마케팅레버리지 - 매출로 이어지는 마케팅 이야기

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As <00:00:00.269><c>CEOs </c><00:00:00.418><c>with </c><00:00:00.567><c>a </c><00:00:00.716><c>strong </c><00:00:00.865><c>interest </c><00:00:01.014><c>in </c><00:00:01.163><c>marketing </c><00:00:01.312><c>may</c>

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As CEOs with a strong interest in marketing may
 

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As CEOs with a strong interest in marketing may
know, <00:00:02.266><c>the </c><00:00:02.492><c>Search </c><00:00:02.718><c>and </c><00:00:02.944><c>Go </c><00:00:03.170><c>setup </c><00:00:03.396><c>has</c>

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know, the Search and Go setup has
 

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know, the Search and Go setup has
changed <00:00:04.399><c>significantly </c><00:00:04.919><c>since </c><00:00:05.439><c>2025.  </c><00:00:05.959><c>The</c>

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changed significantly since 2025.  The
 

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point <00:00:08.696><c>is </c><00:00:08.873><c>that </c><00:00:09.050><c>they </c><00:00:09.227><c>have </c><00:00:09.404><c>started </c><00:00:09.581><c>strengthening </c><00:00:09.758><c>AI-based </c><00:00:09.935><c>search.  </c><00:00:10.112><c>To</c>

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point is that they have started strengthening AI-based search.  To
 

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point is that they have started strengthening AI-based search.  To
put <00:00:10.553><c>it </c><00:00:10.666><c>simply </c><00:00:10.779><c>for </c><00:00:10.892><c>busy </c><00:00:11.005><c>CEOs, </c><00:00:11.118><c>you </c><00:00:11.231><c>can </c><00:00:11.344><c>think </c><00:00:11.457><c>of </c><00:00:11.570><c>it </c><00:00:11.683><c>as </c><00:00:11.796><c>focusing </c><00:00:11.909><c>on</c>

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put it simply for busy CEOs, you can think of it as focusing on
 

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put it simply for busy CEOs, you can think of it as focusing on
displaying <00:00:12.763><c>the </c><00:00:12.967><c>most </c><00:00:13.171><c>suitable </c><00:00:13.375><c>advertisements </c><00:00:13.579><c>by </c><00:00:13.783><c>analyzing </c><00:00:13.987><c>customers' </c><00:00:14.191><c>search </c><00:00:14.395><c>patterns</c>

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displaying the most suitable advertisements by analyzing customers' search patterns
 

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.  <00:00:17.577><c>However, </c><00:00:17.834><c>this </c><00:00:18.091><c>means </c><00:00:18.348><c>that </c><00:00:18.605><c>if </c><00:00:18.862><c>Google </c><00:00:19.119><c>AI</c>

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.  However, this means that if Google AI
 

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.  However, this means that if Google AI
determines <00:00:19.756><c>that </c><00:00:19.912><c>it </c><00:00:20.068><c>is </c><00:00:20.224><c>not </c><00:00:20.380><c>suitable </c><00:00:20.536><c>for </c><00:00:20.692><c>the </c><00:00:20.848><c>customer's </c><00:00:21.004><c>intent, </c><00:00:21.160><c>the</c>

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determines that it is not suitable for the customer's intent, the
 

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risk <00:00:23.970><c>of </c><00:00:24.100><c>wasting </c><00:00:24.230><c>advertising </c><00:00:24.360><c>costs </c><00:00:24.490><c>and </c><00:00:24.620><c>losing </c><00:00:24.750><c>customers </c><00:00:24.880><c>to </c><00:00:25.010><c>competitors </c><00:00:25.140><c>has </c><00:00:25.270><c>increased</c>

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risk of wasting advertising costs and losing customers to competitors has increased
 

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risk of wasting advertising costs and losing customers to competitors has increased
.  <00:00:26.386><c>Today, </c><00:00:26.932><c>I </c><00:00:27.478><c>will</c>

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.  Today, I will
 

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.  Today, I will
show <00:00:27.934><c>you </c><00:00:28.068><c>how </c><00:00:28.202><c>to </c><00:00:28.336><c>set </c><00:00:28.470><c>up </c><00:00:28.604><c>Google </c><00:00:28.738><c>search </c><00:00:28.872><c>ads </c><00:00:29.006><c>to </c><00:00:29.140><c>match </c><00:00:29.274><c>these </c><00:00:29.408><c>changes </c><00:00:29.542><c>at </c><00:00:29.676><c>Google</c>

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show you how to set up Google search ads to match these changes at Google
 

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show you how to set up Google search ads to match these changes at Google
.  <00:00:30.719><c>hello.  </c><00:00:31.518><c>This</c>

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.  hello.  This
 

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.  hello.  This
is <00:00:32.257><c>Assistant </c><00:00:32.474><c>Manager </c><00:00:32.691><c>Lee </c><00:00:32.908><c>Sang-jun </c><00:00:33.125><c>from </c><00:00:33.342><c>Marketing </c><00:00:33.559><c>Leverage.  </c><00:00:33.776><c>The </c><00:00:33.993><c>setup</c>

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is Assistant Manager Lee Sang-jun from Marketing Leverage.  The setup
 

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is Assistant Manager Lee Sang-jun from Marketing Leverage.  The setup
process <00:00:34.585><c>is </c><00:00:34.771><c>broadly </c><00:00:34.957><c>divided </c><00:00:35.143><c>into </c><00:00:35.329><c>three </c><00:00:35.515><c>steps</c>

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process is broadly divided into three steps
 

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process is broadly divided into three steps
.  <00:00:36.194><c>It </c><00:00:36.468><c>is </c><00:00:36.742><c>a </c><00:00:37.016><c>campaign, </c><00:00:37.290><c>ad </c><00:00:37.564><c>group, </c><00:00:37.838><c>and</c>

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.  It is a campaign, ad group, and
 

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.  It is a campaign, ad group, and
ad.  <00:00:38.510><c>First, </c><00:00:38.740><c>go </c><00:00:38.970><c>to </c><00:00:39.200><c>the </c><00:00:39.430><c>Google </c><00:00:39.660><c>Ads </c><00:00:39.890><c>site </c><00:00:40.120><c>and</c>

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ad.  First, go to the Google Ads site and
 

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click <00:00:42.528><c>the </c><00:00:42.856><c>Color </c><00:00:43.184><c>Campaign </c><00:00:43.512><c>button.  </c><00:00:43.840><c>Next,</c>

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click the Color Campaign button.  Next,
 

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click the Color Campaign button.  Next,
select <00:00:45.093><c>Website </c><00:00:45.426><c>Traffic </c><00:00:45.759><c>in </c><00:00:46.092><c>Select </c><00:00:46.425><c>Goal.  </c><00:00:46.758><c>You</c>

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select Website Traffic in Select Goal.  You
 

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might <00:00:49.126><c>say, </c><00:00:49.252><c>"If </c><00:00:49.378><c>sales </c><00:00:49.504><c>are </c><00:00:49.630><c>the </c><00:00:49.756><c>goal, </c><00:00:49.882><c>shouldn't </c><00:00:50.008><c>you </c><00:00:50.134><c>naturally </c><00:00:50.260><c>be </c><00:00:50.386><c>making </c><00:00:50.512><c>sales?"</c>

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might say, "If sales are the goal, shouldn't you naturally be making sales?"
 

