Brandraz
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Hey everyone and welcome back to the
Brand Raz channel. If you're running
Google ads in 2025, there's one campaign
type you absolutely cannot ignore.
Performance Max. It's Google's
all-in-one AIdriven solution to reach
customers across YouTube, display,
search, discover, Gmail, and Maps. But
with great power comes a lot of
questions. How do you set it up
correctly? How do you give the AI the
right signals to succeed? Well, that's
exactly what we're going to cover today.
I'm going to walk you through every
single step of setting up a brand new
Performance Max campaign for 2025. By
the end of this video, you'll have a
campaign that's ready to launch and
drive real results. Let's dive in. Okay,
here we are in a clean Google Ads
dashboard. The first thing you'll do is
click the big blue plus button and
select new campaign. Now, Google will
ask you for your objective. This is
critical for Pmax. You almost always
want to focus on an objective that has a
clear conversion action like sales,
leads, or website traffic. For this
example, let's pretend we're an
e-commerce store. So, we'll choose
sales. Next, you need to have your
conversion goals set up. Pmax lives on
conversion data. If you don't have
tracking set up correctly, stop right
now and do that first. We'll select our
primary purchase conversion action here.
Click continue. And now you select your
campaign type. Of course, we're choosing
the star of the show, Performance Max.
Give your campaign a clear, descriptive
name. Next is bidding. You'll see two
main options: conversions and conversion
value. If your goal is to get as many
leads or sales as possible, stick with
maximize conversions. You can optionally
set a target CPA, cost per acquisition,
to tell Google how much you're willing
to pay for each conversion. If you're an
e-commerce store with varying product
prices, choose maximize conversion
value. This tells Google to find
customers who are likely to spend more.
Here you can set a target ROAS, return
on ad spend. For our e-commerce store,
we'll choose maximize conversion value
and leave the target ROAS box unchecked
for now to let the campaign gather data.
Step three, campaign settings. This
section is pretty straightforward, but
has some important details. Select your
locations and languages. Be specific
here. Don't target the whole world if
you only ship to the United States.
Another important setting is the final
URL expansion. This allows Google to
send traffic to the most relevant pages
on your site, not just the one you
specify. Keep this turned on unless you
have a very specific reason to turn it
off. You can exclude URLs if you have
pages you don't want ads going to like
your careers or privacy policy pages.
Step four, the asset group. The heart of
PMAX. This is the most important part of
your setup, the asset group. This is
where you give Google all the creative
components, the text, the images, and
the videos that its AI will use to build
your ads. First, name your asset group.
Be descriptive. If you sell different
product categories, create a different
asset group for each. For this, we'll
call it summer dresses. Now, let's add
the assets. Final URL, the primary
landing page you want to send traffic
to. Headlines, you get up to 15
headlines of 30 characters. Add a
variety of them, some with keywords,
some with benefits, and some with calls
to action. Long headlines, up to five
headlines of 90 characters. Use these to
explain more detail. descriptions. One
short 60 character description and up to
four 90 character descriptions. Pack
these with your unique selling points.
Images. Add up to 20 highquality images.
Use a mix of lifestyle shots and product
focused images. Don't use images with
text overlays. Videos. This is huge. If
you don't provide a video, Google will
make a lowquality one for you. Add up to
five videos. They can be simple 15 to 30
second showcases of your product or
brand. Logos. Add up to five versions of
your logo. Finally, add your business
name and choose a call to action from
the drop-down. Shop now is perfect for
us. Before adding any headline or
description or creating an image, best
practice is to go Google ads
transparency and search your competition
two or three domain and check what types
of ad copy they're using and what types
of ads they're running and what are the
most selling product group. Once you
have this information, you can create
better ad copy that sells. Step five,
audience signals your secret weapon.
This is not targeting. You are not
telling Google who to target. You're
giving Google a starting point, a clue
about what your ideal customer looks
like. Google's AI will use this to find
similar people and then expand out to
find new customers you never would have
thought of. You want to add two things
here. Your data. This is your most
powerful signal. Add your remarketing
lists. All website visitors, past
purchasers, abandoned carts. This gives
the AI a rich pool of proven customers
to learn from. Custom segments. Create a
new custom segment for people who search
for specific keywords on Google. Think
like a customer. What would they type
into Google to find you? Add 10 to 50 of
your top commercial intent keywords.
Step six, extensions and launch. We're
almost there. The last step is to add ad
extensions, now called assets. Add as
many as are relevant. Site links,
callouts, and structured snippets are
musthaves. They give your ads more real
estate and provide more information to
potential customers. Once that's done,
you'll see a summary page. Review
everything one last time. Check your
budget, your locations, and your assets.
If it all looks good, click publish
campaign. If you got value out of this
video, hit that like button, and be sure
to subscribe to Brandra for more digital
marketing tips. And if you want to take
your Google ads to the next level, visit
our website at brandraz.com.
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WEBVTT Kind: captions Language: en 00:00:00.160 --> 00:00:01.910 align:start position:0% Hey<00:00:00.400><c> everyone</c><00:00:00.719><c> and</c><00:00:01.040><c> welcome</c><00:00:01.360><c> back</c><00:00:01.520><c> to</c><00:00:01.680><c> the</c> 00:00:01.910 --> 00:00:01.920 align:start position:0% Hey everyone and welcome back to the 00:00:01.920 --> 00:00:03.669 align:start position:0% Hey everyone and welcome back to the Brand<00:00:02.240><c> Raz</c><00:00:02.639><c> channel.</c><00:00:03.040><c> If</c><00:00:03.200><c> you're</c><00:00:03.360><c> running</c> 00:00:03.669 --> 00:00:03.679 align:start position:0% Brand Raz channel. If you're running 00:00:03.679 --> 00:00:06.470 align:start position:0% Brand Raz channel. If you're running Google<00:00:04.000><c> ads</c><00:00:04.319><c> in</c><00:00:04.480><c> 2025,</c><00:00:05.520><c> there's</c><00:00:05.759><c> one</c><00:00:06.000><c> campaign</c> 00:00:06.470 --> 00:00:06.480 align:start position:0% Google ads in 2025, there's one campaign 00:00:06.480 --> 00:00:09.030 align:start position:0% Google ads in 2025, there's one campaign type<00:00:06.799><c> you</c><00:00:07.120><c> absolutely</c><00:00:07.759><c> cannot</c><00:00:08.320><c> ignore.</c> 00:00:09.030 --> 00:00:09.040 align:start position:0% type you absolutely cannot ignore. 