슘페터
내용
[subtitle-meta] lang=en auto=True
hello. In this video, I will guide you through the practice of the Pattern
Platform's Target Customer and Customer
Persona Decks
. Before we begin this practice,
there is an important question we must be aware of.
Who will use our product or service
? And why
should they choose us?
Many early-stage founders
build a product first and often lack a concrete understanding of the customers who will actually use it
. Therefore, this exercise is based on the premise of not simply
imagining customers, but
specifically and strategically
defining target customers and visualizing their way of thinking and behavioral
patterns. This
practice session on the Chunbeter platform consists of a total of four steps, and we will
go through them one by one together.
First, create a virtual target customer profile
. Based on the input,
artificial intelligence (AI) automatically
generates an introduction. Please select the introduction you like from the various options and
click the Apply button to proceed to the next step
. In this step, we will further refine the target customer profile we have created
. First, please
select up to three customer lifestyles
. Then,
divide the customer's goals into four categories and
write them down. Economic goals, social
goals, health and leisure goals, personal development
goals. The categories are as follows. Please
enter the goal you wish to achieve for each category, press the Add button, and
save
[Music]
. Next, enter the pain points felt by the customer
, that is, the
problems or inconveniences they want to solve
. Once you have finished writing,
press the Apply button to proceed to the next step
. This is the stage where we
identify the purchasing behavior and patterns of target customers
. First, please rate the nutritional value score based on the customer's purchase motivation on a
5-point scale
. Next, customers
can select up to three preferred purchasing methods
. If you have preferred brands, please
select them by category. You
can select multiple payment methods. Also, please enter a preference score
for the information channels primarily used by customers using a 5-point
scale
. Once you have completed all the inputs,
press the Apply button to proceed to the next step
. The final step is the customer
journey map, which is the stage of
designing the flow from when a customer encounters a product or service until they make a purchase
. Before writing, please first
select the customer problem you would like to solve
. The journey is
divided into the following five stages. Motivation, exploration,
experience, achievement, feedback. Please input the
situations, thoughts, behaviors,
analyses, emotions, and opportunities experienced by the customer at each stage
. Through this process, we can further clarify the
paths and needs through which customers approach our Brindae
.
[Music] Once you have
entered all the details,
press the Apply button to
finish the practice. The target customer and customer
persona deck practice has
been completed. You can view the full content of
the results generated based on the information you entered by clicking the "View Practice Results"
button
. In addition, you can directly check the results
with a total of five different layouts through previews such as IR
. You
now
know how to concretely define the customer, which once felt abstract and difficult, right? This exercise
goes beyond simply imagining customers; it serves as a compass that
clarifies who our brand exists for and
sets the direction for our business strategy
. I hope this practice serves as a solid foundation so that your service can
accurately reach those who truly need it
. I will see you again in the next practice video
. thank you
From Growth to Startup: Startup Sanggo
Partners, SAS-based Practical Startup
Simulation Platform, PATER
원문 자막 펼치기
