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Hey everyone, welcome to this video on
how to build and set up your PMax
campaign for your Shopify store in 2026.
Before starting, there are a few things
that we need to cover, and the first one
is your Google Merchant Center sync. We
need to make sure that the products from
your Shopify are going through to Google
Merchant Center and then also into your
Google Ads. Now, to do that, the first
step is going to Shopify,
and you should see your sales channel
here. You should have Google and
YouTube. If you don't have Google and
YouTube as a sales channel yet, you need
to go to apps, you need to search for
Google,
and then you need to click search Google
in the Shopify app store, and this will
allow you to install a Google and
YouTube. Click install and then follow
all of the steps to connect to your
Google Ads and your Google Merchant
Center. Once you've done that, open up
Google and YouTube,
and then when it loads, you should see
your products being populated in this
top tab here, Google Merchant Center.
Now, if you do think there's a
discrepancy between how many products in
your catalog and how many you can see
here, then what you want to do
is you want to click the three buttons
in the top right hand corner and click
manage settings.
When this When this loads, scroll down
to product feed and then product sync.
Click on this and then select manually
add your products or sync them using a
third-party app and click save. Then
give it 5 to 10 minutes and then come
back, go back into the same settings,
click on the product feed and product
sync, and then go back to automatically
sync. What that will do is it will
reconnect the um relationship between
Shopify and Google Merchant Center, and
it might just be because uh for example,
recent changes where Google uh um sorry,
for Shopify have changed over from the
content API, then I'll using the
merchant API, so it could just be
something that they need to update on
their side. So, once you've done that,
you shouldn't then see your products
being populated back in the Google and
YouTube, and then also secondly, we need
to double-check your Merchant Center
itself. So,
once you opened your Google Merchant
Center,
you want to go down on the left-hand
side under settings into data sources.
Now, this is where you'll see your
product feed, and the primary source
that you should have here should be your
Shopify should be the our content API or
a merchant API, and you should see the
correct product count here that includes
all of your variant SKUs. Once you've
done that and confirmed that yep, that
product count looks correct to me, under
marketing, click on add campaigns, and
then we want to make sure that our
business is verified, and we've also
linked to Google Ads. Now, once that's
done, we're nearly finished. We just
need to go to products and store and
click shopping shipping and returns, and
make sure that all of our shipping
policies and return policies not only
are populated, but they're correct and
they match what what Google will
eventually crawl and find on our on our
website. Now, once that's done, we can
go ahead and get into some of the more
fun bits, which is closer to campaign
buildout, but this is still checking
your Google Ads performance. Now, what
we're doing here is checking that your
conversion tracking is set up correctly
to make sure that we're going to be
populating Google with the correct data.
To do so, go to goals on the left-hand
side, click conversions, then click
summary.
And what we're looking for here is one
primary purchase conversion action. So,
you can see here in this example, we
have one primary conversion action.
Perfect. If you do have multiple, you
want to choose the one if you have got
data already going through, you want to
choose the one that's got the most
accurate representation of the revenue
being generated. So, if you have if
you've generated a thousand over the
last 30 days, and this and and it's all
been through Google, and one of the
purchase actions says 750 and one says a
thousand, you want to set the one that
says a thousand to the primary because
that's the most accurate one. Then you
want to set the second one to secondary,
and to do so, you click into the
purchase action.
You click edit settings,
and then under action optimization,
change from primary to secondary and hit
save. Now, you might notice that you
have other conversion actions here, same
as this example.
Your add to cart and begin checkout,
every single one should be set to
secondary, and this makes sure that
Google doesn't consider the revenue and
the actions that are being completed
with within these categorizations. So,
people adding to carts and beginning
checkout, we don't want them to
influence the bidding. So, we we only
want purchases to influence the bidding
for our PMax campaign. Your phone call
and any sort of personal in-person
almost lead generation actions can be
let left as primary because this won't
affect the PMax campaign when we're
running for a purchase
a purchase campaign.
So, now that you've checked
and you've got all you should do, you
should have one primary conversion
action, whether it's GA4 or your website
tag, then you want to go ahead and click
into the conversion action itself. And
what we want to have a look at is your
first of all, your click-through
conversion window, engaged view
conversion window, and your view-through
conversion window. Now, what this means
is your click-through conversion window
is the time after a click that a
purchase is then credited to one of your
ads. So, the typical standard process is
30 days, but if you have um higher
ticket or more considered purchases,
then that should look at being extended
potentially to 45 days, 60 days, 90
days, depends on how much higher that
ticket price of the item is, and also
how much of a considered purchase that
is, you know, if you're selling
furniture or high-end jewelry, it might
take 45, 60, 90 days for somebody to
actually make that decision to then go
ahead and purchase. They might click 30
days ago,
but they might purchase 60 days later.
So, what happens is, um if you do have
this set to 30, if somebody clicks
today, then in 31 days time, if that's
when they decide to purchase, then the
campaign that actually resulted in that
click happening will not be accredited
for that purchase. So, we want to make
sure, especially with higher ticket
items, that we're getting the
accreditation that the ads deserve. You
know, that that was the reason why they
purchased. For your engaged view, that
is a time after a viewer watches 10 plus
seconds of an ad and then goes on to
purchase. So, the typical engaged view
conversion window is 3 days. Impulsive
buys, so maybe lower ticket or impulsive
buys like that, they can be reduced to 1
day. It depends on your products, but as
a standard, 3 days should be more than
enough and it should be fine for most
the majority of people here. 95% of
people should be 30 days, 3 days, and
then also 1. Your view-through
conversion window is the time after
somebody merely sees or has an
impression on an ad, doesn't click,
doesn't watch, but just has an
impression and then goes on to purchase
purchase.
We normally keep this as 1 day because
we we don't want Google to attribute
conversions to ones that would happen
naturally anyway. Um so, once you have
those settings correct to your specific
needs, we then want to check your
attribution. And it if it says
data-driven, perfect, that's fine.
That's the um the attribution that we
would recommend. If it does say last
last click, you want to click edit
settings, attribution, and change from
last click to data-driven. Now, the
reason that we do this is because
data-driven over last click allocates
the credit to the across all the ads and
the products that influenced that
customer's journey and then eventually
the purchase itself. So, rather than
last click last click focuses only on
the final touchpoint. So, they could be
clicking on 10 different ads, they click
on yours, and then that ad, whichever
was the one that clicked on that
resulted in the purchase,
that has all of the um conversion
attributed to them. Whereas data-driven,
if it somebody clicks on one ad, then
another, and then yours, then Google
then divvies up the conversion credit to
all of the different ads that were
involved in that process for purchasing.
It tends to be more accurate and also
it's better data for Google to then feed
into what is the behavior that people
are making before they get to a
purchase. So, data-driven is definitely
a recommendation there for for your
campaigns. Now, once that's all said and
done and we go back into goals, we
should then see
we have one primary purchase conversion
action
here. And that's what we want to look
for. Then we can get on to the fun part,
which is building the campaign. So, you
want to go to campaigns, click campaign,
and then click the blue plus here and
click new campaign.
So, when this loads, we want to choose
our objective first and foremost. So,
rather than choosing sales, a standard
shopping campaign, or any of these other
um options, website traffic could be one
that's more relevant for Shopify. Um
leads, local store visits, app
promotion, this doesn't really doesn't
make sense for generating sales. But we
want to create a campaign without
guidance because we want a PMAX, and we
want to have some more control.
Then you want to choose a conversion
goal for this. So, similarly like we
chose before, we want to have one
purchase conversion goal. If there is
other things here, click on the three
buttons and remove them as a goal
because we don't want the bidding, we
don't want the campaign to be tracking
or optimizing for other uh any other
goals other than purchases.
Then we want to add products to this
campaign. So, this is the Merchant
Center. You want to click on this, make
sure that you can see your Merchant
Center ID, you can see your name, and
ensure it's the correct one, and then
also that the products are populated,
and ideally 100% approved as well. So,
then we click that. We click the blue
button in the bottom right, and then
then we can set a campaign name. So, for
in this instance, we can call it Peak
PMAX
and then all products.
Once that's done, we can go ahead and
click continue.
So, now we're moving on to the the
bidding. Now, there's two options for
bidding. You have conversions and
conversion value.
If you are a new account and you have
limited spend that has went through the
account and the campaigns within there
and you've got limited data as well,
then we want to focus on conversions
because that drives volume of sales.
Volume of sales helps build more data
within the product groups and product
group data helps us make more informed
decisions later down the line. If you do
have data or existing data, maybe you
just have campaigns that have run in the
past, then what you want to look for is
potentially going for conversion value.
Conversion value is better for accounts
that have existing data because this
helps drive a higher average order
value. It brings ROAS up as a whole and
just makes campaigns more profitable for
for when you're running them.
Now, if we look at conversions, if you
choose conversions, you do have the
option to set a target cost per action,
a target CPA, and that means that you
can then
have once you've built data up in your
account, you can direct Google to where
your ideal cost per purchase would be
and this can be helpful, especially if
you serve a lot of lower ticket items
because say if your average order value
or your average ticket price is $20,
£20, you might only want that target CPA
to say I only want to spend £5, $5 to
acquire that and that would be a 400%
ROAS, but you want to keep your cost per
acquisition under a certain number.
Adversely to that, you have your
conversion value.
This allows you to set a target ROAS, a
target target return on ad spend and
that helps once you've got data in your
account again to then direct Google on
the ROAS required from a certain budget
that you have. So, this will then force
Google to be more selective in the
keywords and search queries that it
appears for or serves your products in
front of. Um, what can happen there is
because it gets so selective and so
restrictive that it you might be hitting
your ROAS target, but Google might be
under spending as a result of that. So,
you might have a $100, £100 a day
budget, but what might happen is it
might only spend 70. But, that's what it
knows it can comfortably spend and hit
that target ROAS that you have set on.
So, just bear in mind, at the beginning
we would not recommend having any of
these set. You want the campaign to
build data on its own without being
restricted or enhanced in a certain way
or maybe misled. So, having these turned
off to begin with will make sure that
your campaigns get data on their own and
then you can make decisions later on
down the line. Similarly with customer
acquisition and customer retention, we
do not want to select either of these at
the moment because these sections will
then end up forcing Google to restrict
or be more restrictive in the targeting.
And at the moment, it doesn't really
know who your who your customers are yet
and even if it does know who your
customers are in previous campaigns,
this campaign could be targeting a
different cohort or ticket price of
products. So, we want to let just again,
we want the data to build up naturally
and then make the decisions on our own
accord going forward. So, once that's
done, we can click next and then we're
moving on to step three, which is
campaign settings. Now, campaign
settings is relatively straightforward.
It's the settings that encompass who you
want to actually serve in your campaign.
So, for example, if we want to serve the
United Kingdom, we select the United
Kingdom or you enter another location
and choose the given state, country,
county, whatever it is that you want to
look at serving in front of. So, we'll
select United Kingdom in this example.
We do We are going to open up location
options because rather than presence or
interest, which means people in regular
regularly in or people who've shown
interest in that location, we just want
presence. We want people who have been
in that area or are regular or regularly
in that location. Languages is pretty
straightforward. I think for the most
part people will keep this as English
unless you potentially are in the US and
you're serving maybe Spanish speaking
campaigns or Mexico or if you're based
in a different country and it's not
English speaking, make sure whatever the
highest spoken language is in that
country that you're serving, that that
language should be set here. If it is a
country, state, county, or place that
has multiple different spoken languages,
we would recommend having individual
campaigns with their own language set.
So, you'd have an English speaking
campaign, a Spanish speaking campaign,
and potentially a Catalan speaking
campaign for example. Now moving on to
EU political ads, this might not be
applicable to everybody in their
account, but if it is, you want to just
select no, this campaign does not have
EU political ads, unless of course you
are serving EU political ads and you do
want to select yes, but for 99.9% of
people, this will not apply. Once this
is done, you want to click next and this
is where we move on to step four, which
is the asset groups. Now asset groups
are what describe your campaign, so this
could be the copy, this could be the
visuals, this could be any of the
headlines, the marketing messaging. So
you really want to spend time here to
populate everything to the best of your
ability, because this is what's
ultimately going to be served to your
prospective customers. So once we've
given our product group a name, we also
want to select a final URL. This will be
the destination of your customers once
they click on your ad. Once you've
populated your final URL, you can go
ahead and move on to brand guidelines.
Again, a lot of this is straightforward
where Google will tell you exactly what
it is they expect from you, for example,
your business name and then populating
your logos as well. Once you've
populated your final URL, Google will
automatically create some examples of
headlines that will be pulled from your
website as marketing messaging that can
be used in your campaigns. You are free
to use these as you like, some of them
can be quite good, some of them can be
quite poor, so I definitely make sure
you scour through if you want to change
anything, unless you have your own
headlines from your own marketing
messaging that you want to use. That
would be a preferred and more authentic
way to deliver your campaigns into your
prospective customers eyes. So you can
see here based on some of the content we
have on our website, Google has
populated a description and a headline
or multiple headlines that could be used
in a display campaign.
So once this has been populated and and
you are happy with your headlines, your
descriptions, your images, your videos
and your site links and even your call
to action, you can then come down to
asset optimization and then open this
drop down up. This is where Google will
optimize using AI to enhance and
generate different assets based on what
it thinks will work for your prospective
customers. It might change certain
graphics. It might make things more
enhanced if you've got poor image
quality. All in all, Google will use
this to try and improve the quality and
the performance of your campaigns.
However, we want to open the drop-down
for text and turn off final URL
expansion. The reason we do this is we
want to prevent Google from sending
traffic to random pages on our website.
We want to control which pages people
end up landing on. So, now that asset
optimization is completed, we can scroll
down to signals, which is your search
themes and your audience signals as
well. As Google states here, signals
provide valuable information about the
people you want to reach. So, for
example, your search themes are phrases
and words that people would use to
search for your product and end up
purchasing from that query. We would
recommend populating all of the 50
available spaces with specific keywords,
phrases, queries that your target
customers would would use when they're
looking for uh products that you would
sell or looking to buy something that
you sell. Similar with your audience
signals, you can add your first-party
data, so customer lists. You can add
website traffic once you've built up
data in your Google Ads account, and all
of this will help teach Google's AI
exactly what your ideal buyer looks
like. You do have some additional
signals such as your interests and
detailed demographics and also
demographics as well. So, you can change
potentially gender or age range
depending on how restrictive and
subjective your products are. We
recommend keeping your demographics
quite open, but populating your
first-party data and making sure you
populate your search themes as well.
Once all that's been complete, you can
click next again. So, this is where we
move on to budget, which is how you
decide your daily budget for the
campaigns that you run. So, with any new
PMax campaign, we would definitely
recommend starting with a
lower-than-usual average daily budget.
This helps mitigate from any errors that
might occur from your asset group, your
settings, maybe Google decides to
overspend on certain things. You want to
start off lower and then scale into your
budget once you start getting data
through the campaigns. So, we'll set a
custom budget here for 20 pounds. Could
be 20 dollars. So, this will be relative
to your ticket price. If you're selling
clothes, then 20 pounds, 20 dollars is a
nice place to start to start really
getting some data through the campaigns,
but not forcing Google into wider search
terms earlier on. Let's say for example,
if you're selling 5,000 pound or 5,000
dollar sofas, it might be best starting
with a higher average daily budget
because you won't be getting any
meaningful sales or data through your
campaign if you start on a 20 pound or
20 dollar a day budget because it would
take so many days of data collection to
finally get that one purchase that it
makes sense starting with a higher
average daily budget. Then once that's
done, you can go ahead and click next.
So, now it will tell you that your
campaign is ready to publish. It will
tell you an oversight of all of the
changes and options that you've
selected. It'll also give you an
oversight of your assets, your
optimization, search themes, your
budget, and also some weekly
estimations. Once you're happy with
everything and you've double-checked and
triple-checked, you can go ahead and
click publish campaign. So, there you
have it. Congratulations, you've
successfully launched your PMax campaign
for your store. Now, once you build
data, you can start making more
decisions on which product groups you
want to target independently. Maybe you
want to limit some of the spend going to
some of them because they're performing
poorly compared to other products or
brands that you have in your campaigns,
but we will talk about that in a later
video. Make sure that you stay
up-to-date on our YouTube for more
videos to see how you can control your
feed and control your campaigns to get
better performance and scale your budget
and your store even further. The reason
why we create these videos and documents
is in the hopes that we can actually
help grow your business. And whether you
want to work with us in the future or
not, hopefully it delivers some real
impact and real value so that you can
take your business to the next level.
That being said, if you're already
spending on Google and you're an e-com
or Shopify store with over 100 SKUs in
your product catalog, and you would like
Peak to run a free live audit for your
store, you can schedule a call with us
also in the description below. Just as a
reminder, don't forget to collect your
free checklist down below as well for
every PMax campaign that you make.
Hopefully today has been insightful.
Hopefully your PMax campaigns end up
performing amazingly, and we will see
you in the next video.
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We need<00:00:13.200><c> to</c><00:00:13.280><c> make</c><00:00:13.440><c> sure</c><00:00:13.600><c> that</c><00:00:13.720><c> the</c><00:00:13.800><c> products</c><00:00:14.640><c> from</c> 00:00:14.790 --> 00:00:14.800 align:start position:0% need to make sure that the products from 00:00:14.800 --> 00:00:16.630 align:start position:0% need to make sure that the products from your<00:00:14.920><c> Shopify</c><00:00:15.760><c> are</c><00:00:15.840><c> going</c><00:00:16.080><c> through</c><00:00:16.280><c> to</c><00:00:16.400><c> Google</c> 00:00:16.630 --> 00:00:16.640 align:start position:0% your Shopify are going through to Google 00:00:16.640 --> 00:00:18.950 align:start position:0% your Shopify are going through to Google Merchant<00:00:17.000><c> Center</c><00:00:17.440><c> and</c><00:00:17.600><c> then</c><00:00:17.800><c> also</c><00:00:18.200><c> into</c><00:00:18.800><c> your</c> 00:00:18.950 --> 00:00:18.960 align:start position:0% Merchant Center and then also into your 00:00:18.960 --> 00:00:20.870 align:start position:0% Merchant Center and then also into your Google<00:00:19.280><c> Ads.</c><00:00:19.880><c> Now,</c><00:00:20.040><c> to</c><00:00:20.160><c> do</c><00:00:20.280><c> that,</c><00:00:20.440><c> the</c><00:00:20.560><c> first</c> 00:00:20.870 --> 00:00:20.880 align:start position:0% Google Ads. Now, to do that, the first 00:00:20.880 --> 00:00:23.510 align:start position:0% Google Ads. Now, to do that, the first step<00:00:21.480><c> is</c><00:00:21.640><c> going</c><00:00:21.920><c> to</c><00:00:22.120><c> Shopify,</c> 00:00:23.510 --> 00:00:23.520 align:start position:0% step is going to Shopify, 00:00:23.520 --> 00:00:24.950 align:start position:0% step is going to Shopify, and<00:00:23.600><c> you</c><00:00:23.640><c> should</c><00:00:23.840><c> see</c><00:00:24.040><c> your</c><00:00:24.240><c> sales</c><00:00:24.640><c> channel</c> 00:00:24.950 --> 00:00:24.960 align:start position:0% and you should see your sales channel 00:00:24.960 --> 00:00:26.510 align:start position:0% and you should see your sales channel here.<00:00:25.600><c> You</c><00:00:25.680><c> should</c><00:00:25.840><c> have</c><00:00:25.960><c> Google</c><00:00:26.320><c> and</c> 00:00:26.510 --> 00:00:26.520 align:start position:0% here. You should have Google and 00:00:26.520 --> 00:00:27.870 align:start position:0% here. You should have Google and YouTube.<00:00:26.800><c> If</c><00:00:26.920><c> you</c><00:00:27.040><c> don't</c><00:00:27.320><c> have</c><00:00:27.480><c> Google</c><00:00:27.760><c> and</c> 00:00:27.870 --> 00:00:27.880 align:start position:0% YouTube. If you don't have Google and 00:00:27.880 --> 00:00:29.830 align:start position:0% YouTube. If you don't have Google and YouTube<00:00:28.160><c> as</c><00:00:28.280><c> a</c><00:00:28.360><c> sales</c><00:00:28.720><c> channel</c><00:00:29.000><c> yet,</c><00:00:29.600><c> you</c><00:00:29.680><c> need</c> 00:00:29.830 --> 00:00:29.840 align:start position:0% YouTube as a sales channel yet, you need 00:00:29.840 --> 00:00:31.910 align:start position:0% YouTube as a sales channel yet, you need to<00:00:29.960><c> go</c><00:00:30.080><c> to</c><00:00:30.280><c> apps,</c><00:00:31.120><c> you</c><00:00:31.200><c> need</c><00:00:31.320><c> to</c><00:00:31.440><c> search</c><00:00:31.800><c> for</c> 00:00:31.910 --> 00:00:31.920 align:start position:0% to go to apps, you need to search for 00:00:31.920 --> 00:00:33.150 align:start position:0% to go to apps, you need to search for Google, 00:00:33.150 --> 00:00:33.160 align:start position:0% Google, 00:00:33.160 --> 00:00:35.150 align:start position:0% Google, and<00:00:33.360><c> then</c><00:00:33.800><c> you</c><00:00:33.920><c> need</c><00:00:34.040><c> to</c><00:00:34.160><c> click</c><00:00:34.560><c> search</c><00:00:34.880><c> Google</c> 00:00:35.150 --> 00:00:35.160 align:start position:0% and then you need to click search Google 00:00:35.160 --> 00:00:36.950 align:start position:0% and then you need to click search Google in<00:00:35.240><c> the</c><00:00:35.320><c> Shopify</c><00:00:35.760><c> app</c><00:00:35.920><c> store,</c><00:00:36.560><c> and</c><00:00:36.680><c> this</c><00:00:36.840><c> will</c> 00:00:36.950 --> 00:00:36.960 align:start position:0% in the Shopify app store, and this will 00:00:36.960 --> 00:00:38.670 align:start position:0% in the Shopify app store, and this will allow<00:00:37.240><c> you</c><00:00:37.400><c> to</c><00:00:37.680><c> install</c><00:00:38.200><c> a</c><00:00:38.240><c> Google</c><00:00:38.560><c> and</c> 00:00:38.670 --> 00:00:38.680 align:start position:0% allow you to install a Google and 00:00:38.680 --> 00:00:40.750 align:start position:0% allow you to install a Google and YouTube.<00:00:39.360><c> Click</c><00:00:39.560><c> install</c><00:00:40.160><c> and</c><00:00:40.280><c> then</c><00:00:40.440><c> follow</c> 00:00:40.750 --> 00:00:40.760 align:start position:0% YouTube. Click install and then follow 00:00:40.760 --> 00:00:42.790 align:start position:0% YouTube. Click install and then follow all<00:00:40.960><c> of</c><00:00:41.040><c> the</c><00:00:41.160><c> steps</c><00:00:41.520><c> to</c><00:00:41.640><c> connect</c><00:00:42.440><c> to</c><00:00:42.600><c> your</c> 00:00:42.790 --> 00:00:42.800 align:start position:0% all of the steps to connect to your 00:00:42.800 --> 00:00:44.070 align:start position:0% all of the steps to connect to your Google<00:00:43.080><c> Ads</c><00:00:43.200><c> and</c><00:00:43.320><c> your</c><00:00:43.440><c> Google</c><00:00:43.720><c> Merchant</c> 00:00:44.070 --> 00:00:44.080 align:start position:0% Google Ads and your Google Merchant 00:00:44.080 --> 00:00:46.430 align:start position:0% Google Ads and your Google Merchant Center.