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might say, "If sales are the goal, shouldn't you naturally be making sales?"
you're <00:00:51.106><c>right.  </c><00:00:51.412><c>Since </c><00:00:51.718><c>traffic </c><00:00:52.024><c>ads </c><00:00:52.330><c>aim </c><00:00:52.636><c>to</c>

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you're right.  Since traffic ads aim to
 

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you're right.  Since traffic ads aim to
drive <00:00:53.215><c>many </c><00:00:53.510><c>clicks </c><00:00:53.805><c>and </c><00:00:54.100><c>sales </c><00:00:54.395><c>ads</c>

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drive many clicks and sales ads
 

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drive many clicks and sales ads
target <00:00:55.104><c>revenue </c><00:00:55.408><c>and </c><00:00:55.712><c>inquiries, </c><00:00:56.016><c>sales </c><00:00:56.320><c>ads</c>

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target revenue and inquiries, sales ads
 

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target revenue and inquiries, sales ads
naturally <00:00:56.994><c>have </c><00:00:57.228><c>a </c><00:00:57.462><c>higher </c><00:00:57.696><c>probability </c><00:00:57.930><c>of </c><00:00:58.164><c>leading </c><00:00:58.398><c>to</c>

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naturally have a higher probability of leading to
 

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naturally have a higher probability of leading to
sales.  <00:00:59.333><c>Theoretically.   </c><00:00:59.746><c>Based </c><00:01:00.159><c>on</c>

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sales.  Theoretically.   Based on
 

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sales.  Theoretically.   Based on
our <00:01:01.162><c>8 </c><00:01:01.285><c>years </c><00:01:01.408><c>of </c><00:01:01.531><c>experience </c><00:01:01.654><c>setting </c><00:01:01.777><c>up </c><00:01:01.900><c>Google </c><00:01:02.023><c>search </c><00:01:02.146><c>ads, </c><00:01:02.269><c>we </c><00:01:02.392><c>found </c><00:01:02.515><c>that </c><00:01:02.638><c>while</c>

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our 8 years of experience setting up Google search ads, we found that while
 

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advertising <00:01:05.331><c>costs </c><00:01:05.463><c>become </c><00:01:05.595><c>higher </c><00:01:05.727><c>due </c><00:01:05.859><c>to </c><00:01:05.991><c>a </c><00:01:06.123><c>narrower </c><00:01:06.255><c>target </c><00:01:06.387><c>audience, </c><00:01:06.519><c>the</c>

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advertising costs become higher due to a narrower target audience, the
 

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advertising costs become higher due to a narrower target audience, the
actual <00:01:06.960><c>performance </c><00:01:07.280><c>did </c><00:01:07.600><c>not </c><00:01:07.920><c>differ </c><00:01:08.240><c>significantly </c><00:01:08.560><c>from </c><00:01:08.880><c>traffic</c>

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actual performance did not differ significantly from traffic
 

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actual performance did not differ significantly from traffic
.  <00:01:09.528><c>In </c><00:01:09.856><c>other </c><00:01:10.184><c>words, </c><00:01:10.512><c>using </c><00:01:10.840><c>website</c>

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.  In other words, using website
 

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.  In other words, using website
traffic <00:01:11.866><c>allows </c><00:01:12.372><c>you </c><00:01:12.878><c>to</c>

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traffic allows you to
 

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traffic allows you to
achieve <00:01:13.524><c>results </c><00:01:13.728><c>such </c><00:01:13.932><c>as </c><00:01:14.136><c>sales </c><00:01:14.340><c>with </c><00:01:14.544><c>actually </c><00:01:14.748><c>lower </c><00:01:14.952><c>advertising </c><00:01:15.156><c>costs</c>

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achieve results such as sales with actually lower advertising costs
 

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achieve results such as sales with actually lower advertising costs
. <00:01:15.820><c>If </c><00:01:16.320><c>you</c>

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. If you
 

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. If you
click <00:01:16.868><c>Continue, </c><00:01:17.096><c>you </c><00:01:17.324><c>can </c><00:01:17.552><c>select </c><00:01:17.780><c>a </c><00:01:18.008><c>campaign </c><00:01:18.236><c>type</c>

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click Continue, you can select a campaign type
 

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click Continue, you can select a campaign type
.  <00:01:18.800><c>Please </c><00:01:19.200><c>select </c><00:01:19.600><c>Search </c><00:01:20.000><c>and </c><00:01:20.400><c>enter</c>

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.  Please select Search and enter
 

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.  Please select Search and enter
the <00:01:20.888><c>address </c><00:01:21.056><c>of </c><00:01:21.224><c>the </c><00:01:21.392><c>cooking </c><00:01:21.560><c>page </c><00:01:21.728><c>in </c><00:01:21.896><c>the </c><00:01:22.064><c>goal </c><00:01:22.232><c>achievement </c><00:01:22.400><c>method</c>

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the address of the cooking page in the goal achievement method
 

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the address of the cooking page in the goal achievement method
.  <00:01:23.017><c>You </c><00:01:23.194><c>can </c><00:01:23.371><c>write </c><00:01:23.548><c>the </c><00:01:23.725><c>campaign </c><00:01:23.902><c>name </c><00:01:24.079><c>as </c><00:01:24.256><c>"Brand </c><00:01:24.433><c>Name</c>

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.  You can write the campaign name as "Brand Name
 

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.  You can write the campaign name as "Brand Name
Search <00:01:25.619><c>Ad" </c><00:01:26.079><c>for </c><00:01:26.539><c>easy </c><00:01:26.999><c>identification</c>

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Search Ad" for easy identification
 

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Search Ad" for easy identification
.  <00:01:27.428><c>And </c><00:01:27.616><c>if </c><00:01:27.804><c>you </c><00:01:27.992><c>click </c><00:01:28.180><c>Continue </c><00:01:28.368><c>again, </c><00:01:28.556><c>you</c>

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.  And if you click Continue again, you
 

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.  And if you click Continue again, you
can <00:01:29.330><c>select </c><00:01:29.780><c>a </c><00:01:30.230><c>bid </c><00:01:30.680><c>target</c>

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can select a bid target
 

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can select a bid target
.  <00:01:31.225><c>If </c><00:01:31.651><c>campaign </c><00:01:32.077><c>goals</c>

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.  If campaign goals
 

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.  If campaign goals
influenced <00:01:32.869><c>targeting, </c><00:01:33.098><c>you </c><00:01:33.327><c>can </c><00:01:33.556><c>think </c><00:01:33.785><c>of </c><00:01:34.014><c>bid </c><00:01:34.243><c>goals </c><00:01:34.472><c>as</c>

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influenced targeting, you can think of bid goals as
 

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influenced targeting, you can think of bid goals as
influencing <00:01:35.479><c>how </c><00:01:35.799><c>advertising </c><00:01:36.119><c>costs </c><00:01:36.439><c>are </c><00:01:36.759><c>spent</c>

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influencing how advertising costs are spent
 

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influencing how advertising costs are spent
.

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.
 

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.
Please <00:01:39.200><c>select </c><00:01:39.360><c>Clips </c><00:01:39.520><c>as </c><00:01:39.680><c>the </c><00:01:39.840><c>bid </c><00:01:40.000><c>target.   </c><00:01:40.160><c>While </c><00:01:40.320><c>a</c>

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Please select Clips as the bid target.   While a
 

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conversion <00:01:42.803><c>goal </c><00:01:42.926><c>aimed </c><00:01:43.049><c>at </c><00:01:43.172><c>obtaining </c><00:01:43.295><c>as </c><00:01:43.418><c>many </c><00:01:43.541><c>inquiries </c><00:01:43.664><c>as </c><00:01:43.787><c>possible </c><00:01:43.910><c>may </c><00:01:44.033><c>seem </c><00:01:44.156><c>ideal,</c>

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conversion goal aimed at obtaining as many inquiries as possible may seem ideal,
 

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early-stage <00:01:46.144><c>businesses </c><00:01:46.248><c>that </c><00:01:46.352><c>have </c><00:01:46.456><c>recently </c><00:01:46.560><c>started </c><00:01:46.664><c>advertising </c><00:01:46.768><c>or </c><00:01:46.872><c>lack </c><00:01:46.976><c>sufficient </c><00:01:47.080><c>advertising </c><00:01:47.184><c>budgets </c><00:01:47.288><c>are </c><00:01:47.392><c>bound </c><00:01:47.496><c>to </c><00:01:47.600><c>see</c>

