:44.000><c> it's</c>

00:29:44.310 --> 00:29:44.320 align:start position:0%
you have. If uh you are starting it's
 

00:29:44.320 --> 00:29:45.909 align:start position:0%
you have. If uh you are starting it's
going<00:29:44.399><c> to</c><00:29:44.480><c> take</c><00:29:44.799><c> sometimes</c><00:29:45.279><c> for</c><00:29:45.600><c> real</c>

00:29:45.909 --> 00:29:45.919 align:start position:0%
going to take sometimes for real
 

00:29:45.919 --> 00:29:47.909 align:start position:0%
going to take sometimes for real
statistical<00:29:46.559><c> relevance</c><00:29:46.960><c> on</c><00:29:47.120><c> a</c><00:29:47.360><c> small</c><00:29:47.600><c> detail</c>

00:29:47.909 --> 00:29:47.919 align:start position:0%
statistical relevance on a small detail
 

00:29:47.919 --> 00:29:50.549 align:start position:0%
statistical relevance on a small detail
change<00:29:48.320><c> months</c><00:29:48.960><c> right</c><00:29:49.520><c> now</c><00:29:49.679><c> it</c><00:29:49.919><c> doesn't</c><00:29:50.399><c> know</c>

00:29:50.549 --> 00:29:50.559 align:start position:0%
change months right now it doesn't know
 

00:29:50.559 --> 00:29:53.430 align:start position:0%
change months right now it doesn't know
you<00:29:50.799><c> can</c><00:29:50.880><c> just</c><00:29:51.120><c> go</c><00:29:51.440><c> and</c><00:29:51.840><c> uh</c><00:29:52.000><c> simulate</c><00:29:52.399><c> it</c><00:29:52.720><c> and</c>

00:29:53.430 --> 00:29:53.440 align:start position:0%
you can just go and uh simulate it and
 

00:29:53.440 --> 00:29:55.269 align:start position:0%
you can just go and uh simulate it and
that<00:29:53.679><c> is</c><00:29:53.840><c> a</c><00:29:54.080><c> game</c><00:29:54.320><c> changer</c><00:29:54.559><c> I</c><00:29:54.720><c> don't</c><00:29:54.880><c> we</c><00:29:55.200><c> not</c>

00:29:55.269 --> 00:29:55.279 align:start position:0%
that is a game changer I don't we not
 

00:29:55.279 --> 00:29:56.950 align:start position:0%
that is a game changer I don't we not
aware<00:29:55.600><c> of</c><00:29:55.760><c> anyone</c><00:29:56.159><c> having</c><00:29:56.399><c> done</c><00:29:56.559><c> this</c><00:29:56.799><c> or</c>

00:29:56.950 --> 00:29:56.960 align:start position:0%
aware of anyone having done this or
 

00:29:56.960 --> 00:29:59.029 align:start position:0%
aware of anyone having done this or
having<00:29:57.200><c> used</c><00:29:57.440><c> AI</c><00:29:57.760><c> in</c><00:29:58.000><c> this</c><00:29:58.240><c> way</c><00:29:58.559><c> it's</c><00:29:58.799><c> an</c>

00:29:59.029 --> 00:29:59.039 align:start position:0%
having used AI in this way it's an
 

00:29:59.039 --> 00:30:02.950 align:start position:0%
having used AI in this way it's an
incredible<00:30:00.000><c> breakthrough</c><00:30:00.960><c> from</c><00:30:01.279><c> our</c><00:30:01.760><c> uh</c><00:30:02.240><c> um</c>

00:30:02.950 --> 00:30:02.960 align:start position:0%
incredible breakthrough from our uh um
 

00:30:02.960 --> 00:30:06.310 align:start position:0%
incredible breakthrough from our uh um
from<00:30:03.279><c> our</c><00:30:03.520><c> teams</c><00:30:04.000><c> and</c><00:30:04.480><c> uh</c><00:30:04.880><c> uh</c><00:30:05.120><c> in</c><00:30:05.200><c> in</c><00:30:05.279><c> in</c><00:30:05.520><c> in</c><00:30:06.080><c> our</c>

00:30:06.310 --> 00:30:06.320 align:start position:0%
from our teams and uh uh in in in in our
 

00:30:06.320 --> 00:30:08.789 align:start position:0%
from our teams and uh uh in in in in our
machine<00:30:06.559><c> learning</c><00:30:06.880><c> labs</c><00:30:07.600><c> the</c><00:30:07.840><c> the</c><00:30:08.159><c> term</c><00:30:08.399><c> is</c>

00:30:08.789 --> 00:30:08.799 align:start position:0%
machine learning labs the the term is
 

00:30:08.799 --> 00:30:11.510 align:start position:0%
machine learning labs the the term is
sufficiently<00:30:09.279><c> nerdy</c><00:30:09.919><c> uh</c><00:30:10.080><c> gyms</c><00:30:10.559><c> are</c><00:30:10.799><c> the</c>

00:30:11.510 --> 00:30:11.520 align:start position:0%
sufficiently nerdy uh gyms are the
 

00:30:11.520 --> 00:30:14.310 align:start position:0%
sufficiently nerdy uh gyms are the
environments<00:30:12.159><c> that</c><00:30:12.799><c> um</c><00:30:13.440><c> uh</c><00:30:13.679><c> reinforcement</c>

00:30:14.310 --> 00:30:14.320 align:start position:0%
environments that um uh reinforcement
 

00:30:14.320 --> 00:30:16.230 align:start position:0%
environments that um uh reinforcement
learning<00:30:15.200><c> runs</c><00:30:15.440><c> in.</c><00:30:15.760><c> And</c><00:30:16.080><c> um</c>

00:30:16.230 --> 00:30:16.240 align:start position:0%
learning runs in. And um
 

00:30:16.240 --> 00:30:17.635 align:start position:0%
learning runs in. And um
&gt;&gt; yeah,<00:30:16.480><c> that's</c><00:30:16.640><c> the</c><00:30:16.720><c> nerdy</c><00:30:17.120><c> version</c><00:30:17.360><c> of</c><00:30:17.520><c> the</c>

00:30:17.635 --> 00:30:17.645 align:start position:0%
&gt;&gt; yeah, that's the nerdy version of the
 

00:30:17.645 --> 00:30:18.950 align:start position:0%
&gt;&gt; yeah, that's the nerdy version of the
[laughter]

00:30:18.950 --> 00:30:18.960 align:start position:0%
[laughter]
 

00:30:18.960 --> 00:30:20.950 align:start position:0%
[laughter]
&gt;&gt; me<00:30:19.120><c> that</c><00:30:19.279><c> want</c><00:30:19.440><c> to</c><00:30:19.600><c> like</c><00:30:19.760><c> play</c><00:30:20.159><c> like</c><00:30:20.480><c> Shopify</c>

00:30:20.950 --> 00:30:20.960 align:start position:0%
&gt;&gt; me that want to like play like Shopify
 

00:30:20.960 --> 00:30:22.710 align:start position:0%
&gt;&gt; me that want to like play like Shopify
the<00:30:21.200><c> video</c><00:30:21.440><c> game.</c><00:30:21.760><c> Like</c><00:30:21.919><c> I</c><00:30:22.080><c> imagine</c><00:30:22.399><c> like</c><00:30:22.559><c> a</c>

00:30:22.710 --> 00:30:22.720 align:start position:0%
the video game. Like I imagine like a
 

00:30:22.720 --> 00:30:24.310 align:start position:0%
the video game. Like I imagine like a
kind<00:30:22.799><c> of</c><00:30:22.880><c> Sim</c><00:30:23.200><c> City</c><00:30:23.520><c> where</c><00:30:23.760><c> you're</c><00:30:23.919><c> just</c><00:30:24.080><c> like</c>

00:30:24.310 --> 00:30:24.320 align:start position:0%
kind of Sim City where you're just like
 

00:30:24.320 --> 00:30:25.990 align:start position:0%
kind of Sim City where you're just like
you're<00:30:24.559><c> only</c><00:30:24.799><c> living</c><00:30:24.960><c> in</c><00:30:25.200><c> the</c><00:30:25.279><c> simulation</c><00:30:25.760><c> all</c>

00:30:25.990 --> 00:30:26.000 align:start position:0%
you're only living in the simulation all
 

00:30:26.000 --> 00:30:27.190 align:start position:0%
you're only living in the simulation all
the<00:30:26.240><c> time.</c>

00:30:27.190 --> 00:30:27.200 align:start position:0%
the time.
 

00:30:27.200 --> 00:30:28.549 align:start position:0%
the time.
&gt;&gt; Yeah.<00:30:28.159><c> It's</c>

00:30:28.549 --> 00:30:28.559 align:start position:0%
&gt;&gt; Yeah. It's
 

00:30:28.559 --> 00:30:30.149 align:start position:0%
&gt;&gt; Yeah. It's
&gt;&gt; also<00:30:28.799><c> shout</c><00:30:29.039><c> out</c><00:30:29.120><c> to</c><00:30:29.279><c> Sim</c><00:30:29.520><c> City.</c>

00:30:30.149 --> 00:30:30.159 align:start position:0%
&gt;&gt; also shout out to Sim City.
 

00:30:30.159 --> 00:30:30.470 align:start position:0%
&gt;&gt; also shout out to Sim City.
&gt;&gt; Yeah.

00:30:30.470 --> 00:30:30.480 align:start position:0%
&gt;&gt; Yeah.
 

00:30:30.480 --> 00:30:32.630 align:start position:0%
&gt;&gt; Yeah.
&gt;&gt; Yeah.<00:30:31.120><c> It's</c><00:30:31.520><c> uh</c><00:30:31.760><c> it's</c><00:30:31.919><c> it's</c><00:30:32.000><c> it's</c><00:30:32.399><c> sort</c><00:30:32.559><c> of</c>

00:30:32.630 --> 00:30:32.640 align:start position:0%
&gt;&gt; Yeah. It's uh it's it's it's sort of
 

00:30:32.640 --> 00:30:34.470 align:start position:0%
&gt;&gt; Yeah. It's uh it's it's it's sort of
presented<00:30:32.960><c> here</c><00:30:33.120><c> as</c><00:30:33.279><c> a</c><00:30:33.440><c> feature</c><00:30:33.679><c> from</c><00:30:34.159><c> uh</c><00:30:34.240><c> like</c>

00:30:34.470 --> 00:30:34.480 align:start position:0%
presented here as a feature from uh like
 

00:30:34.480 --> 00:30:36.389 align:start position:0%
presented here as a feature from uh like
this<00:30:34.640><c> comes</c><00:30:34.880><c> directly</c><00:30:35.200><c> out</c><00:30:35.360><c> of</c><00:30:35.440><c> Shopify</c><00:30:35.919><c> Labs.</c>

00:30:36.389 --> 00:30:36.399 align:start position:0%
this comes directly out of Shopify Labs.
 

00:30:36.399 --> 00:30:38.230 align:start position:0%
this comes directly out of Shopify Labs.
This<00:30:36.559><c> is</c><00:30:36.799><c> like</c><00:30:37.200><c> again</c><00:30:37.520><c> state-of-the-art</c>

00:30:38.230 --> 00:30:38.240 align:start position:0%
This is like again state-of-the-art
 

00:30:38.240 --> 00:30:40.389 align:start position:0%
This is like again state-of-the-art
stuff.<00:30:38.640><c> Uh</c><00:30:38.880><c> it</c><00:30:39.120><c> it</c><00:30:39.279><c> is</c><00:30:39.440><c> ludicrously</c><00:30:40.080><c> expensive</c>

00:30:40.389 --> 00:30:40.399 align:start position:0%
stuff. Uh it it is ludicrously expensive
 

00:30:40.399 --> 00:30:42.230 align:start position:0%
stuff. Uh it it is ludicrously expensive
to<00:30:40.559><c> run.</c><00:30:41.039><c> um</c><00:30:41.200><c> we</c><00:30:41.360><c> will</c><00:30:41.600><c> figure</c><00:30:41.760><c> out</c><00:30:42.000><c> how</c><00:30:42.080><c> to</c>

00:30:42.230 --> 00:30:42.240 align:start position:0%
to run. um we will figure out how to
 

00:30:42.240 --> 00:30:44.310 align:start position:0%
to run. um we will figure out how to
make<00:30:42.320><c> this</c><00:30:42.480><c> all</c><00:30:42.640><c> work.</c><00:30:42.960><c> Um</c><00:30:43.120><c> but</c><00:30:43.360><c> like</c><00:30:43.600><c> it's</c><00:30:43.919><c> way</c>

00:30:44.310 --> 00:30:44.320 align:start position:0%
make this all work. Um but like it's way
 

00:30:44.320 --> 00:30:46.789 align:start position:0%
make this all work. Um but like it's way
too<00:30:44.559><c> valuable</c><00:30:45.360><c> um</c><00:30:45.440><c> to</c><00:30:45.919><c> not</c><00:30:46.159><c> get</c><00:30:46.320><c> in</c><00:30:46.480><c> the</c><00:30:46.640><c> hands</c>

00:30:46.789 --> 00:30:46.799 align:start position:0%
too valuable um to not get in the hands
 

00:30:46.799 --> 00:30:48.230 align:start position:0%
too valuable um to not get in the hands
of<00:30:46.960><c> people</c><00:30:47.360><c> uh</c><00:30:47.520><c> right</c><00:30:47.679><c> now.</c>

00:30:48.230 --> 00:30:48.240 align:start position:0%
of people uh right now.
 

00:30:48.240 --> 00:30:49.830 align:start position:0%
of people uh right now.
&gt;&gt; Yeah,<00:30:48.399><c> we</c><00:30:48.559><c> were</c><00:30:48.720><c> too</c><00:30:48.960><c> excited</c><00:30:49.279><c> to</c><00:30:49.440><c> hold</c><00:30:49.600><c> this</c>

00:30:49.830 --> 00:30:49.840 align:start position:0%
&gt;&gt; Yeah, we were too excited to hold this
 

00:30:49.840 --> 00:30:50.230 align:start position:0%
&gt;&gt; Yeah, we were too excited to hold this
back.

00:30:50.230 --> 00:30:50.240 align:start position:0%
back.
 

00:30:50.240 --> 00:30:51.269 align:start position:0%
back.
&gt;&gt; This<00:30:50.399><c> feels</c><00:30:50.559><c> like</c><00:30:50.640><c> it</c><00:30:50.799><c> levels</c><00:30:51.039><c> the</c><00:30:51.120><c> playing</c>

00:30:51.269 --> 00:30:51.279 align:start position:0%
&gt;&gt; This feels like it levels the playing
 

00:30:51.279 --> 00:30:52.870 align:start position:0%
&gt;&gt; This feels like it levels the playing
field<00:30:51.520><c> also</c><00:30:51.760><c> like</c><00:30:52.000><c> for</c><00:30:52.080><c> for</c><00:30:52.159><c> for</c><00:30:52.559><c> merchants</c>

00:30:52.870 --> 00:30:52.880 align:start position:0%
field also like for for for merchants
 

00:30:52.880 --> 00:30:54.230 align:start position:0%
field also like for for for merchants
that<00:30:53.039><c> don't</c><00:30:53.120><c> have</c><00:30:53.279><c> these</c><00:30:53.520><c> massive</c><00:30:53.840><c> analytics</c>

00:30:54.230 --> 00:30:54.240 align:start position:0%
that don't have these massive analytics
 

00:30:54.240 --> 00:30:56.310 align:start position:0%
that don't have these massive analytics
teams<00:30:54.559><c> or</c><00:30:54.799><c> these</c><00:30:55.120><c> massive</c><00:30:55.360><c> AB</c><00:30:55.760><c> testing</c><00:30:56.000><c> teams,</c>

00:30:56.310 --> 00:30:56.320 align:start position:0%
teams or these massive AB testing teams,
 

00:30:56.320 --> 00:30:57.590 align:start position:0%
teams or these massive AB testing teams,
right?<00:30:56.559><c> This</c><00:30:56.640><c> is</c><00:30:56.720><c> where</c><00:30:56.960><c> like</c><00:30:57.279><c> smaller</c>

00:30:57.590 --> 00:30:57.600 align:start position:0%
right? This is where like smaller
 

00:30:57.600 --> 00:30:59.350 align:start position:0%
right? This is where like smaller
merchants<00:30:58.000><c> can</c><00:30:58.240><c> operate</c><00:30:58.720><c> at</c><00:30:58.880><c> the</c><00:30:59.039><c> same</c><00:30:59.200><c> type</c>

00:30:59.350 --> 00:30:59.360 align:start position:0%
merchants can operate at the same type
 

00:30:59.360 --> 00:31:01.909 align:start position:0%
merchants can operate at the same type
of<00:30:59.520><c> velocity</c><00:31:00.080><c> and</c><00:31:00.240><c> and</c><00:31:00.480><c> decision-m</c><00:31:01.440><c> prowess</c>

00:31:01.909 --> 00:31:01.919 align:start position:0%
of velocity and and decision-m prowess
 

00:31:01.919 --> 00:31:04.870 align:start position:0%
of velocity and and decision-m prowess
as<00:31:02.399><c> the</c><00:31:02.640><c> biggest</c><00:31:02.880><c> companies</c><00:31:03.120><c> on</c><00:31:03.279><c> the</c><00:31:03.440><c> planet.</c>

00:31:04.870 --> 00:31:04.880 align:start position:0%
as the biggest companies on the planet.
 

00:31:04.880 --> 00:31:06.549 align:start position:0%
as the biggest companies on the planet.
&gt;&gt; What<00:31:05.039><c> I</c><00:31:05.279><c> also</c><00:31:05.520><c> love</c><00:31:05.679><c> about</c><00:31:05.840><c> this</c><00:31:06.080><c> feature</c><00:31:06.320><c> is</c>

00:31:06.549 --> 00:31:06.559 align:start position:0%
&gt;&gt; What I also love about this feature is
 

00:31:06.559 --> 00:31:08.389 align:start position:0%
&gt;&gt; What I also love about this feature is
we<00:31:06.720><c> didn't</c><00:31:06.960><c> go</c><00:31:07.200><c> just</c><00:31:07.440><c> like,</c><00:31:07.760><c> okay,</c><00:31:08.000><c> I</c><00:31:08.240><c> just</c>

00:31:08.389 --> 00:31:08.399 align:start position:0%
we didn't go just like, okay, I just
 

00:31:08.399 --> 00:31:10.630 align:start position:0%
we didn't go just like, okay, I just
want<00:31:08.480><c> to</c><00:31:08.559><c> collect</c><00:31:08.799><c> data</c><00:31:09.200><c> what</c><00:31:09.440><c> converts.</c><00:31:10.320><c> We</c>

00:31:10.630 --> 00:31:10.640 align:start position:0%
want to collect data what converts. We
 

00:31:10.640 --> 00:31:12.710 align:start position:0%
want to collect data what converts. We
know<00:31:10.720><c> that</c><00:31:10.960><c> a</c><00:31:11.200><c> lot</c><00:31:11.279><c> of</c><00:31:11.440><c> brands</c><00:31:11.919><c> want</c><00:31:12.080><c> to</c><00:31:12.240><c> test,</c>

00:31:12.710 --> 00:31:12.720 align:start position:0%
know that a lot of brands want to test,
 

00:31:12.720 --> 00:31:14.149 align:start position:0%
know that a lot of brands want to test,
okay,<00:31:13.039><c> I</c><00:31:13.279><c> want</c><00:31:13.360><c> to</c><00:31:13.440><c> test</c><00:31:13.679><c> if</c><00:31:13.919><c> my</c>

00:31:14.149 --> 00:31:14.159 align:start position:0%
okay, I want to test if my
 

00:31:14.159 --> 00:31:16.230 align:start position:0%
okay, I want to test if my
sustainability<00:31:15.120><c> concept</c><00:31:15.520><c> is</c><00:31:15.760><c> coming</c><00:31:15.919><c> through</c>

00:31:16.230 --> 00:31:16.240 align:start position:0%
sustainability concept is coming through
 

00:31:16.240 --> 00:31:17.830 align:start position:0%
sustainability concept is coming through
to<00:31:16.399><c> the</c><00:31:16.640><c> person</c><00:31:16.799><c> on</c><00:31:17.039><c> the</c><00:31:17.200><c> site</c><00:31:17.440><c> right</c><00:31:17.600><c> now,</c>

00:31:17.830 --> 00:31:17.840 align:start position:0%
to the person on the site right now,
 

00:31:17.840 --> 00:31:19.269 align:start position:0%
to the person on the site right now,
right?<00:31:18.080><c> So,</c><00:31:18.159><c> you</c><00:31:18.399><c> can</c><00:31:18.480><c> actually</c><00:31:18.720><c> set</c><00:31:18.880><c> a</c><00:31:19.039><c> goal</c>

00:31:19.269 --> 00:31:19.279 align:start position:0%
right? So, you can actually set a goal
 

00:31:19.279 --> 00:31:20.789 align:start position:0%
right? So, you can actually set a goal
for<00:31:19.520><c> your</c><00:31:19.760><c> customers.</c><00:31:20.080><c> It's</c><00:31:20.320><c> almost</c><00:31:20.480><c> like</c><00:31:20.640><c> a</c>

00:31:20.789 --> 00:31:20.799 align:start position:0%
for your customers. It's almost like a
 

00:31:20.799 --> 00:31:23.350 align:start position:0%
for your customers. It's almost like a
focus<00:31:21.120><c> group</c><00:31:21.520><c> and</c><00:31:21.760><c> they</c><00:31:22.000><c> will</c><00:31:22.240><c> give</c><00:31:22.399><c> you</c>

00:31:23.350 --> 00:31:23.360 align:start position:0%
focus group and they will give you
 

00:31:23.360 --> 00:31:26.470 align:start position:0%
focus group and they will give you
actual<00:31:24.000><c> opinionated</c><00:31:24.799><c> feedback,</c><00:31:25.440><c> not</c><00:31:25.679><c> just</c><00:31:26.320><c> uh</c>

00:31:26.470 --> 00:31:26.480 align:start position:0%
actual opinionated feedback, not just uh
 

00:31:26.480 --> 00:31:27.830 align:start position:0%
actual opinionated feedback, not just uh
understanding<00:31:26.880><c> their</c><00:31:27.120><c> behavior,</c><00:31:27.440><c> which</c><00:31:27.679><c> is</c>

00:31:27.830 --> 00:31:27.840 align:start position:0%
understanding their behavior, which is
 

00:31:27.840 --> 00:31:30.149 align:start position:0%
understanding their behavior, which is
also<00:31:28.000><c> very</c><00:31:28.320><c> very</c><00:31:28.559><c> powerful.</c><00:31:29.279><c> So,</c><00:31:29.760><c> yeah,</c><00:31:29.919><c> it's</c>

00:31:30.149 --> 00:31:30.159 align:start position:0%
also very very powerful. So, yeah, it's
 

00:31:30.159 --> 00:31:30.789 align:start position:0%
also very very powerful. So, yeah, it's
amazing.

00:31:30.789 --> 00:31:30.799 align:start position:0%
amazing.
 

00:31:30.799 --> 00:31:32.549 align:start position:0%
amazing.
&gt;&gt; I<00:31:31.039><c> really</c><00:31:31.200><c> love</c><00:31:31.360><c> this.</c><00:31:31.600><c> Um,</c><00:31:31.919><c> okay.</c><00:31:32.240><c> So,</c><00:31:32.399><c> I</c>

00:31:32.549 --> 00:31:32.559 align:start position:0%
&gt;&gt; I really love this. Um, okay. So, I
 

00:31:32.559 --> 00:31:34.470 align:start position:0%
&gt;&gt; I really love this. Um, okay. So, I
also,<00:31:33.120><c> as</c><00:31:33.360><c> you</c><00:31:33.440><c> know,</c><00:31:33.679><c> all</c><00:31:33.840><c> of</c><00:31:33.919><c> us</c><00:31:34.080><c> live</c><00:31:34.240><c> and</c>

00:31:34.470 --> 00:31:34.480 align:start position:0%
also, as you know, all of us live and
 

00:31:34.480 --> 00:31:36.549 align:start position:0%
also, as you know, all of us live and
breathe<00:31:35.039><c> our</c><00:31:35.360><c> mission,</c><00:31:35.760><c> which</c><00:31:36.000><c> is</c><00:31:36.080><c> to</c><00:31:36.320><c> make</c>

00:31:36.549 --> 00:31:36.559 align:start position:0%
breathe our mission, which is to make
 

00:31:36.559 --> 00:31:37.909 align:start position:0%
breathe our mission, which is to make
entrepreneurship<00:31:37.200><c> more</c><00:31:37.360><c> common,</c><00:31:37.760><c> more</c>

00:31:37.909 --> 00:31:37.919 align:start position:0%
entrepreneurship more common, more
 

00:31:37.919 --> 00:31:39.750 align:start position:0%
entrepreneurship more common, more
accessible.<00:31:38.559><c> And</c><00:31:38.799><c> I</c><00:31:38.960><c> think</c><00:31:39.039><c> you</c><00:31:39.200><c> can</c><00:31:39.360><c> really</c>

00:31:39.750 --> 00:31:39.760 align:start position:0%
accessible. And I think you can really
 

00:31:39.760 --> 00:31:41.669 align:start position:0%
accessible. And I think you can really
see<00:31:40.080><c> just</c><00:31:40.320><c> in</c><00:31:40.480><c> the</c><00:31:40.640><c> last,</c><00:31:40.880><c> you</c><00:31:41.039><c> know,</c><00:31:41.360><c> 30</c>

00:31:41.669 --> 00:31:41.679 align:start position:0%
see just in the last, you know, 30
 

00:31:41.679 --> 00:31:43.750 align:start position:0%
see just in the last, you know, 30
minutes<00:31:41.840><c> here</c><00:31:42.000><c> of</c><00:31:42.240><c> how</c><00:31:42.799><c> we</c><00:31:43.039><c> think</c><00:31:43.200><c> AI</c><00:31:43.519><c> is</c><00:31:43.679><c> going</c>

00:31:43.750 --> 00:31:43.760 align:start position:0%
minutes here of how we think AI is going
 

00:31:43.760 --> 00:31:45.029 align:start position:0%
minutes here of how we think AI is going
to<00:31:43.919><c> shape</c><00:31:44.080><c> this</c><00:31:44.240><c> and</c><00:31:44.480><c> create</c><00:31:44.640><c> this</c><00:31:44.880><c> I</c><00:31:45.039><c> don't</c>

00:31:45.029 --> 00:31:45.039 align:start position:0%
to shape this and create this I don't
 

00:31:45.039 --> 00:31:46.470 align:start position:0%
to shape this and create this I don't
know<00:31:45.200><c> this</c><00:31:45.360><c> the</c><00:31:45.600><c> greatest</c><00:31:45.840><c> lever</c><00:31:46.240><c> for</c>

00:31:46.470 --> 00:31:46.480 align:start position:0%
know this the greatest lever for
 

00:31:46.480 --> 00:31:48.789 align:start position:0%
know this the greatest lever for
business<00:31:47.360><c> uh</c><00:31:47.600><c> creation</c><00:31:48.000><c> I</c><00:31:48.159><c> think</c><00:31:48.320><c> frankly</c><00:31:48.640><c> in</c>

00:31:48.789 --> 00:31:48.799 align:start position:0%
business uh creation I think frankly in
 

00:31:48.799 --> 00:31:50.630 align:start position:0%
business uh creation I think frankly in
our<00:31:48.960><c> lifetime</c><00:31:49.679><c> but</c><00:31:49.919><c> there's</c><00:31:50.080><c> a</c><00:31:50.240><c> lot</c><00:31:50.320><c> to</c><00:31:50.480><c> keep</c>

00:31:50.630 --> 00:31:50.640 align:start position:0%
our lifetime but there's a lot to keep
 

00:31:50.640 --> 00:31:54.470 align:start position:0%
our lifetime but there's a lot to keep
up<00:31:50.799><c> with</c><00:31:51.519><c> which</c><00:31:52.000><c> brings</c><00:31:52.399><c> us</c><00:31:52.640><c> to</c><00:31:53.279><c> Tinker.</c><00:31:54.159><c> Um</c>

00:31:54.470 --> 00:31:54.480 align:start position:0%
up with which brings us to Tinker. Um
 

00:31:54.480 --> 00:31:55.990 align:start position:0%
up with which brings us to Tinker. Um
Toby<00:31:54.880><c> do</c><00:31:55.039><c> you</c><00:31:55.120><c> want</c><00:31:55.200><c> to</c><00:31:55.279><c> take</c><00:31:55.440><c> talk</c><00:31:55.679><c> a</c><00:31:55.840><c> bit</c>

00:31:55.990 --> 00:31:56.000 align:start position:0%
Toby do you want to take talk a bit
 

00:31:56.000 --> 00:31:57.110 align:start position:0%
Toby do you want to take talk a bit
about<00:31:56.159><c> what</c><00:31:56.399><c> we're</c><00:31:56.559><c> trying</c><00:31:56.640><c> to</c><00:31:56.720><c> solve</c><00:31:56.960><c> for</c>

00:31:57.110 --> 00:31:57.120 align:start position:0%
about what we're trying to solve for
 

00:31:57.120 --> 00:31:58.310 align:start position:0%
about what we're trying to solve for
entrepreneurs<00:31:57.600><c> with</c><00:31:57.760><c> Tinker?</c>

00:31:58.310 --> 00:31:58.320 align:start position:0%
entrepreneurs with Tinker?
 

00:31:58.320 --> 00:32:00.549 align:start position:0%
entrepreneurs with Tinker?
&gt;&gt; Yeah<00:31:58.559><c> so</c><00:31:58.720><c> this</c><00:31:58.880><c> is</c><00:31:59.519><c> Tinker</c><00:31:59.840><c> is</c><00:32:00.000><c> like</c><00:32:00.320><c> we</c>

00:32:00.549 --> 00:32:00.559 align:start position:0%
&gt;&gt; Yeah so this is Tinker is like we
 

00:32:00.559 --> 00:32:02.310 align:start position:0%
&gt;&gt; Yeah so this is Tinker is like we
pre-announcing<00:32:01.200><c> like</c><00:32:01.440><c> watch</c><00:32:01.760><c> the</c><00:32:01.840><c> video</c><00:32:02.080><c> when</c>

00:32:02.310 --> 00:32:02.320 align:start position:0%
pre-announcing like watch the video when
 

00:32:02.320 --> 00:32:05.430 align:start position:0%
pre-announcing like watch the video when
you<00:32:02.480><c> get</c><00:32:02.559><c> a</c><00:32:02.720><c> chance</c><00:32:02.960><c> and</c><00:32:03.440><c> um</c><00:32:04.559><c> this</c><00:32:04.799><c> this</c><00:32:04.799><c> this</c>

00:32:05.430 --> 00:32:05.440 align:start position:0%
you get a chance and um this this this
 

00:32:05.440 --> 00:32:07.350 align:start position:0%
you get a chance and um this this this
will<00:32:05.679><c> come</c><00:32:05.840><c> soon.</c><00:32:06.240><c> This</c><00:32:06.480><c> is</c><00:32:06.640><c> a</c><00:32:06.960><c> really</c><00:32:07.279><c> really</c>

00:32:07.350 --> 00:32:07.360 align:start position:0%
will come soon. This is a really really
 

00:32:07.360 --> 00:32:10.070 align:start position:0%
will come soon. This is a really really
really<00:32:07.919><c> cool</c><00:32:08.640><c> um</c><00:32:09.360><c> uh</c><00:32:09.519><c> application.</c>

00:32:10.070 --> 00:32:10.080 align:start position:0%
really cool um uh application.
 

00:32:10.080 --> 00:32:13.110 align:start position:0%
really cool um uh application.
Basically,<00:32:10.399><c> we</c><00:32:10.640><c> found</c><00:32:10.880><c> that</c><00:32:11.360><c> um</c><00:32:11.760><c> the</c><00:32:12.159><c> like</c><00:32:12.720><c> I</c><00:32:12.880><c> I</c>

00:32:13.110 --> 00:32:13.120 align:start position:0%
Basically, we found that um the like I I
 

00:32:13.120 --> 00:32:15.509 align:start position:0%
Basically, we found that um the like I I
I've<00:32:13.440><c> emphasized</c><00:32:13.840><c> within</c><00:32:14.159><c> Shopify</c><00:32:14.720><c> I</c><00:32:15.360><c> uh</c>

00:32:15.509 --> 00:32:15.519 align:start position:0%
I've emphasized within Shopify I uh
 

00:32:15.519 --> 00:32:18.789 align:start position:0%
I've emphasized within Shopify I uh
people<00:32:16.240><c> to</c><00:32:16.799><c> reflexively</c><00:32:17.679><c> reach</c><00:32:17.919><c> for</c><00:32:18.159><c> AI</c><00:32:18.559><c> for</c>

00:32:18.789 --> 00:32:18.799 align:start position:0%
people to reflexively reach for AI for
 

00:32:18.799 --> 00:32:23.350 align:start position:0%
people to reflexively reach for AI for
for<00:32:18.880><c> for</c><00:32:20.240><c> um</c><00:32:21.279><c> um</c><00:32:22.399><c> basically</c><00:32:22.720><c> for</c><00:32:22.960><c> any</c><00:32:23.120><c> task</c>

00:32:23.350 --> 00:32:23.360 align:start position:0%
for for um um basically for any task
 

00:32:23.360 --> 00:32:25.029 align:start position:0%
for for um um basically for any task
that<00:32:23.600><c> they</c><00:32:23.760><c> that</c><00:32:24.000><c> they</c><00:32:24.240><c> find.</c><00:32:24.480><c> And</c><00:32:24.640><c> so</c><00:32:24.799><c> like</c>

00:32:25.029 --> 00:32:25.039 align:start position:0%
that they that they find. And so like
 

00:32:25.039 --> 00:32:26.710 align:start position:0%
that they that they find. And so like
what<00:32:25.279><c> we</c><00:32:25.519><c> have</c><00:32:25.679><c> found</c><00:32:25.919><c> is</c><00:32:26.159><c> there's</c><00:32:26.480><c> a</c>

00:32:26.710 --> 00:32:26.720 align:start position:0%
what we have found is there's a
 

00:32:26.720 --> 00:32:29.947 align:start position:0%
what we have found is there's a
particular<00:32:27.440><c> sort</c><00:32:27.600><c> of</c><00:32:27.840><c> joyful</c><00:32:28.399><c> exploration</c><00:32:29.840><c> of</c>

00:32:29.947 --> 00:32:29.957 align:start position:0%
particular sort of joyful exploration of
 

00:32:29.957 --> 00:32:33.029 align:start position:0%
particular sort of joyful exploration of
[snorts]<00:32:30.399><c> um</c><00:32:31.120><c> uh</c><00:32:31.519><c> that</c><00:32:31.679><c> that</c><00:32:31.760><c> that</c><00:32:32.720><c> you</c><00:32:32.880><c> know</c>

00:32:33.029 --> 00:32:33.039 align:start position:0%
[snorts] um uh that that that you know
 

00:32:33.039 --> 00:32:34.710 align:start position:0%
[snorts] um uh that that that you know
uses<00:32:33.440><c> AI</c><00:32:33.760><c> not</c><00:32:33.919><c> as</c><00:32:34.159><c> like</c><00:32:34.320><c> this</c><00:32:34.480><c> sort</c><00:32:34.559><c> of</c>

00:32:34.710 --> 00:32:34.720 align:start position:0%
uses AI not as like this sort of
 

00:32:34.720 --> 00:32:37.029 align:start position:0%
uses AI not as like this sort of
nebulous<00:32:35.279><c> concept</c><00:32:35.600><c> that</c><00:32:36.080><c> completes</c><00:32:36.559><c> words</c>

00:32:37.029 --> 00:32:37.039 align:start position:0%
nebulous concept that completes words
 

00:32:37.039 --> 00:32:39.830 align:start position:0%
nebulous concept that completes words
but<00:32:37.279><c> actually</c><00:32:37.519><c> just</c><00:32:37.760><c> like</c><00:32:38.240><c> leans</c><00:32:38.720><c> into</c><00:32:39.039><c> AI</c>

00:32:39.830 --> 00:32:39.840 align:start position:0%
but actually just like leans into AI
 

00:32:39.840 --> 00:32:41.909 align:start position:0%
but actually just like leans into AI
usage<00:32:40.240><c> for</c><00:32:40.480><c> all</c><00:32:40.720><c> most</c><00:32:41.120><c> like</c><00:32:41.360><c> sometimes</c><00:32:41.679><c> the</c>

00:32:41.909 --> 00:32:41.919 align:start position:0%
usage for all most like sometimes the
 

00:32:41.919 --> 00:32:43.909 align:start position:0%
usage for all most like sometimes the
most<00:32:42.080><c> random</c><00:32:42.559><c> small</c><00:32:42.880><c> bits</c><00:32:43.200><c> you</c><00:32:43.360><c> know</c><00:32:43.440><c> like</c>

00:32:43.909 --> 00:32:43.919 align:start position:0%
most random small bits you know like
 

00:32:43.919 --> 00:32:46.310 align:start position:0%
most random small bits you know like
maybe<00:32:44.240><c> people</c><00:32:44.399><c> on</c><00:32:44.880><c> social</c><00:32:45.200><c> media</c><00:32:45.600><c> see</c><00:32:45.760><c> like</c>

00:32:46.310 --> 00:32:46.320 align:start position:0%
maybe people on social media see like
 

