마케팅쉐어_이과장

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It <00:00:00.512><c>is </c><00:00:00.904><c>a </c><00:00:01.296><c>bid </c><00:00:01.688><c>price </c><00:00:02.080><c>issue.</c>

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It is a bid price issue.
 

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It is a bid price issue.
You <00:00:02.367><c>know </c><00:00:02.454><c>Naver </c><00:00:02.541><c>ads, </c><00:00:02.628><c>right?  </c><00:00:02.715><c>In </c><00:00:02.802><c>the </c><00:00:02.889><c>case </c><00:00:02.976><c>of </c><00:00:03.063><c>Power </c><00:00:03.150><c>Link, </c><00:00:03.237><c>it </c><00:00:03.324><c>is </c><00:00:03.411><c>an </c><00:00:03.498><c>advertisement </c><00:00:03.585><c>that </c><00:00:03.672><c>scrolls </c><00:00:03.759><c>down</c>

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You know Naver ads, right?  In the case of Power Link, it is an advertisement that scrolls down
 

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You know Naver ads, right?  In the case of Power Link, it is an advertisement that scrolls down
sequentially <00:00:04.345><c>from </c><00:00:04.650><c>top </c><00:00:04.955><c>to </c><00:00:05.260><c>bottom </c><00:00:05.565><c>due </c><00:00:05.870><c>to </c><00:00:06.175><c>this </c><00:00:06.480><c>phenomenon</c>

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sequentially from top to bottom due to this phenomenon
 

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sequentially from top to bottom due to this phenomenon
.  <00:00:07.784><c>Regardless </c><00:00:08.048><c>of </c><00:00:08.312><c>performance, </c><00:00:08.576><c>the </c><00:00:08.840><c>companies </c><00:00:09.104><c>at </c><00:00:09.368><c>the </c><00:00:09.632><c>top</c>

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.  Regardless of performance, the companies at the top
 

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attract <00:00:15.090><c>significantly </c><00:00:15.220><c>more </c><00:00:15.350><c>visitors </c><00:00:15.480><c>than </c><00:00:15.610><c>the </c><00:00:15.740><c>companies </c><00:00:15.870><c>at </c><00:00:16.000><c>the </c><00:00:16.130><c>bottom.  </c><00:00:16.260><c>Instagram </c><00:00:16.390><c>ads</c>

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attract significantly more visitors than the companies at the bottom.  Instagram ads
 

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attract significantly more visitors than the companies at the bottom.  Instagram ads
are <00:00:16.774><c>also </c><00:00:16.948><c>a </c><00:00:17.122><c>platform </c><00:00:17.296><c>where </c><00:00:17.470><c>you </c><00:00:17.644><c>scroll </c><00:00:17.818><c>down </c><00:00:17.992><c>to </c><00:00:18.166><c>view </c><00:00:18.340><c>them.   </c><00:00:18.514><c>If</c>

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are also a platform where you scroll down to view them.   If
 

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are also a platform where you scroll down to view them.   If
the <00:00:19.599><c>budget </c><00:00:19.919><c>is </c><00:00:20.239><c>high, </c><00:00:20.559><c>the </c><00:00:20.879><c>bid </c><00:00:21.199><c>price </c><00:00:21.519><c>is </c><00:00:21.839><c>high.  </c><00:00:22.159><c>So,</c>

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the budget is high, the bid price is high.  So,
 

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the budget is high, the bid price is high.  So,
people <00:00:23.119><c>with </c><00:00:23.719><c>high </c><00:00:24.319><c>budgets</c>

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people with high budgets
 

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people with high budgets
prioritize <00:00:24.908><c>looking </c><00:00:25.136><c>at </c><00:00:25.364><c>my </c><00:00:25.592><c>ads, </c><00:00:25.820><c>so </c><00:00:26.048><c>they </c><00:00:26.276><c>start</c>

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prioritize looking at my ads, so they start
 

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debating <00:00:28.730><c>whether </c><00:00:28.900><c>to </c><00:00:29.070><c>buy </c><00:00:29.240><c>it </c><00:00:29.410><c>as </c><00:00:29.580><c>soon </c><00:00:29.750><c>as </c><00:00:29.920><c>they </c><00:00:30.090><c>see </c><00:00:30.260><c>it, </c><00:00:30.430><c>whereas</c>

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debating whether to buy it as soon as they see it, whereas
 

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debating whether to buy it as soon as they see it, whereas
people <00:00:31.000><c>with </c><00:00:31.160><c>low </c><00:00:31.320><c>budgets </c><00:00:31.480><c>watch </c><00:00:31.640><c>all </c><00:00:31.800><c>the </c><00:00:31.960><c>competitors' </c><00:00:32.120><c>ads </c><00:00:32.280><c>first </c><00:00:32.440><c>and </c><00:00:32.600><c>then </c><00:00:32.760><c>look </c><00:00:32.920><c>at</c>