<00:00:44.960><c> Once</c><00:00:45.240><c> you've</c><00:00:45.400><c> done</c><00:00:45.560><c> that,</c><00:00:45.960><c> open</c><00:00:46.280><c> up</c> 00:00:46.430 --> 00:00:46.440 align:start position:0% Center. Once you've done that, open up 00:00:46.440 --> 00:00:49.190 align:start position:0% Center. Once you've done that, open up Google<00:00:46.960><c> and</c><00:00:47.520><c> YouTube,</c> 00:00:49.190 --> 00:00:49.200 align:start position:0% Google and YouTube, 00:00:49.200 --> 00:00:51.230 align:start position:0% Google and YouTube, and<00:00:49.280><c> then</c><00:00:49.440><c> when</c><00:00:49.560><c> it</c><00:00:49.640><c> loads,</c><00:00:49.920><c> you</c><00:00:50.080><c> should</c><00:00:50.520><c> see</c> 00:00:51.230 --> 00:00:51.240 align:start position:0% and then when it loads, you should see 00:00:51.240 --> 00:00:53.190 align:start position:0% and then when it loads, you should see your<00:00:51.440><c> products</c><00:00:51.840><c> being</c><00:00:52.080><c> populated</c><00:00:52.800><c> in</c><00:00:52.960><c> this</c> 00:00:53.190 --> 00:00:53.200 align:start position:0% your products being populated in this 00:00:53.200 --> 00:00:55.590 align:start position:0% your products being populated in this top<00:00:53.560><c> tab</c><00:00:53.840><c> here,</c><00:00:54.080><c> Google</c><00:00:54.360><c> Merchant</c><00:00:54.720><c> Center.</c> 00:00:55.590 --> 00:00:55.600 align:start position:0% top tab here, Google Merchant Center. 00:00:55.600 --> 00:00:56.710 align:start position:0% top tab here, Google Merchant Center. Now,<00:00:55.760><c> if</c><00:00:55.920><c> you</c><00:00:56.040><c> do</c><00:00:56.320><c> think</c><00:00:56.520><c> there's</c><00:00:56.680><c> a</c> 00:00:56.710 --> 00:00:56.720 align:start position:0% Now, if you do think there's a 00:00:56.720 --> 00:00:58.390 align:start position:0% Now, if you do think there's a discrepancy<00:00:57.320><c> between</c><00:00:57.640><c> how</c><00:00:57.760><c> many</c><00:00:57.920><c> products</c><00:00:58.280><c> in</c> 00:00:58.390 --> 00:00:58.400 align:start position:0% discrepancy between how many products in 00:00:58.400 --> 00:01:00.190 align:start position:0% discrepancy between how many products in your<00:00:58.560><c> catalog</c><00:00:59.240><c> and</c><00:00:59.360><c> how</c><00:00:59.480><c> many</c><00:00:59.720><c> you</c><00:00:59.800><c> can</c><00:01:00.000><c> see</c> 00:01:00.190 --> 00:01:00.200 align:start position:0% your catalog and how many you can see 00:01:00.200 --> 00:01:02.310 align:start position:0% your catalog and how many you can see here,<00:01:00.880><c> then</c><00:01:01.040><c> what</c><00:01:01.160><c> you</c><00:01:01.240><c> want</c><00:01:01.400><c> to</c><00:01:01.480><c> do</c> 00:01:02.310 --> 00:01:02.320 align:start position:0% here, then what you want to do 00:01:02.320 --> 00:01:04.070 align:start position:0% here, then what you want to do is<00:01:02.400><c> you</c><00:01:02.480><c> want</c><00:01:02.600><c> to</c><00:01:02.640><c> click</c><00:01:02.840><c> the</c><00:01:02.920><c> three</c><00:01:03.720><c> buttons</c> 00:01:04.070 --> 00:01:04.080 align:start position:0% is you want to click the three buttons 00:01:04.080 --> 00:01:05.390 align:start position:0% is you want to click the three buttons in<00:01:04.160><c> the</c><00:01:04.239><c> top</c><00:01:04.440><c> right</c><00:01:04.559><c> hand</c><00:01:04.680><c> corner</c><00:01:05.000><c> and</c><00:01:05.120><c> click</c> 00:01:05.390 --> 00:01:05.400 align:start position:0% in the top right hand corner and click 00:01:05.400 --> 00:01:07.350 align:start position:0% in the top right hand corner and click manage<00:01:05.840><c> settings.</c> 00:01:07.350 --> 00:01:07.360 align:start position:0% manage settings. 00:01:07.360 --> 00:01:09.350 align:start position:0% manage settings. When<00:01:07.520><c> this</c><00:01:07.840><c> When</c><00:01:08.040><c> this</c><00:01:08.200><c> loads,</c><00:01:08.920><c> scroll</c><00:01:09.200><c> down</c> 00:01:09.350 --> 00:01:09.360 align:start position:0% When this When this loads, scroll down 00:01:09.360 --> 00:01:11.990 align:start position:0% When this When this loads, scroll down to<00:01:09.480><c> product</c><00:01:09.880><c> feed</c><00:01:10.480><c> and</c><00:01:10.640><c> then</c><00:01:10.800><c> product</c><00:01:11.200><c> sync.</c> 00:01:11.990 --> 00:01:12.000 align:start position:0% to product feed and then product sync. 00:01:12.000 --> 00:01:14.430 align:start position:0% to product feed and then product sync. Click<00:01:12.280><c> on</c><00:01:12.400><c> this</c><00:01:13.000><c> and</c><00:01:13.120><c> then</c><00:01:13.520><c> select</c><00:01:14.000><c> manually</c> 00:01:14.430 --> 00:01:14.440 align:start position:0% Click on this and then select manually 00:01:14.440 --> 00:01:16.110 align:start position:0% Click on this and then select manually add<00:01:14.640><c> your</c><00:01:14.760><c> products</c><00:01:15.120><c> or</c><00:01:15.240><c> sync</c><00:01:15.560><c> them</c><00:01:15.800><c> using</c><00:01:16.040><c> a</c> 00:01:16.110 --> 00:01:16.120 align:start position:0% add your products or sync them using a 00:01:16.120 --> 00:01:18.190 align:start position:0% add your products or sync them using a third-party<00:01:16.720><c> app</c><00:01:16.960><c> and</c><00:01:17.080><c> click</c><00:01:17.320><c> save.</c><00:01:18.040><c> Then</c> 00:01:18.190 --> 00:01:18.200 align:start position:0% third-party app and click save. Then 00:01:18.200 --> 00:01:20.230 align:start position:0% third-party app and click save. Then give<00:01:18.320><c> it</c><00:01:18.440><c> 5</c><00:01:18.760><c> to</c><00:01:18.880><c> 10</c><00:01:19.080><c> minutes</c><00:01:19.760><c> and</c><00:01:19.880><c> then</c><00:01:20.000><c> come</c> 00:01:20.230 --> 00:01:20.240 align:start position:0% give it 5 to 10 minutes and then come 00:01:20.240 --> 00:01:22.590 align:start position:0% give it 5 to 10 minutes and then come back,<00:01:21.080><c> go</c><00:01:21.280><c> back</c><00:01:21.520><c> into</c><00:01:21.720><c> the</c><00:01:21.800><c> same</c><00:01:22.080><c> settings,</c> 00:01:22.590 --> 00:01:22.600 align:start position:0% back, go back into the same settings, 00:01:22.600 --> 00:01:24.590 align:start position:0% back, go back into the same settings, click<00:01:23.000><c> on</c><00:01:23.600><c> the</c><00:01:23.720><c> product</c><00:01:24.040><c> feed</c><00:01:24.200><c> and</c><00:01:24.320><c> product</c> 00:01:24.590 --> 00:01:24.600 align:start position:0% click on the product feed and product 00:01:24.600 --> 00:01:26.230 align:start position:0% click on the product feed and product sync,<00:01:25.000><c> and</c><00:01:25.080><c> then</c><00:01:25.160><c> go</c><00:01:25.320><c> back</c><00:01:25.520><c> to</c><00:01:25.640><c> automatically</c> 00:01:26.230 --> 00:01:26.240 align:start position:0% sync, and then go back to automatically 00:01:26.240 --> 00:01:27.830 align:start position:0% sync, and then go back to automatically sync.<00:01:26.840><c> What</c><00:01:27.000><c> that</c><00:01:27.120><c> will</c><00:01:27.240><c> do</c><00:01:27.440><c> is</c><00:01:27.560><c> it</c><00:01:27.640><c> will</c> 00:01:27.830 --> 00:01:27.840 align:start position:0% sync. What that will do is it will 00:01:27.840 --> 00:01:30.510 align:start position:0% sync. What that will do is it will reconnect<00:01:28.720><c> the</c><00:01:29.440><c> um</c><00:01:29.520><c> relationship</c><00:01:30.200><c> between</c> 00:01:30.510 --> 00:01:30.520 align:start position:0% reconnect the um relationship between 00:01:30.520 --> 00:01:32.710 align:start position:0% reconnect the um relationship between Shopify<00:01:31.040><c> and</c><00:01:31.160><c> Google</c><00:01:31.480><c> Merchant</c><00:01:31.840><c> Center,</c><00:01:32.600><c> and</c> 00:01:32.710 --> 00:01:32.720 align:start position:0% Shopify and Google Merchant Center, and 00:01:32.720 --> 00:01:34.790 align:start position:0% Shopify and Google Merchant Center, and it<00:01:32.800><c> might</c><00:01:33.040><c> just</c><00:01:33.200><c> be</c><00:01:33.360><c> because</c><00:01:34.160><c> uh</c><00:01:34.280><c> for</c><00:01:34.400><c> example,</c> 00:01:34.790 --> 00:01:34.800 align:start position:0% it might just be because uh for example, 00:01:34.800 --> 00:01:37.230 align:start position:0% it might just be because uh for example, recent<00:01:35.120><c> changes</c><00:01:35.560><c> where</c><00:01:35.880><c> Google</c><00:01:36.560><c> uh</c><00:01:36.640><c> um</c><00:01:36.920><c> sorry,</c> 00:01:37.230 --> 00:01:37.240 align:start position:0% recent changes where Google uh um sorry, 00:01:37.240 --> 00:01:39.230 align:start position:0% recent changes where Google uh um sorry, for<00:01:37.520><c> Shopify</c><00:01:38.040><c> have</c><00:01:38.240><c> changed</c><00:01:38.680><c> over</c><00:01:38.920><c> from</c><00:01:39.120><c> the</c> 00:01:39.230 --> 00:01:39.240 align:start position:0% for Shopify have changed over from the 00:01:39.240 --> 00:01:41.390 align:start position:0% for Shopify have changed over from the content<00:01:39.720><c> API,</c><00:01:40.640><c> then</c><00:01:40.880><c> I'll</c><00:01:41.040><c> using</c><00:01:41.320><c> the</c> 00:01:41.390 --> 00:01:41.400 align:start position:0% content API, then I'll using the 00:01:41.400 --> 00:01:42.790 align:start position:0% content API, then I'll using the merchant<00:01:41.760><c> API,</c><00:01:42.120><c> so</c><00:01:42.240><c> it</c><00:01:42.360><c> could</c><00:01:42.520><c> just</c><00:01:42.680><c> be</c> 00:01:42.790 --> 00:01:42.800 align:start position:0% merchant API, so it could just be 00:01:42.800 --> 00:01:44.750 align:start position:0% merchant API, so it could just be something<00:01:43.160><c> that</c><00:01:43.280><c> they</c><00:01:43.400><c> need</c><00:01:43.600><c> to</c><00:01:44.160><c> update</c><00:01:44.640><c> on</c> 00:01:44.750 --> 00:01:44.760 align:start position:0% something that they need to update on 00:01:44.760 --> 00:01:46.190 align:start position:0% something that they need to update on their<00:01:45.000><c> side.</c><00:01:45.240><c> So,</c><00:01:45.360><c> once</c><00:01:45.560><c> you've</c><00:01:45.680><c> done</c><00:01:45.880><c> that,</c> 00:01:46.190 --> 00:01:46.200 align:start position:0% their side. So, once you've done that, 00:01:46.200 --> 00:01:48.350 align:start position:0% their side. So, once you've done that, you<00:01:46.320><c> shouldn't</c><00:01:46.880><c> then</c><00:01:47.160><c> see</c><00:01:47.840><c> your</c><00:01:48.000><c> products</c> 00:01:48.350 --> 00:01:48.360 align:start position:0% you shouldn't then see your products 00:01:48.360 --> 00:01:51.270 align:start position:0% you shouldn't then see your products being<00:01:48.520><c> populated</c><00:01:49.600><c> back</c><00:01:49.920><c> in</c><00:01:50.680><c> the</c><00:01:50.800><c> Google</c><00:01:51.120><c> and</c> 00:01:51.270 --> 00:01:51.280 align:start position:0% being populated back in the Google and 00:01:51.280 --> 00:01:53.190 align:start position:0% being populated back in the Google and YouTube,<00:01:51.720><c> and</c><00:01:51.880><c> then</c><00:01:52.120><c> also</c><00:01:52.520><c> secondly,</c><00:01:52.920><c> we</c><00:01:53.000><c> need</c> 00:01:53.190 --> 00:01:53.200 align:start position:0% YouTube, and then also secondly, we need 00:01:53.200 --> 00:01:54.950 align:start position:0% YouTube, and then also secondly, we need to<00:01:53.280><c> double-check</c><00:01:54.040><c> your</c><00:01:54.240><c> Merchant</c><00:01:54.640><c> Center</c> 00:01:54.950 --> 00:01:54.960 align:start position:0% to double-check your Merchant Center 00:01:54.960 --> 00:01:56.790 align:start position:0% to double-check your Merchant Center itself.<00:01:55.640><c> So,</c> 00:01:56.790 --> 00:01:56.800 align:start position:0% itself. So, 00:01:56.800 --> 00:01:58.430 align:start position:0% itself. So, once<00:01:57.000><c> you</c><00:01:57.120><c> opened</c><00:01:57.600><c> your</c><00:01:57.800><c> Google</c><00:01:58.080><c> Merchant</c> 00:01:58.430 --> 00:01:58.440 align:start position:0% once you opened your Google Merchant 00:01:58.440 --> 00:01:59.710 align:start position:0% once you opened your Google Merchant Center, 00:01:59.710 --> 00:01:59.720 align:start position:0% Center, 00:01:59.720 --> 00:02:01.630 align:start position:0% Center, you<00:01:59.880><c> want</c><00:02:00.080><c> to</c><00:02:00.160><c> go</c><00:02:00.840><c> down</c><00:02:01.080><c> on</c><00:02:01.200><c> the</c><00:02:01.280><c> left-hand</c> 00:02:01.630 --> 00:02:01.640 align:start position:0% you want to go down on the left-hand 00:02:01.640 --> 00:02:04.310 align:start position:0% you want to go down on the left-hand side<00:02:01.960><c> under</c><00:02:02.160><c> settings</c><00:02:02.840><c> into</c><00:02:03.240><c> data</c><00:02:03.600><c> sources.</c> 00:02:04.310 --> 00:02:04.320 align:start position:0% side under settings into data sources. 00:02:04.320 --> 00:02:05.469 align:start position:0% side under settings into data sources. Now,<00:02:04.520><c> this</c><00:02:04.760><c> is</c><00:02:04.840><c> where</c><00:02:04.960><c> you'll</c><00:02:05.120><c> see</c><00:02:05.320><c> your</c> 00:02:05.469 --> 00:02:05.479 align:start position:0% Now, this is where you'll see your 00:02:05.479 --> 00:02:07.469 align:start position:0% Now, this is where you'll see your product<00:02:05.840><c> feed,</c><00:02:06.600><c> and</c><00:02:06.840><c> the</c><00:02:06.920><c> primary</c><00:02:07.240><c> source</c> 00:02:07.469 --> 00:02:07.479 align:start position:0% product feed, and the primary source 00:02:07.479 --> 00:02:08.910 align:start position:0% product feed, and the primary source that<00:02:07.600><c> you</c><00:02:07.680><c> should</c><00:02:07.880><c> have</c><00:02:08.039><c> here</c><00:02:08.240><c> should</c><00:02:08.479><c> be</c><00:02:08.679><c> your</c> 00:02:08.910 --> 00:02:08.920 align:start position:0% that you should have here should be your 00:02:08.920 --> 00:02:11.470 align:start position:0% that you should have here should be your Shopify<00:02:09.520><c> should</c><00:02:09.720><c> be</c><00:02:09.920><c> the</c><00:02:10.039><c> our</c><00:02:10.119><c> content</c><00:02:10.560><c> API</c><00:02:11.320><c> or</c> 00:02:11.470 --> 00:02:11.480 align:start position:0% Shopify should be the our content API or 00:02:11.480 --> 00:02:13.070 align:start position:0% Shopify should be the our content API or a<00:02:11.520><c> merchant</c><00:02:12.040><c> API,</c><00:02:12.360><c> and</c><00:02:12.520><c> you</c><00:02:12.600><c> should</c><00:02:12.840><c> see</c><00:02:13.000><c> the</c> 00:02:13.070 --> 00:02:13.080 align:start position:0% a merchant API, and you should see the 00:02:13.080 --> 00:02:14.750 align:start position:0% a merchant API, and you should see the correct<00:02:13.400><c> product</c><00:02:13.720><c> count</c><00:02:13.959><c> here</c><00:02:14.120><c> that</c><00:02:14.240><c> includes</c> 00:02:14.750 --> 00:02:14.760 align:start position:0% correct product count here that includes 00:02:14.760 --> 00:02:17.110 align:start position:0% correct product count here that includes all<00:02:15.000><c> of</c><00:02:15.080><c> your</c><00:02:15.200><c> variant</c><00:02:15.640><c> SKUs.</c><00:02:16.680><c> Once</c><00:02:17.000><c> you've</c> 00:02:17.110 --> 00:02:17.120 align:start position:0% all of your variant SKUs. Once you've 00:02:17.120 --> 00:02:18.590 align:start position:0% all of your variant SKUs. Once you've done<00:02:17.320><c> that</c><00:02:17.480><c> and</c><00:02:17.560><c> confirmed</c><00:02:17.959><c> that</c><00:02:18.160><c> yep,</c><00:02:18.440><c> that</c> 00:02:18.590 --> 00:02:18.600 align:start position:0% done that and confirmed that yep, that 00:02:18.600 --> 00:02:20.790 align:start position:0% done that and confirmed that yep, that product<00:02:18.959><c> count</c><00:02:19.240><c> looks</c><00:02:19.480><c> correct</c><00:02:19.840><c> to</c><00:02:19.920><c> me,</c><00:02:20.560><c> under</c> 00:02:20.790 --> 00:02:20.800 align:start position:0% product count looks correct to me, under 00:02:20.800 --> 00:02:23.150 align:start position:0% product count looks correct to me, under marketing,<00:02:21.440><c> click</c><00:02:21.680><c> on</c><00:02:21.840><c> add</c><00:02:22.000><c> campaigns,</c><00:02:23.040><c> and</c> 00:02:23.150 --> 00:02:23.160 align:start position:0% marketing, click on add campaigns, and 00:02:23.160 --> 00:02:24.550 align:start position:0% marketing, click on add campaigns, and then<00:02:23.240><c> we</c><00:02:23.320><c> want</c><00:02:23.480><c> to</c><00:02:23.560><c> make</c><00:02:23.720><c> sure</c><00:02:23.880><c> that</c><00:02:24.360><c> our</c> 00:02:24.550 --> 00:02:24.560 align:start position:0% then we want to make sure that our 00:02:24.560 --> 00:02:26.390 align:start position:0% then we want to make sure that our business<00:02:24.959><c> is</c><00:02:25.080><c> verified,</c><00:02:25.880><c> and</c><00:02:26.000><c> we've</c><00:02:26.120><c> also</c> 00:02:26.390 --> 00:02:26.400 align:start position:0% business is verified, and we've also 00:02:26.400 --> 00:02:28.550 align:start position:0% business is verified, and we've also linked<00:02:26.800><c> to</c><00:02:26.920><c> Google</c><00:02:27.240><c> Ads.</c><00:02:27.840><c> Now,</c><00:02:28.000><c> once</c><00:02:28.280><c> that's</c> 00:02:28.550 --> 00:02:28.560 align:start position:0% linked to Google Ads. Now, once that's 00:02:28.560 --> 00:02:30.270 align:start position:0% linked to Google Ads. Now, once that's done,<00:02:29.280><c> we're</c><00:02:29.360><c> nearly</c><00:02:29.600><c> finished.</c><00:02:30.040><c> We</c><00:02:30.120><c> just</c> 00:02:30.270 --> 00:02:30.280 align:start position:0% done, we're nearly finished. We just 00:02:30.280 --> 00:02:31.910 align:start position:0% done, we're nearly finished. We just need<00:02:30.440><c> to</c><00:02:30.520><c> go</c><00:02:30.640><c> to</c><00:02:30.760><c> products</c><00:02:31.080><c> and</c><00:02:31.240><c> store</c><00:02:31.800><c> and</c> 00:02:31.910 --> 00:02:31.920 align:start position:0% need to go to products and store and 00:02:31.920 --> 00:02:34.310 align:start position:0% need to go to products and store and click<00:02:32.200><c> shopping</c><00:02:32.880><c> shipping</c><00:02:33.200><c> and</c><00:02:33.360><c> returns,</c><00:02:34.200><c> and</c> 00:02:34.310 --> 00:02:34.320 align:start position:0% click shopping shipping and returns, and 00:02:34.320 --> 00:02:35.430 align:start position:0% click shopping shipping and returns, and make<00:02:34.440><c> sure</c><00:02:34.600><c> that</c><00:02:34.720><c> all</c><00:02:34.920><c> of</c><00:02:35.000><c> our</c><00:02:35.160><c> shipping</c> 00:02:35.430 --> 00:02:35.440 align:start position:0% make sure that all of our shipping 00:02:35.440 --> 00:02:37.630 align:start position:0% make sure that all of our shipping policies<00:02:35.920><c> and</c><00:02:36.000><c> return</c><00:02:36.320><c> policies</c><00:02:37.120><c> not</c><00:02:37.360><c> only</c> 00:02:37.630 --> 00:02:37.640 align:start position:0% policies and return policies not only 00:02:37.640 --> 00:02:39.510 align:start position:0% policies and return policies not only are<00:02:37.840><c> populated,</c><00:02:38.680><c> but</c><00:02:38.800><c> they're</c><00:02:38.920><c> correct</c><00:02:39.440><c> and</c> 00:02:39.510 --> 00:02:39.520 align:start position:0% are populated, but they're correct and 00:02:39.520 --> 00:02:41.110 align:start position:0% are populated, but they're correct and they<00:02:39.680><c> match</c><00:02:40.000><c> what</c><00:02:40.440><c> what</c><00:02:40.680><c> Google</c><00:02:41.000><c> will</c> 00:02:41.110 --> 00:02:41.120 align:start position:0% they match what what Google will 00:02:41.120 --> 00:02:43.470 align:start position:0% they match what what Google will eventually<00:02:41.560><c> crawl</c><00:02:42.000><c> and</c><00:02:42.160><c> find</c><00:02:42.520><c> on</c><00:02:42.720><c> our</c><00:02:43.240><c> on</c><00:02:43.360><c> our</c> 00:02:43.470 --> 00:02:43.480 align:start position:0% eventually crawl and find on our on our 00:02:43.480 --> 00:02:45.949 align:start position:0% eventually crawl and find on our on our website.<00:02:44.560><c> Now,</c><00:02:44.840><c> once</c><00:02:45.120><c> that's</c><00:02:45.400><c> done,</c><00:02:45.760><c> we</c><00:02:45.840><c> can</c> 00:02:45.949 --> 00:02:45.959 align:start position:0% website. Now, once that's done, we can 00:02:45.959 --> 00:02:48.030 align:start position:0% website. Now, once that's done, we can go<00:02:46.080><c> ahead</c><00:02:46.400><c> and</c><00:02:46.560><c> get</c><00:02:46.800><c> into</c><00:02:47.160><c> some</c><00:02:47.360><c> of</c><00:02:47.720><c> the</c><00:02:47.800><c> more</c> 00:02:48.030 --> 00:02:48.040 align:start position:0% go ahead and get into some of the more 00:02:48.040 --> 00:02:50.390 align:start position:0% go ahead and get into some of the more fun<00:02:48.240><c> bits,</c><00:02:48.880><c> which</c><00:02:49.120><c> is</c><00:02:49.440><c> closer</c><00:02:49.920><c> to</c><00:02:50.040><c> campaign</c> 00:02:50.390 --> 00:02:50.400 align:start position:0% fun bits, which is closer to campaign 00:02:50.400 --> 00:02:51.830 align:start position:0% fun bits, which is closer to campaign buildout,<00:02:50.800><c> but</c><00:02:50.920><c> this</c><00:02:51.040><c> is</c><00:02:51.160><c> still</c><00:02:51.440><c> checking</c> 00:02:51.830 --> 00:02:51.840 align:start position:0% buildout, but this is still checking 00:02:51.840 --> 00:02:53.270 align:start position:0% buildout, but this is still checking your<00:02:51.959><c> Google</c><00:02:52.280><c> Ads</c><00:02:52.440><c> performance.</c><00:02:52.959><c> Now,</c><00:02:53.120><c> what</c> 00:02:53.270 --> 00:02:53.280 align:start position:0% your Google Ads performance. Now, what 00:02:53.280 --> 00:02:55.110 align:start position:0% your Google Ads performance. Now, what we're<00:02:53.360><c> doing</c><00:02:53.600><c> here</c><00:02:54.040><c> is</c><00:02:54.200><c> checking</c><00:02:54.640><c> that</c><00:02:54.920><c> your</c> 00:02:55.110 --> 00:02:55.120 align:start position:0% we're doing here is checking that your 00:02:55.120 --> 00:02:57.830 align:start position:0% we're doing here is checking that your conversion<00:02:55.720><c> tracking</c><00:02:56.520><c> is</c><00:02:56.720><c> set</c><00:02:56.920><c> up</c><00:02:57.040><c> correctly</c> 00:02:57.830 --> 00:02:57.840 align:start position:0% conversion tracking is set up correctly 00:02:57.840 --> 00:02:58.830 align:start position:0% conversion tracking is set up correctly to<00:02:57.920><c> make</c><00:02:58.080><c> sure</c><00:02:58.200><c> that</c><00:02:58.320><c> we're</c><00:02:58.440><c> going</c><00:02:58.640><c> to</c><00:02:58.720><c> be</c> 00:02:58.830 --> 00:02:58.840 align:start position:0% to make sure that we're going to be 00:02:58.840 --> 00:03:01.949 align:start position:0% to make sure that we're going to be populating<00:02:59.480><c> Google</c><00:03:00.200><c> with</c><00:03:00.360><c> the</c><00:03:00.480><c> correct</c><00:03:00.800><c> data.</c> 00:03:01.949 --> 00:03:01.959 align:start position:0% populating Google with the correct data. 00:03:01.959 --> 00:03:04.070 align:start position:0% populating Google with the correct data. To<00:03:02.040><c> do</c><00:03:02.200><c> so,</c><00:03:02.800><c> go</c><00:03:02.920><c> to</c><00:03:03.080><c> goals</c><00:03:03.519><c> on</c><00:03:03.640><c> the</c><00:03:03.720><c> left-hand</c> 00:03:04.070 --> 00:03:04.080 align:start position:0% To do so, go to goals on the left-hand 00:03:04.080 --> 00:03:06.350 align:start position:0% To do so, go to goals on the left-hand side,<00:03:04.640><c> click</c><00:03:04.840><c> conversions,</c><00:03:05.959><c> then</c><00:03:06.120><c> click</c> 00:03:06.350 --> 00:03:06.360 align:start position:0% side, click conversions, then click 00:03:06.360 --> 00:03:07.630 align:start position:0% side, click conversions, then click summary. 00:03:07.630 --> 00:03:07.640 align:start position:0% summary. 00:03:07.640 --> 00:03:09.870 align:start position:0% summary. And<00:03:07.760><c> what</c><00:03:07.920><c> we're</c><00:03:08.040><c> looking</c><00:03:08.320><c> for</c><00:03:08.519><c> here</c><00:03:09.160><c> is</c><00:03:09.440><c> one</c> 00:03:09.870 --> 00:03:09.880 align:start position:0% And what we're looking for here is one 00:03:09.880 --> 00:03:12.110 align:start position:0% And what we're looking for here is one primary<00:03:10.440><c> purchase</c><00:03:10.840><c> conversion</c><00:03:11.360><c> action.</c><00:03:12.000><c> So,</c> 00:03:12.110 --> 00:03:12.120 align:start position:0% primary purchase conversion action. So, 00:03:12.120 --> 00:03:13.710 align:start position:0% primary purchase conversion action. So, you<00:03:12.160><c> can</c><00:03:12.320><c> see</c><00:03:12.519><c> here</c><00:03:12.959><c> in</c><00:03:13.040><c> this</c><00:03:13.200><c> example,</c><00:03:13.600><c> we</c> 00:03:13.710 --> 00:03:13.720 align:start position:0% you can see here in this example, we 00:03:13.720 --> 00:03:15.430 align:start position:0% you can see here in this example, we have<00:03:13.920><c> one</c><00:03:14.200><c> primary</c><00:03:14.680><c> conversion</c><00:03:15.160><c> action.</c> 00:03:15.430 --> 00:03:15.440 align:start position:0% have one primary conversion action. 00:03:15.440 --> 00:03:17.710 align:start position:0% have one primary conversion action. Perfect.<00:03:15.880><c> If</c><00:03:16.000><c> you</c><00:03:16.120><c> do</c><00:03:16.360><c> have</c><00:03:16.560><c> multiple,</c><00:03:17.680><c> you</c> 00:03:17.710 --> 00:03:17.720 align:start position:0% Perfect. If you do have multiple, you 00:03:17.720 --> 00:03:19.190 align:start position:0% Perfect. If you do have multiple, you want<00:03:17.880><c> to</c><00:03:17.959><c> choose</c><00:03:18.239><c> the</c><00:03:18.360><c> one</c><00:03:18.640><c> if</c><00:03:18.760><c> you</c><00:03:18.840><c> have</c><00:03:19.000><c> got</c> 00:03:19.190 --> 00:03:19.200 align:start position:0% want to choose the one if you have got 00:03:19.200 --> 00:03:21.190 align:start position:0% want to choose the one if you have got data<00:03:19.480><c> already</c><00:03:19.720><c> going</c><00:03:19.959><c> through,</c><00:03:20.680><c> you</c><00:03:20.840><c> want</c><00:03:21.120><c> to</c> 00:03:21.190 --> 00:03:21.200 align:start position:0% data already going through, you want to 00:03:21.200 --> 00:03:22.509 align:start position:0% data already going through, you want to choose<00:03:21.480><c> the</c><00:03:21.560><c> one</c><00:03:21.760><c> that's</c><00:03:21.920><c> got</c><00:03:22.040><c> the</c><00:03:22.160><c> most</c> 00:03:22.509 --> 00:03:22.519 align:start position:0% choose the one that's got the most 00:03:22.519 --> 00:03:24.190 align:start position:0% choose the one that's got the most accurate<00:03:22.920><c> representation</c><00:03:23.640><c> of</c><00:03:23.720><c> the</c><00:03:23.840><c> revenue</c> 00:03:24.190 --> 00:03:24.200 align:start position:0% accurate representation of the revenue 00:03:24.200 --> 00:03:26.310 align:start position:0% accurate representation of the revenue being<00:03:24.440><c> generated.