Silvia & Kristen (Traffic Ninjas)
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entrepreneurs often ask me sylvia how do
i get two hundred thousand a month well
that's a great question right and it's
kind of like building a house like how
do you build a house we always build out
in stages right we wouldn't start with
the second or third floor before we
build a foundation and a ground floor
first and the same goes with your
business my name is sylvia myers and
over the past six years i've empowered
thousands of online stores in over 35
countries around the world with
knowledge designed to quadruple return
on edge if you want to get to the 100
000 a month we really have four stages
here the first one is five thousand
dollars per month second one twenty
thousand dollars per month third one up
to fifty thousand dollars per month and
the fourth one up to hundred thousand
per month and of course each different
stage has slightly different things you
need to do or you need to master in
order to be able to move to the next
stage so what is it in the first stage
so in the very first stage getting to
the 5 000 a month you really need to
master what we call the basics
you really need to master the basics and
part of the basics is that understanding
that basic understanding of your
customer avatar who is your customer
what does your customer want and need
and what is it that you want to provide
to him as a value to him or her right
and so as a result once you understand
those basics and the basics of
advertisement and how to drive traffic
to your store then we really need to
master how to get to the 100 sales as
soon as possible so your
focus in quadrant one if you are here is
really to get to the 100 sales as soon
as possible and the other thing you want
to focus on in the first quadrant when
you want to get to the fast 5000 a month
as fast as possible is really a single
traffic source
so i'm gonna put single traffic source
and the reason for that is because you
want to be focused you want to be laser
focused i've seen
countless number of entrepreneurs who
just like i do a little bit of youtube
and a little bit on facebook and a
little bit on google and a little bit on
tick tock and whatnot and before you
know it there is kind of no system to
that things all over the place and money
gamble down the drain and we don't want
that right so in the first quadrant when
you're trying to get to the 5 000 per
month as fast as possible you want to
make sure you master the basics really
understand the basics of how to drive
the right traffic to your store how to
target the right customer avatar you
want to get to the 100 sales per month
as fast as possible and you want to get
that single traffic source as well
now
once we're here we need to apply
slightly different measures to get to
the 20 000 per month right so to get to
the 20 000 per month we really need to
start focusing on doubling conversions
so essentially you want to 2x your own
conversion rate
conversion right
so you wanna double
your conversion rate whatever your
conversion rate was here in quadrant one
in quadrant two you really focus on
doubling it
second thing you really need to do in
quadrant two
is optimize your audience optimize
where your traffic is coming from and
who are you actually targeting and that
goes to the next level of understanding
your customer avatar on that deeper
level so that you understand what that
customer is looking for and who that
customer is so
in other words we also call this
audience optimization so optimize
optimize
audience optimize your audience
and third thing you have to do in
quadrant two which is against so many
entrepreneurs keep forgetting this is to
get your email to work
so i'm gonna put in cable letters
email to work
get your email to work why is that
because
email frankly is the most profitable
source on earth you already are getting
customers you need to start targeting
them via email as well to be getting
that repeat purchase and making sure
that you're not just focusing on revenue
but you actually start generating better
profit for your store so in quadrant two
you focus on doubling your conversion
rates whatever they wear from quadrant
one optimizing your audiences on your
better understanding of your avatar and
getting your email to work which means
you're gonna be getting more repeat
purchase and you're gonna have better
profitability in your store
now in quadrant three when we're moving
from quadrant two to quadrant three up
to fifty thousand per month what we are
really looking for here is the
diversification so what we want to do is
diversify
diversify now what does it mean remember
how i said that it's in quadrant one
when entrepreneurs typically like you
know throw money in the air and try to
do too many things at once but instead
we need to focus on single source of
traffic now in quadrant two most
entrepreneurs still have mainly just one
single source of traffic
and the thing is that in quadrant three
to be able to expand we need to
diversify we don't want to be no longer
just dependent on
google or just depending on facebook or
just depending on instagram or just
depending on tick tock or just depending
on pinterest or whatever that is we need
to diversify so we need to make sure
that we actually have our budget spread
in different sources of traffic so that
we can start expanding that business and
second thing we need to do in quadrant
three is increase value for our
customers
so increase
increase value
now
what does this mean we need to increase
value
so that we can start increasing prices
okay
increasing value for our customer it
again goes back to that customer avatar
and getting to know that customer even
at a deeper level really understanding
how can we increase value for these
customers so that we can increase prices
because often in quadrant one and
quadrant two we're just doing whatever
we can to start getting those sales and
then here to start getting those profits
and making sure we're running a
profitable and sustainable business but
in quadrant three we need to start
looking at how can we actually increase
value and provide this customer with
more value so that we can increase the
prices and drive average order values up
because here we've already improved
conversion rates remember
and here we are going to work on that
average order value so that we can grow
the business through multiple channels
now in quadrant four this is super
exciting now in quadrant four we're
really looking at
scaling predictably consistently and
predictably so
scale
predictably
what does this mean
uh i hope i spelled it all right so what
does this mean so in quadrant four we
already have an understanding what
return on investment we've got from each
of these channels what is our regular
cost per acquisition and as a result we
need to have budgets and work backwards
and frankly so many entrepreneurs on
this level still don't have that figure
out they just kind of intuitively you
know place their money in different
places and then worry about the cash
flow later and really struggle to make
it bigger and better and bring that that
business beyond seven figures but this
is where we need to start scaling
predictably and therefore we need to be
more systemized and make sure we've got
the budgets and work backwards and
really have an understanding what we
want to achieve from different type of
channels also we're focusing here on the
weak link so
each each
business around this around this
quadrant has multiple channels and from
those multiple channels there will be
one channel that's performing better
than
another so in this quadrant we want to
scale predictably what's working and we
want to focus on the weak link to make
sure we improve it and make it better
now the other thing we need to do in
quadrant 4
is increase what we call customer
lifetime value so increase
we call it customer lifetime value
now what does this mean so again
remember i keep talking about the
customer avatar really that
understanding
of who your customer is so in quadrant
four we extend the tenure with that
customer to make sure that the customer
is coming back over and over and over
and we follow that customer on the path
making sure we're engaging with the
customer on a regular basis so that we
can increase that journey of their
customer with us
and the last thing we start to do in
quadrant four
we start to expand even further
expand now what do i mean by expand we
start to expand
into newer audiences and essentially
start expanding our customer avatar so
in quadrant one we just get an
understanding of who that avatar is in
quadrant two we have a little bit deeper
understanding of who that customer is
in quadrant three we need to have a very
solid understanding of who the customer
is so that we can increase value so that
we can increase prices
in here we are increasing the
longevity or the duration of the
customer being with us but then
expanding to
a new customer that we're getting to
know from the beginning again so it's
kind of like creating a new vertical on
your business so that you
expand your audience and get to know the
avatar all over again and that's why
guys this is a cycle that's why this is
a cycle or a circle and essentially what
you need to do in each quadrant moves
around whatever you got you to 5000 a
month it's not the same that's going to
get you to 20 000 a month it's not the
same that's going to get you to 50 000 a
month okay but once you get to quadrant
four
then essentially you go through the same
cycle again so this is how you're going
to two hundred thousand a month it's in
stages and i guys really want you to pay
attention to this because if you are in
quadrant three but perhaps you must have
me might have missed some of the points
from quadrant one and two by all means
make sure you go back and you master
that because this is gonna be much more
profitable if you missed some points
from one and two and you get them to
work however if you are in quadrant one
i really guys just want you to focus on
quadrant one because always remember
that story with building a house we
never built floor three four and five
before we build the ground work we do
the foundation and then we do the ground
floor and floor one okay
so with that said guys now it's your
time to do it so let's go
[Music]
you
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WEBVTT Kind: captions Language: en 00:00:00.660 --> 00:00:03.189 align:start position:0% [Music] 00:00:03.189 --> 00:00:03.199 align:start position:0% [Music] 00:00:03.199 --> 00:00:05.430 align:start position:0% [Music] entrepreneurs<00:00:04.080><c> often</c><00:00:04.400><c> ask</c><00:00:04.560><c> me</c><00:00:04.720><c> sylvia</c><00:00:05.120><c> how</c><00:00:05.279><c> do</c> 00:00:05.430 --> 00:00:05.440 align:start position:0% entrepreneurs often ask me sylvia how do 00:00:05.440 --> 00:00:07.430 align:start position:0% entrepreneurs often ask me sylvia how do i<00:00:05.520><c> get</c><00:00:05.680><c> two</c><00:00:05.839><c> hundred</c><00:00:06.160><c> thousand</c><00:00:06.480><c> a</c><00:00:06.640><c> month</c><00:00:07.200><c> well</c> 00:00:07.430 --> 00:00:07.440 align:start position:0% i get two hundred thousand a month well 00:00:07.440 --> 00:00:09.430 align:start position:0% i get two hundred thousand a month well that's<00:00:07.759><c> a</c><00:00:07.839><c> great</c><00:00:08.080><c> question</c><00:00:08.559><c> right</c><00:00:09.120><c> and</c><00:00:09.280><c> it's</c> 00:00:09.430 --> 00:00:09.440 align:start position:0% that's a great question right and it's 00:00:09.440 --> 00:00:11.430 align:start position:0% that's a great question right and it's kind<00:00:09.599><c> of</c><00:00:09.760><c> like</c><00:00:10.000><c> building</c><00:00:10.400><c> a</c><00:00:10.559><c> house</c><00:00:10.960><c> like</c><00:00:11.200><c> how</c> 00:00:11.430 --> 00:00:11.440 align:start position:0% kind of like building a house like how 00:00:11.440 --> 00:00:13.990 align:start position:0% kind of like building a house like how do<00:00:11.599><c> you</c><00:00:11.759><c> build</c><00:00:12.080><c> a</c><00:00:12.320><c> house</c><00:00:12.960><c> we</c><00:00:13.200><c> always</c><00:00:13.440><c> build</c><00:00:13.759><c> out</c> 