쇼핑몰'만'마케팅합니다
내용
[subtitle-meta] lang=en auto=True
If someone who receives 100,000 won until this month
takes on a big concert advertisement and only sees 10,000 won next
month, there is
no point in borrowing that fame of an influencer anymore.
There are CEOs who ask if they need to buy the right to vindication, but the
truth is, even if someone is attached to you, you don't know who they are
. To
put it a bit more directly, I think the era of trying to eat every time
[Music]
[Music] and
depicting the influence of Fluenta is
over. These days, every
brand is getting sponsorships, and with so
many influencers doing it,
even if a product has "so-and-so's pick" on it,
you honestly don't know who it is. And when we
look at the materials that actually yield results in our advertising, there are surprisingly many more
natural-looking materials rather than high-quality ones
. But
what exactly is a natural material? The
image I saw on Instagram. That is because
Instagram itself is
n't a place for viewing ads, so natural
images make it much easier to upload photos of myself wearing the outfit, and there is
no resistance when encountering that content
. But these days, if a brand becomes successful because someone wore it,
all brands are
determined to rely on that person, so it seems like some brands do
n't have their own exclusive partner. To
add to that, there are
also CEOs who ask if they need to purchase the right to use a name.
What exactly is the right to use a name? It is like
buying the name of the pick with money when picking someone. That is
really necessary. I do
n't think it's necessary. Because I don't know what it is
. So, if you really are going to
use it, you should really sell it off completely.
Unless it's someone everyone knows, I honestly think that things like "who wore it" are meaningless these days
. I’ve seen
too many cases lately where people like that don’t actually produce results,
so I’ve decided that it’s much better to do 100 shoots
rather than spending my entire budget on one gold shot this season. There are
n’t as many blue followers as I expected, and I’ve also noticed that the
unit price is getting too high compared to the quality. There are also issues like clients
not accommodating schedules or the photos not turning out the way
I envisioned. Since the risk of
meeting schedules has become too great, and
since I just need the photos to look natural anyway, I tend to think that
sharing models and shooting it myself is a really
good approach these days
. That makes sense, since as long as the
past material is useful, that’s all that matters
.
The point is that borrowing the fame of Influence is
meaningless now.
Since the expression "really good" is used,
there is a tendency for people to get fixated on the idea of sponsoring a good person, but rather than that being the point, the concept of a "really
good person" is usually what the flower shop's custom is
tailored to
. But then, people
ask if we need to buy things like "so-and-so picks" to use, but there
is no such thing as fame; what
matters more is the quality of the content itself. The
most important thing is how good the photo is.
To put it a bit more directly, the appearance was the
best part, but if
not that, the photo itself is important—whether it has a composition with tension or a background that
fits my reading style. In this
way, the photo is more important than the influence of influence
. When we
talk about "micro,"
what is the standard based on the number of floors? Usually, it takes a
long time between 5 and 10,000 people
.
These days, even if the prices are lower, there are actually
many good photographers, so from that point on, the focus is on the actual number of people looking at the photos rather than famous ones. However, the
fees for these photographers are
rising so unreasonably these days that I feel like I’d rather just
take the photos myself than pay that money.
The person who received 100,000 won last month received a big concert
advertisement and said they would only be doing it the following month
. Of course, it is fortunate if that person gets a good
rating when using it for advertising, but there are
many cases where they don't.
So, rather than writing it all at once,
I think the director encourages you to divide it up as much as possible to increase the amount of content itself. I
always say that the actual performance and quality of the materials aren't
that high
. It’s not as flexible as we think; you
really need to use famous celebrities or
influencers to get results. It really just works with
photos
. How are the Is obtained in that way
utilized? I tend to just
use it as is. When you look at
the study materials, since the brand isn't visible, people think that things like "Woojinja" or cool phrases need to be included. However, if that is the case, I tend to tell them that if it is going to look like an advertisement, they should
make it so obviously an ad that people can't help but buy it.
Otherwise, I
suggest just making it as natural as possible
.
There are also cases where the coffee is fully included. It
goes at the very top. I think the purpose of that is for
our products to be attractive and for the
brand to have everyone like this.
Aside from that, how should I explain mutual growth? I mean, it doesn't seem like
this is right, and I don't think they'll
look at it anyway. So, is the
brand still mainly lookbook-based
?
No. Now, almost all platforms do the
same; they don't really use lookbooks and always
use sponsored images or natural shots. It’s not like the season below
. It is there,
but
I think they are suggesting that we relax a bit now.
We will differentiate ourselves to consumers through lookbooks. If you
say you want to make an impact with Lubook, the
budget actually goes up too much these days.
But that image only
shows our brand image briefly at the beginning, so it's
difficult for me to use it for promotion
. Since images on Instagram are instantly recognizable as
advertisements,
I think the trend these days is to just shoot them with minimal cost since they are going to be used for ads anyway, and then use the remaining budget for expansion or revising the content.
And these days, since everyone talks about using AI, there is
a lot of talk about AI. While
AI Tetsu is actually being used as advertising material, it is
still realistically difficult to use it where the face appears. They often
crop the face out and just
use the visual effects, and when that happens, big
content tends not to come out. Like the content where the
finger appeared, the Knuckle Wisa, right? It
seems like content where the key isn't showing up isn't yielding results yet. yes. At that time, we
felt that the feminine aspect could be accepted a little more
. Regarding this content
[Music]
원문 자막 펼치기
WEBVTT Kind: captions Language: en 00:00:00.120 --> 00:00:02.470 align:start position:0% If <00:00:00.374><c>someone </c><00:00:00.628><c>who </c><00:00:00.882><c>receives </c><00:00:01.136><c>100,000 </c><00:00:01.390><c>won </c><00:00:01.644><c>until </c><00:00:01.898><c>this </c><00:00:02.152><c>month</c> 00:00:02.470 --> 00:00:02.480 align:start position:0% If someone who receives 100,000 won until this month 00:00:02.480 --> 00:00:04.269 align:start position:0% If someone who receives 100,000 won until this month takes <00:00:02.621><c>on </c><00:00:02.762><c>a </c><00:00:02.903><c>big </c><00:00:03.044><c>concert </c><00:00:03.185><c>advertisement </c><00:00:03.326><c>and </c><00:00:03.467><c>only </c><00:00:03.608><c>sees </c><00:00:03.749><c>10,000 </c><00:00:03.890><c>won </c><00:00:04.031><c>next</c> 00:00:04.269 --> 00:00:04.279 align:start position:0% takes on a big concert advertisement and only sees 10,000 won next 00:00:04.279 --> 00:00:06.869 align:start position:0% takes on a big concert advertisement and only sees 10,000 won next month, <00:00:04.819><c>there </c><00:00:05.359><c>is</c> 00:00:06.869 --> 00:00:06.879 align:start position:0% month, there is 00:00:06.879 --> 00:00:07.909 align:start position:0% month, there is 00:00:07.909 --> 00:00:10.110 align:start position:0% 00:00:10.110 --> 00:00:10.120 align:start position:0% 00:00:10.120 --> 00:00:11.789 align:start position:0% no <00:00:10.275><c>point </c><00:00:10.430><c>in </c><00:00:10.585><c>borrowing </c><00:00:10.740><c>that </c><00:00:10.895><c>fame </c><00:00:11.050><c>of </c><00:00:11.205><c>an </c><00:00:11.360><c>influencer </c><00:00:11.515><c>anymore.