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people with low budgets watch all the competitors' ads first and then look at
 

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people with low budgets watch all the competitors' ads first and then look at
mine

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mine
 

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mine
.  <00:00:34.799><c>Naturally, </c><00:00:35.039><c>the </c><00:00:35.279><c>conversion </c><00:00:35.519><c>rate </c><00:00:35.759><c>itself </c><00:00:35.999><c>is </c><00:00:36.239><c>bound </c><00:00:36.479><c>to </c><00:00:36.719><c>be</c>

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.  Naturally, the conversion rate itself is bound to be
 

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.  Naturally, the conversion rate itself is bound to be
lower <00:00:37.342><c>than </c><00:00:37.564><c>that </c><00:00:37.786><c>of </c><00:00:38.008><c>those </c><00:00:38.230><c>with </c><00:00:38.452><c>higher </c><00:00:38.674><c>budgets</c>

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lower than that of those with higher budgets
 

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lower than that of those with higher budgets
.  <00:00:39.314><c>Performance </c><00:00:39.628><c>is </c><00:00:39.942><c>bound </c><00:00:40.256><c>to </c><00:00:40.570><c>get </c><00:00:40.884><c>even </c><00:00:41.198><c>lower</c>

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.  Performance is bound to get even lower
 

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.  Performance is bound to get even lower
.

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.
 

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.
While <00:00:43.297><c>some </c><00:00:43.394><c>people </c><00:00:43.491><c>get </c><00:00:43.588><c>discouraged </c><00:00:43.685><c>and </c><00:00:43.782><c>cut </c><00:00:43.879><c>the </c><00:00:43.976><c>budget </c><00:00:44.073><c>when </c><00:00:44.170><c>results </c><00:00:44.267><c>are </c><00:00:44.364><c>poor, </c><00:00:44.461><c>others </c><00:00:44.558><c>actually</c>

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While some people get discouraged and cut the budget when results are poor, others actually
 

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While some people get discouraged and cut the budget when results are poor, others actually
drastically <00:00:45.227><c>increase </c><00:00:45.415><c>the </c><00:00:45.603><c>budget </c><00:00:45.791><c>to </c><00:00:45.979><c>boost </c><00:00:46.167><c>exposure </c><00:00:46.355><c>rankings </c><00:00:46.543><c>when </c><00:00:46.731><c>performance </c><00:00:46.919><c>drops</c>

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drastically increase the budget to boost exposure rankings when performance drops
 

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.  <00:00:49.660><c>So, </c><00:00:50.520><c>there</c>

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.  So, there
 

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.  So, there
are <00:00:50.843><c>cases </c><00:00:50.967><c>where </c><00:00:51.091><c>it </c><00:00:51.215><c>actually </c><00:00:51.339><c>covers </c><00:00:51.463><c>up </c><00:00:51.587><c>the </c><00:00:51.711><c>achievements.   </c><00:00:51.835><c>It</c>

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are cases where it actually covers up the achievements.   It
 

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are cases where it actually covers up the achievements.   It
is <00:00:52.504><c>a </c><00:00:52.688><c>targeting </c><00:00:52.872><c>issue.  </c><00:00:53.056><c>Whether </c><00:00:53.240><c>the </c><00:00:53.424><c>bid </c><00:00:53.608><c>price </c><00:00:53.792><c>is </c><00:00:53.976><c>low </c><00:00:54.160><c>or</c>

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is a targeting issue.  Whether the bid price is low or
 

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is a targeting issue.  Whether the bid price is low or
high, <00:00:54.710><c>once </c><00:00:54.940><c>I </c><00:00:55.170><c>set </c><00:00:55.400><c>up </c><00:00:55.630><c>the </c><00:00:55.860><c>ad, </c><00:00:56.090><c>a </c><00:00:56.320><c>specific</c>

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high, once I set up the ad, a specific
 

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high, once I set up the ad, a specific
fence <00:00:57.010><c>is </c><00:00:57.340><c>assigned </c><00:00:57.670><c>like </c><00:00:58.000><c>this.</c>

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fence is assigned like this.
 