00:00:13.990 --> 00:00:14.000 align:start position:0% do you build a house we always build out 00:00:14.000 --> 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foundation and a ground floor 00:00:21.199 --> 00:00:23.269 align:start position:0% build a foundation and a ground floor first<00:00:21.920><c> and</c><00:00:22.080><c> the</c><00:00:22.320><c> same</c><00:00:22.560><c> goes</c><00:00:22.800><c> with</c><00:00:23.039><c> your</c> 00:00:23.269 --> 00:00:23.279 align:start position:0% first and the same goes with your 00:00:23.279 --> 00:00:25.109 align:start position:0% first and the same goes with your business<00:00:23.760><c> my</c><00:00:23.920><c> name</c><00:00:24.160><c> is</c><00:00:24.240><c> sylvia</c><00:00:24.640><c> myers</c><00:00:24.960><c> and</c> 00:00:25.109 --> 00:00:25.119 align:start position:0% business my name is sylvia myers and 00:00:25.119 --> 00:00:27.349 align:start position:0% business my name is sylvia myers and over<00:00:25.359><c> the</c><00:00:25.519><c> past</c><00:00:25.840><c> six</c><00:00:26.160><c> years</c><00:00:26.560><c> i've</c><00:00:26.800><c> empowered</c> 00:00:27.349 --> 00:00:27.359 align:start position:0% over the past six years i've empowered 00:00:27.359 --> 00:00:30.230 align:start position:0% over the past six years i've empowered thousands<00:00:27.760><c> of</c><00:00:27.920><c> online</c><00:00:28.400><c> stores</c><00:00:29.039><c> in</c><00:00:29.279><c> over</c><00:00:29.599><c> 35</c> 00:00:30.230 --> 00:00:30.240 align:start position:0% thousands of online stores in over 35 00:00:30.240 --> 00:00:32.549 align:start position:0% thousands of online stores in over 35 countries<00:00:30.880><c> around</c><00:00:31.279><c> the</c><00:00:31.439><c> world</c><00:00:32.239><c> with</c> 00:00:32.549 --> 00:00:32.559 align:start position:0% countries around the world with 00:00:32.559 --> 00:00:34.950 align:start position:0% countries around the world with knowledge<00:00:33.040><c> designed</c><00:00:33.440><c> to</c><00:00:33.680><c> quadruple</c><00:00:34.480><c> return</c> 00:00:34.950 --> 00:00:34.960 align:start position:0% knowledge designed to quadruple return 00:00:34.960 --> 00:00:37.190 align:start position:0% knowledge designed to quadruple return on<00:00:35.200><c> edge</c><00:00:35.840><c> if</c><00:00:36.000><c> you</c><00:00:36.079><c> want</c><00:00:36.239><c> to</c><00:00:36.399><c> get</c><00:00:36.559><c> to</c><00:00:36.719><c> the</c><00:00:36.800><c> 100</c> 00:00:37.190 --> 00:00:37.200 align:start position:0% on edge if you want to get to the 100 00:00:37.200 --> 00:00:39.910 align:start position:0% on edge if you want to get to the 100 000<00:00:37.440><c> a</c><00:00:37.600><c> month</c><00:00:38.079><c> we</c><00:00:38.320><c> really</c><00:00:38.640><c> have</c><00:00:38.879><c> four</c><00:00:39.280><c> stages</c> 00:00:39.910 --> 00:00:39.920 align:start position:0% 000 a month we really have four stages 00:00:39.920 --> 00:00:42.470 align:start position:0% 000 a month we really have four stages here<00:00:40.480><c> the</c><00:00:40.719><c> first</c><00:00:41.120><c> one</c><00:00:41.520><c> is</c><00:00:41.760><c> five</c><00:00:42.079><c> thousand</c> 00:00:42.470 --> 00:00:42.480 align:start position:0% here the first one is five thousand 00:00:42.480 --> 00:00:44.950 align:start position:0% here the first one is five thousand dollars<00:00:42.879><c> per</c><00:00:43.120><c> month</c><00:00:43.760><c> second</c><00:00:44.160><c> one</c><00:00:44.640><c> twenty</c> 00:00:44.950 --> 00:00:44.960 align:start position:0% dollars per month second one twenty 00:00:44.960 --> 00:00:47.190 align:start position:0% dollars per month second one twenty thousand<00:00:45.280><c> dollars</c><00:00:45.680><c> per</c><00:00:45.840><c> month</c><00:00:46.480><c> third</c><00:00:46.800><c> one</c><00:00:47.039><c> up</c> 00:00:47.190 --> 00:00:47.200 align:start position:0% thousand dollars per month third one up 00:00:47.200 --> 00:00:49.750 align:start position:0% thousand dollars per month third one up to<00:00:47.440><c> fifty</c><00:00:47.840><c> thousand</c><00:00:48.480><c> dollars</c><00:00:48.879><c> per</c><00:00:49.039><c> month</c><00:00:49.520><c> and</c> 00:00:49.750 --> 00:00:49.760 align:start position:0% to fifty thousand dollars per month and 00:00:49.760 --> 00:00:51.670 align:start position:0% to fifty thousand dollars per month and the<00:00:50.000><c> fourth</c><00:00:50.320><c> one</c><00:00:50.559><c> up</c><00:00:50.719><c> to</c><00:00:50.879><c> hundred</c><00:00:51.280><c> thousand</c> 00:00:51.670 --> 00:00:51.680 align:start position:0% the fourth one up to hundred thousand 00:00:51.680 --> 00:00:54.069 align:start position:0% the fourth one up to hundred thousand per<00:00:51.840><c> month</c><00:00:52.399><c> and</c><00:00:52.559><c> of</c><00:00:52.719><c> course</c><00:00:53.199><c> each</c><00:00:53.600><c> different</c> 00:00:54.069 --> 00:00:54.079 align:start position:0% per month and of course each different 00:00:54.079 --> 00:00:56.630 align:start position:0% per month and of course each different stage<00:00:54.719><c> has</c><00:00:54.960><c> slightly</c><00:00:55.360><c> different</c><00:00:55.760><c> things</c><00:00:56.399><c> you</c> 00:00:56.630 --> 00:00:56.640 align:start position:0% stage has slightly different things you 00:00:56.640 --> 00:00:59.029 align:start position:0% stage has slightly different things you need<00:00:56.800><c> to</c><00:00:56.960><c> do</c><00:00:57.360><c> or</c><00:00:57.520><c> you</c><00:00:57.680><c> need</c><00:00:57.840><c> to</c><00:00:58.079><c> master</c><00:00:58.879><c> in</c> 00:00:59.029 --> 00:00:59.039 align:start position:0% need to do or you need to master in 00:00:59.039 --> 00:01:00.869 align:start position:0% need to do or you need to master in order<00:00:59.359><c> to</c><00:00:59.520><c> be</c><00:00:59.680><c> able</c><00:00:59.840><c> to</c><00:01:00.079><c> move</c><00:01:00.320><c> to</c><00:01:00.480><c> the</c><00:01:00.640><c> next</c> 00:01:00.869 --> 00:01:00.879 align:start position:0% order to be able to move to the next 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really</c><00:01:08.159><c> need</c><00:01:08.400><c> to</c> 00:01:08.710 --> 00:01:08.720 align:start position:0% the 5 000 a month you really need to 00:01:08.720 --> 00:01:11.350 align:start position:0% the 5 000 a month you really need to master<00:01:09.200><c> what</c><00:01:09.360><c> we</c><00:01:09.600><c> call</c><00:01:09.840><c> the</c><00:01:10.000><c> basics</c> 00:01:11.350 --> 00:01:11.360 align:start position:0% master what we call the basics 00:01:11.360 --> 00:01:13.190 align:start position:0% master what we call the basics you<00:01:11.520><c> really</c><00:01:11.760><c> need</c><00:01:11.920><c> to</c><00:01:12.080><c> master</c><00:01:12.400><c> the</c><00:01:12.560><c> basics</c><00:01:13.040><c> and</c> 00:01:13.190 --> 00:01:13.200 align:start position:0% you really need to master the basics and 00:01:13.200 --> 00:01:15.910 align:start position:0% you really need to master the basics and part<00:01:13.439><c> of</c><00:01:13.520><c> the</c><00:01:13.680><c> basics</c><00:01:14.640><c> is</c><00:01:14.799><c> that</c><00:01:15.119><c> understanding</c> 00:01:15.910 --> 00:01:15.920 align:start position:0% part of the basics is that understanding 00:01:15.920 --> 00:01:17.910 align:start position:0% part of the basics is that understanding that<00:01:16.159><c> basic</c><00:01:16.640><c> understanding</c><00:01:17.520><c> of</c><00:01:17.680><c> your</c> 00:01:17.910 --> 00:01:17.920 align:start position:0% that basic understanding of your 00:01:17.920 --> 00:01:21.109 align:start position:0% that basic understanding of your customer<00:01:18.479><c> avatar</c><00:01:19.360><c> who</c><00:01:19.680><c> is</c><00:01:19.920><c> your</c><00:01:20.240><c> customer</c> 00:01:21.109 --> 00:01:21.119 align:start position:0% customer avatar who is your customer 00:01:21.119 --> 00:01:22.950 align:start position:0% customer avatar who is your customer what<00:01:21.280><c> does</c><00:01:21.600><c> your</c><00:01:21.759><c> customer</c><00:01:22.240><c> want</c><00:01:22.560><c> and</c><00:01:22.640><c> need</c> 00:01:22.950 --> 00:01:22.960 align:start position:0% what does your customer want and need 00:01:22.960 --> 00:01:25.510 align:start position:0% what does your customer want and need and<00:01:23.119><c> what</c><00:01:23.360><c> is</c><00:01:23.520><c> it</c><00:01:23.920><c> that</c><00:01:24.400><c> you</c><00:01:24.799><c> want</c><00:01:25.040><c> to</c><00:01:25.200><c> provide</c> 00:01:25.510 --> 00:01:25.520 align:start position:0% and what is it that you want to provide 00:01:25.520 --> 00:01:28.390 align:start position:0% and what is it that you want to provide to<00:01:25.680><c> him</c><00:01:25.840><c> as</c><00:01:26.000><c> a</c><00:01:26.159><c> value</c><00:01:26.720><c> to</c><00:01:26.880><c> him</c><00:01:27.119><c> or</c><00:01:27.280><c> her</c><00:01:27.600><c> right</c> 00:01:28.390 --> 00:01:28.400 align:start position:0% to him as a value to him or her right 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traffic 00:01:35.840 --> 00:01:38.469 align:start position:0% advertisement and how to drive traffic to<00:01:36.000><c> your</c><00:01:36.240><c> store</c><00:01:36.880><c> then</c><00:01:37.119><c> we</c><00:01:37.360><c> really</c><00:01:37.600><c> need</c><00:01:37.759><c> to</c> 00:01:38.469 --> 00:01:38.479 align:start position:0% to your store then we really need to 00:01:38.479 --> 00:01:41.910 align:start position:0% to your store then we really need to master<00:01:39.040><c> how</c><00:01:39.200><c> to</c><00:01:39.360><c> get</c><00:01:39.520><c> to</c><00:01:39.680><c> the</c><00:01:39.920><c> 100</c><00:01:40.560><c> sales</c><00:01:41.439><c> as</c> 00:01:41.910 --> 00:01:41.920 align:start position:0% master how to get to the 100 sales as 00:01:41.920 --> 00:01:44.389 align:start position:0% master how to get to the 100 sales as soon<00:01:42.479><c> as</c><00:01:42.799><c> possible</c><00:01:43.360><c> so</c><00:01:43.600><c> your</c> 00:01:44.389 --> 00:01:44.399 align:start position:0% soon as possible so your 00:01:44.399 --> 00:01:47.670 align:start position:0% soon as possible so your focus<00:01:45.119><c> in</c><00:01:45.439><c> quadrant</c><00:01:46.000><c> one</c><00:01:46.640><c> if</c><00:01:46.799><c> you</c><00:01:46.960><c> are</c><00:01:47.119><c> here</c><00:01:47.520><c> is</c> 00:01:47.670 --> 00:01:47.680 align:start position:0% focus in quadrant one if you are here is 00:01:47.680 --> 00:01:51.830 align:start position:0% focus in quadrant one if you are here is really<00:01:48.159><c> to</c><00:01:48.799><c> get</c><00:01:49.040><c> to</c><00:01:49.200><c> the</c><00:01:49.439><c> 100</c><00:01:50.000><c> sales</c><00:01:50.880><c> as</c><00:01:51.360><c> soon</c> 00:01:51.830 --> 00:01:51.840 align:start position:0% really to get to the 100 sales as soon 00:01:51.840 --> 00:01:54.630 align:start position:0% really to get to the 100 sales as soon as<00:01:52.399><c> possible</c><00:01:53.280><c> and</c><00:01:53.680><c> the</c><00:01:53.920><c> other</c><00:01:54.159><c> thing</c><00:01:54.320><c> you</c><00:01:54.479><c> want</c> 00:01:54.630 --> 00:01:54.640 align:start position:0% as possible and the other thing you want 00:01:54.640 --> 00:01:57.109 align:start position:0% as possible and the other thing you want to<00:01:54.880><c> focus</c><00:01:55.280><c> on</c><00:01:55.759><c> in</c><00:01:55.920><c> the</c><00:01:56.079><c> first</c><00:01:56.399><c> quadrant</c><00:01:56.960><c> when</c> 00:01:57.109 --> 00:01:57.119 align:start position:0% to focus on in the first quadrant when 00:01:57.119 --> 00:01:59.350 align:start position:0% to focus on in the first quadrant when you<00:01:57.200><c> want</c><00:01:57.360><c> to</c><00:01:57.439><c> get</c><00:01:57.600><c> to</c><00:01:57.759><c> the</c><00:01:57.920><c> fast</c><00:01:58.479><c> 5000</c><00:01:59.040><c> a</c><00:01:59.119><c> month</c> 00:01:59.350 --> 