</c> 00:00:11.789 --> 00:00:11.799 align:start position:0% no point in borrowing that fame of an influencer anymore. 00:00:11.799 --> 00:00:13.709 align:start position:0% no point in borrowing that fame of an influencer anymore. There <00:00:11.897><c>are </c><00:00:11.995><c>CEOs </c><00:00:12.093><c>who </c><00:00:12.191><c>ask </c><00:00:12.289><c>if </c><00:00:12.387><c>they </c><00:00:12.485><c>need </c><00:00:12.583><c>to </c><00:00:12.681><c>buy </c><00:00:12.779><c>the </c><00:00:12.877><c>right </c><00:00:12.975><c>to </c><00:00:13.073><c>vindication, </c><00:00:13.171><c>but </c><00:00:13.269><c>the</c> 00:00:13.709 --> 00:00:13.719 align:start position:0% There are CEOs who ask if they need to buy the right to vindication, but the 00:00:13.719 --> 00:00:16.070 align:start position:0% There are CEOs who ask if they need to buy the right to vindication, but the truth <00:00:13.861><c>is, </c><00:00:14.003><c>even </c><00:00:14.145><c>if </c><00:00:14.287><c>someone </c><00:00:14.429><c>is </c><00:00:14.571><c>attached </c><00:00:14.713><c>to </c><00:00:14.855><c>you, </c><00:00:14.997><c>you </c><00:00:15.139><c>don't </c><00:00:15.281><c>know </c><00:00:15.423><c>who </c><00:00:15.565><c>they </c><00:00:15.707><c>are</c> 00:00:16.070 --> 00:00:16.080 align:start position:0% truth is, even if someone is attached to you, you don't know who they are 00:00:16.080 --> 00:00:17.830 align:start position:0% truth is, even if someone is attached to you, you don't know who they are . <00:00:17.199><c>To</c> 00:00:17.830 --> 00:00:17.840 align:start position:0% . To 00:00:17.840 --> 00:00:20.950 align:start position:0% . To put <00:00:17.960><c>it </c><00:00:18.080><c>a </c><00:00:18.200><c>bit </c><00:00:18.320><c>more </c><00:00:18.440><c>directly, </c><00:00:18.560><c>I </c><00:00:18.680><c>think </c><00:00:18.800><c>the </c><00:00:18.920><c>era </c><00:00:19.040><c>of </c><00:00:19.160><c>trying </c><00:00:19.280><c>to </c><00:00:19.400><c>eat </c><00:00:19.520><c>every </c><00:00:19.640><c>time</c> 00:00:20.950 --> 00:00:20.960 align:start position:0% put it a bit more directly, I think the era of trying to eat every time 00:00:20.960 --> 00:00:25.535 align:start position:0% put it a bit more directly, I think the era of trying to eat every time [Music] 00:00:25.535 --> 00:00:25.545 align:start position:0% 00:00:25.545 --> 00:00:32.470 align:start position:0% [Music] and 00:00:32.470 --> 00:00:32.480 align:start position:0% 00:00:32.480 --> 00:00:34.670 align:start position:0% depicting <00:00:32.824><c>the </c><00:00:33.168><c>influence </c><00:00:33.512><c>of </c><00:00:33.856><c>Fluenta </c><00:00:34.200><c>is</c> 00:00:34.670 --> 00:00:34.680 align:start position:0% depicting the influence of Fluenta is 00:00:34.680 --> 00:00:36.910 align:start position:0% depicting the influence of Fluenta is over. <00:00:35.293><c>These </c><00:00:35.906><c>days, </c><00:00:36.519><c>every</c> 00:00:36.910 --> 00:00:36.920 align:start position:0% over. These days, every 00:00:36.920 --> 00:00:39.030 align:start position:0% over. These days, every brand <00:00:37.226><c>is </c><00:00:37.532><c>getting </c><00:00:37.838><c>sponsorships, </c><00:00:38.144><c>and </c><00:00:38.450><c>with </c><00:00:38.756><c>so</c> 00:00:39.030 --> 00:00:39.040 align:start position:0% brand is getting sponsorships, and with so 00:00:39.040 --> 00:00:41.069 align:start position:0% brand is getting sponsorships, and with so many <00:00:39.640><c>influencers </c><00:00:40.240><c>doing </c><00:00:40.840><c>it,</c> 00:00:41.069 --> 00:00:41.079 align:start position:0% many influencers doing it, 00:00:41.079 --> 00:00:43.549 align:start position:0% many influencers doing it, even <00:00:41.359><c>if </c><00:00:41.639><c>a </c><00:00:41.919><c>product </c><00:00:42.199><c>has </c><00:00:42.479><c>"so-and-so's </c><00:00:42.759><c>pick" </c><00:00:43.039><c>on </c><00:00:43.319><c>it,</c> 00:00:43.549 --> 00:00:43.559 align:start position:0% even if a product has "so-and-so's pick" on it, 00:00:43.559 --> 00:00:45.549 align:start position:0% even if a product has "so-and-so's pick" on it, you <00:00:43.750><c>honestly </c><00:00:43.941><c>don't </c><00:00:44.132><c>know </c><00:00:44.323><c>who </c><00:00:44.514><c>it </c><00:00:44.705><c>is. </c><00:00:44.896><c>And </c><00:00:45.087><c>when </c><00:00:45.278><c>we</c> 00:00:45.549 --> 00:00:47.389 align:start position:0% you honestly don't know who it is. And when we 00:00:47.389 --> 00:00:47.399 align:start position:0% 00:00:47.399 --> 00:00:50.590 align:start position:0% look <00:00:47.559><c>at </c><00:00:47.719><c>the </c><00:00:47.879><c>materials </c><00:00:48.039><c>that </c><00:00:48.199><c>actually </c><00:00:48.359><c>yield </c><00:00:48.519><c>results </c><00:00:48.679><c>in </c><00:00:48.839><c>our </c><00:00:48.999><c>advertising, </c><00:00:49.159><c>there </c><00:00:49.319><c>are </c><00:00:49.479><c>surprisingly </c><00:00:49.639><c>many </c><00:00:49.799><c>more</c> 00:00:50.590 --> 00:00:50.600 align:start position:0% look at the materials that actually yield results in our advertising, there are surprisingly many more 00:00:50.600 --> 00:00:52.869 align:start position:0% look at the materials that actually yield results in our advertising, there are surprisingly many more natural-looking <00:00:50.936><c>materials </c><00:00:51.272><c>rather </c><00:00:51.608><c>than </c><00:00:51.944><c>high-quality </c><00:00:52.280><c>ones</c> 00:00:52.869 --> 00:00:52.879 align:start position:0% natural-looking materials rather than high-quality ones 00:00:52.879 --> 00:00:54.549 align:start position:0% natural-looking materials rather than high-quality ones . <00:00:54.280><c>But</c> 00:00:54.549 --> 00:00:54.559 align:start position:0% . But 00:00:54.559 --> 00:00:56.470 align:start position:0% . But what <00:00:54.819><c>exactly </c><00:00:55.079><c>is </c><00:00:55.339><c>a </c><00:00:55.599><c>natural </c><00:00:55.859><c>material? </c><00:00:56.119><c>The</c> 00:00:56.470 --> 00:00:56.480 align:start position:0% what exactly is a natural material? The 00:00:56.480 --> 00:00:58.590 align:start position:0% what exactly is a natural material? The image <00:00:56.748><c>I </c><00:00:57.016><c>saw </c><00:00:57.284><c>on </c><00:00:57.552><c>Instagram. </c><00:00:57.820><c>That </c><00:00:58.088><c>is </c><00:00:58.356><c>because</c> 00:00:58.590 --> 00:00:58.600 align:start position:0% image I saw on Instagram. That is because 00:00:58.600 --> 00:01:01.029 align:start position:0% image I saw on Instagram. That is because Instagram <00:00:59.499><c>itself </c><00:01:00.398><c>is</c> 00:01:01.029 --> 00:01:01.039 align:start position:0% Instagram itself is 00:01:01.039 --> 00:01:02.869 align:start position:0% Instagram itself is n't <00:01:01.216><c>a </c><00:01:01.393><c>place </c><00:01:01.570><c>for </c><00:01:01.747><c>viewing </c><00:01:01.924><c>ads, </c><00:01:02.101><c>so </c><00:01:02.278><c>natural</c> 00:01:02.869 --> 00:01:02.879 align:start position:0% n't a place for viewing ads, so natural 00:01:02.879 --> 00:01:04.750 align:start position:0% n't a place for viewing ads, so natural images <00:01:02.975><c>make </c><00:01:03.071><c>it </c><00:01:03.167><c>much </c><00:01:03.263><c>easier </c><00:01:03.359><c>to </c><00:01:03.455><c>upload </c><00:01:03.551><c>photos </c><00:01:03.647><c>of </c><00:01:03.743><c>myself </c><00:01:03.839><c>wearing </c><00:01:03.935><c>the </c><00:01:04.031><c>outfit, </c><00:01:04.127><c>and </c><00:01:04.223><c>there </c><00:01:04.319><c>is</c> 00:01:04.750 --> 00:01:07.230 align:start position:0% images make it much easier to upload photos of myself wearing the outfit, and there is 00:01:07.230 --> 00:01:07.240 align:start position:0% 00:01:07.240 --> 00:01:08.670 align:start position:0% no <00:01:07.479><c>resistance </c><00:01:07.718><c>when </c><00:01:07.957><c>encountering </c><00:01:08.196><c>that </c><00:01:08.435><c>content</c> 00:01:08.670 --> 00:01:08.680 align:start position:0% no resistance when encountering that content 00:01:08.680 --> 00:01:10.870 align:start position:0% no resistance when encountering that content . <00:01:08.829><c>But </c><00:01:08.978><c>these </c><00:01:09.127><c>days, </c><00:01:09.276><c>if </c><00:01:09.425><c>a </c><00:01:09.574><c>brand </c><00:01:09.723><c>becomes </c><00:01:09.872><c>successful </c><00:01:10.021><c>because </c><00:01:10.170><c>someone </c><00:01:10.319><c>wore </c><00:01:10.468><c>it,</c> 00:01:10.870 --> 00:01:10.880 align:start position:0% . But these days, if a brand becomes successful because someone wore it, 00:01:10.880 --> 00:01:12.990 align:start position:0% . But these days, if a brand becomes successful because someone wore it, all <00:01:11.640><c>brands </c><00:01:12.400><c>are</c> 00:01:12.990 --> 00:01:13.000 align:start position:0% all brands are 00:01:13.000 --> 00:01:15.270 align:start position:0% all brands are determined <00:01:13.173><c>to </c><00:01:13.346><c>rely </c><00:01:13.519><c>on </c><00:01:13.692><c>that </c><00:01:13.865><c>person, </c><00:01:14.038><c>so </c><00:01:14.211><c>it </c><00:01:14.384><c>seems </c><00:01:14.557><c>like </c><00:01:14.730><c>some </c><00:01:14.903><c>brands </c><00:01:15.076><c>do</c> 00:01:15.270 --> 00:01:15.280 align:start position:0% determined to rely on that person, so it seems like some brands do 00:01:15.280 --> 00:01:17.149 align:start position:0% determined to rely on that person, so it seems like some brands do n't <00:01:15.566><c>have </c><00:01:15.852><c>their </c><00:01:16.138><c>own </c><00:01:16.424><c>exclusive </c><00:01:16.710><c>partner. </c><00:01:16.996><c>To</c> 00:01:17.149 --> 00:01:17.159 align:start position:0% n't have their own exclusive partner. To 00:01:17.159 --> 00:01:19.149 align:start position:0% n't have their own exclusive partner. To 00:01:19.149 --> 00:01:19.159 align:start position:0% 00:01:19.159 --> 00:01:20.990 align:start position:0% add <00:01:19.469><c>to </c><00:01:19.779><c>that, </c><00:01:20.089><c>there </c><00:01:20.399><c>are</c> 00:01:20.990 --> 00:01:21.000 align:start position:0% add to that, there are 00:01:21.000 --> 00:01:22.749 align:start position:0% add to that, there are also <00:01:21.077><c>CEOs </c><00:01:21.154><c>who </c><00:01:21.231><c>ask </c><00:01:21.308><c>if </c><00:01:21.385><c>they </c><00:01:21.462><c>need </c><00:01:21.539><c>to </c><00:01:21.616><c>purchase </c><00:01:21.693><c>the </c><00:01:21.770><c>right </c><00:01:21.847><c>to </c><00:01:21.924><c>use </c><00:01:22.001><c>a </c><00:01:22.078><c>name.</c> 00:01:22.749 --> 00:01:22.759 align:start position:0% also CEOs who ask if they need to purchase the right to use a name. 00:01:22.759 --> 00:01:24.789 align:start position:0% also CEOs who ask if they need to purchase the right to use a name. What <00:01:22.919><c>exactly </c><00:01:23.079><c>is </c><00:01:23.239><c>the </c><00:01:23.399><c>right </c><00:01:23.559><c>to </c><00:01:23.719><c>use </c><00:01:23.879><c>a </c><00:01:24.039><c>name? </c><00:01:24.199><c>It </c><00:01:24.359><c>is </c><00:01:24.519><c>like</c> 00:01:24.789 --> 00:01:27.109 align:start position:0% What exactly is the right to use a name? It is like 00:01:27.109 --> 00:01:27.119 align:start position:0% 00:01:27.119 --> 00:01:30.030 align:start position:0% buying <00:01:27.332><c>the </c><00:01:27.545><c>name </c><00:01:27.758><c>of </c><00:01:27.971><c>the </c><00:01:28.184><c>pick </c><00:01:28.397><c>with </c><00:01:28.610><c>money </c><00:01:28.823><c>when </c><00:01:29.036><c>picking </c><00:01:29.249><c>someone. </c><00:01:29.462><c>That </c><00:01:29.675><c>is</c> 00:01:30.030 --> 00:01:30.040 align:start position:0% buying the name of the pick with money when picking someone. That is 00:01:30.040 --> 00:01:30.870 align:start position:0% buying the name of the pick with money when picking someone. That is really <00:01:30.106><c>necessary. </c><00:01:30.172><c>I </c><00:01:30.238><c>do</c> 00:01:30.870 --> 00:01:30.880 align:start position:0% really necessary. I do 00:01:30.880 --> 00:01:32.870 align:start position:0% really necessary. I do n't <00:01:31.007><c>think </c><00:01:31.134><c>it's </c><00:01:31.261><c>necessary. </c><00:01:31.388><c>Because </c><00:01:31.515><c>I </c><00:01:31.642><c>don't </c><00:01:31.769><c>know </c><00:01:31.896><c>what </c><00:01:32.023><c>it </c><00:01:32.150><c>is</c> 00:01:32.870 --> 00:01:32.880 align:start position:0% n't think it's necessary. Because I don't know what it is 00:01:32.880 --> 00:01:34.749 align:start position:0% n't think it's necessary. Because I don't know what it is . <00:01:33.074><c>So, </c><00:01:33.268><c>if </c><00:01:33.462><c>you </c><00:01:33.656><c>really </c><00:01:33.850><c>are </c><00:01:34.044><c>going </c><00:01:34.238><c>to</c> 00:01:34.749 --> 00:01:34.759 align:start position:0% . So, if you really are going to 00:01:34.759 --> 00:01:36.469 align:start position:0% . So, if you really are going to use <00:01:34.939><c>it, </c><00:01:35.119><c>you </c><00:01:35.299><c>should </c><00:01:35.479><c>really </c><00:01:35.659><c>sell </c><00:01:35.839><c>it </c><00:01:36.019><c>off </c><00:01:36.199><c>completely.</c> 00:01:36.469 --> 00:01:38.630 align:start position:0% use it, you should really sell it off completely. 00:01:38.630 --> 00:01:38.640 align:start position:0% 00:01:38.640 --> 00:01:40.870 align:start position:0% Unless <00:01:38.755><c>it's </c><00:01:38.870><c>someone </c><00:01:38.985><c>everyone </c><00:01:39.100><c>knows, </c><00:01:39.215><c>I </c><00:01:39.330><c>honestly </c><00:01:39.445><c>think </c><00:01:39.560><c>that </c><00:01:39.675><c>things </c><00:01:39.790><c>like </c><00:01:39.905><c>"who </c><00:01:40.020><c>wore </c><00:01:40.135><c>it" </c><00:01:40.250><c>are </c><00:01:40.365><c>meaningless </c><00:01:40.480><c>these </c><00:01:40.595><c>days</c> 00:01:40.870 --> 00:01:41.830 align:start position:0% Unless it's someone everyone knows, I honestly think that things like "who wore it" are meaningless these days 00:01:41.830 --> 00:01:41.840 align:start position:0% 00:01:41.840 --> 00:01:43.990 align:start position:0% . <00:01:42.799><c>I’ve </c><00:01:43.758><c>seen</c> 00:01:43.990 --> 00:01:44.000 align:start position:0% . I’ve seen 00:01:44.000 --> 00:01:45.469 align:start position:0% . I’ve seen too <00:01:44.109><c>many </c><00:01:44.218><c>cases </c><00:01:44.327><c>lately </c><00:01:44.436><c>where </c><00:01:44.545><c>people </c><00:01:44.654><c>like </c><00:01:44.763><c>that </c><00:01:44.872><c>don’t </c><00:01:44.981><c>actually </c><00:01:45.090><c>produce </c><00:01:45.199><c>results,</c> 00:01:45.469 --> 00:01:45.479 align:start position:0% too many cases lately where people like that don’t actually produce results, 00:01:45.479 --> 00:01:47.950 align:start position:0% too many cases lately where people like that don’t actually produce results, so <00:01:45.683><c>I’ve </c><00:01:45.887><c>decided </c><00:01:46.091><c>that </c><00:01:46.295><c>it’s </c><00:01:46.499><c>much </c><00:01:46.703><c>better </c><00:01:46.907><c>to </c><00:01:47.111><c>do </c><00:01:47.315><c>100 </c><00:01:47.519><c>shoots</c> 00:01:47.950 --> 00:01:47.960 align:start position:0% so I’ve decided that it’s much better to do 100 shoots 00:01:47.960 --> 00:01:50.510 align:start position:0% so I’ve decided that it’s much better to do 100 shoots rather <00:01:48.098><c>than </c><00:01:48.236><c>spending </c><00:01:48.374><c>my </c><00:01:48.512><c>entire </c><00:01:48.650><c>budget </c><00:01:48.788><c>on </c><00:01:48.926><c>one </c><00:01:49.064><c>gold </c><00:01:49.202><c>shot </c><00:01:49.340><c>this </c><00:01:49.478><c>season. </c><00:01:49.616><c>There </c><00:01:49.754><c>are</c> 00:01:50.510 --> 00:01:51.830 align:start position:0% rather than spending my entire budget on one gold shot this season. There are 00:01:51.830 --> 00:01:54.069 align:start position:0% 00:01:54.069 --> 00:01:54.079 align:start position:0% 00:01:54.079 --> 00:01:56.389 align:start position:0% n’t <00:01:54.208><c>as </c><00:01:54.337><c>many </c><00:01:54.466><c>blue </c><00:01:54.595><c>followers </c><00:01:54.724><c>as </c><00:01:54.853><c>I </c><00:01:54.982><c>expected, </c><00:01:55.111><c>and </c><00:01:55.240><c>I’ve </c><00:01:55.369><c>also </c><00:01:55.498><c>noticed </c><00:01:55.627><c>that </c><00:01:55.756><c>the</c> 00:01:56.389 --> 00:01:56.399 align:start position:0% n’t as many blue followers as I expected, and I’ve also noticed that the 00:01:56.399 --> 00:01:58.469 align:start position:0% n’t as many blue followers as I expected, and I’ve also noticed that the unit <00:01:56.505><c>price </c><00:01:56.611><c>is </c><00:01:56.717><c>getting </c><00:01:56.823><c>too </c><00:01:56.929><c>high </c><00:01:57.035><c>compared </c><00:01:57.141><c>to </c><00:01:57.247><c>the </c><00:01:57.353><c>quality. </c><00:01:57.459><c>There </c><00:01:57.565><c>are </c><00:01:57.671><c>also </c><00:01:57.777><c>issues </c><00:01:57.883><c>like </c><00:01:57.989><c>clients</c> 00:01:58.469 --> 00:01:58.479 align:start position:0% unit price is getting too high compared to the quality. There are also issues like clients 00:01:58.479 --> 00:02:00.149 align:start position:0% unit price is getting too high compared to the quality. There are also issues like clients not <00:01:58.619><c>accommodating </c><00:01:58.759><c>schedules </c><00:01:58.899><c>or </c><00:01:59.039><c>the </c><00:01:59.179><c>photos </c><00:01:59.319><c>not </c><00:01:59.459><c>turning </c><00:01:59.599><c>out </c><00:01:59.739><c>the </c><00:01:59.879><c>way</c> 00:02:00.149 --> 00:02:00.159 align:start position:0% not accommodating schedules or the photos not turning out the way 00:02:00.159 --> 00:02:02.389 align:start position:0% not accommodating schedules or the photos not turning out the way I <00:02:00.567><c>envisioned. </c><00:02:00.975><c>Since </c><00:02:01.383><c>the </c><00:02:01.791><c>risk </c><00:02:02.199><c>of</c> 00:02:02.389 --> 00:02:04.749 align:start position:0% I envisioned. Since the risk of 00:02:04.749 --> 00:02:04.759 align:start position:0% 00:02:04.759 --> 00:02:07.069 align:start position:0% meeting <00:02:05.085><c>schedules </c><00:02:05.411><c>has </c><00:02:05.737><c>become </c><00:02:06.063><c>too </c><00:02:06.389><c>great, </c><00:02:06.715><c>and</c> 00:02:07.069 --> 00:02:09.430 align:start position:0% meeting schedules has become too great, and 00:02:09.430 --> 00:02:09.440 align:start position:0% 00:02:09.440 --> 00:02:12.030 align:start position:0% since <00:02:09.594><c>I </c><00:02:09.748><c>just </c><00:02:09.902><c>need </c><00:02:10.056><c>the </c><00:02:10.210><c>photos </c><00:02:10.364><c>to </c><00:02:10.518><c>look </c><00:02:10.672><c>natural </c><00:02:10.826><c>anyway, </c><00:02:10.980><c>I </c><00:02:11.134><c>tend </c><00:02:11.288><c>to </c><00:02:11.442><c>think </c><00:02:11.596><c>that</c> 00:02:12.030 --> 00:02:12.040 align:start position:0% since I just need the photos to look natural anyway, I tend to think that 00:02:12.040 --> 00:02:13.990 align:start position:0% since I just need the photos to look natural anyway, I tend to think that sharing <00:02:12.225><c>models </c><00:02:12.410><c>and </c><00:02:12.595><c>shooting </c><00:02:12.780><c>it </c><00:02:12.965><c>myself </c><00:02:13.150><c>is </c><00:02:13.335><c>a </c><00:02:13.520><c>really</c> 00:02:13.990 --> 00:02:14.000 align:start position:0% sharing models and shooting it myself is a really 00:02:14.000 --> 00:02:15.670 align:start position:0% sharing models and shooting it myself is a really good <00:02:14.373><c>approach </c><00:02:14.746><c>these </c><00:02:15.119><c>days</c> 00:02:15.670 --> 00:02:15.680 align:start position:0% good approach these days 00:02:15.680 --> 00:02:16.710 align:start position:0% good approach these days . <00:02:15.735><c>That </c><00:02:15.790><c>makes </c><00:02:15.845><c>sense, </c><00:02:15.900><c>since </c><00:02:15.955><c>as </c><00:02:16.010><c>long </c><00:02:16.065><c>as </c><00:02:16.120><c>the</c> 00:02:16.710 --> 00:02:16.720 align:start position:0% . That makes sense, since as long as the 00:02:16.720 --> 00:02:18.990 align:start position:0% . That makes sense, since as long as the past <00:02:17.017><c>material </c><00:02:17.314><c>is </c><00:02:17.611><c>useful, </c><00:02:17.908><c>that’s </c><00:02:18.205><c>all </c><00:02:18.502><c>that </c><00:02:18.799><c>matters</c> 00:02:18.990 --> 00:02:19.000 align:start position:0% past material is useful, that’s all that matters 00:02:19.000 --> 00:02:19.229 align:start position:0% past material is useful, that’s all that matters 00:02:19.229 --> 00:02:19.239 align:start position:0% 00:02:19.239 --> 00:02:21.070 align:start position:0% . 00:02:21.070 --> 00:02:21.080 align:start position:0% . 00:02:21.080 --> 00:02:23.309 align:start position:0% . The <00:02:21.257><c>point </c><00:02:21.434><c>is </c><00:02:21.611><c>that </c><00:02:21.788><c>borrowing </c><00:02:21.965><c>the </c><00:02:22.142><c>fame </c><00:02:22.319><c>of </c><00:02:22.496><c>Influence </c><00:02:22.673><c>is</c> 00:02:23.309 --> 00:02:23.319 align:start position:0% The point is that borrowing the fame of Influence is 00:02:23.319 --> 00:02:25.110 align:start position:0% The point is that borrowing the fame of Influence is meaningless <00:02:24.920><c>now.</c> 00:02:25.110 --> 00:02:27.309 align:start position:0% meaningless now. 00:02:27.309 --> 00:02:27.319 align:start position:0% 00:02:27.319 --> 00:02:29.830 align:start position:0% Since <00:02:27.685><c>the </c><00:02:28.051><c>expression </c><00:02:28.417><c>"really </c><00:02:28.783><c>good" </c><00:02:29.149><c>is </c><00:02:29.515><c>used,</c> 00:02:29.830 --> 00:02:31.990 align:start position:0% Since the expression "really good" is used, 00:02:31.990 --> 00:02:32.000 align:start position:0% 00:02:32.000 --> 00:02:34.390 align:start position:0% there <00:02:32.077><c>is </c><00:02:32.154><c>a </c><00:02:32.231><c>tendency </c><00:02:32.308><c>for </c><00:02:32.385><c>people </c><00:02:32.462><c>to </c><00:02:32.539><c>get </c><00:02:32.616><c>fixated </c><00:02:32.693><c>on </c><00:02:32.770><c>the </c><00:02:32.847><c>idea </c><00:02:32.924><c>of </c><00:02:33.001><c>sponsoring </c><00:02:33.078><c>a </c><00:02:33.155><c>good </c><00:02:33.232><c>person, </c><00:02:33.309><c>but </c><00:02:33.386><c>rather </c><00:02:33.463><c>than </c><00:02:33.540><c>that </c><00:02:33.617><c>being </c><00:02:33.694><c>the </c><00:02:33.771><c>point, </c><00:02:33.848><c>the </c><00:02:33.925><c>concept </c><00:02:34.002><c>of </c><00:02:34.079><c>a </c><00:02:34.156><c>"really</c> 00:02:34.390 --> 00:02:34.400 align:start position:0% there is a tendency for people to get fixated on the idea of sponsoring a good person, but rather than that being the point, the concept of a "really 00:02:34.400 --> 00:02:36.750 align:start position:0% there is a tendency for people to get fixated on the idea of sponsoring a good person, but rather than that being the point, the concept of a "really good <00:02:34.622><c>person" </c><00:02:34.844><c>is </c><00:02:35.066><c>usually </c><00:02:35.288><c>what </c><00:02:35.510><c>the </c><00:02:35.732><c>flower </c><00:02:35.954><c>shop's </c><00:02:36.176><c>custom </c><00:02:36.398><c>is</c> 00:02:36.750 --> 00:02:36.760 align:start position:0% good person" is usually what the flower shop's custom is 00:02:36.760 --> 00:02:37.710 align:start position:0% good person" is usually what the flower shop's custom is tailored <00:02:37.160><c>to</c> 00:02:37.710 --> 00:02:37.720 align:start position:0% tailored to 00:02:37.720 --> 00:02:39.509 align:start position:0% tailored to . <00:02:38.146><c>But </c><00:02:38.572><c>then, </c><00:02:38.998><c>people</c> 00:02:39.509 --> 00:02:41.470 align:start position:0% . But then, people 00:02:41.470 --> 00:02:41.480 align:start position:0% 00:02:41.480 --> 00:02:43.110 align:start position:0% ask <00:02:41.593><c>if </c><00:02:41.706><c>we </c><00:02:41.819><c>need </c><00:02:41.932><c>to </c><00:02:42.045><c>buy </c><00:02:42.158><c>things </c><00:02:42.271><c>like </c><00:02:42.384><c>"so-and-so </c><00:02:42.497><c>picks" </c><00:02:42.610><c>to </c><00:02:42.723><c>use, </c><00:02:42.836><c>but </c><00:02:42.949><c>there</c> 00:02:43.110 --> 00:02:43.120 align:start position:0% ask if we need to buy things like "so-and-so picks" to use, but there 00:02:43.120 --> 00:02:45.470 align:start position:0% ask if we need to buy things like "so-and-so picks" to use, but there is <00:02:43.440><c>no </c><00:02:43.760><c>such </c><00:02:44.080><c>thing </c><00:02:44.400><c>as </c><00:02:44.720><c>fame; </c><00:02:45.040><c>what</c> 00:02:45.470 --> 00:02:45.480 align:start position:0% is no such thing as fame; what 00:02:45.480 --> 00:02:47.390 align:start position:0% is no such thing as fame; what matters <00:02:45.600><c>more </c><00:02:45.720><c>is </c><00:02:45.840><c>the </c><00:02:45.960><c>quality </c><00:02:46.080><c>of </c><00:02:46.200><c>the </c><00:02:46.320><c>content </c><00:02:46.440><c>itself. </c><00:02:46.560><c>The</c> 00:02:47.390 --> 00:02:47.400 align:start position:0% matters more is the quality of the content itself. The 00:02:47.400 --> 00:02:49.670 align:start position:0% matters more is the quality of the content itself. The most <00:02:47.580><c>important </c><00:02:47.760><c>thing </c><00:02:47.940><c>is </c><00:02:48.120><c>how </c><00:02:48.300><c>good </c><00:02:48.480><c>the </c><00:02:48.660><c>photo </c><00:02:48.840><c>is.