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사고 싶은 제품이 있는데 어디서 구매해야 할지 몰라 고민했던 경험이 있나요?
예를 들어 반려견(세인트버나드 종)을 위한 대형 강아지 침대가 필요하다고 가정해 보겠습니다. 오늘날 많은 소비자처럼 온라인 검색부터 시작할 것입니다. Google에서 간단히 "대형견용 특대형 강아지 침대"라고 검색하면 원하는 제품을 정확히 찾을 수 있을 것입니다.
이제 여러분의 사업을 생각해 보세요. 수많은 사람이 여러분의 제품이나 서비스를 검색하고 있습니다. 이들이 여러분이 제공하는 것을 검색할 때 어떻게 하면 이런 잠재 고객들에게 다가갈 수 있을까요? 이 글의 Google 광고의 고객 확보 능력을 활용하기 위해 알아야 할 모든 것을 참고하세요.
Google 광고란 무엇인가요?
Google 광고는 Google 플랫폼 전반에 표시되는 타겟 광고로, 특히 Google 검색(사용자가 선택한 키워드를 검색할 때 표시됨)과 전 세계 수백만 개의 웹사이트로 구성된 Google 디스플레이 네트워크에 나타납니다. Google 광고는 타겟팅이 가능하기 때문에 인구통계학적 정보와 검색 기록을 바탕으로 광고를 볼 대상을 직접 제어할 수 있습니다. Google 광고는 클릭당 지불(PPC) 모델을 사용하므로 누군가가 광고를 클릭했을 때만 비용이 발생합니다.
Google 광고의 5가지 유형
Google 광고는 다음과 같은 다양한 광고 유형을 제공합니다.
- 검색 광고. 가장 잘 알려진 Google 광고 유형으로, 검색 엔진 결과 페이지(SERP)에서 가장 많이 보게 될 것입니다. 이는 페이지 상단, 일반 검색 결과(무료) 위에 표시됩니다. 일반 검색 결과처럼 보이지만 URL 옆에 "광고"라는 단어가 붙어 있습니다. 이러한 광고는 검색 엔진 가시성을 향상시켜 브랜드 인지도를 강화하고 웹사이트로 트래픽을 유도합니다.
- 디스플레이 광고. Google의 디스플레이 광고는 Gmail과 YouTube 같은 Google 서비스뿐만 아니라 200만 개 이상의 웹사이트와 앱을 포함하는 Google 디스플레이 네트워크에 나타나는 이미지 광고입니다.
- 쇼핑 광고. Google 쇼핑 광고도 SERP에 표시되지만, 검색 결과가 아닌 쇼핑 캐러셀 형태로 표시됩니다.
- 동영상 광고. Google 동영상 광고는 YouTube 동영상 재생 전이나 재생 중에 표시됩니다.
FactoryPure의 공동 창립자인 Eugene Ravitsky는 다음과 같이 말합니다. "제품을 판매할 때 Google 쇼핑은 아주 좋은 출발점입니다. 기본적으로 Shopify를 통해 모든 제품의 데이터 피드를 Google로 가져올 수 있습니다. 정말 간단합니다. 모든 제품을 Google에 등록하고 바로 고객 유입을 시도해 볼 수 있습니다. 텍스트 광고를 할 때처럼 개별 광고를 수동으로 만들 필요가 없습니다. 쇼핑 광고의 경우 전체 데이터 피드를 한 번에 등록할 수 있습니다."
Google은 또한 특정 사업 목표를 달성하기 위해 여러 광고 유형을 전략적으로 활용하는 광고 캠페인 옵션을 제공합니다. 특히 유용한 두 가지 캠페인 유형은 로컬 캠페인과 스마트 캠페인입니다. 로컬 캠페인은 Google 지도, 검색 광고, 디스플레이 광고, 심지어 동영상 광고를 통해 근처의 잠재 고객을 타겟팅하여 매장 방문을 늘립니다. 스마트 캠페인은 Google이 목표에 따라 어떤 광고 형식에 투자할지 결정하는 자동화된 캠페인입니다.
Threadheads의 창립자인 Ace Reunis는 디스플레이 광고 사용의 이점에 대해 이야기했습니다. "사람들이 웹사이트에서 관심을 보였던 제품들을 보여줍니다. 그 결과가 너무 좋아서 다른 옵션들을 굳이 살펴보지 않았습니다. 하지만 브랜드들이 단일 이미지 광고나 동영상 광고를 활용한 리타게팅으로 성공을 거둔 사례를 알고 있습니다. 크리에이티브를 노출한 후, 사용자가 자사 사이트를 방문한 사실을 알고 있다는 점을 재치 있게 표현한 카피를 활용하는 방식입니다."
전자상거래 사업에 Google 광고를 활용할 때의 5가지 이점
- 브랜드 인지도 및 가시성 증가
- 웹사이트 트래픽 증가
- 특정 대상에 대한 타겟 광고
- 데이터를 통한 광고 성과 추적 및 측정 능력
- 투자 수익률(ROI) 개선
전자상거래 사업에 Google 광고를 사용할지 아직 망설이고 계신가요? 이 5가지 이점을 살펴보고 Google 광고가 사업 목표 달성에 도움이 될지 판단해 보세요.
1. 브랜드 인지도 및 가시성 증가
Google 광고는 타겟 고객의 프로필에 맞는 잠재 구매자나 여러분이 판매하는 것을 구매할 의도가 있는 사람인 자격을 갖춘 잠재 고객에게 도달하여 브랜드 가시성을 높이는 데 도움이 될 수 있습니다. 광고를 처음 보거나 클릭했을 때 판매로 바로 이어지지 않아도 브랜드 인지도와 메시지를 알리는 데 효과적입니다.
"Google 쇼핑은 트래픽을 유도하는 정말 강력한 방법이며 [잠재 고객들을] 제품 페이지로 바로 연결해 전환율을 높여주기 때문에 정말 편리한 방법입니다."라고 Ace는 말합니다. "검색 캠페인을 설정하면 Google 검색 결과 상단, 일반 검색 목록 위에 보이는 텍스트 기반 광고를 볼 수 있습니다."
"Google 검색에서 또 하나 말씀드리고 싶은 것은 브랜드 이름에 입찰하는 것입니다. 이것은 아무리 강조해도 지나치지 않습니다. Google에 'Threadheads'를 입력하면, Google이 오랜 기간에 걸쳐 색인화한 덕분에 일반 검색 목록에 나타날 뿐만 아니라, 누구나 볼 수 있고 그 위에 유료 목록도 볼 수 있습니다. 이렇게 하면 여러분의 브랜드를 위한 모든 공간을 확보할 수 있습니다."
2. 웹사이트 트래픽 증가
Google 광고는 웹사이트 트래픽을 늘릴 수 있습니다. 2019년 Clutch 설문조사에 따르면, 사람들이 다른 검색 엔진보다 Google의 유료 검색 광고를 클릭할 가능성이 거의 4배 높습니다.