00:00:09.040 --> 00:00:11.110 align:start position:0% type you absolutely cannot ignore. Performance<00:00:09.679><c> Max.</c><00:00:10.400><c> It's</c><00:00:10.639><c> Google's</c> 00:00:11.110 --> 00:00:11.120 align:start position:0% Performance Max. It's Google's 00:00:11.120 --> 00:00:13.589 align:start position:0% Performance Max. It's Google's all-in-one<00:00:11.759><c> AIdriven</c><00:00:12.559><c> solution</c><00:00:12.960><c> to</c><00:00:13.280><c> reach</c> 00:00:13.589 --> 00:00:13.599 align:start position:0% all-in-one AIdriven solution to reach 00:00:13.599 --> 00:00:16.070 align:start position:0% all-in-one AIdriven solution to reach customers<00:00:14.000><c> across</c><00:00:14.480><c> YouTube,</c><00:00:15.280><c> display,</c> 00:00:16.070 --> 00:00:16.080 align:start position:0% customers across YouTube, display, 00:00:16.080 --> 00:00:19.189 align:start position:0% customers across YouTube, display, search,<00:00:16.640><c> discover,</c><00:00:17.359><c> Gmail,</c><00:00:18.000><c> and</c><00:00:18.320><c> Maps.</c><00:00:19.039><c> But</c> 00:00:19.189 --> 00:00:19.199 align:start position:0% search, discover, Gmail, and Maps. But 00:00:19.199 --> 00:00:21.029 align:start position:0% search, discover, Gmail, and Maps. But with<00:00:19.439><c> great</c><00:00:19.760><c> power</c><00:00:20.160><c> comes</c><00:00:20.560><c> a</c><00:00:20.800><c> lot</c><00:00:20.880><c> of</c> 00:00:21.029 --> 00:00:21.039 align:start position:0% with great power comes a lot of 00:00:21.039 --> 00:00:22.790 align:start position:0% with great power comes a lot of questions.<00:00:21.840><c> How</c><00:00:22.000><c> do</c><00:00:22.080><c> you</c><00:00:22.240><c> set</c><00:00:22.400><c> it</c><00:00:22.560><c> up</c> 00:00:22.790 --> 00:00:22.800 align:start position:0% questions. How do you set it up 00:00:22.800 --> 00:00:24.870 align:start position:0% questions. How do you set it up correctly?<00:00:23.519><c> How</c><00:00:23.600><c> do</c><00:00:23.760><c> you</c><00:00:23.840><c> give</c><00:00:24.000><c> the</c><00:00:24.160><c> AI</c><00:00:24.560><c> the</c> 00:00:24.870 --> 00:00:24.880 align:start position:0% correctly? How do you give the AI the 00:00:24.880 --> 00:00:27.429 align:start position:0% correctly? How do you give the AI the right<00:00:25.039><c> signals</c><00:00:25.519><c> to</c><00:00:25.840><c> succeed?</c><00:00:26.880><c> Well,</c><00:00:27.199><c> that's</c> 00:00:27.429 --> 00:00:27.439 align:start position:0% right signals to succeed? Well, that's 00:00:27.439 --> 00:00:29.589 align:start position:0% right signals to succeed? Well, that's exactly<00:00:27.840><c> what</c><00:00:28.080><c> we're</c><00:00:28.320><c> going</c><00:00:28.400><c> to</c><00:00:28.640><c> cover</c><00:00:28.880><c> today.</c> 00:00:29.589 --> 00:00:29.599 align:start position:0% exactly what we're going to cover today. 00:00:29.599 --> 00:00:31.269 align:start position:0% exactly what we're going to cover today. I'm<00:00:29.840><c> going</c><00:00:30.000><c> to</c><00:00:30.160><c> walk</c><00:00:30.320><c> you</c><00:00:30.480><c> through</c><00:00:30.800><c> every</c> 00:00:31.269 --> 00:00:31.279 align:start position:0% I'm going to walk you through every 00:00:31.279 --> 00:00:33.510 align:start position:0% I'm going to walk you through every single<00:00:31.599><c> step</c><00:00:31.840><c> of</c><00:00:32.160><c> setting</c><00:00:32.399><c> up</c><00:00:32.640><c> a</c><00:00:32.960><c> brand</c><00:00:33.200><c> new</c> 00:00:33.510 --> 00:00:33.520 align:start position:0% single step of setting up a brand new 00:00:33.520 --> 00:00:36.790 align:start position:0% single step of setting up a brand new Performance<00:00:34.160><c> Max</c><00:00:34.480><c> campaign</c><00:00:34.960><c> for</c><00:00:35.280><c> 2025.</c><00:00:36.559><c> By</c> 00:00:36.790 --> 00:00:36.800 align:start position:0% Performance Max campaign for 2025. By 00:00:36.800 --> 00:00:38.470 align:start position:0% Performance Max campaign for 2025. By the<00:00:36.960><c> end</c><00:00:37.120><c> of</c><00:00:37.280><c> this</c><00:00:37.520><c> video,</c><00:00:37.920><c> you'll</c><00:00:38.160><c> have</c><00:00:38.239><c> a</c> 00:00:38.470 --> 00:00:38.480 align:start position:0% the end of this video, you'll have a 00:00:38.480 --> 00:00:40.229 align:start position:0% the end of this video, you'll have a campaign<00:00:38.800><c> that's</c><00:00:39.200><c> ready</c><00:00:39.360><c> to</c><00:00:39.520><c> launch</c><00:00:39.840><c> and</c> 00:00:40.229 --> 00:00:40.239 align:start position:0% campaign that's ready to launch and 00:00:40.239 --> 00:00:43.670 align:start position:0% campaign that's ready to launch and drive<00:00:40.559><c> real</c><00:00:40.879><c> results.</c><00:00:41.760><c> Let's</c><00:00:42.000><c> dive</c><00:00:42.239><c> in.</c><00:00:43.280><c> Okay,</c> 00:00:43.670 --> 00:00:43.680 align:start position:0% drive real results. Let's dive in. Okay, 00:00:43.680 --> 00:00:45.670 align:start position:0% drive real results. Let's dive in. Okay, here<00:00:43.840><c> we</c><00:00:44.000><c> are</c><00:00:44.160><c> in</c><00:00:44.320><c> a</c><00:00:44.559><c> clean</c><00:00:44.879><c> Google</c><00:00:45.280><c> Ads</c> 00:00:45.670 --> 00:00:45.680 align:start position:0% here we are in a clean Google Ads 00:00:45.680 --> 00:00:47.910 align:start position:0% here we are in a clean Google Ads dashboard.<00:00:46.640><c> The</c><00:00:46.879><c> first</c><00:00:47.039><c> thing</c><00:00:47.200><c> you'll</c><00:00:47.440><c> do</c><00:00:47.600><c> is</c> 00:00:47.910 --> 00:00:47.920 align:start position:0% dashboard. The first thing you'll do is 00:00:47.920 --> 00:00:50.069 align:start position:0% dashboard. The first thing you'll do is click<00:00:48.160><c> the</c><00:00:48.399><c> big</c><00:00:48.640><c> blue</c><00:00:48.960><c> plus</c><00:00:49.360><c> button</c><00:00:49.760><c> and</c> 00:00:50.069 --> 00:00:50.079 align:start position:0% click the big blue plus button and 00:00:50.079 --> 00:00:53.029 align:start position:0% click the big blue plus button and select<00:00:50.640><c> new</c><00:00:50.960><c> campaign.</c><00:00:52.000><c> Now,</c><00:00:52.399><c> Google</c><00:00:52.800><c> will</c> 00:00:53.029 --> 00:00:53.039 align:start position:0% select new campaign. Now, Google will 00:00:53.039 --> 00:00:55.590 align:start position:0% select new campaign. Now, Google will ask<00:00:53.280><c> you</c><00:00:53.520><c> for</c><00:00:53.760><c> your</c><00:00:54.160><c> objective.</c><00:00:55.039><c> This</c><00:00:55.280><c> is</c> 00:00:55.590 --> 00:00:55.600 align:start position:0% ask you for your objective. This is 00:00:55.600 --> 00:00:58.549 align:start position:0% ask you for your objective. This is critical<00:00:56.399><c> for</c><00:00:56.800><c> Pmax.