00:32:46.320 --> 00:32:48.389 align:start position:0%
maybe people on social media see like
isometric<00:32:47.120><c> weather</c><00:32:47.440><c> report</c><00:32:47.760><c> pictures</c><00:32:48.159><c> coming</c>

00:32:48.389 --> 00:32:48.399 align:start position:0%
isometric weather report pictures coming
 

00:32:48.399 --> 00:32:50.310 align:start position:0%
isometric weather report pictures coming
along<00:32:48.720><c> and</c><00:32:48.960><c> like</c><00:32:49.279><c> because</c><00:32:49.760><c> that's</c><00:32:50.080><c> sort</c><00:32:50.240><c> of</c>

00:32:50.310 --> 00:32:50.320 align:start position:0%
along and like because that's sort of
 

00:32:50.320 --> 00:32:51.830 align:start position:0%
along and like because that's sort of
what<00:32:50.480><c> the</c><00:32:50.720><c> sort</c><00:32:50.799><c> of</c><00:32:50.880><c> nerdy</c><00:32:51.279><c> cutting</c><00:32:51.519><c> edge</c>

00:32:51.830 --> 00:32:51.840 align:start position:0%
what the sort of nerdy cutting edge
 

00:32:51.840 --> 00:32:54.149 align:start position:0%
what the sort of nerdy cutting edge
does.<00:32:52.240><c> Tinker</c><00:32:52.720><c> is</c><00:32:52.880><c> is</c><00:32:52.960><c> is</c><00:32:53.360><c> a</c><00:32:53.600><c> thing</c><00:32:53.760><c> that</c><00:32:54.000><c> you</c>

00:32:54.149 --> 00:32:54.159 align:start position:0%
does. Tinker is is is a thing that you
 

00:32:54.159 --> 00:32:57.590 align:start position:0%
does. Tinker is is is a thing that you
can<00:32:55.039><c> um</c><00:32:56.000><c> uh</c><00:32:56.159><c> it's</c><00:32:56.399><c> it's</c><00:32:56.399><c> it's</c><00:32:56.960><c> almost</c><00:32:57.200><c> like</c><00:32:57.360><c> a</c>

00:32:57.590 --> 00:32:57.600 align:start position:0%
can um uh it's it's it's almost like a
 

00:32:57.600 --> 00:33:00.870 align:start position:0%
can um uh it's it's it's almost like a
feed<00:32:58.080><c> of</c><00:32:58.720><c> AI</c><00:32:59.279><c> delightful</c><00:33:00.000><c> tools</c><00:33:00.320><c> that</c><00:33:00.559><c> you</c><00:33:00.720><c> can</c>

00:33:00.870 --> 00:33:00.880 align:start position:0%
feed of AI delightful tools that you can
 

00:33:00.880 --> 00:33:03.029 align:start position:0%
feed of AI delightful tools that you can
use<00:33:01.039><c> to</c><00:33:01.360><c> kind</c><00:33:01.519><c> of</c><00:33:01.600><c> like</c><00:33:01.840><c> just</c><00:33:02.240><c> if</c><00:33:02.480><c> you</c><00:33:02.640><c> have</c><00:33:02.799><c> an</c>

00:33:03.029 --> 00:33:03.039 align:start position:0%
use to kind of like just if you have an
 

00:33:03.039 --> 00:33:05.430 align:start position:0%
use to kind of like just if you have an
idea<00:33:03.279><c> of</c><00:33:03.600><c> any</c><00:33:03.840><c> kind</c><00:33:04.159><c> any</c><00:33:04.399><c> kind</c><00:33:04.559><c> of</c><00:33:04.720><c> project</c><00:33:05.120><c> any</c>

00:33:05.430 --> 00:33:05.440 align:start position:0%
idea of any kind any kind of project any
 

00:33:05.440 --> 00:33:09.669 align:start position:0%
idea of any kind any kind of project any
any<00:33:06.159><c> um</c><00:33:06.960><c> uh</c><00:33:07.279><c> ambition</c><00:33:08.240><c> um</c><00:33:08.399><c> or</c><00:33:08.960><c> like</c><00:33:09.120><c> like</c>

00:33:09.669 --> 00:33:09.679 align:start position:0%
any um uh ambition um or like like
 

00:33:09.679 --> 00:33:11.830 align:start position:0%
any um uh ambition um or like like
really<00:33:10.480><c> any</c><00:33:10.720><c> of</c><00:33:10.880><c> these</c><00:33:11.039><c> kind</c><00:33:11.200><c> of</c><00:33:11.279><c> things</c><00:33:11.519><c> you</c>

00:33:11.830 --> 00:33:11.840 align:start position:0%
really any of these kind of things you
 

00:33:11.840 --> 00:33:13.990 align:start position:0%
really any of these kind of things you
you<00:33:12.240><c> can</c><00:33:12.399><c> go</c><00:33:12.559><c> to</c><00:33:12.720><c> Tinker</c><00:33:13.039><c> and</c><00:33:13.200><c> just</c><00:33:13.440><c> play</c><00:33:13.760><c> with</c>

00:33:13.990 --> 00:33:14.000 align:start position:0%
you can go to Tinker and just play with
 

00:33:14.000 --> 00:33:17.029 align:start position:0%
you can go to Tinker and just play with
stuff<00:33:14.480><c> around</c><00:33:15.360><c> your</c><00:33:15.679><c> idea</c><00:33:16.000><c> to</c><00:33:16.240><c> flesh</c><00:33:16.559><c> it</c><00:33:16.640><c> out</c>

00:33:17.029 --> 00:33:17.039 align:start position:0%
stuff around your idea to flesh it out
 

00:33:17.039 --> 00:33:19.830 align:start position:0%
stuff around your idea to flesh it out
like<00:33:17.360><c> something</c><00:33:17.679><c> that</c><00:33:18.320><c> creates</c><00:33:19.200><c> turns</c><00:33:19.600><c> your</c>

00:33:19.830 --> 00:33:19.840 align:start position:0%
like something that creates turns your
 

00:33:19.840 --> 00:33:23.029 align:start position:0%
like something that creates turns your
ideas<00:33:20.640><c> into</c><00:33:21.519><c> artifact.</c><00:33:21.919><c> facts</c><00:33:22.320><c> of</c><00:33:22.559><c> like</c><00:33:22.720><c> an</c>

00:33:23.029 --> 00:33:23.039 align:start position:0%
ideas into artifact. facts of like an
 

00:33:23.039 --> 00:33:24.789 align:start position:0%
ideas into artifact. facts of like an
image,<00:33:23.360><c> a</c><00:33:23.600><c> text,</c><00:33:23.840><c> a</c><00:33:24.000><c> business</c><00:33:24.240><c> plan,</c><00:33:24.480><c> whatever</c>

00:33:24.789 --> 00:33:24.799 align:start position:0%
image, a text, a business plan, whatever
 

00:33:24.799 --> 00:33:28.950 align:start position:0%
image, a text, a business plan, whatever
like<00:33:24.960><c> it</c><00:33:25.120><c> is</c><00:33:25.440><c> to</c><00:33:25.919><c> um</c><00:33:26.240><c> um</c><00:33:27.120><c> uh</c><00:33:27.679><c> that</c><00:33:27.919><c> just</c><00:33:28.559><c> nudges</c>

00:33:28.950 --> 00:33:28.960 align:start position:0%
like it is to um um uh that just nudges
 

00:33:28.960 --> 00:33:31.350 align:start position:0%
like it is to um um uh that just nudges
you<00:33:29.120><c> a</c><00:33:29.360><c> step</c><00:33:29.600><c> forward.</c><00:33:30.559><c> Why</c><00:33:30.720><c> is</c><00:33:30.880><c> Shopify</c>

00:33:31.350 --> 00:33:31.360 align:start position:0%
you a step forward. Why is Shopify
 

00:33:31.360 --> 00:33:33.269 align:start position:0%
you a step forward. Why is Shopify
building<00:33:31.600><c> this?</c><00:33:32.000><c> Because</c><00:33:32.240><c> we</c><00:33:32.480><c> do</c><00:33:32.720><c> think</c><00:33:32.880><c> that</c>

00:33:33.269 --> 00:33:33.279 align:start position:0%
building this? Because we do think that
 

00:33:33.279 --> 00:33:36.389 align:start position:0%
building this? Because we do think that
in<00:33:33.840><c> some</c><00:33:34.559><c> small</c><00:33:34.880><c> percentage</c><00:33:35.679><c> these</c><00:33:36.000><c> kind</c><00:33:36.240><c> of</c>

00:33:36.389 --> 00:33:36.399 align:start position:0%
in some small percentage these kind of
 

00:33:36.399 --> 00:33:39.350 align:start position:0%
in some small percentage these kind of
delightful<00:33:37.600><c> investigations,</c><00:33:38.399><c> these</c><00:33:38.720><c> sort</c><00:33:38.880><c> of</c>

00:33:39.350 --> 00:33:39.360 align:start position:0%
delightful investigations, these sort of
 

00:33:39.360 --> 00:33:43.029 align:start position:0%
delightful investigations, these sort of
uh<00:33:39.519><c> joyful</c><00:33:40.080><c> explorations</c><00:33:41.200><c> lead</c><00:33:41.519><c> to</c>

00:33:43.029 --> 00:33:43.039 align:start position:0%
uh joyful explorations lead to
 

00:33:43.039 --> 00:33:45.190 align:start position:0%
uh joyful explorations lead to
product<00:33:43.360><c> ideas</c><00:33:43.760><c> and</c><00:33:44.000><c> people</c><00:33:44.240><c> wanting</c><00:33:44.559><c> to</c><00:33:45.039><c> uh</c>

00:33:45.190 --> 00:33:45.200 align:start position:0%
product ideas and people wanting to uh
 

00:33:45.200 --> 00:33:46.789 align:start position:0%
product ideas and people wanting to uh
you<00:33:45.360><c> know</c><00:33:45.679><c> build</c><00:33:46.000><c> something</c><00:33:46.240><c> or</c><00:33:46.480><c> create</c>

00:33:46.789 --> 00:33:46.799 align:start position:0%
you know build something or create
 

00:33:46.799 --> 00:33:48.789 align:start position:0%
you know build something or create
something.<00:33:47.200><c> And</c><00:33:47.360><c> then</c><00:33:47.519><c> how</c><00:33:47.679><c> do</c><00:33:47.840><c> you</c><00:33:48.000><c> do</c><00:33:48.080><c> that?</c>

00:33:48.789 --> 00:33:48.799 align:start position:0%
something. And then how do you do that?
 

00:33:48.799 --> 00:33:51.029 align:start position:0%
something. And then how do you do that?
like<00:33:49.600><c> um</c><00:33:49.919><c> you</c><00:33:50.080><c> know</c><00:33:50.240><c> how</c><00:33:50.320><c> do</c><00:33:50.480><c> you</c><00:33:50.640><c> get</c><00:33:50.799><c> the</c>

00:33:51.029 --> 00:33:51.039 align:start position:0%
like um you know how do you get the
 

00:33:51.039 --> 00:33:52.950 align:start position:0%
like um you know how do you get the
product<00:33:51.360><c> created</c><00:33:51.600><c> that</c><00:33:51.919><c> you</c><00:33:52.080><c> just</c><00:33:52.480><c> um</c><00:33:52.799><c> uh</c>

00:33:52.950 --> 00:33:52.960 align:start position:0%
product created that you just um uh
 

00:33:52.960 --> 00:33:54.950 align:start position:0%
product created that you just um uh
designed?<00:33:53.519><c> How</c><00:33:53.679><c> can</c><00:33:53.840><c> a</c><00:33:54.000><c> figurine</c><00:33:54.559><c> be</c><00:33:54.720><c> made</c>

00:33:54.950 --> 00:33:54.960 align:start position:0%
designed? How can a figurine be made
 

00:33:54.960 --> 00:33:57.669 align:start position:0%
designed? How can a figurine be made
that<00:33:55.200><c> you</c><00:33:55.679><c> are</c><00:33:55.919><c> so</c><00:33:56.159><c> delighted</c><00:33:56.559><c> by?</c><00:33:57.120><c> Or</c><00:33:57.360><c> how</c><00:33:57.519><c> do</c>

00:33:57.669 --> 00:33:57.679 align:start position:0%
that you are so delighted by? Or how do
 

00:33:57.679 --> 00:33:59.509 align:start position:0%
that you are so delighted by? Or how do
you<00:33:57.919><c> actually</c><00:33:58.320><c> put</c><00:33:58.480><c> the</c><00:33:58.720><c> company</c><00:33:59.039><c> together?</c>

00:33:59.509 --> 00:33:59.519 align:start position:0%
you actually put the company together?
 

00:33:59.519 --> 00:34:00.789 align:start position:0%
you actually put the company together?
What<00:33:59.600><c> is</c><00:33:59.760><c> the</c><00:33:59.919><c> next</c><00:34:00.080><c> steps?</c><00:34:00.320><c> And</c><00:34:00.480><c> what's</c><00:34:00.640><c> the</c>

00:34:00.789 --> 00:34:00.799 align:start position:0%
What is the next steps? And what's the
 

00:34:00.799 --> 00:34:02.230 align:start position:0%
What is the next steps? And what's the
template?<00:34:01.200><c> And</c><00:34:01.360><c> how</c><00:34:01.519><c> could</c><00:34:01.760><c> do</c><00:34:01.919><c> all</c><00:34:02.080><c> the</c>

00:34:02.230 --> 00:34:02.240 align:start position:0%
template? And how could do all the
 

00:34:02.240 --> 00:34:04.149 align:start position:0%
template? And how could do all the
pieces<00:34:02.799><c> and</c><00:34:03.039><c> all</c><00:34:03.200><c> the</c><00:34:03.440><c> little</c><00:34:03.600><c> tools</c><00:34:03.919><c> that</c>

00:34:04.149 --> 00:34:04.159 align:start position:0%
pieces and all the little tools that
 

00:34:04.159 --> 00:34:06.950 align:start position:0%
pieces and all the little tools that
I've<00:34:04.320><c> created</c><00:34:04.640><c> along</c><00:34:04.880><c> the</c><00:34:05.039><c> way</c><00:34:05.760><c> somehow</c><00:34:06.720><c> make</c>

00:34:06.950 --> 00:34:06.960 align:start position:0%
I've created along the way somehow make
 

00:34:06.960 --> 00:34:10.230 align:start position:0%
I've created along the way somehow make
it<00:34:07.120><c> now</c><00:34:07.440><c> easier</c><00:34:08.320><c> um</c><00:34:08.639><c> for</c><00:34:08.879><c> me</c><00:34:09.119><c> to</c><00:34:09.599><c> uh</c><00:34:09.760><c> flesh</c><00:34:10.079><c> out</c>

00:34:10.230 --> 00:34:10.240 align:start position:0%
it now easier um for me to uh flesh out
 

00:34:10.240 --> 00:34:12.470 align:start position:0%
it now easier um for me to uh flesh out
this<00:34:10.480><c> idea?</c><00:34:11.040><c> We've</c><00:34:11.520><c> we've</c><00:34:11.760><c> seen</c><00:34:12.000><c> incredible</c>

00:34:12.470 --> 00:34:12.480 align:start position:0%
this idea? We've we've seen incredible
 

00:34:12.480 --> 00:34:16.629 align:start position:0%
this idea? We've we've seen incredible
like<00:34:12.800><c> little</c><00:34:13.280><c> um</c><00:34:14.079><c> um</c><00:34:14.879><c> uh</c><00:34:15.119><c> emergent</c><00:34:16.399><c> things</c>

00:34:16.629 --> 00:34:16.639 align:start position:0%
like little um um uh emergent things
 

00:34:16.639 --> 00:34:19.669 align:start position:0%
like little um um uh emergent things
here<00:34:16.879><c> with</c><00:34:17.119><c> like</c><00:34:17.520><c> um</c><00:34:18.399><c> um</c><00:34:19.343><c> [clears throat]</c><00:34:19.520><c> you</c>

00:34:19.669 --> 00:34:19.679 align:start position:0%
here with like um um [clears throat] you
 

00:34:19.679 --> 00:34:21.030 align:start position:0%
here with like um um [clears throat] you
know<00:34:19.839><c> like</c><00:34:20.000><c> you're</c><00:34:20.240><c> building</c><00:34:20.560><c> towards</c><00:34:20.879><c> like</c>

00:34:21.030 --> 00:34:21.040 align:start position:0%
know like you're building towards like
 

00:34:21.040 --> 00:34:23.430 align:start position:0%
know like you're building towards like
the<00:34:21.200><c> context</c><00:34:21.520><c> engineering</c><00:34:22.159><c> almost</c><00:34:22.480><c> becomes</c>

00:34:23.430 --> 00:34:23.440 align:start position:0%
the context engineering almost becomes
 

00:34:23.440 --> 00:34:26.550 align:start position:0%
the context engineering almost becomes
automatic<00:34:24.480><c> um</c><00:34:24.960><c> um</c><00:34:25.359><c> because</c><00:34:26.000><c> you're</c><00:34:26.240><c> building</c>

00:34:26.550 --> 00:34:26.560 align:start position:0%
automatic um um because you're building
 

00:34:26.560 --> 00:34:28.310 align:start position:0%
automatic um um because you're building
up<00:34:26.720><c> these</c><00:34:27.280><c> you're</c><00:34:27.440><c> collecting</c><00:34:27.760><c> these</c><00:34:28.079><c> pieces</c>

00:34:28.310 --> 00:34:28.320 align:start position:0%
up these you're collecting these pieces
 

00:34:28.320 --> 00:34:30.230 align:start position:0%
up these you're collecting these pieces
that<00:34:28.720><c> speak</c><00:34:28.879><c> to</c><00:34:29.040><c> you.</c><00:34:29.359><c> you're</c><00:34:29.679><c> seeing</c><00:34:30.000><c> new</c>

00:34:30.230 --> 00:34:30.240 align:start position:0%
that speak to you. you're seeing new
 

00:34:30.240 --> 00:34:31.909 align:start position:0%
that speak to you. you're seeing new
ideas<00:34:30.560><c> and</c><00:34:30.800><c> people</c><00:34:30.960><c> are</c><00:34:31.200><c> create</c><00:34:31.520><c> creating</c>

00:34:31.909 --> 00:34:31.919 align:start position:0%
ideas and people are create creating
 

00:34:31.919 --> 00:34:33.829 align:start position:0%
ideas and people are create creating
remixing<00:34:32.480><c> little</c><00:34:32.639><c> mini</c><00:34:32.879><c> apps</c><00:34:33.200><c> that</c><00:34:33.520><c> allow</c><00:34:33.679><c> you</c>

00:34:33.829 --> 00:34:33.839 align:start position:0%
remixing little mini apps that allow you
 

00:34:33.839 --> 00:34:36.710 align:start position:0%
remixing little mini apps that allow you
to<00:34:34.000><c> generate</c><00:34:34.480><c> a</c><00:34:34.800><c> video,</c><00:34:35.200><c> a</c><00:34:35.359><c> product</c><00:34:35.679><c> video,</c>

00:34:36.710 --> 00:34:36.720 align:start position:0%
to generate a video, a product video,
 

00:34:36.720 --> 00:34:38.550 align:start position:0%
to generate a video, a product video,
but<00:34:36.879><c> but</c><00:34:37.200><c> it's</c><00:34:37.359><c> not</c><00:34:37.520><c> commerce</c><00:34:37.919><c> specifically</c>

00:34:38.550 --> 00:34:38.560 align:start position:0%
but but it's not commerce specifically
 

00:34:38.560 --> 00:34:40.710 align:start position:0%
but but it's not commerce specifically
and<00:34:38.800><c> it</c><00:34:38.960><c> just</c><00:34:39.119><c> happens</c><00:34:39.359><c> that</c><00:34:39.679><c> lots</c><00:34:40.000><c> of</c><00:34:40.480><c> what</c>

00:34:40.710 --> 00:34:40.720 align:start position:0%
and it just happens that lots of what
 

00:34:40.720 --> 00:34:42.389 align:start position:0%
and it just happens that lots of what
people<00:34:40.960><c> create</c><00:34:41.200><c> is</c><00:34:41.440><c> commerce</c><00:34:41.760><c> and</c><00:34:42.000><c> so</c><00:34:42.240><c> it's</c>

00:34:42.389 --> 00:34:42.399 align:start position:0%
people create is commerce and so it's
 

00:34:42.399 --> 00:34:43.909 align:start position:0%
people create is commerce and so it's
it's<00:34:42.639><c> all</c><00:34:42.879><c> fitting</c><00:34:43.119><c> together</c><00:34:43.440><c> into</c><00:34:43.679><c> the</c>

00:34:43.909 --> 00:34:43.919 align:start position:0%
it's all fitting together into the
 

00:34:43.919 --> 00:34:45.589 align:start position:0%
it's all fitting together into the
mission<00:34:44.240><c> that</c><00:34:44.399><c> Shopify</c><00:34:44.879><c> just</c><00:34:45.040><c> wants</c><00:34:45.200><c> to</c><00:34:45.359><c> see</c>

00:34:45.589 --> 00:34:45.599 align:start position:0%
mission that Shopify just wants to see
 

00:34:45.599 --> 00:34:47.829 align:start position:0%
mission that Shopify just wants to see
entrepreneurship<00:34:46.560><c> become</c><00:34:46.879><c> more</c><00:34:47.119><c> common</c><00:34:47.599><c> and</c>

00:34:47.829 --> 00:34:47.839 align:start position:0%
entrepreneurship become more common and
 

00:34:47.839 --> 00:34:50.310 align:start position:0%
entrepreneurship become more common and
definitely<00:34:48.879><c> we</c><00:34:49.280><c> we</c><00:34:49.520><c> love</c><00:34:49.679><c> the</c><00:34:49.919><c> aspect</c><00:34:50.159><c> of</c>

00:34:50.310 --> 00:34:50.320 align:start position:0%
definitely we we love the aspect of
 

00:34:50.320 --> 00:34:53.190 align:start position:0%
definitely we we love the aspect of
Shopify<00:34:51.280><c> that</c><00:34:51.599><c> people</c><00:34:51.839><c> can</c><00:34:52.159><c> go</c><00:34:52.320><c> and</c><00:34:52.879><c> uh</c><00:34:53.040><c> you</c>

00:34:53.190 --> 00:34:53.200 align:start position:0%
Shopify that people can go and uh you
 

00:34:53.200 --> 00:34:55.349 align:start position:0%
Shopify that people can go and uh you
know<00:34:53.599><c> express</c><00:34:54.079><c> themselves</c><00:34:54.480><c> in</c><00:34:54.720><c> a</c><00:34:54.879><c> way</c><00:34:54.960><c> that</c><00:34:55.200><c> is</c>

00:34:55.349 --> 00:34:55.359 align:start position:0%
know express themselves in a way that is
 

00:34:55.359 --> 00:34:59.030 align:start position:0%
know express themselves in a way that is
like<00:34:55.760><c> unencumbered</c><00:34:56.560><c> by</c><00:34:57.119><c> uh</c><00:34:57.760><c> um</c><00:34:58.079><c> you</c>

00:34:59.030 --> 00:34:59.040 align:start position:0%
like unencumbered by uh um you
 

00:34:59.040 --> 00:35:02.470 align:start position:0%
like unencumbered by uh um you
their<00:34:59.280><c> lack</c><00:34:59.520><c> of</c><00:35:00.240><c> um</c><00:35:00.720><c> um</c><00:35:01.040><c> you</c><00:35:01.280><c> know</c><00:35:02.160><c> path</c>

00:35:02.470 --> 00:35:02.480 align:start position:0%
their lack of um um you know path
 

00:35:02.480 --> 00:35:04.630 align:start position:0%
their lack of um um you know path
dependent<00:35:03.040><c> lack</c><00:35:03.359><c> of</c><00:35:03.680><c> skills</c><00:35:04.000><c> as</c><00:35:04.240><c> as</c><00:35:04.480><c> a</c>

00:35:04.630 --> 00:35:04.640 align:start position:0%
dependent lack of skills as as a
 

00:35:04.640 --> 00:35:06.470 align:start position:0%
dependent lack of skills as as a
designer<00:35:05.040><c> or</c><00:35:05.200><c> so</c><00:35:05.440><c> like</c><00:35:05.599><c> the</c><00:35:06.000><c> the</c><00:35:06.240><c> most</c>

00:35:06.470 --> 00:35:06.480 align:start position:0%
designer or so like the the most
 

00:35:06.480 --> 00:35:08.310 align:start position:0%
designer or so like the the most
wonderful<00:35:06.880><c> thing</c><00:35:07.040><c> about</c><00:35:07.440><c> Shopify</c><00:35:07.920><c> is</c><00:35:08.240><c> that</c>

00:35:08.310 --> 00:35:08.320 align:start position:0%
wonderful thing about Shopify is that
 

00:35:08.320 --> 00:35:10.150 align:start position:0%
wonderful thing about Shopify is that
usually<00:35:08.880><c> big</c><00:35:09.119><c> enough</c><00:35:09.359><c> project</c><00:35:09.599><c> that</c><00:35:09.839><c> you</c><00:35:10.000><c> can</c>

00:35:10.150 --> 00:35:10.160 align:start position:0%
usually big enough project that you can
 

00:35:10.160 --> 00:35:11.670 align:start position:0%
usually big enough project that you can
put<00:35:10.320><c> a</c><00:35:10.480><c> team</c><00:35:10.640><c> together</c><00:35:10.960><c> where</c><00:35:11.200><c> everyone</c><00:35:11.440><c> has</c>

00:35:11.670 --> 00:35:11.680 align:start position:0%
put a team together where everyone has
 

00:35:11.680 --> 00:35:13.270 align:start position:0%
put a team together where everyone has
the<00:35:11.839><c> skills</c><00:35:12.079><c> and</c><00:35:12.320><c> the</c><00:35:12.400><c> wonderful</c><00:35:12.880><c> thing</c><00:35:13.040><c> about</c>

00:35:13.270 --> 00:35:13.280 align:start position:0%
the skills and the wonderful thing about
 

00:35:13.280 --> 00:35:17.430 align:start position:0%
the skills and the wonderful thing about
AI<00:35:13.599><c> is</c><00:35:14.160><c> now</c><00:35:14.480><c> often</c><00:35:15.440><c> AI</c><00:35:15.760><c> can</c><00:35:16.000><c> actually</c><00:35:16.560><c> uh</c><00:35:17.119><c> do</c><00:35:17.280><c> a</c>

00:35:17.430 --> 00:35:17.440 align:start position:0%
AI is now often AI can actually uh do a
 

00:35:17.440 --> 00:35:19.510 align:start position:0%
AI is now often AI can actually uh do a
possible<00:35:17.839><c> job</c><00:35:18.160><c> even</c><00:35:18.400><c> if</c><00:35:18.560><c> you</c><00:35:18.720><c> can't</c><00:35:18.960><c> have</c><00:35:19.280><c> a</c>

00:35:19.510 --> 00:35:19.520 align:start position:0%
possible job even if you can't have a
 

00:35:19.520 --> 00:35:21.589 align:start position:0%
possible job even if you can't have a
designer<00:35:19.920><c> co-founder</c><00:35:20.400><c> for</c><00:35:20.640><c> your</c><00:35:20.800><c> venture</c><00:35:21.359><c> and</c>

00:35:21.589 --> 00:35:21.599 align:start position:0%
designer co-founder for your venture and
 

00:35:21.599 --> 00:35:23.510 align:start position:0%
designer co-founder for your venture and
we<00:35:21.839><c> want</c><00:35:22.000><c> to</c><00:35:22.400><c> like</c><00:35:22.640><c> tinker</c><00:35:22.960><c> is</c><00:35:23.119><c> sort</c><00:35:23.200><c> of</c><00:35:23.280><c> our</c>

00:35:23.510 --> 00:35:23.520 align:start position:0%
we want to like tinker is sort of our
 

00:35:23.520 --> 00:35:25.510 align:start position:0%
we want to like tinker is sort of our
exploration<00:35:23.920><c> of</c><00:35:24.240><c> how</c><00:35:24.640><c> deep</c><00:35:24.880><c> and</c><00:35:25.040><c> far</c><00:35:25.280><c> can</c><00:35:25.440><c> we</c>

00:35:25.510 --> 00:35:25.520 align:start position:0%
exploration of how deep and far can we
 

00:35:25.520 --> 00:35:27.430 align:start position:0%
exploration of how deep and far can we
go<00:35:25.680><c> and</c><00:35:25.839><c> I'm</c><00:35:26.000><c> very</c><00:35:26.240><c> excited</c><00:35:26.480><c> about</c><00:35:26.720><c> it.</c><00:35:27.200><c> Yeah,</c>

00:35:27.430 --> 00:35:27.440 align:start position:0%
go and I'm very excited about it. Yeah,
 

00:35:27.440 --> 00:35:29.190 align:start position:0%
go and I'm very excited about it. Yeah,
I<00:35:27.599><c> I</c><00:35:27.680><c> I</c><00:35:27.920><c> think</c><00:35:28.079><c> one</c><00:35:28.240><c> of</c><00:35:28.320><c> the</c><00:35:28.480><c> things</c><00:35:28.560><c> that</c><00:35:28.720><c> I</c><00:35:28.880><c> I</c>

00:35:29.190 --> 00:35:29.200 align:start position:0%
I I I think one of the things that I I
 

00:35:29.200 --> 00:35:31.510 align:start position:0%
I I I think one of the things that I I
love<00:35:29.359><c> about</c><00:35:29.599><c> this</c><00:35:29.839><c> is</c><00:35:30.480><c> when</c><00:35:30.800><c> you're</c><00:35:31.200><c> building</c>

00:35:31.510 --> 00:35:31.520 align:start position:0%
love about this is when you're building
 

00:35:31.520 --> 00:35:33.910 align:start position:0%
love about this is when you're building
something<00:35:31.920><c> new,</c><00:35:32.640><c> ideas</c><00:35:33.200><c> come</c><00:35:33.440><c> like</c><00:35:33.680><c> in</c><00:35:33.839><c> a</c>

00:35:33.910 --> 00:35:33.920 align:start position:0%
something new, ideas come like in a
 

00:35:33.920 --> 00:35:35.750 align:start position:0%
something new, ideas come like in a
foggy<00:35:34.320><c> forest,</c><00:35:34.880><c> right?</c><00:35:35.119><c> And</c><00:35:35.280><c> as</c><00:35:35.440><c> you</c><00:35:35.599><c> walk</c>

00:35:35.750 --> 00:35:35.760 align:start position:0%
foggy forest, right? And as you walk
 

00:35:35.760 --> 00:35:37.750 align:start position:0%
foggy forest, right? And as you walk
through<00:35:35.920><c> the</c><00:35:36.079><c> foggy</c><00:35:36.480><c> forest,</c><00:35:37.119><c> the</c><00:35:37.440><c> shadows</c>

00:35:37.750 --> 00:35:37.760 align:start position:0%
through the foggy forest, the shadows
 

00:35:37.760 --> 00:35:39.670 align:start position:0%
through the foggy forest, the shadows
become<00:35:38.079><c> clearer</c><00:35:38.400><c> and</c><00:35:38.640><c> clearer.</c><00:35:39.280><c> The</c><00:35:39.440><c> hard</c>

00:35:39.670 --> 00:35:39.680 align:start position:0%
become clearer and clearer. The hard
 

00:35:39.680 --> 00:35:41.030 align:start position:0%
become clearer and clearer. The hard
part<00:35:39.839><c> is</c><00:35:40.079><c> actually</c><00:35:40.320><c> walking</c><00:35:40.640><c> through</c><00:35:40.800><c> that</c>

00:35:41.030 --> 00:35:41.040 align:start position:0%
part is actually walking through that
 

00:35:41.040 --> 00:35:42.870 align:start position:0%
part is actually walking through that
foggy<00:35:41.359><c> forest.</c><00:35:41.680><c> This</c><00:35:41.920><c> kind</c><00:35:42.000><c> of</c><00:35:42.079><c> helps</c><00:35:42.320><c> you</c>

00:35:42.870 --> 00:35:42.880 align:start position:0%
foggy forest. This kind of helps you
 

00:35:42.880 --> 00:35:44.550 align:start position:0%
foggy forest. This kind of helps you
bring<00:35:43.200><c> into</c><00:35:43.440><c> fruition.</c><00:35:43.839><c> I</c><00:35:43.920><c> go,</c><00:35:44.079><c> "Do</c><00:35:44.320><c> you</c><00:35:44.400><c> mean</c>

00:35:44.550 --> 00:35:44.560 align:start position:0%
bring into fruition. I go, "Do you mean
 

00:35:44.560 --> 00:35:46.069 align:start position:0%
bring into fruition. I go, "Do you mean
this?<00:35:44.880><c> Do</c><00:35:45.040><c> you</c><00:35:45.119><c> mean</c><00:35:45.280><c> this?"</c><00:35:45.599><c> Pulling</c><00:35:45.920><c> your</c>

00:35:46.069 --> 00:35:46.079 align:start position:0%
this? Do you mean this?" Pulling your
 

00:35:46.079 --> 00:35:47.750 align:start position:0%
this? Do you mean this?" Pulling your
intuition<00:35:46.560><c> out</c><00:35:46.720><c> into</c><00:35:46.960><c> something</c><00:35:47.280><c> real</c><00:35:47.520><c> that</c>

00:35:47.750 --> 00:35:47.760 align:start position:0%
intuition out into something real that
 

00:35:47.760 --> 00:35:49.430 align:start position:0%
intuition out into something real that
you<00:35:47.920><c> can</c><00:35:48.000><c> then</c><00:35:48.160><c> iterate</c><00:35:48.560><c> on,</c><00:35:48.960><c> which</c><00:35:49.200><c> I</c><00:35:49.359><c> think</c>

00:35:49.430 --> 00:35:49.440 align:start position:0%
you can then iterate on, which I think
 

00:35:49.440 --> 00:35:51.030 align:start position:0%
you can then iterate on, which I think
is<00:35:49.599><c> like</c><00:35:49.760><c> half</c><00:35:50.000><c> the</c><00:35:50.240><c> battle</c><00:35:50.480><c> for</c><00:35:50.720><c> people</c>

00:35:51.030 --> 00:35:51.040 align:start position:0%
is like half the battle for people
 

00:35:51.040 --> 00:35:52.950 align:start position:0%
is like half the battle for people
generating<00:35:51.520><c> ideas</c><00:35:51.920><c> and</c><00:35:52.240><c> crystallizing</c><00:35:52.800><c> it</c>

00:35:52.950 --> 00:35:52.960 align:start position:0%
generating ideas and crystallizing it
 

00:35:52.960 --> 00:35:55.109 align:start position:0%
generating ideas and crystallizing it
into<00:35:53.200><c> something</c><00:35:53.440><c> new.</c><00:35:54.160><c> I</c><00:35:54.400><c> will</c><00:35:54.560><c> just</c><00:35:54.720><c> say</c><00:35:54.880><c> one</c>

00:35:55.109 --> 00:35:55.119 align:start position:0%
into something new. I will just say one
 

00:35:55.119 --> 00:35:57.750 align:start position:0%
into something new. I will just say one
thing<00:35:55.359><c> to</c><00:35:56.000><c> on</c><00:35:56.480><c> you</c><00:35:56.640><c> guys</c><00:35:56.880><c> nailed</c><00:35:57.200><c> it</c><00:35:57.359><c> like</c><00:35:57.520><c> it's</c>

00:35:57.750 --> 00:35:57.760 align:start position:0%
thing to on you guys nailed it like it's
 

00:35:57.760 --> 00:35:59.270 align:start position:0%
thing to on you guys nailed it like it's
the<00:35:57.920><c> job</c><00:35:58.079><c> is</c><00:35:58.240><c> to</c><00:35:58.320><c> make</c><00:35:58.480><c> entrepreneurship</c><00:35:59.119><c> more</c>

00:35:59.270 --> 00:35:59.280 align:start position:0%
the job is to make entrepreneurship more
 

00:35:59.280 --> 00:36:01.990 align:start position:0%
the job is to make entrepreneurship more
common.<00:36:00.000><c> Last</c><00:36:00.240><c> time</c><00:36:00.400><c> I</c><00:36:00.560><c> I</c><00:36:00.640><c> I</c><00:36:01.040><c> recall</c><00:36:01.359><c> Shopify</c>

00:36:01.990 --> 00:36:02.000 align:start position:0%
common. Last time I I I recall Shopify
 

00:36:02.000 --> 00:36:04.310 align:start position:0%
common. Last time I I I recall Shopify
announcing<00:36:02.480><c> a</c><00:36:02.720><c> small</c><00:36:02.960><c> little</c><00:36:03.359><c> utility</c><00:36:03.760><c> app</c>

00:36:04.310 --> 00:36:04.320 align:start position:0%
announcing a small little utility app
 

00:36:04.320 --> 00:36:05.910 align:start position:0%
announcing a small little utility app
like<00:36:04.640><c> this</c><00:36:04.880><c> to</c><00:36:05.040><c> a</c><00:36:05.280><c> little</c><00:36:05.359><c> bit</c><00:36:05.440><c> of</c><00:36:05.520><c> a</c><00:36:05.760><c> different</c>

00:36:05.910 --> 00:36:05.920 align:start position:0%
like this to a little bit of a different
 

00:36:05.920 --> 00:36:07.910 align:start position:0%
like this to a little bit of a different
audience<00:36:06.400><c> I</c><00:36:06.560><c> think</c><00:36:06.720><c> was</c><00:36:06.880><c> in</c><00:36:07.040><c> 2020.</c><00:36:07.599><c> It</c><00:36:07.760><c> was</c>

00:36:07.910 --> 00:36:07.920 align:start position:0%
audience I think was in 2020. It was
 

00:36:07.920 --> 00:36:09.349 align:start position:0%
audience I think was in 2020. It was
called<00:36:08.160><c> shop.</c>

00:36:09.349 --> 00:36:09.359 align:start position:0%
called shop.
 