00:01:59.360 align:start position:0% you want to get to the fast 5000 a month 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and<00:02:09.280><c> the</c><00:02:09.520><c> reason</c><00:02:10.000><c> for</c><00:02:10.319><c> that</c><00:02:10.879><c> is</c><00:02:11.200><c> because</c><00:02:11.680><c> you</c> 00:02:11.830 --> 00:02:11.840 align:start position:0% and the reason for that is because you 00:02:11.840 --> 00:02:13.830 align:start position:0% and the reason for that is because you want<00:02:12.000><c> to</c><00:02:12.160><c> be</c><00:02:12.480><c> focused</c><00:02:12.879><c> you</c><00:02:13.040><c> want</c><00:02:13.120><c> to</c><00:02:13.280><c> be</c><00:02:13.440><c> laser</c> 00:02:13.830 --> 00:02:13.840 align:start position:0% want to be focused you want to be laser 00:02:13.840 --> 00:02:15.110 align:start position:0% want to be focused you want to be laser focused<00:02:14.239><c> i've</c><00:02:14.400><c> seen</c> 00:02:15.110 --> 00:02:15.120 align:start position:0% focused i've seen 00:02:15.120 --> 00:02:16.869 align:start position:0% focused i've seen countless<00:02:15.599><c> number</c><00:02:15.840><c> of</c><00:02:16.000><c> entrepreneurs</c><00:02:16.720><c> who</c> 00:02:16.869 --> 00:02:16.879 align:start position:0% countless number of entrepreneurs who 00:02:16.879 --> 00:02:19.270 align:start position:0% countless number of entrepreneurs who just<00:02:17.120><c> like</c><00:02:17.599><c> i</c><00:02:17.760><c> do</c><00:02:17.920><c> a</c><00:02:18.000><c> little</c><00:02:18.160><c> bit</c><00:02:18.319><c> of</c><00:02:18.560><c> youtube</c> 00:02:19.270 --> 00:02:19.280 align:start position:0% just like i do a little bit of youtube 00:02:19.280 --> 00:02:21.190 align:start position:0% just like i do a little bit of youtube and<00:02:19.520><c> a</c><00:02:19.520><c> little</c><00:02:19.760><c> bit</c><00:02:20.000><c> on</c><00:02:20.319><c> facebook</c><00:02:21.040><c> and</c><00:02:21.200><c> a</c> 00:02:21.190 --> 00:02:21.200 align:start position:0% and a little bit on facebook and a 00:02:21.200 --> 00:02:23.510 align:start position:0% and a little bit on facebook and a little<00:02:21.440><c> bit</c><00:02:21.599><c> on</c><00:02:21.840><c> google</c><00:02:22.720><c> and</c><00:02:22.959><c> a</c><00:02:22.959><c> little</c><00:02:23.200><c> bit</c><00:02:23.360><c> on</c> 00:02:23.510 --> 00:02:23.520 align:start position:0% little bit on google and a little bit on 00:02:23.520 --> 00:02:25.270 align:start position:0% little bit on google and a little bit on tick<00:02:23.760><c> tock</c><00:02:24.080><c> and</c><00:02:24.160><c> whatnot</c><00:02:24.640><c> and</c><00:02:24.800><c> before</c><00:02:25.040><c> you</c> 00:02:25.270 --> 00:02:25.280 align:start position:0% tick tock and whatnot and before you 00:02:25.280 --> 00:02:27.510 align:start position:0% tick tock and whatnot and before you know<00:02:25.520><c> it</c><00:02:25.920><c> there</c><00:02:26.160><c> is</c><00:02:26.239><c> kind</c><00:02:26.480><c> of</c><00:02:26.720><c> no</c><00:02:26.959><c> system</c><00:02:27.360><c> to</c> 00:02:27.510 --> 00:02:27.520 align:start position:0% know it there is kind of no system to 00:02:27.520 --> 00:02:29.270 align:start position:0% know it there is kind of no system to that<00:02:27.760><c> things</c><00:02:28.080><c> all</c><00:02:28.239><c> over</c><00:02:28.400><c> the</c><00:02:28.560><c> place</c><00:02:28.879><c> and</c><00:02:28.959><c> money</c> 00:02:29.270 --> 00:02:29.280 align:start position:0% that things all over the place and money 00:02:29.280 --> 00:02:30.790 align:start position:0% that things all over the place and money gamble<00:02:29.599><c> down</c><00:02:29.760><c> the</c><00:02:29.920><c> drain</c><00:02:30.160><c> and</c><00:02:30.239><c> we</c><00:02:30.400><c> don't</c><00:02:30.560><c> want</c> 00:02:30.790 --> 00:02:30.800 align:start position:0% gamble down the drain and we don't want 00:02:30.800 --> 00:02:33.270 align:start position:0% gamble down the drain and we don't want that<00:02:31.040><c> right</c><00:02:31.760><c> so</c><00:02:32.080><c> in</c><00:02:32.160><c> the</c><00:02:32.319><c> first</c><00:02:32.640><c> quadrant</c><00:02:33.120><c> when</c> 00:02:33.270 --> 00:02:33.280 align:start position:0% that right so in the first quadrant when 00:02:33.280 --> 00:02:35.670 align:start position:0% that right so in the first quadrant when you're<00:02:33.440><c> trying</c><00:02:33.680><c> to</c><00:02:33.840><c> get</c><00:02:34.000><c> to</c><00:02:34.160><c> the</c><00:02:34.319><c> 5</c><00:02:35.120><c> 000</c><00:02:35.519><c> per</c> 00:02:35.670 --> 00:02:35.680 align:start position:0% you're trying to get to the 5 000 per 00:02:35.680 --> 00:02:37.350 align:start position:0% you're trying to get to the 5 000 per month<00:02:36.000><c> as</c><00:02:36.160><c> fast</c><00:02:36.480><c> as</c><00:02:36.560><c> possible</c><00:02:36.959><c> you</c><00:02:37.120><c> want</c><00:02:37.280><c> to</c> 00:02:37.350 --> 00:02:37.360 align:start position:0% month as fast as possible you want to 00:02:37.360 --> 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align:start position:0% the right traffic to your store how to 00:02:44.160 --> 00:02:46.790 align:start position:0% the right traffic to your store how to target<00:02:44.800><c> the</c><00:02:45.040><c> right</c><00:02:45.360><c> customer</c><00:02:45.840><c> avatar</c><00:02:46.640><c> you</c> 00:02:46.790 --> 00:02:46.800 align:start position:0% target the right customer avatar you 00:02:46.800 --> 00:02:49.110 align:start position:0% target the right customer avatar you want<00:02:46.959><c> to</c><00:02:47.120><c> get</c><00:02:47.280><c> to</c><00:02:47.440><c> the</c><00:02:47.599><c> 100</c><00:02:48.080><c> sales</c><00:02:48.319><c> per</c><00:02:48.560><c> month</c> 00:02:49.110 --> 00:02:49.120 align:start position:0% want to get to the 100 sales per month 00:02:49.120 --> 00:02:51.670 align:start position:0% want to get to the 100 sales per month as<00:02:49.440><c> fast</c><00:02:49.760><c> as</c><00:02:50.000><c> possible</c><00:02:50.720><c> and</c><00:02:50.959><c> you</c><00:02:51.120><c> want</c><00:02:51.360><c> to</c><00:02:51.440><c> get</c> 00:02:51.670 --> 00:02:51.680 align:start position:0% as fast as possible and you want to get 00:02:51.680 --> 00:02:54.790 align:start position:0% as fast as possible and you want to get that<00:02:52.000><c> single</c><00:02:52.800><c> traffic</c><00:02:53.360><c> source</c><00:02:53.760><c> as</c><00:02:53.840><c> well</c> 00:02:54.790 --> 00:02:54.800 align:start position:0% that single traffic source as well 00:02:54.800 --> 00:02:55.990 align:start position:0% that single traffic source as well now 00:02:55.990 --> 00:02:56.000 align:start position:0% now 00:02:56.000 --> 00:02:58.149 align:start position:0% now once<00:02:56.239><c> we're</c><00:02:56.560><c> here</c><00:02:57.200><c> we</c><00:02:57.440><c> need</c><00:02:57.599><c> to</c><00:02:57.760><c> apply</c> 00:02:58.149 --> 00:02:58.159 align:start position:0% once we're here we need to apply 00:02:58.159 --> 00:02:59.910 align:start position:0% once we're here we need to apply slightly<00:02:58.640><c> different</c><00:02:59.040><c> measures</c><00:02:59.440><c> to</c><00:02:59.599><c> get</c><00:02:59.760><c> to</c> 00:02:59.910 --> 00:02:59.920 align:start position:0% slightly different measures to get to 00:02:59.920 --> 00:03:02.550 align:start position:0% slightly different measures to get to the<00:03:00.159><c> 20</c><00:03:00.560><c> 000</c><00:03:00.800><c> per</c><00:03:00.959><c> month</c><00:03:01.280><c> right</c><00:03:01.519><c> so</c><00:03:02.080><c> to</c><00:03:02.239><c> get</c><00:03:02.400><c> to</c> 00:03:02.550 --> 00:03:02.560 align:start position:0% the 20 000 per month right so to get to 00:03:02.560 --> 00:03:05.110 align:start position:0% the 20 000 per month right so to get to the<00:03:02.800><c> 20</c><00:03:03.200><c> 000</c><00:03:03.519><c> per</c><00:03:03.680><c> month</c><00:03:04.319><c> we</c><00:03:04.480><c> really</c><00:03:04.800><c> need</c><00:03:04.959><c> to</c> 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was here in quadrant one 00:03:22.879 --> 00:03:25.750 align:start position:0% conversion rate was here in quadrant one in<00:03:23.040><c> quadrant</c><00:03:23.519><c> two</c><00:03:24.159><c> you</c><00:03:24.400><c> really</c><00:03:24.959><c> focus</c><00:03:25.519><c> on</c> 00:03:25.750 --> 00:03:25.760 align:start position:0% in quadrant two you really focus on 00:03:25.760 --> 00:03:27.030 align:start position:0% in quadrant two you really focus on doubling<00:03:26.239><c> it</c> 00:03:27.030 --> 00:03:27.040 align:start position:0% doubling it 00:03:27.040 --> 00:03:29.509 align:start position:0% doubling it second<00:03:27.440><c> thing</c><00:03:27.680><c> you</c><00:03:28.000><c> really</c><00:03:28.560><c> need</c><00:03:28.799><c> to</c><00:03:28.959><c> do</c><00:03:29.360><c> in</c> 00:03:29.509 --> 00:03:29.519 align:start position:0% second thing you really need to do in 00:03:29.519 --> 00:03:30.949 align:start position:0% second thing you really need to do in quadrant<00:03:30.080><c> two</c> 00:03:30.949 --> 00:03:30.959 align:start position:0% quadrant two 00:03:30.959 --> 00:03:34.550 align:start position:0% quadrant two is<00:03:31.519><c> optimize</c><00:03:32.159><c> your</c><00:03:32.480><c> audience</c><00:03:33.360><c> optimize</c> 00:03:34.550 --> 00:03:34.560 align:start position:0% is optimize your audience optimize 00:03:34.560 --> 00:03:36.630 align:start position:0% is optimize your audience optimize where<00:03:35.040><c> your</c><00:03:35.519><c> traffic</c><00:03:35.920><c> is</c><00:03:36.080><c> coming</c><00:03:36.319><c> from</c><00:03:36.560><c> and</c> 00:03:36.630 --> 00:03:36.640 align:start position:0% where your traffic is coming from and 00:03:36.640 --> 00:03:38.710 align:start position:0% where your traffic is coming from and who<00:03:36.879><c> are</c><00:03:36.959><c> you</c><00:03:37.120><c> actually</c><00:03:37.519><c> targeting</c><00:03:38.239><c> and</c><00:03:38.480><c> that</c> 00:03:38.710 --> 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what</c><00:03:46.239><c> that</c> 00:03:46.550 --> 00:03:46.560 align:start position:0% level so that you understand what that 00:03:46.560 --> 00:03:48.550 align:start position:0% level so that you understand what that customer<00:03:47.200><c> is</c><00:03:47.360><c> looking</c><00:03:47.680><c> for</c><00:03:47.920><c> and</c><00:03:48.080><c> who</c><00:03:48.319><c> that</c> 00:03:48.550 --> 00:03:48.560 align:start position:0% customer is looking for and who that 00:03:48.560 --> 00:03:50.550 align:start position:0% customer is looking for and who that customer<00:03:49.120><c> is</c><00:03:49.760><c> so</c> 00:03:50.550 --> 00:03:50.560 align:start position:0% customer is so 00:03:50.560 --> 00:03:52.710 align:start position:0% customer is so in<00:03:50.799><c> other</c><00:03:51.040><c> words</c><00:03:51.360><c> we</c><00:03:51.519><c> also</c><00:03:51.920><c> call</c><00:03:52.159><c> this</c> 00:03:52.710 --> 00:03:52.720 align:start position:0% in other words we also call this 00:03:52.720 --> 00:03:55.910 align:start position:0% in other words we also call this audience<00:03:53.280><c> optimization</c><00:03:54.080><c> so</c><00:03:54.319><c> optimize</c> 00:03:55.910 --> 00:03:55.920 align:start position:0% audience optimization so optimize 00:03:55.920 --> 00:03:57.990 align:start position:0% audience optimization so optimize optimize 00:03:57.990 --> 00:03:58.000 align:start position:0% optimize 00:03:58.000 --> 00:04:02.869 align:start position:0% optimize audience<00:03:58.640><c> optimize</c><00:03:59.200><c> your</c><00:03:59.439><c> audience</c> 00:04:02.869 --> 00:04:02.879 align:start position:0% 00:04:02.879 --> 00:04:05.190 align:start position:0% and<00:04:03.200><c> third</c><00:04:03.519><c> thing</c><00:04:03.840><c> you</c><00:04:04.159><c> have</c><00:04:04.400><c> to</c><00:04:04.640><c> do</c><00:04:05.040><c> in</c> 00:04:05.190 --> 00:04:05.200 align:start position:0% and third thing you