Cosmetic Maker

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Hello.  <00:00:05.439><c>I </c><00:00:05.638><c>am </c><00:00:05.837><c>Haejin, </c><00:00:06.036><c>the </c><00:00:06.235><c>woman </c><00:00:06.434><c>who </c><00:00:06.633><c>makes </c><00:00:06.832><c>cosmetics</c>

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Hello.  I am Haejin, the woman who makes cosmetics
 

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Hello.  I am Haejin, the woman who makes cosmetics
.  <00:00:07.254><c>Today.  </c><00:00:07.428><c>I </c><00:00:07.602><c>would </c><00:00:07.776><c>like </c><00:00:07.950><c>to </c><00:00:08.124><c>tell </c><00:00:08.298><c>you </c><00:00:08.472><c>about </c><00:00:08.646><c>how </c><00:00:08.820><c>to </c><00:00:08.994><c>do</c>

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.  Today.  I would like to tell you about how to do
 

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.  Today.  I would like to tell you about how to do
influencer <00:00:10.440><c>marketing</c>

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influencer marketing
 

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.  <00:00:12.905><c>First </c><00:00:13.211><c>of </c><00:00:13.517><c>all, </c><00:00:13.823><c>utilizing </c><00:00:14.129><c>nano-influencers </c><00:00:14.435><c>or</c>

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.  First of all, utilizing nano-influencers or
 

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.  First of all, utilizing nano-influencers or
micro-influencers <00:00:16.440><c>could</c>

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micro-influencers could
 

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micro-influencers could
be <00:00:17.351><c>the </c><00:00:17.583><c>best </c><00:00:17.815><c>approach.   </c><00:00:18.047><c>I </c><00:00:18.279><c>will</c>

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be the best approach.   I will
 

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start <00:00:23.209><c>by </c><00:00:23.379><c>briefly </c><00:00:23.549><c>defining </c><00:00:23.719><c>what </c><00:00:23.889><c>nano-influencers </c><00:00:24.059><c>and </c><00:00:24.229><c>micro-influencers </c><00:00:24.399><c>are</c>

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start by briefly defining what nano-influencers and micro-influencers are
 

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start by briefly defining what nano-influencers and micro-influencers are
.  <00:00:24.800><c>First </c><00:00:24.920><c>of </c><00:00:25.040><c>all, </c><00:00:25.160><c>you </c><00:00:25.280><c>can </c><00:00:25.400><c>think </c><00:00:25.520><c>of </c><00:00:25.640><c>nano-influencers </c><00:00:25.760><c>as </c><00:00:25.880><c>having </c><00:00:26.000><c>about</c>

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.  First of all, you can think of nano-influencers as having about
 

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.  First of all, you can think of nano-influencers as having about
1,000 <00:00:27.172><c>to </c><00:00:27.825><c>10,000 </c><00:00:28.478><c>followers</c>

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1,000 to 10,000 followers
 

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1,000 to 10,000 followers
, <00:00:29.615><c>and </c><00:00:29.951><c>micro-influencers </c><00:00:30.287><c>as </c><00:00:30.623><c>having </c><00:00:30.959><c>about</c>

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, and micro-influencers as having about
 

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, and micro-influencers as having about
10,000 <00:00:32.186><c>to </c><00:00:32.892><c>50,000 </c><00:00:33.598><c>followers</c>

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10,000 to 50,000 followers
 

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10,000 to 50,000 followers
.  <00:00:34.386><c>People </c><00:00:34.932><c>who </c><00:00:35.478><c>are</c>

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.  People who are
 

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.  People who are
somewhat <00:00:36.139><c>popular </c><00:00:36.559><c>and </c><00:00:36.979><c>have </c><00:00:37.399><c>many</c>

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somewhat popular and have many
 

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somewhat popular and have many
followers.  <00:00:37.959><c>Therefore, </c><00:00:38.118><c>you </c><00:00:38.277><c>need </c><00:00:38.436><c>to </c><00:00:38.595><c>conduct </c><00:00:38.754><c>marketing </c><00:00:38.913><c>by </c><00:00:39.072><c>focusing </c><00:00:39.231><c>on </c><00:00:39.390><c>nano </c><00:00:39.549><c>and</c>