WEBVTT Kind: captions Language: en 00:00:04.200 --> 00:00:06.869 align:start position:0% hello. <00:00:04.381><c>In </c><00:00:04.562><c>this </c><00:00:04.743><c>video, </c><00:00:04.924><c>I </c><00:00:05.105><c>will </c><00:00:05.286><c>guide </c><00:00:05.467><c>you </c><00:00:05.648><c>through </c><00:00:05.829><c>the </c><00:00:06.010><c>practice </c><00:00:06.191><c>of </c><00:00:06.372><c>the </c><00:00:06.553><c>Pattern</c> 00:00:06.869 --> 00:00:06.879 align:start position:0% hello. In this video, I will guide you through the practice of the Pattern 00:00:06.879 --> 00:00:08.910 align:start position:0% hello. In this video, I will guide you through the practice of the Pattern Platform's <00:00:07.299><c>Target </c><00:00:07.719><c>Customer </c><00:00:08.139><c>and </c><00:00:08.559><c>Customer</c> 00:00:08.910 --> 00:00:08.920 align:start position:0% Platform's Target Customer and Customer 00:00:08.920 --> 00:00:11.629 align:start position:0% Platform's Target Customer and Customer Persona <00:00:10.400><c>Decks</c> 00:00:11.629 --> 00:00:11.639 align:start position:0% Persona Decks 00:00:11.639 --> 00:00:13.910 align:start position:0% Persona Decks . <00:00:12.007><c>Before </c><00:00:12.375><c>we </c><00:00:12.743><c>begin </c><00:00:13.111><c>this </c><00:00:13.479><c>practice,</c> 00:00:13.910 --> 00:00:16.189 align:start position:0% . Before we begin this practice, 00:00:16.189 --> 00:00:16.199 align:start position:0% 00:00:16.199 --> 00:00:18.550 align:start position:0% there <00:00:16.425><c>is </c><00:00:16.651><c>an </c><00:00:16.877><c>important </c><00:00:17.103><c>question </c><00:00:17.329><c>we </c><00:00:17.555><c>must </c><00:00:17.781><c>be </c><00:00:18.007><c>aware </c><00:00:18.233><c>of.</c> 00:00:18.550 --> 00:00:18.560 align:start position:0% there is an important question we must be aware of. 00:00:18.560 --> 00:00:20.710 align:start position:0% there is an important question we must be aware of. Who <00:00:18.840><c>will </c><00:00:19.120><c>use </c><00:00:19.400><c>our </c><00:00:19.680><c>product </c><00:00:19.960><c>or </c><00:00:20.240><c>service</c> 00:00:20.710 --> 00:00:20.720 align:start position:0% Who will use our product or service 00:00:20.720 --> 00:00:23.109 align:start position:0% Who will use our product or service ? <00:00:21.720><c>And </c><00:00:22.720><c>why</c> 00:00:23.109 --> 00:00:23.119 align:start position:0% ? And why 00:00:23.119 --> 00:00:25.189 align:start position:0% ? And why should <00:00:23.306><c>they </c><00:00:23.493><c>choose </c><00:00:23.680><c>us?</c> 00:00:25.189 --> 00:00:25.199 align:start position:0% should they choose us? 00:00:25.199 --> 00:00:27.269 align:start position:0% should they choose us? Many <00:00:26.119><c>early-stage </c><00:00:27.039><c>founders</c> 00:00:27.269 --> 00:00:27.279 align:start position:0% Many early-stage founders 00:00:27.279 --> 00:00:30.029 align:start position:0% Many early-stage founders build <00:00:27.417><c>a </c><00:00:27.555><c>product </c><00:00:27.693><c>first </c><00:00:27.831><c>and </c><00:00:27.969><c>often </c><00:00:28.107><c>lack </c><00:00:28.245><c>a </c><00:00:28.383><c>concrete </c><00:00:28.521><c>understanding </c><00:00:28.659><c>of </c><00:00:28.797><c>the </c><00:00:28.935><c>customers </c><00:00:29.073><c>who </c><00:00:29.211><c>will </c><00:00:29.349><c>actually </c><00:00:29.487><c>use </c><00:00:29.625><c>it</c> 00:00:30.029 --> 00:00:32.590 align:start position:0% build a product first and often lack a concrete understanding of the customers who will actually use it 00:00:32.590 --> 00:00:32.600 align:start position:0% 00:00:32.600 --> 00:00:35.830 align:start position:0% . <00:00:32.847><c>Therefore, </c><00:00:33.094><c>this </c><00:00:33.341><c>exercise </c><00:00:33.588><c>is </c><00:00:33.835><c>based </c><00:00:34.082><c>on </c><00:00:34.329><c>the </c><00:00:34.576><c>premise </c><00:00:34.823><c>of </c><00:00:35.070><c>not </c><00:00:35.317><c>simply</c> 00:00:35.830 --> 00:00:35.840 align:start position:0% . Therefore, this exercise is based on the premise of not simply 00:00:35.840 --> 00:00:37.790 align:start position:0% . Therefore, this exercise is based on the premise of not simply imagining <00:00:36.420><c>customers, </c><00:00:37.000><c>but</c> 00:00:37.790 --> 00:00:37.800 align:start position:0% imagining customers, but 00:00:37.800 --> 00:00:40.150 align:start position:0% imagining customers, but specifically <00:00:38.780><c>and </c><00:00:39.760><c>strategically</c> 00:00:40.150 --> 00:00:40.160 align:start position:0% specifically and strategically 00:00:40.160 --> 00:00:42.910 align:start position:0% specifically and strategically defining <00:00:40.396><c>target </c><00:00:40.632><c>customers </c><00:00:40.868><c>and </c><00:00:41.104><c>visualizing </c><00:00:41.340><c>their </c><00:00:41.576><c>way </c><00:00:41.812><c>of </c><00:00:42.048><c>thinking </c><00:00:42.284><c>and </c><00:00:42.520><c>behavioral</c> 00:00:42.910 --> 00:00:42.920 align:start position:0% defining target customers and visualizing their