have to do in 00:04:05.200 --> 00:04:07.270 align:start position:0% and third thing you have to do in quadrant<00:04:05.680><c> two</c><00:04:06.159><c> which</c><00:04:06.400><c> is</c><00:04:06.480><c> against</c><00:04:06.799><c> so</c><00:04:06.959><c> many</c> 00:04:07.270 --> 00:04:07.280 align:start position:0% quadrant two which is against so many 00:04:07.280 --> 00:04:10.149 align:start position:0% quadrant two which is against so many entrepreneurs<00:04:08.480><c> keep</c><00:04:08.720><c> forgetting</c><00:04:09.200><c> this</c><00:04:09.680><c> is</c><00:04:09.920><c> to</c> 00:04:10.149 --> 00:04:10.159 align:start position:0% entrepreneurs keep forgetting this is to 00:04:10.159 --> 00:04:13.110 align:start position:0% entrepreneurs keep forgetting this is to get<00:04:10.480><c> your</c><00:04:10.879><c> email</c><00:04:11.519><c> to</c><00:04:11.760><c> work</c> 00:04:13.110 --> 00:04:13.120 align:start position:0% get your email to work 00:04:13.120 --> 00:04:16.710 align:start position:0% get your email to work get<00:04:13.519><c> your</c><00:04:14.000><c> email</c><00:04:14.560><c> to</c><00:04:14.720><c> work</c> 00:04:16.710 --> 00:04:16.720 align:start position:0% get your email to work 00:04:16.720 --> 00:04:19.189 align:start position:0% get your email to work so<00:04:16.959><c> i'm</c><00:04:17.120><c> gonna</c><00:04:17.359><c> put</c><00:04:17.600><c> in</c><00:04:17.759><c> cable</c><00:04:18.160><c> letters</c> 00:04:19.189 --> 00:04:19.199 align:start position:0% so i'm gonna put in cable letters 00:04:19.199 --> 00:04:22.790 align:start position:0% so i'm gonna put in cable letters email<00:04:19.840><c> to</c><00:04:20.079><c> work</c> 00:04:22.790 --> 00:04:22.800 align:start position:0% 00:04:22.800 --> 00:04:25.430 align:start position:0% get<00:04:23.120><c> your</c><00:04:23.440><c> email</c><00:04:23.919><c> to</c><00:04:24.080><c> work</c><00:04:24.400><c> why</c><00:04:24.720><c> is</c><00:04:24.880><c> that</c> 00:04:25.430 --> 00:04:25.440 align:start position:0% get your email to work why is that 00:04:25.440 --> 00:04:26.390 align:start position:0% get your email to work why is that because 00:04:26.390 --> 00:04:26.400 align:start position:0% because 00:04:26.400 --> 00:04:29.350 align:start position:0% because email<00:04:26.960><c> frankly</c><00:04:28.000><c> is</c><00:04:28.160><c> the</c><00:04:28.479><c> most</c><00:04:28.800><c> profitable</c> 00:04:29.350 --> 00:04:29.360 align:start position:0% email frankly is the most profitable 00:04:29.360 --> 00:04:31.510 align:start position:0% email frankly is the most profitable source<00:04:29.680><c> on</c><00:04:29.840><c> earth</c><00:04:30.320><c> you</c><00:04:30.560><c> already</c><00:04:31.040><c> are</c><00:04:31.199><c> getting</c> 00:04:31.510 --> 00:04:31.520 align:start position:0% source on earth you already are getting 00:04:31.520 --> 00:04:33.670 align:start position:0% source on earth you already are getting customers<00:04:32.000><c> you</c><00:04:32.160><c> need</c><00:04:32.320><c> to</c><00:04:32.880><c> start</c><00:04:33.199><c> targeting</c> 00:04:33.670 --> 00:04:33.680 align:start position:0% customers you need to start targeting 00:04:33.680 --> 00:04:35.909 align:start position:0% customers you need to start targeting them<00:04:33.919><c> via</c><00:04:34.240><c> email</c><00:04:34.560><c> as</c><00:04:34.720><c> well</c><00:04:35.199><c> to</c><00:04:35.360><c> be</c><00:04:35.600><c> getting</c> 00:04:35.909 --> 00:04:35.919 align:start position:0% them via email as well to be getting 00:04:35.919 --> 00:04:38.469 align:start position:0% them via email as well to be getting that<00:04:36.320><c> repeat</c><00:04:36.960><c> purchase</c><00:04:37.360><c> and</c><00:04:37.520><c> making</c><00:04:37.919><c> sure</c> 00:04:38.469 --> 00:04:38.479 align:start position:0% that repeat purchase and making sure 00:04:38.479 --> 00:04:40.150 align:start position:0% that repeat purchase and making sure that<00:04:38.720><c> you're</c><00:04:38.880><c> not</c><00:04:39.040><c> just</c><00:04:39.280><c> focusing</c><00:04:39.680><c> on</c><00:04:39.840><c> revenue</c> 00:04:40.150 --> 00:04:40.160 align:start position:0% that you're not just focusing on revenue 00:04:40.160 --> 00:04:41.990 align:start position:0% that you're not just focusing on revenue but<00:04:40.320><c> you</c><00:04:40.560><c> actually</c><00:04:40.960><c> start</c><00:04:41.199><c> generating</c><00:04:41.680><c> better</c> 00:04:41.990 --> 00:04:42.000 align:start position:0% but you actually start generating better 00:04:42.000 --> 00:04:45.430 align:start position:0% but you actually start generating better profit<00:04:42.720><c> for</c><00:04:42.960><c> your</c><00:04:43.199><c> store</c><00:04:43.600><c> so</c><00:04:44.080><c> in</c><00:04:44.320><c> quadrant</c><00:04:44.880><c> two</c> 00:04:45.430 --> 00:04:45.440 align:start position:0% profit for your store so in quadrant two 00:04:45.440 --> 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align:start position:0% one optimizing your audiences on your better<00:04:52.080><c> understanding</c><00:04:52.560><c> of</c><00:04:52.639><c> your</c><00:04:53.040><c> avatar</c><00:04:53.840><c> and</c> 00:04:53.990 --> 00:04:54.000 align:start position:0% better understanding of your avatar and 00:04:54.000 --> 00:04:56.469 align:start position:0% better understanding of your avatar and getting<00:04:54.320><c> your</c><00:04:54.560><c> email</c><00:04:55.040><c> to</c><00:04:55.199><c> work</c><00:04:55.919><c> which</c><00:04:56.240><c> means</c> 00:04:56.469 --> 00:04:56.479 align:start position:0% getting your email to work which means 00:04:56.479 --> 00:04:57.909 align:start position:0% getting your email to work which means you're<00:04:56.560><c> gonna</c><00:04:56.800><c> be</c><00:04:56.960><c> getting</c><00:04:57.199><c> more</c><00:04:57.520><c> repeat</c> 00:04:57.909 --> 00:04:57.919 align:start position:0% you're gonna be getting more repeat 00:04:57.919 --> 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we're moving from<00:05:04.639><c> quadrant</c><00:05:05.120><c> two</c><00:05:05.280><c> to</c><00:05:05.440><c> quadrant</c><00:05:05.840><c> three</c><00:05:06.400><c> up</c> 00:05:06.550 --> 00:05:06.560 align:start position:0% from quadrant two to quadrant three up 00:05:06.560 --> 00:05:09.189 align:start position:0% from quadrant two to quadrant three up to<00:05:06.960><c> fifty</c><00:05:07.360><c> thousand</c><00:05:07.759><c> per</c><00:05:07.919><c> month</c><00:05:08.479><c> what</c><00:05:08.720><c> we</c><00:05:08.960><c> are</c> 00:05:09.189 --> 00:05:09.199 align:start position:0% to fifty thousand per month what we are 00:05:09.199 --> 00:05:11.870 align:start position:0% to fifty thousand per month what we are really<00:05:09.759><c> looking</c><00:05:10.240><c> for</c><00:05:10.639><c> here</c><00:05:11.360><c> is</c><00:05:11.600><c> the</c> 00:05:11.870 --> 00:05:11.880 align:start position:0% really looking for here is the 00:05:11.880 --> 00:05:14.870 align:start position:0% really looking for here is the diversification<00:05:12.960><c> so</c><00:05:13.600><c> what</c><00:05:13.840><c> we</c><00:05:14.000><c> want</c><00:05:14.160><c> to</c><00:05:14.320><c> do</c><00:05:14.639><c> is</c> 00:05:14.870 --> 00:05:14.880 align:start position:0% diversification so what we want to do is 00:05:14.880 --> 00:05:17.830 align:start position:0% diversification so what we want to do is diversify 00:05:17.830 --> 00:05:17.840 align:start position:0% diversify 00:05:17.840 --> 00:05:21.830 align:start position:0% diversify diversify<00:05:19.120><c> now</c><00:05:19.759><c> what</c><00:05:20.240><c> does</c><00:05:20.560><c> it</c><00:05:20.720><c> mean</c><00:05:21.360><c> remember</c> 00:05:21.830 --> 00:05:21.840 align:start position:0% diversify now what does it mean remember 00:05:21.840 --> 00:05:23.830 align:start position:0% diversify now what does it mean remember how<00:05:22.000><c> i</c><00:05:22.160><c> said</c><00:05:22.320><c> that</c><00:05:22.560><c> it's</c><00:05:22.720><c> in</c><00:05:22.880><c> quadrant</c><00:05:23.280><c> one</c> 00:05:23.830 --> 00:05:23.840 align:start position:0% how i said that it's in quadrant one 00:05:23.840 --> 00:05:26.150 align:start position:0% how i said that it's in quadrant one when<00:05:24.160><c> entrepreneurs</c><00:05:24.880><c> typically</c><00:05:25.440><c> like</c><00:05:26.000><c> you</c> 00:05:26.150 --> 00:05:26.160 align:start position:0% when entrepreneurs typically like you 00:05:26.160 --> 00:05:28.390 align:start position:0% when entrepreneurs typically like you know<00:05:26.479><c> throw</c><00:05:26.880><c> money</c><00:05:27.360><c> in</c><00:05:27.440><c> the</c><00:05:27.680><c> air</c><00:05:27.919><c> and</c><00:05:28.080><c> try</c><00:05:28.320><c> to</c> 00:05:28.390 --> 00:05:28.400 align:start position:0% know throw money in the air and try to 00:05:28.400 --> 00:05:30.550 align:start position:0% know throw money in the air and try to do<00:05:28.560><c> too</c><00:05:28.720><c> many</c><00:05:28.960><c> things</c><00:05:29.199><c> at</c><00:05:29.360><c> once</c><00:05:30.000><c> but</c><00:05:30.240><c> instead</c> 00:05:30.550 --> 00:05:30.560 align:start position:0% do too many things at once but instead 00:05:30.560 --> 00:05:32.469 align:start position:0% do too many things at once but instead we<00:05:30.720><c> need</c><00:05:30.880><c> to</c><00:05:31.039><c> focus</c><00:05:31.440><c> on</c><00:05:31.600><c> single</c><00:05:32.000><c> source</c><00:05:32.320><c> of</c> 00:05:32.469 --> 00:05:32.479 align:start position:0% we need to focus on single source of 00:05:32.479 --> 00:05:35.670 align:start position:0% we need to focus on single source of traffic<00:05:33.280><c> now</c><00:05:33.759><c> in</c><00:05:34.000><c> quadrant</c><00:05:34.639><c> two</c><00:05:35.360><c> most</c> 00:05:35.670 --> 00:05:35.680 align:start position:0% traffic now in quadrant two most 00:05:35.680 --> 00:05:38.230 align:start position:0% traffic now in quadrant two most entrepreneurs<00:05:36.400><c> still</c><00:05:36.639><c> have</c><00:05:36.880><c> mainly</c><00:05:37.680><c> just</c><00:05:38.000><c> one</c> 00:05:38.230 --> 00:05:38.240 align:start position:0% entrepreneurs still have mainly just one 00:05:38.240 --> 00:05:40.070 align:start position:0% entrepreneurs still have mainly just one single<00:05:38.639><c> source</c><00:05:38.880><c> of</c><00:05:39.120><c> traffic</c> 00:05:40.070 --> 00:05:40.080 align:start position:0% single source of traffic 00:05:40.080 --> 00:05:41.909 align:start position:0% single source of traffic and<00:05:40.479><c> the</c><00:05:40.639><c> thing</c><00:05:40.800><c> is</c><00:05:40.960><c> that</c><00:05:41.120><c> in</c><00:05:41.199><c> quadrant</c><00:05:41.600><c> three</c> 00:05:41.909 --> 00:05:41.919 align:start position:0% and the thing is that in quadrant three 00:05:41.919 --> 00:05:43.350 align:start position:0% and the thing is that in quadrant three to<00:05:42.080><c> be</c><00:05:42.160><c> able</c><00:05:42.320><c> to</c><00:05:42.560><c> expand</c><00:05:42.960><c> we</c><00:05:43.120><c> need</c><00:05:43.280><c> to</c> 00:05:43.350 --> 00:05:43.360 align:start position:0% to be able to expand we need to 00:05:43.360 --> 00:05:45.909 align:start position:0% to be able to expand we need to diversify<00:05:44.400><c> we</c><00:05:44.560><c> don't</c><00:05:44.720><c> want</c><00:05:44.880><c> to</c><00:05:45.039><c> be</c><00:05:45.199><c> no</c><00:05:45.440><c> longer</c> 00:05:45.909 --> 00:05:45.919 align:start position:0% diversify we don't want to be no longer 00:05:45.919 --> 00:05:47.590 align:start position:0% diversify we don't want to be no longer just<00:05:46.160><c> dependent</c><00:05:46.800><c> on</c> 00:05:47.590 --> 00:05:47.600 align:start position:0% just dependent on 00:05:47.600 --> 00:05:50.070 align:start position:0% just dependent on google<00:05:48.080><c> or</c><00:05:48.240><c> just</c><00:05:48.479><c> depending</c><00:05:49.120><c> on</c><00:05:49.360><c> facebook</c><00:05:49.919><c> or</c> 00:05:50.070 --> 00:05:50.080 align:start