</c><00:00:57.520><c> You</c><00:00:57.840><c> almost</c><00:00:58.160><c> always</c> 00:00:58.549 --> 00:00:58.559 align:start position:0% critical for Pmax. You almost always 00:00:58.559 --> 00:01:00.630 align:start position:0% critical for Pmax. You almost always want<00:00:58.719><c> to</c><00:00:58.879><c> focus</c><00:00:59.199><c> on</c><00:00:59.359><c> an</c><00:00:59.600><c> objective</c><00:01:00.000><c> that</c><00:01:00.320><c> has</c><00:01:00.480><c> a</c> 00:01:00.630 --> 00:01:00.640 align:start position:0% want to focus on an objective that has a 00:01:00.640 --> 00:01:03.189 align:start position:0% want to focus on an objective that has a clear<00:01:00.960><c> conversion</c><00:01:01.520><c> action</c><00:01:02.239><c> like</c><00:01:02.559><c> sales,</c> 00:01:03.189 --> 00:01:03.199 align:start position:0% clear conversion action like sales, 00:01:03.199 --> 00:01:05.509 align:start position:0% clear conversion action like sales, leads,<00:01:03.600><c> or</c><00:01:03.840><c> website</c><00:01:04.320><c> traffic.</c><00:01:05.119><c> For</c><00:01:05.360><c> this</c> 00:01:05.509 --> 00:01:05.519 align:start position:0% leads, or website traffic. For this 00:01:05.519 --> 00:01:07.030 align:start position:0% leads, or website traffic. For this example,<00:01:06.000><c> let's</c><00:01:06.240><c> pretend</c><00:01:06.560><c> we're</c><00:01:06.799><c> an</c> 00:01:07.030 --> 00:01:07.040 align:start position:0% example, let's pretend we're an 00:01:07.040 --> 00:01:09.190 align:start position:0% example, let's pretend we're an e-commerce<00:01:07.680><c> store.</c><00:01:08.159><c> So,</c><00:01:08.479><c> we'll</c><00:01:08.720><c> choose</c> 00:01:09.190 --> 00:01:09.200 align:start position:0% e-commerce store. So, we'll choose 00:01:09.200 --> 00:01:11.990 align:start position:0% e-commerce store. So, we'll choose sales.<00:01:10.320><c> Next,</c><00:01:10.880><c> you</c><00:01:11.119><c> need</c><00:01:11.280><c> to</c><00:01:11.520><c> have</c><00:01:11.680><c> your</c> 00:01:11.990 --> 00:01:12.000 align:start position:0% sales. Next, you need to have your 00:01:12.000 --> 00:01:15.350 align:start position:0% sales. Next, you need to have your conversion<00:01:12.560><c> goals</c><00:01:13.040><c> set</c><00:01:13.280><c> up.</c><00:01:14.000><c> Pmax</c><00:01:14.640><c> lives</c><00:01:14.960><c> on</c> 00:01:15.350 --> 00:01:15.360 align:start position:0% conversion goals set up. Pmax lives on 00:01:15.360 --> 00:01:17.350 align:start position:0% conversion goals set up. Pmax lives on conversion<00:01:16.000><c> data.</c><00:01:16.640><c> If</c><00:01:16.799><c> you</c><00:01:16.960><c> don't</c><00:01:17.119><c> have</c> 00:01:17.350 --> 00:01:17.360 align:start position:0% conversion data. If you don't have 00:01:17.360 --> 00:01:19.429 align:start position:0% conversion data. If you don't have tracking<00:01:17.759><c> set</c><00:01:18.000><c> up</c><00:01:18.159><c> correctly,</c><00:01:18.960><c> stop</c><00:01:19.280><c> right</c> 00:01:19.429 --> 00:01:19.439 align:start position:0% tracking set up correctly, stop right 00:01:19.439 --> 00:01:22.230 align:start position:0% tracking set up correctly, stop right now<00:01:19.680><c> and</c><00:01:20.000><c> do</c><00:01:20.159><c> that</c><00:01:20.479><c> first.</c><00:01:21.200><c> We'll</c><00:01:21.520><c> select</c><00:01:21.920><c> our</c> 00:01:22.230 --> 00:01:22.240 align:start position:0% now and do that first. We'll select our 00:01:22.240 --> 00:01:25.590 align:start position:0% now and do that first. We'll select our primary<00:01:22.799><c> purchase</c><00:01:23.280><c> conversion</c><00:01:23.840><c> action</c><00:01:24.400><c> here.</c> 00:01:25.590 --> 00:01:25.600 align:start position:0% primary purchase conversion action here. 00:01:25.600 --> 00:01:27.910 align:start position:0% primary purchase conversion action here. Click<00:01:25.920><c> continue.</c><00:01:26.479><c> And</c><00:01:26.720><c> now</c><00:01:26.960><c> you</c><00:01:27.200><c> select</c><00:01:27.600><c> your</c> 00:01:27.910 --> 00:01:27.920 align:start position:0% Click continue. And now you select your 00:01:27.920 --> 00:01:30.070 align:start position:0% Click continue. And now you select your campaign<00:01:28.400><c> type.</c><00:01:29.119><c> Of</c><00:01:29.280><c> course,</c><00:01:29.520><c> we're</c><00:01:29.759><c> choosing</c> 00:01:30.070 --> 00:01:30.080 align:start position:0% campaign type. Of course, we're choosing 00:01:30.080 --> 00:01:32.950 align:start position:0% campaign type. Of course, we're choosing the<00:01:30.320><c> star</c><00:01:30.479><c> of</c><00:01:30.640><c> the</c><00:01:30.880><c> show,</c><00:01:31.439><c> Performance</c><00:01:32.079><c> Max.</c> 00:01:32.950 --> 00:01:32.960 align:start position:0% the star of the show, Performance Max. 00:01:32.960 --> 00:01:35.270 align:start position:0% the star of the show, Performance Max. Give<00:01:33.200><c> your</c><00:01:33.439><c> campaign</c><00:01:33.920><c> a</c><00:01:34.240><c> clear,</c><00:01:34.720><c> descriptive</c> 00:01:35.270 --> 00:01:35.280 align:start position:0% Give your campaign a clear, descriptive 00:01:35.280 --> 00:01:38.149 align:start position:0% Give your campaign a clear, descriptive name.<00:01:36.079><c> Next</c><00:01:36.400><c> is</c><00:01:36.720><c> bidding.</c><00:01:37.360><c> You'll</c><00:01:37.680><c> see</c><00:01:37.840><c> two</c> 00:01:38.149 --> 00:01:38.159 align:start position:0% name. Next is bidding. You'll see two 00:01:38.159 --> 00:01:40.950 align:start position:0% name. Next is bidding. You'll see two main<00:01:38.400><c> options:</c><00:01:39.200><c> conversions</c><00:01:40.000><c> and</c><00:01:40.320><c> conversion</c> 00:01:40.950 --> 00:01:40.960 align:start position:0% main options: conversions and conversion 00:01:40.960 --> 00:01:43.749 align:start position:0% main options: conversions and conversion value.<00:01:42.320><c> If</c><00:01:42.479><c> your</c><00:01:42.720><c> goal</c><00:01:42.880><c> is</c><00:01:43.040><c> to</c><00:01:43.200><c> get</c><00:01:43.360><c> as</c><00:01:43.600><c> many</c> 00:01:43.749 --> 00:01:43.759 align:start position:0% value. If your goal is to get as many 00:01:43.759 --> 00:01:46.230 align:start position:0% value. If your goal is to get as many leads<00:01:44.079><c> or</c><00:01:44.320><c> sales</c><00:01:44.640><c> as</c><00:01:44.880><c> possible,</c><00:01:45.680><c> stick</c><00:01:45.920><c> with</c> 00:01:46.230 --> 00:01:46.240 align:start position:0% leads or sales as possible, stick with 00:01:46.240 --> 00:01:48.710 align:start position:0% leads or sales as possible, stick with maximize<00:01:46.880><c> conversions.</c><00:01:47.920><c> You</c><00:01:48.159><c> can</c><00:01:48.240><c> optionally</c> 00:01:48.710 --> 00:01:48.720 align:start position:0% maximize conversions. You can optionally 00:01:48.720 --> 00:01:52.069 align:start position:0% maximize conversions. You can optionally set<00:01:48.960><c> a</c><00:01:49.200><c> target</c><00:01:49.680><c> CPA,</c><00:01:50.479><c> cost</c><00:01:50.880><c> per</c><00:01:51.119><c> acquisition,</c> 00:01:52.069 --> 00:01:52.079 align:start position:0% set a target CPA, cost per acquisition, 00:01:52.079 --> 00:01:53.990 align:start position:0% set a target CPA, cost per acquisition, to<00:01:52.320><c> tell</c><00:01:52.560><c> Google</c><00:01:52.960><c> how</c><00:01:53.200><c> much</c><00:01:53.439><c> you're</c><00:01:53.759><c> willing</c> 00:01:53.990 --> 00:01:54.000 align:start position:0% to tell Google how much you're willing 00:01:54.000 --> 00:01:56.710 align:start position:0% to tell Google how much you're willing to<00:01:54.159><c> pay</c><00:01:54.479><c> for</c><00:01:54.720><c> each</c><00:01:54.960><c> conversion.