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fence is assigned like this.
Within <00:00:58.366><c>that </c><00:00:58.533><c>fence, </c><00:00:58.700><c>there </c><00:00:58.867><c>are </c><00:00:59.034><c>customers </c><00:00:59.201><c>who </c><00:00:59.368><c>will </c><00:00:59.535><c>watch </c><00:00:59.702><c>my </c><00:00:59.869><c>ads, </c><00:01:00.036><c>and</c>

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Within that fence, there are customers who will watch my ads, and
 

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there <00:01:02.842><c>are </c><00:01:03.004><c>also </c><00:01:03.166><c>competitors </c><00:01:03.328><c>with </c><00:01:03.490><c>similar </c><00:01:03.652><c>ads.  </c><00:01:03.814><c>Will </c><00:01:03.976><c>you </c><00:01:04.138><c>fight </c><00:01:04.300><c>inside </c><00:01:04.462><c>that </c><00:01:04.624><c>filthy </c><00:01:04.786><c>mud </c><00:01:04.948><c>fence </c><00:01:05.110><c>of </c><00:01:05.272><c>mine,</c>

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there are also competitors with similar ads.  Will you fight inside that filthy mud fence of mine,
 

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or <00:01:08.293><c>have </c><00:01:08.626><c>you </c><00:01:08.959><c>ever </c><00:01:09.292><c>seen </c><00:01:09.625><c>me?  </c><00:01:09.958><c>Or</c>

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or have you ever seen me?  Or
 

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people <00:01:13.129><c>with </c><00:01:13.218><c>the </c><00:01:13.307><c>same </c><00:01:13.396><c>personality </c><00:01:13.485><c>as </c><00:01:13.574><c>the </c><00:01:13.663><c>person </c><00:01:13.752><c>who </c><00:01:13.841><c>bought </c><00:01:13.930><c>mine.  </c><00:01:14.019><c>Will </c><00:01:14.108><c>you </c><00:01:14.197><c>fight </c><00:01:14.286><c>inside </c><00:01:14.375><c>a </c><00:01:14.464><c>clean </c><00:01:14.553><c>fence</c>

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people with the same personality as the person who bought mine.  Will you fight inside a clean fence
 

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people with the same personality as the person who bought mine.  Will you fight inside a clean fence
?  <00:01:15.293><c>If </c><00:01:15.706><c>ad </c><00:01:16.119><c>performance</c>

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?  If ad performance
 

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?  If ad performance
doesn't <00:01:16.649><c>improve </c><00:01:16.819><c>immediately, </c><00:01:16.989><c>you </c><00:01:17.159><c>should </c><00:01:17.329><c>also </c><00:01:17.499><c>question </c><00:01:17.669><c>your </c><00:01:17.839><c>targeting</c>

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doesn't improve immediately, you should also question your targeting
 

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doesn't improve immediately, you should also question your targeting
.  <00:01:18.906><c>Okay, </c><00:01:19.172><c>this </c><00:01:19.438><c>is </c><00:01:19.704><c>the </c><00:01:19.970><c>first </c><00:01:20.236><c>one</c>

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.  Okay, this is the first one
 

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.  Okay, this is the first one
.  <00:01:20.573><c>Most </c><00:01:20.746><c>of </c><00:01:20.919><c>the </c><00:01:21.092><c>campaigns </c><00:01:21.265><c>with </c><00:01:21.438><c>excellent </c><00:01:21.611><c>advertising </c><00:01:21.784><c>performance </c><00:01:21.957><c>are </c><00:01:22.130><c>the </c><00:01:22.303><c>ones </c><00:01:22.476><c>where</c>

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.  Most of the campaigns with excellent advertising performance are the ones where
 

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.  Most of the campaigns with excellent advertising performance are the ones where
I

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I
 

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I
incorporated <00:01:25.610><c>interests.  </c><00:01:25.940><c>As </c><00:01:26.270><c>for </c><00:01:26.600><c>interest-</c>

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incorporated interests.  As for interest-
 

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incorporated interests.  As for interest-
based <00:01:27.326><c>non-targeting, </c><00:01:27.493><c>this </c><00:01:27.660><c>is...  </c><00:01:27.827><c>You </c><00:01:27.994><c>only </c><00:01:28.161><c>do </c><00:01:28.328><c>this </c><00:01:28.495><c>when </c><00:01:28.662><c>you're </c><00:01:28.829><c>a </c><00:01:28.996><c>beginner</c>

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based non-targeting, this is...  You only do this when you're a beginner
 

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based non-targeting, this is...  You only do this when you're a beginner
.  <00:01:29.336><c>I </c><00:01:29.472><c>only </c><00:01:29.608><c>run </c><00:01:29.744><c>Meta </c><00:01:29.880><c>ads </c><00:01:30.016><c>when </c><00:01:30.152><c>I'm </c><00:01:30.288><c>a </c><00:01:30.424><c>beginner </c><00:01:30.560><c>with </c><00:01:30.696><c>no </c><00:01:30.832><c>data;</c>

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.  I only run Meta ads when I'm a beginner with no data;
 