</c> 00:02:49.670 --> 00:02:49.680 align:start position:0% most important thing is how good the photo is. 00:02:49.680 --> 00:02:52.030 align:start position:0% most important thing is how good the photo is. To <00:02:49.876><c>put </c><00:02:50.072><c>it </c><00:02:50.268><c>a </c><00:02:50.464><c>bit </c><00:02:50.660><c>more </c><00:02:50.856><c>directly, </c><00:02:51.052><c>the </c><00:02:51.248><c>appearance </c><00:02:51.444><c>was </c><00:02:51.640><c>the</c> 00:02:52.030 --> 00:02:52.040 align:start position:0% To put it a bit more directly, the appearance was the 00:02:52.040 --> 00:02:54.190 align:start position:0% To put it a bit more directly, the appearance was the best <00:02:52.666><c>part, </c><00:02:53.292><c>but </c><00:02:53.918><c>if</c> 00:02:54.190 --> 00:02:54.200 align:start position:0% best part, but if 00:02:54.200 --> 00:02:56.149 align:start position:0% best part, but if not <00:02:54.292><c>that, </c><00:02:54.384><c>the </c><00:02:54.476><c>photo </c><00:02:54.568><c>itself </c><00:02:54.660><c>is </c><00:02:54.752><c>important—whether </c><00:02:54.844><c>it </c><00:02:54.936><c>has </c><00:02:55.028><c>a </c><00:02:55.120><c>composition </c><00:02:55.212><c>with </c><00:02:55.304><c>tension </c><00:02:55.396><c>or </c><00:02:55.488><c>a </c><00:02:55.580><c>background </c><00:02:55.672><c>that</c> 00:02:56.149 --> 00:02:58.630 align:start position:0% not that, the photo itself is important—whether it has a composition with tension or a background that 00:02:58.630 --> 00:02:58.640 align:start position:0% 00:02:58.640 --> 00:03:00.949 align:start position:0% fits <00:02:59.040><c>my </c><00:02:59.440><c>reading </c><00:02:59.840><c>style. </c><00:03:00.240><c>In </c><00:03:00.640><c>this</c> 00:03:00.949 --> 00:03:00.959 align:start position:0% fits my reading style. In this 00:03:00.959 --> 00:03:03.229 align:start position:0% fits my reading style. In this way, <00:03:01.159><c>the </c><00:03:01.359><c>photo </c><00:03:01.559><c>is </c><00:03:01.759><c>more </c><00:03:01.959><c>important </c><00:03:02.159><c>than </c><00:03:02.359><c>the </c><00:03:02.559><c>influence </c><00:03:02.759><c>of </c><00:03:02.959><c>influence</c> 00:03:03.229 --> 00:03:03.239 align:start position:0% way, the photo is more important than the influence of influence 00:03:03.239 --> 00:03:05.710 align:start position:0% way, the photo is more important than the influence of influence . <00:03:03.499><c>When </c><00:03:03.759><c>we</c> 00:03:05.710 --> 00:03:05.720 align:start position:0% . When we 00:03:05.720 --> 00:03:08.470 align:start position:0% . When we talk <00:03:06.839><c>about </c><00:03:07.958><c>"micro,"</c> 00:03:08.470 --> 00:03:08.480 align:start position:0% talk about "micro," 00:03:08.480 --> 00:03:10.430 align:start position:0% talk about "micro," what <00:03:08.618><c>is </c><00:03:08.756><c>the </c><00:03:08.894><c>standard </c><00:03:09.032><c>based </c><00:03:09.170><c>on </c><00:03:09.308><c>the </c><00:03:09.446><c>number </c><00:03:09.584><c>of </c><00:03:09.722><c>floors? </c><00:03:09.860><c>Usually, </c><00:03:09.998><c>it </c><00:03:10.136><c>takes </c><00:03:10.274><c>a</c> 00:03:10.430 --> 00:03:10.440 align:start position:0% what is the standard based on the number of floors? Usually, it takes a 00:03:10.440 --> 00:03:11.910 align:start position:0% what is the standard based on the number of floors? Usually, it takes a long <00:03:10.653><c>time </c><00:03:10.866><c>between </c><00:03:11.079><c>5 </c><00:03:11.292><c>and </c><00:03:11.505><c>10,000 </c><00:03:11.718><c>people</c> 00:03:11.910 --> 00:03:11.920 align:start position:0% long time between 5 and 10,000 people 00:03:11.920 --> 00:03:13.309 align:start position:0% long time between 5 and 10,000 people . 00:03:13.309 --> 00:03:13.319 align:start position:0% . 00:03:13.319 --> 00:03:15.670 align:start position:0% . These <00:03:13.539><c>days, </c><00:03:13.759><c>even </c><00:03:13.979><c>if </c><00:03:14.199><c>the </c><00:03:14.419><c>prices </c><00:03:14.639><c>are </c><00:03:14.859><c>lower, </c><00:03:15.079><c>there </c><00:03:15.299><c>are </c><00:03:15.519><c>actually</c> 00:03:15.670 --> 00:03:15.680 align:start position:0% These days, even if the prices are lower, there are actually 00:03:15.680 --> 00:03:17.750 align:start position:0% These days, even if the prices are lower, there are actually many <00:03:15.733><c>good </c><00:03:15.786><c>photographers, </c><00:03:15.839><c>so </c><00:03:15.892><c>from </c><00:03:15.945><c>that </c><00:03:15.998><c>point </c><00:03:16.051><c>on, </c><00:03:16.104><c>the </c><00:03:16.157><c>focus </c><00:03:16.210><c>is </c><00:03:16.263><c>on </c><00:03:16.316><c>the </c><00:03:16.369><c>actual </c><00:03:16.422><c>number </c><00:03:16.475><c>of </c><00:03:16.528><c>people </c><00:03:16.581><c>looking </c><00:03:16.634><c>at </c><00:03:16.687><c>the </c><00:03:16.740><c>photos </c><00:03:16.793><c>rather </c><00:03:16.846><c>than </c><00:03:16.899><c>famous </c><00:03:16.952><c>ones. </c><00:03:17.005><c>However, </c><00:03:17.058><c>the</c> 00:03:17.750 --> 00:03:19.910 align:start position:0% many good photographers, so from that point on, the focus is on the actual number of people looking at the photos rather than famous ones. However, the 00:03:19.910 --> 00:03:19.920 align:start position:0% 00:03:19.920 --> 00:03:21.670 align:start position:0% fees <00:03:20.310><c>for </c><00:03:20.700><c>these </c><00:03:21.090><c>photographers </c><00:03:21.480><c>are</c> 00:03:21.670 --> 00:03:21.680 align:start position:0% fees for these photographers are 00:03:21.680 --> 00:03:23.869 align:start position:0% fees for these photographers are rising <00:03:21.832><c>so </c><00:03:21.984><c>unreasonably </c><00:03:22.136><c>these </c><00:03:22.288><c>days </c><00:03:22.440><c>that </c><00:03:22.592><c>I </c><00:03:22.744><c>feel </c><00:03:22.896><c>like </c><00:03:23.048><c>I’d </c><00:03:23.200><c>rather </c><00:03:23.352><c>just</c> 00:03:23.869 --> 00:03:26.309 align:start position:0% rising so unreasonably these days that I feel like I’d rather just 00:03:26.309 --> 00:03:26.319 align:start position:0% 00:03:26.319 --> 00:03:28.429 align:start position:0% take <00:03:26.484><c>the </c><00:03:26.649><c>photos </c><00:03:26.814><c>myself </c><00:03:26.979><c>than </c><00:03:27.144><c>pay </c><00:03:27.309><c>that </c><00:03:27.474><c>money.</c> 00:03:28.429 --> 00:03:28.439 align:start position:0% take the photos myself than pay that money. 