Shopify 리서치 허브 · 문서/위키형 둘러보기 분류 관리 자동 조사

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수집: 2026-08-18
https://support.google.com/google-ads/answer/13494537?hl=ko

내용

이 도움말에서는 Shopify에서 Google & YouTube 앱을 사용하여 전환 추적을 설정하는 방법을 설명합니다. Shopify에서 이미 측정을 설정한 경우 Google 태그를 다시 구현하기 전에 Google & YouTube 앱을 설치해야 합니다. Shopify에서 Google & YouTube 앱으로 이전하는 방법을 자세히 알아보세요. 전환 추적에 대해 자세히 알아보려면 다음을 참고하세요. 이 페이지의 내용 - 권장: Shopify에서 Google & YouTube 앱 설정하기 - 전환 측정 이벤트 및 도착 페이지 수동으로 수정하기 - 향상된 전환 사용 - 전환 추적 선택 해제 - 전환 추적 다시 사용 전환 추적을 설정하는 가장 쉬운 방법은 Shopify의 Google & YouTube 앱을 이용하는 것입니다. 다음 단계를 따르세요. 자막을 원하는 언어로 보려면 YouTube 자막 기능을 켜세요. 동영상 플레이어에 있는 설정 아이콘 을 선택한 다음 자막을 선택하고 원하는 언어를 선택합니다. 1/5단계: Google & YouTube 앱 설치 - Shopify 계정에 로그인하고 'Google & YouTube' 앱을 다운로드합니다. - Shopify 콘솔에서 검색창을 클릭하고 'Google and YouTube'를 검색합니다. - Shopify 앱 스토어로 이동합니다. 계속하려면 설치를 클릭합니다. - 필요한 권한 목록을 검토한 다음 '설치'를 클릭하여 계속합니다. - 앱이 Google에 연결되어 있지 않은 경우 Google 계정 연결을 클릭하고 Ads 속성을 소유한 Google 계정을 선택합니다. 2/5단계: Google Ads 계정 연결(권장됨) - 'Google Ads 전환 측정만 설정하고 싶으신가요?' 섹션에서 시작하기를 클릭합니다. - 다음 중 하나를 선택하여 전환 측정을 설정할 수 있습니다. - '내 Google 계정 섹션'에서 Google Ads 계정을 연결합니다. Google Ads 계정을 선택하고 연결 을 클릭합니다. 다음 단계로 이동합니다. - 또는 지금 Google Ads 계정 연결을 건너뛰려면 '계정 연결 건너뛰기'를 선택하고 다음 단계로 이동합니다. 3/5단계: 전환 측정 설정 Google Ads 계정을 연결한 경우: - '전환 측정'에는 Shopify 이벤트 및 도착 페이지 목록이 표시됩니다. Google Ads 계정을 연결하면 구매, 장바구니에 추가, 결제 시작 전환 액션이 Google Ads에서 기본값으로 제안되고 계정 기본값으로 설정됩니다. Shopify에서 이를 Shopify 이벤트에 매핑합니다. 이벤트 및 도착 페이지를 업데이트하지 않으려면 확인을 클릭하세요. Google & YouTube 앱 이벤트 매개변수에 대해 자세히 알아보세요. - 전환 이벤트 및 도착 페이지를 수정하려면 관리를 클릭합니다. - 변경하려는 전환 액션 옆에 있는 연필 아이콘을 클릭합니다. 