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early-stage businesses that have recently started advertising or lack sufficient advertising budgets are bound to see
 

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lower <00:01:50.366><c>efficiency </c><00:01:50.492><c>because </c><00:01:50.618><c>there </c><00:01:50.744><c>are </c><00:01:50.870><c>not </c><00:01:50.996><c>enough </c><00:01:51.122><c>conversion </c><00:01:51.248><c>values ​​</c><00:01:51.374><c>for </c><00:01:51.500><c>Google </c><00:01:51.626><c>to </c><00:01:51.752><c>learn </c><00:01:51.878><c>from</c>

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lower efficiency because there are not enough conversion values ​​for Google to learn from
 

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lower efficiency because there are not enough conversion values ​​for Google to learn from
.  <00:01:52.540><c>Therefore, </c><00:01:52.880><c>I </c><00:01:53.220><c>recommend </c><00:01:53.560><c>initially</c>

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.  Therefore, I recommend initially
 

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.  Therefore, I recommend initially
building <00:01:54.326><c>sufficient </c><00:01:54.612><c>data </c><00:01:54.898><c>with </c><00:01:55.184><c>clissor </c><00:01:55.470><c>goals, </c><00:01:55.756><c>and</c>

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building sufficient data with clissor goals, and
 

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building sufficient data with clissor goals, and
then <00:01:56.300><c>running </c><00:01:56.400><c>conversion </c><00:01:56.500><c>goals </c><00:01:56.600><c>alongside </c><00:01:56.700><c>them </c><00:01:56.800><c>once </c><00:01:56.900><c>you </c><00:01:57.000><c>are </c><00:01:57.100><c>receiving </c><00:01:57.200><c>enough </c><00:01:57.300><c>inquiries </c><00:01:57.400><c>through </c><00:01:57.500><c>Google </c><00:01:57.600><c>Ads</c>

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then running conversion goals alongside them once you are receiving enough inquiries through Google Ads
 

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.

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.
 

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.
Click <00:02:01.809><c>Next, </c><00:02:01.938><c>and </c><00:02:02.067><c>this </c><00:02:02.196><c>is </c><00:02:02.325><c>the </c><00:02:02.454><c>most </c><00:02:02.583><c>important </c><00:02:02.712><c>part </c><00:02:02.841><c>of </c><00:02:02.970><c>the </c><00:02:03.099><c>campaign </c><00:02:03.228><c>settings </c><00:02:03.357><c>to </c><00:02:03.486><c>save </c><00:02:03.615><c>on </c><00:02:03.744><c>advertising </c><00:02:03.873><c>costs</c>

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Click Next, and this is the most important part of the campaign settings to save on advertising costs
 

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Click Next, and this is the most important part of the campaign settings to save on advertising costs
.

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.
 

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Please <00:02:10.340><c>uncheck </c><00:02:10.441><c>"Include </c><00:02:10.542><c>Google </c><00:02:10.643><c>Search </c><00:02:10.744><c>Partners" </c><00:02:10.845><c>and </c><00:02:10.946><c>"Include </c><00:02:11.047><c>Google </c><00:02:11.148><c>Display </c><00:02:11.249><c>Network" </c><00:02:11.350><c>in </c><00:02:11.451><c>the </c><00:02:11.552><c>network </c><00:02:11.653><c>settings. </c><00:02:11.754><c>These</c>

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Please uncheck "Include Google Search Partners" and "Include Google Display Network" in the network settings. These
 

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Please uncheck "Include Google Search Partners" and "Include Google Display Network" in the network settings. These
two <00:02:13.000><c>settings </c><00:02:13.560><c>allow </c><00:02:14.120><c>exposure</c>

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two settings allow exposure
 

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two settings allow exposure
on <00:02:14.782><c>other </c><00:02:14.924><c>Google </c><00:02:15.066><c>sites, </c><00:02:15.208><c>excluding </c><00:02:15.350><c>the </c><00:02:15.492><c>Google </c><00:02:15.634><c>homepage</c>

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on other Google sites, excluding the Google homepage
 

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on other Google sites, excluding the Google homepage
.  <00:02:17.159><c>If </c><00:02:18.079><c>your</c>

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.  If your
 

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.  If your
product <00:02:18.584><c>is </c><00:02:18.688><c>unique </c><00:02:18.792><c>and </c><00:02:18.896><c>versatile </c><00:02:19.000><c>enough </c><00:02:19.104><c>to </c><00:02:19.208><c>sell </c><00:02:19.312><c>well </c><00:02:19.416><c>regardless </c><00:02:19.520><c>of </c><00:02:19.624><c>where </c><00:02:19.728><c>it </c><00:02:19.832><c>is </c><00:02:19.936><c>displayed, </c><00:02:20.040><c>you</c>

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product is unique and versatile enough to sell well regardless of where it is displayed, you
 

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may <00:02:24.225><c>check </c><00:02:24.450><c>both </c><00:02:24.675><c>options.  </c><00:02:24.900><c>However, </c><00:02:25.125><c>if </c><00:02:25.350><c>you </c><00:02:25.575><c>are </c><00:02:25.800><c>a</c>

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may check both options.  However, if you are a
 

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may check both options.  However, if you are a
DB <00:02:26.277><c>company </c><00:02:26.394><c>CEO </c><00:02:26.511><c>selling </c><00:02:26.628><c>a </c><00:02:26.745><c>service </c><00:02:26.862><c>sought </c><00:02:26.979><c>only </c><00:02:27.096><c>by </c><00:02:27.213><c>those </c><00:02:27.330><c>who </c><00:02:27.447><c>need </c><00:02:27.564><c>it, </c><00:02:27.681><c>it </c><00:02:27.798><c>is</c>

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DB company CEO selling a service sought only by those who need it, it is
 

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DB company CEO selling a service sought only by those who need it, it is
best <00:02:28.889><c>not </c><00:02:29.218><c>to </c><00:02:29.547><c>check </c><00:02:29.876><c>this.</c>

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best not to check this.
 

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best not to check this.
Select <00:02:30.511><c>South </c><00:02:30.703><c>Korea </c><00:02:30.895><c>as </c><00:02:31.087><c>the </c><00:02:31.279><c>location </c><00:02:31.471><c>and </c><00:02:31.663><c>Korean </c><00:02:31.855><c>as </c><00:02:32.047><c>the </c><00:02:32.239><c>language</c>

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Select South Korea as the location and Korean as the language
 

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Select South Korea as the location and Korean as the language
.  <00:02:32.979><c>And </c><00:02:33.278><c>for </c><00:02:33.577><c>the </c><00:02:33.876><c>potential</c>

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.  And for the potential
 

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.  And for the potential
segment, <00:02:34.672><c>you </c><00:02:34.944><c>can </c><00:02:35.216><c>select </c><00:02:35.488><c>the </c><00:02:35.760><c>targeting</c>

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segment, you can select the targeting
 

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segment, you can select the targeting
.  <00:02:37.120><c>90% </c><00:02:37.840><c>of </c><00:02:38.560><c>agencies</c>

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.  90% of agencies
 

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.  90% of agencies
choose <00:02:39.120><c>observation </c><00:02:39.240><c>to </c><00:02:39.360><c>expose </c><00:02:39.480><c>their </c><00:02:39.600><c>content </c><00:02:39.720><c>to </c><00:02:39.840><c>as </c><00:02:39.960><c>many </c><00:02:40.080><c>people </c><00:02:40.200><c>as </c><00:02:40.320><c>possible </c><00:02:40.440><c>and</c>

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choose observation to expose their content to as many people as possible and
 

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run <00:02:43.052><c>targeted </c><00:02:43.225><c>advertising </c><00:02:43.398><c>based </c><00:02:43.571><c>on </c><00:02:43.744><c>the </c><00:02:43.917><c>data </c><00:02:44.090><c>obtained.  </c><00:02:44.263><c>However, </c><00:02:44.436><c>for</c>