00:03:28.439 --> 00:03:30.710 align:start position:0% take the photos myself than pay that money. The <00:03:28.606><c>person </c><00:03:28.773><c>who </c><00:03:28.940><c>received </c><00:03:29.107><c>100,000 </c><00:03:29.274><c>won </c><00:03:29.441><c>last </c><00:03:29.608><c>month </c><00:03:29.775><c>received </c><00:03:29.942><c>a </c><00:03:30.109><c>big </c><00:03:30.276><c>concert</c> 00:03:30.710 --> 00:03:30.720 align:start position:0% The person who received 100,000 won last month received a big concert 00:03:30.720 --> 00:03:34.429 align:start position:0% The person who received 100,000 won last month received a big concert advertisement <00:03:30.821><c>and </c><00:03:30.922><c>said </c><00:03:31.023><c>they </c><00:03:31.124><c>would </c><00:03:31.225><c>only </c><00:03:31.326><c>be </c><00:03:31.427><c>doing </c><00:03:31.528><c>it </c><00:03:31.629><c>the </c><00:03:31.730><c>following </c><00:03:31.831><c>month</c> 00:03:34.429 --> 00:03:34.439 align:start position:0% advertisement and said they would only be doing it the following month 00:03:34.439 --> 00:03:36.270 align:start position:0% advertisement and said they would only be doing it the following month . <00:03:34.577><c>Of </c><00:03:34.715><c>course, </c><00:03:34.853><c>it </c><00:03:34.991><c>is </c><00:03:35.129><c>fortunate </c><00:03:35.267><c>if </c><00:03:35.405><c>that </c><00:03:35.543><c>person </c><00:03:35.681><c>gets </c><00:03:35.819><c>a </c><00:03:35.957><c>good</c> 00:03:36.270 --> 00:03:36.280 align:start position:0% . Of course, it is fortunate if that person gets a good 00:03:36.280 --> 00:03:38.350 align:start position:0% . Of course, it is fortunate if that person gets a good rating <00:03:36.489><c>when </c><00:03:36.698><c>using </c><00:03:36.907><c>it </c><00:03:37.116><c>for </c><00:03:37.325><c>advertising, </c><00:03:37.534><c>but </c><00:03:37.743><c>there </c><00:03:37.952><c>are</c> 00:03:38.350 --> 00:03:38.360 align:start position:0% rating when using it for advertising, but there are 00:03:38.360 --> 00:03:41.509 align:start position:0% rating when using it for advertising, but there are many <00:03:38.809><c>cases </c><00:03:39.258><c>where </c><00:03:39.707><c>they </c><00:03:40.156><c>don't.</c> 00:03:41.509 --> 00:03:41.519 align:start position:0% many cases where they don't. 00:03:41.519 --> 00:03:44.030 align:start position:0% many cases where they don't. So, <00:03:41.764><c>rather </c><00:03:42.009><c>than </c><00:03:42.254><c>writing </c><00:03:42.499><c>it </c><00:03:42.744><c>all </c><00:03:42.989><c>at </c><00:03:43.234><c>once,</c> 00:03:44.030 --> 00:03:45.830 align:start position:0% So, rather than writing it all at once, 00:03:45.830 --> 00:03:45.840 align:start position:0% 00:03:45.840 --> 00:03:47.509 align:start position:0% I <00:03:45.897><c>think </c><00:03:45.954><c>the </c><00:03:46.011><c>director </c><00:03:46.068><c>encourages </c><00:03:46.125><c>you </c><00:03:46.182><c>to </c><00:03:46.239><c>divide </c><00:03:46.296><c>it </c><00:03:46.353><c>up </c><00:03:46.410><c>as </c><00:03:46.467><c>much </c><00:03:46.524><c>as </c><00:03:46.581><c>possible </c><00:03:46.638><c>to </c><00:03:46.695><c>increase </c><00:03:46.752><c>the </c><00:03:46.809><c>amount </c><00:03:46.866><c>of </c><00:03:46.923><c>content </c><00:03:46.980><c>itself. </c><00:03:47.037><c>I</c> 00:03:47.509 --> 00:03:47.519 align:start position:0% I think the director encourages you to divide it up as much as possible to increase the amount of content itself. I 00:03:47.519 --> 00:03:49.270 align:start position:0% I think the director encourages you to divide it up as much as possible to increase the amount of content itself. I always <00:03:47.660><c>say </c><00:03:47.801><c>that </c><00:03:47.942><c>the </c><00:03:48.083><c>actual </c><00:03:48.224><c>performance </c><00:03:48.365><c>and </c><00:03:48.506><c>quality </c><00:03:48.647><c>of </c><00:03:48.788><c>the </c><00:03:48.929><c>materials </c><00:03:49.070><c>aren't</c> 00:03:49.270 --> 00:03:49.280 align:start position:0% always say that the actual performance and quality of the materials aren't 00:03:49.280 --> 00:03:51.390 align:start position:0% always say that the actual performance and quality of the materials aren't that <00:03:50.959><c>high</c> 00:03:51.390 --> 00:03:51.400 align:start position:0% that high 00:03:51.400 --> 00:03:53.869 align:start position:0% that high . <00:03:51.580><c>It’s </c><00:03:51.760><c>not </c><00:03:51.940><c>as </c><00:03:52.120><c>flexible </c><00:03:52.300><c>as </c><00:03:52.480><c>we </c><00:03:52.660><c>think; </c><00:03:52.840><c>you</c> 00:03:53.869 --> 00:03:53.879 align:start position:0% . It’s not as flexible as we think; you 00:03:53.879 --> 00:03:56.190 align:start position:0% . It’s not as flexible as we think; you really <00:03:54.199><c>need </c><00:03:54.519><c>to </c><00:03:54.839><c>use </c><00:03:55.159><c>famous </c><00:03:55.479><c>celebrities </c><00:03:55.799><c>or</c> 00:03:56.190 --> 00:03:56.200 align:start position:0% really need to use famous celebrities or 00:03:56.200 --> 00:03:58.509 align:start position:0% really need to use famous celebrities or influencers <00:03:56.385><c>to </c><00:03:56.570><c>get </c><00:03:56.755><c>results. </c><00:03:56.940><c>It </c><00:03:57.125><c>really </c><00:03:57.310><c>just </c><00:03:57.495><c>works </c><00:03:57.680><c>with</c> 00:03:58.509 --> 00:04:00.149 align:start position:0% influencers to get results. It really just works with 00:04:00.149 --> 00:04:00.159 align:start position:0% 00:04:00.159 --> 00:04:02.390 align:start position:0% photos 00:04:02.390 --> 00:04:02.400 align:start position:0% photos 00:04:02.400 --> 00:04:04.949 align:start position:0% photos . <00:04:02.629><c>How </c><00:04:02.858><c>are </c><00:04:03.087><c>the </c><00:04:03.316><c>Is </c><00:04:03.545><c>obtained </c><00:04:03.774><c>in </c><00:04:04.003><c>that </c><00:04:04.232><c>way</c> 00:04:04.949 --> 00:04:04.959 align:start position:0% . How are the Is obtained in that way 00:04:04.959 --> 00:04:06.429 align:start position:0% . How are the Is obtained in that way utilized? <00:04:05.269><c>I </c><00:04:05.579><c>tend </c><00:04:05.889><c>to </c><00:04:06.199><c>just</c> 00:04:06.429 --> 00:04:06.439 align:start position:0% utilized? I tend to just 00:04:06.439 --> 00:04:08.309 align:start position:0% utilized? I tend to just use <00:04:06.667><c>it </c><00:04:06.895><c>as </c><00:04:07.123><c>is. </c><00:04:07.351><c>When </c><00:04:07.579><c>you </c><00:04:07.807><c>look </c><00:04:08.035><c>at</c> 00:04:08.309 --> 00:04:11.069 align:start position:0% use it as is. When you look at 00:04:11.069 --> 00:04:13.270 align:start position:0% 00:04:13.270 --> 00:04:15.110 align:start position:0% 00:04:15.110 --> 00:04:17.590 align:start position:0% 00:04:17.590 --> 00:04:19.270 align:start position:0% 00:04:19.270 --> 00:04:19.280 align:start position:0% 00:04:19.280 --> 00:04:21.310 align:start position:0% the <00:04:19.320><c>study </c><00:04:19.360><c>materials, </c><00:04:19.400><c>since </c><00:04:19.440><c>the </c><00:04:19.480><c>brand </c><00:04:19.520><c>isn't </c><00:04:19.560><c>visible, </c><00:04:19.600><c>people </c><00:04:19.640><c>think </c><00:04:19.680><c>that </c><00:04:19.720><c>things </c><00:04:19.760><c>like </c><00:04:19.800><c>"Woojinja" </c><00:04:19.840><c>or </c><00:04:19.880><c>cool </c><00:04:19.920><c>phrases </c><00:04:19.960><c>need </c><00:04:20.000><c>to </c><00:04:20.040><c>be </c><00:04:20.080><c>included. </c><00:04:20.120><c>However, </c><00:04:20.160><c>if </c><00:04:20.200><c>that </c><00:04:20.240><c>is </c><00:04:20.280><c>the </c><00:04:20.320><c>case, </c><00:04:20.360><c>I </c><00:04:20.400><c>tend </c><00:04:20.440><c>to </c><00:04:20.480><c>tell </c><00:04:20.520><c>them </c><00:04:20.560><c>that </c><00:04:20.600><c>if </c><00:04:20.640><c>it </c><00:04:20.680><c>is </c><00:04:20.720><c>going </c><00:04:20.760><c>to </c><00:04:20.800><c>look </c><00:04:20.840><c>like </c><00:04:20.880><c>an </c><00:04:20.920><c>advertisement, </c><00:04:20.960><c>they </c><00:04:21.000><c>should</c> 00:04:21.310 --> 00:04:23.710 align:start position:0% the study materials, since the brand isn't visible, people think that things like "Woojinja" or cool phrases need to be included. However, if that is the case, I tend to tell them that if it is going to look like an advertisement, they should 00:04:23.710 --> 00:04:23.720 align:start position:0% 00:04:23.720 --> 00:04:25.909 align:start position:0% make <00:04:23.846><c>it </c><00:04:23.972><c>so </c><00:04:24.098><c>obviously </c><00:04:24.224><c>an </c><00:04:24.350><c>ad </c><00:04:24.476><c>that </c><00:04:24.602><c>people </c><00:04:24.728><c>can't </c><00:04:24.854><c>help </c><00:04:24.980><c>but </c><00:04:25.106><c>buy </c><00:04:25.232><c>it.