00:36:09.359 --> 00:36:11.670 align:start position:0%
called shop.
&gt;&gt; And<00:36:09.440><c> and</c><00:36:09.520><c> and</c><00:36:10.160><c> I</c><00:36:10.400><c> I</c><00:36:10.480><c> I</c><00:36:10.640><c> I</c><00:36:10.800><c> I</c><00:36:11.280><c> think</c><00:36:11.359><c> my</c><00:36:11.599><c> point</c>

00:36:11.670 --> 00:36:11.680 align:start position:0%
&gt;&gt; And and and I I I I I think my point
 

00:36:11.680 --> 00:36:14.390 align:start position:0%
&gt;&gt; And and and I I I I I think my point
here<00:36:11.920><c> is</c><00:36:12.079><c> just</c><00:36:12.320><c> that</c><00:36:12.480><c> like</c>

00:36:14.390 --> 00:36:14.400 align:start position:0%
here is just that like
 

00:36:14.400 --> 00:36:18.230 align:start position:0%
here is just that like
big<00:36:14.800><c> great</c><00:36:15.200><c> things</c><00:36:16.000><c> start</c><00:36:16.400><c> like</c><00:36:16.640><c> kind</c><00:36:16.800><c> of</c>

00:36:18.230 --> 00:36:18.240 align:start position:0%
big great things start like kind of
 

00:36:18.240 --> 00:36:21.349 align:start position:0%
big great things start like kind of
small<00:36:18.720><c> nifty</c><00:36:19.200><c> tools</c><00:36:20.240><c> and</c><00:36:20.400><c> and</c><00:36:20.480><c> and</c><00:36:20.960><c> I</c><00:36:21.119><c> really</c>

00:36:21.349 --> 00:36:21.359 align:start position:0%
small nifty tools and and and I really
 

00:36:21.359 --> 00:36:23.349 align:start position:0%
small nifty tools and and and I really
feel<00:36:21.599><c> like</c><00:36:21.760><c> that</c><00:36:22.000><c> like</c><00:36:22.160><c> Tinker</c><00:36:22.640><c> is</c><00:36:22.720><c> is</c><00:36:22.880><c> is</c><00:36:23.200><c> in</c>

00:36:23.349 --> 00:36:23.359 align:start position:0%
feel like that like Tinker is is is in
 

00:36:23.359 --> 00:36:25.349 align:start position:0%
feel like that like Tinker is is is in
that<00:36:23.520><c> category</c><00:36:24.079><c> like</c><00:36:24.320><c> it's</c><00:36:24.480><c> it's</c><00:36:24.960><c> opening</c><00:36:25.280><c> up</c>

00:36:25.349 --> 00:36:25.359 align:start position:0%
that category like it's it's opening up
 

00:36:25.359 --> 00:36:27.829 align:start position:0%
that category like it's it's opening up
a<00:36:25.680><c> category</c><00:36:26.640><c> uh</c><00:36:26.800><c> that</c><00:36:26.960><c> that</c><00:36:27.280><c> hasn't</c><00:36:27.520><c> quite</c><00:36:27.680><c> yet</c>

00:36:27.829 --> 00:36:27.839 align:start position:0%
a category uh that that hasn't quite yet
 

00:36:27.839 --> 00:36:29.190 align:start position:0%
a category uh that that hasn't quite yet
been<00:36:28.000><c> defined</c><00:36:28.320><c> yet</c><00:36:28.560><c> and</c><00:36:28.640><c> and</c><00:36:28.800><c> that</c><00:36:28.960><c> we're</c><00:36:29.119><c> kind</c>

00:36:29.190 --> 00:36:29.200 align:start position:0%
been defined yet and and that we're kind
 

00:36:29.200 --> 00:36:30.150 align:start position:0%
been defined yet and and that we're kind
of<00:36:29.359><c> laying</c><00:36:29.520><c> ground</c><00:36:29.680><c> for</c><00:36:29.839><c> here.</c>

00:36:30.150 --> 00:36:30.160 align:start position:0%
of laying ground for here.
 

00:36:30.160 --> 00:36:32.550 align:start position:0%
of laying ground for here.
&gt;&gt; Yeah,<00:36:30.320><c> I</c><00:36:30.640><c> I</c><00:36:30.880><c> I</c><00:36:31.359><c> that's</c><00:36:31.680><c> my</c><00:36:31.839><c> that's</c><00:36:32.079><c> my</c><00:36:32.240><c> hope.</c>

00:36:32.550 --> 00:36:32.560 align:start position:0%
&gt;&gt; Yeah, I I I that's my that's my hope.
 

00:36:32.560 --> 00:36:34.710 align:start position:0%
&gt;&gt; Yeah, I I I that's my that's my hope.
Um,<00:36:32.880><c> I</c><00:36:32.960><c> I</c><00:36:33.359><c> believe</c><00:36:33.599><c> the</c><00:36:33.920><c> future</c><00:36:34.240><c> is</c><00:36:34.400><c> best</c>

00:36:34.710 --> 00:36:34.720 align:start position:0%
Um, I I believe the future is best
 

00:36:34.720 --> 00:36:37.670 align:start position:0%
Um, I I believe the future is best
predicted<00:36:35.119><c> by</c><00:36:35.359><c> what</c><00:36:35.920><c> uh</c><00:36:36.400><c> highly</c><00:36:36.720><c> creative</c><00:36:37.200><c> and</c>

00:36:37.670 --> 00:36:37.680 align:start position:0%
predicted by what uh highly creative and
 

00:36:37.680 --> 00:36:39.990 align:start position:0%
predicted by what uh highly creative and
uh<00:36:37.839><c> smart</c><00:36:38.079><c> people</c><00:36:38.400><c> do</c><00:36:38.560><c> on</c><00:36:38.880><c> the</c><00:36:39.119><c> weekends.</c><00:36:39.599><c> And</c>

00:36:39.990 --> 00:36:40.000 align:start position:0%
uh smart people do on the weekends. And
 

00:36:40.000 --> 00:36:41.910 align:start position:0%
uh smart people do on the weekends. And
um<00:36:40.240><c> this</c><00:36:40.480><c> is</c><00:36:40.560><c> a</c><00:36:40.960><c> product</c><00:36:41.280><c> wrapped</c><00:36:41.680><c> around</c>

00:36:41.910 --> 00:36:41.920 align:start position:0%
um this is a product wrapped around
 

00:36:41.920 --> 00:36:43.910 align:start position:0%
um this is a product wrapped around
exactly<00:36:42.320><c> those</c><00:36:42.640><c> activities.</c><00:36:43.040><c> And</c><00:36:43.200><c> so</c><00:36:43.359><c> I</c><00:36:43.440><c> I</c><00:36:43.520><c> I</c>

00:36:43.910 --> 00:36:43.920 align:start position:0%
exactly those activities. And so I I I
 

00:36:43.920 --> 00:36:45.670 align:start position:0%
exactly those activities. And so I I I
can't<00:36:44.079><c> wait</c><00:36:44.160><c> to</c><00:36:44.320><c> get</c><00:36:44.560><c> in</c><00:36:44.720><c> everyone's</c><00:36:45.200><c> hand.</c>

00:36:45.670 --> 00:36:45.680 align:start position:0%
can't wait to get in everyone's hand.
 

00:36:45.680 --> 00:36:46.950 align:start position:0%
can't wait to get in everyone's hand.
&gt;&gt; I<00:36:45.839><c> love</c><00:36:45.920><c> it.</c><00:36:46.079><c> And</c><00:36:46.240><c> also,</c><00:36:46.480><c> please</c><00:36:46.640><c> check</c><00:36:46.800><c> out</c>

00:36:46.950 --> 00:36:46.960 align:start position:0%
&gt;&gt; I love it. And also, please check out
 

00:36:46.960 --> 00:36:48.310 align:start position:0%
&gt;&gt; I love it. And also, please check out
the<00:36:47.040><c> video.</c><00:36:47.280><c> Russo</c><00:36:47.680><c> does</c><00:36:47.839><c> a</c><00:36:48.000><c> great</c><00:36:48.160><c> job</c>

00:36:48.310 --> 00:36:48.320 align:start position:0%
the video. Russo does a great job
 

00:36:48.320 --> 00:36:50.470 align:start position:0%
the video. Russo does a great job
explaining<00:36:48.720><c> it</c><00:36:49.119><c> uh</c><00:36:49.200><c> on</c><00:36:49.440><c> the</c><00:36:49.599><c> video.</c><00:36:49.920><c> So,</c><00:36:50.320><c> make</c>

00:36:50.470 --> 00:36:50.480 align:start position:0%
explaining it uh on the video. So, make
 

00:36:50.480 --> 00:36:52.310 align:start position:0%
explaining it uh on the video. So, make
sure<00:36:50.720><c> you</c><00:36:50.960><c> take</c><00:36:51.040><c> a</c><00:36:51.200><c> look</c><00:36:51.280><c> at</c><00:36:51.440><c> that.</c><00:36:51.839><c> Let's</c><00:36:52.240><c> uh</c>

00:36:52.310 --> 00:36:52.320 align:start position:0%
sure you take a look at that. Let's uh
 

00:36:52.320 --> 00:36:55.990 align:start position:0%
sure you take a look at that. Let's uh
let's<00:36:52.560><c> keep</c><00:36:52.720><c> moving</c><00:36:52.960><c> along.</c><00:36:54.000><c> Um</c><00:36:54.560><c> up</c><00:36:54.800><c> next</c><00:36:55.280><c> is</c>

00:36:55.990 --> 00:36:56.000 align:start position:0%
let's keep moving along. Um up next is
 

00:36:56.000 --> 00:37:00.069 align:start position:0%
let's keep moving along. Um up next is
there's<00:36:56.240><c> some</c><00:36:56.400><c> retail</c><00:36:56.640><c> updates</c><00:36:56.960><c> here</c>

00:37:00.069 --> 00:37:00.079 align:start position:0%
 
 

00:37:00.079 --> 00:37:01.510 align:start position:0%
 
shop.<00:37:00.240><c> I</c><00:37:00.320><c> have</c><00:37:00.400><c> to</c><00:37:00.560><c> say</c><00:37:00.720><c> I</c><00:37:00.960><c> I</c>

00:37:01.510 --> 00:37:01.520 align:start position:0%
shop. I have to say I I
 

00:37:01.520 --> 00:37:03.190 align:start position:0%
shop. I have to say I I
&gt;&gt; we<00:37:01.680><c> got</c><00:37:01.760><c> to</c><00:37:01.920><c> get</c><00:37:02.000><c> some</c><00:37:02.160><c> of</c><00:37:02.240><c> these</c><00:37:02.560><c> made.</c>

00:37:03.190 --> 00:37:03.200 align:start position:0%
&gt;&gt; we got to get some of these made.
 

00:37:03.200 --> 00:37:04.710 align:start position:0%
&gt;&gt; we got to get some of these made.
&gt;&gt; They're<00:37:03.520><c> beautiful.</c>

00:37:04.710 --> 00:37:04.720 align:start position:0%
&gt;&gt; They're beautiful.
 

00:37:04.720 --> 00:37:06.710 align:start position:0%
&gt;&gt; They're beautiful.
&gt;&gt; Yes.<00:37:05.200><c> So,</c><00:37:05.520><c> one</c><00:37:05.760><c> thing</c><00:37:05.839><c> I'd</c><00:37:06.079><c> like</c><00:37:06.240><c> to</c><00:37:06.320><c> share</c><00:37:06.480><c> is</c>

00:37:06.710 --> 00:37:06.720 align:start position:0%
&gt;&gt; Yes. So, one thing I'd like to share is
 

00:37:06.720 --> 00:37:09.589 align:start position:0%
&gt;&gt; Yes. So, one thing I'd like to share is
that<00:37:06.880><c> for</c><00:37:07.119><c> every</c><00:37:07.440><c> edition,</c><00:37:08.160><c> we</c><00:37:08.480><c> make</c><00:37:08.800><c> up</c><00:37:09.359><c> a</c>

00:37:09.589 --> 00:37:09.599 align:start position:0%
that for every edition, we make up a
 

00:37:09.599 --> 00:37:12.150 align:start position:0%
that for every edition, we make up a
makebelieve<00:37:10.400><c> Shopify</c><00:37:10.960><c> brand.</c><00:37:11.760><c> I</c><00:37:12.000><c> don't</c><00:37:12.079><c> know</c>

00:37:12.150 --> 00:37:12.160 align:start position:0%
makebelieve Shopify brand. I don't know
 

00:37:12.160 --> 00:37:13.910 align:start position:0%
makebelieve Shopify brand. I don't know
if<00:37:12.400><c> everyone</c><00:37:12.640><c> knows</c><00:37:12.880><c> this,</c><00:37:13.200><c> but</c><00:37:13.440><c> but</c><00:37:13.680><c> it's</c>

00:37:13.910 --> 00:37:13.920 align:start position:0%
if everyone knows this, but but it's
 

00:37:13.920 --> 00:37:16.069 align:start position:0%
if everyone knows this, but but it's
part<00:37:14.079><c> of</c><00:37:14.400><c> every</c><00:37:14.720><c> edition.</c><00:37:15.119><c> We</c><00:37:15.359><c> invent</c><00:37:15.680><c> a</c><00:37:15.920><c> new</c>

00:37:16.069 --> 00:37:16.079 align:start position:0%
part of every edition. We invent a new
 

00:37:16.079 --> 00:37:18.630 align:start position:0%
part of every edition. We invent a new
brand<00:37:16.400><c> that</c><00:37:16.640><c> goes</c><00:37:16.960><c> in</c><00:37:17.200><c> to</c><00:37:17.359><c> be</c><00:37:17.520><c> an</c><00:37:17.760><c> example</c><00:37:18.400><c> in</c>

00:37:18.630 --> 00:37:18.640 align:start position:0%
brand that goes in to be an example in
 

00:37:18.640 --> 00:37:19.910 align:start position:0%
brand that goes in to be an example in
each<00:37:18.880><c> of</c><00:37:18.960><c> the</c><00:37:19.200><c> different</c><00:37:19.359><c> product</c><00:37:19.680><c> stories</c>

00:37:19.910 --> 00:37:19.920 align:start position:0%
each of the different product stories
 

00:37:19.920 --> 00:37:22.069 align:start position:0%
each of the different product stories
that<00:37:20.160><c> we</c><00:37:20.320><c> share.</c><00:37:20.720><c> For</c><00:37:20.960><c> this</c><00:37:21.200><c> edition,</c><00:37:21.839><c> it</c><00:37:22.000><c> was</c>

00:37:22.069 --> 00:37:22.079 align:start position:0%
that we share. For this edition, it was
 

00:37:22.079 --> 00:37:24.390 align:start position:0%
that we share. For this edition, it was
a<00:37:22.240><c> skate</c><00:37:22.560><c> brand</c><00:37:22.800><c> called</c><00:37:23.040><c> Muse.</c><00:37:23.920><c> We're</c><00:37:24.079><c> finding</c>

00:37:24.390 --> 00:37:24.400 align:start position:0%
a skate brand called Muse. We're finding
 

00:37:24.400 --> 00:37:26.710 align:start position:0%
a skate brand called Muse. We're finding
ourselves<00:37:24.720><c> in</c><00:37:24.880><c> the</c><00:37:24.960><c> Muse</c><00:37:25.359><c> Renaissance</c><00:37:25.920><c> store.</c>

00:37:26.710 --> 00:37:26.720 align:start position:0%
ourselves in the Muse Renaissance store.
 

00:37:26.720 --> 00:37:28.790 align:start position:0%
ourselves in the Muse Renaissance store.
And<00:37:26.880><c> and</c><00:37:27.119><c> I</c><00:37:27.280><c> I</c><00:37:27.520><c> find</c><00:37:27.599><c> that</c><00:37:27.839><c> just</c><00:37:28.079><c> this</c><00:37:28.320><c> this</c>

00:37:28.790 --> 00:37:28.800 align:start position:0%
And and I I find that just this this
 

00:37:28.800 --> 00:37:30.710 align:start position:0%
And and I I find that just this this
backdrop<00:37:29.200><c> and</c><00:37:29.359><c> this</c><00:37:29.599><c> retail</c><00:37:29.920><c> section</c><00:37:30.240><c> is</c><00:37:30.480><c> of</c>

00:37:30.710 --> 00:37:30.720 align:start position:0%
backdrop and this retail section is of
 

00:37:30.720 --> 00:37:31.910 align:start position:0%
backdrop and this retail section is of
all<00:37:30.880><c> of</c><00:37:30.960><c> the</c><00:37:31.119><c> sections.</c>

00:37:31.910 --> 00:37:31.920 align:start position:0%
all of the sections.
 

00:37:31.920 --> 00:37:33.270 align:start position:0%
all of the sections.
&gt;&gt; It's<00:37:32.000><c> spectacular.</c><00:37:32.480><c> I</c><00:37:32.560><c> mean,</c><00:37:32.640><c> I</c><00:37:32.800><c> I</c><00:37:32.960><c> I</c><00:37:33.119><c> want</c><00:37:33.200><c> to</c>

00:37:33.270 --> 00:37:33.280 align:start position:0%
&gt;&gt; It's spectacular. I mean, I I I want to
 

00:37:33.280 --> 00:37:34.790 align:start position:0%
&gt;&gt; It's spectacular. I mean, I I I want to
go<00:37:33.359><c> to</c><00:37:33.520><c> the</c><00:37:33.599><c> store.</c><00:37:33.760><c> I</c><00:37:34.000><c> want</c><00:37:34.079><c> to</c><00:37:34.160><c> buy</c><00:37:34.320><c> this.</c><00:37:34.640><c> I</c>

00:37:34.790 --> 00:37:34.800 align:start position:0%
go to the store. I want to buy this. I
 

00:37:34.800 --> 00:37:35.829 align:start position:0%
go to the store. I want to buy this. I
want<00:37:34.880><c> to</c><00:37:34.960><c> buy</c><00:37:35.040><c> these</c><00:37:35.280><c> products.</c>

00:37:35.829 --> 00:37:35.839 align:start position:0%
want to buy these products.
 

00:37:35.839 --> 00:37:37.349 align:start position:0%
want to buy these products.
&gt;&gt; Yeah.<00:37:36.079><c> Look</c><00:37:36.240><c> at</c><00:37:36.320><c> all</c><00:37:36.400><c> the</c><00:37:36.560><c> skateboards</c><00:37:37.040><c> in</c><00:37:37.200><c> the</c>

00:37:37.349 --> 00:37:37.359 align:start position:0%
&gt;&gt; Yeah. Look at all the skateboards in the
 

00:37:37.359 --> 00:37:39.349 align:start position:0%
&gt;&gt; Yeah. Look at all the skateboards in the
background.<00:37:37.680><c> Okay.</c><00:37:37.920><c> But</c><00:37:38.079><c> looking</c><00:37:38.720><c> looking</c><00:37:39.040><c> at</c>

00:37:39.349 --> 00:37:39.359 align:start position:0%
background. Okay. But looking looking at
 

00:37:39.359 --> 00:37:40.950 align:start position:0%
background. Okay. But looking looking at
retail,<00:37:40.000><c> yeah,</c><00:37:40.160><c> we're</c><00:37:40.400><c> getting</c><00:37:40.560><c> distracted</c>

00:37:40.950 --> 00:37:40.960 align:start position:0%
retail, yeah, we're getting distracted
 

00:37:40.960 --> 00:37:42.150 align:start position:0%
retail, yeah, we're getting distracted
by<00:37:41.119><c> the</c><00:37:41.280><c> beauty</c><00:37:41.520><c> of</c><00:37:41.599><c> the</c><00:37:41.760><c> site.</c>

00:37:42.150 --> 00:37:42.160 align:start position:0%
by the beauty of the site.
 

00:37:42.160 --> 00:37:43.589 align:start position:0%
by the beauty of the site.
&gt;&gt; So,<00:37:42.320><c> let's</c><00:37:42.560><c> let's</c><00:37:42.880><c> unpack</c><00:37:43.200><c> a</c><00:37:43.359><c> little</c><00:37:43.440><c> bit</c><00:37:43.520><c> what</c>

00:37:43.589 --> 00:37:43.599 align:start position:0%
&gt;&gt; So, let's let's unpack a little bit what
 

00:37:43.599 --> 00:37:44.870 align:start position:0%
&gt;&gt; So, let's let's unpack a little bit what
we're<00:37:43.760><c> talking</c><00:37:43.920><c> about</c><00:37:44.079><c> here.</c><00:37:44.320><c> Particularly,</c>

00:37:44.870 --> 00:37:44.880 align:start position:0%
we're talking about here. Particularly,
 

00:37:44.880 --> 00:37:46.310 align:start position:0%
we're talking about here. Particularly,
maybe<00:37:45.119><c> start</c><00:37:45.280><c> with</c><00:37:45.440><c> the</c><00:37:45.680><c> point</c><00:37:45.839><c> of</c><00:37:46.000><c> sale</c><00:37:46.160><c> hub,</c>

00:37:46.310 --> 00:37:46.320 align:start position:0%
maybe start with the point of sale hub,
 

00:37:46.320 --> 00:37:47.910 align:start position:0%
maybe start with the point of sale hub,
POS<00:37:46.800><c> hub,</c><00:37:47.119><c> because</c><00:37:47.359><c> I</c><00:37:47.520><c> think</c><00:37:47.599><c> that</c><00:37:47.760><c> is</c>

00:37:47.910 --> 00:37:47.920 align:start position:0%
POS hub, because I think that is
 

00:37:47.920 --> 00:37:49.190 align:start position:0%
POS hub, because I think that is
something<00:37:48.000><c> that</c><00:37:48.400><c> a</c><00:37:48.640><c> lot</c><00:37:48.720><c> of</c><00:37:48.800><c> people</c><00:37:48.960><c> that</c><00:37:49.119><c> are</c>

00:37:49.190 --> 00:37:49.200 align:start position:0%
something that a lot of people that are
 

00:37:49.200 --> 00:37:50.870 align:start position:0%
something that a lot of people that are
watching<00:37:49.440><c> right</c><00:37:49.599><c> now</c><00:37:50.000><c> have</c><00:37:50.240><c> physical</c><00:37:50.640><c> stores</c>

00:37:50.870 --> 00:37:50.880 align:start position:0%
watching right now have physical stores
 

00:37:50.880 --> 00:37:52.310 align:start position:0%
watching right now have physical stores
or<00:37:51.200><c> thinking</c><00:37:51.359><c> about</c><00:37:51.520><c> opening</c><00:37:51.760><c> up</c><00:37:51.920><c> physical</c>

00:37:52.310 --> 00:37:52.320 align:start position:0%
or thinking about opening up physical
 

00:37:52.320 --> 00:37:53.829 align:start position:0%
or thinking about opening up physical
stores.<00:37:52.800><c> Uh</c><00:37:53.119><c> many</c><00:37:53.280><c> of</c><00:37:53.359><c> them</c><00:37:53.440><c> are</c><00:37:53.599><c> already</c>

00:37:53.829 --> 00:37:53.839 align:start position:0%
stores. Uh many of them are already
 

00:37:53.839 --> 00:37:55.349 align:start position:0%
stores. Uh many of them are already
using<00:37:54.000><c> Shop</c><00:37:54.400><c> Point</c><00:37:54.480><c> of</c><00:37:54.640><c> Sale.</c><00:37:54.880><c> talk</c><00:37:55.040><c> a</c><00:37:55.200><c> bit</c>

00:37:55.349 --> 00:37:55.359 align:start position:0%
using Shop Point of Sale. talk a bit
 

00:37:55.359 --> 00:37:57.270 align:start position:0%
using Shop Point of Sale. talk a bit
about<00:37:55.520><c> like</c><00:37:55.839><c> unpacking</c><00:37:56.480><c> what</c><00:37:56.720><c> the</c><00:37:56.880><c> hub</c><00:37:57.119><c> is</c>

00:37:57.270 --> 00:37:57.280 align:start position:0%
about like unpacking what the hub is
 

00:37:57.280 --> 00:37:57.910 align:start position:0%
about like unpacking what the hub is
about.

00:37:57.910 --> 00:37:57.920 align:start position:0%
about.
 

00:37:57.920 --> 00:37:59.670 align:start position:0%
about.
&gt;&gt; Yeah,<00:37:58.240><c> I</c><00:37:58.480><c> mean</c><00:37:58.640><c> it's</c><00:37:58.960><c> kind</c><00:37:59.119><c> of</c><00:37:59.200><c> on</c><00:37:59.359><c> the</c><00:37:59.520><c> screen</c>

00:37:59.670 --> 00:37:59.680 align:start position:0%
&gt;&gt; Yeah, I mean it's kind of on the screen
 

00:37:59.680 --> 00:38:02.150 align:start position:0%
&gt;&gt; Yeah, I mean it's kind of on the screen
here.<00:38:00.160><c> So,</c><00:38:00.480><c> one</c><00:38:00.640><c> of</c><00:38:00.720><c> the</c><00:38:00.880><c> things</c><00:38:01.119><c> that</c><00:38:01.760><c> uh</c><00:38:01.920><c> we</c>

00:38:02.150 --> 00:38:02.160 align:start position:0%
here. So, one of the things that uh we
 

00:38:02.160 --> 00:38:05.349 align:start position:0%
here. So, one of the things that uh we
noticed<00:38:02.640><c> with</c><00:38:03.520><c> point</c><00:38:03.760><c> of</c><00:38:03.920><c> sale</c><00:38:04.320><c> is</c><00:38:04.800><c> there's</c><00:38:05.119><c> a</c>

00:38:05.349 --> 00:38:05.359 align:start position:0%
noticed with point of sale is there's a
 

00:38:05.359 --> 00:38:07.270 align:start position:0%
noticed with point of sale is there's a
lot<00:38:05.520><c> of</c><00:38:06.240><c> uh</c><00:38:06.400><c> there's</c><00:38:06.560><c> a</c><00:38:06.720><c> lot</c><00:38:06.800><c> of</c><00:38:06.880><c> importance</c>

00:38:07.270 --> 00:38:07.280 align:start position:0%
lot of uh there's a lot of importance
 

00:38:07.280 --> 00:38:08.950 align:start position:0%
lot of uh there's a lot of importance
around<00:38:07.760><c> making</c><00:38:08.079><c> sure</c><00:38:08.240><c> that</c><00:38:08.400><c> you're</c><00:38:08.640><c> checking</c>

00:38:08.950 --> 00:38:08.960 align:start position:0%
around making sure that you're checking
 

00:38:08.960 --> 00:38:10.790 align:start position:0%
around making sure that you're checking
customers<00:38:09.359><c> out</c><00:38:09.599><c> reliably</c><00:38:10.079><c> and</c><00:38:10.320><c> quickly.</c><00:38:10.640><c> That</c>

00:38:10.790 --> 00:38:10.800 align:start position:0%
customers out reliably and quickly. That
 

00:38:10.800 --> 00:38:14.310 align:start position:0%
customers out reliably and quickly. That
is<00:38:10.880><c> a</c><00:38:11.119><c> big</c><00:38:11.440><c> focus</c><00:38:11.839><c> of</c><00:38:12.079><c> POS</c><00:38:12.880><c> in</c><00:38:13.119><c> 2025</c><00:38:13.680><c> and</c><00:38:13.839><c> into</c>

00:38:14.310 --> 00:38:14.320 align:start position:0%
is a big focus of POS in 2025 and into
 

00:38:14.320 --> 00:38:16.150 align:start position:0%
is a big focus of POS in 2025 and into
into<00:38:14.640><c> 2026.</c><00:38:15.280><c> You're</c><00:38:15.520><c> starting</c><00:38:15.680><c> to</c><00:38:15.839><c> see</c><00:38:15.920><c> the</c>

00:38:16.150 --> 00:38:16.160 align:start position:0%
into 2026. You're starting to see the
 

00:38:16.160 --> 00:38:18.790 align:start position:0%
into 2026. You're starting to see the
first<00:38:16.480><c> d</c><00:38:16.880><c> first</c><00:38:17.119><c> drips</c><00:38:17.440><c> of</c><00:38:17.599><c> that</c><00:38:17.839><c> here</c><00:38:18.560><c> with</c>

00:38:18.790 --> 00:38:18.800 align:start position:0%
first d first drips of that here with
 

00:38:18.800 --> 00:38:21.190 align:start position:0%
first d first drips of that here with
the<00:38:18.960><c> hub.</c><00:38:19.839><c> peripherals</c><00:38:20.480><c> and</c><00:38:20.720><c> peripheral</c>

00:38:21.190 --> 00:38:21.200 align:start position:0%
the hub. peripherals and peripheral
 

00:38:21.200 --> 00:38:22.630 align:start position:0%
the hub. peripherals and peripheral
management<00:38:21.599><c> has</c><00:38:21.920><c> been</c><00:38:22.000><c> something</c><00:38:22.240><c> that</c><00:38:22.400><c> we</c>

00:38:22.630 --> 00:38:22.640 align:start position:0%
management has been something that we
 

00:38:22.640 --> 00:38:24.870 align:start position:0%
management has been something that we
want<00:38:22.720><c> to</c><00:38:22.880><c> make</c><00:38:23.040><c> sure</c><00:38:23.280><c> is</c><00:38:23.680><c> rock</c><00:38:24.079><c> solid</c><00:38:24.400><c> at</c><00:38:24.640><c> all</c>

00:38:24.870 --> 00:38:24.880 align:start position:0%
want to make sure is rock solid at all
 

00:38:24.880 --> 00:38:28.069 align:start position:0%
want to make sure is rock solid at all
times.<00:38:25.839><c> And</c><00:38:26.320><c> we</c><00:38:26.560><c> introduced</c><00:38:26.960><c> this</c><00:38:27.280><c> concept</c><00:38:27.599><c> of</c>

00:38:28.069 --> 00:38:28.079 align:start position:0%
times. And we introduced this concept of
 

00:38:28.079 --> 00:38:31.349 align:start position:0%
times. And we introduced this concept of
the<00:38:28.480><c> hub.</c><00:38:28.880><c> So</c><00:38:29.040><c> enter</c><00:38:29.280><c> the</c><00:38:29.440><c> hub</c><00:38:30.160><c> where</c><00:38:30.640><c> you</c><00:38:30.960><c> now</c>

00:38:31.349 --> 00:38:31.359 align:start position:0%
the hub. So enter the hub where you now
 

00:38:31.359 --> 00:38:35.190 align:start position:0%
the hub. So enter the hub where you now
can<00:38:32.320><c> choose</c><00:38:32.640><c> between</c><00:38:33.040><c> wired</c><00:38:33.839><c> and</c><00:38:34.640><c> wireless</c>

00:38:35.190 --> 00:38:35.200 align:start position:0%
can choose between wired and wireless
 

00:38:35.200 --> 00:38:37.829 align:start position:0%
can choose between wired and wireless
peripherals.<00:38:36.240><c> So</c><00:38:36.640><c> if</c><00:38:36.880><c> you</c><00:38:37.040><c> decide</c><00:38:37.440><c> I</c><00:38:37.599><c> want</c><00:38:37.760><c> to</c>

00:38:37.829 --> 00:38:37.839 align:start position:0%
peripherals. So if you decide I want to
 

00:38:37.839 --> 00:38:39.910 align:start position:0%
peripherals. So if you decide I want to
have<00:38:38.000><c> a</c><00:38:38.160><c> wired</c><00:38:38.560><c> scanner,</c><00:38:39.200><c> I</c><00:38:39.440><c> can</c><00:38:39.520><c> plug</c><00:38:39.760><c> it</c>

00:38:39.910 --> 00:38:39.920 align:start position:0%
have a wired scanner, I can plug it
 

00:38:39.920 --> 00:38:42.069 align:start position:0%
have a wired scanner, I can plug it
right<00:38:40.079><c> in</c><00:38:40.320><c> and</c><00:38:40.640><c> your</c><00:38:40.880><c> connectivity</c><00:38:41.520><c> to</c><00:38:41.839><c> your</c>

00:38:42.069 --> 00:38:42.079 align:start position:0%
right in and your connectivity to your
 

00:38:42.079 --> 00:38:43.589 align:start position:0%
right in and your connectivity to your
point<00:38:42.320><c> of</c><00:38:42.480><c> sale,</c><00:38:42.720><c> your</c><00:38:42.880><c> Shopify</c><00:38:43.280><c> point</c><00:38:43.440><c> of</c>

00:38:43.589 --> 00:38:43.599 align:start position:0%
point of sale, your Shopify point of
 

00:38:43.599 --> 00:38:46.150 align:start position:0%
point of sale, your Shopify point of
sale<00:38:43.839><c> is</c><00:38:44.079><c> instant.</c><00:38:45.119><c> And</c><00:38:45.359><c> this</c><00:38:45.599><c> is</c><00:38:45.680><c> not</c><00:38:45.839><c> just</c><00:38:46.000><c> a</c>

00:38:46.150 --> 00:38:46.160 align:start position:0%
sale is instant. And this is not just a
 

00:38:46.160 --> 00:38:47.430 align:start position:0%
sale is instant. And this is not just a
normal<00:38:46.400><c> hub.</c><00:38:46.640><c> Kind</c><00:38:46.720><c> of</c><00:38:46.800><c> like</c><00:38:46.960><c> what</c><00:38:47.119><c> I</c><00:38:47.280><c> said</c>

00:38:47.430 --> 00:38:47.440 align:start position:0%
normal hub. Kind of like what I said
 

00:38:47.440 --> 00:38:50.550 align:start position:0%
normal hub. Kind of like what I said
here.<00:38:47.760><c> This</c><00:38:48.000><c> is</c><00:38:48.240><c> a</c><00:38:48.960><c> mini</c><00:38:49.359><c> computer,</c><00:38:50.320><c> right?</c>

00:38:50.550 --> 00:38:50.560 align:start position:0%
here. This is a mini computer, right?
 

00:38:50.560 --> 00:38:52.150 align:start position:0%
here. This is a mini computer, right?
And<00:38:50.640><c> and</c><00:38:50.960><c> I</c><00:38:51.119><c> think</c><00:38:51.200><c> that</c><00:38:51.359><c> that's</c><00:38:51.599><c> not</c><00:38:51.839><c> obvious</c>

00:38:52.150 --> 00:38:52.160 align:start position:0%
And and I think that that's not obvious
 

00:38:52.160 --> 00:38:53.750 align:start position:0%
And and I think that that's not obvious
because<00:38:52.400><c> it's</c><00:38:52.560><c> such</c><00:38:52.720><c> a</c><00:38:52.880><c> beautifully</c><00:38:53.359><c> simple</c>

00:38:53.750 --> 00:38:53.760 align:start position:0%
because it's such a beautifully simple
 

00:38:53.760 --> 00:38:56.390 align:start position:0%
because it's such a beautifully simple
looking<00:38:54.000><c> device,</c><00:38:54.720><c> but</c><00:38:54.960><c> it</c><00:38:55.200><c> is</c><00:38:55.520><c> in</c><00:38:55.760><c> fact</c>

00:38:56.390 --> 00:38:56.400 align:start position:0%
looking device, but it is in fact
 

00:38:56.400 --> 00:38:58.390 align:start position:0%
looking device, but it is in fact
actively<00:38:57.040><c> looking</c><00:38:57.359><c> at</c><00:38:57.520><c> the</c><00:38:57.839><c> connections</c><00:38:58.240><c> and</c>

00:38:58.390 --> 00:38:58.400 align:start position:0%
actively looking at the connections and
 

00:38:58.400 --> 00:38:59.750 align:start position:0%
actively looking at the connections and
the<00:38:58.560><c> peripherals</c><00:38:59.040><c> and</c><00:38:59.280><c> making</c><00:38:59.440><c> sure</c><00:38:59.599><c> that</c>

00:38:59.750 --> 00:38:59.760 align:start position:0%
the peripherals and making sure that
 

00:38:59.760 --> 00:39:01.109 align:start position:0%
the peripherals and making sure that
even<00:38:59.920><c> if</c><00:39:00.079><c> your</c><00:39:00.240><c> point</c><00:39:00.400><c> of</c><00:39:00.560><c> sale</c><00:39:00.800><c> goes</c><00:39:00.960><c> to</c>

00:39:01.109 --> 00:39:01.119 align:start position:0%
even if your point of sale goes to
 

00:39:01.119 --> 00:39:02.790 align:start position:0%
even if your point of sale goes to
sleep,<00:39:01.520><c> that</c><00:39:01.760><c> these</c><00:39:02.000><c> peripherals</c><00:39:02.480><c> are</c><00:39:02.640><c> ready</c>

00:39:02.790 --> 00:39:02.800 align:start position:0%
sleep, that these peripherals are ready
 

00:39:02.800 --> 00:39:04.390 align:start position:0%
sleep, that these peripherals are ready
to<00:39:02.960><c> check</c><00:39:03.200><c> someone</c><00:39:03.520><c> out</c><00:39:03.680><c> the</c><00:39:03.920><c> moment</c><00:39:04.160><c> you</c><00:39:04.320><c> come</c>

00:39:04.390 --> 00:39:04.400 align:start position:0%
to check someone out the moment you come
 

00:39:04.400 --> 00:39:06.150 align:start position:0%
to check someone out the moment you come
back<00:39:04.560><c> to</c><00:39:04.720><c> your</c><00:39:04.880><c> to</c><00:39:05.040><c> your</c><00:39:05.440><c> uh</c><00:39:05.520><c> to</c><00:39:05.680><c> your</c><00:39:05.839><c> point</c><00:39:06.000><c> of</c>

00:39:06.150 --> 00:39:06.160 align:start position:0%
back to your to your uh to your point of
 

00:39:06.160 --> 00:39:08.069 align:start position:0%
back to your to your uh to your point of
sale.<00:39:06.720><c> So,</c><00:39:06.880><c> I</c><00:39:07.119><c> think</c><00:39:07.200><c> that</c><00:39:07.359><c> this</c><00:39:07.520><c> is</c><00:39:07.680><c> a</c><00:39:07.839><c> pretty</c>

00:39:08.069 --> 00:39:08.079 align:start position:0%
sale. So, I think that this is a pretty
 

00:39:08.079 --> 00:39:10.630 align:start position:0%
sale. So, I think that this is a pretty
magical<00:39:09.040><c> start</c><00:39:09.280><c> to</c><00:39:09.520><c> a</c><00:39:09.760><c> refocus</c><00:39:10.240><c> and</c><00:39:10.480><c> a</c>

00:39:10.630 --> 00:39:10.640 align:start position:0%
magical start to a refocus and a
 

00:39:10.640 --> 00:39:12.630 align:start position:0%
magical start to a refocus and a
reimagining<00:39:11.119><c> of</c><00:39:11.280><c> point</c><00:39:11.520><c> of</c><00:39:11.680><c> sale</c><00:39:11.920><c> as</c><00:39:12.079><c> a</c><00:39:12.240><c> whole.</c>

00:39:12.630 --> 00:39:12.640 align:start position:0%
reimagining of point of sale as a whole.
 