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followers.  Therefore, you need to conduct marketing by focusing on nano and
 

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followers.  Therefore, you need to conduct marketing by focusing on nano and
micro <00:00:41.520><c>influencers</c>

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micro influencers
 

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.  <00:00:43.825><c>Even </c><00:00:44.091><c>if </c><00:00:44.357><c>an </c><00:00:44.623><c>influencer </c><00:00:44.889><c>has </c><00:00:45.155><c>only</c>

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.  Even if an influencer has only
 

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.  Even if an influencer has only
1,000 <00:00:46.779><c>followers, </c><00:00:47.839><c>they</c>

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1,000 followers, they
 

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1,000 followers, they
could <00:00:48.304><c>have </c><00:00:48.409><c>the </c><00:00:48.514><c>same </c><00:00:48.619><c>effect </c><00:00:48.724><c>as </c><00:00:48.829><c>50,000, </c><00:00:48.934><c>and </c><00:00:49.039><c>conversely,</c>

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could have the same effect as 50,000, and conversely,
 

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could have the same effect as 50,000, and conversely,
even <00:00:49.768><c>with </c><00:00:49.936><c>a </c><00:00:50.104><c>large </c><00:00:50.272><c>following, </c><00:00:50.440><c>the </c><00:00:50.608><c>effect </c><00:00:50.776><c>might </c><00:00:50.944><c>be </c><00:00:51.112><c>minimal.</c>

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even with a large following, the effect might be minimal.
 

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even with a large following, the effect might be minimal.
Therefore, <00:00:51.819><c>when </c><00:00:52.239><c>contacting</c>

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Therefore, when contacting
 

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Therefore, when contacting
influencers, <00:00:52.814><c>it </c><00:00:52.948><c>is </c><00:00:53.082><c>important </c><00:00:53.216><c>to </c><00:00:53.350><c>focus </c><00:00:53.484><c>more </c><00:00:53.618><c>on </c><00:00:53.752><c>factors </c><00:00:53.886><c>such </c><00:00:54.020><c>as </c><00:00:54.154><c>the </c><00:00:54.288><c>number </c><00:00:54.422><c>of </c><00:00:54.556><c>likes,</c>

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influencers, it is important to focus more on factors such as the number of likes,
 

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influencers, it is important to focus more on factors such as the number of likes,
comments, <00:00:55.216><c>and </c><00:00:55.353><c>whether </c><00:00:55.490><c>they </c><00:00:55.627><c>align </c><00:00:55.764><c>well </c><00:00:55.901><c>with </c><00:00:56.038><c>your </c><00:00:56.175><c>brand's </c><00:00:56.312><c>PC, </c><00:00:56.449><c>rather </c><00:00:56.586><c>than </c><00:00:56.723><c>just </c><00:00:56.860><c>the </c><00:00:56.997><c>number </c><00:00:57.134><c>of </c><00:00:57.271><c>influencers</c>

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comments, and whether they align well with your brand's PC, rather than just the number of influencers
 

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.  <00:01:01.605><c>To </c><00:01:02.011><c>put </c><00:01:02.417><c>it </c><00:01:02.823><c>simply, </c><00:01:03.229><c>the </c><00:01:03.635><c>platform</c>

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.  To put it simply, the platform
 

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.  To put it simply, the platform
most <00:01:04.303><c>widely </c><00:01:04.487><c>used </c><00:01:04.671><c>by </c><00:01:04.855><c>those </c><00:01:05.039><c>looking </c><00:01:05.223><c>for </c><00:01:05.407><c>influencers </c><00:01:05.591><c>in </c><00:01:05.775><c>Korea </c><00:01:05.959><c>is</c>

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most widely used by those looking for influencers in Korea is
 

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Revue.  <00:01:08.235><c>It </c><00:01:08.470><c>is </c><00:01:08.705><c>good </c><00:01:08.940><c>to </c><00:01:09.175><c>know </c><00:01:09.410><c>that </c><00:01:09.645><c>on </c><00:01:09.880><c>Reviu, </c><00:01:10.115><c>you</c>

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Revue.  It is good to know that on Reviu, you
 