3. 특정 대상에 대한 타겟 광고
Google 광고는 특정 대상을 타겟팅할 수 있는 능력을 제공합니다. 키워드뿐만 아니라 위치, 관심사, 검색 기록을 포함한 인구통계학적 정보를 사용할 수 있어 타겟 광고가 도달하고자 하는 고객에게만 표시됩니다.
4. 데이터를 통한 광고 성과 추적 및 측정 능력
Google 광고는 강력한 추적 도구와 함께 제공되므로 어떤 키워드와 인구통계가 클릭, 트래픽, 그리고 궁극적으로 판매로 전환되는지 더 잘 평가하고 이해할 수 있습니다. Google 애널리틱스에서 가져오는 데이터를 통해 클릭과 전환을 추적할 수 있고, 시간에 따른 트렌드를 보여주는 그래프를 제공하여 광고 플랫폼 전반에서 향후 광고 캠페인을 최적화하는 데 도움이 됩니다.
5. 투자 수익률(ROI) 개선
Google 광고 구매는 광고 예산을 초과하지 않으면서 더 많은 고객을 확보하는 데 도움이 되기를 바라는 투자입니다. 수익성은 ROI, 즉 투자 수익률로 측정할 수 있습니다. Google 광고(또는 모든 광고)의 경우, 광고를 통한 고객 확보 비용이 판매로 생성되는 총 이익보다 적은지 확인해야 합니다. 광고에서 판매를 유도하기 위해 지출할 수 있는 비용이 적을수록 좋습니다.
Google 광고의 PPC 시스템과 고급 타겟팅 때문에 광고는 자격을 갖춘 잠재 고객에게만 표시되며, 잠재 고객이 랜딩 페이지를 방문할 때만 요금이 부과됩니다. 이는 돈을 낭비하고 관심이 없는 사람들에게 광고를 보여주는 것을 막아 ROI를 극대화할 수 있습니다.
Google 광고 캠페인 설정 방법
- 적합한 캠페인 유형 선택
- 올바른 키워드 선택
- 캠페인 생성 및 광고 그룹 설정
- 랜딩 페이지 사용
- 매력적인 광고 카피 작성
- 예산 및 타겟팅 옵션 설정
- 테스트, 성공 측정 및 광고 캠페인 최적화
이 7가지 중요한 단계를 따르면 Google 광고 캠페인 생성이 간단해집니다.
1. 적합한 캠페인 유형 선택
먼저 필요에 맞는 Google 광고 유형을 선택하세요. 특정 제품의 판매를 유도하는 것이 목표라면 쇼핑 광고가 온라인 쇼핑을 할 준비가 된 고객에게 도달할 수 있습니다. Google 검색 광고는 랜딩 페이지로 트래픽을 유도하여 잠재 고객을 구매에 한 걸음 더 가깝게 만듭니다. 디스플레이 광고는 타겟 대상과의 사업 가시성을 높이는 데 도움이 되어 향후 고객으로 전환하는 데 도움이 될 수 있습니다.
2. 올바른 키워드 선택
Google 검색 및 Google 쇼핑 광고를 만들 때 자격을 갖춘 잠재 고객에게 도달하려면 올바른 키워드를 선택하는 것이 필수적입니다. 이상적인 고객이 무엇을 검색할지 고려하여 구체적으로 키워드를 설정하세요. 타겟팅을 세밀하게 조정하기 위해 제외 키워드도 사용할 수 있습니다. 예를 들어, 자전거 가게를 운영한다면 오토바이를 찾는 사람들이 웹사이트에 오지 않도록 "오토바이"와 같은 검색어를 제외할 수 있습니다.
FactoryPure 공동 창립자 Eugene Ravitsky는 전자상거래 회사들이 키워드를 좁혀야 한다고 주장합니다. "Google 광고는 과도한 지출을 하기 쉬워 투자 수익을 얻지 못할 수도 있습니다. 핵심은 Google 쇼핑 광고 전략을 다듬고, 사람들이 어떤 키워드를 검색하는지, 어떤 키워드가 전환되지 않는지 파악하고 해당 키워드를 제거하는 것입니다. 이것은 하나의 전자상거래 스토어에 동일하게 적용되는 원칙입니다."
3. 캠페인 생성 및 광고 그룹 설정
광고를 만들 때 다양한 캠페인을 추적하기 위해 플랫폼의 계정 관리 시스템을 활용하세요. 각 캠페인은 언어 및 위치 타겟팅을 포함하여 단일 예산과 설정을 공유하는 하나 또는 여러 광고 그룹으로 구성될 수 있습니다. 각 광고 그룹은 유사한 타겟을 가진 하나 이상의 광고를 포함할 수 있습니다.
예를 들어, 부티크 매장을 운영한다면 의류, 보석, 홈 데코, 문구류를 위한 광고 그룹과 함께 휴일을 위한 캠페인을 만들 수 있습니다. 의류 그룹에는 셔츠, 바지, 재킷 광고가 포함되고, 보석 그룹에는 목걸이, 귀걸이, 팔찌 광고가 포함되며, 홈 데코에는 캔들, 베개, 꽃병 광고가 포함되고, 문구류 그룹에는 카드, 책, 펜 광고가 포함될 것입니다.
4. 랜딩 페이지 사용
랜딩 페이지는 고객이 Google 광고를 클릭했을 때 도달하는 곳입니다. 자격을 갖춘 잠재 고객이 랜딩 페이지에 도달할 때까지 클릭에 대한 비용을 지불했으므로 고객 참여를 최대한 활용하는 것이 중요합니다. 클릭이 판매로 전환될 가능성을 높이려면 랜딩 페이지가 광고의 약속을 이행하는지 확인하세요.
예를 들어, 광고가 특정 커피 테이블에 대한 것이라면 랜딩 페이지는 정확히 그 커피 테이블의 제품 페이지여야 합니다. 하지만 광고가 원목 커피 테이블에 대한 것이라면 새로운 고객은 이런 유형의 테이블에 대한 여러 옵션이 있는 페이지를 보고 싶어할 것입니다. 광고가 회사 전체에 대한 것이었다면 쇼핑객을 홈페이지로 유도하는 것을 선택할 수 있습니다.
5. 매력적인 광고 카피 작성
매력적인 광고 카피는 모든 유형의 광고에 가치가 있지만, Google 검색 광고를 사용하는 경우 텍스트 전용 광고에서 눈길을 끄는 이미지에 의존할 수 없기 때문에 특히 중요합니다. 자격을 갖춘 잠재 고객을 끌어들이려면 구체적이고 타겟 대상에게 어필하는 문구인지 확인하세요.
"확실히 트래픽과 인구통계가 다릅니다."라고 Eugene은 말합니다. "Google 광고를 사용하면 타겟팅 대상을 쉽게 전환하고 변경할 수 있습니다. [광고를 만들고] 다른 인구통계를 가진 몇 가지 다른 제품 유형을 갖는 것이 쉽습니다."