00:39:12.640 --> 00:39:14.790 align:start position:0%
reimagining of point of sale as a whole.
You<00:39:12.800><c> will</c><00:39:12.960><c> see</c><00:39:13.119><c> lots</c><00:39:13.440><c> of</c><00:39:13.520><c> updates</c><00:39:13.920><c> in</c><00:39:14.079><c> 2026</c>

00:39:14.790 --> 00:39:14.800 align:start position:0%
You will see lots of updates in 2026
 

00:39:14.800 --> 00:39:16.069 align:start position:0%
You will see lots of updates in 2026
around<00:39:15.119><c> making</c><00:39:15.359><c> sure</c><00:39:15.440><c> that</c><00:39:15.599><c> you</c><00:39:15.760><c> can</c><00:39:15.920><c> check</c>

00:39:16.069 --> 00:39:16.079 align:start position:0%
around making sure that you can check
 

00:39:16.079 --> 00:39:19.109 align:start position:0%
around making sure that you can check
people<00:39:16.320><c> out</c><00:39:16.880><c> reliably</c><00:39:17.839><c> and</c><00:39:18.160><c> fast</c><00:39:18.560><c> in</c><00:39:18.720><c> point</c><00:39:18.960><c> of</c>

00:39:19.109 --> 00:39:19.119 align:start position:0%
people out reliably and fast in point of
 

00:39:19.119 --> 00:39:21.109 align:start position:0%
people out reliably and fast in point of
sale.<00:39:19.440><c> This</c><00:39:19.520><c> is</c><00:39:19.920><c> very</c><00:39:20.240><c> important</c><00:39:20.560><c> to</c><00:39:20.720><c> us.</c><00:39:20.880><c> So</c>

00:39:21.109 --> 00:39:21.119 align:start position:0%
sale. This is very important to us. So
 

00:39:21.119 --> 00:39:22.710 align:start position:0%
sale. This is very important to us. So
this<00:39:21.280><c> is</c><00:39:21.520><c> the</c><00:39:21.760><c> start</c><00:39:22.000><c> of</c><00:39:22.160><c> something</c><00:39:22.400><c> much</c>

00:39:22.710 --> 00:39:22.720 align:start position:0%
this is the start of something much
 

00:39:22.720 --> 00:39:24.470 align:start position:0%
this is the start of something much
bigger.

00:39:24.470 --> 00:39:24.480 align:start position:0%
bigger.
 

00:39:24.480 --> 00:39:26.069 align:start position:0%
bigger.
There there's<00:39:24.800><c> so</c><00:39:25.040><c> much</c><00:39:25.280><c> intelligence</c><00:39:25.839><c> and</c>

00:39:26.069 --> 00:39:26.079 align:start position:0%
There there's so much intelligence and
 

00:39:26.079 --> 00:39:29.270 align:start position:0%
There there's so much intelligence and
technology<00:39:26.720><c> built</c><00:39:27.040><c> into</c><00:39:27.440><c> this</c><00:39:27.760><c> small</c><00:39:28.480><c> packet</c>

00:39:29.270 --> 00:39:29.280 align:start position:0%
technology built into this small packet
 

00:39:29.280 --> 00:39:32.790 align:start position:0%
technology built into this small packet
uh<00:39:29.440><c> package</c><00:39:29.920><c> of</c><00:39:30.160><c> of</c><00:39:30.240><c> of</c><00:39:31.200><c> um</c><00:39:31.520><c> hardware</c><00:39:32.400><c> like</c><00:39:32.640><c> it</c>

00:39:32.790 --> 00:39:32.800 align:start position:0%
uh package of of of um hardware like it
 

00:39:32.800 --> 00:39:36.069 align:start position:0%
uh package of of of um hardware like it
it's<00:39:32.960><c> as</c><00:39:33.440><c> MFI</c><00:39:33.920><c> which</c><00:39:34.160><c> is</c><00:39:34.400><c> made</c><00:39:34.640><c> for</c><00:39:34.880><c> iPad</c><00:39:35.839><c> like</c>

00:39:36.069 --> 00:39:36.079 align:start position:0%
it's as MFI which is made for iPad like
 

00:39:36.079 --> 00:39:37.910 align:start position:0%
it's as MFI which is made for iPad like
it<00:39:36.240><c> it</c><00:39:36.480><c> will</c><00:39:36.720><c> make</c><00:39:36.880><c> every</c><00:39:37.200><c> hardware</c><00:39:37.520><c> device</c>

00:39:37.910 --> 00:39:37.920 align:start position:0%
it it will make every hardware device
 

00:39:37.920 --> 00:39:39.829 align:start position:0%
it it will make every hardware device
every<00:39:38.079><c> peripheral</c><00:39:38.480><c> just</c><00:39:38.800><c> immediately</c><00:39:39.440><c> work.</c>

00:39:39.829 --> 00:39:39.839 align:start position:0%
every peripheral just immediately work.
 

00:39:39.839 --> 00:39:41.910 align:start position:0%
every peripheral just immediately work.
like<00:39:40.160><c> we</c><00:39:40.320><c> we</c><00:39:40.640><c> can't</c><00:39:40.880><c> really</c><00:39:41.280><c> like</c><00:39:41.599><c> state</c>

00:39:41.910 --> 00:39:41.920 align:start position:0%
like we we can't really like state
 

00:39:41.920 --> 00:39:44.150 align:start position:0%
like we we can't really like state
enough<00:39:42.560><c> how</c><00:39:42.880><c> powerful</c><00:39:43.280><c> this</c><00:39:43.520><c> is</c><00:39:43.599><c> for</c><00:39:43.839><c> retail</c>

00:39:44.150 --> 00:39:44.160 align:start position:0%
enough how powerful this is for retail
 

00:39:44.160 --> 00:39:45.030 align:start position:0%
enough how powerful this is for retail
environment.

00:39:45.030 --> 00:39:45.040 align:start position:0%
environment.
 

00:39:45.040 --> 00:39:47.670 align:start position:0%
environment.
&gt;&gt; Just<00:39:45.920><c> it's</c><00:39:46.240><c> going</c><00:39:46.400><c> to</c><00:39:46.480><c> be</c><00:39:46.560><c> a</c><00:39:46.640><c> mess.</c><00:39:47.119><c> Like</c><00:39:47.359><c> just</c>

00:39:47.670 --> 00:39:47.680 align:start position:0%
&gt;&gt; Just it's going to be a mess. Like just
 

00:39:47.680 --> 00:39:49.109 align:start position:0%
&gt;&gt; Just it's going to be a mess. Like just
get<00:39:47.839><c> one</c><00:39:48.079><c> of</c><00:39:48.160><c> those.</c><00:39:48.480><c> It'll</c><00:39:48.640><c> it'll</c><00:39:48.960><c> make</c>

00:39:49.109 --> 00:39:49.119 align:start position:0%
get one of those. It'll it'll make
 

00:39:49.119 --> 00:39:52.230 align:start position:0%
get one of those. It'll it'll make
everything<00:39:49.520><c> just</c><00:39:50.079><c> super</c><00:39:50.320><c> super</c><00:39:50.880><c> um</c><00:39:51.359><c> um</c>

00:39:52.230 --> 00:39:52.240 align:start position:0%
everything just super super um um
 

00:39:52.240 --> 00:39:54.069 align:start position:0%
everything just super super um um
&gt;&gt; uh<00:39:52.560><c> uh</c><00:39:52.800><c> solid.</c><00:39:53.359><c> We're</c><00:39:53.520><c> not</c><00:39:53.680><c> going</c><00:39:53.760><c> to</c><00:39:53.839><c> make</c><00:39:53.920><c> any</c>

00:39:54.069 --> 00:39:54.079 align:start position:0%
&gt;&gt; uh uh solid. We're not going to make any
 

00:39:54.079 --> 00:39:56.790 align:start position:0%
&gt;&gt; uh uh solid. We're not going to make any
money<00:39:54.480><c> this</c><00:39:55.280><c> just</c><00:39:55.440><c> like</c><00:39:56.000><c> if</c><00:39:56.240><c> this</c><00:39:56.400><c> needed</c><00:39:56.720><c> to</c>

00:39:56.790 --> 00:39:56.800 align:start position:0%
money this just like if this needed to
 

00:39:56.800 --> 00:39:59.750 align:start position:0%
money this just like if this needed to
exist.<00:39:57.280><c> So</c><00:39:57.440><c> make</c><00:39:57.599><c> the</c><00:39:57.760><c> whole</c><00:39:58.000><c> iPad</c><00:39:58.640><c> uh</c><00:39:59.440><c> um</c><00:39:59.520><c> and</c>

00:39:59.750 --> 00:39:59.760 align:start position:0%
exist. So make the whole iPad uh um and
 

00:39:59.760 --> 00:40:01.910 align:start position:0%
exist. So make the whole iPad uh um and
and<00:39:59.839><c> and</c><00:40:00.400><c> tablet</c><00:40:00.720><c> based</c><00:40:00.960><c> retail</c><00:40:01.359><c> thing</c><00:40:01.599><c> just</c>

00:40:01.910 --> 00:40:01.920 align:start position:0%
and and tablet based retail thing just
 

00:40:01.920 --> 00:40:04.310 align:start position:0%
and and tablet based retail thing just
like<00:40:02.240><c> as</c><00:40:02.560><c> rock</c><00:40:02.800><c> solid</c><00:40:03.040><c> as</c><00:40:03.119><c> it</c><00:40:03.359><c> ought</c><00:40:03.440><c> to</c><00:40:03.599><c> be.</c><00:40:03.760><c> Um</c>

00:40:04.310 --> 00:40:04.320 align:start position:0%
like as rock solid as it ought to be. Um
 

00:40:04.320 --> 00:40:06.069 align:start position:0%
like as rock solid as it ought to be. Um
enough<00:40:04.720><c> enough</c><00:40:04.720><c> enough</c><00:40:05.520><c> is</c><00:40:05.680><c> enough</c><00:40:05.839><c> with</c><00:40:06.000><c> all</c>

00:40:06.069 --> 00:40:06.079 align:start position:0%
enough enough enough is enough with all
 

00:40:06.079 --> 00:40:09.030 align:start position:0%
enough enough enough is enough with all
these<00:40:06.320><c> dies</c><00:40:06.800><c> and</c><00:40:07.200><c> and</c><00:40:07.280><c> and</c><00:40:07.520><c> and</c><00:40:07.599><c> and</c><00:40:08.240><c> wireless</c>

00:40:09.030 --> 00:40:09.040 align:start position:0%
these dies and and and and and wireless
 

00:40:09.040 --> 00:40:11.990 align:start position:0%
these dies and and and and and wireless
ancient<00:40:09.359><c> protocols.</c><00:40:09.920><c> Too</c><00:40:10.160><c> many</c><00:40:11.119><c> uh</c><00:40:11.440><c> legacy</c>

00:40:11.990 --> 00:40:12.000 align:start position:0%
ancient protocols. Too many uh legacy
 

00:40:12.000 --> 00:40:14.230 align:start position:0%
ancient protocols. Too many uh legacy
components<00:40:12.640><c> that</c><00:40:13.040><c> uh</c><00:40:13.200><c> people</c><00:40:13.680><c> still</c><00:40:13.920><c> want</c><00:40:14.079><c> to</c>

00:40:14.230 --> 00:40:14.240 align:start position:0%
components that uh people still want to
 

00:40:14.240 --> 00:40:15.829 align:start position:0%
components that uh people still want to
use<00:40:14.400><c> for</c><00:40:14.560><c> their</c><00:40:14.800><c> own</c><00:40:14.960><c> processes.</c><00:40:15.520><c> This</c><00:40:15.680><c> just</c>

00:40:15.829 --> 00:40:15.839 align:start position:0%
use for their own processes. This just
 

00:40:15.839 --> 00:40:20.230 align:start position:0%
use for their own processes. This just
like<00:40:16.960><c> like</c><00:40:17.680><c> just</c><00:40:18.000><c> solve</c><00:40:18.560><c> I</c><00:40:18.880><c> Shopify</c><00:40:19.359><c> has</c>

00:40:20.230 --> 00:40:20.240 align:start position:0%
like like just solve I Shopify has
 

00:40:20.240 --> 00:40:21.829 align:start position:0%
like like just solve I Shopify has
principle<00:40:20.560><c> of</c><00:40:20.720><c> solving</c><00:40:21.040><c> every</c><00:40:21.280><c> problem</c><00:40:21.520><c> at</c>

00:40:21.829 --> 00:40:21.839 align:start position:0%
principle of solving every problem at
 

00:40:21.839 --> 00:40:23.190 align:start position:0%
principle of solving every problem at
the<00:40:22.000><c> right</c><00:40:22.240><c> layer</c><00:40:22.320><c> of</c><00:40:22.480><c> abstraction</c><00:40:22.960><c> which</c><00:40:23.040><c> I</c>

00:40:23.190 --> 00:40:23.200 align:start position:0%
the right layer of abstraction which I
 

00:40:23.200 --> 00:40:24.470 align:start position:0%
the right layer of abstraction which I
know<00:40:23.359><c> sounds</c><00:40:23.599><c> really</c><00:40:23.760><c> nerdy</c><00:40:24.079><c> but</c><00:40:24.240><c> it</c>

00:40:24.470 --> 00:40:24.480 align:start position:0%
know sounds really nerdy but it
 

00:40:24.480 --> 00:40:26.069 align:start position:0%
know sounds really nerdy but it
translates<00:40:24.880><c> into</c><00:40:25.359><c> well</c><00:40:25.599><c> sometimes</c><00:40:25.839><c> you</c><00:40:26.000><c> have</c>

00:40:26.069 --> 00:40:26.079 align:start position:0%
translates into well sometimes you have
 

00:40:26.079 --> 00:40:27.750 align:start position:0%
translates into well sometimes you have
to<00:40:26.160><c> build</c><00:40:26.320><c> hardware</c><00:40:26.720><c> then</c><00:40:27.200><c> that's</c><00:40:27.440><c> the</c><00:40:27.599><c> only</c>

00:40:27.750 --> 00:40:27.760 align:start position:0%
to build hardware then that's the only
 

00:40:27.760 --> 00:40:29.430 align:start position:0%
to build hardware then that's the only
way<00:40:27.920><c> to</c><00:40:28.079><c> do</c><00:40:28.320><c> deal</c><00:40:28.480><c> with</c><00:40:28.640><c> it.</c><00:40:28.880><c> So</c><00:40:29.040><c> this</c><00:40:29.200><c> is</c><00:40:29.359><c> what</c>

00:40:29.430 --> 00:40:29.440 align:start position:0%
way to do deal with it. So this is what
 

00:40:29.440 --> 00:40:30.310 align:start position:0%
way to do deal with it. So this is what
we're<00:40:29.680><c> doing.</c><00:40:30.078><c> [snorts]</c>

00:40:30.310 --> 00:40:30.320 align:start position:0%
we're doing. [snorts]
 

00:40:30.320 --> 00:40:31.750 align:start position:0%
we're doing. [snorts]
&gt;&gt; Yep.<00:40:31.040><c> Absolutely.</c>

00:40:31.750 --> 00:40:31.760 align:start position:0%
&gt;&gt; Yep. Absolutely.
 

00:40:31.760 --> 00:40:33.829 align:start position:0%
&gt;&gt; Yep. Absolutely.
&gt;&gt; How<00:40:31.920><c> are</c><00:40:32.000><c> we</c><00:40:32.079><c> doing?</c><00:40:32.720><c> We</c><00:40:32.880><c> should</c><00:40:33.040><c> do</c><00:40:33.119><c> a</c><00:40:33.200><c> couple,</c>

00:40:33.829 --> 00:40:33.839 align:start position:0%
&gt;&gt; How are we doing? We should do a couple,
 

00:40:33.839 --> 00:40:34.310 align:start position:0%
&gt;&gt; How are we doing? We should do a couple,
right?

00:40:34.310 --> 00:40:34.320 align:start position:0%
right?
 

00:40:34.320 --> 00:40:35.829 align:start position:0%
right?
&gt;&gt; Let's<00:40:34.640><c> keep</c><00:40:34.720><c> rolling.</c><00:40:35.119><c> I</c><00:40:35.280><c> mean,</c><00:40:35.359><c> we're</c><00:40:35.599><c> we're</c>

00:40:35.829 --> 00:40:35.839 align:start position:0%
&gt;&gt; Let's keep rolling. I mean, we're we're
 

00:40:35.839 --> 00:40:37.349 align:start position:0%
&gt;&gt; Let's keep rolling. I mean, we're we're
like<00:40:36.000><c> halfway</c><00:40:36.320><c> through.</c><00:40:36.560><c> We</c><00:40:36.800><c> got</c><00:40:36.880><c> some</c><00:40:37.119><c> still</c>

00:40:37.349 --> 00:40:37.359 align:start position:0%
like halfway through. We got some still
 

00:40:37.359 --> 00:40:37.990 align:start position:0%
like halfway through. We got some still
big<00:40:37.520><c> ones.</c><00:40:37.680><c> This</c><00:40:37.839><c> is</c>

00:40:37.990 --> 00:40:38.000 align:start position:0%
big ones. This is
 

00:40:38.000 --> 00:40:39.829 align:start position:0%
big ones. This is
&gt;&gt; Yeah.<00:40:38.160><c> No,</c><00:40:38.320><c> actually</c><00:40:39.359><c> I'm</c><00:40:39.520><c> going</c><00:40:39.520><c> to</c><00:40:39.599><c> put</c><00:40:39.680><c> on</c>

00:40:39.829 --> 00:40:39.839 align:start position:0%
&gt;&gt; Yeah. No, actually I'm going to put on
 

00:40:39.839 --> 00:40:41.750 align:start position:0%
&gt;&gt; Yeah. No, actually I'm going to put on
my<00:40:40.079><c> I'm</c><00:40:40.320><c> put</c><00:40:40.400><c> on</c><00:40:40.560><c> my</c><00:40:40.800><c> my</c><00:40:40.960><c> Renaissance</c><00:40:41.359><c> hat</c><00:40:41.599><c> for</c>

00:40:41.750 --> 00:40:41.760 align:start position:0%
my I'm put on my my Renaissance hat for
 

00:40:41.760 --> 00:40:42.550 align:start position:0%
my I'm put on my my Renaissance hat for
this<00:40:41.920><c> next</c><00:40:42.160><c> one.</c>

00:40:42.550 --> 00:40:42.560 align:start position:0%
this next one.
 

00:40:42.560 --> 00:40:44.230 align:start position:0%
this next one.
&gt;&gt; Oh,<00:40:42.800><c> Carl,</c><00:40:43.200><c> you're</c><00:40:43.359><c> the</c><00:40:43.599><c> only</c><00:40:43.680><c> one</c><00:40:43.839><c> missing</c>

00:40:44.230 --> 00:40:44.240 align:start position:0%
&gt;&gt; Oh, Carl, you're the only one missing
 

00:40:44.240 --> 00:40:44.870 align:start position:0%
&gt;&gt; Oh, Carl, you're the only one missing
now.

00:40:44.870 --> 00:40:44.880 align:start position:0%
now.
 

00:40:44.880 --> 00:40:45.510 align:start position:0%
now.
&gt;&gt; Oh,

00:40:45.510 --> 00:40:45.520 align:start position:0%
&gt;&gt; Oh,
 

00:40:45.520 --> 00:40:46.870 align:start position:0%
&gt;&gt; Oh,
&gt;&gt; I<00:40:45.680><c> didn't</c><00:40:45.760><c> want</c><00:40:45.839><c> to</c><00:40:45.920><c> mess</c><00:40:46.079><c> up</c><00:40:46.160><c> my</c><00:40:46.320><c> hair.</c><00:40:46.640><c> Oh,</c>

00:40:46.870 --> 00:40:46.880 align:start position:0%
&gt;&gt; I didn't want to mess up my hair. Oh,
 

00:40:46.880 --> 00:40:48.710 align:start position:0%
&gt;&gt; I didn't want to mess up my hair. Oh,
see.<00:40:47.119><c> Okay,</c><00:40:47.440><c> now</c><00:40:47.760><c> now</c><00:40:48.000><c> we're</c><00:40:48.240><c> talking.</c>

00:40:48.710 --> 00:40:48.720 align:start position:0%
see. Okay, now now we're talking.
 

00:40:48.720 --> 00:40:51.349 align:start position:0%
see. Okay, now now we're talking.
&gt;&gt; Okay,<00:40:48.880><c> now</c><00:40:49.119><c> the</c><00:40:49.359><c> fun</c><00:40:49.520><c> is</c><00:40:50.560><c> I</c><00:40:50.560><c> I</c><00:40:50.800><c> was</c><00:40:50.960><c> waiting</c><00:40:51.200><c> for</c>

00:40:51.349 --> 00:40:51.359 align:start position:0%
&gt;&gt; Okay, now the fun is I I was waiting for
 

00:40:51.359 --> 00:40:52.470 align:start position:0%
&gt;&gt; Okay, now the fun is I I was waiting for
a<00:40:51.440><c> skirt</c><00:40:51.680><c> and</c><00:40:51.839><c> Easter</c><00:40:52.079><c> egg.</c>

00:40:52.470 --> 00:40:52.480 align:start position:0%
a skirt and Easter egg.
 

00:40:52.480 --> 00:40:53.670 align:start position:0%
a skirt and Easter egg.
&gt;&gt; This<00:40:52.640><c> next</c><00:40:52.800><c> one</c><00:40:52.960><c> is</c><00:40:53.359><c> uh</c>

00:40:53.670 --> 00:40:53.680 align:start position:0%
&gt;&gt; This next one is uh
 

00:40:53.680 --> 00:40:55.829 align:start position:0%
&gt;&gt; This next one is uh
&gt;&gt; unless<00:40:54.000><c> I</c><00:40:54.160><c> was</c><00:40:54.240><c> a</c><00:40:54.400><c> core</c><00:40:54.640><c> influencer.</c><00:40:55.200><c> I</c><00:40:55.520><c> got</c><00:40:55.599><c> my</c>

00:40:55.829 --> 00:40:55.839 align:start position:0%
&gt;&gt; unless I was a core influencer. I got my
 

00:40:55.839 --> 00:40:58.470 align:start position:0%
&gt;&gt; unless I was a core influencer. I got my
grubby<00:40:56.160><c> hands</c><00:40:56.319><c> on</c><00:40:56.560><c> this</c><00:40:57.280><c> and</c><00:40:57.440><c> then</c><00:40:57.680><c> the</c><00:40:58.480><c> the</c>

00:40:58.470 --> 00:40:58.480 align:start position:0%
grubby hands on this and then the the
 

00:40:58.480 --> 00:41:02.150 align:start position:0%
grubby hands on this and then the the
the<00:40:59.839><c> late</c><00:41:00.160><c> majority</c><00:41:00.800><c> also</c><00:41:01.119><c> joins</c><00:41:01.359><c> in.</c><00:41:01.760><c> Yes,</c>

00:41:02.150 --> 00:41:02.160 align:start position:0%
the late majority also joins in. Yes,
 

00:41:02.160 --> 00:41:03.430 align:start position:0%
the late majority also joins in. Yes,
we've<00:41:02.400><c> crossed</c><00:41:02.560><c> the</c><00:41:02.720><c> chasm.</c><00:41:03.040><c> That's</c><00:41:03.200><c> exactly</c>

00:41:03.430 --> 00:41:03.440 align:start position:0%
we've crossed the chasm. That's exactly
 

00:41:03.440 --> 00:41:03.750 align:start position:0%
we've crossed the chasm. That's exactly
right<00:41:03.599><c> here.</c>

00:41:03.750 --> 00:41:03.760 align:start position:0%
right here.
 

00:41:03.760 --> 00:41:05.430 align:start position:0%
right here.
&gt;&gt; Carl,<00:41:04.079><c> you</c><00:41:04.240><c> are</c><00:41:04.319><c> late</c><00:41:04.560><c> majority.</c><00:41:05.119><c> That's</c><00:41:05.280><c> what</c>

00:41:05.430 --> 00:41:05.440 align:start position:0%
&gt;&gt; Carl, you are late majority. That's what
 

00:41:05.440 --> 00:41:06.230 align:start position:0%
&gt;&gt; Carl, you are late majority. That's what
it's<00:41:05.599><c> saying.</c>

00:41:06.230 --> 00:41:06.240 align:start position:0%
it's saying.
 

00:41:06.240 --> 00:41:08.230 align:start position:0%
it's saying.
&gt;&gt; Okay,<00:41:06.640><c> back</c><00:41:06.800><c> to</c><00:41:06.960><c> it.</c><00:41:07.119><c> This</c><00:41:07.280><c> is</c><00:41:07.440><c> major.</c><00:41:07.839><c> Uh,</c><00:41:08.000><c> I</c>

00:41:08.230 --> 00:41:08.240 align:start position:0%
&gt;&gt; Okay, back to it. This is major. Uh, I
 

00:41:08.240 --> 00:41:09.750 align:start position:0%
&gt;&gt; Okay, back to it. This is major. Uh, I
think it's<00:41:08.480><c> a</c><00:41:08.640><c> great</c><00:41:08.880><c> example</c><00:41:09.359><c> of</c><00:41:09.520><c> how</c>

00:41:09.750 --> 00:41:09.760 align:start position:0%
think it's a great example of how
 

00:41:09.760 --> 00:41:12.309 align:start position:0%
think it's a great example of how
merchants<00:41:10.240><c> can</c><00:41:10.400><c> leverage</c><00:41:11.359><c> Shopify</c><00:41:11.839><c> scale,</c><00:41:12.160><c> I</c>

00:41:12.309 --> 00:41:12.319 align:start position:0%
merchants can leverage Shopify scale, I
 

00:41:12.319 --> 00:41:14.550 align:start position:0%
merchants can leverage Shopify scale, I
think,<00:41:12.480><c> to</c><00:41:12.640><c> achieve</c><00:41:13.040><c> just</c><00:41:13.280><c> more</c><00:41:13.520><c> as</c><00:41:13.760><c> as</c><00:41:14.079><c> a</c><00:41:14.400><c> like</c>

00:41:14.550 --> 00:41:14.560 align:start position:0%
think, to achieve just more as as a like
 

00:41:14.560 --> 00:41:17.270 align:start position:0%
think, to achieve just more as as a like
a<00:41:14.800><c> merchant</c><00:41:15.200><c> community</c><00:41:15.440><c> on</c><00:41:15.760><c> Shopify.</c><00:41:16.640><c> Um,</c>

00:41:17.270 --> 00:41:17.280 align:start position:0%
a merchant community on Shopify. Um,
 

00:41:17.280 --> 00:41:19.190 align:start position:0%
a merchant community on Shopify. Um,
merchants<00:41:17.839><c> will</c><00:41:18.160><c> definitely</c><00:41:18.480><c> know</c><00:41:18.640><c> this</c><00:41:18.880><c> pain</c>

00:41:19.190 --> 00:41:19.200 align:start position:0%
merchants will definitely know this pain
 

00:41:19.200 --> 00:41:21.510 align:start position:0%
merchants will definitely know this pain
point<00:41:19.599><c> really,</c><00:41:19.839><c> really</c><00:41:20.160><c> well.</c><00:41:20.560><c> But</c><00:41:21.119><c> we</c><00:41:21.359><c> all</c>

00:41:21.510 --> 00:41:21.520 align:start position:0%
point really, really well. But we all
 

00:41:21.520 --> 00:41:23.109 align:start position:0%
point really, really well. But we all
work<00:41:21.760><c> so</c><00:41:22.000><c> hard</c><00:41:22.079><c> to</c><00:41:22.319><c> get</c><00:41:22.480><c> traffic</c><00:41:22.720><c> to</c><00:41:22.960><c> our</c>

00:41:23.109 --> 00:41:23.119 align:start position:0%
work so hard to get traffic to our
 

00:41:23.119 --> 00:41:25.030 align:start position:0%
work so hard to get traffic to our
stores,<00:41:23.440><c> to</c><00:41:23.599><c> our</c><00:41:23.680><c> sites,</c><00:41:24.160><c> and</c><00:41:24.400><c> sometimes</c><00:41:24.720><c> a</c>

00:41:25.030 --> 00:41:25.040 align:start position:0%
stores, to our sites, and sometimes a
 

00:41:25.040 --> 00:41:27.190 align:start position:0%
stores, to our sites, and sometimes a
customer<00:41:25.359><c> actually</c><00:41:25.599><c> bounces</c><00:41:26.480><c> because</c><00:41:26.880><c> they</c>

00:41:27.190 --> 00:41:27.200 align:start position:0%
customer actually bounces because they
 

00:41:27.200 --> 00:41:29.510 align:start position:0%
customer actually bounces because they
couldn't<00:41:27.599><c> find</c><00:41:28.240><c> a</c><00:41:28.480><c> complimentary</c><00:41:29.040><c> product</c><00:41:29.359><c> ad</c>

00:41:29.510 --> 00:41:29.520 align:start position:0%
couldn't find a complimentary product ad
 

00:41:29.520 --> 00:41:33.030 align:start position:0%
couldn't find a complimentary product ad
to<00:41:29.680><c> their</c><00:41:29.839><c> cart.</c><00:41:30.720><c> and</c><00:41:31.200><c> um</c><00:41:31.760><c> enter</c><00:41:32.400><c> product</c>

00:41:33.030 --> 00:41:33.040 align:start position:0%
to their cart. and um enter product
 

00:41:33.040 --> 00:41:35.829 align:start position:0%
to their cart. and um enter product
network.<00:41:33.839><c> Um</c><00:41:34.480><c> what</c><00:41:34.720><c> do</c><00:41:34.880><c> you</c><00:41:35.280><c> tell</c><00:41:35.440><c> us</c><00:41:35.680><c> about</c>

00:41:35.829 --> 00:41:35.839 align:start position:0%
network. Um what do you tell us about
 

00:41:35.839 --> 00:41:37.589 align:start position:0%
network. Um what do you tell us about
this?<00:41:36.160><c> What</c><00:41:36.400><c> how</c><00:41:36.640><c> does</c><00:41:36.800><c> this</c><00:41:37.280><c> how</c><00:41:37.440><c> does</c>

00:41:37.589 --> 00:41:37.599 align:start position:0%
this? What how does this how does
 

00:41:37.599 --> 00:41:38.870 align:start position:0%
this? What how does this how does
product<00:41:37.920><c> network</c><00:41:38.160><c> help</c><00:41:38.400><c> merchants</c><00:41:38.720><c> with</c>

00:41:38.870 --> 00:41:38.880 align:start position:0%
product network help merchants with
 

00:41:38.880 --> 00:41:40.230 align:start position:0%
product network help merchants with
conversion?<00:41:39.520><c> Like</c><00:41:39.680><c> what</c><00:41:39.680><c> what</c><00:41:39.760><c> is</c><00:41:39.920><c> this</c><00:41:40.079><c> all</c>

00:41:40.230 --> 00:41:40.240 align:start position:0%
conversion? Like what what is this all
 

00:41:40.240 --> 00:41:42.230 align:start position:0%
conversion? Like what what is this all
about?

00:41:42.230 --> 00:41:42.240 align:start position:0%
about?
 