다음과 같은 작업을 할 수 있습니다. - 연결된 계정에서 새 작업 만들기 - 연결된 계정에서 선택(Google Ads 계정에서 전환 액션이 설정된 경우) - 연결된 계정에서 측정 안 함 - Google Ads 전환 또는 플러드라이트 도착 페이지의 경우 '맞춤 전환 ID/라벨 추가' 체크박스를 선택하여 지정된 Shopify 이벤트에서 데이터를 수신합니다. - Google Ads의 경우 이벤트 스니펫에 있는 AW-CONVERSION_ID/CONVERSION_LABEL문자열을 입력합니다. - 플러드라이트의 경우 태그 지정을 위해 Google 태그 이벤트 스니펫에 있는 DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD문자열을 입력합니다. - Google Ads의 경우 이벤트 스니펫에 있는 - 관리하려는 각 Shopify 이벤트에 대해 저장 을 클릭합니다. - Shopify 이벤트 업데이트를 완료한 후 저장을 클릭합니다. - Shopify 이벤트 및 Google Ads 도착 페이지를 검토하고 확인을 클릭합니다. - 확인을 클릭하여 향상된 전환 설정을 확인합니다. - 참고: 계정 설정에 따라 이 단계를 완료하지 않아도 될 수도 있습니다. Google Ads 계정 연결을 건너뛴 경우: 다음과 같은 이유로 Google Ads 계정 연결을 건너뛸 수 있습니다. - 연결할 계정이 여러 개인 경우(MCC를 통해 연결하는 경우 포함). Google & YouTube 앱은 Google Ads 계정 하나만 직접 연결할 수 있지만, 전환 ID와 라벨을 사용하거나 Google 태그를 수동으로 추가하여 추가 계정을 수동으로 설정할 수 있습니다. - 관리 액세스 권한이 없어 연결할 계정 목록에 도착 페이지가 표시되지 않음 - 플러드라이트를 구성하려면 수동으로 구성해야 합니다. 아래 단계에 따라 계정을 수동으로 구성하세요. - 계정 연결을 건너뛰려면 예, 건너뛰기를 클릭합니다. - 맞춤 Google Ads 전환 또는 플러드라이트 도착 페이지의 경우 '맞춤 전환 ID/라벨 추가' 체크박스를 선택하여 지정된 Shopify 이벤트에서 데이터를 수신합니다.- Google Ads의 경우 이벤트 스니펫에 있는 AW-CONVERSION_ID/CONVERSION_LABEL 문자열을 입력합니다. - 플러드라이트의 경우 태그 지정을 위해 Google 태그 이벤트 스니펫에 있는 DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD문자열을 입력합니다. - 관리하려는 각 Shopify 이벤트에 대해 저장 을 클릭합니다. - Shopify 이벤트 업데이트를 완료한 후 저장을 클릭합니다. - Shopify 이벤트 및 Google Ads 도착 페이지를 검토하고 확인을 클릭합니다. 4/5단계: Google 태그 확인 - Google & YouTube 앱에 연결하는 각 관련 서비스에 Google 태그가 설치됩니다. 설치된 Google 태그가 올바르면 확인을 클릭합니다. - Google 태그 추가를 클릭하여 연결된 계정 또는 속성을 연결하지 않고 Google 태그를 수동으로 추가합니다. 개요 페이지에서 서비스를 연결할 수 있습니다. 이 옵션을 사용하면 이전 단계에서 계정을 연결하지 않은 경우 추가 계정 또는 플러드라이트를 설정할 수도 있습니다. - 설정이 완료되면 저장을 클릭합니다. - 설치된 Google 태그가 올바르면 확인을 클릭합니다. - 설정 완료를 클릭합니다. 이 단계를 모두 완료하지 않으면 설정에 액세스하여 업데이트할 수 없습니다. 설정 및 태그 검토하기 - '설정' 페이지로 이동합니다. - '전환 이벤트 설정' 섹션 또는 'Google 태그' 섹션에서 관리를 클릭합니다. - 전환 이벤트 설정을 관리하거나 Google 태그를 수동으로 추가할 수 있습니다. - 설정이 완료되면 저장을 클릭합니다. - 설정 완료를 클릭합니다. 