position:0% google or just depending on facebook or 00:05:50.080 --> 00:05:52.150 align:start position:0% google or just depending on facebook or just<00:05:50.240><c> depending</c><00:05:50.800><c> on</c><00:05:50.960><c> instagram</c><00:05:51.759><c> or</c><00:05:51.919><c> just</c> 00:05:52.150 --> 00:05:52.160 align:start position:0% just depending on instagram or just 00:05:52.160 --> 00:05:54.230 align:start position:0% just depending on instagram or just depending<00:05:52.639><c> on</c><00:05:52.880><c> tick</c><00:05:53.120><c> tock</c><00:05:53.440><c> or</c><00:05:53.600><c> just</c><00:05:53.759><c> depending</c> 00:05:54.230 --> 00:05:54.240 align:start position:0% depending on tick tock or just depending 00:05:54.240 --> 00:05:56.550 align:start position:0% depending on tick tock or just depending on<00:05:54.320><c> pinterest</c><00:05:55.039><c> or</c><00:05:55.520><c> whatever</c><00:05:55.919><c> that</c><00:05:56.160><c> is</c><00:05:56.240><c> we</c><00:05:56.400><c> need</c> 00:05:56.550 --> 00:05:56.560 align:start position:0% on pinterest or whatever that is we need 00:05:56.560 --> 00:05:59.110 align:start position:0% on pinterest or whatever that is we need to<00:05:56.720><c> diversify</c><00:05:57.600><c> so</c><00:05:57.759><c> we</c><00:05:57.840><c> need</c><00:05:58.000><c> to</c><00:05:58.160><c> make</c><00:05:58.400><c> sure</c> 00:05:59.110 --> 00:05:59.120 align:start position:0% to diversify so we need to make sure 00:05:59.120 --> 00:06:02.710 align:start position:0% to diversify so we need to make sure that<00:05:59.360><c> we</c><00:05:59.680><c> actually</c><00:06:00.639><c> have</c><00:06:01.039><c> our</c><00:06:01.360><c> budget</c><00:06:01.919><c> spread</c> 00:06:02.710 --> 00:06:02.720 align:start position:0% that we actually have our budget spread 00:06:02.720 --> 00:06:04.710 align:start position:0% that we actually have our budget spread in<00:06:02.960><c> different</c><00:06:03.440><c> sources</c><00:06:03.840><c> of</c><00:06:04.000><c> traffic</c><00:06:04.319><c> so</c><00:06:04.560><c> that</c> 00:06:04.710 --> 00:06:04.720 align:start position:0% in different sources of traffic so that 00:06:04.720 --> 00:06:07.590 align:start position:0% in different sources of traffic so that we<00:06:04.800><c> can</c><00:06:04.960><c> start</c><00:06:05.440><c> expanding</c><00:06:06.319><c> that</c><00:06:06.560><c> business</c><00:06:07.440><c> and</c> 00:06:07.590 --> 00:06:07.600 align:start position:0% we can start expanding that business and 00:06:07.600 --> 00:06:09.830 align:start position:0% we can start expanding that business and second<00:06:07.919><c> thing</c><00:06:08.160><c> we</c><00:06:08.319><c> need</c><00:06:08.479><c> to</c><00:06:08.639><c> do</c><00:06:09.039><c> in</c><00:06:09.199><c> quadrant</c> 00:06:09.830 --> 00:06:09.840 align:start position:0% second thing we need to do in quadrant 00:06:09.840 --> 00:06:12.950 align:start position:0% second thing we need to do in quadrant three<00:06:10.560><c> is</c><00:06:10.960><c> increase</c><00:06:11.759><c> value</c><00:06:12.319><c> for</c><00:06:12.639><c> our</c> 00:06:12.950 --> 00:06:12.960 align:start position:0% three is increase value for our 00:06:12.960 --> 00:06:14.469 align:start position:0% three is increase value for our customers 00:06:14.469 --> 00:06:14.479 align:start position:0% customers 00:06:14.479 --> 00:06:16.230 align:start position:0% customers so<00:06:14.880><c> increase</c> 00:06:16.230 --> 00:06:16.240 align:start position:0% so increase 00:06:16.240 --> 00:06:19.189 align:start position:0% so increase increase<00:06:17.039><c> value</c> 00:06:19.189 --> 00:06:19.199 align:start position:0% increase value 00:06:19.199 --> 00:06:22.870 align:start position:0% increase value increase<00:06:19.919><c> value</c> 00:06:22.870 --> 00:06:22.880 align:start position:0% 00:06:22.880 --> 00:06:23.749 align:start position:0% now 00:06:23.749 --> 00:06:23.759 align:start position:0% now 00:06:23.759 --> 00:06:25.830 align:start position:0% now what<00:06:24.000><c> does</c><00:06:24.240><c> this</c><00:06:24.479><c> mean</c><00:06:24.720><c> we</c><00:06:24.880><c> need</c><00:06:25.039><c> to</c><00:06:25.280><c> increase</c> 00:06:25.830 --> 00:06:25.840 align:start position:0% what does this mean we need to increase 00:06:25.840 --> 00:06:27.029 align:start position:0% what does this mean we need to increase value 00:06:27.029 --> 00:06:27.039 align:start position:0% value 00:06:27.039 --> 00:06:30.550 align:start position:0% value so<00:06:27.280><c> that</c><00:06:27.520><c> we</c><00:06:27.680><c> can</c><00:06:27.919><c> start</c><00:06:28.400><c> increasing</c><00:06:29.520><c> prices</c> 00:06:30.550 --> 00:06:30.560 align:start position:0% so that we can start increasing prices 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that</c><00:06:37.520><c> customer</c><00:06:38.319><c> even</c> 00:06:38.710 --> 00:06:38.720 align:start position:0% and getting to know that customer even 00:06:38.720 --> 00:06:41.430 align:start position:0% and getting to know that customer even at<00:06:38.960><c> a</c><00:06:39.039><c> deeper</c><00:06:39.440><c> level</c><00:06:39.919><c> really</c><00:06:40.400><c> understanding</c> 00:06:41.430 --> 00:06:41.440 align:start position:0% at a deeper level really understanding 00:06:41.440 --> 00:06:44.309 align:start position:0% at a deeper level really understanding how<00:06:42.000><c> can</c><00:06:42.240><c> we</c><00:06:42.960><c> increase</c><00:06:43.520><c> value</c><00:06:44.000><c> for</c><00:06:44.160><c> these</c> 00:06:44.309 --> 00:06:44.319 align:start position:0% how can we increase value for these 00:06:44.319 --> 00:06:47.189 align:start position:0% how can we increase value for these customers<00:06:44.720><c> so</c><00:06:44.880><c> that</c><00:06:45.039><c> we</c><00:06:45.199><c> can</c><00:06:45.520><c> increase</c><00:06:46.479><c> prices</c> 00:06:47.189 --> 00:06:47.199 align:start position:0% customers so that we can increase prices 00:06:47.199 --> 00:06:49.990 align:start position:0% customers so that we can increase prices because<00:06:47.680><c> often</c><00:06:48.400><c> in</c><00:06:48.639><c> quadrant</c><00:06:49.199><c> one</c><00:06:49.759><c> and</c> 00:06:49.990 --> 00:06:50.000 align:start position:0% because often in quadrant one and 00:06:50.000 --> 00:06:51.670 align:start position:0% because often in quadrant one and quadrant<00:06:50.560><c> two</c><00:06:50.720><c> we're</c><00:06:50.880><c> just</c><00:06:51.120><c> doing</c><00:06:51.360><c> whatever</c> 00:06:51.670 --> 00:06:51.680 align:start position:0% quadrant two we're just doing whatever 00:06:51.680 --> 00:06:53.909 align:start position:0% quadrant two we're just doing whatever we<00:06:51.919><c> can</c><00:06:52.479><c> to</c><00:06:52.639><c> start</c><00:06:52.960><c> getting</c><00:06:53.199><c> those</c><00:06:53.440><c> sales</c><00:06:53.840><c> and</c> 00:06:53.909 --> 00:06:53.919 align:start position:0% we can to start getting those sales and 00:06:53.919 --> 00:06:56.309 align:start position:0% we can to start getting those sales and then<00:06:54.160><c> here</c><00:06:54.400><c> to</c><00:06:54.560><c> start</c><00:06:54.880><c> getting</c><00:06:55.199><c> those</c><00:06:55.840><c> profits</c> 00:06:56.309 --> 00:06:56.319 align:start position:0% then here to start getting those profits 00:06:56.319 --> 00:06:58.070 align:start position:0% then here to start getting those profits and<00:06:56.479><c> making</c><00:06:56.880><c> sure</c><00:06:57.199><c> we're</c><00:06:57.440><c> running</c><00:06:58.000><c> a</c> 00:06:58.070 --> 00:06:58.080 align:start position:0% and making sure we're running a 00:06:58.080 --> 00:07:00.469 align:start position:0% and making sure we're running a profitable<00:06:58.639><c> and</c><00:06:58.800><c> sustainable</c><00:06:59.360><c> business</c><00:07:00.160><c> but</c> 00:07:00.469 --> 00:07:00.479 align:start position:0% profitable and sustainable business but 00:07:00.479 --> 00:07:02.870 align:start position:0% profitable and sustainable business but in<00:07:00.639><c> quadrant</c><00:07:01.440><c> three</c><00:07:02.080><c> we</c><00:07:02.240><c> need</c><00:07:02.400><c> to</c><00:07:02.560><c> start</c> 00:07:02.870 --> 00:07:02.880 align:start position:0% in quadrant three we need to start 00:07:02.880 --> 00:07:05.110 align:start position:0% in quadrant three we need to start looking<00:07:03.199><c> at</c><00:07:03.360><c> how</c><00:07:03.520><c> can</c><00:07:03.680><c> we</c><00:07:03.840><c> actually</c><00:07:04.639><c> increase</c> 00:07:05.110 --> 00:07:05.120 align:start position:0% looking at how can we actually increase 00:07:05.120 --> 00:07:07.510 align:start position:0% looking at how can we actually increase value<00:07:06.000><c> and</c><00:07:06.319><c> provide</c><00:07:06.800><c> this</c><00:07:06.960><c> customer</c><00:07:07.360><c> with</c> 00:07:07.510 --> 00:07:07.520 align:start position:0% value and provide this customer with 00:07:07.520 --> 00:07:09.110 align:start position:0% value and provide this customer with more<00:07:07.680><c> value</c><00:07:08.000><c> so</c><00:07:08.160><c> that</c><00:07:08.319><c> we</c><00:07:08.479><c> can</c><00:07:08.639><c> increase</c><00:07:08.960><c> the</c> 00:07:09.110 --> 00:07:09.120 align:start position:0% more value so that we can increase the 00:07:09.120 --> 00:07:12.790 align:start position:0% more value so that we can increase the prices<00:07:09.919><c> and</c><00:07:10.160><c> drive</c><00:07:10.880><c> average</c><00:07:11.520><c> order</c><00:07:12.000><c> values</c><00:07:12.639><c> up</c> 00:07:12.790 --> 00:07:12.800 align:start position:0% prices and drive average order values up 00:07:12.800 --> 00:07:14.710 align:start position:0% prices and drive average order values up because<00:07:13.440><c> here</c><00:07:13.680><c> we've</c><00:07:13.919><c> already</c><00:07:14.400><c> improved</c> 00:07:14.710 --> 00:07:14.720 align:start position:0% because here we've already improved 00:07:14.720 --> 00:07:16.469 align:start position:0% because here we've already improved conversion<00:07:15.120><c> rates</c><00:07:15.520><c> remember</c> 00:07:16.469 --> 00:07:16.479 align:start position:0% conversion rates remember 00:07:16.479 --> 00:07:19.189 align:start position:0% conversion rates remember and<00:07:16.720><c> here</c><00:07:17.280><c> we</c><00:07:17.520><c> are</c><00:07:17.680><c> going</c><00:07:17.919><c> to</c><00:07:18.560><c> work</c><00:07:18.800><c> on</c><00:07:18.960><c> that</c> 00:07:19.189 --> 00:07:19.199 align:start position:0% and here we are going to work on that 00:07:19.199 --> 00:07:21.270 align:start position:0% and here we are going to work on that average<00:07:19.520><c> order</c><00:07:19.759><c> value</c><00:07:20.000><c> so</c><00:07:20.160><c> that</c><00:07:20.400><c> we</c><00:07:20.479><c> can</c><00:07:20.720><c> grow</c> 00:07:21.270 --> 00:07:21.280 align:start position:0% average order value so that we can grow 00:07:21.280 --> 00:07:24.070 align:start position:0% average order value so that we can grow the<00:07:21.440><c> business</c><00:07:22.240><c> through</c><00:07:22.479><c> multiple</c><00:07:23.039><c> channels</c> 00:07:24.070 --> 00:07:24.080 align:start position:0% the business through multiple channels 00:07:24.080 --> 00:07:26.469 align:start position:0% the business through multiple channels now<00:07:24.319><c> in</c><00:07:24.479><c> quadrant</c><00:07:24.960><c> four</c><00:07:25.520><c> this</c><00:07:25.759><c> is</c><00:07:25.919><c> super</c> 00:07:26.469 --> 00:07:26.479 align:start position:0% now in quadrant four this is super 00:07:26.479 --> 00:07:29.749 align:start position:0% now in quadrant four this is super exciting<00:07:27.840><c> now</c><00:07:28.160><c> in</c><00:07:28.319><c> quadrant</c><00:07:28.960><c> four</c><00:07:29.520><c> we're</c> 00:07:29.749 --> 00:07:29.759 align:start position:0% exciting now in quadrant four we're 00:07:29.759 --> 00:07:31.430 align:start position:0% exciting now in quadrant four we're really<00:07:30.080><c> looking</c><00:07:30.560><c> at</c> 