00:41:42.240 --> 00:41:45.270 align:start position:0%
about?
Yeah,<00:41:42.560><c> product</c><00:41:42.880><c> network</c><00:41:43.200><c> is</c><00:41:43.440><c> a</c><00:41:44.079><c> um</c><00:41:44.640><c> is</c><00:41:44.960><c> a</c>

00:41:45.270 --> 00:41:45.280 align:start position:0%
Yeah, product network is a um is a
 

00:41:45.280 --> 00:41:48.630 align:start position:0%
Yeah, product network is a um is a
stealthfully<00:41:46.720><c> uh</c><00:41:47.520><c> amazing</c><00:41:48.079><c> feature</c><00:41:48.400><c> for</c>

00:41:48.630 --> 00:41:48.640 align:start position:0%
stealthfully uh amazing feature for
 

00:41:48.640 --> 00:41:51.829 align:start position:0%
stealthfully uh amazing feature for
conversion<00:41:50.000><c> mainly</c><00:41:50.400><c> because</c><00:41:51.119><c> for</c><00:41:51.440><c> large</c>

00:41:51.829 --> 00:41:51.839 align:start position:0%
conversion mainly because for large
 

00:41:51.839 --> 00:41:53.750 align:start position:0%
conversion mainly because for large
retailers<00:41:52.319><c> they</c><00:41:52.480><c> have</c><00:41:52.640><c> always</c><00:41:52.800><c> known</c><00:41:53.280><c> if</c><00:41:53.520><c> you</c>

00:41:53.750 --> 00:41:53.760 align:start position:0%
retailers they have always known if you
 

00:41:53.760 --> 00:41:56.390 align:start position:0%
retailers they have always known if you
have<00:41:54.000><c> more</c><00:41:54.400><c> products</c><00:41:55.440><c> the</c><00:41:55.760><c> chances</c><00:41:56.000><c> of</c><00:41:56.160><c> a</c>

00:41:56.390 --> 00:41:56.400 align:start position:0%
have more products the chances of a
 

00:41:56.400 --> 00:41:58.870 align:start position:0%
have more products the chances of a
customer<00:41:56.880><c> checking</c><00:41:57.200><c> out</c><00:41:57.440><c> is</c><00:41:57.760><c> higher</c><00:41:58.400><c> purely</c>

00:41:58.870 --> 00:41:58.880 align:start position:0%
customer checking out is higher purely
 

00:41:58.880 --> 00:42:01.990 align:start position:0%
customer checking out is higher purely
out<00:41:59.040><c> of</c><00:41:59.200><c> the</c><00:41:59.359><c> idea</c><00:41:59.920><c> that</c><00:42:00.480><c> if</c><00:42:00.720><c> I'm</c><00:42:00.960><c> looking</c><00:42:01.200><c> for</c>

00:42:01.990 --> 00:42:02.000 align:start position:0%
out of the idea that if I'm looking for
 

00:42:02.000 --> 00:42:04.950 align:start position:0%
out of the idea that if I'm looking for
let's<00:42:02.240><c> say</c><00:42:02.960><c> a</c><00:42:03.760><c> you</c><00:42:03.839><c> know</c><00:42:04.079><c> homeares</c><00:42:04.640><c> like</c><00:42:04.720><c> a</c>

00:42:04.950 --> 00:42:04.960 align:start position:0%
let's say a you know homeares like a
 

00:42:04.960 --> 00:42:07.190 align:start position:0%
let's say a you know homeares like a
chair<00:42:05.760><c> um</c><00:42:05.920><c> I'm</c><00:42:06.160><c> also</c><00:42:06.400><c> maybe</c><00:42:06.640><c> looking</c><00:42:06.880><c> for</c><00:42:06.960><c> a</c>

00:42:07.190 --> 00:42:07.200 align:start position:0%
chair um I'm also maybe looking for a
 

00:42:07.200 --> 00:42:08.870 align:start position:0%
chair um I'm also maybe looking for a
table<00:42:07.520><c> because</c><00:42:07.680><c> I'm</c><00:42:07.920><c> a</c><00:42:08.160><c> customer</c><00:42:08.480><c> shopping</c>

00:42:08.870 --> 00:42:08.880 align:start position:0%
table because I'm a customer shopping
 

00:42:08.880 --> 00:42:12.630 align:start position:0%
table because I'm a customer shopping
for<00:42:09.359><c> my</c><00:42:09.760><c> home</c><00:42:10.000><c> office,</c><00:42:10.880><c> but</c><00:42:11.200><c> how</c><00:42:11.359><c> do</c><00:42:11.520><c> you</c><00:42:11.680><c> get</c><00:42:12.240><c> a</c>

00:42:12.630 --> 00:42:12.640 align:start position:0%
for my home office, but how do you get a
 

00:42:12.640 --> 00:42:14.710 align:start position:0%
for my home office, but how do you get a
really<00:42:13.040><c> full-fledged</c><00:42:14.000><c> merchandising</c>

00:42:14.710 --> 00:42:14.720 align:start position:0%
really full-fledged merchandising
 

00:42:14.720 --> 00:42:16.470 align:start position:0%
really full-fledged merchandising
catalog<00:42:15.119><c> and</c><00:42:15.359><c> keep</c><00:42:15.440><c> it</c><00:42:15.599><c> up</c><00:42:15.680><c> to</c><00:42:15.839><c> date?</c><00:42:16.079><c> That</c><00:42:16.319><c> has</c>

00:42:16.470 --> 00:42:16.480 align:start position:0%
catalog and keep it up to date? That has
 

00:42:16.480 --> 00:42:17.910 align:start position:0%
catalog and keep it up to date? That has
been<00:42:16.640><c> something</c><00:42:16.880><c> that</c><00:42:17.200><c> takes</c><00:42:17.359><c> a</c><00:42:17.520><c> lot</c><00:42:17.680><c> of</c><00:42:17.760><c> time</c>

00:42:17.910 --> 00:42:17.920 align:start position:0%
been something that takes a lot of time
 

00:42:17.920 --> 00:42:19.910 align:start position:0%
been something that takes a lot of time
and<00:42:18.160><c> effort.</c><00:42:18.880><c> Product</c><00:42:19.200><c> network</c><00:42:19.520><c> solves</c><00:42:19.760><c> that</c>

00:42:19.910 --> 00:42:19.920 align:start position:0%
and effort. Product network solves that
 

00:42:19.920 --> 00:42:22.550 align:start position:0%
and effort. Product network solves that
for<00:42:20.079><c> you.</c><00:42:20.400><c> So,</c><00:42:21.359><c> with</c><00:42:21.680><c> just</c><00:42:21.839><c> a</c><00:42:22.079><c> click,</c><00:42:22.319><c> you</c>

00:42:22.550 --> 00:42:22.560 align:start position:0%
for you. So, with just a click, you
 

00:42:22.560 --> 00:42:25.030 align:start position:0%
for you. So, with just a click, you
access<00:42:22.960><c> the</c><00:42:23.440><c> 3</c><00:42:23.839><c> million</c><00:42:24.400><c> merchants</c><00:42:24.880><c> on</c>

00:42:25.030 --> 00:42:25.040 align:start position:0%
access the 3 million merchants on
 

00:42:25.040 --> 00:42:26.870 align:start position:0%
access the 3 million merchants on
Shopify<00:42:25.599><c> or</c><00:42:25.760><c> the</c><00:42:25.920><c> millions</c><00:42:26.240><c> of</c><00:42:26.319><c> merchants</c><00:42:26.640><c> on</c>

00:42:26.870 --> 00:42:26.880 align:start position:0%
Shopify or the millions of merchants on
 

00:42:26.880 --> 00:42:28.790 align:start position:0%
Shopify or the millions of merchants on
Shopify<00:42:27.760><c> and</c><00:42:27.920><c> then</c><00:42:28.079><c> you</c><00:42:28.240><c> can</c><00:42:28.480><c> you</c><00:42:28.720><c> can</c>

00:42:28.790 --> 00:42:28.800 align:start position:0%
Shopify and then you can you can
 

00:42:28.800 --> 00:42:30.550 align:start position:0%
Shopify and then you can you can
basically<00:42:29.119><c> tap</c><00:42:29.359><c> in</c><00:42:29.520><c> and</c><00:42:29.680><c> say,</c><00:42:29.760><c> "Hey,</c><00:42:30.079><c> I'm</c><00:42:30.319><c> a</c>

00:42:30.550 --> 00:42:30.560 align:start position:0%
basically tap in and say, "Hey, I'm a
 

00:42:30.560 --> 00:42:33.750 align:start position:0%
basically tap in and say, "Hey, I'm a
home<00:42:30.880><c> wares</c><00:42:31.440><c> uh</c><00:42:31.680><c> store.</c><00:42:32.000><c> I</c><00:42:32.160><c> I</c><00:42:32.480><c> make</c><00:42:32.720><c> chairs.</c><00:42:33.440><c> I</c>

00:42:33.750 --> 00:42:33.760 align:start position:0%
home wares uh store. I I make chairs. I
 

00:42:33.760 --> 00:42:35.270 align:start position:0%
home wares uh store. I I make chairs. I
don't<00:42:33.920><c> really</c><00:42:34.160><c> make</c><00:42:34.400><c> or</c><00:42:34.640><c> want</c><00:42:34.800><c> to</c><00:42:34.960><c> source</c>

00:42:35.270 --> 00:42:35.280 align:start position:0%
don't really make or want to source
 

00:42:35.280 --> 00:42:38.470 align:start position:0%
don't really make or want to source
tables.<00:42:36.400><c> Shopify,</c><00:42:37.119><c> help</c><00:42:37.359><c> me</c><00:42:37.839><c> fill</c><00:42:38.160><c> that</c>

00:42:38.470 --> 00:42:38.480 align:start position:0%
tables. Shopify, help me fill that
 

00:42:38.480 --> 00:42:40.390 align:start position:0%
tables. Shopify, help me fill that
category."<00:42:39.200><c> Right?</c><00:42:39.520><c> and</c><00:42:39.680><c> I'm</c><00:42:39.839><c> in</c><00:42:40.000><c> control.</c><00:42:40.240><c> I</c>

00:42:40.390 --> 00:42:40.400 align:start position:0%
category." Right? and I'm in control. I
 

00:42:40.400 --> 00:42:42.550 align:start position:0%
category." Right? and I'm in control. I
can<00:42:40.480><c> say,</c><00:42:40.880><c> you</c><00:42:40.960><c> know,</c><00:42:41.119><c> I</c><00:42:41.200><c> I</c><00:42:41.359><c> I</c><00:42:42.160><c> don't</c><00:42:42.319><c> really</c>

00:42:42.550 --> 00:42:42.560 align:start position:0%
can say, you know, I I I don't really
 

00:42:42.560 --> 00:42:44.309 align:start position:0%
can say, you know, I I I don't really
love<00:42:42.800><c> this</c><00:42:43.040><c> brand</c><00:42:43.280><c> or,</c><00:42:43.760><c> you</c><00:42:43.839><c> know,</c><00:42:44.000><c> I</c><00:42:44.160><c> want</c>

00:42:44.309 --> 00:42:44.319 align:start position:0%
love this brand or, you know, I want
 

00:42:44.319 --> 00:42:46.390 align:start position:0%
love this brand or, you know, I want
specifically<00:42:44.880><c> this</c><00:42:45.119><c> category.</c><00:42:46.000><c> And</c><00:42:46.160><c> then</c>

00:42:46.390 --> 00:42:46.400 align:start position:0%
specifically this category. And then
 

00:42:46.400 --> 00:42:47.990 align:start position:0%
specifically this category. And then
automatically<00:42:46.960><c> my</c><00:42:47.119><c> online</c><00:42:47.440><c> store</c><00:42:47.680><c> will</c><00:42:47.839><c> start</c>

00:42:47.990 --> 00:42:48.000 align:start position:0%
automatically my online store will start
 

00:42:48.000 --> 00:42:49.670 align:start position:0%
automatically my online store will start
to<00:42:48.160><c> fill</c><00:42:48.480><c> in</c><00:42:48.800><c> the</c><00:42:48.880><c> points</c><00:42:49.119><c> that</c><00:42:49.280><c> I</c><00:42:49.440><c> want,</c>

00:42:49.670 --> 00:42:49.680 align:start position:0%
to fill in the points that I want,
 

00:42:49.680 --> 00:42:51.109 align:start position:0%
to fill in the points that I want,
whether<00:42:49.920><c> it's</c><00:42:50.160><c> empty</c><00:42:50.480><c> search</c><00:42:50.800><c> results,</c>

00:42:51.109 --> 00:42:51.119 align:start position:0%
whether it's empty search results,
 

00:42:51.119 --> 00:42:52.870 align:start position:0%
whether it's empty search results,
whether<00:42:51.280><c> it's</c><00:42:51.440><c> on</c><00:42:51.680><c> collections,</c><00:42:52.400><c> starts</c><00:42:52.720><c> to</c>

00:42:52.870 --> 00:42:52.880 align:start position:0%
whether it's on collections, starts to
 

00:42:52.880 --> 00:42:55.589 align:start position:0%
whether it's on collections, starts to
fill<00:42:53.280><c> with</c><00:42:53.680><c> tables</c><00:42:54.160><c> in</c><00:42:54.400><c> my</c><00:42:54.640><c> scenario.</c><00:42:55.200><c> And</c><00:42:55.359><c> the</c>

00:42:55.589 --> 00:42:55.599 align:start position:0%
fill with tables in my scenario. And the
 

00:42:55.599 --> 00:42:57.750 align:start position:0%
fill with tables in my scenario. And the
chances<00:42:55.920><c> now</c><00:42:56.160><c> of</c><00:42:56.400><c> my</c><00:42:56.640><c> customer</c><00:42:57.359><c> not</c><00:42:57.599><c> just</c>

00:42:57.750 --> 00:42:57.760 align:start position:0%
chances now of my customer not just
 

00:42:57.760 --> 00:43:00.390 align:start position:0%
chances now of my customer not just
finding<00:42:58.480><c> my</c><00:42:58.720><c> chairs,</c><00:42:59.119><c> but</c><00:42:59.359><c> also</c><00:42:59.680><c> finding</c><00:43:00.160><c> my</c>

00:43:00.390 --> 00:43:00.400 align:start position:0%
finding my chairs, but also finding my
 

00:43:00.400 --> 00:43:02.790 align:start position:0%
finding my chairs, but also finding my
chairs<00:43:00.720><c> and</c><00:43:00.960><c> these</c><00:43:01.200><c> tables</c><00:43:01.520><c> and</c><00:43:01.839><c> making</c><00:43:02.160><c> one</c>

00:43:02.790 --> 00:43:02.800 align:start position:0%
chairs and these tables and making one
 

00:43:02.800 --> 00:43:05.510 align:start position:0%
chairs and these tables and making one
nice<00:43:03.119><c> big</c><00:43:03.359><c> purchase</c><00:43:03.680><c> for</c><00:43:03.920><c> their</c><00:43:04.400><c> home</c><00:43:04.880><c> office</c>

00:43:05.510 --> 00:43:05.520 align:start position:0%
nice big purchase for their home office
 

00:43:05.520 --> 00:43:08.710 align:start position:0%
nice big purchase for their home office
increases.<00:43:06.240><c> So,</c><00:43:06.480><c> this</c><00:43:06.720><c> is</c><00:43:06.800><c> a</c><00:43:07.119><c> very</c><00:43:07.520><c> sneaky</c><00:43:08.480><c> um</c>

00:43:08.710 --> 00:43:08.720 align:start position:0%
increases. So, this is a very sneaky um
 

00:43:08.720 --> 00:43:09.990 align:start position:0%
increases. So, this is a very sneaky um
interesting<00:43:09.119><c> feature</c><00:43:09.359><c> that</c><00:43:09.680><c> kind</c><00:43:09.839><c> of</c>

00:43:09.990 --> 00:43:10.000 align:start position:0%
interesting feature that kind of
 

00:43:10.000 --> 00:43:11.589 align:start position:0%
interesting feature that kind of
connects<00:43:10.400><c> all</c><00:43:10.560><c> of</c><00:43:10.640><c> our</c><00:43:10.800><c> merchants</c><00:43:11.200><c> together</c>

00:43:11.589 --> 00:43:11.599 align:start position:0%
connects all of our merchants together
 

00:43:11.599 --> 00:43:13.270 align:start position:0%
connects all of our merchants together
in<00:43:11.839><c> a</c><00:43:12.000><c> in</c><00:43:12.160><c> a</c><00:43:12.319><c> way</c><00:43:12.400><c> that</c><00:43:12.640><c> we</c><00:43:12.880><c> haven't</c><00:43:13.040><c> really</c>

00:43:13.270 --> 00:43:13.280 align:start position:0%
in a in a way that we haven't really
 

00:43:13.280 --> 00:43:16.230 align:start position:0%
in a in a way that we haven't really
done<00:43:13.520><c> before.</c><00:43:13.920><c> Yeah,</c><00:43:14.400><c> it's</c><00:43:14.720><c> like</c><00:43:16.079><c> to</c>

00:43:16.230 --> 00:43:16.240 align:start position:0%
done before. Yeah, it's like to
 

00:43:16.240 --> 00:43:19.910 align:start position:0%
done before. Yeah, it's like to
overstate<00:43:16.800><c> how</c><00:43:17.359><c> like</c><00:43:18.000><c> this</c><00:43:18.160><c> this</c><00:43:18.400><c> is</c><00:43:18.800><c> um</c>

00:43:19.910 --> 00:43:19.920 align:start position:0%
overstate how like this this is um
 

00:43:19.920 --> 00:43:21.750 align:start position:0%
overstate how like this this is um
&gt;&gt; like

00:43:21.750 --> 00:43:21.760 align:start position:0%
&gt;&gt; like
 

00:43:21.760 --> 00:43:23.990 align:start position:0%
&gt;&gt; like
we<00:43:21.920><c> integrated</c><00:43:22.480><c> this</c><00:43:22.640><c> add</c><00:43:22.880><c> a</c><00:43:23.119><c> level</c><00:43:23.520><c> that</c><00:43:23.839><c> like</c>

00:43:23.990 --> 00:43:24.000 align:start position:0%
we integrated this add a level that like
 

00:43:24.000 --> 00:43:26.470 align:start position:0%
we integrated this add a level that like
it's<00:43:24.240><c> like</c><00:43:25.040><c> like</c><00:43:25.359><c> these</c><00:43:25.760><c> products</c><00:43:26.240><c> even</c>

00:43:26.470 --> 00:43:26.480 align:start position:0%
it's like like these products even
 

00:43:26.480 --> 00:43:29.270 align:start position:0%
it's like like these products even
though<00:43:26.640><c> they</c><00:43:26.880><c> come</c><00:43:27.040><c> from</c><00:43:27.280><c> the</c><00:43:28.400><c> larger</c><00:43:28.880><c> shop</c>

00:43:29.270 --> 00:43:29.280 align:start position:0%
though they come from the larger shop
 

00:43:29.280 --> 00:43:31.910 align:start position:0%
though they come from the larger shop
collective<00:43:30.319><c> um</c><00:43:30.880><c> are</c><00:43:31.200><c> running</c><00:43:31.440><c> through</c><00:43:31.680><c> the</c>

00:43:31.910 --> 00:43:31.920 align:start position:0%
collective um are running through the
 

00:43:31.920 --> 00:43:35.670 align:start position:0%
collective um are running through the
normal<00:43:33.119><c> APIs</c><00:43:33.839><c> liquid</c><00:43:34.560><c> um</c><00:43:34.960><c> um</c><00:43:35.040><c> and</c><00:43:35.280><c> all</c><00:43:35.440><c> these</c>

00:43:35.670 --> 00:43:35.680 align:start position:0%
normal APIs liquid um um and all these
 

00:43:35.680 --> 00:43:37.910 align:start position:0%
normal APIs liquid um um and all these
things<00:43:36.160><c> we've</c><00:43:36.480><c> integrated</c><00:43:36.960><c> this</c><00:43:37.200><c> deep</c><00:43:37.599><c> and</c><00:43:37.839><c> I</c>

00:43:37.910 --> 00:43:37.920 align:start position:0%
things we've integrated this deep and I
 

00:43:37.920 --> 00:43:39.270 align:start position:0%
things we've integrated this deep and I
think<00:43:38.079><c> I</c><00:43:38.160><c> don't</c><00:43:38.319><c> know</c><00:43:38.400><c> if</c><00:43:38.560><c> you</c><00:43:38.720><c> caught</c><00:43:38.880><c> it</c><00:43:39.119><c> like</c>

00:43:39.270 --> 00:43:39.280 align:start position:0%
think I don't know if you caught it like
 

00:43:39.280 --> 00:43:41.910 align:start position:0%
think I don't know if you caught it like
the<00:43:39.520><c> checkout</c><00:43:40.319><c> uh</c><00:43:40.560><c> ended</c><00:43:40.880><c> up</c><00:43:41.040><c> like</c><00:43:41.280><c> purchasing</c>

00:43:41.910 --> 00:43:41.920 align:start position:0%
the checkout uh ended up like purchasing
 

00:43:41.920 --> 00:43:44.710 align:start position:0%
the checkout uh ended up like purchasing
from<00:43:42.160><c> multiple</c><00:43:42.640><c> stores</c><00:43:42.960><c> in</c><00:43:43.280><c> this</c><00:43:43.520><c> one</c><00:43:43.760><c> go.</c><00:43:44.079><c> Um</c>

00:43:44.710 --> 00:43:44.720 align:start position:0%
from multiple stores in this one go. Um
 

00:43:44.720 --> 00:43:46.790 align:start position:0%
from multiple stores in this one go. Um
so<00:43:44.960><c> this</c><00:43:45.119><c> is</c><00:43:45.280><c> like</c><00:43:45.520><c> really</c><00:43:46.319><c> this</c><00:43:46.560><c> is</c>

00:43:46.790 --> 00:43:46.800 align:start position:0%
so this is like really this is
 

00:43:46.800 --> 00:43:48.309 align:start position:0%
so this is like really this is
collaborative<00:43:47.440><c> entrepreneurship.</c><00:43:48.079><c> This</c>

00:43:48.309 --> 00:43:48.319 align:start position:0%
collaborative entrepreneurship. This
 

00:43:48.319 --> 00:43:51.510 align:start position:0%
collaborative entrepreneurship. This
collaborative<00:43:49.280><c> uh</c><00:43:49.599><c> like</c><00:43:49.839><c> it's</c><00:43:50.079><c> just</c><00:43:50.319><c> like</c><00:43:51.200><c> um</c>

00:43:51.510 --> 00:43:51.520 align:start position:0%
collaborative uh like it's just like um
 

00:43:51.520 --> 00:43:54.390 align:start position:0%
collaborative uh like it's just like um
a<00:43:51.920><c> complete</c><00:43:52.880><c> like</c><00:43:53.280><c> completely</c><00:43:53.760><c> new</c><00:43:54.000><c> beginning</c>

00:43:54.390 --> 00:43:54.400 align:start position:0%
a complete like completely new beginning
 

00:43:54.400 --> 00:43:56.069 align:start position:0%
a complete like completely new beginning
for<00:43:54.720><c> the</c><00:43:54.880><c> platform</c><00:43:55.280><c> and</c><00:43:55.440><c> of</c><00:43:55.599><c> course</c><00:43:55.760><c> totally</c>

00:43:56.069 --> 00:43:56.079 align:start position:0%
for the platform and of course totally
 

00:43:56.079 --> 00:43:58.790 align:start position:0%
for the platform and of course totally
opt<00:43:56.319><c> in.</c><00:43:56.880><c> We</c><00:43:57.040><c> will</c><00:43:57.200><c> build</c><00:43:57.520><c> like</c><00:43:57.920><c> a</c><00:43:58.240><c> lot</c><00:43:58.400><c> a</c><00:43:58.720><c> lot</c>

00:43:58.790 --> 00:43:58.800 align:start position:0%
opt in. We will build like a lot a lot
 

00:43:58.800 --> 00:44:01.030 align:start position:0%
opt in. We will build like a lot a lot
of<00:43:58.960><c> our</c><00:43:59.200><c> AI</c><00:43:59.599><c> capabilities</c><00:44:00.240><c> are</c><00:44:00.400><c> at</c><00:44:00.560><c> play</c><00:44:00.720><c> here</c>

00:44:01.030 --> 00:44:01.040 align:start position:0%
of our AI capabilities are at play here
 

00:44:01.040 --> 00:44:02.710 align:start position:0%
of our AI capabilities are at play here
to<00:44:01.599><c> figure</c><00:44:01.839><c> out</c><00:44:02.000><c> how</c><00:44:02.160><c> to</c><00:44:02.319><c> perfectly</c>

00:44:02.710 --> 00:44:02.720 align:start position:0%
to figure out how to perfectly
 

00:44:02.720 --> 00:44:04.630 align:start position:0%
to figure out how to perfectly
merchandise<00:44:03.280><c> this.</c><00:44:03.760><c> You</c><00:44:03.920><c> you</c><00:44:04.319><c> like</c><00:44:04.480><c> the</c>

00:44:04.630 --> 00:44:04.640 align:start position:0%
merchandise this. You you like the
 

00:44:04.640 --> 00:44:06.069 align:start position:0%
merchandise this. You you like the
merchants<00:44:04.960><c> are</c><00:44:05.119><c> always</c><00:44:05.280><c> in</c><00:44:05.520><c> control</c><00:44:05.680><c> of</c><00:44:05.839><c> their</c>

00:44:06.069 --> 00:44:06.079 align:start position:0%
merchants are always in control of their
 

00:44:06.079 --> 00:44:07.990 align:start position:0%
merchants are always in control of their
own<00:44:06.240><c> stores.</c><00:44:06.560><c> This</c><00:44:06.800><c> only</c><00:44:07.119><c> any</c><00:44:07.359><c> of</c><00:44:07.520><c> this</c><00:44:07.760><c> only</c>

00:44:07.990 --> 00:44:08.000 align:start position:0%
own stores. This only any of this only
 

00:44:08.000 --> 00:44:10.710 align:start position:0%
own stores. This only any of this only
happens<00:44:08.640><c> for</c><00:44:09.200><c> areas</c><00:44:09.520><c> where</c><00:44:09.839><c> you</c><00:44:10.079><c> have</c><00:44:10.240><c> said</c><00:44:10.480><c> I</c>

00:44:10.710 --> 00:44:10.720 align:start position:0%
happens for areas where you have said I
 

00:44:10.720 --> 00:44:12.870 align:start position:0%
happens for areas where you have said I
would<00:44:10.800><c> like</c><00:44:10.960><c> this</c><00:44:11.200><c> to</c><00:44:11.359><c> be</c><00:44:11.440><c> fleshed</c><00:44:11.760><c> out</c><00:44:12.240><c> uh</c><00:44:12.560><c> by</c>

00:44:12.870 --> 00:44:12.880 align:start position:0%
would like this to be fleshed out uh by
 

00:44:12.880 --> 00:44:15.270 align:start position:0%
would like this to be fleshed out uh by
the<00:44:13.680><c> creator</c><00:44:14.000><c> shop</c><00:44:14.400><c> network</c><00:44:14.640><c> or</c><00:44:14.800><c> here's</c><00:44:15.119><c> the</c>

00:44:15.270 --> 00:44:15.280 align:start position:0%
the creator shop network or here's the
 

00:44:15.280 --> 00:44:17.349 align:start position:0%
the creator shop network or here's the
types<00:44:15.520><c> of</c><00:44:15.920><c> products</c><00:44:16.480><c> uh</c><00:44:16.560><c> that</c><00:44:16.800><c> we</c><00:44:16.960><c> that</c><00:44:17.200><c> we</c>

00:44:17.349 --> 00:44:17.359 align:start position:0%
types of products uh that we that we
 

00:44:17.359 --> 00:44:18.790 align:start position:0%
types of products uh that we that we
would<00:44:17.440><c> like</c><00:44:17.599><c> to</c><00:44:17.839><c> that</c><00:44:18.160><c> I</c><00:44:18.319><c> would</c><00:44:18.400><c> like</c><00:44:18.560><c> to</c><00:44:18.640><c> see</c>

00:44:18.790 --> 00:44:18.800 align:start position:0%
would like to that I would like to see
 

00:44:18.800 --> 00:44:21.430 align:start position:0%
would like to that I would like to see
here.<00:44:19.200><c> I</c><00:44:19.359><c> don't</c><00:44:19.680><c> I</c><00:44:19.920><c> only</c><00:44:20.160><c> want</c><00:44:20.960><c> products</c><00:44:21.200><c> from</c>

00:44:21.430 --> 00:44:21.440 align:start position:0%
here. I don't I only want products from
 

00:44:21.440 --> 00:44:24.710 align:start position:0%
here. I don't I only want products from
other<00:44:21.760><c> places</c><00:44:22.480><c> show</c><00:44:22.720><c> up</c><00:44:23.119><c> past</c><00:44:23.760><c> uh</c><00:44:23.920><c> like</c><00:44:24.480><c> the</c>

00:44:24.710 --> 00:44:24.720 align:start position:0%
other places show up past uh like the
 

00:44:24.720 --> 00:44:27.750 align:start position:0%
other places show up past uh like the
third<00:44:25.200><c> row</c><00:44:25.359><c> of</c><00:44:25.599><c> my</c><00:44:26.880><c> search</c><00:44:27.200><c> results</c><00:44:27.520><c> or</c>

00:44:27.750 --> 00:44:27.760 align:start position:0%
third row of my search results or
 

00:44:27.760 --> 00:44:29.430 align:start position:0%
third row of my search results or
something<00:44:27.920><c> like</c><00:44:28.079><c> this.</c><00:44:28.800><c> We</c><00:44:29.040><c> we're</c><00:44:29.280><c> going</c><00:44:29.359><c> to</c>

00:44:29.430 --> 00:44:29.440 align:start position:0%
something like this. We we're going to
 

00:44:29.440 --> 00:44:30.710 align:start position:0%
something like this. We we're going to
ship<00:44:29.680><c> all</c><00:44:29.839><c> sorts</c><00:44:30.000><c> of</c><00:44:30.079><c> things</c><00:44:30.319><c> depending</c><00:44:30.560><c> on</c>

00:44:30.710 --> 00:44:30.720 align:start position:0%
ship all sorts of things depending on
 

00:44:30.720 --> 00:44:32.069 align:start position:0%
ship all sorts of things depending on
what<00:44:30.880><c> we</c><00:44:31.119><c> going</c><00:44:31.200><c> to</c><00:44:31.280><c> hear,</c><00:44:31.440><c> but</c><00:44:31.680><c> what</c><00:44:31.920><c> people</c>

00:44:32.069 --> 00:44:32.079 align:start position:0%
what we going to hear, but what people
 

00:44:32.079 --> 00:44:35.190 align:start position:0%
what we going to hear, but what people
would<00:44:32.480><c> uh</c><00:44:33.040><c> uh</c><00:44:33.440><c> uh</c><00:44:34.480><c> how</c><00:44:34.720><c> people</c><00:44:34.880><c> are</c><00:44:35.040><c> thinking</c>

00:44:35.190 --> 00:44:35.200 align:start position:0%
would uh uh uh how people are thinking
 

00:44:35.200 --> 00:44:37.510 align:start position:0%
would uh uh uh how people are thinking
about<00:44:35.359><c> it</c><00:44:35.599><c> and</c><00:44:36.000><c> um</c><00:44:36.079><c> it's</c><00:44:36.400><c> I</c><00:44:36.640><c> think</c><00:44:36.960><c> super</c><00:44:37.440><c> super</c>

00:44:37.510 --> 00:44:37.520 align:start position:0%
about it and um it's I think super super
 

00:44:37.520 --> 00:44:41.589 align:start position:0%
about it and um it's I think super super
super<00:44:38.160><c> exciting.</c><00:44:38.720><c> Um</c><00:44:39.359><c> cuz</c>

00:44:41.589 --> 00:44:41.599 align:start position:0%
super exciting. Um cuz
 

00:44:41.599 --> 00:44:44.150 align:start position:0%
super exciting. Um cuz
yeah,<00:44:42.079><c> like</c><00:44:42.720><c> finding</c><00:44:43.119><c> great</c><00:44:43.440><c> like</c><00:44:43.599><c> I</c><00:44:43.680><c> I</c><00:44:43.920><c> sold</c>

00:44:44.150 --> 00:44:44.160 align:start position:0%
yeah, like finding great like I I sold
 

00:44:44.160 --> 00:44:45.430 align:start position:0%
yeah, like finding great like I I sold
snowboards<00:44:44.640><c> at</c><00:44:44.800><c> some</c><00:44:44.880><c> point.</c><00:44:45.040><c> I</c><00:44:45.200><c> sold</c>

00:44:45.430 --> 00:44:45.440 align:start position:0%
snowboards at some point. I sold
 

00:44:45.440 --> 00:44:49.589 align:start position:0%
snowboards at some point. I sold
bindings.<00:44:46.400><c> I</c><00:44:47.200><c> did</c><00:44:47.440><c> not</c><00:44:48.160><c> uh</c><00:44:48.560><c> stock</c><00:44:48.880><c> clothing.</c>

00:44:49.589 --> 00:44:49.599 align:start position:0%
bindings. I did not uh stock clothing.
 

00:44:49.599 --> 00:44:49.990 align:start position:0%
bindings. I did not uh stock clothing.
And

00:44:49.990 --> 00:44:50.000 align:start position:0%
And
 

00:44:50.000 --> 00:44:51.349 align:start position:0%
And
&gt;&gt; you<00:44:50.160><c> should</c><00:44:50.240><c> have</c><00:44:50.400><c> sourced</c><00:44:50.640><c> these</c><00:44:50.880><c> hats</c><00:44:51.200><c> if</c>

00:44:51.349 --> 00:44:51.359 align:start position:0%
&gt;&gt; you should have sourced these hats if
 

00:44:51.359 --> 00:44:51.510 align:start position:0%
&gt;&gt; you should have sourced these hats if
you

00:44:51.510 --> 00:44:51.520 align:start position:0%
you
 

00:44:51.520 --> 00:44:52.790 align:start position:0%
you
&gt;&gt; Yeah,<00:44:51.680><c> I</c><00:44:51.760><c> should</c><00:44:52.000><c> I</c><00:44:52.160><c> should</c><00:44:52.319><c> have</c><00:44:52.400><c> had</c><00:44:52.560><c> these</c>

00:44:52.790 --> 00:44:52.800 align:start position:0%
&gt;&gt; Yeah, I should I should have had these
 

00:44:52.800 --> 00:44:54.390 align:start position:0%
&gt;&gt; Yeah, I should I should have had these
hats.<00:44:53.200><c> I</c><00:44:53.440><c> should</c><00:44:53.599><c> have</c><00:44:53.760><c> definitely</c><00:44:54.079><c> had</c><00:44:54.240><c> a</c>

00:44:54.390 --> 00:44:54.400 align:start position:0%
hats. I should have definitely had a
 

00:44:54.400 --> 00:44:55.750 align:start position:0%
hats. I should have definitely had a
collection<00:44:54.720><c> where</c><00:44:54.880><c> I</c><00:44:55.040><c> said</c><00:44:55.280><c> I</c><00:44:55.440><c> would</c><00:44:55.599><c> be</c>

00:44:55.750 --> 00:44:55.760 align:start position:0%
collection where I said I would be
 

00:44:55.760 --> 00:44:57.670 align:start position:0%
collection where I said I would be
perfectly<00:44:56.160><c> happy</c><00:44:56.400><c> with</c><00:44:56.560><c> hats</c><00:44:56.880><c> of</c><00:44:57.040><c> any</c><00:44:57.200><c> color</c>

00:44:57.670 --> 00:44:57.680 align:start position:0%
perfectly happy with hats of any color
 

00:44:57.680 --> 00:45:00.950 align:start position:0%
perfectly happy with hats of any color
to<00:44:57.920><c> be</c><00:44:58.000><c> added</c><00:44:58.720><c> to</c><00:44:58.960><c> to</c><00:44:59.520><c> um</c><00:44:59.839><c> people</c><00:45:00.079><c> browsing</c><00:45:00.560><c> and</c>

00:45:00.950 --> 00:45:00.960 align:start position:0%
to be added to to um people browsing and
 

00:45:00.960 --> 00:45:03.430 align:start position:0%
to be added to to um people browsing and
um<00:45:01.119><c> it's</c><00:45:01.359><c> very</c><00:45:01.599><c> very</c><00:45:01.680><c> very</c><00:45:01.839><c> very</c><00:45:02.319><c> exciting.</c>

00:45:03.430 --> 00:45:03.440 align:start position:0%
um it's very very very very exciting.
 

00:45:03.440 --> 00:45:05.030 align:start position:0%
um it's very very very very exciting.
&gt;&gt; Yeah.<00:45:03.680><c> And</c><00:45:03.839><c> it</c><00:45:04.079><c> flows</c><00:45:04.400><c> naturally</c><00:45:04.720><c> into</c>

00:45:05.030 --> 00:45:05.040 align:start position:0%
&gt;&gt; Yeah. And it flows naturally into
 

00:45:05.040 --> 00:45:06.630 align:start position:0%
&gt;&gt; Yeah. And it flows naturally into
collective.<00:45:05.599><c> So</c><00:45:05.760><c> then</c><00:45:05.920><c> you</c><00:45:06.079><c> can</c><00:45:06.240><c> get</c><00:45:06.480><c> that</c>

00:45:06.630 --> 00:45:06.640 align:start position:0%
collective. So then you can get that
 

00:45:06.640 --> 00:45:07.990 align:start position:0%
collective. So then you can get that
data<00:45:06.880><c> of</c><00:45:06.960><c> like</c><00:45:07.119><c> oh</c><00:45:07.359><c> tables</c><00:45:07.680><c> are</c><00:45:07.839><c> actually</c>

00:45:07.990 --> 00:45:08.000 align:start position:0%
data of like oh tables are actually
 

00:45:08.000 --> 00:45:09.670 align:start position:0%
data of like oh tables are actually
people<00:45:08.319><c> something</c><00:45:08.560><c> people</c><00:45:08.800><c> want.</c><00:45:09.200><c> Okay</c><00:45:09.440><c> maybe</c>

00:45:09.670 --> 00:45:09.680 align:start position:0%
people something people want. Okay maybe
 

00:45:09.680 --> 00:45:11.510 align:start position:0%
people something people want. Okay maybe
I<00:45:09.920><c> maybe</c><00:45:10.160><c> I'll</c><00:45:10.400><c> start</c><00:45:10.560><c> making</c><00:45:10.800><c> tables.</c><00:45:11.280><c> Maybe</c>

00:45:11.510 --> 00:45:11.520 align:start position:0%
I maybe I'll start making tables. Maybe
 

00:45:11.520 --> 00:45:14.069 align:start position:0%
I maybe I'll start making tables. Maybe
I'll<00:45:12.000><c> talk</c><00:45:12.240><c> to</c><00:45:12.400><c> some</c><00:45:12.880><c> merchants</c><00:45:13.359><c> about</c><00:45:13.920><c> you</c>

00:45:14.069 --> 00:45:14.079 align:start position:0%
I'll talk to some merchants about you
 

00:45:14.079 --> 00:45:15.670 align:start position:0%
I'll talk to some merchants about you
know<00:45:14.240><c> wholesaling</c><00:45:14.800><c> together</c><00:45:15.040><c> on</c><00:45:15.200><c> collective.</c>

00:45:15.670 --> 00:45:15.680 align:start position:0%
know wholesaling together on collective.
 

00:45:15.680 --> 00:45:17.349 align:start position:0%
know wholesaling together on collective.
I<00:45:15.839><c> think</c><00:45:16.000><c> this</c><00:45:16.160><c> is</c><00:45:16.240><c> like</c><00:45:16.400><c> such</c><00:45:16.640><c> a</c><00:45:16.800><c> natural</c>

00:45:17.349 --> 00:45:17.359 align:start position:0%
I think this is like such a natural
 

00:45:17.359 --> 00:45:19.349 align:start position:0%
I think this is like such a natural
gradual<00:45:17.839><c> path</c><00:45:18.160><c> of</c><00:45:18.400><c> of</c><00:45:18.800><c> building</c><00:45:19.040><c> out</c><00:45:19.200><c> your</c>

00:45:19.349 --> 00:45:19.359 align:start position:0%
gradual path of of building out your
 

00:45:19.359 --> 00:45:21.270 align:start position:0%
gradual path of of building out your
catalog<00:45:19.760><c> which</c><00:45:20.000><c> is</c><00:45:20.160><c> amazing.</c><00:45:20.640><c> So</c><00:45:20.800><c> go</c><00:45:21.040><c> check</c><00:45:21.119><c> it</c>

00:45:21.270 --> 00:45:21.280 align:start position:0%
catalog which is amazing. So go check it
 

00:45:21.280 --> 00:45:21.750 align:start position:0%
catalog which is amazing. So go check it
out.

00:45:21.750 --> 00:45:21.760 align:start position:0%
out.
 

00:45:21.760 --> 00:45:23.829 align:start position:0%
out.
&gt;&gt; Yep.<00:45:22.400><c> the</c><00:45:22.640><c> Shopify</c><00:45:23.119><c> product</c><00:45:23.280><c> network.</c><00:45:23.520><c> I</c><00:45:23.680><c> I</c>

00:45:23.829 --> 00:45:23.839 align:start position:0%
&gt;&gt; Yep. the Shopify product network. I I
 

00:45:23.839 --> 00:45:24.230 align:start position:0%
&gt;&gt; Yep. the Shopify product network. I I
love<00:45:23.920><c> it.</c>

00:45:24.230 --> 00:45:24.240 align:start position:0%
love it.
 

00:45:24.240 --> 00:45:25.510 align:start position:0%
love it.
&gt;&gt; Product<00:45:24.480><c> network.</c>

00:45:25.510 --> 00:45:25.520 align:start position:0%
&gt;&gt; Product network.
 