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run targeted advertising based on the data obtained.  However, for
 

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business <00:02:47.102><c>owners </c><00:02:47.245><c>in </c><00:02:47.388><c>the </c><00:02:47.531><c>early </c><00:02:47.674><c>stages </c><00:02:47.817><c>who </c><00:02:47.960><c>lack </c><00:02:48.103><c>sufficient </c><00:02:48.246><c>advertising </c><00:02:48.389><c>data, </c><00:02:48.532><c>it </c><00:02:48.675><c>is</c>

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business owners in the early stages who lack sufficient advertising data, it is
 

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business owners in the early stages who lack sufficient advertising data, it is
difficult <00:02:49.265><c>to </c><00:02:49.410><c>see </c><00:02:49.555><c>significant </c><00:02:49.700><c>results </c><00:02:49.845><c>without </c><00:02:49.990><c>ample </c><00:02:50.135><c>funds, </c><00:02:50.280><c>so </c><00:02:50.425><c>it </c><00:02:50.570><c>is </c><00:02:50.715><c>actually</c>

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difficult to see significant results without ample funds, so it is actually
 

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better <00:02:53.375><c>to </c><00:02:53.390><c>start </c><00:02:53.405><c>targeting </c><00:02:53.420><c>from </c><00:02:53.435><c>the </c><00:02:53.450><c>beginning </c><00:02:53.465><c>to </c><00:02:53.480><c>see </c><00:02:53.495><c>better </c><00:02:53.510><c>results.</c>

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better to start targeting from the beginning to see better results.
 

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better to start targeting from the beginning to see better results.
Click <00:02:56.456><c>Next, </c><00:02:56.673><c>and </c><00:02:56.890><c>in </c><00:02:57.107><c>the </c><00:02:57.324><c>Keyword </c><00:02:57.541><c>and </c><00:02:57.758><c>Ad</c>

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Click Next, and in the Keyword and Ad
 

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Click Next, and in the Keyword and Ad
Settings, <00:02:58.233><c>you </c><00:02:58.507><c>need </c><00:02:58.781><c>to </c><00:02:59.055><c>configure </c><00:02:59.329><c>which </c><00:02:59.603><c>keywords </c><00:02:59.877><c>customers</c>

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Settings, you need to configure which keywords customers
 

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Settings, you need to configure which keywords customers
search <00:03:00.615><c>for </c><00:03:00.950><c>to </c><00:03:01.285><c>display </c><00:03:01.620><c>your </c><00:03:01.955><c>ads</c>

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search for to display your ads
 

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search for to display your ads
.  <00:03:02.920><c>Please </c><00:03:03.720><c>write</c>

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.  Please write
 

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.  Please write
the <00:03:04.251><c>title </c><00:03:04.502><c>of </c><00:03:04.753><c>the </c><00:03:05.004><c>ad </c><00:03:05.255><c>group </c><00:03:05.506><c>as </c><00:03:05.757><c>"</c>

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the title of the ad group as "
 

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the title of the ad group as "
Date <00:03:06.408><c>Keyword </c><00:03:06.616><c>Type </c><00:03:06.824><c>Keyword" </c><00:03:07.032><c>so </c><00:03:07.240><c>that </c><00:03:07.448><c>we </c><00:03:07.656><c>can </c><00:03:07.864><c>easily </c><00:03:08.072><c>recognize </c><00:03:08.280><c>it</c>

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Date Keyword Type Keyword" so that we can easily recognize it
 

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Date Keyword Type Keyword" so that we can easily recognize it
.  <00:03:10.200><c>Also,</c>

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.  Also,
 

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.  Also,
there <00:03:10.563><c>is </c><00:03:10.686><c>a </c><00:03:10.809><c>section </c><00:03:10.932><c>at </c><00:03:11.055><c>the </c><00:03:11.178><c>bottom </c><00:03:11.301><c>to </c><00:03:11.424><c>enter </c><00:03:11.547><c>our </c><00:03:11.670><c>website </c><00:03:11.793><c>link. </c><00:03:11.916><c>If </c><00:03:12.039><c>you</c>

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there is a section at the bottom to enter our website link. If you
 

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there is a section at the bottom to enter our website link. If you
enter <00:03:12.792><c>our </c><00:03:13.104><c>website </c><00:03:13.416><c>address </c><00:03:13.728><c>here </c><00:03:14.040><c>and</c>

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enter our website address here and
 

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enter our website address here and
click <00:03:14.800><c>the </c><00:03:15.120><c>"Update </c><00:03:15.440><c>Recommended </c><00:03:15.760><c>Keywords" </c><00:03:16.080><c>button,</c>

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click the "Update Recommended Keywords" button,
 

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click the "Update Recommended Keywords" button,
Google <00:03:17.226><c>AI </c><00:03:17.732><c>analysis </c><00:03:18.238><c>will</c>

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Google AI analysis will
 

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Google AI analysis will
display <00:03:19.173><c>suitable </c><00:03:19.586><c>keywords.  </c><00:03:19.999><c>Please</c>

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display suitable keywords.  Please
 

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display suitable keywords.  Please
remove <00:03:20.444><c>unnecessary </c><00:03:20.649><c>keywords </c><00:03:20.854><c>and </c><00:03:21.059><c>add </c><00:03:21.264><c>the </c><00:03:21.469><c>necessary </c><00:03:21.674><c>ones</c>

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remove unnecessary keywords and add the necessary ones
 

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remove unnecessary keywords and add the necessary ones
.  <00:03:23.840><c>And</c>

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.  And
 

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.  And
there <00:03:24.494><c>is </c><00:03:24.669><c>an </c><00:03:24.844><c>important </c><00:03:25.019><c>concept </c><00:03:25.194><c>that </c><00:03:25.369><c>you </c><00:03:25.544><c>must </c><00:03:25.719><c>know.</c>

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there is an important concept that you must know.
 

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there is an important concept that you must know.
Google <00:03:26.500><c>search </c><00:03:26.880><c>ad </c><00:03:27.260><c>keyword </c><00:03:27.640><c>types</c>

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Google search ad keyword types
 

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Google search ad keyword types
are <00:03:28.119><c>divided </c><00:03:28.359><c>into </c><00:03:28.599><c>three. </c><00:03:28.839><c>Just </c><00:03:29.079><c>one </c><00:03:29.319><c>of </c><00:03:29.559><c>them.  </c><00:03:29.799><c>You</c>

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are divided into three. Just one of them.  You
 

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are divided into three. Just one of them.  You
just <00:03:30.265><c>need </c><00:03:30.450><c>to </c><00:03:30.635><c>remember </c><00:03:30.820><c>the </c><00:03:31.005><c>keywords </c><00:03:31.190><c>for </c><00:03:31.375><c>the </c><00:03:31.560><c>section.</c>

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just need to remember the keywords for the section.
 