</c><00:03:25.400><c> So,</c><00:03:25.519><c> if</c><00:03:25.680><c> you</c><00:03:25.800><c> have</c><00:03:26.160><c> if</c> 00:03:26.310 --> 00:03:26.320 align:start position:0% being generated. So, if you have if 00:03:26.320 --> 00:03:27.710 align:start position:0% being generated. So, if you have if you've<00:03:26.440><c> generated</c><00:03:26.959><c> a</c><00:03:27.000><c> thousand</c><00:03:27.480><c> over</c><00:03:27.640><c> the</c> 00:03:27.710 --> 00:03:27.720 align:start position:0% you've generated a thousand over the 00:03:27.720 --> 00:03:30.070 align:start position:0% you've generated a thousand over the last<00:03:27.920><c> 30</c><00:03:28.239><c> days,</c><00:03:28.959><c> and</c><00:03:29.160><c> this</c><00:03:29.480><c> and</c><00:03:29.720><c> and</c><00:03:29.840><c> it's</c><00:03:29.959><c> all</c> 00:03:30.070 --> 00:03:30.080 align:start position:0% last 30 days, and this and and it's all 00:03:30.080 --> 00:03:31.630 align:start position:0% last 30 days, and this and and it's all been<00:03:30.239><c> through</c><00:03:30.480><c> Google,</c><00:03:31.160><c> and</c><00:03:31.320><c> one</c><00:03:31.480><c> of</c><00:03:31.560><c> the</c> 00:03:31.630 --> 00:03:31.640 align:start position:0% been through Google, and one of the 00:03:31.640 --> 00:03:33.630 align:start position:0% been through Google, and one of the purchase<00:03:32.040><c> actions</c><00:03:32.400><c> says</c><00:03:32.600><c> 750</c><00:03:33.120><c> and</c><00:03:33.239><c> one</c><00:03:33.400><c> says</c><00:03:33.600><c> a</c> 00:03:33.630 --> 00:03:33.640 align:start position:0% purchase actions says 750 and one says a 00:03:33.640 --> 00:03:35.550 align:start position:0% purchase actions says 750 and one says a thousand,<00:03:34.239><c> you</c><00:03:34.320><c> want</c><00:03:34.519><c> to</c><00:03:34.640><c> set</c><00:03:34.920><c> the</c><00:03:35.040><c> one</c><00:03:35.400><c> that</c> 00:03:35.550 --> 00:03:35.560 align:start position:0% thousand, you want to set the one that 00:03:35.560 --> 00:03:38.150 align:start position:0% thousand, you want to set the one that says<00:03:35.920><c> a</c><00:03:36.000><c> thousand</c><00:03:37.040><c> to</c><00:03:37.360><c> the</c><00:03:37.480><c> primary</c><00:03:37.880><c> because</c> 00:03:38.150 --> 00:03:38.160 align:start position:0% says a thousand to the primary because 00:03:38.160 --> 00:03:40.030 align:start position:0% says a thousand to the primary because that's<00:03:38.400><c> the</c><00:03:38.519><c> most</c><00:03:38.760><c> accurate</c><00:03:39.200><c> one.</c><00:03:39.840><c> Then</c><00:03:39.959><c> you</c> 00:03:40.030 --> 00:03:40.040 align:start position:0% that's the most accurate one. Then you 00:03:40.040 --> 00:03:41.750 align:start position:0% that's the most accurate one. Then you want<00:03:40.160><c> to</c><00:03:40.239><c> set</c><00:03:40.360><c> the</c><00:03:40.440><c> second</c><00:03:40.920><c> one</c><00:03:41.120><c> to</c><00:03:41.320><c> secondary,</c> 00:03:41.750 --> 00:03:41.760 align:start position:0% want to set the second one to secondary, 00:03:41.760 --> 00:03:43.150 align:start position:0% want to set the second one to secondary, and<00:03:41.880><c> to</c><00:03:41.959><c> do</c><00:03:42.120><c> so,</c><00:03:42.560><c> you</c><00:03:42.680><c> click</c><00:03:42.880><c> into</c><00:03:43.080><c> the</c> 00:03:43.150 --> 00:03:43.160 align:start position:0% and to do so, you click into the 00:03:43.160 --> 00:03:44.790 align:start position:0% and to do so, you click into the purchase<00:03:43.560><c> action.</c> 00:03:44.790 --> 00:03:44.800 align:start position:0% purchase action. 00:03:44.800 --> 00:03:47.390 align:start position:0% purchase action. You<00:03:45.040><c> click</c><00:03:45.360><c> edit</c><00:03:45.560><c> settings,</c> 00:03:47.390 --> 00:03:47.400 align:start position:0% You click edit settings, 00:03:47.400 --> 00:03:48.990 align:start position:0% You click edit settings, and<00:03:47.480><c> then</c><00:03:47.680><c> under</c><00:03:47.959><c> action</c><00:03:48.320><c> optimization,</c> 00:03:48.990 --> 00:03:49.000 align:start position:0% and then under action optimization, 00:03:49.000 --> 00:03:51.470 align:start position:0% and then under action optimization, change<00:03:49.239><c> from</c><00:03:49.400><c> primary</c><00:03:49.840><c> to</c><00:03:50.000><c> secondary</c><00:03:50.959><c> and</c><00:03:51.080><c> hit</c> 00:03:51.470 --> 00:03:51.480 align:start position:0% change from primary to secondary and hit 00:03:51.480 --> 00:03:53.790 align:start position:0% change from primary to secondary and hit save.<00:03:52.480><c> Now,</c><00:03:52.720><c> you</c><00:03:52.920><c> might</c><00:03:53.080><c> notice</c><00:03:53.480><c> that</c><00:03:53.680><c> you</c> 00:03:53.790 --> 00:03:53.800 align:start position:0% save. Now, you might notice that you 00:03:53.800 --> 00:03:56.310 align:start position:0% save. Now, you might notice that you have<00:03:54.200><c> other</c><00:03:54.840><c> conversion</c><00:03:55.360><c> actions</c><00:03:55.680><c> here,</c><00:03:56.040><c> same</c> 00:03:56.310 --> 00:03:56.320 align:start position:0% have other conversion actions here, same 00:03:56.320 --> 00:03:57.950 align:start position:0% have other conversion actions here, same as<00:03:56.520><c> this</c><00:03:56.720><c> example.</c> 00:03:57.950 --> 00:03:57.960 align:start position:0% as this example. 00:03:57.960 --> 00:04:00.110 align:start position:0% as this example. Your<00:03:58.240><c> add</c><00:03:58.400><c> to</c><00:03:58.520><c> cart</c><00:03:59.000><c> and</c><00:03:59.200><c> begin</c><00:03:59.520><c> checkout,</c> 00:04:00.110 --> 00:04:00.120 align:start position:0% Your add to cart and begin checkout, 00:04:00.120 --> 00:04:01.510 align:start position:0% Your add to cart and begin checkout, every<00:04:00.400><c> single</c><00:04:00.760><c> one</c><00:04:00.920><c> should</c><00:04:01.040><c> be</c><00:04:01.160><c> set</c><00:04:01.440><c> to</c> 00:04:01.510 --> 00:04:01.520 align:start position:0% every single one should be set to 00:04:01.520 --> 00:04:02.870 align:start position:0% every single one should be set to secondary,<00:04:02.000><c> and</c><00:04:02.080><c> this</c><00:04:02.240><c> makes</c><00:04:02.440><c> sure</c><00:04:02.640><c> that</c> 00:04:02.870 --> 00:04:02.880 align:start position:0% secondary, and this makes sure that 00:04:02.880 --> 00:04:05.870 align:start position:0% secondary, and this makes sure that Google<00:04:03.200><c> doesn't</c><00:04:03.520><c> consider</c><00:04:04.520><c> the</c><00:04:05.160><c> revenue</c><00:04:05.680><c> and</c> 00:04:05.870 --> 00:04:05.880 align:start position:0% Google doesn't consider the revenue and 00:04:05.880 --> 00:04:07.430 align:start position:0% Google doesn't consider the revenue and the<00:04:06.040><c> actions</c><00:04:06.480><c> that</c><00:04:06.600><c> are</c><00:04:06.680><c> being</c><00:04:06.880><c> completed</c> 00:04:07.430 --> 00:04:07.440 align:start position:0% the actions that are being completed 00:04:07.440 --> 00:04:09.630 align:start position:0% the actions that are being completed with<00:04:07.760><c> within</c><00:04:08.080><c> these</c><00:04:08.360><c> categorizations.</c><00:04:09.240><c> So,</c> 00:04:09.630 --> 00:04:09.640 align:start position:0% with within these categorizations. So, 00:04:09.640 --> 00:04:11.030 align:start position:0% with within these categorizations. So, people<00:04:09.920><c> adding</c><00:04:10.200><c> to</c><00:04:10.320><c> carts</c><00:04:10.560><c> and</c><00:04:10.680><c> beginning</c> 00:04:11.030 --> 00:04:11.040 align:start position:0% people adding to carts and beginning 00:04:11.040 --> 00:04:12.510 align:start position:0% people adding to carts and beginning checkout,<00:04:11.840><c> we</c><00:04:11.959><c> don't</c><00:04:12.120><c> want</c><00:04:12.240><c> them</c><00:04:12.400><c> to</c> 00:04:12.510 --> 00:04:12.520 align:start position:0% checkout, we don't want them to 00:04:12.520 --> 00:04:14.750 align:start position:0% checkout, we don't want them to influence<00:04:13.000><c> the</c><00:04:13.120><c> bidding.</c><00:04:13.840><c> So,</c><00:04:14.000><c> we</c><00:04:14.360><c> we</c><00:04:14.520><c> only</c> 00:04:14.750 --> 00:04:14.760 align:start position:0% influence the bidding. So, we we only 00:04:14.760 --> 00:04:17.110 align:start position:0% influence the bidding. So, we we only want<00:04:15.040><c> purchases</c><00:04:15.600><c> to</c><00:04:15.720><c> influence</c><00:04:16.640><c> the</c><00:04:16.799><c> bidding</c> 00:04:17.110 --> 00:04:17.120 align:start position:0% want purchases to influence the bidding 00:04:17.120 --> 00:04:20.310 align:start position:0% want purchases to influence the bidding for<00:04:17.280><c> our</c><00:04:17.359><c> PMax</c><00:04:17.799><c> campaign.</c><00:04:18.840><c> Your</c><00:04:19.560><c> phone</c><00:04:19.840><c> call</c> 00:04:20.310 --> 00:04:20.320 align:start position:0% for our PMax campaign. Your phone call 00:04:20.320 --> 00:04:23.710 align:start position:0% for our PMax campaign. Your phone call and<00:04:20.600><c> any</c><00:04:20.799><c> sort</c><00:04:21.079><c> of</c><00:04:21.239><c> personal</c><00:04:22.000><c> in-person</c> 00:04:23.710 --> 00:04:23.720 align:start position:0% and any sort of personal in-person 00:04:23.720 --> 00:04:25.710 align:start position:0% and any sort of personal in-person almost<00:04:24.080><c> lead</c><00:04:24.240><c> generation</c><00:04:24.919><c> actions</c><00:04:25.360><c> can</c><00:04:25.560><c> be</c> 00:04:25.710 --> 00:04:25.720 align:start position:0% almost lead generation actions can be 00:04:25.720 --> 00:04:28.790 align:start position:0% almost lead generation actions can be let<00:04:26.560><c> left</c><00:04:27.400><c> as</c><00:04:27.800><c> primary</c><00:04:28.200><c> because</c><00:04:28.440><c> this</c><00:04:28.640><c> won't</c> 00:04:28.790 --> 00:04:28.800 align:start position:0% let left as primary because this won't 00:04:28.800 --> 00:04:30.230 align:start position:0% let left as primary because this won't affect<00:04:29.080><c> the</c><00:04:29.160><c> PMax</c><00:04:29.560><c> campaign</c><00:04:29.960><c> when</c><00:04:30.080><c> we're</c> 00:04:30.230 --> 00:04:30.240 align:start position:0% affect the PMax campaign when we're 00:04:30.240 --> 00:04:32.270 align:start position:0% affect the PMax campaign when we're running<00:04:30.520><c> for</c><00:04:30.880><c> a</c><00:04:31.040><c> purchase</c> 00:04:32.270 --> 00:04:32.280 align:start position:0% running for a purchase 00:04:32.280 --> 00:04:33.790 align:start position:0% running for a purchase a<00:04:32.360><c> purchase</c><00:04:32.760><c> campaign.</c> 00:04:33.790 --> 00:04:33.800 align:start position:0% a purchase campaign. 00:04:33.800 --> 00:04:36.030 align:start position:0% a purchase campaign. So,<00:04:34.440><c> now</c><00:04:34.680><c> that</c><00:04:34.800><c> you've</c><00:04:34.919><c> checked</c> 00:04:36.030 --> 00:04:36.040 align:start position:0% So, now that you've checked 00:04:36.040 --> 00:04:37.430 align:start position:0% So, now that you've checked and<00:04:36.120><c> you've</c><00:04:36.280><c> got</c><00:04:36.680><c> all</c><00:04:36.760><c> you</c><00:04:36.880><c> should</c><00:04:37.080><c> do,</c><00:04:37.320><c> you</c> 00:04:37.430 --> 00:04:37.440 align:start position:0% and you've got all you should do, you 00:04:37.440 --> 00:04:39.350 align:start position:0% and you've got all you should do, you should<00:04:37.600><c> have</c><00:04:37.800><c> one</c><00:04:38.080><c> primary</c><00:04:38.840><c> conversion</c> 00:04:39.350 --> 00:04:39.360 align:start position:0% should have one primary conversion 00:04:39.360 --> 00:04:42.190 align:start position:0% should have one primary conversion action,<00:04:40.080><c> whether</c><00:04:40.280><c> it's</c><00:04:40.480><c> GA4</c><00:04:41.200><c> or</c><00:04:41.320><c> your</c><00:04:41.800><c> website</c> 00:04:42.190 --> 00:04:42.200 align:start position:0% action, whether it's GA4 or your website 00:04:42.200 --> 00:04:44.150 align:start position:0% action, whether it's GA4 or your website tag,<00:04:42.919><c> then</c><00:04:43.080><c> you</c><00:04:43.120><c> want</c><00:04:43.280><c> to</c><00:04:43.360><c> go</c><00:04:43.480><c> ahead</c><00:04:43.680><c> and</c><00:04:43.760><c> click</c> 00:04:44.150 --> 00:04:44.160 align:start position:0% tag, then you want to go ahead and click 00:04:44.160 --> 00:04:46.750 align:start position:0% tag, then you want to go ahead and click into<00:04:44.760><c> the</c><00:04:44.880><c> conversion</c><00:04:45.360><c> action</c><00:04:45.640><c> itself.</c><00:04:46.680><c> And</c> 00:04:46.750 --> 00:04:46.760 align:start position:0% into the conversion action itself. And 00:04:46.760 --> 00:04:48.510 align:start position:0% into the conversion action itself. And what<00:04:46.880><c> we</c><00:04:46.960><c> want</c><00:04:47.080><c> to</c><00:04:47.160><c> have</c><00:04:47.240><c> a</c><00:04:47.280><c> look</c><00:04:47.560><c> at</c><00:04:47.760><c> is</c><00:04:48.160><c> your</c> 00:04:48.510 --> 00:04:48.520 align:start position:0% what we want to have a look at is your 00:04:48.520 --> 00:04:49.590 align:start position:0% what we want to have a look at is your first<00:04:48.800><c> of</c><00:04:48.880><c> all,</c><00:04:49.000><c> your</c><00:04:49.160><c> click-through</c> 00:04:49.590 --> 00:04:49.600 align:start position:0% first of all, your click-through 00:04:49.600 --> 00:04:51.950 align:start position:0% first of all, your click-through conversion<00:04:50.080><c> window,</c><00:04:50.520><c> engaged</c><00:04:51.680><c> view</c> 00:04:51.950 --> 00:04:51.960 align:start position:0% conversion window, engaged view 00:04:51.960 --> 00:04:53.630 align:start position:0% conversion window, engaged view conversion<00:04:52.280><c> window,</c><00:04:52.640><c> and</c><00:04:52.840><c> your</c><00:04:53.000><c> view-through</c> 00:04:53.630 --> 00:04:53.640 align:start position:0% conversion window, and your view-through 00:04:53.640 --> 00:04:55.630 align:start position:0% conversion window, and your view-through conversion<00:04:54.200><c> window.</c><00:04:54.880><c> Now,</c><00:04:55.000><c> what</c><00:04:55.120><c> this</c><00:04:55.320><c> means</c> 00:04:55.630 --> 00:04:55.640 align:start position:0% conversion window. Now, what this means 00:04:55.640 --> 00:04:57.909 align:start position:0% conversion window. Now, what this means is<00:04:55.960><c> your</c><00:04:56.320><c> click-through</c><00:04:56.720><c> conversion</c><00:04:57.160><c> window</c> 00:04:57.909 --> 00:04:57.919 align:start position:0% is your click-through conversion window 00:04:57.919 --> 00:05:00.670 align:start position:0% is your click-through conversion window is<00:04:58.200><c> the</c><00:04:58.360><c> time</c><00:04:58.760><c> after</c><00:04:59.240><c> a</c><00:04:59.320><c> click</c><00:04:59.960><c> that</c><00:05:00.360><c> a</c> 00:05:00.670 --> 00:05:00.680 align:start position:0% is the time after a click that a 00:05:00.680 --> 00:05:02.710 align:start position:0% is the time after a click that a purchase<00:05:01.040><c> is</c><00:05:01.200><c> then</c><00:05:01.440><c> credited</c><00:05:02.160><c> to</c><00:05:02.280><c> one</c><00:05:02.400><c> of</c><00:05:02.480><c> your</c> 00:05:02.710 --> 00:05:02.720 align:start position:0% purchase is then credited to one of your 00:05:02.720 --> 00:05:05.470 align:start position:0% purchase is then credited to one of your ads.<00:05:03.360><c> So,</c><00:05:03.840><c> the</c><00:05:03.960><c> typical</c><00:05:04.320><c> standard</c><00:05:04.840><c> process</c><00:05:05.280><c> is</c> 00:05:05.470 --> 00:05:05.480 align:start position:0% ads. So, the typical standard process is 00:05:05.480 --> 00:05:08.590 align:start position:0% ads. So, the typical standard process is 30<00:05:05.840><c> days,</c><00:05:06.520><c> but</c><00:05:06.880><c> if</c><00:05:07.080><c> you</c><00:05:07.240><c> have</c><00:05:07.800><c> um</c><00:05:08.320><c> higher</c> 00:05:08.590 --> 00:05:08.600 align:start position:0% 30 days, but if you have um higher 00:05:08.600 --> 00:05:10.710 align:start position:0% 30 days, but if you have um higher ticket<00:05:09.000><c> or</c><00:05:09.080><c> more</c><00:05:09.320><c> considered</c><00:05:09.800><c> purchases,</c> 00:05:10.710 --> 00:05:10.720 align:start position:0% ticket or more considered purchases, 00:05:10.720 --> 00:05:12.630 align:start position:0% ticket or more considered purchases, then<00:05:10.880><c> that</c><00:05:11.040><c> should</c><00:05:11.240><c> look</c><00:05:11.600><c> at</c><00:05:11.840><c> being</c><00:05:12.040><c> extended</c> 00:05:12.630 --> 00:05:12.640 align:start position:0% then that should look at being extended 00:05:12.640 --> 00:05:14.790 align:start position:0% then that should look at being extended potentially<00:05:13.080><c> to</c><00:05:13.200><c> 45</c><00:05:13.760><c> days,</c><00:05:14.000><c> 60</c><00:05:14.280><c> days,</c><00:05:14.520><c> 90</c> 00:05:14.790 --> 00:05:14.800 align:start position:0% potentially to 45 days, 60 days, 90 00:05:14.800 --> 00:05:17.070 align:start position:0% potentially to 45 days, 60 days, 90 days,<00:05:15.040><c> depends</c><00:05:15.360><c> on</c><00:05:15.440><c> how</c><00:05:15.640><c> much</c><00:05:16.560><c> higher</c><00:05:16.880><c> that</c> 00:05:17.070 --> 00:05:17.080 align:start position:0% days, depends on how much higher that 00:05:17.080 --> 00:05:18.909 align:start position:0% days, depends on how much higher that ticket<00:05:17.360><c> price</c><00:05:17.680><c> of</c><00:05:17.800><c> the</c><00:05:17.960><c> item</c><00:05:18.240><c> is,</c><00:05:18.560><c> and</c><00:05:18.680><c> also</c> 00:05:18.909 --> 00:05:18.919 align:start position:0% ticket price of the item is, and also 00:05:18.919 --> 00:05:20.630 align:start position:0% ticket price of the item is, and also how<00:05:19.040><c> much</c><00:05:19.200><c> of</c><00:05:19.280><c> a</c><00:05:19.360><c> considered</c><00:05:20.000><c> purchase</c><00:05:20.480><c> that</c> 00:05:20.630 --> 00:05:20.640 align:start position:0% how much of a considered purchase that 00:05:20.640 --> 00:05:21.950 align:start position:0% how much of a considered purchase that is,<00:05:20.800><c> you</c><00:05:20.880><c> know,</c><00:05:21.480><c> if</c><00:05:21.520><c> you're</c><00:05:21.640><c> selling</c> 00:05:21.950 --> 00:05:21.960 align:start position:0% is, you know, if you're selling 00:05:21.960 --> 00:05:23.870 align:start position:0% is, you know, if you're selling furniture<00:05:22.400><c> or</c><00:05:22.480><c> high-end</c><00:05:22.840><c> jewelry,</c><00:05:23.560><c> it</c><00:05:23.680><c> might</c> 00:05:23.870 --> 00:05:23.880 align:start position:0% furniture or high-end jewelry, it might 00:05:23.880 --> 00:05:26.310 align:start position:0% furniture or high-end jewelry, it might take<00:05:24.200><c> 45,</c><00:05:24.919><c> 60,</c><00:05:25.280><c> 90</c><00:05:25.600><c> days</c><00:05:25.800><c> for</c><00:05:25.919><c> somebody</c><00:05:26.240><c> to</c> 00:05:26.310 --> 00:05:26.320 align:start position:0% take 45, 60, 90 days for somebody to 00:05:26.320 --> 00:05:27.870 align:start position:0% take 45, 60, 90 days for somebody to actually<00:05:26.600><c> make</c><00:05:26.880><c> that</c><00:05:27.040><c> decision</c><00:05:27.440><c> to</c><00:05:27.560><c> then</c><00:05:27.760><c> go</c> 00:05:27.870 --> 00:05:27.880 align:start position:0% actually make that decision to then go 00:05:27.880 --> 00:05:30.270 align:start position:0% actually make that decision to then go ahead<00:05:28.120><c> and</c><00:05:28.200><c> purchase.</c><00:05:28.680><c> They</c><00:05:28.800><c> might</c><00:05:29.040><c> click</c><00:05:30.040><c> 30</c> 00:05:30.270 --> 00:05:30.280 align:start position:0% ahead and purchase. They might click 30 00:05:30.280 --> 00:05:31.630 align:start position:0% ahead and purchase. They might click 30 days<00:05:30.520><c> ago,</c> 00:05:31.630 --> 00:05:31.640 align:start position:0% days ago, 00:05:31.640 --> 00:05:33.550 align:start position:0% days ago, but<00:05:31.760><c> they</c><00:05:31.840><c> might</c><00:05:32.000><c> purchase</c><00:05:32.720><c> 60</c><00:05:33.040><c> days</c><00:05:33.280><c> later.</c> 00:05:33.550 --> 00:05:33.560 align:start position:0% but they might purchase 60 days later. 00:05:33.560 --> 00:05:36.190 align:start position:0% but they might purchase 60 days later. So,<00:05:33.720><c> what</c><00:05:33.880><c> happens</c><00:05:34.200><c> is,</c><00:05:35.000><c> um</c><00:05:35.400><c> if</c><00:05:35.720><c> you</c><00:05:35.840><c> do</c><00:05:36.040><c> have</c> 00:05:36.190 --> 00:05:36.200 align:start position:0% So, what happens is, um if you do have 00:05:36.200 --> 00:05:38.390 align:start position:0% So, what happens is, um if you do have this<00:05:36.360><c> set</c><00:05:36.560><c> to</c><00:05:36.640><c> 30,</c><00:05:37.000><c> if</c><00:05:37.120><c> somebody</c><00:05:37.440><c> clicks</c> 00:05:38.390 --> 00:05:38.400 align:start position:0% this set to 30, if somebody clicks 00:05:38.400 --> 00:05:40.950 align:start position:0% this set to 30, if somebody clicks today,<00:05:39.240><c> then</c><00:05:39.400><c> in</c><00:05:39.520><c> 31</c><00:05:40.120><c> days</c><00:05:40.360><c> time,</c><00:05:40.600><c> if</c><00:05:40.720><c> that's</c> 00:05:40.950 --> 00:05:40.960 align:start position:0% today, then in 31 days time, if that's 00:05:40.960 --> 00:05:43.110 align:start position:0% today, then in 31 days time, if that's when<00:05:41.080><c> they</c><00:05:41.160><c> decide</c><00:05:41.520><c> to</c><00:05:41.600><c> purchase,</c><00:05:42.480><c> then</c><00:05:42.960><c> the</c> 00:05:43.110 --> 00:05:43.120 align:start position:0% when they decide to purchase, then the 00:05:43.120 --> 00:05:45.750 align:start position:0% when they decide to purchase, then the campaign<00:05:43.640><c> that</c><00:05:44.160><c> actually</c><00:05:45.040><c> resulted</c><00:05:45.520><c> in</c><00:05:45.600><c> that</c> 00:05:45.750 --> 00:05:45.760 align:start position:0% campaign that actually resulted in that 00:05:45.760 --> 00:05:47.590 align:start position:0% campaign that actually resulted in that click<00:05:46.000><c> happening</c><00:05:46.440><c> will</c><00:05:46.600><c> not</c><00:05:46.760><c> be</c><00:05:47.080><c> accredited</c> 00:05:47.590 --> 00:05:47.600 align:start position:0% click happening will not be accredited 00:05:47.600 --> 00:05:48.950 align:start position:0% click happening will not be accredited for<00:05:47.800><c> that</c><00:05:47.960><c> purchase.</c><00:05:48.360><c> So,</c><00:05:48.440><c> we</c><00:05:48.560><c> want</c><00:05:48.720><c> to</c><00:05:48.800><c> make</c> 00:05:48.950 --> 00:05:48.960 align:start position:0% for that purchase. So, we want to make 00:05:48.960 --> 00:05:50.150 align:start position:0% for that purchase. So, we want to make sure,<00:05:49.120><c> especially</c><00:05:49.520><c> with</c><00:05:49.640><c> higher</c><00:05:49.840><c> ticket</c> 00:05:50.150 --> 00:05:50.160 align:start position:0% sure, especially with higher ticket 00:05:50.160 --> 00:05:51.710 align:start position:0% sure, especially with higher ticket items,<00:05:51.040><c> that</c><00:05:51.200><c> we're</c><00:05:51.320><c> getting</c><00:05:51.640><c> the</c> 00:05:51.710 --> 00:05:51.720 align:start position:0% items, that we're getting the 00:05:51.720 --> 00:05:53.430 align:start position:0% items, that we're getting the accreditation<00:05:52.360><c> that</c><00:05:52.440><c> the</c><00:05:52.560><c> ads</c><00:05:52.800><c> deserve.</c><00:05:53.400><c> You</c> 00:05:53.430 --> 00:05:53.440 align:start position:0% accreditation that the ads deserve. You 00:05:53.440 --> 00:05:55.070 align:start position:0% accreditation that the ads deserve. You know,<00:05:53.560><c> that</c><00:05:53.880><c> that</c><00:05:54.160><c> was</c><00:05:54.360><c> the</c><00:05:54.440><c> reason</c><00:05:54.760><c> why</c><00:05:54.920><c> they</c> 00:05:55.070 --> 00:05:55.080 align:start position:0% know, that that was the reason why they 00:05:55.080 --> 00:05:57.310 align:start position:0% know, that that was the reason why they purchased.<00:05:56.160><c> For</c><00:05:56.240><c> your</c><00:05:56.400><c> engaged</c><00:05:56.920><c> view,</c><00:05:57.160><c> that</c> 00:05:57.310 --> 00:05:57.320 align:start position:0% purchased. For your engaged view, that 00:05:57.320 --> 00:05:59.750 align:start position:0% purchased. For your engaged view, that is<00:05:57.400><c> a</c><00:05:57.440><c> time</c><00:05:57.840><c> after</c><00:05:58.560><c> a</c><00:05:58.640><c> viewer</c><00:05:58.920><c> watches</c><00:05:59.320><c> 10</c><00:05:59.520><c> plus</c> 00:05:59.750 --> 00:05:59.760 align:start position:0% is a time after a viewer watches 10 plus 00:05:59.760 --> 00:06:01.950 align:start position:0% is a time after a viewer watches 10 plus seconds<00:06:00.600><c> of</c><00:06:00.840><c> an</c><00:06:00.960><c> ad</c><00:06:01.200><c> and</c><00:06:01.320><c> then</c><00:06:01.520><c> goes</c><00:06:01.720><c> on</c><00:06:01.840><c> to</c> 00:06:01.950 --> 00:06:01.960 align:start position:0% seconds of an ad and then goes on to 00:06:01.960 --> 00:06:03.750 align:start position:0% seconds of an ad and then goes on to purchase.<00:06:02.400><c> So,</c><00:06:02.520><c> the</c><00:06:02.640><c> typical</c><00:06:03.080><c> engaged</c><00:06:03.600><c> view</c> 00:06:03.750 --> 00:06:03.760 align:start position:0% purchase. So, the typical engaged view 00:06:03.760 --> 00:06:06.590 align:start position:0% purchase. So, the typical engaged view conversion<00:06:04.200><c> window</c><00:06:04.800><c> is</c><00:06:04.960><c> 3</c><00:06:05.200><c> days.</c><00:06:06.000><c> Impulsive</c> 00:06:06.590 --> 00:06:06.600 align:start position:0% conversion window is 3 days. Impulsive 00:06:06.600 --> 00:06:09.150 align:start position:0% conversion window is 3 days. Impulsive buys,<00:06:06.960><c> so</c><00:06:07.160><c> maybe</c><00:06:07.480><c> lower</c><00:06:07.720><c> ticket</c><00:06:08.520><c> or</c><00:06:08.680><c> impulsive</c> 00:06:09.150 --> 00:06:09.160 align:start position:0% buys, so maybe lower ticket or impulsive 00:06:09.160 --> 00:06:11.150 align:start position:0% buys, so maybe lower ticket or impulsive buys<00:06:09.440><c> like</c><00:06:09.640><c> that,</c><00:06:09.920><c> they</c><00:06:10.120><c> can</c><00:06:10.400><c> be</c><00:06:10.520><c> reduced</c><00:06:10.920><c> to</c><00:06:11.000><c> 1</c> 00:06:11.150 --> 00:06:11.160 align:start position:0% buys like that, they can be reduced to 1 00:06:11.160 --> 00:06:13.350 align:start position:0% buys like that, they can be reduced to 1 day.<00:06:11.600><c> It</c><00:06:11.760><c> depends</c><00:06:12.120><c> on</c><00:06:12.240><c> your</c><00:06:12.320><c> products,</c><00:06:12.640><c> but</c><00:06:13.240><c> as</c> 00:06:13.350 --> 00:06:13.360 align:start position:0% day. It depends on your products, but as 00:06:13.360 --> 00:06:15.350 align:start position:0% day. It depends on your products, but as a<00:06:13.440><c> standard,</c><00:06:13.880><c> 3</c><00:06:14.080><c> days</c><00:06:14.440><c> should</c><00:06:14.720><c> be</c><00:06:14.840><c> more</c><00:06:15.120><c> than</c> 00:06:15.350 --> 00:06:15.360 align:start position:0% a standard, 3 days should be more than 00:06:15.360 --> 00:06:17.350 align:start position:0% a standard, 3 days should be more than enough<00:06:15.720><c> and</c><00:06:15.960><c> it</c><00:06:16.240><c> should</c><00:06:16.400><c> be</c><00:06:16.520><c> fine</c><00:06:16.760><c> for</c><00:06:16.920><c> most</c> 00:06:17.350 --> 00:06:17.360 align:start position:0% enough and it should be fine for most 00:06:17.360 --> 00:06:19.270 align:start position:0% enough and it should be fine for most the<00:06:17.480><c> majority</c><00:06:17.880><c> of</c><00:06:17.960><c> people</c><00:06:18.240><c> here.