</c> 00:04:25.909 --> 00:04:25.919 align:start position:0% make it so obviously an ad that people can't help but buy it. 00:04:25.919 --> 00:04:27.909 align:start position:0% make it so obviously an ad that people can't help but buy it. Otherwise, <00:04:27.479><c>I</c> 00:04:27.909 --> 00:04:27.919 align:start position:0% Otherwise, I 00:04:27.919 --> 00:04:29.270 align:start position:0% Otherwise, I suggest <00:04:28.096><c>just </c><00:04:28.273><c>making </c><00:04:28.450><c>it </c><00:04:28.627><c>as </c><00:04:28.804><c>natural </c><00:04:28.981><c>as </c><00:04:29.158><c>possible</c> 00:04:29.270 --> 00:04:29.280 align:start position:0% suggest just making it as natural as possible 00:04:29.280 --> 00:04:29.909 align:start position:0% suggest just making it as natural as possible . 00:04:29.909 --> 00:04:29.919 align:start position:0% . 00:04:29.919 --> 00:04:31.990 align:start position:0% . There <00:04:30.067><c>are </c><00:04:30.215><c>also </c><00:04:30.363><c>cases </c><00:04:30.511><c>where </c><00:04:30.659><c>the </c><00:04:30.807><c>coffee </c><00:04:30.955><c>is </c><00:04:31.103><c>fully </c><00:04:31.251><c>included. </c><00:04:31.399><c>It</c> 00:04:31.990 --> 00:04:32.000 align:start position:0% There are also cases where the coffee is fully included. It 00:04:32.000 --> 00:04:34.990 align:start position:0% There are also cases where the coffee is fully included. It goes <00:04:32.180><c>at </c><00:04:32.360><c>the </c><00:04:32.540><c>very </c><00:04:32.720><c>top. </c><00:04:32.900><c>I </c><00:04:33.080><c>think </c><00:04:33.260><c>the </c><00:04:33.440><c>purpose </c><00:04:33.620><c>of </c><00:04:33.800><c>that </c><00:04:33.980><c>is </c><00:04:34.160><c>for</c> 00:04:34.990 --> 00:04:35.000 align:start position:0% goes at the very top. I think the purpose of that is for 00:04:35.000 --> 00:04:37.230 align:start position:0% goes at the very top. I think the purpose of that is for our <00:04:35.257><c>products </c><00:04:35.514><c>to </c><00:04:35.771><c>be </c><00:04:36.028><c>attractive </c><00:04:36.285><c>and </c><00:04:36.542><c>for </c><00:04:36.799><c>the</c> 00:04:37.230 --> 00:04:37.240 align:start position:0% our products to be attractive and for the 00:04:37.240 --> 00:04:39.950 align:start position:0% our products to be attractive and for the brand <00:04:37.712><c>to </c><00:04:38.184><c>have </c><00:04:38.656><c>everyone </c><00:04:39.128><c>like </c><00:04:39.600><c>this.</c> 00:04:39.950 --> 00:04:39.960 align:start position:0% brand to have everyone like this. 00:04:39.960 --> 00:04:41.749 align:start position:0% brand to have everyone like this. Aside <00:04:40.065><c>from </c><00:04:40.170><c>that, </c><00:04:40.275><c>how </c><00:04:40.380><c>should </c><00:04:40.485><c>I </c><00:04:40.590><c>explain </c><00:04:40.695><c>mutual </c><00:04:40.800><c>growth? </c><00:04:40.905><c>I </c><00:04:41.010><c>mean, </c><00:04:41.115><c>it </c><00:04:41.220><c>doesn't </c><00:04:41.325><c>seem </c><00:04:41.430><c>like</c> 00:04:41.749 --> 00:04:41.759 align:start position:0% Aside from that, how should I explain mutual growth? I mean, it doesn't seem like 00:04:41.759 --> 00:04:43.670 align:start position:0% Aside from that, how should I explain mutual growth? I mean, it doesn't seem like this <00:04:41.901><c>is </c><00:04:42.043><c>right, </c><00:04:42.185><c>and </c><00:04:42.327><c>I </c><00:04:42.469><c>don't </c><00:04:42.611><c>think </c><00:04:42.753><c>they'll</c> 00:04:43.670 --> 00:04:43.680 align:start position:0% this is right, and I don't think they'll 00:04:43.680 --> 00:04:46.510 align:start position:0% this is right, and I don't think they'll look <00:04:43.800><c>at </c><00:04:43.920><c>it </c><00:04:44.040><c>anyway. </c><00:04:44.160><c>So, </c><00:04:44.280><c>is </c><00:04:44.400><c>the</c> 00:04:46.510 --> 00:04:46.520 align:start position:0% look at it anyway. So, is the 00:04:46.520 --> 00:04:49.310 align:start position:0% look at it anyway. So, is the brand <00:04:47.266><c>still </c><00:04:48.012><c>mainly </c><00:04:48.758><c>lookbook-based</c> 00:04:49.310 --> 00:04:49.320 align:start position:0% brand still mainly lookbook-based 00:04:49.320 --> 00:04:49.909 align:start position:0% brand still mainly lookbook-based ? 00:04:49.909 --> 00:04:49.919 align:start position:0% ? 00:04:49.919 --> 00:04:52.469 align:start position:0% ? No. <00:04:50.232><c>Now, </c><00:04:50.545><c>almost </c><00:04:50.858><c>all </c><00:04:51.171><c>platforms </c><00:04:51.484><c>do </c><00:04:51.797><c>the</c> 00:04:52.469 --> 00:04:52.479 align:start position:0% No. Now, almost all platforms do the 00:04:52.479 --> 00:04:54.430 align:start position:0% No. Now, almost all platforms do the same; <00:04:52.684><c>they </c><00:04:52.889><c>don't </c><00:04:53.094><c>really </c><00:04:53.299><c>use </c><00:04:53.504><c>lookbooks </c><00:04:53.709><c>and </c><00:04:53.914><c>always</c> 00:04:54.430 --> 00:04:56.430 align:start position:0% same; they don't really use lookbooks and always 00:04:56.430 --> 00:04:56.440 align:start position:0% 00:04:56.440 --> 00:04:58.749 align:start position:0% use <00:04:56.618><c>sponsored </c><00:04:56.796><c>images </c><00:04:56.974><c>or </c><00:04:57.152><c>natural </c><00:04:57.330><c>shots. </c><00:04:57.508><c>It’s </c><00:04:57.686><c>not </c><00:04:57.864><c>like </c><00:04:58.042><c>the </c><00:04:58.220><c>season </c><00:04:58.398><c>below</c> 00:04:58.749 --> 00:04:58.759 align:start position:0% use sponsored images or natural shots. It’s not like the season below 00:04:58.759 --> 00:04:59.629 align:start position:0% use sponsored images or natural shots. It’s not like the season below . It is there, 00:04:59.629 --> 00:04:59.639 align:start position:0% . It is there, 00:04:59.639 --> 00:05:00.550 align:start position:0% . It is there, 00:05:00.550 --> 00:05:00.560 align:start position:0% 00:05:00.560 --> 00:05:02.310 align:start position:0% but 00:05:02.310 --> 00:05:02.320 align:start position:0% but 00:05:02.320 --> 00:05:04.029 align:start position:0% but I <00:05:02.440><c>think </c><00:05:02.560><c>they </c><00:05:02.680><c>are </c><00:05:02.800><c>suggesting </c><00:05:02.920><c>that </c><00:05:03.040><c>we </c><00:05:03.160><c>relax </c><00:05:03.280><c>a </c><00:05:03.400><c>bit </c><00:05:03.520><c>now.</c> 00:05:04.029 --> 00:05:04.039 align:start position:0% I think they are suggesting that we relax a bit now. 00:05:04.039 --> 00:05:05.950 align:start position:0% I think they are suggesting that we relax a bit now. We <00:05:04.181><c>will </c><00:05:04.323><c>differentiate </c><00:05:04.465><c>ourselves </c><00:05:04.607><c>to </c><00:05:04.749><c>consumers </c><00:05:04.891><c>through </c><00:05:05.033><c>lookbooks. </c><00:05:05.175><c>If </c><00:05:05.317><c>you</c> 00:05:05.950 --> 00:05:05.960 align:start position:0% We will differentiate ourselves to consumers through lookbooks. If you 00:05:05.960 --> 00:05:07.830 align:start position:0% We will differentiate ourselves to consumers through lookbooks. If you say <00:05:06.133><c>you </c><00:05:06.306><c>want </c><00:05:06.479><c>to </c><00:05:06.652><c>make </c><00:05:06.825><c>an </c><00:05:06.998><c>impact </c><00:05:07.171><c>with </c><00:05:07.344><c>Lubook, </c><00:05:07.517><c>the</c> 00:05:07.830 --> 00:05:07.840 align:start position:0% say you want to make an impact with Lubook, the 00:05:07.840 --> 00:05:09.749 align:start position:0% say you want to make an impact with Lubook, the budget <00:05:07.988><c>actually </c><00:05:08.136><c>goes </c><00:05:08.284><c>up </c><00:05:08.432><c>too </c><00:05:08.580><c>much </c><00:05:08.728><c>these </c><00:05:08.876><c>days.