way of thinking and behavioral 00:00:42.920 --> 00:00:46.229 align:start position:0% defining target customers and visualizing their way of thinking and behavioral patterns. <00:00:45.760><c>This</c> 00:00:46.229 --> 00:00:46.239 align:start position:0% patterns. This 00:00:46.239 --> 00:00:48.869 align:start position:0% patterns. This practice <00:00:46.388><c>session </c><00:00:46.537><c>on </c><00:00:46.686><c>the </c><00:00:46.835><c>Chunbeter </c><00:00:46.984><c>platform </c><00:00:47.133><c>consists </c><00:00:47.282><c>of </c><00:00:47.431><c>a </c><00:00:47.580><c>total </c><00:00:47.729><c>of </c><00:00:47.878><c>four </c><00:00:48.027><c>steps, </c><00:00:48.176><c>and </c><00:00:48.325><c>we </c><00:00:48.474><c>will</c> 00:00:48.869 --> 00:00:51.470 align:start position:0% practice session on the Chunbeter platform consists of a total of four steps, and we will 00:00:51.470 --> 00:00:51.480 align:start position:0% 00:00:51.480 --> 00:00:53.790 align:start position:0% go <00:00:51.540><c>through </c><00:00:51.600><c>them </c><00:00:51.660><c>one </c><00:00:51.720><c>by </c><00:00:51.780><c>one </c><00:00:51.840><c>together.</c> 00:00:53.790 --> 00:00:53.800 align:start position:0% go through them one by one together. 00:00:53.800 --> 00:01:01.310 align:start position:0% go through them one by one together. First, <00:00:54.066><c>create </c><00:00:54.332><c>a </c><00:00:54.598><c>virtual </c><00:00:54.864><c>target </c><00:00:55.130><c>customer </c><00:00:55.396><c>profile</c> 00:01:01.310 --> 00:01:01.320 align:start position:0% 00:01:01.320 --> 00:01:04.030 align:start position:0% . <00:01:01.780><c>Based </c><00:01:02.240><c>on </c><00:01:02.700><c>the </c><00:01:03.160><c>input,</c> 00:01:04.030 --> 00:01:04.040 align:start position:0% . Based on the input, 00:01:04.040 --> 00:01:06.630 align:start position:0% . Based on the input, artificial <00:01:04.693><c>intelligence </c><00:01:05.346><c>(AI) </c><00:01:05.999><c>automatically</c> 00:01:06.630 --> 00:01:06.640 align:start position:0% artificial intelligence (AI) automatically 00:01:06.640 --> 00:01:09.230 align:start position:0% artificial intelligence (AI) automatically 00:01:09.230 --> 00:01:09.240 align:start position:0% 00:01:09.240 --> 00:01:11.830 align:start position:0% generates <00:01:09.412><c>an </c><00:01:09.584><c>introduction. </c><00:01:09.756><c>Please </c><00:01:09.928><c>select </c><00:01:10.100><c>the </c><00:01:10.272><c>introduction </c><00:01:10.444><c>you </c><00:01:10.616><c>like </c><00:01:10.788><c>from </c><00:01:10.960><c>the </c><00:01:11.132><c>various </c><00:01:11.304><c>options </c><00:01:11.476><c>and</c> 00:01:11.830 --> 00:01:14.390 align:start position:0% generates an introduction. Please select the introduction you like from the various options and 00:01:14.390 --> 00:01:14.400 align:start position:0% 00:01:14.400 --> 00:01:17.310 align:start position:0% click <00:01:14.537><c>the </c><00:01:14.674><c>Apply </c><00:01:14.811><c>button </c><00:01:14.948><c>to </c><00:01:15.085><c>proceed </c><00:01:15.222><c>to </c><00:01:15.359><c>the </c><00:01:15.496><c>next </c><00:01:15.633><c>step</c> 00:01:17.310 --> 00:01:17.320 align:start position:0% click the Apply button to proceed to the next step 00:01:17.320 --> 00:01:20.030 align:start position:0% click the Apply button to proceed to the next step . <00:01:17.491><c>In </c><00:01:17.662><c>this </c><00:01:17.833><c>step, </c><00:01:18.004><c>we </c><00:01:18.175><c>will </c><00:01:18.346><c>further </c><00:01:18.517><c>refine </c><00:01:18.688><c>the </c><00:01:18.859><c>target </c><00:01:19.030><c>customer </c><00:01:19.201><c>profile </c><00:01:19.372><c>we </c><00:01:19.543><c>have </c><00:01:19.714><c>created</c> 00:01:20.030 --> 00:01:21.950 align:start position:0% . In this step, we will further refine the target customer profile we have created 00:01:21.950 --> 00:01:21.960 align:start position:0% 00:01:21.960 --> 00:01:24.230 align:start position:0% . <00:01:22.840><c>First, </c><00:01:23.720><c>please</c> 00:01:24.230 --> 00:01:24.240 align:start position:0% . First, please 00:01:24.240 --> 00:01:28.109 align:start position:0% . First, please select <00:01:24.632><c>up </c><00:01:25.024><c>to </c><00:01:25.416><c>three </c><00:01:25.808><c>customer </c><00:01:26.200><c>lifestyles</c> 00:01:28.109 --> 00:01:28.119 align:start position:0% select up to three customer lifestyles 00:01:28.119 --> 00:01:30.429 align:start