</c><00:01:56.079><c> If</c><00:01:56.320><c> you're</c><00:01:56.479><c> an</c> 00:01:56.710 --> 00:01:56.720 align:start position:0% to pay for each conversion. If you're an 00:01:56.720 --> 00:01:58.550 align:start position:0% to pay for each conversion. If you're an e-commerce<00:01:57.200><c> store</c><00:01:57.439><c> with</c><00:01:57.680><c> varying</c><00:01:58.159><c> product</c> 00:01:58.550 --> 00:01:58.560 align:start position:0% e-commerce store with varying product 00:01:58.560 --> 00:02:01.350 align:start position:0% e-commerce store with varying product prices,<00:01:59.280><c> choose</c><00:01:59.840><c> maximize</c><00:02:00.719><c> conversion</c> 00:02:01.350 --> 00:02:01.360 align:start position:0% prices, choose maximize conversion 00:02:01.360 --> 00:02:03.590 align:start position:0% prices, choose maximize conversion value.<00:02:02.320><c> This</c><00:02:02.560><c> tells</c><00:02:02.799><c> Google</c><00:02:03.119><c> to</c><00:02:03.360><c> find</c> 00:02:03.590 --> 00:02:03.600 align:start position:0% value. This tells Google to find 00:02:03.600 --> 00:02:06.230 align:start position:0% value. This tells Google to find customers<00:02:04.079><c> who</c><00:02:04.320><c> are</c><00:02:04.479><c> likely</c><00:02:04.880><c> to</c><00:02:05.119><c> spend</c><00:02:05.439><c> more.</c> 00:02:06.230 --> 00:02:06.240 align:start position:0% customers who are likely to spend more. 00:02:06.240 --> 00:02:09.350 align:start position:0% customers who are likely to spend more. Here<00:02:06.560><c> you</c><00:02:06.799><c> can</c><00:02:06.880><c> set</c><00:02:07.119><c> a</c><00:02:07.360><c> target</c><00:02:07.840><c> ROAS,</c><00:02:09.039><c> return</c> 00:02:09.350 --> 00:02:09.360 align:start position:0% Here you can set a target ROAS, return 00:02:09.360 --> 00:02:12.309 align:start position:0% Here you can set a target ROAS, return on<00:02:09.679><c> ad</c><00:02:10.000><c> spend.</c><00:02:10.879><c> For</c><00:02:11.120><c> our</c><00:02:11.440><c> e-commerce</c><00:02:11.920><c> store,</c> 00:02:12.309 --> 00:02:12.319 align:start position:0% on ad spend. For our e-commerce store, 00:02:12.319 --> 00:02:14.470 align:start position:0% on ad spend. For our e-commerce store, we'll<00:02:12.640><c> choose</c><00:02:12.959><c> maximize</c><00:02:13.520><c> conversion</c><00:02:14.000><c> value</c> 00:02:14.470 --> 00:02:14.480 align:start position:0% we'll choose maximize conversion value 00:02:14.480 --> 00:02:17.670 align:start position:0% we'll choose maximize conversion value and<00:02:14.800><c> leave</c><00:02:15.040><c> the</c><00:02:15.280><c> target</c><00:02:15.680><c> ROAS</c><00:02:16.560><c> box</c><00:02:17.120><c> unchecked</c> 00:02:17.670 --> 00:02:17.680 align:start position:0% and leave the target ROAS box unchecked 00:02:17.680 --> 00:02:21.190 align:start position:0% and leave the target ROAS box unchecked for<00:02:17.920><c> now</c><00:02:18.239><c> to</c><00:02:18.480><c> let</c><00:02:18.640><c> the</c><00:02:18.879><c> campaign</c><00:02:19.360><c> gather</c><00:02:19.680><c> data.</c> 00:02:21.190 --> 00:02:21.200 align:start position:0% for now to let the campaign gather data. 00:02:21.200 --> 00:02:23.830 align:start position:0% for now to let the campaign gather data. Step<00:02:21.520><c> three,</c><00:02:22.160><c> campaign</c><00:02:22.720><c> settings.</c><00:02:23.599><c> This</c> 00:02:23.830 --> 00:02:23.840 align:start position:0% Step three, campaign settings. This 00:02:23.840 --> 00:02:25.430 align:start position:0% Step three, campaign settings. This section<00:02:24.160><c> is</c><00:02:24.319><c> pretty</c><00:02:24.640><c> straightforward,</c><00:02:25.200><c> but</c> 00:02:25.430 --> 00:02:25.440 align:start position:0% section is pretty straightforward, but 00:02:25.440 --> 00:02:28.229 align:start position:0% section is pretty straightforward, but has<00:02:25.680><c> some</c><00:02:25.920><c> important</c><00:02:26.400><c> details.</c><00:02:27.440><c> Select</c><00:02:27.840><c> your</c> 00:02:28.229 --> 00:02:28.239 align:start position:0% has some important details. Select your 00:02:28.239 --> 00:02:30.949 align:start position:0% has some important details. Select your locations<00:02:28.800><c> and</c><00:02:29.120><c> languages.</c><00:02:30.080><c> Be</c><00:02:30.400><c> specific</c> 00:02:30.949 --> 00:02:30.959 align:start position:0% locations and languages. Be specific 00:02:30.959 --> 00:02:33.190 align:start position:0% locations and languages. Be specific here.<00:02:31.440><c> Don't</c><00:02:31.760><c> target</c><00:02:32.080><c> the</c><00:02:32.319><c> whole</c><00:02:32.480><c> world</c><00:02:32.959><c> if</c> 00:02:33.190 --> 00:02:33.200 align:start position:0% here. Don't target the whole world if 00:02:33.200 --> 00:02:35.430 align:start position:0% here. Don't target the whole world if you<00:02:33.360><c> only</c><00:02:33.599><c> ship</c><00:02:33.840><c> to</c><00:02:34.000><c> the</c><00:02:34.239><c> United</c><00:02:34.560><c> States.</c> 00:02:35.430 --> 00:02:35.440 align:start position:0% you only ship to the United States. 00:02:35.440 --> 00:02:37.589 align:start position:0% you only ship to the United States. Another<00:02:35.840><c> important</c><00:02:36.319><c> setting</c><00:02:36.640><c> is</c><00:02:36.879><c> the</c><00:02:37.120><c> final</c> 00:02:37.589 --> 00:02:37.599 align:start position:0% Another important setting is the final 00:02:37.599 --> 00:02:40.470 align:start position:0% Another important setting is the final URL<00:02:38.319><c> expansion.</c><00:02:39.360><c> This</c><00:02:39.599><c> allows</c><00:02:39.920><c> Google</c><00:02:40.239><c> to</c> 00:02:40.470 --> 00:02:40.480 align:start position:0% URL expansion. This allows Google to 00:02:40.480 --> 00:02:42.790 align:start position:0% URL expansion. This allows Google to send<00:02:40.720><c> traffic</c><00:02:41.200><c> to</c><00:02:41.440><c> the</c><00:02:41.680><c> most</c><00:02:41.920><c> relevant</c><00:02:42.400><c> pages</c> 00:02:42.790 --> 00:02:42.800 align:start position:0% send traffic to the most relevant pages 00:02:42.800 --> 00:02:44.949 align:start position:0% send traffic to the most relevant pages on<00:02:43.040><c> your</c><00:02:43.200><c> site,</c><00:02:43.840><c> not</c><00:02:44.000><c> just</c><00:02:44.160><c> the</c><00:02:44.400><c> one</c><00:02:44.640><c> you</c> 00:02:44.949 --> 00:02:44.959 align:start position:0% on your site, not just the one you 00:02:44.959 --> 00:02:47.750 align:start position:0% on your site, not just the one you specify.<00:02:46.080><c> Keep</c><00:02:46.319><c> this</c><00:02:46.560><c> turned</c><00:02:46.800><c> on</c><00:02:47.200><c> unless</c><00:02:47.519><c> you</c> 00:02:47.750 --> 00:02:47.760 align:start position:0% specify. Keep this turned on unless you 00:02:47.760 --> 00:02:49.750 align:start position:0% specify. Keep this turned on unless you have<00:02:47.840><c> a</c><00:02:48.080><c> very</c><00:02:48.319><c> specific</c><00:02:48.800><c> reason</c><00:02:49.120><c> to</c><00:02:49.440><c> turn</c><00:02:49.599><c> it</c> 00:02:49.750 --> 00:02:49.760 align:start position:0% have a very specific reason to turn it 00:02:49.760 --> 00:02:52.229 align:start position:0% have a very specific reason to turn it off.