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just need to remember the keywords for the section.
For <00:03:32.040><c>example, </c><00:03:32.240><c>let's </c><00:03:32.440><c>assume </c><00:03:32.640><c>you </c><00:03:32.840><c>are </c><00:03:33.040><c>advertising </c><00:03:33.240><c>the </c><00:03:33.440><c>keyword </c><00:03:33.640><c>"used </c><00:03:33.840><c>cars</c>

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For example, let's assume you are advertising the keyword "used cars
 

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For example, let's assume you are advertising the keyword "used cars
."  <00:03:34.892><c>Match </c><00:03:35.345><c>keywords </c><00:03:35.798><c>are</c>

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."  Match keywords are
 

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."  Match keywords are
created <00:03:36.612><c>by </c><00:03:36.785><c>adding </c><00:03:36.958><c>equivalents </c><00:03:37.131><c>before </c><00:03:37.304><c>and </c><00:03:37.477><c>after </c><00:03:37.650><c>the </c><00:03:37.823><c>keyword, </c><00:03:37.996><c>so</c>

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created by adding equivalents before and after the keyword, so
 

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our <00:03:41.226><c>advertisement </c><00:03:41.332><c>is </c><00:03:41.438><c>displayed </c><00:03:41.544><c>only </c><00:03:41.650><c>when </c><00:03:41.756><c>consumers </c><00:03:41.862><c>search </c><00:03:41.968><c>for </c><00:03:42.074><c>"used </c><00:03:42.180><c>car" </c><00:03:42.286><c>exactly.   </c><00:03:42.392><c>On</c>

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our advertisement is displayed only when consumers search for "used car" exactly.   On
 

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our advertisement is displayed only when consumers search for "used car" exactly.   On
the <00:03:43.369><c>other </c><00:03:43.499><c>hand, </c><00:03:43.629><c>phrase </c><00:03:43.759><c>keywords </c><00:03:43.889><c>are </c><00:03:44.019><c>written </c><00:03:44.149><c>by </c><00:03:44.279><c>placing </c><00:03:44.409><c>large </c><00:03:44.539><c>conjunctions </c><00:03:44.669><c>at </c><00:03:44.799><c>the </c><00:03:44.929><c>beginning </c><00:03:45.059><c>and </c><00:03:45.189><c>end;</c>

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the other hand, phrase keywords are written by placing large conjunctions at the beginning and end;
 

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our <00:03:53.819><c>advertisement </c><00:03:53.878><c>is </c><00:03:53.937><c>displayed </c><00:03:53.996><c>when </c><00:03:54.055><c>searching </c><00:03:54.114><c>for </c><00:03:54.173><c>keywords </c><00:03:54.232><c>that </c><00:03:54.291><c>include </c><00:03:54.350><c>the </c><00:03:54.409><c>meaning </c><00:03:54.468><c>of </c><00:03:54.527><c>a </c><00:03:54.586><c>used </c><00:03:54.645><c>car, </c><00:03:54.704><c>such </c><00:03:54.763><c>as </c><00:03:54.822><c>used </c><00:03:54.881><c>car, </c><00:03:54.940><c>used </c><00:03:54.999><c>car </c><00:03:55.058><c>advertisement, </c><00:03:55.117><c>and </c><00:03:55.176><c>used </c><00:03:55.235><c>car </c><00:03:55.294><c>marketing.  </c><00:03:55.353><c>Finally, </c><00:03:55.412><c>since</c>

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our advertisement is displayed when searching for keywords that include the meaning of a used car, such as used car, used car advertisement, and used car marketing.  Finally, since
 

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our advertisement is displayed when searching for keywords that include the meaning of a used car, such as used car, used car advertisement, and used car marketing.  Finally, since
extended <00:03:56.260><c>keywords </c><00:03:56.520><c>are </c><00:03:56.780><c>written </c><00:03:57.040><c>without </c><00:03:57.300><c>any </c><00:03:57.560><c>symbols</c>

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extended keywords are written without any symbols
 

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extended keywords are written without any symbols
and <00:03:59.360><c>are</c>

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and are
 

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and are
displayed <00:03:59.848><c>as </c><00:03:59.976><c>long </c><00:04:00.104><c>as </c><00:04:00.232><c>they </c><00:04:00.360><c>are </c><00:04:00.488><c>related </c><00:04:00.616><c>to </c><00:04:00.744><c>the </c><00:04:00.872><c>keyword, </c><00:04:01.000><c>it </c><00:04:01.128><c>is </c><00:04:01.256><c>true </c><00:04:01.384><c>that </c><00:04:01.512><c>advertising</c>

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displayed as long as they are related to the keyword, it is true that advertising
 

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displayed as long as they are related to the keyword, it is true that advertising
analogies <00:04:02.226><c>are </c><00:04:02.692><c>wasted </c><00:04:03.158><c>meaninglessly</c>

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analogies are wasted meaninglessly
 

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analogies are wasted meaninglessly
.  <00:04:03.730><c>Therefore, </c><00:04:03.941><c>it </c><00:04:04.152><c>is </c><00:04:04.363><c>recommended </c><00:04:04.574><c>to </c><00:04:04.785><c>write </c><00:04:04.996><c>keywords</c>

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.  Therefore, it is recommended to write keywords
 

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.  Therefore, it is recommended to write keywords
unless <00:04:05.573><c>you </c><00:04:05.746><c>are </c><00:04:05.919><c>advertising </c><00:04:06.092><c>only </c><00:04:06.265><c>specific </c><00:04:06.438><c>keywords</c>

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unless you are advertising only specific keywords
 

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unless you are advertising only specific keywords
.   <00:04:07.749><c>Scroll </c><00:04:08.098><c>down </c><00:04:08.447><c>and </c><00:04:08.796><c>for</c>

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.   Scroll down and for
 

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.   Scroll down and for
ads, <00:04:13.640><c>you</c>

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ads, you
 

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ads, you
must <00:04:13.920><c>write </c><00:04:14.080><c>three </c><00:04:14.240><c>titles </c><00:04:14.400><c>and </c><00:04:14.560><c>at </c><00:04:14.720><c>least </c><00:04:14.880><c>two </c><00:04:15.040><c>descriptions</c>

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must write three titles and at least two descriptions
 

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must write three titles and at least two descriptions
.  <00:04:15.744><c>Google </c><00:04:15.928><c>AI </c><00:04:16.112><c>alternates </c><00:04:16.296><c>between </c><00:04:16.480><c>showing </c><00:04:16.664><c>the </c><00:04:16.848><c>written </c><00:04:17.032><c>titles </c><00:04:17.216><c>and </c><00:04:17.400><c>descriptions</c>

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.  Google AI alternates between showing the written titles and descriptions
 

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.  Google AI alternates between showing the written titles and descriptions
to <00:04:18.173><c>the </c><00:04:18.626><c>user </c><00:04:19.079><c>and</c>

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to the user and
 

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to the user and
prioritizes <00:04:19.904><c>the </c><00:04:20.208><c>display </c><00:04:20.512><c>of </c><00:04:20.816><c>high-performing </c><00:04:21.120><c>phrases</c>

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prioritizes the display of high-performing phrases
 

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prioritizes the display of high-performing phrases
.  <00:04:21.960><c>The </c><00:04:22.240><c>important </c><00:04:22.520><c>thing </c><00:04:22.800><c>here </c><00:04:23.080><c>is </c><00:04:23.360><c>that</c>

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.  The important thing here is that
 

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.  The important thing here is that
starting <00:04:24.059><c>in </c><00:04:24.398><c>2025, </c><00:04:24.737><c>Google </c><00:04:25.076><c>AI </c><00:04:25.415><c>analyzes </c><00:04:25.754><c>users'</c>

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starting in 2025, Google AI analyzes users'
 

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starting in 2025, Google AI analyzes users'
search <00:04:26.739><c>patterns </c><00:04:27.279><c>more </c><00:04:27.819><c>precisely </c><00:04:28.359><c>to</c>

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search patterns more precisely to
 

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search patterns more precisely to
evaluate <00:04:29.327><c>relevance </c><00:04:29.494><c>to </c><00:04:29.661><c>advertisements.  </c><00:04:29.828><c>Therefore, </c><00:04:29.995><c>the </c><00:04:30.162><c>key </c><00:04:30.329><c>is </c><00:04:30.496><c>to </c><00:04:30.663><c>accurately </c><00:04:30.830><c>understand </c><00:04:30.997><c>the</c>

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evaluate relevance to advertisements.  Therefore, the key is to accurately understand the
 

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evaluate relevance to advertisements.  Therefore, the key is to accurately understand the
user's <00:04:31.551><c>search </c><00:04:31.742><c>intent </c><00:04:31.933><c>from </c><00:04:32.124><c>the </c><00:04:32.315><c>perspective </c><00:04:32.506><c>of </c><00:04:32.697><c>Google </c><00:04:32.888><c>AI </c><00:04:33.079><c>and</c>