5/5단계: 새 전환 액션 확인 - 새 캠페인이 새 전환 액션에 입찰하고 있는지 확인하고 새 전환 액션을 기본 전환으로 설정합니다. - 웹사이트에서 태그의 게재위치 및 실행을 확인합니다. - Google 태그 관리자를 사용하는 경우 전환 링커 태그가 올바르게 설정되어 있는지 확인합니다. - 전환 추적에 문제가 있는 경우 웹사이트에 전환 추적 태그가 올바르게 구현되어 있고 제대로 실행되는지 확인합니다. Google 태그 관리자를 사용하는 경우 전환 링커 태그가 올바르게 설정되어 있는지 확인합니다. - Google Tag Assistant를 사용하여 태그 설정 문제를 해결하고 확인합니다. - Google & YouTube 앱과 오프라인 매장 또는 맞춤 픽셀에 전환이 있는 경우 중복 태그가 없는지 확인합니다. - 새 Google & YouTube 앱 전환을 기본 전환으로 설정하고 기존 태그를 삭제하여 중복 측정을 방지합니다. Google Ads를 사용하여 전환을 추적하는 것을 원하지 않는 경우 Google 애널리틱스 계정을 만들고 Google & YouTube 앱의 Google 애널리틱스 4 카드 내에 연결하는 것이 좋습니다. Shopify에서 Google & YouTube 앱으로 전환 측정을 설정한 후 아래 단계에 따라 이벤트와 도착 페이지를 수정할 수 있습니다. - Google & YouTube 앱에서 '설정' 탭으로 이동합니다. - '고객 이벤트 설정'을 찾아 관리 버튼을 선택합니다. - '전환 측정' 팝업에는 Shopify 이벤트 및 도착 페이지 목록이 표시됩니다. - 관리를 선택한 다음 변경하려는 전환 액션 옆에 있는 연필 아이콘을 클릭합니다. - 팝업 창에서 변경합니다. - 저장을 선택합니다. 향상된 전환은 전환 측정의 정확성을 높이고 더 효과적인 입찰을 이용할 수 있도록 해주는 기능입니다. 개인 정보를 보호하는 방식으로 웹사이트에서 해싱된 퍼스트 파티 전환 데이터를 Google에 전송하여 기존 전환 태그를 보완합니다. 향상된 전환에 대해 자세히 알아보세요. Google Ads 계정을 Google & YouTube 앱에 처음 연결할 때 향상된 전환을 사용 설정할 수 있습니다. Google Ads 계정을 Google & YouTube 앱에 이미 연결했지만 향상된 전환을 사용 설정해야 하는 경우 다음 단계를 따르세요. - Google & YouTube 앱에서 '설정' 탭으로 이동합니다. - 'Google Ads 설정'에서 '향상된 전환'을 찾아 사용 설정을 선택합니다. - 고객 데이터 약관을 검토하고 동의합니다. Google Ads를 사용하는 경우 전환 추적을 비활성화하고 수동으로 설정하지 않으면 캠페인 실적에 심각한 영향을 미칠 수 있습니다. 또한 YouTube 스토어 또는 Google 애널리틱스를 사용하는 경우 전환 추적이 필요합니다. 전환 추적을 선택 해제하면 광고와 무료 등록정보 모두에서 추적이 비활성화됩니다. 그래도 전환 추적을 선택 해제하려면 다음 단계를 따르세요. Shopify의 Google & YouTube 앱을 처음 설정하는 경우: - 온보딩 과정에서 '전환 추적' 상자로 이동하여 삭제를 클릭합니다. 계정을 설정한 후: - Google & YouTube 앱에서 '설정' 탭으로 이동합니다. - '전환 추적' 상자를 찾아 삭제를 선택합니다. - YouTube 스토어 또는 Google 애널리틱스를 사용하는 경우 먼저 '설정'에서 해당 프로그램을 비활성화해야 전환 추적을 삭제할 수 있습니다. 언제든지 Google & YouTube 앱에서 전환 추적을 다시 사용 설정할 수 있습니다. '설정' 탭으로 이동하여 '전환 추적' 상자를 찾습니다. 시작을 선택합니다.