00:07:31.430 --> 00:07:31.440 align:start position:0% really looking at 00:07:31.440 --> 00:07:34.150 align:start position:0% really looking at scaling<00:07:32.240><c> predictably</c><00:07:33.120><c> consistently</c><00:07:33.919><c> and</c> 00:07:34.150 --> 00:07:34.160 align:start position:0% scaling predictably consistently and 00:07:34.160 --> 00:07:35.830 align:start position:0% scaling predictably consistently and predictably<00:07:34.960><c> so</c> 00:07:35.830 --> 00:07:35.840 align:start position:0% predictably so 00:07:35.840 --> 00:07:37.510 align:start position:0% predictably so scale 00:07:37.510 --> 00:07:37.520 align:start position:0% scale 00:07:37.520 --> 00:07:40.950 align:start position:0% scale predictably 00:07:40.950 --> 00:07:40.960 align:start position:0% 00:07:40.960 --> 00:07:43.350 align:start position:0% what<00:07:41.280><c> does</c><00:07:41.599><c> this</c><00:07:42.000><c> mean</c> 00:07:43.350 --> 00:07:43.360 align:start position:0% what does this mean 00:07:43.360 --> 00:07:45.990 align:start position:0% what does this mean uh<00:07:43.919><c> i</c><00:07:44.080><c> hope</c><00:07:44.400><c> i</c><00:07:44.560><c> spelled</c><00:07:44.879><c> it</c><00:07:45.039><c> all</c><00:07:45.120><c> right</c><00:07:45.680><c> so</c><00:07:45.840><c> what</c> 00:07:45.990 --> 00:07:46.000 align:start position:0% uh i hope i spelled it all right so what 00:07:46.000 --> 00:07:48.790 align:start position:0% uh i hope i spelled it all right so what does<00:07:46.160><c> this</c><00:07:46.400><c> mean</c><00:07:46.639><c> so</c><00:07:47.360><c> in</c><00:07:47.520><c> quadrant</c><00:07:48.080><c> four</c><00:07:48.560><c> we</c> 00:07:48.790 --> 00:07:48.800 align:start position:0% does this mean so in quadrant four we 00:07:48.800 --> 00:07:50.390 align:start position:0% does this mean so in quadrant four we already<00:07:49.120><c> have</c><00:07:49.280><c> an</c><00:07:49.440><c> understanding</c><00:07:50.160><c> what</c> 00:07:50.390 --> 00:07:50.400 align:start position:0% already have an understanding what 00:07:50.400 --> 00:07:53.350 align:start position:0% already have an understanding what return<00:07:50.879><c> on</c><00:07:51.120><c> investment</c><00:07:52.080><c> we've</c><00:07:52.479><c> got</c><00:07:52.800><c> from</c><00:07:53.120><c> each</c> 00:07:53.350 --> 00:07:53.360 align:start position:0% return on investment we've got from each 00:07:53.360 --> 00:07:55.830 align:start position:0% return on investment we've got from each of<00:07:53.440><c> these</c><00:07:53.759><c> channels</c><00:07:54.560><c> what</c><00:07:54.800><c> is</c><00:07:55.039><c> our</c><00:07:55.360><c> regular</c> 00:07:55.830 --> 00:07:55.840 align:start position:0% of these channels what is our regular 00:07:55.840 --> 00:07:58.070 align:start position:0% of these channels what is our regular cost<00:07:56.080><c> per</c><00:07:56.240><c> acquisition</c><00:07:56.800><c> and</c><00:07:56.960><c> as</c><00:07:57.120><c> a</c><00:07:57.199><c> result</c><00:07:57.919><c> we</c> 00:07:58.070 --> 00:07:58.080 align:start position:0% cost per acquisition and as a result we 00:07:58.080 --> 00:08:00.309 align:start position:0% cost per acquisition and as a result we need<00:07:58.240><c> to</c><00:07:58.400><c> have</c><00:07:58.560><c> budgets</c><00:07:59.039><c> and</c><00:07:59.199><c> work</c><00:07:59.520><c> backwards</c> 00:08:00.309 --> 00:08:00.319 align:start position:0% need to have budgets and work backwards 00:08:00.319 --> 00:08:02.550 align:start position:0% need to have budgets and work backwards and<00:08:00.479><c> frankly</c><00:08:00.960><c> so</c><00:08:01.120><c> many</c><00:08:01.360><c> entrepreneurs</c><00:08:02.400><c> on</c> 00:08:02.550 --> 00:08:02.560 align:start position:0% and frankly so many entrepreneurs on 00:08:02.560 --> 00:08:04.390 align:start position:0% and frankly so many entrepreneurs on this<00:08:02.800><c> level</c><00:08:03.199><c> still</c><00:08:03.520><c> don't</c><00:08:03.680><c> have</c><00:08:03.840><c> that</c><00:08:04.080><c> figure</c> 00:08:04.390 --> 00:08:04.400 align:start position:0% this level still don't have that figure 00:08:04.400 --> 00:08:06.710 align:start position:0% this level still don't have that figure out<00:08:04.639><c> they</c><00:08:04.879><c> just</c><00:08:05.039><c> kind</c><00:08:05.199><c> of</c><00:08:05.520><c> intuitively</c><00:08:06.639><c> you</c> 00:08:06.710 --> 00:08:06.720 align:start position:0% out they just kind of intuitively you 00:08:06.720 --> 00:08:08.230 align:start position:0% out they just kind of intuitively you know<00:08:06.960><c> place</c><00:08:07.280><c> their</c><00:08:07.440><c> money</c><00:08:07.680><c> in</c><00:08:07.840><c> different</c> 00:08:08.230 --> 00:08:08.240 align:start position:0% know place their money in different 00:08:08.240 --> 00:08:10.390 align:start position:0% know place their money in different places<00:08:08.800><c> and</c><00:08:09.199><c> then</c><00:08:09.520><c> worry</c><00:08:09.759><c> about</c><00:08:09.919><c> the</c><00:08:10.160><c> cash</c> 00:08:10.390 --> 00:08:10.400 align:start position:0% places and then worry about the cash 00:08:10.400 --> 00:08:13.270 align:start position:0% places and then worry about the cash flow<00:08:10.800><c> later</c><00:08:11.599><c> and</c><00:08:12.000><c> really</c><00:08:12.400><c> struggle</c><00:08:12.879><c> to</c><00:08:13.039><c> make</c> 00:08:13.270 --> 00:08:13.280 align:start position:0% flow later and really struggle to make 00:08:13.280 --> 00:08:16.469 align:start position:0% flow later and really struggle to make it<00:08:13.440><c> bigger</c><00:08:14.000><c> and</c><00:08:14.240><c> better</c><00:08:14.560><c> and</c><00:08:14.800><c> bring</c><00:08:15.599><c> that</c><00:08:16.240><c> that</c> 00:08:16.469 --> 00:08:16.479 align:start position:0% it bigger and better and bring that that 00:08:16.479 --> 00:08:18.469 align:start position:0% it bigger and better and bring that that business<00:08:16.960><c> beyond</c><00:08:17.440><c> seven</c><00:08:17.759><c> figures</c><00:08:18.080><c> but</c><00:08:18.240><c> this</c> 00:08:18.469 --> 00:08:18.479 align:start position:0% business beyond seven figures but this 00:08:18.479 --> 00:08:20.550 align:start position:0% business beyond seven figures but this is<00:08:18.639><c> where</c><00:08:19.199><c> we</c><00:08:19.440><c> need</c><00:08:19.599><c> to</c><00:08:19.759><c> start</c><00:08:20.080><c> scaling</c> 00:08:20.550 --> 00:08:20.560 align:start position:0% is where we need to start scaling 00:08:20.560 --> 00:08:23.270 align:start position:0% is where we need to start scaling predictably<00:08:21.599><c> and</c><00:08:21.759><c> therefore</c><00:08:22.160><c> we</c><00:08:22.319><c> need</c><00:08:22.479><c> to</c><00:08:23.039><c> be</c> 00:08:23.270 --> 00:08:23.280 align:start position:0% predictably and therefore we need to be 00:08:23.280 --> 00:08:25.189 align:start position:0% predictably and therefore we need to be more<00:08:23.599><c> systemized</c><00:08:24.319><c> and</c><00:08:24.400><c> make</c><00:08:24.639><c> sure</c><00:08:24.800><c> we've</c><00:08:24.960><c> got</c> 00:08:25.189 --> 00:08:25.199 align:start position:0% more systemized and make sure we've got 00:08:25.199 --> 00:08:27.189 align:start position:0% more systemized and make sure we've got the<00:08:25.280><c> budgets</c><00:08:25.759><c> and</c><00:08:25.919><c> work</c><00:08:26.160><c> backwards</c><00:08:26.639><c> and</c> 00:08:27.189 --> 00:08:27.199 align:start position:0% the budgets and work backwards and 00:08:27.199 --> 00:08:28.950 align:start position:0% the budgets and work backwards and really<00:08:27.440><c> have</c><00:08:27.599><c> an</c><00:08:27.759><c> understanding</c><00:08:28.479><c> what</c><00:08:28.800><c> we</c> 00:08:28.950 --> 00:08:28.960 align:start position:0% really have an understanding what we 00:08:28.960 --> 00:08:31.589 align:start position:0% really have an understanding what we want<00:08:29.120><c> to</c><00:08:29.360><c> achieve</c><00:08:30.240><c> from</c><00:08:30.639><c> different</c><00:08:31.120><c> type</c><00:08:31.360><c> of</c> 00:08:31.589 --> 00:08:31.599 align:start position:0% want to achieve from different type of 00:08:31.599 --> 00:08:33.990 align:start position:0% want to achieve from different type of channels<00:08:32.320><c> also</c><00:08:32.640><c> we're</c><00:08:32.880><c> focusing</c><00:08:33.440><c> here</c><00:08:33.680><c> on</c><00:08:33.839><c> the</c> 00:08:33.990 --> 00:08:34.000 align:start position:0% channels also we're focusing here on the 00:08:34.000 --> 00:08:35.829 align:start position:0% channels also we're focusing here on the weak<00:08:34.399><c> link</c><00:08:35.120><c> so</c> 00:08:35.829 --> 00:08:35.839 align:start position:0% weak link so 00:08:35.839 --> 00:08:37.269 align:start position:0% weak link so each<00:08:36.399><c> each</c> 00:08:37.269 --> 00:08:37.279 align:start position:0% each each 00:08:37.279 --> 00:08:40.630 align:start position:0% each each business<00:08:37.839><c> around</c><00:08:38.240><c> this</c><00:08:38.880><c> around</c><00:08:39.599><c> this</c> 00:08:40.630 --> 00:08:40.640 align:start position:0% business around this around this 00:08:40.640 --> 00:08:44.149 align:start position:0% business around this around this quadrant<00:08:41.680><c> has</c><00:08:42.399><c> multiple</c><00:08:42.959><c> channels</c><00:08:43.680><c> and</c><00:08:43.919><c> from</c> 00:08:44.149 --> 00:08:44.159 align:start position:0% quadrant has multiple channels and from 00:08:44.159 --> 00:08:46.070 align:start position:0% quadrant has multiple channels and from those<00:08:44.399><c> multiple</c><00:08:44.959><c> channels</c><00:08:45.600><c> there</c><00:08:45.760><c> will</c><00:08:45.920><c> be</c> 00:08:46.070 --> 00:08:46.080 align:start position:0% those multiple channels there will be 00:08:46.080 --> 00:08:47.509 align:start position:0% those multiple channels there will be one<00:08:46.320><c> channel</c><00:08:46.560><c> that's</c><00:08:46.800><c> performing</c><00:08:47.279><c> better</c> 00:08:47.509 --> 00:08:47.519 align:start position:0% one channel that's performing better 00:08:47.519 --> 00:08:48.230 align:start position:0% one channel that's performing better than 00:08:48.230 --> 00:08:48.240 align:start position:0% than 00:08:48.240 --> 00:08:51.350 align:start position:0% than another<00:08:48.959><c> so</c><00:08:49.519><c> in</c><00:08:49.920><c> this</c><00:08:50.240><c> quadrant</c><00:08:50.800><c> we</c><00:08:50.959><c> want</c><00:08:51.120><c> to</c> 00:08:51.350 --> 00:08:51.360 align:start position:0% another so in this quadrant we want to 00:08:51.360 --> 00:08:53.670 align:start position:0% another so in this quadrant we want to scale<00:08:51.760><c> predictably</c><00:08:52.399><c> what's</c><00:08:52.720><c> working</c><00:08:53.360><c> and</c><00:08:53.519><c> we</c> 00:08:53.670 --> 00:08:53.680 align:start position:0% scale predictably what's working and we 00:08:53.680 --> 00:08:56.070 align:start position:0% scale predictably what's working and we want<00:08:53.920><c> to</c><00:08:54.080><c> focus</c><00:08:54.480><c> on</c><00:08:54.560><c> the</c><00:08:54.720><c> weak</c><00:08:54.959><c> link</c><00:08:55.440><c> to</c><00:08:55.600><c> make</c> 00:08:56.070 --> 00:08:56.080 align:start position:0% want to focus on the weak link to make 00:08:56.080 --> 00:08:58.310 align:start position:0% want to focus on the weak link to make sure<00:08:56.399><c> we</c><00:08:56.640><c> improve</c><00:08:56.959><c> it</c><00:08:57.120><c> and</c><00:08:57.200><c> make</c><00:08:57.440><c> it</c><00:08:57.600><c> better</c> 00:08:58.310 --> 00:08:58.320 align:start position:0% sure we improve it and make it better 00:08:58.320 --> 00:09:00.470 align:start position:0% sure we improve it and make it better now<00:08:58.560><c> the</c><00:08:58.720><c> other</c><00:08:59.040><c> thing</c><00:08:59.200><c> we</c><00:08:59.360><c> need</c><00:08:59.519><c> to</c><00:08:59.760><c> do</c><00:09:00.160><c> in</c> 00:09:00.470 --> 00:09:00.480 align:start position:0% now the