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can <00:01:13.057><c>filter </c><00:01:13.234><c>by </c><00:01:13.411><c>category, </c><00:01:13.588><c>follower </c><00:01:13.765><c>count, </c><00:01:13.942><c>and </c><00:01:14.119><c>region</c>

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can filter by category, follower count, and region
 

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can filter by category, follower count, and region
.  <00:01:15.252><c>You </c><00:01:15.705><c>will </c><00:01:16.158><c>also</c>

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.  You will also
 

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.  You will also
register <00:01:16.979><c>for </c><00:01:17.479><c>the </c><00:01:17.979><c>campaign, </c><00:01:18.479><c>and</c>

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register for the campaign, and
 

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register for the campaign, and
after <00:01:19.097><c>registering, </c><00:01:19.274><c>you </c><00:01:19.451><c>can </c><00:01:19.628><c>check </c><00:01:19.805><c>the </c><00:01:19.982><c>list </c><00:01:20.159><c>of </c><00:01:20.336><c>applicants </c><00:01:20.513><c>and</c>

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after registering, you can check the list of applicants and
 

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after registering, you can check the list of applicants and
make <00:01:22.146><c>your </c><00:01:22.853><c>own </c><00:01:23.560><c>selection</c>

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make your own selection
 

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make your own selection
.  <00:01:24.092><c>However, </c><00:01:24.385><c>in </c><00:01:24.678><c>such </c><00:01:24.971><c>cases, </c><00:01:25.264><c>there </c><00:01:25.557><c>are</c>

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.  However, in such cases, there are
 

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some <00:01:29.141><c>limitations </c><00:01:29.242><c>because </c><00:01:29.343><c>the </c><00:01:29.444><c>influencer </c><00:01:29.545><c>pool </c><00:01:29.646><c>is </c><00:01:29.747><c>limited </c><00:01:29.848><c>to </c><00:01:29.949><c>the </c><00:01:30.050><c>number </c><00:01:30.151><c>of </c><00:01:30.252><c>subscribers </c><00:01:30.353><c>to </c><00:01:30.454><c>the </c><00:01:30.555><c>reviews</c>

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some limitations because the influencer pool is limited to the number of subscribers to the reviews
 

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some limitations because the influencer pool is limited to the number of subscribers to the reviews
.

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.
 

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.
Therefore, <00:01:33.030><c>rather </c><00:01:33.220><c>than </c><00:01:33.410><c>relying </c><00:01:33.600><c>solely </c><00:01:33.790><c>on </c><00:01:33.980><c>reviews, </c><00:01:34.170><c>it </c><00:01:34.360><c>is</c>

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Therefore, rather than relying solely on reviews, it is
 

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very <00:01:40.568><c>important </c><00:01:40.697><c>to </c><00:01:40.826><c>simultaneously </c><00:01:40.955><c>find </c><00:01:41.084><c>nano-micro </c><00:01:41.213><c>influencers </c><00:01:41.342><c>yourself </c><00:01:41.471><c>through </c><00:01:41.600><c>Instagram</c>

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very important to simultaneously find nano-micro influencers yourself through Instagram
 

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very important to simultaneously find nano-micro influencers yourself through Instagram
.  <00:01:42.550><c>Next, </c><00:01:43.100><c>I’m </c><00:01:43.650><c>sure </c><00:01:44.200><c>you’re</c>

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.  Next, I’m sure you’re
 

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curious <00:01:46.806><c>about </c><00:01:46.972><c>how </c><00:01:47.138><c>to </c><00:01:47.304><c>contact </c><00:01:47.470><c>overseas </c><00:01:47.636><c>influencers</c>

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curious about how to contact overseas influencers
 

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curious about how to contact overseas influencers
.  <00:01:48.669><c>Recently, </c><00:01:49.219><c>there </c><00:01:49.769><c>are </c><00:01:50.319><c>a</c>

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.  Recently, there are a
 

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great <00:01:53.531><c>many </c><00:01:53.663><c>platforms </c><00:01:53.795><c>that </c><00:01:53.927><c>utilize </c><00:01:54.059><c>artificial </c><00:01:54.191><c>intelligence </c><00:01:54.323><c>to </c><00:01:54.455><c>effectively </c><00:01:54.587><c>classify </c><00:01:54.719><c>pools </c><00:01:54.851><c>of </c><00:01:54.983><c>various </c><00:01:55.115><c>influencers</c>