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.scSharedMaterialborderlabel-dense{top:1.0625rem}.scSharedMaterialborderlabel-hidden{letter-spacing:.00625em;position:absolute;visibility:hidden}.scSharedMaterialborderleft{border-bottom-color:#444746;border-bottom-left-radius:4px;border-bottom-style:solid;border-bottom-width:1px;border-left-color:#444746;border-left-style:solid;border-left-width:1px;border-top-color:#444746;border-top-left-radius:4px;border-top-style:solid;border-top-width:1px;width:.75rem}.scSharedMaterialborderleft-error{border-bottom-color:#8c1d18;border-left-color:#8c1d18;border-top-color:#8c1d18}.scSharedMaterialbordermid{border-bottom-color:#444746;border-bottom-style:solid;border-bottom-width:1px;border-top-color:#444746;border-top-style:solid;border-top-width:1px;-webkit-flex-basis:auto;flex-basis:auto;-webkit-box-flex:0;-webkit-flex-grow:0;flex-grow:0;-webkit-flex-shrink:0;flex-shrink:0;max-width:calc(100% - 1.5rem);text-align:left;width:-webkit-min-content;width:min-content}.scSharedMaterialbordermid-active{border-top-style:none;border-top-width:0}.scSharedMaterialbordermid-error{border-bottom-color:#8c1d18;border-top-color:#8c1d18}.scSharedMaterialborderright{border-bottom-color:#444746;border-bottom-right-radius:4px;border-bottom-style:solid;border-bottom-width:1px;border-right-color:#444746;border-right-style:solid;border-right-width:1px;border-top-color:#444746;border-top-right-radius:4px;border-top-style:solid;border-top-width:1px;-webkit-box-flex:1;-webkit-flex-grow:1;flex-grow:1;width:.75rem}.scSharedMaterialborderright-error{border-bottom-color:#8c1d18;border-right-color:#8c1d18;border-top-color:#8c1d18}.scSharedMaterialborderfocused{border-color:#0b57d0;border-width:2px}@media (forced-colors:active){.scSharedMaterialborderfocused{border-width:3px}}.scSharedMaterialborderdisabled{border-color:#ababab}.scSharedMaterialborderlabel-active{-webkit-transform:matrix(.75,0,0,.75,0,-23.4);transform:matrix(.75,0,0,.75,0,-23.4);-webkit-transform-origin:top left;transform-origin:top left}.scSharedMaterialborderlabel-focused{color:#0b57d0}.scSharedMaterialborderlabel-disabled{color:#757575}.scSharedMaterialborderlabel-error{color:#8c1d18}.scSharedMaterialbuttoncontainer{display:inline-block;position:relative}.scSharedMaterialbuttoncontainer .scSharedMaterialbuttontouch-target{margin:0}.scSharedMaterialbuttontouch-target{cursor:pointer;height:100%;left:50%;min-height:3rem;min-width:3rem;position:absolute;top:50%;width:100%;-webkit-transform:translateX(-50%) translateY(-50%);transform:translateX(-50%) translateY(-50%)}[dir=rtl] .scSharedMaterialbuttontouch-target{cursor:pointer;height:100%;left:50%;min-height:3rem;min-width:3rem;position:absolute;top:50%;width:100%;-webkit-transform:translateX(50%) translateY(-50%);transform:translateX(50%) translateY(-50%)}.scSharedMaterialbuttonroot{--m-btn-text-color:#0b57d0;--m-btn-background-color:transparent;--m-btn-outline-color:#0b57d0;letter-spacing:.0107142857em;font-family:Google Sans,Google Sans Text,Roboto,Arial,sans-serif;font-size:.875rem;font-weight:500;-webkit-transition:box-shadow .28s cubic-bezier(.4,0,.2,1);transition:box-shadow .28s