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user's search intent from the perspective of Google AI and
 

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display <00:04:35.759><c>ad </c><00:04:36.039><c>copy </c><00:04:36.319><c>that </c><00:04:36.599><c>matches </c><00:04:36.879><c>that </c><00:04:37.159><c>intent</c>

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display ad copy that matches that intent
 

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display ad copy that matches that intent
.  <00:04:37.820><c>Users' </c><00:04:38.240><c>search </c><00:04:38.660><c>intentions </c><00:04:39.080><c>are</c>

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.  Users' search intentions are
 

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.  Users' search intentions are
broadly <00:04:39.685><c>divided </c><00:04:39.930><c>into </c><00:04:40.175><c>three </c><00:04:40.420><c>categories.  </c><00:04:40.665><c>It </c><00:04:40.910><c>involves </c><00:04:41.155><c>simple</c>

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broadly divided into three categories.  It involves simple
 

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broadly divided into three categories.  It involves simple
information <00:04:42.000><c>search, </c><00:04:42.480><c>purchasing, </c><00:04:42.960><c>and </c><00:04:43.440><c>problem</c>

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information search, purchasing, and problem
 

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information search, purchasing, and problem
solving.  <00:04:44.112><c>Simple </c><00:04:44.504><c>information </c><00:04:44.896><c>search </c><00:04:45.288><c>refers </c><00:04:45.680><c>to</c>

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solving.  Simple information search refers to
 

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solving.  Simple information search refers to
cases <00:04:46.493><c>where </c><00:04:46.746><c>customers </c><00:04:46.999><c>search </c><00:04:47.252><c>to </c><00:04:47.505><c>obtain </c><00:04:47.758><c>information</c>

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cases where customers search to obtain information
 

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cases where customers search to obtain information
.  <00:04:48.900><c>If </c><00:04:49.680><c>we</c>

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.  If we
 

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.  If we
are <00:04:50.043><c>advertising </c><00:04:50.167><c>Google </c><00:04:50.291><c>Ad </c><00:04:50.415><c>keywords </c><00:04:50.539><c>for </c><00:04:50.663><c>branding </c><00:04:50.787><c>purposes, </c><00:04:50.911><c>such </c><00:04:51.035><c>as </c><00:04:51.159><c>blogs,</c>

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are advertising Google Ad keywords for branding purposes, such as blogs,
 

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are advertising Google Ad keywords for branding purposes, such as blogs,
columns, <00:04:51.959><c>or </c><00:04:52.279><c>YouTube </c><00:04:52.599><c>videos, </c><00:04:52.919><c>it </c><00:04:53.239><c>would</c>

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columns, or YouTube videos, it would
 

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be <00:04:59.980><c>best </c><00:05:00.041><c>to </c><00:05:00.102><c>use </c><00:05:00.163><c>wording </c><00:05:00.224><c>that </c><00:05:00.285><c>fits </c><00:05:00.346><c>the </c><00:05:00.407><c>information </c><00:05:00.468><c>search </c><00:05:00.529><c>stage, </c><00:05:00.590><c>such </c><00:05:00.651><c>as </c><00:05:00.712><c>"Everything </c><00:05:00.773><c>you </c><00:05:00.834><c>need </c><00:05:00.895><c>to </c><00:05:00.956><c>know </c><00:05:01.017><c>before </c><00:05:01.078><c>starting </c><00:05:01.139><c>Google </c><00:05:01.200><c>Ads" </c><00:05:01.261><c>or </c><00:05:01.322><c>"Finish </c><00:05:01.383><c>Google </c><00:05:01.444><c>Ads </c><00:05:01.505><c>in </c><00:05:01.566><c>10 </c><00:05:01.627><c>minutes."  </c><00:05:01.688><c>Next, </c><00:05:01.749><c>purchase</c>

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be best to use wording that fits the information search stage, such as "Everything you need to know before starting Google Ads" or "Finish Google Ads in 10 minutes."  Next, purchase
 

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be best to use wording that fits the information search stage, such as "Everything you need to know before starting Google Ads" or "Finish Google Ads in 10 minutes."  Next, purchase
intent <00:05:02.132><c>refers </c><00:05:02.264><c>to </c><00:05:02.396><c>the </c><00:05:02.528><c>case </c><00:05:02.660><c>where </c><00:05:02.792><c>a </c><00:05:02.924><c>customer </c><00:05:03.056><c>searches </c><00:05:03.188><c>for </c><00:05:03.320><c>a </c><00:05:03.452><c>product </c><00:05:03.584><c>or </c><00:05:03.716><c>service</c>

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intent refers to the case where a customer searches for a product or service
 

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intent refers to the case where a customer searches for a product or service
when <00:05:04.367><c>they </c><00:05:04.535><c>want </c><00:05:04.703><c>to </c><00:05:04.871><c>purchase </c><00:05:05.039><c>it</c>

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when they want to purchase it
 

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when they want to purchase it
.  <00:05:05.777><c>If </c><00:05:05.994><c>you </c><00:05:06.211><c>are </c><00:05:06.428><c>advertising </c><00:05:06.645><c>the </c><00:05:06.862><c>same </c><00:05:07.079><c>Google</c>

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.  If you are advertising the same Google
 

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.  If you are advertising the same Google
keywords <00:05:08.360><c>and </c><00:05:09.280><c>your</c>

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keywords and your
 

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keywords and your
goal <00:05:09.743><c>is </c><00:05:09.886><c>to </c><00:05:10.029><c>find </c><00:05:10.172><c>a </c><00:05:10.315><c>client </c><00:05:10.458><c>looking </c><00:05:10.601><c>for </c><00:05:10.744><c>an </c><00:05:10.887><c>agency, </c><00:05:11.030><c>we </c><00:05:11.173><c>will </c><00:05:11.316><c>provide</c>

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goal is to find a client looking for an agency, we will provide
 

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goal is to find a client looking for an agency, we will provide
a <00:05:11.793><c>refund </c><00:05:11.866><c>if </c><00:05:11.939><c>your </c><00:05:12.012><c>sales </c><00:05:12.085><c>do </c><00:05:12.158><c>not </c><00:05:12.231><c>increase </c><00:05:12.304><c>within </c><00:05:12.377><c>3 </c><00:05:12.450><c>months </c><00:05:12.523><c>of </c><00:05:12.596><c>Google </c><00:05:12.669><c>advertising</c>

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a refund if your sales do not increase within 3 months of Google advertising
 

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a refund if your sales do not increase within 3 months of Google advertising
.  <00:05:13.452><c>It </c><00:05:13.865><c>is </c><00:05:14.278><c>a</c>

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.  It is a
 

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.  It is a
good <00:05:14.845><c>idea </c><00:05:14.970><c>to </c><00:05:15.095><c>write </c><00:05:15.220><c>phrases </c><00:05:15.345><c>that </c><00:05:15.470><c>encourage </c><00:05:15.595><c>joint </c><00:05:15.720><c>purchases.</c>

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good idea to write phrases that encourage joint purchases.
 