예를 들어, 단순히 브랜드 이름과 슬로건을 나열하는 것보다 베스트셀러 제품이나 현재 거래를 강조하는 카피가 더 동기 부여된 고객을 사이트로 끌어들일 수 있습니다. 예를 들어, 전자상거래 반려동물용품점을 운영한다면 강아지 침대 할인 행사를 언급하는 것이 자격을 갖춘 잠재 고객의 클릭을 유도하는 데 효과적일 수 있습니다.
6. 예산 및 타겟팅 옵션 설정
각 광고 캠페인에 대해 위치, 기기 유형, 시간대를 포함한 다양한 타겟팅 옵션을 선택할 수 있습니다. 또한 예산을 설정해야 합니다. 매일 지출할 의향이 있는 평균 최대 금액을 선택하여 이를 수행합니다. 월별 트래픽 변동에 따라 Google은 어떤 날에는 광고를 더 많이, 다른 날에는 광고를 적게 보여주어 궁극적으로 설정한 일일 평균량에 도달합니다.
"사람들이 프로세스에서 조금 더 나아가고 원하는 것을 아는 더 롱테일 키워드를 타겟팅하려고 합니다. 그들은 단지 온수기를 검색하는 것이 아니라 특정 브랜드나 특정 크기 또는 연료 유형을 검색합니다."라고 Eugene은 말합니다. "함께 쌓을 수 있는 이런 키워드가 많을수록, 사람들이 그 구문을 검색한다면 구매할 준비가 더 되어 있을 가능성이 높습니다. 광고에 하루 50달러(약 7만 3,065원)를 지출한다고 가정해 보겠습니다. 그 50달러(약 7만 3,065원)가 단지 온수기를 검색하는 누군가보다 그런 롱테일 키워드에 가기를 원할 것입니다."
7. 광고 캠페인 테스트, 성공 측정, 최적화
광고가 게시되면 Google 애널리틱스를 사용하여 성과를 모니터링할 수 있습니다. 새로운 캠페인이 클릭을 유치할 시간을 준 다음, 목표 달성에 더 도움이 될 수 있는 수정 사항을 평가해 보세요. 그 후 A/B 테스트를 통해 새로운 아이디어를 탐색할 수 있습니다. 이는 어떤 것이 더 나은 성과를 보이는지 결정하기 위해 유사한 광고의 두 버전을 비교하는 과정입니다. 이런 인사이트로 사업 목표를 가장 잘 발전시키는 Google 광고 캠페인의 결과를 개선할 수 있을 것입니다.
Google 광고가 사업 발전에 도움이 되는 방법 FAQ
Google 광고란 무엇이며 어떻게 작동하나요?
Google 광고는 Google 검색, Google 속성, Google 파트너 웹사이트에 나타나는 Google을 통한 광고입니다.
Google 광고는 소규모 사업체의 성장과 확장에 어떻게 도움이 되나요?
Google 광고는 사업 인지도를 높이고, 웹사이트 트래픽을 증가시키며, 타겟 대상에게 도달할 수 있게 합니다.
Google 광고는 어떻게 고객을 더 잘 타겟팅할 수 있게 해주나요?
Google 광고를 사용하면 키워드와 위치 같은 설정을 선택하여 타겟 대상에게 도달할 수 있습니다.
Google 광고는 어떻게 투자 수익률(ROI)을 개선할 수 있나요?
Google 광고는 클릭당 지불 방식이므로 웹사이트 트래픽으로 전환되지 않는 광고에 돈을 낭비하는 것을 방지합니다. 하지만 트래픽이 항상 전환으로 이어지는 것은 아닙니다. 방문자를 구매자로 전환시키는 것은 여러분에게 달려 있습니다.
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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b2e2f48c81f4ae49a1f1f3c128238f50.svg" alt="Shopify" class="h-9 lg:h-9" data-component-name="shopify-logo"/></a></div><nav class="max-lg:hidden flex h-full grow" aria-label="주요" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full group"><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium 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href="#icon-chevron"></use></svg>뒤로</label><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/start"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="빠르게 시작하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e295.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-drag-and-drop"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">빠르게 시작하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">내일부터 바로 판매할 수 있습니다.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/sell"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="Shopify로 전환하세요" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a4df.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-boost"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">Shopify로 전환하세요<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">더 많은 고객을 확보해 더 많은 매출을 올려보세요.</p></a></li><li class="max-md:relative"><a class="level3-link max-sm:pe-4 max-md:grid max-md:grid-cols-[min-content_1fr] max-md:grid-rows-[min-content] max-md:gap-x-3 max-md:py-6 max-md:ps-4 max-md:rounded-2xl sm:max-md:pe-12 max-md:bg-[#fafafa] max-md:border max-md:border-[#f4f4f5]" href="/kr/enterprise"><picture class="flex items-center justify-center aspect-[1.049] mb-2 overflow-clip max-md:hidden rounded-2xl lg:rounded-xl lg:max-h-[321px] lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:flex lg:[.level1-item:focus-within_&]:flex"><img class="w-full h-full object-cover lg:hover:scale-125 lg:transition-transform lg:duration-500" alt="엔터프라이즈급 브랜드가 신뢰하는 플랫폼" decoding="async" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=421" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e668e.png?width=842 2x"/></picture><svg class="pointer-events-none row-start-[span_2] w-7 h-7 shrink-0 md:hidden"><use href="#icon-sales-up"></use></svg><p class="flex items-center mb-0.5 text-base max-md:self-end max-md:z-20">엔터프라이즈급 브랜드가 신뢰하는 플랫폼<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate] max-sm:hidden max-md:absolute max-md:w-6 max-md:h-6 max-md:opacity-100 max-md:top-1/2 max-md:-translate-y-1/2 max-md:end-4 max-md:rtl:-scale-x-100"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-md:z-20">규모, 복잡성 또는 목표와 관계없이 이용할 수 있습니다.</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] max-lg:before:content-none lg:pb-10 lg:ps-10 lg:before:-bottom-5 before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:max-lg:w-1/2 sm:w-64">모든 스토어에 기본 탑재</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] max-md:gap-x-2 max-lg:w-full max-lg:gap-x-4 lg:gap-y-6 lg:flex-col"><li class="max-lg:w-1/2"><a href="/kr/checkout" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/07baf8219532d81f6d6725151f9e3482.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/5a751065b0c61a7ef84271640431b54a.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/6b1441a90dc0d0215f138f66d6dc18bb.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">세계 최고의 결제 시스템<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">검증된 전환율 향상 효과를 경험하세요.</p><img class="relative z-10 w-[118px] aspect-[3.333] rounded max-sm:mt-auto sm:row-start-[span_2] sm:self-center sm:justify-self-end sm:w-[100px] sm:max-lg:justify-self-center max-lg:shadow-[0_8px_48px_0_rgba(24,24,27,0.24),_0_4px_8px_0_rgba(24,24,27,0.16)] md:w-[133px] lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg" alt="세계 최고의 결제 시스템"/></a></li><li class="max-lg:w-1/2"><a href="/kr/sidekick" class="level3-link gap-y-1 max-sm:flex max-sm:flex-col max-sm:min-h-[176px] sm:max-lg:grid sm:max-lg:grid-cols-[1.5fr_1fr] sm:max-lg:grid-rows-[auto] sm:max-lg:gap-x-3 sm:max-lg:min-h-[129px] max-lg:border max-lg:rounded-2xl max-lg:h-full max-lg:p-6 lg:flex lg:flex-col lg:w-[190px] max-lg:bg-[#fafafa] max-lg:border max-lg:border-[#f4f4f5]"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/b759ef6f62237393d768ad362888875f.png?width=434" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block max-lg:pointer-events-none max-lg:hidden lg:mb-1 lg:h-[87px] lg:aspect-[2.17] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/90ccaa3754ed4c1f485353f1853faaa9.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/952301edf0f8a5a57f90d6a395dd4a10.