마케팅쉐어_이과장

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How <00:00:00.390><c>should </c><00:00:00.620><c>a </c><00:00:00.850><c>shopping </c><00:00:01.080><c>mall </c><00:00:01.310><c>format </c><00:00:01.540><c>a </c><00:00:01.770><c>report </c><00:00:02.000><c>be</c>

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How should a shopping mall format a report be
 

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How should a shopping mall format a report be
created? <00:00:02.613><c>The </c><00:00:02.866><c>company </c><00:00:03.119><c>in </c><00:00:03.372><c>question </c><00:00:03.625><c>is </c><00:00:03.878><c>a</c>

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created? The company in question is a
 

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created? The company in question is a
meal <00:00:04.520><c>kit </c><00:00:04.840><c>manufacturer, </c><00:00:05.160><c>so </c><00:00:05.480><c>I</c>

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meal kit manufacturer, so I
 

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meal kit manufacturer, so I
will <00:00:06.092><c>explain </c><00:00:06.345><c>it </c><00:00:06.598><c>based </c><00:00:06.851><c>on </c><00:00:07.104><c>them.  </c><00:00:07.357><c>Heat</c>

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will explain it based on them.  Heat
 

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will explain it based on them.  Heat
performance.  <00:00:07.770><c>Likewise, </c><00:00:07.980><c>take </c><00:00:08.190><c>a </c><00:00:08.400><c>screenshot </c><00:00:08.610><c>of </c><00:00:08.820><c>the </c><00:00:09.030><c>result </c><00:00:09.240><c>and</c>

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performance.  Likewise, take a screenshot of the result and
 

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performance.  Likewise, take a screenshot of the result and
press <00:00:09.839><c>it </c><00:00:10.039><c>again </c><00:00:10.239><c>to </c><00:00:10.439><c>go </c><00:00:10.639><c>to </c><00:00:10.839><c>the </c><00:00:11.039><c>column </c><00:00:11.239><c>alignment </c><00:00:11.439><c>settings</c>

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press it again to go to the column alignment settings
 

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press it again to go to the column alignment settings
.  <00:00:12.133><c>First, </c><00:00:12.266><c>go </c><00:00:12.399><c>all </c><00:00:12.532><c>the </c><00:00:12.665><c>way </c><00:00:12.798><c>down </c><00:00:12.931><c>and </c><00:00:13.064><c>erase, </c><00:00:13.197><c>erase, </c><00:00:13.330><c>erase, </c><00:00:13.463><c>erase, </c><00:00:13.596><c>and</c>

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.  First, go all the way down and erase, erase, erase, erase, and
 

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keep <00:00:17.660><c>erasing.  </c><00:00:18.320><c>Now,</c>

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keep erasing.  Now,
 

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keep erasing.  Now,
erase <00:00:18.796><c>up </c><00:00:19.032><c>to </c><00:00:19.268><c>the </c><00:00:19.504><c>reach </c><00:00:19.740><c>exposure.  </c><00:00:19.976><c>I </c><00:00:20.212><c>have </c><00:00:20.448><c>results, </c><00:00:20.684><c>so </c><00:00:20.920><c>please</c>

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erase up to the reach exposure.  I have results, so please
 

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erase up to the reach exposure.  I have results, so please
move <00:00:21.576><c>the </c><00:00:21.873><c>expenditure </c><00:00:22.170><c>amount </c><00:00:22.467><c>to </c><00:00:22.764><c>the </c><00:00:23.061><c>bottom, </c><00:00:23.358><c>and</c>

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move the expenditure amount to the bottom, and
 

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move the expenditure amount to the bottom, and
I <00:00:23.959><c>tend </c><00:00:24.078><c>to </c><00:00:24.197><c>move </c><00:00:24.316><c>the </c><00:00:24.435><c>budget </c><00:00:24.554><c>to </c><00:00:24.673><c>the </c><00:00:24.792><c>top.  </c><00:00:24.911><c>And </c><00:00:25.030><c>it</c>

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I tend to move the budget to the top.  And it
 

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I tend to move the budget to the top.  And it
lowers <00:00:25.670><c>the </c><00:00:26.020><c>cost </c><00:00:26.370><c>per </c><00:00:26.720><c>result.</c>

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lowers the cost per result.
 