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good idea to write phrases that encourage joint purchases.
Finally, <00:05:16.575><c>the </c><00:05:16.790><c>problem-solving </c><00:05:17.005><c>guiding </c><00:05:17.220><c>principle </c><00:05:17.435><c>applies </c><00:05:17.650><c>when </c><00:05:17.865><c>a </c><00:05:18.080><c>customer</c>

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Finally, the problem-solving guiding principle applies when a customer
 

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Finally, the problem-solving guiding principle applies when a customer
searches <00:05:18.808><c>to </c><00:05:19.096><c>solve </c><00:05:19.384><c>a </c><00:05:19.672><c>specific </c><00:05:19.960><c>issue</c>

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searches to solve a specific issue
 

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searches to solve a specific issue
. <00:05:20.560><c>In </c><00:05:20.680><c>this </c><00:05:20.800><c>case, </c><00:05:20.920><c>it </c><00:05:21.040><c>is </c><00:05:21.160><c>best </c><00:05:21.280><c>to </c><00:05:21.400><c>use </c><00:05:21.520><c>wording </c><00:05:21.640><c>that </c><00:05:21.760><c>clearly </c><00:05:21.880><c>identifies </c><00:05:22.000><c>the </c><00:05:22.120><c>customer's </c><00:05:22.240><c>problem</c>

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. In this case, it is best to use wording that clearly identifies the customer's problem
 

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. In this case, it is best to use wording that clearly identifies the customer's problem
and

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and
 

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and
guides <00:05:24.950><c>them </c><00:05:25.340><c>toward </c><00:05:25.730><c>a </c><00:05:26.120><c>solution.</c>

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guides them toward a solution.
 

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guides them toward a solution.
If <00:05:26.464><c>you </c><00:05:26.568><c>would </c><00:05:26.672><c>like </c><00:05:26.776><c>to </c><00:05:26.880><c>know </c><00:05:26.984><c>more </c><00:05:27.088><c>about </c><00:05:27.192><c>the </c><00:05:27.296><c>advertising </c><00:05:27.400><c>copy,</c>

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If you would like to know more about the advertising copy,
 

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please <00:05:30.335><c>refer </c><00:05:30.471><c>to </c><00:05:30.607><c>the </c><00:05:30.743><c>previously </c><00:05:30.879><c>recorded </c><00:05:31.015><c>video.  </c><00:05:31.151><c>Once </c><00:05:31.287><c>you </c><00:05:31.423><c>have </c><00:05:31.559><c>finished</c>

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please refer to the previously recorded video.  Once you have finished
 

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please refer to the previously recorded video.  Once you have finished
writing <00:05:32.008><c>your </c><00:05:32.216><c>ad </c><00:05:32.424><c>copy, </c><00:05:32.632><c>you </c><00:05:32.840><c>can </c><00:05:33.048><c>also </c><00:05:33.256><c>add </c><00:05:33.464><c>your </c><00:05:33.672><c>business </c><00:05:33.880><c>logo,</c>

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writing your ad copy, you can also add your business logo,
 

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writing your ad copy, you can also add your business logo,
site <00:05:34.919><c>link, </c><00:05:35.519><c>collaboration, </c><00:05:36.119><c>etc.</c>

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site link, collaboration, etc.
 

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The <00:05:38.083><c>more </c><00:05:38.247><c>information </c><00:05:38.411><c>we </c><00:05:38.575><c>provide </c><00:05:38.739><c>about </c><00:05:38.903><c>our </c><00:05:39.067><c>company, </c><00:05:39.231><c>the </c><00:05:39.395><c>more</c>

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The more information we provide about our company, the more
 

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The more information we provide about our company, the more
trust <00:05:40.293><c>customers </c><00:05:40.387><c>will </c><00:05:40.481><c>feel </c><00:05:40.575><c>compared </c><00:05:40.669><c>to </c><00:05:40.763><c>our </c><00:05:40.857><c>competitors, </c><00:05:40.951><c>so </c><00:05:41.045><c>it </c><00:05:41.139><c>would </c><00:05:41.233><c>be</c>

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trust customers will feel compared to our competitors, so it would be
 

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trust customers will feel compared to our competitors, so it would be
best <00:05:42.019><c>to </c><00:05:42.279><c>include </c><00:05:42.539><c>everything </c><00:05:42.799><c>if </c><00:05:43.059><c>possible.   </c><00:05:43.319><c>You</c>

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best to include everything if possible.   You
 

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best to include everything if possible.   You
can <00:05:44.185><c>set </c><00:05:44.451><c>the </c><00:05:44.717><c>budget </c><00:05:44.983><c>by </c><00:05:45.249><c>pressing </c><00:05:45.515><c>Next</c>

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can set the budget by pressing Next
 

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can set the budget by pressing Next
.  <00:05:45.778><c>It </c><00:05:45.876><c>would </c><00:05:45.974><c>be </c><00:05:46.072><c>nice </c><00:05:46.170><c>to </c><00:05:46.268><c>be </c><00:05:46.366><c>able </c><00:05:46.464><c>to </c><00:05:46.562><c>spend </c><00:05:46.660><c>a </c><00:05:46.758><c>lot </c><00:05:46.856><c>on </c><00:05:46.954><c>advertising </c><00:05:47.052><c>from </c><00:05:47.150><c>the </c><00:05:47.248><c>start, </c><00:05:47.346><c>but </c><00:05:47.444><c>there </c><00:05:47.542><c>is</c>

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.  It would be nice to be able to spend a lot on advertising from the start, but there is
 

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absolutely <00:05:49.866><c>no </c><00:05:49.973><c>need </c><00:05:50.080><c>to </c><00:05:50.187><c>overextend </c><00:05:50.294><c>yourself.  </c><00:05:50.401><c>Even </c><00:05:50.508><c>10,000 </c><00:05:50.615><c>or </c><00:05:50.722><c>20,000 </c><00:05:50.829><c>won </c><00:05:50.936><c>a </c><00:05:51.043><c>day </c><00:05:51.150><c>is</c>

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absolutely no need to overextend yourself.  Even 10,000 or 20,000 won a day is
 

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absolutely no need to overextend yourself.  Even 10,000 or 20,000 won a day is
enough.  <00:05:51.986><c>Initially, </c><00:05:52.572><c>you </c><00:05:53.158><c>can</c>

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enough.  Initially, you can
 

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enough.  Initially, you can
test <00:05:53.712><c>which </c><00:05:53.945><c>keywords </c><00:05:54.178><c>are </c><00:05:54.411><c>performing </c><00:05:54.644><c>well </c><00:05:54.877><c>and</c>

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test which keywords are performing well and
 

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test which keywords are performing well and
gradually <00:05:55.599><c>increase </c><00:05:55.879><c>them </c><00:05:56.159><c>based </c><00:05:56.439><c>on </c><00:05:56.719><c>the </c><00:05:56.999><c>results</c>

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gradually increase them based on the results
 

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gradually increase them based on the results
.  <00:05:57.488><c>One </c><00:05:57.696><c>thing </c><00:05:57.904><c>you </c><00:05:58.112><c>should </c><00:05:58.320><c>keep </c><00:05:58.528><c>in </c><00:05:58.736><c>mind </c><00:05:58.944><c>is </c><00:05:59.152><c>that</c>

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.  One thing you should keep in mind is that
 

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advertising <00:06:01.821><c>costs </c><00:06:01.922><c>can </c><00:06:02.023><c>be </c><00:06:02.124><c>up </c><00:06:02.225><c>to </c><00:06:02.326><c>twice </c><00:06:02.427><c>your </c><00:06:02.528><c>set </c><00:06:02.629><c>budget.   </c><00:06:02.730><c>You </c><00:06:02.831><c>do</c>

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advertising costs can be up to twice your set budget.   You do
 

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advertising costs can be up to twice your set budget.   You do
n't <00:06:03.620><c>need </c><00:06:03.840><c>to </c><00:06:04.060><c>worry.  </c><00:06:04.280><c>If </c><00:06:04.500><c>you </c><00:06:04.720><c>spend</c>

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n't need to worry.  If you spend
 

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n't need to worry.  If you spend
more <00:06:05.107><c>than </c><00:06:05.295><c>the </c><00:06:05.483><c>monthly </c><00:06:05.671><c>budget </c><00:06:05.859><c>you </c><00:06:06.047><c>set, </c><00:06:06.235><c>the</c>

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more than the monthly budget you set, the
 

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more than the monthly budget you set, the
excess <00:06:07.319><c>advertising </c><00:06:08.039><c>costs</c>