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5 max-lg:relative max-lg:z-10 text-pretty sm:max-lg:self-end">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a] max-lg:relative max-lg:z-10 max-sm:mb-3 sm:max-lg:row-start-2">상거래에 최적화된 AI 어시스턴트를 만나보세요.</p><img class="relative z-10 w-[70px] aspect-square max-sm:translate-y-2.5 max-sm:-mt-2.5 sm:w-[80px] sm:self-center sm:justify-self-end sm:row-start-[span_2] sm:max-lg:justify-self-center lg:hidden" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=80" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8aca5aedd28634c235a5fd3a74ac1cd2.png?width=160 2x" alt="Sidekick"/></a></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 level1-item z-30 hover:z-40 before:absolute before:bottom-0 before:left-0 before:w-full before:h-6 before:pointer-events-none hover:before:pointer-events-auto"><div class="relative flex h-full items-center gap-x-0.5 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 before:absolute before:top-0 before:left-0 before:w-[calc(100%+4rem)] before:h-full before:-translate-x-8"><span class="font-semi-medium whitespace-nowrap">제품</span><svg class="pointer-events-none w-4 h-4 mt-[3px] shrink-0 transition-transform duration-200 [.level1-item:hover_&]:-scale-y-100 [.level1-item:focus-within_&]:-scale-y-100 text-black"><use href="#icon-chevron"></use></svg></div><div class="level2-wrapper absolute top-0 start-0 w-full overflow-hidden pointer-events-none max-lg:h-full lg:top-global-header lg:[.level1-item:hover_&]:pointer-events-auto lg:max-h-[calc(90vh-72px)] lg:no-scrollbar lg:overflow-y-auto lg:pb-9 lg:before:shadow-xl lg:before:pointer-events-none lg:before:absolute lg:before:bottom-9 lg:before:start-0 lg:before:h-9 lg:before:w-full lg:before:opacity-0 lg:before:transition-opacity lg:before:duration-300 lg:before:delay-0 lg:before:will-change-[opacity] lg:[.level1-item:hover_&]:before:opacity-100 lg:[.level1-item:hover_&]:before:duration-[300ms] lg:[.level1-item:hover_&]:before:delay-[350ms] lg:[.level1-item:focus-within_&]:before:opacity-100 lg:[.level1-item:focus-within_&]:before:duration-[300ms] lg:[.level1-item:focus-within_&]:before:delay-[350ms]" data-component-name="global-nav-level2" data-viewable-component="true"><input type="checkbox" id="bk-nav-제품" class="peer hidden" aria-hidden="true"/><div class="gap-y-[68px] text-sm opacity-0 pt-[76px] px-margin max-sm:flex max-sm:flex-col sm:gap-x-10 sm:pt-[104px] md:relative max-lg:transition-opacity max-lg:duration-[300ms] max-lg:overflow-y-auto max-lg:h-full max-lg:peer-checked:opacity-100 max-lg:peer-checked:pointer-events-auto max-lg:will-change-[opacity] lg:pt-10 lg:opacity-100 lg:-translate-y-[calc(100%+1px)] lg:transition-transform lg:duration-[300ms] lg:ease-ease-out-cubic lg:will-change-transform lg:delay-[150ms] lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-200 lg:[.level1-item:focus-within_&]:delay-200 lg:will-change-transform xl:px-auto-xl sm:[--bk-l2-rows:2] sm:grid sm:items-start sm:grid-cols-[1fr_1fr] sm:grid-rows-[repeat(var(--bk-l2-rows),min-content)] sm:[grid-template-areas:"items_aside"_"belt_aside"] max-md:pb-10 md:gap-y-8 md:[--bk-l2-rows:1] md:grid-cols-[2fr_1fr] md:[grid-template-areas:"items_aside"_"belt_belt"] md:max-lg:overflow-x-hidden lg:[--bk-l2-rows:2] lg:grid-cols-[3fr_1fr] text-[#18181b] bg-white"><ul class="[grid-area:items] lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[250ms,300ms] lg:[.level1-item:focus-within_&]:delay-[250ms,300ms] flex flex-col gap-y-[68px] w-full md:max-h-[686px] md:flex-wrap md:gap-x-10 md:gap-y-10 lg:max-h-[546px] [@media(max-height:771px)_and_(min-width:1200px)]:max-h-[417px] [@media(max-height:771px)_and_(min-width:1200px)]:gap-y-8"><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-1"><label for="bk-nav-제품" class="flex items-center cursor-pointer z-20 absolute -top-8 max-md:-translate-y-full sm:-top-10 md:top-10 start-0 md:start-margin lg:hidden before:absolute before:-inset-5"><svg class="pointer-events-none w-5 h-5 shrink-0 ltr:rotate-90 rtl:-rotate-90"><use href="#icon-chevron"></use></svg>뒤로</label><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">웹사이트 구축</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/website/builder" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-drag-and-drop"></use></svg><span class="flex items-center">웹사이트 빌더<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="https://themes.shopify.com/?locale=ko" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-design"></use></svg><span class="flex items-center">테마<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/domains" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-domain"></use></svg><span class="flex items-center">도메인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/customer-accounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-user-profile"></use></svg><span class="flex items-center">고객 계정<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/sidekick" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai"></use></svg><span class="flex items-center">Sidekick<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-4 lg:order-3 lg:mb-10"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">어디서든 판매</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/online" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-online"></use></svg><span class="flex items-center">온라인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/agentic-storefronts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-ai-chats"></use></svg><span class="flex items-center">AI 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/pos" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-pos-tick"></use></svg><span class="flex items-center">POS(Point of Sale)<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shop" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shop-app"></use></svg><span class="flex items-center">Shop 앱<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/channels" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-social"></use></svg><span class="flex items-center">소셜 및 