position:0% select up to three customer lifestyles . <00:01:30.240><c>Then,</c> 00:01:30.429 --> 00:01:30.439 align:start position:0% . Then, 00:01:30.439 --> 00:01:32.830 align:start position:0% . Then, divide <00:01:30.684><c>the </c><00:01:30.929><c>customer's </c><00:01:31.174><c>goals </c><00:01:31.419><c>into </c><00:01:31.664><c>four </c><00:01:31.909><c>categories </c><00:01:32.154><c>and</c> 00:01:32.830 --> 00:01:32.840 align:start position:0% divide the customer's goals into four categories and 00:01:32.840 --> 00:01:35.310 align:start position:0% divide the customer's goals into four categories and write <00:01:33.248><c>them </c><00:01:33.656><c>down. </c><00:01:34.064><c>Economic </c><00:01:34.472><c>goals, </c><00:01:34.880><c>social</c> 00:01:35.310 --> 00:01:35.320 align:start position:0% write them down. Economic goals, social 00:01:35.320 --> 00:01:38.149 align:start position:0% write them down. Economic goals, social goals, <00:01:35.733><c>health </c><00:01:36.146><c>and </c><00:01:36.559><c>leisure </c><00:01:36.972><c>goals, </c><00:01:37.385><c>personal </c><00:01:37.798><c>development</c> 00:01:38.149 --> 00:01:38.159 align:start position:0% goals, health and leisure goals, personal development 00:01:38.159 --> 00:01:41.389 align:start position:0% goals, health and leisure goals, personal development goals. <00:01:38.612><c>The </c><00:01:39.065><c>categories </c><00:01:39.518><c>are </c><00:01:39.971><c>as </c><00:01:40.424><c>follows. </c><00:01:40.877><c>Please</c> 00:01:41.389 --> 00:01:42.749 align:start position:0% goals. The categories are as follows. Please 00:01:42.749 --> 00:01:42.759 align:start position:0% 00:01:42.759 --> 00:01:44.950 align:start position:0% enter <00:01:42.893><c>the </c><00:01:43.027><c>goal </c><00:01:43.161><c>you </c><00:01:43.295><c>wish </c><00:01:43.429><c>to </c><00:01:43.563><c>achieve </c><00:01:43.697><c>for </c><00:01:43.831><c>each </c><00:01:43.965><c>category, </c><00:01:44.099><c>press </c><00:01:44.233><c>the </c><00:01:44.367><c>Add </c><00:01:44.501><c>button, </c><00:01:44.635><c>and</c> 00:01:44.950 --> 00:01:44.960 align:start position:0% enter the goal you wish to achieve for each category, press the Add button, and 00:01:44.960 --> 00:01:56.240 align:start position:0% enter the goal you wish to achieve for each category, press the Add button, and save 00:01:56.240 --> 00:01:56.250 align:start position:0% 00:01:56.250 --> 00:02:00.990 align:start position:0% [Music] 00:02:00.990 --> 00:02:01.000 align:start position:0% 00:02:01.000 --> 00:02:03.510 align:start position:0% . <00:02:01.213><c>Next, </c><00:02:01.426><c>enter </c><00:02:01.639><c>the </c><00:02:01.852><c>pain </c><00:02:02.065><c>points </c><00:02:02.278><c>felt </c><00:02:02.491><c>by </c><00:02:02.704><c>the </c><00:02:02.917><c>customer</c> 00:02:03.510 --> 00:02:03.520 align:start position:0% . Next, enter the pain points felt by the customer 00:02:03.520 --> 00:02:05.670 align:start position:0% . Next, enter the pain points felt by the customer , <00:02:04.120><c>that </c><00:02:04.720><c>is, </c><00:02:05.320><c>the</c> 00:02:05.670 --> 00:02:05.680 align:start position:0% , that is, the 00:02:05.680 --> 00:02:14.430 align:start position:0% , that is, the problems <00:02:05.773><c>or </c><00:02:05.866><c>inconveniences </c><00:02:05.959><c>they </c><00:02:06.052><c>want </c><00:02:06.145><c>to </c><00:02:06.238><c>solve</c> 00:02:14.430 --> 00:02:14.440 align:start position:0% 00:02:14.440 --> 00:02:17.229 align:start position:0% . <00:02:14.799><c>Once </c><00:02:15.158><c>you </c><00:02:15.517><c>have </c><00:02:15.876><c>finished </c><00:02:16.235><c>writing,</c> 00:02:17.229 --> 00:02:17.239 align:start position:0% . Once you have finished writing, 00:02:17.239 --> 00:02:20.350 align:start position:0% . Once you have finished writing, press <00:02:17.425><c>the </c><00:02:17.611><c>Apply </c><00:02:17.797><c>button </c><00:02:17.983><c>to </c><00:02:18.169><c>proceed </c><00:02:18.355><c>to </c><00:02:18.541><c>the </c><00:02:18.727><c>next </c><00:02:18.913><c>step</c> 00:02:20.350 --> 00:02:20.360 align:start position:0% press the Apply button to proceed to the next step 00:02:20.360 --> 00:02:22.790 align:start position:0% press the Apply button to proceed to the next step . <00:02:20.700><c>This </c><00:02:21.040><c>is </c><00:02:21.380><c>the </c><00:02:21.720><c>stage </c><00:02:22.060><c>where </c><00:02:22.400><c>we</c> 00:02:22.790 --> 