</c> 00:05:09.749 --> 00:05:09.759 align:start position:0% budget actually goes up too much these days. 00:05:09.759 --> 00:05:11.629 align:start position:0% budget actually goes up too much these days. But <00:05:10.306><c>that </c><00:05:10.853><c>image </c><00:05:11.400><c>only</c> 00:05:11.629 --> 00:05:11.639 align:start position:0% But that image only 00:05:11.639 --> 00:05:14.230 align:start position:0% But that image only shows <00:05:11.839><c>our </c><00:05:12.039><c>brand </c><00:05:12.239><c>image </c><00:05:12.439><c>briefly </c><00:05:12.639><c>at </c><00:05:12.839><c>the </c><00:05:13.039><c>beginning, </c><00:05:13.239><c>so </c><00:05:13.439><c>it's</c> 00:05:14.230 --> 00:05:14.240 align:start position:0% shows our brand image briefly at the beginning, so it's 00:05:14.240 --> 00:05:15.870 align:start position:0% shows our brand image briefly at the beginning, so it's difficult <00:05:14.411><c>for </c><00:05:14.582><c>me </c><00:05:14.753><c>to </c><00:05:14.924><c>use </c><00:05:15.095><c>it </c><00:05:15.266><c>for </c><00:05:15.437><c>promotion</c> 00:05:15.870 --> 00:05:15.880 align:start position:0% difficult for me to use it for promotion 00:05:15.880 --> 00:05:17.870 align:start position:0% difficult for me to use it for promotion . <00:05:16.055><c>Since </c><00:05:16.230><c>images </c><00:05:16.405><c>on </c><00:05:16.580><c>Instagram </c><00:05:16.755><c>are </c><00:05:16.930><c>instantly </c><00:05:17.105><c>recognizable </c><00:05:17.280><c>as</c> 00:05:17.870 --> 00:05:17.880 align:start position:0% . Since images on Instagram are instantly recognizable as 00:05:17.880 --> 00:05:19.909 align:start position:0% . Since images on Instagram are instantly recognizable as advertisements, 00:05:19.909 --> 00:05:21.990 align:start position:0% advertisements, 00:05:21.990 --> 00:05:23.710 align:start position:0% 00:05:23.710 --> 00:05:26.309 align:start position:0% 00:05:26.309 --> 00:05:28.309 align:start position:0% 00:05:28.309 --> 00:05:28.319 align:start position:0% 00:05:28.319 --> 00:05:30.790 align:start position:0% I <00:05:28.345><c>think </c><00:05:28.371><c>the </c><00:05:28.397><c>trend </c><00:05:28.423><c>these </c><00:05:28.449><c>days </c><00:05:28.475><c>is </c><00:05:28.501><c>to </c><00:05:28.527><c>just </c><00:05:28.553><c>shoot </c><00:05:28.579><c>them </c><00:05:28.605><c>with </c><00:05:28.631><c>minimal </c><00:05:28.657><c>cost </c><00:05:28.683><c>since </c><00:05:28.709><c>they </c><00:05:28.735><c>are </c><00:05:28.761><c>going </c><00:05:28.787><c>to </c><00:05:28.813><c>be </c><00:05:28.839><c>used </c><00:05:28.865><c>for </c><00:05:28.891><c>ads </c><00:05:28.917><c>anyway, </c><00:05:28.943><c>and </c><00:05:28.969><c>then </c><00:05:28.995><c>use </c><00:05:29.021><c>the </c><00:05:29.047><c>remaining </c><00:05:29.073><c>budget </c><00:05:29.099><c>for </c><00:05:29.125><c>expansion </c><00:05:29.151><c>or </c><00:05:29.177><c>revising </c><00:05:29.203><c>the </c><00:05:29.229><c>content.</c> 00:05:30.790 --> 00:05:30.800 align:start position:0% I think the trend these days is to just shoot them with minimal cost since they are going to be used for ads anyway, and then use the remaining budget for expansion or revising the content. 00:05:30.800 --> 00:05:32.990 align:start position:0% I think the trend these days is to just shoot them with minimal cost since they are going to be used for ads anyway, and then use the remaining budget for expansion or revising the content. And <00:05:30.988><c>these </c><00:05:31.176><c>days, </c><00:05:31.364><c>since </c><00:05:31.552><c>everyone </c><00:05:31.740><c>talks </c><00:05:31.928><c>about </c><00:05:32.116><c>using </c><00:05:32.304><c>AI, </c><00:05:32.492><c>there </c><00:05:32.680><c>is</c> 00:05:32.990 --> 00:05:33.000 align:start position:0% And these days, since everyone talks about using AI, there is 00:05:33.000 --> 00:05:34.270 align:start position:0% And these days, since everyone talks about using AI, there is a <00:05:33.066><c>lot </c><00:05:33.132><c>of </c><00:05:33.198><c>talk </c><00:05:33.264><c>about </c><00:05:33.330><c>AI. </c><00:05:33.396><c>While</c> 00:05:34.270 --> 00:05:34.280 align:start position:0% a lot of talk about AI. While 00:05:34.280 --> 00:05:36.590 align:start position:0% a lot of talk about AI. While AI <00:05:34.480><c>Tetsu </c><00:05:34.680><c>is </c><00:05:34.880><c>actually </c><00:05:35.080><c>being </c><00:05:35.280><c>used </c><00:05:35.480><c>as </c><00:05:35.680><c>advertising </c><00:05:35.880><c>material, </c><00:05:36.080><c>it </c><00:05:36.280><c>is</c> 00:05:36.590 --> 00:05:39.430 align:start position:0% AI Tetsu is actually being used as advertising material, it is 00:05:39.430 --> 00:05:39.440 align:start position:0% 00:05:39.440 --> 00:05:41.510 align:start position:0% still <00:05:39.599><c>realistically </c><00:05:39.758><c>difficult </c><00:05:39.917><c>to </c><00:05:40.076><c>use </c><00:05:40.235><c>it </c><00:05:40.394><c>where </c><00:05:40.553><c>the </c><00:05:40.712><c>face </c><00:05:40.871><c>appears. </c><00:05:41.030><c>They </c><00:05:41.189><c>often</c> 00:05:41.510 --> 00:05:41.520 align:start position:0% still realistically difficult to use it where the face appears. They often 00:05:41.520 --> 00:05:44.070 align:start position:0% still realistically difficult to use it where the face appears. They often crop <00:05:41.928><c>the </c><00:05:42.336><c>face </c><00:05:42.744><c>out </c><00:05:43.152><c>and </c><00:05:43.560><c>just</c> 00:05:44.070 --> 00:05:44.080 align:start position:0% crop the face out and just 00:05:44.080 --> 00:05:45.790 align:start position:0% crop the face out and just use <00:05:44.265><c>the </c><00:05:44.450><c>visual </c><00:05:44.635><c>effects, </c><00:05:44.820><c>and </c><00:05:45.005><c>when </c><00:05:45.190><c>that </c><00:05:45.375><c>happens, </c><00:05:45.560><c>big</c> 00:05:45.790 --> 00:05:45.800 align:start position:0% use the visual effects, and when that happens, big 00:05:45.800 --> 00:05:47.790 align:start position:0% use the visual effects, and when that happens, big content <00:05:45.964><c>tends </c><00:05:46.128><c>not </c><00:05:46.292><c>to </c><00:05:46.456><c>come </c><00:05:46.620><c>out. </c><00:05:46.784><c>Like </c><00:05:46.948><c>the </c><00:05:47.112><c>content </c><00:05:47.276><c>where </c><00:05:47.440><c>the</c> 00:05:47.790 --> 00:05:47.800 align:start position:0% content tends not to come out. Like the content where the 00:05:47.800 --> 00:05:50.590 align:start position:0% content tends not to come out. Like the content where the finger <00:05:48.180><c>appeared, </c><00:05:48.560><c>the </c><00:05:48.940><c>Knuckle </c><00:05:49.320><c>Wisa, </c><00:05:49.700><c>right? </c><00:05:50.080><c>It</c> 00:05:50.590 --> 00:05:52.870 align:start position:0% finger appeared, the Knuckle Wisa, right? It 00:05:52.870 --> 00:05:54.670 align:start position:0% 00:05:54.670 --> 00:05:54.680 align:start position:0% 00:05:54.680 --> 00:05:56.029 align:start position:0% seems <00:05:54.738><c>like </c><00:05:54.796><c>content </c><00:05:54.854><c>where </c><00:05:54.912><c>the </c><00:05:54.970><c>key </c><00:05:55.028><c>isn't </c><00:05:55.086><c>showing </c><00:05:55.144><c>up </c><00:05:55.202><c>isn't </c><00:05:55.260><c>yielding </c><00:05:55.318><c>results </c><00:05:55.376><c>yet. </c><00:05:55.434><c>yes. </c><00:05:55.492><c>At </c><00:05:55.550><c>that </c><00:05:55.608><c>time, </c><00:05:55.666><c>we</c> 00:05:56.029 --> 00:05:56.039 align:start position:0% seems like content where the key isn't showing up isn't yielding results yet. yes. At that time, we 00:05:56.039 --> 00:05:58.870 align:start position:0% seems like content where the key isn't showing up isn't yielding results yet. yes. At that time, we felt <00:05:56.315><c>that </c><00:05:56.591><c>the </c><00:05:56.867><c>feminine </c><00:05:57.143><c>aspect </c><00:05:57.419><c>could </c><00:05:57.695><c>be </c><00:05:57.971><c>accepted </c><00:05:58.247><c>a </c><00:05:58.523><c>little </c><00:05:58.799><c>more</c> 00:05:58.870 --> 00:05:58.880 align:start position:0% felt that the feminine aspect could be accepted a little more 00:05:58.880 --> 00:06:00.270 align:start position:0% felt that the feminine aspect could be accepted a little more . <00:05:59.186><c>Regarding </c><00:05:59.492><c>this </c><00:05:59.798><c>content</c> 00:06:00.270 --> 00:06:00.280 align:start position:0% . Regarding this content 00:06:00.280 --> 00:06:08.104 align:start position:0% . Regarding this content 00:06:08.104 --> 00:06:08.114 align:start position:0% 00:06:08.114 --> 00:06:10.134 align:start position:0% [Music]