<00:02:50.319><c> You</c><00:02:50.560><c> can</c><00:02:50.720><c> exclude</c><00:02:51.200><c> URLs</c><00:02:51.680><c> if</c><00:02:51.920><c> you</c><00:02:52.000><c> have</c> 00:02:52.229 --> 00:02:52.239 align:start position:0% off. You can exclude URLs if you have 00:02:52.239 --> 00:02:54.550 align:start position:0% off. You can exclude URLs if you have pages<00:02:52.560><c> you</c><00:02:52.800><c> don't</c><00:02:53.040><c> want</c><00:02:53.200><c> ads</c><00:02:53.599><c> going</c><00:02:53.840><c> to</c><00:02:54.319><c> like</c> 00:02:54.550 --> 00:02:54.560 align:start position:0% pages you don't want ads going to like 00:02:54.560 --> 00:02:58.630 align:start position:0% pages you don't want ads going to like your<00:02:54.800><c> careers</c><00:02:55.280><c> or</c><00:02:55.599><c> privacy</c><00:02:56.160><c> policy</c><00:02:56.560><c> pages.</c> 00:02:58.630 --> 00:02:58.640 align:start position:0% your careers or privacy policy pages. 00:02:58.640 --> 00:03:01.750 align:start position:0% your careers or privacy policy pages. Step<00:02:58.959><c> four,</c><00:02:59.440><c> the</c><00:02:59.760><c> asset</c><00:03:00.239><c> group.</c><00:03:00.800><c> The</c><00:03:01.040><c> heart</c><00:03:01.440><c> of</c> 00:03:01.750 --> 00:03:01.760 align:start position:0% Step four, the asset group. The heart of 00:03:01.760 --> 00:03:04.949 align:start position:0% Step four, the asset group. The heart of PMAX.<00:03:03.120><c> This</c><00:03:03.440><c> is</c><00:03:03.599><c> the</c><00:03:03.840><c> most</c><00:03:04.080><c> important</c><00:03:04.480><c> part</c><00:03:04.720><c> of</c> 00:03:04.949 --> 00:03:04.959 align:start position:0% PMAX. This is the most important part of 00:03:04.959 --> 00:03:07.270 align:start position:0% PMAX. This is the most important part of your<00:03:05.200><c> setup,</c><00:03:05.599><c> the</c><00:03:05.840><c> asset</c><00:03:06.239><c> group.</c><00:03:06.959><c> This</c><00:03:07.120><c> is</c> 00:03:07.270 --> 00:03:07.280 align:start position:0% your setup, the asset group. This is 00:03:07.280 --> 00:03:09.190 align:start position:0% your setup, the asset group. This is where<00:03:07.440><c> you</c><00:03:07.599><c> give</c><00:03:07.840><c> Google</c><00:03:08.319><c> all</c><00:03:08.560><c> the</c><00:03:08.720><c> creative</c> 00:03:09.190 --> 00:03:09.200 align:start position:0% where you give Google all the creative 00:03:09.200 --> 00:03:11.350 align:start position:0% where you give Google all the creative components,<00:03:09.920><c> the</c><00:03:10.159><c> text,</c><00:03:10.560><c> the</c><00:03:10.800><c> images,</c><00:03:11.200><c> and</c> 00:03:11.350 --> 00:03:11.360 align:start position:0% components, the text, the images, and 00:03:11.360 --> 00:03:13.910 align:start position:0% components, the text, the images, and the<00:03:11.599><c> videos</c><00:03:12.000><c> that</c><00:03:12.239><c> its</c><00:03:12.480><c> AI</c><00:03:12.879><c> will</c><00:03:13.120><c> use</c><00:03:13.440><c> to</c><00:03:13.680><c> build</c> 00:03:13.910 --> 00:03:13.920 align:start position:0% the videos that its AI will use to build 00:03:13.920 --> 00:03:16.869 align:start position:0% the videos that its AI will use to build your<00:03:14.159><c> ads.</c><00:03:14.959><c> First,</c><00:03:15.440><c> name</c><00:03:15.760><c> your</c><00:03:15.920><c> asset</c><00:03:16.319><c> group.</c> 00:03:16.869 --> 00:03:16.879 align:start position:0% your ads. First, name your asset group. 00:03:16.879 --> 00:03:18.949 align:start position:0% your ads. First, name your asset group. Be<00:03:17.120><c> descriptive.</c><00:03:18.080><c> If</c><00:03:18.319><c> you</c><00:03:18.400><c> sell</c><00:03:18.640><c> different</c> 00:03:18.949 --> 00:03:18.959 align:start position:0% Be descriptive. If you sell different 00:03:18.959 --> 00:03:20.949 align:start position:0% Be descriptive. If you sell different product<00:03:19.360><c> categories,</c><00:03:20.159><c> create</c><00:03:20.480><c> a</c><00:03:20.720><c> different</c> 00:03:20.949 --> 00:03:20.959 align:start position:0% product categories, create a different 00:03:20.959 --> 00:03:23.589 align:start position:0% product categories, create a different asset<00:03:21.440><c> group</c><00:03:21.760><c> for</c><00:03:22.000><c> each.</c><00:03:22.720><c> For</c><00:03:22.959><c> this,</c><00:03:23.280><c> we'll</c> 00:03:23.589 --> 00:03:23.599 align:start position:0% asset group for each. For this, we'll 00:03:23.599 --> 00:03:26.309 align:start position:0% asset group for each. For this, we'll call<00:03:23.760><c> it</c><00:03:24.080><c> summer</c><00:03:24.480><c> dresses.</c><00:03:25.519><c> Now,</c><00:03:25.840><c> let's</c><00:03:26.080><c> add</c> 00:03:26.309 --> 00:03:26.319 align:start position:0% call it summer dresses. Now, let's add 00:03:26.319 --> 00:03:29.270 align:start position:0% call it summer dresses. Now, let's add the<00:03:26.560><c> assets.</c><00:03:27.440><c> Final</c><00:03:27.840><c> URL,</c><00:03:28.560><c> the</c><00:03:28.879><c> primary</c> 00:03:29.270 --> 00:03:29.280 align:start position:0% the assets. Final URL, the primary 00:03:29.280 --> 00:03:30.789 align:start position:0% the assets. Final URL, the primary landing<00:03:29.599><c> page</c><00:03:29.840><c> you</c><00:03:30.000><c> want</c><00:03:30.080><c> to</c><00:03:30.239><c> send</c><00:03:30.480><c> traffic</c> 00:03:30.789 --> 00:03:30.799 align:start position:0% landing page you want to send traffic 00:03:30.799 --> 00:03:33.509 align:start position:0% landing page you want to send traffic to.<00:03:31.599><c> Headlines,</c><00:03:32.480><c> you</c><00:03:32.640><c> get</c><00:03:32.799><c> up</c><00:03:32.959><c> to</c><00:03:33.200><c> 15</c> 00:03:33.509 --> 00:03:33.519 align:start position:0% to. Headlines, you get up to 15 00:03:33.519 --> 00:03:35.990 align:start position:0% to. Headlines, you get up to 15 headlines<00:03:34.080><c> of</c><00:03:34.400><c> 30</c><00:03:34.720><c> characters.</c><00:03:35.599><c> Add</c><00:03:35.840><c> a</c> 00:03:35.990 --> 00:03:36.000 align:start position:0% headlines of 30 characters. Add a 00:03:36.000 --> 00:03:37.830 align:start position:0% headlines of 30 characters. Add a variety<00:03:36.319><c> of</c><00:03:36.480><c> them,</c><00:03:36.720><c> some</c><00:03:36.959><c> with</c><00:03:37.200><c> keywords,</c> 00:03:37.830 --> 00:03:37.840 align:start position:0% variety of them, some with keywords, 00:03:37.840 --> 00:03:39.910 align:start position:0% variety of them, some with keywords, some<00:03:38.080><c> with</c><00:03:38.319><c> benefits,</c><00:03:38.879><c> and</c><00:03:39.120><c> some</c><00:03:39.280><c> with</c><00:03:39.519><c> calls</c> 00:03:39.910 --> 00:03:39.920 align:start position:0% some with benefits, and some with calls 00:03:39.920 --> 00:03:42.789 align:start position:0% some with benefits, and some with calls to<00:03:40.080><c> action.</c><00:03:41.120><c> Long</c><00:03:41.440><c> headlines,</c><00:03:42.080><c> up</c><00:03:42.319><c> to</c><00:03:42.480><c> five</c> 00:03:42.789 --> 00:03:42.799 align:start position:0% to action. Long headlines, up to five 00:03:42.799 --> 00:03:45.670 align:start position:0% to action. Long headlines, up to five headlines<00:03:43.360><c> of</c><00:03:43.680><c> 90</c><00:03:44.080><c> characters.