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lowers the cost per result.
What <00:00:27.155><c>is </c><00:00:27.271><c>the </c><00:00:27.387><c>most </c><00:00:27.503><c>important </c><00:00:27.619><c>thing?  </c><00:00:27.735><c>It </c><00:00:27.851><c>must </c><00:00:27.967><c>be </c><00:00:28.083><c>Roas, </c><00:00:28.199><c>right?   </c><00:00:28.315><c>You </c><00:00:28.431><c>should</c>

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What is the most important thing?  It must be Roas, right?   You should
 

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first <00:00:31.010><c>set </c><00:00:31.100><c>a </c><00:00:31.190><c>goal </c><00:00:31.280><c>to </c><00:00:31.370><c>see </c><00:00:31.460><c>how </c><00:00:31.550><c>many </c><00:00:31.640><c>times </c><00:00:31.730><c>the </c><00:00:31.820><c>revenue </c><00:00:31.910><c>you </c><00:00:32.000><c>generated </c><00:00:32.090><c>relative </c><00:00:32.180><c>to </c><00:00:32.270><c>your </c><00:00:32.360><c>investment</c>

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first set a goal to see how many times the revenue you generated relative to your investment
 

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first set a goal to see how many times the revenue you generated relative to your investment
.  <00:00:32.809><c>If </c><00:00:33.019><c>you </c><00:00:33.229><c>go </c><00:00:33.439><c>down, </c><00:00:33.649><c>there </c><00:00:33.859><c>are </c><00:00:34.069><c>CPC </c><00:00:34.279><c>and</c>

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.  If you go down, there are CPC and
 

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.  If you go down, there are CPC and
CTR <00:00:35.445><c>as </c><00:00:35.730><c>well.  </c><00:00:36.015><c>Please </c><00:00:36.300><c>place </c><00:00:36.585><c>the </c><00:00:36.870><c>result </c><00:00:37.155><c>right </c><00:00:37.440><c>below</c>

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CTR as well.  Please place the result right below
 

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CTR as well.  Please place the result right below
.  <00:00:38.464><c>Please </c><00:00:38.808><c>check </c><00:00:39.152><c>the </c><00:00:39.496><c>frequency </c><00:00:39.840><c>and</c>

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.  Please check the frequency and
 

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.  Please check the frequency and
add <00:00:40.919><c>outbound </c><00:00:41.358><c>clicks.  </c><00:00:41.797><c>You </c><00:00:42.236><c>can</c>

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add outbound clicks.  You can
 

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add outbound clicks.  You can
think <00:00:42.686><c>of </c><00:00:42.932><c>it </c><00:00:43.178><c>as </c><00:00:43.424><c>clicking </c><00:00:43.670><c>a </c><00:00:43.916><c>link.</c>

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think of it as clicking a link.
 

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think of it as clicking a link.
Please <00:00:44.433><c>save </c><00:00:44.627><c>the </c><00:00:44.821><c>default </c><00:00:45.015><c>settings.  </c><00:00:45.209><c>The </c><00:00:45.403><c>top </c><00:00:45.597><c>is</c>

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Please save the default settings.  The top is
 

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Please save the default settings.  The top is
nicely <00:00:46.359><c>organized, </c><00:00:46.758><c>isn't </c><00:00:47.157><c>it?  </c><00:00:47.556><c>I'll</c>

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nicely organized, isn't it?  I'll
 

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nicely organized, isn't it?  I'll
go <00:00:47.902><c>over </c><00:00:48.044><c>them </c><00:00:48.186><c>one </c><00:00:48.328><c>by </c><00:00:48.470><c>one </c><00:00:48.612><c>again.  </c><00:00:48.754><c>Now, </c><00:00:48.896><c>this </c><00:00:49.038><c>could</c>

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go over them one by one again.  Now, this could
 

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go over them one by one again.  Now, this could
be <00:00:49.560><c>the </c><00:00:49.680><c>name </c><00:00:49.800><c>of </c><00:00:49.920><c>a </c><00:00:50.040><c>campaign </c><00:00:50.160><c>or </c><00:00:50.280><c>the </c><00:00:50.400><c>name </c><00:00:50.520><c>of </c><00:00:50.640><c>a </c><00:00:50.760><c>subject</c>

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be the name of a campaign or the name of a subject
 

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be the name of a campaign or the name of a subject
.