00:45:25.520 --> 00:45:27.750 align:start position:0%
&gt;&gt; Product network.
&gt;&gt; Yeah,<00:45:25.760><c> it's</c><00:45:26.079><c> amazing.</c><00:45:27.359><c> All</c><00:45:27.359><c> right,</c><00:45:27.599><c> maybe</c>

00:45:27.750 --> 00:45:27.760 align:start position:0%
&gt;&gt; Yeah, it's amazing. All right, maybe
 

00:45:27.760 --> 00:45:29.270 align:start position:0%
&gt;&gt; Yeah, it's amazing. All right, maybe
we'll<00:45:28.000><c> do</c><00:45:28.400><c> uh</c><00:45:28.480><c> just</c><00:45:28.720><c> because</c><00:45:28.960><c> we're</c><00:45:29.119><c> running</c>

00:45:29.270 --> 00:45:29.280 align:start position:0%
we'll do uh just because we're running
 

00:45:29.280 --> 00:45:30.710 align:start position:0%
we'll do uh just because we're running
out<00:45:29.440><c> of</c><00:45:29.520><c> time</c><00:45:29.599><c> here,</c><00:45:29.839><c> maybe</c><00:45:30.240><c> switch</c><00:45:30.560><c> to</c>

00:45:30.710 --> 00:45:30.720 align:start position:0%
out of time here, maybe switch to
 

00:45:30.720 --> 00:45:31.910 align:start position:0%
out of time here, maybe switch to
developers.<00:45:31.200><c> We've</c><00:45:31.440><c> talked</c><00:45:31.599><c> a</c><00:45:31.680><c> lot</c><00:45:31.760><c> about</c>

00:45:31.910 --> 00:45:31.920 align:start position:0%
developers. We've talked a lot about
 

00:45:31.920 --> 00:45:32.790 align:start position:0%
developers. We've talked a lot about
agent<00:45:32.319><c> commerce.</c>

00:45:32.790 --> 00:45:32.800 align:start position:0%
agent commerce.
 

00:45:32.800 --> 00:45:35.270 align:start position:0%
agent commerce.
&gt;&gt; We<00:45:32.880><c> scroll</c><00:45:33.119><c> past</c>

00:45:35.270 --> 00:45:35.280 align:start position:0%
&gt;&gt; We scroll past
 

00:45:35.280 --> 00:45:37.109 align:start position:0%
&gt;&gt; We scroll past
the<00:45:35.839><c> egg.</c><00:45:36.240><c> Please</c><00:45:36.480><c> cover</c><00:45:36.720><c> the</c>

00:45:37.109 --> 00:45:37.119 align:start position:0%
the egg. Please cover the
 

00:45:37.119 --> 00:45:38.870 align:start position:0%
the egg. Please cover the
&gt;&gt; Yeah,<00:45:37.359><c> people</c><00:45:37.520><c> are</c><00:45:37.680><c> like,</c><00:45:37.760><c> "What</c><00:45:38.079><c> is</c><00:45:38.400><c> So,</c><00:45:38.640><c> this</c>

00:45:38.870 --> 00:45:38.880 align:start position:0%
&gt;&gt; Yeah, people are like, "What is So, this
 

00:45:38.880 --> 00:45:40.950 align:start position:0%
&gt;&gt; Yeah, people are like, "What is So, this
is<00:45:39.040><c> the</c><00:45:39.280><c> Renaissance</c><00:45:39.839><c> person.</c><00:45:40.319><c> We</c><00:45:40.560><c> have</c><00:45:40.720><c> this</c>

00:45:40.950 --> 00:45:40.960 align:start position:0%
is the Renaissance person. We have this
 

00:45:40.960 --> 00:45:43.670 align:start position:0%
is the Renaissance person. We have this
hat.<00:45:41.359><c> Carl</c><00:45:41.760><c> took</c><00:45:41.920><c> it</c><00:45:42.079><c> off</c><00:45:42.240><c> because</c><00:45:42.560><c> he's</c>

00:45:43.670 --> 00:45:43.680 align:start position:0%
hat. Carl took it off because he's
 

00:45:43.680 --> 00:45:44.870 align:start position:0%
hat. Carl took it off because he's
stylish<00:45:44.240><c> for</c><00:45:44.400><c> us."</c>

00:45:44.870 --> 00:45:44.880 align:start position:0%
stylish for us."
 

00:45:44.880 --> 00:45:46.550 align:start position:0%
stylish for us."
&gt;&gt; Yeah,<00:45:45.280><c> he's</c><00:45:45.520><c> too</c><00:45:45.760><c> cool.</c>

00:45:46.550 --> 00:45:46.560 align:start position:0%
&gt;&gt; Yeah, he's too cool.
 

00:45:46.560 --> 00:45:48.790 align:start position:0%
&gt;&gt; Yeah, he's too cool.
&gt;&gt; I<00:45:46.720><c> I</c><00:45:47.040><c> I</c><00:45:47.280><c> want</c><00:45:47.440><c> to</c><00:45:47.599><c> just</c><00:45:47.839><c> like</c><00:45:48.160><c> experience</c><00:45:48.560><c> it</c>

00:45:48.790 --> 00:45:48.800 align:start position:0%
&gt;&gt; I I I want to just like experience it
 

00:45:48.800 --> 00:45:50.309 align:start position:0%
&gt;&gt; I I I want to just like experience it
when<00:45:49.359><c> when</c><00:45:49.680><c> everyone</c><00:45:49.920><c> else</c>

00:45:50.309 --> 00:45:50.319 align:start position:0%
when when everyone else
 

00:45:50.319 --> 00:45:51.670 align:start position:0%
when when everyone else
&gt;&gt; No,<00:45:50.480><c> I'm</c><00:45:50.560><c> watch</c><00:45:50.800><c> I'm</c><00:45:50.960><c> watching</c><00:45:51.119><c> on</c><00:45:51.280><c> X</c><00:45:51.520><c> right</c>

00:45:51.670 --> 00:45:51.680 align:start position:0%
&gt;&gt; No, I'm watch I'm watching on X right
 

00:45:51.680 --> 00:45:53.030 align:start position:0%
&gt;&gt; No, I'm watch I'm watching on X right
now.<00:45:51.839><c> There</c><00:45:52.000><c> are</c><00:45:52.079><c> people</c><00:45:52.400><c> like</c><00:45:52.560><c> it's</c><00:45:52.720><c> it's</c>

00:45:53.030 --> 00:45:53.040 align:start position:0%
now. There are people like it's it's
 

00:45:53.040 --> 00:45:55.750 align:start position:0%
now. There are people like it's it's
amazing.<00:45:53.440><c> People</c><00:45:53.680><c> are</c><00:45:53.839><c> posting</c><00:45:54.160><c> their</c><00:45:54.640><c> uh</c>

00:45:55.750 --> 00:45:55.760 align:start position:0%
amazing. People are posting their uh
 

00:45:55.760 --> 00:45:56.710 align:start position:0%
amazing. People are posting their uh
buying<00:45:56.079><c> hats.</c><00:45:56.400><c> Yeah.</c>

00:45:56.710 --> 00:45:56.720 align:start position:0%
buying hats. Yeah.
 

00:45:56.720 --> 00:45:58.950 align:start position:0%
buying hats. Yeah.
&gt;&gt; Oh,<00:45:56.880><c> did</c><00:45:57.040><c> they</c><00:45:57.200><c> buy?</c><00:45:57.760><c> They're</c><00:45:58.000><c> so</c><00:45:58.240><c> fast.</c><00:45:58.720><c> So,</c>

00:45:58.950 --> 00:45:58.960 align:start position:0%
&gt;&gt; Oh, did they buy? They're so fast. So,
 

00:45:58.960 --> 00:46:01.510 align:start position:0%
&gt;&gt; Oh, did they buy? They're so fast. So,
click<00:45:59.200><c> into</c><00:45:59.520><c> this.</c><00:46:00.079><c> Get</c><00:46:00.240><c> a</c><00:46:00.400><c> beanie.</c><00:46:01.200><c> My</c>

00:46:01.510 --> 00:46:01.520 align:start position:0%
click into this. Get a beanie. My
 

00:46:01.520 --> 00:46:06.150 align:start position:0%
click into this. Get a beanie. My
favorite<00:46:01.839><c> detail</c><00:46:02.480><c> is</c><00:46:03.839><c> 1452,</c><00:46:05.280><c> the</c><00:46:05.599><c> year</c><00:46:05.760><c> that</c>

00:46:06.150 --> 00:46:06.160 align:start position:0%
favorite detail is 1452, the year that
 

00:46:06.160 --> 00:46:09.670 align:start position:0%
favorite detail is 1452, the year that
Leonardo<00:46:06.640><c> da</c><00:46:06.800><c> Vinci</c><00:46:07.200><c> was</c><00:46:07.359><c> born.</c>

00:46:09.670 --> 00:46:09.680 align:start position:0%
Leonardo da Vinci was born.
 

00:46:09.680 --> 00:46:11.589 align:start position:0%
Leonardo da Vinci was born.
&gt;&gt; Small<00:46:10.000><c> things</c><00:46:10.160><c> like</c><00:46:10.400><c> this</c><00:46:10.560><c> that</c><00:46:10.800><c> make</c><00:46:11.040><c> Shopify</c>

00:46:11.589 --> 00:46:11.599 align:start position:0%
&gt;&gt; Small things like this that make Shopify
 

00:46:11.599 --> 00:46:14.710 align:start position:0%
&gt;&gt; Small things like this that make Shopify
Shopify.<00:46:12.160><c> Like</c><00:46:12.480><c> we</c><00:46:12.640><c> we</c><00:46:12.720><c> we</c><00:46:13.599><c> the</c><00:46:14.000><c> actual</c><00:46:14.400><c> total</c>

00:46:14.710 --> 00:46:14.720 align:start position:0%
Shopify. Like we we we the actual total
 

00:46:14.720 --> 00:46:16.069 align:start position:0%
Shopify. Like we we we the actual total
is<00:46:14.880><c> in</c><00:46:15.119><c> Roman</c><00:46:15.440><c> numerals.</c><00:46:15.839><c> Like</c>

00:46:16.069 --> 00:46:16.079 align:start position:0%
is in Roman numerals. Like
 

00:46:16.079 --> 00:46:17.430 align:start position:0%
is in Roman numerals. Like
&gt;&gt; I<00:46:16.240><c> I</c><00:46:16.400><c> need</c><00:46:16.560><c> Roman</c><00:46:16.800><c> numerals</c><00:46:17.119><c> for</c>

00:46:17.430 --> 00:46:17.440 align:start position:0%
&gt;&gt; I I need Roman numerals for
 

00:46:17.440 --> 00:46:19.430 align:start position:0%
&gt;&gt; I I need Roman numerals for
&gt;&gt; for<00:46:17.599><c> no</c><00:46:17.760><c> reason.</c><00:46:18.079><c> just</c><00:46:18.319><c> because</c><00:46:18.880><c> obviously</c>

00:46:19.430 --> 00:46:19.440 align:start position:0%
&gt;&gt; for no reason. just because obviously
 

00:46:19.440 --> 00:46:20.630 align:start position:0%
&gt;&gt; for no reason. just because obviously
cuz<00:46:19.760><c> it</c><00:46:20.000><c> should</c><00:46:20.079><c> be</c><00:46:20.240><c> like</c>

00:46:20.630 --> 00:46:20.640 align:start position:0%
cuz it should be like
 

00:46:20.640 --> 00:46:22.630 align:start position:0%
cuz it should be like
&gt;&gt; the<00:46:20.800><c> main</c><00:46:21.040><c> launch</c><00:46:21.280><c> of</c><00:46:21.440><c> edition</c>

00:46:22.630 --> 00:46:22.640 align:start position:0%
&gt;&gt; the main launch of edition
 

00:46:22.640 --> 00:46:25.589 align:start position:0%
&gt;&gt; the main launch of edition
&gt;&gt; now<00:46:22.960><c> featuring</c><00:46:23.359><c> Roman.</c>

00:46:25.589 --> 00:46:25.599 align:start position:0%
&gt;&gt; now featuring Roman.
 

00:46:25.599 --> 00:46:27.109 align:start position:0%
&gt;&gt; now featuring Roman.
Let's<00:46:25.760><c> see</c><00:46:25.839><c> if</c><00:46:25.920><c> I</c><00:46:26.000><c> got</c><00:46:26.240><c> it</c><00:46:26.319><c> merged.</c><00:46:27.057><c> [snorts]</c>

00:46:27.109 --> 00:46:27.119 align:start position:0%
Let's see if I got it merged. [snorts]
 

00:46:27.119 --> 00:46:28.870 align:start position:0%
Let's see if I got it merged. [snorts]
&gt;&gt; This<00:46:27.280><c> is</c><00:46:27.520><c> Taylor</c><00:46:28.000><c> Swift.</c>

00:46:28.870 --> 00:46:28.880 align:start position:0%
&gt;&gt; This is Taylor Swift.
 

00:46:28.880 --> 00:46:30.309 align:start position:0%
&gt;&gt; This is Taylor Swift.
&gt;&gt; Do<00:46:28.960><c> the</c><00:46:29.119><c> math</c><00:46:29.359><c> in</c><00:46:29.520><c> your</c><00:46:29.599><c> head</c><00:46:29.760><c> though</c><00:46:30.000><c> of</c><00:46:30.160><c> like</c>

00:46:30.309 --> 00:46:30.319 align:start position:0%
&gt;&gt; Do the math in your head though of like
 

00:46:30.319 --> 00:46:32.550 align:start position:0%
&gt;&gt; Do the math in your head though of like
how<00:46:30.560><c> much</c><00:46:30.800><c> actually</c><00:46:31.119><c> is</c><00:46:31.359><c> this?</c><00:46:31.920><c> Um</c><00:46:32.240><c> it's</c>

00:46:32.550 --> 00:46:32.560 align:start position:0%
how much actually is this? Um it's
 

00:46:32.560 --> 00:46:33.750 align:start position:0%
how much actually is this? Um it's
fantastic.

00:46:33.750 --> 00:46:33.760 align:start position:0%
fantastic.
 

00:46:33.760 --> 00:46:35.910 align:start position:0%
fantastic.
&gt;&gt; It's<00:46:34.079><c> amazing.</c><00:46:34.560><c> Yes.</c><00:46:34.800><c> So</c><00:46:35.040><c> many</c><00:46:35.200><c> good</c><00:46:35.359><c> Easter.</c>

00:46:35.910 --> 00:46:35.920 align:start position:0%
&gt;&gt; It's amazing. Yes. So many good Easter.
 

00:46:35.920 --> 00:46:37.510 align:start position:0%
&gt;&gt; It's amazing. Yes. So many good Easter.
&gt;&gt; It's<00:46:36.079><c> also</c><00:46:36.240><c> a</c><00:46:36.400><c> great</c><00:46:36.560><c> reminder</c><00:46:36.960><c> that</c><00:46:37.280><c> every</c>

00:46:37.510 --> 00:46:37.520 align:start position:0%
&gt;&gt; It's also a great reminder that every
 

00:46:37.520 --> 00:46:38.950 align:start position:0%
&gt;&gt; It's also a great reminder that every
time<00:46:37.680><c> we</c><00:46:37.839><c> build</c><00:46:38.079><c> additions,</c><00:46:38.560><c> we</c><00:46:38.720><c> build</c>

00:46:38.950 --> 00:46:38.960 align:start position:0%
time we build additions, we build
 

00:46:38.960 --> 00:46:41.190 align:start position:0%
time we build additions, we build
additions<00:46:39.359><c> on</c><00:46:39.599><c> Shopify.</c><00:46:40.400><c> Like</c><00:46:40.720><c> we</c><00:46:40.960><c> use</c>

00:46:41.190 --> 00:46:41.200 align:start position:0%
additions on Shopify. Like we use
 

00:46:41.200 --> 00:46:42.950 align:start position:0%
additions on Shopify. Like we use
additions<00:46:41.680><c> as</c><00:46:41.839><c> a</c><00:46:42.000><c> wonderful</c><00:46:42.400><c> opportunity</c><00:46:42.800><c> for</c>

00:46:42.950 --> 00:46:42.960 align:start position:0%
additions as a wonderful opportunity for
 

00:46:42.960 --> 00:46:44.150 align:start position:0%
additions as a wonderful opportunity for
us<00:46:43.119><c> to</c><00:46:43.280><c> actually</c><00:46:43.440><c> dog</c><00:46:43.680><c> food</c><00:46:43.839><c> through</c><00:46:43.920><c> the</c>

00:46:44.150 --> 00:46:44.160 align:start position:0%
us to actually dog food through the
 

00:46:44.160 --> 00:46:45.990 align:start position:0%
us to actually dog food through the
platform.<00:46:44.880><c> This</c><00:46:45.119><c> is</c><00:46:45.200><c> a</c><00:46:45.359><c> great</c><00:46:45.520><c> example</c><00:46:45.839><c> of</c>

00:46:45.990 --> 00:46:46.000 align:start position:0%
platform. This is a great example of
 

00:46:46.000 --> 00:46:47.589 align:start position:0%
platform. This is a great example of
that.<00:46:46.480><c> you</c><00:46:46.720><c> know,</c><00:46:46.880><c> bringing</c><00:46:47.119><c> the</c><00:46:47.280><c> commerce</c>

00:46:47.589 --> 00:46:47.599 align:start position:0%
that. you know, bringing the commerce
 

00:46:47.599 --> 00:46:50.069 align:start position:0%
that. you know, bringing the commerce
capabilities<00:46:48.160><c> to</c><00:46:48.319><c> life</c><00:46:48.480><c> on</c><00:46:48.720><c> the</c><00:46:48.800><c> actual</c>

00:46:50.069 --> 00:46:50.079 align:start position:0%
capabilities to life on the actual
 

00:46:50.079 --> 00:46:52.069 align:start position:0%
capabilities to life on the actual
&gt;&gt; how<00:46:50.240><c> motivating</c><00:46:50.640><c> that</c><00:46:50.880><c> is</c><00:46:51.040><c> to</c><00:46:51.440><c> dialing</c><00:46:51.839><c> our</c>

00:46:52.069 --> 00:46:52.079 align:start position:0%
&gt;&gt; how motivating that is to dialing our
 

00:46:52.079 --> 00:46:54.150 align:start position:0%
&gt;&gt; how motivating that is to dialing our
content<00:46:52.400><c> features</c><00:46:52.720><c> in.</c>

00:46:54.150 --> 00:46:54.160 align:start position:0%
content features in.
 

00:46:54.160 --> 00:46:57.910 align:start position:0%
content features in.
&gt;&gt; Oh,<00:46:54.319><c> yes.</c><00:46:55.200><c> Yes.</c><00:46:56.640><c> Environment</c><00:46:57.040><c> variables.</c>

00:46:57.910 --> 00:46:57.920 align:start position:0%
&gt;&gt; Oh, yes. Yes. Environment variables.
 

00:46:57.920 --> 00:46:58.630 align:start position:0%
&gt;&gt; Oh, yes. Yes. Environment variables.
Great.

00:46:58.630 --> 00:46:58.640 align:start position:0%
Great.
 

00:46:58.640 --> 00:46:59.750 align:start position:0%
Great.
&gt;&gt; As<00:46:58.800><c> you</c><00:46:58.880><c> can</c><00:46:58.960><c> see,</c><00:46:59.119><c> we're</c><00:46:59.359><c> building</c><00:46:59.440><c> a</c><00:46:59.599><c> lot</c><00:46:59.680><c> of</c>

00:46:59.750 --> 00:46:59.760 align:start position:0%
&gt;&gt; As you can see, we're building a lot of
 

00:46:59.760 --> 00:47:02.309 align:start position:0%
&gt;&gt; As you can see, we're building a lot of
stuff,<00:46:59.920><c> but</c><00:47:00.079><c> we're</c><00:47:00.240><c> also</c><00:47:00.720><c> uh</c><00:47:01.359><c> the</c><00:47:01.680><c> fun</c><00:47:01.920><c> quotion</c>

00:47:02.309 --> 00:47:02.319 align:start position:0%
stuff, but we're also uh the fun quotion
 

00:47:02.319 --> 00:47:04.150 align:start position:0%
stuff, but we're also uh the fun quotion
here<00:47:02.480><c> is</c><00:47:02.560><c> is</c><00:47:02.960><c> pretty</c><00:47:03.200><c> ridiculously</c><00:47:03.760><c> high.</c>

00:47:04.150 --> 00:47:04.160 align:start position:0%
here is is pretty ridiculously high.
 

00:47:04.160 --> 00:47:05.990 align:start position:0%
here is is pretty ridiculously high.
&gt;&gt; How<00:47:04.319><c> fun</c><00:47:04.480><c> is</c><00:47:04.640><c> this</c><00:47:04.880><c> website?</c><00:47:05.280><c> I</c><00:47:05.440><c> I'm</c><00:47:05.680><c> just</c><00:47:05.839><c> like</c>

00:47:05.990 --> 00:47:06.000 align:start position:0%
&gt;&gt; How fun is this website? I I'm just like
 

00:47:06.000 --> 00:47:09.109 align:start position:0%
&gt;&gt; How fun is this website? I I'm just like
I'm<00:47:06.240><c> still</c><00:47:06.560><c> stunned.</c><00:47:07.200><c> It</c><00:47:07.440><c> is</c><00:47:08.160><c> incredible</c><00:47:08.640><c> to</c>

00:47:09.109 --> 00:47:09.119 align:start position:0%
I'm still stunned. It is incredible to
 

00:47:09.119 --> 00:47:10.870 align:start position:0%
I'm still stunned. It is incredible to
&gt;&gt; to<00:47:09.200><c> to</c><00:47:09.760><c> scroll</c><00:47:10.079><c> through</c><00:47:10.319><c> this.</c>

00:47:10.870 --> 00:47:10.880 align:start position:0%
&gt;&gt; to to scroll through this.
 

00:47:10.880 --> 00:47:13.589 align:start position:0%
&gt;&gt; to to scroll through this.
&gt;&gt; Okay,<00:47:11.359><c> let's</c><00:47:11.599><c> do</c><00:47:11.760><c> a</c><00:47:11.920><c> few</c><00:47:12.079><c> others.</c><00:47:12.800><c> Uh</c><00:47:13.359><c> we</c>

00:47:13.589 --> 00:47:13.599 align:start position:0%
&gt;&gt; Okay, let's do a few others. Uh we
 

00:47:13.599 --> 00:47:14.870 align:start position:0%
&gt;&gt; Okay, let's do a few others. Uh we
talked<00:47:13.760><c> about</c><00:47:13.920><c> Aentic</c><00:47:14.480><c> earlier</c><00:47:14.720><c> for</c>

00:47:14.870 --> 00:47:14.880 align:start position:0%
talked about Aentic earlier for
 

00:47:14.880 --> 00:47:16.150 align:start position:0%
talked about Aentic earlier for
merchants,<00:47:15.440><c> but</c><00:47:15.680><c> let's</c><00:47:15.839><c> talk</c><00:47:16.000><c> about</c>

00:47:16.150 --> 00:47:16.160 align:start position:0%
merchants, but let's talk about
 

00:47:16.160 --> 00:47:18.390 align:start position:0%
merchants, but let's talk about
developers.<00:47:17.040><c> Uh</c><00:47:17.359><c> what's</c><00:47:17.680><c> possible</c><00:47:17.920><c> to</c><00:47:18.160><c> build</c>

00:47:18.390 --> 00:47:18.400 align:start position:0%
developers. Uh what's possible to build
 

00:47:18.400 --> 00:47:20.230 align:start position:0%
developers. Uh what's possible to build
now<00:47:18.640><c> in</c><00:47:18.880><c> minutes</c><00:47:19.119><c> is</c><00:47:19.440><c> actually</c><00:47:19.920><c> really</c>

00:47:20.230 --> 00:47:20.240 align:start position:0%
now in minutes is actually really
 

00:47:20.240 --> 00:47:22.069 align:start position:0%
now in minutes is actually really
exciting.<00:47:20.880><c> Do</c><00:47:21.119><c> you</c><00:47:21.200><c> want</c><00:47:21.280><c> to</c><00:47:21.359><c> talk</c><00:47:21.520><c> about</c><00:47:21.680><c> Dev</c>

00:47:22.069 --> 00:47:22.079 align:start position:0%
exciting. Do you want to talk about Dev
 

00:47:22.079 --> 00:47:25.190 align:start position:0%
exciting. Do you want to talk about Dev
Dash<00:47:22.720><c> and</c><00:47:23.119><c> kind</c><00:47:23.280><c> of</c><00:47:23.760><c> the</c><00:47:23.920><c> catalog</c><00:47:24.319><c> API</c><00:47:24.800><c> and</c><00:47:24.960><c> and</c>

00:47:25.190 --> 00:47:25.200 align:start position:0%
Dash and kind of the catalog API and and
 

00:47:25.200 --> 00:47:26.950 align:start position:0%
Dash and kind of the catalog API and and
what<00:47:25.359><c> we're</c><00:47:25.520><c> doing</c><00:47:25.599><c> there</c><00:47:25.839><c> a</c><00:47:26.079><c> little</c><00:47:26.160><c> bit?</c>

00:47:26.950 --> 00:47:26.960 align:start position:0%
what we're doing there a little bit?
 

00:47:26.960 --> 00:47:29.190 align:start position:0%
what we're doing there a little bit?
&gt;&gt; Yes,<00:47:27.280><c> let's</c><00:47:27.520><c> talk</c><00:47:27.680><c> about</c><00:47:27.839><c> Dev</c><00:47:28.160><c> Dash.</c><00:47:28.880><c> This</c><00:47:29.040><c> is</c>

00:47:29.190 --> 00:47:29.200 align:start position:0%
&gt;&gt; Yes, let's talk about Dev Dash. This is
 

00:47:29.200 --> 00:47:31.109 align:start position:0%
&gt;&gt; Yes, let's talk about Dev Dash. This is
one<00:47:29.359><c> of</c><00:47:29.440><c> those</c><00:47:29.680><c> features</c><00:47:30.079><c> that</c><00:47:30.640><c> people</c><00:47:30.880><c> have</c>

00:47:31.109 --> 00:47:31.119 align:start position:0%
one of those features that people have
 

00:47:31.119 --> 00:47:33.270 align:start position:0%
one of those features that people have
been<00:47:31.280><c> asking</c><00:47:31.680><c> us</c><00:47:31.839><c> for</c><00:47:32.079><c> and</c><00:47:32.400><c> asking</c><00:47:32.640><c> us</c><00:47:32.800><c> for</c><00:47:33.040><c> and</c>

00:47:33.270 --> 00:47:33.280 align:start position:0%
been asking us for and asking us for and
 

00:47:33.280 --> 00:47:35.030 align:start position:0%
been asking us for and asking us for and
asking<00:47:33.520><c> us</c><00:47:33.680><c> for,</c><00:47:34.079><c> especially</c><00:47:34.480><c> since</c><00:47:34.720><c> we</c>

00:47:35.030 --> 00:47:35.040 align:start position:0%
asking us for, especially since we
 

00:47:35.040 --> 00:47:37.829 align:start position:0%
asking us for, especially since we
announced<00:47:35.760><c> the</c><00:47:36.079><c> catalog.</c><00:47:37.200><c> I</c><00:47:37.440><c> think</c><00:47:37.520><c> when</c><00:47:37.680><c> we</c>

00:47:37.829 --> 00:47:37.839 align:start position:0%
announced the catalog. I think when we
 

00:47:37.839 --> 00:47:39.349 align:start position:0%
announced the catalog. I think when we
announced<00:47:38.079><c> the</c><00:47:38.240><c> catalog</c><00:47:38.560><c> earlier</c><00:47:38.880><c> this</c><00:47:39.119><c> year,</c>

00:47:39.349 --> 00:47:39.359 align:start position:0%
announced the catalog earlier this year,
 

00:47:39.359 --> 00:47:42.550 align:start position:0%
announced the catalog earlier this year,
I<00:47:39.520><c> have</c><00:47:39.680><c> not</c><00:47:39.920><c> gotten</c><00:47:40.800><c> as</c><00:47:41.200><c> much</c><00:47:42.000><c> interest</c><00:47:42.319><c> from</c>

00:47:42.550 --> 00:47:42.560 align:start position:0%
I have not gotten as much interest from
 

00:47:42.560 --> 00:47:44.150 align:start position:0%
I have not gotten as much interest from
our<00:47:42.800><c> partner</c><00:47:43.119><c> community</c><00:47:43.440><c> about</c><00:47:43.680><c> how</c><00:47:43.839><c> to</c><00:47:44.000><c> get</c>

00:47:44.150 --> 00:47:44.160 align:start position:0%
our partner community about how to get
 

00:47:44.160 --> 00:47:46.069 align:start position:0%
our partner community about how to get
access<00:47:44.400><c> to</c><00:47:44.480><c> this</c><00:47:44.720><c> than</c><00:47:44.960><c> I</c><00:47:45.119><c> have</c><00:47:45.359><c> with</c><00:47:45.680><c> this</c><00:47:45.839><c> one</c>

00:47:46.069 --> 00:47:46.079 align:start position:0%
access to this than I have with this one
 

00:47:46.079 --> 00:47:48.069 align:start position:0%
access to this than I have with this one
feature.<00:47:46.720><c> So,</c><00:47:46.880><c> the</c><00:47:47.119><c> catalog</c><00:47:47.520><c> for</c><00:47:47.760><c> those</c><00:47:47.839><c> who</c>

00:47:48.069 --> 00:47:48.079 align:start position:0%
feature. So, the catalog for those who
 

00:47:48.079 --> 00:47:50.390 align:start position:0%
feature. So, the catalog for those who
didn't<00:47:48.240><c> tune</c><00:47:48.400><c> in</c><00:47:48.640><c> last</c><00:47:48.880><c> time,</c><00:47:49.440><c> the</c><00:47:49.599><c> catalog</c><00:47:50.079><c> is</c>

00:47:50.390 --> 00:47:50.400 align:start position:0%
didn't tune in last time, the catalog is
 

00:47:50.400 --> 00:47:53.109 align:start position:0%
didn't tune in last time, the catalog is
essentially<00:47:51.359><c> the</c><00:47:51.680><c> catalog</c><00:47:52.079><c> of</c><00:47:52.319><c> Shopify.</c><00:47:52.960><c> And</c>

00:47:53.109 --> 00:47:53.119 align:start position:0%
essentially the catalog of Shopify. And
 

00:47:53.119 --> 00:47:54.870 align:start position:0%
essentially the catalog of Shopify. And
so,<00:47:53.280><c> when</c><00:47:53.520><c> you're</c><00:47:53.760><c> building</c><00:47:54.000><c> for</c><00:47:54.240><c> Shopify,</c><00:47:54.720><c> in</c>

00:47:54.870 --> 00:47:54.880 align:start position:0%
so, when you're building for Shopify, in
 

00:47:54.880 --> 00:47:56.550 align:start position:0%
so, when you're building for Shopify, in
the<00:47:55.040><c> past,</c><00:47:55.200><c> it</c><00:47:55.359><c> was</c><00:47:55.520><c> shop</c><00:47:55.680><c> by</c><00:47:55.920><c> shop</c><00:47:56.079><c> by</c><00:47:56.319><c> shop.</c>

00:47:56.550 --> 00:47:56.560 align:start position:0%
the past, it was shop by shop by shop.
 

00:47:56.560 --> 00:47:58.309 align:start position:0%
the past, it was shop by shop by shop.
We've<00:47:56.800><c> always</c><00:47:56.960><c> been</c><00:47:57.119><c> a</c><00:47:57.280><c> platform</c><00:47:57.920><c> that</c>

00:47:58.309 --> 00:47:58.319 align:start position:0%
We've always been a platform that
 

00:47:58.319 --> 00:48:00.870 align:start position:0%
We've always been a platform that
supported<00:47:59.119><c> um</c><00:47:59.440><c> folks</c><00:48:00.000><c> connecting</c><00:48:00.400><c> into</c>

00:48:00.870 --> 00:48:00.880 align:start position:0%
supported um folks connecting into
 

00:48:00.880 --> 00:48:02.790 align:start position:0%
supported um folks connecting into
shops,<00:48:01.200><c> but</c><00:48:01.440><c> they</c><00:48:01.599><c> were</c><00:48:01.839><c> individual</c><00:48:02.400><c> shops</c>

00:48:02.790 --> 00:48:02.800 align:start position:0%
shops, but they were individual shops
 

00:48:02.800 --> 00:48:04.630 align:start position:0%
shops, but they were individual shops
one<00:48:02.960><c> by</c><00:48:03.200><c> one.</c><00:48:03.920><c> For</c><00:48:04.079><c> the</c><00:48:04.240><c> first</c><00:48:04.319><c> time,</c><00:48:04.480><c> the</c>

00:48:04.630 --> 00:48:04.640 align:start position:0%
one by one. For the first time, the
 

00:48:04.640 --> 00:48:06.790 align:start position:0%
one by one. For the first time, the
catalog<00:48:05.119><c> really</c><00:48:05.359><c> brings</c><00:48:05.599><c> together</c><00:48:06.160><c> all</c><00:48:06.560><c> of</c>

00:48:06.790 --> 00:48:06.800 align:start position:0%
catalog really brings together all of
 

00:48:06.800 --> 00:48:09.109 align:start position:0%
catalog really brings together all of
Shopify's<00:48:07.520><c> products</c><00:48:07.760><c> in</c><00:48:08.000><c> one</c><00:48:08.240><c> place</c><00:48:08.720><c> for</c>

00:48:09.109 --> 00:48:09.119 align:start position:0%
Shopify's products in one place for
 

00:48:09.119 --> 00:48:12.150 align:start position:0%
Shopify's products in one place for
developers<00:48:09.920><c> building</c><00:48:10.400><c> new</c><00:48:10.720><c> experiences.</c><00:48:11.839><c> And</c>

00:48:12.150 --> 00:48:12.160 align:start position:0%
developers building new experiences. And
 

00:48:12.160 --> 00:48:13.750 align:start position:0%
developers building new experiences. And
when<00:48:12.400><c> we</c><00:48:12.560><c> talked</c><00:48:12.720><c> about</c><00:48:12.880><c> it,</c><00:48:13.200><c> people</c><00:48:13.520><c> loved</c>

00:48:13.750 --> 00:48:13.760 align:start position:0%
when we talked about it, people loved
 

00:48:13.760 --> 00:48:16.230 align:start position:0%
when we talked about it, people loved
it.<00:48:14.160><c> Now,</c><00:48:14.319><c> it's</c><00:48:14.640><c> finally</c><00:48:15.200><c> available</c><00:48:15.760><c> in</c><00:48:16.079><c> the</c>

00:48:16.230 --> 00:48:16.240 align:start position:0%
it. Now, it's finally available in the
 

00:48:16.240 --> 00:48:19.430 align:start position:0%
it. Now, it's finally available in the
Dev<00:48:16.560><c> Dash.</c><00:48:17.040><c> So,</c><00:48:17.440><c> this</c><00:48:17.680><c> is</c><00:48:17.760><c> a</c><00:48:18.079><c> major</c><00:48:18.640><c> update</c><00:48:19.200><c> for</c>

00:48:19.430 --> 00:48:19.440 align:start position:0%
Dev Dash. So, this is a major update for
 

00:48:19.440 --> 00:48:21.030 align:start position:0%
Dev Dash. So, this is a major update for
those<00:48:19.599><c> who</c><00:48:19.760><c> are</c><00:48:19.920><c> especially</c><00:48:20.400><c> building</c><00:48:20.720><c> in</c>

00:48:21.030 --> 00:48:21.040 align:start position:0%
those who are especially building in
 

00:48:21.040 --> 00:48:25.270 align:start position:0%
those who are especially building in
this<00:48:21.359><c> new</c><00:48:22.079><c> golden</c><00:48:22.880><c> creative</c><00:48:23.520><c> gold</c><00:48:23.839><c> rush</c><00:48:24.160><c> of</c><00:48:25.200><c> um</c>

00:48:25.270 --> 00:48:25.280 align:start position:0%
this new golden creative gold rush of um
 

00:48:25.280 --> 00:48:27.190 align:start position:0%
this new golden creative gold rush of um
of<00:48:25.599><c> building</c><00:48:25.839><c> new</c><00:48:26.079><c> consumer</c><00:48:26.480><c> experiences.</c><00:48:27.040><c> We</c>

00:48:27.190 --> 00:48:27.200 align:start position:0%
of building new consumer experiences. We
 

00:48:27.200 --> 00:48:28.309 align:start position:0%
of building new consumer experiences. We
want<00:48:27.280><c> to</c><00:48:27.359><c> be</c><00:48:27.440><c> there</c><00:48:27.599><c> first.</c><00:48:27.839><c> So,</c><00:48:28.000><c> if</c><00:48:28.160><c> you're</c>

00:48:28.309 --> 00:48:28.319 align:start position:0%
want to be there first. So, if you're
 

00:48:28.319 --> 00:48:30.309 align:start position:0%
want to be there first. So, if you're
building<00:48:28.640><c> something</c><00:48:29.119><c> really</c><00:48:29.440><c> cool,</c><00:48:30.160><c> come</c>

00:48:30.309 --> 00:48:30.319 align:start position:0%
building something really cool, come
 

00:48:30.319 --> 00:48:32.069 align:start position:0%
building something really cool, come
talk<00:48:30.800><c> now.</c><00:48:31.040><c> You</c><00:48:31.200><c> can</c><00:48:31.359><c> actually</c><00:48:31.520><c> go</c><00:48:31.599><c> and</c><00:48:31.760><c> try</c><00:48:31.920><c> it</c>

00:48:32.069 --> 00:48:32.079 align:start position:0%
talk now. You can actually go and try it
 

00:48:32.079 --> 00:48:34.309 align:start position:0%
talk now. You can actually go and try it
in<00:48:32.240><c> dev</c><00:48:32.559><c> dash</c><00:48:32.880><c> in</c><00:48:33.040><c> partners</c><00:48:33.440><c> dashboard.</c><00:48:34.160><c> Um</c>

00:48:34.309 --> 00:48:34.319 align:start position:0%
in dev dash in partners dashboard. Um
 

00:48:34.319 --> 00:48:35.589 align:start position:0%
in dev dash in partners dashboard. Um
and<00:48:34.559><c> if</c><00:48:34.640><c> you're</c><00:48:34.800><c> building</c><00:48:35.040><c> once</c><00:48:35.200><c> you</c><00:48:35.280><c> get</c><00:48:35.359><c> to</c><00:48:35.440><c> a</c>

00:48:35.589 --> 00:48:35.599 align:start position:0%
and if you're building once you get to a
 

00:48:35.599 --> 00:48:36.309 align:start position:0%
and if you're building once you get to a
point<00:48:35.680><c> where</c><00:48:35.839><c> you're</c><00:48:35.920><c> actually</c><00:48:36.079><c> building</c>

00:48:36.309 --> 00:48:36.319 align:start position:0%
point where you're actually building
 

00:48:36.319 --> 00:48:37.430 align:start position:0%
point where you're actually building
production<00:48:36.640><c> level,</c><00:48:36.960><c> please</c><00:48:37.119><c> talk</c><00:48:37.200><c> to</c><00:48:37.280><c> us</c>

00:48:37.430 --> 00:48:37.440 align:start position:0%
production level, please talk to us
 

00:48:37.440 --> 00:48:38.630 align:start position:0%
production level, please talk to us
because<00:48:37.599><c> then</c><00:48:37.760><c> we</c><00:48:37.839><c> can</c><00:48:38.000><c> talk</c><00:48:38.079><c> about</c><00:48:38.400><c> making</c>

00:48:38.630 --> 00:48:38.640 align:start position:0%
because then we can talk about making
 

00:48:38.640 --> 00:48:40.309 align:start position:0%
because then we can talk about making
sure<00:48:38.720><c> you</c><00:48:38.880><c> have</c><00:48:38.960><c> the</c><00:48:39.119><c> right</c><00:48:39.280><c> limits.</c><00:48:39.920><c> But</c><00:48:40.079><c> this</c>

00:48:40.309 --> 00:48:40.319 align:start position:0%
sure you have the right limits. But this
 

00:48:40.319 --> 00:48:42.069 align:start position:0%
sure you have the right limits. But this
is<00:48:40.640><c> now</c><00:48:40.960><c> available.</c><00:48:41.599><c> This</c><00:48:41.680><c> is</c><00:48:41.760><c> probably</c><00:48:41.920><c> one</c>

00:48:42.069 --> 00:48:42.079 align:start position:0%
is now available. This is probably one
 

00:48:42.079 --> 00:48:43.109 align:start position:0%
is now available. This is probably one
of the<00:48:42.240><c> biggest</c><00:48:42.400><c> changes</c><00:48:42.720><c> there.</c>

00:48:43.109 --> 00:48:43.119 align:start position:0%
of the biggest changes there.
 