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great many platforms that utilize artificial intelligence to effectively classify pools of various influencers
 

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great many platforms that utilize artificial intelligence to effectively classify pools of various influencers
.  <00:01:55.732><c>For </c><00:01:56.065><c>example, </c><00:01:56.398><c>there</c>

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.  For example, there
 

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are <00:02:03.693><c>many </c><00:02:03.786><c>great </c><00:02:03.879><c>platforms </c><00:02:03.972><c>such </c><00:02:04.065><c>as </c><00:02:04.158><c>Upfluence, </c><00:02:04.251><c>Aspire, </c><00:02:04.344><c>Influenceity, </c><00:02:04.437><c>and </c><00:02:04.530><c>Modesi.  </c><00:02:04.623><c>A </c><00:02:04.716><c>major </c><00:02:04.809><c>advantage </c><00:02:04.902><c>of </c><00:02:04.995><c>this </c><00:02:05.088><c>platform </c><00:02:05.181><c>is </c><00:02:05.274><c>that</c>

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are many great platforms such as Upfluence, Aspire, Influenceity, and Modesi.  A major advantage of this platform is that
 

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you <00:02:08.906><c>can </c><00:02:09.092><c>filter </c><00:02:09.278><c>based </c><00:02:09.464><c>on </c><00:02:09.650><c>country, </c><00:02:09.836><c>language, </c><00:02:10.022><c>and </c><00:02:10.208><c>participation </c><00:02:10.394><c>rate</c>

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you can filter based on country, language, and participation rate
 

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you can filter based on country, language, and participation rate
.   <00:02:11.139><c>You </c><00:02:11.679><c>can</c>

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.   You can
 

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also <00:02:14.650><c>find </c><00:02:14.860><c>domestic </c><00:02:15.070><c>influencers </c><00:02:15.280><c>on </c><00:02:15.490><c>these </c><00:02:15.700><c>overseas </c><00:02:15.910><c>influencer </c><00:02:16.120><c>platforms</c>

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also find domestic influencers on these overseas influencer platforms
 

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also find domestic influencers on these overseas influencer platforms
.  <00:02:16.859><c>Since </c><00:02:17.199><c>the </c><00:02:17.539><c>domestic </c><00:02:17.879><c>influencer </c><00:02:18.219><c>pool </c><00:02:18.559><c>is</c>

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.  Since the domestic influencer pool is
 

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.  Since the domestic influencer pool is
n't <00:02:19.031><c>very </c><00:02:19.142><c>large, </c><00:02:19.253><c>it </c><00:02:19.364><c>is </c><00:02:19.475><c>best </c><00:02:19.586><c>to </c><00:02:19.697><c>handle </c><00:02:19.808><c>domestic </c><00:02:19.919><c>matters </c><00:02:20.030><c>separately </c><00:02:20.141><c>within </c><00:02:20.252><c>the </c><00:02:20.363><c>country, </c><00:02:20.474><c>and </c><00:02:20.585><c>for</c>

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n't very large, it is best to handle domestic matters separately within the country, and for
 

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n't very large, it is best to handle domestic matters separately within the country, and for
overseas <00:02:22.599><c>markets,</c>

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overseas markets,
 

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searching <00:02:24.971><c>primarily </c><00:02:25.063><c>on </c><00:02:25.155><c>the </c><00:02:25.247><c>platforms </c><00:02:25.339><c>I </c><00:02:25.431><c>mentioned </c><00:02:25.523><c>earlier </c><00:02:25.615><c>would </c><00:02:25.707><c>be </c><00:02:25.799><c>a </c><00:02:25.891><c>very </c><00:02:25.983><c>good </c><00:02:26.075><c>approach</c>

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searching primarily on the platforms I mentioned earlier would be a very good approach
 

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searching primarily on the platforms I mentioned earlier would be a very good approach
.  <00:02:26.653><c>Overall, </c><00:02:26.866><c>it </c><00:02:27.079><c>can </c><00:02:27.292><c>be </c><00:02:27.505><c>a </c><00:02:27.718><c>very </c><00:02:27.931><c>good </c><00:02:28.144><c>method </c><00:02:28.357><c>to</c>