</c><00:06:18.440><c> 95%</c><00:06:19.200><c> of</c> 00:06:19.270 --> 00:06:19.280 align:start position:0% the majority of people here. 95% of 00:06:19.280 --> 00:06:21.390 align:start position:0% the majority of people here. 95% of people<00:06:19.600><c> should</c><00:06:19.800><c> be</c><00:06:19.919><c> 30</c><00:06:20.200><c> days,</c><00:06:20.840><c> 3</c><00:06:21.040><c> days,</c><00:06:21.320><c> and</c> 00:06:21.390 --> 00:06:21.400 align:start position:0% people should be 30 days, 3 days, and 00:06:21.400 --> 00:06:23.150 align:start position:0% people should be 30 days, 3 days, and then<00:06:21.520><c> also</c><00:06:21.880><c> 1.</c><00:06:22.600><c> Your</c><00:06:22.720><c> view-through</c> 00:06:23.150 --> 00:06:23.160 align:start position:0% then also 1. Your view-through 00:06:23.160 --> 00:06:25.030 align:start position:0% then also 1. Your view-through conversion<00:06:23.640><c> window</c><00:06:24.040><c> is</c><00:06:24.440><c> the</c><00:06:24.560><c> time</c><00:06:24.840><c> after</c> 00:06:25.030 --> 00:06:25.040 align:start position:0% conversion window is the time after 00:06:25.040 --> 00:06:26.510 align:start position:0% conversion window is the time after somebody<00:06:25.400><c> merely</c><00:06:25.680><c> sees</c><00:06:26.040><c> or</c><00:06:26.360><c> has</c><00:06:26.400><c> an</c> 00:06:26.510 --> 00:06:26.520 align:start position:0% somebody merely sees or has an 00:06:26.520 --> 00:06:28.110 align:start position:0% somebody merely sees or has an impression<00:06:27.000><c> on</c><00:06:27.120><c> an</c><00:06:27.240><c> ad,</c><00:06:27.480><c> doesn't</c><00:06:27.760><c> click,</c> 00:06:28.110 --> 00:06:28.120 align:start position:0% impression on an ad, doesn't click, 00:06:28.120 --> 00:06:29.630 align:start position:0% impression on an ad, doesn't click, doesn't<00:06:28.400><c> watch,</c><00:06:29.120><c> but</c><00:06:29.280><c> just</c><00:06:29.440><c> has</c><00:06:29.560><c> an</c> 00:06:29.630 --> 00:06:29.640 align:start position:0% doesn't watch, but just has an 00:06:29.640 --> 00:06:31.390 align:start position:0% doesn't watch, but just has an impression<00:06:30.120><c> and</c><00:06:30.240><c> then</c><00:06:30.440><c> goes</c><00:06:30.680><c> on</c><00:06:30.800><c> to</c><00:06:30.919><c> purchase</c> 00:06:31.390 --> 00:06:31.400 align:start position:0% impression and then goes on to purchase 00:06:31.400 --> 00:06:32.550 align:start position:0% impression and then goes on to purchase purchase. 00:06:32.550 --> 00:06:32.560 align:start position:0% purchase. 00:06:32.560 --> 00:06:34.110 align:start position:0% purchase. We<00:06:32.680><c> normally</c><00:06:33.000><c> keep</c><00:06:33.120><c> this</c><00:06:33.280><c> as</c><00:06:33.440><c> 1</c><00:06:33.600><c> day</c><00:06:33.800><c> because</c> 00:06:34.110 --> 00:06:34.120 align:start position:0% We normally keep this as 1 day because 00:06:34.120 --> 00:06:36.590 align:start position:0% We normally keep this as 1 day because we<00:06:34.400><c> we</c><00:06:34.520><c> don't</c><00:06:34.760><c> want</c><00:06:35.040><c> Google</c><00:06:35.840><c> to</c><00:06:35.960><c> attribute</c> 00:06:36.590 --> 00:06:36.600 align:start position:0% we we don't want Google to attribute 00:06:36.600 --> 00:06:38.110 align:start position:0% we we don't want Google to attribute conversions<00:06:37.280><c> to</c><00:06:37.400><c> ones</c><00:06:37.640><c> that</c><00:06:37.720><c> would</c><00:06:37.840><c> happen</c> 00:06:38.110 --> 00:06:38.120 align:start position:0% conversions to ones that would happen 00:06:38.120 --> 00:06:40.550 align:start position:0% conversions to ones that would happen naturally<00:06:38.560><c> anyway.</c><00:06:39.480><c> Um</c><00:06:39.840><c> so,</c><00:06:40.000><c> once</c><00:06:40.240><c> you</c><00:06:40.360><c> have</c> 00:06:40.550 --> 00:06:40.560 align:start position:0% naturally anyway. Um so, once you have 00:06:40.560 --> 00:06:42.790 align:start position:0% naturally anyway. Um so, once you have those<00:06:40.800><c> settings</c><00:06:41.200><c> correct</c><00:06:41.560><c> to</c><00:06:41.680><c> your</c><00:06:42.320><c> specific</c> 00:06:42.790 --> 00:06:42.800 align:start position:0% those settings correct to your specific 00:06:42.800 --> 00:06:44.470 align:start position:0% those settings correct to your specific needs,<00:06:43.400><c> we</c><00:06:43.520><c> then</c><00:06:43.680><c> want</c><00:06:43.800><c> to</c><00:06:43.880><c> check</c><00:06:44.200><c> your</c> 00:06:44.470 --> 00:06:44.480 align:start position:0% needs, we then want to check your 00:06:44.480 --> 00:06:46.270 align:start position:0% needs, we then want to check your attribution.<00:06:45.560><c> And</c><00:06:45.680><c> it</c><00:06:45.840><c> if</c><00:06:45.960><c> it</c><00:06:46.080><c> says</c> 00:06:46.270 --> 00:06:46.280 align:start position:0% attribution. And it if it says 00:06:46.280 --> 00:06:48.230 align:start position:0% attribution. And it if it says data-driven,<00:06:47.320><c> perfect,</c><00:06:47.720><c> that's</c><00:06:47.960><c> fine.</c> 00:06:48.230 --> 00:06:48.240 align:start position:0% data-driven, perfect, that's fine. 00:06:48.240 --> 00:06:50.150 align:start position:0% data-driven, perfect, that's fine. That's<00:06:48.480><c> the</c><00:06:49.200><c> um</c><00:06:49.360><c> the</c><00:06:49.480><c> attribution</c><00:06:49.960><c> that</c><00:06:50.080><c> we</c> 00:06:50.150 --> 00:06:50.160 align:start position:0% That's the um the attribution that we 00:06:50.160 --> 00:06:51.870 align:start position:0% That's the um the attribution that we would<00:06:50.320><c> recommend.</c><00:06:50.800><c> If</c><00:06:50.919><c> it</c><00:06:51.040><c> does</c><00:06:51.200><c> say</c><00:06:51.360><c> last</c> 00:06:51.870 --> 00:06:51.880 align:start position:0% would recommend. If it does say last 00:06:51.880 --> 00:06:53.670 align:start position:0% would recommend. If it does say last last<00:06:52.200><c> click,</c><00:06:52.919><c> you</c><00:06:52.960><c> want</c><00:06:53.080><c> to</c><00:06:53.160><c> click</c><00:06:53.440><c> edit</c> 00:06:53.670 --> 00:06:53.680 align:start position:0% last click, you want to click edit 00:06:53.680 --> 00:06:56.350 align:start position:0% last click, you want to click edit settings,<00:06:54.560><c> attribution,</c><00:06:55.520><c> and</c><00:06:55.600><c> change</c><00:06:56.080><c> from</c> 00:06:56.350 --> 00:06:56.360 align:start position:0% settings, attribution, and change from 00:06:56.360 --> 00:06:58.909 align:start position:0% settings, attribution, and change from last<00:06:56.840><c> click</c><00:06:57.320><c> to</c><00:06:57.640><c> data-driven.</c><00:06:58.680><c> Now,</c><00:06:58.800><c> the</c> 00:06:58.909 --> 00:06:58.919 align:start position:0% last click to data-driven. Now, the 00:06:58.919 --> 00:07:01.350 align:start position:0% last click to data-driven. Now, the reason<00:06:59.200><c> that</c><00:06:59.320><c> we</c><00:06:59.400><c> do</c><00:06:59.600><c> this</c><00:07:00.120><c> is</c><00:07:00.320><c> because</c> 00:07:01.350 --> 00:07:01.360 align:start position:0% reason that we do this is because 00:07:01.360 --> 00:07:03.510 align:start position:0% reason that we do this is because data-driven<00:07:02.000><c> over</c><00:07:02.200><c> last</c><00:07:02.480><c> click</c><00:07:02.919><c> allocates</c> 00:07:03.510 --> 00:07:03.520 align:start position:0% data-driven over last click allocates 00:07:03.520 --> 00:07:06.030 align:start position:0% data-driven over last click allocates the<00:07:03.640><c> credit</c><00:07:04.120><c> to</c><00:07:04.440><c> the</c><00:07:04.760><c> across</c><00:07:05.080><c> all</c><00:07:05.240><c> the</c><00:07:05.400><c> ads</c><00:07:05.919><c> and</c> 00:07:06.030 --> 00:07:06.040 align:start position:0% the credit to the across all the ads and 00:07:06.040 --> 00:07:07.470 align:start position:0% the credit to the across all the ads and the<00:07:06.120><c> products</c><00:07:06.480><c> that</c><00:07:06.640><c> influenced</c><00:07:07.240><c> that</c> 00:07:07.470 --> 00:07:07.480 align:start position:0% the products that influenced that 00:07:07.480 --> 00:07:08.870 align:start position:0% the products that influenced that customer's<00:07:07.919><c> journey</c><00:07:08.200><c> and</c><00:07:08.320><c> then</c><00:07:08.400><c> eventually</c> 00:07:08.870 --> 00:07:08.880 align:start position:0% customer's journey and then eventually 00:07:08.880 --> 00:07:10.790 align:start position:0% customer's journey and then eventually the<00:07:08.960><c> purchase</c><00:07:09.400><c> itself.</c><00:07:10.200><c> So,</c><00:07:10.320><c> rather</c><00:07:10.640><c> than</c> 00:07:10.790 --> 00:07:10.800 align:start position:0% the purchase itself. So, rather than 00:07:10.800 --> 00:07:13.310 align:start position:0% the purchase itself. So, rather than last<00:07:11.160><c> click</c><00:07:11.720><c> last</c><00:07:11.960><c> click</c><00:07:12.160><c> focuses</c><00:07:12.880><c> only</c><00:07:13.200><c> on</c> 00:07:13.310 --> 00:07:13.320 align:start position:0% last click last click focuses only on 00:07:13.320 --> 00:07:15.670 align:start position:0% last click last click focuses only on the<00:07:13.400><c> final</c><00:07:13.760><c> touchpoint.</c><00:07:14.720><c> So,</c><00:07:15.320><c> they</c><00:07:15.440><c> could</c><00:07:15.600><c> be</c> 00:07:15.670 --> 00:07:15.680 align:start position:0% the final touchpoint. So, they could be 00:07:15.680 --> 00:07:17.230 align:start position:0% the final touchpoint. So, they could be clicking<00:07:16.000><c> on</c><00:07:16.120><c> 10</c><00:07:16.320><c> different</c><00:07:16.600><c> ads,</c><00:07:16.840><c> they</c><00:07:17.000><c> click</c> 00:07:17.230 --> 00:07:17.240 align:start position:0% clicking on 10 different ads, they click 00:07:17.240 --> 00:07:19.310 align:start position:0% clicking on 10 different ads, they click on<00:07:17.360><c> yours,</c><00:07:17.960><c> and</c><00:07:18.080><c> then</c><00:07:18.280><c> that</c><00:07:18.560><c> ad,</c><00:07:18.880><c> whichever</c> 00:07:19.310 --> 00:07:19.320 align:start position:0% on yours, and then that ad, whichever 00:07:19.320 --> 00:07:20.430 align:start position:0% on yours, and then that ad, whichever was<00:07:19.600><c> the</c><00:07:19.680><c> one</c><00:07:19.880><c> that</c><00:07:19.960><c> clicked</c><00:07:20.240><c> on</c><00:07:20.320><c> that</c> 00:07:20.430 --> 00:07:20.440 align:start position:0% was the one that clicked on that 00:07:20.440 --> 00:07:22.230 align:start position:0% was the one that clicked on that resulted<00:07:20.840><c> in</c><00:07:20.919><c> the</c><00:07:21.040><c> purchase,</c> 00:07:22.230 --> 00:07:22.240 align:start position:0% resulted in the purchase, 00:07:22.240 --> 00:07:24.310 align:start position:0% resulted in the purchase, that<00:07:22.480><c> has</c><00:07:22.800><c> all</c><00:07:23.120><c> of</c><00:07:23.240><c> the</c><00:07:23.600><c> um</c><00:07:23.720><c> conversion</c> 00:07:24.310 --> 00:07:24.320 align:start position:0% that has all of the um conversion 00:07:24.320 --> 00:07:26.790 align:start position:0% that has all of the um conversion attributed<00:07:24.840><c> to</c><00:07:24.960><c> them.</c><00:07:25.520><c> Whereas</c><00:07:25.760><c> data-driven,</c> 00:07:26.790 --> 00:07:26.800 align:start position:0% attributed to them. Whereas data-driven, 00:07:26.800 --> 00:07:28.510 align:start position:0% attributed to them. Whereas data-driven, if<00:07:26.960><c> it</c><00:07:27.080><c> somebody</c><00:07:27.400><c> clicks</c><00:07:27.680><c> on</c><00:07:27.880><c> one</c><00:07:28.080><c> ad,</c><00:07:28.320><c> then</c> 00:07:28.510 --> 00:07:28.520 align:start position:0% if it somebody clicks on one ad, then 00:07:28.520 --> 00:07:30.830 align:start position:0% if it somebody clicks on one ad, then another,<00:07:28.880><c> and</c><00:07:29.000><c> then</c><00:07:29.160><c> yours,</c><00:07:29.840><c> then</c><00:07:30.520><c> Google</c> 00:07:30.830 --> 00:07:30.840 align:start position:0% another, and then yours, then Google 00:07:30.840 --> 00:07:33.909 align:start position:0% another, and then yours, then Google then<00:07:31.040><c> divvies</c><00:07:31.520><c> up</c><00:07:31.760><c> the</c><00:07:32.000><c> conversion</c><00:07:32.800><c> credit</c><00:07:33.440><c> to</c> 00:07:33.909 --> 00:07:33.919 align:start position:0% then divvies up the conversion credit to 00:07:33.919 --> 00:07:35.030 align:start position:0% then divvies up the conversion credit to all<00:07:34.120><c> of</c><00:07:34.240><c> the</c><00:07:34.320><c> different</c><00:07:34.640><c> ads</c><00:07:34.840><c> that</c><00:07:34.960><c> were</c> 00:07:35.030 --> 00:07:35.040 align:start position:0% all of the different ads that were 00:07:35.040 --> 00:07:36.909 align:start position:0% all of the different ads that were involved<00:07:35.440><c> in</c><00:07:35.560><c> that</c><00:07:35.680><c> process</c><00:07:36.080><c> for</c><00:07:36.240><c> purchasing.</c> 00:07:36.909 --> 00:07:36.919 align:start position:0% involved in that process for purchasing. 00:07:36.919 --> 00:07:38.590 align:start position:0% involved in that process for purchasing. It<00:07:37.040><c> tends</c><00:07:37.320><c> to</c><00:07:37.400><c> be</c><00:07:37.520><c> more</c><00:07:37.800><c> accurate</c><00:07:38.200><c> and</c><00:07:38.320><c> also</c> 00:07:38.590 --> 00:07:38.600 align:start position:0% It tends to be more accurate and also 00:07:38.600 --> 00:07:40.390 align:start position:0% It tends to be more accurate and also it's<00:07:38.760><c> better</c><00:07:39.040><c> data</c><00:07:39.360><c> for</c><00:07:39.520><c> Google</c><00:07:39.840><c> to</c><00:07:39.960><c> then</c><00:07:40.120><c> feed</c> 00:07:40.390 --> 00:07:40.400 align:start position:0% it's better data for Google to then feed 00:07:40.400 --> 00:07:42.710 align:start position:0% it's better data for Google to then feed into<00:07:41.240><c> what</c><00:07:41.480><c> is</c><00:07:41.640><c> the</c><00:07:41.760><c> behavior</c><00:07:42.240><c> that</c><00:07:42.360><c> people</c> 00:07:42.710 --> 00:07:42.720 align:start position:0% into what is the behavior that people 00:07:42.720 --> 00:07:44.070 align:start position:0% into what is the behavior that people are<00:07:42.760><c> making</c><00:07:43.120><c> before</c><00:07:43.520><c> they</c><00:07:43.680><c> get</c><00:07:43.880><c> to</c><00:07:44.000><c> a</c> 00:07:44.070 --> 00:07:44.080 align:start position:0% are making before they get to a 00:07:44.080 --> 00:07:45.950 align:start position:0% are making before they get to a purchase.<00:07:44.480><c> So,</c><00:07:44.600><c> data-driven</c><00:07:45.520><c> is</c><00:07:45.640><c> definitely</c> 00:07:45.950 --> 00:07:45.960 align:start position:0% purchase. So, data-driven is definitely 00:07:45.960 --> 00:07:48.110 align:start position:0% purchase. So, data-driven is definitely a<00:07:46.040><c> recommendation</c><00:07:46.880><c> there</c><00:07:47.120><c> for</c><00:07:47.840><c> for</c><00:07:47.960><c> your</c> 00:07:48.110 --> 00:07:48.120 align:start position:0% a recommendation there for for your 00:07:48.120 --> 00:07:51.270 align:start position:0% a recommendation there for for your campaigns.<00:07:49.040><c> Now,</c><00:07:49.640><c> once</c><00:07:50.000><c> that's</c><00:07:50.520><c> all</c><00:07:50.880><c> said</c><00:07:51.160><c> and</c> 00:07:51.270 --> 00:07:51.280 align:start position:0% campaigns. Now, once that's all said and 00:07:51.280 --> 00:07:53.550 align:start position:0% campaigns. Now, once that's all said and done<00:07:51.520><c> and</c><00:07:51.600><c> we</c><00:07:51.680><c> go</c><00:07:51.800><c> back</c><00:07:52.000><c> into</c><00:07:52.560><c> goals,</c><00:07:53.440><c> we</c> 00:07:53.550 --> 00:07:53.560 align:start position:0% done and we go back into goals, we 00:07:53.560 --> 00:07:55.190 align:start position:0% done and we go back into goals, we should<00:07:53.760><c> then</c><00:07:54.000><c> see</c> 00:07:55.190 --> 00:07:55.200 align:start position:0% should then see 00:07:55.200 --> 00:07:57.550 align:start position:0% should then see we<00:07:55.320><c> have</c><00:07:55.560><c> one</c><00:07:56.280><c> primary</c><00:07:56.680><c> purchase</c><00:07:57.120><c> conversion</c> 00:07:57.550 --> 00:07:57.560 align:start position:0% we have one primary purchase conversion 00:07:57.560 --> 00:07:58.470 align:start position:0% we have one primary purchase conversion action 00:07:58.470 --> 00:07:58.480 align:start position:0% action 00:07:58.480 --> 00:07:59.870 align:start position:0% action here.<00:07:59.080><c> And</c><00:07:59.200><c> that's</c><00:07:59.360><c> what</c><00:07:59.440><c> we</c><00:07:59.520><c> want</c><00:07:59.680><c> to</c><00:07:59.760><c> look</c> 00:07:59.870 --> 00:07:59.880 align:start position:0% here. And that's what we want to look 00:07:59.880 --> 00:08:01.670 align:start position:0% here. And that's what we want to look for.<00:08:00.480><c> Then</c><00:08:00.640><c> we</c><00:08:00.680><c> can</c><00:08:00.800><c> get</c><00:08:00.960><c> on</c><00:08:01.040><c> to</c><00:08:01.160><c> the</c><00:08:01.240><c> fun</c><00:08:01.440><c> part,</c> 00:08:01.670 --> 00:08:01.680 align:start position:0% for. Then we can get on to the fun part, 00:08:01.680 --> 00:08:03.150 align:start position:0% for. Then we can get on to the fun part, which<00:08:01.800><c> is</c><00:08:01.920><c> building</c><00:08:02.240><c> the</c><00:08:02.320><c> campaign.</c><00:08:02.920><c> So,</c><00:08:03.080><c> you</c> 00:08:03.150 --> 00:08:03.160 align:start position:0% which is building the campaign. So, you 00:08:03.160 --> 00:08:05.870 align:start position:0% which is building the campaign. So, you want<00:08:03.320><c> to</c><00:08:03.400><c> go</c><00:08:03.520><c> to</c><00:08:03.640><c> campaigns,</c><00:08:04.240><c> click</c><00:08:04.440><c> campaign,</c> 00:08:05.870 --> 00:08:05.880 align:start position:0% want to go to campaigns, click campaign, 00:08:05.880 --> 00:08:07.910 align:start position:0% want to go to campaigns, click campaign, and<00:08:05.960><c> then</c><00:08:06.160><c> click</c><00:08:06.600><c> the</c><00:08:07.000><c> blue</c><00:08:07.240><c> plus</c><00:08:07.520><c> here</c><00:08:07.800><c> and</c> 00:08:07.910 --> 00:08:07.920 align:start position:0% and then click the blue plus here and 00:08:07.920 --> 00:08:09.830 align:start position:0% and then click the blue plus here and click<00:08:08.160><c> new</c><00:08:08.400><c> campaign.</c> 00:08:09.830 --> 00:08:09.840 align:start position:0% click new campaign. 00:08:09.840 --> 00:08:11.470 align:start position:0% click new campaign. So,<00:08:10.040><c> when</c><00:08:10.320><c> this</c><00:08:10.480><c> loads,</c><00:08:10.760><c> we</c><00:08:10.840><c> want</c><00:08:11.000><c> to</c><00:08:11.080><c> choose</c> 00:08:11.470 --> 00:08:11.480 align:start position:0% So, when this loads, we want to choose 00:08:11.480 --> 00:08:14.710 align:start position:0% So, when this loads, we want to choose our<00:08:11.720><c> objective</c><00:08:12.280><c> first</c><00:08:12.560><c> and</c><00:08:12.680><c> foremost.</c><00:08:13.720><c> So,</c> 00:08:14.710 --> 00:08:14.720 align:start position:0% our objective first and foremost. So, 00:08:14.720 --> 00:08:16.750 align:start position:0% our objective first and foremost. So, rather<00:08:15.080><c> than</c><00:08:15.240><c> choosing</c><00:08:15.640><c> sales,</c><00:08:16.200><c> a</c><00:08:16.360><c> standard</c> 00:08:16.750 --> 00:08:16.760 align:start position:0% rather than choosing sales, a standard 00:08:16.760 --> 00:08:19.310 align:start position:0% rather than choosing sales, a standard shopping<00:08:17.080><c> campaign,</c><00:08:17.720><c> or</c><00:08:17.919><c> any</c><00:08:18.080><c> of</c><00:08:18.200><c> these</c><00:08:18.440><c> other</c> 00:08:19.310 --> 00:08:19.320 align:start position:0% shopping campaign, or any of these other 00:08:19.320 --> 00:08:20.830 align:start position:0% shopping campaign, or any of these other um<00:08:19.440><c> options,</c><00:08:19.800><c> website</c><00:08:20.160><c> traffic</c><00:08:20.480><c> could</c><00:08:20.600><c> be</c><00:08:20.720><c> one</c> 00:08:20.830 --> 00:08:20.840 align:start position:0% um options, website traffic could be one 00:08:20.840 --> 00:08:23.150 align:start position:0% um options, website traffic could be one that's<00:08:21.040><c> more</c><00:08:21.200><c> relevant</c><00:08:21.520><c> for</c><00:08:21.640><c> Shopify.</c><00:08:22.919><c> Um</c> 00:08:23.150 --> 00:08:23.160 align:start position:0% that's more relevant for Shopify. Um 00:08:23.160 --> 00:08:25.190 align:start position:0% that's more relevant for Shopify. Um leads,<00:08:23.600><c> local</c><00:08:23.919><c> store</c><00:08:24.160><c> visits,</c><00:08:25.040><c> app</c> 00:08:25.190 --> 00:08:25.200 align:start position:0% leads, local store visits, app 00:08:25.200 --> 00:08:27.710 align:start position:0% leads, local store visits, app promotion,<00:08:25.800><c> this</c><00:08:26.040><c> doesn't</c><00:08:26.520><c> really</c><00:08:27.320><c> doesn't</c> 00:08:27.710 --> 00:08:27.720 align:start position:0% promotion, this doesn't really doesn't 00:08:27.720 --> 00:08:30.190 align:start position:0% promotion, this doesn't really doesn't make<00:08:27.960><c> sense</c><00:08:28.360><c> for</c><00:08:28.680><c> generating</c><00:08:29.200><c> sales.</c><00:08:30.040><c> But</c><00:08:30.160><c> we</c> 00:08:30.190 --> 00:08:30.200 align:start position:0% make sense for generating sales. But we 00:08:30.200 --> 00:08:32.070 align:start position:0% make sense for generating sales. But we want<00:08:30.400><c> to</c><00:08:30.720><c> create</c><00:08:31.160><c> a</c><00:08:31.240><c> campaign</c><00:08:31.720><c> without</c> 00:08:32.070 --> 00:08:32.080 align:start position:0% want to create a campaign without 00:08:32.080 --> 00:08:33.950 align:start position:0% want to create a campaign without guidance<00:08:32.520><c> because</c><00:08:32.800><c> we</c><00:08:32.880><c> want</c><00:08:33.200><c> a</c><00:08:33.280><c> PMAX,</c><00:08:33.800><c> and</c><00:08:33.880><c> we</c> 00:08:33.950 --> 00:08:33.960 align:start position:0% guidance because we want a PMAX, and we 00:08:33.960 --> 00:08:35.750 align:start position:0% guidance because we want a PMAX, and we want<00:08:34.080><c> to</c><00:08:34.159><c> have</c><00:08:34.280><c> some</c><00:08:34.479><c> more</c><00:08:34.640><c> control.</c> 00:08:35.750 --> 00:08:35.760 align:start position:0% want to have some more control. 00:08:35.760 --> 00:08:37.310 align:start position:0% want to have some more control. Then<00:08:35.880><c> you</c><00:08:35.960><c> want</c><00:08:36.120><c> to</c><00:08:36.240><c> choose</c><00:08:36.719><c> a</c><00:08:36.840><c> conversion</c> 00:08:37.310 --> 00:08:37.320 align:start position:0% Then you want to choose a conversion 00:08:37.320 --> 00:08:38.909 align:start position:0% Then you want to choose a conversion goal<00:08:37.520><c> for</c><00:08:37.640><c> this.</c><00:08:37.840><c> So,</c><00:08:37.919><c> similarly</c><00:08:38.440><c> like</c><00:08:38.680><c> we</c> 00:08:38.909 --> 00:08:38.919 align:start position:0% goal for this. So, similarly like we 00:08:38.919 --> 00:08:40.469 align:start position:0% goal for this. So, similarly like we chose<00:08:39.200><c> before,</c><00:08:39.520><c> we</c><00:08:39.640><c> want</c><00:08:39.800><c> to</c><00:08:39.880><c> have</c><00:08:40.200><c> one</c> 00:08:40.469 --> 00:08:40.479 align:start position:0% chose before, we want to have one 00:08:40.479 --> 00:08:42.909 align:start position:0% chose before, we want to have one purchase<00:08:41.360><c> conversion</c><00:08:41.840><c> goal.</c><00:08:42.400><c> If</c><00:08:42.560><c> there</c><00:08:42.719><c> is</c> 00:08:42.909 --> 00:08:42.919 align:start position:0% purchase conversion goal. If there is 00:08:42.919 --> 00:08:44.430 align:start position:0% purchase conversion goal. If there is other<00:08:43.120><c> things</c><00:08:43.400><c> here,</c><00:08:43.760><c> click</c><00:08:43.960><c> on</c><00:08:44.039><c> the</c><00:08:44.120><c> three</c> 00:08:44.430 --> 00:08:44.440 align:start position:0% other things here, click on the three 00:08:44.440 --> 00:08:46.350 align:start position:0% other things here, click on the three buttons<00:08:45.000><c> and</c><00:08:45.160><c> remove</c><00:08:45.480><c> them</c><00:08:45.720><c> as</c><00:08:46.040><c> a</c><00:08:46.120><c> goal</c> 00:08:46.350 --> 00:08:46.360 align:start position:0% buttons and remove them as a goal 00:08:46.360 --> 00:08:47.670 align:start position:0% buttons and remove them as a goal because<00:08:46.640><c> we</c><00:08:46.720><c> don't</c><00:08:46.960><c> want</c><00:08:47.160><c> the</c><00:08:47.240><c> bidding,</c><00:08:47.600><c> we</c> 00:08:47.670 --> 00:08:47.680 align:start position:0% because we don't want the bidding, we 00:08:47.680 --> 00:08:49.430 align:start position:0% because we don't want the bidding, we don't<00:08:47.839><c> want</c><00:08:47.960><c> the</c><00:08:48.040><c> campaign</c><00:08:48.440><c> to</c><00:08:48.520><c> be</c><00:08:48.640><c> tracking</c> 00:08:49.430 --> 00:08:49.440 align:start position:0% don't want the campaign to be tracking 00:08:49.440 --> 00:08:52.190 align:start position:0% don't want the campaign to be tracking or<00:08:49.600><c> optimizing</c><00:08:50.240><c> for</c><00:08:50.800><c> other</c><00:08:51.680><c> uh</c><00:08:51.760><c> any</c><00:08:51.920><c> other</c> 00:08:52.190 --> 00:08:52.200 align:start position:0% or optimizing for other uh any other 00:08:52.200 --> 00:08:54.430 align:start position:0% or optimizing for other uh any other goals<00:08:52.680><c> other</c><00:08:52.839><c> than</c><00:08:53.040><c> purchases.</c> 00:08:54.430 --> 00:08:54.440 align:start position:0% goals other than purchases. 00:08:54.440 --> 00:08:56.030 align:start position:0% goals other than purchases. Then<00:08:55.000><c> we</c><00:08:55.080><c> want</c><00:08:55.240><c> to</c><00:08:55.320><c> add</c><00:08:55.480><c> products</c><00:08:55.800><c> to</c><00:08:55.920><c> this</c> 00:08:56.030 --> 00:08:56.040 align:start position:0% Then we want to add products to this 00:08:56.040 --> 00:08:57.310 align:start position:0% Then we want to add products to this campaign.<00:08:56.480><c> So,</c><00:08:56.560><c> this</c><00:08:56.720><c> is</c><00:08:56.839><c> the</c><00:08:56.920><c> Merchant</c> 00:08:57.310 --> 00:08:57.320 align:start position:0% campaign. So, this is the Merchant 00:08:57.320 --> 00:08:59.350 align:start position:0% campaign. So, this is the Merchant Center.<00:08:58.160><c> You</c><00:08:58.200><c> want</c><00:08:58.320><c> to</c><00:08:58.400><c> click</c><00:08:58.600><c> on</c><00:08:58.720><c> this,</c><00:08:59.120><c> make</c> 00:08:59.350 --> 00:08:59.360 align:start position:0% Center. You want to click on this, make 00:08:59.360 --> 00:09:00.550 align:start position:0% Center. You want to click on this, make sure<00:08:59.480><c> that</c><00:08:59.600><c> you</c><00:08:59.680><c> can</c><00:08:59.839><c> see</c><00:09:00.080><c> your</c><00:09:00.200><c> Merchant</c> 00:09:00.550 --> 00:09:00.560 align:start position:0% sure that you can see your Merchant 00:09:00.560 --> 00:09:02.190 align:start position:0% sure that you can see your Merchant Center<00:09:00.920><c> ID,</c><00:09:01.240><c> you</c><00:09:01.320><c> can</c><00:09:01.480><c> see</c><00:09:01.640><c> your</c><00:09:01.760><c> name,</c><00:09:02.080><c> and</c> 00:09:02.190 --> 00:09:02.200 align:start position:0% Center ID, you can see your name, and 00:09:02.200 --> 00:09:03.950 align:start position:0% Center ID, you can see your name, and ensure<00:09:02.360><c> it's</c><00:09:02.520><c> the</c><00:09:02.600><c> correct</c><00:09:03.000><c> one,</c><00:09:03.600><c> and</c><00:09:03.760><c> then</c> 00:09:03.950 --> 00:09:03.960 align:start position:0% ensure it's the correct one, and then 00:09:03.960 --> 00:09:06.150 align:start position:0% ensure it's the correct one, and then also<00:09:04.280><c> that</c><00:09:04.400><c> the</c><00:09:04.520><c> products</c><00:09:04.960><c> are</c><00:09:05.120><c> populated,</c> 00:09:06.150 --> 00:09:06.160 align:start position:0% also that the products are populated, 00:09:06.160 --> 00:09:08.590 align:start position:0% also that the products are populated, and<00:09:06.320><c> ideally</c><00:09:07.040><c> 100%</c><00:09:07.680><c> approved</c><00:09:08.000><c> as</c><00:09:08.120><c> well.