</c><00:03:44.959><c> Use</c><00:03:45.200><c> these</c><00:03:45.440><c> to</c> 00:03:45.670 --> 00:03:45.680 align:start position:0% headlines of 90 characters. Use these to 00:03:45.680 --> 00:03:48.949 align:start position:0% headlines of 90 characters. Use these to explain<00:03:46.159><c> more</c><00:03:46.480><c> detail.</c><00:03:47.519><c> descriptions.</c><00:03:48.560><c> One</c> 00:03:48.949 --> 00:03:48.959 align:start position:0% explain more detail. descriptions. One 00:03:48.959 --> 00:03:51.350 align:start position:0% explain more detail. descriptions. One short<00:03:49.360><c> 60</c><00:03:49.760><c> character</c><00:03:50.159><c> description</c><00:03:50.720><c> and</c><00:03:51.040><c> up</c><00:03:51.200><c> to</c> 00:03:51.350 --> 00:03:51.360 align:start position:0% short 60 character description and up to 00:03:51.360 --> 00:03:53.910 align:start position:0% short 60 character description and up to four<00:03:51.840><c> 90</c><00:03:52.239><c> character</c><00:03:52.640><c> descriptions.</c><00:03:53.599><c> Pack</c> 00:03:53.910 --> 00:03:53.920 align:start position:0% four 90 character descriptions. Pack 00:03:53.920 --> 00:03:56.789 align:start position:0% four 90 character descriptions. Pack these<00:03:54.239><c> with</c><00:03:54.480><c> your</c><00:03:54.720><c> unique</c><00:03:55.280><c> selling</c><00:03:55.599><c> points.</c> 00:03:56.789 --> 00:03:56.799 align:start position:0% these with your unique selling points. 00:03:56.799 --> 00:04:00.309 align:start position:0% these with your unique selling points. Images.<00:03:57.680><c> Add</c><00:03:57.920><c> up</c><00:03:58.159><c> to</c><00:03:58.400><c> 20</c><00:03:58.720><c> highquality</c><00:03:59.519><c> images.</c> 00:04:00.309 --> 00:04:00.319 align:start position:0% Images. Add up to 20 highquality images. 00:04:00.319 --> 00:04:02.789 align:start position:0% Images. Add up to 20 highquality images. Use<00:04:00.560><c> a</c><00:04:00.799><c> mix</c><00:04:01.040><c> of</c><00:04:01.200><c> lifestyle</c><00:04:01.760><c> shots</c><00:04:02.080><c> and</c><00:04:02.400><c> product</c> 00:04:02.789 --> 00:04:02.799 align:start position:0% Use a mix of lifestyle shots and product 00:04:02.799 --> 00:04:05.350 align:start position:0% Use a mix of lifestyle shots and product focused<00:04:03.280><c> images.</c><00:04:04.080><c> Don't</c><00:04:04.319><c> use</c><00:04:04.640><c> images</c><00:04:05.040><c> with</c> 00:04:05.350 --> 00:04:05.360 align:start position:0% focused images. Don't use images with 00:04:05.360 --> 00:04:09.350 align:start position:0% focused images. Don't use images with text<00:04:05.760><c> overlays.</c><00:04:07.040><c> Videos.</c><00:04:07.920><c> This</c><00:04:08.239><c> is</c><00:04:08.480><c> huge.</c><00:04:09.120><c> If</c> 00:04:09.350 --> 00:04:09.360 align:start position:0% text overlays. Videos. This is huge. If 00:04:09.360 --> 00:04:11.509 align:start position:0% text overlays. Videos. This is huge. If you<00:04:09.519><c> don't</c><00:04:09.760><c> provide</c><00:04:10.000><c> a</c><00:04:10.239><c> video,</c><00:04:10.879><c> Google</c><00:04:11.280><c> will</c> 00:04:11.509 --> 00:04:11.519 align:start position:0% you don't provide a video, Google will 00:04:11.519 --> 00:04:14.070 align:start position:0% you don't provide a video, Google will make<00:04:11.680><c> a</c><00:04:11.840><c> lowquality</c><00:04:12.480><c> one</c><00:04:12.799><c> for</c><00:04:12.959><c> you.</c><00:04:13.439><c> Add</c><00:04:13.680><c> up</c><00:04:13.840><c> to</c> 00:04:14.070 --> 00:04:14.080 align:start position:0% make a lowquality one for you. Add up to 00:04:14.080 --> 00:04:17.270 align:start position:0% make a lowquality one for you. Add up to five<00:04:14.400><c> videos.</c><00:04:15.120><c> They</c><00:04:15.360><c> can</c><00:04:15.519><c> be</c><00:04:15.680><c> simple</c><00:04:16.320><c> 15</c><00:04:16.720><c> to</c><00:04:16.959><c> 30</c> 00:04:17.270 --> 00:04:17.280 align:start position:0% five videos. They can be simple 15 to 30 00:04:17.280 --> 00:04:19.270 align:start position:0% five videos. They can be simple 15 to 30 second<00:04:17.600><c> showcases</c><00:04:18.239><c> of</c><00:04:18.479><c> your</c><00:04:18.720><c> product</c><00:04:18.959><c> or</c> 00:04:19.270 --> 00:04:19.280 align:start position:0% second showcases of your product or 00:04:19.280 --> 00:04:22.710 align:start position:0% second showcases of your product or brand.<00:04:20.239><c> Logos.</c><00:04:21.120><c> Add</c><00:04:21.359><c> up</c><00:04:21.600><c> to</c><00:04:21.759><c> five</c><00:04:22.160><c> versions</c><00:04:22.560><c> of</c> 00:04:22.710 --> 00:04:22.720 align:start position:0% brand. Logos. Add up to five versions of 00:04:22.720 --> 00:04:24.950 align:start position:0% brand. Logos. Add up to five versions of your<00:04:22.960><c> logo.</c><00:04:23.680><c> Finally,</c><00:04:24.160><c> add</c><00:04:24.400><c> your</c><00:04:24.639><c> business</c> 00:04:24.950 --> 00:04:24.960 align:start position:0% your logo. Finally, add your business 00:04:24.960 --> 00:04:27.030 align:start position:0% your logo. Finally, add your business name<00:04:25.199><c> and</c><00:04:25.520><c> choose</c><00:04:25.759><c> a</c><00:04:26.000><c> call</c><00:04:26.240><c> to</c><00:04:26.400><c> action</c><00:04:26.800><c> from</c> 00:04:27.030 --> 00:04:27.040 align:start position:0% name and choose a call to action from 00:04:27.040 --> 00:04:29.510 align:start position:0% name and choose a call to action from the<00:04:27.280><c> drop-down.</c><00:04:28.160><c> Shop</c><00:04:28.479><c> now</c><00:04:28.800><c> is</c><00:04:29.040><c> perfect</c><00:04:29.280><c> for</c> 00:04:29.510 --> 00:04:29.520 align:start position:0% the drop-down. Shop now is perfect for 00:04:29.520 --> 00:04:32.550 align:start position:0% the drop-down. Shop now is perfect for us.<00:04:30.479><c> Before</c><00:04:31.040><c> adding</c><00:04:31.440><c> any</c><00:04:31.840><c> headline</c><00:04:32.240><c> or</c> 00:04:32.550 --> 00:04:32.560 align:start position:0% us. Before adding any headline or 00:04:32.560 --> 00:04:35.110 align:start position:0% us. Before adding any headline or description<00:04:33.040><c> or</c><00:04:33.440><c> creating</c><00:04:33.840><c> an</c><00:04:34.080><c> image,</c><00:04:34.800><c> best</c> 00:04:35.110 --> 00:04:35.120 align:start position:0% description or creating an image, best 00:04:35.120 --> 00:04:36.950 align:start position:0% description or creating an image, best practice<00:04:35.520><c> is</c><00:04:35.759><c> to</c><00:04:35.919><c> go</c><00:04:36.160><c> Google</c><00:04:36.479><c> ads</c> 00:04:36.950 --> 00:04:36.960 align:start position:0% practice is to go Google ads 00:04:36.960 --> 00:04:39.670 align:start position:0% practice is to go Google ads transparency<00:04:37.919><c> and</c><00:04:38.240><c> search</c><00:04:38.479><c> your</c><00:04:38.720><c> competition</c> 00:04:39.670 --> 00:04:39.680 align:start position:0% transparency and search your competition 00:04:39.680 --> 00:04:41.990 align:start position:0% transparency and search your competition two<00:04:39.919><c> or</c><00:04:40.080><c> three</c><00:04:40.320><c> domain</c><00:04:40.960><c> and</c><00:04:41.199><c> check</c><00:04:41.440><c> what</c><00:04:41.680><c> types</c> 00:04:41.990 --> 00:04:42.000 align:start position:0% two or three domain and check what types 00:04:42.000 --> 00:04:44.310 align:start position:0% two or three domain and check what types of<00:04:42.160><c> ad</c><00:04:42.400><c> copy</c><00:04:42.800><c> they're</c><00:04:43.120><c> using</c><00:04:43.520><c> and</c><00:04:43.840><c> what</c><00:04:44.080><c> types</c> 00:04:44.310 --> 00:04:44.320 align:start position:0% of ad copy they're using and what types 00:04:44.320 --> 00:04:46.469 align:start position:0% of ad copy they're using and what types of<00:04:44.479><c> ads</c><00:04:44.880><c> they're</c><00:04:45.199><c> running</c><00:04:45.600><c> and</c><00:04:45.919><c> what</c><00:04:46.160><c> are</c><00:04:46.320><c> the</c> 00:04:46.469 --> 00:04:46.479 align:start position:0% of ads they're running and what are the 00:04:46.479 --> 00:04:48.710 align:start position:0% of ads they're running and what are the most<00:04:46.720><c> selling</c><00:04:47.120><c> product</c><00:04:47.520><c> group.