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.  Overall, it can be a very good method to
 

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.  Overall, it can be a very good method to
gather <00:02:29.193><c>a </c><00:02:29.507><c>list </c><00:02:29.821><c>through </c><00:02:30.135><c>various </c><00:02:30.449><c>platforms </c><00:02:30.763><c>and </c><00:02:31.077><c>then</c>

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gather a list through various platforms and then
 

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contact <00:02:33.404><c>them </c><00:02:33.608><c>by </c><00:02:33.812><c>sending </c><00:02:34.016><c>direct </c><00:02:34.220><c>messages </c><00:02:34.424><c>or </c><00:02:34.628><c>emailing </c><00:02:34.832><c>them </c><00:02:35.036><c>all</c>

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contact them by sending direct messages or emailing them all
 

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contact them by sending direct messages or emailing them all
.   <00:02:35.779><c>You </c><00:02:36.319><c>are</c>

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.   You are
 

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.   You are
probably <00:02:37.446><c>wondering </c><00:02:37.612><c>how </c><00:02:37.778><c>many </c><00:02:37.944><c>influencers </c><00:02:38.110><c>you </c><00:02:38.276><c>should </c><00:02:38.442><c>seed </c><00:02:38.608><c>in </c><00:02:38.774><c>the </c><00:02:38.940><c>beginning. </c><00:02:39.106><c>It </c><00:02:39.272><c>is</c>

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probably wondering how many influencers you should seed in the beginning. It is
 

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recommended <00:02:45.654><c>to </c><00:02:45.748><c>seed </c><00:02:45.842><c>about </c><00:02:45.936><c>20 </c><00:02:46.030><c>to </c><00:02:46.124><c>100 </c><00:02:46.218><c>people </c><00:02:46.312><c>after </c><00:02:46.406><c>launching.  </c><00:02:46.500><c>If </c><00:02:46.594><c>you </c><00:02:46.688><c>plan </c><00:02:46.782><c>to </c><00:02:46.876><c>operate </c><00:02:46.970><c>on </c><00:02:47.064><c>a </c><00:02:47.158><c>regular </c><00:02:47.252><c>basis, </c><00:02:47.346><c>it </c><00:02:47.440><c>is</c>

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recommended to seed about 20 to 100 people after launching.  If you plan to operate on a regular basis, it is
 

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recommended <00:02:51.936><c>that </c><00:02:52.032><c>about </c><00:02:52.128><c>eight </c><00:02:52.224><c>to </c><00:02:52.320><c>ten </c><00:02:52.416><c>people </c><00:02:52.512><c>consistently </c><00:02:52.608><c>seed </c><00:02:52.704><c>the </c><00:02:52.800><c>seed.  </c><00:02:52.896><c>When </c><00:02:52.992><c>you </c><00:02:53.088><c>are </c><00:02:53.184><c>doing </c><00:02:53.280><c>a </c><00:02:53.376><c>collaboration </c><00:02:53.472><c>with </c><00:02:53.568><c>influencers, </c><00:02:53.664><c>it </c><00:02:53.760><c>is</c>

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recommended that about eight to ten people consistently seed the seed.  When you are doing a collaboration with influencers, it is
 

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very

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very
 

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very
important <00:03:00.424><c>to </c><00:03:00.529><c>provide </c><00:03:00.634><c>a </c><00:03:00.739><c>channel </c><00:03:00.844><c>for </c><00:03:00.949><c>them </c><00:03:01.054><c>to </c><00:03:01.159><c>purchase </c><00:03:01.264><c>products </c><00:03:01.369><c>through </c><00:03:01.474><c>your </c><00:03:01.579><c>website </c><00:03:01.684><c>while </c><00:03:01.789><c>seeding.  </c><00:03:01.894><c>In </c><00:03:01.999><c>our</c>

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important to provide a channel for them to purchase products through your website while seeding.  In our
 