마켓플레이스<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/international" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global"></use></svg><span class="flex items-center">전 세계<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/plus/solutions/b2b-ecommerce" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-sales-up"></use></svg><span class="flex items-center">B2B<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/markets" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-global-markets"></use></svg><span class="flex items-center">여러 마켓에서 판매<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-5 lg:order-4"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">마케팅 및 분석</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-marketing"></use></svg><span class="flex items-center">광고 및 캠페인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/marketing-automation-tools" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-users"></use></svg><span class="flex items-center">이메일 및 고객 채팅<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/discounts" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-discount"></use></svg><span class="flex items-center">할인<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/analytics" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-analytics"></use></svg><span class="flex items-center">분석<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-2"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">비즈니스 운영</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/orders" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-inventory-synced"></use></svg><span class="flex items-center">주문 및 재고<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/shipping" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-shipping"></use></svg><span class="flex items-center">배송<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/flow" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-save-time"></use></svg><span class="flex items-center">워크플로 자동화<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/mobile" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-mobile"></use></svg><span class="flex items-center">모바일<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li><li class="max-md:relative max-md:before:w-full max-md:before:h-px max-md:before:absolute max-md:before:-bottom-[25px] max-sm:before:start-0 md:w-[calc((100%-40px)/2)] lg:w-[calc((100%-80px)/3)] max-md:before:bg-[#f4f4f5] md:order-3 lg:order-5"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold">결제 받기</p><ul class="level3-container"><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/checkout" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-credit-card"></use></svg><span class="flex items-center">결제<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li><li class="lg:transition-opacity lg:duration-300 lg:will-change-[opacity] lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100"><a href="/kr/payments" class="level3-link flex items-center sm:items-start gap-x-4 py-2.5 will-change-[opacity] max-sm:text-base [@media(max-height:771px)_and_(min-width:1200px)]:py-1.5"><svg class="pointer-events-none w-5 h-5 shrink-0"><use href="#icon-money"></use></svg><span class="flex items-center">지급<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></span></a></li></ul></li></ul><ul class="[grid-area:belt] gap-y-8 max-md:flex max-md:flex-col md:relative md:pt-6 md:pb-12 md:grid md:gap-x-10 md:grid-cols-3 md:max-lg:grid-rows-[min-content] md:max-lg:gap-y-6 md:max-lg:before:absolute md:max-lg:before:w-[200vw] md:max-lg:before:h-px md:max-lg:before:z-10 md:max-lg:before:top-0 md:max-lg:before:left-1/2 md:max-lg:before:-translate-x-1/2 lg:[--belt-calc:calc((100%-416px)/3)] lg:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_296px] lg:sticky lg:py-6 lg:z-20 lg:before:absolute lg:before:w-[200vw] lg:before:h-10 lg:before:top-0 lg:before:left-1/2 lg:before:-translate-x-1/2 lg:before:-translate-y-full lg:before:pointer-events-none lg:before:z-10 lg:after:absolute lg:after:w-[200vw] lg:after:h-full lg:after:top-0 lg:after:left-1/2 lg:after:-translate-x-1/2 lg:after:pointer-events-none lg:after:ring-1 lg:after:ring-inset [@media(width>=1420px)]:[--belt-calc:calc((75%-110px)/3)] [@media(width>=1420px)]:grid-cols-[var(--belt-calc)_var(--belt-calc)_var(--belt-calc)_calc(25%-10px)] md:max-lg:before:bg-[#f4f4f5] lg:after:ring-[#f4f4f5] lg:after:bg-white lg:-bottom-9 lg:before:bg-[linear-gradient(0deg,#fff_0px,transparent_40px)]"><li class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] text-[#008060] font-semibold lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10 mb-0 max-lg:w-full md:max-lg:col-span-3 lg:leading-[1.8]">Shopify 맞춤 설정 및 확장</li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="/kr/ucp" class="level3-link"><p class="flex items-center">에이전트 전용 상거래<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">에이전트 도구로 구축하세요</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://apps.shopify.com/?locale=ko" class="level3-link"><p class="flex items-center">Shopify App Store<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">최대 규모의 상거래 에코시스템</p></a></li><li class="lg:opacity-0 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[300ms,350ms] lg:[.level1-item:focus-within_&]:delay-[300ms,350ms] lg:-translate-y-0 lg:z-10"><a href="https://shopify.dev" class="level3-link"><p class="flex items-center">Shopify.dev<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">개발자 설명서, CLI 등</p></a></li></ul><div class="relative [grid-area:aside] before:absolute before:-top-10 before:start-0 before:bottom-0 before:z-0 before:pointer-events-none max-sm:mt-2 sm:before:w-[calc(100%+var(--margin,var(--spacing-margin)))] xl:before:w-[50vw] px-4 max-sm:pb-10 max-sm:before:rounded-lg max-sm:before:bg-none max-sm:before:w-full sm:ps-10 sm:pe-0 sm:self-stretch sm:before:-top-[104px] sm:before:-bottom-10 sm:after:absolute sm:after:-top-10 sm:after:start-0 sm:after:bottom-0 sm:after:w-px sm:after:bg-no-repeat sm:after:z-10 sm:after:will-change-[opacity] md:before:-bottom-[32px] md:after:-bottom-[32px] before:bg-[#fafafa] after:bg-[#f4f4f5]"><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">멈추지 