</c><00:09:08.480><c> So,</c> 00:09:08.590 --> 00:09:08.600 align:start position:0% and ideally 100% approved as well. So, 00:09:08.600 --> 00:09:10.710 align:start position:0% and ideally 100% approved as well. So, then<00:09:08.760><c> we</c><00:09:08.839><c> click</c><00:09:09.080><c> that.</c><00:09:09.960><c> We</c><00:09:10.000><c> click</c><00:09:10.240><c> the</c><00:09:10.400><c> blue</c> 00:09:10.710 --> 00:09:10.720 align:start position:0% then we click that. We click the blue 00:09:10.720 --> 00:09:12.710 align:start position:0% then we click that. We click the blue button<00:09:11.240><c> in</c><00:09:11.360><c> the</c><00:09:11.440><c> bottom</c><00:09:11.800><c> right,</c><00:09:12.480><c> and</c><00:09:12.560><c> then</c> 00:09:12.710 --> 00:09:12.720 align:start position:0% button in the bottom right, and then 00:09:12.720 --> 00:09:14.750 align:start position:0% button in the bottom right, and then then<00:09:12.839><c> we</c><00:09:12.920><c> can</c><00:09:13.080><c> set</c><00:09:13.360><c> a</c><00:09:13.440><c> campaign</c><00:09:13.920><c> name.</c><00:09:14.520><c> So,</c><00:09:14.640><c> for</c> 00:09:14.750 --> 00:09:14.760 align:start position:0% then we can set a campaign name. So, for 00:09:14.760 --> 00:09:17.350 align:start position:0% then we can set a campaign name. So, for in<00:09:14.839><c> this</c><00:09:15.040><c> instance,</c><00:09:15.480><c> we</c><00:09:15.560><c> can</c><00:09:15.720><c> call</c><00:09:15.920><c> it</c><00:09:16.080><c> Peak</c> 00:09:17.350 --> 00:09:17.360 align:start position:0% in this instance, we can call it Peak 00:09:17.360 --> 00:09:18.630 align:start position:0% in this instance, we can call it Peak PMAX 00:09:18.630 --> 00:09:18.640 align:start position:0% PMAX 00:09:18.640 --> 00:09:21.070 align:start position:0% PMAX and<00:09:18.720><c> then</c><00:09:18.920><c> all</c><00:09:19.560><c> products.</c> 00:09:21.070 --> 00:09:21.080 align:start position:0% and then all products. 00:09:21.080 --> 00:09:22.630 align:start position:0% and then all products. Once<00:09:21.280><c> that's</c><00:09:21.520><c> done,</c><00:09:21.839><c> we</c><00:09:21.920><c> can</c><00:09:22.080><c> go</c><00:09:22.240><c> ahead</c><00:09:22.520><c> and</c> 00:09:22.630 --> 00:09:22.640 align:start position:0% Once that's done, we can go ahead and 00:09:22.640 --> 00:09:25.230 align:start position:0% Once that's done, we can go ahead and click<00:09:22.839><c> continue.</c> 00:09:25.230 --> 00:09:25.240 align:start position:0% click continue. 00:09:25.240 --> 00:09:27.390 align:start position:0% click continue. So,<00:09:25.360><c> now</c><00:09:25.520><c> we're</c><00:09:25.640><c> moving</c><00:09:26.040><c> on</c><00:09:26.400><c> to</c><00:09:26.880><c> the</c><00:09:27.280><c> the</c> 00:09:27.390 --> 00:09:27.400 align:start position:0% So, now we're moving on to the the 00:09:27.400 --> 00:09:29.710 align:start position:0% So, now we're moving on to the the bidding.<00:09:28.160><c> Now,</c><00:09:28.600><c> there's</c><00:09:28.880><c> two</c><00:09:29.160><c> options</c><00:09:29.600><c> for</c> 00:09:29.710 --> 00:09:29.720 align:start position:0% bidding. Now, there's two options for 00:09:29.720 --> 00:09:31.790 align:start position:0% bidding. Now, there's two options for bidding.<00:09:30.120><c> You</c><00:09:30.240><c> have</c><00:09:30.400><c> conversions</c><00:09:31.640><c> and</c> 00:09:31.790 --> 00:09:31.800 align:start position:0% bidding. You have conversions and 00:09:31.800 --> 00:09:33.430 align:start position:0% bidding. You have conversions and conversion<00:09:32.320><c> value.</c> 00:09:33.430 --> 00:09:33.440 align:start position:0% conversion value. 00:09:33.440 --> 00:09:35.510 align:start position:0% conversion value. If<00:09:33.960><c> you</c><00:09:34.240><c> are</c><00:09:34.400><c> a</c><00:09:34.440><c> new</c><00:09:34.640><c> account</c><00:09:35.160><c> and</c><00:09:35.280><c> you</c><00:09:35.360><c> have</c> 00:09:35.510 --> 00:09:35.520 align:start position:0% If you are a new account and you have 00:09:35.520 --> 00:09:37.230 align:start position:0% If you are a new account and you have limited<00:09:35.880><c> spend</c><00:09:36.440><c> that</c><00:09:36.600><c> has</c><00:09:36.720><c> went</c><00:09:36.920><c> through</c><00:09:37.120><c> the</c> 00:09:37.230 --> 00:09:37.240 align:start position:0% limited spend that has went through the 00:09:37.240 --> 00:09:39.150 align:start position:0% limited spend that has went through the account<00:09:37.640><c> and</c><00:09:37.720><c> the</c><00:09:37.800><c> campaigns</c><00:09:38.320><c> within</c><00:09:38.600><c> there</c> 00:09:39.150 --> 00:09:39.160 align:start position:0% account and the campaigns within there 00:09:39.160 --> 00:09:41.030 align:start position:0% account and the campaigns within there and<00:09:39.280><c> you've</c><00:09:39.400><c> got</c><00:09:39.520><c> limited</c><00:09:39.840><c> data</c><00:09:40.200><c> as</c><00:09:40.360><c> well,</c> 00:09:41.030 --> 00:09:41.040 align:start position:0% and you've got limited data as well, 00:09:41.040 --> 00:09:42.590 align:start position:0% and you've got limited data as well, then<00:09:41.160><c> we</c><00:09:41.240><c> want</c><00:09:41.360><c> to</c><00:09:41.440><c> focus</c><00:09:41.800><c> on</c><00:09:41.960><c> conversions</c> 00:09:42.590 --> 00:09:42.600 align:start position:0% then we want to focus on conversions 00:09:42.600 --> 00:09:45.070 align:start position:0% then we want to focus on conversions because<00:09:42.880><c> that</c><00:09:43.080><c> drives</c><00:09:43.480><c> volume</c><00:09:43.960><c> of</c><00:09:44.360><c> sales.</c> 00:09:45.070 --> 00:09:45.080 align:start position:0% because that drives volume of sales. 00:09:45.080 --> 00:09:47.030 align:start position:0% because that drives volume of sales. Volume<00:09:45.400><c> of</c><00:09:45.520><c> sales</c><00:09:45.840><c> helps</c><00:09:46.120><c> build</c><00:09:46.440><c> more</c><00:09:46.600><c> data</c> 00:09:47.030 --> 00:09:47.040 align:start position:0% Volume of sales helps build more data 00:09:47.040 --> 00:09:48.470 align:start position:0% Volume of sales helps build more data within<00:09:47.240><c> the</c><00:09:47.320><c> product</c><00:09:47.600><c> groups</c><00:09:48.040><c> and</c><00:09:48.240><c> product</c> 00:09:48.470 --> 00:09:48.480 align:start position:0% within the product groups and product 00:09:48.480 --> 00:09:50.070 align:start position:0% within the product groups and product group<00:09:48.680><c> data</c><00:09:49.000><c> helps</c><00:09:49.280><c> us</c><00:09:49.360><c> make</c><00:09:49.600><c> more</c><00:09:49.720><c> informed</c> 00:09:50.070 --> 00:09:50.080 align:start position:0% group data helps us make more informed 00:09:50.080 --> 00:09:52.630 align:start position:0% group data helps us make more informed decisions<00:09:50.680><c> later</c><00:09:50.920><c> down</c><00:09:51.120><c> the</c><00:09:51.200><c> line.</c><00:09:52.040><c> If</c><00:09:52.160><c> you</c><00:09:52.280><c> do</c> 00:09:52.630 --> 00:09:52.640 align:start position:0% decisions later down the line. If you do 00:09:52.640 --> 00:09:55.310 align:start position:0% decisions later down the line. If you do have<00:09:53.320><c> data</c><00:09:53.840><c> or</c><00:09:54.000><c> existing</c><00:09:54.480><c> data,</c><00:09:54.920><c> maybe</c><00:09:55.240><c> you</c> 00:09:55.310 --> 00:09:55.320 align:start position:0% have data or existing data, maybe you 00:09:55.320 --> 00:09:56.910 align:start position:0% have data or existing data, maybe you just<00:09:55.600><c> have</c><00:09:55.840><c> campaigns</c><00:09:56.280><c> that</c><00:09:56.400><c> have</c><00:09:56.520><c> run</c><00:09:56.720><c> in</c><00:09:56.840><c> the</c> 00:09:56.910 --> 00:09:56.920 align:start position:0% just have campaigns that have run in the 00:09:56.920 --> 00:09:58.270 align:start position:0% just have campaigns that have run in the past,<00:09:57.320><c> then</c><00:09:57.440><c> what</c><00:09:57.560><c> you</c><00:09:57.640><c> want</c><00:09:57.760><c> to</c><00:09:57.880><c> look</c><00:09:58.040><c> for</c><00:09:58.200><c> is</c> 00:09:58.270 --> 00:09:58.280 align:start position:0% past, then what you want to look for is 00:09:58.280 --> 00:10:00.830 align:start position:0% past, then what you want to look for is potentially<00:09:58.840><c> going</c><00:09:59.640><c> for</c><00:09:59.760><c> conversion</c><00:10:00.280><c> value.</c> 00:10:00.830 --> 00:10:00.840 align:start position:0% potentially going for conversion value. 00:10:00.840 --> 00:10:02.470 align:start position:0% potentially going for conversion value. Conversion<00:10:01.280><c> value</c><00:10:01.520><c> is</c><00:10:01.640><c> better</c><00:10:01.880><c> for</c><00:10:02.040><c> accounts</c> 00:10:02.470 --> 00:10:02.480 align:start position:0% Conversion value is better for accounts 00:10:02.480 --> 00:10:04.190 align:start position:0% Conversion value is better for accounts that<00:10:02.680><c> have</c><00:10:02.880><c> existing</c><00:10:03.440><c> data</c><00:10:03.760><c> because</c><00:10:04.040><c> this</c> 00:10:04.190 --> 00:10:04.200 align:start position:0% that have existing data because this 00:10:04.200 --> 00:10:05.750 align:start position:0% that have existing data because this helps<00:10:04.480><c> drive</c><00:10:04.840><c> a</c><00:10:04.960><c> higher</c><00:10:05.200><c> average</c><00:10:05.600><c> order</c> 00:10:05.750 --> 00:10:05.760 align:start position:0% helps drive a higher average order 00:10:05.760 --> 00:10:08.230 align:start position:0% helps drive a higher average order value.<00:10:06.080><c> It</c><00:10:06.200><c> brings</c><00:10:06.480><c> ROAS</c><00:10:06.880><c> up</c><00:10:07.280><c> as</c><00:10:07.440><c> a</c><00:10:07.520><c> whole</c><00:10:08.120><c> and</c> 00:10:08.230 --> 00:10:08.240 align:start position:0% value. It brings ROAS up as a whole and 00:10:08.240 --> 00:10:10.190 align:start position:0% value. It brings ROAS up as a whole and just<00:10:08.400><c> makes</c><00:10:08.600><c> campaigns</c><00:10:09.040><c> more</c><00:10:09.240><c> profitable</c><00:10:09.840><c> for</c> 00:10:10.190 --> 00:10:10.200 align:start position:0% just makes campaigns more profitable for 00:10:10.200 --> 00:10:11.750 align:start position:0% just makes campaigns more profitable for for<00:10:10.320><c> when</c><00:10:10.440><c> you're</c><00:10:10.560><c> running</c><00:10:10.800><c> them.</c> 00:10:11.750 --> 00:10:11.760 align:start position:0% for when you're running them. 00:10:11.760 --> 00:10:13.390 align:start position:0% for when you're running them. Now,<00:10:11.880><c> if</c><00:10:12.000><c> we</c><00:10:12.080><c> look</c><00:10:12.280><c> at</c><00:10:12.400><c> conversions,</c><00:10:13.000><c> if</c><00:10:13.200><c> you</c> 00:10:13.390 --> 00:10:13.400 align:start position:0% Now, if we look at conversions, if you 00:10:13.400 --> 00:10:14.790 align:start position:0% Now, if we look at conversions, if you choose<00:10:13.680><c> conversions,</c><00:10:14.280><c> you</c><00:10:14.360><c> do</c><00:10:14.520><c> have</c><00:10:14.680><c> the</c> 00:10:14.790 --> 00:10:14.800 align:start position:0% choose conversions, you do have the 00:10:14.800 --> 00:10:16.750 align:start position:0% choose conversions, you do have the option<00:10:15.120><c> to</c><00:10:15.240><c> set</c><00:10:15.520><c> a</c><00:10:15.600><c> target</c><00:10:16.040><c> cost</c><00:10:16.320><c> per</c><00:10:16.440><c> action,</c> 00:10:16.750 --> 00:10:16.760 align:start position:0% option to set a target cost per action, 00:10:16.760 --> 00:10:19.110 align:start position:0% option to set a target cost per action, a<00:10:16.840><c> target</c><00:10:17.200><c> CPA,</c><00:10:18.080><c> and</c><00:10:18.200><c> that</c><00:10:18.360><c> means</c><00:10:18.800><c> that</c><00:10:19.000><c> you</c> 00:10:19.110 --> 00:10:19.120 align:start position:0% a target CPA, and that means that you 00:10:19.120 --> 00:10:20.430 align:start position:0% a target CPA, and that means that you can<00:10:19.360><c> then</c> 00:10:20.430 --> 00:10:20.440 align:start position:0% can then 00:10:20.440 --> 00:10:21.870 align:start position:0% can then have<00:10:20.720><c> once</c><00:10:20.920><c> you've</c><00:10:21.040><c> built</c><00:10:21.280><c> data</c><00:10:21.560><c> up</c><00:10:21.680><c> in</c><00:10:21.760><c> your</c> 00:10:21.870 --> 00:10:21.880 align:start position:0% have once you've built data up in your 00:10:21.880 --> 00:10:23.910 align:start position:0% have once you've built data up in your account,<00:10:22.520><c> you</c><00:10:22.640><c> can</c><00:10:22.840><c> direct</c><00:10:23.360><c> Google</c><00:10:23.720><c> to</c><00:10:23.800><c> where</c> 00:10:23.910 --> 00:10:23.920 align:start position:0% account, you can direct Google to where 00:10:23.920 --> 00:10:25.910 align:start position:0% account, you can direct Google to where your<00:10:24.160><c> ideal</c><00:10:24.520><c> cost</c><00:10:24.800><c> per</c><00:10:24.960><c> purchase</c><00:10:25.400><c> would</c><00:10:25.560><c> be</c> 00:10:25.910 --> 00:10:25.920 align:start position:0% your ideal cost per purchase would be 00:10:25.920 --> 00:10:27.230 align:start position:0% your ideal cost per purchase would be and<00:10:26.000><c> this</c><00:10:26.120><c> can</c><00:10:26.240><c> be</c><00:10:26.360><c> helpful,</c><00:10:26.720><c> especially</c><00:10:27.120><c> if</c> 00:10:27.230 --> 00:10:27.240 align:start position:0% and this can be helpful, especially if 00:10:27.240 --> 00:10:29.030 align:start position:0% and this can be helpful, especially if you<00:10:27.320><c> serve</c><00:10:27.600><c> a</c><00:10:27.640><c> lot</c><00:10:27.800><c> of</c><00:10:28.000><c> lower</c><00:10:28.280><c> ticket</c><00:10:28.640><c> items</c> 00:10:29.030 --> 00:10:29.040 align:start position:0% you serve a lot of lower ticket items 00:10:29.040 --> 00:10:31.110 align:start position:0% you serve a lot of lower ticket items because<00:10:29.360><c> say</c><00:10:29.520><c> if</c><00:10:29.720><c> your</c><00:10:30.320><c> average</c><00:10:30.640><c> order</c><00:10:30.800><c> value</c> 00:10:31.110 --> 00:10:31.120 align:start position:0% because say if your average order value 00:10:31.120 --> 00:10:33.070 align:start position:0% because say if your average order value or<00:10:31.240><c> your</c><00:10:31.360><c> average</c><00:10:31.680><c> ticket</c><00:10:31.920><c> price</c><00:10:32.240><c> is</c><00:10:32.480><c> $20,</c> 00:10:33.070 --> 00:10:33.080 align:start position:0% or your average ticket price is $20, 00:10:33.080 --> 00:10:35.670 align:start position:0% or your average ticket price is $20, £20,<00:10:34.120><c> you</c><00:10:34.200><c> might</c><00:10:34.360><c> only</c><00:10:34.560><c> want</c><00:10:34.760><c> that</c><00:10:34.960><c> target</c><00:10:35.280><c> CPA</c> 00:10:35.670 --> 00:10:35.680 align:start position:0% £20, you might only want that target CPA 00:10:35.680 --> 00:10:38.390 align:start position:0% £20, you might only want that target CPA to<00:10:35.800><c> say</c><00:10:36.000><c> I</c><00:10:36.080><c> only</c><00:10:36.240><c> want</c><00:10:36.400><c> to</c><00:10:36.480><c> spend</c><00:10:37.000><c> £5,</c><00:10:37.720><c> $5</c><00:10:38.280><c> to</c> 00:10:38.390 --> 00:10:38.400 align:start position:0% to say I only want to spend £5, $5 to 00:10:38.400 --> 00:10:40.230 align:start position:0% to say I only want to spend £5, $5 to acquire<00:10:38.760><c> that</c><00:10:39.000><c> and</c><00:10:39.120><c> that</c><00:10:39.240><c> would</c><00:10:39.320><c> be</c><00:10:39.440><c> a</c><00:10:39.480><c> 400%</c> 00:10:40.230 --> 00:10:40.240 align:start position:0% acquire that and that would be a 400% 00:10:40.240 --> 00:10:42.190 align:start position:0% acquire that and that would be a 400% ROAS,<00:10:40.880><c> but</c><00:10:40.960><c> you</c><00:10:41.000><c> want</c><00:10:41.160><c> to</c><00:10:41.280><c> keep</c><00:10:41.600><c> your</c><00:10:41.800><c> cost</c><00:10:42.080><c> per</c> 00:10:42.190 --> 00:10:42.200 align:start position:0% ROAS, but you want to keep your cost per 00:10:42.200 --> 00:10:44.510 align:start position:0% ROAS, but you want to keep your cost per acquisition<00:10:42.800><c> under</c><00:10:43.040><c> a</c><00:10:43.120><c> certain</c><00:10:43.480><c> number.</c> 00:10:44.510 --> 00:10:44.520 align:start position:0% acquisition under a certain number. 00:10:44.520 --> 00:10:45.870 align:start position:0% acquisition under a certain number. Adversely<00:10:45.080><c> to</c><00:10:45.240><c> that,</c><00:10:45.480><c> you</c><00:10:45.600><c> have</c><00:10:45.760><c> your</c> 00:10:45.870 --> 00:10:45.880 align:start position:0% Adversely to that, you have your 00:10:45.880 --> 00:10:47.590 align:start position:0% Adversely to that, you have your conversion<00:10:46.400><c> value.</c> 00:10:47.590 --> 00:10:47.600 align:start position:0% conversion value. 00:10:47.600 --> 00:10:49.630 align:start position:0% conversion value. This<00:10:47.760><c> allows</c><00:10:48.040><c> you</c><00:10:48.160><c> to</c><00:10:48.360><c> set</c><00:10:48.720><c> a</c><00:10:48.839><c> target</c><00:10:49.240><c> ROAS,</c><00:10:49.600><c> a</c> 00:10:49.630 --> 00:10:49.640 align:start position:0% This allows you to set a target ROAS, a 00:10:49.640 --> 00:10:51.990 align:start position:0% This allows you to set a target ROAS, a target<00:10:50.160><c> target</c><00:10:50.480><c> return</c><00:10:50.800><c> on</c><00:10:50.960><c> ad</c><00:10:51.120><c> spend</c><00:10:51.880><c> and</c> 00:10:51.990 --> 00:10:52.000 align:start position:0% target target return on ad spend and 00:10:52.000 --> 00:10:53.430 align:start position:0% target target return on ad spend and that<00:10:52.160><c> helps</c><00:10:52.520><c> once</c><00:10:52.720><c> you've</c><00:10:52.839><c> got</c><00:10:53.000><c> data</c><00:10:53.240><c> in</c><00:10:53.320><c> your</c> 00:10:53.430 --> 00:10:53.440 align:start position:0% that helps once you've got data in your 00:10:53.440 --> 00:10:55.829 align:start position:0% that helps once you've got data in your account<00:10:53.760><c> again</c><00:10:54.360><c> to</c><00:10:54.480><c> then</c><00:10:54.640><c> direct</c><00:10:55.000><c> Google</c><00:10:55.520><c> on</c> 00:10:55.829 --> 00:10:55.839 align:start position:0% account again to then direct Google on 00:10:55.839 --> 00:10:57.790 align:start position:0% account again to then direct Google on the<00:10:56.080><c> ROAS</c><00:10:56.400><c> required</c><00:10:56.920><c> from</c><00:10:57.080><c> a</c><00:10:57.120><c> certain</c><00:10:57.480><c> budget</c> 00:10:57.790 --> 00:10:57.800 align:start position:0% the ROAS required from a certain budget 00:10:57.800 --> 00:11:00.230 align:start position:0% the ROAS required from a certain budget that<00:10:57.920><c> you</c><00:10:58.000><c> have.</c><00:10:58.600><c> So,</c><00:10:59.400><c> this</c><00:10:59.560><c> will</c><00:10:59.680><c> then</c><00:10:59.839><c> force</c> 00:11:00.230 --> 00:11:00.240 align:start position:0% that you have. So, this will then force 00:11:00.240 --> 00:11:01.990 align:start position:0% that you have. So, this will then force Google<00:11:00.520><c> to</c><00:11:00.600><c> be</c><00:11:00.720><c> more</c><00:11:00.920><c> selective</c><00:11:01.560><c> in</c><00:11:01.720><c> the</c> 00:11:01.990 --> 00:11:02.000 align:start position:0% Google to be more selective in the 00:11:02.000 --> 00:11:03.750 align:start position:0% Google to be more selective in the keywords<00:11:02.560><c> and</c><00:11:02.880><c> search</c><00:11:03.160><c> queries</c><00:11:03.560><c> that</c><00:11:03.680><c> it</c> 00:11:03.750 --> 00:11:03.760 align:start position:0% keywords and search queries that it 00:11:03.760 --> 00:11:05.510 align:start position:0% keywords and search queries that it appears<00:11:04.160><c> for</c><00:11:04.400><c> or</c><00:11:04.520><c> serves</c><00:11:04.880><c> your</c><00:11:05.000><c> products</c><00:11:05.400><c> in</c> 00:11:05.510 --> 00:11:05.520 align:start position:0% appears for or serves your products in 00:11:05.520 --> 00:11:08.110 align:start position:0% appears for or serves your products in front<00:11:05.839><c> of.</c><00:11:06.480><c> Um,</c><00:11:06.800><c> what</c><00:11:06.960><c> can</c><00:11:07.080><c> happen</c><00:11:07.400><c> there</c><00:11:07.760><c> is</c> 00:11:08.110 --> 00:11:08.120 align:start position:0% front of. Um, what can happen there is 00:11:08.120 --> 00:11:09.910 align:start position:0% front of. Um, what can happen there is because<00:11:08.400><c> it</c><00:11:08.480><c> gets</c><00:11:08.760><c> so</c><00:11:08.960><c> selective</c><00:11:09.480><c> and</c><00:11:09.640><c> so</c> 00:11:09.910 --> 00:11:09.920 align:start position:0% because it gets so selective and so 00:11:09.920 --> 00:11:12.590 align:start position:0% because it gets so selective and so restrictive<00:11:11.040><c> that</c><00:11:11.640><c> it</c><00:11:11.880><c> you</c><00:11:11.960><c> might</c><00:11:12.160><c> be</c><00:11:12.280><c> hitting</c> 00:11:12.590 --> 00:11:12.600 align:start position:0% restrictive that it you might be hitting 00:11:12.600 --> 00:11:14.750 align:start position:0% restrictive that it you might be hitting your<00:11:12.760><c> ROAS</c><00:11:13.040><c> target,</c><00:11:13.480><c> but</c><00:11:14.200><c> Google</c><00:11:14.480><c> might</c><00:11:14.640><c> be</c> 00:11:14.750 --> 00:11:14.760 align:start position:0% your ROAS target, but Google might be 00:11:14.760 --> 00:11:16.350 align:start position:0% your ROAS target, but Google might be under<00:11:14.960><c> spending</c><00:11:15.440><c> as</c><00:11:15.560><c> a</c><00:11:15.600><c> result</c><00:11:15.960><c> of</c><00:11:16.040><c> that.</c><00:11:16.240><c> So,</c> 00:11:16.350 --> 00:11:16.360 align:start position:0% under spending as a result of that. So, 00:11:16.360 --> 00:11:18.670 align:start position:0% under spending as a result of that. So, you<00:11:16.440><c> might</c><00:11:16.680><c> have</c><00:11:16.839><c> a</c><00:11:17.240><c> $100,</c><00:11:17.960><c> £100</c><00:11:18.480><c> a</c><00:11:18.520><c> day</c> 00:11:18.670 --> 00:11:18.680 align:start position:0% you might have a $100, £100 a day 00:11:18.680 --> 00:11:20.150 align:start position:0% you might have a $100, £100 a day budget,<00:11:19.320><c> but</c><00:11:19.440><c> what</c><00:11:19.560><c> might</c><00:11:19.720><c> happen</c><00:11:19.960><c> is</c><00:11:20.080><c> it</c> 00:11:20.150 --> 00:11:20.160 align:start position:0% budget, but what might happen is it 00:11:20.160 --> 00:11:21.670 align:start position:0% budget, but what might happen is it might<00:11:20.320><c> only</c><00:11:20.480><c> spend</c><00:11:20.760><c> 70.</c><00:11:21.160><c> But,</c><00:11:21.280><c> that's</c><00:11:21.480><c> what</c><00:11:21.600><c> it</c> 00:11:21.670 --> 00:11:21.680 align:start position:0% might only spend 70. But, that's what it 00:11:21.680 --> 00:11:23.390 align:start position:0% might only spend 70. But, that's what it knows<00:11:21.920><c> it</c><00:11:22.040><c> can</c><00:11:22.200><c> comfortably</c><00:11:22.760><c> spend</c><00:11:23.120><c> and</c><00:11:23.240><c> hit</c> 00:11:23.390 --> 00:11:23.400 align:start position:0% knows it can comfortably spend and hit 00:11:23.400 --> 00:11:24.870 align:start position:0% knows it can comfortably spend and hit that<00:11:23.560><c> target</c><00:11:23.920><c> ROAS</c><00:11:24.160><c> that</c><00:11:24.280><c> you</c><00:11:24.360><c> have</c><00:11:24.520><c> set</c><00:11:24.720><c> on.</c> 00:11:24.870 --> 00:11:24.880 align:start position:0% that target ROAS that you have set on. 00:11:24.880 --> 00:11:26.510 align:start position:0% that target ROAS that you have set on. So,<00:11:24.960><c> just</c><00:11:25.160><c> bear</c><00:11:25.320><c> in</c><00:11:25.440><c> mind,</c><00:11:25.839><c> at</c><00:11:25.960><c> the</c><00:11:26.040><c> beginning</c> 00:11:26.510 --> 00:11:26.520 align:start position:0% So, just bear in mind, at the beginning 00:11:26.520 --> 00:11:28.110 align:start position:0% So, just bear in mind, at the beginning we<00:11:26.640><c> would</c><00:11:26.960><c> not</c><00:11:27.160><c> recommend</c><00:11:27.600><c> having</c><00:11:27.880><c> any</c><00:11:28.040><c> of</c> 00:11:28.110 --> 00:11:28.120 align:start position:0% we would not recommend having any of 00:11:28.120 --> 00:11:29.470 align:start position:0% we would not recommend having any of these<00:11:28.360><c> set.</c><00:11:28.600><c> You</c><00:11:28.720><c> want</c><00:11:28.880><c> the</c><00:11:28.960><c> campaign</c><00:11:29.360><c> to</c> 00:11:29.470 --> 00:11:29.480 align:start position:0% these set. You want the campaign to 00:11:29.480 --> 00:11:30.870 align:start position:0% these set. You want the campaign to build<00:11:29.720><c> data</c><00:11:30.040><c> on</c><00:11:30.120><c> its</c><00:11:30.280><c> own</c><00:11:30.440><c> without</c><00:11:30.680><c> being</c> 00:11:30.870 --> 00:11:30.880 align:start position:0% build data on its own without being 00:11:30.880 --> 00:11:33.470 align:start position:0% build data on its own without being restricted<00:11:31.520><c> or</c><00:11:32.080><c> enhanced</c><00:11:32.720><c> in</c><00:11:32.840><c> a</c><00:11:32.880><c> certain</c><00:11:33.280><c> way</c> 00:11:33.470 --> 00:11:33.480 align:start position:0% restricted or enhanced in a certain way 00:11:33.480 --> 00:11:35.870 align:start position:0% restricted or enhanced in a certain way or<00:11:33.640><c> maybe</c><00:11:33.920><c> misled.</c><00:11:34.680><c> So,</c><00:11:34.840><c> having</c><00:11:35.200><c> these</c><00:11:35.520><c> turned</c> 00:11:35.870 --> 00:11:35.880 align:start position:0% or maybe misled. So, having these turned 00:11:35.880 --> 00:11:38.070 align:start position:0% or maybe misled. So, having these turned off<00:11:36.120><c> to</c><00:11:36.240><c> begin</c><00:11:36.520><c> with</c><00:11:37.160><c> will</c><00:11:37.320><c> make</c><00:11:37.680><c> sure</c><00:11:37.960><c> that</c> 00:11:38.070 --> 00:11:38.080 align:start position:0% off to begin with will make sure that 00:11:38.080 --> 00:11:39.710 align:start position:0% off to begin with will make sure that your<00:11:38.200><c> campaigns</c><00:11:38.640><c> get</c><00:11:38.840><c> data</c><00:11:39.160><c> on</c><00:11:39.280><c> their</c><00:11:39.440><c> own</c><00:11:39.640><c> and</c> 00:11:39.710 --> 00:11:39.720 align:start position:0% your campaigns get data on their own and 00:11:39.720 --> 00:11:41.110 align:start position:0% your campaigns get data on their own and then<00:11:39.840><c> you</c><00:11:39.920><c> can</c><00:11:40.040><c> make</c><00:11:40.200><c> decisions</c><00:11:40.720><c> later</c><00:11:41.000><c> on</c> 00:11:41.110 --> 00:11:41.120 align:start position:0% then you can make decisions later on 00:11:41.120 --> 00:11:43.270 align:start position:0% then you can make decisions later on down<00:11:41.360><c> the</c><00:11:41.440><c> line.