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.  I only run Meta ads when I'm a beginner with no data;
later <00:01:33.040><c>on,</c>

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later on,
 

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how <00:01:35.512><c>do </c><00:01:35.625><c>real </c><00:01:35.738><c>experts </c><00:01:35.851><c>hit </c><00:01:35.964><c>2,000% </c><00:01:36.077><c>or </c><00:01:36.190><c>3,000% </c><00:01:36.303><c>ROAS?  </c><00:01:36.416><c>It </c><00:01:36.529><c>is </c><00:01:36.642><c>one </c><00:01:36.755><c>of</c>

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how do real experts hit 2,000% or 3,000% ROAS?  It is one of
 

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how do real experts hit 2,000% or 3,000% ROAS?  It is one of
various <00:01:37.111><c>targeting </c><00:01:37.262><c>techniques, </c><00:01:37.413><c>specifically </c><00:01:37.564><c>retargeting </c><00:01:37.715><c>ads </c><00:01:37.866><c>that </c><00:01:38.017><c>are </c><00:01:38.168><c>sent </c><00:01:38.319><c>to</c>

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various targeting techniques, specifically retargeting ads that are sent to
 

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various targeting techniques, specifically retargeting ads that are sent to
people <00:01:39.088><c>who </c><00:01:39.576><c>have </c><00:01:40.064><c>visited </c><00:01:40.552><c>my </c><00:01:41.040><c>homepage</c>

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people who have visited my homepage
 

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people who have visited my homepage
.  <00:01:44.320><c>Now,</c>

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.  Now,
 

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.  Now,
secondly,

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secondly,
 

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secondly,
offline <00:01:45.919><c>options </c><00:01:46.039><c>are </c><00:01:46.159><c>also </c><00:01:46.279><c>available </c><00:01:46.399><c>even </c><00:01:46.519><c>without </c><00:01:46.639><c>a </c><00:01:46.759><c>website.  </c><00:01:46.879><c>You </c><00:01:46.999><c>can</c>

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offline options are also available even without a website.  You can
 

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offline options are also available even without a website.  You can
target <00:01:47.983><c>that </c><00:01:48.207><c>person's </c><00:01:48.431><c>cell </c><00:01:48.655><c>phone </c><00:01:48.879><c>just </c><00:01:49.103><c>by </c><00:01:49.327><c>knowing </c><00:01:49.551><c>their </c><00:01:49.775><c>phone </c><00:01:49.999><c>number</c>

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target that person's cell phone just by knowing their phone number
 

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target that person's cell phone just by knowing their phone number
.

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.
 

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.
It's <00:01:52.126><c>Instagram </c><00:01:52.252><c>account </c><00:01:52.378><c>targeting.  </c><00:01:52.504><c>I </c><00:01:52.630><c>can </c><00:01:52.756><c>target </c><00:01:52.882><c>and </c><00:01:53.008><c>shoot </c><00:01:53.134><c>ads </c><00:01:53.260><c>to </c><00:01:53.386><c>people </c><00:01:53.512><c>who </c><00:01:53.638><c>have</c>

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It's Instagram account targeting.  I can target and shoot ads to people who have
 

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It's Instagram account targeting.  I can target and shoot ads to people who have
visited <00:01:54.705><c>my </c><00:01:54.931><c>profile </c><00:01:55.157><c>or </c><00:01:55.383><c>have </c><00:01:55.609><c>posted </c><00:01:55.835><c>on</c>

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visited my profile or have posted on
 

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visited my profile or have posted on
Jodaegong, <00:01:56.493><c>even </c><00:01:56.706><c>if </c><00:01:56.919><c>they </c><00:01:57.132><c>haven't </c><00:01:57.345><c>followed </c><00:01:57.558><c>me</c>

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Jodaegong, even if they haven't followed me
 

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.  <00:01:59.709><c>The </c><00:01:59.979><c>results </c><00:02:00.249><c>were </c><00:02:00.519><c>very</c>

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.  The results were very
 

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.  The results were very
good.  <00:02:01.031><c>Try </c><00:02:01.142><c>to </c><00:02:01.253><c>find </c><00:02:01.364><c>another </c><00:02:01.475><c>person </c><00:02:01.586><c>who </c><00:02:01.697><c>has </c><00:02:01.808><c>the </c><00:02:01.919><c>same </c><00:02:02.030><c>behavioral </c><00:02:02.141><c>patterns </c><00:02:02.252><c>as </c><00:02:02.363><c>the </c><00:02:02.474><c>person </c><00:02:02.585><c>who </c><00:02:02.696><c>bought </c><00:02:02.807><c>my </c><00:02:02.918><c>item</c>

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good.  Try to find another person who has the same behavioral patterns as the person who bought my item
 

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.