않는 혁신</p><ul class="relative flex lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] gap-y-10 flex-col sm:w-64"><li class=""><a href="/editions/spring2026" class="level3-link"><video muted="" playsinline="" preload="none" poster="https://cdn.shopify.com/b/shopify-brochure2-assets/095b0536eb3a264c83761008f47aecbd.png?width=512" class="rounded-lg pointer-coarse:pointer-events-none max-sm:w-full lg:hidden lg:transition-[display] lg:transition-discrete lg:duration-[450ms] lg:[.level1-item:hover_&]:block lg:[.level1-item:focus-within_&]:block mb-3 aspect-[1.706] sm:h-[150px] bg-[#f2f2f0]"><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/88ca374851be502b9cf03e43dc3a4239.webm" type="video/webm; codecs=av01.0.08M.08"/><source src="https://cdn.shopify.com/b/shopify-brochure2-assets/a47f449c4807b685632d92c0684c994b.mp4" type="video/mp4"/></video><p class="flex items-center mb-0.5">Shopify Editions<svg class="w-3.5 h-3.5 shrink-0 opacity-0 pointer-events-none rtl:-scale-x-100 lg:[.level3-link:hover_&]:opacity-100 lg:[.level3-link:hover_&]:translate-x-1/2 rtl:lg:[.level3-link:hover_&]:-translate-x-1/2 lg:transition-[opacity,translate] lg:duration-300 lg:will-change-[opacity,translate]"><use href="#icon-arrow"></use></svg></p><p class="text-sm text-pretty leading-[18px] text-[#71717a]">Shopify는 매년 두 차례, 150개 이상의 업데이트를 진행합니다.</p></a></li><li class=""><p class="text-xs text-pretty uppercase tracking-[.72px] leading-[1.2] mb-3.5 text-[#008060] font-semibold relative mb-6 lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level1-item:hover_&]:delay-[350ms,400ms] lg:[.level1-item:focus-within_&]:delay-[350ms,400ms] sm:w-64">최신 업데이트</p><ul class="level3-container flex flex-col"><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[400ms,450ms] lg:[.level1-item:focus-within_&]:delay-[400ms,450ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-agentic-storefronts-insights-v1#agentic-storefronts-insights" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Agentic Storefronts</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[450ms,500ms] lg:[.level1-item:focus-within_&]:delay-[450ms,500ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-campaign-autopilot-v1#introducing-campaign-autopilot" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">Campaign Autopilot</a></li><li class="lg:[.level3-container:hover>&]:opacity-50 lg:[.level3-container:hover>&]:hover:opacity-100 relative py-3 first:pt-0 last:pb-0 before:absolute first:before:top-1.5 before:top-3 before:h-[calc(100%+12px)] before:start-1.5 before:w-px ltr:before:-translate-x-1/2 rtl:before:translate-x-1/2 last:before:hidden lg:opacity-0 lg:-translate-y-6 lg:delay-[50ms,0ms] lg:transition-[opacity,translate] lg:duration-300 lg:ease-ease-out-cubic lg:will-change-[opacity,translate] lg:[.level1-item:hover_&]:opacity-100 lg:[.level1-item:focus-within_&]:opacity-100 lg:[.level1-item:hover_&]:translate-y-0 lg:[.level1-item:focus-within_&]:translate-y-0 lg:[.level2-wrapper:hover_&]:delay-0 before:bg-[#d4d4d8] lg:[.level1-item:hover_&]:delay-[500ms,550ms] lg:[.level1-item:focus-within_&]:delay-[500ms,550ms]"><a href="/editions/spring2026?utm_source=homepage&utm_medium=content&utm_campaign=spring26edition-launch_Q226SETPNZ&utm_content=dotcom-nav-shopify-ai-toolkit-for-devs-v1#shopify-ai-toolkit-for-developers" class="relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#a1a1aa] before:ring-white before:ring-2 hover:before:bg-[#008060] after:bg-[#d4d4d8] hover:after:bg-[#008060]">개발자용 Shopify AI Toolkit</a></li></ul></li></ul></div></div></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/pricing">요금제</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a class="flex items-center text-black hover:text-black" href="/kr/enterprise">Enterprise</a></div></li><li class="text-base shrink-0 mr-7 min-[1300px]:mr-8 lg:group-hover:opacity-50 lg:group-hover:hover:opacity-100 lg:[.level1-item:hover_&]:opacity-100 lg:transition-opacity lg:duration-300 z-20"><div class="flex h-full items-center"><a href="/editions/spring2026" class="self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 border-2 ring-button-light-secondary-border hover:ring-button-light-secondary-border-hover focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled group flex items-center py-2 pl-[13px] pr-[13px] gap-x-1 ring-0 hover:ring-0 focus:ring-0 bg-transparent text-black border-[#D4D4D8] hover:bg-transparent hover:text-black hover:border-black focus:bg-transparent focus:text-black focus:border-black lg:max-[1280px]:px-2" data-component-name="button" data-mode="light" target=""><picture data-component-name="image"><img alt="" class="w-[18px] h-[18px] shrink-0 pointer-events-none -translate-y-[.5px]" height="18" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d35240ac8553d40d3c6f986b3a47e8bb.png?originalWidth=36&originalHeight=36&width=18&height=18" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/d35240ac8553d40d3c6f986b3a47e8bb.png?originalWidth=18&originalHeight=18 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/d35240ac8553d40d3c6f986b3a47e8bb.png?originalWidth=36&originalHeight=36 2x" 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mt-2 whitespace-nowrap md:py-2.5 !m-1 !flex !h-12 !w-12 !min-w-12 !max-w-12 shrink-0 items-center justify-center !rounded-full !bg-black !p-0 !text-white hover:!bg-black/90 disabled:!bg-black/50 max-md:!absolute max-md:!right-0 max-md:!top-0 max-md:!z-10 block w-full" data-component-name="button-form" aria-disabled="false" aria-label="구독하기" data-testid="blog-subscribe-form-submit"><span style="width:20px;height:20px;display:inline-block"></span></button></div></div><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/kr/blog/how-can-google-ads-help-you-advance-your-business-goals"/><input type="hidden" name="locale" value="ko"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><input class="sr-only" id=":R7ll55n5:" name="address" tabindex="-1" autoComplete="off" aria-hidden="true"/><p class="flex text-left [transition:max-height_300ms_ease-out,opacity_300ms_ease-out,margin-top_300ms_ease-out,padding-top_300ms_ease-out] text-xs text-shade-60" data-component-name="blog-subscribe-form-disclaimer" data-mode="light" data-testid="blog-subscribe-form-disclaimer">Shopify 마케팅 이메일 수신에 동의하시게 됩니다.