</c><00:11:41.920><c> Similarly</c><00:11:42.480><c> with</c><00:11:42.880><c> customer</c> 00:11:43.270 --> 00:11:43.280 align:start position:0% down the line. Similarly with customer 00:11:43.280 --> 00:11:45.070 align:start position:0% down the line. Similarly with customer acquisition<00:11:43.840><c> and</c><00:11:44.040><c> customer</c><00:11:44.400><c> retention,</c><00:11:44.960><c> we</c> 00:11:45.070 --> 00:11:45.080 align:start position:0% acquisition and customer retention, we 00:11:45.080 --> 00:11:46.830 align:start position:0% acquisition and customer retention, we do<00:11:45.280><c> not</c><00:11:45.400><c> want</c><00:11:45.560><c> to</c><00:11:45.680><c> select</c><00:11:46.200><c> either</c><00:11:46.440><c> of</c><00:11:46.520><c> these</c><00:11:46.760><c> at</c> 00:11:46.830 --> 00:11:46.840 align:start position:0% do not want to select either of these at 00:11:46.840 --> 00:11:49.390 align:start position:0% do not want to select either of these at the<00:11:46.920><c> moment</c><00:11:47.640><c> because</c><00:11:48.160><c> these</c><00:11:48.400><c> sections</c><00:11:49.200><c> will</c> 00:11:49.390 --> 00:11:49.400 align:start position:0% the moment because these sections will 00:11:49.400 --> 00:11:51.310 align:start position:0% the moment because these sections will then<00:11:49.640><c> end</c><00:11:49.760><c> up</c><00:11:49.880><c> forcing</c><00:11:50.240><c> Google</c><00:11:50.520><c> to</c><00:11:50.640><c> restrict</c> 00:11:51.310 --> 00:11:51.320 align:start position:0% then end up forcing Google to restrict 00:11:51.320 --> 00:11:53.390 align:start position:0% then end up forcing Google to restrict or<00:11:51.440><c> be</c><00:11:51.560><c> more</c><00:11:51.760><c> restrictive</c><00:11:52.360><c> in</c><00:11:52.480><c> the</c><00:11:52.600><c> targeting.</c> 00:11:53.390 --> 00:11:53.400 align:start position:0% or be more restrictive in the targeting. 00:11:53.400 --> 00:11:54.710 align:start position:0% or be more restrictive in the targeting. And<00:11:53.520><c> at</c><00:11:53.560><c> the</c><00:11:53.680><c> moment,</c><00:11:54.000><c> it</c><00:11:54.120><c> doesn't</c><00:11:54.440><c> really</c> 00:11:54.710 --> 00:11:54.720 align:start position:0% And at the moment, it doesn't really 00:11:54.720 --> 00:11:57.230 align:start position:0% And at the moment, it doesn't really know<00:11:55.440><c> who</c><00:11:55.640><c> your</c><00:11:56.120><c> who</c><00:11:56.200><c> your</c><00:11:56.360><c> customers</c><00:11:56.840><c> are</c><00:11:57.040><c> yet</c> 00:11:57.230 --> 00:11:57.240 align:start position:0% know who your who your customers are yet 00:11:57.240 --> 00:11:58.350 align:start position:0% know who your who your customers are yet and<00:11:57.360><c> even</c><00:11:57.520><c> if</c><00:11:57.640><c> it</c><00:11:57.760><c> does</c><00:11:57.960><c> know</c><00:11:58.080><c> who</c><00:11:58.200><c> your</c> 00:11:58.350 --> 00:11:58.360 align:start position:0% and even if it does know who your 00:11:58.360 --> 00:12:00.950 align:start position:0% and even if it does know who your customers<00:11:58.880><c> are</c><00:11:59.440><c> in</c><00:11:59.600><c> previous</c><00:12:00.080><c> campaigns,</c> 00:12:00.950 --> 00:12:00.960 align:start position:0% customers are in previous campaigns, 00:12:00.960 --> 00:12:02.230 align:start position:0% customers are in previous campaigns, this<00:12:01.120><c> campaign</c><00:12:01.560><c> could</c><00:12:01.680><c> be</c><00:12:01.760><c> targeting</c><00:12:02.200><c> a</c> 00:12:02.230 --> 00:12:02.240 align:start position:0% this campaign could be targeting a 00:12:02.240 --> 00:12:03.910 align:start position:0% this campaign could be targeting a different<00:12:02.600><c> cohort</c><00:12:03.120><c> or</c><00:12:03.240><c> ticket</c><00:12:03.520><c> price</c><00:12:03.800><c> of</c> 00:12:03.910 --> 00:12:03.920 align:start position:0% different cohort or ticket price of 00:12:03.920 --> 00:12:05.870 align:start position:0% different cohort or ticket price of products.<00:12:04.560><c> So,</c><00:12:04.680><c> we</c><00:12:04.720><c> want</c><00:12:04.880><c> to</c><00:12:04.960><c> let</c><00:12:05.120><c> just</c><00:12:05.400><c> again,</c> 00:12:05.870 --> 00:12:05.880 align:start position:0% products. So, we want to let just again, 00:12:05.880 --> 00:12:07.750 align:start position:0% products. So, we want to let just again, we<00:12:06.000><c> want</c><00:12:06.120><c> the</c><00:12:06.200><c> data</c><00:12:06.520><c> to</c><00:12:06.640><c> build</c><00:12:06.840><c> up</c><00:12:06.960><c> naturally</c> 00:12:07.750 --> 00:12:07.760 align:start position:0% we want the data to build up naturally 00:12:07.760 --> 00:12:09.270 align:start position:0% we want the data to build up naturally and<00:12:07.880><c> then</c><00:12:08.040><c> make</c><00:12:08.200><c> the</c><00:12:08.280><c> decisions</c><00:12:08.840><c> on</c><00:12:08.960><c> our</c><00:12:09.160><c> own</c> 00:12:09.270 --> 00:12:09.280 align:start position:0% and then make the decisions on our own 00:12:09.280 --> 00:12:11.070 align:start position:0% and then make the decisions on our own accord<00:12:09.680><c> going</c><00:12:09.920><c> forward.</c><00:12:10.480><c> So,</c><00:12:10.640><c> once</c><00:12:10.800><c> that's</c> 00:12:11.070 --> 00:12:11.080 align:start position:0% accord going forward. So, once that's 00:12:11.080 --> 00:12:13.030 align:start position:0% accord going forward. So, once that's done,<00:12:11.280><c> we</c><00:12:11.400><c> can</c><00:12:11.560><c> click</c><00:12:11.960><c> next</c><00:12:12.680><c> and</c><00:12:12.800><c> then</c><00:12:12.920><c> we're</c> 00:12:13.030 --> 00:12:13.040 align:start position:0% done, we can click next and then we're 00:12:13.040 --> 00:12:15.270 align:start position:0% done, we can click next and then we're moving<00:12:13.480><c> on</c><00:12:13.920><c> to</c><00:12:14.200><c> step</c><00:12:14.520><c> three,</c><00:12:14.800><c> which</c><00:12:15.080><c> is</c> 00:12:15.270 --> 00:12:15.280 align:start position:0% moving on to step three, which is 00:12:15.280 --> 00:12:17.110 align:start position:0% moving on to step three, which is campaign<00:12:15.760><c> settings.</c><00:12:16.560><c> Now,</c><00:12:16.720><c> campaign</c> 00:12:17.110 --> 00:12:17.120 align:start position:0% campaign settings. Now, campaign 00:12:17.120 --> 00:12:19.150 align:start position:0% campaign settings. Now, campaign settings<00:12:17.520><c> is</c><00:12:17.640><c> relatively</c><00:12:18.080><c> straightforward.</c> 00:12:19.150 --> 00:12:19.160 align:start position:0% settings is relatively straightforward. 00:12:19.160 --> 00:12:21.190 align:start position:0% settings is relatively straightforward. It's<00:12:19.400><c> the</c><00:12:19.520><c> settings</c><00:12:20.040><c> that</c><00:12:20.200><c> encompass</c><00:12:20.800><c> who</c><00:12:21.080><c> you</c> 00:12:21.190 --> 00:12:21.200 align:start position:0% It's the settings that encompass who you 00:12:21.200 --> 00:12:22.910 align:start position:0% It's the settings that encompass who you want<00:12:21.440><c> to</c><00:12:21.560><c> actually</c><00:12:21.880><c> serve</c><00:12:22.200><c> in</c><00:12:22.280><c> your</c><00:12:22.440><c> campaign.</c> 00:12:22.910 --> 00:12:22.920 align:start position:0% want to actually serve in your campaign. 00:12:22.920 --> 00:12:24.830 align:start position:0% want to actually serve in your campaign. So,<00:12:23.080><c> for</c><00:12:23.200><c> example,</c><00:12:24.000><c> if</c><00:12:24.160><c> we</c><00:12:24.240><c> want</c><00:12:24.400><c> to</c><00:12:24.480><c> serve</c><00:12:24.760><c> the</c> 00:12:24.830 --> 00:12:24.840 align:start position:0% So, for example, if we want to serve the 00:12:24.840 --> 00:12:26.750 align:start position:0% So, for example, if we want to serve the United<00:12:25.240><c> Kingdom,</c><00:12:25.920><c> we</c><00:12:26.000><c> select</c><00:12:26.320><c> the</c><00:12:26.400><c> United</c> 00:12:26.750 --> 00:12:26.760 align:start position:0% United Kingdom, we select the United 00:12:26.760 --> 00:12:28.870 align:start position:0% United Kingdom, we select the United Kingdom<00:12:27.160><c> or</c><00:12:27.280><c> you</c><00:12:27.400><c> enter</c><00:12:27.640><c> another</c><00:12:27.920><c> location</c> 00:12:28.870 --> 00:12:28.880 align:start position:0% Kingdom or you enter another location 00:12:28.880 --> 00:12:31.590 align:start position:0% Kingdom or you enter another location and<00:12:29.040><c> choose</c><00:12:29.440><c> the</c><00:12:29.680><c> given</c><00:12:30.080><c> state,</c><00:12:30.680><c> country,</c> 00:12:31.590 --> 00:12:31.600 align:start position:0% and choose the given state, country, 00:12:31.600 --> 00:12:32.750 align:start position:0% and choose the given state, country, county,<00:12:31.880><c> whatever</c><00:12:32.120><c> it</c><00:12:32.200><c> is</c><00:12:32.320><c> that</c><00:12:32.440><c> you</c><00:12:32.480><c> want</c><00:12:32.640><c> to</c> 00:12:32.750 --> 00:12:32.760 align:start position:0% county, whatever it is that you want to 00:12:32.760 --> 00:12:35.270 align:start position:0% county, whatever it is that you want to look<00:12:33.040><c> at</c><00:12:33.240><c> serving</c><00:12:33.960><c> in</c><00:12:34.120><c> front</c><00:12:34.440><c> of.</c><00:12:34.960><c> So,</c><00:12:35.120><c> we'll</c> 00:12:35.270 --> 00:12:35.280 align:start position:0% look at serving in front of. So, we'll 00:12:35.280 --> 00:12:37.550 align:start position:0% look at serving in front of. So, we'll select<00:12:35.640><c> United</c><00:12:36.000><c> Kingdom</c><00:12:36.320><c> in</c><00:12:36.400><c> this</c><00:12:36.560><c> example.</c> 00:12:37.550 --> 00:12:37.560 align:start position:0% select United Kingdom in this example. 00:12:37.560 --> 00:12:39.510 align:start position:0% select United Kingdom in this example. We<00:12:37.680><c> do</c><00:12:37.880><c> We</c><00:12:38.040><c> are</c><00:12:38.160><c> going</c><00:12:38.360><c> to</c><00:12:38.480><c> open</c><00:12:38.680><c> up</c><00:12:38.839><c> location</c> 00:12:39.510 --> 00:12:39.520 align:start position:0% We do We are going to open up location 00:12:39.520 --> 00:12:41.470 align:start position:0% We do We are going to open up location options<00:12:39.920><c> because</c><00:12:40.240><c> rather</c><00:12:40.560><c> than</c><00:12:40.760><c> presence</c><00:12:41.280><c> or</c> 00:12:41.470 --> 00:12:41.480 align:start position:0% options because rather than presence or 00:12:41.480 --> 00:12:43.829 align:start position:0% options because rather than presence or interest,<00:12:42.000><c> which</c><00:12:42.160><c> means</c><00:12:42.400><c> people</c><00:12:42.760><c> in</c><00:12:43.160><c> regular</c> 00:12:43.829 --> 00:12:43.839 align:start position:0% interest, which means people in regular 00:12:43.839 --> 00:12:45.870 align:start position:0% interest, which means people in regular regularly<00:12:44.480><c> in</c><00:12:45.000><c> or</c><00:12:45.120><c> people</c><00:12:45.360><c> who've</c><00:12:45.560><c> shown</c> 00:12:45.870 --> 00:12:45.880 align:start position:0% regularly in or people who've shown 00:12:45.880 --> 00:12:48.190 align:start position:0% regularly in or people who've shown interest<00:12:46.440><c> in</c><00:12:46.560><c> that</c><00:12:46.720><c> location,</c><00:12:47.680><c> we</c><00:12:47.760><c> just</c><00:12:48.000><c> want</c> 00:12:48.190 --> 00:12:48.200 align:start position:0% interest in that location, we just want 00:12:48.200 --> 00:12:49.750 align:start position:0% interest in that location, we just want presence.<00:12:48.760><c> We</c><00:12:48.880><c> want</c><00:12:49.040><c> people</c><00:12:49.320><c> who</c><00:12:49.400><c> have</c><00:12:49.560><c> been</c> 00:12:49.750 --> 00:12:49.760 align:start position:0% presence. We want people who have been 00:12:49.760 --> 00:12:52.550 align:start position:0% presence. We want people who have been in<00:12:49.839><c> that</c><00:12:50.040><c> area</c><00:12:50.600><c> or</c><00:12:50.800><c> are</c><00:12:50.920><c> regular</c><00:12:51.800><c> or</c><00:12:52.000><c> regularly</c> 00:12:52.550 --> 00:12:52.560 align:start position:0% in that area or are regular or regularly 00:12:52.560 --> 00:12:55.150 align:start position:0% in that area or are regular or regularly in<00:12:53.240><c> that</c><00:12:53.400><c> location.</c><00:12:54.200><c> Languages</c><00:12:54.760><c> is</c><00:12:54.880><c> pretty</c> 00:12:55.150 --> 00:12:55.160 align:start position:0% in that location. Languages is pretty 00:12:55.160 --> 00:12:56.630 align:start position:0% in that location. Languages is pretty straightforward.<00:12:55.920><c> I</c><00:12:56.000><c> think</c><00:12:56.240><c> for</c><00:12:56.320><c> the</c><00:12:56.400><c> most</c> 00:12:56.630 --> 00:12:56.640 align:start position:0% straightforward. I think for the most 00:12:56.640 --> 00:12:58.630 align:start position:0% straightforward. I think for the most part<00:12:56.839><c> people</c><00:12:57.080><c> will</c><00:12:57.200><c> keep</c><00:12:57.400><c> this</c><00:12:57.680><c> as</c><00:12:57.920><c> English</c> 00:12:58.630 --> 00:12:58.640 align:start position:0% part people will keep this as English 00:12:58.640 --> 00:13:00.750 align:start position:0% part people will keep this as English unless<00:12:59.040><c> you</c><00:12:59.160><c> potentially</c><00:13:00.000><c> are</c><00:13:00.000><c> in</c><00:13:00.120><c> the</c><00:13:00.240><c> US</c><00:13:00.640><c> and</c> 00:13:00.750 --> 00:13:00.760 align:start position:0% unless you potentially are in the US and 00:13:00.760 --> 00:13:02.470 align:start position:0% unless you potentially are in the US and you're<00:13:00.880><c> serving</c><00:13:01.360><c> maybe</c><00:13:01.600><c> Spanish</c><00:13:02.040><c> speaking</c> 00:13:02.470 --> 00:13:02.480 align:start position:0% you're serving maybe Spanish speaking 00:13:02.480 --> 00:13:05.150 align:start position:0% you're serving maybe Spanish speaking campaigns<00:13:03.120><c> or</c><00:13:03.320><c> Mexico</c><00:13:03.880><c> or</c><00:13:04.440><c> if</c><00:13:04.600><c> you're</c><00:13:04.800><c> based</c> 00:13:05.150 --> 00:13:05.160 align:start position:0% campaigns or Mexico or if you're based 00:13:05.160 --> 00:13:06.590 align:start position:0% campaigns or Mexico or if you're based in<00:13:05.320><c> a</c><00:13:05.360><c> different</c><00:13:05.680><c> country</c><00:13:06.160><c> and</c><00:13:06.320><c> it's</c><00:13:06.440><c> not</c> 00:13:06.590 --> 00:13:06.600 align:start position:0% in a different country and it's not 00:13:06.600 --> 00:13:08.190 align:start position:0% in a different country and it's not English<00:13:06.880><c> speaking,</c><00:13:07.440><c> make</c><00:13:07.640><c> sure</c><00:13:07.800><c> whatever</c><00:13:08.080><c> the</c> 00:13:08.190 --> 00:13:08.200 align:start position:0% English speaking, make sure whatever the 00:13:08.200 --> 00:13:09.990 align:start position:0% English speaking, make sure whatever the highest<00:13:08.560><c> spoken</c><00:13:08.960><c> language</c><00:13:09.440><c> is</c><00:13:09.720><c> in</c><00:13:09.839><c> that</c> 00:13:09.990 --> 00:13:10.000 align:start position:0% highest spoken language is in that 00:13:10.000 --> 00:13:11.750 align:start position:0% highest spoken language is in that country<00:13:10.280><c> that</c><00:13:10.400><c> you're</c><00:13:10.520><c> serving,</c><00:13:11.440><c> that</c><00:13:11.600><c> that</c> 00:13:11.750 --> 00:13:11.760 align:start position:0% country that you're serving, that that 00:13:11.760 --> 00:13:13.750 align:start position:0% country that you're serving, that that language<00:13:12.160><c> should</c><00:13:12.320><c> be</c><00:13:12.440><c> set</c><00:13:12.760><c> here.</c><00:13:13.320><c> If</c><00:13:13.480><c> it</c><00:13:13.600><c> is</c><00:13:13.720><c> a</c> 00:13:13.750 --> 00:13:13.760 align:start position:0% language should be set here. If it is a 00:13:13.760 --> 00:13:15.950 align:start position:0% language should be set here. If it is a country,<00:13:14.200><c> state,</c><00:13:14.600><c> county,</c><00:13:15.160><c> or</c><00:13:15.360><c> place</c><00:13:15.760><c> that</c> 00:13:15.950 --> 00:13:15.960 align:start position:0% country, state, county, or place that 00:13:15.960 --> 00:13:18.430 align:start position:0% country, state, county, or place that has<00:13:16.280><c> multiple</c><00:13:16.839><c> different</c><00:13:17.200><c> spoken</c><00:13:17.560><c> languages,</c> 00:13:18.430 --> 00:13:18.440 align:start position:0% has multiple different spoken languages, 00:13:18.440 --> 00:13:20.150 align:start position:0% has multiple different spoken languages, we<00:13:18.600><c> would</c><00:13:18.760><c> recommend</c><00:13:19.160><c> having</c><00:13:19.520><c> individual</c> 00:13:20.150 --> 00:13:20.160 align:start position:0% we would recommend having individual 00:13:20.160 --> 00:13:22.790 align:start position:0% we would recommend having individual campaigns<00:13:20.920><c> with</c><00:13:21.240><c> their</c><00:13:21.520><c> own</c><00:13:21.800><c> language</c><00:13:22.280><c> set.</c> 00:13:22.790 --> 00:13:22.800 align:start position:0% campaigns with their own language set. 00:13:22.800 --> 00:13:24.350 align:start position:0% campaigns with their own language set. So,<00:13:22.960><c> you'd</c><00:13:23.120><c> have</c><00:13:23.320><c> an</c><00:13:23.440><c> English</c><00:13:23.960><c> speaking</c> 00:13:24.350 --> 00:13:24.360 align:start position:0% So, you'd have an English speaking 00:13:24.360 --> 00:13:26.750 align:start position:0% So, you'd have an English speaking campaign,<00:13:25.120><c> a</c><00:13:25.640><c> Spanish</c><00:13:26.040><c> speaking</c><00:13:26.360><c> campaign,</c> 00:13:26.750 --> 00:13:26.760 align:start position:0% campaign, a Spanish speaking campaign, 00:13:26.760 --> 00:13:28.550 align:start position:0% campaign, a Spanish speaking campaign, and<00:13:26.880><c> potentially</c><00:13:27.400><c> a</c><00:13:27.560><c> Catalan</c><00:13:28.160><c> speaking</c> 00:13:28.550 --> 00:13:28.560 align:start position:0% and potentially a Catalan speaking 00:13:28.560 --> 00:13:30.470 align:start position:0% and potentially a Catalan speaking campaign<00:13:28.920><c> for</c><00:13:29.040><c> example.</c><00:13:29.720><c> Now</c><00:13:29.880><c> moving</c><00:13:30.160><c> on</c><00:13:30.280><c> to</c> 00:13:30.470 --> 00:13:30.480 align:start position:0% campaign for example. Now moving on to 00:13:30.480 --> 00:13:32.030 align:start position:0% campaign for example. Now moving on to EU<00:13:30.760><c> political</c><00:13:31.200><c> ads,</c><00:13:31.440><c> this</c><00:13:31.640><c> might</c><00:13:31.840><c> not</c><00:13:31.960><c> be</c> 00:13:32.030 --> 00:13:32.040 align:start position:0% EU political ads, this might not be 00:13:32.040 --> 00:13:33.350 align:start position:0% EU political ads, this might not be applicable<00:13:32.560><c> to</c><00:13:32.680><c> everybody</c><00:13:33.120><c> in</c><00:13:33.240><c> their</c> 00:13:33.350 --> 00:13:33.360 align:start position:0% applicable to everybody in their 00:13:33.360 --> 00:13:34.990 align:start position:0% applicable to everybody in their account,<00:13:33.680><c> but</c><00:13:33.800><c> if</c><00:13:33.960><c> it</c><00:13:34.120><c> is,</c><00:13:34.440><c> you</c><00:13:34.560><c> want</c><00:13:34.720><c> to</c><00:13:34.800><c> just</c> 00:13:34.990 --> 00:13:35.000 align:start position:0% account, but if it is, you want to just 00:13:35.000 --> 00:13:36.990 align:start position:0% account, but if it is, you want to just select<00:13:35.480><c> no,</c><00:13:35.840><c> this</c><00:13:36.040><c> campaign</c><00:13:36.360><c> does</c><00:13:36.520><c> not</c><00:13:36.720><c> have</c> 00:13:36.990 --> 00:13:37.000 align:start position:0% select no, this campaign does not have 00:13:37.000 --> 00:13:39.310 align:start position:0% select no, this campaign does not have EU<00:13:37.280><c> political</c><00:13:37.720><c> ads,</c><00:13:38.320><c> unless</c><00:13:38.600><c> of</c><00:13:38.720><c> course</c><00:13:39.120><c> you</c> 00:13:39.310 --> 00:13:39.320 align:start position:0% EU political ads, unless of course you 00:13:39.320 --> 00:13:41.270 align:start position:0% EU political ads, unless of course you are<00:13:39.480><c> serving</c><00:13:39.960><c> EU</c><00:13:40.240><c> political</c><00:13:40.680><c> ads</c><00:13:40.960><c> and</c><00:13:41.080><c> you</c><00:13:41.160><c> do</c> 00:13:41.270 --> 00:13:41.280 align:start position:0% are serving EU political ads and you do 00:13:41.280 --> 00:13:43.990 align:start position:0% are serving EU political ads and you do want<00:13:41.400><c> to</c><00:13:41.480><c> select</c><00:13:41.800><c> yes,</c><00:13:42.000><c> but</c><00:13:42.160><c> for</c><00:13:42.640><c> 99.9%</c><00:13:43.920><c> of</c> 00:13:43.990 --> 00:13:44.000 align:start position:0% want to select yes, but for 99.9% of 00:13:44.000 --> 00:13:46.390 align:start position:0% want to select yes, but for 99.9% of people,<00:13:44.640><c> this</c><00:13:44.840><c> will</c><00:13:44.960><c> not</c><00:13:45.160><c> apply.</c><00:13:45.960><c> Once</c><00:13:46.200><c> this</c> 00:13:46.390 --> 00:13:46.400 align:start position:0% people, this will not apply. Once this 00:13:46.400 --> 00:13:48.870 align:start position:0% people, this will not apply. Once this is<00:13:46.520><c> done,</c><00:13:47.000><c> you</c><00:13:47.120><c> want</c><00:13:47.320><c> to</c><00:13:47.440><c> click</c><00:13:47.880><c> next</c><00:13:48.600><c> and</c><00:13:48.720><c> this</c> 00:13:48.870 --> 00:13:48.880 align:start position:0% is done, you want to click next and this 00:13:48.880 --> 00:13:50.550 align:start position:0% is done, you want to click next and this is<00:13:49.000><c> where</c><00:13:49.120><c> we</c><00:13:49.240><c> move</c><00:13:49.520><c> on</c><00:13:49.720><c> to</c><00:13:49.920><c> step</c><00:13:50.200><c> four,</c><00:13:50.400><c> which</c> 00:13:50.550 --> 00:13:50.560 align:start position:0% is where we move on to step four, which 00:13:50.560 --> 00:13:52.710 align:start position:0% is where we move on to step four, which is<00:13:50.680><c> the</c><00:13:50.920><c> asset</c><00:13:51.240><c> groups.</c><00:13:51.960><c> Now</c><00:13:52.160><c> asset</c><00:13:52.440><c> groups</c> 00:13:52.710 --> 00:13:52.720 align:start position:0% is the asset groups. Now asset groups 00:13:52.720 --> 00:13:54.790 align:start position:0% is the asset groups. Now asset groups are<00:13:52.880><c> what</c><00:13:53.040><c> describe</c><00:13:53.760><c> your</c><00:13:53.960><c> campaign,</c><00:13:54.440><c> so</c><00:13:54.600><c> this</c> 00:13:54.790 --> 00:13:54.800 align:start position:0% are what describe your campaign, so this 00:13:54.800 --> 00:13:56.270 align:start position:0% are what describe your campaign, so this could<00:13:55.080><c> be</c><00:13:55.120><c> the</c><00:13:55.240><c> copy,</c><00:13:55.640><c> this</c><00:13:55.840><c> could</c><00:13:56.000><c> be</c><00:13:56.160><c> the</c> 00:13:56.270 --> 00:13:56.280 align:start position:0% could be the copy, this could be the 00:13:56.280 --> 00:13:57.590 align:start position:0% could be the copy, this could be the visuals,<00:13:56.760><c> this</c><00:13:56.920><c> could</c><00:13:57.120><c> be</c><00:13:57.240><c> any</c><00:13:57.400><c> of</c><00:13:57.480><c> the</c> 00:13:57.590 --> 00:13:57.600 align:start position:0% visuals, this could be any of the 00:13:57.600 --> 00:13:59.590 align:start position:0% visuals, this could be any of the headlines,<00:13:58.160><c> the</c><00:13:58.280><c> marketing</c><00:13:58.720><c> messaging.</c><00:13:59.480><c> So</c> 00:13:59.590 --> 00:13:59.600 align:start position:0% headlines, the marketing messaging. So 00:13:59.600 --> 00:14:00.830 align:start position:0% headlines, the marketing messaging. So you<00:13:59.680><c> really</c><00:13:59.840><c> want</c><00:13:59.960><c> to</c><00:14:00.040><c> spend</c><00:14:00.320><c> time</c><00:14:00.600><c> here</c><00:14:00.720><c> to</c> 00:14:00.830 --> 00:14:00.840 align:start position:0% you really want to spend time here to 00:14:00.840 --> 00:14:02.550 align:start position:0% you really want to spend time here to populate<00:14:01.320><c> everything</c><00:14:01.720><c> to</c><00:14:01.840><c> the</c><00:14:01.920><c> best</c><00:14:02.200><c> of</c><00:14:02.320><c> your</c> 00:14:02.550 --> 00:14:02.560 align:start position:0% populate everything to the best of your 00:14:02.560 --> 00:14:04.350 align:start position:0% populate everything to the best of your ability,<00:14:03.440><c> because</c><00:14:03.720><c> this</c><00:14:03.880><c> is</c><00:14:04.040><c> what's</c> 00:14:04.350 --> 00:14:04.360 align:start position:0% ability, because this is what's 00:14:04.360 --> 00:14:05.710 align:start position:0% ability, because this is what's ultimately<00:14:04.840><c> going</c><00:14:05.040><c> to</c><00:14:05.120><c> be</c><00:14:05.200><c> served</c><00:14:05.520><c> to</c><00:14:05.600><c> your</c> 00:14:05.710 --> 00:14:05.720 align:start position:0% ultimately going to be served to your 00:14:05.720 --> 00:14:08.030 align:start position:0% ultimately going to be served to your prospective<00:14:06.240><c> customers.</c><00:14:07.080><c> So</c><00:14:07.360><c> once</c><00:14:07.680><c> we've</c> 00:14:08.030 --> 00:14:08.040 align:start position:0% prospective customers. So once we've 00:14:08.040 --> 00:14:10.470 align:start position:0% prospective customers. So once we've given<00:14:08.600><c> our</c><00:14:08.800><c> product</c><00:14:09.240><c> group</c><00:14:09.480><c> a</c><00:14:09.560><c> name,</c><00:14:10.080><c> we</c><00:14:10.240><c> also</c> 00:14:10.470 --> 00:14:10.480 align:start position:0% given our product group a name, we also 00:14:10.480 --> 00:14:12.430 align:start position:0% given our product group a name, we also want<00:14:10.600><c> to</c><00:14:10.720><c> select</c><00:14:11.080><c> a</c><00:14:11.160><c> final</c><00:14:11.600><c> URL.</c><00:14:12.000><c> This</c><00:14:12.200><c> will</c><00:14:12.320><c> be</c> 00:14:12.430 --> 00:14:12.440 align:start position:0% want to select a final URL. This will be 00:14:12.440 --> 00:14:14.550 align:start position:0% want to select a final URL. This will be the<00:14:12.600><c> destination</c><00:14:13.520><c> of</c><00:14:13.680><c> your</c><00:14:13.840><c> customers</c><00:14:14.320><c> once</c> 00:14:14.550 --> 00:14:14.560 align:start position:0% the destination of your customers once 00:14:14.560 --> 00:14:16.230 align:start position:0% the destination of your customers once they<00:14:14.720><c> click</c><00:14:15.080><c> on</c><00:14:15.200><c> your</c><00:14:15.400><c> ad.</c><00:14:15.920><c> Once</c><00:14:16.120><c> you've</c> 00:14:16.230 --> 00:14:16.240 align:start position:0% they click on your ad. Once you've 00:14:16.240 --> 00:14:18.190 align:start position:0% they click on your ad. Once you've populated<00:14:16.840><c> your</c><00:14:17.040><c> final</c><00:14:17.400><c> URL,</c><00:14:17.840><c> you</c><00:14:17.920><c> can</c><00:14:18.080><c> go</c> 00:14:18.190 --> 00:14:18.200 align:start position:0% populated your final URL, you can go 00:14:18.200 --> 00:14:19.790 align:start position:0% populated your final URL, you can go ahead<00:14:18.400><c> and</c><00:14:18.480><c> move</c><00:14:18.680><c> on</c><00:14:18.800><c> to</c><00:14:18.920><c> brand</c><00:14:19.240><c> guidelines.</c> 00:14:19.790 --> 00:14:19.800 align:start position:0% ahead and move on to brand guidelines. 