other thing we need to do in 00:09:00.480 --> 00:09:02.150 align:start position:0% now the other thing we need to do in quadrant<00:09:01.040><c> 4</c> 00:09:02.150 --> 00:09:02.160 align:start position:0% quadrant 4 00:09:02.160 --> 00:09:05.190 align:start position:0% quadrant 4 is<00:09:02.880><c> increase</c><00:09:03.519><c> what</c><00:09:03.760><c> we</c><00:09:03.920><c> call</c><00:09:04.480><c> customer</c> 00:09:05.190 --> 00:09:05.200 align:start position:0% is increase what we call customer 00:09:05.200 --> 00:09:09.350 align:start position:0% is increase what we call customer lifetime<00:09:06.080><c> value</c><00:09:07.200><c> so</c><00:09:07.680><c> increase</c> 00:09:09.350 --> 00:09:09.360 align:start position:0% lifetime value so increase 00:09:09.360 --> 00:09:14.150 align:start position:0% lifetime value so increase we<00:09:09.600><c> call</c><00:09:09.839><c> it</c><00:09:10.240><c> customer</c><00:09:11.360><c> lifetime</c><00:09:12.480><c> value</c> 00:09:14.150 --> 00:09:14.160 align:start position:0% we call it customer lifetime value 00:09:14.160 --> 00:09:18.150 align:start position:0% we call it customer lifetime value now<00:09:14.560><c> what</c><00:09:15.040><c> does</c><00:09:15.680><c> this</c><00:09:16.480><c> mean</c><00:09:17.279><c> so</c><00:09:17.760><c> again</c> 00:09:18.150 --> 00:09:18.160 align:start position:0% now what does this mean so again 00:09:18.160 --> 00:09:19.910 align:start position:0% now what does this mean so again remember<00:09:18.800><c> i</c><00:09:18.959><c> keep</c><00:09:19.279><c> talking</c><00:09:19.600><c> about</c><00:09:19.760><c> the</c> 00:09:19.910 --> 00:09:19.920 align:start position:0% remember i keep talking about the 00:09:19.920 --> 00:09:21.269 align:start position:0% remember i keep talking about the customer<00:09:20.320><c> avatar</c><00:09:20.800><c> really</c><00:09:21.040><c> that</c> 00:09:21.269 --> 00:09:21.279 align:start position:0% customer avatar really that 00:09:21.279 --> 00:09:22.630 align:start position:0% customer avatar really that understanding 00:09:22.630 --> 00:09:22.640 align:start position:0% understanding 00:09:22.640 --> 00:09:26.150 align:start position:0% understanding of<00:09:22.880><c> who</c><00:09:23.279><c> your</c><00:09:23.680><c> customer</c><00:09:24.240><c> is</c><00:09:24.480><c> so</c><00:09:25.040><c> in</c><00:09:25.360><c> quadrant</c> 00:09:26.150 --> 00:09:26.160 align:start position:0% of who your customer is so in quadrant 00:09:26.160 --> 00:09:28.630 align:start position:0% of who your customer is so in quadrant four<00:09:26.880><c> we</c><00:09:27.120><c> extend</c><00:09:27.600><c> the</c><00:09:27.839><c> tenure</c><00:09:28.240><c> with</c><00:09:28.399><c> that</c> 00:09:28.630 --> 00:09:28.640 align:start position:0% four we extend the tenure with that 00:09:28.640 --> 00:09:30.630 align:start position:0% four we extend the tenure with that customer<00:09:29.120><c> to</c><00:09:29.279><c> make</c><00:09:29.600><c> sure</c><00:09:29.920><c> that</c><00:09:30.080><c> the</c><00:09:30.240><c> customer</c> 00:09:30.630 --> 00:09:30.640 align:start position:0% customer to make sure that the customer 00:09:30.640 --> 00:09:32.949 align:start position:0% customer to make sure that the customer is<00:09:30.800><c> coming</c><00:09:31.120><c> back</c><00:09:31.760><c> over</c><00:09:32.080><c> and</c><00:09:32.320><c> over</c><00:09:32.560><c> and</c><00:09:32.720><c> over</c> 00:09:32.949 --> 00:09:32.959 align:start position:0% is coming back over and over and over 00:09:32.959 --> 00:09:36.070 align:start position:0% is coming back over and over and over and<00:09:33.200><c> we</c><00:09:33.519><c> follow</c><00:09:34.480><c> that</c><00:09:34.720><c> customer</c><00:09:35.279><c> on</c><00:09:35.519><c> the</c><00:09:35.680><c> path</c> 00:09:36.070 --> 00:09:36.080 align:start position:0% and we follow that customer on the path 00:09:36.080 --> 00:09:38.230 align:start position:0% and we follow that customer on the path making<00:09:36.480><c> sure</c><00:09:36.720><c> we're</c><00:09:37.040><c> engaging</c><00:09:37.920><c> with</c><00:09:38.080><c> the</c> 00:09:38.230 --> 00:09:38.240 align:start position:0% making sure we're engaging with the 00:09:38.240 --> 00:09:40.310 align:start position:0% making sure we're engaging with the customer<00:09:38.720><c> on</c><00:09:38.880><c> a</c><00:09:38.959><c> regular</c><00:09:39.440><c> basis</c><00:09:39.839><c> so</c><00:09:40.000><c> that</c><00:09:40.160><c> we</c> 00:09:40.310 --> 00:09:40.320 align:start position:0% customer on a regular basis so that we 00:09:40.320 --> 00:09:43.110 align:start position:0% customer on a regular basis so that we can<00:09:40.640><c> increase</c><00:09:41.680><c> that</c><00:09:42.160><c> journey</c><00:09:42.720><c> of</c><00:09:42.880><c> their</c> 00:09:43.110 --> 00:09:43.120 align:start position:0% can increase that journey of their 00:09:43.120 --> 00:09:45.269 align:start position:0% can increase that journey of their customer<00:09:44.080><c> with</c><00:09:44.320><c> us</c> 00:09:45.269 --> 00:09:45.279 align:start position:0% customer with us 00:09:45.279 --> 00:09:47.670 align:start position:0% customer with us and<00:09:45.440><c> the</c><00:09:45.680><c> last</c><00:09:46.000><c> thing</c><00:09:46.480><c> we</c><00:09:46.800><c> start</c><00:09:47.120><c> to</c><00:09:47.279><c> do</c><00:09:47.519><c> in</c> 00:09:47.670 --> 00:09:47.680 align:start position:0% and the last thing we start to do in 00:09:47.680 --> 00:09:49.030 align:start position:0% and the last thing we start to do in quadrant<00:09:48.240><c> four</c> 00:09:49.030 --> 00:09:49.040 align:start position:0% quadrant four 00:09:49.040 --> 00:09:52.870 align:start position:0% quadrant four we<00:09:49.279><c> start</c><00:09:49.600><c> to</c><00:09:49.920><c> expand</c><00:09:51.120><c> even</c><00:09:51.600><c> further</c> 00:09:52.870 --> 00:09:52.880 align:start position:0% we start to expand even further 00:09:52.880 --> 00:09:56.310 align:start position:0% we start to expand even further expand<00:09:54.080><c> now</c><00:09:54.399><c> what</c><00:09:54.640><c> do</c><00:09:54.800><c> i</c><00:09:55.040><c> mean</c><00:09:55.360><c> by</c><00:09:55.680><c> expand</c><00:09:56.160><c> we</c> 00:09:56.310 --> 00:09:56.320 align:start position:0% expand now what do i mean by expand we 00:09:56.320 --> 00:09:57.990 align:start position:0% expand now what do i mean by expand we start<00:09:56.560><c> to</c><00:09:56.800><c> expand</c> 00:09:57.990 --> 00:09:58.000 align:start position:0% start to expand 00:09:58.000 --> 00:10:01.110 align:start position:0% start to expand into<00:09:58.399><c> newer</c><00:09:58.880><c> audiences</c><00:10:00.000><c> and</c><00:10:00.320><c> essentially</c> 00:10:01.110 --> 00:10:01.120 align:start position:0% into newer audiences and essentially 00:10:01.120 --> 00:10:04.069 align:start position:0% into newer audiences and essentially start<00:10:01.440><c> expanding</c><00:10:02.160><c> our</c><00:10:02.399><c> customer</c><00:10:02.959><c> avatar</c><00:10:03.839><c> so</c> 00:10:04.069 --> 00:10:04.079 align:start position:0% start expanding our customer avatar so 00:10:04.079 --> 00:10:06.790 align:start position:0% start expanding our customer avatar so in<00:10:04.240><c> quadrant</c><00:10:04.720><c> one</c><00:10:05.440><c> we</c><00:10:05.760><c> just</c><00:10:06.399><c> get</c><00:10:06.640><c> an</c> 00:10:06.790 --> 00:10:06.800 align:start position:0% in quadrant one we just get an 00:10:06.800 --> 00:10:09.110 align:start position:0% in quadrant one we just get an understanding<00:10:07.440><c> of</c><00:10:07.519><c> who</c><00:10:07.680><c> that</c><00:10:07.920><c> avatar</c><00:10:08.399><c> is</c><00:10:08.880><c> in</c> 00:10:09.110 --> 00:10:09.120 align:start position:0% understanding of who that avatar is in 00:10:09.120 --> 00:10:12.470 align:start position:0% understanding of who that avatar is in quadrant<00:10:09.760><c> two</c><00:10:10.480><c> we</c><00:10:11.040><c> have</c><00:10:11.279><c> a</c><00:10:11.440><c> little</c><00:10:11.680><c> bit</c><00:10:12.079><c> deeper</c> 00:10:12.470 --> 00:10:12.480 align:start position:0% quadrant two we have a little bit deeper 00:10:12.480 --> 00:10:15.350 align:start position:0% quadrant two we have a little bit deeper understanding<00:10:13.360><c> of</c><00:10:13.680><c> who</c><00:10:13.839><c> that</c><00:10:14.000><c> customer</c><00:10:14.560><c> is</c> 00:10:15.350 --> 00:10:15.360 align:start position:0% understanding of who that customer is 00:10:15.360 --> 00:10:17.350 align:start position:0% understanding of who that customer is in<00:10:15.600><c> quadrant</c><00:10:16.160><c> three</c><00:10:16.480><c> we</c><00:10:16.560><c> need</c><00:10:16.720><c> to</c><00:10:16.800><c> have</c><00:10:16.959><c> a</c><00:10:17.040><c> very</c> 00:10:17.350 --> 00:10:17.360 align:start position:0% in quadrant three we need to have a very 00:10:17.360 --> 00:10:19.190 align:start position:0% in quadrant three we need to have a very solid<00:10:17.760><c> understanding</c><00:10:18.240><c> of</c><00:10:18.399><c> who</c><00:10:18.560><c> the</c><00:10:18.640><c> customer</c> 00:10:19.190 --> 00:10:19.200 align:start position:0% solid understanding of who the customer 00:10:19.200 --> 00:10:21.670 align:start position:0% solid understanding of who the customer is<00:10:19.680><c> so</c><00:10:19.839><c> that</c><00:10:20.079><c> we</c><00:10:20.160><c> can</c><00:10:20.480><c> increase</c><00:10:20.880><c> value</c><00:10:21.279><c> so</c><00:10:21.440><c> that</c> 00:10:21.670 --> 00:10:21.680 align:start position:0% is so that we can increase value so that 00:10:21.680 --> 00:10:23.590 align:start position:0% is so that we can increase value so that we<00:10:21.760><c> can</c><00:10:22.000><c> increase</c><00:10:22.480><c> prices</c> 00:10:23.590 --> 00:10:23.600 align:start position:0% we can increase prices 00:10:23.600 --> 00:10:26.230 align:start position:0% we can increase prices in<00:10:24.000><c> here</c><00:10:24.399><c> we</c><00:10:24.560><c> are</c><00:10:24.720><c> increasing</c><00:10:25.440><c> the</c> 00:10:26.230 --> 00:10:26.240 align:start position:0% in here we are increasing the 00:10:26.240 --> 00:10:28.310 align:start position:0% in here we are increasing the longevity<00:10:27.120><c> or</c><00:10:27.279><c> the</c><00:10:27.519><c> duration</c><00:10:28.079><c> of</c><00:10:28.240><c> the</c> 00:10:28.310 --> 00:10:28.320 align:start position:0% longevity or the duration of the 00:10:28.320 --> 00:10:30.670 align:start position:0% longevity or the duration of the customer<00:10:28.880><c> being</c><00:10:29.120><c> with</c><00:10:29.360><c> us</c><00:10:30.000><c> but</c><00:10:30.160><c> then</c> 00:10:30.670 --> 00:10:30.680 align:start position:0% customer being with us but then 00:10:30.680 --> 00:10:32.470 align:start position:0% customer being with us but then expanding<00:10:31.760><c> to</c> 00:10:32.470 --> 00:10:32.480 align:start position:0% expanding to 00:10:32.480 --> 00:10:34.389 align:start position:0% expanding to a<00:10:32.720><c> new</c><00:10:33.120><c> customer</c><00:10:33.600><c> that</c><00:10:33.760><c> we're</c><00:10:33.920><c> getting</c><00:10:34.240><c> to</c> 00:10:34.389 --> 00:10:34.399 align:start position:0% a new customer that we're getting to 00:10:34.399 --> 00:10:36.630 align:start position:0% a new customer that we're getting to know<00:10:34.959><c> from</c><00:10:35.200><c> the</c><00:10:35.360><c> beginning</c><00:10:35.920><c> again</c><00:10:36.240><c> so</c><00:10:36.480><c> it's</c> 00:10:36.630 --> 00:10:36.640 align:start position:0% know from the beginning again so it's 00:10:36.640 --> 00:10:39.430 align:start position:0% know from the beginning again so it's kind<00:10:36.800><c> of</c><00:10:36.959><c> like</c><00:10:37.519><c> creating</c><00:10:38.160><c> a</c><00:10:38.320><c> new</c><00:10:38.720><c> vertical</c><00:10:39.279><c> on</c> 00:10:39.430 --> 00:10:39.440 align:start position:0% kind of like creating a new vertical on 00:10:39.440 --> 00:10:41.269 align:start position:0% kind