00:48:43.119 --> 00:48:45.910 align:start position:0%
of the biggest changes there.
&gt;&gt; Our<00:48:43.359><c> vision</c><00:48:43.520><c> here</c><00:48:43.680><c> is</c><00:48:43.839><c> that</c><00:48:44.079><c> like</c><00:48:44.480><c> um</c><00:48:44.800><c> the</c><00:48:45.520><c> uh</c>

00:48:45.910 --> 00:48:45.920 align:start position:0%
&gt;&gt; Our vision here is that like um the uh
 

00:48:45.920 --> 00:48:47.990 align:start position:0%
&gt;&gt; Our vision here is that like um the uh
global<00:48:46.319><c> catalog</c><00:48:46.720><c> is</c><00:48:46.960><c> just</c><00:48:47.119><c> going</c><00:48:47.280><c> to</c><00:48:47.440><c> be</c>

00:48:47.990 --> 00:48:48.000 align:start position:0%
global catalog is just going to be
 

00:48:48.000 --> 00:48:50.549 align:start position:0%
global catalog is just going to be
become<00:48:48.480><c> the</c><00:48:48.960><c> predominant</c>

00:48:50.549 --> 00:48:50.559 align:start position:0%
become the predominant
 

00:48:50.559 --> 00:48:53.910 align:start position:0%
become the predominant
uh<00:48:50.720><c> I</c><00:48:50.960><c> I</c><00:48:51.280><c> would</c><00:48:51.440><c> like</c><00:48:51.599><c> to</c><00:48:51.760><c> build</c><00:48:52.400><c> something</c>

00:48:53.910 --> 00:48:53.920 align:start position:0%
uh I I would like to build something
 

00:48:53.920 --> 00:48:55.910 align:start position:0%
uh I I would like to build something
commerce<00:48:54.400><c> that</c><00:48:54.640><c> is</c><00:48:54.800><c> not</c><00:48:54.960><c> like</c><00:48:55.119><c> an</c><00:48:55.359><c> on</c><00:48:55.599><c> like</c><00:48:55.760><c> an</c>

00:48:55.910 --> 00:48:55.920 align:start position:0%
commerce that is not like an on like an
 

00:48:55.920 --> 00:48:57.270 align:start position:0%
commerce that is not like an on like an
online<00:48:56.240><c> store.</c><00:48:56.400><c> I</c><00:48:56.559><c> want</c><00:48:56.640><c> to</c><00:48:56.720><c> build</c><00:48:56.880><c> a</c><00:48:56.960><c> commerce</c>

00:48:57.270 --> 00:48:57.280 align:start position:0%
online store. I want to build a commerce
 

00:48:57.280 --> 00:48:58.630 align:start position:0%
online store. I want to build a commerce
experience<00:48:57.599><c> or</c><00:48:57.839><c> something.</c><00:48:58.079><c> I</c><00:48:58.240><c> I</c><00:48:58.400><c> need</c>

00:48:58.630 --> 00:48:58.640 align:start position:0%
experience or something. I I need
 

00:48:58.640 --> 00:49:01.190 align:start position:0%
experience or something. I I need
products.<00:48:59.040><c> I'm</c><00:48:59.760><c> want</c><00:49:00.000><c> to</c><00:49:00.400><c> uh</c><00:49:00.559><c> you</c><00:49:00.640><c> know</c><00:49:00.800><c> I'm</c>

00:49:01.190 --> 00:49:01.200 align:start position:0%
products. I'm want to uh you know I'm
 

00:49:01.200 --> 00:49:06.069 align:start position:0%
products. I'm want to uh you know I'm
like<00:49:02.160><c> is</c><00:49:02.400><c> it</c><00:49:02.559><c> in</c><00:49:03.760><c> virtual</c><00:49:04.160><c> reality</c><00:49:05.119><c> in</c><00:49:05.359><c> agentic</c>

00:49:06.069 --> 00:49:06.079 align:start position:0%
like is it in virtual reality in agentic
 

00:49:06.079 --> 00:49:08.069 align:start position:0%
like is it in virtual reality in agentic
environments<00:49:06.720><c> and</c><00:49:06.960><c> like</c><00:49:07.200><c> you</c><00:49:07.359><c> you</c><00:49:07.680><c> just</c><00:49:07.839><c> tell</c>

00:49:08.069 --> 00:49:08.079 align:start position:0%
environments and like you you just tell
 

00:49:08.079 --> 00:49:09.910 align:start position:0%
environments and like you you just tell
us<00:49:08.319><c> what</c><00:49:08.640><c> type</c><00:49:08.880><c> of</c><00:49:09.040><c> products</c><00:49:09.440><c> would</c><00:49:09.680><c> be</c>

00:49:09.910 --> 00:49:09.920 align:start position:0%
us what type of products would be
 

00:49:09.920 --> 00:49:13.030 align:start position:0%
us what type of products would be
helpful<00:49:10.400><c> to</c><00:49:10.640><c> receive</c><00:49:11.200><c> you</c><00:49:11.599><c> are</c><00:49:12.160><c> going</c><00:49:12.400><c> to</c><00:49:12.559><c> get</c>

00:49:13.030 --> 00:49:13.040 align:start position:0%
helpful to receive you are going to get
 

00:49:13.040 --> 00:49:16.790 align:start position:0%
helpful to receive you are going to get
the<00:49:13.359><c> simplest</c><00:49:13.760><c> APIs</c><00:49:14.240><c> from</c><00:49:14.480><c> us</c><00:49:14.720><c> and</c><00:49:15.119><c> uh</c><00:49:15.280><c> in</c><00:49:16.000><c> uh</c>

00:49:16.790 --> 00:49:16.800 align:start position:0%
the simplest APIs from us and uh in uh
 

00:49:16.800 --> 00:49:19.349 align:start position:0%
the simplest APIs from us and uh in uh
100<00:49:17.200><c> 200</c><00:49:17.520><c> millconds</c><00:49:18.000><c> it</c><00:49:18.240><c> will</c><00:49:18.720><c> give</c><00:49:18.960><c> you</c><00:49:19.119><c> the</c>

00:49:19.349 --> 00:49:19.359 align:start position:0%
100 200 millconds it will give you the
 

00:49:19.359 --> 00:49:21.270 align:start position:0%
100 200 millconds it will give you the
perfect<00:49:19.839><c> uh</c><00:49:20.079><c> set</c><00:49:20.240><c> of</c><00:49:20.400><c> products</c><00:49:20.880><c> with</c><00:49:21.040><c> by</c>

00:49:21.270 --> 00:49:21.280 align:start position:0%
perfect uh set of products with by
 

00:49:21.280 --> 00:49:23.030 align:start position:0%
perfect uh set of products with by
whatever<00:49:21.680><c> parameters</c><00:49:22.079><c> you</c><00:49:22.240><c> give</c><00:49:22.400><c> us</c><00:49:22.640><c> and</c><00:49:22.800><c> it's</c>

00:49:23.030 --> 00:49:23.040 align:start position:0%
whatever parameters you give us and it's
 

00:49:23.040 --> 00:49:24.950 align:start position:0%
whatever parameters you give us and it's
a<00:49:23.119><c> major</c><00:49:23.440><c> effort</c><00:49:23.680><c> for</c><00:49:23.839><c> a</c><00:49:24.079><c> company.</c><00:49:24.480><c> We</c><00:49:24.720><c> want</c><00:49:24.800><c> to</c>

00:49:24.950 --> 00:49:24.960 align:start position:0%
a major effort for a company. We want to
 

00:49:24.960 --> 00:49:27.589 align:start position:0%
a major effort for a company. We want to
make<00:49:25.040><c> it</c><00:49:25.359><c> so</c><00:49:25.680><c> so</c><00:49:25.680><c> so</c><00:49:26.319><c> simple</c><00:49:26.880><c> to</c><00:49:27.119><c> build</c>

00:49:27.589 --> 00:49:27.599 align:start position:0%
make it so so so simple to build
 

00:49:27.599 --> 00:49:29.990 align:start position:0%
make it so so so simple to build
incredibly<00:49:28.319><c> good</c><00:49:28.640><c> experiences</c><00:49:29.520><c> uh</c><00:49:29.599><c> that</c><00:49:29.839><c> are</c>

00:49:29.990 --> 00:49:30.000 align:start position:0%
incredibly good experiences uh that are
 

00:49:30.000 --> 00:49:32.549 align:start position:0%
incredibly good experiences uh that are
commerce<00:49:30.400><c> related</c><00:49:30.800><c> because</c><00:49:31.040><c> so</c><00:49:31.440><c> often</c><00:49:32.240><c> that's</c>

00:49:32.549 --> 00:49:32.559 align:start position:0%
commerce related because so often that's
 

00:49:32.559 --> 00:49:34.230 align:start position:0%
commerce related because so often that's
where<00:49:32.720><c> the</c><00:49:32.880><c> real</c><00:49:33.119><c> fun</c><00:49:33.280><c> is</c><00:49:33.520><c> in</c><00:49:33.760><c> our</c><00:49:34.000><c> minds</c>

00:49:34.230 --> 00:49:34.240 align:start position:0%
where the real fun is in our minds
 

00:49:34.240 --> 00:49:36.069 align:start position:0%
where the real fun is in our minds
anyway.<00:49:34.640><c> We</c><00:49:34.800><c> might</c><00:49:34.960><c> be</c><00:49:35.040><c> a</c><00:49:35.119><c> bit</c><00:49:35.359><c> biased</c><00:49:35.680><c> on</c><00:49:35.839><c> this</c>

00:49:36.069 --> 00:49:36.079 align:start position:0%
anyway. We might be a bit biased on this
 

00:49:36.079 --> 00:49:38.230 align:start position:0%
anyway. We might be a bit biased on this
but<00:49:36.400><c> like</c><00:49:36.960><c> you</c><00:49:37.119><c> know</c><00:49:37.200><c> what</c><00:49:37.440><c> even</c><00:49:37.680><c> is</c><00:49:37.839><c> a</c><00:49:38.079><c> web</c>

00:49:38.230 --> 00:49:38.240 align:start position:0%
but like you know what even is a web
 

00:49:38.240 --> 00:49:39.829 align:start position:0%
but like you know what even is a web
that<00:49:38.480><c> doesn't</c><00:49:38.720><c> sell</c><00:49:38.960><c> products</c><00:49:39.359><c> like</c><00:49:39.680><c> don't</c>

00:49:39.829 --> 00:49:39.839 align:start position:0%
that doesn't sell products like don't
 

00:49:39.839 --> 00:49:42.790 align:start position:0%
that doesn't sell products like don't
even<00:49:40.079><c> understand</c><00:49:40.480><c> any</c><00:49:40.640><c> it</c><00:49:40.880><c> anymore</c>

00:49:42.790 --> 00:49:42.800 align:start position:0%
even understand any it anymore
 

00:49:42.800 --> 00:49:45.270 align:start position:0%
even understand any it anymore
thing<00:49:42.880><c> you've</c><00:49:43.119><c> ever</c><00:49:43.280><c> said.</c>

00:49:45.270 --> 00:49:45.280 align:start position:0%
thing you've ever said.
 

00:49:45.280 --> 00:49:47.349 align:start position:0%
thing you've ever said.
&gt;&gt; Do<00:49:45.440><c> we</c><00:49:45.520><c> have</c><00:49:45.599><c> room</c><00:49:45.920><c> time</c><00:49:46.079><c> for</c><00:49:46.240><c> one</c><00:49:46.400><c> more?</c>

00:49:47.349 --> 00:49:47.359 align:start position:0%
&gt;&gt; Do we have room time for one more?
 

00:49:47.359 --> 00:49:49.589 align:start position:0%
&gt;&gt; Do we have room time for one more?
&gt;&gt; We<00:49:47.760><c> have</c><00:49:48.000><c> time</c><00:49:48.319><c> for</c><00:49:48.640><c> one</c><00:49:48.960><c> more.</c>

00:49:49.589 --> 00:49:49.599 align:start position:0%
&gt;&gt; We have time for one more.
 

00:49:49.599 --> 00:49:51.510 align:start position:0%
&gt;&gt; We have time for one more.
&gt;&gt; One<00:49:49.839><c> more.</c><00:49:50.079><c> Okay.</c><00:49:50.319><c> So</c><00:49:50.480><c> we</c><00:49:50.720><c> started</c><00:49:51.040><c> this</c><00:49:51.280><c> by</c>

00:49:51.510 --> 00:49:51.520 align:start position:0%
&gt;&gt; One more. Okay. So we started this by
 

00:49:51.520 --> 00:49:53.349 align:start position:0%
&gt;&gt; One more. Okay. So we started this by
talking<00:49:51.680><c> about</c><00:49:51.920><c> sidekick.</c><00:49:52.640><c> Let's</c><00:49:52.960><c> end</c><00:49:53.119><c> with</c>

00:49:53.349 --> 00:49:53.359 align:start position:0%
talking about sidekick. Let's end with
 

00:49:53.359 --> 00:49:55.349 align:start position:0%
talking about sidekick. Let's end with
it<00:49:53.520><c> too.</c><00:49:54.000><c> Um,</c><00:49:54.559><c> I</c><00:49:54.720><c> think</c><00:49:54.800><c> this</c><00:49:55.040><c> is</c><00:49:55.200><c> really</c>

00:49:55.349 --> 00:49:55.359 align:start position:0%
it too. Um, I think this is really
 

00:49:55.359 --> 00:49:57.109 align:start position:0%
it too. Um, I think this is really
important<00:49:55.599><c> for</c><00:49:55.760><c> our</c><00:49:55.920><c> dev</c><00:49:56.240><c> ecosystem</c><00:49:56.640><c> for</c><00:49:56.800><c> our</c>

00:49:57.109 --> 00:49:57.119 align:start position:0%
important for our dev ecosystem for our
 

00:49:57.119 --> 00:49:58.710 align:start position:0%
important for our dev ecosystem for our
developer<00:49:57.440><c> partners</c><00:49:57.760><c> out</c><00:49:57.920><c> there.</c><00:49:58.319><c> For</c><00:49:58.559><c> the</c>

00:49:58.710 --> 00:49:58.720 align:start position:0%
developer partners out there. For the
 

00:49:58.720 --> 00:50:00.150 align:start position:0%
developer partners out there. For the
first<00:49:58.880><c> time,</c><00:49:59.040><c> we're</c><00:49:59.280><c> actually</c><00:49:59.440><c> inviting</c><00:49:59.839><c> app</c>

00:50:00.150 --> 00:50:00.160 align:start position:0%
first time, we're actually inviting app
 

00:50:00.160 --> 00:50:02.390 align:start position:0%
first time, we're actually inviting app
developers<00:50:00.559><c> to</c><00:50:00.800><c> build</c><00:50:01.280><c> into</c><00:50:01.680><c> Sidekick</c><00:50:02.160><c> into</c>

00:50:02.390 --> 00:50:02.400 align:start position:0%
developers to build into Sidekick into
 

00:50:02.400 --> 00:50:04.870 align:start position:0%
developers to build into Sidekick into
Sidekick<00:50:02.960><c> with</c><00:50:03.200><c> Sidekick</c><00:50:03.760><c> app</c><00:50:04.000><c> extensions.</c>

00:50:04.870 --> 00:50:04.880 align:start position:0%
Sidekick with Sidekick app extensions.
 

00:50:04.880 --> 00:50:07.109 align:start position:0%
Sidekick with Sidekick app extensions.
It's<00:50:05.119><c> becoming,</c><00:50:05.599><c> as</c><00:50:05.839><c> Toby</c><00:50:06.319><c> said,</c><00:50:06.480><c> a</c><00:50:06.720><c> primary</c>

00:50:07.109 --> 00:50:07.119 align:start position:0%
It's becoming, as Toby said, a primary
 

00:50:07.119 --> 00:50:08.870 align:start position:0%
It's becoming, as Toby said, a primary
way<00:50:07.359><c> that</c><00:50:07.520><c> our</c><00:50:07.680><c> merchants</c><00:50:08.160><c> are</c><00:50:08.400><c> interacting</c>

00:50:08.870 --> 00:50:08.880 align:start position:0%
way that our merchants are interacting
 

00:50:08.880 --> 00:50:10.549 align:start position:0%
way that our merchants are interacting
with<00:50:09.040><c> their</c><00:50:09.280><c> store,</c><00:50:09.599><c> with</c><00:50:09.760><c> their</c><00:50:09.920><c> businesses,</c>

00:50:10.549 --> 00:50:10.559 align:start position:0%
with their store, with their businesses,
 

00:50:10.559 --> 00:50:12.870 align:start position:0%
with their store, with their businesses,
and<00:50:10.800><c> soon</c><00:50:11.040><c> that'll</c><00:50:11.359><c> extend</c><00:50:11.599><c> to</c><00:50:11.760><c> apps.</c><00:50:12.319><c> What</c><00:50:12.480><c> is</c>

00:50:12.870 --> 00:50:12.880 align:start position:0%
and soon that'll extend to apps. What is
 

00:50:12.880 --> 00:50:15.030 align:start position:0%
and soon that'll extend to apps. What is
Sidekick<00:50:13.359><c> app</c><00:50:13.520><c> extensions?</c>

00:50:15.030 --> 00:50:15.040 align:start position:0%
Sidekick app extensions?
 

00:50:15.040 --> 00:50:17.510 align:start position:0%
Sidekick app extensions?
&gt;&gt; This<00:50:15.200><c> is</c><00:50:15.359><c> something</c><00:50:15.599><c> that</c><00:50:16.319><c> um,</c><00:50:16.960><c> again,</c><00:50:17.200><c> a</c><00:50:17.440><c> lot</c>

00:50:17.510 --> 00:50:17.520 align:start position:0%
&gt;&gt; This is something that um, again, a lot
 

00:50:17.520 --> 00:50:18.710 align:start position:0%
&gt;&gt; This is something that um, again, a lot
of<00:50:17.599><c> our</c><00:50:17.760><c> partners</c><00:50:18.000><c> have</c><00:50:18.160><c> asked</c><00:50:18.240><c> us</c><00:50:18.400><c> about.</c>

00:50:18.710 --> 00:50:18.720 align:start position:0%
of our partners have asked us about.
 

00:50:18.720 --> 00:50:20.150 align:start position:0%
of our partners have asked us about.
Probably<00:50:18.960><c> this</c><00:50:19.119><c> and</c><00:50:19.280><c> catalog</c><00:50:19.680><c> were</c><00:50:19.839><c> like</c><00:50:20.000><c> the</c>

00:50:20.150 --> 00:50:20.160 align:start position:0%
Probably this and catalog were like the
 

00:50:20.160 --> 00:50:22.150 align:start position:0%
Probably this and catalog were like the
two<00:50:20.400><c> big</c><00:50:20.559><c> topics</c><00:50:20.960><c> at</c><00:50:21.440><c> um,</c><00:50:21.599><c> additions.dev,</c>

00:50:22.150 --> 00:50:22.160 align:start position:0%
two big topics at um, additions.dev,
 

00:50:22.160 --> 00:50:25.670 align:start position:0%
two big topics at um, additions.dev,
dev,<00:50:22.480><c> something</c><00:50:22.640><c> we</c><00:50:22.880><c> do</c><00:50:23.599><c> um</c><00:50:23.839><c> midyear.</c><00:50:25.119><c> How</c><00:50:25.520><c> as</c>

00:50:25.670 --> 00:50:25.680 align:start position:0%
dev, something we do um midyear. How as
 

00:50:25.680 --> 00:50:27.109 align:start position:0%
dev, something we do um midyear. How as
as<00:50:25.920><c> merchants</c><00:50:26.319><c> start</c><00:50:26.480><c> to</c><00:50:26.640><c> engage</c><00:50:26.880><c> with</c>

00:50:27.109 --> 00:50:27.119 align:start position:0%
as merchants start to engage with
 

00:50:27.119 --> 00:50:29.589 align:start position:0%
as merchants start to engage with
Sidekick,<00:50:27.839><c> how</c><00:50:28.160><c> can</c><00:50:28.480><c> apps</c><00:50:29.040><c> lend</c><00:50:29.359><c> their</c>

00:50:29.589 --> 00:50:29.599 align:start position:0%
Sidekick, how can apps lend their
 

00:50:29.599 --> 00:50:31.750 align:start position:0%
Sidekick, how can apps lend their
functionality<00:50:30.400><c> to</c><00:50:30.720><c> Sidekick?</c><00:50:31.280><c> Merchants</c><00:50:31.599><c> are</c>

00:50:31.750 --> 00:50:31.760 align:start position:0%
functionality to Sidekick? Merchants are
 

00:50:31.760 --> 00:50:33.510 align:start position:0%
functionality to Sidekick? Merchants are
going<00:50:31.839><c> to</c><00:50:31.920><c> want</c><00:50:32.079><c> this</c><00:50:32.319><c> because</c><00:50:32.800><c> merchants</c>

00:50:33.510 --> 00:50:33.520 align:start position:0%
going to want this because merchants
 

00:50:33.520 --> 00:50:35.670 align:start position:0%
going to want this because merchants
rely<00:50:33.760><c> on</c><00:50:34.000><c> a</c><00:50:34.160><c> lot</c><00:50:34.240><c> of</c><00:50:34.319><c> apps</c><00:50:34.720><c> for</c><00:50:34.960><c> their</c><00:50:35.440><c> for</c>

00:50:35.670 --> 00:50:35.680 align:start position:0%
rely on a lot of apps for their for
 

00:50:35.680 --> 00:50:37.109 align:start position:0%
rely on a lot of apps for their for
their<00:50:35.920><c> business.</c><00:50:36.160><c> And</c><00:50:36.319><c> so</c><00:50:36.480><c> Sidekick</c><00:50:36.880><c> without</c>

00:50:37.109 --> 00:50:37.119 align:start position:0%
their business. And so Sidekick without
 

00:50:37.119 --> 00:50:39.750 align:start position:0%
their business. And so Sidekick without
apps<00:50:37.440><c> is</c><00:50:38.000><c> Sidekick</c><00:50:38.480><c> without</c><00:50:38.880><c> an</c><00:50:39.200><c> ARM</c><00:50:39.520><c> for</c>

00:50:39.750 --> 00:50:39.760 align:start position:0%
apps is Sidekick without an ARM for
 

00:50:39.760 --> 00:50:41.910 align:start position:0%
apps is Sidekick without an ARM for
their<00:50:40.000><c> business.</c><00:50:40.559><c> And</c><00:50:40.720><c> so</c><00:50:40.880><c> we</c><00:50:41.119><c> want</c><00:50:41.200><c> to</c><00:50:41.359><c> fill</c>

00:50:41.910 --> 00:50:41.920 align:start position:0%
their business. And so we want to fill
 

00:50:41.920 --> 00:50:43.750 align:start position:0%
their business. And so we want to fill
that<00:50:42.240><c> gap.</c><00:50:42.559><c> And</c><00:50:42.720><c> for</c><00:50:42.880><c> partners,</c><00:50:43.359><c> this</c><00:50:43.520><c> is</c><00:50:43.599><c> a</c>

00:50:43.750 --> 00:50:43.760 align:start position:0%
that gap. And for partners, this is a
 

00:50:43.760 --> 00:50:46.230 align:start position:0%
that gap. And for partners, this is a
way<00:50:43.839><c> for</c><00:50:44.000><c> you</c><00:50:44.079><c> to</c><00:50:44.319><c> now</c><00:50:44.960><c> expose</c><00:50:45.520><c> your</c><00:50:45.839><c> app's</c>

00:50:46.230 --> 00:50:46.240 align:start position:0%
way for you to now expose your app's
 

00:50:46.240 --> 00:50:47.670 align:start position:0%
way for you to now expose your app's
functionality<00:50:46.720><c> to</c><00:50:46.880><c> Sidekick</c><00:50:47.280><c> so</c><00:50:47.359><c> that</c><00:50:47.520><c> it's</c>

00:50:47.670 --> 00:50:47.680 align:start position:0%
functionality to Sidekick so that it's
 

00:50:47.680 --> 00:50:50.230 align:start position:0%
functionality to Sidekick so that it's
more<00:50:47.920><c> useful</c><00:50:48.400><c> for</c><00:50:48.640><c> merchants.</c><00:50:49.520><c> And</c><00:50:49.760><c> this</c>

00:50:50.230 --> 00:50:50.240 align:start position:0%
more useful for merchants. And this
 

00:50:50.240 --> 00:50:51.910 align:start position:0%
more useful for merchants. And this
additions<00:50:50.880><c> we're</c><00:50:51.119><c> doing</c><00:50:51.280><c> a</c><00:50:51.520><c> developer</c>

00:50:51.910 --> 00:50:51.920 align:start position:0%
additions we're doing a developer
 

00:50:51.920 --> 00:50:54.150 align:start position:0%
additions we're doing a developer
preview<00:50:52.319><c> of</c><00:50:52.559><c> what</c><00:50:52.800><c> we</c><00:50:53.119><c> how</c><00:50:53.359><c> we</c><00:50:53.599><c> basically</c><00:50:54.000><c> want</c>

00:50:54.150 --> 00:50:54.160 align:start position:0%
preview of what we how we basically want
 

00:50:54.160 --> 00:50:57.190 align:start position:0%
preview of what we how we basically want
the<00:50:54.400><c> API</c><00:50:54.800><c> to</c><00:50:54.960><c> look</c><00:50:55.520><c> for</c><00:50:56.000><c> when</c><00:50:56.480><c> psychic</c><00:50:56.960><c> can</c>

00:50:57.190 --> 00:50:57.200 align:start position:0%
the API to look for when psychic can
 

00:50:57.200 --> 00:50:58.950 align:start position:0%
the API to look for when psychic can
actually<00:50:57.520><c> ingest</c><00:50:57.839><c> these</c><00:50:58.160><c> app</c><00:50:58.559><c> these</c>

00:50:58.950 --> 00:50:58.960 align:start position:0%
actually ingest these app these
 

00:50:58.960 --> 00:51:01.750 align:start position:0%
actually ingest these app these
essentially<00:50:59.280><c> like</c><00:50:59.680><c> data</c><00:51:00.240><c> flows</c><00:51:00.720><c> into</c><00:51:01.119><c> apps.</c>

00:51:01.750 --> 00:51:01.760 align:start position:0%
essentially like data flows into apps.
 

00:51:01.760 --> 00:51:04.230 align:start position:0%
essentially like data flows into apps.
Um<00:51:02.160><c> what</c><00:51:02.319><c> we</c><00:51:02.480><c> call</c><00:51:02.720><c> intents</c><00:51:03.359><c> where</c><00:51:03.839><c> you</c><00:51:04.079><c> can</c>

00:51:04.230 --> 00:51:04.240 align:start position:0%
Um what we call intents where you can
 

00:51:04.240 --> 00:51:06.710 align:start position:0%
Um what we call intents where you can
actually<00:51:04.640><c> pop</c><00:51:05.040><c> something</c><00:51:05.440><c> up</c><00:51:05.680><c> in</c><00:51:05.920><c> admin</c><00:51:06.480><c> and</c>

00:51:06.710 --> 00:51:06.720 align:start position:0%
actually pop something up in admin and
 

00:51:06.720 --> 00:51:08.390 align:start position:0%
actually pop something up in admin and
then<00:51:06.960><c> a</c><00:51:07.200><c> merchant</c><00:51:07.520><c> can</c><00:51:07.760><c> actually</c><00:51:07.920><c> say</c><00:51:08.160><c> okay</c>

00:51:08.390 --> 00:51:08.400 align:start position:0%
then a merchant can actually say okay
 

00:51:08.400 --> 00:51:10.230 align:start position:0%
then a merchant can actually say okay
yes<00:51:08.640><c> that</c><00:51:08.800><c> is</c><00:51:08.960><c> the</c><00:51:09.119><c> email</c><00:51:09.440><c> I</c><00:51:09.680><c> would</c><00:51:09.760><c> like</c><00:51:10.000><c> from</c>

00:51:10.230 --> 00:51:10.240 align:start position:0%
yes that is the email I would like from
 

00:51:10.240 --> 00:51:12.950 align:start position:0%
yes that is the email I would like from
that<00:51:10.400><c> app.</c><00:51:10.960><c> So,</c><00:51:11.200><c> this</c><00:51:11.359><c> is</c><00:51:11.760><c> a</c><00:51:12.160><c> really</c><00:51:12.559><c> important</c>

00:51:12.950 --> 00:51:12.960 align:start position:0%
that app. So, this is a really important
 

00:51:12.960 --> 00:51:14.710 align:start position:0%
that app. So, this is a really important
update<00:51:13.280><c> where</c><00:51:13.520><c> Psychic</c><00:51:14.000><c> is</c><00:51:14.160><c> now</c><00:51:14.400><c> truly</c>

00:51:14.710 --> 00:51:14.720 align:start position:0%
update where Psychic is now truly
 

00:51:14.720 --> 00:51:16.549 align:start position:0%
update where Psychic is now truly
expanding<00:51:15.200><c> not</c><00:51:15.359><c> just</c><00:51:15.440><c> from</c><00:51:15.599><c> its</c><00:51:15.839><c> sidebox</c><00:51:16.240><c> into</c>

00:51:16.549 --> 00:51:16.559 align:start position:0%
expanding not just from its sidebox into
 

00:51:16.559 --> 00:51:18.549 align:start position:0%
expanding not just from its sidebox into
all<00:51:16.880><c> of</c><00:51:17.040><c> Shopify.</c><00:51:17.599><c> It's</c><00:51:17.839><c> going</c><00:51:17.920><c> to</c><00:51:18.000><c> now</c><00:51:18.160><c> expand</c>

00:51:18.549 --> 00:51:18.559 align:start position:0%
all of Shopify. It's going to now expand
 

00:51:18.559 --> 00:51:21.190 align:start position:0%
all of Shopify. It's going to now expand
into<00:51:19.200><c> your</c><00:51:19.520><c> whole</c><00:51:19.839><c> constellation</c><00:51:20.880><c> of</c>

00:51:21.190 --> 00:51:21.200 align:start position:0%
into your whole constellation of
 

00:51:21.200 --> 00:51:23.030 align:start position:0%
into your whole constellation of
software<00:51:21.920><c> that</c><00:51:22.160><c> you</c><00:51:22.400><c> use</c><00:51:22.559><c> to</c><00:51:22.720><c> run</c><00:51:22.880><c> your</c>

00:51:23.030 --> 00:51:23.040 align:start position:0%
software that you use to run your
 

00:51:23.040 --> 00:51:24.230 align:start position:0%
software that you use to run your
business,<00:51:23.280><c> which</c><00:51:23.520><c> I</c><00:51:23.680><c> think</c><00:51:23.760><c> is</c><00:51:23.920><c> very</c>

00:51:24.230 --> 00:51:24.240 align:start position:0%
business, which I think is very
 

00:51:24.240 --> 00:51:27.670 align:start position:0%
business, which I think is very
important<00:51:24.559><c> next</c><00:51:24.800><c> step</c><00:51:25.040><c> for</c><00:51:25.200><c> us.</c>

00:51:27.670 --> 00:51:27.680 align:start position:0%
important next step for us.
 

00:51:27.680 --> 00:51:28.710 align:start position:0%
important next step for us.
&gt;&gt; Cool.

00:51:28.710 --> 00:51:28.720 align:start position:0%
&gt;&gt; Cool.
 

00:51:28.720 --> 00:51:29.750 align:start position:0%
&gt;&gt; Cool.
&gt;&gt; Yeah.<00:51:29.119><c> Amazing.</c>

00:51:29.750 --> 00:51:29.760 align:start position:0%
&gt;&gt; Yeah. Amazing.
 

00:51:29.760 --> 00:51:32.309 align:start position:0%
&gt;&gt; Yeah. Amazing.
&gt;&gt; Amazing.<00:51:30.319><c> Really,</c><00:51:30.559><c> really</c><00:51:30.800><c> cool.</c><00:51:31.635><c> [sighs]</c>

00:51:32.309 --> 00:51:32.319 align:start position:0%
&gt;&gt; Amazing. Really, really cool. [sighs]
 

00:51:32.319 --> 00:51:35.270 align:start position:0%
&gt;&gt; Amazing. Really, really cool. [sighs]
&gt;&gt; Okay,<00:51:32.800><c> that's</c><00:51:33.040><c> a</c><00:51:33.280><c> lot.</c><00:51:33.760><c> Um,</c><00:51:34.319><c> we</c><00:51:34.640><c> talked</c><00:51:34.880><c> about</c>

00:51:35.270 --> 00:51:35.280 align:start position:0%
&gt;&gt; Okay, that's a lot. Um, we talked about
 

00:51:35.280 --> 00:51:36.549 align:start position:0%
&gt;&gt; Okay, that's a lot. Um, we talked about
a<00:51:35.520><c> lot.</c><00:51:35.680><c> We</c><00:51:35.839><c> talked</c><00:51:35.920><c> about</c><00:51:36.079><c> AI.</c><00:51:36.319><c> We</c><00:51:36.400><c> talked</c>

00:51:36.549 --> 00:51:36.559 align:start position:0%
a lot. We talked about AI. We talked
 

00:51:36.559 --> 00:51:38.549 align:start position:0%
a lot. We talked about AI. We talked
about<00:51:37.040><c> commerce.</c><00:51:37.760><c> Uh</c><00:51:38.079><c> there's</c><00:51:38.319><c> actually</c>

00:51:38.549 --> 00:51:38.559 align:start position:0%
about commerce. Uh there's actually
 

00:51:38.559 --> 00:51:39.910 align:start position:0%
about commerce. Uh there's actually
something<00:51:38.800><c> I</c><00:51:39.040><c> think</c><00:51:39.200><c> just</c><00:51:39.359><c> before</c><00:51:39.599><c> maybe</c><00:51:39.760><c> we</c>

00:51:39.910 --> 00:51:39.920 align:start position:0%
something I think just before maybe we
 

00:51:39.920 --> 00:51:41.510 align:start position:0%
something I think just before maybe we
we we<00:51:40.240><c> all</c><00:51:40.400><c> say</c><00:51:40.559><c> goodbye</c><00:51:40.880><c> here</c><00:51:41.119><c> that's</c><00:51:41.359><c> I</c>

00:51:41.510 --> 00:51:41.520 align:start position:0%
we we all say goodbye here that's I
 

00:51:41.520 --> 00:51:43.349 align:start position:0%
we we all say goodbye here that's I
think<00:51:41.680><c> even</c><00:51:41.839><c> more</c><00:51:42.079><c> remarkable</c><00:51:42.480><c> that</c><00:51:42.720><c> I</c><00:51:42.800><c> I</c><00:51:42.880><c> I</c>

00:51:43.349 --> 00:51:43.359 align:start position:0%
think even more remarkable that I I I
 

00:51:43.359 --> 00:51:45.750 align:start position:0%
think even more remarkable that I I I
just<00:51:43.520><c> want</c><00:51:43.599><c> to</c><00:51:43.680><c> close</c><00:51:43.839><c> out</c><00:51:44.079><c> with.</c><00:51:45.040><c> We</c><00:51:45.280><c> shipped</c>

00:51:45.750 --> 00:51:45.760 align:start position:0%
just want to close out with. We shipped
 

00:51:45.760 --> 00:51:47.589 align:start position:0%
just want to close out with. We shipped
more<00:51:46.000><c> than</c><00:51:46.240><c> 200</c><00:51:46.720><c> new</c><00:51:46.960><c> features</c><00:51:47.200><c> in</c><00:51:47.440><c> this</c>

00:51:47.589 --> 00:51:47.599 align:start position:0%
more than 200 new features in this
 

00:51:47.599 --> 00:51:48.150 align:start position:0%
more than 200 new features in this
edition.