00:14:19.800 --> 00:14:21.750 align:start position:0% ahead and move on to brand guidelines. Again,<00:14:20.280><c> a</c><00:14:20.360><c> lot</c><00:14:20.600><c> of</c><00:14:20.680><c> this</c><00:14:20.840><c> is</c><00:14:20.960><c> straightforward</c> 00:14:21.750 --> 00:14:21.760 align:start position:0% Again, a lot of this is straightforward 00:14:21.760 --> 00:14:23.150 align:start position:0% Again, a lot of this is straightforward where<00:14:21.880><c> Google</c><00:14:22.240><c> will</c><00:14:22.320><c> tell</c><00:14:22.480><c> you</c><00:14:22.600><c> exactly</c><00:14:23.040><c> what</c> 00:14:23.150 --> 00:14:23.160 align:start position:0% where Google will tell you exactly what 00:14:23.160 --> 00:14:24.950 align:start position:0% where Google will tell you exactly what it<00:14:23.280><c> is</c><00:14:23.440><c> they</c><00:14:23.520><c> expect</c><00:14:24.000><c> from</c><00:14:24.240><c> you,</c><00:14:24.400><c> for</c><00:14:24.560><c> example,</c> 00:14:24.950 --> 00:14:24.960 align:start position:0% it is they expect from you, for example, 00:14:24.960 --> 00:14:26.910 align:start position:0% it is they expect from you, for example, your<00:14:25.080><c> business</c><00:14:25.520><c> name</c><00:14:25.960><c> and</c><00:14:26.120><c> then</c><00:14:26.280><c> populating</c> 00:14:26.910 --> 00:14:26.920 align:start position:0% your business name and then populating 00:14:26.920 --> 00:14:28.990 align:start position:0% your business name and then populating your<00:14:27.160><c> logos</c><00:14:27.680><c> as</c><00:14:27.880><c> well.</c><00:14:28.480><c> Once</c><00:14:28.800><c> you've</c> 00:14:28.990 --> 00:14:29.000 align:start position:0% your logos as well. Once you've 00:14:29.000 --> 00:14:31.829 align:start position:0% your logos as well. Once you've populated<00:14:29.560><c> your</c><00:14:29.720><c> final</c><00:14:30.080><c> URL,</c><00:14:30.760><c> Google</c><00:14:31.240><c> will</c> 00:14:31.829 --> 00:14:31.839 align:start position:0% populated your final URL, Google will 00:14:31.839 --> 00:14:33.790 align:start position:0% populated your final URL, Google will automatically<00:14:32.640><c> create</c><00:14:33.040><c> some</c><00:14:33.200><c> examples</c><00:14:33.680><c> of</c> 00:14:33.790 --> 00:14:33.800 align:start position:0% automatically create some examples of 00:14:33.800 --> 00:14:35.910 align:start position:0% automatically create some examples of headlines<00:14:34.360><c> that</c><00:14:34.560><c> will</c><00:14:34.680><c> be</c><00:14:35.080><c> pulled</c><00:14:35.440><c> from</c><00:14:35.720><c> your</c> 00:14:35.910 --> 00:14:35.920 align:start position:0% headlines that will be pulled from your 00:14:35.920 --> 00:14:37.950 align:start position:0% headlines that will be pulled from your website<00:14:36.520><c> as</c><00:14:36.880><c> marketing</c><00:14:37.280><c> messaging</c><00:14:37.720><c> that</c><00:14:37.839><c> can</c> 00:14:37.950 --> 00:14:37.960 align:start position:0% website as marketing messaging that can 00:14:37.960 --> 00:14:40.030 align:start position:0% website as marketing messaging that can be<00:14:38.080><c> used</c><00:14:38.360><c> in</c><00:14:38.440><c> your</c><00:14:38.600><c> campaigns.</c><00:14:39.480><c> You</c><00:14:39.600><c> are</c><00:14:39.720><c> free</c> 00:14:40.030 --> 00:14:40.040 align:start position:0% be used in your campaigns. You are free 00:14:40.040 --> 00:14:41.630 align:start position:0% be used in your campaigns. You are free to<00:14:40.200><c> use</c><00:14:40.400><c> these</c><00:14:40.640><c> as</c><00:14:40.800><c> you</c><00:14:40.920><c> like,</c><00:14:41.240><c> some</c><00:14:41.400><c> of</c><00:14:41.480><c> them</c> 00:14:41.630 --> 00:14:41.640 align:start position:0% to use these as you like, some of them 00:14:41.640 --> 00:14:43.030 align:start position:0% to use these as you like, some of them can<00:14:41.800><c> be</c><00:14:41.920><c> quite</c><00:14:42.160><c> good,</c><00:14:42.400><c> some</c><00:14:42.520><c> of</c><00:14:42.600><c> them</c><00:14:42.720><c> can</c><00:14:42.920><c> be</c> 00:14:43.030 --> 00:14:43.040 align:start position:0% can be quite good, some of them can be 00:14:43.040 --> 00:14:44.750 align:start position:0% can be quite good, some of them can be quite<00:14:43.280><c> poor,</c><00:14:43.880><c> so</c><00:14:44.000><c> I</c><00:14:44.080><c> definitely</c><00:14:44.440><c> make</c><00:14:44.600><c> sure</c> 00:14:44.750 --> 00:14:44.760 align:start position:0% quite poor, so I definitely make sure 00:14:44.760 --> 00:14:46.310 align:start position:0% quite poor, so I definitely make sure you<00:14:44.880><c> scour</c><00:14:45.240><c> through</c><00:14:45.600><c> if</c><00:14:45.720><c> you</c><00:14:45.800><c> want</c><00:14:45.960><c> to</c><00:14:46.040><c> change</c> 00:14:46.310 --> 00:14:46.320 align:start position:0% you scour through if you want to change 00:14:46.320 --> 00:14:47.950 align:start position:0% you scour through if you want to change anything,<00:14:46.760><c> unless</c><00:14:47.160><c> you</c><00:14:47.280><c> have</c><00:14:47.480><c> your</c><00:14:47.720><c> own</c> 00:14:47.950 --> 00:14:47.960 align:start position:0% anything, unless you have your own 00:14:47.960 --> 00:14:49.550 align:start position:0% anything, unless you have your own headlines<00:14:48.600><c> from</c><00:14:48.800><c> your</c><00:14:48.960><c> own</c><00:14:49.120><c> marketing</c> 00:14:49.550 --> 00:14:49.560 align:start position:0% headlines from your own marketing 00:14:49.560 --> 00:14:51.550 align:start position:0% headlines from your own marketing messaging<00:14:50.360><c> that</c><00:14:50.480><c> you</c><00:14:50.560><c> want</c><00:14:50.720><c> to</c><00:14:50.839><c> use.</c><00:14:51.440><c> That</c> 00:14:51.550 --> 00:14:51.560 align:start position:0% messaging that you want to use. That 00:14:51.560 --> 00:14:53.470 align:start position:0% messaging that you want to use. That would<00:14:51.680><c> be</c><00:14:51.760><c> a</c><00:14:51.839><c> preferred</c><00:14:52.360><c> and</c><00:14:52.480><c> more</c><00:14:52.720><c> authentic</c> 00:14:53.470 --> 00:14:53.480 align:start position:0% would be a preferred and more authentic 00:14:53.480 --> 00:14:55.630 align:start position:0% would be a preferred and more authentic way<00:14:54.080><c> to</c><00:14:54.200><c> deliver</c><00:14:54.640><c> your</c><00:14:54.880><c> campaigns</c><00:14:55.360><c> into</c><00:14:55.520><c> your</c> 00:14:55.630 --> 00:14:55.640 align:start position:0% way to deliver your campaigns into your 00:14:55.640 --> 00:14:57.270 align:start position:0% way to deliver your campaigns into your prospective<00:14:56.120><c> customers</c><00:14:56.520><c> eyes.</c><00:14:57.000><c> So</c><00:14:57.080><c> you</c><00:14:57.160><c> can</c> 00:14:57.270 --> 00:14:57.280 align:start position:0% prospective customers eyes. So you can 00:14:57.280 --> 00:14:58.870 align:start position:0% prospective customers eyes. So you can see<00:14:57.480><c> here</c><00:14:57.680><c> based</c><00:14:57.960><c> on</c><00:14:58.080><c> some</c><00:14:58.200><c> of</c><00:14:58.280><c> the</c><00:14:58.360><c> content</c><00:14:58.760><c> we</c> 00:14:58.870 --> 00:14:58.880 align:start position:0% see here based on some of the content we 00:14:58.880 --> 00:15:00.910 align:start position:0% see here based on some of the content we have<00:14:59.160><c> on</c><00:14:59.320><c> our</c><00:14:59.440><c> website,</c><00:15:00.240><c> Google</c><00:15:00.640><c> has</c> 00:15:00.910 --> 00:15:00.920 align:start position:0% have on our website, Google has 00:15:00.920 --> 00:15:03.150 align:start position:0% have on our website, Google has populated<00:15:01.680><c> a</c><00:15:01.800><c> description</c><00:15:02.440><c> and</c><00:15:02.560><c> a</c><00:15:02.640><c> headline</c> 00:15:03.150 --> 00:15:03.160 align:start position:0% populated a description and a headline 00:15:03.160 --> 00:15:04.910 align:start position:0% populated a description and a headline or<00:15:03.280><c> multiple</c><00:15:03.600><c> headlines</c><00:15:04.080><c> that</c><00:15:04.240><c> could</c><00:15:04.400><c> be</c><00:15:04.520><c> used</c> 00:15:04.910 --> 00:15:04.920 align:start position:0% or multiple headlines that could be used 00:15:04.920 --> 00:15:06.829 align:start position:0% or multiple headlines that could be used in<00:15:05.200><c> a</c><00:15:05.280><c> display</c><00:15:05.680><c> campaign.</c> 00:15:06.829 --> 00:15:06.839 align:start position:0% in a display campaign. 00:15:06.839 --> 00:15:08.790 align:start position:0% in a display campaign. So<00:15:07.080><c> once</c><00:15:07.360><c> this</c><00:15:07.560><c> has</c><00:15:07.720><c> been</c><00:15:07.880><c> populated</c><00:15:08.400><c> and</c><00:15:08.680><c> and</c> 00:15:08.790 --> 00:15:08.800 align:start position:0% So once this has been populated and and 00:15:08.800 --> 00:15:10.230 align:start position:0% So once this has been populated and and you<00:15:08.920><c> are</c><00:15:09.040><c> happy</c><00:15:09.320><c> with</c><00:15:09.440><c> your</c><00:15:09.600><c> headlines,</c><00:15:10.160><c> your</c> 00:15:10.230 --> 00:15:10.240 align:start position:0% you are happy with your headlines, your 00:15:10.240 --> 00:15:13.310 align:start position:0% you are happy with your headlines, your descriptions,<00:15:11.280><c> your</c><00:15:11.720><c> images,</c><00:15:12.480><c> your</c><00:15:12.600><c> videos</c> 00:15:13.310 --> 00:15:13.320 align:start position:0% descriptions, your images, your videos 00:15:13.320 --> 00:15:14.990 align:start position:0% descriptions, your images, your videos and<00:15:13.480><c> your</c><00:15:13.600><c> site</c><00:15:13.920><c> links</c><00:15:14.200><c> and</c><00:15:14.440><c> even</c><00:15:14.680><c> your</c><00:15:14.800><c> call</c> 00:15:14.990 --> 00:15:15.000 align:start position:0% and your site links and even your call 00:15:15.000 --> 00:15:16.790 align:start position:0% and your site links and even your call to<00:15:15.160><c> action,</c><00:15:15.920><c> you</c><00:15:16.000><c> can</c><00:15:16.120><c> then</c><00:15:16.240><c> come</c><00:15:16.400><c> down</c><00:15:16.640><c> to</c> 00:15:16.790 --> 00:15:16.800 align:start position:0% to action, you can then come down to 00:15:16.800 --> 00:15:19.230 align:start position:0% to action, you can then come down to asset<00:15:17.200><c> optimization</c><00:15:18.080><c> and</c><00:15:18.240><c> then</c><00:15:18.560><c> open</c><00:15:19.040><c> this</c> 00:15:19.230 --> 00:15:19.240 align:start position:0% asset optimization and then open this 00:15:19.240 --> 00:15:21.670 align:start position:0% asset optimization and then open this drop<00:15:19.440><c> down</c><00:15:19.720><c> up.</c><00:15:20.360><c> This</c><00:15:20.560><c> is</c><00:15:20.680><c> where</c><00:15:20.839><c> Google</c><00:15:21.320><c> will</c> 00:15:21.670 --> 00:15:21.680 align:start position:0% drop down up. This is where Google will 00:15:21.680 --> 00:15:23.790 align:start position:0% drop down up. This is where Google will optimize<00:15:22.200><c> using</c><00:15:22.520><c> AI</c><00:15:22.880><c> to</c><00:15:23.200><c> enhance</c><00:15:23.680><c> and</c> 00:15:23.790 --> 00:15:23.800 align:start position:0% optimize using AI to enhance and 00:15:23.800 --> 00:15:25.350 align:start position:0% optimize using AI to enhance and generate<00:15:24.160><c> different</c><00:15:24.520><c> assets</c><00:15:24.880><c> based</c><00:15:25.120><c> on</c><00:15:25.240><c> what</c> 00:15:25.350 --> 00:15:25.360 align:start position:0% generate different assets based on what 00:15:25.360 --> 00:15:27.750 align:start position:0% generate different assets based on what it<00:15:25.520><c> thinks</c><00:15:25.960><c> will</c><00:15:26.120><c> work</c><00:15:26.760><c> for</c><00:15:26.920><c> your</c><00:15:27.240><c> prospective</c> 00:15:27.750 --> 00:15:27.760 align:start position:0% it thinks will work for your prospective 00:15:27.760 --> 00:15:29.270 align:start position:0% it thinks will work for your prospective customers.<00:15:28.240><c> It</c><00:15:28.320><c> might</c><00:15:28.560><c> change</c><00:15:28.880><c> certain</c> 00:15:29.270 --> 00:15:29.280 align:start position:0% customers. It might change certain 00:15:29.280 --> 00:15:31.030 align:start position:0% customers. It might change certain graphics.<00:15:29.760><c> It</c><00:15:29.840><c> might</c><00:15:30.000><c> make</c><00:15:30.200><c> things</c><00:15:30.480><c> more</c> 00:15:31.030 --> 00:15:31.040 align:start position:0% graphics. It might make things more 00:15:31.040 --> 00:15:32.630 align:start position:0% graphics. It might make things more enhanced<00:15:31.560><c> if</c><00:15:31.680><c> you've</c><00:15:31.800><c> got</c><00:15:31.960><c> poor</c><00:15:32.320><c> image</c> 00:15:32.630 --> 00:15:32.640 align:start position:0% enhanced if you've got poor image 00:15:32.640 --> 00:15:34.670 align:start position:0% enhanced if you've got poor image quality.<00:15:33.360><c> All</c><00:15:33.560><c> in</c><00:15:33.680><c> all,</c><00:15:33.840><c> Google</c><00:15:34.200><c> will</c><00:15:34.400><c> use</c> 00:15:34.670 --> 00:15:34.680 align:start position:0% quality. All in all, Google will use 00:15:34.680 --> 00:15:36.670 align:start position:0% quality. All in all, Google will use this<00:15:34.880><c> to</c><00:15:35.000><c> try</c><00:15:35.240><c> and</c><00:15:35.360><c> improve</c><00:15:35.880><c> the</c><00:15:36.000><c> quality</c><00:15:36.520><c> and</c> 00:15:36.670 --> 00:15:36.680 align:start position:0% this to try and improve the quality and 00:15:36.680 --> 00:15:38.310 align:start position:0% this to try and improve the quality and the<00:15:36.760><c> performance</c><00:15:37.200><c> of</c><00:15:37.320><c> your</c><00:15:37.440><c> campaigns.</c> 00:15:38.310 --> 00:15:38.320 align:start position:0% the performance of your campaigns. 00:15:38.320 --> 00:15:40.390 align:start position:0% the performance of your campaigns. However,<00:15:39.040><c> we</c><00:15:39.160><c> want</c><00:15:39.360><c> to</c><00:15:39.520><c> open</c><00:15:39.800><c> the</c><00:15:39.920><c> drop-down</c> 00:15:40.390 --> 00:15:40.400 align:start position:0% However, we want to open the drop-down 00:15:40.400 --> 00:15:43.190 align:start position:0% However, we want to open the drop-down for<00:15:40.560><c> text</c><00:15:41.080><c> and</c><00:15:41.280><c> turn</c><00:15:41.680><c> off</c><00:15:42.280><c> final</c><00:15:42.760><c> URL</c> 00:15:43.190 --> 00:15:43.200 align:start position:0% for text and turn off final URL 00:15:43.200 --> 00:15:45.230 align:start position:0% for text and turn off final URL expansion.<00:15:44.080><c> The</c><00:15:44.200><c> reason</c><00:15:44.440><c> we</c><00:15:44.520><c> do</c><00:15:44.720><c> this</c><00:15:44.960><c> is</c><00:15:45.120><c> we</c> 00:15:45.230 --> 00:15:45.240 align:start position:0% expansion. The reason we do this is we 00:15:45.240 --> 00:15:46.870 align:start position:0% expansion. The reason we do this is we want<00:15:45.400><c> to</c><00:15:45.480><c> prevent</c><00:15:45.920><c> Google</c><00:15:46.320><c> from</c><00:15:46.520><c> sending</c> 00:15:46.870 --> 00:15:46.880 align:start position:0% want to prevent Google from sending 00:15:46.880 --> 00:15:48.950 align:start position:0% want to prevent Google from sending traffic<00:15:47.320><c> to</c><00:15:47.480><c> random</c><00:15:47.840><c> pages</c><00:15:48.320><c> on</c><00:15:48.480><c> our</c><00:15:48.600><c> website.</c> 00:15:48.950 --> 00:15:48.960 align:start position:0% traffic to random pages on our website. 00:15:48.960 --> 00:15:50.790 align:start position:0% traffic to random pages on our website. We<00:15:49.040><c> want</c><00:15:49.200><c> to</c><00:15:49.280><c> control</c><00:15:49.680><c> which</c><00:15:50.040><c> pages</c><00:15:50.440><c> people</c> 00:15:50.790 --> 00:15:50.800 align:start position:0% We want to control which pages people 00:15:50.800 --> 00:15:52.750 align:start position:0% We want to control which pages people end<00:15:50.960><c> up</c><00:15:51.080><c> landing</c><00:15:51.400><c> on.</c><00:15:51.960><c> So,</c><00:15:52.080><c> now</c><00:15:52.240><c> that</c><00:15:52.400><c> asset</c> 00:15:52.750 --> 00:15:52.760 align:start position:0% end up landing on. So, now that asset 00:15:52.760 --> 00:15:54.670 align:start position:0% end up landing on. So, now that asset optimization<00:15:53.480><c> is</c><00:15:53.640><c> completed,</c><00:15:54.200><c> we</c><00:15:54.280><c> can</c><00:15:54.400><c> scroll</c> 00:15:54.670 --> 00:15:54.680 align:start position:0% optimization is completed, we can scroll 00:15:54.680 --> 00:15:56.710 align:start position:0% optimization is completed, we can scroll down<00:15:55.000><c> to</c><00:15:55.280><c> signals,</c><00:15:55.880><c> which</c><00:15:56.040><c> is</c><00:15:56.160><c> your</c><00:15:56.360><c> search</c> 00:15:56.710 --> 00:15:56.720 align:start position:0% down to signals, which is your search 00:15:56.720 --> 00:15:59.510 align:start position:0% down to signals, which is your search themes<00:15:57.600><c> and</c><00:15:57.840><c> your</c><00:15:58.200><c> audience</c><00:15:58.760><c> signals</c><00:15:59.280><c> as</c> 00:15:59.510 --> 00:15:59.520 align:start position:0% themes and your audience signals as 00:15:59.520 --> 00:16:01.470 align:start position:0% themes and your audience signals as well.<00:16:00.000><c> As</c><00:16:00.160><c> Google</c><00:16:00.440><c> states</c><00:16:00.800><c> here,</c><00:16:01.080><c> signals</c> 00:16:01.470 --> 00:16:01.480 align:start position:0% well. As Google states here, signals 00:16:01.480 --> 00:16:03.070 align:start position:0% well. As Google states here, signals provide<00:16:01.840><c> valuable</c><00:16:02.240><c> information</c><00:16:02.760><c> about</c><00:16:03.000><c> the</c> 00:16:03.070 --> 00:16:03.080 align:start position:0% provide valuable information about the 00:16:03.080 --> 00:16:05.230 align:start position:0% provide valuable information about the people<00:16:03.480><c> you</c><00:16:03.640><c> want</c><00:16:04.040><c> to</c><00:16:04.240><c> reach.</c><00:16:04.960><c> So,</c><00:16:05.120><c> for</c> 00:16:05.230 --> 00:16:05.240 align:start position:0% people you want to reach. So, for 00:16:05.240 --> 00:16:07.390 align:start position:0% people you want to reach. So, for example,<00:16:05.600><c> your</c><00:16:05.760><c> search</c><00:16:06.120><c> themes</c><00:16:06.560><c> are</c><00:16:06.800><c> phrases</c> 00:16:07.390 --> 00:16:07.400 align:start position:0% example, your search themes are phrases 00:16:07.400 --> 00:16:08.950 align:start position:0% example, your search themes are phrases and<00:16:07.640><c> words</c><00:16:07.920><c> that</c><00:16:08.040><c> people</c><00:16:08.320><c> would</c><00:16:08.520><c> use</c><00:16:08.840><c> to</c> 00:16:08.950 --> 00:16:08.960 align:start position:0% and words that people would use to 00:16:08.960 --> 00:16:10.830 align:start position:0% and words that people would use to search<00:16:09.320><c> for</c><00:16:09.440><c> your</c><00:16:09.640><c> product</c><00:16:10.360><c> and</c><00:16:10.520><c> end</c><00:16:10.720><c> up</c> 00:16:10.830 --> 00:16:10.840 align:start position:0% search for your product and end up 00:16:10.840 --> 00:16:12.750 align:start position:0% search for your product and end up purchasing<00:16:11.320><c> from</c><00:16:11.480><c> that</c><00:16:11.640><c> query.</c><00:16:12.520><c> We</c><00:16:12.600><c> would</c> 00:16:12.750 --> 00:16:12.760 align:start position:0% purchasing from that query. We would 00:16:12.760 --> 00:16:14.910 align:start position:0% purchasing from that query. We would recommend<00:16:13.240><c> populating</c><00:16:13.960><c> all</c><00:16:14.320><c> of</c><00:16:14.480><c> the</c><00:16:14.560><c> 50</c> 00:16:14.910 --> 00:16:14.920 align:start position:0% recommend populating all of the 50 00:16:14.920 --> 00:16:17.670 align:start position:0% recommend populating all of the 50 available<00:16:15.320><c> spaces</c><00:16:16.080><c> with</c><00:16:16.520><c> specific</c><00:16:17.040><c> keywords,</c> 00:16:17.670 --> 00:16:17.680 align:start position:0% available spaces with specific keywords, 00:16:17.680 --> 00:16:19.430 align:start position:0% available spaces with specific keywords, phrases,<00:16:18.240><c> queries</c><00:16:18.760><c> that</c><00:16:18.920><c> your</c><00:16:19.040><c> target</c> 00:16:19.430 --> 00:16:19.440 align:start position:0% phrases, queries that your target 00:16:19.440 --> 00:16:21.750 align:start position:0% phrases, queries that your target customers<00:16:20.000><c> would</c><00:16:20.400><c> would</c><00:16:20.640><c> use</c><00:16:21.360><c> when</c><00:16:21.560><c> they're</c> 00:16:21.750 --> 00:16:21.760 align:start position:0% customers would would use when they're 00:16:21.760 --> 00:16:23.670 align:start position:0% customers would would use when they're looking<00:16:22.080><c> for</c><00:16:22.880><c> uh</c><00:16:23.000><c> products</c><00:16:23.360><c> that</c><00:16:23.480><c> you</c><00:16:23.560><c> would</c> 00:16:23.670 --> 00:16:23.680 align:start position:0% looking for uh products that you would 00:16:23.680 --> 00:16:25.790 align:start position:0% looking for uh products that you would sell<00:16:23.920><c> or</c><00:16:24.000><c> looking</c><00:16:24.320><c> to</c><00:16:24.440><c> buy</c><00:16:25.120><c> something</c><00:16:25.600><c> that</c> 00:16:25.790 --> 00:16:25.800 align:start position:0% sell or looking to buy something that 00:16:25.800 --> 00:16:27.870 align:start position:0% sell or looking to buy something that you<00:16:25.920><c> sell.</c><00:16:26.640><c> Similar</c><00:16:27.000><c> with</c><00:16:27.240><c> your</c><00:16:27.480><c> audience</c> 00:16:27.870 --> 00:16:27.880 align:start position:0% you sell. Similar with your audience 00:16:27.880 --> 00:16:29.790 align:start position:0% you sell. Similar with your audience signals,<00:16:28.600><c> you</c><00:16:28.720><c> can</c><00:16:28.880><c> add</c><00:16:29.040><c> your</c><00:16:29.200><c> first-party</c> 00:16:29.790 --> 00:16:29.800 align:start position:0% signals, you can add your first-party 00:16:29.800 --> 00:16:32.550 align:start position:0% signals, you can add your first-party data,<00:16:30.160><c> so</c><00:16:30.680><c> customer</c><00:16:31.160><c> lists.</c><00:16:31.640><c> You</c><00:16:31.760><c> can</c><00:16:32.000><c> add</c> 00:16:32.550 --> 00:16:32.560 align:start position:0% data, so customer lists. You can add 00:16:32.560 --> 00:16:34.470 align:start position:0% data, so customer lists. You can add website<00:16:33.040><c> traffic</c><00:16:33.680><c> once</c><00:16:33.920><c> you've</c><00:16:34.080><c> built</c><00:16:34.360><c> up</c> 00:16:34.470 --> 00:16:34.480 align:start position:0% website traffic once you've built up 00:16:34.480 --> 00:16:36.470 align:start position:0% website traffic once you've built up data<00:16:34.839><c> in</c><00:16:34.960><c> your</c><00:16:35.080><c> Google</c><00:16:35.360><c> Ads</c><00:16:35.520><c> account,</c><00:16:36.160><c> and</c><00:16:36.320><c> all</c> 00:16:36.470 --> 00:16:36.480 align:start position:0% data in your Google Ads account, and all 00:16:36.480 --> 00:16:38.110 align:start position:0% data in your Google Ads account, and all of<00:16:36.600><c> this</c><00:16:36.760><c> will</c><00:16:36.880><c> help</c><00:16:37.120><c> teach</c><00:16:37.400><c> Google's</c><00:16:37.800><c> AI</c> 00:16:38.110 --> 00:16:38.120 align:start position:0% of this will help teach Google's AI 00:16:38.120 --> 00:16:40.110 align:start position:0% of this will help teach Google's AI exactly<00:16:38.640><c> what</c><00:16:38.800><c> your</c><00:16:39.120><c> ideal</c><00:16:39.520><c> buyer</c><00:16:39.800><c> looks</c> 00:16:40.110 --> 00:16:40.120 align:start position:0% exactly what your ideal buyer looks 00:16:40.120 --> 00:16:41.710 align:start position:0% exactly what your ideal buyer looks like.<00:16:40.680><c> You</c><00:16:40.800><c> do</c><00:16:40.960><c> have</c><00:16:41.120><c> some</c><00:16:41.320><c> additional</c> 00:16:41.710 --> 00:16:41.720 align:start position:0% like. You do have some additional 00:16:41.720 --> 00:16:43.990 align:start position:0% like. You do have some additional signals<00:16:42.480><c> such</c><00:16:42.839><c> as</c><00:16:43.040><c> your</c><00:16:43.360><c> interests</c><00:16:43.839><c> and</c> 00:16:43.990 --> 00:16:44.000 align:start position:0% signals such as your interests and 00:16:44.000 --> 00:16:45.630 align:start position:0% signals such as your interests and detailed<00:16:44.440><c> demographics</c><00:16:45.200><c> and</c><00:16:45.400><c> also</c> 00:16:45.630 --> 00:16:45.640 align:start position:0% detailed demographics and also 00:16:45.640 --> 00:16:47.430 align:start position:0% detailed demographics and also demographics<00:16:46.280><c> as</c><00:16:46.480><c> well.</c><00:16:46.680><c> So,</c><00:16:46.800><c> you</c><00:16:46.880><c> can</c><00:16:47.000><c> change</c> 00:16:47.430 --> 00:16:47.440 align:start position:0% demographics as well. So, you can change 00:16:47.440 --> 00:16:49.710 align:start position:0% demographics as well. So, you can change potentially<00:16:47.960><c> gender</c><00:16:48.480><c> or</c><00:16:48.760><c> age</c><00:16:48.960><c> range</c> 00:16:49.710 --> 00:16:49.720 align:start position:0% potentially gender or age range 00:16:49.720 --> 00:16:51.190 align:start position:0% potentially gender or age range depending<00:16:50.040><c> on</c><00:16:50.160><c> how</c><00:16:50.320><c> restrictive</c><00:16:51.040><c> and</c> 00:16:51.190 --> 00:16:51.200 align:start position:0% depending on how restrictive and 00:16:51.200 --> 00:16:53.430 align:start position:0% depending on how restrictive and subjective<00:16:51.839><c> your</c><00:16:52.000><c> products</c><00:16:52.480><c> are.</c><00:16:53.280><c> We</c> 00:16:53.430 --> 00:16:53.440 align:start position:0% subjective your products are. We 00:16:53.440 --> 00:16:54.990 align:start position:0% subjective your products are. We recommend<00:16:53.880><c> keeping</c><00:16:54.160><c> your</c><00:16:54.280><c> demographics</c> 00:16:54.990 --> 00:16:55.000 align:start position:0% recommend keeping your demographics 00:16:55.000 --> 00:16:56.950 align:start position:0% recommend keeping your demographics quite<00:16:55.360><c> open,</c><00:16:56.000><c> but</c><00:16:56.160><c> populating</c><00:16:56.800><c> your</c> 00:16:56.950 --> 00:16:56.960 align:start position:0% quite open, but populating your 00:16:56.960 --> 00:16:58.790 align:start position:0% quite open, but populating your first-party<00:16:57.640><c> data</c><00:16:58.080><c> and</c><00:16:58.200><c> making</c><00:16:58.520><c> sure</c><00:16:58.680><c> you</c> 00:16:58.790 --> 00:16:58.800 align:start position:0% first-party data and making sure you 00:16:58.800 --> 00:17:00.990 align:start position:0% first-party data and making sure you populate<00:16:59.280><c> your</c><00:16:59.440><c> search</c><00:16:59.800><c> themes</c><00:17:00.080><c> as</c><00:17:00.240><c> well.</c> 00:17:00.990 --> 00:17:01.000 align:start position:0% populate your search themes as well. 00:17:01.000 --> 00:17:02.270 align:start position:0% populate your search themes as well. Once<00:17:01.200><c> all</c><00:17:01.320><c> that's</c><00:17:01.520><c> been</c><00:17:01.680><c> complete,</c><00:17:02.080><c> you</c><00:17:02.160><c> can</c> 00:17:02.270 --> 00:17:02.280 align:start position:0% Once all that's been complete, you can 00:17:02.280 --> 00:17:04.030 align:start position:0% Once all that's been complete, you can click<00:17:02.520><c> next</c><00:17:02.839><c> again.