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important to provide a channel for them to purchase products through your website while seeding.  In our
case <00:03:02.281><c>as </c><00:03:02.362><c>well, </c><00:03:02.443><c>we </c><00:03:02.524><c>directly </c><00:03:02.605><c>contact </c><00:03:02.686><c>all </c><00:03:02.767><c>the </c><00:03:02.848><c>influencers </c><00:03:02.929><c>we </c><00:03:03.010><c>think </c><00:03:03.091><c>would </c><00:03:03.172><c>be </c><00:03:03.253><c>a </c><00:03:03.334><c>good </c><00:03:03.415><c>fit </c><00:03:03.496><c>for </c><00:03:03.577><c>our </c><00:03:03.658><c>brand, </c><00:03:03.739><c>and </c><00:03:03.820><c>we </c><00:03:03.901><c>only</c>

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case as well, we directly contact all the influencers we think would be a good fit for our brand, and we only
 

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do <00:03:08.239><c>the </c><00:03:08.398><c>shading </c><00:03:08.557><c>for </c><00:03:08.716><c>one </c><00:03:08.875><c>or </c><00:03:09.034><c>two </c><00:03:09.193><c>of </c><00:03:09.352><c>them.  </c><00:03:09.511><c>Then,</c>

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do the shading for one or two of them.  Then,
 

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do the shading for one or two of them.  Then,
after <00:03:10.180><c>watching </c><00:03:10.520><c>that </c><00:03:10.860><c>video, </c><00:03:11.200><c>other</c>

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after watching that video, other
 

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after watching that video, other
influencers <00:03:12.070><c>also </c><00:03:12.261><c>want </c><00:03:12.452><c>to </c><00:03:12.643><c>promote </c><00:03:12.834><c>our </c><00:03:13.025><c>product </c><00:03:13.216><c>via </c><00:03:13.407><c>direct </c><00:03:13.598><c>message</c>

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influencers also want to promote our product via direct message
 

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influencers also want to promote our product via direct message
.  <00:03:14.037><c>I've </c><00:03:14.154><c>been </c><00:03:14.271><c>getting </c><00:03:14.388><c>a </c><00:03:14.505><c>lot </c><00:03:14.622><c>of </c><00:03:14.739><c>requests </c><00:03:14.856><c>asking </c><00:03:14.973><c>if </c><00:03:15.090><c>I </c><00:03:15.207><c>can </c><00:03:15.324><c>provide </c><00:03:15.441><c>the </c><00:03:15.558><c>product</c>

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.  I've been getting a lot of requests asking if I can provide the product
 

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.  <00:03:17.007><c>So, </c><00:03:17.135><c>if </c><00:03:17.263><c>you </c><00:03:17.391><c>do </c><00:03:17.519><c>influencer </c><00:03:17.647><c>marketing </c><00:03:17.775><c>on </c><00:03:17.903><c>Instagram </c><00:03:18.031><c>a </c><00:03:18.159><c>few </c><00:03:18.287><c>times </c><00:03:18.415><c>like </c><00:03:18.543><c>this, </c><00:03:18.671><c>there</c>

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.  So, if you do influencer marketing on Instagram a few times like this, there
 

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are <00:03:26.633><c>very </c><00:03:26.706><c>many </c><00:03:26.779><c>cases </c><00:03:26.852><c>where </c><00:03:26.925><c>other </c><00:03:26.998><c>influencers </c><00:03:27.071><c>see </c><00:03:27.144><c>your </c><00:03:27.217><c>content </c><00:03:27.290><c>and </c><00:03:27.363><c>contact </c><00:03:27.436><c>you, </c><00:03:27.509><c>allowing </c><00:03:27.582><c>you </c><00:03:27.655><c>to </c><00:03:27.728><c>continue </c><00:03:27.801><c>shooting.  </c><00:03:27.874><c>So,</c>

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are very many cases where other influencers see your content and contact you, allowing you to continue shooting.  So,
 

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are very many cases where other influencers see your content and contact you, allowing you to continue shooting.  So,
I <00:03:28.465><c>think </c><00:03:28.570><c>it </c><00:03:28.675><c>would </c><00:03:28.780><c>be </c><00:03:28.885><c>good </c><00:03:28.990><c>to </c><00:03:29.095><c>utilize </c><00:03:29.200><c>that </c><00:03:29.305><c>method </c><00:03:29.410><c>as </c><00:03:29.515><c>well.</c>

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I think it would be good to utilize that method as well.
 