</c><00:04:48.240><c> Once</c><00:04:48.560><c> you</c> 00:04:48.710 --> 00:04:48.720 align:start position:0% most selling product group. Once you 00:04:48.720 --> 00:04:50.550 align:start position:0% most selling product group. Once you have<00:04:48.880><c> this</c><00:04:49.120><c> information,</c><00:04:49.759><c> you</c><00:04:50.000><c> can</c><00:04:50.160><c> create</c> 00:04:50.550 --> 00:04:50.560 align:start position:0% have this information, you can create 00:04:50.560 --> 00:04:54.230 align:start position:0% have this information, you can create better<00:04:50.880><c> ad</c><00:04:51.120><c> copy</c><00:04:51.520><c> that</c><00:04:51.840><c> sells.</c><00:04:53.199><c> Step</c><00:04:53.600><c> five,</c> 00:04:54.230 --> 00:04:54.240 align:start position:0% better ad copy that sells. Step five, 00:04:54.240 --> 00:04:57.350 align:start position:0% better ad copy that sells. Step five, audience<00:04:54.720><c> signals</c><00:04:55.600><c> your</c><00:04:55.919><c> secret</c><00:04:56.320><c> weapon.</c> 00:04:57.350 --> 00:04:57.360 align:start position:0% audience signals your secret weapon. 00:04:57.360 --> 00:04:59.350 align:start position:0% audience signals your secret weapon. This<00:04:57.600><c> is</c><00:04:57.840><c> not</c><00:04:58.160><c> targeting.</c><00:04:58.800><c> You</c><00:04:59.040><c> are</c><00:04:59.199><c> not</c> 00:04:59.350 --> 00:04:59.360 align:start position:0% This is not targeting. You are not 00:04:59.360 --> 00:05:01.350 align:start position:0% This is not targeting. You are not telling<00:04:59.600><c> Google</c><00:05:00.080><c> who</c><00:05:00.320><c> to</c><00:05:00.560><c> target.</c><00:05:01.120><c> You're</c> 00:05:01.350 --> 00:05:01.360 align:start position:0% telling Google who to target. You're 00:05:01.360 --> 00:05:03.670 align:start position:0% telling Google who to target. You're giving<00:05:01.600><c> Google</c><00:05:02.000><c> a</c><00:05:02.240><c> starting</c><00:05:02.639><c> point,</c><00:05:03.120><c> a</c><00:05:03.360><c> clue</c> 00:05:03.670 --> 00:05:03.680 align:start position:0% giving Google a starting point, a clue 00:05:03.680 --> 00:05:05.670 align:start position:0% giving Google a starting point, a clue about<00:05:04.000><c> what</c><00:05:04.240><c> your</c><00:05:04.479><c> ideal</c><00:05:04.960><c> customer</c><00:05:05.440><c> looks</c> 00:05:05.670 --> 00:05:05.680 align:start position:0% about what your ideal customer looks 00:05:05.680 --> 00:05:08.310 align:start position:0% about what your ideal customer looks like.<00:05:06.320><c> Google's</c><00:05:06.800><c> AI</c><00:05:07.199><c> will</c><00:05:07.360><c> use</c><00:05:07.520><c> this</c><00:05:07.759><c> to</c><00:05:08.000><c> find</c> 00:05:08.310 --> 00:05:08.320 align:start position:0% like. Google's AI will use this to find 00:05:08.320 --> 00:05:10.469 align:start position:0% like. Google's AI will use this to find similar<00:05:08.720><c> people</c><00:05:09.120><c> and</c><00:05:09.360><c> then</c><00:05:09.600><c> expand</c><00:05:10.000><c> out</c><00:05:10.240><c> to</c> 00:05:10.469 --> 00:05:10.479 align:start position:0% similar people and then expand out to 00:05:10.479 --> 00:05:12.310 align:start position:0% similar people and then expand out to find<00:05:10.720><c> new</c><00:05:11.039><c> customers</c><00:05:11.520><c> you</c><00:05:11.759><c> never</c><00:05:11.919><c> would</c><00:05:12.160><c> have</c> 00:05:12.310 --> 00:05:12.320 align:start position:0% find new customers you never would have 00:05:12.320 --> 00:05:14.390 align:start position:0% find new customers you never would have thought<00:05:12.479><c> of.</c><00:05:13.120><c> You</c><00:05:13.360><c> want</c><00:05:13.440><c> to</c><00:05:13.600><c> add</c><00:05:13.919><c> two</c><00:05:14.160><c> things</c> 00:05:14.390 --> 00:05:14.400 align:start position:0% thought of. You want to add two things 00:05:14.400 --> 00:05:17.110 align:start position:0% thought of. You want to add two things here.<00:05:15.120><c> Your</c><00:05:15.360><c> data.</c><00:05:16.000><c> This</c><00:05:16.240><c> is</c><00:05:16.479><c> your</c><00:05:16.720><c> most</c> 00:05:17.110 --> 00:05:17.120 align:start position:0% here. Your data. This is your most 00:05:17.120 --> 00:05:19.430 align:start position:0% here. Your data. This is your most powerful<00:05:17.600><c> signal.</c><00:05:18.320><c> Add</c><00:05:18.560><c> your</c><00:05:18.880><c> remarketing</c> 00:05:19.430 --> 00:05:19.440 align:start position:0% powerful signal. Add your remarketing 00:05:19.440 --> 00:05:21.909 align:start position:0% powerful signal. Add your remarketing lists.<00:05:20.160><c> All</c><00:05:20.400><c> website</c><00:05:20.880><c> visitors,</c><00:05:21.600><c> past</c> 00:05:21.909 --> 00:05:21.919 align:start position:0% lists. All website visitors, past 00:05:21.919 --> 00:05:24.390 align:start position:0% lists. All website visitors, past purchasers,<00:05:22.639><c> abandoned</c><00:05:23.120><c> carts.</c><00:05:23.919><c> This</c><00:05:24.240><c> gives</c> 00:05:24.390 --> 00:05:24.400 align:start position:0% purchasers, abandoned carts. This gives 00:05:24.400 --> 00:05:26.950 align:start position:0% purchasers, abandoned carts. This gives the<00:05:24.639><c> AI</c><00:05:25.039><c> a</c><00:05:25.280><c> rich</c><00:05:25.520><c> pool</c><00:05:25.759><c> of</c><00:05:26.080><c> proven</c><00:05:26.560><c> customers</c> 00:05:26.950 --> 00:05:26.960 align:start position:0% the AI a rich pool of proven customers 00:05:26.960 --> 00:05:30.230 align:start position:0% the AI a rich pool of proven customers to<00:05:27.199><c> learn</c><00:05:27.360><c> from.</c><00:05:28.400><c> Custom</c><00:05:28.880><c> segments.</c><00:05:29.680><c> Create</c><00:05:30.000><c> a</c> 00:05:30.230 --> 00:05:30.240 align:start position:0% to learn from. Custom segments. Create a 00:05:30.240 --> 00:05:32.230 align:start position:0% to learn from. Custom segments. Create a new<00:05:30.400><c> custom</c><00:05:30.800><c> segment</c><00:05:31.199><c> for</c><00:05:31.440><c> people</c><00:05:31.680><c> who</c><00:05:31.919><c> search</c> 00:05:32.230 --> 00:05:32.240 align:start position:0% new custom segment for people who search 00:05:32.240 --> 00:05:34.870 align:start position:0% new custom segment for people who search for<00:05:32.560><c> specific</c><00:05:33.039><c> keywords</c><00:05:33.520><c> on</c><00:05:33.840><c> Google.