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excess advertising costs
 

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excess advertising costs
will <00:06:08.869><c>be </c><00:06:09.018><c>automatically </c><00:06:09.167><c>refunded.  </c><00:06:09.316><c>You </c><00:06:09.465><c>can </c><00:06:09.614><c>think </c><00:06:09.763><c>of </c><00:06:09.912><c>it </c><00:06:10.061><c>as </c><00:06:10.210><c>Google </c><00:06:10.359><c>AI</c>

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will be automatically refunded.  You can think of it as Google AI
 

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automatically <00:06:14.498><c>adjusting </c><00:06:14.596><c>spending </c><00:06:14.694><c>so </c><00:06:14.792><c>that </c><00:06:14.890><c>it </c><00:06:14.988><c>spends </c><00:06:15.086><c>more </c><00:06:15.184><c>on </c><00:06:15.282><c>high-performance </c><00:06:15.380><c>days </c><00:06:15.478><c>and </c><00:06:15.576><c>less </c><00:06:15.674><c>on </c><00:06:15.772><c>low-performance </c><00:06:15.870><c>days</c>

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automatically adjusting spending so that it spends more on high-performance days and less on low-performance days
 

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automatically adjusting spending so that it spends more on high-performance days and less on low-performance days
.  <00:06:16.949><c>You </c><00:06:17.419><c>just </c><00:06:17.889><c>need </c><00:06:18.359><c>to</c>

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.  You just need to
 

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.  You just need to
repeat <00:06:18.833><c>three </c><00:06:19.027><c>steps </c><00:06:19.221><c>for </c><00:06:19.415><c>maintenance.   </c><00:06:19.609><c>You </c><00:06:19.803><c>will </c><00:06:19.997><c>physically</c>

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repeat three steps for maintenance.   You will physically
 

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feel <00:06:22.719><c>that </c><00:06:22.839><c>the </c><00:06:22.959><c>more </c><00:06:23.079><c>pattern-forming </c><00:06:23.199><c>keywords </c><00:06:23.319><c>you </c><00:06:23.439><c>search </c><00:06:23.559><c>for, </c><00:06:23.679><c>the </c><00:06:23.799><c>more </c><00:06:23.919><c>your </c><00:06:24.039><c>sales </c><00:06:24.159><c>increase</c>

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feel that the more pattern-forming keywords you search for, the more your sales increase
 

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feel that the more pattern-forming keywords you search for, the more your sales increase
.  <00:06:24.836><c>As </c><00:06:24.952><c>I </c><00:06:25.068><c>always </c><00:06:25.184><c>say, </c><00:06:25.300><c>you </c><00:06:25.416><c>should </c><00:06:25.532><c>look </c><00:06:25.648><c>for </c><00:06:25.764><c>an </c><00:06:25.880><c>advertising </c><00:06:25.996><c>agency </c><00:06:26.112><c>when </c><00:06:26.228><c>you</c>

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.  As I always say, you should look for an advertising agency when you
 

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.  As I always say, you should look for an advertising agency when you
manage <00:06:26.738><c>this </c><00:06:26.837><c>yourself </c><00:06:26.936><c>and </c><00:06:27.035><c>end </c><00:06:27.134><c>up </c><00:06:27.233><c>spending </c><00:06:27.332><c>so </c><00:06:27.431><c>much </c><00:06:27.530><c>time </c><00:06:27.629><c>that </c><00:06:27.728><c>you </c><00:06:27.827><c>cannot </c><00:06:27.926><c>do </c><00:06:28.025><c>your </c><00:06:28.124><c>main </c><00:06:28.223><c>job, </c><00:06:28.322><c>or </c><00:06:28.421><c>when </c><00:06:28.520><c>you</c>

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manage this yourself and end up spending so much time that you cannot do your main job, or when you
 

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receive <00:06:31.279><c>too </c><00:06:31.639><c>many </c><00:06:31.999><c>inquiries</c>

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receive too many inquiries
 

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receive too many inquiries
.  <00:06:33.279><c>If </c><00:06:34.079><c>you</c>

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.  If you
 

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.  If you
visit <00:06:34.427><c>an </c><00:06:34.574><c>agency </c><00:06:34.721><c>without </c><00:06:34.868><c>understanding </c><00:06:35.015><c>advertising, </c><00:06:35.162><c>they </c><00:06:35.309><c>will </c><00:06:35.456><c>simply </c><00:06:35.603><c>blame </c><00:06:35.750><c>the</c>

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visit an agency without understanding advertising, they will simply blame the
 

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visit an agency without understanding advertising, they will simply blame the
lack <00:06:36.355><c>of </c><00:06:36.590><c>results </c><00:06:36.825><c>on </c><00:06:37.060><c>insufficient </c><00:06:37.295><c>funds, </c><00:06:37.530><c>causing </c><00:06:37.765><c>you </c><00:06:38.000><c>to</c>

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lack of results on insufficient funds, causing you to
 

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lack of results on insufficient funds, causing you to
spend <00:06:38.697><c>even </c><00:06:38.994><c>more </c><00:06:39.291><c>on </c><00:06:39.588><c>advertising </c><00:06:39.885><c>and </c><00:06:40.182><c>agency </c><00:06:40.479><c>fees</c>

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spend even more on advertising and agency fees
 

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spend even more on advertising and agency fees
.  <00:06:41.048><c>Once </c><00:06:41.376><c>your </c><00:06:41.704><c>understanding </c><00:06:42.032><c>of </c><00:06:42.360><c>advertising</c>

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.  Once your understanding of advertising
 

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.  Once your understanding of advertising
improves <00:06:43.860><c>and </c><00:06:44.880><c>you</c>

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improves and you
 

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improves and you
can <00:06:45.156><c>identify </c><00:06:45.312><c>the </c><00:06:45.468><c>agency </c><00:06:45.624><c>that </c><00:06:45.780><c>will </c><00:06:45.936><c>manage </c><00:06:46.092><c>you </c><00:06:46.248><c>best, </c><00:06:46.404><c>the </c><00:06:46.560><c>advertising</c>

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can identify the agency that will manage you best, the advertising
 

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can identify the agency that will manage you best, the advertising
will <00:06:47.086><c>go </c><00:06:47.172><c>to </c><00:06:47.258><c>the </c><00:06:47.344><c>agency, </c><00:06:47.430><c>and </c><00:06:47.516><c>you, </c><00:06:47.602><c>as </c><00:06:47.688><c>the </c><00:06:47.774><c>CEO, </c><00:06:47.860><c>should </c><00:06:47.946><c>focus </c><00:06:48.032><c>solely </c><00:06:48.118><c>on </c><00:06:48.204><c>the </c><00:06:48.290><c>main </c><00:06:48.376><c>office; </c><00:06:48.462><c>this </c><00:06:48.548><c>will </c><00:06:48.634><c>lead </c><00:06:48.720><c>to</c>

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will go to the agency, and you, as the CEO, should focus solely on the main office; this will lead to
 

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will go to the agency, and you, as the CEO, should focus solely on the main office; this will lead to
explosive <00:06:50.080><c>sales </c><00:06:51.000><c>growth</c>

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explosive sales growth
 

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explosive sales growth
.  <00:06:51.525><c>Thank </c><00:06:51.690><c>you </c><00:06:51.855><c>for </c><00:06:52.020><c>watching </c><00:06:52.185><c>the </c><00:06:52.350><c>long </c><00:06:52.515><c>video </c><00:06:52.680><c>today</c>

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.  Thank you for watching the long video today
 

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.  Thank you for watching the long video today
.  <00:06:53.586><c>This </c><00:06:54.092><c>has </c><00:06:54.598><c>been</c>

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.  This has been
 

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.  This has been
Agent <00:06:55.271><c>Lee </c><00:06:55.462><c>Sang </c><00:06:55.653><c>of </c><00:06:55.844><c>Marketing </c><00:06:56.035><c>Leverage.</c>

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Agent Lee Sang of Marketing Leverage.
 

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Agent Lee Sang of Marketing Leverage.
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