</p></form></div></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="bg-white"><meta itemProp="mainEntityOfPage" content="/kr/blog/how-can-google-ads-help-you-advance-your-business-goals"/><meta itemProp="dateModified" content="2026-02-12T06:32:00.000Z"/><meta itemProp="datePublished" content="2026-02-12T00:00:00.000Z"/><meta itemProp="image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/5b0c2f00ae925d7e8322bfa7142eee96.jpg"/><div class="relative"><div class="pt-xl pb-xl md:text-center" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1 md:max-w-2xl lg:max-w-3xl md:mx-auto"><nav class="uppercase text-black text-eyebrow-md pb-xs"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/"><span class="inline underline hover:no-underline">블로그</span></a><span class="px-xs">•</span><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/topics/마케팅"><span class="inline underline hover:no-underline">마케팅</span></a></nav><h1 class="text-theme-content text-t2"><span itemProp="headline">구글 검색 광고 활용법 5가지</span></h1><p class="text-theme-content text-body-lg mt-sm opacity-60">구글(Google) 광고는 사이트 트래픽과 노출을 증가시키고 특정 고객을 타겟팅할 수 있도록 하여 사업 목표 달성에 도움을 줄 수 있습니다. 이 글에서 Google 검색 광고 활용법에 대해 알아보세요.</p><div class="lg:hidden mt-md flex items-center gap-md w-full md:justify-center" itemProp="author" itemscope="" itemType="https://schema.org/Person"><img src="https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404" alt="" width="48" height="48" class="size-12 md:size-14 rounded-full object-cover shrink-0"/><div class="flex flex-col text-left"><span class="text-theme-content text-t7"><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-sm no-underline [&_span]:no-underline" style="widows:2" href="/kr/blog/authors/shopify-팀"><span class="inline underline hover:no-underline"><span itemProp="name">Shopify 팀 작성</span></span></a></span><span class="text-body-sm text-theme-content-body">2026년 2월 12일<!-- --> • 읽는 데 7분</span></div></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-md gap-y-2xl bg-component-grid-bg" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-12 col-start-1"><div class="-mx-margin md:mx-0 overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/b/shopify-brochure2-assets/5b0c2f00ae925d7e8322bfa7142eee96.jpg?originalWidth=1848&originalHeight=782" alt="텀블러, 티셔츠, 병 아이콘이 있는 Google 검색 광고 헤더 이미지" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/5b0c2f00ae925d7e8322bfa7142eee96.jpg?originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/5b0c2f00ae925d7e8322bfa7142eee96.jpg?originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/5b0c2f00ae925d7e8322bfa7142eee96.jpg?originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/5b0c2f00ae925d7e8322bfa7142eee96.jpg?originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/5b0c2f00ae925d7e8322bfa7142eee96.jpg?originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/5b0c2f00ae925d7e8322bfa7142eee96.jpg?originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/5b0c2f00ae925d7e8322bfa7142eee96.jpg?originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/b/shopify-brochure2-assets/5b0c2f00ae925d7e8322bfa7142eee96.jpg?originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/b/shopify-brochure2-assets/5b0c2f00ae925d7e8322bfa7142eee96.jpg?originalWidth=1848&originalHeight=782&width=1800 1800w" data-component-name="auto-responsive-image"/></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-2xl bg-component-grid-bg gap-x-xl my-xl" data-component-name="grid"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-4 lg:col-span-3 col-start-1" data-component-name="blog-left-sidebar"><nav aria-label="이 페이지에서" data-component-name="blog-left-sidebar-nav" class="space-y-2xl rounded-lg bg-warm-gray-50 p-md md:sticky md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:rounded-none md:bg-transparent md:p-0"><div class="bg-blog-bannerBg p-md"><p class="text-theme-content richtext text-t5">지금 온라인 비즈니스를 시작하세요.</p><p class="text-theme-content richtext text-t5 font-bold">무료입니다.</p><a data-component-name="link" class="group focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out font-component-link text-component-link-content hover:text-component-link-content-hover active:text-component-link-content-active disabled:text-component-link-content-disabled text-component-link-lg group mt-sm flex items-center justify-between border-b border-black pb-0 [&_span]:no-underline [&_span]:flex [&_span]:w-full [&_span]:items-center [&_span]:justify-between" style="widows:2" aria-label="외부 소스: 무료 체험 시작 " rel="noopener noreferrer" href="https://admin.shopify.com/signup?locale=ko&language=ko&signup_page=https%3A%2F%2Fwww.shopify.com%2Fkr%2Fblog%2Fhow-can-google-ads-help-you-advance-your-business-goals&signup_types%5B%5D=paid_trial_experience"><span class="inline underline hover:no-underline">무료 체험 시작<svg fill="none" viewBox="0 0 20 20" aria-hidden="true" icon="chevron" width="20" height="20" class="text-component-icon rotate-90"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" d="m4 13 6-6 6 6"></path></svg></span></a></div></nav></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-theme-content-body [&_h2]:text-t3 [&_h2]:mt-xl [&_h2]:mb-md [&_h2]:text-black [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:mb-md [&_h3]:text-t4 [&_h3]:mt-xl [&_h3]:mb-md [&_h3]:text-black [&_h4]:text-t5 [&_h4]:mt-xl [&_h4]:mb-md [&_h4]:text-black [&_h5]:text-t6 [&_.heading--4]:text-t5 [&_.heading--4]:text-black [&_.heading--4]:tracking-[-.02em] [&_p]:mb-md [&_p]:[overflow-wrap:anywhere] [&_hr]:mb-md [&_a]:text-black [&_a]:font-[550] [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_strong]:font-medium [&_strong]:text-black [&_img]:my-lg [&_img]:inline-block [&_figure]:mb-lg [&_figure>img]:mb-0 [&_a>img]:mt-3 [&_a>img]:mb-lg [&_a>img]:h-[revert-layer] [&_a>img]:inline-block [&_p_img:not(#text-cta_*)]:!mt-0 [&_p_img:not(#text-cta_*)]:!mb-md [&_figcaption]:mb-lg [&_figcaption]:text-body-sm [&_figcaption]:mt-2 [&_ul]:list-disc [&_ul]:mb-xs [&_ul]:pl-4 [&_ul_li]:pl-1 [&_ol]:list-decimal [&_ol]:mb-xs [&_ol]:pl-4 [&_ol_li]:pl-1 [&_ol_li::marker]:font-bold [&_li+li]:mt-xs [&_ul+p]:mt-md [&_ol+p]:mt-md [&_iframe]:max-w-full [&_iframe]:mt-3 [&_iframe]:mb-lg [&_.aspect-video_iframe]:mt-0 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_[id^="article-source-"]]:scroll-mt-40 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full [&_[data-component-name="blog-cta-marketing"]]:flex [&_[data-component-name="blog-cta-marketing"]]:flex-col [&_[data-component-name="blog-cta-marketing"]]:gap-md [&_[data-component-name="blog-cta-marketing"]_.marketing-button]:self-start [&_[data-component-name="blog-cta-marketing"]_:is(p,h2,h3,h4)]:!my-0 [&_[data-component-name="blog-cta-marketing"]_.heading--4+p]:!