00:51:48.150 --> 00:51:48.160 align:start position:0%
edition.
 

00:51:48.160 --> 00:51:48.470 align:start position:0%
edition.
&gt;&gt; Yeah.

00:51:48.470 --> 00:51:48.480 align:start position:0%
&gt;&gt; Yeah.
 

00:51:48.480 --> 00:51:49.910 align:start position:0%
&gt;&gt; Yeah.
&gt;&gt; I<00:51:48.720><c> mean</c><00:51:48.800><c> we</c><00:51:48.960><c> barely</c><00:51:49.280><c> scratched</c><00:51:49.520><c> the</c><00:51:49.680><c> surface</c>

00:51:49.910 --> 00:51:49.920 align:start position:0%
&gt;&gt; I mean we barely scratched the surface
 

00:51:49.920 --> 00:51:51.910 align:start position:0%
&gt;&gt; I mean we barely scratched the surface
on<00:51:50.160><c> it</c><00:51:50.559><c> on</c><00:51:50.800><c> this</c><00:51:50.960><c> sort</c><00:51:51.040><c> of</c><00:51:51.119><c> on</c><00:51:51.280><c> this</c><00:51:51.359><c> on</c><00:51:51.520><c> this.</c>

00:51:51.910 --> 00:51:51.920 align:start position:0%
on it on this sort of on this on this.
 

00:51:51.920 --> 00:51:52.950 align:start position:0%
on it on this sort of on this on this.
&gt;&gt; We<00:51:52.079><c> talked</c><00:51:52.240><c> about</c><00:51:52.400><c> like</c><00:51:52.559><c> 10</c>

00:51:52.950 --> 00:51:52.960 align:start position:0%
&gt;&gt; We talked about like 10
 

00:51:52.960 --> 00:51:55.109 align:start position:0%
&gt;&gt; We talked about like 10
&gt;&gt; I<00:51:53.119><c> mean</c><00:51:53.520><c> that's</c><00:51:53.760><c> right</c><00:51:54.480><c> we</c><00:51:54.640><c> barely</c><00:51:54.880><c> scratched</c>

00:51:55.109 --> 00:51:55.119 align:start position:0%
&gt;&gt; I mean that's right we barely scratched
 

00:51:55.119 --> 00:51:56.630 align:start position:0%
&gt;&gt; I mean that's right we barely scratched
the<00:51:55.200><c> surface.</c><00:51:55.520><c> And</c><00:51:55.760><c> here's</c><00:51:56.000><c> the</c><00:51:56.160><c> crazy</c><00:51:56.400><c> part.</c>

00:51:56.630 --> 00:51:56.640 align:start position:0%
the surface. And here's the crazy part.
 

00:51:56.640 --> 00:51:58.870 align:start position:0%
the surface. And here's the crazy part.
We<00:51:56.800><c> do</c><00:51:56.960><c> this</c><00:51:57.119><c> twice</c><00:51:57.440><c> a</c><00:51:57.680><c> year.</c><00:51:58.240><c> So</c><00:51:58.559><c> I</c><00:51:58.720><c> just</c><00:51:58.800><c> want</c>

00:51:58.870 --> 00:51:58.880 align:start position:0%
We do this twice a year. So I just want
 

00:51:58.880 --> 00:52:00.230 align:start position:0%
We do this twice a year. So I just want
to<00:51:58.960><c> say</c><00:51:59.119><c> like</c><00:51:59.280><c> to</c><00:51:59.440><c> be</c><00:51:59.520><c> operating</c><00:51:59.839><c> at</c><00:52:00.000><c> this</c>

00:52:00.230 --> 00:52:00.240 align:start position:0%
to say like to be operating at this
 

00:52:00.240 --> 00:52:02.630 align:start position:0%
to say like to be operating at this
level<00:52:00.559><c> and</c><00:52:00.880><c> this</c><00:52:01.119><c> velocity</c>

00:52:02.630 --> 00:52:02.640 align:start position:0%
level and this velocity
 

00:52:02.640 --> 00:52:04.150 align:start position:0%
level and this velocity
I<00:52:02.880><c> think</c><00:52:02.960><c> is</c><00:52:03.200><c> an</c><00:52:03.359><c> absolutely</c><00:52:03.760><c> insane</c>

00:52:04.150 --> 00:52:04.160 align:start position:0%
I think is an absolutely insane
 

00:52:04.160 --> 00:52:05.510 align:start position:0%
I think is an absolutely insane
achievement.<00:52:04.640><c> And</c><00:52:04.800><c> I</c><00:52:04.960><c> just</c><00:52:05.040><c> want</c><00:52:05.200><c> to</c><00:52:05.280><c> take</c><00:52:05.359><c> a</c>

00:52:05.510 --> 00:52:05.520 align:start position:0%
achievement. And I just want to take a
 

00:52:05.520 --> 00:52:07.670 align:start position:0%
achievement. And I just want to take a
minute<00:52:05.599><c> to</c><00:52:05.760><c> say</c><00:52:05.920><c> thank</c><00:52:06.160><c> you</c><00:52:06.240><c> to</c><00:52:06.800><c> everyone.</c><00:52:07.440><c> I</c>

00:52:07.670 --> 00:52:07.680 align:start position:0%
minute to say thank you to everyone. I
 

00:52:07.680 --> 00:52:09.190 align:start position:0%
minute to say thank you to everyone. I
know<00:52:08.000><c> uh</c><00:52:08.160><c> we're</c><00:52:08.319><c> watching</c><00:52:08.640><c> I</c><00:52:08.800><c> know</c><00:52:08.880><c> all</c><00:52:09.040><c> the</c>

00:52:09.190 --> 00:52:09.200 align:start position:0%
know uh we're watching I know all the
 

00:52:09.200 --> 00:52:10.390 align:start position:0%
know uh we're watching I know all the
shop<00:52:09.440><c> everyone</c><00:52:09.680><c> who</c><00:52:09.760><c> works</c><00:52:09.920><c> Shopify</c><00:52:10.240><c> is</c>

00:52:10.390 --> 00:52:10.400 align:start position:0%
shop everyone who works Shopify is
 

00:52:10.400 --> 00:52:11.670 align:start position:0%
shop everyone who works Shopify is
watching<00:52:10.559><c> this</c><00:52:10.720><c> right</c><00:52:10.880><c> now.</c><00:52:11.200><c> Just</c><00:52:11.440><c> want</c><00:52:11.520><c> to</c>

00:52:11.670 --> 00:52:11.680 align:start position:0%
watching this right now. Just want to
 

00:52:11.680 --> 00:52:13.589 align:start position:0%
watching this right now. Just want to
say<00:52:11.920><c> thank</c><00:52:12.079><c> you</c><00:52:12.240><c> to</c><00:52:12.400><c> our</c><00:52:12.559><c> incredible</c><00:52:12.960><c> team</c><00:52:13.359><c> who</c>

00:52:13.589 --> 00:52:13.599 align:start position:0%
say thank you to our incredible team who
 

00:52:13.599 --> 00:52:15.829 align:start position:0%
say thank you to our incredible team who
are<00:52:13.839><c> powering</c><00:52:14.160><c> this.</c><00:52:14.880><c> It</c><00:52:15.040><c> is</c><00:52:15.200><c> unequivocal</c>

00:52:15.829 --> 00:52:15.839 align:start position:0%
are powering this. It is unequivocal
 

00:52:15.839 --> 00:52:18.549 align:start position:0%
are powering this. It is unequivocal
that<00:52:16.000><c> you</c><00:52:16.160><c> are</c><00:52:16.319><c> building</c><00:52:16.640><c> the</c><00:52:16.800><c> future</c><00:52:17.280><c> and</c><00:52:17.520><c> and</c>

00:52:18.549 --> 00:52:18.559 align:start position:0%
that you are building the future and and
 

00:52:18.559 --> 00:52:20.790 align:start position:0%
that you are building the future and and
your<00:52:18.880><c> dedication</c><00:52:19.359><c> is</c><00:52:19.520><c> is</c><00:52:19.920><c> next</c><00:52:20.240><c> level.</c><00:52:20.559><c> So</c>

00:52:20.790 --> 00:52:20.800 align:start position:0%
your dedication is is next level. So
 

00:52:20.800 --> 00:52:22.549 align:start position:0%
your dedication is is next level. So
just<00:52:20.960><c> want</c><00:52:21.040><c> to</c><00:52:21.200><c> say</c><00:52:21.359><c> thank</c><00:52:21.520><c> you</c><00:52:21.839><c> to</c><00:52:22.079><c> all</c><00:52:22.319><c> of</c><00:52:22.400><c> you</c>

00:52:22.549 --> 00:52:22.559 align:start position:0%
just want to say thank you to all of you
 

00:52:22.559 --> 00:52:24.470 align:start position:0%
just want to say thank you to all of you
that<00:52:22.800><c> helped</c><00:52:23.280><c> make</c><00:52:23.520><c> this</c><00:52:23.760><c> edition</c><00:52:24.079><c> what</c><00:52:24.319><c> it</c>

00:52:24.470 --> 00:52:24.480 align:start position:0%
that helped make this edition what it
 

00:52:24.480 --> 00:52:25.750 align:start position:0%
that helped make this edition what it
is.

00:52:25.750 --> 00:52:25.760 align:start position:0%
is.
 

00:52:25.760 --> 00:52:26.630 align:start position:0%
is.
&gt;&gt; Yeah.<00:52:26.160><c> Incredible.</c>

00:52:26.630 --> 00:52:26.640 align:start position:0%
&gt;&gt; Yeah. Incredible.
 

00:52:26.640 --> 00:52:28.470 align:start position:0%
&gt;&gt; Yeah. Incredible.
&gt;&gt; Awesome.<00:52:26.960><c> Awesome</c><00:52:27.280><c> job</c><00:52:27.520><c> team.</c><00:52:27.920><c> Like</c><00:52:28.160><c> a</c><00:52:28.319><c> lot</c><00:52:28.400><c> of</c>

00:52:28.470 --> 00:52:28.480 align:start position:0%
&gt;&gt; Awesome. Awesome job team. Like a lot of
 

00:52:28.480 --> 00:52:30.790 align:start position:0%
&gt;&gt; Awesome. Awesome job team. Like a lot of
you<00:52:28.960><c> um</c><00:52:29.040><c> worked</c><00:52:29.359><c> so</c><00:52:29.599><c> hard</c><00:52:29.760><c> and</c><00:52:29.920><c> I</c><00:52:30.240><c> hope</c><00:52:30.480><c> our</c>

00:52:30.790 --> 00:52:30.800 align:start position:0%
you um worked so hard and I hope our
 

00:52:30.800 --> 00:52:32.549 align:start position:0%
you um worked so hard and I hope our
customers<00:52:31.200><c> who</c><00:52:31.280><c> are</c><00:52:31.359><c> watching</c><00:52:31.599><c> this</c><00:52:31.920><c> are</c>

00:52:32.549 --> 00:52:32.559 align:start position:0%
customers who are watching this are
 

00:52:32.559 --> 00:52:35.109 align:start position:0%
customers who are watching this are
excited.<00:52:33.119><c> Um</c><00:52:33.359><c> we</c><00:52:33.520><c> we've</c><00:52:33.839><c> got</c><00:52:34.079><c> you</c><00:52:34.319><c> we</c><00:52:34.559><c> are</c><00:52:34.960><c> um</c>

00:52:35.109 --> 00:52:35.119 align:start position:0%
excited. Um we we've got you we are um
 

00:52:35.119 --> 00:52:37.190 align:start position:0%
excited. Um we we've got you we are um
building<00:52:36.240><c> uh</c><00:52:36.640><c> we</c><00:52:36.880><c> have</c><00:52:36.960><c> a</c><00:52:37.040><c> very</c><00:52:37.200><c> very</c><00:52:37.200><c> way</c><00:52:37.200><c> very</c>

00:52:37.190 --> 00:52:37.200 align:start position:0%
building uh we have a very very way very
 

00:52:37.200 --> 00:52:41.270 align:start position:0%
building uh we have a very very way very
very<00:52:37.440><c> very</c><00:52:37.839><c> clear</c><00:52:38.160><c> idea</c><00:52:38.559><c> for</c><00:52:39.520><c> um</c><00:52:39.680><c> how</c><00:52:40.079><c> the</c><00:52:40.319><c> next</c>

00:52:41.270 --> 00:52:41.280 align:start position:0%
very very clear idea for um how the next
 

00:52:41.280 --> 00:52:43.670 align:start position:0%
very very clear idea for um how the next
um<00:52:42.079><c> uh</c><00:52:42.240><c> for</c><00:52:42.559><c> how</c><00:52:42.800><c> the</c><00:52:42.960><c> rest</c><00:52:43.040><c> of</c><00:52:43.119><c> a</c><00:52:43.280><c> decade</c><00:52:43.520><c> here</c>

00:52:43.670 --> 00:52:43.680 align:start position:0%
um uh for how the rest of a decade here
 

00:52:43.680 --> 00:52:45.750 align:start position:0%
um uh for how the rest of a decade here
is<00:52:43.920><c> going</c><00:52:44.000><c> to</c><00:52:44.160><c> unfold</c><00:52:44.720><c> from</c><00:52:44.960><c> our</c><00:52:45.200><c> perspective.</c>

00:52:45.750 --> 00:52:45.760 align:start position:0%
is going to unfold from our perspective.
 

00:52:45.760 --> 00:52:47.750 align:start position:0%
is going to unfold from our perspective.
Our<00:52:46.079><c> role</c><00:52:46.319><c> here</c><00:52:46.480><c> is</c><00:52:46.640><c> to</c><00:52:46.880><c> keep</c><00:52:47.040><c> everyone</c><00:52:47.520><c> super</c>

00:52:47.750 --> 00:52:47.760 align:start position:0%
Our role here is to keep everyone super
 

00:52:47.760 --> 00:52:50.950 align:start position:0%
Our role here is to keep everyone super
super<00:52:48.079><c> cutting</c><00:52:48.400><c> edge</c><00:52:48.640><c> and</c><00:52:49.119><c> um</c><00:52:49.839><c> um</c><00:52:50.079><c> our</c><00:52:50.480><c> role</c><00:52:50.720><c> is</c>

00:52:50.950 --> 00:52:50.960 align:start position:0%
super cutting edge and um um our role is
 

00:52:50.960 --> 00:52:54.950 align:start position:0%
super cutting edge and um um our role is
to<00:52:51.520><c> um</c><00:52:52.240><c> uh</c><00:52:52.400><c> you</c><00:52:52.559><c> know</c><00:52:52.720><c> help</c><00:52:53.200><c> people</c><00:52:53.839><c> uh</c><00:52:54.160><c> uh</c><00:52:54.400><c> like</c>

00:52:54.950 --> 00:52:54.960 align:start position:0%
to um uh you know help people uh uh like
 

00:52:54.960 --> 00:52:59.430 align:start position:0%
to um uh you know help people uh uh like
you<00:52:55.200><c> know</c><00:52:55.440><c> launch</c><00:52:56.160><c> changes</c><00:52:56.800><c> with</c><00:52:57.359><c> um</c><00:52:58.319><c> uh</c><00:52:59.200><c> uh</c>

00:52:59.430 --> 00:52:59.440 align:start position:0%
you know launch changes with um uh uh
 

00:52:59.440 --> 00:53:02.150 align:start position:0%
you know launch changes with um uh uh
you<00:52:59.599><c> know</c><00:52:59.760><c> high</c><00:53:00.079><c> conviction</c><00:53:00.960><c> um</c><00:53:01.119><c> and</c><00:53:01.359><c> and</c><00:53:01.440><c> and</c>

00:53:02.150 --> 00:53:02.160 align:start position:0%
you know high conviction um and and and
 

00:53:02.160 --> 00:53:04.710 align:start position:0%
you know high conviction um and and and
either<00:53:02.480><c> simulation</c><00:53:03.200><c> or</c><00:53:03.359><c> or</c><00:53:03.839><c> data</c><00:53:04.160><c> that</c><00:53:04.400><c> it</c><00:53:04.640><c> is</c>

00:53:04.710 --> 00:53:04.720 align:start position:0%
either simulation or or data that it is
 

00:53:04.720 --> 00:53:07.990 align:start position:0%
either simulation or or data that it is
a<00:53:04.960><c> good</c><00:53:05.119><c> change.</c><00:53:05.680><c> We</c><00:53:06.079><c> our</c><00:53:06.160><c> our</c><00:53:06.400><c> job</c><00:53:06.559><c> is</c><00:53:06.800><c> to</c><00:53:07.839><c> um</c>

00:53:07.990 --> 00:53:08.000 align:start position:0%
a good change. We our our job is to um
 

00:53:08.000 --> 00:53:10.309 align:start position:0%
a good change. We our our job is to um
take<00:53:08.240><c> all</c><00:53:08.480><c> the</c><00:53:09.040><c> amazing</c><00:53:09.440><c> people</c><00:53:09.599><c> that</c><00:53:09.839><c> you</c>

00:53:10.309 --> 00:53:10.319 align:start position:0%
take all the amazing people that you
 

00:53:10.319 --> 00:53:11.990 align:start position:0%
take all the amazing people that you
amazing<00:53:10.720><c> products</c><00:53:10.960><c> that</c><00:53:11.119><c> you</c><00:53:11.200><c> all</c><00:53:11.359><c> have</c><00:53:11.520><c> and</c>

00:53:11.990 --> 00:53:12.000 align:start position:0%
amazing products that you all have and
 

00:53:12.000 --> 00:53:13.589 align:start position:0%
amazing products that you all have and
um<00:53:12.319><c> put</c><00:53:12.559><c> them</c><00:53:12.720><c> together</c><00:53:12.960><c> in</c><00:53:13.119><c> such</c><00:53:13.200><c> a</c><00:53:13.359><c> way</c><00:53:13.440><c> that</c>

00:53:13.589 --> 00:53:13.599 align:start position:0%
um put them together in such a way that
 

00:53:13.599 --> 00:53:15.270 align:start position:0%
um put them together in such a way that
they're<00:53:13.839><c> easy</c><00:53:14.160><c> and</c><00:53:14.640><c> straightforward</c><00:53:15.119><c> to</c>

00:53:15.270 --> 00:53:15.280 align:start position:0%
they're easy and straightforward to
 

00:53:15.280 --> 00:53:17.750 align:start position:0%
they're easy and straightforward to
consume<00:53:15.599><c> from</c><00:53:16.000><c> um</c><00:53:16.160><c> all</c><00:53:16.319><c> the</c><00:53:16.960><c> uh</c><00:53:17.119><c> new</c><00:53:17.359><c> emerging</c>

00:53:17.750 --> 00:53:17.760 align:start position:0%
consume from um all the uh new emerging
 

00:53:17.760 --> 00:53:19.750 align:start position:0%
consume from um all the uh new emerging
places<00:53:18.000><c> that</c><00:53:18.240><c> that</c><00:53:18.480><c> are</c><00:53:18.720><c> creating</c><00:53:19.040><c> sales.</c><00:53:19.520><c> we</c>

00:53:19.750 --> 00:53:19.760 align:start position:0%
places that that are creating sales. we
 

00:53:19.760 --> 00:53:21.990 align:start position:0%
places that that are creating sales. we
going<00:53:19.839><c> to</c><00:53:20.000><c> get</c><00:53:20.079><c> you</c><00:53:20.160><c> into</c><00:53:20.400><c> all</c><00:53:20.640><c> of</c><00:53:20.800><c> those.</c><00:53:21.119><c> Um</c>

00:53:21.990 --> 00:53:22.000 align:start position:0%
going to get you into all of those. Um
 

00:53:22.000 --> 00:53:24.870 align:start position:0%
going to get you into all of those. Um
um<00:53:22.160><c> and</c><00:53:22.720><c> um</c><00:53:23.440><c> uh</c><00:53:23.599><c> it</c><00:53:23.760><c> it</c><00:53:24.000><c> it's</c><00:53:24.400><c> really</c><00:53:24.640><c> really</c>

00:53:24.870 --> 00:53:24.880 align:start position:0%
um and um uh it it it's really really
 

00:53:24.880 --> 00:53:27.510 align:start position:0%
um and um uh it it it's really really
good<00:53:25.040><c> for</c><00:53:25.200><c> us</c><00:53:26.319><c> and</c><00:53:26.559><c> for</c><00:53:26.720><c> for</c><00:53:26.960><c> for</c><00:53:27.200><c> everyone</c><00:53:27.359><c> in</c>

00:53:27.510 --> 00:53:27.520 align:start position:0%
good for us and for for for everyone in
 

00:53:27.520 --> 00:53:31.270 align:start position:0%
good for us and for for for everyone in
the<00:53:27.599><c> ecosystem</c><00:53:28.079><c> because</c><00:53:28.880><c> um</c><00:53:29.040><c> you</c><00:53:29.280><c> know</c><00:53:30.400><c> um</c>

00:53:31.270 --> 00:53:31.280 align:start position:0%
the ecosystem because um you know um
 

00:53:31.280 --> 00:53:34.069 align:start position:0%
the ecosystem because um you know um
while<00:53:31.520><c> a</c><00:53:31.760><c> lot</c><00:53:31.839><c> of</c><00:53:32.319><c> uh</c><00:53:32.640><c> you</c><00:53:32.880><c> know</c><00:53:33.040><c> you</c><00:53:33.440><c> are</c><00:53:33.839><c> very</c>

00:53:34.069 --> 00:53:34.079 align:start position:0%
while a lot of uh you know you are very
 

00:53:34.079 --> 00:53:36.470 align:start position:0%
while a lot of uh you know you are very
very<00:53:34.319><c> big</c><00:53:34.559><c> businesses</c><00:53:35.280><c> uh</c><00:53:35.520><c> many</c><00:53:35.760><c> of</c><00:53:35.920><c> you</c><00:53:36.160><c> have</c>

00:53:36.470 --> 00:53:36.480 align:start position:0%
very big businesses uh many of you have
 

00:53:36.480 --> 00:53:38.150 align:start position:0%
very big businesses uh many of you have
exciting<00:53:36.880><c> things</c><00:53:37.040><c> and</c><00:53:37.280><c> are</c><00:53:37.520><c> very</c><00:53:37.680><c> small</c><00:53:38.000><c> and</c>

00:53:38.150 --> 00:53:38.160 align:start position:0%
exciting things and are very small and
 

00:53:38.160 --> 00:53:40.549 align:start position:0%
exciting things and are very small and
when<00:53:38.400><c> we</c><00:53:38.559><c> put</c><00:53:38.720><c> all</c><00:53:38.880><c> these</c><00:53:39.119><c> things</c><00:53:39.359><c> together</c>

00:53:40.549 --> 00:53:40.559 align:start position:0%
when we put all these things together
 

00:53:40.559 --> 00:53:42.630 align:start position:0%
when we put all these things together
millions<00:53:40.880><c> and</c><00:53:41.040><c> millions</c><00:53:41.359><c> of</c><00:53:41.680><c> uh</c><00:53:41.920><c> lights</c><00:53:42.400><c> of</c>

00:53:42.630 --> 00:53:42.640 align:start position:0%
millions and millions of uh lights of
 

00:53:42.640 --> 00:53:46.470 align:start position:0%
millions and millions of uh lights of
various<00:53:42.880><c> sizes</c><00:53:43.680><c> make</c><00:53:43.920><c> a</c><00:53:44.079><c> sun</c><00:53:44.559><c> uh</c><00:53:44.800><c> is</c><00:53:45.040><c> and</c><00:53:45.280><c> it</c><00:53:45.520><c> is</c>

00:53:46.470 --> 00:53:46.480 align:start position:0%
various sizes make a sun uh is and it is
 

00:53:46.480 --> 00:53:49.270 align:start position:0%
various sizes make a sun uh is and it is
the<00:53:46.880><c> best</c><00:53:47.119><c> products</c><00:53:47.760><c> of</c><00:53:48.000><c> the</c><00:53:48.240><c> world</c><00:53:48.880><c> are</c><00:53:49.040><c> all</c>

00:53:49.270 --> 00:53:49.280 align:start position:0%
the best products of the world are all
 

00:53:49.280 --> 00:53:52.390 align:start position:0%
the best products of the world are all
sold<00:53:49.520><c> on</c><00:53:49.760><c> Shopify</c><00:53:50.480><c> And</c><00:53:50.880><c> um</c><00:53:51.440><c> we</c><00:53:51.760><c> can</c><00:53:51.839><c> take</c><00:53:52.079><c> both</c>

00:53:52.390 --> 00:53:52.400 align:start position:0%
sold on Shopify And um we can take both
 

00:53:52.400 --> 00:53:55.589 align:start position:0%
sold on Shopify And um we can take both
and<00:53:52.880><c> uh</c><00:53:53.119><c> you</c><00:53:53.280><c> know</c><00:53:53.520><c> talk</c><00:53:53.760><c> with</c><00:53:54.240><c> um</c><00:53:54.480><c> all</c><00:53:54.720><c> the</c>

00:53:55.589 --> 00:53:55.599 align:start position:0%
and uh you know talk with um all the
 

00:53:55.599 --> 00:53:57.910 align:start position:0%
and uh you know talk with um all the
super<00:53:56.000><c> super</c><00:53:56.319><c> busy</c><00:53:56.960><c> platforms</c><00:53:57.520><c> that</c><00:53:57.680><c> are</c>

00:53:57.910 --> 00:53:57.920 align:start position:0%
super super busy platforms that are
 

00:53:57.920 --> 00:54:00.549 align:start position:0%
super super busy platforms that are
trying<00:53:58.240><c> to</c><00:53:58.480><c> you</c><00:53:58.640><c> know</c><00:53:58.880><c> invent</c><00:53:59.280><c> the</c><00:53:59.520><c> future</c><00:54:00.160><c> and</c>

00:54:00.549 --> 00:54:00.559 align:start position:0%
trying to you know invent the future and
 

00:54:00.559 --> 00:54:03.109 align:start position:0%
trying to you know invent the future and
um<00:54:01.359><c> make</c><00:54:01.520><c> it</c><00:54:01.680><c> easy</c><00:54:01.920><c> for</c><00:54:02.079><c> them</c><00:54:02.240><c> to</c><00:54:02.480><c> reason</c><00:54:02.880><c> about</c>

00:54:03.109 --> 00:54:03.119 align:start position:0%
um make it easy for them to reason about
 

00:54:03.119 --> 00:54:05.109 align:start position:0%
um make it easy for them to reason about
all<00:54:03.359><c> the</c><00:54:03.520><c> great</c><00:54:03.839><c> products</c><00:54:04.319><c> get</c><00:54:04.480><c> them</c><00:54:04.640><c> in</c><00:54:04.800><c> there</c>

00:54:05.109 --> 00:54:05.119 align:start position:0%
all the great products get them in there
 

00:54:05.119 --> 00:54:07.510 align:start position:0%
all the great products get them in there
and<00:54:05.599><c> uh</c><00:54:05.839><c> this</c><00:54:06.000><c> is</c><00:54:06.160><c> the</c><00:54:06.319><c> role</c><00:54:06.559><c> we</c><00:54:06.800><c> will</c><00:54:06.960><c> play</c><00:54:07.200><c> and</c>

00:54:07.510 --> 00:54:07.520 align:start position:0%
and uh this is the role we will play and
 

00:54:07.520 --> 00:54:09.589 align:start position:0%
and uh this is the role we will play and
we<00:54:07.680><c> will</c><00:54:07.920><c> we</c><00:54:08.400><c> are</c><00:54:08.480><c> in</c><00:54:08.640><c> talks</c><00:54:08.880><c> with</c><00:54:09.040><c> everyone</c>

00:54:09.589 --> 00:54:09.599 align:start position:0%
we will we are in talks with everyone
 

00:54:09.599 --> 00:54:13.030 align:start position:0%
we will we are in talks with everyone
and<00:54:09.920><c> uh</c><00:54:10.079><c> to</c><00:54:10.240><c> do</c><00:54:10.400><c> this</c><00:54:10.640><c> and</c><00:54:11.680><c> um</c><00:54:12.240><c> it's</c><00:54:12.559><c> all</c><00:54:12.800><c> coming</c>

00:54:13.030 --> 00:54:13.040 align:start position:0%
and uh to do this and um it's all coming
 

00:54:13.040 --> 00:54:15.829 align:start position:0%
and uh to do this and um it's all coming
together<00:54:13.359><c> in</c><00:54:13.599><c> a</c><00:54:13.839><c> quite</c><00:54:14.079><c> wonderful</c><00:54:14.559><c> way</c><00:54:14.960><c> and</c><00:54:15.520><c> um</c>

00:54:15.829 --> 00:54:15.839 align:start position:0%
together in a quite wonderful way and um
 

00:54:15.839 --> 00:54:17.750 align:start position:0%
together in a quite wonderful way and um
it's<00:54:16.079><c> it's</c><00:54:16.160><c> it's</c><00:54:16.640><c> a</c><00:54:16.880><c> super</c><00:54:17.119><c> exciting</c><00:54:17.440><c> time</c><00:54:17.599><c> at</c>

00:54:17.750 --> 00:54:17.760 align:start position:0%
it's it's it's a super exciting time at
 

00:54:17.760 --> 00:54:19.430 align:start position:0%
it's it's it's a super exciting time at
Shopify.<00:54:18.240><c> I</c><00:54:18.400><c> hope</c><00:54:18.559><c> it's</c><00:54:18.720><c> this</c><00:54:18.960><c> exciting</c><00:54:19.359><c> time</c>

00:54:19.430 --> 00:54:19.440 align:start position:0%
Shopify. I hope it's this exciting time
 

00:54:19.440 --> 00:54:22.870 align:start position:0%
Shopify. I hope it's this exciting time
to<00:54:19.599><c> be</c><00:54:19.760><c> on</c><00:54:20.000><c> Shopify</c><00:54:20.559><c> and</c><00:54:21.040><c> uh</c><00:54:21.599><c> um</c><00:54:22.240><c> yeah,</c>

00:54:22.870 --> 00:54:22.880 align:start position:0%
to be on Shopify and uh um yeah,
 

00:54:22.880 --> 00:54:24.549 align:start position:0%
to be on Shopify and uh um yeah,
Vanessa,<00:54:23.280><c> I</c><00:54:23.440><c> can't</c><00:54:23.599><c> wait</c><00:54:23.760><c> what</c><00:54:23.920><c> what</c><00:54:24.240><c> you</c><00:54:24.400><c> will</c>

00:54:24.549 --> 00:54:24.559 align:start position:0%
Vanessa, I can't wait what what you will
 

00:54:24.559 --> 00:54:27.349 align:start position:0%
Vanessa, I can't wait what what you will
do<00:54:24.720><c> next</c><00:54:25.040><c> for</c>

00:54:27.349 --> 00:54:27.359 align:start position:0%
do next for
 

00:54:27.359 --> 00:54:29.510 align:start position:0%
do next for
&gt;&gt; and<00:54:28.000><c> wrap</c><00:54:29.119><c> many.</c>

00:54:29.510 --> 00:54:29.520 align:start position:0%
&gt;&gt; and wrap many.
 

00:54:29.520 --> 00:54:30.630 align:start position:0%
&gt;&gt; and wrap many.
&gt;&gt; All right.<00:54:29.680><c> Well,</c><00:54:29.839><c> thanks</c><00:54:30.079><c> to</c><00:54:30.160><c> everyone</c><00:54:30.480><c> for</c>

00:54:30.630 --> 00:54:30.640 align:start position:0%
&gt;&gt; All right. Well, thanks to everyone for
 

00:54:30.640 --> 00:54:32.630 align:start position:0%
&gt;&gt; All right. Well, thanks to everyone for
joining<00:54:30.880><c> us</c><00:54:31.440><c> on</c><00:54:31.680><c> this</c><00:54:31.920><c> stream.</c><00:54:32.240><c> If</c><00:54:32.400><c> you</c><00:54:32.559><c> want</c>

00:54:32.630 --> 00:54:32.640 align:start position:0%
joining us on this stream. If you want
 

00:54:32.640 --> 00:54:33.829 align:start position:0%
joining us on this stream. If you want
to<00:54:32.720><c> check</c><00:54:32.880><c> out</c><00:54:33.040><c> the</c><00:54:33.280><c> edition,</c><00:54:33.599><c> go</c><00:54:33.680><c> to</c>

00:54:33.829 --> 00:54:33.839 align:start position:0%
to check out the edition, go to
 

00:54:33.839 --> 00:54:36.790 align:start position:0%
to check out the edition, go to
shop.com/additions2026,

00:54:36.790 --> 00:54:36.800 align:start position:0%
shop.com/additions2026,
 

00:54:36.800 --> 00:54:38.309 align:start position:0%
shop.com/additions2026,
but<00:54:36.960><c> you</c><00:54:37.119><c> can</c><00:54:37.200><c> see</c><00:54:37.359><c> all</c><00:54:37.520><c> the</c><00:54:37.680><c> additions</c><00:54:38.000><c> at</c><00:54:38.160><c> the</c>

00:54:38.309 --> 00:54:38.319 align:start position:0%
but you can see all the additions at the
 

00:54:38.319 --> 00:54:41.750 align:start position:0%
but you can see all the additions at the
editions<00:54:38.960><c> website.</c><00:54:39.520><c> And</c><00:54:39.680><c> as</c><00:54:40.400><c> it</c><00:54:40.559><c> is,</c><00:54:41.119><c> uh</c><00:54:41.359><c> as</c><00:54:41.599><c> we</c>

00:54:41.750 --> 00:54:41.760 align:start position:0%
editions website. And as it is, uh as we
 

00:54:41.760 --> 00:54:43.750 align:start position:0%
editions website. And as it is, uh as we
say,<00:54:42.559><c> this</c><00:54:42.800><c> is</c><00:54:42.880><c> a</c><00:54:43.040><c> new</c><00:54:43.200><c> world</c><00:54:43.359><c> of</c><00:54:43.520><c> commerce</c>

00:54:43.750 --> 00:54:43.760 align:start position:0%
say, this is a new world of commerce
 

00:54:43.760 --> 00:54:45.190 align:start position:0%
say, this is a new world of commerce
that<00:54:43.920><c> is</c><00:54:44.000><c> awaiting</c><00:54:44.400><c> you.</c><00:54:44.720><c> And</c><00:54:44.960><c> the</c>

00:54:45.190 --> 00:54:45.200 align:start position:0%
that is awaiting you. And the
 

00:54:45.200 --> 00:54:46.950 align:start position:0%
that is awaiting you. And the
renaissance<00:54:45.680><c> is</c><00:54:45.920><c> here.</c><00:54:46.480><c> Thank</c><00:54:46.640><c> you</c><00:54:46.800><c> for</c>

00:54:46.950 --> 00:54:46.960 align:start position:0%
renaissance is here. Thank you for
 

00:54:46.960 --> 00:54:49.190 align:start position:0%
renaissance is here. Thank you for
joining<00:54:47.200><c> us</c><00:54:47.359><c> for</c><00:54:47.520><c> the</c><00:54:47.680><c> Renaissance</c><00:54:48.400><c> edition.</c>

00:54:49.190 --> 00:54:49.200 align:start position:0%
joining us for the Renaissance edition.
 

00:54:49.200 --> 00:54:50.630 align:start position:0%
joining us for the Renaissance edition.
That<00:54:49.440><c> was</c><00:54:49.520><c> really</c><00:54:49.760><c> fun.</c>

00:54:50.630 --> 00:54:50.640 align:start position:0%
That was really fun.
 

00:54:50.640 --> 00:54:51.990 align:start position:0%
That was really fun.
&gt;&gt; That<00:54:50.880><c> was</c><00:54:51.040><c> awesome.</c><00:54:51.440><c> Great</c><00:54:51.760><c> work.</c>

00:54:51.990 --> 00:54:52.000 align:start position:0%
&gt;&gt; That was awesome. Great work.
 

00:54:52.000 --> 00:54:54.743 align:start position:0%
&gt;&gt; That was awesome. Great work.
&gt;&gt; See<00:54:52.160><c> you</c><00:54:52.240><c> all.</c><00:54:52.723><c> [snorts]</c>
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