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.
 

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.
This <00:00:55.079><c>is</c>

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This is
 

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This is
where <00:00:55.337><c>you </c><00:00:55.435><c>check </c><00:00:55.533><c>things </c><00:00:55.631><c>like </c><00:00:55.729><c>whether </c><00:00:55.827><c>the </c><00:00:55.925><c>machine </c><00:00:56.023><c>learning </c><00:00:56.121><c>is </c><00:00:56.219><c>finished </c><00:00:56.317><c>or </c><00:00:56.415><c>not.  </c><00:00:56.513><c>It</c>

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where you check things like whether the machine learning is finished or not.  It
 

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where you check things like whether the machine learning is finished or not.  It
shows <00:00:57.222><c>how </c><00:00:57.484><c>much </c><00:00:57.746><c>I </c><00:00:58.008><c>spend </c><00:00:58.270><c>per </c><00:00:58.532><c>day.   </c><00:00:58.794><c>The</c>

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shows how much I spend per day.   The
 

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shows how much I spend per day.   The
result <00:00:59.799><c>was </c><00:01:00.399><c>7.21.  </c><00:01:00.999><c>In </c><00:01:01.599><c>this</c>

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result was 7.21.  In this
 

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result was 7.21.  In this
case, <00:01:02.022><c>it </c><00:01:02.204><c>means </c><00:01:02.386><c>that </c><00:01:02.568><c>when </c><00:01:02.750><c>1 </c><00:01:02.932><c>million </c><00:01:03.114><c>won </c><00:01:03.296><c>was </c><00:01:03.478><c>spent,</c>

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case, it means that when 1 million won was spent,
 

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case, it means that when 1 million won was spent,
7.21 <00:01:04.133><c>million </c><00:01:04.426><c>won </c><00:01:04.719><c>in </c><00:01:05.012><c>sales </c><00:01:05.305><c>were </c><00:01:05.598><c>generated</c>

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7.21 million won in sales were generated
 

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7.21 million won in sales were generated
.  <00:01:06.280><c>It </c><00:01:06.360><c>refers </c><00:01:06.440><c>to </c><00:01:06.520><c>how </c><00:01:06.600><c>many </c><00:01:06.680><c>times </c><00:01:06.760><c>the </c><00:01:06.840><c>sales </c><00:01:06.920><c>revenue </c><00:01:07.000><c>was</c>

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.  It refers to how many times the sales revenue was
 

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.  It refers to how many times the sales revenue was
generated.

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generated.
 

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generated.
That <00:01:09.830><c>is </c><00:01:10.020><c>exactly </c><00:01:10.210><c>the </c><00:01:10.400><c>result </c><00:01:10.590><c>regarding </c><00:01:10.780><c>how </c><00:01:10.970><c>many </c><00:01:11.160><c>were </c><00:01:11.350><c>sold.  </c><00:01:11.540><c>Meta </c><00:01:11.730><c>is </c><00:01:11.920><c>the</c>

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That is exactly the result regarding how many were sold.  Meta is the
 

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person <00:01:15.016><c>who </c><00:01:15.152><c>learned </c><00:01:15.288><c>the </c><00:01:15.424><c>results, </c><00:01:15.560><c>produced </c><00:01:15.696><c>the </c><00:01:15.832><c>results, </c><00:01:15.968><c>and </c><00:01:16.104><c>purchased </c><00:01:16.240><c>them.</c>

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person who learned the results, produced the results, and purchased them.
 