-mt-2 [&_[data-component-name="blog-cta-marketing"]_.heading--4+p]:md:!-mt-4 [&_[data-component-name="blog-cta-marketing"]_.heading--4]:!text-t4 [&_[data-component-name="blog-cta-marketing"]_p]:!text-body-base [&_.blog-cta-shopify-logo]:!font-normal [&_.blog-cta-shopify-logo]:!text-t6 [&_.blog-cta-shopify-logo]:!mb-md [&_.blog-cta-shopify-logo]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!pt-sm [&_.blog-cta-container_[data-component-name="message"]]:!ml-0 [&_.blog-cta-container_[data-component-name="message"]]:!text-body-sm [&_.blog-cta-container_[data-component-name="message"]_span]:!text-body-sm [&_[data-email-signup]_br]:hidden [&_[data-email-signup]_.marketing-block]:!my-xl [&_[data-email-signup]_.heading--4]:!mb-2 [&_[data-email-signup]_.heading--4]:!ml-0 [&_[data-email-signup]_form>p]:!mb-0 [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!bg-black [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:!text-white [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:hover:!bg-[#3f3f46] [&_[data-email-signup]_[data-component-name="join-waitlist-form-button"]]:active:!bg-[#71717a] [&_[data-component-name="blog-read-more"]]:!my-lg [&_[data-component-name="blog-read-more"]]:font-sans [&_[data-component-name="blog-read-more"]_h2]:!font-sans [&_[data-component-name="blog-read-more"]_h2]:!text-t4 [&_[data-component-name="blog-read-more"]_a]:!text-body-base [&_[data-component-name="blog-read-more"]_a]:!text-component-link-content [&_[data-component-name="blog-read-more"]_a]:hover:!text-component-link-content-hover [&_[data-component-name="blog-read-more"]_li]:!mt-sm [&_#faq-section]:!my-xl [&_:is([data-component-name="blog-cta-marketing"],.blog-cta-container,[data-email-signup]_.marketing-block,[data-component-name="blog-read-more"],#faq-section,[data-guide]>div)]:!p-lg [&_[data-guide]>div]:!font-sans" itemProp="articleBody"><div><p>사고 싶은 제품이 있는데 어디서 구매해야 할지 몰라 고민했던 경험이 있나요?</p>
<p>예를 들어 반려견(세인트버나드 종)을 위한 대형 강아지 침대가 필요하다고 가정해 보겠습니다. 오늘날 많은 소비자처럼 온라인 검색부터 시작할 것입니다. Google에서 간단히 "대형견용 특대형 강아지 침대"라고 검색하면 원하는 제품을 정확히 찾을 수 있을 것입니다.</p>
<p>이제 여러분의 사업을 생각해 보세요. 수많은 사람이 여러분의 제품이나 서비스를 검색하고 있습니다. 이들이 여러분이 제공하는 것을 검색할 때 어떻게 하면 이런 잠재 고객들에게 다가갈 수 있을까요? 이 글의 Google 광고의 고객 확보 능력을 활용하기 위해 알아야 할 모든 것을 참고하세요.</p><div id="text-cta"></div>
<h2 id="1"><strong>Google 광고란 무엇인가요?</strong></h2>
<p><a href="/kr/blog/google-ad-examples-1">Google 광고</a>는 Google 플랫폼 전반에 표시되는 타겟 광고로, 특히 Google 검색(사용자가 선택한 키워드를 검색할 때 표시됨)과 전 세계 수백만 개의 웹사이트로 구성된 Google 디스플레이 네트워크에 나타납니다. Google 광고는 타겟팅이 가능하기 때문에 인구통계학적 정보와 검색 기록을 바탕으로 광고를 볼 대상을 직접 제어할 수 있습니다. Google 광고는 클릭당 지불(PPC) 모델을 사용하므로 누군가가 광고를 클릭했을 때만 비용이 발생합니다.</p>
<h3><strong>Google 광고의 5가지 유형</strong></h3>
<p>Google 광고는 다음과 같은 다양한 <a href="/kr/blog/google-ads-types">광고 유형</a>을 제공합니다.</p>
<ol>
<li>
<strong>검색 광고.</strong> 가장 잘 알려진 Google 광고 유형으로, 검색 엔진 결과 페이지(SERP)에서 가장 많이 보게 될 것입니다. 이는 페이지 상단, 일반 검색 결과(무료) 위에 표시됩니다. 일반 검색 결과처럼 보이지만 URL 옆에 "광고"라는 단어가 붙어 있습니다. 이러한 광고는 검색 엔진 가시성을 향상시켜 브랜드 인지도를 강화하고 웹사이트로 트래픽을 유도합니다.</li>
<li>
<strong>디스플레이 광고.</strong> Google의 디스플레이 광고는 Gmail과 YouTube 같은 Google 서비스뿐만 아니라 200만 개 이상의 웹사이트와 앱을 포함하는 Google 디스플레이 네트워크에 나타나는 이미지 광고입니다.</li>
<li>
<strong>쇼핑 광고.</strong> Google 쇼핑 광고도 SERP에 표시되지만, 검색 결과가 아닌 쇼핑 캐러셀 형태로 표시됩니다.</li>
<li>
<strong>동영상 광고.</strong> Google 동영상 광고는 YouTube 동영상 재생 전이나 재생 중에 표시됩니다.</li>
</ol>
<p>FactoryPure의 공동 창립자인 Eugene Ravitsky는 다음과 같이 말합니다. "제품을 판매할 때 Google 쇼핑은 아주 좋은 출발점입니다. 기본적으로 Shopify를 통해 모든 제품의 데이터 피드를 Google로 가져올 수 있습니다. 정말 간단합니다. 모든 제품을 Google에 등록하고 바로 고객 유입을 시도해 볼 수 있습니다. 텍스트 광고를 할 때처럼 개별 광고를 수동으로 만들 필요가 없습니다. 쇼핑 광고의 경우 전체 데이터 피드를 한 번에 등록할 수 있습니다."</p>
<p>Google은 또한 특정 사업 목표를 달성하기 위해 여러 광고 유형을 전략적으로 활용하는 광고 캠페인 옵션을 제공합니다. 특히 유용한 두 가지 캠페인 유형은 로컬 캠페인과 스마트 캠페인입니다. 로컬 캠페인은 Google 지도, 검색 광고, 디스플레이 광고, 심지어 동영상 광고를 통해 근처의 잠재 고객을 타겟팅하여 매장 방문을 늘립니다. 스마트 캠페인은 Google이 목표에 따라 어떤 광고 형식에 투자할지 결정하는 자동화된 캠페인입니다.</p>
<p>Threadheads의 창립자인 Ace Reunis는 디스플레이 광고 사용의 이점에 대해 이야기했습니다. "사람들이 웹사이트에서 관심을 보였던 제품들을 보여줍니다. 그 결과가 너무 좋아서 다른 옵션들을 굳이 살펴보지 않았습니다. 하지만 브랜드들이 단일 이미지 광고나 동영상 광고를 활용한 리타게팅으로 성공을 거둔 사례를 알고 있습니다. 크리에이티브를 노출한 후, 사용자가 자사 사이트를 방문한 사실을 알고 있다는 점을 재치 있게 표현한 카피를 활용하는 방식입니다."</p>
<h2 id="2"><strong>전자상거래 사업에 Google 광고를 활용할 때의 5가지 이점</strong></h2>
<ol>
<li>브랜드 인지도 및 가시성 증가</li>
<li>웹사이트 트래픽 증가</li>
<li>특정 대상에 대한 타겟 광고</li>
<li>데이터를 통한 광고 성과 추적 및 측정 능력</li>
<li>투자 수익률(ROI) 개선</li>
</ol>
<p>전자상거래 사업에 Google 광고를 사용할지 아직 망설이고 계신가요? 이 5가지 이점을 살펴보고 Google 광고가 사업 목표 달성에 도움이 될지 판단해 보세요.</p>
<h3><strong>1. 브랜드 인지도 및 가시성 증가</strong></h3>
<p>Google 광고는 <a href="/kr/blog/target-market">타겟 고객</a>의 프로필에 맞는 잠재 구매자나 여러분이 판매하는 것을 구매할 의도가 있는 사람인 자격을 갖춘 잠재 고객에게 도달하여 브랜드 가시성을 높이는 데 도움이 될 수 있습니다. 광고를 처음 보거나 클릭했을 때 판매로 바로 이어지지 않아도 브랜드 인지도와 메시지를 알리는 데 효과적입니다.</p>
<p>"Google 쇼핑은 트래픽을 유도하는 정말 강력한 방법이며 [잠재 고객들을] 제품 페이지로 바로 연결해 전환율을 높여주기 때문에 정말 편리한 방법입니다."라고 Ace는 말합니다. "검색 캠페인을 설정하면 Google 검색 결과 상단, 일반 검색 목록 위에 보이는 텍스트 기반 광고를 볼 수 있습니다."</p>
<p>"Google 검색에서 또 하나 말씀드리고 싶은 것은 브랜드 이름에 입찰하는 것입니다. 이것은 아무리 강조해도 지나치지 않습니다. Google에 'Threadheads'를 입력하면, Google이 오랜 기간에 걸쳐 색인화한 덕분에 일반 검색 목록에 나타날 뿐만 아니라, 누구나 볼 수 있고 그 위에 유료 목록도 볼 수 있습니다. 이렇게 하면 여러분의 브랜드를 위한 모든 공간을 확보할 수 있습니다."</p>
<h3><strong>2. 웹사이트 트래픽 증가</strong></h3>
<p>Google 광고는 웹사이트 트래픽을 늘릴 수 있습니다. 2019년 Clutch 설문조사에