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For <00:03:32.100><c>those </c><00:03:32.200><c>with </c><00:03:32.300><c>a </c><00:03:32.400><c>very </c><00:03:32.500><c>limited </c><00:03:32.600><c>marketing </c><00:03:32.700><c>budget, </c><00:03:32.800><c>I </c><00:03:32.900><c>believe </c><00:03:33.000><c>that </c><00:03:33.100><c>utilizing </c><00:03:33.200><c>nano-micro</c>

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For those with a very limited marketing budget, I believe that utilizing nano-micro
 

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For those with a very limited marketing budget, I believe that utilizing nano-micro
influencers <00:03:34.100><c>for </c><00:03:34.640><c>marketing </c><00:03:35.180><c>is </c><00:03:35.720><c>the</c>

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influencers for marketing is the
 

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influencers for marketing is the
most <00:03:36.759><c>efficient </c><00:03:37.518><c>approach</c>

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most efficient approach
 

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most efficient approach
.  <00:03:39.680><c>Overall,</c>

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.  Overall,
 

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.  Overall,
rather <00:03:40.126><c>than </c><00:03:40.172><c>obsessing </c><00:03:40.218><c>over </c><00:03:40.264><c>the </c><00:03:40.310><c>number </c><00:03:40.356><c>of </c><00:03:40.402><c>followers, </c><00:03:40.448><c>I </c><00:03:40.494><c>think </c><00:03:40.540><c>it </c><00:03:40.586><c>would </c><00:03:40.632><c>be </c><00:03:40.678><c>a </c><00:03:40.724><c>good </c><00:03:40.770><c>approach </c><00:03:40.816><c>to </c><00:03:40.862><c>contact </c><00:03:40.908><c>them </c><00:03:40.954><c>while </c><00:03:41.000><c>focusing </c><00:03:41.046><c>more </c><00:03:41.092><c>on </c><00:03:41.138><c>checking </c><00:03:41.184><c>if </c><00:03:41.230><c>they </c><00:03:41.276><c>align </c><00:03:41.322><c>well </c><00:03:41.368><c>with </c><00:03:41.414><c>your </c><00:03:41.460><c>brand's </c><00:03:41.506><c>PC </c><00:03:41.552><c>and</c>

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rather than obsessing over the number of followers, I think it would be a good approach to contact them while focusing more on checking if they align well with your brand's PC and
 

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rather than obsessing over the number of followers, I think it would be a good approach to contact them while focusing more on checking if they align well with your brand's PC and
how

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how
 

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how
active <00:03:44.471><c>they </c><00:03:44.783><c>are </c><00:03:45.095><c>by </c><00:03:45.407><c>closely </c><00:03:45.719><c>examining</c>

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active they are by closely examining
 

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active they are by closely examining
metrics <00:03:47.032><c>such </c><00:03:47.265><c>as </c><00:03:47.498><c>comments </c><00:03:47.731><c>and </c><00:03:47.964><c>like </c><00:03:48.197><c>percentages</c>

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metrics such as comments and like percentages
 

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.

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.
 

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I <00:03:56.008><c>hope </c><00:03:56.096><c>today's </c><00:03:56.184><c>video </c><00:03:56.272><c>helped </c><00:03:56.360><c>you </c><00:03:56.448><c>get </c><00:03:56.536><c>a </c><00:03:56.624><c>feel </c><00:03:56.712><c>for </c><00:03:56.800><c>influencer </c><00:03:56.888><c>marketing, </c><00:03:56.976><c>and </c><00:03:57.064><c>I </c><00:03:57.152><c>will </c><00:03:57.240><c>be </c><00:03:57.328><c>back </c><00:03:57.416><c>next </c><00:03:57.504><c>time</c>

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I hope today's video helped you get a feel for influencer marketing, and I will be back next time
 

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I hope today's video helped you get a feel for influencer marketing, and I will be back next time
with <00:03:58.311><c>more </c><00:03:58.543><c>informative </c><00:03:58.775><c>and </c><00:03:59.007><c>useful </c><00:03:59.239><c>content</c>

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with more informative and useful content
 

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with more informative and useful content
.  <00:04:00.079><c>thank </c><00:04:00.438><c>you</c>