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person who learned the results, produced the results, and purchased them.
Find <00:01:16.775><c>people </c><00:01:16.950><c>similar </c><00:01:17.125><c>to </c><00:01:17.300><c>that </c><00:01:17.475><c>person. </c><00:01:17.650><c>Do </c><00:01:17.825><c>this </c><00:01:18.000><c>learning</c>

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Find people similar to that person. Do this learning
 

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Find people similar to that person. Do this learning
for <00:01:18.581><c>only </c><00:01:18.723><c>one </c><00:01:18.865><c>week.  </c><00:01:19.007><c>If </c><00:01:19.149><c>you </c><00:01:19.291><c>are </c><00:01:19.433><c>satisfied, </c><00:01:19.575><c>increase </c><00:01:19.717><c>and</c>

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for only one week.  If you are satisfied, increase and
 

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for only one week.  If you are satisfied, increase and
maintain <00:01:20.968><c>the </c><00:01:21.137><c>dosage, </c><00:01:21.306><c>but </c><00:01:21.475><c>if </c><00:01:21.644><c>you </c><00:01:21.813><c>are </c><00:01:21.982><c>not </c><00:01:22.151><c>satisfied, </c><00:01:22.320><c>you</c>

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maintain the dosage, but if you are not satisfied, you
 

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maintain the dosage, but if you are not satisfied, you
must <00:01:23.079><c>boldly </c><00:01:23.359><c>reset </c><00:01:23.639><c>it.   </c><00:01:23.919><c>You </c><00:01:24.199><c>are</c>

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must boldly reset it.   You are
 

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must boldly reset it.   You are
not <00:01:24.726><c>modifying </c><00:01:24.932><c>it.  </c><00:01:25.138><c>What </c><00:01:25.344><c>you </c><00:01:25.550><c>need </c><00:01:25.756><c>to</c>

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not modifying it.  What you need to
 

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not modifying it.  What you need to
operate <00:01:26.573><c>completely </c><00:01:26.866><c>differently </c><00:01:27.159><c>from </c><00:01:27.452><c>Naver </c><00:01:27.745><c>and </c><00:01:28.038><c>Coupang</c>

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operate completely differently from Naver and Coupang
 

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is <00:01:30.576><c>this </c><00:01:30.832><c>Meta </c><00:01:31.088><c>Instagram </c><00:01:31.344><c>ad.  </c><00:01:31.600><c>CPC</c>

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is this Meta Instagram ad.  CPC
 

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is this Meta Instagram ad.  CPC
is <00:01:32.235><c>the </c><00:01:32.430><c>cost </c><00:01:32.625><c>incurred </c><00:01:32.820><c>per </c><00:01:33.015><c>click.  </c><00:01:33.210><c>For </c><00:01:33.405><c>this, </c><00:01:33.600><c>the</c>

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is the cost incurred per click.  For this, the
 

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is the cost incurred per click.  For this, the
lower <00:01:34.319><c>the </c><00:01:34.479><c>better.  </c><00:01:34.639><c>In </c><00:01:34.799><c>the </c><00:01:34.959><c>case </c><00:01:35.119><c>of </c><00:01:35.279><c>CPC, </c><00:01:35.439><c>it </c><00:01:35.599><c>refers </c><00:01:35.759><c>to </c><00:01:35.919><c>what</c>

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lower the better.  In the case of CPC, it refers to what
 

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percentage <00:01:37.942><c>of </c><00:01:38.085><c>people </c><00:01:38.228><c>click </c><00:01:38.371><c>when </c><00:01:38.514><c>it </c><00:01:38.657><c>is </c><00:01:38.800><c>shown </c><00:01:38.943><c>to </c><00:01:39.086><c>100 </c><00:01:39.229><c>people.  </c><00:01:39.372><c>Reach </c><00:01:39.515><c>and</c>

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percentage of people click when it is shown to 100 people.  Reach and
 

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percentage of people click when it is shown to 100 people.  Reach and
exposure, <00:01:40.360><c>exposure </c><00:01:40.760><c>count, </c><00:01:41.160><c>and </c><00:01:41.560><c>reach</c>

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exposure, exposure count, and reach
 

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exposure, exposure count, and reach
number.  <00:01:42.372><c>You </c><00:01:42.625><c>know </c><00:01:42.878><c>the </c><00:01:43.131><c>amount </c><00:01:43.384><c>spent, </c><00:01:43.637><c>right?</c>

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number.  You know the amount spent, right?
 

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number.  You know the amount spent, right?
How <00:01:44.186><c>much </c><00:01:44.372><c>did </c><00:01:44.558><c>I </c><00:01:44.744><c>spend </c><00:01:44.930><c>on </c><00:01:45.116><c>ads?</c>