cubic-bezier(.4,0,.2,1);-webkit-font-smoothing:antialiased;-webkit-box-align:center;-webkit-align-items:center;align-items:center;background:var(--m-btn-background-color);border-radius:.25rem;border:none;color:var(--m-btn-text-color);cursor:pointer;display:-webkit-inline-box;display:-webkit-inline-flex;display:inline-flex;height:2.25rem;-webkit-box-pack:center;-webkit-justify-content:center;justify-content:center;min-width:4rem;outline:none;overflow:hidden;position:relative;-webkit-transition:color .01s;transition:color .01s}.scSharedMaterialbuttonroot:disabled{--m-btn-text-color:rgba(31,31,31,0.38);cursor:auto;pointer-events:none}.scSharedMaterialbuttonroot:disabled.scSharedMaterialbuttonhigh-contrast{--m-btn-text-color:rgba(31,31,31,0.72)}.scSharedMaterialbuttonroot.scSharedMaterialbuttoncompact{height:1.75rem;padding-left:.75rem;padding-right:.75rem}.scSharedMaterialbuttonroot:focus{outline:2px solid var(--m-btn-outline-color)}a.scSharedMaterialbuttonroot.scSharedMaterialbuttonhref{text-decoration:none}.scSharedMaterialbuttonroot.scSharedMaterialbuttonhref{box-sizing:border-box;vertical-align:middle}.scSharedMaterialbuttontext{padding:0 .5rem}.scSharedMaterialbuttontext.scSharedMaterialbuttonleft-icon{padding:0 .5rem 0 .25rem}.scSharedMaterialbuttontext.scSharedMaterialbuttonright-icon{padding:0 .25rem 0 .5rem}.scSharedMaterialbuttontext.scSharedMaterialbuttontwo-icons{padding:0 .25rem}.scSharedMaterialbuttonnavigational{--m-btn-text-color:#1f1f1f}.scSharedMaterialbuttonchat-bubble,.scSharedMaterialbuttonhairline,.scSharedMaterialbuttonpill{outline:1px solid var(--m-btn-outline-color);padding:0 1.4375rem}.scSharedMaterialbuttonchat-bubble:focus,.scSharedMaterialbuttonchat-bubble:hover,.scSharedMaterialbuttonhairline:focus,.scSharedMaterialbuttonhairline:hover,.scSharedMaterialbuttonpill:focus,.scSharedMaterialbuttonpill:hover{--m-btn-outline-color:currentColor;outline-width:2px}.scSharedMaterialbuttonhairline{--m-btn-outline-color:#ababab}.scSharedMaterialbuttonhairline.scSharedMaterialbuttonleft-icon{padding:0 .9375rem 0 .6875rem}.scSharedMaterialbuttonhairline.scSharedMaterialbuttonright-icon{padding:0 .6875rem 0 .9375rem}.scSharedMaterialbuttonhairline.scSharedMaterialbuttontwo-icons{padding:0 .6875rem}.scSharedMaterialbuttonhairline:disabled{--m-btn-outline-color:rgba(31,31,31,0.38)}.scSharedMaterialbuttonhairline:active{box-shadow:0 1px 2px 0 rgba(31,31,31,0.302),0 1px 3px 1px rgba(31,31,31,0.149);border-width:0;padding:0 1.5rem}.scSharedMaterialbuttonhairline:active.scSharedMaterialbuttonleft-icon{padding:0 1rem 0 .75rem}.scSharedMaterialbuttonhairline:active.scSharedMaterialbuttonright-icon{padding:0 .75rem 0 1rem}.scSharedMaterialbuttonhairline:active.scSharedMaterialbuttontwo-icons{padding:0 .75rem}.scSharedMaterialbuttonpill{--m-btn-background-color:#fff;--m-btn-outline-color:#ababab;border-radius:6.25rem}.scSharedMaterialbuttonchat-bubble{--m-btn-background-color:#fff;--m-btn-outline-color:#ababab;border-radius:1rem .25rem 1rem 1rem}.scSharedMaterialbuttonchat-bubble.scSharedMaterialbuttonleft-icon,.scSharedMaterialbuttonpill.scSharedMaterialbuttonleft-icon{padding:0 .9375rem 0 .6875rem}.scSharedMaterialbuttonchat-bubble.scSharedMaterialbuttonright-icon,.scSharedMaterialbuttonpill.scSharedMaterialbuttonright-icon{padding:0 .6875rem 0 .9375rem}.scSharedMaterialbuttonchat-bubble.scSharedMaterialbuttontwo-icons,.scSharedMaterialbuttonpill.scSha

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