</c><00:17:03.400><c> So,</c><00:17:03.520><c> this</c><00:17:03.680><c> is</c><00:17:03.800><c> where</c><00:17:03.920><c> we</c> 00:17:04.030 --> 00:17:04.040 align:start position:0% click next again. So, this is where we 00:17:04.040 --> 00:17:05.829 align:start position:0% click next again. So, this is where we move<00:17:04.319><c> on</c><00:17:04.520><c> to</c><00:17:04.720><c> budget,</c><00:17:05.079><c> which</c><00:17:05.240><c> is</c><00:17:05.360><c> how</c><00:17:05.680><c> you</c> 00:17:05.829 --> 00:17:05.839 align:start position:0% move on to budget, which is how you 00:17:05.839 --> 00:17:07.470 align:start position:0% move on to budget, which is how you decide<00:17:06.360><c> your</c><00:17:06.520><c> daily</c><00:17:06.880><c> budget</c><00:17:07.240><c> for</c><00:17:07.360><c> the</c> 00:17:07.470 --> 00:17:07.480 align:start position:0% decide your daily budget for the 00:17:07.480 --> 00:17:09.590 align:start position:0% decide your daily budget for the campaigns<00:17:07.959><c> that</c><00:17:08.120><c> you</c><00:17:08.240><c> run.</c><00:17:08.720><c> So,</c><00:17:08.880><c> with</c><00:17:09.079><c> any</c><00:17:09.319><c> new</c> 00:17:09.590 --> 00:17:09.600 align:start position:0% campaigns that you run. So, with any new 00:17:09.600 --> 00:17:11.350 align:start position:0% campaigns that you run. So, with any new PMax<00:17:10.120><c> campaign,</c><00:17:10.760><c> we</c><00:17:10.880><c> would</c><00:17:11.040><c> definitely</c> 00:17:11.350 --> 00:17:11.360 align:start position:0% PMax campaign, we would definitely 00:17:11.360 --> 00:17:12.429 align:start position:0% PMax campaign, we would definitely recommend<00:17:11.800><c> starting</c><00:17:12.199><c> with</c><00:17:12.360><c> a</c> 00:17:12.429 --> 00:17:12.439 align:start position:0% recommend starting with a 00:17:12.439 --> 00:17:15.150 align:start position:0% recommend starting with a lower-than-usual<00:17:13.800><c> average</c><00:17:14.199><c> daily</c><00:17:14.480><c> budget.</c> 00:17:15.150 --> 00:17:15.160 align:start position:0% lower-than-usual average daily budget. 00:17:15.160 --> 00:17:17.069 align:start position:0% lower-than-usual average daily budget. This<00:17:15.319><c> helps</c><00:17:15.640><c> mitigate</c><00:17:16.120><c> from</c><00:17:16.360><c> any</c><00:17:16.600><c> errors</c><00:17:16.920><c> that</c> 00:17:17.069 --> 00:17:17.079 align:start position:0% This helps mitigate from any errors that 00:17:17.079 --> 00:17:19.030 align:start position:0% This helps mitigate from any errors that might<00:17:17.280><c> occur</c><00:17:17.640><c> from</c><00:17:17.959><c> your</c><00:17:18.240><c> asset</c><00:17:18.560><c> group,</c><00:17:18.880><c> your</c> 00:17:19.030 --> 00:17:19.040 align:start position:0% might occur from your asset group, your 00:17:19.040 --> 00:17:20.990 align:start position:0% might occur from your asset group, your settings,<00:17:19.600><c> maybe</c><00:17:20.240><c> Google</c><00:17:20.520><c> decides</c><00:17:20.920><c> to</c> 00:17:20.990 --> 00:17:21.000 align:start position:0% settings, maybe Google decides to 00:17:21.000 --> 00:17:23.030 align:start position:0% settings, maybe Google decides to overspend<00:17:21.480><c> on</c><00:17:21.640><c> certain</c><00:17:21.959><c> things.</c><00:17:22.600><c> You</c><00:17:22.720><c> want</c><00:17:22.920><c> to</c> 00:17:23.030 --> 00:17:23.040 align:start position:0% overspend on certain things. You want to 00:17:23.040 --> 00:17:25.230 align:start position:0% overspend on certain things. You want to start<00:17:23.439><c> off</c><00:17:23.640><c> lower</c><00:17:23.959><c> and</c><00:17:24.079><c> then</c><00:17:24.280><c> scale</c><00:17:24.720><c> into</c><00:17:25.040><c> your</c> 00:17:25.230 --> 00:17:25.240 align:start position:0% start off lower and then scale into your 00:17:25.240 --> 00:17:26.829 align:start position:0% start off lower and then scale into your budget<00:17:25.600><c> once</c><00:17:25.800><c> you</c><00:17:25.920><c> start</c><00:17:26.240><c> getting</c><00:17:26.480><c> data</c> 00:17:26.829 --> 00:17:26.839 align:start position:0% budget once you start getting data 00:17:26.839 --> 00:17:29.230 align:start position:0% budget once you start getting data through<00:17:27.120><c> the</c><00:17:27.199><c> campaigns.</c><00:17:28.240><c> So,</c><00:17:28.400><c> we'll</c><00:17:28.600><c> set</c><00:17:29.000><c> a</c> 00:17:29.230 --> 00:17:29.240 align:start position:0% through the campaigns. So, we'll set a 00:17:29.240 --> 00:17:32.070 align:start position:0% through the campaigns. So, we'll set a custom<00:17:29.640><c> budget</c><00:17:30.000><c> here</c><00:17:30.320><c> for</c><00:17:30.800><c> 20</c><00:17:31.320><c> pounds.</c><00:17:31.960><c> Could</c> 00:17:32.070 --> 00:17:32.080 align:start position:0% custom budget here for 20 pounds. Could 00:17:32.080 --> 00:17:34.430 align:start position:0% custom budget here for 20 pounds. Could be<00:17:32.200><c> 20</c><00:17:32.520><c> dollars.</c><00:17:33.240><c> So,</c><00:17:33.360><c> this</c><00:17:33.520><c> will</c><00:17:33.680><c> be</c><00:17:33.800><c> relative</c> 00:17:34.430 --> 00:17:34.440 align:start position:0% be 20 dollars. So, this will be relative 00:17:34.440 --> 00:17:36.270 align:start position:0% be 20 dollars. So, this will be relative to<00:17:34.720><c> your</c><00:17:35.000><c> ticket</c><00:17:35.320><c> price.</c><00:17:35.640><c> If</c><00:17:35.800><c> you're</c><00:17:35.960><c> selling</c> 00:17:36.270 --> 00:17:36.280 align:start position:0% to your ticket price. If you're selling 00:17:36.280 --> 00:17:38.550 align:start position:0% to your ticket price. If you're selling clothes,<00:17:36.800><c> then</c><00:17:37.040><c> 20</c><00:17:37.400><c> pounds,</c><00:17:37.760><c> 20</c><00:17:38.040><c> dollars</c><00:17:38.360><c> is</c><00:17:38.520><c> a</c> 00:17:38.550 --> 00:17:38.560 align:start position:0% clothes, then 20 pounds, 20 dollars is a 00:17:38.560 --> 00:17:40.230 align:start position:0% clothes, then 20 pounds, 20 dollars is a nice<00:17:38.840><c> place</c><00:17:39.160><c> to</c><00:17:39.280><c> start</c><00:17:39.640><c> to</c><00:17:39.760><c> start</c><00:17:40.040><c> really</c> 00:17:40.230 --> 00:17:40.240 align:start position:0% nice place to start to start really 00:17:40.240 --> 00:17:42.230 align:start position:0% nice place to start to start really getting<00:17:40.560><c> some</c><00:17:40.720><c> data</c><00:17:41.040><c> through</c><00:17:41.280><c> the</c><00:17:41.400><c> campaigns,</c> 00:17:42.230 --> 00:17:42.240 align:start position:0% getting some data through the campaigns, 00:17:42.240 --> 00:17:44.230 align:start position:0% getting some data through the campaigns, but<00:17:42.440><c> not</c><00:17:42.640><c> forcing</c><00:17:43.000><c> Google</c><00:17:43.320><c> into</c><00:17:43.640><c> wider</c><00:17:43.920><c> search</c> 00:17:44.230 --> 00:17:44.240 align:start position:0% but not forcing Google into wider search 00:17:44.240 --> 00:17:46.070 align:start position:0% but not forcing Google into wider search terms<00:17:44.560><c> earlier</c><00:17:44.960><c> on.</c><00:17:45.280><c> Let's</c><00:17:45.520><c> say</c><00:17:45.640><c> for</c><00:17:45.760><c> example,</c> 00:17:46.070 --> 00:17:46.080 align:start position:0% terms earlier on. Let's say for example, 00:17:46.080 --> 00:17:48.270 align:start position:0% terms earlier on. Let's say for example, if<00:17:46.200><c> you're</c><00:17:46.320><c> selling</c><00:17:46.640><c> 5,000</c><00:17:47.280><c> pound</c><00:17:47.560><c> or</c><00:17:47.640><c> 5,000</c> 00:17:48.270 --> 00:17:48.280 align:start position:0% if you're selling 5,000 pound or 5,000 00:17:48.280 --> 00:17:50.350 align:start position:0% if you're selling 5,000 pound or 5,000 dollar<00:17:48.520><c> sofas,</c><00:17:49.320><c> it</c><00:17:49.480><c> might</c><00:17:49.640><c> be</c><00:17:49.760><c> best</c><00:17:50.000><c> starting</c> 00:17:50.350 --> 00:17:50.360 align:start position:0% dollar sofas, it might be best starting 00:17:50.360 --> 00:17:51.790 align:start position:0% dollar sofas, it might be best starting with<00:17:50.520><c> a</c><00:17:50.560><c> higher</c><00:17:50.880><c> average</c><00:17:51.200><c> daily</c><00:17:51.440><c> budget</c> 00:17:51.790 --> 00:17:51.800 align:start position:0% with a higher average daily budget 00:17:51.800 --> 00:17:53.230 align:start position:0% with a higher average daily budget because<00:17:52.080><c> you</c><00:17:52.240><c> won't</c><00:17:52.480><c> be</c><00:17:52.560><c> getting</c><00:17:52.920><c> any</c> 00:17:53.230 --> 00:17:53.240 align:start position:0% because you won't be getting any 00:17:53.240 --> 00:17:55.110 align:start position:0% because you won't be getting any meaningful<00:17:53.800><c> sales</c><00:17:54.280><c> or</c><00:17:54.400><c> data</c><00:17:54.720><c> through</c><00:17:54.960><c> your</c> 00:17:55.110 --> 00:17:55.120 align:start position:0% meaningful sales or data through your 00:17:55.120 --> 00:17:57.150 align:start position:0% meaningful sales or data through your campaign<00:17:55.600><c> if</c><00:17:55.760><c> you</c><00:17:55.840><c> start</c><00:17:56.200><c> on</c><00:17:56.320><c> a</c><00:17:56.360><c> 20</c><00:17:56.800><c> pound</c><00:17:57.080><c> or</c> 00:17:57.150 --> 00:17:57.160 align:start position:0% campaign if you start on a 20 pound or 00:17:57.160 --> 00:17:59.070 align:start position:0% campaign if you start on a 20 pound or 20<00:17:57.480><c> dollar</c><00:17:57.760><c> a</c><00:17:57.800><c> day</c><00:17:57.960><c> budget</c><00:17:58.680><c> because</c><00:17:58.880><c> it</c><00:17:58.960><c> would</c> 00:17:59.070 --> 00:17:59.080 align:start position:0% 20 dollar a day budget because it would 00:17:59.080 --> 00:18:00.830 align:start position:0% 20 dollar a day budget because it would take<00:17:59.280><c> so</c><00:17:59.400><c> many</c><00:17:59.600><c> days</c><00:17:59.840><c> of</c><00:17:59.920><c> data</c><00:18:00.240><c> collection</c><00:18:00.720><c> to</c> 00:18:00.830 --> 00:18:00.840 align:start position:0% take so many days of data collection to 00:18:00.840 --> 00:18:02.710 align:start position:0% take so many days of data collection to finally<00:18:01.160><c> get</c><00:18:01.360><c> that</c><00:18:01.560><c> one</c><00:18:01.760><c> purchase</c><00:18:02.480><c> that</c><00:18:02.640><c> it</c> 00:18:02.710 --> 00:18:02.720 align:start position:0% finally get that one purchase that it 00:18:02.720 --> 00:18:04.150 align:start position:0% finally get that one purchase that it makes<00:18:02.920><c> sense</c><00:18:03.160><c> starting</c><00:18:03.560><c> with</c><00:18:03.720><c> a</c><00:18:03.760><c> higher</c> 00:18:04.150 --> 00:18:04.160 align:start position:0% makes sense starting with a higher 00:18:04.160 --> 00:18:06.350 align:start position:0% makes sense starting with a higher average<00:18:04.520><c> daily</c><00:18:04.800><c> budget.</c><00:18:05.680><c> Then</c><00:18:05.880><c> once</c><00:18:06.080><c> that's</c> 00:18:06.350 --> 00:18:06.360 align:start position:0% average daily budget. Then once that's 00:18:06.360 --> 00:18:08.950 align:start position:0% average daily budget. Then once that's done,<00:18:06.800><c> you</c><00:18:06.920><c> can</c><00:18:07.040><c> go</c><00:18:07.200><c> ahead</c><00:18:07.600><c> and</c><00:18:07.800><c> click</c><00:18:08.320><c> next.</c> 00:18:08.950 --> 00:18:08.960 align:start position:0% done, you can go ahead and click next. 00:18:08.960 --> 00:18:10.030 align:start position:0% done, you can go ahead and click next. So,<00:18:09.120><c> now</c><00:18:09.280><c> it</c><00:18:09.360><c> will</c><00:18:09.480><c> tell</c><00:18:09.680><c> you</c><00:18:09.760><c> that</c><00:18:09.880><c> your</c> 00:18:10.030 --> 00:18:10.040 align:start position:0% So, now it will tell you that your 00:18:10.040 --> 00:18:11.990 align:start position:0% So, now it will tell you that your campaign<00:18:10.560><c> is</c><00:18:10.800><c> ready</c><00:18:11.120><c> to</c><00:18:11.400><c> publish.</c><00:18:11.800><c> It</c><00:18:11.880><c> will</c> 00:18:11.990 --> 00:18:12.000 align:start position:0% campaign is ready to publish. It will 00:18:12.000 --> 00:18:13.590 align:start position:0% campaign is ready to publish. It will tell<00:18:12.240><c> you</c><00:18:12.440><c> an</c><00:18:12.560><c> oversight</c><00:18:13.120><c> of</c><00:18:13.240><c> all</c><00:18:13.400><c> of</c><00:18:13.480><c> the</c> 00:18:13.590 --> 00:18:13.600 align:start position:0% tell you an oversight of all of the 00:18:13.600 --> 00:18:15.630 align:start position:0% tell you an oversight of all of the changes<00:18:14.520><c> and</c><00:18:14.880><c> options</c><00:18:15.360><c> that</c><00:18:15.480><c> you've</c> 00:18:15.630 --> 00:18:15.640 align:start position:0% changes and options that you've 00:18:15.640 --> 00:18:17.070 align:start position:0% changes and options that you've selected.<00:18:16.280><c> It'll</c><00:18:16.440><c> also</c><00:18:16.720><c> give</c><00:18:16.920><c> you</c><00:18:17.000><c> an</c> 00:18:17.070 --> 00:18:17.080 align:start position:0% selected. It'll also give you an 00:18:17.080 --> 00:18:18.790 align:start position:0% selected. It'll also give you an oversight<00:18:17.520><c> of</c><00:18:17.640><c> your</c><00:18:17.880><c> assets,</c><00:18:18.320><c> your</c> 00:18:18.790 --> 00:18:18.800 align:start position:0% oversight of your assets, your 00:18:18.800 --> 00:18:20.590 align:start position:0% oversight of your assets, your optimization,<00:18:19.680><c> search</c><00:18:20.040><c> themes,</c><00:18:20.440><c> your</c> 00:18:20.590 --> 00:18:20.600 align:start position:0% optimization, search themes, your 00:18:20.600 --> 00:18:22.670 align:start position:0% optimization, search themes, your budget,<00:18:21.440><c> and</c><00:18:21.600><c> also</c><00:18:22.000><c> some</c><00:18:22.240><c> weekly</c> 00:18:22.670 --> 00:18:22.680 align:start position:0% budget, and also some weekly 00:18:22.680 --> 00:18:24.710 align:start position:0% budget, and also some weekly estimations.<00:18:23.920><c> Once</c><00:18:24.200><c> you're</c><00:18:24.360><c> happy</c><00:18:24.600><c> with</c> 00:18:24.710 --> 00:18:24.720 align:start position:0% estimations. Once you're happy with 00:18:24.720 --> 00:18:26.150 align:start position:0% estimations. Once you're happy with everything<00:18:25.160><c> and</c><00:18:25.280><c> you've</c><00:18:25.480><c> double-checked</c><00:18:26.080><c> and</c> 00:18:26.150 --> 00:18:26.160 align:start position:0% everything and you've double-checked and 00:18:26.160 --> 00:18:27.550 align:start position:0% everything and you've double-checked and triple-checked,<00:18:26.840><c> you</c><00:18:26.920><c> can</c><00:18:27.040><c> go</c><00:18:27.160><c> ahead</c><00:18:27.440><c> and</c> 00:18:27.550 --> 00:18:27.560 align:start position:0% triple-checked, you can go ahead and 00:18:27.560 --> 00:18:29.590 align:start position:0% triple-checked, you can go ahead and click<00:18:27.800><c> publish</c><00:18:28.320><c> campaign.</c><00:18:29.200><c> So,</c><00:18:29.280><c> there</c><00:18:29.480><c> you</c> 00:18:29.590 --> 00:18:29.600 align:start position:0% click publish campaign. So, there you 00:18:29.600 --> 00:18:30.870 align:start position:0% click publish campaign. So, there you have<00:18:29.760><c> it.</c><00:18:29.880><c> Congratulations,</c><00:18:30.720><c> you've</c> 00:18:30.870 --> 00:18:30.880 align:start position:0% have it. Congratulations, you've 00:18:30.880 --> 00:18:33.510 align:start position:0% have it. Congratulations, you've successfully<00:18:31.920><c> launched</c><00:18:32.400><c> your</c><00:18:32.560><c> PMax</c><00:18:33.000><c> campaign</c> 00:18:33.510 --> 00:18:33.520 align:start position:0% successfully launched your PMax campaign 00:18:33.520 --> 00:18:35.230 align:start position:0% successfully launched your PMax campaign for<00:18:33.680><c> your</c><00:18:33.800><c> store.</c><00:18:34.480><c> Now,</c><00:18:34.640><c> once</c><00:18:34.880><c> you</c><00:18:34.960><c> build</c> 00:18:35.230 --> 00:18:35.240 align:start position:0% for your store. Now, once you build 00:18:35.240 --> 00:18:36.510 align:start position:0% for your store. Now, once you build data,<00:18:35.520><c> you</c><00:18:35.600><c> can</c><00:18:35.720><c> start</c><00:18:35.960><c> making</c><00:18:36.280><c> more</c> 00:18:36.510 --> 00:18:36.520 align:start position:0% data, you can start making more 00:18:36.520 --> 00:18:38.070 align:start position:0% data, you can start making more decisions<00:18:37.080><c> on</c><00:18:37.280><c> which</c><00:18:37.480><c> product</c><00:18:37.760><c> groups</c><00:18:38.040><c> you</c> 00:18:38.070 --> 00:18:38.080 align:start position:0% decisions on which product groups you 00:18:38.080 --> 00:18:39.790 align:start position:0% decisions on which product groups you want<00:18:38.240><c> to</c><00:18:38.360><c> target</c><00:18:38.720><c> independently.</c><00:18:39.480><c> Maybe</c><00:18:39.720><c> you</c> 00:18:39.790 --> 00:18:39.800 align:start position:0% want to target independently. Maybe you 00:18:39.800 --> 00:18:41.590 align:start position:0% want to target independently. Maybe you want<00:18:40.000><c> to</c><00:18:40.120><c> limit</c><00:18:40.440><c> some</c><00:18:40.560><c> of</c><00:18:40.640><c> the</c><00:18:40.720><c> spend</c><00:18:41.040><c> going</c><00:18:41.320><c> to</c> 00:18:41.590 --> 00:18:41.600 align:start position:0% want to limit some of the spend going to 00:18:41.600 --> 00:18:42.990 align:start position:0% want to limit some of the spend going to some<00:18:41.800><c> of</c><00:18:41.880><c> them</c><00:18:42.080><c> because</c><00:18:42.360><c> they're</c><00:18:42.480><c> performing</c> 00:18:42.990 --> 00:18:43.000 align:start position:0% some of them because they're performing 00:18:43.000 --> 00:18:45.110 align:start position:0% some of them because they're performing poorly<00:18:43.360><c> compared</c><00:18:43.720><c> to</c><00:18:43.880><c> other</c><00:18:44.440><c> products</c><00:18:44.920><c> or</c> 00:18:45.110 --> 00:18:45.120 align:start position:0% poorly compared to other products or 00:18:45.120 --> 00:18:47.190 align:start position:0% poorly compared to other products or brands<00:18:45.480><c> that</c><00:18:45.600><c> you</c><00:18:45.720><c> have</c><00:18:46.200><c> in</c><00:18:46.320><c> your</c><00:18:46.440><c> campaigns,</c> 00:18:47.190 --> 00:18:47.200 align:start position:0% brands that you have in your campaigns, 00:18:47.200 --> 00:18:48.870 align:start position:0% brands that you have in your campaigns, but<00:18:47.360><c> we</c><00:18:47.440><c> will</c><00:18:47.600><c> talk</c><00:18:47.800><c> about</c><00:18:48.080><c> that</c><00:18:48.280><c> in</c><00:18:48.400><c> a</c><00:18:48.440><c> later</c> 00:18:48.870 --> 00:18:48.880 align:start position:0% but we will talk about that in a later 00:18:48.880 --> 00:18:50.150 align:start position:0% but we will talk about that in a later video.<00:18:49.440><c> Make</c><00:18:49.640><c> sure</c><00:18:49.800><c> that</c><00:18:49.920><c> you</c><00:18:50.000><c> stay</c> 00:18:50.150 --> 00:18:50.160 align:start position:0% video. Make sure that you stay 00:18:50.160 --> 00:18:51.750 align:start position:0% video. Make sure that you stay up-to-date<00:18:50.680><c> on</c><00:18:50.840><c> our</c><00:18:51.000><c> YouTube</c><00:18:51.400><c> for</c><00:18:51.520><c> more</c> 00:18:51.750 --> 00:18:51.760 align:start position:0% up-to-date on our YouTube for more 00:18:51.760 --> 00:18:53.750 align:start position:0% up-to-date on our YouTube for more videos<00:18:52.120><c> to</c><00:18:52.240><c> see</c><00:18:52.440><c> how</c><00:18:52.640><c> you</c><00:18:52.760><c> can</c><00:18:52.880><c> control</c><00:18:53.520><c> your</c> 00:18:53.750 --> 00:18:53.760 align:start position:0% videos to see how you can control your 00:18:53.760 --> 00:18:55.710 align:start position:0% videos to see how you can control your feed<00:18:54.160><c> and</c><00:18:54.280><c> control</c><00:18:54.760><c> your</c><00:18:54.920><c> campaigns</c><00:18:55.440><c> to</c><00:18:55.560><c> get</c> 00:18:55.710 --> 00:18:55.720 align:start position:0% feed and control your campaigns to get 00:18:55.720 --> 00:18:57.910 align:start position:0% feed and control your campaigns to get better<00:18:55.960><c> performance</c><00:18:56.560><c> and</c><00:18:56.720><c> scale</c><00:18:57.360><c> your</c><00:18:57.560><c> budget</c> 00:18:57.910 --> 00:18:57.920 align:start position:0% better performance and scale your budget 00:18:57.920 --> 00:19:00.430 align:start position:0% better performance and scale your budget and<00:18:58.040><c> your</c><00:18:58.200><c> store</c><00:18:58.880><c> even</c><00:18:59.160><c> further.</c><00:18:59.960><c> The</c><00:19:00.040><c> reason</c> 00:19:00.430 --> 00:19:00.440 align:start position:0% and your store even further. The reason 00:19:00.440 --> 00:19:02.230 align:start position:0% and your store even further. The reason why<00:19:00.600><c> we</c><00:19:00.760><c> create</c><00:19:01.040><c> these</c><00:19:01.240><c> videos</c><00:19:01.600><c> and</c><00:19:01.760><c> documents</c> 00:19:02.230 --> 00:19:02.240 align:start position:0% why we create these videos and documents 00:19:02.240 --> 00:19:03.430 align:start position:0% why we create these videos and documents is<00:19:02.400><c> in</c><00:19:02.520><c> the</c><00:19:02.640><c> hopes</c><00:19:02.880><c> that</c><00:19:03.000><c> we</c><00:19:03.080><c> can</c><00:19:03.160><c> actually</c> 00:19:03.430 --> 00:19:03.440 align:start position:0% is in the hopes that we can actually 00:19:03.440 --> 00:19:05.390 align:start position:0% is in the hopes that we can actually help<00:19:03.680><c> grow</c><00:19:03.960><c> your</c><00:19:04.160><c> business.</c><00:19:05.000><c> And</c><00:19:05.120><c> whether</c><00:19:05.320><c> you</c> 00:19:05.390 --> 00:19:05.400 align:start position:0% help grow your business. And whether you 00:19:05.400 --> 00:19:06.670 align:start position:0% help grow your business. And whether you want<00:19:05.520><c> to</c><00:19:05.640><c> work</c><00:19:05.800><c> with</c><00:19:05.920><c> us</c><00:19:06.040><c> in</c><00:19:06.120><c> the</c><00:19:06.200><c> future</c><00:19:06.560><c> or</c> 00:19:06.670 --> 00:19:06.680 align:start position:0% want to work with us in the future or 00:19:06.680 --> 00:19:08.670 align:start position:0% want to work with us in the future or not,<00:19:07.240><c> hopefully</c><00:19:07.760><c> it</c><00:19:07.880><c> delivers</c><00:19:08.240><c> some</c><00:19:08.440><c> real</c> 00:19:08.670 --> 00:19:08.680 align:start position:0% not, hopefully it delivers some real 00:19:08.680 --> 00:19:10.550 align:start position:0% not, hopefully it delivers some real impact<00:19:09.160><c> and</c><00:19:09.320><c> real</c><00:19:09.600><c> value</c><00:19:10.160><c> so</c><00:19:10.280><c> that</c><00:19:10.360><c> you</c><00:19:10.440><c> can</c> 00:19:10.550 --> 00:19:10.560 align:start position:0% impact and real value so that you can 00:19:10.560 --> 00:19:12.470 align:start position:0% impact and real value so that you can take<00:19:10.840><c> your</c><00:19:11.000><c> business</c><00:19:11.360><c> to</c><00:19:11.520><c> the</c><00:19:11.600><c> next</c><00:19:11.840><c> level.</c> 00:19:12.470 --> 00:19:12.480 align:start position:0% take your business to the next level. 00:19:12.480 --> 00:19:13.550 align:start position:0% take your business to the next level. That<00:19:12.600><c> being</c><00:19:12.800><c> said,</c><00:19:13.000><c> if</c><00:19:13.120><c> you're</c><00:19:13.280><c> already</c> 00:19:13.550 --> 00:19:13.560 align:start position:0% That being said, if you're already 00:19:13.560 --> 00:19:15.390 align:start position:0% That being said, if you're already spending<00:19:13.920><c> on</c><00:19:14.080><c> Google</c><00:19:14.680><c> and</c><00:19:14.760><c> you're</c><00:19:14.880><c> an</c><00:19:15.000><c> e-com</c> 00:19:15.390 --> 00:19:15.400 align:start position:0% spending on Google and you're an e-com 00:19:15.400 --> 00:19:17.910 align:start position:0% spending on Google and you're an e-com or<00:19:15.520><c> Shopify</c><00:19:16.000><c> store</c><00:19:16.320><c> with</c><00:19:16.560><c> over</c><00:19:16.840><c> 100</c><00:19:17.320><c> SKUs</c><00:19:17.760><c> in</c> 00:19:17.910 --> 00:19:17.920 align:start position:0% or Shopify store with over 100 SKUs in 00:19:17.920 --> 00:19:19.630 align:start position:0% or Shopify store with over 100 SKUs in your<00:19:18.040><c> product</c><00:19:18.480><c> catalog,</c><00:19:19.200><c> and</c><00:19:19.280><c> you</c><00:19:19.320><c> would</c><00:19:19.440><c> like</c> 00:19:19.630 --> 00:19:19.640 align:start position:0% your product catalog, and you would like 00:19:19.640 --> 00:19:21.590 align:start position:0% your product catalog, and you would like Peak<00:19:19.880><c> to</c><00:19:20.000><c> run</c><00:19:20.120><c> a</c><00:19:20.160><c> free</c><00:19:20.640><c> live</c><00:19:21.040><c> audit</c><00:19:21.360><c> for</c><00:19:21.480><c> your</c> 00:19:21.590 --> 00:19:21.600 align:start position:0% Peak to run a free live audit for your 00:19:21.600 --> 00:19:23.510 align:start position:0% Peak to run a free live audit for your store,<00:19:22.200><c> you</c><00:19:22.280><c> can</c><00:19:22.400><c> schedule</c><00:19:22.880><c> a</c><00:19:22.960><c> call</c><00:19:23.200><c> with</c><00:19:23.360><c> us</c> 00:19:23.510 --> 00:19:23.520 align:start position:0% store, you can schedule a call with us 00:19:23.520 --> 00:19:25.750 align:start position:0% store, you can schedule a call with us also<00:19:24.000><c> in</c><00:19:24.120><c> the</c><00:19:24.200><c> description</c><00:19:24.680><c> below.</c><00:19:25.360><c> Just</c><00:19:25.600><c> as</c><00:19:25.720><c> a</c> 00:19:25.750 --> 00:19:25.760 align:start position:0% also in the description below. Just as a 00:19:25.760 --> 00:19:27.790 align:start position:0% also in the description below. Just as a reminder,<00:19:26.160><c> don't</c><00:19:26.360><c> forget</c><00:19:26.880><c> to</c><00:19:27.000><c> collect</c><00:19:27.480><c> your</c> 00:19:27.790 --> 00:19:27.800 align:start position:0% reminder, don't forget to collect your 00:19:27.800 --> 00:19:29.470 align:start position:0% reminder, don't forget to collect your free<00:19:28.200><c> checklist</c><00:19:28.680><c> down</c><00:19:28.840><c> below</c><00:19:29.000><c> as</c><00:19:29.120><c> well</c><00:19:29.280><c> for</c> 00:19:29.470 --> 00:19:29.480 align:start position:0% free checklist down below as well for 00:19:29.480 --> 00:19:31.310 align:start position:0% free checklist down below as well for every<00:19:29.720><c> PMax</c><00:19:30.160><c> campaign</c><00:19:30.560><c> that</c><00:19:30.720><c> you</c><00:19:30.840><c> make.</c> 00:19:31.310 --> 00:19:31.320 align:start position:0% every PMax campaign that you make. 00:19:31.320 --> 00:19:33.230 align:start position:0% every PMax campaign that you make. Hopefully<00:19:31.680><c> today</c><00:19:31.920><c> has</c><00:19:32.040><c> been</c><00:19:32.160><c> insightful.</c> 00:19:33.230 --> 00:19:33.240 align:start position:0% Hopefully today has been insightful. 00:19:33.240 --> 00:19:34.870 align:start position:0% Hopefully today has been insightful. Hopefully<00:19:33.560><c> your</c><00:19:33.640><c> PMax</c><00:19:34.040><c> campaigns</c><00:19:34.520><c> end</c><00:19:34.680><c> up</c> 00:19:34.870 --> 00:19:34.880 align:start position:0% Hopefully your PMax campaigns end up 00:19:34.880 --> 00:19:36.870 align:start position:0% Hopefully your PMax campaigns end up performing<00:19:35.360><c> amazingly,</c><00:19:36.280><c> and</c><00:19:36.400><c> we</c><00:19:36.480><c> will</c><00:19:36.640><c> see</c> 00:19:36.870 --> 00:19:36.880 align:start position:0% performing amazingly, and we will see 00:19:36.880 --> 00:19:40.000 align:start position:0% performing amazingly, and we will see you<00:19:37.080><c> in</c><00:19:37.200><c> the</c><00:19:37.280><c> next</c><00:19:37.520><c> video.</c>