of like creating a new vertical on your<00:10:39.600><c> business</c><00:10:40.000><c> so</c><00:10:40.160><c> that</c><00:10:40.399><c> you</c> 00:10:41.269 --> 00:10:41.279 align:start position:0% your business so that you 00:10:41.279 --> 00:10:44.550 align:start position:0% your business so that you expand<00:10:42.079><c> your</c><00:10:42.399><c> audience</c><00:10:43.440><c> and</c><00:10:43.680><c> get</c><00:10:43.920><c> to</c><00:10:44.079><c> know</c><00:10:44.399><c> the</c> 00:10:44.550 --> 00:10:44.560 align:start position:0% expand your audience and get to know the 00:10:44.560 --> 00:10:46.470 align:start position:0% expand your audience and get to know the avatar<00:10:45.120><c> all</c><00:10:45.279><c> over</c><00:10:45.440><c> again</c><00:10:45.760><c> and</c><00:10:45.920><c> that's</c><00:10:46.160><c> why</c> 00:10:46.470 --> 00:10:46.480 align:start position:0% avatar all over again and that's why 00:10:46.480 --> 00:10:48.949 align:start position:0% avatar all over again and that's why guys<00:10:46.640><c> this</c><00:10:46.880><c> is</c><00:10:47.040><c> a</c><00:10:47.279><c> cycle</c><00:10:48.079><c> that's</c><00:10:48.320><c> why</c><00:10:48.560><c> this</c><00:10:48.800><c> is</c> 00:10:48.949 --> 00:10:48.959 align:start position:0% guys this is a cycle that's why this is 00:10:48.959 --> 00:10:51.750 align:start position:0% guys this is a cycle that's why this is a<00:10:49.040><c> cycle</c><00:10:49.440><c> or</c><00:10:49.600><c> a</c><00:10:49.839><c> circle</c><00:10:50.800><c> and</c><00:10:50.959><c> essentially</c><00:10:51.519><c> what</c> 00:10:51.750 --> 00:10:51.760 align:start position:0% a cycle or a circle and essentially what 00:10:51.760 --> 00:10:54.230 align:start position:0% a cycle or a circle and essentially what you<00:10:51.839><c> need</c><00:10:52.000><c> to</c><00:10:52.160><c> do</c><00:10:52.399><c> in</c><00:10:52.560><c> each</c><00:10:52.880><c> quadrant</c><00:10:53.920><c> moves</c> 00:10:54.230 --> 00:10:54.240 align:start position:0% you need to do in each quadrant moves 00:10:54.240 --> 00:10:57.110 align:start position:0% you need to do in each quadrant moves around<00:10:54.640><c> whatever</c><00:10:55.519><c> you</c><00:10:55.839><c> got</c><00:10:56.079><c> you</c><00:10:56.320><c> to</c><00:10:56.480><c> 5000</c><00:10:57.040><c> a</c> 00:10:57.110 --> 00:10:57.120 align:start position:0% around whatever you got you to 5000 a 00:10:57.120 --> 00:10:58.550 align:start position:0% around whatever you got you to 5000 a month<00:10:57.519><c> it's</c><00:10:57.600><c> not</c><00:10:57.760><c> the</c><00:10:57.920><c> same</c><00:10:58.079><c> that's</c><00:10:58.320><c> going</c><00:10:58.480><c> to</c> 00:10:58.550 --> 00:10:58.560 align:start position:0% month it's not the same that's going to 00:10:58.560 --> 00:11:01.030 align:start position:0% month it's not the same that's going to get<00:10:58.720><c> you</c><00:10:58.880><c> to</c><00:10:59.120><c> 20</c><00:10:59.680><c> 000</c><00:10:59.839><c> a</c><00:10:59.920><c> month</c><00:11:00.560><c> it's</c><00:11:00.720><c> not</c><00:11:00.880><c> the</c> 00:11:01.030 --> 00:11:01.040 align:start position:0% get you to 20 000 a month it's not the 00:11:01.040 --> 00:11:03.110 align:start position:0% get you to 20 000 a month it's not the same<00:11:01.279><c> that's</c><00:11:01.519><c> going</c><00:11:01.600><c> to</c><00:11:01.680><c> get</c><00:11:01.839><c> you</c><00:11:02.079><c> to</c><00:11:02.320><c> 50</c><00:11:02.800><c> 000</c><00:11:03.040><c> a</c> 00:11:03.110 --> 00:11:03.120 align:start position:0% same that's going to get you to 50 000 a 00:11:03.120 --> 00:11:05.829 align:start position:0% same that's going to get you to 50 000 a month<00:11:03.440><c> okay</c><00:11:04.000><c> but</c><00:11:04.240><c> once</c><00:11:04.560><c> you</c><00:11:04.720><c> get</c><00:11:04.880><c> to</c><00:11:05.120><c> quadrant</c> 00:11:05.829 --> 00:11:05.839 align:start position:0% month okay but once you get to quadrant 00:11:05.839 --> 00:11:06.710 align:start position:0% month okay but once you get to quadrant four 00:11:06.710 --> 00:11:06.720 align:start position:0% four 00:11:06.720 --> 00:11:10.470 align:start position:0% four then<00:11:07.040><c> essentially</c><00:11:08.320><c> you</c><00:11:08.560><c> go</c><00:11:08.880><c> through</c><00:11:09.120><c> the</c><00:11:09.440><c> same</c> 00:11:10.470 --> 00:11:10.480 align:start position:0% then essentially you go through the same 00:11:10.480 --> 00:11:12.790 align:start position:0% then essentially you go through the same cycle<00:11:10.959><c> again</c><00:11:11.519><c> so</c><00:11:12.000><c> this</c><00:11:12.240><c> is</c><00:11:12.399><c> how</c><00:11:12.560><c> you're</c><00:11:12.720><c> going</c> 00:11:12.790 --> 00:11:12.800 align:start position:0% cycle again so this is how you're going 00:11:12.800 --> 00:11:15.110 align:start position:0% cycle again so this is how you're going to<00:11:13.040><c> two</c><00:11:13.200><c> hundred</c><00:11:13.519><c> thousand</c><00:11:13.920><c> a</c><00:11:14.000><c> month</c><00:11:14.480><c> it's</c><00:11:14.800><c> in</c> 00:11:15.110 --> 00:11:15.120 align:start position:0% to two hundred thousand a month it's in 00:11:15.120 --> 00:11:18.150 align:start position:0% to two hundred thousand a month it's in stages<00:11:15.920><c> and</c><00:11:16.160><c> i</c><00:11:16.320><c> guys</c><00:11:16.959><c> really</c><00:11:17.440><c> want</c><00:11:17.680><c> you</c><00:11:17.839><c> to</c><00:11:17.920><c> pay</c> 00:11:18.150 --> 00:11:18.160 align:start position:0% stages and i guys really want you to pay 00:11:18.160 --> 00:11:20.870 align:start position:0% stages and i guys really want you to pay attention<00:11:18.640><c> to</c><00:11:18.800><c> this</c><00:11:19.040><c> because</c><00:11:19.760><c> if</c><00:11:19.920><c> you</c><00:11:20.160><c> are</c><00:11:20.640><c> in</c> 00:11:20.870 --> 00:11:20.880 align:start position:0% attention to this because if you are in 00:11:20.880 --> 00:11:23.269 align:start position:0% attention to this because if you are in quadrant<00:11:21.440><c> three</c><00:11:21.920><c> but</c><00:11:22.160><c> perhaps</c><00:11:22.560><c> you</c><00:11:22.720><c> must</c><00:11:22.959><c> have</c> 00:11:23.269 --> 00:11:23.279 align:start position:0% quadrant three but perhaps you must have 00:11:23.279 --> 00:11:25.430 align:start position:0% quadrant three but perhaps you must have me<00:11:23.519><c> might</c><00:11:23.760><c> have</c><00:11:23.920><c> missed</c><00:11:24.720><c> some</c><00:11:24.959><c> of</c><00:11:25.040><c> the</c><00:11:25.200><c> points</c> 00:11:25.430 --> 00:11:25.440 align:start position:0% me might have missed some of the points 00:11:25.440 --> 00:11:28.310 align:start position:0% me might have missed some of the points from<00:11:25.680><c> quadrant</c><00:11:26.160><c> one</c><00:11:26.399><c> and</c><00:11:26.640><c> two</c><00:11:27.279><c> by</c><00:11:27.600><c> all</c><00:11:27.839><c> means</c> 00:11:28.310 --> 00:11:28.320 align:start position:0% from quadrant one and two by all means 00:11:28.320 --> 00:11:29.990 align:start position:0% from quadrant one and two by all means make<00:11:28.560><c> sure</c><00:11:28.800><c> you</c><00:11:28.959><c> go</c><00:11:29.120><c> back</c><00:11:29.360><c> and</c><00:11:29.519><c> you</c><00:11:29.600><c> master</c> 00:11:29.990 --> 00:11:30.000 align:start position:0% make sure you go back and you master 00:11:30.000 --> 00:11:32.069 align:start position:0% make sure you go back and you master that<00:11:30.240><c> because</c><00:11:30.480><c> this</c><00:11:30.720><c> is</c><00:11:30.800><c> gonna</c><00:11:31.040><c> be</c><00:11:31.600><c> much</c><00:11:31.920><c> more</c> 00:11:32.069 --> 00:11:32.079 align:start position:0% that because this is gonna be much more 00:11:32.079 --> 00:11:34.150 align:start position:0% that because this is gonna be much more profitable<00:11:32.800><c> if</c><00:11:32.959><c> you</c><00:11:33.279><c> missed</c><00:11:33.600><c> some</c><00:11:33.839><c> points</c> 00:11:34.150 --> 00:11:34.160 align:start position:0% profitable if you missed some points 00:11:34.160 --> 00:11:36.069 align:start position:0% profitable if you missed some points from<00:11:34.320><c> one</c><00:11:34.560><c> and</c><00:11:34.720><c> two</c><00:11:35.200><c> and</c><00:11:35.360><c> you</c><00:11:35.600><c> get</c><00:11:35.760><c> them</c><00:11:35.920><c> to</c> 00:11:36.069 --> 00:11:36.079 align:start position:0% from one and two and you get them to 00:11:36.079 --> 00:11:39.430 align:start position:0% from one and two and you get them to work<00:11:36.880><c> however</c><00:11:37.760><c> if</c><00:11:37.920><c> you</c><00:11:38.160><c> are</c><00:11:38.399><c> in</c><00:11:38.560><c> quadrant</c><00:11:39.120><c> one</c> 00:11:39.430 --> 00:11:39.440 align:start position:0% work however if you are in quadrant one 00:11:39.440 --> 00:11:42.150 align:start position:0% work however if you are in quadrant one i<00:11:39.680><c> really</c><00:11:40.079><c> guys</c><00:11:40.320><c> just</c><00:11:40.560><c> want</c><00:11:40.800><c> you</c><00:11:40.959><c> to</c><00:11:41.200><c> focus</c><00:11:42.000><c> on</c> 00:11:42.150 --> 00:11:42.160 align:start position:0% i really guys just want you to focus on 00:11:42.160 --> 00:11:44.470 align:start position:0% i really guys just want you to focus on quadrant<00:11:42.640><c> one</c><00:11:42.880><c> because</c><00:11:43.200><c> always</c><00:11:43.600><c> remember</c> 00:11:44.470 --> 00:11:44.480 align:start position:0% quadrant one because always remember 00:11:44.480 --> 00:11:47.110 align:start position:0% quadrant one because always remember that<00:11:44.800><c> story</c><00:11:45.200><c> with</c><00:11:45.440><c> building</c><00:11:45.839><c> a</c><00:11:46.000><c> house</c><00:11:46.800><c> we</c> 00:11:47.110 --> 00:11:47.120 align:start position:0% that story with building a house we 00:11:47.120 --> 00:11:49.910 align:start position:0% that story with building a house we never<00:11:47.440><c> built</c><00:11:47.920><c> floor</c><00:11:48.320><c> three</c><00:11:48.640><c> four</c><00:11:48.880><c> and</c><00:11:49.120><c> five</c> 00:11:49.910 --> 00:11:49.920 align:start position:0% never built floor three four and five 00:11:49.920 --> 00:11:52.710 align:start position:0% never built floor three four and five before<00:11:50.560><c> we</c><00:11:50.720><c> build</c><00:11:50.959><c> the</c><00:11:51.200><c> ground</c><00:11:52.079><c> work</c><00:11:52.399><c> we</c><00:11:52.560><c> do</c> 00:11:52.710 --> 00:11:52.720 align:start position:0% before we build the ground work we do 00:11:52.720 --> 00:11:55.030 align:start position:0% before we build the ground work we do the<00:11:52.880><c> foundation</c><00:11:54.000><c> and</c><00:11:54.079><c> then</c><00:11:54.240><c> we</c><00:11:54.399><c> do</c><00:11:54.560><c> the</c><00:11:54.639><c> ground</c> 00:11:55.030 --> 00:11:55.040 align:start position:0% the foundation and then we do the ground 00:11:55.040 --> 00:11:57.430 align:start position:0% the foundation and then we do the ground floor<00:11:55.440><c> and</c><00:11:55.600><c> floor</c><00:11:56.000><c> one</c><00:11:56.560><c> okay</c> 00:11:57.430 --> 00:11:57.440 align:start position:0% floor and floor one okay 00:11:57.440 --> 00:12:00.310 align:start position:0% floor and floor one okay so<00:11:57.600><c> with</c><00:11:57.839><c> that</c><00:11:58.160><c> said</c><00:11:58.399><c> guys</c><00:11:59.120><c> now</c><00:11:59.600><c> it's</c><00:11:59.920><c> your</c> 00:12:00.310 --> 00:12:00.320 align:start position:0% so with that said guys now it's your 00:12:00.320 --> 00:12:06.830 align:start position:0% so with that said guys now it's your time<00:12:00.720><c> to</c><00:12:00.880><c> do</c><00:12:01.120><c> it</c><00:12:01.279><c> so</c><00:12:01.920><c> let's</c><00:12:02.160><c> go</c> 00:12:06.830 --> 00:12:06.840 align:start position:0% 00:12:06.840 --> 00:12:22.310 align:start position:0% [Music] 00:12:22.310 --> 00:12:22.320 align:start position:0% 00:12:22.320 --> 00:12:24.399 align:start position:0% you