</c><00:05:34.560><c> Think</c> 00:05:34.870 --> 00:05:34.880 align:start position:0% for specific keywords on Google. Think 00:05:34.880 --> 00:05:36.629 align:start position:0% for specific keywords on Google. Think like<00:05:35.039><c> a</c><00:05:35.280><c> customer.</c><00:05:35.840><c> What</c><00:05:36.080><c> would</c><00:05:36.240><c> they</c><00:05:36.400><c> type</c> 00:05:36.629 --> 00:05:36.639 align:start position:0% like a customer. What would they type 00:05:36.639 --> 00:05:39.909 align:start position:0% like a customer. What would they type into<00:05:37.039><c> Google</c><00:05:37.520><c> to</c><00:05:37.759><c> find</c><00:05:38.000><c> you?</c><00:05:38.639><c> Add</c><00:05:38.960><c> 10</c><00:05:39.199><c> to</c><00:05:39.440><c> 50</c><00:05:39.680><c> of</c> 00:05:39.909 --> 00:05:39.919 align:start position:0% into Google to find you? Add 10 to 50 of 00:05:39.919 --> 00:05:42.710 align:start position:0% into Google to find you? Add 10 to 50 of your<00:05:40.160><c> top</c><00:05:40.400><c> commercial</c><00:05:40.880><c> intent</c><00:05:41.360><c> keywords.</c> 00:05:42.710 --> 00:05:42.720 align:start position:0% your top commercial intent keywords. 00:05:42.720 --> 00:05:46.070 align:start position:0% your top commercial intent keywords. Step<00:05:43.039><c> six,</c><00:05:43.680><c> extensions</c><00:05:44.639><c> and</c><00:05:44.960><c> launch.</c><00:05:45.840><c> We're</c> 00:05:46.070 --> 00:05:46.080 align:start position:0% Step six, extensions and launch. We're 00:05:46.080 --> 00:05:48.550 align:start position:0% Step six, extensions and launch. We're almost<00:05:46.400><c> there.</c><00:05:46.800><c> The</c><00:05:47.039><c> last</c><00:05:47.280><c> step</c><00:05:47.520><c> is</c><00:05:47.680><c> to</c><00:05:47.919><c> add</c><00:05:48.240><c> ad</c> 00:05:48.550 --> 00:05:48.560 align:start position:0% almost there. The last step is to add ad 00:05:48.560 --> 00:05:51.510 align:start position:0% almost there. The last step is to add ad extensions,<00:05:49.360><c> now</c><00:05:49.680><c> called</c><00:05:50.080><c> assets.</c><00:05:50.960><c> Add</c><00:05:51.280><c> as</c> 00:05:51.510 --> 00:05:51.520 align:start position:0% extensions, now called assets. Add as 00:05:51.520 --> 00:05:53.590 align:start position:0% extensions, now called assets. Add as many<00:05:51.840><c> as</c><00:05:52.080><c> are</c><00:05:52.240><c> relevant.</c><00:05:52.800><c> Site</c><00:05:53.199><c> links,</c> 00:05:53.590 --> 00:05:53.600 align:start position:0% many as are relevant. Site links, 00:05:53.600 --> 00:05:55.510 align:start position:0% many as are relevant. Site links, callouts,<00:05:54.160><c> and</c><00:05:54.400><c> structured</c><00:05:54.880><c> snippets</c><00:05:55.360><c> are</c> 00:05:55.510 --> 00:05:55.520 align:start position:0% callouts, and structured snippets are 00:05:55.520 --> 00:05:57.830 align:start position:0% callouts, and structured snippets are musthaves.<00:05:56.400><c> They</c><00:05:56.720><c> give</c><00:05:56.880><c> your</c><00:05:57.039><c> ads</c><00:05:57.360><c> more</c><00:05:57.600><c> real</c> 00:05:57.830 --> 00:05:57.840 align:start position:0% musthaves. They give your ads more real 00:05:57.840 --> 00:05:59.830 align:start position:0% musthaves. They give your ads more real estate<00:05:58.240><c> and</c><00:05:58.560><c> provide</c><00:05:58.880><c> more</c><00:05:59.120><c> information</c><00:05:59.600><c> to</c> 00:05:59.830 --> 00:05:59.840 align:start position:0% estate and provide more information to 00:05:59.840 --> 00:06:02.230 align:start position:0% estate and provide more information to potential<00:06:00.400><c> customers.</c><00:06:01.440><c> Once</c><00:06:01.680><c> that's</c><00:06:02.000><c> done,</c> 00:06:02.230 --> 00:06:02.240 align:start position:0% potential customers. Once that's done, 00:06:02.240 --> 00:06:04.390 align:start position:0% potential customers. Once that's done, you'll<00:06:02.479><c> see</c><00:06:02.639><c> a</c><00:06:02.880><c> summary</c><00:06:03.280><c> page.</c><00:06:03.919><c> Review</c> 00:06:04.390 --> 00:06:04.400 align:start position:0% you'll see a summary page. Review 00:06:04.400 --> 00:06:06.309 align:start position:0% you'll see a summary page. Review everything<00:06:04.880><c> one</c><00:06:05.120><c> last</c><00:06:05.360><c> time.</c><00:06:05.840><c> Check</c><00:06:06.080><c> your</c> 00:06:06.309 --> 00:06:06.319 align:start position:0% everything one last time. Check your 00:06:06.319 --> 00:06:08.710 align:start position:0% everything one last time. Check your budget,<00:06:06.720><c> your</c><00:06:06.960><c> locations,</c><00:06:07.600><c> and</c><00:06:07.840><c> your</c><00:06:08.000><c> assets.</c> 00:06:08.710 --> 00:06:08.720 align:start position:0% budget, your locations, and your assets. 00:06:08.720 --> 00:06:10.790 align:start position:0% budget, your locations, and your assets. If<00:06:08.880><c> it</c><00:06:09.039><c> all</c><00:06:09.199><c> looks</c><00:06:09.520><c> good,</c><00:06:09.919><c> click</c><00:06:10.400><c> publish</c> 00:06:10.790 --> 00:06:10.800 align:start position:0% If it all looks good, click publish 00:06:10.800 --> 00:06:13.350 align:start position:0% If it all looks good, click publish campaign.<00:06:12.000><c> If</c><00:06:12.160><c> you</c><00:06:12.319><c> got</c><00:06:12.560><c> value</c><00:06:12.800><c> out</c><00:06:12.960><c> of</c><00:06:13.120><c> this</c> 00:06:13.350 --> 00:06:13.360 align:start position:0% campaign. If you got value out of this 00:06:13.360 --> 00:06:15.430 align:start position:0% campaign. If you got value out of this video,<00:06:13.759><c> hit</c><00:06:14.000><c> that</c><00:06:14.240><c> like</c><00:06:14.479><c> button,</c><00:06:14.880><c> and</c><00:06:15.120><c> be</c><00:06:15.280><c> sure</c> 00:06:15.430 --> 00:06:15.440 align:start position:0% video, hit that like button, and be sure 00:06:15.440 --> 00:06:17.909 align:start position:0% video, hit that like button, and be sure to<00:06:15.680><c> subscribe</c><00:06:16.080><c> to</c><00:06:16.319><c> Brandra</c><00:06:16.960><c> for</c><00:06:17.199><c> more</c><00:06:17.440><c> digital</c> 00:06:17.909 --> 00:06:17.919 align:start position:0% to subscribe to Brandra for more digital 00:06:17.919 --> 00:06:20.070 align:start position:0% to subscribe to Brandra for more digital marketing<00:06:18.319><c> tips.</c><00:06:19.120><c> And</c><00:06:19.360><c> if</c><00:06:19.520><c> you</c><00:06:19.680><c> want</c><00:06:19.759><c> to</c><00:06:19.919><c> take</c> 00:06:20.070 --> 00:06:20.080 align:start position:0% marketing tips. And if you want to take 00:06:20.080 --> 00:06:22.230 align:start position:0% marketing tips. And if you want to take your<00:06:20.240><c> Google</c><00:06:20.560><c> ads</c><00:06:20.880><c> to</c><00:06:21.039><c> the</c><00:06:21.199><c> next</c><00:06:21.360><c> level,</c><00:06:21.919><c> visit</c> 00:06:22.230 --> 00:06:22.240 align:start position:0% your Google ads to the next level, visit 00:06:22.240 --> 00:06:25.680 align:start position:0% your Google ads to the next level, visit our<00:06:22.479><c> website</c><00:06:22.800><c> at</c><00:06:23.039><c> brandraz.com.</c>