00:02:22.800 align:start position:0% . This is the stage where we 00:02:22.800 --> 00:02:24.830 align:start position:0% . This is the stage where we identify <00:02:23.005><c>the </c><00:02:23.210><c>purchasing </c><00:02:23.415><c>behavior </c><00:02:23.620><c>and </c><00:02:23.825><c>patterns </c><00:02:24.030><c>of </c><00:02:24.235><c>target </c><00:02:24.440><c>customers</c> 00:02:24.830 --> 00:02:24.840 align:start position:0% identify the purchasing behavior and patterns of target customers 00:02:24.840 --> 00:02:27.670 align:start position:0% identify the purchasing behavior and patterns of target customers . <00:02:24.986><c>First, </c><00:02:25.132><c>please </c><00:02:25.278><c>rate </c><00:02:25.424><c>the </c><00:02:25.570><c>nutritional </c><00:02:25.716><c>value </c><00:02:25.862><c>score </c><00:02:26.008><c>based </c><00:02:26.154><c>on </c><00:02:26.300><c>the </c><00:02:26.446><c>customer's </c><00:02:26.592><c>purchase </c><00:02:26.738><c>motivation </c><00:02:26.884><c>on </c><00:02:27.030><c>a</c> 00:02:27.670 --> 00:02:27.680 align:start position:0% . First, please rate the nutritional value score based on the customer's purchase motivation on a 00:02:27.680 --> 00:02:30.830 align:start position:0% . First, please rate the nutritional value score based on the customer's purchase motivation on a 5-point <00:02:29.760><c>scale</c> 00:02:30.830 --> 00:02:30.840 align:start position:0% 5-point scale 00:02:30.840 --> 00:02:33.509 align:start position:0% 5-point scale . <00:02:32.060><c>Next, </c><00:02:33.280><c>customers</c> 00:02:33.509 --> 00:02:33.519 align:start position:0% . Next, customers 00:02:33.519 --> 00:02:37.270 align:start position:0% . Next, customers can <00:02:33.850><c>select </c><00:02:34.181><c>up </c><00:02:34.512><c>to </c><00:02:34.843><c>three </c><00:02:35.174><c>preferred </c><00:02:35.505><c>purchasing </c><00:02:35.836><c>methods</c> 00:02:37.270 --> 00:02:37.280 align:start position:0% can select up to three preferred purchasing methods 00:02:37.280 --> 00:02:40.190 align:start position:0% can select up to three preferred purchasing methods . <00:02:37.600><c>If </c><00:02:37.920><c>you </c><00:02:38.240><c>have </c><00:02:38.560><c>preferred </c><00:02:38.880><c>brands, </c><00:02:39.200><c>please</c> 00:02:40.190 --> 00:02:40.200 align:start position:0% . If you have preferred brands, please 00:02:40.200 --> 00:02:42.790 align:start position:0% . If you have preferred brands, please select <00:02:40.360><c>them </c><00:02:40.520><c>by </c><00:02:40.680><c>category. </c><00:02:40.840><c>You</c> 00:02:42.790 --> 00:02:47.110 align:start position:0% select them by category. You 00:02:47.110 --> 00:02:47.120 align:start position:0% 00:02:47.120 --> 00:02:49.550 align:start position:0% can <00:02:47.339><c>select </c><00:02:47.558><c>multiple </c><00:02:47.777><c>payment </c><00:02:47.996><c>methods. </c><00:02:48.215><c>Also, </c><00:02:48.434><c>please </c><00:02:48.653><c>enter </c><00:02:48.872><c>a </c><00:02:49.091><c>preference </c><00:02:49.310><c>score</c> 00:02:49.550 --> 00:02:49.560 align:start position:0% can select multiple payment methods. Also, please enter a preference score 00:02:49.560 --> 00:02:52.190 align:start position:0% can select multiple payment methods. Also, please enter a preference score for <00:02:49.772><c>the </c><00:02:49.984><c>information </c><00:02:50.196><c>channels </c><00:02:50.408><c>primarily </c><00:02:50.620><c>used </c><00:02:50.832><c>by </c><00:02:51.044><c>customers </c><00:02:51.256><c>using </c><00:02:51.468><c>a </c><00:02:51.680><c>5-point</c> 00:02:52.190 --> 00:02:52.200 align:start position:0% for the information channels primarily used by customers using a 5-point 00:02:52.200 --> 00:02:55.350 align:start position:0% for the information channels primarily used by customers using a 5-point scale 00:02:55.350 --> 00:02:55.360 align:start position:0% scale 00:02:55.360 --> 00:02:57.790 align:start position:0% scale . <00:02:55.600><c>Once </c><00:02:55.840><c>you </c><00:02:56.080><c>have </c><00:02:56.320><c>completed </c><00:02:56.560><c>all </c><00:02:56.800><c>the </c><00:02:57.040><c>inputs,</c> 00:02:57.790 --> 00:02:57.800 align:start position:0% . Once you have completed all the inputs, 00:02:57.800 --> 00:03:00.710 align:start position:0% . Once you have completed all the inputs, press <00:02:57.982><c>the </c><00:02:58.164><c>Apply </c><00:02:58.346><c>button </c><00:02:58.528><c>to </c><00:02:58.710><c>proceed </c><00:02:58.892><c>to </c><00:02:59.074><c>the </c><00:02:59.256><c>next </c><00:02:59.438><c>step</c> 00:03:00.710 --> 00:03:00.720 align:start position:0% press the Apply button to proceed to the next step 00:03:00.720 --> 00:03:03.070 align:start position:0% press the Apply button to proceed to the next step . <00:03:01.053><c>The </c><00:03:01.386><c>final </c><00:03:01.719><c>step </c><00:03:02.052><c>is </c><00:03:02.385><c>the </c><00:03:02.718><c>customer</c> 00:03:03.070 --> 00:03:03.080 align:start position:0% . The final step is the customer 00:03:03.080 --> 00:03:05.990 align:start position:0% . The final step is the customer journey <00:03:03.480><c>map, </c><00:03:03.880><c>which </c><00:03:04.280><c>is </c><00:03:04.680><c>the </c><00:03:05.080><c>stage </c><00:03:05.480><c>of</c> 00:03:05.990 --> 00:03:06.000 align:start position:0% journey map, which is the stage of 00:03:06.000 --> 00:03:09.229 align:start position:0% journey map, which is the stage of designing <00:03:06.125><c>the </c><00:03:06.250><c>flow </c><00:03:06.375><c>from </c><00:03:06.500><c>when </c><00:03:06.625><c>a </c><00:03:06.750><c>customer </c><00:03:06.875><c>encounters </c><00:03:07.000><c>a </c><00:03:07.125><c>product </c><00:03:07.250><c>or </c><00:03:07.375><c>service </c><00:03:07.500><c>until </c><00:03:07.625><c>they </c><00:03:07.750><c>make </c><00:03:07.875><c>a </c><00:03:08.000><c>purchase</c> 00:03:09.229 --> 00:03:09.239 align:start position:0% designing the flow from when a customer encounters a product or service until they make a purchase 00:03:09.239 --> 00:03:11.589 align:start position:0% designing the flow from when a customer encounters a product or service until they make a purchase . <00:03:09.769><c>Before </c><00:03:10.299><c>writing, </c><00:03:10.829><c>please </c><00:03:11.359><c>first</c> 00:03:11.589 --> 00:03:11.599 align:start position:0% . Before writing, please first 00:03:11.599 --> 00:03:14.470 align:start position:0% . Before writing, please first select <00:03:11.799><c>the </c><00:03:11.999><c>customer </c><00:03:12.199><c>problem </c><00:03:12.399><c>you </c><00:03:12.599><c>would </c><00:03:12.799><c>like </c><00:03:12.999><c>to </c><00:03:13.199><c>solve</c> 00:03:14.470 --> 00:03:14.480 align:start position:0% select the customer problem you would like to solve 00:03:14.480 --> 00:03:17.070 align:start position:0% select the customer problem you would like to solve . <00:03:15.266><c>The </c><00:03:16.052><c>journey </c><00:03:16.838><c>is</c> 00:03:17.070 --> 00:03:17.080 align:start position:0% . The journey is 00:03:17.080 --> 00:03:20.270 align:start position:0% . The journey is divided <00:03:17.434><c>into </c><00:03:17.788><c>the </c><00:03:18.142><c>following </c><00:03:18.496><c>five </c><00:03:18.850><c>stages. </c><00:03:19.204><c>Motivation, </c><00:03:19.558><c>exploration,</c> 00:03:20.270 --> 00:03:20.280 align:start position:0% divided into the following five stages. Motivation, exploration, 00:03:20.280 --> 00:03:23.910 align:start position:0% divided into the following five stages. Motivation, exploration, experience, <00:03:20.832><c>achievement, </c><00:03:21.384><c>feedback. </c><00:03:21.936><c>Please </c><00:03:22.488><c>input </c><00:03:23.040><c>the</c> 00:03:23.910 --> 00:03:23.920 align:start position:0% experience, achievement, feedback. Please input the 00:03:23.920 --> 00:03:27.589 align:start position:0% experience, achievement, feedback. Please input the situations, <00:03:25.259><c>thoughts, </c><00:03:26.598><c>behaviors,</c> 00:03:27.589 --> 00:03:27.599 align:start position:0% situations, thoughts, behaviors, 00:03:27.599 --> 00:03:30.390 align:start position:0% situations, thoughts, behaviors, analyses, <00:03:27.811><c>emotions, </c><00:03:28.023><c>and </c><00:03:28.235><c>opportunities </c><00:03:28.447><c>experienced </c><00:03:28.659><c>by </c><00:03:28.871><c>the </c><00:03:29.083><c>customer </c><00:03:29.295><c>at </c><00:03:29.507><c>each </c><00:03:29.719><c>stage</c> 00:03:30.390 --> 00:03:30.400 align:start position:0% analyses, emotions, and opportunities experienced by the customer at each stage 00:03:30.400 --> 00:03:32.869 align:start position:0% analyses, emotions, and opportunities experienced by the customer at each stage . <00:03:30.654><c>Through </c><00:03:30.908><c>this </c><00:03:31.162><c>process, </c><00:03:31.416><c>we </c><00:03:31.670><c>can </c><00:03:31.924><c>further </c><00:03:32.178><c>clarify </c><00:03:32.432><c>the</c> 00:03:32.869 --> 00:03:32.879 align:start position:0% . Through this process, we can further clarify the 00:03:32.879 --> 00:03:35.509 align:start position:0% . Through this process, we can further clarify the paths <00:03:33.129><c>and </c><00:03:33.379><c>needs </c><00:03:33.629><c>through </c><00:03:33.879><c>which </c><00:03:34.129><c>customers </c><00:03:34.379><c>approach </c><00:03:34.629><c>our </c><00:03:34.879><c>Brindae</c> 00:03:35.509 --> 00:03:35.519 align:start position:0% paths and needs through which customers approach our Brindae 00:03:35.519 --> 00:04:13.440 align:start position:0% paths and needs through which customers approach our Brindae . 00:04:13.440 --> 00:04:13.450 align:start position:0% 00:04:13.450 --> 00:04:18.229 align:start position:0% [Music] Once you have 00:04:18.229 --> 00:04:18.239 align:start position:0% 00:04:18.239 --> 00:04:20.390 align:start position:0% entered <00:04:18.786><c>all </c><00:04:19.333><c>the </c><00:04:19.880><c>details,</c> 00:04:20.390 --> 00:04:20.400 align:start position:0% entered all the details, 00:04:20.400 --> 00:04:24.710 align:start position:0% entered all the details, press <00:04:20.609><c>the </c><00:04:20.818><c>Apply </c><00:04:21.027><c>button </c><00:04:21.236><c>to</c> 00:04:24.710 --> 00:04:24.720 align:start position:0% 00:04:24.720 --> 00:04:26.830 align:start position:0% finish <00:04:24.982><c>the </c><00:04:25.244><c>practice. </c><00:04:25.506><c>The </c><00:04:25.768><c>target </c><00:04:26.030><c>customer </c><00:04:26.292><c>and </c><00:04:26.554><c>customer</c> 00:04:26.830 --> 00:04:26.840 align:start position:0% finish the practice. The target customer and customer 00:04:26.840 --> 00:04:28.670 align:start position:0% finish the practice. The target customer and customer persona <00:04:27.213><c>deck </c><00:04:27.586><c>practice </c><00:04:27.959><c>has</c> 00:04:28.670 --> 00:04:28.680 align:start position:0% persona deck practice has 00:04:28.680 --> 00:04:30.629 align:start position:0% persona deck practice has been <00:04:28.880><c>completed. </c><00:04:29.080><c>You </c><00:04:29.280><c>can </c><00:04:29.480><c>view </c><00:04:29.680><c>the </c><00:04:29.880><c>full </c><00:04:30.080><c>content </c><00:04:30.280><c>of</c> 00:04:30.629 --> 00:04:30.639 align:start position:0% been completed. You can view the full content of 00:04:30.639 --> 00:04:33.469 align:start position:0% been completed. You can view the full content of the <00:04:30.804><c>results </c><00:04:30.969><c>generated </c><00:04:31.134><c>based </c><00:04:31.299><c>on </c><00:04:31.464><c>the </c><00:04:31.629><c>information </c><00:04:31.794><c>you </c><00:04:31.959><c>entered </c><00:04:32.124><c>by </c><00:04:32.289><c>clicking </c><00:04:32.454><c>the </c><00:04:32.619><c>"View </c><00:04:32.784><c>Practice </c><00:04:32.949><c>Results"</c> 00:04:33.469 --> 00:04:33.479 align:start position:0% the results generated based on the information you entered by clicking the "View Practice Results" 00:04:33.479 --> 00:04:36.590 align:start position:0% the results generated based on the information you entered by clicking the "View Practice Results" button 00:04:36.590 --> 00:04:36.600 align:start position:0% button 00:04:36.600 --> 00:04:39.430 align:start position:0% button . <00:04:36.910><c>In </c><00:04:37.220><c>addition, </c><00:04:37.530><c>you </c><00:04:37.840><c>can </c><00:04:38.150><c>directly </c><00:04:38.460><c>check </c><00:04:38.770><c>the </c><00:04:39.080><c>results</c> 00:04:39.430 --> 00:04:39.440 align:start position:0% . In addition, you can directly check the results 00:04:39.440 --> 00:04:42.270 align:start position:0% . In addition, you can directly check the results with <00:04:39.618><c>a </c><00:04:39.796><c>total </c><00:04:39.974><c>of </c><00:04:40.152><c>five </c><00:04:40.330><c>different </c><00:04:40.508><c>layouts </c><00:04:40.686><c>through </c><00:04:40.864><c>previews </c><00:04:41.042><c>such </c><00:04:41.220><c>as </c><00:04:41.398><c>IR</c> 00:04:42.270 --> 00:04:42.280 align:start position:0% with a total of five different layouts through previews such as IR 00:04:42.280 --> 00:04:46.189 align:start position:0% with a total of five different layouts through previews such as IR . <00:04:44.000><c>You</c> 00:04:46.189 --> 00:04:49.390 align:start position:0% . You 00:04:49.390 --> 00:04:49.400 align:start position:0% 00:04:49.400 --> 00:04:51.270 align:start position:0% now 00:04:51.270 --> 00:04:51.280 align:start position:0% now 00:04:51.280 --> 00:04:54.350 align:start position:0% now know <00:04:51.442><c>how </c><00:04:51.604><c>to </c><00:04:51.766><c>concretely </c><00:04:51.928><c>define </c><00:04:52.090><c>the </c><00:04:52.252><c>customer, </c><00:04:52.414><c>which </c><00:04:52.576><c>once </c><00:04:52.738><c>felt </c><00:04:52.900><c>abstract </c><00:04:53.062><c>and </c><00:04:53.224><c>difficult, </c><00:04:53.386><c>right? </c><00:04:53.548><c>This </c><00:04:53.710><c>exercise</c> 00:04:54.350 --> 00:04:54.360 align:start position:0% know how to concretely define the customer, which once felt abstract and difficult, right? This exercise 00:04:54.360 --> 00:04:56.590 align:start position:0% know how to concretely define the customer, which once felt abstract and difficult, right? This exercise goes <00:04:54.552><c>beyond </c><00:04:54.744><c>simply </c><00:04:54.936><c>imagining </c><00:04:55.128><c>customers; </c><00:04:55.320><c>it </c><00:04:55.512><c>serves </c><00:04:55.704><c>as </c><00:04:55.896><c>a </c><00:04:56.088><c>compass </c><00:04:56.280><c>that</c> 00:04:56.590 --> 00:04:59.029 align:start position:0% goes beyond simply imagining customers; it serves as a compass that 00:04:59.029 --> 00:04:59.039 align:start position:0% 00:04:59.039 --> 00:05:01.670 align:start position:0% clarifies <00:04:59.432><c>who </c><00:04:59.825><c>our </c><00:05:00.218><c>brand </c><00:05:00.611><c>exists </c><00:05:01.004><c>for </c><00:05:01.397><c>and</c> 00:05:01.670 --> 00:05:01.680 align:start position:0% clarifies who our brand exists for and 00:05:01.680 --> 00:05:04.550 align:start position:0% clarifies who our brand exists for and sets <00:05:01.953><c>the </c><00:05:02.226><c>direction </c><00:05:02.499><c>for </c><00:05:02.772><c>our </c><00:05:03.045><c>business </c><00:05:03.318><c>strategy</c> 00:05:04.550 --> 00:05:04.560 align:start position:0% sets the direction for our business strategy 00:05:04.560 --> 00:05:07.110 align:start position:0% sets the direction for our business strategy . <00:05:04.717><c>I </c><00:05:04.874><c>hope </c><00:05:05.031><c>this </c><00:05:05.188><c>practice </c><00:05:05.345><c>serves </c><00:05:05.502><c>as </c><00:05:05.659><c>a </c><00:05:05.816><c>solid </c><00:05:05.973><c>foundation </c><00:05:06.130><c>so </c><00:05:06.287><c>that </c><00:05:06.444><c>your </c><00:05:06.601><c>service </c><00:05:06.758><c>can</c> 00:05:07.110 --> 00:05:07.120 align:start position:0% . I hope this practice serves as a solid foundation so that your service can 00:05:07.120 --> 00:05:08.990 align:start position:0% . I hope this practice serves as a solid foundation so that your service can accurately <00:05:07.413><c>reach </c><00:05:07.706><c>those </c><00:05:07.999><c>who </c><00:05:08.292><c>truly </c><00:05:08.585><c>need </c><00:05:08.878><c>it</c> 00:05:08.990 --> 00:05:11.590 align:start position:0% accurately reach those who truly need it 00:05:11.590 --> 00:05:11.600 align:start position:0% 00:05:11.600 --> 00:05:14.270 align:start position:0% . <00:05:11.820><c>I </c><00:05:12.040><c>will </c><00:05:12.260><c>see </c><00:05:12.480><c>you </c><00:05:12.700><c>again </c><00:05:12.920><c>in </c><00:05:13.140><c>the </c><00:05:13.360><c>next </c><00:05:13.580><c>practice </c><00:05:13.800><c>video</c> 00:05:14.270 --> 00:05:14.280 align:start position:0% . I will see you again in the next practice video 00:05:14.280 --> 00:05:17.510 align:start position:0% . I will see you again in the next practice video . <00:05:15.099><c>thank </c><00:05:15.918><c>you</c> 00:05:17.510 --> 00:05:17.520 align:start position:0% . thank you 00:05:17.520 --> 00:05:20.150 align:start position:0% . thank you From <00:05:17.976><c>Growth </c><00:05:18.432><c>to </c><00:05:18.888><c>Startup: </c><00:05:19.344><c>Startup </c><00:05:19.800><c>Sanggo</c> 00:05:20.150 --> 00:05:20.160 align:start position:0% From Growth to Startup: Startup Sanggo 00:05:20.160 --> 00:05:22.469 align:start position:0% From Growth to Startup: Startup Sanggo Partners, <00:05:20.839><c>SAS-based </c><00:05:21.518><c>Practical </c><00:05:22.197><c>Startup</c> 00:05:22.469 --> 00:05:22.479 align:start position:0% Partners, SAS-based Practical Startup 00:05:22.479 --> 00:05:26.400 align:start position:0% Partners, SAS-based Practical Startup Simulation <00:05:23.359><c>Platform, </c><00:05:24.239><c>PATER</c>